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PuUc ^eciU Ohio Seeking New Revenue To Replace Censor Fees Columbus Dispatch says the board is about ready to admit censorship is nearing end and discussions have been started to replace the $100,000 fees collected yearly. Civil Liberties Offers Help To Exhibitors on Censoring Sends out letters to over 200 theatres proposing three-point program and asking operators to send in information about pressure groups seeking cuts in pictures. Monogram Quarterly Net Has Slight Decrease President Steve Broidy reports earnings for the 13 weeks ending Sept. 27, 1952 total $125,- 897, compared with a net of $150,465 for the same period in 1951. E. L. Scanlon Leaves RKO 4. To Join Cinerama Group Has been studio manager; will become member of executive committee of new group and will have his headquarters in New York as expansion gets under way. Tri-States Circuit Plans TV for Six Theatres Now has TV equipment in its Orpheum in Omaha; will equip the Paramount, Des Moines and houses in four other cities Davenport, Cedar Rapids, Waterloo and Sioux City. Alterations at Roxy Theatre For Ice Show Hit $200,000 Theatre to close Sunday (30) for the first time in 25-year history; scheduled to reopen December 22 with "Stars and Stripes Forever" and spectacle called "Crystal Circus." -ti 'Guys and Dolls' Producers Sue 20th-Fox on Title Cy Feuer and Ernest Martin, producers of Broadway musical hit, seek an "injunction and damages" based on "unauthorized and illegal" u.se of stage show's title in advertising the film, "Bloodhounds of Broadway." * Three Rank Directors Quit Universal Pictures Board J. Arthur Rank, Robert Benjamin, G. I. Woodham-Smith resign from the board, N. J. Blumberg, chairman, anndounces; no replacements will be made. Quebec Votes Censorship Of Television Programs Provincial legLslature adopts bill which will go to the uiiper house, where its passage Is regarded as a certainty; supervision of TV programs will be placed with the film cen- Study Intermission Show For Telecast of Opera NEW YORK—Between acts entertainment during the December 11 telecast to theatres of the opera "Carmen" from the stage of the Metropolitan Opera House here was being studied during the week by Nathan L. Halpern, president of Theatre Network Television, and Victor M. Ratner, assistant. The TNT office said such entertainment was a possibility during one intermission in the three-hour program, but that the opinions of exhibitor clients would be given careful consideration before a decision was made. Some exhibitors said patrons should have oportunities to leave their seats for a smoke and to visit the concession stand. Between acts entertainment is customary when the opera is broadcast by radio to home sets, with talks by Rudolf Bing, general manager of the "Met," professional comments on the opera, the introduction of celebrities and musical quiz programs. The Met has agreed to special television lighting of the stage. TV cameras and technical crews of the Du Mont Television Network will be used, with cameras located in the "Diamond Horseshoe" boxes, in the orchestra pit and for some special programming outside the auditorium. Henry Souvaine will represent TNT as producer and Clark Jones as television director. The former has produced the Saturday afternoon opera broadcasts for 13 consecutive years, and Jones is currently directing the Lucky Strike TV "Hit Parade." The long lines department of the American Telephone and Telegraph Co. said it has informed TNT that its coaxial cable and radiorelay facilities will be available at the time of the telecast in serving 24 cities from coast to coast, but that no "firm orders" had been received. The total of theatres signed up for telecast passed the 30 mark late in the week, and there were applications from 16 others. Halpern said he was seeking additional AT&T facilities for the 16. Two Warner Bros, theatres will present the opera. They are the Stanley, Philadelphia, and Hollywood, Los Angeles. Two Fabian theatres also will present it. They are the Fox in Brooklyn. N. Y. and the Grand in Albany, N. Y. The Pilgrim of American Theatres Corp. in Boston signed up. RKO Theatres scheduled the telecast for the RKO Fordham in the Bronx and the Albee, Cincinnati. All seats will be reserved and admissions will range from $1.20 to^ $3.60. The top at the Fordham will be $3.( and that at the Albee $3. Loew's arid the'1 Shea Amusement Co. said none of their' houses would participate. Five United Paramount Theatre houses will carry the telecast, as previously reported. The highest admission price known to datei will be charged by the Guild in New York,! a 450-seat former newsreel house. This will boost admissions to $7.20, including federal! tax, and a steady sale is reported. The charge compares with a top Met charge for the performance, a benefit for the opera fund, of $20. Usual opera prices range from $1.50 to $8. The Guild charged $4.80 for the Walcott-;j Marciano fight. The Albany Grand prlcesjl will range from $1.20 to $3.60. Four Los Angeles Houses In Telecast Tieup LOS ANGELES—Installation of RCA large-; I screen TV equipment in its Downtown, Hollywood and Huntington Park theatres has been^ completed by the Warner ciixuit, and the,' Hollywood will be linked with Metropolitan; Theatres' Orpheum, in downtown Los Angeles.l in carrying the December 11 telecast of the| Metropolitan Opera's "Carmen." emanating} from New York. ] The tiiree Warner theatres and the Or-i pheum are the only southland .showcases t
TWO TEXAS EXPERIMENTS: ^Incentive Selling' Test a Texas Success COMPO Group and Distributors Find the Ideas Pay Off for Seller and Buyer HeotliKl'-'- U lilB R- ;|liSW«S»1 W 1948 Coi* tlie Ltfd 10 DALLAS—An experiment In "Incentive selllnK" conducted in Texas by the state COMPO organization, hius shown that both exhibitor and distributor benefit when the •theatreman isn't penalized by an upward lldlng scale film rental. A number of important exhibitors in the last several years have been urging distributors to Introduce "Incentive selling" as 8galnst what has been characterized as "penalty selling." Texas COMPO undertook the experiment to see whether the exhibitor position would bring the results claimed for "incentive selling." IN TOWN OF 10.000 Paul Short, representing the executive board of Texas COMPO. conducted the experiment in a noncompetitive town with a population of 10,000 in which an Independent exhibitor operated an A and two B houses (one part-time) and a drive-ln theatre. The A theatre was used for the test. It has 750 seats, makes three changes a week (Sunday- Monday-Tiiesday. Wednesday-Thursday, and Friday-Saturday). The admission price is 40 cents, and the theatre has a single feature policy. During the preferred time for the year 1951 the exhibitor did an average gros-- busines.s of S989 weekly, paid an average film rental of 35 per cent, and spent $45 for advertising. The agreement between the exhibitor and the distrbutor was that the exhibitor Increase his film rental to 40 per cent on his last year's average of S989 gross for his preferred time change. The distributor would receive 25 per cent of any additional gross over $989. The picture the exhibitor selected grossed $1,960 which was $971 over the previous year's average of $989, but paid a film rental of 32 per cent instead of an average 35 per cent paid the year before. The distributor last year received $346.15 on the average of $989 gross while on the $1,960 gro.ss he received $638.35. The exhibitor spent $75 for advertising against $45 average for last year. (On this particular picture the distributor was asking for a sliding scale of 40 per cent through 50 per cent). PICTURE GROSSES $1,680 The picture chosen by the distributor grossed $1,680. which was $691 over the previous year's average of $989, but the exhibitor paid a film rental of 33 per cent instead of the average 35 per cent paid the previous year. The distributor last year received $346.15 average on the $989 average gross w-hile on the new $1,680 he received $568.35. The exhibitor spent $70 50 for advertising against last year's average of $45. (On this particular picture the distributor was asking for a sliding scale of 37'- per cent through 50 percent). Observations disclosed that as a result of the increased attendance during the preferred time change an increase of 11.8 per cent was noted for the two following changes of the same week. Col. H. A. Cole, co-chairman of Texas COMPO and chairman of the board of Allied EXPERIMENT NO 2 CONCLUDES: Make the Manager Feel He Counts in DALLAS—An unusual experiment In the role managers can play in the succe.vi or failure of their theatres, and the need for helpful guidance by the circuits themselves to the individual managers, has Just been concluded by Texas COMPO. It was a six-month experiment, and none of the three managers involved were aware of the fact that the circuit which participated in the test was using them to study certain policies of personnel relationships. What Is proved was that the theatre manager who is consulted on policies, whose Ideas are accepted by management, and who is made to feel that he counts In the organization does a whale of a better Job than the manager ignored or constantly criticized. Ideal tests were available in that not only were the towns and theatres comparable, but also the theatre managers' background, education, environment and experience in the operation of theatres. The towns in Texas had the same population, the same economic conditions; and the theatres tested were comparable in operating cost, in seating capacity, the number of changes, the type of product, admission prices, and only varied approximately 1 per cent In advertising costs. The plan for this operational study was initiated without the knowledge of the three individual theatre managers involved, and covered the first six months of 1952 compared to the first six months of 1951. For the . ake of clarity theatre managers in these towns will be referred to as A, B and C. Manager A: Circuit executives and COMPO officials in this case consulted and advised with theatre manager A on every phase of in Theatre Owners of Texas, who has long felt that the smart exhibitor has been penalized for his extra efforts selling accordinz to an upward sliding scale film rental, sta'ed: "The interests and problems of the exhibitor and distributor are mutual and the procedure of reversing penalty selling for Incentive selling is decidedly advantageous and profitable to both." He continued. "I know of countless Instances where the exhibitor has closed his boxoffice two hours early and completely disregarded even routine selling to keep from entering into a higher percentage bracket. I know this Is downright sinful to be this His Organization operating and selling. The theatre manager in several instances selected his own product and was furnished with many ideas and plans merchandising as well as operational procedure. The manager was coiulstcnUy and enthu-slastically praised for his various achievements. Manager B: The executive.^ of COMPO as well as the circuit official made no comment on anything manager B did. but left him strictly alone and offered no assUtance whatsoever. Manager C: Clrctilt and COMPO offtdals criticized the efforts of manager C both In merchandising and operation, and made It a point to "ride him." Nothing he did "wm right." Charts of results and ob.servatlons were maintained during this six-month period on each manager and the following results were noted: Manager A: Showed Incredible progress and results. He had Increased his groM receipts 29.8 per cent over the corresponding period of 1951. He aLso had increased his net profit 12.3 p?r cent over the same period of last year. This was accomplished with only a 4.8 per cent Increase In advertising costs, or a total advertising cost of 11 per cent. Manager B: Results dl-sclosed that his gross was five per cent under the corresponding period of 1951. Moreover he showed a loss in profit of 103 per cent. His advertising cost was 1 per cent above last year. Manager C: His gross business was 17.7 per cent below that of the corresponding period last year and his net profit was 143 per cent less than In the previous year. His advertising cost was slightly less than the year before. Kyle Borex. COMPO director, pointed out. "It should be noted that we were most fortunate to have the unique situation of three comparable conditions existing In the Texas territory. All factors were equal." He added. "Certainly the same practices used in the case of Manager A will produce similar results in the Independent theatre." extravagant, yet In numberless cases the exhibitor Is totally Justified." Colonel Cole concluded, "for practical purposes the program needs clarification and qualification. It can be enormously successful If the exhibitor selects only one picture from each film company and the distributor selects only one picture during a 12-month period. In my opinion the average exhibitor dissipates his efforts If he endeavor, to sell more than 16 pictures a year. The superior and comprehensive selling of 16 pictures f>er year will carry the routine merchandising of the other pictures on the program to a substantial profit." BOXOFFICE November 29, 1952 II
Page 1 and 2: Kimu HIS ISSUE: IINEERS HONOR N. J.
Page 3 and 4: , Douglas t ;-M presents "MILLION I
Page 5 and 6: ]lLANlj\Da VirginiaAJayo MS R WEBB
Page 7 and 8: I THATCHER....Equipmenl I SPEAR I O
Page 9: WHO'LL GAIN CONTROL OF RKO STILL AN
Page 13 and 14: t T^^^ms' I i t -/^ w'l '^«'^: ISO
Page 15 and 16: %^^ o. TheVre R4,4 ^^^ y If & et ga
Page 17 and 18: Over $26,000,000 Given For Variety
Page 19 and 20: ;an, William Holden, Edmond O'Brien
Page 21 and 22: 1 I New Era Here, Blumberg Tells Pi
Page 23 and 24: Samuel Goldwyn's presents "HAMS CHR
Page 25 and 26: I ,11 *% What kind of town IS yours
Page 27 and 28: 'ee BOXOFFICE BAROMETER Thii chort
Page 29 and 30: CHESTER FRIEDMAN EDITOR OKflfflM HU
Page 31 and 32: J' 100-Ff. Display Sign On Thealre
Page 33 and 34: f! -^1 A Crew of Carrier Vies For H
Page 35 and 36: ' .-n Loew Hospital Take Via Cans $
Page 37 and 38: amoiuicfc . William Keimeth ' Presi
Page 39 and 40: , I Li. ' . . "With •ay hows insi
Page 41 and 42: I i I I I admitted I I tres I PHILA
Page 43 and 44: ' l»j_ 1 production NEWS AND VIEWS
Page 45 and 46: 'I Rains and Holiday Clip Los Angel
Page 47 and 48: ki "'C Loop Shopping Tilts Trade at
Page 49 and 50: : Rembusch I baker, I I of f -nj; I
Page 51 and 52: firs ill i • • I ' MIAMI I In I
Page 53 and 54: L_i for close . . Lake . . The . .
Page 55 and 56: I I , " ^*: tjl. i Wil-Kisc- Buthfi
Page 57 and 58: I, III! I, «S'- Drive-In Ass'n to
Page 59 and 60: i A 'Faiima' Tops Omaha Warner Thea
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Tl I Your I Frank Cota at Projector
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Cuyahoga Falls Ohio To Washington C
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I • I . . Another . . Abe . . Dav
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I on .k_L . . Joan . . maiuiKpr. ii
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! DETROIT—Fred I j 1 playing I pr
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1 I ' "shock" but hi! ^ iitlijatt:
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I . . Michael . . . Walter . . The
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I i 1 *toiie W at 1 I limes, ci iwi
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IteE; Jii_ I valley I ' Tofee-Bird
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I j I •! The EXHIBITOR HAS HIS SA
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REVIEW DIGEST ^ very Good; + Good;
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i ©Wild I Here I Man ^ I Esther ;
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u I Cry, FEATURE CHART UNITED ARTIS
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. 5-31-52 j j Bad I .June { SHORTS
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. . Stampede . . Sparkling . . They
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HONOR

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