category - SABMiller

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Results Peroni Nastro Azzurro is one of the fastest growing and most profitable beers in the UK The brand owns “style” and has powerful equity and momentum
Premiumising the African portfolio Stretching price points Global brands Local pride 3 year CAGR Local Premium Regional leverage 3 year CAGR Regional Premium
Page 1 and 2: Marketing at SABMiller Plc Investor
Page 3 and 4: Nick Fell Global Marketing Director
Page 7 and 8: Beer has always been passionately l
Page 9 and 10: SABMiller’s advantaged position D
Page 11 and 12: A global discipline to dig deep loc
Page 13 and 14: ..with segmentation delivering acti
Page 15 and 16: Mainstream The Core of our Portfoli
Page 17 and 18: …leading to deep local insights i
Page 19 and 20: Mainstream brands as the foundation
Page 21 and 22: Differentiating mainstream brands
Page 23 and 24: Differentiating mainstream brands P
Page 25 and 26: MillerCoors has successfully used p
Page 27: Bringing taste to life for Miller L
Page 30 and 31: Global premium markets 2010 global
Page 32 and 33: Bespoke premium approach to every m
Page 34 and 35: Global brand iconography
Page 36 and 37: Case study Peroni Nastro Azzurro in
Page 40 and 41: Regional leverage driving growth 23
Page 42 and 43: Local premium delivering to portfol
Page 44: 10th & Blake: Great Beers Blue Moon
Page 47 and 48: Expanding Categories
Page 49 and 50: Example: defining expansion opportu
Page 51 and 52: Capturing more consumers from other
Page 53: Sizing the opportunity in Africa Ch
Page 58 and 59: Driving growth by “halving” the
Page 61 and 62: ‘You have got it the wrong way ro
Page 63 and 64: Cuts through • Stands out from th
Page 65: The extra cold feeling in every bot
Page 68 and 69: The innovative ‘Just Add Ice’ p
Page 71 and 72: VT Castle Lite - Vanilla Ice
Page 75 and 76: 440ml Can Launch Driving trade-up a
Page 77 and 78: Cuts through • Stands out from th
Page 79 and 80: Castle Lite performance overview MA
Page 82 and 83: “Kozel rewards honest work” Dip
Page 84 and 85: Intrinsic communication Kozlovna
Page 87 and 88: PET Display visualisation
Page 89 and 90:
Cuts through • Stands out from th
Page 91 and 92:
MillerCoors: The Opportunity Key Ac
Page 93 and 94:
MillerCoors: The Solution The Mille
Page 95 and 96:
Sell Category Management MillerCoor
Page 97 and 98:
Sell Category Management Space Asso
Page 99 and 100:
Execute B.E.E.R The B.E.E.R. capabi
Page 101 and 102:
MillerCoors case study: Kroger Insi
Page 103 and 104:
MillerCoors case study: Buffalo Wil
Page 105 and 106:
Retailer execution in Africa - keep
Page 107 and 108:
Uganda outlets Before After
Page 109 and 110:
Uganda outlets Before After
Page 111 and 112:
Global and regional analytical tool
Page 113 and 114:
Revenue management in Africa Price
Page 115 and 116:
PRGM in Latin America Changing the
Page 117 and 118:
Marketing Way Training Kit “PATRI
Page 119 and 120:
Option A impact - decrease general
Page 121 and 122:
Option C impact: new pack launch, b
Page 123 and 124:
What we hope you heard today 1. Bei
Page 125:
Marketing at SABMiller Plc Investor
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category - SABMiller

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