CONFERENCE GUIDE - IIR

Lextant
580 N. 4th St., Suite 610
Columbus OH 43215
Ph. 614-228-9711
chrisr@lextant.com
www.lextant.com
Lextant informs and inspires design through a deep understanding of people,
their experiences and their aspirations. Our experienced team of design research
and user-experience professionals provides this clarity for product, retail, brand
and interaction design programs in such diverse domains as consumer packaged
goods, health care systems, durable goods, retail apparel, consumer electronics
and information technology systems.
LRW (Lieberman Research Worldwide)
1900 Avenue of the Stars
Los Angeles CA 90067
Ph. 310-553-0550
info@lrwonline.com
www.www.LRWonline.com
Lieberman Research Worldwide is a full-service custom market research
company, providing so what? ® consulting to help clients achieve business
impact, specifically focusing on improving financial results wherever possible.
LRW employs its proprietary processes and highly sophisticated approaches to
marketing science to help clients solve complex business problems. LRW clients
gain an understanding of the non-conscious and emotional drivers of consumer
choice utilizing Pragmatic Brain Science ® techniques. LRW conducts research in
80 countries around the globe.
(Visit booth 208)
Locately
One Marina Park Drive, 14th Floor
Boston MA 02210
Ph. 617-501-3544
info@locately.com
www.locately.com
Introducing the next-generation intercept: GPS location analytics combined
with in-the-moment mobile surveys. Locately›s platform detects which stores
consumers visit based on location data from mobile phones. Our platform
sends targeted mobile surveys to shoppers «in the moment» while they are
actually at the store to understand what ads they notice and why/how shoppers
make decisions. The next-generation intercept can be used for marketing
effectiveness, shopper insights, segmentation studies and path-to purchase
research.
(Visit booth 408)
M/A/R/C ® Research
7850 N. Belt Line Road
Irving TX 75063
Ph. 800-884-6272
Scott.Waller@MARCresearch.com
www.MARCresearch.com
M/A/R/C Research is a custom marketing research firm dedicated to helping
clients create, evaluate and strengthen their brands. M/A/R/C’s teams design
and execute qualitative and quantitative, traditional and online solutions while
adhering to a client-service ethic built on being easy to work with and delivering
what is promised. Their core competency is measuring attitudes and behaviors
to accurately explain and predict market share, revenue and bottom-line impact
of a client’s actions. M/A/R/C helps businesses address consumer, channel and
B2B marketing issues to launch better products and services, attract and retain
valuable customers and build stronger brands. Their proven, marketing issuefocused
solutions support clients’ brand-building efforts. M/A/R/C has been
successfully designing, executing and analyzing studies to help clients across a
range of industries since 1965. They deliver research answers with a business
perspective in the language of decision makers. M/A/R/C’s client-service
locations are in Dallas (headquarters); Greensboro, N.C.; Nashville, Tenn.; and St.
Louis. M/A/R/C - Strong brands start with smart research.
(Visit booth 416)
Maritz Research
Corporate Headquarters
1355 N. Highway Dr.
Fenton MO 63099
Ph. 877-4-MARITZ or 636-827-8865
info@maritz.com
www.maritzresearch.com
As one of the world’s largest marketing research firms, Maritz Research helps
today’s most successful companies achieve financial gain through a deep
understanding of their customers, employees and channel partners. We help
organizations become the provider of choice by applying marketing research
designs that help them attract, retain and grow profitable customers.
(Visit booth 302)
Market Strategies International
17430 College Parkway
Livonia MI 48152
Ph. 734-542-7600
info@marketstrategies.com
www.marketstrategies.com
Market Strategies International is a market research consultancy with deep
expertise in communications, consumer goods, energy, financial services,
healthcare, technology and wealth management. We design and implement
intelligent custom and syndicated research and deliver meaningful results that
help companies make business decisions with complete and total confidence. Our
research specialties include brand, communications, CX, product development
and segmentation. Read Market Strategies’ blog at FreshMR, and follow us on
Facebook, Twitter and LinkedIn.
(Visit booth 110)
Marketing Systems Group
755 Business Center Drive, Suite 200
Horsham PA 19044
Ph. 800-336-7674 or 215-653-7100
info@m-s-g.com
www.m-s-g.com
Marketing Systems Group provides innovative products and services designed
for the survey research industry. MSG products include GENESYS Sampling,
PRO-T-S Dialers and ARCS Panel Management IVR and Web recruiting. GENEYS
Sampling provides full-service sampling capabilities including RDD, listed
samples, business samples, screening services, online/Web sample, addressbased
sample, sample/list enhancement services including telephone lookup and
data appendage as well as cell phone samples. PRO-T-S is a research predictive
dialing system designed to improve productivity and quality while reducing costs.
ARCS is an all-in-one tool created for panel management, Web/IVR recruiting
and data collection. Other MSG resources include database development,
management and analytical capabilities.
(Visit booth 411)
MarketTools, Inc.
201 Mission Street #1400
San Francisco CA 94105
Ph. 866-499-3750
info@markettools.com
www.markettools.com
MarketTools, a part of MetrixLab is the fastest-growing global provider of mobile
and online research. Through mobile metering technology, advanced respondent
engagement and research science expertise we provide actionable insights for
high-value business decisions. See us in booth #126 for a sneak peek at our
mobile metering app. Discover how passive data combines with in-the-moment
survey research to generate the most meaningful, actionable consumer insights
that help you drive business. Specializing in brand, media and advertising,
innovation and shopper, e-business performance and customer experience
management we combine cutting-edge technology with proven qualitative
and quantitative methodologies. Headquartered in Rotterdam with offices in
New York, Chicago, Minneapolis, Seattle, San Francisco, Hyderabad, London,
Hamburg, Paris, Madrid and Shanghai we conduct online research in more than
50 countries worldwide.
(Visit booth 126)
Megaputer
1600 West Bloomfield Rd., Suite E
Bloomington, IN 47403
Ph. 812-330-0110
sales@megaputer.com
www.megaputer.com
Megaputer software enables you to make timely, informed decisions using
knowledge derived from data analysis. Megaputer generously invests in
research in new data and text analysis technologies. Our unique and growing
R&D group works relentlessly on pushing the boundaries of what is possible in
data analysis. We take pride in constantly learning from real-world challenges
faced by our customers. This allows Megaputer researchers to identify the
most suitable algorithms to address typical problems. Customers need analytic
solutions available in the framework of their existing IT systems. Megaputer
meets these needs by offering a flexible platform for building powerful domain
specific analytic solutions.
(Visit booth 227)
MFour Mobile Research
3525 Hyland Avenue, Suite 240
Costa Mesa CA 92626
Ph. 714-754-1234
mobile@mfour.com
www.mfour.com
Mobile research is opening the door to consumer insights never before thought
possible and we exist to help you uncover them. Our goal is straightforward -
design the best platform, recruit the best panels and deliver the highest-quality
mobile market research in the world. Available for Droid and Apple smartphones
and tablets, our Surveys on the Go app was designed by researchers and
programmed by a team of the most talented in-house developers around. That
is why we are the most downloaded, highest-rated and technologically advanced
native application in the mobile research market. We provide you with all of the
sophistication of online systems and all of the added benefits that mobile brings.
(Visit booth 426)
MicroStrategy
1850 Towers Crescent Plaza
Tysons Corner VA 22182
Ph. 703-848-8600
info@microstrategy.com
www.microstrategy.com
Founded in 1989, MicroStrategy is a leading global provider of enterprise
software platforms for business intelligence (BI), mobile intelligence, and
social intelligence applications. MicroStrategy provides integrated reporting,
analysis, and monitoring software that enables companies to analyze the data
stored across their enterprise or in the cloud to make better business decisions.
Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and
superior data and user scalability.
Millward Brown
11 Madison Avenue, 12th Floor
New York NY 10010
Ph. 212-548-7200
jasonl@millwardbrown.com
www.millwardbrown.com
Millward Brown (www.millwardbrown.com) is a leading global research agency
specializing in effective advertising, strategic communication, media and brand
equity research. Millward Brown helps clients grow great brands through a
set of comprehensive research-based qualitative and quantitative solutions.
We have 82 offices in more than 50 countries and work with 90 percent of
the world’s largest brands. Specialist practices include Millward Brown Digital,
Firefly Millward Brown (a global qualitative network), Millward Brown Optimor
(helping clients maximize return on brand and marketing investments) and
MaPS (strategic analytics and consulting). Millward Brown is part of Kantar, the
insights, information and consultancy division of WPP.
(Visit booth 320)
www.quirks.com Compiled from the Quirk’s Researcher SourceBook ® – Now an app! 27
Alphabetic Index
2013 TMRE Exhibitor Directory