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Scania annual report 2001

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market helps to make the company’s operations less<br />

dependent on the cyclical upturns and downturns in the<br />

heavy vehicle industry.<br />

For this reason, <strong>Scania</strong> continued to strengthen and<br />

expand its own sales and service network in Europe.<br />

The proportion of new trucks delivered by <strong>Scania</strong>owned<br />

dealerships in western Europe rose to more<br />

than 40 percent of volume. At year-end, <strong>Scania</strong> owned<br />

about 25 percent of local sales and service companies.<br />

A <strong>Scania</strong> OmniLine intercity bus outside Katrineholm, Sweden.<br />

Buses in Europe<br />

Despite the general economic downturn during the<br />

year, the total market for heavy buses in western<br />

Europe remained at a high level. A total of 23,500<br />

(23,430) buses were registered.<br />

<strong>Scania</strong>’s deliveries of bus chassis rose by 7 percent<br />

to 1,828 (1,702) in Europe. For more than 10<br />

percent of these, <strong>Scania</strong> provided its own bodywork.<br />

An increasing proportion of fully-built buses were<br />

delivered in markets outside the Nordic market, which<br />

previously was completely dominant – especially Italy.<br />

<strong>Scania</strong>’s market share in western Europe rose to<br />

7.1 (6.3) percent.<br />

During <strong>2001</strong>, <strong>Scania</strong> improved its Nordic market<br />

positions, gaining a significant increase in market share.<br />

In Finland, <strong>Scania</strong> became the market leader.<br />

<strong>Scania</strong> elicited a major response for its ‘‘total concept”,<br />

which means that in close cooperation with a<br />

number of bus and coach operators, <strong>Scania</strong> assumes<br />

full responsibility for service and maintenance at a fixed<br />

per-kilometre price.<br />

As in 2000, <strong>Scania</strong>’s biggest bus market in Europe<br />

38

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