- Page 1 and 2: Marketing at SABMiller Plc Investor
- Page 3 and 4: Nick Fell Global Marketing Director
- Page 7 and 8: Beer has always been passionately l
- Page 9 and 10: SABMiller’s advantaged position D
- Page 11 and 12: A global discipline to dig deep loc
- Page 13: ..with segmentation delivering acti
- Page 17 and 18: …leading to deep local insights i
- Page 19 and 20: Mainstream brands as the foundation
- Page 21 and 22: Differentiating mainstream brands
- Page 23 and 24: Differentiating mainstream brands P
- Page 25 and 26: MillerCoors has successfully used p
- Page 27: Bringing taste to life for Miller L
- Page 30 and 31: Global premium markets 2010 global
- Page 32 and 33: Bespoke premium approach to every m
- Page 34 and 35: Global brand iconography
- Page 36 and 37: Case study Peroni Nastro Azzurro in
- Page 38 and 39: Results Peroni Nastro Azzurro is on
- Page 40 and 41: Regional leverage driving growth 23
- Page 42 and 43: Local premium delivering to portfol
- Page 44: 10th & Blake: Great Beers Blue Moon
- Page 47 and 48: Expanding Categories
- Page 49 and 50: Example: defining expansion opportu
- Page 51 and 52: Capturing more consumers from other
- Page 53: Sizing the opportunity in Africa Ch
- Page 58 and 59: Driving growth by “halving” the
- Page 61 and 62: ‘You have got it the wrong way ro
- Page 63 and 64: Cuts through • Stands out from th
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The extra cold feeling in every bot
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The innovative ‘Just Add Ice’ p
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VT Castle Lite - Vanilla Ice
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440ml Can Launch Driving trade-up a
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Cuts through • Stands out from th
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Castle Lite performance overview MA
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“Kozel rewards honest work” Dip
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Intrinsic communication Kozlovna
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PET Display visualisation
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Cuts through • Stands out from th
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MillerCoors: The Opportunity Key Ac
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MillerCoors: The Solution The Mille
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Sell Category Management MillerCoor
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Sell Category Management Space Asso
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Execute B.E.E.R The B.E.E.R. capabi
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MillerCoors case study: Kroger Insi
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MillerCoors case study: Buffalo Wil
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Retailer execution in Africa - keep
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Uganda outlets Before After
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Uganda outlets Before After
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Global and regional analytical tool
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Revenue management in Africa Price
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PRGM in Latin America Changing the
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Marketing Way Training Kit “PATRI
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Option A impact - decrease general
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Option C impact: new pack launch, b
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What we hope you heard today 1. Bei
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Marketing at SABMiller Plc Investor