E-tourism in England a strategy .pdf

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imported into Jigsaw. This is, however, only a first step towards achieving the kind of interoperability that is required to fully support electronic searching and booking. Further work is required as part of the EnglandNet development to extend the core data standards to cover product inventory (eg room or ticket availability) data. Destination system suppliers whose software is compliant with the agreed data standards should then be endorsed by EnglandNet to advertise as such. This endorsement could take the form of a kitemark-type accreditation. Key Actions Lead role Others involved Develop a full e-commerce interoperability EnglandNet DMS standard for England, to enable DMO suppliers, inventories, EnglandNet services and BTA ETC, BTA, distribution systems to be linked RTBs, TTWG, Promote the EnglandNet interoperability standard to England’s tourism industry Enable tourism product data to be collected and managed electronically EnglandNet EnglandNet DMOs ETC, BTA, RTBs, TTWG, DMOs ETC, BTA, RTBs Time By September 2002 October 2002 onwards From late 2002 7.5 Helping stakeholders to make wise investments Detailed practical guidance for DMOs on planning and specification of destination systems and working with system suppliers was provided in ‘Impact Through IT’ produced in 1999 by ETB. Further web-based information is in the course of preparation and will include other material relevant to future e-business, including market intelligence, best practice case studies and links to other sources. The Tourism Technology Working Group (TTWG) has formed a ‘Knowledge Network’ sub-group to help prepare and advise on material that should be disseminated in this way. All of this advisory information will be set within the context of the EnglandNet project. EnglandNet will provide web access to the national product database and to related applications. Decisions on local action should be taken in the knowledge of the services that will be provided by EnglandNet. The promotion of DMO participation in EnglandNet and of the advisory services that are available will require a significant programme of training and awareness activity for DMO staff. Achieving widespread understanding and participation in the new electronic services among small tourism businesses will also require a substantial awareness and training programme. It will be especially important to assist the less confident business operators to recognise the potential benefits to their operations. Key Actions Lead role Others Time involved Make up-to-date guidance and intelligence for tourism businesses and organisations available on ETC and RTB websites. ETC TTWG, RTBs Now and ongoing 30/44 A strategy for modernising English tourism through e-business – July 2002
Maintain a communications strategy to keep RTBs, DMOs and the industry fully advised of the progress of EnglandNet Provide EnglandNet training and awareness activity for DMO staff. Deliver a programme of e-business awareness and training tailored to the needs of small tourism businesses ETC & EnglandNet EnglandNet ETC RTBs, TMI, LGA, DMS suppliers RTBs, ETC, DMOs RTBs, EnglandNet, UK online for business, Small Business Service, etc Ongoing July 2002 – March 2003 September 2002 – March 2004 7.6 Taking the strategy forward It is clear that EnglandNet is the core vehicle for implementing this strategy. The anticipated delivery timetable for EnglandNet can be summarised as follows: EnglandNet milestones EnglandNet business model Target dates Completed, RTB versions by end of July 2002 RTB Regional project plans End of July 2002 The ENTICE extranet for TICs is now available, and rollout and training of users has begun National and regional EnglandNet ‘kick-off’ conferences to involve national and regional bodies such as RTBs, RDAs, Government Departments and agencies, eg Countryside Agency, UK online for business, SBS. Awareness and training programmes for RTBs, TIC and DMO users Awareness and training for small tourism businesses All TICs to have access by March 2003. July-October 2002 From July 2002 From September 2002 to March 2004 EnglandNet to be established as a legal entity September 2002 EnglandNet Interoperability Standard completed October 2002 Professional access to EnglandNet Content Management Services available Public access to EnglandNet Community Services (enabling the relaunch of improved services on the TravelEngland website) From December 2002 January 2003 First local integration projects in rural recovery areas January 2003 Public launch of e-commerce services for holiday-makers via TravelEngland and VisitBritain (via BTA) Public launch of e-commerce services for re-sellers (eg travel agents) December 2003 March 2004 31/44 A strategy for modernising English tourism through e-business – July 2002
Page 1 and 2: E-tourism in England A strategy for
Page 3 and 4: Contents Foreword 3 1. Executive su
Page 5 and 6: time content on the availability of
Page 7 and 8: 2. Introduction Tourism is a major
Page 9 and 10: 3. Background In tourism, as elsewh
Page 11 and 12: likely to reach saturation point or
Page 13 and 14: This strategy and the EnglandNet pr
Page 15 and 16: 4.2.2 Travel trade Potential requir
Page 17 and 18: • To be integrated into a nationa
Page 19 and 20: information. Technically, this woul
Page 21 and 22: 6. Key roles in support of e-touris
Page 23 and 24: As EnglandNet develops 3 , the pote
Page 25 and 26: 6.2.5 Regional Development Agencies
Page 27 and 28: Key Actions Lead role Others involv
Page 29: This same network, with some modifi
Page 33 and 34: 8. Monitoring and evaluation To eva
Page 35 and 36: Appendix 2: E-tourism in other coun
Page 37 and 38: 1.1 Internet users’ profile Inter
Page 39 and 40: Thus, over a period of only five ye
Page 41 and 42: It also indicates the reasons cited
Page 43 and 44: 60% 55% 50% 45% 40% 35% 30% 25% 20%

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