category - SABMiller

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Winning @ the Point of Sale in Uganda Refrigeration Brand visibility Cooler population increased from 200 units to over 2000 units ( penetration to 98% in top 2,000 volume outlets) Brand house strategy implemented: 911 brand houses in F11 Pricing Promotions F11 Price Compliance from In-Trade Audits 83% Mainstream & 97% VFM Improved channel margins Multiple Brand property activations Digital marketing campaigns National Big Hits on Mainstream <strong>category</strong>
Uganda outlets Before After
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Marketing at SABMiller Plc Investor
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Nick Fell Global Marketing Director
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Beer has always been passionately l
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SABMiller’s advantaged position D
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A global discipline to dig deep loc
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..with segmentation delivering acti
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Mainstream The Core of our Portfoli
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…leading to deep local insights i
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Mainstream brands as the foundation
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Differentiating mainstream brands
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Differentiating mainstream brands P
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MillerCoors has successfully used p
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Bringing taste to life for Miller L
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Global premium markets 2010 global
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Bespoke premium approach to every m
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Global brand iconography
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Case study Peroni Nastro Azzurro in
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Results Peroni Nastro Azzurro is on
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Regional leverage driving growth 23
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Local premium delivering to portfol
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10th & Blake: Great Beers Blue Moon
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Expanding Categories
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Example: defining expansion opportu
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Capturing more consumers from other
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Sizing the opportunity in Africa Ch
Page 58 and 59: Driving growth by “halving” the
Page 61 and 62: ‘You have got it the wrong way ro
Page 63 and 64: Cuts through • Stands out from th
Page 65: The extra cold feeling in every bot
Page 68 and 69: The innovative ‘Just Add Ice’ p
Page 71 and 72: VT Castle Lite - Vanilla Ice
Page 75 and 76: 440ml Can Launch Driving trade-up a
Page 79 and 80: Castle Lite performance overview MA
Page 82 and 83: “Kozel rewards honest work” Dip
Page 84 and 85: Intrinsic communication Kozlovna
Page 87 and 88: PET Display visualisation
Page 91 and 92: MillerCoors: The Opportunity Key Ac
Page 93 and 94: MillerCoors: The Solution The Mille
Page 95 and 96: Sell Category Management MillerCoor
Page 97 and 98: Sell Category Management Space Asso
Page 99 and 100: Execute B.E.E.R The B.E.E.R. capabi
Page 101 and 102: MillerCoors case study: Kroger Insi
Page 103 and 104: MillerCoors case study: Buffalo Wil
Page 105: Retailer execution in Africa - keep
Page 109 and 110: Uganda outlets Before After
Page 111 and 112: Global and regional analytical tool
Page 113 and 114: Revenue management in Africa Price
Page 115 and 116: PRGM in Latin America Changing the
Page 117 and 118: Marketing Way Training Kit “PATRI
Page 119 and 120: Option A impact - decrease general
Page 121 and 122: Option C impact: new pack launch, b
Page 123 and 124: What we hope you heard today 1. Bei
Page 125: Marketing at SABMiller Plc Investor
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category - SABMiller

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