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2011 Summer Fancy Food Show - Oser Communications Group

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GOURMET NEWS SEPTEMBER <strong>2011</strong> www.gourmetnews.com specialty Distributors & Brokers 15<br />

briefs<br />

UNFI, Safeway<br />

announce three-year<br />

distribution deal<br />

Leading natural food distributor United<br />

Natural <strong>Food</strong>s, Inc. (UNFI) signed a threeyear<br />

agreement with Safeway in late July.<br />

Effective Oct. 31, UNFI will assume distribution<br />

for non-proprietary natural, organic<br />

and specialty products to all of Safeway’s<br />

banners in the U.S. UNFI projects expect a<br />

rise in revenues by approximately 4 percent<br />

in fiscal 2012 as a result of the contract.<br />

“We are pleased to establish a distribution<br />

relationship with Safeway and<br />

are excited about the opportunities this<br />

agreement provides,” commented Sean<br />

Griffin, UNFI Senior Vice President, National<br />

Distribution. “Our ability to continue to gain<br />

market share reflects the ongoing efforts<br />

by all of our associates to service our customers’<br />

needs and further strengthens our<br />

position as the nation’s leading distributor<br />

of natural, organic and specialty products.<br />

We are in the process of finalizing a transition<br />

plan with Safeway in order to provide<br />

them with excellent service levels and support,<br />

while ensuring there are no disruptions<br />

to any of our existing customers.”<br />

“We are looking forward to our new partnership<br />

with UNFI to provide the variety of<br />

specialty, natural, organic and regionally<br />

relevant products that will meet our customers’<br />

needs,” said Kelly Griffith, Safeway’s<br />

President of Merchandising.<br />

UNFI expects to incur approximately<br />

$1.5 million to $2.5 million in total start-up<br />

expenses to transition the business.<br />

Port Jersey<br />

Logistics offers<br />

lower costs,<br />

reduced<br />

transit time<br />

Port Jersey Logistics, a warehousing and<br />

distribution company that serves the specialty<br />

food industry, has launched a lessthan-truckload<br />

(LTL) freight consolidation/<br />

pool distribution program to New England.<br />

The service offers more efficiency and<br />

less cost for shippers, whose orders can<br />

travel north together from the company’s<br />

New Jersey warehouse before being<br />

separated and delivered independently.<br />

Additional regions will be added throughout<br />

the year, with a goal of providing a national<br />

consolidation program by early 2012.<br />

Pool distribution allows consolidated<br />

orders to be shipped to a regional terminal,<br />

where the shipment is separated and<br />

re-sorted by destination, saving customers<br />

significant cost compared to direct LTL shipping.<br />

Other benefits include reduced transit<br />

times, reduced claim potential due to less<br />

overall handling, and maintained shipment<br />

and temperature integrity.<br />

In August, the company was named<br />

among the Top 100 third party logistics forwarders<br />

by a logistics industry publication.<br />

Cheeseworks now known as CWI Specialty <strong>Food</strong>s<br />

BY ROCELLE ARAGON<br />

From August 1 onward, bicoastal specialty<br />

distributor Cheeseworks has been known as<br />

CWI Specialty <strong>Food</strong>s, Inc.<br />

The new name is just the first of many<br />

changes ahead for the company in the next<br />

year. “Our new name reflects our new<br />

ownership, as well as a new beginning for<br />

a company with a long history of being a<br />

leader in importing, distributing, and marketing<br />

quality cheese and other fine food<br />

products,” said the company’s President and<br />

CEO, Robert A. Sigel.<br />

The company intends to build a new, more<br />

forward-looking identity in tune with the<br />

fast-moving specialty cheese market. Though<br />

Cheeseworks already had strong product lines<br />

in charcuterie, preserves and other products<br />

from small, high quality manufacturers, Sigel<br />

feels there is still room for growth.<br />

“We want to expand our assortment in all<br />

areas, including cheese. There are a lot of<br />

opportunities opening up—regional dairies,<br />

cheesemakers in Italy, France, Spain. Our<br />

goal is to be the first person for manufacturers<br />

to come to,” Sigel says.<br />

BY ROCELLE ARAGON<br />

Specialty foods distributor Sheila Marie<br />

Imports closed permanently on Aug. 12,<br />

ending 30 jobs and leaving the Massachusetts<br />

facility it has occupied for 10 years. The closure<br />

follows a 16-day strike led by Teamsters<br />

Local Union No. 25, which ended with no<br />

agreement or contract reached.<br />

The strike was marked by violent incidents<br />

and racial slurs on the picket line, and reportedly<br />

cost the company more than $30,000 a<br />

day in police protection. In a statement, SMI<br />

owner Atlanta <strong>Food</strong>s said, “The Company is<br />

unwilling to risk the safety of those employees<br />

who have continued to work during the strike<br />

and is unable to afford police protection to<br />

continue operations.” SMI customers will<br />

continue to be served from other Atlanta<br />

<strong>Food</strong>s locations.<br />

Local news site the North Reading Patch<br />

reported 13 SMI workers on the picket line,<br />

Harry Wils & Co., a Secaucus, N.J.-based<br />

supplier of specialty foods to the restaurant<br />

industry, in late July completed the sale of<br />

the company to fellow specialty foodservice<br />

distributor The Chef’s Warehouse. Operations<br />

are now consolidated in the Chef’s Warehouse<br />

facilities in the Bronx, NY.<br />

Harry Wils, a family-owned business for<br />

nearly 90 years, was led for the past 40 years<br />

by president and CEO Steven Wils. Before<br />

moving to Secaucus, the business was the last<br />

remnant of the wholesale dairy district that<br />

occupied what is now the upscale residential<br />

area of Tribeca.<br />

“As the industry consolidates, it’s in<br />

everyone’s interest to have choices. Big<br />

doesn’t always mean a better price, it can also<br />

mean bigger overheads. We’re not looking at<br />

growing to a size where we can’t serve our<br />

customers with the focused attention they<br />

need,” Sigel continues.<br />

Those customers include independent<br />

higher-end retailers, cheese shops and smaller<br />

supermarket groups, as well as chains with the<br />

appropriate specialty-buying demographics.<br />

Siegel is a former principal of Millbrook<br />

Distributors, a family company which he<br />

helped to grow into a half-a-billion dollar<br />

business before it was sold to UNFI in<br />

2007. He joined the Cheeseworks board in<br />

late 2007, becoming CEO and principal in<br />

January of this year.<br />

He is joined at CWI by a new handpicked<br />

team: Director of Purchasing Carmen<br />

Jackson, Director of Sales Anthony Zareck<br />

and Director of Finance Joseph Alessio<br />

are all veterans of the cheese and specialty<br />

importing businesses.<br />

With distribution facilities in Ringwood,<br />

N.J. and Alameda, Calif., CWI Specialty sells<br />

Specialty distributor Sheila Marie Imports closed<br />

joined at one time by up to 80 teamsters.<br />

A statement by the Union described the<br />

strike as seeking a first contract covering<br />

employment, wages and work conditions.<br />

A commenter on the site, who identified<br />

himself as a long-time SMI employee and<br />

one of those on the picket line, said they<br />

were striking to protect their hours from<br />

being cut and assigned to lower-paid temporary<br />

staff.<br />

Also according to Atlanta <strong>Food</strong>s’ statement,<br />

“Sheila Marie employs 37 people, including<br />

approximately 17 drivers and warehouse<br />

employees. In November of 2010, the<br />

National Labor Relations Board conducted<br />

an election among the drivers and warehouse<br />

employees, and a majority of them voted to<br />

be represented by Teamsters Local No. 25.<br />

The Company bargained with the Union in<br />

good faith to try and reach agreement on a<br />

contract covering these employees. After<br />

eleven meetings, the Company presented<br />

the Union with its final offer on July 5, <strong>2011</strong>.<br />

Sheila Marie has sustained losses for the last<br />

four to five years, and it offered the Union a<br />

one-year contract which would have maintained<br />

wages and benefits at current levels.<br />

On July 13, <strong>2011</strong>, the Union set up a picket<br />

line and commenced its strike.”<br />

Acquired by Atlanta <strong>Food</strong>s in 2007,<br />

Sheila Marie Imports has been a leader in<br />

the American artisanal cheese movement<br />

for almost 20 years. Founder John Greeley<br />

is credited with helping promote small New<br />

England dairies and cheesemakers long<br />

before the current trend, and with helping<br />

them survive by introducing their products<br />

to hundreds of outlets across the U.S.<br />

A respected figure in the industry and recipient<br />

of a Lifetime Achievement Award from<br />

the American Cheese Society, Greeley will<br />

remain with Atlanta <strong>Food</strong>s. gn<br />

Harry Wils & Co. completes sale to Chef’s Warehouse<br />

A 1996 New York Times article credits Mr.<br />

Wils’ ability to source special ingredients—<br />

and his round-the-clock presence in the<br />

area—with helping start culinary trends in<br />

several now-classic restaurants from the era,<br />

such as Bouley and Lutece.<br />

“Harry Wils was a strong, growing company<br />

from beginning to end, which made it<br />

an attractive acquisition candidate,” noted<br />

Warren H. Feder, Partner at Carl Marks<br />

Advisory <strong>Group</strong>, which advised Harry Wils &<br />

Co. on the sale. “The Chef’s Warehouse gains<br />

additional market share and further positions<br />

itself as a leading specialty foods company both<br />

a wide variety of high quality imported and<br />

domestic cheeses, along with an extensive<br />

offering of specialty food products to more<br />

than 3,000 retailers and foodservice providers<br />

throughout the U.S. According to its<br />

Facebook page, the company carries more<br />

than 2,500 products, working with some<br />

600 suppliers from more than 37 countries.<br />

It was founded in 1977. gn<br />

in the New York Metro area and nationwide.<br />

In turn, the owner of Harry Wils achieves<br />

liquidity from a successful business at a time<br />

that is right for him. It has been a positive<br />

experience for both companies.”<br />

“We are extremely pleased with the<br />

results,” Steven Wils said. “We know The<br />

Chef’s Warehouse will continue to serve our<br />

customers and vendors well.”<br />

Carl Marks provided strategic advice to the<br />

company for the past 10 years. The firm assisted<br />

Harry Wils in negotiating a favorable asset purchase<br />

agreement, as well as with the transition<br />

of operations to The Chef’s Warehouse. gn

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