E-tourism in England a strategy .pdf

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Internet 31% Brochures 22% Travel Agent 16% Guide Books 12% Friends/Relatives/Colleagues 11% Teletext 2% TV Travel Programmes 2% National Press * Magazines * Figure 10: Most complete source for researching and planning travel by UK consumers [Source: Results from the E-Travel Tracker Survey from www.scotexchange.net, May 2000. Base: all who have used any source of travel information May 2000 (1,112)] 2.5 Profiles of UK Internet Users According to the ‘Internet Access – Household and Individuals’ Report by National Statistics published in December 2001, Internet uptake is continuing to grow across all consumer groups. Internet penetration remains highest amongst: • Younger and middle aged groups • Men • Higher income groups (households within the highest income decile group were almost eight times as likely to have Internet as those on the lower income decile group) Figure 11: Percentage of male and female and of each age group online in October 2001 [Source: National Statistics ‘Internet Access – Households and Individuals’ (December 2001), including figures from the National Statistics Omnibus Survey] 42/44 A strategy for modernising English tourism through e-business – July 2002
60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 35.0% 54.0% 57.0% Small (1-2) Medium (3-4) Large (5+) Figure 13: Percentage of each type of households (by size) online in November 2001 [Source: Consumers’ Use of the Internet, Oftel residential survey Q7, http://www.oftel.gov.uk, Base: UK adults, (November 2001)] 70% 65% 60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 67.0% 52.0% 39.0% 23.0% AB C1 C2 DE Figure 14: Percentage of each social grades online in November 2001 [Source: Consumers’ Use of the Internet, Oftel residential survey Q7, http://www.oftel.gov.uk, Base : UK adults, (November 2001)] 43/44 A strategy for modernising English tourism through e-business – July 2002
Page 1 and 2: E-tourism in England A strategy for
Page 3 and 4: Contents Foreword 3 1. Executive su
Page 5 and 6: time content on the availability of
Page 7 and 8: 2. Introduction Tourism is a major
Page 9 and 10: 3. Background In tourism, as elsewh
Page 11 and 12: likely to reach saturation point or
Page 13 and 14: This strategy and the EnglandNet pr
Page 15 and 16: 4.2.2 Travel trade Potential requir
Page 17 and 18: • To be integrated into a nationa
Page 19 and 20: information. Technically, this woul
Page 21 and 22: 6. Key roles in support of e-touris
Page 23 and 24: As EnglandNet develops 3 , the pote
Page 25 and 26: 6.2.5 Regional Development Agencies
Page 27 and 28: Key Actions Lead role Others involv
Page 29 and 30: This same network, with some modifi
Page 31 and 32: Maintain a communications strategy
Page 33 and 34: 8. Monitoring and evaluation To eva
Page 35 and 36: Appendix 2: E-tourism in other coun
Page 37 and 38: 1.1 Internet users’ profile Inter
Page 39 and 40: Thus, over a period of only five ye
Page 41: It also indicates the reasons cited

E-tourism in England a strategy .pdf

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