MOTHERS DAY ROUND
MOTHERS DAY ROUND
MOTHERS DAY ROUND
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VIEW FROM HERE | Broadcast rights deal an opportunity for Tasmania<br />
The AFL made a record breaking announcement last week when advising a new agreement<br />
had been reached for the broadcasting rights for the next five years (2012 – 2016).<br />
The AFL made a record breaking announcement<br />
last week when advising a new agreement had been<br />
reached for the broadcasting rights for the next five<br />
years (2012 – 2016).<br />
The new agreement will deliver $1,253 billion to the<br />
game over this five year period, as a combination of<br />
cash ($1,118 billion) and contra support.<br />
The AFL’s Chief Executive, Andrew Demetriou,<br />
announced in the official media release that the AFL<br />
will continue with the task of working with the AFL<br />
clubs, AFLPA and other stakeholders to provide a<br />
distribution that fairly rewarded players, supported<br />
the long term health of all clubs in the competition,<br />
provided state leagues with funding to support<br />
volunteers and ensured supporters continued to<br />
enjoy affordable admission and membership prices.<br />
The relevance of the above comments is the<br />
reference to state leagues. So what does this<br />
potentially mean to our Tasmanian State League?<br />
At the moment AFL Tasmania provides a $50,000<br />
annual development grant to each of the 10 TSL<br />
clubs via a license agreement arrangement. In<br />
return each club is required to work cooperatively<br />
with AFL Tasmania in developing a plan for Australian<br />
Rules Football in their development zone. AFL<br />
Tasmania will be seeking additional funding through<br />
the new broadcasting agreement to grow the current<br />
investment provided to the state league clubs. Our<br />
aim is to direct up to $1 million annually to our<br />
Tasmanian State League clubs, i.e. an average of<br />
$100,000 per club.<br />
It is AFL Tasmania’s view that if we do acquire<br />
additional funding our priority will be the support of<br />
our Tasmanian State League clubs. Our preference<br />
will be to invest our funding into two elements, those<br />
being club management and talent identification and<br />
player development.<br />
It will become the responsibility of AFL Tasmania’s<br />
senior management team in Scott Wade (Chief<br />
Executive), Trent Bartlett (Business Development<br />
Manager), Nick Probert (State Talent Manager)<br />
and Shaun Young (General Manager-TSL) to<br />
develop a strong business case to be presented<br />
to David Matthews (General Manager, National &<br />
International Development Manager, AFL).<br />
David Matthews, and the AFL executive management<br />
team, is very supportive of our Tasmanian State<br />
League competition; however, they will need to be<br />
convinced that our Tasmanian State League clubs<br />
have the commitment to work cooperatively with AFL<br />
Tasmania to deliver genuine growth and real quality<br />
in each of the AFL’s seven core game development<br />
objective areas:<br />
1. Participation<br />
2. Community Development<br />
3. Community Engagement<br />
4. Facilities<br />
5. Talent & Second Tier<br />
6. Fans<br />
7. People & Culture<br />
The new broadcasting rights deal will enable<br />
Australian Rules Football too well and truly establish<br />
ourselves as the dominant football code, and<br />
arguably the dominant sporting code, in the nation.<br />
Shaun Young<br />
General Manager<br />
Wrest Point State League<br />
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