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[u911105’s blog] Retrieved from http://u911105.pixnet.net/blog/post/25464205 Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635-650. Huang, Z. B. ( 黃哲斌 ), Guo, S. C. ( 郭石城 ), & He, R. X. ( 何榮幸 ) (2008, December 6). 部落格經濟滑鼠點出大生意 [Blogs economy, clicking mouse can make huge sell volume]. 中國時報 [China Times]. Retrieved from http://news.chinatimes.com Hsu, T (2006). The uses of guanxi strategy in media relations among corporate public relations practitioners in Taiwan (Master’s thesis). Colorado State University, Fort Collins, CO. Ibelema, M., & Powell, L. (2001). Cable television news viewed as most credible. Newspaper Research Journal, 22(1), 41. Institute for Information Industry, 2007 我我我我我我行行行行行行行行行行行行行查 [The current situation and needs on broadband, mobile and wireless research]. (2008). Report of the III The current situation and needs on broadband, mobile and wireless research. Retrieved from http://www.find.org.tw/find/home.aspx?page=many&id=190 International News Center ( 國際中心 ). (2009, October 7). 心得文還是廣告文 ? 美 FTC 將對部落格進行管制 [Is this a user experience or a advertisement? U.S. FTC will regulate bloggers]. NOWnews. Retrieved from http://www.nownews.com Ito, Y. (1992). Theories on interpersonal communication styles from a Japanese perspective: A sociological approach. In Blumler, J. G., McLeod, J.M., & Rosengren, K. E. (Eds.). Comparatively speaking: Communication and culture across space and time, (pp. 238- 267). Newbury Park, CA: Sage Publications. Johnson, T. J., & Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users. Journalism & Mass Communication Quarterly, 81(3), 622–642. Joshi, P. (2009, July 12). Approval by a blogger may please a sponsor. The New York Times. Retrieved from http://www.nytimes.com Kates. (2008, November 5). 部落格廣告文作為一個讀者 [A reader’s viewpoint toward advertising on blogs] [ 凱絲的樂活美學 ][Kates’ lohas aesthetics]. Retrieved from http://kates.pixnet.net/blog/post/22256480 Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509-523. Katz, E. & Lazarsfeld, P. (1955). Personal influence: The part played by people in the flow of mass communications. Glencoe, IL: Free Press. Kawasaki, G. (2004). The art of the start: The time-tested, battle-hardened guide for anyone starting anything. New York, NY: Penguin Group. Kaye, B. K. (2005). It's a blog, blog, blog, blog world. Atlantic Journal of Communication, 13(2), 73~95. Kaye, B. K. (2007). Blog use motivations: An exploratory study. In M. Tremayne (Ed.) Blogging, citizenship, and the future of media (pp. 127-148). New York: Routledge. Keller, E., & Berry, J. (2006, December). Word-of-mouth: The real action is offline. Advertising Age, 77(49). Retrieved from http://www.kellerfay.com/news/Ad%20Age%2012-4-06.pdf Lee, M., & Youn, S. (2009). Electronic word of mouth (eWOM). International Journal of Advertising, 28(3), 473-499. Levy, S. (2002b, May 20). Will the blogs kill old media? Newsweek, 139, 52. Lenhart, A., & Fox, S. (2006). Bloggers. Washington DC: Pew Internet & American Life Project. Retrieved from: http://www.pewinternet.org/Reports/2006/Bloggers.aspx 94
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2 0 1 0 P R O C E E D I N G S W A S
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TABLE OF CONTENTS Research Papers _
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Public Relations Leadership through
Page 7 and 8:
Millennial Students Relationship wi
Page 9 and 10:
elationship approach to PR provides
Page 11 and 12:
social media marketing is effective
Page 13 and 14:
students who noted they were 17 or
Page 15 and 16:
discussed previously, Millennial st
Page 17 and 18:
strongly committed to maintaining a
Page 19 and 20:
gender (male/female) and each of th
Page 21 and 22:
social media. One focus of the arti
Page 23 and 24:
Shah, A. (2007, June 18). Social me
Page 25 and 26:
Appendix B Table 2 Differences Betw
Page 27 and 28:
Appendix D Table 4 Differences Betw
Page 29 and 30:
Appendix F Table 6 Pearson Correlat
Page 31 and 32:
Mentoring 2.0: How PR Educators Use
Page 33 and 34:
Despite this, however, studies have
Page 35 and 36:
Sometimes using Facebook to IM is a
Page 37 and 38:
Investing time. As with any relatio
Page 39 and 40:
pursuing chosen fields. For public
Page 41 and 42:
Tam, S. Y., Dozier, D. M., Lauzen,
Page 43 and 44: While favor towards nuclear energy
Page 45 and 46: frames present new considerations w
Page 47 and 48: Procedural -Licensing and applicati
Page 49 and 50: “Shoreham Board Begins a Hunt for
Page 51 and 52: While the story element “positive
Page 53 and 54: Gamson, W. & Lasch, K. (1983). The
Page 55 and 56: Reputation Matters: Impact of Organ
Page 57 and 58: leadership had at hand a number of
Page 59 and 60: and 65+ (15.4%). More than half wer
Page 61 and 62: evealed significant differences for
Page 63 and 64: will be rewarded in the marketplace
Page 65 and 66: Investigating Multiplier Effects of
Page 67 and 68: RQ1: Do PR practitioners and busine
Page 69 and 70: accepting information they receive
Page 71 and 72: still smacks of news. News coverage
Page 73 and 74: Even when testimonials do not withs
Page 75 and 76: viewed to some degree as a valuable
Page 77 and 78: Perceptions of Product Blogs in Tai
Page 79 and 80: Uses and gratifications theory has
Page 81 and 82: Thus the degree to which blog reade
Page 83 and 84: hours). Blog reading was dwarfed by
Page 85 and 86: Effects of Language on Responses Ba
Page 87 and 88: esponse (M = 4.13). For online acti
Page 89 and 90: 5-item Index 4.41(1.030) 3.80(1.033
Page 91 and 92: ecommendations were more objective
Page 93: Choney, B. (2009, September 29). Mi
Page 97 and 98: elational trust. Journal of Public
Page 99 and 100: challenge will be to persuade survi
Page 101 and 102: of Avian Flu. It is important to no
Page 103 and 104: with an arousing stimulus or messag
Page 105 and 106: Chen, N. (2009). Institutionalizing
Page 107 and 108: Excellence in an Activist Organizat
Page 109 and 110: public relations functions or tacti
Page 111 and 112: Data Collection Documents. In an ef
Page 113 and 114: Research. A key area of CTFK’s we
Page 115 and 116: Engaging individuals. Many times ac
Page 117 and 118: Washington, DC, and Puerto Rico; ge
Page 119 and 120: Murphy, P. & Dee, J. (1996) Reconci
Page 121 and 122: of Educational Progress (NAEP), 80%
Page 123 and 124: school assessment, and that the pro
Page 125 and 126: Both the paper and Web-based survey
Page 127 and 128: student was admitted to their acade
Page 129 and 130: Problems with the measures: Here, s
Page 131 and 132: Patterns in the open-ended response
Page 133 and 134: Trends evident in K-12 education, t
Page 135 and 136: Another 15% of respondents (n = 8)
Page 137 and 138: Table 1 Respondents’ Perceptions
Page 139 and 140: Table 4 Frequencies of Listed Writi
Page 141 and 142: Hansen, R.S. (1993). Clear, concise
Page 143 and 144: so, this study follows up on recent
Page 145 and 146:
2009). In BMCC context, in addition
Page 147 and 148:
--------------------------------- I
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social media is not crisis communic
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and uses and gratifications theorie
Page 153 and 154:
Hennig-Thurau, T., Gwinner, K. P.,
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Table 1 BMCC Model Propositions (__
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FIGURE 1 BMM Model (_____ & _____,
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practitioners and scholars argue fo
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Several studies, however, suggest t
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factors that impact the development
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perceptions of administrative suppo
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(2009) reminds us that the limitati
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412-414. Gonzalez-Herrero, A., & Ru
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Intersections and Overlaps: Buildin
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elations excellence, relationship-b
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2002), all of which encourage emplo
Page 177 and 178:
Conley and Wagner-Marsh (1998) prop
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passion, caring for people.” Note
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done.” Accommodations such as fle
Page 183 and 184:
organizational commitment and loyal
Page 185 and 186:
Founder/Leader Faith & Vision Authe
Page 187 and 188:
Practical implications This study a
Page 189 and 190:
public relations (pp. 3-22). Mahwah
Page 191 and 192:
Grunig, L. A. (1992). Power in the
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presented to the annual conference
Page 195 and 196:
Prioritizing Stakeholders for Publi
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developed by Grunig and Hunt (1984)
Page 199 and 200:
expectant stakeholders possess two
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each other” (p. 125). Examples of
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Priority publics are those whose pa
Page 205 and 206:
Collection of data triangulated (Yi
Page 207 and 208:
Diffused Linkage. A diffused stakeh
Page 209 and 210:
Envirocare take it. They are also m
Page 211 and 212:
Dunham, L., Freeman, R. E., & Liedt
Page 213 and 214:
PEDAGOGICAL POSTERS 213
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seem to be context-dependent (Lauri
Page 217 and 218:
Shapiro, A. (2003). Case Studies in
Page 219 and 220:
Argument #2: stories are for childr
Page 221 and 222:
Physiology “…your mind was evol
Page 223 and 224:
Conclusion In the movie, Indiana Jo
Page 225 and 226:
Pitching on your Feet: Using a Mock
Page 227 and 228:
speaker(s) are available after the
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college’s connection to the commu
Page 231 and 232:
“I felt the class built upon our
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community. Many participants have c
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posting content to the Internet, bu
Page 237 and 238:
What’s All The Hype About Skype?
Page 239 and 240:
In between the times the class meet
Page 241 and 242:
Best Practices in Public Relations:
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Assignment Structure Client Selecti
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Conclusion Integrating real-world c
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equires true fluency in the host co
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living in London. Because visa and
Page 251 and 252:
Using the Case Study approach to an
Page 253 and 254:
tier responders hadn’t participat
Page 255 and 256:
Harnessing the Web for Teaching Wri
Page 257 and 258:
these tools and platforms. With wri
Page 259 and 260:
article 2. 259
Page 261 and 262:
Experimental methods may be better
Page 263 and 264:
The third hypothesis asked whether
Page 265 and 266:
Crisis in the Classroom: A cross-de
Page 267 and 268:
prepare and do the research. I prov
Page 269 and 270:
• September 2009 - More students
Page 271 and 272:
Public Relations Leadership Through
Page 273 and 274:
from using it multiple times a day
Page 275 and 276:
Kent, M. (2010). Directions in soci
Page 277 and 278:
Professor Clare Morgan at Oxford no
Page 279 and 280:
evenings at home working on his poe
Page 281 and 282:
Another strategy for the students w
Page 283 and 284:
Media list and crisis media list So
Page 285 and 286:
understand that knowledge of the cl
Page 287 and 288:
If creating separate teams for one
Page 289 and 290:
Integrating ethics into the undergr
Page 291 and 292:
Three-step approach The present aut
Page 293:
Putting Theory, Research and Strate
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