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Table 2 Perceptions of Organizational Support Scale Item n M SD Administration understands importance of Web-based initiatives 61 .49 1.48 Receives adequate administrative direction 73 -.16 1.44 Receives adequate technical training 74 -.46 1.37 Receives adequate monetary support 73 -.51 1.41 Receives necessary time to devote to Web initiatives 76 -.58 1.62 Receives adequate conceptual training 73 -.66 1.54 Receives adequate staffing and resources 59 -.79 1.52 References Bortree, D. S., &. Seltzer, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles. Public Relations Review, 35, 317-319. Botan, C. H. (1997). Ethics in strategic communications campaigns: The case for A new approach to public relations. Journal of Business Communication, 34, 188-202. Callison, C. (2003). Media relations and the Internet: How fortune 500 company Web sites assist journalists in news gathering. Public Relations Review, 29, 29- 41. Christ, P. (2005). Internet technologies and trends transforming public relations. Journal of Website Promotion, 1(4), 3-14. Curtis, L., Edwards, C., Fraser, K. L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K. D. (2010). Adoption of social media for public relations by nonprofit organizations. Public Relations Review, 36, 90-92. Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35, 440-442. Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: Serving the news media and other publics. Journalism and Mass Communication Quarterly, 76(3), 456–467. Esrock, S. L., & Leichty, G. B. (2000). Organization of corporate Web pages: Publics and functions. Public Relations Review, 26, 327–344. Eyrich, N., Padman, M. L., Sweetser, K. D. (2008). PR practitioners’ use of social media tools and communication technology: Public Relations Review, 34, 168
412-414. Gonzalez-Herrero, A., & Ruiz, M. (2006). Trends in online media relations: Webbased corporate press rooms in leading international companies. Public Relations Review, 32, 267-275. Gower, K., & Cho, J. (2001). Use of the Internet in the public relations curriculum. Journalism and Mass Communication Educator, 56(2), 81-92. Gregory, A. (2004). Scope and structure of public relations: A technology driven view. Public Relations Review, 30, 245-254. Kang, S., & Norton, H. E. (2006). Colleges and universities’ use of the World Wide Web: A public relations tool for the digital age. Public Relations Review 32, 426-428. Kent, M. L., & Taylor, M. (1998). Building a dialogic relationship through the World Wide Web. Public Relations Review, 24, 321-340. Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28, 21-37. McAllister-Spooner, S. M. (2009). Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles. Public Relations Review, 35, (320-322). McAllister-Spooner, S. M. (2008). User perceptions of dialogic public relations tactics via the Internet. Public Relations Journal, 2(1). McAllister-Spooner, S. M. (2010). Whose Site Is It Anyway? Expectations of College Web sites Public Relations Journal, 4(2). McAllister-Spooner, S. M., & Kent, M. L. (2009). Dialogic communication and resource dependency: Community colleges as models for Web site effectiveness. Atlantic Journal of Communication, 17(4), 220-239. McAllister-Spooner, S. M., & Taylor, M. (2007). Community college Web sites as tools for fostering dialogue. Public Relations Review, 33, 230-232. McAllister-Spooner, S. M., & Taylor, M. (in press). Organizational influences and constraints on community college Web based media relations. Community College Journal of Research and Practice. Newland Hill, L., & White, C. (2000). Public relations practitioners' perceptions of the World Wide Web as a communications tool. Public Relations Review, 26, 31-51. Porter, L., Chung, D., & Sweetser, K. (2009). The blogosphere and public relations: investigating practitioners’ roles and blog use. Journal of Communication Management, 13(3), 250-267. Reber, B. H., Gower, K. K., & Robinson, J. K. (2007). The Internet and litigation public relations. Journal of Public Relations Research, 18(1), 23–44. Reber, B. H., & Kim, J. K. (2006). How activist groups use Web sites in media relations: Evaluating online press rooms. Journal of Public Relations Research, 18(4), 313– 333. Ryan, M. (2003). Public relations and the Web: Organizational problems, gender, and institutional type. Public Relations Review, 29, 335-349. Seltzer, T., & Mitrook, M. A. (2007). The dialogic potential of weblogs in relationship building. Public Relations Review, 33, 227-229. Seo, H., Kim, J. Y., & Yang, S. (2009). Global activism and new media: A study of transnational NGOs’ online public relations. Public Relations Review, 35, 123- 126. 169
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2 0 1 0 P R O C E E D I N G S W A S
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TABLE OF CONTENTS Research Papers _
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Public Relations Leadership through
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Millennial Students Relationship wi
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elationship approach to PR provides
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social media marketing is effective
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students who noted they were 17 or
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discussed previously, Millennial st
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strongly committed to maintaining a
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gender (male/female) and each of th
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social media. One focus of the arti
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Shah, A. (2007, June 18). Social me
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Appendix B Table 2 Differences Betw
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Appendix D Table 4 Differences Betw
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Appendix F Table 6 Pearson Correlat
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Mentoring 2.0: How PR Educators Use
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Despite this, however, studies have
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Sometimes using Facebook to IM is a
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Investing time. As with any relatio
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pursuing chosen fields. For public
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Tam, S. Y., Dozier, D. M., Lauzen,
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While favor towards nuclear energy
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frames present new considerations w
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Procedural -Licensing and applicati
Page 49 and 50:
“Shoreham Board Begins a Hunt for
Page 51 and 52:
While the story element “positive
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Gamson, W. & Lasch, K. (1983). The
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Reputation Matters: Impact of Organ
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leadership had at hand a number of
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and 65+ (15.4%). More than half wer
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evealed significant differences for
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will be rewarded in the marketplace
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Investigating Multiplier Effects of
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RQ1: Do PR practitioners and busine
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accepting information they receive
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still smacks of news. News coverage
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Even when testimonials do not withs
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viewed to some degree as a valuable
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Perceptions of Product Blogs in Tai
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Uses and gratifications theory has
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Thus the degree to which blog reade
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hours). Blog reading was dwarfed by
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Effects of Language on Responses Ba
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esponse (M = 4.13). For online acti
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5-item Index 4.41(1.030) 3.80(1.033
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ecommendations were more objective
Page 93 and 94:
Choney, B. (2009, September 29). Mi
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Lenhart, A., Purecell, K., Smith, A
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elational trust. Journal of Public
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challenge will be to persuade survi
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of Avian Flu. It is important to no
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with an arousing stimulus or messag
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Chen, N. (2009). Institutionalizing
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Excellence in an Activist Organizat
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public relations functions or tacti
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Data Collection Documents. In an ef
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Research. A key area of CTFK’s we
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Engaging individuals. Many times ac
Page 117 and 118: Washington, DC, and Puerto Rico; ge
Page 119 and 120: Murphy, P. & Dee, J. (1996) Reconci
Page 121 and 122: of Educational Progress (NAEP), 80%
Page 123 and 124: school assessment, and that the pro
Page 125 and 126: Both the paper and Web-based survey
Page 127 and 128: student was admitted to their acade
Page 129 and 130: Problems with the measures: Here, s
Page 131 and 132: Patterns in the open-ended response
Page 133 and 134: Trends evident in K-12 education, t
Page 135 and 136: Another 15% of respondents (n = 8)
Page 137 and 138: Table 1 Respondents’ Perceptions
Page 139 and 140: Table 4 Frequencies of Listed Writi
Page 141 and 142: Hansen, R.S. (1993). Clear, concise
Page 143 and 144: so, this study follows up on recent
Page 145 and 146: 2009). In BMCC context, in addition
Page 147 and 148: --------------------------------- I
Page 149 and 150: social media is not crisis communic
Page 151 and 152: and uses and gratifications theorie
Page 153 and 154: Hennig-Thurau, T., Gwinner, K. P.,
Page 155 and 156: Table 1 BMCC Model Propositions (__
Page 157 and 158: FIGURE 1 BMM Model (_____ & _____,
Page 159 and 160: practitioners and scholars argue fo
Page 161 and 162: Several studies, however, suggest t
Page 163 and 164: factors that impact the development
Page 165 and 166: perceptions of administrative suppo
Page 167: (2009) reminds us that the limitati
Page 171 and 172: Intersections and Overlaps: Buildin
Page 173 and 174: elations excellence, relationship-b
Page 175 and 176: 2002), all of which encourage emplo
Page 177 and 178: Conley and Wagner-Marsh (1998) prop
Page 179 and 180: passion, caring for people.” Note
Page 181 and 182: done.” Accommodations such as fle
Page 183 and 184: organizational commitment and loyal
Page 185 and 186: Founder/Leader Faith & Vision Authe
Page 187 and 188: Practical implications This study a
Page 189 and 190: public relations (pp. 3-22). Mahwah
Page 191 and 192: Grunig, L. A. (1992). Power in the
Page 193 and 194: presented to the annual conference
Page 195 and 196: Prioritizing Stakeholders for Publi
Page 197 and 198: developed by Grunig and Hunt (1984)
Page 199 and 200: expectant stakeholders possess two
Page 201 and 202: each other” (p. 125). Examples of
Page 203 and 204: Priority publics are those whose pa
Page 205 and 206: Collection of data triangulated (Yi
Page 207 and 208: Diffused Linkage. A diffused stakeh
Page 209 and 210: Envirocare take it. They are also m
Page 211 and 212: Dunham, L., Freeman, R. E., & Liedt
Page 213 and 214: PEDAGOGICAL POSTERS 213
Page 215 and 216: seem to be context-dependent (Lauri
Page 217 and 218: Shapiro, A. (2003). Case Studies in
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Argument #2: stories are for childr
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Physiology “…your mind was evol
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Conclusion In the movie, Indiana Jo
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Pitching on your Feet: Using a Mock
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speaker(s) are available after the
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college’s connection to the commu
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“I felt the class built upon our
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community. Many participants have c
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posting content to the Internet, bu
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What’s All The Hype About Skype?
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In between the times the class meet
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Best Practices in Public Relations:
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Assignment Structure Client Selecti
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Conclusion Integrating real-world c
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equires true fluency in the host co
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living in London. Because visa and
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Using the Case Study approach to an
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tier responders hadn’t participat
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Harnessing the Web for Teaching Wri
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these tools and platforms. With wri
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article 2. 259
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Experimental methods may be better
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The third hypothesis asked whether
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Crisis in the Classroom: A cross-de
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prepare and do the research. I prov
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• September 2009 - More students
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Public Relations Leadership Through
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from using it multiple times a day
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Kent, M. (2010). Directions in soci
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Professor Clare Morgan at Oxford no
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evenings at home working on his poe
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Another strategy for the students w
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Media list and crisis media list So
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understand that knowledge of the cl
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If creating separate teams for one
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Integrating ethics into the undergr
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Three-step approach The present aut
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Putting Theory, Research and Strate
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2010 - Public Relations Society of America

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