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New Year Resolutions of a Manager - National HRD Network

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Behavioural Finance-the Buzz<br />

Word Of Bulls And Bears<br />

Abstract<br />

This article makes a modest attempt to<br />

introduce the emerging field "Behavioral<br />

Finance" to the academia and corporate<br />

world especially the Investment<br />

Pr<strong>of</strong>essionals. The author outlines its origin,<br />

the five Ws and one H <strong>of</strong> Behavioral Finance,<br />

the distinction between standard finance and<br />

behavioral finance and behavioral finance as<br />

a multidisciplinary approach. The author also<br />

appeals to the academia to explore the areas<br />

in this upcoming field for doctoral thesis, as<br />

there have been few doctoral dissertations<br />

across the world.<br />

INTRODUCTION<br />

Recently,(on 30th November,2006), the author<br />

accidentally hit upon this new word/ field when<br />

she was browsing on the net to download<br />

certain material for her paper presentation on<br />

International Finance at one <strong>of</strong> the leading<br />

colleges in Tamil Nadu.The very word made<br />

her so inquisitive to delve deep in to the<br />

subject as she has been contemplating on<br />

choosing a topic for her doctoral thesis that<br />

would combine HR and Finance. Eureka! This<br />

word/field she thought was God sent. This<br />

made her write an "Intro" <strong>of</strong> this field to other<br />

research scholars, academia and financial<br />

experts <strong>of</strong> corporate arena. Thanks to the<br />

pioneers <strong>of</strong> B.F- the Noble prize Award<br />

Winners David Kahnman and Vernon Smith<br />

for their work in Experimental economics and<br />

Psychology in the area <strong>of</strong> decision-making.<br />

What is Behavioral Finance?<br />

"Behavioral Finance attempts to explain and<br />

increase understanding <strong>of</strong> the reasoning<br />

patterns <strong>of</strong> investors, including the<br />

emotional processes involved and the<br />

degree to which they influence the decisionmaking<br />

process. Essentially, behavioural<br />

finance attempts to explain the what, why,<br />

and how <strong>of</strong> finance and investing from a<br />

human perspective."<br />

Richard and Simon<br />

In other words, behavioral finance is a<br />

science that tries to logically reason out and<br />

improve the decisions <strong>of</strong> the investors. It<br />

does take in to account the cognitive biases<br />

and emotional factors that predominately<br />

influence the judgment process <strong>of</strong> both<br />

novices and expert investors. Thaler defines<br />

behavioral finance as follows:<br />

"Behavioral finance is a scientific enterprise<br />

trying to understand how markets work….<br />

Behavioral models… rely on actual behavior<br />

found in the lab, tested in the lab, and being<br />

true."<br />

Origin<br />

The following table depicts how behavioral<br />

finance has gradually evolved from 1960s<br />

onwards and how it has become an<br />

interesting and innovative field that has<br />

thrown open doors for further research.<br />

L. Shankari<br />

5Ws and one H <strong>of</strong> Behavioral Finance<br />

The What: B.F deals with the cognitive<br />

process and the emotional aspects that<br />

govern the the decisions<br />

Of all investors.<br />

The Who: Academia, Research scholars,<br />

Investment Pr<strong>of</strong>essionals.<br />

The Where: Elaborate research studies have<br />

been published in leading academic<br />

journals, dissertations, books.<br />

The Why: This field has overcome standard<br />

Finance shortcomings.<br />

The When: In 1960s, The field began to take<br />

its roots, started spreading its twigs and<br />

leaves, branches in1970s, 80s, 90s and<br />

2000s.<br />

The How: The Behaviour <strong>of</strong> investors have<br />

been analyzed using research methods in<br />

Psychology and Finance.<br />

B.F -An interdisciplinary approach<br />

B.F has drawn its principles and practice<br />

from a variety <strong>of</strong> disciplines such as<br />

Psychology, Socialogy, and Social<br />

Psychology, Finance, Behavioural<br />

Economics and Behavioral Accounting.<br />

Standard Finance and Behavioral<br />

Finance -different spectrums<br />

YEAR AUTHORS<br />

TITLE OF THE THESIS/BOOK<br />

STANDARD BHAVIOURAL<br />

1960s Scott Bauman, Paul Investment experience with less popular stocks, Value<br />

FINANCE FINANCE<br />

slovic James as a determiner <strong>of</strong> subjective probability, Effects <strong>of</strong> Single disciplinary Multi-disciplinary<br />

stoner…<br />

general values…. on group decisions,,,<br />

perspective perspective<br />

1970s John W Payne, The role <strong>of</strong> the basic risk dimensions, Application <strong>of</strong> Acceptability and Acceptability and<br />

Lawrence Oster, the Risky shift phenomenon to security selection and validity is very high validity not very high<br />

David Dreman.. portfolio management, Psychology and the Stock<br />

as it is an emerging<br />

market Investment strategy beyond random walk..<br />

field.<br />

1980s Daniel Kahn man and Judgment under uncertainty.., Psychological basis Focus on all aspects Emphasis is on<br />

co..,Loren Corotto.. underlying common stock movements..<br />

<strong>of</strong> business investors' decisionmaking<br />

1990s Robert Haughen, Inefficient Stock Markets…The psychology <strong>of</strong><br />

process.<br />

Richard Geist.. Investing…<br />

2000 Roben Shiller, Andrei Shleifer.. Irrational Exuberance, Inefficient Markets…<br />

Conclusion:<br />

2001 Joachim Goldberg, Behavioral Finance, Stock-Market Behavioral Finance,<br />

Days are not far <strong>of</strong>f, for. Behavioral finance<br />

Earl…<br />

Stock Market Psychology…<br />

will become the core discipline and<br />

academia and financial experts would be<br />

2002 Hersh shefrin… Beyond Greed and Fear: Understanding Behavioral vying with each other to recruit people<br />

finance…<br />

specialized in this field.<br />

u H<br />

L. Shankari, Faculty, Sona School Of Management. Salem. E-Mail: saishanpari@yahoo.co.in<br />

| <strong>HRD</strong> <strong>New</strong>s Letter | January 2007, Vol.22, Issue:10 23|

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