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CARAVEL Final Project Report EN - CIVITAS

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Some new<br />

developments of the<br />

bicycle lane, using<br />

soft measures to<br />

separate the bicycle<br />

and walking areas.<br />

of the local community in the city<br />

and the region. The event was<br />

widely reported in the regional<br />

and even the national press, and<br />

echoed in various magazines and<br />

television programmes covering<br />

this unique project in Burgos to<br />

“loan” bicycles to the public.<br />

The bike-loan system started<br />

with four installations around<br />

the city, each holding 15 bicycles<br />

and operating with software<br />

and equipment. Between 2006<br />

and 2008, the system has<br />

registered over 3,100 members<br />

and has loaned out over 20,000<br />

bikes. Thanks to its widespread<br />

success, the system has been<br />

extended considerably. Today,<br />

the public have access to sixteen<br />

bike-loan pick-up points, one for<br />

each area or neighbourhood in<br />

the City of Burgos. The system<br />

also offers 20 electric bicycles for<br />

longer trips mainly centred on<br />

travel to the industrial zones.<br />

The citizens can use the service<br />

for a maximum of two hours<br />

(long enough to travel from any<br />

one point in the city to another).<br />

Tourists are allowed to use the<br />

bike for three hours to travel in<br />

a sustainable way around the city<br />

and admire it.<br />

The organisation in charge<br />

of maintaining the bicycles<br />

(repainting them if necessary,<br />

repairing wheels, brakes…) as<br />

well as putting them out and<br />

redistributing them during the<br />

day is a social organisation (Fundación<br />

Lesmes, also belonging to<br />

the city municipality) that is made<br />

up of socially excluded groups<br />

and people with disabilities.<br />

2 nd step: promoting<br />

BiCiBUR<br />

A large-scale marketing campaign<br />

was launched with gifts<br />

for the first subscribers BiCiBUR.<br />

Detailed leaflets explained the<br />

system. In addition, a map of the<br />

city bike lanes was prepared to<br />

provide information on the safest<br />

routes for cyclists. The smart<br />

cards were given to citizens at<br />

a symbolic price of € 3 at three<br />

points around the city (the City<br />

Council, the ‘Río Vena’ Civic<br />

Centre and the public library,<br />

Gonzalo de Berceo). In addition<br />

to the 3,100 citizen members,<br />

some 200 tourists have also<br />

benefited from the system.<br />

The idea of promoting bicycle<br />

use among commuters is partly<br />

explained by the fact that cycles<br />

have traditionally been used in<br />

Burgos at the weekends and<br />

for sport. The city promoted<br />

everyday bicycle use by the<br />

public though posters showing<br />

a man riding to work, dressed<br />

in a suit and tie, riding a bike<br />

in the middle of the city as if it<br />

were the most normal activity in<br />

the world, and others depicting<br />

bicycle users and pedestrians<br />

respectfully sharing public spaces.<br />

3 rd step: increasing<br />

the use of bicycles<br />

During recent years the city has<br />

made tremendous efforts to promote<br />

the bicycle as an alternative<br />

means of transport. 230 new<br />

bike racks have been installed<br />

and bicycle use has been encouraged<br />

and marketed as a normal<br />

means of transport (i.e. not only<br />

for the weekend). The mutual<br />

15

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