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NEWS<br />

PROJECTION LIGHTS & STAGING NEWS<br />

Indispensable Technology Awards to Debut at 2009 Parnelli Gala<br />

By Richard Cadena<br />

NEW YORK — Vibrant Design LD Christopher<br />

Landy provided the design for six MTV<br />

Unplugged shows that debuted on the Web<br />

at www.unplugged.mtv.<strong>com</strong>. Landy lit Adele,<br />

All Time Low, Silversun Pickups, Paramore,<br />

Katy Perry and Vampire Weekend.<br />

The MTV Unplugged shows were executive<br />

produced and directed by Matthew Mills<br />

of Space Station Media, which has also produced<br />

a variety of other Web projects, TV<br />

It used to be that you lived and died using<br />

the same technology. Fathers handed<br />

down blacksmithing and printing techniques<br />

to their sons, who in turn passed it<br />

down to their sons. It might be several generations<br />

before the technology changed.<br />

Today, we live and die by new technology.<br />

According to futurist George Gilder,<br />

the amount of new technological information<br />

is doubling every two years, and by the<br />

year 2014 it will be doubling every 72 hours.<br />

Think about the impact that has on our little<br />

industry. No longer does the technology<br />

you learned when you started in this business<br />

mean as much as it did a few years ago.<br />

In fact, as astonishing as it may sound, half<br />

of what you learned two years ago might be<br />

obsolete now. The most successful manu-<br />

Vote for the Indispensable Technology “IT” Award Nominees at www.parnelliawards.<strong>com</strong>/vote<br />

facturers are the ones who can leverage new<br />

technology in the marketplace and bring<br />

new products to the market faster and better<br />

than their <strong>com</strong>petition.<br />

New technology is the only constant in<br />

an industry where one of the most important<br />

criterions for a designer is, “How can I<br />

create something fresh and new?” Those<br />

manufacturers who are clever enough to<br />

help answer that question with new technology<br />

are deserving of special recognition.<br />

To that end, we have created a new award<br />

called the Indispensable Technology Award.<br />

One award will go to each manufacturer in<br />

the categories of lighting, video, staging,<br />

and something they call audio.<br />

The inaugural nominees for the new<br />

awards are:<br />

Lighting<br />

Clay Paky Alpha Beam — The Alpha Beam<br />

is an automated ACL with a 1500-watt source<br />

that produces a parallel beam of light. LD Jeff<br />

Rials used them on the European leg of the<br />

Limp Bizkit tour.<br />

Coemar Infinity Spot XL — The sister wash<br />

fixture to the Infinity Spot XL was used on AC/<br />

DC’s Black Ice tour. Co-lighting designer Tony<br />

Hill said he chose the fixtures “for their power<br />

and ability to create energy without moving<br />

or strobing the lights.”<br />

Martin MAC III — The new flagship automated<br />

lighting fixture from Martin, the MAC<br />

shows and feature films. The MTV Unplugged<br />

series was shot at NEP Studios in New York<br />

with a two-day turnaround.<br />

“It’s been interesting to work on a series<br />

shot for the Web,” Landy said, adding that<br />

“Web programming is a growing trend. At<br />

least one song from each show <strong>com</strong>es into<br />

rotation on MTV and MTV2, and now Palladia<br />

HD has picked up the series in full HD.”<br />

Mills and art director Scott Kawczynski<br />

III, was on the Billy Joel/Elton John tour. LD<br />

Mark Fafano said it’s “extremely bright” and<br />

its optics are “amazing.”<br />

PRG Bad Boy — PRG calls the Bad Boy a<br />

“hybrid luminaire that <strong>com</strong>bines the qualities<br />

of a traditional automated light with a large<br />

venue fixture.” LD Willie Williams, who is currently<br />

using them for the U2 tour, said “I think<br />

it’s fair to say that they are absolutely remarkable.”<br />

Vari-Lite VL 3500 Wash — You can hardly<br />

see a touring show without these workhorse<br />

automated moving yoke fixtures. LD John<br />

Dickson of LD Systems used them for 20<br />

nights of shows during the Houston Livestock<br />

and Rodeo. “I love how you can get such a<br />

tight beam in the Vari-Brite mode,” he said.<br />

Video<br />

Barco/High End Systems ShowPix — Lawrence<br />

“Loz” Upton used 12 ShowPix on the<br />

latest Crystal Method tour. The <strong>com</strong>bination<br />

LED color wash/graphic image display<br />

fixture was the first in the High End Systems<br />

pixelation line.<br />

Martin LC Plus — Martin’s LC Plus modular<br />

LED video panels have an IP rating of 65<br />

and are designed for low weight and high<br />

transparency.<br />

Main Light Industries MF3 — A panel containing<br />

three Martin Stagebars in vertical<br />

rows of 54 pixels each make up the display<br />

area of the MF3. They are currently on tour<br />

Lighting MTV Unplugged for the Internet<br />

did the production design for the shows, creating<br />

“something of a speakeasy vibe that<br />

harkened back to the older Unpluggeds,” he<br />

said. The designers took a more streamlined<br />

approach to the décor, however, “because<br />

we needed to be able to take sets down and<br />

whisk them away in a heartbeat.”<br />

“Chris knows how to work something up<br />

in an unparalleled way,” said Mills. “When we<br />

first turned on the lights he took our breath<br />

away. And he’s shown us 10 different looks,<br />

which were all great. Chris has been able to<br />

take our simplified set and make it look much<br />

more <strong>com</strong>plex with a variety of lighting techniques.<br />

He was able to change the lighting<br />

from song to song so it’s moody for one track<br />

and bright and vibrant in another.”<br />

Landy supported the “simple and elegant<br />

look” of Mills’ and Kawczynski’s set with a<br />

<strong>com</strong>plement of LEDs. “We kept it simple, too,<br />

starting with 18 LEDs and adding six more.<br />

with the Jonas Brothers.<br />

Philips Color Kinetics iColor Flex — The<br />

LED strand of lights enables any surface to<br />

be<strong>com</strong>e a video display. It’s been used on<br />

many custom designs.<br />

Zap Technology RGBig LED — The <strong>com</strong>pany<br />

known for its large format lights, Zap<br />

Technology, has mounted an LED panel on a<br />

single-armed yoke fixture base.<br />

Staging<br />

Brown United Post Technology Towers —<br />

These towers can be used to construct anything<br />

from delay towers to roofs. They were<br />

used for Billy Joel and Aerosmith.<br />

CM Entertainment Technology Prostar<br />

Chain Hoist — The manufacturer of the<br />

Lodestar recently introduced a smaller version<br />

called the Prostar.<br />

Stageline SL100 Mobile Stage Mix Position<br />

— The SL100 mobile stage has been around<br />

a while, but the new SL100 Mobile Stage Mix<br />

Position is a new multi-level FOH unit that<br />

can be ready in one hour.<br />

Tomcat Edge Truss — Edge is a line of<br />

“intelligent” pre-rig truss designed so four<br />

would fit in the width of a typical truck. The<br />

truss also features stacking spigots.<br />

Tyler Truss GT Truss —Tyler’s Green Truss<br />

(GT) was designed from the ground up to<br />

save space and weight. Fixtures travel inside<br />

the truss sections for faster load-in and out<br />

as well as setup and tear-down.<br />

It’s always surprising what you can do on a<br />

show of that size.”<br />

Landy’s lighting rig was <strong>com</strong>prised of 36<br />

ETC Source Four lekos; 12 PAR 64 1K MFLs; 12<br />

1K T3 striplights; 12 1K single-cell cyc lights;<br />

24 Colorblast 12s; and an ETC Express 250.<br />

Mills, who has teamed with Landy several<br />

times before, says the lighting designer “is always<br />

my first call. You just tell Chris what you<br />

need, and he makes it happen. He’s able to<br />

do more things with less money than most<br />

people do with big budgets. He’s an intuitive,<br />

artistic guy who can run with little direction.<br />

And he always assembles a small but dedicated<br />

crew.”<br />

Matthew Piercy served as associate lighting<br />

designer on the series with Gerard McCarthy<br />

and CC Cooperstock as gaffers. Remote<br />

Digital Media, where Sandy Bondorowsky is<br />

technical supervisor, furnished the engineering<br />

and camera gear.<br />

Ad info:http:// www.plsn.<strong>com</strong>/instant-info<br />

All Time Low performs for the Web, lit by LD Christopher Landy.<br />

12<br />

<strong>PLSN</strong> OCTOBER 2009

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