CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
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MONDAY, OCTOBER, 21, 2013<br />
Sessions are 40 minutes followed by 5 minutes to transition to the next session.<br />
Mobile & Social Insights<br />
Digital Insights & Cross<br />
Platform Measurement<br />
Business & Competitive<br />
Intelligence<br />
User Research &<br />
Customer Experience<br />
Room: Bayou B Room: Bayou C Room: Bayou D Room: Canal B<br />
1:30<br />
Is 1+1+1 > 3? Measuring<br />
the Compounding Effects<br />
of a Multichannel Launch<br />
Campaign<br />
Dan Teeter, Director, Market<br />
Intelligence, Nissan<br />
1:30<br />
TV Everywhere: The<br />
Key Component in How<br />
Consumers Value Pay TV<br />
Roger Strong, Vice President of<br />
Research and Analysis, EPIX<br />
Jon Giegengack, Principal, Hub<br />
Entertainment Research<br />
1:30<br />
It’s Just Not That Hard –<br />
Using Consumer Insight for<br />
Competitive Advantage<br />
Susan Topel, Director, Strategic<br />
Insights, Centene Corporation<br />
1:30<br />
Experience Infused Product<br />
Development<br />
Anna Kravets, Director, User<br />
Experience Strategy, Merck<br />
2:10 Five Minutes to Transition to Next Session<br />
2:15<br />
Catch Me If You Can:<br />
Research and the Increasingly<br />
Mobile Consumer<br />
Joe St. Hilaire-Bona, Manager,<br />
Consumer & Business Insights and<br />
Rebecca Zogbi, Vice President,<br />
Global Consumer & Business<br />
Insights, Dunkin’ Brands, Inc.<br />
2:15<br />
Curious + Connected = Curve<br />
Surfers: Sundance Channel<br />
Audience<br />
Daniel Marcu, VP, Research and<br />
Insights and Monica Valenti Bloom,<br />
Senior Vice President, Marketing,<br />
Sundance Channel<br />
2:15<br />
Connecting the Intelligence<br />
Dots for Value Driven<br />
Strategy<br />
Eric Jagher, Vice President,<br />
Strategy, Insights, and Analytics,<br />
U.S. Cellular<br />
2:15<br />
Connect.Dream.Create. :<br />
Projective Techniques<br />
for Uncovering Desired<br />
Experiences and<br />
Visualization Techniques for<br />
Activating Insights<br />
Laura Flessner, Sr. Manager,<br />
R&D Products Research, Pfizer<br />
Consumer Healthcare<br />
Marty Gage, Vice President,<br />
Design Research, Lextant<br />
2:55 Networking Break – Delta Mezzanine Lobby<br />
3:30<br />
Navigating the Storm of<br />
Online Advertising<br />
Nick Drew, Research Manager,<br />
Yahoo! Canada<br />
Dominic Atkinson, Executive<br />
Director, DIG Insights Inc.<br />
Catherine Dine, President, Dine<br />
Discoveries<br />
3:30<br />
PASSION8 (Find the Passion)<br />
Melanie Schneider, Vice President,<br />
Research, AMC<br />
3:30<br />
Is Playing it Safe Costing<br />
You an Edge? One Client’s<br />
Insights from Testing with<br />
Prediction Markets<br />
Michelle Onofrio, Senior<br />
Manager, Market Research,<br />
Beirersdorf, Inc.<br />
John Barrett, Vice President, Client<br />
Solutions, Intengo<br />
3:30<br />
Demonstrating the ROI of<br />
User Experience<br />
Chris Kimmelshue, User Experience<br />
Architect, UL Workplace Health<br />
and Safety<br />
4:10 Five Minutes to Transition to Next Session<br />
4:15<br />
Faster, Better AND Cheaper<br />
Multi-National Qualitative<br />
Jim Bryson, CEO, 20|20<br />
4:15<br />
Defining Audience Targets<br />
Using Multiple Sources<br />
Mark Sacher, Vice President,<br />
Research, NBCU – Sprout<br />
4:15<br />
From Data Collector to Agent<br />
Provocateur<br />
Greg Heist, Vice President,<br />
Research Innovation, Gongos<br />
Research<br />
Jason Raguso, Managing Director, 0 2<br />
Integrated (a gongos enterprise)<br />
4:15<br />
Experience Design: 7 Key<br />
Steps to Delivering Customer<br />
Delight and Business Results<br />
Lesley Mottla, Executive Vice<br />
President, Product & Experience,<br />
Zipcar<br />
4:55 Networking Break<br />
6<br />
@TMRE www.TheMarketResearchEvent.com #TMRE13
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