i tropKMl BH pUwni..i u, fn, |,,,uiui.-, u.mi ,i..h .<

v" Vodu ot lh« lop jion.. .,

,.-;-.. «1 19S1 S2

onniv jiudio ginc-ol manogcr, Producer Som Z.mbolitl, Producer Director Merryn L«*o», ond Dore Schory, «k« preiidfKl in ctiorft o» producliM

bii tuue .




Indudmi tKt SMi'Onil Nr«i Pi|«i of All Edt1»«*i|

DECEMBER 6, 1952









A ,».>


. '.


' t3-















Movie theatres foresee

Millions of people and

Millions of dollars with


Miracle Musical

"Million Dollar Mermaid"


Aleny Xfuas, Happy New Year!



* '











m s^.«>*.

-^ I [I

1 I






LER GEORGE . GIVGT PAUL HARVEY • Wntten by JACK ROSE and MELVILLE SHAVELSON • Mus,«l Numbers Staged »"d Directed by LeRoyPnM

IL IN PARIS-Lyrics by E Y Harburg, Music by Vernon Duke

• Ordinal Songs- Lyrics by Sammy C»hn. Mus.c by Vernon Duke • Mus«l Direction by Ray He-ndod




The story of a flame

named Ruby... who wrecked

a whole town... S/N BY SIN,»,










A BERNHARD-VIDOR presentation

-Released by 20th Century-Fox

^^ ^^^^'^-n^^- DATE 'RUBY' FOR THE HOLIDAYS!



^/e T^fi^e oft/ie ///r/ion 7^i'cfn7e //u/ii^Un/


Publii'if'l in NiMf Enilioiu




and Publisher



kTHAN COHEN. Executive Editor

iSC SHLYEN. . . .Monooing Editor

Ui SPEAR Weitcrn Editor

L THATCHER. .Equipment Editor

HN G. TINSLEY. Advertising Mgr.

Publiitied Every Soturdoy by


bllcition Officts: S'JS lliiinl lllid.,

riji ni) it. Mil Nallian Ciihi-ii. Km-cu-

Eil.lor. Jl-^'>(' Slil>rli. .Miiiiiiiiliii: Kill-

Mofrh S(-lilozni;in. HusIiii-sn Miin.iKer

L 'nulrlur. Ulitnr Tlio .Mmlciii Thi-atrr

lloo: HfrbiTl Kiiii^li. Salc^ .M.iniib^er.

fpfaonr Cllcstniil 7777.

ilorial Odicet: » llorkirtllrr Thizii. Srv

t 20. .\ \ John (;. TliHlcy. .Vdvirlls-

MalM«er; Jiinu's M. Jeraiilii. f^litor:

ster Kricilmiin. V^Iirnr Sho'^nijinllsiT

(Ion: Loll 1). (ierard. Kdltor rruniullun

Hon: A. J. SdirkFr. I'>|iilpmriit Adiir-

Tflfplionc (Xlliimbiis 5-6370.


itral Offices: Editorial—ii24 S. Mlrhl-

Aif . (')ilniKii 5. III. jQna-:tllt4

lli)ll)\\iMid Hhd.. Ilcilly»oitlpnir*t anil «lisiii|)livc

tflKJcnrifH it hr |>, u ill iicvrr ctiil iinlil

a milliDil iir "fnrmiil.i" is fnuml ijmt ui|| en



Unlikely Industry Leaders

Will Be Able to Convene

Until after holidays

NEW YORK—Ai-bitration discussions

may go over to January after a period of

preliminary sounding-out on the part of

those concerned.

Eric Johnston, MPAA president,

now in

Argentine and expected back Monday (8),

may want to study all the developments

a confer-

before sending out invitations to


Since National Allied rejected the last

draft of the arbitration plan in Chicago, the

Western Theatre Owners have taken similar

action on the ground that the last draft

doesn't carry out the original outline and

is too wordy.


This leaves three exhibitor organizations

for arbitration, subject to further negotiations,

and two that have rejected it, as

the plan stands at present. Theatre Owners

of America, Independent Theatre Owners of

New York and the Metropolitan Motion Picture

Theatre Owners Ass'n, of New York,

are the three that have openly stated that

they want further negotiations.

Wilbur Snaper, Allied president, has said

he is willing to go into a conference. Western

Theatre Owners Ass'n, it is believed, would

go along with whatever might emerge, if the

exhibitor groups succeed in getting some of

the legal verbiage eliminated so an exhibitor

can go into an arbitration proceeding

knowing what he is doing without the services

of a lawyer.

This is considered important by smaller

exhibitors, because the consent decree arbitration

supervised by the American Arbitration

Ass'n was so expensive that it fell

of its own weight, even though distributors

were paying the administrative expenses.

How the expense of the proposed system

will be met hasn't been decided yet. That

is one of the problems still to be discussed.

If a December meeting is called, it will have

to be during the December 14-20 week. Holidays

break up the two following weeks.

Allied's board of directors is scheduled to

meet in New Orleans January 10.


Since the Allied turn-down of arbitration

at Chicago some distribution attorneys have

repeated that they are still opposed to arbitration

of film rentals. Both distributors

and exhibitors have avoided any comment

on the possibility that arbitration of requests

for rebates where losses can be proved

might be offered as a substitute for the

film rental stalemate. This is one of the

problems that Johnston probably will want

to discuss with company presidents before

calling a meeting.

The other rock in the channel of arbitration

progress—pre-release films on which

advanced admissions are pressured one way

or another—could be settled In the opinion

of a number of exhibitor leaders.

One Vote 'Yes'

OKLAHOMA CITY—Morris Loewenstein,

president of the Theatre Owners

of Oklahoma, reported the board of directors

voted unanimously in favor of any

arbitration plan to be approved by the

national organization. This makes the

eighth TOA unit endorsing arbitration.

One Vote 'No'

COLUMBUS, OHIO—The board of

directors of the Independent Theatre

Owners of Ohio voted to approve action

of National Allied to reject the arbitration

plan in its present form and to

notify Abram F. Myers of the board's approval

of the rejection.

Who Will Control RKO

Still Moot Question

NEW YORK—Negotiations for a transfer of

control of RKO Pictures continued in a

suspenseful state during the week, with the

decision up to Howard Hughes, who usually

weighs the pros and cons of everything so

long the scales creak.

Twice early in the week it looked as though

an announcement would be made momentarily.

The official silence fell and rumors

resumed. Out of these there was gleaned the


1. Ralph Stolkin and his associates wanted

to get out and were willing to take a loss

on the initial payment if Hughes would agree.

How much this loss would be figured importantly

in the discussions.

2. It became known that Atlas Corp. was

definitely interested in an effort to put the

company back on the road to profits by

offering management advice and helping the

company to obtain bank credit.

3. Ned E. Depinet, president before the

Stolkin group bought the Hughes stock, was

asked to go to the coast for conferences.

He went Saturday and was still there late in

the week.

4. Atlas Corp., headed by Floyd Odium, the

investment concern which sold the 27 per

cent controlling interest to Hughes several

years ago, continued to figure in the discussions.

One report was that it might assume

management responsibilities if Hughes

reacquired the 1,013,420 shares he sold to

Stolkin and his associates. It was stated

that Odium was not interested in buying back

the Hughes holdings.

This report was generally credited. It was

understood banking interests favored it, and

banking support is important now if production

is to be resumed.

5. Time was pressing because a hearing on

the petition of a small group of stockholders

for the appointment of a receiver is scheduled

for December 10 in the U.S. district court.

The court made it clear that another postponement

might be granted, but a bank

executive pointed out that would solve nothing

until an executive control had been

established at the studio and in New York.

6. Milton Gettinger, New York attorney

who has represented banks interested in film

financing, as well as James A. Mulvey, president

of Samuel Goldwyn Productions, from

time to time, has worked out a plan for

tran.'sfer of control that would take in various

groups that have been mentioned as possible

purchasers or who have vital interests in the

distribution success of the company, as the

Goldwyn and Walt Disney companies have.

Gettinger stated Thursday from Florida,

where he is resting, that the plan had been

discussed by various groups, but that there

had been no joint meetings. It still was in

the discussion stage, he said.

Novel Problem Develops

In RKO Pictures Action

NEW YORK—Can a director of a motion

picture company resulting from divorcement

try to influence the affairs of the other company

resulting from divorcement without

being found in contempt of couit. even

though he is an accredited representative

of clients owning stock in the other company?

Does the fact he is a director in one

company rule him out from representing

the interests of clients in the other company

as an investment counselor?

Those are the novel questions which will

come up for the first time in court Tuesday


Louis Kipnis, attorney for a minority group

of stockholders seeking a temporary receivership

for RKO Pictures, raised the questions

Tuesday (2) when he obtained a show cause

order against David J. Greene, RKO Theatres

director and investment coimselor, from

Judge Sidney Sugarman in federal district

court. He charged contempt of court.

Kipnis argued that Greene had no right

to be represented by counsel at the November

21 receivership hearing, postponed to

Wednesday (10) for the filing of affidavits.

He held that a section of the consent decree

prohibits any director, officer or employe

of a company resulting from courtordered

divorcement to attempt to influence

the control of the other company resulting

from divorcement, and that Greene did so

when he sided with other RKO Pictures

investors in having counsel ai'gue against

a receiver.

8 BOXOFFICE December 6, 1962





01 ff

Trophies Go to


Producer; Mervyn LeRoy

Director of the Film

HOLLYWOOD—Producer Sam Zimbullsi

and ProductM-Dlrcclor Mervyn LeRoy this

week joined the proud and exclusive circle

of Hollywood filmmakers who have been

recipients of the annual BOXOFFICE

BAROMETTKR award for the Kreatest boxoffice

picture of the year. Their "Quo


" for Metro-Goldwyn-Mayer, was the

feature which won them the distinctive

kudos when it was determined, through

statistics gathered by this magazine, that It

was the top grosser of the 1951-52 season.


Presentation of the handsome trophies

which record the winning accomplishment

were made on behalf of Ben Shlycn. publisher

and editor-in-chief of BOXOFFICE.

by Ivan Spear, the publication's Hollywood


In reviewing the outcome of the annual

compilations, details of which will be printed

in the forthcoming annual edition, BOX-

OFFICE BAROMETER. 1952-53, Spear called

attention to the fact that third place among

money-makers of the recent season also went

to an MOM feature. "An American in Paris."

produced by Arthur Fieed and directed by

Vincente Minnelli. The second spot went

to "The Greatest Show on Earth," a Cecil

B. DeMille production for Paramount release.

This was the sixtli year that the BOX-

OFFICE BAROMETER annual award has

been made. Previous winners included:

"David and Bathsheba." 20th Century-Fox.

1950-51: produced by Darryl F. Zanuck,

directed by Henry King.

"Samson and Delilah," Paramount, 1949-50:

produced and directed by Cecil B. DeMille.

"The Snake Pit," 20th Century-Fox, 1948-

49; produced by Anatole Litvak and Robert

Bassler. directed by Litvak.

"Gentleman's Agreement." 20th Century-

Fox, 1947-48: produced by Darryl F. Zanuck,

directed by Ella Kazan.

"The Best Years of Our Lives," RKO

Radio-Ooldwyn, 1946-47: produced by Samuel

Goldwyn. directed by William Wyler.


Dore Schary, MGM vice-president in charge

of production, who served as master of ceremonies

at the presentation, noted that for

the past three seasons the award for top

grosses has gone to a spectaculai- Techniqolor

feature with a Biblical or religious


"In my opinion," Schary commented, "this

indicates a resurgence of a more spiritual

viewpoint on the part of motion picture

patrons and demonstrates their eagerness to

support, in profitable numbers, film.- that

have a religious genesi-s—especially when they

are presented excitingly, spectacularly and

colorfully—and when they are leavened with

I'roducer Sam /imbali^t (left) and prtxiurrr-Dirrrtor .Mrrvyn l.cnl.« tlirni tlir anniul


a romantic story, such as was the case with

each of the winners In the past three seasons."

E. J. Mannix. vice-president and studio

general manager, and a member of the executive

board, and other MGM dignitaries

were on hand to congratulate ZlmbalL^t,

LeRoy and Srhary

Johnston to Report on Progress

On Lifting Argentine Restrictions

NEW YORK—Eric Johnston, president of

the Motion Picture Ebcport Ass'n, will be In

New York Monday i8i with details of the

progress he has made at Buenos Aires in

seeking the lifting of Argentina restrictions

on the U.S. industry. It will be the end of a

South American trip that took him also to

Brazil and Uruguay. The MPEA .said he

might visit Chile during the week before his


Reports received here were that Johnston

was optimistic about finding a -solution to

Argentine-American differences, and that he

might have the text of an luter-country agreement

to offer the MPEA member company

presidents for study. He had held conferences

with Jeronimo Remorlno, foreign minister,

and Raul Apold, head of the information subsecretariat.

Argentina has been a sore spot since there

have t>een no remittances from that country

since 1947. An agreement was reached with

Argentina in May 1950 and ratified in July

1951 covering remittances of dollar earnings,

but none have been permitted. The agreement

was to run for five years and under It

the Industry here was to get profits up to

$1,100,000 annually, or 50 per cent of earnings

at the official free rate of 14 pesas to the dollar.

The remainder could be invested in local

enterprises. About $2,000,000 has been tied up.

Argentina imports of U.a films in the last

18 months have totaled about 300. It had

been understood that they would be admitted

without duty and be promptly reviewed by

censor boards .so that distribution would not

be held up, but 178 are still awaiting licenses.

The Argentine government has pleaded a

dollar shortage. Dollars are still In short

supply. However, observers now believe that

Johnston chose the right time to vtJll

Buenos Aires because the Argentines are said

to be interested In cultivating the Republican

administration that will take over in Washington

In January. It Is said that for that

reason they may release film funds to show

a good faith not previously In evidence.

Court Upholds RKO

In Paul Jorrico Suit

HOLLYWOOD PrcceUenlial In its b

affect motion picture screen credits was the

ruling handed down Wedne.sday i26i by Superior

Judge Orlando H. Rhodes, upholding

the contention of RKO Radio that It was

within Us rights In refusing screen credit to

Scenarist Paul Jarrlco on "The Las Vegas

Story" because he had refiLsed to testify at a

House Un-American Activities Committee

probe about whether or not he was a Communist

party member.


December 6, 1952




United Paramount Theatres

Still Must Divest 124

Sixty given up by December 3

in line with

terms of consent decree; deadline for another

third is March 3 and for remainder Sept. 3,

1953; prior to last divestiture, 888 dropped.


TOA Mid-Winter Board Meeting

Now Scheduled in New York

Charles Skouras, chairman, moves it from

Los Angeles and calls it for January 25-27;

executive committee to meet first day and be

joined at dinner by board.

J. Arthur Rank Wins Case

Involving Quota Default

Board of Ti-ade had charged in court that

he failed to give British second featui'es 25

per cent of playing time; court upholds defense

that he lost money on them.

New Greek Industries Topic

Of Skouras Talks in Athens

News dispatches say 20th-Fox head discussed

possibilities for establishing oil refining

and sugar plants in Greece with prime minister

and other officials.

Edwin J. Smith Named UA

Assistant Foreign Head

New post created after resignations of B.

D. Lion and Ned Clarke; appointment made

by Alfred Crown, foreign department head,

effective December 8.


September Admission Take


Behind Previous Year

October tax collections, which are based on

September receipts, totaled $31,294,629 as

against $37,302,260 in October 1951; September

collections were $32,174,968.

Large RCA Synchro-Screen

Demonstrated in New York

More than twice the size of the usual


motion picture theatre screen, it measures

56 feet wide and 24 feet high, of which 30

feet, seven inches is actual picture width.


Paramount Holding Series

Of Regional Meetings

First Wednesday i3i in Philadelphia; others I

to be in Dallas, Sunday and Monday; Los

Angeles, December 9, 10; Chicago, December

12, 13; New York, December 15, 16; Toronto

meeting to be determined later.


Para. Signs Co-Production

Deal With Italian Firm

At least ten features a year will be made

with the Ponti-De Laurenti.s company; two

pictures, "The She-Wolf" and one untitled,

are in work; Paramount will handle European



Steve Broidy Is Elected

IMPPA President

HOLLYWOOD—Succeeding the late I. E.

Chadwick, who had held the post continuously

from 1924 until his death late last

month, Steve Broidy, president of Allied

Artists, has been elected president of the

Independent Motion Picture Producers Ass'n,

representing 35 filmmaking companies.

Named vice-president at a meeting held

Monday (1) were Jack Broder of Broder Productions

and Realart; Robert L. Lippert, Lippert

Picture.?, and Sam Katzman, who produces

for Columbia release. Edward Finney

was re-elected secretary-treasurer.

IMPPA members passed a resolution paying

high tribute to Chadwick for the long service

which he rendered the organization. The

resolution will be contained in a scroll to be

given his widow and son.

After announcing that the next IMPPA

meeting will be held within a few weeks to

formulate plans for activities during 1953.

Broidy declared:

"We are determined to continue operations

on the same high plane and following the

same fine ideals which were set down by

Mr. Chadwick and followed so closely by him

during his 28-year tenure of office. We fully

recognize the void left in our organization

by Mr. Chadwick's death, and realize it is one

which never can completely be filled. But his

aims for the effectiveness of the organization

within the film industry shall be our

aims and we shall strive to meet them."

Ben Shlyen to Represent

Trade Press With COMPO

NEW YORK—Ben Shlyen, publisher of

BOXOFFICE, has been named as representative

of the tradepress on the executive committee

of the Council of Motion Picture Organizations.

He succeeds Jack Alicoate, publisher

of the Film Daily.

Jay Emanuel, publisher of the Exhibitor, will

be Shlyen's alternate. He succeeds Charles E.

Lewis, publisher of Showmen's Trade Review,

who was Alicoate's alternate on the committee.



To 'Jimmy' Fund Drive

Arthur Lockwood, co-chairman of the

1952 "Jimmy" Fund drive in New England,

.says the success of the campaign

which resulted in the opening of a modern

children's cancer research hospital

in Boston, would never have been possible

without the cooperation of BOXOFFICE.

"We are fully aware," he wrote, "that

the successful results of the 1952 'Jimmy'

Fund drive would never have been possible

without the excellent cooperation we

have received from BOXOFFICE.

"During the course of our campaign

your publication has given most generously

of space, and has been the medium

that brought the 'Jimmy' fund to the

attention of the people in the motion picture



New IMPPA President

20lh-Fox 33-Week Nel

Exceeds 1351 Period


NEW YORK—Twentieth Century-Fox has

reported consolidated net income for the 39

weeks ended September 27 of $3,845,946. equal

to $1.39 a share, compared with $2,147,628, or

69 cents a share, for the same 1951 period. The

total includes the income from all subsidiaries,

including Westco Theatres Corp. and Roxy

Theatre, Inc., and is after taxes and all


The 1952 amount includes a special credit

of $1,077,755, equal to 38 cents a share, due

to a change in accounting procedure regarding

foreign operations. The change was made to

consolidate foreign operations for the same

periods as domestic operations. Previously, if

they had been consolidated five weeks later,

but better airmail service has made a simultaneous

accounting possible, the company

.said. Before this credit, the earnings were

$2,768,191. There are 2,769,484 shares of common

stock outstanding.

Income from film rentals rose to $67,149.-

364 from the 1951 figure of $66,050,817. The-


litre receipt, were $41,508,215, compared with

$43,618,276. The directors noted a 25-cent

quarterly dividend payable December 24 to

stockholders of record December 9.

Minneapolis Suburb Votes

Against Drive-In Theatre

MINNEAPOLIS—In a referendum election,

suburban Golden Valley voters went on record

against having a drive-in theatre within

the municipality. The proposed repeal of the

ordinance banning ozoners w'as defeated 63 to

310. There were five applicants for the license,

including the former mayor who originally

had voted for the ordinance.

WB to Pay 25c Dividend

NEW YORK—The board of directors of

Warner Bros., Inc., have declared a dividend

of 25 cents per thare on the common stock,

payable Jan. 5, 1953 to stockholders of record

Dec. 15, 1952.


10 BOXOFFICE December 6. 1952


1 a


le for to


)1 period, ?i,


p, anii Ser'

axes ami i



a sliaie, fc



itie si;

s, Pretioiti"

e teeb lai

lade a sm.



earainE! ^"


se to

ol tt'




The Steel Trap

is a superior

shocker that

features shivers





Smash Business

Hew York





b Votes


ndp elecK



jem on





around to

keep you warm!

.Miter Winchell



Los Angeles













Too Early Yet to Indicate

How New Administration

Will Stand on Repeal


Washingto7i Bureau, Boxoffice

WASHINGTON—Exhibitors and other

film industry officials who are concerned

about the fate of the federal 20 per cent

admissions tax at the hands of the new Republican

Congress should not be too upset

this early in the game over the scarcity

of positive omens regarding congressional


The truth of the matter is, key congressmen

—although generally sympathetic toward the

industry's phght—don't know themselves

what can be expected in the coming session.


There are just too many imponderables, too

many unknown factors with a direct bearing

tax legislation—not merely the admis-

on all

sions levy or even all excise imposts—for any

congressman to stick his neck out at this

time and come up with a flat prediction.

First, they point out, the presentation of

the 1954 fiscal year budget must be awaited

for indications of necessary expenditures in

the year starting July 1, 1953. And the budget,

which will be sent to Congress before the

inauguration of General Eisenhower, is being

prepared by the outgoing Truman administration.

Several Republican leaders already have

stated that the budget—which is rumored to

total in the area of $80,000,000—can and must

be cut down to from $65,000,000 to $70,000,000.

But other key Republicans are skeptical that

this can be done.

The overwhelming bulk of the budget is

allocated to defense and defense-supporting

activities, so it is obvious that any possible

cuts of a significant nature will depend on

the development of international problems,

including the Korean war and relations with

Russia, and on the trend of the foreign aid

policy under the Eisenhower regime.

Any tax reductions must necessarily be

predicated on expenditures. And there is no

way of forecasting how much tax revenue can

be slashed until the expenditures picture becomes

clearer. And then, if it is decided that

a tax reduction is possible, Congress must figure

out in what fields the reductions should

be applied.


Starting point for all revenue legislation

is the House Ways and Means Committee,

and those Republican members who have

been in Washington since the election are

frank to admit that they cannot tell now what

is likely to happen.

There are, however, a number of tax matters

which would appear to take precedence

over the consideration of the admission tax,

and which must be watched closely as an indicator

of the industry's prospects for relief.

Under the Revenue Act of 1951, the excess

profits tax expires on June 30, 1953. and,

Oklahoma Delegation

100% for Tax Relief

OKLAHOMA CITY — Positive commitments

to support tax relief to the

motion picture industry have been made

by the all six congressmen from Oklahoma,

Morris Loewenstein, president of

Theatre Owners of Oklahoma, said this

week. He has forwarded the commitments

to headquarters of the Council

of Motion Picture Organizations in New

York, where the admissions tax repeal

campaign is being directed.

according to the best qualified observers,

stands the best chance of being allowed to

lapse, since it hasn't proved to be the revenueproducer

anticipated, and because everybody

acknowledges that it is an unfair and

inequitable levy.

The bill also provides for a return to the

pre-1951 personal income tax rates on Jan. 1,

1954, unless Congress takes other action in

the meantime. And here, of course, is the

field in which Congress would like most to

effect a reduction, in view of the Republican

campaign promises. But even here, although

there is guarded optimism, there is no feeling

of certainty that a cut can be accomplished.

In addition, the normal corporate tax rate

is scheduled under the 1951 act to revert to

its pre-Korean 25 per cent level if no action

is taken by Congress.

And finally, the excise increases made in

DENVER—U.S. Senator Eugene D. Millikin

of Colorado gave the film industry representatives

here a promise of support in

the industry battle for elimination of the

20 per cent federal admissions tax and also

gave some constructive advice on how to

present the case for killing the tax

Exhibitors were briefed on how to circumvent

some of the red tape usually encountered

by the uninitiated when they attempt

to get favorable legislation started in Congress.

Pointing out that he was acting only

in an advisory capacity, since any taxcutting

measure must originate in the House

Ways and Means Committee. Millikin gave

the Denver theatremen who met with him

this advice:

"You're movie people. Why not present

your case through the movies? Get the

best script writers and the top talent available.

Make a succinct, entertaining film tliat

will convey your point to every .senator and


The Denver theatremen are getting in

touch with studio people and hope to report

that measure would terminate in April 1954

When it comes to excise reductions, many

observers feel that if the decision is made

that some reductions are possible, the entire

field must be considered, and the merits of

all industries saddled with excises surveyed,

rather than special treatment of one or more

individual excise levies.

On the other hand, there are some congressmen

who honestly feel that the admission

tax does rate special attention, on the

grounds that it is the most inequitable of the

excises. One highly placed member of the

Ways and Means Committee—a Democrat,

however—is reported to be preparing a bill

to reduce the admission tax rate from 20 per

cent to 10 per cent, and at the same time set

a minimum price level below which admissions

would be tax-exempt.

He also is reported to be giving thought to

some sort of a bill under which an over-all

body representing those industries with excise

taxes on their products would be set up to

coordinate consideration of excise tax reductions.

Still another committee member, while

acknowledging that trends were unpredictable

at this time, did express the view that any

industry burdened by an excise levy as high

as 20 per cent can make " a good case for


And another Ways and Means member said

that hardship caused to an industry by an

excise tax should be considered irrespective

of the general tax situation, but added, that

if a reduction in the admissions tax were

to be considered on that basis, the industry,

"if it is smart," would revert to its original

position of 1950 that benefits of a tax cut

would be passed on to the moviegoers.

A Senator Gives Exhibitors Some Tips

On Using Movies to Get a Tax Cut

substantial progress by the time Congress

convenes. In presenting the case of the

theatres, Robert Selig, executive vice-president

of Pox Intermountain Theatres, declared

that "the tax is discriminatory," and


"Many small theatres over the United

States are closing because of the tax, which

in many instances represents the difference

between profit and loss. Department stores

are taxed on some of their merchandise,

such as furs and cosmetics, but they have

many other things to sell. Theatres have

only entertainment to sell and that is taxed."

UA Heineman Sales Drive

Set to End December 6

NEW YORK—The United Artists Bill

Heineman Sales drive went into its final

week with Los Angeles, New Orleans and

New Haven leading in each of the three

groups into which the contest has been operated.

The windup was set for December 6.



- 'k f



12 BOXOFFICE December 6. 1952





tf I





Total Rises 66 in One Year

With More Coming Soon;

Located in 53 Cities


NEW YORK—Large-screen theatre television,

long dormant, has suddenly come

alive. By the end of the year, at least 102

theatres In 53 cities seating about 227.000

patrons will have equipment In operation.

The Increase. If not phenomenal, Is worth


The figures compare with 36 installations

in 23 cities in September 1951 and 88 In 51

cities less than three months ago. The endof-the-year-total

of at least 102 Is a conservative

estimate. Television equipment

manufacturers, in deference to the wishes

of their customers, do not report orders on

hand and leave it to their customers to report

completed installations. However, the

listing which follows later identifies a number

of equipped theatres not previously reported

in any publication, some of them now

in the throes of installation.


A lot of attention television-wise is being

focused on United Paramount Theatres

days. This circuit will lead the field with

at least 25 installations active before Jan. 1.

1953. and more to come shortly. Leonard H.

Golden.son. president, and Robert H. O'Brien,

.'secretary-treasurer, have long emphasized

their interest in renting theatres for off-hour

television conventions and sales meetings for

additional revenue.

It is noteworthy that UPT is equipping theatres

at a time when a favorable report is

expected from the Federal Communications

Commission on a merger of UPT with the

American Broadcasting Co. It is conceivable

that the TV-equipped theatres could tie in

to that setup, but UPT is not talking and is

talcing nothing for granted prior to FCC


Generally, the awakened interest in theatre

television is based on an advance in programming,

the lack of which in the past has

caused exhibitor complaints about the cost

of .seldom-used installations and carrying

charges. AH the exhibitors have had to lure

in to watch the television screens

have been fights. Some of these have drawn

while others have not. There also have been

civilian defense meetings, but those hardly

came under the heading of entertainment.


Now two sales conventions are in the offing,

that of James Lees & Sons Co., carpet manufacturers.

Monday (8i, and that of Bendix.

which promises a surprise in the way of new

equipment. December 30. Neither of those

comes under the heading of entertainment,

but both come under the heading of revenue

for the theatres, which will rent their facilities

during off-hours in the morning. At

least one other sales convention will follow

early in 1953.

On the entertainment end. there will be

something distinctly new in a presentation

No Television Deluge During 1953,

Rate of Station Permits Indicates

WASHINGTON—There will be no television

deluge in 1953.

Much of the excitement that prevailed

last spring when the Federal Communications

Commi.ssion opened the ultrahigh

frequencies for general use wa.s ba.sed on

the assumption that about 2.000 applications

for construction permits would roll

in and that many of them would be granted.

The expected gold rush for the air waves

hasn't materialized. The A.s.soclated Presa ha.s

estimated that the number of new stations to

be expected In 1953 ranges from 35 to 100

This does not include applications for a-s-

of the opera "Carmen" December 11 from the

stage of the Metropolitan Opera House here.

Like the telecasts of fights, that will attract

a type of audience not usually found In a picture

theatre. There is great interest in the

test and there are many opinions as to how

it will work out. Other announcements of

theatre television entertainment will follow


Spyros P. Skouras, president of 20th Cen-

'ury-Fox, has promised an important announcement

shortly about the Eidophor color

system which the company controls and which

is now being readied for Charles Skouras

has said the system will go into many western

theatres, and he has talked about setting up

central points from which programs would be

telecast to a group of theatres. It could well

be that UPT is interested in that type of


Last and not least is the scheduled appearance

of industry representatives before the

FCC in January to continue their argument

for an exclusive industry telecasting setup.

There is opposition to the plan and it is likely

there will be considerable argument and

counter-argument before the FCC hands down

its decision.

Big news about color television could break

almost any day. from Paramount, which has

been conducting experiments for a long time,

as well as 20th-Fox. Radio Corp. of America,

which is perfecting its all-electronic, compatible

system, and Columbia Broadcasting

System, with its color-wheel method that was

approved by the FCC. Paramount is certain

to make an announcement soon about its

Lawrence color tube, but that Ls for use in

TV .sets and not. .so far as is known, for use in

transmitting large-screen programs in color.

The installations listed by states and cities

and giving the seating capacity of a theatre


ALABAMA— Bcrnningham Ritl. 1,473.

ARIZONA— Phoenix: Poranwunt, 1,523.

CALIFORNIA — Lo4 Angclcj Orph«um. 2.200.

Downtown. 1.757. Poromouni. 3.387. Ri(z. 1.363.

Hollywood Hollywood. 2.756. Beverly Hill> Beverly

Hills. 1.612. Huntington Pork Huntington Pork.

1,468; San Berncrdirx) Ritz, 920. Son Froncttco:

Poromount. 2.646, Telcncws, 400

Rlgnment of wavp|rn«th.'< for theatrr clr< ..'

Some Idea of the time coiuumcd In ilo;i.ii

bUAlne.iK with the PCC can be obUlncd (ram

the United Paramount Theatn*>Ainen'-nn

Broadcaitlng Co. menter application. 8tr^>on Ke Pork St Jomm. 1.58$.

Comdcn Stonlev. 2,213 Fort Lee Lee. 1,354. Orortge

Poloce, 1,400: Rutherford S-3 Dnve-ln. 1.300 con

NEW YORK—Greater New York City; For(»iam

2.191, Fox. 4.040. Marine, 2.082. Queera. 2.146,

Poroirvount. 3.650. Worner. 2.711. GuikJ 450, Victoria.

2.282 Lone. 1.600, Criterion. 1,671. Binghamton

Copitol. 2.250. Albony Grond, 1.497. 8uffo«o

Century. 2.911. Center. 2.091

NORTH CAROLINA—Chortotte Carolina. I.40S.

OHIO—Cleveland Poloce. 3.293. Slate. 3.446.

Allen. 3.009, Hippodrome. 3.465. Exjuire. 714, Cincinnati

Albee. 3.037; Dayton Keith't, 2.669. Tole 1 A29


BOXOFFICE December 6, 1952 13




0! 11


»tW» S»»5&




^ q



MGM Schedules 15 Films

For Early 1953 Start

HOLLYWOOD—As the result of ten days

of top-echelon executive huddles just concluded

at the studio. MGM's 1952-53 picturemaking

program will be maintained at an increasingly

fast pace through the scheduling

of 15 pictures to start during the coming

three months. The slate was announced by

Dore Schary, vice-president in charge of production,

after east-west executive conferences


which Nicholas M. Schenck, president of

Loew's. Inc., and Vice-presidents Charles

Moskowitz. Joseph Vogel and Howard Dietz

came out from New York. Participating for

the studio, in addition to Schary. were members

of the Culver City film plant's executive


board, E. J. Mannix, Ben Thau, L. K. Sidney,

J. J. Cohn. Lawrence Weingarten, Kenneth

MacKenna, Marvin Schenck and Charles


In addition to the 15 features being readied

for production in coming weeks. Schary added

that a tentative 1953-54 program has been

outlined, drawn from among 52 story properties

which are in long-range preparatory


Here are the 15 titles soon to go into work:

Latin Lovers. Technicolor musical starring

Lana Turner and Ricardo Montalban, which Joe

Pasternak will produce and Mervyn LeRoy will


Years Ago, a romantic comedy toplining

Spencer Tracy, Jean Simmons and Teresa

Wright, to be produced by Weingarten and directed

by George Cukor.

All the Brothers Were Valiant. Technicolor

adventure story of the whaling-ship era,

with Robert Taylor, Stewart Granger and Elizabeth

Taylor, to be directed by Richard Thorpe

and produced by Pandro S. Berman.

Blie Goodess. Producer Edwin H. Knopf's comedy

starring Red Skelton, which Robert Z. Leonard

will direct.

Easy to Love, Technicolor musical toplining

Esther Williams, a Pasternak production, with

specialty numbers to be staged by Busby Berkeley.

Interrupted Melody, biography of singer Marjorie

Lawrence, who will be portrayed by Greer

Garson. Jack Cummings will produce.

Take the High Ground, story of the armed

services, to be filmed in .Ansco Color with Schary

personally producing. The cast will include James

Whitmore and Dean Miller, and Richard Brooks



Jefferson Selleck, from the best-selling novel,

to star Spencer Tracy, with Joseph L. Mankiewicz

as producer-director-writer.

K:ss Me Kate, from Cole Porter's stage musical,

starring Kathryn Grayson; to be produced by

Cummings and directed by George Sidney.

.Affairs of Dobie Giillis, featuring Debbie

Reynolds, which Don Weis will meg for Producer

.'\rthur Loew jr.

One More Time, a Lana Turner starrer, which

Cukor will direct and Armand Deutsch will produce.

I Married West Point, a William Grady jr.


Flight to the Islands. The Big Leaguer and

Scarlet Coat, all to be lensed in Ansco Color.

Three other Technicolor specials are scheduled

for early spring, including "King Arthur

and the Round Table," starring Robert Taylor:

"Rose Marie," from the Rudolph Friml

operetta: and "Brigadoon," based on the

Broadway stage hit. Film rights also have

been acquired to "The Ruth Etting Story,"

biography of the noted singer.

Presently in work are "Mogambo." "Invitation

to the Dance," "The Band Wagon,"

"Give a Girl a Break" and "A Slight Case

of Larceny." These are in addition to 27

films already completed and awaiting


U-l Executives to Meet in Hollywood

During Week to Map Out Policies

HOLLYWOOD—To perfect production, distribution

and promotion plans for the coming

year, executives in charge of these

of Universal-International's activities will

launch a week-long .series of top-level policy

sessions beginning Monday (8) at the studio.

Division and district sales managers will participate,

as will eastern and western promotion

executives, studio and home office representatives.

For the studio, the meeting will be attended

by William Goetz, in charge of production;

David A. Lipton. vice-president in charge of

advertising and publicity; Edward Muhl, vicepresident

and general manager: Al Horwits.

publicity director, and other officials. Here

from New York will be President Milton R.

Rackmil; Alfred E. Daff, executive vice-president;

Charles J. Peldman, general sales manager;

N. J. Blumberg. board chairman: Adolph

Schimel, vice-president and general counsel;

Charles Simonelli, eastern advertising-publicity

manager; Philip Gerard, eastern publicity

director, and Jeff Livingston, eastern advertising


They will be joined at the studio by Ben

Katz. midwest promotion representative; Ray

Moon, assistant general sales manager; F. J.

A. McCarthy, .southerri and Canadian sales

chief; P. T. Dana, eastern sales head; Foster

M. Blake, western sales manager; James J,

Jordan, in charge of circuit sales; Harry Fellerman,

sales head of U-I's special films division,

and A. W. Perry, head of Empire-Universal

in Canada, which distributes U-I films in

that country.

District managers participating will be

David A. Levy. New York; James Frew, Atlanta;

Manie M. Gottlieb, Chicago: Henry J.

Martin, Dalla,s: P. F. Rosian. Cleveland; Lester

Zucker, Kansas City; John J. Scully, Boston,

and Barney Rose, San Franci.sco.







mint 1. ,

> acvf:'.








lor (hi


of a SM






I ne m





!s ind li.«


.tain I






atuies, iB


i. so me

:e itsptia



»BVIOUSLY-for here's

«* er success story in




[ kaviii!




jt a«ii W


pictme J*
















Italian Film Group Sets

Six for 1953 Release

NEW YORK—Italian Films Export will

aim at the regular commercial theatres,

rather than art houses, with a program of

six major Italian pictures, which are set

for nationwide release during the first six

months of 1953, according to Bernard Jacon,

vice-president in charge of sales.

IFE will have a sales force of 18 men by

January 1, including five division managers,

to cover the 31 exchange areas with selling

material on these pictures, Jacon said. He

will leave December 8 on a month-long trip

to install divisional personnel in the IFE

branch offices in Cleveland, Chicago, Atlanta

and Los Angeles, and to finalize booking

dates in major cities.


Starting with "Anna," starring Silvana

Mangano, which will be released in January

in an American-language version, recently

dubbed in New York, at least half

of the films will be launched in Americandubbed

versions. "With the language barrier

now lifted for Italian films, the stories and

casts of our pictures assure general audience

interest," Jacon said.

IFE will have promotion campaigns lined

up for all these pictures, including trailers,

advertising campaigns, promotion tieups and

publicity and exploitation material. Specially

prepared kits will enable exhibitors to tie

up with national publicity and promotion on

the pictures. A trailer will be prepared for

TV and six-sheets and all other accessories

will be made up, probably by National Screen

Service, Jacon said.

The five regional IFE offices will be located

(1) in New York, with an eastern divison

manager, who will supervise three sales representatives,

one covering upper New York

State and Hartford; a second covering Boston

and New Haven and a third covering

Washington, Philadelphia and Charlotte; (2)

in Cleveland, with a central division manager,

who will supervise a sales representative

for Cincinnati and Indianapolis, and a second

for Detroit, Pittsburgh and Buffalo; (3)

in Chicago, with a midwest division manager,

who will supervise a sales representative for

Minneapolis and the upper part of Iowa

and Nebraska from Des Moines and Omaha,

and a second for Kansas City, St. Louis

and the south part of Iowa and Nebraska;

(4) in Atlanta, with a southern division

manager, who will supervise a sales representative

for New Orleans and Memphis

and another for Dallas and Oklahoma City,

and (5) in Los Angeles, with a western

division manager, who will supervise a sales

representative for San Francisco, Portland

and Seattle, an another for Denver and Salt

Lake City.


The five division managers, each with long

experience in their particular territory, will

be announced by Jacon later in December.

In addition to "Anna," the six IFE releases

set include two other dramas, a romantic

comedy, a musical and a special

Easter release. They are: "Bellissima," starrinR

Anna Magnanl and a child star, Tina

.".1)1^^113, which will be released in February


IFE Releasing Corp, new distribution

setup for selling Italian Films Export

product in this country, lias completed

a roster of executives. They are: (1-r,

standing) Bernard Jacon, vice-president

in charge of sales; Jonas Rosenfield jr.,

vice-president in charge of advertising,

promotion and publicity, and (seated) Dr.

Renato Gualino, president.

in a sub-titled version; "Times Gone By,"

an octet of short stories directed by Alessandro

Blasetti, starring Vittorio de Sica,

Gina Lollobrigida and Aldo Fabrizi, to be

released in March in a sub-titled version;

an untitled life of Pope Pius X, which will

be released for Easter in an Americanlanguage

version; "The Young Caruso," featuring

the voice of Mario Del Monaco, now

a Metropolitan Opera star, which will be released

in an American-language version in

April, and "Girls of the Piazza," directed by

Luciano Emmer with Lucia Bose, Liliana

Bonfatti and Cosetta Greco, to be released in

a subtitled version in May.

"Europe '51," the Roberto Rossellini picture

starring Ingrid Bergman with Alexander

Knox, will be released by IFE in the fali

and, after September, there will probably be

an increase of releases to more than one a

month, Jacon said. For the first time, IFE

has enough money for promotion of these

pictures in national magazines, columns and

on TV and radio. There is a possibility that

Anna Magnani will make her first visit to

the U.S. for personal appearances in connection

with "Bellissima," in which she has

a financial interest.

Jacon's first stop will be Chicago, December

8-9, where he will install top personnel

and screen "Anna" for buyers and exhibitors.

He will follow the same procedure

in Cleveland, December 10-13; Atlanta, December

13-16; Los Angeles, December 17-18,

and San Francisco, December 18-20, where he

will also conclude plans for the pre-release

opening of "Anna" at the St. Francis Theatre

January 6. The picture is also set to open

at the Center Theatre, Buffalo, January 8.

Both are United Paramount houses. Jacon

has also scheduled exhibitor sessions in

Dallas, Miami and Jacksonville later in


Jacon held a tradeshowing of "Anna" for

New York circuits before he left for Chicago

and he expects to have showings for all

circuit and independent buyers by January 1.

IFE Releasing Heads

Line Up New Project

NEW YORK—Officers of the newly formed

IFE Releasing Corp. wUl be Dr. Renato

Gualino as president, E. R. Zorgniotti as

executive vice-president, and James Rosenfield

jr. as vice-president in charge of advertising,

publicity and promotion.

All three will continue as top executives of

Italian Films Export. Dr. Gualino is general

director of public relations.

The parent organization (IFE) also has

added a division of newsreels a:'a short subjects

headed by Robert Gordon Ldwards and

a television division under the direction of

Ralph Serpe.

Rossellini Is Directing

Bergman Film in Rome

ROME—Roberto Rossellini has started

shooting the Ingrid Bergman sequence of

"We Women" at Santa Marinella. Tyrrhenian

costal town near here, according to word received

by Italian Films Export in New York.

A sequence starring Alida Valli, directed

by Gianni Franciolini, has been completed

and the Isa Miranda sequence, directed by

Alberto Lattuada, will go before the cameras

shortly. The final episode will star Anna

Magnani under the dii-ection of Luchino

Visconti, who directed her in "Bellissima."

Lux Films will produce a Technicolor version

of D'Annunzio's "Cabiria" in Rome in

1953, according to word received by Italian

Films Export. The original silent screen version

of "Cabiria" was made in Italy in 1913

and was a boxoffice hit, both in Italy and

the U.S.

UA. 2 Italian Producers

In Joint Producing Deal

ROME—An arrangement for the joint Italo-

American production in Italy of pictures for

worldwide distribution has been concluded by

Arthur B. Krim, president of United ArtUts,

and Angelo Rizzoli and Robert Haggiag of


The arrangement calls for the merger of

Dearfilm, a company distributing Italian

films, and DAI, the company which is the

exclusive agency for distributing UA releases

in Italy, into a new film distribution company.

This new company will distribute all UA releases

in Italy in the future. Haggiag is the

head of DAI and Rizzoli, Italian publisher

and producer of "Tomorrow Is Too Late" and

"Don Camillo," is the head of Dearfilm.

Kreisler Firm to Handle

Italian Feature in U.S.

NEW YORK—International Film Associates,

headed by B. Bernard Kreisler, former

executive director of the advisory unit

for foreign films for the Motion Picture Ass'n

of America, will distribute the Italian language

feature, "Ring Around the Clock," in

the U.S. in January.

Present plans are to open the picture at

a New York art theatre with a charity benefit,

with proceeds to be turned over to Boys

Town in Italy. The picture was directed by

Paolo Tambmella and stars Paolo Stoppa,

Lamo Gazzolo and Patrizia Mangano.

Kreisler has named Michael Hall publicity

director for

the film.

BOXOFFICE Decembi-r 6. 1952



BUSINESS WAY UP in early dates, with Jane .

. .

. .

the singing, hip-swinging, gun-slinging terror of

good men and bad . making things jump! Ask

them in New York, Des Moines, Pittsburgh,

Boston, Kansas City, Minneapolis, St. Paul,

San Francisco, Providence, Buffalo, Cleveland,

Salt Lake City, Seattle . . . and

cities Coast to Coast!

scores of other key








Film t-r '

Kre* -/offer than

picw^ lof: The way

hne sings ''The

rilded Lily!"


Produced by Associate Producer Directed by Screenplay by




7Ke«t^Md SvcHt^

FiihiliQLiion Outlook

PROSPECTS that Eric Johnston will call

a conference to see whether it is possible

to work out a formula for salvaging the

arbitration plan are good. Johnston is expected

back from South America December

7 or 8.

He may want to take a few days to discuss

the outlook with company heads.

Whether it will be a call for a conference

of the drafting committee that succeeded

the original unwieldly arbitration committee,

or an informal meeting of exhibitor

unit heads with distribution heads remains

to be decided.

Alfred Starr, TOA president; Mitchell

Wolfson, past president, and Herman Levy,

general counsel, held out an olive branch

to Allied at a press conference last week

by saying that they had worked with Allied

from the start of the arbitration negotiations

and there had been no disagreement

between the groups, even on the desire to

arbitrate film rentals. All three emphasized,

however, that they did not want to

scrap the whole project because of inability

to get everything asked for.

Starr also said there were a few things

in the last draft submitted that TOA

members did not like and further negotiations

were required to get these

straightened out.

Johnston keeps in touch with the New

York MPAA offices while on trips, so he is

familiar with the general outlines of current



YARIATIONS Of exhibitor complaints on

competitive bidding practices have become

so numerous it is no longer possible

to keep a record of them. It makes no

difference whether it is a regional exhibitor

convention, or a national convention, or

Allied or TOA, the complaints roll in.

In Washington at the TOA meet no less

a personage than M. A. Lightman made

some violent remarks about bidding. At the

Allied clinics in Chicago the stories were

the same from both small and large towns.

Sooner or later there will have to be

rules covering bidding. Apparently it is

common for salesmen and exchange managers

to tell exhibitors what their competitors

have bid, even when no bids have been

submitted, in order to get higher offers.

Often, it appears, the sales representative

calls up several days before a bidding

period has expired and says: "Joe Doakes

has offered $50 more than you have; you'll

have to top it."

The arbitration plan provides that an

exhibitor can find out what the bids have

been, if he wants to make a written application

after the pictures have been

awarded. This ought to help.

20th-Fox Report Good

^HE 20th Century-Pox financial report for

the 39 weeks ending September 27 was

the last in which theatre receipts will be


included. The reorganization under the divorcement

decree went into effect on that


The figures were quite satisfactory from

the stockholders' viewpoint—earnings at

the rate of $1.39 per share. Even without

the addition of a special credit of $1,077.-

755 brought about by a change in bookkeeping

procedure on foreign income the

$2,768,191 net was ahead of the same

period last year by $620,563.

The theatre income was $41,508,215,

which was $2,110,061 below the previous

year for the same period. How much of

this was due to sale of theatres under the

decree requirements was not stated.

Ease Chicago Decree

J^ODIFICATION of the Jackson Park decree

in Chicago, so that Loop theatres

can run double features for two weeks and

second runs can play them an additional

week in case the first run is less than two

weeks, came just about a week after Allied

had decided to go back into the courts for

another seige of litigation.

The Jackson Park decree has been a

classic example of the dangers of court rule

over a technical distribution-exhibition

problem. It was punitive—designed to get

films out to the subsequents after two

weeks in the Loop. Each time that a distributor

has had a film that required more

than two weeks to make the distribution

profitable it has been necessary to go into

court and get permission after a hearing

an expensive delay. And bills have been


Eventually it may be possible to convince

the court that customs prevailing in all

other cities of the United States are applicable

to Chicago.

Kaye as a Speaker

J)ANNY KAYE told George Jessel before

the Motion Picture Pioneers dinner that

public speaking "was not his racket."

Maybe not, but it's

his forte.

Kaye has ease of manner, elegance of

diction and timing and clarity of expression.

His sincerity is impressive.

Few speakers at film gatherings have

created such a definite impression as he

did on this occasion and by his tribute to

Nate Blumberg.

Color and Black


On Two Fox Reissues

NEW YORK—Some confusion ha.s

arisen over the release of two 20th Century-Fox

rei.ssues, "Leave Her to Heaven"

and "To the Shores of Ti-ipoll." Originally,

both were in Technicolor. However, color

prints are now available only in the west,

south and Canada. This means that all

states north of the Mason-Dixon line and

east of Colorado are being served with

black and white prints only.

B. G. Kranze Becomes

UA Sales Manager


appointed general sales

States and Canada)

for United Artists by

William J. Heineman,

V ice-pr e s i d e n t in

charge of distribution.

Kranze has been

executive assistant to

Heineman since April

1951. He began his

career in the industry

at the Paramount Long

Island Studios in 1921.

He has been a salesman,

branch manager



manager for RKO.

Kranze has been

manager i United

B. G. Kranze

Later he became assistant general sales

manager for the J. Arthur Rank Organization

in the United States, and in 1948 was named

vice-president in charge of sales for Film

Classics. From there he went to Eagle Lion

Classics as vice-president in charge of distribution

before joining United Artists.

TOA Committee Chairmen

Are Appointed by Starr

NEW YORK—Alfred Starr, president of

Theatre Owners of America, Wednesday i26)

named the chairman of standing committees

as follows:

Leon Levenson, Boston, concessions; Sam

Pinanski, Boston. Council of Motion Picture

Organizations; S. H. Fabian. New York, theatre


Jack Braunagel, Kansas City,

drive-ins; Elmer Rhoden, Kansas City, public

relations; A. Julian Brylawski, Washington,

D. C, national legislation; Robert Bryant,

Rock Hill, S. C, and LaMar Sana, Jacksonville,

state and local legislation; Herman M.

Levy, New Haven, legal


Also. George Kerasotes, Springfield, 111.,

and E, D. Martin, Columbus. Ga.. organization

and membership; Joseph J. Zaro, Nashville,

Tenn.. theatre equipment and accessories;

R. B. Wilby, Atlanta, arbitration: Henry Anderson.

New York, building and safety codes,

and Myron Blank, Des Moines, research.

Lou Smith on Arrangements

For Adolph Zukor Jubilee

NEW YORK—Lou Smith, who has been

handling Movietime U.S.A. for COMPO. will

be executive aide to R. J. O'Donnell in handling

the Adolph Zukor Golden Jubilee Celebration.

He has been loaned by COMPO for

this purpose.


Smith, who has been in New York for the

past week conferring with O'Donnell. has

gone back to the coast. During the jubilee

celebration he will have headquarters at the

Motion Picture Producers Ass'n on the coast

and at the COMPO offices. 1501 Broadway,

New York.

Charles Skouras, president of National Theatres,

has agreed to act as west coast chairman

for the observance. Skouras and O'Donnell

will meet soon to arrange the details of

the coast celebration.

Zukor's 80th birthday will occur on January



20 BOXOFnCE December 6, 1962








in another great

action adventure!





York Ml-


tie f' I «|i^ -•*-

coast' 't^i




EDU BUHfl'VIM WEN wmw mm


taate Piotat SIDNEY PICKEH Owted By «. E, SPdlNGSIEEN

Sto[y and Screenplay By I. %m



A REPUBLIC PICTORE Republic Pictures Corporation


Texas COMPO Proposes

Exposition Via Train

DALLAS—Texas showmen will propose to

the Council of Motion Picture Organizations

that the Motion Picture World Exposition

which Texas COMPO will stage at the 1953

state fair be transferred to a special streamlined

22-car train for a nationwide tour.

Texans already have been discussing the

plan with representatives of the American

Ass'n of Railroads, and Paul Short, who

originated the idea, expects to have details

ready by the time the COMPO board meets

in Chicago December 10, 11. The plan will

be formally presented by R. J. O'Donnell,

national director of Movietime U.S.A. and

co-chairman of COMPO with Col. H. A. Cole.

Pi-esent plans call for a special streamliner

in all white with a red, white and blue

motif, with each of the cars bearing the

industry's trademark "Movietime."

According to preliminary plans, 12 of the

cars will be needed to house the Hollywood

studio exhibits which will include historical

data, actual costumes, properties, miniature

production sets, and complete material displaying

the beginning, growth and development

of the motion picture industry from its

slide and silent days through the era of

sound and color, right up to the latest—the

ultramodern Cinerama. These various exhibits

will total some 11,000 items.

One of the cars also would be especially

equipped to carry network radio broadcasts;

another will present television programs in

which audiences at the various stops of the

tour will participate.

Still another car would be converted into

a miniature theatre for the showing of a

20-minute subject covering the history of the

motion picture industry with much of the

material taken from the archives of the Hollywood

studios which will be assembled by

Hollywood writers, directors and producers.

Another car, it is proposed, would become

a miniature motion picture studio for screen

Industry Highly Praised

For Getting Out Vote

NEW YORK — The American Heritage

Foundation has made public a statement

crediting the industry with playing "a monumental

role in the record-breaking electionday

turnout November 4." C. M. Vandeburg,

executive director, said that none of the 51

national organizations and industry groups

did more to help get out the voters than the

industry. He mentioned newsreels, trailers

and specially produced short subjects, and

some enthusiastic exhibitors who gave free

admissions to people in their communities who

voted. There was special mention of the Motion

Picture Ass'n of America.

Jack Bellman in New Post

NEW YORK—Jack Bellman, formerly eastern

division manager for Republic Pictures

and circuit sales manager for Eagle Lion, will

become general manager of exchange operations

for Favorite Pictures Exchange December

8. He will continue in charge of sales

for the exchange here.


How the Movietime Train would look.

to execute the Leonard Goldenson plan

for a national talent search, in which all

theatres in the United States would have

an opportunity to offer contestants and

candidates. Tests would then be made by

noted Hollywood directors and writers who

will be aboard for this particular assignment,

according to the plan.

One of the features of both the exposition

and the tour would be a $5,000 contest in

which cash awards would be made to persons

submitting the closest estimates of the number

of feet of film used by the industry in

producing talking pictures and color pictures.

The talking picture footage contest will be

confined to the exposition at the state fair

of Texas and the color film footage will be

covered exclusively by the tour.

"We shall make every effort to visit all

communities possible," Short declared. "We

hope to cover some of the most remote territories

as well as the large cities."

More than a year will be consumed in

putting the plans in order and at least 15

months will be needed to accomplish the

actual presentation at the Texas state fair

plus the tour, Short said. Experienced personnel

for the crew is now being processed

for leaves of absence to serve in the various

capacities for both the exposition state fair

presentation and the tour.


Something for


Newspapers to Print

Every theatre manager who subscribes to

BOXOFFICE should clip that story, "Four

Entertainment Groups to Visit GIs Overseas,"

which appeared in your November 15

i-ssue on page 24, and should show it to the

editor of his newspaper, with probably the

last paragraph omitted.

This should be the basis of editorials or special

news stories throughout the country. It

is another one of those stories which can't

miss making the press, if it is called to the

attention of the editors.

When 60 Hollywood personalities give up

Christmas at home to entertain our boys overseas,

that is news which can't be turned down.

All newsreels should certainly cover the

take-off of these entertainers on December 19.


Lucas and Avon Theatres,

Savannah, Ga.

Movie Quiz Program

Offered Clubwomen

NEW YORK—Something new has been

added to the program of the motion picture


division of the General Federation of Women's

Clubs, which recommends films to af- !

filiates to stimulate boxoffice support of the

kind of films they like. It is a movie quiz

program timed to last 30 minutes. Member

clubs are asked to test it and it is suggested

that prizes be awarded the winners.

Contestants are asked to name five Biblical,

five Shakespearean and five Dickens films,

five grand operas filmed in English and five

recently recommended war films. They are

asked to name five outstanding directors, the


male and female stars of certain films and

the companies producing certain films, and

to tell

been filmed.

how many times "Les Miserable.^" has

There is also a special grouping of recently

recommended films in which contestants are

to name five each from the classics and stage

plays, and five biographical and five musi-



The division is continuing its system of '

annual picture awards. For the club year

1952-53 awards will be made to the best

biographical picture and the best portrayal

of home life, in the opinion of the clubwomen.

Members have been notified of "Movies of

the Month" selections for November made

by Mrs. Dean Gray Edwards, division chairman,

over the Martha Deans radio program.

The pictures are "Bloodhounds of Broadway"

(20th-Fox), "Come Back, Little Sheba"

(Para), "Forbidden Games" (Times Film),

"My Pal Gus" (20th-Fox). "Plymouth Adventure"

(MGM), "The Prisoner of Zenda"

(MGM), "The Promoter" (U-I) and "The

Stooge" (Para).

Theatre-Sponsored Show

Via TV Growing Popular

CLEVELAND—Lights, Camera, Questions,

said to be the first sustained motion picture

theatre-sponsored TV program to be presented,

is rapidly forging to the front in

public listening esteem.

Questions pertaining to all phases of the

motion picture industry submitted to the

TV station WXEL and deposited in specially

prepared boxes in lobbies of the participating

theatres, doubled in number over the previous

(first) week of the 13-week series.

Each participating theatre now has on display

a gasinator, electric garbage and paper

disposal, which is the grand prize of the program.

At each theatre, passes are sent to

everyone who stumps the panel.

The panel is made up of Prank Murphy,

Loew Theatres division manager; Max Mink,

RKO Palace manager; Jack Silverthorne,

Hippodrome manager; Dick Wright, Warner

district manager, and Leonard Greenberger,

representing the Fairmount and Lower Mall

theatres. Disk jockey Bill Gordon emcees the

half-hour show from 1 to 1:30 p. m. each


RKO Reissues Two Dec. 1

NEW YORK—RKO reissued

"The Bachelor

and the Bobby-Soxer." starring Gary

Grant, Myrna Loy and Shirley Temple,

and "Bachelor Mother," with Ginger Rogers

and David Niven, December 1.


BOXOFFICE December 6. 1952



''What would you have done?''

asks Mr. George Fehlman

Execulite Vici-Pnsiiletil. Beliup & Thompson, Inc., Chicago—mtrchandise prize imcemtiie programt

"Recently, wc ti.ui to deliver prize

material to client sales meetings, scheduled

all over the country for the same


"We were forbidden to ship early—

and we ;/;//.(/ not be late! What would

you have done.'

"We called Air Express.

"Within 24 hours, almost 1 ,000 shipments

were dispatched. All arrived on

schedule. Not a single call or wire inquiring

about a shipment was received I

"We've become accustomed to that

kind of service from Air Express.

What's more— on pr-utically every shipment

we make, the Air Express rate is

louesl in the field. These rate differences

often .save several hundred dollars


one day's shipping!

"Our business has grown from Sl'/>

million yearly sales ^ years ago. to more

than S') million this year. Wc give

credit for an important 'assist' to Air



Division of RjHii jy Expresi Agtncy

19^2 — our 2^lh year of ttrtice


BOXOFFICE December 6, 1952 23

. . Edward







111 I''

I deW


[i 'BOXOFFICE :: December 6. 1952 25



Serious Pictures Needed, '"

Producer Wallis Says

NEW YORK—Does the public want only

escapism in pictures or can serious pictures

become boxoffice succcesses? Has anything

upset the view of many exhibitors that

escapism is greatly preferred because the

industry is dealing with "lO-year-old minds

and films should be kept down to that level?"

Hal Wallis, producer, expressed his views

on arrival here from Hollywood for talks with

Paramount, which releases his pictures, and

with Defense department officials in Washington.

He pointed out that his long production

record included light comedies and

escapist pictures such as "My Friend Irma"

and all but one of the Martin and Lewis

comedies, as well as mature pictures like

"Watch on the Rhine," "Kings Row," "Dark

Victory" and the new "Come Back, Little


"There's nothing wrong with escapism,"

Wallis said, "but there's also nothing wrong

with films that make audiences think a

little while they're being entertained. It isn't

that the general IQ of the public is suddenly

rising. It's simply that film producers have

suddenly become aware of the public's new

and higher entertainment standards in film

fare and are catering to it."

Wallis said there is recognition now that

plays which have been big stage hits in

New York, Boston, Chicago and San Francisco

will do just as well on theatre screens

everywhere. He cited "Come Back, Little

Sheba," co-starring Burt Lancaster and Shirley

Booth, which was a Broadway success.

It will be released in December in time for

possible Academy award recognition. Its director

was Daniel Mann, who directed the

stage play.

"I've been fighting for years," WaUis said.

Clips from "Come Back, Little Sheba"

are studied by (left to right) Burt Lancaster

and Shirley Booth, who co-star in

it, and Hal Wallis, producer. The reaction



Rembusch Formula for Luring Crowds

Reported in

"against the theory that fine, artistic plays

which do good business on Broadway cannot

do just as well elsewhere on film. Just

look at what happened during the past yearor

so with 'A Streetcar Named Desire' and

'Detective Story.' They were tremendous as

Broadway stage plays, just as 'A Place in

the Sun' was tremendous as 'An American

Tragedy' on the stage, and all were outstanding

successes as films. A short time

ago, but not now, those films would have

been taboo with producers, who took their

cue from exhibitors as the best source of

knowledge of public taste. In 'Come Back,

Little Sheba' we feel certain we have a film

that will appeal to all segments of the moviegoing


NEW YORK—Motion picture exhibitors

throughout the nation are going to lure customers

away from television with a batch of

feature films they simply can't resist. What

is happening stems largely from the enterprise

and foresight of Trueman T. Rembusch,

president of the Allied Theatre Owners of Indiana

and operator of a chain of theatres in

Indiana. Martin Bunn reports in the December

issue of the American Magazine.

An intensive survey was undertaken by

Rembusch in 32 states to determine the kind

of motion pictures the public prefers. He

applied what he learned to his own theatres

and the customers poured in to the tune of

$1,000,000 a year. Other exhibitors who were

once skeptical of his formula are rushing to

get on the bandwagon, according to the


His findings are reported in the American

magazine as follows:

"We don't care for present-day Academy

award pictures. The last five Oscar winners

were superb productions, technically, but most

of the folks who saw them found them com-

December American

paratively dull.

"We aren't even slightly impressed any

more by super-productions costing $10,000,000.

"We are losing our appetite for love. At

one time when the word 'love' was in the

title, movie fans stormed the doors. Now

that word is poison.

"We want no messages in our entertainment.

"John Q. Public, in his search for relaxation

and entertainment, is not serious-minded.

Sometimes we pass up first-class entertainment

because we suspect a preachy picture.

"Most of us don't go for 'arty' or 'longhair'

pictures. As a rule, we don't like foreign productions.

"We usually don't give a hoot, either, for

professional critics' opinions of a picture.

"We've had enough run-of-the-mine westerns.

"We are sharply divided on double bills.

"We average people pick our favorite actors

usually because they have warm, lovable personalities.

"Most of us like drive-in theatres.*'

^^^ Newsreeis

Movietone News, No. 97: French battle Red offensive

in Indo-China; Ike names two women to

jobs in government; Assam tribes honor Nehru;

paratroops on alert in Korea; O'Dwyer quits Mexico

post; Marshal Tito is re-elected; Eric Johnston

in Latin America; Florida picks Miss Tangerine.

News of the Day, No. 227: Amazing air drops 1

filmed in Korea; Vishinsky vs. Acheson; Eric Johnston


in Rio; AFL elects president; Bill Stern's stars Qnd\

ploys of 1952.

Paromount News, No. 30: Meony named AFL|

president; UN-Visninsky says no; Eric Johnston

Brazil; Mrs. Eisenhower honored by USO; women I

oppointees in new administration; feature sports [

presentation— 1 952 All-American football team.

Universal News, No. 417: Korea paratroops; motion I

picture pioneers; British jeep; Santa Clous parade p

in Seottle; France—observatory examines cosmic rays.

Worner Pathe News, No. 32: Visitors pour into

Ike's busy hecdquorters; parodrops in Korea; George I

Meony named new AFL chief; Medal of Honor

owarded to Koreo hero; Rio de Janeiro— Eric Johns-


ton calls on President of Brazil; motion picture pioneers

honor Not Blumberg; New York City—new

designs for fashions in resorts; Cleveland— Eagles

beat Browns in pro-football.

Movietone News, No. 98: Mrs. Eisenhower seestw

Mrs. Truman at White House; Seoul awaits Ike's J*

ornval; Koreans activate two new divisons; 36 killed

in crash of C-54 at Tacoma; Chicago is host to'

prize cattle; Notre Dome holts Southern Califormo,

9-0; Navy defeats Army, 7-0. :

News of the Day, No. 228: Koreo prepares big,

welcome for Eisenhower; new tenant visits White

House; U.S. steel; 37 perish as plone crashes in fog;

100,000 see Navy sink Army; Irish beat Trojans.

Paromount News, No. 31: Koreo ready for Ike;

Mrs. Eisenhower visits Mrs. Truman; heavy toll ir

C-54 crash; new envoy to Britain; Christmas toylond,

football — Army-Navy; Southern Canifornio-Notre^

Dame. *

Universal News, No. 418: Korea awaits Ike, plane!

crash; Mamie at White House; BARC vehicle; Wilson.'

and Lovett; Operation RAWIN; football—Army-Navy: y

Middies sink Cadets, 7-0.


Warner Pathe News, No. 33: Koreo awaits Ike;

air crash kills 36; Mrs. Truman and Mrs. Ike meet

at White House; Seattle—army shows giant 60-ton

amphibian; cars and stars at Warner Bros studio;

Homestead, Pa.—pour town's billionth ton of steel;

Army -Navy game; Notre Dame tops USC.

American Newsreel, No. 543: John T. Wright is

first Negro elected councilman in Bergen county,

N. J.; The Rev. Nathan Wright, his wife and chil-J

dren named Pittsburgh Courier's Family of the Week;'

success story—Joseph Christian promoted to o top

post with one of the nation's largest distillery corporations;

Charles Brown holds world's record of 64|

years tor diplomatic service in Woshinglon; Mrs.|

Floy Jones, first woman on Negro police force m\

St. Louis; Duke Ellington's 25 years m show busi-i

ness celebrated in Providence, R. I. [

Telenews Digest, No. 48B: News from the Korean,

front; lost rites paid to William Green; one-man

crusade against Reds; new fiber is flame stopper;

British prepare for coronation; Italian sport—boor

hunting in Tuscany; court tennis—champion retains


Telenews Digest, No. 49A: Mammoth reception*

set—Seoul is ready for Ike's visit; 60-ton duck;

army's new land-sea giant; ordi nonce display—now

stages rocket show; Indo-Chino war—French potrob

hit Red lines; st>/li5h timepieces; football classic-

Navy tops Army, 7-0.

Clubwomen List 3 Films

Out of 11 for Family

NEW YORK—Three pictures are rated for,

family audiences, seven for adults and young'

people and one for adults in the November

15 listing of joint estimates of current motion

pictures prepared by the Film Estimate

Board of National Organizations.

The family films are "It Grows on Trees'

(U-I». "Pony Soldier" t20th-Fox» and

"Prisoner of Zenda" (MGM). The adultyoung

people films are "Because of You'

lU-I). "Bloodhounds of Broadway" (20th-

Pox). "Hangman's Knot" (CoH. "Tlie Lustj

Men" iRKO). "Operation Secret" iWBt. "The

Steel Trap" (20th-Fox) and "Voodoo Tiger'

(Col). The single adult film is "Night With-,

nut Sleep" i20th-Fox)

\'}M SI

D jecrel




BOXOFFICE December (i. 1952



Thii chart recordi the (Mfformanci of currtnl ottraclioni in lk« apfiiiii^ «t«li of >lnn l»«l '»•• >«

the 20 key citict checked Picture* with le»cr than li>e engogementt ore not Inled A* ae* 'MM

ore reported, rolingt ore added ond o>eraqet roiied Compuloli«

Theatre Construction, Openings^ Sales and Leases


Albuquerque, N. M.—A new drive-in is planned

by Tom Griffin for o location at Carlisle and


Antigo, Mich.—The Antigo Outdoor will be built

on Highway 45, south of the city. Construction

has started and the theatre will open next spring.

AppJeton, Wis.—S&M Theatres is to build a new

outdoor theatre near here, to make its tenth outdoor


Broken Bow, Neb.— H. F. Kennedy and son plan

to build a 400-car drive-in about a mile east on

Highway 2, to open next spring.

Carlyle, III.—Dominic Prisma and Charles Benanti

hove begun construction of a drive-in three miles

west of here, which they expect to open next spring.

Camrose, Alto.—Stan Bailey will build a drive-in

here, which is in the oil belt.

Canton, S. D.—Math Wueben is ready to start construction

of a drive-in next spring a mile west

of town.

Chariton, Iowa—Central States Theatre Corp. plans

to build a 400-car dnve-in north on Highway 1

on the C. O. Brown farm.

Cobden, III.—William Waring jr. will build two

200-car drive-ins to open early in 1953. One will

be on Route 51 between here ond Anna; the other

south of Jonesboro on Route J27.

Council Grove, Kas.—Cle Bratton is completing his

300-car drive-in.

Corner Brook, Nfld.—P. T. Coleman and partners

wi!l build 300-car drive-in near here, siarting

about May I

Creston, Iowa—Construction is under way on a

new drive-in for Commonwealth Theatre Corp. to

serve 300 cars.

Gushing, Okla.—Negotiations are under way to

purchase 18 acres two miles north on Highway 18,

for construction of a drive-in.

Detroit, Mich.— Northeastern Theotres Co., operating

the Alpena Theatre at Alpena, will build a

400-car dnve-in.

Devil's Lake, N. D.—Joe Floyd and Eddie Ruben

are building drive-ins at this ploce and Moorhead,


Eureka, Kas.—Homer Strowig is completing his

300-car drive-in.

Green Cove Springs, Flo.—MCM Theatres, with

headquarters in Leesburg, has bought a tract of land

on the Jacksonville highway and plans to erect

a drive-in immediotely.

Grinnell, Iowa—Groding is under way on o new

drive-in north of here at the intersection of Highwoy

1 46 ond the east-west rood.

lowo Falls, lowo—The Falls Drive-ln is under construction

on Highway 65. Manager I. C. Jenson reports

it will open in the spring.

Jacksonville, Flo.— National Theatre Enterprises will

build o 250-car new Negro dnve-in to be named

the Moncnef.

Kaukauna, Wis.—Harry Melcher and Mark Morgan

plan to build an outdoor theatre on Highway

4 , 1

near here, for opening next spring. It will

accommodate 800 cars.

Key West, Flo.—A 500-car drive-in will be constructed

on Stock island by the first of the year.

Lexington, N. C.— H. E. Wessinger is constructing

a dnve-in on the west side of town.

Malvern, Ark.—Work is under way on the ex-

Please accept my APOLOGY!

Illness has delayed our public Sneak Preview planned for this time.

However, we will soon demonstrate

rixL cuMiewuoTL.

We will announce a date for the showing (about Jan. 1)



Third Dimension Pictures You Can Afford

pension for an additional 1 20 cars at the Malvefn|

drive-m. New copocity is to be 500 cars.

Mulberry, Flo.— Bert Wells has storted construction

on a dnve-in to be finished by Christmas time.i

Oskosh, Wis.—Ben Marcus of S&M Theottes has I

started construction on a second dnve-in here I

for spring opening. It will be on Highwoy 45 Qnd|

county road J.

Pensacola, Flo.—T. G. Solomon is building a

drive- in on Novy boulevard and Corry rood.

Plainville, Kos.—Mrs. George Moore is constructing

a 300-car drive-in.

Pittsburgh, Po.—Associated Drive-ln Theatres is

constructing its ninth drive-in on the Comp Horn ]


Spooner, Wis.—Sheldon Grengs will construct

drive- in here and one at Decoroh, lowo.

Stuort, Flo.—Veebee Theatres has purchased land I

r\Qor the city limits for construction of o 350-cor |


Tomah, Wis.—Groding hos been started on o 432-


cor drive- in here, on Highways 12 and 21

Topeka, Kos.—Claude Porrish is completing his '

750-car dnve-in here.


^Glenwood, Ark.—Mr

and Mrs. Jim Eggerman have 1

opened their new Glenwood iwood Drive-ln, o miie north j I

on Highway C.

Horrisburg, III.—Turner and Forrer Theatres here

opened its new 500-cor cfrive-tn, the Starlite, between

Eldorado and here.

Hazelhurst, Go.—The Stem Theatre chain opened

the new 200-car Troil Drive-In a mile and a half

south of town recently.

Kermit, Tex.—The new 466-car Lariat Drive-ln

was opened recently by Kermit Theatres, owned by

Video Theatres, Inc.

Lakeland, Flo.—Joe Florita and William Klem

planned to open their Filmlond Drive-ln Thanksgiving


Lynn Valley, B. C.—Sam Chizen's 350-seQt Quonset

Theatre is to be opened by January 1.

Monticello, Flo.—The Pugs Drive-ln has been

opened on Highway 149 by Mr. and Mrs. George

W Reed. It is owned by A. J. Blounstorm and G. W.


Nouvoo, III.—The 400-seat Nauvoo Theotre, operating

since February, had its formal opening recently.

New Smyrna, Flo.—The new Tower Dnve-ln was

opened recently.

Tampa, Flo.— J. B. Shipley and B. N. Pooly planned

a December 1 opening for their Sundown Dnve-ln.

Valpariso, Fla.^—^The 400-seat Jet Theatre with a

balcony for Negroes has opened here.

Winona, Miss.—The 400-car Winona Drive-ln was

opened here by Exhibitors Services. C. O. Bishop

IS owner.



Arcada, Flo.— Bernie Thompson and George West

of this city have bought the DeSoto Theotre from

B Swmey.

Burnsville, Miss.— Hal Barnes has bought the Victory

Theatre from Lester Ligion.

DeFuniok Springs, Flo.—Martin Theatres has purchased

the Trail and the Highway 90 drive-ins.

Dierks, Ark.—C. O. Taylor has purchosed the

Pines Theatre from K. D. Williams.

Consider these special advantages:

• Show the same as 35mm

• Nothing added to projector

• No varicolored glasses

• No polaroid lenses needed

• No special screen


Owner and Producer



Three Types — Three Sizes — Three Cones



Available with Koiled Kords or Straight Cords












Associate Editor



Starlet In

Santo Claus Parade

Ballyhoos Lusty Men in Frisco

Eleanor Todd, one of the featured players

In "The Lusty Men," was tied in on a Joint

promotion with the Grand National horse

show and rodeo in San Francisco, to sell the

picture at the Golden Gg.te Theatre. The

tlcup was arranged by Manager Mark AllinR

and publicist Bill Blake.

Upon her arrival in San Francisco. Miss

Todd was met by a delegation of cowboys from

the rodeo and escorted uptown where she appeared

in the Santa Claus parade sponsored

by the Emporium, department store. She

donned a colorful costume from the picture

and rode a horse.

For four days, the starlet made personal appearances

with the rodeo queens at the big

show in the Cow Palace, wearing the same

outfit. Posters announcing her appearance

and the Golden Gate attraction were spotted

around the Cow Palace, and periodic announcements

were made to each audience

over the public address system.

On the first four days of the showing.

Todd appeared on 16 top radio programs over

station KFRC. KGO. KYA. KCBS and

KROW. and on television programs over

KPIX-TV. KRON-TV KGO-TV. In each instance,

her personal appearances at the theatre

and "The Lusty Men" playdates were




A«Ak 'Ji

Blake tied up with the distributor of Blue

Bell Rangler's Jeans whereby all theatre employes

were outfitted in cowboy costumes a

week in advance and during the run. The

distributor, in addition, placed window cards

in all dealer stores in the San FrancLsco area.

Rodeo atmosphere was achieved outside the

theatre by a manufacturer of novelties sold at

rodeo shows. He set up a booth and provided

a salesman barker.

Diiring the .session of livestock Judging at

the Cow Palace. Miss Todd posed with the

winning steer, photos of which were landed

in every daily paper in the city.

Treasure Hunt Spots

Xaribbean' Publicity

Before Auction

A born at which auctloiu are held twice

each week became the .tcenc of an uniuual

tteup which helped "Caribbean" (or Mort

Bcrmnn. manager of the Orpheum Theatre.

Springfield. III.

Herman tied In with the people who operate

the auction (or a "Caribbean" treasure hunt

on the Saturday night coincident with the

opening o( the picture. The "trea.nure" wa.'*

a number of theatre pa.s«es hidden In articles

put up by the auctioneer (or .Mile. Some 700

people showed up to bid on the hidden treasure,

having been enticed by large newspaper

ads announcing the hunt.

At the barn. Berman posted a 20-foot banner

directly over the auctioneer's head, with

the key line. "Speaking of trea.

Animated Circus Gets

Attention in Lobby

For 'Greatest Show'


A Cincinnati jeweler cooperated with Ed

McGlone. manager of the Palace, in arranging

a shooting match between two rival police

fraternities in behalf of "Springfield Rifle."

The winning team received a trophy.

Special Exploitation

In Cumberland Area

Gets Good Results

Lewis Thompson, manager of the Holland

in Bellsfontaine. Ohio, set the stage for future

tieups with a newly located jeweler who

moved to town by promoting a window display

on "Just for You." He expects to line up

a series of holiday tieups as a result of the


Jack Ward, manager of the Seneca in Niagara

Falls, Ont.. placed a one-sheet card on

"Ivanhoe" in a showcase outside the public

library. The library officials readily accepted

Ward's proposal because of the classical significance

of the Sir Walter Scott novel.

The animated circus, illustrated herewith,

convinced Bill Fanning, manager of the Owen

Theatre, Branson, Mo., that exploitation pays

off for the small theatre at no increase in his

advertising budget. The motorized circus was

built by Fanning and a friend.

The carousel was mounted on a 78 rpm

turntable. Tlie motor and pulleys for the

ferris wheel were concealed in the tiny ticket

booth. The framework for most of the display

was made from old hat boxes.

During the playdates, the exhibit was moved

to a local department store window.

On one side of the lobby. Fanning built

an attractive display of animal cages surrounded

by bales of hay and backed up with

tarpaulins. Each cage bore a label such as

lion, tiger, leopard, etc. Since no animals

were in the cages. Fanning lettered a sign

across the display reading: "Who's kidding

who? Don't miss 'The Greatest Show on


Periscope Peek Shows

Poster on 'Submarine'

An effective lobby stunt for "Submarine

Command" used by Fred Godwin, manager of

the Wellston, Warner Robins, Ga., involved

the use of a large periscope.

The gadget was


built from old materials in the theatre.

was placed upside down on the wall, and people

who peeked into the periscope were able

to read the plug for "Submarine Command."

To ballyhoo "When Worlds Collide," Godwin

obtained three army surplus target balloons

which were inflated with helium and

flown over the theatre with a sales message

painted on the surface.

'Memory' Contest Is Put

Over by Throwaways

Two thousand throwaways announcing a

contest on "Here's to the Memory" were distributed

by H. Kean, manager of the Savoy

Cinema, Exeter, England. Copy invited patrons

to write a letter, after seeing the film,

listing the five events which in their opinion

have most affected the course of history in

the last 50 years. Prizes of a guinea and a

months' supply of passes for two were

awarded for the most interesting entries received.

Cowboys and Cowgirls

Get Photos on Pony

Dave Weinstein, manager of the Atlantic

Drive-In Theatre. Pleasantville, N. J., promoted

a cowboy and cowgirl popularity contest

as a six-week business stimulant, to run

through Thanksgiving.

Through an arrangement with the Pleasantville

photographer, youngsters who attend

the theatre dressed in western costumes are

invited to be photographed riding Teddy, the

theatre pony, and their pictures are posted on

a display at the concession booth. Parents

and friends are then invited to vote for their

favorites. Ballots are distributed with every

purchase of an admission ticket.

The photographer, in addition to lending

his services at no charge, has provided a

quantity of toys, games and gun sets for

distribution to the contest winners.

According to Weinstein, several hundred

parents took advantage of the free theatre

offer, and the contest was instrumental in

advertising the fact that the drive-in,

equipped with in-car heaters, will remain open

through the winter months.

Stickers on 'Charley?'

Five thousand stickers advertising "Where's

Charley?" were put out by George Robinson,

manager of the Odeon Theatre, St. Thomas,

On_. Playdates were added to a lively cut of

the dancing star and the catchline, "Ray

Bolger bowls 'em over in, etc." The stickers

were left on the windows of parked cars and

shops. Robinson distributed lucky-number

heralds, folded so as to reveal only the words,

"The: e people are looking for Charley." Two

merchant ads defrayed the cost of printing

and distributing.

Saddle Club on Parade

For Onargo, 111., 'Bronco'

Donald Walraven, manager of the Mode

Theatre, Onarga, 111., persuaded the local

Boots and Saddle club to stage a parade to

exploit "Bronco Buster." A dozen club members,

astride horses and wearing western

togs, carried large banners announcing the

film, stars, and theatre dates.

As an inexpensive means of advertising "Has

Anybody Seen My Gal." Jack Pardes, manager

of the Libferty Theatre. Cumberland,

Md., imprinted several thousand grocery bags

with picture and theatre copy and had them

distributed at foiu- important stores. Numbers

appeared on each bag, and recipients who

found numbers corresponding with a list

posted in the theatre lobby received free


For "Horizons West," Pardes distributed

2,000 heralds, posted three-sheets in empty

store windows, and posted two six-sheets on

the sidewalk in front of the theatre.

On "The Jungle," miniature drums were

strung across the lobby and a miniature

jungle display was constructed in the lobby

with cutouts of animals peering from behind

foliage. The display also featured a miniature

animal trap and natural stones,

A screening aroused wide local interest in

"The Miracle of Fatima." Pardes invited

cleraymen, the mayor, officers of the Knights

of Columbus, the local newspaper editor and

cab drivers. Principals of parochial schools

were contacted personally regarding student

di count tickets, and as a result, the student

body at two of the schools attended a matinee

accompanied by their teachers. Priests

and ministers mentioned the theatre attraction

at Sunday services.

Pardes used a flash front, distributed heralds

at local schools, and posted three-sheets

on billboards. Radio spot annoimcements

further advertised the show.

Pitcher's Wife Throws

Strike on Fall Hits

Appropriately named, the Ball Theatre at

Pageland, S. C, is operated by former bigleague

pitcher Van Mongo and his wife. Mrs

Lingle Van Mongo.

Mrs. Van Mongo recently entered a float

in a local parade to highlight some of the

coming fall attractions. Along the sides of

the truck were large cutouts in the shape

of ba.seballs with titles of coming films lettered

on the sphere.

On top of the float sat theatre employes

dressed in costumes symbolizing the various

pictures. Three girls in bathing suits plugged

"Skirts Ahoy!" attractively gowned girls portrayed

"Lovely to Look At," and a fencer in

masked garb dramatically emphasized



; boar

^ Mjps am





a sliocl (

jiSCD from





: . v.- lobt






"s Ike enn


~-»i stteet

M'i leri

^e. aid a,




I'!: 'Was!



m V

30 — 276 — BOXOFFICE ShowmandJsot :

: Dec. 6, 1952 Mt.f^

'iUCE '



tie site ,


, -'l

School Co-Op Gained

Via Student Groups

Making House Tour

Exhibitors 111 Milwaukee have tried iiiisuccossfully

for many years to lie up with

the local school system. Built on a conservation

foundation, no one has ever succeeded

In cracklnK this policy with a commercial


But Tony Uble. assistant to Harry MacDon-

•Id, manager of the Warner Theatre, recently

broke the many-ycar-old precedent after he

learned that the North Division high school

screens 200 films for Its students every week.

Subjects range from agriculture to science

and Industry, with youthful projectionists

operating the machines. Students selected for

this Job have indicated an interest In making

careers as projectionists.

Uble contacted William Hall, director of

the audio-visual training program at the

school, and offered to give this class of projectionists

a tour of the Warner Theatre. A

group of 39 responsed to bulletins posted on

the .school board. They were divided into

small groups and given a first-hand tour of

the entire theatre. The projection booth received

the major attention of the students.

of course, with the operator on duty answering

all questions. The boys were invited to be

guests of the management following the tour.

High school officials have approved the

suggestion from Uble that the tour be made

an annual event as an incentive for the


Walking Book Ballyhoo

Promotes 'Ivanhoe'

Attractive lobby setpieces for the Lucas

Theatre, Savannah. Ga.. were made by Manager

Robert Dyches, who later planted them

In downtown store windows during the run of

"Ivanhoe." Dyches built a flash front and

covered the entire boxoffice with a beaverboard

masking, depicting a medieval castle.

A walking book ballyhoo appeared on the

downtown streets four days before opening.

One-sheets were displayed in four public

libraries, and all schools in the city were

dismissed early on a stagger schedule so that

students could see the picture.

Bookmarks imprinted locally were diitributed

by book shops, which also displayed theatre


Street Stunt Campaigns

For 'Washington Story'

Herb Chappel. manager of the Palace in

Guelph. Ont.. tied in a novel street stunt for

"The Washington Story" with the recent presidential

elections. Three boys carried placards

through the business area. The first sign

read. "I Like Adlai." The second read. "I

Like Ike." and the third read. "I Like Van

Johnson in "The Washington Story,' etc, etc."

Flash Front in Tulsa

Gene Welch, manager of the Delman Theatre,

Tulsa. Okla., built a flash front for "The

Snows of Kilimanjaro." Door panels were

used on the eight entrance doors, and special

art pieces and still boards were placed adjacent

to the boxoffice.

BOXOFTICE Showmandiser


: Dec.

6, 1952

Sidewalk Art Pleases

Patrons and Public

Mrs. Robert Leventhal. manaKrr of the

San .Marco Tlieatre. Jark.sonville. Fla.. promoted

a sidewalk art show to draw attention

to the arty type of films featured

as the theatre's reeular policy. The stunt

was tied in directly with the exhibition of

"Rembrandt" and the short .subjert.

"School of French Painting."

The Jacksonville .Xrts club cooperated by

having its members use the entire sidewalk

in front of the theatre display their

Lasso Artists Awarded

Passes to 'Will Rogers'

Bill Burke, manager of the Capitol in

Brantford. Ont., developed a slick lobby stunt

for "The Story of Will Rogers." He had his

staff make a ten-foot cutout of the stars of

the picture. This was displayed in the theatre

lobby and patrons were invited to try to

lasso the figures. An attractive usherette

garbed in western attire stood by with a

rope and awarded pa.sses to those who were


For Halloween, Burke advertised a costume

party at the Saturday matinee. He

promoted 25 prizes from a local merchant.

Of 1.000 youngsters who showed up at the

matinee, more than half were in costume.

Ideas Rate News Stories

For 'Springfield Rifle'

Sol Sorkin. manager of the RKO Keith's

Theatre. Syracuse, N. Y.. found a local collector

who owns a Springfield rifle manufactured

in 1873. The discovery led to a news

story and photograph in the Past-Standard,

with a nice plug for "Springfield Rifle."

In cooperation with the Syracuse pwlice department

which conducts a f>erpetual drive

to collect war souvenirs. Sorkin offered a jjair

of tickets for "Springfield Rine" to any

person who turned in battle souvenirs such as

pistols, knives, grenades, etc. This, too was

the subject of a prominent news story.

— 277 —

handiwork in typical >Va-«hlnrtnn .s

. . Now




C0inil6 AGAIN

Manager Don Walraven of the Mode Theatre.

Onarga, 111., goes in for humorous art

signs to sell "The Greatest Show on Earth."

He did art work himself.

Page Co-Op Proclaims

Tor You' at Chatham

Harry Wilson, manager of the Capitol Theatre,

Chatham, Ont., promoted a newspaper

co-op ad on "Just for You" which gave the

picture a cost-free three-column display ad

centered in the page and a five-inch streamer

across the top. Each merchant offered "Bargain

Values 'Just for You."

For "Dreamboat," merchants responded

with a half-page new.spaper co-op ad under

the heading, "Dearie, Do You Remember?"

Advertising copy was tied in to suggest that

the sale values offered date back to the era

depicted in the film.

. . .

Wilson hit in the Chatham Daily News with

a three-column, eight-inch photo showing

three girls wearing skirts lettered with copy,

"'Skirts Ahoy!' . at the Capitol

with Esther Williams." The stunt attracted so

much attention on the streets, the paper dispatched

a photographer to take a picture

of the three girls, which it published with a

story giving full credit to "Skirts Ahoy!"

Ushers and Students Aid

In Theatre Promotions

Helen Johnson, manager of the State Theatre,

Statesville, N. C, had all theatre employes

wear badges two weeks in advance of

"Everything I Have Is Yours," lettered with

picture copy, star names, etc.

"Smarty Pants" badges with a cut

of the title were distributed to high school

students. The title .song was played over the

public address system with announcements a

week before opening, and plugged on the local

rad^o .'Station. One hundred window cards

were distributed.

For "Les Miserables," Miss Johnson circularized

teachers of English, French and

history at the high .school and urged their

cooperation in interesting the children in the

Victor Hugo classic.

Saturation radio announcements on station

WSIC were used in advance and currently.

One- heets were posted in school libraries

and the public library in State.sville and

nearby communities, and special heralds were

distributed four days prior to opening.

Contests Add Support

To 'Miracle' Showing

At Syracuse Keith

Sol Sorkin, manager of Keith's Theatre in

Syracuse, N. Y.. sponsored a contest in all

parochial schools to interest students in "The

Miracle of Fatima." Students were invited to

submit a 50-word essay on "Why I would like

to visit the shrine at Fatima." Prizes were a

raving.i bonds and copies of the book. "The

Shepherds of Fatima."

Station WSYR-TV sponsored a similar contest

open to the general public.

Records obtained from the Columbia distributor

were supplied to disk jockeys who

gave the theatre and playdates credits whenever

the records were played.

A ten-foot poster framed in the lobby attracted

attention to the booking, and the

Catholic Sun gave the picture front-page publicity

and news stories for two weeks prior to


Two Catholic bishops, the superintendent of

parochial schools and representatives of radio

and television stations and the press attended

a screening of the picture ten days in advance

of opening.

Parochial schools distributed student tickets

in classrooms, and window cards were posted

in every school in Syracuse.

Eggs Offered for Sale

On 'Cheaper by Dozen'

Since "Cheaper by the Dozen" had already

played the downtown theatre in Spearman,

Tex., when it was booked for the Wagonwheel

Drive-In Fly-In, Manager J. D. Wilbanks

decided to use a humorous stunt before

the picture opened to induce word-of-mouth


Several dozen eggs were sacked and displayed

in the boxoffice with a sign. "Buy your

fresh country eggs here . . . they're 'Cheaper

by the Dozen.' " Even at prices lower than

the food stores were charging, Wilbanks reports

he was eating egg.s—scrambled, boiled,

shirred, scuffled, and even mashed—for several

weeks, due to the lack of interest shown

by his patrons.

The stunt did, however, create considerable

comment and Wilbanks believes the resulting

publicity showed up at the drive-in boxoffice.

Sign Across Underpass

Announces 'Ivanhoe'

Ted Doney, manager of the Royal Theatre,

Guelph, Ont., located a large banner over the

main street underpass advertising "Ivanhoe"

a week prior to opening. Three days in advance,

Doney dispatched a walking book street

ballyhoo to the downtown area, with a threecolumn

picture making the Daily Mercury.

The local library cooperated by distributing

imprinted bookmarks, and a front was built

from three-sheets and exchange accessories.

Leopard Girls on Street

To exploit "Untamed Women" at the RKO

Boston I I Pviblicist Red King

had two models dressed in leopard skin costumes

in the downtown .section distributing

heralds. On the back of each girl was a sign

lettered with picture and theatre information.

A new Mercury was promoted as street


for "The Turning Point" at the Stillman

in Cleveland. Manager Arnold Gates had

the car and the sign on the streets two days

before opening and through the run.

Birmingham Dispatch

Gives 'World' Break

E. D. Hainge. manager of the Odeon Cinema

in Birmingham, England, turned in a

brilliant campaign for "The World in His

Arms." He planted a 7,500-word story and

several scene stills from the picture which

appeared in the Birmingham Evening Dispatch

in three daily installments prior to ;

opening. The newspaper, in addition, placed

pictorial posters on both sides of its fleet

of 50 trucks.

A screening was held for local film critics

resulting in good advance notices and an jJ

additional 247 inches of free space for the '


The Ship Model Society loaned the theatre

a variety of model sailing ships for display

purposes. A 16mm trailer operating with an

ampro repeated was set up in a prominent

store window and proved to be an excellent


Bookstore tieups. the distribution of bookmarks

and displays in travel agencies further

helped to promote the playdates.

Free Radio Time Sells

'Something for Birds'

George Snyder, manager of the Paramount

in Syracuse, N. Y.. promoted gratis radio

plugs over station WSYR, WNDR and WFBL

to exploit "Something for the Birds" and the

co-feature, "Steel Trap."

Station WHEN-TV showed its audience

scene stills from the film and awarded theatre

pa.sses to who correctly identified

the stars and answered questions pertaining

to the picture.

A pet shop used a full window display tied I

in with "Something for the Birds," and

Western Union displayed a blowup of a still

showing the stars of the picture sending a

telegram. Six-sheets were posted on special

billing locations.

The Hillsberg Safe Co. provided a large safe

for display on the sidewalk in front of the

theatre. The public was invited to try and

crack the combination to win free passes for

"Steel Ti'ap."



32 — 278 BOXOFFICE Showmandiser



Dec. 6, 1952 Mlila^^^






School Aid Promineni Orlando, Fla., Manager Capitalizes

In Local Promolion

On Stage Wedding and Kid Shows

Of 'Adventure'

jD.sepli U(j.vU'. inuiKiKt'r of tlU' Poll TJu-ulrt'.

Norwich. Conn., u.sed lobby dl.splny.'., ica.ser

trailers and .special heralds to exploit •'Plymouth

Adventure." Teaser trailers were spliced

Into the new.sreel three weeks ahead of playdates.

Ship displays and an oversize setplece

bordered with heavy marine rope helped create


Boyle obtained publicity In the .schools by

contacting the superintendent. A cla.ssl(led

ad contest was arranged with the Norwich

Bulletin, and Ihrowawnys were used to promote

a coloring contest and a Jigsaw puzzle.

Place mat.s Imprinted with picture copy were

distributed to local restaurants.

The Kaufman news agency distributed window

cards and heralds, and displayed truck

signs tying in the Cosmopolitan pictorial review

of the film.

In Rochester. N. Y.. Manager Lester Pollock

fed the local new.spapers stories and art beginning

five weeks In advance. The Rochester

mu.seum supplied models of schooners similar

to the Mayflower for exhibition In the theatre

lobby. Also on view in the lobby was a wedding

gown, akin to one .seen in the picture,

supplied by the Rochester Bridal Shoppe. The

store supported this deal with a newspaper

co-op ad.

Souvenir photos of the four stars in color

were imprinted inexpensively and distributed

through beauty parlors and professional offices.

Radio station WVET sponsored an

essay contest on "Why did the pilgrims make

this adventure?" Pollock promoted a turkey

and five baskets of fruit as winning prizes.

Two men and two w'onien dressed in Pilgrim

costumes carried signs advertising the picture

through the streets. The quartet visited

newspaper editors and radio personalities,

presenting each with a basket of fruit, nuts

and candy.

The local news agency cooperated with truck

signs and gave Pollock "Plymouth Adventure"

pocketbooks for presentation to the first 100

patrons attending the opening day matinee.

TV Contest Exploits

'Married' in Miami

Adapted from the title of "We're Not, Married,"

a television contest publicized the pic-


. .

ture continuously through the exhibition

playdates of all Wometco suburban theatres

In Miami.

The idea is credited to Paul Baron, manager

of the Strand, and wa.s executed by

Wometco publicists Harry Kronewitz and

Sam. Carver.

The contest was announced daily over a

four-week period by the co-sponsor, tlie Al< t

Gobson show, over WTVJ-TV. Merchantv

kicked in with gifts totaling SI.200 for the

couple submitting the best letter on the

subject, "We're Not Married Yet. But

Couples contemplating marriage were invited

to participate and the winners were

wed before the TV camera in promoted

bridal clothes before departing on a honeymoon

which was also promoted.

The TV program named theatres cunently

exhibiting the picture throughout the four

weeks of the contest promotion.

BOXOFFICE Showmandiser




6, 1952

A stuRe wedding, u prrtentloiu affair with

li beautiful ,HettlnR, complete wlUi vocalbt

and organ mu.ilc, proved to be a «ucc«Mful

one-night fitlmulunt for Herman

Addl.son. miituiKcr of the RIalto In Orlando.


A serviceman from the PlnecaitUe air force and a local girl were married bi-forc a

capacity audience The chaplain at the IWM

performed the ceremony and arranged

transportation for a guard of honor and choir

from Plneca.stle. He further arranged 'o have

announcements posted at three army posts

In the area.

Ten merchants gave the bridal couple glfti,

a wedding dinner and a honeymoon Additional

advertising on the stage attraction Included

announcements In the theatre program,

a ,scrcen trailer, special dlaplay.s in the

lobby and out front, radio spot antiouncement-s

and newspaper display ads.

To atir.ict small fry patronage at a recent

Saturday morning show, Addison promoted

two puppies which he awarded a-s door prizes.

The giveaway was well advertised In advance.

At another recent morning show, Addison

distributed 1,200 comic books promoted from

a local dealer. To exploit the kiddy matinees

and other special attractions at the

Accordion Band on Stage

(heaire Addl on obuiiwd IJOO Minpl*

^tlck« of n' -' • - for distribution

ii itin ID advrrtlslnic com-

Ing aiid curii-i.i iiow» p. ' . .

pluvs u sign near the :

•A ky? Compare tnr I. iimwT oi. jour

li,. with a iLtt posted at the theatre

III t tickets. If the numbers





Literature Giveaway

Improves Goodwill,

Builds Patronage

Ever on the alert for ;ome gimmick that whl

perform a service for his theatre patrons and

the public, Hugh Borland, manager of the

Louis Theatre, Chicago,

reports three recent

promotions that

paid off in goodwill

and community relations.

Voting machine instruction

folders, supplied

by the election

board, were distributed

to patrons. A large

display sign urging

people to vote in the

recent elections was

Hugh Borland

obtained from a political

organization and placed on the sidewalk

in front of the theatre.

At home. Borland noticed a pamphlet from

the telephone company offering a free Household

How-to-Do-It booklet on request of

subscribers. He contacted the phone company

and obtained several thousand of the handy

guide books for distribution to Louis Theatre

patrons, in exchange for a credit card.

The Poultry and Egg National Board supplied

Borland with 2,000 full-color booklets

containing instructions on how to prepare the

Thanksgiving turkey. These were also given

to grateful patrons in exchange for a credit

card which the donor supplied at no cost.

Borland is now completing arrangements

to give away folders on eggs. His plan of

promoting literature that has special interest

for housewives and patrons is paying dividends.

Women now ask if any circulars are

available before leaving the theatre.

12 Rentals in a Year

Is Geary's Record

Ben Geary, manager of the Athena

Theatre, Athens, Ohio, has establislied a

record of kiddy rental shows during the

year 1952. These are merchant sponsored

programs whereby business firms

rent the theatre and distribute tickets

to store customers. During June, July

and August, Geary consummated ten of

these deals which brought the theatre

Sl.OOO in extra revenue for morning midweek

matinees. For December, Geary has

set two Christmas rentals which will

increase revenue $250. He reports that

merchants are especially pleased with

this type of promotion since it creates

goodwill for them. Since last summer,

adds Geary, there has been a general

increase in kiddy attendance all along

the line which he believes is the result

of the interest the kids take since the

merchant shows were started.

Contest in Newspaper

For 'A Woman's Life'

The Chatham (Kent) Observer in England

sponsored a newspaper contest for "24 Hours

of a Woman's Life" at the Regent Cinema.

Cash prizes and theatre passes were offered

to women submitting the best letters on

"what I would do if I had unlimited money

and 24 hours in which to spend it." Daily

stories appeared in the Observer over a period

of three weeks with accompanying plugs for

the picture.

Greenline taxi drivers who distribute business

cards to their "fares" permitted Manager

G. Williams to imprint the back of the

card with copy advertising the picture. Notices

were also posted inside the cabs.

Small Town Responds

To Sales Promotion

For 'Victory'

There is a premium on showmanship—regardless

of the size or location of a community.

Usually the premium pays off in terms

of ingenuity exercised

by the local theatre


Take the town of

L a d y s m i t.h, B. C

where the main industry

is logging and the

total population is

3.000; Ralph Conner,

manager of the Odeon

Theatre, and his staff





of seven employes put

on a full-scale campaign

that packed the

449 seats; total cost. $2.80.

Conner noted significantly that his engagement

of "Bright Victory" was scheduled

to coincide with a drive for funds by the

Ladysmith Hospital Foundation committee.

The theatreman gave the committee the

benefit of his experience and extended them

the cooperation of the theatre. In return, two

merchants gave display space across their

building fronts signs on the film and the to

fund drive together with copy; "Ours will be ,

a 'Bright Victory' and Yours will be a 'Bright


Victory.' etc."

Another merchant displayed copies of the ;

Pocketbook "Bright Victory" in a window


display with the public invited to guess the

number for free theatre tickets. This was i

backed with a large poster advertising the


theatre dates and tied in with the fund drive. !

A cabinet maker donated a wishing well


which was placed on the sidewalk in front of


the theatre. The public contributed coins

which went to the fund. If the coin dropped

on a silver dollar in the center of the water-






jialitil at I

[. rBident

7,1 pre:


• t>'*!,

;:.;,;, pull


filled well, the tosser received a "Bright Vici






'' « Mm.





ton i'

liti, B ;,

main mi;.

Sing anil






ai his ji


llial his t-

iiiiiiis by 3|




itenW Ik




lilB aui 'jt


1 be ate)

. Tliis!.


wisliinj f.

it in from

rtuttd (c

coin top!'

ol tlie UK


Dis m ^-


g Coiuei':





iisei in





iree .*'









jD radios










Paramount Holding



Nt;W YOltK Paruinoiinl Is lu liuld ii mih


of ri'Kional .sales and promotional mretlnK

In the headquarters city of each dlvl.slon for

the purpose of discussing releases during the

Orst half of 1953.

Strong emphasis will be put on promotional

work aimed at raising gro.sses. A. W. Schwalberg,

president of Paramount Dlstrlbutliu;

Corp.. will preside, and each meeting will

also be attended by E. K. "Ted" O'Shca and

Jerry Plckman. vice-president In charge o(

advertising, publicity and exploitation, a.v well

as the division manager and key division


The first gathering wa.s held Wedr.esday

(3) In Philadelphia, with Howard G. Mlnsky.

mid-eastern division manager, and his chief

aides present. The home office group returned

to New York Friday and flew to

Dallas Saturday for similar meetings Sunday

and Monday with A. W. Kane, southcentral

division manager, and territorial personnel.

The next stop will be Los Angeles

for a two-day session December 9. 10 with

George A. Smith, western division manager,

and coast sales forces.

Chicago meetings with J. J. Donohue, central

division manager, are scheduled for December

12. 13. The final sessions will be in

New York December 15. 16. Hugh Owen is

eastern and southern division manager.

Another meeting will be held in Toronto,

but the date has not been set.

The product schedule to be discussed includes:

January — "Road to Bali." "Thunder

In the East" and "Ti-opic Zone"; February

"The Stooge" and "Come Back, Little Sheba":

March — "The Stare Are Singing" and "Pleasure

Island"; April — "Off Limits" and "Pony

Express": May—George Pal's "War of the

Worlds" and "Jamaica"; June — "Alaska Seas"

and "Rock Grayson's Women": and William

Wyler's "Roman Holiday." George

Stevens' "Shane." "Scared Stiff" and "Stalag


60-Cent Dividend Raises

James Lees Total to $2

BRIDGEPORT. PA.—Directors of James

Lees & Sons Co. have voted a year-end

dividend of 60 cents a share on 817,500 shares

of common, payable December 26 to stockholders

of record on December 15. This brings

the total payments for the year to $2 per

share. A quarterly dividend of 96 'i cents per

share was voted at the same time. This is

payable February 2 to holders of record

on January 15.

The board of directors of RKO Theatres

Corp. will pay a dividend of 15 cents per share

on the outstanding capital stock January 2

to stockholders of record December 15.

Leo Mishkin New Chairman

Of the N.Y. Film Critics

NEW YORK—Leo Miskin of the Morning

Telegraph will be the 1952-53 chairman of

the New York Film Critics. He was vicechairman.

Kate Cameron of the News succeeded

him as vice-chairman. Prank Quinn

of the Mirror was elected to member.ship.

December 29 has been chosen as the date

for the selection of the year's best in film,

performances and direction.

;D«t. i'm la BOXOmCE

December 6, 1952

I'l.\(Jl I Id rUtUV— rrrr> ( i.m.i. llir

Variety C'luli of \Vashlni;lnn'> rrrv>n;illty

of lO.W. recfivp^ a pLiqur from I. Joi Dudget for

•-«t in hUtorjr, and in-

:n the amu«*tncnl tax

for 19U total HO.IOO.-

This mnuM that

operaton and

Cily ixhibltor\ told the !

that the nm-iwrnent 'ixx »•

the gr'

that a

wlh thcutm 111 coiiiuiuiiili'

,r. aa it has each





.Ii Peiuj-

.sylvanla. where there L' i.

>wii that

the fall-off in attendance Li 10 to 20 per cent

greater In Pittsburgh The city tax for 1K3

will produce little over $400,000. compared

with S894.000 In 1948 Exhibitors said that

this trend Is continuing and the tMttom la not

In .light. Sixteen theatre-i in the city have

closed, with the city amtuement tax being

an important factor, it was stated.

A spokesman told the council that Pittsburgh

Is the only city In the na'lon that imposes

a tax as high as 10 per cent, and that at

present. Chicago Is coaslderlng repeal of a

3 per cent tax. Elimination of PltUiburgh'-i

10 per cent amusement tax "may contribute

to saving an Industry; If you continue this

tax. you may find that you have no tax revenue

Ixjcause the industry ha* become extinct."

City council took no action on the plea for

a tax ban and the same day heard the budget

message of the mayor which continued the

amusement tax. Prior to the amusement tax

hearing, city council had held meetings for

protesting merchants on the mercantile tax.

Theatre owners are taking their amusement

tax problem to the Pennsylvania general assembly,

which convenes early In January.

They will seek lepuslation to eliminate the

enabling act which permits cities, boroughs

and townships of the first and second class to

tax anything not already taxed by the sute.

Charles R. Blatt. Independent circuit exhibitor,

is coordinator of this campaign.

Boothmen's Local Runs Ad

Opposing Ticket Taxes

SHARON. PA —Opposition to Uie proposed

10 per cent amusement lax for Hickory township

got rolling a week in advance of the

scheduled meeting of the township supervisors.

lATSE Local 101 purchased a quarterpage

advertisement In the Sharon Herald to

publish "an open letter" which Informed of

the intentions of the township supervisors,

who were named with their address and telephone


"Because the township ha-s made a claim

that It needs more money does not justify

this excessive and discriminatory tax." said

the ad. A coupon was printed for those who

oppase the amusement tax to sign and send

to Hickory township supervisors. They were

urged to attend the supervLsors meeting December

5 at the Hickory fire sutlon





'Andersen Is Smash at Two Theatres;

Holdovers Good in Holiday Week

NEW YORK—"Hans Christian Andersen" Beekman— Under the Red Sea (RKO), 2nd wk...l20

, , ,. , - , ^ i ii Broadway—This Is Cinerama (Cinerama), reserved

opened to sensational business at two tnea- sects, 9th wk 1 50

tres, the Criterion, where part of the huge 105

Copitoi—The Prisoner of Zendo (mgm), 4th wk..


,. ^ , ^ ii_ 1. r-i- ^ Criterion Hans Christian Andersen (RKO) 175

first week gross came from the benefit open- f,^^ Arts—The Promoter (U-i), 5th wk 135

ing, which was donated to the Will Rogers 55th street— Life Begins Tomorrow (M-K), 2nd

Memorial hospital, and the Paris, where the



Gio*b''e— Kansas City' Confidential (UA).'

::.: .MO

first week was the highest in the history Guild— Leonardo do Vinci (Picture), 2nd wk 120

, ., ,. „ „ ,j , „^„ Little Carnegie The Hour of 13 (MGM), 5th wk. . 90

of the five-year-old house. Loew's Stot^Outpost in Malaya (UA) 105

Except for "Kansas City Confidential," Mayfair—The Thief of Venice (20th-Fox) no

„,ui«u u^^ *-u« Urtr.*. ^*^««;«^ TTTQQb- t.i»^/>« Tiiltf Normandie—The Mudlark (20th-Fox), reissue. ... 1 00

Which had the best opening week since July

palace— it Grows on Trees (U- 1), plus

at the Globe, the other new pictures for Paramount—The iron Mistress (WB), plus stage

Thanksgiving week were little better than

p,',l;!!l'„a':,' c^hHstian Andersen' Irko): y. i'.: i i. '.mS

average, including "The Thief of Venice" Radio City Music Hail—Plymouth Adventure

and "niitnrv






. . Max

. . Joe

. . Ethel

. . Martin


. . Francis

. CharleA








teter" b :.

senate Jj;

fill come b

le frolic :ti.




t to, \




Marine I

pictiirt J!


said to lie .






aalWallilrr '. "Roman H.litiav" which

woA (timed, ncntui and dul.

' Italian

capiul He ai»o conferred .— > Boultln«.

producer of "Wln«> Acroaa Um Sm." In

London Leon J. Bamberier. Mle* promoUon

maruMirr (or HKO, (poke at the Allied

Theatre Owncru of Indlar'i ...... -..ion December

2. 3 and will addrr- pendent

Exhibitors o( New Encland .» .j.^^».. Otccmber


NaU J. Illumbrrc. Unlver**! bovd chairman,

left December 2 (or an extended »Ur

on the coojil . , Hugh Owen. Paramount

ea-stern and .w>uthem dlvUton m*na(er. U

back In New York (oUowlng a two-wrek tour

to the Charlotte. Jacknonvllle. New Orle*n«

and Atlanlf branches . Elnleld.

vice-president o( 20th Century-Pox In chuie

o( publicity and advertising. Ie(t Novrmber

30 (or the by plane to con(cr with

Darryl P. Zanuck and Harry Brand on campaign

plon-s (or (orlhcomlng releasee , . .

Stanley Rubin, producer o( "My Pal Gui"

(or 20th-Fox. planed to California December

2 to begin preparatlon-s (or his next. "River

o( No Return" . . . Arthur Canton. MOM

eastern press representative, led December

1 (or Philadelphia. Boston. Bu((alo and Toronto

on behalf of "Million Dollar Mermaid."

Tent 35 Canvasmen Are

Holding Weekly Meetings

NEW YORK Variety Club Tent 3j canvasmen

have started weekly meeting? for

the purpose of reviving Interest In the organization.

"They also have engaged Albert G.

Gorson. director of National Campaign Associates,

to handle publicity.

At the first meeting held Monday



'Thz Times-Union, in an editorial on the

. .

tenth annual Denial week for the Variety-

Albany Boys club summer camp, urged:

"While we are getting ready to enjoy expensive

dinners on Thanksgiving day, let's

lay aside something to enable some worthy

youngster to spend two weeks under the

health influence of the camp leaders, with all

the physical and psychological advantages

of the camp life." The paper, along with

Tent 9 and the Boys club, has been sponsoring

an annual drive to provide summer

vacations for needy boys at Camp Thacher

on Thompson's lake." The camp is open for

eight weeks in July and August. The sponsors

"hope to be able to provide two-week

vacations for 400 boys . that will be possible

if the people of the area give $20,000 through

the Denial cartons to be found in stores

around the city this coming week."

The Times-Union ran a picture of Arthur

Newman, Republic manager, with a group of

Boys club members and cans for the Denial

Fabian's Grand broke advertising

week drive . . .

Sunday on the telecast of "Carmen"

by the Metropolitan Opera Co. December 11.

Prices ranged from $1 to $3.60. The Palace

and Leland are also plugging the telecast via

trailers and cards.

The Paramount, Glens Falls, staged a Saturday

morning children's show in which a

can of food was the admission. Tlie food

was given to Major Painter of the Salvation

Army for distribution to needy families

at Christmas. Schine's Rialto there held a

Friday morning kiddy show in a tieup with a

local top shop. George Pugh manages the

Thanksgiving, synonymous with

theatre . . .

generosity and plentitude, proved to be just

that for many theatres in this area. Warner

houses in Albany, Troy and Utica, for instance,

drew heavy business for morning cartoon

shows and fine patronage for regular

performances. The Strand registered its best

morning gross in five years, while the Madison

and Delaware reported capacity audiences.

The Stanley in Utica and the Troy in

Troy also collected substantial amounts on

pre-dinner exhibitions. Perfect weather prevailed.

Fabian's Palace, Grand and Leland will

conduct a giveaway of a Plymouth car the

night of December 17. The automobile is on

display in the Palace's inner lobby. Tieup

has been made with Berkshire Motors. Presence

in the theatre will be required for


Success crowned the Ford giveaway promoted

by the local Warner theatres with 11

Star supermarkets, capacity audiences being

reported at the Strand, Ritz, Madison and

Delaware. The 1,900-seat Strand had standees

in the orchestra and balcony, while the

Madison crowd overflowed into the lobby.

The Ritz and Delaware (arti also bulged

with anxious ticket holders. Zone Manager

Charles A. Smakwitz and John Trefiletti,

advertising director for the independent

stores, expressed pleasure with the results.

Smakwitz and Al LaFlamme, Strand manager,

handled the drawing on the Strand stage.

Marie Boucher, Rensselaer girl, won the car.

Gerry Schwartz, manager of the Rivcview

Drive-In and partner of Harry Lamont, called

the latter's offices from Orlando, Fla.

Schwartz said he might make a connection

with a Florida State theatre for the winter.

Drive-in screen painting, he learned, cannot

be done from December through March. They

delay refurbishing until spring. Schwartz,

former Seabee, is an expert on construction

and maintenance.

The telecast of "Carmen" at the Grand December

11 received an accidental but timely

publicity break when the Sunday Times-

Union ran a feature story on Clark Jones,

32-year-old Albanian who will direct closedcircuit

end of the Metropolitan Opera Co.

presentation. Jones, a director at WRGB,

Schenectady, for two years before advancing

to New York, visited his parents Mr. and

Mrs. A. R. Jones of McKownville for the

Thanksgiving holiday.

Trans-Lux Declares First

Dividend Since 1948

NEW YORK—Trans-Lux Corp. has declared

its first dividend since January 1948.

The board of directors reported November 25

it had voted a 15-cent dividend on the common

stock, payable December 18 to stockholders

of record Monday (8).

The management won out in a proxy battle

early in the year when a group of stockholders

charged mismanagement and noted a failure

to declare dividends. Later, the board

authorized the purchase of a total of 50,000

shares for the treasury to reduce the number

of shares outstanding, then totaling 660,000.

The next annual meeting will be held in

March 1953.

The Trans-Lux Granada on 72nd street

closed three weeks ago, but the company said

the closing was only temporary. No reason

for it was given.

E. A. Dickinson in Africa

NEW YORK—E. A. Dickinson, commercial

recording engineer for Westrex Corp., is now

in Johannesburg, South Africa, supervising

the installation of a Westrex type 635-A recording

channel and an M-4-D rerecording

and scoring console in the motion picture

studios of Alexander Films of South Africa,

Ltd. He will return here late this month.

Sequoia Productions has signed Edward

Binns, Broadway actor, for a supporting part

in "Harness Bull."


Sheldon urging viewers before the TV

camera to see "The Quiet Man" at New

York neighborhood theatres.

Strike by SAG Against TV

Films Not Felt on Sets

NEW YORK—Although the Screen Actors

Guild, American Federation of Labor affiliate,

began a nationwide strike against producers

of filmed television commercials December

1, the effect of the strike will not be

apparent on home TV receivers for several

weeks. Most film commercials are made as

much as two months in advance and sponsors

have a considerable backlog on hand.

Sponsors are not prevented by the strike

from presenting live commercials, nor from

using filmed commercials made before the


SAG wants actors to be paid a royalty

every time a film commercial is used on a

TV network, instead of merely the original

payment, as has been the practice. The

strike, first in the 19-year history of SAG,

affects about 20 TV producers in Hollywood

and about 80 in New York, according to

Walter Pidgeon, new SAG president.

Meanwhile, two lATSE unions, the Motion

Picture Machine Operators, Local 306, and

the Film Exchange Employes, Local B-51,

are at odds over the recent practice of distributors

in having prints examined by projectionists

when they arrive at the theatres

instead of having them examined by exchange

film examiners. As a result, 20 examiners

were laid off in the New York

area recently. Appeals to Richard F. Walsh,

international president of lATSE, brought

the reply that distributors have the right

to reduce staffs for economy reasons.

Public Theatre Is Leased

For Spanish Film Policy

NEW YORK — Berk & Krumgold, real

estate brokers, have closed a long-term lease

for the 2,000-seat Public Theatre at 66 Second

Ave. for an aggregate rental of $400,000.

Harry A. Harris, who heads a circuit showing

Spanish language films, will use it for films

from Mexico. Spain and Argentina. It will

be renovated and redecorated. The lessor is

the Raynes Realty Corp., headed by Jules


: '!. inoie

, Ilia


jfi Robert



; atiy.

idea ii




_i(ilereiiee s

jM of J'

; nil involve

(f fteji 11



l: will oris







Xei Tori


i-d. Toled

lillMS, St.

|;.jl Milwaul

alls, louisi

|i' Citj,

i lid



2 than 10,00

litave relays


!(d tith the



'A ind seneti




6=!! ((Join


a»s, Al


~- ffi; it


•K (ilffl, ,1

-I oiiicers

- Spytoi

» reiErr.

Sill a Jl;



— . nt'




920 New Jersey Ave., Washington, D. C.


443 North Pearl St., Albany, N. Y.


630 Ninth Ave., New York, N. Y.







; '''dai

" '; the

-^R Thar;

*aian at



BOXOFFICE December 6, 1952


, John

rnierciili 5

K will litrs

[or itir;



i)y;ii£ ,;:..

als, nor t-


beta •.


f the bl]




itory of i-:'





the MoL


local B-:






lined by Fj

; the tat:j

niaed bt ;[

result, M £-

le New t


,TSE, broi:

ite tlie K





inj-tem Ik i


il ol S«'

-iicuit sboi:

St Hi"''-:





by JiS

Bendix Will Try TV

Sessions in Thealres

NEW YOIlK^Clo ed clrnill tlu-utrc t.-li--

vl-slon will be used by Bcndix Home Appliances

division of the Avco MfK. Corp. December

30 In more than 40 cities. The company

figures that It will reach more than

100.000 distributors, dealers, .salesmen and

Invited guest.s.

This aiTangcment ha.s been made by the

Bendix group with Teleconference, Inc.

clasely a.s.sociated with United Paramount

Theatres. Robert H. O'Brien, secretary-treasurer

of UPT, says it will test the new sales

conference Idea In every key market area In

the country.

The only other sales conference planned for

theatres at this time will be put on Monday

t8> by Theatre Network Television with which

Teleconference 1.^ now competing That is the

conference of Jame.s Lees and Sons Co.

which will Involve between 30 and 40 theatres,

many of them UPT

The Bendix program will go on before

noon. It will originate in the Garrick Theatre.

Chicago, and will be seen and heard

In Albany, Atlanta, Buffalo, Charlotte, Cincinnati.

Cleveland. Columbus. Dayton. Detroit.

New York, Pittsburgh, Providence,

Richmond. Toledo. Jacksonville, Baltimore,

Boston, Philadelphia, Wa.shington, Chicago,

Des Moines. St. Louis, Dalla-s. Birmingham,

Houston. Milwaukee, St. Paul, Kansas City,

Memphis, New Orleans. Omaha, Gary, Indianapolis,

Louisville, Denver, Phoenix, Salt

Lake City, Los Angeles, San Francisco,

Seat'.le and Portland.

More than 10,000 miles of coaxial cable and

microwave relays will be used.

Teleconference is headed by a number of

public relations executives not previously associated

with the industry. Stanley Barr is

president. Thomas M. Casey and Aaron Feinsot,

vice-pre. idents. and Gerald Deckler. secretary

and general counsel. They intend to

look over the theatre TV situation thoroughly

before promoting straight entertainment.

Lambs to Salute Memory

Of John Philip Sousa

NEW YORK—The Lambs will salute the

memory of John Philip Sousa. former member

and a founder of the American Society

jof Composers. Authors and Publishers. Sunday

evening (14). according to William Gaxton.

shepherd. Clifton Webb, who plays the

march king in "Stars and Stripes Forever,"

20th-Fox film, will be a special guest.

Otto Harbach. Ascap president: other composers

and authors who knew Sousa and topranking

officers of the marine corp.-^ will

attend. Spyros P. Skouras. 20th-Fox president,

may return from the Far East m time

to receive a marine corps citation for contributions

the film makes to marine history.

The Lambs executive council will hang a

bronze plaque honoring Sousa in the library.

Ampa Students Are Taught

Techniques of Printing

NEW YORK—Printing techniques were deft

iscribed to students of the showmanship class

sponsored by the Associated Motion Picture

Advertisers Thursday (4). William Boley of

the Buchanan advertising agency was chair-

Iman. The course covered rotogravure, photo

icngraving. typography, mats and type.



looka llkr n wllout for DuffklOH t«lecMt

lit tlic MetriipoUtan Opera com(mny production

of "Curmen." in the Center Theatre December

II Tlckeu went on sale la.1l Saturday

and there hu.s been a ru.ih for Keats, none of

which will b«' re.ierved The price iicatc In

balcony. JI80; orche-itra. 12 40. and loges.

12.80. lax Included EnKlneem have Ju.M about

completed Installation of the HCA equipment

and a mobile TV unit Li comlnx here from

Syracuse to as.M Hun and Murr*)r

Tor n\'

tie wail prMld«nl

of the 1

- AMi'n of Rnchw

ter He woA ill

ari Richard

Hayman of the

niea'.re' Niagara

PalU. a

fint son.

Peter I'

Km t'elrher, Philadelphia ColuinbU

tiiiiii iio.'. arrived here to take over tlM cnaoaK'-iiiriit

of the local exchange He iticcMd*

Jim Kater. who has b««ti reaialcned on hU

own reque.1t to the sate* reprcMnUUvc poal

In Rocheitr.' r.icuse Pauley.

Clark Film i i Corp.. has taken over

the physical UuuibuUon for Ucaer Productloai.

Condon Briefs RKO Field

Men at Chicago Meeting

CHICAGO — Richard Condon, director of

advertLsing. publicity and exploitation for

RKO Picture.^, and Leon Brandt, exploiution

manager, held a two-day meeting with

midwestern field personnel Wednesday and

Thursday i3. 4).

Chief topics of dLicusslon were Samuel

Goldwyn's "Hans Christian Andersen." Wall

Disney's forthcoming "Peter Pan." Gabriel

Pascal's "Androcles and the Lion." Huntington

Hartford's "Face to Face." Sol Lcsser's

"Under the Red Sea" and "Blackbeard the


Douglas Beck, Chicago: Wlllioni Brooker.

Kansas City: Joseph Longon. Cleveland, and

Edward Terhune, Salt Lake City, were the

field men present.

Similar meetings were held earlier In the

week in New York for the eo-stem men:

Spencer Steinhurst. Atlanta: Hank Howard.

Philadelphia: Barry Bernard. Buffalo: Sey-'

mour Eaton. Dallas, and Charles Moss. David

Cantor and Norman Poller of the home


Condon left Friday (5) for Washington

to meet Frederick Brlsson for talks on the

premiere of "Never Wave at a WAC."

Brandt went to Miami to set up the opening

of "Hans Christian Andersen" ChrL

. . Various

. . The

. . . Frank

. . John

. . Natalie

. . Sam

. . Jack


IJarry C. Bondurant, manager of the Caledonia

Park Drive-In near Gettysburg, was

a Filmrow visitor. He said the doughnut machine

at the concession building brought in

the dough . . . Kiddies attending the Saturday

shows at the State in Washington, Pa., received

coupons which entitle them to attend

a Christmas party at the theatre December

Mary Ann Theatre at Burgettstown

20 . . .

will stage a free pre-Christmas show for

kiddies in cooperation with the VFW, and

between Christmas and New Year's this theatre

will present its annual free show for

Catholic school children.

Closed for a month or longer, the Brookside,

ABC. Green Garden and Dependable

outdoor theatres keep their names before the

public by the purchase of newspaper advertising

for community funds, etc. Latest copy

urges readers to "save with U.S. defense

bonds" ... In the test case brought at Philadelphia

by Lewis Sablosky and members of

his family, who trade as the Norris Amusement

Co., the 1951 Pennsylvania realty transfer

tax has been upheld by the state supreme


Leo Wayne, who withdrew from the film

industry after a quarter-of-a-century to enter

the tavern business, was a recent Filmrow

visitor. He has sold his tavern interest and

is considering his next step, which may be a

return to the film industry . promotions

featured Anniversary week at the

Embassy in Johnstown. Women in attendance

received roses from a floral shop, Berlo Vending

furnished candy, Chesterfield had free

cigarets for men and kiddies received free

popcorn. Admission was free to anyone celebrating

a birthday or an anniversary.

Liens for withholding taxes, totaling $1,105,

have been filed here against Howard C. Benson,

former operator of the Dixie and Grand

theatres at Carnegie ... An advance prevue

was offered Thanksgiving eve midnight at the

Basle in Washington as "a management guaranteed

attraction," William C. WiLson, manager

of the Basle, advertised the presentation

as "Stars and Stripes Forever," charging regular

admission price.

A far-reaching decision, as it pertains to

the collection of a business privilege tax as

enacted by various municipalities throughout

Pennsylvania under the 1947 tax anything

law, was handed down in the Blair county




84 Van Broom Street


Phone Express 1-0777

jjovies Are Betttr Than Evtr - How*; Your EquipmeiiHl

courts when Judge John M. Klepser ruled

that the tax as applied to Altoona was not

levied equally and was unconstitutional. If

the ruUng is upheld, the city stands to lose

$100,000 in tax this year. Likewise, if the

ruling is upheld by the state courts, many

city, borough and township ordinances, which

call for a similar tax, will be nuUilied.

Morris Finkel, local Allied board chairman,

described the city's 10 per cent amusement

tax as a 10 per cent sales tax. He told city

council that many theatres have been forced

to close; others are operating on a parttime

basis and ready to close permanently

unless some rehef is granted. He said theatre

owners cannot pass along increased costs to

customers since admission prices already are

"beyond the limit of public acceptance."

Among local people who attended the Pioneers

dinner in New York were Andy Battis-


ton. Max Shulgold, Ben Amdur, Bert Stern,

Moe Silver and Bill Finkel Manos

circuit is staging a big Christmas award in

cooperation with merchants. Grand prize is

a new Cadillac and the first to ride in the

car with Ted Manos were Joe Rost, Warner

exchange office manager, and your correspondent.

In advance of the opening of MGM's "Plymouth

Adventure" in Loew's Penn, several girls

dressed in colonial costumes rode around the

downtown area in a new Plymouth auto.

They presented an album of music from the

picture to Veterans hospital in Aspinwall . . .

Pittsburgh city council enacted its FEP ordinance

which forbids discrimination in employment

of people on the basis of race,

Santa Claus

religion or national origin . . .

made his initial appearance last Friday at a

cartoon show in the Liberty at New Kensington.

The city council delayed re-enactment of

its 10 per cent amusement tax as a courtesy

to hear protesting exhibitors, having been

pledged to renew the unfair levy regardless

of facts concerning the case. The mayor's

nine men duplicated their act of five years

ago when they held a hearing on the amusement

tax as originally presented, at that

time also being pledged 100 per cent to the

mayor's program. Some theatre screens will

be used in coming elections to present facts

to the citizens and taxpayers.

Herb Reed is the new territory publicist

for MGM, replacing Watty Watson, who

continues on the job in the Cincinnati area

. . . David C. Silverman, RKO manager,

reports good cooperation here for the Variety

Clubs-Will Rogers Memorial hospital

fund campaign.

Mrs. Mae Elizabeth Davis Manant died

November 27 and funeral service and burial

were conducted December 1. She was the

. .

wife of Arsene Manant, former theatre owner

and exhibitor at Carnegie Warner circuit



Ann Russell and Marjorie Gabris

are new employes in the booking department;

Mrs. James Opperman resigned as secretary

to contact office manager R. W. Kiiepton;

various theatre units of the circuit are featuring

auto giveaways; John L. Johns, formerly

of the accounting department, is now

the Indianapolis exploitation representative

for MGM. New girls in the circuit office's

contact department include Mary Gledhill

and Evelyn Donahoe.

. . . Winnie

Thomas Michael, son of Chris and Martha

Michael of the Rex, was inducted into the

armed forces last week. An older brother

Frank graduated this year from Georgetown

university and younger brother Gus is a high

school student here and assistant manager

of the south side theatre . and

Freda Fineberg have returned to their home

in Phoenix after visiting her at the Alexander

(RCA) Theatre Supply

Manos. wife of Ted Manos, has recuperated

from a fractured knee sustained in a fall


number of weeks ago.

. . . Saul

William Nidetch, Claysburg exhibitor, and

Han-y Horoff, former Portage exhibitor and

a department store proprietor there, have

purchased Smithmyer's restaurant, gas station

and truck stop at Cresson

Goldberg, former Elkins, W. Va.. exhibitor |

who has resided here for many years, will |



. . .

be a divisional marshal in the Israel Bonds


sales to be held December 14 Dolde,

recently named manager of Loew's Ritz here,

took his armed forces draft physical examination

this week About ten merchants

at Oil City are cooperating with the Drake

Theatre there in issuing free kiddy tickets

for Saturday matinees.

Warner circuit theatres reported success

with the proxy card registration for "The

Big 3 Giveaway" . D. Walsh jr.,

Fulton manager, was at Mercy hospital. He

has had trouble with his back for a long time

"Bud" Thomas of the Acme-

Franklin-Hanna office has been on vacation

for the first time in four years. He kept

himself busy moving into his new home in

Wilkinsburg, assisted by wife Helen and sons

Jay Mark and David Terry Thomas.

Eugene Naccarato, sound engineer for Atlas

Theatre Supply, is the father of a second son.

Gene junior is aged two Julius,


local Allied's assistant secretary, arranged details

for the recent delegation to the national

convention in Chicago. More than 40

from here were at the sessions.

Complete Sound and Projection Service


Gordon Gib>oii, Mor.

402 Miltenberoer St., GRant 1-4281. Pittsburoh. Pa




[; recordim

Tal secreB





•i .1*111'

k Oransei,

; te sikfil

., ijvL^cn' (



, ;.


'11 P'*


3 and a. I





to I

s ol tbt Je


ItM twltei,

It ioits





tte aid to






1114 Central Ave., Charleston, W. Vo.


36 Kirk Ave., S. W., Roanoke, Vo.





BOXOFFICE December 6, 1952











. . Paul





lirllUam P. KoKors, wlui hii.s boi'n tiimu'd

deputy iitli)ini-y ^•.^Iu•l;ll of the United

States, Is .ittonicy for 20lh-Fox here and also

for Indept'iideiit Theatres Service, Inc. .

Clarence A. Hill, branch operations head for

20th-Fox, was at the local exchange several


Local F-I3 elected these to office: Pre.M-

Fled Von Lantjen; vice-president, Ethel

MdSiar; Rl£don: recording secretary, Judith Cohen.


I financial secretary, Lillian Lee: treasurer.

*'tiia-; Mildred McDonald: guardian. Pat Dell: busi-

'tora'r ness agent. George Sullivan: trustees. Jack


Myrtle Frless. Alice Relghly, Je.sse

AKnes Turner and Sara S. Young.

Vic Orslngcr, chief barker of the Variety

Club, has asked 20 women to serve on a

ladles advisory council. Plans will be outlined

at a luncheon meeting to be held In

the Wlllard hotel December 19 . . Tent 11


Monday (1> presented an ambulance to

Emergency hospital. Jerry Adams. Rudolph

Berger and Dr. E. A. Cafritz turned over the

car to Dr. Warwick Brown, administrator of

the hospital.

. .

Joseph Walsh, Paramount, was at the local

exchange . McDaniel has moved his

headquarters to the RKO building . . . John

Clarst of the Jessie Carper Theatres. Martinsville,

Va., was on the Row . Sara Young,

20th-Fox booker, entertained the captains of

the ladies teams in the recent Variety Club

welfare drive at her kome Thursday evening.

Universal Manager Joe Gins visited Roanoke

Manager Joe Rosen of

exhibitors . . . 20th-Fox and his family spent the weekend

with relatives in New York.

Cumberland, Md., Drive-In

To Operate All Winter

CUMBERLAND. MD.—The Super 40 Drive-

In Theatre, operated by Thomas Bla.^h and

Paul Owens, revealed m Allegany county

newspapers that it will continue operation

throughout the winter, even though snow

and ice and generally cold weather prevails.

The owners anticipate booking special features,

with extra attraction possibilities, for

continued patronage. This will be the first

airer to continue operation through the

Maryland winter. It handles about 200 cars

along a most famous Maryland highway

heading directly west of Cumberland, and

not many miles from Frostburg. Md., the coal

mine center of western Maryland.

B. I. Gonder Takes Over

OAKLAND. MD.—Bernard I. Gonder, real

e.state broker, has taken over the management

of the Grand Theatre of Friendsville, a theatre

catering to rural picture trade. Gonder

also owns and operates the Maryland Theatre

of Oakland.





FCC to Thoroughly Study

UP!-ABC Merger Request

WASHINGTON—The Federal Communications

Commission has given noncommittal

answers to congressional urging on both sides

of the United Paramount Theatres and

American Broadcasting Co. merger fence, it

was learned in Washington Thursday (4i.

Senators William Langer (R., N. D.) and

Charles W. Tobey iR., N. H.) expressed opposition

to the merger in telegrams addressed

to FCC chairman Walker. Tobey expressed

himself as "disturbed and shocked" at the

initial decision permitting the merger issued

recently by hearing examiner Leo Resnick.

Langer also used the word "shock" in expressing

his reaction, in view of the antitrust

activities of United Paramount officials.

He also strenuously objected to the

Commission's own decision not to consider

antitrust violations before Aug. 7, 1948.

Langer held out an implied threat of reprisal

in the event the Commission finally

approves the merger when he said he hoped

the Commission would not take an action

calling for investigation of the FCC by the

Senate. Langer is slated to head the Senate

Judiciary Committee in the next session.

On the other hand. Senator A. Willis

Robertson (D., Va.) asked the Commission for

quick action on the merger. It was revealed

that FCC had received numerous communications

from senators and congressmen, some

asking for quick approval and others asking

that merger permission be denied.

To all, the Commission has been answering

that the initial decision was only one

step, and is not to be considered a final

decision. Commissioner Hyde, replying for

the absent Walker to the Langer telegram

said it would be inappropriate for the Commission

to make any comments or form any

judgments until the commissioners had a

chance to study the records in the case, but

promised a final decision in line with the

facts and with public interest.

Eastman Contends Retail

Prices Fair Under Law

WASHINGTON—Eastman Kodak has filed

an answer with the Federal Trade Commission

to the complaint filed last September

attacking the company's practice of fixing

fair trade retail prices on photographic products.

The company states that there are approximately

75,000 retail outlets in the United

States that handle the company's product

and Eastman operates only 39 of these.

There is "full and effective" competition,

the company states.

DuMont Sees One Million

Plus Net for 12 Weeks

NEW YORK—Allen B. DuMont Laboratories

has estimated gross income for the last

12 weeks of the year at about $24,000,000 and

earnings after taxes at more than $1,100,000.

Says P. R. Shorts Should

Be Distributed in Europe

HOLLYWOOD—Filmdom's series of public

relations shorts, produced approximately three

years ago to familiarize moviegoers with production,

distribution and exhibition techniques,

should have their distribution expanded

to include Europe, in the opinion

of 'Valentine Davies, veteran scenarist and

newly elected vice-president of the Screen

Writers Guild. Davies bases his conclusions

upon observations during a recent trip to

Europe, where he represented the industry

at a UNESCO conference in Venice.

Exhibition of the shorts abroad, 'Valentine

said, would serve to acquaint foreign film

fans with the "Hollywood story," which now

reaches them only through the perusal of

fan magazines. The screen writer declared

that not only movie audiences, but European

production executives as well, are in possession

of only sketchy information as concerns

the film capital, its personnel and picturemaking


The series of public relations shorts is now

being assembled into a full-length feature

under supervision of Grant Leenhouts of the

U.S. Information Service.

PSI-TV Film Deals Signed

With European Producers

NEW YORK—Deals for production of a

number of television film shorts have been

signed by Paul White, president of PSI-TV,

Inc., and was in Mexico City hning up further


White says the company now has 52 halfhour

films completed, or nearly so, in several

European countries, Hollywood and Mexico.

He has opened an office in the Hotel George

V. Paris which will be in charge of John

Nasht. The latter also is in charge of the

London office.

Two new series will be made by Pathe

Two new series

Cinema and by Paul Wagner.

also are to be made in Italy by Victor Pahlen

and Thetis Film.

Bell System TV Network

Links With Austin, Tex.

NEW YORK—Network television facilities

became available to Austin, Tex., Thanksgiving

day, bringing to 111 the total number of

stations to which Bell system network service

is available. The network interconnects 68

cities in the U.S. The Austin hookup was

made possible by connecting its new television

station to the Dallas-San Antonio radio-relay

route, which has been carrying live network

programs to San Antonio since July.

Alexander in New TV Post

NEW YORK—Clarence G. Alexander has

been named general manager of the Great

Plains Television Properties, Inc., stations by

Herbert Scheftcl, president. The stations are

TV units in Duluth, Little Rock, Springfield,

111., and Sioux City, Iowa.

Educational TV Will Cost

$35,000,000, Says Abrams

NEW YORK—Benjamin Abrams. president

of Emerson Radio & Phonograph Corp., estimates

that it will take $35,000,000 to put

educational television stations on the air all

over the country, with an annual budget of

$25,000,000 to keep them operating. Abrams

has recently resigned as chairman of the

Radio Television Manufacturers Ass'n educational

television committee.

Emerson has given the first two $10,000

grants of a series of ten to aid educational

stations to the Allen Hancock Foundation

at the University of Southern California and

to the University of Houston, which have

stations nearing completion.

The Federal Communications Commission

has granted nine construction permits for

educational stations and applications are in

for ten more.

Rebuilt Metro in Cairo

Opens With 'Quo Vadis'

NEW YORK—The Metro Theatre, Cairo,

Egypt, which was badly damaged during

political riots early in the year, reopened

Wednesday (3) with "Quo Vadis" with government

officials attending. Government

funds aided in its repair.

Morton A. Spring, first vice-president of

Loew's International Corp., said it seats 1,600,

has been air conditioned by Carrier and ha<

Simplex XL projectors, Fiberglas screen.

Westrex sound system and a new attractions

sign with Adler third-dimensional plastic letters.

The Metro will be managed by Gustave

Zelnick under the supervision of Maurice

Dassa, MGM manager for Egypt,

The opening marked the national release of

"Quo Vadis" m Egypt. It opened simultaneously

at the Metro in Alexandria.

Unger Is Named Executive

For TV Exploitation

NEW YORK—Oliver A, Unger has been

named as executive vice-president of Television

Exploitation, Inc., by Milton Gettinger.

president. The company intends to add feature

films and acquire half-hour and 15-

minute packages for TV use, Unger recently

resigned as vice-president of Snader Telescription

Sales. The company is negotiating

for production facilities and inventory of a

television producing and distributing firm ou

the coast.


GE Ships UHF Transmitter

To WKAB-TV at Mobile

SYRACUSE—The General Electric Co, ha?

shipped its fir.t ultrahigh frequency television

transmitter to WKAB-TV, channel

48, Mobile, Ala.

Frank P, Barnes, G. E. broadcast equipment

sales manager, says the transmitter

will operate at 100 watts, but a special

antenna will boost the effective power to

2,500 watts. The antenna is undergoing final

tesU and will be shipped soon. The station

is expected to cover a 15-mile radius.

Decca Pays 17V2C Dividend

NEW YORK—Directors of Decca Records,

Inc, have voted a quarterly dividend of 17»4

cents per share on the capital stock, payable

December 30 to stockholders of record December


The directors have declared a dividend from

current earnings on the class A and B common

stock of 25 cents a share, payable Dei-'Ti'hir

23 to stockholders of record DemH








6, 1952 J*Illfn(j


• lldlltjwood



Office— Suite 21'J ai 6404 ll^iywnod [ilid .




Richard Breen Named

President of SWG

HOLLYWOOI>—Succeeding Mary C. McCall

Jr.. Richard Breen was elected president of


the Screen Writers Guild at the organization's

annual meeting Monday (24). Other new officers

include Valentine Davies and Ranald

MacDougall. vice-presidents; David Dortort.

secretary: D. M. Marshman jr.. treasurer.

and board members Richard Tregaskis. Adele

Buffington, Warren Duff, Charles Hoffman.

James Webb and Beirne Lay jr.. who join

Incumbents Morgan Cox and Walter Reisch,


By a 281-16 vote, SWG members approved

provisions of a contract negotiated with the

Alliance of Television Film Producers. An

amendment to the SWG constitution, restricting

the life of a member's proxy to one

meeting instead of the present seven years,

fell 12 votes short of the necessary two-thirds

majority to amertd. The count: 256 for. 148


• • *

Television Film Producers and a group of

companies operating under the Hal Roach

banner. Members of these units account for

a majority of the video commerclaU manufactured

In Hollywood. However, an estimated

70 per cent of all nationally televised

TV spots are made in New York.

Tlie SAG Is not at present picketing video

film commercial producers, but ha« Indicated

It win do so If they attempt any production

with nonunion actors. The Guild seeks added

payments for players for reruns of the commercials

and asks that their showings be


Hollywood Group Flies

To Mexican Festival

HOLLYWOOD—As guests of the Mexican

government and film Industry, a planeload of

top Hollywood screen personalities took off

Monday ( 1 1 for Mexico City for appearances

at that nation's annual film festival.

Making the trek were Gary Cooper, Celeste

Holm, Lex Barker, Hedda Hopper, Debbie

Reynolds, Virginia Gibson, Rhonda Fleming.

Peter Lawford, Corlnne Calvet, John Bromfield

and Ursula Thie-ss, accompanied by Arthur

Jacobs, public relations advisor.

• • •

Kathryn Grayson has been named honorary

chairman of the "Toys for Tots" campaign,

sponsored nationally by the marine

corps reserve to provide Christmas toys for

underprivileged children throughout the U.S.

TV Filming Out of U.S.

'Unfair' to AFL Unions

HcjLLYWi rilmmaken who

trek to fori'i,: : thus reduce employment

possibilities for American crafumen

have been made the target of a Hollywood

AFL Film Council crackdown The

AFL group voted unanimously to launch a

campaign against Tableau ProducUoiu. which

recently announced plans to lens a new batch

of six half-hour China Smith subjects, starring

Dan Duryea. at the Danclgers studios In

Mexico City.

Labeling the Tableau firm "unfair." the

film council dlsclasod it will notify the series'

sponsors of the action, and cited a resolution

adopted at the recent AFL convention pledging

.support to the council In Its baule agmliut

out-of-the-U.S. production.

• • •

Fllmcraft Productions, of which Isidore

LIndenbaum Is president and executive producer.

Inked Mirian Oleger as a research and

writing executive on the company's upcoming

Mark Twain Televtsloii Theatre scries. She

is a veteran literary and talent agent.

• • •

Four new members have been admitted to

the Screen Producers Guild. Given full memberships

were Stanley Kramer, David O. Slcznlck

and Harry Joe Brown, while Oscar Saul

joined the organize' i"n «; an at'^oriate

Peace prospects—perhaps on a compromise

basis— appeared imminent as concerns the

Screen Actors Guild's strike against producers

of television filmed commercials and the

American Ass'n of Advertising Agencies when

John Dales jr., SAG executive secretary, disclosed

that negotiations have been opened

with two groups of Hollj^vood TV film producers

reagrding a basic working agreement.

Involved in

the huddles are the AUlance of

COLrMBI.X'S .NKW ll.At KnELD'— I'hut«KT.«phif rvldmcc of the rapid and

Impressive expan.slon in exerutive persnnnri .»t Columbi.i studios Is manifrstrd in the

abo>t shot. Left to ri(tht: Lewis J. Karhmil. Robert .Arthur. Jerry Wald and \Villiam

Fadiman. Wald. recently named a rolumhia vire-presidrnt and cxerutivr producer.

Is conferrinR with Rarhmll. former RKO Radio producer: .\rlhur. until recently with

Warners; and Fadiman, who had been an KKO Radio story executive.

BOXOFFICE December 6, 1952 43









score for "Dream Wife."


compose ond conduct the

Composer NED FREEMAN was inked to a new

term pact.



Borrowed from Metro, GIG YOUNG was set for

the mole leod in Producer-Director John H. Auer's

"City That Never Sleeps."


Allied Artists

Handed the megging chore on the new Bowery

Boys comedy, "Jalopy," was WILLIAM BEAUDINE.

The producer is Ben Schwolb.


"49 Men," the Sam Kotzman production, will be

directed by FRED F. SEARS.

20th Century-Fox

Assigned respectively as producer and director of

"No Business Like Show Business," a Technicolor

musical stemming from Irving Berlin's hit song of

that title, were SOL C. SIEGEL and WALTER LANG.


Milton Sperling's United States Pictures set HUGO

FREGONESE to direct "Blowing Wild," upcoming oil

field drome, which will star Gory Cooper and Barbara




JUDD HOLDREN will star in Producer Sam Katzmon's

senol, "Planet Man," which rolls shortly under

Spencer Bennet's direction. Set as the femme lead

wos VIVIAN MASON. The spoce opera is being

directed by Spencer Bennet.

JOHN HODIAK will portray the Apache chief,

Cochise, in Producer Sam Katzman's Technicolor western,

"Conquest of Cochise."


Sequoia Productions, headed by Sol Lesser, Jules

Levy ond Arthur Gardner, signed EDWARD BINNS,

Broodwoy actor, and JOAN VOHS, TV thespian,

for supporting parts in "Horness Bull," which is

being directed by Arnold Loven.


DARD will star with Edward G. Robinson in the


Producer Ed Leven inked RON KENNEDY, former

disk jockey, for the mole lead in "The Jagged

Edge," a crime drama which Felix Feist will direct.


CORNEL WILDE and MEL FERRER will have the

stellar roles in "Saadia," to be written, produced

and directed by Albert Lewin. It will be filmed

on location in French Morocco.

JOHN LUND was set to stor with Lono Turner

and Ricordo Montalban in Producer Joe Pasternak's

"Latin Lovers." It will be directed in Technicolor by

Mervyn LeRoy.

Signed for the topline in "The Big Leaguer," o

baseball story, was EDWARD G. ROBINSON. Motthew

Ropf will produce from a script by Herbert Boker.

Robert Taylor's leading lady in "King Arthur ond

the Round Table," which Pandro S. Sermon will

produce in England next spring, will be MAUREEN

5WAN50N, British actress. The Technicolor costumer

will be megged by Richard Thorpe.


MARIE WINDSOR was signed for a top role in

Producer-Director John H. Auer's "City That Never


Booked for "A Perilous Voyage" were EILEEN

CHRISTY and BEN COOPER. The William J. O'Sullivan

production, starring Vero Ralston and Scott

Brody, is being directed by R. G. Springsteen.

20th Century-Fox

TOMMY NOONAN, nightclub comedian, drew a

topline in "Gentlemen Prefer Blondes," the Sol C.

Siegel production starring Marilyn Monroe ana Jone

Russell, which Howard Hawks is directing.

Inked for the Susan Hoyward-Robert Mitchum

vehicle, "White Witch Doctor," was WALTER

SLEZAK. Henry Hathaway megs the Otto Long



RICHARD CARLSON will star with Barbara Stonwyck

in "Stopover," the Ross Hunter production,

which is to be directed by Douglas Sirk.

Joining Jeff Chandler and Marilyn Maxwell in the

"East of Sumatra" cost was SUZAN BALL. Budd

Boetticher directs for Producer Albert J. Cohen.


Set for a characted lead in "The System," starring

Frank Lovejoy, was JEROME COWAN. The

Samuel Bischoff production is being megged by

Lewis Seller. PAUL PICERNl was cast as an attorney.

TED DE CORSIA will enact the leading heavy in

Producer Bryan Foy's "The City Is Dork," which

stars Gene Nelson and Sterling Hoyden under the

direction of Andre De Toth.

Set for "The Grace Moore Story" were WALTER

ABEL and ANN DORAN. Also inked for the Kothryn

Grayson topliner, was ROSEMARY DE CAMP. The

musicol biography is being produced by Henry

Blonke and megged by Gordon Douglas.


ROBERT BUCKNER was signed to develop "The

Donnybrook Fighter," from an original by Irene

Winston, for production by Armand Deutsch.

Story Buys


"River of the Sun," a Book-of-the-Month club

selection by James Ramsey UHman, was purchased

end placed on William Fadiman's production schedule.

Dealing with heretofore unexplored tributaries

of the Amazon, it will be photogrophed in Technicolor

on location in Brazil.


"King Copper," a historical western by Jock

Goodman, was acquired for production in Technicolor

by Nat Holt. Frank Gruber is preparing the

screenplay, which deals with the discovery and development

of Utah's copper mines in the 1870s.

RKO Radio

Huntington Hartford Productions purchased 'Maud,"

a love story by Louis Auchincloss, as a starring

vehicle for Marjorie Steele and Robert Preston. Filming

IS slated to begin shortly after the first of the

year under Hartford's multiple-picture commitment

with this company.

20th Century-Fox

"Mock the Midnight Bell," a melodroma by Virginia

Van Upp and Maurice Ries, was purchased

and assigned to Frank Rosenberg to produce. Horace

McCoy will write the screenplay.

"The Proud Ones," a western by Verne Athanas,

was purchased and handed to Fronk Rosenberg to




Crew ossembled for Sequoia Productions' "Harness

Bull" includes JOE BIROC, photogropher; CARROLL

CLARK, art director, and HARLAN WARDE, dialog



WILLIAM KAPLAN will be the unit manoger on

"Years Ago," with JACK GREENWOOD as ossistont



AL ALLEBORN will be the assistant director on

"The Eddie Cantor Story." :,iSKfn£




"The Perilous Voyage" changed to A PERILOUS



West: Y. Frank Freeman, Paramount vicepresident

in charge of studio operations, returned

from a week of homeoffice huddles

in New York.

« * «

West: David A. Lipton, U-I vice-president

in charge of advertising and publicity, planed

in from Manhattan after attending a series

of high-level policy meetings. i

• * *

2 MtirititS



::::. Jul

ii 1

~ :-;:est-

. ;i:tai

--T:.;iry (

West: Due in from New York for studio


conferences was Charles Einfeld, 20th-Fox

vice-president in charge of advertising and


publicity, who will huddle at the Westwood

film plant with Darryl F. Zanuck, production

chief, and Harry Brand, studio publicity director,

on upcoming product.



* * *

West: S. Barret McCormick, until recently

advertising-publicity director for RKO.

checked in from Gotham for a two-week visit.

BRITISH VISITOR—C. J. Latta (second from left), managing dinctor of Associated

British Pictures, was guest of honor at a dinner party given him recently in

Hollywood by executives of Allied Artists. At left is Scott R. Dunlap. AA producer;

Harold Mirisch, AA vice-president, and President Steve Broidy are at right.

81 Per Cent of Goal

HOLLYWOOD—With a total of $992,156

thus far pledged by 17,793 subscribers, the

Permanent Charities committee has attained

81 per cent of its 1953 goal of $1,225,000, it

was disclosed by Dore Schary, campaign

chairman. Labor's executive committee, representing

34 crafts and unions, has reported

14,549 subscriptions for $448,821, while ttie

balance of the present total was pledged by

studio executives, talent guilds and allied



44 BOXOFFICE December 6, 1952



'Captain Kidd' to Bow



At Chicago on 17th

HOLLYWOOI>- "AbboU Costello Meet

Captain Kldd," produced (or Warner rclen.Mby

Alex Gottlieb, will be given Its

premiere Wednesday (17) at the United Artists

Theatre In Chicago, with the comedy

learn set to make personal appearances. Tliey

co-star with Charles Laughton In the comedy,

which was filmed In Clnecolor and directed

by Charles Lamont.

Six Educcrtional Centers

To Get 'Kon-Tiki' Prints

HOLLYWOOD— Six universities and educational

organizations have been designated

U 1952 recipients of 16mm prints of "Kon-

Tlkl" In the first annual grants of the International

Documentary Film Foundation, recently

established by Sol Lesser and Thor

Heyerdahl. Heyerdahl. the Norwegian scientist

and explorer who made the "Kon-Tlkl"

voyage, has been here for the past week conferring

with Lesser, who sponsored the "Kon-

Tlki" film, on the grants.

To be given the 16mm prints are Oxford

and Cambridge universities, England: the

National Norwegian Film Center, the University

of Pennsylvania, the Sino-British club

of Hong Hong, the University of Hong Kong,

and the University of California at Los


Two Depart From 20th-Fox

HOLLYWOOD—Departure of a producer

and the impending checkout of a director

whittles 20th-Fox's contract list by two.

Andre Hakim, who produced three films for

the company, has terminated his contract,

while megaphonist Howard Hawks will resume

activities as an independent producer

and director upon completion of the current

"Gentlemen Prefer Blondes."

Meantime, Julian Blaustein's contract as a

producer was renewed, with Blaustein—at

his own request—planning to concentrate on

individual pictures and being relieved of the

supplementary executive duties he has exercised

for the past 18 months.

AA to Begin 1953 Program

With 13-Picture Backlog

HOLLYWOOD—With the expected completion

this month of "Jalopy." a Bowery

Boys comedy. Allied Artists wiU end 1952

with a 13-picture backlog, four in color.

The tinters are "Kansas Pacific." "The

Roar of the Crowd," "Fort Vengeance" and

"Son of Belle Starr." Also awaiting release,

in black-and-white, are "Cow Country."

"Timber Wolf." "Star of Texas." "The Marksman."

"Tangier Incident." "The Homesteaders."

"Copperheads" and "White Lightning."

Glenn Ford Signs for Two

HOLLYWOOD—Glenn Ford inked a twopicture

starring pact with U-I. the Initialer

to be a Technicolor action drama. "Wings of

the Vulture." It will roll in mid-February as

an Aaron Ro-senberg production. Ford currently

is on location in Mexico as the star of

"Plunder of the Sun." a John Wayne-Robert

Fellows production to be distributed by Warners.

BOXOFFICE :: December 6, 1952

prcM agentn

may .sometlme.t work agi^rut the

long-mnKc beat of the film

colony, e.speclally when pursued by a publlcl.1t

whojie Li greater than hii

Judgment or hl.s ethics. (There arc ethics In

the field of drumbcatlng?

Suspicion of one xuch coac Li found In the

newspaper space recently accorded the socalled

Hollywood Actors Council. This organization

allegedly elected ILielf a batch

of new officers and announced, via printed

reports, that It Intends to continue to participate

actively In both civic affairs and

charitable ventures, which alms encompass

collecting articles for benefit auctions, furnishing

musical talent for public appearances

on holidays, campaigning on behalf of the

Red Bloodmoblle, March of Dimes,

American Legion, Community Chest, civilian

defense and similar endeavors.

Its new slate of officers Includes Les Tremayne.

radio and film actor, president, succeeding

William Talman; Paul Flerro. TV

player, vice-president; singer Carole Richards,

secretary, and Buddy Ebsen, treasurer.

Keen ob.servers of the Hollywood scene were

quick to note that many of the mummers

named in the yarns as officers—past or present—are

or were clients of Bernle Kamlns.

freelance space-snatcher.

On the surface, it might appear that

Kamins' hijacking of news columns on behalf

of hLs clients, and through emploj-ment

of a slightly mythical organization. Is a

harmle.s.s pursuit. But this isn't exactly the

case. There is one outstanding organization

for film players—the Screen Actors Guild.

Through years of herd work and exceptionally

efficient management It has won an

enviable and valuable status as strongest and

most effective of Cinemania's trade unions.

What it has accomplished for its members

both professionally and as concerns many of

their extra-curricular activities—requires no

accenting here. Resultantly, it rightfuUy

commands the undivided organizational

loyalty of its card-bearers.

To project another outfit, merely for the

sake of garnering doubtful-value attention

for a few space-hungry thesplans. may cause

confusion among other actors, as well as the

reading public.

So It appears that Bernle. the bashful boy

blurber. would be serving the Industry that

supports him more effectively by limiting his

activities to less volatile pursuits and subjects,

such as guzzling goldfish, which weird gastronomical

pastime first won him recognition

when he was blushing unseen on Harvard's


From Dave Epstein comes disillusionment

In the form of a yam about his rlient. Koy

Rowland, who. he avers, is preparinR an

opus titled "The PromLsed Land" for upcoming

productions. The property. accordinK to

the Epsteinian communique, shows the Cillfornia

gold rush of 1849 "not .as a happy adventure

of fortunes but as .i a.-jtional

calamity, a fliKht from reality, .ind a debacle

resulting; In thousands of personal traicrdifs,

ruined homes and abandoned farms and busl-

. . II mdrd «ith > handful of railUoe-

•lrr« and 2M.0M I>P* in ( allfomU Uirrw

our national rconomlr •tabllU)r off baLinrr

Into a ipin from whlrh It liaa iMwr r*-


That > pitrin \lw.ti% briltllln" t'Xnt Ihlag

you know, hr'll try to %rll thr Idra that tt

ain't Kold 'nrath thrm thar prrut acrnt

The Warner Bros.' Burtwinklan bhtrbery

supplle.i Information about a "cheeMcake"

Interview during which Tesaa Prenderfast.

Jamalca-bom actre*.s who appears with Burt

Lanca.iter In the upcoming "His Majeaty

CKecfe," recounted for members of HoUjrwood'.s

foreign press her "experlencea of

swimming In the shark-Infested waters of Um

South Pacific."

TesB ain't seen nothin' yet Walt till siM

encounters the wolf-Infested itretches of

Suaset boulevard.

In one week, Hollywood's film appralvm

had so much of the Spanish Main that it

flirurativrly ran out of their ears. Thry had

the edifylnr experience of wltnr-s.sin( thrr«

count 'em—Ihrre pirate pictures, Harnrr

Bros.' ".\bbotl and ("ostello Meet ( apUin

Kldd." Iniversal-Internatlonals " All

FlaBs" and RKO Radios 'Blackbraj-d. the


There was plenty of "Yo. ho, ho" from the

prevs agents rrspecllvely concerned with the

trio of swa.shbucklers— but nary a bottle of


Things are toueh all orer, boyv


getting the feel

Allied Artists, nee Monogram, which Is

of atmaspherlc previews, unfurled

Its "Flat Top" aboard the carrier

U.S.S. Princeton, anchored at San Diego Now

comes the debut of "Hiawatha" at the

prosaic Academy Theatre.

Some consideration was accorded the possibilities

of previewing the opus in a wigwam,

but none could be found sufficiently commodious

to cover Sandy Abrahams.

Teel Carle's Paramount praLsery apprises

that the studio recently hosted a froup of

a>iation executives attending a conTcnUon of

the National .\viation Trader; .\».s'n.

Should have been a cinch for the pabliclty

staff to handle, since Teet and his lads are

up in the air most of the time anrway.



—George Lalt-Columbla headline

Possibly it was written In the pubhcliy department.

Judging by some of the relCMes

emanating therefrom.

Klaioned full-page advertisements In local







He used to direct pictures. Times change

but little.






T ippert has a new cashier, Mary Lee Kathman,

who moved from National Screen

Service: She replaces Christine Kirkpatric

... Ed Cruea, Allied Artists manager, returned

from a couple of days In Yakima

. . . L. O. Seley, Manley, returned from

eastern Washington and Spokane by way

of Walla Walla and then took off for Portland

to work with Pinkie Shelton, the Manley

Oregon representative.

Eldon Pollock has taken over the management

of the old Rio Theatre in Burhngton

and reopened it Monday (1) . . . Harry

Hollander, AA, was in town from the studio

in connection with the cartoon, "Rudolph, the

Red Nosed Reindeer," which is now ready

Paramount staffers will

for release . . .

hold their annual cocktail dinner and dance

at the Sorrento hotel December 13 . . .

"Hiawatha" has been booked for Christmas

week at the Coliseum, opening December 24.

. . Arlene Kelley spent Thanksgiving

. . .

Staffers of 20th-Fox will have their annual

Christmas dinner at the office on the 20th

. . . Don Condon, booker for the navy, was

on the Row . . . Herman Wobber, 20th-Fox

division manager from San Francisco, was

in two days .

weekend at Leavenworth, Wash. Ruth and Keith Beckwith of North Bend were

in Portland over the Thanksgiving holidays

. . . Mike Powers, 20th-Fox eastern Washington

salesman, was called in for a meeting

with Jack Burk.

On the Row were E. D. Pollock and E. M.

Snow of Mount Vernon; S. P. Dean of the

Lakewood and Rex theatres, and the Stahlcup

brothers from the Community Theatre, Tacoma;

Joe Lewis from Snoqualamie; Harry

Ulsh, Island and Empire theatres, Anacortes;

Leonard Raatz, Oak Theatre, Oak Harbor,

and Albert Fernandez of Neah Bay, Clallam

Bay and Pacific Beach.

Rob Ernie Pyle Theatre of $650

ALBUQUERQUE, N. M.—About $650 was

stolen recently from the safe of th? Ernie

Pyle Theatre, according to Manager Marlin

Butler. Police said the safe was opened by

cutting one of the door hinges.


Selling theatres is our business. Live

organization, quick results. When others

(ail, give us a try, past record of sales

is our proof.


Inquiries Answered Immediately


5711 E. Burnsidc Portlond 15, Orcjfon

Houses to Art Policy

SALT LAKE CITY—An unprecedented increase

in the number of art theatres has

been developing in the Salt Lake City area

in recent weeks. First to open, the Tower

in an exclusive residential area has been

operating for nearly a month. It is under

the management of L. Howard Marcus, son

of a former Salt Lake theatre executive and

mayor of Salt Lake.

The Tower has been operating with good

to fair results on "The Man in the White

Suit," "Stranger in Between," "La Ronde"

and "Cry, the Beloved Country." It seats

more than 500 persons. An art exhibit in

its lobby is co-sponsored by the theatre

and the Associated Utah Artists.

The Mario, located in Sugar House, a suburban

area, has been reopened as the World

Playhouse by H. MacKay Fraser, a former

University of Utah student. Its first offering

was "Miss Julie." Extensive remodeling and

redecorating are planned. A snack bar setup

is scheduled in an area in front of the


Intermountain Theatres has instituted

what it calls a Curtain Time policy at its

Uinta Theatre in Provo, about 40 miles south

of Salt Lake. The 600-seat house opened

under its art policy with "Tales of Hoffmann."

Playing only three pictures daily, the

theatre was filled for four days of performances.

This record started with an openingday

audience that had the Utah Symphony

appearance in the city to attract it also.

Under direction of Helen Garrity of Intermountain

Theatres, personal letters went out

to a special mailing list inviting picked

townspeople to attend the theatre.

R. J. Welch Signs Deal

With NBC's TV Staff

HOLLYWOOD—Continuing to draw upon

established cinematic craftsmen to strengthen

its own creative personnel, video plucked

Robert L. Welch, veteran Paramount producer

and writer. He signed a long-term contract

with the National Broadcasting Co. Welch,

under contract to Paramount for seven years,

produced such comedies as "Paleface," "Son

of Paleface," "Sorrowful Jones" and "Mr.


Stars at Muny Dinner


mayors and city

managers at the annual convention banquet

of the American Municipal Ass'n here were

entertained Tuesday (2) by ten film personalities.

Ronald Reagan was master of ceremonies,

and the bill was headlined by Ann

Blyth, the four Step Brothers, Bob Crosby,

Arlene Dahl, Jimmy Durante and Fernando

Lamas. The program was arranged by the

Hollywood Coordinating committee.

f^ol. Harry A. Cole of Dallas, Tex., national

chairman of the COMPO admission tax

repeal committee, was here Wednesday (3)

to confer with Oregon COMPO officers. Cole,

on a western flying trip, was met at the air- :

port by a delegation headed by Art Adamson,

local exhibitor. At noon he was honor guest

at a luncheon at Berg's Chalet. Hosts in-

eluded COMPO co-chairmen William Graeper

and Charles F. Powers sr. Graeper, representing

exhibitors, operates the EgjiJtian Theatre,

while Powers is 20th-Fox branch manager.

Ted Galanter and Allan Welder of MGM'si

west coast exploitation staff were due here

Saturday (6) with one of the "mermaids" in

the forthcoming swim musical, "Million Dollar

Mermaid," to town. The starlet will attend

a Multnomah Athletic club luncheon Saturday

and will present the club's swimming

team, now Northwest champions, with a

trophy on behalf of Esther Williams. The

film will open soon at a J. J. Parker theatre.

Plans were being made for the Oregon

Journal's annual Journal Juniors Christmas

party. Jerry McClung of the Journal. OJJ

director, conferred with Russ Brown and

Oscar Nyberg of EJvergreen theatres. The

party, which features a film for the youngsters,

will be held at the Paramount if arrangements

can be made.

Max Bercutt, Warner exploiteer, was in

town to boost "The Iron Mistress," current

at the Orpheum and Oriental. Bercutt

brought along the Bowie knife used in the

picture. The gimmick gained him some publicity

for the film.

The Sunday Journal magazine used a fourcolor

picture of Dawn Addams as its Thanksgiving

cover. The Kodachromes were made

available by Ted Galanter, MGM we:-t coast

representative . . . AUan Weider, MGM

northwest representative, was in town working

on product, as was Sam Seigel of Columbia.

Chester Theatre Is Purchased

CHESTER, CAILF.—The Chester Theatre i

has been sold to Walter H. Finn of Redding,

Calif., by Edmund Blair.















•B-e '•' *

'::-• "Rt


', jctiOD

- Orpllf






m wliic

fit liere on

rJ! lia

'a !o



: fl the cakl

m Fox, J

^'iii solar

a am one T

:a years lo(








: ;




Marco's Manchester

To Reopen for 'Bali'

LOS ANGELES Closed for llie two

years, Fanchon & Marco's Manchester Theatre

In the Inglewood area Is being Klven a

housccleanlnK In prcpiiratlon for Its Christmas

day reopening when, with six other

showcases In the Los Angeles metropolitan

area. It will begin a first run engagement of

Paramount's "Road to Ball."

The 1.600-seat house will have Rube Wolf

as Its managing director. It had been completely

remodeled Just prior to being shuttered

and was darkened, according to F&M.

because of Inability to .secure product on

better than a 21 to 28-day clearance. An

antitrust action .still Is pending on the Manchester's

behalf against all of the major

companies except Warners. Columbia. Republic

and United Artists.

Running mates to the Manchester on the

"Bali" booking are the Paramount Hollywood,

the Orpheum. the Picwood and three

drlve-lns, the Olympic. El Monte and Van


'Carmen' TV Is Canceled

In Northwest Centers

PORTLAND—The big screen telecast of

"Carmen" in Portland. Tacoma and Seattle

have been cancelled. The Metropolitan Opera

production, which was to be brought to the

Liberty here on December 11. can not be

brought via the coaxial cable from San

P'ancisco to Northwest cities because television

stations in Portland and Seattle already

have prior committments on the lone "channel"

of the cable devoted to television.

Marvin Fox, John Hamrick city manager.

said that so far there are no provisions for

more than one TV program on the cable.

Transfer Earl Baughman

KLAMATH FALLS. ORE.— Earl Baughman.

for five years local manager of the Klamath

Theatre Co.. has been transferred to Eureka

and has been replaced here by Bert Henson.

former manager of the Modesto Theatre Co. in

Modesto, Calif.

Six Newsreel Theatres in Austria

oi ?•

j There are six newsreel theatres in regular

operation in Austria with a total seating ca-

I pacity of 2,001.

G«t Your Special XMAS


From GMd OM D«p«iid«bl*


You Con Always Count On Us

For Top Quality and Fast Service

Arch Oboler's Three Dimensional Film

'Bv/ana Devil' Hits 400 in Los Angeles


i'ubllc lnt«re«t In thrwdlmen.slon





when l:

(1 m thr

Natural Vision |jii" 1- ., c

ii.iiKcci up all

astounding 400 per cent In thr firM wcrk of

Its day-date cnRogcmcnt at thr Dijmi.I'a:.

and Hollywood Paramount theatre, y'-.:..

new alltlme record.s In both hou.i«-« I h>-

Arch Oboler feature, playing at Bd\ttncrowntown ind llollyssood

Paramount Ihralrr^, .\rrh O b o 1 e r'»

"Bwana DrvU." fli-st fralurr to br (llmctf

in thr Natural VMon thrpr-dlmcnaio*

procnn, went on to e^tabll^h new bMHC

rrrord.s In both sltuatioiu. (iUmtnrd here

al the llolls-wood Par.imount premiere,

from left: Oboler. who wrote, prndurrd

and dirrrtrd; Robert SLark. male star of

the (ipus, and aclrrroi (laudrtte Thornton.

held up In a .second week with a .Tore of

150 per cent. "H^erythlng I Have Is Youn"

bowed at the Uberty to a week's gross of

115 per cent

Blue Mouse— Because of Voa (U-I), Islond Resca*

(U-I), 2nd wii ISO

Coliseum— Pony Soldier 20th-Fo SR.i

World—Th* Man in the White Satt ^U-l). 2nd wk




Seattle, Wosh., Portland, Ore.,

San Francisco, Calif., Los Angeles, Calif.





BOXOFFICE :: December 6. 1952


. . Robert


monoxide poisoning, caused by folks keeping

their car heaters running to keep them


warm. Already, with an around-zero cold

snap, two have been taken out of a Denver

•Phi' Paramount is large-screen televising the ping & Inspection bureau, was the innocent drive-in and placed under an oxygen tent

Metropolitan Opera opening of "Carmen" victim in a three-car accident. Fetz was to revive them. A couple of years ago a

from New York December 11. The theatre hospitahzed a few days with a cut mouth person was killed in a Pueblo, Colo., drive-in,

wUl close its film show at 5 and at 6:40 Denver

time the opera will start on the thea-

he came upon two other cars, one of which

and bruises. Fetz was driving alone, when because of inhaling carbon monoxide.

tre's large-screen television. Free coffee and was driving the wrong way on a one-way Two employes of the Paramount exchange


sandwiches will be served. Prices, with an street. That car hit another and the two have moved into new homes. John Thomas, i

advance sale, are $2.40, $3.60 and $4.80. Harris

Wolfberg, head of Wolfberg Theatres, that was going the wrong way was killed. Gene Vitale. booker, has bought a new housei

smacked Fetz' car. The man driving the car salesman, has just built a new house and


apologized for the apparently high prices, but Ketz' car was badly damaged.

Spahn, independent film buyer

and booker, has returned to Filmrow and is

pointed out they were necessary because

Mrs. Arlie Beery, wife of the Manley district

representative, is in St. Luke's hospital,

located at 737 21st St. . . . Pete Bayes, Paramount

publicity man, went to Albuquerque,!

of the large cut demanded by the Metropolitan,

the arranging company, and the

where she underwent an operation . . . This

N. M., to set up pubUcity for "Road to Bali"

high phone line charges.

is the time of year for drive-ins that are and "The Stooge."

Lynn Fetz, manager of the Denver Ship-

staying open to watch out for carbon

Patricia Clark, daughter of Joe Claik, Lippert

Pictures salesman, underwent an appendectomy

at Mercy hospital Sylvia

. . .

Greif has been added at Paramount as a

biller . . . Don Hammer, who recently sold




his interest in the Denver and Salt Lake City

Realart exchanges, ha-s reopened another exchange

to be known as the Intermountain



Film Exchange and will handle reissues and

new independent features. As soon as a location

is available, he will have an office on

Grand Theatre




Grand Islond, Neb.

Filmrow and will serve Denver and Salt Lake


Frank Wood has leased the Rio, Dolores,

Colo., from Roy Benham . . . Among the

theatre people who drove in for the Thanks-


giving day football game at the University

of Denver were Mr. and Mrs. George Mc-

Cormack, Canon City, and Mr. and Mrs.i

Gerald Anderson, Riverton, Wyo.

Hal and Dick Bennett, owners of the Skyhne

Drive-In, Sheridan. Wyo., have bought|

the Orpheum at Sheridan from Fox Intermountain

Theatres, and will take over February

1. This is one of the theatres that thej


City «.


court directed Fox Intermountain to sell asj

... gooa "o^, °i toW yo^

part of the divorcement proceedings.

Filmrow visitors included WajTie Bauer,!

Manco; Joe Wills, Socorro, N. M.; John W.r

Murray, Springfield; Lionel Semon, Pueblo,|

and Leonard Leigh, Socorro, N. M.


^°°' -tToro

f.hW ^•^°^* 00-"-'='''^


., with

°°^ ° „ore l^'^^^l' v,w Bigk^*? cbooay ^e^""^* become e^e" „„ oore l^^'^^Jl i always

^B Bigivty 6bo 3,en »


have 1 yc.^

Airer to Be Built by Weskil Chain

COLFAX, WASH.—L. H. Weskil. manager

of the Weskil theatre chain, intends to build

a drive-in on an eight-acre tract near Pullman

along the old Colfax-Pullman highway.

The Weskil circuit operates theatres at Sand-: f'i tte Ui

point, Ida.; Pullman and Colfax.

1 bear at our e quail? ^ ^^^r^YiWt-^


^ cordially

Training for Teachers in Iron

The U.S. embassy during the last year.

supplied films and equipment used by the]

Iranian educational system for audio-visual

training courses for elementary and sec

ondary teachers.



Headquorttrs Office

Kansas City, M°i s s o u r i



Cleveland>Chicago> Son


cirgest coveraoe in U.S. No "Net" list- [

inos. Hiolicst rcpul.itioil for kiiow-liow

and fair dealino. 30 years experience inciiiiJinii

exhibition. Asl< Better Business Bureau,

or our customers. Know your brolter.

ARTHUR LEAK Theatre Specialists

3305'Carutli. Dallas, Texas

Telephones: EM 0238 - EM 7489




:: December 6, 196J(I

' ^^

I H"*



1 saying


1 throughout


I tlon





. . Claude

. . Unlveraal


^"^ ''"''" '*'""'"'• '•'^^ "f^* U.S. secretary

of aKrIciilture, helped a motion picture

to Incroa.sed gro.sses In the Salt Lake

area was related this week by BUI Gordon.

manai?er of Warner Bros. here. After Benson

the movie. "Room for One More." he


wrote an un.sollclted letter to the film comiiiiiiy.

praising the content of the picture and

"there should be more like It." With

his permi.ssion. Bill had thousands of copies

of the letter mimeographed and sent

the Utah and Idaho region. He

I also displayed blowups of the letter outside

theatres. of Benson's church poslhe

is a member of the governing body


the Mormon church, which is predominant

In the two states) the picture did "smash"

business, Gordon says.

Jack Swon.son has resigned as Montana

salesman for 20th-Fox to open the Swonson

Theatre Agency on Filmrow. Jack, a member

of the golfing Swonson family in the motion

picture industry in Salt Luke, has a wide

background of experience in the business. He

has served as salesman with Paramount.

Eagle Lion and 20th-Fox. and was branch

''^ manager for Eagle Lion at the time it went

to United Artists control.

Mary Ure is new stenographer at Allied

Artists . . . Bob Braby. undesignated canvasman

for Variety Tent 38 of Salt Lake, attended

the international midwinter meeting.

Bob and Sam Gillette, incidentally, will be

fighting it out for the post of chief barker,

now held by Bill Gordon.

What will completion of the mountain-top

transmitters by Salt Lake's two television

stations mean to the theatre business in Idaho

and the rest of Utah? Local theatremen are

ponderlHg this question since the transmitters.

Which are located on 9,000-foot peaks southwest

of Salt Lake, have increased the carrying

power of the stations. Cities, such as

Ogden, which weren't getting video too well

until now. are expected to go overboard for

the medium. Earl Stein, who operates a circuit

in Montana and Idaho, expects his


to be hit hard soon.

To Build 250-Car Outdoorer

DAYTON, WASH.—A drive-in will

be constructed

here this winter, Lowell Spiess, manager

of the Liberty Theatre, disclosed recently.

The new- 250-car outdoorer will be

located on the A. J. Harting land one mile

west of here. Construction is to begin immediately.

Plan Ozoner in Kamicih, Idaho

KAMIAH, IDA.—Mr. and Mrs. Miner Bethman

are planning to build a 200-car drive-in

about a half miles from here on the highway

to Cottonwood. The Bethmans operate

theatres here and in Kooskia.

'Silver Lining' Suif

Won by Warner Bros.

SALT LAKK CITY Thr mullon plftiirr

Industry ha.t won a $3')(i,fH)

I 201



. . Copper

. . Walter

. . Edgar

. . John

. . Hy

. . Vic

. . Jack

. . Paying






ȴ^e Robert L. Clark agency has been appointed

northern California agent for

Manhattan's foreign and domestic films.

Clark, former sales manager for Paramount,

recently moved his agency to 166 Golden

Gate Ave. . . . Directors of the Independent

Theatre Owners of Northern California recently

changed the name of the organization

to Northern California Theatre Owners.

The board endorsed theatre collections for

the March of Dimes and urged all exhibitors

to lend their support . drippings

collected from October 15 to the 29th

added 242 pounds to the northern California


Anne Belfer, publicist for North Coast Theatres,

and Lou Maren of Columbia carried

out a novel stunt for the opening of "Eight

Iron Men" at the Orpheum Theatre. Eight

Korean veterans came from Camp Stoneman

to assist a blood procurement drive

put on by State college. The winner of a

donor contest was the guest of Mary Castle,

star of the film, at a dinner dance at the

Palace hotel. Between 8 and 9 opening night.

Miss Castle signed autographs to pictures

in the lobby. One of the students at State

college had a problem—he didn't know

whether to donate a pint of blood, which

would enable him to date Miss Castle in

a weakened condition, or save his blood and


ORDER 'ectteomoTion




have the




SAN Fluuicisco t.ctxyi



Count on u« for Quick Action!





Ou( wrid* coDtacta «rtth th« •shibilsn

auur« you ol solUltftlory r«sult&.


Fint Arts Bldg. Portland 5. Oregon

date a campus girl.

The Dos Palos Drive-In, owned by Kegas-

Hales, is now being handled by the Arch

Buying and Booking Service, of which George

Archibald is head. Incidentally, the Sundowne

Drive-In at Los Malinos, now closed

for the winter, will be handled by Archibald

when it reopens in spring . Weiss,

owner of the Isleton Theatre, has taken over

the Vista Theatre at Rio Vista from William

Laurie . Finn was along the

Row booking and buying for his Chester

Theatre at Chester, which he acquired recently

from Bill Blair.

"The Miracle of Fatima" will open at the

Coliseum Theatre, a neighborhood house, for

a limited engagement. The theatre, dark

for the last six months, will remain open

Rotus Harvey

only for this booking . . .

and his wife attended the Allied States

convention in Chicago and then went on to

Pittsburgh for the Variety Club event . . .

Ed Clayes, former manager of the Shamrock

Drive-In, San Jose, joined Redwood Theatres

Bob Davis

as a manager in Eureka . . . is papa of a baby girl. He is associated with

the Triple S. Supply Corp . Stein,

publicist, returned from a European jaunt

... Ed Levin, former operator of Paris

Theatre in Oakland and now a Hollywood

producer, was married recently . . Johnnie


Ray, the cry crooner, had a fair opening

day Wednesday and gradually built up on

Thanksgiving day and the weekend.

. . Harry

Boyd Sparrow, manager of Loew's Warfield,

will leave for a month's vacation December

11 in Washington, D. C, his home.

Taking over the reins in his absence will be

Martin Burnett, division manager .

Morgan, assistant at the Warfield, made a

tie-in with the Oakland and San Francisco

Mayflower restaurants on "Plymouth Adventure."

Republic Starts Two Films;

Readies 3 More for Camera

HOLLYWOOD—Republic is

hitting an alltime

production peak for the Christmas season,

with two films already in work and

three others geared for camera starts before

the end of the year. Currently filming are "A

Perilous Voyage," starring Vera Ralston and

Scott Brady, and "The Woman They Almost

Lynched," with John Lund, Brian Donlevy

and Audrey Totter.

These will be followed by "City That Never

Sleeps," to shoot on location in Chicago as a

Gig Young-Mala Powers topliner; "Sea of

Lost Ships," story of the coast guard, and

"One for the Road," a prize ring drama.


-:0 O O





ix 'n ',\ '/> 'P 'f /(> 'r^ '" !< '!> !- (1 'I' •!- 'r> 'I- i> 'n 'I- '1^ 'f 'I- 'n



Tha four B. F. SHEARER COMPANY offices, conveniently lototed, offer Pacifk Cooit theotre

operators unequalled ond exceptlonol SERWCf. EocK office is completely slocked, equipped

ond STAFFED by experts lo completely satisfy ty»fy possible requirement any iheotre needs.


lOS ANGELES: I9S4 Stuth Virmoat . aochesiei IMS • PORTLAND: 1947 N. W. Kiicniy • M«alic )543

SAN FRANCISCO: 243 Olilin Gilc to. UNdnhill I ISI6 • SEATTLE: 2311 Seconil «vi. Elholl 1247


pormerly operated by Harry Wineberg for

many years, the Oriental Theatre, neighborhood

house in Hollywood, has been taken

over by Joe Buse . Singer, former

Canadian theatre operator, has opened offices

here to round up a cast and crew

for a series of westerns which he plans to

make in Calgary . Becker of Metro

Theatre Service returned from Riverside

after huddles there with Milt Hossfeldt,

owner of the Avenue Theatre.

In addition to his theatre interests (he

operates several Spanish-language houses in

this area), Frank Fouce is one of the principals

in Spanish-International Television,

Inc., which has applied to the FCC for approval

to erect a TV station utilizing com-

. . Harry

mercial channel 34 here. His son Frank L.

is also a member of the syndicate .

Plunkett of the National Theatre Supply

office in Seattle checked in for a visit at

the local branch.

William Z. Porter, Allied Artists field representative,

returned from a midwestern

junket, during which he huddled with branch

managers regarding exchange operations in

Chicago, Detroit and Indianapolis .

one of his infrequent trips to the Row was

Jack Zamsky, owner of the Coachella Valley

Drive-In in Indio . Fairchild

relinquished his lease on the Crenshaw The-


atre and the showcase has been temporarily


closed for minor repairs. It reverts to the ;

Western Amusement Co., which reports the i


house will be reopened soon.


. . .

Dan Sonney of the Sonney Amusement Co. i

returned from a San Francisco business trip

Here from New York for parleys at

the local branch was Murray Lafayette,

United Artists exploiteer . . . Vic Walker,

owner of the Surf Theatre in


Huntington i

Beach, appointed Sam L. Terry as manager


of the house and instituted a new policy of 1

showings seven nights a week. In the re-


cent past the theatre had been open on

weekends only. Terry's new crew


includes ;

Sally Ritter, cashier; Cai'olyn Cuff, in charge


of confections, and Bob Miller and Frank

Green, projectionists.

J. C. MeDonough has taken over the :

Tower Theatre in Santa Paula from Fox West


Coast, effective next January 1. He al^o operi

ates two Spanish-language houses in Brawley


. . Izzy

. . .

Back on the Row after a junket to Mexico


City was Ben Goldberg of Goldberg Film i

DeUvery. He made the trip along with other i

members of a Masonic organization .

Berman, executive of the Eastland circuit,

and wife took off for New York on a pleasure .

trip On vacation in Las Vegas is Dan


Poller. Fox West Coast booker.

The majority of the projectors in motion


picture theatres in Austria are prewar Gerj

man machines. i|


Write or Phone

Irv Bowron, Soles Mgr.


Phone: LI 6SS5

10700 N. E. Sandy Blvd., Portlond, Oregon




I ample



1 Durwood


are, Dij.

«», lor,,


John J. Jones Elected

Tent 26 Chief Barker

CHICAGO—Variety Tent 26, meeting at

the CongreKs hotel here Tuesday (25' elected

t and B;

Johnny J. Jones of Jones, Llnlck A Scliacfer


KANSAS criT- Commonwealth advanced

from fifth to fourth place In the Men's Pllmrow

BowUnK Icusue, u.n MOM .^llpp«'d out o(

the first four. Pllm Delivery contlnupd lui

the klnKPln of the leaKUc with 33 vlctorlen

luul 20 I0.H.SC.S. The Fox Trottcri and RIU

Tlieiitre were clone behind In .tecond place

with 31 and 21. Jack Stewart rolled a new

li'UKUc high 30 murk of 530 lo aid the leaders




Theatres Co. as chief barker for 1953. Other

officers elected include Nat Nathanson. Allied

Artists, first assistant chief barker;

James E. Coston, Coston Theatre Enterprises,

second assistant chief barker; M. M. Gottlieb,

Universal, property master, and Manny

Smerling, Confection Cabinet Corp., doughguy.

Canvasmen include James J. Donohue,

Paramount; Arthur Schoenstadt, Schoenstadt

Theatres; Tom Flannery, White Way Sign

Co.; Max Rosenbaum. United Beverage Co.;

Jack Kirsch, Allied Theatres of Illinois;

Irving Mandel, theatre operator; Edwin Silverman,

Es.saness Theatres; David Wallerstein.

Balaban & Katz. and Irving Mack,

Pilmack Trailer Co. International canvasman

is Joseph Berenson, National Theatre

Advertising Co., and international representative

is Jack Rose, Indiana-Illinois



KMTA Drive-In Session

March 4 in Kansas City

KANSAS CITY—Arrangements are being

made for the annual Kansas-Missouri Theatre

Ass'n's annual spring drive-in meeting

that will take place March 4, 1953, at the

Phillips hotel here. The one-day affair will

have an inter-regional flavor, according to

Stanley H. Durwood, chairman of the meeting.

Ample display space has been reserved at

the hotel to show the latest in equipment for

drive-ins. Displays will be set up a day in

advance of the meeting to a,ssure exhibitors

time to view them. Drive-in operators

from Nebraska, Oklahoma. Arkansas and lUijHOis,

in addition to the Kansas and Missouri

have shown an interest in attending.

said there would be no registration

fee. He also promised those planning to attend

that the meeting would move rapidly

from one topic to the next to insure a wide

coverage in the discussions. Jack Braunagel,

Commonwealth drive-in supervisor, is vicechairman

of the affair.

Bear HaxdVi








•The 20th-Fox office has signed up 100 per

cent for the Will Rogers Memorial fund

. . Peter Mailers, Mailers circuit, Fort Wayne,


was in the east on a business trip and was

to visit Washington before returning home .

Mr. and Mrs. George Mailers, Defiance, Ohio,

drive-in, were visiting in Washington . . . Clyde

Nihiser and his wife, operators of the Limberlost

Drive-In at Geneva, have returned from

a vacation in Florida and are preparing to

open the Star Theatre at Geneva . . . Mr.

and Mis. Jerry Heinlein, operators of the

Arcade, Gas City, visited his parents at Garrett.

Clair Stucky and his wife of the Warren at



Grand Theatre

Grand Island, Neb.

Warren and the Lakeland at Angola returned

from an extended vacation in the east . . .

William Brennen, U-I salesman, spent

Thanksgiving day with his parents in Morristown.

N. J. He was accompanied by his wife

and baby . . . Irving Dreeben, Columbia salesman,

spent Thanksgiving day with his wife in

New York. She is connected with the public

schools there.

Sam Oshry, U-I manager, and his wife are

vacationing in Greenville, S. C, and will visit

friends in Atlanta, Ga.. before returning from

a two-week vacation . . . Norma Lattimore,

contract clerk at Warner Bros., is confined

to the isolation ward at the Methodist hospi-





Tjnlted ^^i;" ^g street

2U^9 CW;f ° 8, Misso^tfi

Kansas City D. "" .


vitb the

7\le - f il- »^7,;;; co^traotine ^^,

" iehty



'Prisoner' Bows at 120

As Chicago Leader

cmCACKJ Bu^lIlc.s8 at first run houses

was Koocl- 1*^0 "•"*' bills bowod In to excellent

business— the ChlciiKO with "Prisoner of

Zenda." plus a stage show headed by Nat

"KlnK" Cole, and the Roosevelt, with a twin

bill. "Operation Secret" and "WaKon.i West "

"Ivanhoe" did average In an eighth week at

the Oriental and "The Snows of Klliinun-

. .

Jaro" did very good In a fourth week at the


(Average Is 100)

The Prisoner of Zendo (MGM), plus

.h,j.v 120

,..,,., Five Anqcis of Murder Col) 110

orand- The Devil Mokes Thre* (MGM); My Man

and I MGfAi .'ri.l wk 105

McVickors The Iron Mistress (WB); You foi M«

(MGM) 105

Oriental -Ivonhoc (MGM), 7th wk 100

Palace— Becousc You're Mine (MGM), 6Hi wk. . . 95

Stotc-Lokc- The Snows of Kilimoniaro (20th-Fox),

4iti wk no

Roosevelt — Opcrotion Secret (WB). Wagons Wost



Surf—O. Henrys Full House !20th-Fox). -Ith wk. .


United Artists — Tlle Miroelc of Fotimo (WB),

5tti wk 100

World Plov^iousc — The Strange Ones (Tcttcl),

2nd wk 110

Woods—Konsos City Confidential (UA), 4lh wk.. . 95

Ziegtcid- -Edward ond Coroline (Lopert) 105

"The Promoter' Scores 400

In Kansas City Opening

KANSAS CITY— "Tlie Piomoter" was the

hottest attraction in town last week by recording

400 per cent at the Vogue, a neighborhood

500-seater specializing in art films.

"The Iron Mistress" pulled 140 at the Missouri

and "The Savage" hit a sinular figure

In its second week at the Paramount.

Kimo—A Song to Remember (Col), reissue 130

Midlond— Plymouth Adventure (MGM); Red Snow

(Col), 2nd wk 90

Missouri—The Iron Mistress (WB); Army Bound



Poromount—The Savage (Poro), 2nd wk 140

Tower, Uptown, Fairway and Granada—Monkey

Business (20th-Fox); (ot the Tower and Granada

only), Fargo ( AA) 1 25

Vogue—The Promoter (U-l) 400

Lower Theatre License Fee

KEWANEE. ILL.—The local city council

has adopted an amendment to the city ordinance

governing licenses of theatres, cutting

the fees in half. The council agreed that

television had cut into theatre attendance.

The film houses have paid a fee of 60 cents

a seat, but under the amended ordinance

the fee will be 30 cents a seat.

First Airer for Porter County


Sons Co.. owners of two theatres in Valparaiso,

have announced plans to build Porter

county's first drive-in on U.S. 30 near the

old Lincoln Hills golf course, four miles

west of the city.

Four Films Rated Adult

CHICAGO—The motion

picture censor

board reviewed 88 pictures. (433,000 feet of

film I, last month, classified for adults four

foreign films.

•( I.I (H'MK \ l)I>n. W — 11.1 mill

l.von, tii;in,ii;f tin- I';ir^iriiiiuiil Tl,c.itrr

in Kaiivi.s (ilv. liMiks nvrr an

Kc.vplian displ.iy whlrh Jim Cii.stlr. Paramount

I'lcturi-s. armnKrd to hasr flown

t« Kansas City from Kgvpl by Tr.ini-

World .\irlinps for thr run of "Clropalra."

a rrrrleasiv Otlirr promotion ronsistrtl

of two pony -drawn Ki>|H* chartots

on downlown stri-els and niammoOi cutout

letters for the title on (hr marqupr.

Don llalpy. a.vsistant mamiRcr. aided in

llie promotion.

Telenews at Chicago

Will Show 'Carmen' TV

CHICAGO The Metropolitan Opera Co.

will play a one-night engagement at the

Telenews Theatre here December 11 via largescreen

theatre TV. The Telenews installed Its

TV equipment earlier this niontii in time to

show telecasts of the presidential election.

The Met's performance of Bizet's "Carmen"

will be telecast in its entirety over the closed

circuit of Theatre Network Television.

The small, 400-seat Telenews pos.sibly will

offer "Carmen" on a reserved-seat basis.

Name P. G. Sklavonis

FRANKFORT. IND.—P. G. SklavonLs of

Chicago has k)een named manager of the

Roxy and Clinton theatres, succeeding Robert

Jack.son, who has been transferred to

Fort Wayne to manage the Jefferson Theatre.

All houses concerned are owned by the

Alliance Theatre Corp.

Seeks TV Permit in Kcmsas City

KANSAS CITY—The FCC has received an

application from the Empire Coil Co.. New

Rochelle. N. Y., seeking to estabhsh a TV

station here on ultrahigh frequency channel

No. 25. and in St. Louis on UHP channel 30.

The Empire company is a TV equipment

manufacturer. It now owns video stations in

Cleveland. Denver and Portland. Ore. The

application is the first received for an UHF

TV channel here. Four local radio stations

are bidding for channels 5 and 9. both on

very high frequency.

Frisina Chain Purchases

Drive-In at Mattoon, 111.

.MATTOON. tLt, Thr


by lh« r




. . The

. . Bernard

c I C A G O

. .

etars and Stripes Forever," the motion picture

of John Philip Sousa's life, will open

at the Palace next Monday night as a benefit

for the Women's Faculty club of the Northwestern

Medical School. Debra Paget will

appear at the opening . The Van A. Nomikos

circuit has taiien over the Embassy, formerly

operated by Essaness, and will reopen

it Christmas day.

Are American theatregoers "immature and

irresponsible"? Daily News critic Sam Lesner

answered the question last Sunday over

WNMP. The station tape-recorded the interview

Saturday at the H&E Balaban Esquire.

Patrons were invited to participate in future

monthly forums to be held in the Esquire's


Albert Dezel of Dezel Productions, who was

in town two weeks for conferences with Sam

Kaplan and Harris Dudelson, left for New

York to work on distribution of foreign pictures

in eastern territory . . . The downtown

Telenews started selling tickets for the telecast

of the Metropolitan Opera performance



— Send For Price List —

Freight Prepaid on $75.00 or More


1220 S. Michigan Chicago 5, III.

of "Carmen" December 11.

at $6 top started off very big.

The advance sale

Simon Jacobson, short subject booker for

the Illinois-Indiana circuit, has resigned after

. . . Harry

12 years and to go into another business . . .

Sam Levinsohn, head of the Chicago Used

Chair Mart, was in New York

Bauer, manager at Clasa-Mohme, reports the

French "Bethsabee" was big at the Alex and

was held over for the second time . . . Sam

Levinsohn, president, said the Cinema lodge

will hold a humanitarian award dimier during

February honoring one of the outstanding men

in the amusement industry.

Ralph Stolkin, still listening to offers for his

controlling interest in RKO Pictures, was in

Hollywood conferring with Howard Hughes.

Both are involved in lawsuits filed by minority

stockholders . . . Russell Stevenson, former

manager of the Times Theatre, Rockford, is

now acting city manager there for Great-

States circuit, stationed at the Palace Theatre.

He succeeds Milton Brown, former city

manager who has resigned. Richard Williams,

assistant at the Fischer in Danville, has been

transferred to the Rockford Times as manager.

The H&E Balaban circuit, which is building

a television station in Rockford, 111., has

applied to the FCC for a license to construct

a Milwaukee station . . . Gene Atkinson,

business agent of projectionists Local 110, returned

to his winter home in Hollywood, Pla.,

following the monthly meeting at the local!

... A baby girl was born to Mrs. Paul Eitel, j


wife of the son of Otto Eitel, managing direc-

tor of the Palace . Ideal Pictures Corp.

will distribute Walt Disney 16mm shorts to

nontheatrical users throughout the country . .

Dave Gold has been named manager of the

Mode, here, and Al Binenfield has been named

manager of the Lamar in Oak Park.

W. E. "Doc" Banford, Loew's district manager,

is resting at home after a three-week

stay in the hospital for an operation . . .

Chicago showman Leo Salkin will be 36

years married December 8. On that day he

will stage a big "Lest We Forget" show at

the Hines VA hospital.

. . Charles

Balaban & Katz theatres are collecting

funds for the Will Rogers hospital via collection

boxes in the lobbies . . . The Capitol in

Canton has been reopened . Temborius

will build a drive-in there .

Saunders has retired from the Alliance cir-

. . . Frank Todd has leased the

cuit managerial staff to enter another line

of business

Lathrop in Lathrop, Mo.

The Essaness Theatre circuit has taken over

the management of two niteries. The circuit,

headed by Edwin Silverman, took over the

Brass Rail and Bandbox, both formerly

operated by Al Greenfield. Both places are

located in the Woods Theatre Bldg. in Chicago's

Loop, which is owned by Essaness.

Ralph Smitha, general manager for Essaness

circuit, who is president of the night club

corporation, has retained Harry Greenfield,

formerly manager of both cafes.




^ .







designed especially to increase

your business (MUCH as 30%)

I 'bate!





* wire

* call




BOXOFFICE December 6, 1952,.




6, 1952 55


A S'.O riU/.K WINNF.K—Wllllum

. . . Film

. . . Paramount

. . Eddie

. . Janet

. , Elaine

. .






. . .

poy Haines, district sales manager for WB.

New York, addressed a meeting here of

brancli managers in Hall Walsh's district.

Frank Hannon,

Omaha; Leon Mendelson,

Des Moines; Les

Bona. St. Louis, and

Ru-ssell Borg, Kansas

City, attended. Norman

Moray, Warner

short subject sales

manager, was here for

a two-day meeting

with bookers and salesmen

on new product

Cinda Kimbrell,

bookkeeper in the same

office, will marry

Florenz Lorenzo on

Roy Haines

December 14 in Greenfield,

N. M. Warner Bros, will tradescreen


. . .

You're Killing Me" December

10. The company will hold its annual Christmas

shindig on the 24th in the office clubroom.

Jim Lewis, RKO manager, took the second

week of his vacation . . . Two RKO salesmen

were unable to get here for a meeting due

to the snow clogged roads in parts of Kansas

Joe Neger, 20th-Fox manager, returned

. . . from a confab in Minneapolis. New

product was the main topic during the two

day session.

Allied Independent Theatre Owners have

temporarily shelved plans for several regional

meetings, according to Fred Harpst, Allied




BOX OFFICE • 1324 Grand Ave, Kantai Cily 6, Mo


target coverage in U.S. No "Net" listings.

Highest reputation for l

BOXOmCE December 6, 1952 57




-Baby D»''

John Schnack Sells

Electric at Larned

LARNED. KAS.—John Stliimck. who earlier

this year celebrated hl.s 50th ntinlver.Miry

a.s u motion picture exhibitor, will

retire from the film business with the .sale

of his Electric Theatre here to Ted Irwin

of HolslnKton. The change In ownership

will De effective January 1.

Schnack ha.s owned and operated the Electric

here since 1912. but he pioneered In

film exhibition ten years earlier In 1902.

when he and the late R. T. Webb formed

the Edison Exhibition Co. and loured midwestern

towns with an EMIson KInctoscope

and a few reels of film. His first local

theatre was opened here In 1906 on the

second floor of his opera house on the present

location of the Electric.

Also slated for retirement at year's end

Is Marvin Bybee, manager of the Electric for

the hust 15 years, who toured the midwest

with his own stock company before he

Joined Schnack In the film business. Bybee

recently purchased a local barber shop.

This spring in recognition of his halfcentury

in the film business. Schnack was

guest of honor at a civic celebration, highlighted

by a testimonial luncheon and dinner

attended by a delegation representing

the Kansas-Missouri Theatre Ass'n and other

film groups. Shortly after that celebration.

Schnack arranged for the of the

John Schnack Express, a miniature train

installed in Schnack park here.

Ted Irwin, who will become the new owner

of the Electric, has been manager of the

Royal Theatre at Hoisington, one of the

Commonwealth Theatres circuit houses, for

the last seven years. A native of Great

Bend, he had his first experience in theatre

business in that city. Later he managed a

theatre at Lyons. During World War II he

operated the base theatre at the Herington

army air field.

Irwin, his wife and son Dennis, 12, will

move here and they plan a few improvements

at the theatre — "some things John planned

to do," Irwin said.

Elect Edward Butler Chairman

ST. LOUIS—Edward L. Butler, representative

of the ticket sellers, has been elected

permanent chairman for the Amusement

Employes Welfare fund of St. Louis. He was

selected at a meeting of the representatives

of various branches. He had been serving as

the acting chaii-man in the preliminary

stages of organization.

Charles Bells Buy Pix Theatre

BLUE MOUND. ILL.—Mr. and Mrs. Charles

Ray Bell of Terre Haute, Ind.. recently purchased

the Pix Theatre from Byers Jordan of

Decatur. 111. The Bells have moved to Blue




Theatre Supply Company

St. Louis

Arch Hosier

3310 Olive Slieel. St. Louis 3. Mo.

Telephone lEiferson 7974



LTurry t. ,\rUiur, Punchuii Sc Marco prciidrnt

and Rcnernl maiuiKer. rrtuntrd hrrr

briefly after a bu-ilncan trip lo New York

City and then planed to the went cosaI .

IteporLs from MemphU arr that Herman Fer-

RU.son. Maiden. Mo., thrnlrr owner. Iji making

nice proKrcvi In hu recovery from Injurlen

.suffered In an automobile accident near Maiden

a couple of weets ago

The new automobile of Charley Mound. Valley

Park, Mo., exhibitor, waa damaged In a

collision . . . Mrs Anna Leach, mother of

Mary Lou Sturhahn. PBX operator for 30th-

Fox, was burled In Calvary cemetery after

services at St. Roch's Catholic church .

Realart Pictures has "Hellgatc," Llppert picture

.set to open In the Fanchon it Marco

seven-day on December 17.

Gordon llalloran, manager for 20th-Fox.

attended a division sales conference at MlnncapolLs

at which plans for the first nine

months of 1953 were dlscus-sed. M. A. Levy,

division manager, presided . . . Paul McCarthy,

head of the McCarthy Theatre Supply Co.,

and his family returned Sunday (30) from a

Thank.sgivlng day visit with relatives in Iowa.

GeorKe Cohn, booker for Columbia, has

been promoted to the sales staff and Ls traveling

in Illinois. He is a son-in-law of Herman

Gorelick, co-owner of Realart of St. Louis , .

Joe Sarfaty, Universal salesman who was seriously

injured in an automobile accident on

Feb. 29. 1951. has visited FUmrow a couple of

times recently.

Out-of-town exhibitors seen along Pllmrow

included L. A. "Bud" Mercler. Frederlcktown;

Herman Tanner. Pana; Joe Katz. Benld; Bill

Williams, Union; Elvin H. Wiecks. Staunton:

Bill Turvey. Pawnee; Charley Beninatl, Carlyle;

Dean Davis, West Plains; Mrs. Ora Redford.

Auburn; Tom Edwards. Farmlngton;

Bernard Temborius, Breese; Ed Fellis, HilLsboro;

Herschel Eichhorn, Mounds; Bill Collins,

DeSoto; Kenneth Hirth, Pacific; P. Val

Mercler, Perryville.

Mrs. William Sherman closed her drive-in

near Jackson. Mo., for the season Sunday

(30i . . Officers and directors of the Amu.sement


Employes Welfare fund are to meet in

the Paramount screening room at 1 p. m.

Wednesday i3».

The furnace serving the United Artists exchange

broke down Wednesday (26> and gave

the office staff a very chilly time the remainder

of the week. New oil heating equipment

was put In Monday ill ... Charles Simonell.

Universal eastern advertising and publicity

department manager, was a recent visitor.

He came here in connection with the campaigns

for "Mississippi Gambler" . . . Ray

Colvin. TEDA executive director, left December

1 for a speaking engagement at Indianapolis.

The performance November 28 of "The

Country Girl' at the American Theatre was

called off at the last minute because of the

illness of star Robert Young. A capacity

crowd of 1,700 persons was disappointed. The

American has no bookings until December 27

due to the closing of two musical productions.

"A Tree Grows in Brooklyn" and "Gentlemen

Prefer Blondes." and to a sudden switch in

the routes of two other roadshows. "Top

Banana" and "Paint Your Wagon." As book-

W \K \Ml»\ VUt Ml» Itl - H .rr (

.Irthur. Irfl. ii( Kanrhon tl

l.nul< ,\mu«rmrnt I o. Tl ind

tilt^T M (|urrn, M. Ix>ul< Indrprndrni

film priKlurrr. .irr ptrlurrd abotr tt thr

flmt wiirld ln( ol (hr produrrr't nm

"Uakamlu" al thr K&.M i.OOO-M-al dr

luxe Fox Theatre.

Ings now stand the theatre reopen* Saturday

1 27 1, With ft new comedy. "Strike a March"

St. Loulslans are not without stage shows

since Sidney Blackmer and Lois WlUon are

guest stars at Anxell Bros. Emprcas Playhouse

In "Chicken Every Sunday." On December 9

the Empress attraction will be Sylvia Sidney

in "Goodbye My Fancy."

Realart has secured the stngle-reeler.

"Rudolph, the Rednosed Reindeer." and it is

available for immediate bookings. It runs tor

eight minutes and Includes many btg-name

personalities . . . The St. LouLt Allied ArttstR-

Monogram office, headed by Maurice Schweitzer,

Is doing nicely in the 13-week new bustiMM

drive. The first four weeks were destgnated

the Morey "Razz" Goldstein drive. It continues

through December and January. Some

fine prizes go to the winners.

St. Louis department store sales the week

ended November 22 on a dollar volume baaU

ran 18 per cent above the same week in 1961.

the St. Louis Federal Reserve bank reports.

The district as a whole gained 15 per cent . .

Andy Devlne was here for the National Retriever

Trial at Weldon Springs. Mo . . . Joe

Favre. assistant stage manager at the Empress

Playhouse, has been hobbling around with a

broken foot, cast and all. He has refused to

quit the Job because "the show must go on."

Loew's State here will not carry the televised

version of "Carmen" from New York

City December 11, but It will have the James

Lees & Sons carpet sales convention televised

from New York City December 8 from 11 lo

12 noon.

Distribution rights for U.S. 16mm films in

the FVench West Indies are usually for six

months to a year while for French films the

range Is from three to five years.



Select Drink Inc.

4210 W riorittonl Ave

Sr Louii. IS. Mo


MuHxfr-v 5219

^*... J urge employers

to install the

Payroll Savings Plan


• • •


Treasurer, Eastman Kodak Company

^'Continued saving will play an important part in protecting us against a

renewal of inflation. The person who saves contributes to the nation''s stability

and to his family's security. He can noiv also obtain a higher return on his

investment than he could in the past, because of the improvements in Defense

Bonds now offered by the V. S. Treasury. I urge employers to install the

Payroll Savings Plan wherever practicable, and employees to take advantage

of such plan. By investing regularly in improved Defense Bonds, Americans

serve their nation's interests as well as their own."

If your company does not have the Payroll Savings


Please tear out this page and send it to the "Big

Boss." Urge that he read, carefully, Mr. Folsom's superb

summary of the Payroll Savings Plan and its

benefits for enii)loyers, employees and our country.

The following figures should be particularly interesting

to anyone not familiar with the wide adoption

and the steady growth of the Payroll Savings Plan:

• 45,000 companies offer their employecj the Payroll

Savings Plan.

• since January 1, 1951. enrollment in The Plan has

increased from 5,000,000 to 7,500,000.

• in some companies, more than 90% of the employees

are systematic bond buyers — in literally thousands

of other companies, employee participation runs

60%, 70%, 80%.

• payroll savers are putting aside $150,000,000 per

month in U.S. Defense Bonds.

• the cash value of Series E Bonds held by individuals

on December 31, 1951, amounted to $34.8 billion-

$4.8 billion more tlian the cash value of Series E

Bonds outstanding in August, 1945.

Phone, wire or write to Savings Bond Division, U.S.

Treasury Department, Washington Building. Washington,

D.C. Your State Director will sliow you how easy

it is to install and maintain the Payroll Savings Plan.

If you have a Payroll Savings Plan, your State Director will show

you hov/ to build employee participation through a person-toperson

canvass that puts an Application Blank in the hancjs of

every employee. That's all you have to do—your employees will

do the rest.

The U. S. Government does not pay Jor this advertising. The Treasury Department

thanks, Jor their patriotic donation, the Advertising Council and



19 BOXOFFICE :: December 6, 1952 y












I vention.






Atlanta Paramount

Installs Television

ATLANTA— Big screen theatre television

will bccoiiu- 11 reiiUty hcrt- Moiicliiy (R) when

U will be Iniumurivted at the PiinunouiU Tlugtre

supplementing the resulur proKrnm.

Arnold, city munnger for Wllby Theatres,

operator of the Paramount, said the

Bell Telephone Co. had Installed

the coaxial cable at the theatre.

Arnold said Wllby Theatres had rushed the

In hopes of having It ready for

the Met's closed circuit showing of "Carmen"

December U. but he said the theatre firm

unable to get ready for that presenta-


However, the premiere program on the

big television screen will be a

coasl-to-coast televising of an Industrial conthe

first of its kind ever staged

anywhere. The program, sponsored by James

& Son carpet firm, will be viewed

throughout the nation by the firm's sales

staff members.

E. J. Melniker Continues

Coral Way Improvement

MIAMI— E. J. Melniker, owner and operator

of the Coral Way Drive-In, has been

going quietly and steadily ahead with improvements

in the theatre's equipment. Vision

has been greatly enhanced by an enlarged

screen and the capacity has been increased

by the addition of 150 speakers, A dual

sound system has been installed, and a

moonlight lighting system developed.

Melniker has long-range plans for further

Improvements. He has made a study of what

win best serve his patrons in the concession

building, and has completed plans for a newrefreshment

department. November business.

Melniker says, has been better than usual,

counterbalancing a slow October, experienced

by all local airers, due to a month cf torrential


Melnicker takes an active interest in the

local Variety Club, of which he is secretary

and to which he devotes a large share of his

time. He reports that the Saturday night

dances in the clubrooms have been resumed

lor the winter season.

Locke Crximley Resigns

ST. AUGUSTINE, FLA.—Locke Crumley,

long-time manager of the Matanzas Theatre,

resigned December 1. In 1938 when he was

manager of the Jefferson Orpheum, he was

Instrumental in interesting Florida State

Theatres in building a $100,000 theatre, the

Matanzas, here. He has been in the theatre

business since 1918, when he became associated

with Paramount. Crumley is succeeded

here by William Duggan, who came

from Gainesville.

41 Drive-In Is Purchased

MACON. GA.—The 41 Drive-In. the largest

airer here, has been purchased by the Georgia

Theatre Co.. operator of three other local

houses. Herman Hatton. city manager, said

Jack Fields, manager of the Capitol, would

take over the reins at the outdoorer, and

Robert Knight would succeed him at the


Vaudeville Will Return to Stage

Of Miami Olympia Dec. 10

MIAMI rtli- !' • ;

: lu rrlurii uf vauUrvUle

>lympl» U being received

to Florida : , . '

with fiivor Our aim," nuld Al Wclui.

booker for the area'n only .nucce.«ful project

of thl.s type, "U to pre.ient new nume» -performcr.n

who have never appeared in the

Olympia— whenever po.vilble And. believe me.

It's a difficult problem bccau.%e U»e amount

of talent today Is limited."

In pursuing what he meana by the difficulty

of procuring new namc.t for the vaudeville

nuirquee. .lald, "Tlic bulk of the

nation's talent today works on television

But TV Is no help to us becau.ic a lot of TV

acts are actually afraid to go out on a .itaRc

and perform In front of u live audience They

have no stage training at all. and. In (act.

they don't even know how to walk out on a

stage and get off It properly when their act

Is finl.shed.

Wel&s. who ought to know mast of the an-

-swers In thLs line of show business, has been

booking taknt for the Olympia since the footlights

went up on the very first stage .show

In 1926. On that occasion no less an act had

been booked than the highly sought-after

Paul Wh'teman band.

While the Palace Theatre In New York is

the only theatre In the country on a straight

vaudeville policy, about a dozen other

are currently offering variety bills along with

motion pictures, the policy to which the

Olympia returns on December 10.

Feature advertising is being u.sed by the circuit

to herald the initial week's bill, which

will be headed by Frances Langford. a particularly

happy choice since this will be her

first appearance in this theatre, in spite of

the fact that she and her husband Jon Hall



Chappell "Bobby Cobb, theatre operator,

lumberman and auto dealer, has been

named Man of the Year at Kayelle. .\la.

He is shown above reccivinK the trophy,

an annual award of the Exchange rlub,

from Dr. \V. F. Price. Cobb, with his

mother Lucille Cobb operatoN the Richards

and Dixieland theatres in Fayette.

A navy veteran. Cobb has served as president

of the Chamber of fommcrre. chairman

of the chambers new industries

committee and is now chairman of the

Fayette Industrial Development board.

UWIt d lAtiLU II. and ihc l» clainMd

. «ur "

of Imr.


itKi names uMtor coo*

at the Olrmpts amont


the Fo





theater can



SeZ/s /ce Cream Sandwiches or Bars-on-

Stkks in Amazingly Increased Volume—

You Gross up to Si Each!

If you're passing up ice cream profits because of high overhead,

lack of space or manpower— forget i(.' The ATLAS COLSNAC is paying

off big for hundreds of theaters. Even small neighborhood houses

overoge 500 sales per week!

• NO EXTRA HELP NEEDED—your regular personnel can

easily service the COLSNAC. No added packaging costs

load ice cream just as it comes from dairy.

• BUILT-IN COIN CHANGER and slug rejector— operates

on quarters, dimes or nickels. Eliminates change-moking,

increases sales 25yo.

• FITS ALMOST ANYWHERE— floor space only 22%" x

36 Vi" wide. Attractive lighted "impulse sale" display and

coin slot permit operation in dark areas. Ideal for drive-ins.

• AUTOMATIC— NO LEVERS— easy for children to operate.

"No stoop" delivery at waist-high level.

• AMPLE CAPACITY—98 items in vending, 100 in storage.

• TEMPERATURE CONTROL keeps ice cream just right for

eating— not too hard, not too mushy.


out for easy access to on-the-spot service valves. Locationtested

and proved trouble-free throughout U. S. A.


design plus long-life stamina — guoronfeed for o full year.

Dittribulad In ihe Southeast by:

WIL.KIN|Tkeatre Supply, Inc.

150 Walton St., N.W.

229 South Church St.

Atlanta, Go.

Chorlotto, N. C.

ATLAS 7ww 'm^*u4^ctuncH

Astor Chief Gets Rights

To TV, Theatre Programs

ATLANTA Sam Nalhanson o( Uir Hrli;.

Alnsworth Corp.. Beverly HllLs. Ciillf,. met

With W. M. Richardson, president of Astor

Pictures of GcorRla. and V. J. Bell", salesman,

recently, with the result that Richardson

accepted the distribution franchise for television

and theatre proKrams. which will be

handled by Bello. The tclevislor» and thcali

programs will be produced In Hollywood an.i

will Include Silhouette Quiz Show. Adventures

of Patches. Hollywood Newsreel. Nickelodeon,

13 musical short.s and a 62-mlnute feature,

tilled "Mlmi." starring Douglas Fairbanks Jr.

and Gertrude Lawrence. These programs are

now ready for television release. "Mlmi" was

shown on WSB-TV, Atlanta. Sunday 1I61 and

will again be shown on same station Friday

I'IKX l..\I,VIS WV.Y.K — o»o*f»



Diehard Kennedy has taken over the operation

of the Capitol and Betsy theatres

in Elizabethton. Tenn. He makes his headquarters

in Birmingham. At Wil-Kin Theatre

Supply in Charlotte, Tip Tipton said

the firm had installed Cycloramic screens in

the Plaza Theatre, Charlotte; the Varsity.

Chapel Hill. N. C, and Joy, Belton, S. C.

Harry Wayne said that he had sold Everfrost

soda bars to the Broadway in Clinton,

S. C, and the Richardson, Seneca, S. C. He

also sold Karagheusian carpeting to the

Dixie, Scotland Neck, N. C., and Cretors popcorn

machines to the Wayne, Goldsboro, and

the Starlight Drive-In, Fayettesville.

Wil-Kin had the latest in ice cream vendors,

the Colsnac, on display in Charlotte.

It is a completely automatic coin-operated


Harris Theatre Sales has installed a reconing

service for in-car speakers and servicing

for rebuilding heads and sound

equipment. Panny Cobb said Bryant Theatre

Supply had sold Wenzel projectors and

Strong lamps to the state hospital at Morganton

and new Co-Op speakers to the Conway

Drive-In, Conway, S. C. Bryant also

sold Hudson hosiery of Shelby ten pedestal

electric hair dryers.

* * *

The Ball Theatre at Jeffersonville. S. C,

has reopened under new management. Bob

Turnbull, National Theatre Supply, has sold

Simplex equipment to the Skyline Drive-In,

Orangeburg, S. C. It is a 200-car airer,

owned by George Townsend and Will Ulmer.

Construction has been started.

Leo Wann has taken over the Union Drive-

In at Union, S. C. G. W. Whisnant of the

Carolina Neon Co. recently completed marquees

for the Haymont Theatre, Fayette-


Quality &- Service

Serving theatres in the South for 31 years.

1 2 cents per word

Lowest cost anywhere

Minimum Order, $2.00

Strickland Film Co.

220 Phorr Road, N. E. AHonta


ville, the Center, Monroe; the Elm, Bladenboro,

and the Augusta Road Drive-In,

Greenville, which has a very pretty changeable

letter display. He has under construction

a marquee and stainless steel boxoffice

for the Scotland Theatre, Laurinburg.

Charles Duncan, with Standard Theatre

Supply for the last 20 years, the last five

of them in the Charlotte office, has joined

Charlotte Theatre Supply, where he will continue

to follow his trade of sound and projection

engineering. He is a member of the

Society of Motion Picture & Television Engineers.

Registration at the recent convention of

North and South Carolina Theatre Owners

was 625. The event was one of the nicest

ever held.

* * *

Johnny Kime told me about his new drivein

which is now being built at Havelock,

N. C, and which will be named the Marine.

It is scheduled to open soon.

The stars that attended the convention

created a lot of goodwill among the exhibitors

and Bob Bryant, who went along on

the Movietime tours, reported that they

made a good impression on everyone they


Nearly every dealer in equipment attended

the TESMA show in Chicago. Jack Wadsworth

has taken over the South 21 Drive-In

at Charlotte. Rainy nights have been cutting

attendance at theatres over the Carolinas


* * *

Hodges Theatre Supply is supplying Motiograph

equipment to the Surf Drive-In

at Lake Charles, La. The 1,000-car twin

airer is being built by Percy Duplissey

and Matthews Guidry and, while construction

is under way, it is not planned to open the

airer before February 1.

Another February opening is slated for the

Motiograph-equipped Rebel Drive-In at

Natchez, Miss., being built by Charles Morel.

The 500-car airer also is being equipped by


« » «

Floyd Murphy told me that he not only

remodeled the lobby of the Strand in Vicksburg.

Miss., but also added new restrooms

and brought it up to date.

J. L. Hicks of Hubert Mitchell Industries,

stage and drapery manufacturers, was on

Pilmrow conferring with E. W. Neeley at

National Theatre Supply on some jobs of remodeling.

* * *

Bob Roberts, oldtime showman, was busy

booking in stage shows and was pretty well

booked up until after January 1. Bob has

some good numbers which he is now booking.

Paul Shallcross of the American Desk Co.

is now out of the hospital after a siege of

stomach ulcers.

R. L. Gremillion of Southeastern Theatre

Supply has sold Gus Street equipment

for his Greta Green Drive-In Theatre at

Gretana, La. He has also sold equipment to

Richard Guidry, Left Cheramie and R. J.

Soignet for the Jet Drive-In at Cut Off, La.

* * *

Don Wilmoth of Southeastern Supply has

sold RCA equipment to L. R. Navarre and

Percy A. Duplissey for the Frontier Drive-In

at Sulphur, La. Don has also sold equipment

to Joe Pentard for a Negro theatre,

named the Star, at LaFayette, La. None

of the above four have opened yet, but

opening for some will be soon. All are

equipped with RCA equipment.

Injured in Freak Airer Accident

ST. PETERSBURG, FLA.—Peggy Holman,

a passenger in an automobile parked in

the Fourth Street Drive-In, was severly injured

when a portable sound speaker hurtled

through the windshield of the car in which

she was sitting. A patron, driving out of the

airer, had the portable speaker still attached

to his car window. It broke free and whipped

through the windshield of the adjacent

parked car.

Early Debut for Negro Ozoner

SCOTLANDVILLE, LA.—A drive-in for

Negroes is under construction here and is

expected to open very soon. The officers of

the constructing company. Elm Drive-In Theatre,

Inc., are Robert A. Hart III, president;

H. F. Randolph, vice-president, and Mrs.

Janet Hart, wife of the president, secretarytreasurer.

The airer is located on the Elm

Grove Garden road.

Plan New Airer for Selmer, Tenn.

SELMER, TENN.—The Selmer Amusement

Co., Inc., has announced plans for a 460-car

outdoor theatre to be located on Highway

142, near the Highway 45 intersection. Will

Tom Abernathy, president of the company,

said a spring opening is planned.



Dependable Products - Best ot Service

1 8 Yeors One Location

• Griggs Seating

• Bigelow Carpets

• Co-op In-Cor Speokers

• De Luxe Popcorn ond


227 S. Church St., Charlotte. N. C,

The Bryant name

ond good reputation

are your

guorantee of real




714 N.E. 1st Ave., Miami, Flo.


146 Wolton St., Atlanta, Go.


220 S. Poplor St., Charlotte, N. C.





BOXOFFICE December 6, 1952




I was

I cording



. . W.



Hopalong Cassidy Leads

Parade in Charlotte

'' «i5


CIIAHI.crrTE WlllUitn "Hupalciki^ (-...ssldy"

Boyd uppc'uiTd In tlie unnuul Curolliui

Carousel as pariide marshal. The Carousel Is

an annual prc-Chrl.stmas event In Charlotte

and this year was held ThanksKlvliiR clay.

It marks the official openlnK of the Christmas

sea.son by Charlotte merchants and the

occasion brouKht almost half a million people

to town.

Ca.ssldy came in for the event throuRh the

efforts of WBT"s Grady Cole and his sponsor

on the air. Coble dairies. Tlic western

star created quite a bit of excitement among

the younger folk both In the parade and In

other personal appearances In the city.

Seeks $25,000 for Injuries

JACKSONVILLE -- Piiriunounl Theatres

Corp.. owner of the Florida Theatre buildliiK,

is being sued for $25,000 in federal court by

Walter E. Mock and his wife, Leatha Irene,

for alleged injuries Mock says he suffered in

a fall down the theatre stairs on September

23. Mock said he fell into a hole on unllghted


Tornado Hits Ozark Airer

HARRISON, ARK.—A tornado struck the

Drive-In and toppled its screen, which

built to withstand winds up to 90 miles

an hour. The screen was valued at $6,000, acto

Doyle Branscum, city manager for


Help Gather Toys for Needy

FLORENCE. ALA.—The Norwood Theatre.

In cooperation with the Kiwanis club, sponsored

a toy matinee here November 28. Toys

which the kiddies brought as admission price

were turned over to the American Legion for

distribution to needy children at Christmas.




Qlrrulatlon of a petition to urcurr Sunday

shows In Crdiirtown. Ob . o|)|kmm1 at

a recent mcctInK of the Polk Coun'

Ministers A.vs'n The mlnUtern .i v

resolution In which they voted agnliiit

day fllnw "100 per cent" Two of o i:

Lam'.H Krandrhlldren were iitrlcken with pollu

and haspltallzed In Home. One of them Ln

out of danKer. Lam Li pre.ildent of Lam

Amusement Co. and owner of a circuit of Kome

15 to 20 theatres In QcorKla

Dorothy McCrome, .secretary to Jimmie

Harrl.son of WIlby Theutre.s, who wan hurt in

an automobile accident, ha.H returned to worl^.

...DC. Hand, Star Theatre. Roanoke. Alu

visited the Astor branch. Jlmmle Hello. A»t«:

salesman who had been In Florida for tv,<

weeks, returned In time for Thank-sglvlnK

with his family . M. Rlchard-'on of

Astor attended the Georgia -OeorRia Tecli

football game at Athens November 29.

R. R. Berry is the new owner of the American

Tlieatre here. He secured It from Charle,^

Adams . . . Ben Hill, U-I publicist, wa-s In for

the opening of "Because of You" at the

Rialto . . . Curtis Baucon of K&B Soda Co .

popular eating place for Filmrow employes,

and his wife are parents of a baby girl.

. . . The

Ken Reed, who was premiere organist of the

Imperial Broadcasting Co. in Tokyo while

serving In Japan sis a member of the army of

occupation, appears daily at the Fox. Reed

has been an organist since childhood, appearing

in theatres at 12 years of age

Georgia Theatre Co. has taken over the 41

Drive-In in Macon.

Ben Butler, MGM salesman who has been

sick for some time, has once again returned

to the road . . . Ted Toddy, Toddy Pictures,

has returned from New York and says his newpicture,

"Killer All," is ready for release.

The Plaza Theatre entertained more than

350 youngsters to the showing of "Sands."

Thene children took part In Ute fumnirr rMMliiitf

prncrum of the public Ubrmry Hlghhind

branch and »' Um iMlllUhlp 0(

Mm A P Houl

Airor Cula Op«rcrtin9 Schvdul*


. . . The




XXronietco has started to beat the drum for

. . .

its Christmas day opening picture at

first run Carib, Miami and Miracle. The

feature is "Stars and Stripes Forever"

The downtown Paramount had a two-picture

midnight show on a recent Saturday. There

was a separate admission charge. The event

was a first showing of "The Jungle" and

"Captive Women."

The Hi-Way Drive-In, located between

Dania and Fort Lauderdale, put on a pastmidnight

show for a Saturday feature . . .

Bernstein's Le Jeune Drive-In is featuring

its 7 p. m. Children's hour Entertainment is

geared for the kids until the start of the

The Little River neighborhood

main picture . . .

house makes a special event of its

Super Kids show at Saturday matinees, offering

eight cartoons as a starter.

. . .

The Mayfair Art appears to be doing very

good business with the reissue of "The Lady

Vanishes" Among Hollywood producers

and writers who have been here recently on

business or vacation-pleasure are Larry Leibson,

author of "The Miami Story" script

and of "For This We Fight," which is to be

made in Cuba: Fred Myers, United Artists;

Jan "Bowery Boys" Grippo, and "Doc" Merman,

former Paramount executive, now interested

in Cuban film plans.

Bob Daugherty will be missed from his





Are distributed by



1075 W. Adorns St. Jacicsonville, Flo.



no Franklin St. 329 West Flogler St

Tompa, Fla. Miomi, Flo.

Phone 2-3045 Phone 3-5038

Two Million Feet In Stock




2 Conductor No. 17 AWG Solid Copper Flat Parallel

Construction Rodent Resistant Non-water Absorbent

Jacket for Direct Earth Burial O.D. .35x. 20-inch.

Pockaged 2,500 ft. on Returnable Reels or 500 ft.

Coils. Price FOB Houston, Texas: On 500 ft. Coils

$60.00 per M ft. 2500 ft. Reels $40.60 per M ft

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.

per M ft.


1622 Austin St., Houston, Texas, Phone CA-9906



post as manager of the Olympia when he

leaves to become a district manager with

the Floyd Theatre chain, operating out of

Haines City. He has been with Florida State

Theatres and its predecessor Sparks Theatres

for nearly 25 years and has been the

Olympia's top man for the last two and a

half years. James Barnett, long-time manager

of the circuit's Florida Theatre in

downtown Miami, will take the helm of the

Olympia December 10, when vaudeville moves

in again. Barnett has made a reputation

for unusual promotions and especially for

the outstanding fronts that have regularly

appeared on the exterior of the Florida,

transforming it into jungle, circus or other

appropriate setting depending on the film


George Bolden, publicity man for the

Claughton circuit here, has taken a belated

vacation. While he is away, Don Tilzer, manager

of the Roosevelt, will help out . . .

Wayne Rogers, Claughton manager for the

Normandy, .is very happy to have Mrs. Lynn

Bevan back as assistant manager. Mrs.

Bevan, who had to give up her position for

several months, hadn't returned to her post

three days before she was left in charge of

the Normandy while Rogers

. helped out at

the Roosevelt in order to release Manager

Tilzer for main office duties. Rogers was

able to play "The Quiet Man" after a long

run in the downtown Royal, and says that

it "knocked all boxoffice records cockeyed,"

jamming the Normandy during its stay. The

feature was followed by "Just for You,"

which continued to make the boxoffice happy,

Rogers said. Children's matinees are Saturday

special events here, with cartoons, serials

and appropriate features booked. However,

Rogers is inclined to think that the main

attraction playing the theatre at the time

has a great deal to do with children's attendance,

which is not stimulated entirely

by special pictures geared to small fry patronage.

Claughton's Embassy was host to the Florida

chapter of the Society of Mayflower

Descendants for the showing of "Plymouth

Adventure," which was the circuit's Thanksgiving


Noted in town lately was Dave Prince,

district manager for RKO out of Atlanta

. . . Bob Mochrie was a visitor. He is

the former general sales manager of RKO

local Variety Club will hold its

annual election of officers December 10 . .


The Florida and Sheridan theatres played

up the local angle of the short, "Man Killers."

featuring Howard Hill, famous archer, and

filmed at Key Largo, a few miles south of

Miami . . . Unseasonably chilly weather did

not dim enthusiasm for the Ringling Bros,-

Barnum & Bailey circus, which pl.iyed a

Variety Children's hospital benefit here Tickets

were on sale all over town and club members

worked hard spreading the news.

The Roney Plaza and McAllister hotels are

installing television .sets in all rooms . . .

Robert Milasch, a veteran actor who was

before the cameras five years before "The

Great Train Robbery," is vacationing in

Miami Beach. He is now retired and owns

a gift shop in PlatUsmouth, Neb. Milasch

played in "Tlie Ten Commandments," "The

Spoilers," "The Buccaneer" and "The Little

Skipper," the latter being made in Jacksonville,

Fla., in 1915.

Herb Rau, back from an air jaunt to Honduras,

says that two of the several theatres

in Tegucigalpa show U.S.-made movies

about six months after they hit Miami. They

are in English with Spanish titles. In a littie

border village called Copan, Rau stumbled

into the backroom of a general store

and saw a "theatre" set up with wood benches

and displaying a coming-attraction sign for

"City of Gold," starring Wallace Beery.

"Movies here?" he asked. "Oh. we have a

theatre, all right," the guide replied, "but

the movies only come once in two weeks


The newly organized Miami Film society,

with a membership of 150 at present, because

of auditorium seating capacity, will see Greta

Garbo's "Camille" next month, to be followed'

by Gloria Swanson's "Male and Female" . . .

Robert Horton, starring in the current

"Apache War Smoke," is a former player with

the University of Miami troupe. He wired

regards and hellos to his Miami friends.

Desl Arnaz is said to have bought a new!

Florida home for his parents, and expects'

. . Former'

to vacation here with his wife Lucille Ball'

as soon as their new heir is born .

film star Bobby Breen is filling an engage-'

ment at a local night club.


That hard-working women's committee of

Variety Children's hospital tried a very ambitious

plan with their Breakfast at the Roney'

affair, when hats from all famous designers!

were flown here for a prize- winning showing.

Committee members modeled their hats

for the event. First prize was won by Mrs.i

E. J. Melniker, wife of the owner of the:

Coral Way Auto Theatre. She wore a Laddie-

Northridge creation, a large confetti-red hat

with maline drape. Paul Bruun. amusement

editor of the Miami Beach Florida Sun made;

the presentation. About 750 women attended'

the affair which was a decided success, enriching

the hospital fund. Mrs. Arthur Fried-,

man is chairman of the women's committee.,

Goyko Kuburovich, a 29-year-old Yugoslavian

and former movie salesman, now'

runs an ice cream parlor in Honduras. Kubu-'

rovich's first job in Honduras was renting,

and exhibiting 16mm movies in little villages!

throughout the country. He spent nine,

months fighting Tito, was wounded three

times, imprisoned and escaped to Sweden.

There he carried on anti-Tito campaigns via

newspapers, and to get away from charges

trumped up against him, stowed on a ship

for the U.S. Ellis Island put him on a ship

for Italy; Italy sent him back; the U.S. put

him on a plane for Honduras, and there he

went into the film exhibiting business with"^

$7.25. Married now, he runs the Salon Verde.

Experience — Industry— Integrity

p. o. box 1422

alpine 7621

atlanta, ga.




. . Sky-Liner



. .


Wt Miami

mil Rail


" 8tnerai :

^ te hi.

* replied,


'1 two Iki

ty, will set (,;


M Femalt"

in the ts




He ;.


« boigtit s

'A and



bora . , ,





an tti,


a ver

(last at the 3:

taiE ce.-ir

2e-wiML» ^:

Bodeled the.-

was won lit

le owner oi

she wore s I;

:e eonletti-ift



Florida Sbi'. .

( women aiief



Mis. AilliiL' F:

'omen's comir:



1 1

dims was :r:

ies in


little i:-

spent :.

as wounded ''


to Siee^



iway from

stowed on « s^

pot him m:» St

CHARlOnt. i C




The Herald woy is the best woy



MAIN 1622



Complete Concession Equipment

and Supplies


191 214 Morrij Ave Phorw 3.S66S




Prompt, Courteout Senict


1014 Notlh SlarF'T Dti». Albany G3

Phon> 3431 — Night Phon* JSIS

Send for Samples

Special Bargains in Bags, Boxes and




146 Walron Sf . Atlanta, Go


320 S 2nd St .



New Orlcons, Lo





BOXOFFICE Etecember 6. 1952 65

. . Also


•phe Fairfax Theatre held its formal opening

Thanksgiving' day under the management

of T. E. Bell . . . Janice Claxton is replacing

Kathleen Glass as secretary to Fred

Hull, manager at MGM. Miss Glass resigned

to become associated with the St. Regis

Paper Co. . . Fred Hull returned December


1 from a two-week trip to Nassau . . . C. E.

Kessnich, southern district manager, took

over during Hull's absence.

Recent visitors on Filmrow included Phil

Sullivan. Magnolia. TitusviUe; Bob Blotcky,

Lee, Fort Myers; Johnny Harrell, Martin circuit,

Atlanta; Sol McClosky, Dixie Sky Drome

Drive-In, Lake Worth; Jack Barrett, Monogram-Southern;

F. L. Ahg, Stein theatres,

Waycross; Ed Dema, Starlight theatres,

Brunswick. Ga.; L. O. West, Hilliard; Chris

Carrat. Jefferson, Monticello; Mrs. Harry

Gordon, Carver, Orlando, and Chester D.

Mikesell. booker for the Sixth naval district.

Charles King, Exhibitor Service, was in Atlanta

over the Thanksgiving holiday . . . The

new Lincoln Drive-In, Fort Myers, is scheduled

to open about January 15. M. Solomon,

the owner, also will manage the airer.

Mrs. Sarah Higgenbotham, Indian Rocks

Drive-In owner and manager, said she expects

to open about February 1 . . . Exhibitors also

will book and buy for the Suburbia Drive-In.

Gainesville and the Florida Theatre, Daytona

Beach, both theatres being operated by W. R.

Shafer . . . Jean Cavanaugh, Universal cashier,

and her husband flew to New York to

spend Thanksgiving with his family ... All

the exchanges are making plans and setting

dates for their Christmas parties . . . Mike

Hogan, home office representative, returned

to New York for Thanksgiving.

The Moncreif Drive-In, which is to be for

Negro patrons, is under construction and

March 1 has been slated for the opening date.

Approximately $20,000 is being spent on landscaping

. . . Robert Skaggs, manager of the

Capitol Theatre, announces that his turkey

giveaway was a big success. At the 9 o'clock

show on the Monday before Thanksgiving six

turkeys and five baskets of groceries were

given from the stage.

Carl Carter has returned from a business

trip to Chattanooga and Atlanta. Carter said

on December 18, 19 a benefit show will be

given at the Ribault Drive-In for the Lions

club Christmas fund for the underprivileged.

On December 3,4, the Atlantic Drive-In












I buying






Tent 17 Hears Reports

On Midwinter Session

DALLAS—A large number of Variety members

lurnccl out to the buffet dinner nnd gencriil

meeting December 1 to hour reportt on

the 25th iinnlversary Variety International

meeting In Pittsburgh and local Tent 17

plans for the coming holiday reason.

John H. Rowley, International second chief

barker, called the midwinter session "a milestone

in Variety history." He summarized the

discussions regarding the Mexico City convention

next spring. Charles E. Darden spoke

about the great hospitality he found In Pittsburgh.

Kendall Way asserted It was a great experience

to .see Variety from an International

viewpoint and the tremendous charity tusk

the clubs are doing all over the world. He

said most of the meetings were devoted to

dlscu.sslng ways of raising money for the


Al Reynolds said he was amazed by the

promptness with which all Variety members

came to the business meetings.

Reynolds told about plans for the Christmas

party at the Boys Ranch December 21.

"This is a heart-warming occasion, thoroughly

enjoyed by the boys and they will appreciate

your presence there." He related that

Claude Taylor, maintenance man at the

Ranch, had an attack of cerebral hemorrhage

on Thanksgiving day.

"The third batch of 4,500 baby chicks will

go Into the broiler house tomorrow, and this

is proving to be a worthwhile project," he


Chief Barker Dolsen said, "It has been my

pleasure and privilege to attend six of these

International affairs, and each time I come

back with a renewed spirit of loyalty and

belief in the great work we are doing for


Tent 17 will give away Ford and Cadillac

cars Saturday night (20k Tickets are being

sold by club members at SI each. Ed Gall,

originator of the idea, explained his favorite

way of selling tickets. "I just say after I've

them about the proposition. Tt's SIO a

I believe if you men will try this

you will sell many more tickets."

Richard L. Hamann told how^ he had apa

business firm with the idea of

tickets for their employes and sold 40

one deal.

George Preston said that customers would

take tickets away from you if you say, "By

the way, wouldn't you like to have a Cadillac

for a dollar? Show 'em the book and they'll

buy them."

Pat Moran of Plainview

Killed in Car Accident

PLAINVIEW. TEX.—W. P. "Pat" Moran jr.,

operator of the Pioneer Drive-In here, was

killed In an automobile accident November

20 and was buried from Our Lady of Sorrows

Church in Oklahoma City November 24. The

accident happened at Canyon, between Plainview

and Amarillo. He is the brother of Bob

Moran, owner of the Hl-Vue Drive-In at


W. P. Moran .sr. was In show business many

years, and was owner with Phil Isley of

Southwestern Theatres, in Oklahoma, Kansas

and Missouri.

Mr. and Mrs. Phil Isley went to Oklahoma

City for the funeral.

BOXOFFICE December 6, 1952

No. 1


Unit of Rice Memorial Stadium

Dedicated at Boys Ranch

Marjorlr Reynolds, duUKbt'T of Itanrh ( li.ilrinan Krynoldv qurrn of thr day at

(lie Boys Kanch dedication of (hi- first unit of (hr .Mlkr Kirr MrmorUI atadlum.

Is boine kivscfl by two of the Boys Kanch fimlball playrm at the rrownlnf rrmnonjr

between halves.

DALLAS—Considering the biting wind and

35-degree temperature, a large number of

Variety Club Boys Ranch enthuslast.s went

to Bedford Thanksgiving afternoon for the

brief dedication ceremony of the first unit

of the L. M. "Mike" Rice Memorial stadium

and the football game that followed between

the Ranchers and the Wiley high school


Father William J. Smythe offered the invocation

and prayer of dedication.

C. A. Dolsen, In hLs dedicatory speech, told

of the many ways In which Rice had worked

for the best interests of the Boys Ranch.

"I am dedicating this in memory of a

charter member who was always working

for the unfortunate," he said. 'Tl-ie first

love of all his charity activities was Boys

Ranch. He helped with Ideas and supervision

of the first building to be erected

on the grounds. He was dedicated to Rood

Astor Improves Service

On Its Picture Mats

DALLAS—O. K. Bourgeois, Astor Pictures,

has developed a mat service that gives exhibitors

some flexibility in their ad planning. For

the price of only a two-column mat. Astor

will send an exhibitor a solid page of various

size mats on the one picture, measuring 9

X 12 inches. With this wide assortment of

art and copy in mat form the exhibitor can

easily work up Interesting ads, using different

art on heralds than he does In his newspaper

advertising. As a result Astor can standardize

on the one size shipping envelope.

'Friend' Scores 90 Per Cent

In Dallas Opening

DALLAS— Businc.'-.-- icniaim'ci rather spotty

here last week. High grasser for the week

was "My Wife's Best Friend." which recorded

90 per cent at the Tower.

Moicslic^OucI ot Silver Cro«k iU-l) 80

Polocc— Plymouth Adventure iMGM) 85

Tower—My Witci Beit Friend ,20th-Fo«l 90


sportsman-thlp In which the Boys Ranch Is

a firm believer. He 'went about doing good '

He was a quiet man and I am sure he Is here

In spirit. It Ls a great privilege for me u

chief barker to dedicate thLt .iiladlum as

the Mike Rice Memorial stadium. It shall

ever be a symbol of great sportAmanshlp."

Marjorle Reynolds, daughter of Ranch

Chairman Al Reynolds, was chosen by the boys

at the ranch as queen of the day and waa

appropriately crowned at ceremonies during

the half.

The ranch team cloced out a succosful

grid campaign with a 54-0 triumph over

Wiley as Joe Bagby, Emmett Hants and

Don Allen paced the touchdown parade.

Bagby and Harris, two of four .seniors playing

their final game, scored three times each

and Don Allen added the other two.

This game gave the team a record of seven

victories, two defeat* and a tie for the year

Obscene Show Charges

Dropped in Tulsa Court

TULSA— In common ;

:-. J niijc

Lloyd McGuIre has dlsmi- ,-..;•> ai;.i;:.s'.

H. E. Hardgrove. manager of the Admiral

Dnve-In, and D McCarthy, owner of the picture

"Bob and Sally," In conjunction with a

short subject showing the birth of a baby

and the effects of venereal disease. Charges

against Roy Cramer, who lectures on the

picture, also were released.

The charges of showing an obscene ftlm

were brought agaln.-^t the trio three "

ago after complaints against the ptcCuu

The film was seized by the court and was

later shown for the judge at the preliminary


After seeing the picture Judge McOulre

said: "I was not offended by the picture or

the lecture and I do not believe my wife

would have been. I do not think It would

rouse sex desires in anyone. On the contrary.

I believe it would l>e a good thing

for everyone to see these pictures, particularly

the teenagers."










2110 CORINTH ST. • Harwood 7185 • DALLAS, TEX.



71 good rain and several snows brought

moisture to Oklahoma farm lands and

once again there are happy smiles on exhibitors'

faces. There is still a shortage of good

pasture land for cattle raisers, due to the

Paul Shipley, Video Theatres

long dry spell . . .

city manager, Enid, was plugging a

special prerelease engagement of "Ivanhoe,"

which opened December 4, for an extended

run at the Chief Theatre.

The new Watonga Drive-In, Watonga, has

closed. The Rook and Ann theatres are two

very nice modern houses. Mi-, and Mrs. H. L.

"Herb" Boehm are the owners in partnership

with the Terry brothers of Woodward.

+ * *

Roy Shields, skipper of the new Sooner,

Enid, tells me his new snack bar is doing a

very nice business. This concession stand is

advertised via screen trailer and on each end

of the marquee.

* * *

It is always a pleasure to visit Bill Edmonston,

Covington. He is generally always

Star Studded Supplies!




Butter Flake Popcorn

if Pop Corn Man Bags and Cartons

if Cretor Popcorn Machines

if Imperial

Super-X Canned Corn

]f Selmix Drink Dispensers

if Snow Cone Supplies

if Orange Crush Drink

Many More Theatre Concession Supplies to Help

Increase Your Sales!

Write for information today!



P.O.BOX 2207 PHONE RI-6134 ji

Distributors for


OKLA. THEATRE SUPPLY CO., 629 W. Grand, Oklo. City

SOUTHEASTERN EQUIPMENT CO., 214 S. Liberty, New Orleons

Pop Corn Machines


'^HOUSTON— 1209 Comment

BEAUMONT—550 Main Street

LUBBOCK— 1405 Avenue A

SAN ANTONIO- Merthants and Flore5

smiling and makes you feel very welcome. ]

have never heard Bill gripe about conditions—!

he just works hard and plugs via lobby and'

monthly calendars, his programs. A pro-'


gressive showman of many years experience.

* * *

In my treks over Oklahoma I have fou

business fair, with a few spots here ano

there reporting poor business due to the Ion

drouth and other conditions. But I fou

numerous exhibitors working harder and

doing more promotion work on pictures. They

have found that devoting a few extra hours!

of work and spending a few extra dollars onl

exploitation will get more people interestedi

and pay off at the boxoffice.

Drive-In Rally at Lubbock

To See "Gentry' Screening


DALLAS—Drive-In theatre owners in theF

Panhandle have been invited to attend al

meeting of the Texas Drive-In Theatre

Owners Ass'n to be held at the CaproclJ

hotel in Lubbock December 10 at 9:30 p.m|

Claude C. Ezell, president, issued the invit

tion and reported arrangements had been

made with 20th-Fox to screen its latesl!|

picture, "Ruby Gentry," starring Jennifeij]

Jones, at the Lindsey Theatre. This will bei

followed by a luncheon. Immediately aftei

a meeting will be held to discuss the aims ancl

purposes of the Texas Drive-In Theatre

Owners Ass'n and the mutual problems ol

members, new ideas and improved methods 1

"If you are not yet a member of thtl

association you are urged to attend this!

meeting so that you can learn more aboulf

it," Ezell asserted. "If you are a member, il|

is imperative that you attend so we may

have the benefit of your advice and counsel i

several important matters."

Decca 9-Month Earnings

Gains Over '51 Period

NEW YORK—Decca Records. Inc., reporbj

consolidated net earnings of $487,168, aftei

provisions of $325,721 for income tax, for the

nine months ended Sept. 30, 1952, compared

with net earnings of $401,793 for the same

period last year.

The 1952 earnings are equal to 47 cent;

per share on the 1,035,533 shai-es of capita

stock outstanding, compared to 52 cents pei

share on the 776,650 shares outstanding Sept

30, 1951.



425 speakers. Steel tower with apartment. Only

one in fast growing town between Dollos and

Fort Worth. $85,000. Terms, $35,000 down.


3405 Milton Dallas, Texas

Phones LO-5707 or LA-9437


128 N. W. 6th St., Oklahoma City, Oklo.


623 W. Grand Ave., Oklohomo City, Oklo.


2023 Younq St., Dallas. Tcxos





BOXOFFICE December 6, 19

DOXOFFICE December 6. 1952 69




CLAREMORE — Lew Chatham. lonK-tlmc

showman, ha.s been rclca.scd from the Franklyn

hospital here. Lew was In u car wreck

s espt:..

on the nlKht of November 22 out of

the Claremore city limits on HlKhway 20.

He suffered a number of face cuts, damaxe

to the legs, a couple of broken rlb.s and n

number of cracked chest ribs. He Is now

at home eiust of Claremore. Lew for many

years was with the Griffith Anui.sement

Co. later Roing into the motion picture production

business which he still carries on

to some degree. However, the regular groceries

come from his Job as state director

of civil defense for Oklahoma. We hope

to see Lew out and about very .soon. Last

reports said he was coming along fine.

SAPULPA—You can always pick up a bit

of news around the theatres in this town.

The latest came from Bill Love, who besides

doing the chores around the Yale Theatre,

also takes an active part in the affairs of the

Junior Chamber of Commerce as entertainment

director. The work now- goinc on Is

the promotion of a mammoth ChrLstmas

party for kids December 13. The Criterion

and Yale are tied into the program so that

they will be able to take care of about 3.000

young fry. The American National bank is

furnishing candy for all youngsters. Santa

will be on hand for the show and to give

out the candy. It looks like a swell time,

maybe we'll play kid on that day. Anyhow,

more power to the boys in Sapulpa.

CHELSEA—Dropped by to see our old

friend Je.^s Cooper, who was getting along

fine with his new show, the Lyric. The

townspeople like the type pictures offers

them and are boosting the show in every

way. Mrs. Cooper went out to get a few

Christmas greeting ads and wound up with

36 ads, nearly all the business places in this

town. Jess and his hunting partner. Kenneth

Stroude, president of the bank, got

their limit of birds on the opening day of

the season. Jess left Wednesday for his

former home in Antlers. He will go deer

hunting while there and we expect the phone


ORDER -eetteomoTion







New chairs installed—all types ot repairs. We

furnish oil labor and material. Work don«ck

and irlax" comfort for your cufto*

inpr>>. low first anil up-kerp ro«t for

voul Of rour»r \i>u want ali-Mrrl

(onMruction. full coil spring edge

cushion* —

plenty of padding. You

want the »rat barks rimmed to


hand soilage. And you want a big

range of npholMrry coverings and

aisle panel decoration treatments to

< hoose from. ) iiu uanl to sre South-


rstern .'

Better Projection?

Then you want a rm-k-steady prr>jector;

one that's built to last, built

lo give top quality projection as long

as it la«l«. ) oil it ant lo see Southufflrni!

D Better Sound?


hen \>'U want good xiuiui rcproillion

WITH smart styling, simple

operation, small space requirement

and low instalialion ri>st throughout

the system! ) Ku mini lo see South-

H filer n .'

In fact. whate%'er your thealrr needs:

) nu uanl lo see Southueslrrn!


Theatre Equipmenf Co.

2010 Jockton

Dolloi. Toot

PRospcct 3571

1622 Ausha



CApilol 9906


Qtnrmy Meadows came down with the flu after

a week in Chicago attending the Allied

convention with many other delegates from

Texas . The Phil Isley Theatres and Interstate

. .

circuit have started selling Christmas

gift books.

Charles E. Darden, chairman of the Variety

Club membership committee, reports the

following were approved for induction at the

last meeting of the committee: Robert K.

Bixler, exploiteer for Paramount here; Lee

Parrish, Cohen Candy Co.; George S. Wright,

lawyer; Sam Jacobson, Rialto and Liberty

theatres, Amarillo; Leake McCauley sr., Dallas

Herald; Loren L. Watson, radio and TV

artist, and Kermit Cohen, Dazian's.

Maxine Adams, assistant to Eddie Forrester

at Theatre Enterprises, is on a vacation

visiting her famOy in Oklahoma. Lynn

Stocker, Theatre Enterprises, was downtown

visiting his friends for the first time after

a stay in Baylor hospital . . . Tel N. Falgiatore,

auditor, was at Columbia ... P. A. Warner

of Manley was happy to hear that the

television set, given as an attendance prize

For Sale—Grand Theatre, Granger, Texas

390 seats, E-7 projectors, RCA sound. Approx.

2,000 populotion. Swell farming community, large

trade area. Price $27,500. Will handle for

$12,500 down.

"Joe" Joseph, Dallas, Texas

3405 Milton or 2621 Milton

Phones: LOgan 5707 or LAkeside 9437

Test Loops — Instructions — Test Equipment

"How to Adjust Sound Lenses" and Loop—$1.50.

"Buzz-Track" Loop & Instructions—$1.10

Test Equipment at reasonable prices. Lists.

Recognized A uthority on So und-Projection.


Care of MODERN THEATRE, 825 Van Brunt Blvd.


(Conductor of Projection-Sound Dept., MODERN THEATRE)

No Stepchild!

(Jays wlii^n


These are

Popcorn ranks

an important income-producer.

be sure your concessions are




2013 Young St. • DALLAS • Phone Prospect 1685

by Manley at the Allied convention in

Chicago, was won by one of the Texas delegates,

Mrs. Helen Jane Hahn, secretary of

Col. H. A. Cole.

Nathan Brown of Variety Tent 17, winner

last year of the television set given away for

selling the most tickets in the Cadillac-Ford

giveaway, appears to be in the lead again

this year in sale of tickets for the two-car

giveaway to be made Saturday night, December

20. Brown has sold more than 1,500

tickets to date and we asked him for his

formula. "First of all, we must be thoroughly

and enthusiastically sold on the work of the

club ourselves," he said. "Then we must be

ready to talk to everyone we meet about the

fine work of the club and these awards. Then

we should not even wait to meet people, but

aggressively go into various places of business

and make it our business to meet a substantial

number of people each day to whom

we shall tell our story. Don't miss anyone,

they'll all be interested. Your best prospects,

however, are salesmen on the road and conventioneers.

I have sold hundreds to salesmen

and conventioneers right here in the

Adolphus hotel."

The Lyric in Brownwood has been sold by

Interstate to Guy Cameron and P. G.

Cameron, effective December 1 . Joe Hahn,

. .

accountant for Isley Theatres, spent the recent

weekend in New Orleans visiting his

sister and other relatives. He also visited

friends whom he knew with the old Publix

Theatres Corp., particularly his former boss,

Carl Dixon, now head auditor for Paramount

Gulf Coast Theatres.

Competition Reduces Output

The reduction in the nimiber of films produced

in England during the last year is said

to be due to severe competition from imports,

heavy taxation and restrictions in overseas


Swiip ^' ^'^'^^^B.rai^

Interstate $5,000 Prize

Won by San Antonian

SAN ANTONIO—Harvey H. Harper, 28

really knew what the score was on November

4—even though he didn't suspect it

at the time. Harper was informed Mon-,

day (24) he had won Interstate Theatres

presidential vote contest by guessing both

candidates would draw a total of 2,069,135

votes in Texas.

The winning prediction was one of about

eight Harper and his wife Mabel wrote on

theatre ballots while the contest was in

progress—and it was the exact number of

votes counted by the Texas election bureau.

Commented Harper:

"This one we just guessed at,

but we tried

to calculate the total on some of the others I

by watching the public opinion polls. We'

filled out a whole bunch of those things."

Alternative prizes for the winner are a

trip to Washington and New York during i

the inaugural ceremonies, a purse of $500 and I

an automobile, or a flat sum of $5,000. Thei

Harpers are taking the $5,000 and will apply


most of it to the two-story, brick home they

are buying at 235 North Dr.

Employed as sales manager at Spencer

motors. Harper said he had seldom won

anything before except small money prizes

in stock car races, in which he no longer


He has one child, a 2-year-old daughter,


Manager George Watson had contacted

him regarding choice of prizes.

Other winners in the contest were William

Ervin Miley. Fort Worth, second place;

Ann S. Wood, El Paso, third; Miriam H.

Schmidt, San Antonio, fourth, and R. J.

Newman, Dallas, fifth.

RCA Demonstrates Future

Uses of Transistors

PRINCETON. N. J.—Demonstrations showing

how the tiny transistor, which performs

many of the functions of electron tubes, can

be used in radio, television and other industries

were conducted here Monday (17)

at the David Sarnoff Research Center of the:

Radio Corp. of America. They were used in

operating an experimental portable TV receiver,

radio sets, loudspeaker systems, miniature

transmitters, parts of electronic computers

and other experimental devices.

Transistors are made from specks of germanium

crystal. Many are no larger than a

pea. It was stressed at the demonstrations

that each development was in the form of a

laboratory model and still in the experimental


Dr. E. W. Engstrom. vice-president in

charge of the RCA laboratories division, said

that mass production techniques still have to

be worked out, but that eventually they will

result in lowered equipment costs for industry

and the public.

Speedy TV Installation ;

SYRACUSE, N. Y. — Television station I

KONA, Honolulu, went on the air Tuesday

(18) just ten days after equipment was

shipped by air from the General Electric


plant ht're. according to Paul L. Chamberlain, '

manager of commercial equipment sales. Five

GE engineers were flown to Honolulu to direct

the installation. The total cost is about




BOXOFFICE December 6, 1952













yth 5«^




















W. '0 ^H.



BOXOFFICE December 6, 1952

. . Ditto




IJarry Moss, booker with Warner Pictures

. . . Dick

the last year, is reported improving following

a polio attack. His co-workers understood

that Monday was the "turning point"

and Moss would be home by Christmas to be

with his wife and baby daughter

Grumpier of Checotah said 150 speakers were

stolen recently at his drive-in and he asks

exhibitors to let him know if they are offered

for sale. The speakers are RCA cast


Letters are going out to 75 leading Oklahoma

theatres, asking for cooperation in the

campaign for the Will Rogers Memorial hos-


218 S. Liberty Sireel
















P O Boa :4S1

Phona MEMPHIS 3, T(NN.

Ploipicl 3401 Phon* 31-1156

AN ASrOII OfflCf IN fVtir HiM CtNJtt

Two Million Feet in Stock


Without Priority

2 Conductor No. 17 AWG Solid Copper Flot Porallel

Construction Rodent Resistant Non-water Absorbent

Jocket for Direct Earth Buna! O.D. .35x. 20-inch.

Packaged 2,500 ft. on Returnable Reels or 500 ft.

Coils. Price FOB Houston, Texas: On 500 ft. Coils

$60.00 per M ft. 2500 ft. Reels $40.60 per M ft.

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.

per M ft.


1622 Austin St., Houston, Texas, Phone CA-9906




Largest coverage in U.S. No "Net" listings.

Highest reputation for know-how

and fair dealing. 30 years experience including

exhibition. Ask Better Business Bureau,

or our customers. Know your broker.

ARTHUR LEAK Theotre Specialists

3305 Caruth, Dallas, Texas

Telephones: EM 0238 - EM 7489




pital fund. Morris Loewenstein of the Majestic

here, is exhibitor chairman in this

state, while C. A. "Dewey" Gibbs. Columbia

manager, is the distributor chairman. The

letters ask the exhibitors to display collection

cans in their lobbies or concession stands,

and to keep them available for donations for

an indefinite time. Only 75 cans were assigned

this state. Theatres are asked to report on

collections every 60 days to the campaign

chairman who will then remit to the hospital

group. National Screen Service is distributing

the cans.

A 15-minute documentary entitled "Your

Schools" opened at the Harber and Warner

theatres. The film, sponsored by a local

grocery chain executive and narrated by a

city councilman, was filmed last autumn and

is being shown at all local theatres to give

citizens a picture of the school building and

equipment program.

A 17-year-oId boy was jailed for investigation

of disorderly conduct Sunday (30) following

a disturbance in the Redskin Theatre

in the Capitol Hill district on complaint of

Manager N. B. Ruddell. This theatre is owned

by R. Lewis Barton and Video Independent

Theatres . . . Theatre business was good

Thanksgiving day. People were downtown by

the thousands to see the big Santa Claus

Christmas parade held about noon.

Frank Nordean of Maud was in town Monday

and attended the Theatre Owners of

Oklahoma meeting . for Ray Hughes

of Heavener, Red Slocum of El Reno, Mrs.

Avece Waldron of Lindsay and Bill Slepka of

Okemah . . . The Variety exhibitors' night

party Monday was smaller than usual due

to the weather. Most of those present were

localites, except for Mr. and Mrs. Delbert

Cummings, Stratford, Tex.; Jimmy Gillespie,

20th-Fox publicity and advertising representative,

Dallas, and Jack Zern, Altec, Dallas.

the Muni auditor-

pulled a nice house,

according to C. H. "Buck" Weaver, Paramount

head and outgoing chief barker of Variety

Tent 22, sponsor of the appearance here.

Funds raised will go for the club's charity

The Ted Mack show at

ium Wednesday night (3)


The Warner Theatre opened "Thunderbirds"

following a premiere the night before

for a special group, including local members

of the new 45th infantry group and George

Tapscott, Oklahoma City news photographer

who was one of two technical advisers on the

Republic film. Tapscott was the Thunderbird

division photographer during World War II.

Some of the film was made at Ft. Sill, near

Lawton, where Tapscott was stationed part

of the time after being recalled to duty. He

shot all "still" photos used in the film. The

producer-director at Ft. Sill was John Auer.

Tapscott said Auer at times disregarded advice

he and the other technical advisers, also

a tnember of the 45th in World War II, had


3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex.

to give on the strength of "movie license."

Hence, Tapscott looked at his handiwork expecting

to see a few technical mistakes in (

spite of it all. The film was to open within i

two weeks after the premiere in about 140


state situations. The premiere opening was

exceptionally good, although it was the night


before Thanksgiving and bad weather.

Buck Weaver, Paramount's chief, has turned

actor Monday night i2i at the Rotary Ann

Christmas party held at the W. P. Atkinson

farm near Midwest City. Following a buffet

supper in the clutroom at the pony barn, the

group adjourned to the farmhouse for a play

about the Ruggles family. Buck played Clem, .

one of nine children.

The advance showing of "Cleopatra" here at


the Criterion developed into above average



gross. The film was received by the public

very well, and especially good since it dates

back to 1934 for its last showing. By all reports

the test engagement here and in Fort

Wayne, Ind., Denver and Austin, Tex., proved


satisfactory. The release date for the reissue!

is this month . . . Burglars on the loose heret

over the weekend hit eight firms, but when]

they got into the Rodeo Theatre they were]

unsuccessful in an attempt to open the safe, j

However, the office and canteen were ransacked.

Hamilton Smith Elected

To Atlas Corp. Board

NEW YORK—Hamilton K. Smith, associated

with Atlas Corp. since 1931, has beenl

elected a vice-president at a meeting of thel

board of directors. Smith has been a seniorj

executive since 1940 and. in April 1951. became

chairman of the board of Titeflex, Inc.,1

Atlas subsidiary. During 1941, when Floyd B.\

Odium, Atlas president, went to Washington

as director of contract distribution of thel

Office of Production Management. Smitb|

served with him as special assistant.

Estimate 1953 TV Receiver

Output at 6.2 Millions

SCHENECTADY—Production of televisiOD

receivers in 1953 is estimated by Gene

Electric's tube department at 6.2 millionJ

highest since 1950. E. F. Peterson, manager'

of marketing for the G.E. tube department,'

figures this will top the 1952 sales by 750,000


Peterson says construction of

new stations

will bring about the increase. He figures the

tube output at 435,000.000 for 1953, compared

with 375,000,000 this year.

Stimulates Iranian Education

The U.S. government ha.s produced films

of an instructional nature in the fields ol

health, agriculture and education for Iran

also stimulating production of educationa

films in that country for mass education ol

illiterate groups.


6«t Your Special XMAS


From Good OM D«pMMlabl«


You Can Always Count On Us

For Top Quality and Fatt Service


N t










6. ISSl.fcjrp.,



. . . CnrtlM

. . . Mrs.

. . . The

. . Gene




Eddie Joseph Files

$600,000 Lawsuit

AUSTIN— Drive-In owiu-r Eddie Joaepli

ehiirtted November 28 In ii federal court suit

filed here that six motion picture dlstrlbutoni

are violutliiK antitrust laws on a nationwide

basis. He charged that the six—Warner Bras.,

RKO. Paramount. Loew's. 20th-Fox and Universal—have

made special agreements with

Interstate Theatres and other chains and have

refused to deal with him on a fair basis.

As a result, he Is seeking $600,000 dciniagcs:

"Triple the amount of damage to his business,

to his reputation, to his competitive

pasitlon." The suit was filed In the form of a

cross-complaint. Last October 4. Universal

filed suit against Jo.seph charging that he

had filed false statements on his gross receipts

with them. That suit noted that their

fees depended on the gross receipts amounts

and asked for an accounting.

ST.\RTED IN 1940

Joseph's suit asked that the five other

studios named be made third-party defendants

for his against Univer-

Federal Judge Ben H. Rice approved this


In Waco and the suit went on the books in


Joseph charged that the alleged conspiracy

to violate antitrust regulations involves Interstate,

United Artists and other distributors

and theatre chains over the country. He said

his troubles with the distributors started in

September 1940. when the North Austin Drivein

was completed as the first of his chain.

All of the defendants refused to make pictures

available to him, he charged, and he

had to go to court in New York to get pictures,

even though "said pictures were furnished

as subsequent run pictures, for runs

and clearances wholly inadequate for crossplaintiff's


As a result, Joseph asserted, he has been

forced to operate over the years with inferior

and old pictures which have been received

after long and unreasonable clearances. He

said the result has been that his reputation

and his theatres' goodwill has been damaged.


Joseph said he has requested the right to

buy pictures for his theatres under terms

which would make as much profit for the distributors

as their arrangements with Inter-

State. He added that he failed, just as he also

[ailed when he tried to get feature pictures to

be shown from seven to 28 days after the

completion of their first runs.

The suit noted that all downtown theatres

in Austin were either built or remodeled into

motion picture theatres more than 20 years

ago. before the advent of talkies. It asserts

that they are .short on acoustics, comfort,

safety and convenience.

Specifically, the suit charged that the alleged

conspiracy includes greater latitude in

selection of film as far as theatres such as

Interstate are concerned, granting of extended

playing times, preview privileges, "bushel

basket" deals in w^hich the distributor sells

pictures to all Interstate theatres for one

flat rental price, block booking on the condition

that one or more films is licensed for

showing on the acceptance of other films, and

deduction privileges on film rentals, which

aren't available to Joseph and other independent

theatre operators.



gill Krddrll huA iitartcinl Iru »•. BroraiuVlUc. wrtv

here r KraiiddBuirhlpr DUUir and




Omaha Suburbans

Minnesota U. to Honor

Offer First Runs

OMAHA—Omaha hud luUllllonal flral run

outlets Inst week at throe suburbnii theatrcsthc

Dundee, Admiral mid Chief, with downtown

udml.s.slon prices In effect.

Variety Club Monday

Ralph GoldberK recently moved "The River"

MIN.VKAPOl.JH. R^TiM,. ft-ntrr •»f>f*hw«t

from his downtown State to the Dundee



Radio Operator Aids

scheduled "Lcs Ml.serablcs." Ralph Blank Exhibitor in Snow Storm

scheduled "Tlie Tlilef" at the Admiral and

uf liic >rai III Ittc NkwUal »l 6 hi


u ">

-There"* nothing like

Chief with "Confidence Girl" a.s a companion

a bllnard December 8 Also, one weekly pertodlcfti with

to prove the resourcefulness of thr »m«ll


a large national clrcuUtlon majr eottt Um

town exhibitor L R Howarth of Manilla, event plcUjrlally Th*- occajilon

Some observers credit two things

wlU be

for the


Iowa, figured thol In IhU age of air waves prescnutton by the Unlver»U)f

deviation In policy. One was of



closing of he should be able to put radio to work of a certificate In

the 2.900-seat Paramount

apprecUUon to the

to films and



It entirely to stage shows and

when his town, like hundrcd.s of others, was for Its achievement In bnnginc to the



the present heart hospllaJ

practically l.snlulcd by the recent .snowstorm.

programs. Another Is that the many longer Phone lines Into Manilla were snapped.

runs recently have made It nece-ssary Ray


Quinllvan. chairman of


the i;mverslty

crews bogged down In drifts.

some of the distributors to seek other

of MInnesoU


board of regenu. will



thought of the towns amateur the pre.senUUon. The framed 12x18 c«rtifl>

The feeling among other neighborhood exhibitors

Is that If the policy Is continued It o|x-rator to contact another amateur operator pital means to the nation, stale

radio operator. He got the Manilla ham cate points out how much the heart hoa-

wUl be beneficial to them and Increase business

for subsequent run houses. Neither to Reglna MoLseed, 20th-Fox office manager.

In Omaha,

and unl*

who relayed u request for film verslty.

Goldberg nor Blank have Indicated whether Miss MoLseed and

The club has raised In


excess of

MachmlUer, MOQjoo




r^ !

they plan to continue the present practice.

make the heart hospital project

Thanksgiving day

a reality


It also Is pledged


to contrlbtue

problems. There were

a minimum

of $2S,000

16 features

a year to


the hospital's

didn't get back on



Windstorm, Then Fire, Hit

as snow The vast bulk of

blocked roads

thu money

in all directions.


to defray the cost of

FYank Gartner


of Film Transport

and treatment

for children of needy

said at

During Airer Season

least a half dozen theatres were

(amUles in cam

unable to

where parents

ESTHERVILLE, WIS.—Charles Legg. manager

of the Chief Drlve-In near here, closed ways.

operate when

cannot afford to

trucks were

pay such

marooned on high-


the open-air theatre recently after a stormy, Rich Wll.son, MGM salesman for the western

Nebraska territory, spent 26 hours

This Ls the nation's only hospital devoted

Jlnxed season. Legg's troubles began in June

exclusively to the


from Lincoln to Omaha, a

diagnosis and treatment

shortly after the drlve-ln opened, when a



and research In


heart ailments There

huge windstorm blew down the drlve-ln 55 miles. He had a full tank of ga.s when are two wards, one for children and the

screen and damaged other buildings in the he left and kept the engine runninc; slowly

other for adults.

area. After repairs of those damages, Legg when he was stalled all night on the road. Among Chase who will be present at the

operated the airer without incident until two William Wink. Warner salesman, wore out affair are Gov. C. E. Anderson of Minnesota:

J. L. Morrill, University of Minnesota

days before it was to close for the season. two sets of chains battling his way through

Then fire raced through


7,000 feet of film

Madison in northeast Nebraska. Other president: the Minneapolis and St Paul mayors

and other state and local dlgrJtarles

and gutted the theatre projection booth. Damage

was estimated

salesmen were marooned at various points.

and prominent cltlzeas, and members of

at $8,000. Losses



university faculty


and board of



7,000 feet of color cartoon film.

Honor Norman Bieringer

a new machine

There will be a program of brief addresse*.

for shaving ice, spare speakers,

with Col.

a popcorn machine and other equipment in For

WUllam McCraw. Variety International

representative as toastmaster.

30 Years Service

the projection booth and concessions stand. MILWAUKEE—A testimonial luncheon for

The affair will start with cocktails

Legg said he was operating the projector Norman


S. Bieringer honoring his more than

hor . and dinner will follow. Tickets

are $7.50 each and the event Is for club

when the film broke. He said he turned off 30 years in show business, the last 25 years

the lamp and machine Immediately, but a as a salesman for Warner Bros., was held

members and their friends of both sexes.

fire had started in the top magazine. He said Friday (28) at Jimmy Fazio's supper club here.

he reached for an extinguisher, but the fire Some 75 members of the Milwaukee and Wisconsin

film industry attended the affair.

was already racing through the length of

Central States to Build


Dave Chapman, president of the Reel Fellows

club of the Colosseum of Motion Picture 2nd Mason City Airer

Salesmen of America, presided as toastmaster. MASON CITY. IOWA—Central SUtes Theatre

Corp., operating the Palace and Strand

'Carmen' TV to Gopher

Harold J. Fitzgerald. Fox- Wisconsin theatres:

Ray Trampe, AA; Jack Lorentz, 20th-Fox, and theatres and a drlve-ln here, ha-s purchased

B e n n i e Berger has

Robert Baker, RKO. were guest speakers. ten acres about a mile south of town on Highway

65 for construction of

equipped his local first run Loop Gopher

Congratulatory telegrams were received from


a second outdoor

large-screen TV, and will offer the

various parts of the country, as Industry members

not able to attend joined In honoring said the new drlve-ln will be approximately

house. Maynard Nelson, general manager,

exclusive theatre telecast there of the Metropohtan

Opera's "Carmen" production December

11. "Carmen" previously was an-

Bieringer on the occasion of his seml-retlrement.

18. The new theatre will accommodate about

the same size as the present one on Highway

bounced for Radio City, but was canceled by

660 cars. Tlie present 602-car drlve-ln. which

[MAC President Harry B. French because it

iwould conflict with a Minneapolis Symphony Community Theatre Ahead

clascd last week with the first snow of the

archestra concert that night.

MARCUS. IOWA—The new Marcus Theatre

building is nearly completed and other to Manager Robert Flauher. It was open

season, had the longest season yet. according

phases of the project are moving along 214 nights during the year.

Ted Myhre, W F. Hoffman Move

rapidly. Both town and rural residents have

CEDAR RAPIDS, IOWA—Ted Myhre. son been helping construct the new theatre:

of Mr. and Mrs. Arthur Myhre, has been sewer, water and gas have been brought Into

inamed assistant manager of the Paramount the building and the theatre has been issued

iTheatre here. He comes from the Capitol in a gas permit for heat during the winter.

Davenport. W. P. Hoffman, former Paramount

assistant, has been promoted to man-

a stock-.selllng campaign. At last report, there

Plans are being completed for resumption of

ager of the mini in Moline. Harry R. Moore

IS manager of the Paramount.

was about $12,000 In the fund, four-fifths of

the goal set.

To Open Once a Week

WINTHROP. IOWA—The Winlhrop Theatre

opened here last week under the management

of Robert Gray of Dea Moines. Gray,

who plans to show pictures each Wednesday

at 7:45 p. m.. leased the theatre and


iOXOFFICE December 6. 1952 NC 75

. . Harold

. . Tom

. . Ben



The Better Films Council of Milwaukee

county met December 1 at the headquarters

of the Milwaukee Hearing society

to see a demonstration, by nursery school

children from 18 months to 4 years old of

instruction which prepares them for the

school for the deaf. Films are used to help

educate the parents in training the child

to speak. In the spirit of Christmas the

BFC each year selects an organization to

which it presents a gift that will further its


Elmer Nimmer, Granada manager, played

Poland's first postwar picture, "The Treasure,"

with Polish dialog and Enghsh titles.

Elmer dedicated each day while he played

the film to a different Polish hero, had various

Polish societies plugging the affair and

did a land-office business. His new assistant

is James Jankowski. Jim started at the

Granada as an usher, progressed to doorman,

was moved over to the Juneau and

now winds up as Elmer's assistant.

Ed KenneUy, manager of the Fond du Lac,

Fond du Lac, has a special Christmas benefit

show scheduled for December 5. Tiie price

of admission to all who attend will be articles

of food or nonperishables. All food col-

lected will be given to needy families

The 350-seat Lincoln is up for sale

Public auction was held at Suring for the

368-seat Bertch Theatre.

Ed Nelson, who managed the Fox-Wisconsin

Strand until December 1951. when he

entered the army, was back in Milwaukee.

Ed went into training at Camp Gordon, Ga

now attached to the Milwaukee regional

He is

. . .

office of the fifth army industrial security

division in the federal building here. He

now is Lieut. Ed Nelson The big Mil-'

waukee Food and Appliance show, scheduled

for the Arena here, was postponed. Several

film stars were to have appeared at the;

big affair. ;

Estelle Steinbacli, Downer Theatre man-^

ager and one of the few women managers

in this area, latched onto another sponsored

benefit theatre party. This time, it was the:

Ass'n of Marquette University Women, for'

one solid week. The film feature was "May-i

time in Mayfair," with the proceeds going'

towards financing the university's O'Donnell


Joe Reynolds, Oriental Theatre manager.'

has his hands full lately. In addition to his;

regular duties, he handles the booking and;

buying for both the Oriental and Towei'

theatres, the book work on two pieces of reali

estate, as well as supplies for all concerned.'

Seen along Filmrow: Sam Miller, Rialto

Gladstone; Sig Goldberg, AITO president! i

Wausau; Ed Koenigsreiter, Douglas, RacineJ

who is running Mexican films on weekends;(

Fred Leinhardt, Glarus, New Glarus; Boh

Guiterman and Francis Kadow, Capitol and

Mikadow theatres, Manitowoc; Russ Leddy|

Orpheum, Green Bay . Marcus, All

director and national Allied treasurer, passe

on the information that he has six morel

drive-ins on the future list . . John Medni-j


kow, NSS, and his wife returned from a|

vacation in the sunny south.

The Upper Peninsula's Delft and Michiga

theatres at Escanaba tied in with the RedjI

Jacket Jamboree November 13-21. It's aiH!

annual hunting season affair-, in which most

all businessmen pai'ticipate along with thejj

department of conservation.

Jim Cavalary has closed his

Liberty Thea^

tre here. It is rumored that the house will)]

be converted into a store . . Mi's. Amand


Roudebush, mother of Inez Gore, secret

to Manager Jack Lorentz at 20th-Fox, die

here as a result of injuries suffered in

motor car collision. She had arrived early)!

in November from Indiana to visit herij





Benny Benjamin, Screen Guild, and Jo!

Kempgtem, MGM, were halted in their duel

hunting attempts at Lake Winnebago by

Frank Leismeister, Blair, Wis.;

squall . . .

Roy Blakeslie, Medford, Wis.; Gordon Speiss,

Glenwod City, Wis., and Dave Hulbert,i

Augusta, Wis., were on Filmrow bool

and buying .

Letcher, MGM eX'

ploiteer, has been shifted from the CM'

cago territory to aid Lou Orlove.

The FCC has approved a television station

at Green Bay to be run by the Norbertine

Fathers Mirisch, a former exhibitor

here and now vice-president of


has been named to the company's board of

directors. He now resides on the west coast.

During the first six months of 1952 feature^j

films relca.sed in Austria numbered 222.


BOXOFFICE • : December

6, 1962



. . Mildred


'Prisoner' Bows at 120

As Chicago Leader

CUK'ACKi Uuslness at first run houae.t



XX/ralher onre asaln viii.i thr chief concern

of many Pllmrowen ait norne were Ut*

roturnlnK from TtmnlcsglvlnB with their f»m-

the Fox-H'

Carol" at the Htr-rui T»ie.!rr

1 1J51,

tor the hoUdajr


* '" Mill,

W8.S Kood. Two new bills bowt'd In to excellent

business— the Chicago with "Prisoner of

lllc.i and others had

An approprlat'-

to chungr ptan.i to leave

Dca Molnr.s to

fcaukfe ;t;

Zenda." plus a stage show headed by

reach their homeji for Ihe


holiday Ralph OUon. Unlveriuil mWrial >t

KUir" Cole, and the Roosevelt, with ;i twin


wiLt .stalled In Fort

bin. "Operation Secret" luid "Wngon.s West."

DodRp but managed to get

home In time for turkey!

fteb "Ivanhoe " did average In an eighth week

Stan Dudelnon.


United Artl-tLn, telLi a fantu.Mic ^tory of hUi

the Oriental and "The Snows of Kilimanjaro"

did very good In a fourth week Omnha and the ciidlevi

^rlp to

at the

houn It took



to complete the trip there and return Jim



RIcketLs. Columbia booker

(Average l> tOO)

and office manager,

Chicogo The Priioncr of Icndo (MGM). piui decided to take a week of vacation rather than

tt Theatt! stOQC show I 20 attempt to return from


Indiana where he

wmen »;:,

Eiquirr— Five Angrli of Murder Xol) 110

GelnR completely :•

to Manager Tom Arthur 1 nr nouse »iii rr-

A new wrecn. drmperies. c*rpcl'

ing. lighting iiy.Mem and a new canopy to

match the .streamlined foyer and lobby «1U

be added A door haa been cut from the

lobby to the aa.

. . Exhibitors


T owell Kaplan reported on the Variety International

midwinter meeting in Pittsburgh

where he went as delegate from local

Tent 12. He pointed out the Variety tents

have disbursed $26,000,000 to worthy causes

in 25 years and over $3,000,000 last year

alone, and he said that he returned prouder

than ever of his membership in an organization

which has done itself so proud philanthropically.

There are still a few tickets left for the

first all-industry Christmas party at the

Calhoun Beach hotel December 13, but capacity

is limited to 500 and those planning

to attend "had better hurry and get their

tickets," warns Joe Rosen, chairman of the

arrangements committee. Tickets are $5.50

each, instead of the $3.50 erroneously reported

before, and include cocktails, dinner,

entertainment and dancing.

Jack Kelvig has resigned as Republic office

manager to take a similar position at 20th-

Fox where he succeeds Glen Roberts, who

has resigned. The vacancy created at Re-^

public had not been filled at this writing.

Critics and public here raved over the performances

of Tyrone Power, Judith Anderson

and Raymond Massey who appeared in

the flesh in "John Brown's Body" at the

Lyceum Theatre. The stage attraction alsoj

played in Hibbing. Va., and Duluth, Minn i

While Power was here, his wife Linda Chris-i

tian was appearing in "The Happy Time" at

the RKO Orpheum and he was persuaded to

have his picture taken with a cutout ol

her in front of the theatre for publicity

purposes. Morning Tribune columnist Will

Jones published the picture and a lengthy

interview with Power.

Harry B. French, Minnesota Amusement

Co. president, is looking forward to the

arrival of the three-dimension picture.

"Bwana Devil," at the State here and St.

Paul Riviera January 15 and 22. respectively,

in view of the sensational business which

it is doing on the west coast where its

premieres have just occiured. The theatres

in question now are being equipped for the'

picture's presentation. French is confident

that long and prosperous runs will be chalked

up by both houses.








g !ii prom

^ -

^0- 0. ^-^rs..^^U contracting .

^« -OS. .-


^^^^^^ even »^e --4 :


selection oiJS^, the ^^^^tl.Vheater a^ ^-/, ,^o sponsor

'«=«\rthis territory ^«J ^.e^ing »y -«^^

films happy ^ _n«ns. from ^ _^„ ^oo. so ^ ,

X ^«^-„f».men axe ea^^X.y^6^ leadershiprsS-^

- ^^"^'


There's happiness at Republic, too, be-'

cause "The Quiet Man" is continuing to

break many house records throughout the

territory. At the Isis, Fargo, N. D., popula-,

tion 37,981, it ran for 34 days, believed a,

new high mark for the town. The top

figure for any Republic picture in the town

previously was held by "Sands of Iwo Jima."

There's not much pre-Christmas cheer for

James Nederlander, manager of the Lyceum,

legitimate roadshow house here. While the

season to date has been the most successful

by far of any in recent years, all of the eight

attractions to play the house having chalked

up big grosses, there's little in prospect in

the way of booking for the balance of thewinter.

The reason is the fact there are.

very few shows still touring. Nederlander i

already has played almost all of them, although

the season is only four months old.

J. J. Donahue, Paramount division man-j

ager, was in from Chicago . . . Tom Letcher,

Metro exploiteer here, was getting ready to

receive Pat Smith, one of the "mermaids"!

in "Million Dollar Mermaid." She has appeared

in seven pictures with Esther Wil-j

liams and now is making personal appear-',

ances throughout the country to help exploit

the impending release, which is set for the-

Gopher Theatre here December 24.


. . .



Art Anderson, Warner Bros, district manager,

returned to Chicago after release from

the hospital where he was treated for gunshot

wounds sustained while duck hunting

Dave Friedman, Paramount exploiteer,

was in working on the reissued "Cleopatra,"

which will open at the Century December 19

United Artists exploiteer Howard Pearl

. .

was here beating the drum for "Kansas

City Confidential," which opened at the State"

this week seen on the Row

included Larry Buck, Cokato, Minn,: Dave

Hulbert, Augusta, Wis.; Joe Fleck, Bismarck'

and Mandan, N. D., and Roy Allender, Big

Fork, Minn.

r.5 to tell

liij Sinjlti

] -,




:: JLnnei



:.::, part;

, '[ Di


. \-:' COC

.: .:,:tr,aiiii


i'iiest Van

n, rten tli

: 'it Wvf

3 o! tie

im Jill

tala, tlie

Sit J,


Stapitsl I



"ai( It $1


K! Ms. S

- ;* ia

--- -:; 1

, tiri

= «(j pi

'm (


Howell Owen, new MGM office manager,

succeeded George Duetz, shifted to another




Kansas City, Missouri





For Sale—Grand Theatre, Granger, Texas

390 seats, E-7 pro)ecfors, RCA sound. Approx.

2,000 population. Swell forming community, Jorge

trode Oreo, Price $27,500. Will handle for

$12,500 down.

"Joe" Joseph, Dallas, Texas

3405 Milton or 2621 Milton

Phones: LOgon 5707 or LAkeside 9437


BOXOmCE December 6, 1952,





' > tiiij.





capacity . . . Earl Perkins, film saleiimnn,

Joined the Don Swiirtz cxchanKc staff .

While circuit owner Eddie Ruben and hi.s

family were away, burglars entered the

Ruben home and carried off loot valued at

Don Swartz, Independent Film

$20,000 . . .

Distributors, will di.stribute the Lutheran

Church of America'.s "Country Parson" in

this territory . . . TwenUeth-fox


Art Herzog was clashinK the cymbals

for "My Pal Ou.s," set for Radio City here

December 14.

Arnold .Shartln, Paramount booking manager,

was proud because the exchange came

through the recent bli7.zard.s without a .single

rnKsout. "Hope the luck stays with us for

the rest of the winter," said Shartln ... As

usual, it's rugged going for film salesmen In

the winter In thLs territory. During one of

the recent blizzards, the going was especially

rough for the salesmen making their towns

via auto. On one day the visibility was

practically zero and the only way for the

drivers to tell if they were staying on the

road was to watch the telephone poles on

each side.

. . Joe

Penny Singleton, the Blondie of the movies

who was appearing at the Minnesota Terrace,

was interviewed at length by Virginia

Safford, Minneapolis Star columnist .

Rosen, chairman of the committee in charge

of arrangements for the first all-industry

Christmas party, scheduled for the Calhoun

Beach hotel December 13, advises there are

still a few of the 500 tickets left. The party

will include cocktails, a dinner, dancing and

other entertainment.

Amongr those who will be on hand at the

Northwest Variety Club's December 8 dinner

party, when the club will receive a plaque

from the University of Minnesota in recognition

of the club's heart hospital philanthropy,

will be Gov. A. E. Anderson of

Minnesota, the mayors of the Twin Cities,

President J. L. Morrill of the university,

heart hospital committee chairman Art Anderson

and William McCraw, Variety International

representative. Tickets are nowavailable

at $7.50.

Congratulations to Sherm Fitch, RKO's

Sioux Falls, S. D.. manager who captured

first place and top money in the last RKO

Ned Depinet sales drive. Hats off. too, to

Pay Dressell, RKO manager here, and his

boys who finished in second place in its

division, first place nationally for "Kon-Tiki"


second place for "I Want You" sales.

Reopen Gravity Theatre

GRAVITY. IOWA—The Gravity Theatre

here, which has been closed for the last two

years, was reopened in mid-November.

During Owner's Illness

Friends Run Theatre

Sihillrr. luwit—Mn Abhtr » ridtian*

iif Shrlby. Iowa, om nrr iif llir s< h.illrr

Tliratrr, ha» fouml »lir li.n l bit touch She'd bMO

i^.r:. iti Kaii-'i-. and Spent her nj\y Ule In

r.,:.,rado. nUrtMi ainglnc with • Denver

orctimtr*. and «hen not on the road, would

hire out m > domeatlc or cook. Arrtrlnc In

Milwaukee, she hettfd that the m*ld in ttM

ladln room at swanky Sam Pick » Club Ma*

drid »u quitting, and that the )ob paid 11

a niKht and iipn Hattie applied aod |ot

the Job, and made 13 or M the first lUthL

"At the lint opportunity." nhe revealed, "1

got in touch with the porter, and told hun

that If he would let the bic boM know that

I could sln«. I'd 'itrcaoe hu palm.' The following

Saturday night, the place wa* crowded

and many of the gue»t« stayed on after the

regular floor .ihow wax over Mr Pick *enl the

porter to fetch me, and after we talked It

over a Uttle. he nald to go ahead and keep

the people entertained If I could."

So, without makeup and sttU In her maid's

uniform, lihc walked on and let go with "8C

Louts Blues." It brought down the house,

and the crowd yelled for more. She then sane

one .song after another •When I got through

that night. " Hattie recalled. "I counted tllO

in tips!" Sh^ .stayed on for about a month

with Pick, as maid and singer, and then Pick

sent her to Chicago to get a Negro show

together. Returning, she and the troupe entertained

at the club for almost two years.

At the conclusion of this engagement. HatUe

took off for Hollywood, where she clicked

Immediately as an actress.

Of more than 275 parts, she played a maid

or cook or hou.sekeeper in 83 of them. She

became the first Negro to win an Oscar

when in 1940 she was acclaimed for her role

as the seri'ant and "mammy" to Scarlett

OHara in "Gone With the Wind."

Later on. she turned to radio and was a

success as "Beulah." Although the show Is

still running, she was replaced over a year

ago because of her illness, by Lillian


She was last In Milwaukee at the Riverside

Theatre In 1940. where she made a per-

.sonal appearance while on tour.

Dwight Cummins and Dorothy Yost are developing

"Saginaw Trail" as an upcoming

Gene Autry starring western (or Columbia.

Many Films Released in Sweden

During the year ending June 30. 1953. a

total of 322 new motion picture films were

released for showing in the theatres of


Level Site for Future Drive-In

DEVILS LAKE. N. D.— Leveling of a site

for a drive-in theatre east of town on Highway

2 has been started.




75 Glcnwood Ave Minn



Des Moines, la ; Omaha, Neb ,

Minneopolis, Minn





BOXOmCE December 6, 1952 79

. . . Just

. .

. . Harold

. . The


Janet Brocker, secretary to MGM office

manager E^'elyn Cannon, suffered severe

bruises and shock when her car and a

truck collided while she was driving to North

Omaha to visit her mother. The car was

badly damaged and Janet was pinned inside

. . . "Bell, Book and Candle." the Van

Druten comedy, did $4,500 in three perform-

ances on the Paramount stage. Weather was

rough and driving conditions rougher.



Degjna Maher, Paramount cashier, plans to

leave soon. Her husband is being transferred

to Leon. Iowa, with a packing firm . . .

Ruth Moberg, formerly with UA, is now with

Film Transport, taking the place of Louise

Robertson, who has gone to California . . .

"John Brown's Body" did $5,000 business for

one performance on the Paramount stage.

The troupe, which includes Tyrone Power.

Raymond Massey and Judith Anderson,

travels by bus.

Daniel McGrath, petty officer third class

and son of General Manager Henry McGrath

of Film Exhibitors Printing Co.. was home on

leave from the submarine Pomfret after duty

in the Korea-Japan area. He has rejoined the

sub at San Francisco . . . Marvin Jones, owner

of the State at Red Cloud, is general chairman

of the swimming pool committee and devoting

much of his time toward construction

of the project for which the town voted

$35,000 in bonds.


Coyerino ONE or TWO WEEKS!






One of a series of Think

Pieces about improving

your theatre and its


RCA products are

the best to be had




When repairs


needed AT ONCE—call

us. We act fast! of his recent bout with arthritis, spent

more than an hour getting it changed in

the dark out on the highway.

Mr. and Mrs. Frank Hollingsworth of the

Holly at Beatrice were vacationing in Arizona

and New Mexico . . . Hap Moehler, custodian

of the Hamburg Theatre, paid his annual

Thanksgiving day visit to Filmrow . . . Sol

Francis. AA manager, made a swing through

the western Nebraska territory and bucked

rain, snow and ice in that area's first big

siege of winter of the season . . . Rich 'Wilson.

MGM salesman, was treated to a steak dinner

by Dick Marvel. Arcadia exhibitor; then he

hit the bad part on the way into Omaha.

He picked up two spikes in a tire and, be-

Jack Renfro, Theatre Booking Service, returned

from the Variety Club convention at

Pittsburgh with glowing accounts of the organization's

work. Chief Barker Renfro and

Eddie Shafton were Omaha's representatives

after Bernard Dudgeon, manager of

the West Dodge Drive-In, announced it

looked like the layout would remain open

until December for the first time in its four

seasons. Old Man Winter struck a solid blow

at Omaha and Dudgeon almost had to change

signals . . . Omaha women whose ancestors

came over on the Mayflower were guests of a

screening of "Plymouth Adventure" which

was booked at the Omaha. The women were

members of the Nebraska Chapter of Mayflower


Carl White, Quality Theatre Supply Co.

owner, reported his fourth grandchild has

recovered from an abdominal operation. He

is Bruce, son of Dr. John C. White and now

three months old. Mr. and Mrs. White recently

visited Carl White jr.. stationed at

the army preinduction center in Chicago . . .

Vince Flynn, MGM manager who just returned

from vacation, was laid up for a week

with the flu.

Don Romeo, local comedian, received the

commendation ribbon from Maj. P. A. Lyck

of the Nebraska military district for work

with Special Service in Korea and Japan .

A burglar made off with $10 after breaking

into the Ewald Drive-In in Council Bluffs . .

Irvin Beck, manager of the Moon Theatre.

Wilber. Neb., told the Chamber of Commerce

that he will offer free matinees December 6

and 13 as part of the pre-Christmas program

Tri-States District Manager

for the city . . .

William Miskell announced the Orpheum's

television presentation of "Carmen" by the

Metropolitan Opera Co. will be offered at

Autumn's Think Time

For Drive-In Owners

Need more speakers? Is your concession service good

enough? Is projection adequate and your screen as

bright as it should be? Do you have enough playground

equipment? . . . Let

us help you plan for a

bigger, better season just around the corner.



214 N. Fiftrtiilli. Om.ili.i. Neb. PliOMP. AUantic 90.16

$1.20 to $3.85. Beck received many ticket

orders even before prices were announced.

These exhibitors were Filmrow visitors:

Mrs. Arch Conklin, Griswold. Iowa: Frank

Good. Red Oak. Iowa: Marvin Jones. Red

Cloud: OUie Schneider. Osceola: Pat Plummer

and Jeanette Schoeneman. Wahoo:

Sonny Thacker. South Sioux City: Mat

Wuebben. Canton, S. D.: Doc Nalteus. Mapleton,

Iowa: Bob Kruger, Sioux City, and Al

Harriman, Alton, Iowa.

Joe H. Jacobs, Columbia manager, was in

Chicago all last week for a conference with

home office officials, including A. Montague,

general sales manager, in conjunction with

other midwest branches . Wirthwein,

western division sales manager for

Allied Artists, flew in from Los Angeles for

a conference with Omaha Manager Sol


Mrs. E. L. Bartak, wife of the Greeley,

Neb., theatreman, was brought to St. Joseph's

hospital in Omaha for an operation . . . Mrs.

Ed Kugel, wife of the Holstein exhibitor,

Mabel Mitchell,

also entered St. Joseph's . . .

secretary to Ralph Goldberg of Goldberg

Theatres, returned from a vacation just in \

time to catch the full force of the midwest


Roof-scaling: burglars took $70 from a hid-


den cabinet in the office of the Berkley


Theatre in South Omaha. Detectives said

they entered by way of a roof trap door . . .

The Variety Club had as a special guest

Col. Bill McCraw at its December luncheon

at the Blackstone hotel . . . Funeral


were held at Shelton, Neb., for Mrs. V,

N. Felps, 74, whose husband operated the

theatre there for many years in the early

days of the film industry.

Mr. and Mrs. F. A. Van Husan of the Western

Theatre Supply Co. of Omaha left December

6 to spend the holidays with their

daughter at Richmond, Va. . student!

union of the University of South Dakota at

Vermillion has scheduled a weekly series of

movies, which will include a number of film


More snow on top of the territory's first,

heavy blanket plus the threat of more kept'

most outstate exhibitors from Omaha. A few'

hardy souls on Filmrow included Paul Tramp,

Oxford: Wally Johnson. Pi-iend: Art Goodwater.

Madison: E. L. Bartak. Greeley, and]

Ainold Meierdirks, Pender.

Begin Work on 300-Car Ozoner

CRESTON. IOWA—Work on the new drivein

to be located on the old fairgrounds property,

just north of the city limits, has begun,

according to Earl Douglass, manager here for

Commonwealth Theatres. An earlier start

was planned but work was delayed when residents

in the northern part of Crcston protested

the location of the ozoner. However

the company finally decided to go ahead.


; si ei"

!S Sen"'


;,;; into t



:,: 311(1111

; ji iiti

.. ipiril

jitiiK on





[as !o








1 tliosi



nil I






kop Re

:ji Music


sai; mh

'--Jt wi <



BOXOFFICE :: December 6, ISSilwltfijj


, ,












30 of $2,576,212, or $5.23 per share, after

depreciation, excise taxes, reserves for continj




1 months






Omaha lei'





South Datn

Reply From GOP Leader

Received by Ted Mann

MINNKAPOLIS— It now clevolvi-s upon the

new Republican-controlled CoiiKress to decide

If tlUTi' .shall be any more hearings "to

determine If some solution can be reached

for a fair and equitable distribution of films,"

Ted Mann, former North Central Allied president

and circuit owner, ha.s been advised

by U.S. Senator John Sparkman, chairman

of the Senate Committee of Small Business.

Sparkman acknowledRcd a communication

from Mann, calling upon the small business

jiubcominittee to make an Immediate Investigation

Into the manner In which competitive

bidding Is being conducted, and Into

alleged continued "flagrant" distributor violations

of antitrust laws and of the consent

decree's "spirit" by conditioning the sale of

one picture on the purchase of another and

the fixing of admission prices.

Charging competitive bidding Is "replete

with dishonesty and skullduggery." Mann had

offered to appear before the committee as a

witness to back up his claim that "the present

.situation is deplorable and disastrous to

the small independent theatre owners."

SparkmaJi said Mann's complaints "are In

line with those received from other sections

of the country."

Results of the investigation, which started

last June, will be presented to the new committee

chairman upon his appointment after

January 3. "at which time it will be determined

whether or not further investigation

and possible hearings will be held," Sparkman

wrote Mann.

Ascap Records Festival

For Music Students

NEW YORK—The American Society of

Composers. Authors and Publishers is cooperating

with A. W. Mellon Educational and

Charitable Ti-ust, administered by Carnegie

Institute and the Pennsylvania College for

Women, in recording the First Pittsburgh International

Contemporary Music Festival for

permanent study by music students and

teachers, according to Otto A. Harbach,

Ascap president, and Dr. Roy Harris, executive

director of the festival.

A.scap will underwrite the cost of pressing

500 non-commercial record libraries of the

entire Festival, to be distributed to university

music departments, music schools and to musical

institutions in friendly nations, Harbach

said. The albums will not be available through


Zenith Nine-Month Profit

Reported As $2,576,212

YORK—Zenith Radio Corp. reports

con.solidated profits for itself and its subsidiaries

for the nine months ending Septem-

and estimated provision of $3,054,627

for income taxes.

consolidated profits for the three

ending September 30 were $1,239,855,

or $2.52 per share.

These results compared with $2,689,630, or

$6.46 per share for the .same nine-month period

a year ago, and $493,106, or $1 per share,

before providing a retroactive tax adjustment

for lor the me same sami quarter.

Showmanship Is

ALBANY —It u eujitcr to Introduce entertainment

Into education than cducution Into

enu-rtalnment. Kay Kay.ier told educator*

attendlnR u two-day lelcvLilon Iniitltule held

at Union CollPKr during the annual mrettnK

of the A.vsn of ColleKf.-* ond Unlvrmlllcji of

the State of New York Tlie orchc.itra leader,

now In retirement nt Chapel Hill. NC. upoke

of the historical and patriotic nhorta which

Warner Bros, made and were exhibited In

theatres. Teenagers had told him, Kayier

said, that they did not like to have education

mixed with commercial motion plcture.i, they

did not go to a theatre to be "laitructcd "

Entertainment on the other hand, can be

Sol Wurtzel Leases Films

For Use on Television

NEW YORK— Sol M Wurl/A-1 liu.s

leased uli

of his pictures to Major Attractions. Inc.. for

a period of yeors during which they wUl be

distributed by United Television Corp. for

use on the air. Future pictures also are Included

In the arrangement.

Some of the films In the first group were

produced as recently as 1949. They are; "Dangerous

Years," "Strange Journey," "Rendezvous

24." -Roses Are Red, "


""Deadline for Murder."" ""Back Lash."" "Dangerous

Millions,"" ""Trouble Preferred," "Night

Wind," "Fighting Back," "Arthur Takes Over."

"Half-Past Midnight." "Invisible Wall"' and

"Second Chance.'"

20th-Fox Men Happy

MINNEAPOLIS — Enthusiasm over new

product and the large grosses being chalked

up by ""The Snows of Kilimanjaro"" permeated

a meeting here of 20th-Fox branch managers

in M. A. Levy"s district. Forthcoming releasewhich

district manager Levy predicted woula

gladden exhibitors' heart.s include ""My Cousin

Rachel."" ""The I Don't Care Girl," "My Pal

Gus'" and "Ruby Gentry."' Branch managers

present were Sol MalLsow, Minneapolis;

Jack Lorentz, Milwaukee; Gordon

Halloran, St. Louis; Joe Neger. Kansas City;

Joe Scott, Omaha, and Bob Conn. Des



'Good Psychology'

,,, r..ii.,

incorporatml into educational

;>e Mid and. cave rsample*

> .e CoUace of Miuical Kno«iniK'-.

I.-. ; tioiii iitnatori (rom Ulnne.sola,

alontc with three of the state'^

House memt>er». have now committed themselves

to complete repeal of the 20 per cent

federal admission tax "and expressed great

concern for the independent exhibitor'*

plight." North Central Allied member; have

been informed In the body's current bulletin.

Senator H. H. Humphrey finally has fallen

In line after lengthy deliberation on the

matter. Previously. Senator Thye had gone

on record In favor of the repeal, accordlaf

to the bulletin.

Two other congressmen have expressed

themselves as "sympathetic" to the repeal

cause, but are still uncommlttted In the

matter. Pour have given no Indlcatloa ot

what their position Is. the bulletin state*.

Ledgerwood House Sold

LEDGERWOOD. N D — S. J. Backer, owner

and operator of the Avon Theatre In Hanklnson

for the last 16 years, has purchased the

Wiley Theatre here from J A. Hawkins

Hawkins had operated the Wiley for the past

ten years. Backer took possession of the house

Sunday i30>. Russell Coppln Is new manager

of the Wiley.




Christmas Gr'

Christmas Greetii

© u


'stmas Greetings



stmas Greetings


^^^ ^^^^^^ ^^

These "unknowns must be t

infection contro«ed-by n,o.e c^e t X- •

ttonal, and research programs. These a^e,

of the activities encouraged and supported by y

s Greetings


Christmas Seal dollars. ^ _

Remember, no one can be cued un


,„a no one can be treated unttlfoun. So

thewmning fight against tuberculosa. Send my

contribution today.




losing their own health.

Because of the importance

of this

message, space

contributed by



BOXOFFICE December 6, 1952









! Kienlan





Big Detroi! Fox Tries

Bargain Family Price

DKTKorr A one-week experlmctU Willi

xpeclal biirgnin funilly prices Is belnK tried

by mumming director David M. Id74il at the

5,500-seal Fox Theatre. PlckliiK a bill especially

tailored for the family-type trade.

Idzal slashed admissions for adults to 62

cents up to 2 p. m.. for the week starting

Thank.sglving day, while children were admitted

at 21 cents Instead of the usual 25

cents. For holidays, Saturdays and Sundays,

the three big days of the week currently,

the normal policy Is to charge the

regular evening admission of $1.25, or $1.50

when the house has a stage show, nil day.

The current bill Is "My Pal Gus," with a

stage show headed by the Ray Anthony


Idzal Is aiming to get the family trade

downtown. Inspire early shopping, and get

the mothers—or fathers—and the youngsters

Into the house by 2 p. m., and off for home

by supper time. He is using not only newspaper

advertising, but cannily-timed radio

spot announcements, concentrated in the

early morning hours, to remind families to

enough out of the Christmas shopping

budgets to take in the bargain ,'how, and

Incidentally offer the kids a reward for good


On opening day, Idzal bucked the Thanksgiving

day parade, televised over the NBC

network, which passed the doors of the theatre,

with an inducement for parade-viewers

to come to the show while they were downtown.

Major objective of the bid for family

trade Is to break the stranglehold of early

morning video.

Free Admissions Ruled

Legal by Treasury Man


admissions plan of

the Little Theatre here apparently is legitimate,

according to T. W. Kienlan, special

assistant to the undersecretary of the treasury

in Washington. The plan was instituted by

Hofheimer and Albert Sugarman, operators

of the 321 -seat neighborhood house, as

I a protest against the federal admission tax.

Kienlan said he had consulted legal experts

of the Bureau of Internal Revenue and has

been told that "we have no way to require

a man to charge admissions to his theatre

unless he wants to do so."

speculated, however, that if the

practice becomes widespread, the bureau

would have to work out a regulation to cover


Big Tent 5 Affair

DETROIT—The start of the winter drive

In seasonal Industry activities was sparked by

Variety Club of Detroit Tent 5 on Tuesday

i2) w-ith an unusual buffet supper at the

clubrooms in the Hotel TuUer. All past members

of the club, as well as all prospective

members, were welcomed to this open house

event, according to Ernest T. Conlon, executive

secretary. Discussion at the session

were a drive for membership, the re-equipping

and redecoration of the clubrooms. and

the club's major charity activity, the construction

of the Hollywood House.

BOXOFFICE December 6. 1952

Michigan Allied Starts

Campaign for Drive-Ins

Please Return Scrolls

In Hospital Drive

('li-\rl,iii(l I xhllillor^ hIiu liavr nnl already

donr stt arr a%kril In rrturn thr

Will Itntrrn >lriiiorlal li




. . .

'The annual convention of the Independent

Theatre Owners of Ohio will be held here

at the Deshler-WalUck hotel April 7, 8, Robert

Wile announced Edward Lamb, owner

of television station WTVN here, and his

wife Prudence have applied for a TV license

for UHP channel 30 in Portsmouth. Channel

30 is the only frequency assigned by the FCC

to the strategic area adjacent to the Pike

county site of the new atomic plant.

Tom Harris, theatre editor of the Ohio State

Journal, is planning to run a signed column

on the Journal theatre page at regular intervals.

He's been asking for suggestions for

Tjnited »^^f ^.g street

^^9 Chariot* „i3S0^a^l

Kansas '^^^'



Grand Theatre

Grand Island, Neb.

a title to the column ... All persons who

accept prizes in bingo games here face arrest,

said Vice Squad Lieut. Arthur Remmert.

Remmert made the announcement following

appearance in municipal court of Paul "Slim"

Jones, operator of a "free" bingo game here.

Jones ran a "for donations only" game. He

said he got the idea from the free policy instituted

a month ago at the Little Theatre


John Gardner, former Paramount salesman

in this area, and his son, John jr., have purchased

a 20-acre drive-in site 12 miles south

of Hebron, Ohio. They plan to erect a 500-





Bear BaxdV-

,A a good «or^ l°\ told yo^ *°°'


Baii -/,^out -^\^out ,,^ 1^

vltt the



. .--4-



-- lUT^o"^


^a mighty