My Brain hurts - Wunderman books

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Even in high science, good names are vital. The ‘relativistic gravitationally collapsed massive object’ was discovered in 1916. But it didn’t grab the popular imagination until someone renamed it the ‘black hole’ in 1967. THE 17 KEYS TO CONSUMER UNDERSTANDING Names need to work across cultures: The 1967 worldwide media frenzy around black holes was subdued in France because ‘trou noir’ was French slang at the time for ‘asshole’.
Page 1 and 2: THE DIGITAL REVOLUTION IS LEAVING T
Page 4: And remember how things ended in 19
Page 8: THE DARK SECRET OF DIGITIZATION The
Page 12: iggest audiences would go to the ne
Page 18: Not so Xerox, the inventor of that
Page 22: As mankind’s first lunar module a
Page 26: 3. WHAT WORKS NO LONGER MATTERS Whe
Page 30: 4. BEWARE THE COUNSEL OF NERDS Winn
Page 34: Companies need to tune their offer
Page 38: picture quality; she endorsed its m
Page 42: different. Many will start narratin
Page 46: For the first generation of users,
Page 50: Consumers fear the confusing What
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in 2002 have difficulty accepting t
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service, it stands a much lower cha
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11. CONVERGE WITH CARE Today, analy
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parental oversight of the online sl
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In the digital revolution, technolo
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Then in the 1950s, consumers wanted
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want to use it, not how its manufac
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heavily into the time young men spe
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But if you are the first person in
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price continues to fall, it becomes
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electrifying effect on consumer men
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CONCLUSION As digitization proceeds
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My Brain hurts - Wunderman books

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