CARAVEL Final Project Report EN - CIVITAS

Krakow
Children competiting in drawing
mobility-related pictures during
EMW 2007
46
accepted the loyalty programme
and there was great interest
about whether the programme
will be continued.
Competitions addressing
public transport
Events or happenings that attract
a great many people are also
suitable to bring “public transport”
into the limelight. A competition
was organised during the
Recycling Festival with the aim of
finding slogans to promote public
transport. Several interesting entries
were made and the winner
was: “Give your car a holiday too:
change to public transport”.
During the European Mobility
Week primary school children
were asked to send in their work
on the subject of “Travelling by
public transport, bus or foot instead
of using a private vehicle”.
Several hundred entries were
sent in. The winning school was
given sound equipment.
Professionals were also invited
to design posters promoting
environmentally friendly
transport. Concepts and design
proposals from artwork specialists
and amateurs were reviewed
by a competition jury which
approved the work of three candidates.
The winners were given
a network city transport ticket
valid for 6 months.
As a result…
it has been established that infrastructure
and service improvements
go hand in hand with the
marketing and the dissemination
of information on the issues,
the impacts and the solutions
for a sustainable urban mobility.
It has been shown that the
inhabitants are very interested in
sustainable urban mobility. This is
an incentive to implement comprehensive
mobility programmes
as well as dedicated activities that
are focused on reducing private
vehicle traffic within the city. The
high motivation of the very young
to discuss mobility issues and to
give thought to a better world
with less pollution indicates that
the number of persons who are
aware of the impacts and opportunities
associated with transport
will increase. In the long-term perspective,
the modal shift towards
public transport will ensure that
the negative aspects of traffic
jams on Krakow’s roads will be reduced.
Mobility-related events are
easily transferable to other cities
and regions because the activities
can easily be replicated. A prerequisite
of success is close cooperation
between the public transport
operator(s) involved, the city
municipalities, schools and universities.
The contribution made by
key players and their commitment
to sustainable mobility targets is
of crucial importance.
...the winner slogan
of their public
competition was
“Give your car
a holiday too:
change
to public
transport”?