50 Year Magazine R&M

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Editorial Thank you for 50 years of R&M From the very beginning, R&M has continually introduced improvements and strategically set its course – at planned intervals and always proactively. We are proud of the history of our company, which owes its success largely to R&M’s willingness to find time for intensive, goal-oriented discussions and brainstorming sessions. 050.5952 Dear Reader This year, R&M can look back on 50 years of company history. Nevertheless, we have remained young and flexible. This is quite a feat, since young people tend to interpret “experienced” as “old-fashioned and set in one’s ways”, while older people understand “young and flexible” as a euphemism for “ill-considered” or even “irresponsible”. The man agement therefore needs to perform a delicate balancing act in order to integrate such contradicting attitudes into the company culture in equal measure. The first few years of R&M’s existence were marked by uncertainty, risks and a certain amount of hardship. On the other hand, the young company already showed plenty of pioneering spirit, innovation and enthusiasm. Initially, insiders in the branch doubted that our company would survive. However, for me and my good friend and co-founder Renato De-Massari, their skepticism simply drove us to perform even better. This motivation has remained unchanged over all the years. For the future, we will continue to promote a culture of innovation that is close to the market and develop even better solutions for our customers. At the same time, it is important for us to maintain the right equilibrium when it comes to the necessary diversifications, without neglecting the core business of R&M. We want to seize new opportunities, retain our financial independence and sustainably invest our profits, as we have done in the past. But my dearest wish is that the pioneering spirit of the founders will remain very much alive in our company. I would like to thank our valued customers and business partners, as well as all active and retired R&M employees for their loyalty, commitment and excellent cooperation over the past 50 years. I look forward to a continuation of the success story of our company. With very best wishes Hans Reichle Company Founder and Co-Owner of Reichle & De-Massari AG
Table of Contents and Publication Details | 50 Years of R&M | 2014 3 04 Company Chronicle from 1964 to 2014 08 The Company’s Founders 10 Entrepreneurship and Core Values Succession 12 and the First External CEO Products, Product Developments, 14 Changes in Technology 18 The Cube Interview with Specialist Journalist 19 Raymond Kleger 20 Markets and Trends Interview with Hansjörg Weimer, 22 Swisscom 23 International Expansion 24 References 26 Market Organizations 30 Supply Chain Management Interview with Councilor 31 Ernst Stocker 32 Employees 34 Vocational Training Interview with Chairman of the Board of Directors Hans Hess 36 and CEO Michel Riva 38 Future Prospects Publication Details Anniversary edition “50 Years of R&M” June 2014 Publisher: Reichle & De-Massari AG, Binzstrasse 32, CHE-8620 Wetzikon, Switzerland, www.rdm.com Editor: Erica Monti, PR Manager, erica.monti@rdm.com Text: etextera, Schmitten, www.etextera.ch, Bernward Damm, D-Niedereschach, www.damm.com.de Layout: Tollkirsch GmbH, Winterthur, Anna Göhner, www.tollkirsch.ch Printing: Druckzentrum AG, Stallikon, www.druckzentrum.ch Total circulation: 26000 copies This issue can be ordered from the publisher. 1954 Before R&M Back in the early 1950s, long before R&M moved its headquarters to Binzstrasse in Wetzikon, the undeveloped green meadow was still being used as a grazing ground for Swiss Braunvieh cattle. West Germany’s triumph in the 1954 Soccer World Cup became known as the “Miracle of Bern” and is sometimes even seen as the birth of the former West German state.
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