category - SABMiller

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‘Feel the beat of Sub Zero’
Cuts through • Stands out from the crowd and clearly linked to the brand Coherent • Easy to understand and hangs together as one body of work Compelling • Emotionally and rationally persuasive Consistent • Delivers the brand positioning, its narrative and iconography
Page 1 and 2:
Marketing at SABMiller Plc Investor
Page 3 and 4:
Nick Fell Global Marketing Director
Page 7 and 8:
Beer has always been passionately l
Page 9 and 10:
SABMiller’s advantaged position D
Page 11 and 12:
A global discipline to dig deep loc
Page 13 and 14:
..with segmentation delivering acti
Page 15 and 16:
Mainstream The Core of our Portfoli
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…leading to deep local insights i
Page 19 and 20:
Mainstream brands as the foundation
Page 21 and 22:
Differentiating mainstream brands
Page 23 and 24:
Differentiating mainstream brands P
Page 25 and 26: MillerCoors has successfully used p
Page 27: Bringing taste to life for Miller L
Page 30 and 31: Global premium markets 2010 global
Page 32 and 33: Bespoke premium approach to every m
Page 34 and 35: Global brand iconography
Page 36 and 37: Case study Peroni Nastro Azzurro in
Page 38 and 39: Results Peroni Nastro Azzurro is on
Page 40 and 41: Regional leverage driving growth 23
Page 42 and 43: Local premium delivering to portfol
Page 44: 10th & Blake: Great Beers Blue Moon
Page 47 and 48: Expanding Categories
Page 49 and 50: Example: defining expansion opportu
Page 51 and 52: Capturing more consumers from other
Page 53: Sizing the opportunity in Africa Ch
Page 58 and 59: Driving growth by “halving” the
Page 61 and 62: ‘You have got it the wrong way ro
Page 63 and 64: Cuts through • Stands out from th
Page 65: The extra cold feeling in every bot
Page 68 and 69: The innovative ‘Just Add Ice’ p
Page 71 and 72: VT Castle Lite - Vanilla Ice
Page 75: 440ml Can Launch Driving trade-up a
Page 79 and 80: Castle Lite performance overview MA
Page 82 and 83: “Kozel rewards honest work” Dip
Page 84 and 85: Intrinsic communication Kozlovna
Page 87 and 88: PET Display visualisation
Page 89 and 90: Cuts through • Stands out from th
Page 91 and 92: MillerCoors: The Opportunity Key Ac
Page 93 and 94: MillerCoors: The Solution The Mille
Page 95 and 96: Sell Category Management MillerCoor
Page 97 and 98: Sell Category Management Space Asso
Page 99 and 100: Execute B.E.E.R The B.E.E.R. capabi
Page 101 and 102: MillerCoors case study: Kroger Insi
Page 103 and 104: MillerCoors case study: Buffalo Wil
Page 105 and 106: Retailer execution in Africa - keep
Page 107 and 108: Uganda outlets Before After
Page 109 and 110: Uganda outlets Before After
Page 111 and 112: Global and regional analytical tool
Page 113 and 114: Revenue management in Africa Price
Page 115 and 116: PRGM in Latin America Changing the
Page 117 and 118: Marketing Way Training Kit “PATRI
Page 119 and 120: Option A impact - decrease general
Page 121 and 122: Option C impact: new pack launch, b
Page 123 and 124: What we hope you heard today 1. Bei
Page 125: Marketing at SABMiller Plc Investor
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category - SABMiller

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