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A<br />
Crew of Carrier Vies<br />
For Honor of Escort<br />
To 'Flat Top' Star<br />
Local thcutre manuKurs working under the<br />
direction of John C. FUnn, director of advcrtLslng<br />
and publicity for Allied Artists, put on<br />
a concentrated campaign to herald the threetheatre<br />
opening of "Plat Top" at the Fox,<br />
State and Loma theatres In San Dlcgo, Calif.<br />
The world premiere of "Flat Top" took place<br />
•board the aircraft carrier USS Princeton In<br />
San Diego bay.<br />
The three theatres and the San Diego<br />
Union co-sponsored a contest for the best<br />
written 25-word statement on "Why I like to<br />
serve on a flat top." The winner was accorded<br />
the honor of escorting Rita Moreno, featured<br />
In the film, to the premiere and the full day's<br />
events which Included a luncheon, cocktail<br />
party and buffet supper. The Union ran an<br />
eight-column photo spread on the adventures<br />
of the couple during the day's activities.<br />
Upon their arrival in San Diego, FUnn and<br />
Miss Moreno were welcomed by Mayor John<br />
D. Butler. They appeared on several radio<br />
and television programs.<br />
Fifty thousand special heralds distributed<br />
with employe pay checks by defense plants<br />
In the area gave the picture a strong advance<br />
boost. One thousand strategically placed<br />
placards urging navy recruitment and tleing<br />
In with the premiere were posted throughout<br />
the city. Two hundred waste receptacles in<br />
the downtown area were posted with placard.s.<br />
For street ballyhoo, a 45-foot miniature<br />
model of an aircraft carrier mounted on a<br />
truck appeared at prominent locations in the<br />
city with navy recruiting crews aboard and<br />
large signs announcing the picture opening.<br />
High school papers publicized the premiere<br />
and announcements were made over the public<br />
address system during interscholastic<br />
football games.<br />
A feature at nearby Caliente race track was<br />
a flat top handicap which was publicized<br />
through loudspeaker announcements and<br />
garnered additional publicity in the sports<br />
sections of the local papers.<br />
The managers who participated are John<br />
Foster, State; Emil Pranke, Fox; Stanley<br />
Hayden, Loma. To coordinate the exhibitordistributor<br />
campaign, Ernest Strum, Fox West<br />
Coast district manager, headquartered in San<br />
Diego.<br />
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