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CARAVEL Final Project Report EN - CIVITAS

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Statistics on hits,<br />

files, pages<br />

total hits<br />

total files<br />

total pages<br />

900 000<br />

800 000<br />

700 000<br />

600 000<br />

500 000<br />

400 000<br />

300 000<br />

200 000<br />

100 000<br />

Innovative features of car pooling<br />

»<br />

»<br />

»<br />

»<br />

»<br />

»<br />

Geographical referenced maps<br />

Route planning from door to door<br />

Automatically generated response<br />

via email or SMS if a matching partner<br />

is found<br />

Data transfer to public transport<br />

timetable<br />

Free of charge service for users<br />

Event data pool<br />

0<br />

2005 2006<br />

2007<br />

2008<br />

Usage statistics of stuttgart.pendlernetz.de 2005 – 2008<br />

“Pendlernetz Stuttgart” is one of<br />

the most innovative car pooling systems<br />

in the EU. Especially designed<br />

for commuters, it incorporates<br />

many innovative features as can be<br />

seen in the box above.<br />

The service was improved and<br />

enlarged during <strong>CARAVEL</strong> to<br />

include new features and encourage<br />

event-oriented car pooling<br />

(e.g. football matches, concerts<br />

etc.). Activities concentrated on<br />

integrating and administering an<br />

event data pool into the car pooling<br />

system, integrating inter-modal<br />

information (information on public<br />

transport) and finally integrating<br />

regional access to the “Pendlernetz<br />

Stuttgart” online system. The<br />

Stuttgart Pendlernetz website has<br />

been continuously upgraded to<br />

provide new features and services,<br />

increased user-friendliness, and<br />

a function enabling users to feedback<br />

their (technical and servicerelated)<br />

criticism of the system.<br />

Addressing specific<br />

user groups<br />

Expansion of the car pooling<br />

scheme from commuter traffic to<br />

also include event traffic.<br />

“Let’s drive to the football match<br />

together!” This environmentally<br />

friendly attitude to mobility was<br />

promoted in the Stuttgart region<br />

in 2007 and was relaunched in<br />

mid-2008; it is an Internet-based<br />

car pooling platform with a special<br />

added feature for major events.<br />

This new event-oriented car<br />

pooling feature makes it much<br />

easier to organise car pools for<br />

big events. The new service is<br />

especially aimed at visitors to<br />

the home games of VfB Stuttgart<br />

football club. Since around 50,000<br />

visitors are expected at each<br />

match, there is a high demand<br />

for travel to the same destination<br />

at the same time. The event car<br />

pooling scheme was relaunched in<br />

2008 together with VfB Stuttgart<br />

and was accompanied by promotion<br />

in the stadium newsletter and<br />

on the stadium screen. The new<br />

event-oriented car pooling feature<br />

provided by Pendlernetz Stuttgart<br />

on the Internet gives visitors an<br />

opportunity to reach the stadium<br />

quickly, cheaply and in an environmentally<br />

friendly way.<br />

New economic<br />

instrument<br />

There has been growing interest<br />

in car pools in the face of constantly<br />

rising fuel prices, and this<br />

trend is set to continue.<br />

Soft policy instrument<br />

A car pooling portal available to<br />

everybody free of charge.<br />

The level of awareness among<br />

private companies in Stuttgart<br />

and the Stuttgart region has been<br />

raised considerably during the<br />

<strong>CARAVEL</strong> <strong>Project</strong>. For example,<br />

large companies such as Daimler,<br />

Bosch, SONY Deutschland and<br />

Hewlett Packard, all located in<br />

Stuttgart, have integrated the<br />

system straight into their Intranets<br />

and supported promotional campaigns<br />

with flyers, presentations,<br />

posters etc. in their companies.<br />

Currently around 35 companies<br />

in Stuttgart and the region have<br />

added a link to Stuttgart Pendlernetz<br />

on their websites.<br />

The level of awareness at public<br />

institutions has also increased<br />

considerably: around 30 cities<br />

and communities have now created<br />

a Pendlernetz link on their<br />

websites. A car pooling system<br />

across the whole of Baden-Wurttemberg<br />

is envisaged as a next<br />

step in the near future.<br />

63

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