HONOR

Kimu
HIS
ISSUE:
IINEERS HONOR N. J. BLUMBERG
Page 21
DDUCT LINEUP FOR DECEMBER
Nat 14
Inittt u MC«i

AT THE
MUSIC HALL
.... • "'"
Earl
WHICH
PLAYS THE
BIGGEST
1,8
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SWlii
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[^,^1(11
"I'm quoting from
Variety, issue of
Nov. 12, 1952."
PICTURES
75%
«
OF THE
PLAYING
TIME THIS
^\^C ^k D /The same as\\
C#%IV \ last year! /;
MGAA

, Douglas
t
;-M presents "MILLION
I.LAR MERMAID"
rinif Esther Wtltiams
.r Mature
• Walter Pidneon
id Brian
• with Donna
uran
• Color by Tivhnicolor
,71 I'lay by Eivrett Freeman
rted by Meriyn LeRoy • I'ro-
I bv Arthur Hornblow, Jr.
UM presenLs Lana Turner
• Walter Pidneon
Pourll in 'THE HAD
iJD THE BEAUTIFUL''
1
ItarrinM harry Sulliean
iia Grahame
• Citbert Roland
Leo G. Carroll • Vanessa
ijjin • Screen I'tay by Charles
^lee • Rased on a story by
Bradshaw
• Directed by
'^nle Minnelti • Produced
Houseman
Next at the Music Hall
\\
MILLION DOLLAR
MERMAID
ff
"A solid hit! A big M-G-M Technicolor class
show! It will clean up!" —Hollywood Repoiier
And next thereafter at the Music Hall
THE BAD AND
THE BEAUTIFUL
rr
M-G-M's great drama, a sensation at this week's
Trade Shows! Watch for the trade press raves!
Start the New Year in Big -Time
Style with M-G-M Attractions of
Music Hall Bigness!

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VirginiaAJayo
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CITIES THIS WEE
HE H0.1 ATTRACTION
IS THE ONE THAT
WARNER BROS.
DELIVERED!
TECHty
L JAMES R WEB8 'i '.""-rji
l/lRGlNlAMi
l/y/iPA/£R B/^OS. JOSEPH CALLEIA-^r.„ JAMES R. WEBB "," V"-." -;.:. ^--. HENRY BLANKE GOROt
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TERRIFIC!
Pittsburgh
h^RlNlEMOOUSV
6'64«riC|
STUPENDOUS! \SEHSATIONAL!
Washington
Los Angeles
ti,mA^^mim»imiim>miiimSSm
A Bert E. Friedlob Production-Released by 20*/i Century-Fox

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THATCHER....Equipmenl
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NATIONAL FILM WEEKLY
blitliid in Hint Scctionil Editioni
BEN SHLYEN
tor-inChiel and Publisher
ALUED'S BOMBSHELL
JERAULD Editor
I
I^N COHEN. ...Executive Editor
SHLYEN MonoQlng Editor
Wettetn Editor
Editor
G. TINSLEY..Advertlslng Mgr
Hlttted Everv Saturday by
"OCIAIED PUBLICATIONS
ien Ollicn: 829 Van llniiii lllid..
City 34, Mo. Niitliiiri Ciihen. Kicciilllur;
Jr*.-f Khiyrri. Mminninit Kill
ilwrlH RrtlliirriifiM, Itiisliic:i!i MminKtrr.
Thalrlirr. Killtiir III.' Mmlrrii ihralrr
ii; llrrlii^rl Ituii-^ti. Siilfs MniiKicrr.
Cllrilniil 7777.
Ill Ollicis: II lliirki'lrllir IMila. Nrw
I, N. Y. Jiiliii II Tliisky, Ailiirllii.
trr: JnniiN M. Jrraiiid. Killtiir;
KrlriliiiNii. Killliir Show lunmllsf r
l.

TWO IDEAS ADVANCED TO KEEP
INDUSTRY ARBITRATION ALIVE
One Is Appeal to Company
Presidents; Other Seeks
Test Without AlHed
By J.
M. JERAXJLD
NEW YORK—How to save the arbitration
plan was a topic of general discussion in the
industry during the week.
PRINCIPAL SUGGESTIONS
The two principal suggestions advanced
were:
1. Invite Allied leaders—and possibly
others— to a conference of company
presidents at the Motion Picture Ass'n
for a frank exchange of opinions on
whether the areas in dispute can be
narrowed enough to bring about an 18-
month trial of arbitration.
2. Go ahead in a test of arbitration
by the Theatre Owners of America, Independent
Theatre Owners Ass'n of New
York, the Metropolitan Motion Picture
Theatre Owners Ass'n, and the Western
Theatres Ass'n group, if they can be induced
to act.
The second suggestion was taken up
Wednesday (26) at a New York conference of
Alfred Starr, president of TOA; Mitchell
Wolfson, past president, and Herman Levy,
general counsel. S. H. Fabian, another
member of the TOA group designated last
spring to handle arbitration negotiations,
was not in town and took no part in the
discussions.
In the meantime, it was pointed out, few
exhibitors at large and not many of the
leaders in any of the exhibitor organizations
who have been asked to approve arbitration
know what it contains.
Some 200 or more copies have been circulated
for study by industry lawyers and
heads of regional groups. How many exhibitors
have studied these in detail is not
known, but it is pretty generally agreed the
number is limited.
The original agreement before the start
of negotiations last April was that the draft
would be kept confidential until released
by unanimous consent. How to get that
unanimous consent now seems to mystify
everyone.
ANALYSIS BY MYERS
The closest approach to a detailed analysis
came from Abram F. Myers who presented
the principal outlines with his comments in
printed form to the Allied convention in
Chicago. The pamphlet covered 25 pages.
The theory of those who favor a conference
with company presidents is that if a
small group can sit down and explain without
emotion and histrionics what brought
about the present impasse an agreement
could be brought nearer. In other words,
the perspective of the negotiators might be
widened by a statement of policy.
At the pre.sent time TOA men feel that
the remaining areas of disagreement In the
plan can be cleared up by further talks.
TOA Says It Is Ready
To Meet Distributors
NEW YORK — Theatre Owners of
America members are ready to go into a
conference with MPAA members whenever
Eric Johnston decides to call one.
Johnston has been scheduled to return
from South America December 1.
Alfred Starr and Mitchell Wolfson
made it plain at a press conference held
Wednesday (26) that TOA has been in
agreement with Allied all the way through
the negotiation for an arbitration system,
includnig the request that film rentals be
included in the arbitration framework.
TOA still would like to have rentals included
on the arbitration plan. This oneway
basis provides that only exhibitors
can apply for arbitration.
If an agreement can't be reached on
film rentals, Starr a-nd Wolfson both said
that they did not think this would justify
rejection of the entire plan.
Starr was emphatic in saying that without
arbitration the plight of the exhibitor
would "steadily worsen" and might eventually
lead to the appointment of some
kind of a government commission to take
over regulation of both film rentals and
admission prices. Wolfson agreed and also
Some Allied men, on the other hand, have
become convinced that a few of the sales
managers don't want arbitration and that
some company lawyers have dragged out the
negotiations by adding complicated legal
verbage that should be eliminated in order
to make it possible to hear an arbitration
proceeding without the presence of lawyers.
Much of the hostility in Allied ranks dates
back to the addition made to the August 20
version of the plan just before the start of
the TOA convention in Washington.
Proponents of a conference with company
presidents say that some of these emotional
attitudes could be put to one side if the
company presidents would give informal assurances
that they really want a plan
adopted and some indication of how far
they are willing to go in settling the few
remaining problems in dispute—competitive
bidding, advanced admissions, and rentals.
Allied shied away from the whole -system
because of these thi'ee points. Myers contended
that as the plan finally emerged in
Washington distributors could call for bids,
reject all of them and then sell a picture
to all-comers. He insisted tliat after all
bids had been rejected the subsequent offers
should be limited to the original bidders.
Cleaiances are closely allied to competitive
bidding, because runs are a part of bidding,
but substantial agreement had been reached
on three kinds of clearances as well as runs.
commented that he had found many
exhibitors did not think it would be possible
to arbitrate all film rentals." What
TOA may want, he said, is arbitration of
specific rentals where injustices can be
proven.
Levy said that so far as he knew film
rentals could not form the basis of court
action unless the exhibitor could prove
that there had been a conspiracy or some
violation of law on the part of the distributors.
All three pointed out that approvals of
arbitration by seven TOA regional units
had been approval of the general principles,
subject to the reservation that
there should be further negotiations on
the plan presented by distributor attorneys
at Washington during the TOA convention.
Wolfson also pointed out that there has
been no negotiation on the final distributor
draft to which Allied objected and he
said he hoped all the exhibitor units
would accept Johnston's invitation for
further talks and that the conference
would be held soon.
Bids would be revealed to unsuccessful
bidders under the plan.
Even the sore topic of advanced admissions
for pre-releases had been negotiated
to the point where distributors were willing
to limit these to two per company per year,
but tills ran into a definite snag in Chicago.
Some Allied men contended that if court approval
were given for this there would be no
way to handle the advanced admission thing
in the future. Under the antitrust decrees
distributors can't fix admission prices in
contracts, but they have been doing it with
the consent of exhibitors through a variety
of expedients, including informal memorandums
on separate sheets of paper.
How to handle this problem is still something
requiring negotiation.
All during the negotiations distributors
refusted flatly to arbitrate film rentals.
Even this formidable roadblock misht be
detoured, say some of those willing to comment
informally, by rephrasing it to make
it appear like relief in distress cases.
Some conferences between company lawyers
have already taken place since the Allied
refusal to go along with the present
plan, but more definite moves are expected
to follow the return of Eric Johnston, MPAA
president, from South America in a few days.
The mid-winter meeting of the Allied
board is scheduled for January 12 iu New
Orleans.
8 BOXOFFICE November 29, 1952 (

WHO'LL GAIN CONTROL OF RKO
STILL AN UNSETTLED QUESTION
Trade Conjecture on Loss
Stolkin-Koolish Group
May Have to Take
NEW YORK- -Lille Uii.s week would-btpurchasers
of RKO Pictures were still try-
InK to Kuess how much loss the Stolkln-
Koolish-Ryan Rroup would be wilUriK to
take to get rid of their 27 per cent holdings
and how long it would take for Howard
Hughes to make the next move.
The sole tangible development was a Securities
and Exchange Commission report that
SherriU Corwin had sold 10,000 shares that he
acquired in September. It was on September
23 that the Stolkln syndicate, of which
Corwin was a member, acquired Howard
Hughes' block of 1.014.000 shares along with
35,000 owned by Ned E. Depinet. It was reported
then that Corwin's share was 2 per
cent. Later it was pretty generally stated
that he owned 10,000 shares. Two per cent of
the syndicate's holdings would be 20,980
shares, so it is uncertain now whether he is
half out of the deal or wholly out.
A 'SHADOWY' CONTROL
He retains a shadowy control over the
319,884 shares actually owned by the syndicate
as a result of the down payment of
$l;250.0OO, because the SEC .statement listed
him as "beneficial owner" of this block. This
means that the other members of the syndicate
named him as representative. He
functions as temporary chairman of the board
under this authorization.
Rumors about the would-be purchasers circulated
like flying saucers all week. Matty
Fox was still in the running, but back in New
York. Louis R. Lurie, the San Francisco
capitalist, also came to New York.
S. H. Fabian, whose name has been mentioned
frequently as member of a possible
purchasing group, but who denied it three
weeks ago, left town on a vacation, it was
stated.
Corwin, Stolkin and other members of the
group stayed on the Coast. Hughes' representatives
also were on the coast, so that left
Third-Dimension Bows...
HOLLYWOOD — Three-dimensional
photography, currently of prime interest
as an industry topic, will be utilized in the
making of a total of 12 features during
the next 15 months, it was reported by M.
L. Gunzburg, president of the Natural
Vision Corp. His announcement, made
just prior to the Wednesday i26> world
premiere here of Arch Oboler's "Bwana
Devil," first feature utilizing the National
Vision process, revealed that the Gunzburg
company will itself produce two pictures,
the remaining ten to come from
outside sources.
Among them will be another Oboler
entry. "Spear in the Sand."
Greene Still Is
Buying
RKO Theatres Stock
NEW YORK-Dnvid J.
Greene. Inve.itment
advi.ser and director of RKO Theatres. U
continuing his purcha.ses of the common
stock of that company and now has In his
name and in the names of relatives and In
a trust a total of 64,150 .shares. ThLs compares
with a total of 43,400 Nov. 1. 1951.
Greene's latest purchase, reported in October
to the Securities and Exchange Commtssion.
was 1,800 shares.
A. Louis Oresman, who won a directorship
with Greene after a proxy battle, did not
report any purchases or .sales In October,
but during the year has increased his holdings
from 11.500 to 28,100.
Greene also controls 78,000 "or more"
shares of RKO stock, according to testimony
in a minority stockholders suit November
21 in Supreme Court here. The actual
total is believed to be considerably more.
During the proxy battle Greene told stockholders
that he and his family, Oresman
.some of the interested groups about 3,00u
miles apart.
It took the Stolkin group 12 weeks to reach
the purchase agreement with Hughes. The
second payment on the purchase price will
be due in January—about six weeks.
All the current negotiations are said to
revolve around on how much loss the Stolkin
group is willing to take. They paid $7 per
share for the Hughes stock when it was
selling for slightly more than S4 on the open
market, becau.se in a solid block it gave them
control.
None of the present would-be purchasers
are willing to pay that figure, because the
widespread publicity about RKO has pushed
the market quotation down below $4 and
during this period two groups— Atlas Corp.
and David J. Greene, Wall Street broker, and
his a.ssociates have picked up large blocks of
stock on the open market and his a.ssociates
have acquired 78.000 shares, "or more," as
they phrase it, and Atlas has over 75,000
shares.
RKO Pictures
3-Month Loss
Reported at 51,064,932
NEW YORK—RKO Pictures Corp. and
subsidiary companies report an unaudited net
loss of $1,064,932 for the three months ending
September 27. This compares with a profit
of S588.816 for the third quarter of 1951.
For the nine months ending September 27
operations resulted in a net lo.ss. after all
charges, of $4,777,766. which compares with
a loss of $145,904 for the -same period of 1951.
and varlou.s others In the mlnorn:. uru'jp
held 143,900 ahare-H and that he had Investment
clIenLs owning 137,780 sharw for a
total of 281,680 Howard Hughex owned
929.020 shares that had been trusteed under
the terms of the RKO consent decree.
Just how much closer Greene and aasoclates
are to the Hughes total Is a matter of
conjecture, because only .itock purcha-se; and
sales of the company officers and dlrectoni
have to be reported to the SEC. Hughe*
now can take hLs stock out of trusteeship,
under certain conditions, and vote it. but
hasn't done so as yet. At the last election
of directors It was voted by Irving Trust Co.
Elmer C. Rhoden, National Theatres vicepresident,
bought 2,100 shares of NT stock,
increasing hLs direct holdings to 5.900 shares.
He also listed indirect holdings of 3.02S
shares. Charles C. Moskowltz. Loew's vicepresident,
bought 1,000 shares. Increasing his
direct holdings to 4300 shares in his company.
Recommended an Easing
Of Steel for Theatres
WASHINGTON— Pro,^pcci;vL liitalre builders
would be able to use as much steel as
they could buy in the open market under the
terms of a recommendation Friday i21i to
the National Production Authority by that
agency's steel products industry advisory
committee.
The recommendation must be approved by
NPA's production advisory committee and
then by Defense Production chief Henry
Fowler, however, and nobody is counting on
approval in these quarters.
. . . But, Without a Seal
HOLL'YWOOD—"Bwana Devil." the
Arch Otwier production employing M L.
Gunzburg's Natural Vision three-dimension
process, has t>een denied the MPAA's
production code seal of approval m iLs
present form. A spokesman for Joseph I.
Breen. code seal administrator, said application
for an okay had been rejected X>ecause
of one "objectionable" scene.
The film was. however, scheduled to be
shown as Is during its current world premiere
engagement at the HoUynood and
Downtown Paramount theatres here.
It Is
understood Oboler will delete the "objectionable"
footage for subsequent lxx>kings.
Distributor will be set later.
IBOXOFFICE November 29. 1952

PuUc ^eciU
Ohio Seeking New Revenue
To Replace Censor Fees
Columbus Dispatch says the board is about
ready to admit censorship is nearing end and
discussions have been started to replace the
$100,000 fees collected yearly.
Civil Liberties Offers Help
To Exhibitors on Censoring
Sends out letters to over 200 theatres proposing
three-point program and asking operators
to send in information about pressure
groups seeking cuts in pictures.
Monogram Quarterly Net
Has Slight Decrease
President Steve Broidy reports earnings for
the 13 weeks ending Sept. 27, 1952 total $125,-
897, compared with a net of $150,465 for the
same period in 1951.
E. L. Scanlon Leaves RKO 4.
To Join Cinerama Group
Has been studio manager; will become
member of executive committee of new group
and will have his headquarters in New York
as expansion gets under way.
Tri-States Circuit Plans
TV for Six Theatres
Now has TV equipment in its
Orpheum in
Omaha; will equip the Paramount, Des
Moines and houses in four other cities
Davenport, Cedar Rapids, Waterloo and
Sioux City.
Alterations at Roxy Theatre
For Ice Show Hit $200,000
Theatre to close Sunday (30) for the first
time in 25-year history; scheduled to reopen
December 22 with "Stars and Stripes Forever"
and spectacle called "Crystal Circus."
-ti
'Guys and Dolls' Producers
Sue 20th-Fox on Title
Cy Feuer and Ernest Martin, producers of
Broadway musical hit, seek an "injunction
and damages" based on "unauthorized and
illegal" u.se of stage show's title in advertising
the film, "Bloodhounds of Broadway."
*
Three Rank Directors Quit
Universal Pictures Board
J. Arthur Rank, Robert Benjamin, G. I.
Woodham-Smith resign from the board, N. J.
Blumberg, chairman, anndounces; no replacements
will be made.
Quebec Votes Censorship
Of Television Programs
Provincial legLslature adopts bill which will
go to the uiiper house, where its passage Is
regarded as a certainty; supervision of TV
programs will be placed with the film cen-
Study Intermission Show
For Telecast of Opera
NEW YORK—Between acts entertainment
during the December 11 telecast to theatres
of the opera "Carmen" from the stage of
the Metropolitan Opera House here was being
studied during the week by Nathan L. Halpern,
president of Theatre Network Television,
and Victor M. Ratner, assistant.
The TNT office said such entertainment
was a possibility during one intermission
in the three-hour program, but that the
opinions of exhibitor clients would be given
careful consideration before a decision was
made. Some exhibitors said patrons should
have oportunities to leave their seats for a
smoke and to visit the concession stand. Between
acts entertainment is customary when
the opera is broadcast by radio to home sets,
with talks by Rudolf Bing, general manager
of the "Met," professional comments on the
opera, the introduction of celebrities and
musical quiz programs.
The Met has agreed to special television
lighting of the stage. TV cameras and technical
crews of the Du Mont Television Network
will be used, with cameras located in the
"Diamond Horseshoe" boxes, in the orchestra
pit and for some special programming outside
the auditorium. Henry Souvaine will
represent TNT as producer and Clark Jones
as television director. The former has produced
the Saturday afternoon opera broadcasts
for 13 consecutive years, and Jones is
currently directing the Lucky Strike TV
"Hit Parade."
The long lines department of the American
Telephone and Telegraph Co. said it has informed
TNT that its coaxial cable and radiorelay
facilities will be available at the time
of the telecast in serving 24 cities from coast
to coast, but that no "firm orders" had been
received.
The total of theatres signed up for telecast
passed the 30 mark late in the week, and there
were applications from 16 others. Halpern
said he was seeking additional AT&T facilities
for the 16. Two Warner Bros, theatres
will present the opera.
They are the Stanley,
Philadelphia, and Hollywood, Los Angeles.
Two Fabian theatres also will present it.
They are the Fox in Brooklyn. N. Y. and the
Grand in Albany, N. Y. The Pilgrim of
American Theatres Corp. in Boston signed up.
RKO Theatres scheduled the telecast for
the RKO Fordham in the Bronx and the
Albee, Cincinnati. All seats will be reserved
and admissions will range from $1.20 to^
$3.60. The top at the Fordham will be $3.(
and that at the Albee $3. Loew's arid the'1
Shea Amusement Co. said none of their'
houses would participate. Five United Paramount
Theatre houses will carry the telecast,
as previously reported.
The highest admission price known to datei
will be charged by the Guild in New York,!
a 450-seat former newsreel house. This will
boost admissions to $7.20, including federal!
tax, and a steady sale is reported. The charge
compares with a top Met charge for the performance,
a benefit for the opera fund, of
$20. Usual opera prices range from $1.50 to
$8. The Guild charged $4.80 for the Walcott-;j
Marciano fight. The Albany Grand prlcesjl
will range from $1.20 to $3.60.
Four Los Angeles Houses
In Telecast Tieup
LOS ANGELES—Installation of RCA large-;
I
screen TV equipment in its Downtown, Hollywood
and Huntington Park theatres has been^
completed by the Warner ciixuit, and the,'
Hollywood will be linked with Metropolitan;
Theatres' Orpheum, in downtown Los Angeles.l
in carrying the December 11 telecast of the|
Metropolitan Opera's "Carmen." emanating}
from New York.
]
The tiiree Warner theatres and the Or-i
pheum are the only southland .showcases t

TWO TEXAS EXPERIMENTS:
^Incentive Selling' Test a Texas Success
COMPO Group and Distributors Find the Ideas Pay Off for Seller and Buyer
HeotliKl'-'-
U
lilB R-
;|liSW«S»1
W
1948
Coi*
tlie
Ltfd 10
DALLAS—An experiment In "Incentive
selllnK" conducted in Texas by the state
COMPO organization, hius shown that both
exhibitor and distributor benefit when the
•theatreman isn't penalized by an upward
lldlng scale film rental.
A number of important exhibitors in the
last several years have been urging distributors
to Introduce "Incentive selling" as
8galnst what has been characterized as "penalty
selling." Texas COMPO undertook the
experiment to see whether the exhibitor position
would bring the results claimed for
"incentive selling."
IN TOWN OF 10.000
Paul Short, representing the executive
board of Texas COMPO. conducted the experiment
in a noncompetitive town with a
population of 10,000 in which an Independent
exhibitor operated an A and two B houses
(one part-time) and a drive-ln theatre. The
A theatre was used for the test. It has 750
seats, makes three changes a week (Sunday-
Monday-Tiiesday. Wednesday-Thursday, and
Friday-Saturday). The admission price is 40
cents, and the theatre has a single feature
policy.
During the preferred time for the year
1951 the exhibitor did an average gros-- busines.s
of S989 weekly, paid an average film
rental of 35 per cent, and spent $45 for advertising.
The agreement between the exhibitor and
the distrbutor was that the exhibitor Increase
his film rental to 40 per cent on his
last year's average of S989 gross for his preferred
time change. The distributor would
receive 25 per cent of any additional gross
over $989.
The picture the exhibitor selected grossed
$1,960 which was $971 over the previous year's
average of $989, but paid a film rental of 32
per cent instead of an average 35 per cent
paid the year before. The distributor last
year received $346.15 on the average of $989
gross while on the $1,960 gro.ss he received
$638.35. The exhibitor spent $75 for advertising
against $45 average for last year. (On
this particular picture the distributor was
asking for a sliding scale of 40 per cent
through 50 per cent).
PICTURE GROSSES $1,680
The picture chosen by the distributor
grossed $1,680. which was $691 over the previous
year's average of $989, but the exhibitor
paid a film rental of 33 per cent instead of
the average 35 per cent paid the previous
year. The distributor last year received $346.15
average on the $989 average gross w-hile on
the new $1,680 he received $568.35. The exhibitor
spent $70 50 for advertising against
last year's average of $45. (On this particular
picture the distributor was asking for a sliding
scale of 37'- per cent through 50 percent).
Observations disclosed that as a result of
the increased attendance during the preferred
time change an increase of 11.8 per cent was
noted for the two following changes of the
same week.
Col. H. A. Cole, co-chairman of Texas
COMPO and chairman of the board of Allied
EXPERIMENT NO 2 CONCLUDES:
Make the Manager Feel He
Counts in
DALLAS—An unusual experiment In the
role managers can play in the succe.vi or
failure of their theatres, and the need for
helpful guidance by the circuits themselves
to the individual managers, has Just been
concluded by Texas COMPO.
It was a six-month experiment, and none
of the three managers involved were aware
of the fact that the circuit which participated
in the test was using them to study certain
policies of personnel relationships.
What Is proved was that the theatre manager
who is consulted on policies, whose Ideas
are accepted by management, and who is
made to feel that he counts In the organization
does a whale of a better Job than the
manager ignored or constantly criticized.
Ideal tests were available in that not only
were the towns and theatres comparable, but
also the theatre managers' background, education,
environment and experience in the
operation of theatres.
The towns in Texas had the same population,
the same economic conditions; and the
theatres tested were comparable in operating
cost, in seating capacity, the number of
changes, the type of product, admission prices,
and only varied approximately 1 per cent In
advertising costs.
The plan for this operational study was
initiated without the knowledge of the three
individual theatre managers involved, and
covered the first six months of 1952 compared
to the first six months of 1951. For the . ake
of clarity theatre managers in these towns
will be referred to as A, B and C.
Manager A: Circuit executives and COMPO
officials in this case consulted and advised
with theatre manager A on every phase of
in
Theatre Owners of Texas, who has long felt
that the smart exhibitor has been penalized
for his extra efforts selling accordinz to an
upward sliding scale film rental, sta'ed: "The
interests and problems of the exhibitor and
distributor are mutual and the procedure of
reversing penalty selling for Incentive selling
is decidedly advantageous and profitable to
both."
He continued. "I know of countless Instances
where the exhibitor has closed his
boxoffice two hours early and completely
disregarded even routine selling to keep from
entering into a higher percentage bracket.
I know this Is downright sinful to be this
His Organization
operating and selling. The theatre manager
in several instances selected his own product
and was furnished with many ideas and plans
merchandising as well as operational procedure.
The manager was coiulstcnUy and
enthu-slastically praised for his various
achievements.
Manager B: The executive.^ of COMPO as
well as the circuit official made no comment
on anything manager B did. but left him
strictly alone and offered no assUtance
whatsoever.
Manager C: Clrctilt and COMPO offtdals
criticized the efforts of manager C both In
merchandising and operation, and made It a
point to "ride him." Nothing he did "wm
right."
Charts of results and ob.servatlons were
maintained during this six-month period on
each manager and the following results were
noted:
Manager A: Showed Incredible progress
and results. He had Increased his groM receipts
29.8 per cent over the corresponding
period of 1951. He aLso had increased his net
profit 12.3 p?r cent over the same period of
last year. This was accomplished with only a
4.8 per cent Increase In advertising costs, or a
total advertising cost of 11 per cent.
Manager B: Results dl-sclosed that his gross
was five per cent under the corresponding
period of 1951. Moreover he showed a loss in
profit of 103 per cent. His advertising cost
was 1 per cent above last year.
Manager C: His gross business was 17.7 per
cent below that of the corresponding period
last year and his net profit was 143 per cent
less than In the previous year. His advertising
cost was slightly less than the year before.
Kyle Borex. COMPO director, pointed out.
"It should be noted that we were most fortunate
to have the unique situation of three
comparable conditions existing In the Texas
territory. All factors were equal."
He added. "Certainly the same practices
used in the case of Manager A will produce
similar results in the Independent theatre."
extravagant, yet In numberless cases the
exhibitor Is totally Justified."
Colonel Cole concluded, "for practical purposes
the program needs clarification and
qualification. It can be enormously successful
If the exhibitor selects only one picture
from each film company and the distributor
selects only one picture during a 12-month
period. In my opinion the average exhibitor
dissipates his efforts If he endeavor, to sell
more than 16 pictures a year. The superior and
comprehensive selling of 16 pictures f>er year
will carry the routine merchandising of the
other pictures on the program to a substantial
profit."
BOXOFFICE November 29, 1952
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Produced by JOSEPH BERNHARD and KING VIDOR • Directed by KING VIDOR • Screenplay by SILVIA RICHARDS • Story by |.ij|jr..

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jjjrllHARD A . BERNHARD-VIDOR PRESENTATION • Releosed by 20th Century-Fox
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TWELVE COLOR FEATURES SET
FOR XMAS HOLIDAY RELEASE
Total of 27 Are Scheduled
During December 1952;
4 Less Than Dec. 1951
By FRANK LEYENDECKER
NEW YORK—At least 27 features, including
the pre-release of Samuel Goldwyn's
"Hans Christian Andersen," will be
available to exhibitors for Christmas holiday
showings. Twelve of these will be in
color, including nine in Technicolor.
This is four less than were released in
December 1951, but six of those were
westerns, many of which have been dropped
from 1952 lists. Only two program westerns,
"Maverick," starring Wild Bill Elliott, and
"Valley of Missing Men," starring AUan
"Rocky" Lane, will be released in December
1952.
OTHERS IN TECHNICOLOR
In addition to "Hans Christian Andersen,"
the other Technicolor features for December
release are: two musicals, "Million Dollar
Mermaid" and "Stars and Stripes Forever;"
four in the action category, "Blackbeard, the
Pirate." "Monsoon," "Against All Flags" and
"The Blazing Forest," a documentary, "The
Sea Around Us" and the general release of
"The Quiet Man." "Abbott and Costello
Meet Captain Kidd" in the SuperCinecolor,
"Hiawatha" is in Cinecolor and "Babes in
Bagdad," is in a new foreign color process.
Other important dramas for December, in
addition to those mentioned, will be: "Thief
of Venice," "The Black Castle," "Breaking
the Sound Barrier," "The Gambler and the
Lady," "Eight Iron Men," "Strange Fascination"
and "Cattle Town." The comedies wUl
include: "The Happy Time," "Sky Full of
Moon" and "My Pal Gus."
Broken down by companies, the December
1952 releases will be:
ALLIED ARTISTS—"Hiawatha," in Cinecolor,
starring Vincent Edwards and Yvette
Dugay; "Maverick," starring Wild Bill Elliott
with Phyllis Coates, and "Jungle Girl." with
Johnny Sheffield and Karen Sharpe.
FOUR FROM COLUMBIA
COLUMBIA—"The Happy Time," a Stanley
Kramer production, starring Charles Boyer,
Loui.s Jourdan and Marsha Hunt, with Bobby
DrLscoll and Linda Christian; "Strange Fascination,"
starring Hugh Haas with Cleo Moore
and Mona Barrie; "Invasion, U.S.A.," with
Gerald Mohr, Peggie Castle and Dan O'-
Herlihy, and "Eight Iron Men," a Stanley
Kramer production with Bonar Colleano,
Arthur Franz, Dick Moore and Mary Castle.
LIPPERT—"The Gambler and the Lady,"
starring Dane Clark and Naomi Chance.
METRO-GOLDWYN-MAYER — "Million
Dollar Mermaid," in Technicolor, starring
Esther Williams, Victor Mature, Walter Pid-
Keon and David Brian, and "Sky Full of
Toon," starring Carleton Carpenter, Jan SteriUig
and Keenan Wynn.
PARAMOUNT— "The Blazing Forest," in
Seeks State Law to Make \
Industry Public Utility
MINNEAPOLIS—A meeting of North Central
Allied directors has been called for December
8 by president Bennie Berger to act
upon his proposal to submit to the next state
legislature a statute which would make the
production, distribution and exhibition of motion
pictures a public utility and, accordingly,
subject to state regulation.
Berger desires the organization to get behind
such a law and to use its influence to
have it passed by the legislature.
Under Berger's proposal, the state would be
empowered, among other things, to fix film
rentals. The effect of such a measure, he
points out, would be to force film distributors
to deliver pictures to exhibitors at prices the
latter "could afford to pay."
Berger explains that his move is prompted
by the fact that many small-town exhibitors
at preient are unable to meet the "exorbitant"
terms being demanded for the comparatively
numerous "roadshow" or advanced
admission pictures. As a result, he claims,
many small towns now don't get to see the
best of the current releases.
Technicolor, starring John Payne, Agnes
Moorhead and Richard Arlen with Susan
Morrow and William Demarest, and the reissue
of Cecil B. DeMille's "Cleopatra," starring
Claudette Colbert with Henry Wilcoxson
and Warren William.
RKO RADIO—"Blackbeard, the Pirate," in
Technicolor, starring Robert Newton, Linda
Darnell, William Bendix and Keith Andes;
"The Sea Around Us," a documentary feature
in Technicolor, based on Rachel Carson's
best-seller, and the pre-release of Samuel
Goldwyn's "Hans Christian Andersen," in
Technicolor, starring Danny Kay, Jeanmaire
and Farley Granger.
REPUBLIC—"Valley of Missing Men," an
Allan "Rocky" Lane western with Phyllis
Coates, and the regular release of John
Ford's "The Quiet Man," in Technicolor,
starring John Wayne, Maureen O'Hara and
Barry Fitzgerald with Victor McLaglen.
TWENTIETH CENTURY-FOX—"Stars and
Stripes Forever," in Technicolor, starring
Clifton Webb and Ruth Hussey, Debra Paget
and Robert Wagner; "The Thief of Venice,"
starring Maria Montez and Paul Christian,
and "My Pal Gus," starring Richard Widmark,
Joanne Dru and Audrey Totter.
UNITED ARTISTS—"Monsoon." produced
by Forrest Judd In India in Technicolor, with
Ui-sula TheLss, George Nader and Diane
Douglas; "Babes in Bagdad," produced in
Europe by Edward J. and Harry Lee Danziger
In color, starring Paulette Goddard,
"At a time when it behooves the film industry
to put its best foot forward, there
are approximately 400 theatres in this territory
which aren't able to play many top
pictures," Berger charges, "Prohibitive terms
keep the pictures in question out of communities
where they could help to bring many
former patrons back to the theatres, improve
public relations and raise the industry's
prestige.
"This is unfair to small-town exhibitors and
residents and it smacks of monopoly. The
proposed law's purpose would be to enable
all theatres to bring every picture to its
clientele. No community should be deprived
of the privilege of seeing the best screen entertainment
the industry affords."
Berger points out that divorcement emanated
in this territory, with North Dakota
"used as a guinea pig," and that the successful
fight against the ASCAP theatre tax also
originated here. He says he's hopeful that
he now can start the ball rolUng for another
industry "reform" which will improve the
exhibitor's
lot.
Gypsy Rose Lee, John Boles and Richard Ney,
and "Breaking the Sound Barrier," produced
in England by David Lean, starring Ralph
Richardson, Ann Todd, Nigel Patrick and
John Justin.
UNIVERSAL-INTERNATIONAL—"Against
All Flags," in Technicolor, starring Errol
Plynn and Maureen O'Hara with Anthony
Quinn and Mildred Natwick, and "The Black
Castle," starring Richard Greene, Stephen
McNally.and Boris Karloff with Paula Corday.
WARNER BROS.—"Abbott and Costello
Meet Captain Kidd," in SuperCinecolor, costarring
Charles Laughton with Hillary
Brooke and Fran Warren, and "Cattle Town,"
starring Dennis Morgan and Amanda Blake,
Philip Carey and Rita Moreno.
Loew's Takes Two Reissues
NEW YORK—Union Film Distributors,
Inc., which handles sales for Arthur Mayei'-
Edward Kingsley, Inc., has booked reissues
of "Not Wanted" and "Good Time Girl" into
the Loew metropolitan houses.
LeRoy Prinz WB Pact Extended
HOLLYWOOD—LeRoy Prinz. veteran dance
director, has been signed to a new contract
at Warners, marking the beginning of his
12th year with the studio. He is currently
supervising advance preparations for musical
sequences in "The Grace Moore Story," which
will star Kathryn Grayson.
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TV and Radio Tieups Aid
Film Theatre Boxoffices
Executive committee (left to right) consists of D. John Phillips, executive director,
Metropolitan Motion Picture Theatres Ass'n; Max A. Cohen, Cinema Circuit head
and vice-president of Independent Theatre Owners Ass'n; Morton Sunshine, ITOA
executive director; Fred J. Schwartz, OMPI head and Century Circuit vice-president;
Harry Brandt, ITOA president and head of Brandt Theatres; Emanuel Frisch, MMPTA
president, and Oscar A. Doob, Loew's Theatres executive.
NEW YORK—If anyone had predicted a
year ago that exhibitors would be promoting
radio programs and especially television programs,
he would have been laughed at. If
he had Insisted that exhibitors should go in
for such promotion, he would have been
called an irresponsible member of the motion
picture industry, or worse. But he would
have been right on both points, at least as
far as New York is concerned.
Theatre owner members of the Organization
of the Motion Picture Industry here
have been promoting radio and television
for
some time now, and have found it to their
advantage to do so. They have found it so
advantageous that they want the story told
to exhibitors everywhere in the U. S. They
believe that a plan they have woriced out
locally can work in many sections of the
country, and that exhibitors should adopt it.
HOW OMPI WAS ORGANIZED
The OMPI was organized with Fred J.
Schwartz of the Century Circuit as its
head to stimulate the boxoffice. especially
of neighborhood theatres, through a public
relations campaign. Several initial programs
were worked out at the start, including motion
picture exhibits in the public schools
and a tieup with Macy's, the huge department
store, through which the store selected
its picture of the month and played it up
in a full-page newspaper ad opposite
facing page about Macy commodities.
a
Then the idea of working out a mutually
beneficial arrangement with radio and television
came into being. Theatres were to
publicize the programs that go out over the
air—but they were to get .something in return.
The National Broadcasting Co. was
approached and approved the plan.
What do the theatres get out of it? The
NBC promotion plan is concentrated on
ticket-selling. Scripts are prepared by OMPI
for use on radio and television proRrams
over WNBC and WNBT. These are spot announcements
mcniioning current films and
doing an overall public relations job for the
Industry. The wealth and variety of film
entertainment are played up, and different
films are recommended each day to listeners
and viewers. They are selected after careful
study by OMPI.
As part of the reciprocal agreement, theatres
in the metropolitan area are exhibiting
trailers and display posters promoting the
radio and TV programs which are promoting
motion picture attendance. OMPI pays National
Screen for trailers and buys the
posters, distributing them to the participating
member theatres.
One poster, displayed on candy counters,
calls attention to the Skitch Henderson show
on WNBT. The copy urges patrons to
listen in to the .show "for outstanding motion
pictures coming to this theatre." The
INDUSTRY VETERAN HONORED—
Louis B. Mayer (left) is shown with the
Milestone award recently presented him
by the Screen Producers Guild in recognition
of Mayer's "major contributions"
to the industry. Mayer, now chairman of
the board of the Cinerama Corp., accepts
the plaque from Sol C. Siegcl, 20th
Century-Fox producer and SPG president,
while .lack Benny, one of the entertainment
hcadlincrs at the SPG's annual
Milestone dinner, offers his congratulations.
mutual angle is apparent.
Even "Howdy Doody," who rates as strong
competition for theatres among children,
has been enlisted. Every Saturday morning,
Charles F. McCarthy, WNBC announcer,
recommends films for children over the
radio show. Here is one of the spot announcements:
"Boy, Howdy and his friends certainly are
fun. I know you kids are enjoying them
just as much as I am. And speaking of fun,
there are some wonderful movies playing in
your neighborhood that I know you won't
want to miss. Movies like 'Jumping Jacks,'
a liilarious comedy starring Dean Martin and
Jerry Lewis . don't miss 'Francis
Goes to West Point.' Yes, Francis, the talking
mule, is back again . here's another
movie you've just got to see. It's 'Fearless
Fagan.' Remember that name, 'Fearless
Fagan.' because there's more .Uapstick
and laughs in this story of a lion who joins
the army, than you've ever seen before. Yes,
if you want to have a good time, see a good
movie."
RADIO AND TV SCHEDULE
Morton Sunshine and D. John Phillips are
OMPI special representatives. The former
writes the spot amiouncements. Each week
Sunshine receives advance notice from the
circuits of their bookings and selects the
films to be plugged over the air. As much
as possible, the selections and dates conform
to audience tastes. For instance, an
action picture is always plugged during the
intermission in a Saturday football game
"Plymouth Adventure," a story of the Pilgrims,
was selected as most suitable for
Thanksgiving mention. The copy for
"Everything I Have Is Yours," a musical,
was aimed at luring the housewife away
from her everyday chores.
At present time, nine radio and television
programs are being utilized, as follows:
Monday through Friday—WNBC—radio-
Gene Rayburn, 6 to 8:30 p. m., spots; WNBT
TV— Herb Sheldon show. 12 to 12:30 p. m.
spots and extra time: WNBC—radio—Con^
rad Nagel, "Words and Music from HoUy^
wood," 1 :30 to 2 p. m.. entire program with;
spots; WNBT-TV—Skitch Henderson, 6:30i
to 7 p. m., spots: WNBC—radio— Skitch Henderson,
11:15 to 12 midnight, spots.
(
Sunday.s—WNBC—radio—"Hollywood U. S.
A.," 12 to 12:30 p. m., entire program.
Tuesdays—WNBC—radio—"First Nighter,"
10:30 to 11 p, m., spots.
Saturdays — WNBC — radio — "Howdy
Doody," 8:30 to 9:30 a. m.. spot: WNBC—
radio—Football game, spot during intermission.
ACTIVE IN OTHER FIELDS
Schwartz. a.s head of OMPI. is convinced
that the tieup is bearing fruit at the boxoffice,
but it is still too early to arrive at an
accurate estimate of results since tlic tieup
started September 28,
This, then, is perhaps the most interesting
project of OMPI, It is also active in other
fields. It has prepared public relations copy
for radio commentators, school forums and
special newspaper sections. It lia< taken i
up with newspaper editors the problrm of
stories unfairly slanted against the industry.
It lias persuaded several newspapers to supply
special listings of current pictures at
neigliborliood theatres. It is studying the
feasibility of conducting a motion picture
contest liere in cooperation witli a newspaper
or magazine.
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16 BOXOFFICE November 29, 1952

Over $26,000,000 Given
For Variety Charity
PITTSBURGH- Since the loiiiuliiiK of
Variety Clubs 25 years aKO In Pltt-sbiirK more
than $26,000,000 has been dispersed for charity
and over $3,000,000 spent last year. Nate
Golden, chairman of the Heart Fund, told
the mld-wlnter meeting of Variety Club
International at the William Penn hotel.
The three-day gathering, which opened Friday
i21i was brought to a close Sunday night
with n banquet celebrating the silver anniver-
.sary of Tent No. 1. attended by delegates from
39 tents In the United States. England. Ireland.
Canada and Mexico.
An all-night telethon was put on station
WDTV which rai.sed pledges of more than
$150,000 for the erection of a hospital wing
for the Rosalia Foundling Home, to be known
as the Catherine Sheridan Variety Wing.
Others who spoke included Congressman
Dewey Short of Missouri, chairman of the
Armed Forces Committee; big boss John H.
Harris, ringmaster R J ODonnell of Dallas.
main guy Marc J. Wolf of Indianapolis, first
assistant George Hoover of Miami. C. J. Latta
ol London. Col. William McCraw of Dallas,
second assistant John Rowley, property master
Murray Weiss, dough guy George Eby and
press guy Jack Chisholm.
Hoover announced arrangements had been
completed for the annual convention in
Mexico City for April 18-23 and said the
Mexican government had appropriated $50.-
000 to defray expenses for the event. A historical
spectacle at the pyramids outside the
city will be held for visiting barkers and their
families.
Ray Wild Elected Head
Of Colosseum Salesmen
ATLANTA—Ray Wild of Dallas was elected
president of the Colosseum of Motion Picture
Salesman of America at the eighth annual
convention, which was held November 24
In honor of the late Frank W. Salley. who
Wild succeeds Ross
founded the organization.
Williams.
Other officers elected were: Eddie A.skin.
vice-president: Floyd Klingensmith. secretary:
Leonard Appel. assistant secretary; Tom
McKean. treasurer: C. A. Blakely. assistant
treasurer; E. E. Shinn. southern regional vicepresident;
Dick Huffman, committeeman;
Keith Godfrey, eastern vice-president: Bill
Wink and Bob Lightfoot, midwest vice-presidents;
Ross Williams and Glen Havilland and
Harry Swonson, we.stern vice-presidents.
Approximately 100 attended the convention,
during which resolutions were approved demanding
the lifting of the 20 per cent Federal
amusement tax and the withdrawal of the
suit forcing the sale of 16mm films to television.
Total of $20,000 Collected
For Pioneers Foundation
NEW YORK-^ack Cohen, president, informed
the Motion Picture Pioneers at their
annual dinner Tuesday (25) that $20,000 had
been contributed to the Motion Picture Pioneers
Foundation for relief purposes. Of this,
Nate J. Blumberg. who was honored as "Pioneer
of the Year," gave $5,000.
Many Fans Flock to Vote
In Arkansas Star Poll
Voting booths pictured urc in the I'ark
Theatre. North Little Rock nei|;hborhi>od
hou!«e I top pliotol and the Rialto. lorat4-d
in downtown North Little Kork. Iloth
theatres are in the newly organized Inlled
Theatres circuit headed by M. S. McCord,
veteran .Arkansas exhibitor. Thry are
among the 102 voting places located In
theatre lobbies and concession.s stands
throughout the state of .Arkansas. Movie
patrons are entitled to one vote for their
favorite actor and actress each time they
attend the theatre during the period November
16-30. The star popularity poll Is
being conducted by the Independent Theatre
Owners of .Arkansas.
Winners of the poll will be invited to an
awards presentation dinner in Little Rock
during the forthcoming .March of Dimes
drive with profits from the affair going
to that charity. Final statewide tabulations
will be made next week and the
winners announced on December 7.
ITO.\ officials said the poll was revealing
many interesting facts about star
popularity. They said screen players making
the most pictures were proving most
popular, .\mong the actors John Wayne
is the only \-eteran star In the top group.
Comparative newcomers like Tony furtis.
Dale Robertson and Rock Hudson
are high among the leaders. Marilyn
Monroe. Doris Day, June .\llyson and
Virginia Mayo are leadine the aclrevsrs.
Total of $2J 54,000 Damages Asked
In Two Minneapolis Trust Suits
MINNEAPOLIS—A total of $2,754,000 damages
is sought in two federal court suits
against major distributors and the Minnesota
Amusement Co. here charging clearance
discrimination.
Harold Field and partner Harold Kaplan
seek triple damages totaling $2,250,000 for
their 1,200-seat suburban St. Louis Park. They
also ask for a mandamus to require distributors
to grant the theatre day-and-date first
run availability with local Loop houses, a
demand which would upset the entire local
clearance applecart, industry leaders point out.
Charles Rubenstein and Abe Kaplan ask
for $504,000 in triple damages, claiming their
975-seat Hollywood neighborhood theatre
suffered because of preference given to a
MAC house in the same area.
Lee Loevenger, counsel for Rube*nst*ln and
Kaplan, recently won a $125,000 judgment for
Sol and Martin Lebedoff, local Independent
exhibitors, in a similar action. Ben Deinard
is counsel for Field and Kaplan.
An unusual angle in connection with the
Rubenstein-Kaplan suit is that the MAC theatre,
the Arlon. beneficiary of the a%ailablllty
advantage. Is owned by Abe Kaplan, but under
lease to MAC.
The Field-Kaplan suit follows repeated
failures to obuin 28-day availability for the
St. Louis Parle.
BOXOFFICE November 29, 1952 17

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Make Your Plans Now To Get '53 Off To A
Bang-Up Boxoffice Start With All This Great Product From
Color by Technicolor.
Bing Crosby,
Bob Hope, Dorothy Lamour
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. . Color by Technicolor. Ronald Reagan,
Rhonda Fleming, Estelita
Color
by Technicolor
ohn Payne, William Demarest, Agnes Moorehead,
. Color by Technicolor. Charlton Heston,
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Susan Morrow, Peter Hanson. Joan Taylor
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William Holden,
Edmond O'Brien, Alexis Smith
CECIL B.
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Color by Technicolor. Betty Hutton,
Cornel Wilde, Charlton Heston, Dorothy Lamour,
Gloria Grahame and James Stewart

^Mtett^utd Sf^'C^tt^
AihiixoLiion Moves
H N attempt will be made to secure some
form of arbitration. Theatre Owners of
America will probably go ahead with an
effort to get Department of Justice and
court approval of the plan recently approved
by the Motion Picture Ass'n of
America.
The ITOA of New York may join this
move. What the Western Theatre Owners
Ass'n will do will depend on further discussion.
Rotus Harvey, west coast exhibitor
leader, was present at the Allied convention
in Chicago where it was voted to return
to litigation as the principal weapon in
the old fight for lower rentals.
Speculating on what the Department of
Justice will do will be a waste of time until
the new administration takes over January
20, and further time may pass before the
policies of General Eisenhower's appointees
become known.
TOA leaders contend exhibitors have
nothing to lose by going in for arbitration,
because they can arbitrate or not, as the
mood moves them. Allied takes the stand
that there is more to be gained by asking
the Department of Justice to rule that
pressure for increased film rentals on the
numerous prerelease specials has been a
violation of the antitrust decrees and
amounts to contempt of court.
This is a return to the Allied tradition
of "militancy."
Some Allied men say that the arbitration
plan would practically approve increased
admissions on 18 specials a year, and might
open the way to more.
Nobody mentioned at the convention
that the litigation of the past few years
has run into millions of dollars and all
these costs have been added to film rentals.
The first reaction of both distributor and
exhibitor leaders outside of Allied was that
arbitration was completely dead. It is not
dead; it is gasping weakly.
If the Department of Justice will agree
to ask the court to sanction a trial of the
system agreed upon during five months of
negotiation, it might gain strength.
If Allied assembles affidavits and advertising
evidence about how distributors have
been using pressure to secure advanced admissions
and goes before the Department
at the same time, even a man with a crystal
ball would find himself trying to look
through a thick fog.
Atlas and RKO
TP Floyd Odium, president of Atlas Corp.,
should decide to get back into RKO, it
need cause no surpri.se. His investment
company specializes at times on corporations
that need advice and assistance.
Radio-Keith-Orpheum was in that condition
when he went into it to the extent of
over a million shares years ago. Walt Disney's
company also was in trouble when
Atlas acquired the securities in important
amounts.
Since Atlas sold 1,680,036 shares to Howard
Hughes it has gone back into the company
in a mild way—for Atlas, that is— by
•By JAMES M. JERAULD
acquiring 76,500 shares at the lowered market
rates that prevailed in 1951. Quotations
are still lower now and there need
be no surprise if Atlas has been buying
again.
The company has an acute interest in
RKO distribution, because of the Disney
holdings. At present these include 93,050
shares valued at $767,663. For a number
of years Atlas also held $308,500
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UNmV«Tep?ARTNeRJ/
The well-known artist, Hungerford,
drew this on special assignment for
Harry Hendel. coordinator for COMPO
of
Pittsburgh.
Variety Honors to Go
To Adolph Zukor
NEW YORK—Adolph Zukor, Paramount
board chairman and an outstanding industry
pioneer will be honored around the
world early in 1953 at
a great number of
events under the auspices
of Variety Clubs
International, Robert
J. O'Donnell, Dallas
theatre executive, said
Tuesday (25). He will
be general chairman
of the committee iii
charge of the celebration
on behalf of Variety.
The celebration
will last several
months.
Adolph Zukor
The first event will be in Hollywood and
will mark Zukor's 80th birthday. This will
be held January 7 at a place to be determined
but v/hich will probably be the Cocoanut
Grove. Invited guests will include the
governor and other civic dignitaries of California
and leading studio executives, stars
and directors, many of whom have been
associated with Zukor in the past.
The second event will celebrate the 50th
anniversary of Zukor's entrance into the
film industry. This will be a dinner March
4. probably at the Waldorf-Astoria, New
York, and will be attended by persons prominent
in the financial, business and political
worlds as well as members of the industry.
Variety will invite all guilds, craft«, associations
and organizations in the industry
as well as other segments of the entertainment
world to join in honoring the film
pioneer.
When O'Donnell learned that Paramount
executives were planning a birthday dinner
marking the birthday and the anniversary,
he conceived the idea of an international
golden jubilee celebration. It was unanimously
approved when he presented it at the
mid-winter meeting of Variety Clubs International
in Pittsburgh. He has now begun
to develop it to the point where there
will be celebrations in many countries, including
Canada. England and Australia.
20 BOXOFFICE November 29, 195S1

1
I
New
Era Here, Blumberg
Tells Picture Pioneers
//.
\
NEW YORK^'We arc In
the bcRlntilng of
a new era. none of us Is able to prophesy the
many changes that are yet to come, there I.h
no limit to the scientific advances awaltlntf
development In this electronic aRe," said Nate
J. BlumberK Tuesday (25i night at the Motion
Picture Pioneer dinner.
Blumberg made a plea for a helping hand
for youth, for the induction of new blood into
the film busine.ss, after being presented a
plaque. It was an Important night for the
Universal-International board chairman. He
was being honored as 'Motion Picture Pioneer
of 1952" and was at the same time celebrating
his 40th anniversary in the indutsry.
It was one of the most heavily attended
dinners of Pioneers to date. More than 500
men were present in the ballroom of the
Hotel Astor. Ned E. Deplnet was chairman
and George Jessel was toastmaster.
INDUCT 58
NEW MEMBERS
Rev. Patrick Peyton. Catholic clergyman
who has achieved fame for his family rosary
crusade via radio, television, films and rallies.
was the principal speaker of the evening.
Others included Jack Cohn, president of the
Pioneers; Harold J. Fitzgerald, president of
Pox-Wisconsin Tlieatres. who gave Blumberg
his start in the busine.ss in 1912: Danny Kaye
and Jesse Block.
Judge Ferdinand Pecora inducted the
Pioneer Class of 1952 which included 58 newmembers.
In telling about the work of the Foundation
of the Motion Picture Pioneers during the
past year. Depinet asked those Pioneers
fortunate enough to be able to leave an estate
to consider leaving some of the estate to the
Foundation. He said, "Naturally, I understand
that we all have our pet charities that
we support, but it seems to me that the
Motion Picture Pioneer Foundation should
be one of the things uppermost in our minds
because the help we give these unfortunate
people is only a small token of repayment
for their great .service in building what we
know as a successful motion picture industry."
DEPINET PRAISES BLUMBERG
In citing Blumberg as the "Motion Picture
Pioneer of 1952." Depinet said. "For over 40
years in the motion picture business. I have
had many opportunities to speak to groups
like this, but tonight I am especially thrilled
and grateful to the Motion Picture Pioneers
for the privilege of becoming chairman of this
dinner where you honor one of the truly great
men of our industry."
Depinet traced Blumberg's rise from poster
clerk to the chairmanship of the U-I board.
Father Peyton paid tribute to the motion
picture industry for its help in his task of
reaching millions with the picture "a family
at prayer within their own sacred home."
Jessel, as toastmaster. was presented a
platinum wrist watch by Depinet on behalf
of the organization.
Harry J. Takiff. secretary-treasurer, and
Marvin Kirsch. vice-president, were presented
plaques which read: "For their constructive
contributions, in both thoughts and deeds.
to the progress of our organization, their un-
BOXOFFICE :: November 29, 1952
.selfish devotion to the Ideak of the Plone«r«
together with their untiring efforti In th.-
translation of these ideoU Into a prucllcal
program."
Special thank-s for helping make the dinner
a success were given to John J O'Connor
Maurice Bergman. Charles Allcoale. Gllbcri
Josephson. David Badcr. Roy Gallagher
Leon Lconldoff. Henry A. LInel and Milton
Livingston, members of the working committee.
A telephone recording of greetings from
three west coast friends of Blumberg—Jack
Benny. Jimmy Durante and Jimmy Stewartwas
played through the loud speaker system.
Harry WIsmer read the names of 36 Industry
leaders, 20 of them members of the
Pioneers who died during the year. Rabbi
Ralph Silverstein of Temple SInal delivered
the invocation and took part In the requiem
ceremony.
Jane Pickens sang "The SUr-Spangled
Banner." Al Rickey's orchestra furnished
music and the Glee Club from the Radio
City Music Hall entertained.
Those who passed away during the year
were: Pioneer members—Walter Reade. Lee
L. Goldberg, Jack Barnstyn, Harvey B. Day.
B. S. Moss. Harold Rodner. Maurice Kann.
Colvin Brown. Edward N. Rugoff. Harold
Blumenthal, Karel Lamac, Francis L. Harley.
Henry P. Reston, Max Levey. Charles Ross,
H. J. Martin, Joseph La Ro.se. Bert Kullck,
Harry Britway and Holbrook Bi.s.sell: nonmembers—Jack
Bachmann. John Garfield.
Nathan Gumbincr, Hugh Herbert. George A.
Hirliman. Gregory La Cava. Col. Nathan
Levlnson, Nathaniel Lee Manheim. Malcolm
St. Clair. Lamar Trotti. O.scar Oldknow,
Harry Sherman, M. H. Aylesworth. Elmo
Lincoln. Isaac E. Chadwick and William Fox.
Seated on the dais were: N. J. Blumberg,
Edward P. Curtis, Ned E. Depinet. Harold
J. Fitzgerald. William J. German. William
Goetz. Leonard Goldenson, T. J. Hargrave,
George Jessel, Danny Kaye, Frank FoLsom.
Louis Lurie, Judge Ferdinand Pecora, Rev.
Patrick Peyton. Sam Pinanski. Milton R.
Robert Rubin, Serge Semenenko,
Rackmil. J.
Rabbi Ralph Silverstein, George Skouras,
2> '=.'». -5
The plaqtjr of honor whlrh vk a\ prrsrnlrd
by Ihr Molinn I'Irturr i'lonren
In Natr lllumbrrK. rhalrmjn of thr board
of rnlvrrs.il I'lrlurm. In r»"io»nlllon of
hlH rarrrr for forty yrar* In ihr bu^in«-M.
Thr plaqur prrsrnlrd to Klumbrrc an
"Motion I'll turr I'loncrr of Ifl.'.^" bjr
Depinet reiitls: "Motion PIrlure Plon**r»,
Inr.. bestows its hi{hrst honor upon Natr
HlumhiTE. Hhosr (0 brilli.int \rars in thr
motion pirlurr husinrs.s rlotrlv parallel
thr speetarular crnwth and lrrmrndou%
arhirvrmrnLs of thr industry hr haa
serrcd so faithfully and so well. Kor rnrirhinK
our industry with his rountleIilton R. Rarkmil.
president: .\meric-o .Aboaf. head of foreign distribution, and David A. Liplon. Nicepresident
in charge of advertising and publicity.
21

WITH THE MOST POWERFUL
PRODUCT LINE-UP IN YEARS!
Golden days ahead for RKO's exhibitor friends... with the new RKO unfurling^
its biggest array of boxoffice dynamite in time for the big holiday business and
beyond! Just look ...
^
i
^R
^ATlONALREUASEHOy.W
K O
"iri.'i

Samuel Goldwyn's
presents "HAMS CHRISTIAN
,
•
^ANDERSEN and the Dancer" Color by Technicolor
Starring Danny Raye and Farley
Grander and introducing leanmaire
m-RuiAsi NOV. 24

|
^oUxfcvwtd ^efi

I
,11
*%
What kind of town
IS yours.
^^\^\' sWe
,nM^
\)\?>AO'
oW^'^-
S^^\\
r(\^V09
e^'^
Ao^^'^^
re sclKdwf
MV ,A\a?.^
W It makes no difrerence
i ol «r.
for
Proc',
Every Tlr
ning UK
9f^^"
jania coc
toseph Ptwj
has box-offices booming
Moore Sttr
ind
tatoj
starters,
II
everywhere 1 f
*tioii.ti'il
Dariii
Bi
''-
e siriBB! Doajlas. K;
itbelilJ)'*
Willi MC^
,
litliepiot-
Day
?««'-•'
tiisicaiw'-
Keel in*
-
subjecls.
•
s vetei>»-' "^^^
»f
lin?
Hjeaiir-:
conie*\
*''
«'
W
leslor***'
BIGGEST U-l GROSSER OF ALL TIME...
at Plaza Theatre, Laredo, Texas; Palace Theatre,
Bryan, Texas . . . Bigger than "EGG AND I"
at Civic Theatre, Portland, Maine . . . Topping
"WORLD IN HIS ARMS" in Worcester, Mass.,
Brunswick, Me,, Burlington, Vt., Springfield, Mo.,
Greenfield, Mass. . . . Beating "BEND OF THE
RIVER" all over Texas — San Angelo, Mount
Pleasant, Nacogdoches (and lots more) . . .
2nd WEEK in Boston, Washington, Atlanta,
Salt Lake City, Atlantic City, Baltimore.
tv/v f«s^i '•vn«.v""TO^^tl,
m'^^nxw^.
Nicoi
''ecaccse
f^ANCES DEE
ark »»'
loveii*'^
Bountiful business,., t^ecause o/ll-l

'
count your bl
i
'
WILL ROGERS -^/^^^^^ HOSPITAL
SARANAC LAKE ^AflO^V NEW YORK
Thm-sday (20).
Adult admissions during the quarter eml
this September 30 stood at 177.9, compaj
witli 179.6 in tlic second quarter and 1'
in the third quarter of 1951. Children's adnj"
In the Newsreels
Movietone News, No. 95: Ike sees Truman
White House, holds New York talks; Egypt's premie
sees Iroq's king; Oona Chaplin bock in U.S., SwedisI
beauty is Miss World; Movietone News' 1952 All
American.
News of the Doy, No. 225: Ike names memi
of cabinet; Athens—Field Marshal Papagos
election; Santiago—General Ibonez wins Chile; Toki,
—Crown Prince Akihito hailed; Alexandria Nogui
host to King Faisal; Washington, D. C.—Trui
receives 35-pound turkey; Korea prisoner issue
UN; Connie Mack at 90; Axe Men's derby.
stii
Poromount News, No. 28: First nomes for Eis
bower's cabinet; Eden supports India's PW pla
inaugural day in Chile; Connie Mack honored;
FOR THE HEALTH YOU HAVE
jet plane record; airliner flies Polar route.
Universal News, No. 415: Ike at capitol— Pn
dent-elect talks with Truman; Harmon trophy art
Truman turkey; new Chile president; Operation Fid
crown prince; Prince Charlie's birthday; it's ski tin
Warner Pothe News, No. 30: Eisenhower gel]
started on the job; Los Angeles to Copennagen
BY HELPING THOSE
ij]
North Pole; California— jet sets new speed record-{|
700 miles per hour; Santiago—Chile inougurotes
new president; football—49ers whip Redskins.
Movitone News, No. 96: Ike and Dulles visit UN
WHO LACK IT
Nixon among callers; water famine in northw
Variety Club is 25 years old; Indo-China Reds men
French; Southern California beats UCLA; Minne
times Wisconsin,
News of the Day, No. 226: Ike finds inspiro
on visit to UN; NATO forces in war games
Let us view with gratitude the
Turkish coast;
Tkcmhqmn^ /95Z
life termer freed, found inno
Variety Club's 25th anniversary; underwater qu
position we occupy as "stockholders"
in the Will Rogers
Paramount News, No. 29: Day with Ike— first visl
use defeats UCLA.
to UN; Washington—message of faith from Pre
Memorial Hospital . .
dent Truman; last rites for labor leader WiilioH
Green; underwater Thanksgiving feost; football gorfl
Already we have restored 1109 persons to
of the year— USC vs. UCLA.
useful lives, and we have the enviable record of
Universal News, No. 416: NATO assault—^f*
dress landing attack
having cured more than 90% of all our cases of
by marines; Ike at UN; Vi
rJety Clubs; underwater camera football USC
tuberculosis.
UCLA; Ohio State vs. Michigan.
Our hospital stands ready to help anyone in
Warner Pathe News, No. 31: President-eiect Eisc
hower visits UN; Turkey NATO naval maneuvers
the amusement industry who needs TB care . .
Mediterranean; Iraq's young king in Bagdad; PQU
boro, N. J.—big oil fire extinguished in two r
without cost or obligation.
utes; London— British Parliament dedicates war n
mortal; Pittsburgh—Variety Clubs
It's wonderful to have a part in such a beneficent
movement—and it's also gratifying to know
mark silver afim
versary;
Where
football—Southern California vs.
the light of knowledge,
UCLA; Pel
State vs. Pittsburgh; Ohio State vs. Michigan.
skill and brotherly that the facilities, the skill, and the human un-
love combine to combat derstanding is there for our own use, too, should
American Newsreel, No. 542: With the
we ever need it.
forces in Korea; American Savings and Loan leagj
mankind's ruthless enemy.
. . . Here exhaustive
Rico; Jackie Robinson inspects new store which
elects new board of directors; Juan Hernandez,
So, let's be thankful that there IS a Will
receives honorary doctorate from University of PiJe|
Rogers Hospital— grateful that we are part of it
is to open in New York City; styles for the hoHc^
research never ends. The
. . . and let's be generous in
season; football
our support of it. Give
'Morgan Bears beat Virginia Unio
Panthers, 6-0.
best care — the best medical
and surgical tech-
gratefully to this year's Christmas Salute — give
Telenews Digest, No. 47B: New technique oil 4|
"a dime, a dollar, or an endowment".
doused by air; antitrust suit—DuPont family gil
on trial; Holland royalty— Prince Bernhard
Mexico; new invention— fifth wheel aids parkii|
niques. This is your contribution
to mankind. All
presidential inauguration.
Sahara— airline links desert outposts; coimic
studied—new observatory in south France; ChiU|
Telenews Digest, No.
this is your protection,
48A: Joint operationpowers
in landing test; community project—tiny tcf
gets new doctor; tribal visit—Nehru honored by
and your responsibility.
tives; new service—coreer girl fashion show;
tiona! escape— Red prisoners reach safety; footlj
thriller—Badgers head for Rose Bowl.
WE CARE FOR OUR OWN
Theatre
SIGN
Admission Prices]
Show Slight Changes
7^ CHRISTMAS
WASHINGTON—The combined index
motion picture theatre admission prices I
tlie third quarter of 1952 stood at 174.l|
SALUTE
drop of about 1 per cent from the 175.6 fig"!
of the -second quarter, but .still over 1 per ol
SCROLL
liigher than the 172.1 of the 1951 third qua
according to the Bureau of Labor Stati.sticsl
sions were at 149.4 in tlie third quarter of 1!|
New YerK Office: 1501 Broadway, New York 36, NY. • BRyant 9-1046
149.5 in the second quarter, and 147.8 in
third quarter of 1951.
-Of-
30 BOXOFFICE : : November 29, 11

'ee
BOXOFFICE
BAROMETER
Thii chort recordt the p«>fotmonce o( cufreni otttoOiont in lh< opening >«eli o( rk«if firil runt in
the 20 key ciriei checked Picluret oith )e»c> Ihon fiTC cn«agemcnli ore not Uted A« ne> runt
ore reported, rotingi ore added ond oteroget roited Computation it m lermt ot percenlogt m
relation to normal grottet ai determined by the theatre monogert With 100 per cent ot
"normal," the (igurat thow the grott rating abo>e or below that mork
tones fJ j
KliO'i Sf
» tcuK
Back at the iTuul ^b-l;

: November
*
|
(,;
Theatre Construction, Openings^ Sales and Leases
CONSTRUCTION:
Brecse, III.—Barnard Temborious will build a 400-
seot drive-in here. He has options on several tracts
OS possible sites.
Dallas, Tex.—Jake Lutzer reports that plans hove
been drawn to convert the Southside Drive-ln at
Fort Worth into a twin situation.
Oonalsville, Go.— Ellison Dunn has started work
on his 250-cQr drive-in here.
Emporium, Pa.—A. J. Grimone has started work
on his new drive-in between this city and Port
Allegany, to be ready for opening next spring.
Fort Bragg, Calif.—Redwood Theatres, Inc., San
Francisco, will construct a theatre in this community,
work to start soon.
Fort Volley, Ga.—Lee Hancock and Greer Grace
ore building a 300-car drive-in with 250 walk-in
seats, in the city, to be named the College Drive-ln,
to open about December 25.
Hortselte, Ala.—A kiddy playground has been
completed at the newly opened Ranch Drive- In of
Hubert W. Mitchell. Also a four-room apartment
at the base of the screen for the manager.
Kenmore, Wash.—Work is under way on the Kenmore
Drive-ln, according to Dwight Sprocher, on
owner, construction to begin about February 1, with
opening about April 1. It will be a 900-car situation
on 68th N. E.
Kinston, Go.— Karl Sanderson and L. J. New ore
building a new 200-cor drive-in here to be called the
Nu-Pont. They remodeled the old Wallace Drive-ln
at Wallace and reopened it in October.
IIA6 IN'
A WINNER!
The
Ditlerence
is
Amazing!
• ELIMINATION Of BLACK MASKING ADDS MAGNITUDE
TO THE PICTURE.
• SPECIALLY DESIGNED WINGS GIVE A NEW DIMEN-
SIONAL EFFECT.
• SURROUNDING LIGHT AREA IMPROVES THE ILLUSION
OF DEPTH.
• NO PERFORATIONS FOR PERFECT VISION FROM EVERY
SEAT.
• CUSTOM MADE AND INSTALLED IN EVERY SITUATION.
Manchester, Conn.—The Community Amusement
circuit plans to open a 700-car drive-in ot Routes
6 and 44 by next April i.
Mayfield, Ky.—Worl< hos begun on a drive-in by
the Legion Theatre Co. a mile and o half south on
U.S. 45. The 553-car drive-in will be ready by
spring.
Metropolis, III.— Eddie Clark will enclose a romp
of his El Copiton Drive-In to provide for 50 seats.
He opened the Joppa Auto-Vue on U.S. 45 in
August.
Monroe City, Mo.—The Dickinson circuit of Mission,
Kas., has completed plans for o drive-in in
this community.
Moreheod, Ky.—L. G. Conley of Solyersville, Ky.,
plons to build a drive-in two miles southeast on
Highway 32.
Mulberry, Flo.—Work has started on a new drivein
here by Bert Wells of Oneida, Tenn.
Petoskey, Mich.—The Northeastern Theatre Co.
plans to build a 400-car drive-ln immediately, to be
opened in the spring. It will be on U.S. 31, west
of town.
St. Louis, Mo.—Fred Wehrenberg Theatres of this
city will start work early next year on a drive-in
named the South, ultimate capacity, 1,000 cars.
Silver City, N. M.—Ray and Herbert Johnson and
the Silco Theatres plan to build a drive-in near
here soon.
Sylvonio, Go.—Mrs. Marion L. Anderson is building
her second drive-in here, north of town.
West Polm Beach, Flo.—The Carefree Theatre on
South Dixie highway is undergoing improvements
and repairs.
Wiggins, Miss.—W. F. Stroub has started construction
of a 250-car drive-in to be named the Glo, a
mile north, on Highway 49.
OPENINGS:
Bunkie, Lo.—The Fox Drive-ln here, owned and
operated by the Fox Theatre Enterprises, was opened
recently.
Clarksville, Tex.— Englebrecht & Wolfe and Theatre
Enterprises have opened the 300-car Red River
Dnve-ln near here.
Hunolock Creek, Pa.—Cragle's Garden Drive-ln has
been opened here.
Indioncla, Miss.—The Mojac Drive-ln, owned and
operated by B. F. Jackson and Mrs. P. E. Morris,
hos been opened.
Jocksonville, Fla.—The new Tower Drive-ln opened
here on October 22.
Memphis, Tenn.—The Starvue Drive-ln, operated
by Stuttgart Enterprises, was opened at Stuttgart,
Ark.
Monticello, Fla.—T. W. Reed and A. J. Goskin
opened the Pugs Drive-ln here October 30, with
200-car capacity.
Porkville, B. C.—The 350-seat Park Theatre, financed
by the community, opened October 30.
Pensacola, Fla.—The Twin-Air Drive- In, 1,000
seats, with double screens, was to open soon. It is
owned by T. G. Solomon & Associates.
Tampa, Flo.— B. N. Pooly and J. B. Shipley are
to oper- the 300-car Sundown Drive-ln on West
Hillsboro about December 1.
Wilkes-Barre, Pa.—The Roxy Theatre, in Lee Park,
has been opened.
SALES AND LEASES:
Bridgewater, lowo— Local businessmen here purchased
the State Theatre from Orville Dunkerson
and ore now operating it.
Chicago, III.—Dave Gould has sold the 1 ,200-seat
Plaza Theatre at 308 West North Ave. to the Plozo
Theatre Corp.
Cleveland, Ohio—The 1,000-seat Almira Theatre
INTRODUCING
->i^
THE...
-iSHij?"
B. F. SHEARER COMPANY
M
ol 3236 West 105th has been sold by Note Schultz
to a church organization.
Columbia, Ky.—Doc Walker has purchased the
Alvin Willis interest in the Adair Drive-tn on Highway
80 from Willis and F. X. Morkley.
DeFuniok Springs, Flo.—The Trail and Highway
90 Drive-ins hove been purchased by Martin Theatres,
which also ocquired the Jine Drive-ln for
Negroes at Columbus and renomed it the Jet. The
circuit has also opened its new 676-cQr drive-in at
Columbus, named the Edgewood.
Drakesboro, Ky.—J. L. Hoys has sold his Home
Theatre here to Mifford and Walsh.
Garden City, Mo.—William Anderson of Adrian
IS the new owner and operator of the Grand Theotre
here.
Port Arthur, Tex,—The 500-car Don Drive-In here
has been sold by O. O. Cummmgs to the Jefferson
Amusement Co. of Beoumont, Tex.
St. Augustine, Fla.—A 404-car drive-in is beirtg
constructed in North City, near Fort Moosa by John
Hart of St. Augustine and W. R. Shofer of Doytono
Beach.
Sanford, Me.—W. M. Loew Theatres has taken
over the lease on the drive-in here from Russell
Martin.
Savannah, Go.—The Bijou Theatre here has been
sold by Savannah Theatre Co. to the new Bijou
Development Co., Inc., with strong possibility of
rozing the structure to provide o parking lot.
Tribune, Kas.—Mr. and Mrs. Frank Kucera have
sold the Tribune Theotre here to the Coupland
brothers of this city.
Wakefield, Moss.—Not Hochberg reopened the
Stonehom Theotre, purchased from the Princess
Amusement Co.
British 'Andersen' on TV
As Goldwyn Film Plays
NEW YORK—Hoffberg Productions, which
distributed foreign features in the U.S., has
a British-made feature, "Hans Christian Andersen,"
which may be released for TV showing
about the same time as Samuel Goldwyn's
Technicolor feature of the same name is
playing at two theatres in New York.
The Hoffberg picture, which is based on
Andersen's "The True Story of My Life," was
shot partly on location in Denmark and cost
approximately $125,000, in contrast to Goldwyn's
$4,000,000 feature, starring Danny Kaye.
Hoffberg, who claims the British picture was
completed in 1950, before Goldwyn's feature
was started, said he does not plan any New
York theatre opening until Goldwyn's picture
has been running "a few weeks."
A similar situation arose in 1950 when
Souvaine Selective Pictures released an English-made
puppet version of "Alice in 'Wonderland"
at the same time as Walt Disney's
Technicolor cartoon feature opened in New
York and major key cities. However, the Souvaine
"Alice" had scant success while the
Disney feature did strong business generally.
Youngstein to Head NCCJ
1953 Public Relations
NEW YORK—Max E. Youngstein, United
Artists vice-president, has been appointed
'
public relations chairman of the 25th anni-
'
versary committee of the National Conference
of Christians and Jews by Roger W.
Straus, general chairman of the committee.
Youngstein will assist in planning the silver
jubilee celebration next year besides informing
the public about the work of the orga:iization
in building better understanding among
Protestants, Catholics and Jews.
Youngstein served during 1950-51 as public
relations chairman of Brotherhood week for
the NCCJ motion pictin-e division.
EDI
HUGHE
\
wl Ikis year.
ilStitn,
•'"m
prill
"•'Bill SB
^•"Sbbotbo
''
f:pl»iijti(
^5
4«mu
'toe,
32 BOXOFFICE
:
29, 1962 .
i
f'%Sh,

CHESTER FRIEDMAN
EDITOR
OKflfflM
HUGH E. FRAZE
Auiociatc Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
LjearA cJLale
The advrrlisinR and publicity
director of an important theatre circuit
called us recently and suKBested
we start a "new" service for sub-
!»cribers. He proposed that if a manajcer
requires information on a certain
type of promotion, this department
supply a list of back issues
which carried information on that
subject.
Last week an exhibitor in Toronto
wrote us askinc if there is any way
he could pin-point promotion on a
picture, and eliminate checking
through back issues.
It is embarrassins to learn that
regular subscribers are not familiar
with one of the most useful features
of the Showmandiser section. It
should be more embarrassing to
readers who admit they have overlooked
one of the most outstanding
services furnished by any trade
p»per.
In May 1947, the Showmandiser
section made its appearance in a
new format, designed for filing in
a looseleaf binder, with a special set
of numbers running consecutively
from issue to issue.
Since then, a cumulative INT>EX
has been published as part of the
Showmandiser section every three
months. The most recent index appeared
in the issue of October 4. It
listed campaigns on more than 300
feature films and short subjects reported
this year. The cross-index of
exploitation ideas for the ninemonth
period included more than
50O separate ideas on ads, publicity,
exploitation, ballyhoo and public
relations.
These ideas originated or were
duplicated profitably by practical
showmen in small towns, big cities
and neighborhood situations.
No exploitation manual is available
for the newcomer or the veteran
showman with such an up-tothe-minute
record of how to get
extra dollars at the boxoffice.
Thousands of readers save the
Showmandiser and profit from using
the Index, as evidenced by requests
we receive every week, asking for
back issues which have been misplaced.
The Index is included in the cost
of your subscription to BOXOFFICE.
Do YOr use it?
— Che%iet Friedman
BOXOrnCE Shovnnandiser
:
:
Nov.
i
29, 1952
Specialty Tieups Assist Ivanhoe
As Film Starts General Release
In Syracuse, "Ivcmhoe" ballyhoo makes appearance on station WSYR-TV against atmospheric
background of a medieval castle.
Moving into its regular exhibition availability,
"Ivanhoe" has been strongly ballyhooed
by theatremen in Icey release situations.
School tieups, contests and a variety
of exploitation stunts have been employed
with distinguished success.
In Meriden, Conn., Manager Tony Massella
of the Palace Theatre arranged a bookreview
contest for Junior high school students,
spon.sored by the Meriden Journal.
The paper used three front-page stories on
the contest.
With the permission of the police department,
safety cards were placed on poles in
the downtown area, with copy. "Drive carefully,
live to see "Ivanhoe," etc."'
Mas.sella garnered 12 newspaper co-op ads
from merchants, totaling 238 inches of free
advertising, and study guides were supplied
to school teachers In upper grade classes.
Radio station WMMW sponsored a oneweek
quiz contest on facts pertaining to
"Ivanhoe"": trucks were bannered with oilcloth
signs; the public Ubrary and bookstores
displayed posters and distributed bookmarks;
window cards were distributed two
weeks In advance, and grocery bags with
theatre Imprint were used by supermarkets.
At the theatre. Mastella had his staff wear
badges, and he used teaser trailers four weeks
In advance of the regular screen announce-
— 269 —
ments. The theatre, lobby and front were
decorated with colorful displays and pennants.
Window promotions were set up with
travel agencies, ready-to-wear shops, music
stores and florists.
Bill Trambukls. manager of the Regent
Theatre, Harrlsburg, Pa., had an unusual
tieup with Insurance firms. He made up 100
window cards headed, "Your home Is your
castle . . protect from fire." Below
. it
thLs was reproduced an enlarged cut of the
scene showing the castle under attack and
on fire. Here copy continued. "See the burning
castle, etc.. In "Ivanhoe" starting, etc"
The cards were displayed In windows.
The picture received a total of eight and
a half hours of free radio promotion, highlighted
by a contest In which the theatre
offered a savings lx)nd to the first baby l)om
In Harrlsburg on opening day. The stunt
took on added Interest when the first birth
reported tiu"ned out to be twins. Trambuku:
promptly awarded two lx>nd5 to the proud
parents.
The playdates were ballyhooed with a walking
book and knights In armor who patrolled
the streets, one of whom rode astride a black
charger. Fan photos were distributed and
bookmarks supplied to libraries and tKxikstores.
Extra publicity was obtained from the
(Continued on next page>
33

'
; W
Specialty Tieups Sell Ivanhoe Theaire and Church
I Continued from preceding page)
daily and labor newspapers, and a flash
front was erected for current ballyhoo.
In Toledo, Abe Ludacer, manager of the
Valentine Theatre, made extensive tieups
with the most fashionable shops in town
and department stores. The Sunbeam bread
distributor cooperated fully, posting banners
in retail stores and putting end labels on
the product beginning two weeks prior to
playdate.
Screenings were set up for newsmen, radio
commentators, and civic and educational officials.
School and public library cooperation
was wholehearted, and Ludacer promoted
an archery contest with the recreation
depai'tment.
Bond's store used the "identify the Black
Knight" stunt in its main window with Mitch
Woodbury, film critic on the Toledo Blade, as
the mystery Black Knight. The same stunt
was used by station WSPD-TV. Radio station
WTOL plugged the picture via a contest
in which the public was required to write the
title on a postcard as many times as possible.
Sam Oilman, manager of the State Theatre
in Syracuse, had a man billed as "Ivanhoe"
and his trained horse perform for
crowds which collected in front of the theatre.
"Ivanhoe," in knight's armor, appeared
on TV stations, talked with radio commentators,
and strolled through the downtown
stores to focus attention on the playdates.
A special front was constructed, in addition
to which a 24-sheet was mounted and displayed
on the marquee, surrounded by pennants
and streamers of electric bulbs. Whelan's
drugstores featured an "Ivanhoe"
sundae.
In England, the picture is also the object
of special exploitation to spark the interest
of moviegoers. At the Regal Cinema in Oxford.
Manager Doug Ewin promoted a fullpage
newspaper co-op ad, the first of its kind
ever to appear in the Oxford Mail. Centered
in the page were a story and illustrations
highlighting the production values of the
film, and a mat for a coloring contest offering
prizes promoted from advertisers involved
in national tieups. Surrounding the
layout were small merchant ads which helped
to pay for the cost of the newspaper promotion.
Local restaurants paid for an imprint on
paper napkins, plugging the picture. Bookmarks,
promoted at no cost from a printing
firm, were distributed to members of the
youth club, and arrangements were made to
have school children attend the theatre in
class groups. Handbills imprinted with details
of an "Ivanhoe" contest were distributed
to school children.
Ewin had several attractive displays in the
lobby well in advance of opening, and tied up
numerous shops for window displays. A horse
and rider, fully costumed, visited several
newspaper offices and circulated among shopping
crowds.
Record Deal Attracts
Big Drive-In Crowd
Attendance and concession scales skyrocketed
at the Starview Drive-In near Norwalk,
Ohio, when Manager Ernie Plytz tied in with
Capitol Records on a special kiddy cartoon
carnival. The deal was made with a nearby
record shop for the screen presentation of a
30-minute film, "Bozo at the Circus." The
short is a commercial production for Capitol.
The local sponsor supplied free clown masks
for every child, a record display for the lobby
and 30x40 color posters of Bozo the clown.
Before and during intermission, Bozo kiddy
records were played over the public address
system. The store owner further cooperated
with a window display.
Plytz reports that in addition to boosting
his own receipts, the store owner was gratified.
Sporting Goods Store
Uses Co-Op on 'Rifle'
Newman-Stern, leading sporting goods
store in Cleveland, tied in with Howard Higley,
manager of the Allen Theatre, in exploiting
"Springfield Rifle." The store used co-op
ad illustrated in the pressbook, and devoted a
huge window display to the tie-in. Higley
also promoted an exhibit of rifles from army
officials which were displayed in the lobby
two weeks before booking.
Relationship Tops
In Bancroft, Iowa
Operating a motion picture theatre in a
town of 900 persons, 90 per cent of whom are
Catholic, calls for close collaboration of the
management with the church. In 12 years
since taking over the Croft Theatre. Bancroft,
Iowa, the owners, Mr. and Mrs. Richard
Chipman, have developed a unique relationship
with the priests and sisters which has
many advantages on both sides.
The theatre is free to post one-sheets in the
chmch and the parochial school, and frequently
attractions which have special appeal
are announced from the pulpit to Sunday
worshippers.
Schooltime matinees are another regular
practice, with students attending the theatre
during school hours in the company of the
nuns.
Since the sisters are not permitted to attend
public performances, the Chipmans arrange
[
private screenings for them. That reciprocal
•
type of treatment accounts mainly for the excellent
cooperation the theatre gets. When
the sisters saw a private showing of "When
Our
in Rome" recently, they sent a notice to
Sunday Visitor, largest Catholic publication
in the country, and the Chipmans were com- .
mended editorially for their interest.
Ship Models in Bottles
In Contest for 'World'
Douglas Ewin, manager of the Regal Cinema,
Oxford, England, promoted three weekend
bags from a luggage shop as prizes in a
letter writing contest for "World in His Arms."
The merchant provided a display for the
theatre lobby and used theatre advertising
in the window in addition to furnishing heralds
promoting the contest.
Ewin advertised in the classified columns
of the Daily Mail for ship models enclosed
in bottles, and obtained ten attractive replicas
•
which he displayed in the theatre foyer.
One thousand star photos overimprinted 1
with picture copy were distributed to patrons
in advance, and 12 window displays announced
the engagement.
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Street ballyhoo in Harrisburg included armored knight and walking book ballyhoo. At
right, mounted knight draws attention of Minors club members at the Regal Cinema,
Oxford, England.
34 — 270 —
Cyclist Demonstrates
Riding Skill on Stage
Small fry patrons who attended the Saturday
showing of "Wall of Death" at the Hippodrome
in Gloversville, N. Y., got extra
thrills when Manager Gordon Jipson arranged
with a trick motorcyclist to give a
stage demonstration of his skill. To stimulate
interest in the tieup, motorcycles were exhibited
in the lobby and the cyclist rode
about town with signs.
Gets Choice Windows
Tluee choice window locations were promoted
for special displays advertising the
return engagement of "The Greatest Show on
Earth" by Jack Ward, manager of the Seneca
Theatre. Niagara Falls. Ont. The Woolworth
store, Biirrough'.s fin-niture shop and the leading
bowling alley in town exhibited miniature
supercircus displays.
BOXOFFICE Showmandiser : : Nov.
29, 1952
iEittiattive
fsajdsami
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100-Ff. Display Sign
On Thealre Fronl
Aids 'Greatest'
Hub ClmiJiJi'l. inuuaKir of the Palace.
Ouelph. Ont. put u terrific flash across the
front of the building to prcsell 'The Greatest
Show on Earth."
Four-foot cutout letters spelling out the
title covered a 100-foot span and were put
up three weelcs before sUrtliiR date. So no
one would miss the message. Chappel mounted
1,500-watt spots on his marquee and directed
them on the display. As an extra stunt, he
put a powerful searchlight on the roof which
directed its beam to different points of the
compa.ss and was visible for nine miles in
every direction.
Balloons were distributed to kids at two
Saturday matinees prior to opening and an
additional quantity were used to decorate the
candy bar and the marquee.
Chappel mailed mimeographed telegrams to
1,500 residents announcing the attraction, he
tied up several windows which were decorated
In circus style and promoted \200 copies of
Look magazine with the cover on "Greatest
Show" for distribution to patrons.
A local resident who makes a hobby of
collecting circus posters loaned the theatre
a sufficient number of these to plaster the
lobby in lively style. Two full-page co-op
ads appeared in the daily paper atid radio
station CJOY featured circus music and
plugged the picture at no cost.
For additional ballyhoo, Chappel displayed
four empty chicken crates in the city square.
These were captioned with laugh-provoking
signs such as: "Long-Haired Yak-Yak—
Strictly for Laugh.s—I have joined the 'Greatest
Show on Earth,' etc." The other crates
were labeled "Ring-Tail Baboon," "African
Midget Elephant" and 'Horn-Nosed Rhinoceros."
Music and Candy Sell
'Because You're Mine'
Murray Scharf. manager of the State
Theatre, Newark, N. J., tied in with RCA
Victor records on "Because You're Mine" to
promote a .=ong title contest for adults and a
coloring contest for youngsters. Both contests
were publicized in suburban newspapers.
An attractive model passed out photos of
Lanza and samples of Barricini candy. A
float ballyhooed the playdates, and the army
posted 50 one-sheet A-boards throughout the
county.
Through the cooperation of the RCA Victor
record dealers, window displays were arranged
In a dozen stores.
Wheat Stalks Provide
Tunkin' Atmosphere
Roy Kane, manager of the Lyric Theatre.
Elkin, N. C, built flash fronts for two recent
shows and reports extra business as a result.
For "Aaron Slick Prom Punkin Crick," he
surrounded the theatre entrance with wheat
stalks and pumpkins. An A-board placed
near the curb had similar decorations.
For "Francis Goes to West Point." the front
panels were covered with beaverboard frames
mounting litho posters and stills, and an overhead
board was used to connect these sections
into one continuous front.
Cartoon Character Symbolizes
Mr. Movie for Rowley United
...BEGORRA!
You Should Cel«br«tt
W\fU ME.
I'm Thinkinq!
** M l«f IF*** ft, « *««Mlt
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MISTER MOVIE IS
YOUR MAGIC MAN
WNfffC Co«>» I.J* m,th ffw oo ">,
mogt rorp^f ' 'i ti*v t^u to tft* lond
oA^ntur*. ^omoxr 'ou^htvr, btauti'
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caru-., o.-ii:.-, sr«, i-ir,
HEIGHTS, LTi, PS^iSrtCT and th»
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!•& a chverful litll* r«li:Ni tr J
r«a ort«nl ror inforsu
on Um abov* tlw«tr«s. Just -Jial
li-6l.ll. TliarJc y^nl
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iCOOL COMFORT
/;-T/V^v^T-'
VOTE FOR ME!
C'"ni) upon my ba"dwogon
o' lOy, rofnonct
Ond o4>if"tu'*' Cott
you/ to* w.fh th# ftt-
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Lands 'Riile' Publicity
Jim McCarthy, manager of the Strand.
Hartford, Conn., promoted a photo layout in
the Hartford Times announcinfc the en^gement
of "Springfield Rifle." The paper used
two scene cuts and a story highlighting the
action theme of the film.
/P/cpif Ciu^^'
^* C^>^«^*- O^
Tiuj>i.^ ..: i: 4) • HMiB«r rttcii • t •m 4.Mn t« MATMf Tiwn I
"SNEAK" of the MONTH
. . . Ill Mavl

I
fi tllOBIK
- mploye pi
iV. F. Preview
PARAMOUNT
gave a demonstration of practical
showmanship at an invitational press and tradeshowing
of "Road to Bali" at the Bijou Theatre
in New York. Company exploiteers located three
doubles who impersonated the stars at the preview.
Exhibitors found a number of lobby promotions which
can be adapted to local bookings. The guests received
free drinks promoted from Minute Maid, right.
Pineapples, contributed by fruit dealer, gave tropical
atmosphere to marquee decorations, below. Gimbel's
pet shop provided lobby exhibit of tropical birds and
monkeys. House staff was dressed in sarongs, promoted
from costume company. Record album provided
house music, courtesy Decca, and two radio stations
participated in round-the-clock promotion of
the preview in the form of ticket giveaway contests.
ilJoM
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tileaiicn
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A
Crew of Carrier Vies
For Honor of Escort
To 'Flat Top' Star
Local thcutre manuKurs working under the
direction of John C. FUnn, director of advcrtLslng
and publicity for Allied Artists, put on
a concentrated campaign to herald the threetheatre
opening of "Plat Top" at the Fox,
State and Loma theatres In San Dlcgo, Calif.
The world premiere of "Flat Top" took place
•board the aircraft carrier USS Princeton In
San Diego bay.
The three theatres and the San Diego
Union co-sponsored a contest for the best
written 25-word statement on "Why I like to
serve on a flat top." The winner was accorded
the honor of escorting Rita Moreno, featured
In the film, to the premiere and the full day's
events which Included a luncheon, cocktail
party and buffet supper. The Union ran an
eight-column photo spread on the adventures
of the couple during the day's activities.
Upon their arrival in San Diego, FUnn and
Miss Moreno were welcomed by Mayor John
D. Butler. They appeared on several radio
and television programs.
Fifty thousand special heralds distributed
with employe pay checks by defense plants
In the area gave the picture a strong advance
boost. One thousand strategically placed
placards urging navy recruitment and tleing
In with the premiere were posted throughout
the city. Two hundred waste receptacles in
the downtown area were posted with placard.s.
For street ballyhoo, a 45-foot miniature
model of an aircraft carrier mounted on a
truck appeared at prominent locations in the
city with navy recruiting crews aboard and
large signs announcing the picture opening.
High school papers publicized the premiere
and announcements were made over the public
address system during interscholastic
football games.
A feature at nearby Caliente race track was
a flat top handicap which was publicized
through loudspeaker announcements and
garnered additional publicity in the sports
sections of the local papers.
The managers who participated are John
Foster, State; Emil Pranke, Fox; Stanley
Hayden, Loma. To coordinate the exhibitordistributor
campaign, Ernest Strum, Fox West
Coast district manager, headquartered in San
Diego.
HH Hi HiH ^1 HV'Ife
rol'Ttjb*'i

. . with
Public Buildings Are
Good Locations for
'Snows' Banners
Two fleets of buses, one used to transport
school children and one which serves the
public, were bannered with ten-foot signs
urging people to see "The Snows of Kilimanjaro"
at the Poll Theatre in New Haven. The
With theatre men of distinction .
men who know film advertising
best, the outstanding choice is
tieup was made by Morris Rosenthal, manager
of the Poll, on the premise that the signs
would induce more people to ride the buses
en route to the theatre.
Window displays were arranged with florists,
gun stores, Auto-Lite dealers, women's
apparel shops, liquor stores, travel agencies
and book .shops. An outdoor sign was placed
on the Bond store building, the Eastern Airlines
building at the airport and the Greyhound
bus terminal.
The Ford used car agency placed bumper
strips on all cars facing the street. The Connecticut
news agency displayed banners on
five trucks, and a bowling alley strung banners
across the alleys announcing that a pass
for "The Snows of Kilimanjaro" would be
awarded to the high scorer.
Bookmarks were distributed by libraries and
bookstores, and doilies with full imprint were
supplied to restaurants. For street ballyhoo,
Rosenthal had a man in hunting outfit and
gun patrol the streets with signs.
WHEN you CARE
ENOUGH TO UNREEL
THE VERy BEST
... INSIST ON FILM COMMERCIALS
By ALEXANDER/
Alexander short-length movie-ads.
Yes, more than half of the nation's theatres earn regular added profits
by displaying Alexander ads a few minutes daily.
Accept no less . . . unreel the best:
dynamic movie-ads by Alexander!
More than 27,000 businesses rely on the Alexander Film Co. for
top quality film commercials that are packed with audience appeal.
You can be sure that your audiences will appreciate the added quality
and interest that are packed into Alexander ads .
full
information!
. . Write
today for
Film Player Is Hero
Of 'Chain' Opening in
N. Y. Neighborhood
A chance remark by a theatre patron overheard
by Mrs. George Reisner, wife of the
owner of the York Theatre, New York City,
resulted in an exciting neighborhood promotion
which, according to the exhibitor, packed
the house on Armistice day.
The patron's comment was simply, "I wonder
if this theatre ever showed my picture."
Inquiry disclosed that the speaker was Richard
Grayson, a neighborhood boy who .starred
in Columbia's "Chain of Cii-cumstances.
Reisner heard opportunity knocking. He immediately
posted a sign and photograph out
front, stressing the "local boy makes good"
angle and announcing that the picture w^ould
shortly be shown on the York screen.
Inquiries from theatre patrons began to
come in fast and furious. On Grayson's next
visit to the theatre, Reisner asked him if he
would attend the opening. The actor readily
agreed and Reisner implemented his advertising
with announcements that Grayson
would be on hand to autograph photos.
According to Reisner, the theatre had an
air of excitement, and patrons responded
warmly to Grayson, both in person and on
the .screen. In addition, he now has a readymade
audience for "Eight Iron Men," shortly
to be released, in which Grayson has a featured
role.
Kids Break Up Matinee;
Passes Square Things
Bert Bausell, manager of the Texas Theatre,
Raymondville, Tex., like many other
small-town exhibitors, has to be a diplomat
when it comes to dealing with the teenage
crowd while maintaining the goodwill of his
adult patrons.
At a recent showing of "The Miracle of
Fatima," patrons were jarred when, during
the climax of the picture as the sun plunged
toward the earth, a brass band struck up
loudly just outside the theatre. The confused
patrons stormed out and found 500
high school coeds staging a riproaring football
rally right in front of the boxoffice.
Bausell watched the unscheduled performance,
inwardly fuming at the kids. By the
time the audience returned to theii- scats, a
fine picture had been spoiled by the interlude.
Resignedly, Bausell gave out passes
so that the patrons could return to see the
final sequence of the film at the evening performance,
without interruption.
i
COLORADO SPRINGS, COLO.
Exclusive Canadian Distributor: Audio Pictures Ltd., Toronto 14, Ont
BRANCH OFFICES
NEW YORK
DETROIT
* * *
CHICAGO
DALLAS
* * *
SAN FRANCISCO
HOLLYWOOD
Apology for Delay
Under the heading of "Anything Can Happen
and It Certainly Did," Johnny Farr,
manager of the Odeon, North Sydney, N. B.,
issued this apology for the nonarrival of a
booked picture: "We did not receive our
picture, 'The Girl in 'White.' You see an
exhibitor was doing such a tremendous business
that he had to hold it over. But cheer
up. The Odeon Theatre will show Tlie Girl
in White' next Wednesday and Thur.sday.
For today, there is a swell picture called
"Anything Can Happen." We can assure you
that you will forget that you have to wait a
week for 'The Girl in White.' "
38 274 — BOXOFFICE Showmandiser
:
: Nov.
29, 1952

'
.-n
Loew Hospital Take
Via Cans $2,100
NKW YORK Thf IliM tUciilt-Wlcli- clu-tk
on collfctlon.s for the Will RoKers Mrmorlitl
ho-spllal by means of collocllon boxes on candy
stands shows a total of $2,100 has bci-n takoii
In and the boxes have averaRed $1.8S per
week per theatre In the New York area and
12.33 per week out of town. Tlie reports cover
varying' periods of time—from four to eight
weeks.
An analysis of the theatre-by-thealre returns
shows the size of the theatre, attendance,
type of patronage have little Influence.
In .some low-wage neighborhood houses the
collections have run ahead of what Is known
as "class" neighborhoods.
TJie collections have run from 88 cents per
week to as high as $6.42. The latter record
was set at Loew's Palace, Hartford. Second
was Loew's Aldlne, Wilmington, with $4.76
per week; Loew's Penn, Pittsburg. $4.75:
Loew's State, Houston. $4.35; Loew's Orpheum,
Boston, $4.19; Loew's Rochester, $3.95; Loew's
State, Norfolk. $3.62; Loew's Capitol, Wa-sh-
Ington, $3.77; Loew's Palace, Wa.shlngton,
$3.16; Loew's, Louisville, $3.05.
The New York leaders were Loew's Paradise,
Bronx, S5.88; National, Bronx, $5.83;
Loew's. White Plains. S4.44; Orpheum. 86th
St.. $4.26; Loew's State, Times Square. $3.16.
Several managers reported collections were
better when the cans were placed at the end
of the candy stand nearest the auditorium
so that patrons passed the box after buying
refreshments.
Circuit heads are being urged to instruct
their managers to get new cans from National
Screen, open and empty the old ones, and
make reports and remittances to home
offices if the collections have been in progress
60 days.
Walter Brecher to Lead
N. Y. Hospital Drive
NEW YORK—Walter Brecher has agreed
to serve as New York exchange area exhibitor
chairman for the Will Rogers Memorial
hospital Christmas Salute. A. Montague is
president and Sam Switow is national exhibitor
chairman.
I'riiii ip.il fiKiirpN at the iM-iirflt prrmirri-
iif "ll.in> ( hrislinn .\nclrnirn ' at
the Crltrrion riuMtrc. New York. Monday
cm. I,i-rt ti> rlKht: -''v
KAyc. 5Ur of "Haat Chrt-^tun A
thanked the audience for their ^^A^,,.•., . m
.stage cercmonle.s which preceded the nhow-
Ing. Montague also expressed hbi appreciation
to the benefit committee members, all
of whom gave their .services free of charge.
Samuel Ooldwyn. producer of "Hans Christian
Andersen"; Jeanmalre. starred with
Danny Kaye; Prank Loesser. who wrote the
music, and Moss Hart, who wrote the wrreenplay.
were among the celebrities who attended
the opening and were Interviewed by
Jinx Falkenburg and Tex McCrary as they
entered the lobby WPIX, which televUed
the event, utilized three cameras and a crew
of 20 for the coverage.
Others who attended the opening, which
attracted huge Broadway crowds of onlookers,
included Joey Walsh, featured In the
picture; Kitty Carlisle iMrs Moss Hart".
Rosalind Ru.ssell and Frederick BrLs.son. LUll
Palmer and Rex Harrison. Anne Jeffrys and
Robert Sterling. Floyd and Mrs. Odium.
Richard and Mrs. Rodgers. Marlene Dietrich.
Eva Galx>r. Lul.se Rainer. Dorothy Kilgallen
and Richard Kollmar. Mrs. Jack Warner.
Leland and Mrs. Hayward. Claire Booth Luce.
Ralph Meeker. Li.sa Ferraday. Monica Lewis.
Elizabeth Threatt. Nancy Carroll. Mrs. Darld
Sarnoff. Robert and Mrs. Sherwood. William
Randolph Heart jr.. Edward R. Marrow
and Linda Christian.
"Hans Christian Andersen" opened It.s regular
engagement at both the Criterion and
the Paris theatres Tiie^dav •3i'
L
NEW PIONEER INDl'CTEES—On the stage in the ballroom at the .Astor hotel are new members of the Motion Picture PfoneeT*
who came into this organization at the Jubilee Banquet honoring Nate Blumberg as Pioneer of the Year.
!.!S-1|
>^ll BOXOFFICE BO:
:
: November
29, 1952 N
39

RKO)..
Holdovers Predominate as B'way Is
Mild; 'Iron Mistress Starts Well
NEW YORK—With holdovers predominant
in the Broadway first runs the week before
Thanksgiving, business was mild at the majority
of houses until it picked up the day
after the holiday, when five new pictures
had opened. The single new Hollywood film,
"The Iron Mistress," had a good opening
week at the Paramount and "Leonardo da
Vinci," new art film at the Guild Tlieatre,
broke all previous records at the small
Rockefeller Center house.
Leading the holdovers, as they did in the
past few weeks, were "This Is Cinerama,"
which still has long boxoffice lines daily for
its eighth week of two-a-day performances at
the Broadway, and "The Promoter," which
had lines every evening during its fourth
week at the Fine Arts Theatre.
Also holding up well were "Limelight," in
its fifth week at the Astor on Broadway and
the Trans-Lux 60th Street, and "Breaking
the Sound Barrier," in its third week at the
Victoria. "O. Hem-y's Full House" also did
well in its sixth week at the Trans-Lux 52nd.
"Plymouth Adventure" at the Radio City
Music Hall and "Bloodhounds of Broadway"
at the Roxy had mild second weeks but
picked up after Thanksgiving day.
In addition to "Hans Christian Andersen,"
which opened at the Criterion and Paris
November 25, two Hollywood pictures, "Kansas
City Confidential" and "It Grows on
Trees," the British "Outpost in Malaya" and
the Italian-made "The Thief of Venice"
opened during the week.
(Average Is 100)
Astor Limelight (UA), 5th wk., continuous. ... 1 1 5
Baronet The Cabinet of Dr. Coligari (Classic);
The Lost Laugh (Classic), revivals, 7th wk... 95
Beekmon Under the Red Seo (RKO) 115
Broadway This Is Cinerama (Cinerama), reserved
sects, 8th wk 1 50
Capitol The Prisoner of Zenda (MGM), 3rd wk. .105
Criterion The Lusty Men IRKO), 5th wk 85
Fine Arts The Promoter (U-l), 4th wk 130
55th Street Life Begins Tomorrow (Mayer-
Kingsley) 100
Guild Leonard da Vinci (Picture) 1 25
AN OPEN LETTER TO ALL SHOWMEN .
Little Carnegie The Hour of 13 (MGM), 4th
wk 95
Loew's State The Steel Trop (20th-Fox), 2nd wk. 95
Mayfair The World in His Arms (U-l), 7th wk... 85
Normandie Angel Street (Commercial), 2nd wk.. 95
Palace Horizons West (U-l), plus vaudeville. ... 1 05
Paramount The Iron Mistress (WB), plus stage
show 110
Pans Young Wives' Tale (Stratford), 3rd wk... 90
Radio City Music Hall — Plymouth Adventure
(MGM), plus stoge show, 2nd wk 110
Rialto Ladies of the Chorus (Col), reissue .... 105
Rivoli The Snows of Kilimonioro (20th-Fox), 10th
wk 110
Roxy Bloodhounds of Broodwoy (20th-Fox), plus
stage show, 2nd wk 105
Sutton The Four Poster (Col), 6th wk 105
Trans-Lux 52nd Street O. Henry's Full House
(20th-Fox), 6th wk 115
Trans-Lux 60th Street Limelight (UA), reserved
seats, 5th wk \ ... 1 20
Victoria Breaking the Sound Barrier (UA), 3rd
wk 120
World Streets of Sorrow (Union) 100
"Snows' and "Mine' Are Leaders
In Philadelphia at 140
PHILADELPHIA — First run b u si n e s 5
dipped as the beginning of the Christmas
season lull made its effect felt on the business.
"Because You're Mine," in its sixth
week at the Arcadia, scored the best average
with a solid 140, but the best gross in the
larger houses was "The Snows of Kilimanjaro"
with 140 in its sixth week at the Midtown.
Aldine Park Row (UA) 40
Arcodia Becouse You're Mine (MGM), 6th wk...l40
Boyd The Steel Trap (20th-Fox), 2nd wk 60
Earie Voodoo Tiger (Col) 55
Fox Ivonhoe (MGM), 7th wk 80
Goldman Kansas City Confidential (UA) 115
Mostboum Springfield Rifle (WB), 2nd wk 75
Midtown The Snows of Kilimanjaro (20th-Fox),
6th wk 140
Randolph The Prisoner of Zenda (MGM), 2nd wk. 90
Stanley The Turning Point (Para), 2ncl wk 50
Stanton Hellgote (LP) 1 00
Trans-Lux The Happy Time (Col), 3rd wk 105
"Iron Mistress' Earns
Best Buffalo Rating
BUFFALO—The Center with "The Iron
Mistress" tacked up a 130 mark at the Century.
Close on its heels with 120 was "Mon-
. . !
REMEMBER THE GOOD OLD DAYS?
SAVINI
we started Astor on the big reissue road which
Back in early 1933,
resulted in a great success for us and our franchise distributors. As
a result, the reissue was born and other Independents followed suit
tabbing Astor, the "Father of the Reissue."
A great part of this success stemmed from the good old showmanship
days! . . . How many of you showmen remember the thrill it was to
plan a small exploitation campaign and be rewarded with above
normal business—and the cost of this campaign—practically nil compared
to the grosses. Believe me, we are not preaching, but bringing
back fond memories of days gone by that can very well be again.
Back in those days, copy like—"Back BY POPULAR REQUEST . . .
HUNDREDS OF PATRONS DEMANDED THE RETURN OF THIS
GREAT MOTTON PICTURE"—and backed by a little honest showmanship,
ALWAYS scored top results at your boxoffice! IT CAN
HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like
good stage plays, are worth repeating over and over again, especially when you can
snare a big reissue at a fair rental leaving a larger profit.
SANDY FILM EXCHANGE—1013 N. Jersey Ave., N.W.
Washington, D. C.
EQUITY— 1001 N. Jersey Ave., N. W.—Washington, D. C.
BELL—630 Ninth Ave., New York City
FAMOUS—630 Ninth Ave.—New York City
CAI'ITAL—309 N. 13th St.—Philadelphia
CROWN—170S Blvd. of Allies— Pittsburgh
UCALART—951 Western Ave.—Albany (also serving Buffalo)
Sincerely,
R. M. Savini, President
ASTOR PICTURES CORP.
130 West 46th St., N. Y. C.
tana Belle." "Blazing Forest," at the Paramount,
and "My Pal Gus" at the Buffalo
were very quiet, as was "It Grows on Trees"
at the Lafayette. "The Thief" continued to
hold up okay at the Cinema.
Buftolo My Pol Gus (MGM) 85
Center The Iron Mistress (WB) 130
Cinema The Thief lUA), 3rd wk 105
Century Montana Belle I 125
Lafayette It Grows on Trees (U-l) 80
Paramount The Blazing Forest (Para) 90 l|
Teck Pony Soldier (20th-Fox), 2nd wk 95
"Snows' Second Week Scores
150 at Pittsburgh Fulton
PITTSBURGH—"The Snows of Kilimanjaro"
continued its run in the Fulton following
a second successful week. The Penn
hit average with "Everything I Have Is
Yours" and it moved over to the Ritz.
Fulton The Snows of Kilimanjaro (20th-Fox),
2nd wk., increased prices 150
Penn Everything I Have Is Yours (MGM) 100
Stanley Operation Secret (WB) 75
Warner Hurricane Smith (Paro) 70
Joseph Kaufman Heads
Cinerama Theatre Dept.
HOLLYWOOD—Joseph Kaufman, veteran
producer and former circuit executive, has
been placed in charge of theatre operations
for Cinerama and has left for Chicago to line
up a showcase for the exhibition of the new
production-projection process in that city.
Kaufman's appointment was announced at
I
huddles here in which Dudley Roberts, Cinerama
president; Louis B. Mayer, board chairman,
and Merian C. Cooper, production chief,
participated. Under his own independent banner,
Kaufman recently produced "Sudden
]
-
Fear," starring Joan Crawford, for RKO Radio
release. He formerly was with the Balaban i
and Katz chain.
'Andersen' Eight-Week Run i
Authorized in Chicago
NEW YORK—Samuel Goldwyn's "Hans (
Christian Andersen" has been granted per- i
mission to run eight weeks in the Loop by
j
Judge Michael Igoe. James A. Mulvey, president
of Samuel Goldwyn Productions, was^
present at the hearings. The theatre and
opening date have not been decided.
Two Italian Films Booked
NEW YORK—Two Italian pictures have
been booked for first run showings in New
York during December. "The White Line."
starring Enzo Staiola and Gina LoUobrigida,
distributed by Lux Films, will open at the
Cinema Verdi December 5. "Two Cents Worth
of Hope," which won the 1952 prize at the
Cannes Film festival, will open at the World
Theatre December 15. Times Films is distributing.
Loew's Shows Lanza Film
NEW YORK—Loew's Theatres, in conjunction
with the motion picture department
of the International Federation of Catholic
Alumnae, held special showings of "Because
You're Mine" for the Sisters and others of
religious orders throughout the city Saturday
(29). Tlie Manhattan and Bronx showing
was held at Loew's 175th Street Theatre
and the Brooklyn showing was in the
auditorium of Our Lady of Perpetual Help'
fliurch.
in BOXOFFICE November 29, II.geavtii

amoiuicfc
. William
Keimeth
' President
s
BROADWAy
f^rorje (ilrou». Ill-Ill rcrnibrr 25
• 'jducer of 'My P»J
'^"" iblUrlie the film . .
I
t -(Man and 8Ulpw
' .in. whoM laicat for
*fe -I-he rvmtT Tkke* a WUe"
I Lady." both to be »•
nest year, alio are In Manhattan.
. . . Jerry
iloward DIri/ •tA a-
rector of 11/!
rkend
'
> >foup of iie» plcturw lO
Prancu M. WlnlkoB.
Unlttfd AriLsln director of advertldnc. left
Monday •24i by plane for a week's vacation
In Miami Hugh 0»en. Paramount eastern
and .southern dlvbion manager, left (or Char*
lotte to conduct .sales conferences
Plckman. Paramount vice-president In charve
of advertising, returned from the 25th aAnlversary
meeting of Variety Cluh;^ in Piii-sburgh.
Hans Hasa, producer of t ; ...' Red
Sea" RKO. went to Boston •- :.j'.e the
picture's o[>enlng there November 30 Lottie
Berl. his wile, who Ls also featured In the
picture, accompanied him . Helen Deutsch.
who wrote the .screenplay for 'Plymouth Adventure."
returned to the coast after two
weeks In the ea.st publicizing the picture . . .
Gabriel Pa.scal. producer of "Androcles and
the Lion" for RKO. U here for the January
opening at the Capitol Theatre.
Earnings by 20th-Fox
Are Higher This Year
NEW YORK — Twenueth Century-Pox
Wednesday i26i reported consolidated net
earnings for the 39 weeks ended September
27 of $3,845,946. equal to S1J9 a share, compared
with earnings the previous year of
$2,147,628. The 1952 earnings Include a special
credit of $1,077,755 from a special accounting
of foreign earnings. The report covered
earnings from subsidiaries. Including West
Coast Theatres and Roxy Theatre. Inc. Dividends
are payable December 24 to stockholders
of record December 9.
Defense Appeal to Honor
Rodgers, Hommerstein
NEW YORK KiLi-.-ir-l H>^.;-.r ^:.l; l> :.\r
Hammersteln II will be guests of honor
December 3 at a dinner In the Pierre hotel for
the benefit of the Joint Defense Appeal.
The
goal this year for New York Is $5,000,000 for
the use of the American Jewish Committee
and the Anti-Defamation League of B'nal
B'rith. Harry Brandt and Edmund Waterman,
national treasurer of the organization,
are co-chairman. Brandt was campaign
manager last year.
Robert Weitman Plans Telethon
NEW YORK— Robtrt M. Weitman. vicepresident
of United Paramount Theatres, has
been named executive producer and chairman
of the talent committee of the Celebrity
Parade for Cerebral Palsy telethon, which
will originate over WJZ-TV from 8 p. m.
December 6 to 2:30 p m. on the 7th. Talent
which would ordinarily cost at least $1,250,000
win volunteer their services, Weitman said.
,r BOxorncE November 29, 1952 41

. , Irwin
. . Walter
. . Charles
. . Walter
ALBANY
pabian's Grand will operate on a reservedseat
basis for the telecast of "Carmen" by
the Metropolitan Opera Co. December 11.
Manager Paul Wallen revealed that the 1,500-
seat, two-balcony theatre will have a price
range from S1.20 to $3.60 for the first closedcircuit
presentation of grand opera. The first
seven rows of the orchestra will be sold at
$2.50—because up-front seats are not the
most desirable for viewing on a screen—and
the balance at $3.60. The first balcony will
be split—$3.60 for the first eight rows and
$2.50 for the other six. The second balcony
is to be scaled at $1.50 and $1.20. Acoustics
in
the 40-year-old theatre are excellent.
Johnny Capano, operating the State, Troy,
reported that Sunday patronage for "Tembo,"
which he showed first run, was good. The
exhibitor, who doubles as assistant booker
for Universal in Albany, said he had not "so
far" been adversely affected by the dropping
of the nearby Lincoln from first to second
run. Scales of the two houses approximate.
The State's afternoon price, 35 cents, is a
nickel higher than the Lincoln's.
Cinerama opens "unlimited vistas" for motion
picture exhibition, said Gerry Atkin,
Warner Theatres exploiteer and Ritz manager,
after seeing the third dimensional
process at the Broadway in New York. "It
was one of the most exciting experiences I
had ever enjoyed," Atkin said. "I saw the
evening performance and I could have remained
14 hours longer. Its possibilities
seem to be unlimited, although there ai-e
many problems to be solved before Cinerama
becomes general. A sufficient backlog of
specially produced pictures is essential. Large
capital investment is another.
Charles A. Smakwitz, Warner zone manager,
flew to and from Pittsburgh to attend
the midwinter meeting of Variety Clubs
International. Smakwitz is a former chief
barker of Tent 9. Another former chief
barker of the local club present in Pittsburgh
was C. J. Latta, now managing director
of the Warner British theatres affiliate.
Joe Stowell, manager of Warners' Lincoln,
Troy, reported the death of his wife, the
former Irene Snyder, 41, at the family residence.
Mrs. Stowell recently had been a
patient at Albany hospital for a series of
X-rays and tests. Funeral services were held
Sunday in Utica. A son Seth Jonathan, her
father and two sisters survive in addition
to her husband. Mrs. Stowell, a graduate of
Syracuse university and a former school
teacher in Utica, had lived in Troy for the
last nine years.
"The Miracle of Fatima," which played for
two weeks at the downtown Strand, opened
Sunday at the uptown Madison. Price for
Get Vsur Special XMAS
Sleras On GREEN FILM
From Good Old Dependable
You Can Alwoyt Count On Ui
For Top Quality and Fast Service
the second run engagement was 75 cents. The
usual MadLson tap for adults is 50 cents . . .
Max Friedman, former buyer and booker for
Warner Theatres in the upstate zone and
now operator of two houses in Wellsville,
visited Albany recently. He stopped for a
brief chat with Manager Al LaFlamme while
driving by the Strand. Friedman is said
to be doing nicely in Wellsville . Lou
. .
Green, Warner sound engineer from New
Haven, checked local WB theatres ... A
brother of Mrs. Saul J. Ullman, wife of the
upstate general manager for Fabian, died in
New York . Ullman, son of the
Ullmans and Albany law school student, has
been assisting Dick Murphy at the Plaza,
Schenectady. Irwin managed the Mohawk
Drive-In last season.
Benton's Champlain, Plattsburg, launched
a .series of four "Curtain at 8" midweek presentations
of outstanding foreign pictures,
with "He Couldn't Say No." Admission is 74
cents . . . Harry Lamont had planned to close
the Sunset, Kingston, November 15, but later
advertising spotlighted a Friday-through-
Sunday schedule . Reade's Kingston,
Kingston, focused newspaper attention on
"Overseas Mail . . . Mail It Early" postcards.
Harold Strassman's Eagle, Albany, played
"Quo Vadis" at 40 cents in the evening . . .
John Capano collected 50 cents all day for
the MGM spectacle at the State in Troy. He
,
supplemented newspaper advertising with
window cards Reade's Broadway,
Kingston, is selling tickets for a stage presentation
of "The Mikado" December 10. The
theatre has played several road attractions
since September 1 .
.
Warners' Avon, Utica, advertised to "Watch
for Big pre-Christmas Special Shows, to Be
Announced Soon. Hundreds of Valuable
Prizes Free" Gordon's Olympic,
Utica, charged 75 cents in the afternoon, $1
downstairs and 90 cents balcony at night, and
35 cents for children, during the engagement
of "The Snows of Kilimanjaro." Shorts
rounding out the bill were Jimmy Dorsey in
"Catalina Interlude" and Jack Benny and
Bob Hope in "Memorial to Al Jolson" . .
.
Special advance copy heralded "Plymouth Adventure"
for a world premiere at Fabian's
Palace November 26.
Ed Wall, Paramount director of advertising
and publicity upstate, and Mrs. Wall
were among those attending a high mass
marking the 75th anniversary of Sacred
Heart church.
Mayor Erastus Corning praised Malcolm
Atterbury and Ellen Hardies (Mrs. Atterbury)
for "providing in the last five years wonderful
public service," during a curtain speech
at the opening performance of "Affairs of
State" at the Colonial Playhouse. The mayor
said he spoke "for thou-sands of people in
Albany and surrounding communities" in
saying "we are very grateful." Tlie balcony of
the former Colonial is clo.sed except on Saturdays
under the new management. Atterbury
has made lobby changes, including the
installation of the former Playhou.se boxoffice
in the old concession stand space. He also
has modernized the downstairs dressing
rooms, which are in a sei»arate though contiguous
building.
Reade NJ Spots to Play
4 December Stage Shows
NEW YORK—The Walter Reade theatres
in New Jersey will present four musical stage
attractions for single performances during
the period from December 4 to December
19. The Trapp Family Singers, a choral
group, will appear at the Carlton Theatre,
Red Bank, December 4; the Majestic, Perth
Amboy, the 19th, and at the St. James,
Asbury Park, the 18th.
The Jaroff Don Cossack Male Chorus and
Dancers has been booked for the Paramount,
Long Branch, December 9, and the Community,
Morristown, 10. The American
Savoyards will present Gilbert and Sullivan's
"The Mikado" at the Oxford, Plainfield,
December 9, as well as at the Broadway,
Kingston, N. Y., 10.
Also booked is a Gershwin festival for several
Reade New Jersey theatres in February.
Negotiations are continuing to bring "Don
Juan in Hell," an Evening with Charles
Laughton and the Saddler's Wells ballet to
New Jersey theatres in the forthcoming season.
The full-screen telecast of the Metropolitan
Opera Co. production of "Carmen," starring
Rise Stevens, will be shown at the St.
James, Asbury Park, December 11, the only
theatre in North Jersey to show this telecast.
Albany Tent 9 Elects
Jules Perlmutter
ALBANY—Jules Perlmutter, independent
exhibitor and theatre booking service president,
was elected chief barker of Tent 9 at
a meeting in the Variety Club quarters Monday.
Perlmutter operates the Grand and
Strand in Watervliet; the Lake Theatre and
the Fort George and Lake George drive-ins,
Lake George, and the Richmondville Drive-In,
Cobleskill. He also heads a booking organization
which maintains offices in the Paramount
exchange building.
Leo Greenfield. U-I manager, was elected
first assistant chief barker, while Alan V.
Iselin of the Auto-Vision was named second
assistant. George H. Schenck, Tristate Automatic
Candy Corp. manager, continues as
property master, and Aaron Winig, younger
brother of the present chief barker, Nate
Winig, was named doughguy.
The new officers will take over December 1.
Arnold Picker of UA Leaves
For Asian, Pacific Areas
NEW YORK—Ar-nold M. Picker, United
Artists vice-president in charge of foreign
distribution, left by air Tlrur.sday (27> for a
tour of New Zealand, Australia. Indonesia,
Singapore and the Philippines. It will be his
first visit to the southeastern Asia and Pacific
areas. He expected to return about December
22.
To Meet on Jewish Drive
NEW YORK—Emanuel Frisch of Randforce
Amusement Co. has called a meeting of industry
leaders at the Astor hotel December 3
to prepare plans for the 1952-53 campaign of
the amusement division of the Federation of
Jewish Philantliropies. Frisch. who was
chairman of last year's federation drive, will
select the leaders for the current campaign in
behalf of the organization's 116 hospitals and
institutions.
42 BOXOFFICE November 29. 1952

,
I
Li.
'
. . "With
•ay
hows
insicaicj.,
ices
ju^
imeii," a
unit!
U, the 51
01 this lit
:ts
J
ttract [;=
I
oftalhl
)rge fe:
.villeDnif-^
in tie h-
I, wseltw.
thileif
nsmeii .*-.]
Tristatel-'
fin?, J»-'|
eiDeceitEl
Areas
Picto,
TO of
;.
liiu,;-
t--i
ft>--l
isiaaniif'';.
%*''
Drive
3(4,
«
.
J
Paramount at Buffalo
Loses $3,000 to Bandit
BUKKALO Till' riiiimioiiliL ThriiUi' iii.ui-
•gcr. Edward Miller ; his asslsUml. WlUlum
D. Edler. and an u.sher, Raymond F. Ku.schi'l.
were held up by ii
towel-mn.sked bandit
late Sunday night and
robbed o( an estimated
$3,000. Some 2.000 patron.s
were In the Paramount
when the bandit
.struck at 10:50 p. m.
They were unaware
anything was wrong.
Ku.schel wa-s standing
at the top of the middle
balcony aisle ramp
watching "The Blazing
Fore.sl" when a hand
was placed acro.ss his face and a pistol
Jammed into his back. The man muttered,
"Keep quiet, don't make any noise and take
me to the manager's office."
On reaching the office on the mezzanine.
the armed man took a position be.side the
door facing the nearby stairway and hallway
and ordered Kuschel to "knock on the door
and tell the manager you found a purse."
The usher knocked and the door was opened
by Edler. Kuschel was pushed inside the office
and the bandit followed. Manager Miller
was seated at a desk typing a bank statement
to deposit the day's receipts. All three
Paramount Theatre employes were ordered
into a corner near the office safe. The safe
was open. The robber yanked a canvas bag
from a pocket and ordered Edler to fill it with
bills from the safe.
Ordering all three to remain as they were,
the masked man cut wires to two phones in
Miller's office, then left.
MGM Living Theatre Film
To Resume NY Shooting
NEW YORK—Shooting on Lester Cowan's
production of "Main Street to Broadway,"
the Council of the Living Theatre's film which
MGM will distribute, will be resumed in the
east December 1, following completion of
HoUywood scenes. Helen Hayes, who is starring
on Broadway in "Mrs. McThing," will
make the introductory portion of the picture;
Mary Martin will arrive from London for her
scenes in a sequence with Richard Rodgers
and O.scar Hammerstein II. and Faye Emerson
and John Van Druten will also complete
sequences in New York.
Rex Harrison. Lilli Palmer, Tallulah Bankhead.
Gertrude Berg. Agnes Moorehead and
Cornel Wilde have already completed their
scenes in Hollywood with Tom Morton and
Mary Murphy, newcomers who will play the
romantic leads. Madge Kennedy. Clinton
Sundberg, Florence Bates and Carl Benton
Raid also play roles in the story.
cil
Katharine Cornell, chairman of the Coun-
of the Living Theatre, has received a second
check for S25.000 from Nicholas M.
Schenck, president of MGM, as a further
payment on "Main Street to Broadway." This
money, and part of the profits accruing from
the film, will be used to increase subscription
memberships in road show cities throughout
the country and to further interest in the
legitimate theatre.
BUFFALO
TliP lil( downtown Mmv. I;iiiii< lii In : i.v
to (Mrtlclpatr ii. .r:r
! :
bi nomc BMurancr that large lnvc»tn>rat« In
equipment and IrutalUUon wUl be profitable
In the long run, and that good pracranu
will br available "
Tbr full-paxr color photo of famed Lafayette
Square In the Courier -ExpreM roto aectlon
recently wm enpri-lally appreciated by
Coastantlne J Baxll. president of the Baall
Theatres, who ordered extra copies to show
friends In Greece how a modem metropolitan
city in the United States maintain.* area* of
beauty In the midst of bu-slnen xecUooa. One
of the moAt prominent buildings In the phoCo
was Ba&U's Lafayette, flag ship of the Baatl
circuit . . . William P. Roaenow. Skyway
Drive-In Theatres executive. Is feeling rery
good the.se day.s becau.se the big food show
staged recently In the Armory and sponsored
by the Junior Chamt>er of Commerce was such
a huge success. Bill launched the project and
was responsible for Its going over in a terrific
manner.
Eddie Mead, Shea circuit ad-pub chief, got
a swell ad from the Edwards department
store in a tleup he made with the e.stablLshment
on the Dawn Addams-"Pl>Tnouth Adventure"-
Westlnghouse sewing machine proposition.
A photo of Dawn using one of the
machines was used In the ad which, of course,
announced the opening of the picture at
Shea's Buffalo. The store also used a window
display on the tieup.
Cinerama to Aid Blind
NEW YORK—The •This l.s Cinerama receipts
for the night of December 3 at the
Broadway Theatre will be turned over to
women active In the work of the Catholic
Center for the BUnd. A large committee of
officers and members of the group sponsoring
the center are on committees pushing
the sale of tickets.
BREAKING B.O. RECORDS
if All New! In Gorgeoui Color! -^
iHOOdlB
TROTH
BOXOFFICE :: November 29, 1952 43

and
. . Paramount
. . The
. . Homer
. .
. . About
I PjC
f V *
MAP •THIEF' PLAYDATES—Leading exhibitors in the Philadelphia, Pittsburgh
and Washington areas meet in Philadelphia to plan strategy for playdates on "The
Thief of Venice," 20th Century-Fox December release. Left to right, they are: Hal
Marshall, 20th-Fox field representative; Ted Vanett, publicity director, Goldman
Theatres; George Beattie, head buyer, Goldman Theatres; Sam Diamond, 20th-Fox
Philadelphia branch manager; Harry Waxman, Atlantic City operators of the Hollywood,
Shore and Astor theatres; Elmer Hirth, head booker, Goldman Theatres; Alan
Struelson, salesman, Philadelphia; Joe EUaker, Goldman Theatres, and Herman
Hirschhorn, 20th-Fox Philadelphia sales manager.
PHILADELPHIA
B llied Independent Theatre Owners of Eastern
Pennsylvania held a general membership
meeting on Tuesday (25). The meeting
was presided over by Sidney Samuelson and
Edward Gregory acted as secretary. Matters
discussed included a report on the status of
the city amusement tax repeal campaign; a
report on the Philadelphia mercantile tax
proposal and its effect on the success of the
city admission tax repeal; discussion of the
Ascap license fee, and a review of each company's
sales policies and picture performances.
Those attending the meeting decided that an
appeal should be made to the proper authorities
to prevent advanced admission prices by
any device. The Philadelphia Evening Bulletin
and the Daily News have taken editorial
positions in favor of the drive for repeal of
the city amusement tax.
Jim Flynn, Repubhc booker, was on sick
leave . . . Harry Brillman, Screen Guild office
manager, was enthused over new product his
firm is releasing. These include "The Tall
'
Texan George Raft in "I'll Get You."
Norman Weitman, city sales manager for
U-I. was on vacation . father of Joe
Leon, U-I manager, died . . . Charles Goldfine,
exhibitor, returned from a business trip
to Florida . Decorating Co. is
redecorating the Budd Theatre in Lykens,
^
George Reister, Vuckley circuit,
Pa. . . .
Shamokin, Pa., was seen on Vine street making
the rounds.
Jack Harris is handling the distribution of
pictures by himself. Located at 1333 Vine St.,
his first offering is a combination deal of
"Hurly Burly" and "Wicked City" . . . Plans
are under way to form a Boy Scout troop as
an auxiliary to Variety Tent 13's Camp for
Handicapped Children . A. Lord,
theatre manager for 40 years, died at the age
of 72. He had been manager of the Media
Theatre, Media, for the last four years.
Rod Cameron, screen actor, flew in from
Hollywood to make the presentation of the
City of Hope Torch award to Arthur Rosenberg,
vice-president of Food Fair Stores . . .
The Elkton Drive-In, Elkton, Md., will remain
open on Friday, Saturday and Sunday
throughout the winter. Easton will now be
able to have Sunday shows since the county
approved such exhibitions in a referendum.
. .
Dr, Roy Korson, son of Columbia Sales
Manager Dave Korson, was called back to
active service in the army . Motion Picture
A.ssociates has elected officers for the new
term. They are John Turner, president; Lou
Formato, vice-president; Dave Titelman,
treasurer, and Joseph Farrow, secretary. The
board of directors is composed of George
Beattie, Meyer Adelman, Jack Greenberg,
David Supowitz, Joseph Engel and Norman
Silverman. Al Cohen is solicitor. Ex officio
directors are Herb Gillis and Jack Engel .
Bill Doyle, Republican salesman, was tutoring
Dick Lavenstein, in from the home office.
John Eckert, custodian of Stanley-Warner's
mail room, left for the military forces . . . For
the first time in the theatre's history a legitimate
production will be shown at the Earle,
starting December 8. Produced by Barney
Sackett, the show, "Death of a Salesman,"
will have its entire proceeds go to the USD.
Presented by an armed forces cast, seats will
be .sold through recognized ticket agencies
and at a special boxoffice in the Earle.
WASHINGTON
'Pent 11 members at the midwinter Variety
Club meeting in Pittsburgh included Morton
Gerber, J. E. Fontaine, Nathan D. Golden
and Wade Pearson . 450 Variety
Club members and their guests attended the
17th annual dinner dance at the Statler hotel
November 22. Perry Como, radio and TV
singer, was given a plaque as the tent's "Personality
of the Year" in the show business
for 1952. The presentation was made by P.
Joseph Donohue, District commissioner.
Happy birthday to barkers A. Julian Brylawski,
December 1; Jack Minovich, 2; Dr. D
M. Yap, 5; PhiUp Filderman, 7, and Wiliiam
Hoyle, Elmore Heins, 8 ... A. Julian Brylaw-I
ski, president of the MPTO of the District o).
Columbia and real estate head of the loca:
Warner Theatres office, will be given a combination
birthday and anniversary dinner al
the Shoreham hotel December 1. He will celebrate
his 70th birthday and 30 years in the
motion picture industry.
Don King said construction will start nexi
week on a new drive-in on Branch avenut
southeast, ten minutes from the District line
furnish the latest
The Elmer Brient Co. will
RCA equipment, including facilities for largescreen
television.
George Miller, manager of the Republic
Theatre; Jake Flax, manager at Republic
Mrs. Mildred MacDonald, RKO assistani
cashier; Mrs. Jack Fruchtman, Doris Waseka^
George Crouch and Harry Coonin won prl
in the Variety Club ticket selling campaign.
Warner Theatres closed
the Ridge Theatn
at Clifton Forge, Va. . . . Dorothy Ricks, Claris
Davis' secretary at District Theatres, was oi
Irving Martin, Loew's Columbia
jury duty . . .
pinch-hit at the State in Norfolk . . . Mary^
lin Rubinstein, Gus Lynch's secretary, wi
Al Landgral
married to Jack Loesberg . . .
Republic, reports his daughter Janet gavi
birth to a baby daughter named Kathryne Lei
Grimshaw ... At Allied Artists, Juditt
Glickman was married to Pvt. Joseph Cohen
in New York.
. . .
. . . Distric
Francis Leland has joined the Ben LuSj
Theatre Supply Co. Mrs. Nixon, bookkeeper
was still off nursing a broken wrist ... Pa!
Dell gave a surprise birthday party for he:
fiance Saturday night Booker Bibb;
Gunsberg was visited by her parents fron
Jersey City over the weekend
Manager Glenn Norris and his family span'
Thanksgiving with their parents in States
ville, N. C.
Filmrow visitors included Ben Somma'
Highland Springs; D. J. Covington, Ashland
Tom Halligan, Williamsburg, and Will Zell
Annapolis.
MOM salesman Sidney Eckman and hi
bride Adeline are now at home at 8003 Newel
Court in Silver Springs. Mrs. Eckman is thi
daughter of Mr.s. Morris Ansher of New York
V-Q»
'-:aec'
CONTINENTAL CARBONS. INC.
1321 Vine St. Philadelphia, Pa.
Telephone: Lombard 3-6848
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
44
BOXOFFICE November 29, II
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PHILADELPHIA—
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Bradford, Pa., Chain Enacts
New Rules for Noisy Kids
BKAUKOliU. PA, Uipiun.. UradloiU The-
atre management had lost control of It-
Juvenile audience, but Is endeavoring to reestabll.sh
a theatre were films may be enjoyed
by patrons. The management pasted this
notice at the Bradford, McKean and Shea's
theatres:
•We have tried to treat aU the kids fair
and square. But the unnecessary noUo and
disturbances have caused us to establish
until further notice the following rules:
"No child under 16 years of age will be
to any theatre unless accompanied
by his parents after 5 p. m. Anyone causing
.1 disturbance will be evicted and refused
ilyos:
nil star
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1ie8tRS,nit
«w'sCo!h
[folk...t-i
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..AlUii£|
iter to: ]
t. Josept
idmlsslon to the theatres. All we ask Is
your cooperation In helping to keep the thea-
quiet for those who want to enjoy the
movies."
Norman Shigon Admitted
To Low Practice in Pa.
Norman Shigon, Phllacorrespondent
for BOXOmCE. ha.s
passed his bar examinations and has been admitted
to practice before the supreme court of
Pennsylvania and the courts in Philadelphia
county.
Shigon. who has been a correspondent for
BOXOFFICE for several years, has shown an
ivid Interest in the business and has made
iimerous friends in all phases of the business.
A graduate of Temple law school, he
matriculated at Temple university in his
days.
L Roy Smith, 62, Dies
HUNTINGTON, W. VA.— L. Roy Smith, 62,
veteran theatre owner, died November 21. He
had left home to drive to his office that
morning, but his wife noted that the family
car was not out of the garage. Investigating,
she found him dying of a heart affliction.
was president of the P»alace Amuse-
Co., operator of the Palace.
N. W. Fredericks
itheBffl
ion, yi!t''
nwnst
y party
piMS
ir
.J.
Dii...C-i
^' rents in
jj
charitable and nonprofit organizations will
I
inot be charged the new $2 inspection fee pro-
:e3:»-
LOCK HAVEN, PA.—N. W. Fredericks, exhibitor,
died a week ago. He was identified
with the Garden Theatre here.
Capacify-Posting Law Proposed
PITTSBURGH—City council passed an
amendment to the building code which requires
all places of public assemblage to put
up cards showing capacity of the auditorium
!
or room. The new law applies to all places
:> i where 75 or more persons assemble. Religious,
posed under the law.
I
Erie Hillcresf Shuttered
ERIE, PA—The Hillcrest Theatre, operated
for many years by Leo Guerrein, closed its
doors November 28. Theatre auditorium will
be remodeled into an automobile show room.
Complete Sound end Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson, Mgr.
402 Miltlnberger St., GRlnt 1-4281. Pittsburoh. Pa
MOTIOGRAPH — MIRROPHONIC
.\T .SK.XSON'.'s KM)— .A group of ilrin-in o|wr,«lor% o( wr^lrrn Prnrv»?lT»nl»
recently held a s»-.iM>n's-cnd mrrtinK in Plttsliurjh. In Ihr abotr phr>to. Irft to
rJKlit Istanclinxl: Cl.vdr rirrlrillo. ( harlrs rittrngrr, Josrph Vako^. I.oul< (. liannx,
Thoma.s W . Cowrll; (seated i Jrd WilMin, Krank "Hud" Thonuu, Krn KIrtrhrr atui
Dick Sparks.
PITTSBURGH
. . Mr. and Mrs. Mike Manos were
The Penn at Conemaugh has reopened for
one change of program ... A third daughter
named Carol Lynn was born to the Fred
Serrao, manager of the Circle at New Kensington
.
preparing to depart for their winter home at
Miami. Mike had been 111 at his home in
Greensburg for several weeks . Jacobs,
Warner circuit official here, was in Harrisburg
last week with his parents, Mr. and Mrs.
Oscar Jacobs, who celebrated their 60th wedding
Louis Rothensteln,
anniversary . . . Cambridge Springs exhibitor, reports the
death of his mother-in-law at Clarion.
Mrs. Maurice Markley, wife of the pro-
. . .
prietor of the State at New Castle, has
Tommy
recuperated
after an operation
Cowell, E^rle outdoor exhibitor, departed for
Florida where he will pick up the automobile
of his father, Frank L. Cowell, who died
November 2 in Wildwood, Fla. . . . Mr. and
Mrs. M. N. Shapiro, city area exhibitors who
have been vacationing In Europe for several
months, are expected to return home
for the holiday season . . . George Eby,
Harris Amusement Co. controller for about
15 years, has resigned and will enter the
accounting business here next month.
. .
With the Gable hotel at Sharon now torn
down, property has been added to the Gable
Theatre and has been utilized In newly constructed
restrooms. John Muller, theatre
proprietor, also has modernized the Gable
with ne.w projection lamps and generators
Louis Perretta. Mahonlngtown exhibitor,
.
was on a hunting trip. Seems lie never
misses the season . . . Victoria Cooke and
Betty Jenkins of the MGM Inspection department
have moved up into the general office.
With his outdoor theatre near Butler
closed, Jim Gelbel l.-^ busy selling television
sets and various electric appliances. He repairs
such appliances, too. at his red brick
house near the Gelbel Drive-In screen . . .
Herman Stahl launched a new film season
at the Drake in Oil City with special advertising
an announcement of many coming
attractions. Stahl said "movies have steadily
improved in quality and have i. .^ :
peak of perfection that Ls gain:: ::•
.
of new theatregoers each week'
DiscuMed one evening recently at the State
In Beaver Falls were plans for organlzlnc •
nonprofit group of theatrical players in the
Beaver valley. Considerable interest was
shown in the proposed project, according to
Robert Hlgglns, State manager, and David
Crantz of the Pittsburgh Playhouse . Eddie
Morlarty, MGM salesman, reports the death
of his uncle, who had the Identical name . . .
Lou Hanna of Ftlmrow attended the opening
1 20 1 of the Cinema In Erie.
The MGM staff was saddened by two
deaths In one day when employe Antonette
Klaslk's mother died and Bemlce Dick's
The J. P. Harris
brother was stricken . . .
here will present the television production
of "Carmen" Decemljer II. This telecast on
a locked-in circuit may blaze the way (or
other big entertaltunents on theatre screen*.
Floyd Klingensinith, Columbia: Lawrence
R. Carettie, RKO. and Dale Edmonds. Paramount,
attended the recent Colosseum convention
In Atlanta ... In conjunction with
the exhibition of "Plymouth Adventure." the
Basle at Washington, Pa., staged a showing
of model boats from the Malone Photo and
hobby shop. Five prize winners received
model boat construction sets and guest theatre
tickets . Flood resigned office
duties at MGM to make her home at South
Bend with her husband Dave Flood, Notre
Dame halfback who suffered a fractured
collarbone during the Michigan State game.
Visual Education in Iran
The larKf.Nt visual education program in
Iran during the last year was carried on
by the United States emtwssy in Tehran.
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Von Broom Street
PITTSBURGH 19, PA.
Phone EXprc»» 1 0777
ifftifi Are Bfttir Than Eig - H>yt Ygur t^ni^mm if
BOXOFnCE :: November 29, 1952
45

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Snaper and Kirsch Like Cinerama,
But What's It All Total Up To?
NEW YORK—"Any of you fellows want to
hear about Cinerama?" inquired Wilbur
Snaper, president of National Allied, at the
Wednesday afternoon session of the Chicago
convention.
"Sure! Sure! Let's have it," came the responses
from various parts of the room.
Snaper resumed:
"Jack Kirsch and I succeeded in getting
tickets. It's remarkable. There's a projection
room over to the right, another in the center,
and one on the left—on the orchestra level
where they removed seats.
"Jack grabbed my arm. He kept saying.
'Wow! Gosh! It's remarkable!'
"He was right. Then we started figuring.
There's those three projection machines and
projectionists, that's about, well, let's say
$15,000. There's those missing seats. There's
that big triple-width screen with the sides
made out of strips. There's those six or eight
loud speakers. What's it all come to? I don't
know. Less than a million, I hope.
"It's really great, though. Jack and I both
liked it."
Broadway Hit Producers
Sue 20th-Fox on Title
NEW YORK—The producers of the Broadway
musical hit, "Guys and Dolls," Cy Feuer
and Ernest Martin, have started a suit against
20th Century-Fox seeking an "injunction and
damages" based on "unauthorized and
illegal" use of the stage show's title in advertising
the Damon Runyon film. "Bloodhounds
of Broadway."
"Guys and Dolls," based on a Damon
Runyon story, celebrated its second year on
Broadway November 26. "Bloodhounds of
Broadway," a November release, is in its third
week at the Roxy Theatre. Feuer and Martin
assert that the advertising of the picture
makes references to "the screen's big Broadway
musical" and also refers to Damon Runyon's
"Guys and Dolls."
Charles Einfeld, director of advertising and
publicity for 20th-Fox, said that the legal department
had received a summons by mail
November 24. The bill of complaint is answerable
in 20 days from that date.
Sarnoff to Stay as Head
Of Manpower Commission
NEW YORK—President-elect Eisenhower
and David Sarnoff, chairman of the board of
Radio Corp. of America, have reached an
agreement whereby Sarnoff will continue as
chairman of the Citizens Advisory Commission
of Manpower Utilization in the Armed
Forces.
Sarnoff was named as chairman of the
commission about six weeks ago by Defense
Secretary Robert A. Lovett.
DuMont Division Moves
NEW YORK—The international division of
Allen B. DuMont Laboratories has moved
from Clifton, N. J., to larger headquarters in
suite 8201 of the Empire State building here.
Ernest A. Marx is division director. The telet/hone
number is MUrray Hill 8-2600. The
f.ablt; address, Albeedu, remains the same.
46
Raibourn Promises News
About Color TV Tube
NEW YORK—Paul Raibourn, president of
Paramount Television, returned early in the
week from a flying visit to the coast with
the prediction that there will be an important
announcement soon about the company's tricolor
Lawrence-Chromatic television tube
which will enable home sets to receive color
television. He said it would be "big news."
but declined to comment further. Plans have
been under way to demonstrate the tube in
key cities.
Raibourn was enthusiastic about the effect
of Cinerama upon the thinking of members
of the industry in all segments. He said its
appeal has "waked up" studio heads and
exhibitors by stimulating new thought along
technical and promotion lines, in contrast
to an earlier attitude that little was new
under the sun.
Asked if plans were under way for Paramount
to form a subsidiary for the production
of films for television, Raibourn said it was
no secret the company had studied the idea
for some time, but that there was nothing
new to report. While on the coast. Raibourn
met with Y. Frank F'reeman studio executive.
and with Klaus Landsberg, vice-president
and general manager of station KTLA.
NY Laboratory Workers
To Get Wage Increase
NEW YORK—The lATSE Motion Picture
Home Office Employes Local H-63 has
reached an agreement with Pathe Laboratories
and DeLuxe Laboratories for a new
wage contract for office workers calling for a
pay increase of approximately 10 per cent.
The agreement also calls for additional severance
pay.
Local H-63 has also been selected as bargaining
agent by employes of Columbia exchange
in a National Labor Relations Board
election. Local H-63 also petitioned NLRB
for an election at the National Screen Service
exchange, which will be held December 10.
In the TV field. Screen Actors Guild has
called a strike against producers of filmed
TV commercials for December 1, following a
unanimous vote of membership in New York
and Los Angeles. All SAG members have
been instructed not to accept employment in
television film commercials after midnight,
November 30.
Six Pace Press Veterans
Honored by Co-Workers
NEW YORK—Six veteran workers at
Pace
Press, large theatrical and commercial printers,
were honored November 26 for their 170
years of combined service. Albert R. Hamerslag.
president, and 200 fellow workers joined
in the tribute. The veterans of more than
25 years service: Steve Clark, feeder, 31
years; Paul Chipparone, assistant foreman,
31 years; Jack Hughes, pressman and night
foreman, 25; Al Weisholz, feeder, 26; Milton
Herman, sales manager, 27, and Dominic
Legrecca, pressman, 30.
Snyder Admits Step
To Speed U Tax Case
WASHINGTON—Rep. Carl T. Curtis (R.,
Nebr.) asked that on Friday (21) Treasury
Secretary John W. Snyder be asked to testify
before the House Ways and Means Committee
investigating the Bureau of Internal
Revenue about his interest in the Universal
tax case.
Curtis pointed out that John Horton became
Washington representative for Universal
in February 1950, shortly after he
married the daughter of Secretary Snyder.
He said that a log of phone calls to and
from the office of now-resigned BIT general
counsel Charles Oliphant shows "considerable
many other cases, and that his only
interest on the part of the secretary of the
treasury in the Universal Pictures case."
The case involves a i
$20,000,000 excess
profits tax claim filed by Universal.
Snyder said that he showed the same interest
in
consideration was to speed settlement. He
denied making recommendations in the Universal
case. "I have always pressed and shall
continue to press for settlement of all types
of tax cases as expeditiously as possible, consistent
with the interest of the government,"
he said.
Telephone Co. Division
Moving Out of New York
NEW YORK—The long lines department
of American Telephone & Telegraph Co. will
move its headquarters for the eastern area
from here to White Plains early in 1954. Carl
i
E. Wideberg, eastern area general manager.
said a construction contract will be awarded
soon and ground breaking start December 10
at company-owned property at 400 Hamil- :
ton Ave.
The White Plains building will be six storie?
with a gross floor area of about 140.000 squait
feet, tenanted by about 540 administrative
employes and 100 operating and maintenance
workers. Construction will begin immediately
on a 200-foot temporary tower to test transmission
of microwave signals between White
Plains and other points on the company's
radio-relay networks. Present plans do not
call for routing television programs through
White Plains.
i
California Hospital Award
Goes to Eric Johnston
HOLLYWOOD— Despite the absence of the;
guest of honor, the City of Hope held its,
annual award dinner Sunday (23 » at the
Hotel Statler here to present its yearly award
for humanitarian and charitable activity to
Ei-ic Johnston, president of the Motion Picture
Ass'n of America. Johnston, currently in
South America, could not be present for the
event. The City of Hope is a hospital and
research center in Duarte, Calif.
To Produce TV Programs
NEW YORK— Novel Films has been I'oimeci
by J. Milton Salzburg for producing integrated
film programs for television. Salzburp
will be president, Frank Soulc. vice-president,
and Jack H. Rosner, treasurer. The first series
will be a group of 13 stories from the greai
classics of literature for early 1953 release.
BOXOFFICE November 29, 1961
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NEWS AND VIEWS OF THE PRODUCTION CKNTKR.
{Hollywood Office—Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager)
«ri|
Imt.
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HDD! «i-
Three-Dimension Film
Given Dual Premiere
HOLLYWOOD— It was a three-dimensional
first night when writer, producer and director
Arcli Oboler's "Bwana Devil." first feature
to be filmed in M. L. Gunzburg's Natural
Vision three-dimensional process, was given
dual world premieres Wednesday (26i at the
Hollywood and Downtown Paramount theatres.
Mayor Fletcher Bowron proclaimed the
occasion the beginning of "Three Dimension
week," while coverage of the event was supplied
via station KLAC-TV and the radio
outlet, KFWB.
A.mong first-nighters, in addition to Oboler
and the film's stars, Robert Stack and Barbara
Britton, were such circuit executives as
Raymond Willie of the Interstate chain, Dallas;
Holland Smith. New Orleans, and Earl
Long, Paramount's city manager in San Francisco,
who were guests of Jerry Zigmond, west
coast division chief of United Paramount.
Paramount's "Road to Bali," starring Bing
Crosby. Bob Hope and Dorothy Lamour, ha.s
been set to open Christmas day in seven
local theatres—the Orpheum, downtown; the
Paramount Hollywood; the Picwood. Manchester.
Gage Drive-In, El Monte Drive-In
and Van Nuys Drive-In. Also scheduled for
a Christmas day debut is "Come Back. Little
Sheba," the Hal Wallis production being released
by Paramount, which will open at the
Pine Arts in Beverly Hills, while Wallis' "The
Stooge," starring Dean Martin and Jerry
Lewis, will have special New Year's Eve engagements
in several local theatres.
« • •
Samuel Goldwyn's "Hans Christian Andersen,"
starring Danny Kaye and being distributed
by RKO, was given its benefit premiere
Monday i24) at the Criterion in New-
York, with proceeds from the opening going
to the Will Rogers Memorial hospital.
• • •
Allied Artists' "Hiawatha." a Walter Mirisch
in Cinecolor, will be given its
eastern premiere December 24 at the Bijou
Theatre in New- York. Yv'ette Dugay. femme
lead in the film, will appear at the opening.
To 'Fort Courageous'
HOLLYWOOD—With camera work slated
to begin next month. Joseph Ermolieff's Atlantic
Productions inked Yvonne DeCarlo and
Carlos Thompson. South American actor, for
the starring roles in "Fort Courageous," a
historical western, which United Artists will
release. The script is by Theodore St. John
from an original by Frederick Stephani.
Gross-Krasne Video Unit
Into California Studios
IKJI LVWUUU Ii;.li(.i-_ii.>: the major .stature
being attained by the telcvl.slon medium.
Gross-Krasne, Inc., video organization headed
by Jack Gross and Philip N. Krasne, have
taken over opcratloiLs and control of the
California studios, heretofore a theatrical
film plant which had been part of the
estate of the late Harry Sherman. Gross
and Krasne were given the nod for the
acquisition by Benno B. Brink, referee In
bankruptcy, upon submission of a plan to
pay off all claims against the studio tmd
the advancement of approximately S50.000
immediately to apply against the total purchase
price.
The Gro. s-Krasne unit producing Cisco
Kid and Big Town series of half-hour TV
films, will headquarter on the California lot
and make its facilities available to other
filmmakers on a rental basis.
Angeleno Airer Group
Faces Strike Threat
LOS ANGELES—Sanction to call a strike,
if necessary, against drive-in operators in this
area has been granted to projectionists Local
150 by the lATSE general executive board.
The local has been negotiating for several
months for the placement of two men In a
booth whenever an ozoner plays a film on a
fir. t run basis.
George Schaefer. the local's business manager,
has notified the drive-in managements
of the walkout sanction, but no strike date
has been set. The affected ozoners are
operated by Calpac. Pacific Drive-In Corp.,
Aladdin, Sero Enterprises. Edwards Theatres
and Bratcher Bros. Theatres.
Broderick Crawford
Presents TV 'Knockout'
HOLLYWOOD—Marking his video debut.
Broderick Crawford produces and stars In
"Knockout.
"
a half-hour subject which will be
included in the Four Star Playhouse lineup.
In work at RKO Pathe. the prizefight drama
is being directed by Blake Edwards.
• • •
Screen Gems. Columbia's TV sub.sldiary.
added another producer to Its roster with the
inking of Irving Starr, veteran filmmaker
formerly associated with RKO, Columbia and
other major studias. He will work with Producer-Director
Jules Bricken on Screen Gems'
series for the Ford Motor Co.
Uncertainly Remains
On RKO Owners
HOLL'i'W(J
pected to come.
Meantime Ernest L. Scanlon. .Uudlo manager
for nearly two years, resigned to Join
Cinerama Productions a.

:.
. . Jack
. . Local
: November
STUDIO PERSONNELITIES
Cleffers
VICTOR YOUNG
Perilous Voyage."
Locmouts
Republic
composing the score for
Republic
Borrowed from RKO, MALA POWERS will have the
femme lead in Producer-Director John H. Auer's
"City That Never Sleeps."
Meggers
Columbia
Handed a two-picture directorioi ticket was CUR-
TIS BERNHARDT, whose first assignment will be the
new Rite Hayworth topliner, "Miss Sadie Thompson."
VINCENT SHERMAN has been assigned to direct
"The Wood Hawk," historical western based on the
novel by Leo Kotcher.
Universal-International
The upcoming Barbara Stanwyck starrer, "Stopover,"
will be directed by DOUGLAS SIRK. Ross
Hunter will produce.
Options
Metro
Cast in Ihe new Lana Turner starrer, "Latin
Lovers," were RITA MORENO, JEAN HAGEN and
BEULAH BONDI. Joe Pasternak's Technicolor production
will be megged by Mervyn LeRoy.
ADOLPHE MENJOU drew a top character role in
the Red Skelton vehicle, "Blue Goddess," which Robert
Z. Leonard directs for Producer Edwin H. Knopf
JEAN SIMMONS replaces Debbie Reyraolds in
"Years Ago."
TONY PERKINS was handed a lead in "Young
Bess," the Sidney Franklin production starring Stewart
Granger, Jean Simmons and Charles Laughton,
^vhich George Sidney is megaing.
Replacing Corleton Carpenter, who was suspended
for turning down the part, EDDIE BRACKEN will
star,^ with Mickey Rooney in Producer Henry Berman's
"A Slight Case of Lorceny,"
Cast in "All the Brothers Were Valiant" was
KURT KASZNAR.
Paramount
ANNA MARIA ALBERGHETTI will be the headliner
in "Summer Song," o new property which
hos been added to Mel Epstein's schedule for production
next June. The Technicolor musical will
be- filmed on location in national porks in Utah
end Arizona.
Handed a new starring contract as a sinaer-
Qctress was ROSEMARY CLOONEY, who made her
film debut in "The Stars Are Singing." Her next
will be "White Christmos."
Republic
DAVID
c
BRIAN was cost with Vera Ralston and
'" '^'"'^ Pf^f'lous
1
°A.c n°^ Voyage,"
J. Ubullivan production, which is being
the
directed
William
by
R. G. Springsteen.
20th Century-Fox
Inked for the Jone Russell-Marilyn Monroe musical.
Gentlemen Prefer Blondes," were HARRY
uV^K.rTc,'',''- ?-?'' *^^ '^'^" ^°'^ ^t^ae actor, HOWARD
WENDELL. The Sol C. Siegel production has Howard
Hawks as director.
Universal-International
VIRGINIA FIELD joined the cast of "The Prince
of Bagdod."
Warners
STERLING HAYDEN was inked to portray a police
officer in "The City Is Dork," Producer Bryan Foy's
crirrie drama, which also toplines Gene Nelson ond
Hhyllis Kirk under the direction of Andre de Toth
Scripters
Columbia
DWIGHT CUMMINS and DOROTHY YOST are developing
"Saginaw Troil" as on upcoming Gene
Autry starring western.
"Rough Company," which Lewis J. Rochmil will
produce as c Glenn Ford-Broderick Crowford starrer
15 being odopted by ALFRED HAYES from the original
by James Poc.
Warners
^''^^'"^ is penning
Kih^?'^'^'''^, "Down by the Old
SlrcofTi' as Q musicol to be produced by Wil-
.' t MOSS HART was signed to odopf "A
Star Is Born,'
by Sid Luft.
Judy Garland starrer to be produced
Story Buys
Columbia
"Rough Company," an original love story bv James
Poe, was purchased and handed to Lewis J, Rochmil
OS his first assignment since joining the studio as
a producer.
"Fanfare for Elizabeth," a story of the life of
Anne Boleyn, mother of England's Queen Elizabeth,
was acquired from Edith Sitwell, British poetess,
novelist and historian. Miss Sitwell will collaborate
with Walter Reisch on the screenplay.
Universal-International
Purchased for 1953 lensing in Technicolor was "The
Ploins of Abrahom," a historical novel by James
Oliver Curwood, backgrounded against the conflict
between the English and French in Canada in the
18th century. Howard Christie will produce.
Technically
Metro
Set decorator on "Big Mike" will be HUGH HUNT.
CHARLES HUNT was named unit manager on
"The Blue Goddess."
RAY JUNE IS photographing "A Slight Case of
Larceny."
Warners
TED McCORD will photograph "The Eddie Cantor
Story."
Set OS art director on Cagney Productions' "A Lion
Is in the Streets" was WILLIAM IHNEN.
"The Grace Moore Story" will be photographed
by ROBERT BURKS.
Title
Changes
Columbia
"Love Song" to ANYONE BUT YOU.
Republic
"Spoilers of the Pacific" to THE PERILOUS VOY-
AGE.
Pakistan Envoys Visit
HOLLYWOOD—Checking in Monday (24)
for a three-day visit as guests of the Ass'n
of Motion Picture Producers' international
committee were Samuel Martin Burke, minister
of the Pakistan embassy in Washington,
and wife: A. Salim Khan, Pakistan
general consul in San Francisco, ana wife:
Audrey Harpham, secretary to the minister,
and Syud Ahmed, press attacne.
MGM WINNER—Joe Warren, MOM
.salesman in Portland, Ore., presents a
check of $.50 to Mrs. Elaine George of the
.Star Tlieatrc, Ileppner, for the MGM
Promotion Pri'/e of the Month contest for
"When in Konie." Mrs. George has been
a consistent MGM customer for over 20
years and, previous to that, her fatlier,
Bert Sigsbee, was a 100 per cent customer.
East: Concluding a series of top-echelon
huddles at the studio, Charles Moskowitz,
vice-president of Loew's, Inc., returned to his
New York headquarters and was slated to be
followed at midweek by President Nicholas
Schenck: Joseph Vogel, Loew's Theatres topper,
and Howard Dietz, vice-president in
charge of advertising and publicity. They con
ferred on production plans and operational
policies with Dore Schary, vice-president in
charge of production: E. J. Mannix, Ben Thau
and other Culver City studio executives.
* * *
East: James Wolcott, vice-president of
Pathe Laboratories, returned to Gotham after
a week's visit here.
* * *
East: Lou Smith, COMPO's executive secretary
here for Movietime U.S.A., pulled out
for New York for a series of meetings with
R. J. O'Donnell. national Movietime director,
and COMPO heads.
« « *
East: Paul Flaibourn, who heads Paramount's
television activities, returned to Manhattan
after a brief studio visit.
* * *
West: Al Vaughan, publicity-advertising
director for Sol Lesser Productions, returned
from a two-week trek to New York on behalf
of Lesser's various film enterprises.
* * *
East: Edward Muhl. U-I vice-president and
studio general manager, planed to New York
to join in executive huddles with President
Milton Rackmil and other company brass.
SE All IE
Pom Shearer of the B. F. Shearer Co. returned
from the TESMA-TEDA convention
in Chicago . J. Engerman, Lippert,
returned from a trip to eastern Washington
and Spokane . F-21 of the front office
employes are awaiting the decision of Local
B-21 of inspectors and shipping room employes
before completing contract negotiations.
Mike Barovic, Puyallup. returned from a
hunting trip in Idaho . Allen Wieder, former
publicist man for RKO, is the new ex-
. .
ploiteer for MGM in the Oregon and Washington
Saturday (211 was a
territory . . . big day for the theatre operators as the Santa
parade drew large crowds into the downtown
area, who then tunneled into the .storeys and
Guy Mitchell, Columbia recording
theatres . . .
artist, started an eight-day engagement
at the Palomar Sunday (23). A large disk
jockey party was held in his honor backstage
Tuesday (25).
Filmrow visitors included Lowell Spiess,
Liberty Theatre, Dayton; Harry Ulsh. Island
and Empire, Anacortes: Sid Dean. Lakewood
and Rex, Tacoma: William Haugen, Alamo,
Paulsbo; Jerry Divis, Rio. Brewster: A. L.
Gillespie, Okanogan: Walter Graham. Gra-
,
ham, Shelton; Les Tlieurkauf, Tacoma, and
Keith Beckwith, Northbend.
Bli;li
48 BOXOFFICE
:
29, 1952

'I
Rains and Holiday Clip
Los Angeles Grosses
I iff
LOS ANOKLES— Fir.st run lakes wnimo.stly
on the U-pId side. titlribuUible lo
weekend nilas, pre-ThiinksKivInK prepunitloii
and eiirly Chrlstma-s shopping. Of the new
bills, "The Steel Trap" al 120 per cent mid
"Because of You," with 110, eked out the best
business.
(Average It 100)
Beverly Canon -O. Henry'i Full Houm (Fox)
,10fh wk
80
CHinc*c, Loi Angeles—The Snows of Kllimonioro
(20lh-Fox), SIh wk.
90
Downtown Paramount— The Raiders (U-l), The
Black Coille lU-l)
100
fine Arts The Promoter (U-l), 3rd wk 110
Four Stor—Androclcs ond the Lion (RKO),
odvancod prices, 4th wk .120
Fo« Wilshire, United Artists—The Quiet Man
(Rep.), advanced prices, 8th wk 75
Egvption, State—The Prisoner ot Zenda (MGM),
The WAC From Wollo Wollo (Rop ) 2nd wk 90
Globe. Vogue, Loyio, Fox Beverly—The Steel
Trap (20lh-Fox) 120
Hollywood Paramount— Ivanhoe (MGM), 7th
DC
yyl^
Hillslreet, Pantogcs—The Lujty Men (RKO);
Strange Faicination (Col). 2nd wk 90
Orpheum, Hawaii—Carrie (Para); Hurrlcone
Smith (Paro), 2nd wk 80
Wornors Downtown, Hollywood, Wiltcrn — Because
ot Vou (U-l) no
'Pony Soldier' Is Seattle's Best
With 150 Per Cent
SEATTLE—Grosses at local first run theatres
slumped somewhat, with four holdover
films on the boards. Best mark was scored
by a newcomer, "Pony Soldier," dualed with
"Kisenga. Man of Africa" at the Coliseum
for 150 per cent.
Blue Mouse— Springfield Rifle (WB); Park Row
(UA), 3rd wk 105
Coliseum— Pony Soldier (20th-Fox); Kisenga, Man
of Africa ( IRO) I 50
Fifth Avenue—The Thief (UA) 100
Liberty—The Lusty Men (RKO), 2nd wk 85
Music Box—The Mon in the White Suit (U-l),
2nd wk 95
Music HoII—Ivanhoe (MGM), 5th wk 95
Orpheum— Because of You [U-l); Island Rescue
(U-l) 110
Paromount— Eight Iron Men (Col); Voodoo Torget
(Col)
no
'Limelight' Is San Francisco
Leader With 200 Per Cent
SAN FRANCISCO—"Limelight" was the
week's top grosser at the United Artists with
a loud 20O. Second honors went to the opening
of "Flat Top" at the St. Francis. The
Loew's Warfield had 110 per cent for Its second
week of "The Prisoner of Zenda."
Fox—Woy of a Goucho (20th-Fox), Wild Stallion
(AA), 2nd wk 90
Golden Gate— Horizons West (U-l) 90
Loew's Worfield—The Prisoner of Zenda (MGM),
2nd wk no
Orpheum—Outpost in Moloyo (UA); Forgo (AA).. 75
Poromount—The Blazing Forest (Para) 90
St. Francis— Flat Top (AA) 150
United Artists— Limelight (UA) 200
QUICK THEATRE SALES!
Selling theatres is our business. Live
organization, quick results. When others
foil, give us o try, post record of soles
is our proof.
UNITED STATES COVERAGE
Inquiries Aniwered Immediately
FRED B. LUDWIG. Realtor
5711 E Burnsidc Portland 15, Oregon
KCAUSE of recent slKiilflcunt pxecullve
]i) per.sonnel chunKC."i, It brcomrs Increa-iiiiKly
iippureni thill ColumbiB will b«
the studio to wiitch In 1953 DurlnK recent
weeks, the Oower .street film foundry ha*
added four top-bracket fllmmukerx to Its producer
roster. They are Jerry Wald. Robert
Arthur. LewLi J Rochmll and William Fadlman.
With the exception of Arthur, they all
come from nelRhborlng. falUnK-upart-at-theseams
RKO studio.
There's little need to recapitulate Wald's
stormy, on-agaln-off-agaln tenure at RKO.
In partnership with Norman Krusna, he
formed Wald-Krasna Productions In the
spring of 1950. at which time the outfit joined
RKO and announced an ambitious program
which was to have embraced .some 60 features,
budgeted at about SI.000.000 a copy,
for a five-year period. Some two years later
Krasna pulled out of the partnership, and
subsequently (until Wald Joined Columbia as
a vice-president and executive producer) the
rumor mills were constantly at work trying to
keep abreast of the many discussions held by
Wald and RKO's then head man. Howard
Hughes, as to whether Wald would remain
with the organization—and in what capacity.
After Hughes dLsposed of his controlling
interest In the company, conjectural conversation
continued to flow, this time centering
around the possibility that Wald would be
asked by the new ownership to stick around
as production boss.
Despite the fact that the W-K program at
RKO was aborted to the point where only four
pictures emerged. Wald was responsible for
delivering to the studio some of its most
profitable recent features, including "The
Lusty Men." "Clash by Night" and "The Blue
Veil." Prior to that, as is well known, he
made film with almost assembly-line speed
for Warner Bros., and with the same high
percentage of excellence. Witness "Johnny
Belinda." "Mildred Pierce," "Humoresque."
"Key Largo," "Destination Tokyo." to name
but a few.
While his career has not been as spectacular
or as widely publicized as Wald's. Rachmil
has cut out for himself an admirable reputation
as a sound fabricator of celluloid entertainment.
Even before Joining the Hughes
team, he was firmly established in Hollywood
as an efficient trouble-shooter, an expert at
finding and eliminating the weaknesses In
film budgets In which capacity he was often
consulted by local bankers who finance production.
While at RKO he devoted much of his time
and talents to making over features that Head
Man Hughes considered too meager In entertainment
value and or financial potentlalltes.
Also he produced some attractions, including
"The Pace That Thrills," and served as associate
producer on many others, including the
current "Androcles and the Lion." For Columbia,
his first film will be "Rough Company."
Arthur, who was responsible for the Inltialers
in both the "Ma and Pa Kettle" and
"Francis" series, which are breadwinners for
Universal-International, shifted from that lot
over to Warners, where he made "Starllft" and
the popular "The Story of Will Rogers." At
Columbia hu flrnl uuilitnmrnl •»:!! N- TT-.'-
Broadwiiy Htory." a comedy mbij
colorful gamblrrs, toutji Mtd
Runyon«M)ue characters.
Padlnuin, who haa iMen tnlt
production of "The Life of Cj
been an executive consultant li
department before he Joined Columbia Prevlou.sly
he had been enatem «tory chief for
RKO. Columbia. Samuel Ooldwyn and MOM.
and came here In IM3 an head ot MOMn
.studio .itory department. He switched over
to RKO -itudlo In 1947
It l.H te.ttimony to the shrewdnea* of Harry
Cohn. president of Columbia, that he snatched
such proven executive manpower made availatile
through the vagaries of management at
other studios. At the same time. It Is an
encouraging demonstration of confidence In
the future of the motion picture Indattry. of
which quality far too little Lt being displayed
these troublesome days. That Cohn"s farsightedness
and courage will pay off through
better pictures for Columbia and lu^ customers
Is an Inescapable conclusion.
One sizable step toward this (lul had already
hren taken by Prrxy Cohn and hU aiaoclates
when, more than a year ato. they entered
into the deal through which Columbia
di.stribulpd the suprrior produrt madr by
Stanley Kramer.
Currrntly. however. Kramer seems to be
showinK siffus of weakness whirh are Mirprisingly
foreign to his nature, his oft-declared
credo and his past prrformanre*. .Areordine
to dispatches from Washinrton. nary
bra.ss has been KlvinK him a rouih lime ma
concerns the screen tretilment prepared for
Kramer's film version of the Herman Woak
best-seller. "The Caine Mutiny." and as a
result of several conferences has sunrsted
a number of story changes which the set-retary
of the navy and the Department of Defense
apparently desire.
"The Caine Mutiny" was an outstanding
and widely read tome. Whether or not it was
atmospherically rorrect. Ihe fart remain.s that
the millions who read and enjoyed It—and
are eager to see it in film form— liked It for
what it Is. They will not be happy about
wilnes.sinR a celluloid version that has Ix^n
watered down through con.siderallon of the
tender toes of navy dignilarirs.
Is Kramer Koing to produce the picture for
that legion of fans, and the profits of the
exhibitors who purvey to them, or for Ihe
L'.S. navy?
One of the more impressive and enjoyable
business-social clambakes of the current season
was the second annual Milestone dinner,
hosted by the Screen Prodacers Guild and
honoring Louis B Mayer for his contributions
to the industry's progress.
The affair, the manner in which It was
staged and the dignified procedure through
which it was called to the attention of the
general public constituted a wholesome contribution
to CInemanla's overall public relations,
for which no small amount of credit Is
the due of Arthur Jacobs, freelance publicist,
who handled press and public relations for the
event.
BOXOFFICE
k^
November 29, 1952 49

. . Robert
. . Ralph
SAN FRANCISCO
Tames B. Denegree is the new manager of the
State Theatre in South San Francisco.
Denegree was connected with the Milbrae
and El Rey theatres in the Golden State chain
before coming here. He just recently returned
from navy maneuvers on the destroyer Nickel
off the coast of Mexico. He is a first lieutenant
in the marine reserve . . . Johnnie Ray,
who is booked at the Fox Theatre here for a
week's personal appearance, was scheduled
for five shows on Thanksgiving. However, he
did a sixth show that day—for free. He entertained
the wounded vets at Letterman.
While plans are still in the blue stage, Fort
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listings.
Highest reputation for know-how
and fair dealing. 30 years experience in
|
eluding exhibition. Ask Better Business Bu
reau, or our customers. Know your broker.
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dal'as, Texas
Telephones: EM 023S - EM 7489
CONFIDENTIAL CORRESPONDENCE
THEATRE FOR SALE
In Colifornia, will be avoilable February 1, 1953.
Good leose. Receipts exceptional. Books open.
Other interests.
$35,000 down to experienced exhibitor only.
State experience. BoxoHice, 4947.
WMi^^sr wiinimumsH
THE SERVICE YOU WANT
THE SERVICE YOU GET
IS
on your Special Trailers from
PICTURE SERII CE Go.
fllDTIOn
125 HYDE ST. SAN rRANCISCO (2), CALIF;
Gerald L. Karslci.... President
FOR FAST THEATRE SALES
Write or Phone
Irv Bowron, Sales Mgr.
SCHWARY REALTY CO.
Phone: LI 6555
10700 N. E. Sandy Blvd., Portlond, Oregon
Bragg residents
new development
definite date for
has not been set,
contract will be
several stores to
as well and as a
Theatre there is
in the past.
are looking forward to a
by Redwood Theatres. A
the start of the structure
but it is expected that a
let soon. Plans call for
serve as a shopping center
theatre. The present State
expected to be operated as
Clarence Remington, owner and manager of
the Fail- Oaks Theatre, Pair Oaks, held a
screen contest for boys and girls up to 12
years of age. A photographer took pictures
of the children for two days at certain hours.
The finished pictures were then shown on
the screen in natural color. No entry fee,
obligation or special cost was charged and
the winner received $25 in color picture prizes.
The Seavue Theatre in Sharp Park purchased
a barbeque bar, Hal Honore reports . . .
On the Row from Menlo Park and the Park
Theatre was Carol Bradley . Martin,
Blanco & Martin, was in from Oakland . . .
Alvin Hatch of the Patio was in from Half
Moon Bay . Patton, Uptown, Sonora,
and Ai'thur Perkins, Starlite Drive-In,
Redding, were visitors ... It is reported that
Robert Welles, who recently took over the
operation of the Peralta Theatre in Oakland
from W. I. Garren of Albany, has also taken
over the lease on the Lincoln in Oakland from
the Blanco & Martin circuit.
. . Henry
Ernie Glascock, owner of the Lake, Woodlake;
Mrs. Earl Bowles, Mecca, Crescent City;
Leslie Pancake, Shasta, Central Valley; Al
O'Keefe, Ritz, Hanford. and Harvey Smith,
Chowchilla, were on the Row
Herbel's Clean Up week at the
.
Warner exchange
is scheduled for January 11-17 . . .
Donna Swift, Republic, resigned.
For "Limelight" at the United Artists, Tiger
Thompson and North Coast's publicist Anne
Belfer had a window display on the biography
of Chaplin at Paul Elder's book house. Charles
Chaplin jr. was in town for two days prior
to the opening.
. . Mike Naify and son
B. B. Byard, Garberville, Garberville, was
town . . . B. P. Shearer's local offices here
in
are undergoing an exterior facelifting . . .
Mike Levinson of Paterson-Levinson Productions
was in town .
Bob, Golden State circuit, returned from a
business trip to New York . . . Edna Mac-
Carthy, Ed Rowden Theatre Service, has returned
to work after a brief illness . . . The
Vogue Theatre, San Jose, was sold by Clayton
Co. for conversion into a store building. The
theatre belonged to the San Jose Amusement
Co.. which recently built the Garden Theatre
in
San Jose.
Dibble & McLean, operator of the Ellis, has
filed suit against Bloom & Briskin for damages
to the theatre while the latter operated
it as a burlesque house . . . The Vista Theatre
at Rio Vista has been purchased by Henry
E. Brown, auto dealer, from Walter G.
Pi'eddey and Nasser Bros., former owners. The
theatre will continue to be leased and operated
by William Laurey.
The Harvey Bros, firm has taken a new
ten-year lease on the Sage Theatre at Winnemucca
and plans to remodel the house . . .
Work has stopped on the Elks Grove Theatre
for Carl Amundson jr. . . . Schauer & Spiess,
owner and operator of the Gait Theatre,
bought a lot next to the theatre for parking
facilities . . . The drive-in at South San Francisco,
which has been closed, soon will dispose
of equipment and land.
Loretta Young was a visitor . . . Rex Stewart
of Hollywood appeared at a celebration of the
12th annual Baccari Vintage festival in St.
Helena . . . Arthur Unger returned from the
popcorn convention in Chicago, as did Jack
Henderson of Oakland Popcorn Supply . . .
Arthur Unger Co. will move December 1 to
361 Golden Gate from its present location at
105 Golden Gate.
Spencer Tracy Is
Toastmaster
HOLLYWOOD—Spencer Tracy, who por-
\
trayed Father Flanagan, founder of Boys
•
Town, in Metro's 1939 Academy award winner
of that title, was toastmaster Saturday
(29) at a banquet at MGM honoring Msgr.
Nicholas Wagner, the organization's director,
who has been in Hollywood on a ten-day
visit. Guests included more than 100 members
of Boys Town's southern California
alumni, as well as Dore Schary, Metro vicepresident
in charge of production: E. J.
Mannix, Frank Whitbeck and other studio
executives.
Ute Theatre Gets New Screen
RIFE, COLO.—A new high intensity screen,
14x18 feet, has been installed at the Ute;
Theatre, according to Manager Don Monson.
THEATRE
DRAPERIES
AND
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CURTAINS
• whether it's a mammoth draw curtain
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drape for the "powder room", the
B. F. SHEARER COMPANY gives you the
complete SATISFACTION GUARANTEED
SERVICE in planning, producing and
Installing individually designed stage
curtains and theatre draperies in
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match your own interior decoration.
B. F. SHEARER COMPANY
THEATR[ EQUIPMENT SPECIALISTS
lOS AHQllii . PORTLAND • SAN FRANCISCO • SEATTLE
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THEATRE EXCHANGE Ca
201 Fine Arts Blilo PorlLlnil 5. OrmonJ
: November
29, 1952

ki
"'C
Loop Shopping Tilts
Trade at Theatres
CHICAGO — Nice slimmer weather unci
Chrlstmiis shoppliiK brouKht crowds downtown
and buslnes-s at first run houses wa.s
above average. Tlie new entries, "T)>e Devil
Makes Three" and "My Man and I," were
stroiiK at the Grand. "Tlie Iron Mlslre.ss."
plu.s a stage revue headed by Krankle Liilne
and Profe.ssor Backwards, had a brlKht second
week at the ChicaRO. and the Roo.'-evell
with a twin bill. "Eight Iron Men" and "The
Black Castle." did good In Its .second week.
(Average ii 100)
Chicago—The Iron Mlstreit (W6), plus stage show,
2nd wk 'llO
Esquire—O. Hsnry's Full HouM (20th-Fox), 3rd
wk 110
Graml-The Oovil Mokts Three (MGM); My Man
and I MGM) 110
Oriental— Ivonhoc (MGM), «th wk 105
Polace— Bocouic You're Mine (MGM), 5fh wk...l00
^tote Lake The Snows o» Kilimonjoro (20thFox),
3rd wk 110
Roosevelt - tisht Iron Men (Col), The Block Castle
(U-l), 2nd wk 105
Surf—The Lody Vonishos iRA), 3rd wk 105
United Artists— The Mirocic of Fotima (WB),
•4lh wk 110
World Playhouse— Strange One (Tcitcl) 110
Woods— Kansas City Confidential (UA), 2rxJ wk. .100
Zicgfeld—Cotque d'Or 5po\o), 2nd wk 105
Kansas City Welcomes
'Adventure' With 175
KANSAS CITY—First run business here
last week fell off slightly. Top gras.^cr was
"Plymouth Adventure." which rang up 175
per cent at the Midlajid while entering Its
second holdover week. All other situations
reported the 100 mark or better.
Kimo— Talcs of Hoffmann (UA), 2nd wk. of second
run .
1 20
Midlond—Plymouth Adventure (MGM); Red Snow
(Col) 175
Missouri—Montona Belle (RKO); Red Planet Mars
(UA) 100
Paromount—The Savage (Pora) 100
Tower, Uptown, Foirwoy ond Gronado— Because
of You (U-l), (at the Tower and Gronoda only).
Sea Tiger ( AA) 115
Vogue— High Treoson (Pocetnoker), 5th wk 100
'Pal Gus' Paces First Runs
At 110 in Indianapolis
INDIANAPOLIS — "My Pal Gus" and
"Toughest Man in Arizona" bowed at the
Circle to pace the city's first run theatres
with 110 per cent. "Springfield Rifle" did
average at the Indiana.
Circle—My Pal Gus (20th-Fox), Toughest Man
Arizona (Rep)
indiono—Springfield Rifle (WB)..
Keiths— Back at the Front (U-l);
Buccaneer iU-l), 2nd wk
Yankee
.110
.100
70
Loew s— Everything I Have Is Yours (MGM);
Apache War Smoke (MGM) 90
Lyric—Torzon's Savage Fury (RKO) 90
To Move in Fort Wayne
FORT WAYNE—Frank Welch Co. and Ad-
Ver-Tiser. Inc.. now at 340 W. Wayne St..
have purchased a 25-room dwelling as offices
lor the two companies, to be occupied about
December 15. The Welch company specializes
In outdoor posters, silk-screen processed
printed displays and decalomanias. and operates
an outdoor poster service in six major
Indiana cities. Ad-Ver-Tiser is an outdoor
poster firm, operating throughout the country
through some 200 franchised plant owners.
To Construct Outdoor Theatre
ROCHELLE. ILL.— William "Lindy" Kassul,
manager of the Hub Theatre here, has
announced that the Hub Amusement Co.,
which owns the local house, will erect a
drive-in near here early next year.
Charles Carpentier, Theatreman,
Is New Illinois State Secretary
HPHINCiUKLU.
lU.
Charle.s P Carin-uUer. I
owner, officially won tin
the .secretary of .l for P.iraniount. prfM-nl>
in behalf of Produrrr I,oo Alc-l arev and Paramount Pii-turrs copper and bronrr plaqurs
of appreriation to exhibitor Lorrn (luster, (harlrs Kobert.s of the Marion (ounlT
Democrat, the Salem Republiran and to John ('. BiKeKm sr. for the "un-selfkh manner"
in which they publicized "My Son John.' The presrnt,>tion took pUre at a dinner
meeting of the Salem. III., post of (he .American Lecion and its auxiliary in otwerTanre
of .Armistice da.v. BIkcIow is public relations officer of the post. Left (o richt:
Bigelow, Castle, Cluster and Roberts.
BOXOFFICE November 29, 1952 55

ST.
gess Schulter, owner of
LOUIS
the Columbia Theatre
here, has returned from a visit to
Martinsville. Ind. . . . A. M. Kane, district
manager for Paramount, conferred with
Manager Harry H. Haas .
TESMA-TEDA and Allied States meeting in
Chicago last week were Charley Beninati.
Carylye, 111.; Mr. and Mrs. Bill Waring jr.,
Cobden; Tom Bloomer, Belleville; George
Kerasotes, Springfield, and Nick Karakas,
St.
Louis.
. . Present at the
It:
NEW MPTO BOARD MEETS—The newly elected board of directors of the Motion
Picture Theatre Owners of St. Louis, Eastern Missouri and Southern Illinois met at
the Melbourne hotel in St. Louis recently. Shown above, seated, left to right: Charles
H. Weeks jr.. Dexter; Thomas Bloomer, Belle\ille, president; Myra Stroud, managing
secretary; Lester Kropp, St. Louis; Tom Edwards, Farmington; Joseph C. and Louis
K. Ansell, St. Louis. Standing: Thomas James, St. Louis; Regina Steinberg, Madison;
T. D. Medley, Sikeston; Spero Karides, St. Louis; Russell Armentrout, Louisiana; William
E. Waring jr., Cobden; Frank Speros, Paul Krueger, Dave Barrett, all of St. Louis.
Robert Buis Leases Iris Theatre
LEAVENWORTH, KAS.—Robert Buis has
taken over the Iris Theatre lease from W. H.
Kilgore.
USE RUSH HOUR POPCORN
in 50 lb. bags instead of 10 lb.
tins
and save the difference.
STAR POPCORN MACHINES
NINE KINDS POPCORN CARTONS
INCLUDING AUTOMATIC
GOLDEN HULLESS POPCORN
SILVER HULLESS POPCORN
NOISELESS
POPCORN BAGS
Price list upon request. Also samples.
PRUNTY
POPCORN DIVISION
620 N. 2nd SI., St. Louis 2, Mo.
Popcorn Processors In Our 79th Year.
MACK NEEDS YOU!
We have a
Ethel Chilton Will Open
New Theatre About Dec. 15
DONIPHAN, MO.—Mrs. Ethel J. Chilton
will open her new Missouri Theatre on or
about December 15. The addition of this house
will give Doniphan three theatres, since Garrett
H. Hunt now has the Hunt and Royal.
The latter was operated for many years by
Mrs. Chilton under the name of the Missouri
Theatre. Mrs. Chilton also operates the Stadium
Drive-In near here.
Progress on 400-Car Drive-In
TRENTON, MO.—The new 400-car drive-in
being constructed for W. O. and William
Lenhart will be ready for business early next
year. The grading is scheduled to be done
this fall with the necessary gravel spread
if weather permits. The ozoner is being
constructed in conjunction with Commonwealth
Theatres. The Lenharts operate the
Plaza and Royal theatres.
New Ozoner at Belvidere, Dl.
BELVIDERE, ILL. — Construction of an
outdoor theatre southeast of here on the
Sager road is under way. Owners of the
proposed airer are Howard Lindroth, Cyril
Lindroth, Rockford, and Larry Fleming. Chicago.
The Lindroth brothers are owners of
Lin's Air Theatre at Rockford. Fleming will
establish residence here in an apartment to
be built on the theatre site.
YOU NEED MACK!
tailor-made program for your theatre.
The world's greatest exploitation pictures come from Mack!
A special midnight package show any theatre can play.
Super shows for hot spots!
Entertainment plus proven-campaigns! ! ! !
IF
YOU WANT TO MAKE MONEY
Wire Write Phone
MACK ENTERPRISES
p. O. Box 445 Phone 3544
CENTHALIA, ILLINOIS
Exhibitors on the Row: Albert Smith jr.,
Nashville, 111.; Bud Mercier. Fredericktown,
Mo.; Bill Collins, DeSoto, Mo.; Dean Davis,
West Plains. Mo.; Grover Brinkman, Okawville,
111; Bill WiUiams, Union Mo; Bob
Marchbank, Washington, Mo.; John Rees,
Wellsville, Mo., and Eddie Rosecan, Hannibal.
A 300-pound safe containing about $356
was stolen from the Harlem Theatre in East
St. Louis early November 16. Hugh McLean,
manager, said the safe itself was valued at
$200.
Lester Bona, manager for Warner Bros.,
was in Kansas City for the meeting of prairie
.
;
district managers presided over by District
Manager Hall Walsh and at which Roy
Haines, western division sales manager, was
the principal speaker ... A meeting of the
Amusement Employes Welfare Fund committee
was held at the Paramount screening
room, with Edward L. Butler, chairman, presiding
. . . Mrs. Ann C. Ballman, co-owner
of the Baden Theatre. 8201 North Broadway.
a unit of the Kaimann cii'cuit, was elected
treasurer of the newly formed Grand Jury
Ass'n of St. Louis, organized for the purpose
to pomote the effectiveness of the grand jury
system and to stimulate public interest in all
subjects affecting the general welfare of the
community, especially the prevention and
suppresion of crime.
Descendants See 'Plymouth'
CHICAGO—A preview of MGM's "Plymouth
Adventure," which opened at Eitel's
Palace Theatre, was one of the highlights as
the Society of the Mayflower Descendants
celebrated the 332nd anniversary of the signing
of the Mayflower compact at a dinner
Friday night (22) in the Bismark hotel. Helen
Deutsch, who wrote the screenplay for "Plymouth
Adventure," spoke.
Leonard Stern is penning "Down by the
Old Mill Stream" for Warners.
•SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florissant Ave.
St. Louis, 15, Mo.
Phono
Mulberry 5289
y-CXS-OOOOOOOOOOOO-a-D-DOO
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Arch Hosier
3310 OUvo Slr

: Rembusch
I
baker,
I
I
of
f
-nj;
INDIANAPOLIS ^'^'^"^ '° Manage Castle
. .
. , .
. . .
11 be II. Kiiurman Is nuw with the Burnett
Film Service. At one time he operated
theatres In Terre Haute . James Welde, UA
division manager, and Walter L. Titus. Republic
district manager, conferred with their
local managers The State at Crotlur.svUle
and the American, Ladoga, have closed
Kenneth Maurice of the Waba-sh. Clinton,
was vacationing with his wife In Florida.
Exhibitors visiting Fllmrow: Harry Van Noy.
Mlddletown: O Ledbetter. Howard, Monon;
V. Burkel, Rialto. Fortville; William Haiidly.
circuit, Franklin; William Stude-
Logan, Logansport, and James Bally,
Star, Winston.
IlLlKJ.MI.NCiTON, ILL U» IliMr-:i», Kclieral
iiiunuKer for Coiuil4k!i Bro.i . o«'r.rni at
the Co.stlc Theatre. ha-N named Walter
Ahrenji munuRer of the theatre Ahrcna ha*
spent the pii.

. . The
: November
SAS CITY
"P
D. Van Duyne, district manager for the
RCA Service Co., was in Manhattan, Kas.,
ou business . Baltis Theatre here,
operated by Larry Baltzell jr., has been closed
again . . . Delmer Rudiger, former head
shipper of MGM, was killed in Korea on
November 5 after being at the front for 22
days. He is survived by a wife and small boy
a New Franklin, Mo.
Joe Neger, 20th-Fox manager, went to
Minneapolis to attend a division meeting,
PDCIIT MPTCPy
STAGE EQUIPMENT COMPANY
tUIILMI
rVCKVTHINC FOR THE STAGE
BOX OFFICE • 1?24 Ct-an<
flLUILIIIlj
AUDITORIUM - LOBE
• n&j« Cily 6, Mo
Carpets — Door Mats
Complete Installation Service— Free Estimates
R. D. MANN CARPET CO.
928-930-932 Central, Victor 1171, Kansas City, Mo.
455 Paul Brown BIdg., Chestnut 4499, St. Louis
SELL YOUR THEATRE PRIVATELY
cargest coverage in U.S. No "Net" listinos.
Highest reputation for know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broker.
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas, Texas
Telephones: EM 0238 - EM 7489
CONFIDENTIAL CORRESPONDENCE
INVITED
\
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL. Manager
Phone Bflllimore 3D70
115 W. 18lb Kansas City 8. Mo.
PROGRAMS
Covering ONE or TWO WEEKS!
ONE DAY SERVICE — On
Request
THEATRICAL ADVERTISING CO.
2310 CASS AVE. DETROIT, 1, MICH.
WRITE FOR SAMPLES! WO. 1-2158
POPCORN BAGS
Noiseless and Regular in White
Immediate Delivery
L & L POPCORN CO.
116 West 18th St. Kansas City, Mo.
. . Mrs.
. . . Harold Lyon,
along with exploiteer Chick Evens .
George Regan returned from Philadelphia
after undergoing an operation there . . . The
20th-Fox office force has completed arrangement
for its annual Christmas party to be
held at the Holiday House December 20.
RKO will tradescreen "Never Wave at a
WAC" on December 10 . . . William Bradfield,
Roxy, Carthage, Mo., was in a Joplin hospital
. . . Ralph Amacher, UA manager, returned
from a trip in the territory . . . F. T.
Murray, manager of branch operations for
H. E. Jameyson of
Universal, was in town . . .
Wichita, Commonwealth president,
managing
was in
for conferences
director of the Paramount Theatre here, held
a special midnight program on Thanksgiving.
The admission price was $1 ... Ed Harris,
Neosho, Mo.: Bob Adkins, Arcadia, Mo., and
Floyd Hill, Drexel, Mo., were seen along Filmrow.
Shreve Theatre Supply sold a new Da-Lite
screen to the Gentry Theatre, Gentry, Ark.,
operated by C. L. Larkin . . . Jack Braunagel,
Roy Tucker and Dick Orear, all of Commonwealth
Theatres, attended the TESMA convention
in Chicago . . . Mrs. Charlene Blair
was added to the Columbia office force . . .
Mrs. Charles Barron, formerly of Pi'att, Kas.,
and Mrs. Hazel Droz, associated with Mrs.
Barron in a drive-in and the Anthony Theatre,
Anthony, Kas., were in town.
Other visitors seen along the Row included
Hugh Gardner, Neosho, Mo.; Mr. and Mrs.
Fred Young, Scott City, Kas.; Ward Spielman,
Town, Olathe, Kas.; Daile Sproul, Fort
Scott, Kas., and Bob Sproul, Iris, Hutchinson.
Hank Doering, Peoples, Garnett, Kas.; Ken
Winklemeyer, Casino, Boonville, Mo. . . .
W. B. Miller has taken over the Lux Theatre
at Louisburg, Kas. Frank Dodson, Ellsworth,
Kas., has secured a lease for a proposed
drive-in site to be built upon by Commonwealth
Theatres.
Some of those attending the combined
TEDA, TESMA and Allied States tradeshows
and conventions in Chicago last week from
this area included Arthur DeStefano, NTS;
Jay Wooten and Fred Harpst, Allied Theatre
Owners; Rube Melcher and Howard Straum,
Poppers Supply; L. J. Kimbriel, Mis.souri
Theatre Supply; C. P. Potter and Harold Lux,
Boulevard Drive-In; J. W. Shreve, Shreve
Theatre Supply Co.; Louis Stein, Parsons,
Kas., and Ted and Melba Cauger, A. V.
Cauger Service, Inc., Independence, Mo.
The Motion Picture Ass'n of Greater Kansas
City will hold its annual membership dinner
meeting on Monday (.1) at the Benish
banquet room in Twin Oaks. Four new directors
are to be elected to succeed those whose
terms expire . . . Nat Hechtman, Capitol Flag
and Banner Co., was recently appointed a Cub
Scout commissioner.
•lohn Scott, head booker at Republic for 23
years, left Friday (21) for Albuquerque, N. M.,
to enter a new line of business. Mrs. Scott
and their three children will join him as .soon
as living accommodations are found there . .
Harold Lyon, managing director of the Paramount
Theatre here, reports that he got many
phone calls from people wanting to know if
Bob Hope, Bing Crosby and Dorothy Lamour
were going to be at the theatre in person.
BOWLING
KANSAS CITY—There was some reshuffling
of standings in the first division
of the Filmrow Men's Bowling league last
week. Film Delivery remained in first place
but was rushed by the Fo.x Trotters, who
went from fourth to second with 29 won
and 19 lost. MGM dropped to fourth with
26 and 22.
Teom Won Lost Team Won Lost
Film Delivery ...30 18 Commonwealth 25 23
Fox Trotters ... .29 19 Michoel's 24 24
Riti Theatre... 27 21 Fox All Stars... 16 32
MGM 26 22 Screenland .15 33
KANSAS CITY—Standings in the Flimrow
Women's Bowling league showed little change
as Finton Jones continued its mastery of the
league with 26 and 10. The Bureaucrats
and the Continentals were tied for second
with 21 wins and 15 losses, and there was a
three way deadlock for sixth place between
U-I, Columbia and Manley's, each with 14
victories and 22 defeats.
Teom Won Lost Teom Won Lost
Finton Jones ...26 10 Foxy Five 16 20
Continentals ...21 15 U-I 14 22
Bureoucrots ...21 15 Columbia Gems 14 22
Hortmon's ...18 18 Monley's 14 22
A. L. Matreci Opens Capitol
ST. LOUIS—After considerable delay from
his originally planned opening date. A. L.
Matreci finally opened the Capitol Theatre,
101 North Sixth last week (7) with "Children
of the Sun" and "Bride of the Gorilla" for
adults only at 50 cents from 10:30 a. m. and
75 after 1 p. m.
Get Your Special
XMAS
Sfrrailers On GREEN FILM
f rrom Good Old Dependable
^'4filmack
You Can Always Count On Us
For Top Quality and Fast Service
DRIVE-IN
OWNERS
ATTENTION !
!
Get ready for next year. Replace worn out or
damaged in-car ipeakers now.
We will Install a complete new speaker unit in
your speakers for $2.25 each, F.O.B. Kansas City.
This speoker unit is a 4" unit made by one of
the largest manufacturers in the business, ond
specially treated with a weather proof material
to assure longer life. The material is guaranteed
to in no way affect the tone of the speakers
DON'T WAIT .
. .
Start Replacing NOW!
1
STEBBINS THEATRE Equipment Co.
KANSAS CIT» 8, MO
.ri r " Tw ^ » >>>
Theatre Name Is Changed
LUTESVILLE, MO.~Tiuman R. Lewis has
changed the name of his 312-.sent Pai-k
Theatre to the Lewis Theatre, effective at
once.
Shreve Theatre Supply Co.
217 West 18th Street, Kansas City 8, Missouri
BOXOFFICE
:
29, 195i
y^
^g

firs
ill
i
•
•
I
'
MIAMI
I
In
I
"Some
I
I
name
I
I
, Jected
I
with
I
ama
! suited
,
Productions!,
•
it
•Mill
i;,
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"m 111
t „.li)
nasie^:
e
Bim.;.
«1 to :f
litter,
place
btt;
tack ri ,i
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11 >
"V
sCopte
.We deb !-
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apiiol t.
Tiili "Chxi
lie G«rt }
10:308.1.
Two Companies Figure
In Cinerama Progress
Thirc iiir two Cliicnmui companies—Cinerama.
Inc.. and Cinerama Productlon.s.
Charles B. Forbes, buslncs-s and fi-
j
nancial editor o( the Miami Dally News, explained
the three-dimensional corporate setup
a recent column based on an Interview he
had with Louis B. Mayer.
of the most enthusiastic boosters of
Cinerama. Inc., stock have associated the
of Louis B. Mayer with the board of
directors of the corporation." he wrote. "In
Miami Beach recently Mayer told this writer
that he has no connection with Cinerama.
Inc., and he Intimated strongly that he obto
having his name used In connection
any stock promotion.
"Mayer Is chairman of the board of Clner-
Productions. He said that he had conhis
attorney about the matter. Cinerama.
Inc., ha.s an exclusive agreement with
Thomas-Todd Productions. Inc. (Cinerama
which expires Dec. 31, 1956.
I "The company's share in future receipts
"COMMENDABLE"
New Yof/c Times
"Powerful-Beautifully
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Savannah News
Proudly Produced By
COLUMBIA
UNIVERSITY
under thU agreement U It:
p*f cent
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after certain o|wr«nn(r
?axr in r.-r.-i Vartrtjr
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NtW rOBK 36. N.T
CAROLINA NEON
SIGN COAAPANY
P.O. BOX 3092 CHARLOTTE, N. C.
Scenic Studios,
p. O. Box 1029 • Knoxville. Tenn.
Inc.
Contour Cuilains -K Theatre Decorating -)t Stage
and Auditorium Drapes * Murals -K Rigging -t<
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Most Modern Stage Equipment Studio in America
INCOMPLETE THEATRE SUPPLIESn|
^ DRIVE-IN EQUIPMENT
Prompt, Co urteous Service
DIXIE THEATRE SERVICE & SUPPLY CO.
^ 1014 North Slappey Drive Albany, Ga. Jl
M Phone 3431 — Night Phone 2015
^J
See us for
Every Pu'PO*®
& Floor Wo* ^""^ Beauty, Safety, Fatigue
FOR; ENTRANCES. AISLES, CONCESSIONS
NATIONAL FLOOR PRODUCTS CO.
Southern Office— Atlanta, Ga.
Commissioners Rescind
Permit to Build Airer
TAMPA— S. E. Britton again has been
denied the right to build a drive-in on Dale
Mabry Highway at Euclid and Himes Avenues.
The permit had been authorized and
then rescinded several times. County Attorney
McLean has finally ruled that the
rezoning from residential to commercial
uses of the area under dispute was voidable
becau.se Britton, in petitioning for its commercializing,
had failed to notify adjoining
property owners by registered mail of his
intention to seek the change as required by a
regulation adopted by the commissioners.
Joe L. Sharit jr., attorney for Britton, declared
the action of the commissioners was
a "serious" one, and one that might cause
trouble, because some 20 recent rezonings by
the commissioners had been effected without
enforcement of the registered mail notices.
Whether further action will be taken has
not been announced.
Austria Has 1,084 Theatres
Tlie number of motion picture theatres reported
in Austria September 30 of this year
was 1,084.
Two Million Feet in Stock
SPEAKER CABLE
Without Priority
2 Conductor No. 17 AWG Solid Copper Flat Parallel
Construction Rodent Resistant Non-woter Absorbent
Jocket tor Direct Earfin Burial O.D. .35x.20-inctl.
Paclcaged 2,500 ft. on Returnable Reels or 500 ft.
Coils Price FOB Houston, Texas: On 500 ft. Coils
$60 00 per M ft. 2500 ft. Reels $40.60 per M ft.
Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.
per M ft.
SOUTHWESTERN THEATRE EQUIPMENT CO.
1622 Austin St., Houston, Texas, Phon? CA-9906
DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE
CO. OF HOUSTON, TEXAS
One-Day Clinic Slated
By Tri-Slale Ass'n
MEMPHIS—A one-day clinic will be held
in Memphis December 16 for TOA-Tri-State
exhibitors and their friends. The meeting
will begin at 9:30 a. m. and continue
throughout the day.
Leon Roundtree, Holly Springs, Miss.,
president of Tri-States. said instructions
would be given on how to run a theatre, including
concessions, equipment, management
^
and advertising.
M. B. Smith and J. D. Braunagel. along'
with Herman Levy and Roundtree. will conduct
the sessions.
Florida's flRST Supply House
NOW HAS TWO CONVENIENT
LOCATIONS TO SERVE YOU
UNITED THEATRE SUPPLY CORP
110 Franklin St.
Tempo, Flo.
Phone 2-3045
329 West f(09l-;e St
Miomi, Flo.
Phone 3-SOlB
THEATRE MARQUEES
and
DRIVE-IN
ATTRACTION BOARDS
STARNES SIGN CO
3108 S. Boulevard Charlotte, N. C.
CYCL^AMIC
Cusfom Screen
GIVES YOU
"CENTER SEAT VISION
From every seat in the house!
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GIVES AMAZING NEV/ DEPTH!
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WIL-KIN THEATRE SUPPLY
Complete Concession Equipment
and Supplies
THE QUEEN FEATURE SERVICE, INC.
l9I2"/2 Morris Ave. Phone 3-8665
BIRMINGHAM 3, ALABAMA
Atlanta, Georgia—Charlotte, N. C.—Jacksonville, Fla.
"Everything for the theatre except film"
n
* MACHINE FOLD
• ROLL, SINGLE-DUPLEX
* RESERVED SEAT
• BOOK STRIP
THEATER GIFT COUPON BOOKS
SEASON PASSES — ONE TIME COMPS.
-A-eeuHRAeY-
SOUTHWEST TICKET & COUPON CO.
2110 CORINTH ST. • Horwood 7185 • DALLAS, TtX
BOOST
DRIVE-IN CONCESSIONS
HOT DOGS
HAMBURGERS
with
REX BAGS
for
SANDWICHES
FRENCH FRIES
ROY SMITH
JACKSONVILLE POPCORN & CANDY CO.
1075 W. ADAMS JACKSONVILLE, FLA
34
BOXOFFICE
:: November 29, 196J
i

L_i
for
close
. . Lake
. . The
. . W.
. . The
^^
I
K^ I
I
y^
MEMPHIS
. . .
. . .
11 F. Boyd, owner, clost-d Timiiiucs IJrlve-In
(or the winter . Drlvu-Iii. Waverly,
Tcnn.. has gone on weekend o[5eratlon
Henley Smith has closed the Skylark
Drive-In. Pocahontas. Ark,, for the season
Gordon Hutchlns. owner, has closed the
67 Drive-In for the season.
Mrs. Marvin McCuixton. Prlnces.s, Boonevllle.
Miss.: Jack Watson. Palace, Tiinlca.
Miss.: J. C. Molirstadt. Joy. Haytl. Mo.;
Lyie Richmond. Richmond. Senath. Mo.; W.
C. Kroeger. Shannon. Portagevllle, Mo.; Roy
Cochran. Jiiroy, North Little Rock; Mrs. R.
S. Bowden and Mrs. J. R. Keller. Joiner.
Joiner,
Ark., and Louise Mask. Luez. Bolivar,
Tenn., were among exhibitors vIsltlnK
Memphis.
. .
Ned Green, owner, closed his 45 Drive-In
Mayfleld. Ky.. for the winter . Dixie Drlve-
In, Searcy. Ark., owned by Commonwealth
Theatres, will close November 30 . . . Lloyd
T. Blnford. chairman of the Memphis board
of censors, had a visitor from his old home
town. Duck Hill. Miss. She was Mrs. Joe
Willie Riley, the only woman in the nation
who ever had a man's ai'my serial number.
Though a Gold Star mother of World War II,
whose second son is now in Korea, she was
called by the draft board. When the error
was discovered, the draft board agreed not
to induct Mrs. Riley.
The Paris Drive-In, Paris, Ark., has closed
Joe J. Lee. owner, will
the sea.son . . .
his Twin City Drive-In. Dermott. Ark.,
,11 on December 2.
SELL YOUR THEATRE PRIVATELY
Laroesl coveraoe in U.S. No "Ntl" listings.
HiQhest reputation for Itnow-howl
and fair dealing. 30 years experience in-l
eluding exhibition. Ask Better Business BuF
reau. or our customers. Know your brolter.f
ARTHUR LEAK Theatre Speciallsts|
3305 Caruth. Dallas. Texas
Telephones; EM 0238 • EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
^^^^^^^^^^^^^^^^^V^^^^M^^VM^M^^MV*
SPECIAL TRAILERS
rvice
Zachary Scott Discusses
Novelist in Memphis
.Mi'.Mi'Ml.? /4U1 hat y .-iitdt. tirrr fur tiirrr
pfrformnnccs of •Bell. Book and Candle"
along with Jonn Bennrll, dlicujwed William
Faulkner. fiiniuu.'< ML^slnxlppl novelut Hcolt
.said he and hu wife, the former Ruth Ford,
are going to play the lend* In Paulkiicrn
Pulitzer prize play-novel "Requiem for a
Nun."
"The play wa.s written for my wife and we
are definitely going to do It," iiald Scott
Mrs. Scott hulls from Ha/rlhur-it, Mlv. , and
went to Olc MLs,v In Faulkner'.s homr town
of Oxford, Ml.ss Scott played the lead In
one of Faulkner's earlier fllm.s, "Tlie Southerner."
JACKSONVILLE
. , Lillian Parker, manager
.
National Thr;ilrr Enterpriiies ha.s begun
construction on Its 350-car MontcUff
Drlve-In for Negroes. The opening Ls .slated
for next March .
of the Brentwood Theatre, gave away on
Tuesday, i25i a 20-pound turkey, a 7-pound
hen, a fryer, a turkey roa-ster and a carving
set Jacksonville Arts club monthly
publication carried a big article about the
sidewalk art show which was put on at the
San Marco Theatre for two nights. They
expressed their thanks to Jack Fltzwater.
Florida State Theatres, for arranging the
program and to Mrs. Mabel Leventhal, manager
of the San Marco, for her as'^i.'itancc
. . . Visitors there
Earl Turbyflll of Warner's booking department
was on vacation . O. Williamson,
district manager and K. F. Kirby. regional
manager, spent several days here . local
Columbia office is one of the first distributor's
offices in Florida to have a Desk-
FAX machine installed. By thLs machine
their telegrams are sent directly to. and received
from, the Western Union office without
the inconvenience of telephoning or
waiting for a messenger
last week included Joe Thrift. Floyd Theatre.
Haines City; John Sutton. Vogue. Orlando;
H. A. Dale. Lake. Lake Butler; R. L. Bailey.
Eagle. Blountstown. and J. L. BIddlc. Fay.
Jasper.
Janice Claxton, secretary to Bob Capps.
MGM's office manager, was on vacation . . .
Roy Smith. Jacksonville Popcorn and Candy
Co.. will have a warehouse stock of popcorn,
seasoning and boxes in Miami which
will be available to the theatres in the Miami
trading area by the middle of December. The
company furnishes this service In the Tampa
area. Smith attended the Popcorn show ii.
Lei
Atlanta and the TESMA show . . . W.
Community Drive-In. Keystone Height.^
Sam Stratos. Jefferson, Monticello, and E. E
Norman of the Famous theatre. Winter Park,
Dick Ludwig, city manager
were visitors . . .
for Florida State Theatres. Fort Lauderdale,
lias resigned to enter the fruit business.
Vionna Hoa 223 Th»

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KfvY
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ATLANTA, GA.
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163 Walton St.
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ATLANTA
'The Talgar Co. of Jacksonville ha.s named
its drive-in in Tallahassee, Fla., the
Capitol. The firm also plans to open a new
drive-in in Tallahassee soon. It will be
known as the Perry Outdoor Drive-In and
will have a car capacity of 400 . . . Stanley
Rosenbaum, Muscle Shoals Theatres, Florence,
Ala., was in on business . Roxy
Theatre, Ozark, Ala., was destroyed by fire
at midnight November 17. W. W. Edwards,
owner says loss was only partly covered by
insurance. He plans to rebuild as soon as
possible.
The Carver, Abbeville, Ala., will close for
good after November 30 . mother of
Bonnie Bowling, Columbia, is quite ill in a
local hospital . Woolley, secretary
to R. J. Ingram, is taking the balance of
her vacation . . . Emory Austin of MGM,
while motoring to Memphis, was shaken up
and bruised in an accident near Tupelo,
Miss. Austin swerved the car to keep from
hitting a dog, but the animal ran in front
of him. The auto turned over tvifice and
landed in a ditch. He sold his car on the
spot, since it was so badly damaged, and
caught a plane to Memphis.
Judson Moses, field representative, is making
extensive plans for "Million Dollar Mermaid,"
starring Esther Williams. He will
tour with Joan McKellen about the first
week in December, with Miss McKellen
wearing a model bathing suit of the 1900
vintage as worn by Annette Kellerman.
. . J. F.
. . . J. D. Woodard,
Nat Hancock, Roosevelt, Jefferson, and J. W.
Peck, Pex, Eatonton, were in town .
Kirby and Ollie Williamson of Warners
were in Jacksonville
publicity manager, has returned from Chattanooga.
J. W. Frew, is in Cincinnati . J. Mc-
Dermott, auditor, has returned to the local
For over 20 years
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223 West Second Street
Charlotte, N. C.
Carl Lowry Frank Lowry
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BRYANT
office for several weeks after being In San
Charlie Fortson, Wil-Kin
Francisco . . .
Theatre Supply, along with Nash Weil, general
sales manager, and Bill Edmondson,
salesman, attended the TESMA and TEDA
conventions in Chicago. The Wil-Kin office
here closed a deal with Ed Burchfield of
Oak Ridge. Tenn., for complete Motiograph
sound and projection equipment for his new
drive-in now under construction. Deals also
were closed with L. E. Britton of Tampa for
his 600-car 40th Street Drive-In and his twin
500-car to be known as the Britton Drive-
In. Both are under construction. This will
be one of the first twin-drive-ins in this
area. Britton also owns the Auto Park
Drive-In in Tampa.
Tom Brett, Arcade, Sandersville, and Donald
Borden, Skyview Drive-In, Augusta, visited
Exhibitors Service, which handle bookings
H. J. Cleveland
for the two drive-ins . . . sr., is holding a Toy Late Show December
5 at his Skyline Drive-In, Tuscaloosa,
Ala. It is being sponsored by the Goodfellows
club. Admission will be by a toy or
canned goods, all of which will be given to
the needy at Christmas.
The Summer Drive-In, Gallatin, Term., is
closing December 7 until spring . . . Ike and
Harry Katz, Kay Films, are in New York
Johnnie Harrell, Martin
on business . . .
Theatres circuit, has returned from Chicago
Hassler, BOXOFFICE correspondent
for the Atlanta territory, would appreciate
exhibitors in Georgia, Tennessee and
Alabama sending him any news item regarding
their theatres, personnel and manager
changes for publication in BOXOFFICE,
Astor Pictures, 163 Walton St., Atlanta.
The Atlanta MGM office entertained Monday
(1) at the RKO Playhouse for the Mayflower
Society, made up of direct descendants
of the Pilgrims. MGM screened "Plymouth
Adventure." Highlight of the evening
was the showing of original costumes of the
Pilgrims. Before the picture was shown on
the screen, 35 original sketches of the Pilgrims
were shown . . . C. W. Wade, Clanton,
Ala., theatre owner, was in town.
The Hyde Park Drive-In, Hallandale, Fla„
has been opened by I. D. Reinhardt. It has
a capacity for 150 cars, and is for Negro
patrons . . . W. W. Thrush, Astor exploiteer,
is moving into Georgia, Alabama and Florida
after covering Tennessee.
City Attorney Savage's office was asked
to determine whether the city of Atlanta
should issue permits to motion picture theatres
to operate on Sundays as provided by
a 1949 state law. No such permit has yet
been issued, but the matter was precipitated
when George Gaston, owner of the Madison
Theatre for 18 years, was warned by De-
Kalb county authorities to comply with the
law or close his theatre at once. Perry
Bloodworth, assistant city attorney, expressed
the belief the city must issue permits to legalize
Sunday showings.
Arthur C. Brombcrg, president. Monogram
Southern, has returned to his office after a
trip to Los Angeles, New Orleans and Mobile
. Jordan and Jimmie Campbell,
salesmen. Monogram, were in for a
meeting with Branch Manager Hobbs.
K. K. Berry is the new owner of the American
Theatre, Atlanta. He purchased il from
Charles Adams . . . Buford Styles, U-I manager
in Jacksonville, was visiting in Atlanta.
BOXOFFICE November 29, 1952
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San Antonio Showmen
Meet Reviewing Group
SAN ANTONIO— Behind clcstU door.N, exhibitors
mid members of the San Antonio
Motion Picture AdvLsory and ReviewlnR
Board discussed "matters of public welfare
but without public interest," Mrs. Harold
Oee. president of the advisors and reviewers
group, said last week (20) at the close of
the session.
However, one exhibitor, who requested
nonymlty. .said Mrs. Gee had authorized
him to say: "We were discussing private
business which is of no interest to the public.
It was a get-acquainted luncheon." He
did say that members of the recently formed
San Antonio Motion Picture Exhibitors Ass'n
were Invited to the luncheon. This was the
first Joint meeting of exhibitors and the reviewing
board.
The meeting was attended by Chief of
Police R. D. Allen, and a representative of
the district attorney's office. Alien conferred
at length with Mrs. Gee at the end
of the session. Cooperation of the police
department and members of the reviewing
board was mentioned during the cour.se of
the joint session.
Reviewers and advisors also offered some
sort of proposal to the exhibitors who,
through a spokesman there, postponed acceptance
until the next meeting at least.
Some legal difficulty ruled out immediate
acceptance, the exhibitor spokesman explained.
That the meeting touched on matters of
good taste in motion pictures and advertising
here and its effects on the audience,
there was little doubt.
One exhibitor told the group:
"The exhibitors association meeting admitted
there have been errors. We exhibitors
feel a deep obligation to the public
for its faith and deep trust and to the
parents and children who see movies."
Mrs. Gee referred a reporter to the board's
constitution when asked if its function was
censorship. The board's avowed purpose is
to estimate, evaluate and recommend new
films as they come to this city.
The San Antonio Motion Picture
Advisory
Westerns-Features-Serials
Tower Pictures Co.
HAROLD SCHWARZ
302 S. Harwooi St. Dallas 1. Texas
Phono RA-7736
and Reviewing Bo«rd grew out of • movfment
.itartcd In February 1»48 The organizational
mietlng wui held In January IMS
Before Its founding, civic groups and cUy
poUce agreed that a need exljit«d for »uch
a body.
The board Li compoAcd of IB repmentatlvex
from participating organlzatloai with
one member from the public at large Each
member is required to evaluate two motion
pictures a month. Their findings arc given
to the participating organizations.
At the InstuUatlon of officers in IM9, Mn.
Gee declared:
"ThI.s board la not to be conXujed with a
cen.sorshlp council, board or group."
She went on to say that It would take a
positive attitude toward new plcture.-s, evaluating
them on the grounds of entertainment,
education, cultural, .social and ethical values
for both children and adults.
Gene Harris Files Suit
Over Sale of Theatre
CORPUS CHRISTI, TEX —Gene G HarrLi
has filed suit against Tilllc and Perry Thayer
for $19,178.80, charging fraud In the .sale of
the Mustang Theatre of Ingelslde, which
Harris recently purchased. The complaint,
filed in district court here, alleges that the
Thayers took advantage of Harris, of his lack
of knowledge of local F>eople and the future
income potential of the Mustang.
The complaint also charges that the
Thayers intentionally deceived HarrLs as to
the seasonal nature of the theatre's business,
misrepresented the actual gro.ss Income of the
theatre and falsely said that all fixtures of
the theatre, some of which it is claimed needed
repair, were in working order. In addition to
the more than $6,000 which Harris said he
paid for the theatre, he alleged that because
of the misrepresentations he had suffered a
loss in the amount of $9,178.80. He is seeking
another $10,000 in exemplary damages.
File $80,000 Lawsuit
COLORADO CITY, TEX.—Two local
theatre
owners have filed suit in district court in
Abilene alleging violations of the federal antitrust
laws and asking triple damages of
$80,000. The theatremen, Mac Carnohan and
H R. Barker jr., owner of the Westerner
Drive-In on Highway 80 near here, charged
Warner Bros, and five theatre firms with
"unreasonably restrained and monopolized
interstate commerce in films in violation of
the law." Defendants named Included Rowley
United Theatres, Amu.sement Co., Inc.,
Westex Drive-In Theatre. Ross Dixon. Elliott
Dixon and Warner Bros.
Heavy Damage Caused
By Vandals at Kermit
KKl-: .ii.*4. : .r

•
. William
72 BOXOFFICE :: November 29, 1953 ;1^
. . . Three
SAN ANTONIO
JJtrs. Myrtle Bell Moran, 66. former stage
actress, died here at her Rice road home.
She is survived by her husband Thomas,
who also was a veteran actor and showman
Straley has started his own
. .
company to make 16mm films for theatres
and television stations. Stradley will operate
in eight states in the southwest territory.
Robert Qulnn of the Paramount studio
publicity department, Hollywood, was a recent
visitor. He is handling the publicity for
the unit on location at Brackettville's Ft.
Clark shooting "Arrowhead," in which over
400 persons take part. He was accompanied
by Payne KiJbourn, owner-operator of the
Palace in Brackettville.
Douglas Largen jr., erstwhile tabloid actor
and trade journal writer, has been reappointed
chairman of publicity for the Converse
Grange 1528 at Converse, Tex., for
1953. Incidentally, Doug still has acting in
his blood and is cast as a blackface artist
in the Elks club forthcoming charity minstrel
show which will be staged in the
Municipal auditorium next February.
Rubin Frels, owner-operator of the Frels
circuit, Victoria, was reportedly in Chicago
on COMPO business . . . The Clasa-Mohme
exchange has been redecorated and painted
a powder blue. Draperies will also be in-
. . .
stalled to brighten up the interior office
Manager Robert Brocaw is closing his
Texas Theatre, New Gulf. It will be dismantled
for another business venture. The
change takes effect on December 3.
Seen around the Mexican film exchanges
were Eddie Reyna, chief booker, FreU circuit,
Victoria; Pete Stoilis, owner, and Panos
Veliskos, manager, Venus Theatre, Victoria;
William Chesher, Ritz, Littlefield, and Benjamin
Dyer, Kay Theatre, Nordheim. Also in
town were Mike Benitez and his sons, Benitez
circuit, Weslaco; Mrs. Louis Guzman, Guzman
Teatro, Saspamco; Joe Carabaza,
Laredo; Ed Brady, Rivoli, and Jesse Fox,
Palace, San Benito, among others.
Eph Charninsky, head of Southern Theatre
Co. and vice-president of the newly
formed San Antonio Motion Picture Exhibitors
Ass'n here, returned from a recent
business trip to New Orleans ... In keeping
with the Thanksgiving holiday, the Majestic
opened "Plymouth Adventure" Thursday (27)
... A double bill of fare was given Alameda
patrons for their Turkey day menu— "Amor
Perido" and "Mi Pi-eferida."
Gabriel Alarcon, owner of a chain of theatres
in Mexico City, Monterrey and other
Mexican cities, was a caller at the Azteca
Film office. Other visitors in town included
Pedro A. Calderon, head of Calderon Productions,
Mexico City, D. F.; Ninon Sevilla,
film star, and Ricardo Mondragon. screen
artist, of Mexico, who were en route to
New York where they will embark for Puerto
Rico to fill personal appearance engagements.
H. Katz and son Bob of Alpine, who oper-
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and M. P. Pena, Tropico Teatro, Fremont,
were here to book Mexican product
new stars have been added to the
cast of "Arrowhead," now before the cameras
at Ft. Clark near Brackettville. They
include Julia Adams, Peter Coe and Mary
Sinclair. The company now on location expects
to return to Hollywood about December
7.
Movietime Salute
By Oklahoma Band
OKLAHOMA CITY—Movietime U.S.A. was
given a sparkling salute Saturday (22) between
halves of the University of Oklahoma
and Nebraska U. football game at Norman as
a surprise stunt by Ronald Ince, business
manager of the OU band.
The between-play activities of the band
were dedicated to Movietime. Young Ince,
whose father was the late A. C. "Bush" Ince,
long-time Variety Tent TT barker and official
with Griffith and Video Theatres, did the
commentary while the band played several
tuneful numbers, including "Singin' in the
Rain," which was timely as the rains came to
Oklahoma for the first time in many a
moon on that day, misting and raining steadily
during the game. j
Young Ince told the packed stadium that
"theatres are your best entertainment," and
paid glowing tribute to the film industry. His
dad died earlier this year. His mother Ina
,
lives at 1909 NW 31st, Oklahoma City.
!
Ince deserves credit for this wonderful gesture
to the industry, and many Oklahoma
exhibitors, no doubt, will be showing their
appreciation in letters to the band leader.
The tribute reached many thousand persons,
both on TV and radio and in the press, as
well as in the stadium.
Don Darden Is Manager
TYLER, TEX.—Don Darden, formerly of
Longview, has been named manager of the
Starlite Drive-In here, replacing Tommy
Wales, who has moved to another theatre post
in Eastland. Darden, 22, worked with various
amusement companies in Longview before
going into the army in April 1951. He was released
from active duty a few months ago.
He said plans are to install a new concession
stand and remodel the drive-in ramps, with
the work to be completed by spring.
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Drive-In Ass'n to Hold
Meeting in Lubbock
DALLAS— Directors of the 'li'Xiis Drive-Iii
Thealre Owners A-ss'ii, meeting here this week,
okayed In principle a series •( rrRlonal meetiHKs
throiiKhoul the state and set up tentative
plans for Uie first such confab In Lubbock
about December 10.
Claude C. Ezell. president of the organl74ttlon,
win speak at the meeting of west Texa-s
exhibitors. The regional meeting Idea was the
suggestion of Skeet Noret. who iald he felt
that many new members could be brought
Into the organization through such meetings.
A drive for new members on the part of
the organization was discu.ssed. Tim Fergu.son
iald that he believed potential members should
be Informed of the work done for the small
town drive-in operator by the association, such
as stabilization of Insurance rates.
Ezell suggested that drive-in.s stage two
midnight shows a year as a possible means
of supplementing association financing and
Ferguson suggested that in lieu of such shows
a drlve-in should be billed at the rate of 15
cents per speaker.
The rise in C.O.D. rates w'as mentioned by
Eddie Joseph, who suggested that the association
investigate the problem. S. K. Barry
recommended that operators weigh their
Items, adding that he had found on short
subjects and newsreels that weights charged
have averaged one or two pounds higher than
the actual weight. In the case of features,
he said, he has found weights run from two
to ten pounds more.
The board unanimously agreed to hold two
general meetings a year, one early in the
year and another in July. Directors will meet
every three months, with two of their meetings
in connection with the general confabs.
To-day general meeting.5 were agreed upon.
with sessions devoted to film clinics, insurance
discussions, transportation problems,
etc., and with invitations issued to film men,
truck line representatives and insurance men.
Added to the list of six committees, which
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BUFFALO
previously had been propo«ted, wui a committee
on liMurance. headed by tUidlt Joaeph and
Arthur Landsman,
In attendance at
the meetlnv were Claude
C Ezell, Eddie Joiirph, Arthur Landsman, Al
Reynolds, Charles Albert, W E Cox Jr .
Skeet Noret, 8 K Barry Tim PerRuson. O 8
Hill, R S Starling, H L Durst. E M Miller.
J. O. Cherry. Buddy HarrL>>. Jerry Ebclcr and
I-Yank Bradley.
Odessa, Tex., Drive-In Bows
After Expansion Work
ODK.SSA, IKX riie twin- creen Cactus
Drlve-In reopened here recently after a $100,-
000 expansion program. Millard Jones Li
owner and operator of the drlve-ln. which Is
located on east Highway 80. Twin .screens
give patrons a choice of features and staggered
programs makes It possible for patrons
to see both programs with no traffic congestion,
A large auditorium Is situated midway
between the screens to provide for these
who do not choose to remain In their cars.
The auditorium has both heat and cooling
control, is carpeted throughout and Is decorated
In modernistic design. A cafeteria also
Ls maintained In the auditorium building and
seats for theatre patrons have wide arms
for the convenience of diners.
Around Oklahoma
BY WESLEY TROUT
Come moisture has fallen In parts of the
state and has helped the wheat. Dry
weather, over a record-breaking period of
time, has hurt all lines of business, showbusiness
in particular. But many exhibitors
continued to plug for business via newspapers,
radio and other advertising mediums.
Flashy lobby displays have been prevalent
here and there.
The Kingfisher Drive-In, Kingfisher, has
closed for the season and will reopen early
in the spring. The Marsy Theatre has reopened
again. Don Abernathy is the manager
of the Temple, Marsy and drive-in
there.
• • •
Mayor George Streets, Enid, proclaimed
November 22-29 as 45th division of the national
guard Thunderblrd week. Highlight
of the observance in Enid Is the showing of
the film. "Thunderbirds," at the Chief Theatre.
The picture is being shown for the
first time in ten Oklahoma towns simultaneously.
The picture deals with the exploits
of the 45tli division. The entire
state is celebrating the occasion. Leaflets
advertising the picture were dropped over
Enid, some containing free passes. City
Manager Paul Shipley did an excellent Job
selling the picture for Video Theatres.
Now that Congressman Paige Belcher of
the first district, Enid, has been re-elected,
exhibitors can feel pretty much assured that
their plea for the elimination of the 20 per
cent tax on admissions will be given very
careful consideration.
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JOXOFFICE :
L
: November
29, 1952 73

. . Pat
: November
''-'
Cole on Busy Schedule
Of Repeal Meetings
DALLAS—Col. H. A. Cole, national cochairman
of the federal admisison tax repeal
committee of COMPO, returned from the
Allied States convention in Chicago and immediately
started a series of repeal meetings
that took him to 12 Texas cities, and thence
half way cross the country and back.
After winding up the dozen Texas conferences
Saturday i29), Cole was to leave by
plane for San Francisco where he will talk
with Rotus Harvey, Ben Levin, Homer Tegmeier
and Roy Cooper of the California repeal
campaign. He will leave there to confer
with William J. Connor, George DeWaide and
Fred Danz jr. in Seattle. He will be in Portland
December 3 to meet William Graeper
and Art Adamson. Flying to Los Angeles
December 4, he will confer with Charles
Skouras, W. H. LoUier, Burton Jones, Hugh
Bruen, Al CKeefe and Harry Vinicoff that
weekend.
Cole will go to Chicago December 9 to attend
the COMPO meeting there.
Vernon Wynne Manager
PITTSBURG, TEX.—Vernon Wynne of
Spring Hill, La., has been named manager of
the State Theatre here, replacing Buddy
Gotcher, who will become manager of three
Tri-State theatres in Idabel, Okla. Wynne
Is a newcomer to theatre business. He was
associated with the newspaper business before
coming here. Gotcher came here three
years ago after opening a drive-in in Idabel.
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DALLAS
IJarry D. Epting, who for 23 years has been
with National Theatre Supply in the air
conditioning and refrigeration phase of equipment
work, will leave that company December
1 to join Phillips Petroleum Co. in Bartlesville,
Okla. He will be in the engineering
department, handling air conditioning, heating
and ventilating work. Epting joined NTS
in 1929 in Atlanta. For ten years he served
in the old southern district engineering office
there, then after several years in the armed
forces, he came to Dallas for NTS in 1946.
Kenny Morris, manager of the Chief Drivein,
Austin, visited the Ezell & Associates home
office . . . Gene Autry was in town and autographed
records at the A. Harris Department
store and appeared in person at the fairgrounds.
The Texas Movietime star tours ended with
parties for the participating celebrities. Mr.
and Mrs. Phil Isley were hosts for the stars
from the eastern tour, including John Carroll,
Keenan Wynn, Hugh O'Brian, Jean
Hagen and Alix Talton. Stars from the
southern tour were guests of Mr. and Mrs.
H. J. Griffith. They included Chill Wills,
Wayne Morris, Frederick DeCordova, Vera-
Ellen and Susan Cabot.
Dallas Grosses Reach 90
In Continued Dull Week
DALLAS—Grosses here last week remained
weak. "The Iron Mistress" at the Majestic
and "Stranger in Between" at the Coronet
were tops with 90 per cent.
(Average Is 100)
Coronet Stranger in Between (U-l) 90
Maiestic The Iron Mistress (WB) 90
Melbo Hellgate (LP) 75
Palace Because of You (U-l) 75
Purchase Drive-In Site
TAYLOR, TEX.—The Taylor Amusement
Co. has begun negotiations for purchase of
a tract of land on the Thrall highway as a
future site for a drive-in theatre. W. W.
Weidner, manager of the Taylor theatres, said
the new drive-in is scheduled in the longrange
plans of the company and that no date
for construction start has been set.
L. O. Wallace Plans 300-Car Airer
NAVASOTA, TEX.—L. O. Wallace, owner
and manager of the Miller Theatre here,
has announced plans for the construction of
a 300-car drive-in about four blocks inside
the west city limits on Highway 90.
Stein Theatres Opens New Airer
HAZLEHURST. GA— Stein Tlieatres has
opened its Trail ozoner. The new airer is
located one and one-half miles from the city
limits on the Lumber City highway.
Interstate Chain to Build
New Vernon, Tex., Theatre
VERNON, TEX.—Interstate Theatres was
slated to start construction soon on a new
theatre here. Fred Palmer, local Interstate
manager, said that the circuit, which headquarters
at Dallas, has received a National
Production Authority go-ahead on construction
of the theatre.
The Vernon Theatre here was destroyed
September 7 in a $300,000 fire and Interstate
officials said at that time they would build
here as soon as possible. Palmer said the
new theatre would be a 1.200-seat. one-story
building, with a 180-foot front and a width
of 110 feet.
Plans for the building are being completed
by architect Jack Corgan of Dallas. It is
hoped the theatre will be ready for opening
in early spring.
OKLAHOMA CITY
Cam Brunk, president of the local loge of
the Colosseum of Motion Picture Salesmen;
Tom McKean, national treasurer; C. A.
Blakeley, assistant national treasurer, and
Bill Maddox of Universal, returned Sunday
night (23) from the national meeting at
Atlanta. Brunk and Maddox were delegates
. . . C. H. "Buck" Weaver, retiring chief
barker of Tent 22, returned from Pittsburgh
and the midwinter session of Variety International
. McGee of Cooper Foundation,
Denver, attended the OU and Nebraska
football game Saturday (22).
Morris Loewenstein, president of Theatre
Owners of Oklahoma, is staging a membership
campaign via mails, urging exhibitors to present
a solid front and work together . . . December
1 will be exhibitors night party at
Variety Tent 22. The TOO board will meet
at noon on the same Monday. The new officers
of Tent 22. including Charley Hudgens,
chief barker, will take over at the Variety
meeting in January.
Rebuild Fire Razed Dover
DOVER, TENN.—J. T. Scurlock has begun
construction of the Dover Theatre which was
one of the buildings destroyed by a $100,000
fire that swept Dover on October 8. Scurlock
said that he hopes to have the house
back in operation by mid-February.
UTC Plans 400Car Outdoorer
MORRILTON, ARK.—The United Theatres
Corp., owners of the Rialto Tlieatre here,
have made plans to open a 400-car drive-in
next spring. The situation will be located on
an eight-acre tract two miles south of town
on Highway 9. According to Clarence L.
Hobbs, Rialto helmsman, construction will
begin shortly.
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74 BOXOFFICE
:
29, 1952
j
'•'i^ICE

i A
'Faiima' Tops Omaha Warner Theatres Managers Stock
With 190 Per Cent
OMAHA
Heavy afternoon and evening atper
tendance added up to a 190
cent week
for "The Miracle of Our Lady of Fallma" at
the RKO-Brandels. Children from Catholic
.^chooLs were dismissed on varyIns afternoon.s
to attend. Other first runs all came through
average or better.
,
'
(Average l> 100)
moho- Dual at Sllvtr Crnk (U-l),
Wul (Ul)
Ofp^>cum--My Mon and I (MGM),
RK0-6ranJrIilHauke«: Ben Wirth. rral rstatf hrad:
Harry Goldberg, director of adverti.sine; Stewart .McDonald, trra.surer. and Alex Halperin,
assistant zone manager, Chicago.
Second panel: .\ group in the Warner screening room. Includinx Stan (irt>>«, .\le\
Halperin, Harry McDonald. Bill Bindle, timer Nimmer. Tony Ibl, Bob rirornert,
Tom Cornell. George Beck. Larry Schultz. George Gross. Jim McCarthy. .\l MrskU.
Bill O'Connell, Jim Maloney. Bob Kennedy. Charles Szakatits and Pete Pisona.
Bottom panel pictures a roundtable discussion with Milwaukee branch managers.
Shown, left to right, are Kalmine, Jack Lorentz of 20th-Fox, Halperin. Davr Goldman
of U-I. Benny Benjamin of Screen Guild, Nat Marcus of Warners. Wirthhamer
of Paramount and John Kemptgen of .MGM.
MILWAUKEE—If Ideas could be transformed
into grosses, boxoffice receipts in the
Warner Theatres midwest zone theatres will
zoom next year. Warner managers and officials
were joined by representatives of many
distributors at the midwest zone Showmanship
drive rally at the Shroeder hotel last
week (13 1. Present were representatives from
MGM. Paramount. 20th-Fox, U-I, Republic.
RKO. Columbia. Screen Guild and United
Artists.
The Showmanship crusade, which was
launched in Philadelphia recently, was used
to a large extent here.
The guest speaker was Mayor Frank Zeldler,
who told his listeners that whether they
knew it or not, exhibitors play a most important
part in city affairs. He al.so paid a
special tribute to a Warners" big wheel in this
area, Al Kvool. "Al Is always on hand and
ready to render support to our many community
affairs," he said. "I might even add at
this time, that there are numerous opportunities
for exhibitors to serve on various
public projects."
The mayor ako pointed out that hi.s own
personal secretary had been recruited from
the ranks of the movie Industry. He was referring
to Folke Peterson, formerly connected
with the Fox Wisconsin.
Kvool, who acted as master of ceremonies.
Introduced each speaker, adding a few
bouquets to the dehght of all present. The
competition
i branch managers from other
exchanges I. particularly, came in for .«)mc
plain and fancy adjectives, as Kvool extolled
their respective virtues—and "minor Infractions."
As each executive from the other exchanges
was called upon, a resume of his portfolio of
pictures to be included in the drive for which
additional prize money has been offered, was
undertaken. A few went considerably Into
detail on each picture, giving the cast, the plot
and other angles Involved. Others contented
themselves with a mere listing of the titles
of the forhtcoming films.
Working kits were passed out to each Warner
manager. Included was the Drive Book,
which Usted numerous possibilities and opporiContlnued
on neict page)
BOXOFFICE November 29, 1952 NC 73

. . Mr.
.
.
. . Louis
L
W A U K E E
T Y. BergtoW, exhibitor at the Westby Theatie,
Westby. and the Welcome at Cashton,
died last week after suffering a heart attack.
He was a former director of Allied Independent
Theatre Owners of Wisconsin . . .
State building department authorities have
issued stricter regulations for drive-in construction.
Recommendations are that construction
be such that the area between the
highway and boxoffice should be able to
handle 10 per cent of the capacity of the theatre
and that the holdout area between the
ticket booth and ramps should be not less than
15 per cent of the capacity.
Lee Macklin, Grand, New London, is planning
a drive in in that area . . . Ben Marcus,
G
who recently took over the Midway, Wausau,
from the Wausau Theatres Co., is remodehng
the house and has renamed it the State .
Wayne Berkley is the new city manager for
Eskin Theatres at Richland Center. Eskin
chain operates the Eskin and Richland in
that city ... A new drive-in is being planned
Chute, Wis.
for Little
KloA^ jobs and old
^
Wisconsin now has a total of 37 drive-in
theatres, all of which operated during the last
season. Some 20 more are slated to open by
next summer . and Mrs. Barnet Sherman,
who operate the Fern, Peerless, Hollywood
and Plaza in Milwaukee, took in the
famed Chez Paree night club while attending
the Allied convention in Chicago. Also night-
Seals
., nnrchase of Christmas Seals has
Since 1907 your purchase o^^^^^^^,,i,y.
enormous siill
infectious killer. And, ironi-
TB is still the No.
'"Jf^\°"„vered and treated.
cally. as more paUen a- d^s^co ^^^^.^^^ ^^^^ ^^^
new problems are ^."-"''^
^^d nurses ... more
needed...moretra.ned doctor^ ^^ ^^^^ ^^j,^^^
help in ^on^ Your C ^^^^^^^
f^a^l^prSroni'eaucLon, case finding, and
"1" please, send in your contribution today. Keep
the fight against TB a wmnmg one.
clubbing in the Windy city was Angelo Porchetta
of the Madison Theatre, Madison.
Earl Severson of the Oakland. Milwaukee,
has purchased the interest of his partner John
Harry Levin of Vendex Vending,
Steinfeld . . .
Milwaukee, is recuperating after an oper-
ation .
Sumaniotti. Vendex Vending,
has gone north for some deer hunting . . .
Cmdr. Frank L. Delorenzo and his wife and
son visited his father Frank Sr., a local projectionist.
The younger Delorenzo was stationed
at Norfolk. Va.. as information officer
under Adm. L. D. McCormick. He is being
assigned as squadron commander to Trinidad,
West Indies. He has more than 4.900 hours
flying hime. He was in World War II and won
four air medals.
WB Managers Swap
Showmanship Ideas
(Continued from preceding page)
tunities for the commg year, month by month.
Following are some promotional suggestions
from the Warner manual:
December: Theatre rentals, merchant greeting
trailers, kiddy Christmas shows, kiddy
New Year's whoopee party. New Year's eve
midnight show, costless heralds, poultry giveaway,
decorating theatres, parcel checking,
holiday needs, December expenses.
January: Prizes for first New Year's baby,
January kiddy series, basketball, benefits,
snow pile signs.
February: Lincoln's birthday, Washington's
birthday, public weddings, Valentine's birthday.
Boy Scout week, cow milking contest,
method of operation, carnival week, theatre
front, sports show, accordion schools, auction
night, cooking schools, lobby arrangements,
ballyhoo, athletic night, amateur nights, boolt
review.
For complete details on how to go about
putting on the many exploitations mentioned
above, we refer our readers to the manual
proper. Suffice it to say that if each theatre
manager goes along with each and every suggestion
provided, the very aii- in this area
will be atomic in its potency.
In a special session, for Warner Theatre
managers only, a group composed of men
from the entire territory—Milwaukee. Racine,
Appleton. Madison and Sheboygan. Wis.: Chicago.
111.; Oklahoma City. Okla.. and Memphis,
Tenn., the manual and its contents
were discussed from cover to cover.
Thus, as matters stand right now, every
man jack is on his own. Tliroughout the
coming year, the managers have an opportunity
to prove their ability. Since the drive
is divided into four three-month quarters,
December, January. February; March. April.
May; June, July. August; September. October
and November of 1953. the setup is
fair for all.
|.,,3i man »
Because of the importance
of this
message, space
contributed by
Buy Christmas Seals!
BOXOFFICE
Chas. Peterson Marks
35 Years at Hampton
HAMPTON, IOWA— Charles Peterson this
month is celebrating his 35th year as manager
and owner of the Windsor Theatre here.
Peterson moved to Hampton from Bclmond
in November of 1917 and began operation of
the theatre here. In recent years. Peterson
has turned the active management over to his
son Walter and both are leading boosters for
Hampton and the surrounding community.
83
BOXOFFICE :: November 29. 1953'

Tl
I
Your
I
Frank Cota at Projector
In Mason City Since '06
MASON cri'Y. IOWA Frank X C'.it.i, |.i..
Jectloiilst III the Cecil Theatre here, wu.s Uu
subject of a story written In the Ma.son City
Globe Gazette by Frank Grant. A sllverhalre't
man of 62, Cota Is the oldest projectionist
In Mason City. He has been reelInK
off motion pictures since 1906. But between
shows Cota hu.s l)cen a streetcar conductor,
8 wood finisher, newsboy and a carjientcr
with a traveling roadshow. Cota Is proud of
the fact that Mason City's old Palace was
the second show house in the state to have
talkies. A Davenport theatre. Cota says, had
the first sound in the state.
Cota explained that the initial appearance
of sound was in the famous two-reelers which
consumed 60 minutes and which the patrons
could see for ten cents.
Cota recalled his first
chore as a projectionist. He said that when
he first went to work at the Bijou, all he had
was a stage above the ticket booth which was
erected in open-air style with hand rails
around it to keep the equipment and projectionist
from tumbling down on the customers.
Cota fir.st
saw Al Jolson's "Mammie" at the
Bijou where it had a two-week run. The following
week he went to Racine, Wis., where
he helped install sound equipment and then
stayed on a week to see that everything was
In working order. The first film at the Racine
was "Mammie." Cota returned to his job at
the Bijou and worked two more weeks on
"Mammie."
Cota's first employer was J. M. Heffner, now
retired and living in Clear Lake. Heffner
operated the Bijou when Cota started as a
projectionist, then moved to the Regent (now
the Palace
I with Cota. Cota started at the
Cecil in 1941. At the Bijou. Cota recalls, seating
arrangements consisted of 300 kitchen
chairs. The short 60-minute run of the feature
and shorts enabled 1.000 to see the film
each day. He said the manager or an usher
would have to go up and down the aisles
asking people to leave after one performance
80 others could get in.
Cota's son Paul divides the duties at the
Cecil with his dad. Another son Louis works
as a projectionist at drive-in theatres during
the summer.
To Open New ISmin Theatre
A new 16mm motion picture theatre is soon
to be opened in Guadeloupe, FYench West
Indies, and another is being considered in
Martinique.
Special XMAS
rollers On GRCKN FliM
From Coed Old Dependable
FILMACK
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For Top Qualify and Fast Service
Quonset Theatre af Pierpont, S. D.,
Withstands Ravages of Flames
PIi;iU'( >.\ I .S. D.—The value of a quoaset
type theatre was illustrated graphically here
recently when fire struck the Saturn Theatre,
owned by B. A. Bengt-sson. and damage
was limited to gutting of the interior of the
structure.
Bengtsson said that the four and one-half
year old house withstood the flames very
well. He said that the only two steel partribs
and 30 sheets of corrugated iron will
need to be replaced.
Present plans call for the owner to rebuild
the house "bigger and better." Tnis decision
was brought about by the action of local
citizens, who after the fire swarmed into the
burned-out theatre with shovels and spades
and cleaned out debris, tossing it into trucks
and hauling it away. The Bengtssons, who live
in an apartment above the theatre, were well
provided for, too, when citizens gave them
clothing, furniture, curtains and food for
the new home.
Total loss to the theatre in the fire was
One of a scries of Think
Pieces about improving
your theatre and its
equipment.
1 '•^;;w?^'

. . . Mr.
: November
Tafima Review a la Fourth Grade
OMAHA—When John Koffend, World-
Herald film critic, went to the Brandeis
Theatre to review "The Miracle of Our
Lady of Fatima" he found every seat, and
then some, already occupied by children.
Many parochial schools had been dismissed,
Koffend wrote in his review, so
that classes could see a moving story of
simple and majestic faith in a little Portuguese
village.
"Under the circumstances it seemed wisest
to let a pair of lucky seat-holders review the
fUm."
So Koffend collared two fourth-graders
from St. Cecilia's school—Richard Brown and
Dennis Wilwerding, both 9. Following is the
review
Dennis: Well, in the beginning
Dick: I'll tell that part. They were all
tending sheep, she and her two cousins, and
lightning struck. Then they all went up to
this bush and there they saw this lady. It
was the Lady of Fatima.
DES MOINES
TXyilUam C. McGraw stopped over on his way
home from a Chicago meeting. In addition
to visiting friends, in particular A. H.
Blank and Nate Sandler, McGraw was guest
at a special Variety Club luncheon held at
the Standard club . . Oliver Patrick, the new
.
salesman for U-I, comes from Jefferson,
Iowa. A few years ago he was associated with
RKO in Sioux Falls, S. D. . . . Leon Mendelson
returned to his desk at Warners after
attending a meeting in Kansas City.
Allied Artists boasts a new telefax machine
—the second on the Row. Western Union
telegrams may now come directly to the exchange
and be sent out in the same manner
Dennis: Fatima is this town. I think in
Europe.
Dick: There was a lot of other stuff and
then the miracle. The miracle was the sun
was out. then it started to rain and the
sun went back. Then it came out again and
came very close to the world and turned
all kinds of colors
Dennis: Yes and this boy was crippled.
She said it would take a year to cure him
but when the sun came down he thi-ew his
crutches away.
Dick : The miracle was the best part. It
sort of scared me. I cheered when the miracle
happened.
Dennis: No, the most thrilling part was
when the girl—I think Lucile (Lucia) was
her name—was put in jail. Nobody believed
she saw the Lady. Then all those people
came and said the rosary, even the prisoners.
You very doubtly ever see something like that.
Dick: It was the best picture I ever saw.
Dennis: It was a very religious picture.
and Mrs. Myi'on Blank entertained at
a cacktail party preceeding the Junior league
charity ball last Saturday night . . . Lou Levy
promises that this year's prizes at the Variety
Club party December 8 at the Jewish Community
Center will be better and more numerous
than ever before. Don't fail to be
present and help to contribute to a better
Christmas for some needy child!
Several Filmrowers have taken advantage of
the fine weather and spent weekends and days
off hunting. Eli Garbett, Iowa United, had no
trouble at all in getting the limit . . . The
Paramount Christmas party will be held December
17. Employes will go out for dinner
and then return to the office for a party and
gift exchange.
Virginia Murphy, Columbia stenographer.
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Morton's Popcorn Salt Per Cose 2.95
10c Popcorn Boxes, 2 ounce Per 1000 11.25
10c Popcorn Boxes, P/4 ounce Per 1000 10.00
1 lb. Popcorn Bags, flat bottom, brown Per 1000 1.80
1 lb. Popcorn Bogs, flat bottom, white Per 1000 2.20
Vi lb. Popcorn Bags, flat bottom, brown Per 1000 1.20
I'/i lb. Popcorn Bags, pinch bottom, white Per 1000 1.95
Special Softex % |b. Bags, white Per 1000 2.00
Printed Sacks, 1 lb. flat bottom, white Per 1000 3.10
Printed noiseless, 1 lb. pinch bottom Per 1000 4.60
Prices Subject to Change Without Notice
DES MOINES THEATRE SUPPLY CO.
1121-23 High St. Des Moines, Iowa
was married November 21 to Don Moyer .
Jim Ricketts, Columbia booker and
. .
office
manager, drove to Lafayette, Ind., to see his
Norman Holt,
son-in-law who has been ill . . .
Warner salesman, attended the Coliseum
meeting in Atlanta November 21 . . Buck
.
Manbeck visited the Row last week and reports
very good success with tl-.e booking of
his film short.
Legion Slap at Chaplin
Termed Smug Bigotry
From Central Edition
CHICAGO—The American Legion's attempt
to punish Charlie Chaplin before he
has been found guilty of breaking any laws
rates as smug bigotry in the opinion of
Sydney J. Harris, columnist in the Chicago
Daily News.
"What has happened to the old Anglo-
Saxon idea that a man is considered innocent
until he has been proven guilty?" Harris
asks. "Exactly the opposite viewpoint seems
to prevail in many quarters today.
"I am thinking of the case of Charlie
Chaplin. A few weeks ago, the American
Legion asked United Artists to withhold release
of Chaplin's new picture. 'Limelight,'
until the Department of Justice had completed
its investigation of the comedian.
Why should a man be penalized before he
has been found guilty of anythmg? Withholding
the picture would be a severe financial
blow—but, more than that, it would
be as un-American an act as any Chaplin
could be accused of.
"Public antagonism toward him, so far
as I can- judge, is based on three things:
he has supported left-wing movements, he
has had difficulty in regulating his sex life,
and he has never become a citizen. Now,
unless he has clearly broken any laws, for
which he may be rightfully punished, all
of this is his own business. Neither the American
Legion, nor anybody else, can make
more than a private condemnation of his
attitudes and activities.
"Opinion in England has been amazed and :
outraged over the Chaplin incident. At the
recent premiere of his film, the personal
ovation was greater than the one given to
Princess Margaret. The London correspondent
of the Daily News wrote: 'To Britons
[
of every political view, ranging from left ,
other example of the witch-hunt in the
United States."
"It has never been illegal to have leftwing
sympathies, repugnant though some
may find them: it has never been obligatory
to become an American citizen, so long
as you pay taxes here: and Chaplin's marital
entanglements are depressingly common
in the theatrical environment.
,
"We may not like him, a,s a man; but there I
is no need for us to like him. Tlic smug
bigotry of self-appointed guardians of
'Americiuiism' is a greater threat to the sense
of justice our republic was founded on than
a thousand Chaplins."
3 THEATRE CIRCUIT FOR SALE.
755 scots, Dallas suburban, long estoblisticd business,
$50,000; 500 seats, stodium type, real cstote
included, Wtiitney, Texas, $32.000— this price includes
two buildings; 750 scots, modern brick
hiiildinn, Lconord, Texas, $45,000.
Will Sell Separate, and Hondlo for Third Down
"JOE" JOSEPH—DALLAS, TEXAS
3405 Milton or 2621 Milton
Phones LOgan S707 or LAkcsidc 9437
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Cuyahoga Falls Ohio
To Washington Chain
AKHON -Tlir Wu.slunKtun lUluU ul Cli w -
laiul hns tuken a Iwo-ycur lease on the Ohio
Ttu'iilre at CuyahoRa Falls, near here, erfec-
Uve December 1. M. B. Horwltz, head of the
WnshinKton circuit, now controls all three
film houses In CuyahoRa Falls. He al.so owns
the State anil the Fall."
The Akron Falls Amusement Corp. has
operated the theatre since its openhiK 16 years
ago. It will retain ownership of the bulldliiK
and the hind. Individuals Identified with
Blanchi,
Akron Fulls Amusement include A. J.
Brnle Aust^en, Sam Comerlatom. the late
Anthonly Comeriato and Cora and Marion
Oomeriato.
Austgen, who has been managing director
of the Ohio since Its opening, plans to retire
from show business. He entered the theatre
field as an usher at the old Waldorf in Akron.
and formerly was manager of Loew's. Akron.
He Joined Loew's in Pittsburgh, where he
managed the Penn, then was tiansferred to
Ijoui.sville, New York and Dayton before coming
to Loew's Akron in 1931.
The 995-seat Ohio may offer some foreign
films under the new owners, it was reported.
The Ohio was the Akron area's finest neighborhood
house when it opened on Feb. 12.
1936, and has been kept in good condition
throughout the years. There has been spirited
bidding for films between the State and the
Ohio theatres in recent years, it was said.
Scoop Theatre Is Sold
To Hotel for $175,000
LOUISVILLE—The Scoop Theatre building
has been sold to the Brown Hotel Co. for about
$175,000. The theatre closed last summer. The
building adjoins the Kentucky hotel, which
Is owned by the purchasing company, of which
J. Graham Brown is the principal stockholder.
M. R. Evans, vice-president of the Citizens
Fidelity Bank & Trust Co.. handled the
transaction. The purchase price was estimated
from the tax stamps on the deed.
The Scoop specialized in art films. Several
weeks prior to the sale, the theatre owners
filed a suit against Brown, claiming damages
of $75,000. They said signs and other fixtures
attached to the Kentucky hotel prevented
them from using the full width of the property
for the erection of a new building, thereby
lowering the value of the property. Evans
said the suit had been settled.
Detroit Drugstore Sold
DETROIT—The Film
Exchange drugstore,
principal social center of Filmrow here, is
being sold by Sam Taxey, following the
death of his wife several months ago, to
Tony Lebovitz, who has been retired about
five years. Lebovitz formerly operated a
market on Visger road in the south end of
the Detroit area. The Film Exchange drugstore
was founded by Irving Belinsky, who
now is a Detroit circuit owner.
Jack Carson to Akron
AKRON—The Jack Carson show has been
booked at Loew's Theatre December 5-7.
marking the first time the footlights there
will be on this season.
Cincinnati Variety Tent Stirs City
With Old Newsboys Charity Drive
r^
C
Branch mana^cers in Cincinnati drrlarrd an offlrlal holiday I"T morv than 2M
employes in their offices so they could hrlp nul with thr Varlpty Trnl Old Srfnttoy*
day campuicn for aid for retarded ihildrrn. Shown above, left to rl(ht. »ralrd:
Ed Salxberp, Screen t'lavsirs: William Onir. theatrr owner; Willi.im \. Meier, I'jramount;
S. ('. .lacques. KKO: Vanrr Sr'iu.irtz. chief barker; .Milt (iurlan. .\llied
.•\rtisLs. .Standing: Jim .Mbrose. Warner district manager; llo>s Williams. l'.% rlljr
salesman; Herman 11. Hunt, chairman of the \ariety Club foundation for Krljrded
Children; Bob McNabb, 20th-Fox; Phil Fox, Columbia, and E. .M. Booth. MfiM.
CINCINNATI—Last Monday (17i was a
sunny, mild day and downtown streets were
crowded with businessmen, pre-holiday shoppers
and many others. It was no different
from any other November 17. except for the
mild weather. 'Vet there was a completely
different atmosphere. It was as if on this one
day the city became one unit, with one purpose
in mind—that of accomplishing what
the heart committee of the Variety Club began
—helping the retarded children.
It was a heart-warming sight to find busy
men laying aside their daily responsibilities
to stand on the street corners wearing stovepipe
hats and aprons and crying. "Extra.
Extra ! Buy that special edition and help the
retarded children!"
Men from all walks of life, young, old. former
newsboys and some who were not newsboys,
became Old Newspaper Boys on November
17. and the retarded children were not
the only beneficiaries. The Old Newspaper
Boys benefited, because what they did was
motivated from their hearts. Tlie people who
bought the special edition benefited, because
they opened their hearts to others" needs.
The Variety Club and the Cincinnati Enquirer,
who sponsored the project and who
worked heroically to promote it. bearing all
the expenses it involved, benefited, because
of the goodwill they engendered.
It took hundreds of workers and the part
of each one was important or the resulus of
over $22,000 would never have been accomplished.
However, to one man goes the credit
for being the guiding spirit behind the Variety
Club Tent 3 assuming the retarded children
as its pet charity and for iiustituting Old
Newspaper Boys day as a means of providing
funds. This man Is Herman H. Hunt, local
theatreman. and active Variety Club member.
Herman Hunt is chairman of the Variety
Club foundation for Retarded Children, and
together with Hunt, leadership of the campaign
was carried on by Vance Schwartz, chief
.Mayor Carl W. Rich. left. turn«^ over
the heart of the city— in.stead of the key
to the city—to the Cincinnati Variety
Club Foundation for Retarded ( hildren
and chairman of the Foundation Herman
H. Hunt. Mayor Kich viid: "\ariety
Tent 3 h-is won the heart of ( incinnatti
for it.s 'Heart of Show Business'
the retarded children."
barker, and Phil Fox. chairman of the Variety
Club heart committee. Innumerable
Variety members headed the committees, also
Mrs. Manny Weiss, president of Variety
Wives, members of the Cincinnati Enquirer
staff, local radio and TV personnel and members
of the Hamilton county council for retarded
children.
Among Enquirer personnel special mention
must be given to Mildred Miller, rorttig reporter
and feature writer, who worked tirelessly
in behalf of the campaign. Mrs. Miller
has taken the retarded children as her pet
hobby and is on the Hamilton county board
(Continued on next page)
BOXOFFICE November 29, 1952 ME
83

^
John Gardners, Fafher-Son
Team,
Strike Pay Dirt in Drive-In Field
CLEVELAND—John Bernard Gardner sr.
and John Bernard Gardner jr. form a wellknown
father-son team within the industry
that is meeting with success in these days
of pessimism. It is one of those happy combinations
that grew out of necessity and
flourished from its inception.
Bennie Gardner sr. was a Paramount salesman
in Columbus and Cleveland for 25 years.
When Paramount discontinued its Columbus
office early this year and Columbus exhibitors
were served out of Cincinnati instead of
Cleveland, Gardner's longtime affiliation with
Paramount came to an end. At this point,
father and son pooled their energies and
knowledge of the motion picture industry to
expand in the outdoor theatre field.
When John jr. completed his World War II
navy duties, he acquired an interest in the
Rayland Theatre, Rayland, Ohio, in association
with Herbert Ochs. The theatre prospered.
He then built a drive-in called the
Grove in Elm Grove, a suburb of Wheeling,
W. Va. While he provided the technical knowhow
to operate the theatre, his wife Dorothy
took over the job of landscaping the property
with the result that the Grove is now a showplace
in its area. As soon as the Grove was
lusty enough to stand on its own feet, John
jr. in association with his dad acquired another
ozoner—the Riverside—on Route 27
between Martin's Ferry and Steubenville, and
also bought Ochs' interest in the Rayland
Drive-In.
And now the Gardner team is again reaching
out in an expansion program. They have
purchased 20 acres of property belonging to
the Heimerl farm on Route 79, 12 miles south
of Hebron. Last week they broke ground for
the first of three buildings which will comprise
the newest drive-in project. The three
buildings will include one for concessions,
another for the main tower and the third for
office space. The first one, the office building,
will be completed this fall. Other construction
will be resumed in the spring.
"Our immediate plans call for a 500-car
drive-in," John sr. said. "However, we have
plenty of land and are preparing to expand
our facilities to provide for 800 to 1.000 cars at
a later period." The newest Gardner project
MAIL IN DATES
TODAY
ALBERT
DEZEL-
831 S.Wabash CHICAGO
NOW BREAKING
ALL RECORDSIi
84
OllVSTAHDINO
-S UN/rSHOWS-
ART OF LOVE
,BED-ROOM DIPLOMAT
BIRTH OF LIFE
'BURMNG QUESTION
'SiSHiNC VICE TRUST
HOW TO TAKE A BATH
sss
CRAFTSMANSHIP AND ENOlNSeRINO
John "Bemie" Gardner sr., left, and son
John jr., former navy man, exemplify
happy domestic life and an ajrreeable
working team in the drive-in field.
is located on the banks of the Little Licking
river and has plenty of natural scenic beauty.
"We will take advantage of this scenic
beauty," Garner continued, "by making this
area free to the public although it will be
adjacent to the theatre. Our immediate aim
will be to bring people to the location. Once
there, we will make the theatre so attractive
that the free picnickers will feel an urge to
come into the theatre. Mrs. John jr. will give
us the benefit of her landscaping experience
and we expect to make this newest drive-in
as great a showplace as the one in West
Virginia."
In order to give the new project his personal
attention, the elder Gardners have
moved from Columbus, where they made their
home for almost 25 years, to Harbor Hill just
east of where they are building.
Before joining Paramount sales force, Gardner
was an exhibitor in Toledo, where he
owned and managed the Strand Theatre and
entertained the customers with illustrated
songs. So, while dad brings to this father-son
combination long years of experience in exhibiting
and selling motion pictures, John jr.
provides the new, forward look, the energy
and the optimism that is striking pay du-t in
the three outdoor theatres now waving the
Gardner banner.
P. Stanley Brouchey Dies
DETROIT—Paul Stanley Bouchey, projectionist,
died recently at Eastlawn .sanitarium
where he had been receiving treatment for
tuberculosis for several months. He was 58.
He started in the business at the age of 14
in the handwind days in a small theatre located
near the Belle Isle bridge, and had
been in Detroit theatre booths for 44 years.
Among older theatres in which he operated
were the old Royal on Monroe avenue, the
Odeon, Garrick, Blackstone, Broadway Capitol,
Alhambra, Gayety, National, Columbia
and Family.
About 3,500 motion picture theatres are reported
in operation in India, 800 of which
are touring exhibitors.
Old Newsboy Drive
Stirs Cincinnati
(Continued from preceding page)
of directors. This is not her first effort in
their behalf.
Among individual notables who became
newsboys were Mayor Carl W. Rich and
other mayors in Hamilton county; James
Garfield Stewart. Ohio supreme court judge
and former Cincinnati mayor; Dr. Nelson
Glueck, president of the Hebrew Union college,
and hordes of prominent business and
professional men. CIO leaders loaned their
support and increased the total fund by a
substantial amount; members of three American
Legion posts helped; all theatremen in
the city gave their support both in selling
papers and running trailers and in having
wishing wells in their lobbies; Filmrow personnel,
from managers on down, gave up part
of their day Monday in behalf of the affair;
members of the Chochem club, who have previously
given help to retarded children, went
all-out for the youngsters; motion picture
machine operators helped out as did members
of fraternities and sororities and others
too numerous to mention.
Standing on the busy corner of Fifth and
Vine streets was 74-year-old Clifford W.
Poore. who worked during the entire eight
and one-half hours and who turned in the
largest individual sum. The top peddler in
the suburban area was 68-year-old Louis A.
Fortwangler. Thi-ee Cincinnati mothers of
retarded children not only organized the
local Hamilton county council, but two of
them helped organize the 3-year-old national
association.
Two Detroit Lawsuits
On January Dockets
DETROIT—The Michigan supreme court
at Lansing has set the appeal in the case of
Louis G. Havens, former operator at the
Fine Arts Theatres, against lATSE Local 199
for the January term of court. In his case,
Judge Thomas P. Maher ruled against the
plaintiff In dismissing the bill of complaint
on May 2, 1951. and Havens took the case
to the supreme court.
Havens charged he had been kept in virtual
vassalage by being refused a membership card
in the Detroit local. He contended he had a
right to such membership. Havens lost his
job at the Fine Arts when a local member
was appointed.
The trial of the two-way lawsuits filed between
United Detroit Theatres and Goldhar-
Zimner Theatres over the lease of the Alger,
Annex and Regent in Wayne county circuit
court is expected to be set about the same
time. This case was filed following the dissolution
of the G-Z circuit, and involves several
intricate legal issues, which were reported
in detail in BOXOFFICE March
10, 1951.
w
G*t Your Special
XMAS
traiUrs On GRIIM fILM
From Coed OM D«p«ndabte
FILMACK
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For Top Quality and Fait Service
BOXOFFICE
;
; November 29. 1952
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Weekly TV-Film Show
Starts in Cleveland
CLEVB:LAN1> TUv first (.1 ii MTlcs of motion
plcluri' industry-.spon.sorod weekly TV
shows got off to nil excellent start Sunday
(16> In what Is said to be the first lime that
!he film Industry and TV have formed a parliicrshlp
on a regular recurrent basis. The
proRrum. called Lights. Camera. Questions, is
ii half hour show from 1 to 1:30 p. m. every
Sunday over TV station WXEL, with Bill
Gordon as emcee and a panel of first run
theatre executives who try to answer the questions
submitted by the listening audience. The
questions are either sent direct to station
prepared
WXEL or are deposited In specially
boxes in the lobbies of the participating theatres,
which are the RKO Palace. Loew's State.
Ohio and StlUman, Warners' Allen, the Hippodrome,
Lower Mall and Fairmount.
Everyone who submits a question u.sed on
the program receives a pair of tickets to one
of the first run theatres. If the question
stumps the panel, a Treasure Chest drawing
Indicates what prize the questioner will
receive. The.se are all outstanding prizes promoted
by the theatres in cooperation with
the merchants. Additionally, there is a weekly
grand prize to the person who correctly identifies
the photo of a star flashed on the
screen, states In what picture the star is currently
appearing and. in a specified number
of words, submlt-s in writing an answer to
the question, "What Have the Movies Done
for Me?"
Panel at the premiere presentation of the
Lights, Camera, Questions program consisted
of Prank Murphy, Loew's Tlieatres division
manager; Max Mink, RKO Palace manager;
Joe Weinstein, booker for Warner Theatres;
Jack Sllverthorne, Hippodrome manager, and
Leonard Greenberger, manager of the Fairmount.
The program opened with an Introduction
of the panel members after which Bill Gordon
went right into a questlon-and-an.swer sequence.
This was interrupted with the introduction
of Mary Castle, who has been In town
promoting "Eight Iron Men" at the Palace.
The question period varied between straight
questions of title and star Identification and
the presentation of clues from which the picture
and star are to be identified. Then came
some shots of a few of the first motion pictures
ever produced, just by way of novelty.
And to show the difference between these
1895-96 flickers and the modern motion picture,
they were followed by scenes from "The
Plymouth Adventure," the State Theatre's
Thanksgiving attraction. Gordon brought the
half hour program to a close with a rundown
of the attractions currently playing at the
sponsoring theaters and concluded with "Let's
Go to the Movies. They're better than ever."
Major distributors are co-sponsors of the
program along with the first run theatres.
Seeks to
Halt Ozoner Building
DAYTON—The Eastmont Park Corp. has
filed a suit for a temporary injunction to bar
the construction of an outdoor theatre on
land near state Route 35, adjoining the Eastmont
housing project. Samuel Levin. Dayton,
was named defendant in the petition filed in
the Montgomery county court.
The 18 motion picture theatres In the
French West Indies exhibiting 35mm pictures
have a total seating capacity of 7.150.
CLEVELAND
Muloncy. MOM centrttl dn
.
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mvr.
rxchange
spent Hcvcral dayit In the < . vUltor from the
cunt
wius Republic dIvUlon muruiKcr John P. Curtain,
who .laid that Ihrrr dowiitowti Um-w'.i
hou.ses have booked Republic pictures Loew's
State will ploy "Ride the Man Down. " .tuning
December 17. the Stlllmnn opened
Thanksgiving day with "TTiunderblrds" and
the Ohio had a November 22 opening on
"Woman of the North Country." Thl.i l.s the
most Important local first run booking announcement
ever made by Republic.
Jean Grirfln, A.ssoclated circuit receptionist,
resigned because of the distance from her
home to the office . . Back Into the film
.
fold is Malva Rasenblatt. former .secretary to
then Warner Ohio Zone Manager Nat Wolf
After a short period with Ohio Advertising
Co., she has become a member of the Monogram
staff, taking over the duties formerly
performed by Bob Nero, whase 20 year association
with the company came to end last
week.
.\nother old friend back on the scene l.s
Bill LIssner. He is with Universal on the
pro tem basis that removed EMdle Bergman
from the sales staff to be acting branch
manager, while Eddie Heiber substitutes for
the ailing Ben Robins in Detroit . . . MOM
exchange had a rash of new engagements.
Nancy Gordon of the front office staff will
marry Lewis Coben, army duties permitting.
And Jean Gary, inspector, will become Mrs.
Walter Bittner.
Morris Blacker, onetime owner of three
houses in Cloverport, Ky.. resigned as assistant
manager of the Lower Mall here to
become general manager of Jack O'Connell's
Loop Theatre. Toledo, and Paulding Theatre.
Paulding . . . Julius Lamm, for 22 years
manager of the Uptown Theatre, about to
celebrate its 25th anniversary, was guest of
honor at the Glenville Corner Business Men's
club at an anniversary luncheon Tuesday
(25 1 In the clubrooms. Lamm is one of the
club's
past presidents.
.M. B. Horwitz. top man of the Washington
circuit, is on the receiving end of congratulations
these days. The occasion Is
the engagement of his granddaughter. Marcia
Miller, daughter of Richard and Birdie
Horwitz Miller, to Ernest Klein, a last year
student at Western university. Marcia attended
Ohio State university, her mother's
alma mater . Leff. United Artist
manager, has added Peter Marshall to his
sales staff to cover the Toledo territory.
Marshall was transferred here from the Albany
office . . . Mi-s. Lemoyne Thompson,
who took over the Port Theatre. Freeport,
about a month ago. has called it a day. The
house closed this week.
.
National Screen will hold it office Christmas
party December 22 In the Alpine Village
Charles Gottlob is concentrating
. . . on his newly acquired Packard agency in
Elyria and letting Herb Horstemeier worry
about bookings for his Mount Pleasant
Theatre Schwartz, partner of Jack
Shulman in ownership of theatres, both indoor
and outdoor, in the Cleveland and
Plainview areas, left for the winter in Florida
Joe Robins. Warren theatre owner.
.. .
111 o drpart'
lil» l.«

. . Ray
. . . Nick
. . . Benny
. . Claude
. . William
. . Thomas
.
. . Allen
. . Richard
I
DETROIT
The Fred DeLodder circuit has closed the
east side Your Theatre . Branch
of Hastings, longtime president of Michigan
Allied, was here the first of the week, very
pleased to have a breathing spell from his
long tour of duty as an association spokesman
. . . Tom McCleaster, 20th-Fox division
manager, was a visitor . . . Sol Gordon had
a big promotional tieup set for the virtual
world premiere of "Pony Soldier" at the Fox.
Herman Cohen, formerly on the Columbia
sales staff here, is reported returning to the
sales field in Los Angeles . . . William Clark
reports the Butterfield house doing very well
with "The Quiet Man" . . . Bill Kent of UA
reports that the Mendon Theatre at Mendon,
operated by Louis Danley. has switched to a
three-day midweek closing . . . Mrs. Ethel Kilmark,
who has changed the name of the Ritz
at Watervliet to the Vhet, was a Row visitor.
Larry Burr, MGM cashier, became father
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of a baby named Cheryl Laureen . . . Barry
Bernard is the new RKO exploiteer here, replacing
Henry Howard . . . Al Bagley. who had
the Film Exchange restaurant before George
Sourvanis, was back to visit last week, enjoying
a brief rest after selling his Palmer grill
before embarking in a new enterprise . . . Andrew
Adani, former partner in the Hazel Park
Theatre, has switched to the tool shop field,
. .
and is now with Columbia Tool & Gauge .
Lou Mitchell, supei-visor of the Kilbride circuit,
decided he'd make too good a target and
passed up the hunting season.
Irving Goldberg, partner in Community
Theatres, returned from a fishing trip to Sea
Island, Ga., and to Bimini, Fla. . . . Walter
Corey, Paramount booker, was off with a cold
George, west side circuiteer. was in
Chicago a few days on business . . . Joseph H.
Thornton of the Warren booth is busy doubling
with a daytime electrical job . . . Jack
Krass has put the Graystone on a twochange-a-week
policy, remaining dark on
Wednesdays.
Harry Clark of Wisper & Wetsman reports
great satisfaction with the new RCA Synchro-
Screen in the Dearborn Theatre at Dearborn
and Ethel Resh will celebrate then'
35th wedding anniversary December 2 at the
Club 509 .. . Bernard "Sonny" Schwartz, who
ran ti\e Ambassador prior to its recent closing,
became father of a baby son named Gary.
Nightingale notes: Carl Larsen made the
5-10 split; then Roger Valiquette followed
for a repeat, with Matt Haskin making both
Nick Forest, captain
the 5-6-10 and the 2-7-8 . . .
of the leading Amusement Suppliers, was
up hunting, so his team didn't get credit for
Ray (Roundhouse
the high score of 2,507 . . .
Curve) Gagnon is out to win the Jack Hall
trophy . . . Lynne Haskin, 5-year-old Nightingales
mascot, thinks her dues are all paid
and is looking forward to the next party . .
Hot bowler from Carl Mingione, who went
from 123 to 202, got a laugh from Garry Lamb,
who went from 112 to 183 .. . Speedball Fred
Sutterfield hasn't been getting his usual high
scores since he went in for supersonic rolling.
Thomas Ryder and Don Currie are new as-
.''istant managers at the Michigan, replacing
Frank Morbitzer and Frank Dillon . . . Betty
Geary, former assistant at the Riviera, and
Edward Pletta have replaced Arlene Kotch
and Steve Simon at the Palms-State, with
Jack Cotaldo named night manager and Jack
Sage relief manager under the new all-night
Betty Young ha,s succeeded Paul
policy . . .
Widdis as second assistant at the Madison .
Isabelle Bradley took Betty Geary's place at
the Fisher.
Madison and Joan Ladyman at the Riviera
have been placed on the UDT managerial
training staff . . . Joe Lee hosted a screening
of "My Pal Gus" . Johnson of Grand
Rapids. Glenn Cross of Battle Creek, the
Ashmun brothers of Caro. Bob Pennell of
Bronson, John Vlachos of Flat Rock, Mr. and
Mrs. Ernest T. Conlon of Allied, Ernie Forbes,
Art Robin on. Nick George. Ben Wachansy,
Tom Allen and Clarence Williamson of Detroit
were at Chicago for the National Allied
convention Arthur "Buddy" Fields, formerly
with
. . .
Amusement Booking Service, is
now with the Mike Falk office.
. .
Ray Macliey, formerly a theatre artist for
many years in this area, is the new manager
of the Rouge in River Rouge for Associate
Theatres, replacing Rose Cardia . . Sherman
.
Lambly jr., is back to his old post as projectionist
at the Rouge . Edward Jacobson,
veteran exhibitor and exploitation specialist,
has quit the show business to become a
freezer salesman. He was succeeded as manager
of the Loop by Philip McNamee, who
was with the Cohen circuit for about 20
years. Sol Berns remains as co-manager.
The Theatre Sound Engineering Co., established
in the suburb of Lincoln Park by John
Magocs in 1936, has discontinued operation.
Magocs, a former lessee of the Medbury
Theatre in Detroit, has switched to the radio
field. William C. Bradley is pinch-hitting
in the booth at the Stone . A.
Rank, long with the Roseville Theatre at
Roseville, reports projectionists from the
drive-ins in the Mount Clemens area busy
with new occupations for the winter season
. . . Lew Wisper of W&W Theatres returned
from a ten-day trip to California.
Ed Heiber Will Relieve
As Detroit U-I Manager
CLEVELAND—Peter Rosian. U-I district
manager, has made some temporary personnel
changes in his district due to injuries suffered
in a recent automobile accident by Ben
Robins, manager in Detroit.
Until Robins, now confined to a hospital
near Los Angeles with a broken leg and a
broken arm, can resume his post, the Detroit
branch will be under the operation of Edward
Heiber. recently named Cleveland manager to
succeed Lester Zucker. And Edwin R. Bergman,
city salesman, will temporarily fill the
local managerial chair. It is understood that
both Robins and wife suffered severe injuries
on their recent vacation trip to the coast.
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Phone BRoadway 3-4646
19800 James Couzens Detroit 21, Mich.
ERNIE FORBES
THEATRE SUPPLY
214 W. Montcalm
Detroit 1, Mich,
woodward 1-1122
Wo Help You Make Movies Better Than Ever
Marvin Morris is new assistant to Jack Sage
at the Fisher . Parker is new assistant
at the Cinderella, replacing Pat Allor, who
moved to the Woods, while James Cannon
went into the Ramona . Velis has
replaced August Hampe at the "Varsity, while
Edward Brooks replaced Donald Frushour at
the Regent . Kozaren took Pat
Allor's post at the Alger; Ray Ledel moved
from the Mel in Melvindale to succeed
George Robert at the Norwest, and Johnson
Shupe took over John Williams' duties at
both the Birmingham and Bloomfield.
Ray Hill at the Fisher, Ruth Duncan at the

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Konjos
Tradesman Relates
Ken Theatre History
Uhn'Kt)!!' riic Kfii I'licatrc at Knilikt-iimuth,
Mich., was the subject of a special
article In the October 29 Issue of the Michigan
Tradesman. dctnllinK the history of this
hou.se. built five years aRO. Known as one
of the most modern pastwar upstate hoases,
It brought the screen to an Important Michigan
town which had long been thcatrele.ss.
The article follows:
Several times before 1946 different businessmen
had toyed with the Idea of building
a theatre In Frnnkcnmuth. but one after
the other, their plans fell through. Aside
from the town's school activities and ball
games, no entertainment was provided to
keep the young people occupied. The closest
theatres were In towns 11 and 16 miles away.
A Fenton. Mich., farmer. Aybert Wakeman.
realizing this entertainment need, bought
property on the south edge of town, secured
a theatre building permit and brought his
family here to live.
After extensive research on theatre planning
and equipment. Mr. Wakeman drafted
his own plans, even to an original marquee
design, and acted as building contractor. He
stressed comfort features, and achieved perfect
acoustics with an arched auditorium
ceiling of Nu-Wood tile under a Great Lakes
Steel Corp. quonset. The projection booth
was built large and equipped with Brenkert
machines and RCA sound—thoroughly fireproof.
All floors and walls were of concrete and
steel construction with seven outer doors for
ample exit in case of fire; thus providing the
lowest fire insurance rates of any theatre in
Michigan.
The outer lobby was built spacious enough
to afford shelter to all waiting patrons during
inclement weather. Even the lankiest
have leg room in the comfortable Kroehler
Push-Back chairs and there's no getting up
to let others pass. The Trane system of
heating and air conditioning was installed to
make a more healthful and comfortable place
to congregate.
The Ken Theatre. Ken being the heart
of Frankenmuth. opened doors to the public
Sept. 19, 1947 and has closed them only
on Christmas eves since.
Detroit Film Censors Cut
10.675 Feet of Film
DETROIT—Cuts by film censors in October
reached the highest total since August 1949
In Detroit, hitting 10.675 feet, out of 535.000
feet of film reviewed. Six individual films
made up the total of cuts, with one Swedish
film, running 10.000 feet alone, rejected in
Its entirety as unsuited to viewing by local
audiences. One film by a major Hollywood
producer also felt the censor's shears as did
four foreign films, two Mexican, one German
and one Greek.
The censors showed an unusual diversity
of languages covered during October, with
American product totaling 364.000 feet, while
foreign product totaled 171.000. Individual
language groups included were Mexican. 88.-
000; English. 46.000; Armenian. 12.000 Swedish,
10.000; Greek, 8.000, and German, 7,000.
COLUMBUS
The Ohio KrMiulrFntrnnUI commLwilon will
a.^k the li-KLslittiire to appruprlalr about
$200,000 for an outdoor theatre, probably on
the Ohio State university Kolf courxc. and for
a paReant dcptctInK the hl.itor)- of Ohio and
the Northwe.st territory. Tlie pageant would
be staged by Poul Oreen, author and producer
of "symphonic hl.itorlcal dramo-i" In
North Carolina. VlrKlnla and Wa.->hinRton,
D. C. The theatre would .leat about 1,500
and would be used permanently by the Ohio
State speech department.
Ellie Boley, Junction City sophoniorf in
home economics, was chosen Ohio State
homecoming queen and presented n wrlat
watch spon.sored by Spencer Tracy, .star of
"Plymouth Adventure." Manager Walter
Ke.ssler. of Loew's Ohio, acted as stand-in
for Tracy at the presentation . . Molllc
.
Warren, North high school homecoming
queen, was chasen Queen of Queens on the
RKO Palace stage. Runners up were Bettye
Grooms, Hilllards. and Sherrle Phillips.
South High .school. Manager Harry Schrelber
cooperated with the Ohio State Journal In
staging the content.
George Tucker. 49. who was publicity manager
for Loew's Theatres here 20 years ago,
.
died in Bergen, N. J., after a long Illness.
He was a Broadway columnist for the Associated
Press and a war correspondent .
The booking of Ro.se LaRose. burlesque
queen, at the Gayety here, was canceled by
Manager Jay McKee after police objected
to her act. Arthur E. Remmert of the vice
squad found portions of her act "in\moral
and indecent." He praised the theatre management
as being "very cooperative" In
changing the show . . . Police here are
searching for a man who has been calling
theatre cashiers here and using obscene
language.
It is reported that Betty Hutton may ap-
pear at the Palace here in January . . .
Loew's Ohio has changed its roof sign to
a flashier system. The Ohio's V-sIgn was
damaged in a high windstorm . Bennett
and Zachary Scott are the stars of "Bell,
Book and Candle" due to open a three-day
engagement December 11 at the Hartman .
Gold lifetime membership cards in the
stagehands union were presented to Albert
Dolder, 76, and Edward Gregory. 81, at a dinner
here. Dolder has been a stagehand for
50 years and Gregory for 60. Both men are
still
active.
Cohen Circuit at Detroit
Leaves Cooperative
DETTROIT—The Cohen circuit, long a principal
member group of Cooperative Theatres
of Michigan, has withdrawn. No formal statement
of position on either side was available,
but it was understood that this was the culmination
of a difference over basic policy.
Cooperative is one of the two principal defendants
In the $8,750,000 lawsuit brought by
Society of Independent Motion Picture Producers,
now In its third year of preparation
for federal court trial here. The Cohen Circuit
currently operates five sizable houses:
the Hollywood. Victory. Roxy and Rio in Detroit,
and the Lucon in East l^nslng.
Interest in New Equipment
Is High. Dealers Report
T)
'
unlcini
and I)::
d from th« AUu

Loss of Industry Personnel to Jobs
Paying More Is Cleveland Worry
By ELSIE LOEB
CLEVELAND—Irving Mack, who heads Filmack.
in a recent issue of his monthly house
organ Inspiration, commented on the number
of good film men leaving the industry
for greener fields, while fewer and fewer new
men are coming into the field to replace
them.
This situation is strikingly true in the
Cleveland area. While it is true that the
hours of a theatre manager are long and
arduous, the rea.son they are deserting their
chosen field, they say is inadequate pay as
compared to other industries. As one theatre
manager recently said, "if I have to work
day and night seven days a week, I'll work
for myself and reap whatever rewards are
possible." It is also pointed out that a theatre
manager's job is generally the end of the road.
He asks "where do we go from here?" And
in most cases the answer is "nowhere."
The same situation prevails in the distribution
field. Salaries have not kept pace with
those in other industries, so the men who
have put in as much as 18 or 20 years selling
film are bowing out. Replacements are not
only difficult to find, but they are difficult
to retain. Jobs are no longer filled by young
men enamored of the industry, but as a stopover
until they find something better.
Look at the number of experienced, successful
theatre managers who have quit the
field in this territory within the last year.
They include J. Knox Strachan, with Warners
for 20 years, now promotion manager for the
AUerton hotel; Max Greenwald, manager of
the Richmond Theatre, now operating a
talent booking agency in Texas: Irwin Solomon,
longtime manager of Warners' Ohio
Theatre, Canton, currently in the candy business;
Fred Holzworth, for 25 years manager
of Loew's State and the Hilliard Square
Theatre, now in the advertising business;
Gertrude Tracy Reynolds, manager of the
Parma Theatre, now advertising manager for
the Parma Post; Robert Holland, former
local theatre manager, now in the theatre
promotion business.
In the distribution field among those who
spent long years building up good relations
with exhibitors only to chuck it aU are Phil
Harrington, with MGM for 18 years, now
selling lumber; Bob Richardson, former Eagle
Lion branch manager, heading a business of
his own; Jerry Lamm, Imperial Pictures
salesman, now selling records; Max Jacobs,
who headed his own exchange, now a representative
for an investment company.
Industry members here are worried. The
glamor of being part of the film industry has
worn off. They aren't afraid of work, but
they want financial reward comparable to
that in other industries.
Business Picks Up
A Bit in Cleveland
CLEVELAND—Downtown business picked
up considerably. Heavy preholiday shopping
bringing crowds downtown probably was a
contributing factor. The weather was springlike
and as a result, five of the eight first
runs exceeded their averages. The top film
of the week was "The Prisoner of Zenda"
with a 140 per cent rating at the State.
"Because of You" at the Allen was runnerup.
"The Snows of Kilimanjaro" closed a sixweek
downtown run with a par gross at the
Tower. Neighborhood business was spotty.
(Average Is 100)
Allen Becouse of You (U-l) 120
Hippodrome The Thief (UA) 110
Lower Mall The Greot Concert (Artkino), 2nd
wk 120
Ohio Everything I Have Is Yours (MGM), 2nd
d. t. wk 90
Palace Eight Iron Men (Col) 1 00
State The Prisoner of Zenda (MGM) 140
Stillman The Turning Point (Pora) 110
Tower The Snows of Kilimanjaro (20th-Fox), 6th
d. t. wk 100
'Ivanhoe' and 'Snows' Strong
In Second Months
DETROIT—Business looked very spotty,
with strong attractions like "Ivanhoe" and
"The Snows of Kilimanjaro" doing well in
their second month.
Adams Ivanhoe (MGM), 6th wk 75
Modison Untamed Women (UA); The Jungle
(LP) 100
Michigan Springfield Rifle (WB); My Wife's Best
Friend (20th-Fox) 1 20
Palms-State Yankee Buccaneer (U-l); Toughest
Man in Arizona (Rep) 90
United Artists The Snows of Kilimanjoro
(20th-Fox), 4th wk 1 20
Fox Pony Soldier (20th-Fox); Faithful City
(RKO) 85
HANDY SUBSCRIPTION ORDER FORM
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THEATRE
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"^AME
STATE
POSITION
J. S. Jossey Stricken;
Cleveland Film Man
CLEVELAND—Julian "Jack" S. Jossey, 59,
one of the leading industry figures in both
distribution and exhibition in this area, died
Thursday night (20i in University hospital
of a heart ailment. Although he had been
in poor health for several years, he was a
regular visitor to his office in the Film building
until the day before his fatal attack.
Funeral services were held Monday (24 1 in
the DeVand Funeral home and burial was
in Lake View cemetery.
Jack Jossey came to Cleveland in 1915 from
his home in Forsyth, Ga., and shortly thereafter
formed Western Pictures Co. in association
with George Jacobs to distribute
state rights pictures. Several years later
Jacobs left this territory for Florida, where
he is now a highly successful real estate
operator. At this time Jossey made a temporary
film connection in New York, but
soon returned to Cleveland to sell sound
equipment and state rights independent pictures.
Desiring to take roots in Cleveland, Jossey
organized his own independent exchange.
Progress Pictures Co., with W. E. Shallenberger
as partner. Associated with him during
the ten years of operation of Progress
Pictures were Sam P. Gorrel, salesman; Richard
Wile, in charge of publicity, and Carol
Slavin Hamberg, secretary. Jossey later
acquired several state rights pictures which
he distributed through Monogram and later
through Republic. In these enterprises he
was associated with Nat Lefton, as well as
in the acquisition of the territorial bank
night franchise.
At this time Jossey turned his attention
to exhibition. He acquired a chain of theatres
in southern Ohio, the Oxford and Miami
in Oxford; the Mariemont, Mariemont, and
the Rialto, Cincinnati, operated as the Valley
Amusement Co. Three years ago he sold
this chain to the late Nat Galley. They
are now owned by Bill Onie.
In the northern Ohio territory Jossey had
a financial interest in the Mayland Theatre,
Cleveland; Berea Theatre, Berea; Highland,
Akron, and the Medina, Medina. He also was
affiliated with Herbert Ochs in a chain of
drive-ins in Canada. With Kroger Babb, he
formed Hygienic Productions and Hallmark
Productions, producing and distributing exploitation
pictures.
Jossey was a member of the Variety Tent
6. a charter member of Motion Picture Pioneers
and a member of the American Legion.
In World War I he was a cavalry captain.
Surviving are his wife June, two stepsons,
Robert Wilcox of Toronto and Pfc. Richard
Wilcox, now serving with the army in Germany;
two sisters and two brothers. Jossey
maintained two homes, one at 3143 Chelsea
Dr., Cleveland Heights, and his hunting lodge
near Bracebridge, Ontario, Canada.
Max Leib to Station WJR
DETROIT—Max Leib, formerly concert
master of the Pox Theatre orchestra, has
been named musical director of WJR, the
only clear channel radio station in Michigan.
Among the educated natives and non-Africans
in French West Africa there is some
demand for .sopliisticated comedy and intellectual
films. 1
,!P
(ffiP
^ces
88 BOXOFFICE November 29, 1952;
H

!
DETROIT—Fred
I
j
1
playing
I
program,
I
•
1«II
ftf'
\
'Baby-Sitting' Shows
Payoff at Cleveland
CLKVKLANU CliurU-.s -Chuck" Miiiku.s,
manngcr of Ihe LiiSalle. ii Gilsdunovic circuit
house, hii.s gone In for a buby-sUllng service
on a grand scale, lakln^ care of a.s many
as 700 youngsters on u Suturtliiy morning.
This Saturday morning special kiddy show
Is sponsored by the shopping center merchants.
Approximately 100 merchants have
assumed all costs of the show. TTic children
are not only admitted free, but are
given a token free gift.
The object is to provide a safe parking
place for the children while the mothers do
their weekend shopping. Showtime 1.; from
10:30 a. m. to 12:30 p. m. This gives the
parents time to make their purchases and
get the kiddles home for lunch.
Some parents Just park their youngsters
In the theatre, relying on the theatre personnel
to look after them. Sometimes one adult
brings In a flock of children from a neighborhood
and stays to watch over them during
the show. The PTA also provides chaperones
for these free morning shows which,
for the two Saturdays the plan has been in
operation, have attracted approximately 700
children each Saturday.
"Strange to say." Markus says, "this has
not Interfered with our regular Saturday
matinee attendance. Mostly the Saturday
matinee attracts older children who come to
see a lively action picture. For the morning
shows we have a program of cartoons."
The youngsters, admitted free, are not
destructive or unmanageable. Markus says
It is quite the contrary. They are vei'y well
behaved. There is no vandalism or destruction
of property. And happily, they constantly
beat a path to the concession stand.
This plan was initiated as a holiday program,
but it is proving so beneficial to the
merchants that there is talk of continuing
It even after the holidays.
The same plan Is worked with variations
In some of the Modern circuit houses. At
the Vine Theatre. Willoughby. and the
Medina Theatre. Medina, the merchants
sponsor free daily shows during Christmas
week only. The purpose here also is to give
parents free shopping time.
Result of both policies is to establish goodwill
between the theatre and patron and to
create a spirit of cooperation between the
theatre and the merchant.
Film Brings Memories
Walton, now managing
the Iris Theatre, sat in at several showings
of "The Story of Will Rogers" when he wa-s
j
the picture this week, but on each
occasion could not stand to stay for the
I
climax. Walton was agent for Wiley Post
In New York and staged a big promotional
including placing a plane on the
Roxy marquee, when Rogers and Post made
their fatal flight to Alaska. The memories
were too strongly recalled by the film.
Raze Princess for Restaurant
YOUNGSTOWN—The Marrock Corp. has
leased the Savoy hotel and old Princess Theatre
property for development. The new owners
are considering a restaurant on the site.
Robert Wile Sums Up Repeal Case
In Letter to Congress Tax Group
COLUMBUS—The federal adml.iMnr tax
Is a ".souk the poor" levy, drclm
Wile, executive wcreiary of the It.'
Theatre Owners of Ohio. In n letter to the
Joint congreiwlonul committer on Internul
revenue taxation.
"The average price of movie llcket-s. le.i*
federal tax. Is only 38 cent«." added Wile,
"which makes movies definitely the poor
man's entertainment medium. Wealthy people
can afford to spend large .lum.s for entertainment
and can avoid the tax completely.
They can go to the opera, roncorta
or symphony orchestras, all much more
costly than the movies, without paying any
tax. They can hire a fishing boat for a day
at a cost of $60 or $70 and add a catered
box lunch for $20 and not pay a cent In
federal tax. Many other forms of entertainment
are also tax-free— bowling alleys, bingo,
bazaars, billiard parlors, etc.. etc. This Ls
definite discrimination against movies "
WANT ONLY EQUAL TAX
He said that theatres have never a-kcd
for preferential treatment. "All they wont
Is the same tax base as any other business."
he added. "There Is absolutely no Ju.stlflcatlon
for this unfair, discriminatory additional
20 per cent federal admission tax when one
considers that theatres are already paying
every single tax paid by any other business
in the country. Here is a partial list of taxes
already being paid by theatres. In addition
to the admission tax:
"Federal taxes—Income, corporation,
social
security, unemployment, raw film, excise tax
on supplies, hidden taxes on supplies.
"State and local taxes—Income, real estate,
personal property, unemployment, occupation,
license, special assessments, school and
roads, signs and marquee, fire in.'pectlon,
billboard, state excise taxes, screen advertising,
popcorn and candy stand."
Wile pointed out that theatres cannot Increa.se
their prices. "The public Just won't
pay ariy higher prices, even though costs of
operating theatres have risen enormously and
are rising every week. This has been proven
by the fact that In those cases where theatres
have increased prices, the total volume
has dropped to below what it had been with
the lower unit price per ticket."
NOT SELLING LUXURIES
He contended the federal admission tax is
In "direct violation" of the principle of taxation
according to the ability to pay. "We
don't sell mink coats, diamond bracelets,
automobiles, yachts or perfume," said Wile,
"all Items which rate as luxuries and which,
therefore, should rightly be tftxed on the
principle that anyone who can afford to buy
luxuries should be able to afford to pay taxes.
Our 38-cent movie tickets are definitely not
a restricted luxury. By applying an onerous
tax to them, the government is hitting the
poor man. who is the least able to pay this
additional tax."
Wile .said the government is shortsighted
in taxing movie tickets, pointing out the government
loses money when the tax put.s
theatres out of business. By removing the tax.
he said, the government will be showing a
tax loss on paper but will more than make
up thU by incrcAMit In othrr fornu of lax
• from UiMtrm which «r* nuUUnc
' tvd to a roculatlon of Um
Hr .,; .,
IuUti.aI K'
.. . ... _,...., ..... .^ (I,,,
theatres n
ThU
provision p>^
groNi very easily, he added In no other
competitive buAlneiwes are the fro** flgurex
.to rrudlly available. WUe iakl. Re
added that the rcxulatton U not cnotAliMd
In the ort«lnal tax law but was addad bf
the lax offlclala
It wa.1 pointed out admisalons have not IncreaMd
nearly an much a* the rise In the
cost of living He added that "there U not
a .single theatre In Ohio whose profit has
been as large a.

^
.
.
; November
. .
The
RESEARCH
for
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MODERN THEATRE PLANNERS!
ENROLLMENT FORM FOR FREE INFORMATION :
The MODERN THEATRE
PLANNING mSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
a
I
11-29-52 :
Please enroll us in your RESEARCH BUREAU
j
to receive information regularly, as released, on .
the following subjects for Theatre Planning;
D Acoustics n Lighting Fixtures |
Air Conditioning
Q Plumbing Fixtures
Architectural Service Q Projectors
•
"Black" Lighting q Projection Lamps :
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g Seating
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^ gj^^g ^j^j Marquees j
Postoge-poid reply cards tor your further convenience
in obtaining information are provided in The MODERN
THEATRE Section, published with the first issue of
:h month.
S
j
j
Embassy at Fort Wayne
Reopened by Alliance
FORT WAYNE—Opening of the new Embassy
Theatre, recently, following a $75,000
remodeling program by the new operators, the
Alliance Theatre Corp., was the signal for
a ribbon-cutting by Mayor Harry W. Baals
and a radio broadcast of the ceremonies by
WANE. Fort Wayne. The theatre was formerly
the Emboyd.
Sam Griesman has been named city manager
for the Alliance Theatre Corp., in charge
of the Embassy. He had manager the Jefferson
for the last two years, coming here
from Detroit, where he was also with the
Alliance. Blain Tritt has been named assistant
at the Embassy, and Maurice Kahn,
treasurer.
CINCINNATI
rphe Midway (Ky.)
Theatre has been bought
by Ml-. Charles Rosenburg, and the
Fountain at Smithers, W. Va., was purchased
by Fred Grey. Frank Weitzel will handle the
booking and buying for the latter house .
On the Row recently were G. C. Porter of
Beckley. W. Va.; Charles Bowles, Beattyville,
Ky Jim Herb and John Gregory, Dayton;
W T. Cain, Paintsville, Ky.; H. Wheeler,
Gallipolis; Rose Thomas, Parkersburg; Joe
Joseph, Salem, and Ray Young, South Shore
Edward J. Hanlon sr.. charter members
of the projectionists Local 327, died. He was
employed at the RKO Lyric.
The new Atomic Drive-In at Waverly, being
constructed by J. H. Davidson of Lynchburg,
is nearing completion. It is located near the
site of the contemplated new atomic plant.
LOUfsVlLLE
D Coin Machines •
, ^ . !
n Sound Equipment .
n Complete Remodeling
:
'
Television
'
D Decora ing
Tl,»„.rp 1
\TIT E. Carrell of the Falls City Theatre
a Drink Dispensers D Theatre Fronts
^
W^J;^.p^^„, Co. attended the National
D Drive-In Equipment D Vending Equipment
;
popcorn and TESMA conventions in Chicago
: ... Manager Curtis Dunn, 41, of the West
D Other Subjects
•
End Theatre, was held up recently and robbed
: of about $800 in theatre receipts . . .
James
~
: Booze, Evarts, Ky.. has taken over the opera-
I
tion of the Sandra Gay Theatre, Louellen,
Ky., from Hamlin and Parsons.
j
A meeting of the board of directors of the
:
i
KATO was held Tuesday i25) to discuss and
set up plans for a luncheon or dinner meeting
i
: with senators and congressmen for repeal of
I
the 20 per cent federal amusement tax.
: Exhibitors seen on the Row included Mrs.
Theatre
^^^^ Marcum, St. Clair, Lebanon Junction;
j
: 0.scar Hopper, Arista, Lebanon; Mr. and Mrs.
Seating Capacity
j
Qeorge Williamson, Griffith, LaGrange; Bob
I
Enoch, State and Grand, Elizabethtown; Har-
Addres.-; j
old Faught. Shelby and Burley, Shelbyville;
: Ralph Cundiff, Keiituckian, Liberty, and
City : George Lindsay, Lindsay, Brownsville.
S'a'e
Signed
: Moppin has been added to the per-
Ernest
I sonnel of the Falls City Theatre Equipment
: Co. Moppin replaces Lester Harlan.
•
I
Charles Maag to Gallon
GALION, OHIO—Charles Maag, former
star Ohio State football and basketball star,
the
has been appointed assistant manager of
Gallon. The manager is L. B. Shulei.
TOLEDO
rjavid Wolf, head of the DAWO Co
,
makers
of drive-in equipment, attended the
TESMA meeting in Chicago Princess
.
recently had a display of ancient art objects
from the Toledo Museum of Art in the window
of a downtown jewelry store to promote
"Cleopatra," which opened November 12. The
display had been in the window less than
half an hour when a woman rushed in and
wanted to buy a 2,000-year-old bracelet. She
was disappointed when it was explained it
wasn't for sale.
The Toledo Theatre Ass'n is not a new
group, as indicated previously, but has been
in existence for several years, with Jack O'-
Connell as president from August 1949 until
recently.
Giles Robb, manager of the Princess, Balaban
& Katz house, left for a three-week
vacation jaunt with Mrs. Robb through the
south. He will visit his son, Capt. G. A. Robb,
at the air force base in Selma, Ala., and also
spend some time in Florida. A. J. Weaver,
assistant manager at the Princess, will take
over during Robb's absence.
Airer Advertises Opposition
WAUSEON. OHIO—In these days when
there is so much talk of unity, it is newsworthy
to note that an exhibitor has put
it into practice. Lee McLain, owner of the
Wauseon Drive-In, now closed, urges his
patrons to patronize his opposition indoor
theatre during the winter. His marquee carries
the following message: "Closed for the
season. See a movie at the Princess Theatre."
The Princess, owned and operated by
Rudy Norton, is the only Wauseon theatre
open during the winter.
Theatre Patron Blames Manager
COLUMBUS—A Columbus Citizen reader
Norman Nadel that the
wrote theatre editor
poor behavior of childi-en has discouraged
him from attending neighborhood theatres.
The writer blames theatre managers for not
exercising more control of the noisy youngsters.
Nadel said that there are limits to the
amount of disciplining a theatre manager
can do. "Most of the fault lies with parents
who have botched the upbringing of their
small fry." said Nadel.
90
BOXOFFICE
:
29. 1962
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Film Uses for Video
Discussed by Panel
BOSTON Jack C'hrrtok. prcslclcnt of Jack
Chertok Productions, and Robert Sarnoff.
vice-president of the National Broadco-stlnK
Co.. combined their talcnt.s In a Boston university
panel on "Development.s In the Use
of Film Television" as part of the fifth
anniversary celebrations at the school of
public relations and communications. Each
of the men said he looked for a wide growth
at film TV because of Its convenience for
the stars, producers and TV stations
PRODUCERS TO FOLLOW STARS
Chertok predicted that both Hollywood and
New York would "become the filmmaking
centers for the television Industry." with
Chicago a po.ssible third. Hollywood hits the
(acuities and know-how: New York would
be a prominent producer because many top
stars would be unable to go to Hollywood for
film work, and Chicago figures as a television
film center because of the location of
talent and its position as a broadcasting center.
"TV filmmakers will go where the stars
are. The stars won't go to them." he said.
Thus far. Chertok said, development in
filmmaking for TV has shown that four types
of shows are good for filming—westerns, dramatic
half-hours, situation comedies and
documentaries.
The big advantage of TV films is that
they make a greater flexibility of programming
possible, allowing the sponsor to select
the time he prefers. Many stars prefer filming
because of the possibility of editing and
redoing scenes. Another important factor is
the greatly increased range of working areas,
including outdoor shots. Sarnoff described
technological developments in electronic
filming and simultaneous sight and sound
recording on tape as new methods which
would bring about greater development of
good filmed pictures. He explained that the
future development of theatre television is
not a big threat to home broadcasting.
"You must look at the figures." he said.
"If 8.000 theatres holding 1.000 each were
filled for theatre TV. that would eliminate
only 2.000.000 from a potential audience of
60.000,000 which we now have."
PlfBLIC LIKES DOCUMENTARIES
He reported excellent audience response to
such top documentary and educational features
as the Ford Foundation's new "Omnibus"
and the weekly series. "Victory in the
Pacific."
In another panel discussion at the Boston
university .school of public relations and communications,
top radio and television men
concluded that radio is getting over the
of television and that radio is here
to
stay.
"In all history, never has a new medium,
which has generally been accepted, gone out
of business." said Harold E. Fellowes. panel
chairman who is president of the National
Ass'n of Radio and Television Broadcasters.
He described radio's growth since 1922 when
400,000 sets were in homes, until today when
more than 105,000,000 sets are in use. Harvey
Struthers, manager of Boston radio station
WEEa, another panel member, asked the
question. "What can TV do that radio can't
do better?" and described radio's constant
efforts in the face of TV's inroads to improve
J^^ j^^^ ;„ ^^^^^ ^g/
No Benefit to
Its offerings both to the public and to advcrtlaers.
"Radio Is offered to audiences all over the
country at a cheaper rate than TV. and
offers advertisers a continually Improving
technique." he said. The third member of
the panel. Robert Sauder. director of the
TV-Radio Workshop of the Ford Foundation,
cited radio's failure In general to utilize ILi
full educational powers. TV. to Sauder. must
take over much of radio's field. Radio will
continue to be Important, but must find .speclal
fields for itself, he said.
'Promoter' 2nd Week
Paces Boston at 275
BOSTON — Better than average business
was registered in many of the firs* ruas.
although holdovers were the order In six
theatres. Of the new product. "The Prisoner
of Zenda" led the field. Of the holdovers.
"The Promoter" at the ESteter Street was
away out in front.
(Avprogc li 100)
Astor The Hoppy Time Col), 2nd wk 85
Beacon Hill Miracle in Milon (Burstyn); Lost
Holiday (StraKord), 3rd wk 80
Boston Montana Ball* (RKO); Love liland (G K) 1 10
Exeter Street The PromoUr (U-i), 2nd wk 275
Kenmore The Magic Box (M-K) 100
Memorial— Because of You (U-J); Hos An>i>ody
Seen My Gol U-I), 2nd wk 170
Metropolitan The Snows of Kilimonjoro
(20th-Fox), 2nd wk., . 130
Paramount ond Fcnwav—The Turning Point
(Para): Bcio Lugosi Meets o Brooklyn Gortllo
(Realart) .95
Pilgrim Eight Iron Men .Co';, Voodoo Tiger Col),
2nd wk 100
State and Orpheunn The Prisoner of Zcndo
(MGM) 120
Grosses Show Improvement
In Strong Hartford Week
HARTFORD— Tlie Snows of Kilimanjaro"
went into a third week at the Palace. Newcomers
included "Pony Soldier." "Horizons
West." "Because of You" and "The Thief."
double-billed with 'SomethinK for the Birds."
Allyn Battle Zone AA>, No flolds Barred AA).IIO
Art— The Promoter ;U-i) 125
E M Locw—Horizons West (U-I), The Greot
Adventure iLP) 100
Poll Pony Soldier (20tti-Fox); Gambler and the
Lody iLP) 115
Polace The Snows of Kilimonjoro (20th-FoK).
3rd wk 135
Strond The Thief UA), Something for th« Birds
(20tti-Fox) .110
"Because of You' Pulls Top
Money in New Haven
NEW HAVEN—The top film at the downtowners
was "Becau.se of You," which did 140
per cent of normal business. "The Snows
of Kilimanjaro" still had considerable pulling
power in an abbreviated third week run.
Loow's College The Snows of Kilimonjoro
i:20tti-Fox), 3rd wk 110
Paromount Bocous* of You (U-I); Scotland Yord
Inspector (LP) UO
Loews Poll Woy of o Goucho i20th-Fox), Apoch*
Wor Smoke (MGM 80
Roger Sticrmorv Operotion Sccrot (WB); On* Big
Affair (UA) 70
More than 50 per cent of the 104 films shown
in Western Germany and West Berlin were
U.S. productions.
Safety
BOSTON—The rcgulalUm of Um tUle oam>
mlMloner of public wfety requlrUm two
llcerued optrraton In a Ihnlrr booU) wma
found to be "unreajionable and arbltnuT" in
a flnditii.- i.ii iiiri rii.ai; iiv Miwttrr Arthur
•
Brown todajr The
rrRulatii':. .. ..peraton «h*U
not leave t).' k tide of the machine
while It U l!
Brown itated that thU regtilatlon h«* no
rea.sonable or rational relation to the aAfety
of operation. The report went on to Mkj
that the p

. . Gilbert
BOSTON
Al SwerdJove of Screen Guild and Lippert
Films has set 38 key first run bookings on
"Hellgate" and "Mr. Walkie Talkie" in this
area, backed by a TV and radio spot announcement
campaign for six days before
the opening. This is the fii'st time that an
independent distributor has used extensive TV
spot advertising in New England and all exhibitors
are enthused about this medium of
promotion, which has been so effectively
used by some of the major companies. The
combination of "Hellgate" and "Mr. Walkie
Talkie" went into the Paramount and Fenway
theatres here.
Mr. and Mrs. Samuel Goldwyn and Mr. and
Mrs. Frank Loesser will attend a press luncheon
at the Ritz Carlton around the first of
December. Loesser, who wrote the music and
lyrics for "Hans Christian Andersen," will
play the music from the picture at the affair,
which will be attended by Governor Dever.
Mayor Hynes and distinguished civic leaders
as well as the newspaper personnel. The film
opens December 26 at the Astor Theatre.
Hugh McKenzie, RKO publicist, is finalizing
plans for an extensive campaign, tieing in
with Jordan Marsh Co. and to be climaxed
by a teenage newspaper contest.
Renee King, switchboard operator at Affiliated
Theatres, was married November 23 to
Michael Block of New York. After a cruise to
South America the couple will live in New
York City. Renee's place at Affiliated has
been taken over by Virginia Lynch, who transferred
from the switchboard at RKO .
. .
When Roy Heffner of Goodwill Advertising
went on a hunting expedition into northern
Maine with a party, he took Mrs. Heffner to
do the cooking. She surprised the entire party
by killing the biggest buck of the grab,
weighing over 200 pounds.
Bill Horan, who resigned as manager at
Warners last spring because of ill health, has
returned to that company and is selling in
the New Hampshii-e and Vermont territories,
replacing Jack MacCarthy, who has switched
to the booking department . . . Mrs. Harry
Goldberg, wife of the manager of the Mayflower
Theatre, has returned to the hospital
for her second operation within a few months.
By Thanksgiving day, there were three
drive-ins in this state still open for business,
the Revere and the Neponset, operated by
Redstone Drive-In Theatres, and the Meadow-
Glen, operated by Frank Longo. Readers in
the local papers have appeared stating that,
weather permitting, the Neponset in Boston
will remain open until New Year's day, marking
the first time that a drive-in has lasted
that long in the New England climate.
The selectmen of the city of Franklin, N. H.,
have appointed Julius Mintz as chief of the
fire department. Mintz has a summer camp
in Franklin and spends his weekends there
the year round. To the incredulous, he has
a card and a badge to prove the appointment.
Mintz is projectionist at the MGM screening
room and is a member of lATSE Local 182.
Manager James Connolly of 20th-Fox
called a sales staff meeting in his office to
announce listings of forthcoming 1953 20th-
Fox product. He had just returned from a
three-day district and branch managers meeting
in New York where the announcements
were made. Three top 20th-Fox films will be
on the boards Thanksgiving day, with "Bloodhounds
of Broadway" at the Paramount and
Fenw-ay; "Pony Soldier" at the Keith Memorial,
and "The Snows of Kilimanjaro" entering
its fourth week at the Metropolitan.
The Fox Chi'istmas release, "Stars and
Stripes Forever" has not as yet been assigned
to a theatre, but the film will tie in nationally
and locally with the marine corps. Phil Engel,
publicist, has arranged for special screenings
for high-ranking marine officers. There will
be a recruiting drive during the release of
the film, with recruiting booths set up in
the theatre lobby.
The local equipment men attending the
TESMA-TEDA and Allied conventions in
Chicago are Ted Gray of Capitol Theatre
Supply, Joe Cifre of Joe Cifre, Inc., Eddie
Comi of Massachusetts Theatre Equipment
and Eddie Hosmer of Independent Theatre
Supply.
Nat Ross, well-known industryite, has
joined Relston, Inc., theatre candy concessionaires,
and will travel in Maine, New
Hampshire, Vermont and part of Massachusetts.
Ross, known as Nat "One-shot" Ross,
has been in the industry for many years as a
film salesman with old First National Co. and
with United Artists for 15 years. With the
Relston company he will work directly under
Jim Godsill, sales manager, in selling candy
and supplies to theatres.
Al Bernardini of Colchester, Vt., who operates
the Mountain View Drive-In in Winoo-ki,
He is a man of action.
Vt.. was in the district.
In June of this year he decided he would like
to build and operate a drive-in. On July 31
that theatre was a reality and was opened to
the public. He reports a very successful first
.season in his theatre of 638 cars. Edward
Fideli is handling his buying and booking.
. . . E. M. Loew
Arthur Frank, formerly a booker for Lockwood
& Gordon Enterprises who resigned four
years ago to join a corrugated box company,
dropped into the district to visit his old
friends . . . George Fucillo has returned to
National Screen as a shipper after a lapse of
eight years during which time he had been
a shipper at Screen Guild
Theatres has reseated the Portland Theatre,
Portland, Me.
Notes from Local 182—A group of 11 projectionists
attended a showing of Cinerama at
the Broadway Theatre in New' York City,
headed by President Joseph Nuzzolo . . . Russell
Clark, projectionist at the Paramount,
became a grandfather . Greek, projectionist
at the Keith Memorial, is on a
two-week vacation on Cape Cod . . . Hyman
Bornstein, relief projectionist, has returned
from six weeks on the west coast.
Albert Goldman was in charge of the special
screening of Columbia's "Walk East on
Beacon," shown at the national convention
of the American Society of Editors and Publishers
at the Sheraton Plaza hotel ... On
December 5, Local 306, New York City, will
give a special showing of Cinerama at the
Broadway Theatre for invited guests from
other locals. The Boston local will be represented
by six officers, when they will hear
Hazard Reeves, inventor and developer of
the process, deliver a lecture on the technical
aspects of the system. International President
Richard F. Walsh will also address the group.
. .
Local 182 President Joe Nuzzolo shot a buck
on his recent hunting trip in the Moosehead
region of Maine for plenty of good venison
for his family this winter . Morris Rotman,
formerly a relief projectionist, has been appointed
chief projectionist at the Pilgrim . . .
The New England locals of lATSE held the
annual convention at the Hotel Bradford on
November 21 in an all-day meeting. James
Brennan, second international vice-president,
presided.
At the annual meeting of the Variety Club
of New England Tent 23, held November 18
for the election of the 1953 crew, the following
were elected. Kenneth Douglas, Max Levenson,
Ai-thur Lockwood. James Marshall. Martin
MuUin, Louis Richmond, Michael Redstone,
George Roberts. Meyer Stanzler, James
Stoneman and Philip Smith. William S. Koster,
executive director of the club, and Murray
Weiss were elected delegates to the international
convention. Crew members will convene
soon to elect officers for the ensuing
year.
Two contributions for the Jimmy fund from
different parts of the world were received at
the fund headquarters. One was from airman
thij-d class Albert I. Winer, who is stationed
in Weisbaden, Germany, and the other was
from C. L. Watson of Guatemala . . . Maurice
London, former operator of the Gem Theatre,
East Boston, reports the death of his
mother.
Dr. Hans Hass and his wife Lottie Berl,
producers of the RKO film "Under the Red
Sea," were in town to meet the press. The
film opened at the Keith Boston . . . Vernon
Duke who wrote the music for the Bette
Davis revue, "Tu'o's Company," addi'essed a
group of 500 members of the Women's City
club of Boston and played excerpts from the
revue. He also told the group of the Warner
picture, "April in Paris." He then played the
composition, which he wrote 20 years ago and
which has been revived for the Warner film.
#' s
MASSACHUSETTS THEATRE EQUIP. CO.
20 Piedmont St. - Boston, Mass.
Telephone: Liberty 2-9814
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
-*»!,li
92 BOXOFFICE November 29. 1952

I
. .
Michael
. . . Walter
. . The
. . Jim
. . Larry
. .
Vori
c.
NEW
Mler.te-r
illiamSJ
10 B !>!. I
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HAVEN Gala Affair at Plymouth. Mass.. Staged
Toe Mln.sky unci Lurry Lupldus, booker.s luul
'
buyers for Wiirncr Theatres New Hiiven
zone, were In New York for film confiibs
Tomaslno. White Wuy operator
tnd veteran theatre owner here, was beaming
over the birth of a KranddauKhter at
New Haven hospital. It wa.s the flr>-t child
for his daughter Gloria, whose hu'band.
Howard L.iFay. Is a captain with the niarlne
corps In Japan . open-air film season
has ended In the area. E. M. Loew's, Milford,
and the New Haven Drive-In, North
Haven, ran their final shows of the fall last
weekend, and the Post Drive-In. East Haven,
folded a week earlier. For all three, it was
the best year ever. A fourth ozoner. the
Bowl at West Haven, was to have opened In
the fall, but met with legal delays.
Visitors at Monogrram were Ben Abrams.
manager of the Boston branch, and Nate
Levin, another Monogram executive from the
Hub . . . Thelma Chaisin of the 20th-Fox
office crew visited her boy friend. Gil Strickler.
Just made a squad leader at Ft. Dix . . .
Cliff Pascai-ella. a violinist in the pit orchestra
at the New Haven Paramount for many
years, when that house featured stage productions
with films, and member of the
"South Pacific" orchestra for the last two
years, is confined to St. Raphael's hospital
here after suffering a heart attack
Harry Feinstein, zone manager for Warner
Theatres, flew to Pittsburg for Variety's
25th anniversary celebration . . Hollywood's
.
Virginia Gilmore had the female lead in
"The Grey-Eyed People" at the New Haven
The SRO sign was out
Shubert (27-29) . . .
every night when Charles Moyer. Vincent
Price, Cedric Hardwicke and Agnes Moorehead
played there in "Don Juan in Hell"
Higgins of the Prudential circuit.
New York, and Mary Vuono of the Palace,
Stamford, were Filmrow visitors.
Walter Wilson, Paramount Theatre assistant
manager on military leave, wa.s back
.
in the city on a month-long furlough after
returning from Korea, where he won the
Bronze Star medal. He expects to be released
from service around the first of the year .
Gloria Moalli. a former member of the 20th-
Pox staff, is working there again on a parttime
basis . . . Employes there threw a party
for shipper Charley Doll just before he went
into the army Totman. assistant
to Harry Feinstein at Warner Theatres, was
m New York for a session of the Civil War
roundtable. He went to Gotham with Roger
Connolly, managing editor of the New Haven
Register and Connecticut representative on
Variety International's Humanitarian award
committee for 1952. who is also a member of
the unique group.
By MGM for 'Adventure' Screening
PLYMOUTH. MASS.—MOM took over IhU
historic town lo-st week

. . The
. . . New
. . . Allen
. . Nathan
. . William
. . Joe
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^
PROVIDENCE
•Three youths, apprehended after
committing
33 robberies, admitted they broke into
the Olympia, looted four soft drink and candy
vending machines, then seized carpenter
saws and slashed the motion picture screen
. . . Billy Gilbert, Hollywood's "sneezing"
comedian, heads the screen players engaged
for the initial six-week series of stage plays
to be offered at the Playhouse. Edward
Gould, well known for his activities in summer
stock circles, has taken over the old
Victory Theatre, once used as a film house,
completely refurbished it, and will present
stage productions there, the first to be
"Affairs of State." Other film actors named
as members of the resident company are
Philip Huston, Lynne Carter, Doris Davis
and John Main.
The Strand has switched openings from
Sunday to Thursday . Metropolitan,
closed last summer and recently opened, has
proved a beehive of activity. Following weekend
presentations of vaudeville and films,
the popular downtown house recently has
been presenting several first run attractions.
Several neighborhood houses have solved
the parking problem by subleasing parcels
of land where patrons may park their cars
without charge. The parking problem has
bothered downtown houses to such an extent
that many first runs have arranged with
parking lots to offer discounts to theatregoers
Elsa Lanchester (Mrs. Charles
. . . Laughton) appeared at Hope High auditorium
in "Personal Music Hall." She gave
several characterizations, from housemaid to
glamor girl.
. .
. . . Several
With the closing of the Boro Drive-In,
only the Cranston outdoor theatre remains
The
in full-time operation in this area
Carlton Theatre recently featured several
art and foreign-language films, the latest
being "The Spider and the Ply"
neighborhood houses are offering bargain
bills, comprising two films which were feature
attractions when originally presented in
separate downtown theatres.
When "The Miracle of Our Lady of Fatima"
was screened at the Majestic, the Rev. David
Coffey, diocesan director of radio and television,
gave one of his rare recommendations
over the air. After three weeks at the
Majestic, the production moved to the Carlton,
another C&F operated house . . . Al
Siner, Strand manager, used extra newspaper
space on "Just for You."
The Avon Cinema, popular art theatre on
the swank east side, has been bringing back
"request" films. Patrons are invited to write
down in a book prominently displayed in
the lobby names of pictures they would like
to see again, or films they missed when they
were first presented in downtown houses. The
Avon management books the films that show
the greatest number of requests.
6*1 Your Special XMAS
Trailers On GRIIN riLM
From Coed Old DapmMiabI*
FILMACK
You Can Alwoyi Count On Us
For Top Quality and Fast Service
Films Have Most Hits,
Says G. M. Aurelius
PHOENIX—Hollywood accounts for more
successes than any other medium of the entertainment
field, according to George M.
Aurelius, vice-president of the Arizona Paramount
Corp.
Aiu-elius, who heads a fact-finding committee
of Arizona exhibitors, asserts that Hollywood
scored a clean victory in the entertainment
sweepstakes, with 18 per cent of productions
released between September 1951 and
August 1952 accounting for successful returns
at the nation's boxoffices.
The survey reveals, said Aurelius, that 339
feature films were released during the 12-
month period, of which 63, or about 18 per
cent, were outstanding boxoffice hits. In
comparison, the total number of new stage
shows produced was 73, of which ten were successful.
In the field of fiction there were
1,039 books published of which 63, or 6.1 per
cent rated as best sellers.
Aurelius said that these figures prove that
motion pictures must be aimed at the general
public, not at particular tastes, and must
please every nationality, community, race,
creed, trade, craft and profession.
FALL RIVER
Through the Incessant work and initiative
of James W. McNamara, manager of
Nathan Yamins' Park Theatre at Globe
Corners, the area will soon become one of
the most active suburban sections of the
community. Supporters of the move launched
by McNamara have obtained from the city
council promise of the installation of additional
street lights at Globe Corners and
at Father Kelly park in the immediate vicinity,
to make the section one of the best
lighted in the city. Opening of a branch of
a downtown bank, another project of the
McNamara move, awaits the permission and
approval of the state banking department,
while street department employes will soon
safety-mark street crossings and other spots
at the Corners, and place rubbish containers
at prominent places along the way. The
object is to rejuvenate business in tlie area
in which the theatre is located and when
materialized, should boost the theatre attendance,
and general business conditions considerably.
Over $200 was collected at a benefit performance
given at Norman Zalkind's Strand
for the surviving members of the Aladdin
Audette family of nearby Westport. Audette
lost his wife Mary and eight of his ten
children who died of suffocation when fire
damaged his home recently . . . The personnel
of Carl Zeitz' Academy contributed substantially
to the Aladdin Audette Family fund
which has reached a total of $17,000 with
considerably more gifts to be recorded.
"The Quiet Man," a New England first,
.showed for two weeks at the Academy at
no advance in price. Mrs. Helen Bednarz
lias moved to Boston and her place in the
boxoffice is occupied by Miss Leda Anderson
on the Academy staff is Antone
S. Soares, doorman and maintenance head.
r(])hicinK Timothy McCarthy . . . Carl Zeitz.
manat;er, is ranked among the top ten in the
New England National Duck Pin league with
a .single string total of 121.
HARTFORD
paul S. Purdy, advertising manager of the
East Windsor and Sky-Vue drive-ins, took
plenty of advertising space in Hartford area
dailies for messages thanking patrons for attendance
during the past season. Both driveins
have closed for the winter . . George
.
E. Landers, Hartford division manager, E.
M. Loew circuit, was in Springfield, West
Springfield, Holyoke and Worcester on circuit
business.
Ernie Grecula of the Hartford Theatre
circuit got a number of press breaks on the
revival run of "The African Queen" at the
Colonial. The circuit also brought back "The
Red Shoes" at the Central, West Hartford
'.
M. Widem, Hartford Times, and .
Viggo Anderson, Hartford Courant, were
guests of Harry F. Shaw, division manager,
Loew's Poli-New England Theatres, at the
premiere of MGM's "Plymouth Adventure"
at the Colony in Plymouth November 20 . . .
Jim McCarthy, manager of the Warner
Strand, took a late vacation jaunt to southern
points . . . Earl Robinson, formerly manager
of the Warner Regal, was named manager
of the Warner Circle, Manchester. Robinson
served as relief manager of the Strand
during McCarthy's sojourn . Mansfield,
UA fieldman, was in town plugging
"The Thief." He arranged New York-Hartford
phone interviews with player Rita Gam
for local coliunnists.
:
.
.
. . . Another first run
"Because of You," opening at the Allyn,
brought in U-I exploitation man John Mc-
Grail E. Goldstein's Arcade
in Springfield went over on a first run policy,
with 20th-Fox's "Steel Trap" and UA's
"Actors and Sin" among intial opening bills.
Goldstein chatted with Joseph
new
Cotten on
film promotion
situation in this territory is the Perakos circuit
location in Bridgeport, the Hi-Way and
Beverly theatres, playing first run Bridgeport.
The two houses, supervised by Sperie
Perakos, played Paramount's "Hurricane
.
Smith" among first offerings.
]
.
.
Arnold Van Lear, Paramount exploiteer,
!
was around, working on "The Turning Point,"
which features former Hartford radio actor
Eddie Begley . . Sperie Perakos, general
manager of the Perakos Theatres in Connecticult,
and his bride, the former Nikki
Pappas of Detroit, are due home about December
1 from a European honeymoon trip
, . . Bernie Levy and Lou Ginsburgh were
Arthur Kennedy, star Hartford visitors . . .
of RKO's "The Lusty Men." found time be- i
tween rehearsals of a pre-Broadway tryout
of "See the Jaguar" at the Parsons Tlieatre
to chat with the press concerning his experiences
on the film set.
Charlie Obert, Allyn stage manager, has'
stored his boat, the Mary Q, away for the
i
winter. He is president of lATSE Local 84
. . . Francis Morin, former Regal nianuger,
is now working in the rug department of
G. Fox & Co. . Rose, formerly
partner with Syd Conn in the New Colony
Theatre, Sound View, is now playing with a
musical quartet at the Beverly Hills hotel in
Beverly Hills, Calif.
United States films continue to hold fiist
position in Spanish motion picture theatres,
accounting for 68 per cent of the total receipts
in Madrid and 72 per cent in Barcelona.
jjaf
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04 BOXOFFICE November 29, 1952,
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Canada Policy on TV
Told to Parliament
OTTAWA—Tlie lonR-awiiltccI KovtTiiiiu-iit
announcement on television polity wun made
In the traditional speech Iroin the throne,
which opened the fall session of Parliament
The main news was that federal monopoly of
XV through the Canadian Broadcasting
Corp. would be terminated, but there was u
iktch to It.
The CBC was authorized to deal with
.ippUcatlons from private companies for licenses
to operate independent TV stations,
but only In centers where the government
company has not opened a video studio or
did not plan such an outlet. This meant that
privately operated television was barred from
the six most-populated areas of Toronto,
Montreal, Halifax. Ottawa, Winnipeg and
Vancouver.
Another string was that any commercially
sponsored station would have to include a
quota of CBC-TV broadcasts in its programs.
Favorable comment was heard from President
J. J. Fitzgibbons of Famous Players
Canadian Corp.. who was enthusiastic over
the prospect of turning to television in connection
with theatre operation. Famous
Players recently launched preliminary steps
for telemeter service in locations outside the
CBC-TV zone in Ontario.
For several years, one Famous Players theatre,
the Toronto Imperial, has been equipped
for theatre TV but the extensive installation
has been idle for want of a government license.
Action now can be expected.
On the other hand, the Canadian Ass'n of
Broadcasters, representing private radio stations,
complained that the government was
leaving only the crumbs for private TV operators
while retaining control of the juicy
territory.
Famous Players is one of a half-dozen companies
in Canada which had applied for TV
licenses so long ago that the date has been
forgotten, probably four years ago. On the
favorable news, however. FPC common stock
took a jump on the Toronto exchange.
Leon Lortie Appointed
As Director of NFB
MONTREAL—Resources Minister Robert H.
Winters has appointed Dr. Leon Lortie. professor
of inorganic chemistry and of history
of science at the University of Montreal, to
the board of governors of the National Film
Board. He succeeds Gratien Gelinas. playwright
and actor, whose two-year term of
office expired in October.
Gelinas recently entered the commercial
film production field and thus became ineligible
for reappointment to the board.
Dr. Lortie. who has had a brilliant scientific
career, is 50 years old. He is a doctor of
science of the University of Paris and Cornell
university and holds degrees from the Universities
of Montreal and Ottawa. He is a
Vice-president of the International Student
Service of Canada and secretary-treasurer of
the Institute de Radium of Montreal and has
been a member of the Montreal city council
since 1944. Dr. Lortie has played an active
part in the work of the Society for Adult
Education and of the French-Canadian Ass'n
for the advancement of
science.
Variety Village to Make
Orthopedic Appliance
Quebec Aims to Expand
Censoring to TV Films
WUEUKC Opixjrlunlty f(jr dl.scu.s-slon of the
radio setup in Canada, of the National Pllm
Board and all related matters will be Klvcn
the Quebec leglslullve oxscmbly when Premier
Maurice Duplessls' bill rxtendlng the
powers of the provincial board of cinema censors
before the Hou.se. The legislation contemplated
is to give the censors authority
over motion picture films and photographic
films transmitted by means of television, and
also a general power of supervLsion over televised
.shows This means that the censors
will not Interfere with the televlsloning of a
hockey match, or a boxing match, or of a
speech at a political meeting, but advantage
may not be taken of t«livislon to evade the
censorship already established over motion
picture films.
It is pointed out that it will only be in a
very rare case that television will be utilized
to send a motion picture over the air. and
that the films to be televised will be those
W'hich have already pa.ssed censorship.
The textile of the bill in this respect reads:
No person shall transmit by televusion.
whether by wire or by wirele.ss. from any place
situated in the province, any photographic
film or motion picture film, before submitting
the same for examination to the Board of
Cinema Censors, and obtaining from the
latter authority to use it for such purpases."
The censors are given power of "general
supervision" over television programs and
shows, and are to report their findings and
observations to the attorney-general. This it
will be noted, is a very general provision.
The measure in itself has nothing to do
with radio, but discussion will also deal with
that matter, since television and radio are
interlocking as far as the public is concerned
and there is still considerable feeling over the
fact that the federal government has refused
to allow Quebec to set up a radio-system
network, as provided for in the law of 1945.
The Canadian broadcasting commission was
willing at the time to permit the province to
have a radio station, but not a network.
'Limelight' Is Scheduled
For 22 Odeon Theatres
NEW YORK— Limelight.' Charles Chaplin
feature, has begun showing in Odeon circuit
theatres in Canada following its opening
November 14 at the Odeon Carlton in Toronto
It will have been played by 22 Odeon theatres
by December 8. according to William J.
Heineman. United Artists vice-president in
charge of distribution.
The theatres are the Odeon. Victoria;
Casino. Halifax: Odeon. Winnipeg; Park.
Vogue. Circle. Dunbar. Fraser and Rio. Vancouver:
Odeon. North Vancouver; Odeon.
West Vancouver; Odeon. New Westminster;
Kent. St. John; Strand. Sydney: Capitol.
Hamilton; Odeon. London; Uptown. Calgary;
Avenue. Rialto and Roxy. Edmonton; Capitol,
Moncton. and Capitol. Woodstock.
TORONTO—PacllUlBi of Variety VlUa«e.
the vocational »chool for ciipptod bOT> in Ute
outaklrtj. of T.irortn have been expanded to
provide for ' ' icture and iemdng of
orthopedic "; for handicapped children
throughout Oniarto.
The new unit. ••'-> >• >— • -"ade poaslblc
through an *"• *>*
operated by the oiit.n.., .,-..., .-. Crippled
Children and Toronto Variety Tent 38. tpon-
.tor of Variety Village,
The manufacturing wing wUl be under the
.supcrvl.slon of Wilfred Dombrodki of Renfrew,
now 21 years old. who lost both Ie«> in »n
accident while a child Dombroskl was one of
the first graduatc.-i of Variety Village and recently
returned from a special course In New
York on the making and use of equipment for
crippled persons.
The development has given further Inspiration
to the members of the Toronto Tent,
headed by R. W. Bolstad. chief barker The
latter recently onnounced that the club had
raised some $480,000 through charity ventures
lor the creation of the school, which Is now
free of debt.
Tcnf 28 Nominates Crew
For 1953 Election
TORONTO—Variety Tent 28 prepared for
its 1953 crew by nominating a slate lor the
elections. The candidates are Herb Allen.
George Altman. C. J Appel. R. V/. BoUUd.
L«uls David.son. Jack Fitzgibbons. Lome
Greene. Paul Johnson. Dan Krendel. Gordon
Light-stone. Harry S. MandeU. Ernie Rayley
and William A. Summen.llle Jr.
Children's Library Starts
Branch in Ontario
TORONTO- The Children's Film Library
committee of Canada organized an Ontario
branch at a meeting here at which Mrs. Norman
Yorke presided as national chairman.
Many women's, .school and patriotic organizations
were represented at the session which
elected the following officers:
President. Mrs. R. A. Taylor of the Federation
of Home and School Clubs; recording
secretary. Mrs W. B Dembner of the Imperial
Order of the Daughters of the Empire: corresponding
secretary. Mrs. Jules Newman.
National Council of Jewish W^omen. and
treasurer. Mrs. R. W. Northey. Canadian Girl
Guides.
Sponsor Weekly Show
ST. JOHN S. NFLD—General Films of St.
John's is sponsoring a weekly 15-minute radio
program, giving news of pictures being shown
at various theatres and news from all parts of
Newfoundland Two voices and sound effects
are used. The titles of the films are given
and the aim of the program is to supply persons
living in all parts of Newfoundland with
information on pictures being .shown everywhere
on the Uland. One of the persons participating
in the program Is Mike Jones, manager
of General Films.
BOXOFFICE November 29, 1952
K
95

. . "Miracle
. . The
. . Ottawa
. . The
. . Theatres
. . The
. . Frank
Jack
j
-
MONTREAL
n group of United Amusement Corp. execulives
attended the TESMA convention in
Chicago. Included were Harold Giles, general
supervisor of theatres: Bill Murray, general
purchasing agent; S. B. Chauvin, chief electrical
engineer of both United and Confederation
Amusement; D. C. Milne, sound
engineer, and Ken Hatton. suburban
Theatres . . . Mel Johnston, head of the advertising
department, and Lome Etienne,
head of the art department, United Amusement
Corp., were initiated Thursday (27 1
into
membership in the Quebec Motion Picture
Pioneers. Johnston is sporting a new steelblue
Plymouth station wagon.
drew full
Leo Pion, Acton Vale, has purchased the
Opera House in Coaticcok from Yvonne
Blouin .
in Milan" opened at the
Avon .
houses
. .
in
"O.
its
Henry's
second
Full House"
week at the Snowdon
International Films
and the Outremont . . .
soon will release a French version of two internationally
known pictures, "Bitter Rice"
and "The Third Man" . . . Ken Snelgrove,
salesman for RKO, is on a business trip, during
which he is spending a week in the eastern
townships . . . George Turner of the advertising
department of Montreal Poster Exchange
has flown to New York City and
Chicago on a holiday trip.
National Film Board has released
"Citizen
Varek" in its Canada Carries On series. It
deals with the experiences of European immigrants,
their difficulties in learning English
and their progress toward success in five
years of work and hope. The actors in the
film are true immigrants. The picture, produced
by Nicholas Balla, is written and directed
by Gordon Burwash, edited by Fergus
McDoneli, with music by Maurice Blackburn,
photography by Lome Batchelor, and
sound by Clifford Griffin and Clarke Daprato.
Fire next door to the Theatre National
brought the vaudeville entertainment there
to a brief halt while the management checked
on the seriousness of the outbreak. The show
then continued and the audience of about
175 persons remained seated . Roxy,
which has been ordered demolished by the
city of Montreal, has a few days grace and
is still operating . . . John Filion. manager of
Arrow Films, said his company now is distributing
the Ampro projector. Raymonde
Lefebvre, Filion's secretary for three years.
TORONTO, ONTARIO
467 SPADINA AVE.
SPECIAL TRAILER
'GOOD' and FAST
GOOD AND DEPENDABLE
FILM ART
TRAILERS
Everything lor Top Proiits in POPCORN !
POPCORN MACHINES and SUPPLIES
Pre-Popped Corn and Popcorn Warmers
For details, wire, write or call
SERVICE CONFECTIONS, LTD.
243 Lilac Street Winnipeg
has been promoted to salesman for Arrow
Films.
Montreal-Matin, reviewing the progress of
the theatre in its first half century, pays
tribute to Montreal pioneers Ernest Ouimet.
whose Ouimetoscope was constructed in 1906,
and George Ganetakos, now president of
United Amusement, whose Moulin Rouge was
built shortly afterwards. "We must recognize
that they knew well how to serve the public,"
says the French-language morning journal
in an editorial . . . France-Film showed "Ben-
Aga" at the St. Denis .
are expected
to benefit from the strict Christmas
and New Year holiday rules restricting night
club hours for selling liquor.
Canadian theatres, according to official
statistics, attracted 242,000,000 patrons in
Between September 1949 and July
1950 . . .
1952 Canadians bought 106,607 television sets,
with a list price value of $51,474,103 . . .
United Amusement Corp. declared its regular
semiannual dividend of 25 cents per share
on classes A and B and voting trust shares,
plus an extra of 15 cents, payable December
15 to record November 29. Dividends in 1952
amount to 75 cents per share, compared with
60 cents in 1951.
O 11 AV^ A
prime Minister Louis St. Laurent, through
Defense Minister Brooke Claxton, has appointed
L. W. Brockington, president of Canadian
Odeon Theatres, as a member of the
court-martial appeal board, which deals with
Quiet
findings of military trials . . . "The
Man" has won the long-distance championship
at the Elgin, having been held for an
eighth week by Manager Ernie Warren . . .
For the engagement of "The Snows of Kilimanjaro"
at the Regent, Manager Bill Cullum
announced advanced prices scaling from
35 cents to $1.25.
Tizoune, Canadian stage comedian, has become
a fixture at the Francais. His appearance
was extended to a third week by owner
Bob Maynard . Ottawa Choral Union
will give its Christmas presentation of "The
Messiah" with guest soloists at the Famous
Players Capitol for one night December 4.
The society formerly appeared at the Odeon.
. . . With
Mrs. F. B. Crawley, director of Crawley
Films, was the guest speaker at the November
meeting of the Ottawa Women's Advertising
club in the Chateau Laurier. Her subject
dealt with film producing
Ottawa's juveniles turning out en masse early
last Saturday morning for the Santa Claus
parade, two units of 20th Century Theatres,
the Rideau and the Imperial, opened at 11:30
so that the kids could wind up with shows
after the procession of floats.
New equipment at the Elmdale, put in by
Manager Fred Leavens, includes a Pantex
screen and Rose-Lite projection lenses. He
calls the result "a new era in picture presentation"
. voters will decide December
1 whether Sunday blue laws will be
abolished locally when they go to the polls
for the civic elections. Considerable opposition
to the proposal has developed.
All films in Afghanistan are given a preliminary
.'creening before cither an officer
of the pre.ss department or an officer of the
Kabul municipality.
M AHCOliME
Inducted into the Famous Players 25-Year
club at the recent regional meeting at Hotel
Vancouver were Phil Tucker of the Capitol.
Kamloops; Martin Cave, Dominion, Victoria,
and George Gerrard of the Strand, Vancouver
. . . Ken Mayo, manager of the Odeon at Sapperton,
was moved to the Odeon at Abbotsford,
replacing Marie Amie who took over
manager of the local Kingsway, succeeding
Cecil Cameron, resigned.
. . .
,
Bill Harper, manager of the Paramount
at Kelowna. was in town looking up his ma:
friends in the show business . . . Walter Hopp
Cinema manager, left on a vacation trip to|
California and Mexico Harry Howard
owner of Theatre Equipment Supply Co., attended
the Theatre Equipment Dealers Ass'n
and the Theatre Equipment Mfgs. Ass'n conventions
in Chicago . Fisher, gen-j
eral manager of JARO, and Frank Kershaw
head of Western Drive-In Theatres of Calgary,
Frank Soltice, manager ol
were in . . . the Pines Drive-In at Penticton, became
father of a baby daughter, his third child.
Phil Dierenger of the Studio was married!
to Yvette Armand, former secretary for the'
projectionists Local 348 .. . Lucas o)|
the Windsor Theatre was ill . . . Phil Dixon
Columbia cashier, was in a hospital for ar
operation . proposed Canadian Picture
Pioneers Sunday benefit show^ ran into the
Lord's day blue law and was postponed . .
Prowlers broke into the Kingsway and stole,
$250 in candy and cigarets . . . Al Harrisot,
became assistant manager at the Cinema, succeeding
Slingsby Norman, resigned.
With a new government in power at
Victoria,
exhibitors are hoping for a reductior
. .
of the British Columbia amusement tax froi
17^2 to 10 per cent. The tax now is thi
highest in Canada . Joseph Kane, Republl
producer and director, was here and on Vancouver
Island checking on sites for a lumbei
"The Quiet Man" broke long rur
picture . . .
records with nine weeks here, four and a hall
weeks at Victoria and three weeks run a.
New Westminster.
Saskatchewan exhibitors
have been promised
reduced insurance rates when safet^i
film comes into 100 per cent use. President,
. . .
Bill Winterton of the Saskatchewan Exhibitors
Ass'n reported The Eaton's Gooc
Deed club held its annual Santa Claus meet-l
ing at the Orpheum with 3.500 youngster
viewing a stage show and an hour of cartoons
Bill Vincent, Decorator
Of Theatres, Dies at 84
ST. JOHN—William Vincent, an interioi
decorator here who specialized in theatre:,
for over a half century, died recently. He ha<
traveled through the maritime provinces anc
other parts of Canada and the U.S. decorat
ing theatres from the years of his youth. Ii
his younger years, he was an amateur bicyclis,
skater, sprinter and lacrosse player, and h(
had a collection of medals and other trophie:
he liked to show to friends.
Vincent was 84. Surviving, are his wife
one son and two grandchildren. A daughter
Mrs. K. L. Steele, died in Montreal recently
During April. May and June of this yea
104 feature films were shown in Westeri-
Germany and West Berlin.
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BOXOFFICE November 29, 195

IteE;
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I
'
Tofee-Bird
. . . The
. Manager
. Ralph
dchi
Two New Theatres
Are Opened in West
VANCOUVKU Till' aOO-M'ul Toby •riu-.ilu
has been o|X'iied In Invermere, B. C. by
Morgan & Hogan. It takes the place of u
16mm house.
T. A. Shajpe has opened his new Legion
Theatre In Stockholm, Sask.
A new $75,000. 750-seat theatre Is under
way In Prince George. It Is a project of a
group of local buslnes.»men. Two outdoor
theatres are planned In the Prince Oeorge
district, which has experienced a boom since
the PGE railroad was completed.
A local .syndicate plans to build a business
block. Including a theatre, in South Edmonton.
Alta.. at a cost of $150,000. which will
be completed next spring.
The town of Courtney on upper Vancouver
Island Is experiencing a boom as a result
of the reactivation and enlargement of the
Canadian air force station of Comox. six
miles from Courtney. Courtney at present
has two theatres. The station, which will be
the largest air force center west of the
Great Lakes, is being expanded as a result
of the unsettled international situation in the
Pacific. It is expected the base, which covers
35 acres, will be built up to a complement
of 1.500 men and be a city in itself with a
hospital, theatre, a shopping center, etc.
Censors Suggest Control
Of TV Shows in Principle
TORONTO—Following their second annual
conference in Toronto, the provincial film
censor boards in Canada adopted a proposal
for the regulation of television programs
in principle for presentation to their
respective governments for possible legislative
action.
The conclusion reads: "That to maintain
a level of television programming which gives
full consideration to provincial cen.sorship
laws, there should be established and enforced
general principles similar to those applied
to motion pictures and their promotion."
The Quebec legislature voted 77 to to
provide for provincial censorship of TV programs,
either by air or wire. This action
was taken November 21.
Investigate Theatre Fire
VANCOUVER—A fire which ripped through
the Ladner Theatre at Ladner in the Eraser
an hour after 200 children left a
matinee performance is under investigation
by police and fire marshals' department. The
fire caused $20,000 damage, according to the
circuit. The 450-seat house is expected
to be closed until around the end of
December. The theatre was built two years
ago.
Chase Brings on Attack
TORONTO—William Woods, 53-year-oId
doorman of the Donlands. a suburban unit of
Bloom & Pine Theatres, suffered a heart
attack and collapsed when he gave chase to a
crook who had held up cashier Margaret
Sharpe. The doorman was rushed to the
Toronto East General hospital, where it was
reported he would recover after a lengthy
rest. The thug obtained only $25 before fleeing
from the scene.
TORONTO
^rih II. Jollry. ixfiiMu . .
r.f.iry of Ihr
.Moiloii Puliui- 'IlM-.itM- A .J. u of Ontnrlo.
ritilvwl an Invllullon Uj u dinner at the National
club D

i
,
Vera
M A R I T I M E S
Opecial attention is being given by Franklin
& Herschorn to a government project
to establish and operate an army camp site
in New Brunswick. Tlie nearest theatre to
the camp site is a drive-in at Martinon, nine
miles up the St. John river. Tentative plans
by the government call for clearing of a
large area in the counties of Kings, Queens
and Sunbury and removal of the population
to elsewhere in New Brunswick. The closest
part of the camp site to the Martinon Drivein
is about eight miles. Indications are the
capacity of the airer will be increased about
300 cars from the present 650 with completion
of the camp. F&H visualizes a big increase
in business when the camp, which is
to be one of the biggest in Canada, swings
into action. Construction operations are expected
to get under way this spring. Within
camp range also are the Fredericton theatres.
Film exhibitors and distributors are concerned
about a plan of the New Brunswick
Telephone Co., a monopoly, to increase the
telephone rates in New Brunswick. A hearing
has been held in St. John, aimed at having
the cost of the telephone service to users
hoisted by $7.20 a year. The price of pay
station calls would be doubled from 5 to 10
cents. At the hearing, presided over by the
New Brunswick Public Utilities board, there
was opposition to the proposed increases from
the municipality of St. John. It was claimed
that the telephone rates in New Brunswick
are the highest in Canada.
An intermission of three minutes at each
show prevails at the Odeon Kent, St. John,
for the distribution of ice cream bars, candy
and popcorn. A young woman goes through
the audience with a supply of the confections.
The Kent is the former Empire and is
leased by A. I. Garson from the Knights of
Columbus. Under the Garson auspices it has
shifted from double to single bill policy.
On the verge of heading for a winter stay
at Miami Beach, Abe Garson, St. John, was
received into the maritime branch of the
Motion Picture Pioneers by Red March, president
of the Pioneers and president of the
maritime branch of 20th-Fox. The maritime
head of Odeon, who operates the Strand and
Kent in St. John and the Oxford and Garrick
in Halifax, made his start in theatre operating
about a quarter of a century ago. He
deviated to realty and mercantile operations
in following years, then returned to film
exhibiting about a dozen years ago, returning
with a new theatre at Moncton, since then
destroyed by fire. He will be accompanied
to Florida by his wife. They will return to
St. John next April.
History has duplicated itself for Abe Cass,
manager for Columbia at Toronto. About
three decades ago, he sold films to exhibitors
on the road through the Atlantic provinces,
with base at St. John. A recent addition
to the St. John film mart is Abe jr.,
who is on the sales staff of 20th-Fox and is
stepping into the footsteps of his dad in calling
on the maritime exhibitors. He is taking
orders from a distributor who was a contemporary
of his dad—Reg March.
The Franklins have been doing some
sleuthing in connection with theatre operations.
First, it was Joe Franklin who prevented
the robbery of the safe at his head
office in the Mayfair, St. John, in the early
morning. An ex-convict was arrested inside
the theatre after inflicting considerable damage
to the building in making his entrance.
A jury freed him and about two days later
he was caught inside the B&L chain head
offices and sent back to Dorchester prison
for a three-year stretch. Then Mitchell
Franklin, son of Joe Franklin and vice-president
of the F&H chain, caught several 15
and 16-year-old youths removing a number of
speakers from the Mai-tinon Drive-In. A
potent spotlight on his car proved effective
in detecting the thefts. The spotlight had
been carried as extra equipment on the car
as protection against sneak thieves.
Art Houses Open New Films
TORONTO—The sister art houses opened
with new pictures on the same day for a
change. The offering at the International
was the British feature, "So Little Time,"
and at the Towne, "Clochemerle," from
France. The studio turned to another all-
German program, "Ich Bin Sebastian Ott."
HANDY SUBSCRIPTION ORDER FORM
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THEATRE
STREET ADDRESS
TOWN
NAME
STATE
POSITION
Bylaw on Midnight Shows
Is Amended in Canada
TORONTO— At the request of
the Ontario
Motion Picture Theatres Ass'n, the board of
police commissioners has amended the bylaw
which regulates midnight shows at local theatres.
The provision is made for blanket permits
for owl performances on designated statutory
holidays throughout the year, one of them
being Christmas eve. In the revision, the
Christmas date has been deleted, on the suggestion
of the exhibitors association, and
authority has been granted for midnight
shows Boxing day, the day after Christmas,
when the performances would not conflict
with church services.
Boxing day, now observed as a general
holiday, has become a big day for theatres.
Film Charged by Youth
As Cause for Shooting
TORONTO—Much of the goodwill pubUcity
in Toronto newspapers for the recent Cana^
dian Picture Pioneers banquet on the 50th I
anniversary of the film industry has been
damaged by an 18-year-old youth, Donald
Fisher, who was booked by police on three
counts of attempted murder.
Fisher boasted to constables and reporters
that he had fired at innocent people from the
top of a high billboard, using a rifle, after
watching the picture. "The Sniper," 12 times
during a downtown theatre run.
Police said Fisher had wounded a woman
and two men, all of whom required hospital
treatment. The dailies gave prominence to
the film sniper angle.
'Hoffmann' Again on Tour
TORONTO—With the entertainment sea,son
in full swing, "Tales of Hoffmann" is again
on tour of Ontario theatres as a roadshow
film at prices scaling up to $1.50. The picture
played one week at the Famous Players' Kent
in Windsor and followed with a run at the
Biltmore in Kitchener, all seats reserved.
Free Films at Union Hall
GLACE BAY, N.S.—Free picture shows are
presented at the hall of Caledonia local of
the United Mine Workers union. The programs
consist of four shorts supplied by the
National Film Board.
WINNIPEG I
about
nil greater Winnipeg hou.ses remain closed
till
as the government have long since accepted)
show busine.ss as a public service. This wasj
dranuitically crystallized during our greatj
flood several years ago, when after closing alii
houses, the government reversed it,s stand and)
begged all theatres to open as soon as pos-|
sible.
;;
ALU
to tie I
tdtOlKli
Kim.
S
|ial. This fc
'all theatre
jtrtiais 8"
ni
iM Stor]
1
haiere there
tttothis, T
hias the stor
1^
lid it ;a
ikfiiossesiD
IMstsshoul
tit,
Ik
ilFii,Sat. 1
;:CifstTheal
|:;(iniralpatr
|l ilailon (Ai
lifslor,
u,!ilanhai
ihich
1? there test
.upei
nall-toi
CO
iWllelCol
si for more (
Si' tertainlf
filer and tem
J
1:05 p. m. on Remembrance day, allowing
patrons and employes to devote more attention
to the services conducted on that
-.^fonricis
day. When Remembrance day was declared;
a legal holiday by the provincial government]
last year, theatres were not included among]
business firms that had to obtain a permltj
'Ciest, Tot
to operate the holiday. The public as well' ^irbaj-t;;
»!Col,-I,,
'«tjerieri
.^«a in
ti
.
let
. ^lotf..
The State attempted to attract
'"'>
-i a ti
music ancl i'^ivjij
opera lovers with its foreign attraction. "Mus-ijli; (jj',
''
sorgsky," which contains most of that com'H''%|
poser's famous opera. "Boris Godunov."
a8
BOXOFFICE :
: November
29, lOSSJI"

I
j
I
•!
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
20th CENTURY-FOX
Belles on Their Toes (20th-Fox'>—Jeanne
Grain, Myrna Loy, Jeffrey Hunter. If we had
taken in a few dollars less this would have
done no business at all. The picture was fair
but business was way below average. Played
Tues., Wed., Thurs. Weather: Pair and warm.
—Dan Guest, Tower Theatre, Wichita Falls,
Tex. Suburban and city patronage.
Don't Bother to Knock (20th-Fox)—Richard
Widmark, Marilyn Monroe, Anne Bancroft
The rating in (good old) BOXOFFICE
just about clears this'one up. If Widmark and
Monroe are draws for you play it—if not, leave
it alone Played Tues., Wed. Weather: Clear
and cool.—Harold Bell, Opera House Theatre,
Coaticook, Que. SmaU-town and rural patronage.
Lure of the Wilderness (20-Pox)—Jean
Peters, Jeffrey Hunter, Walter Brennan. The
only competition we had on this film was
from television—and what theatre doesn't
have that? We put out giant heralds which
must have aroused the curiosity of many
people. Also we showed it at the same time
it was shown in Dallas which kept many
people from making a trip there to see it.
The picture is good of its kind and Jeffrey
Hunter proves himself a fine actor. Played
Wed., Thurs. Weather: Cool.—Jerry B. Walden.
Crest Theatre, Seagoville, Tex. Smalltown
and rural patronage.
Wait 'Til the Sun Shines, Nellie (20th-Fox)
—David Wayne, Jean Peters, Hugh Marlowe.
One of the best movies I ever have seen, but
why didn't my people think so? This fine
piece of entertainment played to a barely
average attendance. Why, I'll never know.
Played Sun., Mon., Tues. Weather; Perfect.—
Curt and Elsie Bigley, Princess Theatre,
Humeston, Iowa. Small-town and rural
patronage.
We're Not Married (20th-Fox) — Ginger
Rogers, Fred Allen, Victor Moore. Good picture.
Everyone liked it. But business was
below average. Played Tues., Thiu-s. Weather:
Nice.—Bill Myers, Rena Theatre, Kellogg, Ida.
Mining-town patronage.
What Price Glory (20th-Fox)—James Cagney,
Dan Dailey, Corinne Calvet. One patron
commented, when told that the picture was
two hours long, that it seemed no longer than
an hour, it was so engrossing. This seemed
to be the consensus of opinion and that it was
a good show. Business was above average.
Played Sun., Mon. Weather: Nice.—Bill Myers,
Rena Theatre, Kellogg, Ida. Mining-town patronage.
With a Song in My Heart (20th-Fox)—
Susan Hayward, Rory Calhoun, David Wayne.
Here is two hours of music—and mighty fine,
too. The Technicolor is excellent and the
fact the story is true makes this a top picture.
Business? You bet. Way above average.
Make money? Who, me? No, the film
company. Had to pay out too much money
to get the picture. Played Mon., Tues.
Weather: Hot as
!—Kenneth Clem, Earle
Theatre, Taneytown, Md. Small-town patronage.
UNITED ARTISTS
High Noon (UA)—Gary Cooper, Thomas
Mitchell, Lloyd Bridges. Plenty of suspense
and Gary Cooper in this one, and that was
enough to pull them in and satisfy my patrons.
Above average business.—D. B. Fiske,
Piske Theatre, Oak Grove, La. Small-town
and rural patronage.
New Mexico (UA) — Lew Ayers, Marilyn
Maxwell, Andy Devlne. Not too many comments
on this one as we .spoiled it by playing
it with "What Price Glory" (20th-Fox). If
given a few extra plugs it should do all right
for action houses. Played Tliurs., Fri., Sat.
Weather: Clear and cool.—Harold Bell, Opera
House Theatre, Coaticook, Que. Small-town
and rural patronage.
When I Grow Up (UA)—Bobby Driscoll,
Robert Preston, Martha Scott. Here is a natural
for every small situation. It will build
more good will than anything in a long time.
If you have not played it, get it, arrange a
school matinee, invite your ministers and give
passes to all aged over 70. Don't fail to stand
in the lobby and get the compliments on
their way out. I missed the boat as I did
not know this was good. I invited the minister
for the second night and he thanked me on
the way out. Business about average. Played
Mon., Tues. Weather: Fair.—H. Hoppe, Grand
Theatre, Mirror, Alta. Small-town and rural
patronage.
'Pirate' Is a Big Hit
With All Patrons
QRIMSON PIRATE, THE (WE)—Burt
Lancaster,
Nick Cravat, Eva Bartok.
When you get Lancaster and Cravat you
have boxoffice material! The kids loved
it—in fact everyone left happy. The
scientist, James Hayter, provoked spontaneous
laughter and applause. Actual
running time is long but not noticed in
the least. All this and beautiful Technicolor
too!! Business increased steadily
every showing. Play it and be proud of
your show. Played Wed., Thurs., Fri., Sat.
Weather: Clear and cold.—R. J. Taylor,
El Lago Theatre, Rice Lake, Wis. City
and rural patronage.
UNIVERSAL-INTERNATIONAL
Abbott and Costello Meet the Killer (U-I)—
Reissue. Bud Abbott, Lou Costello, Boris Karloff.
One of A and C's better vehicles. Played
with "Beau Geste" (Para) on one day only,
election, and was surprisingly pleased.
Weather: Clear and cold.—Al Hatoff, Park
Tlieatre, Brooklyn, N. Y. Neighborhood patronage.
Black Castle, The (U-I) —Stephen McNally,
Richard Greene, Paula Corday. This was
available for special Halloween booking with
release date in December. We played it
Halloween Friday and Saturday. RKO's clever
short, "Ti-ick or Treat," completed our program.
A tasty brew mixed by Lon Chaney jr.
and Boris Karloff, midst perfect settings.
Our Friday night crowd of goblins, witches,
gypsies and spooks was properly frightened.
Saturday night attendance was above average.
A good shocker! Weather: Clear and
cold.—R. J. Taylor, El Lago Theatre, Rice
Lake, Wis. City and rural patronage.
Sally and Saint Anne (U-D—Ann Blyth,
Edmund Gwenn, John Mclntire. Not really a
drive-in picture but it did all right against a
carnival only several miles away. We played
this before any of our indoor theatres in
Pennsylvania and it was not big enough to do
business that way. Played Wed., Thurs.
Weather: Clear.—Kenneth Clem, Monocacy
Drive-In Theatre, Taneytown, Md. Rural patronage.
Treasure of Lost Canyon (U-D—William
Powell, Julia Adams, Charles Drake. Here is
ideal children and family fare. No shoot-
'em-up bang, but suspense and action that
hold the kids attention. The picture was very
poorly edited; in fact. It seemed that parts
were left out. The color is good. Business was
average and the customers liked it, so no
complaints. Played Thurs., Fri., Sat. Weather:
Cool to cold.—Dwight Han.son, Valley Theatre,
Eddyvillo, Iowa. Small-town and rural patronage.
Untamed Frontier (U-D—Joseph Cotten,|
Shelley Winters. Scott Brady. A good western.
All comments were favorable. We held
the picture over for an extra day. Business!
was very good.—Bill Myers, Rena Tlieatre,]
Kellogg, Ida. Mining-town patronage.
Up Front (U-D—David Wayne, Tom'
Ewell, Marina Berti. This is a terrific com-'
edy that got nothing but fine comments and;
very little business. "War is hell" was never
truer than at the Uintah boxoffice. Played
Sun., Mon. Weather: Hot.—Bob Walker,
Uintah Theatre, Fruita, Colo. Small-town
and rural patronage.
Week-End With Father (U-D—Van Heflln,
Patricia Neal. Gigi Perreau.
Played this late.
A low-budget picture that did good average
business. A down-to-earth story sprinkled
with conventional "com" which proves
salient fact, viz, the public wants and will!
patronize this type of film. Any slapstick
in a picture is sure to please and we welcome!
more, it brings the bread and butter patrons'
Played Sim., Mon. Weather: Good.—Leonarci
J. Liese, Roxy Theatre, Randolph, Neb. Ruraij
and small-town patronage.
,
WARNER BROS.
{
Jack and the Beanstalk (WB)—Bud Abbott;
Lou Costello, Dorothy Ford. I understanc,
this picture did not do too well in most situa-:
tions. They're crazy about Abbott and Costellc
in Hull and with a nursery rhyme bull
around them and Technicolor besides thej,
loved it here. Played Sun., Mon.. TueSj
Weather: Sunny and warm.—G. J. Forhan jr.i
Montcalm Theatre, Hull, Que. Neighborhoocj
patronage.
!
San Francisco Story (WB)—Joel McCreai
An aver-i
Yvonne DeCarlo, Sidney Blackmer.
age action movie with McCrea and Erdman';;
dry humor. Did average business with somij
new faces in attendance due to a two-for-ond
night Saturday. Played Fri., Sat. Weather)
Cold.—Mr. and Mrs. K. R. Altis, Buncetoii
Theatre, Bunceton, Mo. Small-town anc|
rural patronage.
She's Working Her Way Through CoUegi
CWB)—Virginia Mayo, Ronald Reagan, Geni|
Nelson. Here's the jackpot, or the gravy trail,
or most anything you want to call it. Thij
is one swell musical that can't miss. Pla;'
it and be happy. Played Thurs., Fri., Sat
Weather: Cool.—Harold Bell, Opera Hous'.
Theatre, Coaticook, Quebec. Small-town ant
rural patronage.
Story of Will Rogers, The (WB) — WDj
Roger.=i jr., Jane Wyman, James Gleason. H
beautiful story that did not do half wha|
I thought it would. I remember several o.
Will Rogers' pictures and I was surprised tha,
the story of his life did not have more of hij
movie career in it. However, it is well wortl,
the playing time so don't pass this one uii
Played Sun., Mon. Weather: Good.—Kennetj
Clem, Monocacy Drive-In Theatre, Taney
town, Md. Rural patronage. i
Streetcar Named Desire (WB)—ViYieij
Leigh, Marlon Brando, Kim Himter. Strictl.i
poison in small towns. The preview dldn'
help any and word-of-mouth nearly murder"
it the second night. Not one good commit
,
and we had several walkouts. Played Sun
Mon. Weather: Warm.—Howard L. Scot'
Nyah Theatre, Hot Springs, Mont. Smi
town and rural patronage.
Virginia City (WB)—Errol Flynn, Miriail
Hopkins, Randolph Scott. A good, old •biggie
with a million dollar cast that is darn near
cinch to fill an extra number of seats on
midweek date. It did above average for ijj
on the slow change so I'm well pleased witi
the booking. Played Wed., Thurs. Weathei,
Hot.—Bob Walker, Uintah Theatre. Prultjj
Colo. Small-town and rural patronage.
A
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BOXOFFICE BookinGuido :
:
Nov.
29,
:

1 kviloot
•
5
• 8-52
JinMtp'ctWv onolyilt ot lay end lrail«pr*ll c«*l«««. Th« plut ant mlnin ii«n< Inrfttsi* i> ..
I tnly; oudlonc* clotiiticatlon ll not roKd. Li 10-•20-51
H
SMilitf Man'i Poison (89) Drama UA 1- 5-52 -f-
Dflhing Can Happrn (107) Comedy .... Para 3- 8-52 -I-
Aaackt Country (62) Wtittrn Col 5- 24-52 -
llMtke War Smohe (67) Com-Dr MGM 9- 20-52 +
|k«ril in Paris (101) Musical WB 11-15-5215-52 ff H H-
(trait Bound (61) Drama AA 10 25-52 ±
13-52 +
15-52 +
12-52 +
2-52 ±
Oil aid Oa
7 lllJIB I
iiliesilisi s in Bagdad ( . ) Comedy U
and the Beautiful, The
., Mid.
(118) Dram.i MGM 11. •22-52 H
G,J.Piiii:
Tabarin (84) Comedy Rep 6- 28-52 zt
. Ntigi
lllaiM Wirt (61) Western Col 7- 19-52 +
Mailman. The (S3) Comedy Col 11- 3-51 +
i-Joel f'^fnttlball Fix. The (70) Drama Realart 9- 29-51 :£
alllt ol Ai,Kiir Pa>s. The (85) S-West.U I 4. 5-52 +
Isi
toner.
a and !>a .fltUl Zone (81) Drama AA 10- 18-52 H
inesiti tonne of You (95) Drama U-l 10- 18-52 +
a tie-S Kliat You'rt Mine (103) Musical. ... MGM 9- 6-52 H
Lugosi Meets a Brooklyn Gorilla
Sat,
Be (74) Comedy Realart 13-52 +
Altis,
ll 01 New York. The (82) Musical.. MGM 2- 23-52 +
BiaB-ion
illht on Their Toes (89) Comedy. .20(h-Fox 4. 5-52 H
t(mt of the Ri«er (91) S Western U-l 1. 26-52 tt
My Lovely (77) Drama RKO 8- 9-52 ±
nir»iijb(i
dRea-'^'-Wl Jii" McLain (90) Drama WB 8- 30-52 +
Night. The (75) Drama UA 11-
l|
kittle Flight (78) Drama AA +
* - + +
_ * _ _
- + + ±
- H H H
± +
± +
« +
+ +
Ihltlinmtnt— Paris (85) Drama Col 9-13-S2 -f ± + +
Itiil iiiVouWwe (57) Comedy LP 3-15-52+ ;* +
loftlllMi' Cily. The (85) Drama Para 4-12-52 -f H + + H
ll Sword's Point (81) Drama RKO 2- 2-S2 ± + + + +
Drama RKO 7- 19-52 ++
9-
ni 10-51 +
ll.Trees. The (89) Drams ...WB 2- 9-52 i:
Castle. The (81) Drama U-l 10- 25-52 +
Htt Hills Ambush (54) Western Rep 6- 21-52 *
laiing Forest, The (91) Drama Para 9 27-52 +
lia Canadian Rockies (58) Western Col 11. 15-52 ±
In Veil. The (114) Drama RKO 9 22-51 H
mba and the Jungle Girl (..) Drama. AA
MOD Goes to College (80) Comedy U-l 8 30-52 -f
lotdhounds of Broadway (90) Drama. 20-Fox 11. 1-52 H
lb Malone (103) Drama Col 12. 22-51 +
Saddlemates (67) Western Rep 5. 3-52 =:
drm W.iTrior (73) Drama Col 5- 17-52 -f
artPldown (76) Drama Realart 7- 26-52 ±
/nting the Sound Barrier
Its.
W
otaiiil'
s,
B1-
•ood.*
la'.is'"'
«iipi»:
8-52 ±
(109) Drama :
U A 11
M^ridi of the Gorilla (68) Drama Realart 11. 10-51 +
iwiid. The (94) Drama Col 6 14-52 +
i«M Victory (97) Drama U-l 28-51
Buster (SO) Drama U-l
7. tt
4 19-52 +
ing Version. The (90) Drama U-l 11. 24-51 H
rialo Bit! in Tomahawk Territory
64) Western UA
in the Afternoon (85) Drama... WB
nni
ekers. The (73) Western Realart 12
C
Road (82) Drama Realart 11-22-52 ±
|llH»rnia Conquest (79) Drama Col 6-14-52 -f
illiway Went Thalaway (81) Comedy.. MGM 11-17-51 +
II Bulldog Drummund (81) Drama.. MGM 10-20-51 -f
Ambush (53) Western AA
iBtllii Pirate (83) Drama Col 7-26-52 +
iptlve City. The (91) Drima UA 4- 5-52 H
ilin of Billv the Kid (57) Western. Rep 2- 2-52 +
Women (64) Drama RKO 10- 4-52 +
Williams (93) Drama MGM 4 19-52 -f
(97) Adv-Drama Para 8-9-52 +
± { ±
± H ^
:!:-(--
+ H H
=t +
++
± :± +
H + + +
i: ± + H
± + + i
+ +t +t t+
+ +
^
+ ± H H-
± + H H
+
H
H
+
± +
+t « +
±. * + ±
t+ H ++ tt
+t H t+ H
- * + *
± ± ± +
+ + H H
i: :t + *
+ ± +
*
-f
± ± ± +f + ±
H + H H H
± + + +
+ + + -H
+ -f + +
:t ^
± * + --
+
+ ± + -
+ +
+ ±
* * + -
ff + H t+
± -f + +
2: + +
16-52 +
9-S2 + ± + H
22-51 -f ± ± - ±

REVIEW DIGEST ^ very Good; + Good; ^ Foir; - Poor; = Very Poor In the summary # is rated 2 pluses, — as 2 minuses.
s
1337 Great Adventure, The (75) Drams LP 1-26-52 -
1334 Greatest Show on Earth, The (153) Drama Para 1-12-52 tt
1341 Green Glo«e, The (86) Drama U* 2- 9-52 +
Gunman, The (52) Western *A
H
1421 Half Breed, The (81) Drama RKO 4-19-52 +
1421 Hanoman's Knot (81) Drama Col 11- 1-52 H
1401 Happy Time, Ttie (94) Comedy Col 8-23-52 +f
1312 Harlem Globetrotters, The (SO) Comedy.. Col 10-27-51 -f
1337 Harem Girl (70) Comedy..... Col 1-26-52-1-
1383 Has Anybody Seen My Gal (89) Comedy.. U-l 6-14-52 +
1343 Hawk of Wild River, The (54) Western.. Col 2-16-52 +
1403 Helljate (57) Drama LP 8-30-52 ±
1381 Here Come the Marines (76) Comedy AA 6- 7-52 -f
1336 Here Come the Nelsons (76) Comedy U-l 1-19-52 +
Hiawatha (..) Drama AA
1292 Hiphwayman, The (82) Drama AA 8-25-51 +
1372 HiBh Noon (85) Sup-West UA 5-10-52 +f
1354 Hold That Line (64) Comedy AA 3-15-52-}-
1386 Holiday for Sinners (72) Drama MGM 6-a-52 ±
1320 Honeychile (89) Comedy Rep 11-17-51 -f
1319 Hono Kong (91) Drama Para 11-17-51 +
1349 Hoodlum Empire (98) Drama Rep 3- 1-52 -f
1412 Horizons West (81) Sup-West U-l 9-28-52 -f
1311 Hot Lead (61) Western RKO 10-27-51 ±
L301 Hetel Sahara (87) Comedy UA 9-29-51 -f
1414 Hour of 13, The (79) Drama MGM 10- 4-52 +
1407 Hurricane Smith (90) Adv-Drama Para 9-13-52 +
I
1374 If Moscow Strikes (69)
Documentary March of Time 5-17-52 +
1383 1 Dream of Jeanie (90) Musical Rep 6-14-52 —
1313 I Want You (102) Drama RKO 11- 3-51 ff
1328 I'll Never Forget You (90) Drama. .20th-Fox 12-15-51 +
1327 I'll Sec You in My Dreams (110) Musical. WB 12-15-51 #
1331 Indian Uprising (75) S-Westem. Col 1-5-52 +
Invasion, U.S.A. (..) Drama Col
1338 Invitation (85) Drama MGM 1-26-52 +
1420 Iron Mistress, The (110) Drama WB 10-25-52 +
1396 Island of Desire (94) Drama UA 8-2-52 +
1388 Island Rescue (87) Corn-Drama U-l 6-28-52 +
1422 It Grows on Trees (84) Comedy U-l 11- 1-52 ff
1323 It's a Big Country (89) Drama MGM 12- 1-51 +
1386 Ivanhoe (106) Drama MGM 6-21-52++
1376 Ivory Hunter (97) Drama U-l 5-24-52 ++
J
1363 Jack and the Beanstalk (78) Comedy.... WB 4-12-52 +
1334 Japanese War Bride (91) Drama 20th-Fox 1-12-52 ±
1360 Jet Job (63) Drama AA 3-29-52 ±
1294 Journey Into Light (88) Drama 20th-Fox 9-1-51 —
1381 Jumping Jacks (92) Comedy Para 6-7-52 +
1393 Junction City (54) Western Col 7-26-52 ±
1399 Jungle, The (74) Drama LP 8-16-52 ±
1354 Jungle Jim in the Forbidden Land
(65) Drama Col 3-15-52 rt
1379 Just Across the Street (78) Comedy U-l 5-31-52 +
1395 Just (or You (104) Musical-Drama Para 8- 2-52 +
1336 Just This Once (91) Comedy MGM 1-19-52 +
K
137S Kangaroo! (84) Drama 20th-Fox 5-24-52 +
1423 Kansas City Confidential (99) Drama UA 11- 8-52 ++
1378 Kansas Territory (64) Western AA 5-24-52 +
1400 Kid From Broken Gun, The (56) Western.. Col 8-16-52 —
1368 Kid Monk Baroni (80) Drama Realart 4-26-52 +
L
1302 Lady From Texas (78) Drama U-l 9-29-51 +
1383 Lady In the Iron Mask (78) Drama. .20th. Fox 614-52 +
1309 Lady Pays Off. The (80) Drama U-l 10.20-51 +
1347 Lady Possessed (87) Drama Rep 2-23-52 ±
1326 Lady Says No. The (82) Comedy UA 12- 8-51 +
1366 Laramie Mountains (53) Western Col 4-19-52 +
1353 Last Musketeer. The (£7) Western Ren 5-15-52 +
1398 Last Train From Bombay (72) Drama Col 8- 9-52 —
1332 Las Vegas Story. The (88) Drama RKO 1-5-52 +
1312 Lavender Hill Moh, Tlie (81) Comedy U-l 10-27-51 +f
Lawless Cowboys (58) Western AA
1360 Ltadville Gunslinger (54) Weitern Rep 3-29-52 +
1394 Les Miserables (104) Drama 20t(i-Fox 7-26-52 +
1312 Let's Make II Legal (77) Comedy. . .20th. Fox 10-27-51 +
1316 Light Touch, The (107) Drama MGM 11- 3-51 ±
USfiLien and the Horse, The (83) Drama WB 3-22-52 +
1418 Limelight (143) Comedy-Drama UA 10-18-52 +)
1369 Loan Shark (79) Drama LP 5- 3-52 +
1330 Lone Star (90) Western MGM 1222-51 ++
1307 Longhorn, The (70) Western AA 10-13-51 -f
1398 Lost In Alaska (76) Comedy U-l 8- 9-52 ±

'
_.
+ ».
+ T.
" + !
'r'u
imN
^ Very Good; -* Good; - Fair; - Poor; - Very Poor. In lh( lummary a roltd 2 plirtM, > at 2 miautci REVIEW DIGEST
Vtdli (172) Orami
It
a
i
The (90) Drami RKO
TIOi, Thi (92) Orama U-l
iRlMvi, Tht (BO) Drama U-l
lUliloo 'Hound My Sliouldir (78) Mut Col
...RKO
JumkIm Notorlcui (89) Diama.
ilMw.Mon (87) Orima RKO
iM Ball Liprni (83) Drama U-l
IM
JM
JM
Itounlaiii (84) Wtttirn Para
Planet Man (87) Drama UA
Sties of Montana (98) Onma. .2WI
(101) Musical WB
ISIhtr City (90) Drama Para
|stl|in' in the Ram (103) Musical MGM
Ahoy! (109) Musical MGM
Full of Moon (74) Comedy MGM
ll Red, The (99) Drama Realart
iMighter Trail (78) Drama RKO
jSmky Canyon (55) Western Col
T)ie (87) Drama Col
of Kilimanjaro (114) Drama. .20th- Fox
itbody Lo

i
©Wild
I
Here
I
Man
^
I
Esther
; Ccn HapptH I
ij J4;ijj^
4->jjjjjj J
Feorure productions by company in order of release. Number in square is national releose dote. Runia
time is in porentheses. Type of story is indicated by letters and combinotions thereof as follows: (i
Comedy; (D) Droma; (AD) Adventure-Drama; (CD) Comedy- Dromo; (F) Fontosy; (M) Musicol; (W) Wej
ern; tSW) Superwestern. Release number follows: U denotes BOXOFFICE Blue Ribbon Award Winni
Q denotes color photography. For review dates and Picture Guide page numbers, see Review Digest.
ALLIED
a
ARTISTS
Steel Fist (73) D..5217
I(n,i,'. M.lirnvsll. KrHtlno Miller. H. Lauter
gg ©Aladdin and His Lamp (67). .D. .5299
I'slricia .Mcrlina. John Sands, Richard Erdmfln
m Texos City (54) W. .5241
J{iliriny Mack Brown. James Ellison
(H Night Raiders (52) W..5251
Whip Wlis.in, FUZZ.V Knight, J. Bannon
(ia ©Fort Osage (72) W..S102
llod CiiniiTon, Jane Nigh, Morris Ankrum
g Woeo (68) W. .5224
Bill Elliott. Pamela Blake, Rand Brooks
COLUMBIA
Boots Molone (103) D..419
William lluiden. Johnny Stewart, S. Clements
©Indian Uprising (75) SW. .417
George .Monlgomerj. Audrey Long, C. B. Reid
Old West, The (61) W. .473
(iene Aulry, (iall llaiis, Pat Buttram
Smoky Canyon (55) W. .483
Chaik-s 8utrett, Smiley Burnette
Death of a Salesman (1 13). . . . D. .423
Fredrlc March. Mildred Uujinock, C. Mitchell
First Time, The (89) C..424
Robert Cumraings, Barbara Hale, Mona Barrie
Horem Girl (70) C. .422
Joan Davis, Arthur Blake, Peggie Castle
Hawk of Wild River, The (54). .W. .482
Charles Starrett, Smiley Burnetle, C. Moore
LIPPERT
(Ul For Men Only (93) D..5102
Paul Uenreld, Margaret Field, B. Sherman
Bait (78) O..5103
George Brent, Marguerite Chapman
Gl Stronghold (73) D. .5107
Zachary Scott, Veronica Lake, A. DeCordota
M-G-M
a S It's Big Country (89) Doc
Ethel Barrymore, Gary Cooper,
Ei; Westward the Women (116)
Jot
D
Van
Robert Taylor, Denlse Darcel, Julie
0!£ ©Pandora and the Flying
Dutchman (123) J)
Ava Gardner, James Mason, Nigel Pall
M Sellout, The (83) B
Walter Pidgeon, Audrey Totter, Jotaa
T Invitotion (85) I
Dorothy McGuire, Van Johnson, Butt
B Lone Star (90) D
Clark Gable. Ava Gardner, Broderick C
m Shadow in the Sky (78)
Nancy Davis, Ralph Meeker, James W
S ©Belle of New York, The (82). .M
Fred Astalre, Vera-Elleo. Marjorle Mib
;'!OIII
(ii-(-
] ©Rodeo (70) S . . 5104
Jaiif .Ni);h, John Archer, Wallace Ford
j Hold That Line (64) C..5211
Leo (inrcey, Huntz llall, John Bromfield
jMon From the Blacl< Hills (58). W.. 5242
Jolumy .Mack Bru^wi, James Ellison. It. Breoks
] Jet Job (63) D . . 521
St.'inley Clements, Elena Verdugo, J. Litel
. 5252
53 Gunman, The (52) W .
Whip Wilson, Fuzzy Knight, Rand Brooks
Stallion (70) W . . 5205
Ben Johnson. Edgar Buchanan, Martha Hyer
[4] Kansas Territory (65) W..5225
Bill Elliott, Peggy Stewart, Lane Bradford
In] Desert Pursuit (71) W. .5209
Wayne Moiris, Virginia Grey, George l\)bias
[9 African Treosure (70) D..52e7
Johnny Stierfield, Laurette Luez, L. Talhot
SS Gold Fever (63) D . . 5226
John Calvert, Kalph Morgan, Ann Cornell
Come the Marines (66). .C. .5212
l.eo tiorcey, Huntz Hall, Myrna Dell
g] ©Wagons West (70) W. .5203
Itod Cameron, Peggie Castle, Michael Chapln
i Deod Man's Trail (59) W . . 5243
Johnny .Mack Broun, Jiramy Ellison, S. Jolley
iSeo Tiger (71)
0..52ia
John Archer, Marguerite Chapman. L. Talbot
go] Montana Incident (54) W..5253
Whip Wilson, Rand Brooks, Noel Nelll
S@Rose Bowl Story, The (73). . . D. .5204
.Marshall 'liiompsiin. Vera Miles, R. Ilober
H Yukon Gold (62) D . . 5221
KIrhy Grant, Chinook, Martha Hyer
m Fargo (69) W. .5226
Wild BUI Elliott. Phyllis Coates. J. Ingram
m Feudin' Fools (63) C. .5213
l.eo Gorcty, Huntz Hall, Anne Kimball
gg Bottle Zone (81) 0.,AA22
John llodink, Stephen McNally, L. Chrlst iiui
OD Army Bound (61) D..5216
Stanley Clements, Karen Sharpe, 8. Brodle
ESConyon Ambush (53) W..5244
Johnny Mack Broun, i'hyllls Coates
Si Arctic Flight (78) D..5210
Wayne Morris, Lola Albright, Alan Hale jr.
.
a Wyoming Roundup (53) W. .5254
Whip Wilson. Phyllis Coates, T. H'arrell
as ©Flat Top (87) D. .5201
Sill ling llayilcn. Richard Carlson, B. Phlpps
SjNo Holds Barred (65) C..S214
l,eo Gorcey, Bowery Boys, M. Reynolds
Sj Torpedo Alley (80) D . AA23
Murk Klvv ens. horothy Malnne
Bombo ond the Jungle Girl Ijj . D . 5208
( . )
Johnny Hhi-rrield. Karen Sharpe
83 Maverick (..) W
Wild Bill Elliott, Phyllis Coates
I ©Hiawatha ( . . ) D . . 5202
Vincent Edwards, Ywic llugny
My Six Convicts (104) D. .430
Gilbert Roland, Jolm Seal. M. Mitchell
Okinawa (67) D. .432
Pat O'Brien, Cameron Jlitchell, B. Denning
Scandal Sheet (82) D. .415
Broderick Crawford. Donna Heed, John Derek
t4ight Stage to Galveston (62).. D.. 475
Gene Aulry, Pat Buttram, Virginia Huston
Jungle Jim in the Forbidden
Lond (65) P.. 29
©Thief of Damoscus (78) D..427
I'aul Uenreld. Jeff Donnell, John Sutton
Marrying Kind, The (93) D. .425
Judy Hulllday, Aldo Ray, Madge Kennedy
Loromie Mountain (53) W. .485
Charles Slarrett. Smiley Burnette, F. Sears
Sniper, The (87) D . .434
Arlhur Franz. Adolphe Menjou, Marie Windsor
©Sound Off (83) C..428
Mickey liocney, Aune James. John Archer
Yank in Indo-China, A (67). . . . D . .435
John Archer, Douglas Dick, Jean Wllles
Apache Country (62) W, .471
Gene Autry, Pat Buttram, Carolina Cotton
Walk Eost on Beacon (98) D. .426
George Murphy, Virginia Gllmore, F. Oirrie
Paula (80) D. .436
Loretla Young, Kent Smith. Alexander Knox
©Brave Warrior (73) D. .441
Jon Hail, Oirlsiine Larson, James Seay
©Montana Territory (64) D..438
Lon McCalllster. Wanda Henrirlx. P. Foster
Rough, Tough West, The (54).. W.. 487
Charles Starrett. Sm iley Burnette
©Brigond, The (94) D..437
Tony DfSIer, G.ile llohblns, Anthony Qulnn
©Cripple Creek (78) D. .442
George Montgomery. Jerome Courtland
©Colifornio Conquest (79) D. .440
Cornel Wilde, Teresa Wright, L. Perraday
Red Snow (75) D..439
Storm Over Tibet (87) D. .416
Barbed Wire (61) W..474
Junction City (54) W . .486
©Copfain Pirate (85) D . . 502
Louis llayward. Patricia Medina, John Sutton
Lost Train From Bombay (72). . .D. .504
.Ion Hall. C^rLsttne Larson. Lisa Ferraday
Clouded Yellow, The (89) D. .509
Jean Simmons. Trevor Hoviard. Sonia Dresdel
Kid From Broken Gun, The (56). W. .481
Charles Starrett, Smiley Burnette, J. Mahoney
Affoir In Trinidad (98) D. .501
Rita Hayworth, Glenn Ford, A. Bcourby
©Rainbow 'Round My Shoulder
(78) M. .503
Frankie Lalne, Billy Daniels, C. Austin
Wogon Team (61) W. .476
Gene Autry, Oiampion, Gall Davis. P. Buttram
Assignment—Paris (85) D..507
Dana Andrews. Marta Toren. George Sanders
©Golden Howk, The (83) D. .508
Rhonda Fleming, Sterling Hayden, J. Sutton
Hongmon's Knot (81) SW..512
Randolph Scott, Claude Jarnian Jr., D. Reed
Blue Canadian Rockies (58) . . . . W . .472
Gene Aulry. Gail Davla, Pat Buttram
Voodoo Tiger (67) AD. .518
Johnny WeUismuller, Jean Byron, James Seay
Eight Iron Men (80) D..515
Bonar Colleano. Arlhur Franz, Lee Marvin
Strange Fascination (80) D. .505
Hml'h ll.'ia^ Clen Mtiore Mona Barrie
Hoppy Time, The (94) C
Chnrlis Buyer, Louis Jourdan, Marsha Hunt
Invasion, U.S.A. (74) D..
Gtrald Mohr, Pegglo Castle
Novajo (70) Doe. .5104
Navajo Indian cast
W Wings of Danger (72) D . . 5106
Zachary Scott, Robert Beatty, K. Kendall
! Valley of the Eogles (83) D. .5114
Jack Warner, Nadia Gray, J. McCallum
S Loan Shark (79) D..5111
George Raft. Dorothy Hart
m ©Outlaw Women (75) O. .5105
Marie Windsor, Richard Sober, Caria Balenda
SI Stolen Face (71) D..5109
Paul Henreld, Uzabeth Scott, Andre Morell
1
Pirate Submarine (69) D..5110
Special cast
[E Jungle, The (74) D..5112
Rod Cameron, Cesar Bomero. Marie Windsor
(Secret People (87) D..5116
Valentlna Certesa, Audrey Hepburn
(U Hellgote (87) D..5113
Sterling Haydeo, Joaji Leslie, Ward Bond
) Scotlond Yard Inspector (73).. D.
Cesar Romero. Lois Maxwell
fJilTrombo, the Tiger Man (63)... D.
Entire Krone arcus
Si Mr. Walkie Talkie (..) D.
William Tracy, Joe Sawyer
Ji Gambler and the Lady (..)... O
liane Chirk. Naomi Ctumce
5202
5201
5203
5204 I
H Just This Once (90) C
Peter Lauford, Janet Leigh, Levis Bt
SD Love Is BeHer Than Ever (81)..C
Elizabeth Taylor. Larry Parks, Tom ft
a ©Wild North, The (97) D
Stewart Granger, Wendell Corey. C. Oa
|1] ©Singin' In the Rain (103)....M
Gene Kelly, Donald •'Connor, Debbie
^ Talk About a Stranger (65).... D
George Murphy, Nancy Davis, Billy Qr.i
gi When in Rome (78) D
Van Johnson. Paul liouglas, J. Callela
[2] Young Man With Ideas (84). . .CD
Glenn Ford, Ruth Roman, Nadlne Ash n
m Carbine Williams (93)
James Stewart, Wendell Corey, Jean B
SGirl in White, The (93)
June Allyson. Gary Merrill, Arthur Ken
a ©Skirts AhoyI (109) M
Esther Williams. Joan Evans, Barry- I
B Glory Alley (79)
llaiph .Meeker. Leslie Caron, Gilbert It
m Pot and Mike (93) C
Spencer lYacy, Katharine Hepburn, All
@ ©Scoromouche (115)
D
Stewart Granger, Eleanor Parker. Mel F|
[4] ©Lovely to Look At (102) M
Red Skelton, Kalhryn Graysoo, Uovrard
Si Washington Story (82) D
Van Johnson. Patricia Neal. Sidne; Bl
gi Holiday for Sinners (72) D
',!'
Gig Young. Janice Rule, Keenao WiOB
a You for Me (70) C
Peter l.a\vford. Jane Orecr, Gig Young
gi Fearless Fogan (78) C
Janet Leigh. Curleton Carpenter, K. \ B
m UOMerry Widow, The (105)
Lana Turner. Fenialtdo Lamas, Una III
SS Devil Mokes Three, The (96).. ID
Gene Kelly. Pier Angell. Richard Robert
@ My Man and I (99) D
Shelley Winters, Rlcardo Montalhan, C.
[3 ©Because You're Mi1ie (103). . .M
M.Hrlo Lanza, Doretta Morrow, J. Wbltm
SH Apache War Smoke (67) CD !
Gilbert Roland, Ulenda Karrell, It. Uv i
gi] ©Everything I Hove Is Yours
(92) MJ
Marge and Gower Champion. Dennis h[j
©Ivanhoe (106) Dl
Robert Taylor, Elizabeth Tiylor, J. |f(lol

S1
PARAMOUNT
.ft 5j
•OS Kong (91) O .SIM
llniui. Illiundl Firming, N. Ilriirf
RKO
FEATURE
CHARi
( iril)llrtl.
I
IWa
B«»ara (10S) C
Uirtln. Jrrry Uwh, Corlnnr (alu-i
tng F«oth«r F«al (7S) SW. Slit
Ari.'iri VHifltn. K Tiifkn
itliing >o tlY* For (•«) D. .1105
fonialiir. Itiy .Mlllaiul, Ti'rr:i< WrlKlit
Slick From Punkin
!k (95) C. .5119
Ydimi:. ninah Shore. Kobrrt MiTflll
y Son John (122) D..5116
ll«) Leu Is, Mona Fret>nian
(90) CD.. 5122
Julias. Roland (Silver. Kay WaLsh
(122) 0..SH3
nifw JdMiii. I,»nretipe Olivier. M Hopkins
not Paleface (95) C..5124
Hoi)e. J.ine Kiissell. Roy Rogers
fer You (104) M. .5201
ChMby, Jane Wyman. Etbel Rarrymnre
t
-"eon (97) AO..S202
Pvne. Arlene Dabl, Sit C. Ilarduirke
na Smith (90) AD. .5204
ne

u
I
Cry,
FEATURE
CHART
UNITED ARTISTS 3 1^
iaChicogo Colling (74) D.1152
Dan Iiurvea. Mary Anderson. B. EHllott
SfflLody Soys No, The (82) C.IISO
Joan CauKleld, David Nl?en. J. R. Justice
)1 Another Mon's Poison (89) D.1154
Belie liavis, Gary Merrill. E. Williams
gj Cloudburst (83) D . 1 153
lioberi I'reslon. Elizabeth Hellers. C. Tapley
[•) Buftolo Bill in Tomohowk
Territory (64) W.1214
Clsvton Sloore. Thundercloud, Towlachie
aCDRiver, The (99) 0.1140
Arthur Shields, Nora Swinburne, Tonmiy Breen
gone Big Affolr (80) D.1157
Evelyn Keyes, Uennls O'Keete, M. Anderson
IS Green Glove, The (86) D.1156
GleD» Ford. Geraldine Brooks, Gaby Andre
E] Tole of Five Women, A (86) 0.1161
Bonar Colleano. Anne Vernon. Lana Morris
Jl ©Mutiny (76) D.1163
Mark Stevens, Angels Lansbury, P. Knowles
g ©Royol Journey (SO) Doc. 1164
Queen Elizabeth. Duke of Edinburgh
a OSAfricon Queen, The (104) ... 0. 1155
Humphrey Bosarl. K. Hepburn, K. Morley
SStronge World (80) AD. 1165
Angelica Hauff, Alexander Carlos, C. Brown
gSCaptive City, The (91) 0.1166
John Korsythe, Joan Camden. H. J. Kennedy
a Without Warning (75) D.1168
Adam Williams, Meg Bandall. Edward Blnns
a Red Plonet Mors (87) D.1169
Peter Graves. Andrea King, Oley Llndgren
a Fighter, The (78) 0.1167
Richard Conte. Vanessa Brown, Lee J. Cobb
j©Toles of Hoffmonn (111) M.1170
Mflira Shearer, Robert Helpmann
^Confidence Girl (81) D.1173
Tom Conway, Hillary Brooke, Aline Towne
(QlOutcosf of the Islonds (92) D.1 172
llalph Itlchardson, Trevor Howard, W. Hlller
111 Actors and Sin (85) CO . 1 1 58
Edward 0. Robinson. Marsha Hunt. E. Albert
S High Noon (85) SW.1159
Gary Cooper. (;r;ice Kel ly. Uoyd Bridges
aeislond of Desire (94) D.1160
Linda Darnell. Tab Hunter. Donald Gray
(il Pork Row (83) 0.1177
Gene Evans. Mary Welch, Herbert Heyes
the Beloved Country (96).. D. 1171
Canada Lee. Sidney Poltler, Cbarles Carson
a Untomed Women (70) F.1178
Mlkel Conrad. Doris Merrick. Mark Lowell
a Ring, The (79) 0.1179
Gerald Mobr, lilta Moreno, Lalos Bios
m Thief, The (85) O . . 1 1 84
llay Mlllnnil. lllta Gam. Marlln Gabel
tl Limelight (143) CO.. 1183
Charlie Chaplin. Claire Bloom, Nigel Bruce

I
'
.
1952-53
1 9-11-52
4-12-52
10.30-52
10-
r
trt •yblccH, llil.d by compony, in or*r el ttlaoM. Dunning lima loll»»t IIIU. rint «•!• U MttoMi
,,«•, Lcond lh« dol« ol r««i.« In BOXOMICI. Symbol k.l.^n d.l.. I. ,.lln, !,.« tOXOMICI
(«,. H V.ry Good. + Good. - F.lr. Poor. = V.ry Poo.. O Indk.... ,ol«, pkoloaropky. iJiiUiiTi; liii/iin
Itt!
TkllWII
Hiinil
wu (ill
inn
Dm, Ik
I,
till*
ijeini...
[uy-
I
l»l
!((|ll*
Columbia
11. »». Title Rtl. Ojti Ritmi Hti'i
ANIMAL CAVALCADE
•ICIiinP'Anlici (lO'/j). 10'30'S2 -f- U-U
ASSORTED COMEDIES
tfHKllit G>r Gtct (16

. 5-31-52
j
j
Bad
I
.June
{
SHORTS CHART
7308 Perez Prado and Orch
(15) 7- 2-52 + 8-23
7309 Dick Juriens and Orch
(15) 7-30-52 + 8-30
7310 Billy May and His Orch.
(15) 8-20-52 + 9-20
7311 Jimmy Dorsey Varieties
(15) 9-25-52 + 10-18
TV/O-REEL SPECIALS
7202 KnioMs of the Hijhyray
(17) 6-18-52 H 8- 2
LANTZ CARTUNES
(Technicolor Reissues)
7328 Poet and Peasant (7)... 4-28-52 + 6-21
7329 Mousie Come Home (7). 5-26-52 +8-2
7330 Fairweather Fiends (7). 6-23-52 -f B-23
7331Ariple Andy (7) 7-21-52
7332 Wacky Weed (7) 8- 18-52
7333 Musical Moments (7)... 9-15-52
VARIETY VIEWS
73A4 Rhythm on the Reef (9) 4-14-52
7345 Army's
7346 Future
Finest.
Generals
The (9)
(9)
. .
. . .
6-16-52
8- 4-52
7347 Villaoe Metropolis (9) . . 9- 8-52 4-19
+
8-30
9-13
(9)
WOODY WOODPECKER CARTUNES
11-15
7348 Man in the Peace Tower
10-13-52 +
7353 Slaee Hoax (7)
(Technicolor)
4-21-52 + 4-19
7354 Woodnecker in the Rough
(7)
7355 Scalp Treatment (7) . . .
814. 52 9- 8-52 +
6-28
9-20
7356 The Great
(7)
Who-Dood-lt
10-20-52 + 10-18
Warner Bros.
Prod. No. Title Rel. Date Rating Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
8308 Snow Time for Comedy
(7) 4-12-52
Hush 5- 3-52
8309 My Mouse (7) . . .
8310 Baby Bottleneck (7) 6-14-52
8311 The Bus Parade (7) 7-12-52
. . .
8312 Merrie Old Soul (7)... 8- 2-52
8313 Fresh Airdale (7) 8-30-52
1952-53 SEASON
9301 A Feud There Was (7).. 9-13-52
9302 Daffy Doodles (7) 10-11-52
9303 A Day at the Zoo (7).. 11- 8-52
9304 Early Worm Gets the
Bird (7) 11-29-52
9305 Tale of T.vo Mice (7).. 1-10-53
BUGS BUNNY SPECIALS
(Technicolor)
8728 Water. Water Every Hare
(7) 4-19-52 -f 6-28
8729 The Hasty Hare (7) 6- 7-52 8-30
8730 Oily Hare (7) 7-26-52 ± 8-23
1952-53 SEASON
9723 Rabbit Seasoning (7)... 9-20-52
9724 Rabbit's Kin (7) 11-15-52
9725 Hare Life (7) 12-20-52
CLASSICS OF THE SCREEN
9101 Monsters of the Deep
(20) 9-27-52
9102 Oklahoma Outlaws (20) .11-22-52
FEATURETTES
8104 Gun to Gun (20) 3-22-52
BIOS The Mankillers (16) .
8106 Trial by Tringer (20)
9103 Are Animals Actors?
(..)
.12-27-52
. 5-17-52 -f
. 7- 8-52
JOE McDOAKES COMEDIES
8405 So You Want to Go to a
Convention (10) 6- 7-52 ±
8406 So You Never Tell a Lie
(10) 8- 2-52
1952-53 SEASON
8405 So You Want to Go to a
Dentist (10) 9-20-52
9402 So You Want to Wear
the Pants (10) 11- 8-52
9403 So You Want to Be a Musician
(••) 1-10-53
MELODY MASTERS BAND
(Rcis'ues)
8805 U.S. Navy Band (10)... 6-21-52
8806 The Serenaders (10) . . . 8-16-52
1952-53 SEASON
9801 Freddie Fisher and Band
(10) 10-11-52
9802 Junior Jive Bombers
(10) 11-15-52
9803 Circus Band (..) 12-27-52
MERRIE MELODIES
(Technicolor)
8713 Kiddin' the Kitten (7) . . 4- 5-52
8714 Liltle Red Rodent Hood
-t-
(7) 5- 3-52 -f
8715Sock-aDoodle-Do (7)... 5-10-52
87)6 Beep Beep (7) 5-24-52
8716 Ain't She Tweet (7) 6-21-52 4-
3716 The Turn-Tale Wolf (7). 6-28-52 ++
7-26
8- 2
8719 Cracked
8720 Hopiiy. Go-Lucky
Quack (7)
(7)
7- 5.52 +
g- 9-52
. .
. .
8721 Going! Going! Gosh! (7) 8-23-52 4- 10-4
8722 Bird in a Guilty Cage (7) 8-30-52 + 10- 4
1952-53 SEASON
9701 Mousewarming (7).... 9. 6-52 -I- 11 1
9702 The Egg-cited Rooster
(7' 10- 4-52
6-28
7-26
8-30
8-23
8-23
» ^^ + H- I
1 9703 Tree for Two (7) 10-18-52
9704 The Super Snooper (7).. 11- 1-52
9705 Terrier-Stricken (7) 11-29-52
9706 Fool Coverage (7) 12-13-52
9707 Don't Give Up the Sheep
(7) 1-13-53
9708 Show Business (7) 1-17-53
9709 A Mouse Divided (7) 1-31-53
. . .
SPORTS PARADE
(Technicolor)
3506 Glamour in Tennis (10) 4- 5-52
8507 Switzerland Sportland
(10) 5-10-52 -f
3508 Centennial Sports (10) . . 6-28-52
3509 Snow Frolics (10) 7-26-52 +
8510 Just for Sport (10) .... 8-23-52 -1-
1952-53 SEASON
9501 They Fly Through the Air
(10) 10- 4-52
9502 Unfamiliar Sports (10).. 11- 1-52
9503 Fiesta for Sports (..).. 12-20-52
9504 Sporting Courage (..).. .1-31-53
TECHNICOLOR SPECIALS
i005 Land of Everyday Miracles
(16) 3- 8-52 ++
3006 The Seeing Eye (20) . . . 4-26-52 ++
8007 No Pets Allowed (18) .
8008 Open Up That Golden
+
Gate (20) 7-19-52 +
1952-53 SEASON
9001 Killers of the Swamp
(17) 9- 6-52 +
9002 Man Without a Country
(21) 10-25-52
9003 Cruise of the Zaca {. .).12- 6-52
9004 Flag of Humanity (..).. 1-24-53
VITAPHONE NOVELTIES
3605 Animals Have All the Fun
(10) 4-19-52 -I-
8606 Orange Blossoms for Violet
(10) 5-24-52 -f
8607 Daredevil Days (10) .... 8- 9-52 -4-
1952-53 SEASON
Grande (9) . . 9-13-52 9601 Ain't Rio -1-
9602 1 Saw It Happen (10) . .10-18-52
9603 Hunting the Devil Cat
(10) 10-18-52
9604 Too Much Speed (..).. .1- 3-53
MISCELLANEOUS
7-26
8-23
10- 4
5-17
6-21
S- 2
8-23
U- 1
6-21
8-30
8-23
U- 1
Prod. No. Title Rel. Date Rating Rev'd
Lippert
(Ansco Color)
5115 Return of Gilbert and
Sullivan (35) 5-16-52
Republic
SERIALS
5184 Nyoka and the Tigermen
(reissue) 15 Chapters 4- 8-52
THIS WORLD OF ODHS
(Trucolor)
5090 Chile (9) 3- 1-52
5)85 Israel (10) 4-15-52
5186 India (9) 7-1-52
5187 The Philippines (9) 8-25-52
Independents
Out of True (38) British Inf. Svc H 3-22
Scotland Yard (20) British Inf. Svc... + 3-22
West of England (10) British Inf. Svc. -|- 3-22
Triptych (14) Lux Films +f 3-22
David (40) Mayer-Kingsley -)- 3-22
Uncommon Clay (20) Thomas Craven., -j- 3-22
FDR— Hyde Park (16) Pictorial
Films + 5-10
Little League Baseball (20) Emerson
Yorke
Atoms at Work (10) British Inf. Svc... 5-17
+ 6-7
The Riddle of Japan (21)
British Inf. Svc -f 6- 7
Fantasy on London Life (9) Fine
Arts +f 6-7
City That Lives (15) Hoffbero + 6-7
Student in Paris, A (17) Noel
Meadow -f 6-21
Sketches of Scotland (9) Fine Arts... +f 6-28
To the Rescue! (8) National Film Board -4-7-5
Caribbean (25) British Inf. Svc -1+ 7- 5
White Continent, The (10) British Inf.
Svc
Antarctic Whale Hunt (19) British
H 7-5
7-12
Inf. Svc ff
Future of Scotland, The (21) British
Inf. Svc + 7-12
City That Lives (17) Hoffberg ± 7-12
Rescue in the Alps (17) Hoffberg :*: 7-12
Spook Sport (7) Ted Nemelh Studios.. + 7-12
United for Defense (10) United Defense
Fund + 7-19
Challenge in Nigeria (20) British Inf.
Svc -f-
7-26
Turkey— Key to the Middle East (20)
British Inf. Svc +f 7-26
The British—Are They Artistic?
(21) British Inf. Svc ++8-9
Bridge of Time (15) British Inf. Svc... + S- 9
El Dorado (33) British Inf. Svc -f
8- 9
The Kino's Music (20) British Inf. Svc. -j- 8- 9
The People's Land (11) British Inf. Svc. + 8-9
Miracle on Skis (16) Regal Plots •(+ 8-30
Charm of Life (15) Pictura Films + 10-18
The Stranoer Left No Card
(22) Meteor + 11- 1
COMING FEATURES
Listed herein ore productions on which notional release dates have not
been set or which go beyond the dates covered by the Feature Chart.
ALLIED ARTISTS
Affair in Monte Carlo. ... Merle Oberon. R. Todd
Cow Country Edmcnd 0' Brien
©Fort Vengeance James Craig, Rita Moreno
©Kansas Pacific. . .Sterling Hayden, B. MacLane
Marksman. The Wayne Morris, Elena Verdugo
© Roar of the Crowd Howard Duff
OSon of Belle Starr.. Keith Larsen, Peggie Castie
Star of Texas Wayne Morris, Lyie Talbot
Tangier Incident. . .George Brent, Dorotiiy Patrick
Timber Wolf Kirby Grant. Chinook
COLUMBIA
©All Ashore Mickey Rooney, Peggy Ryan
©Ambush at Tomahawk Gap. .J.Derek, J. Hodiak
©5,000 Fingers of Dr. T., The.. Peter L. Hayes
©Flame of Calcutta. .. Denise Darcel. P. Know'es
Four Poster, The Rex Harrison, lilli Palmer
Juggler, The Kirk Douglas. Milly Vita^e
©Last of the Comanches. . . .Broderick Cra\vfcrd
©Love Song Jane Wyman, Ray Millanil
Member of the Wedding, The. .E. Waters, J. Harris
©Pathfinder, The.. George Montgomery, H. Carter
Posse Broderick Crawford, John Derek
j
'©Prince of Pirates. .. .John Derek, Barbara Rush
j©Red Beret, The Alan Ladd. Leo Gcnn
©Salome. Dance of the Seven Veils.. R. Hayworth
I
©Serpent of the Nile..R. Fleming. W. Lundirian
©Sirens of Bagdad Paul Henreid, P. Medina
j
©Slaves of Babylon. .Richard Conte, L Christia.i
.Target— Hong Kong....R. Denning. Nancy Gates
LIPPERT
Blonde Barbara Payton, Tony Wright
I'll Get You George Raft, Sally Gray
©Johnny, the Giant Killer. .. .Animated Feature
Tall Texan, The.. Lloyd Bridges, Marie 'v.i.-.dsc.
METRO-GOLDWYN-MAYER
©Band Wagon, The.... Fred Astaire, N. Fabray
Battle Circus. ... Humphrey Bogart, June Allyson
Connie Van Johnson, Janet Leigh
©Dangerous When Wet Esther Williams
Dream Wife Cary Grant, Deborah Kerr
Fast Company Howard Keel, Polly Bergen
Girl Who Had Everything, The. . Elizabeth Taylor
©Give a Girl a Break.. Marge and G. Champion
©I Love Melvin. .. .Donald O'Connor, D. Reynolds
©Invitation to the Dance Gene Kelly
Jeopardy Barbara Stanwyck, B. Sullivan
©Lili. .. .Leslie Caron, Mel Ferrer, J. P. Aumont
Main Street to Broadway All Star cast
©Naked Spur, The.. James Stewart, Robert Ryan
Never Let Me Go Clark Gable, Gene Tierney
Remains to Be Seen.. June Allyson, Van Johnson
©Small Town Girl.. Jane Powell, Farley Granger
©Sombrero Pier Angeli, Ricardo Montalb,in
©Story of Three Loves. . Leslie Caron, F. Granger
©Vaquero Robert Taylor, Ava Gardner
©Young Bess- -. .Stewart Granger. Jean Simmons
PARAMOUNT
©Botany Bay Alan Ladd, James Mason
©Come Back. Little Sheba. .B. Lancaster, S. Booth
Forever Female. . .William Holden, Ginger Rogers
©Here Come the Girls. Bob Hope, Tony Martin
©Houdini Tony Curtis, Janet Leigh
©Jamaica Ray Milland. Ailene Dahl
Off Limits Bob Hope, Mickey Rooney
©Pleasure Island. .. .Don Taylor, Audrey Dalton
©Pony Express. .Charlton Heston, Wendell Corey
©Rock Grayson's Women.. John Payne, J. Sterling
©Roman Holiday. .Gregory Peck, Audrey Hepburn
Scared Stiff Dean Martin, Jerry Lewis
©Shane. .. .Al.m Ladd, Jean Arthur. V.ir HeflOi
(JStars Are Singing. The A. M. Alberghetti
Stooge, The Dean Martin, Jerry Lewis
©War of the Worlds.. Gene Barry, Ann Robinson
RKO RADIO
Androcles and the Lion. .Jean Simmons, V. Mature
Beautiful But Dangerous. J. Simmons, R. Mitchum
Break-Up Jean Simmons, Victor M
Bystander, The. .Jean Simmons, Robert Hit
Difference, The. ..Edmond O'Brien. Frank U
©Hans Christian Andersen. D. Kaye. F. Sr
©Jel Pilot John Wayne. Rcbst
Never Wave at a WAC R. Russell, P. De
No Time for Flowers. V. Lindfors, P. Chr
Port Sinister James Warren, Lynn R(
©Sea Devils Yvonne DeCarlo. Rock H
Split Second Stephen McNally, Alexis!
REPUBLIC
©Fair Wind to Java..F. MacMurray. V. rJ
©Lady Wants Mink, The.R. Hussey. D. 0',
©Quiet Man, The. .John Wayne, Maureen o't
South of San Antone.Rod Cameron. A. H
Sun Shines Bright. The.. John Russell. A. Mf
©Sweetheart Time. .Lucille Norman. R. MMi
Woman They Almost Lynched, The Join
20TH CENTURY-FOX
©Call Me Madam Ethel Merman, D. O'C
Destination Gobi. ... Richard WiJmark, D,
©Down Among the Sheltering Palms .. W. bn^
©Farmer Takes a Wife, The. . B. Grable. T.
©Girl Next Door, The. . Haver, Daa I
©I Don't Care Girl. The.M. Gaynor. 0. t
My Cousin Rachel. . .Olivia DeHavilland, R.
Nearer My God to Thee. C. Webb, B. Sta
©Niagara Josech Gotten. Marilyn V
Pickup on South Street.. R. Widmark, Joann
Powder River. .. .Rory Calhoun. Cameron Mi
Ruby Gentry Jennifer Jones, Charlton ijl
©Snows of Kilimanjaro. The Gregory
©Tonight We Sing Ezio Pinza, Roberta \t
©Treasure of the Golden Condor. .. .Cornel
UNITED ARTISTS
Bandits of Corsica Louis Hi
Encounter Paul Muni, Joan
Glass Wall, The. . Vittorio Gassmann, G. Grju
Jehad Maureen t
Melba Patrice Munsel, R. M
©Moulin Rouge Jose Ferrer, C. Maa
Return to Paradise. .Gary Cooper, Roberta Ih
Rough Shoot Joel McCrea, Evelim
©Savage Frontier Yvonne 01
©Scarlet Scear, The. John Archer. Martha
South of Algiers Van Heflin, Wanda H
Witness. The. . . . Ingrid Bergman. Marlon l|
UNIVERSAL-INTERNATIONAL
©City Beneath the Sea.. Robert Ryan. Sina^
©Column South Audie Murphy. Joan
©Desert Legion Alan Ladd. Richard
©Flame of Timberline. . Ann Sheridan, S. I
Francis Covers Big Town..D. O'Connor, N.
©Gunsmoke Audie Murphy. Susan )4
Law and Order Ronald Reagan. Susan
©Lawless Breed Rock Hudson, Julia
©Lone Hand Joel McCrea, BarbariH
Ma and Pa Kettle on Vacation. ... Marjorii
©Meet Me at the Fair Dan Dailey, D
©Mississippi Gambler. .Tyrone Power. Piper ill
Redhead From Wyoming. The.M. 0'H.ira,Ali
©Seminole Rock Hudson. Barbar.Hl
©Sioux Uprising. Jeff Chandler, Failh Do
©Thunder Bay James Stewart, Joan
WARNER BROS.
Alma Mater John Wayne, Oo«il
©April in P.iris Doris Day. Ray
©By the Light of the Silvery Moon
©Desert Song Kathryn Grayson. G.
©His Majesty O'Keefe. .. .Burt Lancaster,
I Confess Montgomery Clift. Anne u
©Jazz Singer. . . .• Danny Tlioinas, Pei
I
©Man Behind the Gun, The Ranjolpli*
Plunder in the Sun Glenn Ford, DianU
©Raiders of the Southwest Randolplions
inns
5331181'
iSe IK
,::;38
Eiiol FljTu
Uppett':
10
BOXOFFICE BookinGuide :
:
Nov.
29, 1

. iblenoss
Opinions on Current Productions; Exploitips
u
f''*flTIJrif H P V I
? I
IJ >J
(FOR STORY SYNOPSIS ON lACH flCTURI. SCi RIVIRSI tlOl
Hans Christian Andersen F
the
RKO Radio (-
112 Minulcn
artisticall /
..'.
to
Wiih 11-
can
It
R»l.
cr«tl<
(Twhnlulv)
'.it
Blackbeard the Pirate
RKO R'ldio (107) 9S M.nnlc. R>l. .
I
yn. It is not ;
lo lli'- :
J.
:>•
in
13
ge bookings, oven though :
which It will, CI
:riza in lirst runs. Business '
will depend on
how eilectively the offering is oxploiiud and what ranlc-andlilo
reaction may bo lo its high-piano artistry Exquisitely
mounted, the film is, of course, a fairy tale, with accent upon
music and ballet. The former boasts a few catchy tunes,
the latter was never more beautifully captured i la.
Danny Kaye's performance in the title role is .g,
albeit devoid of humor, while the contribution by ;ij.,'^rma
Jeanmaire will bring "bravos" from the devotees of her art.
Technicolor has never been more effectively employed.
Directed by Charles Vidor.
Danny Kaye, Farley Granger, leanmaire, loey Walsh, Philip
Tongo. Erik Bruhn. Roland Petit, lohn Brown.
and a
thro^r;
i
Robsri N*w1on, Linda Damall.
Torin Thatcher. Iron* Ryan. Alan Mowbray.
With
I
I
Against All Flags F ,,J:Z.^
Univ.-Int'l (305) 83 Minutes Rel. Dec. 25. '52
When U-I gets around to making a swashbuckler, it
swashes to the line—and let the cliches fall where they
may. It's difficult to recall a situation ever before utilized
in a pirate picture that isn't employed herein. Thanks to
Errol Flynn, who approaches his sword-swinging chore with
his tongue firmly parked in his cheek, the offering avoids
being too stereotyped; emerges, in fact, as good fun for
those prepared to accept it in the spirit it is offered. Past
records of similar features distributed by the same company
establish that such fans are existent in profitable hordes.
Maureen O'Hara is characteristically shining and sexy in
Technicolor splendor. Wilh those two names, color and action
to stress, it shouldn't be difficult to merchandise the picture
into a winner, most especially in situations where youngsters
and adventure fans abound. George Sherman directed
the substantially-mounted film for Producer Howard Christie.
Errol Flynn, Maureen O'Hara, Anthony Quinn, Alice Kelley,
Mildred Natwick, Robert Warwick, Phil TuUy.
Tbunderbirds
Republic ( ) 98 Minutes Rel. Dec. '52
Its the national guard and the heroic part it played in
the winning of World War II that is honored in this actionladen
celluloid report of that global conflict. Producer-
Director John H. Auer wisely selected a cast of youthful,
competent, enthusiastic mummers, some of whose names
are sufficiently weighty to add magnetism to the marquee
and merchandising campaign. To accord the offering sweep
and spectacle he availed himself generously of much of the
more existing stock footage from the library of the Department
of Defense. Mitigating the severity of that stock
and the over-all subject matter, there are many threads of
romance and comedy. While the picture in toto does not
differ greatly from any predecessors of similar theme, the
"home town" angle and the possibility of tieups with
national guard units endows it with a new twist which can
be profitably exploited by energetic showmen.
John Derek, John Barrymore jr., Mona Freeman, Gene Evans,
Ward Bond, Barton MacLane. Wally Cassell.
Tromba, the Tiger Man
F
F
Drajni
Lippert (5201) 61 Minutes Rel. Nov. 14, '52
In those houses where lurid and/or flamboyant exploitation
is regular routine, there are parts of this import that can be
made the basis of a payoff campaign. More conventional
situations can use it on the under side of less-important
double bills, where it will neither displease nor greatly thrill
the average patron. Produced in Germany, and backgrounded
against one of the large circuses o! that country, the feature
•has a few exciting sequences, most of which center around
circus acts. English dialog has been dubbed, and represents
a creditable job in that department. Inasmuch as the cast is
composed entirely of unknowns, obviously the theme accords
the only possibility for business-attracting merchandising.
Performances throughout reflect a predilection for overacting,
which probably is due to a cliche-ridden screenplay and the
inexpert direction of Helmut Weiss. In toto, the production
values and technical details are unimpressive.
,rh„r.
•ratur/
Rene Deltgen, Angelika HauH. Guslav Knuth, Hilde Weissner,
Grefhe Weiser. Gordy Granass, Adrian Hoven.
1430
BOXOFHCE
"""iiraU^
lie
y
AbboH, Costello Meet Captain Kidd F
'^:SJS2r?""
Warner Bros. (208) 70 Minulas B*L D«c. :
As was to be expected, whcr ".i :r. :'
A'r/r.-,"
partner, Lou Costello. encour.'
buckling scourge of the Spar.
and—on occasion—uproariously i^inny comedy, t/ii/ir.j laotv
intervals when A. & C. ore off-scene, wh!

. . Stampede
. . Sparkling
. . They
. . Because
. .
EATURE REVIEWS
Story Synopsis; Adiines for Newspaper and Programs
fUl
. . . It's
IE STORY: "Blackbeard the Pirate" (RKO)
Blackbeard (Robert Newton) and other 17th century buc-
:neers ore marked for destruction by the king of England,
id Sir Henry Morgan (Torin Thatcher), a "reformed" pirate,
commissioned tor the job. Keith Andes, a young advenrer,
becomes involved when he boards a privateer, only
find Blackbeard is aboard and has murdered the captain,
so aboard is Linda Darnell, Morgan's adopted daughter
id supposed fiancee. Blackbeard converts the privateer
lo a pirate vessel, finds a fortune in jewels hidden in
nda's baggage, and burie^it on Battle island. Linda and
bith now plan to return to England, but are again caught
joard Blackbeard's ship as the pirate sets out to recover
e buried treasure. He and his men fall out over dividing
e loot; Linda and Keith escape, and Blackbeard, mortally
ounded, is left to die.
MCHLINES:
. .
Never Such
Such
You'll See . . . In '53 . . .
Such Glorious Romance .
It's the Biggest
isty Adventure . . .
aming Pageantry . . . Such Magnificent Spectacle
^forgettable Entertainment.
THE STORY: "Hans Christian Andersen" (RKO)
Danny Koye is cast as Hans Christian Andersen, humble
cobbler in the village of Odense, Denmark, in the 1930s. A
spinner of tall tales, he is immensely popular with the children.
Hans is forced to leave town because the youngsters
have formed the habit of staying out of school to hear his
stories. Establishing a cobbler's shop in Copenhagen, he is
commissioned to make a special pair of slippers for
Jeanmaire, a ballerina, and falls in love with her, although
she is married to Farley Granger, the ballet director. Learning
that she has a husband, Hans writes his heart out to
her—^but in the form of an allegorical fairy tale. Jeanmaire
has the story converted into a ballet, "The Little Mermaid,"
and Hans packs up and leaves the city. He decides he is
through telling stories, but finds he can't help himself.
CATCHLINES:
The Motion Picture Masterpiece You've Been Awaiting
... A Compelling Love Story ... A Magnificent Musical
Treat ... A Glimpse of One of the World's Immortals .
All Rolled Into One Great Hit.
I
IE STORY: "Abbott and Costello Meet Captain Kidd" (WB)
Working as waiters in the Death's Head tavern in the
rate hangout of Tortuga, Bud Abbott and Lou Costello
:cidentally come into possession of a treasure map which
frantically sought by both Captain Kidd (Charles Laughn)
and a femme pirate, Hillary Brooke. Bud and Lou are
3pped into sailing for Skull Island, where the loot is buried,
5oard Kidd's vessel, while Hillary also goes along to
isure against being double-crossed. En route. Bud and
m lose and regain possession of the map several times
;fore Lou commits it to mem.ory and seats it. Kidd forces
m and Bud into digging for it when they arrive at Skull
land, but with Hillary's aid they pull a fast double-cross,
ke possession of the treasure and put Captain Kidd in
3ns, with Bud taking over as captain.
HTCHLINES:
The Spanish Main Will Never Be the Same .
lat Bud and Lou Are Bungling Buccaneers .
e Jolly Roger .
. . And
. . Now
Hoist
Lower the Boom on Captain Kidd.
THE STORY: "Against All Flags" (U-I)
Errol Flynn and two seamen pose as British navy
deserters to blow up the fortifications of an 18th century
pirate stronghold. Suspecting they are spies, Anthony Quinn,
the pirate leader, demands their death, but Maureen O'Hara,
femme buccaneer, is attracted to Flynn and insists they be
given a trial. Ordered to sea with Quinn, Flynn is on hand
for the capture of the private ship of the Mogul of India,
aboard which is Alice Kelley, the Mogul's daughter. Aware
that Alice's death would mean the slaughter of every
Englishman in India, Flynn conceals her identity and completes
a map of the pirates' fortifications. Using Alice as a
hostage, Quinn sails safely past a blockading British warship,
but Flynn and a band of seamen capture the Quinn
ship, and he and Maureen plan their future together.
CATCHLINES:
It's Errol Flynn ... In His Most Dashing Role in Years
... As a Swashbuckling Naval Hero . . . Who Uses Sword
and Fists ... To Subdue Mediterranean Pirates . . . And
Their Glamorous Leader . . . Maureen O'Hara.
IE STORY: "Cattle Towm" (WB)
Bankrupt after the Civil War, Texas sells large areas of
iblic land, of which a large section is purchased by Ray
lal, a northerner. However, small ranchers claim squatters'
jhts and refuse to leave, so the governor delegates Dennis
organ, a fast man with a gun, to induce them to depart
raceably. Morgan offers to get the settlers to leave if Teal
ill return the cattle he has seized from them, but Teal
fuses and full-scale war is precipitated. Morgan sends a
agon train of ranchers northward to seek new land and
ading another group of settlers—raids Teal's ranch to
cover the stolen cattle. Teal hatches a scheme to slampede
e cattle and kill the ranchers, but is caught and trampled
death. Peace comes to the territory and romance comes
Morgan and Teal's daughter, Amanda Blake.
flTCHLINES:
When the West's Grazing Country Was Plunged Into Herd
ar . . . Crazed Beasts Plundering the Land . . . Gun
:iswering Gun . Upon Stampede . In a
ithless Bid for Conquest.
^ g-'
-\ I-
THE STORY: "Thunderbirds" (Rep)
The towTi of Green Hill, Okla., is proud of its national
guard trainees in the summer of 1940, and prouder when,
by an act of Congress, the unit becomes part of the regular
army. Shipped off to Fort Sill for training are such youngsters
as John Derek and John Barrymore jr., who are both
in love with the same girl, Eileen Christy, and Gene Evans,
leather-lunged sergeant. During training they become
involved with Ward Bond, a sergeant with a West Point
background. Then the unit goes overseas and the "Thunderbiard
Division" suffers many casualties. Wounded at
Cassino, Barrymore learns—after Bond is killed—that the
latter was his father, who had been court-martialed in
World War I, changed his name and enlisted in the national
guard. The surviving members of
heroes when the war ends.
the unit return home as
CATCHLINES:
The Stirring Story At Last . . . of the Fighting 45th . . .
Soldiers of the Heroic Thunderbird Division . . .
Fought With Honor and Glory . It Was
The Citizen
Who
Their Simple Duty.
IE STORY:
"Young Wives' Tale" (Stratford)
During the postwar housing shortage in London, Nigel
.
itrick, writer, and his wife, Joan Greenwood, are forced to
'e with another couple, Derek Farr and Helen Cherry, both
whom go to business. Joan flares up at the nur.=6 who
taking care of each couple's child and she storms out.
lis leaves Joan to do the housework until Helen takes a
ry off and finds another nanny. When Joan becomes a
tie tipsy and is kissed by Derek, the new nanny walks in
id thinks the two are married. In order to keep her, the
ro men must pretend to be married to each other's wives,
ley have to sneak in and out of each other's bedrooms
itil the nanny finds out the truth and is shocked. The
jusehold is again in confusion after the nanny leaves.
ATCHLINES:
A Gay British Farce About Some Pretty People in the
arsuit of Some Extramarital Dividends . Joan
•reenwood of "The Man in the White Suit" with Nigel
atrick of "Encore" in a Fast and Furious Tale . .
nd Wives—Forced to Pretend to Be Married to
fates . . . Young Wives With That Old Feeling.
Husbands
the Wrong
( Svc.
is- 9
THE STORY:
"Tromba. the Tiger Man" (Lippert)
Rene Deltgen, tiger-trainer who controls the big cats with
hypnotic eyes, rejoins the circus owned by Hilde Weissner,
a performer with the Spadoli trapeze act until her husband
was killed and his brother, Gustav Knuth, took to drink. Hilde
has sent her daughter, Gardy Granass, away to school to
spare her the heartbreaks of the big top, but Gardy persuades
Gustav to train her for the trapeze. Rene meets Gardy and
casts her in a new act—a flying trapeze over his tigers.
When Rene's jealous girl ffiend, Angelika Hauif, is injured,*
Gardy replaces her on the trapeze and passes the crucial
test. However, Angelika reveals that Rene's hypnotism had
caused the Spadoli tragedy; Gustav, seeking revenge, is
cheated when Rene falls victim to Bombay, a ferocious Bengal
tiger.
CATCHLINES:
All the Thrills . . . The Chills . . . The Suspense . . . The
Excitement ... Of the Romantic, Glamorous Big Top ... A
Story of Circus Life That's Packed With Punch and Adventure.

I.
I
>
Two
I
IDlc tUtS: 15

these facts and figures from **The Exhl
bitors Digest". Loolc at the tfemendow
increase in operating
SUPPLIES-EQUIPMENT SINCE '40
m- )01 o?\Hi5^
/.^.
i«s
^s s^
The percentage of increase in prices of equipment
and supplies since 1940 is
as follows:
Seats 143%
Box office 76%
Carpet 120%
Carpet padding 76%
Display frames 166%
Draperies 79%
Projection equipment and supplies .... 115%
Stage equipment 110%
Furniture and miscellaneous 116%
Janitor and lavatory supplies 106%
Miscellaneous 35%
Marquee letters 126%
Carbons 33'/^ %
Stationery supplies 93%
Printing 90%
/^yy^H^^^^^ ^^ negligible increase, \¥ A^Y, that
^^^ you have paid N.S.S. during all these years of
rising costs!
(^ ^ with the LOW COST,
Service-wiih-a-Smile
He Policy of
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