My Brain hurts - Wunderman books

And remember how things ended in 1999/2000.
When a trillion dollars of technical development crashed
into a mountain of user indifference, and tech entered a
depression.
Millions of people lost their jobs and their pensions.
And it could happen again.
How could it happen?
Digital technology gets twice as powerful every eighteen
months.
And it’s predicted to keep doing so for the next two
decades.
No industrial change in history has happened as fast as
today’s digital revolution.
As this happens, we tend to forget that there is one part
of the digital world that hasn’t gotten any more powerful.
Not just in the past few years. But in the past ten
thousand.
The mind of its user.
Strain on the brain
Each year, consumers are presented with new, more
complex digital products and services.
But each year, their ability to understand them does not
rise.
Twenty years ago, a phone was a simple device, with one
dial.
Many of today’s phones are packed with complex, badly
understood functions.
Lest we forget the
2000/1 dotcom
bust.
In 1980, televisions had
a few buttons and a
volume knob. No longer.
How many of these commonly used tech symbols do you recognise?
Do you know the precise meaning of any of them?
2 WUNDERMAN