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Europe price environment<br />

Poland: Premium WAMPS<br />

Romania: Company WAMPS<br />

150<br />

120%<br />

140<br />

Competitor 1:<br />

International Premium<br />

115%<br />

130<br />

120<br />

110<br />

100<br />

Competitor 2:<br />

International Premium<br />

110%<br />

105%<br />

100%<br />

Competitor 1<br />

Competitor 2<br />

Competitor 3<br />

90<br />

NOV 2009 FEB 2010 MAY 2010 AUG 2010 NOV 2010 FEB 2011 MAY 2011<br />

95%<br />

Aug'09 Nov'09 Feb'10 May'10 Aug'10 Nov'10 Mar'11 Jun'11<br />

Poland: Economy WAMPS<br />

Russia: Premium WAMPS<br />

105<br />

140<br />

100<br />

135<br />

95<br />

130<br />

90<br />

85<br />

Competitor 1:<br />

Economy<br />

Competitor 2:<br />

Economy<br />

125<br />

120<br />

115<br />

Competitor 1<br />

Competitor 2<br />

Competitor 3<br />

80<br />

AUG 2009 NOV 2009 FEB 2010 MAY 2010 AUG 2010 NOV 2010 FEB 2011 MAY 2011<br />

Sources: Nielsen omnibus data, IRI supermarket surveys<br />

110<br />

AUG 2009 NOV 2009 FEB 2010 MAY 2010 AUG 2010 NOV 2010 FEB 2011 MAY 2011 AUG 2011

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