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TECHNOLOGY ASSOCIATION
EDITOR’S NOTE
PROJECTION LIGHTS & STAGING NEWS
By Richard
Now is Not Soon Enough
The Publication of Record for the Lighting,
Staging and Projection Industries
Publisher
Terry Lowe
tlowe@plsn.com
Ad info:http:// www.plsn.com/instant-info
My wife bought me the book,
John Adams by David Mc-
Cullough shortly after it
came out in 2001. It’s a 700+ page
book about the second president of
the United States. (You thought it was
about the guy who works at Vari-Lite
and who used to work for High End
Systems, didn’t you?) Although the
book very much intrigued me, it sat on
the shelf for almost eight years before
I finally got the time to read it.
When I finally did read it, I was
struck by how long it took for news
to travel back then. When the Treaty
of Mortefontaine ending the Franco-
American War was signed in Paris in
September of 1800, it wasn’t until
January 1801 that word of the agreement
reached the U.S. Today, when Jon
Gosselin cheats on Kate, you know it
before your newspaper lands in your
bushes the next morning. Is the world
We can use (technology) to spread the
truth or to spread lies, for good or for evil
— for lighting or for audio.
a better place because of it or in spite
of it?
It can be.
We have the potential to use our
modern day tech tools for good or for
ill. We can use them to disseminate
valuable information or spread idle
gossip. We can use them to spread the
truth or to spread lies, for good or for
evil — for lighting or for audio. Tools
like Twitter, Facebook, ProLighting-
Space, and TheatreFace can be used
to kill time or they can be used to help
build your career. As the creator of Pro-
LightingSpace and TheatreFace, we’re
working on trying to make it more of
the latter and less of the former.
A few days ago we received an email
from a lighting designer who was coming
to town with a popular band. He invited
us to come out and see the show.
But we had a little something more in
mind than just watching it.
After arranging it with the LD, Morgan
Loven and I showed up at load-in
armed with cameras, a laptop, an air
card, and a card reader. Our gracious
host, Kevin Christopher, the LD for
Journey, introduced us to the production
manager, Rob Kern, and the production
assistant, Sarah Schoup. They
were kind enough to grant us total access
so we began shooting everything
we saw and immediately downloaded
it to the laptop, went online, and posted
it on ProLightingSpace.com. By the
time the band took their final bow
at 11 p.m., we had posted 14 blog
entries with a total of 46 pictures
up on the site. We were literally
shooting, popping the memory
card out of the camera, popping it
in the card reader, moving the pictures
to the computer, writing the
blog and uploading the pictures
throughout the day and night.
Next month, you’ll be able to read
a more in depth article about the
show, the gear, the crew and the
entire production in these pages.
Why did we do this? For the
free meal pass in catering of
course. Isn’t that why everyone is
in this industry? It’s not? Oh, well,
then it must be for another reason.
Actually, the idea is to get as
close to the industry as possible.
As Madge the manicurist says,
“we’re soaking in it.” Or at least
we’re trying to. But by soaking in
it we hope to get it all over us and
then pass it on to you. It’s our way
of going beyond ink and paper
and getting into the head of the
industry. And in this day and age
— the age of “Now is Not Soon
Enough” — we want to deliver
timely information that you can
use to better your career.
This was our first attempt at
it. As John Lennon once said, “I
hope we passed the audition.” You
can check out the results at www.
prolightingspace.com/profiles/
blog/list. Not a member yet? Go to
www.prolightingspace.com/join.
Richard Cadena can be reached at
rcadena@plsn.com.
Editor
Richard Cadena
rcadena@plsn.com
Managing Editor
Frank Hammel
fhammel@plsn.com
Editorial Assistant
Victoria Laabs
vll@plsn.com
Senior Staff Writer
Kevin M. Mitchell
Contributing Writers
Paul Berliner, Vickie Claiborne, Dan Daley,
David John Farinella, Rob Ludwig,
Bryan Reesman, Brad Schiller,
Nook Schoenfeld
Photographer
Steve Jennings
Art Director
Garret Petrov
gpetrov@plsn.com
Web Master
Josh Harris
jharris@plsn.com
National
Advertising Director
Gregory Gallardo
gregg@plsn.com
Account Manager
James Leasing
jleasing@plsn.com
Advertising Manager
Matt Huber
mh@plsn.com
Production Manager
Linda Evans
levans@plsn.com
General Manager
William Hamilton Vanyo
wvanyo@plsn.com
Business and
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Ph: 702.932.5585
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Ph: 512.280.0384
Fax: 512.292.0183
Circulation
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P.O. Box 16147
North Hollywood, CA 91615
Projection, Lights & Staging News (ISSN:
1537-0046) Volume 10, Number 9 Published monthly
by Timeless Communications Corp. 6000 South
Eastern Ave., Suite 14J, Las Vegas, NV 89119. It is
distributed free to qualified individuals in the
lighting and staging industries in the United
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