New Year Resolutions of a Manager - National HRD Network
New Year Resolutions of a Manager - National HRD Network
New Year Resolutions of a Manager - National HRD Network
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Behavioural Finance-the Buzz<br />
Word Of Bulls And Bears<br />
Abstract<br />
This article makes a modest attempt to<br />
introduce the emerging field "Behavioral<br />
Finance" to the academia and corporate<br />
world especially the Investment<br />
Pr<strong>of</strong>essionals. The author outlines its origin,<br />
the five Ws and one H <strong>of</strong> Behavioral Finance,<br />
the distinction between standard finance and<br />
behavioral finance and behavioral finance as<br />
a multidisciplinary approach. The author also<br />
appeals to the academia to explore the areas<br />
in this upcoming field for doctoral thesis, as<br />
there have been few doctoral dissertations<br />
across the world.<br />
INTRODUCTION<br />
Recently,(on 30th November,2006), the author<br />
accidentally hit upon this new word/ field when<br />
she was browsing on the net to download<br />
certain material for her paper presentation on<br />
International Finance at one <strong>of</strong> the leading<br />
colleges in Tamil Nadu.The very word made<br />
her so inquisitive to delve deep in to the<br />
subject as she has been contemplating on<br />
choosing a topic for her doctoral thesis that<br />
would combine HR and Finance. Eureka! This<br />
word/field she thought was God sent. This<br />
made her write an "Intro" <strong>of</strong> this field to other<br />
research scholars, academia and financial<br />
experts <strong>of</strong> corporate arena. Thanks to the<br />
pioneers <strong>of</strong> B.F- the Noble prize Award<br />
Winners David Kahnman and Vernon Smith<br />
for their work in Experimental economics and<br />
Psychology in the area <strong>of</strong> decision-making.<br />
What is Behavioral Finance?<br />
"Behavioral Finance attempts to explain and<br />
increase understanding <strong>of</strong> the reasoning<br />
patterns <strong>of</strong> investors, including the<br />
emotional processes involved and the<br />
degree to which they influence the decisionmaking<br />
process. Essentially, behavioural<br />
finance attempts to explain the what, why,<br />
and how <strong>of</strong> finance and investing from a<br />
human perspective."<br />
Richard and Simon<br />
In other words, behavioral finance is a<br />
science that tries to logically reason out and<br />
improve the decisions <strong>of</strong> the investors. It<br />
does take in to account the cognitive biases<br />
and emotional factors that predominately<br />
influence the judgment process <strong>of</strong> both<br />
novices and expert investors. Thaler defines<br />
behavioral finance as follows:<br />
"Behavioral finance is a scientific enterprise<br />
trying to understand how markets work….<br />
Behavioral models… rely on actual behavior<br />
found in the lab, tested in the lab, and being<br />
true."<br />
Origin<br />
The following table depicts how behavioral<br />
finance has gradually evolved from 1960s<br />
onwards and how it has become an<br />
interesting and innovative field that has<br />
thrown open doors for further research.<br />
L. Shankari<br />
5Ws and one H <strong>of</strong> Behavioral Finance<br />
The What: B.F deals with the cognitive<br />
process and the emotional aspects that<br />
govern the the decisions<br />
Of all investors.<br />
The Who: Academia, Research scholars,<br />
Investment Pr<strong>of</strong>essionals.<br />
The Where: Elaborate research studies have<br />
been published in leading academic<br />
journals, dissertations, books.<br />
The Why: This field has overcome standard<br />
Finance shortcomings.<br />
The When: In 1960s, The field began to take<br />
its roots, started spreading its twigs and<br />
leaves, branches in1970s, 80s, 90s and<br />
2000s.<br />
The How: The Behaviour <strong>of</strong> investors have<br />
been analyzed using research methods in<br />
Psychology and Finance.<br />
B.F -An interdisciplinary approach<br />
B.F has drawn its principles and practice<br />
from a variety <strong>of</strong> disciplines such as<br />
Psychology, Socialogy, and Social<br />
Psychology, Finance, Behavioural<br />
Economics and Behavioral Accounting.<br />
Standard Finance and Behavioral<br />
Finance -different spectrums<br />
YEAR AUTHORS<br />
TITLE OF THE THESIS/BOOK<br />
STANDARD BHAVIOURAL<br />
1960s Scott Bauman, Paul Investment experience with less popular stocks, Value<br />
FINANCE FINANCE<br />
slovic James as a determiner <strong>of</strong> subjective probability, Effects <strong>of</strong> Single disciplinary Multi-disciplinary<br />
stoner…<br />
general values…. on group decisions,,,<br />
perspective perspective<br />
1970s John W Payne, The role <strong>of</strong> the basic risk dimensions, Application <strong>of</strong> Acceptability and Acceptability and<br />
Lawrence Oster, the Risky shift phenomenon to security selection and validity is very high validity not very high<br />
David Dreman.. portfolio management, Psychology and the Stock<br />
as it is an emerging<br />
market Investment strategy beyond random walk..<br />
field.<br />
1980s Daniel Kahn man and Judgment under uncertainty.., Psychological basis Focus on all aspects Emphasis is on<br />
co..,Loren Corotto.. underlying common stock movements..<br />
<strong>of</strong> business investors' decisionmaking<br />
1990s Robert Haughen, Inefficient Stock Markets…The psychology <strong>of</strong><br />
process.<br />
Richard Geist.. Investing…<br />
2000 Roben Shiller, Andrei Shleifer.. Irrational Exuberance, Inefficient Markets…<br />
Conclusion:<br />
2001 Joachim Goldberg, Behavioral Finance, Stock-Market Behavioral Finance,<br />
Days are not far <strong>of</strong>f, for. Behavioral finance<br />
Earl…<br />
Stock Market Psychology…<br />
will become the core discipline and<br />
academia and financial experts would be<br />
2002 Hersh shefrin… Beyond Greed and Fear: Understanding Behavioral vying with each other to recruit people<br />
finance…<br />
specialized in this field.<br />
u H<br />
L. Shankari, Faculty, Sona School Of Management. Salem. E-Mail: saishanpari@yahoo.co.in<br />
| <strong>HRD</strong> <strong>New</strong>s Letter | January 2007, Vol.22, Issue:10 23|