Sustainable Environmental Management - Ricoh
Sustainable Environmental Management - Ricoh
Sustainable Environmental Management - Ricoh
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Top Message About us Our Activities<br />
Data<br />
<strong>Sustainable</strong> <strong>Environmental</strong> <strong>Management</strong><br />
New products and solutions to bring<br />
innovations to customers’ work styles<br />
■ Diversified work style—Work anywhere at any time<br />
Today’s working styles have changed dramatically with the growing use<br />
of cloud computing, smartphones and tablets. Now that it is possible to<br />
contact the people you need to anytime and access necessary information<br />
wherever you are, the effective use of time and space when working<br />
is needed.<br />
<strong>Ricoh</strong> offers various new visual communications products, systems,<br />
and solutions to promote customers’ shift to a work style with higher<br />
operational efficiency and lower environmental impact.<br />
On the move<br />
Outsourcing<br />
Cloud networking<br />
Home office<br />
Related information See page 50<br />
Client<br />
Satellite office<br />
F<br />
ocus<br />
Innovative work style utilizing tablets<br />
Efforts to reduce costs and environmental impact<br />
while improving productivity of sales activities<br />
Increasing the number of business negotiations<br />
and meetings as well as orders received, while<br />
decreasing environmental impact from traveling<br />
sales staff and the printing of brochures<br />
At <strong>Ricoh</strong> Japan, one of the <strong>Ricoh</strong> Group’s sales subsidiaries in Japan,<br />
about 4,500 sales representatives are promoting innovation in sales<br />
activity by utilizing tablets and cloud services in order to bolster sales<br />
capability. More than 1,000 sales tools, including electronic catalogs<br />
and video content, are stored in an electronic cabinet in the cloud.<br />
Sales representatives use the proposal support system, “Risonator,”<br />
to identify customer problems through conversations with them and<br />
provide proposals on appropriate solutions. This system also allows<br />
sales staff to check email from outside of the office, thus enabling<br />
them to respond to customer requests more quickly.<br />
Using these latest tools to<br />
accommodate customer interests or<br />
issues, sales representatives are able<br />
to make proposals or demonstrations<br />
anytime they wish and are therefore<br />
more likely to seize on new<br />
business opportunities. Moreover,<br />
as representatives do not have to<br />
return to their offices to prepare<br />
proposal materials or to check email,<br />
Resonator is a sales support tool that<br />
analyzes customer problems identifi ed<br />
from their conversations with sales<br />
representatives. As true management<br />
issues become obvious with the help<br />
of Resonator, salespeople are able<br />
to propose appropriate solutions to<br />
problems.<br />
productivity increases. Reductions in environmental impact and<br />
costs are realized as a result of a significant decrease in the need for<br />
printed materials such as catalogs and sales promotion literature.<br />
A rise in the number of business negotiations and meetings<br />
as well as in the amount of orders received was confirmed by a<br />
productivity survey conducted in December 2011 that targeted<br />
salespeople who began using the new smart devices in advance.<br />
For more details<br />
WEB www.ricoh-japan.co.jp/solutions/smartdevice/<br />
<strong>Ricoh</strong> Group Sustainability Report 2012 64