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Re BOXOFFICE BAKUMt<br />

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onniv jiudio ginc-ol manogcr, Producer Som Z.mbolitl, Producer Director Merryn L«*o», ond Dore Schory, «k« preiidfKl in ctiorft o» producliM<br />

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SO<br />

NATIONAL EXECUTIVE EDITION<br />

Indudmi tKt SMi'Onil Nr«i Pi|«i of All Edt1»«*i|<br />

<strong>DECEMBER</strong> 6, 1952


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^«.iNE'S NEPTUNE S"<br />

DAUGHTEI<br />

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MAMMOTH HSH


EYES HAVE<br />

NEVER BEFORE<br />

BEHELD SUCH<br />

TECHNICOLOR<br />

WONDERS AS<br />

M-G-Ms<br />

MILLION<br />

DOLLAR<br />

MERMAID<br />

Movie theatres foresee<br />

Millions of people and<br />

Millions of dollars with<br />

M-G-M's<br />

Miracle Musical<br />

"Million Dollar Mermaid"<br />

M-m-m-m-m!<br />

Aleny Xfuas, Happy New Year!


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LER GEORGE . GIVGT PAUL HARVEY • Wntten by JACK ROSE and MELVILLE SHAVELSON • Mus,«l Numbers Staged »"d Directed by LeRoyPnM<br />

IL IN PARIS-Lyrics by E Y Harburg, Music by Vernon Duke<br />

• Ordinal Songs- Lyrics by Sammy C»hn. Mus.c by Vernon Duke • Mus«l Direction by Ray He-ndod<br />

•<br />

Produced by WILLIAM JACOBS Directed by DAVID BUTLER


JENNIFER JONES' GREATEST SMASH SINCE "DUEL in the<br />

11<br />

The story of a flame<br />

named Ruby... who wrecked<br />

a whole town... S/N BY SIN,»,<br />

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A BERNHARD-VIDOR presentation<br />

-Released by 20th Century-Fox<br />

^^ ^^^^'^-n^^- DATE 'RUBY' FOR THE HOLIDAYS!<br />

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Produced by JOSEPH BERNHARD and KING VIDOR- Directed by KING VIDOR • ScreenplaybySILVIARICHARDS-SforybyARTHURFJIZ-RlCf


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WE NATIONAL FILM WEEKLY<br />

Publii'if'l in NiMf Sectioii.il Enilioiu<br />

BEN<br />

(Utor-in-Chief<br />

SHLYEN<br />

and Publisher<br />

'INCENTIVE' FOR SELLING<br />

MIS M. JERAULD Editor<br />

kTHAN COHEN. Executive Editor<br />

iSC SHLYEN. . . .Monooing Editor<br />

Ui SPEAR Weitcrn Editor<br />

L THATCHER. .Equipment Editor<br />

HN G. TINSLEY. Advertising Mgr.<br />

Publiitied Every Soturdoy by<br />

ASSOCIATED PUBLICATIONS<br />

bllcition Officts: S'JS V.in lliiinl lllid.,<br />

riji ni) it. Mil Nallian Ciihi-ii. Km-cu-<br />

Eil.lor. Jl-^'>(' Slil>rli. .Miiiiiiiiliii: Kill-<br />

Mofrh S(-lilozni;in. HusIiii-sn Miin.iKer<br />

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lloo: HfrbiTl Kiiii^li. Salc^ .M.iniib^er.<br />

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ilorial Odicet: » llorkirtllrr Thizii. Srv<br />

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MalM«er; Jiinu's M. Jeraiilii. f^litor:<br />

ster Kricilmiin. V^Iirnr Sho'^nijinllsiT<br />

(Ion: Loll 1). (ierard. Kdltor rruniullun<br />

Hon: A. J. SdirkFr. I'>|iilpmriit Adiir-<br />

Tflfplionc (Xlliimbiis 5-6370.<br />

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itral Offices: Editorial—ii24 S. Mlrhl-<br />

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ARBITRATION NOW LOOKS LIKE<br />

HOLDOVER FOR JANUARY DATE<br />

Unlikely Industry Leaders<br />

Will Be Able to Convene<br />

Until after holidays<br />

NEW YORK—Ai-bitration discussions<br />

may go over to January after a period of<br />

preliminary sounding-out on the part of<br />

those concerned.<br />

Eric Johnston, MPAA president,<br />

now in<br />

Argentine and expected back Monday (8),<br />

may want to study all the developments<br />

a confer-<br />

before sending out invitations to<br />

ence.<br />

Since National Allied rejected the last<br />

draft of the arbitration plan in Chicago, the<br />

Western Theatre Owners have taken similar<br />

action on the ground that the last draft<br />

doesn't carry out the original outline and<br />

is too wordy.<br />

THREE FOR, TWO AGAINST<br />

This leaves three exhibitor organizations<br />

for arbitration, subject to further negotiations,<br />

and two that have rejected it, as<br />

the plan stands at present. Theatre Owners<br />

of America, Independent Theatre Owners of<br />

New York and the Metropolitan Motion Picture<br />

Theatre Owners Ass'n, al.so of New York,<br />

are the three that have openly stated that<br />

they want further negotiations.<br />

Wilbur Snaper, Allied president, has said<br />

he is willing to go into a conference. Western<br />

Theatre Owners Ass'n, it is believed, would<br />

go along with whatever might emerge, if the<br />

exhibitor groups succeed in getting some of<br />

the legal verbiage eliminated so an exhibitor<br />

can go into an arbitration proceeding<br />

knowing what he is doing without the services<br />

of a lawyer.<br />

This is considered important by smaller<br />

exhibitors, because the consent decree arbitration<br />

supervised by the American Arbitration<br />

Ass'n was so expensive that it fell<br />

of its own weight, even though distributors<br />

were paying the administrative expenses.<br />

How the expense of the proposed system<br />

will be met hasn't been decided yet. That<br />

is one of the problems still to be discussed.<br />

If a December meeting is called, it will have<br />

to be during the December 14-20 week. Holidays<br />

break up the two following weeks.<br />

Allied's board of directors is scheduled to<br />

meet in New Orleans January 10.<br />

SEE SUBSTITUTE ON RENTALS<br />

Since the Allied turn-down of arbitration<br />

at Chicago some distribution attorneys have<br />

repeated that they are still opposed to arbitration<br />

of film rentals. Both distributors<br />

and exhibitors have avoided any comment<br />

on the possibility that arbitration of requests<br />

for rebates where losses can be proved<br />

might be offered as a substitute for the<br />

film rental stalemate. This is one of the<br />

problems that Johnston probably will want<br />

to discuss with company presidents before<br />

calling a meeting.<br />

The other rock in the channel of arbitration<br />

progress—pre-release films on which<br />

advanced admissions are pressured one way<br />

or another—could be settled In the opinion<br />

of a number of exhibitor leaders.<br />

One Vote 'Yes'<br />

OKLAHOMA CITY—Morris Loewenstein,<br />

president of the Theatre Owners<br />

of Oklahoma, reported the board of directors<br />

voted unanimously in favor of any<br />

arbitration plan to be approved by the<br />

national organization. This makes the<br />

eighth TOA unit endorsing arbitration.<br />

One Vote 'No'<br />

COLUMBUS, OHIO—The board of<br />

directors of the Independent Theatre<br />

Owners of Ohio voted to approve action<br />

of National Allied to reject the arbitration<br />

plan in its present form and to<br />

notify Abram F. Myers of the board's approval<br />

of the rejection.<br />

Who Will Control RKO<br />

Still Moot Question<br />

NEW YORK—Negotiations for a transfer of<br />

control of RKO Pictures continued in a<br />

suspenseful state during the week, with the<br />

decision up to Howard Hughes, who usually<br />

weighs the pros and cons of everything so<br />

long the scales creak.<br />

Twice early in the week it looked as though<br />

an announcement would be made momentarily.<br />

The official silence fell and rumors<br />

resumed. Out of these there was gleaned the<br />

following<br />

1. Ralph Stolkin and his associates wanted<br />

to get out and were willing to take a loss<br />

on the initial payment if Hughes would agree.<br />

How much this loss would be figured importantly<br />

in the discussions.<br />

2. It became known that Atlas Corp. was<br />

definitely interested in an effort to put the<br />

company back on the road to profits by<br />

offering management advice and helping the<br />

company to obtain bank credit.<br />

3. Ned E. Depinet, president before the<br />

Stolkin group bought the Hughes stock, was<br />

asked to go to the coast for conferences.<br />

He went Saturday and was still there late in<br />

the week.<br />

4. Atlas Corp., headed by Floyd Odium, the<br />

investment concern which sold the 27 per<br />

cent controlling interest to Hughes several<br />

years ago, continued to figure in the discussions.<br />

One report was that it might assume<br />

management responsibilities if Hughes<br />

reacquired the 1,013,420 shares he sold to<br />

Stolkin and his associates. It was stated<br />

that Odium was not interested in buying back<br />

the Hughes holdings.<br />

This report was generally credited. It was<br />

understood banking interests favored it, and<br />

banking support is important now if production<br />

is to be resumed.<br />

5. Time was pressing because a hearing on<br />

the petition of a small group of stockholders<br />

for the appointment of a receiver is scheduled<br />

for December 10 in the U.S. district court.<br />

The court made it clear that another postponement<br />

might be granted, but a bank<br />

executive pointed out that would solve nothing<br />

until an executive control had been<br />

established at the studio and in New York.<br />

6. Milton Gettinger, New York attorney<br />

who has represented banks interested in film<br />

financing, as well as James A. Mulvey, president<br />

of Samuel Goldwyn Productions, from<br />

time to time, has worked out a plan for<br />

tran.'sfer of control that would take in various<br />

groups that have been mentioned as possible<br />

purchasers or who have vital interests in the<br />

distribution success of the company, as the<br />

Goldwyn and Walt Disney companies have.<br />

Gettinger stated Thursday from Florida,<br />

where he is resting, that the plan had been<br />

discussed by various groups, but that there<br />

had been no joint meetings. It still was in<br />

the discussion stage, he said.<br />

Novel Problem Develops<br />

In RKO Pictures Action<br />

NEW YORK—Can a director of a motion<br />

picture company resulting from divorcement<br />

try to influence the affairs of the other company<br />

resulting from divorcement without<br />

being found in contempt of couit. even<br />

though he is an accredited representative<br />

of clients owning stock in the other company?<br />

Does the fact he is a director in one<br />

company rule him out from representing<br />

the interests of clients in the other company<br />

as an investment counselor?<br />

Those are the novel questions which will<br />

come up for the first time in court Tuesday<br />

(9).<br />

Louis Kipnis, attorney for a minority group<br />

of stockholders seeking a temporary receivership<br />

for RKO Pictures, raised the questions<br />

Tuesday (2) when he obtained a show cause<br />

order against David J. Greene, RKO Theatres<br />

director and investment coimselor, from<br />

Judge Sidney Sugarman in federal district<br />

court. He charged contempt of court.<br />

Kipnis argued that Greene had no right<br />

to be represented by counsel at the November<br />

21 receivership hearing, postponed to<br />

Wednesday (10) for the filing of affidavits.<br />

He held that a section of the consent decree<br />

prohibits any director, officer or employe<br />

of a company resulting from courtordered<br />

divorcement to attempt to influence<br />

the control of the other company resulting<br />

from divorcement, and that Greene did so<br />

when he sided with other RKO Pictures<br />

investors in having counsel ai'gue against<br />

a receiver.<br />

8 BOXOFFICE December 6, 1962


GREATEST BOXOFFICE PICTURE:<br />

1951-52 AWARD TO QUO VADIS'<br />

urn'-<br />

isait*-<br />

01 ff<br />

Trophies Go to<br />

Zimbalist,<br />

Producer; Mervyn LeRoy<br />

Director of the Film<br />

HOLLYWOOD—Producer Sam Zimbullsi<br />

and ProductM-Dlrcclor Mervyn LeRoy this<br />

week joined the proud and exclusive circle<br />

of Hollywood filmmakers who have been<br />

recipients of the annual BOXOFFICE<br />

BAROMETTKR award for the Kreatest boxoffice<br />

picture of the year. Their "Quo<br />

Vadis.<br />

" for Metro-Goldwyn-Mayer, was the<br />

feature which won them the distinctive<br />

kudos when it was determined, through<br />

statistics gathered by this magazine, that It<br />

was the top grosser of the 1951-52 season.<br />

PRESENTATION AT STUDIO<br />

Presentation of the handsome trophies<br />

which record the winning accomplishment<br />

were made on behalf of Ben Shlycn. publisher<br />

and editor-in-chief of BOXOFFICE.<br />

by Ivan Spear, the publication's Hollywood<br />

editor.<br />

In reviewing the outcome of the annual<br />

compilations, details of which will be printed<br />

in the forthcoming annual edition, BOX-<br />

OFFICE BAROMETER. 1952-53, Spear called<br />

attention to the fact that third place among<br />

money-makers of the recent season also went<br />

to an MOM feature. "An American in Paris."<br />

produced by Arthur Fieed and directed by<br />

Vincente Minnelli. The second spot went<br />

to "The Greatest Show on Earth," a Cecil<br />

B. DeMille production for Paramount release.<br />

This was the sixtli year that the BOX-<br />

OFFICE BAROMETER annual award has<br />

been made. Previous winners included:<br />

"David and Bathsheba." 20th Century-Fox.<br />

1950-51: produced by Darryl F. Zanuck,<br />

directed by Henry King.<br />

"Samson and Delilah," Paramount, 1949-50:<br />

produced and directed by Cecil B. DeMille.<br />

"The Snake Pit," 20th Century-Fox, 1948-<br />

49; produced by Anatole Litvak and Robert<br />

Bassler. directed by Litvak.<br />

"Gentleman's Agreement." 20th Century-<br />

Fox, 1947-48: produced by Darryl F. Zanuck,<br />

directed by Ella Kazan.<br />

"The Best Years of Our Lives," RKO<br />

Radio-Ooldwyn, 1946-47: produced by Samuel<br />

Goldwyn. directed by William Wyler.<br />

BIBLICAL FILMS WIN OUT<br />

Dore Schary, MGM vice-president in charge<br />

of production, who served as master of ceremonies<br />

at the presentation, noted that for<br />

the past three seasons the award for top<br />

grosses has gone to a spectaculai- Techniqolor<br />

feature with a Biblical or religious<br />

background.<br />

"In my opinion," Schary commented, "this<br />

indicates a resurgence of a more spiritual<br />

viewpoint on the part of motion picture<br />

patrons and demonstrates their eagerness to<br />

support, in profitable numbers, film.- that<br />

have a religious genesi-s—especially when they<br />

are presented excitingly, spectacularly and<br />

colorfully—and when they are leavened with<br />

I'roducer Sam /imbali^t (left) and prtxiurrr-Dirrrtor .Mrrvyn l.cnl.« tlirni tlir anniul<br />

BOXOFFICE BAKOMKTER trophies.<br />

a romantic story, such as was the case with<br />

each of the winners In the past three seasons."<br />

E. J. Mannix. vice-president and studio<br />

general manager, and a member of the executive<br />

board, and other MGM dignitaries<br />

were on hand to congratulate ZlmbalL^t,<br />

LeRoy and Srhary<br />

Johnston to Report on Progress<br />

On Lifting Argentine Restrictions<br />

NEW YORK—Eric Johnston, president of<br />

the Motion Picture Ebcport Ass'n, will be In<br />

New York Monday i8i with details of the<br />

progress he has made at Buenos Aires in<br />

seeking the lifting of Argentina restrictions<br />

on the U.S. industry. It will be the end of a<br />

South American trip that took him also to<br />

Brazil and Uruguay. The MPEA .said he<br />

might visit Chile during the week before his<br />

return.<br />

Reports received here were that Johnston<br />

was optimistic about finding a -solution to<br />

Argentine-American differences, and that he<br />

might have the text of an luter-country agreement<br />

to offer the MPEA member company<br />

presidents for study. He had held conferences<br />

with Jeronimo Remorlno, foreign minister,<br />

and Raul Apold, head of the information subsecretariat.<br />

Argentina has been a sore spot since there<br />

have t>een no remittances from that country<br />

since 1947. An agreement was reached with<br />

Argentina in May 1950 and ratified in July<br />

1951 covering remittances of dollar earnings,<br />

but none have been permitted. The agreement<br />

was to run for five years and under It<br />

the Industry here was to get profits up to<br />

$1,100,000 annually, or 50 per cent of earnings<br />

at the official free rate of 14 pesas to the dollar.<br />

The remainder could be invested in local<br />

enterprises. About $2,000,000 has been tied up.<br />

Argentina imports of U.a films in the last<br />

18 months have totaled about 300. It had<br />

been understood that they would be admitted<br />

without duty and be promptly reviewed by<br />

censor boards .so that distribution would not<br />

be held up, but 178 are still awaiting licenses.<br />

The Argentine government has pleaded a<br />

dollar shortage. Dollars are still In short<br />

supply. However, observers now believe that<br />

Johnston chose the right time to vtJll<br />

Buenos Aires because the Argentines are said<br />

to be interested In cultivating the Republican<br />

administration that will take over in Washington<br />

In January. It Is said that for that<br />

reason they may release film funds to show<br />

a good faith not previously In evidence.<br />

Court Upholds RKO<br />

In Paul Jorrico Suit<br />

HOLLYWOOD PrcceUenlial In its b<br />

affect motion picture screen credits was the<br />

ruling handed down Wedne.sday i26i by Superior<br />

Judge Orlando H. Rhodes, upholding<br />

the contention of RKO Radio that It was<br />

within Us rights In refusing screen credit to<br />

Scenarist Paul Jarrlco on "The Las Vegas<br />

Story" because he had refiLsed to testify at a<br />

House Un-American Activities Committee<br />

probe about whether or not he was a Communist<br />

party member.<br />

"i<br />

December 6, 1952


|<br />

i<br />

'PuUe^mt^<br />

United Paramount Theatres<br />

Still Must Divest 124<br />

Sixty given up by December 3<br />

in line with<br />

terms of consent decree; deadline for another<br />

third is March 3 and for remainder Sept. 3,<br />

1953; prior to last divestiture, 888 dropped.<br />

*<br />

TOA Mid-Winter Board Meeting<br />

Now Scheduled in New York<br />

Charles Skouras, chairman, moves it from<br />

Los Angeles and calls it for January 25-27;<br />

executive committee to meet first day and be<br />

joined at dinner by board.<br />

J. Arthur Rank Wins Case<br />

Involving Quota Default<br />

Board of Ti-ade had charged in court that<br />

he failed to give British second featui'es 25<br />

per cent of playing time; court upholds defense<br />

that he lost money on them.<br />

New Greek Industries Topic<br />

Of Skouras Talks in Athens<br />

News dispatches say 20th-Fox head discussed<br />

possibilities for establishing oil refining<br />

and sugar plants in Greece with prime minister<br />

and other officials.<br />

Edwin J. Smith Named UA<br />

Assistant Foreign Head<br />

New post created after resignations of B.<br />

D. Lion and Ned Clarke; appointment made<br />

by Alfred Crown, foreign department head,<br />

effective December 8.<br />

I<br />

September Admission Take<br />

|<br />

Behind Previous Year<br />

October tax collections, which are based on<br />

September receipts, totaled $31,294,629 as<br />

against $37,302,260 in October 1951; September<br />

collections were $32,174,968.<br />

Large RCA Synchro-Screen<br />

Demonstrated in New York<br />

More than twice the size of the usual<br />

I<br />

motion picture theatre screen, it measures<br />

56 feet wide and 24 feet high, of which 30<br />

feet, seven inches is actual picture width.<br />

;<br />

Paramount Holding Series<br />

Of Regional Meetings<br />

First Wednesday i3i in Philadelphia; others I<br />

to be in Dallas, Sunday and Monday; Los<br />

Angeles, December 9, 10; Chicago, December<br />

12, 13; New York, December 15, 16; Toronto<br />

meeting to be determined later.<br />

X<br />

Para. Signs Co-Production<br />

Deal With Italian Firm<br />

At least ten features a year will be made<br />

with the Ponti-De Laurenti.s company; two<br />

pictures, "The She-Wolf" and one untitled,<br />

are in work; Paramount will handle European<br />

distribution.<br />

J<br />

Steve Broidy Is Elected<br />

IMPPA President<br />

HOLLYWOOD—Succeeding the late I. E.<br />

Chadwick, who had held the post continuously<br />

from 1924 until his death late last<br />

month, Steve Broidy, president of Allied<br />

Artists, has been elected president of the<br />

Independent Motion Picture Producers Ass'n,<br />

representing 35 filmmaking companies.<br />

Named vice-president at a meeting held<br />

Monday (1) were Jack Broder of Broder Productions<br />

and Realart; Robert L. Lippert, Lippert<br />

Picture.?, and Sam Katzman, who produces<br />

for Columbia release. Edward Finney<br />

was re-elected secretary-treasurer.<br />

IMPPA members passed a resolution paying<br />

high tribute to Chadwick for the long service<br />

which he rendered the organization. The<br />

resolution will be contained in a scroll to be<br />

given his widow and son.<br />

After announcing that the next IMPPA<br />

meeting will be held within a few weeks to<br />

formulate plans for activities during 1953.<br />

Broidy declared:<br />

"We are determined to continue operations<br />

on the same high plane and following the<br />

same fine ideals which were set down by<br />

Mr. Chadwick and followed so closely by him<br />

during his 28-year tenure of office. We fully<br />

recognize the void left in our organization<br />

by Mr. Chadwick's death, and realize it is one<br />

which never can completely be filled. But his<br />

aims for the effectiveness of the organization<br />

within the film industry shall be our<br />

aims and we shall strive to meet them."<br />

Ben Shlyen to Represent<br />

Trade Press With COMPO<br />

NEW YORK—Ben Shlyen, publisher of<br />

BOXOFFICE, has been named as representative<br />

of the tradepress on the executive committee<br />

of the Council of Motion Picture Organizations.<br />

He succeeds Jack Alicoate, publisher<br />

of the Film Daily.<br />

Jay Emanuel, publisher of the Exhibitor, will<br />

be Shlyen's alternate. He succeeds Charles E.<br />

Lewis, publisher of Showmen's Trade Review,<br />

who was Alicoate's alternate on the committee.<br />

Cites<br />

BOXOFFICE Aid<br />

To 'Jimmy' Fund Drive<br />

Arthur Lockwood, co-chairman of the<br />

1952 "Jimmy" Fund drive in New England,<br />

.says the success of the campaign<br />

which resulted in the opening of a modern<br />

children's cancer research hospital<br />

in Boston, would never have been possible<br />

without the cooperation of BOXOFFICE.<br />

"We are fully aware," he wrote, "that<br />

the successful results of the 1952 'Jimmy'<br />

Fund drive would never have been possible<br />

without the excellent cooperation we<br />

have received from BOXOFFICE.<br />

"During the course of our campaign<br />

your publication has given most generously<br />

of space, and has been the medium<br />

that brought the 'Jimmy' fund to the<br />

attention of the people in the motion picture<br />

industry."<br />

STEVE BROIDY<br />

New IMPPA President<br />

20lh-Fox 33-Week Nel<br />

Exceeds 1351 Period<br />

i<br />

NEW YORK—Twentieth Century-Fox has<br />

reported consolidated net income for the 39<br />

weeks ended September 27 of $3,845,946. equal<br />

to $1.39 a share, compared with $2,147,628, or<br />

69 cents a share, for the same 1951 period. The<br />

total includes the income from all subsidiaries,<br />

including Westco Theatres Corp. and Roxy<br />

Theatre, Inc., and is after taxes and all<br />

charges.<br />

The 1952 amount includes a special credit<br />

of $1,077,755, equal to 38 cents a share, due<br />

to a change in accounting procedure regarding<br />

foreign operations. The change was made to<br />

consolidate foreign operations for the same<br />

periods as domestic operations. Previously, if<br />

they had been consolidated five weeks later,<br />

but better airmail service has made a simultaneous<br />

accounting possible, the company<br />

.said. Before this credit, the earnings were<br />

$2,768,191. There are 2,769,484 shares of common<br />

stock outstanding.<br />

Income from film rentals rose to $67,149.-<br />

364 from the 1951 figure of $66,050,817. The-<br />

'<br />

litre receipt, were $41,508,215, compared with<br />

$43,618,276. The directors noted a 25-cent<br />

quarterly dividend payable December 24 to<br />

stockholders of record December 9.<br />

Minneapolis Suburb Votes<br />

Against Drive-In Theatre<br />

MINNEAPOLIS—In a referendum election,<br />

suburban Golden Valley voters went on record<br />

against having a drive-in theatre within<br />

the municipality. The proposed repeal of the<br />

ordinance banning ozoners w'as defeated 63 to<br />

310. There were five applicants for the license,<br />

including the former mayor who originally<br />

had voted for the ordinance.<br />

WB to Pay 25c Dividend<br />

NEW YORK—The board of directors of<br />

Warner Bros., Inc., have declared a dividend<br />

of 25 cents per thare on the common stock,<br />

payable Jan. 5, 1953 to stockholders of record<br />

Dec. 15, 1952.<br />

illlSS<br />

10 BOXOFFICE December 6. 1952


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RELEASED BY 20th CENTURY-FOX


NO REASON FOR GLOOM OVER<br />

FATE OF TAX CUT CAMPAIGN<br />

Too Early Yet to Indicate<br />

How New Administration<br />

Will Stand on Repeal<br />

By AL GOLDSMITH<br />

Washingto7i Bureau, Boxoffice<br />

WASHINGTON—Exhibitors and other<br />

film industry officials who are concerned<br />

about the fate of the federal 20 per cent<br />

admissions tax at the hands of the new Republican<br />

Congress should not be too upset<br />

this early in the game over the scarcity<br />

of positive omens regarding congressional<br />

intent.<br />

The truth of the matter is, key congressmen<br />

—although generally sympathetic toward the<br />

industry's phght—don't know themselves<br />

what can be expected in the coming session.<br />

TOO MANY IMPONDERABLES<br />

There are just too many imponderables, too<br />

many unknown factors with a direct bearing<br />

tax legislation—not merely the admis-<br />

on all<br />

sions levy or even all excise imposts—for any<br />

congressman to stick his neck out at this<br />

time and come up with a flat prediction.<br />

First, they point out, the presentation of<br />

the 1954 fiscal year budget must be awaited<br />

for indications of necessary expenditures in<br />

the year starting July 1, 1953. And the budget,<br />

which will be sent to Congress before the<br />

inauguration of General Eisenhower, is being<br />

prepared by the outgoing Truman administration.<br />

Several Republican leaders already have<br />

stated that the budget—which is rumored to<br />

total in the area of $80,000,000—can and must<br />

be cut down to from $65,000,000 to $70,000,000.<br />

But other key Republicans are skeptical that<br />

this can be done.<br />

The overwhelming bulk of the budget is<br />

allocated to defense and defense-supporting<br />

activities, so it is obvious that any possible<br />

cuts of a significant nature will depend on<br />

the development of international problems,<br />

including the Korean war and relations with<br />

Russia, and on the trend of the foreign aid<br />

policy under the Eisenhower regime.<br />

Any tax reductions must necessarily be<br />

predicated on expenditures. And there is no<br />

way of forecasting how much tax revenue can<br />

be slashed until the expenditures picture becomes<br />

clearer. And then, if it is decided that<br />

a tax reduction is possible, Congress must figure<br />

out in what fields the reductions should<br />

be applied.<br />

COMMITTEE IS UNCERTAIN<br />

Starting point for all revenue legislation<br />

is the House Ways and Means Committee,<br />

and those Republican members who have<br />

been in Washington since the election are<br />

frank to admit that they cannot tell now what<br />

is likely to happen.<br />

There are, however, a number of tax matters<br />

which would appear to take precedence<br />

over the consideration of the admission tax,<br />

and which must be watched closely as an indicator<br />

of the industry's prospects for relief.<br />

Under the Revenue Act of 1951, the excess<br />

profits tax expires on June 30, 1953. and,<br />

Oklahoma Delegation<br />

100% for Tax Relief<br />

OKLAHOMA CITY — Positive commitments<br />

to support tax relief to the<br />

motion picture industry have been made<br />

by the all six congressmen from Oklahoma,<br />

Morris Loewenstein, president of<br />

Theatre Owners of Oklahoma, said this<br />

week. He has forwarded the commitments<br />

to headquarters of the Council<br />

of Motion Picture Organizations in New<br />

York, where the admissions tax repeal<br />

campaign is being directed.<br />

according to the best qualified observers,<br />

stands the best chance of being allowed to<br />

lapse, since it hasn't proved to be the revenueproducer<br />

anticipated, and because everybody<br />

acknowledges that it is an unfair and<br />

inequitable levy.<br />

The bill also provides for a return to the<br />

pre-1951 personal income tax rates on Jan. 1,<br />

1954, unless Congress takes other action in<br />

the meantime. And here, of course, is the<br />

field in which Congress would like most to<br />

effect a reduction, in view of the Republican<br />

campaign promises. But even here, although<br />

there is guarded optimism, there is no feeling<br />

of certainty that a cut can be accomplished.<br />

In addition, the normal corporate tax rate<br />

is scheduled under the 1951 act to revert to<br />

its pre-Korean 25 per cent level if no action<br />

is taken by Congress.<br />

And finally, the excise increases made in<br />

DENVER—U.S. Senator Eugene D. Millikin<br />

of Colorado gave the film industry representatives<br />

here a promise of support in<br />

the industry battle for elimination of the<br />

20 per cent federal admissions tax and also<br />

gave some constructive advice on how to<br />

present the case for killing the tax<br />

Exhibitors were briefed on how to circumvent<br />

some of the red tape usually encountered<br />

by the uninitiated when they attempt<br />

to get favorable legislation started in Congress.<br />

Pointing out that he was acting only<br />

in an advisory capacity, since any taxcutting<br />

measure must originate in the House<br />

Ways and Means Committee. Millikin gave<br />

the Denver theatremen who met with him<br />

this advice:<br />

"You're movie people. Why not present<br />

your case through the movies? Get the<br />

best script writers and the top talent available.<br />

Make a succinct, entertaining film tliat<br />

will convey your point to every .senator and<br />

representative."<br />

The Denver theatremen are getting in<br />

touch with studio people and hope to report<br />

that measure would terminate in April 1954<br />

When it comes to excise reductions, many<br />

observers feel that if the decision is made<br />

that some reductions are possible, the entire<br />

field must be considered, and the merits of<br />

all industries saddled with excises surveyed,<br />

rather than special treatment of one or more<br />

individual excise levies.<br />

On the other hand, there are some congressmen<br />

who honestly feel that the admission<br />

tax does rate special attention, on the<br />

grounds that it is the most inequitable of the<br />

excises. One highly placed member of the<br />

Ways and Means Committee—a Democrat,<br />

however—is reported to be preparing a bill<br />

to reduce the admission tax rate from 20 per<br />

cent to 10 per cent, and at the same time set<br />

a minimum price level below which admissions<br />

would be tax-exempt.<br />

He also is reported to be giving thought to<br />

some sort of a bill under which an over-all<br />

body representing those industries with excise<br />

taxes on their products would be set up to<br />

coordinate consideration of excise tax reductions.<br />

Still another committee member, while<br />

acknowledging that trends were unpredictable<br />

at this time, did express the view that any<br />

industry burdened by an excise levy as high<br />

as 20 per cent can make " a good case for<br />

itself."<br />

And another Ways and Means member said<br />

that hardship caused to an industry by an<br />

excise tax should be considered irrespective<br />

of the general tax situation, but added, that<br />

if a reduction in the admissions tax were<br />

to be considered on that basis, the industry,<br />

"if it is smart," would revert to its original<br />

position of 1950 that benefits of a tax cut<br />

would be passed on to the moviegoers.<br />

A Senator Gives Exhibitors Some Tips<br />

On Using Movies to Get a Tax Cut<br />

substantial progress by the time Congress<br />

convenes. In presenting the case of the<br />

theatres, Robert Selig, executive vice-president<br />

of Pox Intermountain Theatres, declared<br />

that "the tax is discriminatory," and<br />

added:<br />

"Many small theatres over the United<br />

States are closing because of the tax, which<br />

in many instances represents the difference<br />

between profit and loss. Department stores<br />

are taxed on some of their merchandise,<br />

such as furs and cosmetics, but they have<br />

many other things to sell. Theatres have<br />

only entertainment to sell and that is taxed."<br />

UA Heineman Sales Drive<br />

Set to End December 6<br />

NEW YORK—The United Artists Bill<br />

Heineman Sales drive went into its final<br />

week with Los Angeles, New Orleans and<br />

New Haven leading in each of the three<br />

groups into which the contest has been operated.<br />

The windup was set for December 6.<br />

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12 BOXOFFICE December 6. 1952


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THEATRE TV INSTALLATIONS UP<br />

TO 102 HAVING 227WO SEATS<br />

Total Rises 66 in One Year<br />

With More Coming Soon;<br />

Located in 53 Cities<br />

By SUMNER SMITH<br />

NEW YORK—Large-screen theatre television,<br />

long dormant, has suddenly come<br />

alive. By the end of the year, at least 102<br />

theatres In 53 cities seating about 227.000<br />

patrons will have equipment In operation.<br />

The Increase. If not phenomenal, Is worth<br />

study.<br />

The figures compare with 36 installations<br />

in 23 cities in September 1951 and 88 In 51<br />

cities less than three months ago. The endof-the-year-total<br />

of at least 102 Is a conservative<br />

estimate. Television equipment<br />

manufacturers, in deference to the wishes<br />

of their customers, do not report orders on<br />

hand and leave it to their customers to report<br />

completed installations. However, the<br />

listing which follows later identifies a number<br />

of equipped theatres not previously reported<br />

in any publication, some of them now<br />

in the throes of installation.<br />

WIDE UPT-ABC INTEREST<br />

A lot of attention television-wise is being<br />

focused on United Paramount Theatres the.se<br />

days. This circuit will lead the field with<br />

at least 25 installations active before Jan. 1.<br />

1953. and more to come shortly. Leonard H.<br />

Golden.son. president, and Robert H. O'Brien,<br />

.'secretary-treasurer, have long emphasized<br />

their interest in renting theatres for off-hour<br />

television conventions and sales meetings for<br />

additional revenue.<br />

It is noteworthy that UPT is equipping theatres<br />

at a time when a favorable report is<br />

expected from the Federal Communications<br />

Commission on a merger of UPT with the<br />

American Broadcasting Co. It is conceivable<br />

that the TV-equipped theatres could tie in<br />

to that setup, but UPT is not talking and is<br />

talcing nothing for granted prior to FCC<br />

approval.<br />

Generally, the awakened interest in theatre<br />

television is based on an advance in programming,<br />

the lack of which in the past has<br />

caused exhibitor complaints about the cost<br />

of .seldom-used installations and carrying<br />

charges. AH the exhibitors have had to lure<br />

in to watch the television screens<br />

have been fights. Some of these have drawn<br />

while others have not. There also have been<br />

civilian defense meetings, but those hardly<br />

came under the heading of entertainment.<br />

TWO SALES CONVENTIONS<br />

Now two sales conventions are in the offing,<br />

that of James Lees & Sons Co., carpet manufacturers.<br />

Monday (8i, and that of Bendix.<br />

which promises a surprise in the way of new<br />

equipment. December 30. Neither of those<br />

comes under the heading of entertainment,<br />

but both come under the heading of revenue<br />

for the theatres, which will rent their facilities<br />

during off-hours in the morning. At<br />

least one other sales convention will follow<br />

early in 1953.<br />

On the entertainment end. there will be<br />

something distinctly new in a presentation<br />

No Television Deluge During 1953,<br />

Rate of Station Permits Indicates<br />

WASHINGTON—There will be no television<br />

deluge in 1953.<br />

Much of the excitement that prevailed<br />

last spring when the Federal Communications<br />

Commi.ssion opened the ultrahigh<br />

frequencies for general use wa.s ba.sed on<br />

the assumption that about 2.000 applications<br />

for construction permits would roll<br />

in and that many of them would be granted.<br />

The expected gold rush for the air waves<br />

hasn't materialized. The A.s.soclated Presa ha.s<br />

estimated that the number of new stations to<br />

be expected In 1953 ranges from 35 to 100<br />

This does not include applications for a-s-<br />

of the opera "Carmen" December 11 from the<br />

stage of the Metropolitan Opera House here.<br />

Like the telecasts of fights, that will attract<br />

a type of audience not usually found In a picture<br />

theatre. There is great interest in the<br />

test and there are many opinions as to how<br />

it will work out. Other announcements of<br />

theatre television entertainment will follow<br />

shortly.<br />

Spyros P. Skouras, president of 20th Cen-<br />

'ury-Fox, has promised an important announcement<br />

shortly about the Eidophor color<br />

system which the company controls and which<br />

is now being readied for u.se. Charles Skouras<br />

has said the system will go into many western<br />

theatres, and he has talked about setting up<br />

central points from which programs would be<br />

telecast to a group of theatres. It could well<br />

be that UPT is interested in that type of<br />

setup.<br />

Last and not least is the scheduled appearance<br />

of industry representatives before the<br />

FCC in January to continue their argument<br />

for an exclusive industry telecasting setup.<br />

There is opposition to the plan and it is likely<br />

there will be considerable argument and<br />

counter-argument before the FCC hands down<br />

its decision.<br />

Big news about color television could break<br />

almost any day. from Paramount, which has<br />

been conducting experiments for a long time,<br />

as well as 20th-Fox. Radio Corp. of America,<br />

which is perfecting its all-electronic, compatible<br />

system, and Columbia Broadcasting<br />

System, with its color-wheel method that was<br />

approved by the FCC. Paramount is certain<br />

to make an announcement soon about its<br />

Lawrence color tube, but that Ls for use in<br />

TV .sets and not. .so far as is known, for use in<br />

transmitting large-screen programs in color.<br />

The installations listed by states and cities<br />

and giving the seating capacity of a theatre<br />

follow<br />

ALABAMA— Bcrnningham Ritl. 1,473.<br />

ARIZONA— Phoenix: Poranwunt, 1,523.<br />

CALIFORNIA — Lo4 Angclcj Orph«um. 2.200.<br />

Downtown. 1.757. Poromouni. 3.387. Ri(z. 1.363.<br />

Hollywood Hollywood. 2.756. Beverly Hill> Beverly<br />

Hills. 1.612. Huntington Pork Huntington Pork.<br />

1,468; San Berncrdirx) Ritz, 920. Son Froncttco:<br />

Poromount. 2.646, Telcncws, 400<br />

Rlgnment of wavp|rn«th.'< for theatrr clr< ..'<br />

Some Idea of the time coiuumcd In ilo;i.ii<br />

bUAlne.iK with the PCC can be obUlncd (ram<br />

the United Paramount Theatn*>Ainen'-nn<br />

Broadcaitlng Co. menter application. 8tr^>on Ke Pork St Jomm. 1.58$.<br />

Comdcn Stonlev. 2,213 Fort Lee Lee. 1,354. Orortge<br />

Poloce, 1,400: Rutherford S-3 Dnve-ln. 1.300 con<br />

NEW YORK—Greater New York City; For(»iam<br />

2.191, Fox. 4.040. Marine, 2.082. Queera. 2.146,<br />

Poroirvount. 3.650. Worner. 2.711. GuikJ 450, Victoria.<br />

2.282 Lone. 1.600, Criterion. 1,671. Binghamton<br />

Copitol. 2.250. Albony Grond, 1.497. 8uffo«o<br />

Century. 2.911. Center. 2.091<br />

NORTH CAROLINA—Chortotte Carolina. I.40S.<br />

OHIO—Cleveland Poloce. 3.293. Slate. 3.446.<br />

Allen. 3.009, Hippodrome. 3.465. Exjuire. 714, Cincinnati<br />

Albee. 3.037; Dayton Keith't, 2.669. Tole 1 A29<br />

Tacoma:<br />

BOXOFFICE December 6, 1952 13


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MGM Schedules 15 Films<br />

For Early 1953 Start<br />

HOLLYWOOD—As the result of ten days<br />

of top-echelon executive huddles just concluded<br />

at the studio. MGM's 1952-53 picturemaking<br />

program will be maintained at an increasingly<br />

fast pace through the scheduling<br />

of 15 pictures to start during the coming<br />

three months. The slate was announced by<br />

Dore Schary, vice-president in charge of production,<br />

after east-west executive conferences<br />

for<br />

which Nicholas M. Schenck, president of<br />

Loew's. Inc., and Vice-presidents Charles<br />

Moskowitz. Joseph Vogel and Howard Dietz<br />

came out from New York. Participating for<br />

the studio, in addition to Schary. were members<br />

of the Culver City film plant's executive<br />

*<br />

board, E. J. Mannix, Ben Thau, L. K. Sidney,<br />

J. J. Cohn. Lawrence Weingarten, Kenneth<br />

MacKenna, Marvin Schenck and Charles<br />

Schnee.<br />

In addition to the 15 features being readied<br />

for production in coming weeks. Schary added<br />

that a tentative 1953-54 program has been<br />

outlined, drawn from among 52 story properties<br />

which are in long-range preparatory<br />

stages.<br />

Here are the 15 titles soon to go into work:<br />

Latin Lovers. Technicolor musical starring<br />

Lana Turner and Ricardo Montalban, which Joe<br />

Pasternak will produce and Mervyn LeRoy will<br />

direct.<br />

Years Ago, a romantic comedy toplining<br />

Spencer Tracy, Jean Simmons and Teresa<br />

Wright, to be produced by Weingarten and directed<br />

by George Cukor.<br />

All the Brothers Were Valiant. Technicolor<br />

adventure story of the whaling-ship era,<br />

with Robert Taylor, Stewart Granger and Elizabeth<br />

Taylor, to be directed by Richard Thorpe<br />

and produced by Pandro S. Berman.<br />

Blie Goodess. Producer Edwin H. Knopf's comedy<br />

starring Red Skelton, which Robert Z. Leonard<br />

will direct.<br />

Easy to Love, Technicolor musical toplining<br />

Esther Williams, a Pasternak production, with<br />

specialty numbers to be staged by Busby Berkeley.<br />

Interrupted Melody, biography of singer Marjorie<br />

Lawrence, who will be portrayed by Greer<br />

Garson. Jack Cummings will produce.<br />

Take the High Ground, story of the armed<br />

services, to be filmed in .Ansco Color with Schary<br />

personally producing. The cast will include James<br />

Whitmore and Dean Miller, and Richard Brooks<br />

will<br />

direct.<br />

Jefferson Selleck, from the best-selling novel,<br />

to star Spencer Tracy, with Joseph L. Mankiewicz<br />

as producer-director-writer.<br />

K:ss Me Kate, from Cole Porter's stage musical,<br />

starring Kathryn Grayson; to be produced by<br />

Cummings and directed by George Sidney.<br />

.Affairs of Dobie Giillis, featuring Debbie<br />

Reynolds, which Don Weis will meg for Producer<br />

.'\rthur Loew jr.<br />

One More Time, a Lana Turner starrer, which<br />

Cukor will direct and Armand Deutsch will produce.<br />

I Married West Point, a William Grady jr.<br />

production.<br />

Flight to the Islands. The Big Leaguer and<br />

Scarlet Coat, all to be lensed in Ansco Color.<br />

Three other Technicolor specials are scheduled<br />

for early spring, including "King Arthur<br />

and the Round Table," starring Robert Taylor:<br />

"Rose Marie," from the Rudolph Friml<br />

operetta: and "Brigadoon," based on the<br />

Broadway stage hit. Film rights also have<br />

been acquired to "The Ruth Etting Story,"<br />

biography of the noted singer.<br />

Presently in work are "Mogambo." "Invitation<br />

to the Dance," "The Band Wagon,"<br />

"Give a Girl a Break" and "A Slight Case<br />

of Larceny." These are in addition to 27<br />

films already completed and awaiting relea.se.<br />

1<br />

U-l Executives to Meet in Hollywood<br />

During Week to Map Out Policies<br />

HOLLYWOOD—To perfect production, distribution<br />

and promotion plans for the coming<br />

year, executives in charge of these pha.ses<br />

of Universal-International's activities will<br />

launch a week-long .series of top-level policy<br />

sessions beginning Monday (8) at the studio.<br />

Division and district sales managers will participate,<br />

as will eastern and western promotion<br />

executives, studio and home office representatives.<br />

For the studio, the meeting will be attended<br />

by William Goetz, in charge of production;<br />

David A. Lipton. vice-president in charge of<br />

advertising and publicity; Edward Muhl, vicepresident<br />

and general manager: Al Horwits.<br />

publicity director, and other officials. Here<br />

from New York will be President Milton R.<br />

Rackmil; Alfred E. Daff, executive vice-president;<br />

Charles J. Peldman, general sales manager;<br />

N. J. Blumberg. board chairman: Adolph<br />

Schimel, vice-president and general counsel;<br />

Charles Simonelli, eastern advertising-publicity<br />

manager; Philip Gerard, eastern publicity<br />

director, and Jeff Livingston, eastern advertising<br />

chief.<br />

They will be joined at the studio by Ben<br />

Katz. midwest promotion representative; Ray<br />

Moon, assistant general sales manager; F. J.<br />

A. McCarthy, .southerri and Canadian sales<br />

chief; P. T. Dana, eastern sales head; Foster<br />

M. Blake, western sales manager; James J,<br />

Jordan, in charge of circuit sales; Harry Fellerman,<br />

sales head of U-I's special films division,<br />

and A. W. Perry, head of Empire-Universal<br />

in Canada, which distributes U-I films in<br />

that country.<br />

District managers participating will be<br />

David A. Levy. New York; James Frew, Atlanta;<br />

Manie M. Gottlieb, Chicago: Henry J.<br />

Martin, Dalla,s: P. F. Rosian. Cleveland; Lester<br />

Zucker, Kansas City; John J. Scully, Boston,<br />

and Barney Rose, San Franci.sco.<br />

16


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Italian Film Group Sets<br />

Six for 1953 Release<br />

NEW YORK—Italian Films Export will<br />

aim at the regular commercial theatres,<br />

rather than art houses, with a program of<br />

six major Italian pictures, which are set<br />

for nationwide release during the first six<br />

months of 1953, according to Bernard Jacon,<br />

vice-president in charge of sales.<br />

IFE will have a sales force of 18 men by<br />

January 1, including five division managers,<br />

to cover the 31 exchange areas with selling<br />

material on these pictures, Jacon said. He<br />

will leave December 8 on a month-long trip<br />

to install divisional personnel in the IFE<br />

branch offices in Cleveland, Chicago, Atlanta<br />

and Los Angeles, and to finalize booking<br />

dates in major cities.<br />

TO START WITH 'ANNA'<br />

Starting with "Anna," starring Silvana<br />

Mangano, which will be released in January<br />

in an American-language version, recently<br />

dubbed in New York, at least half<br />

of the films will be launched in Americandubbed<br />

versions. "With the language barrier<br />

now lifted for Italian films, the stories and<br />

casts of our pictures assure general audience<br />

interest," Jacon said.<br />

IFE will have promotion campaigns lined<br />

up for all these pictures, including trailers,<br />

advertising campaigns, promotion tieups and<br />

publicity and exploitation material. Specially<br />

prepared kits will enable exhibitors to tie<br />

up with national publicity and promotion on<br />

the pictures. A trailer will be prepared for<br />

TV and six-sheets and all other accessories<br />

will be made up, probably by National Screen<br />

Service, Jacon said.<br />

The five regional IFE offices will be located<br />

(1) in New York, with an eastern divison<br />

manager, who will supervise three sales representatives,<br />

one covering upper New York<br />

State and Hartford; a second covering Boston<br />

and New Haven and a third covering<br />

Washington, Philadelphia and Charlotte; (2)<br />

in Cleveland, with a central division manager,<br />

who will supervise a sales representative<br />

for Cincinnati and Indianapolis, and a second<br />

for Detroit, Pittsburgh and Buffalo; (3)<br />

in Chicago, with a midwest division manager,<br />

who will supervise a sales representative for<br />

Minneapolis and the upper part of Iowa<br />

and Nebraska from Des Moines and Omaha,<br />

and a second for Kansas City, St. Louis<br />

and the south part of Iowa and Nebraska;<br />

(4) in Atlanta, with a southern division<br />

manager, who will supervise a sales representative<br />

for New Orleans and Memphis<br />

and another for Dallas and Oklahoma City,<br />

and (5) in Los Angeles, with a western<br />

division manager, who will supervise a sales<br />

representative for San Francisco, Portland<br />

and Seattle, an another for Denver and Salt<br />

Lake City.<br />

OTHER RELEASES SCHEDULED<br />

The five division managers, each with long<br />

experience in their particular territory, will<br />

be announced by Jacon later in December.<br />

In addition to "Anna," the six IFE releases<br />

set include two other dramas, a romantic<br />

comedy, a musical and a special<br />

Easter release. They are: "Bellissima," starrinR<br />

Anna Magnanl and a child star, Tina<br />

.".1)1^^113, which will be released in February<br />

18<br />

IFE Releasing Corp, new distribution<br />

setup for selling Italian Films Export<br />

product in this country, lias completed<br />

a roster of executives. They are: (1-r,<br />

standing) Bernard Jacon, vice-president<br />

in charge of sales; Jonas Rosenfield jr.,<br />

vice-president in charge of advertising,<br />

promotion and publicity, and (seated) Dr.<br />

Renato Gualino, president.<br />

in a sub-titled version; "Times Gone By,"<br />

an octet of short stories directed by Alessandro<br />

Blasetti, starring Vittorio de Sica,<br />

Gina Lollobrigida and Aldo Fabrizi, to be<br />

released in March in a sub-titled version;<br />

an untitled life of Pope Pius X, which will<br />

be released for Easter in an Americanlanguage<br />

version; "The Young Caruso," featuring<br />

the voice of Mario Del Monaco, now<br />

a Metropolitan Opera star, which will be released<br />

in an American-language version in<br />

April, and "Girls of the Piazza," directed by<br />

Luciano Emmer with Lucia Bose, Liliana<br />

Bonfatti and Cosetta Greco, to be released in<br />

a subtitled version in May.<br />

"Europe '51," the Roberto Rossellini picture<br />

starring Ingrid Bergman with Alexander<br />

Knox, will be released by IFE in the fali<br />

and, after September, there will probably be<br />

an increase of releases to more than one a<br />

month, Jacon said. For the first time, IFE<br />

has enough money for promotion of these<br />

pictures in national magazines, columns and<br />

on TV and radio. There is a possibility that<br />

Anna Magnani will make her first visit to<br />

the U.S. for personal appearances in connection<br />

with "Bellissima," in which she has<br />

a financial interest.<br />

Jacon's first stop will be Chicago, December<br />

8-9, where he will install top personnel<br />

and screen "Anna" for buyers and exhibitors.<br />

He will follow the same procedure<br />

in Cleveland, December 10-13; Atlanta, December<br />

13-16; Los Angeles, December 17-18,<br />

and San Francisco, December 18-20, where he<br />

will also conclude plans for the pre-release<br />

opening of "Anna" at the St. Francis Theatre<br />

January 6. The picture is also set to open<br />

at the Center Theatre, Buffalo, January 8.<br />

Both are United Paramount houses. Jacon<br />

has also scheduled exhibitor sessions in<br />

Dallas, Miami and Jacksonville later in<br />

December.<br />

Jacon held a tradeshowing of "Anna" for<br />

New York circuits before he left for Chicago<br />

and he expects to have showings for all<br />

circuit and independent buyers by January 1.<br />

IFE Releasing Heads<br />

Line Up New Project<br />

NEW YORK—Officers of the newly formed<br />

IFE Releasing Corp. wUl be Dr. Renato<br />

Gualino as president, E. R. Zorgniotti as<br />

executive vice-president, and James Rosenfield<br />

jr. as vice-president in charge of advertising,<br />

publicity and promotion.<br />

All three will continue as top executives of<br />

Italian Films Export. Dr. Gualino is general<br />

director of public relations.<br />

The parent organization (IFE) also has<br />

added a division of newsreels a:'a short subjects<br />

headed by Robert Gordon Ldwards and<br />

a television division under the direction of<br />

Ralph Serpe.<br />

Rossellini Is Directing<br />

Bergman Film in Rome<br />

ROME—Roberto Rossellini has started<br />

shooting the Ingrid Bergman sequence of<br />

"We Women" at Santa Marinella. Tyrrhenian<br />

costal town near here, according to word received<br />

by Italian Films Export in New York.<br />

A sequence starring Alida Valli, directed<br />

by Gianni Franciolini, has been completed<br />

and the Isa Miranda sequence, directed by<br />

Alberto Lattuada, will go before the cameras<br />

shortly. The final episode will star Anna<br />

Magnani under the dii-ection of Luchino<br />

Visconti, who directed her in "Bellissima."<br />

Lux Films will produce a Technicolor version<br />

of D'Annunzio's "Cabiria" in Rome in<br />

1953, according to word received by Italian<br />

Films Export. The original silent screen version<br />

of "Cabiria" was made in Italy in 1913<br />

and was a boxoffice hit, both in Italy and<br />

the U.S.<br />

UA. 2 Italian Producers<br />

In Joint Producing Deal<br />

ROME—An arrangement for the joint Italo-<br />

American production in Italy of pictures for<br />

worldwide distribution has been concluded by<br />

Arthur B. Krim, president of United ArtUts,<br />

and Angelo Rizzoli and Robert Haggiag of<br />

Italy.<br />

The arrangement calls for the merger of<br />

Dearfilm, a company distributing Italian<br />

films, and DAI, the company which is the<br />

exclusive agency for distributing UA releases<br />

in Italy, into a new film distribution company.<br />

This new company will distribute all UA releases<br />

in Italy in the future. Haggiag is the<br />

head of DAI and Rizzoli, Italian publisher<br />

and producer of "Tomorrow Is Too Late" and<br />

"Don Camillo," is the head of Dearfilm.<br />

Kreisler Firm to Handle<br />

Italian Feature in U.S.<br />

NEW YORK—International Film Associates,<br />

headed by B. Bernard Kreisler, former<br />

executive director of the advisory unit<br />

for foreign films for the Motion Picture Ass'n<br />

of America, will distribute the Italian language<br />

feature, "Ring Around the Clock," in<br />

the U.S. in January.<br />

Present plans are to open the picture at<br />

a New York art theatre with a charity benefit,<br />

with proceeds to be turned over to Boys<br />

Town in Italy. The picture was directed by<br />

Paolo Tambmella and stars Paolo Stoppa,<br />

Lamo Gazzolo and Patrizia Mangano.<br />

Kreisler has named Michael Hall publicity<br />

director for<br />

the film.<br />

BOXOFFICE Decembi-r 6. 1952<br />

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BUSINESS WAY UP in early dates, with Jane .<br />

. .<br />

. .<br />

the singing, hip-swinging, gun-slinging terror of<br />

good men and bad . making things jump! Ask<br />

them in New York, Des Moines, Pittsburgh,<br />

Boston, Kansas City, Minneapolis, St. Paul,<br />

San Francisco, Providence, Buffalo, Cleveland,<br />

Salt Lake City, Seattle . . . and<br />

cities Coast to Coast!<br />

scores of other key<br />

JAHE RUSSELL Q^<br />

Co-Starring<br />

GEORGE BRENT<br />

in<br />

TRUCOLOR<br />

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IS.<br />

Film t-r '<br />

Kre* -/offer than<br />

picw^ lof: The way<br />

hne sings ''The<br />

rilded Lily!"<br />

th SCOTT BRADY • FORREST TUCKER • ANDY DEVINE<br />

Produced by Associate Producer Directed by Screenplay by<br />

j^i» )WARD WELSCH • ROBERT PETERS • ALLAN DWAN • HORACE McCOY and NORMAN S. HALL


'<br />

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FiihiliQLiion Outlook<br />

PROSPECTS that Eric Johnston will call<br />

a conference to see whether it is possible<br />

to work out a formula for salvaging the<br />

arbitration plan are good. Johnston is expected<br />

back from South America December<br />

7 or 8.<br />

He may want to take a few days to discuss<br />

the outlook with company heads.<br />

Whether it will be a call for a conference<br />

of the drafting committee that succeeded<br />

the original unwieldly arbitration committee,<br />

or an informal meeting of exhibitor<br />

unit heads with distribution heads remains<br />

to be decided.<br />

Alfred Starr, TOA president; Mitchell<br />

Wolfson, past president, and Herman Levy,<br />

general counsel, held out an olive branch<br />

to Allied at a press conference last week<br />

by saying that they had worked with Allied<br />

from the start of the arbitration negotiations<br />

and there had been no disagreement<br />

between the groups, even on the desire to<br />

arbitrate film rentals. All three emphasized,<br />

however, that they did not want to<br />

scrap the whole project because of inability<br />

to get everything asked for.<br />

Starr also said there were a few things<br />

in the last draft submitted that TOA<br />

members did not like and further negotiations<br />

were required to get these<br />

straightened out.<br />

Johnston keeps in touch with the New<br />

York MPAA offices while on trips, so he is<br />

familiar with the general outlines of current<br />

developments.<br />

Bidding<br />

YARIATIONS Of exhibitor complaints on<br />

competitive bidding practices have become<br />

so numerous it is no longer possible<br />

to keep a record of them. It makes no<br />

difference whether it is a regional exhibitor<br />

convention, or a national convention, or<br />

Allied or TOA, the complaints roll in.<br />

In Washington at the TOA meet no less<br />

a personage than M. A. Lightman made<br />

some violent remarks about bidding. At the<br />

Allied clinics in Chicago the stories were<br />

the same from both small and large towns.<br />

Sooner or later there will have to be<br />

rules covering bidding. Apparently it is<br />

common for salesmen and exchange managers<br />

to tell exhibitors what their competitors<br />

have bid, even when no bids have been<br />

submitted, in order to get higher offers.<br />

Often, it appears, the sales representative<br />

calls up several days before a bidding<br />

period has expired and says: "Joe Doakes<br />

has offered $50 more than you have; you'll<br />

have to top it."<br />

The arbitration plan provides that an<br />

exhibitor can find out what the bids have<br />

been, if he wants to make a written application<br />

after the pictures have been<br />

awarded. This ought to help.<br />

20th-Fox Report Good<br />

^HE 20th Century-Pox financial report for<br />

the 39 weeks ending September 27 was<br />

the last in which theatre receipts will be<br />

•By JAMES M. JERAULJ><br />

included. The reorganization under the divorcement<br />

decree went into effect on that<br />

date.<br />

The figures were quite satisfactory from<br />

the stockholders' viewpoint—earnings at<br />

the rate of $1.39 per share. Even without<br />

the addition of a special credit of $1,077.-<br />

755 brought about by a change in bookkeeping<br />

procedure on foreign income the<br />

$2,768,191 net was ahead of the same<br />

period last year by $620,563.<br />

The theatre income was $41,508,215,<br />

which was $2,110,061 below the previous<br />

year for the same period. How much of<br />

this was due to sale of theatres under the<br />

decree requirements was not stated.<br />

Ease Chicago Decree<br />

J^ODIFICATION of the Jackson Park decree<br />

in Chicago, so that Loop theatres<br />

can run double features for two weeks and<br />

second runs can play them an additional<br />

week in case the first run is less than two<br />

weeks, came just about a week after Allied<br />

had decided to go back into the courts for<br />

another seige of litigation.<br />

The Jackson Park decree has been a<br />

classic example of the dangers of court rule<br />

over a technical distribution-exhibition<br />

problem. It was punitive—designed to get<br />

films out to the subsequents after two<br />

weeks in the Loop. Each time that a distributor<br />

has had a film that required more<br />

than two weeks to make the distribution<br />

profitable it has been necessary to go into<br />

court and get permission after a hearing<br />

an expensive delay. And bills have been<br />

singles.<br />

Eventually it may be possible to convince<br />

the court that customs prevailing in all<br />

other cities of the United States are applicable<br />

to Chicago.<br />

Kaye as a Speaker<br />

J)ANNY KAYE told George Jessel before<br />

the Motion Picture Pioneers dinner that<br />

public speaking "was not his racket."<br />

Maybe not, but it's<br />

his forte.<br />

Kaye has ease of manner, elegance of<br />

diction and timing and clarity of expression.<br />

His sincerity is impressive.<br />

Few speakers at film gatherings have<br />

created such a definite impression as he<br />

did on this occasion and by his tribute to<br />

Nate Blumberg.<br />

Color and Black<br />

Prints<br />

On Two Fox Reissues<br />

NEW YORK—Some confusion ha.s<br />

arisen over the release of two 20th Century-Fox<br />

rei.ssues, "Leave Her to Heaven"<br />

and "To the Shores of Ti-ipoll." Originally,<br />

both were in Technicolor. However, color<br />

prints are now available only in the west,<br />

south and Canada. This means that all<br />

states north of the Mason-Dixon line and<br />

east of Colorado are being served with<br />

black and white prints only.<br />

B. G. Kranze Becomes<br />

UA Sales Manager<br />

NEW YORK—B. G.<br />

appointed general sales<br />

States and Canada)<br />

for United Artists by<br />

William J. Heineman,<br />

V ice-pr e s i d e n t in<br />

charge of distribution.<br />

Kranze has been<br />

executive assistant to<br />

Heineman since April<br />

1951. He began his<br />

career in the industry<br />

at the Paramount Long<br />

Island Studios in 1921.<br />

He has been a salesman,<br />

branch manager<br />

eastern-central<br />

and<br />

manager for RKO.<br />

Kranze has been<br />

manager i United<br />

B. G. Kranze<br />

Later he became assistant general sales<br />

manager for the J. Arthur Rank Organization<br />

in the United States, and in 1948 was named<br />

vice-president in charge of sales for Film<br />

Classics. From there he went to Eagle Lion<br />

Classics as vice-president in charge of distribution<br />

before joining United Artists.<br />

TOA Committee Chairmen<br />

Are Appointed by Starr<br />

NEW YORK—Alfred Starr, president of<br />

Theatre Owners of America, Wednesday i26)<br />

named the chairman of standing committees<br />

as follows:<br />

Leon Levenson, Boston, concessions; Sam<br />

Pinanski, Boston. Council of Motion Picture<br />

Organizations; S. H. Fabian. New York, theatre<br />

television;<br />

Jack Braunagel, Kansas City,<br />

drive-ins; Elmer Rhoden, Kansas City, public<br />

relations; A. Julian Brylawski, Washington,<br />

D. C, national legislation; Robert Bryant,<br />

Rock Hill, S. C, and LaMar Sana, Jacksonville,<br />

state and local legislation; Herman M.<br />

Levy, New Haven, legal<br />

advisory.<br />

Also. George Kerasotes, Springfield, 111.,<br />

and E, D. Martin, Columbus. Ga.. organization<br />

and membership; Joseph J. Zaro, Nashville,<br />

Tenn.. theatre equipment and accessories;<br />

R. B. Wilby, Atlanta, arbitration: Henry Anderson.<br />

New York, building and safety codes,<br />

and Myron Blank, Des Moines, research.<br />

Lou Smith on Arrangements<br />

For Adolph Zukor Jubilee<br />

NEW YORK—Lou Smith, who has been<br />

handling Movietime U.S.A. for COMPO. will<br />

be executive aide to R. J. O'Donnell in handling<br />

the Adolph Zukor Golden Jubilee Celebration.<br />

He has been loaned by COMPO for<br />

this purpose.<br />

|<br />

Smith, who has been in New York for the<br />

past week conferring with O'Donnell. has<br />

gone back to the coast. During the jubilee<br />

celebration he will have headquarters at the<br />

Motion Picture Producers Ass'n on the coast<br />

and at the COMPO offices. 1501 Broadway,<br />

New York.<br />

Charles Skouras, president of National Theatres,<br />

has agreed to act as west coast chairman<br />

for the observance. Skouras and O'Donnell<br />

will meet soon to arrange the details of<br />

the coast celebration.<br />

Zukor's 80th birthday will occur on January<br />

7.<br />

I<br />

20 BOXOFnCE December 6, 1962


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A REPUBLIC PICTORE Republic Pictures Corporation


"<br />

Texas COMPO Proposes<br />

Exposition Via Train<br />

DALLAS—Texas showmen will propose to<br />

the Council of Motion Picture Organizations<br />

that the Motion Picture World Exposition<br />

which Texas COMPO will stage at the 1953<br />

state fair be transferred to a special streamlined<br />

22-car train for a nationwide tour.<br />

Texans already have been discussing the<br />

plan with representatives of the American<br />

Ass'n of Railroads, and Paul Short, who<br />

originated the idea, expects to have details<br />

ready by the time the COMPO board meets<br />

in Chicago December 10, 11. The plan will<br />

be formally presented by R. J. O'Donnell,<br />

national director of Movietime U.S.A. and<br />

co-chairman of COMPO with Col. H. A. Cole.<br />

Pi-esent plans call for a special streamliner<br />

in all white with a red, white and blue<br />

motif, with each of the cars bearing the<br />

industry's trademark "Movietime."<br />

According to preliminary plans, 12 of the<br />

cars will be needed to house the Hollywood<br />

studio exhibits which will include historical<br />

data, actual costumes, properties, miniature<br />

production sets, and complete material displaying<br />

the beginning, growth and development<br />

of the motion picture industry from its<br />

slide and silent days through the era of<br />

sound and color, right up to the latest—the<br />

ultramodern Cinerama. These various exhibits<br />

will total some 11,000 items.<br />

One of the cars also would be especially<br />

equipped to carry network radio broadcasts;<br />

another will present television programs in<br />

which audiences at the various stops of the<br />

tour will participate.<br />

Still another car would be converted into<br />

a miniature theatre for the showing of a<br />

20-minute subject covering the history of the<br />

motion picture industry with much of the<br />

material taken from the archives of the Hollywood<br />

studios which will be assembled by<br />

Hollywood writers, directors and producers.<br />

Another car, it is proposed, would become<br />

a miniature motion picture studio for screen<br />

Industry Highly Praised<br />

For Getting Out Vote<br />

NEW YORK — The American Heritage<br />

Foundation has made public a statement<br />

crediting the industry with playing "a monumental<br />

role in the record-breaking electionday<br />

turnout November 4." C. M. Vandeburg,<br />

executive director, said that none of the 51<br />

national organizations and industry groups<br />

did more to help get out the voters than the<br />

industry. He mentioned newsreels, trailers<br />

and specially produced short subjects, and<br />

some enthusiastic exhibitors who gave free<br />

admissions to people in their communities who<br />

voted. There was special mention of the Motion<br />

Picture Ass'n of America.<br />

Jack Bellman in New Post<br />

NEW YORK—Jack Bellman, formerly eastern<br />

division manager for Republic Pictures<br />

and circuit sales manager for Eagle Lion, will<br />

become general manager of exchange operations<br />

for Favorite Pictures Exchange December<br />

8. He will continue in charge of sales<br />

for the exchange here.<br />

tests<br />

How the Movietime Train would look.<br />

to execute the Leonard Goldenson plan<br />

for a national talent search, in which all<br />

theatres in the United States would have<br />

an opportunity to offer contestants and<br />

candidates. Tests would then be made by<br />

noted Hollywood directors and writers who<br />

will be aboard for this particular assignment,<br />

according to the plan.<br />

One of the features of both the exposition<br />

and the tour would be a $5,000 contest in<br />

which cash awards would be made to persons<br />

submitting the closest estimates of the number<br />

of feet of film used by the industry in<br />

producing talking pictures and color pictures.<br />

The talking picture footage contest will be<br />

confined to the exposition at the state fair<br />

of Texas and the color film footage will be<br />

covered exclusively by the tour.<br />

"We shall make every effort to visit all<br />

communities possible," Short declared. "We<br />

hope to cover some of the most remote territories<br />

as well as the large cities."<br />

More than a year will be consumed in<br />

putting the plans in order and at least 15<br />

months will be needed to accomplish the<br />

actual presentation at the Texas state fair<br />

plus the tour, Short said. Experienced personnel<br />

for the crew is now being processed<br />

for leaves of absence to serve in the various<br />

capacities for both the exposition state fair<br />

presentation and the tour.<br />

LETTERS<br />

Something for<br />

To BOXOFFICE:<br />

Newspapers to Print<br />

Every theatre manager who subscribes to<br />

BOXOFFICE should clip that story, "Four<br />

Entertainment Groups to Visit GIs Overseas,"<br />

which appeared in your November 15<br />

i-ssue on page 24, and should show it to the<br />

editor of his newspaper, with probably the<br />

last paragraph omitted.<br />

This should be the basis of editorials or special<br />

news stories throughout the country. It<br />

is another one of those stories which can't<br />

miss making the press, if it is called to the<br />

attention of the editors.<br />

When 60 Hollywood personalities give up<br />

Christmas at home to entertain our boys overseas,<br />

that is news which can't be turned down.<br />

All newsreels should certainly cover the<br />

take-off of these entertainers on December 19.<br />

EARLE M. HOLDEN<br />

Lucas and Avon Theatres,<br />

Savannah, Ga.<br />

Movie Quiz Program<br />

Offered Clubwomen<br />

NEW YORK—Something new has been<br />

added to the program of the motion picture<br />

:<br />

division of the General Federation of Women's<br />

Clubs, which recommends films to af- !<br />

filiates to stimulate boxoffice support of the<br />

kind of films they like. It is a movie quiz<br />

program timed to last 30 minutes. Member<br />

clubs are asked to test it and it is suggested<br />

that prizes be awarded the winners.<br />

Contestants are asked to name five Biblical,<br />

five Shakespearean and five Dickens films,<br />

five grand operas filmed in English and five<br />

recently recommended war films. They are<br />

asked to name five outstanding directors, the<br />

|<br />

male and female stars of certain films and<br />

the companies producing certain films, and<br />

to tell<br />

been filmed.<br />

how many times "Les Miserable.^" has<br />

There is also a special grouping of recently<br />

recommended films in which contestants are<br />

to name five each from the classics and stage<br />

plays, and five biographical and five musi-<br />

|<br />

cals.<br />

The division is continuing its system of '<br />

annual picture awards. For the club year<br />

1952-53 awards will be made to the best<br />

biographical picture and the best portrayal<br />

of home life, in the opinion of the clubwomen.<br />

Members have been notified of "Movies of<br />

the Month" selections for November made<br />

by Mrs. Dean Gray Edwards, division chairman,<br />

over the Martha Deans radio program.<br />

The pictures are "Bloodhounds of Broadway"<br />

(20th-Fox), "Come Back, Little Sheba"<br />

(Para), "Forbidden Games" (Times Film),<br />

"My Pal Gus" (20th-Fox). "Plymouth Adventure"<br />

(MGM), "The Prisoner of Zenda"<br />

(MGM), "The Promoter" (U-I) and "The<br />

Stooge" (Para).<br />

Theatre-Sponsored Show<br />

Via TV Growing Popular<br />

CLEVELAND—Lights, Camera, Questions,<br />

said to be the first sustained motion picture<br />

theatre-sponsored TV program to be presented,<br />

is rapidly forging to the front in<br />

public listening esteem.<br />

Questions pertaining to all phases of the<br />

motion picture industry submitted to the<br />

TV station WXEL and deposited in specially<br />

prepared boxes in lobbies of the participating<br />

theatres, doubled in number over the previous<br />

(first) week of the 13-week series.<br />

Each participating theatre now has on display<br />

a gasinator, electric garbage and paper<br />

disposal, which is the grand prize of the program.<br />

At each theatre, passes are sent to<br />

everyone who stumps the panel.<br />

The panel is made up of Prank Murphy,<br />

Loew Theatres division manager; Max Mink,<br />

RKO Palace manager; Jack Silverthorne,<br />

Hippodrome manager; Dick Wright, Warner<br />

district manager, and Leonard Greenberger,<br />

representing the Fairmount and Lower Mall<br />

theatres. Disk jockey Bill Gordon emcees the<br />

half-hour show from 1 to 1:30 p. m. each<br />

Sunday.<br />

RKO Reissues Two Dec. 1<br />

NEW YORK—RKO reissued<br />

"The Bachelor<br />

and the Bobby-Soxer." starring Gary<br />

Grant, Myrna Loy and Shirley Temple,<br />

and "Bachelor Mother," with Ginger Rogers<br />

and David Niven, December 1.<br />

22<br />

BOXOFFICE December 6. 1952


1<br />

n<br />

''What would you have done?''<br />

asks Mr. George Fehlman<br />

Execulite Vici-Pnsiiletil. Beliup & Thompson, Inc., Chicago—mtrchandise prize imcemtiie programt<br />

"Recently, wc ti.ui to deliver prize<br />

material to client sales meetings, scheduled<br />

all over the country for the same<br />

day.<br />

"We were forbidden to ship early—<br />

and we ;/;//.(/ not be late! What would<br />

you have done.'<br />

"We called Air Express.<br />

"Within 24 hours, almost 1 ,000 shipments<br />

were dispatched. All arrived on<br />

schedule. Not a single call or wire inquiring<br />

about a shipment was received I<br />

"We've become accustomed to that<br />

kind of service from Air Express.<br />

What's more— on pr-utically every shipment<br />

we make, the Air Express rate is<br />

louesl in the field. These rate differences<br />

often .save several hundred dollars<br />

in<br />

one day's shipping!<br />

"Our business has grown from Sl'/><br />

million yearly sales ^ years ago. to more<br />

than S') million this year. Wc give<br />

credit for an important 'assist' to Air<br />

Express!"<br />

GETS THERE FIRST<br />

Division of RjHii jy Expresi Agtncy<br />

19^2 — our 2^lh year of ttrtice<br />

r(,l^-<br />

BOXOFFICE December 6, 1952 23


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[i 'BOXOFFICE :: December 6. 1952 25


I<br />

-'-''-<br />

Serious Pictures Needed, '"<br />

Producer Wallis Says<br />

NEW YORK—Does the public want only<br />

escapism in pictures or can serious pictures<br />

become boxoffice succcesses? Has anything<br />

upset the view of many exhibitors that<br />

escapism is greatly preferred because the<br />

industry is dealing with "lO-year-old minds<br />

and films should be kept down to that level?"<br />

Hal Wallis, producer, expressed his views<br />

on arrival here from Hollywood for talks with<br />

Paramount, which releases his pictures, and<br />

with Defense department officials in Washington.<br />

He pointed out that his long production<br />

record included light comedies and<br />

escapist pictures such as "My Friend Irma"<br />

and all but one of the Martin and Lewis<br />

comedies, as well as mature pictures like<br />

"Watch on the Rhine," "Kings Row," "Dark<br />

Victory" and the new "Come Back, Little<br />

Sheba."<br />

"There's nothing wrong with escapism,"<br />

Wallis said, "but there's also nothing wrong<br />

with films that make audiences think a<br />

little while they're being entertained. It isn't<br />

that the general IQ of the public is suddenly<br />

rising. It's simply that film producers have<br />

suddenly become aware of the public's new<br />

and higher entertainment standards in film<br />

fare and are catering to it."<br />

Wallis said there is recognition now that<br />

plays which have been big stage hits in<br />

New York, Boston, Chicago and San Francisco<br />

will do just as well on theatre screens<br />

everywhere. He cited "Come Back, Little<br />

Sheba," co-starring Burt Lancaster and Shirley<br />

Booth, which was a Broadway success.<br />

It will be released in December in time for<br />

possible Academy award recognition. Its director<br />

was Daniel Mann, who directed the<br />

stage play.<br />

"I've been fighting for years," WaUis said.<br />

Clips from "Come Back, Little Sheba"<br />

are studied by (left to right) Burt Lancaster<br />

and Shirley Booth, who co-star in<br />

it, and Hal Wallis, producer. The reaction<br />

is<br />

obvious.<br />

Rembusch Formula for Luring Crowds<br />

Reported in<br />

"against the theory that fine, artistic plays<br />

which do good business on Broadway cannot<br />

do just as well elsewhere on film. Just<br />

look at what happened during the past yearor<br />

so with 'A Streetcar Named Desire' and<br />

'Detective Story.' They were tremendous as<br />

Broadway stage plays, just as 'A Place in<br />

the Sun' was tremendous as 'An American<br />

Tragedy' on the stage, and all were outstanding<br />

successes as films. A short time<br />

ago, but not now, those films would have<br />

been taboo with producers, who took their<br />

cue from exhibitors as the best source of<br />

knowledge of public taste. In 'Come Back,<br />

Little Sheba' we feel certain we have a film<br />

that will appeal to all segments of the moviegoing<br />

public."<br />

NEW YORK—Motion picture exhibitors<br />

throughout the nation are going to lure customers<br />

away from television with a batch of<br />

feature films they simply can't resist. What<br />

is happening stems largely from the enterprise<br />

and foresight of Trueman T. Rembusch,<br />

president of the Allied Theatre Owners of Indiana<br />

and operator of a chain of theatres in<br />

Indiana. Martin Bunn reports in the December<br />

issue of the American Magazine.<br />

An intensive survey was undertaken by<br />

Rembusch in 32 states to determine the kind<br />

of motion pictures the public prefers. He<br />

applied what he learned to his own theatres<br />

and the customers poured in to the tune of<br />

$1,000,000 a year. Other exhibitors who were<br />

once skeptical of his formula are rushing to<br />

get on the bandwagon, according to the<br />

article.<br />

His findings are reported in the American<br />

magazine as follows:<br />

"We don't care for present-day Academy<br />

award pictures. The last five Oscar winners<br />

were superb productions, technically, but most<br />

of the folks who saw them found them com-<br />

December American<br />

paratively dull.<br />

"We aren't even slightly impressed any<br />

more by super-productions costing $10,000,000.<br />

"We are losing our appetite for love. At<br />

one time when the word 'love' was in the<br />

title, movie fans stormed the doors. Now<br />

that word is poison.<br />

"We want no messages in our entertainment.<br />

"John Q. Public, in his search for relaxation<br />

and entertainment, is not serious-minded.<br />

Sometimes we pass up first-class entertainment<br />

because we suspect a preachy picture.<br />

"Most of us don't go for 'arty' or 'longhair'<br />

pictures. As a rule, we don't like foreign productions.<br />

"We usually don't give a hoot, either, for<br />

professional critics' opinions of a picture.<br />

"We've had enough run-of-the-mine westerns.<br />

"We are sharply divided on double bills.<br />

"We average people pick our favorite actors<br />

usually because they have warm, lovable personalities.<br />

"Most of us like drive-in theatres.*'<br />

^^^ Newsreeis<br />

Movietone News, No. 97: French battle Red offensive<br />

in Indo-China; Ike names two women to<br />

jobs in government; Assam tribes honor Nehru;<br />

paratroops on alert in Korea; O'Dwyer quits Mexico<br />

post; Marshal Tito is re-elected; Eric Johnston<br />

in Latin America; Florida picks Miss Tangerine.<br />

News of the Day, No. 227: Amazing air drops 1<br />

filmed in Korea; Vishinsky vs. Acheson; Eric Johnston<br />

jj<br />

in Rio; AFL elects president; Bill Stern's stars Qnd\<br />

ploys of 1952.<br />

Paromount News, No. 30: Meony named AFL|<br />

president; UN-Visninsky says no; Eric Johnston<br />

Brazil; Mrs. Eisenhower honored by USO; women I<br />

oppointees in new administration; feature sports [<br />

presentation— 1 952 All-American football team.<br />

Universal News, No. 417: Korea paratroops; motion I<br />

picture pioneers; British jeep; Santa Clous parade p<br />

in Seottle; France—observatory examines cosmic rays.<br />

Worner Pathe News, No. 32: Visitors pour into<br />

Ike's busy hecdquorters; parodrops in Korea; George I<br />

Meony named new AFL chief; Medal of Honor<br />

owarded to Koreo hero; Rio de Janeiro— Eric Johns-<br />

_<br />

ton calls on President of Brazil; motion picture pioneers<br />

honor Not Blumberg; New York City—new<br />

designs for fashions in resorts; Cleveland— Eagles<br />

beat Browns in pro-football.<br />

Movietone News, No. 98: Mrs. Eisenhower seestw<br />

Mrs. Truman at White House; Seoul awaits Ike's J*<br />

ornval; Koreans activate two new divisons; 36 killed<br />

in crash of C-54 at Tacoma; Chicago is host to'<br />

prize cattle; Notre Dome holts Southern Califormo,<br />

9-0; Navy defeats Army, 7-0. :<br />

News of the Day, No. 228: Koreo prepares big,<br />

welcome for Eisenhower; new tenant visits White<br />

House; U.S. steel; 37 perish as plone crashes in fog;<br />

100,000 see Navy sink Army; Irish beat Trojans.<br />

Paromount News, No. 31: Koreo ready for Ike;<br />

Mrs. Eisenhower visits Mrs. Truman; heavy toll ir<br />

C-54 crash; new envoy to Britain; Christmas toylond,<br />

football — Army-Navy; Southern Canifornio-Notre^<br />

Dame. *<br />

Universal News, No. 418: Korea awaits Ike, plane!<br />

crash; Mamie at White House; BARC vehicle; Wilson.'<br />

and Lovett; Operation RAWIN; football—Army-Navy: y<br />

Middies sink Cadets, 7-0.<br />

j^<br />

Warner Pathe News, No. 33: Koreo awaits Ike;<br />

air crash kills 36; Mrs. Truman and Mrs. Ike meet<br />

at White House; Seattle—army shows giant 60-ton<br />

amphibian; cars and stars at Warner Bros studio;<br />

Homestead, Pa.—pour town's billionth ton of steel;<br />

Army -Navy game; Notre Dame tops USC.<br />

American Newsreel, No. 543: John T. Wright is<br />

first Negro elected councilman in Bergen county,<br />

N. J.; The Rev. Nathan Wright, his wife and chil-J<br />

dren named Pittsburgh Courier's Family of the Week;'<br />

success story—Joseph Christian promoted to o top<br />

post with one of the nation's largest distillery corporations;<br />

Charles Brown holds world's record of 64|<br />

years tor diplomatic service in Woshinglon; Mrs.|<br />

Floy Jones, first woman on Negro police force m\<br />

St. Louis; Duke Ellington's 25 years m show busi-i<br />

ness celebrated in Providence, R. I. [<br />

Telenews Digest, No. 48B: News from the Korean,<br />

front; lost rites paid to William Green; one-man<br />

crusade against Reds; new fiber is flame stopper;<br />

British prepare for coronation; Italian sport—boor<br />

hunting in Tuscany; court tennis—champion retains<br />

vitle.<br />

Telenews Digest, No. 49A: Mammoth reception*<br />

set—Seoul is ready for Ike's visit; 60-ton duck;<br />

army's new land-sea giant; ordi nonce display—now<br />

stages rocket show; Indo-Chino war—French potrob<br />

hit Red lines; st>/li5h timepieces; football classic-<br />

Navy tops Army, 7-0.<br />

Clubwomen List 3 Films<br />

Out of 11 for Family<br />

NEW YORK—Three pictures are rated for,<br />

family audiences, seven for adults and young'<br />

people and one for adults in the November<br />

15 listing of joint estimates of current motion<br />

pictures prepared by the Film Estimate<br />

Board of National Organizations.<br />

The family films are "It Grows on Trees'<br />

(U-I». "Pony Soldier" t20th-Fox» and<br />

"Prisoner of Zenda" (MGM). The adultyoung<br />

people films are "Because of You'<br />

lU-I). "Bloodhounds of Broadway" (20th-<br />

Pox). "Hangman's Knot" (CoH. "Tlie Lustj<br />

Men" iRKO). "Operation Secret" iWBt. "The<br />

Steel Trap" (20th-Fox) and "Voodoo Tiger'<br />

(Col). The single adult film is "Night With-,<br />

nut Sleep" i20th-Fox)<br />

\'}M SI<br />

D jecrel<br />

lUffitn<br />

-Of<br />

26<br />

BOXOFFICE December (i. 1952


BOXOFFICE<br />

BAROMETER<br />

Thii chart recordi the (Mfformanci of currtnl ottraclioni in lk« apfiiiii^ «t«li of >lnn l»«l '»•• >«<br />

the 20 key citict checked Picture* with le»cr than li>e engogementt ore not Inled A* ae* 'MM<br />

ore reported, rolingt ore added ond o>eraqet roiied Compuloli«


Theatre Construction, Openings^ Sales and Leases<br />

CONSTRUCTION:<br />

Albuquerque, N. M.—A new drive-in is planned<br />

by Tom Griffin for o location at Carlisle and<br />

Menoul-<br />

Antigo, Mich.—The Antigo Outdoor will be built<br />

on Highway 45, south of the city. Construction<br />

has started and the theatre will open next spring.<br />

AppJeton, Wis.—S&M Theatres is to build a new<br />

outdoor theatre near here, to make its tenth outdoor<br />

situation.<br />

Broken Bow, Neb.— H. F. Kennedy and son plan<br />

to build a 400-car drive-in about a mile east on<br />

Highway 2, to open next spring.<br />

Carlyle, III.—Dominic Prisma and Charles Benanti<br />

hove begun construction of a drive-in three miles<br />

west of here, which they expect to open next spring.<br />

Camrose, Alto.—Stan Bailey will build a drive-in<br />

here, which is in the oil belt.<br />

Canton, S. D.—Math Wueben is ready to start construction<br />

of a drive-in next spring a mile west<br />

of town.<br />

Chariton, Iowa—Central States Theatre Corp. plans<br />

to build a 400-car dnve-in north on Highway 1<br />

on the C. O. Brown farm.<br />

Cobden, III.—William Waring jr. will build two<br />

200-car drive-ins to open early in 1953. One will<br />

be on Route 51 between here ond Anna; the other<br />

south of Jonesboro on Route J27.<br />

Council Grove, Kas.—Cle Bratton is completing his<br />

300-car drive-in.<br />

Corner Brook, Nfld.—P. T. Coleman and partners<br />

wi!l build 300-car drive-in near here, siarting<br />

about May I<br />

Creston, Iowa—Construction is under way on a<br />

new drive-in for Commonwealth Theatre Corp. to<br />

serve 300 cars.<br />

Gushing, Okla.—Negotiations are under way to<br />

purchase 18 acres two miles north on Highway 18,<br />

for construction of a drive-in.<br />

Detroit, Mich.— Northeastern Theotres Co., operating<br />

the Alpena Theatre at Alpena, will build a<br />

400-car dnve-in.<br />

Devil's Lake, N. D.—Joe Floyd and Eddie Ruben<br />

are building drive-ins at this ploce and Moorhead,<br />

Minn.<br />

Eureka, Kas.—Homer Strowig is completing his<br />

300-car drive-in.<br />

Green Cove Springs, Flo.—MCM Theatres, with<br />

headquarters in Leesburg, has bought a tract of land<br />

on the Jacksonville highway and plans to erect<br />

a drive-in immediotely.<br />

Grinnell, Iowa—Groding is under way on o new<br />

drive-in north of here at the intersection of Highwoy<br />

1 46 ond the east-west rood.<br />

lowo Falls, lowo—The Falls Drive-ln is under construction<br />

on Highway 65. Manager I. C. Jenson reports<br />

it will open in the spring.<br />

Jacksonville, Flo.— National Theatre Enterprises will<br />

build o 250-car new Negro dnve-in to be named<br />

the Moncnef.<br />

Kaukauna, Wis.—Harry Melcher and Mark Morgan<br />

plan to build an outdoor theatre on Highway<br />

4 , 1<br />

near here, for opening next spring. It will<br />

accommodate 800 cars.<br />

Key West, Flo.—A 500-car drive-in will be constructed<br />

on Stock island by the first of the year.<br />

Lexington, N. C.— H. E. Wessinger is constructing<br />

a dnve-in on the west side of town.<br />

Malvern, Ark.—Work is under way on the ex-<br />

Please accept my APOLOGY!<br />

Illness has delayed our public Sneak Preview planned for this time.<br />

However, we will soon demonstrate<br />

rixL cuMiewuoTL.<br />

We will announce a date for the showing (about Jan. 1)<br />

in<br />

BOXOFFICE.<br />

Third Dimension Pictures You Can Afford<br />

pension for an additional 1 20 cars at the Malvefn|<br />

drive-m. New copocity is to be 500 cars.<br />

Mulberry, Flo.— Bert Wells has storted construction<br />

on a dnve-in to be finished by Christmas time.i<br />

Oskosh, Wis.—Ben Marcus of S&M Theottes has I<br />

started construction on a second dnve-in here I<br />

for spring opening. It will be on Highwoy 45 Qnd|<br />

county road J.<br />

Pensacola, Flo.—T. G. Solomon is building a<br />

drive- in on Novy boulevard and Corry rood.<br />

Plainville, Kos.—Mrs. George Moore is constructing<br />

a 300-car drive-in.<br />

Pittsburgh, Po.—Associated Drive-ln Theatres is<br />

constructing its ninth drive-in on the Comp Horn ]<br />

road.<br />

Spooner, Wis.—Sheldon Grengs will construct<br />

drive- in here and one at Decoroh, lowo.<br />

Stuort, Flo.—Veebee Theatres has purchased land I<br />

r\Qor the city limits for construction of o 350-cor |<br />

drive-in,<br />

Tomah, Wis.—Groding hos been started on o 432-<br />

j<br />

cor drive- in here, on Highways 12 and 21<br />

Topeka, Kos.—Claude Porrish is completing his '<br />

750-car dnve-in here.<br />

OPENINGS:<br />

^Glenwood, Ark.—Mr<br />

and Mrs. Jim Eggerman have 1<br />

opened their new Glenwood iwood Drive-ln, o miie north j I<br />

on Highway C.<br />

Horrisburg, III.—Turner and Forrer Theatres here<br />

opened its new 500-cor cfrive-tn, the Starlite, between<br />

Eldorado and here.<br />

Hazelhurst, Go.—The Stem Theatre chain opened<br />

the new 200-car Troil Drive-In a mile and a half<br />

south of town recently.<br />

Kermit, Tex.—The new 466-car Lariat Drive-ln<br />

was opened recently by Kermit Theatres, owned by<br />

Video Theatres, Inc.<br />

Lakeland, Flo.—Joe Florita and William Klem<br />

planned to open their Filmlond Drive-ln Thanksgiving<br />

day.<br />

Lynn Valley, B. C.—Sam Chizen's 350-seQt Quonset<br />

Theatre is to be opened by January 1.<br />

Monticello, Flo.—The Pugs Drive-ln has been<br />

opened on Highway 149 by Mr. and Mrs. George<br />

W Reed. It is owned by A. J. Blounstorm and G. W.<br />

Reed<br />

Nouvoo, III.—The 400-seat Nauvoo Theotre, operating<br />

since February, had its formal opening recently.<br />

New Smyrna, Flo.—The new Tower Dnve-ln was<br />

opened recently.<br />

Tampa, Flo.— J. B. Shipley and B. N. Pooly planned<br />

a December 1 opening for their Sundown Dnve-ln.<br />

Valpariso, Fla.^—^The 400-seat Jet Theatre with a<br />

balcony for Negroes has opened here.<br />

Winona, Miss.—The 400-car Winona Drive-ln was<br />

opened here by Exhibitors Services. C. O. Bishop<br />

IS owner.<br />

SALES AND LEASES:<br />

|<br />

Arcada, Flo.— Bernie Thompson and George West<br />

of this city have bought the DeSoto Theotre from<br />

B Swmey.<br />

Burnsville, Miss.— Hal Barnes has bought the Victory<br />

Theatre from Lester Ligion.<br />

DeFuniok Springs, Flo.—Martin Theatres has purchased<br />

the Trail and the Highway 90 drive-ins.<br />

Dierks, Ark.—C. O. Taylor has purchosed the<br />

Pines Theatre from K. D. Williams.<br />

Consider these special advantages:<br />

• Show the same as 35mm<br />

• Nothing added to projector<br />

• No varicolored glasses<br />

• No polaroid lenses needed<br />

• No special screen<br />

L. E. THOMAS<br />

Owner and Producer<br />

NEWCASTLE, INDIANA<br />

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28


CHESTER FRIEDMAN<br />

EDITOR<br />

HUGH E. FRAZE<br />

Associate Editor<br />

SECTION<br />

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN<br />

Starlet In<br />

Santo Claus Parade<br />

Ballyhoos Lusty Men in Frisco<br />

Eleanor Todd, one of the featured players<br />

In "The Lusty Men," was tied in on a Joint<br />

promotion with the Grand National horse<br />

show and rodeo in San Francisco, to sell the<br />

picture at the Golden Gg.te Theatre. The<br />

tlcup was arranged by Manager Mark AllinR<br />

and publicist Bill Blake.<br />

Upon her arrival in San Francisco. Miss<br />

Todd was met by a delegation of cowboys from<br />

the rodeo and escorted uptown where she appeared<br />

in the Santa Claus parade sponsored<br />

by the Emporium, department store. She<br />

donned a colorful costume from the picture<br />

and rode a horse.<br />

For four days, the starlet made personal appearances<br />

with the rodeo queens at the big<br />

show in the Cow Palace, wearing the same<br />

outfit. Posters announcing her appearance<br />

and the Golden Gate attraction were spotted<br />

around the Cow Palace, and periodic announcements<br />

were made to each audience<br />

over the public address system.<br />

On the first four days of the showing. Mi.ss<br />

Todd appeared on 16 top radio programs over<br />

station KFRC. KGO. KYA. KCBS and<br />

KROW. and on television programs over<br />

KPIX-TV. KRON-TV KGO-TV. In each instance,<br />

her personal appearances at the theatre<br />

and "The Lusty Men" playdates were<br />

plugged.<br />

III<br />

Itlllll<br />

A«Ak 'Ji<br />

Blake tied up with the distributor of Blue<br />

Bell Rangler's Jeans whereby all theatre employes<br />

were outfitted in cowboy costumes a<br />

week in advance and during the run. The<br />

distributor, in addition, placed window cards<br />

in all dealer stores in the San FrancLsco area.<br />

Rodeo atmosphere was achieved outside the<br />

theatre by a manufacturer of novelties sold at<br />

rodeo shows. He set up a booth and provided<br />

a salesman barker.<br />

Diiring the .session of livestock Judging at<br />

the Cow Palace. Miss Todd posed with the<br />

winning steer, photos of which were landed<br />

in every daily paper in the city.<br />

Treasure Hunt Spots<br />

Xaribbean' Publicity<br />

Before Auction<br />

A born at which auctloiu are held twice<br />

each week became the .tcenc of an uniuual<br />

tteup which helped "Caribbean" (or Mort<br />

Bcrmnn. manager of the Orpheum Theatre.<br />

Springfield. III.<br />

Herman tied In with the people who operate<br />

the auction (or a "Caribbean" treasure hunt<br />

on the Saturday night coincident with the<br />

opening o( the picture. The "trea.nure" wa.'*<br />

a number of theatre pa.s«es hidden In articles<br />

put up by the auctioneer (or .Mile. Some 700<br />

people showed up to bid on the hidden treasure,<br />

having been enticed by large newspaper<br />

ads announcing the hunt.<br />

At the barn. Berman posted a 20-foot banner<br />

directly over the auctioneer's head, with<br />

the key line. "Speaking of trea.


Animated Circus Gets<br />

Attention in Lobby<br />

For 'Greatest Show'<br />

NUGGETS<br />

A Cincinnati jeweler cooperated with Ed<br />

McGlone. manager of the Palace, in arranging<br />

a shooting match between two rival police<br />

fraternities in behalf of "Springfield Rifle."<br />

The winning team received a trophy.<br />

Special Exploitation<br />

In Cumberland Area<br />

Gets Good Results<br />

Lewis Thompson, manager of the Holland<br />

in Bellsfontaine. Ohio, set the stage for future<br />

tieups with a newly located jeweler who<br />

moved to town by promoting a window display<br />

on "Just for You." He expects to line up<br />

a series of holiday tieups as a result of the<br />

contact.<br />

Jack Ward, manager of the Seneca in Niagara<br />

Falls, Ont.. placed a one-sheet card on<br />

"Ivanhoe" in a showcase outside the public<br />

library. The library officials readily accepted<br />

Ward's proposal because of the classical significance<br />

of the Sir Walter Scott novel.<br />

The animated circus, illustrated herewith,<br />

convinced Bill Fanning, manager of the Owen<br />

Theatre, Branson, Mo., that exploitation pays<br />

off for the small theatre at no increase in his<br />

advertising budget. The motorized circus was<br />

built by Fanning and a friend.<br />

The carousel was mounted on a 78 rpm<br />

turntable. Tlie motor and pulleys for the<br />

ferris wheel were concealed in the tiny ticket<br />

booth. The framework for most of the display<br />

was made from old hat boxes.<br />

During the playdates, the exhibit was moved<br />

to a local department store window.<br />

On one side of the lobby. Fanning built<br />

an attractive display of animal cages surrounded<br />

by bales of hay and backed up with<br />

tarpaulins. Each cage bore a label such as<br />

lion, tiger, leopard, etc. Since no animals<br />

were in the cages. Fanning lettered a sign<br />

across the display reading: "Who's kidding<br />

who? Don't miss 'The Greatest Show on<br />

Earth."<br />

Periscope Peek Shows<br />

Poster on 'Submarine'<br />

An effective lobby stunt for "Submarine<br />

Command" used by Fred Godwin, manager of<br />

the Wellston, Warner Robins, Ga., involved<br />

the use of a large periscope.<br />

The gadget was<br />

Copy<br />

built from old materials in the theatre.<br />

was placed upside down on the wall, and people<br />

who peeked into the periscope were able<br />

to read the plug for "Submarine Command."<br />

To ballyhoo "When Worlds Collide," Godwin<br />

obtained three army surplus target balloons<br />

which were inflated with helium and<br />

flown over the theatre with a sales message<br />

painted on the surface.<br />

'Memory' Contest Is Put<br />

Over by Throwaways<br />

Two thousand throwaways announcing a<br />

contest on "Here's to the Memory" were distributed<br />

by H. Kean, manager of the Savoy<br />

Cinema, Exeter, England. Copy invited patrons<br />

to write a letter, after seeing the film,<br />

listing the five events which in their opinion<br />

have most affected the course of history in<br />

the last 50 years. Prizes of a guinea and a<br />

months' supply of passes for two were<br />

awarded for the most interesting entries received.<br />

Cowboys and Cowgirls<br />

Get Photos on Pony<br />

Dave Weinstein, manager of the Atlantic<br />

Drive-In Theatre. Pleasantville, N. J., promoted<br />

a cowboy and cowgirl popularity contest<br />

as a six-week business stimulant, to run<br />

through Thanksgiving.<br />

Through an arrangement with the Pleasantville<br />

photographer, youngsters who attend<br />

the theatre dressed in western costumes are<br />

invited to be photographed riding Teddy, the<br />

theatre pony, and their pictures are posted on<br />

a display at the concession booth. Parents<br />

and friends are then invited to vote for their<br />

favorites. Ballots are distributed with every<br />

purchase of an admission ticket.<br />

The photographer, in addition to lending<br />

his services at no charge, has provided a<br />

quantity of toys, games and gun sets for<br />

distribution to the contest winners.<br />

According to Weinstein, several hundred<br />

parents took advantage of the free theatre<br />

offer, and the contest was instrumental in<br />

advertising the fact that the drive-in,<br />

equipped with in-car heaters, will remain open<br />

through the winter months.<br />

Stickers on 'Charley?'<br />

Five thousand stickers advertising "Where's<br />

Charley?" were put out by George Robinson,<br />

manager of the Odeon Theatre, St. Thomas,<br />

On_. Playdates were added to a lively cut of<br />

the dancing star and the catchline, "Ray<br />

Bolger bowls 'em over in, etc." The stickers<br />

were left on the windows of parked cars and<br />

shops. Robinson distributed lucky-number<br />

heralds, folded so as to reveal only the words,<br />

"The: e people are looking for Charley." Two<br />

merchant ads defrayed the cost of printing<br />

and distributing.<br />

Saddle Club on Parade<br />

For Onargo, 111., 'Bronco'<br />

Donald Walraven, manager of the Mode<br />

Theatre, Onarga, 111., persuaded the local<br />

Boots and Saddle club to stage a parade to<br />

exploit "Bronco Buster." A dozen club members,<br />

astride horses and wearing western<br />

togs, carried large banners announcing the<br />

film, stars, and theatre dates.<br />

As an inexpensive means of advertising "Has<br />

Anybody Seen My Gal." Jack Pardes, manager<br />

of the Libferty Theatre. Cumberland,<br />

Md., imprinted several thousand grocery bags<br />

with picture and theatre copy and had them<br />

distributed at foiu- important stores. Numbers<br />

appeared on each bag, and recipients who<br />

found numbers corresponding with a list<br />

posted in the theatre lobby received free<br />

passes.<br />

For "Horizons West," Pardes distributed<br />

2,000 heralds, posted three-sheets in empty<br />

store windows, and posted two six-sheets on<br />

the sidewalk in front of the theatre.<br />

On "The Jungle," miniature drums were<br />

strung across the lobby and a miniature<br />

jungle display was constructed in the lobby<br />

with cutouts of animals peering from behind<br />

foliage. The display also featured a miniature<br />

animal trap and natural stones,<br />

A screening aroused wide local interest in<br />

"The Miracle of Fatima." Pardes invited<br />

cleraymen, the mayor, officers of the Knights<br />

of Columbus, the local newspaper editor and<br />

cab drivers. Principals of parochial schools<br />

were contacted personally regarding student<br />

di count tickets, and as a result, the student<br />

body at two of the schools attended a matinee<br />

accompanied by their teachers. Priests<br />

and ministers mentioned the theatre attraction<br />

at Sunday services.<br />

Pardes used a flash front, distributed heralds<br />

at local schools, and posted three-sheets<br />

on billboards. Radio spot annoimcements<br />

further advertised the show.<br />

Pitcher's Wife Throws<br />

Strike on Fall Hits<br />

Appropriately named, the Ball Theatre at<br />

Pageland, S. C, is operated by former bigleague<br />

pitcher Van Mongo and his wife. Mrs<br />

Lingle Van Mongo.<br />

Mrs. Van Mongo recently entered a float<br />

in a local parade to highlight some of the<br />

coming fall attractions. Along the sides of<br />

the truck were large cutouts in the shape<br />

of ba.seballs with titles of coming films lettered<br />

on the sphere.<br />

On top of the float sat theatre employes<br />

dressed in costumes symbolizing the various<br />

pictures. Three girls in bathing suits plugged<br />

"Skirts Ahoy!" attractively gowned girls portrayed<br />

"Lovely to Look At," and a fencer in<br />

masked garb dramatically emphasized<br />

"Scaramouche."<br />

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30 — 276 — BOXOFFICE ShowmandJsot :<br />

: Dec. 6, 1952 Mt.f^<br />

'iUCE '


AL<br />

t)<br />

tie site ,<br />

t<br />

, -'l<br />

School Co-Op Gained<br />

Via Student Groups<br />

Making House Tour<br />

Exhibitors 111 Milwaukee have tried iiiisuccossfully<br />

for many years to lie up with<br />

the local school system. Built on a conservation<br />

foundation, no one has ever succeeded<br />

In cracklnK this policy with a commercial<br />

hookup.<br />

But Tony Uble. assistant to Harry MacDon-<br />

•Id, manager of the Warner Theatre, recently<br />

broke the many-ycar-old precedent after he<br />

learned that the North Division high school<br />

screens 200 films for Its students every week.<br />

Subjects range from agriculture to science<br />

and Industry, with youthful projectionists<br />

operating the machines. Students selected for<br />

this Job have indicated an interest In making<br />

careers as projectionists.<br />

Uble contacted William Hall, director of<br />

the audio-visual training program at the<br />

school, and offered to give this class of projectionists<br />

a tour of the Warner Theatre. A<br />

group of 39 responsed to bulletins posted on<br />

the .school board. They were divided into<br />

small groups and given a first-hand tour of<br />

the entire theatre. The projection booth received<br />

the major attention of the students.<br />

of course, with the operator on duty answering<br />

all questions. The boys were invited to be<br />

guests of the management following the tour.<br />

High school officials have approved the<br />

suggestion from Uble that the tour be made<br />

an annual event as an incentive for the<br />

students.<br />

Walking Book Ballyhoo<br />

Promotes 'Ivanhoe'<br />

Attractive lobby setpieces for the Lucas<br />

Theatre, Savannah. Ga.. were made by Manager<br />

Robert Dyches, who later planted them<br />

In downtown store windows during the run of<br />

"Ivanhoe." Dyches built a flash front and<br />

covered the entire boxoffice with a beaverboard<br />

masking, depicting a medieval castle.<br />

A walking book ballyhoo appeared on the<br />

downtown streets four days before opening.<br />

One-sheets were displayed in four public<br />

libraries, and all schools in the city were<br />

dismissed early on a stagger schedule so that<br />

students could see the picture.<br />

Bookmarks imprinted locally were diitributed<br />

by book shops, which also displayed theatre<br />

advertising.<br />

Street Stunt Campaigns<br />

For 'Washington Story'<br />

Herb Chappel. manager of the Palace in<br />

Guelph. Ont.. tied in a novel street stunt for<br />

"The Washington Story" with the recent presidential<br />

elections. Three boys carried placards<br />

through the business area. The first sign<br />

read. "I Like Adlai." The second read. "I<br />

Like Ike." and the third read. "I Like Van<br />

Johnson in "The Washington Story,' etc, etc."<br />

Flash Front in Tulsa<br />

Gene Welch, manager of the Delman Theatre,<br />

Tulsa. Okla., built a flash front for "The<br />

Snows of Kilimanjaro." Door panels were<br />

used on the eight entrance doors, and special<br />

art pieces and still boards were placed adjacent<br />

to the boxoffice.<br />

BOXOFTICE Showmandiser<br />

:<br />

: Dec.<br />

6, 1952<br />

Sidewalk Art Pleases<br />

Patrons and Public<br />

Mrs. Robert Leventhal. manaKrr of the<br />

San .Marco Tlieatre. Jark.sonville. Fla.. promoted<br />

a sidewalk art show to draw attention<br />

to the arty type of films featured<br />

as the theatre's reeular policy. The stunt<br />

was tied in directly with the exhibition of<br />

"Rembrandt" and the short .subjert.<br />

"School of French Painting."<br />

The Jacksonville .Xrts club cooperated by<br />

having its members use the entire sidewalk<br />

in front of the theatre display their<br />

Lasso Artists Awarded<br />

Passes to 'Will Rogers'<br />

Bill Burke, manager of the Capitol in<br />

Brantford. Ont., developed a slick lobby stunt<br />

for "The Story of Will Rogers." He had his<br />

staff make a ten-foot cutout of the stars of<br />

the picture. This was displayed in the theatre<br />

lobby and patrons were invited to try to<br />

lasso the figures. An attractive usherette<br />

garbed in western attire stood by with a<br />

rope and awarded pa.sses to those who were<br />

successful.<br />

For Halloween, Burke advertised a costume<br />

party at the Saturday matinee. He<br />

promoted 25 prizes from a local merchant.<br />

Of 1.000 youngsters who showed up at the<br />

matinee, more than half were in costume.<br />

Ideas Rate News Stories<br />

For 'Springfield Rifle'<br />

Sol Sorkin. manager of the RKO Keith's<br />

Theatre. Syracuse, N. Y.. found a local collector<br />

who owns a Springfield rifle manufactured<br />

in 1873. The discovery led to a news<br />

story and photograph in the Past-Standard,<br />

with a nice plug for "Springfield Rifle."<br />

In cooperation with the Syracuse pwlice department<br />

which conducts a f>erpetual drive<br />

to collect war souvenirs. Sorkin offered a jjair<br />

of tickets for "Springfield Rine" to any<br />

person who turned in battle souvenirs such as<br />

pistols, knives, grenades, etc. This, too was<br />

the subject of a prominent news story.<br />

— 277 —<br />

handiwork in typical >Va-«hlnrtnn .s


. . Now<br />

Mass.<br />

Theatre.<br />

FRANCIS IS<br />

C0inil6 AGAIN<br />

Manager Don Walraven of the Mode Theatre.<br />

Onarga, 111., goes in for humorous art<br />

signs to sell "The Greatest Show on Earth."<br />

He did art work himself.<br />

Page Co-Op Proclaims<br />

Tor You' at Chatham<br />

Harry Wilson, manager of the Capitol Theatre,<br />

Chatham, Ont., promoted a newspaper<br />

co-op ad on "Just for You" which gave the<br />

picture a cost-free three-column display ad<br />

centered in the page and a five-inch streamer<br />

across the top. Each merchant offered "Bargain<br />

Values 'Just for You."<br />

For "Dreamboat," merchants responded<br />

with a half-page new.spaper co-op ad under<br />

the heading, "Dearie, Do You Remember?"<br />

Advertising copy was tied in to suggest that<br />

the sale values offered date back to the era<br />

depicted in the film.<br />

. . .<br />

Wilson hit in the Chatham Daily News with<br />

a three-column, eight-inch photo showing<br />

three girls wearing skirts lettered with copy,<br />

"'Skirts Ahoy!' . at the Capitol<br />

with Esther Williams." The stunt attracted so<br />

much attention on the streets, the paper dispatched<br />

a photographer to take a picture<br />

of the three girls, which it published with a<br />

story giving full credit to "Skirts Ahoy!"<br />

Ushers and Students Aid<br />

In Theatre Promotions<br />

Helen Johnson, manager of the State Theatre,<br />

Statesville, N. C, had all theatre employes<br />

wear badges two weeks in advance of<br />

"Everything I Have Is Yours," lettered with<br />

picture copy, star names, etc.<br />

"Smarty Pants" badges with a rever.se cut<br />

of the title were distributed to high school<br />

students. The title .song was played over the<br />

public address system with announcements a<br />

week before opening, and plugged on the local<br />

rad^o .'Station. One hundred window cards<br />

were distributed.<br />

For "Les Miserables," Miss Johnson circularized<br />

teachers of English, French and<br />

history at the high .school and urged their<br />

cooperation in interesting the children in the<br />

Victor Hugo classic.<br />

Saturation radio announcements on station<br />

WSIC were used in advance and currently.<br />

One- heets were posted in school libraries<br />

and the public library in State.sville and<br />

nearby communities, and special heralds were<br />

distributed four days prior to opening.<br />

Contests Add Support<br />

To 'Miracle' Showing<br />

At Syracuse Keith<br />

Sol Sorkin, manager of Keith's Theatre in<br />

Syracuse, N. Y.. sponsored a contest in all<br />

parochial schools to interest students in "The<br />

Miracle of Fatima." Students were invited to<br />

submit a 50-word essay on "Why I would like<br />

to visit the shrine at Fatima." Prizes were a<br />

raving.i bonds and copies of the book. "The<br />

Shepherds of Fatima."<br />

Station WSYR-TV sponsored a similar contest<br />

open to the general public.<br />

Records obtained from the Columbia distributor<br />

were supplied to disk jockeys who<br />

gave the theatre and playdates credits whenever<br />

the records were played.<br />

A ten-foot poster framed in the lobby attracted<br />

attention to the booking, and the<br />

Catholic Sun gave the picture front-page publicity<br />

and news stories for two weeks prior to<br />

opening.<br />

Two Catholic bishops, the superintendent of<br />

parochial schools and representatives of radio<br />

and television stations and the press attended<br />

a screening of the picture ten days in advance<br />

of opening.<br />

Parochial schools distributed student tickets<br />

in classrooms, and window cards were posted<br />

in every school in Syracuse.<br />

Eggs Offered for Sale<br />

On 'Cheaper by Dozen'<br />

Since "Cheaper by the Dozen" had already<br />

played the downtown theatre in Spearman,<br />

Tex., when it was booked for the Wagonwheel<br />

Drive-In Fly-In, Manager J. D. Wilbanks<br />

decided to use a humorous stunt before<br />

the picture opened to induce word-of-mouth<br />

advertising.<br />

Several dozen eggs were sacked and displayed<br />

in the boxoffice with a sign. "Buy your<br />

fresh country eggs here . . . they're 'Cheaper<br />

by the Dozen.' " Even at prices lower than<br />

the food stores were charging, Wilbanks reports<br />

he was eating egg.s—scrambled, boiled,<br />

shirred, scuffled, and even mashed—for several<br />

weeks, due to the lack of interest shown<br />

by his patrons.<br />

The stunt did, however, create considerable<br />

comment and Wilbanks believes the resulting<br />

publicity showed up at the drive-in boxoffice.<br />

Sign Across Underpass<br />

Announces 'Ivanhoe'<br />

Ted Doney, manager of the Royal Theatre,<br />

Guelph, Ont., located a large banner over the<br />

main street underpass advertising "Ivanhoe"<br />

a week prior to opening. Three days in advance,<br />

Doney dispatched a walking book street<br />

ballyhoo to the downtown area, with a threecolumn<br />

picture making the Daily Mercury.<br />

The local library cooperated by distributing<br />

imprinted bookmarks, and a front was built<br />

from three-sheets and exchange accessories.<br />

Leopard Girls on Street<br />

To exploit "Untamed Women" at the RKO<br />

Boston I I Pviblicist Red King<br />

had two models dressed in leopard skin costumes<br />

in the downtown .section distributing<br />

heralds. On the back of each girl was a sign<br />

lettered with picture and theatre information.<br />

A new Mercury was promoted as street<br />

ballyhoo<br />

for "The Turning Point" at the Stillman<br />

in Cleveland. Manager Arnold Gates had<br />

the car and the sign on the streets two days<br />

before opening and through the run.<br />

Birmingham Dispatch<br />

Gives 'World' Break<br />

E. D. Hainge. manager of the Odeon Cinema<br />

in Birmingham, England, turned in a<br />

brilliant campaign for "The World in His<br />

Arms." He planted a 7,500-word story and<br />

several scene stills from the picture which<br />

appeared in the Birmingham Evening Dispatch<br />

in three daily installments prior to ;<br />

opening. The newspaper, in addition, placed<br />

pictorial posters on both sides of its fleet<br />

of 50 trucks.<br />

A screening was held for local film critics<br />

resulting in good advance notices and an jJ<br />

additional 247 inches of free space for the '<br />

picture.<br />

The Ship Model Society loaned the theatre<br />

a variety of model sailing ships for display<br />

purposes. A 16mm trailer operating with an<br />

ampro repeated was set up in a prominent<br />

store window and proved to be an excellent<br />

attention-getter.<br />

Bookstore tieups. the distribution of bookmarks<br />

and displays in travel agencies further<br />

helped to promote the playdates.<br />

Free Radio Time Sells<br />

'Something for Birds'<br />

George Snyder, manager of the Paramount<br />

in Syracuse, N. Y.. promoted gratis radio<br />

plugs over station WSYR, WNDR and WFBL<br />

to exploit "Something for the Birds" and the<br />

co-feature, "Steel Trap."<br />

Station WHEN-TV showed its audience<br />

scene stills from the film and awarded theatre<br />

pa.sses to tho.se who correctly identified<br />

the stars and answered questions pertaining<br />

to the picture.<br />

A pet shop used a full window display tied I<br />

in with "Something for the Birds," and<br />

Western Union displayed a blowup of a still<br />

showing the stars of the picture sending a<br />

telegram. Six-sheets were posted on special<br />

billing locations.<br />

The Hillsberg Safe Co. provided a large safe<br />

for display on the sidewalk in front of the<br />

theatre. The public was invited to try and<br />

crack the combination to win free passes for<br />

"Steel Ti'ap."<br />

|j<br />

HhUd<br />

32 — 278 BOXOFFICE Showmandiser<br />

:<br />

:<br />

Dec. 6, 1952 Mlila^^^


helped<br />

11<br />

0<br />

lonsP*"<br />

•<br />

Dec'<br />

School Aid Promineni Orlando, Fla., Manager Capitalizes<br />

In Local Promolion<br />

On Stage Wedding and Kid Shows<br />

Of 'Adventure'<br />

jD.sepli U(j.vU'. inuiKiKt'r of tlU' Poll TJu-ulrt'.<br />

Norwich. Conn., u.sed lobby dl.splny.'., ica.ser<br />

trailers and .special heralds to exploit •'Plymouth<br />

Adventure." Teaser trailers were spliced<br />

Into the new.sreel three weeks ahead of playdates.<br />

Ship displays and an oversize setplece<br />

bordered with heavy marine rope helped create<br />

Interest.<br />

Boyle obtained publicity In the .schools by<br />

contacting the superintendent. A cla.ssl(led<br />

ad contest was arranged with the Norwich<br />

Bulletin, and Ihrowawnys were used to promote<br />

a coloring contest and a Jigsaw puzzle.<br />

Place mat.s Imprinted with picture copy were<br />

distributed to local restaurants.<br />

The Kaufman news agency distributed window<br />

cards and heralds, and displayed truck<br />

signs tying in the Cosmopolitan pictorial review<br />

of the film.<br />

In Rochester. N. Y.. Manager Lester Pollock<br />

fed the local new.spapers stories and art beginning<br />

five weeks In advance. The Rochester<br />

mu.seum supplied models of schooners similar<br />

to the Mayflower for exhibition In the theatre<br />

lobby. Also on view in the lobby was a wedding<br />

gown, akin to one .seen in the picture,<br />

supplied by the Rochester Bridal Shoppe. The<br />

store supported this deal with a newspaper<br />

co-op ad.<br />

Souvenir photos of the four stars in color<br />

were imprinted inexpensively and distributed<br />

through beauty parlors and professional offices.<br />

Radio station WVET sponsored an<br />

essay contest on "Why did the pilgrims make<br />

this adventure?" Pollock promoted a turkey<br />

and five baskets of fruit as winning prizes.<br />

Two men and two w'onien dressed in Pilgrim<br />

costumes carried signs advertising the picture<br />

through the streets. The quartet visited<br />

newspaper editors and radio personalities,<br />

presenting each with a basket of fruit, nuts<br />

and candy.<br />

The local news agency cooperated with truck<br />

signs and gave Pollock "Plymouth Adventure"<br />

pocketbooks for presentation to the first 100<br />

patrons attending the opening day matinee.<br />

TV Contest Exploits<br />

'Married' in Miami<br />

Adapted from the title of "We're Not, Married,"<br />

a television contest publicized the pic-<br />

."<br />

. .<br />

ture continuously through the exhibition<br />

playdates of all Wometco suburban theatres<br />

In Miami.<br />

The idea is credited to Paul Baron, manager<br />

of the Strand, and wa.s executed by<br />

Wometco publicists Harry Kronewitz and<br />

Sam. Carver.<br />

The contest was announced daily over a<br />

four-week period by the co-sponsor, tlie Al< t<br />

Gobson show, over WTVJ-TV. Merchantv<br />

kicked in with gifts totaling SI.200 for the<br />

couple submitting the best letter on the<br />

subject, "We're Not Married Yet. But<br />

Couples contemplating marriage were invited<br />

to participate and the winners were<br />

wed before the TV camera in promoted<br />

bridal clothes before departing on a honeymoon<br />

which was also promoted.<br />

The TV program named theatres cunently<br />

exhibiting the picture throughout the four<br />

weeks of the contest promotion.<br />

BOXOFFICE Showmandiser<br />

:<br />

:<br />

Dec.<br />

6, 1952<br />

A stuRe wedding, u prrtentloiu affair with<br />

li beautiful ,HettlnR, complete wlUi vocalbt<br />

and organ mu.ilc, proved to be a «ucc«Mful<br />

one-night buslne.ss fitlmulunt for Herman<br />

Addl.son. miituiKcr of the RIalto In Orlando.<br />

Flu.<br />

A serviceman from the PlnecaitUe air force<br />

bn.sc and a local girl were married bi-forc a<br />

capacity audience The chaplain at the IWM<br />

performed the ceremony and arranged<br />

transportation for a guard of honor and choir<br />

from Plneca.stle. He further arranged 'o have<br />

announcements posted at three army posts<br />

In the area.<br />

Ten merchants gave the bridal couple glfti,<br />

a wedding dinner and a honeymoon Additional<br />

advertising on the stage attraction Included<br />

announcements In the theatre program,<br />

a ,scrcen trailer, special dlaplay.s in the<br />

lobby and out front, radio spot antiouncement-s<br />

and newspaper display ads.<br />

To atir.ict small fry patronage at a recent<br />

Saturday morning show, Addison promoted<br />

two puppies which he awarded a-s door prizes.<br />

The giveaway was well advertised In advance.<br />

At another recent morning show, Addison<br />

distributed 1,200 comic books promoted from<br />

a local dealer. To exploit the kiddy matinees<br />

and other special attractions at the<br />

Accordion Band on Stage<br />

(heaire Addl on obuiiwd IJOO Minpl*<br />

^tlck« of n' -' • - for distribution<br />

ii itin ID advrrtlslnic com-<br />

Ing aiid curii-i.i iiow» p. ' . .<br />

pluvs u sign near the :<br />

•A ky? Compare tnr I. iimwT oi. jour<br />

li,. with a iLtt posted at the theatre<br />

III t tickets. If the numbers<br />

rr<br />

*c.**<br />

:.b


•<br />

(<br />

Literature Giveaway<br />

Improves Goodwill,<br />

Builds Patronage<br />

Ever on the alert for ;ome gimmick that whl<br />

perform a service for his theatre patrons and<br />

the public, Hugh Borland, manager of the<br />

Louis Theatre, Chicago,<br />

reports three recent<br />

promotions that<br />

paid off in goodwill<br />

and community relations.<br />

Voting machine instruction<br />

folders, supplied<br />

by the election<br />

board, were distributed<br />

to patrons. A large<br />

display sign urging<br />

people to vote in the<br />

recent elections was<br />

Hugh Borland<br />

obtained from a political<br />

organization and placed on the sidewalk<br />

in front of the theatre.<br />

At home. Borland noticed a pamphlet from<br />

the telephone company offering a free Household<br />

How-to-Do-It booklet on request of<br />

subscribers. He contacted the phone company<br />

and obtained several thousand of the handy<br />

guide books for distribution to Louis Theatre<br />

patrons, in exchange for a credit card.<br />

The Poultry and Egg National Board supplied<br />

Borland with 2,000 full-color booklets<br />

containing instructions on how to prepare the<br />

Thanksgiving turkey. These were also given<br />

to grateful patrons in exchange for a credit<br />

card which the donor supplied at no cost.<br />

Borland is now completing arrangements<br />

to give away folders on eggs. His plan of<br />

promoting literature that has special interest<br />

for housewives and patrons is paying dividends.<br />

Women now ask if any circulars are<br />

available before leaving the theatre.<br />

12 Rentals in a Year<br />

Is Geary's Record<br />

Ben Geary, manager of the Athena<br />

Theatre, Athens, Ohio, has establislied a<br />

record of kiddy rental shows during the<br />

year 1952. These are merchant sponsored<br />

programs whereby business firms<br />

rent the theatre and distribute tickets<br />

to store customers. During June, July<br />

and August, Geary consummated ten of<br />

these deals which brought the theatre<br />

Sl.OOO in extra revenue for morning midweek<br />

matinees. For December, Geary has<br />

set two Christmas rentals which will<br />

increase revenue $250. He reports that<br />

merchants are especially pleased with<br />

this type of promotion since it creates<br />

goodwill for them. Since last summer,<br />

adds Geary, there has been a general<br />

increase in kiddy attendance all along<br />

the line which he believes is the result<br />

of the interest the kids take since the<br />

merchant shows were started.<br />

Contest in Newspaper<br />

For 'A Woman's Life'<br />

The Chatham (Kent) Observer in England<br />

sponsored a newspaper contest for "24 Hours<br />

of a Woman's Life" at the Regent Cinema.<br />

Cash prizes and theatre passes were offered<br />

to women submitting the best letters on<br />

"what I would do if I had unlimited money<br />

and 24 hours in which to spend it." Daily<br />

stories appeared in the Observer over a period<br />

of three weeks with accompanying plugs for<br />

the picture.<br />

Greenline taxi drivers who distribute business<br />

cards to their "fares" permitted Manager<br />

G. Williams to imprint the back of the<br />

card with copy advertising the picture. Notices<br />

were also posted inside the cabs.<br />

Small Town Responds<br />

To Sales Promotion<br />

For 'Victory'<br />

There is a premium on showmanship—regardless<br />

of the size or location of a community.<br />

Usually the premium pays off in terms<br />

of ingenuity exercised<br />

by the local theatre<br />

manager.<br />

Take the town of<br />

L a d y s m i t.h, B. C<br />

where the main industry<br />

is logging and the<br />

total population is<br />

3.000; Ralph Conner,<br />

manager of the Odeon<br />

Theatre, and his staff<br />

.<br />

'<br />

i<br />

:<br />

of seven employes put<br />

on a full-scale campaign<br />

that packed the<br />

449 seats; total cost. $2.80.<br />

Conner noted significantly that his engagement<br />

of "Bright Victory" was scheduled<br />

to coincide with a drive for funds by the<br />

Ladysmith Hospital Foundation committee.<br />

The theatreman gave the committee the<br />

benefit of his experience and extended them<br />

the cooperation of the theatre. In return, two<br />

merchants gave display space across their<br />

building fronts signs on the film and the to<br />

fund drive together with copy; "Ours will be ,<br />

a 'Bright Victory' and Yours will be a 'Bright<br />

j<br />

Victory.' etc."<br />

Another merchant displayed copies of the ;<br />

Pocketbook "Bright Victory" in a window<br />

:<br />

display with the public invited to guess the<br />

number for free theatre tickets. This was i<br />

backed with a large poster advertising the<br />

!<br />

theatre dates and tied in with the fund drive. !<br />

A cabinet maker donated a wishing well<br />

(<br />

which was placed on the sidewalk in front of<br />

j<br />

the theatre. The public contributed coins<br />

which went to the fund. If the coin dropped<br />

on a silver dollar in the center of the water-<br />

.'-ril<br />

ijl<br />

...;iii;qiil<br />

k'k»"<br />

.-ffremplii<br />

jialitil at I<br />

[. rBident<br />

7,1 pre:<br />

jijendei<br />

• t>'*!f.an,<br />

;:.;,;, pull<br />

[Sffll<br />

filled well, the tosser received a "Bright Vici<br />

^CHRISTMAS<br />

SALUTE^


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Paramount Holding<br />

Regional<br />

Meetings<br />

Nt;W YOltK Paruinoiinl Is lu liuld ii mih<br />

.<br />

of ri'Kional .sales and promotional mretlnK<br />

In the headquarters city of each dlvl.slon for<br />

the purpose of discussing releases during the<br />

Orst half of 1953.<br />

Strong emphasis will be put on promotional<br />

work aimed at raising gro.sses. A. W. Schwalberg,<br />

president of Paramount Dlstrlbutliu;<br />

Corp.. will preside, and each meeting will<br />

also be attended by E. K. "Ted" O'Shca and<br />

Jerry Plckman. vice-president In charge o(<br />

advertising, publicity and exploitation, a.v well<br />

as the division manager and key division<br />

personnel.<br />

The first gathering wa.s held Wedr.esday<br />

(3) In Philadelphia, with Howard G. Mlnsky.<br />

mid-eastern division manager, and his chief<br />

aides present. The home office group returned<br />

to New York Friday and flew to<br />

Dallas Saturday for similar meetings Sunday<br />

and Monday with A. W. Kane, southcentral<br />

division manager, and territorial personnel.<br />

The next stop will be Los Angeles<br />

for a two-day session December 9. 10 with<br />

George A. Smith, western division manager,<br />

and coast sales forces.<br />

Chicago meetings with J. J. Donohue, central<br />

division manager, are scheduled for December<br />

12. 13. The final sessions will be in<br />

New York December 15. 16. Hugh Owen is<br />

eastern and southern division manager.<br />

Another meeting will be held in Toronto,<br />

but the date has not been set.<br />

The product schedule to be discussed includes:<br />

January — "Road to Bali." "Thunder<br />

In the East" and "Ti-opic Zone"; February<br />

"The Stooge" and "Come Back, Little Sheba":<br />

March — "The Stare Are Singing" and "Pleasure<br />

Island"; April — "Off Limits" and "Pony<br />

Express": May—George Pal's "War of the<br />

Worlds" and "Jamaica"; June — "Alaska Seas"<br />

and "Rock Grayson's Women": and William<br />

Wyler's "Roman Holiday." George<br />

Stevens' "Shane." "Scared Stiff" and "Stalag<br />

17."<br />

60-Cent Dividend Raises<br />

James Lees Total to $2<br />

BRIDGEPORT. PA.—Directors of James<br />

Lees & Sons Co. have voted a year-end<br />

dividend of 60 cents a share on 817,500 shares<br />

of common, payable December 26 to stockholders<br />

of record on December 15. This brings<br />

the total payments for the year to $2 per<br />

share. A quarterly dividend of 96 'i cents per<br />

share was voted at the same time. This is<br />

payable February 2 to holders of record<br />

on January 15.<br />

The board of directors of RKO Theatres<br />

Corp. will pay a dividend of 15 cents per share<br />

on the outstanding capital stock January 2<br />

to stockholders of record December 15.<br />

Leo Mishkin New Chairman<br />

Of the N.Y. Film Critics<br />

NEW YORK—Leo Miskin of the Morning<br />

Telegraph will be the 1952-53 chairman of<br />

the New York Film Critics. He was vicechairman.<br />

Kate Cameron of the News succeeded<br />

him as vice-chairman. Prank Quinn<br />

of the Mirror was elected to member.ship.<br />

December 29 has been chosen as the date<br />

for the selection of the year's best in film,<br />

performances and direction.<br />

;D«t. i'm la BOXOmCE<br />

December 6, 1952<br />

I'l.\(Jl I Id rUtUV— rrrr> ( i.m.i. llir<br />

Variety C'luli of \Vashlni;lnn'> rrrv>n;illty<br />

of lO.W. recfivp^ a pLiqur from I. Joi Dudget for<br />

•-«t in hUtorjr, and in-<br />

:n the amu«*tncnl tax<br />

for 19U total HO.IOO.-<br />

This mnuM that<br />

operaton and<br />

•<br />

Cily ixhibltor\ told the !<br />

that the nm-iwrnent 'ixx »•<br />

the gr'<br />

that a<br />

wlh thcutm 111 coiiiuiuiiili'<br />

,r. aa it has each<br />

•lie.<br />

'he<br />

rxil<br />

'it-<br />

.Ii Peiuj-<br />

.sylvanla. where there L' i.<br />

>wii that<br />

the fall-off in attendance Li 10 to 20 per cent<br />

greater In Pittsburgh The city tax for 1K3<br />

will produce little over $400,000. compared<br />

with S894.000 In 1948 Exhibitors said that<br />

this trend Is continuing and the tMttom la not<br />

In .light. Sixteen theatre-i in the city have<br />

closed, with the city amtuement tax being<br />

an important factor, it was stated.<br />

A spokesman told the council that Pittsburgh<br />

Is the only city In the na'lon that imposes<br />

a tax as high as 10 per cent, and that at<br />

present. Chicago Is coaslderlng repeal of a<br />

3 per cent tax. Elimination of PltUiburgh'-i<br />

10 per cent amusement tax "may contribute<br />

to saving an Industry; If you continue this<br />

tax. you may find that you have no tax revenue<br />

Ixjcause the industry ha* become extinct."<br />

City council took no action on the plea for<br />

a tax ban and the same day heard the budget<br />

message of the mayor which continued the<br />

amusement tax. Prior to the amusement tax<br />

hearing, city council had held meetings for<br />

protesting merchants on the mercantile tax.<br />

Theatre owners are taking their amusement<br />

tax problem to the Pennsylvania general assembly,<br />

which convenes early In January.<br />

They will seek lepuslation to eliminate the<br />

enabling act which permits cities, boroughs<br />

and townships of the first and second class to<br />

tax anything not already taxed by the sute.<br />

Charles R. Blatt. Independent circuit exhibitor,<br />

is coordinator of this campaign.<br />

Boothmen's Local Runs Ad<br />

Opposing Ticket Taxes<br />

SHARON. PA —Opposition to Uie proposed<br />

10 per cent amusement lax for Hickory township<br />

got rolling a week in advance of the<br />

scheduled meeting of the township supervisors.<br />

lATSE Local 101 purchased a quarterpage<br />

advertisement In the Sharon Herald to<br />

publish "an open letter" which Informed of<br />

the intentions of the township supervisors,<br />

who were named with their address and telephone<br />

numbers.<br />

"Because the township ha-s made a claim<br />

that It needs more money does not justify<br />

this excessive and discriminatory tax." said<br />

the ad. A coupon was printed for those who<br />

oppase the amusement tax to sign and send<br />

to Hickory township supervisors. They were<br />

urged to attend the supervLsors meeting December<br />

5 at the Hickory fire sutlon<br />

35


,,;;,<br />

i<br />

'-<br />

'Andersen Is Smash at Two Theatres;<br />

Holdovers Good in Holiday Week<br />

NEW YORK—"Hans Christian Andersen" Beekman— Under the Red Sea (RKO), 2nd wk...l20<br />

, , ,. , - , ^ i ii Broadway—This Is Cinerama (Cinerama), reserved<br />

opened to sensational business at two tnea- sects, 9th wk 1 50<br />

tres, the Criterion, where part of the huge 105<br />

Copitoi—The Prisoner of Zendo (mgm), 4th wk..<br />

.<br />

,. ^ , ^ ii_ 1. r-i- ^ Criterion Hans Christian Andersen (RKO) 175<br />

first week gross came from the benefit open- f,^^ Arts—The Promoter (U-i), 5th wk 135<br />

ing, which was donated to the Will Rogers 55th street— Life Begins Tomorrow (M-K), 2nd<br />

Memorial hospital, and the Paris, where the<br />

.'<br />

'<br />

Gio*b''e— Kansas City' Confidential (UA).'<br />

::.: .MO<br />

first week was the highest in the history Guild— Leonardo do Vinci (Picture), 2nd wk 120<br />

, ., ,. „ „ ,j , „^„ Little Carnegie The Hour of 13 (MGM), 5th wk. . 90<br />

of the five-year-old house. Loew's Stot^Outpost in Malaya (UA) 105<br />

Except for "Kansas City Confidential," Mayfair—The Thief of Venice (20th-Fox) no<br />

„,ui«u u^^ *-u« Urtr.*. ^*^««;«^ TTTQQb- t.i»^/>« Tiiltf Normandie—The Mudlark (20th-Fox), reissue. ... 1 00<br />

Which had the best opening week since July<br />

palace— it Grows on Trees (U- 1), plus vaudeville.no<br />

at the Globe, the other new pictures for Paramount—The iron Mistress (WB), plus stage<br />

Thanksgiving week were little better than<br />

p,',l;!!l'„a':,' c^hHstian Andersen' Irko): y. i'.: i i. '.mS<br />

average, including "The Thief of Venice" Radio City Music Hail—Plymouth Adventure<br />

and "niitnrv


'<br />

'<br />

;<br />

»'<br />

'<br />

. . Max<br />

. . Joe<br />

. . Ethel<br />

. . Martin<br />

Boris<br />

. . Francis<br />

. CharleA<br />

'iy«<br />

tkl<br />

:ta.<br />

ingEc<br />

'rolic<br />

mry-Fos<br />

n<br />

teter" b :.<br />

senate Jj;<br />

fill come b<br />

le frolic :ti.<br />

It.<br />

t«l<br />

Lejiiie!<br />

t to, \<br />

id<br />

Col,<br />

consent<br />

Marine I<br />

pictiirt J!<br />

t<br />

said to lie .<br />

ne<br />

during<br />

Dpen<br />

(mas<br />

ntnrj-Fcs<br />

aalWallilrr '. "Roman H.litiav" which<br />

woA (timed, ncntui and dul.<br />

' Italian<br />

capiul He ai»o conferred .— > Boultln«.<br />

producer of "Wln«> Acroaa Um Sm." In<br />

London Leon J. Bamberier. Mle* promoUon<br />

maruMirr (or HKO, (poke at the Allied<br />

Theatre Owncru of Indlar'i ...... -..ion December<br />

2. 3 and will addrr- pendent<br />

Exhibitors o( New Encland .» .j.^^».. Otccmber<br />

8.<br />

NaU J. Illumbrrc. Unlver**! bovd chairman,<br />

left December 2 (or an extended »Ur<br />

on the coojil . , Hugh Owen. Paramount<br />

ea-stern and .w>uthem dlvUton m*na(er. U<br />

back In New York (oUowlng a two-wrek tour<br />

to the Charlotte. Jacknonvllle. New Orle*n«<br />

and Atlanlf branches . Elnleld.<br />

vice-president o( 20th Century-Pox In chuie<br />

o( publicity and advertising. Ie(t Novrmber<br />

30 (or the coa.st by plane to con(cr with<br />

Darryl P. Zanuck and Harry Brand on campaign<br />

plon-s (or (orlhcomlng releasee , . .<br />

Stanley Rubin, producer o( "My Pal Gui"<br />

(or 20th-Fox. planed to California December<br />

2 to begin preparatlon-s (or his next. "River<br />

o( No Return" . . . Arthur Canton. MOM<br />

eastern press representative, led December<br />

1 (or Philadelphia. Boston. Bu((alo and Toronto<br />

on behalf of "Million Dollar Mermaid."<br />

Tent 35 Canvasmen Are<br />

Holding Weekly Meetings<br />

NEW YORK Variety Club Tent 3j canvasmen<br />

have started weekly meeting? for<br />

the purpose of reviving Interest In the organization.<br />

"They also have engaged Albert G.<br />

Gorson. director of National Campaign Associates,<br />

to handle publicity.<br />

At the first meeting held Monday


^<br />

•<br />

L B A N Y<br />

'Thz Times-Union, in an editorial on the<br />

. .<br />

tenth annual Denial week for the Variety-<br />

Albany Boys club summer camp, urged:<br />

"While we are getting ready to enjoy expensive<br />

dinners on Thanksgiving day, let's<br />

lay aside something to enable some worthy<br />

youngster to spend two weeks under the<br />

health influence of the camp leaders, with all<br />

the physical and psychological advantages<br />

of the camp life." The paper, along with<br />

Tent 9 and the Boys club, has been sponsoring<br />

an annual drive to provide summer<br />

vacations for needy boys at Camp Thacher<br />

on Thompson's lake." The camp is open for<br />

eight weeks in July and August. The sponsors<br />

"hope to be able to provide two-week<br />

vacations for 400 boys . that will be possible<br />

if the people of the area give $20,000 through<br />

the Denial cartons to be found in stores<br />

around the city this coming week."<br />

The Times-Union ran a picture of Arthur<br />

Newman, Republic manager, with a group of<br />

Boys club members and cans for the Denial<br />

Fabian's Grand broke advertising<br />

week drive . . .<br />

Sunday on the telecast of "Carmen"<br />

by the Metropolitan Opera Co. December 11.<br />

Prices ranged from $1 to $3.60. The Palace<br />

and Leland are also plugging the telecast via<br />

trailers and cards.<br />

The Paramount, Glens Falls, staged a Saturday<br />

morning children's show in which a<br />

can of food was the admission. Tlie food<br />

was given to Major Painter of the Salvation<br />

Army for distribution to needy families<br />

at Christmas. Schine's Rialto there held a<br />

Friday morning kiddy show in a tieup with a<br />

local top shop. George Pugh manages the<br />

Thanksgiving, synonymous with<br />

theatre . . .<br />

generosity and plentitude, proved to be just<br />

that for many theatres in this area. Warner<br />

houses in Albany, Troy and Utica, for instance,<br />

drew heavy business for morning cartoon<br />

shows and fine patronage for regular<br />

performances. The Strand registered its best<br />

morning gross in five years, while the Madison<br />

and Delaware reported capacity audiences.<br />

The Stanley in Utica and the Troy in<br />

Troy also collected substantial amounts on<br />

pre-dinner exhibitions. Perfect weather prevailed.<br />

Fabian's Palace, Grand and Leland will<br />

conduct a giveaway of a Plymouth car the<br />

night of December 17. The automobile is on<br />

display in the Palace's inner lobby. Tieup<br />

has been made with Berkshire Motors. Presence<br />

in the theatre will be required for<br />

winning.<br />

Success crowned the Ford giveaway promoted<br />

by the local Warner theatres with 11<br />

Star supermarkets, capacity audiences being<br />

reported at the Strand, Ritz, Madison and<br />

Delaware. The 1,900-seat Strand had standees<br />

in the orchestra and balcony, while the<br />

Madison crowd overflowed into the lobby.<br />

The Ritz and Delaware (arti also bulged<br />

with anxious ticket holders. Zone Manager<br />

Charles A. Smakwitz and John Trefiletti,<br />

advertising director for the independent<br />

stores, expressed pleasure with the results.<br />

Smakwitz and Al LaFlamme, Strand manager,<br />

handled the drawing on the Strand stage.<br />

Marie Boucher, Rensselaer girl, won the car.<br />

Gerry Schwartz, manager of the Rivcview<br />

Drive-In and partner of Harry Lamont, called<br />

the latter's offices from Orlando, Fla.<br />

Schwartz said he might make a connection<br />

with a Florida State theatre for the winter.<br />

Drive-in screen painting, he learned, cannot<br />

be done from December through March. They<br />

delay refurbishing until spring. Schwartz,<br />

former Seabee, is an expert on construction<br />

and maintenance.<br />

The telecast of "Carmen" at the Grand December<br />

11 received an accidental but timely<br />

publicity break when the Sunday Times-<br />

Union ran a feature story on Clark Jones,<br />

32-year-old Albanian who will direct closedcircuit<br />

end of the Metropolitan Opera Co.<br />

presentation. Jones, a director at WRGB,<br />

Schenectady, for two years before advancing<br />

to New York, visited his parents Mr. and<br />

Mrs. A. R. Jones of McKownville for the<br />

Thanksgiving holiday.<br />

Trans-Lux Declares First<br />

Dividend Since 1948<br />

NEW YORK—Trans-Lux Corp. has declared<br />

its first dividend since January 1948.<br />

The board of directors reported November 25<br />

it had voted a 15-cent dividend on the common<br />

stock, payable December 18 to stockholders<br />

of record Monday (8).<br />

The management won out in a proxy battle<br />

early in the year when a group of stockholders<br />

charged mismanagement and noted a failure<br />

to declare dividends. Later, the board<br />

authorized the purchase of a total of 50,000<br />

shares for the treasury to reduce the number<br />

of shares outstanding, then totaling 660,000.<br />

The next annual meeting will be held in<br />

March 1953.<br />

The Trans-Lux Granada on 72nd street<br />

closed three weeks ago, but the company said<br />

the closing was only temporary. No reason<br />

for it was given.<br />

E. A. Dickinson in Africa<br />

NEW YORK—E. A. Dickinson, commercial<br />

recording engineer for Westrex Corp., is now<br />

in Johannesburg, South Africa, supervising<br />

the installation of a Westrex type 635-A recording<br />

channel and an M-4-D rerecording<br />

and scoring console in the motion picture<br />

studios of Alexander Films of South Africa,<br />

Ltd. He will return here late this month.<br />

Sequoia Productions has signed Edward<br />

Binns, Broadway actor, for a supporting part<br />

in "Harness Bull."<br />

THE VISUAL APPROACH — Herb<br />

Sheldon urging viewers before the TV<br />

camera to see "The Quiet Man" at New<br />

York neighborhood theatres.<br />

Strike by SAG Against TV<br />

Films Not Felt on Sets<br />

NEW YORK—Although the Screen Actors<br />

Guild, American Federation of Labor affiliate,<br />

began a nationwide strike against producers<br />

of filmed television commercials December<br />

1, the effect of the strike will not be<br />

apparent on home TV receivers for several<br />

weeks. Most film commercials are made as<br />

much as two months in advance and sponsors<br />

have a considerable backlog on hand.<br />

Sponsors are not prevented by the strike<br />

from presenting live commercials, nor from<br />

using filmed commercials made before the<br />

strike.<br />

SAG wants actors to be paid a royalty<br />

every time a film commercial is used on a<br />

TV network, instead of merely the original<br />

payment, as has been the practice. The<br />

strike, first in the 19-year history of SAG,<br />

affects about 20 TV producers in Hollywood<br />

and about 80 in New York, according to<br />

Walter Pidgeon, new SAG president.<br />

Meanwhile, two lATSE unions, the Motion<br />

Picture Machine Operators, Local 306, and<br />

the Film Exchange Employes, Local B-51,<br />

are at odds over the recent practice of distributors<br />

in having prints examined by projectionists<br />

when they arrive at the theatres<br />

instead of having them examined by exchange<br />

film examiners. As a result, 20 examiners<br />

were laid off in the New York<br />

area recently. Appeals to Richard F. Walsh,<br />

international president of lATSE, brought<br />

the reply that distributors have the right<br />

to reduce staffs for economy reasons.<br />

Public Theatre Is Leased<br />

For Spanish Film Policy<br />

NEW YORK — Berk & Krumgold, real<br />

estate brokers, have closed a long-term lease<br />

for the 2,000-seat Public Theatre at 66 Second<br />

Ave. for an aggregate rental of $400,000.<br />

Harry A. Harris, who heads a circuit showing<br />

Spanish language films, will use it for films<br />

from Mexico. Spain and Argentina. It will<br />

be renovated and redecorated. The lessor is<br />

the Raynes Realty Corp., headed by Jules<br />

Raynes.<br />

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BOXOFFICE December 6, 1952<br />

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Bendix Will Try TV<br />

Sessions in Thealres<br />

NEW YOIlK^Clo ed clrnill tlu-utrc t.-li--<br />

vl-slon will be used by Bcndix Home Appliances<br />

division of the Avco MfK. Corp. December<br />

30 In more than 40 cities. The company<br />

figures that It will reach more than<br />

100.000 distributors, dealers, .salesmen and<br />

Invited guest.s.<br />

This aiTangcment ha.s been made by the<br />

Bendix group with Teleconference, Inc.<br />

clasely a.s.sociated with United Paramount<br />

Theatres. Robert H. O'Brien, secretary-treasurer<br />

of UPT, says it will test the new sales<br />

conference Idea In every key market area In<br />

the country.<br />

The only other sales conference planned for<br />

theatres at this time will be put on Monday<br />

t8> by Theatre Network Television with which<br />

Teleconference 1.^ now competing That is the<br />

conference of Jame.s Lees and Sons Co.<br />

which will Involve between 30 and 40 theatres,<br />

many of them UPT hou.ses.<br />

The Bendix program will go on before<br />

noon. It will originate in the Garrick Theatre.<br />

Chicago, and will be seen and heard<br />

In Albany, Atlanta, Buffalo, Charlotte, Cincinnati.<br />

Cleveland. Columbus. Dayton. Detroit.<br />

New York, Pittsburgh, Providence,<br />

Richmond. Toledo. Jacksonville, Baltimore,<br />

Boston, Philadelphia, Wa.shington, Chicago,<br />

Des Moines. St. Louis, Dalla-s. Birmingham,<br />

Houston. Milwaukee, St. Paul, Kansas City,<br />

Memphis, New Orleans. Omaha, Gary, Indianapolis,<br />

Louisville, Denver, Phoenix, Salt<br />

Lake City, Los Angeles, San Francisco,<br />

Seat'.le and Portland.<br />

More than 10,000 miles of coaxial cable and<br />

microwave relays will be used.<br />

Teleconference is headed by a number of<br />

public relations executives not previously associated<br />

with the industry. Stanley Barr is<br />

president. Thomas M. Casey and Aaron Feinsot,<br />

vice-pre. idents. and Gerald Deckler. secretary<br />

and general counsel. They intend to<br />

look over the theatre TV situation thoroughly<br />

before promoting straight entertainment.<br />

Lambs to Salute Memory<br />

Of John Philip Sousa<br />

NEW YORK—The Lambs will salute the<br />

memory of John Philip Sousa. former member<br />

and a founder of the American Society<br />

jof Composers. Authors and Publishers. Sunday<br />

evening (14). according to William Gaxton.<br />

shepherd. Clifton Webb, who plays the<br />

march king in "Stars and Stripes Forever,"<br />

20th-Fox film, will be a special guest.<br />

Otto Harbach. Ascap president: other composers<br />

and authors who knew Sousa and topranking<br />

officers of the marine corp.-^ will<br />

attend. Spyros P. Skouras. 20th-Fox president,<br />

may return from the Far East m time<br />

to receive a marine corps citation for contributions<br />

the film makes to marine history.<br />

The Lambs executive council will hang a<br />

bronze plaque honoring Sousa in the library.<br />

Ampa Students Are Taught<br />

Techniques of Printing<br />

NEW YORK—Printing techniques were deft<br />

iscribed to students of the showmanship class<br />

sponsored by the Associated Motion Picture<br />

Advertisers Thursday (4). William Boley of<br />

the Buchanan advertising agency was chair-<br />

Iman. The course covered rotogravure, photo<br />

icngraving. typography, mats and type.<br />

BUFFALO<br />

Jt<br />

looka llkr n wllout for DuffklOH t«lecMt<br />

lit tlic MetriipoUtan Opera com(mny production<br />

of "Curmen." in the Center Theatre December<br />

II Tlckeu went on sale la.1l Saturday<br />

and there hu.s been a ru.ih for Keats, none of<br />

which will b«' re.ierved The price iicatc In<br />

balcony. JI80; orche-itra. 12 40. and loges.<br />

12.80. lax Included EnKlneem have Ju.M about<br />

completed Installation of the HCA equipment<br />

and a mobile TV unit Li comlnx here from<br />

Syracuse to as.M Hun and Murr*)r<br />

Tor n\'<br />

tie wail prMld«nl<br />

of the 1<br />

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ter He woA ill<br />

ari Richard<br />

Hayman of the<br />

niea'.re' Niagara<br />

PalU. a<br />

fint son.<br />

Peter I'<br />

Km t'elrher, Philadelphia ColuinbU<br />

tiiiiii iio.'. arrived here to take over tlM cnaoaK'-iiiriit<br />

of the local exchange He iticcMd*<br />

Jim Kater. who has b««ti reaialcned on hU<br />

own reque.1t to the sate* reprcMnUUvc poal<br />

In Rocheitr.' r.icuse Pauley.<br />

Clark Film i i Corp.. has taken over<br />

the physical UuuibuUon for Ucaer Productloai.<br />

Condon Briefs RKO Field<br />

Men at Chicago Meeting<br />

CHICAGO — Richard Condon, director of<br />

advertLsing. publicity and exploitation for<br />

RKO Picture.^, and Leon Brandt, exploiution<br />

manager, held a two-day meeting with<br />

midwestern field personnel Wednesday and<br />

Thursday i3. 4).<br />

Chief topics of dLicusslon were Samuel<br />

Goldwyn's "Hans Christian Andersen." Wall<br />

Disney's forthcoming "Peter Pan." Gabriel<br />

Pascal's "Androcles and the Lion." Huntington<br />

Hartford's "Face to Face." Sol Lcsser's<br />

"Under the Red Sea" and "Blackbeard the<br />

Pirate."<br />

Douglas Beck, Chicago: Wlllioni Brooker.<br />

Kansas City: Joseph Longon. Cleveland, and<br />

Edward Terhune, Salt Lake City, were the<br />

field men present.<br />

Similar meetings were held earlier In the<br />

week in New York for the eo-stem men:<br />

Spencer Steinhurst. Atlanta: Hank Howard.<br />

Philadelphia: Barry Bernard. Buffalo: Sey-'<br />

mour Eaton. Dallas, and Charles Moss. David<br />

Cantor and Norman Poller of the home<br />

office.<br />

Condon left Friday (5) for Washington<br />

to meet Frederick Brlsson for talks on the<br />

premiere of "Never Wave at a WAC."<br />

Brandt went to Miami to set up the opening<br />

of "Hans Christian Andersen" ChrL


. . Various<br />

. . The<br />

. . . Frank<br />

. . John<br />

. . Natalie<br />

. . Sam<br />

. . Jack<br />

PITTSBURGH<br />

IJarry C. Bondurant, manager of the Caledonia<br />

Park Drive-In near Gettysburg, was<br />

a Filmrow visitor. He said the doughnut machine<br />

at the concession building brought in<br />

the dough . . . Kiddies attending the Saturday<br />

shows at the State in Washington, Pa., received<br />

coupons which entitle them to attend<br />

a Christmas party at the theatre December<br />

Mary Ann Theatre at Burgettstown<br />

20 . . .<br />

will stage a free pre-Christmas show for<br />

kiddies in cooperation with the VFW, and<br />

between Christmas and New Year's this theatre<br />

will present its annual free show for<br />

Catholic school children.<br />

Closed for a month or longer, the Brookside,<br />

ABC. Green Garden and Dependable<br />

outdoor theatres keep their names before the<br />

public by the purchase of newspaper advertising<br />

for community funds, etc. Latest copy<br />

urges readers to "save with U.S. defense<br />

bonds" ... In the test case brought at Philadelphia<br />

by Lewis Sablosky and members of<br />

his family, who trade as the Norris Amusement<br />

Co., the 1951 Pennsylvania realty transfer<br />

tax has been upheld by the state supreme<br />

court.<br />

Leo Wayne, who withdrew from the film<br />

industry after a quarter-of-a-century to enter<br />

the tavern business, was a recent Filmrow<br />

visitor. He has sold his tavern interest and<br />

is considering his next step, which may be a<br />

return to the film industry . promotions<br />

featured Anniversary week at the<br />

Embassy in Johnstown. Women in attendance<br />

received roses from a floral shop, Berlo Vending<br />

furnished candy, Chesterfield had free<br />

cigarets for men and kiddies received free<br />

popcorn. Admission was free to anyone celebrating<br />

a birthday or an anniversary.<br />

Liens for withholding taxes, totaling $1,105,<br />

have been filed here against Howard C. Benson,<br />

former operator of the Dixie and Grand<br />

theatres at Carnegie ... An advance prevue<br />

was offered Thanksgiving eve midnight at the<br />

Basle in Washington as "a management guaranteed<br />

attraction," William C. WiLson, manager<br />

of the Basle, advertised the presentation<br />

as "Stars and Stripes Forever," charging regular<br />

admission price.<br />

A far-reaching decision, as it pertains to<br />

the collection of a business privilege tax as<br />

enacted by various municipalities throughout<br />

Pennsylvania under the 1947 tax anything<br />

law, was handed down in the Blair county<br />

SAM FINEBERG<br />

TOM McCLEARY<br />

JIM ALEXANDER<br />

84 Van Broom Street<br />

PITTSBURGH 19, PA.<br />

Phone Express 1-0777<br />

jjovies Are Betttr Than Evtr - How*; Your EquipmeiiHl<br />

courts when Judge John M. Klepser ruled<br />

that the tax as applied to Altoona was not<br />

levied equally and was unconstitutional. If<br />

the ruUng is upheld, the city stands to lose<br />

$100,000 in tax this year. Likewise, if the<br />

ruling is upheld by the state courts, many<br />

city, borough and township ordinances, which<br />

call for a similar tax, will be nuUilied.<br />

Morris Finkel, local Allied board chairman,<br />

described the city's 10 per cent amusement<br />

tax as a 10 per cent sales tax. He told city<br />

council that many theatres have been forced<br />

to close; others are operating on a parttime<br />

basis and ready to close permanently<br />

unless some rehef is granted. He said theatre<br />

owners cannot pass along increased costs to<br />

customers since admission prices already are<br />

"beyond the limit of public acceptance."<br />

Among local people who attended the Pioneers<br />

dinner in New York were Andy Battis-<br />

.<br />

ton. Max Shulgold, Ben Amdur, Bert Stern,<br />

Moe Silver and Bill Finkel Manos<br />

circuit is staging a big Christmas award in<br />

cooperation with merchants. Grand prize is<br />

a new Cadillac and the first to ride in the<br />

car with Ted Manos were Joe Rost, Warner<br />

exchange office manager, and your correspondent.<br />

In advance of the opening of MGM's "Plymouth<br />

Adventure" in Loew's Penn, several girls<br />

dressed in colonial costumes rode around the<br />

downtown area in a new Plymouth auto.<br />

They presented an album of music from the<br />

picture to Veterans hospital in Aspinwall . . .<br />

Pittsburgh city council enacted its FEP ordinance<br />

which forbids discrimination in employment<br />

of people on the basis of race,<br />

Santa Claus<br />

religion or national origin . . .<br />

made his initial appearance last Friday at a<br />

cartoon show in the Liberty at New Kensington.<br />

The city council delayed re-enactment of<br />

its 10 per cent amusement tax as a courtesy<br />

to hear protesting exhibitors, having been<br />

pledged to renew the unfair levy regardless<br />

of facts concerning the case. The mayor's<br />

nine men duplicated their act of five years<br />

ago when they held a hearing on the amusement<br />

tax as originally presented, at that<br />

time also being pledged 100 per cent to the<br />

mayor's program. Some theatre screens will<br />

be used in coming elections to present facts<br />

to the citizens and taxpayers.<br />

Herb Reed is the new territory publicist<br />

for MGM, replacing Watty Watson, who<br />

continues on the job in the Cincinnati area<br />

. . . David C. Silverman, RKO manager,<br />

reports good cooperation here for the Variety<br />

Clubs-Will Rogers Memorial hospital<br />

fund campaign.<br />

Mrs. Mae Elizabeth Davis Manant died<br />

November 27 and funeral service and burial<br />

were conducted December 1. She was the<br />

. .<br />

wife of Arsene Manant, former theatre owner<br />

and exhibitor at Carnegie Warner circuit<br />

notes:<br />

.<br />

Ann Russell and Marjorie Gabris<br />

are new employes in the booking department;<br />

Mrs. James Opperman resigned as secretary<br />

to contact office manager R. W. Kiiepton;<br />

various theatre units of the circuit are featuring<br />

auto giveaways; John L. Johns, formerly<br />

of the accounting department, is now<br />

the Indianapolis exploitation representative<br />

for MGM. New girls in the circuit office's<br />

contact department include Mary Gledhill<br />

and Evelyn Donahoe.<br />

. . . Winnie<br />

Thomas Michael, son of Chris and Martha<br />

Michael of the Rex, was inducted into the<br />

armed forces last week. An older brother<br />

Frank graduated this year from Georgetown<br />

university and younger brother Gus is a high<br />

school student here and assistant manager<br />

of the south side theatre . and<br />

Freda Fineberg have returned to their home<br />

in Phoenix after visiting her at the Alexander<br />

(RCA) Theatre Supply<br />

Manos. wife of Ted Manos, has recuperated<br />

from a fractured knee sustained in a fall<br />

a<br />

number of weeks ago.<br />

. . . Saul<br />

William Nidetch, Claysburg exhibitor, and<br />

Han-y Horoff, former Portage exhibitor and<br />

a department store proprietor there, have<br />

purchased Smithmyer's restaurant, gas station<br />

and truck stop at Cresson<br />

Goldberg, former Elkins, W. Va.. exhibitor |<br />

who has resided here for many years, will |<br />

.<br />

i<br />

. . .<br />

be a divisional marshal in the Israel Bonds<br />

|<br />

sales to be held December 14 Dolde,<br />

recently named manager of Loew's Ritz here,<br />

took his armed forces draft physical examination<br />

this week About ten merchants<br />

at Oil City are cooperating with the Drake<br />

Theatre there in issuing free kiddy tickets<br />

for Saturday matinees.<br />

Warner circuit theatres reported success<br />

with the proxy card registration for "The<br />

Big 3 Giveaway" . D. Walsh jr.,<br />

Fulton manager, was at Mercy hospital. He<br />

has had trouble with his back for a long time<br />

"Bud" Thomas of the Acme-<br />

Franklin-Hanna office has been on vacation<br />

for the first time in four years. He kept<br />

himself busy moving into his new home in<br />

Wilkinsburg, assisted by wife Helen and sons<br />

Jay Mark and David Terry Thomas.<br />

Eugene Naccarato, sound engineer for Atlas<br />

Theatre Supply, is the father of a second son.<br />

Gene junior is aged two Julius,<br />

.<br />

local Allied's assistant secretary, arranged details<br />

for the recent delegation to the national<br />

convention in Chicago. More than 40<br />

from here were at the sessions.<br />

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36 Kirk Ave., S. W., Roanoke, Vo.<br />

PRODUCE A BETTER LIGHT<br />

IN ANY SIZE THEATRE OR<br />

DRIVE-IN . . . MORE ECONOMICALLY!<br />

CARBONS, INC. • BOONTON, N. J.<br />

BOXOFFICE December 6, 1952<br />

*incE


I<br />

dent,<br />

I<br />

I<br />

I<br />

Kohler.<br />

I<br />

Smith.<br />

I<br />

. . Paul<br />

'<br />

Wadklai.<br />

'Sft.:.,<br />

WASHINGTON<br />

lirllUam P. KoKors, wlui hii.s boi'n tiimu'd<br />

deputy iitli)ini-y ^•.^Iu•l;ll of the United<br />

States, Is .ittonicy for 20lh-Fox here and also<br />

for Indept'iideiit Theatres Service, Inc. .<br />

Clarence A. Hill, branch operations head for<br />

20th-Fox, was at the local exchange several<br />

days.<br />

Local F-I3 elected these to office: Pre.M-<br />

Fled Von Lantjen; vice-president, Ethel<br />

MdSiar; Rl£don: recording secretary, Judith Cohen.<br />

Wft;,<br />

I financial secretary, Lillian Lee: treasurer.<br />

*'tiia-; Mildred McDonald: guardian. Pat Dell: busi-<br />

'tora'r ness agent. George Sullivan: trustees. Jack<br />

1<br />

Myrtle Frless. Alice Relghly, Je.sse<br />

AKnes Turner and Sara S. Young.<br />

Vic Orslngcr, chief barker of the Variety<br />

Club, has asked 20 women to serve on a<br />

ladles advisory council. Plans will be outlined<br />

at a luncheon meeting to be held In<br />

the Wlllard hotel December 19 . . Tent 11<br />

.<br />

Monday (1> presented an ambulance to<br />

Emergency hospital. Jerry Adams. Rudolph<br />

Berger and Dr. E. A. Cafritz turned over the<br />

car to Dr. Warwick Brown, administrator of<br />

the hospital.<br />

. .<br />

Joseph Walsh, Paramount, was at the local<br />

exchange . McDaniel has moved his<br />

headquarters to the RKO building . . . John<br />

Clarst of the Jessie Carper Theatres. Martinsville,<br />

Va., was on the Row . Sara Young,<br />

20th-Fox booker, entertained the captains of<br />

the ladies teams in the recent Variety Club<br />

welfare drive at her kome Thursday evening.<br />

Universal Manager Joe Gins visited Roanoke<br />

Manager Joe Rosen of<br />

exhibitors . . . 20th-Fox and his family spent the weekend<br />

with relatives in New York.<br />

Cumberland, Md., Drive-In<br />

To Operate All Winter<br />

CUMBERLAND. MD.—The Super 40 Drive-<br />

In Theatre, operated by Thomas Bla.^h and<br />

Paul Owens, revealed m Allegany county<br />

newspapers that it will continue operation<br />

throughout the winter, even though snow<br />

and ice and generally cold weather prevails.<br />

The owners anticipate booking special features,<br />

with extra attraction possibilities, for<br />

continued patronage. This will be the first<br />

airer to continue operation through the<br />

Maryland winter. It handles about 200 cars<br />

along a most famous Maryland highway<br />

heading directly west of Cumberland, and<br />

not many miles from Frostburg. Md., the coal<br />

mine center of western Maryland.<br />

B. I. Gonder Takes Over<br />

OAKLAND. MD.—Bernard I. Gonder, real<br />

e.state broker, has taken over the management<br />

of the Grand Theatre of Friendsville, a theatre<br />

catering to rural picture trade. Gonder<br />

also owns and operates the Maryland Theatre<br />

of Oakland.<br />

TWO TlMf: WI.NNKK —


\<br />

i<br />

^'<br />

FCC to Thoroughly Study<br />

UP!-ABC Merger Request<br />

WASHINGTON—The Federal Communications<br />

Commission has given noncommittal<br />

answers to congressional urging on both sides<br />

of the United Paramount Theatres and<br />

American Broadcasting Co. merger fence, it<br />

was learned in Washington Thursday (4i.<br />

Senators William Langer (R., N. D.) and<br />

Charles W. Tobey iR., N. H.) expressed opposition<br />

to the merger in telegrams addressed<br />

to FCC chairman Walker. Tobey expressed<br />

himself as "disturbed and shocked" at the<br />

initial decision permitting the merger issued<br />

recently by hearing examiner Leo Resnick.<br />

Langer also used the word "shock" in expressing<br />

his reaction, in view of the antitrust<br />

activities of United Paramount officials.<br />

He also strenuously objected to the<br />

Commission's own decision not to consider<br />

antitrust violations before Aug. 7, 1948.<br />

Langer held out an implied threat of reprisal<br />

in the event the Commission finally<br />

approves the merger when he said he hoped<br />

the Commission would not take an action<br />

calling for investigation of the FCC by the<br />

Senate. Langer is slated to head the Senate<br />

Judiciary Committee in the next session.<br />

On the other hand. Senator A. Willis<br />

Robertson (D., Va.) asked the Commission for<br />

quick action on the merger. It was revealed<br />

that FCC had received numerous communications<br />

from senators and congressmen, some<br />

asking for quick approval and others asking<br />

that merger permission be denied.<br />

To all, the Commission has been answering<br />

that the initial decision was only one<br />

step, and is not to be considered a final<br />

decision. Commissioner Hyde, replying for<br />

the absent Walker to the Langer telegram<br />

said it would be inappropriate for the Commission<br />

to make any comments or form any<br />

judgments until the commissioners had a<br />

chance to study the records in the case, but<br />

promised a final decision in line with the<br />

facts and with public interest.<br />

Eastman Contends Retail<br />

Prices Fair Under Law<br />

WASHINGTON—Eastman Kodak has filed<br />

an answer with the Federal Trade Commission<br />

to the complaint filed last September<br />

attacking the company's practice of fixing<br />

fair trade retail prices on photographic products.<br />

The company states that there are approximately<br />

75,000 retail outlets in the United<br />

States that handle the company's product<br />

and Eastman operates only 39 of these.<br />

There is "full and effective" competition,<br />

the company states.<br />

DuMont Sees One Million<br />

Plus Net for 12 Weeks<br />

NEW YORK—Allen B. DuMont Laboratories<br />

has estimated gross income for the last<br />

12 weeks of the year at about $24,000,000 and<br />

earnings after taxes at more than $1,100,000.<br />

Says P. R. Shorts Should<br />

Be Distributed in Europe<br />

HOLLYWOOD—Filmdom's series of public<br />

relations shorts, produced approximately three<br />

years ago to familiarize moviegoers with production,<br />

distribution and exhibition techniques,<br />

should have their distribution expanded<br />

to include Europe, in the opinion<br />

of 'Valentine Davies, veteran scenarist and<br />

newly elected vice-president of the Screen<br />

Writers Guild. Davies bases his conclusions<br />

upon observations during a recent trip to<br />

Europe, where he represented the industry<br />

at a UNESCO conference in Venice.<br />

Exhibition of the shorts abroad, 'Valentine<br />

said, would serve to acquaint foreign film<br />

fans with the "Hollywood story," which now<br />

reaches them only through the perusal of<br />

fan magazines. The screen writer declared<br />

that not only movie audiences, but European<br />

production executives as well, are in possession<br />

of only sketchy information as concerns<br />

the film capital, its personnel and picturemaking<br />

techniques.<br />

The series of public relations shorts is now<br />

being assembled into a full-length feature<br />

under supervision of Grant Leenhouts of the<br />

U.S. Information Service.<br />

PSI-TV Film Deals Signed<br />

With European Producers<br />

NEW YORK—Deals for production of a<br />

number of television film shorts have been<br />

signed by Paul White, president of PSI-TV,<br />

Inc., and was in Mexico City hning up further<br />

product.<br />

White says the company now has 52 halfhour<br />

films completed, or nearly so, in several<br />

European countries, Hollywood and Mexico.<br />

He has opened an office in the Hotel George<br />

V. Paris which will be in charge of John<br />

Nasht. The latter also is in charge of the<br />

London office.<br />

Two new series will be made by Pathe<br />

Two new series<br />

Cinema and by Paul Wagner.<br />

also are to be made in Italy by Victor Pahlen<br />

and Thetis Film.<br />

Bell System TV Network<br />

Links With Austin, Tex.<br />

NEW YORK—Network television facilities<br />

became available to Austin, Tex., Thanksgiving<br />

day, bringing to 111 the total number of<br />

stations to which Bell system network service<br />

is available. The network interconnects 68<br />

cities in the U.S. The Austin hookup was<br />

made possible by connecting its new television<br />

station to the Dallas-San Antonio radio-relay<br />

route, which has been carrying live network<br />

programs to San Antonio since July.<br />

Alexander in New TV Post<br />

NEW YORK—Clarence G. Alexander has<br />

been named general manager of the Great<br />

Plains Television Properties, Inc., stations by<br />

Herbert Scheftcl, president. The stations are<br />

TV units in Duluth, Little Rock, Springfield,<br />

111., and Sioux City, Iowa.<br />

Educational TV Will Cost<br />

$35,000,000, Says Abrams<br />

NEW YORK—Benjamin Abrams. president<br />

of Emerson Radio & Phonograph Corp., estimates<br />

that it will take $35,000,000 to put<br />

educational television stations on the air all<br />

over the country, with an annual budget of<br />

$25,000,000 to keep them operating. Abrams<br />

has recently resigned as chairman of the<br />

Radio Television Manufacturers Ass'n educational<br />

television committee.<br />

Emerson has given the first two $10,000<br />

grants of a series of ten to aid educational<br />

stations to the Allen Hancock Foundation<br />

at the University of Southern California and<br />

to the University of Houston, which have<br />

stations nearing completion.<br />

The Federal Communications Commission<br />

has granted nine construction permits for<br />

educational stations and applications are in<br />

for ten more.<br />

Rebuilt Metro in Cairo<br />

Opens With 'Quo Vadis'<br />

NEW YORK—The Metro Theatre, Cairo,<br />

Egypt, which was badly damaged during<br />

political riots early in the year, reopened<br />

Wednesday (3) with "Quo Vadis" with government<br />

officials attending. Government<br />

funds aided in its repair.<br />

Morton A. Spring, first vice-president of<br />

Loew's International Corp., said it seats 1,600,<br />

has been air conditioned by Carrier and ha<<br />

Simplex XL projectors, Fiberglas screen.<br />

Westrex sound system and a new attractions<br />

sign with Adler third-dimensional plastic letters.<br />

The Metro will be managed by Gustave<br />

Zelnick under the supervision of Maurice<br />

Dassa, MGM manager for Egypt,<br />

The opening marked the national release of<br />

"Quo Vadis" m Egypt. It opened simultaneously<br />

at the Metro in Alexandria.<br />

Unger Is Named Executive<br />

For TV Exploitation<br />

NEW YORK—Oliver A, Unger has been<br />

named as executive vice-president of Television<br />

Exploitation, Inc., by Milton Gettinger.<br />

president. The company intends to add feature<br />

films and acquire half-hour and 15-<br />

minute packages for TV use, Unger recently<br />

resigned as vice-president of Snader Telescription<br />

Sales. The company is negotiating<br />

for production facilities and inventory of a<br />

television producing and distributing firm ou<br />

the coast.<br />

,<br />

GE Ships UHF Transmitter<br />

To WKAB-TV at Mobile<br />

SYRACUSE—The General Electric Co, ha?<br />

shipped its fir.t ultrahigh frequency television<br />

transmitter to WKAB-TV, channel<br />

48, Mobile, Ala.<br />

Frank P, Barnes, G. E. broadcast equipment<br />

sales manager, says the transmitter<br />

will operate at 100 watts, but a special<br />

antenna will boost the effective power to<br />

2,500 watts. The antenna is undergoing final<br />

tesU and will be shipped soon. The station<br />

is expected to cover a 15-mile radius.<br />

Decca Pays 17V2C Dividend<br />

NEW YORK—Directors of Decca Records,<br />

Inc, have voted a quarterly dividend of 17»4<br />

cents per share on the capital stock, payable<br />

December 30 to stockholders of record December<br />

15,<br />

The directors have declared a dividend from<br />

current earnings on the class A and B common<br />

stock of 25 cents a share, payable Dei-'Ti'hir<br />

23 to stockholders of record DemH<br />

'^<br />

RIC<br />

sjt,!<br />

BOXOFFICE<br />

:<br />

:<br />

December<br />

6, 1952 J*Illfn(j<br />

i


• lldlltjwood<br />

prfsJ|<br />

NEWS AND VIEWS OF THE<br />

Office— Suite 21'J ai 6404 ll^iywnod [ilid .<br />

/ton<br />

PRODUCTION<br />

CKNTKR<br />

Richard Breen Named<br />

President of SWG<br />

HOLLYWOOI>—Succeeding Mary C. McCall<br />

Jr.. Richard Breen was elected president of<br />

RICHARD BREEN<br />

the Screen Writers Guild at the organization's<br />

annual meeting Monday (24). Other new officers<br />

include Valentine Davies and Ranald<br />

MacDougall. vice-presidents; David Dortort.<br />

secretary: D. M. Marshman jr.. treasurer.<br />

and board members Richard Tregaskis. Adele<br />

Buffington, Warren Duff, Charles Hoffman.<br />

James Webb and Beirne Lay jr.. who join<br />

Incumbents Morgan Cox and Walter Reisch,<br />

re-elected.<br />

By a 281-16 vote, SWG members approved<br />

provisions of a contract negotiated with the<br />

Alliance of Television Film Producers. An<br />

amendment to the SWG constitution, restricting<br />

the life of a member's proxy to one<br />

meeting instead of the present seven years,<br />

fell 12 votes short of the necessary two-thirds<br />

majority to amertd. The count: 256 for. 148<br />

against.<br />

• • *<br />

Television Film Producers and a group of<br />

companies operating under the Hal Roach<br />

banner. Members of these units account for<br />

a majority of the video commerclaU manufactured<br />

In Hollywood. However, an estimated<br />

70 per cent of all nationally televised<br />

TV spots are made in New York.<br />

Tlie SAG Is not at present picketing video<br />

film commercial producers, but ha« Indicated<br />

It win do so If they attempt any production<br />

with nonunion actors. The Guild seeks added<br />

payments for players for reruns of the commercials<br />

and asks that their showings be<br />

restricted.<br />

Hollywood Group Flies<br />

To Mexican Festival<br />

HOLLYWOOD—As guests of the Mexican<br />

government and film Industry, a planeload of<br />

top Hollywood screen personalities took off<br />

Monday ( 1 1 for Mexico City for appearances<br />

at that nation's annual film festival.<br />

Making the trek were Gary Cooper, Celeste<br />

Holm, Lex Barker, Hedda Hopper, Debbie<br />

Reynolds, Virginia Gibson, Rhonda Fleming.<br />

Peter Lawford, Corlnne Calvet, John Bromfield<br />

and Ursula Thie-ss, accompanied by Arthur<br />

Jacobs, public relations advisor.<br />

• • •<br />

Kathryn Grayson has been named honorary<br />

chairman of the "Toys for Tots" campaign,<br />

sponsored nationally by the marine<br />

corps reserve to provide Christmas toys for<br />

underprivileged children throughout the U.S.<br />

TV Filming Out of U.S.<br />

'Unfair' to AFL Unions<br />

HcjLLYWi rilmmaken who<br />

trek to fori'i,: : thus reduce employment<br />

possibilities for American crafumen<br />

have been made the target of a Hollywood<br />

AFL Film Council crackdown The<br />

AFL group voted unanimously to launch a<br />

campaign against Tableau ProducUoiu. which<br />

recently announced plans to lens a new batch<br />

of six half-hour China Smith subjects, starring<br />

Dan Duryea. at the Danclgers studios In<br />

Mexico City.<br />

Labeling the Tableau firm "unfair." the<br />

film council dlsclasod it will notify the series'<br />

sponsors of the action, and cited a resolution<br />

adopted at the recent AFL convention pledging<br />

.support to the council In Its baule agmliut<br />

out-of-the-U.S. production.<br />

• • •<br />

Fllmcraft Productions, of which Isidore<br />

LIndenbaum Is president and executive producer.<br />

Inked Mirian Oleger as a research and<br />

writing executive on the company's upcoming<br />

Mark Twain Televtsloii Theatre scries. She<br />

is a veteran literary and talent agent.<br />

• • •<br />

Four new members have been admitted to<br />

the Screen Producers Guild. Given full memberships<br />

were Stanley Kramer, David O. Slcznlck<br />

and Harry Joe Brown, while Oscar Saul<br />

joined the organize' i"n «; an at'^oriate<br />

Peace prospects—perhaps on a compromise<br />

basis— appeared imminent as concerns the<br />

Screen Actors Guild's strike against producers<br />

of television filmed commercials and the<br />

American Ass'n of Advertising Agencies when<br />

John Dales jr., SAG executive secretary, disclosed<br />

that negotiations have been opened<br />

with two groups of Hollj^vood TV film producers<br />

reagrding a basic working agreement.<br />

Involved in<br />

the huddles are the AUlance of<br />

COLrMBI.X'S .NKW ll.At KnELD'— I'hut«KT.«phif rvldmcc of the rapid and<br />

Impressive expan.slon in exerutive persnnnri .»t Columbi.i studios Is manifrstrd in the<br />

abo>t shot. Left to ri(tht: Lewis J. Karhmil. Robert .Arthur. Jerry Wald and \Villiam<br />

Fadiman. Wald. recently named a rolumhia vire-presidrnt and cxerutivr producer.<br />

Is conferrinR with Rarhmll. former RKO Radio producer: .\rlhur. until recently with<br />

Warners; and Fadiman, who had been an KKO Radio story executive.<br />

BOXOFFICE December 6, 1952 43


'<br />

PAULETTE<br />

'<br />

\<br />

STUDIO PERSONNELITIES<br />

Cleifers<br />

Metro<br />

CONRAD SALINGER will<br />

score for "Dream Wife."<br />

Republic<br />

compose ond conduct the<br />

Composer NED FREEMAN was inked to a new<br />

term pact.<br />

Loanouts<br />

Republic<br />

Borrowed from Metro, GIG YOUNG was set for<br />

the mole leod in Producer-Director John H. Auer's<br />

"City That Never Sleeps."<br />

Meggers<br />

Allied Artists<br />

Handed the megging chore on the new Bowery<br />

Boys comedy, "Jalopy," was WILLIAM BEAUDINE.<br />

The producer is Ben Schwolb.<br />

Columbia<br />

"49 Men," the Sam Kotzman production, will be<br />

directed by FRED F. SEARS.<br />

20th Century-Fox<br />

Assigned respectively as producer and director of<br />

"No Business Like Show Business," a Technicolor<br />

musical stemming from Irving Berlin's hit song of<br />

that title, were SOL C. SIEGEL and WALTER LANG.<br />

Warners<br />

Milton Sperling's United States Pictures set HUGO<br />

FREGONESE to direct "Blowing Wild," upcoming oil<br />

field drome, which will star Gory Cooper and Barbara<br />

Stanwyck.<br />

Options<br />

Columbia<br />

JUDD HOLDREN will star in Producer Sam Katzmon's<br />

senol, "Planet Man," which rolls shortly under<br />

Spencer Bennet's direction. Set as the femme lead<br />

wos VIVIAN MASON. The spoce opera is being<br />

directed by Spencer Bennet.<br />

JOHN HODIAK will portray the Apache chief,<br />

Cochise, in Producer Sam Katzman's Technicolor western,<br />

"Conquest of Cochise."<br />

Independent<br />

Sequoia Productions, headed by Sol Lesser, Jules<br />

Levy ond Arthur Gardner, signed EDWARD BINNS,<br />

Broodwoy actor, and JOAN VOHS, TV thespian,<br />

for supporting parts in "Horness Bull," which is<br />

being directed by Arnold Loven.<br />

GOD-<br />

DARD will star with Edward G. Robinson in the<br />

picture.<br />

Producer Ed Leven inked RON KENNEDY, former<br />

disk jockey, for the mole lead in "The Jagged<br />

Edge," a crime drama which Felix Feist will direct.<br />

Metro<br />

CORNEL WILDE and MEL FERRER will have the<br />

stellar roles in "Saadia," to be written, produced<br />

and directed by Albert Lewin. It will be filmed<br />

on location in French Morocco.<br />

JOHN LUND was set to stor with Lono Turner<br />

and Ricordo Montalban in Producer Joe Pasternak's<br />

"Latin Lovers." It will be directed in Technicolor by<br />

Mervyn LeRoy.<br />

Signed for the topline in "The Big Leaguer," o<br />

baseball story, was EDWARD G. ROBINSON. Motthew<br />

Ropf will produce from a script by Herbert Boker.<br />

Robert Taylor's leading lady in "King Arthur ond<br />

the Round Table," which Pandro S. Sermon will<br />

produce in England next spring, will be MAUREEN<br />

5WAN50N, British actress. The Technicolor costumer<br />

will be megged by Richard Thorpe.<br />

Republic<br />

MARIE WINDSOR was signed for a top role in<br />

Producer-Director John H. Auer's "City That Never<br />

Sleeps."<br />

Booked for "A Perilous Voyage" were EILEEN<br />

CHRISTY and BEN COOPER. The William J. O'Sullivan<br />

production, starring Vero Ralston and Scott<br />

Brody, is being directed by R. G. Springsteen.<br />

20th Century-Fox<br />

TOMMY NOONAN, nightclub comedian, drew a<br />

topline in "Gentlemen Prefer Blondes," the Sol C.<br />

Siegel production starring Marilyn Monroe ana Jone<br />

Russell, which Howard Hawks is directing.<br />

Inked for the Susan Hoyward-Robert Mitchum<br />

vehicle, "White Witch Doctor," was WALTER<br />

SLEZAK. Henry Hathaway megs the Otto Long<br />

production.<br />

Universal-International<br />

RICHARD CARLSON will star with Barbara Stonwyck<br />

in "Stopover," the Ross Hunter production,<br />

which is to be directed by Douglas Sirk.<br />

Joining Jeff Chandler and Marilyn Maxwell in the<br />

"East of Sumatra" cost was SUZAN BALL. Budd<br />

Boetticher directs for Producer Albert J. Cohen.<br />

Warners<br />

Set for a characted lead in "The System," starring<br />

Frank Lovejoy, was JEROME COWAN. The<br />

Samuel Bischoff production is being megged by<br />

Lewis Seller. PAUL PICERNl was cast as an attorney.<br />

TED DE CORSIA will enact the leading heavy in<br />

Producer Bryan Foy's "The City Is Dork," which<br />

stars Gene Nelson and Sterling Hoyden under the<br />

direction of Andre De Toth.<br />

Set for "The Grace Moore Story" were WALTER<br />

ABEL and ANN DORAN. Also inked for the Kothryn<br />

Grayson topliner, was ROSEMARY DE CAMP. The<br />

musicol biography is being produced by Henry<br />

Blonke and megged by Gordon Douglas.<br />

Metro<br />

ROBERT BUCKNER was signed to develop "The<br />

Donnybrook Fighter," from an original by Irene<br />

Winston, for production by Armand Deutsch.<br />

Story Buys<br />

Columbia<br />

"River of the Sun," a Book-of-the-Month club<br />

selection by James Ramsey UHman, was purchased<br />

end placed on William Fadiman's production schedule.<br />

Dealing with heretofore unexplored tributaries<br />

of the Amazon, it will be photogrophed in Technicolor<br />

on location in Brazil.<br />

Paramount<br />

"King Copper," a historical western by Jock<br />

Goodman, was acquired for production in Technicolor<br />

by Nat Holt. Frank Gruber is preparing the<br />

screenplay, which deals with the discovery and development<br />

of Utah's copper mines in the 1870s.<br />

RKO Radio<br />

Huntington Hartford Productions purchased 'Maud,"<br />

a love story by Louis Auchincloss, as a starring<br />

vehicle for Marjorie Steele and Robert Preston. Filming<br />

IS slated to begin shortly after the first of the<br />

year under Hartford's multiple-picture commitment<br />

with this company.<br />

20th Century-Fox<br />

"Mock the Midnight Bell," a melodroma by Virginia<br />

Van Upp and Maurice Ries, was purchased<br />

and assigned to Frank Rosenberg to produce. Horace<br />

McCoy will write the screenplay.<br />

"The Proud Ones," a western by Verne Athanas,<br />

was purchased and handed to Fronk Rosenberg to<br />

produce.<br />

Technically<br />

Independent<br />

Crew ossembled for Sequoia Productions' "Harness<br />

Bull" includes JOE BIROC, photogropher; CARROLL<br />

CLARK, art director, and HARLAN WARDE, dialog<br />

director.<br />

Metro<br />

WILLIAM KAPLAN will be the unit manoger on<br />

"Years Ago," with JACK GREENWOOD as ossistont<br />

director.<br />

Warners<br />

AL ALLEBORN will be the assistant director on<br />

"The Eddie Cantor Story." :,iSKfn£<br />

Title<br />

Changes<br />

Republic<br />

"The Perilous Voyage" changed to A PERILOUS<br />

VOYAGE.<br />

i<br />

West: Y. Frank Freeman, Paramount vicepresident<br />

in charge of studio operations, returned<br />

from a week of homeoffice huddles<br />

in New York.<br />

« * «<br />

West: David A. Lipton, U-I vice-president<br />

in charge of advertising and publicity, planed<br />

in from Manhattan after attending a series<br />

of high-level policy meetings. i<br />

• * *<br />

2 MtirititS<br />

::fflttoriip(<br />

'•:'iiiejPrel<br />

::::. Jul<br />

ii 1<br />

~ :-;:est-<br />

. ;i:tai<br />

--T:.;iry (<br />

West: Due in from New York for studio<br />

|<br />

conferences was Charles Einfeld, 20th-Fox<br />

vice-president in charge of advertising and<br />

I<br />

publicity, who will huddle at the Westwood<br />

film plant with Darryl F. Zanuck, production<br />

chief, and Harry Brand, studio publicity director,<br />

on upcoming product.<br />

il3-Pi<br />

--WOO!<br />

* * *<br />

West: S. Barret McCormick, until recently<br />

advertising-publicity director for RKO.<br />

checked in from Gotham for a two-week visit.<br />

BRITISH VISITOR—C. J. Latta (second from left), managing dinctor of Associated<br />

British Pictures, was guest of honor at a dinner party given him recently in<br />

Hollywood by executives of Allied Artists. At left is Scott R. Dunlap. AA producer;<br />

Harold Mirisch, AA vice-president, and President Steve Broidy are at right.<br />

81 Per Cent of Goal<br />

HOLLYWOOD—With a total of $992,156<br />

thus far pledged by 17,793 subscribers, the<br />

Permanent Charities committee has attained<br />

81 per cent of its 1953 goal of $1,225,000, it<br />

was disclosed by Dore Schary, campaign<br />

chairman. Labor's executive committee, representing<br />

34 crafts and unions, has reported<br />

14,549 subscriptions for $448,821, while ttie<br />

balance of the present total was pledged by<br />

studio executives, talent guilds and allied<br />

industries.<br />

-.:::S<br />

44 BOXOFFICE December 6, 1952


,<br />

VER-IMAOINATIVE<br />

'Captain Kidd' to Bow<br />

r.?«<br />

i4<br />

At Chicago on 17th<br />

HOLLYWOOI>- "AbboU u.il Costello Meet<br />

Captain Kldd," produced (or Warner rclen.Mby<br />

Alex Gottlieb, will be given Its midwe.sl<br />

premiere Wednesday (17) at the United Artists<br />

Theatre In Chicago, with the comedy<br />

learn set to make personal appearances. Tliey<br />

co-star with Charles Laughton In the comedy,<br />

which was filmed In Clnecolor and directed<br />

by Charles Lamont.<br />

Six Educcrtional Centers<br />

To Get 'Kon-Tiki' Prints<br />

HOLLYWOOD— Six universities and educational<br />

organizations have been designated<br />

U 1952 recipients of 16mm prints of "Kon-<br />

Tlkl" In the first annual grants of the International<br />

Documentary Film Foundation, recently<br />

established by Sol Lesser and Thor<br />

Heyerdahl. Heyerdahl. the Norwegian scientist<br />

and explorer who made the "Kon-Tlkl"<br />

voyage, has been here for the past week conferring<br />

with Lesser, who sponsored the "Kon-<br />

Tlki" film, on the grants.<br />

To be given the 16mm prints are Oxford<br />

and Cambridge universities, England: the<br />

National Norwegian Film Center, the University<br />

of Pennsylvania, the Sino-British club<br />

of Hong Hong, the University of Hong Kong,<br />

and the University of California at Los<br />

Angeles.<br />

Two Depart From 20th-Fox<br />

HOLLYWOOD—Departure of a producer<br />

and the impending checkout of a director<br />

whittles 20th-Fox's contract list by two.<br />

Andre Hakim, who produced three films for<br />

the company, has terminated his contract,<br />

while megaphonist Howard Hawks will resume<br />

activities as an independent producer<br />

and director upon completion of the current<br />

"Gentlemen Prefer Blondes."<br />

Meantime, Julian Blaustein's contract as a<br />

producer was renewed, with Blaustein—at<br />

his own request—planning to concentrate on<br />

individual pictures and being relieved of the<br />

supplementary executive duties he has exercised<br />

for the past 18 months.<br />

AA to Begin 1953 Program<br />

With 13-Picture Backlog<br />

HOLLYWOOD—With the expected completion<br />

this month of "Jalopy." a Bowery<br />

Boys comedy. Allied Artists wiU end 1952<br />

with a 13-picture backlog, four in color.<br />

The tinters are "Kansas Pacific." "The<br />

Roar of the Crowd," "Fort Vengeance" and<br />

"Son of Belle Starr." Also awaiting release,<br />

in black-and-white, are "Cow Country."<br />

"Timber Wolf." "Star of Texas." "The Marksman."<br />

"Tangier Incident." "The Homesteaders."<br />

"Copperheads" and "White Lightning."<br />

Glenn Ford Signs for Two<br />

HOLLYWOOD—Glenn Ford inked a twopicture<br />

starring pact with U-I. the Initialer<br />

to be a Technicolor action drama. "Wings of<br />

the Vulture." It will roll in mid-February as<br />

an Aaron Ro-senberg production. Ford currently<br />

is on location in Mexico as the star of<br />

"Plunder of the Sun." a John Wayne-Robert<br />

Fellows production to be distributed by Warners.<br />

BOXOFFICE :: December 6, 1952<br />

prcM agentn<br />

may .sometlme.t work agi^rut the<br />

long-mnKc beat lntcre.il of the film<br />

colony, e.speclally when pursued by a publlcl.1t<br />

whojie cnthu.iln.im Li greater than hii<br />

Judgment or hl.s ethics. (There arc ethics In<br />

the field of drumbcatlng?<br />

Suspicion of one xuch coac Li found In the<br />

newspaper space recently accorded the socalled<br />

Hollywood Actors Council. This organization<br />

allegedly elected ILielf a batch<br />

of new officers and announced, via printed<br />

reports, that It Intends to continue to participate<br />

actively In both civic affairs and<br />

charitable ventures, which alms encompass<br />

collecting articles for benefit auctions, furnishing<br />

musical talent for public appearances<br />

on holidays, campaigning on behalf of the<br />

Red Cro.ss Bloodmoblle, March of Dimes,<br />

American Legion, Community Chest, civilian<br />

defense and similar endeavors.<br />

Its new slate of officers Includes Les Tremayne.<br />

radio and film actor, president, succeeding<br />

William Talman; Paul Flerro. TV<br />

player, vice-president; singer Carole Richards,<br />

secretary, and Buddy Ebsen, treasurer.<br />

Keen ob.servers of the Hollywood scene were<br />

quick to note that many of the mummers<br />

named in the yarns as officers—past or present—are<br />

or were clients of Bernle Kamlns.<br />

freelance space-snatcher.<br />

On the surface, it might appear that<br />

Kamins' hijacking of news columns on behalf<br />

of hLs clients, and through emploj-ment<br />

of a slightly mythical organization. Is a<br />

harmle.s.s pursuit. But this isn't exactly the<br />

case. There is one outstanding organization<br />

for film players—the Screen Actors Guild.<br />

Through years of herd work and exceptionally<br />

efficient management It has won an<br />

enviable and valuable status as strongest and<br />

most effective of Cinemania's trade unions.<br />

What it has accomplished for its members<br />

both professionally and as concerns many of<br />

their extra-curricular activities—requires no<br />

accenting here. Resultantly, it rightfuUy<br />

commands the undivided organizational<br />

loyalty of its card-bearers.<br />

To project another outfit, merely for the<br />

sake of garnering doubtful-value attention<br />

for a few space-hungry thesplans. may cause<br />

confusion among other actors, as well as the<br />

reading public.<br />

So It appears that Bernle. the bashful boy<br />

blurber. would be serving the Industry that<br />

supports him more effectively by limiting his<br />

activities to less volatile pursuits and subjects,<br />

such as guzzling goldfish, which weird gastronomical<br />

pastime first won him recognition<br />

when he was blushing unseen on Harvard's<br />

campus.<br />

From Dave Epstein comes disillusionment<br />

In the form of a yam about his rlient. Koy<br />

Rowland, who. he avers, is preparinR an<br />

opus titled "The PromLsed Land" for upcoming<br />

productions. The property. accordinK to<br />

the Epsteinian communique, shows the Cillfornia<br />

gold rush of 1849 "not .as a happy adventure<br />

of ca.sy fortunes but as .i a.-jtional<br />

calamity, a fliKht from reality, .ind a debacle<br />

resulting; In thousands of personal traicrdifs,<br />

ruined homes and abandoned farms and busl-<br />

. . II mdrd «ith > handful of railUoe-<br />

•lrr« and 2M.0M I>P* in ( allfomU Uirrw<br />

our national rconomlr •tabllU)r off baLinrr<br />

Into a ipin from whlrh It liaa iMwr r*-<br />

rorrrrd."<br />

That > pitrin \lw.ti% briltllln" t'Xnt Ihlag<br />

you know, hr'll try to %rll thr Idra that tt<br />

ain't Kold 'nrath thrm thar prrut acrnt<br />

The Warner Bros.' Burtwinklan bhtrbery<br />

supplle.i Information about a "cheeMcake"<br />

Interview during which Tesaa Prenderfast.<br />

Jamalca-bom actre*.s who appears with Burt<br />

Lanca.iter In the upcoming "His Majeaty<br />

CKecfe," recounted for members of HoUjrwood'.s<br />

foreign press her "experlencea of<br />

swimming In the shark-Infested waters of Um<br />

South Pacific."<br />

TesB ain't seen nothin' yet Walt till siM<br />

encounters the wolf-Infested itretches of<br />

Suaset boulevard.<br />

In one week, Hollywood's film appralvm<br />

had so much of the Spanish Main that it<br />

flirurativrly ran out of their ears. Thry had<br />

the edifylnr experience of wltnr-s.sin( thrr«<br />

count 'em—Ihrre pirate pictures, Harnrr<br />

Bros.' ".\bbotl and ("ostello Meet ( apUin<br />

Kldd." Iniversal-Internatlonals ".%raln.st All<br />

FlaBs" and RKO Radios 'Blackbraj-d. the<br />

Pirate."<br />

There was plenty of "Yo. ho, ho" from the<br />

prevs agents rrspecllvely concerned with the<br />

trio of swa.shbucklers— but nary a bottle of<br />

rum.<br />

Things are toueh all orer, boyv<br />

Just<br />

getting the feel<br />

Allied Artists, nee Monogram, which Is<br />

of atmaspherlc previews, unfurled<br />

Its "Flat Top" aboard the carrier<br />

U.S.S. Princeton, anchored at San Diego Now<br />

comes the debut of "Hiawatha" at the<br />

prosaic Academy Theatre.<br />

Some consideration was accorded the possibilities<br />

of previewing the opus in a wigwam,<br />

but none could be found sufficiently commodious<br />

to cover Sandy Abrahams.<br />

Teel Carle's Paramount praLsery apprises<br />

that the studio recently hosted a froup of<br />

a>iation executives attending a conTcnUon of<br />

the National .\viation Trader; .\».s'n.<br />

Should have been a cinch for the pabliclty<br />

staff to handle, since Teet and his lads are<br />

up in the air most of the time anrway.<br />

ACTOR GETS CONTRACT<br />

WRITTEN IN CHINESE<br />

—George Lalt-Columbla headline<br />

Possibly it was written In the pubhcliy department.<br />

Judging by some of the relCMes<br />

emanating therefrom.<br />

Klaioned full-page advertisements In local<br />

tradcp.ii>erN:<br />

ASK VtUR BITCHFR FOR<br />

HAM. MANOR BKANn Tl KKEYS<br />

IK vol WANT Tin: BKST<br />

Alexander<br />

Hall<br />

He used to direct pictures. Times change<br />

but little.<br />

45


,<br />

]<br />

'<br />

SEATTLE Three Sail Lake Area PORTLAND<br />

T ippert has a new cashier, Mary Lee Kathman,<br />

who moved from National Screen<br />

Service: She replaces Christine Kirkpatric<br />

... Ed Cruea, Allied Artists manager, returned<br />

from a couple of days In Yakima<br />

. . . L. O. Seley, Manley, returned from<br />

eastern Washington and Spokane by way<br />

of Walla Walla and then took off for Portland<br />

to work with Pinkie Shelton, the Manley<br />

Oregon representative.<br />

Eldon Pollock has taken over the management<br />

of the old Rio Theatre in Burhngton<br />

and reopened it Monday (1) . . . Harry<br />

Hollander, AA, was in town from the studio<br />

in connection with the cartoon, "Rudolph, the<br />

Red Nosed Reindeer," which is now ready<br />

Paramount staffers will<br />

for release . . .<br />

hold their annual cocktail dinner and dance<br />

at the Sorrento hotel December 13 . . .<br />

"Hiawatha" has been booked for Christmas<br />

week at the Coliseum, opening December 24.<br />

. . Arlene Kelley spent Thanksgiving<br />

. . .<br />

Staffers of 20th-Fox will have their annual<br />

Christmas dinner at the office on the 20th<br />

. . . Don Condon, booker for the navy, was<br />

on the Row . . . Herman Wobber, 20th-Fox<br />

division manager from San Francisco, was<br />

in two days .<br />

weekend at Leavenworth, Wash. Ruth and Keith Beckwith of North Bend were<br />

in Portland over the Thanksgiving holidays<br />

. . . Mike Powers, 20th-Fox eastern Washington<br />

salesman, was called in for a meeting<br />

with Jack Burk.<br />

On the Row were E. D. Pollock and E. M.<br />

Snow of Mount Vernon; S. P. Dean of the<br />

Lakewood and Rex theatres, and the Stahlcup<br />

brothers from the Community Theatre, Tacoma;<br />

Joe Lewis from Snoqualamie; Harry<br />

Ulsh, Island and Empire theatres, Anacortes;<br />

Leonard Raatz, Oak Theatre, Oak Harbor,<br />

and Albert Fernandez of Neah Bay, Clallam<br />

Bay and Pacific Beach.<br />

Rob Ernie Pyle Theatre of $650<br />

ALBUQUERQUE, N. M.—About $650 was<br />

stolen recently from the safe of th? Ernie<br />

Pyle Theatre, according to Manager Marlin<br />

Butler. Police said the safe was opened by<br />

cutting one of the door hinges.<br />

QUICK THEATRE SAUS<br />

Selling theatres is our business. Live<br />

organization, quick results. When others<br />

(ail, give us a try, past record of sales<br />

is our proof.<br />

UNITED STATES COVERAGE<br />

Inquiries Answered Immediately<br />

FRED B. LUDWIG, Realtor<br />

5711 E. Burnsidc Portlond 15, Orcjfon<br />

Houses to Art Policy<br />

SALT LAKE CITY—An unprecedented increase<br />

in the number of art theatres has<br />

been developing in the Salt Lake City area<br />

in recent weeks. First to open, the Tower<br />

in an exclusive residential area has been<br />

operating for nearly a month. It is under<br />

the management of L. Howard Marcus, son<br />

of a former Salt Lake theatre executive and<br />

mayor of Salt Lake.<br />

The Tower has been operating with good<br />

to fair results on "The Man in the White<br />

Suit," "Stranger in Between," "La Ronde"<br />

and "Cry, the Beloved Country." It seats<br />

more than 500 persons. An art exhibit in<br />

its lobby is co-sponsored by the theatre<br />

and the Associated Utah Artists.<br />

The Mario, located in Sugar House, a suburban<br />

area, has been reopened as the World<br />

Playhouse by H. MacKay Fraser, a former<br />

University of Utah student. Its first offering<br />

was "Miss Julie." Extensive remodeling and<br />

redecorating are planned. A snack bar setup<br />

is scheduled in an area in front of the<br />

theatre.<br />

Intermountain Theatres has instituted<br />

what it calls a Curtain Time policy at its<br />

Uinta Theatre in Provo, about 40 miles south<br />

of Salt Lake. The 600-seat house opened<br />

under its art policy with "Tales of Hoffmann."<br />

Playing only three pictures daily, the<br />

theatre was filled for four days of performances.<br />

This record started with an openingday<br />

audience that had the Utah Symphony<br />

appearance in the city to attract it also.<br />

Under direction of Helen Garrity of Intermountain<br />

Theatres, personal letters went out<br />

to a special mailing list inviting picked<br />

townspeople to attend the theatre.<br />

R. J. Welch Signs Deal<br />

With NBC's TV Staff<br />

HOLLYWOOD—Continuing to draw upon<br />

established cinematic craftsmen to strengthen<br />

its own creative personnel, video plucked<br />

Robert L. Welch, veteran Paramount producer<br />

and writer. He signed a long-term contract<br />

with the National Broadcasting Co. Welch,<br />

under contract to Paramount for seven years,<br />

produced such comedies as "Paleface," "Son<br />

of Paleface," "Sorrowful Jones" and "Mr.<br />

Music."<br />

Stars at Muny Dinner<br />

HOLLYWOOD—Some 500<br />

mayors and city<br />

managers at the annual convention banquet<br />

of the American Municipal Ass'n here were<br />

entertained Tuesday (2) by ten film personalities.<br />

Ronald Reagan was master of ceremonies,<br />

and the bill was headlined by Ann<br />

Blyth, the four Step Brothers, Bob Crosby,<br />

Arlene Dahl, Jimmy Durante and Fernando<br />

Lamas. The program was arranged by the<br />

Hollywood Coordinating committee.<br />

f^ol. Harry A. Cole of Dallas, Tex., national<br />

chairman of the COMPO admission tax<br />

repeal committee, was here Wednesday (3)<br />

to confer with Oregon COMPO officers. Cole,<br />

on a western flying trip, was met at the air- :<br />

•<br />

port by a delegation headed by Art Adamson,<br />

local exhibitor. At noon he was honor guest<br />

at a luncheon at Berg's Chalet. Hosts in-<br />

eluded COMPO co-chairmen William Graeper<br />

and Charles F. Powers sr. Graeper, representing<br />

exhibitors, operates the EgjiJtian Theatre,<br />

while Powers is 20th-Fox branch manager.<br />

Ted Galanter and Allan Welder of MGM'si<br />

west coast exploitation staff were due here<br />

Saturday (6) with one of the "mermaids" in<br />

the forthcoming swim musical, "Million Dollar<br />

Mermaid," to town. The starlet will attend<br />

a Multnomah Athletic club luncheon Saturday<br />

and will present the club's swimming<br />

team, now Northwest champions, with a<br />

trophy on behalf of Esther Williams. The<br />

film will open soon at a J. J. Parker theatre.<br />

Plans were being made for the Oregon<br />

Journal's annual Journal Juniors Christmas<br />

party. Jerry McClung of the Journal. OJJ<br />

director, conferred with Russ Brown and<br />

Oscar Nyberg of EJvergreen theatres. The<br />

party, which features a film for the youngsters,<br />

will be held at the Paramount if arrangements<br />

can be made.<br />

Max Bercutt, Warner exploiteer, was in<br />

town to boost "The Iron Mistress," current<br />

at the Orpheum and Oriental. Bercutt<br />

brought along the Bowie knife used in the<br />

picture. The gimmick gained him some publicity<br />

for the film.<br />

The Sunday Journal magazine used a fourcolor<br />

picture of Dawn Addams as its Thanksgiving<br />

cover. The Kodachromes were made<br />

available by Ted Galanter, MGM we:-t coast<br />

representative . . . AUan Weider, MGM<br />

northwest representative, was in town working<br />

on product, as was Sam Seigel of Columbia.<br />

Chester Theatre Is Purchased<br />

CHESTER, CAILF.—The Chester Theatre i<br />

has been sold to Walter H. Finn of Redding,<br />

Calif., by Edmund Blair.<br />

MAIL IN DATES<br />

TODAY<br />

ALBERT<br />

DEZEL"^<<br />

83IS.WobQsh.CHICAG0<br />

NOW BREAKING<br />

ALL RECORDS !i<br />

-S UN/r SHOWS<br />

ART OF LOVE<br />

BED-ROOM DIPLOMAT<br />

BIRTH OP LIFE<br />

'BURNING QUESTION<br />

'SMAlliEVICEMr<br />

HOW TO TAKE A BATH<br />

•B-e '•' *<br />

'::-• "Rt<br />

.,;;,.;eal<br />

', jctiOD<br />

- Orpllf<br />

,'<br />

:io:thw<br />

--AXD-'<br />

Po<br />

r.ttl<br />

m wliic<br />

fit liere on<br />

rJ! lia<br />

'a !o<br />

th'<br />

S COM<br />

: fl the cakl<br />

m Fox, J<br />

^'iii solar<br />

a am one T<br />

:a years lo(<br />

[isliiCo„has<br />

tatenie]<br />

^SjKteell<br />

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Jionn


,<br />

rim<br />

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jhtsler<br />

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I<br />

Marco's Manchester<br />

To Reopen for 'Bali'<br />

LOS ANGELES Closed for llie pu.st two<br />

years, Fanchon & Marco's Manchester Theatre<br />

In the Inglewood area Is being Klven a<br />

housccleanlnK In prcpiiratlon for Its Christmas<br />

day reopening when, with six other<br />

showcases In the Los Angeles metropolitan<br />

area. It will begin a first run engagement of<br />

Paramount's "Road to Ball."<br />

The 1.600-seat house will have Rube Wolf<br />

as Its managing director. It had been completely<br />

remodeled Just prior to being shuttered<br />

and was darkened, according to F&M.<br />

because of Inability to .secure product on<br />

better than a 21 to 28-day clearance. An<br />

antitrust action .still Is pending on the Manchester's<br />

behalf against all of the major<br />

companies except Warners. Columbia. Republic<br />

and United Artists.<br />

Running mates to the Manchester on the<br />

"Bali" booking are the Paramount Hollywood,<br />

the Orpheum. the Picwood and three<br />

drlve-lns, the Olympic. El Monte and Van<br />

Nuys.<br />

'Carmen' TV Is Canceled<br />

In Northwest Centers<br />

PORTLAND—The big screen telecast of<br />

"Carmen" in Portland. Tacoma and Seattle<br />

have been cancelled. The Metropolitan Opera<br />

production, which was to be brought to the<br />

Liberty here on December 11. can not be<br />

brought via the coaxial cable from San<br />

P'ancisco to Northwest cities because television<br />

stations in Portland and Seattle already<br />

have prior committments on the lone "channel"<br />

of the cable devoted to television.<br />

Marvin Fox, John Hamrick city manager.<br />

said that so far there are no provisions for<br />

more than one TV program on the cable.<br />

Transfer Earl Baughman<br />

KLAMATH FALLS. ORE.— Earl Baughman.<br />

for five years local manager of the Klamath<br />

Theatre Co.. has been transferred to Eureka<br />

and has been replaced here by Bert Henson.<br />

former manager of the Modesto Theatre Co. in<br />

Modesto, Calif.<br />

Six Newsreel Theatres in Austria<br />

oi ?•<br />

j There are six newsreel theatres in regular<br />

operation in Austria with a total seating ca-<br />

I pacity of 2,001.<br />

G«t Your Special XMAS<br />

YraiUrs On GRIIN PIIM<br />

From GMd OM D«p«iid«bl*<br />

FILMACK<br />

You Con Always Count On Us<br />

For Top Quality and Fast Service<br />

Arch Oboler's Three Dimensional Film<br />

'Bv/ana Devil' Hits 400 in Los Angeles<br />

LOS AN< .<br />

i'ubllc lnt«re«t In thrwdlmen.slon<br />

lilm<br />

'••<br />

demonstratcd<br />

'<br />

when l:<br />

(1 m thr<br />

Natural Vision |jii" 1- ., c<br />

ii.iiKcci up all<br />

astounding 400 per cent In thr firM wcrk of<br />

Its day-date cnRogcmcnt at thr Dijmi.I'a:.<br />

and Hollywood Paramount theatre, y'-.:..<br />

new alltlme record.s In both hou.i«-« I h>-<br />

Arch Oboler feature, playing at Bd\ttncrowntown ind llollyssood<br />

Paramount Ihralrr^, .\rrh O b o 1 e r'»<br />

"Bwana DrvU." fli-st fralurr to br (llmctf<br />

in thr Natural VMon thrpr-dlmcnaio*<br />

procnn, went on to e^tabll^h new bMHC<br />

rrrord.s In both sltuatioiu. (iUmtnrd here<br />

al the llolls-wood Par.imount premiere,<br />

from left: Oboler. who wrote, prndurrd<br />

and dirrrtrd; Robert SLark. male star of<br />

the (ipus, and aclrrroi (laudrtte Thornton.<br />

held up In a .second week with a .Tore of<br />

150 per cent. "H^erythlng I Have Is Youn"<br />

bowed at the Uberty to a week's gross of<br />

115 per cent<br />

Blue Mouse— Because of Voa (U-I), Islond Resca*<br />

(U-I), 2nd wii ISO<br />

Coliseum— Pony Soldier 20th-Fo SR.i<br />

World—Th* Man in the White Satt ^U-l). 2nd wk<br />

ISO<br />

90<br />

B. F. SHEARER COMPANIES<br />

Seattle, Wosh., Portland, Ore.,<br />

San Francisco, Calif., Los Angeles, Calif.<br />

PRODUCE A BETTER UGHT<br />

IN ANY SIZE THEATRE OR<br />

DRIVE-IN . . . MORE ECONOMICAUYI<br />

CARBONS, INC. • BOONTON, N. J.<br />

BOXOFFICE :: December 6. 1952<br />

47


. . Robert<br />

;<br />

monoxide poisoning, caused by folks keeping<br />

their car heaters running to keep them<br />

E N V E R<br />

warm. Already, with an around-zero cold<br />

snap, two have been taken out of a Denver<br />

•Phi' Paramount is large-screen televising the ping & Inspection bureau, was the innocent drive-in and placed under an oxygen tent<br />

Metropolitan Opera opening of "Carmen" victim in a three-car accident. Fetz was to revive them. A couple of years ago a<br />

from New York December 11. The theatre hospitahzed a few days with a cut mouth person was killed in a Pueblo, Colo., drive-in,<br />

wUl close its film show at 5 and at 6:40 Denver<br />

time the opera will start on the thea-<br />

he came upon two other cars, one of which<br />

and bruises. Fetz was driving alone, when because of inhaling carbon monoxide.<br />

tre's large-screen television. Free coffee and was driving the wrong way on a one-way Two employes of the Paramount exchange<br />

i<br />

sandwiches will be served. Prices, with an street. That car hit another and the two have moved into new homes. John Thomas, i<br />

advance sale, are $2.40, $3.60 and $4.80. Harris<br />

Wolfberg, head of Wolfberg Theatres, that was going the wrong way was killed. Gene Vitale. booker, has bought a new housei<br />

smacked Fetz' car. The man driving the car salesman, has just built a new house and<br />

',<br />

apologized for the apparently high prices, but Ketz' car was badly damaged.<br />

Spahn, independent film buyer<br />

and booker, has returned to Filmrow and is<br />

pointed out they were necessary because<br />

Mrs. Arlie Beery, wife of the Manley district<br />

representative, is in St. Luke's hospital,<br />

located at 737 21st St. . . . Pete Bayes, Paramount<br />

publicity man, went to Albuquerque,!<br />

of the large cut demanded by the Metropolitan,<br />

the arranging company, and the<br />

where she underwent an operation . . . This<br />

N. M., to set up pubUcity for "Road to Bali"<br />

high phone line charges.<br />

is the time of year for drive-ins that are and "The Stooge."<br />

Lynn Fetz, manager of the Denver Ship-<br />

staying open to watch out for carbon<br />

Patricia Clark, daughter of Joe Claik, Lippert<br />

Pictures salesman, underwent an appendectomy<br />

at Mercy hospital Sylvia<br />

. . .<br />

Greif has been added at Paramount as a<br />

biller . . . Don Hammer, who recently sold<br />

EVEN<br />

Says<br />

MORE HAPPY<br />

his interest in the Denver and Salt Lake City<br />

Realart exchanges, ha-s reopened another exchange<br />

to be known as the Intermountain<br />

WITH U. F. S. THAN<br />

WALLY KEMP<br />

Film Exchange and will handle reissues and<br />

new independent features. As soon as a location<br />

is available, he will have an office on<br />

Grand Theatre<br />

I ANTICIPATED<br />

;<br />

'<br />

Grand Islond, Neb.<br />

Filmrow and will serve Denver and Salt Lake<br />

City.<br />

Frank Wood has leased the Rio, Dolores,<br />

Colo., from Roy Benham . . . Among the<br />

theatre people who drove in for the Thanks-<br />

,<br />

giving day football game at the University<br />

of Denver were Mr. and Mrs. George Mc-<br />

Cormack, Canon City, and Mr. and Mrs.i<br />

Gerald Anderson, Riverton, Wyo.<br />

Hal and Dick Bennett, owners of the Skyhne<br />

Drive-In, Sheridan. Wyo., have bought|<br />

the Orpheum at Sheridan from Fox Intermountain<br />

Theatres, and will take over February<br />

1. This is one of the theatres that thej<br />

KaBsaB<br />

City «.<br />

independent<br />

court directed Fox Intermountain to sell asj<br />

... gooa "o^, °i toW yo^<br />

part of the divorcement proceedings.<br />

Filmrow visitors included WajTie Bauer,!<br />

Manco; Joe Wills, Socorro, N. M.; John W.r<br />

Murray, Springfield; Lionel Semon, Pueblo,|<br />

and Leonard Leigh, Socorro, N. M.<br />

T'^iii^<br />

^°°' -tToro<br />

f.hW ^•^°^* 00-"-'='''^<br />

tV.e<br />

., with<br />

°°^ ° „ore l^'^^^l' v,w Bigk^*? cbooay ^e^""^* become e^e" „„ oore l^^'^^Jl i always<br />

^B Bigivty 6bo 3,en »<br />

^nXy<br />

have 1 yc.^<br />

Airer to Be Built by Weskil Chain<br />

COLFAX, WASH.—L. H. Weskil. manager<br />

of the Weskil theatre chain, intends to build<br />

a drive-in on an eight-acre tract near Pullman<br />

along the old Colfax-Pullman highway.<br />

The Weskil circuit operates theatres at Sand-: f'i tte Ui<br />

point, Ida.; Pullman and Colfax.<br />

1 bear at our e quail? ^ ^^^r^YiWt-^<br />

^niof.""^'^^^^^'<br />

^ cordially<br />

Training for Teachers in Iron<br />

The U.S. embassy during the last year.<br />

supplied films and equipment used by the]<br />

Iranian educational system for audio-visual<br />

training courses for elementary and sec<br />

ondary teachers.<br />

i<br />

UNITED FILM SERVICE, INC.<br />

Headquorttrs Office<br />

Kansas City, M°i s s o u r i<br />

Branch<br />

Officei<br />

Cleveland>Chicago> Son<br />

SELL YOUR THEATRE PRIVATELY<br />

cirgest coveraoe in U.S. No "Net" list- [<br />

inos. Hiolicst rcpul.itioil for kiiow-liow<br />

and fair dealino. 30 years experience inciiiiJinii<br />

exhibition. Asl< Better Business Bureau,<br />

or our customers. Know your brolter.<br />

ARTHUR LEAK Theatre Specialists<br />

3305'Carutli. Dallas, Texas<br />

Telephones: EM 0238 - EM 7489<br />

rnNFIDENTIAL CORRESPONDENCE INVITED<br />

48<br />

BOXOFFICE<br />

:: December 6, 196J(I


' ^^<br />

I H"*<br />

I<br />

saw<br />

1 saying<br />

I<br />

1 throughout<br />

I<br />

I tlon<br />

'<br />

of<br />

I<br />

liL<br />

. . Claude<br />

. . Unlveraal<br />

I»<br />

SALT LAKE<br />

^"^ ''"''" '*'""'"'• '•'^^ "f^* U.S. secretary<br />

of aKrIciilture, helped a motion picture<br />

to Incroa.sed gro.sses In the Salt Lake<br />

area was related this week by BUI Gordon.<br />

manai?er of Warner Bros. here. After Benson<br />

the movie. "Room for One More." he<br />

I<br />

wrote an un.sollclted letter to the film comiiiiiiy.<br />

praising the content of the picture and<br />

"there should be more like It." With<br />

his permi.ssion. Bill had thousands of copies<br />

of the letter mimeographed and sent<br />

the Utah and Idaho region. He<br />

I also displayed blowups of the letter outside<br />

theatres. Becau.se of Benson's church poslhe<br />

is a member of the governing body<br />

I<br />

the Mormon church, which is predominant<br />

In the two states) the picture did "smash"<br />

business, Gordon says.<br />

Jack Swon.son has resigned as Montana<br />

salesman for 20th-Fox to open the Swonson<br />

Theatre Agency on Filmrow. Jack, a member<br />

of the golfing Swonson family in the motion<br />

picture industry in Salt Luke, has a wide<br />

background of experience in the business. He<br />

has served as salesman with Paramount.<br />

Eagle Lion and 20th-Fox. and was branch<br />

''^ manager for Eagle Lion at the time it went<br />

to United Artists control.<br />

Mary Ure is new stenographer at Allied<br />

Artists . . . Bob Braby. undesignated canvasman<br />

for Variety Tent 38 of Salt Lake, attended<br />

the international midwinter meeting.<br />

Bob and Sam Gillette, incidentally, will be<br />

fighting it out for the post of chief barker,<br />

now held by Bill Gordon.<br />

What will completion of the mountain-top<br />

transmitters by Salt Lake's two television<br />

stations mean to the theatre business in Idaho<br />

and the rest of Utah? Local theatremen are<br />

ponderlHg this question since the transmitters.<br />

Which are located on 9,000-foot peaks southwest<br />

of Salt Lake, have increased the carrying<br />

power of the stations. Cities, such as<br />

Ogden, which weren't getting video too well<br />

until now. are expected to go overboard for<br />

the medium. Earl Stein, who operates a circuit<br />

in Montana and Idaho, expects his<br />

theatres<br />

to be hit hard soon.<br />

To Build 250-Car Outdoorer<br />

DAYTON, WASH.—A drive-in will<br />

be constructed<br />

here this winter, Lowell Spiess, manager<br />

of the Liberty Theatre, disclosed recently.<br />

The new- 250-car outdoorer will be<br />

located on the A. J. Harting land one mile<br />

west of here. Construction is to begin immediately.<br />

Plan Ozoner in Kamicih, Idaho<br />

KAMIAH, IDA.—Mr. and Mrs. Miner Bethman<br />

are planning to build a 200-car drive-in<br />

about a half miles from here on the highway<br />

to Cottonwood. The Bethmans operate<br />

theatres here and in Kooskia.<br />

'Silver Lining' Suif<br />

Won by Warner Bros.<br />

SALT LAKK CITY Thr mullon plftiirr<br />

Industry ha.t won a $3')(i,fH)


I 201<br />

,<br />

ni9Q4««T<br />

. . Copper<br />

. . Walter<br />

. . Edgar<br />

. . John<br />

. . Hy<br />

. . Vic<br />

. . Jack<br />

. . Paying<br />

'<br />

'<br />

I<br />

'<br />

SAN FRANCISCO<br />

ȴ^e Robert L. Clark agency has been appointed<br />

northern California agent for<br />

Manhattan's foreign and domestic films.<br />

Clark, former sales manager for Paramount,<br />

recently moved his agency to 166 Golden<br />

Gate Ave. . . . Directors of the Independent<br />

Theatre Owners of Northern California recently<br />

changed the name of the organization<br />

to Northern California Theatre Owners.<br />

The board endorsed theatre collections for<br />

the March of Dimes and urged all exhibitors<br />

to lend their support . drippings<br />

collected from October 15 to the 29th<br />

added 242 pounds to the northern California<br />

total.<br />

Anne Belfer, publicist for North Coast Theatres,<br />

and Lou Maren of Columbia carried<br />

out a novel stunt for the opening of "Eight<br />

Iron Men" at the Orpheum Theatre. Eight<br />

Korean veterans came from Camp Stoneman<br />

to assist a blood procurement drive<br />

put on by State college. The winner of a<br />

donor contest was the guest of Mary Castle,<br />

star of the film, at a dinner dance at the<br />

Palace hotel. Between 8 and 9 opening night.<br />

Miss Castle signed autographs to pictures<br />

in the lobby. One of the students at State<br />

college had a problem—he didn't know<br />

whether to donate a pint of blood, which<br />

would enable him to date Miss Castle in<br />

a weakened condition, or save his blood and<br />

OnYourScreen<br />

ORDER 'ectteomoTion<br />

PICTURE<br />

SERVICE C;<br />

We<br />

have the<br />

iJIMJi<br />

HWi ^^ STRIL<br />

IIS<br />

SAN Fluuicisco t.ctxyi<br />

GERALD L.KARSKr<br />

3n*i%^.<br />

Count on u« for Quick Action!<br />

mi<br />

(or<br />

YOUR<br />

THEATRE<br />

Ou( wrid* coDtacta «rtth th« •shibilsn<br />

auur« you ol solUltftlory r«sult&.<br />

[THEATRE EXCHANGE CO.<br />

Fint Arts Bldg. Portland 5. Oregon<br />

date a campus girl.<br />

The Dos Palos Drive-In, owned by Kegas-<br />

Hales, is now being handled by the Arch<br />

Buying and Booking Service, of which George<br />

Archibald is head. Incidentally, the Sundowne<br />

Drive-In at Los Malinos, now closed<br />

for the winter, will be handled by Archibald<br />

when it reopens in spring . Weiss,<br />

owner of the Isleton Theatre, has taken over<br />

the Vista Theatre at Rio Vista from William<br />

Laurie . Finn was along the<br />

Row booking and buying for his Chester<br />

Theatre at Chester, which he acquired recently<br />

from Bill Blair.<br />

"The Miracle of Fatima" will open at the<br />

Coliseum Theatre, a neighborhood house, for<br />

a limited engagement. The theatre, dark<br />

for the last six months, will remain open<br />

Rotus Harvey<br />

only for this booking . . .<br />

and his wife attended the Allied States<br />

convention in Chicago and then went on to<br />

Pittsburgh for the Variety Club event . . .<br />

Ed Clayes, former manager of the Shamrock<br />

Drive-In, San Jose, joined Redwood Theatres<br />

Bob Davis<br />

as a manager in Eureka . . . is papa of a baby girl. He is associated with<br />

the Triple S. Supply Corp . Stein,<br />

publicist, returned from a European jaunt<br />

... Ed Levin, former operator of Paris<br />

Theatre in Oakland and now a Hollywood<br />

producer, was married recently . . Johnnie<br />

.<br />

Ray, the cry crooner, had a fair opening<br />

day Wednesday and gradually built up on<br />

Thanksgiving day and the weekend.<br />

. . Harry<br />

Boyd Sparrow, manager of Loew's Warfield,<br />

will leave for a month's vacation December<br />

11 in Washington, D. C, his home.<br />

Taking over the reins in his absence will be<br />

Martin Burnett, division manager .<br />

Morgan, assistant at the Warfield, made a<br />

tie-in with the Oakland and San Francisco<br />

Mayflower restaurants on "Plymouth Adventure."<br />

Republic Starts Two Films;<br />

Readies 3 More for Camera<br />

HOLLYWOOD—Republic is<br />

hitting an alltime<br />

production peak for the Christmas season,<br />

with two films already in work and<br />

three others geared for camera starts before<br />

the end of the year. Currently filming are "A<br />

Perilous Voyage," starring Vera Ralston and<br />

Scott Brady, and "The Woman They Almost<br />

Lynched," with John Lund, Brian Donlevy<br />

and Audrey Totter.<br />

These will be followed by "City That Never<br />

Sleeps," to shoot on location in Chicago as a<br />

Gig Young-Mala Powers topliner; "Sea of<br />

Lost Ships," story of the coast guard, and<br />

"One for the Road," a prize ring drama.<br />

-^GOOOOOGOOOOGOOOOQOOOOO C5«0 O<br />

-:0 O O<br />

-O HEYWOODWAKEFIEID CHAIRS. Q MOTIOGRAPH PROJECTION & SOUND. lyet «eei* >& GULISTAN CARPETS. CUSTOM o WAGNER LEHERS & GLASS. G<br />

,<br />

O DRAPERIES & STAGE CURTAINS. O LOBBY & CONCESSION EOUIPMENT. O<br />

OOOGGGOOGOOOGGGOOOGGGGOOO<br />

ix 'n ',\ '/> 'P 'f /(> 'r^ '" !< '!> !- (1 'I' •!- 'r> 'I- i> 'n 'I- '1^ 'f 'I- 'n<br />

"^^<br />

G O G<br />

Tha four B. F. SHEARER COMPANY offices, conveniently lototed, offer Pacifk Cooit theotre<br />

operators unequalled ond exceptlonol SERWCf. EocK office is completely slocked, equipped<br />

ond STAFFED by experts lo completely satisfy ty»fy possible requirement any iheotre needs.<br />

B. F. SHEARER COMPANY<br />

lOS ANGELES: I9S4 Stuth Virmoat . aochesiei IMS • PORTLAND: 1947 N. W. Kiicniy • M«alic )543<br />

SAN FRANCISCO: 243 Olilin Gilc to. UNdnhill I ISI6 • SEATTLE: 2311 Seconil «vi. Elholl 1247<br />

LOS ANGELESl<br />

pormerly operated by Harry Wineberg for<br />

many years, the Oriental Theatre, neighborhood<br />

house in Hollywood, has been taken<br />

over by Joe Buse . Singer, former<br />

Canadian theatre operator, has opened offices<br />

here to round up a cast and crew<br />

for a series of westerns which he plans to<br />

make in Calgary . Becker of Metro<br />

Theatre Service returned from Riverside<br />

after huddles there with Milt Hossfeldt,<br />

owner of the Avenue Theatre.<br />

In addition to his theatre interests (he<br />

operates several Spanish-language houses in<br />

this area), Frank Fouce is one of the principals<br />

in Spanish-International Television,<br />

Inc., which has applied to the FCC for approval<br />

to erect a TV station utilizing com-<br />

. . Harry<br />

mercial channel 34 here. His son Frank L.<br />

is also a member of the syndicate .<br />

Plunkett of the National Theatre Supply<br />

office in Seattle checked in for a visit at<br />

the local branch.<br />

William Z. Porter, Allied Artists field representative,<br />

returned from a midwestern<br />

junket, during which he huddled with branch<br />

managers regarding exchange operations in<br />

Chicago, Detroit and Indianapolis .<br />

one of his infrequent trips to the Row was<br />

Jack Zamsky, owner of the Coachella Valley<br />

Drive-In in Indio . Fairchild<br />

relinquished his lease on the Crenshaw The-<br />

,<br />

atre and the showcase has been temporarily<br />

'<br />

closed for minor repairs. It reverts to the ;<br />

Western Amusement Co., which reports the i<br />

'<br />

house will be reopened soon.<br />

|<br />

. . .<br />

Dan Sonney of the Sonney Amusement Co. i<br />

returned from a San Francisco business trip<br />

Here from New York for parleys at<br />

the local branch was Murray Lafayette,<br />

United Artists exploiteer . . . Vic Walker,<br />

owner of the Surf Theatre in<br />

\<br />

Huntington i<br />

Beach, appointed Sam L. Terry as manager<br />

i<br />

of the house and instituted a new policy of 1<br />

showings seven nights a week. In the re-<br />

)<br />

cent past the theatre had been open on<br />

weekends only. Terry's new crew<br />

j<br />

includes ;<br />

Sally Ritter, cashier; Cai'olyn Cuff, in charge<br />

,<br />

of confections, and Bob Miller and Frank<br />

Green, projectionists.<br />

J. C. MeDonough has taken over the :<br />

Tower Theatre in Santa Paula from Fox West<br />

,<br />

Coast, effective next January 1. He al^o operi<br />

ates two Spanish-language houses in Brawley<br />

.<br />

. . Izzy<br />

. . .<br />

Back on the Row after a junket to Mexico<br />

i<br />

City was Ben Goldberg of Goldberg Film i<br />

DeUvery. He made the trip along with other i<br />

members of a Masonic organization .<br />

Berman, executive of the Eastland circuit,<br />

and wife took off for New York on a pleasure .<br />

trip On vacation in Las Vegas is Dan<br />

j<br />

Poller. Fox West Coast booker.<br />

The majority of the projectors in motion<br />

i<br />

picture theatres in Austria are prewar Gerj<br />

man machines. i|<br />

FOR FAST THEATRE SALES<br />

Write or Phone<br />

Irv Bowron, Soles Mgr.<br />

SCHWARY REALTY CO.<br />

Phone: LI 6SS5<br />

10700 N. E. Sandy Blvd., Portlond, Oregon<br />

(<br />

J,<br />

^l!o


I ample<br />

I<br />

people,<br />

1 Durwood<br />

Jif!<br />

are, Dij.<br />

«», lor,,<br />

opetti<br />

John J. Jones Elected<br />

Tent 26 Chief Barker<br />

CHICAGO—Variety Tent 26, meeting at<br />

the CongreKs hotel here Tuesday (25' elected<br />

t and B;<br />

Johnny J. Jones of Jones, Llnlck A Scliacfer<br />

BOWLING<br />

KANSAS criT- Commonwealth advanced<br />

from fifth to fourth place In the Men's Pllmrow<br />

BowUnK Icusue, u.n MOM .^llpp«'d out o(<br />

the first four. Pllm Delivery contlnupd lui<br />

the klnKPln of the leaKUc with 33 vlctorlen<br />

luul 20 I0.H.SC.S. The Fox Trottcri and RIU<br />

Tlieiitre were clone behind In .tecond place<br />

with 31 and 21. Jack Stewart rolled a new<br />

li'UKUc high 30 murk of 530 lo aid the leaders<br />

cuu.se.<br />

Teom<br />

JOHN J.<br />

JONES<br />

Theatres Co. as chief barker for 1953. Other<br />

officers elected include Nat Nathanson. Allied<br />

Artists, first assistant chief barker;<br />

James E. Coston, Coston Theatre Enterprises,<br />

second assistant chief barker; M. M. Gottlieb,<br />

Universal, property master, and Manny<br />

Smerling, Confection Cabinet Corp., doughguy.<br />

Canvasmen include James J. Donohue,<br />

Paramount; Arthur Schoenstadt, Schoenstadt<br />

Theatres; Tom Flannery, White Way Sign<br />

Co.; Max Rosenbaum. United Beverage Co.;<br />

Jack Kirsch, Allied Theatres of Illinois;<br />

Irving Mandel, theatre operator; Edwin Silverman,<br />

Es.saness Theatres; David Wallerstein.<br />

Balaban & Katz. and Irving Mack,<br />

Pilmack Trailer Co. International canvasman<br />

is Joseph Berenson, National Theatre<br />

Advertising Co., and international representative<br />

is Jack Rose, Indiana-Illinois<br />

Theatres.<br />

Or#<br />

KMTA Drive-In Session<br />

March 4 in Kansas City<br />

KANSAS CITY—Arrangements are being<br />

made for the annual Kansas-Missouri Theatre<br />

Ass'n's annual spring drive-in meeting<br />

that will take place March 4, 1953, at the<br />

Phillips hotel here. The one-day affair will<br />

have an inter-regional flavor, according to<br />

Stanley H. Durwood, chairman of the meeting.<br />

Ample display space has been reserved at<br />

the hotel to show the latest in equipment for<br />

drive-ins. Displays will be set up a day in<br />

advance of the meeting to a,ssure exhibitors<br />

time to view them. Drive-in operators<br />

from Nebraska, Oklahoma. Arkansas and lUijHOis,<br />

in addition to the Kansas and Missouri<br />

have shown an interest in attending.<br />

said there would be no registration<br />

fee. He also promised those planning to attend<br />

that the meeting would move rapidly<br />

from one topic to the next to insure a wide<br />

coverage in the discussions. Jack Braunagel,<br />

Commonwealth drive-in supervisor, is vicechairman<br />

of the affair.


Bear HaxdVi<br />

City<br />

.<br />

,<br />

is<br />

•,<br />

i'<br />

INDIANAPOLIS<br />

•The 20th-Fox office has signed up 100 per<br />

cent for the Will Rogers Memorial fund<br />

. . Peter Mailers, Mailers circuit, Fort Wayne,<br />

.<br />

was in the east on a business trip and was<br />

to visit Washington before returning home .<br />

Mr. and Mrs. George Mailers, Defiance, Ohio,<br />

drive-in, were visiting in Washington . . . Clyde<br />

Nihiser and his wife, operators of the Limberlost<br />

Drive-In at Geneva, have returned from<br />

a vacation in Florida and are preparing to<br />

open the Star Theatre at Geneva . . . Mr.<br />

and Mis. Jerry Heinlein, operators of the<br />

Arcade, Gas City, visited his parents at Garrett.<br />

Clair Stucky and his wife of the Warren at<br />

Says<br />

WALLY KEMP<br />

Grand Theatre<br />

Grand Island, Neb.<br />

Warren and the Lakeland at Angola returned<br />

from an extended vacation in the east . . .<br />

William Brennen, U-I salesman, spent<br />

Thanksgiving day with his parents in Morristown.<br />

N. J. He was accompanied by his wife<br />

and baby . . . Irving Dreeben, Columbia salesman,<br />

spent Thanksgiving day with his wife in<br />

New York. She is connected with the public<br />

schools there.<br />

Sam Oshry, U-I manager, and his wife are<br />

vacationing in Greenville, S. C, and will visit<br />

friends in Atlanta, Ga.. before returning from<br />

a two-week vacation . . . Norma Lattimore,<br />

contract clerk at Warner Bros., is confined<br />

to the isolation ward at the Methodist hospi-<br />

"EVEN MORE HAPPY<br />

WITH U. F. S. THAN<br />

I ANTICIPATED"<br />

\iar'i^<br />

Tjnlted ^^i;" ^g street<br />

2U^9 CW;f ° 8, Misso^tfi<br />

Kansas City D. "" .<br />

,-jependeiit<br />

vitb the<br />

7\le - f il- »^7,;;; co^traotine ^^,<br />

" iehty<br />


'<br />

V.<br />

'Prisoner' Bows at 120<br />

As Chicago Leader<br />

cmCACKJ Bu^lIlc.s8 at first run houses<br />

was Koocl- 1*^0 "•"*' bills bowod In to excellent<br />

business— the ChlciiKO with "Prisoner of<br />

Zenda." plus a stage show headed by Nat<br />

"KlnK" Cole, and the Roosevelt, with a twin<br />

bill. "Operation Secret" and "WaKon.i West "<br />

"Ivanhoe" did average In an eighth week at<br />

the Oriental and "The Snows of Klliinun-<br />

. .<br />

Jaro" did very good In a fourth week at the<br />

State-Lake.<br />

(Average Is 100)<br />

The Prisoner of Zendo (MGM), plus<br />

.h,j.v 120<br />

,..,,., Five Anqcis of Murder Col) 110<br />

orand- The Devil Mokes Thre* (MGM); My Man<br />

and I MGfAi .'ri.l wk 105<br />

McVickors The Iron Mistress (WB); You foi M«<br />

(MGM) 105<br />

Oriental -Ivonhoc (MGM), 7th wk 100<br />

Palace— Becousc You're Mine (MGM), 6Hi wk. . . 95<br />

Stotc-Lokc- The Snows of Kilimoniaro (20th-Fox),<br />

4iti wk no<br />

Roosevelt — Opcrotion Secret (WB). Wagons Wost<br />

105<br />

(AA)<br />

Surf—O. Henrys Full House !20th-Fox). -Ith wk. .<br />

105<br />

United Artists — Tlle Miroelc of Fotimo (WB),<br />

5tti wk 100<br />

World Plov^iousc — The Strange Ones (Tcttcl),<br />

2nd wk 110<br />

Woods—Konsos City Confidential (UA), 4lh wk.. . 95<br />

Ziegtcid- -Edward ond Coroline (Lopert) 105<br />

"The Promoter' Scores 400<br />

In Kansas City Opening<br />

KANSAS CITY— "Tlie Piomoter" was the<br />

hottest attraction in town last week by recording<br />

400 per cent at the Vogue, a neighborhood<br />

500-seater specializing in art films.<br />

"The Iron Mistress" pulled 140 at the Missouri<br />

and "The Savage" hit a sinular figure<br />

In its second week at the Paramount.<br />

Kimo—A Song to Remember (Col), reissue 130<br />

Midlond— Plymouth Adventure (MGM); Red Snow<br />

(Col), 2nd wk 90<br />

Missouri—The Iron Mistress (WB); Army Bound<br />

MO<br />

(AA)<br />

Poromount—The Savage (Poro), 2nd wk 140<br />

Tower, Uptown, Fairway and Granada—Monkey<br />

Business (20th-Fox); (ot the Tower and Granada<br />

only), Fargo ( AA) 1 25<br />

Vogue—The Promoter (U-l) 400<br />

Lower Theatre License Fee<br />

KEWANEE. ILL.—The local city council<br />

has adopted an amendment to the city ordinance<br />

governing licenses of theatres, cutting<br />

the fees in half. The council agreed that<br />

television had cut into theatre attendance.<br />

The film houses have paid a fee of 60 cents<br />

a seat, but under the amended ordinance<br />

the fee will be 30 cents a seat.<br />

First Airer for Porter County<br />

CHESTERTON, IND.—G. G. Shauer &<br />

Sons Co.. owners of two theatres in Valparaiso,<br />

have announced plans to build Porter<br />

county's first drive-in on U.S. 30 near the<br />

old Lincoln Hills golf course, four miles<br />

west of the city.<br />

Four Films Rated Adult<br />

CHICAGO—The motion<br />

picture censor<br />

board reviewed 88 pictures. (433,000 feet of<br />

film I, last month, classified for adults four<br />

foreign films.<br />

•( I.I (H'MK \ l)I>n. W — 11.1 mill<br />

l.von, tii;in,ii;f tin- I';ir^iriiiiuiil Tl,c.itrr<br />

in Kaiivi.s (ilv. liMiks nvrr an<br />

Kc.vplian displ.iy whlrh Jim Cii.stlr. Paramount<br />

I'lcturi-s. armnKrd to hasr flown<br />

t« Kansas City from Kgvpl by Tr.ini-<br />

World .\irlinps for thr run of "Clropalra."<br />

a rrrrleasiv Otlirr promotion ronsistrtl<br />

of two pony -drawn Ki>m.in-ly|H* chartots<br />

on downlown stri-els and niammoOi cutout<br />

letters for the title on (hr marqupr.<br />

Don llalpy. a.vsistant mamiRcr. aided in<br />

llie promotion.<br />

Telenews at Chicago<br />

Will Show 'Carmen' TV<br />

CHICAGO The Metropolitan Opera Co.<br />

will play a one-night engagement at the<br />

Telenews Theatre here December 11 via largescreen<br />

theatre TV. The Telenews installed Its<br />

TV equipment earlier this niontii in time to<br />

show telecasts of the presidential election.<br />

The Met's performance of Bizet's "Carmen"<br />

will be telecast in its entirety over the closed<br />

circuit of Theatre Network Television.<br />

The small, 400-seat Telenews pos.sibly will<br />

offer "Carmen" on a reserved-seat basis.<br />

Name P. G. Sklavonis<br />

FRANKFORT. IND.—P. G. SklavonLs of<br />

Chicago has k)een named manager of the<br />

Roxy and Clinton theatres, succeeding Robert<br />

Jack.son, who has been transferred to<br />

Fort Wayne to manage the Jefferson Theatre.<br />

All houses concerned are owned by the<br />

Alliance Theatre Corp.<br />

Seeks TV Permit in Kcmsas City<br />

KANSAS CITY—The FCC has received an<br />

application from the Empire Coil Co.. New<br />

Rochelle. N. Y., seeking to estabhsh a TV<br />

station here on ultrahigh frequency channel<br />

No. 25. and in St. Louis on UHP channel 30.<br />

The Empire company is a TV equipment<br />

manufacturer. It now owns video stations in<br />

Cleveland. Denver and Portland. Ore. The<br />

application is the first received for an UHF<br />

TV channel here. Four local radio stations<br />

are bidding for channels 5 and 9. both on<br />

very high frequency.<br />

Frisina Chain Purchases<br />

Drive-In at Mattoon, 111.<br />

.MATTOON. tLt, Thr<br />

Thmtra<br />

by lh« r<br />

Co.<br />

I<br />

the<br />


. . The<br />

. . Bernard<br />

c I C A G O<br />

. .<br />

etars and Stripes Forever," the motion picture<br />

of John Philip Sousa's life, will open<br />

at the Palace next Monday night as a benefit<br />

for the Women's Faculty club of the Northwestern<br />

Medical School. Debra Paget will<br />

appear at the opening . The Van A. Nomikos<br />

circuit has taiien over the Embassy, formerly<br />

operated by Essaness, and will reopen<br />

it Christmas day.<br />

Are American theatregoers "immature and<br />

irresponsible"? Daily News critic Sam Lesner<br />

answered the question last Sunday over<br />

WNMP. The station tape-recorded the interview<br />

Saturday at the H&E Balaban Esquire.<br />

Patrons were invited to participate in future<br />

monthly forums to be held in the Esquire's<br />

mezzanine.<br />

Albert Dezel of Dezel Productions, who was<br />

in town two weeks for conferences with Sam<br />

Kaplan and Harris Dudelson, left for New<br />

York to work on distribution of foreign pictures<br />

in eastern territory . . . The downtown<br />

Telenews started selling tickets for the telecast<br />

of the Metropolitan Opera performance<br />

CANDY - POPCORN - SEASONING<br />

For THEATRES and DRIVE-INS<br />

— Send For Price List —<br />

Freight Prepaid on $75.00 or More<br />

KAYLINE CANDY CO.<br />

1220 S. Michigan Chicago 5, III.<br />

of "Carmen" December 11.<br />

at $6 top started off very big.<br />

The advance sale<br />

Simon Jacobson, short subject booker for<br />

the Illinois-Indiana circuit, has resigned after<br />

. . . Harry<br />

12 years and to go into another business . . .<br />

Sam Levinsohn, head of the Chicago Used<br />

Chair Mart, was in New York<br />

Bauer, manager at Clasa-Mohme, reports the<br />

French "Bethsabee" was big at the Alex and<br />

was held over for the second time . . . Sam<br />

Levinsohn, president, said the Cinema lodge<br />

will hold a humanitarian award dimier during<br />

February honoring one of the outstanding men<br />

in the amusement industry.<br />

Ralph Stolkin, still listening to offers for his<br />

controlling interest in RKO Pictures, was in<br />

Hollywood conferring with Howard Hughes.<br />

Both are involved in lawsuits filed by minority<br />

stockholders . . . Russell Stevenson, former<br />

manager of the Times Theatre, Rockford, is<br />

now acting city manager there for Great-<br />

States circuit, stationed at the Palace Theatre.<br />

He succeeds Milton Brown, former city<br />

manager who has resigned. Richard Williams,<br />

assistant at the Fischer in Danville, has been<br />

transferred to the Rockford Times as manager.<br />

The H&E Balaban circuit, which is building<br />

a television station in Rockford, 111., has<br />

applied to the FCC for a license to construct<br />

a Milwaukee station . . . Gene Atkinson,<br />

business agent of projectionists Local 110, returned<br />

to his winter home in Hollywood, Pla.,<br />

following the monthly meeting at the local!<br />

... A baby girl was born to Mrs. Paul Eitel, j<br />

',<br />

wife of the son of Otto Eitel, managing direc-<br />

•<br />

tor of the Palace . Ideal Pictures Corp.<br />

will distribute Walt Disney 16mm shorts to<br />

nontheatrical users throughout the country . .<br />

Dave Gold has been named manager of the<br />

Mode, here, and Al Binenfield has been named<br />

manager of the Lamar in Oak Park.<br />

W. E. "Doc" Banford, Loew's district manager,<br />

is resting at home after a three-week<br />

stay in the hospital for an operation . . .<br />

Chicago showman Leo Salkin will be 36<br />

years married December 8. On that day he<br />

will stage a big "Lest We Forget" show at<br />

the Hines VA hospital.<br />

. . Charles<br />

Balaban & Katz theatres are collecting<br />

funds for the Will Rogers hospital via collection<br />

boxes in the lobbies . . . The Capitol in<br />

Canton has been reopened . Temborius<br />

will build a drive-in there .<br />

Saunders has retired from the Alliance cir-<br />

. . . Frank Todd has leased the<br />

cuit managerial staff to enter another line<br />

of business<br />

Lathrop in Lathrop, Mo.<br />

The Essaness Theatre circuit has taken over<br />

the management of two niteries. The circuit,<br />

headed by Edwin Silverman, took over the<br />

Brass Rail and Bandbox, both formerly<br />

operated by Al Greenfield. Both places are<br />

located in the Woods Theatre Bldg. in Chicago's<br />

Loop, which is owned by Essaness.<br />

Ralph Smitha, general manager for Essaness<br />

circuit, who is president of the night club<br />

corporation, has retained Harry Greenfield,<br />

formerly manager of both cafes.<br />

j-<br />

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BOXOFFICE December 6, 1952,.<br />

I'-!:.^CE


BOXOFFICE December<br />

L<br />

6, 1952 55<br />

n*^<br />

A S'.O riU/.K WINNF.K—Wllllum


. . . Film<br />

. . . Paramount<br />

. . Eddie<br />

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j<br />

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KANSAS CITY<br />

. . .<br />

poy Haines, district sales manager for WB.<br />

New York, addressed a meeting here of<br />

brancli managers in Hall Walsh's district.<br />

Frank Hannon,<br />

Omaha; Leon Mendelson,<br />

Des Moines; Les<br />

Bona. St. Louis, and<br />

Ru-ssell Borg, Kansas<br />

City, attended. Norman<br />

Moray, Warner<br />

short subject sales<br />

manager, was here for<br />

a two-day meeting<br />

with bookers and salesmen<br />

on new product<br />

Cinda Kimbrell,<br />

bookkeeper in the same<br />

office, will marry<br />

Florenz Lorenzo on<br />

Roy Haines<br />

December 14 in Greenfield,<br />

N. M. Warner Bros, will tradescreen<br />

"Stop,<br />

. . .<br />

You're Killing Me" December<br />

10. The company will hold its annual Christmas<br />

shindig on the 24th in the office clubroom.<br />

Jim Lewis, RKO manager, took the second<br />

week of his vacation . . . Two RKO salesmen<br />

were unable to get here for a meeting due<br />

to the snow clogged roads in parts of Kansas<br />

Joe Neger, 20th-Fox manager, returned<br />

. . . from a confab in Minneapolis. New<br />

product was the main topic during the two<br />

day session.<br />

Allied Independent Theatre Owners have<br />

temporarily shelved plans for several regional<br />

meetings, according to Fred Harpst, Allied<br />

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BOXOmCE December 6, 1952 57<br />

I<br />

.<br />

.<br />

-Baby D»''<br />

John Schnack Sells<br />

Electric at Larned<br />

LARNED. KAS.—John Stliimck. who earlier<br />

this year celebrated hl.s 50th ntinlver.Miry<br />

a.s u motion picture exhibitor, will<br />

retire from the film business with the .sale<br />

of his Electric Theatre here to Ted Irwin<br />

of HolslnKton. The change In ownership<br />

will De effective January 1.<br />

Schnack ha.s owned and operated the Electric<br />

here since 1912. but he pioneered In<br />

film exhibition ten years earlier In 1902.<br />

when he and the late R. T. Webb formed<br />

the Edison Exhibition Co. and loured midwestern<br />

towns with an EMIson KInctoscope<br />

and a few reels of film. His first local<br />

theatre was opened here In 1906 on the<br />

second floor of his opera house on the present<br />

location of the Electric.<br />

Also slated for retirement at year's end<br />

Is Marvin Bybee, manager of the Electric for<br />

the hust 15 years, who toured the midwest<br />

with his own stock company before he<br />

Joined Schnack In the film business. Bybee<br />

recently purchased a local barber shop.<br />

This spring in recognition of his halfcentury<br />

in the film business. Schnack was<br />

guest of honor at a civic celebration, highlighted<br />

by a testimonial luncheon and dinner<br />

attended by a delegation representing<br />

the Kansas-Missouri Theatre Ass'n and other<br />

film groups. Shortly after that celebration.<br />

Schnack arranged for the purcha.se of the<br />

John Schnack Express, a miniature train<br />

installed in Schnack park here.<br />

Ted Irwin, who will become the new owner<br />

of the Electric, has been manager of the<br />

Royal Theatre at Hoisington, one of the<br />

Commonwealth Theatres circuit houses, for<br />

the last seven years. A native of Great<br />

Bend, he had his first experience in theatre<br />

business in that city. Later he managed a<br />

theatre at Lyons. During World War II he<br />

operated the base theatre at the Herington<br />

army air field.<br />

Irwin, his wife and son Dennis, 12, will<br />

move here and they plan a few improvements<br />

at the theatre — "some things John planned<br />

to do," Irwin said.<br />

Elect Edward Butler Chairman<br />

ST. LOUIS—Edward L. Butler, representative<br />

of the ticket sellers, has been elected<br />

permanent chairman for the Amusement<br />

Employes Welfare fund of St. Louis. He was<br />

selected at a meeting of the representatives<br />

of various branches. He had been serving as<br />

the acting chaii-man in the preliminary<br />

stages of organization.<br />

Charles Bells Buy Pix Theatre<br />

BLUE MOUND. ILL.—Mr. and Mrs. Charles<br />

Ray Bell of Terre Haute, Ind.. recently purchased<br />

the Pix Theatre from Byers Jordan of<br />

Decatur. 111. The Bells have moved to Blue<br />

Mound.<br />

.'^OOOOOOOOOOOOOOOOOO<br />

EVERYTHING FOR THE THEATRE<br />

Theatre Supply Company<br />

St. Louis<br />

Arch Hosier<br />

3310 Olive Slieel. St. Louis 3. Mo.<br />

Telephone lEiferson 7974<br />

ST.<br />

LOUIS<br />

LTurry t. ,\rUiur, Punchuii Sc Marco prciidrnt<br />

and Rcnernl maiuiKer. rrtuntrd hrrr<br />

briefly after a bu-ilncan trip lo New York<br />

City and then planed to the went cosaI .<br />

IteporLs from MemphU arr that Herman Fer-<br />

RU.son. Maiden. Mo., thrnlrr owner. Iji making<br />

nice proKrcvi In hu recovery from Injurlen<br />

.suffered In an automobile accident near Maiden<br />

a couple of weets ago<br />

The new automobile of Charley Mound. Valley<br />

Park, Mo., exhibitor, waa damaged In a<br />

collision . . . Mrs Anna Leach, mother of<br />

Mary Lou Sturhahn. PBX operator for 30th-<br />

Fox, was burled In Calvary cemetery after<br />

services at St. Roch's Catholic church .<br />

Realart Pictures has "Hellgatc," Llppert picture<br />

.set to open In the Fanchon it Marco<br />

seven-day hou.ses on December 17.<br />

Gordon llalloran, manager for 20th-Fox.<br />

attended a division sales conference at MlnncapolLs<br />

at which plans for the first nine<br />

months of 1953 were dlscus-sed. M. A. Levy,<br />

division manager, presided . . . Paul McCarthy,<br />

head of the McCarthy Theatre Supply Co.,<br />

and his family returned Sunday (30) from a<br />

Thank.sgivlng day visit with relatives in Iowa.<br />

GeorKe Cohn, booker for Columbia, has<br />

been promoted to the sales staff and Ls traveling<br />

in Illinois. He is a son-in-law of Herman<br />

Gorelick, co-owner of Realart of St. Louis , .<br />

Joe Sarfaty, Universal salesman who was seriously<br />

injured in an automobile accident on<br />

Feb. 29. 1951. has visited FUmrow a couple of<br />

times recently.<br />

Out-of-town exhibitors seen along Pllmrow<br />

included L. A. "Bud" Mercler. Frederlcktown;<br />

Herman Tanner. Pana; Joe Katz. Benld; Bill<br />

Williams, Union; Elvin H. Wiecks. Staunton:<br />

Bill Turvey. Pawnee; Charley Beninatl, Carlyle;<br />

Dean Davis, West Plains; Mrs. Ora Redford.<br />

Auburn; Tom Edwards. Farmlngton;<br />

Bernard Temborius, Breese; Ed Fellis, HilLsboro;<br />

Herschel Eichhorn, Mounds; Bill Collins,<br />

DeSoto; Kenneth Hirth, Pacific; P. Val<br />

Mercler, Perryville.<br />

Mrs. William Sherman closed her drive-in<br />

near Jackson. Mo., for the season Sunday<br />

(30i . . Officers and directors of the Amu.sement<br />

.<br />

Employes Welfare fund are to meet in<br />

the Paramount screening room at 1 p. m.<br />

Wednesday i3».<br />

The furnace serving the United Artists exchange<br />

broke down Wednesday (26> and gave<br />

the office staff a very chilly time the remainder<br />

of the week. New oil heating equipment<br />

was put In Monday ill ... Charles Simonell.<br />

Universal eastern advertising and publicity<br />

department manager, was a recent visitor.<br />

He came here in connection with the campaigns<br />

for "Mississippi Gambler" . . . Ray<br />

Colvin. TEDA executive director, left December<br />

1 for a speaking engagement at Indianapolis.<br />

The performance November 28 of "The<br />

Country Girl' at the American Theatre was<br />

called off at the last minute because of the<br />

illness of star Robert Young. A capacity<br />

crowd of 1,700 persons was disappointed. The<br />

American has no bookings until December 27<br />

due to the closing of two musical productions.<br />

"A Tree Grows in Brooklyn" and "Gentlemen<br />

Prefer Blondes." and to a sudden switch in<br />

the routes of two other roadshows. "Top<br />

Banana" and "Paint Your Wagon." As book-<br />

W \K \Ml»\ VUt Ml» Itl - H .rr (<br />

.Irthur. Irfl. ii( Kanrhon tl<br />

l.nul< ,\mu«rmrnt I o. Tl ind<br />

tilt^T M (|urrn, M. Ix>ul< Indrprndrni<br />

film priKlurrr. .irr ptrlurrd abotr tt thr<br />

flmt wiirld ln( ol (hr produrrr't nm<br />

"Uakamlu" al thr K&.M i.OOO-M-al dr<br />

luxe Fox Theatre.<br />

Ings now stand the theatre reopen* Saturday<br />

1 27 1, With ft new comedy. "Strike a March"<br />

St. Loulslans are not without stage shows<br />

since Sidney Blackmer and Lois WlUon are<br />

guest stars at Anxell Bros. Emprcas Playhouse<br />

In "Chicken Every Sunday." On December 9<br />

the Empress attraction will be Sylvia Sidney<br />

in "Goodbye My Fancy."<br />

Realart has secured the stngle-reeler.<br />

"Rudolph, the Rednosed Reindeer." and it is<br />

available for immediate bookings. It runs tor<br />

eight minutes and Includes many btg-name<br />

personalities . . . The St. LouLt Allied ArttstR-<br />

Monogram office, headed by Maurice Schweitzer,<br />

Is doing nicely in the 13-week new bustiMM<br />

drive. The first four weeks were destgnated<br />

the Morey "Razz" Goldstein drive. It continues<br />

through December and January. Some<br />

fine prizes go to the winners.<br />

St. Louis department store sales the week<br />

ended November 22 on a dollar volume baaU<br />

ran 18 per cent above the same week in 1961.<br />

the St. Louis Federal Reserve bank reports.<br />

The district as a whole gained 15 per cent . .<br />

Andy Devlne was here for the National Retriever<br />

Trial at Weldon Springs. Mo . . . Joe<br />

Favre. assistant stage manager at the Empress<br />

Playhouse, has been hobbling around with a<br />

broken foot, cast and all. He has refused to<br />

quit the Job because "the show must go on."<br />

Loew's State here will not carry the televised<br />

version of "Carmen" from New York<br />

City December 11, but It will have the James<br />

Lees & Sons carpet sales convention televised<br />

from New York City December 8 from 11 lo<br />

12 noon.<br />

Distribution rights for U.S. 16mm films in<br />

the FVench West Indies are usually for six<br />

months to a year while for French films the<br />

range Is from three to five years.<br />

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^*... J urge employers<br />

to install the<br />

Payroll Savings Plan<br />

99<br />

• • •<br />

M. B. FOLSOM<br />

Treasurer, Eastman Kodak Company<br />

^'Continued saving will play an important part in protecting us against a<br />

renewal of inflation. The person who saves contributes to the nation''s stability<br />

and to his family's security. He can noiv also obtain a higher return on his<br />

investment than he could in the past, because of the improvements in Defense<br />

Bonds now offered by the V. S. Treasury. I urge employers to install the<br />

Payroll Savings Plan wherever practicable, and employees to take advantage<br />

of such plan. By investing regularly in improved Defense Bonds, Americans<br />

serve their nation's interests as well as their own."<br />

If your company does not have the Payroll Savings<br />

Plan-<br />

Please tear out this page and send it to the "Big<br />

Boss." Urge that he read, carefully, Mr. Folsom's superb<br />

summary of the Payroll Savings Plan and its<br />

benefits for enii)loyers, employees and our country.<br />

The following figures should be particularly interesting<br />

to anyone not familiar with the wide adoption<br />

and the steady growth of the Payroll Savings Plan:<br />

• 45,000 companies offer their employecj the Payroll<br />

Savings Plan.<br />

• since January 1, 1951. enrollment in The Plan has<br />

increased from 5,000,000 to 7,500,000.<br />

• in some companies, more than 90% of the employees<br />

are systematic bond buyers — in literally thousands<br />

of other companies, employee participation runs<br />

60%, 70%, 80%.<br />

• payroll savers are putting aside $150,000,000 per<br />

month in U.S. Defense Bonds.<br />

• the cash value of Series E Bonds held by individuals<br />

on December 31, 1951, amounted to $34.8 billion-<br />

$4.8 billion more tlian the cash value of Series E<br />

Bonds outstanding in August, 1945.<br />

Phone, wire or write to Savings Bond Division, U.S.<br />

Treasury Department, Washington Building. Washington,<br />

D.C. Your State Director will sliow you how easy<br />

it is to install and maintain the Payroll Savings Plan.<br />

If you have a Payroll Savings Plan, your State Director will show<br />

you hov/ to build employee participation through a person-toperson<br />

canvass that puts an Application Blank in the hancjs of<br />

every employee. That's all you have to do—your employees will<br />

do the rest.<br />

The U. S. Government does not pay Jor this advertising. The Treasury Department<br />

thanks, Jor their patriotic donation, the Advertising Council and<br />

BOXOFFICE<br />

h>a'<br />

19 BOXOFFICE :: December 6, 1952 y


!<br />

Noble<br />

I<br />

Southern<br />

;<br />

Installation<br />

I<br />

was<br />

I<br />

1<br />

Paramount's<br />

I vention.<br />

;<br />

Lees<br />

'<br />

iMter<br />

I<br />

Atlanta Paramount<br />

Installs Television<br />

ATLANTA— Big screen theatre television<br />

will bccoiiu- 11 reiiUty hcrt- Moiicliiy (R) when<br />

U will be Iniumurivted at the PiinunouiU Tlugtre<br />

supplementing the resulur proKrnm.<br />

Arnold, city munnger for Wllby Theatres,<br />

operator of the Paramount, said the<br />

Bell Telephone Co. had Installed<br />

the coaxial cable at the theatre.<br />

Arnold said Wllby Theatres had rushed the<br />

In hopes of having It ready for<br />

the Met's closed circuit showing of "Carmen"<br />

December U. but he said the theatre firm<br />

unable to get ready for that presenta-<br />

tlon.<br />

However, the premiere program on the<br />

big television screen will be a<br />

coasl-to-coast televising of an Industrial conthe<br />

first of its kind ever staged<br />

anywhere. The program, sponsored by James<br />

& Son carpet firm, will be viewed<br />

throughout the nation by the firm's sales<br />

staff members.<br />

E. J. Melniker Continues<br />

Coral Way Improvement<br />

MIAMI— E. J. Melniker, owner and operator<br />

of the Coral Way Drive-In, has been<br />

going quietly and steadily ahead with improvements<br />

in the theatre's equipment. Vision<br />

has been greatly enhanced by an enlarged<br />

screen and the capacity has been increased<br />

by the addition of 150 speakers, A dual<br />

sound system has been installed, and a<br />

moonlight lighting system developed.<br />

Melniker has long-range plans for further<br />

Improvements. He has made a study of what<br />

win best serve his patrons in the concession<br />

building, and has completed plans for a newrefreshment<br />

department. November business.<br />

Melniker says, has been better than usual,<br />

counterbalancing a slow October, experienced<br />

by all local airers, due to a month cf torrential<br />

rains.<br />

Melnicker takes an active interest in the<br />

local Variety Club, of which he is secretary<br />

and to which he devotes a large share of his<br />

time. He reports that the Saturday night<br />

dances in the clubrooms have been resumed<br />

lor the winter season.<br />

Locke Crximley Resigns<br />

ST. AUGUSTINE, FLA.—Locke Crumley,<br />

long-time manager of the Matanzas Theatre,<br />

resigned December 1. In 1938 when he was<br />

manager of the Jefferson Orpheum, he was<br />

Instrumental in interesting Florida State<br />

Theatres in building a $100,000 theatre, the<br />

Matanzas, here. He has been in the theatre<br />

business since 1918, when he became associated<br />

with Paramount. Crumley is succeeded<br />

here by William Duggan, who came<br />

from Gainesville.<br />

41 Drive-In Is Purchased<br />

MACON. GA.—The 41 Drive-In. the largest<br />

airer here, has been purchased by the Georgia<br />

Theatre Co.. operator of three other local<br />

houses. Herman Hatton. city manager, said<br />

Jack Fields, manager of the Capitol, would<br />

take over the reins at the outdoorer, and<br />

Robert Knight would succeed him at the<br />

Capitol.<br />

Vaudeville Will Return to Stage<br />

Of Miami Olympia Dec. 10<br />

MIAMI rtli- !' • ;<br />

: lu rrlurii uf vauUrvUle<br />

>lympl» U being received<br />

to Florida : , . '<br />

with fiivor Our aim," nuld Al Wclui.<br />

booker for the area'n only .nucce.«ful project<br />

of thl.s type, "U to pre.ient new nume» -performcr.n<br />

who have never appeared in the<br />

Olympia— whenever po.vilble And. believe me.<br />

It's a difficult problem bccau.%e U»e amount<br />

of talent today Is limited."<br />

In pursuing what he meana by the difficulty<br />

of procuring new namc.t for the vaudeville<br />

nuirquee. Wel.is .lald, "Tlic bulk of the<br />

nation's talent today works on television<br />

But TV Is no help to us becau.ic a lot of TV<br />

acts are actually afraid to go out on a .itaRc<br />

and perform In front of u live audience They<br />

have no stage training at all. and. In (act.<br />

they don't even know how to walk out on a<br />

stage and get off It properly when their act<br />

Is finl.shed.<br />

Wel&s. who ought to know mast of the an-<br />

-swers In thLs line of show business, has been<br />

booking taknt for the Olympia since the footlights<br />

went up on the very first stage .show<br />

In 1926. On that occasion no less an act had<br />

been booked than the highly sought-after<br />

Paul Wh'teman band.<br />

While the Palace Theatre In New York is<br />

the only theatre In the country on a straight<br />

vaudeville policy, about a dozen other hou.ses<br />

are currently offering variety bills along with<br />

motion pictures, the policy to which the<br />

Olympia returns on December 10.<br />

Feature advertising is being u.sed by the circuit<br />

to herald the initial week's bill, which<br />

will be headed by Frances Langford. a particularly<br />

happy choice since this will be her<br />

first appearance in this theatre, in spite of<br />

the fact that she and her husband Jon Hall<br />

NAMED MAN OF YEAR—Rowland<br />

"<br />

Chappell "Bobby Cobb, theatre operator,<br />

lumberman and auto dealer, has been<br />

named Man of the Year at Kayelle. .\la.<br />

He is shown above reccivinK the trophy,<br />

an annual award of the Exchange rlub,<br />

from Dr. \V. F. Price. Cobb, with his<br />

mother Lucille Cobb operatoN the Richards<br />

and Dixieland theatres in Fayette.<br />

A navy veteran. Cobb has served as president<br />

of the Chamber of fommcrre. chairman<br />

of the chambers new industries<br />

committee and is now chairman of the<br />

Fayette Industrial Development board.<br />

UWIt d lAtiLU II. and ihc l» clainMd<br />

. «ur "<br />

of Imr.<br />

i<br />

itKi names uMtor coo*<br />

at the Olrmpts amont<br />

Keu<br />

the Fo<br />

L


HO^<br />

jeju^^<br />

CA$H IM<br />

theater can<br />

.y-^<br />

VENBOR<br />

SeZ/s /ce Cream Sandwiches or Bars-on-<br />

Stkks in Amazingly Increased Volume—<br />

You Gross up to Si Each!<br />

If you're passing up ice cream profits because of high overhead,<br />

lack of space or manpower— forget i(.' The ATLAS COLSNAC is paying<br />

off big for hundreds of theaters. Even small neighborhood houses<br />

overoge 500 sales per week!<br />

• NO EXTRA HELP NEEDED—your regular personnel can<br />

easily service the COLSNAC. No added packaging costs<br />

load ice cream just as it comes from dairy.<br />

• BUILT-IN COIN CHANGER and slug rejector— operates<br />

on quarters, dimes or nickels. Eliminates change-moking,<br />

increases sales 25yo.<br />

• FITS ALMOST ANYWHERE— floor space only 22%" x<br />

36 Vi" wide. Attractive lighted "impulse sale" display and<br />

coin slot permit operation in dark areas. Ideal for drive-ins.<br />

• AUTOMATIC— NO LEVERS— easy for children to operate.<br />

"No stoop" delivery at waist-high level.<br />

• AMPLE CAPACITY—98 items in vending, 100 in storage.<br />

• TEMPERATURE CONTROL keeps ice cream just right for<br />

eating— not too hard, not too mushy.<br />

• BIG, DEPENDABLE G-E REFRIGERATION UNIT slides<br />

out for easy access to on-the-spot service valves. Locationtested<br />

and proved trouble-free throughout U. S. A.<br />

• BEAUTIFUL, RUGGED CONSTRUCTION— buy-appeal<br />

design plus long-life stamina — guoronfeed for o full year.<br />

Dittribulad In ihe Southeast by:<br />

WIL.KIN|Tkeatre Supply, Inc.<br />

150 Walton St., N.W.<br />

229 South Church St.<br />

Atlanta, Go.<br />

Chorlotto, N. C.<br />

ATLAS 7ww 'm^*u4^ctuncH


Astor Chief Gets Rights<br />

To TV, Theatre Programs<br />

ATLANTA Sam Nalhanson o( Uir Hrli;.<br />

Alnsworth Corp.. Beverly HllLs. Ciillf,. met<br />

With W. M. Richardson, president of Astor<br />

Pictures of GcorRla. and V. J. Bell", salesman,<br />

recently, with the result that Richardson<br />

accepted the distribution franchise for television<br />

and theatre proKrams. which will be<br />

handled by Bello. The tclevislor» and thcali<br />

programs will be produced In Hollywood an.i<br />

will Include Silhouette Quiz Show. Adventures<br />

of Patches. Hollywood Newsreel. Nickelodeon,<br />

13 musical short.s and a 62-mlnute feature,<br />

tilled "Mlmi." starring Douglas Fairbanks Jr.<br />

and Gertrude Lawrence. These programs are<br />

now ready for television release. "Mlmi" was<br />

shown on WSB-TV, Atlanta. Sunday 1I61 and<br />

will again be shown on same station Friday<br />

I'IKX l..\I,VIS WV.Y.K — o»o*f»


HART BEATS<br />

IN<br />

Diehard Kennedy has taken over the operation<br />

of the Capitol and Betsy theatres<br />

in Elizabethton. Tenn. He makes his headquarters<br />

in Birmingham. At Wil-Kin Theatre<br />

Supply in Charlotte, Tip Tipton said<br />

the firm had installed Cycloramic screens in<br />

the Plaza Theatre, Charlotte; the Varsity.<br />

Chapel Hill. N. C, and Joy, Belton, S. C.<br />

Harry Wayne said that he had sold Everfrost<br />

soda bars to the Broadway in Clinton,<br />

S. C, and the Richardson, Seneca, S. C. He<br />

also sold Karagheusian carpeting to the<br />

Dixie, Scotland Neck, N. C., and Cretors popcorn<br />

machines to the Wayne, Goldsboro, and<br />

the Starlight Drive-In, Fayettesville.<br />

Wil-Kin had the latest in ice cream vendors,<br />

the Colsnac, on display in Charlotte.<br />

It is a completely automatic coin-operated<br />

vender.<br />

Harris Theatre Sales has installed a reconing<br />

service for in-car speakers and servicing<br />

for rebuilding heads and sound<br />

equipment. Panny Cobb said Bryant Theatre<br />

Supply had sold Wenzel projectors and<br />

Strong lamps to the state hospital at Morganton<br />

and new Co-Op speakers to the Conway<br />

Drive-In, Conway, S. C. Bryant also<br />

sold Hudson hosiery of Shelby ten pedestal<br />

electric hair dryers.<br />

* * *<br />

The Ball Theatre at Jeffersonville. S. C,<br />

has reopened under new management. Bob<br />

Turnbull, National Theatre Supply, has sold<br />

Simplex equipment to the Skyline Drive-In,<br />

Orangeburg, S. C. It is a 200-car airer,<br />

owned by George Townsend and Will Ulmer.<br />

Construction has been started.<br />

Leo Wann has taken over the Union Drive-<br />

In at Union, S. C. G. W. Whisnant of the<br />

Carolina Neon Co. recently completed marquees<br />

for the Haymont Theatre, Fayette-<br />

SPeClflL TRAILERS<br />

Quality &- Service<br />

Serving theatres in the South for 31 years.<br />

1 2 cents per word<br />

Lowest cost anywhere<br />

Minimum Order, $2.00<br />

Strickland Film Co.<br />

220 Phorr Road, N. E. AHonta<br />

THE CAROLINAS<br />

ville, the Center, Monroe; the Elm, Bladenboro,<br />

and the Augusta Road Drive-In,<br />

Greenville, which has a very pretty changeable<br />

letter display. He has under construction<br />

a marquee and stainless steel boxoffice<br />

for the Scotland Theatre, Laurinburg.<br />

Charles Duncan, with Standard Theatre<br />

Supply for the last 20 years, the last five<br />

of them in the Charlotte office, has joined<br />

Charlotte Theatre Supply, where he will continue<br />

to follow his trade of sound and projection<br />

engineering. He is a member of the<br />

Society of Motion Picture & Television Engineers.<br />

Registration at the recent convention of<br />

North and South Carolina Theatre Owners<br />

was 625. The event was one of the nicest<br />

ever held.<br />

* * *<br />

Johnny Kime told me about his new drivein<br />

which is now being built at Havelock,<br />

N. C, and which will be named the Marine.<br />

It is scheduled to open soon.<br />

The stars that attended the convention<br />

created a lot of goodwill among the exhibitors<br />

and Bob Bryant, who went along on<br />

the Movietime tours, reported that they<br />

made a good impression on everyone they<br />

met.<br />

Nearly every dealer in equipment attended<br />

the TESMA show in Chicago. Jack Wadsworth<br />

has taken over the South 21 Drive-In<br />

at Charlotte. Rainy nights have been cutting<br />

attendance at theatres over the Carolinas<br />

recently.<br />

* * *<br />

Hodges Theatre Supply is supplying Motiograph<br />

equipment to the Surf Drive-In<br />

at Lake Charles, La. The 1,000-car twin<br />

airer is being built by Percy Duplissey<br />

and Matthews Guidry and, while construction<br />

is under way, it is not planned to open the<br />

airer before February 1.<br />

Another February opening is slated for the<br />

Motiograph-equipped Rebel Drive-In at<br />

Natchez, Miss., being built by Charles Morel.<br />

The 500-car airer also is being equipped by<br />

Hodges.<br />

« » «<br />

Floyd Murphy told me that he not only<br />

remodeled the lobby of the Strand in Vicksburg.<br />

Miss., but also added new restrooms<br />

and brought it up to date.<br />

J. L. Hicks of Hubert Mitchell Industries,<br />

stage and drapery manufacturers, was on<br />

Pilmrow conferring with E. W. Neeley at<br />

National Theatre Supply on some jobs of remodeling.<br />

* * *<br />

Bob Roberts, oldtime showman, was busy<br />

booking in stage shows and was pretty well<br />

booked up until after January 1. Bob has<br />

some good numbers which he is now booking.<br />

Paul Shallcross of the American Desk Co.<br />

is now out of the hospital after a siege of<br />

stomach ulcers.<br />

R. L. Gremillion of Southeastern Theatre<br />

Supply has sold Gus Street equipment<br />

for his Greta Green Drive-In Theatre at<br />

Gretana, La. He has also sold equipment to<br />

Richard Guidry, Left Cheramie and R. J.<br />

Soignet for the Jet Drive-In at Cut Off, La.<br />

* * *<br />

Don Wilmoth of Southeastern Supply has<br />

sold RCA equipment to L. R. Navarre and<br />

Percy A. Duplissey for the Frontier Drive-In<br />

at Sulphur, La. Don has also sold equipment<br />

to Joe Pentard for a Negro theatre,<br />

named the Star, at LaFayette, La. None<br />

of the above four have opened yet, but<br />

opening for some will be soon. All are<br />

equipped with RCA equipment.<br />

Injured in Freak Airer Accident<br />

ST. PETERSBURG, FLA.—Peggy Holman,<br />

a passenger in an automobile parked in<br />

the Fourth Street Drive-In, was severly injured<br />

when a portable sound speaker hurtled<br />

through the windshield of the car in which<br />

she was sitting. A patron, driving out of the<br />

airer, had the portable speaker still attached<br />

to his car window. It broke free and whipped<br />

through the windshield of the adjacent<br />

parked car.<br />

Early Debut for Negro Ozoner<br />

SCOTLANDVILLE, LA.—A drive-in for<br />

Negroes is under construction here and is<br />

expected to open very soon. The officers of<br />

the constructing company. Elm Drive-In Theatre,<br />

Inc., are Robert A. Hart III, president;<br />

H. F. Randolph, vice-president, and Mrs.<br />

Janet Hart, wife of the president, secretarytreasurer.<br />

The airer is located on the Elm<br />

Grove Garden road.<br />

Plan New Airer for Selmer, Tenn.<br />

SELMER, TENN.—The Selmer Amusement<br />

Co., Inc., has announced plans for a 460-car<br />

outdoor theatre to be located on Highway<br />

142, near the Highway 45 intersection. Will<br />

Tom Abernathy, president of the company,<br />

said a spring opening is planned.<br />

Be RELIANT - on<br />

BRYANT<br />

Dependable Products - Best ot Service<br />

1 8 Yeors One Location<br />

• Griggs Seating<br />

• Bigelow Carpets<br />

• Co-op In-Cor Speokers<br />

• De Luxe Popcorn ond<br />

Seasonings<br />

227 S. Church St., Charlotte. N. C,<br />

The Bryant name<br />

ond good reputation<br />

are your<br />

guorantee of real<br />

satisfaction.<br />

BRYANT<br />

JOE HORNSTEIN, INC.<br />

714 N.E. 1st Ave., Miami, Flo.<br />

SOUTHERN THEATRE SUPPLY<br />

146 Wolton St., Atlanta, Go.<br />

THEATRE EQUIPMENT CO.<br />

220 S. Poplor St., Charlotte, N. C.<br />

PRODUCE A BETTER LIGHT<br />

IN ANY SIZE THEATRE OR<br />

DRIVE-IN . . . MORE ECONOMICALLY!<br />

CARBONS, INC. • BOONTON, N. J.<br />

BOXOFFICE December 6, 1952<br />

\


j<br />

Ozark<br />

I was<br />

I cording<br />

I<br />

Commonwealth<br />

. . W.<br />

vun<br />

«*«<br />

Hopalong Cassidy Leads<br />

Parade in Charlotte<br />

'' «i5<br />

hf\<br />

CIIAHI.crrTE WlllUitn "Hupalciki^ (-...ssldy"<br />

Boyd uppc'uiTd In tlie unnuul Curolliui<br />

Carousel as pariide marshal. The Carousel Is<br />

an annual prc-Chrl.stmas event In Charlotte<br />

and this year was held ThanksKlvliiR clay.<br />

It marks the official openlnK of the Christmas<br />

sea.son by Charlotte merchants and the<br />

occasion brouKht almost half a million people<br />

to town.<br />

Ca.ssldy came in for the event throuRh the<br />

efforts of WBT"s Grady Cole and his sponsor<br />

on the air. Coble dairies. Tlic western<br />

star created quite a bit of excitement among<br />

the younger folk both In the parade and In<br />

other personal appearances In the city.<br />

Seeks $25,000 for Injuries<br />

JACKSONVILLE -- Piiriunounl Theatres<br />

Corp.. owner of the Florida Theatre buildliiK,<br />

is being sued for $25,000 in federal court by<br />

Walter E. Mock and his wife, Leatha Irene,<br />

for alleged injuries Mock says he suffered in<br />

a fall down the theatre stairs on September<br />

23. Mock said he fell into a hole on unllghted<br />

stairs.<br />

Tornado Hits Ozark Airer<br />

HARRISON, ARK.—A tornado struck the<br />

Drive-In and toppled its screen, which<br />

built to withstand winds up to 90 miles<br />

an hour. The screen was valued at $6,000, acto<br />

Doyle Branscum, city manager for<br />

Theatres.<br />

Help Gather Toys for Needy<br />

FLORENCE. ALA.—The Norwood Theatre.<br />

In cooperation with the Kiwanis club, sponsored<br />

a toy matinee here November 28. Toys<br />

which the kiddies brought as admission price<br />

were turned over to the American Legion for<br />

distribution to needy children at Christmas.<br />

6 — LUM & ABNERS<br />

BOOK THEM NOW!<br />

ATLANTA<br />

Qlrrulatlon of a petition to urcurr Sunday<br />

shows In Crdiirtown. Ob . o|)|kmm1 at<br />

a recent mcctInK of the Polk Coun'<br />

Ministers A.vs'n The mlnUtern .i v<br />

resolution In which they voted agnliiit<br />

day fllnw "100 per cent" Two of o i:<br />

Lam'.H Krandrhlldren were iitrlcken with pollu<br />

and haspltallzed In Home. One of them Ln<br />

out of danKer. Lam Li pre.ildent of Lam<br />

Amusement Co. and owner of a circuit of Kome<br />

15 to 20 theatres In QcorKla<br />

Dorothy McCrome, .secretary to Jimmie<br />

Harrl.son of WIlby Theutre.s, who wan hurt in<br />

an automobile accident, ha.H returned to worl^.<br />

...DC. Hand, Star Theatre. Roanoke. Alu<br />

visited the Astor branch. Jlmmle Hello. A»t«:<br />

salesman who had been In Florida for tv,<<br />

weeks, returned In time for Thank-sglvlnK<br />

with his family . M. Rlchard-'on of<br />

Astor attended the Georgia -OeorRia Tecli<br />

football game at Athens November 29.<br />

R. R. Berry is the new owner of the American<br />

Tlieatre here. He secured It from Charle,^<br />

Adams . . . Ben Hill, U-I publicist, wa-s In for<br />

the opening of "Because of You" at the<br />

Rialto . . . Curtis Baucon of K&B Soda Co .<br />

popular eating place for Filmrow employes,<br />

and his wife are parents of a baby girl.<br />

. . . The<br />

Ken Reed, who was premiere organist of the<br />

Imperial Broadcasting Co. in Tokyo while<br />

serving In Japan sis a member of the army of<br />

occupation, appears daily at the Fox. Reed<br />

has been an organist since childhood, appearing<br />

in theatres at 12 years of age<br />

Georgia Theatre Co. has taken over the 41<br />

Drive-In in Macon.<br />

Ben Butler, MGM salesman who has been<br />

sick for some time, has once again returned<br />

to the road . . . Ted Toddy, Toddy Pictures,<br />

has returned from New York and says his newpicture,<br />

"Killer All," is ready for release.<br />

The Plaza Theatre entertained more than<br />

350 youngsters to the showing of "Sands."<br />

Thene children took part In Ute fumnirr rMMliiitf<br />

prncrum of the public Ubrmry Hlghhind<br />

branch and »' Um iMlllUhlp 0(<br />

Mm A P Houl<br />

Airor Cula Op«rcrtin9 Schvdul*<br />

MONItOKVIIJ.K AI^ Th


. . . The<br />

I<br />

j<br />

MIAMI<br />

XXronietco has started to beat the drum for<br />

. . .<br />

its Christmas day opening picture at<br />

first run Carib, Miami and Miracle. The<br />

feature is "Stars and Stripes Forever"<br />

The downtown Paramount had a two-picture<br />

midnight show on a recent Saturday. There<br />

was a separate admission charge. The event<br />

was a first showing of "The Jungle" and<br />

"Captive Women."<br />

The Hi-Way Drive-In, located between<br />

Dania and Fort Lauderdale, put on a pastmidnight<br />

show for a Saturday feature . . .<br />

Bernstein's Le Jeune Drive-In is featuring<br />

its 7 p. m. Children's hour Entertainment is<br />

geared for the kids until the start of the<br />

The Little River neighborhood<br />

main picture . . .<br />

house makes a special event of its<br />

Super Kids show at Saturday matinees, offering<br />

eight cartoons as a starter.<br />

. . .<br />

The Mayfair Art appears to be doing very<br />

good business with the reissue of "The Lady<br />

Vanishes" Among Hollywood producers<br />

and writers who have been here recently on<br />

business or vacation-pleasure are Larry Leibson,<br />

author of "The Miami Story" script<br />

and of "For This We Fight," which is to be<br />

made in Cuba: Fred Myers, United Artists;<br />

Jan "Bowery Boys" Grippo, and "Doc" Merman,<br />

former Paramount executive, now interested<br />

in Cuban film plans.<br />

Bob Daugherty will be missed from his<br />

F & F'S PROFITABLE<br />

SHERBITS<br />

and<br />

JUICELETS<br />

Are distributed by<br />

JACKSONVILLE<br />

POPCORN & CANDY CO.<br />

1075 W. Adorns St. Jacicsonville, Flo.<br />

ROY SMITH<br />

UNITED THEATRE SUPPLY CORP<br />

no Franklin St. 329 West Flogler St<br />

Tompa, Fla. Miomi, Flo.<br />

Phone 2-3045 Phone 3-5038<br />

Two Million Feet In Stock<br />

SPEAKER CABLE<br />

Without<br />

Priority<br />

2 Conductor No. 17 AWG Solid Copper Flat Parallel<br />

Construction Rodent Resistant Non-water Absorbent<br />

Jacket for Direct Earth Burial O.D. .35x. 20-inch.<br />

Pockaged 2,500 ft. on Returnable Reels or 500 ft.<br />

Coils. Price FOB Houston, Texas: On 500 ft. Coils<br />

$60.00 per M ft. 2500 ft. Reels $40.60 per M ft<br />

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.<br />

per M ft.<br />

SOUTHWESTERN THEATRE EQUIPMENT CO.<br />

1622 Austin St., Houston, Texas, Phone CA-9906<br />

DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE<br />

CO. OF HOUSTON, TEXAS<br />

post as manager of the Olympia when he<br />

leaves to become a district manager with<br />

the Floyd Theatre chain, operating out of<br />

Haines City. He has been with Florida State<br />

Theatres and its predecessor Sparks Theatres<br />

for nearly 25 years and has been the<br />

Olympia's top man for the last two and a<br />

half years. James Barnett, long-time manager<br />

of the circuit's Florida Theatre in<br />

downtown Miami, will take the helm of the<br />

Olympia December 10, when vaudeville moves<br />

in again. Barnett has made a reputation<br />

for unusual promotions and especially for<br />

the outstanding fronts that have regularly<br />

appeared on the exterior of the Florida,<br />

transforming it into jungle, circus or other<br />

appropriate setting depending on the film<br />

attraction.<br />

George Bolden, publicity man for the<br />

Claughton circuit here, has taken a belated<br />

vacation. While he is away, Don Tilzer, manager<br />

of the Roosevelt, will help out . . .<br />

Wayne Rogers, Claughton manager for the<br />

Normandy, .is very happy to have Mrs. Lynn<br />

Bevan back as assistant manager. Mrs.<br />

Bevan, who had to give up her position for<br />

several months, hadn't returned to her post<br />

three days before she was left in charge of<br />

the Normandy while Rogers<br />

. helped out at<br />

the Roosevelt in order to release Manager<br />

Tilzer for main office duties. Rogers was<br />

able to play "The Quiet Man" after a long<br />

run in the downtown Royal, and says that<br />

it "knocked all boxoffice records cockeyed,"<br />

jamming the Normandy during its stay. The<br />

feature was followed by "Just for You,"<br />

which continued to make the boxoffice happy,<br />

Rogers said. Children's matinees are Saturday<br />

special events here, with cartoons, serials<br />

and appropriate features booked. However,<br />

Rogers is inclined to think that the main<br />

attraction playing the theatre at the time<br />

has a great deal to do with children's attendance,<br />

which is not stimulated entirely<br />

by special pictures geared to small fry patronage.<br />

Claughton's Embassy was host to the Florida<br />

chapter of the Society of Mayflower<br />

Descendants for the showing of "Plymouth<br />

Adventure," which was the circuit's Thanksgiving<br />

offering.<br />

Noted in town lately was Dave Prince,<br />

district manager for RKO out of Atlanta<br />

. . . Bob Mochrie al.so was a visitor. He is<br />

the former general sales manager of RKO<br />

local Variety Club will hold its<br />

annual election of officers December 10 . .<br />

.<br />

The Florida and Sheridan theatres played<br />

up the local angle of the short, "Man Killers."<br />

featuring Howard Hill, famous archer, and<br />

filmed at Key Largo, a few miles south of<br />

Miami . . . Unseasonably chilly weather did<br />

not dim enthusiasm for the Ringling Bros,-<br />

Barnum & Bailey circus, which pl.iyed a<br />

Variety Children's hospital benefit here Tickets<br />

were on sale all over town and club members<br />

worked hard spreading the news.<br />

The Roney Plaza and McAllister hotels are<br />

installing television .sets in all rooms . . .<br />

Robert Milasch, a veteran actor who was<br />

before the cameras five years before "The<br />

Great Train Robbery," is vacationing in<br />

Miami Beach. He is now retired and owns<br />

a gift shop in PlatUsmouth, Neb. Milasch<br />

played in "Tlie Ten Commandments," "The<br />

Spoilers," "The Buccaneer" and "The Little<br />

Skipper," the latter being made in Jacksonville,<br />

Fla., in 1915.<br />

Herb Rau, back from an air jaunt to Honduras,<br />

says that two of the several theatres<br />

in Tegucigalpa show U.S.-made movies<br />

about six months after they hit Miami. They<br />

are in English with Spanish titles. In a littie<br />

border village called Copan, Rau stumbled<br />

into the backroom of a general store<br />

and saw a "theatre" set up with wood benches<br />

and displaying a coming-attraction sign for<br />

"City of Gold," starring Wallace Beery.<br />

"Movies here?" he asked. "Oh. we have a<br />

theatre, all right," the guide replied, "but<br />

the movies only come once in two weeks<br />

sometimes."<br />

The newly organized Miami Film society,<br />

with a membership of 150 at present, because<br />

of auditorium seating capacity, will see Greta<br />

Garbo's "Camille" next month, to be followed'<br />

by Gloria Swanson's "Male and Female" . . .<br />

Robert Horton, starring in the current<br />

"Apache War Smoke," is a former player with<br />

the University of Miami troupe. He wired<br />

regards and hellos to his Miami friends.<br />

Desl Arnaz is said to have bought a new!<br />

Florida home for his parents, and expects'<br />

. . Former'<br />

to vacation here with his wife Lucille Ball'<br />

as soon as their new heir is born .<br />

film star Bobby Breen is filling an engage-'<br />

ment at a local night club.<br />

;<br />

That hard-working women's committee of<br />

Variety Children's hospital tried a very ambitious<br />

plan with their Breakfast at the Roney'<br />

affair, when hats from all famous designers!<br />

were flown here for a prize- winning showing.<br />

Committee members modeled their hats<br />

for the event. First prize was won by Mrs.i<br />

E. J. Melniker, wife of the owner of the:<br />

Coral Way Auto Theatre. She wore a Laddie-<br />

Northridge creation, a large confetti-red hat<br />

with maline drape. Paul Bruun. amusement<br />

editor of the Miami Beach Florida Sun made;<br />

the presentation. About 750 women attended'<br />

the affair which was a decided success, enriching<br />

the hospital fund. Mrs. Arthur Fried-,<br />

man is chairman of the women's committee.,<br />

Goyko Kuburovich, a 29-year-old Yugoslavian<br />

and former movie salesman, now'<br />

runs an ice cream parlor in Honduras. Kubu-'<br />

rovich's first job in Honduras was renting,<br />

and exhibiting 16mm movies in little villages!<br />

throughout the country. He spent nine,<br />

months fighting Tito, was wounded three<br />

times, imprisoned and escaped to Sweden.<br />

There he carried on anti-Tito campaigns via<br />

newspapers, and to get away from charges<br />

trumped up against him, stowed on a ship<br />

for the U.S. Ellis Island put him on a ship<br />

for Italy; Italy sent him back; the U.S. put<br />

him on a plane for Honduras, and there he<br />

went into the film exhibiting business with"^<br />

$7.25. Married now, he runs the Salon Verde.<br />

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BOXOFFICE Etecember 6. 1952 65


. . Also<br />

JACKSONVILLE<br />

•phe Fairfax Theatre held its formal opening<br />

Thanksgiving' day under the management<br />

of T. E. Bell . . . Janice Claxton is replacing<br />

Kathleen Glass as secretary to Fred<br />

Hull, manager at MGM. Miss Glass resigned<br />

to become associated with the St. Regis<br />

Paper Co. . . Fred Hull returned December<br />

.<br />

1 from a two-week trip to Nassau . . . C. E.<br />

Kessnich, southern district manager, took<br />

over during Hull's absence.<br />

Recent visitors on Filmrow included Phil<br />

Sullivan. Magnolia. TitusviUe; Bob Blotcky,<br />

Lee, Fort Myers; Johnny Harrell, Martin circuit,<br />

Atlanta; Sol McClosky, Dixie Sky Drome<br />

Drive-In, Lake Worth; Jack Barrett, Monogram-Southern;<br />

F. L. Ahg, Stein theatres,<br />

Waycross; Ed Dema, Starlight theatres,<br />

Brunswick. Ga.; L. O. West, Hilliard; Chris<br />

Carrat. Jefferson, Monticello; Mrs. Harry<br />

Gordon, Carver, Orlando, and Chester D.<br />

Mikesell. booker for the Sixth naval district.<br />

Charles King, Exhibitor Service, was in Atlanta<br />

over the Thanksgiving holiday . . . The<br />

new Lincoln Drive-In, Fort Myers, is scheduled<br />

to open about January 15. M. Solomon,<br />

the owner, also will manage the airer.<br />

Mrs. Sarah Higgenbotham, Indian Rocks<br />

Drive-In owner and manager, said she expects<br />

to open about February 1 . . . Exhibitors also<br />

will book and buy for the Suburbia Drive-In.<br />

Gainesville and the Florida Theatre, Daytona<br />

Beach, both theatres being operated by W. R.<br />

Shafer . . . Jean Cavanaugh, Universal cashier,<br />

and her husband flew to New York to<br />

spend Thanksgiving with his family ... All<br />

the exchanges are making plans and setting<br />

dates for their Christmas parties . . . Mike<br />

Hogan, home office representative, returned<br />

to New York for Thanksgiving.<br />

The Moncreif Drive-In, which is to be for<br />

Negro patrons, is under construction and<br />

March 1 has been slated for the opening date.<br />

Approximately $20,000 is being spent on landscaping<br />

. . . Robert Skaggs, manager of the<br />

Capitol Theatre, announces that his turkey<br />

giveaway was a big success. At the 9 o'clock<br />

show on the Monday before Thanksgiving six<br />

turkeys and five baskets of groceries were<br />

given from the stage.<br />

Carl Carter has returned from a business<br />

trip to Chattanooga and Atlanta. Carter said<br />

on December 18, 19 a benefit show will be<br />

given at the Ribault Drive-In for the Lions<br />

club Christmas fund for the underprivileged.<br />

On December 3,4, the Atlantic Drive-In<br />

/


1<br />

1<br />

told<br />

1<br />

book."<br />

j<br />

method<br />

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proachea<br />

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Ksz<br />

Tent 17 Hears Reports<br />

On Midwinter Session<br />

DALLAS—A large number of Variety members<br />

lurnccl out to the buffet dinner nnd gencriil<br />

meeting December 1 to hour reportt on<br />

the 25th iinnlversary Variety International<br />

meeting In Pittsburgh and local Tent 17<br />

plans for the coming holiday reason.<br />

John H. Rowley, International second chief<br />

barker, called the midwinter session "a milestone<br />

in Variety history." He summarized the<br />

discussions regarding the Mexico City convention<br />

next spring. Charles E. Darden spoke<br />

about the great hospitality he found In Pittsburgh.<br />

Kendall Way asserted It was a great experience<br />

to .see Variety from an International<br />

viewpoint and the tremendous charity tusk<br />

the clubs are doing all over the world. He<br />

said most of the meetings were devoted to<br />

dlscu.sslng ways of raising money for the<br />

charities.<br />

Al Reynolds said he was amazed by the<br />

promptness with which all Variety members<br />

came to the business meetings.<br />

Reynolds told about plans for the Christmas<br />

party at the Boys Ranch December 21.<br />

"This is a heart-warming occasion, thoroughly<br />

enjoyed by the boys and they will appreciate<br />

your presence there." He related that<br />

Claude Taylor, maintenance man at the<br />

Ranch, had an attack of cerebral hemorrhage<br />

on Thanksgiving day.<br />

"The third batch of 4,500 baby chicks will<br />

go Into the broiler house tomorrow, and this<br />

is proving to be a worthwhile project," he<br />

added.<br />

Chief Barker Dolsen said, "It has been my<br />

pleasure and privilege to attend six of these<br />

International affairs, and each time I come<br />

back with a renewed spirit of loyalty and<br />

belief in the great work we are doing for<br />

mankind."<br />

Tent 17 will give away Ford and Cadillac<br />

cars Saturday night (20k Tickets are being<br />

sold by club members at SI each. Ed Gall,<br />

originator of the idea, explained his favorite<br />

way of selling tickets. "I just say after I've<br />

them about the proposition. Tt's SIO a<br />

I believe if you men will try this<br />

you will sell many more tickets."<br />

Richard L. Hamann told how^ he had apa<br />

business firm with the idea of<br />

tickets for their employes and sold 40<br />

one deal.<br />

George Preston said that customers would<br />

take tickets away from you if you say, "By<br />

the way, wouldn't you like to have a Cadillac<br />

for a dollar? Show 'em the book and they'll<br />

buy them."<br />

Pat Moran of Plainview<br />

Killed in Car Accident<br />

PLAINVIEW. TEX.—W. P. "Pat" Moran jr.,<br />

operator of the Pioneer Drive-In here, was<br />

killed In an automobile accident November<br />

20 and was buried from Our Lady of Sorrows<br />

Church in Oklahoma City November 24. The<br />

accident happened at Canyon, between Plainview<br />

and Amarillo. He is the brother of Bob<br />

Moran, owner of the Hl-Vue Drive-In at<br />

Dallas.<br />

W. P. Moran .sr. was In show business many<br />

years, and was owner with Phil Isley of<br />

Southwestern Theatres, in Oklahoma, Kansas<br />

and Missouri.<br />

Mr. and Mrs. Phil Isley went to Oklahoma<br />

City for the funeral.<br />

BOXOFFICE December 6, 1952<br />

No. 1<br />

Is<br />

Unit of Rice Memorial Stadium<br />

Dedicated at Boys Ranch<br />

Marjorlr Reynolds, duUKbt'T of Itanrh ( li.ilrinan Krynoldv qurrn of thr day at<br />

(lie Boys Kanch dedication of (hi- first unit of (hr .Mlkr Kirr MrmorUI atadlum.<br />

Is boine kivscfl by two of the Boys Kanch fimlball playrm at the rrownlnf rrmnonjr<br />

between halves.<br />

DALLAS—Considering the biting wind and<br />

35-degree temperature, a large number of<br />

Variety Club Boys Ranch enthuslast.s went<br />

to Bedford Thanksgiving afternoon for the<br />

brief dedication ceremony of the first unit<br />

of the L. M. "Mike" Rice Memorial stadium<br />

and the football game that followed between<br />

the Ranchers and the Wiley high school<br />

team.<br />

Father William J. Smythe offered the invocation<br />

and prayer of dedication.<br />

C. A. Dolsen, In hLs dedicatory speech, told<br />

of the many ways In which Rice had worked<br />

for the best interests of the Boys Ranch.<br />

"I am dedicating this in memory of a<br />

charter member who was always working<br />

for the unfortunate," he said. 'Tl-ie first<br />

love of all his charity activities was Boys<br />

Ranch. He helped with Ideas and supervision<br />

of the first building to be erected<br />

on the grounds. He was dedicated to Rood<br />

Astor Improves Service<br />

On Its Picture Mats<br />

DALLAS—O. K. Bourgeois, Astor Pictures,<br />

has developed a mat service that gives exhibitors<br />

some flexibility in their ad planning. For<br />

the price of only a two-column mat. Astor<br />

will send an exhibitor a solid page of various<br />

size mats on the one picture, measuring 9<br />

X 12 inches. With this wide assortment of<br />

art and copy in mat form the exhibitor can<br />

easily work up Interesting ads, using different<br />

art on heralds than he does In his newspaper<br />

advertising. As a result Astor can standardize<br />

on the one size shipping envelope.<br />

'Friend' Scores 90 Per Cent<br />

In Dallas Opening<br />

DALLAS— Businc.'-.-- icniaim'ci rather spotty<br />

here last week. High grasser for the week<br />

was "My Wife's Best Friend." which recorded<br />

90 per cent at the Tower.<br />

Moicslic^OucI ot Silver Cro«k iU-l) 80<br />

Polocc— Plymouth Adventure iMGM) 85<br />

Tower—My Witci Beit Friend ,20th-Fo«l 90<br />

sw<br />

sportsman-thlp In which the Boys Ranch Is<br />

a firm believer. He 'went about doing good '<br />

He was a quiet man and I am sure he Is here<br />

In spirit. It Ls a great privilege for me u<br />

chief barker to dedicate thLt .iiladlum as<br />

the Mike Rice Memorial stadium. It shall<br />

ever be a symbol of great sportAmanshlp."<br />

Marjorle Reynolds, daughter of Ranch<br />

Chairman Al Reynolds, was chosen by the boys<br />

at the ranch as queen of the day and waa<br />

appropriately crowned at ceremonies during<br />

the half.<br />

The ranch team cloced out a succosful<br />

grid campaign with a 54-0 triumph over<br />

Wiley as Joe Bagby, Emmett Hants and<br />

Don Allen paced the touchdown parade.<br />

Bagby and Harris, two of four .seniors playing<br />

their final game, scored three times each<br />

and Don Allen added the other two.<br />

This game gave the team a record of seven<br />

victories, two defeat* and a tie for the year<br />

Obscene Show Charges<br />

Dropped in Tulsa Court<br />

TULSA— In common ;<br />

:-. J niijc<br />

•<br />

Lloyd McGuIre has dlsmi- ,-..;•> ai;.i;:.s'.<br />

H. E. Hardgrove. manager of the Admiral<br />

Dnve-In, and D McCarthy, owner of the picture<br />

"Bob and Sally," In conjunction with a<br />

short subject showing the birth of a baby<br />

and the effects of venereal disease. Charges<br />

against Roy Cramer, who lectures on the<br />

picture, also were released.<br />

The charges of showing an obscene ftlm<br />

were brought agaln.-^t the trio three "<br />

ago after complaints against the ptcCuu<br />

The film was seized by the court and was<br />

later shown for the judge at the preliminary<br />

hearing.<br />

After seeing the picture Judge McOulre<br />

said: "I was not offended by the picture or<br />

the lecture and I do not believe my wife<br />

would have been. I do not think It would<br />

rouse sex desires in anyone. On the contrary.<br />

I believe it would l>e a good thing<br />

for everyone to see these pictures, particularly<br />

the teenagers."<br />

67


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71 good rain and several snows brought<br />

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once again there are happy smiles on exhibitors'<br />

faces. There is still a shortage of good<br />

pasture land for cattle raisers, due to the<br />

Paul Shipley, Video Theatres<br />

long dry spell . . .<br />

city manager, Enid, was plugging a<br />

special prerelease engagement of "Ivanhoe,"<br />

which opened December 4, for an extended<br />

run at the Chief Theatre.<br />

The new Watonga Drive-In, Watonga, has<br />

closed. The Rook and Ann theatres are two<br />

very nice modern houses. Mi-, and Mrs. H. L.<br />

"Herb" Boehm are the owners in partnership<br />

with the Terry brothers of Woodward.<br />

+ * *<br />

Roy Shields, skipper of the new Sooner,<br />

Enid, tells me his new snack bar is doing a<br />

very nice business. This concession stand is<br />

advertised via screen trailer and on each end<br />

of the marquee.<br />

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It is always a pleasure to visit Bill Edmonston,<br />

Covington. He is generally always<br />

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have never heard Bill gripe about conditions—!<br />

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In my treks over Oklahoma I have fou<br />

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and pay off at the boxoffice.<br />

Drive-In Rally at Lubbock<br />

To See "Gentry' Screening<br />

^<br />

DALLAS—Drive-In theatre owners in theF<br />

Panhandle have been invited to attend al<br />

meeting of the Texas Drive-In Theatre<br />

Owners Ass'n to be held at the CaproclJ<br />

hotel in Lubbock December 10 at 9:30 p.m|<br />

Claude C. Ezell, president, issued the invit<br />

tion and reported arrangements had been<br />

made with 20th-Fox to screen its latesl!|<br />

picture, "Ruby Gentry," starring Jennifeij]<br />

Jones, at the Lindsey Theatre. This will bei<br />

followed by a luncheon. Immediately aftei<br />

a meeting will be held to discuss the aims ancl<br />

purposes of the Texas Drive-In Theatre<br />

Owners Ass'n and the mutual problems ol<br />

members, new ideas and improved methods 1<br />

"If you are not yet a member of thtl<br />

association you are urged to attend this!<br />

meeting so that you can learn more aboulf<br />

it," Ezell asserted. "If you are a member, il|<br />

is imperative that you attend so we may<br />

have the benefit of your advice and counsel i<br />

several important matters."<br />

Decca 9-Month Earnings<br />

Gains Over '51 Period<br />

NEW YORK—Decca Records. Inc., reporbj<br />

consolidated net earnings of $487,168, aftei<br />

provisions of $325,721 for income tax, for the<br />

nine months ended Sept. 30, 1952, compared<br />

with net earnings of $401,793 for the same<br />

period last year.<br />

The 1952 earnings are equal to 47 cent;<br />

per share on the 1,035,533 shai-es of capita<br />

stock outstanding, compared to 52 cents pei<br />

share on the 776,650 shares outstanding Sept<br />

30, 1951.<br />

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425 speakers. Steel tower with apartment. Only<br />

one in fast growing town between Dollos and<br />

Fort Worth. $85,000. Terms, $35,000 down.<br />

"JOE" JOSEPH<br />

3405 Milton Dallas, Texas<br />

Phones LO-5707 or LA-9437<br />

ACME MOTION PICTURE SERVICE<br />

128 N. W. 6th St., Oklahoma City, Oklo.<br />

OKLAHOMA THEATRE SUPPLY CO.<br />

623 W. Grand Ave., Oklohomo City, Oklo.<br />

TEXAS PROJECTOR CARBON CO.<br />

2023 Younq St., Dallas. Tcxos<br />

PRODUCE A BETTER LIGHT<br />

IN ANY SIZE THEATRE OR<br />

DRIVE-IN . . . MORE ECONOMICALLY!<br />

CARBONS, INC. • BOONTON, N. J.<br />

BOXOFFICE December 6, 19


DOXOFFICE December 6. 1952 69<br />

L<br />

EASTERN OKLAHOMA<br />

By ART LaMAN<br />

CLAREMORE — Lew Chatham. lonK-tlmc<br />

showman, ha.s been rclca.scd from the Franklyn<br />

hospital here. Lew was In u car wreck<br />

s espt:..<br />

on the nlKht of November 22 Ju.st out of<br />

the Claremore city limits on HlKhway 20.<br />

He suffered a number of face cuts, damaxe<br />

to the legs, a couple of broken rlb.s and n<br />

number of cracked chest ribs. He Is now<br />

at home eiust of Claremore. Lew for many<br />

years was with the Griffith Anui.sement<br />

Co. later Roing into the motion picture production<br />

business which he still carries on<br />

to some degree. However, the regular groceries<br />

come from his Job as state director<br />

of civil defense for Oklahoma. We hope<br />

to see Lew out and about very .soon. Last<br />

reports said he was coming along fine.<br />

SAPULPA—You can always pick up a bit<br />

of news around the theatres in this town.<br />

The latest came from Bill Love, who besides<br />

doing the chores around the Yale Theatre,<br />

also takes an active part in the affairs of the<br />

Junior Chamber of Commerce as entertainment<br />

director. The work now- goinc on Is<br />

the promotion of a mammoth ChrLstmas<br />

party for kids December 13. The Criterion<br />

and Yale are tied into the program so that<br />

they will be able to take care of about 3.000<br />

young fry. The American National bank is<br />

furnishing candy for all youngsters. Santa<br />

will be on hand for the show and to give<br />

out the candy. It looks like a swell time,<br />

maybe we'll play kid on that day. Anyhow,<br />

more power to the boys in Sapulpa.<br />

CHELSEA—Dropped by to see our old<br />

friend Je.^s Cooper, who was getting along<br />

fine with his new show, the Lyric. The<br />

townspeople like the type pictures Je.ss offers<br />

them and are boosting the show in every<br />

way. Mrs. Cooper went out to get a few<br />

Christmas greeting ads and wound up with<br />

36 ads, nearly all the business places in this<br />

town. Jess and his hunting partner. Kenneth<br />

Stroude, president of the bank, got<br />

their limit of birds on the opening day of<br />

the season. Jess left Wednesday for his<br />

former home in Antlers. He will go deer<br />

hunting while there and we expect the phone<br />

OnlbarScreen<br />

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aisle panel decoration treatments to<br />

< hoose from. ) iiu uanl to sre South-<br />

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Better Projection?<br />

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one that's built to last, built<br />

lo give top quality projection as long<br />

as it la«l«. ) oil it ant lo see Southufflrni!<br />

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hen \>'U want good xiuiui rcproillion<br />

WITH smart styling, simple<br />

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L L A S<br />

Qtnrmy Meadows came down with the flu after<br />

a week in Chicago attending the Allied<br />

convention with many other delegates from<br />

Texas . The Phil Isley Theatres and Interstate<br />

. .<br />

circuit have started selling Christmas<br />

gift books.<br />

Charles E. Darden, chairman of the Variety<br />

Club membership committee, reports the<br />

following were approved for induction at the<br />

last meeting of the committee: Robert K.<br />

Bixler, exploiteer for Paramount here; Lee<br />

Parrish, Cohen Candy Co.; George S. Wright,<br />

lawyer; Sam Jacobson, Rialto and Liberty<br />

theatres, Amarillo; Leake McCauley sr., Dallas<br />

Herald; Loren L. Watson, radio and TV<br />

artist, and Kermit Cohen, Dazian's.<br />

Maxine Adams, assistant to Eddie Forrester<br />

at Theatre Enterprises, is on a vacation<br />

visiting her famOy in Oklahoma. Lynn<br />

Stocker, Theatre Enterprises, was downtown<br />

visiting his friends for the first time after<br />

a stay in Baylor hospital . . . Tel N. Falgiatore,<br />

auditor, was at Columbia ... P. A. Warner<br />

of Manley was happy to hear that the<br />

television set, given as an attendance prize<br />

For Sale—Grand Theatre, Granger, Texas<br />

390 seats, E-7 projectors, RCA sound. Approx.<br />

2,000 populotion. Swell farming community, large<br />

trade area. Price $27,500. Will handle for<br />

$12,500 down.<br />

"Joe" Joseph, Dallas, Texas<br />

3405 Milton or 2621 Milton<br />

Phones: LOgan 5707 or LAkeside 9437<br />

Test Loops — Instructions — Test Equipment<br />

"How to Adjust Sound Lenses" and Loop—$1.50.<br />

"Buzz-Track" Loop & Instructions—$1.10<br />

Test Equipment at reasonable prices. Lists.<br />

Recognized A uthority on So und-Projection.<br />

WESLEY TROUT, Engineer<br />

Care of MODERN THEATRE, 825 Van Brunt Blvd.<br />

KANSAS CITY 24, MISSOURI<br />

(Conductor of Projection-Sound Dept., MODERN THEATRE)<br />

No Stepchild!<br />

(Jays wlii^n<br />

as<br />

These are<br />

Popcorn ranks<br />

an important income-producer.<br />

be sure your concessions are<br />

paying<br />

BOB<br />

WARNER<br />

2013 Young St. • DALLAS • Phone Prospect 1685<br />

by Manley at the Allied convention in<br />

Chicago, was won by one of the Texas delegates,<br />

Mrs. Helen Jane Hahn, secretary of<br />

Col. H. A. Cole.<br />

Nathan Brown of Variety Tent 17, winner<br />

last year of the television set given away for<br />

selling the most tickets in the Cadillac-Ford<br />

giveaway, appears to be in the lead again<br />

this year in sale of tickets for the two-car<br />

giveaway to be made Saturday night, December<br />

20. Brown has sold more than 1,500<br />

tickets to date and we asked him for his<br />

formula. "First of all, we must be thoroughly<br />

and enthusiastically sold on the work of the<br />

club ourselves," he said. "Then we must be<br />

ready to talk to everyone we meet about the<br />

fine work of the club and these awards. Then<br />

we should not even wait to meet people, but<br />

aggressively go into various places of business<br />

and make it our business to meet a substantial<br />

number of people each day to whom<br />

we shall tell our story. Don't miss anyone,<br />

they'll all be interested. Your best prospects,<br />

however, are salesmen on the road and conventioneers.<br />

I have sold hundreds to salesmen<br />

and conventioneers right here in the<br />

Adolphus hotel."<br />

The Lyric in Brownwood has been sold by<br />

Interstate to Guy Cameron and P. G.<br />

Cameron, effective December 1 . Joe Hahn,<br />

. .<br />

accountant for Isley Theatres, spent the recent<br />

weekend in New Orleans visiting his<br />

sister and other relatives. He also visited<br />

friends whom he knew with the old Publix<br />

Theatres Corp., particularly his former boss,<br />

Carl Dixon, now head auditor for Paramount<br />

Gulf Coast Theatres.<br />

Competition Reduces Output<br />

The reduction in the nimiber of films produced<br />

in England during the last year is said<br />

to be due to severe competition from imports,<br />

heavy taxation and restrictions in overseas<br />

markets.<br />

Swiip ^' ^'^'^^^B.rai^<br />

Interstate $5,000 Prize<br />

Won by San Antonian<br />

SAN ANTONIO—Harvey H. Harper, 28<br />

really knew what the score was on November<br />

4—even though he didn't suspect it<br />

at the time. Harper was informed Mon-,<br />

day (24) he had won Interstate Theatres<br />

presidential vote contest by guessing both<br />

candidates would draw a total of 2,069,135<br />

votes in Texas.<br />

The winning prediction was one of about<br />

eight Harper and his wife Mabel wrote on<br />

theatre ballots while the contest was in<br />

progress—and it was the exact number of<br />

votes counted by the Texas election bureau.<br />

Commented Harper:<br />

"This one we just guessed at,<br />

but we tried<br />

to calculate the total on some of the others I<br />

by watching the public opinion polls. We'<br />

filled out a whole bunch of those things."<br />

Alternative prizes for the winner are a<br />

trip to Washington and New York during i<br />

the inaugural ceremonies, a purse of $500 and I<br />

an automobile, or a flat sum of $5,000. Thei<br />

Harpers are taking the $5,000 and will apply<br />

|<br />

most of it to the two-story, brick home they<br />

are buying at 235 North Dr.<br />

Employed as sales manager at Spencer<br />

motors. Harper said he had seldom won<br />

anything before except small money prizes<br />

in stock car races, in which he no longer<br />

participates.<br />

He has one child, a 2-year-old daughter,<br />

Hollis,<br />

Manager George Watson had contacted<br />

him regarding choice of prizes.<br />

Other winners in the contest were William<br />

Ervin Miley. Fort Worth, second place;<br />

Ann S. Wood, El Paso, third; Miriam H.<br />

Schmidt, San Antonio, fourth, and R. J.<br />

Newman, Dallas, fifth.<br />

RCA Demonstrates Future<br />

Uses of Transistors<br />

PRINCETON. N. J.—Demonstrations showing<br />

how the tiny transistor, which performs<br />

many of the functions of electron tubes, can<br />

be used in radio, television and other industries<br />

were conducted here Monday (17)<br />

at the David Sarnoff Research Center of the:<br />

Radio Corp. of America. They were used in<br />

operating an experimental portable TV receiver,<br />

radio sets, loudspeaker systems, miniature<br />

transmitters, parts of electronic computers<br />

and other experimental devices.<br />

Transistors are made from specks of germanium<br />

crystal. Many are no larger than a<br />

pea. It was stressed at the demonstrations<br />

that each development was in the form of a<br />

laboratory model and still in the experimental<br />

stage.<br />

Dr. E. W. Engstrom. vice-president in<br />

charge of the RCA laboratories division, said<br />

that mass production techniques still have to<br />

be worked out, but that eventually they will<br />

result in lowered equipment costs for industry<br />

and the public.<br />

Speedy TV Installation ;<br />

SYRACUSE, N. Y. — Television station I<br />

KONA, Honolulu, went on the air Tuesday<br />

(18) just ten days after equipment was<br />

shipped by air from the General Electric<br />

,<br />

plant ht're. according to Paul L. Chamberlain, '<br />

manager of commercial equipment sales. Five<br />

GE engineers were flown to Honolulu to direct<br />

the installation. The total cost is about<br />

$500,000.<br />

%<br />

73<br />

BOXOFFICE December 6, 1952<br />

t


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BOXOFFICE December 6, 1952


. . Ditto<br />

December<br />

'<br />

OKLAHOMA CITY<br />

IJarry Moss, booker with Warner Pictures<br />

. . . Dick<br />

the last year, is reported improving following<br />

a polio attack. His co-workers understood<br />

that Monday was the "turning point"<br />

and Moss would be home by Christmas to be<br />

with his wife and baby daughter<br />

Grumpier of Checotah said 150 speakers were<br />

stolen recently at his drive-in and he asks<br />

exhibitors to let him know if they are offered<br />

for sale. The speakers are RCA cast<br />

aluminum.<br />

Letters are going out to 75 leading Oklahoma<br />

theatres, asking for cooperation in the<br />

campaign for the Will Rogers Memorial hos-<br />

DIXIE FILMS, Inc.<br />

218 S. Liberty Sireel<br />

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Jocket for Direct Earth Buna! O.D. .35x. 20-inch.<br />

Packaged 2,500 ft. on Returnable Reels or 500 ft.<br />

Coils. Price FOB Houston, Texas: On 500 ft. Coils<br />

$60.00 per M ft. 2500 ft. Reels $40.60 per M ft.<br />

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.<br />

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Telephones: EM 0238 - EM 7489<br />

CONFIDENTIAL CORRESPONDENCE<br />

BUFFALO<br />

INVITED<br />

pital fund. Morris Loewenstein of the Majestic<br />

here, is exhibitor chairman in this<br />

state, while C. A. "Dewey" Gibbs. Columbia<br />

manager, is the distributor chairman. The<br />

letters ask the exhibitors to display collection<br />

cans in their lobbies or concession stands,<br />

and to keep them available for donations for<br />

an indefinite time. Only 75 cans were assigned<br />

this state. Theatres are asked to report on<br />

collections every 60 days to the campaign<br />

chairman who will then remit to the hospital<br />

group. National Screen Service is distributing<br />

the cans.<br />

A 15-minute documentary entitled "Your<br />

Schools" opened at the Harber and Warner<br />

theatres. The film, sponsored by a local<br />

grocery chain executive and narrated by a<br />

city councilman, was filmed last autumn and<br />

is being shown at all local theatres to give<br />

citizens a picture of the school building and<br />

equipment program.<br />

A 17-year-oId boy was jailed for investigation<br />

of disorderly conduct Sunday (30) following<br />

a disturbance in the Redskin Theatre<br />

in the Capitol Hill district on complaint of<br />

Manager N. B. Ruddell. This theatre is owned<br />

by R. Lewis Barton and Video Independent<br />

Theatres . . . Theatre business was good<br />

Thanksgiving day. People were downtown by<br />

the thousands to see the big Santa Claus<br />

Christmas parade held about noon.<br />

Frank Nordean of Maud was in town Monday<br />

and attended the Theatre Owners of<br />

Oklahoma meeting . for Ray Hughes<br />

of Heavener, Red Slocum of El Reno, Mrs.<br />

Avece Waldron of Lindsay and Bill Slepka of<br />

Okemah . . . The Variety exhibitors' night<br />

party Monday was smaller than usual due<br />

to the weather. Most of those present were<br />

localites, except for Mr. and Mrs. Delbert<br />

Cummings, Stratford, Tex.; Jimmy Gillespie,<br />

20th-Fox publicity and advertising representative,<br />

Dallas, and Jack Zern, Altec, Dallas.<br />

the Muni auditor-<br />

pulled a nice house,<br />

according to C. H. "Buck" Weaver, Paramount<br />

head and outgoing chief barker of Variety<br />

Tent 22, sponsor of the appearance here.<br />

Funds raised will go for the club's charity<br />

The Ted Mack show at<br />

ium Wednesday night (3)<br />

projects.<br />

The Warner Theatre opened "Thunderbirds"<br />

following a premiere the night before<br />

for a special group, including local members<br />

of the new 45th infantry group and George<br />

Tapscott, Oklahoma City news photographer<br />

who was one of two technical advisers on the<br />

Republic film. Tapscott was the Thunderbird<br />

division photographer during World War II.<br />

Some of the film was made at Ft. Sill, near<br />

Lawton, where Tapscott was stationed part<br />

of the time after being recalled to duty. He<br />

shot all "still" photos used in the film. The<br />

producer-director at Ft. Sill was John Auer.<br />

Tapscott said Auer at times disregarded advice<br />

he and the other technical advisers, also<br />

a tnember of the 45th in World War II, had<br />

COOLING EQUIPMENT<br />

3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex.<br />

to give on the strength of "movie license."<br />

Hence, Tapscott looked at his handiwork expecting<br />

to see a few technical mistakes in (<br />

spite of it all. The film was to open within i<br />

two weeks after the premiere in about 140<br />

j<br />

state situations. The premiere opening was<br />

exceptionally good, although it was the night<br />

|<br />

before Thanksgiving and bad weather.<br />

Buck Weaver, Paramount's chief, has turned<br />

actor Monday night i2i at the Rotary Ann<br />

Christmas party held at the W. P. Atkinson<br />

farm near Midwest City. Following a buffet<br />

supper in the clutroom at the pony barn, the<br />

group adjourned to the farmhouse for a play<br />

about the Ruggles family. Buck played Clem, .<br />

one of nine children.<br />

The advance showing of "Cleopatra" here at<br />

'<br />

the Criterion developed into above average<br />

'<br />

,<br />

gross. The film was received by the public<br />

very well, and especially good since it dates<br />

back to 1934 for its last showing. By all reports<br />

the test engagement here and in Fort<br />

Wayne, Ind., Denver and Austin, Tex., proved<br />

j<br />

satisfactory. The release date for the reissue!<br />

is this month . . . Burglars on the loose heret<br />

over the weekend hit eight firms, but when]<br />

they got into the Rodeo Theatre they were]<br />

unsuccessful in an attempt to open the safe, j<br />

However, the office and canteen were ransacked.<br />

Hamilton Smith Elected<br />

To Atlas Corp. Board<br />

NEW YORK—Hamilton K. Smith, associated<br />

with Atlas Corp. since 1931, has beenl<br />

elected a vice-president at a meeting of thel<br />

board of directors. Smith has been a seniorj<br />

executive since 1940 and. in April 1951. became<br />

chairman of the board of Titeflex, Inc.,1<br />

Atlas subsidiary. During 1941, when Floyd B.\<br />

Odium, Atlas president, went to Washington<br />

as director of contract distribution of thel<br />

Office of Production Management. Smitb|<br />

served with him as special assistant.<br />

Estimate 1953 TV Receiver<br />

Output at 6.2 Millions<br />

SCHENECTADY—Production of televisiOD<br />

receivers in 1953 is estimated by Gene<br />

Electric's tube department at 6.2 millionJ<br />

highest since 1950. E. F. Peterson, manager'<br />

of marketing for the G.E. tube department,'<br />

figures this will top the 1952 sales by 750,000<br />

sets.<br />

Peterson says construction of<br />

new stations<br />

will bring about the increase. He figures the<br />

tube output at 435,000.000 for 1953, compared<br />

with 375,000,000 this year.<br />

Stimulates Iranian Education<br />

The U.S. government ha.s produced films<br />

of an instructional nature in the fields ol<br />

health, agriculture and education for Iran<br />

also stimulating production of educationa<br />

films in that country for mass education ol<br />

illiterate groups.<br />

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77 BOXOFFICE<br />

:<br />

6. ISSl.fcjrp.,<br />

I<br />

:CE


. . . CnrtlM<br />

. . . Mrs.<br />

. . . The<br />

. . Gene<br />

UOjJ<br />

heJ<br />

I<br />

Eddie Joseph Files<br />

$600,000 Lawsuit<br />

AUSTIN— Drive-In owiu-r Eddie Joaepli<br />

ehiirtted November 28 In ii federal court suit<br />

filed here that six motion picture dlstrlbutoni<br />

are violutliiK antitrust laws on a nationwide<br />

basis. He charged that the six—Warner Bras.,<br />

RKO. Paramount. Loew's. 20th-Fox and Universal—have<br />

made special agreements with<br />

Interstate Theatres and other chains and have<br />

refused to deal with him on a fair basis.<br />

As a result, he Is seeking $600,000 dciniagcs:<br />

"Triple the amount of damage to his business,<br />

to his reputation, to his competitive<br />

pasitlon." The suit was filed In the form of a<br />

cross-complaint. Last October 4. Universal<br />

filed suit against Jo.seph charging that he<br />

had filed false statements on his gross receipts<br />

with them. That suit noted that their<br />

fees depended on the gross receipts amounts<br />

and asked for an accounting.<br />

ST.\RTED IN 1940<br />

Joseph's suit asked that the five other<br />

studios named be made third-party defendants<br />

for his cro.ss-complaint against Univer-<br />

Federal Judge Ben H. Rice approved this<br />

sal.<br />

In Waco and the suit went on the books in<br />

Austin.<br />

Joseph charged that the alleged conspiracy<br />

to violate antitrust regulations involves Interstate,<br />

United Artists and other distributors<br />

and theatre chains over the country. He said<br />

his troubles with the distributors started in<br />

September 1940. when the North Austin Drivein<br />

was completed as the first of his chain.<br />

All of the defendants refused to make pictures<br />

available to him, he charged, and he<br />

had to go to court in New York to get pictures,<br />

even though "said pictures were furnished<br />

as subsequent run pictures, for runs<br />

and clearances wholly inadequate for crossplaintiff's<br />

operation."<br />

As a result, Joseph asserted, he has been<br />

forced to operate over the years with inferior<br />

and old pictures which have been received<br />

after long and unreasonable clearances. He<br />

said the result has been that his reputation<br />

and his theatres' goodwill has been damaged.<br />

ASKS EQUAL TERMS<br />

Joseph said he has requested the right to<br />

buy pictures for his theatres under terms<br />

which would make as much profit for the distributors<br />

as their arrangements with Inter-<br />

State. He added that he failed, just as he also<br />

[ailed when he tried to get feature pictures to<br />

be shown from seven to 28 days after the<br />

completion of their first runs.<br />

The suit noted that all downtown theatres<br />

in Austin were either built or remodeled into<br />

motion picture theatres more than 20 years<br />

ago. before the advent of talkies. It asserts<br />

that they are .short on acoustics, comfort,<br />

safety and convenience.<br />

Specifically, the suit charged that the alleged<br />

conspiracy includes greater latitude in<br />

selection of film as far as theatres such as<br />

Interstate are concerned, granting of extended<br />

playing times, preview privileges, "bushel<br />

basket" deals in w^hich the distributor sells<br />

pictures to all Interstate theatres for one<br />

flat rental price, block booking on the condition<br />

that one or more films is licensed for<br />

showing on the acceptance of other films, and<br />

deduction privileges on film rentals, which<br />

aren't available to Joseph and other independent<br />

theatre operators.<br />

SAN ANTONIO<br />

^<br />

gill Krddrll huA iitartcinl Iru »•. BroraiuVlUc. wrtv<br />

here r KraiiddBuirhlpr DUUir and


HOSPITAL


! MINNEAPOLIS<br />

doeuvres<br />

Omaha Suburbans<br />

Minnesota U. to Honor<br />

Offer First Runs<br />

OMAHA—Omaha hud luUllllonal flral run<br />

outlets Inst week at throe suburbnii theatrcsthc<br />

Dundee, Admiral mid Chief, with downtown<br />

udml.s.slon prices In effect.<br />

Variety Club Monday<br />

Ralph GoldberK recently moved "The River"<br />

MIN.VKAPOl.JH. R^TiM,. ft-ntrr •»f>f*hw«t<br />

from his downtown State to the Dundee<br />

Ham<br />

ami<br />

Radio Operator Aids<br />

scheduled "Lcs Ml.serablcs." Ralph Blank Exhibitor in Snow Storm<br />

scheduled "Tlie Tlilef" at the Admiral and<br />

uf liic >rai III Ittc NkwUal »l 6 hi<br />

OMAHA<br />

u "><br />

-There"* nothing like<br />

Chief with "Confidence Girl" a.s a companion<br />

a bllnard December 8 Also, one weekly pertodlcfti with<br />

to prove the resourcefulness of thr »m«ll<br />

feature.<br />

a large national clrcuUtlon majr eottt Um<br />

town exhibitor L R Howarth of Manilla, event plcUjrlally Th*- occajilon<br />

Some observers credit two things<br />

wlU be<br />

for the<br />

the<br />

Iowa, figured thol In IhU age of air waves prescnutton by the Unlver»U)f<br />

deviation In policy. One was of<br />

the<br />

Muinnou<br />

closing of he should be able to put radio to work of a certificate In<br />

the 2.900-seat Paramount<br />

apprecUUon to the<br />

to films and<br />

club<br />

devoting<br />

It entirely to stage shows and<br />

when his town, like hundrcd.s of others, was for Its achievement In bnnginc to the<br />

musical<br />

c«inpus<br />

the present heart hospllaJ<br />

practically l.snlulcd by the recent .snowstorm.<br />

programs. Another Is that the many longer Phone lines Into Manilla were snapped.<br />

runs recently have made It nece-ssary Ray<br />

for<br />

Quinllvan. chairman of<br />

Repair<br />

the i;mverslty<br />

crews bogged down In drifts.<br />

some of the distributors to seek other<br />

of MInnesoU<br />

outlets.<br />

board of regenu. will<br />

Howarth<br />

make<br />

thought of the towns amateur the pre.senUUon. The framed 12x18 c«rtifl><br />

The feeling among other neighborhood exhibitors<br />

Is that If the policy Is continued It o|x-rator to contact another amateur operator pital means to the nation, stale<br />

radio operator. He got the Manilla ham cate points out how much the heart hoa-<br />

wUl be beneficial to them and Increase business<br />

for subsequent run houses. Neither to Reglna MoLseed, 20th-Fox office manager.<br />

In Omaha,<br />

and unl*<br />

who relayed u request for film verslty.<br />

Goldberg nor Blank have Indicated whether Miss MoLseed and<br />

The club has raised In<br />

Evelyn<br />

excess of<br />

MachmlUer, MOQjoo<br />

Incidentally,<br />

worked<br />

to<br />

r^ !<br />

they plan to continue the present practice.<br />

make the heart hospital project<br />

Thanksgiving day<br />

a reality<br />

unsnarling<br />

It also Is pledged<br />

transportation<br />

to contrlbtue<br />

problems. There were<br />

a minimum<br />

of $2S,000<br />

16 features<br />

a year to<br />

that<br />

the hospital's<br />

didn't get back on<br />

maintenance<br />

.schedule<br />

Windstorm, Then Fire, Hit<br />

as snow The vast bulk of<br />

blocked roads<br />

thu money<br />

in all directions.<br />

com<br />

to defray the cost of<br />

FYank Gartner<br />

dlagnoais<br />

of Film Transport<br />

and treatment<br />

for children of needy<br />

said at<br />

During Airer Season<br />

least a half dozen theatres were<br />

(amUles in cam<br />

unable to<br />

where parents<br />

ESTHERVILLE, WIS.—Charles Legg. manager<br />

of the Chief Drlve-In near here, closed ways.<br />

operate when<br />

cannot afford to<br />

trucks were<br />

pay such<br />

marooned on high-<br />

costs.<br />

the open-air theatre recently after a stormy, Rich Wll.son, MGM salesman for the western<br />

Nebraska territory, spent 26 hours<br />

This Ls the nation's only hospital devoted<br />

Jlnxed season. Legg's troubles began in June<br />

exclusively to the<br />

getting<br />

from Lincoln to Omaha, a<br />

diagnosis and treatment<br />

shortly after the drlve-ln opened, when a<br />

of<br />

distance<br />

and research In<br />

of<br />

heart ailments There<br />

huge windstorm blew down the drlve-ln 55 miles. He had a full tank of ga.s when are two wards, one for children and the<br />

screen and damaged other buildings in the he left and kept the engine runninc; slowly<br />

other for adults.<br />

area. After repairs of those damages, Legg when he was stalled all night on the road. Among Chase who will be present at the<br />

operated the airer without incident until two William Wink. Warner salesman, wore out affair are Gov. C. E. Anderson of Minnesota:<br />

J. L. Morrill, University of Minnesota<br />

days before it was to close for the season. two sets of chains battling his way through<br />

Then fire raced through<br />

from<br />

7,000 feet of film<br />

Madison in northeast Nebraska. Other president: the Minneapolis and St Paul mayors<br />

and other state and local dlgrJtarles<br />

and gutted the theatre projection booth. Damage<br />

was estimated<br />

salesmen were marooned at various points.<br />

and prominent cltlzeas, and members of<br />

at $8,000. Losses<br />

the<br />

Included<br />

university faculty<br />

two<br />

and board of<br />

projectors,<br />

regents.<br />

7,000 feet of color cartoon film.<br />

Honor Norman Bieringer<br />

a new machine<br />

There will be a program of brief addresse*.<br />

for shaving ice, spare speakers,<br />

with Col.<br />

a popcorn machine and other equipment in For<br />

WUllam McCraw. Variety International<br />

representative as toastmaster.<br />

30 Years Service<br />

the projection booth and concessions stand. MILWAUKEE—A testimonial luncheon for<br />

The affair will start with cocktails<br />

Legg said he was operating the projector Norman<br />

and<br />

S. Bieringer honoring his more than<br />

hor . and dinner will follow. Tickets<br />

are $7.50 each and the event Is for club<br />

when the film broke. He said he turned off 30 years in show business, the last 25 years<br />

the lamp and machine Immediately, but a as a salesman for Warner Bros., was held<br />

members and their friends of both sexes.<br />

fire had started in the top magazine. He said Friday (28) at Jimmy Fazio's supper club here.<br />

he reached for an extinguisher, but the fire Some 75 members of the Milwaukee and Wisconsin<br />

film industry attended the affair.<br />

was already racing through the length of<br />

Central States to Build<br />

film.<br />

Dave Chapman, president of the Reel Fellows<br />

club of the Colosseum of Motion Picture 2nd Mason City Airer<br />

Salesmen of America, presided as toastmaster. MASON CITY. IOWA—Central SUtes Theatre<br />

Corp., operating the Palace and Strand<br />

'Carmen' TV to Gopher<br />

Harold J. Fitzgerald. Fox- Wisconsin theatres:<br />

—<br />

Ray Trampe, AA; Jack Lorentz, 20th-Fox, and theatres and a drlve-ln here, ha-s purchased<br />

B e n n i e Berger has<br />

Robert Baker, RKO. were guest speakers. ten acres about a mile south of town on Highway<br />

65 for construction of<br />

equipped his local first run Loop Gopher<br />

Congratulatory telegrams were received from<br />

with<br />

a second outdoor<br />

large-screen TV, and will offer the<br />

various parts of the country, as Industry members<br />

not able to attend joined In honoring said the new drlve-ln will be approximately<br />

house. Maynard Nelson, general manager,<br />

exclusive theatre telecast there of the Metropohtan<br />

Opera's "Carmen" production December<br />

11. "Carmen" previously was an-<br />

Bieringer on the occasion of his seml-retlrement.<br />

18. The new theatre will accommodate about<br />

the same size as the present one on Highway<br />

bounced for Radio City, but was canceled by<br />

660 cars. Tlie present 602-car drlve-ln. which<br />

[MAC President Harry B. French because it<br />

iwould conflict with a Minneapolis Symphony Community Theatre Ahead<br />

clascd last week with the first snow of the<br />

archestra concert that night.<br />

MARCUS. IOWA—The new Marcus Theatre<br />

building is nearly completed and other to Manager Robert Flauher. It was open<br />

season, had the longest season yet. according<br />

phases of the project are moving along 214 nights during the year.<br />

Ted Myhre, W F. Hoffman Move<br />

rapidly. Both town and rural residents have<br />

CEDAR RAPIDS, IOWA—Ted Myhre. son been helping construct the new theatre:<br />

of Mr. and Mrs. Arthur Myhre, has been sewer, water and gas have been brought Into<br />

inamed assistant manager of the Paramount the building and the theatre has been issued<br />

iTheatre here. He comes from the Capitol in a gas permit for heat during the winter.<br />

Davenport. W. P. Hoffman, former Paramount<br />

assistant, has been promoted to man-<br />

a stock-.selllng campaign. At last report, there<br />

Plans are being completed for resumption of<br />

ager of the mini in Moline. Harry R. Moore<br />

IS manager of the Paramount.<br />

was about $12,000 In the fund, four-fifths of<br />

the goal set.<br />

To Open Once a Week<br />

WINTHROP. IOWA—The Winlhrop Theatre<br />

opened here last week under the management<br />

of Robert Gray of Dea Moines. Gray,<br />

who plans to show pictures each Wednesday<br />

at 7:45 p. m.. leased the theatre and<br />

equipment.<br />

iOXOFFICE December 6. 1952 NC 75


. . Harold<br />

. . Tom<br />

. . Ben<br />

I<br />

LW A U K E E<br />

The Better Films Council of Milwaukee<br />

county met December 1 at the headquarters<br />

of the Milwaukee Hearing society<br />

to see a demonstration, by nursery school<br />

children from 18 months to 4 years old of<br />

instruction which prepares them for the<br />

school for the deaf. Films are used to help<br />

educate the parents in training the child<br />

to speak. In the spirit of Christmas the<br />

BFC each year selects an organization to<br />

which it presents a gift that will further its<br />

work.<br />

Elmer Nimmer, Granada manager, played<br />

Poland's first postwar picture, "The Treasure,"<br />

with Polish dialog and Enghsh titles.<br />

Elmer dedicated each day while he played<br />

the film to a different Polish hero, had various<br />

Polish societies plugging the affair and<br />

did a land-office business. His new assistant<br />

is James Jankowski. Jim started at the<br />

Granada as an usher, progressed to doorman,<br />

was moved over to the Juneau and<br />

now winds up as Elmer's assistant.<br />

Ed KenneUy, manager of the Fond du Lac,<br />

Fond du Lac, has a special Christmas benefit<br />

show scheduled for December 5. Tiie price<br />

of admission to all who attend will be articles<br />

of food or nonperishables. All food col-<br />

lected will be given to needy families<br />

The 350-seat Lincoln is up for sale<br />

Public auction was held at Suring for the<br />

368-seat Bertch Theatre.<br />

Ed Nelson, who managed the Fox-Wisconsin<br />

Strand until December 1951. when he<br />

entered the army, was back in Milwaukee.<br />

Ed went into training at Camp Gordon, Ga<br />

now attached to the Milwaukee regional<br />

He is<br />

. . .<br />

office of the fifth army industrial security<br />

division in the federal building here. He<br />

now is Lieut. Ed Nelson The big Mil-'<br />

waukee Food and Appliance show, scheduled<br />

for the Arena here, was postponed. Several<br />

film stars were to have appeared at the;<br />

big affair. ;<br />

Estelle Steinbacli, Downer Theatre man-^<br />

ager and one of the few women managers<br />

in this area, latched onto another sponsored<br />

benefit theatre party. This time, it was the:<br />

Ass'n of Marquette University Women, for'<br />

one solid week. The film feature was "May-i<br />

time in Mayfair," with the proceeds going'<br />

towards financing the university's O'Donnell<br />

hall.<br />

Joe Reynolds, Oriental Theatre manager.'<br />

has his hands full lately. In addition to his;<br />

regular duties, he handles the booking and;<br />

buying for both the Oriental and Towei'<br />

theatres, the book work on two pieces of reali<br />

estate, as well as supplies for all concerned.'<br />

Seen along Filmrow: Sam Miller, Rialto<br />

Gladstone; Sig Goldberg, AITO president! i<br />

Wausau; Ed Koenigsreiter, Douglas, RacineJ<br />

who is running Mexican films on weekends;(<br />

Fred Leinhardt, Glarus, New Glarus; Boh<br />

Guiterman and Francis Kadow, Capitol and<br />

Mikadow theatres, Manitowoc; Russ Leddy|<br />

Orpheum, Green Bay . Marcus, All<br />

director and national Allied treasurer, passe<br />

on the information that he has six morel<br />

drive-ins on the future list . . John Medni-j<br />

.<br />

kow, NSS, and his wife returned from a|<br />

vacation in the sunny south.<br />

The Upper Peninsula's Delft and Michiga<br />

theatres at Escanaba tied in with the RedjI<br />

Jacket Jamboree November 13-21. It's aiH!<br />

annual hunting season affair-, in which most<br />

all businessmen pai'ticipate along with thejj<br />

department of conservation.<br />

Jim Cavalary has closed his<br />

Liberty Thea^<br />

tre here. It is rumored that the house will)]<br />

be converted into a store . . Mi's. Amand<br />

.<br />

Roudebush, mother of Inez Gore, secret<br />

to Manager Jack Lorentz at 20th-Fox, die<br />

here as a result of injuries suffered in<br />

motor car collision. She had arrived early)!<br />

in November from Indiana to visit herij<br />

daughter.<br />

FILM INDUSTRIES, INC.<br />

2269 FORD PARKWAY, ST. PAUL 1, MINN.<br />

208 SO. LA SALLE, CHICAGO 4, ILL.<br />

Benny Benjamin, Screen Guild, and Jo!<br />

Kempgtem, MGM, were halted in their duel<br />

hunting attempts at Lake Winnebago by<br />

Frank Leismeister, Blair, Wis.;<br />

squall . . .<br />

Roy Blakeslie, Medford, Wis.; Gordon Speiss,<br />

Glenwod City, Wis., and Dave Hulbert,i<br />

Augusta, Wis., were on Filmrow bool<br />

and buying .<br />

Letcher, MGM eX'<br />

ploiteer, has been shifted from the CM'<br />

cago territory to aid Lou Orlove.<br />

The FCC has approved a television station<br />

at Green Bay to be run by the Norbertine<br />

Fathers Mirisch, a former exhibitor<br />

here and now vice-president of<br />

.<br />

has been named to the company's board of<br />

directors. He now resides on the west coast.<br />

During the first six months of 1952 feature^j<br />

films relca.sed in Austria numbered 222.<br />

76<br />

BOXOFFICE • : December<br />

6, 1962


I<br />

,<br />

. . Mildred<br />

'•<br />

'Prisoner' Bows at 120<br />

As Chicago Leader<br />

CUK'ACKi Uuslness at first run houae.t<br />

D E S<br />

MOINES<br />

XX/ralher onre asaln viii.i thr chief concern<br />

of many Pllmrowen ait norne were Ut*<br />

roturnlnK from TtmnlcsglvlnB with their f»m-<br />

the Fox-H'<br />

Carol" at the Htr-rui T»ie.!rr<br />

1 1J51,<br />

tor the hoUdajr<br />

,;.<br />

* '" Mill,<br />

W8.S Kood. Two new bills bowt'd In to excellent<br />

business— the Chicago with "Prisoner of<br />

lllc.i and others had<br />

An approprlat'-<br />

to chungr ptan.i to leave<br />

Dca Molnr.s to<br />

fcaukfe ;t;<br />

Zenda." plus a stage show headed by<br />

reach their homeji for Ihe<br />

Not<br />

holiday Ralph OUon. Unlveriuil mWrial >t<br />

KUir" Cole, and the Roosevelt, with ;i twin<br />

salesmen,<br />

wiLt .stalled In Fort<br />

bin. "Operation Secret" luid "Wngon.s West."<br />

DodRp but managed to get<br />

home Ju.st In time for turkey!<br />

fteb "Ivanhoe " did average In an eighth week<br />

Stan Dudelnon.<br />

at<br />

United Artl-tLn, telLi a fantu.Mic ^tory of hUi<br />

the Oriental and "The Snows of Kilimanjaro"<br />

did very good In a fourth week Omnha and the ciidlevi<br />

^rlp to<br />

at the<br />

houn It took<br />

CI<br />

.<br />

to complete the trip there and return Jim<br />

'sppejieoi;<br />

State-Laki'.<br />

RIcketLs. Columbia booker<br />

(Average l> tOO)<br />

and office manager,<br />

Chicogo The Priioncr of Icndo (MGM). piui decided to take a week of vacation rather than<br />

tt Theatt! stOQC show I 20 attempt to return from<br />

L<br />

Indiana where he<br />

wmen »;:,<br />

Eiquirr— Five Angrli of Murder Xol) 110<br />

GelnR completely :•<br />

to Manager Tom Arthur 1 nr nouse »iii rr-<br />

A new wrecn. drmperies. c*rpcl'<br />

ing. lighting iiy.Mem and a new canopy to<br />

match the .streamlined foyer and lobby «1U<br />

be added A door haa been cut from the<br />

lobby to the aa.


. . Exhibitors<br />

MINNEAPOLIS<br />

T owell Kaplan reported on the Variety International<br />

midwinter meeting in Pittsburgh<br />

where he went as delegate from local<br />

Tent 12. He pointed out the Variety tents<br />

have disbursed $26,000,000 to worthy causes<br />

in 25 years and over $3,000,000 last year<br />

alone, and he said that he returned prouder<br />

than ever of his membership in an organization<br />

which has done itself so proud philanthropically.<br />

There are still a few tickets left for the<br />

first all-industry Christmas party at the<br />

Calhoun Beach hotel December 13, but capacity<br />

is limited to 500 and those planning<br />

to attend "had better hurry and get their<br />

tickets," warns Joe Rosen, chairman of the<br />

arrangements committee. Tickets are $5.50<br />

each, instead of the $3.50 erroneously reported<br />

before, and include cocktails, dinner,<br />

entertainment and dancing.<br />

Jack Kelvig has resigned as Republic office<br />

manager to take a similar position at 20th-<br />

Fox where he succeeds Glen Roberts, who<br />

has resigned. The vacancy created at Re-^<br />

public had not been filled at this writing.<br />

Critics and public here raved over the performances<br />

of Tyrone Power, Judith Anderson<br />

and Raymond Massey who appeared in<br />

the flesh in "John Brown's Body" at the<br />

Lyceum Theatre. The stage attraction alsoj<br />

played in Hibbing. Va., and Duluth, Minn i<br />

While Power was here, his wife Linda Chris-i<br />

tian was appearing in "The Happy Time" at<br />

the RKO Orpheum and he was persuaded to<br />

have his picture taken with a cutout ol<br />

her in front of the theatre for publicity<br />

purposes. Morning Tribune columnist Will<br />

Jones published the picture and a lengthy<br />

interview with Power.<br />

Harry B. French, Minnesota Amusement<br />

Co. president, is looking forward to the<br />

arrival of the three-dimension picture.<br />

"Bwana Devil," at the State here and St.<br />

Paul Riviera January 15 and 22. respectively,<br />

in view of the sensational business which<br />

it is doing on the west coast where its<br />

premieres have just occiured. The theatres<br />

in question now are being equipped for the'<br />

picture's presentation. French is confident<br />

that long and prosperous runs will be chalked<br />

up by both houses.<br />

IfjitilCUil'<br />

«<br />

.-jjtors,<br />

'-<br />

•<br />

Am<br />

siilJ<br />

shirt<br />

g !ii prom<br />

^ -<br />

^0- 0. ^-^rs..^^U contracting .<br />

^« -OS. .-<br />

:...^.<br />

^^^^^^ even »^e --4 :<br />

a.^^^^<br />

selection oiJS^, the ^^^^tl.Vheater a^ ^-/, ,^o sponsor<br />

'«=«\rthis territory ^«J ^.e^ing »y -«^^<br />

films happy ^ _n«ns. from ^ _^„ ^oo. so ^ ,<br />

X ^«^-„f».men axe ea^^X.y^6^ leadershiprsS-^<br />

- ^^"^'<br />

cord.<br />

There's happiness at Republic, too, be-'<br />

cause "The Quiet Man" is continuing to<br />

break many house records throughout the<br />

territory. At the Isis, Fargo, N. D., popula-,<br />

tion 37,981, it ran for 34 days, believed a,<br />

new high mark for the town. The top<br />

figure for any Republic picture in the town<br />

previously was held by "Sands of Iwo Jima."<br />

There's not much pre-Christmas cheer for<br />

James Nederlander, manager of the Lyceum,<br />

legitimate roadshow house here. While the<br />

season to date has been the most successful<br />

by far of any in recent years, all of the eight<br />

attractions to play the house having chalked<br />

up big grosses, there's little in prospect in<br />

the way of booking for the balance of thewinter.<br />

The reason is the fact there are.<br />

very few shows still touring. Nederlander i<br />

already has played almost all of them, although<br />

the season is only four months old.<br />

J. J. Donahue, Paramount division man-j<br />

ager, was in from Chicago . . . Tom Letcher,<br />

Metro exploiteer here, was getting ready to<br />

receive Pat Smith, one of the "mermaids"!<br />

in "Million Dollar Mermaid." She has appeared<br />

in seven pictures with Esther Wil-j<br />

liams and now is making personal appear-',<br />

ances throughout the country to help exploit<br />

the impending release, which is set for the-<br />

Gopher Theatre here December 24.<br />

ji<br />

. . .<br />

.<b