- Page 1 and 2: Marketing at SABMiller Plc Investor
- Page 3 and 4: Nick Fell Global Marketing Director
- Page 8 and 9: Who produces the best beer in the w
- Page 10 and 11: SABMiller’s commercial operating
- Page 12 and 13: …underpinned by a rigorous approa
- Page 14 and 15: …supported by a rigorous approach
- Page 16 and 17: Mainstream communities to drive ins
- Page 18 and 19: Mainstream brands as the foundation
- Page 20 and 21: Differentiation to connect with our
- Page 22 and 23: Differentiating mainstream brands
- Page 24 and 25: ABI has unsuccessfully used a line
- Page 26 and 27: MillerCoors has successfully used p
- Page 29 and 30: Premium House of Brands Tailored by
- Page 31 and 32: Global premium markets USA Poland C
- Page 33 and 34: What is a Global Brand? Target cons
- Page 35 and 36: Core Principles There are six core
- Page 37 and 38: Authenticity Craftsmanship Discover
- Page 39 and 40: Premiumising the African portfolio
- Page 41 and 42: Castle equity unlocking growth Long
- Page 43 and 44: 10th & Blake: Strategic Framework M
- Page 46 and 47: 10th & Blake: White Space Expansion
- Page 48 and 49: Defining the field of play LATAM Vo
- Page 50 and 51: Capturing more consumers with more
- Page 52 and 53: Africa’s vision statement
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Spectrum of desired benefits beyond
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A global discipline to dig deep loc
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“Multiple sources of influence”
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Integrated Activity Planning Brand
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Unleash the Extra Cold Refreshment
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Launch Extra Cold Draught as part o
- Page 72:
Mobile Ice Bar
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‘Feel the beat of Sub Zero’
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Castle Lite Performance Difference
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Kozel embodies honest craftsmanship
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Image building activations aimed to
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Consumer promotions Voluntary firem
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VT Kozel 30 sec PET launch film
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Kozel performance
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MillerCoors: The Opportunity Such G
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Plan Customer Positioning Customer
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Sell Category Management Space Asso
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Sell Category Management Space Asso
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Execute B.E.E.R Communication Advan
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MillerCoors case study: 7 Eleven In
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MillerCoors: the results Cannondale
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Winning @ the Point of Sale in Ugan
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Uganda outlets Before After
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Revenue Management Extracting Maxim
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Europe price environment Poland: Pr
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Mozambique Price, Brand, Pack ladde
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“Consumer driven and fact based
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What would be your move as new MD i
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Option B impact: increasing some -
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PRGM key thought starters 1. Recons
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124 Q&A