category - SABMiller
category - SABMiller
category - SABMiller
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Driving growth by “halving” the price<br />
Approximate price reduction compared to mainstream<br />
-10% -20% -30% -50%<br />
Pricing<br />
RSP programs and<br />
deeper rural<br />
penetration<br />
Transactional<br />
packs<br />
Draught, smaller<br />
packs and Thabure<br />
launch<br />
Local grains<br />
Eagle from<br />
Sorghum, cassava<br />
in Mozambique<br />
bringing excise &<br />
farming<br />
advantages<br />
Opaque beers<br />
Expanding<br />
Chibuku beyond<br />
southern Africa
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