CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
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TUESDAY, OCTOBER 22, 2013<br />
Morning Keynotes (Delta Ballroom A)<br />
7:30 Registration – Delta Lobby<br />
Morning Refreshments – Delta Lobby A<br />
8:30 Offi cial Conference Welcome<br />
8:45 Trends, Fads & Transformation: The Impact of the Internet<br />
Jeffrey Cole, Director, USC Annenberg Center for the<br />
Digital Future<br />
Sessions are 40 minutes followed by 5 minutes to transition to the next session.<br />
Your Hybrid<br />
Skill Set<br />
Transformational<br />
Industry Leadership<br />
Big Data &<br />
Predictive Analytics<br />
Disruptive<br />
Technologies & New<br />
Methodologies<br />
Predictive Insights<br />
& Futuring<br />
Room: Bayou A Room: Bayou B Room: Bayou C Room: Bayou D Room: Bayou E<br />
11:00<br />
Juggling Through the<br />
Maze of Information to<br />
Improve Productivity<br />
& Identify Innovation<br />
Opportunities<br />
Len Ferman, Former<br />
SVP, Consumer & Small<br />
Business Product<br />
Innovation, Bank of<br />
America<br />
11:00<br />
Using VOC-Driven<br />
Action Planning to<br />
Improve Customer<br />
Satisfaction and Loyalty<br />
Katy Churches, Manager,<br />
Customer Experience,<br />
American Family<br />
Insurance<br />
Brian J. O’Connor, Director,<br />
Research Services, Maritz<br />
Research<br />
11:00<br />
Segmentation in a Big<br />
Data World<br />
Shawn Utke, Vice President,<br />
Brand Insights & Research,<br />
Panera Bread<br />
11:00<br />
Keep it Simple: Simple<br />
Innovations in Research<br />
Methodology that Go a<br />
Long Way<br />
Randall Janisch, Advanced<br />
Product Research Manager,<br />
Ford Motor Company<br />
11:00<br />
Game-Changing Trends<br />
that Will Drive Growth<br />
Today & in the Future<br />
Charles Vila, Vice President,<br />
Consumer & Customer<br />
Insights, Campbell Soup<br />
Company<br />
11:40 Five Minutes to Transition to Next Session<br />
11:45<br />
Data Visualization:<br />
The Subtle Art of Data<br />
Alisa Olander, Vice<br />
President, Strategic Insights<br />
& Research, Universal<br />
Music Group<br />
11:45<br />
Don’t Be Clue-Less; The<br />
Corporate Researchers<br />
Guide to Aligning with<br />
Business Partners and<br />
Delivering Impact<br />
Rick Blake, VP Customer<br />
Research, The Hartford<br />
11:45<br />
It’s About Value Data,<br />
Not Big Data<br />
Suresh Subbiah, President,<br />
and Darren Bosik, Senior<br />
Methodologist, QuestBack<br />
North America<br />
11:45<br />
Google Consumer<br />
Surveys: Real-Time<br />
Research in a Connected<br />
World<br />
Paul McDonald, Product<br />
Manager, Google<br />
11:45<br />
Are You Ready for Your<br />
Clients of the Future?<br />
Emily Pachuta, Executive<br />
Director, Head of Client<br />
Insights and Experience,<br />
UBS Financial Services<br />
12:25 Lunch<br />
2:30<br />
Research Theater:<br />
Bringing the Results to<br />
Life<br />
Janet Oak, Senior Director,<br />
Strategy & Insights,<br />
Daymon Worldwide<br />
2:30<br />
From Research<br />
Management to<br />
Research Assets<br />
Management<br />
Sjoerd Koornstra, Global<br />
CMI Planner, Heineken<br />
International<br />
2:30<br />
The American Cancer<br />
Society’s Quest to<br />
Make Sense of the<br />
Noise<br />
Alex Bland, Director<br />
Marketing Research,<br />
American Cancer Society<br />
2:30<br />
Meeting of Two Worlds:<br />
Deep Insights & New<br />
Technologies<br />
Bob Woodard, Partner, Deep<br />
Marketing Alliance, LLC<br />
Tim Hoskins, VP of Client<br />
Relations, Quester<br />
2:30<br />
Trend Spotting:<br />
Trends that Define<br />
a More Discerning<br />
Consumerism<br />
Janu Lakshmanan, Global<br />
Vodka Consumer Insights,<br />
Beam<br />
8<br />
@TMRE www.TheMarketResearchEvent.com #TMRE13
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