CONFERENCE GUIDE - IIR

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CONFERENCE GUIDE 

www.TheMarketResearchEvent.com

TMRE TEAM 2013 

The 

Market Research 

Event 

............................ 

connecting the best 

in insights from 

around the world 

Kim Rivielle 

Managing Director, Marketing & 

Business Strategy Division 

Krista Vazquez 

Conference Director 

Anastasia Ioannou 

Regional Marketing Director 

Alexandra Saland 

Senior Marketing Manager 

Welcome to The Market Research Event 

It’s an honor and a privilege to bring you The Market Research 

Event every year. This year, we join together with the most event 

participants in our history. It is our hope that you’ve come to 

TMRE with an open mind and a contagious curiosity; that you’ll 

be inspired and re-energized over the next three days; and that 

you return to the offi ce more connected, knowledgeable and 

valuable than ever before. 

This conference guide provides the updated conference schedule 

and information about our sponsors and exhibitors. For full 

session details along with content review board status*, breaking 

event news, and access to the TMRE participants via our 

year-long private community, be sure to download the TMRE 

Connect event app by visiting TMRE ’s app help desk. 

Kacey Anderson 

Marketing Manager 

Anthony Primavera 

Director of Web Services 

Jon Saxe 

Senior Business 

Development Manager 

Elizabeth Hinkis 

Senior Business Development 

Manager 

Alex Siegel 

Exhibit Manager 

Anthony Hardie 

Sponsorship & Exhibits 

Coordinator 

Tina Johanson 

Senior Meeting Planner 

* TMRE’s content review board previews presentations to ensure they are content 

driven and not promotional. Due to scheduling, some sessions may not have been 

reviewed. Those that have been reviewed and approved will be marked as such in 

the session descriptions of the TMRE Connect App. 

2 Welcome 

2 TMRE Team 2013 

3 Venue Map 

4-7 Monday Agenda 

8-11 Tuesday Agenda 

12-15 Wednesday Agenda 

TABLE OF CONTENTS 

16 TMRE’s Virtual Community 

17 TMRE App 

18 Exhibitor Listings 

19 Exhibitor Hall Floor Plan 

20-21 Sponsors and Supporters 

22-40 Exhibitor Guide 

Lauren De Falco 

Assistant Director, 

Event Operations 

Erica Santiago 

Conference Coordinator, 

Event Operations 

Valerie Russo 

Senior Social Media Strategist 

Amanda Ciccatelli 

Social Media Strategist 

Marc Dresner 

Communications Lead, 

Audience Engagement 

2 

@TMRE www.TheMarketResearchEvent.com #TMRE13

GAYLORD CONFERENCE CENTER MAP 

First Floor 

Walkway to LRW 

Virtual Reality Lab 

Registration 

Elevator and stairs to 

mezzanine and 

breakouts 

Delta Ballroom BCD 

Exhibit Hall 

Networking Breaks 

Delta Ballroom A 

General Session 

Ambassador Lounge 

Second Floor 

Delta Mezzanine 

Elevator and stairs to 

general session and 

exhibit hall 

Bayou 

Breakout Rooms 

Canal 

Breakout 

Rooms 

Delta Ballroom Ceiling 

@TMRE www.TheMarketResearchEvent.com #TMRE13 3

MONDAY, OCTOBER, 21, 2013 

Sessions are 40 minutes followed by 5 minutes to transition to the next session. 

7:30 Registration 

Mobile & Social Insights 

Digital Insights & Cross 

Platform Measurement 

Business & Competitive 

Intelligence 

User Research & 

Customer Experience 

Room: Bayou B Room: Bayou C Room: Bayou D Room: Canal B 

8:30 

Social Media and NASCAR: 

Driving Product Sales 

Together 

Kevin Thomas, Vice President, 

Strategic Marketing, Roush 

Fenway Racing 

8:30 

Weather, Cross-Platform 

Media Consumption, and 

Consumer Behavior 

Christopher Whitely, Director 

Cable & Cross-Platform Research, 

The Weather Company 

8:30 

The Magical Intersection: 

How Combining Customer 

Insights, Competitive 

Intelligence and Customer 

Analytics Creates Optimal 

Business Results 

Melanie Wing, Vice President, 

Strategic Marketing, Customer 

Insights Leader, Equifax 

8:30 

Discovering and Introducing 

Your Buyer Personas 

Michael Wardrop, Sr. Program 

Manager – Market Research, Citrix 

9:10 Five Minutes to Transition to Next Session 

9:15 

Putting a Finger on the Fans’ 

Pulse 

Christopher Chen, Manager, 

Strategic Insights & Research and 

Stephanie Gomez, Coordinator, 

Strategic Insights & Research, 

Universal Music Group 

9:15 

The SEEN Revolution 

Nigel Foote, Director, Sticky 

9:15 

Lessons Learned from 

Improving Strategic Market 

Intelligence Function 

Adam Kowalik, Head of Strategic 

Market Intelligence, Ernst & 

Young Poland 

9:15 

Integrate Intelligence to Drive 

a Differentiated Customer 

Experience 

Jessica Horkan, Research Director, 

ORC International 

Regina Mikulinsky, Program 

Manager, Liberty Mutual Group 

9:55 Networking Break – Delta Mezzanine Lobby 

10:30 

Understanding the 

New Paradigm: Using 

Smartphones to Build Deeper 

Customer Engagement for 

Increased Business Impact 

Melissa Gil, Director, Customer 

Intelligence, Singapore 

Telecommunicationa 

10:30 

Consumer Behavior & 

Consumption Across Media: 

The Digital State of Play 

Tony Marlow, Director, Strategic 

Insights, Yahoo! 

10:30 

Classic Patterns of 

Competitive War Gaming 

Brian Byrne, President, Aviador 

and Associates 

10:30 

Product Marketing and UX 

Unite! What Happens when 

Design Thinking Meets 

Market Research? 

Margot Dear, Director User 

Experience, Citrix 


11:15 

The Billion-Member Focus 

Group: Using Social Media 

Analysis to Understand 

Today’s Real-Time Consumer 

Wayne St. Amand, Vice President 

of Marketing, Crimson Hexagon 

11:15 

TV Untethered: Quantifying 

Mobile TV Viewing and its 

Impact on Networks, Content 

Providers, Advertisers and 

Marketers 

Laura Cowan, Research Director, 

LIN Media-KRQE Media Group 

Chris Neal, VP, Tech and Telecom 

Practice, Chadwick Martin 

Bailey 

11:15 

Forecast Competitors’ Action 

in the Most Effective Way 

Sabine Hehner, Senior Manager, 

Corporate Strategy, Lufthansa 

Cargo 

11:15 

Channeling Simplicity: 

Designing the Simplest, Most 

Delightful User Experiences 

Sean Van Tyne, Author, 

The Customer Experience 

Revolution 

and User Experience Director, 

FICO 

11:55 Lunch – Delta Ballroom A 

4 




Youth & Millennials 

7:30 Registration 

Shopper Insights & 

Analytics 

Business to Business 

Insights 

Professional 

Development 

Workshops 

Room: Canal D 

Room: Bayou E Room: Canal A Room: Canal C 

8:30 

Decoding Millennials: A 

Lifestyle Segmentation 

Michael Lewis, Senior Managing 

Director, Constituent Strategy & 

Insights, Teach For America 

Dan Coates, President, Ypulse 

8:30 

Continuous Connection: 

Creating a Proactive, Future 

Focused Insights Lab 

Richard Welch, Senior Director of 

Insights, Gap 

Please attend another 

session or workshop during 

this time. 

Open to All Attendees 

Pre-Registration Not Required 

8:30–10:00 

Making the Most of Your 

Business Presentation 

Gene Zelazny, 

Director of Visual 

Communications, 

McKinsey & Co 

Double 

Session! 

9:15 

A Multi-Dimensional, Multi- 

Methodological Portrayal 

of Millennials and Their TV 

Viewing 

Janet Gallent, SVP Strategic 

Insights & Primary Research, 

NBCUniversal 

10:30 

Great Expectations 

Jane Gould, SVP, Consumer 

Insights and Andrea Strauss, 

VP Brand and Consumer Insights, 

Nickelodeon 

11:15 

Where Are the New 

Pioneers? A Global Survey of 

Millennial-Led Innovation. 

Patrick Dowd, Founder & CEO, the 

Millennial Trains Project (MTP) 


9:15 

Category Purchase 

Bottlenecks 

Danny Brown, Global Shopper 

Insights Lead, The Clorox 

Company 


10:30 

Using Customer Data to 

Create a Seasonally Relevant 

Shopping Experience 

Cindy Casper, Sr. Director Insights, 

Sam’s Club 


11:15 

A More Powerful 

Combination Than Chocolate 

and Peanut Butter? Using 

Real-Time and Over-Time to 

Track Shopper Purchases 

and Behavior 

Dr. Walter Carl, Founder & Chief 

Research Offi cer, Purchased 

11:55 Lunch – Delta Ballroom A 

9:15 

Moving from Employee 

Satisfaction to Customer 

Loyalty to Profits 

Terry Cain, Vice President, Global 

Customer Engagement, 

Avnet, Inc. 

10:30 

Activating Insights 

Brian Richard, Director of 

Consumer & Customer Insights, 

MeadWestvaco (MWV) 

11:15 

Monitoring Quality Through 

the Non-Traditional Use of 

Text Analytics 

Tim Keough, Vice President, 

Quality Management/Voice of the 

Customer, Pershing 

10:00 

Networking Break 

10:30–12:00 

Improv for Double 

Creative Thinking Session! 

and Dynamic 

Presenting 

Michelle James, CEO, 

Chief Emergence Offi cer, 

The Center for Creative 

Emergence 

12:00 

Lunch 

1:30–5:00 

Lessons From 

History: What Half Day 

Abraham Lincoln Session! 

and the Battle of 

Gettysburg 

Can Teach Market 

Researchers About 

Strategy 

Mark Palmerino, Executive 

Vice President, Jennifer Lacy, 

Senior Vice President, Mark 

Rhodes, Organizational 

Strategy and Design 

Consultant, The Center for 

Strategy Research, Inc. 

Kenia Collins, Director, 

Research Solutions and 

Management, Metlife 

4:55 

Networking Break 

5:15 

Kickoff Keynote 


(see page 7) 




Mobile & Social Insights 

Digital Insights & Cross 

Platform Measurement 

Business & Competitive 

Intelligence 

User Research & 

Customer Experience 

Room: Bayou B Room: Bayou C Room: Bayou D Room: Canal B 

1:30 

Is 1+1+1 > 3? Measuring 

the Compounding Effects 

of a Multichannel Launch 

Campaign 

Dan Teeter, Director, Market 

Intelligence, Nissan 

1:30 

TV Everywhere: The 

Key Component in How 

Consumers Value Pay TV 

Roger Strong, Vice President of 

Research and Analysis, EPIX 

Jon Giegengack, Principal, Hub 

Entertainment Research 

1:30 

It’s Just Not That Hard – 

Using Consumer Insight for 

Competitive Advantage 

Susan Topel, Director, Strategic 

Insights, Centene Corporation 

1:30 

Experience Infused Product 

Development 

Anna Kravets, Director, User 

Experience Strategy, Merck 


2:15 

Catch Me If You Can: 

Research and the Increasingly 

Mobile Consumer 

Joe St. Hilaire-Bona, Manager, 

Consumer & Business Insights and 

Rebecca Zogbi, Vice President, 

Global Consumer & Business 

Insights, Dunkin’ Brands, Inc. 

2:15 

Curious + Connected = Curve 

Surfers: Sundance Channel 

Audience 

Daniel Marcu, VP, Research and 

Insights and Monica Valenti Bloom, 

Senior Vice President, Marketing, 

Sundance Channel 

2:15 

Connecting the Intelligence 

Dots for Value Driven 

Strategy 

Eric Jagher, Vice President, 

Strategy, Insights, and Analytics, 

U.S. Cellular 

2:15 

Connect.Dream.Create. : 

Projective Techniques 

for Uncovering Desired 

Experiences and 

Visualization Techniques for 

Activating Insights 

Laura Flessner, Sr. Manager, 

R&D Products Research, Pfizer 

Consumer Healthcare 

Marty Gage, Vice President, 

Design Research, Lextant 


3:30 

Navigating the Storm of 

Online Advertising 

Nick Drew, Research Manager, 

Yahoo! Canada 

Dominic Atkinson, Executive 

Director, DIG Insights Inc. 

Catherine Dine, President, Dine 

Discoveries 

3:30 

PASSION8 (Find the Passion) 

Melanie Schneider, Vice President, 

Research, AMC 

3:30 

Is Playing it Safe Costing 

You an Edge? One Client’s 

Insights from Testing with 

Prediction Markets 

Michelle Onofrio, Senior 

Manager, Market Research, 

Beirersdorf, Inc. 

John Barrett, Vice President, Client 

Solutions, Intengo 

3:30 

Demonstrating the ROI of 

User Experience 

Chris Kimmelshue, User Experience 

Architect, UL Workplace Health 

and Safety 


4:15 

Faster, Better AND Cheaper 

Multi-National Qualitative 

Jim Bryson, CEO, 20|20 

4:15 

Defining Audience Targets 

Using Multiple Sources 

Mark Sacher, Vice President, 

Research, NBCU – Sprout 

4:15 

From Data Collector to Agent 

Provocateur 

Greg Heist, Vice President, 

Research Innovation, Gongos 

Research 

Jason Raguso, Managing Director, 0 2 

Integrated (a gongos enterprise) 

4:15 

Experience Design: 7 Key 

Steps to Delivering Customer 

Delight and Business Results 

Lesley Mottla, Executive Vice 

President, Product & Experience, 

Zipcar 

4:55 Networking Break 

6 




Youth & Millennials 

Shopper Insights & 

Analytics 

Room: Bayou E Room: Canal A Room: Canal C 

1:30 

Exploring Brand Affinity 

Across Hispanic and Gen 

Pop Generations: Stretching 

Online Panels and 

Communities 

Mary McIlrath, Senior Vice 

President and Erin Barber, Vice 

President Online Immersion, 

C+R Research 

2:15 

7 Best Practices for Driving 

Ad Impact Among Kids & 

Families 

Marc C. Normand, Vice President, 

Research, Media Sales & 

Marketing, Disney Media 

3:30 

Creating Pivot TV: Developing 

a Media Model Designed to 

Activate Millennials 

Karen Ramspacher, SVP Research 

& Insights and Kent Rees, EVP 

Marketing & Programming, 

Pivot TV 

4:15 

Fast Future: The Rise of the 

Millennials 

David D. Burstein, Writer, 

Filmmaker & Author, Fast Future: 

How the Millennial Generation 

is Shaping Our World 

1:30 

A Brand Romance: 

Refocusing on WHY 

Consumers & Shoppers Fall 

in Love 

Wendy Wallner, Shopper & 

Retail Strategy, GfK 

Brett Townsend, Consumer 

Insights, PepsiCo 


2:15 

Engaging with the Next 

Generation of Shoppers: 

Gen Z 

Dana Stanley, Vice President of 

Research, FashionPlaytes 


3:30 

How to Get the Most Out 

of Your Data to Create a 

Compelling Story that 

Drives Business 

Sarah Ryan, Vice President, TNS 

Ramona Harvey, Senior Director, 

Insights, eBay 


4:15 

The Evolved MR Data 

Set: Weaving Attitudinal 

and Behavioral Data to 

Understand Purchase Paths 

Maria Domoslawska, VP, 

Global Research & Strategy, 

ResearchNow 

4:55 Networking Break 

Best Practices 

New 

Track 

1:30 

Breathe New Life Into Old 

Data, Automating Your 

Archives 

JoAnna Carey, Marketing 

Development Manager, Farmers / 

Foremost Insurance Company 

2:15 

From Insight to Innovation: 

How Customer, Market & 

Employee Insights Drive 

Bottom Line Benefits 

Dani Wanderer, Head of Marketing, 

Qualtrics 

3:30 

Refresh. Or Perish. Why 

Cultural Vibrancy Counts 

Maggie Taylor, CEO, Added Value 

North America 

4:15 

Going to the Doctor is Now as 

Easy as Going to the Mall – 

Literally! 

Jill D. Austin, Chief Marketing 

Offi cer, Vanderbilt University 

Medical Center 


Half Day 

Workshop 

Room: Canal D 

1:30-5:00 

Lessons From History: 

What Abraham Lincoln 

and the Battle of 

Gettysburg Can Teach 

Market Researchers 

About Strategy 

Mark Palmerino, Executive 

Vice President, Jennifer Lacy, 

Senior Vice President and 

Mark Rhodes, Organizational 

Strategy and Design 

Consultant, The Center for 

Strategy Research, Inc. 

Kenia Collins, Director, 

Research Solutions and 

Management, Metlife 


Kickoff Keynote 

Room: Delta Ballroom A 

5:15 

Reality Is Broken 

Jane McGonigal, Author, 

New York Times Bestseller, 

Reality Is Broken 

6:00 

Grand Opening of Exhibit 

Hall & Cocktail Reception 

Plus: Book Signing with 

David Burstein, Author 

of FastFuture: How the 

Millennial Generation is 

Shaping Our World and 

Sean Van Tyne, Author of 

The Customer Experience 

Revolution 

Ambassador Perk: 

VIP Meet & Greet with 

Jane McGonigal in the 

Ambassador Lounge 

Have a gold badge? 

This is for you! 


TUESDAY, OCTOBER 22, 2013 

Morning Keynotes (Delta Ballroom A) 

7:30 Registration – Delta Lobby 

Morning Refreshments – Delta Lobby A 

8:30 Offi cial Conference Welcome 

8:45 Trends, Fads & Transformation: The Impact of the Internet 

Jeffrey Cole, Director, USC Annenberg Center for the 

Digital Future 


Your Hybrid 

Skill Set 

Transformational 

Industry Leadership 

Big Data & 

Predictive Analytics 

Disruptive 

Technologies & New 

Methodologies 

Predictive Insights 

& Futuring 

Room: Bayou A Room: Bayou B Room: Bayou C Room: Bayou D Room: Bayou E 

11:00 

Juggling Through the 

Maze of Information to 

Improve Productivity 

& Identify Innovation 

Opportunities 

Len Ferman, Former 

SVP, Consumer & Small 

Business Product 

Innovation, Bank of 

America 

11:00 

Using VOC-Driven 

Action Planning to 

Improve Customer 

Satisfaction and Loyalty 

Katy Churches, Manager, 

Customer Experience, 

American Family 

Insurance 

Brian J. O’Connor, Director, 

Research Services, Maritz 

Research 

11:00 

Segmentation in a Big 

Data World 

Shawn Utke, Vice President, 

Brand Insights & Research, 

Panera Bread 

11:00 

Keep it Simple: Simple 

Innovations in Research 

Methodology that Go a 

Long Way 

Randall Janisch, Advanced 

Product Research Manager, 

Ford Motor Company 

11:00 

Game-Changing Trends 

that Will Drive Growth 

Today & in the Future 

Charles Vila, Vice President, 

Consumer & Customer 

Insights, Campbell Soup 

Company 


11:45 

Data Visualization: 

The Subtle Art of Data 

Alisa Olander, Vice 

President, Strategic Insights 

& Research, Universal 

Music Group 

11:45 

Don’t Be Clue-Less; The 

Corporate Researchers 

Guide to Aligning with 

Business Partners and 

Delivering Impact 

Rick Blake, VP Customer 

Research, The Hartford 

11:45 

It’s About Value Data, 

Not Big Data 

Suresh Subbiah, President, 

and Darren Bosik, Senior 

Methodologist, QuestBack 

North America 

11:45 

Google Consumer 

Surveys: Real-Time 

Research in a Connected 

World 

Paul McDonald, Product 

Manager, Google 

11:45 

Are You Ready for Your 

Clients of the Future? 

Emily Pachuta, Executive 

Director, Head of Client 

Insights and Experience, 

UBS Financial Services 

12:25 Lunch 

2:30 

Research Theater: 

Bringing the Results to 

Life 

Janet Oak, Senior Director, 

Strategy & Insights, 

Daymon Worldwide 

2:30 

From Research 

Management to 

Research Assets 

Management 

Sjoerd Koornstra, Global 

CMI Planner, Heineken 

International 

2:30 

The American Cancer 

Society’s Quest to 

Make Sense of the 

Noise 

Alex Bland, Director 

Marketing Research, 

American Cancer Society 

2:30 

Meeting of Two Worlds: 

Deep Insights & New 

Technologies 

Bob Woodard, Partner, Deep 

Marketing Alliance, LLC 

Tim Hoskins, VP of Client 

Relations, Quester 

2:30 

Trend Spotting: 

Trends that Define 

a More Discerning 

Consumerism 

Janu Lakshmanan, Global 

Vodka Consumer Insights, 

Beam 

8 




9:30 To Sell Is Human 

Dan Pink, Best Selling Author, To Sell Is Human, Drive & A Whole New Mind 

10:15 Networking Break & Book Signing with Dan Pink, Exhibit Hall 

Customer Driven 

Innovation 

Brand Engagement Strategic Planning Best Practices 

Room: Canal A Room: Canal B Room: Canal C Room: Canal D 

11:00 

How Segmentation, 

Data Fusion and More 

Helped Build a Unique 

Wealth Management 

Service For a New 

Investor 

Amit Bahn, Head of 

Research & Intelligence, 

Bloomberg 

11:45 

Sprite Zero: Letting 

Designers and 

Customers Do What 

They Do Best 

Paul Tibbit, SVP, Strategic 

Account Development, 

North America, Affinnova 

Billy Fletcher, Senior 

Research Manager, 

Coca-Cola 

2:30 

Going to Extremes: 

Understanding 

Consumer Outliers 

Leads to Amazing 

Innovation 

Rebecca L. Dilnik, Research 

Technical Leader, Global 

Marketing Research & 

Analytics and Theresa 

Farrell, Research Director, 

Kimberly Clark 


11:00 

Creating a Passionate 

Consumer-Brand 

Relationship 

Kim Cameron, Consumer 

Insights Manager, Lowe’s 

Companies, Inc. 

Jo-Ann Osipow, Executive 

Vice President, Brand and 

Customer Experience, GfK 

11:00 

BRICS Rising: 

Marketing, Branding 

& Measurement 

Strategies in Emerging 

Markets 

Kristin Luck, President 

Decipher 

Tom Sitati, Managing 

Partner, Brand Integrated 

Consulting 

Pravin Shekar, 

Kreator–In–Chief, Krea 

Laura Berga, Director, 

Strategy & Program Analysis, 

HBO Latin America 


11:45 

Using Brand Data 

(Media Mix Analysis, 

Brand Tracking Studies, 

Etc.) to Tell Your Brand 

Story 

Chris Daniels, Head 

of Consumer Insights, 

StubHub 

2:30 

What are the Best 

Techniques to Evaluate 

Benefits or Claims? 

Silvena Milenkova, SVP, 

Research & Strategic 

Direction, BuzzBack 

Jean Enloe, Consumer 

Insights Manager, 3M 

11:45 

Making it Viral: Getting 

a Sales Organization to 

Care about Research 

Kassandra Barnes, 

Research & Content 

Manager, CareerBuilder 

12:25 Lunch 

2:30 

Insights Lead to 

Income: Understanding 

Hispanic QSR Needs To 

Drive Increased Sales 

Roberto Ruiz, SVP, Strategy 

& Insights and 

Peter Filiaci, VP, Strategy 

& Insights, Univision 

Communications 

11:00 

A New Source of Health 

Data: Facebook Likes 

Steven Gittelman Ph.D., 

President, Mktg., Inc. 

Winner of the Annual 

EXPLOR Award 

11:45 

The Future of Market 

Research 

Winners of the 2013 NGMR 

Disruptive Innovation Awards 

Moderated by: Tom H.C. 

Anderson, Managing 

Partner, OdinText, 

Anderson Analytics 

Kristin Luck, President, 

Decipher 

2:30 

Effectiveness Planning 

in a Social Age: Turning 

Measurement Into 

Meaning 

Michelle Onofrio, Senior 

Manager Market Research, 

NIVEA 

Jim Forrest, Global Partner, 

Digital Innovations, Hall & 

Partners 

10:25-10:45 

Check out a Demo 

During the Break! 

Demo Zone A 

Room: Canal A 

Forbes Consulting 

MindSight®: The 

Science of Why 

Quantify the unfi ltered 

emotions that motivate your 

customers to try/buy your 

product – and understand 

the emotional experience it 

delivers in-the-moment. 

Demo Zone B 

Room: Canal B 

Sentient Decision 

Science 

Implicit Research: 

The Science, The 

Technology and The 

Results 

This session will give you 

new insights on tapping into 

consumers’ subconscious 

and quantifying the impact 

of unique emotions that 

drive consumer choice. This 

will help you to break the 

“CAN’T SAY/WON’T SAY” 

barrier. 

Demo Zone C 

Room: Canal C 

QualQuant Signals 

Generating Predictive 

Insights That Work 

With shrinking timelines, 

shrinking budgets and the 

demands to wear many 

hats; today’s research 

methodologies must 

also take on dual roles. 

Simultaneously merging 

qualitative with quantitative 

does double the work by 

forming one study, one 

session, one seamless 

integrated qual/quant 

approach. Innovation, 

Marketing and Consumer 

Insight teams have stressed 

the positive benefi ts of 

this approach because it 

shortens the research & 

innovation lifecycles. 




Your Hybrid 

Skill Set 



Big Data & 


Disruptive 


Methodologies 


& Futuring 



3:15 

Conducting the 

Symphony of Brand 

Development: 

Immerse Your 

Audience in the Story 

Jennifer Jo Wiseman, 

Vice President Consumer 

& Product Insights and 

Development, E&J Gallo 

Winery 

3:15 

There Must Be a 

Better Way: Secrets 

to Finding Your Ideal 

Research Partners and 

Getting the Best Work 

(Without Being a Jerk) 

Mike Swiontkowski, 

Director, Consumer 

Insights, Activision 

3:15 

Leveraging Graphs of 

Data to Understand 

your Customers’ 

Values 

Ravi Iyer, Principal Data 

Scientist, Ranker 

3:15 

Informing Brand 

Strategy: How to Defend 

Market Share from 

Disruptive Category 

Entrants 

Chet Zalesky, President, CMI 

Anne Hale, Ph.D., BAI US 

Specialty Care Lead, Pfizer 

3:15 

Predictive Consumer 

Models that Drive 

Business Strategy 

Gireesh Joshi, Director, 

Customer Insights, eBay 

3:55 Networking Break – Exhibit Hall 

Afternoon Keynotes (Delta Ballroom A) 

4:30 The Pragmatic Brain 

Jeremy Sack, Director, Pragmatic Brain Science Institute , LRW 

Market Research has never made your heart race like this! 

Experience Virtual Reality: Visit Delta Island F. Open during all breaks and 

by appointment. 

The future of MRX brought to you by 

10 





Innovation 



3:15 

Research for 

Innovation; How to 

Turn Facts Into Ideas 

Christopher McKinney, 

Mead Johnson 

Cynthia Ryan, Consultant 

and Shari Morwood, 

Innovation Process 

Facilitator, Ideas To Go 


3:15 

Enhancing Brand 

Performance Through 

Marketing a Brand’s 

Positive Human Value 

Timothy de Waal 

Malefyt, PhD, Visiting 

Associate Professor, 

Luke Kacherskyhy, PhD, 

Assistant Professor and 

Dawn Lerman, PhD, 

Professor and Director, 

Center for Positive 

Marketing, Fordham 

University 

Afternoon Keynotes (Delta Ballroom A) 

3:15 

How to Get Sales and 

Product Development 

to React to Research 

Marisa Paruch, Customer 

Insight Analyst, Wolverine 

Worldwide 

3:55 Networking Break – Exhibit Hall 

5:10 The Future Begins Now 

Jared Weiner, Vice President, Weiner, Edrich, Brown Inc. 

5:50 Cocktail Reception in Exhibit Hall 

3:15 

Using Extension 

Teams to Build 

Capacity, Generate 

Integrated Insights 

and Drive Business 

Impact 

Jeffrey Mercer PhD, 

Director of Research, 

Microsoft 

Kumar Mehta, PhD CEO, 

Blueocean Market 

Intelligence 

4:05-4:25 

Check out a Demo 

During the Break! 

Demo Zone A 

Room: Canal A 

Brandtrust 

Oh Snap! What is 

an insight? How do 

you know when you 

catch one of those 

slippery little devils? 

Join Brandtrust as 

we briefl y share 

an exploration 

documenting your 

peers’ answers to 

insight questions that 

perplex even seasoned 

insights pros. What 

is an insight and how 

do you know when 

you’ve found it? The 

session includes a 

short research video 

and discussion of how 

true insight requires 

discernment and 

thinking differently. 

The first 200 people to visit Brandtrust in the Exhibit Hall at Booth #427 

during Tuesday night’s cocktail party will receive a free signed copy of How 

Does It Make You Feel? Why Emotion Wins The Battle of Brands written by 

Brandtrust CEO, Daryl Travis. 


WEDNESDAY, OCTOBER 23, 2013 


7:30 Morning Refreshments – Delta Lobby A 

8:15 Integrated Thinking: Behavioral Economics, Data Science & Anthropology 

Timothy de Waal Malefyt, PhD, Visiting Associate Professor, Center for Positive Marketing, Fordham University 

Catherine Havasi, Digital Intuition Group, MIT Media Lab 

Kathleen Vohs, Professor, Land O’ Lakes Professor of Excellence in Marketing, University of Minnesota 

Moderated by: Katy Mogal, Director, Market & Customer Experience Insights, Jawbone 


Your Hybrid 

Skill Set 



Big Data & 


Disruptive 


Methodologies 


& Futuring 


11:00 

Is There Safety in 

Numbers? 

Jeanine Bassett, VP 

Global Consumer Insights, 

General Mills 

11:00 

Becoming a Truly 

Global Insights Expert 

Kalindi Mehta, Associate 

Director, Insights, Colgate 

Palmolive 

11:00 

Upping Your Seat 

at the Table – 

Transforming Market 

Research into 

Business Insights 

Teams Through Big 

Data & Analytics 

Aaron Fetters, Director 

KNA Insights and 

Analytics Solutions Center, 

Kellogg’s 

11:00 

What Drives New Product 

Success at the First 

Moment of Truth? 

John J. Traynor, President 

& CEO and Eric Singler, 

Managing Director BVA, 

Global CEO In Vivo BVA, 

In Vivo BVA USA 

11:00 

Uncover Latent 

Best Practices 

Through Observation 

Techniques 

Tom Johnson, Director of 

Consumer Insights, Del 

Taco LLC 


11:45 

Evangelizing Insights – 

Amplifying the Insights 

Message Throughout 

Your Organization 

Dorothy White, Customer 

Strategy and Insights 

Team Leader and Leigh 

ODonnell, Shopper 

Insights, Mars Petcare 

US 

11:45 

Customer Rating 

and Reviews Site: An 

Upcoming Crisis of 

Confidence? 

David Ensing, Ph.D., VP, 

Voice of the Customer 

Integration, Maritz 

Research 

11:45 

Choosing the Right 

Course – Coping with 

“Consumer Logic” 

When Defining Your 

Product Road Map and 

Portfolio Strategy 

Julia Vaughan, 

Consumer Insights 

Manager, Logitech 

Joris Huisman, New 

Venture Director, SKIM 

11:45 

Uncovering Insights 

Through Trend Activation 

– Moving Beyond Nice to 

Know to Implementation 

Leah Newcomb, Lead Research 

Analyst, Altria Client Services 

11:45 

Procurement and 

Consumer Insights: 

Collaborating 

Together to Satisfy 

and Delight Our 

Consumers and 

Shareholders 

Karen Blackwell, Manager 

Supplier Diversity and 

Development and 

Jonathan Stine, Strategic 

Buyer of Marketing and 

Clinical Research, Nestle 

12:25 Lunch – Exhibit Hall 

12 




9:00 A Morning With Malcolm Gladwell 

9:45 A One on One With Malcolm Gladwell & Joan Lewis 

Led by Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble 

10:15 Networking Break & Book Signing with Malcolm Gladwell, Exhibit Hall 



Innovation 



11:00 

Where Have All the 

Good Ideas Gone? 

Steve Landis, Global Head, 

Innovation & Product 

Development, TNS 

Andy Smith, Director 

Consumer Insights, 

Disruptive and M&A, 

Hershey’s 

11:00 

The Golden Rules 

of Measuring 

CPG Advertising 

Performance 

Marc Ryan, Co-CEO, 

InsightExpress 

Phil Ripperger, VP Sales, 

New Media Solutions, IRI 

11:00 

Better Insight Better 

World 

Edward Martin, Director 

Mobile Marketing, The 

Hershey Company 

11:00 

Visualizing the Digital 

Path to Purchase: How 

Information Design 

Revealed the Keys 

to Successful Digital 

Merchandising for 

Movies & TV 

Laura Gross, VP, Global 

Consumer Insights & 

Strategy, Warner Bros. 

Home Entertainment 

Jason Kramer, Managing 

Director, Vital Findings 


11:45 

Safely Connected … 

How AT&T Is Using 

Consumer Insights to 

Help Seniors Age in 

Place 

Stefanie Elder, Lead 

Manager, Market Research 

and Competitive Analysis, 

AT&T Mobility 

11:45 

The Meaningful Brand 

Nigel Hollis, Chief Global 

Analyst, Millward Brown 

Brenda Armstead, VP 

Global Strategic Insights 

– Beauty, Johnson & 

Johnson 

Mike Quintana, Director 

Strategic Insights Global 

Brands, Frito Lay 

Ellen Zaleski, Director of 

Consumer Planning and 

Analytics, Diageo 

11:45 

Shifting to an 

Emotional Lens in the 

Drive – Thru 

Kristian Aloma, Senior 

Consultant, Tema Lead, 

Brandtrust 

Betsie Kasner, Senior 

Research Manager, Coca- 

Cola North America 

Knowledge & Insights 

11:45 

Creating an Audience 

Insights Driven TV 

Brand 

Robert Miner, President, 

Miner & Co 

Daniel Marcu, Vice 

President, Research, IFC 

12:25 Lunch – Exhibit Hall 




Your Hybrid 

Skill Set 



Big Data & 


Disruptive 


Methodologies 


& Futuring 


1:45 

A Beneficial Parasite: 

Learning to Survive 

and Thrive Under any 

Business Condition 

Mark Bequeaith, Director 

of Consumer Insights, 

Meredith Corporation 

1:45 

Building Effective 

Internal Client 

Relationships 

Dan Wallen, Market 

Research Manager, CUNA 

Mutual Group 

1:45 

Industrialization of 

Analytics 

Kyung Han, Head of 

Analytics Consulting, 

Genpact 

1:45 

Traditional Market 

Research and Big Data 

Integration: A Case Study 

in What Works and 

What Doesn’t 

Donald Hodson, Director, 

Market Research and 

Consumer Insights, AT&T 

Mobility 

Gregory Mishkin, Vice 

President, Research 

and Consulting, Market 

Strategies International 

1:45 

The Big Shift: 

How the World is 

Changing and What 

You Need To Do 

About it 

Christopher Gong, Senior 

Editor and Maggie Wooll 

Senior Editor and 

Chris Grames, Research 

Fellow, Deloitte Center 

for the Edge 


2:30 

The Corporate 

Researcher’s How-To 

Guide on Becoming an 

Insight-Based Strategy 

Consultant 

Jennifer Salkeld Nelson, 

Former Sr. Director, Global 

Strategic Insights, J&J 

Consumer Products 

2:30 

Please Attend Another 

Session in Another 

Track 

2:30 

Tying Survey Data to 

Revenue 

Amy Raihill, Insights 

Manager, Jiffy Lube/Shell 

Lubricants 

Tom H. C. Anderson, 

Managing Partner, 

OdinText, Anderson 

Analytics 

2:30 

CATI Reinvented: How 

Today’s Telephone Data 

Collection Connects with 

Today’s Target Populations 

Aren Sorensen, Associate Vice 

President, Client Services, The 

Americas, SSI 

2:30 

SOS Save our 

(Tracking) Studies 

John Bremer, Chief 

Research Offi cer and 

Mark Simon, Managing 

Director, Toluna North 

America 

3:10 Conference Concludes 

14 





Innovation 



1:45 

The Best In-Homes 

Start at Home: 

Expanding the Scope 

and Projectability of 

Ethnography 

Larry Rosinski, Market 

Research Director, Nissan 

1:45 

How “Franken-data” 

Conquers Hilton’s Big 

Data Challenges 

Christine Hight, 

Sr. Director Market 

Research, CRM and 

Customer Insights, 

Hilton Worldwide 

1:45 

Executing a Global 

Segmentation: 

The Challenges 

Experienced Providing 

a Global Perspective 

Joshua Johnson, Market 

Intelligence, Nissan 

1:45 

Lessons from United 

Way: Empowering 

55,000 Women 

Through Research 

Christine Tchoumba, VP 

of Strategic Accounts, 

iModerate 

Kristin Thomsen, Manger, 

Market Research and Julia 

Raether, Director of Market 

Research & Customer 

Insights, United Way 


2:30 

Getting to the Heart 

of the Matter: 

A Comprehensive, 

Multi-Layered 

Approach to Inspire 

and Support the 

Development of 

Innovative Retirement 

Communities 

Nancy Tegethoff Baker, 

VP of Market Intelligence, 

Sales & Information, 

Erickson Living 

2:30 

Consumers Speak: Are 

You Listening? Linking 

Satisfaction to Brand 

Perception & Loyalty 

Kimberly Kitchings, Vice 

President, Corporate 

Strategic Planning and 

Program Metrics, Cotton 

Incorporated 

2:30 

I Owe, I Owe, So Off 

to Work I Go: How 

Life Stages Influence 

Attitudes Toward Debt 

Michael J Lewis, SVP, 

Bank of America 

2:30 

Converting Insights 

Into Action – Tips, 

Tricks and Strategies 

for Impact 

Kate Pomeroy, VP, 

Consumer Insights 

Planning and Research, 

Pernod Ricard USA 

3:10 Conference Concludes 


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EXHIBITOR BOOTHS 

COMPANY BOOTH COMPANY BOOTH 

20|20 Research 406 

Accelerant Research 433 

Affectiva 107 

Affi nnova 207 

AIP 409 

Analytics Quotient 330 

Bellomy Research 401 

Blueocean 417 

BOOKSTORE 127 

Burke 316 

BuzzBack 112 

C&C Market Research 403 

C+R Research 410 

Center for Strategy Research 321 

CFI Group 122 

Chadwick Martin Bailey 312 

CMI 212 

Confi rmit 326 

Connexion Research 407 

Consensus Point 420 

Crimson Hexagon 319 

Critical Mix 203 

Decipher 404 

Directions Research 405 

E-Tabs 218 

Fieldwork 311 

Focus Coast to Coast 106 

Forbes Consulting 325 

Fuld & Company 119 

Genpact 230 

GfK 201 

GMI 114 

GMO Research 102 

Gongos Research 108 

Google 400 

Hall & Partners 419 

iModerate 317 

In Vivo BVA 421 

InContext Solutions 124 

InsightExpress 216 

Intengo 322 

iTracks 104 

KL Communications 217 

Lieberman Research Worldwide 208 

Locately 408 

M/A/R/C Research 416 

Maritz Research 302 

Market Strategies International 110 

MarketTools 126 

Megaputer 227 

MFour Mobile Research 426 

Millward Brown 320 

Marketing Systems Group 411 

Olinger Group 318 

ORC International 425 

Paradigm Sample 220 

Phoenix Marketing International 120 

Precision Opinion 121 

QualQuant Signals 329 

Qualtrics 117 

Questback 221 

Quester 204 

RealityCheck 327 

Research Now 202 

Research Panel Asia 226 

Russell Research 222 

Schlesinger Associates 210 

SEEK 304 

Sentient Decision Science 429 

SKIM Analytics 215 

Smarty Pants 229 

SoapBox Sample 309 

SSI 209 

Sticky 109 

SurveyGizmo 116 

SurveyWriter 415 

Thoroughbred Research 315 

TNS 308 

Tobii Technology 412 

Toluna 301 

uSamp 101 

VeraQuest 225 

Vision Critical 414 

VisionsLive 231 

Ypulse 105 

POPUP SHOPS 

Dapresy 219 

Datamatics 328 

Focalytic 418 

Infoscout 228 

in4mation insights 428 

Ipsos SMX 328 

Management Science Associates 232 

Neurospire, Inc. 219 

Offi ceReports 118 

Sample Solutions 428 

Studiocode 333 

The Garage Group 418 

TrueSample 333 

VoiceBase 228 

Voxco 118 

18 


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20 


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Sponsors (cont.) 

Media Partners 

HUB 

The 

M A GAZIN E 


2013 TMRE Exhibitor Directory Alphabetic Index 

Accelerant Research 

BlogNog 

1242 Mann Drive, Suite 100 

Matthews NC 28105 

Ph. 704-206-8501 

paulr@accelerantresearch.com 

www.accelerantresearch.com 

Accelerant Research is a full-service marketing research and consulting firm 

located in Charlotte, NC. Our mission is to help companies grow their brands 

and strengthen customer ties, faster. In partnering with Accelerant Research our 

clients will experience - every day, on every project - a level of client service 

and analytic insight we believe is not offered by other suppliers. Each project is 

led by a principal of the firm, and every project employs a team-based approach 

to serve our clients best. 

(Visit booth 433) 

Added Value 

3400 Cahuenga Blvd. West 

Los Angeles CA 90068 

Ph. 323-436-6600 

avus-info@added-value.com 

www.added-value.com 

Added Value is a brand development and marketing insight consultancy, 

helping clients answer their central marketing questions about brand, market, 

innovation and communications. Many clients are Fortune 500 companies, 

such as AT&T, Microsoft, Ford, HSBC, Allianz and P&G, but we work with 

start-ups and challenger brands too. Added Value teams work out of 23 

offices in 14 countries, and bring an eclectic mix of skills to bear on clients’ 

challenges; marketers, brand managers, qualitative and quantitative researchers, 

semioticians, ethnographers and cultural insight specialists. Added Value is the 

largest consultancy within WPP’s Kantar division, a wholly-owned subsidiary 

of WPP plc. 

Affectiva, Inc 

411 Waverley Oaks Road, Suite 329 

Waltham MA 02452-8420 

Ph. 888-220-3944 or 781-996-3037 

info@affectiva.com 

www.affdex.com 

Affectiva is a global leader and industry expert in emotion measurement 

technology. Through Affdex Facial Coding software, Affectiva delivers 

automated, cost-effective, and scalable emotion analytics to Fortune 500 

companies and leading market research agencies. Based on the world’s 

largest repository of naturally occurring emotional response, their technology 

has become the standard for real-world accuracy and relevance in emotion 

analytics. 


Affinnova 

265 Winter St. 

Waltham MA 02451 

Ph. 781-464-4700 

info@affinnova.com 

www.affinnova.com 

Affinnova is revolutionizing how the world innovates. The company’s software 

and services enable marketers to develop better performing products, ads 

and designs. Affinnova’s patented evolutionary algorithm reliably identifies the 

concepts with the greatest market potential from an unprecedented range of 

options. Global Fortune 500 companies depend on Affinnova to deliver higher 

success rates, bigger businesses and accelerated launch timing. 


AIP Corporation 

MO Building 5F 

3-14-15 Higashi Shibuya-ku 

Tokyo 150-0011 

Japan 

Ph. 81-3-5464-8052 

aip-sales@aip-global.com 

www.aip-global.com/EN/ 

AIP - the Tokyo-based provider of proprietary online panels - covers 12 Asian 

markets; Japan, China, Korea, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, 

Indonesia, Vietnam, India and the Philippines. Our panels cover consumer, IT/ 

DM, B2B, automotive, travelers, patients, physicians and more. We also have a 

twice-monthly omnibus we run across the 12 markets of our online panels. We 

build custom communities, facilitate IHUTs and online FGs. Working with offline 

partners, we can execute hybrid, mixed data collection methodologies (qual/ 

quant, online/offline). Through our extensive international partnerships, we are 

able to offer one-stop-shop global coverage. AIP maintains fully-staffed offices in 

Tokyo, Hong Kong, London, New Delhi, New York, Seoul, Shanghai and Singapore. 


Analytics Quotient 

3355 Lenox Road N.E., Suite 750 

Atlanta GA 30326 

Ph. 415-580-2746 

connect@aqinsights.com 

www.aqinsights.com/ 

Analytics Quotient (AQ), is a young dynamic knowledge cooperative which 

leverages analytics to translate data into profitable marketing insights. Fortune 

500 corporations work with us for our storytelling ability, or the ability to answer 

questions which the business wants to understand. We do this by immersing 

ourselves in the client business, synergizing the disciplines of statistics, data 

art and technology to unravel the story behind the numbers. Our services span 

across business consulting, analytical tools and dashboards, statistical modeling, 

CRM analytics, social media intelligence and data visualization. 


Bellomy Research, Inc. 

175 Sunnynoll Court 

Winston-Salem NC 27106 

Ph. 800-443-7344 or 336-721-1140 

gkelley@bellomyresearch.com 

www.bellomyresearch.com 

Full-service firm with 35 years of experience. Researchers skilled in qualitative 

and quantitative design, execution and analysis. Bellomy gets to the heart of 

understanding consumers, shoppers, concept/product development, customer 

segmentation, satisfaction/loyalty and user experience through custom-designed 

surveys, observational research, shop-alongs, social media and communities/ 

panels. 


blueocean market intelligence 

4835 E. Cactus Road, Suite 300 

Scottsdale AZ 85254 

Ph. 602-441-2474 

info@blueoceanmi.com 

www.blueoceanmi.com 

blueocean market intelligence is a next-generation services organization with a 

deep focus on data analytics, social intelligence, market intelligence and digital 

analytics, all uniquely delivered under one roof by 650-plus professionals. Our 

360 Discovery process ensures the comprehensive utilization of all available 

structured and unstructured data sources, enabling us to bring the best to bear 

against each project. By combining the talent, speed and cost benefit of a flat 

world, along with our scalable delivery model, we are able to achieve a more 

nuanced and comprehensive understanding of the market at the delivery speed 

and price advantage that today’s business climate demands. 


Brandtrust, Inc. 

875 N. Michigan Ave., Suite 2945 

Chicago IL 60611 

Ph. 312-440-1833 

info@brandtrust.com 

www.brandtrust.com 

A leader in breakthrough social science-grounded emotional and ethnographic 

research methods, Brandtrust is a highly-regarded market research and strategic 

planning firm. For nearly two decades, Brandtrust has been a trusted advisor 

for some of the world’s biggest brands and organizations, helping them to 

drive their business performance by identifying the often elusive and unspoken 

needs of their customers, leading to the creation of more emotionally-engaged 

employees, brands and marketplace experiences and ultimately to happier, more 

loyal customers. 

Burke, Incorporated 

500 West 7th St. 

Cincinnati OH 45203 

Ph. 800-688-2674 or 513-241-5663 

info@burke.com 

www.burke.com 

Burke capitalizes on its state-of-the-art research execution, advanced analytical 

techniques and leading-edge technology to provide decision-support solutions 

to companies across all major industry sectors. Burke is also the industry 

leader in marketing research and consumer insights education through the 

Burke Institute. Burke’s reputation derives from expertise in defining problems, 

developing research designs, executing complex quantitative and qualitative 

studies, analyzing data and interpreting results to enable clients to make the 

most informed decisions possible. Burke has expertise in a broad range of 

industries, both domestic and international, and across many data collection 

methods, including online and mobile. All of Burke’s core competencies are 

supported by an active commitment to internal research and development 

programs. Burke’s primary areas of focus include brand assessment; product/ 

service development; customer loyalty; employee engagement; linking data 

sources; market segmentation; shopper research and research education. As 

further evidence of Burke’s outstanding quality in marketing research, Burke has 

attained ISO 20252 certification. 


BuzzBack Market Research 

25 W. 45th St., Suite 202 

New York NY 10036 

Ph. 646-519-8010 

info@buzzback.com 

www.buzzback.com 

Since 2000, BuzzBack has pioneered online research techniques that provide 

richer understanding, depth and emotional insights. We help today’s leading and 

emerging brands successfully connect to consumers and optimize concepts and 

new product ideas in more than 40 markets around the world. 


C&C Market Research, Inc. 

1200 S. Waldron Rd., #138 

Fort Smith AR 72903 

Ph. 479-785-5637 

corp@ccmarketresearch.com 

www.ccmarketresearch.com 

C&C Market Research is up to date with the latest technology in data collection 

and data processing. We bring over 20 years of marketing research experience 

to your service. All of our 48 offices utilize broadband connections with at least 

six computers ready for your study. We also have over 100 nationwide networked 

facilities to assist you. All C&C personnel are thoroughly trained on proper data 

and study handling for computer studies. 


22 | Compiled from the Quirk’s Researcher SourceBook ® – Now an app! www.TheMarketResearchEvent.com

C+R Research Services, Inc. 

500 N. Michigan Ave. Suite 1100 


Ph. 312-828-9200 

info@crresearch.com 

crresearch.com 

At C+R Research, an established consumer insights firm built on creative minds 

and experienced talent, we have a knack for designing innovative and effective 

quantitative and qualitative methods. Our goal is to capture the nature of 

consumers and their brand stories through online and traditional approaches. A 

blend of inspired design thinking, curiosity, common sense and technology is our 

success formula to give our clients what they expect from a research partner - 

relevant insights and clearer, more honest results that lead to smarter business 

decisions and more meaningful products and experiences for their consumers. 

And, we top it off with deep expertise in youth, parents, Latinos and shoppers. 


Clear Voice Research.com, LLC 

1675 Larimer St., Suite 640 

Denver CO 80202 

Ph. 303-895-3613 

sales@clearvoiceresearch.com 

www.clearvoiceresearch.com 

At Clear Voice Research we’re committed to providing the highest quality online 

sample and client service in the industry. Every minute of our business day 

is dedicated to helping our clients reach their objectives and ensuring their 

complete satisfaction. Clear Voice was built from the ground up with this single 

goal in mind. Our panelists are profiled with up to 250 data points and are well 

compensated for every survey they participate in. The result? We average 20% 

response to our survey invitations, which allows us to field even your lowestincidence 

project in a very short amount of time. Plus, our team is empowered 

with one of the most sophisticated project management systems in the industry. 

Consensus Point 

209 10th Ave South, Suite 112 

Nashville TN 37203 

Ph. 615-260-6616 or 615-973-2004 

henry@consensuspoint.com 

www.consensuspoint.com 

Consensus Point brings gamification and proven prediction market research 

solutions to provide true insight for smart research. With a fraction of the 

respondents of traditional methods, we deliver speed and precision to improve 

the value of communities and produce reliable outcomes for ad and message 

testing, narrowing the new product development funnel, and forecasting. 

Consensus Point serves the world’s leading brands. 


Alphabetic Index 

The Center for Strategy Research, Inc. 

101 Federal St., Suite 1900 

Boston MA 02110 

Ph. 617-451-9500 

csrinfo@csr-bos.com 

www.csr-bos.com 

Center for Strategy Research, Inc. (CSR) is a full-service market research firm, 

actively serving a wide range of industries for over 30 years. We help our clients 

obtain better results and more reliable insights from their research efforts. In 

addition, we offer a unique qualitative-into-quantitative methodology that obtains 

a deeper understanding of why people think and act the way they do. This 

allows us to combine the richness of qualitative feedback with statistics resulting 

from quantitative data, producing insightful, actionable results. Experienced 

with both B-to-B and B-to-C audiences, we are especially effective at engaging 

high-value, hard-to-reach individuals such as senior corporate decision-makers, 

distributors, and affluent consumers. 


CMI 

2299 Perimeter Park Drive 

Atlanta GA 30341 

Ph. 678-805-4000 or 888-311-0936 

AWells@cmiresearch.com 

www.cmiresearch.com 

CMI delivers relevant research to advance business solutions. Founded in 

1989, CMI is a full-service custom marketing research firm with B2B and B2C 

clients spanning a variety of industries. Offerings include quantitative research, 

advanced analytics, qualitative methods including ethnography, and an interactive 

information platform (WINSM). 


Crimson Hexagon 

155 Seaport Boulevard, Third Floor 


Ph. 617-547-1072 

info@crimsonhexagon.com 

www.crimsonhexagon.com 

Crimson Hexagon is the leading provider of analysis software that delivers 

business intelligence from big data sources like social media and other data 

types for global corporations. Powered by patented technology developed at 

Harvard University’s Institute for Quantitative Social Science, the Crimson 

Hexagon ForSight platform delivers the industry’s most comprehensive big data 

analysis capabilities for a variety of large-scale data sources. Clients include 

leading global organizations such as: CBS Films, Microsoft, Paramount Pictures, 

Simon & Schuster, Starbucks, Twitter, The United Nations, and many more. 


CFI Group 

Claes Fornell International 

625 Avis Drive 

Ann Arbor MI 48108 

Ph. 734-930-9090 

ckelly@cfigroup.com 

www.cfigroup.com 

CFI Group is a global leader in Customer Experience Management (CEM) 

solutions. Founded in 1988, CFI Group provides a technology platform and 

services that leverage the science of the American Customer Satisfaction Index 

(ACSI). This platform allows organizations to measure key satisfaction drivers 

across multiple channels, predict future behavior and increase the value of 

customer relationships, thereby improving financial performance. 


Chadwick Martin Bailey, Inc. 

179 South St. 


Ph. 617-350-8922 

jkurd@cmbinfo.com 

www.ChadwickMartinBailey.com 

Chadwick Martin Bailey is a Honomichl Top 50 market research firm that works 

with many of the most successful companies and best-known brands in the 

world to help them acquire, maintain and grow their customer base. Founded 

in 1984 by John Martin and Anne Bailey Berman, the company has corporate 

headquarters in Boston, serving clients in more than 30 countries around 

the globe. Chadwick Martin Bailey focuses on using leading-edge research 

techniques to collect and translate the data into simple, business decisionfocused 

deliverables. 


Confirmit 

330 Seventh Avenue, 3rd Floor 


Ph. 212-660-1800 

info@confirmit.com 

www.confirmit.com 

Confirmit provides the world’s leading SaaS software enabling organizations to 

conduct Customer feedback, employee feedback, and market research programs. 

Our customers are Global 5000 companies and market research agencies 

worldwide, who rely on our range of products for feedback/data collection, 

panel management, data processing, analysis, and reporting. Customers include 

British Airways, Countrywide Financial, Credit Suisse, Dow Chemical, Experian, 

GlaxoSmithKline, Intrawest, Ipsos, Nielsen, Safeco Insurance, Statoil Hydro, 

Symantec, and Virgin Media. 


ConneXion Research 

5433 Westheimer Rd., Suite 870 

Houston TX 77056 

Ph. 281-815-4940 

info@connexionresearch.com 

www.connexionresearch.com 

ConneXion Research is a full-service research company that provides all research 

services required to conduct consumer and market research studies. But, you have 

the choice to only choose the services you need to execute your project flawlessly. 

Our services are available in major U.S. and international markets to help service 

your needs by region, demographics, etc. We believe in using both traditional and 

technologically advanced methodologies to obtain “real” consumer and market 

insights. We also believe in providing insightful research with outside-the-box 

solutions. Overall, our “perfect” mix experience in advertising, marketing, strategy 

and research makes us a perfect research partner for your projects. 


Critical Mix 

264 Riverside Ave. 

Westport CT 06880 

Ph. 203-635-0260 or 800-651-8240 

simplify@criticalmix.com 

www.criticalmix.com 

Critical Mix provides easy access to high-quality global samples, survey 

programming and data visualization services for market research and consulting 

firms. Driven by a passion for simplifying data collection, the team at Critical 

Mix is personally invested in giving clients the ultimate customer service 

experience. Every project, no matter the size or type, is supported by a team 

of always-available, experienced market research practitioners who anticipate 

your needs and provide thoughtful customer care. Service options include a 

complete spectrum of high-quality data collection tools ranging from sample 

sources, survey programming and fielding, to report automation and data 

dashboards. The company is the united entity of reInvention, Authentic Response 

and Critical Mix. 


Dapresy NA 

155 Fleet Street 

Portsmouth NH 03801 

Ph. 603-828-5620 

sales@dapresy.com 

www.dapresy.com 

Dapresy specializes in providing a business intelligence market research tool 

specifically designed for professional market researchers who want to analyze, 

present and distribute dynamic results from their research studies. Founded 

in Sweden in 1999, Dapresy soon became the leader in dashboard and online 

reporting of data from customer experience programs, employee 360-degree 

research, brand tracking studies, mystery shopping and ad-hoc projects. Our 

flagship product, Dapresy Pro, creates Web-based portals for dynamic online 

presentation and report downloads, promptly delivering clear actionable results 

from survey data and other business data coming from markets, users and 

customers. 


2013 TMRE Exhibitor Directory 

www.quirks.com Compiled from the Quirk’s Researcher SourceBook ® – Now an app! 23


Datamatics Global Services, Inc. 

31572 Industrial Road Suite 400 

Livonia MI 48150 

Ph. 734-525-4400 

tom_thompson@datamaticstech.com 

Datamatics Research & Analytics division offers a smart blend of technology 

and market research offerings which are aligned with the unique needs of 

the research industry. This division is a specialist provider of end-to-end 

data management solutions spanning across process and operations that 

are outsourced in the market research projects. Datamatics next-generation 

solutions are powered by decades of innovative thinking, multilingual and 

geography specific solutions, consulting and strategic thinking that help you 

deliver speedy insights. The proof of our promise: eight of the world’s 10 largest 

MR agencies are benefiting from the MR + Technology advantage. 


Decipher 

7 River Park Place East, Suite 110 

Fresno CA 93720 

Ph. 559-436-6940 

info@decipherinc.com 

www.decipherinc.com 

A marketing research services provider, Decipher specializes in online survey 

programming, sampling, data collection and data reporting. Utilizing proprietary 

Web-based applications, Decipher integrates state-of-the-art technology with 

traditional research techniques. Decipher is all about uncovering opportunities 

in whatever territory is explored with clients. As a true partner, Decipher isn’t 

interested in just data but also about what that data represents for each client. 

The company focuses on technology and research systems that bring data to 

life and in doing so, helps reveal how even seemingly small discoveries can yield 

meaningful insights. 


DIG Insights 

46 Hayden Street, Suite 400 

Toronto ON M4Y 1V8 

Canada 

Ph. 647-983-5026 

info@diginsights.com 

www.diginsights.com 

In a world where the pace of change is ever increasing, clients have new 

research questions that require new answers. DIG Insights believes that 

quantitative market research should (1) inspire bold new thinking; (2) 

accurately predict choices, not just compare ideas against normative 

databases; and (3) leverage the potential of new technology, embracing 

new opportunities for insight. Our methodologies strive to reflect how 

decisions are made in the real world, incorporating context and trade-offs. 

Our team of senior researchers brings decades of practical experience, 

having worked on all sides of the table (supplier, client and end-user). 

Directions Research, Inc. 

401 E. Court St., Suite 200 


Ph. 513-651-2990 

info@directionsresearch.com 

www.directionsresearch.com 

Directions Research Inc. is a privately held company with ownership is in the 

hands of 26 members of its senior staff. The company supports all industry 

sectors but has a concentration in the areas of packaged goods, restaurants, 

retail, financial services, technology, consumer health and pharmaceuticals. 

The firm offers business-to-consumer and business-to-business services 

internationally, surveying consumers, professionals, restaurant employees, 

medical staff and other difficult-to-reach audiences around the globe using a 

broad selection of data collection methods. Celebrating its 25-year history as 

a privately held firm with staff experience levels that far exceed the industry 

average, it has built its reputation on providing fast, cost effective tactical and 

strategic marketing and business insights. Directions Research does not employ 

“branded” products or “black-box” solutions, but it does have a unique mix of 

innovative and proven approaches which are completely customized to its clients’ 

research challenges. The firm helps clients answer difficult questions every day 

in all areas of their business, but the firm’s core competencies include: concept 

and product testing with success modeling; attitude, trial and usage; brand 

and product quality tracking; product, package and pricing optimization; retail 

messaging and positioning; market attitude, positioning and segmentation; brand 

equity and customer loyalty; complex experimental design and analysis; custom 

database development and volume forecasting. 


E-Tabs 

348 Route 9, Suite E 

Manalapan NJ 07726 

Ph. 630-879-8227 or 888-823-8227 

info@e-tabs.com 

www.e-tabs.com 

Data Visualization/Online Dashboards/Charting and Automated Reporting/Data 

Verification. E-Tabs has been providing leading data visualization and reporting 

solutions to the market research industry for over 20 years. From offices in the 

U.K., U.S. and Asia-Pacific we help businesses all over the globe boost their 

productivity by making the process of producing their reports and visualisations 

quick, simple and cost effective. 


Fieldwork Network 

111 E. Wacker Dr., Suite 220 


Ph. 800-TO-FIELD or 312-285-2035 

info@network.fieldwork.com 

www.fieldwork.com 

The Fieldwork Network is your true, one-call link to qualitative and quantitative 

project management across the U.S., Europe and the Pacific Rim - a single 

contact that means time-saving convenience, simplicity, seamless continuity 

and exceptional value. The Fieldwork Network has established alliances with 

the most-respected providers in the industry, which, combined with our 16 

top-quality Fieldwork facilities, allows us to offer an unparalleled service in the 

industry. Fieldwork Network offers a full-time, professional staff dedicated solely 

to fielding and managing multi-city projects. Whether you want to work with a 

single company or several, one call to the Fieldwork Network is all it takes. 


Focalytic 

6975 Union Park Center, Suite 150 

Salt Lake City UT 84047 

Ph. 800-678-3748 or 801-569-0107 

info@Focalytic.com 

www.focalytic.com 

Focalytic is a market research and intelligence company that uses social media 

research, text analysis and dashboards to provide conversation-based business 

solutions. Focalytic is made up of experienced market researchers, text and 

research analysts and Web gurus who gather, collect, measure and analyze 

online, social media and unstructured text data in all forms with the aim of 

evaluating the conversation and consulting and assisting in answering business 

questions, providing insights and identifying areas of opportunity and risk. We 

provide focused insights from a world of conversations. 


Focus Coast to Coast, Inc. 

Headquarters 

13747 Montfort Dr., Suite 117 

Dallas TX 75240 

Ph. 800-935-6561 

answers@focuscoasttocoast.com 

www.focuscoasttocoast.com 

More than just focus groups, Focus Coast to Coast is an alliance of 

independently-owned and -operated marketing research centers nationwide and 

worldwide. One call can book your project in over 30 markets in “Top Rated,” 

large room facilities. Discounts apply for multiple markets booked. Friendly and 

professional staff with years of experience stand ready to make your toughest 

projects seem like a dream. Our recruiting quality is unsurpassed and we can 

successfully recruit any and all audience targets. Let us know if you need 

additional services including moderating, report writing, etc. One call does it all. 

Just call 800-935-6561 and let us prove it to you. 


Forbes Consulting Group, Inc. 

24 Hartwell Ave., 3rd Floor 

Lexington MA 02421 

Ph. 781-863-5000 

info@forbesconsulting.com 

www.forbesconsulting.com 

The Forbes Consulting Group is dedicated to providing clients with a superior 

level of psychological insight into their customers, recognizing that truly 

understanding a customer’s deepest needs and wants is key to thrilling that 

customer. Our contribution to your business knowledge base can span the 

range from a broad understanding of marketplace dynamics and identification 

of business opportunities, to developing product concepts, positionings and 

communications for realizing those opportunities, to monitoring the success 

of these initiatives in the marketplace. Forbes delivers business value through 

custom proprietary projects and on-site, fact-based business strategy 

consultation. With our new MindSight ® Technology, we leverage neuroscience 

to deliver authentic insights about the specific emotions that motivate your 

consumer in the real world. Our MindSight ® technique is easy to implement - 

affordable, fast and globally scalable. And now MindSight ® can be deployed on 

mobile phones for emotional insight in the moment of market opportunity. 



Fuld & Company, Inc. 

25 First Street, Suite 301 

Cambridge MA 02141 

Ph. 617-395-1930 

info@fuld.com 

www.fuld.com 

As the global leader in competitive intelligence (CI), Fuld & Company specializes 

in delivering customized primary research and analysis to more than half the 

U.S. Fortune 500 and numerous international clients. Fuld’s services help clients 

develop their competitive intelligence programs through monitoring, training, war 

games and strategy workshops and mentoring support. These offerings enable 

clients to thoroughly understand competitive situations, anticipate competitor 

actions, evaluate strategy, and make critical go-to-market decisions. The 

approach is flexible and designed to meet the unique needs of each client. 


The Garage Group 

700 West Pete Rose Way, Suite 450 


Ph. 513-943-9700 

info@thegaragegroup.com 

www.thegaragegroup.com 

Entrepreneurship isn’t just for startups. We’re a new kind of strategy firm with a 

smarter approach to research, ideation and idea development. We help marketleading 

companies and brands take fast, smart and scrappy approaches to 

discovering opportunities; and to iteratively build holistic initiative prototypes for 

truly new products, services and commercial innovations. 


GMI (Global Market Insite, Inc.) 

1100 112th Ave. N.E., Suite 200 

Bellevue WA 98004 

Ph. 866-5-ASK GMI or 206-315-9300 

info@gmi-mr.com 

www.gmi-mr.com 

GMI empowers insights. Quality-seeking researchers, marketers and brands 

choose GMI as their trusted global partner for digital data collection. Our 

innovative technology, proven sampling methodologies and operational 

excellence facilitate a deep understanding of consumer opinions and behavior. 

From intelligent sampling to award-winning survey engagement to sample 

management and custom reporting, GMI adds value at every stage of the 

research process. GMI delivers access to online research respondents with 

unparalleled quality, capacity and targeting for every budget. Our solutions 

include GMI Interactive, innovative online survey design to engage respondents 

and provide more insightful data, GMI Mainstream, which accesses high-quality, 

representative respondents in real-time; GlobalTestMarket and MySurvey online 

research panels, which have millions of deeply profiled double opt-in panelists 

across 40 proprietary panels throughout the Americas, Europe, the Middle East 

and Asia Pacific; and GMI Pinnacle, which creates balanced datasets while 

eliminating respondent source biases. These, along with a full suite of data 

collection services including specialty panels, custom panels and communities, 

mobile surveys and observed digital behavior and ad tracking, provide the 

industry’s most complete and highest-quality portfolio for conducting online 

research. Founded in 1999 with global headquarters in Bellevue, Washington, 

GMI has operations throughout America, Europe and Asia Pacific and serves 

some 4,000 customers in more than 70 countries. GMI is part of Lightspeed 

Research, the leading provider of technology-enabled solutions and online 

respondents for global market research. For more information visit www.gmi-mr.com. 


Gongos Research 

2365 Pontiac Road 

Auburn Hills MI 48326 

Ph. 248-239-2300 

impact@gongos.com 

www.gongos.com 

Gongos’ approach to consumer intelligence supports decision-making for 

Global 1000 companies. Fusing technology with custom research and insights 

curation, Gongos offers clients multiple levels of engagement to address their 

ongoing business challenges. Its newly launched data integration practice, 

O2 Integrated, harmonizes enterprise and research knowledge through 

consultative retainerships. Serving the consumer products, retail, financial 

services, transportation and technology spaces, Gongos combines innovative 

and foundational approaches to primary research and market intelligence. The 

company thrives on developing techniques to shape purposeful stories that can 

be readily socialized within client organizations. Gongos’ innovation strategy 

focuses on identifying and addressing industry paradigm shifts. As a leader 

in online research communities, Gongos continues to actualize their untapped 

potential through its i°Communities ® and metaCommunities ® platforms. The 

company’s immersive approach was further solidified with the launch of the 

i°Communities mobile app for iOS and Android. Gongos is also pioneering 

practices in modular mobile survey design and smartphone-enabled ethnography 

through SmartFly , and has tested the effect mobile engagement has on 

consumer authenticity. Its digital methods team ensures that these and other 

advanced approaches uncover deeper insights, while maintaining methodological 

integrity. The company’s primary research division, Gongos Research, partners 

with corporate research and insights teams on initiatives spanning the entire 

product and marketing life cycle. Focuses include concept and product 

development, voice of the customer, price/feature optimization, emotional 

connections, shopper immersion, positioning and segmentation. Its holistic 

approaches incorporate both qualitative and quantitative techniques. 



Genpact 

Genpact International Inc. 

42 Old Ridgebury Road 

Danbury CT 06810 

Ph. 646-435-0030 

neelesh.sali@genpact.com 

www.genpact.com 

Genpact is a global leader in business process and technology management. We 

offer in-depth operational expertise and technology infrastructure that quickly 

scales to meet growing market demands. This, coupled with our best-in-class 

customer relationship management capabilities, increases customer retention 

and enables higher revenues per card holder. Learn more at: www.genpact.com/ 

financial-technology 


GMO Japan Market Intelligence (JMI) 

Cerulean Tower 

Sakuragaoka-cho 26-1 

Shibuya-Ku, Tokyo 105-8512 

Japan 

Ph. 81-3-5784-1100 

info@jmintelligence.co.jp 

www.gmo-jmi.jp 

GMO Research is a research solution platform provider in Asia. Utilizing our 

proprietary technology, we have created a research solution platform consisting 

of a network of panels across Asia. Combining the best panels in Asia with our 

proprietary platform, GMO Research is your one stop solution to sampling in 

Asia. We provide multiple solutions such as online panels, social research, mobile 

research, MROC, eye tracking, and more. 


Google Consumer Surveys 

345 Spear St. Fl4 

San Francisco CA 94105 

mcurrie@google.com 

www.google.com/insights/consumersurveys 

Google Consumer Surveys is a market research tool that allows you to easily 

create online surveys in order to help make more informed business decisions. 

Users complete survey questions in order to access high-quality content around 

the Web and publishers get paid as their users answer. Google automatically 

aggregates and analyzes responses, providing the data back to you through a 

simple online interface. 


GfK 

200 Liberty Street 


Ph. 212-240-5300 

us@gfk.com 

www.gfk.com/us 

GfK is one of the world’s leading market research companies, with more than 

13,000 experts working to discover new insights into the way people live, think 

and shop, in over 100 countries, every day. In the U.S. and Canada, we offer 

access to several of the world’s largest databases combined with a full range 

of custom and ad hoc research services. With the acquisition of Knowledge 

Networks and User Centric in 2012, GfK obtained consumer, Hispanic, physician 

and loyalty card panels, as well as user experience research and design 

expertise. These resources are used to deliver proven solutions developed from 

a 360-degree view of our clients’ markets and tailored to the new realities of 

the digital age. 


Hall & Partners USA, Inc. 

711 3rd Ave., 19th Floor 


Ph. 212-925-7844 

newyork@hallandpartners.com 

www.hallandpartners.com 

Our qualitative and quantitative approach to strategy development focuses your 

long-term ambitions by analyzing cultural and category trends, capturing brand 

essence and truths and delivering effective segmentation. Then, when it’s time 

to express your platform to the wider world, we uncover the beliefs, values, 

language and tone that will help bring it all to life. 





Hub Entertainment Research 

One Middle Street, Suite 220 


Ph. 603-661-0068 

jong@hubresearchllc.com 

www.hubresearchllc.com 

Industries like television, gaming, movies, and sports have always been exciting 

because they connect directly to what people feel passionate about. And in 

recent years, the level of adrenaline has spiked. At Hub, we have deep expertise 

in individual categories like TV, movies, videogames, and sports. But we also 

know how these interests coexist and compete among today’s consumers. We 

help our clients identify risks, prioritize opportunities, and find the shortest path 

to success in this new environment. 

Ideas To Go, Inc. 

1 Main St. S.E. 5th Floor 

Minneapolis MN 55414 

Ph. 612-331-1570 

tina.vatrano@ideastogo.com 

www.ideastogo.com 

Go from creative chaos to strategic momentum. That’s the result of partnering 

with Ideas To Go - where clients co-create concepts and solutions with the 

creative voice of their customers - and receive strategic and actionable 

results. Since 1979, our facilitators have become the experts in the fuzzy front 

end, developing the processes necessary to make risky, uncomfortable and 

unconventional possibilities possible for new products, positioning, promotions 

- and even undiscovered areas of opportunity. Our commitment to client 

success is what drives us - and our passion for innovation is why Fortune 500 

companies, including one-third of the Fortune 100, come to us again and again. 

iModerate Research Technologies 

720 S. Colorado Blvd., Suite 500 N. 

Denver CO 80246 

Ph. 303-333-7880 

info@imoderate.com 

www.imoderate.com 

At iModerate we conduct a unique type of qualitative market research: one 

that’s based on online one-on-one conversations and an in-depth understanding 

of how consumers think and behave. Unlike other methods, ours allows us 

to engage with consumers individually, in real time, creating the perfect 

environment for unveiling honest, spontaneous responses. In the end, we find 

out what really matters to consumers and discover the most meaningful insights 

for our clients. 


In Vivo BVA 

900 Broadway, Suite 1002 


Ph. 646-710-3112 

john.traynor@invivo-bva.com 

www.invivo-bva.com 

In Vivo BVA is a full service marketing research agency, providing a wide 

range of capabilities to help clients develop, optimize and validate a variety of 

in-store variables such as packaging, merchandising and in-store promotion. A 

pioneer in behavioral research since 1989, In Vivo utilizes a global network of 

proprietary ShopperLabs ® that immerse respondents in a realistic store setting, 

documenting their natural shopping behavior. This retail research environment 

spans nearly 3,500 sq.ft. and includes shelves, refrigerators, freezers and 

displays shoppers would find in their neighborhood stores. Utilizing innovative 

technology (static eye tracking, mobile eye tracking, neuroscience), within a 

realistic environment, In Vivo BVA can provide a compete understanding of your 

designs in store performance, including a validated volumetric forecast to help 

clients succeed at retail. Please visit our web site for more information on how 

In Vivo BVA can help you succeed at retail. 


InContext Solutions 

300 West Adams St., Suite 600 


Ph. 312-462-4198 

info@inContextsolutions.com 

www.incontextsolutions.com 

inContext Solutions has created a highly realistic, 3-D, Web-enabled virtual store. 

Their platform enables consumer package goods companies and retailers to 

better understand customers at the point of sale, creating cost effective ways to 

test their marketing activities and increase retail sales. 


InfoScout, Inc. 

San Francisco CA 

Ph. 479.936.4554 

info@infoscoutinc.com 

www.infoscoutinc.com/ 

Founded in late 2011 and based in San Francisco, InfoScout makes brands better 

marketers by providing the industry›s richest and most actionable source of 

household purchase information by item across all retailers. We are passionate 

about the opportunity to leverage mobile technology to capture purchase 

behavior in the offline world. Our mobile apps reward users to capture their 

receipts in a fun, rewarding, and engaging experience. Our patent-pending 

technologies then extract each shopper’s item-level purchase data and associate 

it with specific products, brands, user surveys and other digital marketing 

signals. The result is an unparalleled capability for brands, retailers and their 

agencies to gain insights, target offers and reward loyalty like never before. 


InsightExpress, LLC 

333 Ludlow Street 

South Tower, 2nd Floor 

Stamford CT 06902 

Ph. 877-329-1552 or 203-359-4174 

info@insightexpress.com 

www.insightexpress.com 

InsightExpress is a leading provider of media analytics and marketing 

accountability solutions for brand marketers. The company›s proprietary 

solutions provide a holistic approach to advertising measurement that quantifies 

the return on marketing investment for online, mobile, tablet and cross-media 

campaigns. With vast industry expertise, inventive methodologies and an 

exclusive brand marketing analytics platform, InsightExpress helps agencies, 

publishers and advertisers to measure and optimize their marketing initiatives 

across digital and non-digital media. Founded in 1999, InsightExpress is 

headquartered in Stamford, CT, with offices in San Francisco and New York. For 

more information, please visit www.insightexpress.com or our InsightfulAnalytics 

blog at blog.insightexpress.com/; you may also call us at 203-359-4174. 


Intengo 

Ph. 888-262-3186 or 404-745-9255 

www.gointengo.com 

We’re Intengo - a new breed of strategic research firm that likes to color outside 

the lines. We live at the intersection of human understanding and go-to-market 

strategy - creating clarity for our clients through the proven wisdom of crowds. 


Ipsos Social Media Exchange (SMX) 

10567 Jefferson Blvd. 

Culver City CA 90232 

Ph. 310-736-3520 

menaka.gopinath@ipsos.com 

www.IpsosSMX.com 

Ipsos Social Media Exchange (SMX) is redefining traditional research. We are 

brand, research and social strategists who are passionate about understanding 

today’s connected generation. We provide our clients with research focused on 

social engagement and consumer interactions. Our goal is to help clients inspire 

and accelerate business growth by putting the consumer voice at the heart 

of your organization. We do this through listening and by creating engaging, 

collaborative environments for brands to interact with consumers real-time. 

Our solutions focus on Community and social listening. Community - SMX 

Communities enable collaborative environments for brands to interact with 

consumers in real-time. Communities help you build insights, drive innovation 

and gain influence by accessing on-tap audiences eager to provide input that 

will have an impact. SMX Communities are powered by a proprietary platform 

leveraging the very latest in online technology to turn static, linear research into 

an interactive and immersive experience. Social listening - SMX Social Listening 

connects you with your customer›s digital voice and evolves classic social 

media monitoring into actionable insights. Advanced technology combined with 

profound market research expertise turns online information into knowledge 

and insight. 


itracks 

150 - 820 51st Street E. 

Saskatoon SK S7K 0X8 

Canada 

Ph. 306-665-5026 or 888-525-5026 

info@itracks.com 

www.itracks.com 

itracks is a world-leading marketing research company that provides its 

customers with insights for growth via its innovative suite of online applications 

and insight analysis. The sophisticated suite of mobile, qualitative, quantitative, 

online community and panel services are easy to use and come equipped with 

a wide range of engagement capabilities. itracks provides one-on-one training, 

ongoing Webinars, access to research consultants and 24-hour technical support. 

We’re working with you along the way as part of your team to ensure your 

research project is a success. View our new mobile app at www.itracks.com. 


KL Communications, Inc. 

50 English Plaza, Suite 6B 

Red Bank NJ 07701 

Ph. 732-224-9991 

klc@klcommunications.com 

www.klcommunications.com 

KL Communications (KLC) specializes in customer co-creation via 

CrowdWeaving . With CrowdWeaving, our trained team of curators allows 

organic ideas to develop and take root. This level of expertise cannot be replaced 

by software. The bottom line is to find inspiration from your customers and 

develop a better product. CrowdWeaving allows that to happen. In addition 

to CrowdWeaving, KLC connects brands with their customers via a full suite 

of collaborative tools (e.g., online communities, mobile journaling, online 

ethnography, etc.). Visit our Web site to learn how KL Communications can help 

you create with your customers! 



Lextant 

580 N. 4th St., Suite 610 

Columbus OH 43215 

Ph. 614-228-9711 

chrisr@lextant.com 

www.lextant.com 

Lextant informs and inspires design through a deep understanding of people, 

their experiences and their aspirations. Our experienced team of design research 

and user-experience professionals provides this clarity for product, retail, brand 

and interaction design programs in such diverse domains as consumer packaged 

goods, health care systems, durable goods, retail apparel, consumer electronics 

and information technology systems. 

LRW (Lieberman Research Worldwide) 

1900 Avenue of the Stars 

Los Angeles CA 90067 

Ph. 310-553-0550 

info@lrwonline.com 

www.www.LRWonline.com 

Lieberman Research Worldwide is a full-service custom market research 

company, providing so what? ® consulting to help clients achieve business 

impact, specifically focusing on improving financial results wherever possible. 

LRW employs its proprietary processes and highly sophisticated approaches to 

marketing science to help clients solve complex business problems. LRW clients 

gain an understanding of the non-conscious and emotional drivers of consumer 

choice utilizing Pragmatic Brain Science ® techniques. LRW conducts research in 

80 countries around the globe. 


Locately 

One Marina Park Drive, 14th Floor 


Ph. 617-501-3544 

info@locately.com 

www.locately.com 

Introducing the next-generation intercept: GPS location analytics combined 

with in-the-moment mobile surveys. Locately›s platform detects which stores 

consumers visit based on location data from mobile phones. Our platform 

sends targeted mobile surveys to shoppers «in the moment» while they are 

actually at the store to understand what ads they notice and why/how shoppers 

make decisions. The next-generation intercept can be used for marketing 

effectiveness, shopper insights, segmentation studies and path-to purchase 

research. 


M/A/R/C ® Research 

7850 N. Belt Line Road 

Irving TX 75063 

Ph. 800-884-6272 

Scott.Waller@MARCresearch.com 

www.MARCresearch.com 

M/A/R/C Research is a custom marketing research firm dedicated to helping 

clients create, evaluate and strengthen their brands. M/A/R/C’s teams design 

and execute qualitative and quantitative, traditional and online solutions while 

adhering to a client-service ethic built on being easy to work with and delivering 

what is promised. Their core competency is measuring attitudes and behaviors 

to accurately explain and predict market share, revenue and bottom-line impact 

of a client’s actions. M/A/R/C helps businesses address consumer, channel and 

B2B marketing issues to launch better products and services, attract and retain 

valuable customers and build stronger brands. Their proven, marketing issuefocused 

solutions support clients’ brand-building efforts. M/A/R/C has been 

successfully designing, executing and analyzing studies to help clients across a 

range of industries since 1965. They deliver research answers with a business 

perspective in the language of decision makers. M/A/R/C’s client-service 

locations are in Dallas (headquarters); Greensboro, N.C.; Nashville, Tenn.; and St. 

Louis. M/A/R/C - Strong brands start with smart research. 


Maritz Research 

Corporate Headquarters 

1355 N. Highway Dr. 

Fenton MO 63099 

Ph. 877-4-MARITZ or 636-827-8865 

info@maritz.com 

www.maritzresearch.com 

As one of the world’s largest marketing research firms, Maritz Research helps 

today’s most successful companies achieve financial gain through a deep 

understanding of their customers, employees and channel partners. We help 

organizations become the provider of choice by applying marketing research 

designs that help them attract, retain and grow profitable customers. 


Market Strategies International 

17430 College Parkway 

Livonia MI 48152 

Ph. 734-542-7600 

info@marketstrategies.com 

www.marketstrategies.com 

Market Strategies International is a market research consultancy with deep 

expertise in communications, consumer goods, energy, financial services, 

healthcare, technology and wealth management. We design and implement 

intelligent custom and syndicated research and deliver meaningful results that 

help companies make business decisions with complete and total confidence. Our 

research specialties include brand, communications, CX, product development 

and segmentation. Read Market Strategies’ blog at FreshMR, and follow us on 

Facebook, Twitter and LinkedIn. 


Marketing Systems Group 

755 Business Center Drive, Suite 200 

Horsham PA 19044 

Ph. 800-336-7674 or 215-653-7100 

info@m-s-g.com 

www.m-s-g.com 

Marketing Systems Group provides innovative products and services designed 

for the survey research industry. MSG products include GENESYS Sampling, 

PRO-T-S Dialers and ARCS Panel Management IVR and Web recruiting. GENEYS 

Sampling provides full-service sampling capabilities including RDD, listed 

samples, business samples, screening services, online/Web sample, addressbased 

sample, sample/list enhancement services including telephone lookup and 

data appendage as well as cell phone samples. PRO-T-S is a research predictive 

dialing system designed to improve productivity and quality while reducing costs. 

ARCS is an all-in-one tool created for panel management, Web/IVR recruiting 

and data collection. Other MSG resources include database development, 

management and analytical capabilities. 


MarketTools, Inc. 

201 Mission Street #1400 

San Francisco CA 94105 

Ph. 866-499-3750 

info@markettools.com 

www.markettools.com 

MarketTools, a part of MetrixLab is the fastest-growing global provider of mobile 

and online research. Through mobile metering technology, advanced respondent 

engagement and research science expertise we provide actionable insights for 

high-value business decisions. See us in booth #126 for a sneak peek at our 

mobile metering app. Discover how passive data combines with in-the-moment 

survey research to generate the most meaningful, actionable consumer insights 

that help you drive business. Specializing in brand, media and advertising, 

innovation and shopper, e-business performance and customer experience 

management we combine cutting-edge technology with proven qualitative 

and quantitative methodologies. Headquartered in Rotterdam with offices in 

New York, Chicago, Minneapolis, Seattle, San Francisco, Hyderabad, London, 

Hamburg, Paris, Madrid and Shanghai we conduct online research in more than 

50 countries worldwide. 


Megaputer 

1600 West Bloomfield Rd., Suite E 

Bloomington, IN 47403 

Ph. 812-330-0110 

sales@megaputer.com 

www.megaputer.com 

Megaputer software enables you to make timely, informed decisions using 

knowledge derived from data analysis. Megaputer generously invests in 

research in new data and text analysis technologies. Our unique and growing 

R&D group works relentlessly on pushing the boundaries of what is possible in 

data analysis. We take pride in constantly learning from real-world challenges 

faced by our customers. This allows Megaputer researchers to identify the 

most suitable algorithms to address typical problems. Customers need analytic 

solutions available in the framework of their existing IT systems. Megaputer 

meets these needs by offering a flexible platform for building powerful domain 

specific analytic solutions. 


MFour Mobile Research 

3525 Hyland Avenue, Suite 240 

Costa Mesa CA 92626 

Ph. 714-754-1234 

mobile@mfour.com 

www.mfour.com 

Mobile research is opening the door to consumer insights never before thought 

possible and we exist to help you uncover them. Our goal is straightforward - 

design the best platform, recruit the best panels and deliver the highest-quality 

mobile market research in the world. Available for Droid and Apple smartphones 

and tablets, our Surveys on the Go app was designed by researchers and 

programmed by a team of the most talented in-house developers around. That 

is why we are the most downloaded, highest-rated and technologically advanced 

native application in the mobile research market. We provide you with all of the 

sophistication of online systems and all of the added benefits that mobile brings. 


MicroStrategy 

1850 Towers Crescent Plaza 

Tysons Corner VA 22182 

Ph. 703-848-8600 

info@microstrategy.com 

www.microstrategy.com 

Founded in 1989, MicroStrategy is a leading global provider of enterprise 

software platforms for business intelligence (BI), mobile intelligence, and 

social intelligence applications. MicroStrategy provides integrated reporting, 

analysis, and monitoring software that enables companies to analyze the data 

stored across their enterprise or in the cloud to make better business decisions. 

Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and 

superior data and user scalability. 

Millward Brown 

11 Madison Avenue, 12th Floor 


Ph. 212-548-7200 

jasonl@millwardbrown.com 

www.millwardbrown.com 

Millward Brown (www.millwardbrown.com) is a leading global research agency 

specializing in effective advertising, strategic communication, media and brand 

equity research. Millward Brown helps clients grow great brands through a 

set of comprehensive research-based qualitative and quantitative solutions. 

We have 82 offices in more than 50 countries and work with 90 percent of 

the world’s largest brands. Specialist practices include Millward Brown Digital, 

Firefly Millward Brown (a global qualitative network), Millward Brown Optimor 

(helping clients maximize return on brand and marketing investments) and 

MaPS (strategic analytics and consulting). Millward Brown is part of Kantar, the 

insights, information and consultancy division of WPP. 


www.quirks.com Compiled from the Quirk’s Researcher SourceBook ® – Now an app! 27 


2013 TMRE Exhibitor Directory


Miner & Co. Studio 

594 Broadway, Suite 803 


Ph. 212-405-8200 

info@minerandcostudio.com 

www.minerandcostudio.com 

A team of strategic research, marketing and brand consultants with a proven track 

record in guiding brand positioning, brand experience, marketing communications, 

new product development, television programming and digital content 

development. For more information please visit www.minerandcostudio.com. 

Management Science Associates (MSA) 

6565 Penn Ave. 

Pittsburgh, PA 15206-4490 

USA 

Phone: 412-362-2000 

info@msa.com 

MSA is the acknowledged leader in data management, integration and analysis in 

the consumer-goods, media and metals industries. Combining its expertise with 

the tools of information management, analytics, data management, and software 

and systems technology, MSA develops, integrates, implements and maintains 

products and services in various functional and vertical domains. MSA helps our 

customers put their data to work. For more information about MSA visit www. 

MSA.com, and for more information about our digital and social media analytics go 

to http://www.digitalmediamsa.com/. 


Neurospire, Inc. 

100 Science Drive 

Durham NC 27708 

Ph. 843-513-9676 

info@neurospire.com 

www.neuropire.com 

NeuroSpire has developed the world’s first and only scaleable and cost-effective 

neuromarketing solution. We provide researchers with technology that allows 

them to conduct brain-imaging research with no training or prior experience 

necessary. Our platform is used in over 20 countries around the world to reveal 

consumer insights regarding advertising, packaging, branding, and more. 


OfficeReports 

Symbion Science Park 

Fruebjergvej 3 

2100 Copenhagen 

Denmark 

Ph. 45-3917-8300 

tl@officereports.com 

www.officereports.com 

Survey analytics for Microsoft Office. OfficeReports turns Microsoft Office ® into 

a complete data analysis and reporting suite for surveys. Forget about switching 

between different analyses tools - now you can get Office to do all of it! 


The Olinger Group, Inc. 

601 Poydras St., Suite 2550 

New Orleans LA 70130 

Ph. 504-208-4300 

solutions@olingergroup.com 

www.olingergroup.com 

The Olinger Group is a primary market research firm serving the intelligence 

needs of national clients, including Fortune 500 companies. We provide a custom 

research approach and a boutique-style experience. We are the industry leader 

in doing in-person tablet intercepts and are specialists in complex research 

design methods. 



Worldwide Headquarters 

902 Carnegie Center, Suite 220 

Princeton NJ 08540 

Ph. 800-444-4672 or 609-452-5400 

answers@orcinternational.com 

www.orcinternational.com 

ORC International is a leading global market research firm uniquely able to 

integrate our people, methods, technology and insights to address our clients’ 

strategic issues, challenges and opportunities. Since our founding in 1938, we’ve 

maintained a passion to drive our clients’ success through innovative, integrated 

research solutions. ORC International delivers tailored and proven research 

solutions. We specialize in research related to customer equity, employee 

engagement, business and market expansion and product development and 

innovation. 


Paradigm 

921 Port Washington Blvd., Suite 8 

Port Washington NY 11050 

Ph. 877-277-8009 x100 

bids@paradigmsample.com 

www.paradigmsample.com 

Paradigm was founded on the premise that there are new and better ways to 

access hard-to-reach audiences to support consumer and B2B research. Since 

2009, we have been integrating inventive technology into online and mobile 

data collection to improve efficiency, quality and richness of data. Paradigm’s 

extensive experience in building mobile solutions provides insight that can›t 

be acquired from traditional market-research methods. Paradigm also delivers 

access to over 8 million panelists worldwide, specializing in hard-to-reach 

consumer and B2B audiences. 


Phoenix Marketing International 

6423 Montgomery St., Suite 12 

Rhinebeck NY 12572 

Ph. 845-876-8228 

kristin.johnson@phoenixmi.com 

www.phoenixmi.com 

To succeed in the face of challenges, industry leaders need the right information 

at the right time. Phoenix›s seasoned research professionals provide relevant 

information and a custom action plan so you can overcome challenges with 

smart, meaningful solutions, and grow your business. Phoenix›s team-based 

approach makes sure we deliver. Our environment supports intellectual curiosity 

and collaboration, and empowers our people to make decisions. We built a 

business without borders, allowing our team to work closely together and to 

focus on delivering rich insights, relevant information, fast. 


Precision Opinion 

101 Convention Center Drive, P124-125 

Las Vegas NV 89109 

Ph. 702-483-4000 

info@precisionopinion.com 

www.precisionopinion.com 

Precision Opinion for the past 20 years has been the most prestigious name 

in market research for quantitative and qualitative data collection. Compliant 

with HIPPA, FISMA and ISO 20252, the Las Vegas based company provides 

high-tech quantitative data collection services via phone and the internet. 

Qualitative research is conducted at the state-of-the art Las Vegas focus group 

facility Precision Focus+. Precision Opinion Phone is home to 500+ CATI stations 

powered by Voxco and Pronto 6 Predictive Dialers. Methodologies include 

landline, cell, IVR, online and multi-mode. The highly regarded patent pending 

Precision Opinion Online platform incorporates a cost effective flat fee pricing 

structure that allows clients to conduct as many surveys as they may require 

for one low price. There is never a charge per complete thus allowing for more 

data and ultimately deeper analysis. On the qualitative side, Precision Opinion’s 

Focus+ offers three modern focus group suites, IDI rooms and a magnificent 48- 

seat movie theater. Precision Opinion’s clients’ include social science researchers, 

government agencies, Fortune 500 Companies, associations, and highly regarded 

research corporations in CASRO and AAPOR. Precision Opinion is headquartered 

in a 30,000 sq.-ft. progressive facility 100 yards from the world-famous Las 

Vegas Strip. To discuss how a relationship with Precision Opinion might benefit 

your firm, call 702-483-4022 or email info@PrecisionOpinion.com. 


Purchased 

1330 Beacon Street, Suite 209 

Brookline MA 02446 

Ph. 617-396-4099 

info@purchased.com 

www.purchased.com 

Purchased provides consumer brands and retailers with shopper plans, 

behaviors and purchases where they happen, when they happen. Using realtime 

data capture via mobile for the same group of shoppers over time, we 

allow businesses to gain a complete and accurate picture of the purchase 

decisions consumers make, and why they make them. This information arms our 

consumers with the ability to understand, predict, plan and optimize shopper 

interactions with their brands and products. 



One Meadowlands Plaza, Suite 200 

East Rutherford NJ 07073 

Ph. 201-665-6465 

hemenpatel@qualquantsignals.com 

www.qualquantsignals.com 

QualQuant Signals is a game-changing innovation insights company that 

scientifically uncovers and amplifies (evaluates and prioritizes) high market 

potential ideas and insights through our patented QualQuant collaboration 

process (peer-to-peer consensus-building). Our team brings innovation to 

innovation and strives to think differently to deliver innovation effectiveness, 

carve out white space, identify unmet needs, help develop, test and improve 

concepts, which help brands to sustain and grow. The prowess of collective 

human intelligence combined with our patented qual/quant algorithm sets our 

clients on a decision making path. A path with: concrete direction, solidified 

priorities, minimized risk and a path that builds market success. And that is what 

we define as predictive insights that work! 


Quester ® 

6500 University Ave., Suite 101 

Windsor Heights IA 50324 

Ph. 877-232-1005 or 515-274-9875 

info@Quester.com 

www.Quester.com 

Quester ® is a technology-driven, full-service market research firm, recognized 

as a 2012 EXPLOR Award finalist. We have developed proprietary technology 

that allows us to conduct qualitative research on a quantitative scale, with 

multilingual capabilities. Our online software-based moderator probes deep into 

a respondent’s thought process allowing us to gather a rich and large set of 

qualitative data. We use our trained linguists and unique analytical software to 

break down the data around key themes and ideas, in a short amount of time. 

This unique methodology allows us the flexibility to approach research objectives 

through big qual or quantitative designs with a big qual component. Our research 

solutions are designed for brand managers, research suppliers and company 

executives. 


Research Now 

5800 Tennyson Parkway, Suite 600 

Plano TX 75024 

Ph. 888-203-6245 

info@researchnow.com 

www.researchnow.com 

Research Now, the leading digital data collection provider, powers market 

research insights. We enable companies to listen to and interact with the world’s 

consumers and business professionals through online panels, as well as mobile 

and social media technologies. Our team operates in over 20 offices globally and 

is recognized as the market research industry’s leader in client satisfaction. We 

foster a socially-responsible culture by empowering our employees to give back. 

To find out more or begin a conversation with us, visit www.researchnow.com. 



Qualtrics 

400 Qualtrics Dr., Suite 100 

Provo UT 84604 

Ph. 801-374-6682 or 800-340-9194 

sales@qualtrics.com 

www.qualtrics.com 

Qualtrics is the world’s leading enterprise survey technology provider. Qualtrics 

make it easy to capture real-time customer, market and employee insights that 

inform data-driven business decisions. Enterprises, academic institutions, and 

government agencies rely on the Qualtrics platform to gather and understand 

customer satisfaction, NPS, customer experience, brand, market, and employee 

feedback. Founded in 2002, Qualtrics serves more than 5,000 enterprises 

worldwide, including half of the Fortune 100 and 96 of the top 100 business 

schools. For more information and a free trial, visit www.qualtrics.com. 


QuestBack Group, Inc. 

100 Lafayette Boulevard, Suite 207 

Bridgeport CT 06604 

Ph. 203-690-1052 

jill.ransome@questback.com 

www.questback.com 

QuestBack is a technology-based solutions provider. We offer feedback 

management software that enables you to gain actionable insights, build 

stronger relationships and improve business decisions. Beyond surveys, we offer 

strong community panel management solutions to leverage existing networks 

(i.e., Facebook fans) and build private advisory communities. International 

brands, research agencies and panel providers apply our platform to leverage 

market feedback to drive product innovation, brand or marketing health 

and customer loyalty and growth, all through a single integrated platform. 

QuestBack services more than 5,000 customers worldwide through all online 

feedback channels including online survey, feedback communities, panel 

management, mobile and social research solutions. Founded in 2000, QuestBack 

is headquartered in Oslo, Norway, with 19 offices worldwide. Over the past few 

years QuestBack›s achievements and technology have been recognized and 

awarded numerous times: Deloitte Technology Fast 500 EMEA; Red Herring 100 

Global; and Nordic TechTour. Questback is also recognized in Gartner’s Magic 

Quadrant for Social CRM and Forrester’s EFM Wave report. 


Quirk’s Marketing Research Media 

4662 Slater Road 

Eagan, MN 55122 

Ph. 651-379-6200 

info@quirks.com 

www.Quirks.com 

Quirk’s looks like a magazine and reads like a magazine. But it is much more 

than just a magazine. It is a place where the best, brightest and boldest in 

marketing research - clients and agencies alike - can exchange their best 

thinking. It is a platform that is intelligent, inquisitive and innovative. Everything 

we cover is designed to promote the use, value, understanding of marketing 

research and lead you to innovative insights. Quirk’s is written for - and read 

by - a community of leaders in corporate marketing research departments and 

agencies. Each edition features original articles on research techniques, case studies, 

news, survey findings, global listings for conferences and up-to-date directories 

of market research product and service companies. But the magazine is just the 

beginning. Quirk’s also produces Webinars, e-newsletters, multiple iPad, Android and 

Kindle Fire apps, a Linkedin Group and the most visited and most comprehensive 

industry Web site. To get your own free access visit www.Quirks.com. 

(Visit booth by registration) 

RealityCheck 

2033 N. Geyer Rd. 

St. Louis MO 63131 

Ph. 810-599-9440 

rayf@realitycheckinc.com 

www.realitycheckinc.com 

RealityCheck is a thinking + technology partnership. We help you find insights 

that transform your business by talking to your consumers as real people and 

analyzing what they say in a way that will inspire action and possibilities. We 

do this through our team of creative consultants and our proprietary qualitative 

technology called RealityLive. We were one of the pioneers in developing 

proprietary qualitative technology through our Living Diary platform and now 

RealityLive has become the new standard for creative, comprehensive and 

simplified online qualitative platforms. To participants and clients our methods 

don›t look or feel like «research» or «technology.» We aim to stimulate real, 

engaging, human conversations that produce meaningful insight. In fact, we call 

our methods “conversations.” RealityLive gives you the ability to design your own 

conversations. You can do it yourself or partner with us. No other online insights 

platform does this in such a fun and contemporary way. We believe better 

insights come from technology that humanizes the experience. RealityCheck 

also offers innovative face-to-face methods such as ethnography, psychological 

interviews and creative group-based techniques. On or offline, we specialize in 

providing innovative, customized qualitative research solutions to our clients. 


Research Panel Asia 

9415 Culver Blvd. 


Ph. 818-742-7025 

contact@researchpanelasia.com 

www.researchpanelasia.com 

RPA is a leading provider of high-quality survey panels for the APAC region 

offering proprietary coverage in Japan, China and Korea. Headquartered in 

Tokyo, with branch offices in Los Angeles, Seoul, Shanghai, Singapore and 

Manila, we specialize in providing innovative, 24/7 access to over 200 fresh 

profiles for B2C and B2B online research studies. 


Russell Research, Inc. 

One Meadowlands Plaza Suite 1001 

East Rutherford NJ 07073 

Ph. 212-528-0400 

internet@russellresearch.com 

www.russellresearch.com 

Russell Research is a full-service custom research firm offering a full range 

of traditional and cutting-edge qualitative and quantitative methodologies. 

Headquartered in East Rutherford, NJ, Russell provides global expertise and service 

for most consumer and business product categories, servicing a diverse group 

of market leaders and innovators - including corporations, government agencies, 

advertising agencies, non-profits, consultancies and public relations firms. With 

decades of expertise in strategic research, product and concept development, 

advertising research, shopping insights, and tracking studies, Russell Research is 

an excellent fit for your next custom research project. 


Sample Solutions 

200 Carleton Ave. 

East Islip NY 11730 

Ph. 866-519-6343 or 631-277-7000 

bid@mktginc.com 

www.samplesolutions.com 

Through Sample Source Auditors , a division of Mktg, Inc., we have created 

Sample Solutions , which applies the science it has gleaned from five years of 

studying online samples to assist clients in achieving a better sample frame. 

It all started with the Grand Mean Project ® where we studied hundreds of 

panels around the world. We examine panels for consistency and certify panels 

for different levels of consistency and quality. With Sample Solutions , each 

study is overseen by a sampling scientist with an advanced degree whose sole 

responsibility is to oversee quality and suggest and enforce best practices. 

Part of our standard protocol is to embed quality metrics and controls, which 

we call Q-Metrics , into surveys we execute so that we can properly diagnose 

respondent engagement and minimize satisficing. We have chosen our strategic 

sampling partners by matching them to the Grand Mean Standard to find the 

best behavioral fit on the market. Our standard practices for quality exceed 

those of any provider in the industry. 




Schlesinger Associates 

101 Wood Avenue South, Suite 501 

Iselin NJ 08830 

Ph. 732-906-1122 

info@schlesingerassociates.com 

www.schlesingerassociates.com 

Schlesinger Associates is a leading data collection company offering a broad 

range of qualitative and quantitative research solutions. Working in partnership 

with you, we provide outstanding recruitment for any methodology, including 

online surveys, online communities, telephone interviews, ethnographies, 

quantitative, Webcam focus groups, traditional focus groups and in-depth 

interviews. Our commitment to quality and innovation ensures your study 

is powered by the best technology and the best team available. Our global 

management solutions team takes care of your international studies in any 

country, any language and any culture with just one knowledgeable point of 

contact throughout. Our 23 high-specification focus group facilities are located 

in key markets across the U.S., in the U.K., France and Germany. 


SEEK, Inc. 

2368 Norwood Ave. 


Ph. 513-521-1111 or 513-290-5197 

info@seekcompany.com 

www.seekcompany.com 

SEEK is an innovation boutique that blends human understanding and creativity 

to help brands create landmark products and messages. Empathy is the 

smartest path to long-lasting innovation, so it is at the core of our methods. 

Our unconventional methods range from SEEK-style ethnography to ideation to 

brand strategy, all in the service of creating products and messages that change 

the brands that produce them, and the category they exist in. Over the past 13 

years, SEEK has worked with over 400 brands in over 75 cities worldwide. For 

more about us, check out www.seekcompany.com. 


Sentient Decision Science 

One Harbour Place, Suite 380 


Ph. 603-570-4819 

info@sentientdecisionscience.com 

www.sentientdecisionscience.com 

Sentient Decision Science is a behavioral science based research and consulting 

firm. Sentient was created to bring the visionary advances from the behavioral 

sciences to the business community in a practical and accessible form in order 

to move global business forward. Sentient is a globally recognized pioneer in the 

development of advanced implicit research technology which taps the consumer 

subconscious and quantifies the effects of emotion on choice. Sentient implicit 

research technology reveals consumer subconscious associations with brands, 

products, packaging and advertising, and is integrated with advanced choice 

based models of behavior, to better forecast market success. The technology 

is coupled with deep knowledge on the fundamental drivers of human behavior 

to provide deep insight and actionable research results. Our Specialty research 

services include: The subconscious drivers of behavior; quantifying the impact of 

emotion on choice; consumer choice forecasting; applied behavioral economics. 


SKIM 

5 Marine View Plaza, Suite 401 

Hoboken NJ 07030 

Ph. 201-963-8430 

infoUS@skimgroup.com 

www.skimgroup.com 

SKIM is a dynamic and rapidly growing market research agency with offices 

throughout Europe, the US, and Latin America. Combining market-specific 

expertise and knowledge of advanced research methodologies, SKIM has been 

a valued partner for multinational companies for over 30 years. We guide our 

clients around the world with their pricing, communication and new product 

development decisions in healthcare, consumer goods, consumer health, 

telecommunications, services and technology. We also partner with many 

leading international market research agencies and consultancy firms with our 

quantitative and qualitative research services. SKIM is a medium-sized, flexible 

and multicultural company that employs dedicated, smart people. With 7 offices 

worldwide, we are large enough to deal with complex, extensive multinational 

research challenges yet small enough to operate seamlessly within our global 

teams and work with a personal touch. See our articles at www.quirks.com 

- “Drawing more useful insights from social media data” (August 2012) and 

“Meta-analysis reveals best practices for more effective marketing claims.” 

(December 2012) 


Smarty Pants ® 

14 Dove Tree Lane 

Jonesborough TN 37659 

Ph. 203-847-5766 

info@asksmartypants.com 

www.asksmartypants.com 

Smarty Pants is a premier youth and family research and strategy firm focused 

solely on helping clients better understand and connect with kids, tweens, teens 

and the influential adults in their lives. The company provides unsurpassed 

research and strategic consulting to domestic and international giants in the toy, 

technology, food and beverage, video game, apparel, retail, media, restaurant, 

travel and personal care categories. The team of expert moderators, quantitative 

researchers and brand strategists conducts traditional and non-traditional 

research in schools, stores, restaurants, homes and online. U.S. offices include 

N.Y., San Diego, Chicago, Nashville, Tenn., and Myrtle Beach, S.C. 


SoapBox Sample 

15400 Sherman Way, 4th Floor 

Van Nuys CA 91406 

Ph. 1-855-SOAPBOX (762-7269) 

info@soapboxsample.com 

www.soapboxsample.com 

As the newest member of the ISA Family, SoapBoxSample combines three 

decades of data collection and research experience with new techniques and 

technology, offering a fresh solution to online sample fulfillment. Using a blended 

sample delivery methodology, SoapBoxSample combines panel, river and routed 

sample sources to offer clients greater reach, diversity and flexibility for their 

research projects. At the core of SoapBoxSample is MySoapBox, a proprietary 

panel leveraging multi-modal recruiting methodologies, built and managed to 

provide recruiting for high-touch engagement studies such as mobile, IHUTS, 

communities and diary studies. 


Socratic Technologies, Inc. 

2505 Mariposa St. 

San Francisco CA 94110-1424 

Ph. 415-430-2200 

info@sotech.com 

www.sotech.com/main2007/eval.asp 

Socratic Technologies, Inc. is a leader in the science of computer-based and 

interactive research methods. Founded in 1994 and headquartered in San 

Francisco, it is a research-based consultancy that builds proprietary, interactive 

tools that accelerate and improve research methods for the study of global 

markets. Socratic Technologies specializes in product development, brand 

articulation, and advertising research for the business-to-business and consumer 

products sectors. 

SSI 

6 Research Drive 

Shelton CT 06484 

USA 

Ph. 203-567-7200 

info@surveysampling.com 

www.surveysampling.com/ 

SSI (www.surveysampling.com) is the premier global provider of sampling, data 

collection and data analytic solutions for survey research, reaching respondents 

in 78 countries via Internet, telephone, mobile/wireless and mixed-access 

offerings. Additionally, SSI staff operates from 26 offices in 18 countries, to offer 

CATI, questionnaire design consultation, programming and hosting, online custom 

reporting and data processing. SSI serves more than 3,000 clients worldwide. 


Sticky 

(Formerly EyeTrackShop) 



Ph. 917-532-0007 

jeff@sticky.ad 

www.sticky.ad 

Sticky is the only media technology that has gone beyond viewability to create 

a better standard: absolute certainty on which ads consumers focus on and 

pay attention to. Sticky’s innovative and disruptive technology provides brand 

advertisers with objective data to improve their digital performance, and can be 

used in conjunction with all their partners in the digital ecosystem to increase 

ROI. 


Studiocode Business Group 

2310 E. Ponderosa Ave., Suite 24 

Camarillo CA 93010 

Ph. 805-482-9746 

usainfo@studiocodegroup.com 

www.studiocodegroup.com 

Combining creative freedom and analytic power, Studiocode video coding 

solutions are designed to quickly capture insight into human behavior. Set 

imagination free with the most versatile observational data collection tools in the 

world. Come see us and challenge your research boundaries. 



SurveyGizmo 

4888 Pearl East Circle, Suite 300 West 

Boulder CO 80301 

Ph. 800-609-6480 

onboarding@sgizmo.com 

www.surveygizmo.com 

SurveyGizmo is an online survey software company giving researchers powerful 

tools to create online surveys, questionnaires and forms. We provide you with the 

ability to capture virtually any type of data essential for business and produce 

actionable results with built-in analytics tools. Founded in 2006 in Boulder, CO, 

SurveyGizmo is an industry thought leader focused on bringing its customers 

new solutions for gathering and managing data, while delivering unparalleled 

support. SurveyGizmo has developed some of the most innovative technologies 

in the online survey industry, and its API provides easy integration of its robust 

data collection platform with external software. With customers in 84 countries 

we have online surveys fielded in more than 129 countries worldwide. 


TNS 



Ph. 212-991-6000 or 212-991-6140 

stephen.shively@tnsglobal.com 

www.tnsglobal.com 

TNS advises clients on specific growth strategies around new market entry, 

innovation, brand switching and customer experience, based on long-established 

expertise and market-leading solutions. With a presence in over 80 countries, 

TNS has more conversations with the world’s consumers than anyone else and 

understands individual human behaviors and attitudes across every cultural, 

economic and political region of the world. TNS is part of Kantar, one of the 

world›s largest insight, information and consultancy groups. 


20|20 Technology 

2000 Glen Echo Rd., 2nd Floor 

Nashville TN 37215 

Ph. 800-737-2020 or 615-777-2020 

carlag@2020research.com 

www.2020research.com 

20|20 Technology is a pioneer in online qualitative research - with industryleading 

software, nationwide recruiting and unmatched training, technical 

support and project management designed to help you do better research. 

Featuring QualBoard ® for bulletin board focus groups, QualMeeting for 

Webcam interviewing, QualJournal for online journaling and immersive 

research, QualBoard ® Mobile for mobile qualitative research, QualTranslate , 

a real-time, fully-integrated translation tool, and QualLink for online quant-toqual 

hybrid studies. 



SurveyWriter 

3717 N. Ravenswood Ave., #236 


Ph. 773-281-8490 

jgw@surveywriter.com 

www.surveywriter.com 

SurveyWriter introduces Splash Surveys, a SurveyWriter company! Splash 

Surveys allows you to create short, powerful surveys optimized for any smart 

mobile device and distributed via e-mail, SMS and Twitter. This is a DIY survey 

platform for businesses and individuals who want to collect moment-of-truth 

insights and view results in real time at a fraction of the cost of traditional 

research. This tool has the capability for sophisticated methodologies but is 

extremely easy to use. SurveyWriter is the global leader in the technology of 

Web-based survey research. We are an application service provider (ASP), 

supplying professional research organizations of all sizes the tools to collect, 

analyze and report data. SurveyWriter is the survey tool for online research and 

now Splash Surveys is the tool for mobile research. 


Thoroughbred Research Group 

1941 Bishop Lane, Suite 1017 

Louisville KY 40218 

Ph. 502-276-5503 

info@torinc.net 

www.torinc.net 

Thoroughbred Research Group is a full-service research firm dedicated to 

exceeding client expectations. We have the expertise and infrastructure to 

conduct every phase of even the most complex, multi-mode research projects. 

With extensive capabilities in mail, phone, and online research methodologies, 

you benefit from our 35+ years of marketing research experience. Thoroughbred 

is known for its rigorous collection of high-quality data and for expert application 

of quantitative methods in sample design and statistical analysis of data, as well 

as our application of new technologies to existing survey research methods. Our 

qualitative team will conduct focus groups (online or traditional), online bulletin 

boards, in-depth interviews or ethnographies to fully understand the beliefs and 

preferences of your target audience. The Thoroughbred team of experts will 

consult with you to determine the most appropriate methodology and research 

strategy to answer your most challenging questions. Whether quantitative or 

qualitative, from Brand Health (using our ThoroughBrand ® Brand Health tool) 

to Product Testing and Customer Satisfaction; we are your trusted source for 

research design, data collection, analytics and reporting. Consultative. Trusted. 

Dependable. 


Tobii Technology 

510 N Washington St. Suite 200 

Falls Church VA 22046 

Ph. 703-738-1300 or 888-898-6244 

sales.us@tobii.com 

www.tobii.com 

Tobii Technology is the world leader in eye tracking and eye control products, 

services and innovations. Tobii offers a unique and powerful method to measure 

consumer behavior objectively, and its products and service are used in market 

research for pre-testing and analysis of package design, print advertising, 

online and other visual advertising, as well as for studying real world retail 

environments. Based in Stockholm, Tobii has a global presence with offices 

in China, Germany, Japan, Norway and the U.S., and a worldwide network of 

resellers and partners. 


Toluna 

21 River Road 

Wilton CT 06897 

Ph. 203-834-8585 

Toluna@toluna.com 

www.toluna-group.com/ 

With 17 offices in Europe, North America and Asia-Pacific, Toluna works with 

many of the world’s leading market research agencies, media agencies and 

corporations. Toluna›s survey research has informed stories in the Financial 

Times, Advertising Age, Wired and Time Magazine. Toluna is the pioneer of a 

one-of-a-kind approach to recruiting and engaging members through Toluna. 

com, its online social voting community. Recently the company launched 

SmartSelect, a sophisticated respondent selection methodology for assuring 

sample representativeness and increasing response accuracy. Toluna provides the 

industry’s leading survey technology suite, enabling hundreds of organizations 

worldwide to create online and mobile surveys, manage panels and build 

their own online communities. Toluna products include PanelPortal Online 

Communities and Toluna QuickSurveys . 


TrueSample 

1402 3rd Ave., #620 

Seattle WA 98101 

support@truesample.com 

www.truesample.com 

TrueSample is the industry›s only fully multi-dimensional data quality solution 

effectively screening out fake, duplicate, unengaged and unqualified survey 

respondents while also identifying survey design problems. TrueSample 

eliminates the need for manual data cleaning and validation, which is expensive, 

highly subjective, and cannot be scaled. TrueSample works on any survey 

platform and with any sample source, so end-client organizations, research firms, 

and panel firms alike can depend on consistent and reliable results. TrueSample 

is running on tens of millions of survey responses every year to reduce the risk 

of making a poor decision. Is your business protected yet? 


uSamp 

16501 Ventura Blvd., Suite 300 

Encino CA 91436 

Ph. 818-524-1218 or 877-217-9800 

sales@usamp.com 

www.usamp.com 

uSamp (www.uSamp.com), the fastest-growing company in the market 

research industry, is a premier provider of technology and survey respondents 

used to obtain consumer and business insights. uSamp›s leading-mobile 

technology and SaaS platform transform the way companies gain intelligence 

to make better, faster decisions about their products and services by tapping 

into uSamp›s 12 million-member global panel of survey respondents. Through 

uSamp›s proprietary technologies for self-serve sampling and survey authoring, 

companies have on-demand access to millions of profiled survey respondents. 

uSamp is based in Los Angeles, with five offices throughout the United States, 

Europe and Asia. The company has more than 200 team members worldwide. 

uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation’s 

fastest-growing private companies and is recognized on the 2011 and 2012 

Forbes› America›s Most Promising Company list. 


VeraQuest, Inc. 

27 Glendale Avenue 

Armonk NY 10504 

Ph. 914-219-5077 

info@veraquestresearch.com 

www.veraquestresearch.com 

VeraQuest occupies the white space between omnibus research and custom 

research. That means we’re able to exploit the cost, timing and sample 

advantages of omnibus research, while maintaining the creativity, flexibility and 

strategic orientation of custom research. VeraQuest’s online omnibus furnishes 

responses from 1,500 completed interviews in approximately three business 

days with a PowerPoint analysis two days later. 


Vision Critical 

200 Granville Street, Mezzanine 

Vancouver BC V6C 1S4 

Canada 

Ph. 604-647-1980 

info@visioncritical.com 

www.visioncritical.com 

Vision Critical is the world’s leading provider of insight communities, currently 

supporting over 650 brands worldwide. We build software and provide 

comprehensive services that empower organizations to engage groups of 

customers and stakeholders on a continuous basis for the express purpose of 

extracting and managing insight to drive better, faster decisions. Learn more 

about the fastest-growing solution in market intelligence, meet our global 

partners and view our client stories at www.visioncritical.com. Follow us on 

Twitter at https://twitter.com/visioncritical. 





VisionsLive Limited 

26 York St. 

London W1U 6PZ 

United Kingdom 

Ph. 866-412-0154 (US/Canada) or 44-207-788-7821 (UK) 

andrew.hall@visionslive.com 

www.visionslive.com 

VisionsLive provides a complete platform for running online qualitative research 

projects and insight communities. Run online focus groups, bulletin boards, 

social and mobile community panel, qualitative in-depth interviews, mobile 

ethnography and much more. VisionsLive helps you get answers to your most 

pressing business questions, fast. Our team has a passion for building tools 

that let you connect and engage with the right people, on their devices and in 

their world, to help you get the insight you need, fast. Get Closer. Get Answers. 

Understand. In Their World. 


Vital Findings 

10557 Jefferson Blvd., Ste. E 


Ph. 310-279-5510 

info@vitalfindings.com 

www.vitalfindings.com 

Vital Findings specializes in solving unusually tough business problems using 

state-of-the-art custom consumer research methods, using quantitative, 

qualitative, advanced analytics and design research. At Vital Findings, we believe 

that good research should be judged by the actual impact it has on a product, 

service or business strategy. Our mission is to elevate the market research 

profession beyond just delivering reports and PowerPoint bullets, using the tools 

of design, marketing science and innovation consulting to allow researchers to 

actually enable business action. 

VoiceBase 

San Francisco, CA 

Ph. 650-897-5170 

support@voicebase.com 

www.voicebase.com 

VoiceBase is the ideal solution for interviews and transcripts. The web-based 

voice transcription solution combines machine transcripts for instant search, 

along with human transcripts at your desired accuracy and turnaround time. 

Recorded interview transcripts can be searched and played back instantly 

for fast analysis. Sharing and commenting allow interaction with clients 

or employees. Mobile Apps, easy to use APIs, a variety of publishing and 

display options provide the fastest, easiest and most cost efficient solution 

for transcripts and interviews. The company was founded in 2010 and claims 

one of the world’s largest voice search and indexing deployments through its 

partnership with FreeConferenceCall.com which processes over 20 million phone 

calls per month. 


Voxco (Voxco Group) 

1134 Ste. Catherine West #600 

Montreal QC H3B 1H4 

Canada 

Ph. 514-861-9255 

info@voxco.com 

www.voxco.com 

Voxco is a global provider of survey software solutions that enable companies, 

market research firms and institutions to make knowledgeable decisions. The 

solutions provide our clients with the necessary tools to collect, process and 

analyze data from their environments. Voxco›s offering includes Acuity4 Survey, 

a simple and powerful online survey software; Semeon, a next-generation 

social media analysis system that monitors and analyzes content from social 

Web sources; and Voxco Command Center , the industry-leading multimode 

data collection platform for Web, phone, face-to-face, mobile and IVR. Voxco 

is headquartered in Canada with offices in the U.S., France, U.K., Germany and 

Australia, servicing hundreds of customers in over more than 30 countries. 


Ypulse, Inc. 

143 West 29th, 7th Floor 


Ph. 888-292-8855 

sales@ypulse.com 

www.ypulse.com 

Ypulse Inc. is the leading authority on tween, teen and young adult insights 

for marketing and media professionals, providing news, commentary, events, 

research and strategy. Our mission is to ignite authentic conversations between 

brands and Millennials so that every step of the creative process is inspired 

by the wants, needs and desires of next-generation consumers. Ypulse has 

an integrated platform that is comprised of a daily newsletter, an annual 

conference, a Web site (www.ypulse.com), an online research community (www. 

surveyu.com) and now the Thumb mobile social network (www.thumb.it) and 

instant feedback platform (www.thumb-pro.com) to offer insights, resources 

and community to those who market to and work with youth - and who wish to 

reach them in an authentic manner. 



The Marketing Research 

Information You Need 

When You Want It and How You Want It 

This mail survey 

delivered 

Research in 

China today 

Better linkage 

analysis 

Quirk’s Marketing Research Review is the only monthly print 

magazine, digital magazine, e-newsletter and online resource 

developed specifically for professionals responsible 

for conducting, coordinating and purchasing 

marketing research products and services. 

A new luster 

IDIs drive repositioning of 

Platinum Guild Web site 

2011 Research 

Panels Directory 

November 2011 

www.quirks.com 

Designed to promote the understanding, use and 

value of marketing research, Quirk’s free resources 

include original articles on research techniques, 

case studies, news, survey findings, global listings 

for conferences and jobs, discussion forums and 

the most complete and up-to-date directories 

of market research product and service 

companies. More than 150,000 professionals 

access Quirk’s resources every month. 

Get in 

the MIX 

To get your own FREE access 

visit www.quirks.com

Research Services Index 


Advertising Claim Substantiation 

SKIM 

Advertising Effectiveness 



Purchased 

Research Now 

Sticky 

Ypulse, Inc. 

Advertising Impression Studies 

Sticky 

Advertising Research 











Sticky 


Toluna 

uSamp 


Ypulse, Inc. 

Advertising Tracking 



Sticky 

Association Membership 

Studies 


Attitude/Usage Studies 









uSamp 


Ypulse, Inc. 

Audience Research 



Behavioral Economics 


Benchmark Studies 

CFI Group 


Brainstorming/Idea Generation 



SEEK, Inc. 

Ypulse, Inc. 

Brand Equity 







Brand Identity 



Ypulse, Inc. 

Brand Loyalty Studies 

Added Value 




Brand Positioning Studies 

Added Value 










TNS 

Ypulse, Inc. 

Brand Share Studies 

Added Value 



Ypulse, Inc. 

Brand/Image Development 









Ypulse, Inc. 

Brand/Image Tracking 










Toluna 

Ypulse, Inc. 

Business Plan Development 


Business-To-Business Research 





CMI 

Critical Mix 




Research Now 




SSI 

SurveyGizmo 


Toluna 

uSamp 

Car Clinics 



Central Location Interviewing 


Coding 

Decipher 




Communication Strategy 

Research 





Ypulse, Inc. 

Competitive Intelligence 


MicroStrategy 

Purchased 


Competitor Customer 

Research 

CFI Group 


Concept Development 





SEEK, Inc. 


Ypulse, Inc. 

Concept Optimization 



SEEK, Inc. 

Ypulse, Inc. 

Concept Research 



Ypulse, Inc. 

Concept Testing 









RealityCheck 


Ypulse, Inc. 

Conjoint Analysis/Trade-Off 

Analysis 







SKIM 

Consumer Promotion Research 


Consumer Research 






CFI Group 


CMI 

Critical Mix 





In Vivo BVA 



MicroStrategy 



Research Now 


SEEK, Inc. 

SSI 


SurveyGizmo 


TNS 

Toluna 

uSamp 



Ypulse, Inc. 

Consumer Research Consultation 


Copy Development Research 


Copy Testing 






Ypulse, Inc. 

Copy Testing-Online 



Ypulse, Inc. 

Corporate Image Studies 



Crowdsourcing 


Intengo 



Research Now 

Toluna 

Customer Loyalty 





CFI Group 





SSI 

TNS 

Toluna 

Customer Recovery Studies 

CFI Group 

Customer Satisfaction Studies 





CFI Group 








Toluna 

Data Analysis 



Dapresy NA 


E-Tabs 




Megaputer 


SSI 


Data Collection Field Services 


Critical Mix 

Decipher 




Research Now 



SSI 

Toluna 

uSamp 

Data Crosstabulation 

Critical Mix 





Data Entry 



Data Processing 


Decipher 



SSI 

Database Development/M.I.S. 


Decision Research 

Consultation 


Demographic Analysis 


Demographic Database 


Demographic Profiles 


Distribution Checks 


DIY Research 

Critical Mix 



SSI 

Toluna 

uSamp 

Door-To-Door Interviewing 


E-mail Surveys 

Critical Mix 

SSI 

Toluna 

Employee Opinion Studies 






Toluna 

Ethnic Interviewing 




Ethnographic Research 






Lextant 

RealityCheck 

SEEK, Inc. 



uSamp 


Ypulse, Inc. 

Executive Interviewing 



Exit Interviews 


Exploratory Research 



Eye Tracking 

Sticky 

Tobii Technology 

Facial Coding 


Field Audits 


Field Management Services 



Focus Group-Bulletin Board 


20|20 Research 


Ypulse, Inc. 

Focus Group-Facilities 

Bellomy Research, Inc. 


Focus Coast to Coast, Inc. 



Focus Group-Moderating 








Focus Group-Online 


Focalytic 



RealityCheck 

Toluna 




Ypulse, Inc. 

Focus Group-Transcriptions 

VoiceBase 

Focus Group-Videoconference 



Focus Group-Web Conference 


Forecasting/Trends Research 



Forms Processing/Scanning 


Gamification 



Toluna 

Home-Use Tests 


RealityCheck 


Hybrid Research (Qual/Quant) 






Toluna 

uSamp 

Image Studies 



Incentive Payment & 

Processing 


Industrial Research 


In-Store Research 


In Vivo BVA 

Purchased 


TNS 

Toluna 

Interactive Electronic Group 

Research 


Interactive Voice Response (IVR) 




SSI 

Toluna 


International Interviewing 

SSI 

Toluna 

International Research 




Critical Mix 








Paradigm 






Research Now 



SSI 

Legal Research 



Lifestyle Research/Clustering 


Low Incidence Research 

Research Now 

Low Incidence Screening 

Critical Mix 

Mail Surveys 


Mall Interviewing 


Mapping 

Locately 


Market Feasibility Studies 


uSamp 

Ypulse, Inc. 

Market Forecasting 


Market Opportunity Studies 



Ypulse, Inc. 

Market Segmentation Studies 










Ypulse, Inc. 

Market Statistics 


Ypulse, Inc. 

Marketing Research 

Consultation 




Marketing Research-Full 

Service 





CMI 


Focalytic 

GfK 








SKIM 


TNS 

Toluna 


Ypulse, Inc. 

Media Research-General 


Media Research-Television 


Media Research-Web 



uSamp 

Medical Interviewing 

Research Now 


SKIM 

Merchandising Studies 

In Vivo BVA 

Mobile Surveys 



Critical Mix 




Locately 



Paradigm 

Purchased 


RealityCheck 

Research Now 


SSI 

SurveyGizmo 

Toluna 

uSamp 


Ypulse, Inc. 

Mock Jury Trials 



Modeling/Simulation Studies 



Multivariate Analysis 






Music Tests 


Mystery Shopping 


Purchased 


Toluna 

Name Development 


Name Research 



Neuromarketing Research 


Neurospire, Inc. 

New Product Research 





Lextant 






Ypulse, Inc. 

Observation Research 





Omnibus Surveys-Business 

uSamp 

Omnibus Surveys-Consumers 



Research Now 


Toluna 

uSamp 


One-on-One (Depth) Interviews 





Quester ® 


Online Communities (MROCs) 


Focalytic 






Research Now 

Toluna 


Ypulse, Inc. 

Online Research Consultation 




SSI 

SurveyWriter 

uSamp 

Online Survey Design/Analysis 

CFI Group 



SSI 

SurveyGizmo 

SurveyWriter 

Toluna 

uSamp 

Ypulse, Inc. 

Online Surveys 



Critical Mix 

Decipher 

Focalytic 








SSI 

SurveyGizmo 


Toluna 


uSamp 

Ypulse, Inc. 

On-site Interviewing 


Package Development Research 



In Vivo BVA 



TNS 




Ypulse, Inc. 

SEEK, Inc. 




Purchased 

SEEK, Inc. 


Ypulse, Inc. 

Packaging Testing 

Product Placement 

Qualitative Research - Online 

Shopper Insights 





In Vivo BVA 



Panels-Diary 


Panels-Online 




Critical Mix 






Paradigm 


Research Now 




SSI 

Sticky 

Toluna 

TrueSample 

uSamp 


Ypulse, Inc. 

Panels-Proprietary 



Critical Mix 

SSI 

uSamp 

Point-of-Purchase Research 

In Vivo BVA 

Purchased 

Political Polling 



SSI 


Ypulse, Inc. 

Pre-Recruit Interviewing 


Predictive Markets 


Pricing Research 





SKIM 

Ypulse, Inc. 

Primary Research 



Product Positioning Studies 




TNS 

Ypulse, Inc. 

Product Testing Research 










Sticky 

TNS 

Ypulse, Inc. 

Product/Sample Pick-Up 


Program Effectiveness Studies 

Ypulse, Inc. 

Promotion Dev./Evaluation 

Studies 


Psychographic Research 


Ypulse, Inc. 

Psychological/Emotion Research 



Public Opinion Studies 


SSI 



Qualitative Research 

Added Value 





CFI Group 

CMI 



In Vivo BVA 



Purchased 



Quester ® 




Focalytic 





Quester ® 

SSI 

TNS 

Quantitative Research 

Added Value 





CFI Group 

CMI 


Critical Mix 

DIG Insights 







SSI 

SurveyGizmo 

SurveyWriter 


Recruiting-Qualitative 



Recruiting-Quantitative 


Repositioning Studies 

Ypulse, Inc. 

Sampling 


Critical Mix 


Research Now 



SSI 

Toluna 

TrueSample 

uSamp 

Secondary/Desktop Research 


Segmentation Studies 





Locately 







In Vivo BVA 


Locately 



Purchased 

RealityCheck 


TNS 

Site Selection Analysis 


Social Media Research 



Focalytic 




MicroStrategy 


Research Now 

SKIM 

Toluna 



Social Research 

Toluna 

Ypulse, Inc. 

Software-Automated Reporting 

Critical Mix 

Dapresy NA 

E-Tabs 

Software-CAPI (Computer 

Aided Personal Interviewing) 


Software-CATI (Telephone 

Interviewing) 


SSI 


Software-Comprehensive Stat. 

Pkg. 

Qualtrics 


Software-Conjoint Analysis 


Software-Data Analysis 

Confirmit 

Critical Mix 




OfficeReports 

Qualtrics 

uSamp 



SSI 

SurveyWriter 

uSamp 

Telephone Number Look-Ups 


Purchased 

Ypulse, Inc. 



Software-Data Delivery Tools 


Critical Mix 

E-Tabs 

OfficeReports 

uSamp 

Software-Data Tabulation 

Confirmit 

Critical Mix 

OfficeReports 

uSamp 


Software-Database Management 


Software-Mobile Surveys 


Paradigm 

Qualtrics 


SSI 


SurveyGizmo 

uSamp 


Software-Online Surveys 

Confirmit 

Critical Mix 

Decipher 


Qualtrics 


SSI 

SurveyGizmo 

Toluna 

uSamp 


Software-Qualitative 

itracks 


Quester ® 


SurveyGizmo 



Software-Sampling 



SSI 

uSamp 

Software-Survey Design & 

Analysis 

CFI Group 

Confirmit 

Critical Mix 

Software-TURF Analysis 

SurveyGizmo 

Spec Writing-Web 

SurveyWriter 

Sponsorship Research 


Statistical Analysis 




Statistical Research 

Consultation 


Store Audits 

Purchased 


Store Control Tests 


Store Simulation Studies 


Sticky 

Strategic Marketing 

Ypulse, Inc. 

Strategy Research 



Ypulse, Inc. 

Survey Design 

SSI 

uSamp 

Syndicated Research 



Taste Tests 





Telephone Interviewing/CATI 






SSI 


Telephone/Mail/Telephone 

Studies 



Test Kitchen 


Test-Market Simulation 



Text Analytics 



Decipher 

Focalytic 


Megaputer 

MicroStrategy 

Quester ® 

VoiceBase 


Tracking Research 










SSI 

uSamp 


Ypulse, Inc. 

Training 


Transcription Services 


VoiceBase 

Usability Testing 



Lextant 


Toluna 

Ypulse, Inc. 

Validations 

TrueSample 

Web Site Evaluation 

Toluna 

Word-of-Mouth Research 


Industries Markets and 

Audiences Index 

Advertising Agencies 



Research Now 

SSI 


uSamp 

Affluent/Wealthy 

Research Now 

SSI 

uSamp 

African-American 

Research Now 


SSI 

uSamp 

Air Travelers 

uSamp 

Airlines 

Research Now 

uSamp 

Apparel/Accessories/Textiles 


Research Now 

Asians 


uSamp 

Business-To-Business 




Critical Mix 



Research Now 



SSI 

uSamp 

Candy/Confectionery 


Cereals 


Children 




uSamp 

College Students 


uSamp 

Ypulse, Inc. 

Communications 


Computer-Hardware 

Consumer Services 


uSamp 

Consumers 



Critical Mix 




uSamp 

Cosmetics 


uSamp 

CPAs/Financial Advisors 


Research Now 

Direct Marketing/Direct 

Response 

Research Now 

Education 


uSamp 

Ypulse, Inc. 

Educators (Schools/Teachers) 

uSamp 

Electronics 


Employees 


uSamp 

Film/Movie 

SSI 

Financial/Investment/Banks 








Research Now 

Foods/Nutrition 





SEEK, Inc. 

uSamp 

Gaming/Casinos 




uSamp 

Gay & Lesbian 


Research Now 

Generation X/Y 


uSamp 

Ypulse, Inc. 

Government 


Research Now 

uSamp 

Grocery/Supermarkets 

Industries/Markets/Audiences Index 

Associations 


Automotive 





Research Now 

SSI 

uSamp 

Automotive Aftermarket 


uSamp 

Beverage 





SEEK, Inc. 

uSamp 

Building Materials/Products 



Research Now 

uSamp 

Computers 


Research Now 

uSamp 

Computer-Software 


Research Now 


uSamp 

Construction Industry 

Research Now 

Construction-Residential 

Research Now 

Consumer Durables 




SSI 

Entertainment 




Research Now 

SSI 

uSamp 

Entrepreneurs/Small Business 

Research Now 

uSamp 

Environmental 

uSamp 

Executives/Management 

SSI 

uSamp 

Fast-Food Industry 





Research Now 

SSI 



uSamp 

Health & Beauty Aids 


uSamp 

Health Care 




Critical Mix 





Research Now 


SSI 


uSamp 

Health Care Products-Natural 

uSamp 



Higher Education 

Manufacturing 

Parents 

Teens 

Industries/Markets/Audiences Index 


Research Now 

uSamp 

High-Tech 



Research Now 


SSI 

uSamp 

Hispanic 


Critical Mix 



uSamp 

Hospitality Industry 




Research Now 

uSamp 

Hospitals 


Household Products/Services 



uSamp 

Information Technology (IT) 


Research Now 

SSI 

uSamp 

Insurance 




International Firms 

Critical Mix 


SSI 

Internet/Web 


Critical Mix 


Research Now 

SSI 

uSamp 

Lawyers 



Leisure 



uSamp 


Research Now 

Mass Merchandisers 


SSI 

Media 


SSI 

uSamp 

Ypulse, Inc. 

Medical 


uSamp 

Medical/Surgical Products 


Middle-Eastern 

Critical Mix 


Millennials 


uSamp 

Mothers 


Research Now 


SSI 

uSamp 

Mothers-Expectant 


Research Now 

uSamp 

Newspapers/Magazines 


uSamp 

Non-Profit/Fund Raising 

Research Now 

uSamp 

Nurses 

Critical Mix 

Office Products 


uSamp 

Packaged Goods 









SEEK, Inc. 

SSI 

uSamp 



SSI 

uSamp 

Pet Foods/Supplies 



Research Now 

uSamp 

Pet Owners 


uSamp 

Pharmaceutical Products 





Research Now 


SSI 


uSamp 

Physicians 

Critical Mix 


Research Now 

Public Relations 

uSamp 

Restaurants/Food Service 








SSI 


uSamp 

Retailing 










SSI 

uSamp 

Ypulse, Inc. 

Seniors/Mature 


uSamp 

Sporting Goods 


uSamp 

Sports 

uSamp 


Critical Mix 


uSamp 

Ypulse, Inc. 

Telecommunications 







Research Now 


uSamp 

Television 


uSamp 

Ypulse, Inc. 

Television-Cable/Satellite 



Research Now 

uSamp 

Theme Parks 


Tourism 


uSamp 

Transportation 


Research Now 

Travel 





SSI 

uSamp 

Utilities/Energy 






Notes

Notes

Notes

Save the Date 

Boca Raton Resort and Club • October 20-22, 2014 

Speaking Opportunities 

Contact Krista Vazquez at kvazquez@iirusa.com 

Sponsorship & Exhibit Opportunities 

Contact Jon Saxe at jsaxe@iirusa.com 

Elizabeth Hinkis at ehinkis@iirusa.com 

Alex Siegel at asiegel@iirusa.com 

Save $1,000 when you register now! 

Register during the event and lock in the lowest possible rate! 

Visit the TMRE 2013 information desk for details. 

M2528

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