My Brain hurts - Wunderman books

consumers stop being grateful to companies for
providing that benefit.
And simply forget that that benefit exists.
So watch out
Consumers stop being grateful fast:
• Mobile network service providers were the darlings of
Europe in the 1990s as they let consumers talk to
their friends anywhere, any time.
But now that call quality is perfect, and everyone has
a mobile phone, European mobile service providers
are rapidly becoming perceived as little better than
the state landline companies that preceded them.
• In the 1920s, managing a steady flow of electricity
into factories was such a critical issue that most
companies had a main board electricity director.
Once electricity supplies became secure, he
disappeared. Does the same fate await CIOs, now
that corporate PC and email systems all work?
• With 24/7 global email and intranets, information
flow within companies has now become so fast that
information is no longer the critical factor holding
them back. So are we now in the middle of the
information age – or are we watching its end?
Mobile phones which read barcodes on the bottom of ads will shortly be the wonder of the West.
But they are already taken for granted in Japan.
MY BRAIN HURTS 27