E-tourism in England a strategy .pdf

Contents
Foreword 3
1. Executive summary 4
2. Introduction 7
3. Background 9
4. Stakeholder and customer requirements 14
5. Strategic options 18
6. Key roles in support of e-tourism development 21
7. An agenda for action for e-tourism 26
8. Monitoring and evaluation 33
Appendix 1 Definition of terms 344
Appendix 2 E-tourism in other countries 355
Appendix 3 Market analysis 36
Appendix 4 An e-business model for destinations 44
Foreword
Nobody can be world-class without good data. The availability of easily accessible, prompt,
accurate, relevant information underpins all our efforts to create a fully competitive, healthy
tourism industry in this country.
This is not just a question of email and the development of websites. What is required is full
integration of information between national, regional, and local systems. We need to make
sure that information on accommodation quality and availability in one part of the country
can be seen together with the full array of tourism attractions and activities in that Region,
and considered in the context of, for example, transport to and from the area.
Fortunately, we do not need to reinvent the wheel. There are many excellent destination
databases around the country. What is required is to join them up, regardless of their
particular systems technology, and create a national system which can be used without
difficulty by tourism providers, national bodies, the government and, not least, the tourism
customer.
The key to delivery of this strategy is EnglandNet. EnglandNet is a partnership, created by
the English Tourism Council in close association with the Regional Tourist Boards and other
interested parties. It has been supported by government funding, and welcomed by the
industry at large. It is arguably the most important development within tourism at the
present time. I very much hope that this strategy will provide a framework for the many
organisations involved in English tourism to develop their own response to the new
opportunities that EnglandNet will open up.
Alan Britten