CARAVEL Final Project Report EN - CIVITAS

Mobility
marketing
in Krakow
Process Evaluation Results
82
Governance in the
implementation process
The sustainable urban transport
measures of CiViTAS are
innovative by definition and offer
solutions to contemporary urban
mobility problems which are
often perceived to be radical or
restrictive. They are usually and
in many respects complex. Their
planning and implementation
is rarely a smooth ride. Hence,
coordinated efforts are required
to ultimately achive a successful
Governance –
I hear this word all
the time, but what
does it actually
mean?
measure implementation.
The buzz word that is then often
thrown into the ring is “governance”.
In the absence of a short
and widely accepted definition,
CARAVEL understands “governance”
as the coordination of
people and institutions as well
as the management of processes
which are part of the planning
and implementation of
CARAVEL’s sustainable urban
transport measures.
The role and
responsibilities of
a Measure Implementer
But who is responsible for such
“governance” and who is going
to take on these coordination
and management tasks? It is
clear that a European, partly EUfunded
project such as CARAVEL,
is a special construct. Good communication
has to be ensured
with the EC, but also with the
numerous partners within the
project and within a city. Project
and Site Managers are in place
and special roles for managers
of, for example, evaluation or
dissemination tasks exist. However,
the key role in the actual
measure implementation is the
role of the Measure Implementer.
Generally speaking, measures in
which the Measure Implementer
was solely responsible for the
coordination of stakeholders and
implementation processes were
the more successful measures.
Furthermore - to add a rather obvious
point – CARAVEL confirmed
that measures which are related
(integrated package of measures)
are most efficiently led by one
and the same Measure Implementer.