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Sustainable Environmental Management - Ricoh

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Top Message About us Our Activities<br />

Data<br />

<strong>Sustainable</strong> <strong>Environmental</strong> <strong>Management</strong><br />

New products and solutions to bring<br />

innovations to customers’ work styles<br />

■ Diversified work style—Work anywhere at any time<br />

Today’s working styles have changed dramatically with the growing use<br />

of cloud computing, smartphones and tablets. Now that it is possible to<br />

contact the people you need to anytime and access necessary information<br />

wherever you are, the effective use of time and space when working<br />

is needed.<br />

<strong>Ricoh</strong> offers various new visual communications products, systems,<br />

and solutions to promote customers’ shift to a work style with higher<br />

operational efficiency and lower environmental impact.<br />

On the move<br />

Outsourcing<br />

Cloud networking<br />

Home office<br />

Related information See page 50<br />

Client<br />

Satellite office<br />

F<br />

ocus<br />

Innovative work style utilizing tablets<br />

Efforts to reduce costs and environmental impact<br />

while improving productivity of sales activities<br />

Increasing the number of business negotiations<br />

and meetings as well as orders received, while<br />

decreasing environmental impact from traveling<br />

sales staff and the printing of brochures<br />

At <strong>Ricoh</strong> Japan, one of the <strong>Ricoh</strong> Group’s sales subsidiaries in Japan,<br />

about 4,500 sales representatives are promoting innovation in sales<br />

activity by utilizing tablets and cloud services in order to bolster sales<br />

capability. More than 1,000 sales tools, including electronic catalogs<br />

and video content, are stored in an electronic cabinet in the cloud.<br />

Sales representatives use the proposal support system, “Risonator,”<br />

to identify customer problems through conversations with them and<br />

provide proposals on appropriate solutions. This system also allows<br />

sales staff to check email from outside of the office, thus enabling<br />

them to respond to customer requests more quickly.<br />

Using these latest tools to<br />

accommodate customer interests or<br />

issues, sales representatives are able<br />

to make proposals or demonstrations<br />

anytime they wish and are therefore<br />

more likely to seize on new<br />

business opportunities. Moreover,<br />

as representatives do not have to<br />

return to their offices to prepare<br />

proposal materials or to check email,<br />

Resonator is a sales support tool that<br />

analyzes customer problems identifi ed<br />

from their conversations with sales<br />

representatives. As true management<br />

issues become obvious with the help<br />

of Resonator, salespeople are able<br />

to propose appropriate solutions to<br />

problems.<br />

productivity increases. Reductions in environmental impact and<br />

costs are realized as a result of a significant decrease in the need for<br />

printed materials such as catalogs and sales promotion literature.<br />

A rise in the number of business negotiations and meetings<br />

as well as in the amount of orders received was confirmed by a<br />

productivity survey conducted in December 2011 that targeted<br />

salespeople who began using the new smart devices in advance.<br />

For more details<br />

WEB www.ricoh-japan.co.jp/solutions/smartdevice/<br />

<strong>Ricoh</strong> Group Sustainability Report 2012 64

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