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NEWS<br />

PROJECTION LIGHTS & STAGING NEWS<br />

Video Projection Lights Up Rockestra Charity Event in Malta<br />

continued from page 41<br />

several local artists including The Riffs,<br />

Pawlu Borg Bonaci, Neville Refalo, Daniel<br />

Cauchi and Jotham Saliba of Scream Daisy.<br />

“It was a great honor to be asked back<br />

to Malta to work on this show,” said Ashton.<br />

“I mean, I couldn’t really say ‘no’ to the<br />

president! With so many musical genres<br />

and eras en<strong>com</strong>passed in the concert, it<br />

was also a really exciting and fun challenge<br />

to produce the two hours worth of<br />

projection artwork.”<br />

Outside Dallas Cowboys Stadium, Eight<br />

Temporary Video Displays<br />

continued from page 41<br />

broadcasts of each game from Sony HD<br />

production equipment. The displays<br />

also show crowd prompts, live scores,<br />

standings updates and a variety of other<br />

promotional content during pre-game,<br />

in-game and post-game activities.<br />

“The Cowboys have a tradition of<br />

providing one of the best game-day experiences<br />

in football,” said Myron Linde,<br />

Daktronics mobile and modular sales<br />

manager. “We are pleased to be working<br />

with the Cowboys, Sony and GoVision to<br />

help usher in an exciting new chapter in<br />

that tradition.”<br />

As a fully portable video solution,<br />

the displays give the Dallas Cowboys<br />

the flexibility to quickly disassemble<br />

E/T/C London also supplied all the<br />

equipment and crew to make the projections<br />

happen, which were beamed onto a<br />

20 by 16 meter upstage white screen behind<br />

the orchestra.<br />

Two front-projected Christie 18K machines<br />

were overlaid to ensure a bright image, with<br />

control via E/T/C’s OnlyView control system. All<br />

the video content was stored on the OnlyView<br />

Servers, and programmed in OnlyView and After<br />

Effects by Richard Porter and Karen Monid,<br />

with Monid running the show.<br />

the displays at the end of the season to<br />

partner with GoVision, a Texas-based audiovisual<br />

rental <strong>com</strong>pany, which will use<br />

the displays for a variety of off-season<br />

events.<br />

“When you <strong>com</strong>bine the biggest<br />

name in football with the biggest rental<br />

and staging <strong>com</strong>pany in Texas, it’s always<br />

a win-win situation,” said Chris Curtis,<br />

president of GoVision. “The flexibility<br />

of these panels will allow us to showcase<br />

the Cowboys displays at PGA tournaments,<br />

music festivals and a variety of<br />

big events this offseason.”<br />

The new displays made their NFL<br />

debut at the Cowboy’s home opener on<br />

Sept. 20 against the New York Giants.<br />

The E/T/C team created the artwork<br />

under Ashton’s direction. Each song had<br />

its own individually-styled video content.<br />

The evening included plenty of 1970 retro<br />

moments to match the Led Zeppelin/Deep<br />

Purple/Eagles era music. The Deep Purple<br />

section featured an Egyptian theme with pyramid<br />

references. The crew created a Venetian<br />

dream sequence for “Bohemian Rhapsody”<br />

and a fantasy theatre look for Queen’s “Barcelona.”<br />

“Hotel California” was ac<strong>com</strong>panied by a<br />

visual road trip across America.<br />

continued from page 41<br />

“On the current Depeche Mode tour<br />

there’s a half-sphere of Barco MiTrix that<br />

we engineered specifically for the tour,<br />

and all the content works with it,” Mercer<br />

said. “There are some very clever things<br />

that can be done when you’ve got really<br />

creative designers driving the content.<br />

“We have these LED discs that are eight<br />

feet in diameter out on Blink 182 at the moment,”<br />

Mercer added. “These have been used<br />

in Europe previously, but have never been<br />

seen over here.<br />

“We are really pushing creative shapes<br />

and solutions that are ready to go, using certain<br />

LED technologies and <strong>com</strong>ing up with<br />

some creative ways of using them,” Mercer<br />

said. “We want to have things that designers,<br />

at short notice, can incorporate, and that are<br />

designed to break down, pack up and tour<br />

Apart from the sheer volume and diversity<br />

of content needing to be created<br />

for a two hour continuous show, Ashton<br />

said the other feature that made this project<br />

stand out was its flat surface. More<br />

used to projection onto building, objects,<br />

mountains and other miscellaneous surfaces<br />

and taking into account existing and<br />

intricate architecture and form, this time<br />

he had a <strong>com</strong>pletely blank, flat, white canvas<br />

on which to work.<br />

XL Video Aims Beyond the<br />

Status Quo with Video Visuals<br />

properly. I think that’s what we’re very good<br />

at and we’re putting resources into that.”<br />

As one of only a few <strong>com</strong>panies in the<br />

video projection business with “premises,<br />

staff and equipment” on both sides of the<br />

Atlantic, XL Video hopes to expand its appeal<br />

to clients who want “to deal with one<br />

<strong>com</strong>pany globally,” and “because of the way<br />

the dollar has been against European currencies,<br />

it’s very attractive for Americanmanaged<br />

artists to do that kind of a deal,”<br />

Mercer added.<br />

XL Video’s activities in the U.S. have<br />

included support for the 1996 Summer<br />

Olympics in Atlanta, Ga. and this year’s<br />

concert touring acts include Jay-Z, U2,<br />

Depeche Mode, Coldplay, Kings of Leon,<br />

Pink, Blink 182, Il Divo and the Ting<br />

Tings.<br />

Bangkok International<br />

Motor Show Gets LED<br />

Visual Support<br />

BANGKOK — Honda, Nissan, Mitsubishi and<br />

Suzuki relied upon video visuals to attract attention<br />

to their stands and products at the 12-day<br />

Bangkok International Motor Show. Working<br />

with the show’s contractor, PM Center Co., Ltd.,<br />

JM Rental Ltd. provided a total five screens, all<br />

made with Lighthouse LED panels.<br />

The Honda motorcycles, Mitsubishi and<br />

Suzuki stands all featured R4-S 4mm pixel pitch<br />

screens configured in eight-by-eight, five-by-five<br />

and six-by-six panel configurations, respectively<br />

(for LED screen sizes of 5.12 meters by 3.84 meters,<br />

3.2 meters by 2.4 meters and 3.84 meters by<br />

2.88 meters).<br />

The stands for Honda cars and Nissan made<br />

use of R6-S 6mm pixel pitch screens, sized in sixby-six<br />

and 10-by-five panel configurations (for<br />

LED screen sizes of 3.84 meters by 2.88 meters<br />

and 6.4 meters by 2.4 meters).<br />

The event drew 130 exhibitors from 111<br />

countries and 1.6 million attendees.<br />

Ad info:http:// www.plsn.<strong>com</strong>/instant-info<br />

The Honda motorcycle stand featured Lighthouse<br />

R4-S panels provided by JM Rental Ltd.<br />

42 <strong>PLSN</strong> OCTOBER 2009

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