Scania annual report 2001

Vision, mission statement and strategy
Vision
Scania shall be the leading company in
its industry by creating lasting value for
its customers, employees, shareholders
and other stakeholders.
Mission statement
Scania’s mission is to supply its customers with
high-quality vehicles and services related to the
transport of goods and passengers by road. By
focusing on customer needs, high-quality products
and services as well as respect for the individual,
Scania shall create value-added for the
customer and grow with sustained profitability.
Scania thereby also generates shareholder value.
Scania’s industrial operations specialise in
developing and manufacturing vehicles, which
shall lead the market in terms of performance,
life-cycle cost, quality and environmental characteristics.
Scania’s commercial operations, which
include the sales and service organisation, shall
supply customers with vehicles and after-sales
support, thereby providing maximum operating
time at minimum cost over the service life of their
vehicles.
Strategy
Concentration on heavy transport vehicles
Scania’s operations focus exclusively on heavy transport
vehicles. In mature markets, demand for trucks
and buses in the heavier segment increases with GDP
growth. In developing countries, it increases faster or
at the same pace as the infrastructure expands and
standards of efficiency improve in the transport
industry.
Modular product system
With Scania’s modular product system, the customer
gets the exact vehicle specification he or she wants.
The more closely a vehicle is adapted to its transport
task, the better the customer’s operating economy will
be. The modular system is the basis for production
quality. It simplifies parts management and contributes
to a higher degree of service.
The modular system limits the total number of main
components that are included in Scania’s product
range. It thereby allows considerably longer production
runs for these components than is possible in a conventional
product system. Scania’s modular product
range and global quality standards make it possible
to use the same process engineering at all Scania
facilities.
Complete range of vehicles,
services and financing
Offering the best package solutions in the market is
the key to implementing Scania’s growth targets.
Scania’s customers increasingly use their vehicles
round the clock. This presupposes rapid, continuous
access to service and repairs. In addition to its vehicle
development work, Scania is continuously improving its
sales and service network. Customer financing is an
important element of Scania’s complete product range.
Focus on growth markets
Scania’s main markets – Europe, Latin America and
Asia – have good potential for long-term growth.
An increasingly borderless Europe, with growing
economies, is offering major opportunities to manufacturers
with a well-developed sales and service
network.
In Latin America, the demand for vehicles, services
and financing is increasing as an increasing share
of both goods and passenger traffic utilises heavy
vehicles.
Asia is a long-term growth market. Infrastructur
improvements will open the way for a more efficient
transport sector.
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