CARAVEL Final Project Report EN - CIVITAS
CARAVEL Final Project Report EN - CIVITAS
CARAVEL Final Project Report EN - CIVITAS
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Some new<br />
developments of the<br />
bicycle lane, using<br />
soft measures to<br />
separate the bicycle<br />
and walking areas.<br />
of the local community in the city<br />
and the region. The event was<br />
widely reported in the regional<br />
and even the national press, and<br />
echoed in various magazines and<br />
television programmes covering<br />
this unique project in Burgos to<br />
“loan” bicycles to the public.<br />
The bike-loan system started<br />
with four installations around<br />
the city, each holding 15 bicycles<br />
and operating with software<br />
and equipment. Between 2006<br />
and 2008, the system has<br />
registered over 3,100 members<br />
and has loaned out over 20,000<br />
bikes. Thanks to its widespread<br />
success, the system has been<br />
extended considerably. Today,<br />
the public have access to sixteen<br />
bike-loan pick-up points, one for<br />
each area or neighbourhood in<br />
the City of Burgos. The system<br />
also offers 20 electric bicycles for<br />
longer trips mainly centred on<br />
travel to the industrial zones.<br />
The citizens can use the service<br />
for a maximum of two hours<br />
(long enough to travel from any<br />
one point in the city to another).<br />
Tourists are allowed to use the<br />
bike for three hours to travel in<br />
a sustainable way around the city<br />
and admire it.<br />
The organisation in charge<br />
of maintaining the bicycles<br />
(repainting them if necessary,<br />
repairing wheels, brakes…) as<br />
well as putting them out and<br />
redistributing them during the<br />
day is a social organisation (Fundación<br />
Lesmes, also belonging to<br />
the city municipality) that is made<br />
up of socially excluded groups<br />
and people with disabilities.<br />
2 nd step: promoting<br />
BiCiBUR<br />
A large-scale marketing campaign<br />
was launched with gifts<br />
for the first subscribers BiCiBUR.<br />
Detailed leaflets explained the<br />
system. In addition, a map of the<br />
city bike lanes was prepared to<br />
provide information on the safest<br />
routes for cyclists. The smart<br />
cards were given to citizens at<br />
a symbolic price of € 3 at three<br />
points around the city (the City<br />
Council, the ‘Río Vena’ Civic<br />
Centre and the public library,<br />
Gonzalo de Berceo). In addition<br />
to the 3,100 citizen members,<br />
some 200 tourists have also<br />
benefited from the system.<br />
The idea of promoting bicycle<br />
use among commuters is partly<br />
explained by the fact that cycles<br />
have traditionally been used in<br />
Burgos at the weekends and<br />
for sport. The city promoted<br />
everyday bicycle use by the<br />
public though posters showing<br />
a man riding to work, dressed<br />
in a suit and tie, riding a bike<br />
in the middle of the city as if it<br />
were the most normal activity in<br />
the world, and others depicting<br />
bicycle users and pedestrians<br />
respectfully sharing public spaces.<br />
3 rd step: increasing<br />
the use of bicycles<br />
During recent years the city has<br />
made tremendous efforts to promote<br />
the bicycle as an alternative<br />
means of transport. 230 new<br />
bike racks have been installed<br />
and bicycle use has been encouraged<br />
and marketed as a normal<br />
means of transport (i.e. not only<br />
for the weekend). The mutual<br />
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