2011 Summer Fancy Food Show - Oser Communications Group
2011 Summer Fancy Food Show - Oser Communications Group
2011 Summer Fancy Food Show - Oser Communications Group
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
18<br />
BUYER’S GUIDE www.gourmetnews.com SEPTEMBER <strong>2011</strong> GOURMET NEWS<br />
M’Hamsa Hand-rolled Whole Wheat Couscous<br />
In Tunisia, M’Hamsa stands for sun-dried wheat grains with origins dating back<br />
thousands of years. A dietary staple of the nomadic Berbers who descended into<br />
the valleys to gather and conserve wheat. Over generations, they developed a<br />
method for grinding and preserving it in the form of couscous, which protected<br />
them from seasonal hazards such as drought. Today, Les Moulins Mahjoub<br />
produces their M’Hamsa Hand-Rolled Couscous in the original large grain<br />
method, now available in whole wheat. 50g glass jar.<br />
SRP: $8.06<br />
No. of foods from Africa offered: 35<br />
Morgenster Extra Virgin Olive Oil<br />
The oil of South Africa, estate bottled and produced in Stellenbosch, the<br />
acclaimed wine and olive growing region outside Capetown. A blend of<br />
14 varieties, this intensely fruity oil tastes of artichokes, green apples and<br />
almonds followed by a long peppery finish. This multi-award-winning<br />
oil has taken the prestigious L’Orciolo d’Oro Award and an impressive<br />
97 points in the 2010 & <strong>2011</strong> Flos Olei, as well as the <strong>2011</strong> Prestige<br />
Gold medal at TerraOlivo International Olive Oil contest.<br />
SRP: $14.16 (250ml), $22.00 (500ml)<br />
No. of foods from Africa offered: 35<br />
Les Moulins Mahjoub, imported by<br />
The Rogers Collection<br />
207-828-2000<br />
www.therogerscollection.com<br />
Madecasse Sea Salt & Cocoa Nibs Bar<br />
For lovers of chocolate with a crunch. The cocoa nibs add texture to the<br />
63-percent cocoa bar’s naturally smooth flavor. A light dusting of sea salt<br />
intensifies the complex flavors of the cocoa. Each bite has a satisfyingly sweet<br />
and savory experience to be remembered. Grown in Madagascar and made<br />
in Madagascar. Nine varieties of chocolate bars are available in 75g/2.64 oz.<br />
and 25 g/1 oz. sizes.<br />
SRP: $5.99 (75 g/2.64 oz.)<br />
No. of foods from Africa offered: 9 varieties of chocolate bars, 4 varieties of<br />
5g mini-squares, 4 items in vanilla line (extract, powder, vanilla cane sugar<br />
and whole beans).<br />
Morgenster, imported by<br />
The Rogers Collection<br />
207-828-2000<br />
www.therogerscollection.com<br />
NoMU Spice Rubs<br />
Inspired by the best flavors from around the globe, NoMU’s large<br />
range of rubs and grinders allows you to whip up an unforgettable<br />
feast without the fuss. No MSG or additives, preservatives or artificial<br />
flavor, and branded Kosher and Halaal. NoMu also offers Dukkahs in<br />
Passion Chili, Pistachio and Black Pepper and Pistachio and Sumac.<br />
For your sweet tooth try NoMU’s drinking chocolate, in ready-to-drink,<br />
chocolate chunks or sugar-free. Or liven up your meal with NoMU’s<br />
new veggie and chicken stock Fonds. 3.5 oz. tin.<br />
SRP: $7.99 - $8.99<br />
No. of foods from Africa offered: 5 brands across multiple categories<br />
Madécasse<br />
718-488-7461 (Tim McCollum)<br />
www.madecasse.com<br />
OPINION<br />
Africa is the kind of place you fall in love<br />
with. Year after year, I continue to experience<br />
different countries, peoples and<br />
cultures on this magnificent continent,<br />
and the romance grows stronger. African<br />
specialty foods, a category that has grown<br />
by leaps and bounds in the past several<br />
years, is finally being recognized for its<br />
diverse flavors, production quality and social<br />
significance. Behind the scenes, there are<br />
thousands of people who have made these<br />
programs a success. From the farmers to<br />
the manufacturers, importers, distributors,<br />
retail outlets and government organizations,<br />
a sincere “thank you” for making this dream<br />
a reality. African specialty food has indeed<br />
arrived in the United States. The work these<br />
people do in Africa is a labor of love, and<br />
they do it 100 percent every single day.<br />
The category of African specialty foods<br />
is as complex as the continent itself. From<br />
jams to spices, cooking sauces to tea, each<br />
product is a unique experience for the consumer.<br />
Many of the products found within<br />
the “Taste of Africa” feature unique flavor<br />
profiles, including peri peri, rooibos, baobab<br />
and other delicious offerings unique to the<br />
African continent. Many more products<br />
bring various culinary traditions from Africa<br />
to the tables of America, including cape<br />
malay, choma, braai, jollof, ugali and many<br />
other native African words the culinary<br />
community is becoming excitedly aware<br />
of. Though the profile of each of these<br />
companies may vary, there is one constant<br />
that cannot be ignored, and that is the social<br />
impact this work is having. In Africa, where<br />
over 60 percent of the population works in<br />
agriculture, the specialty food industry is<br />
a logical and sensible approach to linking<br />
the poorest of farmers with the outside,<br />
commercial world. Across Africa, thousands<br />
FOODS FROM AFRICA<br />
upon thousands of rural farmers can now<br />
make a livable wage thanks to the success<br />
of the African specialty food programs.<br />
As we read through this buyer’s guide, we<br />
see some of the greatest examples of African<br />
specialty foods available. Fruitales is a womenowned<br />
cooperative in Western Senegal who<br />
create fabulous, all-natural jams while focusing<br />
on economic development in their region. We<br />
also have Madecasse, one of the only companies<br />
who produce 100% of their chocolates<br />
in Africa—keeping the value addition exactly<br />
where it needs to be. These are just a few<br />
examples of companies that are truly bringing<br />
Africa to the center stage of the specialty food<br />
industry. My sincere congratulations to all the<br />
companies represented here.<br />
I hope that you enjoy learning more about<br />
the exciting category of African specialty foods,<br />
and hope you can consider these products<br />
for inclusion into your stores. Most of these<br />
products compete quite well in category, and a<br />
dedicated African section works extremely well<br />
in stores that do well with the British category.<br />
In short, African specialty foods generate sales,<br />
and there are ample promotional programs to<br />
support the category.<br />
Thank you for your support.<br />
Jim Thaller is managing director of Talier<br />
Trading <strong>Group</strong>, a specialty food development<br />
company based in West New York, NJ, and<br />
also serves on the US Trade Representative’s<br />
Trade Advisory Committee for Africa.<br />
Additionally, Mr. Thaller does extensive<br />
value-chain work in Africa with the US<br />
Agency for International Development, The<br />
World Bank, United Nations, etc, and is<br />
considered one of the creators of the African<br />
specialty foods category. He can be contacted<br />
at jim@taliertradinggroup.com<br />
NoMU, imported by<br />
Rock Melon Distribution<br />
310-770-8861<br />
www.southafricangourmet.com<br />
So! Gourmet (So!Go) Lemon & Lime juice<br />
Winner of a sofi TM for Outstanding Product Design, So!Go Lemon &<br />
Lime juice is made from 100-percent pure juice from concentrate.<br />
Packaged in 200 ml glass bottles, fitted with a flow restrictor for easy<br />
pouring. Suitable for use in marinades, salad dressing or simply to<br />
liven up your cocktail, this item can be cross-merchandised in grocery,<br />
liquor or seafood/deli. The pair provide the perfect complement to<br />
So!Go’s Sweet Chili Sauce or So!Go’s other best sellers including a<br />
line of dessert sauces (caramel & chocolate) and the ever-popular<br />
Habanero Chili jam.<br />
SRP: $4.99 - $5.99<br />
No. of foods from Africa offered: 5 brands across multiple categories<br />
So!Go, imported by<br />
Rock Melon Distribution<br />
310-770-8861<br />
www.southafricangourmet.com<br />
Suffuse Green Rooibos Ginger & Peach<br />
Green Rooibos Herbal Tea, caffeine-free and rich in antioxidants,<br />
is infused with replenishing orange, peach and mango. Naturally<br />
sweet rooibos boasts a wide array of health benefits, including<br />
unique antioxidant properties that may counteract the impact of free<br />
radicals that can harm the body. Green Rooibos skips the traditional<br />
curing process, retaining higher levels of antioxidants. Combined with<br />
orange—which studies show may ease digestion, colon distress and<br />
lung diseases—and the multiple vitamins and minerals peach and<br />
mango, this creates a brilliant mix of health and taste. 24 individuallywrapped<br />
tea bags per box.<br />
SRP: $5.99<br />
No. of foods from Africa offered: 19 tea blends,<br />
in 24-count tea bags.<br />
Suffuse Herbal Tea Infusions<br />
(GWA Imports LLC)<br />
888-ROOIBOS/713-622-1047<br />
www.suffuseusa.com<br />
Zena Exotic Fruit Jams<br />
Made from the fruit of the cashew plant, which is often compared to a<br />
pear and has juicy, tasty pulp. For 25 years, Zena has been the leader<br />
in Senegal for transforming exotic fruits and vegetables, like mango,<br />
tamarind, pepper and baobab. Zenas’ products are exotic, totally<br />
natural, of good quality, very tasty and infuse the air with their sweet<br />
fragrance. We remain entirely at your disposal.<br />
SRP : $2.25-$2.68 per 9.5 oz. jar<br />
No. of foods from Africa offered: 17<br />
Zena Exotic Fruits<br />
+221 33 821 6996 /<br />
zena_exoticfruits@yahoo.fr<br />
www.zenaexoticfruits.com