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Philips Sonicare FlexCare - Sonicare.com - Sonicare

Philips Sonicare FlexCare - Sonicare.com - Sonicare

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A New Generation of<br />

<strong>Sonicare</strong> Power Toothbrushes—<br />

The <strong>FlexCare</strong> Series<br />

Abstract<br />

Using a power toothbrush is an excellent way to improve oral hygiene, with the ultimate goal to achieve optimal oral<br />

health. The <strong>Sonicare</strong> <strong>FlexCare</strong> series represents the third generation of <strong>Sonicare</strong> power toothbrushes. This article<br />

briefly describes the history of <strong>Sonicare</strong> power toothbrushes and the major differences between <strong>FlexCare</strong> and its predecessor<br />

models, Elite and Advance. Special attention is paid to the new ProResults brush head that features radial<br />

bristle trimming and tufting and the highly innovative drive system. The characteristics of the novel brushing modes<br />

and routines are explained, and the unique integrated brush head sanitizer is introduced.<br />

Craig Black, MS, Department of Research and Development,<br />

<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Scott Hall, BS, Department of Research and Development,<br />

<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Patrick Headstrom, BS, Department of Research and<br />

Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Tyler Kloster, BS, Department of Research and Development,<br />

<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Garrett Kotlarchik, BS, Department of Research and<br />

Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Alexandra Kulas, MS, Department of Research and<br />

Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Ari Lumbantobing, MS, Department of Research and<br />

Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Kevin Miller, Department of Research and Development,<br />

<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

Scott Wills, BS, Department of Research and Development,<br />

<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />

When the first <strong>Sonicare</strong> a was presented at<br />

the annual meeting of the American<br />

Academy of Periodontology 15 years<br />

ago, dental professionals wel<strong>com</strong>ed the revolutionary<br />

power toothbrush with enthusiasm. The patented<br />

core technology 1 <strong>com</strong>bined mechanical plaque<br />

removal with fluid dynamics generated by highspeed<br />

bristle motion for an improved cleaning and<br />

unique user experience. The first <strong>Sonicare</strong>, later<br />

dubbed Advance, was a landmark development in<br />

oral healthcare. Without any major modification, it<br />

represented the <strong>Sonicare</strong> brand for an entire decade.<br />

The <strong>Sonicare</strong> user <strong>com</strong>munity grew rapidly, and,<br />

with growth, the desire for an improved toothbrush<br />

with a new design and features was clear.<br />

The second-generation <strong>Sonicare</strong>, named Elite<br />

for its superior performance and high-end market<br />

position, was presented in 2002. Needless to say, the<br />

patented sonic technology was preserved. But Elite<br />

exhibited numerous features that differentiated it<br />

from its predecessor. Most important was a new<br />

brush head with a bristle trim that closely fit the contour<br />

of the dentition. The slim shaft of the brush<br />

head was slightly angled and provided better access<br />

to hard-to-reach areas of the dentition. This was further<br />

supported by the oscillating, twisting rotation of<br />

the brush head that generated the characteristic<br />

sweeping bristle motion. Finally, the redesigned<br />

brush handle was smaller and lighter, featuring a battery<br />

charge indicator and a button that allowed toggling<br />

between high and low speeds. Clinical studies 2-<br />

6<br />

confirmed the superiority of Elite and that the modifications<br />

represented significant improvements.<br />

a<br />

<strong>Philips</strong> Oral Healthcare, Inc; Snoqualmie, WA.<br />

Vol. 28, No. 9 (Suppl 1) Compendium / September 2007<br />

4

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