DECEMBER

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NATIONAL EXECUTIVE EDITION
Indudmi tKt SMi'Onil Nr«i Pi|«i of All Edt1»«*i|
DECEMBER 6, 1952

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EYES HAVE
NEVER BEFORE
BEHELD SUCH
TECHNICOLOR
WONDERS AS
M-G-Ms
MILLION
DOLLAR
MERMAID
Movie theatres foresee
Millions of people and
Millions of dollars with
M-G-M's
Miracle Musical
"Million Dollar Mermaid"
M-m-m-m-m!
Aleny Xfuas, Happy New Year!

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LER GEORGE . GIVGT PAUL HARVEY • Wntten by JACK ROSE and MELVILLE SHAVELSON • Mus,«l Numbers Staged »"d Directed by LeRoyPnM
IL IN PARIS-Lyrics by E Y Harburg, Music by Vernon Duke
• Ordinal Songs- Lyrics by Sammy C»hn. Mus.c by Vernon Duke • Mus«l Direction by Ray He-ndod
•
Produced by WILLIAM JACOBS Directed by DAVID BUTLER

JENNIFER JONES' GREATEST SMASH SINCE "DUEL in the
11
The story of a flame
named Ruby... who wrecked
a whole town... S/N BY SIN,»,
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JENNIFER
IMlSI
CHARLTON
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KARL
MAL.DEN
A BERNHARD-VIDOR presentation
-Released by 20th Century-Fox
^^ ^^^^'^-n^^- DATE 'RUBY' FOR THE HOLIDAYS!
f^mwMim^mm^t^Mm.
Produced by JOSEPH BERNHARD and KING VIDOR- Directed by KING VIDOR • ScreenplaybySILVIARICHARDS-SforybyARTHURFJIZ-RlCf

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WE NATIONAL FILM WEEKLY
Publii'if'l in NiMf Sectioii.il Enilioiu
BEN
(Utor-in-Chief
SHLYEN
and Publisher
'INCENTIVE' FOR SELLING
MIS M. JERAULD Editor
kTHAN COHEN. Executive Editor
iSC SHLYEN. . . .Monooing Editor
Ui SPEAR Weitcrn Editor
L THATCHER. .Equipment Editor
HN G. TINSLEY. Advertising Mgr.
Publiitied Every Soturdoy by
ASSOCIATED PUBLICATIONS
bllcition Officts: S'JS V.in lliiinl lllid.,
riji ni) it. Mil Nallian Ciihi-ii. Km-cu-
Eil.lor. Jl-^'>(' Slil>rli. .Miiiiiiiiliii: Kill-
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fpfaonr Cllcstniil 7777.
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MalM«er; Jiinu's M. Jeraiilii. f^litor:
ster Kricilmiin. V^Iirnr Sho'^nijinllsiT
(Ion: Loll 1). (ierard. Kdltor rruniullun
Hon: A. J. SdirkFr. I'>|iilpmriit Adiir-
Tflfplionc (Xlliimbiis 5-6370.
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itral Offices: Editorial—ii24 S. Mlrhl-
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ARBITRATION NOW LOOKS LIKE
HOLDOVER FOR JANUARY DATE
Unlikely Industry Leaders
Will Be Able to Convene
Until after holidays
NEW YORK—Ai-bitration discussions
may go over to January after a period of
preliminary sounding-out on the part of
those concerned.
Eric Johnston, MPAA president,
now in
Argentine and expected back Monday (8),
may want to study all the developments
a confer-
before sending out invitations to
ence.
Since National Allied rejected the last
draft of the arbitration plan in Chicago, the
Western Theatre Owners have taken similar
action on the ground that the last draft
doesn't carry out the original outline and
is too wordy.
THREE FOR, TWO AGAINST
This leaves three exhibitor organizations
for arbitration, subject to further negotiations,
and two that have rejected it, as
the plan stands at present. Theatre Owners
of America, Independent Theatre Owners of
New York and the Metropolitan Motion Picture
Theatre Owners Ass'n, al.so of New York,
are the three that have openly stated that
they want further negotiations.
Wilbur Snaper, Allied president, has said
he is willing to go into a conference. Western
Theatre Owners Ass'n, it is believed, would
go along with whatever might emerge, if the
exhibitor groups succeed in getting some of
the legal verbiage eliminated so an exhibitor
can go into an arbitration proceeding
knowing what he is doing without the services
of a lawyer.
This is considered important by smaller
exhibitors, because the consent decree arbitration
supervised by the American Arbitration
Ass'n was so expensive that it fell
of its own weight, even though distributors
were paying the administrative expenses.
How the expense of the proposed system
will be met hasn't been decided yet. That
is one of the problems still to be discussed.
If a December meeting is called, it will have
to be during the December 14-20 week. Holidays
break up the two following weeks.
Allied's board of directors is scheduled to
meet in New Orleans January 10.
SEE SUBSTITUTE ON RENTALS
Since the Allied turn-down of arbitration
at Chicago some distribution attorneys have
repeated that they are still opposed to arbitration
of film rentals. Both distributors
and exhibitors have avoided any comment
on the possibility that arbitration of requests
for rebates where losses can be proved
might be offered as a substitute for the
film rental stalemate. This is one of the
problems that Johnston probably will want
to discuss with company presidents before
calling a meeting.
The other rock in the channel of arbitration
progress—pre-release films on which
advanced admissions are pressured one way
or another—could be settled In the opinion
of a number of exhibitor leaders.
One Vote 'Yes'
OKLAHOMA CITY—Morris Loewenstein,
president of the Theatre Owners
of Oklahoma, reported the board of directors
voted unanimously in favor of any
arbitration plan to be approved by the
national organization. This makes the
eighth TOA unit endorsing arbitration.
One Vote 'No'
COLUMBUS, OHIO—The board of
directors of the Independent Theatre
Owners of Ohio voted to approve action
of National Allied to reject the arbitration
plan in its present form and to
notify Abram F. Myers of the board's approval
of the rejection.
Who Will Control RKO
Still Moot Question
NEW YORK—Negotiations for a transfer of
control of RKO Pictures continued in a
suspenseful state during the week, with the
decision up to Howard Hughes, who usually
weighs the pros and cons of everything so
long the scales creak.
Twice early in the week it looked as though
an announcement would be made momentarily.
The official silence fell and rumors
resumed. Out of these there was gleaned the
following
1. Ralph Stolkin and his associates wanted
to get out and were willing to take a loss
on the initial payment if Hughes would agree.
How much this loss would be figured importantly
in the discussions.
2. It became known that Atlas Corp. was
definitely interested in an effort to put the
company back on the road to profits by
offering management advice and helping the
company to obtain bank credit.
3. Ned E. Depinet, president before the
Stolkin group bought the Hughes stock, was
asked to go to the coast for conferences.
He went Saturday and was still there late in
the week.
4. Atlas Corp., headed by Floyd Odium, the
investment concern which sold the 27 per
cent controlling interest to Hughes several
years ago, continued to figure in the discussions.
One report was that it might assume
management responsibilities if Hughes
reacquired the 1,013,420 shares he sold to
Stolkin and his associates. It was stated
that Odium was not interested in buying back
the Hughes holdings.
This report was generally credited. It was
understood banking interests favored it, and
banking support is important now if production
is to be resumed.
5. Time was pressing because a hearing on
the petition of a small group of stockholders
for the appointment of a receiver is scheduled
for December 10 in the U.S. district court.
The court made it clear that another postponement
might be granted, but a bank
executive pointed out that would solve nothing
until an executive control had been
established at the studio and in New York.
6. Milton Gettinger, New York attorney
who has represented banks interested in film
financing, as well as James A. Mulvey, president
of Samuel Goldwyn Productions, from
time to time, has worked out a plan for
tran.'sfer of control that would take in various
groups that have been mentioned as possible
purchasers or who have vital interests in the
distribution success of the company, as the
Goldwyn and Walt Disney companies have.
Gettinger stated Thursday from Florida,
where he is resting, that the plan had been
discussed by various groups, but that there
had been no joint meetings. It still was in
the discussion stage, he said.
Novel Problem Develops
In RKO Pictures Action
NEW YORK—Can a director of a motion
picture company resulting from divorcement
try to influence the affairs of the other company
resulting from divorcement without
being found in contempt of couit. even
though he is an accredited representative
of clients owning stock in the other company?
Does the fact he is a director in one
company rule him out from representing
the interests of clients in the other company
as an investment counselor?
Those are the novel questions which will
come up for the first time in court Tuesday
(9).
Louis Kipnis, attorney for a minority group
of stockholders seeking a temporary receivership
for RKO Pictures, raised the questions
Tuesday (2) when he obtained a show cause
order against David J. Greene, RKO Theatres
director and investment coimselor, from
Judge Sidney Sugarman in federal district
court. He charged contempt of court.
Kipnis argued that Greene had no right
to be represented by counsel at the November
21 receivership hearing, postponed to
Wednesday (10) for the filing of affidavits.
He held that a section of the consent decree
prohibits any director, officer or employe
of a company resulting from courtordered
divorcement to attempt to influence
the control of the other company resulting
from divorcement, and that Greene did so
when he sided with other RKO Pictures
investors in having counsel ai'gue against
a receiver.
8 BOXOFFICE December 6, 1962

GREATEST BOXOFFICE PICTURE:
1951-52 AWARD TO QUO VADIS'
urn'-
isait*-
01 ff
Trophies Go to
Zimbalist,
Producer; Mervyn LeRoy
Director of the Film
HOLLYWOOD—Producer Sam Zimbullsi
and ProductM-Dlrcclor Mervyn LeRoy this
week joined the proud and exclusive circle
of Hollywood filmmakers who have been
recipients of the annual BOXOFFICE
BAROMETTKR award for the Kreatest boxoffice
picture of the year. Their "Quo
Vadis.
" for Metro-Goldwyn-Mayer, was the
feature which won them the distinctive
kudos when it was determined, through
statistics gathered by this magazine, that It
was the top grosser of the 1951-52 season.
PRESENTATION AT STUDIO
Presentation of the handsome trophies
which record the winning accomplishment
were made on behalf of Ben Shlycn. publisher
and editor-in-chief of BOXOFFICE.
by Ivan Spear, the publication's Hollywood
editor.
In reviewing the outcome of the annual
compilations, details of which will be printed
in the forthcoming annual edition, BOX-
OFFICE BAROMETER. 1952-53, Spear called
attention to the fact that third place among
money-makers of the recent season also went
to an MOM feature. "An American in Paris."
produced by Arthur Fieed and directed by
Vincente Minnelli. The second spot went
to "The Greatest Show on Earth," a Cecil
B. DeMille production for Paramount release.
This was the sixtli year that the BOX-
OFFICE BAROMETER annual award has
been made. Previous winners included:
"David and Bathsheba." 20th Century-Fox.
1950-51: produced by Darryl F. Zanuck,
directed by Henry King.
"Samson and Delilah," Paramount, 1949-50:
produced and directed by Cecil B. DeMille.
"The Snake Pit," 20th Century-Fox, 1948-
49; produced by Anatole Litvak and Robert
Bassler. directed by Litvak.
"Gentleman's Agreement." 20th Century-
Fox, 1947-48: produced by Darryl F. Zanuck,
directed by Ella Kazan.
"The Best Years of Our Lives," RKO
Radio-Ooldwyn, 1946-47: produced by Samuel
Goldwyn. directed by William Wyler.
BIBLICAL FILMS WIN OUT
Dore Schary, MGM vice-president in charge
of production, who served as master of ceremonies
at the presentation, noted that for
the past three seasons the award for top
grosses has gone to a spectaculai- Techniqolor
feature with a Biblical or religious
background.
"In my opinion," Schary commented, "this
indicates a resurgence of a more spiritual
viewpoint on the part of motion picture
patrons and demonstrates their eagerness to
support, in profitable numbers, film.- that
have a religious genesi-s—especially when they
are presented excitingly, spectacularly and
colorfully—and when they are leavened with
I'roducer Sam /imbali^t (left) and prtxiurrr-Dirrrtor .Mrrvyn l.cnl.« tlirni tlir anniul
BOXOFFICE BAKOMKTER trophies.
a romantic story, such as was the case with
each of the winners In the past three seasons."
E. J. Mannix. vice-president and studio
general manager, and a member of the executive
board, and other MGM dignitaries
were on hand to congratulate ZlmbalL^t,
LeRoy and Srhary
Johnston to Report on Progress
On Lifting Argentine Restrictions
NEW YORK—Eric Johnston, president of
the Motion Picture Ebcport Ass'n, will be In
New York Monday i8i with details of the
progress he has made at Buenos Aires in
seeking the lifting of Argentina restrictions
on the U.S. industry. It will be the end of a
South American trip that took him also to
Brazil and Uruguay. The MPEA .said he
might visit Chile during the week before his
return.
Reports received here were that Johnston
was optimistic about finding a -solution to
Argentine-American differences, and that he
might have the text of an luter-country agreement
to offer the MPEA member company
presidents for study. He had held conferences
with Jeronimo Remorlno, foreign minister,
and Raul Apold, head of the information subsecretariat.
Argentina has been a sore spot since there
have t>een no remittances from that country
since 1947. An agreement was reached with
Argentina in May 1950 and ratified in July
1951 covering remittances of dollar earnings,
but none have been permitted. The agreement
was to run for five years and under It
the Industry here was to get profits up to
$1,100,000 annually, or 50 per cent of earnings
at the official free rate of 14 pesas to the dollar.
The remainder could be invested in local
enterprises. About $2,000,000 has been tied up.
Argentina imports of U.a films in the last
18 months have totaled about 300. It had
been understood that they would be admitted
without duty and be promptly reviewed by
censor boards .so that distribution would not
be held up, but 178 are still awaiting licenses.
The Argentine government has pleaded a
dollar shortage. Dollars are still In short
supply. However, observers now believe that
Johnston chose the right time to vtJll
Buenos Aires because the Argentines are said
to be interested In cultivating the Republican
administration that will take over in Washington
In January. It Is said that for that
reason they may release film funds to show
a good faith not previously In evidence.
Court Upholds RKO
In Paul Jorrico Suit
HOLLYWOOD PrcceUenlial In its b
affect motion picture screen credits was the
ruling handed down Wedne.sday i26i by Superior
Judge Orlando H. Rhodes, upholding
the contention of RKO Radio that It was
within Us rights In refusing screen credit to
Scenarist Paul Jarrlco on "The Las Vegas
Story" because he had refiLsed to testify at a
House Un-American Activities Committee
probe about whether or not he was a Communist
party member.
"i
December 6, 1952

|
i
'PuUe^mt^
United Paramount Theatres
Still Must Divest 124
Sixty given up by December 3
in line with
terms of consent decree; deadline for another
third is March 3 and for remainder Sept. 3,
1953; prior to last divestiture, 888 dropped.
*
TOA Mid-Winter Board Meeting
Now Scheduled in New York
Charles Skouras, chairman, moves it from
Los Angeles and calls it for January 25-27;
executive committee to meet first day and be
joined at dinner by board.
J. Arthur Rank Wins Case
Involving Quota Default
Board of Ti-ade had charged in court that
he failed to give British second featui'es 25
per cent of playing time; court upholds defense
that he lost money on them.
New Greek Industries Topic
Of Skouras Talks in Athens
News dispatches say 20th-Fox head discussed
possibilities for establishing oil refining
and sugar plants in Greece with prime minister
and other officials.
Edwin J. Smith Named UA
Assistant Foreign Head
New post created after resignations of B.
D. Lion and Ned Clarke; appointment made
by Alfred Crown, foreign department head,
effective December 8.
I
September Admission Take
|
Behind Previous Year
October tax collections, which are based on
September receipts, totaled $31,294,629 as
against $37,302,260 in October 1951; September
collections were $32,174,968.
Large RCA Synchro-Screen
Demonstrated in New York
More than twice the size of the usual
I
motion picture theatre screen, it measures
56 feet wide and 24 feet high, of which 30
feet, seven inches is actual picture width.
;
Paramount Holding Series
Of Regional Meetings
First Wednesday i3i in Philadelphia; others I
to be in Dallas, Sunday and Monday; Los
Angeles, December 9, 10; Chicago, December
12, 13; New York, December 15, 16; Toronto
meeting to be determined later.
X
Para. Signs Co-Production
Deal With Italian Firm
At least ten features a year will be made
with the Ponti-De Laurenti.s company; two
pictures, "The She-Wolf" and one untitled,
are in work; Paramount will handle European
distribution.
J
Steve Broidy Is Elected
IMPPA President
HOLLYWOOD—Succeeding the late I. E.
Chadwick, who had held the post continuously
from 1924 until his death late last
month, Steve Broidy, president of Allied
Artists, has been elected president of the
Independent Motion Picture Producers Ass'n,
representing 35 filmmaking companies.
Named vice-president at a meeting held
Monday (1) were Jack Broder of Broder Productions
and Realart; Robert L. Lippert, Lippert
Picture.?, and Sam Katzman, who produces
for Columbia release. Edward Finney
was re-elected secretary-treasurer.
IMPPA members passed a resolution paying
high tribute to Chadwick for the long service
which he rendered the organization. The
resolution will be contained in a scroll to be
given his widow and son.
After announcing that the next IMPPA
meeting will be held within a few weeks to
formulate plans for activities during 1953.
Broidy declared:
"We are determined to continue operations
on the same high plane and following the
same fine ideals which were set down by
Mr. Chadwick and followed so closely by him
during his 28-year tenure of office. We fully
recognize the void left in our organization
by Mr. Chadwick's death, and realize it is one
which never can completely be filled. But his
aims for the effectiveness of the organization
within the film industry shall be our
aims and we shall strive to meet them."
Ben Shlyen to Represent
Trade Press With COMPO
NEW YORK—Ben Shlyen, publisher of
BOXOFFICE, has been named as representative
of the tradepress on the executive committee
of the Council of Motion Picture Organizations.
He succeeds Jack Alicoate, publisher
of the Film Daily.
Jay Emanuel, publisher of the Exhibitor, will
be Shlyen's alternate. He succeeds Charles E.
Lewis, publisher of Showmen's Trade Review,
who was Alicoate's alternate on the committee.
Cites
BOXOFFICE Aid
To 'Jimmy' Fund Drive
Arthur Lockwood, co-chairman of the
1952 "Jimmy" Fund drive in New England,
.says the success of the campaign
which resulted in the opening of a modern
children's cancer research hospital
in Boston, would never have been possible
without the cooperation of BOXOFFICE.
"We are fully aware," he wrote, "that
the successful results of the 1952 'Jimmy'
Fund drive would never have been possible
without the excellent cooperation we
have received from BOXOFFICE.
"During the course of our campaign
your publication has given most generously
of space, and has been the medium
that brought the 'Jimmy' fund to the
attention of the people in the motion picture
industry."
STEVE BROIDY
New IMPPA President
20lh-Fox 33-Week Nel
Exceeds 1351 Period
i
NEW YORK—Twentieth Century-Fox has
reported consolidated net income for the 39
weeks ended September 27 of $3,845,946. equal
to $1.39 a share, compared with $2,147,628, or
69 cents a share, for the same 1951 period. The
total includes the income from all subsidiaries,
including Westco Theatres Corp. and Roxy
Theatre, Inc., and is after taxes and all
charges.
The 1952 amount includes a special credit
of $1,077,755, equal to 38 cents a share, due
to a change in accounting procedure regarding
foreign operations. The change was made to
consolidate foreign operations for the same
periods as domestic operations. Previously, if
they had been consolidated five weeks later,
but better airmail service has made a simultaneous
accounting possible, the company
.said. Before this credit, the earnings were
$2,768,191. There are 2,769,484 shares of common
stock outstanding.
Income from film rentals rose to $67,149.-
364 from the 1951 figure of $66,050,817. The-
'
litre receipt, were $41,508,215, compared with
$43,618,276. The directors noted a 25-cent
quarterly dividend payable December 24 to
stockholders of record December 9.
Minneapolis Suburb Votes
Against Drive-In Theatre
MINNEAPOLIS—In a referendum election,
suburban Golden Valley voters went on record
against having a drive-in theatre within
the municipality. The proposed repeal of the
ordinance banning ozoners w'as defeated 63 to
310. There were five applicants for the license,
including the former mayor who originally
had voted for the ordinance.
WB to Pay 25c Dividend
NEW YORK—The board of directors of
Warner Bros., Inc., have declared a dividend
of 25 cents per thare on the common stock,
payable Jan. 5, 1953 to stockholders of record
Dec. 15, 1952.
illlSS
10 BOXOFFICE December 6. 1952

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A BERT E. FRIEDLOB PRODUCTION
•
RELEASED BY 20th CENTURY-FOX

NO REASON FOR GLOOM OVER
FATE OF TAX CUT CAMPAIGN
Too Early Yet to Indicate
How New Administration
Will Stand on Repeal
By AL GOLDSMITH
Washingto7i Bureau, Boxoffice
WASHINGTON—Exhibitors and other
film industry officials who are concerned
about the fate of the federal 20 per cent
admissions tax at the hands of the new Republican
Congress should not be too upset
this early in the game over the scarcity
of positive omens regarding congressional
intent.
The truth of the matter is, key congressmen
—although generally sympathetic toward the
industry's phght—don't know themselves
what can be expected in the coming session.
TOO MANY IMPONDERABLES
There are just too many imponderables, too
many unknown factors with a direct bearing
tax legislation—not merely the admis-
on all
sions levy or even all excise imposts—for any
congressman to stick his neck out at this
time and come up with a flat prediction.
First, they point out, the presentation of
the 1954 fiscal year budget must be awaited
for indications of necessary expenditures in
the year starting July 1, 1953. And the budget,
which will be sent to Congress before the
inauguration of General Eisenhower, is being
prepared by the outgoing Truman administration.
Several Republican leaders already have
stated that the budget—which is rumored to
total in the area of $80,000,000—can and must
be cut down to from $65,000,000 to $70,000,000.
But other key Republicans are skeptical that
this can be done.
The overwhelming bulk of the budget is
allocated to defense and defense-supporting
activities, so it is obvious that any possible
cuts of a significant nature will depend on
the development of international problems,
including the Korean war and relations with
Russia, and on the trend of the foreign aid
policy under the Eisenhower regime.
Any tax reductions must necessarily be
predicated on expenditures. And there is no
way of forecasting how much tax revenue can
be slashed until the expenditures picture becomes
clearer. And then, if it is decided that
a tax reduction is possible, Congress must figure
out in what fields the reductions should
be applied.
COMMITTEE IS UNCERTAIN
Starting point for all revenue legislation
is the House Ways and Means Committee,
and those Republican members who have
been in Washington since the election are
frank to admit that they cannot tell now what
is likely to happen.
There are, however, a number of tax matters
which would appear to take precedence
over the consideration of the admission tax,
and which must be watched closely as an indicator
of the industry's prospects for relief.
Under the Revenue Act of 1951, the excess
profits tax expires on June 30, 1953. and,
Oklahoma Delegation
100% for Tax Relief
OKLAHOMA CITY — Positive commitments
to support tax relief to the
motion picture industry have been made
by the all six congressmen from Oklahoma,
Morris Loewenstein, president of
Theatre Owners of Oklahoma, said this
week. He has forwarded the commitments
to headquarters of the Council
of Motion Picture Organizations in New
York, where the admissions tax repeal
campaign is being directed.
according to the best qualified observers,
stands the best chance of being allowed to
lapse, since it hasn't proved to be the revenueproducer
anticipated, and because everybody
acknowledges that it is an unfair and
inequitable levy.
The bill also provides for a return to the
pre-1951 personal income tax rates on Jan. 1,
1954, unless Congress takes other action in
the meantime. And here, of course, is the
field in which Congress would like most to
effect a reduction, in view of the Republican
campaign promises. But even here, although
there is guarded optimism, there is no feeling
of certainty that a cut can be accomplished.
In addition, the normal corporate tax rate
is scheduled under the 1951 act to revert to
its pre-Korean 25 per cent level if no action
is taken by Congress.
And finally, the excise increases made in
DENVER—U.S. Senator Eugene D. Millikin
of Colorado gave the film industry representatives
here a promise of support in
the industry battle for elimination of the
20 per cent federal admissions tax and also
gave some constructive advice on how to
present the case for killing the tax
Exhibitors were briefed on how to circumvent
some of the red tape usually encountered
by the uninitiated when they attempt
to get favorable legislation started in Congress.
Pointing out that he was acting only
in an advisory capacity, since any taxcutting
measure must originate in the House
Ways and Means Committee. Millikin gave
the Denver theatremen who met with him
this advice:
"You're movie people. Why not present
your case through the movies? Get the
best script writers and the top talent available.
Make a succinct, entertaining film tliat
will convey your point to every .senator and
representative."
The Denver theatremen are getting in
touch with studio people and hope to report
that measure would terminate in April 1954
When it comes to excise reductions, many
observers feel that if the decision is made
that some reductions are possible, the entire
field must be considered, and the merits of
all industries saddled with excises surveyed,
rather than special treatment of one or more
individual excise levies.
On the other hand, there are some congressmen
who honestly feel that the admission
tax does rate special attention, on the
grounds that it is the most inequitable of the
excises. One highly placed member of the
Ways and Means Committee—a Democrat,
however—is reported to be preparing a bill
to reduce the admission tax rate from 20 per
cent to 10 per cent, and at the same time set
a minimum price level below which admissions
would be tax-exempt.
He also is reported to be giving thought to
some sort of a bill under which an over-all
body representing those industries with excise
taxes on their products would be set up to
coordinate consideration of excise tax reductions.
Still another committee member, while
acknowledging that trends were unpredictable
at this time, did express the view that any
industry burdened by an excise levy as high
as 20 per cent can make " a good case for
itself."
And another Ways and Means member said
that hardship caused to an industry by an
excise tax should be considered irrespective
of the general tax situation, but added, that
if a reduction in the admissions tax were
to be considered on that basis, the industry,
"if it is smart," would revert to its original
position of 1950 that benefits of a tax cut
would be passed on to the moviegoers.
A Senator Gives Exhibitors Some Tips
On Using Movies to Get a Tax Cut
substantial progress by the time Congress
convenes. In presenting the case of the
theatres, Robert Selig, executive vice-president
of Pox Intermountain Theatres, declared
that "the tax is discriminatory," and
added:
"Many small theatres over the United
States are closing because of the tax, which
in many instances represents the difference
between profit and loss. Department stores
are taxed on some of their merchandise,
such as furs and cosmetics, but they have
many other things to sell. Theatres have
only entertainment to sell and that is taxed."
UA Heineman Sales Drive
Set to End December 6
NEW YORK—The United Artists Bill
Heineman Sales drive went into its final
week with Los Angeles, New Orleans and
New Haven leading in each of the three
groups into which the contest has been operated.
The windup was set for December 6.
'
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12 BOXOFFICE December 6. 1952

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THEATRE TV INSTALLATIONS UP
TO 102 HAVING 227WO SEATS
Total Rises 66 in One Year
With More Coming Soon;
Located in 53 Cities
By SUMNER SMITH
NEW YORK—Large-screen theatre television,
long dormant, has suddenly come
alive. By the end of the year, at least 102
theatres In 53 cities seating about 227.000
patrons will have equipment In operation.
The Increase. If not phenomenal, Is worth
study.
The figures compare with 36 installations
in 23 cities in September 1951 and 88 In 51
cities less than three months ago. The endof-the-year-total
of at least 102 Is a conservative
estimate. Television equipment
manufacturers, in deference to the wishes
of their customers, do not report orders on
hand and leave it to their customers to report
completed installations. However, the
listing which follows later identifies a number
of equipped theatres not previously reported
in any publication, some of them now
in the throes of installation.
WIDE UPT-ABC INTEREST
A lot of attention television-wise is being
focused on United Paramount Theatres the.se
days. This circuit will lead the field with
at least 25 installations active before Jan. 1.
1953. and more to come shortly. Leonard H.
Golden.son. president, and Robert H. O'Brien,
.'secretary-treasurer, have long emphasized
their interest in renting theatres for off-hour
television conventions and sales meetings for
additional revenue.
It is noteworthy that UPT is equipping theatres
at a time when a favorable report is
expected from the Federal Communications
Commission on a merger of UPT with the
American Broadcasting Co. It is conceivable
that the TV-equipped theatres could tie in
to that setup, but UPT is not talking and is
talcing nothing for granted prior to FCC
approval.
Generally, the awakened interest in theatre
television is based on an advance in programming,
the lack of which in the past has
caused exhibitor complaints about the cost
of .seldom-used installations and carrying
charges. AH the exhibitors have had to lure
in to watch the television screens
have been fights. Some of these have drawn
while others have not. There also have been
civilian defense meetings, but those hardly
came under the heading of entertainment.
TWO SALES CONVENTIONS
Now two sales conventions are in the offing,
that of James Lees & Sons Co., carpet manufacturers.
Monday (8i, and that of Bendix.
which promises a surprise in the way of new
equipment. December 30. Neither of those
comes under the heading of entertainment,
but both come under the heading of revenue
for the theatres, which will rent their facilities
during off-hours in the morning. At
least one other sales convention will follow
early in 1953.
On the entertainment end. there will be
something distinctly new in a presentation
No Television Deluge During 1953,
Rate of Station Permits Indicates
WASHINGTON—There will be no television
deluge in 1953.
Much of the excitement that prevailed
last spring when the Federal Communications
Commi.ssion opened the ultrahigh
frequencies for general use wa.s ba.sed on
the assumption that about 2.000 applications
for construction permits would roll
in and that many of them would be granted.
The expected gold rush for the air waves
hasn't materialized. The A.s.soclated Presa ha.s
estimated that the number of new stations to
be expected In 1953 ranges from 35 to 100
This does not include applications for a-s-
of the opera "Carmen" December 11 from the
stage of the Metropolitan Opera House here.
Like the telecasts of fights, that will attract
a type of audience not usually found In a picture
theatre. There is great interest in the
test and there are many opinions as to how
it will work out. Other announcements of
theatre television entertainment will follow
shortly.
Spyros P. Skouras, president of 20th Cen-
'ury-Fox, has promised an important announcement
shortly about the Eidophor color
system which the company controls and which
is now being readied for u.se. Charles Skouras
has said the system will go into many western
theatres, and he has talked about setting up
central points from which programs would be
telecast to a group of theatres. It could well
be that UPT is interested in that type of
setup.
Last and not least is the scheduled appearance
of industry representatives before the
FCC in January to continue their argument
for an exclusive industry telecasting setup.
There is opposition to the plan and it is likely
there will be considerable argument and
counter-argument before the FCC hands down
its decision.
Big news about color television could break
almost any day. from Paramount, which has
been conducting experiments for a long time,
as well as 20th-Fox. Radio Corp. of America,
which is perfecting its all-electronic, compatible
system, and Columbia Broadcasting
System, with its color-wheel method that was
approved by the FCC. Paramount is certain
to make an announcement soon about its
Lawrence color tube, but that Ls for use in
TV .sets and not. .so far as is known, for use in
transmitting large-screen programs in color.
The installations listed by states and cities
and giving the seating capacity of a theatre
follow
ALABAMA— Bcrnningham Ritl. 1,473.
ARIZONA— Phoenix: Poranwunt, 1,523.
CALIFORNIA — Lo4 Angclcj Orph«um. 2.200.
Downtown. 1.757. Poromouni. 3.387. Ri(z. 1.363.
Hollywood Hollywood. 2.756. Beverly Hill> Beverly
Hills. 1.612. Huntington Pork Huntington Pork.
1,468; San Berncrdirx) Ritz, 920. Son Froncttco:
Poromount. 2.646, Telcncws, 400
Rlgnment of wavp|rn«th.'< for theatrr clr< ..'
Some Idea of the time coiuumcd In ilo;i.ii
bUAlne.iK with the PCC can be obUlncd (ram
the United Paramount Theatn*>Ainen'-nn
Broadcaitlng Co. menter application. 8tr^>on Ke Pork St Jomm. 1.58$.
Comdcn Stonlev. 2,213 Fort Lee Lee. 1,354. Orortge
Poloce, 1,400: Rutherford S-3 Dnve-ln. 1.300 con
NEW YORK—Greater New York City; For(»iam
2.191, Fox. 4.040. Marine, 2.082. Queera. 2.146,
Poroirvount. 3.650. Worner. 2.711. GuikJ 450, Victoria.
2.282 Lone. 1.600, Criterion. 1,671. Binghamton
Copitol. 2.250. Albony Grond, 1.497. 8uffo«o
Century. 2.911. Center. 2.091
NORTH CAROLINA—Chortotte Carolina. I.40S.
OHIO—Cleveland Poloce. 3.293. Slate. 3.446.
Allen. 3.009, Hippodrome. 3.465. Exjuire. 714, Cincinnati
Albee. 3.037; Dayton Keith't, 2.669. Tole 1 A29
Tacoma:
BOXOFFICE December 6, 1952 13

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MGM Schedules 15 Films
For Early 1953 Start
HOLLYWOOD—As the result of ten days
of top-echelon executive huddles just concluded
at the studio. MGM's 1952-53 picturemaking
program will be maintained at an increasingly
fast pace through the scheduling
of 15 pictures to start during the coming
three months. The slate was announced by
Dore Schary, vice-president in charge of production,
after east-west executive conferences
for
which Nicholas M. Schenck, president of
Loew's. Inc., and Vice-presidents Charles
Moskowitz. Joseph Vogel and Howard Dietz
came out from New York. Participating for
the studio, in addition to Schary. were members
of the Culver City film plant's executive
*
board, E. J. Mannix, Ben Thau, L. K. Sidney,
J. J. Cohn. Lawrence Weingarten, Kenneth
MacKenna, Marvin Schenck and Charles
Schnee.
In addition to the 15 features being readied
for production in coming weeks. Schary added
that a tentative 1953-54 program has been
outlined, drawn from among 52 story properties
which are in long-range preparatory
stages.
Here are the 15 titles soon to go into work:
Latin Lovers. Technicolor musical starring
Lana Turner and Ricardo Montalban, which Joe
Pasternak will produce and Mervyn LeRoy will
direct.
Years Ago, a romantic comedy toplining
Spencer Tracy, Jean Simmons and Teresa
Wright, to be produced by Weingarten and directed
by George Cukor.
All the Brothers Were Valiant. Technicolor
adventure story of the whaling-ship era,
with Robert Taylor, Stewart Granger and Elizabeth
Taylor, to be directed by Richard Thorpe
and produced by Pandro S. Berman.
Blie Goodess. Producer Edwin H. Knopf's comedy
starring Red Skelton, which Robert Z. Leonard
will direct.
Easy to Love, Technicolor musical toplining
Esther Williams, a Pasternak production, with
specialty numbers to be staged by Busby Berkeley.
Interrupted Melody, biography of singer Marjorie
Lawrence, who will be portrayed by Greer
Garson. Jack Cummings will produce.
Take the High Ground, story of the armed
services, to be filmed in .Ansco Color with Schary
personally producing. The cast will include James
Whitmore and Dean Miller, and Richard Brooks
will
direct.
Jefferson Selleck, from the best-selling novel,
to star Spencer Tracy, with Joseph L. Mankiewicz
as producer-director-writer.
K:ss Me Kate, from Cole Porter's stage musical,
starring Kathryn Grayson; to be produced by
Cummings and directed by George Sidney.
.Affairs of Dobie Giillis, featuring Debbie
Reynolds, which Don Weis will meg for Producer
.'\rthur Loew jr.
One More Time, a Lana Turner starrer, which
Cukor will direct and Armand Deutsch will produce.
I Married West Point, a William Grady jr.
production.
Flight to the Islands. The Big Leaguer and
Scarlet Coat, all to be lensed in Ansco Color.
Three other Technicolor specials are scheduled
for early spring, including "King Arthur
and the Round Table," starring Robert Taylor:
"Rose Marie," from the Rudolph Friml
operetta: and "Brigadoon," based on the
Broadway stage hit. Film rights also have
been acquired to "The Ruth Etting Story,"
biography of the noted singer.
Presently in work are "Mogambo." "Invitation
to the Dance," "The Band Wagon,"
"Give a Girl a Break" and "A Slight Case
of Larceny." These are in addition to 27
films already completed and awaiting relea.se.
1
U-l Executives to Meet in Hollywood
During Week to Map Out Policies
HOLLYWOOD—To perfect production, distribution
and promotion plans for the coming
year, executives in charge of these pha.ses
of Universal-International's activities will
launch a week-long .series of top-level policy
sessions beginning Monday (8) at the studio.
Division and district sales managers will participate,
as will eastern and western promotion
executives, studio and home office representatives.
For the studio, the meeting will be attended
by William Goetz, in charge of production;
David A. Lipton. vice-president in charge of
advertising and publicity; Edward Muhl, vicepresident
and general manager: Al Horwits.
publicity director, and other officials. Here
from New York will be President Milton R.
Rackmil; Alfred E. Daff, executive vice-president;
Charles J. Peldman, general sales manager;
N. J. Blumberg. board chairman: Adolph
Schimel, vice-president and general counsel;
Charles Simonelli, eastern advertising-publicity
manager; Philip Gerard, eastern publicity
director, and Jeff Livingston, eastern advertising
chief.
They will be joined at the studio by Ben
Katz. midwest promotion representative; Ray
Moon, assistant general sales manager; F. J.
A. McCarthy, .southerri and Canadian sales
chief; P. T. Dana, eastern sales head; Foster
M. Blake, western sales manager; James J,
Jordan, in charge of circuit sales; Harry Fellerman,
sales head of U-I's special films division,
and A. W. Perry, head of Empire-Universal
in Canada, which distributes U-I films in
that country.
District managers participating will be
David A. Levy. New York; James Frew, Atlanta;
Manie M. Gottlieb, Chicago: Henry J.
Martin, Dalla,s: P. F. Rosian. Cleveland; Lester
Zucker, Kansas City; John J. Scully, Boston,
and Barney Rose, San Franci.sco.
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Italian Film Group Sets
Six for 1953 Release
NEW YORK—Italian Films Export will
aim at the regular commercial theatres,
rather than art houses, with a program of
six major Italian pictures, which are set
for nationwide release during the first six
months of 1953, according to Bernard Jacon,
vice-president in charge of sales.
IFE will have a sales force of 18 men by
January 1, including five division managers,
to cover the 31 exchange areas with selling
material on these pictures, Jacon said. He
will leave December 8 on a month-long trip
to install divisional personnel in the IFE
branch offices in Cleveland, Chicago, Atlanta
and Los Angeles, and to finalize booking
dates in major cities.
TO START WITH 'ANNA'
Starting with "Anna," starring Silvana
Mangano, which will be released in January
in an American-language version, recently
dubbed in New York, at least half
of the films will be launched in Americandubbed
versions. "With the language barrier
now lifted for Italian films, the stories and
casts of our pictures assure general audience
interest," Jacon said.
IFE will have promotion campaigns lined
up for all these pictures, including trailers,
advertising campaigns, promotion tieups and
publicity and exploitation material. Specially
prepared kits will enable exhibitors to tie
up with national publicity and promotion on
the pictures. A trailer will be prepared for
TV and six-sheets and all other accessories
will be made up, probably by National Screen
Service, Jacon said.
The five regional IFE offices will be located
(1) in New York, with an eastern divison
manager, who will supervise three sales representatives,
one covering upper New York
State and Hartford; a second covering Boston
and New Haven and a third covering
Washington, Philadelphia and Charlotte; (2)
in Cleveland, with a central division manager,
who will supervise a sales representative
for Cincinnati and Indianapolis, and a second
for Detroit, Pittsburgh and Buffalo; (3)
in Chicago, with a midwest division manager,
who will supervise a sales representative for
Minneapolis and the upper part of Iowa
and Nebraska from Des Moines and Omaha,
and a second for Kansas City, St. Louis
and the south part of Iowa and Nebraska;
(4) in Atlanta, with a southern division
manager, who will supervise a sales representative
for New Orleans and Memphis
and another for Dallas and Oklahoma City,
and (5) in Los Angeles, with a western
division manager, who will supervise a sales
representative for San Francisco, Portland
and Seattle, an another for Denver and Salt
Lake City.
OTHER RELEASES SCHEDULED
The five division managers, each with long
experience in their particular territory, will
be announced by Jacon later in December.
In addition to "Anna," the six IFE releases
set include two other dramas, a romantic
comedy, a musical and a special
Easter release. They are: "Bellissima," starrinR
Anna Magnanl and a child star, Tina
.".1)1^^113, which will be released in February
18
IFE Releasing Corp, new distribution
setup for selling Italian Films Export
product in this country, lias completed
a roster of executives. They are: (1-r,
standing) Bernard Jacon, vice-president
in charge of sales; Jonas Rosenfield jr.,
vice-president in charge of advertising,
promotion and publicity, and (seated) Dr.
Renato Gualino, president.
in a sub-titled version; "Times Gone By,"
an octet of short stories directed by Alessandro
Blasetti, starring Vittorio de Sica,
Gina Lollobrigida and Aldo Fabrizi, to be
released in March in a sub-titled version;
an untitled life of Pope Pius X, which will
be released for Easter in an Americanlanguage
version; "The Young Caruso," featuring
the voice of Mario Del Monaco, now
a Metropolitan Opera star, which will be released
in an American-language version in
April, and "Girls of the Piazza," directed by
Luciano Emmer with Lucia Bose, Liliana
Bonfatti and Cosetta Greco, to be released in
a subtitled version in May.
"Europe '51," the Roberto Rossellini picture
starring Ingrid Bergman with Alexander
Knox, will be released by IFE in the fali
and, after September, there will probably be
an increase of releases to more than one a
month, Jacon said. For the first time, IFE
has enough money for promotion of these
pictures in national magazines, columns and
on TV and radio. There is a possibility that
Anna Magnani will make her first visit to
the U.S. for personal appearances in connection
with "Bellissima," in which she has
a financial interest.
Jacon's first stop will be Chicago, December
8-9, where he will install top personnel
and screen "Anna" for buyers and exhibitors.
He will follow the same procedure
in Cleveland, December 10-13; Atlanta, December
13-16; Los Angeles, December 17-18,
and San Francisco, December 18-20, where he
will also conclude plans for the pre-release
opening of "Anna" at the St. Francis Theatre
January 6. The picture is also set to open
at the Center Theatre, Buffalo, January 8.
Both are United Paramount houses. Jacon
has also scheduled exhibitor sessions in
Dallas, Miami and Jacksonville later in
December.
Jacon held a tradeshowing of "Anna" for
New York circuits before he left for Chicago
and he expects to have showings for all
circuit and independent buyers by January 1.
IFE Releasing Heads
Line Up New Project
NEW YORK—Officers of the newly formed
IFE Releasing Corp. wUl be Dr. Renato
Gualino as president, E. R. Zorgniotti as
executive vice-president, and James Rosenfield
jr. as vice-president in charge of advertising,
publicity and promotion.
All three will continue as top executives of
Italian Films Export. Dr. Gualino is general
director of public relations.
The parent organization (IFE) also has
added a division of newsreels a:'a short subjects
headed by Robert Gordon Ldwards and
a television division under the direction of
Ralph Serpe.
Rossellini Is Directing
Bergman Film in Rome
ROME—Roberto Rossellini has started
shooting the Ingrid Bergman sequence of
"We Women" at Santa Marinella. Tyrrhenian
costal town near here, according to word received
by Italian Films Export in New York.
A sequence starring Alida Valli, directed
by Gianni Franciolini, has been completed
and the Isa Miranda sequence, directed by
Alberto Lattuada, will go before the cameras
shortly. The final episode will star Anna
Magnani under the dii-ection of Luchino
Visconti, who directed her in "Bellissima."
Lux Films will produce a Technicolor version
of D'Annunzio's "Cabiria" in Rome in
1953, according to word received by Italian
Films Export. The original silent screen version
of "Cabiria" was made in Italy in 1913
and was a boxoffice hit, both in Italy and
the U.S.
UA. 2 Italian Producers
In Joint Producing Deal
ROME—An arrangement for the joint Italo-
American production in Italy of pictures for
worldwide distribution has been concluded by
Arthur B. Krim, president of United ArtUts,
and Angelo Rizzoli and Robert Haggiag of
Italy.
The arrangement calls for the merger of
Dearfilm, a company distributing Italian
films, and DAI, the company which is the
exclusive agency for distributing UA releases
in Italy, into a new film distribution company.
This new company will distribute all UA releases
in Italy in the future. Haggiag is the
head of DAI and Rizzoli, Italian publisher
and producer of "Tomorrow Is Too Late" and
"Don Camillo," is the head of Dearfilm.
Kreisler Firm to Handle
Italian Feature in U.S.
NEW YORK—International Film Associates,
headed by B. Bernard Kreisler, former
executive director of the advisory unit
for foreign films for the Motion Picture Ass'n
of America, will distribute the Italian language
feature, "Ring Around the Clock," in
the U.S. in January.
Present plans are to open the picture at
a New York art theatre with a charity benefit,
with proceeds to be turned over to Boys
Town in Italy. The picture was directed by
Paolo Tambmella and stars Paolo Stoppa,
Lamo Gazzolo and Patrizia Mangano.
Kreisler has named Michael Hall publicity
director for
the film.
BOXOFFICE Decembi-r 6. 1952
?fi
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BUSINESS WAY UP in early dates, with Jane .
. .
. .
the singing, hip-swinging, gun-slinging terror of
good men and bad . making things jump! Ask
them in New York, Des Moines, Pittsburgh,
Boston, Kansas City, Minneapolis, St. Paul,
San Francisco, Providence, Buffalo, Cleveland,
Salt Lake City, Seattle . . . and
cities Coast to Coast!
scores of other key
JAHE RUSSELL Q^
Co-Starring
GEORGE BRENT
in
TRUCOLOR
ndle
IS.
Film t-r '
Kre* -/offer than
picw^ lof: The way
hne sings ''The
rilded Lily!"
th SCOTT BRADY • FORREST TUCKER • ANDY DEVINE
Produced by Associate Producer Directed by Screenplay by
j^i» )WARD WELSCH • ROBERT PETERS • ALLAN DWAN • HORACE McCOY and NORMAN S. HALL

'
'
7Ke«t^Md SvcHt^
FiihiliQLiion Outlook
PROSPECTS that Eric Johnston will call
a conference to see whether it is possible
to work out a formula for salvaging the
arbitration plan are good. Johnston is expected
back from South America December
7 or 8.
He may want to take a few days to discuss
the outlook with company heads.
Whether it will be a call for a conference
of the drafting committee that succeeded
the original unwieldly arbitration committee,
or an informal meeting of exhibitor
unit heads with distribution heads remains
to be decided.
Alfred Starr, TOA president; Mitchell
Wolfson, past president, and Herman Levy,
general counsel, held out an olive branch
to Allied at a press conference last week
by saying that they had worked with Allied
from the start of the arbitration negotiations
and there had been no disagreement
between the groups, even on the desire to
arbitrate film rentals. All three emphasized,
however, that they did not want to
scrap the whole project because of inability
to get everything asked for.
Starr also said there were a few things
in the last draft submitted that TOA
members did not like and further negotiations
were required to get these
straightened out.
Johnston keeps in touch with the New
York MPAA offices while on trips, so he is
familiar with the general outlines of current
developments.
Bidding
YARIATIONS Of exhibitor complaints on
competitive bidding practices have become
so numerous it is no longer possible
to keep a record of them. It makes no
difference whether it is a regional exhibitor
convention, or a national convention, or
Allied or TOA, the complaints roll in.
In Washington at the TOA meet no less
a personage than M. A. Lightman made
some violent remarks about bidding. At the
Allied clinics in Chicago the stories were
the same from both small and large towns.
Sooner or later there will have to be
rules covering bidding. Apparently it is
common for salesmen and exchange managers
to tell exhibitors what their competitors
have bid, even when no bids have been
submitted, in order to get higher offers.
Often, it appears, the sales representative
calls up several days before a bidding
period has expired and says: "Joe Doakes
has offered $50 more than you have; you'll
have to top it."
The arbitration plan provides that an
exhibitor can find out what the bids have
been, if he wants to make a written application
after the pictures have been
awarded. This ought to help.
20th-Fox Report Good
^HE 20th Century-Pox financial report for
the 39 weeks ending September 27 was
the last in which theatre receipts will be
•By JAMES M. JERAULJ>
included. The reorganization under the divorcement
decree went into effect on that
date.
The figures were quite satisfactory from
the stockholders' viewpoint—earnings at
the rate of $1.39 per share. Even without
the addition of a special credit of $1,077.-
755 brought about by a change in bookkeeping
procedure on foreign income the
$2,768,191 net was ahead of the same
period last year by $620,563.
The theatre income was $41,508,215,
which was $2,110,061 below the previous
year for the same period. How much of
this was due to sale of theatres under the
decree requirements was not stated.
Ease Chicago Decree
J^ODIFICATION of the Jackson Park decree
in Chicago, so that Loop theatres
can run double features for two weeks and
second runs can play them an additional
week in case the first run is less than two
weeks, came just about a week after Allied
had decided to go back into the courts for
another seige of litigation.
The Jackson Park decree has been a
classic example of the dangers of court rule
over a technical distribution-exhibition
problem. It was punitive—designed to get
films out to the subsequents after two
weeks in the Loop. Each time that a distributor
has had a film that required more
than two weeks to make the distribution
profitable it has been necessary to go into
court and get permission after a hearing
an expensive delay. And bills have been
singles.
Eventually it may be possible to convince
the court that customs prevailing in all
other cities of the United States are applicable
to Chicago.
Kaye as a Speaker
J)ANNY KAYE told George Jessel before
the Motion Picture Pioneers dinner that
public speaking "was not his racket."
Maybe not, but it's
his forte.
Kaye has ease of manner, elegance of
diction and timing and clarity of expression.
His sincerity is impressive.
Few speakers at film gatherings have
created such a definite impression as he
did on this occasion and by his tribute to
Nate Blumberg.
Color and Black
Prints
On Two Fox Reissues
NEW YORK—Some confusion ha.s
arisen over the release of two 20th Century-Fox
rei.ssues, "Leave Her to Heaven"
and "To the Shores of Ti-ipoll." Originally,
both were in Technicolor. However, color
prints are now available only in the west,
south and Canada. This means that all
states north of the Mason-Dixon line and
east of Colorado are being served with
black and white prints only.
B. G. Kranze Becomes
UA Sales Manager
NEW YORK—B. G.
appointed general sales
States and Canada)
for United Artists by
William J. Heineman,
V ice-pr e s i d e n t in
charge of distribution.
Kranze has been
executive assistant to
Heineman since April
1951. He began his
career in the industry
at the Paramount Long
Island Studios in 1921.
He has been a salesman,
branch manager
eastern-central
and
manager for RKO.
Kranze has been
manager i United
B. G. Kranze
Later he became assistant general sales
manager for the J. Arthur Rank Organization
in the United States, and in 1948 was named
vice-president in charge of sales for Film
Classics. From there he went to Eagle Lion
Classics as vice-president in charge of distribution
before joining United Artists.
TOA Committee Chairmen
Are Appointed by Starr
NEW YORK—Alfred Starr, president of
Theatre Owners of America, Wednesday i26)
named the chairman of standing committees
as follows:
Leon Levenson, Boston, concessions; Sam
Pinanski, Boston. Council of Motion Picture
Organizations; S. H. Fabian. New York, theatre
television;
Jack Braunagel, Kansas City,
drive-ins; Elmer Rhoden, Kansas City, public
relations; A. Julian Brylawski, Washington,
D. C, national legislation; Robert Bryant,
Rock Hill, S. C, and LaMar Sana, Jacksonville,
state and local legislation; Herman M.
Levy, New Haven, legal
advisory.
Also. George Kerasotes, Springfield, 111.,
and E, D. Martin, Columbus. Ga.. organization
and membership; Joseph J. Zaro, Nashville,
Tenn.. theatre equipment and accessories;
R. B. Wilby, Atlanta, arbitration: Henry Anderson.
New York, building and safety codes,
and Myron Blank, Des Moines, research.
Lou Smith on Arrangements
For Adolph Zukor Jubilee
NEW YORK—Lou Smith, who has been
handling Movietime U.S.A. for COMPO. will
be executive aide to R. J. O'Donnell in handling
the Adolph Zukor Golden Jubilee Celebration.
He has been loaned by COMPO for
this purpose.
|
Smith, who has been in New York for the
past week conferring with O'Donnell. has
gone back to the coast. During the jubilee
celebration he will have headquarters at the
Motion Picture Producers Ass'n on the coast
and at the COMPO offices. 1501 Broadway,
New York.
Charles Skouras, president of National Theatres,
has agreed to act as west coast chairman
for the observance. Skouras and O'Donnell
will meet soon to arrange the details of
the coast celebration.
Zukor's 80th birthday will occur on January
7.
I
20 BOXOFnCE December 6, 1962

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HERBERT J.
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Texas COMPO Proposes
Exposition Via Train
DALLAS—Texas showmen will propose to
the Council of Motion Picture Organizations
that the Motion Picture World Exposition
which Texas COMPO will stage at the 1953
state fair be transferred to a special streamlined
22-car train for a nationwide tour.
Texans already have been discussing the
plan with representatives of the American
Ass'n of Railroads, and Paul Short, who
originated the idea, expects to have details
ready by the time the COMPO board meets
in Chicago December 10, 11. The plan will
be formally presented by R. J. O'Donnell,
national director of Movietime U.S.A. and
co-chairman of COMPO with Col. H. A. Cole.
Pi-esent plans call for a special streamliner
in all white with a red, white and blue
motif, with each of the cars bearing the
industry's trademark "Movietime."
According to preliminary plans, 12 of the
cars will be needed to house the Hollywood
studio exhibits which will include historical
data, actual costumes, properties, miniature
production sets, and complete material displaying
the beginning, growth and development
of the motion picture industry from its
slide and silent days through the era of
sound and color, right up to the latest—the
ultramodern Cinerama. These various exhibits
will total some 11,000 items.
One of the cars also would be especially
equipped to carry network radio broadcasts;
another will present television programs in
which audiences at the various stops of the
tour will participate.
Still another car would be converted into
a miniature theatre for the showing of a
20-minute subject covering the history of the
motion picture industry with much of the
material taken from the archives of the Hollywood
studios which will be assembled by
Hollywood writers, directors and producers.
Another car, it is proposed, would become
a miniature motion picture studio for screen
Industry Highly Praised
For Getting Out Vote
NEW YORK — The American Heritage
Foundation has made public a statement
crediting the industry with playing "a monumental
role in the record-breaking electionday
turnout November 4." C. M. Vandeburg,
executive director, said that none of the 51
national organizations and industry groups
did more to help get out the voters than the
industry. He mentioned newsreels, trailers
and specially produced short subjects, and
some enthusiastic exhibitors who gave free
admissions to people in their communities who
voted. There was special mention of the Motion
Picture Ass'n of America.
Jack Bellman in New Post
NEW YORK—Jack Bellman, formerly eastern
division manager for Republic Pictures
and circuit sales manager for Eagle Lion, will
become general manager of exchange operations
for Favorite Pictures Exchange December
8. He will continue in charge of sales
for the exchange here.
tests
How the Movietime Train would look.
to execute the Leonard Goldenson plan
for a national talent search, in which all
theatres in the United States would have
an opportunity to offer contestants and
candidates. Tests would then be made by
noted Hollywood directors and writers who
will be aboard for this particular assignment,
according to the plan.
One of the features of both the exposition
and the tour would be a $5,000 contest in
which cash awards would be made to persons
submitting the closest estimates of the number
of feet of film used by the industry in
producing talking pictures and color pictures.
The talking picture footage contest will be
confined to the exposition at the state fair
of Texas and the color film footage will be
covered exclusively by the tour.
"We shall make every effort to visit all
communities possible," Short declared. "We
hope to cover some of the most remote territories
as well as the large cities."
More than a year will be consumed in
putting the plans in order and at least 15
months will be needed to accomplish the
actual presentation at the Texas state fair
plus the tour, Short said. Experienced personnel
for the crew is now being processed
for leaves of absence to serve in the various
capacities for both the exposition state fair
presentation and the tour.
LETTERS
Something for
To BOXOFFICE:
Newspapers to Print
Every theatre manager who subscribes to
BOXOFFICE should clip that story, "Four
Entertainment Groups to Visit GIs Overseas,"
which appeared in your November 15
i-ssue on page 24, and should show it to the
editor of his newspaper, with probably the
last paragraph omitted.
This should be the basis of editorials or special
news stories throughout the country. It
is another one of those stories which can't
miss making the press, if it is called to the
attention of the editors.
When 60 Hollywood personalities give up
Christmas at home to entertain our boys overseas,
that is news which can't be turned down.
All newsreels should certainly cover the
take-off of these entertainers on December 19.
EARLE M. HOLDEN
Lucas and Avon Theatres,
Savannah, Ga.
Movie Quiz Program
Offered Clubwomen
NEW YORK—Something new has been
added to the program of the motion picture
:
division of the General Federation of Women's
Clubs, which recommends films to af- !
filiates to stimulate boxoffice support of the
kind of films they like. It is a movie quiz
program timed to last 30 minutes. Member
clubs are asked to test it and it is suggested
that prizes be awarded the winners.
Contestants are asked to name five Biblical,
five Shakespearean and five Dickens films,
five grand operas filmed in English and five
recently recommended war films. They are
asked to name five outstanding directors, the
|
male and female stars of certain films and
the companies producing certain films, and
to tell
been filmed.
how many times "Les Miserable.^" has
There is also a special grouping of recently
recommended films in which contestants are
to name five each from the classics and stage
plays, and five biographical and five musi-
|
cals.
The division is continuing its system of '
annual picture awards. For the club year
1952-53 awards will be made to the best
biographical picture and the best portrayal
of home life, in the opinion of the clubwomen.
Members have been notified of "Movies of
the Month" selections for November made
by Mrs. Dean Gray Edwards, division chairman,
over the Martha Deans radio program.
The pictures are "Bloodhounds of Broadway"
(20th-Fox), "Come Back, Little Sheba"
(Para), "Forbidden Games" (Times Film),
"My Pal Gus" (20th-Fox). "Plymouth Adventure"
(MGM), "The Prisoner of Zenda"
(MGM), "The Promoter" (U-I) and "The
Stooge" (Para).
Theatre-Sponsored Show
Via TV Growing Popular
CLEVELAND—Lights, Camera, Questions,
said to be the first sustained motion picture
theatre-sponsored TV program to be presented,
is rapidly forging to the front in
public listening esteem.
Questions pertaining to all phases of the
motion picture industry submitted to the
TV station WXEL and deposited in specially
prepared boxes in lobbies of the participating
theatres, doubled in number over the previous
(first) week of the 13-week series.
Each participating theatre now has on display
a gasinator, electric garbage and paper
disposal, which is the grand prize of the program.
At each theatre, passes are sent to
everyone who stumps the panel.
The panel is made up of Prank Murphy,
Loew Theatres division manager; Max Mink,
RKO Palace manager; Jack Silverthorne,
Hippodrome manager; Dick Wright, Warner
district manager, and Leonard Greenberger,
representing the Fairmount and Lower Mall
theatres. Disk jockey Bill Gordon emcees the
half-hour show from 1 to 1:30 p. m. each
Sunday.
RKO Reissues Two Dec. 1
NEW YORK—RKO reissued
"The Bachelor
and the Bobby-Soxer." starring Gary
Grant, Myrna Loy and Shirley Temple,
and "Bachelor Mother," with Ginger Rogers
and David Niven, December 1.
22
BOXOFFICE December 6. 1952

1
n
''What would you have done?''
asks Mr. George Fehlman
Execulite Vici-Pnsiiletil. Beliup & Thompson, Inc., Chicago—mtrchandise prize imcemtiie programt
"Recently, wc ti.ui to deliver prize
material to client sales meetings, scheduled
all over the country for the same
day.
"We were forbidden to ship early—
and we ;/;//.(/ not be late! What would
you have done.'
"We called Air Express.
"Within 24 hours, almost 1 ,000 shipments
were dispatched. All arrived on
schedule. Not a single call or wire inquiring
about a shipment was received I
"We've become accustomed to that
kind of service from Air Express.
What's more— on pr-utically every shipment
we make, the Air Express rate is
louesl in the field. These rate differences
often .save several hundred dollars
in
one day's shipping!
"Our business has grown from Sl'/>
million yearly sales ^ years ago. to more
than S') million this year. Wc give
credit for an important 'assist' to Air
Express!"
GETS THERE FIRST
Division of RjHii jy Expresi Agtncy
19^2 — our 2^lh year of ttrtice
r(,l^-
BOXOFFICE December 6, 1952 23

. . Edward
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[i 'BOXOFFICE :: December 6. 1952 25

I
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Serious Pictures Needed, '"
Producer Wallis Says
NEW YORK—Does the public want only
escapism in pictures or can serious pictures
become boxoffice succcesses? Has anything
upset the view of many exhibitors that
escapism is greatly preferred because the
industry is dealing with "lO-year-old minds
and films should be kept down to that level?"
Hal Wallis, producer, expressed his views
on arrival here from Hollywood for talks with
Paramount, which releases his pictures, and
with Defense department officials in Washington.
He pointed out that his long production
record included light comedies and
escapist pictures such as "My Friend Irma"
and all but one of the Martin and Lewis
comedies, as well as mature pictures like
"Watch on the Rhine," "Kings Row," "Dark
Victory" and the new "Come Back, Little
Sheba."
"There's nothing wrong with escapism,"
Wallis said, "but there's also nothing wrong
with films that make audiences think a
little while they're being entertained. It isn't
that the general IQ of the public is suddenly
rising. It's simply that film producers have
suddenly become aware of the public's new
and higher entertainment standards in film
fare and are catering to it."
Wallis said there is recognition now that
plays which have been big stage hits in
New York, Boston, Chicago and San Francisco
will do just as well on theatre screens
everywhere. He cited "Come Back, Little
Sheba," co-starring Burt Lancaster and Shirley
Booth, which was a Broadway success.
It will be released in December in time for
possible Academy award recognition. Its director
was Daniel Mann, who directed the
stage play.
"I've been fighting for years," WaUis said.
Clips from "Come Back, Little Sheba"
are studied by (left to right) Burt Lancaster
and Shirley Booth, who co-star in
it, and Hal Wallis, producer. The reaction
is
obvious.
Rembusch Formula for Luring Crowds
Reported in
"against the theory that fine, artistic plays
which do good business on Broadway cannot
do just as well elsewhere on film. Just
look at what happened during the past yearor
so with 'A Streetcar Named Desire' and
'Detective Story.' They were tremendous as
Broadway stage plays, just as 'A Place in
the Sun' was tremendous as 'An American
Tragedy' on the stage, and all were outstanding
successes as films. A short time
ago, but not now, those films would have
been taboo with producers, who took their
cue from exhibitors as the best source of
knowledge of public taste. In 'Come Back,
Little Sheba' we feel certain we have a film
that will appeal to all segments of the moviegoing
public."
NEW YORK—Motion picture exhibitors
throughout the nation are going to lure customers
away from television with a batch of
feature films they simply can't resist. What
is happening stems largely from the enterprise
and foresight of Trueman T. Rembusch,
president of the Allied Theatre Owners of Indiana
and operator of a chain of theatres in
Indiana. Martin Bunn reports in the December
issue of the American Magazine.
An intensive survey was undertaken by
Rembusch in 32 states to determine the kind
of motion pictures the public prefers. He
applied what he learned to his own theatres
and the customers poured in to the tune of
$1,000,000 a year. Other exhibitors who were
once skeptical of his formula are rushing to
get on the bandwagon, according to the
article.
His findings are reported in the American
magazine as follows:
"We don't care for present-day Academy
award pictures. The last five Oscar winners
were superb productions, technically, but most
of the folks who saw them found them com-
December American
paratively dull.
"We aren't even slightly impressed any
more by super-productions costing $10,000,000.
"We are losing our appetite for love. At
one time when the word 'love' was in the
title, movie fans stormed the doors. Now
that word is poison.
"We want no messages in our entertainment.
"John Q. Public, in his search for relaxation
and entertainment, is not serious-minded.
Sometimes we pass up first-class entertainment
because we suspect a preachy picture.
"Most of us don't go for 'arty' or 'longhair'
pictures. As a rule, we don't like foreign productions.
"We usually don't give a hoot, either, for
professional critics' opinions of a picture.
"We've had enough run-of-the-mine westerns.
"We are sharply divided on double bills.
"We average people pick our favorite actors
usually because they have warm, lovable personalities.
"Most of us like drive-in theatres.*'
^^^ Newsreeis
Movietone News, No. 97: French battle Red offensive
in Indo-China; Ike names two women to
jobs in government; Assam tribes honor Nehru;
paratroops on alert in Korea; O'Dwyer quits Mexico
post; Marshal Tito is re-elected; Eric Johnston
in Latin America; Florida picks Miss Tangerine.
News of the Day, No. 227: Amazing air drops 1
filmed in Korea; Vishinsky vs. Acheson; Eric Johnston
jj
in Rio; AFL elects president; Bill Stern's stars Qnd\
ploys of 1952.
Paromount News, No. 30: Meony named AFL|
president; UN-Visninsky says no; Eric Johnston
Brazil; Mrs. Eisenhower honored by USO; women I
oppointees in new administration; feature sports [
presentation— 1 952 All-American football team.
Universal News, No. 417: Korea paratroops; motion I
picture pioneers; British jeep; Santa Clous parade p
in Seottle; France—observatory examines cosmic rays.
Worner Pathe News, No. 32: Visitors pour into
Ike's busy hecdquorters; parodrops in Korea; George I
Meony named new AFL chief; Medal of Honor
owarded to Koreo hero; Rio de Janeiro— Eric Johns-
_
ton calls on President of Brazil; motion picture pioneers
honor Not Blumberg; New York City—new
designs for fashions in resorts; Cleveland— Eagles
beat Browns in pro-football.
Movietone News, No. 98: Mrs. Eisenhower seestw
Mrs. Truman at White House; Seoul awaits Ike's J*
ornval; Koreans activate two new divisons; 36 killed
in crash of C-54 at Tacoma; Chicago is host to'
prize cattle; Notre Dome holts Southern Califormo,
9-0; Navy defeats Army, 7-0. :
News of the Day, No. 228: Koreo prepares big,
welcome for Eisenhower; new tenant visits White
House; U.S. steel; 37 perish as plone crashes in fog;
100,000 see Navy sink Army; Irish beat Trojans.
Paromount News, No. 31: Koreo ready for Ike;
Mrs. Eisenhower visits Mrs. Truman; heavy toll ir
C-54 crash; new envoy to Britain; Christmas toylond,
football — Army-Navy; Southern Canifornio-Notre^
Dame. *
Universal News, No. 418: Korea awaits Ike, plane!
crash; Mamie at White House; BARC vehicle; Wilson.'
and Lovett; Operation RAWIN; football—Army-Navy: y
Middies sink Cadets, 7-0.
j^
Warner Pathe News, No. 33: Koreo awaits Ike;
air crash kills 36; Mrs. Truman and Mrs. Ike meet
at White House; Seattle—army shows giant 60-ton
amphibian; cars and stars at Warner Bros studio;
Homestead, Pa.—pour town's billionth ton of steel;
Army -Navy game; Notre Dame tops USC.
American Newsreel, No. 543: John T. Wright is
first Negro elected councilman in Bergen county,
N. J.; The Rev. Nathan Wright, his wife and chil-J
dren named Pittsburgh Courier's Family of the Week;'
success story—Joseph Christian promoted to o top
post with one of the nation's largest distillery corporations;
Charles Brown holds world's record of 64|
years tor diplomatic service in Woshinglon; Mrs.|
Floy Jones, first woman on Negro police force m\
St. Louis; Duke Ellington's 25 years m show busi-i
ness celebrated in Providence, R. I. [
Telenews Digest, No. 48B: News from the Korean,
front; lost rites paid to William Green; one-man
crusade against Reds; new fiber is flame stopper;
British prepare for coronation; Italian sport—boor
hunting in Tuscany; court tennis—champion retains
vitle.
Telenews Digest, No. 49A: Mammoth reception*
set—Seoul is ready for Ike's visit; 60-ton duck;
army's new land-sea giant; ordi nonce display—now
stages rocket show; Indo-Chino war—French potrob
hit Red lines; st>/li5h timepieces; football classic-
Navy tops Army, 7-0.
Clubwomen List 3 Films
Out of 11 for Family
NEW YORK—Three pictures are rated for,
family audiences, seven for adults and young'
people and one for adults in the November
15 listing of joint estimates of current motion
pictures prepared by the Film Estimate
Board of National Organizations.
The family films are "It Grows on Trees'
(U-I». "Pony Soldier" t20th-Fox» and
"Prisoner of Zenda" (MGM). The adultyoung
people films are "Because of You'
lU-I). "Bloodhounds of Broadway" (20th-
Pox). "Hangman's Knot" (CoH. "Tlie Lustj
Men" iRKO). "Operation Secret" iWBt. "The
Steel Trap" (20th-Fox) and "Voodoo Tiger'
(Col). The single adult film is "Night With-,
nut Sleep" i20th-Fox)
\'}M SI
D jecrel
lUffitn
-Of
26
BOXOFFICE December (i. 1952

BOXOFFICE
BAROMETER
Thii chart recordi the (Mfformanci of currtnl ottraclioni in lk« apfiiiii^ «t«li of >lnn l»«l '»•• >«
the 20 key citict checked Picture* with le»cr than li>e engogementt ore not Inled A* ae* 'MM
ore reported, rolingt ore added ond o>eraqet roiied Compuloli«

Theatre Construction, Openings^ Sales and Leases
CONSTRUCTION:
Albuquerque, N. M.—A new drive-in is planned
by Tom Griffin for o location at Carlisle and
Menoul-
Antigo, Mich.—The Antigo Outdoor will be built
on Highway 45, south of the city. Construction
has started and the theatre will open next spring.
AppJeton, Wis.—S&M Theatres is to build a new
outdoor theatre near here, to make its tenth outdoor
situation.
Broken Bow, Neb.— H. F. Kennedy and son plan
to build a 400-car drive-in about a mile east on
Highway 2, to open next spring.
Carlyle, III.—Dominic Prisma and Charles Benanti
hove begun construction of a drive-in three miles
west of here, which they expect to open next spring.
Camrose, Alto.—Stan Bailey will build a drive-in
here, which is in the oil belt.
Canton, S. D.—Math Wueben is ready to start construction
of a drive-in next spring a mile west
of town.
Chariton, Iowa—Central States Theatre Corp. plans
to build a 400-car dnve-in north on Highway 1
on the C. O. Brown farm.
Cobden, III.—William Waring jr. will build two
200-car drive-ins to open early in 1953. One will
be on Route 51 between here ond Anna; the other
south of Jonesboro on Route J27.
Council Grove, Kas.—Cle Bratton is completing his
300-car drive-in.
Corner Brook, Nfld.—P. T. Coleman and partners
wi!l build 300-car drive-in near here, siarting
about May I
Creston, Iowa—Construction is under way on a
new drive-in for Commonwealth Theatre Corp. to
serve 300 cars.
Gushing, Okla.—Negotiations are under way to
purchase 18 acres two miles north on Highway 18,
for construction of a drive-in.
Detroit, Mich.— Northeastern Theotres Co., operating
the Alpena Theatre at Alpena, will build a
400-car dnve-in.
Devil's Lake, N. D.—Joe Floyd and Eddie Ruben
are building drive-ins at this ploce and Moorhead,
Minn.
Eureka, Kas.—Homer Strowig is completing his
300-car drive-in.
Green Cove Springs, Flo.—MCM Theatres, with
headquarters in Leesburg, has bought a tract of land
on the Jacksonville highway and plans to erect
a drive-in immediotely.
Grinnell, Iowa—Groding is under way on o new
drive-in north of here at the intersection of Highwoy
1 46 ond the east-west rood.
lowo Falls, lowo—The Falls Drive-ln is under construction
on Highway 65. Manager I. C. Jenson reports
it will open in the spring.
Jacksonville, Flo.— National Theatre Enterprises will
build o 250-car new Negro dnve-in to be named
the Moncnef.
Kaukauna, Wis.—Harry Melcher and Mark Morgan
plan to build an outdoor theatre on Highway
4 , 1
near here, for opening next spring. It will
accommodate 800 cars.
Key West, Flo.—A 500-car drive-in will be constructed
on Stock island by the first of the year.
Lexington, N. C.— H. E. Wessinger is constructing
a dnve-in on the west side of town.
Malvern, Ark.—Work is under way on the ex-
Please accept my APOLOGY!
Illness has delayed our public Sneak Preview planned for this time.
However, we will soon demonstrate
rixL cuMiewuoTL.
We will announce a date for the showing (about Jan. 1)
in
BOXOFFICE.
Third Dimension Pictures You Can Afford
pension for an additional 1 20 cars at the Malvefn|
drive-m. New copocity is to be 500 cars.
Mulberry, Flo.— Bert Wells has storted construction
on a dnve-in to be finished by Christmas time.i
Oskosh, Wis.—Ben Marcus of S&M Theottes has I
started construction on a second dnve-in here I
for spring opening. It will be on Highwoy 45 Qnd|
county road J.
Pensacola, Flo.—T. G. Solomon is building a
drive- in on Novy boulevard and Corry rood.
Plainville, Kos.—Mrs. George Moore is constructing
a 300-car drive-in.
Pittsburgh, Po.—Associated Drive-ln Theatres is
constructing its ninth drive-in on the Comp Horn ]
road.
Spooner, Wis.—Sheldon Grengs will construct
drive- in here and one at Decoroh, lowo.
Stuort, Flo.—Veebee Theatres has purchased land I
r\Qor the city limits for construction of o 350-cor |
drive-in,
Tomah, Wis.—Groding hos been started on o 432-
j
cor drive- in here, on Highways 12 and 21
Topeka, Kos.—Claude Porrish is completing his '
750-car dnve-in here.
OPENINGS:
^Glenwood, Ark.—Mr
and Mrs. Jim Eggerman have 1
opened their new Glenwood iwood Drive-ln, o miie north j I
on Highway C.
Horrisburg, III.—Turner and Forrer Theatres here
opened its new 500-cor cfrive-tn, the Starlite, between
Eldorado and here.
Hazelhurst, Go.—The Stem Theatre chain opened
the new 200-car Troil Drive-In a mile and a half
south of town recently.
Kermit, Tex.—The new 466-car Lariat Drive-ln
was opened recently by Kermit Theatres, owned by
Video Theatres, Inc.
Lakeland, Flo.—Joe Florita and William Klem
planned to open their Filmlond Drive-ln Thanksgiving
day.
Lynn Valley, B. C.—Sam Chizen's 350-seQt Quonset
Theatre is to be opened by January 1.
Monticello, Flo.—The Pugs Drive-ln has been
opened on Highway 149 by Mr. and Mrs. George
W Reed. It is owned by A. J. Blounstorm and G. W.
Reed
Nouvoo, III.—The 400-seat Nauvoo Theotre, operating
since February, had its formal opening recently.
New Smyrna, Flo.—The new Tower Dnve-ln was
opened recently.
Tampa, Flo.— J. B. Shipley and B. N. Pooly planned
a December 1 opening for their Sundown Dnve-ln.
Valpariso, Fla.^—^The 400-seat Jet Theatre with a
balcony for Negroes has opened here.
Winona, Miss.—The 400-car Winona Drive-ln was
opened here by Exhibitors Services. C. O. Bishop
IS owner.
SALES AND LEASES:
|
Arcada, Flo.— Bernie Thompson and George West
of this city have bought the DeSoto Theotre from
B Swmey.
Burnsville, Miss.— Hal Barnes has bought the Victory
Theatre from Lester Ligion.
DeFuniok Springs, Flo.—Martin Theatres has purchased
the Trail and the Highway 90 drive-ins.
Dierks, Ark.—C. O. Taylor has purchosed the
Pines Theatre from K. D. Williams.
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• Show the same as 35mm
• Nothing added to projector
• No varicolored glasses
• No polaroid lenses needed
• No special screen
L. E. THOMAS
Owner and Producer
NEWCASTLE, INDIANA
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28

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
Starlet In
Santo Claus Parade
Ballyhoos Lusty Men in Frisco
Eleanor Todd, one of the featured players
In "The Lusty Men," was tied in on a Joint
promotion with the Grand National horse
show and rodeo in San Francisco, to sell the
picture at the Golden Gg.te Theatre. The
tlcup was arranged by Manager Mark AllinR
and publicist Bill Blake.
Upon her arrival in San Francisco. Miss
Todd was met by a delegation of cowboys from
the rodeo and escorted uptown where she appeared
in the Santa Claus parade sponsored
by the Emporium, department store. She
donned a colorful costume from the picture
and rode a horse.
For four days, the starlet made personal appearances
with the rodeo queens at the big
show in the Cow Palace, wearing the same
outfit. Posters announcing her appearance
and the Golden Gate attraction were spotted
around the Cow Palace, and periodic announcements
were made to each audience
over the public address system.
On the first four days of the showing. Mi.ss
Todd appeared on 16 top radio programs over
station KFRC. KGO. KYA. KCBS and
KROW. and on television programs over
KPIX-TV. KRON-TV KGO-TV. In each instance,
her personal appearances at the theatre
and "The Lusty Men" playdates were
plugged.
III
Itlllll
A«Ak 'Ji
Blake tied up with the distributor of Blue
Bell Rangler's Jeans whereby all theatre employes
were outfitted in cowboy costumes a
week in advance and during the run. The
distributor, in addition, placed window cards
in all dealer stores in the San FrancLsco area.
Rodeo atmosphere was achieved outside the
theatre by a manufacturer of novelties sold at
rodeo shows. He set up a booth and provided
a salesman barker.
Diiring the .session of livestock Judging at
the Cow Palace. Miss Todd posed with the
winning steer, photos of which were landed
in every daily paper in the city.
Treasure Hunt Spots
Xaribbean' Publicity
Before Auction
A born at which auctloiu are held twice
each week became the .tcenc of an uniuual
tteup which helped "Caribbean" (or Mort
Bcrmnn. manager of the Orpheum Theatre.
Springfield. III.
Herman tied In with the people who operate
the auction (or a "Caribbean" treasure hunt
on the Saturday night coincident with the
opening o( the picture. The "trea.nure" wa.'*
a number of theatre pa.s«es hidden In articles
put up by the auctioneer (or .Mile. Some 700
people showed up to bid on the hidden treasure,
having been enticed by large newspaper
ads announcing the hunt.
At the barn. Berman posted a 20-foot banner
directly over the auctioneer's head, with
the key line. "Speaking of trea.

Animated Circus Gets
Attention in Lobby
For 'Greatest Show'
NUGGETS
A Cincinnati jeweler cooperated with Ed
McGlone. manager of the Palace, in arranging
a shooting match between two rival police
fraternities in behalf of "Springfield Rifle."
The winning team received a trophy.
Special Exploitation
In Cumberland Area
Gets Good Results
Lewis Thompson, manager of the Holland
in Bellsfontaine. Ohio, set the stage for future
tieups with a newly located jeweler who
moved to town by promoting a window display
on "Just for You." He expects to line up
a series of holiday tieups as a result of the
contact.
Jack Ward, manager of the Seneca in Niagara
Falls, Ont.. placed a one-sheet card on
"Ivanhoe" in a showcase outside the public
library. The library officials readily accepted
Ward's proposal because of the classical significance
of the Sir Walter Scott novel.
The animated circus, illustrated herewith,
convinced Bill Fanning, manager of the Owen
Theatre, Branson, Mo., that exploitation pays
off for the small theatre at no increase in his
advertising budget. The motorized circus was
built by Fanning and a friend.
The carousel was mounted on a 78 rpm
turntable. Tlie motor and pulleys for the
ferris wheel were concealed in the tiny ticket
booth. The framework for most of the display
was made from old hat boxes.
During the playdates, the exhibit was moved
to a local department store window.
On one side of the lobby. Fanning built
an attractive display of animal cages surrounded
by bales of hay and backed up with
tarpaulins. Each cage bore a label such as
lion, tiger, leopard, etc. Since no animals
were in the cages. Fanning lettered a sign
across the display reading: "Who's kidding
who? Don't miss 'The Greatest Show on
Earth."
Periscope Peek Shows
Poster on 'Submarine'
An effective lobby stunt for "Submarine
Command" used by Fred Godwin, manager of
the Wellston, Warner Robins, Ga., involved
the use of a large periscope.
The gadget was
Copy
built from old materials in the theatre.
was placed upside down on the wall, and people
who peeked into the periscope were able
to read the plug for "Submarine Command."
To ballyhoo "When Worlds Collide," Godwin
obtained three army surplus target balloons
which were inflated with helium and
flown over the theatre with a sales message
painted on the surface.
'Memory' Contest Is Put
Over by Throwaways
Two thousand throwaways announcing a
contest on "Here's to the Memory" were distributed
by H. Kean, manager of the Savoy
Cinema, Exeter, England. Copy invited patrons
to write a letter, after seeing the film,
listing the five events which in their opinion
have most affected the course of history in
the last 50 years. Prizes of a guinea and a
months' supply of passes for two were
awarded for the most interesting entries received.
Cowboys and Cowgirls
Get Photos on Pony
Dave Weinstein, manager of the Atlantic
Drive-In Theatre. Pleasantville, N. J., promoted
a cowboy and cowgirl popularity contest
as a six-week business stimulant, to run
through Thanksgiving.
Through an arrangement with the Pleasantville
photographer, youngsters who attend
the theatre dressed in western costumes are
invited to be photographed riding Teddy, the
theatre pony, and their pictures are posted on
a display at the concession booth. Parents
and friends are then invited to vote for their
favorites. Ballots are distributed with every
purchase of an admission ticket.
The photographer, in addition to lending
his services at no charge, has provided a
quantity of toys, games and gun sets for
distribution to the contest winners.
According to Weinstein, several hundred
parents took advantage of the free theatre
offer, and the contest was instrumental in
advertising the fact that the drive-in,
equipped with in-car heaters, will remain open
through the winter months.
Stickers on 'Charley?'
Five thousand stickers advertising "Where's
Charley?" were put out by George Robinson,
manager of the Odeon Theatre, St. Thomas,
On_. Playdates were added to a lively cut of
the dancing star and the catchline, "Ray
Bolger bowls 'em over in, etc." The stickers
were left on the windows of parked cars and
shops. Robinson distributed lucky-number
heralds, folded so as to reveal only the words,
"The: e people are looking for Charley." Two
merchant ads defrayed the cost of printing
and distributing.
Saddle Club on Parade
For Onargo, 111., 'Bronco'
Donald Walraven, manager of the Mode
Theatre, Onarga, 111., persuaded the local
Boots and Saddle club to stage a parade to
exploit "Bronco Buster." A dozen club members,
astride horses and wearing western
togs, carried large banners announcing the
film, stars, and theatre dates.
As an inexpensive means of advertising "Has
Anybody Seen My Gal." Jack Pardes, manager
of the Libferty Theatre. Cumberland,
Md., imprinted several thousand grocery bags
with picture and theatre copy and had them
distributed at foiu- important stores. Numbers
appeared on each bag, and recipients who
found numbers corresponding with a list
posted in the theatre lobby received free
passes.
For "Horizons West," Pardes distributed
2,000 heralds, posted three-sheets in empty
store windows, and posted two six-sheets on
the sidewalk in front of the theatre.
On "The Jungle," miniature drums were
strung across the lobby and a miniature
jungle display was constructed in the lobby
with cutouts of animals peering from behind
foliage. The display also featured a miniature
animal trap and natural stones,
A screening aroused wide local interest in
"The Miracle of Fatima." Pardes invited
cleraymen, the mayor, officers of the Knights
of Columbus, the local newspaper editor and
cab drivers. Principals of parochial schools
were contacted personally regarding student
di count tickets, and as a result, the student
body at two of the schools attended a matinee
accompanied by their teachers. Priests
and ministers mentioned the theatre attraction
at Sunday services.
Pardes used a flash front, distributed heralds
at local schools, and posted three-sheets
on billboards. Radio spot annoimcements
further advertised the show.
Pitcher's Wife Throws
Strike on Fall Hits
Appropriately named, the Ball Theatre at
Pageland, S. C, is operated by former bigleague
pitcher Van Mongo and his wife. Mrs
Lingle Van Mongo.
Mrs. Van Mongo recently entered a float
in a local parade to highlight some of the
coming fall attractions. Along the sides of
the truck were large cutouts in the shape
of ba.seballs with titles of coming films lettered
on the sphere.
On top of the float sat theatre employes
dressed in costumes symbolizing the various
pictures. Three girls in bathing suits plugged
"Skirts Ahoy!" attractively gowned girls portrayed
"Lovely to Look At," and a fencer in
masked garb dramatically emphasized
"Scaramouche."
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30 — 276 — BOXOFFICE ShowmandJsot :
: Dec. 6, 1952 Mt.f^
'iUCE '

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tie site ,
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School Co-Op Gained
Via Student Groups
Making House Tour
Exhibitors 111 Milwaukee have tried iiiisuccossfully
for many years to lie up with
the local school system. Built on a conservation
foundation, no one has ever succeeded
In cracklnK this policy with a commercial
hookup.
But Tony Uble. assistant to Harry MacDon-
•Id, manager of the Warner Theatre, recently
broke the many-ycar-old precedent after he
learned that the North Division high school
screens 200 films for Its students every week.
Subjects range from agriculture to science
and Industry, with youthful projectionists
operating the machines. Students selected for
this Job have indicated an interest In making
careers as projectionists.
Uble contacted William Hall, director of
the audio-visual training program at the
school, and offered to give this class of projectionists
a tour of the Warner Theatre. A
group of 39 responsed to bulletins posted on
the .school board. They were divided into
small groups and given a first-hand tour of
the entire theatre. The projection booth received
the major attention of the students.
of course, with the operator on duty answering
all questions. The boys were invited to be
guests of the management following the tour.
High school officials have approved the
suggestion from Uble that the tour be made
an annual event as an incentive for the
students.
Walking Book Ballyhoo
Promotes 'Ivanhoe'
Attractive lobby setpieces for the Lucas
Theatre, Savannah. Ga.. were made by Manager
Robert Dyches, who later planted them
In downtown store windows during the run of
"Ivanhoe." Dyches built a flash front and
covered the entire boxoffice with a beaverboard
masking, depicting a medieval castle.
A walking book ballyhoo appeared on the
downtown streets four days before opening.
One-sheets were displayed in four public
libraries, and all schools in the city were
dismissed early on a stagger schedule so that
students could see the picture.
Bookmarks imprinted locally were diitributed
by book shops, which also displayed theatre
advertising.
Street Stunt Campaigns
For 'Washington Story'
Herb Chappel. manager of the Palace in
Guelph. Ont.. tied in a novel street stunt for
"The Washington Story" with the recent presidential
elections. Three boys carried placards
through the business area. The first sign
read. "I Like Adlai." The second read. "I
Like Ike." and the third read. "I Like Van
Johnson in "The Washington Story,' etc, etc."
Flash Front in Tulsa
Gene Welch, manager of the Delman Theatre,
Tulsa. Okla., built a flash front for "The
Snows of Kilimanjaro." Door panels were
used on the eight entrance doors, and special
art pieces and still boards were placed adjacent
to the boxoffice.
BOXOFTICE Showmandiser
:
: Dec.
6, 1952
Sidewalk Art Pleases
Patrons and Public
Mrs. Robert Leventhal. manaKrr of the
San .Marco Tlieatre. Jark.sonville. Fla.. promoted
a sidewalk art show to draw attention
to the arty type of films featured
as the theatre's reeular policy. The stunt
was tied in directly with the exhibition of
"Rembrandt" and the short .subjert.
"School of French Painting."
The Jacksonville .Xrts club cooperated by
having its members use the entire sidewalk
in front of the theatre display their
Lasso Artists Awarded
Passes to 'Will Rogers'
Bill Burke, manager of the Capitol in
Brantford. Ont., developed a slick lobby stunt
for "The Story of Will Rogers." He had his
staff make a ten-foot cutout of the stars of
the picture. This was displayed in the theatre
lobby and patrons were invited to try to
lasso the figures. An attractive usherette
garbed in western attire stood by with a
rope and awarded pa.sses to those who were
successful.
For Halloween, Burke advertised a costume
party at the Saturday matinee. He
promoted 25 prizes from a local merchant.
Of 1.000 youngsters who showed up at the
matinee, more than half were in costume.
Ideas Rate News Stories
For 'Springfield Rifle'
Sol Sorkin. manager of the RKO Keith's
Theatre. Syracuse, N. Y.. found a local collector
who owns a Springfield rifle manufactured
in 1873. The discovery led to a news
story and photograph in the Past-Standard,
with a nice plug for "Springfield Rifle."
In cooperation with the Syracuse pwlice department
which conducts a f>erpetual drive
to collect war souvenirs. Sorkin offered a jjair
of tickets for "Springfield Rine" to any
person who turned in battle souvenirs such as
pistols, knives, grenades, etc. This, too was
the subject of a prominent news story.
— 277 —
handiwork in typical >Va-«hlnrtnn .s

. . Now
Mass.
Theatre.
FRANCIS IS
C0inil6 AGAIN
Manager Don Walraven of the Mode Theatre.
Onarga, 111., goes in for humorous art
signs to sell "The Greatest Show on Earth."
He did art work himself.
Page Co-Op Proclaims
Tor You' at Chatham
Harry Wilson, manager of the Capitol Theatre,
Chatham, Ont., promoted a newspaper
co-op ad on "Just for You" which gave the
picture a cost-free three-column display ad
centered in the page and a five-inch streamer
across the top. Each merchant offered "Bargain
Values 'Just for You."
For "Dreamboat," merchants responded
with a half-page new.spaper co-op ad under
the heading, "Dearie, Do You Remember?"
Advertising copy was tied in to suggest that
the sale values offered date back to the era
depicted in the film.
. . .
Wilson hit in the Chatham Daily News with
a three-column, eight-inch photo showing
three girls wearing skirts lettered with copy,
"'Skirts Ahoy!' . at the Capitol
with Esther Williams." The stunt attracted so
much attention on the streets, the paper dispatched
a photographer to take a picture
of the three girls, which it published with a
story giving full credit to "Skirts Ahoy!"
Ushers and Students Aid
In Theatre Promotions
Helen Johnson, manager of the State Theatre,
Statesville, N. C, had all theatre employes
wear badges two weeks in advance of
"Everything I Have Is Yours," lettered with
picture copy, star names, etc.
"Smarty Pants" badges with a rever.se cut
of the title were distributed to high school
students. The title .song was played over the
public address system with announcements a
week before opening, and plugged on the local
rad^o .'Station. One hundred window cards
were distributed.
For "Les Miserables," Miss Johnson circularized
teachers of English, French and
history at the high .school and urged their
cooperation in interesting the children in the
Victor Hugo classic.
Saturation radio announcements on station
WSIC were used in advance and currently.
One- heets were posted in school libraries
and the public library in State.sville and
nearby communities, and special heralds were
distributed four days prior to opening.
Contests Add Support
To 'Miracle' Showing
At Syracuse Keith
Sol Sorkin, manager of Keith's Theatre in
Syracuse, N. Y.. sponsored a contest in all
parochial schools to interest students in "The
Miracle of Fatima." Students were invited to
submit a 50-word essay on "Why I would like
to visit the shrine at Fatima." Prizes were a
raving.i bonds and copies of the book. "The
Shepherds of Fatima."
Station WSYR-TV sponsored a similar contest
open to the general public.
Records obtained from the Columbia distributor
were supplied to disk jockeys who
gave the theatre and playdates credits whenever
the records were played.
A ten-foot poster framed in the lobby attracted
attention to the booking, and the
Catholic Sun gave the picture front-page publicity
and news stories for two weeks prior to
opening.
Two Catholic bishops, the superintendent of
parochial schools and representatives of radio
and television stations and the press attended
a screening of the picture ten days in advance
of opening.
Parochial schools distributed student tickets
in classrooms, and window cards were posted
in every school in Syracuse.
Eggs Offered for Sale
On 'Cheaper by Dozen'
Since "Cheaper by the Dozen" had already
played the downtown theatre in Spearman,
Tex., when it was booked for the Wagonwheel
Drive-In Fly-In, Manager J. D. Wilbanks
decided to use a humorous stunt before
the picture opened to induce word-of-mouth
advertising.
Several dozen eggs were sacked and displayed
in the boxoffice with a sign. "Buy your
fresh country eggs here . . . they're 'Cheaper
by the Dozen.' " Even at prices lower than
the food stores were charging, Wilbanks reports
he was eating egg.s—scrambled, boiled,
shirred, scuffled, and even mashed—for several
weeks, due to the lack of interest shown
by his patrons.
The stunt did, however, create considerable
comment and Wilbanks believes the resulting
publicity showed up at the drive-in boxoffice.
Sign Across Underpass
Announces 'Ivanhoe'
Ted Doney, manager of the Royal Theatre,
Guelph, Ont., located a large banner over the
main street underpass advertising "Ivanhoe"
a week prior to opening. Three days in advance,
Doney dispatched a walking book street
ballyhoo to the downtown area, with a threecolumn
picture making the Daily Mercury.
The local library cooperated by distributing
imprinted bookmarks, and a front was built
from three-sheets and exchange accessories.
Leopard Girls on Street
To exploit "Untamed Women" at the RKO
Boston I I Pviblicist Red King
had two models dressed in leopard skin costumes
in the downtown .section distributing
heralds. On the back of each girl was a sign
lettered with picture and theatre information.
A new Mercury was promoted as street
ballyhoo
for "The Turning Point" at the Stillman
in Cleveland. Manager Arnold Gates had
the car and the sign on the streets two days
before opening and through the run.
Birmingham Dispatch
Gives 'World' Break
E. D. Hainge. manager of the Odeon Cinema
in Birmingham, England, turned in a
brilliant campaign for "The World in His
Arms." He planted a 7,500-word story and
several scene stills from the picture which
appeared in the Birmingham Evening Dispatch
in three daily installments prior to ;
opening. The newspaper, in addition, placed
pictorial posters on both sides of its fleet
of 50 trucks.
A screening was held for local film critics
resulting in good advance notices and an jJ
additional 247 inches of free space for the '
picture.
The Ship Model Society loaned the theatre
a variety of model sailing ships for display
purposes. A 16mm trailer operating with an
ampro repeated was set up in a prominent
store window and proved to be an excellent
attention-getter.
Bookstore tieups. the distribution of bookmarks
and displays in travel agencies further
helped to promote the playdates.
Free Radio Time Sells
'Something for Birds'
George Snyder, manager of the Paramount
in Syracuse, N. Y.. promoted gratis radio
plugs over station WSYR, WNDR and WFBL
to exploit "Something for the Birds" and the
co-feature, "Steel Trap."
Station WHEN-TV showed its audience
scene stills from the film and awarded theatre
pa.sses to tho.se who correctly identified
the stars and answered questions pertaining
to the picture.
A pet shop used a full window display tied I
in with "Something for the Birds," and
Western Union displayed a blowup of a still
showing the stars of the picture sending a
telegram. Six-sheets were posted on special
billing locations.
The Hillsberg Safe Co. provided a large safe
for display on the sidewalk in front of the
theatre. The public was invited to try and
crack the combination to win free passes for
"Steel Ti'ap."
|j
HhUd
32 — 278 BOXOFFICE Showmandiser
:
:
Dec. 6, 1952 Mlila^^^

helped
11
0
lonsP*"
•
Dec'
School Aid Promineni Orlando, Fla., Manager Capitalizes
In Local Promolion
On Stage Wedding and Kid Shows
Of 'Adventure'
jD.sepli U(j.vU'. inuiKiKt'r of tlU' Poll TJu-ulrt'.
Norwich. Conn., u.sed lobby dl.splny.'., ica.ser
trailers and .special heralds to exploit •'Plymouth
Adventure." Teaser trailers were spliced
Into the new.sreel three weeks ahead of playdates.
Ship displays and an oversize setplece
bordered with heavy marine rope helped create
Interest.
Boyle obtained publicity In the .schools by
contacting the superintendent. A cla.ssl(led
ad contest was arranged with the Norwich
Bulletin, and Ihrowawnys were used to promote
a coloring contest and a Jigsaw puzzle.
Place mat.s Imprinted with picture copy were
distributed to local restaurants.
The Kaufman news agency distributed window
cards and heralds, and displayed truck
signs tying in the Cosmopolitan pictorial review
of the film.
In Rochester. N. Y.. Manager Lester Pollock
fed the local new.spapers stories and art beginning
five weeks In advance. The Rochester
mu.seum supplied models of schooners similar
to the Mayflower for exhibition In the theatre
lobby. Also on view in the lobby was a wedding
gown, akin to one .seen in the picture,
supplied by the Rochester Bridal Shoppe. The
store supported this deal with a newspaper
co-op ad.
Souvenir photos of the four stars in color
were imprinted inexpensively and distributed
through beauty parlors and professional offices.
Radio station WVET sponsored an
essay contest on "Why did the pilgrims make
this adventure?" Pollock promoted a turkey
and five baskets of fruit as winning prizes.
Two men and two w'onien dressed in Pilgrim
costumes carried signs advertising the picture
through the streets. The quartet visited
newspaper editors and radio personalities,
presenting each with a basket of fruit, nuts
and candy.
The local news agency cooperated with truck
signs and gave Pollock "Plymouth Adventure"
pocketbooks for presentation to the first 100
patrons attending the opening day matinee.
TV Contest Exploits
'Married' in Miami
Adapted from the title of "We're Not, Married,"
a television contest publicized the pic-
."
. .
ture continuously through the exhibition
playdates of all Wometco suburban theatres
In Miami.
The idea is credited to Paul Baron, manager
of the Strand, and wa.s executed by
Wometco publicists Harry Kronewitz and
Sam. Carver.
The contest was announced daily over a
four-week period by the co-sponsor, tlie Al< t
Gobson show, over WTVJ-TV. Merchantv
kicked in with gifts totaling SI.200 for the
couple submitting the best letter on the
subject, "We're Not Married Yet. But
Couples contemplating marriage were invited
to participate and the winners were
wed before the TV camera in promoted
bridal clothes before departing on a honeymoon
which was also promoted.
The TV program named theatres cunently
exhibiting the picture throughout the four
weeks of the contest promotion.
BOXOFFICE Showmandiser
:
:
Dec.
6, 1952
A stuRe wedding, u prrtentloiu affair with
li beautiful ,HettlnR, complete wlUi vocalbt
and organ mu.ilc, proved to be a «ucc«Mful
one-night buslne.ss fitlmulunt for Herman
Addl.son. miituiKcr of the RIalto In Orlando.
Flu.
A serviceman from the PlnecaitUe air force
bn.sc and a local girl were married bi-forc a
capacity audience The chaplain at the IWM
performed the ceremony and arranged
transportation for a guard of honor and choir
from Plneca.stle. He further arranged 'o have
announcements posted at three army posts
In the area.
Ten merchants gave the bridal couple glfti,
a wedding dinner and a honeymoon Additional
advertising on the stage attraction Included
announcements In the theatre program,
a ,scrcen trailer, special dlaplay.s in the
lobby and out front, radio spot antiouncement-s
and newspaper display ads.
To atir.ict small fry patronage at a recent
Saturday morning show, Addison promoted
two puppies which he awarded a-s door prizes.
The giveaway was well advertised In advance.
At another recent morning show, Addison
distributed 1,200 comic books promoted from
a local dealer. To exploit the kiddy matinees
and other special attractions at the
Accordion Band on Stage
(heaire Addl on obuiiwd IJOO Minpl*
^tlck« of n' -' • - for distribution
ii itin ID advrrtlslnic com-
Ing aiid curii-i.i iiow» p. ' . .
pluvs u sign near the :
•A ky? Compare tnr I. iimwT oi. jour
li,. with a iLtt posted at the theatre
III t tickets. If the numbers
rr
*c.**
:.b

•
(
Literature Giveaway
Improves Goodwill,
Builds Patronage
Ever on the alert for ;ome gimmick that whl
perform a service for his theatre patrons and
the public, Hugh Borland, manager of the
Louis Theatre, Chicago,
reports three recent
promotions that
paid off in goodwill
and community relations.
Voting machine instruction
folders, supplied
by the election
board, were distributed
to patrons. A large
display sign urging
people to vote in the
recent elections was
Hugh Borland
obtained from a political
organization and placed on the sidewalk
in front of the theatre.
At home. Borland noticed a pamphlet from
the telephone company offering a free Household
How-to-Do-It booklet on request of
subscribers. He contacted the phone company
and obtained several thousand of the handy
guide books for distribution to Louis Theatre
patrons, in exchange for a credit card.
The Poultry and Egg National Board supplied
Borland with 2,000 full-color booklets
containing instructions on how to prepare the
Thanksgiving turkey. These were also given
to grateful patrons in exchange for a credit
card which the donor supplied at no cost.
Borland is now completing arrangements
to give away folders on eggs. His plan of
promoting literature that has special interest
for housewives and patrons is paying dividends.
Women now ask if any circulars are
available before leaving the theatre.
12 Rentals in a Year
Is Geary's Record
Ben Geary, manager of the Athena
Theatre, Athens, Ohio, has establislied a
record of kiddy rental shows during the
year 1952. These are merchant sponsored
programs whereby business firms
rent the theatre and distribute tickets
to store customers. During June, July
and August, Geary consummated ten of
these deals which brought the theatre
Sl.OOO in extra revenue for morning midweek
matinees. For December, Geary has
set two Christmas rentals which will
increase revenue $250. He reports that
merchants are especially pleased with
this type of promotion since it creates
goodwill for them. Since last summer,
adds Geary, there has been a general
increase in kiddy attendance all along
the line which he believes is the result
of the interest the kids take since the
merchant shows were started.
Contest in Newspaper
For 'A Woman's Life'
The Chatham (Kent) Observer in England
sponsored a newspaper contest for "24 Hours
of a Woman's Life" at the Regent Cinema.
Cash prizes and theatre passes were offered
to women submitting the best letters on
"what I would do if I had unlimited money
and 24 hours in which to spend it." Daily
stories appeared in the Observer over a period
of three weeks with accompanying plugs for
the picture.
Greenline taxi drivers who distribute business
cards to their "fares" permitted Manager
G. Williams to imprint the back of the
card with copy advertising the picture. Notices
were also posted inside the cabs.
Small Town Responds
To Sales Promotion
For 'Victory'
There is a premium on showmanship—regardless
of the size or location of a community.
Usually the premium pays off in terms
of ingenuity exercised
by the local theatre
manager.
Take the town of
L a d y s m i t.h, B. C
where the main industry
is logging and the
total population is
3.000; Ralph Conner,
manager of the Odeon
Theatre, and his staff
.
'
i
:
of seven employes put
on a full-scale campaign
that packed the
449 seats; total cost. $2.80.
Conner noted significantly that his engagement
of "Bright Victory" was scheduled
to coincide with a drive for funds by the
Ladysmith Hospital Foundation committee.
The theatreman gave the committee the
benefit of his experience and extended them
the cooperation of the theatre. In return, two
merchants gave display space across their
building fronts signs on the film and the to
fund drive together with copy; "Ours will be ,
a 'Bright Victory' and Yours will be a 'Bright
j
Victory.' etc."
Another merchant displayed copies of the ;
Pocketbook "Bright Victory" in a window
:
display with the public invited to guess the
number for free theatre tickets. This was i
backed with a large poster advertising the
!
theatre dates and tied in with the fund drive. !
A cabinet maker donated a wishing well
(
which was placed on the sidewalk in front of
j
the theatre. The public contributed coins
which went to the fund. If the coin dropped
on a silver dollar in the center of the water-
.'-ril
ijl
...;iii;qiil
k'k»"
.-ffremplii
jialitil at I
[. rBident
7,1 pre:
jijendei
• t>'*!f.an,
;:.;,;, pull
[Sffll
filled well, the tosser received a "Bright Vici
^CHRISTMAS
SALUTE^

I
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ol tlie UK
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tliealrei!-
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inded
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Paramount Holding
Regional
Meetings
Nt;W YOltK Paruinoiinl Is lu liuld ii mih
.
of ri'Kional .sales and promotional mretlnK
In the headquarters city of each dlvl.slon for
the purpose of discussing releases during the
Orst half of 1953.
Strong emphasis will be put on promotional
work aimed at raising gro.sses. A. W. Schwalberg,
president of Paramount Dlstrlbutliu;
Corp.. will preside, and each meeting will
also be attended by E. K. "Ted" O'Shca and
Jerry Plckman. vice-president In charge o(
advertising, publicity and exploitation, a.v well
as the division manager and key division
personnel.
The first gathering wa.s held Wedr.esday
(3) In Philadelphia, with Howard G. Mlnsky.
mid-eastern division manager, and his chief
aides present. The home office group returned
to New York Friday and flew to
Dallas Saturday for similar meetings Sunday
and Monday with A. W. Kane, southcentral
division manager, and territorial personnel.
The next stop will be Los Angeles
for a two-day session December 9. 10 with
George A. Smith, western division manager,
and coast sales forces.
Chicago meetings with J. J. Donohue, central
division manager, are scheduled for December
12. 13. The final sessions will be in
New York December 15. 16. Hugh Owen is
eastern and southern division manager.
Another meeting will be held in Toronto,
but the date has not been set.
The product schedule to be discussed includes:
January — "Road to Bali." "Thunder
In the East" and "Ti-opic Zone"; February
"The Stooge" and "Come Back, Little Sheba":
March — "The Stare Are Singing" and "Pleasure
Island"; April — "Off Limits" and "Pony
Express": May—George Pal's "War of the
Worlds" and "Jamaica"; June — "Alaska Seas"
and "Rock Grayson's Women": and William
Wyler's "Roman Holiday." George
Stevens' "Shane." "Scared Stiff" and "Stalag
17."
60-Cent Dividend Raises
James Lees Total to $2
BRIDGEPORT. PA.—Directors of James
Lees & Sons Co. have voted a year-end
dividend of 60 cents a share on 817,500 shares
of common, payable December 26 to stockholders
of record on December 15. This brings
the total payments for the year to $2 per
share. A quarterly dividend of 96 'i cents per
share was voted at the same time. This is
payable February 2 to holders of record
on January 15.
The board of directors of RKO Theatres
Corp. will pay a dividend of 15 cents per share
on the outstanding capital stock January 2
to stockholders of record December 15.
Leo Mishkin New Chairman
Of the N.Y. Film Critics
NEW YORK—Leo Miskin of the Morning
Telegraph will be the 1952-53 chairman of
the New York Film Critics. He was vicechairman.
Kate Cameron of the News succeeded
him as vice-chairman. Prank Quinn
of the Mirror was elected to member.ship.
December 29 has been chosen as the date
for the selection of the year's best in film,
performances and direction.
;D«t. i'm la BOXOmCE
December 6, 1952
I'l.\(Jl I Id rUtUV— rrrr> ( i.m.i. llir
Variety C'luli of \Vashlni;lnn'> rrrv>n;illty
of lO.W. recfivp^ a pLiqur from I. Joi Dudget for
•-«t in hUtorjr, and in-
:n the amu«*tncnl tax
for 19U total HO.IOO.-
This mnuM that
operaton and
•
Cily ixhibltor\ told the !
that the nm-iwrnent 'ixx »•
the gr'
that a
wlh thcutm 111 coiiiuiuiiili'
,r. aa it has each
•lie.
'he
rxil
'it-
.Ii Peiuj-
.sylvanla. where there L' i.
>wii that
the fall-off in attendance Li 10 to 20 per cent
greater In Pittsburgh The city tax for 1K3
will produce little over $400,000. compared
with S894.000 In 1948 Exhibitors said that
this trend Is continuing and the tMttom la not
In .light. Sixteen theatre-i in the city have
closed, with the city amtuement tax being
an important factor, it was stated.
A spokesman told the council that Pittsburgh
Is the only city In the na'lon that imposes
a tax as high as 10 per cent, and that at
present. Chicago Is coaslderlng repeal of a
3 per cent tax. Elimination of PltUiburgh'-i
10 per cent amusement tax "may contribute
to saving an Industry; If you continue this
tax. you may find that you have no tax revenue
Ixjcause the industry ha* become extinct."
City council took no action on the plea for
a tax ban and the same day heard the budget
message of the mayor which continued the
amusement tax. Prior to the amusement tax
hearing, city council had held meetings for
protesting merchants on the mercantile tax.
Theatre owners are taking their amusement
tax problem to the Pennsylvania general assembly,
which convenes early In January.
They will seek lepuslation to eliminate the
enabling act which permits cities, boroughs
and townships of the first and second class to
tax anything not already taxed by the sute.
Charles R. Blatt. Independent circuit exhibitor,
is coordinator of this campaign.
Boothmen's Local Runs Ad
Opposing Ticket Taxes
SHARON. PA —Opposition to Uie proposed
10 per cent amusement lax for Hickory township
got rolling a week in advance of the
scheduled meeting of the township supervisors.
lATSE Local 101 purchased a quarterpage
advertisement In the Sharon Herald to
publish "an open letter" which Informed of
the intentions of the township supervisors,
who were named with their address and telephone
numbers.
"Because the township ha-s made a claim
that It needs more money does not justify
this excessive and discriminatory tax." said
the ad. A coupon was printed for those who
oppase the amusement tax to sign and send
to Hickory township supervisors. They were
urged to attend the supervLsors meeting December
5 at the Hickory fire sutlon
35

,,;;,
i
'-
'Andersen Is Smash at Two Theatres;
Holdovers Good in Holiday Week
NEW YORK—"Hans Christian Andersen" Beekman— Under the Red Sea (RKO), 2nd wk...l20
, , ,. , - , ^ i ii Broadway—This Is Cinerama (Cinerama), reserved
opened to sensational business at two tnea- sects, 9th wk 1 50
tres, the Criterion, where part of the huge 105
Copitoi—The Prisoner of Zendo (mgm), 4th wk..
.
,. ^ , ^ ii_ 1. r-i- ^ Criterion Hans Christian Andersen (RKO) 175
first week gross came from the benefit open- f,^^ Arts—The Promoter (U-i), 5th wk 135
ing, which was donated to the Will Rogers 55th street— Life Begins Tomorrow (M-K), 2nd
Memorial hospital, and the Paris, where the
.'
'
Gio*b''e— Kansas City' Confidential (UA).'
::.: .MO
first week was the highest in the history Guild— Leonardo do Vinci (Picture), 2nd wk 120
, ., ,. „ „ ,j , „^„ Little Carnegie The Hour of 13 (MGM), 5th wk. . 90
of the five-year-old house. Loew's Stot^Outpost in Malaya (UA) 105
Except for "Kansas City Confidential," Mayfair—The Thief of Venice (20th-Fox) no
„,ui«u u^^ *-u« Urtr.*. ^*^««;«^ TTTQQb- t.i»^/>« Tiiltf Normandie—The Mudlark (20th-Fox), reissue. ... 1 00
Which had the best opening week since July
palace— it Grows on Trees (U- 1), plus vaudeville.no
at the Globe, the other new pictures for Paramount—The iron Mistress (WB), plus stage
Thanksgiving week were little better than
p,',l;!!l'„a':,' c^hHstian Andersen' Irko): y. i'.: i i. '.mS
average, including "The Thief of Venice" Radio City Music Hail—Plymouth Adventure
and "niitnrv

'
'
;
»'
'
. . Max
. . Joe
. . Ethel
. . Martin
Boris
. . Francis
. CharleA
'iy«
tkl
:ta.
ingEc
'rolic
mry-Fos
n
teter" b :.
senate Jj;
fill come b
le frolic :ti.
It.
t«l
Lejiiie!
t to, \
id
Col,
consent
Marine I
pictiirt J!
t
said to lie .
ne
during
Dpen
(mas
ntnrj-Fcs
aalWallilrr '. "Roman H.litiav" which
woA (timed, ncntui and dul.
' Italian
capiul He ai»o conferred .— > Boultln«.
producer of "Wln«> Acroaa Um Sm." In
London Leon J. Bamberier. Mle* promoUon
maruMirr (or HKO, (poke at the Allied
Theatre Owncru of Indlar'i ...... -..ion December
2. 3 and will addrr- pendent
Exhibitors o( New Encland .» .j.^^».. Otccmber
8.
NaU J. Illumbrrc. Unlver**! bovd chairman,
left December 2 (or an extended »Ur
on the coojil . , Hugh Owen. Paramount
ea-stern and .w>uthem dlvUton m*na(er. U
back In New York (oUowlng a two-wrek tour
to the Charlotte. Jacknonvllle. New Orle*n«
and Atlanlf branches . Elnleld.
vice-president o( 20th Century-Pox In chuie
o( publicity and advertising. Ie(t Novrmber
30 (or the coa.st by plane to con(cr with
Darryl P. Zanuck and Harry Brand on campaign
plon-s (or (orlhcomlng releasee , . .
Stanley Rubin, producer o( "My Pal Gui"
(or 20th-Fox. planed to California December
2 to begin preparatlon-s (or his next. "River
o( No Return" . . . Arthur Canton. MOM
eastern press representative, led December
1 (or Philadelphia. Boston. Bu((alo and Toronto
on behalf of "Million Dollar Mermaid."
Tent 35 Canvasmen Are
Holding Weekly Meetings
NEW YORK Variety Club Tent 3j canvasmen
have started weekly meeting? for
the purpose of reviving Interest In the organization.
"They also have engaged Albert G.
Gorson. director of National Campaign Associates,
to handle publicity.
At the first meeting held Monday

^
•
L B A N Y
'Thz Times-Union, in an editorial on the
. .
tenth annual Denial week for the Variety-
Albany Boys club summer camp, urged:
"While we are getting ready to enjoy expensive
dinners on Thanksgiving day, let's
lay aside something to enable some worthy
youngster to spend two weeks under the
health influence of the camp leaders, with all
the physical and psychological advantages
of the camp life." The paper, along with
Tent 9 and the Boys club, has been sponsoring
an annual drive to provide summer
vacations for needy boys at Camp Thacher
on Thompson's lake." The camp is open for
eight weeks in July and August. The sponsors
"hope to be able to provide two-week
vacations for 400 boys . that will be possible
if the people of the area give $20,000 through
the Denial cartons to be found in stores
around the city this coming week."
The Times-Union ran a picture of Arthur
Newman, Republic manager, with a group of
Boys club members and cans for the Denial
Fabian's Grand broke advertising
week drive . . .
Sunday on the telecast of "Carmen"
by the Metropolitan Opera Co. December 11.
Prices ranged from $1 to $3.60. The Palace
and Leland are also plugging the telecast via
trailers and cards.
The Paramount, Glens Falls, staged a Saturday
morning children's show in which a
can of food was the admission. Tlie food
was given to Major Painter of the Salvation
Army for distribution to needy families
at Christmas. Schine's Rialto there held a
Friday morning kiddy show in a tieup with a
local top shop. George Pugh manages the
Thanksgiving, synonymous with
theatre . . .
generosity and plentitude, proved to be just
that for many theatres in this area. Warner
houses in Albany, Troy and Utica, for instance,
drew heavy business for morning cartoon
shows and fine patronage for regular
performances. The Strand registered its best
morning gross in five years, while the Madison
and Delaware reported capacity audiences.
The Stanley in Utica and the Troy in
Troy also collected substantial amounts on
pre-dinner exhibitions. Perfect weather prevailed.
Fabian's Palace, Grand and Leland will
conduct a giveaway of a Plymouth car the
night of December 17. The automobile is on
display in the Palace's inner lobby. Tieup
has been made with Berkshire Motors. Presence
in the theatre will be required for
winning.
Success crowned the Ford giveaway promoted
by the local Warner theatres with 11
Star supermarkets, capacity audiences being
reported at the Strand, Ritz, Madison and
Delaware. The 1,900-seat Strand had standees
in the orchestra and balcony, while the
Madison crowd overflowed into the lobby.
The Ritz and Delaware (arti also bulged
with anxious ticket holders. Zone Manager
Charles A. Smakwitz and John Trefiletti,
advertising director for the independent
stores, expressed pleasure with the results.
Smakwitz and Al LaFlamme, Strand manager,
handled the drawing on the Strand stage.
Marie Boucher, Rensselaer girl, won the car.
Gerry Schwartz, manager of the Rivcview
Drive-In and partner of Harry Lamont, called
the latter's offices from Orlando, Fla.
Schwartz said he might make a connection
with a Florida State theatre for the winter.
Drive-in screen painting, he learned, cannot
be done from December through March. They
delay refurbishing until spring. Schwartz,
former Seabee, is an expert on construction
and maintenance.
The telecast of "Carmen" at the Grand December
11 received an accidental but timely
publicity break when the Sunday Times-
Union ran a feature story on Clark Jones,
32-year-old Albanian who will direct closedcircuit
end of the Metropolitan Opera Co.
presentation. Jones, a director at WRGB,
Schenectady, for two years before advancing
to New York, visited his parents Mr. and
Mrs. A. R. Jones of McKownville for the
Thanksgiving holiday.
Trans-Lux Declares First
Dividend Since 1948
NEW YORK—Trans-Lux Corp. has declared
its first dividend since January 1948.
The board of directors reported November 25
it had voted a 15-cent dividend on the common
stock, payable December 18 to stockholders
of record Monday (8).
The management won out in a proxy battle
early in the year when a group of stockholders
charged mismanagement and noted a failure
to declare dividends. Later, the board
authorized the purchase of a total of 50,000
shares for the treasury to reduce the number
of shares outstanding, then totaling 660,000.
The next annual meeting will be held in
March 1953.
The Trans-Lux Granada on 72nd street
closed three weeks ago, but the company said
the closing was only temporary. No reason
for it was given.
E. A. Dickinson in Africa
NEW YORK—E. A. Dickinson, commercial
recording engineer for Westrex Corp., is now
in Johannesburg, South Africa, supervising
the installation of a Westrex type 635-A recording
channel and an M-4-D rerecording
and scoring console in the motion picture
studios of Alexander Films of South Africa,
Ltd. He will return here late this month.
Sequoia Productions has signed Edward
Binns, Broadway actor, for a supporting part
in "Harness Bull."
THE VISUAL APPROACH — Herb
Sheldon urging viewers before the TV
camera to see "The Quiet Man" at New
York neighborhood theatres.
Strike by SAG Against TV
Films Not Felt on Sets
NEW YORK—Although the Screen Actors
Guild, American Federation of Labor affiliate,
began a nationwide strike against producers
of filmed television commercials December
1, the effect of the strike will not be
apparent on home TV receivers for several
weeks. Most film commercials are made as
much as two months in advance and sponsors
have a considerable backlog on hand.
Sponsors are not prevented by the strike
from presenting live commercials, nor from
using filmed commercials made before the
strike.
SAG wants actors to be paid a royalty
every time a film commercial is used on a
TV network, instead of merely the original
payment, as has been the practice. The
strike, first in the 19-year history of SAG,
affects about 20 TV producers in Hollywood
and about 80 in New York, according to
Walter Pidgeon, new SAG president.
Meanwhile, two lATSE unions, the Motion
Picture Machine Operators, Local 306, and
the Film Exchange Employes, Local B-51,
are at odds over the recent practice of distributors
in having prints examined by projectionists
when they arrive at the theatres
instead of having them examined by exchange
film examiners. As a result, 20 examiners
were laid off in the New York
area recently. Appeals to Richard F. Walsh,
international president of lATSE, brought
the reply that distributors have the right
to reduce staffs for economy reasons.
Public Theatre Is Leased
For Spanish Film Policy
NEW YORK — Berk & Krumgold, real
estate brokers, have closed a long-term lease
for the 2,000-seat Public Theatre at 66 Second
Ave. for an aggregate rental of $400,000.
Harry A. Harris, who heads a circuit showing
Spanish language films, will use it for films
from Mexico. Spain and Argentina. It will
be renovated and redecorated. The lessor is
the Raynes Realty Corp., headed by Jules
Raynes.
: '!. inoie
, Ilia
j8»W
jfi Robert
jjlIIPr.ssy
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BiBois
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LSJBV,
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alls, louisi
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i lid
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litave relays
iiflationse]
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al.llioinaf
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3paS
R & S THEATRE SUPPLY
920 New Jersey Ave., Washington, D. C.
ALBANY THEATRE SUPPLY CO
443 North Pearl St., Albany, N. Y.
SUN CARBON CO.
630 Ninth Ave., New York, N. Y.
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN , . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
'tliniqui
e
; '''dai
" '; the
-^R Thar;
*aian at
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BOXOFFICE December 6, 1952
r'fRCE

, John
rnierciili 5
K will litrs
[or itir;
are
mil!
i)y;ii£ ,;:..
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beta •.
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f the bl]
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itory of i-:'
in
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Holini
ictordit!
the MoL
ocalM,-:
local B-:
,
:
:actice
ol
^
lined by Fj
; the tat:j
niaed bt ;[
result, M £-
le New t
aidF.K
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.eased
'olicy
luuBold,
'
inj-tem Ik i
nttfSec
il ol S«'
-iicuit sboi:
St Hi"''-:
mtiiia.
II
HeW-l
ided
by JiS
Bendix Will Try TV
Sessions in Thealres
NEW YOIlK^Clo ed clrnill tlu-utrc t.-li--
vl-slon will be used by Bcndix Home Appliances
division of the Avco MfK. Corp. December
30 In more than 40 cities. The company
figures that It will reach more than
100.000 distributors, dealers, .salesmen and
Invited guest.s.
This aiTangcment ha.s been made by the
Bendix group with Teleconference, Inc.
clasely a.s.sociated with United Paramount
Theatres. Robert H. O'Brien, secretary-treasurer
of UPT, says it will test the new sales
conference Idea In every key market area In
the country.
The only other sales conference planned for
theatres at this time will be put on Monday
t8> by Theatre Network Television with which
Teleconference 1.^ now competing That is the
conference of Jame.s Lees and Sons Co.
which will Involve between 30 and 40 theatres,
many of them UPT hou.ses.
The Bendix program will go on before
noon. It will originate in the Garrick Theatre.
Chicago, and will be seen and heard
In Albany, Atlanta, Buffalo, Charlotte, Cincinnati.
Cleveland. Columbus. Dayton. Detroit.
New York, Pittsburgh, Providence,
Richmond. Toledo. Jacksonville, Baltimore,
Boston, Philadelphia, Wa.shington, Chicago,
Des Moines. St. Louis, Dalla-s. Birmingham,
Houston. Milwaukee, St. Paul, Kansas City,
Memphis, New Orleans. Omaha, Gary, Indianapolis,
Louisville, Denver, Phoenix, Salt
Lake City, Los Angeles, San Francisco,
Seat'.le and Portland.
More than 10,000 miles of coaxial cable and
microwave relays will be used.
Teleconference is headed by a number of
public relations executives not previously associated
with the industry. Stanley Barr is
president. Thomas M. Casey and Aaron Feinsot,
vice-pre. idents. and Gerald Deckler. secretary
and general counsel. They intend to
look over the theatre TV situation thoroughly
before promoting straight entertainment.
Lambs to Salute Memory
Of John Philip Sousa
NEW YORK—The Lambs will salute the
memory of John Philip Sousa. former member
and a founder of the American Society
jof Composers. Authors and Publishers. Sunday
evening (14). according to William Gaxton.
shepherd. Clifton Webb, who plays the
march king in "Stars and Stripes Forever,"
20th-Fox film, will be a special guest.
Otto Harbach. Ascap president: other composers
and authors who knew Sousa and topranking
officers of the marine corp.-^ will
attend. Spyros P. Skouras. 20th-Fox president,
may return from the Far East m time
to receive a marine corps citation for contributions
the film makes to marine history.
The Lambs executive council will hang a
bronze plaque honoring Sousa in the library.
Ampa Students Are Taught
Techniques of Printing
NEW YORK—Printing techniques were deft
iscribed to students of the showmanship class
sponsored by the Associated Motion Picture
Advertisers Thursday (4). William Boley of
the Buchanan advertising agency was chair-
Iman. The course covered rotogravure, photo
icngraving. typography, mats and type.
BUFFALO
Jt
looka llkr n wllout for DuffklOH t«lecMt
lit tlic MetriipoUtan Opera com(mny production
of "Curmen." in the Center Theatre December
II Tlckeu went on sale la.1l Saturday
and there hu.s been a ru.ih for Keats, none of
which will b«' re.ierved The price iicatc In
balcony. JI80; orche-itra. 12 40. and loges.
12.80. lax Included EnKlneem have Ju.M about
completed Installation of the HCA equipment
and a mobile TV unit Li comlnx here from
Syracuse to as.M Hun and Murr*)r
Tor n\'
tie wail prMld«nl
of the 1
- AMi'n of Rnchw
ter He woA ill
ari Richard
Hayman of the
niea'.re' Niagara
PalU. a
fint son.
Peter I'
Km t'elrher, Philadelphia ColuinbU
tiiiiii iio.'. arrived here to take over tlM cnaoaK'-iiiriit
of the local exchange He iticcMd*
Jim Kater. who has b««ti reaialcned on hU
own reque.1t to the sate* reprcMnUUvc poal
In Rocheitr.' r.icuse Pauley.
Clark Film i i Corp.. has taken over
the physical UuuibuUon for Ucaer Productloai.
Condon Briefs RKO Field
Men at Chicago Meeting
CHICAGO — Richard Condon, director of
advertLsing. publicity and exploitation for
RKO Picture.^, and Leon Brandt, exploiution
manager, held a two-day meeting with
midwestern field personnel Wednesday and
Thursday i3. 4).
Chief topics of dLicusslon were Samuel
Goldwyn's "Hans Christian Andersen." Wall
Disney's forthcoming "Peter Pan." Gabriel
Pascal's "Androcles and the Lion." Huntington
Hartford's "Face to Face." Sol Lcsser's
"Under the Red Sea" and "Blackbeard the
Pirate."
Douglas Beck, Chicago: Wlllioni Brooker.
Kansas City: Joseph Longon. Cleveland, and
Edward Terhune, Salt Lake City, were the
field men present.
Similar meetings were held earlier In the
week in New York for the eo-stem men:
Spencer Steinhurst. Atlanta: Hank Howard.
Philadelphia: Barry Bernard. Buffalo: Sey-'
mour Eaton. Dallas, and Charles Moss. David
Cantor and Norman Poller of the home
office.
Condon left Friday (5) for Washington
to meet Frederick Brlsson for talks on the
premiere of "Never Wave at a WAC."
Brandt went to Miami to set up the opening
of "Hans Christian Andersen" ChrL

. . Various
. . The
. . . Frank
. . John
. . Natalie
. . Sam
. . Jack
PITTSBURGH
IJarry C. Bondurant, manager of the Caledonia
Park Drive-In near Gettysburg, was
a Filmrow visitor. He said the doughnut machine
at the concession building brought in
the dough . . . Kiddies attending the Saturday
shows at the State in Washington, Pa., received
coupons which entitle them to attend
a Christmas party at the theatre December
Mary Ann Theatre at Burgettstown
20 . . .
will stage a free pre-Christmas show for
kiddies in cooperation with the VFW, and
between Christmas and New Year's this theatre
will present its annual free show for
Catholic school children.
Closed for a month or longer, the Brookside,
ABC. Green Garden and Dependable
outdoor theatres keep their names before the
public by the purchase of newspaper advertising
for community funds, etc. Latest copy
urges readers to "save with U.S. defense
bonds" ... In the test case brought at Philadelphia
by Lewis Sablosky and members of
his family, who trade as the Norris Amusement
Co., the 1951 Pennsylvania realty transfer
tax has been upheld by the state supreme
court.
Leo Wayne, who withdrew from the film
industry after a quarter-of-a-century to enter
the tavern business, was a recent Filmrow
visitor. He has sold his tavern interest and
is considering his next step, which may be a
return to the film industry . promotions
featured Anniversary week at the
Embassy in Johnstown. Women in attendance
received roses from a floral shop, Berlo Vending
furnished candy, Chesterfield had free
cigarets for men and kiddies received free
popcorn. Admission was free to anyone celebrating
a birthday or an anniversary.
Liens for withholding taxes, totaling $1,105,
have been filed here against Howard C. Benson,
former operator of the Dixie and Grand
theatres at Carnegie ... An advance prevue
was offered Thanksgiving eve midnight at the
Basle in Washington as "a management guaranteed
attraction," William C. WiLson, manager
of the Basle, advertised the presentation
as "Stars and Stripes Forever," charging regular
admission price.
A far-reaching decision, as it pertains to
the collection of a business privilege tax as
enacted by various municipalities throughout
Pennsylvania under the 1947 tax anything
law, was handed down in the Blair county
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Van Broom Street
PITTSBURGH 19, PA.
Phone Express 1-0777
jjovies Are Betttr Than Evtr - How*; Your EquipmeiiHl
courts when Judge John M. Klepser ruled
that the tax as applied to Altoona was not
levied equally and was unconstitutional. If
the ruUng is upheld, the city stands to lose
$100,000 in tax this year. Likewise, if the
ruling is upheld by the state courts, many
city, borough and township ordinances, which
call for a similar tax, will be nuUilied.
Morris Finkel, local Allied board chairman,
described the city's 10 per cent amusement
tax as a 10 per cent sales tax. He told city
council that many theatres have been forced
to close; others are operating on a parttime
basis and ready to close permanently
unless some rehef is granted. He said theatre
owners cannot pass along increased costs to
customers since admission prices already are
"beyond the limit of public acceptance."
Among local people who attended the Pioneers
dinner in New York were Andy Battis-
.
ton. Max Shulgold, Ben Amdur, Bert Stern,
Moe Silver and Bill Finkel Manos
circuit is staging a big Christmas award in
cooperation with merchants. Grand prize is
a new Cadillac and the first to ride in the
car with Ted Manos were Joe Rost, Warner
exchange office manager, and your correspondent.
In advance of the opening of MGM's "Plymouth
Adventure" in Loew's Penn, several girls
dressed in colonial costumes rode around the
downtown area in a new Plymouth auto.
They presented an album of music from the
picture to Veterans hospital in Aspinwall . . .
Pittsburgh city council enacted its FEP ordinance
which forbids discrimination in employment
of people on the basis of race,
Santa Claus
religion or national origin . . .
made his initial appearance last Friday at a
cartoon show in the Liberty at New Kensington.
The city council delayed re-enactment of
its 10 per cent amusement tax as a courtesy
to hear protesting exhibitors, having been
pledged to renew the unfair levy regardless
of facts concerning the case. The mayor's
nine men duplicated their act of five years
ago when they held a hearing on the amusement
tax as originally presented, at that
time also being pledged 100 per cent to the
mayor's program. Some theatre screens will
be used in coming elections to present facts
to the citizens and taxpayers.
Herb Reed is the new territory publicist
for MGM, replacing Watty Watson, who
continues on the job in the Cincinnati area
. . . David C. Silverman, RKO manager,
reports good cooperation here for the Variety
Clubs-Will Rogers Memorial hospital
fund campaign.
Mrs. Mae Elizabeth Davis Manant died
November 27 and funeral service and burial
were conducted December 1. She was the
. .
wife of Arsene Manant, former theatre owner
and exhibitor at Carnegie Warner circuit
notes:
.
Ann Russell and Marjorie Gabris
are new employes in the booking department;
Mrs. James Opperman resigned as secretary
to contact office manager R. W. Kiiepton;
various theatre units of the circuit are featuring
auto giveaways; John L. Johns, formerly
of the accounting department, is now
the Indianapolis exploitation representative
for MGM. New girls in the circuit office's
contact department include Mary Gledhill
and Evelyn Donahoe.
. . . Winnie
Thomas Michael, son of Chris and Martha
Michael of the Rex, was inducted into the
armed forces last week. An older brother
Frank graduated this year from Georgetown
university and younger brother Gus is a high
school student here and assistant manager
of the south side theatre . and
Freda Fineberg have returned to their home
in Phoenix after visiting her at the Alexander
(RCA) Theatre Supply
Manos. wife of Ted Manos, has recuperated
from a fractured knee sustained in a fall
a
number of weeks ago.
. . . Saul
William Nidetch, Claysburg exhibitor, and
Han-y Horoff, former Portage exhibitor and
a department store proprietor there, have
purchased Smithmyer's restaurant, gas station
and truck stop at Cresson
Goldberg, former Elkins, W. Va.. exhibitor |
who has resided here for many years, will |
.
i
. . .
be a divisional marshal in the Israel Bonds
|
sales to be held December 14 Dolde,
recently named manager of Loew's Ritz here,
took his armed forces draft physical examination
this week About ten merchants
at Oil City are cooperating with the Drake
Theatre there in issuing free kiddy tickets
for Saturday matinees.
Warner circuit theatres reported success
with the proxy card registration for "The
Big 3 Giveaway" . D. Walsh jr.,
Fulton manager, was at Mercy hospital. He
has had trouble with his back for a long time
"Bud" Thomas of the Acme-
Franklin-Hanna office has been on vacation
for the first time in four years. He kept
himself busy moving into his new home in
Wilkinsburg, assisted by wife Helen and sons
Jay Mark and David Terry Thomas.
Eugene Naccarato, sound engineer for Atlas
Theatre Supply, is the father of a second son.
Gene junior is aged two Julius,
.
local Allied's assistant secretary, arranged details
for the recent delegation to the national
convention in Chicago. More than 40
from here were at the sessions.
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
Gordon Gib>oii, Mor.
402 Miltenberoer St., GRant 1-4281. Pittsburoh. Pa
MOTIOGRAPH — MIRROPHONIC
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LITTLE MACHINE CO.
1114 Central Ave., Charleston, W. Vo.
PERDUE CINEMA SERVICE
36 Kirk Ave., S. W., Roanoke, Vo.
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
BOXOFFICE December 6, 1952
*incE

I
dent,
I
I
I
Kohler.
I
Smith.
I
. . Paul
'
Wadklai.
'Sft.:.,
WASHINGTON
lirllUam P. KoKors, wlui hii.s boi'n tiimu'd
deputy iitli)ini-y ^•.^Iu•l;ll of the United
States, Is .ittonicy for 20lh-Fox here and also
for Indept'iideiit Theatres Service, Inc. .
Clarence A. Hill, branch operations head for
20th-Fox, was at the local exchange several
days.
Local F-I3 elected these to office: Pre.M-
Fled Von Lantjen; vice-president, Ethel
MdSiar; Rl£don: recording secretary, Judith Cohen.
Wft;,
I financial secretary, Lillian Lee: treasurer.
*'tiia-; Mildred McDonald: guardian. Pat Dell: busi-
'tora'r ness agent. George Sullivan: trustees. Jack
1
Myrtle Frless. Alice Relghly, Je.sse
AKnes Turner and Sara S. Young.
Vic Orslngcr, chief barker of the Variety
Club, has asked 20 women to serve on a
ladles advisory council. Plans will be outlined
at a luncheon meeting to be held In
the Wlllard hotel December 19 . . Tent 11
.
Monday (1> presented an ambulance to
Emergency hospital. Jerry Adams. Rudolph
Berger and Dr. E. A. Cafritz turned over the
car to Dr. Warwick Brown, administrator of
the hospital.
. .
Joseph Walsh, Paramount, was at the local
exchange . McDaniel has moved his
headquarters to the RKO building . . . John
Clarst of the Jessie Carper Theatres. Martinsville,
Va., was on the Row . Sara Young,
20th-Fox booker, entertained the captains of
the ladies teams in the recent Variety Club
welfare drive at her kome Thursday evening.
Universal Manager Joe Gins visited Roanoke
Manager Joe Rosen of
exhibitors . . . 20th-Fox and his family spent the weekend
with relatives in New York.
Cumberland, Md., Drive-In
To Operate All Winter
CUMBERLAND. MD.—The Super 40 Drive-
In Theatre, operated by Thomas Bla.^h and
Paul Owens, revealed m Allegany county
newspapers that it will continue operation
throughout the winter, even though snow
and ice and generally cold weather prevails.
The owners anticipate booking special features,
with extra attraction possibilities, for
continued patronage. This will be the first
airer to continue operation through the
Maryland winter. It handles about 200 cars
along a most famous Maryland highway
heading directly west of Cumberland, and
not many miles from Frostburg. Md., the coal
mine center of western Maryland.
B. I. Gonder Takes Over
OAKLAND. MD.—Bernard I. Gonder, real
e.state broker, has taken over the management
of the Grand Theatre of Friendsville, a theatre
catering to rural picture trade. Gonder
also owns and operates the Maryland Theatre
of Oakland.
TWO TlMf: WI.NNKK —

\
i
^'
FCC to Thoroughly Study
UP!-ABC Merger Request
WASHINGTON—The Federal Communications
Commission has given noncommittal
answers to congressional urging on both sides
of the United Paramount Theatres and
American Broadcasting Co. merger fence, it
was learned in Washington Thursday (4i.
Senators William Langer (R., N. D.) and
Charles W. Tobey iR., N. H.) expressed opposition
to the merger in telegrams addressed
to FCC chairman Walker. Tobey expressed
himself as "disturbed and shocked" at the
initial decision permitting the merger issued
recently by hearing examiner Leo Resnick.
Langer also used the word "shock" in expressing
his reaction, in view of the antitrust
activities of United Paramount officials.
He also strenuously objected to the
Commission's own decision not to consider
antitrust violations before Aug. 7, 1948.
Langer held out an implied threat of reprisal
in the event the Commission finally
approves the merger when he said he hoped
the Commission would not take an action
calling for investigation of the FCC by the
Senate. Langer is slated to head the Senate
Judiciary Committee in the next session.
On the other hand. Senator A. Willis
Robertson (D., Va.) asked the Commission for
quick action on the merger. It was revealed
that FCC had received numerous communications
from senators and congressmen, some
asking for quick approval and others asking
that merger permission be denied.
To all, the Commission has been answering
that the initial decision was only one
step, and is not to be considered a final
decision. Commissioner Hyde, replying for
the absent Walker to the Langer telegram
said it would be inappropriate for the Commission
to make any comments or form any
judgments until the commissioners had a
chance to study the records in the case, but
promised a final decision in line with the
facts and with public interest.
Eastman Contends Retail
Prices Fair Under Law
WASHINGTON—Eastman Kodak has filed
an answer with the Federal Trade Commission
to the complaint filed last September
attacking the company's practice of fixing
fair trade retail prices on photographic products.
The company states that there are approximately
75,000 retail outlets in the United
States that handle the company's product
and Eastman operates only 39 of these.
There is "full and effective" competition,
the company states.
DuMont Sees One Million
Plus Net for 12 Weeks
NEW YORK—Allen B. DuMont Laboratories
has estimated gross income for the last
12 weeks of the year at about $24,000,000 and
earnings after taxes at more than $1,100,000.
Says P. R. Shorts Should
Be Distributed in Europe
HOLLYWOOD—Filmdom's series of public
relations shorts, produced approximately three
years ago to familiarize moviegoers with production,
distribution and exhibition techniques,
should have their distribution expanded
to include Europe, in the opinion
of 'Valentine Davies, veteran scenarist and
newly elected vice-president of the Screen
Writers Guild. Davies bases his conclusions
upon observations during a recent trip to
Europe, where he represented the industry
at a UNESCO conference in Venice.
Exhibition of the shorts abroad, 'Valentine
said, would serve to acquaint foreign film
fans with the "Hollywood story," which now
reaches them only through the perusal of
fan magazines. The screen writer declared
that not only movie audiences, but European
production executives as well, are in possession
of only sketchy information as concerns
the film capital, its personnel and picturemaking
techniques.
The series of public relations shorts is now
being assembled into a full-length feature
under supervision of Grant Leenhouts of the
U.S. Information Service.
PSI-TV Film Deals Signed
With European Producers
NEW YORK—Deals for production of a
number of television film shorts have been
signed by Paul White, president of PSI-TV,
Inc., and was in Mexico City hning up further
product.
White says the company now has 52 halfhour
films completed, or nearly so, in several
European countries, Hollywood and Mexico.
He has opened an office in the Hotel George
V. Paris which will be in charge of John
Nasht. The latter also is in charge of the
London office.
Two new series will be made by Pathe
Two new series
Cinema and by Paul Wagner.
also are to be made in Italy by Victor Pahlen
and Thetis Film.
Bell System TV Network
Links With Austin, Tex.
NEW YORK—Network television facilities
became available to Austin, Tex., Thanksgiving
day, bringing to 111 the total number of
stations to which Bell system network service
is available. The network interconnects 68
cities in the U.S. The Austin hookup was
made possible by connecting its new television
station to the Dallas-San Antonio radio-relay
route, which has been carrying live network
programs to San Antonio since July.
Alexander in New TV Post
NEW YORK—Clarence G. Alexander has
been named general manager of the Great
Plains Television Properties, Inc., stations by
Herbert Scheftcl, president. The stations are
TV units in Duluth, Little Rock, Springfield,
111., and Sioux City, Iowa.
Educational TV Will Cost
$35,000,000, Says Abrams
NEW YORK—Benjamin Abrams. president
of Emerson Radio & Phonograph Corp., estimates
that it will take $35,000,000 to put
educational television stations on the air all
over the country, with an annual budget of
$25,000,000 to keep them operating. Abrams
has recently resigned as chairman of the
Radio Television Manufacturers Ass'n educational
television committee.
Emerson has given the first two $10,000
grants of a series of ten to aid educational
stations to the Allen Hancock Foundation
at the University of Southern California and
to the University of Houston, which have
stations nearing completion.
The Federal Communications Commission
has granted nine construction permits for
educational stations and applications are in
for ten more.
Rebuilt Metro in Cairo
Opens With 'Quo Vadis'
NEW YORK—The Metro Theatre, Cairo,
Egypt, which was badly damaged during
political riots early in the year, reopened
Wednesday (3) with "Quo Vadis" with government
officials attending. Government
funds aided in its repair.
Morton A. Spring, first vice-president of
Loew's International Corp., said it seats 1,600,
has been air conditioned by Carrier and ha<
Simplex XL projectors, Fiberglas screen.
Westrex sound system and a new attractions
sign with Adler third-dimensional plastic letters.
The Metro will be managed by Gustave
Zelnick under the supervision of Maurice
Dassa, MGM manager for Egypt,
The opening marked the national release of
"Quo Vadis" m Egypt. It opened simultaneously
at the Metro in Alexandria.
Unger Is Named Executive
For TV Exploitation
NEW YORK—Oliver A, Unger has been
named as executive vice-president of Television
Exploitation, Inc., by Milton Gettinger.
president. The company intends to add feature
films and acquire half-hour and 15-
minute packages for TV use, Unger recently
resigned as vice-president of Snader Telescription
Sales. The company is negotiating
for production facilities and inventory of a
television producing and distributing firm ou
the coast.
,
GE Ships UHF Transmitter
To WKAB-TV at Mobile
SYRACUSE—The General Electric Co, ha?
shipped its fir.t ultrahigh frequency television
transmitter to WKAB-TV, channel
48, Mobile, Ala.
Frank P, Barnes, G. E. broadcast equipment
sales manager, says the transmitter
will operate at 100 watts, but a special
antenna will boost the effective power to
2,500 watts. The antenna is undergoing final
tesU and will be shipped soon. The station
is expected to cover a 15-mile radius.
Decca Pays 17V2C Dividend
NEW YORK—Directors of Decca Records,
Inc, have voted a quarterly dividend of 17»4
cents per share on the capital stock, payable
December 30 to stockholders of record December
15,
The directors have declared a dividend from
current earnings on the class A and B common
stock of 25 cents a share, payable Dei-'Ti'hir
23 to stockholders of record DemH
'^
RIC
sjt,!
BOXOFFICE
:
:
December
6, 1952 J*Illfn(j
i

• lldlltjwood
prfsJ|
NEWS AND VIEWS OF THE
Office— Suite 21'J ai 6404 ll^iywnod [ilid .
/ton
PRODUCTION
CKNTKR
Richard Breen Named
President of SWG
HOLLYWOOI>—Succeeding Mary C. McCall
Jr.. Richard Breen was elected president of
RICHARD BREEN
the Screen Writers Guild at the organization's
annual meeting Monday (24). Other new officers
include Valentine Davies and Ranald
MacDougall. vice-presidents; David Dortort.
secretary: D. M. Marshman jr.. treasurer.
and board members Richard Tregaskis. Adele
Buffington, Warren Duff, Charles Hoffman.
James Webb and Beirne Lay jr.. who join
Incumbents Morgan Cox and Walter Reisch,
re-elected.
By a 281-16 vote, SWG members approved
provisions of a contract negotiated with the
Alliance of Television Film Producers. An
amendment to the SWG constitution, restricting
the life of a member's proxy to one
meeting instead of the present seven years,
fell 12 votes short of the necessary two-thirds
majority to amertd. The count: 256 for. 148
against.
• • *
Television Film Producers and a group of
companies operating under the Hal Roach
banner. Members of these units account for
a majority of the video commerclaU manufactured
In Hollywood. However, an estimated
70 per cent of all nationally televised
TV spots are made in New York.
Tlie SAG Is not at present picketing video
film commercial producers, but ha« Indicated
It win do so If they attempt any production
with nonunion actors. The Guild seeks added
payments for players for reruns of the commercials
and asks that their showings be
restricted.
Hollywood Group Flies
To Mexican Festival
HOLLYWOOD—As guests of the Mexican
government and film Industry, a planeload of
top Hollywood screen personalities took off
Monday ( 1 1 for Mexico City for appearances
at that nation's annual film festival.
Making the trek were Gary Cooper, Celeste
Holm, Lex Barker, Hedda Hopper, Debbie
Reynolds, Virginia Gibson, Rhonda Fleming.
Peter Lawford, Corlnne Calvet, John Bromfield
and Ursula Thie-ss, accompanied by Arthur
Jacobs, public relations advisor.
• • •
Kathryn Grayson has been named honorary
chairman of the "Toys for Tots" campaign,
sponsored nationally by the marine
corps reserve to provide Christmas toys for
underprivileged children throughout the U.S.
TV Filming Out of U.S.
'Unfair' to AFL Unions
HcjLLYWi rilmmaken who
trek to fori'i,: : thus reduce employment
possibilities for American crafumen
have been made the target of a Hollywood
AFL Film Council crackdown The
AFL group voted unanimously to launch a
campaign against Tableau ProducUoiu. which
recently announced plans to lens a new batch
of six half-hour China Smith subjects, starring
Dan Duryea. at the Danclgers studios In
Mexico City.
Labeling the Tableau firm "unfair." the
film council dlsclasod it will notify the series'
sponsors of the action, and cited a resolution
adopted at the recent AFL convention pledging
.support to the council In Its baule agmliut
out-of-the-U.S. production.
• • •
Fllmcraft Productions, of which Isidore
LIndenbaum Is president and executive producer.
Inked Mirian Oleger as a research and
writing executive on the company's upcoming
Mark Twain Televtsloii Theatre scries. She
is a veteran literary and talent agent.
• • •
Four new members have been admitted to
the Screen Producers Guild. Given full memberships
were Stanley Kramer, David O. Slcznlck
and Harry Joe Brown, while Oscar Saul
joined the organize' i"n «; an at'^oriate
Peace prospects—perhaps on a compromise
basis— appeared imminent as concerns the
Screen Actors Guild's strike against producers
of television filmed commercials and the
American Ass'n of Advertising Agencies when
John Dales jr., SAG executive secretary, disclosed
that negotiations have been opened
with two groups of Hollj^vood TV film producers
reagrding a basic working agreement.
Involved in
the huddles are the AUlance of
COLrMBI.X'S .NKW ll.At KnELD'— I'hut«KT.«phif rvldmcc of the rapid and
Impressive expan.slon in exerutive persnnnri .»t Columbi.i studios Is manifrstrd in the
abo>t shot. Left to ri(tht: Lewis J. Karhmil. Robert .Arthur. Jerry Wald and \Villiam
Fadiman. Wald. recently named a rolumhia vire-presidrnt and cxerutivr producer.
Is conferrinR with Rarhmll. former RKO Radio producer: .\rlhur. until recently with
Warners; and Fadiman, who had been an KKO Radio story executive.
BOXOFFICE December 6, 1952 43

'
PAULETTE
'
\
STUDIO PERSONNELITIES
Cleifers
Metro
CONRAD SALINGER will
score for "Dream Wife."
Republic
compose ond conduct the
Composer NED FREEMAN was inked to a new
term pact.
Loanouts
Republic
Borrowed from Metro, GIG YOUNG was set for
the mole leod in Producer-Director John H. Auer's
"City That Never Sleeps."
Meggers
Allied Artists
Handed the megging chore on the new Bowery
Boys comedy, "Jalopy," was WILLIAM BEAUDINE.
The producer is Ben Schwolb.
Columbia
"49 Men," the Sam Kotzman production, will be
directed by FRED F. SEARS.
20th Century-Fox
Assigned respectively as producer and director of
"No Business Like Show Business," a Technicolor
musical stemming from Irving Berlin's hit song of
that title, were SOL C. SIEGEL and WALTER LANG.
Warners
Milton Sperling's United States Pictures set HUGO
FREGONESE to direct "Blowing Wild," upcoming oil
field drome, which will star Gory Cooper and Barbara
Stanwyck.
Options
Columbia
JUDD HOLDREN will star in Producer Sam Katzmon's
senol, "Planet Man," which rolls shortly under
Spencer Bennet's direction. Set as the femme lead
wos VIVIAN MASON. The spoce opera is being
directed by Spencer Bennet.
JOHN HODIAK will portray the Apache chief,
Cochise, in Producer Sam Katzman's Technicolor western,
"Conquest of Cochise."
Independent
Sequoia Productions, headed by Sol Lesser, Jules
Levy ond Arthur Gardner, signed EDWARD BINNS,
Broodwoy actor, and JOAN VOHS, TV thespian,
for supporting parts in "Horness Bull," which is
being directed by Arnold Loven.
GOD-
DARD will star with Edward G. Robinson in the
picture.
Producer Ed Leven inked RON KENNEDY, former
disk jockey, for the mole lead in "The Jagged
Edge," a crime drama which Felix Feist will direct.
Metro
CORNEL WILDE and MEL FERRER will have the
stellar roles in "Saadia," to be written, produced
and directed by Albert Lewin. It will be filmed
on location in French Morocco.
JOHN LUND was set to stor with Lono Turner
and Ricordo Montalban in Producer Joe Pasternak's
"Latin Lovers." It will be directed in Technicolor by
Mervyn LeRoy.
Signed for the topline in "The Big Leaguer," o
baseball story, was EDWARD G. ROBINSON. Motthew
Ropf will produce from a script by Herbert Boker.
Robert Taylor's leading lady in "King Arthur ond
the Round Table," which Pandro S. Sermon will
produce in England next spring, will be MAUREEN
5WAN50N, British actress. The Technicolor costumer
will be megged by Richard Thorpe.
Republic
MARIE WINDSOR was signed for a top role in
Producer-Director John H. Auer's "City That Never
Sleeps."
Booked for "A Perilous Voyage" were EILEEN
CHRISTY and BEN COOPER. The William J. O'Sullivan
production, starring Vero Ralston and Scott
Brody, is being directed by R. G. Springsteen.
20th Century-Fox
TOMMY NOONAN, nightclub comedian, drew a
topline in "Gentlemen Prefer Blondes," the Sol C.
Siegel production starring Marilyn Monroe ana Jone
Russell, which Howard Hawks is directing.
Inked for the Susan Hoyward-Robert Mitchum
vehicle, "White Witch Doctor," was WALTER
SLEZAK. Henry Hathaway megs the Otto Long
production.
Universal-International
RICHARD CARLSON will star with Barbara Stonwyck
in "Stopover," the Ross Hunter production,
which is to be directed by Douglas Sirk.
Joining Jeff Chandler and Marilyn Maxwell in the
"East of Sumatra" cost was SUZAN BALL. Budd
Boetticher directs for Producer Albert J. Cohen.
Warners
Set for a characted lead in "The System," starring
Frank Lovejoy, was JEROME COWAN. The
Samuel Bischoff production is being megged by
Lewis Seller. PAUL PICERNl was cast as an attorney.
TED DE CORSIA will enact the leading heavy in
Producer Bryan Foy's "The City Is Dork," which
stars Gene Nelson and Sterling Hoyden under the
direction of Andre De Toth.
Set for "The Grace Moore Story" were WALTER
ABEL and ANN DORAN. Also inked for the Kothryn
Grayson topliner, was ROSEMARY DE CAMP. The
musicol biography is being produced by Henry
Blonke and megged by Gordon Douglas.
Metro
ROBERT BUCKNER was signed to develop "The
Donnybrook Fighter," from an original by Irene
Winston, for production by Armand Deutsch.
Story Buys
Columbia
"River of the Sun," a Book-of-the-Month club
selection by James Ramsey UHman, was purchased
end placed on William Fadiman's production schedule.
Dealing with heretofore unexplored tributaries
of the Amazon, it will be photogrophed in Technicolor
on location in Brazil.
Paramount
"King Copper," a historical western by Jock
Goodman, was acquired for production in Technicolor
by Nat Holt. Frank Gruber is preparing the
screenplay, which deals with the discovery and development
of Utah's copper mines in the 1870s.
RKO Radio
Huntington Hartford Productions purchased 'Maud,"
a love story by Louis Auchincloss, as a starring
vehicle for Marjorie Steele and Robert Preston. Filming
IS slated to begin shortly after the first of the
year under Hartford's multiple-picture commitment
with this company.
20th Century-Fox
"Mock the Midnight Bell," a melodroma by Virginia
Van Upp and Maurice Ries, was purchased
and assigned to Frank Rosenberg to produce. Horace
McCoy will write the screenplay.
"The Proud Ones," a western by Verne Athanas,
was purchased and handed to Fronk Rosenberg to
produce.
Technically
Independent
Crew ossembled for Sequoia Productions' "Harness
Bull" includes JOE BIROC, photogropher; CARROLL
CLARK, art director, and HARLAN WARDE, dialog
director.
Metro
WILLIAM KAPLAN will be the unit manoger on
"Years Ago," with JACK GREENWOOD as ossistont
director.
Warners
AL ALLEBORN will be the assistant director on
"The Eddie Cantor Story." :,iSKfn£
Title
Changes
Republic
"The Perilous Voyage" changed to A PERILOUS
VOYAGE.
i
West: Y. Frank Freeman, Paramount vicepresident
in charge of studio operations, returned
from a week of homeoffice huddles
in New York.
« * «
West: David A. Lipton, U-I vice-president
in charge of advertising and publicity, planed
in from Manhattan after attending a series
of high-level policy meetings. i
• * *
2 MtirititS
::fflttoriip(
'•:'iiiejPrel
::::. Jul
ii 1
~ :-;:est-
. ;i:tai
--T:.;iry (
West: Due in from New York for studio
|
conferences was Charles Einfeld, 20th-Fox
vice-president in charge of advertising and
I
publicity, who will huddle at the Westwood
film plant with Darryl F. Zanuck, production
chief, and Harry Brand, studio publicity director,
on upcoming product.
il3-Pi
--WOO!
* * *
West: S. Barret McCormick, until recently
advertising-publicity director for RKO.
checked in from Gotham for a two-week visit.
BRITISH VISITOR—C. J. Latta (second from left), managing dinctor of Associated
British Pictures, was guest of honor at a dinner party given him recently in
Hollywood by executives of Allied Artists. At left is Scott R. Dunlap. AA producer;
Harold Mirisch, AA vice-president, and President Steve Broidy are at right.
81 Per Cent of Goal
HOLLYWOOD—With a total of $992,156
thus far pledged by 17,793 subscribers, the
Permanent Charities committee has attained
81 per cent of its 1953 goal of $1,225,000, it
was disclosed by Dore Schary, campaign
chairman. Labor's executive committee, representing
34 crafts and unions, has reported
14,549 subscriptions for $448,821, while ttie
balance of the present total was pledged by
studio executives, talent guilds and allied
industries.
-.:::S
44 BOXOFFICE December 6, 1952

,
VER-IMAOINATIVE
'Captain Kidd' to Bow
r.?«
i4
At Chicago on 17th
HOLLYWOOI>- "AbboU u.il Costello Meet
Captain Kldd," produced (or Warner rclen.Mby
Alex Gottlieb, will be given Its midwe.sl
premiere Wednesday (17) at the United Artists
Theatre In Chicago, with the comedy
learn set to make personal appearances. Tliey
co-star with Charles Laughton In the comedy,
which was filmed In Clnecolor and directed
by Charles Lamont.
Six Educcrtional Centers
To Get 'Kon-Tiki' Prints
HOLLYWOOD— Six universities and educational
organizations have been designated
U 1952 recipients of 16mm prints of "Kon-
Tlkl" In the first annual grants of the International
Documentary Film Foundation, recently
established by Sol Lesser and Thor
Heyerdahl. Heyerdahl. the Norwegian scientist
and explorer who made the "Kon-Tlkl"
voyage, has been here for the past week conferring
with Lesser, who sponsored the "Kon-
Tlki" film, on the grants.
To be given the 16mm prints are Oxford
and Cambridge universities, England: the
National Norwegian Film Center, the University
of Pennsylvania, the Sino-British club
of Hong Hong, the University of Hong Kong,
and the University of California at Los
Angeles.
Two Depart From 20th-Fox
HOLLYWOOD—Departure of a producer
and the impending checkout of a director
whittles 20th-Fox's contract list by two.
Andre Hakim, who produced three films for
the company, has terminated his contract,
while megaphonist Howard Hawks will resume
activities as an independent producer
and director upon completion of the current
"Gentlemen Prefer Blondes."
Meantime, Julian Blaustein's contract as a
producer was renewed, with Blaustein—at
his own request—planning to concentrate on
individual pictures and being relieved of the
supplementary executive duties he has exercised
for the past 18 months.
AA to Begin 1953 Program
With 13-Picture Backlog
HOLLYWOOD—With the expected completion
this month of "Jalopy." a Bowery
Boys comedy. Allied Artists wiU end 1952
with a 13-picture backlog, four in color.
The tinters are "Kansas Pacific." "The
Roar of the Crowd," "Fort Vengeance" and
"Son of Belle Starr." Also awaiting release,
in black-and-white, are "Cow Country."
"Timber Wolf." "Star of Texas." "The Marksman."
"Tangier Incident." "The Homesteaders."
"Copperheads" and "White Lightning."
Glenn Ford Signs for Two
HOLLYWOOD—Glenn Ford inked a twopicture
starring pact with U-I. the Initialer
to be a Technicolor action drama. "Wings of
the Vulture." It will roll in mid-February as
an Aaron Ro-senberg production. Ford currently
is on location in Mexico as the star of
"Plunder of the Sun." a John Wayne-Robert
Fellows production to be distributed by Warners.
BOXOFFICE :: December 6, 1952
prcM agentn
may .sometlme.t work agi^rut the
long-mnKc beat lntcre.il of the film
colony, e.speclally when pursued by a publlcl.1t
whojie cnthu.iln.im Li greater than hii
Judgment or hl.s ethics. (There arc ethics In
the field of drumbcatlng?
Suspicion of one xuch coac Li found In the
newspaper space recently accorded the socalled
Hollywood Actors Council. This organization
allegedly elected ILielf a batch
of new officers and announced, via printed
reports, that It Intends to continue to participate
actively In both civic affairs and
charitable ventures, which alms encompass
collecting articles for benefit auctions, furnishing
musical talent for public appearances
on holidays, campaigning on behalf of the
Red Cro.ss Bloodmoblle, March of Dimes,
American Legion, Community Chest, civilian
defense and similar endeavors.
Its new slate of officers Includes Les Tremayne.
radio and film actor, president, succeeding
William Talman; Paul Flerro. TV
player, vice-president; singer Carole Richards,
secretary, and Buddy Ebsen, treasurer.
Keen ob.servers of the Hollywood scene were
quick to note that many of the mummers
named in the yarns as officers—past or present—are
or were clients of Bernle Kamlns.
freelance space-snatcher.
On the surface, it might appear that
Kamins' hijacking of news columns on behalf
of hLs clients, and through emploj-ment
of a slightly mythical organization. Is a
harmle.s.s pursuit. But this isn't exactly the
case. There is one outstanding organization
for film players—the Screen Actors Guild.
Through years of herd work and exceptionally
efficient management It has won an
enviable and valuable status as strongest and
most effective of Cinemania's trade unions.
What it has accomplished for its members
both professionally and as concerns many of
their extra-curricular activities—requires no
accenting here. Resultantly, it rightfuUy
commands the undivided organizational
loyalty of its card-bearers.
To project another outfit, merely for the
sake of garnering doubtful-value attention
for a few space-hungry thesplans. may cause
confusion among other actors, as well as the
reading public.
So It appears that Bernle. the bashful boy
blurber. would be serving the Industry that
supports him more effectively by limiting his
activities to less volatile pursuits and subjects,
such as guzzling goldfish, which weird gastronomical
pastime first won him recognition
when he was blushing unseen on Harvard's
campus.
From Dave Epstein comes disillusionment
In the form of a yam about his rlient. Koy
Rowland, who. he avers, is preparinR an
opus titled "The PromLsed Land" for upcoming
productions. The property. accordinK to
the Epsteinian communique, shows the Cillfornia
gold rush of 1849 "not .as a happy adventure
of ca.sy fortunes but as .i a.-jtional
calamity, a fliKht from reality, .ind a debacle
resulting; In thousands of personal traicrdifs,
ruined homes and abandoned farms and busl-
. . II mdrd «ith > handful of railUoe-
•lrr« and 2M.0M I>P* in ( allfomU Uirrw
our national rconomlr •tabllU)r off baLinrr
Into a ipin from whlrh It liaa iMwr r*-
rorrrrd."
That > pitrin \lw.ti% briltllln" t'Xnt Ihlag
you know, hr'll try to %rll thr Idra that tt
ain't Kold 'nrath thrm thar prrut acrnt
The Warner Bros.' Burtwinklan bhtrbery
supplle.i Information about a "cheeMcake"
Interview during which Tesaa Prenderfast.
Jamalca-bom actre*.s who appears with Burt
Lanca.iter In the upcoming "His Majeaty
CKecfe," recounted for members of HoUjrwood'.s
foreign press her "experlencea of
swimming In the shark-Infested waters of Um
South Pacific."
TesB ain't seen nothin' yet Walt till siM
encounters the wolf-Infested itretches of
Suaset boulevard.
In one week, Hollywood's film appralvm
had so much of the Spanish Main that it
flirurativrly ran out of their ears. Thry had
the edifylnr experience of wltnr-s.sin( thrr«
count 'em—Ihrre pirate pictures, Harnrr
Bros.' ".\bbotl and ("ostello Meet ( apUin
Kldd." Iniversal-Internatlonals ".%raln.st All
FlaBs" and RKO Radios 'Blackbraj-d. the
Pirate."
There was plenty of "Yo. ho, ho" from the
prevs agents rrspecllvely concerned with the
trio of swa.shbucklers— but nary a bottle of
rum.
Things are toueh all orer, boyv
Just
getting the feel
Allied Artists, nee Monogram, which Is
of atmaspherlc previews, unfurled
Its "Flat Top" aboard the carrier
U.S.S. Princeton, anchored at San Diego Now
comes the debut of "Hiawatha" at the
prosaic Academy Theatre.
Some consideration was accorded the possibilities
of previewing the opus in a wigwam,
but none could be found sufficiently commodious
to cover Sandy Abrahams.
Teel Carle's Paramount praLsery apprises
that the studio recently hosted a froup of
a>iation executives attending a conTcnUon of
the National .\viation Trader; .\».s'n.
Should have been a cinch for the pabliclty
staff to handle, since Teet and his lads are
up in the air most of the time anrway.
ACTOR GETS CONTRACT
WRITTEN IN CHINESE
—George Lalt-Columbla headline
Possibly it was written In the pubhcliy department.
Judging by some of the relCMes
emanating therefrom.
Klaioned full-page advertisements In local
tradcp.ii>erN:
ASK VtUR BITCHFR FOR
HAM. MANOR BKANn Tl KKEYS
IK vol WANT Tin: BKST
Alexander
Hall
He used to direct pictures. Times change
but little.
45

,
]
'
SEATTLE Three Sail Lake Area PORTLAND
T ippert has a new cashier, Mary Lee Kathman,
who moved from National Screen
Service: She replaces Christine Kirkpatric
... Ed Cruea, Allied Artists manager, returned
from a couple of days In Yakima
. . . L. O. Seley, Manley, returned from
eastern Washington and Spokane by way
of Walla Walla and then took off for Portland
to work with Pinkie Shelton, the Manley
Oregon representative.
Eldon Pollock has taken over the management
of the old Rio Theatre in Burhngton
and reopened it Monday (1) . . . Harry
Hollander, AA, was in town from the studio
in connection with the cartoon, "Rudolph, the
Red Nosed Reindeer," which is now ready
Paramount staffers will
for release . . .
hold their annual cocktail dinner and dance
at the Sorrento hotel December 13 . . .
"Hiawatha" has been booked for Christmas
week at the Coliseum, opening December 24.
. . Arlene Kelley spent Thanksgiving
. . .
Staffers of 20th-Fox will have their annual
Christmas dinner at the office on the 20th
. . . Don Condon, booker for the navy, was
on the Row . . . Herman Wobber, 20th-Fox
division manager from San Francisco, was
in two days .
weekend at Leavenworth, Wash. Ruth and Keith Beckwith of North Bend were
in Portland over the Thanksgiving holidays
. . . Mike Powers, 20th-Fox eastern Washington
salesman, was called in for a meeting
with Jack Burk.
On the Row were E. D. Pollock and E. M.
Snow of Mount Vernon; S. P. Dean of the
Lakewood and Rex theatres, and the Stahlcup
brothers from the Community Theatre, Tacoma;
Joe Lewis from Snoqualamie; Harry
Ulsh, Island and Empire theatres, Anacortes;
Leonard Raatz, Oak Theatre, Oak Harbor,
and Albert Fernandez of Neah Bay, Clallam
Bay and Pacific Beach.
Rob Ernie Pyle Theatre of $650
ALBUQUERQUE, N. M.—About $650 was
stolen recently from the safe of th? Ernie
Pyle Theatre, according to Manager Marlin
Butler. Police said the safe was opened by
cutting one of the door hinges.
QUICK THEATRE SAUS
Selling theatres is our business. Live
organization, quick results. When others
(ail, give us a try, past record of sales
is our proof.
UNITED STATES COVERAGE
Inquiries Answered Immediately
FRED B. LUDWIG, Realtor
5711 E. Burnsidc Portlond 15, Orcjfon
Houses to Art Policy
SALT LAKE CITY—An unprecedented increase
in the number of art theatres has
been developing in the Salt Lake City area
in recent weeks. First to open, the Tower
in an exclusive residential area has been
operating for nearly a month. It is under
the management of L. Howard Marcus, son
of a former Salt Lake theatre executive and
mayor of Salt Lake.
The Tower has been operating with good
to fair results on "The Man in the White
Suit," "Stranger in Between," "La Ronde"
and "Cry, the Beloved Country." It seats
more than 500 persons. An art exhibit in
its lobby is co-sponsored by the theatre
and the Associated Utah Artists.
The Mario, located in Sugar House, a suburban
area, has been reopened as the World
Playhouse by H. MacKay Fraser, a former
University of Utah student. Its first offering
was "Miss Julie." Extensive remodeling and
redecorating are planned. A snack bar setup
is scheduled in an area in front of the
theatre.
Intermountain Theatres has instituted
what it calls a Curtain Time policy at its
Uinta Theatre in Provo, about 40 miles south
of Salt Lake. The 600-seat house opened
under its art policy with "Tales of Hoffmann."
Playing only three pictures daily, the
theatre was filled for four days of performances.
This record started with an openingday
audience that had the Utah Symphony
appearance in the city to attract it also.
Under direction of Helen Garrity of Intermountain
Theatres, personal letters went out
to a special mailing list inviting picked
townspeople to attend the theatre.
R. J. Welch Signs Deal
With NBC's TV Staff
HOLLYWOOD—Continuing to draw upon
established cinematic craftsmen to strengthen
its own creative personnel, video plucked
Robert L. Welch, veteran Paramount producer
and writer. He signed a long-term contract
with the National Broadcasting Co. Welch,
under contract to Paramount for seven years,
produced such comedies as "Paleface," "Son
of Paleface," "Sorrowful Jones" and "Mr.
Music."
Stars at Muny Dinner
HOLLYWOOD—Some 500
mayors and city
managers at the annual convention banquet
of the American Municipal Ass'n here were
entertained Tuesday (2) by ten film personalities.
Ronald Reagan was master of ceremonies,
and the bill was headlined by Ann
Blyth, the four Step Brothers, Bob Crosby,
Arlene Dahl, Jimmy Durante and Fernando
Lamas. The program was arranged by the
Hollywood Coordinating committee.
f^ol. Harry A. Cole of Dallas, Tex., national
chairman of the COMPO admission tax
repeal committee, was here Wednesday (3)
to confer with Oregon COMPO officers. Cole,
on a western flying trip, was met at the air- :
•
port by a delegation headed by Art Adamson,
local exhibitor. At noon he was honor guest
at a luncheon at Berg's Chalet. Hosts in-
eluded COMPO co-chairmen William Graeper
and Charles F. Powers sr. Graeper, representing
exhibitors, operates the EgjiJtian Theatre,
while Powers is 20th-Fox branch manager.
Ted Galanter and Allan Welder of MGM'si
west coast exploitation staff were due here
Saturday (6) with one of the "mermaids" in
the forthcoming swim musical, "Million Dollar
Mermaid," to town. The starlet will attend
a Multnomah Athletic club luncheon Saturday
and will present the club's swimming
team, now Northwest champions, with a
trophy on behalf of Esther Williams. The
film will open soon at a J. J. Parker theatre.
Plans were being made for the Oregon
Journal's annual Journal Juniors Christmas
party. Jerry McClung of the Journal. OJJ
director, conferred with Russ Brown and
Oscar Nyberg of EJvergreen theatres. The
party, which features a film for the youngsters,
will be held at the Paramount if arrangements
can be made.
Max Bercutt, Warner exploiteer, was in
town to boost "The Iron Mistress," current
at the Orpheum and Oriental. Bercutt
brought along the Bowie knife used in the
picture. The gimmick gained him some publicity
for the film.
The Sunday Journal magazine used a fourcolor
picture of Dawn Addams as its Thanksgiving
cover. The Kodachromes were made
available by Ted Galanter, MGM we:-t coast
representative . . . AUan Weider, MGM
northwest representative, was in town working
on product, as was Sam Seigel of Columbia.
Chester Theatre Is Purchased
CHESTER, CAILF.—The Chester Theatre i
has been sold to Walter H. Finn of Redding,
Calif., by Edmund Blair.
MAIL IN DATES
TODAY
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NOW BREAKING
ALL RECORDS !i
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BED-ROOM DIPLOMAT
BIRTH OP LIFE
'BURNING QUESTION
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Marco's Manchester
To Reopen for 'Bali'
LOS ANGELES Closed for llie pu.st two
years, Fanchon & Marco's Manchester Theatre
In the Inglewood area Is being Klven a
housccleanlnK In prcpiiratlon for Its Christmas
day reopening when, with six other
showcases In the Los Angeles metropolitan
area. It will begin a first run engagement of
Paramount's "Road to Ball."
The 1.600-seat house will have Rube Wolf
as Its managing director. It had been completely
remodeled Just prior to being shuttered
and was darkened, according to F&M.
because of Inability to .secure product on
better than a 21 to 28-day clearance. An
antitrust action .still Is pending on the Manchester's
behalf against all of the major
companies except Warners. Columbia. Republic
and United Artists.
Running mates to the Manchester on the
"Bali" booking are the Paramount Hollywood,
the Orpheum. the Picwood and three
drlve-lns, the Olympic. El Monte and Van
Nuys.
'Carmen' TV Is Canceled
In Northwest Centers
PORTLAND—The big screen telecast of
"Carmen" in Portland. Tacoma and Seattle
have been cancelled. The Metropolitan Opera
production, which was to be brought to the
Liberty here on December 11. can not be
brought via the coaxial cable from San
P'ancisco to Northwest cities because television
stations in Portland and Seattle already
have prior committments on the lone "channel"
of the cable devoted to television.
Marvin Fox, John Hamrick city manager.
said that so far there are no provisions for
more than one TV program on the cable.
Transfer Earl Baughman
KLAMATH FALLS. ORE.— Earl Baughman.
for five years local manager of the Klamath
Theatre Co.. has been transferred to Eureka
and has been replaced here by Bert Henson.
former manager of the Modesto Theatre Co. in
Modesto, Calif.
Six Newsreel Theatres in Austria
oi ?•
j There are six newsreel theatres in regular
operation in Austria with a total seating ca-
I pacity of 2,001.
G«t Your Special XMAS
YraiUrs On GRIIN PIIM
From GMd OM D«p«iid«bl*
FILMACK
You Con Always Count On Us
For Top Quality and Fast Service
Arch Oboler's Three Dimensional Film
'Bv/ana Devil' Hits 400 in Los Angeles
LOS AN< .
i'ubllc lnt«re«t In thrwdlmen.slon
lilm
'••
demonstratcd
'
when l:
(1 m thr
Natural Vision |jii" 1- ., c
ii.iiKcci up all
astounding 400 per cent In thr firM wcrk of
Its day-date cnRogcmcnt at thr Dijmi.I'a:.
and Hollywood Paramount theatre, y'-.:..
new alltlme record.s In both hou.i«-« I h>-
Arch Oboler feature, playing at Bd\ttncrowntown ind llollyssood
Paramount Ihralrr^, .\rrh O b o 1 e r'»
"Bwana DrvU." fli-st fralurr to br (llmctf
in thr Natural VMon thrpr-dlmcnaio*
procnn, went on to e^tabll^h new bMHC
rrrord.s In both sltuatioiu. (iUmtnrd here
al the llolls-wood Par.imount premiere,
from left: Oboler. who wrote, prndurrd
and dirrrtrd; Robert SLark. male star of
the (ipus, and aclrrroi (laudrtte Thornton.
held up In a .second week with a .Tore of
150 per cent. "H^erythlng I Have Is Youn"
bowed at the Uberty to a week's gross of
115 per cent
Blue Mouse— Because of Voa (U-I), Islond Resca*
(U-I), 2nd wii ISO
Coliseum— Pony Soldier 20th-Fo SR.i
World—Th* Man in the White Satt ^U-l). 2nd wk
ISO
90
B. F. SHEARER COMPANIES
Seattle, Wosh., Portland, Ore.,
San Francisco, Calif., Los Angeles, Calif.
PRODUCE A BETTER UGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICAUYI
CARBONS, INC. • BOONTON, N. J.
BOXOFFICE :: December 6. 1952
47

. . Robert
;
monoxide poisoning, caused by folks keeping
their car heaters running to keep them
E N V E R
warm. Already, with an around-zero cold
snap, two have been taken out of a Denver
•Phi' Paramount is large-screen televising the ping & Inspection bureau, was the innocent drive-in and placed under an oxygen tent
Metropolitan Opera opening of "Carmen" victim in a three-car accident. Fetz was to revive them. A couple of years ago a
from New York December 11. The theatre hospitahzed a few days with a cut mouth person was killed in a Pueblo, Colo., drive-in,
wUl close its film show at 5 and at 6:40 Denver
time the opera will start on the thea-
he came upon two other cars, one of which
and bruises. Fetz was driving alone, when because of inhaling carbon monoxide.
tre's large-screen television. Free coffee and was driving the wrong way on a one-way Two employes of the Paramount exchange
i
sandwiches will be served. Prices, with an street. That car hit another and the two have moved into new homes. John Thomas, i
advance sale, are $2.40, $3.60 and $4.80. Harris
Wolfberg, head of Wolfberg Theatres, that was going the wrong way was killed. Gene Vitale. booker, has bought a new housei
smacked Fetz' car. The man driving the car salesman, has just built a new house and
',
apologized for the apparently high prices, but Ketz' car was badly damaged.
Spahn, independent film buyer
and booker, has returned to Filmrow and is
pointed out they were necessary because
Mrs. Arlie Beery, wife of the Manley district
representative, is in St. Luke's hospital,
located at 737 21st St. . . . Pete Bayes, Paramount
publicity man, went to Albuquerque,!
of the large cut demanded by the Metropolitan,
the arranging company, and the
where she underwent an operation . . . This
N. M., to set up pubUcity for "Road to Bali"
high phone line charges.
is the time of year for drive-ins that are and "The Stooge."
Lynn Fetz, manager of the Denver Ship-
staying open to watch out for carbon
Patricia Clark, daughter of Joe Claik, Lippert
Pictures salesman, underwent an appendectomy
at Mercy hospital Sylvia
. . .
Greif has been added at Paramount as a
biller . . . Don Hammer, who recently sold
EVEN
Says
MORE HAPPY
his interest in the Denver and Salt Lake City
Realart exchanges, ha-s reopened another exchange
to be known as the Intermountain
WITH U. F. S. THAN
WALLY KEMP
Film Exchange and will handle reissues and
new independent features. As soon as a location
is available, he will have an office on
Grand Theatre
I ANTICIPATED
;
'
Grand Islond, Neb.
Filmrow and will serve Denver and Salt Lake
City.
Frank Wood has leased the Rio, Dolores,
Colo., from Roy Benham . . . Among the
theatre people who drove in for the Thanks-
,
giving day football game at the University
of Denver were Mr. and Mrs. George Mc-
Cormack, Canon City, and Mr. and Mrs.i
Gerald Anderson, Riverton, Wyo.
Hal and Dick Bennett, owners of the Skyhne
Drive-In, Sheridan. Wyo., have bought|
the Orpheum at Sheridan from Fox Intermountain
Theatres, and will take over February
1. This is one of the theatres that thej
KaBsaB
City «.
independent
court directed Fox Intermountain to sell asj
... gooa "o^, °i toW yo^
part of the divorcement proceedings.
Filmrow visitors included WajTie Bauer,!
Manco; Joe Wills, Socorro, N. M.; John W.r
Murray, Springfield; Lionel Semon, Pueblo,|
and Leonard Leigh, Socorro, N. M.
T'^iii^
^°°' -tToro
f.hW ^•^°^* 00-"-'='''^
tV.e
., with
°°^ ° „ore l^'^^^l' v,w Bigk^*? cbooay ^e^""^* become e^e" „„ oore l^^'^^Jl i always
^B Bigivty 6bo 3,en »
^nXy
have 1 yc.^
Airer to Be Built by Weskil Chain
COLFAX, WASH.—L. H. Weskil. manager
of the Weskil theatre chain, intends to build
a drive-in on an eight-acre tract near Pullman
along the old Colfax-Pullman highway.
The Weskil circuit operates theatres at Sand-: f'i tte Ui
point, Ida.; Pullman and Colfax.
1 bear at our e quail? ^ ^^^r^YiWt-^
^niof.""^'^^^^^'
^ cordially
Training for Teachers in Iron
The U.S. embassy during the last year.
supplied films and equipment used by the]
Iranian educational system for audio-visual
training courses for elementary and sec
ondary teachers.
i
UNITED FILM SERVICE, INC.
Headquorttrs Office
Kansas City, M°i s s o u r i
Branch
Officei
Cleveland>Chicago> Son
SELL YOUR THEATRE PRIVATELY
cirgest coveraoe in U.S. No "Net" list- [
inos. Hiolicst rcpul.itioil for kiiow-liow
and fair dealino. 30 years experience inciiiiJinii
exhibition. Asl< Better Business Bureau,
or our customers. Know your brolter.
ARTHUR LEAK Theatre Specialists
3305'Carutli. Dallas, Texas
Telephones: EM 0238 - EM 7489
rnNFIDENTIAL CORRESPONDENCE INVITED
48
BOXOFFICE
:: December 6, 196J(I

' ^^
I H"*
I
saw
1 saying
I
1 throughout
I
I tlon
'
of
I
liL
. . Claude
. . Unlveraal
I»
SALT LAKE
^"^ ''"''" '*'""'"'• '•'^^ "f^* U.S. secretary
of aKrIciilture, helped a motion picture
to Incroa.sed gro.sses In the Salt Lake
area was related this week by BUI Gordon.
manai?er of Warner Bros. here. After Benson
the movie. "Room for One More." he
I
wrote an un.sollclted letter to the film comiiiiiiy.
praising the content of the picture and
"there should be more like It." With
his permi.ssion. Bill had thousands of copies
of the letter mimeographed and sent
the Utah and Idaho region. He
I also displayed blowups of the letter outside
theatres. Becau.se of Benson's church poslhe
is a member of the governing body
I
the Mormon church, which is predominant
In the two states) the picture did "smash"
business, Gordon says.
Jack Swon.son has resigned as Montana
salesman for 20th-Fox to open the Swonson
Theatre Agency on Filmrow. Jack, a member
of the golfing Swonson family in the motion
picture industry in Salt Luke, has a wide
background of experience in the business. He
has served as salesman with Paramount.
Eagle Lion and 20th-Fox. and was branch
''^ manager for Eagle Lion at the time it went
to United Artists control.
Mary Ure is new stenographer at Allied
Artists . . . Bob Braby. undesignated canvasman
for Variety Tent 38 of Salt Lake, attended
the international midwinter meeting.
Bob and Sam Gillette, incidentally, will be
fighting it out for the post of chief barker,
now held by Bill Gordon.
What will completion of the mountain-top
transmitters by Salt Lake's two television
stations mean to the theatre business in Idaho
and the rest of Utah? Local theatremen are
ponderlHg this question since the transmitters.
Which are located on 9,000-foot peaks southwest
of Salt Lake, have increased the carrying
power of the stations. Cities, such as
Ogden, which weren't getting video too well
until now. are expected to go overboard for
the medium. Earl Stein, who operates a circuit
in Montana and Idaho, expects his
theatres
to be hit hard soon.
To Build 250-Car Outdoorer
DAYTON, WASH.—A drive-in will
be constructed
here this winter, Lowell Spiess, manager
of the Liberty Theatre, disclosed recently.
The new- 250-car outdoorer will be
located on the A. J. Harting land one mile
west of here. Construction is to begin immediately.
Plan Ozoner in Kamicih, Idaho
KAMIAH, IDA.—Mr. and Mrs. Miner Bethman
are planning to build a 200-car drive-in
about a half miles from here on the highway
to Cottonwood. The Bethmans operate
theatres here and in Kooskia.
'Silver Lining' Suif
Won by Warner Bros.
SALT LAKK CITY Thr mullon plftiirr
Industry ha.t won a $3')(i,fH)

I 201
,
ni9Q4««T
. . Copper
. . Walter
. . Edgar
. . John
. . Hy
. . Vic
. . Jack
. . Paying
'
'
I
'
SAN FRANCISCO
ȴ^e Robert L. Clark agency has been appointed
northern California agent for
Manhattan's foreign and domestic films.
Clark, former sales manager for Paramount,
recently moved his agency to 166 Golden
Gate Ave. . . . Directors of the Independent
Theatre Owners of Northern California recently
changed the name of the organization
to Northern California Theatre Owners.
The board endorsed theatre collections for
the March of Dimes and urged all exhibitors
to lend their support . drippings
collected from October 15 to the 29th
added 242 pounds to the northern California
total.
Anne Belfer, publicist for North Coast Theatres,
and Lou Maren of Columbia carried
out a novel stunt for the opening of "Eight
Iron Men" at the Orpheum Theatre. Eight
Korean veterans came from Camp Stoneman
to assist a blood procurement drive
put on by State college. The winner of a
donor contest was the guest of Mary Castle,
star of the film, at a dinner dance at the
Palace hotel. Between 8 and 9 opening night.
Miss Castle signed autographs to pictures
in the lobby. One of the students at State
college had a problem—he didn't know
whether to donate a pint of blood, which
would enable him to date Miss Castle in
a weakened condition, or save his blood and
OnYourScreen
ORDER 'ectteomoTion
PICTURE
SERVICE C;
We
have the
iJIMJi
HWi ^^ STRIL
IIS
SAN Fluuicisco t.ctxyi
GERALD L.KARSKr
3n*i%^.
Count on u« for Quick Action!
mi
(or
YOUR
THEATRE
Ou( wrid* coDtacta «rtth th« •shibilsn
auur« you ol solUltftlory r«sult&.
[THEATRE EXCHANGE CO.
Fint Arts Bldg. Portland 5. Oregon
date a campus girl.
The Dos Palos Drive-In, owned by Kegas-
Hales, is now being handled by the Arch
Buying and Booking Service, of which George
Archibald is head. Incidentally, the Sundowne
Drive-In at Los Malinos, now closed
for the winter, will be handled by Archibald
when it reopens in spring . Weiss,
owner of the Isleton Theatre, has taken over
the Vista Theatre at Rio Vista from William
Laurie . Finn was along the
Row booking and buying for his Chester
Theatre at Chester, which he acquired recently
from Bill Blair.
"The Miracle of Fatima" will open at the
Coliseum Theatre, a neighborhood house, for
a limited engagement. The theatre, dark
for the last six months, will remain open
Rotus Harvey
only for this booking . . .
and his wife attended the Allied States
convention in Chicago and then went on to
Pittsburgh for the Variety Club event . . .
Ed Clayes, former manager of the Shamrock
Drive-In, San Jose, joined Redwood Theatres
Bob Davis
as a manager in Eureka . . . is papa of a baby girl. He is associated with
the Triple S. Supply Corp . Stein,
publicist, returned from a European jaunt
... Ed Levin, former operator of Paris
Theatre in Oakland and now a Hollywood
producer, was married recently . . Johnnie
.
Ray, the cry crooner, had a fair opening
day Wednesday and gradually built up on
Thanksgiving day and the weekend.
. . Harry
Boyd Sparrow, manager of Loew's Warfield,
will leave for a month's vacation December
11 in Washington, D. C, his home.
Taking over the reins in his absence will be
Martin Burnett, division manager .
Morgan, assistant at the Warfield, made a
tie-in with the Oakland and San Francisco
Mayflower restaurants on "Plymouth Adventure."
Republic Starts Two Films;
Readies 3 More for Camera
HOLLYWOOD—Republic is
hitting an alltime
production peak for the Christmas season,
with two films already in work and
three others geared for camera starts before
the end of the year. Currently filming are "A
Perilous Voyage," starring Vera Ralston and
Scott Brady, and "The Woman They Almost
Lynched," with John Lund, Brian Donlevy
and Audrey Totter.
These will be followed by "City That Never
Sleeps," to shoot on location in Chicago as a
Gig Young-Mala Powers topliner; "Sea of
Lost Ships," story of the coast guard, and
"One for the Road," a prize ring drama.
-^GOOOOOGOOOOGOOOOQOOOOO C5«0 O
-:0 O O
-O HEYWOODWAKEFIEID CHAIRS. Q MOTIOGRAPH PROJECTION & SOUND. lyet «eei* >& GULISTAN CARPETS. CUSTOM o WAGNER LEHERS & GLASS. G
,
O DRAPERIES & STAGE CURTAINS. O LOBBY & CONCESSION EOUIPMENT. O
OOOGGGOOGOOOGGGOOOGGGGOOO
ix 'n ',\ '/> 'P 'f /(> 'r^ '" !< '!> !- (1 'I' •!- 'r> 'I- i> 'n 'I- '1^ 'f 'I- 'n
"^^
G O G
Tha four B. F. SHEARER COMPANY offices, conveniently lototed, offer Pacifk Cooit theotre
operators unequalled ond exceptlonol SERWCf. EocK office is completely slocked, equipped
ond STAFFED by experts lo completely satisfy ty»fy possible requirement any iheotre needs.
B. F. SHEARER COMPANY
lOS ANGELES: I9S4 Stuth Virmoat . aochesiei IMS • PORTLAND: 1947 N. W. Kiicniy • M«alic )543
SAN FRANCISCO: 243 Olilin Gilc to. UNdnhill I ISI6 • SEATTLE: 2311 Seconil «vi. Elholl 1247
LOS ANGELESl
pormerly operated by Harry Wineberg for
many years, the Oriental Theatre, neighborhood
house in Hollywood, has been taken
over by Joe Buse . Singer, former
Canadian theatre operator, has opened offices
here to round up a cast and crew
for a series of westerns which he plans to
make in Calgary . Becker of Metro
Theatre Service returned from Riverside
after huddles there with Milt Hossfeldt,
owner of the Avenue Theatre.
In addition to his theatre interests (he
operates several Spanish-language houses in
this area), Frank Fouce is one of the principals
in Spanish-International Television,
Inc., which has applied to the FCC for approval
to erect a TV station utilizing com-
. . Harry
mercial channel 34 here. His son Frank L.
is also a member of the syndicate .
Plunkett of the National Theatre Supply
office in Seattle checked in for a visit at
the local branch.
William Z. Porter, Allied Artists field representative,
returned from a midwestern
junket, during which he huddled with branch
managers regarding exchange operations in
Chicago, Detroit and Indianapolis .
one of his infrequent trips to the Row was
Jack Zamsky, owner of the Coachella Valley
Drive-In in Indio . Fairchild
relinquished his lease on the Crenshaw The-
,
atre and the showcase has been temporarily
'
closed for minor repairs. It reverts to the ;
Western Amusement Co., which reports the i
'
house will be reopened soon.
|
. . .
Dan Sonney of the Sonney Amusement Co. i
returned from a San Francisco business trip
Here from New York for parleys at
the local branch was Murray Lafayette,
United Artists exploiteer . . . Vic Walker,
owner of the Surf Theatre in
\
Huntington i
Beach, appointed Sam L. Terry as manager
i
of the house and instituted a new policy of 1
showings seven nights a week. In the re-
)
cent past the theatre had been open on
weekends only. Terry's new crew
j
includes ;
Sally Ritter, cashier; Cai'olyn Cuff, in charge
,
of confections, and Bob Miller and Frank
Green, projectionists.
J. C. MeDonough has taken over the :
Tower Theatre in Santa Paula from Fox West
,
Coast, effective next January 1. He al^o operi
ates two Spanish-language houses in Brawley
.
. . Izzy
. . .
Back on the Row after a junket to Mexico
i
City was Ben Goldberg of Goldberg Film i
DeUvery. He made the trip along with other i
members of a Masonic organization .
Berman, executive of the Eastland circuit,
and wife took off for New York on a pleasure .
trip On vacation in Las Vegas is Dan
j
Poller. Fox West Coast booker.
The majority of the projectors in motion
i
picture theatres in Austria are prewar Gerj
man machines. i|
FOR FAST THEATRE SALES
Write or Phone
Irv Bowron, Soles Mgr.
SCHWARY REALTY CO.
Phone: LI 6SS5
10700 N. E. Sandy Blvd., Portlond, Oregon
(
J,
^l!o

I ample
I
people,
1 Durwood
Jif!
are, Dij.
«», lor,,
opetti
John J. Jones Elected
Tent 26 Chief Barker
CHICAGO—Variety Tent 26, meeting at
the CongreKs hotel here Tuesday (25' elected
t and B;
Johnny J. Jones of Jones, Llnlck A Scliacfer
BOWLING
KANSAS criT- Commonwealth advanced
from fifth to fourth place In the Men's Pllmrow
BowUnK Icusue, u.n MOM .^llpp«'d out o(
the first four. Pllm Delivery contlnupd lui
the klnKPln of the leaKUc with 33 vlctorlen
luul 20 I0.H.SC.S. The Fox Trottcri and RIU
Tlieiitre were clone behind In .tecond place
with 31 and 21. Jack Stewart rolled a new
li'UKUc high 30 murk of 530 lo aid the leaders
cuu.se.
Teom
JOHN J.
JONES
Theatres Co. as chief barker for 1953. Other
officers elected include Nat Nathanson. Allied
Artists, first assistant chief barker;
James E. Coston, Coston Theatre Enterprises,
second assistant chief barker; M. M. Gottlieb,
Universal, property master, and Manny
Smerling, Confection Cabinet Corp., doughguy.
Canvasmen include James J. Donohue,
Paramount; Arthur Schoenstadt, Schoenstadt
Theatres; Tom Flannery, White Way Sign
Co.; Max Rosenbaum. United Beverage Co.;
Jack Kirsch, Allied Theatres of Illinois;
Irving Mandel, theatre operator; Edwin Silverman,
Es.saness Theatres; David Wallerstein.
Balaban & Katz. and Irving Mack,
Pilmack Trailer Co. International canvasman
is Joseph Berenson, National Theatre
Advertising Co., and international representative
is Jack Rose, Indiana-Illinois
Theatres.
Or#
KMTA Drive-In Session
March 4 in Kansas City
KANSAS CITY—Arrangements are being
made for the annual Kansas-Missouri Theatre
Ass'n's annual spring drive-in meeting
that will take place March 4, 1953, at the
Phillips hotel here. The one-day affair will
have an inter-regional flavor, according to
Stanley H. Durwood, chairman of the meeting.
Ample display space has been reserved at
the hotel to show the latest in equipment for
drive-ins. Displays will be set up a day in
advance of the meeting to a,ssure exhibitors
time to view them. Drive-in operators
from Nebraska, Oklahoma. Arkansas and lUijHOis,
in addition to the Kansas and Missouri
have shown an interest in attending.
said there would be no registration
fee. He also promised those planning to attend
that the meeting would move rapidly
from one topic to the next to insure a wide
coverage in the discussions. Jack Braunagel,
Commonwealth drive-in supervisor, is vicechairman
of the affair.

Bear HaxdVi
City
.
,
is
•,
i'
INDIANAPOLIS
•The 20th-Fox office has signed up 100 per
cent for the Will Rogers Memorial fund
. . Peter Mailers, Mailers circuit, Fort Wayne,
.
was in the east on a business trip and was
to visit Washington before returning home .
Mr. and Mrs. George Mailers, Defiance, Ohio,
drive-in, were visiting in Washington . . . Clyde
Nihiser and his wife, operators of the Limberlost
Drive-In at Geneva, have returned from
a vacation in Florida and are preparing to
open the Star Theatre at Geneva . . . Mr.
and Mis. Jerry Heinlein, operators of the
Arcade, Gas City, visited his parents at Garrett.
Clair Stucky and his wife of the Warren at
Says
WALLY KEMP
Grand Theatre
Grand Island, Neb.
Warren and the Lakeland at Angola returned
from an extended vacation in the east . . .
William Brennen, U-I salesman, spent
Thanksgiving day with his parents in Morristown.
N. J. He was accompanied by his wife
and baby . . . Irving Dreeben, Columbia salesman,
spent Thanksgiving day with his wife in
New York. She is connected with the public
schools there.
Sam Oshry, U-I manager, and his wife are
vacationing in Greenville, S. C, and will visit
friends in Atlanta, Ga.. before returning from
a two-week vacation . . . Norma Lattimore,
contract clerk at Warner Bros., is confined
to the isolation ward at the Methodist hospi-
"EVEN MORE HAPPY
WITH U. F. S. THAN
I ANTICIPATED"
\iar'i^
Tjnlted ^^i;" ^g street
2U^9 CW;f ° 8, Misso^tfi
Kansas City D. "" .
,-jependeiit
vitb the
7\le - f il- »^7,;;; co^traotine ^^,
" iehty

'
V.
'Prisoner' Bows at 120
As Chicago Leader
cmCACKJ Bu^lIlc.s8 at first run houses
was Koocl- 1*^0 "•"*' bills bowod In to excellent
business— the ChlciiKO with "Prisoner of
Zenda." plus a stage show headed by Nat
"KlnK" Cole, and the Roosevelt, with a twin
bill. "Operation Secret" and "WaKon.i West "
"Ivanhoe" did average In an eighth week at
the Oriental and "The Snows of Klliinun-
. .
Jaro" did very good In a fourth week at the
State-Lake.
(Average Is 100)
The Prisoner of Zendo (MGM), plus
.h,j.v 120
,..,,., Five Anqcis of Murder Col) 110
orand- The Devil Mokes Thre* (MGM); My Man
and I MGfAi .'ri.l wk 105
McVickors The Iron Mistress (WB); You foi M«
(MGM) 105
Oriental -Ivonhoc (MGM), 7th wk 100
Palace— Becousc You're Mine (MGM), 6Hi wk. . . 95
Stotc-Lokc- The Snows of Kilimoniaro (20th-Fox),
4iti wk no
Roosevelt — Opcrotion Secret (WB). Wagons Wost
105
(AA)
Surf—O. Henrys Full House !20th-Fox). -Ith wk. .
105
United Artists — Tlle Miroelc of Fotimo (WB),
5tti wk 100
World Plov^iousc — The Strange Ones (Tcttcl),
2nd wk 110
Woods—Konsos City Confidential (UA), 4lh wk.. . 95
Ziegtcid- -Edward ond Coroline (Lopert) 105
"The Promoter' Scores 400
In Kansas City Opening
KANSAS CITY— "Tlie Piomoter" was the
hottest attraction in town last week by recording
400 per cent at the Vogue, a neighborhood
500-seater specializing in art films.
"The Iron Mistress" pulled 140 at the Missouri
and "The Savage" hit a sinular figure
In its second week at the Paramount.
Kimo—A Song to Remember (Col), reissue 130
Midlond— Plymouth Adventure (MGM); Red Snow
(Col), 2nd wk 90
Missouri—The Iron Mistress (WB); Army Bound
MO
(AA)
Poromount—The Savage (Poro), 2nd wk 140
Tower, Uptown, Fairway and Granada—Monkey
Business (20th-Fox); (ot the Tower and Granada
only), Fargo ( AA) 1 25
Vogue—The Promoter (U-l) 400
Lower Theatre License Fee
KEWANEE. ILL.—The local city council
has adopted an amendment to the city ordinance
governing licenses of theatres, cutting
the fees in half. The council agreed that
television had cut into theatre attendance.
The film houses have paid a fee of 60 cents
a seat, but under the amended ordinance
the fee will be 30 cents a seat.
First Airer for Porter County
CHESTERTON, IND.—G. G. Shauer &
Sons Co.. owners of two theatres in Valparaiso,
have announced plans to build Porter
county's first drive-in on U.S. 30 near the
old Lincoln Hills golf course, four miles
west of the city.
Four Films Rated Adult
CHICAGO—The motion
picture censor
board reviewed 88 pictures. (433,000 feet of
film I, last month, classified for adults four
foreign films.
•( I.I (H'MK \ l)I>n. W — 11.1 mill
l.von, tii;in,ii;f tin- I';ir^iriiiiuiil Tl,c.itrr
in Kaiivi.s (ilv. liMiks nvrr an
Kc.vplian displ.iy whlrh Jim Cii.stlr. Paramount
I'lcturi-s. armnKrd to hasr flown
t« Kansas City from Kgvpl by Tr.ini-
World .\irlinps for thr run of "Clropalra."
a rrrrleasiv Otlirr promotion ronsistrtl
of two pony -drawn Ki>m.in-ly|H* chartots
on downlown stri-els and niammoOi cutout
letters for the title on (hr marqupr.
Don llalpy. a.vsistant mamiRcr. aided in
llie promotion.
Telenews at Chicago
Will Show 'Carmen' TV
CHICAGO The Metropolitan Opera Co.
will play a one-night engagement at the
Telenews Theatre here December 11 via largescreen
theatre TV. The Telenews installed Its
TV equipment earlier this niontii in time to
show telecasts of the presidential election.
The Met's performance of Bizet's "Carmen"
will be telecast in its entirety over the closed
circuit of Theatre Network Television.
The small, 400-seat Telenews pos.sibly will
offer "Carmen" on a reserved-seat basis.
Name P. G. Sklavonis
FRANKFORT. IND.—P. G. SklavonLs of
Chicago has k)een named manager of the
Roxy and Clinton theatres, succeeding Robert
Jack.son, who has been transferred to
Fort Wayne to manage the Jefferson Theatre.
All houses concerned are owned by the
Alliance Theatre Corp.
Seeks TV Permit in Kcmsas City
KANSAS CITY—The FCC has received an
application from the Empire Coil Co.. New
Rochelle. N. Y., seeking to estabhsh a TV
station here on ultrahigh frequency channel
No. 25. and in St. Louis on UHP channel 30.
The Empire company is a TV equipment
manufacturer. It now owns video stations in
Cleveland. Denver and Portland. Ore. The
application is the first received for an UHF
TV channel here. Four local radio stations
are bidding for channels 5 and 9. both on
very high frequency.
Frisina Chain Purchases
Drive-In at Mattoon, 111.
.MATTOON. tLt, Thr
Thmtra
by lh« r
Co.
I
the

. . The
. . Bernard
c I C A G O
. .
etars and Stripes Forever," the motion picture
of John Philip Sousa's life, will open
at the Palace next Monday night as a benefit
for the Women's Faculty club of the Northwestern
Medical School. Debra Paget will
appear at the opening . The Van A. Nomikos
circuit has taiien over the Embassy, formerly
operated by Essaness, and will reopen
it Christmas day.
Are American theatregoers "immature and
irresponsible"? Daily News critic Sam Lesner
answered the question last Sunday over
WNMP. The station tape-recorded the interview
Saturday at the H&E Balaban Esquire.
Patrons were invited to participate in future
monthly forums to be held in the Esquire's
mezzanine.
Albert Dezel of Dezel Productions, who was
in town two weeks for conferences with Sam
Kaplan and Harris Dudelson, left for New
York to work on distribution of foreign pictures
in eastern territory . . . The downtown
Telenews started selling tickets for the telecast
of the Metropolitan Opera performance
CANDY - POPCORN - SEASONING
For THEATRES and DRIVE-INS
— Send For Price List —
Freight Prepaid on $75.00 or More
KAYLINE CANDY CO.
1220 S. Michigan Chicago 5, III.
of "Carmen" December 11.
at $6 top started off very big.
The advance sale
Simon Jacobson, short subject booker for
the Illinois-Indiana circuit, has resigned after
. . . Harry
12 years and to go into another business . . .
Sam Levinsohn, head of the Chicago Used
Chair Mart, was in New York
Bauer, manager at Clasa-Mohme, reports the
French "Bethsabee" was big at the Alex and
was held over for the second time . . . Sam
Levinsohn, president, said the Cinema lodge
will hold a humanitarian award dimier during
February honoring one of the outstanding men
in the amusement industry.
Ralph Stolkin, still listening to offers for his
controlling interest in RKO Pictures, was in
Hollywood conferring with Howard Hughes.
Both are involved in lawsuits filed by minority
stockholders . . . Russell Stevenson, former
manager of the Times Theatre, Rockford, is
now acting city manager there for Great-
States circuit, stationed at the Palace Theatre.
He succeeds Milton Brown, former city
manager who has resigned. Richard Williams,
assistant at the Fischer in Danville, has been
transferred to the Rockford Times as manager.
The H&E Balaban circuit, which is building
a television station in Rockford, 111., has
applied to the FCC for a license to construct
a Milwaukee station . . . Gene Atkinson,
business agent of projectionists Local 110, returned
to his winter home in Hollywood, Pla.,
following the monthly meeting at the local!
... A baby girl was born to Mrs. Paul Eitel, j
',
wife of the son of Otto Eitel, managing direc-
•
tor of the Palace . Ideal Pictures Corp.
will distribute Walt Disney 16mm shorts to
nontheatrical users throughout the country . .
Dave Gold has been named manager of the
Mode, here, and Al Binenfield has been named
manager of the Lamar in Oak Park.
W. E. "Doc" Banford, Loew's district manager,
is resting at home after a three-week
stay in the hospital for an operation . . .
Chicago showman Leo Salkin will be 36
years married December 8. On that day he
will stage a big "Lest We Forget" show at
the Hines VA hospital.
. . Charles
Balaban & Katz theatres are collecting
funds for the Will Rogers hospital via collection
boxes in the lobbies . . . The Capitol in
Canton has been reopened . Temborius
will build a drive-in there .
Saunders has retired from the Alliance cir-
. . . Frank Todd has leased the
cuit managerial staff to enter another line
of business
Lathrop in Lathrop, Mo.
The Essaness Theatre circuit has taken over
the management of two niteries. The circuit,
headed by Edwin Silverman, took over the
Brass Rail and Bandbox, both formerly
operated by Al Greenfield. Both places are
located in the Woods Theatre Bldg. in Chicago's
Loop, which is owned by Essaness.
Ralph Smitha, general manager for Essaness
circuit, who is president of the night club
corporation, has retained Harry Greenfield,
formerly manager of both cafes.
j-
V
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BOXOFFICE December 6, 1952,.
I'-!:.^CE

BOXOFFICE December
L
6, 1952 55
n*^
A S'.O riU/.K WINNF.K—Wllllum

. . . Film
. . . Paramount
. . Eddie
. . Janet
. , Elaine
. .
j
'
\
'
KANSAS CITY
. . .
poy Haines, district sales manager for WB.
New York, addressed a meeting here of
brancli managers in Hall Walsh's district.
Frank Hannon,
Omaha; Leon Mendelson,
Des Moines; Les
Bona. St. Louis, and
Ru-ssell Borg, Kansas
City, attended. Norman
Moray, Warner
short subject sales
manager, was here for
a two-day meeting
with bookers and salesmen
on new product
Cinda Kimbrell,
bookkeeper in the same
office, will marry
Florenz Lorenzo on
Roy Haines
December 14 in Greenfield,
N. M. Warner Bros, will tradescreen
"Stop,
. . .
You're Killing Me" December
10. The company will hold its annual Christmas
shindig on the 24th in the office clubroom.
Jim Lewis, RKO manager, took the second
week of his vacation . . . Two RKO salesmen
were unable to get here for a meeting due
to the snow clogged roads in parts of Kansas
Joe Neger, 20th-Fox manager, returned
. . . from a confab in Minneapolis. New
product was the main topic during the two
day session.
Allied Independent Theatre Owners have
temporarily shelved plans for several regional
meetings, according to Fred Harpst, Allied
GDCIIT MPTEPy
STAGE EQUIPMENT COMPANY
EVERYTHING ron THE STAGE . AUDITORIUM . uo
BOX OFFICE • 1324 Grand Ave, Kantai Cily 6, Mo
SELL YOUR THEATRE PRIVATELY
target coverage in U.S. No "Net" listings.
Highest reputation for l

BOXOmCE December 6, 1952 57
I
.
.
-Baby D»''
John Schnack Sells
Electric at Larned
LARNED. KAS.—John Stliimck. who earlier
this year celebrated hl.s 50th ntinlver.Miry
a.s u motion picture exhibitor, will
retire from the film business with the .sale
of his Electric Theatre here to Ted Irwin
of HolslnKton. The change In ownership
will De effective January 1.
Schnack ha.s owned and operated the Electric
here since 1912. but he pioneered In
film exhibition ten years earlier In 1902.
when he and the late R. T. Webb formed
the Edison Exhibition Co. and loured midwestern
towns with an EMIson KInctoscope
and a few reels of film. His first local
theatre was opened here In 1906 on the
second floor of his opera house on the present
location of the Electric.
Also slated for retirement at year's end
Is Marvin Bybee, manager of the Electric for
the hust 15 years, who toured the midwest
with his own stock company before he
Joined Schnack In the film business. Bybee
recently purchased a local barber shop.
This spring in recognition of his halfcentury
in the film business. Schnack was
guest of honor at a civic celebration, highlighted
by a testimonial luncheon and dinner
attended by a delegation representing
the Kansas-Missouri Theatre Ass'n and other
film groups. Shortly after that celebration.
Schnack arranged for the purcha.se of the
John Schnack Express, a miniature train
installed in Schnack park here.
Ted Irwin, who will become the new owner
of the Electric, has been manager of the
Royal Theatre at Hoisington, one of the
Commonwealth Theatres circuit houses, for
the last seven years. A native of Great
Bend, he had his first experience in theatre
business in that city. Later he managed a
theatre at Lyons. During World War II he
operated the base theatre at the Herington
army air field.
Irwin, his wife and son Dennis, 12, will
move here and they plan a few improvements
at the theatre — "some things John planned
to do," Irwin said.
Elect Edward Butler Chairman
ST. LOUIS—Edward L. Butler, representative
of the ticket sellers, has been elected
permanent chairman for the Amusement
Employes Welfare fund of St. Louis. He was
selected at a meeting of the representatives
of various branches. He had been serving as
the acting chaii-man in the preliminary
stages of organization.
Charles Bells Buy Pix Theatre
BLUE MOUND. ILL.—Mr. and Mrs. Charles
Ray Bell of Terre Haute, Ind.. recently purchased
the Pix Theatre from Byers Jordan of
Decatur. 111. The Bells have moved to Blue
Mound.
.'^OOOOOOOOOOOOOOOOOO
EVERYTHING FOR THE THEATRE
Theatre Supply Company
St. Louis
Arch Hosier
3310 Olive Slieel. St. Louis 3. Mo.
Telephone lEiferson 7974
ST.
LOUIS
LTurry t. ,\rUiur, Punchuii Sc Marco prciidrnt
and Rcnernl maiuiKer. rrtuntrd hrrr
briefly after a bu-ilncan trip lo New York
City and then planed to the went cosaI .
IteporLs from MemphU arr that Herman Fer-
RU.son. Maiden. Mo., thrnlrr owner. Iji making
nice proKrcvi In hu recovery from Injurlen
.suffered In an automobile accident near Maiden
a couple of weets ago
The new automobile of Charley Mound. Valley
Park, Mo., exhibitor, waa damaged In a
collision . . . Mrs Anna Leach, mother of
Mary Lou Sturhahn. PBX operator for 30th-
Fox, was burled In Calvary cemetery after
services at St. Roch's Catholic church .
Realart Pictures has "Hellgatc," Llppert picture
.set to open In the Fanchon it Marco
seven-day hou.ses on December 17.
Gordon llalloran, manager for 20th-Fox.
attended a division sales conference at MlnncapolLs
at which plans for the first nine
months of 1953 were dlscus-sed. M. A. Levy,
division manager, presided . . . Paul McCarthy,
head of the McCarthy Theatre Supply Co.,
and his family returned Sunday (30) from a
Thank.sgivlng day visit with relatives in Iowa.
GeorKe Cohn, booker for Columbia, has
been promoted to the sales staff and Ls traveling
in Illinois. He is a son-in-law of Herman
Gorelick, co-owner of Realart of St. Louis , .
Joe Sarfaty, Universal salesman who was seriously
injured in an automobile accident on
Feb. 29. 1951. has visited FUmrow a couple of
times recently.
Out-of-town exhibitors seen along Pllmrow
included L. A. "Bud" Mercler. Frederlcktown;
Herman Tanner. Pana; Joe Katz. Benld; Bill
Williams, Union; Elvin H. Wiecks. Staunton:
Bill Turvey. Pawnee; Charley Beninatl, Carlyle;
Dean Davis, West Plains; Mrs. Ora Redford.
Auburn; Tom Edwards. Farmlngton;
Bernard Temborius, Breese; Ed Fellis, HilLsboro;
Herschel Eichhorn, Mounds; Bill Collins,
DeSoto; Kenneth Hirth, Pacific; P. Val
Mercler, Perryville.
Mrs. William Sherman closed her drive-in
near Jackson. Mo., for the season Sunday
(30i . . Officers and directors of the Amu.sement
.
Employes Welfare fund are to meet in
the Paramount screening room at 1 p. m.
Wednesday i3».
The furnace serving the United Artists exchange
broke down Wednesday (26> and gave
the office staff a very chilly time the remainder
of the week. New oil heating equipment
was put In Monday ill ... Charles Simonell.
Universal eastern advertising and publicity
department manager, was a recent visitor.
He came here in connection with the campaigns
for "Mississippi Gambler" . . . Ray
Colvin. TEDA executive director, left December
1 for a speaking engagement at Indianapolis.
The performance November 28 of "The
Country Girl' at the American Theatre was
called off at the last minute because of the
illness of star Robert Young. A capacity
crowd of 1,700 persons was disappointed. The
American has no bookings until December 27
due to the closing of two musical productions.
"A Tree Grows in Brooklyn" and "Gentlemen
Prefer Blondes." and to a sudden switch in
the routes of two other roadshows. "Top
Banana" and "Paint Your Wagon." As book-
W \K \Ml»\ VUt Ml» Itl - H .rr (
.Irthur. Irfl. ii( Kanrhon tl
l.nul< ,\mu«rmrnt I o. Tl ind
tilt^T M (|urrn, M. Ix>ul< Indrprndrni
film priKlurrr. .irr ptrlurrd abotr tt thr
flmt wiirld ln( ol (hr produrrr't nm
"Uakamlu" al thr K&.M i.OOO-M-al dr
luxe Fox Theatre.
Ings now stand the theatre reopen* Saturday
1 27 1, With ft new comedy. "Strike a March"
St. Loulslans are not without stage shows
since Sidney Blackmer and Lois WlUon are
guest stars at Anxell Bros. Emprcas Playhouse
In "Chicken Every Sunday." On December 9
the Empress attraction will be Sylvia Sidney
in "Goodbye My Fancy."
Realart has secured the stngle-reeler.
"Rudolph, the Rednosed Reindeer." and it is
available for immediate bookings. It runs tor
eight minutes and Includes many btg-name
personalities . . . The St. LouLt Allied ArttstR-
Monogram office, headed by Maurice Schweitzer,
Is doing nicely in the 13-week new bustiMM
drive. The first four weeks were destgnated
the Morey "Razz" Goldstein drive. It continues
through December and January. Some
fine prizes go to the winners.
St. Louis department store sales the week
ended November 22 on a dollar volume baaU
ran 18 per cent above the same week in 1961.
the St. Louis Federal Reserve bank reports.
The district as a whole gained 15 per cent . .
Andy Devlne was here for the National Retriever
Trial at Weldon Springs. Mo . . . Joe
Favre. assistant stage manager at the Empress
Playhouse, has been hobbling around with a
broken foot, cast and all. He has refused to
quit the Job because "the show must go on."
Loew's State here will not carry the televised
version of "Carmen" from New York
City December 11, but It will have the James
Lees & Sons carpet sales convention televised
from New York City December 8 from 11 lo
12 noon.
Distribution rights for U.S. 16mm films in
the FVench West Indies are usually for six
months to a year while for French films the
range Is from three to five years.
"SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W riorittonl Ave
Sr Louii. IS. Mo
P>ion<
MuHxfr-v 5219

^*... J urge employers
to install the
Payroll Savings Plan
99
• • •
M. B. FOLSOM
Treasurer, Eastman Kodak Company
^'Continued saving will play an important part in protecting us against a
renewal of inflation. The person who saves contributes to the nation''s stability
and to his family's security. He can noiv also obtain a higher return on his
investment than he could in the past, because of the improvements in Defense
Bonds now offered by the V. S. Treasury. I urge employers to install the
Payroll Savings Plan wherever practicable, and employees to take advantage
of such plan. By investing regularly in improved Defense Bonds, Americans
serve their nation's interests as well as their own."
If your company does not have the Payroll Savings
Plan-
Please tear out this page and send it to the "Big
Boss." Urge that he read, carefully, Mr. Folsom's superb
summary of the Payroll Savings Plan and its
benefits for enii)loyers, employees and our country.
The following figures should be particularly interesting
to anyone not familiar with the wide adoption
and the steady growth of the Payroll Savings Plan:
• 45,000 companies offer their employecj the Payroll
Savings Plan.
• since January 1, 1951. enrollment in The Plan has
increased from 5,000,000 to 7,500,000.
• in some companies, more than 90% of the employees
are systematic bond buyers — in literally thousands
of other companies, employee participation runs
60%, 70%, 80%.
• payroll savers are putting aside $150,000,000 per
month in U.S. Defense Bonds.
• the cash value of Series E Bonds held by individuals
on December 31, 1951, amounted to $34.8 billion-
$4.8 billion more tlian the cash value of Series E
Bonds outstanding in August, 1945.
Phone, wire or write to Savings Bond Division, U.S.
Treasury Department, Washington Building. Washington,
D.C. Your State Director will sliow you how easy
it is to install and maintain the Payroll Savings Plan.
If you have a Payroll Savings Plan, your State Director will show
you hov/ to build employee participation through a person-toperson
canvass that puts an Application Blank in the hancjs of
every employee. That's all you have to do—your employees will
do the rest.
The U. S. Government does not pay Jor this advertising. The Treasury Department
thanks, Jor their patriotic donation, the Advertising Council and
BOXOFFICE
h>a'
19 BOXOFFICE :: December 6, 1952 y

!
Noble
I
Southern
;
Installation
I
was
I
1
Paramount's
I vention.
;
Lees
'
iMter
I
Atlanta Paramount
Installs Television
ATLANTA— Big screen theatre television
will bccoiiu- 11 reiiUty hcrt- Moiicliiy (R) when
U will be Iniumurivted at the PiinunouiU Tlugtre
supplementing the resulur proKrnm.
Arnold, city munnger for Wllby Theatres,
operator of the Paramount, said the
Bell Telephone Co. had Installed
the coaxial cable at the theatre.
Arnold said Wllby Theatres had rushed the
In hopes of having It ready for
the Met's closed circuit showing of "Carmen"
December U. but he said the theatre firm
unable to get ready for that presenta-
tlon.
However, the premiere program on the
big television screen will be a
coasl-to-coast televising of an Industrial conthe
first of its kind ever staged
anywhere. The program, sponsored by James
& Son carpet firm, will be viewed
throughout the nation by the firm's sales
staff members.
E. J. Melniker Continues
Coral Way Improvement
MIAMI— E. J. Melniker, owner and operator
of the Coral Way Drive-In, has been
going quietly and steadily ahead with improvements
in the theatre's equipment. Vision
has been greatly enhanced by an enlarged
screen and the capacity has been increased
by the addition of 150 speakers, A dual
sound system has been installed, and a
moonlight lighting system developed.
Melniker has long-range plans for further
Improvements. He has made a study of what
win best serve his patrons in the concession
building, and has completed plans for a newrefreshment
department. November business.
Melniker says, has been better than usual,
counterbalancing a slow October, experienced
by all local airers, due to a month cf torrential
rains.
Melnicker takes an active interest in the
local Variety Club, of which he is secretary
and to which he devotes a large share of his
time. He reports that the Saturday night
dances in the clubrooms have been resumed
lor the winter season.
Locke Crximley Resigns
ST. AUGUSTINE, FLA.—Locke Crumley,
long-time manager of the Matanzas Theatre,
resigned December 1. In 1938 when he was
manager of the Jefferson Orpheum, he was
Instrumental in interesting Florida State
Theatres in building a $100,000 theatre, the
Matanzas, here. He has been in the theatre
business since 1918, when he became associated
with Paramount. Crumley is succeeded
here by William Duggan, who came
from Gainesville.
41 Drive-In Is Purchased
MACON. GA.—The 41 Drive-In. the largest
airer here, has been purchased by the Georgia
Theatre Co.. operator of three other local
houses. Herman Hatton. city manager, said
Jack Fields, manager of the Capitol, would
take over the reins at the outdoorer, and
Robert Knight would succeed him at the
Capitol.
Vaudeville Will Return to Stage
Of Miami Olympia Dec. 10
MIAMI rtli- !' • ;
: lu rrlurii uf vauUrvUle
>lympl» U being received
to Florida : , . '
with fiivor Our aim," nuld Al Wclui.
booker for the area'n only .nucce.«ful project
of thl.s type, "U to pre.ient new nume» -performcr.n
who have never appeared in the
Olympia— whenever po.vilble And. believe me.
It's a difficult problem bccau.%e U»e amount
of talent today Is limited."
In pursuing what he meana by the difficulty
of procuring new namc.t for the vaudeville
nuirquee. Wel.is .lald, "Tlic bulk of the
nation's talent today works on television
But TV Is no help to us becau.ic a lot of TV
acts are actually afraid to go out on a .itaRc
and perform In front of u live audience They
have no stage training at all. and. In (act.
they don't even know how to walk out on a
stage and get off It properly when their act
Is finl.shed.
Wel&s. who ought to know mast of the an-
-swers In thLs line of show business, has been
booking taknt for the Olympia since the footlights
went up on the very first stage .show
In 1926. On that occasion no less an act had
been booked than the highly sought-after
Paul Wh'teman band.
While the Palace Theatre In New York is
the only theatre In the country on a straight
vaudeville policy, about a dozen other hou.ses
are currently offering variety bills along with
motion pictures, the policy to which the
Olympia returns on December 10.
Feature advertising is being u.sed by the circuit
to herald the initial week's bill, which
will be headed by Frances Langford. a particularly
happy choice since this will be her
first appearance in this theatre, in spite of
the fact that she and her husband Jon Hall
NAMED MAN OF YEAR—Rowland
"
Chappell "Bobby Cobb, theatre operator,
lumberman and auto dealer, has been
named Man of the Year at Kayelle. .\la.
He is shown above reccivinK the trophy,
an annual award of the Exchange rlub,
from Dr. \V. F. Price. Cobb, with his
mother Lucille Cobb operatoN the Richards
and Dixieland theatres in Fayette.
A navy veteran. Cobb has served as president
of the Chamber of fommcrre. chairman
of the chambers new industries
committee and is now chairman of the
Fayette Industrial Development board.
UWIt d lAtiLU II. and ihc l» clainMd
. «ur "
of Imr.
i
itKi names uMtor coo*
at the Olrmpts amont
Keu
the Fo
L

HO^
jeju^^
CA$H IM
theater can
.y-^
VENBOR
SeZ/s /ce Cream Sandwiches or Bars-on-
Stkks in Amazingly Increased Volume—
You Gross up to Si Each!
If you're passing up ice cream profits because of high overhead,
lack of space or manpower— forget i(.' The ATLAS COLSNAC is paying
off big for hundreds of theaters. Even small neighborhood houses
overoge 500 sales per week!
• NO EXTRA HELP NEEDED—your regular personnel can
easily service the COLSNAC. No added packaging costs
load ice cream just as it comes from dairy.
• BUILT-IN COIN CHANGER and slug rejector— operates
on quarters, dimes or nickels. Eliminates change-moking,
increases sales 25yo.
• FITS ALMOST ANYWHERE— floor space only 22%" x
36 Vi" wide. Attractive lighted "impulse sale" display and
coin slot permit operation in dark areas. Ideal for drive-ins.
• AUTOMATIC— NO LEVERS— easy for children to operate.
"No stoop" delivery at waist-high level.
• AMPLE CAPACITY—98 items in vending, 100 in storage.
• TEMPERATURE CONTROL keeps ice cream just right for
eating— not too hard, not too mushy.
• BIG, DEPENDABLE G-E REFRIGERATION UNIT slides
out for easy access to on-the-spot service valves. Locationtested
and proved trouble-free throughout U. S. A.
• BEAUTIFUL, RUGGED CONSTRUCTION— buy-appeal
design plus long-life stamina — guoronfeed for o full year.
Dittribulad In ihe Southeast by:
WIL.KIN|Tkeatre Supply, Inc.
150 Walton St., N.W.
229 South Church St.
Atlanta, Go.
Chorlotto, N. C.
ATLAS 7ww 'm^*u4^ctuncH

Astor Chief Gets Rights
To TV, Theatre Programs
ATLANTA Sam Nalhanson o( Uir Hrli;.
Alnsworth Corp.. Beverly HllLs. Ciillf,. met
With W. M. Richardson, president of Astor
Pictures of GcorRla. and V. J. Bell", salesman,
recently, with the result that Richardson
accepted the distribution franchise for television
and theatre proKrams. which will be
handled by Bello. The tclevislor» and thcali
programs will be produced In Hollywood an.i
will Include Silhouette Quiz Show. Adventures
of Patches. Hollywood Newsreel. Nickelodeon,
13 musical short.s and a 62-mlnute feature,
tilled "Mlmi." starring Douglas Fairbanks Jr.
and Gertrude Lawrence. These programs are
now ready for television release. "Mlmi" was
shown on WSB-TV, Atlanta. Sunday 1I61 and
will again be shown on same station Friday
I'IKX l..\I,VIS WV.Y.K — o»o*f»

HART BEATS
IN
Diehard Kennedy has taken over the operation
of the Capitol and Betsy theatres
in Elizabethton. Tenn. He makes his headquarters
in Birmingham. At Wil-Kin Theatre
Supply in Charlotte, Tip Tipton said
the firm had installed Cycloramic screens in
the Plaza Theatre, Charlotte; the Varsity.
Chapel Hill. N. C, and Joy, Belton, S. C.
Harry Wayne said that he had sold Everfrost
soda bars to the Broadway in Clinton,
S. C, and the Richardson, Seneca, S. C. He
also sold Karagheusian carpeting to the
Dixie, Scotland Neck, N. C., and Cretors popcorn
machines to the Wayne, Goldsboro, and
the Starlight Drive-In, Fayettesville.
Wil-Kin had the latest in ice cream vendors,
the Colsnac, on display in Charlotte.
It is a completely automatic coin-operated
vender.
Harris Theatre Sales has installed a reconing
service for in-car speakers and servicing
for rebuilding heads and sound
equipment. Panny Cobb said Bryant Theatre
Supply had sold Wenzel projectors and
Strong lamps to the state hospital at Morganton
and new Co-Op speakers to the Conway
Drive-In, Conway, S. C. Bryant also
sold Hudson hosiery of Shelby ten pedestal
electric hair dryers.
* * *
The Ball Theatre at Jeffersonville. S. C,
has reopened under new management. Bob
Turnbull, National Theatre Supply, has sold
Simplex equipment to the Skyline Drive-In,
Orangeburg, S. C. It is a 200-car airer,
owned by George Townsend and Will Ulmer.
Construction has been started.
Leo Wann has taken over the Union Drive-
In at Union, S. C. G. W. Whisnant of the
Carolina Neon Co. recently completed marquees
for the Haymont Theatre, Fayette-
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a marquee and stainless steel boxoffice
for the Scotland Theatre, Laurinburg.
Charles Duncan, with Standard Theatre
Supply for the last 20 years, the last five
of them in the Charlotte office, has joined
Charlotte Theatre Supply, where he will continue
to follow his trade of sound and projection
engineering. He is a member of the
Society of Motion Picture & Television Engineers.
Registration at the recent convention of
North and South Carolina Theatre Owners
was 625. The event was one of the nicest
ever held.
* * *
Johnny Kime told me about his new drivein
which is now being built at Havelock,
N. C, and which will be named the Marine.
It is scheduled to open soon.
The stars that attended the convention
created a lot of goodwill among the exhibitors
and Bob Bryant, who went along on
the Movietime tours, reported that they
made a good impression on everyone they
met.
Nearly every dealer in equipment attended
the TESMA show in Chicago. Jack Wadsworth
has taken over the South 21 Drive-In
at Charlotte. Rainy nights have been cutting
attendance at theatres over the Carolinas
recently.
* * *
Hodges Theatre Supply is supplying Motiograph
equipment to the Surf Drive-In
at Lake Charles, La. The 1,000-car twin
airer is being built by Percy Duplissey
and Matthews Guidry and, while construction
is under way, it is not planned to open the
airer before February 1.
Another February opening is slated for the
Motiograph-equipped Rebel Drive-In at
Natchez, Miss., being built by Charles Morel.
The 500-car airer also is being equipped by
Hodges.
« » «
Floyd Murphy told me that he not only
remodeled the lobby of the Strand in Vicksburg.
Miss., but also added new restrooms
and brought it up to date.
J. L. Hicks of Hubert Mitchell Industries,
stage and drapery manufacturers, was on
Pilmrow conferring with E. W. Neeley at
National Theatre Supply on some jobs of remodeling.
* * *
Bob Roberts, oldtime showman, was busy
booking in stage shows and was pretty well
booked up until after January 1. Bob has
some good numbers which he is now booking.
Paul Shallcross of the American Desk Co.
is now out of the hospital after a siege of
stomach ulcers.
R. L. Gremillion of Southeastern Theatre
Supply has sold Gus Street equipment
for his Greta Green Drive-In Theatre at
Gretana, La. He has also sold equipment to
Richard Guidry, Left Cheramie and R. J.
Soignet for the Jet Drive-In at Cut Off, La.
* * *
Don Wilmoth of Southeastern Supply has
sold RCA equipment to L. R. Navarre and
Percy A. Duplissey for the Frontier Drive-In
at Sulphur, La. Don has also sold equipment
to Joe Pentard for a Negro theatre,
named the Star, at LaFayette, La. None
of the above four have opened yet, but
opening for some will be soon. All are
equipped with RCA equipment.
Injured in Freak Airer Accident
ST. PETERSBURG, FLA.—Peggy Holman,
a passenger in an automobile parked in
the Fourth Street Drive-In, was severly injured
when a portable sound speaker hurtled
through the windshield of the car in which
she was sitting. A patron, driving out of the
airer, had the portable speaker still attached
to his car window. It broke free and whipped
through the windshield of the adjacent
parked car.
Early Debut for Negro Ozoner
SCOTLANDVILLE, LA.—A drive-in for
Negroes is under construction here and is
expected to open very soon. The officers of
the constructing company. Elm Drive-In Theatre,
Inc., are Robert A. Hart III, president;
H. F. Randolph, vice-president, and Mrs.
Janet Hart, wife of the president, secretarytreasurer.
The airer is located on the Elm
Grove Garden road.
Plan New Airer for Selmer, Tenn.
SELMER, TENN.—The Selmer Amusement
Co., Inc., has announced plans for a 460-car
outdoor theatre to be located on Highway
142, near the Highway 45 intersection. Will
Tom Abernathy, president of the company,
said a spring opening is planned.
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BOXOFFICE December 6, 1952
\

j
Ozark
I was
I cording
I
Commonwealth
. . W.
vun
«*«
Hopalong Cassidy Leads
Parade in Charlotte
'' «i5
hf\
CIIAHI.crrTE WlllUitn "Hupalciki^ (-...ssldy"
Boyd uppc'uiTd In tlie unnuul Curolliui
Carousel as pariide marshal. The Carousel Is
an annual prc-Chrl.stmas event In Charlotte
and this year was held ThanksKlvliiR clay.
It marks the official openlnK of the Christmas
sea.son by Charlotte merchants and the
occasion brouKht almost half a million people
to town.
Ca.ssldy came in for the event throuRh the
efforts of WBT"s Grady Cole and his sponsor
on the air. Coble dairies. Tlic western
star created quite a bit of excitement among
the younger folk both In the parade and In
other personal appearances In the city.
Seeks $25,000 for Injuries
JACKSONVILLE -- Piiriunounl Theatres
Corp.. owner of the Florida Theatre buildliiK,
is being sued for $25,000 in federal court by
Walter E. Mock and his wife, Leatha Irene,
for alleged injuries Mock says he suffered in
a fall down the theatre stairs on September
23. Mock said he fell into a hole on unllghted
stairs.
Tornado Hits Ozark Airer
HARRISON, ARK.—A tornado struck the
Drive-In and toppled its screen, which
built to withstand winds up to 90 miles
an hour. The screen was valued at $6,000, acto
Doyle Branscum, city manager for
Theatres.
Help Gather Toys for Needy
FLORENCE. ALA.—The Norwood Theatre.
In cooperation with the Kiwanis club, sponsored
a toy matinee here November 28. Toys
which the kiddies brought as admission price
were turned over to the American Legion for
distribution to needy children at Christmas.
6 — LUM & ABNERS
BOOK THEM NOW!
ATLANTA
Qlrrulatlon of a petition to urcurr Sunday
shows In Crdiirtown. Ob . o|)|kmm1 at
a recent mcctInK of the Polk Coun'
Ministers A.vs'n The mlnUtern .i v
resolution In which they voted agnliiit
day fllnw "100 per cent" Two of o i:
Lam'.H Krandrhlldren were iitrlcken with pollu
and haspltallzed In Home. One of them Ln
out of danKer. Lam Li pre.ildent of Lam
Amusement Co. and owner of a circuit of Kome
15 to 20 theatres In QcorKla
Dorothy McCrome, .secretary to Jimmie
Harrl.son of WIlby Theutre.s, who wan hurt in
an automobile accident, ha.H returned to worl^.
...DC. Hand, Star Theatre. Roanoke. Alu
visited the Astor branch. Jlmmle Hello. A»t«:
salesman who had been In Florida for tv,<
weeks, returned In time for Thank-sglvlnK
with his family . M. Rlchard-'on of
Astor attended the Georgia -OeorRia Tecli
football game at Athens November 29.
R. R. Berry is the new owner of the American
Tlieatre here. He secured It from Charle,^
Adams . . . Ben Hill, U-I publicist, wa-s In for
the opening of "Because of You" at the
Rialto . . . Curtis Baucon of K&B Soda Co .
popular eating place for Filmrow employes,
and his wife are parents of a baby girl.
. . . The
Ken Reed, who was premiere organist of the
Imperial Broadcasting Co. in Tokyo while
serving In Japan sis a member of the army of
occupation, appears daily at the Fox. Reed
has been an organist since childhood, appearing
in theatres at 12 years of age
Georgia Theatre Co. has taken over the 41
Drive-In in Macon.
Ben Butler, MGM salesman who has been
sick for some time, has once again returned
to the road . . . Ted Toddy, Toddy Pictures,
has returned from New York and says his newpicture,
"Killer All," is ready for release.
The Plaza Theatre entertained more than
350 youngsters to the showing of "Sands."
Thene children took part In Ute fumnirr rMMliiitf
prncrum of the public Ubrmry Hlghhind
branch and »' Um iMlllUhlp 0(
Mm A P Houl
Airor Cula Op«rcrtin9 Schvdul*
MONItOKVIIJ.K AI^ Th

. . . The
I
j
MIAMI
XXronietco has started to beat the drum for
. . .
its Christmas day opening picture at
first run Carib, Miami and Miracle. The
feature is "Stars and Stripes Forever"
The downtown Paramount had a two-picture
midnight show on a recent Saturday. There
was a separate admission charge. The event
was a first showing of "The Jungle" and
"Captive Women."
The Hi-Way Drive-In, located between
Dania and Fort Lauderdale, put on a pastmidnight
show for a Saturday feature . . .
Bernstein's Le Jeune Drive-In is featuring
its 7 p. m. Children's hour Entertainment is
geared for the kids until the start of the
The Little River neighborhood
main picture . . .
house makes a special event of its
Super Kids show at Saturday matinees, offering
eight cartoons as a starter.
. . .
The Mayfair Art appears to be doing very
good business with the reissue of "The Lady
Vanishes" Among Hollywood producers
and writers who have been here recently on
business or vacation-pleasure are Larry Leibson,
author of "The Miami Story" script
and of "For This We Fight," which is to be
made in Cuba: Fred Myers, United Artists;
Jan "Bowery Boys" Grippo, and "Doc" Merman,
former Paramount executive, now interested
in Cuban film plans.
Bob Daugherty will be missed from his
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post as manager of the Olympia when he
leaves to become a district manager with
the Floyd Theatre chain, operating out of
Haines City. He has been with Florida State
Theatres and its predecessor Sparks Theatres
for nearly 25 years and has been the
Olympia's top man for the last two and a
half years. James Barnett, long-time manager
of the circuit's Florida Theatre in
downtown Miami, will take the helm of the
Olympia December 10, when vaudeville moves
in again. Barnett has made a reputation
for unusual promotions and especially for
the outstanding fronts that have regularly
appeared on the exterior of the Florida,
transforming it into jungle, circus or other
appropriate setting depending on the film
attraction.
George Bolden, publicity man for the
Claughton circuit here, has taken a belated
vacation. While he is away, Don Tilzer, manager
of the Roosevelt, will help out . . .
Wayne Rogers, Claughton manager for the
Normandy, .is very happy to have Mrs. Lynn
Bevan back as assistant manager. Mrs.
Bevan, who had to give up her position for
several months, hadn't returned to her post
three days before she was left in charge of
the Normandy while Rogers
. helped out at
the Roosevelt in order to release Manager
Tilzer for main office duties. Rogers was
able to play "The Quiet Man" after a long
run in the downtown Royal, and says that
it "knocked all boxoffice records cockeyed,"
jamming the Normandy during its stay. The
feature was followed by "Just for You,"
which continued to make the boxoffice happy,
Rogers said. Children's matinees are Saturday
special events here, with cartoons, serials
and appropriate features booked. However,
Rogers is inclined to think that the main
attraction playing the theatre at the time
has a great deal to do with children's attendance,
which is not stimulated entirely
by special pictures geared to small fry patronage.
Claughton's Embassy was host to the Florida
chapter of the Society of Mayflower
Descendants for the showing of "Plymouth
Adventure," which was the circuit's Thanksgiving
offering.
Noted in town lately was Dave Prince,
district manager for RKO out of Atlanta
. . . Bob Mochrie al.so was a visitor. He is
the former general sales manager of RKO
local Variety Club will hold its
annual election of officers December 10 . .
.
The Florida and Sheridan theatres played
up the local angle of the short, "Man Killers."
featuring Howard Hill, famous archer, and
filmed at Key Largo, a few miles south of
Miami . . . Unseasonably chilly weather did
not dim enthusiasm for the Ringling Bros,-
Barnum & Bailey circus, which pl.iyed a
Variety Children's hospital benefit here Tickets
were on sale all over town and club members
worked hard spreading the news.
The Roney Plaza and McAllister hotels are
installing television .sets in all rooms . . .
Robert Milasch, a veteran actor who was
before the cameras five years before "The
Great Train Robbery," is vacationing in
Miami Beach. He is now retired and owns
a gift shop in PlatUsmouth, Neb. Milasch
played in "Tlie Ten Commandments," "The
Spoilers," "The Buccaneer" and "The Little
Skipper," the latter being made in Jacksonville,
Fla., in 1915.
Herb Rau, back from an air jaunt to Honduras,
says that two of the several theatres
in Tegucigalpa show U.S.-made movies
about six months after they hit Miami. They
are in English with Spanish titles. In a littie
border village called Copan, Rau stumbled
into the backroom of a general store
and saw a "theatre" set up with wood benches
and displaying a coming-attraction sign for
"City of Gold," starring Wallace Beery.
"Movies here?" he asked. "Oh. we have a
theatre, all right," the guide replied, "but
the movies only come once in two weeks
sometimes."
The newly organized Miami Film society,
with a membership of 150 at present, because
of auditorium seating capacity, will see Greta
Garbo's "Camille" next month, to be followed'
by Gloria Swanson's "Male and Female" . . .
Robert Horton, starring in the current
"Apache War Smoke," is a former player with
the University of Miami troupe. He wired
regards and hellos to his Miami friends.
Desl Arnaz is said to have bought a new!
Florida home for his parents, and expects'
. . Former'
to vacation here with his wife Lucille Ball'
as soon as their new heir is born .
film star Bobby Breen is filling an engage-'
ment at a local night club.
;
That hard-working women's committee of
Variety Children's hospital tried a very ambitious
plan with their Breakfast at the Roney'
affair, when hats from all famous designers!
were flown here for a prize- winning showing.
Committee members modeled their hats
for the event. First prize was won by Mrs.i
E. J. Melniker, wife of the owner of the:
Coral Way Auto Theatre. She wore a Laddie-
Northridge creation, a large confetti-red hat
with maline drape. Paul Bruun. amusement
editor of the Miami Beach Florida Sun made;
the presentation. About 750 women attended'
the affair which was a decided success, enriching
the hospital fund. Mrs. Arthur Fried-,
man is chairman of the women's committee.,
Goyko Kuburovich, a 29-year-old Yugoslavian
and former movie salesman, now'
runs an ice cream parlor in Honduras. Kubu-'
rovich's first job in Honduras was renting,
and exhibiting 16mm movies in little villages!
throughout the country. He spent nine,
months fighting Tito, was wounded three
times, imprisoned and escaped to Sweden.
There he carried on anti-Tito campaigns via
newspapers, and to get away from charges
trumped up against him, stowed on a ship
for the U.S. Ellis Island put him on a ship
for Italy; Italy sent him back; the U.S. put
him on a plane for Honduras, and there he
went into the film exhibiting business with"^
$7.25. Married now, he runs the Salon Verde.
Experience — Industry— Integrity
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alpine 7621
atlanta, ga.

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Memphis,
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BOXOFFICE Etecember 6. 1952 65

. . Also
JACKSONVILLE
•phe Fairfax Theatre held its formal opening
Thanksgiving' day under the management
of T. E. Bell . . . Janice Claxton is replacing
Kathleen Glass as secretary to Fred
Hull, manager at MGM. Miss Glass resigned
to become associated with the St. Regis
Paper Co. . . Fred Hull returned December
.
1 from a two-week trip to Nassau . . . C. E.
Kessnich, southern district manager, took
over during Hull's absence.
Recent visitors on Filmrow included Phil
Sullivan. Magnolia. TitusviUe; Bob Blotcky,
Lee, Fort Myers; Johnny Harrell, Martin circuit,
Atlanta; Sol McClosky, Dixie Sky Drome
Drive-In, Lake Worth; Jack Barrett, Monogram-Southern;
F. L. Ahg, Stein theatres,
Waycross; Ed Dema, Starlight theatres,
Brunswick. Ga.; L. O. West, Hilliard; Chris
Carrat. Jefferson, Monticello; Mrs. Harry
Gordon, Carver, Orlando, and Chester D.
Mikesell. booker for the Sixth naval district.
Charles King, Exhibitor Service, was in Atlanta
over the Thanksgiving holiday . . . The
new Lincoln Drive-In, Fort Myers, is scheduled
to open about January 15. M. Solomon,
the owner, also will manage the airer.
Mrs. Sarah Higgenbotham, Indian Rocks
Drive-In owner and manager, said she expects
to open about February 1 . . . Exhibitors also
will book and buy for the Suburbia Drive-In.
Gainesville and the Florida Theatre, Daytona
Beach, both theatres being operated by W. R.
Shafer . . . Jean Cavanaugh, Universal cashier,
and her husband flew to New York to
spend Thanksgiving with his family ... All
the exchanges are making plans and setting
dates for their Christmas parties . . . Mike
Hogan, home office representative, returned
to New York for Thanksgiving.
The Moncreif Drive-In, which is to be for
Negro patrons, is under construction and
March 1 has been slated for the opening date.
Approximately $20,000 is being spent on landscaping
. . . Robert Skaggs, manager of the
Capitol Theatre, announces that his turkey
giveaway was a big success. At the 9 o'clock
show on the Monday before Thanksgiving six
turkeys and five baskets of groceries were
given from the stage.
Carl Carter has returned from a business
trip to Chattanooga and Atlanta. Carter said
on December 18, 19 a benefit show will be
given at the Ribault Drive-In for the Lions
club Christmas fund for the underprivileged.
On December 3,4, the Atlantic Drive-In
/

1
1
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1
book."
j
method
I
I
proachea
I buying
I
In
I
las
Ksz
Tent 17 Hears Reports
On Midwinter Session
DALLAS—A large number of Variety members
lurnccl out to the buffet dinner nnd gencriil
meeting December 1 to hour reportt on
the 25th iinnlversary Variety International
meeting In Pittsburgh and local Tent 17
plans for the coming holiday reason.
John H. Rowley, International second chief
barker, called the midwinter session "a milestone
in Variety history." He summarized the
discussions regarding the Mexico City convention
next spring. Charles E. Darden spoke
about the great hospitality he found In Pittsburgh.
Kendall Way asserted It was a great experience
to .see Variety from an International
viewpoint and the tremendous charity tusk
the clubs are doing all over the world. He
said most of the meetings were devoted to
dlscu.sslng ways of raising money for the
charities.
Al Reynolds said he was amazed by the
promptness with which all Variety members
came to the business meetings.
Reynolds told about plans for the Christmas
party at the Boys Ranch December 21.
"This is a heart-warming occasion, thoroughly
enjoyed by the boys and they will appreciate
your presence there." He related that
Claude Taylor, maintenance man at the
Ranch, had an attack of cerebral hemorrhage
on Thanksgiving day.
"The third batch of 4,500 baby chicks will
go Into the broiler house tomorrow, and this
is proving to be a worthwhile project," he
added.
Chief Barker Dolsen said, "It has been my
pleasure and privilege to attend six of these
International affairs, and each time I come
back with a renewed spirit of loyalty and
belief in the great work we are doing for
mankind."
Tent 17 will give away Ford and Cadillac
cars Saturday night (20k Tickets are being
sold by club members at SI each. Ed Gall,
originator of the idea, explained his favorite
way of selling tickets. "I just say after I've
them about the proposition. Tt's SIO a
I believe if you men will try this
you will sell many more tickets."
Richard L. Hamann told how^ he had apa
business firm with the idea of
tickets for their employes and sold 40
one deal.
George Preston said that customers would
take tickets away from you if you say, "By
the way, wouldn't you like to have a Cadillac
for a dollar? Show 'em the book and they'll
buy them."
Pat Moran of Plainview
Killed in Car Accident
PLAINVIEW. TEX.—W. P. "Pat" Moran jr.,
operator of the Pioneer Drive-In here, was
killed In an automobile accident November
20 and was buried from Our Lady of Sorrows
Church in Oklahoma City November 24. The
accident happened at Canyon, between Plainview
and Amarillo. He is the brother of Bob
Moran, owner of the Hl-Vue Drive-In at
Dallas.
W. P. Moran .sr. was In show business many
years, and was owner with Phil Isley of
Southwestern Theatres, in Oklahoma, Kansas
and Missouri.
Mr. and Mrs. Phil Isley went to Oklahoma
City for the funeral.
BOXOFFICE December 6, 1952
No. 1
Is
Unit of Rice Memorial Stadium
Dedicated at Boys Ranch
Marjorlr Reynolds, duUKbt'T of Itanrh ( li.ilrinan Krynoldv qurrn of thr day at
(lie Boys Kanch dedication of (hi- first unit of (hr .Mlkr Kirr MrmorUI atadlum.
Is boine kivscfl by two of the Boys Kanch fimlball playrm at the rrownlnf rrmnonjr
between halves.
DALLAS—Considering the biting wind and
35-degree temperature, a large number of
Variety Club Boys Ranch enthuslast.s went
to Bedford Thanksgiving afternoon for the
brief dedication ceremony of the first unit
of the L. M. "Mike" Rice Memorial stadium
and the football game that followed between
the Ranchers and the Wiley high school
team.
Father William J. Smythe offered the invocation
and prayer of dedication.
C. A. Dolsen, In hLs dedicatory speech, told
of the many ways In which Rice had worked
for the best interests of the Boys Ranch.
"I am dedicating this in memory of a
charter member who was always working
for the unfortunate," he said. 'Tl-ie first
love of all his charity activities was Boys
Ranch. He helped with Ideas and supervision
of the first building to be erected
on the grounds. He was dedicated to Rood
Astor Improves Service
On Its Picture Mats
DALLAS—O. K. Bourgeois, Astor Pictures,
has developed a mat service that gives exhibitors
some flexibility in their ad planning. For
the price of only a two-column mat. Astor
will send an exhibitor a solid page of various
size mats on the one picture, measuring 9
X 12 inches. With this wide assortment of
art and copy in mat form the exhibitor can
easily work up Interesting ads, using different
art on heralds than he does In his newspaper
advertising. As a result Astor can standardize
on the one size shipping envelope.
'Friend' Scores 90 Per Cent
In Dallas Opening
DALLAS— Businc.'-.-- icniaim'ci rather spotty
here last week. High grasser for the week
was "My Wife's Best Friend." which recorded
90 per cent at the Tower.
Moicslic^OucI ot Silver Cro«k iU-l) 80
Polocc— Plymouth Adventure iMGM) 85
Tower—My Witci Beit Friend ,20th-Fo«l 90
sw
sportsman-thlp In which the Boys Ranch Is
a firm believer. He 'went about doing good '
He was a quiet man and I am sure he Is here
In spirit. It Ls a great privilege for me u
chief barker to dedicate thLt .iiladlum as
the Mike Rice Memorial stadium. It shall
ever be a symbol of great sportAmanshlp."
Marjorle Reynolds, daughter of Ranch
Chairman Al Reynolds, was chosen by the boys
at the ranch as queen of the day and waa
appropriately crowned at ceremonies during
the half.
The ranch team cloced out a succosful
grid campaign with a 54-0 triumph over
Wiley as Joe Bagby, Emmett Hants and
Don Allen paced the touchdown parade.
Bagby and Harris, two of four .seniors playing
their final game, scored three times each
and Don Allen added the other two.
This game gave the team a record of seven
victories, two defeat* and a tie for the year
Obscene Show Charges
Dropped in Tulsa Court
TULSA— In common ;
:-. J niijc
•
Lloyd McGuIre has dlsmi- ,-..;•> ai;.i;:.s'.
H. E. Hardgrove. manager of the Admiral
Dnve-In, and D McCarthy, owner of the picture
"Bob and Sally," In conjunction with a
short subject showing the birth of a baby
and the effects of venereal disease. Charges
against Roy Cramer, who lectures on the
picture, also were released.
The charges of showing an obscene ftlm
were brought agaln.-^t the trio three "
ago after complaints against the ptcCuu
The film was seized by the court and was
later shown for the judge at the preliminary
hearing.
After seeing the picture Judge McOulre
said: "I was not offended by the picture or
the lecture and I do not believe my wife
would have been. I do not think It would
rouse sex desires in anyone. On the contrary.
I believe it would l>e a good thing
for everyone to see these pictures, particularly
the teenagers."
67

* MACHINE FOLD
* ROLL, SINGLE-DUPLEX
• RESERVED SEAT
• BOOK STRIP
THEATER GIFT COUPON BOOKS
SEASON PASSES — ONE TIME COMPS.
-A-&GUR-Ae-Y-
SOUTHWEST TICKET & COUPON CO.
2110 CORINTH ST. • Harwood 7185 • DALLAS, TEX.
AROUND OKLAHOMA
By WESLEY TROUT
71 good rain and several snows brought
moisture to Oklahoma farm lands and
once again there are happy smiles on exhibitors'
faces. There is still a shortage of good
pasture land for cattle raisers, due to the
Paul Shipley, Video Theatres
long dry spell . . .
city manager, Enid, was plugging a
special prerelease engagement of "Ivanhoe,"
which opened December 4, for an extended
run at the Chief Theatre.
The new Watonga Drive-In, Watonga, has
closed. The Rook and Ann theatres are two
very nice modern houses. Mi-, and Mrs. H. L.
"Herb" Boehm are the owners in partnership
with the Terry brothers of Woodward.
+ * *
Roy Shields, skipper of the new Sooner,
Enid, tells me his new snack bar is doing a
very nice business. This concession stand is
advertised via screen trailer and on each end
of the marquee.
* * *
It is always a pleasure to visit Bill Edmonston,
Covington. He is generally always
Star Studded Supplies!
EQUIPMENT DISPLAY SALES
ASSOCIATED WAREHOUSE, 1209 Commerie,
if
Butter Flake Popcorn
if Pop Corn Man Bags and Cartons
if Cretor Popcorn Machines
if Imperial
Super-X Canned Corn
]f Selmix Drink Dispensers
if Snow Cone Supplies
if Orange Crush Drink
Many More Theatre Concession Supplies to Help
Increase Your Sales!
Write for information today!
308 S. HARWOOD ic DALLAS, TEXAS
:,r.
P.O.BOX 2207 PHONE RI-6134 ji
Distributors for
Houston
OKLA. THEATRE SUPPLY CO., 629 W. Grand, Oklo. City
SOUTHEASTERN EQUIPMENT CO., 214 S. Liberty, New Orleons
Pop Corn Machines
WAREHOUSES
'^HOUSTON— 1209 Comment
BEAUMONT—550 Main Street
LUBBOCK— 1405 Avenue A
SAN ANTONIO- Merthants and Flore5
smiling and makes you feel very welcome. ]
have never heard Bill gripe about conditions—!
he just works hard and plugs via lobby and'
monthly calendars, his programs. A pro-'
^1
gressive showman of many years experience.
* * *
In my treks over Oklahoma I have fou
business fair, with a few spots here ano
there reporting poor business due to the Ion
drouth and other conditions. But I fou
numerous exhibitors working harder and
doing more promotion work on pictures. They
have found that devoting a few extra hours!
of work and spending a few extra dollars onl
exploitation will get more people interestedi
and pay off at the boxoffice.
Drive-In Rally at Lubbock
To See "Gentry' Screening
^
DALLAS—Drive-In theatre owners in theF
Panhandle have been invited to attend al
meeting of the Texas Drive-In Theatre
Owners Ass'n to be held at the CaproclJ
hotel in Lubbock December 10 at 9:30 p.m|
Claude C. Ezell, president, issued the invit
tion and reported arrangements had been
made with 20th-Fox to screen its latesl!|
picture, "Ruby Gentry," starring Jennifeij]
Jones, at the Lindsey Theatre. This will bei
followed by a luncheon. Immediately aftei
a meeting will be held to discuss the aims ancl
purposes of the Texas Drive-In Theatre
Owners Ass'n and the mutual problems ol
members, new ideas and improved methods 1
"If you are not yet a member of thtl
association you are urged to attend this!
meeting so that you can learn more aboulf
it," Ezell asserted. "If you are a member, il|
is imperative that you attend so we may
have the benefit of your advice and counsel i
several important matters."
Decca 9-Month Earnings
Gains Over '51 Period
NEW YORK—Decca Records. Inc., reporbj
consolidated net earnings of $487,168, aftei
provisions of $325,721 for income tax, for the
nine months ended Sept. 30, 1952, compared
with net earnings of $401,793 for the same
period last year.
The 1952 earnings are equal to 47 cent;
per share on the 1,035,533 shai-es of capita
stock outstanding, compared to 52 cents pei
share on the 776,650 shares outstanding Sept
30, 1951.
FOR SALE
ATTRACTIVE DRIVE-IN THEATRE
425 speakers. Steel tower with apartment. Only
one in fast growing town between Dollos and
Fort Worth. $85,000. Terms, $35,000 down.
"JOE" JOSEPH
3405 Milton Dallas, Texas
Phones LO-5707 or LA-9437
ACME MOTION PICTURE SERVICE
128 N. W. 6th St., Oklahoma City, Oklo.
OKLAHOMA THEATRE SUPPLY CO.
623 W. Grand Ave., Oklohomo City, Oklo.
TEXAS PROJECTOR CARBON CO.
2023 Younq St., Dallas. Tcxos
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
BOXOFFICE December 6, 19

DOXOFFICE December 6. 1952 69
L
EASTERN OKLAHOMA
By ART LaMAN
CLAREMORE — Lew Chatham. lonK-tlmc
showman, ha.s been rclca.scd from the Franklyn
hospital here. Lew was In u car wreck
s espt:..
on the nlKht of November 22 Ju.st out of
the Claremore city limits on HlKhway 20.
He suffered a number of face cuts, damaxe
to the legs, a couple of broken rlb.s and n
number of cracked chest ribs. He Is now
at home eiust of Claremore. Lew for many
years was with the Griffith Anui.sement
Co. later Roing into the motion picture production
business which he still carries on
to some degree. However, the regular groceries
come from his Job as state director
of civil defense for Oklahoma. We hope
to see Lew out and about very .soon. Last
reports said he was coming along fine.
SAPULPA—You can always pick up a bit
of news around the theatres in this town.
The latest came from Bill Love, who besides
doing the chores around the Yale Theatre,
also takes an active part in the affairs of the
Junior Chamber of Commerce as entertainment
director. The work now- goinc on Is
the promotion of a mammoth ChrLstmas
party for kids December 13. The Criterion
and Yale are tied into the program so that
they will be able to take care of about 3.000
young fry. The American National bank is
furnishing candy for all youngsters. Santa
will be on hand for the show and to give
out the candy. It looks like a swell time,
maybe we'll play kid on that day. Anyhow,
more power to the boys in Sapulpa.
CHELSEA—Dropped by to see our old
friend Je.^s Cooper, who was getting along
fine with his new show, the Lyric. The
townspeople like the type pictures Je.ss offers
them and are boosting the show in every
way. Mrs. Cooper went out to get a few
Christmas greeting ads and wound up with
36 ads, nearly all the business places in this
town. Jess and his hunting partner. Kenneth
Stroude, president of the bank, got
their limit of birds on the opening day of
the season. Jess left Wednesday for his
former home in Antlers. He will go deer
hunting while there and we expect the phone
OnlbarScreen
ORDER -eetteomoTion
PICTURE
SERVICE C?
fAST^
125 HYDI ^* ITREIT
SAN FRANCISCO 2 . CALIF.
NEED CHAIR SERVICE
New chairs installed—all types ot repairs. We
furnish oil labor and material. Work don«ck
and irlax" comfort for your cufto*
inpr>>. low first anil up-kerp ro«t for
voul Of rour»r \i>u want ali-Mrrl
(onMruction. full coil spring edge
cushion* —
plenty of padding. You
want the »rat barks rimmed to
reduce
hand soilage. And you want a big
range of npholMrry coverings and
aisle panel decoration treatments to
< hoose from. ) iiu uanl to sre South-
It
rstern .'
Better Projection?
Then you want a rm-k-steady prr>jector;
one that's built to last, built
lo give top quality projection as long
as it la«l«. ) oil it ant lo see Southufflrni!
D Better Sound?
'!
hen \>'U want good xiuiui rcproillion
WITH smart styling, simple
operation, small space requirement
and low instalialion ri>st throughout
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In fact. whate%'er your thealrr needs:
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Southwestern
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2010 Jockton
Dolloi. Toot
PRospcct 3571
1622 Ausha
Houston.
Teios
CApilol 9906

L L A S
Qtnrmy Meadows came down with the flu after
a week in Chicago attending the Allied
convention with many other delegates from
Texas . The Phil Isley Theatres and Interstate
. .
circuit have started selling Christmas
gift books.
Charles E. Darden, chairman of the Variety
Club membership committee, reports the
following were approved for induction at the
last meeting of the committee: Robert K.
Bixler, exploiteer for Paramount here; Lee
Parrish, Cohen Candy Co.; George S. Wright,
lawyer; Sam Jacobson, Rialto and Liberty
theatres, Amarillo; Leake McCauley sr., Dallas
Herald; Loren L. Watson, radio and TV
artist, and Kermit Cohen, Dazian's.
Maxine Adams, assistant to Eddie Forrester
at Theatre Enterprises, is on a vacation
visiting her famOy in Oklahoma. Lynn
Stocker, Theatre Enterprises, was downtown
visiting his friends for the first time after
a stay in Baylor hospital . . . Tel N. Falgiatore,
auditor, was at Columbia ... P. A. Warner
of Manley was happy to hear that the
television set, given as an attendance prize
For Sale—Grand Theatre, Granger, Texas
390 seats, E-7 projectors, RCA sound. Approx.
2,000 populotion. Swell farming community, large
trade area. Price $27,500. Will handle for
$12,500 down.
"Joe" Joseph, Dallas, Texas
3405 Milton or 2621 Milton
Phones: LOgan 5707 or LAkeside 9437
Test Loops — Instructions — Test Equipment
"How to Adjust Sound Lenses" and Loop—$1.50.
"Buzz-Track" Loop & Instructions—$1.10
Test Equipment at reasonable prices. Lists.
Recognized A uthority on So und-Projection.
WESLEY TROUT, Engineer
Care of MODERN THEATRE, 825 Van Brunt Blvd.
KANSAS CITY 24, MISSOURI
(Conductor of Projection-Sound Dept., MODERN THEATRE)
No Stepchild!
(Jays wlii^n
as
These are
Popcorn ranks
an important income-producer.
be sure your concessions are
paying
BOB
WARNER
2013 Young St. • DALLAS • Phone Prospect 1685
by Manley at the Allied convention in
Chicago, was won by one of the Texas delegates,
Mrs. Helen Jane Hahn, secretary of
Col. H. A. Cole.
Nathan Brown of Variety Tent 17, winner
last year of the television set given away for
selling the most tickets in the Cadillac-Ford
giveaway, appears to be in the lead again
this year in sale of tickets for the two-car
giveaway to be made Saturday night, December
20. Brown has sold more than 1,500
tickets to date and we asked him for his
formula. "First of all, we must be thoroughly
and enthusiastically sold on the work of the
club ourselves," he said. "Then we must be
ready to talk to everyone we meet about the
fine work of the club and these awards. Then
we should not even wait to meet people, but
aggressively go into various places of business
and make it our business to meet a substantial
number of people each day to whom
we shall tell our story. Don't miss anyone,
they'll all be interested. Your best prospects,
however, are salesmen on the road and conventioneers.
I have sold hundreds to salesmen
and conventioneers right here in the
Adolphus hotel."
The Lyric in Brownwood has been sold by
Interstate to Guy Cameron and P. G.
Cameron, effective December 1 . Joe Hahn,
. .
accountant for Isley Theatres, spent the recent
weekend in New Orleans visiting his
sister and other relatives. He also visited
friends whom he knew with the old Publix
Theatres Corp., particularly his former boss,
Carl Dixon, now head auditor for Paramount
Gulf Coast Theatres.
Competition Reduces Output
The reduction in the nimiber of films produced
in England during the last year is said
to be due to severe competition from imports,
heavy taxation and restrictions in overseas
markets.
Swiip ^' ^'^'^^^B.rai^
Interstate $5,000 Prize
Won by San Antonian
SAN ANTONIO—Harvey H. Harper, 28
really knew what the score was on November
4—even though he didn't suspect it
at the time. Harper was informed Mon-,
day (24) he had won Interstate Theatres
presidential vote contest by guessing both
candidates would draw a total of 2,069,135
votes in Texas.
The winning prediction was one of about
eight Harper and his wife Mabel wrote on
theatre ballots while the contest was in
progress—and it was the exact number of
votes counted by the Texas election bureau.
Commented Harper:
"This one we just guessed at,
but we tried
to calculate the total on some of the others I
by watching the public opinion polls. We'
filled out a whole bunch of those things."
Alternative prizes for the winner are a
trip to Washington and New York during i
the inaugural ceremonies, a purse of $500 and I
an automobile, or a flat sum of $5,000. Thei
Harpers are taking the $5,000 and will apply
|
most of it to the two-story, brick home they
are buying at 235 North Dr.
Employed as sales manager at Spencer
motors. Harper said he had seldom won
anything before except small money prizes
in stock car races, in which he no longer
participates.
He has one child, a 2-year-old daughter,
Hollis,
Manager George Watson had contacted
him regarding choice of prizes.
Other winners in the contest were William
Ervin Miley. Fort Worth, second place;
Ann S. Wood, El Paso, third; Miriam H.
Schmidt, San Antonio, fourth, and R. J.
Newman, Dallas, fifth.
RCA Demonstrates Future
Uses of Transistors
PRINCETON. N. J.—Demonstrations showing
how the tiny transistor, which performs
many of the functions of electron tubes, can
be used in radio, television and other industries
were conducted here Monday (17)
at the David Sarnoff Research Center of the:
Radio Corp. of America. They were used in
operating an experimental portable TV receiver,
radio sets, loudspeaker systems, miniature
transmitters, parts of electronic computers
and other experimental devices.
Transistors are made from specks of germanium
crystal. Many are no larger than a
pea. It was stressed at the demonstrations
that each development was in the form of a
laboratory model and still in the experimental
stage.
Dr. E. W. Engstrom. vice-president in
charge of the RCA laboratories division, said
that mass production techniques still have to
be worked out, but that eventually they will
result in lowered equipment costs for industry
and the public.
Speedy TV Installation ;
SYRACUSE, N. Y. — Television station I
KONA, Honolulu, went on the air Tuesday
(18) just ten days after equipment was
shipped by air from the General Electric
,
plant ht're. according to Paul L. Chamberlain, '
manager of commercial equipment sales. Five
GE engineers were flown to Honolulu to direct
the installation. The total cost is about
$500,000.
%
73
BOXOFFICE December 6, 1952
t

'
I
1_L
Rin«,||
sii;:-
»'
IH:
M.
GET OUR
PACKAGE DEAL
FIRST!
yth 5«^
ffVf^Hf
P^'
erf.
•ka,
CON STR'
m(
OVs
@j
r
Is
^ POOR BOY
• STANDARD
• DELUXE
0^
&N
Or
dnsi
DRIVE-IN THEATRE CONSTRUCTION^
DALIAS, TEX.
W. '0 ^H.
^yj
s
BOXOFFICE December 6, 1952

. . Ditto
December
'
OKLAHOMA CITY
IJarry Moss, booker with Warner Pictures
. . . Dick
the last year, is reported improving following
a polio attack. His co-workers understood
that Monday was the "turning point"
and Moss would be home by Christmas to be
with his wife and baby daughter
Grumpier of Checotah said 150 speakers were
stolen recently at his drive-in and he asks
exhibitors to let him know if they are offered
for sale. The speakers are RCA cast
aluminum.
Letters are going out to 75 leading Oklahoma
theatres, asking for cooperation in the
campaign for the Will Rogers Memorial hos-
DIXIE FILMS, Inc.
218 S. Liberty Sireel
NEW ORLEANS 13.
LOUISIANA
WH
I
KNOW
ABO
WOMEN
PICTURES
IMBS JOHNI JENIINS
HARWOOO 1. JACKSON SIS
DALLAS I, TEXAS
K I
COMPANY
BOuactOlS
40< S SECOND ST
P O Boa :4S1
Phona MEMPHIS 3, T(NN.
Ploipicl 3401 Phon* 31-1156
AN ASrOII OfflCf IN fVtir HiM CtNJtt
Two Million Feet in Stock
SPEAKER CABLE
Without Priority
2 Conductor No. 17 AWG Solid Copper Flot Porallel
Construction Rodent Resistant Non-water Absorbent
Jocket for Direct Earth Buna! O.D. .35x. 20-inch.
Packaged 2,500 ft. on Returnable Reels or 500 ft.
Coils. Price FOB Houston, Texas: On 500 ft. Coils
$60.00 per M ft. 2500 ft. Reels $40.60 per M ft.
Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.
per M ft.
SOUTHWESTERN THEATRE EQUIPMENT CO.
1622 Austin St., Houston, Texas, Phone CA-9906
DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE
CO. OF HOUSTON, TEXAS
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listings.
Highest reputation for know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broker.
ARTHUR LEAK Theotre Specialists
3305 Caruth, Dallas, Texas
Telephones: EM 0238 - EM 7489
CONFIDENTIAL CORRESPONDENCE
BUFFALO
INVITED
pital fund. Morris Loewenstein of the Majestic
here, is exhibitor chairman in this
state, while C. A. "Dewey" Gibbs. Columbia
manager, is the distributor chairman. The
letters ask the exhibitors to display collection
cans in their lobbies or concession stands,
and to keep them available for donations for
an indefinite time. Only 75 cans were assigned
this state. Theatres are asked to report on
collections every 60 days to the campaign
chairman who will then remit to the hospital
group. National Screen Service is distributing
the cans.
A 15-minute documentary entitled "Your
Schools" opened at the Harber and Warner
theatres. The film, sponsored by a local
grocery chain executive and narrated by a
city councilman, was filmed last autumn and
is being shown at all local theatres to give
citizens a picture of the school building and
equipment program.
A 17-year-oId boy was jailed for investigation
of disorderly conduct Sunday (30) following
a disturbance in the Redskin Theatre
in the Capitol Hill district on complaint of
Manager N. B. Ruddell. This theatre is owned
by R. Lewis Barton and Video Independent
Theatres . . . Theatre business was good
Thanksgiving day. People were downtown by
the thousands to see the big Santa Claus
Christmas parade held about noon.
Frank Nordean of Maud was in town Monday
and attended the Theatre Owners of
Oklahoma meeting . for Ray Hughes
of Heavener, Red Slocum of El Reno, Mrs.
Avece Waldron of Lindsay and Bill Slepka of
Okemah . . . The Variety exhibitors' night
party Monday was smaller than usual due
to the weather. Most of those present were
localites, except for Mr. and Mrs. Delbert
Cummings, Stratford, Tex.; Jimmy Gillespie,
20th-Fox publicity and advertising representative,
Dallas, and Jack Zern, Altec, Dallas.
the Muni auditor-
pulled a nice house,
according to C. H. "Buck" Weaver, Paramount
head and outgoing chief barker of Variety
Tent 22, sponsor of the appearance here.
Funds raised will go for the club's charity
The Ted Mack show at
ium Wednesday night (3)
projects.
The Warner Theatre opened "Thunderbirds"
following a premiere the night before
for a special group, including local members
of the new 45th infantry group and George
Tapscott, Oklahoma City news photographer
who was one of two technical advisers on the
Republic film. Tapscott was the Thunderbird
division photographer during World War II.
Some of the film was made at Ft. Sill, near
Lawton, where Tapscott was stationed part
of the time after being recalled to duty. He
shot all "still" photos used in the film. The
producer-director at Ft. Sill was John Auer.
Tapscott said Auer at times disregarded advice
he and the other technical advisers, also
a tnember of the 45th in World War II, had
COOLING EQUIPMENT
3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex.
to give on the strength of "movie license."
Hence, Tapscott looked at his handiwork expecting
to see a few technical mistakes in (
spite of it all. The film was to open within i
two weeks after the premiere in about 140
j
state situations. The premiere opening was
exceptionally good, although it was the night
|
before Thanksgiving and bad weather.
Buck Weaver, Paramount's chief, has turned
actor Monday night i2i at the Rotary Ann
Christmas party held at the W. P. Atkinson
farm near Midwest City. Following a buffet
supper in the clutroom at the pony barn, the
group adjourned to the farmhouse for a play
about the Ruggles family. Buck played Clem, .
one of nine children.
The advance showing of "Cleopatra" here at
'
the Criterion developed into above average
'
,
gross. The film was received by the public
very well, and especially good since it dates
back to 1934 for its last showing. By all reports
the test engagement here and in Fort
Wayne, Ind., Denver and Austin, Tex., proved
j
satisfactory. The release date for the reissue!
is this month . . . Burglars on the loose heret
over the weekend hit eight firms, but when]
they got into the Rodeo Theatre they were]
unsuccessful in an attempt to open the safe, j
However, the office and canteen were ransacked.
Hamilton Smith Elected
To Atlas Corp. Board
NEW YORK—Hamilton K. Smith, associated
with Atlas Corp. since 1931, has beenl
elected a vice-president at a meeting of thel
board of directors. Smith has been a seniorj
executive since 1940 and. in April 1951. became
chairman of the board of Titeflex, Inc.,1
Atlas subsidiary. During 1941, when Floyd B.\
Odium, Atlas president, went to Washington
as director of contract distribution of thel
Office of Production Management. Smitb|
served with him as special assistant.
Estimate 1953 TV Receiver
Output at 6.2 Millions
SCHENECTADY—Production of televisiOD
receivers in 1953 is estimated by Gene
Electric's tube department at 6.2 millionJ
highest since 1950. E. F. Peterson, manager'
of marketing for the G.E. tube department,'
figures this will top the 1952 sales by 750,000
sets.
Peterson says construction of
new stations
will bring about the increase. He figures the
tube output at 435,000.000 for 1953, compared
with 375,000,000 this year.
Stimulates Iranian Education
The U.S. government ha.s produced films
of an instructional nature in the fields ol
health, agriculture and education for Iran
also stimulating production of educationa
films in that country for mass education ol
illiterate groups.
^
6«t Your Special XMAS
- iUr« On CRIIN FILM
From Good OM D«pMMlabl«
FIIMACK
You Can Always Count On Us
For Top Quality and Fatt Service
NIVV TOtK )A
N t
f
01
It'jfig
hiiesDit,.
|l5:!«oi)eral
Inline
«'iei(
77 BOXOFFICE
:
6. ISSl.fcjrp.,
I
:CE

. . . CnrtlM
. . . Mrs.
. . . The
. . Gene
UOjJ
heJ
I
Eddie Joseph Files
$600,000 Lawsuit
AUSTIN— Drive-In owiu-r Eddie Joaepli
ehiirtted November 28 In ii federal court suit
filed here that six motion picture dlstrlbutoni
are violutliiK antitrust laws on a nationwide
basis. He charged that the six—Warner Bras.,
RKO. Paramount. Loew's. 20th-Fox and Universal—have
made special agreements with
Interstate Theatres and other chains and have
refused to deal with him on a fair basis.
As a result, he Is seeking $600,000 dciniagcs:
"Triple the amount of damage to his business,
to his reputation, to his competitive
pasitlon." The suit was filed In the form of a
cross-complaint. Last October 4. Universal
filed suit against Jo.seph charging that he
had filed false statements on his gross receipts
with them. That suit noted that their
fees depended on the gross receipts amounts
and asked for an accounting.
ST.\RTED IN 1940
Joseph's suit asked that the five other
studios named be made third-party defendants
for his cro.ss-complaint against Univer-
Federal Judge Ben H. Rice approved this
sal.
In Waco and the suit went on the books in
Austin.
Joseph charged that the alleged conspiracy
to violate antitrust regulations involves Interstate,
United Artists and other distributors
and theatre chains over the country. He said
his troubles with the distributors started in
September 1940. when the North Austin Drivein
was completed as the first of his chain.
All of the defendants refused to make pictures
available to him, he charged, and he
had to go to court in New York to get pictures,
even though "said pictures were furnished
as subsequent run pictures, for runs
and clearances wholly inadequate for crossplaintiff's
operation."
As a result, Joseph asserted, he has been
forced to operate over the years with inferior
and old pictures which have been received
after long and unreasonable clearances. He
said the result has been that his reputation
and his theatres' goodwill has been damaged.
ASKS EQUAL TERMS
Joseph said he has requested the right to
buy pictures for his theatres under terms
which would make as much profit for the distributors
as their arrangements with Inter-
State. He added that he failed, just as he also
[ailed when he tried to get feature pictures to
be shown from seven to 28 days after the
completion of their first runs.
The suit noted that all downtown theatres
in Austin were either built or remodeled into
motion picture theatres more than 20 years
ago. before the advent of talkies. It asserts
that they are .short on acoustics, comfort,
safety and convenience.
Specifically, the suit charged that the alleged
conspiracy includes greater latitude in
selection of film as far as theatres such as
Interstate are concerned, granting of extended
playing times, preview privileges, "bushel
basket" deals in w^hich the distributor sells
pictures to all Interstate theatres for one
flat rental price, block booking on the condition
that one or more films is licensed for
showing on the acceptance of other films, and
deduction privileges on film rentals, which
aren't available to Joseph and other independent
theatre operators.
SAN ANTONIO
^
gill Krddrll huA iitartcinl Iru »•. BroraiuVlUc. wrtv
here r KraiiddBuirhlpr DUUir and

HOSPITAL

! MINNEAPOLIS
doeuvres
Omaha Suburbans
Minnesota U. to Honor
Offer First Runs
OMAHA—Omaha hud luUllllonal flral run
outlets Inst week at throe suburbnii theatrcsthc
Dundee, Admiral mid Chief, with downtown
udml.s.slon prices In effect.
Variety Club Monday
Ralph GoldberK recently moved "The River"
MIN.VKAPOl.JH. R^TiM,. ft-ntrr •»f>f*hw«t
from his downtown State to the Dundee
Ham
ami
Radio Operator Aids
scheduled "Lcs Ml.serablcs." Ralph Blank Exhibitor in Snow Storm
scheduled "Tlie Tlilef" at the Admiral and
uf liic >rai III Ittc NkwUal »l 6 hi
OMAHA
u ">
-There"* nothing like
Chief with "Confidence Girl" a.s a companion
a bllnard December 8 Also, one weekly pertodlcfti with
to prove the resourcefulness of thr »m«ll
feature.
a large national clrcuUtlon majr eottt Um
town exhibitor L R Howarth of Manilla, event plcUjrlally Th*- occajilon
Some observers credit two things
wlU be
for the
the
Iowa, figured thol In IhU age of air waves prescnutton by the Unlver»U)f
deviation In policy. One was of
the
Muinnou
closing of he should be able to put radio to work of a certificate In
the 2.900-seat Paramount
apprecUUon to the
to films and
club
devoting
It entirely to stage shows and
when his town, like hundrcd.s of others, was for Its achievement In bnnginc to the
musical
c«inpus
the present heart hospllaJ
practically l.snlulcd by the recent .snowstorm.
programs. Another Is that the many longer Phone lines Into Manilla were snapped.
runs recently have made It nece-ssary Ray
for
Quinllvan. chairman of
Repair
the i;mverslty
crews bogged down In drifts.
some of the distributors to seek other
of MInnesoU
outlets.
board of regenu. will
Howarth
make
thought of the towns amateur the pre.senUUon. The framed 12x18 c«rtifl>
The feeling among other neighborhood exhibitors
Is that If the policy Is continued It o|x-rator to contact another amateur operator pital means to the nation, stale
radio operator. He got the Manilla ham cate points out how much the heart hoa-
wUl be beneficial to them and Increase business
for subsequent run houses. Neither to Reglna MoLseed, 20th-Fox office manager.
In Omaha,
and unl*
who relayed u request for film verslty.
Goldberg nor Blank have Indicated whether Miss MoLseed and
The club has raised In
Evelyn
excess of
MachmlUer, MOQjoo
Incidentally,
worked
to
r^ !
they plan to continue the present practice.
make the heart hospital project
Thanksgiving day
a reality
unsnarling
It also Is pledged
transportation
to contrlbtue
problems. There were
a minimum
of $2S,000
16 features
a year to
that
the hospital's
didn't get back on
maintenance
.schedule
Windstorm, Then Fire, Hit
as snow The vast bulk of
blocked roads
thu money
in all directions.
com
to defray the cost of
FYank Gartner
dlagnoais
of Film Transport
and treatment
for children of needy
said at
During Airer Season
least a half dozen theatres were
(amUles in cam
unable to
where parents
ESTHERVILLE, WIS.—Charles Legg. manager
of the Chief Drlve-In near here, closed ways.
operate when
cannot afford to
trucks were
pay such
marooned on high-
costs.
the open-air theatre recently after a stormy, Rich Wll.son, MGM salesman for the western
Nebraska territory, spent 26 hours
This Ls the nation's only hospital devoted
Jlnxed season. Legg's troubles began in June
exclusively to the
getting
from Lincoln to Omaha, a
diagnosis and treatment
shortly after the drlve-ln opened, when a
of
distance
and research In
of
heart ailments There
huge windstorm blew down the drlve-ln 55 miles. He had a full tank of ga.s when are two wards, one for children and the
screen and damaged other buildings in the he left and kept the engine runninc; slowly
other for adults.
area. After repairs of those damages, Legg when he was stalled all night on the road. Among Chase who will be present at the
operated the airer without incident until two William Wink. Warner salesman, wore out affair are Gov. C. E. Anderson of Minnesota:
J. L. Morrill, University of Minnesota
days before it was to close for the season. two sets of chains battling his way through
Then fire raced through
from
7,000 feet of film
Madison in northeast Nebraska. Other president: the Minneapolis and St Paul mayors
and other state and local dlgrJtarles
and gutted the theatre projection booth. Damage
was estimated
salesmen were marooned at various points.
and prominent cltlzeas, and members of
at $8,000. Losses
the
Included
university faculty
two
and board of
projectors,
regents.
7,000 feet of color cartoon film.
Honor Norman Bieringer
a new machine
There will be a program of brief addresse*.
for shaving ice, spare speakers,
with Col.
a popcorn machine and other equipment in For
WUllam McCraw. Variety International
representative as toastmaster.
30 Years Service
the projection booth and concessions stand. MILWAUKEE—A testimonial luncheon for
The affair will start with cocktails
Legg said he was operating the projector Norman
and
S. Bieringer honoring his more than
hor . and dinner will follow. Tickets
are $7.50 each and the event Is for club
when the film broke. He said he turned off 30 years in show business, the last 25 years
the lamp and machine Immediately, but a as a salesman for Warner Bros., was held
members and their friends of both sexes.
fire had started in the top magazine. He said Friday (28) at Jimmy Fazio's supper club here.
he reached for an extinguisher, but the fire Some 75 members of the Milwaukee and Wisconsin
film industry attended the affair.
was already racing through the length of
Central States to Build
film.
Dave Chapman, president of the Reel Fellows
club of the Colosseum of Motion Picture 2nd Mason City Airer
Salesmen of America, presided as toastmaster. MASON CITY. IOWA—Central SUtes Theatre
Corp., operating the Palace and Strand
'Carmen' TV to Gopher
Harold J. Fitzgerald. Fox- Wisconsin theatres:
—
Ray Trampe, AA; Jack Lorentz, 20th-Fox, and theatres and a drlve-ln here, ha-s purchased
B e n n i e Berger has
Robert Baker, RKO. were guest speakers. ten acres about a mile south of town on Highway
65 for construction of
equipped his local first run Loop Gopher
Congratulatory telegrams were received from
with
a second outdoor
large-screen TV, and will offer the
various parts of the country, as Industry members
not able to attend joined In honoring said the new drlve-ln will be approximately
house. Maynard Nelson, general manager,
exclusive theatre telecast there of the Metropohtan
Opera's "Carmen" production December
11. "Carmen" previously was an-
Bieringer on the occasion of his seml-retlrement.
18. The new theatre will accommodate about
the same size as the present one on Highway
bounced for Radio City, but was canceled by
660 cars. Tlie present 602-car drlve-ln. which
[MAC President Harry B. French because it
iwould conflict with a Minneapolis Symphony Community Theatre Ahead
clascd last week with the first snow of the
archestra concert that night.
MARCUS. IOWA—The new Marcus Theatre
building is nearly completed and other to Manager Robert Flauher. It was open
season, had the longest season yet. according
phases of the project are moving along 214 nights during the year.
Ted Myhre, W F. Hoffman Move
rapidly. Both town and rural residents have
CEDAR RAPIDS, IOWA—Ted Myhre. son been helping construct the new theatre:
of Mr. and Mrs. Arthur Myhre, has been sewer, water and gas have been brought Into
inamed assistant manager of the Paramount the building and the theatre has been issued
iTheatre here. He comes from the Capitol in a gas permit for heat during the winter.
Davenport. W. P. Hoffman, former Paramount
assistant, has been promoted to man-
a stock-.selllng campaign. At last report, there
Plans are being completed for resumption of
ager of the mini in Moline. Harry R. Moore
IS manager of the Paramount.
was about $12,000 In the fund, four-fifths of
the goal set.
To Open Once a Week
WINTHROP. IOWA—The Winlhrop Theatre
opened here last week under the management
of Robert Gray of Dea Moines. Gray,
who plans to show pictures each Wednesday
at 7:45 p. m.. leased the theatre and
equipment.
iOXOFFICE December 6. 1952 NC 75

. . Harold
. . Tom
. . Ben
I
LW A U K E E
The Better Films Council of Milwaukee
county met December 1 at the headquarters
of the Milwaukee Hearing society
to see a demonstration, by nursery school
children from 18 months to 4 years old of
instruction which prepares them for the
school for the deaf. Films are used to help
educate the parents in training the child
to speak. In the spirit of Christmas the
BFC each year selects an organization to
which it presents a gift that will further its
work.
Elmer Nimmer, Granada manager, played
Poland's first postwar picture, "The Treasure,"
with Polish dialog and Enghsh titles.
Elmer dedicated each day while he played
the film to a different Polish hero, had various
Polish societies plugging the affair and
did a land-office business. His new assistant
is James Jankowski. Jim started at the
Granada as an usher, progressed to doorman,
was moved over to the Juneau and
now winds up as Elmer's assistant.
Ed KenneUy, manager of the Fond du Lac,
Fond du Lac, has a special Christmas benefit
show scheduled for December 5. Tiie price
of admission to all who attend will be articles
of food or nonperishables. All food col-
lected will be given to needy families
The 350-seat Lincoln is up for sale
Public auction was held at Suring for the
368-seat Bertch Theatre.
Ed Nelson, who managed the Fox-Wisconsin
Strand until December 1951. when he
entered the army, was back in Milwaukee.
Ed went into training at Camp Gordon, Ga
now attached to the Milwaukee regional
He is
. . .
office of the fifth army industrial security
division in the federal building here. He
now is Lieut. Ed Nelson The big Mil-'
waukee Food and Appliance show, scheduled
for the Arena here, was postponed. Several
film stars were to have appeared at the;
big affair. ;
Estelle Steinbacli, Downer Theatre man-^
ager and one of the few women managers
in this area, latched onto another sponsored
benefit theatre party. This time, it was the:
Ass'n of Marquette University Women, for'
one solid week. The film feature was "May-i
time in Mayfair," with the proceeds going'
towards financing the university's O'Donnell
hall.
Joe Reynolds, Oriental Theatre manager.'
has his hands full lately. In addition to his;
regular duties, he handles the booking and;
buying for both the Oriental and Towei'
theatres, the book work on two pieces of reali
estate, as well as supplies for all concerned.'
Seen along Filmrow: Sam Miller, Rialto
Gladstone; Sig Goldberg, AITO president! i
Wausau; Ed Koenigsreiter, Douglas, RacineJ
who is running Mexican films on weekends;(
Fred Leinhardt, Glarus, New Glarus; Boh
Guiterman and Francis Kadow, Capitol and
Mikadow theatres, Manitowoc; Russ Leddy|
Orpheum, Green Bay . Marcus, All
director and national Allied treasurer, passe
on the information that he has six morel
drive-ins on the future list . . John Medni-j
.
kow, NSS, and his wife returned from a|
vacation in the sunny south.
The Upper Peninsula's Delft and Michiga
theatres at Escanaba tied in with the RedjI
Jacket Jamboree November 13-21. It's aiH!
annual hunting season affair-, in which most
all businessmen pai'ticipate along with thejj
department of conservation.
Jim Cavalary has closed his
Liberty Thea^
tre here. It is rumored that the house will)]
be converted into a store . . Mi's. Amand
.
Roudebush, mother of Inez Gore, secret
to Manager Jack Lorentz at 20th-Fox, die
here as a result of injuries suffered in
motor car collision. She had arrived early)!
in November from Indiana to visit herij
daughter.
FILM INDUSTRIES, INC.
2269 FORD PARKWAY, ST. PAUL 1, MINN.
208 SO. LA SALLE, CHICAGO 4, ILL.
Benny Benjamin, Screen Guild, and Jo!
Kempgtem, MGM, were halted in their duel
hunting attempts at Lake Winnebago by
Frank Leismeister, Blair, Wis.;
squall . . .
Roy Blakeslie, Medford, Wis.; Gordon Speiss,
Glenwod City, Wis., and Dave Hulbert,i
Augusta, Wis., were on Filmrow bool
and buying .
Letcher, MGM eX'
ploiteer, has been shifted from the CM'
cago territory to aid Lou Orlove.
The FCC has approved a television station
at Green Bay to be run by the Norbertine
Fathers Mirisch, a former exhibitor
here and now vice-president of
.
has been named to the company's board of
directors. He now resides on the west coast.
During the first six months of 1952 feature^j
films relca.sed in Austria numbered 222.
76
BOXOFFICE • : December
6, 1962

I
,
. . Mildred
'•
'Prisoner' Bows at 120
As Chicago Leader
CUK'ACKi Uuslness at first run houae.t
D E S
MOINES
XX/ralher onre asaln viii.i thr chief concern
of many Pllmrowen ait norne were Ut*
roturnlnK from TtmnlcsglvlnB with their f»m-
the Fox-H'
Carol" at the Htr-rui T»ie.!rr
1 1J51,
tor the hoUdajr
,;.
* '" Mill,
W8.S Kood. Two new bills bowt'd In to excellent
business— the Chicago with "Prisoner of
lllc.i and others had
An approprlat'-
to chungr ptan.i to leave
Dca Molnr.s to
fcaukfe ;t;
Zenda." plus a stage show headed by
reach their homeji for Ihe
Not
holiday Ralph OUon. Unlveriuil mWrial >t
KUir" Cole, and the Roosevelt, with ;i twin
salesmen,
wiLt .stalled In Fort
bin. "Operation Secret" luid "Wngon.s West."
DodRp but managed to get
home Ju.st In time for turkey!
fteb "Ivanhoe " did average In an eighth week
Stan Dudelnon.
at
United Artl-tLn, telLi a fantu.Mic ^tory of hUi
the Oriental and "The Snows of Kilimanjaro"
did very good In a fourth week Omnha and the ciidlevi
^rlp to
at the
houn It took
CI
.
to complete the trip there and return Jim
'sppejieoi;
State-Laki'.
RIcketLs. Columbia booker
(Average l> tOO)
and office manager,
Chicogo The Priioncr of Icndo (MGM). piui decided to take a week of vacation rather than
tt Theatt! stOQC show I 20 attempt to return from
L
Indiana where he
wmen »;:,
Eiquirr— Five Angrli of Murder Xol) 110
GelnR completely :•
to Manager Tom Arthur 1 nr nouse »iii rr-
A new wrecn. drmperies. c*rpcl'
ing. lighting iiy.Mem and a new canopy to
match the .streamlined foyer and lobby «1U
be added A door haa been cut from the
lobby to the aa.

. . Exhibitors
MINNEAPOLIS
T owell Kaplan reported on the Variety International
midwinter meeting in Pittsburgh
where he went as delegate from local
Tent 12. He pointed out the Variety tents
have disbursed $26,000,000 to worthy causes
in 25 years and over $3,000,000 last year
alone, and he said that he returned prouder
than ever of his membership in an organization
which has done itself so proud philanthropically.
There are still a few tickets left for the
first all-industry Christmas party at the
Calhoun Beach hotel December 13, but capacity
is limited to 500 and those planning
to attend "had better hurry and get their
tickets," warns Joe Rosen, chairman of the
arrangements committee. Tickets are $5.50
each, instead of the $3.50 erroneously reported
before, and include cocktails, dinner,
entertainment and dancing.
Jack Kelvig has resigned as Republic office
manager to take a similar position at 20th-
Fox where he succeeds Glen Roberts, who
has resigned. The vacancy created at Re-^
public had not been filled at this writing.
Critics and public here raved over the performances
of Tyrone Power, Judith Anderson
and Raymond Massey who appeared in
the flesh in "John Brown's Body" at the
Lyceum Theatre. The stage attraction alsoj
played in Hibbing. Va., and Duluth, Minn i
While Power was here, his wife Linda Chris-i
tian was appearing in "The Happy Time" at
the RKO Orpheum and he was persuaded to
have his picture taken with a cutout ol
her in front of the theatre for publicity
purposes. Morning Tribune columnist Will
Jones published the picture and a lengthy
interview with Power.
Harry B. French, Minnesota Amusement
Co. president, is looking forward to the
arrival of the three-dimension picture.
"Bwana Devil," at the State here and St.
Paul Riviera January 15 and 22. respectively,
in view of the sensational business which
it is doing on the west coast where its
premieres have just occiured. The theatres
in question now are being equipped for the'
picture's presentation. French is confident
that long and prosperous runs will be chalked
up by both houses.
IfjitilCUil'
«
.-jjtors,
'-
•
Am
siilJ
shirt
g !ii prom
^ -
^0- 0. ^-^rs..^^U contracting .
^« -OS. .-
:...^.
^^^^^^ even »^e --4 :
a.^^^^
selection oiJS^, the ^^^^tl.Vheater a^ ^-/, ,^o sponsor
'«=«\rthis territory ^«J ^.e^ing »y -«^^
films happy ^ _n«ns. from ^ _^„ ^oo. so ^ ,
X ^«^-„f».men axe ea^^X.y^6^ leadershiprsS-^
- ^^"^'
cord.
There's happiness at Republic, too, be-'
cause "The Quiet Man" is continuing to
break many house records throughout the
territory. At the Isis, Fargo, N. D., popula-,
tion 37,981, it ran for 34 days, believed a,
new high mark for the town. The top
figure for any Republic picture in the town
previously was held by "Sands of Iwo Jima."
There's not much pre-Christmas cheer for
James Nederlander, manager of the Lyceum,
legitimate roadshow house here. While the
season to date has been the most successful
by far of any in recent years, all of the eight
attractions to play the house having chalked
up big grosses, there's little in prospect in
the way of booking for the balance of thewinter.
The reason is the fact there are.
very few shows still touring. Nederlander i
already has played almost all of them, although
the season is only four months old.
J. J. Donahue, Paramount division man-j
ager, was in from Chicago . . . Tom Letcher,
Metro exploiteer here, was getting ready to
receive Pat Smith, one of the "mermaids"!
in "Million Dollar Mermaid." She has appeared
in seven pictures with Esther Wil-j
liams and now is making personal appear-',
ances throughout the country to help exploit
the impending release, which is set for the-
Gopher Theatre here December 24.
ji
. . .
.
.
Art Anderson, Warner Bros, district manager,
returned to Chicago after release from
the hospital where he was treated for gunshot
wounds sustained while duck hunting
Dave Friedman, Paramount exploiteer,
was in working on the reissued "Cleopatra,"
which will open at the Century December 19
United Artists exploiteer Howard Pearl
. .
was here beating the drum for "Kansas
City Confidential," which opened at the State"
this week seen on the Row
included Larry Buck, Cokato, Minn,: Dave
Hulbert, Augusta, Wis.; Joe Fleck, Bismarck'
and Mandan, N. D., and Roy Allender, Big
Fork, Minn.
r.5 to tell
liij Sinjlti
] -,
m
i-;'
.iier
:: JLnnei
.::M
.:-:;:3ieill
:.::, part;
, '[ Di
..:i^'oltl
. \-:' COC
.: .:,:tr,aiiii
toijlbost
i'iiest Van
n, rten tli
: 'it Wvf
3 o! tie
im Jill
tala, tlie
Sit J,
I
Stapitsl I
seal
repre
"ai( It $1
'«!Hlilalio
K! Ms. S
- ;* ia
--- -:; 1
, tiri
= «(j pi
'm (
;vFi.
Howell Owen, new MGM office manager,
succeeded George Duetz, shifted to another
UNITED FILM SERVICE, INC.
Heodquarlers
Office
Kansas City, Missouri
Branch
Offices
C!eveland*Chicago«San
Francisco
For Sale—Grand Theatre, Granger, Texas
390 seats, E-7 pro)ecfors, RCA sound. Approx.
2,000 population. Swell forming community, Jorge
trode Oreo, Price $27,500. Will handle for
$12,500 down.
"Joe" Joseph, Dallas, Texas
3405 Milton or 2621 Milton
Phones: LOgon 5707 or LAkeside 9437
78
BOXOmCE December 6, 1952,

lot
I
.
Mmncopohs,
' > tiiij.
F:.;
:
rtf:
lie;:
capacity . . . Earl Perkins, film saleiimnn,
Joined the Don Swiirtz cxchanKc staff .
While circuit owner Eddie Ruben and hi.s
family were away, burglars entered the
Ruben home and carried off loot valued at
Don Swartz, Independent Film
$20,000 . . .
Distributors, will di.stribute the Lutheran
Church of America'.s "Country Parson" in
this territory . . . TwenUeth-fox
.special publicl.st
Art Herzog was clashinK the cymbals
for "My Pal Ou.s," set for Radio City here
December 14.
Arnold .Shartln, Paramount booking manager,
was proud because the exchange came
through the recent bli7.zard.s without a .single
rnKsout. "Hope the luck stays with us for
the rest of the winter," said Shartln ... As
usual, it's rugged going for film salesmen In
the winter In thLs territory. During one of
the recent blizzards, the going was especially
rough for the salesmen making their towns
via auto. On one day the visibility was
practically zero and the only way for the
drivers to tell if they were staying on the
road was to watch the telephone poles on
each side.
. . Joe
Penny Singleton, the Blondie of the movies
who was appearing at the Minnesota Terrace,
was interviewed at length by Virginia
Safford, Minneapolis Star columnist .
Rosen, chairman of the committee in charge
of arrangements for the first all-industry
Christmas party, scheduled for the Calhoun
Beach hotel December 13, advises there are
still a few of the 500 tickets left. The party
will include cocktails, a dinner, dancing and
other entertainment.
Amongr those who will be on hand at the
Northwest Variety Club's December 8 dinner
party, when the club will receive a plaque
from the University of Minnesota in recognition
of the club's heart hospital philanthropy,
will be Gov. A. E. Anderson of
Minnesota, the mayors of the Twin Cities,
President J. L. Morrill of the university,
heart hospital committee chairman Art Anderson
and William McCraw, Variety International
representative. Tickets are nowavailable
at $7.50.
Congratulations to Sherm Fitch, RKO's
Sioux Falls, S. D.. manager who captured
first place and top money in the last RKO
Ned Depinet sales drive. Hats off. too, to
Pay Dressell, RKO manager here, and his
boys who finished in second place in its
division, first place nationally for "Kon-Tiki"
sales,
second place for "I Want You" sales.
Reopen Gravity Theatre
GRAVITY. IOWA—The Gravity Theatre
here, which has been closed for the last two
years, was reopened in mid-November.
During Owner's Illness
Friends Run Theatre
Sihillrr. luwit—Mn Abhtr » ridtian*
iif Shrlby. Iowa, om nrr iif llir s< h.illrr
Tliratrr, ha» fouml »lir li.n l bit touch She'd bMO
i^.r:. iti Kaii-'i-. and Spent her nj\y Ule In
r.,:.,rado. nUrtMi ainglnc with • Denver
orctimtr*. and «hen not on the road, would
hire out m > domeatlc or cook. Arrtrlnc In
Milwaukee, she hettfd that the m*ld in ttM
ladln room at swanky Sam Pick » Club Ma*
drid »u quitting, and that the )ob paid 11
a niKht and iipn Hattie applied aod |ot
the Job, and made 13 or M the first lUthL
"At the lint opportunity." nhe revealed, "1
got in touch with the porter, and told hun
that If he would let the bic boM know that
I could sln«. I'd 'itrcaoe hu palm.' The following
Saturday night, the place wa* crowded
and many of the gue»t« stayed on after the
regular floor .ihow wax over Mr Pick *enl the
porter to fetch me, and after we talked It
over a Uttle. he nald to go ahead and keep
the people entertained If I could."
So, without makeup and sttU In her maid's
uniform, lihc walked on and let go with "8C
Louts Blues." It brought down the house,
and the crowd yelled for more. She then sane
one .song after another •When I got through
that night. " Hattie recalled. "I counted tllO
in tips!" Sh^ .stayed on for about a month
with Pick, as maid and singer, and then Pick
sent her to Chicago to get a Negro show
together. Returning, she and the troupe entertained
at the club for almost two years.
At the conclusion of this engagement. HatUe
took off for Hollywood, where she clicked
Immediately as an actress.
Of more than 275 parts, she played a maid
or cook or hou.sekeeper in 83 of them. She
became the first Negro to win an Oscar
when in 1940 she was acclaimed for her role
as the seri'ant and "mammy" to Scarlett
OHara in "Gone With the Wind."
Later on. she turned to radio and was a
success as "Beulah." Although the show Is
still running, she was replaced over a year
ago because of her illness, by Lillian
Randolph.
She was last In Milwaukee at the Riverside
Theatre In 1940. where she made a per-
.sonal appearance while on tour.
Dwight Cummins and Dorothy Yost are developing
"Saginaw Trail" as an upcoming
Gene Autry starring western (or Columbia.
Many Films Released in Sweden
During the year ending June 30. 1953. a
total of 322 new motion picture films were
released for showing in the theatres of
Sweden.
Level Site for Future Drive-In
DEVILS LAKE. N. D.— Leveling of a site
for a drive-in theatre east of town on Highway
2 has been started.
M
ti»*i
MINNEAPOLIS THEATRE SUPPLY CO.
75 Glcnwood Ave Minn
.
NATIONAL THEATRE SUPPLY
Des Moines, la ; Omaha, Neb ,
Minneopolis, Minn
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE KONOMKAUYi
URBONS, MC • nONTON. N. J.
BOXOmCE December 6, 1952 79

. . . Just
. .
. . Harold
. . The
I
Janet Brocker, secretary to MGM office
manager E^'elyn Cannon, suffered severe
bruises and shock when her car and a
truck collided while she was driving to North
Omaha to visit her mother. The car was
badly damaged and Janet was pinned inside
. . . "Bell, Book and Candle." the Van
Druten comedy, did $4,500 in three perform-
ances on the Paramount stage. Weather was
rough and driving conditions rougher.
j
OMAHA
Degjna Maher, Paramount cashier, plans to
leave soon. Her husband is being transferred
to Leon. Iowa, with a packing firm . . .
Ruth Moberg, formerly with UA, is now with
Film Transport, taking the place of Louise
Robertson, who has gone to California . . .
"John Brown's Body" did $5,000 business for
one performance on the Paramount stage.
The troupe, which includes Tyrone Power.
Raymond Massey and Judith Anderson,
travels by bus.
Daniel McGrath, petty officer third class
and son of General Manager Henry McGrath
of Film Exhibitors Printing Co.. was home on
leave from the submarine Pomfret after duty
in the Korea-Japan area. He has rejoined the
sub at San Francisco . . . Marvin Jones, owner
of the State at Red Cloud, is general chairman
of the swimming pool committee and devoting
much of his time toward construction
of the project for which the town voted
$35,000 in bonds.
PROGRAMS
Coyerino ONE or TWO WEEKS!
OWE DAY SERVICE — On
Request
THEATRICAL ADVERTISING CO.
2310 CASS AVE. DETROIT, 1, MICH.
WRITE FOR SAMPLES! WO. 1-2158
One of a series of Think
Pieces about improving
your theatre and its
equipment.
RCA products are
the best to be had
—buy
wisely.
EMERGENCIES!
When repairs
are
needed AT ONCE—call
us. We act fast!
cau.se of his recent bout with arthritis, spent
more than an hour getting it changed in
the dark out on the highway.
Mr. and Mrs. Frank Hollingsworth of the
Holly at Beatrice were vacationing in Arizona
and New Mexico . . . Hap Moehler, custodian
of the Hamburg Theatre, paid his annual
Thanksgiving day visit to Filmrow . . . Sol
Francis. AA manager, made a swing through
the western Nebraska territory and bucked
rain, snow and ice in that area's first big
siege of winter of the season . . . Rich 'Wilson.
MGM salesman, was treated to a steak dinner
by Dick Marvel. Arcadia exhibitor; then he
hit the bad part on the way into Omaha.
He picked up two spikes in a tire and, be-
Jack Renfro, Theatre Booking Service, returned
from the Variety Club convention at
Pittsburgh with glowing accounts of the organization's
work. Chief Barker Renfro and
Eddie Shafton were Omaha's representatives
after Bernard Dudgeon, manager of
the West Dodge Drive-In, announced it
looked like the layout would remain open
until December for the first time in its four
seasons. Old Man Winter struck a solid blow
at Omaha and Dudgeon almost had to change
signals . . . Omaha women whose ancestors
came over on the Mayflower were guests of a
screening of "Plymouth Adventure" which
was booked at the Omaha. The women were
members of the Nebraska Chapter of Mayflower
Daughters.
Carl White, Quality Theatre Supply Co.
owner, reported his fourth grandchild has
recovered from an abdominal operation. He
is Bruce, son of Dr. John C. White and now
three months old. Mr. and Mrs. White recently
visited Carl White jr.. stationed at
the army preinduction center in Chicago . . .
Vince Flynn, MGM manager who just returned
from vacation, was laid up for a week
with the flu.
Don Romeo, local comedian, received the
commendation ribbon from Maj. P. A. Lyck
of the Nebraska military district for work
with Special Service in Korea and Japan .
A burglar made off with $10 after breaking
into the Ewald Drive-In in Council Bluffs . .
Irvin Beck, manager of the Moon Theatre.
Wilber. Neb., told the Chamber of Commerce
that he will offer free matinees December 6
and 13 as part of the pre-Christmas program
Tri-States District Manager
for the city . . .
William Miskell announced the Orpheum's
television presentation of "Carmen" by the
Metropolitan Opera Co. will be offered at
Autumn's Think Time
For Drive-In Owners
Need more speakers? Is your concession service good
enough? Is projection adequate and your screen as
bright as it should be? Do you have enough playground
equipment? . . . Let
us help you plan for a
bigger, better season just around the corner.
WESTERN
THEATRE SUPPLY CO.
214 N. Fiftrtiilli. Om.ili.i. Neb. PliOMP. AUantic 90.16
$1.20 to $3.85. Beck received many ticket
orders even before prices were announced.
These exhibitors were Filmrow visitors:
Mrs. Arch Conklin, Griswold. Iowa: Frank
Good. Red Oak. Iowa: Marvin Jones. Red
Cloud: OUie Schneider. Osceola: Pat Plummer
and Jeanette Schoeneman. Wahoo:
Sonny Thacker. South Sioux City: Mat
Wuebben. Canton, S. D.: Doc Nalteus. Mapleton,
Iowa: Bob Kruger, Sioux City, and Al
Harriman, Alton, Iowa.
Joe H. Jacobs, Columbia manager, was in
Chicago all last week for a conference with
home office officials, including A. Montague,
general sales manager, in conjunction with
other midwest branches . Wirthwein,
western division sales manager for
Allied Artists, flew in from Los Angeles for
a conference with Omaha Manager Sol
Francis.
Mrs. E. L. Bartak, wife of the Greeley,
Neb., theatreman, was brought to St. Joseph's
hospital in Omaha for an operation . . . Mrs.
Ed Kugel, wife of the Holstein exhibitor,
Mabel Mitchell,
also entered St. Joseph's . . .
secretary to Ralph Goldberg of Goldberg
Theatres, returned from a vacation just in \
time to catch the full force of the midwest
blizzard.
Roof-scaling: burglars took $70 from a hid-
I
den cabinet in the office of the Berkley
[
Theatre in South Omaha. Detectives said
they entered by way of a roof trap door . . .
The Variety Club had as a special guest
Col. Bill McCraw at its December luncheon
at the Blackstone hotel . . . Funeral
services
were held at Shelton, Neb., for Mrs. V,
N. Felps, 74, whose husband operated the
theatre there for many years in the early
days of the film industry.
Mr. and Mrs. F. A. Van Husan of the Western
Theatre Supply Co. of Omaha left December
6 to spend the holidays with their
daughter at Richmond, Va. . student!
union of the University of South Dakota at
Vermillion has scheduled a weekly series of
movies, which will include a number of film
classics.
More snow on top of the territory's first,
heavy blanket plus the threat of more kept'
most outstate exhibitors from Omaha. A few'
hardy souls on Filmrow included Paul Tramp,
Oxford: Wally Johnson. Pi-iend: Art Goodwater.
Madison: E. L. Bartak. Greeley, and]
Ainold Meierdirks, Pender.
Begin Work on 300-Car Ozoner
CRESTON. IOWA—Work on the new drivein
to be located on the old fairgrounds property,
just north of the city limits, has begun,
according to Earl Douglass, manager here for
Commonwealth Theatres. An earlier start
was planned but work was delayed when residents
in the northern part of Crcston protested
the location of the ozoner. However
the company finally decided to go ahead.
inii
; si ei"
!S Sen"'
Sjitinana
;,;; into t
sM
'
:,: 311(1111
; ji iiti
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jitiiK on
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30
BOXOFFICE :: December 6, ISSilwltfijj

,
, ,
Tte
'
_
n
I
NEW
j
net
:
ber
I
30 of $2,576,212, or $5.23 per share, after
depreciation, excise taxes, reserves for continj
gencies
'
Net
1 months
BOXOFTICE
L
"Crimson
hortened
jsanoftlie'
Omaha lei'
Mays
Witt
'-
sffi
South Datn
Reply From GOP Leader
Received by Ted Mann
MINNKAPOLIS— It now clevolvi-s upon the
new Republican-controlled CoiiKress to decide
If tlUTi' .shall be any more hearings "to
determine If some solution can be reached
for a fair and equitable distribution of films,"
Ted Mann, former North Central Allied president
and circuit owner, ha.s been advised
by U.S. Senator John Sparkman, chairman
of the Senate Committee of Small Business.
Sparkman acknowledRcd a communication
from Mann, calling upon the small business
jiubcominittee to make an Immediate Investigation
Into the manner In which competitive
bidding Is being conducted, and Into
alleged continued "flagrant" distributor violations
of antitrust laws and of the consent
decree's "spirit" by conditioning the sale of
one picture on the purchase of another and
the fixing of admission prices.
Charging competitive bidding Is "replete
with dishonesty and skullduggery." Mann had
offered to appear before the committee as a
witness to back up his claim that "the present
.situation is deplorable and disastrous to
the small independent theatre owners."
SparkmaJi said Mann's complaints "are In
line with those received from other sections
of the country."
Results of the investigation, which started
last June, will be presented to the new committee
chairman upon his appointment after
January 3. "at which time it will be determined
whether or not further investigation
and possible hearings will be held," Sparkman
wrote Mann.
Ascap Records Festival
For Music Students
NEW YORK—The American Society of
Composers. Authors and Publishers is cooperating
with A. W. Mellon Educational and
Charitable Ti-ust, administered by Carnegie
Institute and the Pennsylvania College for
Women, in recording the First Pittsburgh International
Contemporary Music Festival for
permanent study by music students and
teachers, according to Otto A. Harbach,
Ascap president, and Dr. Roy Harris, executive
director of the festival.
A.scap will underwrite the cost of pressing
500 non-commercial record libraries of the
entire Festival, to be distributed to university
music departments, music schools and to musical
institutions in friendly nations, Harbach
said. The albums will not be available through
commercials.
Zenith Nine-Month Profit
Reported As $2,576,212
YORK—Zenith Radio Corp. reports
con.solidated profits for itself and its subsidiaries
for the nine months ending Septem-
and estimated provision of $3,054,627
for income taxes.
consolidated profits for the three
ending September 30 were $1,239,855,
or $2.52 per share.
These results compared with $2,689,630, or
$6.46 per share for the .same nine-month period
a year ago, and $493,106, or $1 per share,
before providing a retroactive tax adjustment
for lor the me same sami quarter.
Showmanship Is
ALBANY —It u eujitcr to Introduce entertainment
Into education than cducution Into
enu-rtalnment. Kay Kay.ier told educator*
attendlnR u two-day lelcvLilon Iniitltule held
at Union CollPKr during the annual mrettnK
of the A.vsn of ColleKf.-* ond Unlvrmlllcji of
the State of New York Tlie orchc.itra leader,
now In retirement nt Chapel Hill. NC. upoke
of the historical and patriotic nhorta which
Warner Bros, made and were exhibited In
theatres. Teenagers had told him, Kayier
said, that they did not like to have education
mixed with commercial motion plcture.i, they
did not go to a theatre to be "laitructcd "
Entertainment on the other hand, can be
Sol Wurtzel Leases Films
For Use on Television
NEW YORK— Sol M Wurl/A-1 liu.s
leased uli
of his pictures to Major Attractions. Inc.. for
a period of yeors during which they wUl be
distributed by United Television Corp. for
use on the air. Future pictures also are Included
In the arrangement.
Some of the films In the first group were
produced as recently as 1949. They are; "Dangerous
Years," "Strange Journey," "Rendezvous
24." -Roses Are Red, "
Key."
""Deadline for Murder."" ""Back Lash."" "Dangerous
Millions,"" ""Trouble Preferred," "Night
Wind," "Fighting Back," "Arthur Takes Over."
"Half-Past Midnight." "Invisible Wall"' and
"Second Chance.'"
20th-Fox Men Happy
MINNEAPOLIS — Enthusiasm over new
product and the large grosses being chalked
up by ""The Snows of Kilimanjaro"" permeated
a meeting here of 20th-Fox branch managers
in M. A. Levy"s district. Forthcoming releasewhich
district manager Levy predicted woula
gladden exhibitors' heart.s include ""My Cousin
Rachel."" ""The I Don't Care Girl," "My Pal
Gus'" and "Ruby Gentry."' Branch managers
present were Sol MalLsow, Minneapolis;
Jack Lorentz, Milwaukee; Gordon
Halloran, St. Louis; Joe Neger. Kansas City;
Joe Scott, Omaha, and Bob Conn. Des
Moines.
HANDY
'Good Psychology'
,,, r..ii.,
incorporatml into educational
;>e Mid and. cave rsample*
> .e CoUace of Miuical Kno«iniK'-.
I.-. ; tioiii iitnatori (rom Ulnne.sola,
alontc with three of the state'^ r.ir.r
House memt>er». have now committed themselves
to complete repeal of the 20 per cent
federal admission tax "and expressed great
concern for the independent exhibitor'*
plight." North Central Allied member; have
been informed In the body's current bulletin.
Senator H. H. Humphrey finally has fallen
In line after lengthy deliberation on the
matter. Previously. Senator Thye had gone
on record In favor of the repeal, accordlaf
to the bulletin.
Two other congressmen have expressed
themselves as "sympathetic" to the repeal
cause, but are still uncommlttted In the
matter. Pour have given no Indlcatloa ot
what their position Is. the bulletin state*.
Ledgerwood House Sold
LEDGERWOOD. N D — S. J. Backer, owner
and operator of the Avon Theatre In Hanklnson
for the last 16 years, has purchased the
Wiley Theatre here from J A. Hawkins
Hawkins had operated the Wiley for the past
ten years. Backer took possession of the house
Sunday i30>. Russell Coppln Is new manager
of the Wiley.

Christma'
Christmas
©
Christmas Gr'
Christmas Greetii
© u
CHRISTMAS SEALS HELP
'stmas Greetings
r
USA
stmas Greetings
USA
^^^ ^^^^^^ ^^
These "unknowns must be t
infection contro«ed-by n,o.e c^e t X- •
ttonal, and research programs. These a^e,
of the activities encouraged and supported by y
s Greetings
USA
Christmas Seal dollars. ^ _
Remember, no one can be cued un
-
,„a no one can be treated unttlfoun. So
thewmning fight against tuberculosa. Send my
contribution today.
BUV CHRISTMAS SEALS s Greetings
USA
MAKE TB CURES POSSIBLE
losing their own health.
Because of the importance
of this
message, space
contributed by
BOXOFFICE
82
BOXOFFICE December 6, 1952

I
save
I
Lee
I
'
I
I
! Kienlan
I
the
»__
A
Big Detroi! Fox Tries
Bargain Family Price
DKTKorr A one-week experlmctU Willi
xpeclal biirgnin funilly prices Is belnK tried
by mumming director David M. Id74il at the
5,500-seal Fox Theatre. PlckliiK a bill especially
tailored for the family-type trade.
Idzal slashed admissions for adults to 62
cents up to 2 p. m.. for the week starting
Thank.sglving day, while children were admitted
at 21 cents Instead of the usual 25
cents. For holidays, Saturdays and Sundays,
the three big days of the week currently,
the normal policy Is to charge the
regular evening admission of $1.25, or $1.50
when the house has a stage show, nil day.
The current bill Is "My Pal Gus," with a
stage show headed by the Ray Anthony
orchestra.
Idzal Is aiming to get the family trade
downtown. Inspire early shopping, and get
the mothers—or fathers—and the youngsters
Into the house by 2 p. m., and off for home
by supper time. He is using not only newspaper
advertising, but cannily-timed radio
spot announcements, concentrated in the
early morning hours, to remind families to
enough out of the Christmas shopping
budgets to take in the bargain ,'how, and
Incidentally offer the kids a reward for good
conduct.
On opening day, Idzal bucked the Thanksgiving
day parade, televised over the NBC
network, which passed the doors of the theatre,
with an inducement for parade-viewers
to come to the show while they were downtown.
Major objective of the bid for family
trade Is to break the stranglehold of early
morning video.
Free Admissions Ruled
Legal by Treasury Man
COLUMBUS—The free
admissions plan of
the Little Theatre here apparently is legitimate,
according to T. W. Kienlan, special
assistant to the undersecretary of the treasury
in Washington. The plan was instituted by
Hofheimer and Albert Sugarman, operators
of the 321 -seat neighborhood house, as
I a protest against the federal admission tax.
Kienlan said he had consulted legal experts
of the Bureau of Internal Revenue and has
been told that "we have no way to require
a man to charge admissions to his theatre
unless he wants to do so."
speculated, however, that if the
practice becomes widespread, the bureau
would have to work out a regulation to cover
situation.
Big Tent 5 Affair
DETROIT—The start of the winter drive
In seasonal Industry activities was sparked by
Variety Club of Detroit Tent 5 on Tuesday
i2) w-ith an unusual buffet supper at the
clubrooms in the Hotel TuUer. All past members
of the club, as well as all prospective
members, were welcomed to this open house
event, according to Ernest T. Conlon, executive
secretary. Discussion at the session
were a drive for membership, the re-equipping
and redecoration of the clubrooms. and
the club's major charity activity, the construction
of the Hollywood House.
BOXOFFICE December 6. 1952
Michigan Allied Starts
Campaign for Drive-Ins
Please Return Scrolls
In Hospital Drive
('li-\rl,iii(l I xhllillor^ hIiu liavr nnl already
donr stt arr a%kril In rrturn thr
Will Itntrrn >lriiiorlal li

32
'
COLUMBUS
. . .
'The annual convention of the Independent
Theatre Owners of Ohio will be held here
at the Deshler-WalUck hotel April 7, 8, Robert
Wile announced Edward Lamb, owner
of television station WTVN here, and his
wife Prudence have applied for a TV license
for UHP channel 30 in Portsmouth. Channel
30 is the only frequency assigned by the FCC
to the strategic area adjacent to the Pike
county site of the new atomic plant.
Tom Harris, theatre editor of the Ohio State
Journal, is planning to run a signed column
on the Journal theatre page at regular intervals.
He's been asking for suggestions for
Tjnited »^^f ^.g street
^^9 Chariot* „i3S0^a^l
Kansas '^^^'
Says
WALLY KEMP
Grand Theatre
Grand Island, Neb.
a title to the column ... All persons who
accept prizes in bingo games here face arrest,
said Vice Squad Lieut. Arthur Remmert.
Remmert made the announcement following
appearance in municipal court of Paul "Slim"
Jones, operator of a "free" bingo game here.
Jones ran a "for donations only" game. He
said he got the idea from the free policy instituted
a month ago at the Little Theatre
here.
John Gardner, former Paramount salesman
in this area, and his son, John jr., have purchased
a 20-acre drive-in site 12 miles south
of Hebron, Ohio. They plan to erect a 500-
"EVEN MORE HAPPY
WITH U. F. S. THAN
I ANTICIPATED"
\\ig^^
Bear BaxdV-
,A a good «or^ l°\ told yo^ *°°'
I've
Baii -/,^out -^\^out ,,^ 1^
vltt the
rei
independent
. .--4-
Hone.t..^S^S^^^^,r:.---
,,,,
-- lUT^o"^
^•^°"
^a mighty
.-e ^^VV^^l'f :^^r^
^^ ^^^^„g even^^^ ^^^^
car airer. The Gardners now operate thre
drive-ins—the Rayland, Rayland; the River
side, near Martins Ferry, and the grove a
Elm Grove, a suburb of Wheeling, W. Va.
Small-Town TV Towers
Are Paying Off in Ohio
COLUMBUS—Community television tower;
in such small Ohio towns as Athens, Millers:
burg, Murray City. New Philadelphia anJ
Sugarcreek are apparently paying off, ac
cording to a survey by Robert Crater of th
Washington bureau of Scripps-Howard news
papers.
In addition to the five relay towers alread
in operation in the towns named, more ar
going up. Crater said that here is the wa
the community tower system works:
The promoter locates the highest point nea
his town and builds a TV antenna higl
enough to catch waves from stations up tj
100 miles away. Then he strings a coaxiaj
cable from the tower to the nearest utilit
pole and thence to all parts of the town. H
solicits customers, cliarging about $200 foj
each home installation, and upwards of $
a month for the service.
j
Crater said the Federal Communication
Commission intends to look into the commu
nity TV service "as soon as it gets time.
He said that the most the FCC could do is t
declare the system a common carrier and se
that good service is provided at a fair rat
without interfering with other lines of com
munication.
Small communities, which could not suppoi
a TV station, are the best places for sucl
installations. Crater said. Tlie station whos
waves the community TV promoter take
don't complain. Instead, they tell their advertisers
that many viewers have been adde<
to the station's audience. There are 115 sucl
installations throughout the country and th
number is increasing each month, said Crate]
BOWLING
DETROIT—Amusement Supply held
walkaway lead in the Nightingale Clul]
Bowling league:
Teom Won Lost Team Won Loi|
Amusement Sup. 44 18 Mount Vernon 30 34
Altec Sound 38 26 Ernie Forbes 30 34
McArthur 32 32 NTS 28 36,'
Not'l Carbon . 32 Locol 199 20 4*1
Encouraging for the other teams was throad
block hit by the leaders when they losj
eight points to National Theatre Supply '
High scores rolled; Fred Sutterfield 240, tota
525; Harold Welch 231, 542; Eddie Waddel
522; Jack Colwell, 520; Cal CoUai-d, 518.
(
not siixpri^ UNITED FILM SERVICE, INC.
New Post for Mac Polston
BENTON, KY.—Mac L. Polston has talteid
over his new post as manager of the Benf
ton Theatre. He came from Halls, Tennij
where he was manager of the Ruffin Amusement
Co.'s theatre.
Cleveland
Headquarters
Office
Kansas City, Missouri
Branch Office!
- „iSS»«i««*3i"
HtOH
0UT5TAN01N0
CO.
-tr^-'.
CRAfTSMANSMIP AND ENCINttOINO
84
BOXOFFICE
:: December 6, 1951.

I
opened
'
I
I
Allen
I
HippocUomo
j
DETROIT—First
I
I
;
DETROIT—Mrs.
I
time
'
Reading,
I
Campbell,
I
I
now
I
: December
*i;iliep.^Iron Mistress' Tops
;PolstOt
fiCincinnali at 105
CINCINNATI — Extensive pre - Chrl.stmiis
shoppliiK and the continuance of two holdover
picture- forced local grasses down. Best
of the week was "The Iron Mistress" at the
lAIbc'c with 105 per cent. "Operation Secret"
at the Palace to averaRe business.
I (Average li 100)
The Iron MUlrctl (WB) 105
Mv Pol Gu> .'0th Fox) 95
The Snoot ot Killmonlare (20th-Fox), 3rd
,a 90
The Quiet Mon Rop), 4th d. t. wk 90
Operation Secret (WB) 100
Zenda,' in Second Week,
b Top Cleveland Grosser
CLKVELANU— Bu.sinc.ss took a sharp drop
llhLs week, hitting a new low for the year.
Ipre-hollday attractions were noticeably weak.
Business Drops Off
In Dull Detroit Week
run patronage held up
1 surpri-singly well, despite the onset of cold
weather and the holiday season, but with no
big boxoffice hits last week.
Adorns— Ivanhoe (MGM), 7th wk
60
Fox—The Steel Trop (20th-Fox); Under the Red
Sea :RKO)
75
Modison— Everything I Hove Is Yours (MGM);
Novolo (LP) 90
Michigon— Springfield Rifle WB), My Wife's Best
Friend !20th-Fox), 2nd wk 100
Polms-Sfafc—The Turning Point (Paro); Actors
and Sin lUA) 100
United Artists—The Snows of Kilimanjaro
(20tti-Fox), 5th wk 110
Two Jobs by T. Jagmin, Inc.
DETROIT—Two redecorating job.s on theatres
in .southeastern Michigan have just been
completed by T. Jagmin. Inc.. according to
Alex Jagmin of the firm. At Ithaca, the
Ideal, operated by the Mrs. Ethel Gibbs. has
been completely redecorated, and in Detroit
the Stratford, west side de luxe hou.se managed
by Gertrude and Bernadette Schneider
for the Schneider family.
Mrs. G. E. Wessling
G. E. Wessling, at one
operator of the Reading Theatre at
formerly operated by Walter D.
died as the result of an automo-
bile accident near Reading recently. She is
sxirvived by her husband Frank, a son Rob-
|ert F.. and one other son—all three being
in the navy. Because of the absence of
a member of the family to operate the house.
1 the theatre has been closed.
Theatre at Burton, Ohio,
Closed by Fire Marshal
BUHTON. OHIO-An old brick bulldinc
which housM this vtllase'it only film theatre.
operated by Juneph Jaiula, hkii been cloned
by the state fire nia. riiMt
I
All theatres were holding their better at-
'traction.s for Thanksgiving day.
Night Without SIcsp (20th-Fox); Roinbow
'Round M» Shoulder iCol) 75
Bloodhounds ot Broodwoy
(20tti-Fov) 100
I
Lower Moll Grand Concert (Artkino), 3rd wk...l00
I
Ohio—Womon of the North Country (Rep) 100
Polocc— My Pol Gus 20th-Fox) 85
Stole— Prisoner ot Zendo (MGM), 2nd wk 110
Stillman— The Blozing Foreit (Poro) 100
Tower—Wings ot Donger (LP), The Great
Adventure LP) 85
of the 900 rraldcnts i>:
rmbarra-ument
to the vniuiif.rr nre clrp«rtment.
which occupies the btkirment u a fire
station. CloslriK of the Ui< .ited from
a free Halloween show ! ii of the
village. The kids gnthrrea i i. . . .
ilr
regular audience was In the b... ;.:.. .uid a
few Insisted on entering before the ichrduled
time. So the doors were locked. Then a freetor-all
started outside, and parentu and firemen
iMunded on the theatre doors, which
stayed locked. The Incident wax reported to
the state fire marshal, who sent depuUen to
Inspect the building and condemned It. Reports
.said the Interior trim was uasatlsfoctory
and doors lacked "panic" hardware. The
volunteer fire department operates lis three
truck> from the ba.sement station. An appeal
ha-s been filed.
May Strike at Four Theatres
AKRON— Sixteen projectionists in four
downtown Akron theatres—Loew's. Strand.
Colonial, and Palace— threatened to strike If
their demands for a wage lncrca.se are not
granted. The pre.sent scale Is $100 a week
for 42 hours. Neither side would comment on
specific demands.
Small 16mm projectors have found a ready
market in Iran because of their moderate
price.
AN OPEN LETTER TO ALL SHOWMEN .
Wirt S. McLaren Dies
Al Home in Jackson
DETROrr-Wlrt 8 McL«rro. s MlchHan
Ihratrr operator for half
—• ''led
rrcenlly at hi* home in an
extended lllnejui He »a» a i.a.. rm.
and, aftrr an rxprrtrnce at A In
hrlplliK With (tacr pUyn at thr - ,-;
Dprra Hou*e. he t/j«jk over thr T'
in CheUea. about 1902. rvnamlnvr
Sylvan Theatre, and fmt prwcnUd
Ktaxe attmctlofu
About 1»06 he opened the Prlnccaa T)M«Uc
in CheUea and the ColonuU tn Jarkion A
little later he had the Dawn In HUindale.
the RUlto In Charlotte and the Majcatic tn
Jacknon.
He later M>Ut out thr«e • .uid
'
Joined forces with the U' n*r
to form a partnenhlp. opci.::;j: Uic Cipltol.
a de luxe houne. in Jackaon Later he boiicht
out the Miner Interest*, and In 1977 leaxcd
the Capitol to the Butterfleld circii!
In 1930 he opened the Mlchlcat.
In Jack.son. tlmllarly leaaed to B .
and was manager of that hou*e until iiu^-^
forced hLi resignation a few week* aco
He was an active leader of Allied Theatre*
of Michigan for many years, serrln* as a
director He Ls survived by his wife Joy; two
daughters. Mrs. W. A Wlckham and Un.
Harry R. Spencer jr.. and one son Cameroo.
Scores 'Perilous Voyage'
Victor Young Is componlng the .icore for "A
Perilous Voyage" for Republic release.
. . !
REMEMBER THE GOOD OLD DAYS?
Back In early 1933. we started Astor on the big reijrf.ue ro*d which
resulted In a great success for us and our franchise distributors. As
a result, the reissue was born and other Independents followed suit
tabbing Astor. the "Father of the Rel.ssue."
A great part of thLs .success stemmed from the good old showmanship
days! . . . How many of you showmen remember the thrill It was to
plan a small exploitation campaign and be rewarded with atx>*e
normal business—and the cast of thb campaign—pracUcolly nU compared
to the grosses. Believe me. we are not preaching, but bringing
back fond memories of days gone by that can very well be a^ln.
Back in those da vs. copy llke-"Back BY POPULAR REQUEST
HUNDREDS OP PATRONS DEMANDED THE RETURN OF THIS
GREAT MOTION PICTURE"—and backed by a little honest showman-hip
ALWAYS .scored top results at your boxoffice! IT CAN
R. M SAVINI
HAPPEN AGAIN— AGAIN and AGAIN. Good moUon pictures, like
good stage plays, are worth repeating over and over again, especially when you c»n
snare a big rei.ssue at a fair rental leaving a larger profit.
ALLIED—2310 Coss Ave — Detroit
IMPERIAL—2108 Payne Ave.—Cleveland
SCREEN CLASSICS— 1632 Central Parkway—Cincinnotl
(also serving Southern Ohio and W. Vlrginlo^
Sincerely.
R M. Savlnl. President
ASTOR PICTURES CORP
130 West 46'h St . N Y. C
A.MKKK AN THKATKK SI rPI.V ( O.
439 Door St., Toledo, Ohio
MIDWEST THKATRE SIPFLY CO.
1638 Control Parkway, Cincinnotl, Ohio
EKME FORBES THE.\TBE SITPLY
214 W. Montcalm St. Detroit, Mich
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVEIN . . . MORE KONOMKAUYl
CARBONS. INC • BOONTON, N. J.
1BOXOFFICE
:
6, 1952
85

. . . Loretta
. . "The
. . Mrs.
. . Ducky
. . . The
j
]
i
CINCINNATI
her illness,
occasional Row visitors.
Mrs. Miles and her husband were
We
n new venture for the RKO Albee TV
screen will be tried Tuesday night (11),
when the Metropolitan Opera production of
"Carmen" will be viewed. J. J. Shinbach,
RKO Midwest division manager, reported
a contract had been signed linking the Albee
with a national closed circuit theatre
telecast from the Met. Ticket prices will
range from $1.20 to $3.60. The TV opera will
be given with Met intermissions and a plan
to provide entertainment during intermissions
is being worked out.
The National Theatre here, operated by
Mrs. E. L. Shakespeare for over 40 years,
closed its doors November 30. It had been
operating weekends only for the past year.
.
. . . Jay
Donny Ackerman, son of Mr. and Mrs.
Charles "Bud" Ackerman, local exhibitors,
who is in the marines, will spend the Christmas
holidays with his family. He is stationed
in Jamaica Happy Time"
opened at the Palace for a two-week run.
Collins, MGM inspector, celebrated
her 25th anniversary with the company,
and was presented a check
Goldberg, Realart, has been ill .
Jim Ambrose, Warner central district
manager, has taken permanent quarters in
the newly constructed office on the first
floor of the Warner building at 1600 Central
Parkway.
A number of prominent exhibitors in the
L
RAY SWnTH
Cincinnati area died in recent weeks. L.
Ray Smith of the Palace Theatre, Huntington,
W. Va., died of a heart attack in his
home last week . Myers of the
Majestic Theatre, Chillicothe, died of a heart
attack. Myers lived with a nephew, and
the two had visited Filmrow about three
weeks ago . Arey N. Miles, Eminence,
Ky., died, after a lingering illness. Prior to
. . . Ralph Kinsler,
Frank Weitzel is now handling bookinf
and buying for the following houses: Mone
Viata and Mount Lookout, Cincinnati
Emery, Reading: Happy Hour, Williamsburg
i
Ohio: Princess, Boomer, W. Va.: Fountain
Smithers, W. Va.; Liberty, Whitesville, W
Va. and the Lane and Dixie theatres, WU-,
liamsburg, Ky.
Cincinnati theatreman, is
formal
now in Los Angeles
in a drive-in restaurant business.
. .
Rex Carr, manager of Theatre Owners'
Corp., still finds time to participate in Bo>
Scout activities in his home neighborhood
son of Mr. and Mrs. Ray Hautz ol
the Family Theatre, Milford, will be ordalnec
a priest in May, after which he plans to en-l
gage in missionary work . Garland Jones,
who operates two theatres here, and an in-j
door ozoner in FYanklin, Ky., left for his';
annual hunting trip in western Kentucky. (
TV to Detroit Hollywood
DETROIT—Installation of RCA Model
PT-100 theatre type television equipment ij
being completed in the 3,500-seat Hollywood,
Theatre, operated by the Cohen family, making
the fourth house in the city to have!
video installation. Three other houses are'
in prospect for early installations, according
to Ernie Forbes of Forbes Theatre Supply,
who made the installation, including two in.
Detroit and the first upstate house to instai:
video.
VP.1ED, 01
pftllmaD
Kllma'
:, :nf ei
i» ilie
..3 Tjinkfi
5 Gin"''*
[Ito aiii
I
jtiBCliin
E ;m als
»
piBi
lere
i
MA it
iIl«nMai
ijs made I
a li the
B il
Seven
ifenti
iCclum
; tcfpeiide
; :.tld i
,1 jiiel /
~^tiei
HIT of the ol
.
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Phone CApitol 8494 . . . INTERVIEWS ARRANGED
2463 HOYT AVENUE INDIANAPOLIS. INDIANA
^^
86 BOXOFFICE :: December 6, 1952

Peter Wellman Honors
Girard Grid Champions
tllUAlil). oHIii r.ljlli- iflMtloii-, between
Peter Wflliuaii. owner of the Wellman and
New Mock llientre.s and the people of GIrarcl
were .streiiKthenecl as result of a pi\rty at
which Wellman and hl.s son Michael played
host.s to the entire Girard hlKh school football
team, the Steel Valley conference champions.
holdniK an 8-1 record, losing only to
Canton Tiniken.
Present. In addition to the entire squad,
were Girard's Mayor Joseph Catone. Harry
Clinton, council president: Councilman Don
McCloud and Lawrence M. StoUe. Vindicator
sports editor.
The coaching staff, football squad and
cheer leaders each received yearly passes
to the Wellman Theatre. The .squad members
were also presented with tie clasps
engraved "Steel City Champions." Season
passes were also presented to head coach
Phil Koppcl and his assistants, George Light
and Albert Mauricourt. Presentation of these
gifts was made by Lawrence M. Stolle. sports
editor of the Vindicator. The Vindicator,
Issue of November 20, carried the complete
story.
Convention of Ohio ITO
In Columbus April 7-8
COLUMBUS—The annual convention of
the Independent Theatre Owners of Ohio
will be held in Columbus at the Deshler-
Wallick hotel April 7-8 1953. The state legislature
will be in session at that time.
Exhibitors of Ohio may receive upon application
to Robert Wile, executive secretary
of the Independent Theatre Owners of Ohio,
a copy of the official rates of the film carriers
which service his films, if they have not already
received this information.
Under the laws of Ohio, any common carrier
may file a rate schedule with the public
utilities commission and if there is no objection
within 30 days, may put the rates into
effect. Heretofore there has been no way
that an exhibitor could know of such applications.
Henceforth ITOO will take note to the.se
applications and advise the exhibitors affected
by any proposed rate changes.
This service. Secretary Robert Wile points
out in a recent bulletin, is for members only.
Louis Bizzle to Fulton, Ky.
PULTON. KY.—Louis "Nubbin" Bizzle has
been named manager of the Paramount
Theatre here, succeeding Marco Wood, who
resigned. Bizzle has been with Paramount
since 1949 and prior to that was with Malco.
Minor Fire at Newport Theatre
YOUNGSTOWN — Firemen quietly extinguished
a small blaze outside the Newport
Theatre here Sunday afternoon (23i while
400 adults and children sat undisturbed. The
blaze started in a neon sign and caused a
$10 loss.
CLEVELAND UPTOWN MARKS 2Sfh
YEAR
Selective Public Can Help Films
And TV Progress, Speaker Says
CLEVELAND - "Motion picturm aiid
TV
ran live amicably lo«eth(T If you will um ducrlmlnntlon
and moderation In the nrlrcUon
of your enlcrtiilnmcnt," Mrs Orocr Thoma«.
member of the IcudliiK cinema orRanlzatlon of
the state, told the mombern of the OlenvUle
Busine.Hsmen'.s club nt a te.itlmonlal luncheon
given la.st Tuesday honoring Jullu-n Lamm, for
22 years manager of Warner.H' Uptown Theatre,
which currently U cetebratlns lu 3Sth
anniversary.
Mrs. Thoma.s. a leader In n promotion cru-
•sade to get the men oway from the TV tights
and renew their Interest In motion pictures
emphasized three Important a.s,set.s that motion
pictures have and that the TV dots not
have. There are ili color, an Increasing factor
In the succe.ss of any picture: i2> contiiuiity
of entertainment without interruption
by commercial announcements, and (3i the
advantage of a wide .screen over the relatively
small TV screen with Its limited scope of
presentation.
"There is a place today for both TV and the
movies." Mrs. Thomas pointed out. "but
neither should be enjoyed to the exclusion of
the other. Don't become Indiscriminate In
your TV programs. Select them Just as you
pick and choose the movies you want to .see.
In that way you will preserve both media of
entertainment."
Mrs. Thomas pointed out that the theatre
manager's problem today Is to win back the
more mature audience. "Young people will
always go to the movies," she said, "but the
mature adults have taken to their slippers
and rocking chairs. It is to the.se people that
we, who want the movies to grow and Improve,
are appealing today. These people comprLse
what the movie men call the lost audience.
"Speaking for the women who are vitally Interested
in the movies. I believe that, with
big pictures available and more coming up,
we can establish an entente cordlale between
TV and motion pictures by repeatedly stress-
Julius Fodor Is Dead
BENTON HARBOR. MICH.—Julius Fodor.
former Benton Harbor theatre operator, died
recently in California. He had operated the
State and City theatre here, as well as the
Cozy In St. Joseph. Fodor retired In 1948
and in 1950 moved to the west coast.
'Carmen' at Rivoli in Toledo
TOLEDO—The RIvoU Theatre will offer
the Metropolitan Opera performance of "Carmen"
on its TV screen December 11. with
seats selling for $2.40 for the second balcony
to $3.60 for the orchestra. The first balcony,
mezzanine and part of the orchestra sell for $3.
JrLIl.-> L.V.M.M
Ing the use of moderation and dlscrlmlna'.io;i
It win take proper promotion by the theatres
and sincere effort by members of our women's
organizations"
Lamm came here from Chicoco on Sept. I.
1930. to take over as manager of the Uptova
During the previous years of the theatre's
existence It had 18 managers. It now kMks as
If Lamm has a steady Job.
The highlights of the 23 years he has managed
the theatre, he said, was Its cooperation
with the Glenvtlle Businessmen's club to old
the needy during the depression years.
"What stands out most clearly." Lamm sold,
"was a stage show we put on. with all receipts
turned over to this club The money was used
to buy food for the neighborhood needy The
Glenvtlle fire department delivered food baskets,
purchased by the club from the funds
received by our benefit show."
Community Sing at Loew's
AKRON- Uit-w^ Akrtiii .- :..;..:..: r^e
community .smg. and Chic Hcrr r..i t>-n
engaged to play the theatre's MO.ik.kj W .rlitTer
organ, which was a feature of the
house for many years up to 1949 There will
be a ten- minute organ program before each
showing of the feature on Thursdays. Fridays.
Saturdays and Sundays, with slides
flashed on the screen to give the patrons the
right words it they core to sing.
Tlie average weekly attendance at motion
picture theatres in the PTench West Indies Is
34,000.
HERE'S YOUR CHANCE
to 9** I" *)••
BIG MONEY
• Sun to May
I
Ai a screen gome, HOILYWOOO lokes lop honors.
As a boK-offic* attraction, il is without equoL II
has been a favorite with theatre goers (or
J /MO^'^ Stars- ov«r 15 y««rs. Write today for coMplel* do*
- toils. Be sure to give seoting or cor copodly.
MOlLTWeoe AMHSIMIHT CO.
Ml
BOXOFFICE December 6, 1952 87

. . James
. . Max
. . Hal
. . George
. . Michael
Mounties at 'Pony Soldier
Luncheon
manager, had the exchange offices neatly
repainted in a handsome gray over the weekend
. W. Simpson jr., UA salesman,
has bought a new house out on Lenox avenue.
Nightingale notes: Frank Scheuer made a
neat 5-7 split, Albert Doyle made the 9-10,
Harold Chase the 2-5-7, Charles Whitaker
the 3-10 and the 8-9 while James Powers
made the 9-10 with the wind off the ball
as it pasted the nine-pin . . . Both Glenn
"Red" Brady, a charter member, and Charles
Ross, are withdrawing from the club, as they
are no longer active in the bowling field.
These old timers will be missed . . . Harold
Welch won his Thanksgiving bird with his
542—146 pins over his average.
DETROIT—The opening of "Pony Soldier"
at the Pox was marked by an international
luncheon to commemorate the 80th anniversary
of the Royal Canadian Mounted
Police. Police agencies on both sides of the
border cooperated in the event, with two
Indian princesses in attendance as well.
The Canadian Mounties assigned a special
man to be available for interviews to the
press, on radio and television through 20th-
Fox Detroit branch.
several RCMP aides.
DETROIT
II lex Zesser, manager of the New Home,
was to leave on his first trip to New
The estate of the
York City December 6 . . .
late Joseph B. Krul, including the Home,
King, and Park theatres properties, is remaining
in probate with his .son Casper J.
as administrator. Shares go to the deceased's
widow, and to two other children as well,
Eddie Krul and Mrs. Stella Rudzki.
John Tatu jr., who is back as manager of
the reopened Casino, operated by his father,
became father of a baby daughter named
Juliann . W. Tarr is back as operator
William "General"
at the Casino . . . Graham, former manager of the Majestic,
has been named night manager of the
ERNIE FORBES
THEATRE SUPPLY
214 W. Montcalm
Detroit 1, Mich,
woodward 1-1122
We Help You Make Movies Better Than Ever
TheatrpSign and Marquee Maintenance
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3030 West Davidson Ave.
Ml. VERNON GARDENS
(Formerly
Lorenzen'i)
Earl Bradley^ Florist
TOwnsend 8-2230
Detroit 6, Mich.
Phone BRoodwoy 3-4646
19800 Jomes Couzcns Detroit 21, Mich.
At the luncheon, pictured above, were
Joseph J. Lee. 20th-Fox manager; David M.
Idzal, managing director. Fox Theatre; C. C.
Kolman, lieutenant, RCMP; Al Weitschat,
Jack Carlisle, Bill Noble and Clara Cook,
Detroit News; Frank Angelo and Helen
Bower, Free Press; Joanne Willis, Vera
Brown, Jack Theisen and Ruth Gorrell, Times;
Sol Gordon and Jay Frankel, 20th-Fox; Detroit
and Windsor police representatives and
Booker T for the Saul Korman circuit, succeeding
Abe Levine. He is also doubling as
relief manager for Peter Tabor at the Cameo.
Charles Morris is taking over the night
managerial duties at the reopened Grand in
Highland Park, with Raymond Chyla taking
the day shift. Arthur Sedgwick is in the
booth evenings, with Ken MacFarlane, who is
an artist of note on the side, back in his old
Mr. and Mrs.
spot on the midnight shift . . .
Albert Dezel and Mr. and Mrs. William
Flemion of Dezel Productions trekked to New
Herbert Rosen, son of
York last week . . .
Ben Rosen, manager of Confection Cabinet
Corp., has won a scholarship in accountancy
at Wayne university, where he is a senior.
Carl Buermele, general manager of General
Theatre Service, was a victim of the flu,
interfering with the pleasure of his eastern
trip to be inducted into the Motion Pictures
Pioneers . Birnbaum, former partner
in the Film Exchange drugstore, has taken
over operation of the drugstore at Detroit
Beach, five miles north of Monroe, Mich. The
store is owned by Rene Germani, owner of
the Majestic at Monroe.
.
. . .
Jack Zide, independent distributor, was in
New York for a short trip Burriss
and Betty Lehr were in a chat at the Allied
Paul Seippel, theatre operations
Films office . . .
chief at the Butterfield offices, was
out riding the circuit for a few days
Charles Simpson is still dickering with the
insurance folk over his big film fire . . .
Detroiters might like to send a cheering note
to Ben Robins, Universal manager, and his
wife, who are expected to be in Cedars of
Lebanon hospital. Los Angeles, for some time,
recovering from an auto crash.
J. Oliver Brooks, retired exploitcer, is preparing
to go south for the winter . . . Charles
Walters. MGM director, was in town . . .
Ivan Calvert, National Screen manager, has
been doing research on the operation of
parking meters . . . Otto Ebert, new RKO
. .
Mrs. Larsen was host to 18 Nightingale
women at her home . Mrs. Floyd H. Akins
is planning the pre-Christmas party at the
bowling alley, and Jennie Haskin will be
co-hostess with Clara Haskin at the latter's
home in January . . . Francis Light is learning
to bowl left handed after his right thumb
lost an argument with a buzz saw.
. . .
.
Edward Brooks has given up his dual chores
as assistant manager at the Mel in Melvindale
as well as at the Regent in Detroit
Joseph J. Lee, 20th-Fox manager, and Sol
Gordon, exploiteer, attended a four-city sales
meeting called by Division Manager Tom
McCleaster at Cleveland Ureel,
formerly of the Ramona. is the new operator
at the Telenews, replacing H. Owen Blough.
veteran leader of Theatrical post, who has
moved to Fort Lauderdale, Fla. . . Norman
.
Wheaton, feeling fit after long convalescence
from his operation, made a hurried trip over
the weekend to Cleveland to visit his mother,
who is on the critical list with acute asthma
complicated by pneumonia. He plans to
bring her back to Detroit to live when her
condition permits.
f^,
e*t Yeiir Special XMAS
traiUrs On GREEN FILM
From Good OM DopMtdabl*
FILMACK
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For Top Quality and Fast Service
L O- L THEATRE CONCESSION
INCREASED PROFITS DECREASED WORRIES
PERSONAUZED SUPERVISED SERVICE
DRIVE-IN AND INDOOR THEATRES
2937 St. Aubin Detfoil 7. Mich.
Phone Te. I33S2 Te. I38B4
IT
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106 Mi

. . Bill
. . Arlene
. . Carol
. . Harold
Allen Johnson Backs
Balk on Arbitration
DK'l'Ht )ir Aiiuin liikcii by Nutloiiiil
Allied In wlthdniwltiK support from the urbltrutloii
pliiii iiiitl other stops at the ChlriiKo
convention were strongly defended by Allen
Johnson, who Is national director from
MlehlRnn Allied, this week.
Allied States Joined with other branches
of the Industry entirely In good faith. Johnson
Insisted, "In cooperative efforts to promote
the best Interests of the whole Industry
and thereby recapture public respect, goodwill
and support."
Exhibitors are In much the same pasltlon
In business as contemporary nations, "forced
by others to gird for war," Johnson said, becau.se
of the reception given to such efforts
by other .segments of the film business. "This
cooperative and conciliatory attitude was
greeted with gouging, confiscatory film prices
which have closed many theatres and
threaten many more. Allied assumed leadership
at Chicago in what seems to be a necessary
war with distributors of film whose greed
or blindness threatens the very existence of
countles.s theatres and the destruction of the
whole industry."
Admits Strikers Free
AKRON—Guy Spayne. owner of the Lyn
Theatre here, invited all Goodyear Aircraft
Corp. workers who have been on strike, with
their families, to attend the theatre November
25 and 26 without charge. Spayne said
'
this was his way of saying "thanks to his
customers for their past patronage. Employes
had only to show their identification
card to be admitted to the double feature
program.
FYom six months to a year is required to
complete a full-length motion picture film
in India.
Important Announcement to
Theatre Owners
ARGUS, INC.
PAUL SCHOLZ and JIM EDWARDS
owners
OHcf the finest 35nim ond 16mm equipment
repoir service, including sound.
We invite inspection of our modern, newly
equipped shop.
206 Film Bidg. PRospect 1-7180
Cleveland, Ohio
=EXPERT=
Upholstering. Repaitiog.
Rearranging & Installing.
THEATRE SEATS
Over 25 years experience
Immediate service anywhere
DONOHUE SEATING SERVICE
807 Noilli Wilson Royal Oak, Mich.
Phone Lincoln 55720
CLEVELAND
J^rthur Spaeth, ,^•|•^l^ crillt, wa,"i Kumt
siH'akcr at the Nini-tnbcr meeting of the
Motion Picture Council of Cleveland. HIji nub-
Jecl WB.H "Tile Movll•^ mid Yoti " The council
will
Holland
hold no meeiltiK
of the Juck L
In I
< .'
. . Robert
- i prUe* hM
doubled hl.s activities by uLw muimKlnK the
Shaw Haydcn Theatre. He lake.'* over for
Chick Taylor who has not been fecUiig well.
. .
Tom Chamberlln, former .nalenmnn for KinK
Records, ha.s Joined the Loew'.H Theatre organization
OS B-sslstant to Publicity Director
Ted Barker . Sklrball of Sklrbull Bro-.
theatre circuit arrived here from his we.it
coast home and plans to remain In Cleveland
until the first of the year . The Look TTicatre
In Warren wa-s turned over to the Robins-
Harris Interests November 26 . . . Al Verme.s.
part owner of the Parma. Mercury. Yorktown
and New Y theatres, welcomed hl.s third
daughter.
The highlight of marine Pvt. Jimmy Ochs
home leave was the announcement of hLs
engagement to Mary Kllbane. Jimmy Ls the
youngest offspring of Herb Ochs, drlve-ln circuit
owner, and is the last of the five Ochs
children to marry. No wedding date Is set
and Jim now is back at his base. Cherry
Point, N. C.
Harold Raives of the Schine circuit was
around the exchanges introducing his new
booker, Clyde Dickerson. newly arrived to
succeed Bennett Goldstein . Marcus,
daughter of NSS salesman Irving Marcus,
celebrated her tenth birthday December 1.
Carol Jacobs, daughter of the Max Jacobses.
a Smith college freshman, spent the holiday
weekend in Boston . . . Norton Greenberger,
son of the Cedar-Lee's Sam Greenberger, was
home from Yale . Schultz. daughter
of Monogram's Nate Schultz, was home from
Skidmore college.
Henrietta Kunkle. for the last eight years
cashier at the Falls Theatre. Cuyahoga Falls,
has been named manager of the Ohio, Cuyahoga
Falls, which M. B. Horwitz, owner of
the Falls and State theatre, took over December
1. An art picture policy has been introduced
into the Ohio.
Theodore Andrea of the Dennison Square
Theatre lost S188 to a couple of hoodlums who
hid in the theatre until after closing time and
then demanded the cashbox from the .safe .
Milton Mooney of Cooperative Theatres of
Ohio and Moe Dudelson. United Artist district
manager, were initiated into the Motion
Picture Pioneers, which now numbers close to
1.000 memtiers. J. E. Fontaine, one of the
club's 11 charter members, attended the banquet
from his Washington headquarters.
Otto Braeunig, RKO office manager, had a
busy Thanksgiving day. He started out by
celebrating his 25th wedding anniversary and
ended up '^ , • . .
»artl Anr.' ,,..-
ot t^rry Ct.U-i JuttU iH>ta«to Mtd Jafry
LJ|HJW. huii'iiinn esp>ali«Uon pteturw under
thr tianir i,{ KoMUhow* have acquired Um*
picture*- - Tlie Iron Crown," ~Unkiiovn
Inland" and "Two LokI Worlds '
Edna art rwdv-
Al MaoaliUM and his wife
itiK concratulatlona on ttarir tftth v«ddliv
uiiiilver»ary H" -rion. namcM
of the AASoclated clr
.(itown houMa.
Return Salute Cards
( IrvrUiul — I tlill>llur« ^rr rr^ur^lrd bj
Krank .Murph>. rihlhllor rh,>lrrnan far
the Will Kocrrt Mrnirl,>l tiiMplUI drlrr,
to return to liltn An

,
'
|
RESEARCH
for
BUREAU!
MODERN THEATRE PLANNERS!
ENROLLMENT FORM FOR FREE INFORMATION j
The MODERN THEATRE
PLANNING mSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
n Other Subjects
Theatre
Seating Capacity
Address
City
State
Signed..
I
12-6-52 :
Gentlemen: ;
Please enroll us in your RESEARCH BUREAU j
to receive information regularly, as released, on ;
the following subjects for Theatre Planning: ;
n Acoustics D Lighting Fixtures j
D Air Conditioning
Q Plumbing Fixtures
Architectural Service Projectors S
n "Black" Lighting q Projection Lamps ;
n Building Material
g Seating •
n Carpels
j-| gj^^^ ^^ Marquees j
*
n Coin Machines
, „ . .
Sound Equipment ;
n Complete Remodeling
j
„ TN . Television ;
n Decoratmg
•
D Drink Dispensers Theatre Fronts
j
n Drive-In Equipment Q Vending Equipment :
j
Big Palmer Park to Try
Special Art Film Policy
DETROIT—Opening of the largest house
ever to run regularly on an art policy is
planned within a few weeks by Irving Teicher
for the Palmer Park. The latter is a 1,202
seat theatre on Hamilton avenue in the north
end suburb of Highland Park, which was
closed a month ago by Raymond Schreiber,
head of Midwest Theatres, who has operated
it on a subsequent run policy since the house
was opened in the thirties.
Two other theatres are currently on an art
film policy—the Studio, located about two
miles from the Palmer Park, and the Coronet
on the far east side. Both are much smaller
houses, having 396 and 595 seats, respectively.
Teicher has been in the special films and
concert promotion business for a number of
years, and at one time was a partner in
the Studio.
General renovation is being planned for
Palmer Park. The policy will include weekly
art exhibitions, lectures and chamber music
programs.
Detroit Telenews Not
Shifting to Art Films
DETROIT—The experimental booking of
a full-length feature for the first time in its
15 years of operation does not mark a change
of policy for the Telenews Theatre, according
to Norman F. Wheaton, managing director.
The house has generally played newsreels
and shorts subjects in a carefully
tailored program designed to meet the tastes
of the special audience built up for this house.
The current booking is "Jungle Headhunters,"
being shown in its entirety. In the
past, some full-length films have been booked,
but have usually been shown in edited form,
selecting the portions which fitted into a general
news type program.
A report that the Telenews would switch
to an art film policy was vigorously denied by
Wheaton. Downtown Detroit has been without
an art house since the Cinema closed last
winter, and the field appears invitingly open.
Among suburban theatres, the Coronet and
Studio, and occasionally the Ki-im in Highland
Park, play art films.
'Vadis' Multiple Booking
Is Success in Detroit
DETROIT—A composite gross of $50,000
was turned in for the week ending last Saturday
(22) by five subsequent run suburban
houses playing "Quo Vadis" on an exclusive
area basis, according to Frank J. Downey,
manager for MGM. The returns proved so
^
.'atisfactory that four of the houses—the Mel, '
Fisher, Woods and Norwest, operated by
United Detroit Theatres—decided to hold the
picture for a full second week, including the
big Thanksgiving holiday.
Opening of the second week at the four
houses was 73 per cent of the figure rolled up
on the preceding opening Sunday, indicating
unusual staying power in this booking.
The film was awarded to the five houses on
a bidding basis.
Only one theatre, the RKO Uptown, of the
quintet, failed to hold the film, making room
for other attractions booked.
Cleveland Holiday
Business on Upgrade
Cleveland—The Thanksgiving holiday
business was very good in the downtown
Cleveland area, circuit heads report.
They also report attendance in their outlying
suburban theatres and in those in
neighboring areas was away above that
of the last two years. Good weather was
one reason for this condition. For the
past two years Thanksgi\'ing day was
marked by heavy snowstorms.
Ballroom Fight With TV
Deserves Theatre Help
DETROIT—Exhibitors may be able soon
to join forces with the ballroom operators
in a mutual battle for a fair share of con-
•
tinued public interest against the new enemy,
television. A proposal for a national institutional
campaign aimed to build back ballroom
business by a frank attack on television
•
is being made by Don Pablo, well-known recording
orchestra leader now at the Graystone
ballroom here. While Pablo's idea is
strictly to revive the interest in dancing, he ,
believes in hitting at the weaknesses of television,
and on that front motion exhibitors
join forces and
may have an opportunity to
establish common ground and a stronger com-
petitive attack. i
Pablo's proposal, being presented to the
National Ass'n of Ballroom Operators, is toj
adopt a slogan, "You Can't Dance to Tele-'
vision" and plug it repeatedly.
How
Christmas
Seals help
save lives
Successful methods of treatment
make it more important than ever
to find the 150,000 "unknown"
cases of tuberculosis-and to find
them early.
Mass X-ray campaigns to findXB
in time are part of the work your
Christmas Seal dollars help support.
Remember, no one can be "cured"
until treated . . . and no one can
be treated until the disease is
discovered.
Send in your contribution today.
Buy Christmas Seals
1
Poslagc-paid reply cards for your further convenience
in obtaining information are provided in The MODERN
THEATRE Section, published with the first issue of
'och month.
"The Plains of Abraham," a historical novel
by James Oliver Curwood, has been purchased
for U-I release.
Because of the importance
of this
space
BOXOFFICE
messase,
contributed by
90
BOXOFFICE
:: December 6, 195;M[3s,,

I
"Has
'
1 Beacon
i
Uetcr
I
Ktnmorc—The
i
Seen
1 In
I
HARTFORD—"Pony
j
Promoter"
I
relatively
I "Plymouth
I
New
!
there
!
ing
'
Afternoon—Dinner
I a
'
you
:
select
I
I
tention,
'
of
. . Hliot
. . John
. . . George
I
. . Al
. . Joe
iieoli
Tromoler' Grosses
High 225 in Boston
Bt)-Sr

. . Alex
. . More
BOSTON
^harles Chaplin's "Limelight," distributed by
United Ai'tists. will open Christmas day
at the American Theatres Corp. downtown
Mayflower and the Esquire uptown. Two
Selznick films, "The Fallen Idol" and "The
Portrait of Jenny" played this combination
before, as did "Life With Father" and "The
Champion." The Esquire, closed for a year,
will be reopened for the Christmas presentation
and will remain open for specialized
product after the run of "Limelight."
No sooner had the "Plymouth Adventure"
press and Mayflower society party in Plymouth
been completed than publicist Floyd
Fitzsimmons of MGM started right in again
working on another tubthumping project.
This one is on "Million Dollar Mermaid," the
holiday picture for Loew's State and Orpheum.
Julie Dorsey, one of the mermaids
in the film who is the daughter of band
leader Jimmy Dorsey, arrived in town for
two days of radio, TV and press interviews,
climaxed by a press party at the University
f^.
G«t Your Special XMAS
Trailers On GREEN FILM
From G*ed Old DapendabU
FIIMACK
You Can Always Count On Us
For Top Quality and Fast Service
club, where she demonstrated several of the
water ballets from the film in the club's
swimming pool. The invitations to the press
were imprinted on water wings as a gag.
Carl Fasick, Loew's Boston publicist, worked
with Fitzsimmons and his assistant, Bob
Holland, on the affair.
RKO
Al MargoUan has been added to the
publicity staff to assist Hugh McKenzie on
"Hans Christian Andersen." Harriet O'Brien,
local publicist, has been engaged by RKO to
help with the two luncheons honoring Samuel
Goldwyn and Mrs. Goldwyn. Margolian, former
publicist for the Astor Theatre, also
assisted McKenzie on the campaign for
"Under the Red Sea," and introduced Dr.
and Mrs. Hans Hass, producers, to the Boston
press,
. . . Sympathy
.
Dick Green, a Harvard 1952 graduate, has
joined Interstate Theatres Corp. as assistant
booker, working directly under his brother
Malcolm, head buyer and booker
to Selma Rosenberg, booker stenog-
rapher at Universal, on the death of her
mother Harrison, newly appointed
representative for 20th-Fox, was introduced
. . .
to the circuit officials in this area by Manager
Jim Connolly Chester Bahn, editor
of the Film Daily, his wife and two of their
sons, Gilbert and Chet jr., came in from
New York to attend the Harvard-Yale football
game in Cambridge.
Tlie famed Colonial legitimate theatre and
the adjacent Colonial office building have
been sold to an undisclosed buyer .
AUard Graves, partner with Interstate Th&
atres in three houses in New Hampshire
Vermont, and wife left for Florida where
they will spend the winter The wife ol
Charles 'Wilcox, owner of the Orleans Theatre,
Orleans, was in a Boston hospital . .
Lester Hughes, owner of the Nordica. Freeport,
Me., reported that his wife is slowlj
recovering after an operation
Kuntinsky of the
. .
New York office of
Harrjfl
Price*]
Premiums conferred with Harry Germaine
the New England representative.
Nathan Goldstein, Aicade Theatre, Springy
field, completed the final plans for his theanl
tre to play first run product and then headedl
south to be gone until April 1. The change-n^
over to first run started with the 20ih-Fo3iij
feature, "Tlie Steel Trap." starring Josepl:|J
Cotten and Teresa Wright . thar,'
$700 was realized for the American Cancel f
society in the name of Helen Eager, thell
late drama and film critic of the Bostor;
Traveler, at the Helen Eager night at the!
Beacon Hill Theatre when owner Benjamir
Sack turned over the entire proceeds of the}]
evening's performance to the fun. Credit
due Tom Dowd, managing director of th
theatre, for his efforts in making the affa
a success.
George Kraska, film importer, brought t(l
this country a skiing short showing the re/
markable rehabilitation of two young AusJ
trian officers who were permanently injurecr
during the war. Called "Miracle on Skis," the
film was taken in the Alps and has mei
with instantaneous success when shown ir
theatres in this country. Mrs. John Greene
president of the Boston School of Occupa-' 'il
tf'"
GOODWILL AWARD AND BANKNIGHT
IT'S
THE LEGAL WAY AND THE PROVEN WAY
It will get the people out of their homes away from the
radio and television
And to Your Theatre
There are over 100 theatres in the New England territory
proving it every week.
Several of these theatres have continuously used the
plan for over fifteen years . . . the PATRONS
must like it.
Write or call us and we will see you
GOODWILL ADVERTISING COMPANY
14 Piedmont St. Liberty 2-9305 Boston, Mass.
92 BOXOFFICE
:: December 6, 196.m,_,-.^^
t

. . Koland
. . Walter
. . There
The
. Jack
-
tlonul Therapy, asked to have It screened
for her faculty and students. Afterward shr
wrote to Kra.sna congratulatlnK hini for
brlnKlng the film to this country.
Morton and Morris Ladge, heads of Pronto
Popcorn Sales, rfporled the death of their
moiher, Mrs. Etta Ciott
.
Moon.
mann«er of the Qulnlree Drlve-Iii for the
Rltkm circuit, has purchased four pet ducks
for his two young daughters Patrlcln and
Carol and has built a duck house for them
on the Krounds of his Norwell home. In the
.ipntiR he plans to sell Muscovy ducklings to
the local markets.
Al Lourle, owner of the Adams. Dorchester,
Is proud of his teenage daughter Nancy, who
won one of the four national prizes In a doll
contest on Kate Smith's program, spon.sored
by Seventeen magazine. Her entry, a doll
called Minnie the Mermaid, won her a beautiful
set of luggage from PUene's store.
. . .
Bill Powell, St. Louis, division manager for
Phil Smith's midwest drive-ins. had Thanksgiving
dinner with his family in Boston
Mrs. Eleanor Jenkins, formerly employed at
the Civic Theatre. Portland. Me., for the Zeltz
circuit, has been named assistant manager,
working with Olive Barker, manager.
Producers of 'Red Sea'
Meet Press in Boston
BOSTON—Dr. Hatis Hass and his wife
Lottie Berl. the Viennese couple who produced
"Under the Red Sea." a film taken entirely
under water, met press folk at the Ritz Carlton
hotel and told of their adventures in making
the film. At his wife's suggestion, Hass
showed the scar on his left wrist where a
shark bit him during the filming of the RKO
release.
"It was just a little shark, so the scar isn't
too big," he said. But he had to have immediate
medical attention and was hospitalized
for weeks while the wound was healing, thus
holding up production. Ha.ss said his aim in
making the picture was purely scientific, and
that the idea of making a commercial motion
picture out of his discoveries came later. His
next effort will be the study of the coral
reefs around the waters of Australia. Later
they plan to make another expedition on their
new yacht to film another full-length film
of the mysteries of underwater life.
Film Series Canceled
CAMBRIDGE—Harvard college's Ivy Film
society has announced the cancellation of
Its 17 motion picture showings entitlari "The
Rise of the Cinema as a Significant Form of
Art" because of contract difficulties with the
Museum of Modern Art in New York. The
plan for showing pictures starring Douglas
Fairbanks sr., Charlie Chaplin, Rudolph Valentino,
Greta Garbo, W. C. Fields, the Marx
Bros, and others was instigated a year ago to
bring to the students a group of the older
films for study and research.
NEW HAVEN
^ c;ni«ip|«
Mllwatn. II
nieiitro Supply t\'
rrliuii to hl.H luitlve U.imI j,i;i, i.
he will be nff Hinted with (hr fitmi
Mllwuln T»)cnlrc. He wiu at
:
office of NTS before comInK her<
ago Long n member of Variety, lie %m,
cnnvu.smun of Connecticut Tent 31 In-t ye»r,
members of which feted him at a rarewetl
party In the clubrooms.
Ceorge Perlrolh, n.vsLsUint at the Poll, wm
visited over the TJiantnglvIng holiday by
his wife, who ha.s bt-en 111 In Merlder She'.*
.showing steady Improvement ... Mr and
Mrs. Dick Carroll (he's office mniuutcr and
booker at the Paramount) attended the 30th
annlverslty dinner dance of the Hlllhou.se
high school cla-ss of 1922 In Yule's Chi P»l
house. Mrs. Carroll formerly was PenKy Anderson
. . . Irv Hlllman, manager of the
Roger Sherman, cooked up a full-page cooperative
ad boosting "The Iron MLstre.vs."
It ran In the Thank.sgivlng edition of the
Journal-Courier. It was his .second full page
co-op ad in less than six month*.
. . . Mast
Hannah Ginsburg, private secretary of Max
BIrnbaum, Warner exchange manager, taking
a two-week December vacation
of the exchanges are planning to get together
to stage one big Fllmrow Chrlstma-s
party . Kane of the Music Box.
New Britain, was on Fllmrow.
Loew's Poli Theatres Is running one of the
biggest campaigns of the year to promote
"Plymouth Adventure." A number of Connecticut
newspaper executives were taken to
Plymouth. Mass.. by train for a screening
of the film, dinner, etc. Among tho.sc who
went up on the all-day junket were Charles
T. McQueeney, news editor of the New
Haven Register: Leo Miller, managing editor
of the Bridgeport Sunday Herald: H. Viggo
Anderson. Sunday editor of the Hartford
Courant, and Allen WIdem. film editor of
the Hartford Times. A trailer truck carrying
the model Mayflower used in Hollywood
in the making of the picture was on di.

'
- n
Because of the importance
of this
message, space
contributed by
.^s
Nle>A/ jobs and old
for Santas
Seals
;.-"«"**"' °' "''''"•'"'"
'^'^:?r enormous siill infectious killer. And, irom-
TB is still the No. 1 '"^f "° ^^ered and treated,
cally. as more pafen ^ ;- beds are
J^-^^.^^p.^,,
„„, problems are ^/^f^^^J^ ^„d nurses .more
. .
trained doctors
=.
needed.-.more ^^^^ ^^„^„
help in «hab.htaUonJour C _^^ ^^^^^^^ ^^p
?f a^r^rSirnreducLon, case find.n. and
^lo'Sease, send in your contribution today. Keep
JfigMaVinstTBavvinmngonel
Buy Christmas Seals!
BOXOFFICE
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BOXOFTICE:
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THEATRE
STREET ADDRESS
TOWN
NAME ;
STATE
POSITION
Samuel Goldwyn Visits
Boston for 'Andersen'
BOSTON—While Samuel Goldwyn, producer
of "Hans Christian Andersen." was in
town for a two-day advance on the film, a
busy schedule was set up for him. He and
Mrs. Goldwyn, with Frank Loesser, who wrote
the music for the film, and Mrs. Loesser were
rushed around town for interviews on the
radio and TV networks and two large parties
were given for them. The first was a press
luncheon at the Ritz Carlton hotel December
1, where managing and city editors, editorial
writers and columnists and motion picture
personnel met him.
The second was a screening of "Hans
Christian Andersen" and a luncheon on the
following day where Governor Dever. Governor-elect
Herter, Mayor Hynes, presidents o;
publishing houses, colleges and civic and business
enterprises and directors of art circles
were introduced to him. Despite his busy
schedule, Goldwyn took time out to visit Dan
Finn, managing director of the Astor, where
the film will open on Christmas day.
LYNN
z .^v-wti
IVA'anager James Davis of the Paramount
Theatre, chairman of the entertainment lis ol bi!
committee of the Kiwanis club of Lynn, was
;: ar.yt
elected president by a unanimous vote . . .
Manager Eddie Frizzell makes much of Clirist^
mas at the Surf Theatre. Swampscott. H^KswitESt,
will have a Santa Claus at the theatre
Christmas week and carols over loudspeakers
in the parking lot. On Saturday morning
December 13, the Boston university players
will put on a drama at the theatre with,
Christmas music.
. . . Man-j
The civil defense film, "Survival Under]
Atomic Attack," was presented at the Para-j
mount for one week. Capt. Ernest Williain5|
arranged with Manager James Davis for th«i
distribution of defense pamphlets
ager Ed Myerson and his son Joel went ttj
Maine on a hunting expedition. Daviti!
Licciardi is acting as manager of the Capitof
until the Myersons return.
Dairy Distributes Cards
To Exploit 'Invitation'
An inexpensive stunt which aroused widespread
interest on "Invitation" was used bj
George Forhan sr., manager of the Belli
Theatre, Belleville, Ont. Forhan imprintec'
invitation cards with a recommendation foi
the picture. He then promoted a quantity o:
four-inch Unen bags which he filled will"
sawdust, and an invitation was enclosed li
each. In exchange for a few passes, the bags,
were delivered to homes in the area by miUj
route men making their early rounds.
The motion picture attendance in Sweder
so far this year has been lower than in 1951
j
EK'Mill
'"Fiista
;>::ceii;
'!.:-:aT
e
.:: ;«mei
'lanith,
v. and;
I
[•liitliiii
Btlitlie
Mi
^FPC
MASS. THEATRE EQUIPMENT CO.
20 Piedmont St., Boston, Moss.
RHODE ISLAND
THEATRE SUPPLY
357 Westminster St., Providence, R. I.
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
1J5
94
BOXOFFICE December 6, 195:

1.
^
I
VANCOUVER
,
recenlly
I
i
day.
I
I
after
I he's
I
I
the
j
backdrop,
,
picture,
j
WINNIPEG—With
but
and
Visit
ien'
on the
!i;
ft lot,,;.;,.
mm
i-
«o large (4-;
IwelDfe,
*ors, («:.,
iniig ol
i
'iincheon t
orDtvet.G;
Be ptesiif:
Id civic JBt;,^
irs ol art ;,,
Despite in; ;.^
iomtovi:;'
tlieAstor,;
I tke Panr
theenteraic,
cliibofljEi
inimousvK
KBiiclioiCil
, Swamp;:
5 at the i:
ioverkii-:
Satiirda;
iiiiversiiy
the
i
thea:::
1,
"Smiva;
ented at tis .
pt, Eraesl T.
aes to '-
unphlets , , -
e son Joel »>'
expedition,
nager
'
i
ol th( V
ihich aroii,-s
lation" i'!S -
inager
Forhan
ol lit
iivtecounie-'
omoted a tfi-
(hich he "'"
ns fi-
tion
j(eipas.«,it--
sinthearei?-
•
early'"*
(n
lower
II
Vancouver Orpheum
Has Birthday Party
Till' Uiplii-uni Tlliiitri' heir
celebriited Its 25th untilver.sury unci
almost slmultiincously Ivan Ackcry, man-
Bglni? director, celebrated his 52iid blrth-
Tlie theatre manager observed the 25th
iannlversai-y of the theatre with a blp birthday
party and the giveaway of valuable
prizes from the stage.
Ackery came to the Orpheum 15 ycurs a^o
succes.sfully pulling both the Strand
and Dominion theatre.s out of the red, and
been at the Orpheum ever since. Vaudevllle
had Just died when Ackery took over
management of the second largest theatre
In Canada, which has had an estimated
20.000.000 patrons use Its 3.000-odd seats In
Its quarter-century of existence.
Ackery. through his many tricks of showmanship.
hiLs kept the Orpheum pretty well
filled with patrons. Any picture with a good
a Jungle film, sea story, horror
in Ackery's dish. He can exploit the
I
gorilla possibilities of the first, the aquatic
.aspects of the .second and the terror of the
last. And chances are he will make newspaper
copy—which is his 24-hour hobby.
Ivan is a lover of stage shows and there
are some of his friends who say he would
put almost anything on stage as long as It
had promotional possibilities. He has come
up with some consistent winners in Frank
Sinatra contest, the Dinah Shore contest, the
Handsomest Milkman in Town, etc.
RKO and Columbia Tied
jFor First at Winnipeg
energetic Ben Adelman
'of MGM sparkplugging the program and actmg
as president, the Cinema Center Mixed
Bowling league reaches fever proportions
every Monday evening. Now at the end of
the first quarter, the standings are as follows:
High averages; Eddie Shell. 244;
N. Shanas,
217; A. Smith. 210; B. Segal. 207. and A.
Wlnegratsky. 196. Among the women are L.
Coutu with 196; M. Mallard. 195; P. Sellwood.
190; F. Scammell, 171, and M. Pearlman. 164.
The high team single is Empire-Universal
with 1.099. and high team .-ingle plus handicap
is J. Arthur Rank with 1.130.
Currently the RKO and Columbia teams
were tied for first place. J. Arthur Rank, second;
Empire-Universal, third; Paramount,
fourth: MGM, fifth; Warners and 20th-Fox,
sixth.
Private TV Assurance
Lifts FPC Stock to 18^2
TORONTO—Since the a.ssurance from Parliament
that provision will be made at the
present session of the House for private interests
to secure licenses for video, the stock
pf Famous Players Canadian Corp. on the
Toronto and Montreal marts has risen by apsroxlmately
two $1 points. The advance has
Jeen from an approximate $16.50 at mid-Noifember
to $18.50 at the end of the month, the
atest price being the high for the year.
Earlier in 1952 when TV prospects for the
hain looked dim. the common shares were
.rading on the exchange floor at $15.50.
Mike J. Fewer Manages Nickel Where
He Starfed as Usher 45 Years Ago
trr Jf )HN Mike J Keacr. one ot
most colorful rxhlbltorn. ^l«^t«^ »
the Nickel TheaUe In St John'n, Nfid . when
It opened in IB07 Hr
^^^^^W ^^^fli
attended n school bc-
^^^r^ ^^^H the theatre, then
^m ^^H known OA St. Pntrlck ii.
H ^^^^^^1
and wa.1 nn usher
H^ ^^^^^H After about
Wh^ ^^^^^H month.i, Mike tiecame
^^^ ^^BJ^^^H an operator.
^^B ^^^^^^H an a takeup
^^^^k^^^^^H today retain.^
^^^^^^k^^^^H the or mechan-
H^^B^^ * ^S l.sm of the flrnt machine
In u.se at the
.Mike J. Kcwer Nickel. He .say.H It Li
the only one of It's kind In Canada. It was
produced In Britain and called the Blascope.
It didn't have what Is known In common
practice as an intermittent movement and
star wheel. It did have an Intermittent movement,
of course, but this was done by a
cylindrical affair of brass which Included a
velvet-covered roller, known as a beater. Thl.s
device beat or pushed the film down one
frame each revolution. It was surprising how
steady the picture appeared.
The nol.se created by this apparatus could
be heard all over the theatre, but the piano
helped to drown out the noise. The show
being made up of two reels < ten-Inch i and
an illustrated song. The admission was five
cents.
Rank Crew Preparing
For Cape Breton Picture
ST. JOHN—Studying preliminary plan.f for
shooting all or most of a film story on Cape
Breton Island, have been several members
of the J. Arthur Rank production staff from
England. The story is about the settlement
of Cape Breton by a band of settlers from
Scotland. Baddeck Is being given the top
spot in the plans, including the summer home
of the late Alexander Graham Bell, known as
Belnn Breagh. Bell Is burled there.
Tentative plans call for launching the production
early In June at Baddeck with importation
of a group of technicians and
screen performers from overseas. The population
of Cape Breton still is basically
Scottish.
More Sets to Retailers
MONTREAL—TV .sets are moving out of
factories in Canada faster than they can be
made, the latest report from the Radio-
Television Manufacturers Ass'n of Canada reveals.
Stocks on hand have fallen steadily
over the past .several months and the Inventory
of all sets was reported as only 6.491 at
the end of October. During Octot>er. a total
of 23,631 sets moved Into the hands of retailers,
compared with 19.241 In September.
The suggested retail value of these sets was
$10,204,684. The majority of sets out from
factories during October went to the Toronto-
Hamilton area. Montreal, then Windsor and
Niagara Falls.
lei pfoa
new
checked over quite ofeccentric
bu!.:i.. '
wheel and I:
^•
Ingx wrr.- !, -ew
and wrr . lock \X» imciimiliim.
iilo;,,....„ *."
Fewer npent moat of hu life m a projectionist,
but In Utter )r«ar>i he iimmivkI Uit
f.Mt\t theatre In which he »lart«d hU 46 jrc«nr
In the theatre bUAlneM
In mulllnii over old time* and people In
the film exhibiting bualnew In Newfoundland,
he citcA the names of many who did
duty In the operating room* of the theatres
In the "old day^." Including Hughey Hlckey.
Bobby Walsh. Maurice Malone. Paddy or Pal
Edward.n, the la.^t named vrtrran now manager
of the Popular T. Grand PklU.
•
What u wonderful there U in
the very fine equipment m ir«- in the Nickel
today a.s contrasted with that of 4i years
ago." he commented. "Time surely marches
on In theatrca."
There are seven children In the Mike
Fewer family, five .lon-i and two daughters.
One Is a projectionist at the York Theatre.
which Ls affiliated with the Nickel and also
managed by Mike. Another .Mjn ha-i been
stationed for the pa.st three years In Germany
as a military policeman In the Canadian
army
Apology to Critic Gets
Plug for Substitute
TORONTO— Manager Paul TurnbuU of the
Famous Players' Granada at Hamlltoii
turned a booking mlsuke Into extra publicity
when he apologized profusely to the film
reviewer of the Hamilton Spectator over the
substitution of the picture without advance
notice. The advertised picture was "Hell
"
Gate a print of 'Cripple Creek " was delivered
to the theatre.
The newspaper critic commented, in p«rt:
•As we left. Mr TurnbuU continued apologizing:
'I can't say how sorry we are about
the mlxup. You see. our new.spaper advertising
and our booking did not make .sense.
The publicity department was not advl»ed of
a change In the booking, so they sent out cuts
to the wrong newspapers. We Just could not
make a change In time.'
•How about Hell Gate^ Not Just yet." said
TurnbuU. •Cripple Creek" has proved so
popular we've changed the advertising rather
than the program I dashed up to the Spectator
my.self with a composite ad—designed
by me. I hope 111 be forgiven."
"Gaucho' at Three Theatres
TORONTO—Three Odeon .-uburban theatres,
the Danforth. Humber and Fnlrlawn.
combined for the .showing of Way of a
Gaucho."
About 900 small 16mm projectors were
Imported Into Iran In the year ending March
30. 1952.
30XOFFICE December 6. 1952
K
95
BeteC''

. . . Twice
. . The
. .
. .
December
1 ,
MONTREAL
TTnited Amusement Corp. associates presented
a four-piece, maroon leather luggage
set and a well-filled purse to Nora Tinhof,
executive secretary to George Ganetakos,
president, during a cocktail party November
26 in the UAC office. Ganetakos made the
presentation in the presence of over 72 persons,
many of whom also attended Miss Tinhof's
wedding in St. Philips church to Kenny
Clark November 29.
Bill Trow, Gerry Chernoff, M. J. Isman
and George Destounis were among film exchange
executives who went to Toronto to
attend the Grey cup football final November
29. The Montreal money was wagered on
the Edmonton Eskimos . . . Film trade executives
and their wives were entertained at a
cocktail buffet party Wednesday evening (26)
by Edouard Gauthier and Gerard Langevin,
co-owners of the new Rio Theatre in Sorel.
The party was held in the residence of
Gauthier prior to the opening of the theatre.
to which a visit was paid after the reception.
First picture shown at the Rio was "Just for
You," a Paramount film starring Bing Crosby.
Haskell Masters, Toronto, general sales
manager for Warner Bros., and wife were
here recently. Masters conferred with the
local manager of Warners, Grattan Kiely . . .
Charles S. Chaplin of Toronto, Canadian
division manager of United Artists, visited his
Montreal office en route to St. John, New
Brunswick, and neighboring centers.
Scheduled for showing: in Montreal theatres
early irj 1953 are "Melba," a Hollywood
production starring Patrice Munsel, outlining
the life of the great Australian singer;
"Moulin Rouge," starring Jose Ferrer, and
"Return to Paradise," starring Gary Cooper
during the week's showing of "Tlie
Fighting Rats of Tobruck" at the Orpheum
detachments of Montreal regiments paraded
to the theatre and attended the showing.
RKO salesman Harry Decker and Del Buckley
are on business trips, the former to
Gaspe peninsula for two weeks and the latter
to the maritimes for three weeks . . . Barbara
Fi-adkin, bookkeeper of 20th-Fox who was
married recently, visited Detroit on a threeweek
Guy Bachand of the
wedding trip . . .
RECTIFIERS
Ballantyne Lightmascer Rectifiers are the
largest and fastest selling line in the country
. . . the choice of many of che largest circuits.
They provide a tjew high in efficiency at the
lowest l}ossible ftower cost. The complete line
includes both single and 3-phase rectifiers in
40, 60, 80 and 90 amperes. Regardless of
your needs, you cant buy a better rectifier
for smooth, bright, flickerless light on your
screen.
J. M. Rice & Company, Ltd.
202 Canada Building
Winnipeg, Manitoba, Canada
Exclusive Distributors in
Monitoba^ Saskatchewan, Alberta
Complete Theatre Equipment & Supplies
Rex, Sherbrooke, was a Filmrow visitor . . .
The Montreal Men's Press club showed three
of the original silent Chaplin pictures with
appropriate piano accompaniment.
NFB FILM WINS AWARD—W. Arthur
Irwin, chief of the National Film Board,
received the certificate of merit won by
the P^B picture, "Monastery," at this
year's International Film Festival of
India at Bombay. The presentation was
made by His Excellency R. R. Saksena,
diplomatic representative of the government
of India at Ottawa, who is shown at
the left of the group with Commissioner
Irwin, seated. From left to right in background
are Roger Blais, director of the
award- winning film; R. Lemieux, the
cameraman, and Guy Glover, NFB producer.
: 1
ItsU'
Canadian Chamber of Commerce has produced
"Pathway of Plenty," a color film illustrating
the operation of the private enterprise
system . . . Juveniles already prohibited
from attending motion pictm-e theatres, will
henceforth be banned from the showings of
films in parish halls, convents and other
Catholic properties in the province of Quebec
by order of Archbishop Leger . province
of Quebec motion picture censors joined those
from nine other provinces in urging censorship
for television.
"La Passion de Jeanne d'Arc," a silent
Parisian film produced in 1926, was shown to
a Cine club here recently . . . Shooting has
been completed on the French-Canadian film,
"Tit-Coq," starring Gratien Gelinas. The
actors and producers were visited by J. A.
deSeve, president of France Film Co., who
congratulated them on the progress made .
The Museum of Pine Arts included in its
film program two documentaries, "Newfoundland"
and "Klee Wyck," the latter the life
story of Emily Carr, noted Canadian artist.
At the Cinema de Paris, the attraction was
"Les Sept Peches Capitaux," (The Seven
Capital Sins) currently in its sixth week .
Religious films, including "Cathedral City,"
"Good Samaritan," "Road to Damascus,"
"David Livingstone" and "The Service" were
screened in the Benograph projection room.
Schoolboy Patrols Given
Free Show in Winnipeg
WINNIPEG—Good citizenship among
|
Winnipeg's youngsters was rewarded by Bill I
Novak at the Capitol when school patrols
from 67 schools in this area attended a special
screening of "The Greatest Show on
i
Earth" recently. The patrols were guests of
i
the Winnipeg Free Pi-ess, sponsors of the
patrols in cooperation with the police traffic
department and the safety bureau of the
i
Winnipeg Chamber of Commerce.
Similarly, Phil Young of the Grand invited
members of all football teams in greater
Winnipeg to a screening of "The Ro.se Bowl
jj
Story" in the midst of the season's final i
games.
'Where's Charley?' in Eight
TORONTO—A record number of eight units
were combined in the chain booking by Famous
Players Canadian Corp. of "Where's
Charley?" as the Show of the Week. Previously
this featm-e had played two weeks
first run at Shea's, after which it was transferred
to the Capitol and Tivoli for a moveover
engagement of one week, then went into
the eight key neighborhood houses. The
quintet comprised the Village, Beach, College,
Parkdale, Bloor, Oakwood, Runnymede and
Palace.
HERE'S YOUR CHANCE
te gel in Ih*
BIG MONEY
As a screen game, HOLLYWOOD takes top honors.
As a box-office attraction, it is without equal. It
has been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
Chicago 5, llllnalt
9B BOXOFFICE
:
6, 1952

I
Vogue,
was appointed manuKer oJ the
Odcon at Sappertoii, B. C. replacing Ken
Mayo, who became manai^er of tlie Abbotsi
lord
1 at
]
JARO
I
'
i in
I Arnold
I
'
owner
I
Victoria,
I
1
recent
! A
. . Ken
. .
. . . Mike
/"
Ml Film Bji,.
I nierit won j
%: It lb
n Fesliii!
WDlalim 1.
E. R. Salv.
of lli( {oien
'Iwisshon,
k
Commissiir.'
« rijhl in kid
director il t.
LfBieis, 11-
!ivet, m pr.
Is Given
innipeq
uensliip a;
rewarded by
ireaiest
]Is
J
Sl»;
were fiis
sponsors
('
the police ::.
nerte,
bureau i:
if the to;
11 teams ids::.
( "The Ho:f i
the
season's
;.
y?'inEi5!
Corp. »1 "
if the W«^
played
tn
(liithittt"
•Tivoli for "
tlientc:
A hoi»
^
,
Beach.6*
Bpjyniedi*
VANCOUVER
Morman KKll.'«on, us.sl.staiit inuiuiKi'r itt the
Odeoii in the Fra.ser valley. Jack Ellis,
doorman at the Vogue, .succeeds Norman
'
EglUon as a.s.sl.stant to Manager Al Jenkins
the downtown Vogue . . . Prank Fisher,
general manager who was a local visitor,
said that business Is tops acro.ss Canada
on British pictures . . . Jlmmle Davie, RKO
manager. Is back from a sales trip to northern
British Columbia and says that business Is
solid at Terrace. Prince George and Prl:»cc_
Rupert chiefly because of the many big construction
Jobs on railroads and power dams
In the district. Davie has racked up 114 deals
to date on Disney's "Nature's Half Acre,"
leaving but 13 to go for complete saturation
the territory.
Entwisle, 58, Edmonton, Alta., thealrenian,
died after a long illness. He was
a partner of Famous Players In a chain of
Edmonton theatres . . . Hynie Singer, former
of the State. Vancouver, and the Rio,
is now in the production game in
Hollywood. He will film "Custer's Last Stand,"
local friends said . . . Howard Boothe of
Screen Publicity Is in Calgary attending the
Western Canadian Conference of Auto Ass'n.
. . .
. . .
Earlc liayter is back from an inspection
trip to Trail's Odeon Theatre. Kitsilano
Theatre Manager Barry Freeman was married
jto Margaret Hurd. a New Westminster nurse
Mary Lou Popov, Sovereign Films secrejtary.
. . |.
was married to Norman
LeSage
President Alf Shackleford of the Capitol,
(Lethbrldge, was in the chair at the annual
meeting of the Alberta Theatres Ass'n held at
the Pallister hotel in Calgary . Leach
land Roy Chown of Calgary, delegates to the
meeting of the Motion Picture Industry
I Council of Canada al Ottaw-a, reported on its
deliberations.
I
public inquiry into the cause of a $20,000
theatre fire in Ladner. B. C, will be held by
I the provincial fire mar.shal. Arson is sus-
Famous Players Theatre Manlagers
Ipected . . .
Ass'n held its annual film ball Sunday at
the Commodore Cabaret and a good time was
had by 800 show folks and friends.
A 600-seat theatre will be built In Lower
Capilano. North Vancouver, by Fletcher Enterprises,
a firm headed by Reeve Howard
Fletcher of West Vancouver. Theatre will be
called Capilano and will be completed in 1953.
Fletcher now owns the Kingcrest in Vancouver.
He also built the HoUyburn at West
Vancouver, which he sold to Peter Barnes .
Another independent quonset theatre is under
construction in Lynn Valley in the same
zone . . . The 449-seat Cambie suburban theatre
has been sold to a religious group, which
will take it over on January 1 from Jack
Stone, who had the house under lease. The
Church group will show films on 16mm. Many
TORONTO, ONTARIO
W SPADINA AVE.
When ycu Vee4 a
SPECIAL TRAILER
'GOOD' and FAST
i
GOOD AND OtPCNOABlE
FILM ART
TRAILERS
JOXOFTICE December 6. 1952
^
l(K:ttl churchcn mre ihowlng (||m« Irrr >t rrgu
lur Sunday mfvIcm.
A drlve-ln for the Albernl dtntrlct on V»ncouvrr
Island will m«terl»llw t( the »pi>lirii.
tlon for lund made by Harold Warren I
Albernl theatre owner. U approved by i......
ell. Pro[xxied nlle Ik on the Nanalmo highway
near the town of Albernl Pamoua Playem
and Port Albernl Thealrc.i operate three theatres
In the dLttrlct. the Roxy. Capitol and
Parumount.
A film trailer to be ahown In Vancouver
theatres beiwitn now and ChrUtma.i U the
first of ILs kind to be written, produced and
printed in the city for .nlmulUneou-i. nationwide
presentation. It l\ the Canadian Tubcrculasls
Ass'n annual film appeal to promote
the -sale of Christmas .seals. Tran

M ARITIM ES
poraiidable competition for theatres in the
maritimes has been provided by Sonja
Henie's first tour of the Canadian Atlantic
territory. The Scandinavian ice star's troupe
opened at St. Andrews, summer home of her
chief ice rival, Barbara Ann Scott, who made
her professional debut there and has appeared
yearly since then and for a whole week in
that town of 1,500. It has been reported Miss
Henie challenged Miss Scott to an ice duel
for points to take place at St. Andrews for a
reported side bet of $30,000.
Capt. Harry Wallis, a native of Yarmouth
who now lives at Clear Lake, Calif., where
he operates an amusement park and sightseeing
boats, has been visiting Yarmouth. He
and his wife made the trip by car. For several
years he was a supplier of jungle animals,
birds and snakes to California film studios.
When asked his age. Captain Wallis said:
•Jack Benny says he is 39. I guess I'm 40."
He related he imported elephants, lions, tigers,
pythons, monkeys, etc., to the tropical denizens.
Previously, he served as a steamship
captain in the Pacific. For four years, he had
Frank Buck as a partner. J. J. Wallis of
Digby, N. S., is a brother.
When a building named in honor of Mary
Pickford was dedicated at Los Angeles recently,
a participant in the ceremony was
Mrs. Ida Mayer Cummings, sister of Louis
B. Mayer and mother of Jack Cummings,
screen director, long with MGM under his
uncle. Mrs. Cummings is president of the
Junior auxiliary of the Jewish Home for the
Aged. She lived here as a girl and young
woman.
Directing the Foto-Nite drawings at the
Regent and Mayfair is Herman Kerwin, manager
of the Regent . . . Mrs. Tom Courtney,
wife of a former Odeon theatre supervisor in
the maritimes, wa.s on a recent trip to Boston
and New York. Her husband now heads the
Nova Scotia Information Bureau at Halifax.
He managed the Casino, Halifax, for some
years.
Mrs. Archie Mason jr., who died recently at
Springhill, was the wife of a son of the owner
of the Capitol, Springhill, and long was active
in film exhibition organizations and in politics.
Her husband came by air from Korea,
where he was serving in the Canadian army,
for the funeral. There are two young childi'en
. . . Joe Franklin, president of the Franklin &
Herschorn, headed for his Miami Beach winter
home. Going by rail to Gotham and
thence by plane. Mrs. Franklin accompanied
him as usual. Their daughter Mrs. Lillian
Babb and young son Franklin will leave about
mid-December. Her husband Sam Babb, manager
of the Mayfair, expects to spend February
at Miami Beach as usual in recent years.
Abe Garson, owner of the Garrick and Oxford
in Halifax and the Strand and Kent
here, and wife are planning to spend the
winter at Miami Beach. Garson is maritime
manager for Odeon. In charge during his
ab.sence will be Lee April, his son-in-law and
theatre supervisor.
British Films of Higher Qualit-y
It is predicted in England that British films
of the coming year will be of such high quality
as to compete with the best product of
the U.S.
Toronto Films Soft
As Football Reigns
TORONTO—Most of the local excitement
was for the football final of the year between
Toronto and Edmonton, but the theatres
carried on with five extended engagements
and a number of transferred runs and reissues.
Largest boxoffice score was registered
by the Imperial with "Caribbean."
The weather was mostly bright but sharp.
(Average Is 100)
Eglinton Cleopatra (Para), 2nd wk 95
Hyland Hamlet (JARO) 115
Imperial Caribbeon (Para) 105
Loew's The Prisoner of Zendo (MGM), 2nd wk..100
Nortown The Quiet Mon (Rep), 6th wk 90
Odeon Limelight (UA), 3rd wk 1 00
Shea's Big Jim McLain (WB) 1 00
Tivoli, Capitol My Wife's Best Friend (20th-Fox);
Beware My Lovely (RKO) 95
University The Snows of Kilimonjaro (20th-fox),
2nd wk 105
Uptown Because of You (U-l) 1 05
Victoria Unconquered (Para); Northwest Mounted
Police (Para) 105
'Snows' Bows at Vancouver
To Pace First Runs
'VANCOU'VER—Standout this session was
"The Snows of Kilimanjaro" on an upped
scale which gave the Orpheum its biggest
gross in a long time. Also on a roadshow
basis, "Limelight," which opened in nine
local district houses, did only fair and was
pulled out of four houses after a three-day
run.
Capitol Because You're Mine (MGM), 9 doys.,Fair
Cinema Lovely to Look At (MGM), 2nd d. t.
wk
Fair
Dominion Caribbean (Para); Lody in fhe Iron
Mask (20th-Fox), 2nd d. t. wk Average
Orpheum The Snows of Kilimanjaro
(20th-Fox)
Excellent
Plazo Horizons West (U-l) Fair
Strand My Wife's Best Friend (20th-Fox) Fair
Studio Never Take No for an Answer (IFD)..Fair
Vogue Limelight (UA), roadshow Fair
Perkins Electric Sales
MONTREAL—R. V. Shale, local manager
of Perkins Electric Co., reports the sale of
GB Kalee projection equipment for
the new
Orangeville Drive-In and the new Port
Elmsley Drive-In, both to open next spring.
GB Kalee projectors also have been installed
in the New Royal Theatre, Hearst, and will
be installed in the new Lido Theatre at
Sturgeon Falls, Ont. Recent installations of
GB Kalee arc lamps were made at the Empu-e
Theatre, Madoc; Plaza Theatre, Marmora,
and the Savoy Theatre, London, Ont.
MPIC 1953 Meeting
During Football Week
Toronto—Taking cognizance of the wide
interest in the Canadian football final at
Toronto for the Grey cup, with fans present
from all parts of the Dominion, the
decision has been reached to hold the
1953 convention here of the Motion Picture
Industry Council of Canada in the
week daring which the Canadian gridiron
championship game will be played next
fall.
This means the film industry conference
will be held close to November 28,
1953, the scheduled date for the football
classic in Toronto, which should bring a
record attendance of film men from distant
points. Whether the sport fixture or
the industry meeting will be the added
attraction is something for future contemplation.
TORONTO
"Cot many years in charge of the head office
legal department, Frank Justin has resigned
from Famous Players Canadian Corp.
to go into private practice . . . Allen's suburban
Mount Dennis had a big Saturday morning
(29) when free popcorn brought out a
mob of juveniles. On the screen was "Red
Mountain" ... At the Prince of Wales, operated
by Bloom & Fine for W. A. Summerville,
there was another throng for a Pepsi-
Cola performance at 9 a. m., for which each
kid was admitted for six bottle tops, Pepsi-
Cola, of course.
"Springfield Rifle" was sneak-screened at
the PPC Village prior to its downtown first
run . . . Manager Don Edwards of the Nortown
has been sitting pretty with "The Quiet
Man." After playing five weeks at the 3,343-
seat Imperial, of which Fred Trebilcock is
950 seats, where it has already done a further
manager, the picture moved into the Nortown,
,
|
six weeks.
Ernest Bushnell, a member of the Variety
. . .
tent and prominent in local theatre circles,
has become assistant general of the Canadian
Broadcasting Corp. Paul Gormley told
this correspondent that 12,800 persons attended
the film performances at the Royal
Theatre in Coliseum during the winter fair,
the program consisting of "Royal Journey"
and the agricultural film, "Western Wheat,"
a new release of the National Film Board.
The Grain Board of Winnipeg has purchased
16 prints of "Western Wheat" for use in
prairie
centers.
Paul Martin of Windsor, Canadian minister
of health and welfare, has become a keen
booster for the Toronto Variety tent and its
operation of Variety Village. Twice he has
been a guest at Variety gatherings ... A
former resident of Toronto, Sam Winters of
the MGM Hollywood studio was here to visit
relatives. He paid his respects to Henry L.
Nathanson and Ted Gould of MGM of
Canada.
Theatre Aids Miss Eburne
Observe 77th Birthday
BURLINGTON, ONT. — Maude Eburne,
veteran screen and stage actress, was a recent
guest of Len Harris, manager, at the Roxy
Theatre here on the occasion of her 77th
birthday. She was given flowers and a birthday
cake and applauded by the audience. She
is
well known here for her portrayal of Henrietta
in the Hallmark film, "The Prince of
Peace."
Government Men Are Guests
OTTAWA—Members of the Canadian cabinet
and houses of Parliament took time out
from legislative debate November 28 to .see
themselves as others tee them when they attended
a screening of television films in the
railway committ«eroom of the Commons. Motion
pictures of the recent opening of the
House by Clete Robert.s, T'V commentator of
the United Stat.es, were shown to an audience
of 400 parliamentarians and friends, another
picture being of the oilwell development in
British Columbia.
Sixty-two per cent of the films released In
Sweden in the year ending in June were
U.S.
films.
9S
BOXOFFICE December 6, 1952

• We
10
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-
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e at the »
the wintei i
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las here t(
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aturing
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ijember !»
III
^Jecoratin
^
W
ronstrurtion
DECEMBER 6. 1952
- Kqiiipment - Mainlenanrf

pOtncE
:
B est
supporting
performance
of the year
I
I
— Ihat's the verdict of exhibitors from coast
to coast who have installed vending equipment
for selling Coca-Cola in their houses. Coca-Cola
supports your profit margin by adding extra
revenue at no extra cost. A few square feet
of unused floor space . . . plus your choice of
vending methods . add up to a nice round
. .
profit for 3'ou. Get the money-making details
by addressing: The Coca-Cola Company, P.O.
Box 1734, Atlanta, Georgia.
1
i

: December
It's Just As We Told You
*n0!0^/
Exhaustive comparative tests of leading arc lamps
resulted in the selection of
NATIONAL
LITE
75 TO 130 AMPERE
HIGH INTENSITY
REFLECTOR TYPE
PROJECTION ARC LAMPS
fhe mosf imporfanf step \r\
motion pictures since the advent of sound!
EXCELITES were chosen because they maintain conslant light intensity and constant
color temperatures without the need of manual adjustment.
Your theatre, too, needs Excelites, with their exclusive automatic arc crater positioning control.
it you want to attract Cinerama-type business. See your
National
Theatre Supply branch now.
DISTRIBUTED BY AT I ON A L THERE S A BRANCH NEAR YOU
THE ATUE SUPPLY
BOXOFFICE
:
6, 1952

Season's Greetings!
When old St. Nick arrives in town
Each December twenty-fifth,
They roll out the carpet—the best ai'ound;
It's an Alexander Smith.
Consult Your Smith Contract Carpet Expert
Yes, regardless of your needs, you can
rely on your Alexander Smith Theatre Carpet
Expert to give you sound advice on carpet
selection and installation.
He'll show you the colors and patterns best
suited to your needs ... in the type of carpet
that will provide maximum service. And, of
course, his long experience is your assurance
of accurate, economical estimating that will
give you the most for your money.
For the name of the Smith Theatre Carpet
Expert nearest you, write Alexander Smith,
Inc., Department 12 H, 295 Fifth Avenue,
New York 16, N.Y.
Alexander Smith
CONTRACT /Ja2
CARPET DIVISION
Also sole selling agents, C. H. Masland Carpets
The MODERN THEATRE SECTION

A^

i
...Maintenance Is
Important, Too!
A theatre that is kept modern in every manner
is a theatre that patrons are attracted to first
and always.
Your patrons are your best friends and enjoy a
spotlessly clean modern theatre. This is a most
important inducement for them to attend again
and again. Remember how proud you feel when
they comment on the sparkling fresh surroundings.
Your Independent Theatre Equipment Dealer is
yours to command. He has a complete stockpile
of modern equipment and supplies, tailored to
fit all your requirements from screen to marquee.
He will gladly provide you with prompt
professional service to keep your theatre up-tothe-minute
every minute.
Channel all needs through your ever ready
source of supply . . .
The Independent Theatre Equipment Dealer.
P. S. Your dollar buys more at your Theatre Equipment Dealers
The MODERN THEATRE SECTION

kL
Stocker,
DECEMBER 6. 1952
\\\Xr.
iOD^;y
con t e n t
ESJCTLON:
Wallpaper—A Versotile Decorating Tool for
Exhibitors Cof/»enne B\ond\n 8
Roof is a Wall in This Theatre 10
At the TESMA-TEDA Tradeshow 14
An Ash Tray Stand in Modern Style to Brighten
the Theatre Lounge 15
A Shampoo Twice a Year Adds Life and Beauty
to Theatre Carpeting Do'te Smalley 18
Washington Theatre Gains a New Face David A. Ballard 20
Checking the Theatre Electrical System L. E. Pope 24
"Mammy's Kitchen" Featured by "Plantation" Drive-ln 27
Easy-to-Follow Directions for Servicing Amplifiers Wesley Trout 31
Tells How Drive-ln Exploitation Con Be Fun 35
Clown Identifies Drive-ln 36
DEPARTMENTS:
Refreshment Service 27 Advertising Index 40
Projection and Sound 31 New Equip. & Developments... 41
Drive-ln Theatres 35 Literature 43
Readers' Service Bureau 39 About People and Product 44
ON THE COVER
Murals offer one of the most dramatic forms of interior decoration
in theatres. This one with a nautical flavor and featuring
Father Neptune, sea gulls, a ship and compass, is in the auditoriu7n
of the Roxy Theatre. Springfield. III. The brick wainscot and
plajitings are also deft decorating touches.
T, HE interior decoration of a
theatre is a vital factor in creating a
character or personality for the house
and the choice of designs, colors and
materials is a fascinating task for by
their wise selection a relaxed and
pleasurable mood may be set
A wide variety of wall coverings is
available for theatre auditoriums and
lounges, ranging from wallpaper in
almost
limitless pcytems, to leather, plastic,
fabrics, wood, plaster and even
carpeting. The most effective theatre
walls reflect luxury in a subtle fashion,
and in auditoriums they must be unobtrusive
but satisfying esthetically.
lounges and foyers they may be more
daring in
design and color.
More and more theatres are using
murals, some pxiinted in fluorescent
colors and illuminated with black light,
for auditorium decoration. Many times
the design is floral or free- formed, and
in numerous other cases the artist has
portrayed scenes of historical interest
to the community. Photomurals are
also effective, and are less expensive.
The color and design of
In
the carpeting,
the screen curtains and draperies
and the seating are an integral part
of the decorative scheme, and should
be selected with this thought well in
mind, so all will be harmonious.
Todays modern theatre, sparkling
with plate glass and chromium, demands
modern furniture in the lounge
and lobby. Some of the finest theatre
lounges are not only furnished in excellent
taste, but hove walls hung with
paintings and display objets dart to
underscore the luxury atmosphere.
Interior decorating offers a real challenge
to the exhibitor, and the subtle
combination of the various factors inherent
in the over-all job o'fers a stimulating
and pleasurable experience.
I. L. THATCHER, Monoging Editor HERBERT ROUSH, Solci Manager
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month.
Editorial or general business corresDonoence snouid be oaaressea to Associarea Publicorions.
825 Von Brunt Blvd., Konsos City 24, Mo. Eostern Representative: A. J , 9 Rockefeller
Ploza, New York 20, N. Y.; Central ReDresentotives; Ewing Hutchison ona E. E. Yeck. 35
East Wocker Drive, Chicogo 1, III.; Western Representonve: Bob Wettstein. 672 South
Lafoyette Pork Place. Los Angeles 5, Calif.

INTERIOR DECORATING
Colorful, floral wallpaper climbs a screen to a ceiling ^
papered in the some pattern, giving a dramatic upward sweef
— a smart idea for any theatre with a low-ceilinged foyei
To further emphasize height, a striped paper frames tht
opposite side of the stairwell, creating a pleasing effect.
WALLPAPER:
A Versatile
Decorating Tool
For Exhibitors
Dramatic Effects^
Character
And Warmth Can Be Achieved
With New Paper Designs
by CATHERINE BLONDIN
I HEATRE OWNERS and managers are,
more and more, taking advantage of wallpaper
for the new papers available today
are a far cry from the humdrum styles of
the past. They offer unlimited potentialities
for achieving dramatic effects hitherto
possible only to those exhibitors with unlimited
budgets.
There are endless possibilities for the
use of wallpapers in various theatre areas.
The patterns range from the ultra-feminine
to bold plaids and conversation prints
for lounges and powder rooms. All-over
patterns, stripes, plaids, weaves and geometries
are very appropriate for rooms of
general usage and for foyers and corridors.
Large-scale panoramic scenics are especially
effective in lobbies and are far less
costly than painted murals, and the maintenance
and cleaning is greatly simplified.
PAPERS TO FORM DADOS
Interesting architectural effects can be
achieved with wallpaper. There are papers
with a three-dimensional effect to form
dados, molded paneling, or grill-work.
Other papers simulate wood-grained finish,
leather and marble.
Use of wallpaper involves low initial cost,
and long-lasting durability. It is easy to
care for, economical and simple to install,
and gives character to any theatre whether
it be very small or extremely large and majestic.
Washable wallpaper costs no more
than paint of comparable quality.
One layer of wallpaper will transform a
light-colored wall into one with deep decorative
shades or it will do the reverse and
change a dark wall to a pastel one, and the
rooms can be used at once.
LUXURIOUS CEILING EFFECTS
Especially designed patterns for the ceiling
give a luxurious finish which would be
impossible with a plain ceiling. Wallpaper
is also effective in camouflaging architectural
defects. Walls can be lengthened or
shortened, rooms can be widened or norrowed,
and ceilings can be raised or lowered
by the judicious use of wallpaper. A
bit of experimentation will help the theatre
decorator achieve any desired effect. Vertical
stripes will always add height and horizontal
patterns will have the exact opposite
effect. Scenics seem to push the walls
back and give the illusion of distance and
open vistas.
An additional advantage is the fact that
wallpaper does not show soil easily and
may be cleaned with little effort. Theatre
walls will stay cleaner longer than in other
types of buildings because of the modern
air conditioning. A soft brush or an extension
pipe and brush of a vacuum cleaner
will keep the walls looking new. Regular
dough-type wallpaper cleaner will eliminate
finger marks or other spots, without
leaving rings. Where hard wear is given,
such as near door facings, wash basins,
archways, staircases, etc., a thin coat of si
regular wallpaper lacquer can be brushec
on or sprayed—this makes the wallpapei]
practically impervious to
grease and stair;
of any kind. !
Much of the cold feeling of functiona'-
modern architectui-e can be overcome bjf
the use of wallpaper. Bold new decoratoi'
colors in a wide variety of patterns giv«
warmth and character to otherwise austenj
interiors. Wallpaper borders can be usecl
as dividers to cut a too-high wall into sections.
They are good as an accent noti
along the narrow bulwark of a balcony, U
outline the stage, as a finishing note or
boxes, and in any spot which does no'
otherwise lend itself to more complete deco
ration.
USE MORE THAN ONE PATTERN
It is not necessary to use the same papei
throughout a theatre, for many differen
ones can be combined effectively. Oftei
two or even three papers can be used in tht
same section. For example, a scenic mislv
be used on one large unbroken wall abovo
wallpaper dado which simulates wooc,
paneling, masonry, or metal grille worki
The other walls could be decorated wit!
an all-over pattern which completes thi
colorings of the predominant design.
Wallpaper is, indeed, the theatre owner'.'
versatile decorating magic—for convenience,
beauty.
for economy, for durability, and for
8 The MODERN THEATRE SECTION

• til
Sctnic wallpapers such os this arc particularly cltecliyc in theatre lobbies
and lend an undeniable note of distinction. The six panel coastal visto
above, named "Monterey" is reminiscent of the delicate papers mod* by
the Chinese, and would add cfiarm to any theatre
Three Unusual Patterns Useful in
Achieving Special Effects
-A^-
V,
>
A hand-screened design resembling tree
bark, ayailable in a number of ground
colors, with top colors containing touches
of gold metallic point, creates a formal
feeling.
Aristocratic poodles, jumping through
hoops, frolicking against a background
of bouquets and ribbons. This is a
whimsical pattern that has the unmistakable
mark of class.
A woven rush design is at once highly
unusual, modern and conformable. It can
give a strong illusion of height, or H
used as a dado horizontally, it will
create a sense of width.
Modern Motifs Are Smart and Dramatize the Lobby or Lounge
A small repeat scenic, reminiscent of early French pastoral designs, is
treated here in a modern, uncluttered manner in contemporary colorings.
This paper has a soft French blue ground with white design and touches of
luby red. It is on effective contrast with the stone fireplace wall.
This distinctive Ribbonelle pattern with its dramatic, clear cut, modern
design lends itself admirably to the walls of theatre lounge or lobby,
particularly when used in conjunction with a plain wood section o%
shown in the photograph below

THE ROOF IS THE WALL IN THIS THEATRE
Revolutionary Approach in Design and Projection Used in St. Louis Theatre
I HE NEW La Cosa Theatre in the
St. Ann shopping center, St. Louis, Mo.,
represents the materialization of several
new concepts of theatre form and design.
The architect, Lewis E. Wilson, has created
a completely functional small theatre
with increased economy of construction
and operation.
The 725-seat La Cosa is the first of its
kind in the world, and is designed on the
lines of a distorted letter A. Tie beams in
the floor of the house provide the cross
members and vertical steel beams along one
side actually create the illusion of one
vertical wall in the auditorium. Thus, in
this semitriangular design the roof becomes
the walls with a number of economies resulting.
Waste space was eliminated and
the entire cubage of the building reduced.
Since building codes require much stricter
regulations for walls than for the roof,
this is an economical design.
UNUSUAL ROOF CONSTRUCTION
The roof is formed of concealed steel
ribs, which are in effect roof rafters, and
three-inch, tongue and groove wooden decking,
installed in alternate areas, one on the
bottom and one on the top, forming a pattern
of offsets, both inside and outside. The
exterior was covered with a 20-year builtup
roof, and spray-painted with a special
green paint which has a luminous quality,
particularly at twilight. The paint also
ages within a short time to resemble very
old bronze.
SCREEN
The usual layout of
OVER THE FOYER
the theatre was reversed,
with the screen placed over the
foyer, thereby combining the space usually
unoccupied in front of the screen with the
foyer. The screen is angled, and set higher
than usual, and the seating arrangement is
curved diagonally across the theatre, giving
greater ease of visibility to the audience
than ever before achieved. This staggered
seating arrangement was made possible
without any mechanical manipulation
at all.
The projection is from the rear of the
screen, and a new optical system was designed
for this arrangement, while the
screen is of a grayish plastic similar to a
television screen.
One of the characteristics of rear projection
is the fact that much higher light
levels may be maintained in the auditorium
than in normal projection, so that foyer
and lobby need not be closed off from the
auditorium.
Another advantage of placing the screen
over the foyer is that additional economies
were made with wiring centers near the
front of the house, closer to main line
connections.
Leading acoustical engineers report that
the interior shape of the theatre providesi
ideal acoustics, with the proper acoustical,
principles built right in, for there are noj
parallel sides from which sound waves may;
'.
bounce back and forth.
The over-all design of the theatre re-j
quires a smaller staff than usual, as it cani
be operated by three persons, a projection-;
ist, a ticket seller and a salesperson in
charge of the concession. Because of the
high level of light in the auditorium it is
not necessary to have an usher to seat patrons.
CENTRALIZED WIRING, PLUMBING
On the second floor, the 18x25-foot projection
room is located directly above the
restrooms. This effects further economj
by centralizing all the wiring, controls
plumbing, etc., for the entire theatre oper-
The extraordinary interior of the La Cosa plainly shows the lines 0/ the distorted letter A upon which the theatre was designed. The
ceiling which forms the upper walls is built of concealed steel ribs, installed alternately with tongue and groove decking. The pattern
of offsets is very desirable acoustically. The screen, over the foyer, is elevated higher than customary and is positioned at an angle
Seating is curved diagonally across the theatre. Patrons enter through doors visible beyond thp low wall at front of the seating.
10 The MODERN THEATRE SECTION
'''a

1
The roof of this rndicolly different theatre is exactly the same as the irtterior, with the same desigr< of offsets formed by steel ribs and woorfcn decking The
surface was covered with a built-up roof and spray-painted with a green paint of luminous quality At the left is a rental store and at the right is the pofio
lobby of the theatre. Below is a closeup of the patio-lobby area. The bazk wall is metal industrial decking The doors open into a small enclosed lobby
which leads to the foyer. The attractive panels are illuminated by spots set in the overhanging cove.
ation in one location.
Veimiculite acoustical plaster and metal
lath were applied directly to the wood in the
auditorium. This provides a relatively inexpensive
way of furnishing the acoustical
treatment desired. The acoustical absorption
was controlled by determinini; the proportion
of the vermiculite plaster to be
water painted, which will still allow
acoustical ab.sorption. and the areas to be
oil painted which seals off and gives a
reflective surface. Since the entire ceiling
and the walls above the wainscoting are
covered with vermiculite plaster, the theatre
would be acoustically much too dead.
However, w'ith certain portions covered with
oil paint to destroy the acoustical absorption,
and w-ith the whole vermiculite plaster
then spray-painted with a special emulsified
water paint, a uniform appearance
was achieved.
Two different shades of blue were used
on the auditorium ceiling and the front
and back were painted in stripes of pastel
Continued on following Page
BOXOFFICE December 6, 1952 11

w
This view shows many of the unusual features of the La Cosa, including the screen which may be seen in the upper left. The doors lead from the
inner lobby, and patrons walk around behind the 5'4-/oo< baffle wall of natural birch to the auditorium seating area which may be glimpsed at the
far right. Patrons in the auditorium are not disturbed by others entering the foyer which is a part of the theatre proper, for the inner lobby serves as
a break beiweent inside and outside. Candy and popcorn are sold at the concession, beverages from a vending machine.
blue, brown and light green. A curving,
pendant lighting fixture of natural birch
has spotlights in the bottom and a fluorescent
tube on the top side to provide both
indirect and high intensity illumination.
Control of noise both from within and
without the theatre has been effectively
achieved in the La Cosa, for with the projection
equipment in front of the theatre
behind the screen from the audience, the
projection noise is well removed from even
those sitting closest to the screen.
ADVANTAGES OF REAR PROJECTION
A number of advantages result from rear
view projection. It eliminates the light
beam over the heads of the patrons in the
auditorium, so that smoke and dust particles,
which usually act similarly to a fog,
no longer diminish the brightness of the
image on the screen. Further, it removes
the need for high ceilings usually required
in theatre auditoriums in order to
project
the beam of light onto a large screen. It
gives much better definition, superior color
reproduction, permits seating patrons
closer to the screen, and affords a wider
viewing angle without distortion. F\irther,
as before mentioned, the greater auditorium
illumination permitted dispenses with the
need of ushers. Also, the use of rear projection
adds several rows of seats to the
auditorium which would otherwise be space
occupied by a stage and front cross aisle.
The special plastic screen which is used
eliminates the hot spot usually seen in most
rear view projection. This is not done by
forming the screen thicker at the center,
but by a method of diffusion in the screen
itself. The screen is formed by being
sprayed on a specially prepared surface to a
thickness of from .011 to .015 of an inch.
After curing, this coating is peeled off.
By working on an angle, the projectors
can achieve more throw than would be at
first apparent.
Two regular-type projectors are used, located
about 27 feet in back of the screen.
Projection is through ordinary portholes,
and the secret of the new optical system is
the special lens developed by Parr Products
Co. for rear projection through a dark
screen.
PATRONS CIRCLE
BAFFLE
The concession which is located in the
foyer consists of a candy case, popcorn
warmer, and cigaret and beverage vending
machine. A five and one-half-foot baffle
wall of natural birch behind a curved settee
separates the foyer from the auditorium.
Patrons enter the foyer from the patio
lobby and circle around this wall to the
auditorium.
The patio-lobby contains the boxoffice
and has four handsome attraction panels
set beneath cove lighting on one side. Walls
and ceiling of the lobby are metal industrial
decking. A small planting area adjoins a
rental store on the left.
The theatre is located on a two-acre site,
and a 250-car parking lot. surfaced with
bituminous paving, is provided.
The theatre was built at a cost of $210,000
by Charles P. Vatterott Co. It is subleased
from the St. Louis Amusement Co. by Hugh
Graham, manager.
CREDITS: Architect: Lewis E. Wilson • Air conditioning:
Kennord • Carpeting: Alexander Smith •
Changeable letters: Bevelite • Projection and sound:
Simplex • Seating: American.
"TVS'
This is the imall lobby between the patio lobby and
the foyer. The outer doors are natural birch, the
inner ones of plate glass, with a design painted in
green, silver and black. This painted decoration
is not only attractive, but acts as a light baffle.
12
The MODERN THEATRE SECTIONI::CE

Li.
PREMIUM-PRICED COMFORT WITH EVERY TICKET
The new Rugoff & Becker
BEEKMAN THEATRE
in New York City
rjfL'CAUlCOS
'ittVER TAKE NO FOfc X
"The Airflo Rockinn Chair meets every
theatregoer's demands for superb comfort
and accvmmodations."
K. N. RiKioKK. Prrsidrnt
Rugoff & Hixker Theatres
Fellheimer & Wagner, General Architects
John J. McNamara, Architect, Special Theatre Consultant
MANY
THEATRES throughout the
country are enjoying consistent
"sold out" business in their
profitable loge sections, thanks to
the lavish comfort of Airflo Rocking
Chairs. Now, the Beekman
Theatre becomes the first to offer
this box office hit to its entire audience.
The 550 TC 706 Airflo Chairs
feature full floating, occupantadjusting,
spring backs— coiJ spring
edge, self rising seats— and extra
wide, double foam upholstered arms.
Backs, seats and arms are upholstered
in fine, long pile mohair. Each
loge chair is equipped with a disappearing,
built-in ash tray for the
convenience of patrons.
Designed for striking beauty,
luxurious comfort and uncompromising
durability, Hev'wood-Wakefield
seating is a sound investment
in future business and long-run
economy. Write today for a fully
illustrated catalogue.
A
HEYWOOD-
WAKEFIELD
>v
Theatre Seating Dieision
MENOMINEE. MICHIGAN
Sales Offices: Kaltimore • Boston
Chicago • New York
BOXOFFICE December 6, 1952 13

AT THE TESMA-TEDA TRADESHOW
•'The biggest and the best trade show ever in the history of the
motion picture industry'" was the general reference made by exhibitors,'
manufacturers and dealers in attendance at the TESMA-TEDA equip-:
ment exhibit held jointly with the National Allied convention at Chicago.
The registration, estimated at some 2.500 or more, was an alltime
peak.
Traffic at the booths, occupying two floors at the Morrison Hotel,
was heavy throughout the five days of the meetings. Not only was
interest high, but buying was brisk, which was viewed most enthusiastically,
not only by the manufacturers and dealers but by the exhibitors
as well.
About 80 manufacturers displayed the latest models of their theatre
equipment and supply products. Photographs on this page show some
of the exhibit booths.
W
Panorama of a corner of one of the two exiiibit floors. Seen are tfte booties of Coco-
Cola Co., Imperial Electric Co., Hollywood Servemaster, National In-Car Heater
Ideal Seating Co., 0. F. Neu Co., Electricaire Engineering Corp., Cretors Corp. ana
Compco Corp.
hi
l\
Activity Is High at RCA's Booth Wagner Sign Has Giant Display
DITMCO Shows Drive-ln Wares
lea

j
Now
I
round-head
I
REMODELING IDEAS FOR HANDY EXHIBITORS
No. 2
An Ash Tray Stand
In
Modern Style
To Brighten the
Theatre Lounge
^/LD-FASHioNEo ash tray stands date your theatre to
your palions. and may not be in harmony with its present
decor. Put them in the basement and malce a few of these.
They may be painted in two or three colors to suit the location.
The base, of course should be painted a darker tone.
You may give this plan to a mill, but we suggest that you
make them yourself. It is detailed for non-professional
craftsmen and you may have an usher with a flair for carpentry
work.
This ash tray stand is made of '8x7',4-inch pine or basswood
and covered with '4 -inch birch plywood igood on one
side I above the base. The solid wood horizontal spreaders
are necessary to keep the sides from warping so use 2! 2-inch
countersunk finishing nails. Of course ^i-inch plywood
would be better but stick to pine if you are making this
yourself. The ornament shown is on two sides, only, and
consists of two squares with mitered corners. The wood
forming the squares is '4x34-inch birch or oak weather bar
for window sills and may be secured at any mill.
The sand box is an aluminum sauce pan about 3 inches
deep with a 9-inch diameter rim. Saw off the handle but
do not remove the rivets, or you will have to plug the holes
to prevent the escape of the sand. Be sure to make the
hole in the top of the stand before you hammer out the
pouring lip of the saucepan.
fasten the bottom of the pan to the spreader with
screws. Take the precaution of allowing about
',4-inch between the spreader and the pan to permit a tight
; fit. Then put in a piece of linoleum or plywood to make
up the difference.
The top of the stand is ' 8 -inch pine. Make it a little over-
size and sandpaper flush with the plywood after nailing
together. The round hole for the pan may be cut with a
small fret saw. Draw a circle, using the pan rim as your
guide. Then make the hole smaller.
The single handle may be polished brass or brushed
nickel or chrome. Use the type that is a bent solid bar
with one screw at each end.
It will look neater.
A MODERN ASH TRAY STAND Adds Smart Touch to Theatres
ALUMinuM ^AUCEPAn
"— '4' RldCMP^T
j-fUOO
This is the second in o series of How-to-Do-lt suggestions
for the small theatre. This feature has been prepared by
Eric W. Hounsom, M.R.A.I.C, theatre designer end decorator,
Ontario, Canada. Simplicity of construction, specification
of stock wood and material sizes, ond a minimum of
carpentry work make it possible for exhibitors to construct
this ash tray stand themselves or supervise the work.
^v
\
BOXOFFICE December 6. 1952 15

\
A Shampoo Twice a Year Adds Life
And Beauty to Theatre Carpeting
Floor Care Manual ... V
The ''On Location" Method: Step-by-Step
by DAVE E. SMALLEY
I HE BIGGEST FLOOR maintenance
problem of the theatre is the care of the
carpeting. Bare floors can be mopped daily
and thereby liept relatively clean, but the
carpeting can be washed only at extended enough to
intervals. At the same time the carpeting
in your foyer, on the stairs and even in the
lounge is subjected to more severe strain
and abuse than carpeting in almost any
other building.
Carpeting does have one advantage over
other kinds of flooring. It absorbs dust and
fine litter. Even a goodly portion of such
accumulations as mud dries on the pile and
is trampled down out of sight into the
backing. Therefore, a carpet can still look
clean when actually it is very dirty. Even
soil on the surface, which has more or less
stained the ends of the pile, can be so uniform
in appearance as to escape notice.
Quick Magazine's Sept. 8tii
SHAMPOO BRINGS OUT PATTERN
report, lieaded, "Popcorn:
It is only when the carpeting is being
shampooed that the accumulated soil on
Big Business in ttie Balcony"
the surface becomes glaringly apparent.
Almost like magic the faded pattern and
spotlights the advantage of half-forgotten colors become distinct and This process is
vivid again.
noiseless bags.
In the care of your carpeting, the first
line of defense is to keep as much dirt off as
possible, and this is best accomplished
with corrugated rubber mats or runners
through the lobby.
has no other choice
Naturally, the best daily routine for
maintaining carpeting is with a vacuum
is
the cleaner, especially with one of the larger
m^'[f
industrial machines. The latter is much
more powerful than the household type
and has a greater capacity. Usually the
mflfl"
theatre carpeting is heavier, deeper than
that of the household and requires stronger
suction to draw the imbedded dust and
grit out of the carpet backing.
GRIT IS INJURIOUS
POPCORN
This daily removal of grit from your carpeting
is something more important than
.iust a sanitary measure. The grit consists
carpeting.
of tiny bits of cement, sand and other hard,
sharp particles carried in on the shoe soles.
Settling on the carpet backing at the base
of the pile, and under the pressure and
shifting of traffic, this grit cuts the pile in
WtH» in for catalogue of our complete
two at
line of concession bags.
the base, causing the gradual disintegration
of the carpeting.
Rex Specialty Bag Corp. Also, dust allowed to remain in the backing
of the carpet tends to promote 101 Ondardonk Av«nue • Brooklyn 37, N. Y. decay.
A thorough cleaning each day with a
vacuum cleaner will do more to preserve
your carpeting than anything else you can
do. But vacuum cleaning alone is not
keep your carpeting both clear
and healthy.
That overcast of traffic stain, previously
mentioned, which dims the design and
colors of the covering should be removed
at least twice a year, partly for the sake
of appearances and partly for the furthei
preservation of the carpet.
SHAMPOO TWICE A YEAR
As has just been said, dust left in the
carpet backing promotes decay. The traffic
stain on the pile also promotes decomposi-;
tion. For these reasons, along with thel
equally essential need for sanitation, thecarpeting
must have a good shampooing
no less frequently than twice a year, preferably
in the fall and in the spring.
Since the carpeting in theatres is nearlsj
always tacked down, wall-to-wall, the ex'
ception being the aisle runners, there is nc
choice but to shampoo it on the floor
known as the "on location'
method and consists of scrubbing the carpeting
with a floor machine and picking up;
the dirty lather with an industrial typ(|
'
vacuum cleaner.
We have just said the theatre operatoi:
than the on location
method if we wants his carpeting shampooed,
for certainly he would not consider
removing the carpeting for plan
cleaning. Not only would plant cleaniiu
be very expensive but the show would havi
to shut down for several days while tht
renovating job was being consummated.
PROFESSIONAL CLEANING AVAILABLE
There are professional on location car
pet cleaners and some of the plant cleaner
employ the process as an adjunct to thei
regular business, since it is the only prac
tical way to clean larger areas of installe*
There is no reason, however, wh;
you cannot shampoo your carpeting your
self as we shall describe in the followini
paragraphs.
Even though you call in
professionals t
clean your carpeting by the on locatloi
method it is well to know how the worl
should be done. Too frequently it is beim
Continued on page I
J
*.f
16
The MODERN THEATRE SECTIOl
M

CARPET LUXURY and ECONOMY begin under the rug
with
SPONGEX RIPPLE
the new sponge rubber rug cushion
What a quality rug cushion
means to a carpet
Superb comfort and real economy lie under the rug
with Spongex Ripple. Air, under row after row of
resilient rubber arches, gently rushions everv footstep
for nuiximum walking comfort and minimum carpet wear.
See Ripple and prove to yourself that only Ripple
has these advantages:
• Makes any carpet luxuriously soft to walk on.
• Is clean— cannot shed fibers or hairs about
the floors.
• Is moth and vermin proof— non-allergenic.
• Has non-skid action unequalled by any other
rug cushion.
/
Longer life ... A good nig cushion
more than doubles the life of any
carpet.
lasting beauty. . . .\ po(l rug cu.sh-
11)11 n(\rr mats down. It stays ever
resilient to protect the carpet's
original beauty.
Yearly economy... Good carpet laid
on a (!(M>d cushion costs less p«-r
year than the same carpet uncushioned.
/
• Costs no more than most hair and fiber pads.
Specify that your carpets be installed on Ripple. You'll
be pleased at its cost, amazed at its performance. Ripple
is available in weights of 45 and 60 oz. per sq. yd.
For free Ripple samples and further
iiiforiiiation see your floor covering
dealer, or write us today.
SPONGEX
THE SPONGE RUBBER PRODUCTS COMPANY
516 Derby Place Shelton, Conn.
IJIW'''
lOXOFFICE :: December 6, 1952 17

'
;
'
'•
FLOOR CARE MANUAL
Continued from page 16
ittos mm
m^m mmn
Red, Yellow, Blue and Green
Chrome trim. Chromium plated top
• ELIMINATION OF BLACK
MASKING ADDS MAGNITUDE
TO THE PICTURE.
• SPECIALLY
A NEW DIMENSIONAL EFFECT.
DESIGNED WINGS GIVE
• SURROUNDING LIGHT AREA IMPROVES
THE ILLUSION OF DEPTH.
NO PERFORATIONS FOR PERFECT VISION
FROM EVERY SEAT.
• CUSTOM MADE AND INSTALLED IN EVERY
SITUATION.
i DISTRIBUTED THROUGH LEADING SUPPLY OEAlfRS IN ALL FILM CENTERS
B. F. SHEARER COMPANY
2318 SECOND AVE., SEATTLE 1, WASHINGTON
OFFICES IN LOS ANGELES • SAN FRANCISCO • POJtTLAND
Improvement Pays . . . Do
* iOUNO (OUirMlNI L
ADLER
CHANGEABLE LETTER DISPLAYS
ADLER GLASS-IN-FRAME DIS-
PLAYS — "REMOVA- PANEL"
FRAMES — "THIRD DIMEN-
SION" PLASTIC & CAST ALU-
MINUM LETTERS.
'
ADLER "SECTIONAD LOW COST
CHANGEABLE LETTER DISPLAYS
WRITE FOR FREE CATALOG
ADLER Silhouette Letter Co.
302I0 W. 36th ST., CHICAGO 32, ILL.
it Now!
done by beginners with insufficient Icnowledge
and experience, and even by some of ;
'
the old timers who lack all of the equipment
essential for a good job. Many of
these operators are still using the old
technique of merely scrubbing the carpeting
with a soapy solution which is allowed
to dry in the carpet.
They make no effort I
to remove the dirt, relying upon the cleaned'
upper surface of the pile for the customer's I
approval. Since the carpet does look much
cleaner the approval is usually forthcoming,
whereas all of the dirt remains in the
carpet, having been merely washed loose at
the top of the pile and allowed to settle
in the backing.
SCRUBBING ALONE NOT ENOUGH
If your carpeting is being cleaned by
nothing more than a scrubbing, if no effort;
Is being made to remove anything, you;
are getting an inefficient job, whether you
are having a so-called professional do it or
are doing it yourself. Not only are you
leaving the dirt in the carpeting but probably
are adding a soap deposit which increases
rather than lessens your problem.
The correct and effective way to clean
carpeting on the floor calls for the removal
of the dirty lather as fast as it forms. This!
is best accomplished, as just indicated, with;
a suitable vacuum cleaner and the process.]
from start to finish, is described in the
following paragraphs. If you have thej
equipment you can do the job yoursell
about as well as a professional, but if you
employ the latter to do the work, you should
see that he does it
right.
First, the dry carpeting should be
vacuum cleaned before the scrubbing process
begins. If it is a rug and fairly dirt>
it will be well to vacuum clean both sides
To do a first-class job you will, of course
need a rug scrubbing machine which is
nothing more than a converted floor polisher.
A solution tank is attached to tht:
handle of the machine and a small rubbe)
hose connects the tank with a tube extending
through the base of the floor machine
This tube feeds the cleaning solution eithei
onto the top of the special, perforatec
brush or through the center of the brusl
and thence to the carpet.
A HEAVY LATHER NEEDED
The kind of cleaning solution used, com
monly referred to as "shampoo." is o^
major importance, one of the chief requi
sites being the capacity to form a heavyl
stable lather. More about these carpe
cleaners will be told later on.
To begin shampooing, start in a cornei
allowing the floor machine brush to rui
idle above the carpet until the bristles ar,
charged with the cleaning solution. Neve
start a dry brush on the carpet. In fad.
some operators soak the brush for a whilj
before they begin cleaning.
When the solution begins flying off th
brush, you can lower the brush onto th
carpet, raise the wheels and proceed wit
mi
Chicc
n
18 The MODERN THEATRE SECTIOli
htE

I
mm tc
)T ENOUGH
«iiig cleanw
j
*iiis.ifnor:: !
Tic

eac
d
The new exterior of the remodeled Everett The
atre w'rth its spectacular readerboard and neo
lighting is shown at left. In addition to the box
office, all other exterior paneling is reddish
brown marble. The four-way illuminated dispio
panels are /2'/ix5 feet and bordered with Alum,
nex. Below is the theatre as it appeared a fe<
months ago.
-Jer
-all
.«
li
m
ilals
REMODELING
PROJECT:
WASHINGTON THEATRE GAINS A NEW FACE
Extensive Exterior and Interior
Remodeling and Redecorating
Create a Completely Modern Showcase in the Everett
by DAVID A. BALLARD
Vt hen the EVERETT THEATRE ill Everett,
Wash., reopened recently after completion
of a major remodeling program, patrons of
the Evergreen Theatres Corp. showhouse
could hardly believe that they were in the
same theatre. Seldom has a more ambitious
refurbishing job been undertaken on any
theatre, and the results were breathtaking.
Up to $100,000 were spent on the house
which seats 980 and draws a general patronage
from a population of about 75,000.
It is a downtown B location on a 75x120-
foot lot on a major city thoroughfare.
which seems spacious because of the extensive
use of glass. The foyer, decorated in
a warm gray tone, is dominated by a beautiful,
new custom-made concession bar or
etched aluminum floral design. It i
located directly in front of the glass door
t
A V-SHAPED MARQUEE
From the modern, unusual box office to
the relocated and enlarged exits, the house
is entirely new. A striking display effect is
achieved by the new marquee and brilliantly
lighted reader boards which extend over
the sidewalk in a shallow V with attraction
copy on each side which can thus be seen
from both directions. Colorful red and
green plastic letters are used.
The boxoffice and the facade are done in
beautiful reddish-brown marble and glass,
with large Aluminex display frames, 12 '/2
x 5 feet each, lighted from all four sides.
Boxoffice drapes of original design enhance
its attractiveness. The entrance doors are
all glass, and lead into a fairly small foyer
This view shows the attractive foyer, which, though small, appears spacious due to the extensive use
glass. The concession bar is located directly in front of the doors for maximum attention, and
enhanced by an etched aluminum design and candy-striped pillars.
f
20
The MODERN THEATRE SECTIOl

H_
for maximum attention. Display areas bulll
into the bar show off the mcrchiindlse
while permitting an uncluttered counter
top. On each side of the bar are harmonious
ond attractive receptacle.s for disposal
of candy wrappers, popcorn baKS. etc.
The Interior painting and decoratlnK follows
a modern theme. The carpet pattern
an over-all design of predominating gold
Is
and red scrolls and flowers which blends
tastefully with the walls, ceilings, and
functional furniture. Rece.sscd lighting In
the foyer and recessed dome lights In the
mezzanine add depth and beauty to the
celhng.
Restrooms are all tile. The ladles lounge
Is done in colonial decor, with a powder
table and a large gold mirror.
SPECIAL LIGHTING EFFECTS
The auditorium was completely redone.
New retractor chairs were Installed and
beautiful new draperies were hung. The
procenlum arch has a new type of lighting
In the form of a gang of 1000 watt floods
mounted on the face of the balcony In
metal containers, and adjustable to cover
all areas of the arch. Colored lenses are
used also to give different color effects.
The new grand curtain is a spectactular
and beautiful gold Austrian drapery massed
with side draperies in pastel colors. On
each side of the arch are bone white
ornamental abstract designs that blend into
the draperies and appear at intervals on
blue-gray side walls. The ceiling under the
balcony is a rust color.
NEW PROJECTION EQUIPMENT
The renovation program did not include
television equipment. However, new simplex
sound and projection equipment with
Looking toward the proscenium o.v,, -.ih ,i, .f^^d, AuUrian drapt, grand curtain, llanktd wil/i poile/-
colored iide draperies The abstract figure in bold relief on the sidewall ii tollomed by others at
intervals along the length of the auditorium New seating was imtalled in (h« Ihtctre
This view shows the screen
area ond front of the
theatre as it appeared before
remodeling Observe
the improvement that was
mode by replacing the wall
treatment with plain surfaces
and bold wall plaques
shown above.
Kollmorgen lenses and a Walker P.M.
screen were installed by National Theatre
Supply.
The theatre was closed for three months
during the remodeling.
The re-opening of the Everett was
marked by an impressive ribbon-cutting
ceremony with Mayor of Everett Louis
Uzelman. theatre manager Will Cooley. and
Ftank Newman, sr. president of Evergreen
officiating. The ribbon-cutting event was
preceded by a spectactular street celebration
highlighted by fireworks, searchlight
display, music and a performance by the
sheriff's mounted posse.
The handsome upstairs lounge in the Everett is furnished with modern p/eces ond the floors ore car
peted in red and gold. Recessed lighting adds to the decor The manager's office is located behind
the attractive glass screen which rises above the planting box.
IMPRESSIVE OPENING CEREMONY
Other Evergreen officials attendmg the
opening were William H. Thedford. vicepresident:
G.S.G. Patterson, auditor:. Vic.
Gauntlett. advertising director: Prank
Christie, purchasing manager, EH Keyes,
booking manager: Russell F. Brown, district
manager from Portland: Le Roy Kastner,
city manager from Bellingham: John N.
Bertz of Wenatchee: Harold Murphy, manager
of the Egyptian in Seattle: and Del
Larrlson. Seattle city manager.
"The Everett Theatre lent itself beautifully
to the remodeling and renewal pro-
Continued on following page
BOXOFTICE December 6, 1952
21

22 The MODERN THEATRE SECTIO^j JH^jj
i
'
REMODELING PROJECT CREATES COMPLETELY MODERN SHOWCASE
Continued from preceding page
gram," said Prank Newman. "No expense
was spared in securing the finest in everything
which went into the remodeling and
I am thrilled with the results. This is, in
our opinion, the most modern and beautiful
theatre in the Pacific Northwest."
B. Marcus Pi'iteca designed the remodeling
of the theatre, and Carl Mahne, Evergreen
purchasing agent was in charge of
the work.
With its re-opening, the Everett will continue
with its original daily, continuous,
first run policy.
CREDITS: Architect: B. Marcus
Priteca * Changeable letters:
Bevelite • Display frames:
Aluminex • Carpeting: Alexander
Smith • Seating: American.
At right is a view of the new
Everett, showing the seating,
white abstract wall designs and
two of the special lights for
flooding the proscenium arch.
Below is a view of the house,
looking toward the rear, as it
appeared before the remodeling.
Charles F. Roth, manager
of the 11th International
Heating and Ventilating
exposition, scheduled
for the Amphitheatre,
Chicago, January
26-30, has announced the
availability of additional
exhibit space.
Before remodeling. Auditorium after remodeling.
Two outstanding upholstery pile fabrics
of distinction made especially for
theatre seats.
These luxurious upholstery pile fabrics
feel and look soft — yet they stand up
under the hardest wear — keep
their new looks longer. Dust and
ordinary stains clean quickly and easily —
giving attractive appearance
with low'cost maintenance.
25^
SIDNEY BLUMENTHAl & CO. INC.
ONE PARK AVE. • NEW YORK 16, N. Y.
pazt luetic* fn cm PuapoM*
— -z:. May we send you samples?
Ask about "Loma-Loom",
the sensational neiv carpet
with the built-in sponge rubber back.

lL
.^'
Not just claims but VISIBLE improvements
distinguish the NEW 9 mm
"Suprex" projector carbon in any 9-8 mm
copper-coated high-intensity trim.
AND THAT'S NOT ALL! With an optimum
current range of 65-75 amperes, the
new 9 mm "Suprex" carbon and the 8 mm
"Orotip" C negative carbon can be substituted
directly for the 8 mm-7 mm carbon
trim up to 70 amperes*. Merely install
appropriate holders and guides in your
present equipment and get:
• More light at slightly increased current
• Equal light at same current
• Lower carbon consumption and cost
• Better light distribution at all currents
• Above 70 amperes, see your theatre supply dealer
for his equipment recommendations.
D'FFEHEHCE!
!^„y WISE'»E«**"i TO SEf
THE
7*A# Urms 'Smfir0s" amJ "Ontip' art trmd» • mmrk$
•f Vnimn Carkidt mnd Cmrhmn ('•rp»rmti»m
NATIONAL CARBON COMPANY
A Division of Union Carbide and Carbon Corporation
30 £m»i 42nd Str^ml, Maw York 1 7. M. Y.
DiMiricl SaUi Oficfs: AlUnla, (^hica|i>. Dallat, K«n««t City.
New York, Pilttburih. S«n Krancivcn
/« Cmmada: National Carbon Limttcd. Montreal, Torunlo, Wianipcg
BOXOFFICE :: December 6, 1952 23

J
I
I
'li
EACH
system of wiring and the equipment supplied
by it represents a wide variety of applications,
maintenance methods, and fluctuating load
demands. The theatre maintenance man should
know intiimately these various factors and conditions,
and keep the electrical system in good
operating condition for both normal and emergency
requirements. A regular, detailed survey of the
system is essential to achieving this result, and
L. E. Pope offers such a survey in this installment
of the Manual of Preventive Maintenance. L £. Pope
CHECKING THI
l-;-i«w>KvvK-X"aw
THOROUGH SURVEY OF ALL
PART TAR I AIA yiy
BRANCHES IS IMPORTANT
by L. E. POPE
Preventive Maintenance of the Electrical System
marked or labeled to permit quick and correct replacement': f-
— ^'
IK (Oils
ai
Last month the author described the purpose and need for
a proper maintenance program for the theatre electrical system,
and in section No. 9 pointed out that if a survey is carefully
conducted and recorded periodically , the complete system
is always clearly identified as to connected devices, circuits,
feeders and departmental or building load conditions. Questions
in the detailed survey he suggests follow.
10. SUGGESTED THEATRE SURVEY GUIDE,
GENERAL WIRING CONDITIONS
A. Adequacy.How old is the wiring? Has the load been
increased? Has the service been enlarged? The
feeders? Have alterations been made permanent?
Or temporary? Is system overloaded? Are future
additions planned?
Have future loads been provided
for?
Is a plan of present wiring available?
B. Insulation. Has an insulation resistance test been made in
accordance with Section 513 of the N. E. C?
Have any
parts of the plant been damaged by fire? Which runs
are subjected to: Seepage? Condensation traps?
Oil accumulation? Excessive temperatures?
Natural deterioration?
C. Heating. Are lugs or terminals electrically secured?
Are all buses and tap-off contacts: Clean? Securely
clamped or bolted?
In contact alignment?
Are AC feeders free of inductive heating: In conduits?
In metal ducts? In bus clamps? Are heavy resistors
properly ventilated and isolated from massed conductors?
D. Safety. Are safeguards provided for protection against shocks
from; Dangerous voltages? Live parts? Near
grounded surfaces, machinery or piping systems? .: Are
conduits, enclosures, control devices or supports guarded or located
to minimize: Stumbling? Dangerous tripout
blows? Crushed hands or fingers? Are employes
protected against: Accidental starting or over-running of
machinery?
Opening switches under load?
Fu.se blowout flashes? Explosions?
E. Overload Protection. Are all feeders and circuits protected
with automatic overload protective devices to correspond with
N.E.C. capacity ratings? Have they been altered,
bridged or otherwise tampered with?
Are they plainly
F. Makeshift Wiring. Are temporary wires to be replaced anc
made permanent? Or removed? Have alterations
been properly designed to suit the main layout?
G. Dampness. Does wiring in damp locations exclude moisture?
Are conduits suitably drained? Are couplings
and outlet connections leaded? Are devices de-i
signed for damp locations?
Are gaskets intact?
H. Corrosive Acids and Gases. Are copper surfaces coated tci
prevent corrosion?
Have enclosures been designed to
exclude injurious effects?
I. Hazardous Locations. Are certain areas hazardous?
Dust? Vapors? Lints? Liquids?!
Can electrical equipment be isolated from such exposures?
Are present devices designed for maximunii
protection in the specific location?
J. Heat-Fire Resistance. Aie high-temperature-area conductors,
holding up?
Will maintenance economies result from
asbestos insulation?
;
K. Mechanical Injury. Are there loosened or damaged conduits,
fittings and equipment? Can maintenance and inter-:
ruptions be avoided by: Relocating? Strapping?!
Tightening? Recessing? Guarding?
j
L. Grounding. Are system, equipment and conduit grounds of
Code capacity? Suitably protected against injury?:
Are resistance values at artificial grounds sufficiently
low? Is static electricity generated? Correctly
grounded?
Are lighting arresters intact?
Are portable devices polarized and wired to ground plugs?
11. SERVICE AND DISTRIBUTION WIRING
I
A. Substations, is present service primary or secondary voltage?'
Will private transformer station reduce power bills?
Are isolated buildings more efficiently supplied by
outlying transformer stations? Does present service
provide lowpst power cost?
Continuous supply?
Adequate capacity?
Minimum liazard?
B. Conversion. If DC. will AC changeover effect economics?
If 220 volt AC, will higher voltage changeover relieve
present feeder overload and permit expansion?
j
:)iio«J Co
!::p'er(
k flei
n
-: :c: D
It
'Sfjfooi
24 The MODERN THEATRE SECTION

I
0.
Will
'
I
A MANUAL OF PREVENTIVE
MAINTENANCE FOR THE THEATRE
THEATRE
ELECTRICAL SYSTEM
C. Power Factor. Is system overload due to low power factor?
Can synchronous motors or capacitors be employed
economically to correct this condition?
B. Control. Are controls located for maximum saving in steps?
For convenient control of mechanical devices (clutches,
valves, levers, hopper gates, etc.)? Are orfHitintiMi
* ^^^^'
I
Metering. Are several units served and metered separately?
common service and common metering reduce
power costs and upkeep? Will department metering
provide valuable operating data?
E. Demand Control. Will demand recording and alarm devices
permit power cost economies?
starting, stopping or jogging stations advantageous? ~ _...
Are safety disconnects provided at out-of-slght motors? „
Are remove load indicating ammeters needed? Are
several motors interdependent?
Will outage be avoided
if electrically Interlocked for: Sequence starting?
Tripping? Group starting? Are controller
locations upon (permanent supF>orts?
Free of vibration?
Isolated from Injury?
F. Off Peak Control. Are certain units operable only during offpeak
hours? Can separate feeders be arranged for
their sub-metering?
G. Service Clearances. Is present service too low?
Subject to accidental damage? Are overhead spans
obstructing traffic? Do they Interfere with firemen?
Do they need re-wiring and new supports?
Will new underground runs prevent shutdown? Reduce
hazards?
Are wall-bracketed runs interfering with
exterior operations?
C. Accessibility. Do present wiring connections Interfere with:
Motor removal?
Belt or chain adjustments?
Switch or starter operations? Resistor cleaning?
Starter maintenance?
13. LIGHTING SYSTEM WIRING
A. Wattage Provisions. Are feeders and circuits adequate for
providing correct wattage throughout the theatre?
Is spare future capacity provided for?
H. Feeder Flexibility. Are the theatre machinery layouts changed
often? Can wiring be provided readily?
Do changes involve: Expensive feeder alterations?
Dangerous temporary work? Expensive cutting or
drilling?
Capacity limitations?
I. Load Centers. Can feeders be redistributed for minimum
subfusing maintenance? Are load centers: Readily accessible
for maintenance? Isolated from avoidable
moisture? Fumes? Dust? Corrosion?
Mechanical injury?
J. Load Balance. Are circuit connections evenly balanced on
outer poles of 115/230 volt DC? 3-Phase, 4-Wire?
Miscellaneous polyphase?
K. Underground Systems. Are manholes and hand holes accessible
for cable repairs and conductor replacement?
Are
walls and covers in good order?
How about drainage?
Is ventilation good?
B. Outlet Locations. Have outlets been provided for: General
distribution reflectors? Local units? High
bay units?
Watchman or cleaning lights?
Yard lights? Pit lights? Gauges and Indicators?
Exits and stairs? Portables?
Pilots?
Are these outlets correctly located?
C. Maintenance. Are lighting units: Accessible or adjustable
for cleaning? Lamping? Guarded?
Self -leveling? Vibration insulated? Thief protected?
D. Control Are outlets controlled from: Panelboard?
Wall switches? Ceiling pulls? At sockets?
Are manual or remote-controlled master switches
practical for large groups, with several control stations?
3-way switching? 4-way? Lock switches?
Indicating lamp annunciators?
Are lights
being wasted through lack of convenient controls?
Lack of pilots? Are fire exits on separate emergency
throwover controls?
12. MOTOR AND CONTROL WIRING
A. Efficiency. Can largest motor be started satisfactorily when
other motors are running?
Are motors so wired that
interruptions from excessive overloads interrupt other important
motor operations? Can motor or control repairs
be made safely without working "hot" group feeders?
Can motors be rearranged without expensive delays?
Dangerous temporary work?
Are portable motors operable
without employing excessive lengths of cords?
WUl cable reeling devices methods reduce time and interruptions?
E. Wiring Devices. Are switches capable of controlling lamps of
high wattage inrush? How are plates insulated?
Have heavy duty industrial type receptacles and plugs
been installed?
Do they provide grounding protection?
Are sockets and switches loose, flickerj- or faulty?
Are devices rugged enough to withstand abuse? „
F. Voltage. Are automatic regulating devices provided to protect
against wide voltage variations?
Continued next month
BOXOFHCE December 6, 1952 25

I
Zone.
I
'mix^
"62% of
Our Concession Sales
."
Are from Popcorn . .
"... and that's an average over an extended
period of time," says Hiram Meeks, Manager
of the Waterloo Theater, Waterloo, Iowa, a
Dickinson Theater. "We believe that such
high sales are due to the efficiency of our
Manley Console Popcorn Machine!"
(Sf,
ANLEY, INC.
Wyandotte St.
Nobody Outpops Manle]
THE BIGGEST NAME IN POPO
THROUGHOUT THE WOR
You'll see popcorn sales and profits
jump to new highs when you switch to
a Manley Console or Aristocrat Popcorn
Machine. Don't wait another day to
get the facts! Mail coupon now!
i-
1
^^0^^
I
MANLEY, INC.
BO-1252 1920 WyandoMe St., Kansas City 8, Mo.
Q Please send me complete information on Manley P'CO(
Machines.
Please have a Manley representative coll with facts as "' W
can get more popcorn profits.
Name.
Address.
Firm
City .
.State.

)
Jjjj
NITID F0« PROGKESSIVE EXHIIITOM
IBHHIiiB^'
Mammy's Kitchen
Featured
By Plantation' Drive-ln
Concession Keyed to Unusual Screen Tower i
Which Resembles Old Southern Mansion
|^U!
f^ STATELY SOUTHERN mansion on
Highway 71. two miles south of Neosho.
Mc, is actually the back of the screen
tower of the Edgewood Eh-ive-In Theatre.
Reminiscent of the Hermitage, historic
home of Andrew Jackson, near Nashville.
Tenn.. the tower building. 60x60 feet, actually
contains four apartments, and the
front windows are curtained and lighted.
Wayfarers have often stopped to learn who
lives there.
THEATRE NAMED FOR FAMILY ESTATE
Hugh Gardner, owner of the theatre,
says the name was taken from that of his
grandfather Gardner's plantation in west
Tennessee, and in keeping with the old
southern tradition of having the kitchen or
cook house separated from the residence,
the concession building in the center of
the 20-acre area is identified as "Mammy's
Kitchen," by a large green neon sign.
The concession building, which also
A view of one side
of the Y-shaped concession
counter at
the Cdgewood The
face of the counter
is green plastic, the
top is gold formica.
Business is always good at Mammy's Kitchen for the management keeps a close watch on the quality
nf the food, beverages and other items sold, and service is courteous and fast.
This screen tower building is
built of 12 different laminations
of wood on a concrete base It
contains four apartments The
ticket office at the right is
equipped to handle two /ones
of traffic Green neon letters
ore used on the white steel
identification sign at the left.
houses the projection room, is built of concrete
blocks, painted white. Mammy's
Kitchen is finished throughout in naturalfinish
knotty pine which is kept waxed and
polished regularly. The floor is red and
green asphalt tile.
Large sliding barn doors admit patrons
through twin screen doors, and they pass
up either side of a V-type counter to the
one cashier at the front center (Mint for
speedy flow of traffic. Concession items
-sold are identical on either side of the V.
sCilySi*^
"HUGHBURGERS" ARE FAVORITES
One of the specialties of Mammy's
Kitchen are hamburgers made so dellciously
that they have won a district reputation,
and some national fame through the
tourist trade from the nearby Ozark resorts
and the servicemen in Camp Crowder.
located just 1.000 feet to the south of the
drive-in. The hamburgers are made accord-
^ Continued on following page
27

MAMMY S KITCHEN AT DRIVE-IN
wrn^^iA/^ (ffpcff^^M dfiju^r
BUTTERLIKE AROMA .
. . stops
em in their tracks — makes 'em want to
eat popcorn.
BUTTERLIKE APPEARANCE
. . gives your popcorn a golden hue
, . makes it look good enough to eat!
BUTTERLIKE TASTE .
.
that satisfying flavor that makes
'em want to eat more popcorn!
POPSIT PLUS
ONLY ^^-"*'"^'*^'— GIVES
YOUR POPCORN THESE THREE FEATURES!
P\\is less cost per bag, fewer
"duds", easy to measure
accurately, pours in all weather
Continued from preceding page 1
ing to the special recipe used by the Hugh
Gardner's cook in their own home, and
patrons, feeling they deserve a name to
set them apart from the regular variety,
call them "Hughburgers."
Two hundred of the sandwiches aie prepared
ahead of opening time, and kept
warm in four-drawer electric bun warm-
7/ie large patio in front of Mammy's Kitclien is a
popular spot with patrons. Entrance to tf>e concession
is through the two sliding barn doors with
inner
screens.
i|)i|p§i
/Morfe hi C. F. Simonin's Sons, Inc.
phua. 34, pa.
ers, from which the patrons serve themselves.
They are sold for 25 cents.
Another favorite at the Edgewood Drivein
is hot chocolate, with a marshmallow in'
each ten-cent cup.
All concession items, from cold drinks to
popcorn and peanuts, are watched carefully
for quality. Edward Harris, manager
of Hugh Gardner theatres, says that one
doesn't have to advertise good food, because
it takes care of that itself.
Improvement
wws...
Do If
NOW!
HIGH COST Improvements
are those you fail
YOUR PATRONS
to make!
keep coming if your place is attractive
Want a dispenser that's easy to service?
Your concession employees will like the SODAMAKER.
The SODAMAKER offers eosy maintenance. Gravity-fed
syrup eliminates pressure tanks, syrup and pressure noses,
and pressure regulators. Water and syrup adjustments are
easily occessible, and no special tools are needed.
.... Dealer Territories Open ....
SUPERIOR REFRIGERATOR MFG. CO.
822-824 Hodiomont Ave. St. Loui* 12, Mo.
ONE CASHIER FOR BOTH LANES 1
Concession personnel consists of one employe
at the grill, five or six persons behind
the cafeteria counters, and one cashier. All
wear gieen and white uniforms.
An attractive patio in front of the concession
is equipped with 50 canvas deck'
chairs in green, red and yellow.
The Edgewood has a capacity of 500 cars,;
with ramps laid out on a 40-degree angle
from the screen, so that every car po.':ition
provides a good view from the screen.
Speaker posts have been set 20 feet apart,
cars
giving an ample amount of room for
with wide doors, and making entrance and
exit for all cars much easier.
An outstanding safety featui-e is, that
with the double-lane highway and the theatre
facing west, it is easier to exit since
the east drive for the north traffic goes
toward Neosho. Also, about 200 feet north
of the exit, highways divide the traffic
three ways. Even a capacity crowd is
easily out and gone during the ten-minute
break between the fh-st and second shows.
EVERYTHING FOR THE CONCESSIONAIRE
Popcorn Equipment
Candy Floss Equipment
Popcorn, Oils, Boxes and Supplies
Kiddie Rides
Write for catalog . . .
CONCESSION SUPPLY CO. "/e'do'n" olli
28
The MODERN THEATRE SECTION
I

I, U*
•
*_L.
It pays fo give ijOQrpdfrom whaf tfiey mri
ON THE SCREEN
forexte profifs... display popular
Wrijjet^ SpMrmint . Doublemfnt ^nd Imj Ruff' Gum
1,
f
BOXOFFICE :: December 6, 1952 29

]d
v>wA/WV
A Screen Trailer
For
Coca-Cola
25 Year
Candy Habit
that's Growing
Every Day
is available
in this
theatre
I
and after
the
performance
Folks are just plain used fo
having Old Nick and Bit-O-
Honey around ... in vending
machines and theater lobbies
the country over. A Quarter-
Century of nation-wide acceptance
is the proud claim of these
luscious
bars.
And no^-onother
delicious bar joins
this profitable pair...
%Vj
Top-quality coconirl and
chewy caramel blended
to make a bar growing
rapidly in popularity
every dayl
Write for samptes and information fodayl
If
i
you buy from a supplier, please include his name,
SCHUTTER CANDY COMPANY
4730 W. Augusta Blvd., Chicago 51, III.
the manufacturers
of the
BUCKINGHAM
beverage dispensers
and other
non-carbonated
beverage dispensers.
modern refreshers, inc.
55 East Washington Street
Chicago 2, Illinois
The Coco-Colo Co. has made up o
trailer (or use in theatres, which it is
offering gratis to exhibitors. The trailer
is in color and consists of the six "shots"
shown above, which fade into one another.
It is scored with a musical background.
Bxhibitors may obtain this
merchandising aid, without cost, through
their local Coca-Cola representatiyes
or by writing the Coca-Cola Co. at
Atlanta, Go.
The NEW Patented SPEED-SCOOP
Three times more efficient. Scoop ond pour o
bogful of popcorn In one single cosy motion.
Made of light, stainless aluminum. Cool hardwood
hondle. Perfectly bolonced for moximum
efficiency and speed. Only $2.50 of your Theotre
Supply or Popcorn Supply Dcoler.
SPEED-SCOOP
109 Thornton Ayo., Son Francisco 24, Calif.
30
The MODERN THEATRE SECTION

PROJEQION AND SOUND
00
Easy-To-Foliow
Directions
For Servicing Amplifiers
by WESLEY TROUT
%m KT S TAKE UP
in this issue, and the
next several issues of
Modern Theatre,
step-by-step simplified
amplifier servicing
data. Audio amplifiers
are not so
complex that you will
have a hard time understanding
the cir-
(.u.:^ \\'c will ^t.ut with an amplifier circuit
using not so many tube elements and
advance, later, into more complex circuits
of the modern theatre amplifier. With a
little study of text books on the subject,
such as radio and audio amplifiers servicing,
and data that will be presented in this
department, I am sure you will obtain a
good working knowledge of theatre sound
systems.
KEEP COOL AND THINK
Trouble-shooting requires ordinary Intelligent
thinking, keeping cool and working
systematically. A thorough understanding
of his equipment is a "must" for every
projectionist desiring knowledge on general
maintenance of sound and projection
equipment. A competent projectionist, in
my opinion, is one mentally alert, eager to
learn more about good sound and projection,
how to service such equipment. Regardless
of whether the theatre has sound
service or not—he must be prepared for
trouble and know fairly well what to do!
If sound goes off suddenly or volume suddenly
decreases, there is not too much time
for prolonged reflection—the show must go
on as quickly as possible. Don't entirely
depend on your service engineer for many
minor troubles, because he may be several
hundred miles from your city and it would
take time to get there. If you have a fair
knowledge of servicing sound and still can't
clear the trouble up completely, you can
'phone him, and he will tell you what the
cause may be. You can, by acquiring servicing
knowledge in this department and
text books, more intelligently understand
his instructions and quickly clear up the
trouble.
GOOD TEST INSTRUMENTS IMPORTANT
The modern theatre amplifier is ruggedly
buUt, contains components well constructed,
having plenty of capacity to carry
voltages, etc. It is a very fine, delicate
piece of equipment. Don't use cheap test
instruments for trouble shooting—they are
practically useless for checking circuits as
most of them draw too much current. Buy
your equipment from a reliable source so
it will give dependable service and true
readings. Indispensable Is a good, high Internul-resl.stance,
multlple-ranKe, combination
voltmeter-miUlammcler; next hlKh
quality, high-resistance hciidi)honps. If you
don't have the nece.s.sary equipment for
checklnR circuits, it may take you hours to
find an open or short, defective condenser,
resistor or choke. Good voltmeter is absolutely
necessary for checking your power
supply. Power supply and tubes should
always be checked first! A good tube checker
is of paramount importance in any projection
room.
USE
HIGHEST RANGE
Next In importance is to take care of this
equipment so it wlU always be ready for
instant use. Always use the highest range
on meter, if you don't know how high the
voltage is in the circuit you are testing
it will be safer and avoid damaging your
Instrument.
An output meter is very useful for testing
focus of sound lens and running transmission
tests. The unit of power output of
: •
•: ."' Ut-clbeh or
uay umpiiticr i.-> in' >
watLn, but engine*-! li-clxb a.s the
more convfiilenl unit for .vjund m'-a^urfmi-nl-H
Moat muHl-ranKi- voltmi-t'r.\ have
drclUU on the scale. U th«y mrt quality
Instruments.
A reel of good musical recording Is excellent
for testing the system, from time to
time, for quality reproduction, a general
check on all frequencies. A number of sixfoot
test loops for checking sound lens
focus, lateral guide adjustment and a
•buzz" track loop. A few good frequency
test records are excellent, but I favor a
reel with various lest frequencies to the
records, I find pluno recordings best for
checklns flutter in a sound head.
SERVICING AUDIO AMPLIFIERS
It generally doe.s not pay to try to repair
resistors as they are inexpensive and
not worth the time expended—such repairs
should only be made for emergency purposes.
Molded-carbon and metallized fixed
resistors should be replaced with new ones
when they become defective as they can
seldom be repaired to give permanent service.
Some times carbon resistors, if overheated
for a long period of time, become
carbonized, and they should be replaced
immediately with a new resistor of similar
resistance but with a much higher wattage
rating, so it will not overheat. Bear in mind
when such component Is not heavy enough
POWERSTAT
PROVIDE
BIG
TIME
LIGHTING CONTROL
ON A SMALL T
IPS
Modtm light dimming wjuipmtnt n»«d not b«
•xp«niiv«. Thi» wo» conclujivtiv d«monitrat«d
by Lawr«nc« Voii, a m«mber ot th» faculty
ot Southern Illinois Univtrjity, wh«n h« built
o 25,000 watt, pr«s«t, proporiional dimming,
completely flexible, portable switchboard ot o
moterioli cost of opproximotely $1,200. Ma>t«f
dimming is achieved by foyr 5,000 watt
POWERSTAT Dimmers. The flexibility, th« consistent
performance, the unusual economy of
POWERSTAT Dimming Equipment put big lime
ghting control within lh» reach of very
mited budgets.
Write for the complet* tloryj tofl«»h»f ¥Hth
pictures and drowingt, of In* iwitchbeord
built by Mr. Voss.
2/22 DfMfRS AVENUE, BRISTOL. CONN
m SUPERIOR ELECTRIC co.
Continued on tollowing page
BOXOFnCE December 8, 1863 31
^g

j
SERVICING
AMPLIFIERS
I
S8IIPKK SKAPLITB
Continued from preceding page
in wattage carrying capacity, and becomes
carbonized, its resistance decreases in
value. If such decrease is very large it will
effect the operation of your amplifier.
w.
when you use
Z^^^'
SIIPEK SKAPIiH K
projection lenses
Yes "MOVIES ARE BEHER" and they're "BETTER THAN EVER" if you
use Super Snaplite f/1.9 Projection Lenses. These superb lenses
give you maximum light, maximum sharpness, and maximum contrast
...maximum viewing satisfaction for your patrons.
True speed of f/1 .9 in every focal length up to 7 inches.
Ask for Bulletins 207 and 209.
®
Plont
"You G&\ More light
with %up^T %r\ap\\\e"
L.1P n ns /
yAj^CM «Oltl»OK«TI«K
NORTHAMPTON, MASS.
New York Office / 30 Church St. New York 7, N. Y.
WENZEL PROJEaOR COMPANY
Manufacturers of Many Types of
FILM REWINDERS
WENZEL PROJECTOR CO.
2505-19 S. Stote St. Chicago 16, III.
Pro-50
Projector
Head
RESISTANCE CAPACITY
In most all modern amplifiers manufacturers
use very heavy duty resistors with
sufficient carrying capacity to prevent overheating.
Remember this: the smaller diameter,
the greater the resistance of a
resistor, and, naturally, the shorter the
resistor, the less resistance it will have.
Some times, in emergency cases, where the
resistor value is incorrect, you can raise the
resistance value by scraping a little of the
carbon from the body until the correct
value is obtained from the unit, but it is
not recommended for a permanent repair.
I have repaired wire-wound resistors, if
the wire near one end of the terminal was
broken. Simply remove the clamp, remove
a few turns of wire and carefully clean with
fine sandpaper, rewind carefully these few
turns of wire, replace the clamp over the
,
cleaned wire, and tighten clamp firmly so
it will make good contact. Don't try to re- I
pair wire-wound resistors if the break is in
the center as you cannot solder such a
break and secure satisfactory results. The
best procedure is to always replace resistors i
which have become defective with new ones
— exactly the same value and type as recommended
by the manufacturer.
CHECK CLAMPS FOR POOR CONTACT
In quite a few cases, when checking am-
I
plifiers, I have discovered that the terminal
clamps of wire-wound resistors had loosened
up, thereby causing poor contact, noise
and maybe an open circuit. Let me point
out here that loose connections or loose terminal
clamps making poor contact will
cause intermittent contact, and such poor
contacts will set up considerable trouble]
in any circuit. The remedy is to try toj
squeeze the clamp together so it will make'
good contact, but if the clamp cannot be
made to make a firm fit around the wire,;
immediately replace with a new one.
Grounds are often caused by clamps
touching the mounting bracket or chassis.
The cure for this trouble is to use a good
insulation material, such as fiber or a fiber
washer, which will prevent the clamp from
making contact. A good brand, with sufficient
carrying capacity, wire-wound resistor
seldom gives much trouble, but it
must be mounted firmly with all the clamps
electrically firm.
Let me emphasize here that emergency
repairs recommended in this department,
on sound equipment, are to be used in isolated
cases when a new part cannot be had
immediately, but the show must go on and
a repair must be made at once. Emergency
repair advices given herein are only those
that have been tried in practice and found
satisfactory. If you have to patch up a part
to keep your equipment operating, it Is
the only way out many times, but my advice
32
The MODERN THEATRE SECTION
f

kJ
RlCTiFIERS
l.s for you to replace such di-feciive compoMciit
with npw from your local supply
denier. Don't install cheap partt.
tass
fSeiiT
Itr,
Th « only racllllt rt
«tp«ctallv d««l9n«d,
m a nu (oc t u r « d and
tetlad In on* plant to*
i

and
THEY SAY:
One of many modern
pharmacies that
depend on Reody-
Power.
More and more
super markets are
using Ready-Power.
The Cosa Linda
theatre saves many
dollars with Ready
Power.
Ready-Power air conditioning equipment
is planned and designed to meet the
most exacting requirements with the lowest
possible operating costs.
Ready-Power design permits continuous
operation at varying speeds, which is far
superior to "on and oflF" types. This
means that the air conditioning system
performs at reduced capacity allowing for
a constant dehumidification of the fresh
air supply.
The dependable and economical performance
of Ready- Power has been proved
in hundreds of installations. Names ol
users will be furnished on request.
THE
READY-POWER co.
11231 FREUD AVI. . DETROIT M, MICH.
Manufacturers of Gat and DIetel Engine Driven
Oeneralort and Air Conditioning Units; Gat and
DIetel Electric Power Unitt for Indutlrlal Trucht.
FLOOR CARE
MANUAL
Continued from page 19
carpeting, a lot of it can be removed by
going over the carpet with a clean cotton
mop, dipped in clear water and well wrung
out each time.
Earlier in this article we promised to tell
more about the cleaning agents best
adapted for on location cleaning. Such a
cleaner must have these essentials: It must
have good solvent and emulsifying power,
it must not create and leave lime soap in
the carpet (resulting in a lasting, disagreeable
odor
I
it must contain a chemical
(usually copper sulphate) to prevent .mildew.
Cocoanut oil soap has long been the
principal ingredient of rug shampoos. It
makes the desired heavy, stable lather, is a
good detergent and works well in hard or
soft water. Other solvents are usually
added to dissolve those deposits in the carpet
which soap does not affect. Ether is
sometimes added to hasten the drying. Anti"
fermentatives may also be added to prevent
residual odors. There are times when
cleaned carpeting gives off an objectionable
odor for weeks, especially on damp days
or when the ventilation is poor. Hotel corridors,
for instance, have been known to
smell very bad to a newly arrived guest,
though the hotel people themselves are
so used to it they do not notice it. In such
cases, cheap shampoos, homemade cleaners
or just plain soap may clean the carpet but
offend your customers. Nothing could be
worse than a bad odor in a theatre.
SYNTHETIC CLEANERS HAVE VALUE
In the last year or so synthetic rug
cleaners have appeared on the market.
They have these very desirable virtues:
they are active cleaners in any kind of
water; they leave no residue of their own,
and they neither produce nor promote a
disagreeable odor. To offset these virtues,
however, most of these synthetic cleaners,
while sudsing profusely, do not provide a
rich, stable lather and, therefore, do not
hold the dirt in suspension long enough to
be satisfactorily picked up with a vacuum
cleaner. Often they are "wetting agents,"
which means they are more penetrating
than soap and more likely to soak the carpeting
through to the backing.
The York Research Corp., consultants
for the American Hotel Ass'n, and which
conducts tests and research on items used
by hotels, restaurants and now hospitals,
is very much in favor of using the synthetic
cleaners, but the National Institute
of Rug Cleaning reports it is still undecided
and are not yet discarding the use of
cocoanut oil soap.
There is now on the market a new type
of rug cleaner in the form of ground fibers li^
moistened with solvent which are rubbed
into the carpeting and then vacuumed up.
Where the carpeting is not too dirty, this
type of cleaner seems to serve fairly well,
but professional rug cleaners oppose it.
In the above we have confined our subject
to the machine cleaning of carpeting,
but if you do not have the equipment, the
fiber type cleaner may be used or a fairly
good job can be done by hand scrubbing,
either squeegeeing off the dirty solution
as fast as possible or wiping the solution
up with absorbent rags. After the carpet
has been cleaned in this manner, go over
it again with a clean, cotton mop well
wrung out in clear water as suggested above.
As you proceed, rinse out the mop frequently,
thereby picking up some of the
dirt stirred up by the scrubbing.
USE
HAND BRUSH ON STAIRS
The shampooing of the stair carpeting
must be accomplished with a hand brush,
followed either with the vacuum cleaner or
dry rags to pick up the dirty lather. If you
have much stair carpeting to clean, however,
you should have an upholstery
cleaner which is also adapted for stairs. It
makes the job easier and the results more
satisfactory.
The removal of stains from carpeting,
though a part of cleaning, involves too many
kinds of stains and too many methods for
removing them to be included in this
article. Just a word of caution, however:
some stains such as those caused by animal
deposits, are often intensified after being
shampooed. The deposit actually causes a
reaction in the dye of the carpeting and the
chemicals in the cleaning solution reactivate
it. There is no remedy except to
bleach the spot and re-stain it with special
dyes designed for the purpose.
We repeat, your theatre carpeting should
be cleaned regularly, not only to improve
the appearance but to remove decaying
matter, accumulations that stiffen the pile
and cause it to break under usage. Clean
carpeting looks better and, what is even i|
more important, it lasts longer.
IMPROVE YOUR SCREEN PRESENTATION!
BESTEEL
SILENT STEEL
FENESTEEL
CURTAIN TRACKS
•
AUTODRAPE
CURTAIN MACHINES
"We support the most celebrated
curioint in the world"
in your remodeling plons, don't overlook the
importonce of ADC Curtain Track & Curtain
Control Machines — a prime requirement for smooth,
effortless operation and dependable performance.
AUTOMATIC
DEVICES COMPANY
116 N. ttbSt. Allintown, Po.
34 The MODERN THEATBE SECTION

\
i
I
j
j
I
TO
: The
i
In
(
the
!
of
I
I The
I
I
gun.
I
'
I
board
i grounds.
ki.
'* items
j^;!
DRIVE-IN
THEATRES
° hospital
"sinj
itf r
' is still
K
Clown Identifies
Drive-In
icli are p.
Cappy' Symbolizes Good
To Patrons of Des Moines
Entertainment
Capitol
•"ftolyjc
!
frs
1? the SOlllL. ;
tethstr..
uanner, go g;-.
jttOB mop 5:.
sosmtedsK;.
1 the mop ;:: |
ip some ol
'^
[J
lather, L': !
! to to, h;;
an
uphol;:::
led to stall!
the results r
)
opposf
I HE CREATION of a Character
nliatdoiiisa;
"Cappy." the symbol of Rood entertainment,
'Sufcfirpete,!
affords the new Capitol Drive-In Theatre.
Des Moines, Iowa, an unusually effective
«liiiPiiie[it,j,L
usedotaijii;-'
means of advertising and promotion.
Md scrubs
'Cappy." whose name is obviously drawn
from the first three letters of the drive-
'%s«li-
,
in's name, is a smiling clown whose face
Is
used not only in printed advertising, but
is outlined in neon on the back of the
screen tower facing the highway.
"Cappy's" countenance appeared several
times in the attractive. 24-page, two-color
souvenir program on opening night, and
one page was provided for patrons to offer
suggestions on how to improve service, with
Instructions to mail their ideas to "Cappy."
On arriving at the drive-in patrons are
greeted by a handsome attraction board
sign. 26 feet tall and 26 feet wide, carrying
five lines of copy beneath the Capitol
identification sign which includes a replica
of the capitol building tower.
The boxoffice is inviting, well illuminated.
and is built of glass brick with a plywood
roof which has a sand and gravel surface
on top. Two cashiers are used at the two
ticket windows during rush hours.
HOLD 1,000 CARS
Capitol, the fourth drive-in theatre
Des Moines, is said to be the largest in
state. Ultimately it will have a capacity
over 1,000 cars. There are now 728
speakers available. 300 more to be added.
ground area is over 18 acres, and a
three-year program of landscaping has be-
About 200 trees will be planted next
spring, and shrubbery will be planted where
it will be most effective. An eight-foot
Transite fence, consisting of 4x8-foot
strips encloses the south side of the
The east side of the property is
bordered by the highway.
The large concession building, which also
houses the projection room, is built of concrete
block, glass block, and plate glass.
Patrons arc greeted
by "Cappy' i" engag
ir\g imile Oi they
approach the Capitol
Driye In Theatre, lor
hii featurei ore outlined
in neon on the
back ol the icreen
tower lacing the
highway,
shown
above. At right ii the
attractive
boxoffice
to serve two lanes
simultaneously. It is
well illuminated and
is built of glass
blocks with a plywood
roof. The Capitol
will have a capacity
of
1,000 cars.
The interior is trimmed with natural knotty
pine, with the pine ceiling and cross-beams
left exposed. The floor is asphalt tile in
green, white and gray. Counter tops are
Formica. Eleven employes are required to
serve patrons in the combination cafeteria
and self-service layout. Warming service
for baby bottles is not only provided, but
the drive-in furnishes free homogenized
milk for babies.
The concession building is equipped with
two 24-inch exhaust fans. Two large restrooms
with outside entrances are in the
building, and two drinking fountains, one
on each side of the building, are provided.
The patio. 50x75 feet, is located directly
in front of the concession, and is paved
with terrace red tile. Tables and 150 spring
deck chairs are on the patio for patrons.
A six-foot cement walkway extends down
the center of the theatre area from the
screen tower and playground to the back
ramp. This well-lighted walkway makes it
possible for patrons of the concession to
walk north or south to the walkway and
then to the concession. Each ramp has a
numbered ramp light by the sidewalk.
The large playground in front of the
screen is equipped with swings, jungle gym.
slide, trapeze bars, teeter-totter, etc.. and
plans include the addition of a merry-goround
next year. Live pony rides are also
available. An additional 400 seats for patrons
are at the rear of the playground.
The screen tower, built of wood and enclosed
with fireproof Transite. houses the
managers office and storage space. Size
of the picture screen is 62 '2X45 '2 feet. The
screen, projection and sound equipment are
all RCA.
The Capitol, built at a cost of $150,000.
represents the culmination of three years
of planning and work by Uoyd Hirstlne,
manager and president: Homer Strowig,
vice-president, and Clarence Shultz. secretary-treasurer
of the Capitol Theatre Corp.
The concession building at (he
Capitol Drive-ln is built ol con
Crete block and glass blocks, witfi
(he entire concession room faced
with plate glass. The large potio
in front of it is paved with terrace
red tile, and tables and ISO chairs
are provided for patrons.
35

'
JB|H
^Bfe
36 The MODERN THEATRE SECTIOi
t
DRiVE-IN
THEATRES
¥.'
Tells How Drive-ln Exploitation Can Be Fun
Dai
Jack Braunagel of Commonwealth Circuit Passes on Some Successful Ideas
riiit
I HEATRE MANAGEMENT ShOUld be
made more attractive to young men, and
they should be shown how to enjoy it after
they get started, if U.S. theatres are to get
the new personnel which is vitally needed,"
Jack Braunagel told the Theatre Owners of
America at the Washington convention.
His address, in fact, should have been
titled "How to Exploit a Drive-Tn Theatre
in One Mirthful 30-Minute Lesson." It
was one of the highlights of the convention—instructive,
informative and so entertaining
that a half dozen prominent circuit
operators surrounded him in an aisle
to congratulate him. In less than five minutes
he received invitations to address conventions
in Jacksonville and Charlotte and
accepted them on one condition.
HE HAS A THEORY
More about that later because it is a part
of Braunagel's theory on how to make theatre
management attractive to young men
and how to make them enjoy it
get started.
after they
"Have fun," advises Jack, who, for the
information of those who may not already
know, is in charge of 19 drive-ins for Commonwealth
Theatres of Kansas City.
This "have fun" admonition is not advice
to neglect the job; it's a psychological test
of whether or not an exploitation stunt is
good for the type of audience it is intended
to reach.
Something new? Exactly. Every TOA
delegate tried not to miss a word of it.
Jack says: "If you invite people to your
house and you're bored, the chances are the
guests are bored too. If you have fun, the
FIVE DONTS
That Will Boost Your Profits
« Don't sell to Potrons in your Theatre,
2
3
4
5
Hot Dogs Cold.
Don't sell to Patrons in your Theatre,
• Popcorn if it is not hot and crispy.
Don't sell to your Patrons, Hot Coffee,
• lukewarm on chilly evenings.
Don't let Patrons in your Theatre leave
• their cars and walk all the way to the
Concession Stand for a drink . . .
while the show is on.
Don't let your Patrons leave their cors
• in darkness, when the ground is wet,
when it's windy, raining or snowing.
These problems are Solved by:
WALKY SERVICE CO.
401 Schweiter BIdg.
Wichita,
Kansas
Phone: 4-5169
Monufacturcrs of
"Buffolcrio"
movable concession
on wheels.
Ask for literature
Heads Operations
Of 19 Drive-Ins
Jack Braunagel, who provided the
information for this article, is in charge
^^/^ ^
.
drive-in opera-
tio7is. He joined
i^HI £1
IIIHIfli
of 19 drive-ins for
^_^ the Common-
^'.^ wealth Theatres
i in the Kansas
City territory.
Braunagel has
spoken at many
exhibitor conventions
throughout
the country on
i
^^
oBBi Commonwealth
Jack Braunagel on March 29,
1948, after being
with the Durwood Theatres of Kansas
City for a short time. Previously he
was with the Northio Theatres, Paramount
affiliate, in Ohio.
guests will:
It's the same in a theatre."
Does it work? Before going into the details
of how the Commonwealth boys operate
let's pause for a few statistical highlights.
Dick Wommack is 22 years old and manager
of a drive-in at Harrison, Ark., a town
of 6,000 population. He's typical of the
younger managers on the circuit. Ten of
the 19 are under 30 years old. They're too
young to tell Braunagel 30 per cent of the
stunts are old-fashioned. They're new to
the young men and they put them on with
unfailing good humor and an instinctive
feeling that if you can get a crowd laughing
in a carnival atmosphere before the show
starts the rest is easy.
STUNTS REALLY PAID OFF
In a 15-week contest to exceed quotas
Wommack put on what he euphemistically
described as "special business incentives"
35 out of the 105 nights. In four of those
weeks special exploitation stunts were put
on seven nights per week.
Here's the payoff: First week, 179 per
cent over quota: second week. 343 per cent
over quota; third week, 90 per cent over;
fourth week, 225 per cent: fifth week, 225
per cent; sixth week, 390 per cent; seventh
week, 255 per cent; eighth week, 159 per
cent: ninth week, 308 per cent: tenth week,
275 per cent; Uth week, 355 per cent; 12th
week. 266 per cent; 13th week, 254 per cent:
14th week. 222 per cent; 15th week, 353
per cent.
That proves two things—one, the quotas
were low enough to encourage the managers:
two, they went to work in a way
that was nothing short of phenomenal.
Wommack happens to be typical of th(
others. The cash prizes were substantial,
On eight of the 15 weeks there were
special stunts, because Braunagel doesn'1
believe in shooting all the exploitation ami
munition when the season is at its heighl
or the pictures are strong. Besides i
change of pace helps.
When Braunagel was being invitee
to address more conventions he pointec
out seriously that what U.S. theatres nee(
is new personnel. How to get it?
He urged exhibitor leaders to invite a
least 100 young men—present managers
candidates for managers, ushers or others—
to attend conventions and meet in a sepa
rate room. He asked leading exhibitors U\
talk to the young men.
As Braunagel puts it: "A lot of thesii
young fellows think the outstandingly sue
cessful operators in the business are gen
iuses. They're not. Let them get up and ex
plain that there's an element of luck, plu
some plain common sense, and a future-fcespecially
a future because this is gettini
i
to be a new business on the verge of ai
electronics revolution."
DRIVE-IN
PATRONS ARE NEW
"All our drive-in business is new busi
ness," says Braunagel. "For every 100 cus
tomers we pull in drive-ins during the sea
son the closed theatres in the circuit 1(
only five. What happens to the other 9.
when the drive-ins are closed. They don'
show up. It's a challenge to develop sol
new creative showmanship."
Now back to the "Have Fun" slogan
Some of the older managers like to poinj
out that most of the stunts have been us&
for a generation. Braunagel never says any
thing about returning to old-fashionei
showmanship. If it works, it's new for
new generation of theatregoers.
The first requirement is an understandji
ing of the psychology of the patrons an
their children. Pick the stunts they wi
enjoy.
Getting credit from Braunagel for
ing most active in the drive-in promotio
stunts, in addition to Wommack. were Beiii
English, Garden City, Kas.; Harry Sea
Goat milking contest at Harrison, Ark., draws crow
ind couses many laughs
frfl

I
'
'
BOXOFFICE
eFuf
'fesnlKiij..
latliete,;.,
lisatiis):
5 Wig 1;
'ions to 5;
S. theatre;
• get it?
liters to im;:
resent mari.:
*rioro:r/
1 meet in i ,,.
iing exhibi-i,
"A lot ol
intstandii^lj s
teess ate ?;
^meetupand;
iientoIluci,;t
«, and ate
ise tliis is fee
itlie verge lii
mans, FaycltcvlUc. Ark.. Dale Stewart,
Springfield, Mo.; Wally Ktmp. Orarul Lsland.
Neb.; Darrell Manes, Columbia. Mo.,
and Doyle Mowrcy. JopUn. Mo.
All Commonwealth drlve-ln manawcrs
started to warm up Mother's day by promoting
100 American Beauty roses, one
each to the first 100 mothers and a potted
plant for the mother with the largest family,
or some other suitable gift.
SPECIAL EVENT EVERY NIGHT
The followiiik' week was .second anniversary
week at Wommack's drive-In.

.-^
DRIVE-IN EXPLOITATION
Continued from preceding page
LAST A LIFETIME
< NO MAINTENANCE
< 40% MORE REFLECTED LIGHT
* UNIFORM REFLECTION AT ALL TIMES
RECENT PERMASCREEN INSTALLATIONS:
SPARTA DRIVE-IN, SPARTA, WIS.
PEKIN DRIVE-IN, PEKIN, ILL
TRI-CITY DRIVE-IN, JOHNSON CITY, TENN.
KING SPRING DRIVE-IN, JOHNSON CITY, TENN
MIDWAY DRIVE-IN, SAN DIEGO, CALIF.
the regular, admission price for patrons.
Every patron who caught an employe not{
smiling when addressed received a pass.
An ingenious woman complained she had
found a hair in a hamburger. She received
a pass right there, but admitted later her
complaint was a gag.
One night there were free admissions foi
girls in bathing suits and the theatre began
to look like an Atlantic City beauty contest
Square dances were held one night. Then
there was a goat milking contest.
As the manager commented, "You milk'
a goat like a cow, but not so long, and
there's no telling what the goat will do
when she gets excited."
They had a long distance whistling contest.
The winner lasted 32 minutes. Tryj
'
that some night and watch the crowd start!
laughing.
I
For family fun week the boys scoured;
northwest Arkansas for 40 miles around-
FOR THE
INDOOR THEATRE
FOR THE
DRIVE-IN THEATRE
• MARQUEES
Conventionol and Inner Service
• NAME SIGNS
• BOX OFFICES
• FRONTS
Vitrocon or Stainless Steel
• POSTER CASES
Aluminum or Stainless Steel
k
K
"
Dillribulld k|
NATIONAL
THEATRE
'
-THEtrt «
ol Nol.&nol • liiipiri • Blu
SUPPLY
IRANCH NEAR TOU"
OR
WRITE TODAY
FOR INFORMATION
• HANDY ANDY
Debris Collector and Incinerotor
• SNACK - KAR
Mobile Food Vendor
• TRAFFIC CONTROL
Mobile Traffic Director
• ATTRACTION SIGNS
• NAME SIGNS
• BOX OFFICES
> # (f]
ll» S. KINNICKINNIC AVE. MILWAUKEE 1. WISCONSIN
A long and patient line waits for free ice cream]
at the Crest, Joplin, Mo.
delivering copies of a herald based on the]
newspaper ads. They also covered the Tues-i
day stock sales.
i
A pie throwing contest turned out to be
a sensation. A canvas target painted with
circles and with a colored boy peeking out
of a hole was set up. Twenty-four creamy'
pies were divided 50-50 between men and
women who drew numbers for the throwing!
honors. There were prizes. About 250 con
testants tried to get into the act. Hitting
the boy was good for a week's pass. The
board was good for a one-night pass, with
nothing for the wild throwers.
i
There's a trick to throwing pies, they
discovered. Business was the best since the'
July 4 week.
The theatres held open house, and tookj
families through projection rooms and all
the other places the public rarely sees. It
wasn't a money-making stunt, the managers
agreed, but it was good public rela-i
tions, and an excuse to point out in ads
that here was a clean up to
date theatre..
38
Continued on page 4) '
The MODERN THEATRE SECTION if
j
y

'
n'pe smoking stand Is 18 Inches In diameter and
10 Inches high, uf steel construction with a black (Inlsb^
also aiallable as a table vltb tbe disposal section removed and
a Luclte table top Inserted. Is now being manuTactured by
AnocUted Ticket k Register Co. The stand Is Ideal for
theatre lobbies and lounges.
SRtASE TRAP CLEANER FOR OUTDOOR THEATRES P-989
Tbe dogging of traps and drainage systems leading to
the sewer or the septic lank at drtve-lns htis long been a
Pfoblen. A nevr grease trap cleaner, knoun as "Anco,"
containing no poison or eausttc. U do* bvUig moiIo afallabU
to aid In thf dbpoaal of grtaM aitd otbtr fftttr owta. It
Is guarinteed rtot to lurm pliinfjlng or sopllc tanks || U
manufartiired by L L Anttr A Co . Inc.
A TRAFFIC LINE MARKER FOR DRIVE-INS P-990
Brusht-i are used ti> produce a iturp line In (he Jtffl*
Liner, i prictlral traffic line markrr that li prmlng ostful
tu drive-in operators and maniLgers The operator slaply
nalks and marks parking Una. Oeneril Paint Corp Is the
maniifncturer.
LITERATURE
Briefed from the descriprlon on page 43
Key
NuBb«r
FOLDER ON GREASEPROOF TILE L-1527
A (ourpige. colorfully lllustrilfd folikr on Iturara
greaseproof tile for theatres, shodnc 16 color patlerni. 1>
no* available through L'talde Rock Aiphilt Co
PAINT CATALOG L-1528
Barreled Sunlight Paint Co. has Issued tta latest cataloc.
vklilch Includes brief but complete specifications for the
proper appi leal Ion of paints In tarlous types of De« and
repair work. Theatremen contemplating some painting «UI
find the catalog useful.
AN INFORMAL KIT ON TERRAZZO AND MOSAIC
FLOORS L-1529
The Manufacturers Dltlslon. loc., of the National Terraxto
and .Mosaic Ass'n, Inc.. Is Issuing a kit vlth data and
specifications on terruzo and mosaic floors. Included In
the kit are seven single sheets and a separate elght-paie
booklet listing complete standard terrazzo ipeclflcatloiu as
adopted by .NTMA.
FACTS ON PEST CONTROL L-1530
Facts on control of carpet beetles, files and roacbes are
dlscu.ssed In a manual of pest control that has been u-
sembled by tbe California Spray-Cbemlcal Corp. Carpet
beetles, files, roaches, mosqultos and weed bnuh controllers
are among the subjecu that should proie Iniercsilng to the
eihlbltor and drlve-ln operator.
ronTAiu iLtcimc stuii raoiato* liui
antaa Corp ti dot dutruutw^ u m

READERS' BUREAU
For literature on products advertised or mentioned in this issue, see oth
side ol this sheet and read how to use the postcard coupons below.
IlKlH
PRODUCTS ADVERTISED IN
ADMISSION SIGNS
Edgar S. Bowman 19-D
AIR CONDITIONING
Ready-Power Co 34-A
ATTRACTION BOARDS AND LETTERS
Adier Silhouette Letter Co 18-C
Poblocki & Sons 3S-A
Wagner Sign Service IS-B
CANDY
Schutter Candy Co 30-B
CANDY FLOSS MACHINES
Concession Supply Co 2S-C
CARBONS—See Projector Carbons
CARBON SAVERS
Phillips Electro Extensions 19-C
CARPET CUSHIONING
Sponge Rubber Products Co 17-A
CARPETS
Alexander Smith, Inc 4-A
CONCESSION EQUIPMENT, DRIVE-IN
Concession Supply Co 28-C
Poblocki & Sons 38-
Walky Service Co 36-A
CONCESSION CONTRACTORS
Sportservrce Corp 37-C
CURTAIN CONTROLS
Automatic Devices Co 34-B
DISPLAY FRAMES AND EASELS
Peoples Display Frame Co 43-A
Poblocki & Sons 38-A
DRINK DISPENSERS—See Fountainettes
DRINKS, SOFT
Coca-Cola 2-A
FOUNTAINETTES
Modern Refreshers, Inc 30-A
Superior Refrigerator Mfg. Co 28-B
FRONTS AND BOXOFFICES
Poblocki & Sons 38-A
GUM, CHEWING
Wm. Wrigley Jr. Co. 29-A
KIDDY RIDES for DRIVE-INS
Concession Supply Co 28-C
Miniature Train Co 38-B
LADDERS, SAFETY
Dayton Safety Ladder Ca 41-A
THIS ISSUE
LIGHTING CONTROLS, HOUSE AND STAGE
Superior Electric Co 31-A
POPCORN BOXES AND SACKS
Concession Supply Co 28-C
Manley, Inc 26-A
Rex Specialty Bag Corp 16-A
POPCORN MACHINES
Concession Supply Co 28-C
Manley, Inc 26-A
POPCORN SCOOPS
Speed-Scoop 30-C
POPCORN SEASONING (OIL)
Manley, Inc 26-A
C. F. Simonin's Sons, Inc 28-
POPCORN AND SUPPLIES
Concession Supply Co 28-C
Manley, Inc 26-A
POPCORN WARMERS
Walky Service Co 36-A
POSTER FRAMES AND EASELS
Peoples Display Frame Co 43-A
Poblocki & Sons 38-A
PROJECTION ARC LAMPS
C. S. Ashcraft Mfg. Co 37-D
Ballantync Co 37-A
National Theatre Supply 3-A
PROJECTION LENSES
Kollmorgen Optical Co 32-A
PROJECTION AND SOUND
The Ballantyne Co 37-A
International Projector Corp 1-BC
Wenzel Projector Co 32-B
PROJECTION AND SOUND SERVICE
RCA Service Co 43-B
Wenzel Projector Co. 32-B
PROJECTOR ARC LAMPS
National Theatre Supply 3-A
PROJECTOR CARBONS
National Carbon Co 23-A
PROJECTOR PARTS
LaVezzi Machine Works 19-A
RAMP LIGHTS for DRIVE-INS
Dawo Corp 37-B
RECTIFIERS, PROJECTION
Strong Electric Corp 33-A
REELS, FILM
Goldberg Bros 19-F
REWINDERS, FILM
Goldberg Bros 33-B
Wenzel Projector Co 32-B
RIDES—See Kiddy Rides
SAND URNS
Goldberg Bros 18-B
SANDWICH SACKS, etc.
Rex Specialty Bag Corp 16-A
SCALES, PENNY WEIGHING, FORTUNE
Watling Mfg. Co 44-A
SCREEN PAINTS—See Paints
SCREENS for INDOOR THEATRES
B. F. Shearer Co 18-A
S.O.S. Cinema Supply Corp 33-E
Vocalite Screen Corp 19-E
SCREEN SURFACING MATERIAL, DRIVE-INS
Poblocki & Sons 38-A
SCREEN TOWERS for DRIVE-INS
The Ballantyne Co 37-A
SEATING, CONVENTIONAL THEATRES
American Seating Co 5-A
Griggs Equipment Co 33-G
Heywood-Wakefield Co 13-A
Ideal Seating Co 41-B
Kroehler Mfg. Co 19-G
S.O.S. Cinema Supply Corp 33-E
SIGNS, DIRECTIONAL, etc.
Edgar S. Bowman 19-D
Dawo Corp 37-B
Poblocki & Sons 38-A
SPEAKERS. IN-CAR for DRIVE-INS
The Ballantyne Co 37-A
Dawo Corp 37-B
International Projector Corp. 1-BC
SPOT LAMPS
GoldE Mfg. Co 33-F
THEATRE EQUIPMENT AND SUPPLIES
National Theatre Supply 33-C
RCA Theatre Equipment 4-A
Theatre Equipment Dealers Ass'n 6-A
S.O.S. Cinema Supply Corp 33-E
TICKET REGISTERS
Ticket Register Industries 33-D
TRASH PICK-UP CART
Poblocki & Sons 3S-A
UPHOLSTERY FABRICS
Blumenthal & Co., Sidney 22-A
VACUUM CLEANERS
National Super Service Co., Inc 44-B

I
U.
I
;
was
I
I HUMOR
I
I
of
I
campaign
'
:
for
Slow,
DRIVE-IN
EXPLOITATION
Conlinurd
horn page 3t
. ^ JOJw»7
Ul L.
These "daffy doln's." as some of thr
manaKPrs described them, are endless. Ommanager
turned out an ad by using a stylu ,
on a mlmeonraph sheet. It wasn't exactly
Brtistlc. but It told the story the way he
wanted It told.
Every child that attended one theatre received
a card announclnfi a Cowkld Contest
up to August 6. This was at the Ozark
Drive-In Free pictures of the kids In cowboy
costumes sitting on a pony were taken
when the contest started. Each contestant
had a number and $60 In prizes were announced.
COWKID CONTEST A WINNER
It was phenomenal. More than 300 pictures
were made at no cost to
The photographer wants to do It
the theatre.
again.
A total of 781 votes were cast durlni;
balloting week. The display boards co.st
$35. No parent could escape bringing the
children while the contest was on. The
cowboy suits, both ready-made and Improved
on by mothers, were elaborate.
When "The Barefoot Mailman" was
played, men without shoes were admitted
free.
Fifty-three showed up and the rest of
the audience had fun.
Buck night was a sensation throughout
the circuit after it got going. Bills ranging
from $1 to $5 were placed in envelopes and
sold at 95 cents each. At first sales were
slow, but after they were opened business
Write Dept. A for
Bulletin
Daulon
safety^taHers
UnSURPflSSEO
put your jobs on the
8afet\) level..
Theatre jobi ore tofmr on o Doylon Safety
Ladder. That ipecial "Saftty Level" working
platform makes all your high jobi "ground
lofe." Here'f the "big 6" feature! that moke
a Doyton your best buy.
1. Rail-guarded "Safely Level" platform.
2. Locks in place aulomoticolly.
3. Rubber safely shoes.
4. Light weight—great strength.
5. Economically priced.
6. Complete size range 3' to 16' high. •
Daylon
sqfety (oHtr c#.
2339 Gilb*rt Av>., Cintmnaii, Ohio
In Conoco
JAMTT SUrriT CO .
TOIONTO
URLUES!
Square dancing ii lively event for all ages at
Harrison, Ark., drive-in.
"bedlam," as one of the reports stated.
This stunt has been a regular in Commonwealth
drive-ins for three years.
The story of these things could go on
for pages and pages.
UniVERSflL
CHfll
^L IDEAL
32 ALL-STEEL MODELS
Conrctitional tvpe or the coitTtnicnt SJrtfi-Back
type which, with smooth, cffortlest rctrutiM.
gives 100% more patiin« space and tliminatv
the necessity of ilamlini
LUXURIOUS COMFORT
BEAUTIFUL NEW STYLING
Full lefigth luck cmel elinnnatts
hazards. No protruding parts to
The Most Serviceoble Chair I
For maiimum sentce. more even iififg. ym\
cushions are easily rcmovabte for rtJocatini
without the use of tocli.
Free planning service.
IN MANAGERS' REPORTS
Managers' reports were as funny as some
their stunts. One w^ound up the season's
with a picture of himself with
his
worn soles.
He may have copied this idea from Adlai
Stevenson. It could have been a subtle hint
a raise. Whatever it was the method of
doing it was entertaining.
All the boys have fun. So does Braunagel.
He admits it. And nobody is complaining
about business.
BOXOFTICE December 6, 1952
41

I,
EQUIPMENT & DEVELOPMENTS
Si
uTntti'mntmtm> .
I;.1JS-W«
L a foil
A Dime Alone Does the Trick P-984
In New Ice Cream Vender
compartment quick
patrons, there are
Atlas Tool and
Manufacturing Co.
has designed and
built a new Colsnac
vender for dispensing
ice cream bars on a
stick and ice cream
sandwiches in theatre
concessions. The
Colsnac makes loading
of vending mechanism
and storage
and easy. For the
no levers to pull,
no buttons to push, and a coin in
the slot does the complete dispensing
Job. A slug rejector is built in as standard
equipment. Constructed entirely of heavy
gauge steel over a strong steel superstructure,
the Colsnac cabinet is insulated on all
sides with four-inch thick approved insulation.
The heavy duty '4 h.p. compressor is
mounted on slide-out base for easy servicing.
A drain plug at the bottom makes
cleaning and flushing fast and simple after
defrosting.
New Unit Combines Warmer
And Popcorn Machine
P-985
Star Manufacturing Co., manufacturers
of popcorn machines and food serving
warmers, has introduced a new combination
popcorn warmer and popper, the Star
"Merchandiser." The warming unit of the
"Merchandiser" has plenty of storage room
for ready-popped corn. The unit is finished
in hammered gray enamel, with light
red plastic panels and top, polished chrome
trim and has a stainless steel serving shelf.
The elevator bottoms in the bins for popped
corn and filled boxes rise to keep popcorn
always at a serving level.
FOR MORE
INFORMATION
USE Readers'
Bureau Coupons, page 39
Easy Method to Make Coffee P-986
In Theatre Concession
Drive-in and indoor exhibitors and concession
managers will be interested in the
E-Z Way coffeemaker manufactured by
Steel Products Co. This new, simple
method produces fresh cupsful from a
liquid coffee concentrate. It is merely
plugged into an electric light outlet and
connected to a hot water supply. The measuring
and mixing faucet used to dispense
the beverage is self -cleaning.
Electronics Shutoff Prevents P-987
Flooded Vacuum Motors
Multi-Clean Products, Inc., is now offering
theatremen a new device that protects
vacuum cleaner motors against flooding.
The electronic shutoff is an Independent
wiring system which includes two electrodes
mounted parallel at the base of the turbine.
Multi-Clean claims that as little as one
drop of water crossing these electrodes will
cause them to break the circuit, shutting
off the motor. Flooded electric motors have
long been a costly cause of trouble to users
of industrial vacuums because they frequently
overload the vacuum tanks. Several
models of the Multi-Clean industrial
vacuum cleaners are now being offered
with the electronic shutoff.
Drum-Shaped Smoking Stand P-988
Is Sturdy and Attractive
A smart addition to
theatre lobbies and
lounges is a drumtype
smoking stand,
18 inches in diameter
and 20 inches high, of
steel construction
with a black finish,
being manufactured
by Associated Ticket
& Register Co. It
takes a large supply
of stubs, ashes and candy empties. The)
same drum style is available as a table,'
with the disposal section removed. The'
table top is clear Lucite.
Grease Trap Cleaner P-989
For Drive-ins
1
Drive-ins with food
facilities involving
disposal of grease and
other fatty waste
have found such fats
sometimes clog up the
traps and drainage
systems leading to the
sewer or the septic
tank. Employing the
same principle by
which the human
stomach digests food, a new grease
j
trapJ
cleaner, known as "Anco." containing;
no poison or caustic, has been made
available. It cannot harm plumbing
or septic tanks, but actually stimulates ac-i
tivity in the latter. About once or twice
a week, the contents of a one-ounce envelope
of powder are poured in the drain.;
A Marker for Drive-ln Traffic
And Parking Lines
The Jiffi-Liner, a
practical traffic line
marker, should prove
of particular value to
drive - in managers
and operators. Excellent
for marking
parking lines, the unit
P-990
is simple to operate.
Brushes are employed
to produce a sharp
line. Paint materials
are fed to brushes by gravity flow
from one quart paint containers, released
through a valve operated by
lever on the handle as the operator simply
walks and marks lines. General Paint CorpJ
is the manufacturer.
|
-: fiW in
;lti)ncess
15*, to*
eiiealres
rjlfdSllli
itlie
ifitandi
kjlitilecori
itiilable.
iie speci:
:iii ot pi
pint w(
EScjtions,
sgitiei
s of terra
ttlistsi
EftatiODS!
ktt OQ I
':ii-Ar
'liS-Dii
•«. a«oi
liiiSa;
*siaii»ii]
['*Co.,
42
The MODERN THEATRE SECTION;
i

"f
: December
orrfinmnrr "
r*-
The following concerns have recenltij
filed copies of interesting descriptive literature
with the Modern Theatre Injormution
Bureau. Readers ivho ivish copies jnitu
obtain them promptly by using the Reader:,
Bureau postcard in this issue of The Mod-
Theatre.
ern
L-1527 Uvalde Rock Asphalt Co. has
released ii four-paKo. colorfully Illustrated
(older on Duraco greaseproof tllo for theatre
floors In the projection booth and
around concessions. Sixteen color patterns
are shown, along with Information on Installation,
low maintenance cost and functional
decorative qualities.
L-1528—EXHIBITORS planning to paint
their theatres will find the new catalog by
Barreled Sunlight Paint Co. of particular
value. On the inside and back covers are
chips of standard colors in which Barreled
Sunlight decorative and heavy duty finishes
are available. Also included are brief but
complete specifications for the proper application
of paints in many types of new
and repaint work.
L-1529 An informational kit on terrazzo
and mosaic floors, with data and
specifications, is being made available
through the Manufacturers Division, Inc.,
of the National Terrazzo and Mosaic Ass'n,
Inc. Included in the kit are seven single
sheets describing installation and maintenance
of terrazzo. A separate eight-page
booklet lists complete standard terrazzo
specifications as adopted by NTMA.
L-1530—A MANUAL of pest control has
been assembled by California Spray-Chemical
Corp. and is being distributed to exhibitors
and drive-in operators. Facts on
control of carpet beetles, flies and roaches
are discussed. Drive-In managers will find
the items on mosquitos and on weed and
brush killers of value.
L-1531—A portable electric steam radiator,
developed by Burnham Corp., is described
in an illustrated pamphlet now being
distributed. Theatre managers will find
the unit handy for providing auxiliary
heating in the boxoffice or wherever
drafts exist. It is made in six sizes, and Is
simply plugged into an electric outlet.
L-1532 Diesel electric generator sets
can be tailored to meet almost any power
need, including emergency needs of the
theatre, according to examples given by
Caterpillar Tractor Co. in its new eightpage,
illustrated booklet. A chart of electric
sets shows that Caterpillar builds them
in sizes ranging from 20 to 315 KW as rated
for
12-hour operation.
L-1533 Information on the "Dairy-
Vend," an ice cream dispenser, a product
of Vendo Co., is now available for the theatre
managers and owners in the form of
an illustrated folder. The unit is 34%
inches wide, 2938 inches deep and 36 Vi
inches high.
Save
Now On Popular
Easel Display Frames!
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* Lifclimc extruded aluminum 40"x60" POSTER CASE $64.50
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Framrt and caic hited may bt ordtrtd
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THOUSANDS OF EXHIBITORS
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and there's a reason why:
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RCA Service Companyjnc.
A RADIO CORPORATION OF AMERICA SUBSIDIARY
CAMDEN, NEW JERSEY
BOXOFFICE :
6, 1952 43

'.
about PEOPLE/ and PRODUCT
James G. Law, vice-president and general
manager of the Magee Carpet Co., was
elected chairman of the board of trustees
at the 25th annual meeting of the Carpet
Institute, Inc. Law succeeds Frank E. Masland
jr., president of C. H. Masland & Sons.
A plaque in recognition of his 25 years as
secretary of the Institute was presented to
King Hoagland by Masland. The Fred
Eldean Organization, Inc., was retained
as public relations counsel to the Carpet
Institute for the ninth consecutive year.
RCA Service Co., Inc., and Teleprompter
Corp. have announced that the Teleprompter
cuing equipment, widely used in
television studios, wiU shortly be made
available to public speakers in other fields
on a nationwide basis. RCA will provide
a rental service for Teleprompter equipment
used by speakers. The Teleprompter
is the cuing device that has been used extensively
during the past few years in the
i
TV industry. A script, typed in approximately
inch-high letters, rolls before the i|
m
Itiri to'
Smith, 1
NET WEIGHT 155 POUNDS
$25
DOWN
Appointment of Smith H. Cady jr. as
sales promotion and advertising manager
of Schutter Candy Co. has been announced
by William A. Fette, vice-president and director
of sales, effective November 1. He
resigned as merchandise manager of the
Chase Candy Co. in order to take the post
with Schutter. Cady served four years as
director of the Council on Candy for the
National Confectioners' Ass'n, in charge of
"
the "Candy Is Delicious Food campaign.
Adolph Stuber, vice-president in charge
of sales and advertising for Eastman Kodak
Co., recently celebrated his 40th anniversary
with the company. He became a vicepresident
in 1942, and since 1947, has been
a company director.
Stockholders of Pabco Products, Inc.,
recently re-elected all members of the
board of directors at the annual meeting
in San Francisco. Company officers were
later reappointed by the directors. The
stockholders also approved the employment
contract whereby William L. Keady recently
became president. He was formerly
president of the United States Gypsum
Co. and Marathon Corp.
user's eyes and is regulated according to
\
his speed of speech.
Robert Reese, senior treasurer of H. B.
Reese Candy Co., recently announced the I
appointment of John E. GUman as sales
manager for the company, manufacturer of
{
the Reese Peanut Butter Cups. Gilmani
came from the Pinkerton Tobacco Co.,
j
where he was department sales manager.
Fred Levesque, formerly projectionist at
the Eastwood Theatre, East Hartford,
Conn., has been named projectionist at the
Colonial, Hartford, replacing Jack Mitchell,
who has resigned to go into the dry cleaning
business in Augusta, Ga.
Albert Allen Feinberg, 59,
president of
the United States Air Conditioning Corp.,
died recently at Mt. Sinai hospital in Minj
neapolis. A native of Minneapolis, Feinberg
was one of the founders of the manufacturing
firm in 1924.
J. E. Williams, general manager of
I
the;
I
Ramset division of Olin Industries, Inc., has
I
announced the appointment of A. L. Fabens
jr. as assistant general manager and production
manager of the Ramset division.
j
i'FmIs
Islittliel
Bitrowd
Bid
M-towii
IDilLiii
Bioml
[iliit le
1$. I
nil it.
Etnent ]
lilld, ol c
iall-towi
lUlK
:;iiiart,
!til Pla
Balance $10 Monthly
ALL WEATHER SCALE
FOR OUTSIDE LOCATIONS
COMPLETE CABINET AND BASE, CAST
IRON PORCELAIN ENAMELED, FOR
OUTSIDE LOCATIONS
WRITE FOR PRICES
Invented and Made Only by
WATLING
Manufacturing Company
4650 W. Fulton St. Chicago 44, III.
Eit. 1889—Telephone: Columbus 1-2772
Cable Address: WATLINGITE, Chicago
IT Takes Heavy Duty Equipment To
Super Model M — Fo(
all general cleaning
and blowing. Power-
Do Your Heavy Duty Job
ful,
_ readily portable.
You must have a real heavy duty cleaner for the large
scale, complicated and continuous job of theatre
cleaning. Home-type cleaners can't begin to do the
job of cleaning up after hundreds of people track in
dirt, mud and water, and scatter popcorn, candy
wrappers and other debris around lobby, rest rooms and auditorium.
Too much of your profit is being spent for cleaning if you are using
anything less than a Super specialized, powerful theatre cleaner.
The Super is designed and tool equipped to do every cleaning task in yourj
theatre quickly and thoroughly without damage;
to surfaces or fabrics—the Super even cleans your
screen giving brighter, clearer presentation. The,
Super is readily portable—any woman can handlel
it with ease. Super features include: wet and dry
pick-up, special screen brush, spotlight on handle,
NATIONAL SUPER SERVICE CO., INC.
1941 N. 12th St. Toledo 2, Ohio
Sales and Service in
Principal Cities.
In Conado: Plant Maintenance
Equipment Co.,
Toronto and VoMOUver
blower attachment and many others.
Your supplies distributor will be glad to give
you a demonstration right in your theatre. Ask him
or write for complete data.
€)
All Super modfls approved by Underwriiers'l
Laboraiories and ('an.idi.in Stiindards.
|
"Once Over Does It"
SUPER SUCTION
SINCE 1911 ®
THE DRAFT HORSE OF POV7ER SUCTION CLEANERS"
fk Ji:i,
l« tari
Niit
'^Hiil.Qu
I'iiidi;
44 The MODERN THEATRE SECTION

0)(0fFICEfi]DUiiJJ]i/^l|JI)5
«M'H'
rhe EXHIBITOR HAS HIS SAY ABOUT PICTURES
ALLIED ARTISTS
FsrRo (AA)— Bill Elliott, Phyllis CoQtcs.
ilyroii Henley. This, with an "Our Gang"
AA) comedy and a sports reel, gave us the
)est weekend entertainment in some time.
,60 W. Smith, Elk Theatre, Elkton, S. D.
5inall-town and rural patronage.
Frudin' Fools (AAl —Leo Gorccy, Huntz
lall, Dorothy Ford. Thanks to Allied Artists
ind the Bowery Boys for another big comedy
lit. We hit the Jackpot on this one—an allime
record crowd. Played Fri., Sat. Weather:
,!ild.— L. Brazil jr.. New Theatre, Bearden,
Vrk. Small-town and rural patronage.
Hold That Line (AA)—Leo Gorcey, Huntz
lall, John Bromfield. The Bowery Boys are
Iways good here. One of the few types of
ilcture.s that we can always depend on to
ome through. Played Frl., Sat. Weather:
I'alr and warm.—Dan Guest. Tower Theatre,
Vichita Falls, Tex. Suburban and city paronage.
Snow Dog (AA)—Kirby Grant, Elena Verugo.
Rick Vallln. We bought this picture
or a reasonable price and were very well
leased with it. It's a wonderful picture of
ne far north and is full of suspense, drama
nd excitement. Patrons thoroughly enjoyed
lis one and, of coiu-se, the kiddies liked the
lounties. Played Wed., Thurs. Weather:
air.—Arnold Driscol, Iowa Tlieatre, Brandon,
jwa. Small-town and rural patronage.
COLUMBIA
Boots Malone (Col) — William Holden,
ohnny Stewart, Stanley Clements. Did not
;e this myself. However, people liked it and
drew well. Played Wed. Weather: Nice.
larcella Smith, Vinton Theatre, McArthur,
)hio. Small-town and rural patronage.
Cripple Creek (Col)—George Montgomery,
>arin Booth, Jerome Courtland. Didn't go
D see this one but it was one of our best
rrlday-Saturday gro.ssers in a long time,
leather: Good.—Bill Brooks, Liberty Theatre,
talley. Ida. Mining and farming patronage.
My Six Convicts (Col)—Millard Mitchell,
iilbert Roland, John Beal. I expected poor
.\sults with this as French-Canadians dislike
JO much English dialog and want plenty of
ctlon and music In their film entertainment,
ly surprise came when they loved it no end
or Its comedy. Played Sun., Mon., Tues.
i/eather: Cool.—G. J. Forhan jr., Montcalm
I'heatre, Hull, Que. Neighborhood patronage.
Okinawa (Col) — Pat O'Brien. Cameron
litchell, Richard Denning. Fair picture but
o drawing power. We had poor crowds at all
erformances. I think people are getting
retty well fed up with all this war boloney.
his would be all right doubled with a firstlass
picture. Played Mon., Tues., Wed.
/eather: Rainy.—Tom Hetherlngton, Musicind
Theatre, Kaslo, B. C. Small-town and
Jral patronage.
Sound Off (Col)—Mickey Rooney, Anne
imes, Sammy White. Good little picture,
erfect double-bill material. Business good,
ilayed Sun., Mon. Weather: Fair and warm.
-Dan Guest, Tower Theatre, Wichita Falls,
ex. Suburban and city patronage.
Ten Tall Men (Col)—Burt Lanca.tter, Jody
Lawrancc, Gilbert Roland. Here 1* action
a-plenty. The customers thought It Ju.st right.
Business normal. Good color. Burt Lnnca-iter
and hl.s chums plenty tough. Played Prl..
Sat., Sun. Weather: O.K.—Frank E. Sobln.
Majestic Theatre. Eureka, Mont. Small-town
and rural patronage.
METRO-GOLDWYN-MAYER
American in Pari.i. An iMGMi —Gene Kelly.
Le.sUe Caron, Oscar Levant. We played this
one week after It won the Academy award
and lost on It. Wonder what it would have
Jesse James—Long May
He Ride and Rob!
Q,Ki:.\T MISSOURI K.AID. THE (Para)
—Wendell Corey, Macdonald Carry,
Ward Bond. I don't know how many timen
Jes.sc has been shot on our screen while
hanein? that picture, but it atronage.
David and Bathsheba (20th-Fox)—Susan
Hayward, Gregory Peck, Raymond Massey.
My patrons expected something they didn't
see in this one. There were counting on a
picture like "Quo Vadis" or "Samson and
Dellllah" and this one didn't come close.
Business was below average—and, of course,
running true to form. Fox had the film rental
way above average. Too much "talk" and not
enough action. Patrons' comments were poor.
Played Sun.. Mon. Weather: Pleasant.—
Dwight Hanson. Valley Theatre. Eddyvllle,
Iowa. Small-town and rural patronage. I
'
Lure of the Wildemeas (20th-Pox)—Jean
Peters. Jeffrey Hunter. Walter Brennan. Very
good picture. This one did above average
business. The comments by patrons were all
very good.—D. B. Fiske. Fi-ske Theatre, Oak
Grove, La. Small-town and rural patronage.
We're Not Married (20th-Fox^—Ginger
Rogers. Fred Allen. Victor Moore. Everyone
enjoyed this new kind of picture and so did
I. We had not seen the screening and were
uncertain as to the best time to play It but
we were right In scheduling it on Friday and
Saturday. Films with several big name stars
do very well at our boxoffice. Weather: Warm.
—Jerry B. Walden, Crest Theatre. Scagoville.
Tex. Small -town and rural patronage.
What Price Glory

'
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
House Theatre, Coaticook, Que. Small-town
and rural patronage.
With a Song in My Heart (20th-Fox)—
Susan Hayward, David Wayne, Rory Calhoim.
If you haven't played this picture,
then you are missing a fine show. Played
it late here to a gratifying business. It will
please all ages.—C. J. Otts, Wakea Theatre,
Waskom, Tex. Small-town patronage.
With a Song in My Heart (20th-Fox)—
Susan Hayward, Rory Calhoun, David V/ayne.
I will not condemn a fine picture on boxoffice
appeal only. Here is a fine piece of
merchandise. This did not draw too well
but there is such a thing as being a little
proud of what your screen shows and I was
proud to run this one. Played Sun., Mon.
Weather: Fair and warm.—Joe and Mildred
Faith, Linn Theatre, Linn, Mo. Small-town
and rural patronage.
UNITED ARTISTS
High Noon (UA)—Gary Cooper, Thomas
Mitchell, Lloyd Bridges. Through no fault of
the feature we did not do too well with this.
It is is a different western and good for any
situation. Stanley Kramer knows his business.
Played Wed., Thurs. Weather: Cold
and clear.—Al Hatoff, Park Theatre. Brooklyn,
N. Y. Neighborhood patronage.
Island of Desire (UA)—Linda Darnell, Tab
Hunter, Donald Gray. Not much can be said
for this one, but it did average business.
D. B. Piske, Fiske Theatre at Oak Grove, Lake
and Lake Drive-In theatres at Lake Providence,
La. Small-town and rural patronage.
Try and Get Me (UA) — Frank Lovejoy,
Kathleen Ryan, Richard Carlson. Drop this
one a couple of times before playing. We have
been playing a lot of murders lately. For us
It was just another picture show. Comments
were fair. Played Thurs., Fri., Sat. Weather:
Mild.—Harold Bell, Opera House Theatre,
Coaticook, Que. Small-town and rural patronage.
UNIVERSAL-INTERNATIONAL
Bronco Buster (U-I)—John Lund, Scott
Brady, Joyce Holden. Right down the alley
for our action fans. Picture good—business
good. Played Fri., Sat. Weather: Fair and
Warm.—Dan Guest, Tower Theatre, Wichita
Palls, Tex. Suburban and city patronage.
Francis Goes to West Point (U-I)—Donald
O'Connor, Lori Nelson, Alice KeUey. The
magic has gone from the name "Francis" and
it's just another show that didn't do average
business. Business was below such pictures as
"Aaron Slick From Punkin Crick" (Para), "A
Girl in Every Port" (RKO) and "About Face"
(WB). Whatever you do, don't buy this one
at a top film rental as I did. Your customers
won't get too excited about it. Played Sun.,
Mon. Weather: Pleasant.—Dwight Hanson,
Valley Theatre, Eddyville, Iowa. Small-town
and rural patronage.
Ma and Pa Kettle Back on the Farm (U-I)
—Marjory Main, Percy Kilbride, Richard
Long. We ran this picture very late and it
did below average business.—D. B. Fiske, Fiske
Theatre at Oak Grove, Lake and Lake Drivein
theatres, Lake Providence, La. Small-town
and rural patronage.
Sally and Saint Anne (U-D—Ann Blyth,
Edmund Gwenn. John Mclntire. Some of the
titles that they give these motion pictures
are very confusing and that's what happened
to our crowd on this picture. Ann Blyth
should be given some kind of an award for
her acting in this film. It was excellent.
Everyone who came to see the picture told
us so, but they were very few. I feel producers
should make nothing but "A" product.
But at present we do very little even with an
"A" film. Played Sun., Mon. Weather: Warm.
—Jerry B. Walden, Crest Theatre, Seagoville,
Tex. Small-town and rural patronage.
Week End With Father (U-D—Van HefUn,
Patricia Neal, Gigi Perreau. This is an entertaining
little picture that drew a fair crowd
and pleased everyone who saw it. I would say
it is an ideal small-town feature. Played
Thurs., Fri., Sat. Weather: Fair and warm.—
Norman Barker, Lorimor Theatre, Lorimor,
Iowa. Small-town and rural patronage.
Willie and Joe in Back at the Front (U-I)
Tom Ewell, Harvey Lembeck, Mari Blanchard.
Star Joan Crawford Shines
Bright for Showman
OUDDEN FEAR (RKO)—Joan Crawford,
Jack Palance, Gloria Grahame. "Feair"
is one of the best of the year so far as suspense
goes. Don't fail to play it. Joan
Crawford is a motion picture symbol to
me. It seems that every time we need a
lift—there she is. Doubled this with "The
First Time" (Col) to good business. Played
Fri. to Mon. Weather: Clear and warm.
—Al Hatoff, Park Theatre, Brooklyn, N. Y.
Neighborhood patronage.
There was an almost constant ripple of
laughter during this film. Ex-army boys all
seemed to know someone just like Willie or
Joe. This did business and left them laughing.
We even enjoyed it! Played Sun., Mon., Tues.
Weather: Cool.—R. J. Taylor, El Lago Theatre,
Rice Lake, Wis. City and rural patronage.
World in His Anns, The (U-I)—Gregory
Peck, Ann Blyth, Anthony Quinn. Very, very
good picture. Plenty of sea-story action and
adventure. The schooner race is worth the
price of the picture. Business was average. I
wonder here again if the title was the right
one. I believe if the title played up the sea
and the sailing schooner angle Universal
would have a good money-maker. Played
Tues., Wed., Thurs. Weather: Cool.—Bill
Myers, Rena Theatre, Kellogg, Idaho. Minetown
patronage.
Wyoming Mail (U-I)—Stephen McNally,
Alexis Smith, Howard DaSylva. If your customers
like superwesterns you will not go
wrong in booldng tius one. It was thoroughly
enjoyed by my folks. Played Wed., Thurs.
Weather: Fair.—R. D. Gibbons, Mars Theatre,
Falkville, Ala. Rural patronage.
You Never Can Tell (U-I)—Dick Powell,
Peggy Dow, Charles Drake. The trailer arrived
four days late so I took to the stage
and gave the patrons a rundown on the story
every night, I must have been good for we did
outstanding business. Doubled this with
"Smugglers Island" (U-I) which is a mighty
colorful adventure tale that will prove popular
with most audiences. Played Sun., Mon , Tues.
Weather: Mild.—Bob Walker, Uintah Tlieatre,
Pruita. Colo. Small-town and rural patronage.
WARNER BROS.
Dodge City (WB)—Reissue. Errol Flynn,
Olivia DeHavilland, Ann Sheridan. This is
a darn good reissue. The photography and
.sound are excellent. It was nice to see so
many of the oldtimers.—Frank E. Sabin,
Majestic Theatre, Eureka, Mont. Small-town
and rural patronage.
Flame and the Arrow, The (WB) —Burt
Lancaster. Virginia Mayo, Robert Douglas.
This is a very good picture. It is well worUf
your playing time.—Harland Rankin, Beai
Theatre, Belle River, Ontario. SmaU-towi;
and rural patronage.
I'll See You in My Dreams (WB)—^Dann
Thomas, Doris Day, Frank Lovejoy. Musical
are always below average at the boxofficj
We run them for ourselves and a select grou
only. Mr. A. said "The only show that
didn't get tired of running." Played Sun., Moi
Weather: Warm.—Mr. and Mrs. K. R. Altl-
Bunceton Theatre, Bunceton, Mo. Small
town and rural patronage.
Jack and the Beanstalk (WB)—Bud Abbot
Lou Costello, Dorothy Ford. It is a kids pic
ture but on this one you get more adults tha:
on a Disney. It did average business and tha
is more than I expected after the panning i
took from those "in the know." Which jut
goes to prove that you loiow more about you
business than anyone else. (This may dis
appoint some film salesmen.) It is as good a
any Abbott and Costello; so, if your tow:
goes for them, they will like this one. Playe
Thurs., Fri., Sat. Weather: Pleasant.—Dwigb
Hanson, Valley Theatre, Eddyville, lowf
Small-town and rural patronage.
Room for One More (WB)—Gary Gran'
Betsy Drake, Lurene Tuttle. This is a screai
and a honey of a family pictm-e. The corned
is light and gay and certainly delighted everj i
one. Played Wed., Thurs. Weather: CooL-j
G. J. Forhan jr., Montcalm Theatre, Hulj
Que. Neigliborliood patronage.
San Francisco Story (WB)—Joel McCret
Yvonne DeCarlo, Sidney Blackmer. A stor
of the early San Francisco days which playe
to an average crowd. Should do all right i
action houses. This should have been playe
on the weekend. Played Tues., Wed. Weathei
Cool and rain.—Harold Bell, Opera Hous
Theatre, Coaticook, Quebec. Small-town an
rural patronage.
She's Working Her Way Through CoUeg
(WB)—Virginia Mayo, Ronald Reagan, Gen
Nelson. From all angles Vii'ginia Mayo look
good to my small-town trade, with even tb
farmers putting in a plug for her. Boy
if you ai-e looking for fine entertainment, th:
is it. But I wouldn't advise you to invite Oa
local ministers out to this one as they miglget
the wrong idea. Played Sun.. Mm
Weather: Fine autumn.—I. Roche, Vemo
Theatre, Vernon, Fla. Small-town and run
patronage.
Starlift I WB)—Doris Day, Ruth Romaii
Dick Wesson. A very entertaining musical
comedy that should do good business in arl i
theatre. Dick Wesson, in my opinion, sto!!
the show. He does an excellent impersom
tion of James Cagney. The trailer, which ea]
phasizes the all-star cast, will bring the cuj; 1
tomers in. Warners should have Roy Dj
Ruth direct more of their pictures.—Harol
Robinson, Brox Theatre, Broxton. Ga. Smal
town and rural patronage.
Streetcar Named Desire, A (WB)—Vivie
Leigh, Marlon Brando, Kim Hunter. Bigge'
night here in a long time was, chalked up Ij
this cla.ssic. Well enjoyed by family trw,
as well

:
Pleasant-:
. n....v
;Babai
[
Klild
|
\
A llll*rpr*tl«* onolyin ot lay and tradtprau rcvlawi. Tha plut and mlnyt •!«» Indlcat* d»«ra« •«
^-H »iily; audlanc* clatiiflcotlan it not ratad. Lt«ttng« cov«r cyrrant raviawi, brought up to data raaularly
«i ^gportmant larvat alio oi an ALPHABETICAL INDEX to taatura ralaatai. Numaial pracadtng tliM
tMlflV* Culda RavUw paga numbar. For llstlngi by company, In tha ordar a* ralaata, mo X \Vt}\\m mi^\
Faaiura Chart.
»? Very Good; + Good; - Fa
ir;
- Po.
teejoj.
"iflasele,
i
fayed fc
i
Ma K, \
mil,
Mo
^
I'J Avan Sliik Fro* Punkln Crick
U
I'
(95) Comtdy *"*
lj>AMa

REVIEW DIGEST +t Very Good; + Good; — Foir; — Poor; — Very Poor. In the summary tt is rated 2 pluses, — as 2 minuses.
at
X

'
>
Sm
j
• Stormbound
I
RKO
. Pva
tiniiij
Tl
4+ Vary Good; + Good; — Foir; - Poof; - V«nr Poor. In Ik* uiamory *t ii rottd 2 pluMt, •^ o* 2 mmumi REVIEW DIGEST
tl'l!';^:
I
1 !i > u. x£ «.al«ol M
.
•
j
*« »•* of Five Women a (861 Drama
ilTale
Talis of Hoffmann (111) Musical
UA
UA
223 52
4-21-51
^
H
K
jfillmM. Tht (90) Drama NKO 10 20-51
(i91l»|l'i| TIdi. Thi (92) Dtana U-l 10 20-Sl
+
-
iSRildtfi. Thi (80) Drama U-l 10-18-S2 +
*- + .:
-OKilnbo* Round M> Shouldir (78) Mui. Col 8-16-52
I
Nolorlcui (89) Draai RKO 2-16-52
H
+
vnn (87) Drama RKO 315-52 f
,:)R(j ujII ExpfMi (83) Drama U-l 5- 5-52 -f
Rtdht-id From Wyoming, Thi (..) Drama. U-l
Mountain (84) Wtilcrr\ Para 11-17-51 ^
H + i.. J9RM
* + *: (M Plant* Man (87) Draaia UA 5-24-52 —
J3M Skitt of Montana (98) Drama. .20th-Foi 1-26-52 H
nWt IMW (75) Drama Col 6-21-52 ±
IjiMrMl. Nill: (9S) Drama WB 2-16-52 -1-
IjgMvii of tha Ttian (87) Westvn. .20lh-Fo< 2-16-52
M
-f
:
HtllWlo" In Rtno (80) Drama U-l 9-29-51 +
]2RMt I'll Man Down (90) Drama Rep 11- 1-52 ff
IJRIm. Ttw (79) Drama UA 8-30-52 at
+ H -
I9RI.W, Tha (99) Drama UA 9-22-51 +
|8Road Aginl (60) Western RKO 2-23-52 -f
]7Rwl to Bah (91) Mutical Para 1122-52 +
il Htm (70) Weitern AA 3- 8-52 +
IS Ratal lor One More (95) Comedy WB 1-12-52 H
|4llM Bowl Story, The (73) Drama AA 8-30-52 -f
- ± 1
- : t :
^
J
+ + + • IMMtar Beware (103) Comedy Para 12- 1-51 +
lis Sally and Saint Anne (90) Drama U-l 6-28-52 H
± + +
- llJSan Francisco Story. The (80) Drama... WB 4-12-52 —
+ ««-
t ± t 1
tt + +
*
» + (I
I
Scotland Yard Inspector (73) Drama LP
± « +
Around Us. The (..) Documentary. . RKO
+ + » * 1,7 Sm Tiger (71) Drama AA 8- 9-52 —
t + + -
1|2 Site's Working Her Way Through Collage
(101) Musical WB 6- 7-52 -ft
iksihtr City (90) Drama Para 10- 6-51 +
+ _ ;
« + '
+
± + : :
2 i
« + H 111 Shoos of Kilimanjaro (114) Drama. .20th-Fox 9-27-52 ff
- ±.: lizSontbody Lo>es Me (95) Musical Para 8-23-52 ff
i + i ISSomelhiiig (or the Birds (81) Comedy. 20-Fox 10-11-52 ff
± M
± + i
III inn of Paleface (95) Comedy Para 7-19-52 ff
II Sound Off (83) Comedy Col 4-12-52 ff
i
'« + ±
+
I'; Smith of Califiite (67) Western Reo 11- 3-51 +
1 South Pacific Trail (60) Western Reg 11-15-52 +
1 3 Springfield Rifle (93) Sup-West WB 10- 4-52 ff
I
Stage to Blue River (55) Western AA
i + +
ill Stooge. The (100) Comedy Para lO-U-52 ff
(60) Drama Rip
1 1
Storm O.er Tibet (87) Drama Col 1- 5-52 +
44 + = ^
+ +
+ -*:'.
t + - -
+ + + :
liStory of Will
I Stronohold (731
Rogers,
Drama
The (109) Drama.. WB
LP
7-26-52 ft
-
+ J
; «» Atabmarine Co""")"!) (87) Drama . 9- 1-51 +
+
" KSMden Fear (110) Drama . 8- 2-52 -f
» + +
Sinrii.an and inr Mme Men (58> Drama l"
T
17 R*u ol Cimarron (72) Drama 20lli Fox 3-29-52 -f
Ruby Gentry ( ..) Drama 20th- Fox
17R«Kh. Tough West. The (54) Western Col 6-28-52 ±
I^Rtyal Journey (50) Documentary UA 2- 2-52 +
lOSaraje. The (95) Ad«-Draraa Para 9-20-52-)-
J.9 Scandal Slutl (82) Drama Col 2- 2-52 +
Li Scaramouche (115) Drama MGM 5-24-52 H
IBSarlet Angel (81) Drama U-l 5-31-52 +
IfiSacret Peoole (87) Drama LP 9-6-52-
ll7Salloot. The (S3) Drama MGM 12-15-Sl ±
17 Sliado» in the Sky (78) Drama MCM 12-15-51 ±
iJsSlngin' in the Ram (103) Musical MGM 3-22-52 ff
13 Skirts Ahoy! (109) Musical MGM 4-12-52 ±
14 Sky Full o( Moon (74) Comedy MGM 11- 8-52 *
17 Sky li Red, The (99) Drama Realart 6-28-52 ±
1(1 SUughltr Trail (78) Drama RKO 10-27-51 :t
HSoioky Canyon (55) W«ttrn Col 2- 2-52 +
LSSniotr. The (87) Drama Col 3-22-52 +
1} Something to Li>e For (89) Drama. .. .Para 2- 2-52 ff
II Son ol Ali Baba (75) Fantasy U-l 8-23-52 +
I'jSoo ot Or Jfk»ll, The (76) Drama ..Col 11- 3-51 +
Star of Texas. The ( . ) Western AA
HSiarhlt (103) Musical WB 11- 3-51 +
17 Slats and Stripes Forever (89) Drama. 20-Fox 11-22-52 ff
H Steel Fist (73) Drama AA 2-16-52 +
IS Steel To»n (84) Drama U-l 3-8-52*
IJSIeel Trap. The (84) Drama 20th-Fox 10-25-52 +
ISSItlen Face (71) Drama LP 6-6-52*
1'5 Story of Robin Hood, The (89) Drama. RKO 3-22-52 ff
lllSlranje Duor. The (80) Drama U-l U- 3-51 *
II Strange Fascination (80) Drama Col 10- 4-52 +
ItSlrange World (80) Drama UA 4-26-52*
llStranjn in Bet*een. The (88) Drama U-l 8-30-52 ff
LI Street Bandits (54) Western Rep 11-24-51 —
tJStreetcar Named Desire, A (122) Drama. WB 6-16-51 H
X
XOFFICE BookinGuide :: Dec. 6. 1952

I
©Rodeo
! Waco
i
Man
.C
I
My
|
w^
; f i]nij]£ uiJiiiiT
Feature productions by company In order of releose. Number in square Is national release dote. RuimnI
time is in porentheses. Type of story Is indicated by letters and combinotions thereof as follows: ('1
Comedy; (D) Drama; (AD) Adventure-Oromo; (CD) Comedy-Drama; (F) Fantasy; (M) Musical; (W) W«l
ern; (SW) Superwestern. Release number follows: U denotes BOXOFFICE Blue Ribbon Award WInwf
Q denotes color photogrophy. For review dates and Picture Guide page numbers, see Review Digest,
ALLIED
ARTISTS
[D Night Roiders (52) W. .5231
Whip Wilson, Fuzzy Kolgbt, J. Bannon
H©Fort Osage (72) W. .5102
liod Cameron, Jane Nigh, Morris Ankrum
(68) W. .5224
Kin Elliott, Pamela Blake. Band Brooks
COLUMBIA
Deoth of a Solesmon (113). . . .D. .423
Fredric March, Mildred Diinnock. C. Mitchell
First Time, The (89) C..424
Hobert Cumralngs, Barbara Hale, Mona Barrie
Harem Girl (70) C..422
Joan Hails. Arthur Blake. Peggie Castle
Howk of Wild River, The (54). .W. .482
Charles Starrett, Smiley Burnette, C. Moore
LIPPERT
j stronghold (73) O. .5107
Zachary Scott. Veronica Lake. A. DeCordoia
M-G-M
,j
HI Invitation (85) (I
Dorothy McGulre, Van Johnson. Ratk '
Q] Lone Stor (90) t{
Clark Gable. Ava Gardner. Broderick tj
PH Shodow in the Sky (78) El
Nancy Davis. Ralph Meeker. James IV
IS ©Belle of New York, The (82)..ME
Fred .\staire. Vera-BIlen. Marjorie Mjit;[
(70) D. .5104
Jane Nitjb, John Archer. Wallace Ford
j Hold That Line (64) C..5211
Leo Gorcey, liuiitz Hail, John Bromfield
From the Block Hills (58). W. .5242
Johnny Mack Brown, James Elilson, R. Brooks
IJct Job (63) D..5215
Stanley Clements, Elena Verdugo, J. Litel
j Gunman, The (52) W. .5252
Whip Wilson, Fuzzy Knight, Rand Brooks
1 ©Wild Stallion (70) W .
Ben Johnson. Edgar Buchanan, Martha Hyer
El Kansas Territory (65) W. .5225
Bill Eaiiott, Peggy Stewart, Lane Bradford
a Desert Pursuit (71) W. .5209
Wayne MoirLs, Virginia Orej. Reorge Tobias
m African Treasure (70) D .5207
Johnny Sheffield. Laurette Luez, L. Talbot
SI Gold Fever (63) D. .5220
John Calvert, Ralph Morgan, Ann Cornell
@ Here Come the Marines (66) . . . 5212
Leo Gorcey. iluntz Hall, Myrna Dell
HI ©Wogons West (70) W. .5203
Rod Cameron, Peggie Castle, MIcbael Cbapin
I
Dead Man's Troll (59) W .
Johnny Mack Brown, Jimmy Ellison, S.
5243
Joliej
I
Sea Tiger (71 ) D .
John Archer, Marguerite Chapman, L.
. 521
Talbot
SS Montana Incident (54) W.'.5253
Wlilp Wilson, Hand Brooks, Noel Nelil
a ©Rose Bowl Story, The (73). . .D. .5204
Marshall Thompson. Vera Miles, R. Rober
m Yukon Gold (62) D . . 5221
KIrby (Irant, Chinook, Mmha Hyer
ai Fargo (69)
W..5226
Wild Bill Elliott. Phyllis Coates. J. Ingram
SJ Feudin' Fools (63) C. .5213
Leo Gorcey, Huntz Hall, Anne Ktmball
(S Army Bound (61) D..5216
Stanley Clements, Karen Sharpe, 8. Brodle
61 Canyon Ambush (53) W . . 5244
Johnny Mack Brown, Phyllis Coates
Si Arctic Flight (78) D. .5210
Wayne Morris, Lola Albright. Alan Hale jr
§S Battle Zone (81) D..5301
John Uodiak, Stephen McNaily. L. Christian
S Wyoming Roundup (53) W. .5254
Wkip Wilson. Pbylils Coates. T. Farrell
SNo Holds Barred (65) C. .5214
Leo Gorcey. Bowery Boys. M. Reynolds
m ©Flat Top (87) . . 5201
Sterling llaydcii, Richard Carlson. B. Phl pps
[3 Bomba and the Jungle Girl (. .) D. .5208
.lobnny Sheffield, Karen Sharpe
13 Maverick ( . . ) W 5322
Wild Bill Elliott. Phyllis Coates, M. Hekle;
61 ©HIawatho ( . . ) D . . 5202
^ineent Edwards. Yvette Dugay, K. Larsen
H Timber Wolf ( . . ) D . . 5222
Klrt)y Grjint. Clilnook. Inga Borg
10] Star of Texas, The ( . . ) W . . 5332
Wayne Morris. Kick Vallln, J. Lurseii
|j1 Torpedo Alloy (84) R . 3323
Uark Stetena, Dorothy Halone
My Six Convicts (104) D. .430
Gilbert Roland. John Beal, M. Mltcbell
Okinawa (67) D . . 432
Pat O'Brien. Cameron Mitchell, R. Denning
Scandal Sheet (82) D. .415
Broderick Crawford. Donna Reed, John Derek
Night Stage to Galveston (62).. D.. 475
Gene Autry. Pat Buttram. Virginia Huston
Jungle Jim in the Forbidden
Lond (65) D . . 429
©Thief of Damoscus (78) D..427
Paul Henreid. Jeff Donnell, John Sutton
Marrying Kind, The (93) D. .425
Judy llolliday. Aldo Ray. Madge Kennedy
Laramie Mountain (53) W. .485
Charles Siarrett, Smiley Burnette. F. Sears
Sniper, The (87) o. .434
Arthur i'ranz. Adoiphe .Meniou. Marie Windsor
©Sound Off (83) C..428
.Mickey Rooney, Anne James, John Arclier
Yonk in Indo-China, A (67). . . .D. .435
John Archer. Douglas Dick, Jean Wllles
Apache Country (62) W. .471
Gene Autry, Pat Bultram, Carolina Cotton
Walk East on Beacon (98) D. .426
George Murphy. Virginia Gilmore, F. Currie
Paulo (80) D . . 436
Lorelia Young, Kent Smith. Alexander Knox
©Brove Warrior (73) D..441
Jon Hall. Christine Larson. James Seay
©Montono Territory (64) D..438
Lon McCallister, Wanda Hendrlx, P. Foster
Rough, Tough West, The (54).. W.. 487
diaries Starrett, Smiley Burne tte
©Brigond, The (94) D. .437
Tony Dexter. Gale Robbins, Anthony Quinn
©Cripple Creek (78) O. .442
George Monlgomery, Jerome Courtland
©Colifornio Conquest (79) D, .440
Cornel Wilde. Teresa Wright, L. Ferraday
Red Snow (75) D. .439
Storm Over Tibet (87) D. .416
Barbed Wire (61) W. .474
Junction City (54) W. .486
©Captain Pirate (85) D. .502
Louis Hayward. Patricia Medina, John Sutton
Lost Troin From Bombay (72). . .0. .504
Jon Hall. Oirlstlne Larson, Lisa Ferraday
Clouded Yellow, The (89) D. .509
Jean Simmons. Trevor Howard, Sonia Dresdei
Kid From Broken Gun, The (56). W. .481
Charles Starrett, Smile? Burnette, J. Maboney
Affair In Trinidad (98) D. .501
Rita Hayworth, Glenn Ford. A. Scourby
©Rainbow 'Round My Shoulder
(78) M..503
Frankle Lalne, Billy Daniels, C. Austin
Wogon Team (61) W. .476
Gene Autry, CJiamplon. Oall Davis. P. Buttram
Assignment— Paris (85) D..507
Dana Andrews. Marta Toren, George Sanders
©Golden Hawk, The (83) D. .508
Ithonda Fleming. Sterling Hayden. J. Sutton
Hangman's Knot (81) SW. .512
Randolph Scott. Claude Jarman jr.. I). Reed
Blue Canadian Rockies (58). . . . W. .472
Gene Autry, Oall Davis, Pat Buttram
Voodoo Tiger (67) AD. .518
Johnny Welssmulier, Jean Byron, James Seay
Eight Iron Men (80) D. .515
Bonar Coileano, Arthur Franz. Lee Marvin
Strange Fascination (80) D. .505
Hugo Haas, Cleo Moore, Mona Barrie
Happy Time, The (94) C . . 506
Charles Boyer. Louis Jourdan. Marsha Hum
Invasion, U.S.A. (74) D..513
Gerald Mohr. Peggie Castle. Eric Blylhe
Navaio (70) Doc. 5104
Navajo Indian cast
E) Wings of Danger (72) D. .5106
Zachary Scott, Robert Beatty, K. Kendall
m Valley of the Eaglet (83) D..5114
Jack Warner. Nadia Gray, J. McCallum
gl Loan Shork (79) 0..5111
George Baft. Dorothy Hart
m ©Ouflow Women (75) D. .5105
Mario Windsor, Richard Rober, Carla Balenda
S§ Stolen Face (71) D. .5109
Paul Henreld. LUabeth Scott, Andre Morell
tJS Pirote Submarine (69) D..5110
Special cast
[D Jungle, The (74) D..5112
Rod Cameron. Cesar Romero, Marie Windsor
) Secret People (87) D..5116
Valentlna Cortesa. Audrey Hepburn
[|J Hellgote (87) D..5113
Sterling Hayden. Joan Leslie, Ward Bond
gj] Scotland Yord Inspector (73).
Cesar Romero. Lois Maxwell
.D..5202
glTrombo, the Tiger Man (63). . .D. .5201
Entire Krone Circus
a Mr, Walkie Talkie (65) D..5203
VMliiam 'Iracy, Joe Sawyer
§S Gambler and the Lady (71).
Dane ClArk, Niomj Ounce
D. .5204
a Just This Once (90) Cf
Peter Lawford, Janet Leigh. Lewis 81 [
El Love Is Better Than Ever (81). ,(h
Elizabeth Taylor. Larry Parks. Tom Tif
©Wild North, The
i
(97) DI
Stewart Granger. Wendell Corey. C. Chll
L B livl F«
ini ©Singin' In the Rain (103) MJHk!^'"'
Gene Kelly. Donald rConnor. Debbie t^Kjill |li2l"
El Talk About a Stranger (65) dKirIsIA
George Murphy, Nancy Davis, Billy (kf^^
g| When in Rome (78) DO
Van Johnson. Paul Douglas. J, CalleU
(
m Young Man With Ideos (84). . .CDS
Glenn Ford. Ruth Roman. Nadine AskN
gg Carbine Williams (93) D
James Stewart, Wendell Corey. Jean E
gGirl in White, The (93) D
June Allyson. Gary Merrill. Arthur Ker
ga ©Skirts AhoyI (109) M
Esther Williams. Joan Evans. Barry 1
[S Glory AHey (79) D,
Ralph Meeker, Leslie Curon. Gilbert Hi
O Pot and Mike (93) C
Spencer Tracy. Katharine Hepburn. Al'
i§ ©Scoromouche (IIS) D
Stewart Granger. Eleanor Parker. Md f
Bl ©Lovely to Look At (102) M
Red Skelton, Katbryn Grayson. Hovard
ES Woshington Story (82) D
Van Johnson, Patricia Neal, Sidney B
@ Holiday for Sinners (72) D
Gig Young, Janice Rule. Keenao Wyn,
a You for Me (70) cS5
Peter Lrfiwford. Jane Greer. Gig Young
gi Fearless Fogon (78) C 241
Janet Leigb. Carleton Carpenter. K. \ r
m iJQMetty Widow, The (105) M^^^.
Lkna Turner. Fernando Lamas. Una Urr ^
El Devil Mokes Three, The 0~
(96)...
Gene Kelly. Pier Angell. Richard Bobti
Man ond I (99) D
Sbeiley Winters. Rlcardo .Montalban, C
Mine (103)^.1)
Mario Lanza. Doretta Morrow. J.
IS ©Because You're
ED Apache War Smoke (67) CO)
GUbert Roland. Glenda Farrelli R. Htr
gil ©Everything I Hove Ic Yours
(92) M
Marge and Gower Champion. Dennto 0*>
©Ivanhoe (106) D
Robert Taylor. Elizabeth Taylor. J,
I
I
M ©Prisoner of Zenda, The (101). AD
Stewart Granger. Deborah Kerr. James
m Hour of 13, The 1
(79)
Roland Peter L.iwford, Dawn Add-ims.
©Plymouth Adventure (105)..,,
I
gi
Spencer Tracy, Gene Tleroey, Van Jobon
El Sky Full of Moon (74)
Carleton Carpenter, Jan Sterling. KeenK
^ ©Million Dollar Mermaid (115). ,M t|
ather Wlillams. Victor Mature. W. Plll »j
BTAbove ond Beyond (122)
I
Robert Taylor. Eileanor Parker. J WW!
In" Desperate Search, The (73) D l'*j
Howard Keel. Jane Greer. Keciuin Vfjw I
m Bod ond the Beoutlful, The [M
(118) »M
Laim TurihT. Kirk rtoiigias. Dick PWM
r^-iiM
klUiCni*
kitkMni
dktil
: !iW Mn

,li
: ,||«,
.
REPUBLIC
! C
B
FEATURE
CHAR
t -i.
PARAMOUNT
RKO RADIO I Si I ij! 20TH CENTURY POX
I
B*wor* (101) C. .1114 Loi Vegat Story, The (St) 0.217
Ou",) nn'l (. ',th..h( b'j IIA D 201
.
Mtrtiii, Jtrry L.(
(81 ) . 220
Montana iM; . 207
Cornel Wilde, iUurcen O'llsrs. 11. l'oa|Kr
1. Jrffrn MxMae. C Batik <
<
M.I, fcJ,
®Rancho Notorioui (89) SW. .221 CDUet HmA-
SI4i 5 Fln««' ica .6. 208
Marline lnnrlrli. Arthur Kennedy. M Krrrrr Rex Allen, kl
Pace That Thrills, The (41) O 211
Return o) the Teson (87) O 209 ,
*
lllil Wllllitii.. C.irls
1'... .:.'.''.
llilnMlt. Kruik .Mrlluth
-.n. i*ttj» Imi, V Br«rv«r. I
Whispering Smith vs.
jalond.illo Cunillnger (541 W..5171 VlYO Zapotol (110) O 104]
Scotland Yard (77) O. ,222
l.an^. r.f.^ WaU«, 8 KlUy Marian B'ladi. Jaaa Pet«*, Aika i »iirf
to LIv* For («) D. .1105 Rosho-Mon (87) B. .2M 1< > Annie (90) C. .5122
riwuint. Uty Mllluiil, Term Wrltbt
TiKhlto Slifiuic, ilaebllo Kyo, H. Mori
Julin KuascU. (Iml Wltbrra
Rood Agent (40) D. .222
Tim Hull. Noreen Naab. Riehsrd Martin
lAoron Slick From Punkin
Tenon's Sovoge Fury (81) D. .225 m Fabulous SMseMa, TlM (80) C. TTSi OewMi n lan« la My
lie «ol« (111
Critk (95) C..5119 Ui ILirker. Dorothy ll.irt, Pstric Koo«lcs
Kalrllli. I(ul,erl Uarkr. Kits Morm*
(HoMt (117) M 210
Ian Vuiini:. MInah lUiorc, Uobert Mnrlll Mocoe (81 ) D . . 224
Hiana Hayeard. «> Calbma. liatid Wayae
Skoijif ((j ,y Son John (122) D..111t Jane Russell, RotieTt Mltchun. Wllllsa Bendii
OOPride of St. Unia, Tke (91) CO. 211
tin Haji'i. Van ilrnin. Robert Walker
n Hoodlum Impire (98) D. .5105 l>u I'allry Junnr imi. Mabard Byllia
BrUn iMnle^y. Claire TrOTer. P. TOcfcer
URoae of Cimarron (72) O. .212
in Border Soddlemotet
r
Uulton. James Stewart, Csrnel Wilde QStory of Robin Hood, The
eWalt 'Til the iun Shiwee,
iping Jocks (92) C. .5121 (84) D..191
NeiHa (108) .220
Iran Prtari.
Uariln. Jerry Lewis, Mona Freeman
Rlcbsrd Todd, Joan Rice. Janes Bayier
Hand Wayne, Hoill Marlcon, Robert Preston, Q. Lockbart
OPony Soldier (81) O. .217
Tyrone Power. Pnny Idesr*, Bkbaid Beeoe
O Thunderblrds (98) O. .5201
John Dert'k. John Barrymore Jr.. H. Prreman
( losing Forest, The (90) D . . S207 QSea Around Us, Tho (.,).,, .Dec.
Marshal of Cedar Rock (..)..0. 5175 eSton and SIripat Forerar (89) 0. .239
Payne, Agnes Moorebead. Richard Arlen
Allan "Rocky" Lane. Phyllis Cbates
Ciman Webb. Rub Hiaaey, Dabra Paget
Thief of Venka (91) O. .334
>Iui.\ M>n:'-.-. Paul Christian, M. Serato
^'2"**r
My Pol Cus (81) e. .331
Richard HldBark. Joanne Dni. Aodraj Teller
S OBIockbeord, The Pirate (..).. D . . 107
Robert Neuion, Linda Darnell. Kflth Andes
,Flil»-'
" Besgan, EstellU, Bhoods Fleming
nyHiIng Con Hoppon (107). . .C. .5117 OHolf Breed, The (81) SW..22S OD'Gobs and Cola (84) TT . 5128 OABelies en Thole Toot (89) C. 211
M Pcrrrr, Kim lliinier. Kurt Kaniur
Uohrrt Young. Jinli Carter, Jact Bustel
Bernard BtotiHTs. Cathy Desia. Robert llilllDn Mma l.«T. Jeaimr Oala. Jrlfrry Hunter
Red Mountain (S4) SW . Sill Narrow Margin, The (71) D . 224
Deadline— U.S.A. (87) 2M
llunve.rr) Ra«ir'..
,l
Target (41) . . 227
Oatcoata of Poker Fle« (81). . . O. . 214
I'l.r IUp«»ti.on. Anaie
n;,T1i6|lll < -w-
*a«t for Yo« (104) M. .5201 Beware, My Uvely (77) D..102 g] OWomon of the North Country
OLure of the VITUdernaaa (92). .0. .237
Fmillito i« Onstiy, Jane Wymao. Ethel Barrymore
Ida Luplno, Robert Ryan, Ttylor Holmes
(90) 0. .5107 Jean Peters. Jeffrey Huntar. W. BrMnoa
ThiH, The » :arlbb*an (97) AD .. 5202
Ruth Hussey, Bod Cameron, Osle Stem
O. Hanry'a FaB Hoaaa (117). .CO. .22S
'>:^ '" Arlene Dabl. Sir Hardirlcke
Anne Baiter. CUriao Webb, Joana Oala
Monkey
,1 !«) ' ' 1 lurrican* Smith (90) AD. .5204 Lusty Men, The (111) D. .104 m Tropleoi Hoot Wore (74) C. .5124 My WHa'a %u^ Mm* (181) C, .331
rnat rieCarlo. Jobn Ireland. James Oalg
Susan lliyward. Robert Mltchun, A. Kennedy &irllta. Robert Hutloa, Kristl&s Mlll« Awe Baner, Miiiliiild Carey, C Method
'-""""
M>m«body Lovoi Mo (97). . .M. .5201 Under the Red Sea (47) Doe. .105 SI Desperadoes' Outpost (54) W. .5174 OWoy of a GaaelM (117) O. .32*
'
..ty Huiton, Italpb tieeker, Adele Jcrgeos
Hans Haas, Lottie Berl, Jerry Weldler
All in Rock) UiM. GsudU Barrstt
ltur> Caln«iun. tj«oe T^ney. Hagb Marleee
'
SaOToughest Man in ArUeno (90)0 .5109 Something for the BIrda (81)...C..2M
"
Vaughn Mrarvs. Joaa Leslie. Victor Jory
Victor Maiare. Pairtcta .Seal.
Captive Women (44) D. .104 ESWAC From Walla Walla (81) C. .5121
C. .13«
Manrea
I'ayne, C.
Unds Ilooglaa
Bastar. Mkriaa llee*»
Bon Judy
South
Caoora. Stephen Duona. June Vincent
W..5145
ood to Bali (91) MC. .5209
I Crosby. Bob Hope, Dorothy Lamour
raple Zone (94) D. .5211
tid
i!S Never Wave ot o WAC ( . . ) C .
Rosalind Russell, P.iul Douglas, M. Wilson
Qi Doat Cata GM (. .) M. 102
MltH Oaynor. Darld Wayna
toby Saatry (82) 0.103
Jennifer Jones, diaritoa Heston
My CoBSin Rocbal (. .) O. .301
OUrU DeHaiUlaod, Ricbard Bartoo

I
Breaking
I
y©Story
D.,
'
,., dlt'
EATURE
SI
CHART
UNITED ARTISTS g gg
Buffalo Bill in Tomahowk
Territory (64) ..W.1214
Clayton Moore. Thundercloud, Yowlacme
n ©River, The (99) ..D.1140
Arthur Shields, Nora Swinburne, Tommy Breen
a One Big Affoir (80) D.1157
Evelyn Keyes, Dennis O'Keele. M. Anderson
aj Green Glove, The (86) D.1156
Ulenn Ford, Geraldine Brooks, Gabj Andre
m Tale of Five Women, A (86) D.I 161
Bonar Colleano, Anne Vernon, Lana Morris
afjlMuUny (76) D.1163
Mark Stevens. Angela Lansbiuy, P. Knonies
Si©Royol Journey (50) Doc. 1164
Queen Elizabeth. Duke of Edinburgh
gj t;

•
! ASSORTED
'
1952-53
6-26-52
I^f
Wktcctl, Mitad by compony, in oidar al r«l«oM. Running llm* tollowt lltl*. tint dal* l« national
|)|M( HCond tha data of ra«taw In BOXOFriCI. SymtMl bat»«atu«« treni tOXOnCI
nr. H Vaty Good. - Good. - fair. - Root. = Vary foot, a Induoia. cola> phata«ra»liy. rJUyilTiJ Ii}JiJ;lJ
Columbia
PlltuJiK
jfr| No. Titli Ril. Dill Riling Rn'4
ANIMAL CAVALCADE
Chimp AiKio (lO'/i) 10'3O'S2 + 11-15
ASSORTED COMEDIES
NMkit Gft-riiii (16V]) 41052 4 5- 3
A •lltilul Bluiidif (16

SHORTS CHART
MUSICAL FEATURETTE
5301 Xavier Cujat and Orch.
(15) U-16-52 11-15
5302 Don CoriwJI Sings (15) 12- 4-52 + U-15
B303The Modernaires With Lawrence
Wellc's Orch. (15) .... 1- 1-53 -f 11-15
NAME BAND MUSICALS
7306 Connee Boswell and Ada Leonard
5- 7-52 (15) + 6-28
7307 Buddy Morrow and His
Orch. (15) 6-18-52 +8-2
7308 Perez Prado and Orch
(15) 7- 2-52 + 8-23
7309 Dick jurgens and Orch
(15) 7-30-52 + 8-30
7310 Billy May and His Orch.
(15) 8-20-52 + 9-20
7311 Jimmy Dorsey Varieties
(15) 9-25-52
TWO-REEL SPECIALS
+ 10-18
7202 Kniahu of the Highway
(17) 6-18-52 H 8- 2
LANTZ CAHTUNES
(Technicolor Reissues)
Peasant (7) 4-28-52 . . . 7328 Poet and + 6-21
7329 Mousie Come Home (7) . 5-26-52 -f 8- 2
7330 Fairweather Fiends (7) . 6-23-52 + 8-23
7331 Apple Andy (7) 7-21-52
7332 Wacky Weed (7) 8-18-52
Moments (7) 9-15-52
. .
VARIETY VIEWS
. 7333 Musical
7344 Rhythm on the Reef (9) 4-14-52
7345 Army's Finest, TTw (9) . . 6-16-52 4-19
7346 Future Generals (9) . . . 8- 4-52 8-30
7347 Village Metrosolis (9).. 9- 8-52 + 9-13
(9) -f
WOODY WOODPECKER CAHTUNES
7348 Man in the Peace Tower
10-13-52 U-15
7353 Stage Hoax
(Technicolor)
(7) 4-21-52 + 4-19
7354 Woodpecker in the Rough
. .
(7)
7355 Scalp Treatment (7) .
8-14-52
9- 8-52 +
6-28
9-20
7356 The Great
(7)
Who-Dood-ll
10-20-52 + 10-18
Warner Bros.
Prod. No. Title Rel. Date Rating Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
8308 Snow Time for Comedy
(7) 4-12-52
8309 Hush My Mouse (7)... 5-3-52
8310 Baby Bottleneck (7) 6-14-52
8311 The Bug Parade (7) 7-12-52
. . .
8312 Merrie Old Soul (7)... 8- 2-52
8313 Fresh Airilale (7) 8-30-52
T>52-53 SEASON
9301 A Feud There Was (7) . .
9-13-52
9302 Daffy Doodles (7) 10-11-52
9303 Day at the Zoo (7) 11- 8-52
A . .
9304 Early Worm Gets the
Bird (7) 11-29-52
9305 Tale of Two Mice (7).. 1-10-53
BUGS BUNNY SPECIALS
(Technicolor)
8728 Water. Water Every Hare
(7) 4-19-52 -f 6-28
8729 The Hasty Hare (7) 6- 7-52 8-30
8730 Oily Hare (7) 7-26-52 ± 8-23
1952-53 SEASON
9723 Rabbit Seasoning (7)... 9-20-52
9724 Rabbit's Kin (7) 11-15-52
9725 Hare Lift (7) 12-20-52
FEATURETTES
8105 The Mankillers (16) ... 5-17-52 -I- 7-26
8106 Trial by Trinocr (20) 7- 8-52
1952-53 SEASON
9101 Monslers of the Deep
(20) 9-27-52
9102 Oklahoma Outlaws (20) .11-22-52
9103 Are Animals Actors?
(..) 12-27-52
lOE McDOAKES COMEDIES
8405 So You Want to Go lo a
Convention (10) .... 6- 7-52 ±8-2
8406 So Von Never Tell a Lie
(10) 8- 2-52
1952. 53 SEASON
B405 So You Want to Go to a
Dentist (10) 9-20-52
9402 So You Want to Wear
the Pants (10) 11- 8-52
9403 So You Want to Be a Musician
(..) 1-10-53
MELODY MASTERS BAND
(Reissues)
B805 U S Navy Band (10).. . 6-21-52
8806 The Serenaders (10) . 8-16-52
1952-53 SEASON
9801 Freildic Fisher and Band
(10) 10-11-52
9802 Junior Jive Bombers
(10) 11-15-52
9803 Circus Band (9) 12-27-52
MERRIE MELODIES
(Technicolor)
8713 Kiddin' the Kitten (7) . . 4- 5-52
8714 LiUle Red Rodent Hood
+ 6-28
(7) 5- 3-52 -f 7-26
8715 Sock-a. Doodle-Do (7)... 5-10-52
8716 Beep Beep (7) 5-24-52
8716 Ain't She Tweet (7) 6-21-52 -(- 8-30
8718 The Turn-Tale Wolf (7). 6-28-52 +t
8719 Cracked Quack (7) 7- 5-52 +
8720 Hoppy-Go-Lucky (7) 8- 9-52
8721 Going! Going! Gosh! (7) 8-23-52 -f
8722 Bird in a Guilty Cage (7) 8-30-52 +
1952-53 SEASON
9701 Mousewarming (7) 9- 6-52 +
9702 The Egg-cited Roostei-
(7) 10- 4-52
9703 Tree for Two (7) 10-18-52
9704 The Super Snooper (7).. 11- 1-52
9705 Terrier-Stricken (7) 11-29-52
9706 Fool Coverage (7) 12-13-52
9707 Don't Give Up the Sheep
(7) 1-13-53
9706 Siiow Business (7) 1-17-53
9709 A Mouse Dividwl (7)... 1-31-53
SPORTS PARADE
(Technicolor)
8506 Glamour in Tennis (10) 4- 5-52
8507 Switzerland Sportland
(10) 5-10-52 -I-
8508 Centennial Sports (10) . . 6-28-52
8509 Snow Frolics (10) 7-26-52 8510 Just for Sport (10) .... S-23-52 +
1952-53 SEASON
9501 They Fly Through the Air
(10) 10- 4-52
9502 Unfamiliar Sports (10).. 11- 1-52
9503 Fiesta for Sports (9) . .12-20-52
9504 Sporting Courage (..).. .1-31-53
TECHNICOLOR SPECIALS
8006 The Seeing Eye (20) . . . 4-26-52 # +
8007 No Pets Allowed (18) .
8008 Open Up That Golden
Gate (20) 7-19-52 -|-
1952-53 SEASON
9001 Killers of the Swamp
(17) 9- 6-52 -I-
9002 Man Without a Country
(21) 10-25-52
9003 Cruise of the Zaca (17) .
12- 6-52
9004 Flag of Humanity (..).. 1-24-53
VITAPHONE NOVELTIES
8605 Animals Have All the Fun
(10) 4-19-52 +
8606 Orange Blossoms for Violet
(10) 5-24-52 +
8607 Daredevil Days (10) 8- 9-52 +
1952-53 SEASON
9601 Ain't Rio Grande (9) . . 9-13-52 +
9602 I Saw It Happen (10) . .10-18-52
9603 Hunting the Devil Cat
(10) 10-18-52
9604 Too Much Speed (..).. .1- 3-53
MISCELLANEOUS
8-23
8-23
10- 4
10- 4
11- 1
7-26
8-23
10- 4
6-21
8- 2
S-23
U- 1
6-21
8-30
8-23
11- 1
Prod. No. Rel. Date Rating Rev'd
Lippert
(Ansco Color)
5115 Return of Gilbert and
Sullivan (35) 5-16-52
Republic
SERIALS
5184 Nyoka and the Tigermen
(reissue) 15 Chapters 4- 8-52
THIS WORLD OF OURS
(Trucolor)
5090 Chile (9) 3- 1-52
5185 Israel (10) 4-15-52
5186 India (9) 7- 1-52
5187 The Philippines (9) 8-25-52
Independents
FDR— Hyde Park (16) Pictorial
Films +
Little League Baseball (20) Emerson
Yorke +
Atoms at Work (10) British Inf. Svc. -|-
The Riddle of Japan (21)
British Inf. Svc +
Fantasy on London Life (9) Fine
Arts
H
City That Lives (15) Hoffberg
Student in Paris, A (17) Noel
+
Meadow -f
Sketches of Scotland (9) Fine Arts. ++
.
To the Rescue! (8) National Film Board -|-
Garibbean (25) British Inf. Svc H
White Continent, The (10) British Inf.
Svc
H
Antarctic Whale Hunt (19) British
Inf. Svc ff
Future of Scotland, The (21) British
Inf. Svc +
City That Lives (17) Hoffberg ±
Rescue in the Alps (17) Hoffberg ±
Sgonk Sport (7) Ted Nemeth Studios., -f-
United for Dclense (10) United Defense
Fund
-I-
Challenge in Nigeria (20) British Inf.
Svc
-I-
Turkey— Key to the Middle East (20)
British Inf. Svc
The British—Are They Artistic?
++
(21) British Inf. Svc ff
Bridge of Time (15) British Inf. Svc... -f
El Dorado (33) British Inf. Svc -|-
The King's Music (20) British Inf. Svc. -f
The People's Land (11) British Inf. Svc. -|-
Mir,Kle on Skis (16) Regal Picts. . . ++
.
Charm of Life (15) Pictura Films... -f
The Stranoer Left No Card
(22) Meteor +
5-10
5-17
6- 7
6- 7
6- 7
6- 7
SHORTS REVIEWS
Ccmine I.Q.
Paramotint (Sportlight) 9 Mins.
Good. Another short which demonstrates
the intelligence of dogs.
This will be of particular interest to
legion.
dog lovers, and their name is
Herb Wegner, a Kennel club judge,
has trained his group of canines so
well that they do all his camping
chores when he goes on a picnic.
We also see Wegner dog-training
various thoroughbreds to perform
high jumps on command.
Shuteye Popeye
Paramount (Popeye) 6 Mins.
Good, This Technicolor cartoon
deals with Popeye and a tiny mouse,
who becomes annoyed by the little
character's snoring. This time, it's
the mouse who eats a can of spinach
and becomes a creature of vim and
vigor. The new-powerful mouse
pushes Popeye from the bed and
out-snores him to the extent that
the walls shake and the chandelier
falls.
Parlor, Be

. 'loked
:
of
•
Opinions on Current Productions; Exploitips ^ ? ? rIT U fl ? rl ? V I
? I
IJ -'
iroR ITOItr SYNOrsll on IACH PICTURI, 111 RIVCKtl ilOl
i
y
Come Back, Little Sheba
Paramount (5213) 99 MinulM R*L
r;\v,i,ijur Hal WalliK has brought William Inge's hil play
to the screen with a:i much adherence to the original an
the production code allowa. Because the yarn apocializes
in mixed emotions, frustrations and hoartachos, the picture
ol necessity has its sordid and dopresaing moments, but
they will not be a deterrent to the attendance and enioyment
of ticket buyers with appreciation of finely etched
performances, skilful direction and fearless, masterful production.
For the fans who are indifferent to good theatre,
there is a torrid strain of sex—real and implied— lo which
they will react with comparable enthusiasm. So, with auch
a dual appeal—and, parenthetically, the same double
approach lo exploitation—the feature should command highly
profitable patronage in all bookings. Among a bevy of
sterling delineations, that of Shirley Booth, of the New York
stage company, is a standout. Directed by Daniel Mann
Burt Lancaster, Shirley Booth. Terry Moore, Richard laeckel,
Angel Face
A
Philip Ober, Lisa Golm, Walter Kelley.
RKO Radio ( ) 91 Minutes ReL
Overcoming a slow start, employed to establish background
and characterizations, this yarn of murder and
punishment gathers plenty of speed ciout mid-footago and
winds up as an exciting, engrossing film. While it leaves
far from a pleasant taste in the mouths of the spectators,
they will nonetheless recommend it. Which fact, coupled
with the current popularity ol its two stars, should generate
sufficient business lo make it an above-average booking as
concerns profits. Producer-Director Otto Preminger mounted
the picture with the lushness indicated by its high-society
atmosphere and, aided by a solid story of Chester Erskine,
marshaled a group of excellent performances from the lopliners
and a carefully chosen, competent supporting cast.
The plot is roughly predicated on a recent lurid and widely
publicized murder trial held in California, which fact may be
employed effectively in exploitation.
Robert Mitchum, lean Simmons, Mona Freeman, Herbert
Marshall, Leon Ames. Barbara O'Neil, Kenneth Tobey.
F
The Lawless Breed
Uni*.-Inl1 (306) 80 Minulea
/ li lijM !/!
:: "1««, the I'
t irri«n Ol
«ag<
in I
,«T It prove*
/, production
:r Wnl
for Raoul Walsh, who directed and produced.
along wiih V/illiam Alland
Rock Hudson, lulia Adams. Mary Cosil*. lokn McIntiM
Hugh O'Brian. Donnia Woavor. Forrest Lewis
iVo Time for Flowers
RKO Radio (- -) S3 Minutes B*L
No need to remind showmen of the large number o! ^nli
Communism pictures that have doited releasing tci.
during recent seasons, and a look at their respective .
will reveal that many of them were prpductive of pr
Itendance Ticket buyers should, therefore, more th
come this satirical approach lo the same s'!"- -^
resultantly, il should account for itself at the bo
comparable satisfaction, especially il spectator,:
offering in the same spirit in which it was made
entirely in Austria the feature supplies on interest-cot:
ing insight into family life behind the iron curtain of posiwa
Europe. This fact, plus the general subject, con be madi
the basis ol effective exploitation. Produced by Mort Briskin
the film is impressively mounted, while Don Siegel's direc
lion extracts ingratiating performances from a co^peten
cast, with the delineation by Viveca Lindlors dom;nanl
Viveca Lindlors. Paul Christian, Ludwig Stossel. Adriennt
Gossner, Peter Presses. Manlred Inger, Potor Czeyke.
i
Invasion U,S.A.
Columbia (513) 74 Minutes
F
Melodrama
Rel. Dec. 52
^ Exhibitors may have a field day exploitation-wise with this
,r "shocker." Presenting to the eye the dread possibility which
the American public has never wanted lo think aoout but
of
.,
which everyone of them is aware, the film may be tied
, in with innumerable defense movements and projects. Its
theme is the brutal and inescapable fact ol an enemy
invasion and how it would happen if it happened now.
The cast and the story occupy very little of the footage
which is mostly devoted to newsreel clips of air combat
and a good deal of remarkable trick photography by which
miniature models are destroyed. These special effects are
made possible by scenes of the Bikini A-bomb blast being
superimposed upon the models. The picture was produced
by Albert Zugsmith and Robert Smith and was directed by
Alfred E. Green.
Gerald Mohr, Peggie Castle, Dan O'Herlihy, Robert Bice,
Tom Kennedy. Wade Crosby. Erik Blylhe, Phyllis Coates.
Mr. Walkie Talkie
Lippert (5203) 55 Minutes Rel. Nov. 28, '52
Several past entries in the comedy series toplining William
Tracy as Sergeant Doubleday, the GI with the photographic
memory, and Joe Sawyer as his befuddled buddy
have built up a reasonably widespread following lor the
features. It is a sale assumption, therefore, that in the
average run of program bookings this latest contribution
will prove an acceptable date, since it adheres closely lo
the established formula. There is a modicum of exploitation
fodder in the story line, which projects Doubleday and his
unit into the current Korean conflict, while the modestly
budgeted offering, produced by Hal Roach jr. under the
banner of Rockingham Productions, lists as another asset
its compact running time. The script was constructed along
familiar lines, with Tracy and Sawyer dominating tlie footage
and backed up by a generally competent supporting
cast. Directed by Fred Guiol.
William Tracy, Joe Sawyer, Margia Dean, Russell Hicks,
Robert Shoyne, Frank Jenks, Alan Hale jr.
1432 BOXOFHCE
F
"r Bwana Devil
Arch Obolcr
December 6.
85 Minutes
F
ReL
In considering Ihe exhibition possibilities ol this !;
best a mediocre adventure saga— it is probably ne^
Draaa
(AincoCatwl
to pay more attention to Ihe photographic process i! int;
duces than to the picture itself. It is the hrst fflnrture
employ the widely publicized Natural Vision thre» .
Reaction thereto must be mixed There ore se ;
which it gives considerable promise and others in v.
is little short ol grotesque. Obviously there is much
and great need for improvement Undoubtedly s-
situations can book Ihe offering—for which no estor
release has been set—with confidence that it will
capacity business. Whether the process, calling for ;;
of special glasses by spectators, can be generally emp
Ihe future will answer. Arch Oboler, who wrote, prr
and directed, sacrificed established entertainment va
give three-dimension every break
Robert Stack. Barbara Britton, Nigel Bruce. Ramsay HilL Paul
McVey, Hope Miller. John Dodsworlh. Pal CMoorc.
Singing Angels
Onm»
Witt Hnii
Casino Film Exchange 98 Minutes BeL
An Austrian-made drama with music dealing
.%'••: /.^ '..'
of Joseph Haydn, composer and choir master,
make pleasing holiday fare for the art houses
the picture is splendid, especially during the sing;;:j ol I
Vienna Boys choir, which is heard in masses by Haydn c:
works by Mozart, Beethoven and Schubert, this cc
play in German-language neighborhoods and will r
music groups, which should be given special rates. Tli'
which is told in flashback by the middle-aged ;
capably played by Gustav Waldau, is somewha* —
only intermittently interesting.
The romantic inter
and the best feminine performance is that of Kai.;..- .
who ploys Empress Maria Theresa, who eventually sf
the boys choir. Many ol the interiors were photog.-^.^...
in historic cathedrals. Gustav Ucicky directed. Casino is a
210 East 86th St., New York City
Gustav Waldau, Kaethe Dorsch. Hans Holt. Inge Konradi
Wilhelm Heim. Richard Romanowsky. Fritz ImhoL
1952
J 431

.
.
. . . Parachutes
. . The
. . Meets
EATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
HE STORY: "The Lawless Breed" (U-I)
Rock Hudson, portraying John Wesley Hardin, son of a
ircuit-riding Texas preacher, kills a man in self-defense
uring a card game and is helped to escape by Julia Adams,
jining a northbound cattle drive, Hardin is again forced
D kill when challenged by a relative of the man slain
orlier. In Abilene, Kas., Hardin wins a lot of money playing
oker and returns home to marry his childhood sweetheart,
lary Castle, but she is killed by a posse surrounding the
lardin home. Teaming up with Julia, Hardin moves from
ily to city, gambling and getting into shooting scrapes,
'inally Texas Rangers arrest him, and he serves a 16-year
srison term. Upon his release he rejoins Julia and straightens
.ut their adolescent son, who has displayed leanings toward
he life of a gunfighter.
:atchlines:
The Story of the Greatest Gunfighter of Them All . . . John
Lesley Hardin ... In a Saga of the Lcrwless and the Hunted
With the Sensational Young Stars of "Bend of the
?iver."
rHE STORY: "No Time for Flowers" (RKO)
In postwar Prague, Viveca Lindfors is assigned the job of
;ecretary to Paul Christian, a party comrade lately reiurned
rom the U.S. Shocked at Christian's treasonous remarks,
/iveca reports them to her chief, Frederick Berger, unaware
hat Christian and other party leaders are merely testing
ler loyalty before giving her an important assignment in
he U.S. Too many party members have been deserting after
:rossing the iron curtain. However, Viveca foils in love
with Christian, and fails to report the discovery of planted
etters incriminating him as a spy. Subsequently it develops
hat both Berger and Christian have American leanings, and
Christian arranges a false "arrest" whereby he and Berger,
/iveca and her family escape to the American zone to
segin a new life.
:;atchlines:
A Revealing Glimpse of Life Behind the Iron Curtain . . .
Where Men and Women Must Look for Love in the Shadows
Where There's No Time for Stolen Kisses ... No Time
[or Flowers.
rHE STORY: "Bwana Devil" (Oboler)
The first railroad to span British East Africa is under
construction at the turn of the century, but the undertaking
is disrupted by two man-eating lions who attack the workmen.
Desperately Robert Stack, one of the engineers in
:harge, tries to outwit the man-eaters, but the slaughter
Dontinues, and the British government sends three gamehunters
to investigate. Also arriving is Stack's wife, Barbara
Britton. The lions massacre two of the hunters and a doctor,
Nigel Bruce. Determined now to bring an end to the killings.
Stack thoughtlessly wanders into the jungle with Barbara,
and the lions attack. He kills one, but they are cornered
by the other. However, Stack finally conquers the second
man-eater, paving the way for completion of the railroad
project.
CATCHLINES:
Here Is a Motion Picture Experience That Dwarfs Mere
Story-Telling . . . The World's First
Bringing You an Entirely
Three-Dimensional Feature
New Entertainment Thrill.
. .
.
IKE STORY: "Singing Angels" (Casino)
Following a performance by the orchestra and boys choir
of his "Creation," Composer Joseph Haydn (Gustav Waldau)
tells the conductor the story of the choir and its teacher,
Hans Holt, who worked at the Cathedral of St. Stephan. Holt
was fired when he had his boys sing a popular song but
his fiancee got him a schoolteacher job and, he organized
his own boys choir. When Waldau hears the new group, he
arranges to have Empress Maria Theresa hear them. The
latter gets Holt out of his difficulty and she asks him to
perform a Hadyn mass for the emperor. The latter promises
to support the boys choir as a state cultural institution, called
the 'Vienna Boys Choir.
CATCHLINES:
Thrill
The True Story of the Famous Vienna Boys Choir . . .
to the Music of the World's Greatest Composers, Haydn,
Schubert, Mozart and Beethoven . . . The Moving Tale of a
Man Who Had Faith and Boys Who Sang Like Angels .
Singing Angels Who Were Actually Very Human Boys.
•-52
6-S2
THE STORY: "Come Back, Little Sheba" (Para)
Shirley Booth, an indolent, gossipy woman prone to live
in the past, is married to Burt Lancaster, a chiropractor
battling alcoholism. Living in a university town, they rent
a room to Terry Moore, a young student, and Shirley bores
Burt with accounts of interminable dreams about "Little
Sheba," a lost puppy, which symbolizes the happier days
of her youth. In Terry, Lancaster sees someone who must
not make the mistakes he did while young; it becomes a
fetish that she shall remain innocent and decent. Suspecting,
wrongly, that Terry has allowed arrogant Richard Jaeckel
to spend the night in her room, Burt hits the bottle again
and, in a drunken rage, attacks Shirley. Hospitalized, Burt
returns to a new and better home as Shirley, realizing he
still loves her, gives up her slovenly ways.
CATCHLINES:
A Dramatic Masterpiece on the Stage . . .
Motion Picture
for Happiness
Becomes
. . .
the
The
. .
Year's Most Moving and Compelling
Story of a Man and Woman Who Groped .
and Found It.
THE STORY: "Angel Face" (RKO)
Jean Simmons, a spoiled heiress, adores her father but
loathes her stepmother. She meets Robert Mitchum, an
ambulance driver, is attracted to him, and persuades her
stepmother to hire him as a chauffeur. Although Mitchum
doesn't entirely trust Jean, they carry on a romance. Next
Jean tells him there has been an attempt on her life and
infers her stepmother is guilty. Next day, in what appears
to be a freak automobile accident, both her parents are
killed. Jean and Mitchum are arrested and, against his will,
Mitchum marries her on the advice of their attorney. They
are acquitted and Mitchum announces he is leaving her.
Jean, after confessing to her attorney that she was guilty,
picks up Mitchum in her car and stages another crackup
in which both are killed.
CATCHLINES:
When a Right Guy Gone Wrong . an Angel-
Faced Gal With a Heart Full of Hate ... It Means Crisp
and Crackling Drama ... As Her Taunting Lips Lead Them
to Smouldering Love . . . And Murder.
THE STORY: "Invasion, U.S.A." (Col)
While Gerald Mohr, a reporter, interviews a group of
people in a bar, word comes over the television that Alaskan
air bases have been bombed. The all-out invasion follows.
Air fields and cities are seized by enemy paratroopers or
destroyed. The members of the group separate to go to their
homes and businesses. One, a tractor manufacturer, is
killed when he resists seizure of his plant. Another, a
rancher, perishes with his family when Boulder dam is
bombed. When the seat of government is seized another
of the group, a senator, is killed. Mohr and Peggie Castle,
who have discovered they love each other, die fighting
the invaders of New York City. The scene is again the bar
with the group before the television set and we realize the
whole series of events has been of a vision induced by
one of the group in a demonstration of mass hypnosis as
a warning and a plea for preparedness.
CATCHLINES:
How It Would
U.S. Cities Vanish Before Your Eyes . . .
Happen 11 It Happened Now.
THE STORY:
"Mr. Walkie Talkie" (Lippert)
Fed up with the constant chatter o! William Tracy, a
sergeant with a photographic memory, Joe Sawyer, also a
sergeant, requests transfer from a training camp and finds
himself shipped to the front lines in Korea. Here he is
happy, away from Tracy, until his nemesis parachutes into
Sawyer's foxhole and joins the outfit. When Margia Dean,
a visiting entertainer, sings for the troops, Sawyer is placed
in charge of security, but the alert Tracy exposes an enemy
soldier who has infiltrated the audience, and Sawyer is
broken to private. His stripes are restored when ho and
Tracy establish walkie-talkie communication with an
embattled unit; despite savage enemy attacks and many
mishaps, they work together successfully to accomplish the
mission, and emerge as heroes.
CATCHLINES:
Ten-Shunl ... Be Prepared for a Comedy Riot ... As
Sergeant Doubleday . Smartest Man in the Army
Into Korea . . . It's a Front-Line Funfest . , .
A Barrage of Belly-Laughs.

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'Twas the night after Christmas]
And before a full house
Not a patron was stirring
Not even a mouse.
The success of my theatre
Is no secret, so hark:
My stocking was hung
Near my booth, for a lark.
On the morrow I woke
And spied Simplex X-L
Both projector and soundhead
Sell did I
All ready to
say?
sell.
For in every direction
Simplex has sold me
On much better projectionj
Old Santa thus blessed me
And I'm no longer stewing,|
For my faith in St. Nick
I'm completely renewing.
PROJECTION one
SOUND SYSTEM!!
MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • DISTRIBUTED BY NATIONAL THEATRE SUPPL^