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NEWS<br />
PROJECTION LIGHTS & STAGING NEWS<br />
Indispensable Technology Awards to Debut at 2009 Parnelli Gala<br />
By Richard Cadena<br />
NEW YORK — Vibrant Design LD Christopher<br />
Landy provided the design for six MTV<br />
Unplugged shows that debuted on the Web<br />
at www.unplugged.mtv.<strong>com</strong>. Landy lit Adele,<br />
All Time Low, Silversun Pickups, Paramore,<br />
Katy Perry and Vampire Weekend.<br />
The MTV Unplugged shows were executive<br />
produced and directed by Matthew Mills<br />
of Space Station Media, which has also produced<br />
a variety of other Web projects, TV<br />
It used to be that you lived and died using<br />
the same technology. Fathers handed<br />
down blacksmithing and printing techniques<br />
to their sons, who in turn passed it<br />
down to their sons. It might be several generations<br />
before the technology changed.<br />
Today, we live and die by new technology.<br />
According to futurist George Gilder,<br />
the amount of new technological information<br />
is doubling every two years, and by the<br />
year 2014 it will be doubling every 72 hours.<br />
Think about the impact that has on our little<br />
industry. No longer does the technology<br />
you learned when you started in this business<br />
mean as much as it did a few years ago.<br />
In fact, as astonishing as it may sound, half<br />
of what you learned two years ago might be<br />
obsolete now. The most successful manu-<br />
Vote for the Indispensable Technology “IT” Award Nominees at www.parnelliawards.<strong>com</strong>/vote<br />
facturers are the ones who can leverage new<br />
technology in the marketplace and bring<br />
new products to the market faster and better<br />
than their <strong>com</strong>petition.<br />
New technology is the only constant in<br />
an industry where one of the most important<br />
criterions for a designer is, “How can I<br />
create something fresh and new?” Those<br />
manufacturers who are clever enough to<br />
help answer that question with new technology<br />
are deserving of special recognition.<br />
To that end, we have created a new award<br />
called the Indispensable Technology Award.<br />
One award will go to each manufacturer in<br />
the categories of lighting, video, staging,<br />
and something they call audio.<br />
The inaugural nominees for the new<br />
awards are:<br />
Lighting<br />
Clay Paky Alpha Beam — The Alpha Beam<br />
is an automated ACL with a 1500-watt source<br />
that produces a parallel beam of light. LD Jeff<br />
Rials used them on the European leg of the<br />
Limp Bizkit tour.<br />
Coemar Infinity Spot XL — The sister wash<br />
fixture to the Infinity Spot XL was used on AC/<br />
DC’s Black Ice tour. Co-lighting designer Tony<br />
Hill said he chose the fixtures “for their power<br />
and ability to create energy without moving<br />
or strobing the lights.”<br />
Martin MAC III — The new flagship automated<br />
lighting fixture from Martin, the MAC<br />
shows and feature films. The MTV Unplugged<br />
series was shot at NEP Studios in New York<br />
with a two-day turnaround.<br />
“It’s been interesting to work on a series<br />
shot for the Web,” Landy said, adding that<br />
“Web programming is a growing trend. At<br />
least one song from each show <strong>com</strong>es into<br />
rotation on MTV and MTV2, and now Palladia<br />
HD has picked up the series in full HD.”<br />
Mills and art director Scott Kawczynski<br />
III, was on the Billy Joel/Elton John tour. LD<br />
Mark Fafano said it’s “extremely bright” and<br />
its optics are “amazing.”<br />
PRG Bad Boy — PRG calls the Bad Boy a<br />
“hybrid luminaire that <strong>com</strong>bines the qualities<br />
of a traditional automated light with a large<br />
venue fixture.” LD Willie Williams, who is currently<br />
using them for the U2 tour, said “I think<br />
it’s fair to say that they are absolutely remarkable.”<br />
Vari-Lite VL 3500 Wash — You can hardly<br />
see a touring show without these workhorse<br />
automated moving yoke fixtures. LD John<br />
Dickson of LD Systems used them for 20<br />
nights of shows during the Houston Livestock<br />
and Rodeo. “I love how you can get such a<br />
tight beam in the Vari-Brite mode,” he said.<br />
Video<br />
Barco/High End Systems ShowPix — Lawrence<br />
“Loz” Upton used 12 ShowPix on the<br />
latest Crystal Method tour. The <strong>com</strong>bination<br />
LED color wash/graphic image display<br />
fixture was the first in the High End Systems<br />
pixelation line.<br />
Martin LC Plus — Martin’s LC Plus modular<br />
LED video panels have an IP rating of 65<br />
and are designed for low weight and high<br />
transparency.<br />
Main Light Industries MF3 — A panel containing<br />
three Martin Stagebars in vertical<br />
rows of 54 pixels each make up the display<br />
area of the MF3. They are currently on tour<br />
Lighting MTV Unplugged for the Internet<br />
did the production design for the shows, creating<br />
“something of a speakeasy vibe that<br />
harkened back to the older Unpluggeds,” he<br />
said. The designers took a more streamlined<br />
approach to the décor, however, “because<br />
we needed to be able to take sets down and<br />
whisk them away in a heartbeat.”<br />
“Chris knows how to work something up<br />
in an unparalleled way,” said Mills. “When we<br />
first turned on the lights he took our breath<br />
away. And he’s shown us 10 different looks,<br />
which were all great. Chris has been able to<br />
take our simplified set and make it look much<br />
more <strong>com</strong>plex with a variety of lighting techniques.<br />
He was able to change the lighting<br />
from song to song so it’s moody for one track<br />
and bright and vibrant in another.”<br />
Landy supported the “simple and elegant<br />
look” of Mills’ and Kawczynski’s set with a<br />
<strong>com</strong>plement of LEDs. “We kept it simple, too,<br />
starting with 18 LEDs and adding six more.<br />
with the Jonas Brothers.<br />
Philips Color Kinetics iColor Flex — The<br />
LED strand of lights enables any surface to<br />
be<strong>com</strong>e a video display. It’s been used on<br />
many custom designs.<br />
Zap Technology RGBig LED — The <strong>com</strong>pany<br />
known for its large format lights, Zap<br />
Technology, has mounted an LED panel on a<br />
single-armed yoke fixture base.<br />
Staging<br />
Brown United Post Technology Towers —<br />
These towers can be used to construct anything<br />
from delay towers to roofs. They were<br />
used for Billy Joel and Aerosmith.<br />
CM Entertainment Technology Prostar<br />
Chain Hoist — The manufacturer of the<br />
Lodestar recently introduced a smaller version<br />
called the Prostar.<br />
Stageline SL100 Mobile Stage Mix Position<br />
— The SL100 mobile stage has been around<br />
a while, but the new SL100 Mobile Stage Mix<br />
Position is a new multi-level FOH unit that<br />
can be ready in one hour.<br />
Tomcat Edge Truss — Edge is a line of<br />
“intelligent” pre-rig truss designed so four<br />
would fit in the width of a typical truck. The<br />
truss also features stacking spigots.<br />
Tyler Truss GT Truss —Tyler’s Green Truss<br />
(GT) was designed from the ground up to<br />
save space and weight. Fixtures travel inside<br />
the truss sections for faster load-in and out<br />
as well as setup and tear-down.<br />
It’s always surprising what you can do on a<br />
show of that size.”<br />
Landy’s lighting rig was <strong>com</strong>prised of 36<br />
ETC Source Four lekos; 12 PAR 64 1K MFLs; 12<br />
1K T3 striplights; 12 1K single-cell cyc lights;<br />
24 Colorblast 12s; and an ETC Express 250.<br />
Mills, who has teamed with Landy several<br />
times before, says the lighting designer “is always<br />
my first call. You just tell Chris what you<br />
need, and he makes it happen. He’s able to<br />
do more things with less money than most<br />
people do with big budgets. He’s an intuitive,<br />
artistic guy who can run with little direction.<br />
And he always assembles a small but dedicated<br />
crew.”<br />
Matthew Piercy served as associate lighting<br />
designer on the series with Gerard McCarthy<br />
and CC Cooperstock as gaffers. Remote<br />
Digital Media, where Sandy Bondorowsky is<br />
technical supervisor, furnished the engineering<br />
and camera gear.<br />
Ad info:http:// www.plsn.<strong>com</strong>/instant-info<br />
All Time Low performs for the Web, lit by LD Christopher Landy.<br />
12<br />
<strong>PLSN</strong> OCTOBER 2009