Philips Sonicare FlexCare - Sonicare.com - Sonicare
Philips Sonicare FlexCare - Sonicare.com - Sonicare
Philips Sonicare FlexCare - Sonicare.com - Sonicare
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A New Generation of<br />
<strong>Sonicare</strong> Power Toothbrushes—<br />
The <strong>FlexCare</strong> Series<br />
Abstract<br />
Using a power toothbrush is an excellent way to improve oral hygiene, with the ultimate goal to achieve optimal oral<br />
health. The <strong>Sonicare</strong> <strong>FlexCare</strong> series represents the third generation of <strong>Sonicare</strong> power toothbrushes. This article<br />
briefly describes the history of <strong>Sonicare</strong> power toothbrushes and the major differences between <strong>FlexCare</strong> and its predecessor<br />
models, Elite and Advance. Special attention is paid to the new ProResults brush head that features radial<br />
bristle trimming and tufting and the highly innovative drive system. The characteristics of the novel brushing modes<br />
and routines are explained, and the unique integrated brush head sanitizer is introduced.<br />
Craig Black, MS, Department of Research and Development,<br />
<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Scott Hall, BS, Department of Research and Development,<br />
<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Patrick Headstrom, BS, Department of Research and<br />
Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Tyler Kloster, BS, Department of Research and Development,<br />
<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Garrett Kotlarchik, BS, Department of Research and<br />
Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Alexandra Kulas, MS, Department of Research and<br />
Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Ari Lumbantobing, MS, Department of Research and<br />
Development, <strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Kevin Miller, Department of Research and Development,<br />
<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
Scott Wills, BS, Department of Research and Development,<br />
<strong>Philips</strong> Oral Healthcare, Inc, Snoqualmie, Washington<br />
When the first <strong>Sonicare</strong> a was presented at<br />
the annual meeting of the American<br />
Academy of Periodontology 15 years<br />
ago, dental professionals wel<strong>com</strong>ed the revolutionary<br />
power toothbrush with enthusiasm. The patented<br />
core technology 1 <strong>com</strong>bined mechanical plaque<br />
removal with fluid dynamics generated by highspeed<br />
bristle motion for an improved cleaning and<br />
unique user experience. The first <strong>Sonicare</strong>, later<br />
dubbed Advance, was a landmark development in<br />
oral healthcare. Without any major modification, it<br />
represented the <strong>Sonicare</strong> brand for an entire decade.<br />
The <strong>Sonicare</strong> user <strong>com</strong>munity grew rapidly, and,<br />
with growth, the desire for an improved toothbrush<br />
with a new design and features was clear.<br />
The second-generation <strong>Sonicare</strong>, named Elite<br />
for its superior performance and high-end market<br />
position, was presented in 2002. Needless to say, the<br />
patented sonic technology was preserved. But Elite<br />
exhibited numerous features that differentiated it<br />
from its predecessor. Most important was a new<br />
brush head with a bristle trim that closely fit the contour<br />
of the dentition. The slim shaft of the brush<br />
head was slightly angled and provided better access<br />
to hard-to-reach areas of the dentition. This was further<br />
supported by the oscillating, twisting rotation of<br />
the brush head that generated the characteristic<br />
sweeping bristle motion. Finally, the redesigned<br />
brush handle was smaller and lighter, featuring a battery<br />
charge indicator and a button that allowed toggling<br />
between high and low speeds. Clinical studies 2-<br />
6<br />
confirmed the superiority of Elite and that the modifications<br />
represented significant improvements.<br />
a<br />
<strong>Philips</strong> Oral Healthcare, Inc; Snoqualmie, WA.<br />
Vol. 28, No. 9 (Suppl 1) Compendium / September 2007<br />
4