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i A<br />
'Faiima' Tops Omaha Warner Theatres Managers Stock<br />
With 190 Per Cent<br />
OMAHA<br />
Heavy afternoon and evening atper<br />
tendance added up to a 190<br />
cent week<br />
for "The Miracle of Our Lady of Fallma" at<br />
the RKO-Brandels. Children from Catholic<br />
.^chooLs were dismissed on varyIns afternoon.s<br />
to attend. Other first runs all came through<br />
average or better.<br />
,<br />
'<br />
(Average l> 100)<br />
moho- Dual at Sllvtr Crnk (U-l),<br />
Wul (Ul)<br />
Ofp^>cum--My Mon and I (MGM),<br />
RK0-6ranJrIilHauke«: Ben Wirth. rral rstatf hrad:<br />
Harry Goldberg, director of adverti.sine; Stewart .McDonald, trra.surer. and Alex Halperin,<br />
assistant zone manager, Chicago.<br />
Second panel: .\ group in the Warner screening room. Includinx Stan (irt>>«, .\le\<br />
Halperin, Harry McDonald. Bill Bindle, timer Nimmer. Tony Ibl, Bob rirornert,<br />
Tom Cornell. George Beck. Larry Schultz. George Gross. Jim McCarthy. .\l MrskU.<br />
Bill O'Connell, Jim Maloney. Bob Kennedy. Charles Szakatits and Pete Pisona.<br />
Bottom panel pictures a roundtable discussion with Milwaukee branch managers.<br />
Shown, left to right, are Kalmine, Jack Lorentz of 20th-Fox, Halperin. Davr Goldman<br />
of U-I. Benny Benjamin of Screen Guild, Nat Marcus of Warners. Wirthhamer<br />
of Paramount and John Kemptgen of .MGM.<br />
MILWAUKEE—If Ideas could be transformed<br />
into grosses, boxoffice receipts in the<br />
Warner Theatres midwest zone theatres will<br />
zoom next year. Warner managers and officials<br />
were joined by representatives of many<br />
distributors at the midwest zone Showmanship<br />
drive rally at the Shroeder hotel last<br />
week (13 1. Present were representatives from<br />
MGM. Paramount. 20th-Fox, U-I, Republic.<br />
RKO. Columbia. Screen Guild and United<br />
Artists.<br />
The Showmanship crusade, which was<br />
launched in Philadelphia recently, was used<br />
to a large extent here.<br />
The guest speaker was Mayor Frank Zeldler,<br />
who told his listeners that whether they<br />
knew it or not, exhibitors play a most important<br />
part in city affairs. He al.so paid a<br />
special tribute to a Warners" big wheel in this<br />
area, Al Kvool. "Al Is always on hand and<br />
ready to render support to our many community<br />
affairs," he said. "I might even add at<br />
this time, that there are numerous opportunities<br />
for exhibitors to serve on various<br />
public projects."<br />
The mayor ako pointed out that hi.s own<br />
personal secretary had been recruited from<br />
the ranks of the movie Industry. He was referring<br />
to Folke Peterson, formerly connected<br />
with the Fox Wisconsin.<br />
Kvool, who acted as master of ceremonies.<br />
Introduced each speaker, adding a few<br />
bouquets to the dehght of all present. The<br />
competition<br />
i branch managers from other<br />
exchanges I. particularly, came in for .«)mc<br />
plain and fancy adjectives, as Kvool extolled<br />
their respective virtues—and "minor Infractions."<br />
As each executive from the other exchanges<br />
was called upon, a resume of his portfolio of<br />
pictures to be included in the drive for which<br />
additional prize money has been offered, was<br />
undertaken. A few went considerably Into<br />
detail on each picture, giving the cast, the plot<br />
and other angles Involved. Others contented<br />
themselves with a mere listing of the titles<br />
of the forhtcoming films.<br />
Working kits were passed out to each Warner<br />
manager. Included was the Drive Book,<br />
which Usted numerous possibilities and opporiContlnued<br />
on neict page)<br />
BOXOFFICE November 29, 1952 NC 73
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