2010 - Public Relations Society of America

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Table 5 Respondents’ Perceptions on Degree of Success Achieved Measure x SD LSE with basic class for low scorers 3.22 .751 LSE with minimum score for entrance 3.17 .892 Basic writing 3.04 .923 class for all Written essay 3.03 1.01 Minimum GPA 2.96 .877 n = 166 * For this item, respondents were allowed to check one or more measures. 1 = complete failure 3 = neutral 5 = complete success References Alvarado, G. & Coy, G. (2009). GSP testing as a student screener in journalism schools: investigating its predictors and its ability to predict. Journalism & Mass Communication Educator, 64 (1), 333-344. Attewell, R., Lavin, D., Domina, T, & Levey, T. (2006). New evidence on college remediation. The Journal of Higher Education, (77), 886-924. Bauerlein, M. (2008). The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (or Don’t Trust Anyone Under 30 (pp. 40, 234). New York: Penguin Group (USA) Inc. Bauerlein, M. (2010). The English problem in the digital age, School Administrator, 67 (1), 11- 14. Cole, R.T., Hembroff, L.A. & Corner, A.D. (2009). National assessment of the perceived writing skills of entry-level PR practitioners. Journalism & Mass Communication Educator. 64 (1), 10-26. Fedler F, & Taylor, P. (1982). Two-year analysis discloses effects and problems of required grammar tests. Journalism Educator, 37 (3), 20-22. 140
Hansen, R.S. (1993). Clear, concise writing is especially important for marketers. Marketing News, Sept. 13, p. 20. Chicago: American Marketing Assn. John, J.A., Ruminski, H. & Hanks, W. (1991). Trends in writing skills Tests for admission to programs. Journalism Educator, 46 (4), 46-49. Knudson, R.E. , Zitzer-Comfort, C., Quirk, M. & Alexander, P. (2008). The California State University early assessment program. The Clearing House, 81 (5), 227-228. Manzo, K. (2008). More students master basics on writing NAEP. Education Week, 27 (32), 27- 34. Miller, N. (2006). Postmodern moonshine in English 101. Academic Questions, 19 (3), 6-36. Olson, L.D. & Dickinson, T.V. (1995). English composition courses as preparation for news writing, Journalism and Mass Communication Educator, 50 (3), 47-54. Oukrop, C., Brown, L. & Parsons, P. (1998). Language exams and entrance requirements: a 20- year update. Journalism & Mass Communication Educator. 53 (2), 40-44. Sanoff, A.P. (ed.) (2006). A perception gap over students’ preparation. The Chronicle of Higher Education, 52 (27), B9-B14. The College Board (eds.) (2004). Writing: A Ticket to Work…or a Ticket Out – A Survey of Business Leaders: Report of The National Commission on Writing. The College Board (eds.) (2003). Report of The National Commission on Writing in America’s Schools and Colleges: The Neglected “R” -- The Need for a Writing Revolution. Tierney, W.G. & Garcia, L.D. (2008). Preparing underprepared students for college: remedial education and early assessment programs. The Journal of At-Risk Issues, 14 (2), 1-7. Treadwell, D.F. & Treadwell, J.B. (1999). Employer expectations of newly-hired communication graduates, Journal of the Association for Communication Administration, 28, 87-89. Turner, J.S. (2010) An investigation of the relationships among socially interactive technologies, communication competence, social cognition, and formal written discourse. Dissertation Abstracts International, publ. nr. AAT 3371122, DAI-A 70/09. VanSlyke Turk, J. (Ed.) (2006). The professional bond: public relations education for the 21 st century: report of the 2006 Commission on Public Relations Education. New York: Public Relations Society of America. White, E.M. (1993) Assessing higher-order thinking and communication skills in college graduates through writing. The Journal of General Education, 42, 105-122. 141
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2 0 1 0 P R O C E E D I N G S W A S
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TABLE OF CONTENTS Research Papers _
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Public Relations Leadership through
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Millennial Students Relationship wi
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elationship approach to PR provides
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social media marketing is effective
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students who noted they were 17 or
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discussed previously, Millennial st
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strongly committed to maintaining a
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gender (male/female) and each of th
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social media. One focus of the arti
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Shah, A. (2007, June 18). Social me
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Appendix B Table 2 Differences Betw
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Appendix D Table 4 Differences Betw
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Appendix F Table 6 Pearson Correlat
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Mentoring 2.0: How PR Educators Use
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Despite this, however, studies have
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Sometimes using Facebook to IM is a
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Investing time. As with any relatio
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pursuing chosen fields. For public
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Tam, S. Y., Dozier, D. M., Lauzen,
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While favor towards nuclear energy
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frames present new considerations w
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Procedural -Licensing and applicati
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“Shoreham Board Begins a Hunt for
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While the story element “positive
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Gamson, W. & Lasch, K. (1983). The
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Reputation Matters: Impact of Organ
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leadership had at hand a number of
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and 65+ (15.4%). More than half wer
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evealed significant differences for
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will be rewarded in the marketplace
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Investigating Multiplier Effects of
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RQ1: Do PR practitioners and busine
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accepting information they receive
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still smacks of news. News coverage
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Even when testimonials do not withs
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viewed to some degree as a valuable
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Perceptions of Product Blogs in Tai
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Uses and gratifications theory has
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Thus the degree to which blog reade
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hours). Blog reading was dwarfed by
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Effects of Language on Responses Ba
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esponse (M = 4.13). For online acti
Page 89 and 90: 5-item Index 4.41(1.030) 3.80(1.033
Page 91 and 92: ecommendations were more objective
Page 93 and 94: Choney, B. (2009, September 29). Mi
Page 95 and 96: Lenhart, A., Purecell, K., Smith, A
Page 97 and 98: elational trust. Journal of Public
Page 99 and 100: challenge will be to persuade survi
Page 101 and 102: of Avian Flu. It is important to no
Page 103 and 104: with an arousing stimulus or messag
Page 105 and 106: Chen, N. (2009). Institutionalizing
Page 107 and 108: Excellence in an Activist Organizat
Page 109 and 110: public relations functions or tacti
Page 111 and 112: Data Collection Documents. In an ef
Page 113 and 114: Research. A key area of CTFK’s we
Page 115 and 116: Engaging individuals. Many times ac
Page 117 and 118: Washington, DC, and Puerto Rico; ge
Page 119 and 120: Murphy, P. & Dee, J. (1996) Reconci
Page 121 and 122: of Educational Progress (NAEP), 80%
Page 123 and 124: school assessment, and that the pro
Page 125 and 126: Both the paper and Web-based survey
Page 127 and 128: student was admitted to their acade
Page 129 and 130: Problems with the measures: Here, s
Page 131 and 132: Patterns in the open-ended response
Page 133 and 134: Trends evident in K-12 education, t
Page 135 and 136: Another 15% of respondents (n = 8)
Page 137 and 138: Table 1 Respondents’ Perceptions
Page 139: Table 4 Frequencies of Listed Writi
Page 143 and 144: so, this study follows up on recent
Page 145 and 146: 2009). In BMCC context, in addition
Page 147 and 148: --------------------------------- I
Page 149 and 150: social media is not crisis communic
Page 151 and 152: and uses and gratifications theorie
Page 153 and 154: Hennig-Thurau, T., Gwinner, K. P.,
Page 155 and 156: Table 1 BMCC Model Propositions (__
Page 157 and 158: FIGURE 1 BMM Model (_____ & _____,
Page 159 and 160: practitioners and scholars argue fo
Page 161 and 162: Several studies, however, suggest t
Page 163 and 164: factors that impact the development
Page 165 and 166: perceptions of administrative suppo
Page 167 and 168: (2009) reminds us that the limitati
Page 169 and 170: 412-414. Gonzalez-Herrero, A., & Ru
Page 171 and 172: Intersections and Overlaps: Buildin
Page 173 and 174: elations excellence, relationship-b
Page 175 and 176: 2002), all of which encourage emplo
Page 177 and 178: Conley and Wagner-Marsh (1998) prop
Page 179 and 180: passion, caring for people.” Note
Page 181 and 182: done.” Accommodations such as fle
Page 183 and 184: organizational commitment and loyal
Page 185 and 186: Founder/Leader Faith & Vision Authe
Page 187 and 188: Practical implications This study a
Page 189 and 190: public relations (pp. 3-22). Mahwah
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Grunig, L. A. (1992). Power in the
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presented to the annual conference
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Prioritizing Stakeholders for Publi
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developed by Grunig and Hunt (1984)
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expectant stakeholders possess two
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each other” (p. 125). Examples of
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Priority publics are those whose pa
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Collection of data triangulated (Yi
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Diffused Linkage. A diffused stakeh
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Envirocare take it. They are also m
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Dunham, L., Freeman, R. E., & Liedt
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PEDAGOGICAL POSTERS 213
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seem to be context-dependent (Lauri
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Shapiro, A. (2003). Case Studies in
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Argument #2: stories are for childr
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Physiology “…your mind was evol
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Conclusion In the movie, Indiana Jo
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Pitching on your Feet: Using a Mock
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speaker(s) are available after the
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college’s connection to the commu
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“I felt the class built upon our
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community. Many participants have c
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posting content to the Internet, bu
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What’s All The Hype About Skype?
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In between the times the class meet
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Best Practices in Public Relations:
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Assignment Structure Client Selecti
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Conclusion Integrating real-world c
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equires true fluency in the host co
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living in London. Because visa and
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Using the Case Study approach to an
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tier responders hadn’t participat
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Harnessing the Web for Teaching Wri
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these tools and platforms. With wri
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article 2. 259
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Experimental methods may be better
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The third hypothesis asked whether
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Crisis in the Classroom: A cross-de
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prepare and do the research. I prov
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• September 2009 - More students
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Public Relations Leadership Through
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from using it multiple times a day
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Kent, M. (2010). Directions in soci
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Professor Clare Morgan at Oxford no
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evenings at home working on his poe
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Another strategy for the students w
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Media list and crisis media list So
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understand that knowledge of the cl
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If creating separate teams for one
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Integrating ethics into the undergr
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Three-step approach The present aut
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Putting Theory, Research and Strate
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2010 - Public Relations Society of America

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