My Brain hurts - Wunderman books

‘Store hours of TV’. It’s not enough to persuade nonowners
to buy.
• YouTube.com is attracting a lot of people who
want to share the movies they’ve made with
their webcam or MP4 recorder. But it has not
yet defined how non movie-makers should use
its site. They need to sell the ‘YouTube evening’
as a more compelling alternative to TV.
• Camcorders are getting smaller and more robust.
Congratulations to Samsung on positioning their
latest tiny camcorders as extreme sports recording
devices.
Extreme sports
camcorders:
Cooool.
7. THE SECOND GENERATION USES
DIFFERENTLY
The true impact of
technology on a society may
take a generation.
When mobile phones first became popular in the early
nineties, the first generation of consumers to use them
found they were a very useful part of their social lives.
If they were late for a dinner appointment, they could call
their friends and apologise from their car.
If they made a mistake in an arrangement, they could
call the other person and find them.
The second generation are different
But the next generation to use them do so differently.
They no longer make plans in advance, because they
don’t need to. They know that all their friends can be
contacted at any time because they all have mobile
phones with them.
And so they just arrange their evening by phone on the
go.
42 WUNDERMAN
MY BRAIN HURTS 43