CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
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WEDNESDAY, OCTOBER 23, 2013<br />
Sessions are 40 minutes followed by 5 minutes to transition to the next session.<br />
Customer Driven<br />
Innovation<br />
Brand Engagement Strategic Planning Best Practices<br />
Room: Canal A Room: Canal B Room: Canal C Room: Canal D<br />
1:45<br />
The Best In-Homes<br />
Start at Home:<br />
Expanding the Scope<br />
and Projectability of<br />
Ethnography<br />
Larry Rosinski, Market<br />
Research Director, Nissan<br />
1:45<br />
How “Franken-data”<br />
Conquers Hilton’s Big<br />
Data Challenges<br />
Christine Hight,<br />
Sr. Director Market<br />
Research, CRM and<br />
Customer Insights,<br />
Hilton Worldwide<br />
1:45<br />
Executing a Global<br />
Segmentation:<br />
The Challenges<br />
Experienced Providing<br />
a Global Perspective<br />
Joshua Johnson, Market<br />
Intelligence, Nissan<br />
1:45<br />
Lessons from United<br />
Way: Empowering<br />
55,000 Women<br />
Through Research<br />
Christine Tchoumba, VP<br />
of Strategic Accounts,<br />
iModerate<br />
Kristin Thomsen, Manger,<br />
Market Research and Julia<br />
Raether, Director of Market<br />
Research & Customer<br />
Insights, United Way<br />
2:25 Five Minutes to Transition to Next Session<br />
2:30<br />
Getting to the Heart<br />
of the Matter:<br />
A Comprehensive,<br />
Multi-Layered<br />
Approach to Inspire<br />
and Support the<br />
Development of<br />
Innovative Retirement<br />
Communities<br />
Nancy Tegethoff Baker,<br />
VP of Market Intelligence,<br />
Sales & Information,<br />
Erickson Living<br />
2:30<br />
Consumers Speak: Are<br />
You Listening? Linking<br />
Satisfaction to Brand<br />
Perception & Loyalty<br />
Kimberly Kitchings, Vice<br />
President, Corporate<br />
Strategic Planning and<br />
Program Metrics, Cotton<br />
Incorporated<br />
2:30<br />
I Owe, I Owe, So Off<br />
to Work I Go: How<br />
Life Stages Influence<br />
Attitudes Toward Debt<br />
Michael J Lewis, SVP,<br />
Bank of America<br />
2:30<br />
Converting Insights<br />
Into Action – Tips,<br />
Tricks and Strategies<br />
for Impact<br />
Kate Pomeroy, VP,<br />
Consumer Insights<br />
Planning and Research,<br />
Pernod Ricard USA<br />
3:10 Conference Concludes<br />
@TMRE www.TheMarketResearchEvent.com #TMRE13 15
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