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healthy and active ageing - EuroHealthNet's Healthy Ageing Website

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of 149 older people answering both questionnaires (45% of first sample). Overall, the evaluation<br />

results indicated that the project had been successful in intensifying participation in social activities<br />

<strong>and</strong> raising awareness of local services <strong>and</strong> information among participants. Although the project had<br />

a special focus on vulnerable groups, the majority of participants represented middle <strong>and</strong> higher social<br />

groups. The project was assessed to have a high level of sustainability <strong>and</strong> transferability to other<br />

settings. No cost-effectiveness analysis was carried out. http://www.healthproelderly.com/database/<br />

plists/singleview/82<br />

21. Ripe Apples<br />

Promoting health among older women in rural areas through community services<br />

Ripe Apples (2002-2004) was implemented in Austria, <strong>and</strong> sought to promote health among older<br />

women living in rural areas in Austria. The project created activities <strong>and</strong> support services for women,<br />

such as fixed meeting places for the women, <strong>and</strong> based on these experiences advocated for social<br />

<strong>and</strong> political changes to ease transition into the third age.<br />

The project was funded by the Austrian Ministry of Education, Science <strong>and</strong> Culture, the Fund for a<br />

<strong>Healthy</strong> Austria <strong>and</strong> participating local governments.<br />

More information is available at:<br />

http://www.i2i-project.net/showAction.php?id=51<br />

22. Aspiring to <strong>Healthy</strong> Living<br />

Developing tools for culturally sensitive health promotion interventions<br />

“Aspiring to <strong>Healthy</strong> Living” (2000-2004) was a Dutch project aiming to map the needs <strong>and</strong> dem<strong>and</strong>s<br />

of elderly people of Dutch <strong>and</strong> Moroccan descent between the ages of 45-75 in the Rotterdam<br />

area. Based on ongoing input from the target group, the project team developed “guides/tool kits” to<br />

facilitate the implementation of <strong>healthy</strong> <strong>ageing</strong> initiatives, sensitive to gender <strong>and</strong> cultural differences,<br />

to the rest of the Netherl<strong>and</strong>s. Evaluation results showed that the involved target group benefited from<br />

participation in the project, <strong>and</strong> provided positive feedback on the initiative. However, the intervention<br />

has not yet been implemented in other part of the Netherl<strong>and</strong>s, despite initial positive attitudes among<br />

relevant stakeholders.<br />

More information is available at:<br />

http://www.healthproelderly.com/database/plists/singleview/165<br />

23. Silver Song Clubs (the UK)<br />

Socially activating migrant <strong>and</strong> other vulnerable people through singing classes<br />

“Silver Song Clubs” (from 2004 to present) is a project which seeks to promote social inclusion, mental<br />

health <strong>and</strong> cognitive skills in elderly people, particularly those at risk of social isolation <strong>and</strong> loneliness,<br />

through singing classes adjusted to meet the needs of different groups. Singing classes are offered to<br />

particular ethnic groups (Punjabi singing classes) <strong>and</strong> patient groups (classes for Alzheimer patients <strong>and</strong><br />

their carers). Using both qualitative <strong>and</strong> quantitative methods, the project has been evaluated both in<br />

terms of social <strong>and</strong> health benefits, <strong>and</strong> cost-effectiveness. The project receives positive responses from<br />

participants, who report physical, mental <strong>and</strong> social benefits. For this reason, “Silver Song Club” received<br />

the “Award for Volunteering Excellence” in 2007, <strong>and</strong> has also received noteworthy media attention.<br />

More information is available at:<br />

http://www.healthproelderly.com/database/plists/singleview/57<br />

24. A City for all Ages – Today & Tomorrow<br />

Campaign for <strong>and</strong> by migrants advocating culturally sensitive services <strong>and</strong> equal<br />

opportunities<br />

In this project, which was run by the City of Edinburgh Council, older migrants <strong>and</strong> their representatives<br />

campaigned for equal opportunities <strong>and</strong> anti-discrimination relating to health care <strong>and</strong> nursing, mobility<br />

<strong>and</strong> services close to their homes. Local autonomous migrant organisations, volunteers, service<br />

providers <strong>and</strong> the municipality worked together within the framework of Edinburgh’s Joint Plan for<br />

47

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