HERE. - Rock the Earth

Membership & Outreach Accomplishments
Throughout 2012, Rock the Earth’s dedicated teams of volunteers
educated and interacted with music fans at over 165 concerts
and festivals across the United States. This represented a 28%
increase over 2011 in our core educational and outreach activities. The
key factor in this dramatic increase was incorporating our new program
activity -- public education and citizen engagement in partnership with
other national and regional groups in a fee-for-service arrangement
-- into our historical program activities. This growth also reflects the
overall improving economic conditions of the organization.
As a result of our expanded activities, overall membership for the
year experienced slight gains over 2011, with a relative increase in
membership dollars while maintaining a steady renewal rate comparable
to 2011. Meanwhile, Rock the Earth reached an estimated 1.2 million
concert attendees, educated tens of thousands of people about critical
environmental issues, and attracted new members to the cause.
Our eighth year of Rock the Earth’s Internship Program proved once again
that it is vital to the success of the organization. In connection with
Rock the Earth’s new partnerships with Earthjustice (nationally) and The
Wilderness Society (regionally), we expanded our intern program and
doubled the number of paid tour coordinators to lead these campaigns.
With a total of nine Education and Outreach interns, all working under
the guidance and direction of our two Internship Tour Coordinator, Rock
the Earth was able to participate in more events around the country than
otherwise would have been possible using only regional teams.
Overall, our year of operations was full of exciting new opportunities,
accomplishments and connections, including the following notable
achievements:
121 events (145 concert dates) over five months, during which
time we raised nearly $27,000, gained nearly 665 new members,
and added nearly 2,900 new contacts to our mailing list;
Partnered directly with the following bands and tours (among
others) throughout the year:
– Journey, Pat Benatar, and Loverboy (13 shows)
– Dave Matthews Band (13 shows)
– My Morning Jacket (9 shows)
– Last Summer on Earth (Barenaked Ladies, Cracker, Big
Head Todd & the Monsters, Blues Traveler) (8 shows)
– Wilco (7 shows)
– Allman Brothers Band (3 shows)
Presented eco-oriented musician panels, cell phone recycling, and
other scheduled programs at high-profile music festivals including
Bonnaroo, Summer Camp, DelFest, Forecastle, Mountain Jam,
and RockyGrass.
Partnered directly with multiple venues and promoters, which
enabled Rock the Earth to reach new audiences and to build a
strong presence in the regional music communities:
– Best Buy Theater at Times Square (New York, NY)
– Bluebird Theater (Denver, CO)
– Fillmore at Irving Plaza (New York, NY)
– Fillmore Auditorium (Denver, CO)
– Boulder Theater (Boulder, CO)
– Ogden Theater (Denver, CO)
– Walther Productions (DC & Baltimore, MD)
Gained the support of over 845 new members
and increased our constituent base to over 43,000
people;
Of the members whose memberships lapsed in
2011, 16% renewed their memberships in 2012;
Recruited over 1227 potential volunteers, from
which we organized and trained over 100 volunteers
nationwide;
Raised nearly $64,000 in RtE memberships to
support our project work and outreach programs;
Volunteers donated over 10,000 hours of time to
help advance RtE’s mission;
Worked 167 events in 25 states, totaling 192
concert dates;
Completed our ninth Education and Outreach
Summer Tour over a period of 21 weeks, working
David Grisman Bluegrass Experience with RtE Regional Volunteer Coordinators
MacKenzie Boroeren and Morgan Gantz