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Boxoffice-April.1990

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cults would be forced to stand as defendants<br />

In a jury trial.<br />

AMC and UA attorneys tried<br />

to pre-empt<br />

their companies' participation in the trial by<br />

attempting to separate their liability from any<br />

potential liability assessed In the trial of codefendants<br />

Columbia Pictures, MGM/UA,<br />

and 20th Century Fox. The U, S. District Court<br />

In Phoenix ruled, however, that the doctrine<br />

of residual conspiratorial liability linked the circuits<br />

to the distributors, even though the Plitt,<br />

Mann and General Cinema circuits had already<br />

settled out of court with Harklns. The<br />

matter went to trial In Phoenix on February<br />

13.<br />

"Born on the Fourth<br />

of July" Has<br />

'Em Rolling In the<br />

Aisles, Literally<br />

Boy that Oliver Stone is some powerful<br />

filmmaker, huh? "Salvador," "Platoon," "Talk<br />

Radio," knockouts all, and now the bitter<br />

VIet-vet saga "Born on the Fourth of — luly"<br />

what a bunch of roundhouse punches! In<br />

fact, "Born on the Fourth of luly" may pack<br />

too much of a wallop, at least for some viewers.<br />

When it first opened in late December,<br />

and on through the first few stages of its platform<br />

release In early January, theatres in<br />

wing of NATO to a total of 30 people The<br />

roster of officers for 1989-1990 remains the<br />

same, with Malcom Green as chairman of the<br />

board, William Kartozian as president,<br />

George Kerasotes as treasurer, Irwin R. Cohen<br />

as finance committee chairman, and Seymour<br />

Smith as secretary.<br />

Tri-State ITA Names Execs<br />

Larry Smith, former vice president of the<br />

Tri-State Independent Theatre Association,<br />

has been named president of that body,<br />

which is comprised of exhibitors from Tennessee,<br />

Mississippi, and Arkansas. Tri-State<br />

also named three new board of directors<br />

members, Malco's lonny Glascock, Wendy<br />

Shaw of lackson, Mississippi, and lohn Hopkins<br />

of Memphis, Tennessee.<br />

mmtmmmmmmmmKmmm<br />

EASTERN NEWS<br />

BOSTON<br />

Loews has quadded their Cheri Theatre<br />

here. The former three-plex operated as a<br />

twin for several weeks while the circuit split<br />

one of its screens and augmented the size of<br />

the concession area.<br />

Marriott Marquis Hotel in Times Square, and<br />

the 30-by-50-foot backllt photo, the world's<br />

largest, premiered with a night scene from<br />

Tri-Star's civil-war epic "Glory" The Kodarama<br />

screen, which includes a moving message<br />

board underneath the photo, is seen by 45<br />

million people each month<br />

PHILADELPHIA<br />

The new Ritz Theatre, to be located In the<br />

Bourse Building, an upscale retail, food, and<br />

entertainment complex in Center City, will<br />

open this spring. Owner Ramon Posel, whose<br />

Ritz Five has been wildly successful as the<br />

city's plush art house, plans to use his new<br />

theatre, which will also boast five screens, to<br />

continue "the same devotion to the film<br />

experience and the same respect for our<br />

audience" as are evident in his other<br />

theatres.<br />

AMC Theatres staged a week of "Customer<br />

Appreciation Days" here. For the celebration<br />

the concession stands at all of the area's<br />

AMC theatres offered a small popcorn and a<br />

small soda for 89 cents, plus tax, each.<br />

AMC has secured the zoning change necessary<br />

to begin construction on a 12-screen<br />

theatre in a contemplated Upper Moreland<br />

Township shopping center. Plans call for<br />

completion of the theatre and the mall, the<br />

Train Station at Willow Grove, sometime this<br />

year.<br />

Enough to make you faint<br />

Washington, D. C , Virginia, New York, and<br />

Chicago reported that moviegoers had to be<br />

treated for fainting, shortness of breath and<br />

various other minor hysterical symptoms during<br />

screenings of the award-winning movie.<br />

Reports from the theatres did not indicate,<br />

however, whether viewers were reacting to<br />

the film's grueling portraits of battles, wounds<br />

and physical rehabilitation or whether young<br />

female Tom Cruise fans were aghast at that<br />

mousey hair and moustache.<br />

CHESIRE, CT<br />

A $40 million community shopping center<br />

which will occupy a 6-t-acre passel of land will<br />

house a multiplex theatre, though no circuit<br />

has yet committed to developing in the complex.<br />

The mall In which the theatre will be<br />

built will be anchored by six national retailers,<br />

according to developers Chicago-based Homart<br />

Community Centers.<br />

NEW YORK<br />

Eastman Kodak has installed a new Kodarama<br />

display on the facade of the New York<br />

BALTIMORE<br />

A theatre which will show specialty films,<br />

foreign films, Hollywood classics, B movies,<br />

cartoons, newsreels, silents and locally-made<br />

Independent films will be erected in the Fells<br />

Point section of the city by "film historian and<br />

movie fanatic" George Figgs Figgs, who has<br />

worked as an assistant manager and projectionist<br />

at the Charles Theatre, will call his new<br />

house the Orpheum Theatre, and plans to<br />

decorate the lobby of his 70-seat theatre like<br />

a classic I930's movie palace and show his<br />

eclectic fare for the bargain price of $4 for a<br />

double feature, $3 at matinee screenings. The<br />

Orpheum, which cost $35,000 to construct,<br />

will open in its locale near the city's Harbor<br />

this spring.<br />

NATO Roster Changes<br />

NATO's fall meetings in Carlsbad, California<br />

resulted in a number of additions to the<br />

group's organizational chart. Alan Silverman<br />

of Chicago's Excellence Theatres was named<br />

to NATO's executive committee, making him<br />

the seventeenth member of that body In<br />

addition, Sperie Perakos, lerry Siegel, Mike<br />

Mercy, Ed Durwood, lerome Esbin, |ud Parker,<br />

Kent Dickenson, John Rochester, Salah<br />

Hassanein, and Walt ,'\man were all named<br />

directors-at-large, swelling the ranks of that<br />

WASHINGTON, D. C.<br />

The city that brought us Deep Throat (the<br />

Watergate informant, not the film) now casts<br />

the Big Chill (the silent treatment, not the film)<br />

on anyone that sounds too much like Talk<br />

Radio (the chatty medium, not the film).<br />

AMC's Union Station multiplex has announced<br />

that it will give the boot to any<br />

patron who receives two warnings for talking<br />

during the film to the distraction of other<br />

viewers. The policy, begun in December,<br />

employs a Problem Patron Patrol of ushers,<br />

46 BOXOFFICE

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