Vega - Snell

Product On-Boarding 

Vega 

Contact Details: 

Advantage Partner Program Help Desk 

w: snellgroup.com/advantage 

e: advantage@snellgroup.com 

In commercial confidence - For Snell partners only

About Product On-Boarding 

Product On-Boarding is an integral 

component of Snell’s Advantage 

Partner Program (www.snellgroup.com/ 

advantage). It is also a program in its own 

right, designed to equip you, our channel 

partners, with all the tools and know-how 

needed to succeed with Snell products. 

Partners who participate in Product 

On-Boarding for a particular product 

enjoy preferential discounts, which are 

not generally available to other partners. 

They also gain points towards higher 

accreditation levels and additional benefits 

in Snell’s Advantage Partner Program. 

Together, these advantages help ensure 

your investment in Snell is recognized and 

that you are positioned for higher returns 

and maximum success. 

To get started, read on and register 

your intent to participate by emailing 

the completed check-list at the end of 

this document to the Snell Advantage 

Program Help Desk at advantage@ 

snellgroup.com. 

Our Advantage Program help desk 

representative will acknowledge receipt of 

the check-list, confer with your designated 

Snell relationship manager, and follow 

up with you to advise next steps and help 

guide you through the process. 

In commercial confidence - For Snell partners only 

2 

e: advantage@snellgroup.com

Vega Product On-Boarding 

In this document we describe the Vega 

On-Boarding program, part of Snell’s 

Advantage Program (www.snellgroup. 

com/advantage). As a Snell partner 

you do not need to participate in the 

on-boarding process in order to sell Vega. 

However, the program equips you with all 

of the necessary tools to ensure that you 

are successful with this exciting range. 

Partners that particiapte in the onboarding 

process benefit from an 

additional 10% purchase discount from 

day one - subject to timely completion 

of the various requirements thereafter. 

Your investment in the program will 

give you fast payback and ensures 

that you are equipped with important 

product knowledge and able to discuss, 

demonstrate and support the products 

effectively for your customers to 

maximize your sales potential. 

On-boarding benefits at a glance: 

• Additional product discount of 10% 

• Access to a further 5% discount 

subject to higher accreditation 

levels in the Advantage Program 

• Loan of a demonstration unit for 

three months 

• Access to Snell’s new partner portal 

and a host of useful assets 

• On-line training 

• Priority access to leads from Snell 


3 


Primary Features 

Total asymmetric signal routing 

Each signal port independently 

configured as input or output 

The Vega Asymmetric Router 

Coaxial copper or fiber connectivity 

SFP fiber and/or coaxial HD-BNC or 

DIN 1.0/2.3 plug-ins 

Extensive protection & redundancy 

options 

Dual Crosspoints, Dual Controllers, 

Dual PSUs 

Ultra compact frame 

Up to 50% more ports than 

conventional BNC router 

‘Coaxial only’ rear modules 

Bi-directional 12 port HD-BNC or DIN 

1.0/2.3 

Comprehensive ‘hard’ & ‘soft’ 

control options 

Key Benefits 

Asymmetric formats 

No I/O port wastage! Will often 

negate the need for a larger router 

Coax and/or fiber signal 

connectivity 

Mix short and (very) long distances, 

bridges all boundaries 

Extensive protection & redundancy 

options 

No loss of revenue from ‘out of 

service’ or ‘down time’ 

50% more I/O ports 

Future system expansion or simply 

‘no need for a bigger router’ 

‘Coaxial only’ rear modules 

Lower cost and so improved ROI for 

non fibered plant 

Comprehensive ‘hard’ & ‘soft’ 

control options 

Solutions for all workflow 

environments 

Vega has been specifically designed to 

capture a significant proportion of the 

highly competitive small to medium size 

broadcast router market. We believe 

that your customers will be delighted 

with Vega’s unique features, benefits and 

ease of use. In particular, Vega is fully 

asymmetric with respect to I/O meaning 

that any of its 96 signal ports can be 

configured as an input or as an output. For 

monitoring or distribution applications, this 

can mean using a smaller router compared 

with traditional square matrices. As such 

the ‘up-front’ cost is significantly reduced 

and ROI considerably improved. Vega 

will ensure that you are the local “go to” 

supplier for their router needs. 

Moreover, every signal port on Vega can 

be independently configured with Coax or 

Fiber interfaces using ‘SFP’ (Small Form 

factor Pluggable) modules. Vega provides 

unparalled flexibility with respect to mixed 

media connectivity. 

A simple to use ‘Configurator’ allows 

your customers to specify their exact 

requirements from a wide range of I/O and 

system redundancy options. 

Vega is delivered with all the software 

required to get you up and running quickly 

from a PC via Ethernet. The software GUI is 

very easy to use with an intuitive interface 

for set up and configuration. The primary 

screen is presented as a standard X-Y switch 

panel meaning that you’ll be making signal 

routes in just a matter of minutes. ‘Hard’ 

control can be enabled from a range of 

1RU and 2RU control panels purchased 

separately. 

The Vega router is described more fully in 

the Vega brochure and the product data 

sheets, all available at the Vega section of 

the Snell website - www.snellgroup.com/ 

vega or from the asset library on our partner 

portal at www.snellgroup.com/advantage. 

snellgroup.com 


4 


The Road to Success 

The Vega loan unit is configured 

to demonstrate all the primary 

capabilities and features of the 

whole product and Snell is offering 

a free unit for three months to onboarding 

partners. 

The demo unit we supply includes 

a redundant power supply, 

cross-point and controller card 

and comes configured as a 16 

x 16 router. Eight of the inputs 

and outputs are coaxial copper 

(HD BNC) and the other set of 

eight inputs and outputs are fiber 

(using standard 1310nm lasers 

for the outputs). All 32 ports are 

implemented using sixteen SFP 

plug-in modules. The remaining 

60 ports are blanked. These can 

easily be enabled at a later date 

by purchasing additional rear 

modules and SFP plug-ins. 

The on-boarding process has been designed 

with the tools and resources required to sell 

and support Vega effectively. As part of 

Vega On-Boarding, you will need to ensure 

that at least one sales person and one 

technical person are trained on Vega. The 

training comprises two courses (overleaf), 

which are available on-line and will take 

between one and two hours to complete. 

Many customers will want to see the 

remarkable capabilities of Vega As part of 

Vega On-Boarding, you will receive a free 

loan unit for three months, after which the 

unit will be available for purchase at a very 

special one-time offer price of 15,000 USD.As 

part of Vega On-Boarding you agree to demo 

this unit with at least 2-3 customer prospects 

per month during the loan period and to 

report on this activity back to Snell. You can 

do this by submitting the Monthly Pipeline 

Report form to the Advantage Program help 

desk. This form can be downloaded from the 

asset library on our partner portal at www. 

snellgroup.com/advantage. 

The scale of opportunity with Vega depends 

very much on your size and customer 

base, however with Vega we would expect 

that most of our partners would be able 

to sell several tens of units or more per 

year which should represent a significant 

revenue stream. It is not uncommon for new 

customer builds or expansion projects to 

require ten or more units of a particular type 

in a single order. 

Our Advantage help desk team will contact 

you at the end of the 3 months to confirm 

whether you wish to return or purchase the 

demonstration unit. 


5 


To get you up and running and 

help you succeed we provide 

a range of benefits under the 

Product On-Boarding program. 

How We Will Help 

1) Lead Generation – Wherever possible, 

it is our intent to pass leads onto our 

partners. Partners who participate in 

the on-boarding program will be given 

priority over those who do not. 

2) Marketing – Easy to use collaterals 

designed for co-branded marketing, 

advertising and promotional 

campaigns are available at 

www.snellgroup.com/advantage. 

3) Accreditation – After three months 

when you have successfully completed 

the Vega On-Boarding process, 

you will be eligible for Authorized 

Partner accreditation status in Snell’s 

Advantage Program. This gives you 

further market differentiation and 

access to additional benefits. (See the 

Advantage Program brochure on the 

partner portal for details). 

4) Demonstration Equipment – We are 

pleased to be able to loan a 

demonstration unit to you for three 

months. We simply ask to be informed 

of the number of demonstrations 

undertaken during the loan period. 

Use the Monthly Pipeline Report 

form found on our partner portal. 

5) Training – The Vega on-line training 

course provides all the information you 

need to succeed: 

a) Selling Vega 

(Course #FCROS001): 

How to sell Vega explaining 

exactly what is different and 

what benefits it offers to your 

customers. The course also covers 

the ‘Vega Configurator’, including 

how to use it and how to order. 

b) Vega Hardware Overview 

(Course #FCROE001): 

A dedicated look at the Vega 

hardware and basic connectivity. 

Also included is guidance on 

‘getting up and running’ using a 

‘soft’ control panel to make your 

first signal routes. 

These courses also count toward 

Individual Certification designations, 

which you, and your team members can 

earn through the Advantage Program. 

Get started with training and learn 

more about Individual Certification 

at www.snellgroup.com/advantage. 



6 


Pricing and Discounts 

As part of Vega On-Boarding we 

are able to offer you Vega and 

all its options for resale at very 

attractive prices. 

All partners selling Vega will be entitled 

to a standard discount of 20%. By 

participating in the on-boarding process, 

you’ll earn an additional 10% discount, 

thereby taking you to 30% discount from 

day one - subject to timely completion 

of the various Product On-Boarding 

requirements thereafter. Even further 

discount levels can be achieved by gaining 

Silver or Gold accreditation through 

the Advantage Program (download 

the Advantage Calculator from the 

asset library at www.snellgroup.com/ 

advantage). 

When you go through the on-boarding 

process you receive a free loan unit for 3 

months, after which the unit will be available 

for purchase at the special offer price of 

$15,000USD. As part of Vega On-Boarding 

you agree to demo this unit with at least 

2-3 customer prospects per month and 

report on this activity. You can do this by 

submitting the Monthly Pipeline Report 

form to the Advantage Program help desk 

(advantage@snellgroup.com). You can find 

this form on our partner portal. 

The demo unit we supply is able to 

demonstrate all of the main capabilities and 

features of Vega. 

Please also note that pricing may change 

from time to time and the latest detailed 

pricing, including all Vega options and 

ordering codes, is available online at www. 

snellgroup.com/advantage - browse the 

asset library for more information. 

To register your intent to onboard 

with Vega simply complete 

the check-list at the end of 

this document and email it to 

advantage@snellgroup.com. 

Partners who choose to not 

participate in the Vega On- 

Boarding program are still able to 

resell Vega, but they will not enjoy 

the same level of discount. The 

additional on-boarding discount 

is effective once your submitted 

check-list has been approved by 

the Advantage help desk. 

Vega – Example 

Configurations 

Description 

Basic 

Dedicated Coax HD-BNC rears 

(no SFP plug-in I/O) 

Single X-Point & Controller, Dual PSUs 

50/50 Coax/Fiber I/O 50% Dedicated Coax HD-BNC rears 

50% SFP I/O rears with fiber modules 

Dual X-Points, Controllers, PSUs 

All Fiber I/O 

Fiber SFP plug-in modules 

Dual X-Points, Controllers, PSUs 

In commercial confidence - For Snell partners only 7 


Placing an Order and Delivery 

Leadtimes 

Ordering, Service and Warranty 

Getting your Vega couldn’t be 

easier. Please order the product 

through your local Snell sales 

office. To assist you, you can go 

on-line and configure your order 

through the partner portal at 


If you are a new partner, our 

Advantage helpdesk team will 

train you on the ordering process 

when you start on-boarding. 

To help you specify the right 

router for your customer, we have 

developed a new sales tool - the 

Vega configurator - which can 

be downloaded from the asset 

library on our partner portal at 


Deliveries for small orders (three 

units or less) will normally be 

despatched within 1-2 weeks, 

and a delivery date confirmation 

will be sent to you. For higher 

quantities (four units and above), 

a delivery date will be quoted to 

you. 

All ordered products are subject 

to Snell’s standard terms and 

conditions (www.snellgroup.com/ 

company/terms-and-conditions). 

Customer training and self help 

We are keen that your customer 

has access to a certain level of 

knowledge and self help so that 

routine issues can be catered for 

by the customer’s own operations 

and maintenance people. As such 

we have a number of customer 

information videos and courses on 

our website for them to use should 

they wish. 



Technical Support 

If you have taken and understood the Vega 

training courses on our partner portal at 

www.snellgroup.com/advantage but still 

need help, please contact your local Snell 

office by phone or email (www.snellgroup. 

com/support/contact-us/). 

We operate a support management 

system and will provide you with a unique 

case number, and support from one of 

our engineers. 

SFP Modules 

There may be cases when you are ordering 

Vega when your customer doesn’t know 

exactly which SFP plug-ins they may require. 

In addition, whilst your customer owns the 

product, they may need to add or change 

their SFP plug-in type or quantity. Well 

don’t worry, Snell offers a next business day 

despatch from our manufacturing facility on 

new SFP modules. 

So, either you can offer a high value added 

service and hold SFP stocks, or you can use 

Snell’s next business day service to support 

your customer needs. SFP modules can be 

purchased from Snell on a next business day 

despatch from our manufacturing facility. 

The minimum order quantity is 10 SFPs. 

Each pack of ten can be a mix of any type 

as specified by you (please use the SFP 

ordering process in the configurator for this 

purpose). For your convenience, should you 

wish to get started, we have also created 

two pre-configured packs, each of which 

contain a set of the most frequently used 

SFP modules. One pack contains Coaxial 

SFPs only and the other Fiber SFPs only. 

8 

Coaxial SFP 

Fiber SFP 

Spares 

Vega products are board level repairable. 

As such, we recommend that you hold a 

number of spare parts so that you can 

service your customers if an urgent need 

arises. Vega is highly configurable and so 

we do not offer a standard spares set. The 

spares level held will of course depend on 

the number of Vega units supplied but we 

recommend that you hold at least one 

(or more) spare power supply, crosspoint 

card and controller card. With respect to 

rear modules and SFPs, we leave it to your 

discretion on the types and numbers of units 

to hold. Please use the ‘Summary’ section 

in the configurator tool to produce a list and 

price for the spares items required. 

Should your customer wish to buy spares, 

then the same procedure should be followed 

also using the configurator tool which is 

available on the partner portal at 


Warranty 

Vega has a standard warranty of one year 

and within this period we will provide next 

business day despatch from factory of a 

replacement board or sub assembly so that 

your customer has minimum disruption from 

any failure. Faulty units or sub assemblies 

must be returned to our manufacturing 

facility such that we can analyse any 

failure condition. You are obliged to make 

sure this happens or we will charge for the 

replacement unit we have sent. 

Where an issue is software based, we will 

raise a case number for you within our 

technical support process and track regularly 

until you have a resolution. 

Customer Repairs Out of Warranty 

Repairs outside of the warranty period are 

charged at a fixed price, please contact 

your Snell office for an RMA and the current 

repair price, this service is also offered with 

a two week repair time from receiving the 

faulty unit. 


Useful Information 

Partner Portal 

Partner Program Help Desk 

Vega Web Presence 

Vega Collateral 

Vega Marketing Material 

Vega Training 

Vega Ordering Codes 

Vega Product Brochure 

Vega Datasheet 

e: advantage@snellgroup.com 

www.snellgroup.com/Vega 

www.snellgroup.com/advantage 






To support our partners fully 

and to help you to be ever more 

successful we also offer access to 

a large number of resources on 

our partner portal. As a trusted 

partner of Snell you will have 

access to this portal where you 

will find additional information 

not available on the Snell public 

website such as: 

• Competitor comparisons 

• Product feedback forms 

• Hints and tips on selling Vega 

• Troubleshooting and support 

tips 

• Extensive information about 

our Advantage Program 

What To Do Next 

Having reviewed this document 

please register your intent to 

participate and complete the 

steps outlined by emailing 

the check-list (overleaf) to the 


Our help desk representative will 

acknowledge receipt, confer with 

the appropriate Snell point of 

contact, and follow up to advise 

next steps and help guide you 

through the process. 

Note to remember: The special 

discounting enjoyed under the 

Vega On-Boarding program 

is only effective after your 

registration in the on-boarding 

process has been confirmed by 

the Advantage help desk. 

Q&A 

If you are still looking for more 

information on Vega program 

please go to www.snellgroup. 

com/advantage. 


9 


To start enjoying preferred 

discount status for this exciting 

product range, complete the form 

and email it to 


This will confirm your company’s 

intention to participate in the 

Vega On-Boarding program. 

Alternatively, you can also 

download the Vega On-Boarding 

check-list in Excel from the 

asset library on our new partner 

portal at www.snellgroup.com/ 

advantage. 

To get started with Vega On- 

Boarding and to receive access 

to the preferred discount 

entitlements , put an X in the 

boxes, provide the requested 

contact information for training 

purposes, input our contact details 

to the right and email this form 

to advantage@snellgroup.com. 

The Advantage Program helpdesk 

will then contact you to confirm 

approval and advise on any next 

steps. 

The Vega On-Boarding Checklist: 

Your Road to Success 

I am an authorized representative in my company and, as part of the Snell Vega 

On-Boarding process, we confirm and agree the following in order to be elligible 

for the preferred discount status, and other benefits, described in the Vega On- 

Boarding document (all boxes must be checked.): 

1) The primary person responsible for Vega in our company is: 

Name: 

Email address: 

Telephone number: 

2) We understand Snell expects partners receiving preferred discounts for 

Vega to endeavor to sell 10s of units per annum, and those who do 

not may be reviewed at Snell’s discretion. 

3) At least one member of our sales team and one member of our technical 

team will participate in, and pass, the following on-line training courses. 



10 


Sales Course: Course #: 

- Selling Vega FCROS001 

Technical Course: 

- Vega Hardware Overview FCROE001 

The relevant individuals in our company who will participate in the training* are: 

* Our Advantage Program help 

desk needs this information to 

register and send your team 

members an electronic 

invitation for the training. 

Sales name(s): 

Email(s): 

Technical name(s): 

Email(s): 

4) We wish to proceed with the Vega demo loan opportunity on offer from 

Snell, as follows: 

- We request a Vega demo loan unit from Snell, as per the configuration on 

page five of this On-Boarding document, with the understanding that after 

three months we have the option to purchase it at the heavily discounted 

price of approximately US$15,000, or to return it to Snell. 

- We will exert best endeavors to conduct demonstrations for customers 

or prospects at least three times each month and report on this activity to 

the Advantage help desk, at advantage@snellgroup.com, using the 

Monthly Pipeline Report form available at www.snellgroup.com/advantage. 

- We understand that this check-list form will be the trigger for the Advantage 

help desk to send us the Vega demo loan unit and that the help desk will 

contact us in three months to confirm whether we prefer to buy or return it. 

If we choose to purchase, we agree to keep the Vega demonstration unit for a 

minimum period of 12 months for customer evaluations. 

- We also understand that the Vega demo loan unit remains the property of 

Snell and that we may be invoiced in full if the demo loan unit is not 

returned within the agreed time frame. 

The demo unit should be sent to: 

Your name: 

Title: 

Company name: 

Email: 

Telephone: 

In commercial confidence - For Snell partners only 11 


snellgroup.com/advantage

Vega - Snell

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