Boxoffice-June.19.1948

TOTAL NET PAID CIRCULATION OF THIS ISSUE EXCEEDS 23,000
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MODEMmmi
Presents 'Floof Cover'mgs'
in this issue
New Antitrust Action is Delayed
By the Court Until October 13
Page 8
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NATIONAL EXECUTIVE EDITION
lncluin,.s ih, s«tionil Ntwi Pages of All Editionj
JUNE 19, ]•

CLASSII
READY TO GO TO WORK Vm
APRIL 29
SPENCER TRACY, KATHARINE HEPBURN, VAN JOHNSON, Angela lansbury,
Adolphe Menjou, Lewis Stone in FRANK CAPRA's "STATE OF THE UNION."
MAY 20
"SUMMER HOLIDAY" {Technicolor). MICKEY ROONEY, GLORIA De HAVEN,
Walter Huston, Frank Morgan, Butch Jenkins, Marilyn Maxwell, Agnes
Moorehead, Selena Royle.
MAY 27
CLARK GABLE, LANA TURNER, Anne Baxter, John Hodiok in
"HOMECOMING" Roy Collins, Gladys Cooper, Comeron Mitchell.
JUNE 3
"BIG CITY," Starring Margaret O'Brien, Robert Preston, Danny Thomas
George Murphy, Karin Booth, Edward Arnold, Butch Jenkins, Betty Garret
Lotte Lehmann.
JUNE 10 ..
JUDY GARLAND, GENE KELLY in "THE PIRATE" (Tec(inico/or). Walter Slezal||
\s
Gladys Cooper, Reginald Owen.
JUNE 24
ESTHER WILLIAMS, PETER LAWFORD, RICARDO MONTALBAN, JIMM
DURANTE, CYD CHARISSE, XAVIER CUGAT in "ON AN ISLAND WITj
YOU" {Technicolor).

1
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Technicolor
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JULY 8
I'RVING BERLIN'S "EASTER PARADE" (Technicolor). Starring
GARLAND,
leB IJUDY FRED ASTAIRE, PETER LAWFORD, ANN MILLER.
»»•
JULY 29
^'^" JUDY" (Tec/inico/or). Starring
CM,".'^^^
WALLACE BEERY, JANE POWELL,
lUIZABETH TAYLOR, CARMEN MIRANDA, XAVIER CUGAT, ROBERT STACK.
!^
AUGUST 5
WALTER
^?^^L^'^'^^°^- PIDGEON in "JULIA MISBEHAVES" PETER
LAWFORD, ELIZABETH TAYLOR, CESAR ROMIRO, Lucile Watson, Nigel
i'uce, Mary Boland, Reginald Owen.
AUGUST 12
RED SKELTON, BRIAN DONLEVY in "A SOUTHERN YANKEE" Arlene Dahl,
George Coulouris, Lloyd Gough, John Ireland, Minor Watson.
SEPTEMBER
"THE THREE MUSKETEERS" (Technicolor). LANA TURNER, GENE KELLY
JUNE AILYSON, VAN HEFLIN, ANGELA LANSBURY, Frank Morgan, Vincent
Price, Keenon Wynn, John Sutton, Gig Young.
• • *
LASSIE in "HILLS OF HOME" (Tecfcnico/orj. Co-starring EDMUND GWENN,
DONALD CRISP, TOM DRAKF, JANET LEIGH.

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THE NATIONAL FILM WEEKLY
PUBLISHID IN NIKE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
JAMES M, JERAULD Ednor
NATHAN COHEN Associaie Ediioi
JESSE SHLYEN Managing Ecutor
IVAN SPEAR Wesiern Editor
FLOYD M MIX Equipment Ea-.ioi
RAYMOND LEVY General Manaoel
Published Every Saturday by
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, tlie
I
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where
I manner.
^uUc Se

ANTITRUST ACTION IS
Dof J
DELAYED
UNTIL OCTOBER 13 BY COURT
Petition to Prevent
Theatre Acquisitions
Denied by Judges
NEW YORK—There will be no action on
the antitrust case until October 13.
Judges Augustus N. Hand and Henry W.
Goddard, surviving members of the threejudge
court which heard the case, ruled
they had no power to act pending appointment
of a successor to the late Judge John
Bright.
They turned down requests of Ass't Att'y
Gen. Robert W. Wright for injunctions
against theatre acquisitions and against
granting of franchises to affiliated circuits.
They refused to order the defendants to submit
a list of theatres which they consider
non-monopolistic.
TO RESPECT INJUNCTIONS
Joseph M. Proskauer, attorney for Warner
Bros., assured the court ill behalf of himself
and his fellow attorneys that the defendants
would respect the injunctions handed down
in their decree of Dec. 31, 1946, and would
make no moves without asking court approval.
The court vacancy probably will be filled
during the summer when Judge Learned
Hand, presiding justice of the circuit court
of appeals, returns from Italy.
The case came before the court again in
the form of a request to the court to order
action for rehearing on a mandate handed
down by the supreme court. Wright's request
for injunctions was contained in a
form of order which he presented.
The main features of the order were
promptly opposed by defense counsel on the
ground that the court could not act with only
two judges functioning. The judges agreed.
Suggestions that the case would have to be
heard again in order to familiarize the new
judge with its details caused Judge Hand to
ask: "Do we have to go through all that
again?"
TO ACT WITH DISPATCH
Attorneys left the court with the impression
that the court would bar all avoidable
delays.
John W. Davis, attorney for Loew's, pointed
out the rehearing might be a long one and
said it was up to the Department of Justice
to prove what theatres were held illegally.
He said the court could not expect the defendants
to submit a list. Theatres not on
the list would automatically be held to be
monopolistic.
Earl Carroll Killed
MT. CARMEL, PA.—Earl Carroll, long
famous in the show world; Beryl Wallace,
film actress; and Mrs. Jack Oakie, divorced
wife of the comedian, were among the 43
persons killed when a UAL plane crashed near
here Thursday. CarroU, whose restaurant in
Los Angeles was a favorite of the film colony,
was enroute to New York to recruit talent for
a forthcoming production. Miss Wallace was
to have had a role in the musical.
Max Youngstein Speaks Frankly:
Industry Public Relations
Called a 'Butchered Job'
NEW YORK—Max Youngstein, new president
of AMPA, told the members Thursday,
June 17, that the public
relations of this industry
"has been one
of the worst butchered
jobs in history."
"I believe," he said,
"That one of the
main reasons for the
complete failure of
the public relations
campaign for our industry
has been due to
the fact that the industry
has not utilized
properly the brains
and talents of the men
Max Youngstein
and women who, on a day-to-day working
basis, really make the public relations of our
industry.
"Let us not kid ourselves. Proper public
relations for the motion picture industry have
not been established, and will not. In my
opinion, ever be established by eight executives
sitting in a room and exchanging
bromides.
NOBODY IS SATISFIED
"Nobody will be satisfied with the results
except possibly the executives involved and
I seriously doubt that they are satisfied.
"The exhibitor organizations have come
out with various plans for public relations.
The Johnston office has submitted other
plans. I believe there is great room in this
endeavor for each and every member of our
craft, and that it is vital that each and every
member of our craft participate through
AMPA, unless they are willing to accept the
fact that our industry must remain a whipping-boy
for every punk in and out of government
who sees tit to use the motion picture
business for his own purposes.
"I, for one, am sick and tired of seeing attributed
to our industry alone, the failings of
all mankind and of every other industry. I
am sick and tired of having our industry
duck and run, and crawl into the woodwork
ON THE COVER:
Featured in the MODERN THEATRE in this
issue is floor coverings. The cover photograph
shows the foyer in the Dover Theatre,
Dover Plains, N. Y., with the carpeting created
by Alexander Smith & Sons, Inc. The design
is the "Crestwood" and combines red and
maroon panels and wreaths with shades of
gold and black.
every time one of these punks takes a pot
shot at us.
"We spend our working and thinking days
in direct communication with every branch
of information. We must impress on all of
these outlets on a day-to-day basis that they
are our partners, that our welfare is their
welfare and that it is as important to let
people know about the good that our industry
does as it is to inform them about the
shenanigans and the foibles of some of its
dimwits, and we have some dimwits.
"I am ready to pledge the manpower of
this organization to full cooperation with the
Johnston office and to any and all exhibitor
groups provided that their plans make sense
and coincide with the thinking of our membership.
"If it does not coincide with our thinking,
we will go off on our own and we will not do
it on the basis of a week-a-year job, or twoweeks-a-year
job, but on the basis of a dayto-day
job all-year round."
Youngstein is vice-president in charge of
publicity, advertising and exploitation for
Eagle Lion.
He admitted at the start that AMPA was
at the lowest level of influence in its 31 -year
history.
About 200 persons were present at the
luncheon marking the inauguration of new
offices at the Astor hotel. It was the first
time AMPA members had ever heard a
fighting speech of this kind. It was interrupted
twice by applause and at the close of
the talk there was a rush to the dais to congratulate
Youngstein.
Monogram to Distribute
10 Canadian Features
HOLLYWOOD—Lagging film production
in Canada received a shot in the arm with
disclosure by Steve Broidy, president of
Monogram and Allied Artists, that a twoyear
distribution deal has been set for worldwide
release by Monogram of ten features to
be produced in Canada by Canadian International
Screen Productions and Reinaissance
Films.
The deal was set with Leonard Fields, representing
Canadian International, and J. A.
DeSeve, Joseph Than and Fields for Renaissance
Films. Pictures will be turned out at
the Renaissance studios in Montreal.
Canadian International will turn out five
high-budgeters for AA release, with Renaissance
to supply the remaining quintet for
distribution
by Monogram.
8 BOXOFFICE
:
: June 19, 1948

:
MYERS SAYS ANTITRUST DELAYS
MAY BECOME CAMPAIGN ISSUE
States a 'Cynical Attitude'
Will Start Open Letters
To the Candidates
WASHINGTON— Attempts by industry
lawyers to delay court action in the antitrust
case until a new administration takes
office might throw the issue into the presidential
campaign, asserts Abram P. Myers.
Allied general counsel, in a bulletin to
members.
Myers says the law has been declared
and "all should accept these rulings." Delay
will gain nothing in the end. he declares,
and "can only increase their grief."
ADVANTAGE OF TECHNICALITY
Referring to reports that defendants' attorneys
will take advantage of all technical
opportunities for delay he says:
"This cynical attitude is a reflection upon
the integrity of the American form of government:
it puts supreme court decisions
upon a barter or sale basis: it should be resented
by the Republican organization, as it
will certainly be repudiated by any attorney
general who may succeed the present incumbent.
"But if the rumor persists—and it already
has appeared in print—it may evoke some
open letters to candidates, all candidates,
demanding that they declare themselves on
the issue. We are prepared to predict that
no candidate for the presidency, the vicepresidency,
the house or the senate will
ever admit that he favors conceding away
the relief which the supreme court has ordered
in the public interest in a Sherman
act case."
The case was back before the three-judge
New York court this week for entry of an
interlocutory decree, for which an outline has
been proposed by the Department of Justice.
This form has been studied by the defendant
attorneys and it has been indicated they will
oppose many of its provisions. This intention
has drawn Myers' fire.
COMMENTS ON DECREE
Myers' comments on this proposed decree
are: "The purpose of such an order would
be (1) to make effective those provisions
which were settled by the supreme court and
as to which there is no further room for
controversy, such as fixed admission prices,
block-booking and blind-selling, master contracts
and formula deals, circuit discrimmation,
theatre pools and joint theatre holdings
between defendants, unreasonable clearances,
etc.; (2) to fix a time for the submission
by the parties of plans for giving effect to
the supreme court's views regarding divestiture;
and (3>—we hope—to provide a ban
on theatre acquisitions pending the working
out and entry of a final decree.
"While there is room for a difference of
opinion as to the time for filing divestiture
plans, there should be no opposition to the
other provisions of the government's proposed
order. Any opposition to making immediately
effective those provisions which
the supreme court has expressly approved
would be sheer caviling. There ought to be
Minneapolis Competitors
Say 'No to Bid Proposals
MINNEAPOLIS—The Boulevards and Richfield,
competing Minneapolis suburban theatres,
have declined an invitation from MOM
to bid competitively for its product. The
two houses are in the same general area.
The bidding was to be for an exclusive first
run for the particular area or for earlier
clearance. The W. R. Frank group owns the
Boulevards. The Richfield is owned by Paul
Mans and associates.
"It would be suicidal for us to bid against
each other for any product," said W. R.
Frank, explaining the refusal. "This would
boost our film costs at a time when they
are already far too high and would be ruinous.
This is the most vicious and terrible proposal
that has ever been made."
This is the first time independent exhibitors
have been invited by any company to
bid competitively for product and it is indicated
that MGM will extend its invitation to
other exhibitors in other local areas. "State
of the Union" probably will be the first
picture to be set up for bidding.
The Boulevards is an old MGM customer
and has had clearance of 56 days after the
downtown first run here—clearance that
Frank had demanded be reduced to 42 days.
The Richfield, only recently opened, has
42-day clearance, presumably because it
charges a higher admission than the Boulevards
and pays more film rental. It is understood
that the bidding would be on the 42-day
clearance basis.
Frank says that in making his demand
for the reduced clearance for his Boulevards
and West Twins, St. Paul suburban house.
he stipulated that there should be no film
price hike in connection with the earlier
availability, making clear that he would institute
court proceedings to prevent such a tilt.
He says he is virtually assured the earlier
clearance from some of the companies, but
not MGM yet.
Bennie Berger, North Central Allied president,
also is putting his foot down hard on
competitive bidding by independents.
"Exhibitors here are entitled to earlier
clearance under the supreme court decision
and they must have it, but they object strenuously
to the proposal, introduced by MGM, to
bid competitively against each other for pictures
as a means to obtain this," says Berger.
"It would be the worst sort of folly to do this
and we all realize it. Any action tending to
boost film rentals at a time when conditions
are bad and getting worse will be avoided by
this territory's independent exhibitors, if possible."
Although all of its product hitherto has
been sewed up by the Minnesota Amusement
Co. exclusively for many years, MGM recently
tossed a bombshell into exhibitor circles
here by offering three of its pictures,
"Summer Holiday," "Homecoming" and "The
Pirate," for first run competitive bidding
here. The Lyceum, legitimate roadshow house
owned by the Schreiber group of Detroit,
Mich., bought the trio away from the Minnesota
Amusement Co. It recently showed the
first-named and currently is offering "Homecoming."
No other company has followed
MGM'^ example.
no insistence on a long delay in filing the
divorcement plans, since the defendants have
already been upon notice for a year and a
half that some measure of divestiture would
be prescribed. And if the defendants resist
a ban on further acquisitions pending the
entity of a final decree, they will thereby serve
notice that they have not abandoned their
dream of a complete monopoly of exhibition;
that they will twist and squirm, evade and
avoid, in their determination to flout the
law."
In his bulletin, Myers also commented that
when the first shock of the antitrust decision
by the supreme court has worn off, "there
should be a great resurgence of enthusiasm,
energy and resourcefulness throughout the
industry."
This expression of his views followed attendance
at four regional conventions, since
the decision, during which he conferred with
men in all branches of the industry.
"In a few years it will be a healthier, happier,
more vital industry," he predicted. "And
while the rewards will be more evenly distributed,
the industry as a whole wUl be on
a more profitable basis, with all its now
bound-up energies released."
Independent exhibitors agree that the court
rulings on block-booking and blind-selling are
"substantial attainment of long-sought objectives,"
he states.
The more discerning ones, he continues,
also see benefits to the pubhc "following the
opening of screens to products of new producers
and new distributors as a result of
theatre divorcement."
Exhibitors should now discard their fear
of retaliation if they assert their rights,
Myers advises. He warns against indiscriminate
resort to the courts, however, by saying
"This condition also places a responsibility
upon the exhibitors. There is danger that
some of these, fired by enthusiasm and the
rankling of old abuses, may go too far in the
assertion of their rights."
BOXOFFICE :: June 19, 1948
9

m A^/ITl/R£ BO
Lightning Leo brings you another
Big M-G-M Trade Show following
exciting "Easter Parade"!
The Most Unusual
Musical In Years!
M-G-M's TECHNICOLOR DELIGHT!
"A DATE WITH JUDY"
STARRING
WALLACE BEERY
JANE POWELL
ELIZABETH TAYLOR
CARMEN MIRANDA
XAVI ER CU6AT and his orchestra
ROBERT STACK
color by technicolor
Screen Play by Dorothy Cooper and Dorothy Kingiley
Based on the Characters Created by Aleen Leslie
Directed by RICHARD THORPE • Produced by JOE PASTERNAK
Carmen Miranda sings "Cooking With Glass" by
Ray Gilbert and Luis Oliveira^ and "Cuanto Le Gusta"
by Ray Gilbert and Gabriel Ruiz.
ALBANY
ATLANTA
BOSTON
BUFFALO
CHARLOTTE
CHICAGO
CINCINNATI
CLEVELAND
DALLAS
DENVER
DES MOINES
DETROIT
INDIANAPOLIS
KANSAS CITY
LOS ANGELES
MEMPHIS
MILWAUKEE
MINNEAPOLIS
NEW HAVEN
NEW ORLEANS
NEW YORK I
NEW JERSEY S
OKLA'MA CITY
OMAHA
PHILADELPHIA
PITTSBURGH
PORTLAND
ST.
LOUIS
SALT LAKE CITY
S. FRANCISCO
SEATTLE
WASHINGTON
Palace Theatre, Clinton Square
Loew's Grond Theatre, 157 Peochtree Street
Loew's State Theatre, 205 Massachusetts Ave.
Shea's Buffalo Theatre, 646 Main Street
mperial Theatre, 124 South Trayon Street
H. C. Igel's Screen Room, 130) So. Wabash Ave.
Capitol Theatre, 700 Vine Street
Loew's State Theatre, 1515 Euclid Avenue
Palace Theatre, Elm and Ervay Street
RKO Orpheum Theatre, 1527 Welton Street
Dcs Moines Theatre, 517 Grand Avenue
Max Blumenlhol's Screen Room, 2310 Cass Ave.
Loew's Theatre, 35 North Pennsylvania Street
Loew's Midland Theatre, 1228 Main Street
Fox WilshireTheatre,8440WilshireBlvd., Beverly Hills
Loew's State Theatre, 152 South Main Street
Warner Screen Room, 212 West Wisconsin Ave.
20th-Fox Screen Room, 1015 Currie Avenue
Loew's Poll Palace, 23 Church Street
Loew's State Theatre, 1 180 Canal Street
Previously trodeshown
20th-Fox Screen Room, 10 North Lee Street
20th-Fox Screen Room, 1502 Davenport Street
M-G-M Screen Room, 1233 Summer Street
Loew's Penn Theatre, 6th Street and Penn Avenue
B. F. Shearer Screen Room, 1947 N. W. Kearney St.
Loew's State Theatre, 715 Washington Street
20th-Fox Screen Room, 216 East First Street, South
Warfleld Theatre, 988 Market Street
Jewel Box Preview Theatre, 2318 Second Ave.
Loew's Palace Theatre, 1306 F Street, Northwest
TUES. 7/6
MON. 6/28
MON. 6/28
WED. 717
MON. 6/28
THUR. 6/24
MON. 6/28
MON. 6/28
MON. 6/28
MON. 7/12
MON. 6/28
THUR. 6/24
MON. 6/28
TUES. 7/6
MON. 6/28
MON. 6/28
THUR. 6/24
THUR. 6/24
TUES. 71b
MON. 6/28
8-30 P.M.
8.-30 PM.
8:30 9M.
8:30 ?.t^.
10:30 P.M.
2 ?M.
8:30 P.M.
8:30 P.M.
6:30 P.^A.
8 PM.
8:30 P.M.
1:30 P.M.
8:15 P.M.
8:15 P.M.
8:30 P.M.
8:30 P.M.
1:30 P.M.
2 P.M.
8 P.M.
8:30 P.M.
Previously tradeshovi^n
THUR.

poa.
/leA/A//
While the entire industry is still raving about the
trade shows of Irving Berlin's "Easter Parade" along
comes another big M-G-M Technicolor Musical
hit!
"A Date With Judy" had its first Trade Show this
week in a New York neighborhood theatre. It was
sensational. See for yourself at the Theatre -Trade-
Show in your territory why this picture is predicted
to be one of the greatest fan attractions of the year.
NATURE BOY!
He's so full of Vitamin M-G-M!
His box-office appeal is drawing
millions of romantic people to
"Homecoming," Frank Capra's "State
of the Union," "The Pirate" (Jechnicolor),
"Summer Holiday" {Technicolor)
and soon three more big Technicolor
shows, Irving
Berlin's "Easter
Parade," "A Date With Judy," "On
An Island With You" and plenty
more all through the summer. :^A

BRITISH SET QUOTA OF 45%;
EXHIBITORS FIGHT PROPOSAL
Plan Is Not Official Until
Passed by Parliament;
A Debate Expected
LONDON—British features will get 45
per cent of the playing time in British theatres
under a new exhibitors quota proposed
by the Films Council. The proposed
quota also gives 25 per cent of domestic
playing time to British supporting films.
Parliament has to approve the plan.
The quota was made public Monday,
June 14. It set off a sharp protest from
the Cinematograph Exhibitors Ass'n.
The CEA executive committee advised independent
exhibitors to default on the quota
terms. The new Films Act permits exhibitors
to default where rental terms are unjust.
The CEA sees wholesale defaults and doesn't
believe the board of trade will risk widespread
legal
action.
CEA'S REASONS FOR PROTEST
The association gave two reasons for defying
the quota: (1) Exhibitors can't possibly
fill the quota on the high rental terms
asked by J. Arthur Rank: i2) The proposed
quota is unworkable because there are not
enough suitable British films.
Sir Alexander King, vice-president of the
CEA, went a step further. He called the
quota a "farce." He predicted it would force
about 2,600 theatres to default on their commitments
in 1950. He pointed out 1,300 theatres
could not meet the old 17'- per cent
quota last year.
The 45 per cent quota was proposed by the
Films Council as part of the Films Act which
was passed several months ago. Because the
quota must be approved by both houses of
parliament a debate is expected in commons.
The CEA says most of Rank's pictures are
"boxoffice poison."
Rank says no. He claims British pictures
outgross American films on his circuits by
an average of $500 weekly.
RANK URGING A 50% DOSE
Rank has been urging a 50 per cent feature
quota for British product. He has publicly
stated that he intends to set a quota of 65
per cent British pictures in his own circuits.
This is a reversal of his oft-stated theory
that the high quality of British films eliminates
the need for stiff quota protection.
U.S. film circles here said the new quota
"sabotaged" the Anglo-American film agreement
of last March. It is more than double
the quota in effect under the Films Act of
1938 which guaranteed less than 20 per cent
of domestic playing time for British features.
The Films Council which established the
quota has no American representatives as
it did under the old Films Act. It was appointed
by Harold 'Wilson, president of the
Board of Trade.
American interests are speculating as to
how British producers will be able to fill the
45 per cent feature quota. British theatres
show approximately 350 pictures annually. It
has been estimated that British producers
Industry Levels a Blast
At Britain's Film Quota
NEW YORK—The MPEA board of directors
has decided to "vigorously protest" the
proposed 45 per cent British film, quota
through the State department. The board
authorized Eric Johnston to appeal for U.S.
government aid at a meeting held Thursday,
June 17.
Johnston said the State department will
be asked to appeal to the "highest level" of
the British goverrunent because the quota
clearly violates the spirit of the international
trade agreements signed at Geneva and Havana.
He declared "this screen quota is excessive
and unnecessary. Its requirements obviously
cannot be fulfilled by British producers.
We can therefore only consider it
as a gratuitous affront to the American motion
picture industry.
"These international trade agreements seek
to reduce trade barriers and promote freer
trade among nations in the interest of sound
world economic recovery.
"This 45 per cent quota obviously runs
counter to these aims."
DISCRIMINATION CHARGED
Johnston said the purpose of the quota was
U.S.
to discriminate and damage U.S. interests.
He also will ask the State department to
negotiate with the British goveimment for
reduction or elimination of the increased
quota as provided for in the argreements
reached at Havana.
In addition, a protest will be made against
the elimination of an American representative
from the Films Council in London.
The board postponed consideration of interpretations
of the film tax agreement on
uses of blocked sterling which have been
made by the British since the agreement was
negotiated.
This had been one of the topics scheduled
for discussion before the size of the new
can turn out less than one-third that amount.
Under the new quota they must furnish about
157 pictures a year.
The Cinematograph Exhibitors Ass'n which
had been pushing for a 17 '2 per cent quota
said the new figure is "unrealistic" and will
contribute to Rank's monopolistic powers.
Rank told a press conference following
announcement of the quota that he intends
to acquire several theatres in the U.S. to
show a few British films a month if the government
will release the necessary dollars.
He admitted he couldn't foresee how the
pictures would do at the boxoffice, but said
it would be "in the interest" of Americans
quota had become known. The British interpretations
require approval of the U.S.
film industry before they become effective.
If the new quota is approved by parliament
it will go into effect October 1.
Odeon and GB to Split
Profits Under Pool
LONDON (By Cable i— J. Arthur Rank's
much-discussed plan for joint operation of
the Gaumont-British and Odeon circuits has
finally emerged as a complete pooling arrangement
with division of the profits of all
theatres in both circuits on the basis of their
1944-46 earnings.
A new company called Circuit Management
Ass'n will take over and do all the accounting.
Competition between the circuits will be
eliminated.
The deal will involve 564 theatres.
During the earlier stages of the negotiations
Rank said there would be no merger. The
two corporations will remain in existence
and will be booked as separate circuits, but
for all practical purposes the two organizations
will become one as soon as stockholders
of some 20 affiliated companies— all controlled
by Rank—give their approval. They
will vote on the pool June 23.
A board of directors comprising Rank, John
Davis, J. A. Callum, L. Vf. Farrow, Mark
Ostrer and Lawrence i Larry i Kent will manage
the new company. Kent is a brother of
the late Sidney B. Kent, fornier 20th Century-Fox
president. He will represent 20th
Century-Fox on the board. He has been on
the board of Gaumont-British for several
years. Twentieth-Fox has an interest in GB.
John Davis will be elected managing director.
United Artists, which has a substantial
interest in Odeon, will not be represented on
the board.
to "consider pushing British films."
The new Films Act does not include a distributors
quota. Tliere has been considerable
curiosity as to how high the exhibitors quota
would be.
There also has been some argument as to
whether films produced by American companies
in Britain should be classified as
American or British productions. This will
deteiTnine how they will fit into the quota
picture.
This last problem isn't the only one confronting
American companies. The British
film tax agreement went into effect Monday,
the same day the quota was amiounced, but
nobody has said just how it will operate.
American companies will be able to remit
$17,000,000 annually and retain the earnings
of British films shown in America.
12 BOXOFFICE :
: June 19, 1948

BALABAN SAYS SEASONAL DROP
IS MORE PROLONGED THIS YEAR
Reveals Company's Plans
To Meet Divestiture,
If So Ordered
NEW YORK—Paramount theatre earnings
for the second quarter of 1948 have
been showing the same seasonal decUne as
occurred last year, Barney Balaban, Paramount's
president, told stockholders at the
annual meeting this week. But, he added,
the decline "is more intense and appears
to be more prolonged this year due, perhaps,
to the wider variety of diversions
which are now open to the public."
Last year Balaban in his annual report
revealed that while a decline in theatre
receipts had started in May, an upturn at
the boxoffice had been noted in the first
ten days of June.
VOLUME DROP IS SMALL
Altliough Paramount earnings for 1947 were
"the second highest for any year in our
history," Balaban said
that the appearance of
the "forbidding twins
—increased costs and
a diminished volume
of business" cut profits.
The drop in volume
was relatively
small, he said.
Paramount theatre
earnings held up much
better than those
from
production-distribution.
Although
theatre receipts were
Barney Balaban
down in about the same proportion as film
rentals, theatre operating costs increased less
than those in production-distribution, the
stockholders were told. He believes that each
branch of Paramount operations should stand
Allied 20th Anniversary
To Be Observed at N. O.
WASHINGTON — National Allied will
celebrate its 20th anniversary at the New
Orleans convention to be held November
29, 30 and December 1.
Allied was launched in the fall of 1928
and was formally organized in January,
1929. Tributes will be paid to the founders
and early leaders and scrolls will be prepared
for presentation to all past presidents.
Biographical and other historical
data is being gathered by regional leaders
and these will be compiled into a history
of Allied to be made available at the convention.
If there is any difficulty over obtaining
hotel accommodations, special trains may
be run by regional units or groups of
units and arrangements will be sought so
that the delegates can sleep in the Pullmans.
Britain's
45% Quota
'Worse Than Expected'
NEW YORK—The new British exhibitors'
quota of 45 per cent for the first
features and 25 per cent for short subpects
and supporting films to be imposed
October 1 is "worse than we expected,"
Barney Balaban, Paramount president,
told stockholders at the annual meeting
June 15. Balaban said he does not believe
that the British can produce enough
quality films to maintain that quota.
The Paramount president also discussed
the film tax settlement and said
that "while the terms of the agreement
are more favorable than the terms of the
ad valorem tax, the actual operating conditions
during the time the tax was in
effect were more favorable to us than the
situation now is under the agreement."
Paramount's net revenues from film
rentals in England were freely remitted
to this country in dollars up to June 14,
he said, but added that the company's
dollar revenues from England will be reduced
from this point on. Paramount
has studied the permissive provisions of
the agreement very carefully and may
utilize some of the blocked funds in production
of pictures in England, he said.
American talent and personnel, however,
must be used to give the pictures worldwide
appeal, he believes, and then these
components must be paid in dollars.
Paramount can use blocked funds for only
a limited number of pictures in England.
on its own feet and contribute earnings to
the whole enterprise.
"The uncertainty which is cast upon our
theatre holdings by the antitrust suit makes
it all the more necessary that each segment
of our business be maintained in an independently
healthy condition," Balaban said.
In 1946 Paramount recognized the trend
which has since become an actuality and the
company maintained strict control over inventory
during 1947. Excluding the inventory
acquired in the Rainbow and Liberty transactions.
Paramount achieved a reduction of
approximately $2,400,000 during the year.
Wages and salaries were largely unresponsive
to management efforts to effect a readjustment,
the executive pointed out.
TO FORCE TRANSITIONS
Balaban said the antitrust decision "will
force transformations within the industry."
Paranrount will be involved in those transformations,
he said. He believes that the
Paramount theatre interests will be reduced
with a corresponding reduction of the company's
earning power. If the assets and earning
power are to be reduced. Paramount will
take steps to compensate for that reduction
by shrinking the company's capital structure,
he said.
One stockholder urged Balaban not to sell
any of Paramount's theatre holdings, but to
form new corporations to save the assets for
the company. After applause from the other
assembled stockholders, Balaban said that he
would try to retail all the theatre holdings
permitted under the law.
Another stockholder arose to urge Balaban
to sell Paramount theatre holdings in the
event that television diminishes theatre attendance.
Balaban said television might wean
a few people away from theatres at first, as
did r^dio. Paramount entered television ten
years ago, he said, "in order that we would
have om- foot in the front door," and the
company now owns 29 per cent of the Du-
Mont shares, he said. He also mentioned the
film-television system developed by the company.
More than 82 per cent of the Paramount
stockholders were represented at the meeting,
either in person or by proxy. The stockholders
re-elected all 16 directors. In addition
to Balaban, they are: Stephen Callaghan,
Y. Prank Freeman, Harvey D. Gibson,
Leonard H. Goldenson, A. Conger Goodyear,
Stanton Griffis, Duncan G. Harris, John D.
Hertz, Austin C. Keough, Earl I. McClintock,
Maurice Newton, Charles M. Reagan, E. V.
Richards, Edwin L. Weisl and Adolph Zukor.
National Theatres Receipts
Decrease Around 15%
LOS ANGELES—Boxoffice takes throughout
the National Theatres circuit of 575 theatres
have slumped an average of 15 per cent
since the first of the year, but through implementation
of a policy of eliminating every
possible operational waste that drop in revenue
is being almost completely absorbed.
Such was the disclosm-e of George Bowser,
NT executive and general manager of one
NT subsidiary. Fox West Coast Theatres, upon
his return from an extended junket around
the entire National circuit.
•Tlu-ough a careful revision of operating
budgets. Bowser estimated NT will save approximately
$2,000,000 annually.
Twentieth-Fox to File
For 5th Tele Station
NEW YORK—Twentieth Century-Fox
will file its fifth apphcation with the
FCC for a television station construction
permit in St. Louis in a few days. This
will give the company applications for
the total number of stations allotted to
one firm by the FCC. An application for
Kansas City also will be filed.
Twentieth Centm-y-Fox of St. Louis
has been incorporated in Missouri to do
television and radio broadcasting. The
firm was incorporated with 10.000 shares
of $100 par value stock.
The three applications that have been
filed to date are for San Francisco, Boston
and Seattle.
Tlie San Francisco and Boston applications
are competing with bids filed by
Paramount in those cities.
BOXOFFICE :: June 19, 1948 13

ONE OF THE MOST
as THE SATURDAY EVENING POST storyl

\
WESTERN DRAMAS EVER SCREENED!
^,
'^^^^^
starring
RANDOLPH
SCOTT
MARwm CHAPMAN
i^with
GEORGE
DY mi • EILERS • [ogar
Screenplay by Kennein Camel Adapted from the novel "Cotorier Creek" by Luke Short
A
Diiectel by RAY [NRIGHT - Fiiiluceil by UW lOE BROWN
COLUMBIAPICTURE

—
Video Newsreel Producers J^t^^'' ?}' ^="^
Looking for Sponsors
By DORIS SXILTAN
NEW YORK—Television newsreel producers—present
and potential—are playing
the old button game. This time they are
looking for sponsors. Film men know how
expensive it is to turn out a daily newsreel.
Television broadcasters and news wire services
are finding this out for themselves.
Only two television newsreels—Movietone
and INS-Telenews Productions—are being
sponsored on what may approach a national
basis. The Movietone daily television
newsreel is sponsored by the R. J.
Reynolds Tobacco Co. over the five-station
NBC east coast network.
PARAMOUNT DEAL DELAYED
The INS-Telenews weekly reel is sponsored
by Chevrolet on seven stations. Local sponsors
are footing the bills for the three other
weekly newsreels and for the daily newsreels
on the Don Lee Station in Los Angeles;
WBKB, Chicago: WBZ-TV, Boston, and
WBEN-TV, Buffalo. CBS carries the INS-
Telenews daily newsreel on four stations.
The race for position in the television newsreel
field started about six months ago. Up
to that time NBC and CBS were turning
out their own newsreels. Then the three
leading wire services, AP, UP and INS, joined
the rush. Universal was discussing a tieup
with UP for a daily television newsreel.
Paramount was ready to go.
The Paramount television newsreel still is
being held up. The problem is lack of a national
sponsor. Universal and UP decided to
call off their talks, and Universal now is
discussing a daily newsreel and film programs
with the American Broadcasting Co.
The latest entry in the television newsreel
field is the New York Daily News television
station WPIX. Its newsreel bowed Tuesday
night, June 15. The News intends to syndicate
its newsreel and is lining up a sponsor.
The search for sponsors has television men
on the run. The new medium is expensive.
So is newsreel production. UP and AP
have discovered this.
THE INS-TELENEWS TIEUP
Last January AP broadcast the first television
newsreel of Princess Elizabeth's wedding
over thi-ee stations, CBS in New York,
the Philadelphia Inquirer station and on a
Baltimore station. Nothing happened after
that. AP says it doesn't expect to do anything
with a television newsreel for at least another
year.
UP was the first wire service to make a
bid for a television newsreel. Last September
it started with a daily five-minute stiU
wirephoto show. It now services four stations
with a still wirephoto program, but is
anxious to get started with films. Universal
isn't the only film company that has been
discussing joint production of a television
newsreel with UP. The wire service expects
to close a deal for production of a newsreel
for television by July 1. The tieup may be
with a film company.
INS was the first to share the production
costs with a film company. The INS deal
with Telenews Products went through at the
begiiming of the year. The theory was that
23,262 Video Sets
In Chicago Area
CHICAGO—There are 23,262
television
sets in Chicago and its suburbs and the
average week night audience, from 6:30
p. m. to 10:30 p. m., totals 171,997 over
Chicago's two television stations. These
figures are based on a survey made by
Television Advertising Productions, Inc.,
which claimed in its published survey
that "television's pulling power per station
is greater than radio's" in the Chicago
area during the evening hours.
According to the survey there are 17,-
242 video sets in homes as of May 22
4,427 in public places and 1,600 in stores.
In the homes there are 5.5 viewers per
set and in the public places there are 25
viewers to each set. The survey estimates
that the potential circulation over
these sets is 215,106 viewers; that 67 per
cent of home sets are on in the evening
and 98 per cent of the sets in public
places are used in the evening.
Looking into the future, the survey estimated
that by January 1949 there will
be 70,000 television sets—of which 62,000
will be in homes—in the Chicago area
and that there will be a potential audience
of 470,000 viewers.
a film tieup would defray expenses in lieu of
a sponsor. The sponsors came later.
NBC and CBS, while they carry sponsored
television newsreels, haven't abandoned their
own newsreels. CBS carries its own 15-minute
daily newsreel in addition to the INS-
Telenews reel on four stations in Philadelphia,
Baltimore, Washington and New York.
The CBS newsreel was sponsored by Gulf Oil
up to last month. Now it is on a sustaining
basis.
NBC still carries its own ten-minute newsreel
Monday, Wednesday, Friday and Sunday.
The Friday show is sponsored by General
Electric. Oldsmobile pays for the Sunday
newsreel.
Selznick Tele Film Plans
Expected in Few Weeks
HOLLYWOOD—David O. Selznick has reserved
himself a seat on the crowded television
bandwagon and may, according to
spokesmen, be in a position to make a detailed
announcement as to his plans for video
activity within the next few weeks. During
a recent junket to New York Selznick conferred
with television and radio executives
of NBC and CBS and has undertaken an exhaustive
survey of costs and the technical
aspects of producing video films.
Selznick aides here stressed, however, that
at the moment the situation is in "nebulous"
stages and that it may be some time before
the production veteran is in a position to announce
definite plans for plimging into the
new industry.
In Detroit Tryout
DETROIT—Due to lack of general public
interest in video except for major special
events, the first attempt at theatre television
in Detroit failed. According to Mac Krim,
partner in the Krim Theatre which tried
the idea out for the past month at a cost
$3,000 for the whole unit, the project just
didn't work out. Thus the equipment will be
put away and brought out only for such big
events as the world's series or Joe Louis
fight.
Equipment used was the Major television
unit which was mounted on a suitably sloped
platform equipped with coaster wheels. This
could be wheeled down the aisle of the theatre
to the proper position and the image
projected full picture size on the regular
screen. The unit was wheeled back up the
aisle out of the way when the event televised
was over and the regular show resumed.
A set also was used in the lobby with the
show projected directly onto a 5x8 screen
suspended over the foyer doors so the pictures
could be seen by anyone in the lobby. Krim
said the boxoffice was helped a little but
not sufficiently to justify the expense.
Question of the right to use the television
signal had not been taken up with the
WWJ-T'V, the local video station, Krim said.
This station is the only television station
actually on the air here. A trailer, usually
run by the station at the close of the day's
programing, reserves the right to use the
television programs in any place where admission
is charged and this would bar such
theatrical use.
Harry Bannister, general manager of
WWJ-TV, stated he was not certain the station
had any legal right to restrict such
use of program material and the trailer is
used as a
protection but that ultimately the
issue would have to be settled in a court case.
At present, however, the possibility of such a
test case appears small as television as whole
benefits from getting as many spectators as
possible through such public means as theatres
and bars.
Spyros Skouras to Attend
D. C. Television Hearing
NEW YORK—Spyros P. Skouras, president
of 20th Century-Fox, was scheduled to return
from London June 19 to attend the resumption
of the San Francisco television application
hearings in Washington, D. C
June 21.
During his ten-day visit to London Skouras
conferred with J. Arthur Rank representative
on the proposed pooling of the Gaumont
British and Odeon theatre circuits,
which will be finalized at the stockholders
meeting of the 20 companies in the group
June 23. Lawrence Kent will represent the
20th-Fox interests on the board of Circuit
Management Ass'n, which will manage the
new company and represent a total of 564
theatres.
Skouras also surveyed British studio facilities
in connection with the forthcoming
production of "Brittania Mews," which 20th-
Fox will film in England some time this
summer.
of
16 BOXOFFICE
:
: June 19, 1948

I
THE ONE AND ONLY
...SERIAL
SCOOP of SCOOPS
for ANY THEATRE...ANYWHERE!
J
^%^) air,
ust stop a moment, and think about SUPERMAN.
^
\^ Sure he's well-known— for years he's been on the
in magazines, in newspapers— but there's more
to it than that.
Because, wherever you go in this blessed land, from slumbering village to
roaring city, somehow SUPERMAN has been there first,
has remained,
has become folklore. And like hot dogs and juke boxes and streamlined
cars and apple pie, SUPERMAN is now part and parcel of the
fabulous American scene.
*>i 'XT'
'If
Think about that for a moment. Think about it in terms of SUPERMAN'S
amazing pre-sold audience ... in terms of Columbia's equally amazing
exploitation campaign, high-geared to reach and to add to these millions
and millions of SUPERMAN fans. Then you'll realize how much
SUPERMAN can mean to any theatre . . . anywhere!
II
.laaa^-
A COLUMBIA SERIAL

UA BoardApproves Deals
FornFilmsfor1948-49
NEW YORK—The United Artists
board of
directors has approved distribution deals with
five producers for the
release of 11 pictures
during the 1948-49 season,
according to Gradwell
L. Sears, president
and chairman of the
board. The deals will
forestall the product
shortage which would
have threatened the
c m p a n y's release
schedule for next fall.
As of Jime 1. 1948,
United Artists had only
Gradwell L. Sears
12 features, including
four Hopalong Cassidy westerns, completed
for summer or fall release. Four features,
including two produced by Howard Hughes,
were in the editing stage and three were In
production.
LIST OF PRODUCTIONS
The new production deals were: Five pictures
to be produced by Screenplays, Inc.,
headed by Stanley Kramer. They are "The
Champion," from the Ring Lardner story, to
be directed by John Berry with an August
15 starting date: "Six Shades in Blue," to be
directed by Irving Reis: "High Moon," by
Carl Foreman, to be directed by John Ben-y:
"Juno and the Paycock." from the play by
Sean O'Casey, to be directed by Mark Robson,
and "The Wide House," from the bestselling
novel by Taylor Caldwell. Three pictures
to be produced by James Nasser. They
are: "Some Rain Must Fall," starring William
Bendix, Dennis O'Keefe and Helen
Walker, to be directed by Alfred E. Green
with an August starting date; "Joe Macbeth,"
by Philip Yordan and starring Lew
Ayres and Audrey Totter with Lloyd Bacon
directing, and "Caesar the Great," from the
story by Rowland Brown, with Lloyd Bacon
directing, A one-picture deal with Samuel
Goldwyn jr. for "Diplomatic Passport," starring
Robert Ctmimings, which will be filmed
on locations in France in October. This is
young Goldwyn's first producing chore. A
one-picture deal with Buster Collier for
"Cautious Amorist," written and directed by
Noel Langley, which will be made in England
in August with Lucille Ball tentatively
set to head the cast. A one-picture deal with
Amusement Enterprises, Inc., headed by
Bernard Lubin. for "The Lucky Stiff," from
the Craig Rice story, to be directed by Lewis
Poster and starring Dorothy Lamour, Brian
Donlevy and Claire Trevor.
'CORDIAL' BRITISH RELATIONS
The production deals were announced during
the monthly meeting of the UA board of
directors held June 8, 9. Arthur W. Kelly,
vice-president, reported on his recent visit to
England and told the board members that
a number of UA pictures are now being seen
by J. Arthur Rank with a view toward booking
them in his British theatres. Kelly said
that United Artists' relations with Rank were
"most cordial."
UA's 'Four Faces West'
Withheld Until Fall
HOLLYWOOD—Despite the fact that
almost every major company lists one
or more super-westerns on their schedules
year after year and normally do right well
with them at the boxoffice, the temporary
withdrawal from release of Enterprise-
United Artists' "Four Faces West" comes
as an indication that occasionally an
over-abundance of such high-budgeted
sagebrushers can prove too rich a diet for
the ticket-buyers.
Decision to withhold "Four Faces West,"
a Harry Sherman production, from
further bookings imtil fall was accredited
by a UA spokesman to "tough competition"
offered locally by two other costly
westerns, Warners' "Silver River" and
RKO Radios "Fort Apache." The UA
entry played simultaneously here with
the two latter pictures and has had only
one other booking, its premiere engagement
in Santa Fe, N. M. Locally it played
two weeks at the four Music Hall theatres
to business then reported by the circuit
management as above average. At
the same time, however, "Silver River"
and "Fort Apache" were doing the town's
top business.
Cancellation of future "Four Faces
West" bookings was ordered by Charles
Einfeld, Enterprise topper, with the official
explanation that summer is normally
a period of boxoffice decline and
that an upswing in revenue can be expected
with the advent of autumn.
Edward Small Adds Fourth
In 'Monte Cristo' Series
HOLLYWOOD—Fourth in the series
based
on Alexandre Dumas' "Monte Cristo" character,
"The Treasure of Monte Cristo," has
been added to his production docket by Edward
Small, with George Bruce ticketed to
write the screenplay for a late summer camera
start. Small, who releases through both
Columbia and United Artists, has made no
distribution commitment for the property.
First trio turned out by Small, all for UA
and all starring Louis Hayward, included
"The Count of Monte Cristo," "The Return
of Monte Cristo" and "The Son of Monte
Cristo." Title role in the fourth entry has
not yet been filled.
The Dumas character is getting a workout
on the distaff side, too, since Sonja Henie is
producing and starring in "The Countess of
Monte Cristo" under the banner of Westwood
Productions for Universal-International release.
Plan Bantam Book on 'Joan'
NEW YORK—Bantam Books will publish
a new version of Frances Winwar's story of
Joan of Arc, "The Saint and the Devil." The
book will be released simultaneously with the
new RKO film, "Joan of Arc."
Technicolor to Speed
Delivery of Prints
HOLLYWOOD—With the expected completion
late this year of Technicolor's $3,000,-
000-plus expansion program, stepping up the
footage processing capacity from 160.000,000
to 320,000,000 feet annually, print delivery
time will be cut from the present nine-month
average to five months or somewhat less, It
was predicted by Dr. Herbert T. Kalmus,
company president.
In addition the enlarger laboratory and
technical facilities will greatly ease the present
difficulty in obtaining Technicolor commitments,
which has long stymied producers
interested in using that tint process.
Processing capacity has already been
stepped up to 240,000,000 feet yearly, but
Technicolor is not employing this to increase
the number of pictures it is undertaking in
1948, Dr. Kalmus emphasized. Instead the
company is striving to improve print delivery
time.
The Technicolor president declared that,
based upon current experience, producers now
require an average of three months between
the date of completion of photography and
the date of delivery of a cut negative to
Technicolor for processing. With completion
of its expansion program the company will
then be able to commence delivery of release
prints within two months after it has
received the cut negative. Dr. Kalmus said.
MPAA 2nd Patriotic Short
Set for June 25 Release
NEW YORK—"Letter to a Rebel," second
of the MPAA sponsored short subjects on
American democracy in action, will be released
through RKO exchanges June 25. The
picture runs 17 minutes. It was produced by
RKO Pathe and will be released as part of the
This Is America shorts series.
"Letter to a Rebel" will be made available
to all theatres, including those that do not
regularly book the This Is America series.
The picture carries the following foreword
by Eric Johnston, MPAA president:
"The American story of freedom, abundance
and opportunity is the greatest drama In
the world today. It is a story that should
never be taken for granted. That is why the
Motion Picture Ass'n commends this picture
to you."
The short was filmed in Monroe, N. Y. It
was inspired by a letter written by a small
town newspaper editor to his son In college.
Larry O'Reilly directed and photographed the
film. It was supervised by Phil Reisman jr.
and edited by David Cooper.
Second Columbia Meeting
CHICAGO — Columbia opened its second i
'
branch and district managers meeting at the 'I
Drake hotel Monday. June 14. The session 3
continued through Friday with A. Montague,
general sales manager, presidmg. The first
|
|
meeting was held in New York.
|
Home office executives, department heads f
and division managers and branch managers J
from 17 exchanges attended.
FC Names Man in Portgual
NEW YORK—J. S. deBrito has been appointed
Film Classics representative in Portugal
and Spain. He will handle all new releases.
18 BOXOFFICE
;
; June 19, 1948

tgl
I
50 DRIVE-INS NEAR CLEVELAND
CREATE EXHIBITOR CONCERN
All But Three Are Already
In Operation; Others
Are Yet to Come
CLEVELAND—The mushroom growth
of drive-in theatres in the Cleveland territory
in face of declining boxoffice revenues
is worrying indoor theatre operators.
For. in spite of the big drop in theatre attendance,
which exhibitors attribute to the
high cost of living, it is estimated that by
July 4 there will be at least 50 drive-in
theatres in the exchange area.
IN ACTUAL OPERATION
To many old-time theatremen it is simply
unbelievable that so many of the outdoor
theatres are up and already in competition
with indoor theatres. The 50 theatres are not
in the planning stage. All but three are now
in daily operation, and this trio is expected
to open the turnstiles shortly after July 1.
They are the Wycliffe: the Montrose, located
between Barberton and Wadsworth, and the
Mt. Venion at Mt. Vernon, and owned respectively
by Horace Abrams, drive-in circuit
owner; Lawrence Tyrell, of the Royal
Theatre in Akron, and Ben Sturgis of Mt.
Vernon.
Under construction also are drive-ins for
the Wellman-Greenberger-Stern interests
near Steubenville and Youngstown.
To a large extent the buying for the theatres
has been unified, and it is estimated
that about 40 of the 50 theatres are being
serviced by Co-operative Theatres which is
headed by M. A. Mooney.
The flood of the drive-ins has created problems
for others than indoor theatre owners.
The theatres have created new traffic hazards
on state highways which under present
laws cannot be controlled by the state highway
department. As a result, Harry E. Neal,
chief engineer of the traffic and safety division
of the highway department said the
next session of the Ohio legislature may be
asked to enact regulations controlling roadside
developments, including shopping centers
as well as drive-in theatres.
COMPLAINTS RECEIVED
Although state officials have no statistics
on the number of drive-ins which has been
constructed close to the highways, they have
revealed that numerous complaints have come
from motorists that the developments constitute
traffic hazards.
The state traffic safety council has already
undertaken a study of the situation, with a
view of making recommendations to the
legislature. Neal said the state department
has attempted to deal with the problem by
making suggestions to drive-in builders and
that some operators cooperated fully by designing
the types of entrances and exits which
would keep hazards at a minimum. However,
he said, many others have failed to consult
state officials.
In some instances drive-in exhibitors have
employed private policemen to direct traffic
on state highways in front of the theatres..
This is legal providing the policemen have
been deputized by the county sheriff.
Lineup of Cleveland Area Drive-ins
Name of Theatre Location Owner
AUTOMOBILE DRIVE-IN North Canton Automobile Theatres, Inc.
Pfeiffer,
Nealc & Co.
ASCOT AUTO THEATRE Akron Clarence Snook & George Blake
(Also Starlite Auto Theatres, .Akron)
AL-STAN AUTO THEATRE Barberton Stanley Fritz & Alvin A. O'Verko
BLUEBIRD DRIVE-IN Uniontown Ed Ballon
BLUE SKY DRIVE-IN Wadsworth Dale Morrison and John Selby
BOYER'S AUTO THEATRE Strassburg Rollin Boyer
BROOKPARK AUTO THEATRE Cleveland Cincy Drive-In Th. Co. (Sam Hass)
CRESTON AUTO THEATRE Creston R. J. Martin
(Formerly M. C. Auto Drive-In)
EAST SIDE DRIVE-IN Cleveland Phil Smith
EAST LAKE DRIVE-IN Russels Point Jack GutiUa
EAST LIVERPOOL DRIVE-IN East Liverpool Florence Black
DEFIANCE DRIVE-IN Defiance C. R. Brinkman
FAIRVIEW DRIVE-IN Cleveland Horace Abrams
FREMONT DRIVE-IN Fremont Mosser Bros.
GENEVA DRIVE-IN Geneva R. Manley
GLORIA DRIVE-IN Lima Horace Shock
KNOX DRIVE-IN Mount Vernon ^on Sturgis
KINGMAN DRIVE-IN Delaware George Kaler and Ray Watts
LIMA DRIVE-IN Lima H. E. Shock
LORAIN Cleveland A. E. Ptak
LA VERNE Niles Automobile Theatres, Inc.
Pfeiffer, Neale Co., Cleveland
MIDCITY AUTO THEATRE Harrisburg, Ohio Jerry Reinhart
MONTROSE DRIVE-IN Wad,sworth Lawrence TyreU
MENTOR DRIVE-IN Mentor Jack Shulman-Abe
MARION DRIVE-IN JWarion Horace Abrams
Schwartz
MANSFIELD-GALION DRIVE-IN Mansfield
Harold Nussbaum
MIDWAY .AUTO THEATRE Mansfield Al Ochs
MAUMEE DRIVE-IN Maumee Alex. Wintner
MIDWAY AUTO THEATRE KingsviUe F. H. Hathaway
NORTHSIDE DRIVE-IN Akron Horace Shock
OLD TRAIL DRIVE-IN U.S. No. 40 Kay WaUer-C. E. Huprich
PARK AUTO THEATRE Alliance Sam Barck-Maurice Barck
SANDUSKY DRIVE-IN Sandusky Seitz Bros.
STARLITE AUTO THEATRE Akron Clarence Snook and George Blake
STARLITE CRUISE-IN Delphos C. H. & J. W. Christopher
SKY VIEW DRIVE-IN East Liverpool L. Black
STARLITE DRIVE-IN Fostoria Virgil Pfau
SKYWAY DRIVE-IN Madison R. H. Manley
SKY HIGH DRIVE-IN Youngstown F. H. Hathaway
Rt. No. 422
TWILITE DRIVE-IN New Philadelphia A. K. Veach
TELEGRAPH DRIVE-IN Toledo »ames Dempsey
TOLEDO DRIVE-IN Toledo Cincy Drive-In Theatre Co.
WEST SIDE DRIVE-IN Cleveland Phil Smith
WYCLIFFE DRIVE-IN W.vcliffe Horace Abrams
RAYLAND DRIVE-IN Martin's Ferry Herb Ochs-John Gardner
Rt. No. 7
INAIAN LAKE DRIVE-IN BeUefontaine Leonard Buckwalters &
Rex K. Dyer & L. K. Dyer
1
BOXOFFICE :: June 19, 1948
19
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vyuTGROSSiNG the field in city after city! . . . Boomin:j
finest first runs to peak business and healthy holdovers
. . .The talk of the trade during runs in
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New British Move
gINCE the settlement of the British 75
per cent tax problem some weeks ago
it has become increasingly apparent that
the tax was a political move to put new
obstacles in the way of American pictures
as well as to ease the exchange situation.
Every interpretation of the agreement
that has been m.ade public in London has
demonstrated that the "Buy British"
movement is working forcefully. When the
terms of the agreement were published a
few weeks ago in the British papers as editorial
campaign against American films
similar to the one encouraged by Sir Stafford
Cripps nearly two years ago broke out.
This time it wasn't "food or films"; it was
just an insistence that British theatres
should play British pictures.
J. Arthur Rank has now joined in this
movement by demanding that the new
quota should require 50 per cent of all the
playing time for British films. On his first
two visits to this country he said British
films would be so good they wouldn't
need quota protection. Apparently he has
changed his mind.
He has dropped his theory that good
British films require world markets and
obviously is now turning to quantity production
for the British market alone.
This is a reversion to the theory that
prevailed before he came into power in the
film industry. British theatres can't support
production of A pictures on a large
scale. There are not enough of them.
It is probably smart for him to lower
his sights to the narrow confines of the
home market while the world exchange
problems are acute, but when free transfers
of funds come back into international
commerce British films will face a new
struggle for prestige even in the scattered
commonwealths of the British empire.
It Costs Money
T IKE a lot of other newspapers, the Daily
News in New York decided it would
like to have a television station. It went
through all the necessary preliminary
moves and finally reached an estimate of
$150,000 as the probable cost. This rose
to $525,000 before the contractors got
through figuring. What with equipment,
etc., the estimated cost of the complete installation
went up to $600,000,
Then when the executives decided they
were ready to go on the air they had from
150 to 160 employes and an annual pay
roll of $750,000.
Unique Comedy
nuUED ARTISTS' "The Dude Goes
West" is a choice comedy with a new
approach that catches the customers by
surprise and builds up from chuckles to
loud guffaws.
It has all the action of a regular western—shootings,
Indian attacks, chases,
hair-raising riding over mountainous country.
Situations that seem to be leading up
By JAMES M. JERAULD
to tragic climaxes suddenly develop into
roaring comedy. The odd angle to it all is
Eddie Albert, Gale Storm, James Gleason,
Binnie Barnes, Gilbert Roland and Barton
MacLane play their roles straight all the
time.
Before an exhibitor attempts to classify
this picture for playing time he had better
see it. He may decide he has a wow
of a sleeper.
Help for Sanitarium
TN RECENT years the Will Rogers Memorial,
the sanitarium at Saranac Lake,
where literally hundreds of men and
wcmen in this industry have been restored
to health, has been allowed to become a
forgotten issue. Things became so bad recently
that it was proposed to give away
the hospital.
Since last October no new patients have
teen admitted.
Distribution leaders now propose to hold
raffles in all exchange centers to raise
money quickly to keep the place open for
the benefit of the present 48 patients and
others who may want to enter. No objective
could be more worthy.
Men and women in this business have
rallied to the support of many varied causes
in recent years in behalf of the public at
large. A little of this same spirit of compassion
and some fast work will bring
renewed hope to many of cur fellow workers
who need it.
Another Anniversary
COMEBODY out in
Hollywood discovered
that this year is the 52nd anniversary
of the first kiss on the screen. Another
somebody could write a story about how
the old ladies of the gay '90s went into
hysterics over that public osculatoi-y feat,
and then could proceed to relate hew the
censors gradually put limits on the footage
and time duration of film kissing.
They might even speculate on whether
the screen has had any influence on the
development of kissing as an art.
Odds and Ends
^OWN in New Zealand they are calling
for a return to old-fashioned showmanship,
according to the latest issue of The
Film Weekly. That makes it unanimous.
Now if somebody will explain to the younger
generation what old-fashioned showmanship
was the parade can start.
Another note from New Zealand—Parliament
will include in its film industry
inquiry these two questions: Whether the
existing monopoly conditions are compatible
with the public interest—and whether
it is desirable, in the international interest,
that the effective control of picture
theatres should be maintained in the hands
of N, Z, or British nationals, and, if so,
what steps should be taken to insure it,
Australian note—Horror films have been
banned by the government censor.
Wm. MacMillen Named
EL Vice-PresidenI
NEW YORK—William C, MacMillen, assistant
to Robert R. Young and director of
the Missouri Pacific railroad, has been named
vice-president in charge of operations for
Eagle Lion Films and vice-president of Eagle
Lion studios. MacMillen will supervise personnel
and finance. His appointment will not
affect the po.sit;on of William J. Heineman,
vice-president in charge of distribution.
MacMillen has been an officer of Young's
Pathe Industries, Inc., since 1946. Pathe Industries
is the parent company of EL.
MacMillen is 35. He is a past president of
the Federation for Railway Progress. He will
make his headquarters in New York.
Girden Heads Trans-Lux;
Brandt Directors Chosen
NEW YORK—William Girden, director of
Trans-Lux Corp., has been elected president.
He succeeds Percy N. Furber, chairman of the
board.
Stockholders of Trans-Lux met during the
week to elect eight new directors nominated
by Harry Brandt, largest individual stockholder,
Brandt has been acquiring stock in
the company for the past few years. He now
has a 14 per cent interest. Six of the directors
were nominated to fill vacancies on the
board. There now are 15 directors. The new
directors are:
Jay Emanuel, Lee Shubert, Jacob Starr,
Joseph Viertel. Herbert E, Herrman, Ralph
Wiener, Milton C. Weisman and Philip G.
Whitman.
The other directors include Brandt, William
Girden, Robert Daine, Percy N. Furber,
Percival E, Furber, Norman W, Elson and J.
Whitney Peterson.
UJA to Honor Louis Mayer
At Dinner in New York
NEW YORK—Louis B. Mayer will be honored
by the amusenxent industry division of
the United Jewish Appeal at a dinner at
the Hotel Astor Tuesday, June 29. Barney
Balaban, Si H. Fabian and Emil Friedlander
are chairmen of the affair. Louis Nizer will
be the toastmaster.
Leaders in films, stage, radio, television
and music will attend. Guests from Hollywood
and Washington will be present. David
Weinstock of the UJA exhibitors committee
is in charge of reservations for the dinner.
Home Appoints Goldstein
NEW YORK—Jack Goldstein has been
named general manager of the motion picture
division of the Hal Home Organization.
He formerly was connected with RKO, David
O, Selznick and 20th Century-Fox. Before
joining Home, Goldstein operated his own
agency on the coast.
Appeals Board Re-elected
NEW YORK— All six members have been
re-elected to the board of appeals of Ascap.
They are: Peter de Rose, Abel Baer, Douglas
Moore, writer members; Max Mayer, Sam
Stept and John Sengstack, publisher members.
22 BOXOFFICE
:
: June 19, 1948

i
BOXOFFICE
Karl Hoblitzelle to Independents;
Enough Business for All;
No Need for Conniving
DALLAS—There's enough business in exhibition
for all and no theatreman need
use conniving tactics
to get his share, Karl
Hoblitzelle, president
Karl HoblitzeUe
of Interstate circuit,
told the Dallas Independent
Theatre Owners
at a meeting held
this week. Hoblitzelle
and R. J. O'Donnell,
vice - president and
general manager of
the circuit, were guests
of the independent
group.
The circuit president
spoke frankly on the
relations of independent exhibitors and circuit
operators. He said it had come to his
attention that a few independents had suspected
their increased film rental and other
high costs were due to Interstate influence.
"If there is any exhibitor who feels that
way," Hoblitzelle said, "and thinks he is
paying more than his share of the load we
will be glad to show him similar contracts
made by Interstate."
"We are going to fight for business and
fight hard, but it will be done with clean
hands and we want you exhibitors to fight
just as hard and in the same manner."
He said that in his long experience in
show business he has found that court litigation
has always ended up in increased
operating costs for the exhibitor. He said
that as far as he was concerned any Dallas
exhibitor could have pictures that play the
Rilato and Capitol theatres the day following
completion of their run in these first
run houses.
O'Donnell emphasized the goodwill aspects
of the meeting and reiterated remarks by
Hoblitzelle.
The exhibitors discussed increased advertising
rates now being paid by theatres and
the Interstate executives revealed that they
had been handed the same boost in advertising
costs.
Approximately 30 exhibitors attended the
session. Expressions of satisfaction were
given at the close of the meeting as to the
results gained by bringing the independents
and the top executives of the state's biggest
circuit together for a frank discussion of local
problems. It was felt that the industry here
is now in a position to present a solid front
when any movement harmful to the film
business appears.
Republic Wins Dismissal
NEW YORK—Judge Vincent Leibell has
granted a motion by Republic for dismissal of
the $2,100,000 triple damage antitrust suit
filed by Fifth and Walnut Co. in U.S. district
court. Similar motions by the other distributor
defendants were denied. The case is
being tried before a jury. The plaintiff
charges the distributors conspired to withhold
first run product from its National Theatre
in Louisville.
Interstate
Cancels
More Partnerships
SAN ANTONIO— Another group of six
houses making a total of more than a
dozen—have been turned back to their
independent owners by the Interstate circuit
in its prompt move to comply with
the supreme court's probable intention in
putting such theatres, who had joined
affiliated circuits, back in business. The
Uptown, Highland Park, Star, Harlandale,
neighborhoods, and the Empire and
Palace downtown, are now being operated
by the Underwood & Ezell interests. Their
local partner, Eph Charninsky, is doing
the buying and booking for these houses
from this city. He returned this week
from his first booking trip to Dallas film
exchanges under the new arrangement.
Charninsky formerly operated the Capitol
Theatre in Dallas.
Gael Sullivan Faces
Job With Open Mind
NEW YORK—Gael Sullivan, new executive
director of the Theatre Owners of America,
will bring a fresh point of view, a new
perspective, on industry problems, declared
S. H. Fabian of the executive committee at a
luncheon given in honor of Sullivan at the
Hotel Astor Tuesday, June 15.
The luncheon was for the purpose of introducing
Sullivan to the press and some of
the leading New York exhibitors.
Never has the industry been held in such
low esteem as at present, Fabian said. We
need a man with the tact for composing differences
between individuals that Sullivan
has displayed in important places: we need
a man who can improve relations between
exhibitors themselves, between exhibitors and
distributors and between exhibitors and the
public.
In a lighter mood Fabian said: "Sullivan
has had a lot of experience in politics. In
this business he will encounter a different
kind of politics, a kind that is played for
keeps."
Sullivan, in responding to the introduction,
said seriously that he was ready to take up
some of the problems. He said he was not a
man who always "applied a bandage to a
bruise" and declared "there is no problem in
this business which cannot be solved by
ingenuity of attack."
He linked films with the press, radio and
television as one of the four great mediums
of communication that can help presen'e
the American form of government—a mighty
task. In this connection he had warm words
for the influence documentary films can have.
Court Gets Started
OnG"«"h Matter
OKLAHOMA CITY—Hearings to determine
the extent of monopoly will open here
July 1 before Federal District Judge Edgar S.
Vaught in connection with the government
antitrust .suit against the Griffith Theatre
circuit.
Hearings were ordered by the U.S. supreme
court after the high court decreed the circuit
guilty of conspiracy to violate Sherman
antitrust laws.
The July 1 hearing will be opened for suggestions
from attorneys for the government
and the circuit on what further proceedings
should be held.
The court was ordered by the supreme
court to determine the extent of the monopoly's
effect on Griffith's competitors and
to fashion "a decree which will undo as near
as may be possible the wrongs that were done
and prevent their recurrence in the future."
In the original antitrust suit against the
circuit the government charged Griffith theatres
with conspiracy to monopolize the film
business in Oklahoma, Texas and New Mexico.
Judge Vaught, who heard the original case,
ruled the circuit not guilty of violations of
the antitrust laws. The government then
carried the case to the supreme com-t, where
the district court decision was reversed.
The defendant companies are Griffith
Amusement Co., R. E. Griffith Theatres, Inc.,
Weste Theatres, Inc. and Consolidated Theatres,
Inc.
Wehrenberg Shuts House
As Receipts Take Dive
ST. LOUIS—Fred Wehrenberg. head of the
circuit which bears his name and chairman
of the board of TOA, closed down its Dakota
Theatre "until further notice due to the
severe slump in business that has hit the
motion picture in this vicinity." Wehrenberg
said business in the area has been off from
20 to 25 per cent in recent weeks.
A check of first and second runs and suburban
theatres substantiate Wehrenberg's
statement on the business decline. Business
is down all along the line. The Municipal
opera, celebrating its 30th season, opened
with the world premiere of "Auld Lange
Syne" and faOed by at least 4,000 nightly to
fill its 12,000 seating capacity in an 11-day
run.
Television competition and the high cost
of living are given as the reasons for the drop
in boxoffice receipts.
Brings Eight French Shorts
NEW YORK—Rosalind Kossoff of A. F.
Films. Inc., has returned from Paris with
eight French shorts for fall release. One of
them is "The Children's Republic." produced
by Carroll Films with a narrative by Madeleine
Carroll.
Columbia Film Retitled
NEW YORK—"Loser Take All" has been
chosen as the final title for the Columbia
action di-ama formerly titled "Winner Take
Nothing." The cast includes Cameron Mitchell
and Virginia Grey.
:: June 19, 1948 23

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"Narain"
JOANNE PAGE
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Screenplay
back into
business'
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It's gonna be a lot bf fun getting back In the showmanship
groove again. Yes, boys, ballyhoo days are here again! It's been a
long time since you've had an opportunity to go to town with the
kind of showmanship that built this business. Here's your chance!
Everybody in our publicity and exploitation departments is
•xcited over sure-fire "Man-Eater of Kumaon." And why not?
Look what they've got to work with — and look what
yooVe got to work with... fffy CITY TOUR Of MAN-EATING TIGER!
SPECIAL FIELD FORCE FOR KEY
CITY ENGAGEMENTS!
TREMENDOUS NATIONAL RADIO
TIE-UPS!
NATIONAL TIE-UP WITH BOY SCOUTS
AND GIRL SCOUTS!
SPECIAL ACTION EXPLOITATION PRESSBOOK
LOADED WITH LOCAL TIE-UPS, BALLYHOO!
t n.andplenty more to come/
E'ised
on the Book "Man -Eaters of Kumaon" by Jim Corbett
by Jeanne Bartlett and Lewis Meltzer
Adaptation by Richard G. Hubler and Alden Nash
A UNIVERSAL-INTERNATIONAL RELETS
N ASSOCIATION WITH

: June
Huge Expansion Plans
For Martin Circuit
COLUMBUS, GA.—A two-million dollar
theatre construction program for Georgia,
Alabama and Florida has been announced
by the Martin Theatre Corp. This is one
of the largest theatre construction programs
in the last few years.
The program calls for the construction of
13 new theatres, five drive-ins and the remiodeling
of three buildings.
E. D. Martin, president of the corporation,
announced the huge building program and
said that construction had been planned for
a number of years but could not be completed
due to restrictions on amusement building.
COLUMBUS PROJECT LARGEST
The largest of the 13 new theatres to be
erected is a 2,000-seat house in Columbus.
The corporation already has under construction
a 675-car drive-in here. It is estimated
that the drive-in will be completed within
30 to 60 days.
Four other drive-ins are planned by the
corporation. They range in size from the
675-car unit here to 400 and 500-capacity
drive-ins in Marietta, Dalton and Valdosta,
Ga., and in Syalcauga, Ala.
Martin said his corporation also plans to
build a new theatre at Syalcauga. It will be
second in size among the new houses to be
constructed, and wiU seat 1,500 persons.
The corporation will build a 1,250-seat
house in Bainbridge, Ga., and smaller theatres
ranging in seating capacity from 750
to 1,000 will be constructed in Opelika, Talladega,
Phenix City, Andalusia, LaFayette and
Florala, Ala., and in Dublin and Calhoun, Ga.
Martin said three theatres already were
under construction in Hawkinsville, Ga., Tavares,
Fla., and Andalusia, Ala. He said the
theatres should be completed during the summer
months.
OTHER CONSTRUCTIONS SET
Martin said plans and specifications had
been completed for the remainder of the
building program and that construction soon
would begin in Bainbridge, Ga., Opelika and
Florala, Ala.
The corporation's present theatre buildings
in Eufaula, Ala., Cuthbert and Dawson,
Ga., will be remodeled and modernized, Martin
said.
He said that new theatres would provide
their patrons with only the best in motion
picture entertainment. All of the units, he
added, will have adequate seating capacities
and the best technical equipment.
General Electric Names
Two to New Sales Posts
SYRACUSE—Paul L. Chamberlain, manager
of sales of the receiver divL^ion ol the
General Electric Co., has been named manager
of sales in the transmitter division,
succeeding Philip G. Caldwell, who will leave
July 1 for a position with the American
Broadcasting Co.
Walter M. Skillman, formerly sales manager
of standard line radios, will succeed
Chamberlain as manager of sales in the receiver
division. The transmitter division produces
products for the broadcasting and communications
industries while the receiver division
makes radio and television sets for
use in the home or places of entertainment.
Columbia 39-Week Profit
Drops Below Last Year
NEW YORK—Columbia Pictures Corp. reports
an estimated net profit for the 39 weeks
ended March 27. 1948, of $855,000. This is
$2,080,000 under the net profit of $2,935,000
for the corresponding 39-week period last
year.
The estimated net profit for the period
just ended is equal to 98 cents a share on
638.352 shares of common stock outstanding.
This compares with $4.23 a share on 622,782
shares outstanding on March 29, 1947.
Operating profit for the 39 weeks is estimated
at $1,425,000. This is a decline af
$3,215,000 under an operating profit of $4,640,-
000 for the corresponding period last year.
In this Issue
The MODERN THEATRE
immediately following the
LOCAL NEWS PAGES
TOPICS:
Outlook In . . . The Carpet
Industry June 1948
by MERRILL A. WATSON
Theatre Floors . . . Proper
Upkeep Protects Investment
by DAVE E. SMALLEY
Facts About Carpeting
A Classic Facade ... Is
Blended With the Modem
Touch
-K
The "New Look" in Cahfornia
Theatres
How a Theatre Built in
1920s Acquired a 1948 Look
by HANNS B. TEICHERT
Questions and Answers on
Air Conditioning
by GEORGE F. FRANTZ
Southern California Is
Amid Boom in Planning New
Drive-Ins
by IVAN SPEAR
Confections
Ritzy Bar . . . An Integral
Part of a New Theatre
*
by WILLIAM J. McNULTY
Warners 6-Month Net
Shows Big Decline
NEW YORK—Warner Bros. Pictures, Inc.,
and subsidiary companies report a net profit
of $7,311,000 for the six months ended Feb.
28. 1948. This is a decline of $6,702,000 under
a net profit of $14,013 000 for the .six months
ended March 1, 1947.
The net profit for the six months just ended
is equal to $1 a share on 7.259,000 shares of
common stock outstanding. This compares
with $189 per share on 7,402,180 common
shares outstanding for the corresponding sixmonth
period last year.
The decline is due in part to a drop in income
from film rentals, theatre admissions
and sales. The revenue from this source for
the six months just ended was $75,852,000, a
decline of $9,201,000 under the corresponding
period in the last fiscal year.
Total income for the six-month period was
$79,146,540.
The company spent $20,724,463 amortizing
film costs during the first half of the current
fiscal year. Operating and general expenses,
including foreign taxes on income totaled
$38,414,432. Profit before a deduction of
$5,200,000 for federal income taxes was $12,-
705,504.
Warners has $69,140,216 in current and
working assets. Out of this total $12,184,338
is invested in released productions at cost less
amortization, and $21,729,671 is invested in
productions completed but not released.
Total assets are reported at $181,337,396.
Earned surplus totaled $51,823,229, with an
estimated $33,750,000 of this restricted under
the terms of existing bank loans.
H. M. Bessey, A. A. Ward
Promoted by Altec
NEW YORK—H. M. Bessey was named executive
vice-president of Altec Service and
A. A. Ward was named vice-president in
charge of manufacturing by G. L. Carrington,
president, at a board of directors meeting
June 3.
Officers reelected to the Altec board, in
addition to Carrington, Bessey and Ward, were
P. F. Thomas, treasurer, and R. J. Belmont,
assistant secretary-treasurer.
Rauland Large-Screen Tele
Sales Won't Be Exclusive
CHICAGO—Rauland Television Co. will not
sell the Baird large-screen theatre television
equipment in this country on an exclusive
basis, but will license it on the open market,
according to E. N. Rauland, president.
Rauland has American rights to the Baird
system which is being used in England by
J. Arthur Rank.
Western Electric Prepares
Studio Equipment Booklet
NEW YORK—Western Electric has prepared
a 32-page brochure in color covering
the complete line of recording equipment
and accessories for motion picture studios.
It contains 175 pictures.
The booklet is being distributed to U.S. and
overseas studio personnel.
28 BOXOFFICE
:
19, 1948

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TiJ^t^j^Mt^to^
-pHE IDEAS OF THE GOVERNMENT in
connection with the motion picture industry
antitrust suit were developed fui-ther recently
by the U.S. suprenae court.
In okaying U.S. Steel Co.'s addition of another
west coast unit, the court said in an
opinion written by Justice Stanley F. Reed:
"In United States vs. Paramount Pictures,
we were presented with a situation in which
the government charged that vertical integration
was illegal under the Sherman act.
We held that control by the major producerdistributors
of over nearly three-quarters of
the first run theatres in cities with population
over 100,000 was not of itself illegal, and
we remanded the case to the district court
for further findings.
"In outlining the factors which we considered
to be significant in determing the legality
of vertical integration, we emphasized
the importance of characterizing the natiu-e
of the market to be served, and the leverage
on the market which the particular vertical
integration creates or makes possible.
"A second test which we considered important
in the Paramount case was the purpose
or intent with which the combination
was conceived. When a combination thi-ough
its actual operation results in an unreasonable
restraint, intent or purpose may be inferred;
even though no imreasonable restraint
may be achieved, nevertheless, a finding
of specific intent to accomplish such an
unreasonable restraint may render the actor
liable under the Sherman act.
"It seems clear to us that vertical integration,
as such without more, cannot be
held violative of the Sherman act. It is an
indefinite term without explicit meaning.
Even in the iron industry where could
a line be drawn—at the end of mining the
ore, the production of the pig-iron or steel
ingots, when the rolling mill operation is
completed, fabrication on order or at some
stage of manufacture into standard merchandise?
"No answer would be possible and therefore
the extent of permissible integration
must be governed, as other factors in Sherman
act violations, by the other circumstances
or individual cases. Technological
advances may easily require a basic industry
plant to expand its processes into semi-finished
or finished good so as to produce desired
articles in greater volume and with less
expense.
"It is not for courts to determine the course
of the nation's economic development. Economists
may recommend, the legislative and
executive branches may chart legal courses
by which the competitive forces of business
can seek to reduce costs and increase production
so that a higher standard of living
may be available to all. The evils and dangers
of monopoly and attempts to monopolize
that grow out of size and efforts to eliminate
others from markets, large or small, have
caused Congress and the executive to regulate
commerce and trade in many respects.
But no direction has appeared of a public
poUcy that forbids, per se, an expansion of
facilities of an existing company to meet
the needs of new markets of a community.
^efiont
By LEE 6ARLING
whether that community is nationwide or
countywide.
"On the other hand, the courts have been
given by Congress wide powers in monopoly
regulation. The very broadness of terms such
as restraint of trade, substantial competition
and purpose to monopolize have placed upon
courts the responsibility to apply the Sherman
act so as to avoid the evils at which
Congress aimed. The basic industries, with
few exceptions, do not approach in America
a cartelized form. If businesses are to be forbidden
from entering into different stages of
production that order must come from Congress,
not the courts.
"Applying the standards laid down In the
Paramount case, we conclude that the socalled
vertical integration resulting from the
acquisition of Consolidated does not unreasonably
restrict the opportunities of the competitor
producers of rolled steel to market
their
product."
Observers saw in the opinion that the high
tribunal regards the Paramount case as one
of its basic decisions. They also gleaned a
few other views of court thinking. In the
Paramount case, the majority opinion was
written by Justice William Douglas. Here
we get the views of another member of the
court.
* * *
AT THIS WRITING, the chances appear
bright for a one-year extension of the Reciprocal
trade agreements act by the senate,
instead of the three-year extension as passed
by the house. That might be good as far
as the film industry is concerned.
The industry is supporting the act, and
wants it continued unchanged. The house
modified and weakened the program as regards
the power to reduce U.S. tariffs. The
senate is trying to stiffen it up.
In the subsequent conference with the
house, the senators may be able to stiffen
the measure. And if they don't stiffen it
much, the thought goes, a one-year extension,
instead of a three-year one, would give Congress
a chance within another year to try
for the strong program which has been in
effect
for the past few years.
* * *
A BILL REMOVING the admission tax
on theatre tickets given free to veterans is
now before the President for his signature.
It may seem minor, but until the bill was
passed, it was virtually impossible to give
hospital servicemen and veterans free tickets.
The house passed the bill some months ago
and sent it to the senate which passed it in
an amended form; the house agreed to the
amendments last week and sent the measure
to the White House.
* * *
Who died
REP. THOMAS O'WENS (R., 111.),
June 7 of a heart attack, removes from Congress
one of the men who knew most about
Hollywood labor troubles. He also was somewhat
critical of the industry itself, and during
the hearings last February and March
suggested that perhaps the chief trouble lay
with the failure of the producers to use the
facilities of the National Labor Relations
board.
Convention io Be Aired
By 18 Tele Stations
Philadelphia—Eighteen television stations
from Richmond, Va., north to Boston
will broadcast the Republican and
Democratic nominating conventions. The
Republican convention will start Monday,
June 21. It will be the largest television
network hookup.
Four networks—ABC, CBS, Du Mont,
NBC—and six television stations will cooperate
in pooling coverage of the conventions.
The individual stations are:
WATV, WPIX, WMAR-TV, WFIL-TV,"
WCAU-TV and WPTZ. The last three
are Philadelphia stations.
Vog Helping to Finance
Picture Made in France
NEW YORK—Vog Film Co., which is distributing
the French film "Jenny Lamour"
in the U.S., is helping to finance "Manon,"
a new picture now before the cameras in
Paris, in exchange for American distribution.
This is the first American-Franco financing
deal, according to Noel Meadow, Vog executive.
The film is being directed by Henri-Georges
Clouzot, who also directed "Jenny Lamour"
and "The Raven," and stars Cecil Aubry.
Vog Film is now working out financial backing
for a second French production, Meadow
said.
FROM THE FILES OF
^O j/feard ^^Ar^o
JESSE L. LASKY, Paramount first vicepresident,
predicts that other nations will
some day send diplomatic representatives to
Hollywood to advise motion picture producers
on pictiu-es having foreign locales. As a step
in that direction, George Kates has been appointed
as "counselor on foreign affairs."
With an office in the Paramount studio,
Kates will advise scenario writers and directors
during the preparation and filming of all
pictures and portions of pictures containing
foreign elements.
Tiffany-Stahl Productions has engaged six
expert dressmakers for creation of gowns for
their various stars. This department is presided
over by Madame Alphreda, w^-known
designer who was connected with the Bon
Marche of Paris for many years. John M.
Stahl, vice-president, supervising production,
believes clothes play an important part in a
production.
* * •
Razzing the News Department: The mortgage
holders of an Illinois theatre removed
the seats of the house while the show was
in progress. That's what we call playing to
standing room only ... A news story says
that as an exploitation stimt a wedding
gown was placed in a window to draw in-
.
terest. A wedding ring in a hock shop will
do the same thing says: "Tax
on Seats Proposed." Wrong place for tacks,
Mr. Exhibitor!
28
BOXOFFICE
: : June 19, 1948

d
WILD-FIRED THROUGH THE INDUST RY
/
'This
motion picture
vas adapted from the
iles of the FBI. Wher-
;ver possible it was pho-
^ILES ^ROM THE
OF THE F-.B.
ographed in the original
ocale and played by
he actual FBI personlel
involved!"
CENTURY-FOX
^^^^^
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^^ by SAMUEL G 2^"''
"y Horry K/e/n^, ^- ^^GEL
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'
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Six Story Transactions
Revive Studio Market
The anemic story market received a muchneeded
shot in the arm through the acquisition
by major and independent filmmakers of
six literary properties—the highest mark registered
in sales for several weeks.
A story of the sponge-diving industry in
Florida, "Beyond Five Fathoms," was picked
up by 20th Century-Fox from Ahmed Kamal,
author of the as-yet unpublished novel. It
will be brought to the screen under another
title with Elia Kazan assigned to direct . . .
Windsor Pictures, the sharecropping unit
headed by Julian Lesser and Frank Melford,
closed for its fourth Gene Stratton-Porter
book. "Laddie," and added the tome to
George
its
projected slate for Monogram
Pal, producing for United Artists, bought
Laslo Vadnay's "Money, Money, Money" . . .
To another UA producer. Harry Popkin of
Cardinal Pictures, went "Spread Eagle," a
story of the Mississippi riverboat era. by Lou
Breslow ... A murder yarn, Frank Gruber's
"The Hollywood Touch." was picked up by
Producer-Director Fritz Lang for his Diana
productions slate. Lang has set no release
The newly formed M. R. S. Pictures
. . .
bought screen rights from Simon and
Schuster, the publishing house, to the "Inner
Sanctum" crime mysteries and set a Film
Classics release for the initialer, titler "Inner
Sanctum." The new outfit was organized by
Richard B. Morros. son of Boris Morros;
Samuel Rheiner and Walter Shenson.
Warners 'Flamingo Road'
Set for Joan Crawford
At one time set for the title role of a
school teacher in Warners' "Miss O'Brien.
Joan Crawford relinquishes that assignment,
at least temporarily, in favor of "Flamingo
Road." which will be filmed as a Michael
Curtiz production for Warners release . . .
Paramount is reuniting Ray Milland and
Paulette Goddard as a romantic team in
"A Mask for Lucretia." with Milland cast
as Alphonso, Duke of Perrara, who married
Lucretia Borgia and brought about her re-
By
IVAN SPEAR
generation after a hectic career as a poisoner
Pedro Armendariz and Robert Preston
. . .
were set by Producer Walter Wanger in
support of Susan Hayward in "Tulsa," Wanger's
first for Eagle Lion release . . . Borrowed
from David O. Selznick, Rory Calhoun will
have a topline in 20th Century-Fox's "Sand,"
. Reed goes into
for which Charley Grapewin was also set
Frazee, Roy Rogers' kissless leading
lady in several past sagebrushers out
Republic way, returns to that lot for the
femme lead in the new Rogers opus, "Grand
Canyon Trail" . . . Oscar Levant was booked
for the comedy lead in MGM's new Judy
Garland-Fred Astaire starrer, "The Barkleys
of Broadway"
"Indian Scout,"
. . Philip
being produced by Edward
Small for United Artists.
William Castle to Join U-I
After Completing 'Moon'
When he has completed production on his
independent venture, a film version of Jules
Verne's "A trip to the Moon," William Castle
will .swing over to Universal-International on
a long-term ticket as a producer-writer-director.
Formerly with Columbia for nine
years. Castle will leave for Europe this summer
to film background scenes for "Moon,"
for which no release has been set. His first
U-I three-way assignment has not been
established.
Most U-I Shorts Filming
To Be in Holl-ywood
Something of an industry stepchild in recent
years, short subjects are getting a shot
in the arm out Universal-International way,
with the disclosure of plans to transfer most
of its shorts production schedule from New
York to the valley lot. The entire new program
of briefies will be under the supervision
of Producer-Director Will Cowan.
Only group which will continue to be filmed
in Gothem will be the "Variety Views" series,
which will be supervised by Tom Mead, U-I
Newsreel director.
Simultaneous with the transfer, two new
series have been added to the shorts docket
DeMille Gets Started on 'Delilah'
Moving: rapidly toward the point when
cameras will begin to turn—tlie actual
starting date has been set for October—is
Cecil B. DcMille's film version of the
world's most celebrated haircut, the shearing
of strong-man Samson's locks by
Delilah, that stormy temptress of the epic
Biblical tale.
DeMille ended a nationwide search for
the feminine charmer by signing Hedy
Lamarr for that role in his forthcoming
Paramount opus, "Samson and Delilah."
and booked Victor Mature for the male
half of the starring combination. At the
same time DeMille signed Ralph Jester
as his associate producer and assigned
him to head an expeditionary unit which
will make a 2,000-mile trek by caravan
across the desert wastes of Algeria to
shoot background scenery.
"Samson and Delilah" is DeMille's
fourth story from the Bible, following such
successful earlier entries as "The Ten
Commandments," "The King of Kings"
and "The Sign of the Cross." He has
been working on "Samson" as far back
as 1935, when he hired Harold Lamb to
do a treatment covering chapters 13 to
16 of the Book of Judges. Lamb's treatment
was used as a framework for the
screenplay by Jesse L. Lasky jr. and
Frederic M. Frank.
Factual Film Planned
On Shark Fishing
They've made documentary subjects
about virtually everything else
from sponge-divers to Russian spies,
from treasury agents to mountaincliming—so
now the whys and
wherefores of shark-fishing, that little-known
but apparently extensive
trade, are to be recorded on celluloid.
Organized for the purpose, and
with plans for an expedition to
Panama aboard a 160-foot vessel, is
a new independent unit headed by
Edward Nassour 'operator of a rental
studio in Hollywood i. Morton
Carabel and Max M. Guilford. Carabel
wrote the original, "Sharks Bay.
Ltd.," which Charles Bennett will
script and direct, with a tentative
starting date of August. No distribution
arrangements have been
completed.
Story line will point up the importance
of .sharks as a source for
insulin, vitamins and endocrines.
Another recent addition to the
piscatorial film docket was "Tuna
Clipper," a Roddy McDowall starrer
which will be produced for Monogram
by Lindsley Parsons.
for 1948-49. Beginning in September, Cowan
will start camera work on eight three-reel
action westerns with music, each with a running
time of 24 minutes. Another new group
of one-reelers. tentatively titled "It's Your
Life!" also has been set for filming.
In addition, Cowan will turn out eight
"Sing and Be Happy" community singing
reels and 13 two-reel musicals.
T-wo Horse-Racing Films
For Columbia Release
Release through Columbia has been secured
for two pictures to be produced in Mexico
City by William Rowland and Edward Nealis.
in association with Louis K. Hansell. St. i
Louis exhibitor and independent filmmaker.
|
Nealis (who was recently associated in the
making of "Johnny O'clock" for Columbia'
and Rowland will co-produce, with the latter
as director.
The films, both dealing with horse-racing,
have been tentatively titled "Medal of Honor"
and "Fate Takes a Holiday." Casts and starting
dates are now being lined up.
Another MGM Musical Film
For Astaire and Garland
Not since the old days of his partnership!
with Ginger Rogers has nimble-footed Fredij
Astaire kept a dancing-singing partner forj
more than one picture. Not until he and!
Judy Garland made "Easter Parade" for|
MGM, that is.
Now they're to be teamed by Leo in an-l
other Technicolor musical, "The Barkleys ofl
Broadway," which will have a musical scorel
by Harry Warren and Ira Gershwin and willT
be directed by Charles Walters for Produceif
Arthur Freed—the same combination whichl
brought "Parade" to the screen.
(
3Q
BOXOFFICE :
: June 19, 19*31

Ai^Mm:
"OLIVER TWIST,"
world-beloved Charles Dickens story.
Presented by J. Arthur Rank, and
brought to the screen by the men
who made "Great Expectations!"
A(l LION has Paul Henreidand
anennett, in"HOLLOW TRIUMPH,"
K-;amed for big box-office in one
most powerful man-woman
th
jrii ever filmed!
EAGLE LION has Hedy Lamarr and
Robert Cummings riotously together
in "LET'S LIVE A LITTLE." Marqueepowered
stars in the laugh show
headed for top grosses!
EAGLE LION has "CANON CITY"
— savage, factual droma of recent
Colorado State Prison break. Told
with the naked fury of truth. Introduces
Scott Brady.
EAGLE LION has Lois Butler, America's
new sweetheart, in "MICKEY."
Filmed in Cinecoior. Her glorious voice
will thrill millions in this heart-warming
teen-age story.
j0'
_ "NORTHWEST
AAjEDE," year's greatest outdoor
'io; spectacle, in Cinecoior. Joan
slieJames Craig, and Jack Ookie
isjrred.
EAGLE LION has . the official
Technicolor fllmization of the "1948
OLYMPIC GAMES," presented by
J. Arthur Rank. The biggest screen
scoop of the year!
EAGLE LION has "TULSA.'in Technicolor,
starring Susan Hoyward.
Walter Wonger's production is the
rip-roaring spectacle of a brawling
boom town!
EAGLE LION has Richard Basehart,
with Scott Brady, In the much-discussed
"29 CLUES' Title is tip-off to one of
the most dramatic manhunts ever
filmed! Top exploitation thriller!
I

: June
»d

I
u
1i
' "00 -(
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
umm
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
L^urbi urtfina
Almost four months a^o, this department
pointed out that foreign
film ads in the New York newspapers
had reached a point where
"the concepts of good sense, common
decency and intelUgent merchandising"
were being openly and
flagrantly violated.
Large Crowds
Jam Theater
,
For Se.\ Film
loftl prtmlare of
\tx •dutitioB film.
-—• i^» - hand u kM» Ir^.
tBOTlBt. Um* Mfin t

Contest tot Free Summer Holiday
With Travel Co., Radio Station
An all-expense promoted holiday with more
than $400 in free radio plugs was the keynote
of the campaign for "Summer Holiday"
at the Kentucky Theatre in Lexington.
The all-expense "summer holiday" was
worked out by Manager Bob Cox with WKLX.
The net cost of the stunt to the theatre
was the cost of a trailer. All-American Tours
co-sponsored the tieup.
The station announced the contest with 20
one-minute plugs for seven days. Listeners
were asked to write 24-word letters on "Why
I Want to Spend My 'Siunmer Holiday' on
an All-American Tour." Entry blanks were
made available at the theatre. An eight-day
trip was the grand prize. All-American and
the radio station paid tor newspaper ads to
exploit the contest, and each program aired
by WKLX had some mention of the contest
tied in with the continuity.
Horoscopes Given Away
To Aid 'Sign of the Ram'
The astrology angle received full play from
Murray Meinberg, manager of the State in
Brooklyn, in exploiting "The Sign of the
Ram." A 40x60, borrowed from a local
astrologer, was used for a lobby display and
horoscopes were presented on opening day to
the first 100 women attending the matinee.
With the cooperation of several stationery
stores, all astrology books were rubber-
OF COURSe
TEMS,
HEAVEN"
sent from UA
Uox connected with eight disk jockeys on
WVLK, WKLX. WLAP and WLEX for one
free announcement in conjunction with the
playing of a record from the picture each
day for a week in advance of opening. Dave
Parry, band leader at Joyland park, and Bill
Jones at the Little inn gave the theatre playdates
whenever song hits from the picture
were played. Kresge's song-plugger gave
"Stanley Steamer" frequent attention.
Two attractive young women ballyhooed
the playdates carrying valises with signs announcing
the playdates. The dealer for Crosley
cars used two vehicles with theatre banners
and ran a three-column newspaper ad
with tiein copy.
House ushers wore strawhats with imprint,
and a flash front was used for current exploitation.
stamped with picture, theatre and playdate
credits. A local music store furnished the
theatre with a phonograph and recordings of
the hit song from the picture, which was
played intermittently in the outer lobby. A
neighborhood jeweler paid for the cost of a
co-op offset herald.
Lobby Corral and Horse
Exploit 'Albuquerque'
A week prior to the opening of "Albuquerque,"
Bill Stewart, manager of the Paramount
Theatre, Plainfield, N. J., built a corral
in the lounge off the lobby, decorated it
with bales of hay and western gear, and
stabled a horse inside. The display, reports
Stewart, and we don't doubt it, created considerable
word-of-mouth comment. All the
ushers and candy stand attendants wore
cowboy and cowgirl outfits in advance and
during the picture.
Car Cards for 'Millie'
The use of 100 trolley cards on cars running
between Allentown and Bethlehem
helped promote "The Mating of Millie" at
the Rlalto, Allentown, Pa. The deal was arranged
by Jack Kosharlck, manager.
Radio Listeners Try
For Poli Passes
To 'Big City'
Lining up radio support for his exploitation
on "Big City," Lou Cohen, manager of
Loew's Poli Theatre, Hartford, arranged with
a popular disk jockey on WTHT to conduct
a singer-identification contest. Transcriptions
were played and listeners asked to identify
the name of the crooner In each instance.
Passes were awarded to those giving the correct
answer.
A motion picture chatter program on WTHT
asked listeners to submit a list of pictures
having the word "city" in their titles. An
MGM album book was presented to the person
sending in the longest list. Another
disk jockey on the same station devoted 15
minutes to a discussion of the melodies heard
in "Big City."
Art Ashley, disk jockey on WONS, played
two recordings of tunes from the picture
and asked his fans to wi-ite letters explaining
why they like the particular singer heard
on the recording. Those sending in the best
letters received free records and guest tickets.
National Guard Tieup
Plugs 'Fighting 69th'
Alva Hopper, manager of the Humota Theatre,
Humboldt, Iowa, tied up with the National
guard which had a recruiting drive on
just prior to the opening of "The Fighting
69th" at the Humota.
Posters advertising the show were used on
the National guard trucks which traveled to
all the towns in the county, gathering recruits.
In reciprocation. Hopper ran a trailer
on the drive.
Two weeks in advance. National guard
trucks and jeeps were parked in front of
the theatre, posted with picture and playdate
copy, and they loaned Hopper several
pieces of equipment for a lobby display.
On opening night of the picture, the commanding
officer was present with a few of
his men to answer questions about the trucks
and the equipment.
Rhyming Signs in Lobby
Exploit 'Miracle' Date
Ed Payne, manager of the 105th Street Theatre
in Cleveland, promoted a jukebox and
featured the hit song from "The Miracle of
the Bells" in the lobby two weeks in advance
of the opening to build up word-of-mouth
publicity for the picture.
Burma-Shave type of road signs were
placed in the lobby and foyer. The signs had
copy in rhyme which drew many chuckles
from amused patrons.
Fashion Store Sponsors
'Bride Goes Wild' Co-Op
An eye-catching co-op newspaper ad on
"The Bride Goes Wild" was arranged with
Miller's Fashion Shoppe by John Di Benedetto,
assistant manager of Loew's Poli Theatre,
Bridgeport, Conn. The 6x10 ad featured
a large cut of June Allyson and Van Johnson,
with tie-in copy: "'The Bride Goes Wild'
over our creations." Theatre credits were
prominent.
!'
34 -544— BOXOFFICE Showmandiser :: June 19. 1948

. . You
]
I
)
Welsh Manager Takes
Top Honor and Prize
In British Contest
First prize in the RKO Pictures and
Odeon Theatres, Ltd.. exploitation contest
for "So Well Remembered" in Great Britain
was won by W. T. Thomas, manager of the
Odeon in Sketty. Swansea in South Wales.
Thomas captured the national prize tor his
noteworthy promotion in a subsequent run
house. The film played the Odeon only three
days.
Highlight of the prize-winning campaign
was a tieup arranged by Thomas with the
University College of Swansea for Rag week.
The picture received full credit in press advertising
in conjunction with the British
Empire Cancer campaign, and on Sunday
prior to opening, a Brain Trust iquizi wa.s
held on the Odeon stage.
The advance buildup for the picture got
under way a full month before opening when
theatre patrons were urged to sign a scroll
in the lobby inviting John Mills to attend
the first night.
During the Rag week celebration, Thomas
was "kidnaped" by the university students
and paraded through the streets. This stunt
received wide press coverage and art breaks
in the regional papers. The "victim's" photo
appeared with "So Well Remembered" placards
on his back.
Additional exploitation included window
displays in 35 shops, posters on 100 omnibuses,
and 60.000 tickets imprinted for a Rag
week raffle carried theatre imprint. A "So
Well Remembered" dance was held at the
college. Linen banners were placed on the
sites of business establishments and homes
bombed out during the war.
Street Name Changed
For 'Green Dolphin'
Getting Mayor J. S. Beck of Brampton.
Ont., to approve "Green Dolphin Street" as
the name of the main shopping thoroughfare
was a master stroke for Keith Wilson, manager
of the Odeon Theatre.
The stunt attracted widespread comment
from local citizens in behalf of the film. It
seems that the regular street signs are old
and illegible, a subject the press had been
trying to have rectified.
Wilson's signs provided fodder for the campaign
and the newspapers went to work with
a will. Alarmed citizens who noticed the
new signs called the mayor's office to learn
the reason for the change of name. All of
which contributed mightily to the publicity
for the Odeon playdates.
Card Suits Imprinted
On Novehy Blotters
A novelty blotter was made up by Fi-ed
Leavens, manager of the Circle in Toronto,
and distributed in advance of his double bill,
"Louisiana" and "High Tide." The blotter
bore a picture of four playing cards—a heart,
a club, a diamond and a spade. Alongside
of each, respectively, was the copy: "You may
have a big 'heart' ... Or you may belong to
.
several 'clubs' may wear expensive
But you don't need a 'spade'
'diamonds' . . .
to find two ace hits, etc., etc."
Teaser Ads Inform
Population
That "Thunderbolt" Is Imminent
The population of Reidsville, N. C, was
rather curious when newspaper ad.s began
to appear advising them to be on the
lookout for "Mission Thunderbolt." Something
special was coming out of the skies
and all 12,000 Reidsville residents kept a
wary lookout for several days.
When Mission Thunderbolt finally did
arrive, it came at the precise moment that
Manager J. VV. Amos was opening the boxoffice
of the Reid Theatre. Coincidentally,
the current screen attraction was the
army's Technicolor film, "Thunderbolt."
Amos tied up with the 156th Fighter
::qiiadron, Air National guard air unit in
Invitational Circulars
Promote 'Louisiana'
A cleverly conceived circular on "Lousiana,"
which John Mitchell, manager of the Genesee
Theatre, Waukegan, 111., used created a
st;r among several thousand local citizens
who received them. Mitchell used a good
stock, such as is employed for formal announcements
and imprinted the following
copy on the front page, "You are cordially
invited to meet the Governor, Sunday, etc."
Inside the pamplet Mitchell used a regular
ad cut on both features headed by a slug
reading, "Governor Jimmie Davis of Louisiana—etc."
Persons who received the circulars
at first had the impression they were regular
invitations to some formal function.
Book and Costume Tieup
Set Up on the 'Pirate'
Recent promotions used by Lou Cohen,
manager of Loew's Poll Theatre in Hartford,
included a full window display of original
costumes worn by Judy Garland and Gene
Kelly in "The Pirate," set with Wise Smith's
department store. Cohen also arranged bookstore
windows on "Green Grass of Wyoming,"
and obtained co-op ads with department
stores, beauty parlors and a restaurant on
"Homecoming."
Passes Serve as Comeon
For 'Earth' Radio Tieup
Radio was the most important medium
used by Sam DeFazio. manager of the Harris
Theatre. Pittsburgh, in exploiting "To the
Ends of the Earth." Multiple plugs were
landed on ten different stations, with several
programs running contests and awarding
theatre guest tickets as prizes.
QU
Charlotte which uses the I'-47 plane. Instead
of being merely a coincidence, it
was therefore by dint of clever showmanship
that a training flight known as Mission
Thunderbolt arrived literally "in the
nick of time."
The simulated attack over Reidsville
stirred up plenty of interest among the
townspeople. The story of the attack rated
first page news stories with followup
breaks.
.Amos used a flash theatre front during
the engagement and reports business was
highly satisfactory.
Safety Slogan Earns
'Ruthless' Art Break
A recent slogan cor.test promoted by the
Buffalo Courier-Express was used to help
exploit "Ruthless" for its engagement at the
20th Century Theatre there.
Bob Murphy, manager of the 20th Century,
engaged a truck to tow a wrecked auto
through the streets. Both cars were bannered
with signs explaining the result of "Ruthless"
driving. Playdate and tiein copy were included.
"Be Alert Today, Be Alive Tomorrow," the
prize winning slogan submitted to the newspaper
was also incorporated in the copy. The
Courier-Express liked the stunt so much, a
three-column art break with full theatre
credit was published on opening day.
OF COURSE
673 ADMISSIONS AT 54c
TEMS,
ti
IJEAVEN
sent from UA
Figure it in 2'/2 seconds writh the NEW IMPROVED "Ready Reckoner," an
automatic calculator for daily statements, hourly payrolls, weekly reports,
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and pay rates.
NEW—Small,
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HEAVY—Cardboard — will last years
PLASTIC—Spiral binding, lies flat
Write today for full descriptive brochure
and sample cards
INDEXED—Lifetime
metal tabs
EXTRA—Cards may be added
LOW—Cost — Ridiculously low
100%—Satisfaction Guaranteed
FREE
Bleecker & Jones, Helix Bldg.
La Mesa, California
BOXOFFICE Showmandiser :: June 19, 1948
— 545— 35

Off'Days Devoted to Benefit Shows
Pull Suburban House Out of Red
Marshall Carlton, owner-manager of the
Yarmouth Theatre in Yarmouth, Me., has
a solution for a problem which has vexed
other exhibitors who operate small thaatres
in small communities.
The Yarmouth plays four changes a
week and while business over the weekends
is fairly satisfactory, it is during the midweek
when the poorer product is dated
that Carlton runs into difficulty, for the
local citizens have become too select in
their choice of attractions to patronize
the theatre unless the picture is good.
Located about 12 miles from Portland,
Yarmouth has a population of 2,400 and
is surrounded by other small communities.
Of the four weekly changes, the Tuesday-
Wednesday shows rarely drew a paying
audience. That was due to the fact that
after Carlton had set up his shows for
the balance of the week, the midweek
product was substandard.
At first it occurred to Carlton that
closing on Tuesday-Wednesday might
solve the problem for him, but after due
consideration he decided that the threat
of competition compelled him to stay open.
His next thought was how to convert these
two losing days into an asset. Both of
these days were popular with a number
of local charitable organizations which
frequently ran whist parties, fairs, lobster
dinners and the like as a means of
increasing their treasuries.
Safety Shorts Dated
With Jaycee Drive
When Bruce Royal, manager of the Majestic
in Abilene, Tex., was appointed chairman
of the safety campaign sponsored by
the Junior Chamber of Commerce recently,
he took his appointment seriously and in a
business-like manner.
Royal had his booking department date
repeat runs of "Drunk Driving" and "Traffic
With the Devil," one at the Majestic and
one at the Paramount Theatre.
Two wrecked autos were obtained from a
wrecking yard and placed in front of the
theatres.
I
I
I
I
I
I
OF COURSE
TEMS.
BR(»®IIL¥III
HEAVEN •t
sent from UA
He decided to offer these groups an
opportunity to raise funds through benefit
shows at the theatre. Each organization
must guarantee the sale of 200 tickets
and they are permitted to take credit
on all boxoffice sales on the two days.
Everything but the cost of the feature
shown on these two days is deducted from
gross. The feature cost is contributed by
Carleton as a public spirited gesture. The
system works out so that except for this
nominal cost, the theatre overhead is met
so that there is no actual operating loss
on what used to be the worst two days
of the week.
The community spirit displayed by the
theatre operator is appreciated in the
town and has increased the prestige and
goodwill of the theatre in the minds of
every resident in Yarmouth.
In solving his own problem, Carlton has
also helped to solve the problem of raising
funds for the local organizations.
Civic clubs, churches, patriotic organizations
and social clubs have all taken advantage
of the theatre offer with satisfactory
results, since they net more money
than they did before. What is even more
important is the fact that everyone in
town looks upon Carlton as a public benefactor,
a sentiment which reflects itself
constantly at the Yarmouth boxoffice
during the other days of the week.
Orphans and Teachers Are
Guests at 'Bill and Coo'
Orphan children in Seattle, Wash., and
more than 1,000 grade school teachers were
invited to a special preview of "Bill and
Coo" at the Sterling Theatre through the
courtesy of Jack Engerman, publicity manager
for Sterling Theatres, Inc., and the cooperation
of the local transportation utility.
The children were taken to the theatre in
buses operated by drivers who volunteered
their services, the entire promotion getting
widespread publicity.
Offer to Sit With Baby
Lands Picture Spread
To promote "Sitting Pretty," Bill Blake,
assistant manager of the Radio City Theatre
in Minneapolis, offered his services as a baby
sitter to the parent submitting the best letter
on "Why I Would Like to Have Mr, Belvedere
Sit With My Children." The stunt
landed a two-column pictui'e spread in the
Minneapolis Star which used four pictures to
illustrate how Blake would apply Belvedere's
principles at the winning parents' home.
Gorilla Cutout on Car
Jack Simons, manager of the Center Theatre
in Hartford, mounted a six-foot cutout
of a gorilla atop a car, with copy plugging
the double-feature program of "Borneo" and
"Congorilla," and had one of his ushers
drive the vehicle around busy downtown sections.
Sponsored Quiz Show
Draws Packed House
On Slow Nights
A few weeks ago, driving through a neighboring
community, G. B. Markell. manager of
the Capitol Theatre, Cornwall, Ont., noticed
that the local theatre had a tiein with West-
Inghouse for a radio quiz show.
Markell returned to Cornwall and immediately
contracted the Westinghouse representatives
who were skeptical but agreed to
sponsor a similar program on a three-week
trial basis. The sponsor paid all costs including
line charges, time, announcer salary,
prizes and advertising.
Newspaper ads, window displays, trailer,
lobby announcements and radio spots plugged
the program. The show was so successful that
the sponsor enthusiastically extended the
time to eight weeks. Business on Wednesday
evenings, normally bad at the Capitol, was
SRO during the eight weeks the quiz was in
progress.
Blue Ribbon Award Sells
'Bishop's Wife' Booking
Bob Gustafson, manager of the Roxy Theatre.
LaPorte, Ind., used the BOXOFFICE
Blue Ribbon award to promote special interest
in "Cary and the Bishop's Wife."
Gustafson obtained a Blue Ribbon kit from
National Screen Service, incorporated mat
slugs in his newspaper ads and medallions
on all lobby posters and used a lead trailer
to inform his patrons that the picture had
won the National Screen Council's top rating
March. Silk-screen processed cards were used
in windows and buses to exploit the playdates.
Page Ad for 'Open City'
Scores in Oswego, N. Y.
The day before "Open City" opened at
the Strand in Oswego, N. Y., a full-page
co-op ad, promoted by Manager Steve
O'Bryan, broke in the daily newspaper. Theatre
contributed $8 to the cost but received
more than $25 in space lineage. O'Bryan
distributed window cards and heralds in the
Italian residential district of Oswego and
post cards were mailed to prominent citizens
of Italian extraction.
Orchids for Mother
Through a tieup with a local florist. Jack
E. Bizzel, manager of the Rodgers Theatre
in Caruthersville, Mo., promoted an orchid
and a (jorsage which were presented to the
oldest mother and youngest mother, respectively,
attending the Mother's day matinee.
The giveaway was publicized well in advance
and resulted in a sellout house for the day.
Star Record on Radio
A week in advance of his playdate on
"The Woman in White" Jim McCarthy, manager
of the Strand, Hartford, tied up with
disk jockeys on station WTHT and got them
to use an intereview record on which Alexis
Smith answers questions pertaining to the
film. This was followed by an announcement
with theatre and playdate mention.
«
36 —546— BOXOFFICE Shovrniandiser :: June 19, 1943

He^s Up A PoleBut
^Sitting Pretty''
^^"^^V-^JiJ^gf^H W'"^ "
WATCH FOR
"^^(^wDriAnsiniiTE/
Bob Johnson, publicity manager for the Fox
in St. Louis, created this "Wo7nan in White"
display to help dramatise the picture's -mystery
theme. The impressive set was built
around a store model, borrowed for the occasion.
Lighting made the exhibit especially
impressive.
Lat Heard, manager of
the Elbert Theatre. Elbert
on. Ga.. hit a new
high ivith his ballyhoo for
"Sitting Pretty." Heard
located a pole-sitter, tied
him in with a "Trade in
Elberton" campaign and
garnered citywide ivordof-mouth
promotion for
his attraction. The merchants
ivent for the trade
tieup in a big luay, donating
the expense of
raising the pole, the sitter's
salary and the cost
of installing a telephone
on top of the platform.
The public kept the sitter
busy answering one pertinent
question. His ansiver
was standard: "Don't
Miss 'Sitting Pretty' at the
Elbert." A reward offer
of $25 to anyone catching
the sitter off his perch
kept crowds around for a
full week. Radio station
and daily newspaper covered
the ascensi07i of the
pole as a news story.
Heard's other promotions
included a sneak preview,
special front and corner
sidewalk stencils.
Entrance doors to the Paramount Theatre. Kankakee, 111., provided
an excellent showplace for Manager Leonard Klafta to exploit
"Fort Apache." Star and action stills are in evidence.
This smart display piece was built by George Miner, manager of
Loew's in Mount Vernon, N. y. Entertainment Shop offers advance
notice of coming hits and helps to keep public attention
on top attractions coming to the theatre.
George Freeman, manager of Loeiu's Poli in Springfield, Mass.,
arranged this eye-catching window display in Hadley's furniture
store for "Summer Holiday."
BOXOFFICE Showmandiser :: June 19, 1948 —547— 37
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WRITE -WlkE • PHONE
HYGIENIC PRODUCTIONS IE
WOME OFFICES.. HYGIENE BLDG. WILMINGTON, OHIO.
^.S.^ixue^ and /C^uff/e^ l^cif&
BRANCH OFFICES
HOLLYWOOD. LOS ANGELES.. CHICAGO. .CLEVELAND
NEW YORK .. TORONTO. . MEXICO^ CITY. . LONDON
i,*'."'. /o/-,r, J". ,r

'
Oteii
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a
A THOUGHT OR TWO FROM HYGIENIC CORNER
,ie/f'

BOXOFFICE NUGGETS
John Bretz, manager of the Seventh Street
Theatre in Hoquiam, Wash., made the entire
town conscious of his engagement of "Kilroy
Was Here" by placing stencils in front of the
entrance of every business establishment.
Slugs read: "Kilroy Shopped Here," "Kilroy
Bought Gas Here," etc.
In a tieup with station KALE, Portland,
Ore., Clean Sweep, a radio giveaway program,
is broadcast from the stage of the Centiu?
Theatre every Friday night. Jean Cochran,
manager of the Century, who made the tieup,
reports capacity business every Friday on the
basis of participants being drawn from the
theatre audience.
A Saturday morning kiddy show, with the
program made up of pictures from the Children's
Film hbrary, was staged by Leo Haney,
manager of the Lido Theatre, Maywood, 111.
Advance buildup included a 40x60 lobby display,
special trailer, announcements in the
weekly house program and newspaper publicity.
Four thousand heralds were distrib-
Flash Front Sells
'Tangier' Showing
A flash front was used on "The Woman
From Tangier" by Jack Demos, manager of
the Capitol in Whiting, Ind., and an 11-foot
by 15-inch muslin banner was put up on the
lobby wall a week in advance.
The banner, wrapped around an umbrella,
was also used for a street bally during the
run of the picture. Carried by an usher
around the downtown section, copy read,
"Ran or shine, 'The Woman From Tangier'
wiU captivate you."
John Hubbard, one of the players in the
film, is a native of Whiting and Demos had
cards printed up for a street giveaway, reading:
"Greetings from Calumet Region's Own
John Hubbard, Seen in ."
. .
Switches Layout
G. E. Rathman, manager of the Marion
(Iowa) Theatre, had his monthly window
cards printed in landscape fashion rather
than in the usual upright position. Because
of the novel appearance the card attracted
more than normal attention.
I
I
I
NATURALLY
"TIMS,
liiflOKLYH
HiAVEN"
sent from UA
uted in public and parochial schools, and
tickets were sold in advance at the boxoffice.
Army surplus goggles were distributed free
to kids attending a Saturday matinee at the
Park Theatre in Morristown, N. J., through
arrangements made by Bill Knaus, manager.
In promoting "The Sign of the Ram" for its
showing at the Stanley Theatre in Atlantic
City, James Ricci, manager, had all the
boardwalk hotels posted with special placards
announcing the engagement. He also arranged
for an elaborate window display in a
china shop on the boardwalk.
The use of a specially prepared throwaway
on "Green Grass of Wyoming" helped exploit
the picture for Arthur Groom, manager
of Loew's in Indianapolis. A four-page job,
printed in green on white, the cover was
imprinted "A tip on a sure winner," and the
inside spread was devoted to picture and
playdate information. Two thousand were
distributed throughout the residential section
and at the theatre.
Toy Matinee Ie Sponsored
By Laureton Publisher
In a tieup with the local newspaper, Leonard
Tuttle, manager of the Laurelton (N. Y.)
Theatre, put on a Saturday morning kiddy
show which included a Roy Rogers feature
and four color cartoons. The paper contributed
two bicycles, 35 toys, and candy for
every child attending. It also paid for all the
advertising material and came through with
three weeks of advance publicity.
Disk Giveaway Started
At Worcester Theatre
Henry Cummings jr., manager of the
Greendale in Worcester, Mass., has inaugurated
an RCA-Victor record giveaway three
nights a week. Over an 18-week period,
patrons who purchased an adult admission
ticket and pay a ten-cent handling charge
receive a new record. To introduce the offer,
a Victor record player was given away
on the first three nights in addition to the
disks.
Monkey in Lobby Jungle
Set for 'Tarzan' Show
A veritable jungle was set up in the lobby
of the Oxford Theatre, Plainfield, N. J., for
"Tarzan and the Mermaids." The set, buUt
by John Kohler, manager, was decorated with
palms and other jungle foliage, and featured
a live monkey and caged tropical birds Kohler
also ran a cartoon coloring contest for
children In the local daily.
Scout Cookie Peddlers
Are Guests of Theatre
Leonard Utecht, manager of the Lake in
Oak Park, 111., invited 600 Girl Scouts to
attend a Saturday matinee party as guests
of the management. Every girl who sold at
least 50 boxes of cookies during the Girl
Scout cookie drive received the invitation.
Store, Radio Station
And Augusta Mayor
Plug 'Big Clock'
A series of effective promotions were used
in advance and during the engagement of
"Big Clock" at the Miller Theatre.
Manager P. E. McCoy obtained full support
of radio station WRDW in helping to
publicize the show. The star recording was
used several times and the playdates were
mentioned several times following popular
mystery and suspense programs,
A front window and a five-column display
co-op ad were promoted from the J. B. White
department store. McCoy obtained permission
to place double faced cards on clocks
located on the sidewalk and in the Western
Union office. The city mayor okayed the
placement of directional arrows on street
lamp posts.
Bumper cards were fastened to 80 taxis,
the cab company giving the space gratis.
Newspapers were generous with art and feature
stories plus excellent reviews.
As a goodwill promotion McCoy tied up
with Western Union and sent 300 local high
school graduates telegrams of congi-atulations
and an invitation to attend any of the three
theatres in the city operated by the Augusta
Amusement Corp.
Theatre Patrons Get Free
Paper Subscriptions
Mark Allen, manager of the Austin Theatre,
Kew Gardens, N. Y., has an unusual tieup
with his local weekly paper. Allen sold the
idea to the publisher of the Post and already
has received scores of letters of appreciation
from residents of the community. The Post
publisher maUed letters to every one on the
Austin's regular mailing list, informing them
that they would receive a gratis subscription
to the paper for 13 weeks. The publisher
mentioned the theatre and suggested they
take advantage of the fine shows presented
each week at the Austin. The stun*, which
is aimed at building circulation for the Post,
has also the added value of creating better
relationship with the paper and theatre patrons
for the Austin.
Kids Get Free Admission
For Six Bottle Tops
W. W. Cooley, manager of the Balboa,
Everett, Wash., drew a full house on a Saturday
matinee recently as a result of a tieup
he consummated with the distributors of
Quench, a soft drink. Children were admitted
free on presentation of six bottle tops.
The soft drink company reimbursed the theatre
for all free admissions and in addition
advertised the offer in newspaper ads for a
full
week.
Football Player Catches
Three-Month Show Pass
A yearly feature at the Appalachian Theatre,
Boone, N. C, is a three-month pass
awarded by Manager R. E. Agle to the football
player showing the most improvement
during the football season. The selection is
made by the squad of the Appalachian State
Teachers college and the winner's photograph
is displayed in the theatre lobby.
fl
40 —550— BOXOFFICE Showmandiser :: June 19, 1948

,
Lyric
!
THE MOST VITAL PICTURE of ALL TIME
IS NOW THE MOST VITAL AHRACTION
COPHw
r^^t/^cr—^ $12,000
satfs:
jppaad^Pr (VC)
^ $1^,000
and
'rleans" ivr\ (FC) r^^;
3,000. Last week. "En
•^•ty (EL), $2,600.
-^ Lyceum (ScJireibei
'Street Corner" (in
Roadshown se.\ pic
000 indicated aftei^erri]i?fw

Brenkert Demonstrates
BX60 Film Projector
NEW YORK—The Brenkert Light Projection
Co.. an RCA subsidiary, demonstrated
its new 35mm film projector, designed for the
medium-size theatre, to the trade press at the
RCA Exhibition hall in Radio City June 10.
Karl Brenkert, president, presided at the
demonstration, which was the opening event
of the 40th anniversary observance of the
Detroit firm.
Recounting his early experience in the
business. Brenkert said that his firm produced
the first Brenkert stereoptican in a
partitioned section of a real estate office.
The firm's first theatre-type spot lamp was
produced in 1911 and the first Brenkert lantern
slide projector for theatre use was produced
in 1912. The new Brenkert BX60 projector,
which is available in both single and
double shutter models, "sets a new high
standard in the moderate price field," Brenkert
said.
TOP-POP
POPCORN
Mammoth hi-expansion hybrid.
grown from Purdue University
seed, gives you extra popcorn
profits through extra popping volume.
Satisfaction guaranteed or
your money back.
• Strong attractive
• Popcorn Seasoning
boxes
• Complete line supplies
• Popcorn machines
CHUNK-E-NUT
PRODUCTS CO., Inc.
231 N. Second Sireet. Philadelphia G, Pa.
2908 Smallman Sireet, Pittsburgh 1. Pa.
1261 E. Sixth Street. Los Angeles 21, Calif.
1230 W. Morehead St., Charlotte, N. C.
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165 W. 46th SI.
Starring HEDY LAMARR New York 10. N. Y.
FOR SALE
Prints of old exploitation
pictu:e,
"HIGH SCHOOL
GIRL" Three classes:
brand new, good condition and fair condition
Priced to sell Interes'^d parties with proper statt
rights for exhibition con 'act me at on'--e
BOX A 302B,
BOXOFFICE MAGAZINE
825 Van Brunt Blvd. Kansas City 1, Missoun
CL(f|{|||]G
POPCORN MACHINES
Rebuilt Popcorn Machines for sale. Fully euar-
;inteed. Price from $150. Consolidated Confections,
1314 S. Wab.ish, Chicago 5, 111.
Blevins is national headquarters for popcorn
machines-. Silver Stars. Super Stars. Corn Cribs.
(Hd macliines talien in trade. Blevins Popcorn
Co., Nashville. Tenn.
Star popcorn machines. All models. Prunty
Seed & Grain Co., 620 N. 2nd St., St. Louis 2,
Mo.
Bargain prices in used and completely reconditioned
popcorn machines. Blevins Popcorn Co.,
Nashville, Tenn.
Burch, Manley, Cretors, Advance, all electric
french fry types. 50 Hollywood type, theatre
special electric poppers from $250. Karraelliorn
Equipment, 120 S. Halsted, Chicago 6, 111.
Popcorn Machines, Good condition. Reasonably
priced. Clias E. Darden & Co., P. 0. Box
2207. Dallas. Tex.
POPCORN SUPPLIES
Home of "Rush Hour" popcorn and popcorn
supplies. Send for price list. Prunty Seed &
Grain Co., 620 N. 2nd St., St. Louis 2. Mo.
Established 1874.
Bee Hive for '48 is the best ever! Blevins not
only gives you best popcorn but saves you money
on ail seasoning, bags, boxes, etc. Blevins Popcorn
Co., Nashville, Tenn.
Attractively printed popcorn cartons for sale
10c size, $C M; 25c size. $15.75 M. Fabian
Kontney. 609 N. Ashland. Green Bay. Wis.
Popcorn, Lose's Blockbuster Purdue Hybrid, 500
hags at $13.25 per bag; 10 bags. $127.50. Pops
$125 up per bag. Sample on request. Lose
Brothers, 206 E. .lefferson St.. Louisville, Ky.
HOUSE.
(Continued, from inside back cover)
Increase popcorn sales and profits. Today htnidieds
of tlieatres are using our stintning flexglass
heating and selling counters. Eliminate waste,
carpet damage and fire hjizards. $225 gives you
(le luxe popcorn merchandising. A few choice
territories still open to distributors ;uid dealers.
H. JI. .McLaren Specialties. 3625 W. 26th Ave..
Iienver. 11. Colo.
AIR CONDITIONING
Air washers to fit your present blowers at 1946
prices: 5.000 cfm. $138; 7.000 cfm, $168: 10.000
cfm. $204: 15.000 cfm. $240: 20.000 cfm. $276.
New blowers with motors and drives. 8.500 cfm,
$172.50: 11.000 cfm. $229.90; 13.500 cfm. $276:
22.500 cfm. $348. Beat the heat. Wire S.O.S.
Cinema Supply Corp.. 602 W. 52nd St.. New
York 19.
Heavy duty blowers, ball-bearing equipped,
15.000 cfm to 50,000 cfm. Air washers, all
sizes. Hydraulic drives, two and four speed
motor and controls. Immediate delivery. Dealers
wanted. National Engineering and Mfg. Co.. 519
Wyandotte St,, Kansas City, Mo.
Air Washers, complete for theatres. Also
complete package washed-alr units. Low priced.
Alton Manufacturing Co., 1112 Ross Ave., Dallas,
Tex.
THEATRE SEATING
Several thousand used upholstered opera chairs
on hand. We are headquarters for the cream of
the used chair crop. We pick the lots that we
think you will like. We furnish proper slope and
sections desired to fit your theatre. Our many
years experience in the seating business is your
guarantee. Write for exact photo and price. We
have parts for all makes of chairs. Also, leatherette
25x2,^ in. all colors. 55c ea. Good quality,
rhieago Used Chair Mart, 829 So. State St..
Chicago 5, 111.
Parts for all chairs. Send sample for quotation.
Fensin Seating Co.. Chicago 5.
Patch-0-Seat cement. Patching cloth, solvent,
etc. Fensin Seating Co.. Chicago 5.
1.600 streamlined spring cushioned fidl upholstered
modern theatre chairs, like new. Reasonable
for immediate delivery. .lesse Cole. 2565 McClellan
Ave. Phone Valley 23445. Detroit. Mich.
Seats completely rebuilt in your theatre. Plenty
of upholstery fabrics, springs, cushions, parts.
Fred's Theatre Service, Vina. Ala.
Tighten loose chairs with Permastone anchor
cement. Fensin Seating Co., Chicago 5.
Chair supplies. Everything for theatre chairs.
Fensin Seating Co., Chicago 5.
Used chairs, guaranteed good. Advise quantity
I'anted. Photographs mailed with quotation. Fenin
Seating Co.. Chicago 5.
Special! $1.50, Several thousand chairs, all in
food condition. Immediate delivery. F.O.B. faclory.
Eastern Seating Co.. 138-13 Springfield
Itlvd,. Springfield Gardens. Long Island. N. Y.
New and used chairs for sale. .1. M. Rice &
Co,. 202 Canada Bldg,, Winnipeg, Can.
Upholstery leatherette. Durable, washable.
Special offer. 85c per yd,, all colors, Spanish
grain. Immediate shipment. Write for samples.
All numbers. Manko Fabrics Co.. Inc.. 29 West
26th St.. New York City. N.Y.
Theatre Chairs, 3.000. $1.50 each up. Used
spring cushioned part full uiiholstered back and
part insert panel hack witli spring edge and box
spring cushions. 1.000 veneer chairs. 800 good
hacks. 500 spring cushions and hinges. Write
for prices and photographs. Immediate delivery;
iidvise how many you need. We export chairs
anywhere. .lesse Cole. 2565 McClellan Ave.,
Valley 23445. Detroit. Mich.
Be Safe. Choose cliairs carefidly: 20.000 av.aiiable.
Priced $3.95 up and condition is right.
Ideal. Stafford. Andrews. American. Heywood.
Veneers, panelbacks. fully upholstered. Send for
latest list. New address, S.n,S. Cinema Supply
Corp.. 602 W, 52nd St.. New Y'ork 19.
Theatre seats, projectors, screens, folding chairs.
Tents. 16mm film. Lone Star Film Co.. Dallas.
Tex.
While they last. 1.500 spray nozzles, water Only legal game for theatres. Legal in any
broken to fine, misty spray. From ^ gal. to 2^ state. Biggest business booster since Bank Night.
gal, per minute. 75c ea., shipped at once. Also "Listen to Win" copyright 1947 by L.T.W. Co.
have some belts, rotors, bearings, half price off Write today for information. Secure exclusive
list, G, A. Peterson. Realtor. Clinlon, Mo. Over rights for your town now. Listen to Win Co.. Box
First Natlon.il Bank. 336. Cambridge. Ohio,
For Sale; Complete 16,000 U. 8. Air Condi-
I
loner, fan. washer, motors, hydraulic control.
Bargain. $500. Avon Theatre. Broesc. 111.
MORE CLASSIFIED ON INSIDE
BUSINESS STIMULATORS
Comic books again available as premiums, giveaways
at your kiddy shows. Large variety latest
48-page newsstand editions. Comics Premhim Co.,
412B Greenwich St., New York City.
Bingo with more action, $2.75 thousand cards.
Also other games. Novelty Games Co., 1434 Bedford
Ave.. Brooklyn 16. N. Y.
Bingo die-cut cards, 75 or 100 number, $3 per
M. Screen dial $20. Premium Products. 354 W.
14th St., New York 18. N. Y.
BACK COVER
42 BOXOFFICE ;; June 19, 1948|

{
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The
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Wilbur
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Green
I
Set Full Schedule
For Allied Meet
WEST END, N. J.—The 29th annual convention
of AUied Theatre Owners of New
Jersey will be fully occupied with trade and
social affairs during its three-day session
at the Hollywood hotel here June 28-30.
Approximately 300 members are expected
to attend.
One of the highlights of the open meeting
June 28 will be a talk on theatre television
by Paul Raibourn. vice-president of Paramount.
He probably will discuss Paramount's
recent experiments with its large screen system
at the Paramount Theatre, New York,
and future plans for using this system.
At the same meeting, Edward Lachman,
unit president, will talk about his recent
trips to Hollywood and Paris. Lachman will
discuss product and trade practices here and
abroad.
George Gold, head of the legislative committee,
will air his reports on taxes, the legislation
of bingo, the Bator bill to bar children
under 16 from New Jersey theatres unless
accompanied by adults, and licensing fees.
There also will be discussions on 16mm competition
and the increase of drive-in theatres.
Below is a schedule of events:
Monday (28)
New Jersey Day
10:00 a. m.—Reg:istration of delegates.
11:00 a.m.—Review of exhibits.
2:00 p.m.—Meeting of directors.
2:00 p. m.—Meeting of the ladies committee.
2:30 p.m.—Open meeting — Guest speakers,
selection of nominating committee,
report of president, report of
committees.
9:00 p.m.—Get-together party.
Tuesday, Eastern Regional Day
10:30 a.m.—Eastern regional meeting under
the direction of Meyer Leventhal,
eastern regional vice-president.
Afternoon—Golf tournament and a session at
the Monmouth racetrack.
9:00 p. m.—Cabaret night.
Wednesday, Closed
Meeting Day
10:00 a.m.—Closed Allied meeting attended
by William Ainsworth, president
of Allied States Ass'n, and unit
members. This will be an all-day
session.
2:30 p.m.—Swimming exhibition, card party
bingo.
7:00 p.m.—Cocktail party.
8:00 p. m.—Banquet.
social activities will be supervised by
Snaper, convention chairman.
Seek Girl for 4-H Film
I
ITHACA, N.
1
Y.—The New York State colof
agriculture and home economics at
university are helping 4-H clubs in
a nationwide search for a girl member bej
tween 11 and 13 to be featured in "The
Pi-omise." Robert Paige, actor; Monty
Collins, screen writer, and Glenn McCarthy
of Houston are sponsors. The contest closes
June 21.
"The Green Promise" tells of a farm family's
struggle for success and of the help
I
given by a 4-H club to a 12-year-old girl in
the group.
Critical Days Are Ahead,
TOA Speakers Warn
ASBURY PARK, N. J.—The film industry
is entering the most critical days of
its history, according to members of TOA
present at the first annual convention of
the New Jersey chapter June 17 at the
Berkeley Carteret hotel.
The legal and sales problems arising
from the recent antitrust decision, the
growing threat of television and 16mm
competition, the spread of adverse tax,
bingo and censorship legislation, locally
and nationally, were cited as signs of trouble
ahead. These threats will be met by
negotiation, legislative pressure and United
exhibitor action, the members agreed.
LEVY ANSWERS QUESTIONS
Reports and discussions of these developments
were made by Robert W. Coyne, retiring
executive director of the national office;
Gael Sullivan, his successor; Herman
Levy, general counsel, and Maury Miller,
Walter Reade jr., Adams, and Harold Blumenthal,
officers of the New Jersey unit.
Approximately 20 representatives of the
48 TOA New Jersey member theatres attended.
These houses are operated by the Skouras,
Reade, Adams, RKO, St. Cloud and
Hecht circuits. Their total seating capacity
is about 84,000.
The exhibitors fired questions at Levy regarding
the effects of the recent antitrust
decision. He pointed out that franchises are
not illegal where they do not restrain trade.
He had advised exhibitors to challenge any
distributor who tries to cancel franchises.
Several exhibitors reported that such moves
have been made. The legality of existing
franchises is still to be determined by the
three-judge court, he said.
TOA IS WATCHFUL
Levy and Coyne stated that the TOA will
keep a close watch on the antitrust case
when it resumes next fall. They pointed out
that the court could come through with a
substitute for competitive bidding that may
seem good on paper, but be just as bad in
practice. Levy predicted an increase in the
use of bidding within the next six months
because the court failed to set up any rules
for selling. He did not think that divorcement
will solve the problems of the independents.
Coyne pointed out that divorcement
may encourage producers to make films
for television if television offers a better market.
This step could lead to a shortage of
product for theatres. The theatres might
then have to form a cooperative production
organization to insure a steady flow of product,
Coyne added.
He said that when television gets a supply
of films equal in quality to the product nowavailable
for theatres, the exhibitors will
have tough competition.
Coyne criticized producers who permit
16mm. operators and television stations to use
product still being shown by regular 35mm
theatres. He did not think it wise to insist
upon license agreements restricting the use
of product to regular 35mm outlets. Coyne
said that some distributors felt this would
be a violation of the antitrust laws.
A national policy on television will be laid
down at the next TOA convention later this
year. Meanwhile he encouraged the TOA
members to fight a delaying battle on local
levels. The exhibitors should try to get the
police, fire and other city officials to insist
that taverns showing 16mm and television
entertainment should be required to observe
the same safety laws as theatres.
In connection with local problems, several
members cited a trend toward increased licensing
fees in Paterson, Livingston, Newark.
Trenton, New Brunswick and several
other New Jersey communities. In several
instances they were able to win a reduction
of fees that had been increased as much as
100 per cent. Maury Miller, United president,
called for a written report on new
taxes and steps taken to fight them.
The members backed proposals to fight the
Bator bill and the legalization of Bingo. The
Bator bill, now before the New Jersey legislature,
would ban children under 16 (from
theatres unless accompanied by an adult).
The legislature also has before it two bills
to legalize Bingo for church and charity
organizations.
GAEL SULLIVAN INTRODUCED
The New Jersey TOA plans to fight both
proposals at Trenton when the legislature
reconvenes in August. It also plans to cooperate
with the Federation of New Jersey
Theatres in this fight.
The meeting served to introduce Gael Sullivan
to the New Jersey members. Sullivan
cited the need for trained personnel, and a
scientific approach in fighting unfavorable
legislation. He pointed out that many bills
are introduced in state legislatures as a
means of "holding up" a particular industry.
The film industry is subject to more than Its
share of this type of nuisance legislation.
The TOA plans to have the right man in the
right place at the right time to prevent legislation
of this kind from going through, he
said.
Sullivan also cited the need for a wider
public relations campaign by the film industry.
He visualized a campaign that will sell
the industry to the public, such as steel and
motor companies sell the idea of their great
service to humanity. This type of campaign
helps sell cars and steel in the long run, he
added. He coined a motto for the TOA. Its
initials wall now stand for "thinking, organizing,
acting."
Palace Goes on First Run
Neighborhood Dual Basis
NEW YORK—The RKO Palace Theatre officially
switched to double feature first run
neighborhood playing time Wednesday (9)
with the opening of "Naked City" and "Joe
Palooka in Fighting Mad." Sol Schwartz,
general manager of RKO Theatres, said the
Palace will play day and date with the other
first run RKO neighborhood houses.
The house will open at 9:45 a. m. and will
operate with a late show every night.
JBOXOFFICE :: June 19, 1948 43

. .
. . William
BROADWAY
lyTary Pickford and Charles "Buddy" Rogers
arrived for a short stopover before starting
on a European vacation. Miss Pickford
will confer with United Artists officials while
Rogers will help set up plans for the opening
of "High Fury." which he produced with
Ralph Cohn ... J. J. Unger, United Artists
sales manager, went to Philadelphia to conduct
a meeting of the Philadelphia, Pittsburgh
and Washington branches on UA sales
policies . . . James FitzPatrick has arrived
to continue work on his MGM Traveltalk
on New York City, production on which
was halted last October due co unfavorable
weather conditions.
Edward L. Walton, Republic assistant general
sales manager, has left on a branch tour
to San Francisco, Los Angeles, Salt Lake
City, Denver and Chicago. He will return to
New York in July . . . Louis S. Lifton, publicity
and advertising director for Allied Ai-tists,
left for Hollywood after holding a special
New York screening of "The Dude Goes
West" and conferring on the national ad
campaign on "The Babe Ruth Story" .
Walter L. Titus jr.. Republic division manager,
left for the Dallas branch, with stopovers
in Oklahoma City and Cleveland.
Edward L. Hyman, vice-president of Paramount
Theatres Service Corp., and Max Fellerman.
Paramount Theatres executive, left
for Marion, Ohio, to visit theatres in that
territory and confer with Jack Keegan, general
manager of Northio Theatres Corp. Tliey
also met Earl Hudson, president of United
Detroit Theatres.
Noel Coward sailed for London . . . Ronald
Colman and his wife Benita Hume, Eleanor
Parker and her husband, Bert Friedlob, and
Edna Best and her husband, Nat Wolff, film
executive, returned from London.
Samuel Schneider, vice-president of Warner
Bros. Pictures, with Mrs. Schneider; Mrs.
Ben Goetz, wife of MGM's head of British
To sell
. . Carmen
production; Mrs. Howard Strickling, wife of
MGM's coast publicity chief, and Tony Hartley,
husband of Deborah Kerr, left for England.
Schneider will confer with Max Milder
in London and Joseph Hummell in Paris.
The others will join their spouses who are
working on "Edward, My Son" at the Elstree
studios . . . Others aboard the Queen Elizabeth
were Charles Boyer, Raymond Massey
with Mrs. Massey and Jules Stein, president
of the Music Corp. of America .
Miranda and her husband David Sebastian
returned from England on the America June
17 ... I. E. Lopert, president of Lopert Films,
returned on the same boat from a two-month
survey of the new French and Italian film
product.
'William Goetz, vice-president in charge of
production at U-I, has arrived for a stay at
the Waldorf-Astoria . . . William F. Rodgers,
MGM vice-president and general sales manager,
returned to the home office from Chicago
. . . Hal Wallis, Paramount producer,
has also arrived for a Manhattan visit . . .
Jules Weill, president of Masterpiece Productions,
flew to the west coast to complete arrangements
on new productions. He will also
cover the 31 company branches before he returns
to New York in mid-July.
Maurice "Red" Silverstein, regional director
of Latin America for Loew's International
Corp., left for Brazil; the first stop on an
extended tour covering all MGM branches
in Central and South America . . . George
Murphy, MGM star, arrived from the west
coast. He will attend the Republican convention
in Philadelphia as a California delegate
. . . Guy Madison, under contract to
David O. Selznivk, is in the east and will
star in the summer theatre production of
"John Loves Mary" at Lake Whalom June 21
followed by engagements at other summer
spots.
Wanted:
DISTRICT MEN
Irene Dunne is extending her New York
the most successful theatre give-aways and popcorn
equipment and supplies lor the following territories:
Cleveland, Ohio
Cincinnati, Ohio
Pittsburgh, Pa.
Baltimore, Md.
Washington, D. C.
Virginia
West Virginia
Chicago, 111.
Must be experienced and well knov^n in the motion picture
industry. Live in the territory. All replies entirely confidential
but please make them complete in the first instance.
Address: Sales Manager
PRICE THEATRE PREMIUMS CO.. INC.
352 W. 44th St., New York 18, N. Y.
The World's Largest Distributors of Theatre Premiums
0m
holiday in order to attend the Republican
convention . Powell is vacationing
in New York and seeing the shows . . . Gary
Cooper is here for conferences with architects
and engineers in connection with "The
Fountainhead," his forthcoming film for
Warner Bros.
Howard Dietz, MGM vice-president in
charge of advertising, publicity and exploitation,
left June 16 for the west coast to spend
a week at the studios looking at the new
product . . . Barbara Aaron, daughter of
Edwin W. Aaron, MGM assistant sales manager,
was to be married Sunday, June 20,
to Herbert S. Nusbaum, Hollywood attorney
. . . Daniel J. Loventhal, legal liaison to the
RKO sales department, was in Philadelphia
during the
Kenna of
week on business . . . Frank Mc-
MGM eastern story department is
the proud parent of his fifth child, John
Joseph, born to Mrs. McKenna at the Holy
Name hospital, Teaneck, N. J.
Censor Bill May Go
Back to Committee
NEW YORK—The city council has laid
over the Cunningham bill to increase the
censorship powers of the license commissioner
over theatrical exhibitions, performances and
advertising until its next meeting on Tuesday
1 22 1. The council is expected to recommit
the measure to the general welfare committee
which reported it out favorably several
days ago.
Benjamin Fielding, former license commissioner,
and Councilman Eugene P. Connolly
have criticized the measure. Early in the
week the Metropolitan Motion Picture Theatres
Ass'n requested that no vote be taken
on the bill until public hearings had been
held.
Oscar A. Doob, chairman of the MMPTA
executive committee, urged the council to
"move with caution when it comes to granting
arbitrary powers which could be used to
stifle freedom of expression and thought."
The MMPTA members agreed the bill is
"unwarranted, unnecessary and an un-
American extension of arbitrary censorship
powers." They pointed out that there now
are sufficient laws to correct all the evils
that might exist. They warned that any
further blanket powers of censorship could be
a dangerous step in the wrong direction.
Doob said: "We want it understood that our
organization is completely in favor of clean
advertising and already has codes and controls
to keep its advertising within the
bounds of good taste. Violations of these
standards are rare, and when they occur the
city authorities have plenty of power now to
correct any transgressions.
"Passage of a censorship measure of this
type without the usual public hearings is
most unusual and is not in accord with the
processes of democratic government . . . Censorship
of advertising might be a dangerous
step toward invasion of freedom of the press.
Newspapers themselves guard their advertising
columns and need no outside bureaucratic
censorship."
Opposition to the bill also has been expressed
by the Citizens union, Marsha Hunt
and Brock Pemberton, theatrical producer.
"Voice of Theatre Speakers"
JOE HORNSTEIN has them!
44 BOXOFFICE :
: June 19, 1948

. . Benjamin
. .
KB Flies Complainl
Against Stanley Co.
WASHINGTON—The K-B Amusement Co.,
Washington, on June 17 filed a complaint
in the district court for the District of Columbia
against tlie Stanley Co. of America,
wholl.v-owned subsidiary of Warner Bros.
Pictures, Inc. The complaint asks the court
to direct Stanley to .sell its half interest in
the MacArthur Theatre, Washington, to K-B.
The other half is held by K-B now. Estimates
were that the half interest is worth
between $300,000 to $500,000 for the 800-seat
theatre.
The court is asked to act under the divestiture
findings of the supreme court May
3, according to the document. The brief sets
out that it is "squarely" within the findings
of the high tribunal to order the sale, and
it is unnecessary for the district court to wait
for lower court action in the big antitrust
case.
The brief alleges that Stanley is willing to
sell if K-B will cease plans to set up a new
the.^tre in Washington in an area served
by some ten Stanley theatres. K-B operates
five theatres in the Washington area.
'Date With Judy' Has Good
72nd Street Reception
NEW YORK—MGM's "A Date With Judy"
was given a sneak preview Monday night (14)
at Loew's 72nd Street Theatre before a
crowded house which included a lax'ge delegation
of home office executives and trade
paper representatives.
William F. Rodgers, vice-president in
charge of distribution, favors this type of
screening so that his staff can get audience
reactions. He got plenty of them at this
showing.
Yorkville is the center of the Germanspeaking
area of the upper east side. It also
is on the fringe of an apartment house district.
The audience went for the picture in a
big way. It w.is obvious that it had both adult
and youth appeal—what with Technicolor,
some smart music by Xavier Cugat's orchestra,
some good singing numbers by Jane
Powell and Scully Beckett, and a bit of romance
between Ehzabeth Taylor and Robert
Stack. It's a family story with Wallace Berry
and Selena Royle handling the parent roles.
Philadelphia Opening Set
For 'This Is New York'
NEW YORK—"So This Is
New York," the
Enterprise production bemg distributed by
United Artists, will open in Philadelphia at
the Earle Theatre Jime 24. The choice of
Philadelphia for the first showing is obvious,
as that city is never once mentioned in the
picture which is laid in New York, United
Artists points out.
Tomarin to Produce Play
NEW YORK—Al Tamarin, publicity manager
for UA, and Lucille Lortel will produce
Sean O'Casey's "Red Roses for Me" on Broadway
this fall. Miss Lortel, a former actress
for the Theatre Guild, owns the White Barn
Theatre, Westport, Conn. The producing
team will operate out of offices at 17 East
49th St.
Along New York's Film
THIS has been a week of boat rides. The
Warner gang made their annual pilgrimage
to Bear mountain June 15. What was
left of the place was taken over by the
20th Century-Pox crowd the following day.
The 20th-Fox group took a well-earned
breather from the current Andy Smith drive.
In one week Seymour Florin's local staff
jumped from tenth to second place in the
drive . . This is good spot to mention
. a
that Harry Fellerman and Leo Greenfield
received substantial checks for their showing
in the recent Constellation drive held by
Universal-International.
There was a good-sized Pilmrow turnout
for the sneak preview of "A Date With Judy"
iMGMi at Loew^'s 72nd Street last Monday
night. Representing the MGM exchange
were Ben Abner and Ralph Pielow, branch
managers, and Howard Levy. Lou Allerhand
and Bob Ellsworth of the sales staff. Exhibitor
personnel present included Larry
Morris of the Charles Moss office, Marty
Levine and Dan Ponticelle of the Brandt circuit,
Irving Kaplan and Jack B rnbaum of
Randforce, Jack Harris of the Walter Reade
Theatres, Oscar Lager of the Moses chain,
George Trilling and Bernie Meyerson of
Fabian, I. Zatkin and M. Lane of the Lane
circuit and Dave Weinstock of Raybond.
Other exhibitor representatives at the preview
included Max Fellerman of Paramount,
Jerome Kridel of the Palace Theatre, Orange;
Adoph Weiss of the Plaza Theatre, Jamaica;
Sam Einhorn of the Rosenblatt-WeU, Th""-
tres, E. Steinberg of the Embassy Theatre,
Bayonne, and Irving Margolies of the Mayfair
Theatre, West New York.
Len Spinrad of the WB press department
has been named secretary of the
Columbia School of Journalism Alumni
Ass'n . Forma, operator of the
Windsor Theatre, Manhattan, and his wife
will attend the New Jersey Allied convention
at West End June 28-30 . . . Lou Trachtman,
Screen Guild salesman, is now covering the
New Jersey territory in addition to New York
and Brooklyn.
Sam Goldberg, operator of the Rogers and
Lindy theatres, Brooklyn, will soon open a
new house. He is remodeling a building on
Fulton street near Nostrand avenue which
had been used until recently as a furniture
store. More than 25 years ago the same building
was a motion picture theatre known as
the Fulton Auditorium and operated by Abe
Pashkin.
Fluff Blome of the Eagle Lion exchange
was seen with her ardent swain, a well-known
trade paper columnist, at the recent 'round-
Manhattan boat ride held for Lois Butler .
The EL exchange family club has been merged
THE IDEAL THEATRE CHAIRS
JOE HORNSTEIN has them
.By WALTER WALDMAN
Row
with the home office family club. Bob Finkel,
former president of the exchange group, has
been appointed to the home office board of
Eugene Newman of the Paramount
governors . . .
booking department will spend his
twoweek
vacation at home helping his wife take
care of their new baby girl . . . Jerry Horowitz,
also of the Paramount booking staff, is
commuting between his summer place at
Nanuet, N. Y., and New York. "'
. .
Attention, fishermen: George Reisner, operator
of the York Theatre, invites all rod
men to try their luck from his new 20-fooi
Chris-Craft. This invitation does not cover
Sundays. The boat is anchored off Bayville,
L. I. . . . Marion Coley of the RKO Detroit
exchange visited her New York colleagues
during her recent stay here . Edith Greenberg,
daughter of Jack Greenberg, Republic
filmroom chief, was recently married.
Jack Meltzer of the Independent Theatre
Service has sold his Playhouse Theatre,
Cedarhurst, L. I. . . . Fred Mayer, U-I l>ooker,
reported that his mother is recovering from
her recent illness.
New York UJA Committees
Completely Organized
NEW YORK—All New York committees
have been organized for the amusement industry
division of the United Jewish Appeal
campaign. The committees were formed by
Si H. Fabian, New York chairman, and
Barney Balaban, national chairman. The
final committee formed was the legitimate
theatre group.
Moss Hart and George S. Kaufman are cochairmen.
They will hold a luncheon for the
amusement division at the Hotel Astor June
17. Billy Rose, Sam Behrman and Emil
Friedlander will serve as associate co-chairmen
of the legitimate theatre committee.
'Lysistrata' Opens in N.Y.
NEW YORK—"Lysistrata," the first motion
picture made in the American zone of Vienna,,
opened at the Ambassador Theatre June 19.
The film, which has German dialog with English
subtitles, is distributed in the U.S. by
Distinguished Films, Inc.
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KNOW HOW!
NEW YORK
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BOXOFFICE :: June 19, 1948
is

—
—
'
—
—
lady From Shanghai Overcomes
Slump and Tops Broadway Runs
NEW YORK—Only one of the week's half
dozen new first run features was able to buck
the slump which came with the approach of
summer weather. This was "The Lady From
Shanghai." which brought the Rita Hayworth
fans out in full force during the first week
at the Criterion. The other new ones were
below average.
Among the longer-run pictures. "The
Pirate." in its fourth week at the Radio City
Music Hall, and "The Time of Your Life." in
its third week at the Mayfair. held up well.
A few of the others hit new lows.
New pictures which opened during the week
were: "The Emperor Waltz" at the Radio
City Music Hall. "Dream Girl" at the Paramount.
"Lulu Belle" at the Rivoli and "The
End of the Road" at the Park Avenue.
(Average Is 100)
Aslor—Melody Time (RKO), 3rd wk. . 90
Bijou— Citizen Saint (Clyde Elliott), 3rd wk 60
Capitol—The Bride Goes Wild (MGM), plus stage
show, 2Tid wk 90
Criterion—The Lady From Shanghai (Col)... 115
Globe Arch of Triumph (UA), 8th wk 80
Gotham—A Night at the Opera (MGM), reissue,
5th wk 75
Loew's State—Summer Holiday (M(3M).7^ 98
Mayfair-The Time ol Your Life (UA), 3rd wk... 100
Paramount—Hazard (Para), plus stage show,
Znd wk
gQ
Park Avenue—The Challenge (20th-Fox)7 2nd wk." 65
Radio City Music Hall—The Pirate (MGM), plus
stage show, 4th wk 105
Rialto—Will It Happen Again? (FC), Sthwi.;'""!! SO
Rivoh—Another Part of the Forest (U-I), 5th wk 60
Hoxy—Green Grass of Wyoming (ZOth-Fox), plus
stage show
g5
Strand—Wallflower (WB), plus stage show 98
Sutton—The Brothers (U-I), 6th wk.. 60
Victoria—Design for Death (RKO)
80
Winter Garden—Bad Sister (U-I) 75
All Buffalo Houses Weak;
Highest Score Is 86
BUFFALO— .'^11 houses were under average
in a dull week here, probably because of a
stretch of summerlike weather. Area driveins
were doing okay.
^",'^n'?T^''
'^"y (MGM); Fury at Furnace Creek
(20th-Fox)
yr
'^1??,^'''='=^^'''''® Pirate (MGM); Who Killed 'Doc'
Robbm? (UA) 09
"'Rfr'Sl'""'*"''''" ^'3 Puneh '(WB)"- FiowringGoid
(WB)
> 85
Lafcryelte Coroner Creek (Col); Woman From
Tangier (Col)
86
^'^,'irT^J}"''
^"" '^B); Arthur fakes Over
(20th-rox), 2nd d. t. wk., moveover
66
20th Century—Fighting Father Dunne (RKO)
'Creek' Out in Front
With "Arch' Second
BALTIMORE — During a week of rain.
"Coroner Creek" reached flood stage with an
extra good week's business, the topper being
aided by a stage bill. "Arch of Triumph" ran
second best, with the others just about average.
Century-Arch of Triumph (UA) HO
Hippodrome—Coroner Creek (Col), plus stage
show
J2g
Keiths—Letter From an Unknown Woman (UI) 100
New—Fury of Furnace Creek (20th-Fox). _ 91
Stanley-WalUlower (WB) 105
.'."".'"
Maylair— I, Jane Doe (Rep)
93
Town Smort Woman (Allied) _.!!1".Z 88
"Letter' Leads Philadelphia
In Preconvention Slump
PHILADELPHIA—Lots of first-class newcomers
expected in town in the next week,
with theatremen keeping an eye to entertaining
convention delegates. But a slight slump
hit the Rialto. "Letter From an Unknown
Woman" at the Boyd, and "Another Part of
the Forest" at the Mastbaum led the opening
offerings.
Aldine Hazard (Para), 2nd wk _ 110
Arcadia Arch of Triumph (UA), 2nd run 115
Boyd Letter From an Unknown Woman (U-I) 130
Earle—All My Sons (U-I), 3rd wk 95
Fox—Fury at Furnace Creek {20th-Fox), 2nd wk 100
Goldman—State of the Union (MGM), 7th wk 90
Karlton The Lady From Shanghai ((iol) 5th wk '80
Keith—Green Gross of Wyoming (20th-Fox) 65
Mastbaum—Another Port of the Forest (U-I) 125
Pix—Rebecca (UA), reissue 110
Stanley Homecoming (MGM), 5th wk 90
Stanton—Will It Happen Again? (FC); The Big
Punch (WB) _ . 95
Ampa Inducts 15 Members
At 32nd Annual Luncheon
NEW YORK—Fifteen industry members
from home offices or theatre circuits were inducted
at the 32nd annual Ampa luncheon
for the 1948-49 officers at the Hotel Astor
June 17.
The new members: Marmi Gedge, RKO.
Jeanette Sawyer. 20th Century-Fox; Milton
SUver. Steven Straussberg and Dennis Carlin,
Repiiblic; Sidney Schaefer and Al Rylander,
Columbia; Leo Brody and Jack C. Alicoate,
Eagle Lion; Larry Graburn, Odeon Theatres
of Canada; Ephraim Epstein and Leonard G.
Goldman, Century Theatres; Albert Floershimer
jr.. Walter Reade circuit; Bill Bentley.
Kayton Spiro. and Edward De Angelis, De
Angelis Outdoor Service.
Judge Edward C. Maguire. coordinator of
Mayor O'Dwyer's New York City motion picture
committee, spoke and Irene Rich, soon to
be seen in RKO's "Fort Apache." and Lois
Butler, new Eagle Lion singing star, were also
on the dais.
Maj. Gen. Parks Honored
At Paramount Party
WASHINGTON—Maj. Gen. Floyd M. Parks,
chief of the army pubhc information division,
was honored at a party given by Paramount
during the week. He als owas guest at a special
screening of "Beyond Glory" at the projection
room of the Paramount office.
"Beyond Glory" stars Alan Ladd and Donna
Reed. It is the story of a former G.I. at West
Point.
SRO Get New York Dates
NEW YORK—Two SRO releases have been
booked by the Loew's and RKO metropolitan
circuits for July. "Mr. Blandings Builds His
Dream House" will play the RKO houses
starting July 7. "The Paradine Case" will
play the Loew's metropolitan circuit during
the latter part of the month.
WOR Transmitter Site Set
NEW YORK—The transmitter for the
WOR-TV television station will be located at
North Bergen. N. J. on the Palisades overlooking
metropolitan New York. The station
is scheduled to start operating early next fall.
The transmitter will be parallel to 79th
street in Manhattan.
Union Dispute Closes
Park Ave. Theatre
NEW YORK—The Park Avenue Theatre
closed Wednesday. June 16, as a result of a
dispute with the Moving Picture Machine
Operators union. Local 306, lATSE. U-I,
operator of the house, has been trying to
reduce the number of projectionists employed
from seven to four. "The End of the
River." Prestige film, was scheduled to open
Wednesday.
Matters came to a head Tuesday night
during a private screening of "Man-Eater
of Kumaon." The projectionist ran a reel
upside down during a showing before 500
members of the Explorers club and Adventurers
club. Eerie sounds emitted from the
sound track. The screen went blank intermittently.
Robert Ungerfield. manager,
apologized to the guests and called off the
screening.
Jolin J. O'Connor, U-I vice-president, said
the house would be kept dark "as long as
the union tries to force us to keep seven
operators and sign a contract we don't want."
Herman Gelber, president of Local 306, denied
the operators were trying to sabotage
the screening.
U-I did not renew its contract with the
union for a 15 per cent wage increase negotiated
last March. O'Connor says the
union has failed to agree on a "reasonable"
reduction in the number of projectionists to
bring the booth costs in line with those prevailing
in "competitive situations." The projectionists
are paid $89.55 weekly. The union
is demanding the 15 per cent hike for them.
Gelber claims the Park Avenue has refused
to pay two operators who worked as vacation
replacements recently. He said the projectionists
had been locked out.
F. J. Shepherd Dies
ELIZABETH. N. J.—Frederick J. Shepherd,
61, of RoseUe, N. J., long a theatre manager in
Elizabeth and Rahway. died in the Alexian
Brothers hospital. He retired from the Rahway
Theatre six months ago. Suvivors are his
wife, Mrs. Margaret Shepherd; a son, Joseph
J. of RoseUe, and a brother, Bennie J. of the
Embassy Theatre, Johnstown, Pa.
Ann Carnahan to Tele Firm
NEW YORK—Mrs. Ann Carnahan, formerly
on the editorial staff of Vogue and
Harper's Bazaar, has joined World Video. Inc..
television production organization, as program
producer. During the war she was news
editor in the psychological warfare division
of SHAEF.
De Rochemont Is Host
NEW YORK—Richard de Rochemont,
March of Time producer, was host to local
sportswriters and the trade press at a cocktail
party preceding the screening of "The
Fight Game." This latest MOT release was
shown June 7 in the reception room of Time,
Inc., 9 Rockefeller Plaza.
British Award to Booker
ROCHESTER—Dr. Leslie G. S. Brooker of
Eastman Kodak research laboratories has
received the 1946 Henderson Award of the
Royal Photographic Society of Great Britain
for his research in photographic dyes.
46 BOXOFFICE : : June 19, 1943

Canadian Bank Head
Praises U.S. Help
NEW YORK—International cooperation is
more effective than legal restriction insofar
as the Canadian and American filni industries
are concerned, according to Donald Gordon,
deputy governor of the Bank of Canada. Gordon
stressed the importance of this cooperation
at a luncheon held in his honor by the
MPAA June 14 at the Harvard club. Francis
S. Harmon. MPAA vice-president, presided.
Gordon described the Canadian Cooperation
project whereby the American film mdustry
is helping Canada conserve its dollar credits
by producing some pictures in the Dominion.
The Americans also are telling the story of
Canada in shorts and documentaries produced
for U.S. exhibition.
Canada's financial problems, he said, were
brought on by extending credit to Europe, by
paying American dollars for goods purchased
here. Gordon said his country did not anticipate
"Europe's tragic winter of 1946-47 or the
slow economic recovery of the postwar world."
Taylor Miller, New York coordinator of the
Canadian project for the MPAA, also spoke.
He said that U.S. newsreel comjMnies have
included 64 subjects on Canada in their 1948
releases. He also said that this sunmier Monogram
will produce the first of ten features
scheduled to be made in Canada within the
next two years. PitzPatrick Travel-Talks also
will begin shooting films in Quebec and Ontario
within the next few weeks.
Phone Interviews Started
To Capitals of World
HOLL"YWOOD—Greer Garson inaugurated
a series of telephone interviews by Hollywood
personalities with United Press reporters
and diplomatic representatives in more
than 20 world capitals June 15. The interviews
were conducted as a gesture of friendship
and appreciation by Miss Garson to the
peoples of the nations.
Miss Garson talked to the following capitals:
Tokyo, London. Buenos Aires, Bogota,
Lisbon, P>rague, 'Warsaw, Rotterdam, Goteborg,
Mexico City, Manila, Karachi, Bombay,
Cairo, San Juan, Rio de Janeiro, Copenhagan,
Rome, Brussells. Zurich. Santiago and Lima.
The first call was put through at 8 a. m.
and the interviews were completed in approximately
12 hours.
UA's 'Merry Way' Is Booked
By Entire Loew Chain
NEW YORK—"On Our Merry Way," the
Benedict Bogeaus production being released
by United Artists, has been booked by the
entire Loew's theatre circuit for showings
during the latter part of June and in July.
The picture was originally shown on Broadway
in February under the title. "A Miracle
Can Happen."
The picture opens in Reading, Pa., June 16.
Immediately following, it wil open in Atlanta,
Providence, Rochester, S.vracuse, Columbus,
Dayton, Cleveland, Akron, Wilmington, Toledo,
Houston, Indianapolis, Louisville, Kansas
City, New Orleans, Harrisburg, Pittsburgh,
Memphis, St. Louis, Norfolk, Baltimore,
Richmond and Buffalo.
Total of 25 Tele Stations
Now Operating in Nation
NEW YORK—The Television Broadcasters
Ass'n reports 25 television stations operating
as of June 7. The latest to start regular
broadcasting was WBZ-TV, Boston. There
are 261 applications pendjng for television station
construction permits, and 81 construction
permits have been granted. The latest firms
to receive construction permits were: Phoenix
Television Co., Phoenix; Central Broadcasting
Co., Davenport; Greensboro News Co.,
Greensboro; WKY Radiophone Co., Oklahoma
City, and George E. Cameron, Tulsa.
Daily News Opens WPIX,
N. Y. Television Station
NEW YORK—WPIX, the television station
operated by the Daily News, opened over
channel 11 at 7:30 p. m. June 15 and set a
record for a continuous television program
by remaining on the air for five hours and
41 minutes. WPIX is the fifth television station
in the New York area.
Jimmy Jemail. the News Inquiring Photographer,
opened the program by interviewing
the arriving celebrities. Among those who
spoke were Bernard M. Baruch, Basil Rathbone,
Police Commissioner Arthur Wallander,
acting Gov. Joe R. Hanley and Nancy Walker.
The lobby program closed with Irving Berlin
singing his favorite song, "The Easter Parade,"
in which he was joined by Jane Pickens,
Beatrice Lillie, Jeanne Cagney, Geraldine
Fitzgerald and others.
The program at the studios on the tenth
floor of the News Bldg. started with the
singing of "The Star-Spangled Banner" by
Virginia Haskins which was followed by an
invocation delivered by the Rev. Charles Kendall
Gilbert, bishop of the New York Pi'otestant
Episcopal diocese.
Other live programs included The Gloria
Swanson Hour, first of her weekly hour-long
featm-es; the Drawing Game, in which Rube
Goldberg, cartoonist, showed how his cartooncharade
quiz game works, and the Ben Gross
show, in which the colunmist will interview
celebrities weekly. A preview of the WPIX
newsreel was put on at 9 p. m. and remote
shows from the Latin Quartet and Club 'Versailles
were presented later.
WPIX went on the air again at 4 p. m.
starting June 16.
Television Film Council
Seeks Standard Contract
NEW YORK—Melvln L. Gold, temporary
chairman of the newly-formed National Television
Film Council, outlined a proposed
standard exhibition contract for use of films
on television at the second meeting of the
council at the Williams club June 18. Gold
also proposed a central clearance agency for
television rights of films and technical clinics
for the betterment of films for television.
Norman Blackburn, NBC national director
of television programming; Ed Evans, CBS
director of films; Kendall Foster, television
director, William Esty Co.. and Gene Martel,
president of Screen Directors' Guild and eastern
talent scout for Paramount, were among
the speakers at the meeting which began
with a dinner at 7 p. m.
Gold, who is also director of advertising
N
and publicity for National Screen Service,
lauded the work of the various committees
for accomplishing in a few weeks what would
normally have consumed several months.
The committee members responsible for the
activity are:
Program—Jay Williams, TV director ol Film Equities
Corp, chairman, and Judy Dupuy, director oi
television events, Compton Advertising; Miss Dupuy's
assistant, Elizabeth Snyder, and Norman A. Robbins,
president, Andrew Publishing Co.: Television
Stations—Robert M. Paskov^, iilm director. WATV,
Newark, chairman, and Albert G. Zink, supervisor
of programs, WHGB, Schenectady; Charles Alicoate,
Film Daily: Forrel Gilmore, account executive,
Buchanan & Co.; B. Wade Thompson, advertising
manager, Du Mont television network; Ralph Klein,
program director, WONS, Hartford, and Gustav
Ober, 'WMAR-TV, Baltimore; Distribution — Myron
Mills, in charge of television of Equity Film Exchanges,
chairmdn, and Jay Williams, television director.
Film Equities Corp.; Sy Weinlraub, director oi
television, Film Highlights; Jack Heaney, managing
editor. The Radio Television Advertiser; Edward J.
Mallin, supervisor, film library. New York State
Department of Commerce, and Rosalind Kossofi, A.
F. Films, Inc.; By-Laws—Irwin Shane, publisher,
Televiser, chairman, and Barbara E. Jones, supervisor
of TV product, Grey Advertising, and Viola
Becker, president, V. S. Becker Advertising Service:
Press Relations—Sally Perle, executive director, the
Mesal Organization, chairman, and David Bader,
editor 16mm Reporter, Shirley Graf, publicity director,
the Mesal Organization, Judy Dupuy and Jgck
Heaney.
IGmm of Truman Shot Oif
Tele, Sho'wn m Theatre
LOS ANGELES—Another "first" in the
realm of theatrical television was chalked up
when, for the first time, a President of the
United States delivering an address was
photographed off a television receiver and the
processed 16nun print was flashed on a theatre
screen before a paying audience.
The occasion was the visit here of President
Truman, who spoke before the Greater Los
Angeles Press club on the last lap of his tour
through the western states. His hmcheon
address was telecast by station KTLA, Paramount's
local video transmitter.
Utilizing his Television Relays device,
James Nicholson, operator of the Picfair Theatre,
photographed the luncheon on 16mm
and had a 26-minute reel ready for showing
at the theatre that evening. Audience reaction
was highly favorable, Nicholson said.
Nicholson emphasized that he had informed
KTLA officials earlier of his plans and that
no complaints emanated from that station.
He added that similar "uncopyrighted public
events" will be given the same treatment at
the Picfair.
Nicholson has been experimenting for some
months with the film-television project and
is chaiiman of the Southern California Theatre
Owners Ass'n's television committee.
New Lens System Permits
Booth Tele Projection
NEW YORK—The Tele-Sight Corp. has
been organized in Katonah, N. Y,. to develop
a new lens system that can project television
pictures from a regular booth onto a screen.
According to its inventors. William Mayer
and Gerald Shirley jr. this is accomplished
through the increased speed and variable
focal length of the lens, which provides a
mors brilliant source of light.

What Every Film Sales
Manager Knows ...
Tl HE FACTS of this matter are so simple, so obvious to anybody in this industry who
stops to think on it for a minute, that it hardly seems necessary to point them out.
We mention them, briefly, only because a film trade paper has published its own
"analysis" of the recently completed M.P.A.A. Directory of motion picture theatres in the
United States.
That so-called "analysis" by that film trade paper (which, coincidentally,
has a very much smaller paid circulation among exhibitors than BOXOFFICE enjoys)
is actually presented as their "market study" (!).
On the cover of an issue of that trade paper, and in bold headlines within, it
is
stated that there ore just "7,442 BUYERS." However, in considerably smaller type w^ithin
the "analysis," that is qualified by stating it differently. There, they arrive at this
contention:
"Exactly 7,442 individuals or companies sign contracts for the 16,880 theatres
regularly in operation in the United States."
(The underlines are ours).
That, even if
correct, is a horse of quite a different color!
And how does the so-called "analysis" and "market study" slash the figures down
to a mere 7,442?
Hold on to your hats, you men w^ho really know^ whom you have to
reach to do a proper selling job in this field!
First, they take all theatres that place their film orders through a buying service or "pool."
Then rtiey figure each such "pool" as ONE "buyer" (although such "pools" handle the final
orders for as many as 95 non-circuit houses per "pool").
Now, they take the 8,605 U.S. circuit theatres, reduce that to just the men who "sign " the
film contracts for them, and (according to that "analysis" and "market study") THAT 8,6D5
IS THEN WHITTLED AWAY DOWN TO A MERE 647. (!!)
Next they throw out all regular motion picture theatres which operate less than three
times a week. They also throw out all houses which can be classed as "part-time resort
theatres"—even though M.P.A.A. listed them, from reports by film sales managers, as "regular
accounts." Likewise they throw out all of the "Drive-In" theatres, and any others that
might be called "other marginal miscellany" (regardless of the fact that all of these theatres
buy films and theatre equipment and supplies totalling millions of dollars annually).
Thus, the alleged "analysis" reduces the 1948 M.P.A.A. official report of 18,351 U.S.
"film accounts" (Canada is not included) down to a mere 7,442 "buyers." It is also
even stated that is all who "Purchase supplies for those theatres."

I
I
Surely no advertising manager (or his
advertising agency) who consuUs with his
sales manager is going to be fooled by such figuring in selecting advertising trade
media for either films or theatre equipment or suppliesl
Advertising and selling are so
closely related that it seems hardly likely that the sales departments, and also the
audited reports of the Audit Bureau of Circulations, will be ignored by any capable advertising
executive who is confronted by the so-called "analysis" and "market study"
published by our contemporary.
Nobody interested in sound and thorough selling can afford to ignore the fact that
the man who happens to sign contracts isn'u necessarily the only executive for that theatre
OR circuit who has a direct or indirect and important influence upon buying
decisions.
Nor should about eight thousand managers of American circuit houses be ignored
in trade paper advertising media consideration.
Nor should he arbitrarily dismiss from h's mind a couple of thousand American motion
picture theatre owners—just because Ihat is intended to help the attempt of one
trade paper to find a small enough total to try to justify the very decidedly secondary
position of its exhibition circulation total.
M.P.A.A.'s Directory is valuable data which surely wasn't intended to be presented
(or misrepresented) by such an "analysis". Advertisers should observe it
in conjunction
with the "Exhibition Class A" circulation figures in Audit Bureau of Circulations
Reports.
That A.B.C. classification means regular Motion Picture theatre EXECUTIVES
—^the men who have to be soldi No alleged "analysis" down to "7.442" or any such
figure can be a substitute for those facts.
IN " EXHIBITION Class A" circulation BOXOFHCE leads the Number Two paper
by an estimated 56 per cent greater circulation in U.S.A. or in U.S.A. & Canada. Details
of the basis for that estimate, clearly set forth, are immediately available on request.
BOXOFFICE— and only BOXOFFICE alone— thoroughly covers the motion
picture trade — ancf at a much lower cost per page per thousand exhibitors than
any other film trade paper.
'There Is No Substitute For Paid Circulation n

Roseman Is Retained
ByMPAAinSWGSuit
NEW YORK—The MPAA has retained
Judge Samuel I. Roseman. former adviser to
Franklin D. Roosevelt as counsel in the antitrust
suit filed against the association, the
SIMPP, AMPP. Eric Johnston and seven
majors by the Screen Writers Guild, the Authors
League of America and officers of both
organizations.
The suit was filed in U.S. district court here
June 1. It accuses the producers and the
trade associations of conspiracy in connection
with the dismissal of the ten writers
and directors who refu.sed to tell the house
un-American activities committee whether
or not they were Communists.
ATTACKS CODE RESTRICTIONS
The defendants' an.swers to the antitrust
action are due Monday, Jime 21.
The complaint attacks the resolution passed
by the film companies last November to discharge
and refuse to hire Communists or
groups advocating overthrow of the government.
At that time the house committee
was holding hearings on alleged Communist
influence in Hollywood.
The complaint charges that through this
resolution the defendants conspired to set
up a code governing political views and
associations of people in the film industry.
It says this code impairs and threatens to
destroy the free market for original and
creative work and infringes on civil liberties
of the plaintiffs.
The plaintiffs asked the district court to
enjoin RKO, 20th Century-Fox, Loew's, Universal,
Warners, Paramount and Columbia
from any collective action or meeting on hiring
or firing of employes. Collective action
on collective bargaining is excluded.
SEEK INJUNCTION ON FIRING
They also asked an injunction to prevent
the MPAA, SIMPP and AMPP from taking
collective action "resulting in or leading to
the discharge, refusal to hire or blacklisting
of any screen writer."
The plaintiffs asked the coui-t to set up
a procedure for determining the studio motives
for firing writers if the injunctions are
refused.
Thurman Ai-nold is attorney for the plaintiffs.
They include Sheridan Gibney, SWG
president; Charles Brackett, F. Hugh Herbert,
Milton Krims, Oscar Hammerstein II,
Russell Crouse and Moss Hart.
Churubusco for Wage Cut
Due to $500,000 Loss
MEXICO CITY—The Churubusco studio
operated by RKO and Productores Asociados
Mexicanos, has asked permission to reduce
employe wages by 40 per cent to compensate
for $500,000 loss since it opened. In a petition
to the federal board of conciliation and
arbitration, the studio asked permision to
eliminate most of its employe benefits. It
claims that it has spent $1,700,000 against a
gross income of $1,200,000.
Mexican film circles attribute the loss to
a steady increase in operating casts.
At the same time that Churubusco asked
for a w'age reduction, the National Cinematographic
Industry Workers union asked the
board for a 60 per cent wage hike for studio
employes.
INCORPORATIONS
ALBANY
Gecrge J. Schaefer Associates, Inc., New
York, made a name change to Selected Films,
Inc.
Video Varieties Corp.: Formed to conduct
a production business in New York; capital
stock, 1,100 shares; incorporators: Leonard
Anderson. 132 Kimball Terr., Yonkers; George
W. Goman, 955 55th Ave.; Martin P. Henry,
903 Park Ave., New York.
Gramercy Films: Motion pictures in New
York: 200 shares, no par: Michael Hyams,
1035 Sixth Ave.; Joseph Green, 8 Gramercy
Park.
MPEA Decides on Revision
Of Holland Sales Setup
NEW YORK—Because of progress in the
restoration of the market for American Films
In Holland a revision of the sales setup has
been decided upon by members of the Motion
Picture Export Ass'n. The Bioscoop Bond,
the Dutch Film monopoly, has agreed to accept
individual membership applications from
American companies effective September 1.
MGM. Paramount, RKO, 20th Century-
Fox and Warner Bros, will operate with their
own selling and publicity organizations, but
will use the facilities of the MPEA for physical
distribution facilities of MPEA. They
will do their own selling, however. Arnold
C. Childhouse, MPEA managing director in
Holland, will act as temporary manager of
the new distribution setup.
Irving Maas, vice-president and general
manager of MPEA, who is now in Prague,
reported an agreement has been reached
with the Czech Film Corp. for a renewal
of the present distribution agreement.
Paramount Shows 'Glory'
For General Eisenhower
NEW YORK—Gen. Dwight D. Eisenhower,
president of Columbia University, was host to
a party of 45 at a private screening of "Beyond
Glory," the West Point film starring
Alan Ladd, at the Paramount screening room
June 17.
Adolph ZuKor represented Paramount and
welcomed General Eisenhower and his guests.
They included Gen. Courtney H. Hodges,
commanding general of the First army. Major
Gen. Willard G. Wyman, his chief of staff:
Mrs. Eisenhower, Mrs. John Eisenhower, Gen.
James Doolittle and Bobby Jones.
'Foreign Affair' Preview
To Benefit Press Club
NEW YORK- -Paramomn will hold a preview
opening of "A Foreign Affair" at the
Paramount Theatre Monday. June 28. Proceeds
from reserved tickets to the mezzanine
will go to the Overseas Pi'ess Club of America.
Several stars of the film will attend. Leading
film figures also will be present.
Miss Hester Hensell, secretary of the press
club, is in charge of arrangements for the
preview opening.
Musical Score for 'Kidnapped'
Edward Kay will prepare the musical score
for "Kidnapped" for Monogram.
U-I Exploitation Staff
Adds 1, Promotes 3
NEW YORK—Maurice A. Bergman, eastern
advertising and publicity director for Universal-International,
has made two additions
and three changes in the eastern exploitation
department following the recent appointment
of Charles Simonelli as eastern
exploitation manager.
The two additions are Maurice "Bucky"
Harris, a member of the field staffs of RKO
Pictures and RKO Theatres for 14 years, and
Maurice Cantillon, formerly a member of the
Warner Bros, publicity and special events
department. Harris, who started in the film
industry in 1931 at the Roxy Theatre, will
do general exploitation, specializing in handling
New York openings. Harris will also
travel to assist in the out-of-town openings
of U-I pictures. Cantillon will help develop
theatre promotion material and will assist
in general exploitation matters.
Alfred N. Mendelsohn, who has been doing
general exploitation, has been promoted to
the radio promotion post. Jerome M. Evans
has been assigned to national advertising
tieups. fashion promotions and record and
book tieups, and Herman Kass will act as
liaison with circuit advertising and exploitation
departments.
The new promotion setup will work on the
campaigns for "Man-Eater of Kumaon,"
"Tap Roots," "Mr. Peabody and the Mermaid"
and "Abbott & Costello Meet Frankenstein."
Board of Review Selects
4 Features, 13 Shorts
NEW YORK—Four features and 13 short
subjects have been recommended by the
National Board of Review in its weekly guide
to selected pictures. One short subject, "Going
to Blazes." MGM Theatre of Life tworeeler.
was given a starred selected rating
as a picture especially worth seeing.
"Feudin', Fussin' and A-Pightin'," U-I
film featuring Donald O'Connor, was recommended
for family audiences. The other feature
selections were given mature classifications.
They are; "Escape" (20th-Foxi, starring
Rex Harrison and Peggy Cummins;
"Mine Own Executioner" i20th-Foxi, featuring
Burgess Meredith and Dulcie Grey; "So
Evil My Love" iParai, starring Ray Milland,
Ann Todd and Geraldine Fitzgerald.
Shorts selections include; MGM — "Bowling
Tricks," Pete Smith Specialty; "Freddie Martin
and Keenan Wynn," Musical Merry-Go-
Round: "I Love My Mother-In-Law, But,"
Pete Smith Specialty: "The Midnight Snack,"
Technicolor Cartoon: RKO—"Big Mouth
Bass," Sportscope: "Crime Lab," This Is
America: Flicker Flashbacks, No. 6; 20th-
Fox— "Hounding the Hares," Terrytoon;
"Life With Junior," MOT; "Mighty Mouse
and the Magician," Terrytoon: U-I — "Copa
Carnival," one-reeler; "Gaucho Fiesta," onereeler.
Chinamerica to Handle
FC Product in China
NEW YORK—Film Classics has closed a
distribution deal with Chinamerica Film Exchange
of Hong Kong which will handle all
FC product in China, according to B. G.
Ki-anze. sales head. C. Y. Tom, president of
Chinamerica, who closed the deal with David
Home, foreign sales manager for FC. formed
his company six months ago.

. . . Booker
. . Daughter
. . Mrs.
>
WASHINGTON Philadelphia Drive
•Phe Salesmen's club Monday gave away $100
bonds to the following: Harry Bachman
two and Joe Grant and Hicks Theatres one
each. Milton Schwaber, Frank Storty, Elsie
Sterling, Tom Ayers, Neighborhood Theatres,
Spud Query and Sam Galanty each received
a $50 or $25 bond. Blaine Short of Theatre
Consultants, Inc., entertained W. A. Gedris,
president of Ideal Seating Co. several days.
The new Playhouse is equipped with the
Ideal's new slideback chairs.
Albert Shafer jr. is reopening the Movie
Theatre, North Beach, Md., on June 22 for
two nights a week until business opens up.
. . . Gordon
. . . Anita Rossett, secretary to
Warner Theatres: Warnerites held their
Hawaiian night festivity at the Prince Georges
Country club on Friday night
Lombard, advertising artist, is wielding scrubbing
brushes instead of paint while his wife
and daughter Anita are spending two months
in London
George Dorsey of Warner-Pathe News, married
David Schlaifer. They honeymooned in
the Berkshires . . . Frank LaFalce is vacationing
Dorreen Millett has
in California . . . resigned to join the International staff . . .
Anne DeMello's two youngsters are vacationing
with their grandmother in Colonial Beach
George Werner is vacationing.
Mr. and Mrs. Ben Lust celebrated a wedding
anniversary . Regina is vacationing
in New York . Jeff Hofheimer
is visiting her parents in Los Angeles.
. . .
. . .
Jules Girder has purchased the Imperial
Theatre, Brunswick. Md., from Sam Goldberg
Sam Cummins reports "Henry V" is
breaking all house re:ords at his Pix Theatre
Durkee Enterprises will open its 800-car
new North Point Drive-In, North Point and
Battle Grove roads, June 25 . . . The Royal
in Parksley, Va., will close for redecorating.
. . Fabian Theatres opened
Sympathy to Sam Cummins, whose sisterin-law,
Mrs. Lillian Natcheson of Baltimore,
died last week .
its 900-car new Norfolk Drive-In last Saturday
night with "Diamond Horseshoe."
Designer was Michael DeAngelis; general
contractor was Logan McCloud & Son. The
snack bar is managed by the Berlo Vending
Co., and the manager is Al Bernstein.
Joe Walsh has been appointed booking and
buying representative for the Island, New
and Powell theatres, Chincoteague, Va. He
also will book and buy for the D&L Theatre,
Solomons Island, and will book the Shore,
Mrs. Frank Hornig, Horn
Milford, Del. . . .
Theatre, underwent a tonsillectomy at St.
Joseph's hospital.
Women of Variety, headed by Sara Young
and assisted by Ethel Michalson, Kay Ford,
Tacie Davis, Lorene Boucher, Clara Lust and
Betty Paris, entertained the barkers in honor
of Father's day. There was a vaudeville show
that had the audience rolling in the aisles,
dancing, refreshments and door prizes galore.
Clubrooms were appropriately decorated.
Thanks is extended to the Hecht Co. which
contributed some of the decorations.
Metro Items: The MGM Pep club held a
dinner and dance at the Shoreham Terrace
. . . Joe Kronman is vacationing . . . Ditto
Sadie Beckert.
For Fund Begun
PHILADELPHIA-^Andy W. Smith jr., 20th
Century-Fox general sales manager; Robert
Mochi-ie, RKO vice-president and general
sales manager, and Joseph J. Unger, United
Artists general sales manager, held a meeting
with local film leaders at the Broadmoor
hoicl June 15 for the purpose of organizing
the Philadelphia campaign to raise funds for
the Will Rogers Memorial Sanatorium, Saranac.
Local representatives of all motion pictm-e
companies, exhibitor organizations and
the tradepress attended the meeting.
The three distribution heads are members
of the committee named at the luncheon
held at the Hotel Astor, New York City, June
8, to start a movement to raise fmids for
the institution. Meetings in other key cities
will
follow.
Nat Levy, eastern division manager of
RKO, and Sam Shain, director of exhibitor
and public relations for 20th-Fox, also came
from New York for the meeting. Others present
were: Lewen Pizor, United MPTO of
Pen:isylvania, Southern New Jersey and
Delaware, Inc.; Sydney E. Samuelson, Allied
ITO of Eastern Pennsylvania; Jay Emanuel,
Mo Wax and Bob FoUiard and Charles Zagrans,
RKO; Sam Diamond, 20th-Fox; Harry
Weiner, Columbia; Joseph Minsky and Harry
Berman, Eagle Lion; Morton Magill and Jack
Engel, Screen Guild; Bob Lynch and Lou
Formato, MGM; AI Davis and Sam Palan,
Monogram; Earl Sweigert and Ulric Smith,
Paramount; Max Gillis, Republic; Sam
Krugman and Norman Silverman, SRO; Bob
Smeltzer and Bill Mansell, Warner Bros.;
George Schwartz, U-I, and Mark Silver and
Salem Applegate, United Artists.
Makes New York Scenes
NEW YORK—Andrew Marton, second unit
director for the forthcoming MGM production,
"Act of Violence," shot metropolitan
background scenes June 16 at 39th street and
First avenue. "Act of Violence" was bought
by MGM from the estate of the late Mark
Hellinger.
'Wind' Opens at Elysee
NEW YORK—"Gone With the Wind,"
which is in its fourth release in the U.S.,
opened at the Elysee Theatre June 19 for an
indefinite run. The theatre was opened by
the Siritzky Bros, as a showcase for their
French-language films last fall.
Valadez in Monogram Post
NEW YORK—Alfonso Valadez has been
named manager of Monogram's Mexican office
by Norton V. Ritchey, president of Monogram
International Corp. Valadez replaces
Jorge Oiler, who will enter into a business
partnership with his brother in Puerto Rico.
Features • Serials
Westerns
* * *
KAY FILM EXCHANGES
912 Third St.. N. W. Washington, D. C.
PHILADELPHIA
•The Parents Film council is working hard on
its campaign for more suitable films for
Saturday afternoon youngsters matinees.
Latest move came when mothers of children
attending seven .schools in the Germantown
section called a meeting to which they invited
managers and owners in that area. As
a result, Warner Bros, has arranged to have
the parents select a series of feature films to
be shown at the Colonial every Saturday
afternoon for .'ix weeks.
An enterprising firm here got the idea that
theatregoers have just about all the dishes
they need. He plans to try a new- gimmick.
He will give away a phonograph record with
each admission ticket and some lucky person
will win a radio-phonograph console set.
. .
. .
More June weddings: Helen Socha, U-I, is
honeymooning with her new hubby John
Hudak in Canada . Penny Rice, Columbia
stenographer, was married June 12 . . . Eleanor
Nifa, Columbia, has set June 26 as her
day . Mary Wilkins, Columbia stenographer,
is set for wedding bells in July.
A preview was held at the Commodore of
"The Dude Goes West," sponsored by Allied
Aitists.
Henry
. .
Frank C. Walker, executive oi the Comerford
circuit in Scranton, and a former postmaster
general, has been made an honorary
member of the stagehands union . . .
Morgan, the radio comedian, is slated to make
personal appearances at the Earle in connection
With tlie opening of his first film, "So
This Is New York" . The U-I publicity and
exploitation departments are busy setting advance
work for the world premiere of Walter
Wanger's Technicolor "Tap Roots" at the
Democratic national convention here in July
Stan Schary, brother of Dory Schary,
. . .
RKO executive vice-president, is president of
the new Sound Recorder & Reproducer Corp.,
manufacturer of magnetic tape, which has
opened headquarters in Germantown. Stockholder
in the new firm is film comedian
Danny Kaye.
. .
Norristown's new amusement tax netted
slightly more than was expected during the
first two months it has been in effect. Figures
made public last week put the tax receipts at
$8,702.56, plus $86 for permanent and temporary
permits for amusements . The Click
has a "wishing fountain" into which customers
are invited to drop their wishes. The
other night, a patron came up with a cutie,
dropping in a note saying, "Wish you would
take care of this." Attached was a parking
ticket.
NEWMIRROPHONIC SOUND
JOE
HORNSTEIN, Inc.
630 Ninth Ave.. New York City
SX CLASS DISTRIBUTION FOR
'
THE ENTIRE SOUTH — thru
J ENKINS &B (JOHN)
(O. K.)
OURGEOIS
ASTOR PICTURES COMPANY
HARWOOD & JACKSON STS., DALLAS 1, TEX.
BOXOFFICE :: June 19, 1948 47

New 2,500 -Seat Hempstead Theatre
Taken on Lease by Skouras Circuit
'\--',
Imposing structure with modernistic stores to be called the Calderone Theatre
now under construction.
HARRISBURG
The Saturday morning "Action and Laugh" balcony tickets . . . The
show at the Rio, Fabian double bill house,
is becoming a summer institution for the
youngsters, Francis S. Deverter, manager, reports.
For the grand total of 17 cents the
kids get two regular features, five cartoons
and a newsreel. Doors open at 10 a. m. This to
new feature at the Rio offers some competition
to the Senate where Manager Robert
dress featured in
Sidman was the first to institute shows for
kiddies every Saturday morning, starting
early last fall. Sidman gives the youngsters
a revival of a film especially geared to children,
and an horn' of cartoons.
Amanda Deane, Colonial, will go on vacation
next week when her daughter Amanda
returns from her leave. Both are members
of the maintenance staff . . . While the revenue
in Harrisburg from the amusement tax
fell short of expectations, the same levy in
Carlisle passed the anticipated figure. In
Harrisburg revenue derived from city amusements
is 8 per cent less than expected for
the first full month, April, when the city
council realized $9,031. The total for the
partial month from March 12, date of its institution,
to March 31, was $7,012. In Carlisle
the borough fathers received $1,223.21
from April 15 to 30, exceeding estimates.
John Gibbons, Comerford manager, Carlisle,
said the tax has not hurt the total attendance,
but added more persons are buying
NEW YORK—One of the largest theatres
to be built since the war wiU be operated by
the Skouras circuit on or about April 1, 1949.
It is the Calderone Theatre which is now
under construction at Hempstead, L. I. The
house will seat 2,500 and contain eight stores
and 15.000 square feet of office space. Estimated
cost of the project is about $2,000,000.
M. Schapiro & Son Construction Co., Inc.,
is building the theatre for Dr. Prank Calderone
and the Krone Corp., who have already
signed the Skouras lease. William E.
Lescaze is the architect.
Among the new features planned is an escalator
between the orchestra and mezzanine.
The builders are studying plans for large
screen television and have consulted with
RCA engineers on latest developments in this
field. The theatre will have free parking
space for 500 cars. Across the street from
the house work has started on a municipal
parking lot for 1,000 cars.
Senate has now
switched its Friday midnight show features
to play only revivals. Last week's hit was
"The Informer" ... At the State the staff
arranged a tieup with a dress shop to plug
"Woman in Wliite." A ticket was offered
every tenth purchaser of a "White Angel"
the shop.
New White Lake House
Slated to Open July 3
ALBANY—The Ritz, a 600-seat theatre being
built at White Lake, resort town in Sullivan
county, by Max Cohen, operator of the
Broadway and Rialto in Monticello and the
Academy and Liberty in Liberty, is scheduled
to open July 3 or 4.
A new theatre is scheduled for opening in
Calicoon. Harvey English of the English circuit,
Hancock, has leased this 500-seater.
RCA Declares Dividend
NEW YORK—The board of directors of
Radio Corp. of America has declared a di\'idend
of 87 and one-half cents per share on
the outstanding shares of $3.50 cumulative
first preferred stock, for the period from April
1, 1948, to June 30, 1948. The dividend is payable
July 1, 1948, to holders of record at the
close of business June 14.
Schine's at Milford
Will Open June 24
GLOVERSVILLE, N. Y.—The Schine circuit
plans to open its new 1,800-seat theatre in
Milford, Del., June 24. Louis W. Schine, vicepresident
and general manager, will attend
the premiere with other officials.
The house, designed by John Eberson & Son
of New York, has been under construction
more than eight months. It is modernistic
in appearance, with special acoustical treatment
and an unusual amount of space between
the rows of seats. The building will
include several shops.
The house, which will take the place of
the burned Plaza, has two floors. Theatremen
will watch developments at the theatre
with much interest, because of its size. Milford
has a population of 5,000, with a considerable
drawing radius for shopping.
J. Myer Schine, president of the circuit, is
understood to have made the decision to build
a large house. DuPont and others are believed
to be considering expansion in the Milford
area.
The Milford will be under Bill Kraemer,
zone manager, and Harold de Graw, group
manager. The latter was transfen-ed to the
eastern shore from the Oneonta sector.
General Curtis, EK Head,
Awarded Order of Bath
ROCHESTER—Gen. Edward P. "Ted"
Curtis, Eastman Kodak vice-president, has
been made an honorary companion of the
military division fo the Order of Bath, one of
Great Britain's highest awards.
The award is in recognition of General
Curtis' work as chief of staff of the U.S.
strategic air forces in Europe during World
War II. He also received the Distinguished
Service Medal from the U.S. in World War
II. For his work in World War I, General
Curtis received the Distinguished Service
Cross, the Croix de Guerre, the Order of
St.
Anne and the Legion of Merit.
Receipts Continue Low
Despite Price Cuts
ST. JOHN, N. B.—Price cutting and the
cancellation of a Dominion 20 per cent war
tax have failed to stimulate boxoffice receipts
in the maritimes.
Theatre patronage has shown a steady decline,
particularly in Nova Scotia. Every center
of that province reports falling receipts.
Exhibitors say the current letdown, while
partially attributed to a seasonal recession,
also has an economic background.
Ice Stage to Bow June 23
NEW YORK—The Roxy Theatre will introduce
a new ice stage Wednesday, June 23. The
stage is premanently located just in back of
the picture curtain which has been moved
forward. The ice rink measures 60x38 feet.
The rink and special equipment cost $80,000.
Re-elect Neilson Governor
NEW YORK—Rutgers Neilson, RKO publicity
manager, has been re-elected as a governor
of the Circus Saints and Sinners at the
annual meeting of the organization at the
Waldorf-Astoria.
48 BOXOFFICE :
: June 19, 1948

. . . Dave
. . Robert
. . . Lou
. . Harold
Warner Zone Manager
Will Leave Albany
ALBANY—C. J. Latta, Warner Bros. New
York state zone manager the past seven years,
will be moved to a new
post with his company.
His new post will be
announced shortly.
A testimonial dinner
for Latta was arranged
by the local Variety
Club. The testimonial
dinner followed Latta 's
re-election as second
assistant national chief
barker for Variety
Club.
Latta was characterized
by many film
C. J. Latta
executive and Variety Club officials,
including
J. Myer Schine, president of Schine Theatres,
and Col. William McCraw, executive
secretary of International Variety Clubs.
Highlight of the dinner was the presentation
of an honorary membership in Local
284 of the Motion Picture Operators union.
Charles E. McCarthy, president of the union,
presented the membership. Chief barker
Harry Lamont presented Latta gift certificate
for an electric refrigerator, the gift of
Variety Club.
At another dinner later in the week, Latta
was presented a tape recording machine by
Warner Theatres office personnel and managers
in the Albany area. The second dinner
was held at Kaye's banquet hall here.
RKO to Hold Tradeshows
Of Four in Group Six
NEW YORK—RKO will hold tradeshowing
of the four pictures in group six of its
current schedule in all exchange centers
starting June 21.
"The Velvet Touch," Independent Artists
production starring Rosalind Russell, Sydney
Greenstreet, Leo Genn and Claire Trevor, will
be shown June 21 at the Normandie Theatre
in New York and in all other exchanges except
St. Louis and Washington, where it will
be shown June 22.
"Mystery in Mexico," with William Lundigan
and Jacqueline White, will be shown in
all exchanges Jime 22 except St. Louis and
Washington, where it will be shown June 23.
"Race Street," starring George Raft and William
Bendix, wUl also be shown on June 22
in all exchanges except St. Louis, where it
will be shown on June 23.
"Your Red Wagon," with Farley Granger
and Cathy O'Donnell, will be tradeshown in
all cities June 23 in all exchanges except St.
Louis, where it will be screened June 24,
Lesser, Poe to Represent
Walter Wanger in East
NEW YORK—Irving Lesser and Seymour
Poe, who formed a publicity partnership in
November, have become eastern representatives
of Walter Wanger. The new publicity
firm takes over from Budd Rogers, who has
become president of Realart Pictures.
Lesser was formerly manager of the Roxy
Theatre and Poe has represented various
Hollywood producers in the east.
ALBANY
'£he Variety Club golf
tournament and dinner
at the Shaker Ridge Country club will
be the biggest on record, with a minimum
of 60 players and 100 diners." Chairman Nate
The Filmrow visit of Chris
WJnig said . . .
Pope, Schine booker, was marred by a small
obstruction which lodged under his right eyelid.
He suffered for 24 hours before an Albany
opthalmologist extracted the particle
Rosenbaum, Elizabethtown exhibitor,
predicted that "Scudda Hoo! Scudda
Hay!" would do good smalltown business for
him.
Floyd Higbe visited Filnu-ow to arrange
summer bookings at his Casino in Big Moose.
It will be the first time the Adirondack
mountain resort has been on the film map
. . . Max Westebbe, RKO manager, hopped
to Cooperstown for a huddle with William C.
Smalley . Kallet, son of Myron
Kallet, president, Kallet Theatres, is breaking
into the booking end at Oneida.
Herman L. Ripps, Metro assistant division
manager, went to New York on business . . .
Jim Wotton, former chief engineer for upstate
Warner theatres, attended the testimonial
dinner for C. J. Latta, retiring Warner
zone manager.
The Ladies Theatrical club gave a farewell
party at the De Witt Clinton hotel for Mrs.
C. J. Latta, wife of the departing upstate
Warner zone manager . . . Filmrow visitors:
George Thornton, Orpheum, Saugerties;
Jules Perlmutter, Schenectady;
Don Violette,
Cairo: Charles Diecher, Schenectady: Sam
Davis, Phoenicia: Phil Baroudi, operating in
North Creek and Warrensburg: Walter Wertime,
Chestertown: Mrs. Margaret Buckley,
Bermington, Vt.
Milt Shosberg, manager of the Grand, arranged
an afternoon showing of "The Fugitive"
for priests and sisters of Albany, Rensselaer
and Watervliet at the La Salle academy.
Rev. James P. Hanrahan, diocesan
superintendent of schools, assisted Shosberg.
Phil Baroudi, Warrensburg and North
Creek exhibitor, reported that business has
been "spotty." He did the best business since
last fall with "Unconquered" . . . Marion.
18, daughter of Vincent lannacito, an officer
of the Ti'oy projectionists union, was struck
and killed by an automobile as she and a
classmate were walking along Hoosick road
returning from a swimming party at the
YWCA.
Ted Rosen, manager of Harry Lamonfs
new drive-in at Vails Mills, received a bachelor
of arts degree from St. Lawrence university.
He finished his course last February.
Ted plans to enter Albany Law school
in the fall . . . Bill Bullwinkle, son of Jack
Bullwinkle. Columbia manager, is now spending
his weekends in Albany. Working for International
Telephone, he had been living in
Rochester.
Sid Kulick of Bell Pictures, New York, visited
the Schine offices in Gloversville . . .
John Brousseau has joined the staff of the
Ritz as assistant to Manager Oscar J. Perrin.
Schine notes: Joe Miller, Albany and Buffalo
representative for Film Classics, was a
caller, as were Fred Meyers, division sales
manager: Dave Miller, district manager:
. .
Gene Vogel, local manager . George Lynch,
chief buyer, and Lou Goldstein, his assistant,
went to New York . de Graw,
former group manager in Oneonta and now
liolder of a similar post in the Maryland-
Delaware zone, stopped off en route to
Oneonta.
Re-election of Thomas J. McEnaney as
chairman of the Albany County chapter of
the National Foundation for Infantile Paralysis,
coincided with the announcement that
the March of Dimes campaign in the county
last spring netted $39,677.35 . . . Comerford's
Binghamton Theatre, managed by Willard
Matthews, has discontinued its vaudeville for
the summer . . . Paul Broderick, Paramount
traveling auditor, was at the local branch
Lichtenstein, 20th Century-Fox
Saul Ullman will head
auditor, also was in. . .
a group from Albany at the annual Fabian
golf toiunament in the Preakness, N. J.,
Country club June 24.
Mayfair Theatre Starts
Reduced Price Policy
NEW YORK—The Mayfair Theatre, currently
showing "The Time of Your Life,"
started a reduced price policy June 15. The
new prices range from 60 cents to $1.25 on
weekdays, in contrast to the former scale
which ranged from 90 cents to $1.80.
The new
Sunday scale ranges from 90 cents to $1.25.
The Radio City Music Hall recently increased
its weekday prices, but the Roxy inaugurated
reduced weekday prices for children
last fall and the Paramount put in reduced
morning prices over a year ago.
The other Broadway first run prices remain
at the war-time levels.
Nancy Stern Is Appointed
To Selznick Eastern Post
NEW YORK— Nancy Stern, producer of the
Broadway stage play, "Eastward in Eden,"
and producer of radio plays, has been named
eastern production representative of the
David O' Selznick Enterprises. She replaces
Robert Ross, who is in England on personal
business.
Miss Stern is now a director of Theatre,
Inc., for which organization she formerly
served as casting director, and she has also
served as as.sistant to Eddie Dowling and
Theron Bamberger, Broadway producers.
LRB Orders RKO Service
To Answer Union Charge
NEW YORK—The New York State Labor
relations has ordered RKO Sei-vice Corp. to
file briefs before June 26 explaining the company's
position in regard to changes made by
the Motion Picture Managers and Assistant
Managers Guild that it refused to bargain
collectively. A preliminary hearing on the
dispute was held June 16.
Gulistan Wilton Theatre Carpet
JOE HORNSTEIN has it!
BOXOFFICE :: June 19, 1948
49

. . Mayor
. . The
. . Dave
. . The
. . Joe
BALTIMORE Heavy Drop in Profits NEWARK
. . .
Uoward Wagonheim, Linden manager, is
driving a new Ford Two new golf
enthusiasts are Henry Sauber of the Pennington
and Sid Marcus of the Patapsco . . . Mike
Leventhal, Lord Baltimore, has resigned as
national director of the MPTO of Maryland
and Allied, but he will continue as eastern
regional vice-president of Allied. W. C. Allen
. . Nat Rosen, Bill
. . . Cliff Jar-
of Towson succeeds him .
Bpley and Bill Zell returned from a fishing
trip to Cape May . . . Ralph Burgess, Screen
Guild salesman, has resigned
rett is selling the Zale-Graziano fight pictures.
Gen. Norman D. Cota, former commander
of the 28th infantry division and now regional
director of the WAA with offices in
Philadelphia, was a guest of honor at the
"Arch of Triumph" Maryland premiere at
Loew's Century . Polland, UA representative,
is working on two campaigns simultaneously,
"On Our Merry Way" at the Century
and "So This Is New York" at the Mayfair.
Lois Berlin is the new secretary to Bill
Saxton of Loew's, succeeding Betty White,
Owen Schnepf, Century, is on
resigned . . .
vacation and Bob Burns is relieving . . .
Durkee's Northpoint, scheduled to open June
15, has been set back until June 25.
Bill Spates, Palace in Frostburg, Mo., has
recovered his sight and will attend his first
ball game July 1 . . . The Liberty in Kayser,
W. Va.. has been reseated . . . Jeannette
.
MacGruder, Garden, Cumberland, is in her
Han-y Cohen,
new office and likes it . . .
Brient Co.. was injured in an automobile accident
at Dudlersville. Md. . . . H. Marion
Rosin, Rio, Chesapeake City, reports that the
asparagus crop on his farm is good this season
. Smith, Northeast. Md., is visiting
in Philadelphia Embassy in
Cumberland is being remodeled.
Spriggy Lloyd of the Leader, South Cumberland,
is recuperating from a recent heart
attack . . . Bernard Gonder, Maryland, Oakland,
Md., attended the Democratic state convention
in Baltimore . Brecheen, RKO
manager, was in town visiting accounts . . .
Irvin Epley, former Royal manager, now is
managing the Carmen in Philadelphia . . .
Visitors to the Durkee office recently were
Gordon Contee, 20th Century-Fox, and
Danny Rosenthal, Eagle Lion.
Paramount Decorating Co. is redecorating
the Howard . Maryland is being put
up for sale at public auction June 23, with
the restriction that the building is not to be
used for showing motion pictures.
UA Acquires Mexican Film
NEW YORK—United Artists has acquired
distribution rights to "La Venus de Fuego,"
Mexican film, in Ai-gentina, Uruguay, Paraguay,
Brazil, Guatemala, Honduras, El Salvador,
Nicaragua, Costa Rica, Panama and
Chile.
To Show 'Executioner'
NEW YORK—"Mine Own Executioner," the
Alexander Korda production starring Burge.ss
Meredith, will be tradeshowTi in all 20th
Century-Fox exchanges in the United States
and Canada June 25.
By Disney Company
HOLLYWOOD— Stockholders in
Walt Disney
Productions were informed by President
Roy Disney that the f.rm's net profit, after
all charges, for the first 27 weeks of 1948
amounted to $68,128, equal to eight cents a
share on 652,840 common shares outstanding.
Figure compares to a net of $264,383, or 38
cents per common share, in the corresponding
period of 1947.
To^al income for the 27-week period of 1948
was $2,543,286, Disney said, comparing to $2,-
984,097 for the same period in the previous
year.
Disney, anticipating some improvement in
earnings during the second half of 1948,
cautioned that "no material improvement"
can be expected until "international currency
difficulties become less severe." He explained
that the company is being "greatly affected"
by the shortage of American dollars in foreign
countries and by the blocking of "substantial
amounts" of revenue.
As a matter of caution, he explained, the
company is heavily discounting these blocked
funds, with the result that the projected
profit margin on current product is small.
Other factors causing decreased earnings:
A "somewhat weaker" domestic boxoffice.
The high level of "all operating costs" today.
RICHMOND
\ll7alter Duval, usher at the Westhampton,
was graduated June 14 from Thomas Jefferson
Jerry Joyner, doorman
High school . . . there, is vacationing at the family cabin
near Topping, Va. He writes that the fishing
Howard Griffin, assistant to Bob
is fine . . .
Eagan at the National, is back at work after
a few days at the beach . . . Mrs. Mildred
McAnally, cashier at the National, has returned
from her vacation. Jean Overturf
filled in for her.
Jack Stone, manager at WRVA, is preparing
a big celebration for the near future
when the 200,000th ticket for the "Old Dominion
Barn Dance" is purchased. The show,
which has been presented at the theatre
every Saturday night for searly two years,
also gave the Carter Sisters a big sendoff
in their farewell appearance with the show
last week. Jack also says that the Larry
Clinton concert Sunday night was the last
band he will play until fall. The house has
gone back to pictures.
George Peters at Loew's scheduled four appearances
of the Georgia Tech Glee club at
his theatre June 15. The screen featm-e was
"Arch of Ti-iumph" . . Ernest Moore, carpet
.
. . .
man for all local theatres, made a quick business
trip to New York . . . "Happy" Jones,
boxoffice treasurer at WRVA, is making plans
for a vacation The Zale-Graziano fight
pictures were shown at the Byrd and State
with "Give My Regards to Broadway."
Acquires Sponge Fishing Story
"Beyond Five Fathoms," unpublished book
concerning the sponge fishing industry, has
been acquired for Director Elia Kazan's slate.
It
At the Belle\Tie, Upper Montclair, a new
cooling system has been operating for
Robert Kennedy, doorman
more than a week . . .
at the Bellevue, was off with a broken
shoulder . . . LaiTy Albanese, manager at the
Sanford, Irvington, is running kiddy shows
Albert Green of Irvington
on Saturday . . .
is starting in the show business as assistant
at the Sanford.
John Murray, in charge of candy conces-
. . .
sions for the Paramount, left June 15 for a
Roy Moore, recent
vacation in New England . . .
assistant at the Hawthorne, has re-
turned to Florida to go into the show business
Ben Griefer, general manager of
the Adams and Paramount, spent last weekend
at Pine Hill, N. Y. . . . Stage shows with
a single feature ended at the Adams June
16. TTie following day the house went into
its summer policy of double features.
Jack Haley, stage and screen star, visited
Seton Hall college . . . "Homecoming" was
held over a second week at Loew's . . . Summer
shows on Thursdays for children, including
an extra feature, will start soon at the
Regent. "Geronimo," which ran as a Saturday
matinee, received a good response. Cooperation
of local Italian newspapers, J. V.
Stark, manager, reports, jacked up boxoffice
on a two-day run of "Shoe-Shine."
Ann Bontempo, publicity head for Loew's
New Jersey theatres, has moved from Bloomfield
to Short Hills . . . The Broad Theatre
has installed new projection booth equipment
and furnished new uniforms for the service
staff . . . Eight thousand teen-agers attended
a special preview of "I Remember Mama"
at Proctor's as guests of Herbert Heintz,
manager. They were handed cards and asked
to tell what they thought of the film. Further
exploitation consisted of a full page co-op ad.
. .
. .
Air conditioning will be completed at the
The
Liberty, Elizabeth, within a month .
Month of Awards campaign started simultaneously
June 10 at the Hudson and Regent
theatres, Kearny . Midweek summer shows
will start at the Hudson after closing of
schools.
Hand-Picked Bookings
For EL's 'Ruthless'
HOLLYWOOD—Widespread simultaneous
openings of Producing Artists' "Rutliless"
will be bypassed in favor of hand-picked individual
bookings in strategic areas, in line
with a sales plan evolved after huddles between
Arthur Lyons, Pi-oducing Artists chief,
and William Heineman, sales manager for
Eagle Lion, which is distributmg the picture.
"Ruthless," starring Sydney Greenstreet,
Zachary Scott and Diana Lynn, has already
played 15 dates, including Baltimore, St.
Louis and Boston.
'Melody Time' Ccnnpaign
NEW YORK—The RKO advertising
will be produced for 20th Century-Fox release.
campaign
on Walt Disney's "Melody Time" wil!
feature ads in Life, Look, Collier's, Parents
Magazine. Red Book, .Saturday Evening Post,
Farm Journal and Country Gentleman and
newspaper comic section and supplements.
The ads will reach a circulation of over
80.000.000.
50 BOXOFFICE
: : June 19, 1943

iHuUyivood Uince—Suite 2iy ai 6404 HoUywoud Blvd.: Ivan Spear, Western Manager)
\
Actors and Managers
California Governor Turns Actor
Renew Old Contract
HOLLYWOOD—The Screen Actors Guild
sought to clear away obstacles in the path of
contract renewals with thi-ee established
producer organizations, by entering into a
quick interim agreement with the Artists
Managers Guild extending the present contract
to Jan. 1, 1949.
The present ticket, in effect for ten years,
was due to expire September 18. John Dales
jr., SAG executive secretary, and Adrian Mc-
Calman, AMG official, agreed on the extension
to permit actors to "concentrate their
Society of Independent Motion Picture Producers
and the Independent Motion Picture
Producers Ass'n.
Gov. Earl
It was
Warren of California
specified under the AMG-SAG compromise
that if and
donned
greasepaint to appear Ln a two-reeler when new production
made
on
contracts
the Paramount lot
are obtained,
for
negotiations
the state's
between
centennial
celebration.
actors and agents will start immediately.
The California Department
of
short. Some of the guests included Men-
At
Education
midweek,
and the motion
status of the SAG's discussions
with
picture industry collaborated in
the trio of production organizations
looked
producing
the subject, which will not be released
like this:
Negotiating committees
on a commercial basis.
representing the
guild and the IMPPA Upper photo
had met
shows Warren
once
posed at a
to exchange
studio replica
views,
of his
discussing
executive chambers,
television, reissues
while Cecil B.
and other matters.
DeMillc,
They agreed who directed the
that "every
possible
short, gazes
effort will be made at
to find formulas
him through a scenefinder.
agreeable to the actors and the producers."
Subsequent talks were delayed indefinitely
because of the sudden illness of William
Stephens, chairman of the IMPPA's committee.
New Picture
major producers' appeal from regional NLRB
ruling ordering reinstatement
Producer
of 25 studio
No meetings were scheduled during the workers involved in the 1945 walkout. The
week with either the SIMPP or the AMPP,
Will Do Video Shorts
regional NLRB had ordered the men, including
laborers, electricians and grips, reinstated
since the latter organization was awaiting
the return from New York of Y. Frank Freeman,
chairman of the board. Earlier, the assertedly refusing to assume strike replace-
in their jobs. They had been laid off after
guild had informed its members that the ment duty during the studio dispute, which
major filmmakers were willing to reopen the involved the Conference of Studio Unions and
long-stymied discussions, which broke down the lATSE.
in April when the actors charged they were
* * *
unable to persuade the producers to bargain
on a number of "vital" points, including television,
The amiual election of officers by the
reissues and other matters.
Screen Publicists Guild was merely a form-
* « «
ality since candidates were unopposed. Lesley
A new panel of officers to guide the Screen
Mason was re-elected president, with
Story Analysts for the ensuing year is headed other officers including Bill Lyon, vice-president:
Chip Cleary, financial secretary: Bar-
by Kay Lenard, president, and includes Giulio
Ansuso, vice-president: Margarite Stearns, bara Best, recording secretary: Len Shannon,
treasurer: Milton Stein, warden and
recording secretai-y: Sonia Volachova, corresponding
New Hollywood Producer
secretary: Doris Leavitt, treas-
conductor: Milton Gottlieb, continuing as
urer; and Angela Rouse, financial secretary. buisness manager; and Don Reeve. Bill Sill
been organized to
• • *
and Walter Seltzer, trustees. The pubUcists
Echoes of the 1945 studio strike were heard also discussed the status of contract nego-
when the National Labor Relations board set
June
> energies" on negotiating new producer agreements.
Agreements under consideration concern
the Ass'n of Motion Picture F>roducers, the
tiations with major producers. National
Screen Service and CBS.
Warren was guest of honor at a liuicheon
given by Henry Ginsberg, Paramount
studio head, preceding filming of the
dell SUberberg; Samuel J. Briskin, Paramount
executive; Sheriff Eugene Biscailuz;
DeMille; Governor Warren; Ginsberg;
Betty Hutton; Dr. Herbert Bolton,
technical adviser; scenarist Jack Roberts;
Francis Noel of the Education department,
and Grant Leenhouts, who represented
the motion picture industry in the
production.
HOLLYWOOD—Lester Cutler, head of the
newly formed National Pictures, has announced
plans to make a series of 13 television
shorts to be offered for video sponsorship.
Cutler, whose plans also call for a program
of three features for Eagle Lion distribution,
said each of the television shorts would run
for 15 minutes. He said they would be produced
in the interims between making the
EL features. The same stage space and
technical staff will be used on the video productions,
Cutler said.
HOLLYWOOD — Orbit Productions has
produce three features for
Eagle Lion release. "Parole," a semidocumentary
about the paroling of gangsters, will
be its first picture. Company is headed by
Alfred Zeisler, Anthony Z. Landi and Robert
S. Butts.
BOXOFFICE :: June 19, 1948
51

LUCIEN
STUDIO PERSONNELITIES
Barnstormers
Monogram
RODDY McDOWALL was set to head the cast ol
a summer stock company which will present John
Patrick's "The Hasty Heart," opening June 23 in
the Lobero Theatre, Santa Barbara.
JIMMY WAKELY was signed as guest star of the
western jamboree to be staged July 3 at Constitution
hall, Washington.
Paramount
BETTY HUTTON will open a week's engagement
at the Golden Gate Theatre in San Fr

: Home,
; Sinatra,
'
I
;
release,
I the
I
\
a
]
members
I
i
to
;
gun
I
winners
.
REO
Sol Lesser signed KARL STRAUSS as head cameraman
and BERT BRISKIN as assistant director lor
"TarzOn and the Arrow oi Death." McCLURL
CAPPS was named art director and KARL STRAUSS
cameramcm.
FRED KNUDTSON draws the editorial assignment
on "Interference.''
Republic
Assignments for "Grand Canyon Trail" went to
REGGIE LANNING, cameraman; JOHNNY GRUBBS,
unit manager; JACK LACEY, assistant director;
FRANK HOTALING, art director; HARRY SCHAn»
musical director, and TONY MARTINELLI, film editor.
ARTHUR HEINEMAN was named production assistant
to Leonard L. Levinson, president ot Impossible
Pictures, Inc., cartoon production unit.
United Artists
JEROME PYCHA JR. was signed by James Nasser
for the art directorship of "Some Rain Must Fall."
Universal-International
CLYDE DeVINNA was set as cameraman on the
second unit of "Family Honeymoon."
Sound technician ROBERT PRITCHARD and film
editor FRANK GROSS were assigned to "Mexican
Hayride."
Title Changes
Columbia
"Hearsay" is now known as THE DARK PAST.
LOSER TAKE ALL was set as the final title of the
action drama filmed as "Winner Take Nothing."
The upcoming Durango Kid western, "The Gun
Brand," was renamed QUICK ON THE TRIGGER.
Eagle Ldon
"Born to Fight" becomes IN THIS CORNER.
Monogram
MUSIC MAN was set as the release title of Ihe
Phil Brito-Freddie Stewart starrer formerly known
as "Melody Man" and "Manhattan Folk Song."
Universal-International
MISS NUMBER PLEASE was announced as the new
title of the Deanna Durbin starrer previously known
as "Everybody's Sweetheart" and "Washington
Girl."
Stars Entertain Press;
Some Win New Honors
HOLLYWOOD — Newshawks who have
helped build motion pictures to their present
peak of popularity were on the receiving end
of the favors, for a change, when a dozen
top Hollywood personalities went all-out to
entertain the Greater Los Angeles Press
club's anniversary ball at the Palladium. The
affair was staged the same day on which
President Truman was guest of honor at a
Press club luncheon.
Appearing in a show produced by Mervyn
LeRoy, and with music supplied by Harry
James, were Abbott and Costello, Jimmy Durante,
Danny Thomas, Eddie Cantor, Lena
Peggy Lee, Hoagy Carmichael, Frank
Mickey Rooney, Van Johnson and
Marie Wilson.
• • •
Douglas Fairbanks jr., who stars in and
produces pictures for Universal-International
was appointed national chairman for
amusement industry of the Olympic
games fund committee. The appointment
was made by Avery Brundage, president of
the national committee. Fairbanks' goal is
$15,000 contribution from sports-minded
of the film colony. The fund will
be used to send southern California athletes
Olympic trials in the east. He will also
for another $30,000 to provide passage for
to the Olympic games in London in
August.
For their work in 20th-Pox's "The Iron
Curtain," Producer Sol C. Siegel and stars
Dana Andrews and Gene Tierney were
awarded annual Americanism awards by the
Marine Corps league. They have been invited
to attend the league's yearly meeting
in Newark, N. J., in July for formal presentation
of the citations.
—
^|P1 INCE many of them were formerly
^^ newspapermen—and even press agent.s members of the Screen Writers Guild,
individually and collectively, should have a
keen appreciation of the normal need of good
public and press relationships. Furthermore,
the buffeting that organization received and
subsequent to the recent hearings on alleged
un-American activities in Hollywood before
the J. Parnell Thomas congressional committee
brought SWG into a focal point where
such need is more than normal.
Despite which, SWG's press relations are
probably the worst of any of Cinemania's
unions and talent groups. The lackadaisical
and indifferent attitude of the scriveners' organization
as concerns its current litigation
is
illustrative.
When it became known that, after months
of preparation, Thurman Arnold—former
trust-buster retained by the SWG—was about
to seek an injunction against implementation
of the film industry's non-Communist hiring
policy, reporters and other interested parties
made every effort to garner additional details.
Prom the standpoint of legal precedent
as well as a determination of industry policy,
the action to be undertaken for the guild
by Arnold was—and still is—of enormous
significance.
However, when trade press representatives
approached the SWG's only local accredited
public relations spokesman for this added information,
they found themselves up against
a situation where it was impossible to ascertain
even so commonplace a detail as where
Arnold planned to file the suit—whether
locally or in the east. The SWG's source of
information maintained that only Arnold
could answer that question—and that Arnold
was, at the moment, in Washington, D. C.
It subsequently developed that Arnold filed
the action in a U.S. district court in New
York—a fact which, if not known by guild
representatives in Hollywood, certainly should
have been, and should have been relayed to
interested members of the press.
In most other respects as concerns that suit
the guild spokesmen were equally vague and
their available information was correspondingly
scanty.
It could prove advantageous for SWG officers
and directors to desert their ivory
towers sufficiently long to investigate the
job being done in public and press relations
by its contemporary, the Screen Actors Guild.
Very rarely does SAG reach a policy decision
or make a newsworthy move that complete
and immediate information thereon isn't supplied
to the trade and lay press. In fact, SAG
usually furnishes outlet's for news about
Hollywood with copies of all communications
to its members. In charge of SAG's press
department is competent and accommodating
Buck Harris, whose forthright activities are
largely responsible for the actor organization's
friendly relationship with film colony
newsmen.
There are plenty of SWG members currently
out of work—possibly the highest percentage
of unemployment in any Hollywood
talent organization. The ranks of idle scribblers
could be cut by one, at least, if some
member were hired to serve as the outfit's
press agent.
Eyebrows-raising intelligence from Edith
Gwynn's column:
"Speaking of the opus ('Yellow Sky'),
20th Century-Fox didn't have to remake a
stitch of the wardrobe originally intended for
Paulette Goddard when she was replaced by
Anne Baxter. Anne literally fitted right into
Goddard's pants—because her entire wardrobe
in the flicker consists of a pair of old blue
jeans."
Undoubtedly such limited attire will prove
a boxoffice asset, especially among male
ticket-buyers, but it may encounter a bit of
resistance from the censors. And Gypsy Rose
Lee may be green-eyed.
In view of the egg laid by a recent press
party, impresarioed by Paul "Gadgets" Mac-
Namara. on behalf of David O. Selznick's
"Mr. Blandings Builds His Dream House,"
Hollywood's free-lunch snatchers are suggesting
that the title be changed to "Mr. Blandings
Builds His Hen House."
In the same vein, and in connection with
the recent move of John Joseph's Universal-
International publicity department, it is suggested
that a feature might be built around
the title, "Mr. Joseph Builds His Dog House."
The department was transferred to the
quarters formerly occupied by Walter Lantz'
cartoon-producing unit, which is right across
the street from the Olson Egg Co. So the
railbirds are not forgetting to call attention
to the fact that the walls of the new quarters
long since were conditioned to comics nor
the possibiUties of eggs being laid on both
sides
of the thoroughfare.
One of the first history-making items to
emanate from the U-I blurbery in its new
home:
"Continued refusal by Joe, veteran chimpanzee
film animal, to perform his role with
Joan Fontaine and James Stewart in Rampart's
'You Gotta Stay Happy' . . . prompted
Producer Karl Tunberg to call for help in the
person of Dr. Bernard Gindes, president of
the National Psychiatrists Ass'n. Accordingly,
Dr. Gindes will psychoanalyze Joe in an effort
to determine the reason for the lethargy."
Maybe Joe is smell-bound.
At least the item establishes that, despite
the Morris Plan aspects of the new offices,
there has been no letdown in the monkey
business in Joseph's baOiwick.
—
BOXOFFICE :: June 19. 1948 53

Z^x^ecd^ilue
East: Hal Roach sr., checked out for New-
York for conferences with eastern television
executives concerning plans for launching a
video production program. He also will confer
with Metro officials on his slate of films
for that company.
• • •
East ; Producer Edward Small will head for
Manhattan to spend the summer months.
Small takes off when his current picture for
United Artists winds up camera work.
* * *
South: Producer Edward A. Golden is
heading for Dallas to confer with Bob O'Donnell,
head of Interstate circuit, regarding the
premiere of "Texas, Brooklyn and Heaven"
in Interstate's key Texas houses. The film
will be released by United Artists.
• * *
West: Producer-Director Otto Preminger
returned to his desk at 20th-Fox following
three weeks in London where he inked some
English players for top roles in his next assignment
on the lot.
• • «
West: Back from 20th-Fox parleys in
Gotham was Frank Seltzer, head of Frank
Seltzer Productions, who huddled on distribution
plans for his just completed thirjl
picture for 20th-Fox.
* * *
East: Hal Wallis, head of the sharecropping
independent unit releasing through Paramoimt,
trained to New York to discuss his
future production and release plans with
eastern toppers of the company.
» *
West: N. Peter Rathvon, RKO president,
returned from Gotham, where he spent five
days confen-ing with the company's eastern
representatives on various business matters.
• • •
West: Eagle Lion Producer Bryan Poy
pulled in from New York, where he arranged
preliminary details concerning his upcoming
A-bomb film.
* • *
West: Alex Evelove, Warners' studio publicity
director, checked in following two weeks
of home office conferences with Mort Blumenstock,
vice-president in charge of advertising
and publicity.
• • *
^n424Mi^^d.
East: Accompanied by Tenney Wright,
Warner studio manager. Jack L. Warner will
check out late this month for England to
set up a production organization at the
company's reconstructed Teddington studios,
which have been idle since World War II.
* • •
East: Neil Agnew, president of SRO, returned
to his New York offices after a quick
trip to the coast, during which he huddled
with local executives on progress being made
in plans for transferring SRO's headquarters
from Gotham to Hollywood.
West: Marvin Schenck, Loew's, Inc., vicepresident,
came in from New York for a week
of conferencese with L. B. Mayer, Ben Thau
and other Metro studio executives concerning
the 1948-49 production lineup.
East: Steve Broidy, Monogram-Allied Artists
president, and George D. Burrows, executive
vice-president and treasurer, headed for
Manhattan for distribution conferences with
eastern representatives of the two companies.
East:
* • *
Harry Popkin, head of Cardinal Pictures,
producing for United Artists, headed
for Gotham to complete plans for production
in New York of his next UA entry.
West: Returning from a ten-day jaunt to
New York was John H. Auer, Republic producer-director,
who has begun preparations
for his next assignment before the cameras.
West: Howard Dietz, advertising-publicity
director for Loew's, Inc.. checked in to screen
new Metro product and discuss exploitation
and advertising plans with studio executives.
Dietz planned to confer with Charles Einfeld,
president of Enterprise, concerning forthcoming
Enterprise pictures to be released by
Metro.
East: Robert Welch, Paramount producer,
checked out for Manhattan for parleys with
eastern company toppers on distribution
plans for his latest two films.
'Blandings' Premiere
At 4 Houses June 29
HOLLYWOOD—"Mr. Blandings Builds His
Dream House" is set for its western premiere
June 29 at four Fox West Coast houses, the
Chinese, State, Loyola and Uptown. The
picture was produced by RKO and is being
distributed by SRO.
It will be followed here by another SRO
entry, "The Paradine Case," in the same
four
theatres.
* * *
RKO is concentrating its field exploitation
staff on a statewide Oklahoma premiere of
"Return of the Bad Men." Western, with
Randolph Scott, Robert Ryan, Anne Jeffreys,
George "Gab'oy" Hayes and Jacqueline
White, has been booked in 100 situations covering
50 Oklahoma cities and some parts of
Texas.
* • •
A nationwide series of "Girl Friday" previews
of United Artists' "My Dear Secretary"
has been set up by Producer Harry Popkin at
which guests will include secretaries to U.S.
governors, key city mayors and other dignitaries.
Screenings will be held just previous
to the film's opening engagement in each city,
with comments from the "Gu-l Fridays" to
be used in subsequent newspaper advertising.
* * *
During their recent Los Angeles conclave
100 members of the World Assembly of Moral
Rearmament were guests at Metro for a
special screening of "The Search" and a tour
of the lot, arranged by Ida R. Koverman.
The delegation was led by its founder, Dr.
Frank N. D. Buchman, and including representatives
from foreign nations.
'Blandings' Home Opens
HOLLYWOOD — Beginning a series of
openings of "Blandings dream houses"
throughout the nation, the local model home,
first of 73 in the U.S., was opened to the press
and televised, was attended by Cary Grant and
SRO. P>roceeds from the sale of tickets
through which the house will be given away
are earmarked for the building fund of the
Medical center. The local opening, broadcast
and televised, was attended by Cary Grant and
Myrna Loy, stars of "Mr. Blandings Builds
His Dream House," and other film and civic
celebrities.
West: Louis S. Lifton, publicity and advertising
director for Monogram and Allied
Artists, was due in after setting up special
screenings of the King Bros.' "The Dude
Goes West" in Manhattan. Lifton also sat
in on Monogram-AA production, distribution
and exploitation conferences.
* « *
West: Walter MacEwen, of the Lasky-Mac-
Ewen independent production organization
at RKO, returned from a flying trip to England
and Scotland. While in London Mac-
Ewen looked over studio facilities for production
of an upcoming film.
* * •
West: Frank Rosenberg returned from New
York after conferences with the Universal-
International homeoffice on advertising and
sales plans for his first independent picture.
While in the east he huddled with William
A. Scully, Maurice Bergman, Ben Serkowitch
and other U-I officials.
West: Conferences with President Harry
Cohn on new product will occupy Nate Spingold,
Columbia vice-president, during his
current two-week stay in Hollywood.
L. D. Grignon Is Speaker
HOLLYWOOD—In the first
meeting to be
staged since the recent semiannual convention
in Santa Monica, the Pacific coast section
of the Society of Motion Picture Engineers
held a session at RKO with L. D.
Grignon of 20th Century-Fox. as the featured
speaker. S. P. Solow was chairman of the
gathering. Grignon elaborated on the report
he presented at the SMPE convention on
flicker in motion pictures, discussing the application
of testing methods ."ind remedial
measures. Film demonstrations were also
projected.
To Film Pearson Career
HOLLYWOOD—Highlights in the career
of Newspaper Columnist Drew Pearson will
form the basis for "The Washington Story,"
an addition to Columbia's production schedule,
much of which is to be filmed on location
in the nation's capital. Pearson will appear
in and also narrate the semidocumentary
featm-e for which a producer and director will
be selected shortly.
'Cross' Meg to Kraike
HOLLYWOOD—Production reins on "Crlss
Cross," new Burt Lancaster vehicle at Universal-International,
were shitted from Jules
Schermer to Michel Kraike when it was decided
to rush another Schermer production,
"Illegal Entry," before the cameras immediately.
J
54
BOXOFFICE :
: June 19, 1943

I
Salt Lake Mayor Asks
Ticket Tax for Cities
SALT LAKE CITY—A demand that the
government abandon the amusement
federal
taxes and let cities enter that revenue field
was made here last week by Mayor Earl J.
Glade, who has been active executive of several
national municipal groups. He made
the appeal in a statement in the Salt Lake
Tribune, morning paper.
The mayor specificially declared that "Salt
Lake City is entitled to the amusement admission
taxes now levied by the federal government
and also should receive some payment
in lieu of property taxes on government
property in the city."
CITIES NOT GETTING SHAKE
He said that cities are faced with increased
responsbilities and heavier obligations and
must find new sources of revenues. He
charged that many American cities are not
getting their share of taxes from the federal
government and called upon legislatures, labor
organizations, business groups and citizens
generally to support a drive to obtain
more revenue. Admitting "there is quite
properly an incessant demand for lower
taxes," he asked that the national and state
governments cut taxes, not the cities. He
contended that people who live in the cities
are called upon to pay the bulk of taxes.
"Salt Lake citizens pay Uncle Sam $50,-
000.000 a year in income and other taxes, but
precious little of it ever comes back to the
city," he said. He pointed out that the state
collects $114,000,000 a year in sales taxes
(part of this being from theatregoers i but
the city receivees little of this back to run
the government."
THEATREMEN ARE CRITICAL
Local theatremen when asked for their reaction
to the mayor's plea, said there might
be some expectation of the federal government's
removing the admission tax, but that
if the cities got hold of the power to tax, they
probably never would give it up.
Ogden and Salt Lake have a special business
tax, the former having a licensing tax
directed at theatres. This recently was cut
in half. The latter has no special tax on
theatres beyond the regular business taxes.
The state of TJtah does have the 2 per cent
sales tax in effect, which also affects theatre
admissions.
Service Films Are Hitting
New Production Stride
HOLLYWOOD—So-called "service" pictures
dealing with 'Wesr Point and Annapolis,
once very popular as celluloid subjects, appear
to be hitting the comeback trail. A survey of
studio schedules reveals at least three such
vehicles in various stages of preparation or
production for release during the coming year.
Latest to announce plans ic 'Warners which
is readying a Technicolor subject, "Classmates,"
a large portion of which will be filmed
on location at West Point. Lou Edeiman, producer,
checked out recently for the academy
to confer with West Point officials
On the Columbia docket as an upcoming
Wallace MacDonald production is "Annapolis."
Recently completed by Paramount and set
for its trade screening June 10 was "Beyond
Glory," an Alan Ladd starrer, also v.ith West
Point as its locale.
BOXOFTICE :: June 19. 1948
At 'Melody Time Debut in Portland
The convention of
the General Federation
of Women's Clubs in Portland,. Ore.,
coincided with the recent premiere of Walt
Disney's "Melody Time," which was preceded
by a reception attended by, left to
right: Arthur DeBra, Motion Picture
.\ss'n of America; Pete Thorn. RKO
salesman; Dick Lange, RKO branch manager;
Ted Gamble, president, TOA; Mrs.
Mexican Revolt Film Slated
HOLLYWOOD— "The Eagle on the Cactus,"
a historical yarn about the Mexican revolution,
has been added to Norman Productions'
schedule. Present plans, according to Harold
Hecht, president, call for the picture to be
produced entirely in Mexico, utlizing actual
cities and locations which figured prominently
in the revolution. No release has been
set for the film, which Gilbert Roland and
Ernest Pascal will script from Roland's
original.
Discuss Economy Need
HOLLYWOOD—The current status of the
foreign and domestic markets and the need
for economy in filmmaking were discussed
by speakers at a forum meeting sponsored by
the Hollywood Foreign Correspondent Ass'n.
Speakers w-ere Producers Henry Blanke and
Harriet Parsons. Director Jean Renoir, Maria
Montez and Jean Pierre Aumont. Blanke
and Miss Parsons detailed new production
trends and both emphasized the necessity for
budgetary caution in view of unsettled business
conditions at home and abroad.
Armendariz to 'Tulsa'
HOLLYWOOD—Pedro Armendariz and
Robert Preston have been signed by Producer
Walter Wanger to play starring roles opposite
Susan Hayward in the Technicolor production,
"Tulsa." Set to go before the cameras
late this month, the picture will be directed
by Stuart Heisler for Eagle Lion release.
Eugene Frenke to 'Willie'
HOLLYWOOD—Walter Wanger has signed
Eugene Frenke as associate producer on "The
World and Little Willie," starring June Lockhart.
This will be Wanger's second film for
Eagle Lion. It is set to roll early in August.
Frenke will take a leave from his own independent
company, United California Productions,
to handle the Wanger assignment.
w
Joseph Chessner, chairman of the motion
picture committee of the General Federation
of Women's Club; George Murphy,
screen star; Russ Morgan, RKO field man.
The Portland, RKO exchange arranged
the reception for the women clubmembers.
Manager R. H. Lange acted as a host.
Murphy flew from Hollywood to address
the Junior night assembly of the convention.
M-R-S Pictures Acquires
'Inner Sanctum' Rights
HOLLYWOOD—Screen rights to the Inner
Sanctum radio show and mystery stories
have been acquired by a newly-formed independent,
M-R-S Pictures, headed by Richard
B. Morros, Boris Morros' son; Samuel Rheiner
and Walter Shenson. former Columbia
studio publicist. Release through Film Classics
has been secured for the initial trio.
Kickoff vehicle, to roll early next month
at Hal Roach studios, will be "Inner Sanctum."
Series was at one time owned by Universal,
which turned out six pictures and then allowed
the screen rights to revert to Simon
and Schuster, publishing house.
Next Lash LaRue Films
Under Way in Mid-July
HOLLYWOOD—Next two in the Lash La-
Rue sagebrush series being produced by Western
Adventure Pictures for Screen Guild release
will get under way in mid-July, with
Ron Ormond producing. Titled "Tombstones"
and "Hell's Half Acre," they will be megged
by Ray Taylor.
Ormond's first two LaRue westerns, "Dead
Man's Gold" and "Mark of the Lash," have
been completed.
New Southside Theatre
Rises in Los Angeles
LOS ANGELES—A new theatre building is
being erected in the Howard district here for
Southside Theatres, Inc. The masonry structure
will contain 12,500 square feet of floor
space and will cost $85,000.
Add Joan Crawford Film
HOLLYWOOD—"Flamingo Road," novel by
Robert and Sally Wilder, was added to the
upcoming slate of Michael Curtiz Productions
as a Joan Crawford starrer, for Warner release.
Curtiz will direct and Jerry Wald will
produce from a screenplay by Richard
Brooks.
55

. . . Paramount
. . Larry
. .
Dtive-ln Openings and Projects Dot
Five States; Cost Up to $200,000
SAN FRANCISCO—New Drive-In theatres
are scheduled for openings in five western
states in forthcoming weeks. Drive-Ins to
be constructed or opened in Idaho. Colorado.
Utah. Washington and California include:
Caldwell, Ida.—New drive-in to open July
1, built by J. F. Knuth of Meridian. Th.s is
the second of two new drive-ins here. The
first, a $50,000 house built by Northwest Theatres
opened in May.
Jerome, Ida.—Construction has been completed
on the Jerome Auto Theatre, owned by
Russel Tweedy.
Pueblo, Colo.—Construction was completed
at the new drive-in, built here by L. R. Semon.
Ogden, Utah—Construction has begun on
the Mount Ogden Drive-In, a $50,000 project
scheduled to open July 1. The project is
owned by D. W. Stephens and M. R. Stephens.
It will be equipped with RCA sound equipment.
Omak. Wash.—A $50,000 drive-in. the first
of its kind in the Okanogan valley, will be
built by Adolph Verrelman and Guy Bishop.
It will have a 250-car capacity.
Lynwood, Wash.—The 700-car Sno-King
Drive-In, north of Lynwood, has been completed
and is in operation.
Mill Valley, Calif.—Motor-Movies, a new
560-car drive-in has been completed.
Reseda. Calif.—A new drive-in will be built
here by the Reseda Drive-In Theatre Corp..
at a cost of $200,000. Opening date Is set for
August.
Lynwood, Calif.—American Drive-In Theatres
will build a $125,000 drive-in as part
of a $200,000 amusement park here. It will
have an 840-car capacity.
El Cerrito, Calif.—A new drive-in theatre
ATTENTION DRIVE-IN THEATRE OPERATORS
Send for Our Special Trailer Ideas
for Drive-In Theatres
Motion Picture Service Co.
125 Hyde St., San Francisco 2, CaUf.
SOUND with the quality of
"IN-PERSON PERFORMANCE"
FOR GREATER LISTENING PLEASURE
So\indhoads,Ainpliiiers, Two-Way H

n
Artificial Moonlight
At Yakima Drive-In
YAKIMA, WASH.—A high gleaming tower,
replete with blazing neon signwork. marks
the 800-car Tower Drive-In, the 18th theatre
to be opened by Frederick Mercy sr. during
his long career in exhibition.
The large 44x58 screen, with its giant steel
framework, will in time have the appearance
of being suspended in "moonlight," for a
shrubbery forest has been planted around the
base of the screen. The moonlight, the manufactured
type, will originate from a giant
100-foot tower in the rear of the division.
Built at a cost of $215,000, the Tower is one
of the nation's most advanced outdoor theatres.
Incar speakers provide the ultimate
in controlled volum* for patrons. The patron
merely pushes a button to bring the Serv-
Mobile for service or refreshments. More
than 44,000 square yards of asphalt coated
the ramp with a special covering to provide
the ultimate in driving comfort. And 164,000
feet of wire, from fine strands to heavy
cables, were required.
A long-time Mercy staff member, Joe
Grimsley, will manage the new Tower.
Should junior get tired of watching the
screen he can go to the Tower playground,
located in a sunken area between the screen
and the first row of car stalls. Here he will
have his choice of scores of amusing devices
for kids. Mercy plans to provide ponies for
the playground users. The Tower forms the
pivotal point of the Mercy amusement zone.
In future time scores of amusement rides,
a swimming pool, skating rinks and possibly
a big baseball park and concessions will radiate
from the drive-in.
Beautiful and extensive landscaping is still
under way to give the area a lovely parklike
appearance.
Theatre equipment, other than RCA, was
supplied by Modern Theatre Supply, Inc., of
Seattle, and by B. F. Shearer Co., also of
Seattle. T. F. Hargis jr., Yakima, was the
architect, and Yakima contractor W. M. Yeamon,
held the general contract for construction.
Lauds Motion Pictures
As Teacher of Truths
SALT LAKE CITY—Miss Charlotte Tompkins,
well-known Episcopal educator who arrived
in Salt Lake City recently to participate
in the Utah summer conference of the Protestant
Episcopal church, emphasized the
value of the motion picture as a means of
bringing creative drama to the public for instructional
purposes, in an address here.
"Ti'uth can be taught more clearly and
more rapidly by means of drama than by
any other method, and religious educators at
last are beginning to appreciate that fact,"
Miss Tompkins declared.
Miss Tompkins further declared that the
use of motion pictures and other visual aids
for religious instruction has increased approximately
30 per cent since World War I.
Star Hands Out Brushes
LOS ANGELES—The opening day of Columbia's
"The Fuller Brush Man" here was
highlighted by the appearance of Adele Jergens,
who is featured in the picture. Miss
Jergens was on hand to pass out brushes to
the first 250 feminine patrons at the Pantages
Theatre at noon and at the RKO Hillstreet
in the evening.
All of which are offered by and are immediately at
your service from the four Pacific Coast offices of the
B. F. Shearer Company
ENGINEERING: Starting with the selection
of the site through to screen satisfaction for
your
patrons.
SOUND EQUIPMCNT: Is the most important
single item of any Drive-In Theatre. Let us
demonstrate the Latest and Best.
SPEAKERS: The newest improved IN-CAR
speakers with concession service signal light.
PROJECTION EQUIPMENT: Experience proved
equipment to properly provide maximum
illumination and picture definition on the
large screens which ore deinitely a MUST in
all Drive-In Theatres.
HIGH AMPERAGE ARC LAMPS: Specially
designed to handle the high amperage necessary
or DRIVE-IN Theatre projection.
MOTOR GENERATORS AND RECTIFIERS:
Whatever your individual preference for your
arc-lamp power supply, we offer the best of
its
type.
CONCESSIONS: Revenue producing
merchandising
equipment to enable the exhibitor to
reap the utmost from this lucrative field.
From a carbon to a Complete Theatre Installation
You will find
SERVICE AND SATISFACTION GUARANTEED BY
B. F. SHEARER COMPANY
*7Aealie C^uifxtnetit SpacialuU
lOS ANGELES: 19S4 South Vermont . Rochester 1145 • PORTLAND: 1947 N. W. Kearney • ATwjter 7543
SAN FRANCISCO: 243 Goldee Gate Ave. . UNderkill t-iaiS • SEATTLE: 2311 Seconil A«e. . Elliott 1247
1
BOXOFFICE :: June 19, 1948
57

. . Hyman
. . The
. . Ladies
. . RKO
SAN FRANCISCO
. . .
f^harles Ide, a South San Francisco exhibitor,
will build a 500-seat stadium-type theatre
in Soquel at a cost of $60,000. It will be
the second started in central Santa Cruz
country. In January 1947 Arthur Mayer and
Joseph Jacobs began work on a $70,000 theatre
in Capitola, which is now only half completed
since construction was delayed
Ground
many
months by federal regulations
has been broken for the construction of
Escalon's new theatre. It will be of Spanish
architecture. Frank Peters who operates the
Manteca, Riverbank, Ripon, Salida and the
present Escalon Lyric, is the owner.
Don Avery, owner of the Etna, says he
hopes to open a theatre in Fort Jones by
July 4 . . . The Contra Costa Motor-In has
told patrons it would be unable to announce
coining attraction for several weeks because
of difficulties over bookings. The theatre is
trying to get first runs.
. .
The United Artists Theatre staff in Berkeley
knew what to do when the lights went
out and the camera stopped. The members
of the staff entertained customers with a
community sing when a power failure occurred.
Not a patron left during the 48-
minute blackout, according to Manager Kenneth
Workman . board of the Reno
Little Theatre has re-elected Blythe Bulmer,
Kenneth
Leona Fowler and Ralph Douglas .
P. Allen has been elected president of
the Alameda Little Theatre, Inc. . . . Manager
Peter J. Garrette says practically every
seat in the Yolo was taken at a free show
sponsored by the merchants committee of
the Woodland Chamber of Commerce.
John R. Fredericks has assumed management
of the Fox and Hyde theatres in Visalia.
He succeeds Robert Benton who has been
transferred to management of the Pox and
Ritz in Hanford.
Tallulah Bankhead, currently appearing
on the stage here in "Pi-ivate Lives," was
also on a local screen in "A Royal Scandal."
The Vogue was right in there pitching and
did an excellent business . night at
the Variety Club was headed by Warner and
Leigh, song stylists from the Music Hall in
New York . . . The junior executive committee
put on another dance at the club.
Ten finalists appeared on the stage of the
Golden Gate to compete for the title of "Miss
San Francisco of 1948." Tlie affair was
staged by Zetta Jones and Dean Maddux was
emcee. The winner was to compete in the
state finals at Santa Cruz . exchange
presented a tradeshowing of the Walt Disney
musical "Melody Time" . Maybe vaudeville
won't stay away too
. .
much longer. On June
30 Betty Hutton will take over the stage at
the Golden Gate.
Melba Crafton of Lawrence Borg theatres
left for a vacation in Seattle and inland
.
points . . . Elsie Feehan, wife of the late
Wally Feehan who operated the Moulin
Rouge in Oakland, died Rotus Harvey,
Abe Blumenfeld. Gerald
. . .
Hardy and Homer
Tegtmeier took off for a long weekend fishing
trip . . . Bill Peters, Manteca, was in a
few days Levin, General Theatrical,
vacationed in Richardson Springs.
Paul Schmuck is the U-I salesman . . .
King Trimble is the new Paramount salesman.
Andy Anderson will take over office
. .
manager duties at Paramount, replacing
Jack Stevenson .
Dick Colbert, formerly of
Salt Lake, is local city salesman.
Rudy Vallee, who is appearing here in
"Harvey" went before the cameras at the
Motion Picture Service Co. to make an appeal
for the Variety Club's pet charity, the fund
for blind children.
Dorothy Haley, B. F. Shearer and Frieda
Fleishman of National Screen, will represent
the Film Colony club at the Red Cross convention
here . Mel Hulling, Howard Butler
. .
and Jim Myers of Monogram returned from
a sales meeting in Chicago.
Television Takes Over
Best Film Customers
SANTA MONICA—The film industry was
told that it is losing some of its best customers
to television.
Ralph B. Austrian, treasurer of the Society
of Motion Picture Engineers told the organization
convention here that television might
encourage stay-at-home entertainment in
preference to motion pictures.
He reported on a recent survey of 415
sample owners of television sets. Tlireefourths
of them, he reported, said they stay
at home more often and half said they went
to fewer motion pictm-es.
Santa Monica Theatre
Is to Be Remodeled
SANTA MONICA. CALIF.—Remodeling of
be un-
the Fox West Coast theatre here will
dertaken at a cost of $18,000. Included in the
project are new steps and ceilings, concrete
work, roof covering, glass and tile work. The
job will be handled by Fox West Coast.
WESTERN DEBUTS IN OLD WEST—
Santa Fe, N. M., was the scene for the
recent world premiere of "Four Faces
West," the Harry Sherman production
for Enterprise, released by United, Artists
at the Lensic and Burro Alley theatres.
On the night of the premiere the main
street of Santa Fe was closed off to accommodate
crowds who turned out to see
the gala doings. In the photo are Joel
McCrea and Frances Dee, stars of the picture,
with John Greer sr., owner of the
Lensic and Burro Alley, and W. E. Callaway
(right), UA sales chief for the southwest
area.
Salt Lake Theatres
Win Midway Battle
SALT LAKE CITY—Local theatres came
out victorious on two counts in another phase
of the controversy between the city amusement
interests and the Utah State Fair
board. Third District Judge Clarence E. Baker
declared null and void the contract between
the State Fair board and Beehive Midways,
Inc., for operation of a midway at the state
fairgrounds.
The attorney general ruled that the State
Fair board has been exceeding its authority
by going into partnership with visiting shows
such as "Water Follies" and "Holiday on Ice."
He held that the board must rent its facilities
at a stated price to these events rather
than to go into partnership.
CASE FOUGHT 18
MONTHS
The board leased property last year to the
Midway which operated during the Centennial.
The lease was for five years, with a
renewal option. Almost immediately after
it was signed theatre interests attacked its
validity. The case has been fought for the
past 18 months and has been amended thi-ee
times. Baker's decision, while acknowledging
the right of the board to lease its property,
invalidated the existing contracts on the
grounds they are franchises rather than
Among the plaintiffs in this case were
leases.
Intermountain Theatres headed by Ti-acy
Barham and Uptown Theatres, owned by
Joseph L. Lawrence.
In the second case the plaintiffs had long
contended that it was not the state's business
to go into partnership with amusement enterprises
coming into the city. The board
entered into partnerships with various groups
during the Centennial. The amusement companies
were upheld when the attorney general
ruled that the board must rent the Colisum
at the fairgrounds to the "Holiday on
Ice" show, and not go into partnership with
the company. The fair board was in partnership
with the "Water Follies" and made
more than $200, out of which it must pay
for damage done to the floor.
NEW ATTACK EXPECTED
Meanwhile the battle between the board,
headed by Sheldon R. Brewster, and the
theatres seemed to be continuing. At the
"Holiday on Ice" show circulars were distributed
accusing the Intermountain Theatres
chain of taking a prominent part in
objecting to use of the fairgrounds.
The circular closed with an attack on the
theatres. "We don't know what the next step
of our opponents will be, but we are sure you
can expect to see some new form of attack
in the press before long. They have a very
highly paid legal staff engaged to continue
their opposition, which has bobbed up continuously
in one form or another for the
past seven years."
Barham said the charges that Intermountain
Theatres tried to keep out amusement
competition were absurd. He pointed to a
number of competing situations in the area
and cited instances in which he could have
eliminated competition but didn't. He also
said that his company, rather than opposing
other interests, had tried to help them.
Paul Harvey New Aztec Manager
CALEXICO, CALIF.—Paul Harvey, veteran
employe of Western Amusement Co., has been
named manager of the Aztec Theatre here.
58 BOXOFFICE :
; June 19, 1948

Fox Inlermounlain
Buys Butte House
SALT LAKE CITY—An historical
theatre
property in this area changed hands this
week when Fox Intermountain Theatres
bought the Montana Theatre Bidg. in Butte,
Mont., from the Theatrical Realty Co.
Announcement of the transaction was made
in his Salt Lake City office by Hall Baetz,
Fox Intermountain district manager.
The Butte Theatre has been operated as a
de luxe first run house and will continue to
be operated as such after some remodeling,
Baetz said. The building was constructed in
1918 and remodeled in 1939 by E. E. "Bucky"
Harris, who became a partner with Fox Intermountain
until they bought control.
The property itself has contained a theatre
building for the past half century. The
Broadway, a vaudeville house, formerly was
operated by "Uncle Dick" Sutton, well-known
oldtime showman. It was closed during the
depression and until 1939.
from the BOXOFFICE Files
• • •
(Twenty Years Ago)
n MILLION-DOLLAR combine, involving
two of the largest mdependent circuits in
the Rocky Mountain west, as well as a number
of individual houses in Sidney, Neb.,
Rapid City, S. D., Sheridan, Wyo., Delta,
Walsenburg, Montrose, Rocky Ford, Brush,
Sterling and Fort Morgan, Colo., was effected
last week when Consolidated Theatres, Inc.,
filed corporate papers.
Rick Ricketson of Denver is president, Dick
Dickson vice-president. Max Schubach secretary,
and Frank Gulp treasurer. The two
theatre chains included in the merger are
the Midwest Theatre Co. and the D&R houses.
A number of suburban houses in Denver are
included in the deal.
« * *
Denver has a school for ushers. Arthur
Greer, house manager of the Denver Theatre,
opened one this week for training
boys for his theatre. The first lesson was on
projection. Attendance is entirely voluntary
but every usher in Denver is taking advantage
of the opportunity to learn every phase of
production and theatre management.
* * *
H. W. Braley has been appointed Paramount
district manager for Denver, Salt Lake
City and Butte. Samuel Henley has been
made manager of the Paramount exchange.
Brice Loveless, former salesman in the Salt
Lake district, has been transferred to Denver
to take care of Wyoming, and C. H. Watson,
who has been handling the New Mexico territory
out of the Denver office, has been
transferred to Salt Lake City as salesman
for Idaho.
* • •
Oliver Alberti, who has been master of
ceremonies at the Capitol in Salt Lake City,
has left for Denver, where he will act in a
similar capacity at the Colorado. Dave Good
succeeds Alberti at the Capitol . . Barney
.
Shooker, formerly of the Atlas exchange in
Denver, has been added to the sales staff
of Film Booking Offices. Johnny Dickson,
formerly with United Artists in this city, has
joined the FBO force and will work in Montana.
T. J. Walsh will still cover the Montana
section and George Jensen will cover
the southern Utah territory.
D^ E N V E R
. . J. M. Dubois, newsreel cameraman,
John B. Cabot and Lewis M. Williams have
formed Marquee, Inc., and have bought
the Frederick in Frederick, Colo., from Mrs.
J. H. Davis .
has returned from Hollywood, where
he went to study improved technique for television
Walt Ibold and Joe Ashby tied
. . . for top spot in the Rocky Mountain Screen
club Calcutta golf tournament at the Lakewood
Country club.
. . . The
Lon E. Fidler, Monogram franchise owner,
returned from an extended trip that included
Chicago, Kansas City and Dallas
Starlight Drive-In, Colorado Springs, costing
$115,000 and parking 650 cars, will be opened
June 25 by Cy Lee and Paul Rothman.
Walt and Gus Ibold have installed the first
Ideal slideback seats in the territory in their
Comet, Denver, having bought them from
Ted Knox . . . Back from the Paramount
sales convention in Frisco and all pepped up
over the coming product are C. J. Duer,
manager: Paul Allmeyer, head booker; Robert
Quinn, exploitation, and salesman Jack
Felix, Frank Westbrook jr., and Jolm Vos.
TilUe Chalk, office manager at Paramount
suffered a heart attack at the office and was
forced to spend several days at home . . .
Brenda Joyce, Earl Johnson and dog Shaggy
were in Denver for the world premiere of
"Shaggy" at the Denham. Dave Cockrill
worked up a fine stunt for the film, and for
the best letters from children gave Shaggy
Jane White has been added at
pups . . .
U-I as confirmation clerk.
Jerry Banta, Metro booker, went to California
Hal Golden of Premier
on vacation . . . Studios, New York, and Joe Stone, manager
of National Theatre Supply, called on
several large accomits . . . D. J. Mavevgraves
has sold the Isis, Vistor, Colo., to M. B. Lovejoy
. . . Mr. and Mrs. B. H. Dickson have
bought the Gem, Culbertson, Neb., from
R. W. Cummings, who has moved to California.
Theatre folk on Filmrow: Lynn Xorn,
Julesburg; M. B. Aydelotte, Port Collins; Neal
Beezley, Burlington: Mr. and Mrs. Fred Lind,
Rifle: Elden Menagh, Fort Lupton; Fred
Anderson, Eaton, and Fred Hall, Akron.
Robert Selig, assistant to the president of
Fox Intermountain as well as president of
the board of trustees for the University of
Denver, was named as Denver university's
Man of the Year and was given membership
in Omicron Delta Kappa, national honorary
fraternity . . . Jack Copeland, manager of the
Rialto, is riding around in a new Cadillac,
the gift of his father-in-law . . . Helen
Spiller, Esquire manager, is on a Canadian
vacation.
. . .
After attending: every Saturday matinee for
two years, Mr. and Mrs. Loomis, 87, were
named the No. 1 moviegoers of Boulder, and
were honored by gifts from Wilbur Williams,
city manager for Fox Intermountain. The
stunt was well publicized by press and radio
William McClintock has resigned as
booker for the northern district for Fox Intermountain.
A fond mother phoned Andy Sutherland,
manager of the Fox, Aurora, and said:
"Uncle Andy, I wonder if you would mind
talking to little Johnny. He won't go to bed.
and I told him he couldn't go to the show
tomorrow unless he goes to bed." So Andy
explained the situation to Johnny, so the lad
went to bed and to the show on the morrow.
Theatre folk on Filmrow: Mrs. Leon Coulter,
Loveland; Elden Menagh, Fort Lupton;
C. L. Canda, Westcliffe; Mr. and Mrs. Fred
Hall, Akron; Mr. and Mrs. George Dowdle
and family, Deming, N. M.; Richard Klein,
assistant general manager Black Hills Amusement
Co., Deadwood, S. D.
Warners, Others Ordered
To Pay Telefilm's Claim
HOLLYWOOD—The U.S. district court of
appeals has ordered Warner Bros, and other
defendants to pay $300,000 in damages to
Telefilm, Inc., after a lengthy legal skirmish
over rights to a horse racing photo finish
system.
The order came in the form of a preemptory
writ from the court, climaxing Telefilm's
contention that Harry M. Warner, Jack Mackenzie,
general manager of the Hollywood
Turf club, and six other defendants had appropriated
a Telefilm process for filming
races at the Turf club.
The district court decision came as the second
chapter of the legal battle between the
firms. In a lower court the defendants had
gained approval of a request for a new trial.
It was indicated that Warners might appeal
the district court ruling despite the court's
declaration that there was no cause for reinstatement
of action in the suit.
f
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BOXOFFICE :: June 19, 1948 58A

Torrance, Calif., Theatre Is Planned
To Feature Sports Tele on Screen
SAN FRANCISCO—An ultra modern 1,000-
seat theatre, designed to feature television
reception on the screen, is one of the new
theatre projects being launched in California.
The new modern house will be built at
Torrance, Calif, by Harry Milstein and Albert
Mellinkoff. The owners of the new house
say the television reception will be used in
such instances as the Rose Bowl games so
that patrons may see the events as they take
place.
Other theatres under construction or being
plarmed include:
Pico—Bruen Theatre, to be built by the
Bruen circuit at a cost of $95,000.
Los Angeles—1,500-seat house constructed
by William L. Pereira, at Vermont Ave. and
Imperial Highway.
$300,000 HOUSE AT SAN JOSE
Los Altos—Suburban house to be built by
L. S. Whaley Co. as part of a business and
residential development program.
Boyer Springs—New house to be built by
Granville McPherson near the plaza. Contractors
are Moll and Lobenger.
San Jose—New suburban 1,200-seat house
to be built in the Willow Glen district by
the Willow Glen Theatre Corp. at a cost of
$300,000. Contractors are Salih Bros., San
Francisco.
Escalon—Spanish-type house, 600 seats, to
be built by Manteca Corp. at a cost of $85,-
000. Contractors are the Mariposa Construction
Co. of San Francisco.
Pasadena—Lamanda Theatre, 750 seats,
to be built in east Pasadena by Westates Theatres
Inc.
Watsonville—New 600-seat house to built
by the New Salinas Theatre Corp. at a cost
of $100,000. Contractor is T. H. Rosewall.
Sharp Park— Sharp Park Theatre construction
will get under way after long material
shortage delay.
Fontana—Arrow Theatre to be built by I. H.
Harris at a cost of $120,000. Contractors are
Roy E. Dowd & Son.
Inglewood—Granada, destroyed by fire in
1945, will be replaced by a new $250,000 house
to be built by the Venice Investment Co., an
affiliate of the Fox West Coast Theatre Co.
Barstow—New 750-seat house to built by
W. E. Cox Circuit at a cost of $100,000. The
Bear Valley Construction Co., has the building
contract.
ACTIVE IN ALBUQUERQUE
Palmdale—Palm Theatre, 500 seats, to be
built by Frank Smith will be ready for opening
in July. G. W. Jumps is the contractor.
Soquel—Sequel Theatre, 500-seat, stadiumtype,
to be built by Charles Ide a South San
Francisco theatre operator at a cost of $60,000.
Port Jones—A new theatre to open in July,
set up by Don Avery in the Town Hall.
ALBUQUERQUE, N. M.—Several new theatre
projects have been launched in New
Mexico, at Albuquerque, Lovington, Santa Fe
and Ruidoso.
The theatre at Albuquerque will be constructed
by the Albuquerque Theatres, Inc.,
and will be located at the site of the old Mesa.
Construction already has begun on the new
Lea Theatre in Lovington.
The new Apache Theatre has been completed
at Ruidoso.
A new theatre will be built at Santa Pe
by Don Beers. The total cost is estimated at
$40,000.
TACOMA, WASH. — Three new theatre
projects have been launched in Washington
cities. Projects include:
Stanfield—New 480-seat house to be built
by H. T. Hansen.
Tacoma—New 500-seat theatre to be built
by A. G. Pecchia as part of a suburban shopping
center. Total cost approximately $40,000.
Contractors are the Construction Engineers
and Contractors.
Lebanon—New 500-seat house to be built
by a group of local business men at a total
cost of $135,000. The house will be located
at Park and Sherman streets.
& D. Enterprises
SUSANVILLE, NEV.—T.
have announced the proposed construction of
a new 600-seat theatre here. The new house,
tentatively named the Pine Theatre, will be
built on the site of the old Orpheum.
PHOENIX—Malcolm White's new Bar T
Bar Theatre, which opened last week in
Scottsdale, features a cry room and a
smoking room. Situated in the rear of the
house, the cry room is encased by soundproof
glass paneling, permitting parents to watch
the screen in comfort while junior is generally
cutting up or furnishing his own sound.
The room also has a separate sound system.
SMOKING ROOM CUTS HAZARDS
The smoking room is similar in setup to
the cry room. The room also cuts down on
fire hazards, and since Scottsdale is minus
a fire department, the theatre is forced to
maintain its own hoses and portable extinguishers.
The T Bar T is a 500-seater and is completely
western in architecture and decorations.
The front is faced with knotty pine,
with a rustic porch supported by cedar poles.
The metal marquee is also painted in knotty
pine fashion.
The theme of the old west will also be followed
in the new house that White is building
at 4201 South Central Ave. in South
Phoenix. This house will have 800 seats and
also will have a cry room and smoking room.
Construction of the theatre was started two
weeks ago. Opening date has been set for
October 1. The house, which hasn't been
named as yet, will show first run films.
NOGALES, ARIZ.—The grand opening
of
the Star here will feature a stage show
headed by Buddy Rich and his band. Completion
date of the house was advanced several
weeks to July 12 when an additional
construction crew was placed on a night
shift.
Belmont Building Leased
LONG BEACH, CALIF.—The West Coast
Long Beach Theatre Corp. has been granted
a 99-year lease on the Belmont Theatre
building here, according to owner L. J.
Heedwohl. Heedwohl said the lease Included
a theatre, store and apartment building. The
owner also revealed plans to rebuild the Belmont.
It has been closed since engineers
declared the structure unsafe. The rehabilitation
project, Heedwohl said, will involve
a $90,000 expenditure.
Frisco Circuit Helps
Victims of Floods
SAN FRANCISCO—Moving promptly to aid
victims of the flood-stricken northwest area,
San Francisco Theatres, Inc., a circuit of six
neighborhood houses launched a campaign
to raise funds for homeless families.
Irving M. Levin, divisional director, whipped
the drive into shape by placing 40x60 posters
in lobbies with collection jars, running special
appeal trailers, and taking extra advertisement
space in local papers.
"The public responded with generosity to
our appeal," Levin said. "It further proved
that the theatre may well be utilized as an
instrument of philanthropic goodwill and
charity as well as a place of entertainment."
Last year during the Texas City disaster,
more than $900 was collected by the circuit
in a similar drive for funds.
The donations are being transferred to the
local Variety Club who will undertake the
distribution of funds to victims in flood areas.
Flood Relief Benefit
Is Held at Ridgemont
SEATTLE—Mr. and Mrs. S. A. Benton,
owners of the Ridgemont, a suburban house,
held a special program to raise funds for
northwest flood relief. Two matinees were
shown of a feature donated by 20th-Fox,
plus short subjects and newsreels from other
exchanges. The show was sponsored by the
Veterans of Foreign Wars who handled ticket
sales and distribution of funds. The feature
shown was "State Fair."
Vanport Flood Victims
Given Passes by ITO
PORTLAND—A donation of 5,700 theatre
passes a week to Vanport, Ore., flood refugees
is being underwritten by the Independent
Theatre Owners of Oregon and all theatre
operators in Portland.
Distribution of the free ducats is being
imdertaken by the Red Cross, according to
William Graeper, ITOO executive secretary.
Hcmirick-Evergreen Make
Managerial Changes
PORTLAND—The Portland district
offices
of Hamrick-Evergreen Theatres have announced
the appointment of Archie Zarewskl
as house manager of their ace first run
Oriental Theatre. The moveup was made
when Paul Stevens, ex-Oriental manager announced
his retiremeni from showbusiness.
William Katzky, a H-E nine year veteran,
replaces Zarewski at the Music Box and
Robert Butts jr. will take over the Playhouse
was named housemanager of the H-E Kiggens
Theatre in Vancouver, Wash., to replace
vacated by Katzky in his moveup.
Bert Gamble, nephew to Ted R. Gamble,
Wayne Griffin Is Speaker
GRAND CANYON, ARIZ.—Wayne Griffin,
Universal producer who is making "Family
Honeymoon" here, addressed the Rotary club
last week. After the speech, a question-andanswer
period followed, during which Griffin
answered innumerable queries about film
stars' salaries and the place of television in
the entertainment world. Griffin predicted
it will be at least four years before television
covers the United States.
58B BOXOFFICE :
: June 19, 1948

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2nd
—
Hollywood Lends a Hand
To Charity and Relief
HOLLYWOOD—Smaller contributors are
the targets for renewed efforts by the motion
picture division of the United Jewish
welfare fund to raise the $1,000,000 needed
to put the film industry's $2,500,000 campaign
over the top. Last report by Dore Schary.
drive chairman, revealed pledges to date total
somewhat over $1,500,000. He is planning
weekly meetings until the goal is reached
with a 46-man steering committee representing
films, radio, television and allied industries.
• • •
Although short of its goal of 27,000 pledges
when the recent five-week campaign was officially
ended, the Motion Picture Relief fund
Is continuing its efforts on a voluntary basis
among studio personnel and, according to
George Bagnall, chairman of its Silver Jubilee
drive, hopes to fulfill the quota within
two to three weeks. The campaign concluded
with 24,700 pledges, approximately 91
per cent of the anticipated total.
• • •
Pat O'Brien, RKO star, was master of ceremonies
at a youth ball in Chicago sponsored
by the Knights of Columbus. Proceeds went
to the Bishop Shell fund for underprivileged
children.
Jimmy Wakely, Monogram cowboy star, and
screen sidekick Dub Taylor headed a screen
and stage benefit performance at the Variety
Theatre. Proceeds were earmarked for the
purchase of television receivers for disabled
veterans of Wadsworth Veterans hospital In
Sawtelle. Program was staged under auspices
of the American Women's Voluntary Services
and veterans' organizations.
• * •
Substituted for a benefit star tour, the
Hollywood Coordinating committee set up a
transcontinental radio show to help raise
emergency funds for flood relief in the Portland,
Ore., area. The program included appearances
by Bob Hope, Phil Baker, Jack
Bermy, Eddie Cantor, Joan Davis, Phil Harris,
Betty Hutton, Danny Kaye, Lum and
Abner, Andy Russell and Dinah Shore.
Increased flood threats recently forced cancellation
of the benefit tour plarmed by the
HCC and the Theatre Owners of America.
Tag!
Opera on Video Film
iacci' to Be First
HOLLTWOOD—First of a series of 16mm
film adaptations of grand opera, each with a
running time of 30 minutes, has been placed
in production by Amalgamated Films, newly
organized unit at the Hal Roach studios.
Kickoff film is "PagUacci," being produced
by Thomas Peluso, E. G. Nicholson and Eugene
Smith, with N. Mason Smith directing.
The score will be sung In Italian, with ESiglish
dialogue to carry the story. Operatic
stars including Emily Hardy, Prank Tavagllone
and Giovanni Zavottl have the leads.
With distribution arrangements yet to be
set, Amalgamated is considering the feasibility
of blowing up the operatic subjects to
35mm for theatrical release.
• • •
Bell International wound up shooting on
the first two In a series of 26 video films
based on the network radio show, "Retribution,"
by Dwight Hauser. Marjorie Woodworth
topllnes the inltialer, "Operation Murder,"
with Helene Stanley as the cast topper
In "One Witness." Larry Lawrence produced.
'Give My Regards to Broadway' Sets
Pace in Four Los Angeles Houses
LOS ANGELES—Sparked by the appearance
of three strong new bills, first run takes
registered well over on the profit side in most
situations. The pace-setter in four houses
was the Dan Dailey-Betty Grable combination
in "Give My Regards to Broadway,"
which snagged a comfortable 150 per cent.
On its heels were "On Our Merry Way" and
"Arch of Triumph," each recording a 140 per
cent average, a mark also equaled in its second
week by "Homecoming."
Despite perfect
early summer weather, other first run attractions
managed to lure in the customers in
satisfactory numt>ers.
(Average Is 100)
Belmont, Culver, El Rey, Orpheum, Vogue, Palace
Coroner Creek (Col): My Dog Ruaty (Col),
2nd wk 100
Chinese, Loyola, State, Uptown Give My Regarda
to Broadway (20th-Fox): Winner's Circle (20th-
Fox) 150
Guild, Iris, Ritz, Studio City, United Artists-
Are You With It? (U-I); Dear Murderer (U-I),
2nd wk 90
Downtown, Hollywood Paramounts The Emperor
Waltz (Para), 3rd wk 125
Egyptian, Los Angeles, Wilshire — Homecoming
(MGM), 2nd wk 140
Four Music Halls—On Our Merry Way (UA) 140
Pontages, HiUstreet—Fort Apache (RKO), 3rd wk.;
Zale-Graziano fight pictures 90
Four Star—La Traviala (Col), 3rd wk 115
Warners' Downtown, Hollywood, Wiltern ^Arch of
Triumph (UA) 140
'Fuller Brush Man' Is Leader
Of First Run in Denver
DENVER^"The Fuller Brush Man" was
strong at all three houses showing it. "The
Bride Goes Wild" packed the Orpheum and
holds over. "The Outlaw" Is getting sixth
week at Broadway.
Aladdin Green Crass ot Wyoming (20th-Fox);
King of the Gamblers (Rep), 4th d. t. wk 135
Broadway—The Outlaw (UA), 5th wk 95
Denham Shaggy (Para) _ 80
Denver, Esquire and Webber The Fuller Brush
Man (Col); Port Soid (Col) 157
Orpheum—The Bride Goes Wild (MGM); Song of
Idaho (Col) _ 155
Paramount Casbah (U-I); Rocky (Mono) 100
Rialto Coroner Creek (Col); Blondie's Reward
(Col) _100
Weather and Baseball
Beat Down Grosses
SEATTLE—"Homecoming" held steady at
150 in a second week at the Music Hall, and
"The Fuller Brush Man" did all right with
140 in the same week at the Liberty to top
an otherwise dull seven days. Ninety-degree
HANDY SUBSCRIPTION
weather Joined strikes and ba.sebaU to cut
down grosses. Night baseball set an all-time
local boxofflce record of 102,000 paid admissions
In one week of Sunday through Sunday.
Blue Mouse—All My Sons (U-I); Assigned to Dongor
(EL), 2nd d. t. wk 60
Fitlh Avenue— I Remember Mama (RKO); My Dog
Rusty (Col) 100
Liberty The Fuller Brush Man (Col); AdTentures
in Silverado (Col) 140
Music Box—The Fugitive (RKO); Perilous Waters
(Mono) - 70
Paramount—Miracle of the Bells (RKO); Western
Heritage (RKO) -.._ 65
Orpheum—Silver River (WB); Kings of Iho
Olympics (UA), 2nd wk 60
Music Hall Homecoming (MGM); I Wouldn't Be in
Your Shoes (Mono), 2nd wk _ 150
Palomar—State of the Union (MGM), 5lh wk 83
Roosevelt — Sununer Holiday (MGM); Exposed
(Rep) . wk lOO
Portland Grosses Increase
As Flood Waters Subside
PORTLAND—Subsiding flood waters drew
a sigh of relief from local residents, and receipts
rose slightly at the downtown houses.
Paramount Hoxord (Para); Waterfront at Midnight
(Para) ^ 90
Broadway Silver River (WB); Kings of the
Olympic (U-I) 100
Oriental Green Grass of Wyoming (20th-Fox);
Dock of New Orieans (Mono), 2nd d. t. wk 90
Orpheum 1 Remember Mama (RKO); Return of
the Whistler (Col), 2nd d. t. wk 90
United Artists-The Bride Goes Wild (MGM), 2nd
d. t. wk 110
Music Box—The Miracle of the Bells (RKO); Port
Said (Col), 4th d. t. wk 90
Mayfoir-Elephant Boy (FC); lungle Woman (FO.llO
Guild—Arch of Triumph (UA), 2nd d. t. wk 95
Playhouse The Iron Curtain (20th-Fox); To Iho
Victor (WB), 4th d. t. wk 90
'Summer Holiday' Hits Top
Frisco Gross of 160
SAN FRANCISCO—The Warfield Theatre
managed to take top honors for the week with
a 160 barometer reading for the first week
of
"Summer Holiday."
Esquire The Hunted (Mono); In Fast Company
(Mono), reissue - - 80
Fox—Homecoming (MGM); I Wouldn't Be in Yotir
Shoes (Mono), 2nd wk _ - 104
Golden Gate Fort Apache (RKO); Campus Sleuth
(Mono), 4th wk 105
Orpheum The Fuller Brush Man (Col); Port Said
(Col) , 2nd wk _ _ 140
Paramount—Hazard (Para); Heart of Virginia
(Rep) _ ...110
St. Francis—Arch of Triumph (UA), 3rd wk 110
State The Enchanted Valley (EL); Under California
Stars (Rep) _ 90
United Artists—The Time of Your Life (UA), 2nd
wk 150
United Nations Arma Karenina (20th-Fox) 140
Warlield Summer Holiday (MGM); Secret Service
Investigator (Rep) 150

. . John
SEATTLE
f>scar Oldknow, executive vice-president of
National Screen Service, conferred with
Oscar Chiniquy, local manager . . . James
O'Connell, city manager for Evergreen in
Spokane, was here for a booking meeting with
Carl Mahne, Washington district manager
. . . Bob Blair, Paramount exploiteer, is back
from a San Francisco trip . . . A. O. Bundy,
president of Bendy, Inc., distributor of General
Electric science films, is here from the
east.
Neal Walton and Vete Stewart, managers
for Columbia and Warners, held a two-man
golf tournament. Walton won by 1 up . . .
W. B. McDonald, Olympia exhibitor, and his
daughter Marilyn flew in to attend WB's
tradeshowing of "Romance on the High Seas"
. . . Louis Goldsmith, RKO salesman, is recovering
from a minor operation . . . Jack
Flannery, manager for National Screen Service,
made his first appearance on Pilmrow in
several weeks after recuperating from illness.
. . Ralph Abbett,
. . .
Hal Boehme, who holds the Astor Films
franchise here, also has obtained the franchise
for Madison Pictures .
Monogram manager, sloped over in Indianapolis
to visit friends and relatives on his
way back from a Chicago sales convention
"Chasm of Spasms," combination stage
and screen horror show, has been booked into
the Music Hall for a Saturday midnight
show . . . The Philadelphia Symphony orchestra
played to a terrific crowd in a one
night stand at the Fox, Spokane.
Josephine Davidson has taken over as secretary
to Gordon Wallinger, Favorite Films
manager . . . W. A. Cochrane, Snoqualmie
exhibitor, is recuperating . . . Bill Galloway,
WB office manager, and Mrs. Galloway, who
is with the 20th-Fox office are vacationing
in Des Moines, Iowa ... A maritime strike
set for June 15, had film exchanges rushing
clients before the expected shutdown.
Paul McElhinny, manager, and Ernie Piro,
salesman, of Republic; Vete Stewart, branch
head, Jean Spear and Glenn Haviland, of
Warners, and Ed Cruea. Monogram salesman,
were among those who attended the opening
of Fred Mercy's new Tower Drive-In at Yakima
. . . Visitors to Filmrow included Lou
Pressler, Aberdeen; Elbert and Suzanne Van
Gortel, of Twisp; Carroll Barney Arlington;
George Borden jr., Blaine; Al Fernandez,
Clallam Bay; Walter Graham, Shelton; Ed
Zable, Olympia; Keith Beckwith, North Bend;
Chester Nilsson, Tacoma, and Eddie Snow,
Mount Vernon.
Los Angeles Approves
Video Studio Project
LOS ANGELES — A building permit has
been issued for construction of a television
studio here by Earle C. Anthony, radio station
operator and Packard automobile dealer.
Designed by Architect Jan F. Carr, the
structure will be 126x41 feet in area, and will
be erected at once by P. J. Walker Co. The
structui-e will cost $60,000.
Leo Carrillo to Be in Rodeo
ROSEBURG, ORE.—Leo Carrillo will appear
at the fourth annual Douglas county
rodeo here June 19, 20 with his troupe of performing
horses.
New Blumenfeld Managers Announced
SAN RAFAEL, CALIF.—Al Goodwin, manager
of the Blumenfeld Theatres, has appointed
Lee Jett and Chester Bell managers
of the Lark and Sequoia theatres in Larkspur
and Mill Valley.
Such Popularity
Must Be Deserved!
Advertisers know the pulling power
of BOXOFFICE classified ads.
They
keep coining back. There's a tremendous
market in
a reader audience
of over 23,000 subscribers.
Use BOXOFFICE Classified
Ads for Quick Results
at Low Cost
LOS ANGELES
Qut-of-towners visiting Filmrow included
Joe Woods, owner of the Parkway and
Rowena Theatres in Chandler, Ai'iz., and
C. L. McVey, theatreman from Herrington,
Kas. . . . The Sero Theatre Enterprises is
moving to new and larger quarters at 140
S. Fairfax.
Joe Romero, Monogram shipper, was seriously
injured while on an outing at the
beach, and is still at the General hospital.
Romero is the father of 14 children . . . Bill
Wasserman, Eagle Lion salesman, was the
guest of Gregory Peck at Lone Pine, Calif.,
where 20th-Fox is shooting a picture in which
he is starred . . . L. J. Schlaifer, Eagle Lion
assistant general sales manager, left for a
San Francisco business trip.
The Melvan Theatre here, until recently
operated by Southern California Theatres,
Inc., has been sold to Al Olander of the
Vogue, Montebello, and Jack Chazin of the
Rosebud Theatre . Vallin, field representative
for the Eagle Lion home office,
checked out for San Francisco after spending
four weeks at the local office.
Alex Coopermaji and Andy Hedderick, Eagle
Lion bookers, report enthusiastic response
to the new Bill Heineman sales drive which
started last week . . . Sam Russo's Campus
Drive-In in San Diego is set to open July 1.
The new open-air house has a 500-car capacity
plus 200 walk-in seats . . . A. W.
Schwalberg, Paramount home office executive,
was here for conferencese at the local
branch before departing for huddles in Dallas
and Chicago.
Theatre Crasher Fined
$50 in Vallejo Court
VALLEJO, CALIF.—A 30-year-old man
charged with trying to force his way into a
theatre was fined $50 in police court here.
Another man arrested for the same offense
forfeited bail of $25.
Improvements at Redmond
REDMOND, ORE.—Mr. and Mrs. Milton L.
Odem, operators of the two local theatres, are
continuing improvements on the Mayfair and
Odem. Latest step in the improvement campaign
was a complete paint job for the house.
There Will ALWAYS
Be a MANLEY Man!
W. H. TURPIE. Western Division Manager
1914 So. Vermont. HE 7528 Los Angeles 7. Calil.
THE MODERN PROIECTOR
187 Golden Gate A»e.. San Francisco 2, Calif.
Phone UnderhiU 1-7571
I
5&D BOXOFFICE :
: June 19, 1948

Chicago Reinstates
Stage-Film Policy
CHICAGO—stage shows are returning to
the Chicago Theatre, according to owners
Balaban & Katz. The famous policy that
made the Chicago the flagship showplace of
the world for 26 years, will be reinstated
on June 24 when the State-Lake footlights
will be darkened. Stage shows were switched
to the State-Lake last January 8 when B&K
initiated a straight picture policy at the
Chicago.
An introductory stage bill opening an
eight-day run on June 24 will bring Paramount's
comedy star Billy De Wolfe to the
Chicago stage. The Companion screen attraction
will feature Red Skelton in "The
Fuller Brush Man."
The eight-day run will permit Chicago to
get into a Friday opening on July 2 when
Peggy Lee and her husband Dave Barbour
headline what promises to be the record bill
of the summer season. Added attraction on
the same stage bill will be Mel Torme. Importance
of screen attractions will in no way
be diminished at the Chicago. "Green Grass
of Wyoming" is set for July 2, followed by
"Emperor Waltz on July 16.
Mystery Surrounds Three
en Doors at Odeon
Op
BEAVER DAM, WIS.—Local poUce are trying
to figure out just what did happen at the
Odeon Theatre one night recently.
When the janitor reported for work the
following morning, he found one entrance
door forced open, another front entrance unlocked
and a rear door ajar. Investigation
showed that no attempt had been made to
break into the office safe and nothing of
value had been disturbed. Even the candy
and other concessions had not been touched.
Police were considering the theory that a
patron had gone to sleep during the show and
later forced his way out. But why did he have
to open three doors?
500 Persons Walk Outside
In $40,000 Theatre Fire
AUBURN, ILL.—Some 500 persons filed out
of the American Theatre in an orderly manner
here after a fire broke out in the projection
room. Ushers walked through the theatre
and quietly asked patrons to leave. Mrs.
Ora Redford, the owner, estimated damage
at over $40,000. It was confined mostly to the
projection room and lobby of the theatre.
Start New Illinois Theatre
ABINGDON, ILL.—The theatre which Sam
E. Pirtle of the Pirtle Amusement Co., JerseyvlUe,
HI., has been planning for Abingdon
since early in the summer of 1944 has taken
a definite step forward. Demolition of two
buildings on Main street to clear the site for
the new house has been started.
Tax on Vending Machines
ST. LOUIS.^Soft-drink vending machines
must pay a city license tax of $1 each, Frank
A. Britton, city license collector, has announced.
Heretofore, no license fee has been
required.
MEET JANE DOE—Snapped at the
Municipal airport when Jane Doe passed
through St. Louis en route to Hollywood,
where she soon will appear with Rod
Cameron, Illona Massey and Forrest
Tucker in Republic's "The Plunderers,"
were, left to right: Gene Steinberg, Republic;
Roger Danns, screen and stage
artist; Jane Doe (Mary Ruth Wade of
Lake Charles, La.), and Bob Johnson, director
of publicity for the Fanchon &
Marco- St. Louis Amusement Co. theatres.
Teen-Age Girls Average
One Show a Week
MILWAUKEE—Stanley Kezele, English instructor
at Pulaski High here, who recently
conducted a Motion Picture week, in which a
poll of 120 .'students was taken on film fare,
reports that Pulaski High school girls attend
an average of one motion picture show
a week, while boys see only two in three
weeks.
Kezele said that the percentages may be
below attendance averages by teen-agers in
other Milwaukee areas, due to the fact that
half of the Pulaski students live outside the
city limits—a mile from the closest motion
picture house.
Pulaski's poll voted these 1947 films as top
productions: "Road to Rio." "Captain From
Castile," "Secret Life of Walter Mitty" and
"The Jolson Story."
Pulaski girls picked as top male stars: Guy
Madison, Alan Ladd and Dana Andrews. The
boys favored Bob Hope and Alan Ladd.
Leiber Antitrust Suit
Dismissed in Chicago
CHICAGO—Judge William Campbell has
dismissed the antitrust suit filed against
various film companies by Harold Leiber,
owner of the Hammond, Ind. Calumet Theatre.
The suit was dismissed after attorneys for
the film companies filed stipulations promising
Leiber improved playing time.
Sheridan Exhibitor Dead
SHERIDAN, IND.—William R. Kercheval,
64, who opened the first theatre in Sheridan.
Ind., in 1908, died here last week.
New $250,000 Home
For U-I Exchange
MILWAUKEE—The new $250,000 home of
the Universal-International exchange has
been opened here with formal festivities. The
one-story and basement building is located at
720 West State St.. and the structure was
built by Joseph Berne & Co., New York.
The new U-I exchange has 9,000 square feet
of space. Offices are located on the main
floor of the building and the basement Is
used for film storage and shipping.
Jack Bannan, manager, .said during the
opening that plans are under way to expand
the existing 297 U-I film outlets to approximately
400 in Wisconsin.
Exhibitors Will Publicize
Freedom Train Arrival
CHICAGO—Chicago theatre owners have
completed plans for publicizing the arrival of
the Freedom train in Chicago on July 5.
Plans were formed by Arthur Schoenstadt,
local chairman of the Motion Picture Theatres
of this territory under the direct supervision
of .John Balaban, general chairman of
the Chicago Rededication committee.
Spearheading the drive in which the motion
picture theatres will do their share to
help make Chicago attendance the biggest
to date. Balnban and Schoenstadt promised
Brendon Byrne of the American Heritage
Foundation, the complete cooperation of all
theatres in this area.
Ti-ailers, lobby displays and a special reel
will be part of the theatre campaign.
Those attending the meeting were John
Balaban, William Hollander and Charles
Cottle representing Balaban & Katz; Harry
and Elmer Balaban, the H&E circuit; Frank
Smith, RKO; Norman Kassel, Essaness The-
S. Knudson,
atres; A. S. Koval, Warner Bros.;
Alliance Theatres; Sam Meyers, suburban
houses; Al Raymer, Manta & Rose; Lou
Abramson, A)lied; Maye Stem, Joseph Sterne.
Many Smerling, Howard Lubliner, Robert
Lubiner, James Booth, Saul Lockwood, the
GoUos brothers, Carl Goodman, Ben Banovitz,
I. Barron, Col. Louis Kupfer, Rueben Schoenstadt
and Louis Lindenthal.
Norman Kassel of Essaness circuit was appointed
local publicity chief for the group.
RKO Plea Due June 25
In Tather Dunne' Suit
ST. LOUIS—U.S. District Judge George H.
Moore has given RKO Radio Pictures, Inc..
until June 25 to enter a plea in the $300,000
damage suit filed May 15 by Matthew L.
Davis, an employe of the Post-Dispatch, who
claims that he was damaged by the use in the
motion picture. "Fighting Father Dunne," of
a character bearing the name Matt Davis.
Davis states he resided at Father Dunne's
Newsboys' home for about three years but he
contends that at no time while there was he
" a serious behavior problem." The newsboy
"Matt Davis" in the film was depicted as a
juvenile delinquent who runs away from the
home, commits a robbery and finally murders
a policeman, being hanged for the crime. The
plaintiff Matt Davis has been a stereotyper
for the newspaper for the past 25 years.
I
BOXOFFICE :: June 19, 1948 59

. . Both
CHICAGO
licity chores. Manager Ray Thompson will
direct the Chicago, with Chuck Nesbitt taking
over the State-Lake.
prints of the Zale-Graziano battle arrived
here by plane from New York late Friday
afternoon and were shown at the RKO
Palace to capacity crowds over the weekend.
Henri Elman reported circuits and independents
in Milwaukee, Indianapolis and Chicago
areas had prints in time for a Saturday
showing . . . MGM previewed "Easter Parade"
at the Vogue to a capacity audience.
Larry Stein has been appointed publicity
director of the new Manta & Rose drive-in
at Niles, Mich., which will open late in July
. . . Doc Bamford, MGM district manager
who has reached his 30th year in the film industry,
was feted by the employes of local
exchange . . . Bob Day of Crosby Productions
conferred with Robey Parks, manager
of Chicago office . . . Bob Busch, office manager
at Koerner Film Delivery, was married
to Alva Teysar of Aiken, Minn. George
Busch, his father, is chief booker here for
RKO. Mrs. Rose Busch, the mother of
George, died last week after a short illness.
Three daughters and five sons survive.
. . .
Columbia reports the tryout of the "Sahara"
and "Destroyer" reissues at Rialto,
and "Adam Had Four Sons" and "Lost Horizon"
at the Garrick were very successful and
the exchange will offer the unit package to
theatres in the Chicago area. The local exchange
is leading the nationwide sales drive
The twin open-air theatres at 87th and
Cicero, which opened last week and are
named the Bonnie and Gloria, for twin
daughters of Manager Jack Hunt.
Proceeds from "My Father's House," currently
at Abe Teitel's World Playhouse, will
go to the rehabilitation of Palestine . . .
Films of South America by Prof. Jose Sanchez
of the University of Illinois romance
languages department were shown in the
Woodrow Wilson room of International
Recreations center under auspices of the
Pan-American council. The program was a
benefit for the Colombian Red Cross.
Charles Lindau, owner of the Kedzie and
Annex theatres, is vacationing with his wife
H. M. Rouda, manager of
in California . . .
the Amo, has returned with his wife from
a motor tour in Canada in his new Kaiser
car . . . Jack Hess now is handling publicity
for the H&E Balaban circuit. He will drumbeat
the French "Jennie Lamour," which
bows at the Surf . . . Walter Immerman,
B&K executive, is hospitalized for a checkup.
Color television will be the next step for
home radios. Dr. Peter Goldmark, the creator
of color television, will be the advisory
staff of scientists employed by local radio
manufacturers . the Hotel Sherman
and the famous College inn will figure in
the story of the late Helen Morgan now being
produced by 20th-Fox . . . Sam Soible,
manager of the B&K Riviera, is vacationing
in the south. Gus Bjelke is pinch-hitting.
Johnny Karsan, assistant at the Lake, Oak
Park, has been transferred to the North Center
Lenny Utecht,
by Essaness circuit . . . manager of Lake, has returned from a vacation
in northern Michigan and Wisconsin.
Utecht says babysitters are now applying
for jobs as chauffeurs to take the families
to the drive-ins.
"Henny-thing for a publicity break,"
B&K's Ed Seguin explained when he had
comedian Henny Youngman arrive in town
wearing only a jungle jerkin and fern fedora
a la "Nature Boy." Every paper in town
covered the arrival, giving Henny a splash
sendoff in his current State-Lake appearance.
The stunt tied up with Youngman's
new act in which he does a "Nature Boy"
parody, contending that he is the inspiration
of the song hit . . . The switch of stage
shows back to the Chicago June 24 also means
switch of Ed Seguin to the "flagship" pub-
Billy DeWolfe, headlining Chicago stage
bill June 24, will pinch-hit for Red Skelton
by greeting first 500 patrons with a Fuller
brush gift exploiting Billy's companion
screen attraction, "The Fuller Brush Man."
And DeWolfe's the boy to handle the handout,
having once worked as a theatre usher,
as he proved last year "ush-ing" in Chicago
Theatre aisles as a stunt for "Dear Ruth."
Mary Pickford, George and Mrs. Murphy
and Charles Boyer were stopovers en route
"Duel in the Sun," after two weeks
east . . .
showing in the Loop at popular prices, is
now playing at 16 neighborhood houses day
and night.
Midcentral Allied
Inaugural in July
ST. LOUIS—The final organization meeting
of the Midcentral Allied Theatre Owners,
Inc., will be held at the Sheraton hotel
July 20, 21. Andy Dietz, chairman, said ranking
officers of national Allied and executives
of Allied regional groups will attend. Permanent
officers will be elected and a constitution
adopted.
In addition to Dietz the members of the
committee included Loren Cluster, Salem, 111.;
E. H. Wiecks, Staunton, 111.; Gene Beckam,
East Alton; Charley Benninati, Carlyle, 111.;
W. T. Zimmerman, Warrenton, Mo.; O. F.
Jefferis, Piedmont, Mo.; Earl Bandiver, Kennett.
Mo.; Caesar Berutt, Lebanon, Mo.;
Henry Halloway, St. John's Station, and Hugh
Graham, Webster Theatre, St. Louis, and
Howard Zuloff, Esquire, Richmond Heights,
Mo.
The preliminary meeting to discuss formation
of the regional group was held at the
Sheraton June 8 and was attended by representatives
of about 50 theatres in the territory.
ToLAN Engineering Co
Theatre Builders
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Phone Essex 2552 Chicago 17, 111.
Day and Night Service
Runnerup in Golf Tourney
ST. LOUIS—Tony Peluso, manager of the
Fox Theatre, was the runnerup in the district
amateur golf championship tournament here,
being defeated in the final 36-hole match by
defending champion Bob Cochran, 5 and 3.
Both Cochran and Peluso are members of the
Meadow Brook. It was the third straight
year that Cochran won the title, and permanent
possession of the Sid LeGear trophy.
Two years ago they met for the Meadow
Brook club title, Cochran winning 3 and 2.
AMERICA'S LEADING
POSTER PRINTERS
GLOBE
POSTER CORP.
Printers and Lithographers of Outdoor
Advertising and Window Catds
310 West Polk St. Chicago 7, Illinois
Phone Harrison 3484
60 BOXOFFICE :
: June 19, 1948

—
—
—
. . Dean
.
•
Flood of Holdovers
At Houses in Loop
CHICAGO—Loop houses were flooded with
holdovers and reissues. A lone newcomer,
"The Bride Goes Wild." had a fair week at
the United Artists. The Oriental had a very
good second week with "Homecoming," plus
a stage show headed by the Louis Jordan
band. The State-Lake also had a fine second
week with Jane Powell heading the stage
show, plus "The 'Sainted' Sisters" on screen.
"State of the Union" was still a top holdover
in a fifth week at the Woods. "The Search"
at the Monroe, "My Father's House," at the
World Playhouse, and "The Miracle of the
Bells" at the Palace, had average weeks.
"Duel in the Sun" at the Roosevelt for a
second downtown run at popular prices, and
"Unconquered," in a second downtown run at
the Garrick, were okay. "Silver River" did
only fair in a second week at the Chicago.
(Average Is 100)
Apollo—Halter's Castle (Para), 2nd wk 9C
Chicagc^Silvei River (WB), 2nd vi^k 90
Garrick—Unconquered (Para), 2nd d. t. wk 95
Grand Foreign Correspondent (UA); Tradewinds
(UA), reissues ^ 90
Monroe—The Search (MGM), 2nd wk 100
Oriental Homecoming (MGM), plus stage show,
2nd wk 120
Palace—The Miracle oi the Bells (UA), 2nd wk 100
Rialto—The Naked City (U-1), 6th wk., 2nd d. t.
run 90
Roosevelt—Duel in the Sun (SRO), 2nd wk., 2nd
d. t. run 100
State-Lake The 'Sointed' Sisters (Para), plus
stage show, 2nd wk - 110
Studio Road to Ruin (Capitol); Highway to Hell
(Capitol), 2nd wk., reissues 90
United Artists—The Bride Goes Wild (MGM) 9b
Woods—State oi the Union (MGM), 5th wk 100
World Playhouse My Father's House (Mayer-
Burstyn), 2nd wk 105
Horace Heidt Band Gamers
Onl-y Above-Par Percentage
MILWAUKEE—Summer weather kept
the
patrons out in the open and clipped grosses.
First runs took the hardest rap. Top attraction
for the week was the stage attractioa
Horace Heidt and band, augmented by "The
Argyle Secrets" at the Riverside. Heidt really
pulled them and kept them coming.
Alhambra—The Women in White (WB); The Fighting
G9th (WB), reissue, 2nd d, t. wk 90
Palace Green Grass of Wyoming (20th-rox);
Arthur Takes Over (20th-Fox) 95
Riverside The Argyle Secrets (PC), plus stage
show 145
Sisters (Para);
(20th-Fox), 2nd d, t,
Towne— It Hapened One Night (Col); Flight
Strand—The 'Sainted'
Scudda Hayl
Scudda Hool
wk 90
Lieutenant (Col), reissues 95
Warner—All My Sons (U-I); King of the
Gamblers (Rep) 100
Wisconsin An Ideal Husband (20th-Fox);
I Love Trouble (Col) 100
'Silver River' Heads Fair
Week at Indianapolis
INDIANAPOLIS — Business at first run
houses was considered fair last week. Drive-in
theatres reported good attendance despite the
cool nights. "Silver River" at the Indiana
headed the downtown list. "Homecoming"
at Loew's turned in a good second week.
Neighborhood houses have been doing faii'ly
well.
Indiana—Silver River (WB); The Argyle Secrets
(EL) - 100
Keith's— I Remember Mama (RKO), 2nd d. t. wk 100
Loew's—Homecoming (MGM), 2nd wk 90
Lyric—The Fugitive (RKO); Madonna of the Desert
(Rep) 100
Stage Actor in 'Sky'
A top featured spot in 20th Conutry-Fox's
"Yellow Sky" has been drawn by stage and
screen character actor James Barton.
ST.
LOUIS
'LJerman Bciersdorf, with headquarters in
. . Projectionist
Dallas, is the new southern division sales
manager for Eagle Lion. His territory includes
the local exchange area . . . E. J.
Pavish. head of the L. J. Pavish Concrete Co.
in East Alton, is spending about $50,000 on a
600-seat theatre in the Upper Alton .
at the Ai-cade, owned by Charley
Eime, suffered burns on the face and hands
in a booth fire. Several reels of filins were
destroyed and it was necessary to make
major repairs and replacements of the projection
and sound equipment.
Bernie Kranz, general sales manager for
Film Classics, was here two days, leaving
here for Indianapolis . . . Screen Guild is distributing
in this territory the Tony Zale-
Rocky Graziano fight pictures . . . R. E.
Carney Theatres of Rolla is building a quonset-type
theatre in St. James where the
. . .
circuit now operates the 300-seat Lyric . . .
Dean Davis of Moimtain Grove is building
a 350-seat quonset house in that city where
he now operates the 325-seat Cameo
"The Best Years of Our Lives" at the Shubert
was one of the few bright spots on the
local amusement horizon.
O. W. McCutcheon of Sikeston and Charleston,
Mo., and his staff were in perfecting
plans for the opening in Charleston of the
600-seat O. W. McCutcheon, which replaces
the American, destroyed by fire on May 13,
1947.
St. Louisians interested in the juvenile delinquency
problem got their first view of the
special picture, "Call for Action," being distributed
through 20th Century-Fox by the
TOA as part of its national program in cooperation
with U.S. Attorney General Tom
Clark at the Apollo Theatre. A large audience
had been invited to the theatre for a
screening of MGM's "Easter Parade," and
by special permission Fred Wehrenberg, chairman
of the executive committee of TOA, ran
"Call for Action" as an added attraction.
Members of the Better Films council, heads
of social and civic groups and exhibitors
were among those who attended.
Albert Levy, founder and president of the
Press Sign Co., died at DePaul hospital. He
was 75 years old and had been in the sign
business since he was 17.
B. E. Hatton died recently at his home in
Columbia at the age of 86. Hatton at one time
operated a string of theatres, including the
old Hayden Opera House in Columbia. He
went to that city from St. Louis 69 years ago
and entered the painting and decorating
business there 66 years ago. He was active
in the business until his death. Funeral
services were held June 1.
New York
You can get your
245 Wttt
55th Sr
SPECIAL TRAILERS
Chicagb
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BY GOING TO YOUR NEAREST
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Wuhington
Laura Wells, .special publicity representative
for Eagle Lion's "Ruthless," grabbed off
some nice space in the St. Louis newspapers
and time on the radio stations and KSD-TV
television when she was here with her eyecatching
mink umbrella. The umbrella has
silver blue mink tails and a mink case which
doubles as a scarf. "Ruthless" opened at the
Fox June 8.
C. D. Hill, Columbia manager, left for New-
York for important sales conferences .
Hugh Houston of the Melba in Houston has
gone to California for a 30-day vacation. His
father will handle the theatre while he is
away .
Davis, West Plains; Caesar
Berutt, Rolla, and L. J. Williams, Union, have
perfected arrangements for a float trip along
the White river . . . The New Dixon in Dixon,
owned by Walter V. Snider, who operates the
200-seat Dixon in that city, has been opened.
It has 400 seats.
The Varsity, operated by Ansell Bros., and
the Tivoli, a unit of the St. Louis Amusement
Co., were plunged into darkness for
almost one-half hour the night of June 5
due to a general electric power failure in
University City, as a result of a windstorm.
Colvin Talks to Equipment Dealers
ST. LOUIS—Ray Colvin, president of the
Theatre Equipment Dealers Protective Ass'n.,
was in Chicago this week to speak at a
regional meeting of theatre equipment dealers
on general industrial conditions and outline
plans for the annual national meeting to be
hold here September 28-30.
ATTENTION DRIVE - IN THEATRE OPERATORS
Send for Our Special Trailer Ideas
for Drive-In Theatres
Motion Picture Service Co.
125 Hyde St., San Francisco 2, Calif.
SHOWMANSHIP
IN YOUR LOBBY
DEMANDS
A
MANLEY
R. D. VON ENGELN
Mauley Representative
Eastern Missouri-Southern Illinois
3138 OLIVE STREET
ST. LOUIS 3, MO. NEwstead 7644
BOXOFFICE :: June 19, 1948 61

. . Herbert
. . Horace
. . Guy
INDIANAPOLIS
James Griffis, operator of the Boswell (Ind.i
Theatre, has entered the poultry business.
His son and daughter are in college . . .
Kenneth G. Bernard, operator of the Oxford
ilnd.l Theatre, has installed a new
concession service in the lobby . . . Joan
Burk is the new booklceeping machine operator
at Warners.
Chuck Kreighbaum,
Lafayette, has prepar
cupancy this summer
. .
Rochester . . . J. B.
Swan and Garfield in
to the lake regions
summer . The Ly
operator of the Arc in
ed his cottage for ocat
Lake Manitau, near
Stein, operator of the
Terre Haute, has gone
of Wisconsin for the
ceum in Terre Haute,
operator by Ted Parvu, was entered by thieves
on a recent Monday night who stole thi-ee
days' boxoffice receipts . . . Edwin Brauer,
manager at Republic, conferred at the Alliance
Theatres office in Chicago.
. .
Louise Ritz succeeds Janita Wischmeyer as
stenographer in the U-I booking department
. Mary Maker has joined the office
Hanna Hammond, mother-in-law
staff . . .
of Edwin Brauer, died here June 7 in the
Methodist hospital. She had been ill a long
time. Burial was in Cleveland, her home.
Bert Goldberg, producer of all-color pictures,
was a business visitor at the Williston
circuit office . . . Bernie Kranze, gen-
FOR -THEATRE DRAPES
**
TRACK
** MOTOR CONTROLS
**
HOLDOUT ROPE
Call or Write
JOSEPH HELLER
1241 So. Wobash Ave.
Phone WABash 2047
eral sales was at
the local exchange informing the staff of
the new releases, a number of which will be
LeRoy Furman of the Ted
in Cinecolor . . .
Gamble-Fred Dolle New York office was a
Larry Jacobs, Screen
business visitor . . .
Guild manager, visited exhibitors in southern
Indiana and Louisville.
C. R. Hay, operator of the Charleston (Ind.)
Theatre, is remodeling and renovating, including
an entire new front of modernistic
design Sullivan, booker for
Alliance Theatres. Chicago, visited Filmrow
. . . Sol Greenburg, office manager and
booker at Film Classics, and his wife were
weekend house guests of Carl Niesse at Lake
Wawasee.
Joe Million opened his Drive-In Theatre at
Veedersburg, Ind., June 4 . . . Martin Grasgreen,
Columbia home office representative,
was at the local exchange Craig,
Columbia manager, attended a managers
meeting in New York . E. Schock
of Lima, Ohio, opened his Wayne Drive-In,
Fort Wayne. He operates other theatres in
Ohio.
Charles Rich, Warner district manager,
spent three days with Claude McKean, local
manager . . . Vilma Barrow, Warners, will
marry Vincent Crubb early next fall . . .
Medonna Spurgeon, inspector at Columbia,
is spending her vacation in New York . . .
Audrey Edwards, bookers stenographer at
Columbia, is confined at the Methodist hospital
here after an appendectomy.
Herman Morgan, salesman for U-I pictures,
spoke at the monthly meeting of the Rotary
club in Marshall, 111. . . . Joseph St. Amand,
operator of the Flora Theatre, is redecorating
his marquee and front.
I
NEW! NEW! NEW!
BRENKERT
BX-60 PROJECTOR
OFFICIAL RCA PRESENTATION
by RCA PERSONNEL
July 12 • MONDAY • July 12
Vic. Manhardt Co. Inc.
Milwaukee
1705 West Clybourn St.
WISCONSIN
62 BOXOFFICE : : June 19, 1948

. . JeiTy
. . Bob
. . Herb
. . Next
Ex-Warrior Converts M I L W A U K E E
To Showmandising
From Midwest Edition
MINNKAPOLIS — The Minneapolis Star
gave a big writeup with pictures to Florencio
de Dios, whose family operates five theatres
in Manila and who has been in Minnesota
taking a course from the Minnesota Amusement
Co. in theatre circuit operation. The
story said that the propaganda technique
Florencio learned as a member of the Filipino
underground were converted here into improving
his showmanship.
As a guest of Paramount Pictures, De Dios
spent six weeks at the Minnesota Amusement
Co.'s Chateau Theatre in Rochester, which
has a cosmopolitan clientele. He did every
job to be done in a theatre there.
After that De Dios spent two weeks at the
MAC offices here, where he was briefed on
advertising, publicity, booking and other
phases of theatre operation. From here he
will go to New York to continue his "education."
He'll have "short courses" at the offices
of Paramount and other offices and
then will return to Manila.
A law graduate of Ateneo de Manila, a
Jesuit college, just before the war, De Dios
quickly joined with one of the various underground
groups and formed a propaganda
corps which relayed straight news as it got it
—which was frequent and thorough—and
ridiculed the Jap efforts at propaganda.
His experience now is being turned to advertising
of motion picture attractions.
During the war each of the De Dios theatres,
bearing names similar to those in the
United States, was heavily damaged by bombs.
SOUNDHEADS • AMPLIFIERS
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THEATRE EQUIPMENT
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641 North Seventh St.
Milwaukee.
Wisconsin
H note from Bob Gross, manager of Milwaukee's
oldest drive-in on Blue Mound
road, reports that Ben Poblocki has installed
a new giant neon sign and in-car speakers
will be installed soon . . . Incidentally. Roy
Pierce, Riverside manager, says he would book
bands every week if they had the Horace
Heidt draw . Kriesel, lATSE member,
underwent an operation . Greenblatt,
RKO district manager, was in from Chicago
for a huddle with Lou Elman, local manager.
.
Fontas Gerogiades, manager at Delft circuit's
local office, now greets all comers
in new quarters in the Brumbder Bldg. on
West Wells . . . Steve Schulak,
underwent an operation and is
projectionist,
on the mend
. . . Charley Olson, former Varsity manager,
now manages the Park, Waukesha, for
Standard Theatres Grady, State
manager, says he has invented a new allpurpose
golf club that clips those extra
strokes off par on all courses.
. . . Don's
. . . Billy
Don Weisfeldt, Strand manager, jumps
amid the orange blossoms in July
showman dad, former Riverside manager, was
in for a few days . . . Colleen Moore, former
Wisconsin vending head, is vacationing and
watching the races at Chicago
Pierce, Savoy manager, tells us that the house
has been completely remodeled within and
without . . . Bill Ainsworth, Allied president,
was a stopover en route to Philadelphia and
Pittsburgh.
Projectionist Sam Serge's charming wife
came through a major operation that required
ten pints of blood provided by lATSE
members . . . Bill Lawlor, Fox Wisconsin
Janesville city manager, and Larry Belz, the
circuit's Wausau city manager, both promoted
full page co-op ads on MGM's "Big
City" . . . Otto Trampe, lATSE business
agent, unveiled his new^ sandy-grey tropical
ensemble that brings those second envious
glances for us guys.
Did you see "Pete" Peterson, former Fox
Wisconsin and Standard Theatres employe,
setting new standards in what the well dressed
mayor's secretary is wearing these days! And
a black homberg yet! . . . Tom Cornfield,
Wisconsin manager, is nursing a badly sunburned
Harry Olshan, Columbia
back . . . manager, attended a convention at the home
office . . . Joe Strother, Marcus circuit topper,
purchased a new home.
Malitta Knieger, Columbia hello gal, vacationed
in New York ... If you know about
available office space, communicate with Independent
Theatres. Seems new quarters must
be located in a huiry . time you
want a hamburger, stop at the White Tower
on Wisconsin avenue near 16th. Mrs. C. B.
Haymes, wife of an earlier day exhibitor in
these parts, will serve you after 1 a. m.. and
enjoys show business shop talk. "C. B." was
with the old Saxe circuit and later operated
houses at Racine.
Nick Meuren, MGM shipper, will back-yard
vacation in a week . . . Stan Braun, former
UA booker, was named Wisconsin athletic
director of Eagles
MGM short
activities . . . Jack Kelley,
subject and reissue department
head, was in from Minneapolis for conferences
with John Kemptgen, local manager
. . . Johnny Bartelt, UA office manager, is
vacationing . . . Ditto Olga Cutler of MGM.
Exhibitors on the Row: Lucille Fowler,
Merrill circuit; Lon Husten, Troy, East Troy;
Johnny Schuyler, Delft circuit, Marquette;
George Compston of Wabeno, Laona, Crandon
and Peshtigo; Sam Miller, the Rialto, Gladstone,
Mich.; Barnery Sherman, Douglas, Racine;
Sid Margoles, Regal, Milwaukee; Larry
Kelley, Majestic, Cudahy; Bob Guiterman,
Capitol and Mikado w, Manitowoc; James
Bodgen, the Grand, and James JeuU, Garden,
South Milwaukee; Arnold Brum, Ritz,
North Milwaukee; Erv Koenigsreiter. Greendale,
Greendale; Ray Lenz, Pastime, Horicon;
Busy Netzel, Juno, Juneau; Nick Berg, State,
BIT'
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reproducing s/stems
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iiiorJOSfW)?})h
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BOXOFFICE :: June 19, 1948 63
-J

. . Wedding
MILWAUKEE
Sheboygan: Nick Johnson, Strand, Manitowoc;
Joe Mallts, Eighth Street.
Thomas Leonard of Hodag Amusement's
State and Majestic, Rhinelander, says the
fish are really snagging the bait in those
parts . . . Sure swell to see Zenith Manager
John Dillon's channing wife Joan around
town again. Joan had a bad time while hospitalized
recently . bells will ring
for Lorraine Bruening, Joe Imhof's secretary
at Eagle Lion, shortly.
That golf outing sponsored by L. P. Gran,
Standard Theatres president, at the Merrill
Hills in Waukesha was quite an event. Of
course, Gordon Hewitt, Fox Wisconsin official,
again showed the boys how they hit
the ball in California. Harold Becroft, former
20th Century-Fox manager, was there
and renewed friendships. Charley Hacker,
Standard Theatres district manager, handled
the details in great style.
Arnold Brum has been named convention
chairman for this year's ITO gathering in
That ITO
Milwaukee, October 14, 15 . . .
regional meeting combined with the monthly
board huddle at Wausau, pulled an assemblage
of 50 exhibitors. Looks like the job
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Theatre Equipment Co.
AL BOUDOURIS, Manager
109 Michigan St., Toledo 2. Ohio
ADoms 8511
turned in by Sig Goldberg, chairman, and ITO
field man Harold Pearson in arranging things
will make these regional huddles regularly
scheduled from here on in. The July ITO
board conclave is set for Charley Trampe's
Phantom lake summer home.
. . Ask
Art Stanisch, former Wisconsin manager,
is looking things over on the coast . . . Walter
Blaney, RKO office manager, says that rug
tie which salesman R. Baker wears now and
then was won m a golf game with Benny
Benjamin, Screen Guild manager .
Jimmie Fazio what he thinks, next time you
visit the Town room, about his planned
16mm as added attraction.
Incorporation Papers
To 20th-Fox for Tele
ST. LOUIS—The 20th Century-Fox Co. of
St. Louis, Inc., has been granted a certificate
of incorporation to engage in the business of
radio and television broadcasting, etc. It is
to have 10,000 shares of $100 par value stock.
Incorporators are D. H. Jackman, C. N.
Caldwell and H. B. Davis. A similar incorporation
procedm'e for Kansas City was undertaken
recently by the 20th-Fox interests.
Safety Films to Be Shown
FORT WAYNE—Sponsored by the Port
Wayne police traffic bureau, the PTA council
and the Port Wayne chapter of Film
Indorsers, a series of ten free Children's
Film Library safety films will be shown each
Saturday at the Jefferson Theatre. Sponsors
plan to hold two shows each Saturday, the
first at 8 a. m. and the second at 10 a. m.
The program will include a feature from
the Children's Film library, plus two color
cartoons and a sport short when possible.
Polishes 'Harvest' Script
Hugo Butler jr. will polish the script of
SRO's "If This Be My Harvest."
J&M Will Construct
Madison Drive In
MADISON—A 1,000-car drive-in will be
built just outside Madison by the J&M Enterprises,
Inc., and will be opened about mid-
July, according to Ralph Green, general
manager.
Green said the theatre, yet to be named,
will include separate speakers for each car,
a restaurant and a bottle warming service
for babies. He predicted that it will be one
of the most beautiful drive-ins in the state.
Construction work is expected to get under
way immediately.
New Decatur Drive-In
Set to Open July 10
DECATUR, ILL.—July 10 has been set as
the tentative date for the opening of Decatur
Drive-In being constructed by the C. Bendsen
Co. for the Kerasotes circuit of Springfield.
However, the opening may be delayed due
to a general strike of building mechanics and
laborers in Decatur and vicinity.
The owners of the drive-in are willing to
pay the new wage scales being asked by the
unions but the business agents of the crafts
will not sign up with individual contractors
or for single project, insisting that all of
the employers of labor must sign on the new
terms at the same time.
W. E. Waring Jr. Building
Drive-In at Carbondale
COBDEN, ILL.—W. E. Waring jr. has resigned
as manager of the Ritz here to devote
all his time to construction of the Waring
Auto Theatre three miles east of Carbondale,
111. Waring expects to open the drive-in about
July 1.
Charles Veal has been appointed to manage
the Ritz. Gene Goodman, assistant operator
at Cobden, has moved to the Doll Theatre in
Jonesboro, 111 , as chief operator.
To sell
Wanted:
DISTRICT MEN
the most successful theatre give-aways and popcorn
equipment and supplies for the following territories:
Cleveland, Ohio
Cincinnati, Ohio
Pittsburgh, Pa.
Baltimore, Md.
Washington, D. C.
Virginia
West Virginia
Chicago, HI.
Must be experienced and well known in the motion picture
industry. Live in the territory. All replies entirely confidential
but please make them complete in the first instance.
Address: Sales Manager
PRICE THEATRE PREMIUMS CO., INC.
352 W. 44th St., New York 18, N. Y.
The World's Largest Distributors of Theatre Premiums
Opens New 500-Car Drive-In
HIGHLAND, ILL.—The 500-car Air Park
Theatre has been opened by Joe Schrempp
northeast of here on Route 40. The theatre
has facilities for those who drive in, fly in
or walk in, being situated adjacent to the
Highland air park.
CAPAC Threatens to Raise
License Fees Next Year
From Canadian Edition
TORONTO—A fight looms for Canadian
exhibitors in connection with the move by the
Composers, Authors and Publishers Ass'n of
Canada for a heavy increase in the 1949
license fees.
The association intends to apply to the
secretary of state for approval of a general
increase next year. The application will come
before the performing rights board at Ottawa
in December when public hearings will be
held.
The National Committee of Motion Picture
Exhibitors Ass'n of Canada is preparing
to fight the increase in fees. The license
agreements were unchanged for 1948 although
CAPAC secured a considerable increase from
broadcasters for the use of copyrighted music
on the air.
64 BOXOFFICE :
: June 19, 1948

Ice Queen to Debut
In Olympic Reels
From Canadian Edition
MONTREAL—Barbara Ann Scott of Ottawa,
world and Olympic women's figure
skating champion who is expected soon to
enter motion pictures as a professional, will
make her initial appearance in Technicolor
this fall when J. Arthur Rank will release a
ten-reel film of the Olympic games. This was
amiounced by John Wolfe, world distribution
head of the J. Arthur Rank Organization
who has arrived in Montreal on a trip to
confer with Canadian distributors.
Wolfe had two items of information of particular
interest to Canadians. One was about
Barbara Ann and the Olympic championships
and the other about French-dubbed films for
the province of Quebec. Rank bought the
sole rights to film the entire Olympic games
and the film will be rushed to completion
imjnediately after the summer games are
over, and will be distributed all over the
world as a ten-reeler in Technicolor.
Wolfe said that because Barbara Ann was
so photogenic, more attention was paid to her
by the cameramen than to any other competitor,
even though they could only guess at
the ultimate winner. All this extra footage
is retained in the editing of the ice-skating
portion and Canadians will be able to see
much of Barbara Ann winning the championship.
The news of the French dubbing was also
interesting. Wolfe said an excellent organization
had been placed under contract in
Paris and all the most successful films were
being dubbed into French as soon as their
boxoffice potentialities were certain. This
means that the French version will be released
soon after the English version and
will thus be exhibited in Quebec while still
current. Moreover, with one organization
doing the dubbing the same French voice will
be used for the same English actor in all his
pictures.
The Man in the Moon
May See Stars Free
St. LouLs—Henry Halloway, owner of
ttiree theatres here who also is huildlnK
the Airway Drive-In on the St. Charles
Rock road, has gone in for deep-down
astronomy in the last two or three years,
the period in which he has had the drivein
under consideration, in an endeavor to
Bet accurate information on moon movements.
Henry was anxious to learn just what
the moon does in the heavens during the
summer months, so that he could place
the large screen at the drive-in in proper
position to avoid the moonbeams. Simple
as this problem might appear, it has
proven a tough one for Holloway. He
even went to Washington university to
consult with scientific men there but
was not able to obtain the final answer
to his problem. It now appears that
the man in the moon Ls going to see at
least three or four shows at the Airway
Drive-In each season without stopping at
the boxoffice first.
City Threatens to Close
'Hazardous' Theatres
From Southeast Edition
GREENVILLE, MISS. — Demands have
been made by the city council upon tfie management
of five local theatres to either comply
with fire regulations or close their doors.
The theatres could be closed, officials said,
if they do not comply with the regulations
or if unable to show a satisfactory reason for
not making the improvements. City Attorney
J. Albert Lake said that the city has authority
to impose a $100 fine on the party responsible
and sentence him to 30 days in jail for failure
to comply with regulations.
Theatres listed by Fire Chief A, Z. Lokey
as having violated safety regulations are the
Paramount, Delta, Lake, Harlem and Lincoln.
Radio Hams Prove Value
To Worried Salesman
ST. LOUIS—The fact that Morton S. Gottlieb
of Mid.states Theatre Supply Co. would
be very late in arriving home on a recent
Friday night after a two-day business trip
to Springfield, bounced around the air waves
of two-thirds of the country before a fellow
"ham" in St. Louis telephoned the information
to Mrs. Gottlieb.
Driving home, Gottlieb recalled that he had
forgotten to notify his wife that he would be
late. So he got busy with the portable mobile
air station installed in his Cheverolet.
He finally picked up a short wave station in
Sterling, Kas. Because of directional handicaps
that station could not reach St. Louis
direct, so it sent Gottlieb's message to another
station in Grand Rapids, Mich. That
station is turn sent it to a farm station out
in North Dakota, which finally reached a station
in St. Louis. The owner-operator of the
St. Louis station telephoned Mrs. Gottlieb.
All of these messages consumed a total of
32 minutes. In the meantime Gottlieb was
speeding along Route 36 toward St. Louis.
When about 25 minutes out of St. Louis,
he again took the air with a new message
asking Mrs. Gottlieb to prepare a hot tub and
some sandwiches. This message was picked
up by a St. Louis station which immediately
telephoned the Gottheb home. So when Morton
reached his domicile everything was just
as he ordered.
Laura Wells in Milwaukee
MILWAUKEE—Laura Wells was in town
as "goodwill ambassador to newspapers" in
connection with Eagle Lion's "Ruthless." In
addition to contacting the papers. Miss Wells
did several radio shows and spent some time
at the local exchange. Noted for startling innovations
in attire and accessories that capture
all editors. Miss WeUs toured the town
carrying a mink encased umbrella.
For The
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In Southeastern Industrial District
650 Murphy Ave.. S. W.
Bldg. E. Unit 8 e Atlanta. Co. e Amherst 7141
THEATRE OWNERS: ATTENTION!
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LOBBY!
TELEVISION IN YOUR HOME!
WE HAVE IT.
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Write Department RT
ABBOTT THEATRE EQUIPMENT CO.
Harrison
1311 So. Wabash Ave., CHICAGO 5, ILLINOIS
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BOXOFFICE :: June 19. 1948
65

Torchlighl Parade
Exploits 'Senator'
An old-fashioned torchlight parade, complete
with band, small boys bearing transparencies,
20 marchers carrying flaming
torches and the "candidate" riding in an
open and bunting di-aped car. was the highlight
of the campaign put on by Dave Dallas,
TEI city manager in Manhattan, Kas., for
"The Senator Was Indiscreet."
Dallas began his exploitation ten days
prior to playdate with a series of letters sent
out to political organizations and political
figures in his city. The letters announced
the candidacy of Senator Ashton, outlined
his program and stated he would appear at
the Wareham Theatre on such and such a
date. These letters were addressed to the
"League of Women Voters," the "Young
Democrats Club," the similar organization for
Republicans, etc. They were sent also to the
county chairmen of each party. Another letter
was mailed to each man and woman in
the county who was seeking office. These
letters caused considerable comment and a
mention on the front page of the local paper.
Two days before playdate the Manhattan
showman hired a local entertainer to play
the part of Senator Ashton. He was dressed
in a black frock coat, traditional slouch hat
and wore a long white moustache. The "Senator"
walked the streets during the busy
shopping hours, stopping to shake hands with
as many passersby as possible and passing
out "campaign cards." These cards, a copy
of the ones usually used by politicians, car-
IN NEW YORK FIVE DAYS—Columbia's central division sales executives attended
a five-day conference on selling policies at the Hotel Warwick. Left to right:
E. Hochstim, Detroit; Guy Craig, Indianapolis; C. D. Hill, St. Louis; Harry Olshan,
Indianapolis; Carl Shall t, central division manager.
ried a picture of "Senator Ashton" and an
announcement of the film, theatre and playdate.
ii
A week in advance Dallas decorated the
lobby of the Wareham, TEI's A house, with
bunting, slogans, political announcement
cards and had ballot boxes prominently displayed.
Window cards, in the form of bids for
votes for Senator Ashton with the following
caption, "Vote for Senator Ashton! He May
Have Been Indiscreet But He Hands Out the
Laughs Vote for Him on (date) at the Wareham."
Below in large letters was "Big
Parade! Bands, Torches, Speeches! (date and
time)," were spotted ai'ound town and tacked
on phone poles In the country trade area.
For the torchlight parade Dallas was able,
at very nominal cost, to secure the services
of the municipal band, complete with unlfornxs.
The torch bearers were TEI staffers
and their friends. The car bearing the
"Senator" was donated by a local motor company
and the small-fry who bore the banners
cost only a couple of passes each. Dallas
reports that the streets along the line of
march were crowded and a real throng
jammed before the theatre to hear the "Senator"
make a ".soap box address." The Manhattan
Theatre manager considers this campaign,
from every angle, one of the most
successful he has staged.
If It's Good Promotion
some
BOXOFFICE
one will
report it in .
Fresh Irom the scenes of the activities each week come constant
reports of inerchan(dising of films. Most of these are ideas you
can use for yoiir own promotion. All of them are interesting and
most of them ore profitable in other similar circumstances. Make
full use of these practical ideas by practical showmen, many of
whom you mcry know.
Motion pictures lend themselves ideally to good advertising.
high.
The public interest is
Capitalize on the interest that already exists and increase your at
tendance with proved ideas.
66 BOXOFFICE :
: June 19, 1948

;
Rain
I
OMAHA—General
I
I
Decree Violations
Claimed by Allied
MINNEAPOLIS — Bennie Beiger, North
Central Allied president, said he already has
••several" affidavits from independent exhibitors
deposing that distributors allegedly
have violated the supreme court's edict in
the Paramount antitrust suit. However, before
taking any action, Berger said a considerably
larger number of such affidavits
will be collected, then turned over to the
Department of Justice and also be used as
the basis of damage suits.
The Department of Justice. Berger said,
will be requested to institute contempt of
court proceedings against the distributors.
Especially •flagrant" and "widespread" violations
of the supreme court edict are the
continued conditioning of the sale of one picture
on that of another and ignoring the
theatre-by-theatre part of the decisions,
Berger said. He claimed an exhibitor, owning
more than one theatre, is still forced to
take groups of pictures for all his theatres.
S. G. Lebedoff Is Visiting
Sons in Minneapolis
MINNEAPOLIS— S. G. Lebedoff, veteran
Mimieapolis exhibitor now residing in Los
Angeles, is here visiting his sons. He recently
bought the Washington, a Los Angeles neighborhood
house, but retains his interest in two
local neighborhood deluxers, the Brynwood
and Homewood.
Lebedoff said Fred Meyer, onetime U-I
manager here, is now 20th-Fox studio personnel
head and also is prominent in civic
affairs.
The theatre business in Los Angeles
is at a low ebb. according to Lebedoff. All
lines have been affected in part as a result
of the studios' economy wave.
In behalf of Lebedoff, his son Martin, recently
filed damage suits against the Minnesota
Amusement Co. and major exchanges,
charging a conspiracy to maintain an '•unreasonable"
clearance that has damaged his
two Minneapolis theatres substantially.
MINK IS HER MARK—Laura Wells,
rains throughout Nebraska.
ranging up to two inches, boomed
business prospects. From one end of the
state to the other major conversation the
last few weeks had been centering on drouth
Eagle Lion publicity representative touring
the country on "Ruthless," called on
Jack Truitt, manager of the Electric in
Kansas City, Kas., last week to demonstrate
the newest thing in parasols. Not
only is this one festooned with tails of
mink, but it also is encased in mink when
closed. Miss Wells claimed the mink appurtenances
are her trademark. She was
identified further by platinum hair and
loud radio thumpings on "Ruthless."
Bill Cameron Quits MGM;
Ben Meshbesher Is New
MINNEAPOLIS — Ben Meshbesher. "the
little judge," has joined Columbia, succeeding
Irving Marks, who resigned as Twin city
salesman to become Monogram branch manager.
Meshbesher will cover South Dakota.
He formerly was with Warners here and in
Des Moines. Bill Cameron, veteran MGM
southern Minnesota salesman, has resigned
to devote himself to the theatre at Waterville,
Minn., which he recently purchased.
OMAHA—Bernard Bornbaum is the new
U-I salesman, replacing Max McCoy who
moved over to Paramount. Max recently
left
military service.
New Duluth Drive-In
Planned by Circuit
MINNEAPOLIS— Drive-in theatre projects
continue to spring up apace in the territory.
Ted Mann and Charlie Rubenstein, local
circuit owners have obtained a license to
build and operate a 650-car drive-in in Duluth.
It will be the first drive-in in northern
Minnesota and at the head of the lakes,
and will cost $150,000. Construction will
start immediately with the opening set for
September 1. Mann is president of the Duluth
Outdoor Theatre Co. which will build
and operate the house.
Both Mann and Rubenstein are also members
of the Minnesota Entertainment Enterprises,
comprising a group of Twin city exhibitors
who are now operating the only
drive-in presently in the territory, the Bloomington,
a suburb, and who shortly will open
another, the Rose, in the Twin city area.
Construction of the latter is nearly completed.
Construction also has started on drive-ins
at Rochester, Minn.; LaCrosse, Wis., and
Sioux Falls. S. D.
Omaha Drive-In to Provide
Pony for Youngsters
OMAHA—This city's first drive-in, operated
by Tri-States Theatres, is tailored for
family business.
an electric baby
One new service wrinkle is
bottle warmer. When it is time for the baby's
lunch, mamma merely hands a prepared bottle
to an attendant. A few minutes later
he returns to the auto with the milk warmed
to the proper temperature. The baby, bedded
down in the back seat, soon is in a dreamland
as vivid as the pictures on the screen.
Another blow at the baby sitting business
is now being completed. This is a modern
playground, complete with swings, slides,
teeter-totters and sand boxes. All will be
under supervision of trained attendants.
Later in the summer a Shetland pony with
free rides will keep the youngsters occupied
until the show begins.
I
Owner Estimates $60,000
To Replace Royal
RUSHFORD, MINN. — Roy Palmquist,
owner of the Royal Theatre here, estimated
that it would cost $60,000 to replace the Royal
which was recently destroyed by fire.
Palmquist said the loss was covered partially
by insurance. No plans have been made for
renovation of the house.
The Royal was demolished by fire several
weeks ago, and police officers here still are
attempting to determine whether the flames
were the work of an arsonist.
Fillmore County sheriff. Donald Cook, said
he believed the "fire to be deliberately set."
He said he believed inflamable material was
thrown into an alley shed and then ignited
In a deliberate attempt to burn the Royal and
adjacent buildings.
Booms Trade Outlook
possibilities this year.
Joe LOUIS vs. Joe WALCOTT
FIGHT ADVERTISING
READY 24 HOURS AFTER FIGHT WITH PROPER BOXOFFICE
SLANT BASED ON ACHON AND RESULTS
Anything Unusual Will Be Featured
LITHOGRAPHED PICTORIAL ADVERTISING
14x22 CARDS
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100 DATED 9.50
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Each added 1,000. same order , 3.00
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COLORCRAFT POSTER CO.
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810 N. W. Third Street Phones 2-5107—2-5108
BOXOFFICE :: June 19, 1948
MW 67

. . . The
. . . Carl
. .
. . Tommy
. . Also
KANSAS CITY
. . Virginia Ribic, secretary at
/Cooperating in efforts to promote greater
traffic safety, various local Pox Midwest
theatres are showing a ten-minute short,
"Drive to Kill." In several instances, traffic
offenders have been ordered by judges to see
the picture as a condition of their parole .
June Medcalf. longtime secretary to Dick
Biechele and "Girl Friday" at the KMTA
offices, retired last week to devote herself
to her home .
Theatre Enterprises, was married last Saturday
to Dr. Louis Purinton. After a honeymoon
trip, they will live in California.
A short circuit resulting from the breaking
of neon sign equipment by hail during a
storm May 27 caused a small fire on the
marquee of the Roxy at Warsaw, Mo. ... An
aluminum front has been installed at the
Iris in Clifton, Kas., by Frank H. Reising
Community at Mount Hope, Kas.,
has been reopened after having been closed
two weeks for installation of new equipment
Brizendine, formerly of Pleasant Hill,
¥M-M¥^
Mo., has purchased the Grand in Grandview,
Mo., from H. D. Horton.
Ralph C. LiBeau, who recently retired after
long .service as district head for Paramount,
will leave soon for an extended visit in Connecticut
Ralph OhJson, salesman for Universal,
. . . has been transferred to the Denver
offices of the company . Lawson,
district booker at Universal, has resigned and
soon will move to the Ozark country in Missouri
. . . C. C. Knipe, of the Universal office
staff, is vacationing at Ottumwa, Iowa.
lake Mitchell, general manager of the La
Vezzi Machine Works, Chicago, was a visitor
last Friday along Filmrow . seen on
the Row during the last few days were J. L.
Musgrave, Cozy, Girard. Kas.; Ken Winklemeyer.
Casino, Boonville, Mo.; Harry Till,
Courier, Hamilton, Mo.: Leo Hayob, Mary
Lou, Marshall, Mo., and Harley Fryer, Orpheum,
Neosho, Mo.
New Sound in Argonia
KANSAS CITY—New Simplex sound systems
have been installed at the Argonia in
Argonia, Kas.
pOPCO
..it's
M. P. Jones of Sparta, Wis.,
Buys at Red Cloud, Neb.
RED CLOUD, NEB.— M. P. Jones of
Sparta, Wis., has purchased the 600-seat State
Theatre here from C. Knudsen. Jones formerly
was in the theatre business as a manager
at Sparta. Knudsen has been rather
seriously ill recently.
Mercier Brothers Buy
Dallas, Tex., Theatre
PREDERICKTOWN. MO.—L. A. Mercier of
the Mercier Theatre, Fredericktown, and his
brother Val of the Mercier in Perryville, Mo.,
have purchased a neighborhood theatre in
Dallas, where they have gone to make arrangements
for the operation.
Fire Destroys Nancy
BRIDGEWATER, S.
D.—The Nancy Theatre
here was destroyed by fire. Owner Arden
Davidson announced that he will rebuild.
GFfAVITI-ZED
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*

I
—
—
— —
'Big Clock' Is Tops
In Hot Kansas Ciiy
KANSAS CITY—Grosses at the first run
houses here have been spotty, the continued
hot weather taking its toll as amusementseekers
sought outdoor entertainment of various
kinds.
"The Big Clock," at the Paramount, was
out in front by a wide margin, with "The
Lady From Shanghai," at the Midland, next
best. Reissues at two of the remaining houses
registered
mildly.
(Average Is 100)
Esquire Puddin' Head (Rep): Arkansas Judge
(Rep), reissues 85
Midland—Lady From Shanghai (Col) 100
Orpheum—The Fighting 69th (WB); Valley oi
Giants (WB), reissues 90
Paramount—The Big Clock (Para) 140
Roxv—The Enchanted Valley (EL); Man From
Texas (EL) - 80
Tower, Uptown, Fairway—^Fury at Furnace Creek
(20th-rox)
Kb
'Furia' Takes Top Grosses;
Business Remain«; Bad
MINNEAPOLIS -- Business continued far
off here, but several of the numerous newcomers,
principally "Homecoming," "Green
Grass of Wyoming" and "Hazard,'' came
through reasonably well.
Aster—The Wreck of the Hesperus (Col); Let's
Live Again (20th-Fox) 80
Century—Sitting Pretty (20th-Fox), 4th d. t. wk 125
Gopher Only Angels Have Wings (Col); Coast
Guard (Col) 75
Lyceum Homecoming (MGM) 125
Lyric—Fury at Furnace Creek (20th-Fox), 2nd
d. t. wk 70
Radio City—Green Grass of Wyoming (2Qth-Fox).... 90
RKO Orpheum—Winter Meeting (WB) 85
BKO Pan—Fort Apache (RKO), 3rd d. t. wk 100
State—Hazard (Para) _ 100
World—Furia (FC), 2nd wk 110
'Naked City' and 'Alley'
Shave Top in Omaha
OMAHA—The lull
in theatre business here
continued. Warm, dry weather is hurting both
present business and future prospects.
"Angels' Alley" and "High Wall" at the State
Theatre and "The Naked City" at the Paramount
did best.
Omaha—The Doctor Takes a Wife (Col); More
Than a Secretary (Col), reissues 80
Orpheum Hazard (Para); Whispering City (EL)- 85
Paramount—The Naked City (U-1) 115
RKO Brandeis—Fort Apache (RKO); Mary Lou
(Col), 2nd wk 95
State—Angels' Alley (MGM); High Wall (MGM) .115
Town Women in the Night (FC); Murder on Diamond
Row (UA), reissue, split with Check Your
Guns (Mono), reissue; The Adventures of Robin
Hood (WB), reissue 95
Grosses Sag in Des Moines
As Temperatures Rise
DES MOINES—Theatre business was poor
last week, according to reports from the three
downtown houses. Ideal out-of-door weather
explained for the lack of theatre patronage.
"The Noose Hangs High," at the Paramount
on a double bill with "Whispering City," drew
the best crowds.
Des Moines Mr. Blanding's Dream House (SRO).. 85
Orpheum Berlin Express (RKO); My Dog Rusty
(Col) 85
Paramount—The Noose Hangs High (EL); Whispering
City (EL) „ 80
SELL YOUR THEATRE PRIVATELY
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A different service ot Wng
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ARTHUR LEAK THEATRE SALES
3422 Kinmore 1109 Orchard Lone
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BOXOFFICE :: June 19, 1948
Iowa at Cedar Rapids
Observes 20th Year
CEDAR RAPIDS, IOWA—The Iowa Theatre
here last week ob.served the 20th anniversary
of its opening June 6, 1928. The house
now is operated by RKO. Its manager is A. H.
Talbot who was appointed in 1933 when the
Iowa was a Mort Singer house.
"Tenses' to "Enchanted'
Samuel Goldwyn's "Take Three Tenses"
to be produced for RKO release has been
changed to "Enchanted."
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11

. . Lloyd
. . Rich
. . . His
^ir
OMAHA
•p C. Lund, who has the Glud Theatre at
Vibourg, S. D., is going to get some of his
money back quickly when the film salesmen
come to town. In that town of 600 he is finishing
building a de luxe cafe that would do
credit to a city. There also will be apartments
above . . . Harry Lankhorst jr.. is
spending plenty of time in a Commercial club
role at Hawarden, Iowa. He is in charge of
the committee that is striving to find housing
for employes of proposed new industries
there . . . Adeie Anderson, Warner cashier, is
vacationing.
Bert Thacker, South Sioux City exhibitor,
returned from a trip to Canada, liked it so
well he pulled out again itimiediately for the
same spot with the entire family. They expect
to stay six weeks . . . Clarence Blubaugh,
former MGM salesman here, and his wife left
for their summer home at Baby Lake, Minn.
U-I had separate visits from two sales
officials last week: Charles Feldman, division
manager from New York, and Foster Blake,
district manager, Los Angeles . . . Ruth Myers,
head inspector at U-I, is vacationing.
. .
Joe Jacobs, Columbia manager, was in Chicago
for a meeting of district and branch
managers .
Milton Overman of Eagle Lion
was here to set territorial dates for "Mickey"
Davidson was to open his new
drive-in at Sioux City June 15
Club held a luncheon Monday.
. . . Variety
A wonderful
letter of thanks for what the club is doing
for the Sidney, Neb., leukemia victim was
read. It was from the child's dad.
Lois Brown, ledger clerk at Paramount, is
taking a week's vacation for fishing in Minnesota
Manager 'Will Singer, who has been
. . . around long enough to know, says that some
kind of a record is being set this year by the
school kids who are flocking into the RKO
Brandeis lobby in search of jobs.
Marie Brown, 'Warner assistant cashier, is
vacationing . 'Wilson, MGM salesman,
churned up the water at Carter Lake over
the weekend with a new Mercury outboard
motor . . . Shirley Childers, 20th-Fox inspector,
is back on the job. Her vacation was
marred by a trip to the hospital.
'William
Mrs. Tobby Stewart of Shenandoah brought
her youngest daughter into Omaha so she
could attend Camp Brewster
Gunselman, 20th-Fox auditor,
. .
left
.
for Kansas
City after a month here . .. Betty Davis,
secretary to William Miskell, the Tri-States
boss here, spent her vacation in Rhode Island
. . . Bill Haarmann, Paramount office manager,
has moved to Bellevue and is devoting
spare hours to raising chickens. But even
the new home will be forgotten for a couple
of weeks while Bill discards his usual vacation
along the Platte this month for one at
Bad Medicine, Minn.
Cashier Dorothy Baiter of the Brandeis, is
visiting her father at Hot Springs, Ark.
Mrs. Mary Elizabeth Miskell of
. . .
New Haven,
Conn., arrived here to visit her son 'William.
She became ill and had to undergo an operation
at St. Joseph's hospital . . . Beverly
Spence, chief of service at the Brandeis, is
vacationing in Colorado.
. . . Ira
Robert Ballantyne, head of the equipment
company, visited Oklahoma City on business
son-in-law Robert Hoff, who heads
the sales section, is back after three weeks
on business tour . . Omaha's new drive-in
a .
is doing terrific weekend business
Crane, Tri-States manager at Fairbury, is
fishing near Alexandria, Minn.
Visitors along Filmrow: Oliver Schneider,
Osceola; M. Schwitzer, Starview Drive-In
Lincoln: Dr. J. H. Palensky, Howells: 'Walter
Janicke, Dent Theatres city manager, Lincoln;
Carl Johnson, Red Oak, Iowa; Bert
Beams, Red Cloud, Neb.; O. K. Goodman,
Villisca, Iowa; Don Henry, Sutherland; Frank
Good, Red Oak; A. J. Anderson, Sloan, Iowa;
Max Schumaker, Tabor, Iowa; Phil Lannon,
'West Point; Del Hehne, Hooper; Mr. and
Mrs. Archie Mahoney, Ute; Earl Barclay and
Laura Moorhead, Stromburg; Carl 'Worl,
Dunlap; Louis 'Weiner, Sioux City.
jmade right by men who
(know HOW! ^xnrV/l

RKO Ups Morris Lefko
And Dave Silverman
PITTSBURGH— Popular promotions announced
last weekend were advancement of
Morris E. Lefko to RKO's eastern central district
post embracing Cleveland, Cincinnati,
Indianapolis and Detroit branches, and advancement
of David C. Silverman, city representative,
to the local branch managers' office,
succeeding Lefko.
Lefko succeeds Milton Cohen, who resigned
to join Eagle Lion. Lefko, who will make his
headquarters at Cleveland, has been with
RKO for a score of years as booker, salesman,
office manager and branch manager.
Silverman has been connected with RKO
and the predecessor company, Pathe, for
nearly a quarter-of-a-century as booker, office
manager, sales representative and city
salesman.
Republic Manager fo Dallas;
Irwin Pollard to Cleveland
CLEVELAND—John J. Houlihan, Republic
branch manager, has been transferred to Dallas,
and Irwin Pollard of Detroit appointed
his successor here.
During the short period of less than a year
that Houlihan was in Cleveland, he made a
host of friends. He came here on a temporary
assignment from St. Loius to take over for
Norman Levin who was ill.
Irwin Pollard has been with Republic in
Detroit 11 years, five years as branch manager.
New President Elected
By Cleveland Council
CLEVELAND—The Motion Picture Council
of Greater Cleveland for the first time in
its six years of cultural activity, elected a
man as president. He is George D. Culler,
head of the department of motion pictures
of the Cleveland Museum of Art.
Culler has long been interested in presenting
to the public the art development in
motion pictures and is in charge of the weekly
16mm motion picture programs presented
in the Museum of Art. Others elected are
Mrs. Clair H. Brewer, vice-president and Ruth
Thompson, treasurer. Mrs. E. F. Carran who
served two terms, is the outgoing president.
Kendall Clearance Settled
MUSKEGON, MICH.—The arbitration case
filed by Oscar Kendall asking establishment
of a regular clearance system here has been
settled and withdrawn. Kendall had asked
for a maxlmtun clearance of 80 days.
of the settlement were not made public.
Details
Wiethe Group Launches
Big Cincinnati Shop-In
A. McCoy to Fairmont
But Not tor Trouble
Fairmont, W. Va.—Word that the silver
anniversary convention of the
lATSE's Tri-State Assn will be staged
here next year has stirred up considerable
interest, particularly since F. P.
McCoy, secretary, will be present. This
is Hatfield territory.
F. P. "Reel" McCoy of Local 444, New
Kensington, told delegates at the recent
Monessen, Pa., convention that he's one
McCoy the Hatfields need not fear. He
expects to enter Fairmont peacefully and
exit without trouble. lATSE's Local 239
will host the 25th annual convention of
the Tristates .liss'n here in June 1949.
Douglas Mellott Moves;
Jake Silverman Back
ALTOONA. PA.—Douglas W. Mellott, manager
of the Blair in Hollidaysburg since its
opening ten years ago, has resigned to accept
a similar position with Kagod & Burka
Theatres in Washington. A native of Altoona,
Mellott had been with the Silverman brothers
for 18 years, serving in the display advertising
department until 1938 when he became
manager of the Blair.
At Washington, as manager of the Naylor,
he rejoined Frank Boucher. Kagod Burka
general manager. Boucher managed the local
Silverman theatres for a time while Mellott
was employed at the Strand.
Jake Silverman, pioneer exhibitor, has
resumed active duties at the Hollidaysburg
Theatre after an illness. Jake and his brother
Ike "retired" the first of the year when they
transferred the local Strand and Logan to the
Fabian interests.
C. W. Powers Dies at 58
CLEVELAND—Charles W. Powers, 58, since
1941 owner of the Hudson Theatre in Hudson,
Ohio and former Paramount salesman
in this territory, died Monday of a heart attack
while working in his garden. He was a
World War 1 veteran. His wife Mabel survives.
Burial will be in New Haven, Conn.
CINCINNATI—Louis Wiethe, operator of a
chain of suburban theatres, was in Columbus
last week, incorporating the Valley Shop-In,
on which excavation work was started
Wedne.sday. It is a $1,000,000 project at 7617
Reading road in suburban Roselawn. Wiethe
is president-treasurer of the corporation. Prof.
J. H. Hoskins. University of Cincinnati, vicepresident,
and J. H. Tucker, director.
The project will be built in three separate
units. One will include the Valley Theatre,
to cointain 1,500 seats and to be one of the
most modern suburban theatres in this section
of the country. Wiethe will operate the
theatre. Another will house a large Kroger
super-market. Around the theatre will be
14 storerooms on the first floor and eight offices
on the second. Work on the stores is
expected to be completed in six months and
the theatre in nine to ten months. A feature
of the Shop-In will be a parking lot
for 500 automobiles.
Wiethe, promoter of the project, is president
of Wiethe Theatres, Inc., which operates
seven other suburban theatres in greater
Cincinnati: the Bond, Westwood, Andalus,
Roselawn, Jackson, Latonia and Ludlow.
Wiethe also is president of Theatre Owners
Corp. which books and buys film for approximately
40 suburban theatres.
Nightingales of Detroit
Name Gil Light Chief
DETROIT—Gil Light of the Michigan Theatre
has been elected president of the Nightingales
club, succeeding Edgar Douville of
the Linwood-LaSalle.
Other new officers: Vice-president. Floyd
H. Akins. Circle Theatre: financial secretary,
Maurice Beers, Fenkell Theatre; treasurer,
Michael Badarak. Nortown Theatre;
recording secretary. Charles MacFarlane,
Ferndale.
Niles Exhibitor Dies
NILES. OHIO—John R. Stafford, 73, local
theatre-manager and owner from 1908 to
1923. died last week. Stafford came here in
1908 to manage the old Verbeck Theatre.
Later he built his own, the Stafford.
New Nelsonville Buyer
NELSONVILLE, OHIO — Jack Needham,
retired 20th Century-Fox salesman, has been
named temporary buyer and booker for the
Orpheum and Majestic here by Mrs. Frances
Steenrod. owner of the two houses.
Williamsport Castle Sold
WILLIAMSPORT. OHIO—Tlie Castle, formerly
operated by Lee LuUen. has been sold
to Leslie Price of Columbus, who will take
possession July 10.
ATTEND NEW YORK MEET—Columbia sales heads in the mideast territory
attended a five-day sales conference at the Hotel Warwick, New York. Left to right:
Allan Moritz, Cincinnati; Arthur Levy, Pittsburgh; Oscar Ruby, Cleveland; Ben
Caplon, Washington, and Sam Galanty, mideast division manager.
BOXOFFICE ;: June 19, 1948 ME 75

G.
. . Therese
. . Bob
. . Arnold
'
CINCINNATI
\X7ard Farrar, UA field publicity man. assisted
Nate Wise of RKO Theatres on
a campaign for "Arch of Ti-iumph." which
opened at the Albee. One feature of the campaign
was a luncheon and screening arranged
for recent French arrivals in the city . . .
Fred Helwig and Fred Clemens. Charleston
and Beckley. W. Va.. respectively, will open
their new Belpre Drive-In in Belpre. Ohio,
across the river from Parkersburg, W. Va.,
soon. Charleston Theatre Supply installed
the in-car speakers, projection and sound
equipment.
Sam Weiss, who has been in Cleveland
the last few years, visited friends on Filmrow
here. Weiss and his wife and son were guests
of Arthur Manheimer. National Screen Service
.. . C. "Spotsy" Porter, Beckley, W.
Va.. intended to attend the Brooklyn-Reds
double-header on Sunday, but was disappointed
to have the first game called off after
the sixth inning because of rain.
Goode Sable, city manager for RKO Thea-
. . .
tres in Dayton, and his wife were injured in
an auto crash Ross N. Filson of the
State Amusement Co.. Point Pleasant, W. Va.,
is building a drive-in in Mason. W. Va..
which he expects to open on July 1.
. . . Florence Shoemaker,
.
Visitors on Filmrow included Tom Powell.
New Carlisle. Ohio; J. H. Davidson, Lynchburg:
Lou HoUeb, Zanesville: Al Sugarman.
Columbus: Sylvester Moorman. Coldwater:
Mr. and Mrs. Frank Yassenoff. Columbus:
Sam Gorrel. Cleveland
U-I cashier, is vacationing in the
Smoky mountains Kimbrell
U-I inspector, and her husband Dick, shipper
at 20th-Pox, are spending their vacation
at their old home in the south.
Arthur Fine of the Empire on Vine street
is at the Jewish hospital . Laws, salesman,
has resigned due to ill health. He will
spend a month in Arizona, after which he
has no definite plans. Laws had been with
20th-Fox approximately 16 years, prior to
which he was connected with RKO. Manny
Weiss, recently of Cleveland, is taking over
the territory held by Laws.
The picnic given by the Dayton Variety
Club at Idlewild grounds there June 9 was
attended by several local filmmen . . . Poster
Lane. Williamsburg. Ky., expects to have his
new Lane Theatre open about August L
.
.
Allan Moritz, Columbia manager, attended
a sales meeting in New York
Peiper. U-I contract department,
. . Helen
who plans
to be married July 17, was given a dinner
and miscellaneous shower at Quebec Gardens
by her co-workers Skelly,
manager of the Ohio Theatre in Xenia, was
called to Newark by the death of his father.
AVilliam A. Clark, division manager for
RKO Theatres, stopped here to visit old
acquaintances. He is on his way to New
York on his vacation. Clark will stop in the
city again on his way back to Minnesota.
Vacationing in New York
WILMINGTON, OHIO—Hen Stowell, art
director for Hygienic Productions, and his
wife are vacationing in New York.
DRIVE-IN and THEATRE
EQUIPMENT
Drawings, specifications, blueprints to lit any expenditure
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Amplifiers
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Office Phone: ADams 9644 — Nights and Sundays: TAylor 7511
1420 CANFIELD AVE. DAYTON, OfflO
KATO Retains Crowe
Till Next Election
LOUISVILLE—Directors of the Kentucky
Ass'n of Theatre Owners met here to approve
the continuation of Guthrie F. Crowe as president
of the organization. Crowe was given the
authority to employ such personnel as he
deemed necessary to continue with organization
work.
Crowe recently was appointed commissioner
of the new Kentucky police force by Gov.
Earle C. Clements.
KATO directors also discussed the feasability
of releasing stories for dramatization
coincident with the showing of films. Some of
the directors said they felt such publicity
helped pictures while others said they believed
dramatizations kept theatregoers from
attending.
Louis Wiethe and Rex Carr of Cincinnati
attended the meeting to present a case for
combined buying and booking in independent
theatres. Board members concluded that the
independent operator would profit greatly by
the combination service. The matter was
shelved for .'urther discussion at a future
meeting of Kentucky independent exhibitors
served from the Cincinnati office.
The board appointed a committee to nominate
directors for election. The committee
included Fred Dolle. E. L. Ornstein. W. Freeman
Smith, and Cliff Buechel.
Directors at the meeting included Crowe,
Col. Henry J. Stites, Morris Blacker, Leon
Pickle, E. T. Denton. Dennis Long, Johnson
Musselman, Roger Daley, Smith, Ornstein.
Andy Anderson, Willard Gabhart, Charles R.
Mitchell. Adolph Baker, Wiethe, Carr and Joe
Isaacs.
Fight Shown in 24 Hours
CLEVELAND — The Graziano - Zale fight
pictures, released through Realart Pictures,
were on the RKO Palace screen less than 24
hours after it was staged. Prints arrived by
plane Thursday afternoon, rushed to the theatre
and were on exhibition before 5 o'clock.
Public interest in the battle for the world's
middleweight championship was keen.
Kid Shows for Summer
DAYTON—The Davue Theatre has started
summer policy of children's matinees, with
a
the first being held June 16 with "Alice in
Wonderland" and "Swiss Family Robinson,"
plus a color cartoon. Present plans are to
run these children's shows every other
Wednesday during the summer months.
THE BONANZA OF 'EM ALL!
LUCKY BUCKS
The thrilling, new
theatre game
of audience action
BUILDS BOXOFFICE! BUILDS PROFITS
Mideast representative R. L. "Dick" McCooI
511 Main St., Lalrobe, Pa.
Home Office: "LUCKY BUCKS"
2SS Clopper SI.. Greensbuig. Pa.
76 BOXOFFICE ; : J.une 19, 1948

. .
!
Big Crowd al Valley L^ U I S V I L L E
On Opening Night
TAYLORSVILLE. KY. — The new $80,000
Valley Theatre formally opened its modernistic
doors to a packed house last week
to offer motion pictures to townspeople for
the first time in many years.
The house was packed to capacity for evening
showings at the opening. The formal
opening address was given by J. D. Brown,
a local banker, who introduced owners Morris
Smith and Mr. and Mrs. Clark Bennett
to the audience.
The owners promised patrons motion pictures
six days a week with program changes
three times a week. The theatre will be closed
on Tuesdays.
Townspeople had looked forward to the
opening for the past 11 months. Construction
work on the 503-seater began nearly one
year ago.
The Valley seats 402 persons on the main
floor and 101 in the balcony which is reserved
for colored patronage. The owners
of the house said that spacing between seats
and rows exceeded the local building requirements
thus allowing greater freedom of
passage and more comfort.
The theatre offers only the newest type
equipment. In physical appearance the house
is severely modernistic with a buff hollow
glazed tile front and the opening recess finished
in buff glazed brick. The interior of
the Valley is decorated in red, blue and gold.
Architects for the enterprise were Otis &
Grimes of Louisville, and equipment was
furnished by the Falls City Theatre Equipment
Co.
Owners Smith and Bennett previously operated
the old Ace Theatre here. It was
destroyed by fire several years ago.
Ashland in Lexington, Ky.,
Progresses on Schedule
LEXINGTON, KY.—The new Ashland, being
constructed in a shopping center in the
southeastern part of the city by the Lexington
Theatre Co., is progressing on schedule,
according to Arthur B. Rouse jr., president.
The Ashland will be a 575-seater, fireproof
and latest type equipment and furnishings.
Jacobson Names Exploiteer
DETROIT—Appointment of Harold Berg
as exploitation director of Jacobson Theatres
was announced by Milton Jacobson.
. .
Hllied Artists sneak-previewed 'The Dude
Goes West" at the Rialto Wednesday
(16) ... The first theatre for Booneville, Ky.
has been opened by Charles L. Seale
B. D. Arnold of the Arco, Bardstown, left
for a three-week stay at Daytona Beach .
C. E. Heppberger, executive of the National
Carbon Co., was in town renewing old acquaintances.
Heppberger covered the territory
as a sales engineer in former years.
Exhibitors still are complaining about the
drop in boxoffice receipts . . . Additional
hearings have been given on a proposed
suburban drive-in. There is still a good
chance that approval may be obtained for the
project. In any event the promoters are not
The opening
giving up without a struggle . . .
date of Foster Lane's new 620-seat Lane,
under construction in Williamsburg, has been
set for July 1 . . . The new house recently
opened in Brownsville has been named
Lindsey for owner George W. Lindsey.
The Veteran's Theatre, Tompkinsville, remodeled
by new owners M. H. Sparks and
Ray Coleman, opened this week amid gala
festivities. Sparks and Coleman also operate
the new Strand in Edmonton . . . Jimmy
Thompson, formerly of the Falls City Theatre
Equipment Co. staff and one time manager
of the local Savoy, now is operating the
Sunset Drive-In at Bowling Green under the
direction of J. T. Flowers.
The front of Louis A. Arru's Skyway
Drive-In at Buechel has a new appearance
with the recent installation of neon archways
over the entrance and exit, together
with a new neon bordered attraction board.
From the number of out-of-town exhibitors
seen on the Row recently it would appear
that some sort of a theatre convention
was in progress. However, only routine business
brought the visitors. They included Lyell
Webb of the Ritz, Burkesville; Ralph Cundiff,
Allen, Liberty: N. H. Sparks, Strand,
Edmonton: Homer Wirth, Crane, Crane, Indiana:
George W. Lindsey. Lindsey, Brownsville:
G. M. May, Dream, Corydon, Ind.:
Clark Bennett, Valley, Taylorsville: C. D.
and C. K. Arnold, Arco, Bardstown: J. T.
Flowers, Sunset Drive-In, Bowling Green;
Foster Lane, Lane, Williamsburg: C. C.
Humston. Lyric, Lawrenceburg : Col. L. B.
Fuqua. Kentucky, Eddyville.
Two-hour color and sound films are scheduled
to be shown at each county playground
twice during the summer, the county playground
and recreation board announced.
Topics to be included are animals, sports.
jazz orchestra, hillbilly music and straight
comedy. Admission is free, but a freewill
offering may be taken up by the local recreation
committee to help defray playground
expenses ... A change in Sunday operating
policy has been annoimced by the management
of the Arco at Bardstown. Heretofore,
continuous showings were presented. Under
the new setup the matinee will be followed
by a break before the evening performances.
Seven new films were brought into four
downtown first run houses while the balance
had reissues and holdovers. "The Lady From
Shanghai" coupled with "The Best Man
Wins" at Loew's headlined the attractions.
The Rialto had "The Noose Hangs High"
joined with "Green for Danger," while the
Strand rounded out the new double bills with
•The -Sainted' Sisters" and "Speed to Spare."
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BOXOFFICE :: June 19, 1948 77

. . Film
. .
. . . David
. . . Lillian
. . That
—
—
—
—
CLEVELAND
gill Ornstein of MGM, assistant to Howard
Dietz. arrived to attend the invitational
tradescreening of "Easter Parade" at the
Astor. More than 700 persons attended .
James E. Scoville. who has retired from active
participation in the operation of his theatres
to live in Tucson, Ariz., has been visiting in
Los Angeles. Hollywood and along the California
coast. He plans a short stay in Cleveland
during the summer.
.
Sam and Maurice Brack issued formal invitations
to the opening of their new Park
Auto, a de luxe drive-in. The brothers were
longtime Cleveland theatre owners until the
sale of the Market Square last year .
Fellman of the Warner home office
. . Nat
booking
department, and his assistant Harry Kaplowitz
were two-day Cleveland visitors . . .
Jerry Lubin was in town auditing the Film
Classics books building tenants
were shocked Monday morning to leara of the
sudden death of Al Wagner, one of the building's
two elevator custodians.
If you're looking for Mark Goldman. Eagle
Lion branch manager, you won't find him
where he used to be. He has moved to another
office . .. Nat Charnas of Toledo is
. . . Eva
receiving double feature congratulations.
Once because his daughter Barbara graduated
with honors from high school and
pgain because she has been admitted to Connecticut
college fo rthe fall term
Urdang. secretary to M. B. Horwitz of the
Washington circuit, was ill last week.
Sanford Gottlieb, Film Classics manager,
held an invitational screening of "Will It
Happen Again?" in the 20th-Fox screen room
. . . Ben L. Ogron of Ohio Theatre Supply
Co. installed complete Motiograph equipment
in the Barck brothers new Park Auto
Theatre. Ogron also installed complete Motiograph
equipment in the new Starlite
Cruise-In, owned by C. H. and J. W. Christo-
For The
DRIVE-IN THEATRE
Blevins'
Has
Special Profit - Making
Concession
• Popcorn
• Snow Cones
Write for
• Peanuts
Equipment
• Candy Floss
Complete Iniormation
and Catalog
. pher is not a new car Maurice
Druker, Loew's State manager, is driving.
He had his old car "porcelainized" . . Dorothy
.
Bogdan, Loew Theatre switchboard oper-
ator, took two weeks off for a honeymoon
vacation.
Republic's "Bill and Coo," which received
extraordinary publicity when the Press selected
it for its recent sponsored show for
children in the Music Hall, will open its
first run engagement at the Alhambra on
Colosseum ballots arrived in
July 1 . . .
Cleveland last week and have been distributed
among film salesmen in this area
Sandler, general manager of Theatrecraft
Mfg. Corp., will take all of his
employes to the June 21 night baseball game
Brooks, secretary to J. Knox
Strachan, Warner Theatres publicity director,
left for a first hand view of Hollywood, Los
Angeles and the west coast. She plans a
three-week vacation trip.
SPRINGFIELD
f^rant Frazee, manager of the Chakeres
Falrborn Theatre at Fairfield, Ohio, was
married June 6 at Greenville, Ohio, to Mildred
Fitzwater. They are honeymooning in
Florida. During his absence Richard Mc-
Beth, manager of the Chakeres Frances Theatre
at Mechanicsburg, is in charge of the
Fairborn. Later McBeth will serve in a vacation
relief manager of the Chakeres at
Hillsboro. A. G. Longbrake. veteran showman
of Mechanicsburg, temporarily is serving
as manager of the Frances.
Mrs. William Settos, wife of the owner of
the Liberty here, is recuperating in the
City hospital from an operation
Leland Rutherford, in
. . .
common pleas
Judge
com-t,
has denied a nxotion by Owen A. Miller of
near Osborn to stop collection of Springfield's
1 per cent income tax starting July 1.
Mrs. Frank Collins and children have returned
from the winter spent at the Chakeres
home in Miami Beach.
Grant Frazee, manager of the State in
Greenville, has been promoted to manager of
the new Chakeres Fairborn Theatre in Fairborn.
Ohio. Bob Rowland goes from the Orpheum
at Xenia to the State in Greenville,
and Don Flanders from assistant manager at
the Regent here to manager of the Orpheum
. . .Clark county's second drive-in theatre,
the Skyway, three miles north of Springfield
was expected to open within a week. A. W.
Buzzell and R. L. Story, owners, report the
theatre cost $125,000 and will handle 500 cars.
Bottle warmers are provided for babies. The
drive-in covers 31 acres. Programs will be
changed four times weekly.
'Brush Man' Strongest
Film at Cleveland
CLEVELAND — Summer weather proved
heavy competition for theatres and all local
hou.ses reported a drop in attendance. Four
new pictures, three holdovers and one double
feature reissue were on the main stem. Most
of the business went to " The Fuller Brush
Man" in its second week at the Allen. "Homecoming"
showed strength in its third week.
(Average Is 100)
Allen—The Fuller Brush Man (Col), 2nd wk 130
Hippodrome Coroner Creek (Col) 85
Lake Silver Creek (WB), 3rd wk., a moveover.... 80
Lower Mall To Live in Peace (Realart) 100
Ohio—Seven Sinners (U-I); Sutter's Gold (U-I),
reissues 60
Palace The Lady From Shanghai (Col), plus
stage show Monday night „ 80
State—All My Sons (U-I) 80
Stillman—Homecoming (MGM), 3rd d. t. wk 125
Detroit Trade Up a Bit;
Labor Situation Better
DETROIT—A modest pickup in business
was generally reported last week, averaging
up first run and neighborhood reports. The
more favorable employment situation took
the credit. Detail for week ending June 10:
Adams—Summer Holiday (MGM) 70
Broadway-Capitol Casbah (U-I); Dear Murderer
(U-1) 100
Cinema—First opera film festival 100
Downtown—Fort Apache (RKO), 2nd wk 95
Fox—Fury at Furnace Creek (20th-Fox);
The Counterfeiters (20th-Fox) 90
Michigan Silver River (WB); Mister Reckless
(Para), 2nd wk 75
Palms-State The Fuller Brush Man (Col); My Dog
Rusty (Col), 3rd wk 80
United Artists—B. F.'s Daughter (MGM); For You
I Die (EC), 2nd wk 70
Cinciimaii Holdovers
Make Best Showings
CINCINNATI—The holdover pictures made
better showings than the newcomers. "Homecoming"
remained at the Capitol for an additional
week, as did "The Fuller Brush
Man" at the Shubert. "Silver River" moved
from the Albee to the Lyric.
Albee—Silver Hiver (WB) 120
Capitol Homecoming (MGM), 2nd wk 130
Grand—Panhandle (Mono) 100
Keiths Adventures of Cosonova (EL); The Return
of Rin Tin Tin (EL) 70
Lyric Fort Apache (RKO), 3 days; Frankenstein's
Bride (UI); Son of Frankenstein (U-I), 4 days,
reissues 110
Palace—Another Part of the Forest (U-1) 70
Shubert-The Fuller Brush Man (Para),
3rd d. t. wk - 130
"Homecoming' and 'River'
Earn Pittsburgh Holdovers
PITTSBURGH—"Homecoming" got the big
play here in Loew's Penn and continued on
view. The Stanley made its best showing in
two months with "Silver River," which also
earned a holdover.
Fulton—All My Sons (U-I) 100
Harris Green Grass of Wyoming (20th-Fox) 85
Penn—Homecoming (MGM) 140
Ritz—B. F.'s Daughter (MGM), 2nd d t wk 95
Senator—Seven Sinners (U-I); Sutter's Gold (U-I),
reissues
°^
Stanley—Silver River (WB) HO
Warner— I Remember Mama (RKO), Znd wk 115
BLEVINS POPCORN CO.,
Inc.
Id Fopeoin Villag* • 3098 Charlotte Ave.
NcuhTille, Teon. • Phones: 7-3272-3-4
In Southeaitetn Indueliial District
650 Murphy Ave.. S. W.
Bldg. E. Unit 8 • Atlanta. Ca. • Amherst 7141
ARROW THEATRE PREMIUM CO.
INC.
now oiiers
Strawberry Delight Kitchen Ensemble
"Standing Room Only" with this Give-Away
WILLIAM S. SHARTIN
Representative
402-3-4 Film Bldg. CHerry 7103
Clevelcmd. Ohio
Variety Club Annual Outing
DAYTON—Annual picnic and summer outing
of the Dayton 'Variety club was held at
Eidelweiss park, with all proceeds from the
picnic earmarked for the local Heart fund
charity work among children. Cliff Morgan
as general chairman of the outing.
78 BOXOFFICE
:
: June 19, 1948

Activity Among Drive-ln Theatres Oscar Gorelich New
BUTLER. PA.— Right, title, interest and
claim of Dr. R. B. Herrick, Aven B. Caldwell
jr. and William L. Shultz, partners in the
Butler Drive-In on Route 68. will be sold by
the sheriff June 25 at the courthouse. The
property was deeded June 26, 1947, to the
partners by Mr. and Mrs. Guy M. Stirling
and was seized and taken in execution in a
suit they filed.
Herrick interests recently transferred the
Skyline Drive-In, New Castle, to Mitchell
Kwiatkowski, and transferred an unfinished
outdoor theatre at Cranberry to the Kayton
Amusement Co., Franklin.
SPRINGFIELD, OHIO—Representatives of
the Chakeres organization here attended the
opening of the Chakeres-Dwyer Lake Drive-
In between St. Marys and Cellna. Al Spare
of Covington, Ky., is manager. Phil Chakeres,
Frank Collins and other Chakeres executives
also attended opening of the North
Side Drive-In at Wilmington the night of
June 9. The Wilmington airer is operated
by Ti-iangle Drive-In Theatres, Inc.
ap-
the new drive-in opened
on South Division street in Port Huron,
Mich., by Triangle Drive-In Theatre Corp.
Advertising and publicity were drafted in the
art and publicity departments of Hygienic
Productions, Wilmington, Ohio.
DETROIT—Tommy Watson has been
pointed manager of
BEAVER FALLS, PA.—Ralph M. Felton's
Spotlite drive-in theatre near here was scheduled
to open June 16.
UNIONTOWN, PA.—York Run Open Air
Theatre on Route 119, five miles from here
enroute to Point Marion, is dated to open
June 19, according to Steve J. Danko.
^ ir ^ Michigan ITO Head
last winter. The screen tower backs the highway
and the 40x50 feet front is beautifully
decorated with a sunset scenic view, illuminated
at night by floodlights.
YOUNGSTOWN—The fourth drive-in in
this area, the West Side, on Route 18 at
Austintown, opened Jime 10, with a capacity
of 1,000 cars. House is operated by Youngstown
Drive-In Theatres, Inc., which also operates
the South Side Dive-In, on Route 7,
and the North Side Drive-In, on Belmont
avenue. Like the other two drive-ins, the
West Side has individual sound units for
each car.
Milton Cohen Quits RKO;
In New Eagle Lion Post
NEW YORK—Milton E. Cohen has resigned
as eastern central district manager for RKO
to join Eagle Lion as
eastern division sales
manager, a newly
created post. Cohen
will supervise ten
branches—A 1 b a n y,
Buffalo, Cincinnati,
Cleveland, New Haven,
New York. Philadelphia.
Pittsburgh and
Washington,
Cohen is an industry
veteran. He started
with Columbia as Chi-
Milton E. Cohen cago salesman and was
promoted to sales manager in Detroit. In May
1938 he joined RKO and later became branch
manager in Detroit. In 1946 Cohen was promoted
to eastern central district manager for
RKO.
DETROIT— Michigan Independent Theatre
Owners held their annual meeting at the
Variety Club quarters here Thursday (lOi
with 60 per cent of the membership represented
by 45 theatres. The group voted to
appoint a committee to oppose the anticipated
drive for local amu.sement taxes, something
new in Michigan, with Detroit possibly spearheading
the attack through Sam Carver, retiring
president.
Also appointed was a committee to meet
with lATSE negotiators for the new projectionists'
contract
Daylight saving time. ASCAP, Film Rentals,
and clearance problems were also discussed
with no action taken, partly awaiting
the outcome of current court actions.
Michigan ITO elected as president Oscar
Gorelich of the Carmen Theatre, succeeding
Carver. Other new officers: Carver, Grand
Theatre, first vice-president and chairman of
board; Max Sussman, Joy Theatre, second
vice-president; William Kimmel, West End
Theatre, treasurer; Richard Route, Boseville
Theatre, secretary; Edward Jacobson, J&J
circuit, sergeant at arms.
Directors: Henry Koch, Dox; Bernard
Schlussle, Farnum; Donald T. Nicholas,
Center, Grand Blanc; Nich George, Allen
Park; Sam Ackerman, East Side; S. L. Hall,
Avon, Stockbridge; Clare Winnie, Dale;
Joseph Miskinis, Civic and John Tatu, Nortown.
Shinnston on Again
SHINNSTON, W. VA. — The second-floor
theatre under construction here for several
years, is to be completed at an early date.
The job had been stopped a number of times.
A large market occupied the street floor last
year but only the second floor steel construction
was completed.
DETROIT—Jack D. Loeks expects construction
of his Beltline Drive-In in Grand
Rapids will be completed by June 15. The
theatre is on a 21 -acre plot of land, providing
maximum capacity for 1,025 automobiles.
Present plans call for installation of only
850 individual in-car speakers. The project
will cost approximately $100,000.
PIQUA, OHIO—The secretary of state at
Columbus has chartered the Piqua Drive-In
Theatres, Inc., with authority to issue 200
shares of stock at a capitalization of $800.
Incorporators are Robert G. Gump, Arthur
Denlinger and Lowell Murr. The company
will have its offices in Dayton.
BELLE VERNON. PA.—Auto Theatres,
Inc., plans to open the new Super 71 drivein
on the Belle Vernon-Smithton road June
25. Vincent J. Corso, manager of Star Distributing
agency, is film buyer-booker for
the new outdoor theatre. Inaugiu-al festivities
will include display and utility of a
giant searchlight.
WATERFORD, PA—The Sunset
Drive-In
near here opened June 11. Edward Wilson,
radio-electrical equipment distributor and
partner of Alden Phelps in ownership of the
drive-in, manufactured the in-car speakers
To sell
Wanted:
DISTRICT MEN
the most successful theatre give-aways and popcorn
equipment and supplies for the following territories:
Cleveland, Ohio
Cincinnati, Ohio
Pittsburgh, Pa.
Baltimore, Md.
Washington, D. C.
Virginia
Wesl Virginia
Chicago. III.
Must be experienced and well known in the motion picture
industry. Live in the territory. All replies entirely confidential
but please make them complete in the first instance.
Address: Sales Manager
PRICE THEATRE PREMIUMS CO.. INC.
352 W. 44th St., New York 18, N. Y.
The World's Largest Distributors of Theatre Premiiuns
fiff
fOXOFFICE ;; June 19, 1948
79
II

—
. . . Clark
. . OUie
. . H.
. . Shad
. . Donald
: June
fLASH
THEATRE SEATS
RECOVERED — HEPAfflED ANYWHERE
BEST WORKMANSHIP. POSITIVELY LOWEST PRICE.
PROMPT SERVICE
JOHN HEIDT, 1507 W. Kirliy, Ditroit 8. Mich.
Phone: TYIer 7-8015
FLOWERS for
Every Occasion
LORENZEN'S
DETROrrS THEATRICAL FLORIST
TOwnsend 8-6232
16457 Woodward Ave., Detroit 3, Mich.
LONG SIGN CO.
MARQUISE SIGNS
MAINTENANCE SERVICE
840 W. Baltimore, Detroit — TR 1-5477
EXHIBITORS — PARK FREE AT
EQUIPMENT
McARTHUR THEATRE
COMPANY
4 S4 COLUMBIA ST WEST
- DETROIT I. MiCH
MOTIOGRAPH SERVICE
Phone: CAdiUac 5524
Theat:£_Sign and Marquee Maintenance
WOodard 5-4050
2821 Brooklyn
Our Specialty
_^
forstman^Ca
POnljac 3-4473
Dalroit 1, Mich.
LEONARD SOSKIN AGENCY
Retirement income, life, automobile,
fire, hefilth and accident insurance.
171i Book Bldg. CA. 3515, Detroit
FILM EXCHANGE DRUGS
The Showmen's Drug Store'
Drugs
• Cosmelics * Prescriptions
Personal Service from Two Showmen
MAX BERNBAUM lACK GALtAGHER
Pharmacist
Manager
Phone CLillord 1527, CUIlord 3694
ERNIE
FORBES
214 W. Montcalm
Detroit 1, Mich.
Phone CAdiUac 1122
DETROIT
. .
.
TUTanuel Helfman is incorporating the Model
Theatre he is opening in the old Dale
location on Michigan . Henry Berry is now
managing the Lancaster instead of the Rouge
for Community Theatres . C. Callier of
the Callier Enterprises is closing the old 27o
Empress at Belding, which has been replaced
by the new Callier Theatre, and disposing of
equipment Brooks of Butterfield
circuit is convalescing following an operation.
Clarence Simons, former manager of the
Rio and Capitol for the Cohen circuit, has
returned to the show business as manager
of the Allen in Allen Park for Nicholas George
and Joseph Miskinis . . . Earl Hudson, UDT
president, was host to the managers at the
annual circuit golf tournament at Maple
Lane.
Neil Tolling, former manager of the Bedford
in Toronto for six years for Famous
Players, is the new assistant to Art Leazenby
at the Cinema . . . Irving Belinsky has taken
to emceeing his own radio quiz show at his
Emsee in Mount demons.
Carroll F. Kemp, operator at the Carmen,
back from a vacation in California . . . William
is
London, Associated circuit partner, is
back via plane from California for a quick
look over his local theatre properties.
Manuel Helfman is incorporating the Model
Theatre, which he is opening in the old Dale
Miss Rita Horchak of Columbia
location . . .
asked Frankie Laine, top swoon-producer, to
pose with their gang for a photo. He did,
with Jean Borck, Marion McDonald and
Irene Pachebula all gathered around his feet
Baker, Columbia city salesman
for three years, is returning to Des Moines
for the third time in his business career—as
manager.
Henry Berry has moved up as manager of
the Lancaster instead of the Rouge for Community
Theatres. Leonard Salsbery came in
from the Royal Oak Theatre to take over the
Rouge post, and Stanley Glowski moved from
the Lancaster out to Royal Oak.
. .
Garry H. Lamb, projectionist at the Eastown.
has moved to a new home out on Grayton
avenue . Mrs. Gladys B. Pike, president
of Film Truck Service, is one of the Row's
busiest ladies, with all her new duties and
H. C. Callier of Callier Enter-
offices . . .
prises is closing the old 276-seat Empress at
Belding and disposing of the equipment.
. . .
Ted Rogvoy, theatrical architect, has
turned in bids for the new Biltmore to
Charles Komer and announced that he is
leaving on an indefinite vacation trip to
Alaska . . . Jack Ferentz and cohorts left to
attend the annual American Federation of
Mus cians confab at Asbury Park. N. J. . .
.
Al Champagne, Fox booker, is up north on a
fishing trip for his vacation. Jim Sharkey
jr. is pinch-hitting Howard G. Minsky,
a.ssistant to Ray Moon. 20th Century-Fox division
manager was a local visitor.
OUie Brooks of Butterfield is convalescing
following an operation . D. Hakim of
the Colony was official photographer at the
Great Lakes regional skating championships
at Arena Gardens here . Martin.
United Artists booker, was an active spectator
at the championships.
Fox Theatre notes: Dave Idzal was host
to a super-duper press and radio turnout at
the Standard club when Jack Benny opened
for a week at his house. Benny, Marilyn
Maxwell, Rochester and Phil Harris were aU
on deck to meet the boys, including managing
editors, columnists and reporters . . . Len
Shaw, theatrical critic emeritus since 1898,
proved he's still as active as the youngest
cub on the beat . . . BUI Hendricks, former
UDT exploiteer, had some good press ideas,
as did Alice Gorham who dropped in to chat
with the opposition.
Bath City Bops: James Kimmick, secretary
of Moimt Clemens Local 735, is laid up after
he found out a phone pole was tougher than
Ted Bauman, working the split
his car . . .
shift between the Macomb and Jewel, is a
freshman member of the American Society
Lou Parine, manager of
of Magicians . . .
the Gratiot Drive-In, has the welcome sign
out for show world visitors . . . Gratiot booth
visitors include Al Ochs, GU Lubin, BiU
Napier. Al Bourderious, Jim Powers, George
McArthur, Fred Dickely, Ernie Forbes and
Charlie CoUins.
Ed Douville finally has his ceUar cleaned
up. An oil company filled it with fuel oil
by mistake. It should have gone into another
house. He's still waiting for the insurance
company to settle up.
ARROW THEATRE PREMIUM CO.
now otters
TRU-BLOE oven WARE
INC.
Bake and Serve and Use in the Reirigeralor
WILLIAM S. SHAHTIN
Representative
402-3-4 Film Bldg. CHerry 7103
Cleveland. Ohio
/\fed
Can Now Show You The
NEW 1948 "£/^COR£" & "AIRfLO"
HEYWOOD-WAKEFIELD THEATRE CHAIRS
HEYWOOD-
'wakefield'
EKclusiveiy in th«
Call or Write
Ned 6

I
BOXOFFICE
. . Jim
1
Annual Golf Tourney
At Detroit June 29
DETROIT—Filmrow will be virtually closed
June 29 for the annual golf tourname.-.t conducted
by Variety Club of Michigan Tent 5
at the Birmingham Country club, where it
has been held for the past two or three seasons.
The event annually draws a topflight
turnout of local golfers, showmen and friends,
as well as distributor and circuit executives
from other parts of the country.
The list of prizes, with enough for virtually
every duffer to come home with something
regardless of score, is one of the best seen in
any golf tournament in this part of the
country.
Ticket sales are in the hands of Leonard
Soskin. theatrical insurance agent, at 1712
Book Tower. Soskin is handling phone sales
at Cadillac 3515. Tickets are going at ten dollars
a copy.
The Birmingham club is reached in about
35 minutes from downtown Detroit, by driving
out either Woodward or Southfield road, and
turning left at the Fourteen Mile road on
which it is located.
Three Remodeling Jobs
Under Way in Detroit
DETROIT—Tliree major remodeling jobs
are being started under the direction of Ted
Rogvoy. theatrical architect. The Colonial,
headquarters house of the Midwest circuit, is
to have a new front, with Philip and Oscar
Gorelich receiving the general contract.
At the Roxy. the Cohen circuit is to install
a new tower marquee, front, seating, toilets
and sound, with the Utley Co. as general contractor.
The present front will be enlarged
by adding space now used for two stores.
Rogvoy is preparing remodeling plans for
J. C. and Del A. Ritter's Rialto in Detroit,
for Broder Bros.' Senate in Detroit and the
Goodrich-operated Savoy in Grand Rapids.
Joseph A. Gallaher Dies
PITTSBURGH—Joseph A. Gallaher. platform
foreman for Exhibitors Service Co., died
a week after undergoing an operation. Surviving
are his wife, two brothers and his
mother. He was a cousin of George Callahan
jr., president of the carrier company.
ran sale!
COMPLETE THEATRE EQUIPMENT
EMPRESS THEATRE
BELDING. MICH.
Must be sold before luly 10. 1948
2—Hebuill Motiograph Machines and Sound
Equipment
^00 Upholstered Chairs
Air Conditioning Coils and Blower
New Manley Popcorn Machine
2 Simplex Machines
Callier Enterprises. Inc.
Box 6G. Lowell, Mich.
COLUMBUS
\ll7ork is well under way on the CCC Auto
Theatre, large drive-in being constructed
by Frank Yassenoff and Harold Schwartz,
operators of the Riverside and Eastside. The
500-car drive-in is being built on Harrisburg
road near Briggsdale. Although the site has
room for 1.500 cars, not all of the space will
be utilized immediately. The owners expect
to open between July 1 and July 15.
Columbus voters approved a one-half of
1 per cent pay roll tax in a special election.
Local CIO groups announce that they will
continue their fight to repeal the tax via the
courts ... A public relations curriculum will
be offered for the first time next fall by Ohio
State university's school of journalism. One
of the first of its kind in the country, it will
lead to a bachelor of science degree. It has
been inaugurated to meet a growing demand
on the part of industry, including the film
business, the school said.
The Palace had exclusive pictures of the
Rocky Graziano-Tony Zale fight . . Dr.
.
Murray Holt, magician of stage and screen,
presented a magic show at Mrs. Lelia Steam's
Southern, the first time the Southern has
had a stage attraction since the appearance
of Kay Kyser in 1940.
Lee Hofheimer and Al Sugarman, operators
of the neighborhood Indianola "went
out on the proverbial limb," in recommending
"Green for Danger" to their patrons. Taking
ads in local dailies. Sugarman and Hofheimer
said: "We think this is one of the best whodunits
ever made. We have seen the picture
and we want to place ourselves out on the
proverbial limb by recommending it. We've
never done this before—but we were so impressed
with 'Green for Danger' that we
urge you to see it. We think that you will be
glad you did." The recommended feature
was the added attraction on a dual bill.
TOLEDO
^ilt Tarloff, manager of the Toledo Sports
and Home show, is back from a Florida
vacation . Nederlander. manager of
Town Hall, film and stage house, has returned
to Detroit for the summer while the
Town Hall is shuttered.
Col. William McCraw of 'Variety Club International
was guest of honor at a supper
given by Tent 30 here. McCraw praised the
local group, one of the newest tents, saying
that for a group of its size, their accomplishments
have been outstanding.
Dod Dodson and his performing monkeys,
playing a return engagement at Kasee's night
club, took his act to the picnic of the Lott Day
school, under auspices of the local 'Variety
Club. The Lott school for handicapped children
has been the principal philanthropic
project of Tent 30.
Michigan Bans 16mm
In All Liquor Spots
DETROIT—Michigan liquor control commission
has banned the use of 16mm films in
beer gardens and night clubs.
Some taverns
using 16mm have received violation notices
which indicate further exhibition would be
prosecuted and penalized.
1 1
The ruling is based on the charge that
films constitute a fire hazard and (2i their
exhibition requires dimming lights down below
an acceptable mininxum. The corrunission
has been gravely concerned over the
matter of adequate illumination for years.
The commission indicated its approval of
television and "soundies" or Panoram for
taverns.
HOW TO
CONSTRUCT
EQUIP A
DRIVE-IN
THEATRE"
'C^ write for literature
THEATRE
EQUIPMENT including
S Motiograph double shutter
projectors
• High intensity are lamps
rORIVE-IN
• Anti-reflection coated lenses
• Motor generator sets
• Rectifiers
• 1S0-2S0 and 500 watt sound
reproducing systems
• In-car speakers
• Junction boxes
• Projection room accessories
l/]D7i0 6ilf]P}|
or
ATTENTION DRIVE-IN THEATRE OPERATORS
Send for Our Special Trailer Ideas
for Drive-In Theatres
Motion Picture
Service Co.
125 Hyde St., San Francisco 2, Calif.
ARROW THEATRE PREMIUM CO.
now oilers
TU-TONE TABLE WARE
Sensational Box-office Attraction
WILLIAM S. SHARTIN
INC.
Representative
402-3-4 Film Bldg. CHerry 7103
Cleveland. Ohio
RINGOLD THEATRE EQUIPMENT CO.
106 Michigan St. N. W.
GRAND RAPIDS 2. MICH.
:
: June 19. 1948
81

. . . Dolly
. . Jack
. . Mark
. . The
. . Mrs.
. .
. .
. . Loew's
I
PITTSBURGH
. . .
lyjr. and Mrs. James Jaffurs of Wilkinsburg
are being congratulated on graduations
of two sons, Alex as highest honor student
Wilkinsburg high school, and William, honor
pre-medical student at Pennsylvania State
college, who will enter Jefferson Medical
college, Philadelphia. Jim Jaffurs is the
Millvale-Wilmerding-Glassport exhibitor . .
.
Charles G. Wood has filed under the fictitious
name act as owner of Sound Screen Service
Bob Kimbel, Monogram head shipper, has
resigned, and the newly appointed assistant
Morris Pinkel
also has called it quits . . .
served on the committee which celebrated the
50th anniversary of the South High school.
Malcolm J. Lowe, manager of the Burwell,
Parkersburg, W. Va., and son-in-law of N. C.
Burwell, banker, hotel man and exhibitor, is
a Republican nominee for the West Virginia
house of delegates . . . Leonard Mintz, Harry
Rees, Dave Brown and Jack Meadow were in
Philadelphia attending a United Artists regional
meeting . Weltner, Eagle Lion
boker, was in Presbyterian hospital where he
underwent appendix and hernia operations.
Ragan of the Paramount office
vacationed in Atlantic City and forwarded a
box of salt water taffy to the gang . . . Harry
Bernstein, Columbia exploitation representative
here for a long period, now is headquartering
in Boston.
Cel Guehl, secretary to James Hendel, Eagle
Lion manager, was expected back on the job
June 21 following a tonsillectomy in St.
Cele Carpe Abel, Republic
Francis hospital . . .
booker, was called home Monday when
her mother suffered a heart attack.
. . .
. . .
The RKO employes annual picnic will be
held at South Park. Monday afternoon (21i
The Eagle Lion picnic was held at Wexford
Jimmy Retter, Film Classics
Don
July 17 . . . salesman, has a new Chrysler Hayman. Tunnelton, W. Va., exhibitor, is reported
closing a deal to acquire the Seneca,
Belington, W. Va., from Art P. Crissman. The
latter is a brother-in-law of John Panopoulos,
former owner of the Seneca.
Ed A. Wheeler, veteran in the local film industry
who has been away from the territory
for a number of years, is to report here June
21 as a Monogram salesman for the West Virginia
area. He is a brother of Hymie Wheeler,
Film Classics manager.
The Theodore Grances are grandparents
for the fifth time. Son Henry, a chemical
engineer, became the father of a daughter
Jim Alexander
Sam Fineberg
1705 Blvd. of the AllieB|
PITTSBUHGH 19, PA.
Phone ATlanlic 6156
ARROW THEATRE PREMIUM CO.
now ofiers
GENUINE ENGLISHTOWN CUTLERY
INC.
Proven Box-oilice Stimulant
WILUAM S. SHAHTIN
Representative
402-3-4 Film Bldg. CHerry 7103
Cleveland, Ohio
Silver, UA district man-
. . . Bill Thomas, Zelienople
last week .
ager, was here conferring with Leonard Mintz,
resident manager
exhibitor, has his 26-foot cabin
cruiser on Lake Erie. He is a member of the
Erie Yacht club. Gordon Hoot Gibson and
James F. Vazzana of Atlas Theatre Supply
were recent guests . . Victoria, Wheeling, is
.
being equipped with Heywood-Wakefield theatre
Alden Phelps. Waterford
chairs . . . farmer-musician, will open the Sunset outdoor
theatre on his farm.
. . The
Sam Lubell, film salesman for more than
a score of years and a local fur dealer in
recent years, is a member of the company
which will open a drive-in theatre at Mundy's
Corner Sixty-nine free concerts are
. .
planned for
.
city parks this summer .
auto to be awarded at the Variety Club
raffle is on display in the lobby of the William
Jack T. Weiss, Philadelphia,
Penn hotel . . . is here in connection with the Zale
vs. Graziano fight pictures. Acme is physical
distributor.
Vince Barnett flew here from California
.
for the golden wedding anniversary of his
parents, the Luke Barnetts, Wilkinsburg .
Tex Ritter appeared at Warners Washington,
Washington, Pa., June 16, and the Harris,
Laraine Day, youthful
Donora, June 18 . . .
gray-haired film actress wife of Leo Durocher,
was on hand at Forbes Field Thursday
night last week and witnessed Lippy
talking himself out of the game in the second
inning Rainbow Garden outdoor
theatre, McKeesport, will be booked
by Co-op.
Fred Wallace, John Walsh's assistant at
the Fulton, vacationed in New York .
Everett Thorner was here exploiting UA's
"On Our Merry Way" . Helen Regel
Mach has resigned at the Warner exchange
and Bonnie Adair has moved up to her former
post as contract clerk . . . The Capitol,
Wheeling, offered Skinnay Ennis and his orchestra
June 15 .
.
Franklin Anderson of Franklin Film exchange
vacationed this week .
Davis, tristate exhibitor,
.
was in
George C.
New York
for the funeral of his sister-in-law . . . The
world premiere of the new Christian Missionary
film, "My Name Is Han," cost the
local church $8 for film rental . . . Mike Gallagher,
concessioner and former chief barker
of the Variety Club, submitted to surgery
Mr. and Mrs. George J.
and is very ill . . .
Corcoran are house-or-apartment hunting
here. George, former Uniontown Theatre
manager, now is field representative for Allied
MPTO.
Local film salesmen have received ballots
on which they will vote before June 25 on
the question of the Colosseum of Motion Picture
Salesmen of America. NLRB has excluded
branch managers and all other supervisitors,
but any film salesman of a national
company, if employed April 24 this year, is
eligible. The vote will determine the collective
bargaining representative for the salesmen
.
Caravan Plan Finally
. . Florence
Chiavarili of the Warner
circuit booking department will wed Edward
Mrs. Betty A. Shannon
Friday jr. July 3 . . .
of the Co-op office is the newly elected
president of Pennsylvania Sigma chapter of
Beta Sigma Phi sorority.
AKRON
H
lien held a Cartoon Carnival Saturday, offering
15 cartoons at successive shows
throughout the day . has changed
its opening date to Wednesday, making three
downtown houses which change program on
that day. Others are the Palace and the
Strand.
Robert "Dusty" Rhodes, Colonial manager,
recently was treated at City hospital for an
"The Spicer closed down
eye ailment . . .
for a remodeling program.
Taking Hold
In Pittsburgh, City of Birthplace
PITTSBURGH—Allied Caravan is progressing
rapidly in this area following presentation
of the plan at recent meetings, and
half-a-hundred members are enrolled. The
membership will be doubled within a short
time. Caravan proponents said.
The Caravan was organized in Pittsburgh
eight years ago and is reported to be operating
successfully in a number of film territories.
Allied MPTO of Western Pennsylvania
subscribed to the service, but there was
not sufficient interest in it by the members
until the 27th annual convention last November.
At that time cooperative film licensing
was the "hot" discussion of the sessions
and Allied officials responded to a request
to have a Caravan spokesman come
here to address members on the subject.
Several meetings have been held, there have
been open discussions at these luncheons
and business sessions, committees have been
appointed and interest has been particularly
alerted by exhibitors who are dissatisfied with
current licensing arrangements which "go
from bad to worse as summer grosses plunge
below the overhead line."
Only Allied members in good standing may
join the Caravan or attend meetings in which
film prices and policies are discussed, according
to Filmrow reports, Norman Mervis,
city area circuit exhibitor, is Caravan chairman,
and M. A. Rosenberg, former local and
national Allied president, is a committee
leader. Other prominent independent theatre
owners are "on the bandwagon."
The great majority of Caravan members,
all Allied members, also are subscribers to
the Cooperative Theatre Service, a booking
and buying combine. Co-op owners are not
pleased that the Caravan plan has been
adopted here. Combine members and nonsubscribers
to Co-op, provided they are Allied
members, are invited to investigate the
Caravan plan, independent exhibitors said.
Allied directors report that there will be additional
Caravan meetings, but none are
scheduled at this time.
1
I
I
82
BOXOFFICE
:
: June 19, 1948
4

I
50
——
——
—
—
Tort Apache' Leads
Dull Boston Week
BOSTON—A dull week was registered here,
with few houses reporting better than average
business. "Fort Apache" held the lead
in its third week and was held for a fourth
and final stanza at the Boston. In its first
showing at regular prices at the State and
Orpheum "Duel in the Sun" was just average.
"Anna Karenina" at the Paramount and Penway
was also about average. "Another Part
of the Forest" at the Memorial was good in
nine days but did not hold.
(Average Is 100)
Aslor—The Sign of the Ram (Col). Heail ol Virginia
(Rep). 3rd wk 60
Boston—Fort Apache (RKO), Blonde Ice (FC),
3rd wk
13h
Esquire The Foradine Case (SRO), Hh and linal
wk 100
Exeter Street Fanny (Siritzky), except Sunday 125
Memorial Another Part of the Forest (U-I), nine
days 130
Metropolitan The Noose Hangs High (EL); Adventures
ol Casanova (EL) 120
Paramount and Fenway Anna Karenina (20th-
Fox); The Counterfeiters (ZOth-Fox) 100
State and Orpheum—Duel in the Sun (SRO),
popular prices
9b
Business Fair in Hartford
Considering Warm Weather
HARTFORE*—Business was fair, with the
warm weather and outdoor attractions hitting
deep into the boxoffice potential in the
territory. Leading was "Duel in the Sun," in
at regular prices, at Loew's Poll.
Smart Woman (Mono); Panhandle (Mono).. 85
Allyn
E. M. Loew's Open City (M-B); Woman From
Tangier (Col) 100
Poll—Duel in the Sun (SRO); Who Killed 'Doc'
Robin (UA) 150
Palace—Seven Sinners (EL); Sutter's Gold (EL)... 75
Regal Tarzan and the Mermaids (RKO);
Marauders (UA) 90
Strand-Wallflower (WB); Valley of the Giants
(WB) _ 100
Low New Haven Grosses
Boosted by Weather
NEW HAVEN—A threatening weekend and
a few showers helped downtown business
somewhat. Last-minute booking changes hurt
at Loew Poll, where "Big City" went in with
no advance publicity.
Bijou—The Fugitive (RKO); Port Said (Col) 85
College Homecoming (MGM), Counterfeiters
(20th-Fox), 2nd wk .....100
Loew-Poli Big City (MGM); Green Grass of
Wyoming (ZOth-Fox) 90
Paramount All My Sons (U-I), liggs and Maggie
in Society (Mono) lOG
Roger Sherman Night Song (RKO); Tarzan and
the Mermaids (RKO) 88
Dinner for Sam Shoubouf
WATERBURY, CONN.—A testimonial dinner
was given here for Sam Shoubouf, assistant
manager of the Poll, who was promoted
to managership of the Lyric, Bridgeport. Lou
Cohen, manager of Poll in Hartford, was the
toastmaster. Speakers included Harry F.
Shaw, Loew's Poll division manager, and Lou
Brown, advertising-publicity director.
LUile Guesswork
In Filmmaking
New Haven—When asked why Hollywood
insisted upon changing plots for incredible
Hollywood fluff, Edward Keveaux,
of the Yale School of Drama, once
technical adviser for Universal, answered,
"That's what the public seems to want."
In an interview for the local Sunday
feature section, Reveaux said that Hollywood
is no longer an infant industry experimenting
in public taste, but one
which, taught by boxoffice returns, knows
indisputably what the public wants.
Rube K. Lewis of Hartford
Is Honored at Dinner
HARTFORD-Over 150 representatives of
the amusement industry and affiliates of
labor unions on a national, state, and local
scale attended a dinner giveir at the Bond
hotel in honor of Rube K. Lewis, business
agent for 25 years of lATSE Local 84 and
stage manager of Loew's Poli Palace.
The guest list included Harry F. Shaw, Poli
circuit division manager; Hy Fine, M&P Theatres
district manager; Richard Walsh,
lATSE president, and Tom Shea, vice-president;
theatremen, etc. Shaw and Fine were
masters of ceremonies.
William Heimovich Dies
HARTFORD—William Heimovitch, retired
builder who constructed the Central Theatre
Bldg. and numerous other business and apartment
structures, died at his home here.
KeepXoottve
the Heating
Business
Xoor
t
Business Is Regular
During Video Show
BOSTON—No appreciable change in the
boxoffice was felt at the downtown theatres
on the first night of television here. The
Memorial, playing a new bill, opened to bigger
business with "On Our Merry Way."
Managers said it probably will be some time
before television competition can be considered
a serious rival.
Although no accurate figure is given out
at this time, it is believed there are only
1,000 sets in working order within the 40-
mile Boston radius. Taverns and hotels were
jammed with curious spectators on the longawaited
T-day evening, while theatres continued
their regular pace.
The first television program carried a note
of sadness to many listeners when it was
announced that Dr. Joshua Loth Leibman,
who was to appear with other religious and
civic leaders, had died at the Hotel Somerset
three hours earlier.
A startled gasp came from the audience at
the WBZ-TV studio in the Hotel Bradford
when the announcer broke Into the program
and said. "WBZ-TV regrets to announce that
Rabbi Liebman was* fatally stricken with a
heart seizure only a short time ago. This
program was filmed two weeks ago, because
it was known at that time that many of our
speaking guests would be unable to be present
tonight. Ordinarily we would omit televising
Rabbi Liebman's appearance on this program,
but knowing him as we do, we feel that he
would want it to be shown."
>-« POPCORN
IT'S l€Ute
THAT SELLS
STIP UP THE APPETITE
TOUR POPCORN
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L
SEASONING^
TV 0l,A^O'a Ol^.
IIAncocI6-3592
PIEO MOnTST BOSTOH IE Mb"*" |
TWO-WAY
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SYSTEMS
SOUNDHEADS
AMPIIFIERS
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COMPUTE
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'P

. . Keeps
. . . Nathan
. Proven
. . Operates
. Kills
. . . Ken
. . Marion
. . Anna
BOSTON
'The annual outing and party of the Cinema
club was held at E. M. Loew's Milton
estate with 50 bookers and office managers
present. Outdoor and card games were enjoyed.
Luncheon was served as the guests
arrived and a caterer's dinner that night.
Lloyd Bridg^ham, Uptown, Dover, N. H. and
State, Presque Isle, Me., is preparing his three
summer situations for June openings . . . The
Harbor. York Harbor, Me., has a new ventilating
system, new lamps and screen and will
reopen June 20 with Al Chouinard as manager
for the second year. . . . The Ship Theatre
at Wentworth-by-the-Sea, Newc£istle,
N. H., will open July 1 for two nights a week.
while the Farragut Playhouse in Rye Beach,
N. H., will reopen June 27 for three nights a
week. Mrs. Lloyd Bridgham will manage the
two latter houses.
Arthur Morton, manager of M&P's Fenway,
left the Osteopathic hospital in Jamaica
Plain following an emergency appendectomy
Vamins, shortly after attending
an executive board meeting of Independent
Exhibitors, Inc., twisted his ankle on the golf
links and was confined to a chair for a few
days.
Mrs. Doris Mollica, Opera House, Lebanon,
N. H., closed her theatre for two days for
installation of new carpeting by the Boston
VIRAGON
Ozone-Producing Sanitizer
With Ultra-Violet Tube
Brings healthful "outdoor freshness" to any room .
Quickly eliminates unpleasant odors .
bacteria .
air fresh .
theatres, offices, rest-rooms .
and economically.
. .
air-borne
efficiency for
electrically
Fox West Coast Theatres
and Other Circuits Now Using
This Equipment
''"'—
VIRAGON SALES OF BOSTON
ROY E. HEFFNER, New England Distributor
22 Church St. Liberty 2-9305 Boston. Mass.
Carpet Co. . . . I. H. Bogovin and Tom
O'Brien, Columbia, spent a week in New York
attending a sales convention at the Hotel
Warwick . Dailey, secretary to
Tom O'Brien, was married May 31 to Ste-
.
phen Donegan at ceremonies attended by
the Columbia sales and office force, including
Mr. and Mrs. Rogovin and Mr. and Mrs.
O'Brien DeLucia has been added
to the office force at Selznick
Rothman is Jack Meyer's
. . .
assistant
Leonard
at Hub
Film Co. in charge of the bookings.
An Emperor Waltz party, run by Boston's
Waltz Evening committee, with proceeds
going to the Greater Boston Community
fund, will be held the evening of June 24
at the Hotel Somerset. The affair ties in
with the Paramount's "The Emperor Waltz,"
is due to open here shortly. Scenes from
the picture will be duplicated, with a 20-piece
orchestra led by Ruby Newman dressed in
period costumes and employing orchestrations
used in Vienna 40 years ago. Arnold
Van Leer, Paramount publicist, arranged the
tiein.
Terry Turner, RKO exploitation director;
Ralph Banghart, RKO publicist for New
England; Ben Domingo and James "Red"
King of RKO Theatres, worked together on
an elephant-naming contest in connection
with the showing of Frank Buck's "Bring
'Em Back Alive" which will open at the Boston
Theatre June 24. The contest was set in
the Boston Hearst newspapers to name a
female elephant Buck is bringing to the
Franklin Park zoo. Awards will be a $250
first prize, $50 second, $25 third and fourth,
and ten prizes of $10 each. In addition 100
pairs of passes will be given to 100 other
contestants.
I. H. Rogovin, Columbia district manager
who has been named chairman of the New
England division of the Will Rogers Memorial
hospital fund, has called a meeting
for Tuesday (22>
in the Hotel Statler. Speakers
will be Abe Montague, Columbia; Edward
Morey, Monogram, and William Rogers,
MOM. All district and branch managers in
the New England territory, including Connecticut,
are invited to attend.
. .
The Jamestown circuit held a New England
managers meeting under Jack Shea, supervisor
of bookings. Among those attending
were Bernie Hickey of the Lawler, Greenfield;
Neil O'Brien, Park, Westfield; Ed
Fahey and Fenton Scribner . The Levenson
circuit has announced an early June
reopening for its two summer theatres in
Ogunquit, Me., the Leavitt and the Ogunqult
Mayer and Joe Kelly, salesmen at
U-I, are each sporting new cars.
New England Exhibitors
To Omit Summer Meets
BOSTON—Regular meetings of the Independent
Exhibitors of New Elngland will be
discontinued during the summer, but special
sessions will be called whenever need for them
arises, officials of the group announced at the
close of its June gathering.
Julian Rifkin was elected delegate from the
group to the 29th annual convention of the
Allied Theatre Owners of New Jersey, Inc.,
June 28-30 at West End, N. J.
Members drafted a resolution which was
sent to Jack Kirsch, past president of National
Allied, expressing appreciation of his
aggressivesness and fairness during his two
years in office.
84
BOXOFFICE :
: June
19, 1948
M
^i

. . . The
. . Joseph
. . Crown's
. . Sam
. .
ill
HARTFORD
•The annual Warner club party will be held
at the Castle Inn in Cornfield Point . . .
Charlie Lowe. Warner circuit sound engineer,
will vacation in Maine
of the Warner district office has chosen the
latter part of August for her time off.
.
Henr.v Webber of the Warner Capitol,.
Springfield, is making quite a name for himself
Jack A. Sanson,
on the golf links . . . manager of the State, Manchester, is said
to be dickering with national distributors
for distribution of his asthnia remedy
Jack Holmes, 62, maintenance man at the
State, Manchester, 20 years, is dead.
Jimmie Cotia, assistant at the Regal, visited
a few days in Baltimore . . . Bert Jacocks
of the Warner Boston booking office was in
the Connecticut area on buying conferences
Strand has air conditioning this
summer for the first year in its history.
Manager Jim McCarthy says he's going to
Canada on a July vacation . Novack,
doorman at Loew's Poll, was off sick . . .
Judy O'Toole, daughter of the Warner district
office secretary, was starred in a dance
school recital at Bushnell Memorial . . Jim
.
Bracken of Warners was in Atlantic City
on a visit.
Linda Darnell, Jeanne Crain, Ann Sothern
and Kirk Douglas, Hollywood players, arrived
at Stamford to participate in scenes
for 20th-Fox's "A Letter to Three Wives,"
being shot in the southern Connecticut region
Matilda Nash, secretary to Fred
. . . Greenway of the Palace, at long last got an
apartment. She'd advertised in the classified
pages for weeks. Persistency, that's what!
. . . New RCA Sound has been installed at
the Plaza, Stamford. Harry Furst is manager.
Nightly displays of video presentations are
drawing terrific crowds to dealer stores
throughout the city. There are no video outlets
here as yet . . . Colonial clippings: Fred
Greene, Heni'y St. Andrew, Harry Brahim
are new ushers . . Isabelle Jacobs, cashier,
.
was sick . . . Charlie Gauvaine was promoted
to doorman and chief of service . . . Joe
Vasco, ex-assistant manager, was in from
Bantam, Conn., where he's working for an
industrial concern.
Visitors: Lou Phillips, Phillips Theatre
Supply; Bill Hutchins, National Theatre
Supply; Harry Green, Alexander Film; Moe
Shapiro, Pocket Books film tieups; Sam
Schecter, ex-Colonial manager, now in insurance
line in Springfield; Jack Yacavone.
manager, and John Dervln, branch manager.
Dervin arranged a trade-screening of the
English production, "Man of Evil."
Russ Ordway, manager of the Princess in
. . . Douglas Amos,
Rockville, has been busy with new dish deals
and house renovations
the new manager of the Webb, Wethersfield,
has been tieing up with scholastic organizations
on foreign films . . . Morris Keppner
will start Streamihied Career night,, featuring
New Britain's Al Monty, shortly. Monty formerly
managed the Roxy here for Nick
Kounaris, and later worked for Roger Mahan
in Waterbury . . . Neal Fitzpatrick, son of the
late Ed Fitzpatrick, manager of the Poll,
Waterbury, will be married June 12 to Lorraine
Thibault in Bridgeport.
. . . The
Roger Mahan is plugging free theatre parking
for his theatres in Waterbury
projected Kounaris-Tolis-Ulyssis theatre at
Meriden will seat 1,000 and be ready for operation
by fall . . . Al Michalski, ex-manager
of the Circle, Manchester, is a patient at
the Will Rogers Memorial hospital, Saranac
Lake, and recuperating nicely . . . Hugh
Campbell, manager of the Central, will head
soon for that summer cottage at Hawks Nest,
Long Island Sound . . . Janet Anderson is
the new candy girl at the Central.
Charles Lane and Partners
Will Construct Drive-In
HARTFORr>—Charlie Lane, known in the
trade here many years, has formed a partnership
with David J. Willig, Albany ozoner
operator, and Dr. M. N. Kahashin of Ludlow,
Mass., to construct and operate a 630-car
capacity drive-in on Route 5 on the road from
Hartford to North Haven. The opening is
slated for late this summer. Several years ago
Lane was a representative in this territory
for Altec Service Corp. Recently he has been
operating a drive-in at Daytona Beach, Fla.
Max Olderman, 72. Dies
ANSONIA, CONN.—Max A. Olderman. 72,
who built the Tremont here died after a short
illness.
NEWHAMPSHIRE
prancis Cleveland, son of the late President
Grover Cleveland and head of the Barnstormers
in Tamworth, opened the summer
stock company's establishment for a community
memorial program . . . The Dover
City council has tabled for 30 days ordinances
relating to the licensing of theatres, circuses,
carnivals, pool rooms and bowling alleys . . .
Thomas F. Dowling, stage manager of the
Palace in Manchester, died in a hospital there
after a brief illness. He had been a lifelong
resident of Manchester and was a member
of several fraternal organizations.
Anna Buckley of Dover, state representative
at the national convention of the Cathlic
Daughters of America in Pasadena, Calif.,
once was featured in a travelog film while
visiting Cuba. Pupils in a school in which
she taught were thrilled to see the movie recently
at the Strand in Dover.
Barbara "Brodie" Kahn, wife of scenarist
Gordon Kahn, has written her parents. Mr.
and Mrs. I. A. Brodie. Manchester, that her
husband's latest book, "Hollywood on Trial,"
has had a first issue sellout. The book tells
what happened in the house un-American
committee room prior to the convention of a
group of film writers. Mrs. Kahn formerly
was a high school teacher in Manchester.
Harold F. Drew, director of "The Old
Homestead," to be presented for the seventh
year at Potash Bowl in Swanzey, has announced
that there will be only minor changes
in the melodrama cast. Willard "Bill"
Thompson, North Swanzey, agam will play
the leading role of Uncle Josh, and Walter
Hanrahan, West Swanzey, who as a boy knew
Denman Thompson, author of the famous
play, will continue to portray by Prime.
Barbara Ann Sharrock of the Strand staff
in Dover has become the bride of James
V. Mone, also of that city . . .
"That First
Kiss" was the title of an editorial published
in the Manchester Union to recall the 52nd
anniversary of the first motion picture kiss
performed by May Irwin and John C. Rice.
WILLIAM RISEMAN ASSOCIATES
162 NEWBURY STREET, BOSTON MASSACHUSETTS
ARCHIITECTURAL D E S G N E R S
ition ol ' I
Tommy Grace, Eastwood, has changed
theatre ad design in newspapers, stressing
the nearness of the 1,000-seater to downtown
Hartford six minutes , Eddie
Selet has started Request day on Tuesdays,
featuring two pictures.
Bernard Stewart has resigned as manager
of B&Q's Astor Theatre. He plans to take
a short vacation to visit his parents on the
west coast. He is replaced by Jeff SulUvan
of Roxbury who has been assistant to Joe
Samantano of Loew's State, Providence, and
relief manager for Loew's in the New England
territory
. J. Unger, general
sales manager for UA, was in town for discussions
with Clayton Eastman, district
U will pa4f,
Slocked With All
Necessary Repair
and Replacement
Parts for Any
Sound System.
"Aik any
exhibitor using
our service"
*7a oMud e^cedtUoe ieMxice. cUa^Ufei.
duUdendl la ccnudt
Sound
jqOQCiqQQQ
P'L>»»f«
On ca.ii a.i txni/ time
'-**^
' ONqi^ood 2601
HAROLD DAVIDSON
12 niBcbester Street,
Boston 16. Massachusetts
Now
Expanding
with Additional
personnel to cover
a Larger Service
Area.
Many theatres
under our
maintenance
el!.i
BOXOFFICE :: June 19, 1948 85

. George
The
. . Elmer
. . The
. . Leo
. . James
NEW HA VEN
pight pictures were the big attraction day
after the Zale-Graziano bout at the Bijou,
New Haven; Majestic, Bridgeport; Strand,
Waterburv: Palace, Meriden; Palace, Hartford;
Elm Street, Worcester; Poll, Springfield,
and Broadway, Norwich. Sid Swirsky,
formerly with Columbia, handled the films
and sold Warner in all other Connecticut
spots.
No dates have been set for the several arbitration
complaints now before the local
board, although Oliver Bishop, secretai-y, is
trying hard to match arbitrators, parties in
interest, attorneys and dates for a few hearings
The Madison has reopened with
. . . new booth equipment and decorations after
a two-month dark period under the new
Interstate regime.
.
Now in full swing are the new 642-car
Newington Pike Drive-In and the 900-car
Springfield Parkway Drive-In, both equipped
by Bill Hutchins of National Theatre Supply
Mac Alderman, executive secretary of
. .
Allied of Comiecticut, will attend the Allied
of New Jersey convention June 28-30 . . .
The Colonial Ramblers, softball team sponsored
by Bob Elliano of the Colonial in Walnut
Beach, are looking for a few Sunday
morning games with Bridgeport and New
Haven theatre teams.
Dan Finn, former Warner executive now
in Boston, has sold his North Haven home
Raymond Plynn, chief of service at the
. . .
local Poll, have moved across the street to
assistant managership at the Bijou, while
Bob Ritzert returned to his old post as Globe,
Bridgeport, assistant . . . Harry Lavietes
reports $1,000 damages was sustained by
spare Pequot Theatre fixtures stored in the
Grand avenue garages which were destroyed
by fire recently . . . Fred Dandio is constantly
sprucing up the State here with fresh paint.
Ernie Emerllng, Loews advertising head,
was in from New York for the Bridgeport
dinner given to Jim McGovern, which was
attended by Harry Shaw, Lou Brown, Matt
Saunders, Havry Rose, etc.
This Space
RESERVED
for
Our
Sensational
New Pattern
Coming Soon!
WATCH
FOR IT!
CAMEO SCREEN
ATTRACTIONS, INC.
Samuel I. Davidson^ Pres.
50 Melrose St. Boston. Mass.
Five Checking Suits WORCESTER
Settled in Boston
BOSTON—Five checking suits pending in
superior court here have been settled. Final
decrees were entered last last week in suits
filed by Warner Bros., Paramount, Loew's,
Universal and 20th Century-Fox.
The theatres involved were the Capitol in
Maiden, the Capitol in Bridgewater and the
Stoneham at Stoneham, all in Massachusetts.
The degrees stated the defendants had accounted
fully to the plaintiffs up to the date
of filing the suits and provided that the suits
were dismissed by agreement.
Summer Theatre Groups
Plan June Openings
NEW HAVEN—Summer theatres are mushrooming
up again all over the state, in spite
of discouraging weather. The Stamford Summer
Theatre will open June 25 with "Her
Highnes-.- and the Butler." This is an Equity
company managed by Frank Trask Productions.
The stage director is Joseph Warren.
Sandy Kenyon and Rhoda Bartholomew
are two of a cooperative group who under the
name Town and Country players, will offer
summer stock at Rocky Hill, near Hartford.
Martin Manulis will return for a third year
as director of the Westport Country Playhouse,
opening June 28, under the joint general
direction of Lawrence Langner, Armina
Marshall and John C. Wilson.
Music Mountain. Falls Village will present
the newly organized Berkshire Quartet.
Pickwick at Greenwich
Closed by Union Strike
STAMFOKD—Bill Brown of the Pickwick
Theatre-Greenwich Playhouse in Greenwich,
disclosed that an impasse still obtains in the
negotiations between the Stamford stagehands
union and the Pickwick Theatre of
Greenwich. The negotiations concerning a
readjustment of the contract, which expires
September 1, broke down two weeks ago, and
the union pulled out four projectionists and
one stagehand at the Pickwick.
Thad C. Barrows Dies
BOSTON—Thad C. Barrows, charter member
and past president of lATSE Local 182,
died at Peter Bent Brigham hospital following
a brief illness. The 61 -year-old chief projectionist
at the Metropolitan had held that
position since the theatre's opening 26
years ago. He was a member of the historical
committee of Society of Motion Picture Engineers.
MADE RIGHT BY MEN WH<
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. . .
Johnny Ryan of the Capitol was the first
from that theatre to go on vacation
Lou Brown, publicity chief of the Loew-Poli
circuit, was in from New Haven to confer
with managers Bob Portle and Harold
Maloney . Daniels, former manager
of the Capitol, is here to spend the summer
after eight months in Miami.
. . . Charles
Bob Robinson, former manager of the Plymouth,
is in Davenport, Iowa., to direct a
penny sale for Kaaba temple
Bang, at the Playhouse last year, was a
visitor here. He is touring with "Oklahoma!"
June Proske, cashier at Loew's Poll, was
. . .
named one of the prettiest girls at the prom
of the New England school of accounting.
The graduation exercises of the Millbury
High school were conducted in the Elms
through the cooperation of Manager Dominic
Turturro .
annual dance revue of Mrs.
Anna Humphrey Walker was staged in the
Modern in Marlboro . Lajoie, manager
of the Capitol, reports fine success with his
Saturday morning awards of stamps and albums.
Felix Gadbois is believed to be the oldest
theatre doorman in the country. He recently
observed his 87th birthday by working as
usual on the door at the Marlboro in that city
Cristio. Marlboro projectionist,
When
was married to Phyllis A. Boule
"The Iron Curtain" played the
. . .
Orpheum in
Gardner, the theatre got a page one break
from the Gardner News on the endorsement
of the film by heads of patriotic societies.
Harold. Maloney, manager of Loew's Poll,
wrote a guest column for the Evening Gazette,
and his efforts drew enthusiastic praise from
all sides . . . The annual safety show was conducted
at the State in Milford, where Manager
Arthur Mabey turned the theatre over
for the civic program.
Douglas Ford, 23, and Richard Leger, 17,
appeared in Fitchburg court as a result of
a disturbance at the Cumings, Fitchburg.
They were fined. Ford for assaulting a policeman
who had attempted to quiet the trouble
.. .
Nipmuc in Mendon, closed since
last autunui, is operating again, and with a
burlesque policy.
A telephone caU to Mickey Rooney in Hollywood
was one of the stunts engineered by
Harold Maloney, manager of Loew's Poll, to
promote "Summer Holiday." A Worcester
newspaperman and a Springfield reviewer
gabbed with Mickey in a three-way telephone
hookup, with fine stories resulting in
both dailies. Maloney had a drum corps
out for opening night, and Mayor Sullivan
and the selectmen of Grafton made stage
appearances.
A benefit show to aid Milford high school
was conducted in the State at Milford
tlxrough the cooperation of Manager Arthur
Mabey ... A Sunday Telegram columnist
observed that color-blind persons "never
will know what they're missing when they
pass the Plymouth marquee at night." The
Plymouth has a bright, multicolored marquee.
Ned Eisner, manager of the Cameo in Uxbridge,
is pleased with the ruling that gives
his house day and date bookings with Woonsocket,
R. I., theatres . Lee, theatre
wi-iter for the Evening Gazette, left on a
cruise to the West Indies.
86
BOXOFFICE
:
: June
19, 1948
^

^^
Filming of Mardi Gras
Nears Completion
NEW ORLEANS—A little bit of Hollywood
has come to New Orleans and as a result
200 local resident-weary "extras" who
worked into the wee small hours of the morning
are not so anxious to break into motion
pictures. The picture is "This Is the Mardi
Gras," written, directed and produced by
Tony Patton, a former New Orleanian.
There is nothing synthetic about the locale
of this film. It will be filmed right on the
spot.
Original shots for Patton's film were made
during the Mardi Gras carnival of 1946, and
the scenes now being made are the final
ones for the picture.
The cast includes Cindy Walker, a ranch
gal from Corsicana, who plays the part of a
Texas girl who comes to New Orleans for
the Mardi Gras: Robert Kellard, star of Tex
Granger Western serials, who enacts the role
of a Louisiana senator who falls in love with
Cindy, and Jo Jordan, a Birmingham girl,
holder of the 1941 title of Miss Alabama.
Among the local persons appearing in the
cast are Josie Almerico and Ray Schorling,
and a well-known dancing team, Cy and Ori
Prosperie, whose stage billing is Tony and
Ray. Final scenes of the production are being
shot in the courtyard of the Patio Royal
restaurant on Royal street.
Roy Starling Is Elected
Grand Prairie Leader
GRAND PRAIRIE. TEX.—Roy V.
Starling,
manager of the Texas and Wings theatres,
was elected president of the local Chamber
of Commerce. He built the Wings during
the war and made a joint operation deal with
Underwood & Ezell of Dallas, who own the
Texas. This town is only 12 minutes west of
Dallas.
Starling and his family live here in the
home he purchased from Oskar Korn, another
theatre circuit owner, about 5 years ago.
Twenty years ago he was a salesman for the
Adams exchange. Later he sold for the Underwood
& Ezell film interests, who then
operated film exchanges.
Starling owned and operated the Star in
Forney for a time. He then built the 800-seat
Grove outside of Dallas on the Kaufman
road. Film and theatre men thought he had
made a grave mistake but the venture proved
highly successful and the house was enlarged
to 1,000. He later sold the Grove and moved
to Grand Pairie.
On the chamber's board of directors that
elected Starling was A. M. "Buck" Morgan,
former theatre operator who now is building
and selling new homes in this area. He
has interests in the Morgan Theatre in Fort
Worth and the Texas in Brady.
Barton Approached
For School Position
OKLAHOMA CITY—R. Lewis Barton,
Capitol Hill exhibitor who also operates
houses in Pryor and Midwest City, said that
he had been approached by a committee of
the citizens committee on public schools in
regard to a school board post.
Barton indicated that he would accept the
Ward 4 post if school board members elected
him. He would succeed Ed Hisel who resigned
recently to run for county commissioner.
a's R°epubuc lhi:r^^
DALLAS—John J. Houlihan arrived here
Monday to take over as new branch manager
JOHN J. HOULIHAN
for Republic. He was Cleveland manager for
Republic and succeeds Tom S. Kirk here,
who resigned to operate the New Theatre he
recently purchased in Tuckerman, Ark. Kirk
left at the weekend with his family for their
new home.
Houlihan has been with Republic three
years and previously was an FBI agent. He
is a graduate of St. Louis university. He
was manager in St. Louis soon after joining
the company, then was transferred to Cleveland.
His wife and thi-ee small children will
join him here soon. Walter L. Titus jr.,
eastern division sales manager in New York,
was here to install Houlihan.
Directs "Scout' Art
Art director on Edward Sm'ill's "Indian
Scout" for United Artists will be Rudolph
Sternad.
New Thealre Slated
In Oak Clifi Section
WHY PAY MORE
When You Can Get
THE BEST FOR LESS
DALLAS—The Robb & Rowley circuit has
erected a sign at the corner of Dawes and
Fall streets announcing construction will
start soon on the new Heights Theatre. The
site is near the western city limits in the
Oak Cliff section, about a mile south of the
Fort Worth pike. Hundreds of new homes in
the lower and medium price brackets have
been and are being con.structed in the area.
A petition was circulated by the circuit among
property owners for their approval of the
project.
Robb & Rowley owns seven theatres west
of the Trinity river in Oak Cliff: the Texas,
Rosewin, Midway, Avenue, Bison, Stevens and
Beverly. The Bison is being demolished for
construction of a new 1,200-seat theatre on
that site. There are ten other independent
theatres in this big section of the city, estimated
to comprise at least 150,000 persons.
M. S. White.. Walter Armbruster
Open New Lagow in Dallas
DALLAS—M. S. White and Walter Armbruster
have opened their new Lagow Theatre
on Second avenue near the southeastern
city limits. The house is of brick and
steel construction designed by architect Raymond
F. Smith. It seats about 800 and is air
conditioned.
11lHanteu 6
Supreme Hybrid
302 S. Harwood St.
Eol>
White formerly operated three theatres in
southern Dallas which he sold several years
ago to Interstate circuit. The time limit on
his refraining from operating here has expired
and he chose the same vinlcity farther
out and thickly settled by the lower income
groups. Before his entry into theatre business,
he was a film distributor and later
operated this territory's first used poster exchange
from which he amassed a small
fortune.
Armbruster was with Universal many years
and served as first lieutenant in the army.
He previously owned and operated the old
Maple Theatre here. He now heads the U-I
booking department.
Wcarner
< Divisional Manager)
Popcorn
Dallas, Texas Prospect 7-1G85
BOXOFFICE :: June 19, 1948
SW 87

—
DALLAS
The story about C. W. A. MacCormack in a
recent issue of BOXOFFICE drew a big
play from the galleries and from the "fillum"
gentry in other quarters. Many did not know
that so much history was wrapped up in one
SELL YOUR THEATRE PRIVATELY
Your Deal Handled Personally
27 years experience
W© Cover the U. S. Market
Arthur Leak
Theatre Sales Exclusively
3422 Kinmore Dallas 10, Texas
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Westerns-Features-Serials
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HAHOLD SCHWARZ
302'/: S. Harwood St. Dallas 1, Texas
Phones C-7357 and R-3998
package as regards one of the industry's
oldtimers. There was some question about
brands and blood lines, however. The story
said he was all Irish and the brand was
Scotch. Around the Variety Club and the
Row's leisure spots they drew an admission
from Mac that the reverse is true. He is all
Scotch and likes the Irish brands and until
.something better comes along bourbon will
do.
Charles J. "Dink" Freeman, son of Interstate
circuit's roadshow executive and a wellknown
young comedian in Texas stage production
circles, has a part in "One Touch
of Venus," a Starlight operetta which will
play one week in Fair Park Casino. Young
Freeman also has rated parts in previous
Interstate roadshows, including "Collegiate
Capers," Showtime revues and several war
bond sale programs.
Earl H. Elkins, hard-hitting Astor salesman,
finished a swing through the Rio
Grande valley, and two days later was seen
by exhibitors in Oklahoma, He picks up exhibitor
renewals and subscriptions for new
UNITED THEATRES SERVICE CORPORATION
There is a reason why . . . many large and small
exhibitors are signing for United buying and booking
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Central 8055
308 S. Harwood St. Dallas, Texas

. . W.
—
'
'!
I
material with wliich lie worked out a meager
existence the last several years.
Ligett N. Crim, theatreman with many
other interests and civic leader at Kilgore,
was named president of Kilgore Community
Concerts, Inc., an organization that brings
topflight attractions in music to his east
Texas oil city. Against such cultural attractions
his theatres probably suffered a loss in
patronage on those nights, but Crim has oil
wells in his own back yard and many more
on leases nearby. He is chairman of seven
Community Theatres in Fort Worth neighborhoods,
has a steel mill, banks and is interested
in many other projects.
O. K. Bourgeois of Astor Pictures is busy
working out advertising and exploitation on
a new Negro cast picture he and John Jenkins
had made in San Antonio. It is called
"Girl in Room 20," all drama and no music.
J. Kier, knowm for past productions in the
Alamo City, handled the direction. Jenkins
is on a trip through Tennessee and Mississippi
arranging playtime on this and other
Astor products.
Cortez Hanun, owner of the Majestic in
Vernon and the Dorothy and Royal in Henrietta,
was in town for a quick booking visit
. . . Visiting exchanges at the same time
was Roy Parnell who opened the new Texan
at Athens several weeks ago.
P. E. "Bob" Warner, newly elected Manley.
Inc., vice-president, and Ray Beall, recently
appointed advertising and public relations
executive, were in New Orleans and elsewhere
working out new campaigns and sales
plans . G. Underwood underwent surgery
Monday (14i in St. Paul hospital. His
partner Claude Ezell said he came out from
the anaesthetic and first shock in good shape.
Ezell believes he will be returning to his office
soon . . . Al Schwalberg of Paramount,
New York, was here for two weeks at the
local branch.
THREE
NEW YORK
245 Wei»
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LOS ANGELES
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CHICAGO
1327 S.
Woboik
L. D. Guidry Building
At Lafayette, La.
LAFAYETTE, LA.—Construction is under
way on the new theatre being built for L. D.
"Too-Too" Guidry, who owns theatres in
LeCompte, Opelousas, Iota and Ville Platte,
La. The 1,100-seat theatre will be located
at Four Corners, a section of the city which
will provide large parking facilities. It will
be equipped with RCA sound equipment, air
conditioning and a cry room. Guidry was
manager of the Jefferson here for six years,
and at one time was district manager of the
Southern Amusement Co.
STC Announces Drive-In
For Colored Patrons
OKLAHOMA CITY— Southwestern Theatres
Co. has announced that its new 400-
car drive-in for colored patrons will be
opened by July 1.
Horace R. Falls, STC executive, said the
local drive-in for colored fans would be the
first of its kind in Oklahoma, and about
the third in the nation. However, Falls indicated
other such drive-ins were contemplated
by his company.
Hot Weather in Dallas
Forces Grosses Down
DALLAS—Extremely hot weather kept first
runs neck and neck with the averages of the
previous week. "Relentless" at the Melba
was high with 115. "Silver River" at the
Majestic topped average by 10 points.
(Average is 100)
Capitol—Shadow Valley (EL), My Dog Husty
(Col), split with Sagebrush Trail (Mono), reissue;
Return of the Ape Man (Mono), reissue... 8b
Majestic—Silver River (WB) 110
Melba—Relentless (Col) 115
Palace—The Pirate (MGM) £0
Rialto Under Caliiornia Stars (Rep), The Man
From Texas (EL), split with Diamond Jim (U-I),
reissue. Flame oi New? Orleans (U-I), reissue,-.. 95
Telenews—Design lor Death (RKO) 90
Tower— II You Knew Susie (RKO) 100
For The
DRIVE-IN THEATRE
Blevins'
Has
Special Profit - Making
Concession
• Popcorn
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Equipment
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ROADSHOW AnRAaiONS Pr..."t. . |
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IS
YOUR THEATRE FOR SALE?
We Have Buyers With Cash
"JOE" JOSEPH
THEATERS
Let "Joe" Sell Your Show
Theatres bought—sold—equipped—fire
inventories—consultant and equipment.
2409 Sunset DaUas, Tex.
Phone Yale 2-7650
BOXOFFICE :: June 19, 1948
• Candy Floss
Write for Complete biiormation
and Catalog
BLEVINS POPCORN CO.,
In Popcorn Village
NashvilU, T»nn.
Inc.
3098 ChailotI* At*.
Phones: 7.3272-3-4
In Southeastern Industrial District
ESO Murphy Ave.. S. W.
Bldg. E. Unit I • Atlanta, Go. • Amherst 7141
(JOHN) n n (OK.)
ENKINS&DOURGEOIS
ASTOR PICTURES COMPANY
HARWOOD i JACKSON STS.
DALLAS 1 7 - 2i+08
DIXIE FILMS, Inc.
218 SO. LIBERTY ST.
NEW ORLEANS 13. LOUISIANA
"MAGNOLIA 5«12"

w
. . Caesar
HOUSTON
H nother newcomer to the Houston theatre
business is Leo Bordeaux, manager of the
Midway, an O.K. Theatre. Leo, his wife and
2-year-old daughter hail from Seneca, 111.,
where he managed several small theatres.
His first big project since he took over the
Midway was a Father's day party on Simday.
Prizes went to the oldest father, the one
with the most boys, girls, etc. On the screen
he gave them "Drums Along the Mohawk."
The Bordeaux family thinks Houston is a
little too hot.
Ernie Burg has so many nice things said
about him by the O.K. Theatre managers
that it seems he must rate aces high. An
oldtimer in the theatre business, Ernie's
talents are numerous and varied. He draws
up the boards, pitches in when there's a
tight spot, and it's said that he can fix anything.
Ernie now has his shop at the Grand
Theatre.
E. C. Gilley, manager of the Grand, is getting
fine results from his Tuesday merchant
appreciation nights. He started an adult quiz
show with money as prizes but finds that
the "country store" idea with a little blackface
comedy thrown in is more successful.
Not too long ago the Grand had its lobby
repainted, new doors put in and a crying
room installed, which, incidentally, was the
first one in Houston.
George Bannon of Warners was in town a
. . . few days Jimmy Gillespie of 20th-Fox
was a recent visitor, working on methods of
exploiting "Green Grass of Wyoming"
Johnny Smith of the Metropolitan,
. . .
back
from his vacation, says that he only managed
to get half through with the redecoration of
his house, but he did manage to "get dug
out of a year's accumulation of junk" . .
.
Lillian Trammell, secretary-treasurer of the
Uptown Theatre, is leaving for the "hill
country" in a few weeks. She plans to spend
her vacation in Kerrville . . . Fred Cannatta
is tossing a coin between Galveston and Colorado
for his vacation next month.
Homer McCallon, manager of Loew's, received
more than 1,000 photographs in an
"Arch of Triumph" photo contest. The pictures
were to have been taken in and around
Paris, particularly those showing the "Arch
of Triimiph." The contest, which was well
publicized by the Houston Press, attracted
many overseas veterans. The first prize was
$50 in cash and theatre tickets for runnersup.
I
AnHOunoinCf^:
GALVESTON
A New Warehouse in Houston for Texas Territory
on BEE HIVE The Finest Popcorn in Texas
jWTarguerite Martin, attractive secretary to
John Browning, Interstate city manager,
is planning to vacation in Mexico next month
. . . Cecil Barham, manager of the State,
has chosen the Valley to "recuperate from
the wear and tear of the past year."
CHfa r///5
iVfIV WAREHOUSE ADDRESS:
BLEVINS POPCORN COMPANY
UNIVERSAL TERMINAL WAREHOUSE
1002 WASHINGTON 'iVENUE — PHONE: PRESTON 2381
HOUSTON, TEXAS
"Relentless" opened with exceptionally good
business at the State . Massey and
his Boys had a nice engagement at the
Broadway.
Thanks to the many customers who have sent us fheir popcorn and supply
orders. We are enlarging our stocks to render better service.
SAVE 25% ON YOUR POPCORN
SEATING
Bee Hive Popcorn is grown and processed for extra volume. We urge you to
try using 1/4 less Bee Hive Popcorn in your kettle per popping with the same
amount of oil as used with lesser volume brands.
COMPARE THESE NEW PRICES:
BEE HIVE POPCORN per bag $13.50
Send us your standing order and save 50c per bag under these prices .
Mail your orders to new warehouse and standing orders to Nashville.
. .
COCOANUT on.
Pure 76 degree Cocoanul Oil, 38V2 pound pail,
colored $14.82
(We reserve right to limit quantity)
PREMIERE BOXES 41/2 x 2 x 7 BLEACHED BOARD HOLLYWOOD DESIGN
While present stocks last, per case of 500 $3.65
POPCORN BAGS—Size No. 1—Sc red and white, 3 x 3 x 7, 6M to case $1.55M
Size No. 2—Red and white, 31/2 x 21/4 x 7%, 6M to case $2.3QM
Size No. 3—Red and white, 31/2 x 21/4 x 9, 6M to case $2.70M
POPCORN SALT SAVE ALMOST 50% 3 pounds to every carton and
18 cartons to case (54 pounds!) $1.80
TRY OUR ONt DAY StRVICl fROM HOUSTON
BLEVINS POPCORN COMPANY
c/o UNIVERSAL TERMINAL WAREHOUSE 1002 WASHINGTON AVENUE
HOUSTON. TEXAS PHONE PRESTON 2381
General offices and processing plant. Popcorn Village, Nashville, Tenn.
We also carry complete stocks in New Orleans in the same warehouse with
Transway. Send New Orleans orders to 235 Genois.
GRIGGS
^
EQUIPMENT COMPANY
Box 630
Belton, Texas
90 BOXOFFICE :
: June 19, 1948

I
MP
;
. . "Homecoming"
SAN
ANTONIO
Pddie Moran, who acted in some of the fh-st
pictures made in Chicago more than 40
years ago, recently returned from the Windy
City where he attended a family reunion.
Moran has just worked in "Echo Ranch,"
which was filmed in the Hill country around
Helotes. During the last three years he has
been operating Moran's picture show on the
Rice road near here, which runs several
C O O L I
Washed Air Systems
Refrigeration Systems
Air Washers - Pumps - Mats
nights each week with an amateur night from
time to time.
Laurito Guerra and his company opened at
the Zaragoza last Monday, replacing the Dr.
Migar show. Featured in the Guerra revue
are Dolores Cuzman, Senorita Lolita and
other artists widely known to audiences in
Texas and Mexico ... "A Woman's Ven-
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Switches -
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NG
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"Fair Treatment and Adequate Service for 25 Years"
408 S. HARWOOD DALLAS 1. TEXAS
NO JOB IS TOO SMALL OR TOO LARGE FOR
mmmM jmm equipioi coniPiy
The finest lines of equipment
made are available at Southwestern
Theatre Equipment Co.
Deliveries are prompt and service is
available at
your asking.
geance" went into the Laurel, neighborhood
house, for a three-day first run showing . . .
"Elephant Boy" did a return stand at the
Emjjire Sunday . had a
Thursday opening at the Texas Theatre.
All-American's colored release, "Lucky
. . . First
Gamblers," was dual-billed at the Cameo
for a Sunday-Monday unreeling
films of the Zale-Graziano fisticuffs made by
Coram Pictures Corp. opened at the Empress
Wednesday

. . Sixteen
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214 SO. ST. PAUL ST. Phone R-5009 DALLAS. TEXAS
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HARDIN
Write. Wire or Call M-2235
THEATRE SUPPLY CO.
714 South Hampton Road Dallas, Texas
92 BOXOFFICE
:
: June 19, 1948

. , Richard
. . About
^
^M
. .
NEW ORLEANS
Wictor A. Perez, former manager of the now
dismantled No Name, Audubon and Vampire
theatres, died in Chicago where he had
Uved 15 years. Funeral services were held
in New Orleans . Morgan, Paramount
attorney, has returned to New York
after a ten-day visit to the local office . . .
Carl J. Mabry has been named president
and general manager of the Motion Picture
Advertising Service Co. to succeed the late
William M. Johnson. Mabry was former executive
vice-president. Other officers are A. E.
Chadwick, first vice-president, and Charles
W. Johnson and A. Johnson, vice-presidents.
John Elzey of Delta Theatre Supply Co. has
returned from a busine.ss trip to Lake Charles
and other Louisiana points . . . Tom Neely,
National Theatre Supply manager, has returned
from Burwood, La., where he went on
business . . . F. E. Mayhall, for many years
projectionist, and currently manager of the
Century at Mobile, Ala., has resigned .
The condition of Sidney Harp, who operates
the Grand Theatre, Donaldsonville, La., has
been described as not so serious as feared.
His doctor says several weeks of treatment
will put Harp back on his feet.
E. V. Richards, head of Paramount-Richards
Theatres, and regional vice-president of
the Navy league, presided at ceremonies commissioning
the naval reserve training center
at Bayou St. John and the lake front . . .
E. R. Sellers of the Cankton Theatre, Cankton,
La., and C. L. Smith, exhibitor from
Arcadia, La., were among Filmrow shoppers
The Strand at Sulphur, La., a J. M.
Heard operation, has been forced to suspend
operations until repairs can be made to damages
caused by a recent fire.
The Thomas Theatre of Zion City, La., formerly
owned and operated by Mr. Taft
Thomas, has been bought by Mr. Clark
Emile Savini, Astor Pictures,
Greene . . ,
Atlanta, was in the city for a few days .. .
SRO has moved to offices at 502 Industries
Bldg., at the corner of Saratoga and Gravier
streets, two blocks from Filmrow.
. . .
.
Mrs. M. Barringer, manager of the Filmi-ow
branch of Western Union, has retm-ned from
her vacation Joseph Saremba of Joy
Theatres, Inc., is back at her desk after a
two-week vacation average business
was reported in first run houses. Loew's
State showed "Homecoming." Tlie Saenger
showed "The 'Sainted' Sisters." At the Orpheum,
"The Lady From Shanghai" was featured.
RKO's Liberty held over "Silver
River." "Ai-e You With It" was the Joy feature.
The Center played "Naked City" and
the Tudor showed "Scudda Hoo! Scudda
Hay!" The Globe featured "The Fighting
69th."
Features • Serials
Westerns
* * *
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EXCHANGES
218 So. Liberty St. New Orleans. La.
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Temple,
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on
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We are now stocking Bee Hive Popcorn,
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BOXOFFICE ;: June 19, 1948
93

. . . The
OKLAHOMA CITY
poxoffice receipts took a beating last week
as patrons turned out in droves for the
tenth annual contest of SPEBQSA (the
Society for the Preservations and Encouragement
of Barbershop Quartet Singing in
America) at the Municipal auditorium here
world premiere of "Return of the
Badmen" is scheduled at the Melba, Guthrie,
July 7. Stars of the show, along with
radio personalities and state executives will
attend the premiere.
"Life in Oklahoma" is being recorded in
color on 16mm film by the Oklahoma Planning
and Resources board. Five films will be
made, covering the states industry, agriculture,
water resources, parks and scenery . . .
L. E. Brewer jr., son of the Pauls Valley exhibitor,
and Emmalu Show of Oklahoma City
were married here this week
Duval has been
. . .
named co-manager
George
of the
Griffith-operated Hornbeck in Shawnee. He
succeeds Elmer Adams.
. . .
C. F. Motley, director of operations for the
Griffith circuit and Kenneth C. Blackledge,
Griffith's divisional manager, attended the
opening of the Chief Drive-In in Midland,
Tex. Pete Kempf, Griffith manager at
Refugio, Tex., celebrated a birthday. So did
Thomas Jones, assistant manager at Pawhuska,
Okla., and Clyde Young, Griffith manager
at Pampa, Tex.
John R. Williams is now operating the Star
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PRODUCERS AND DISTRIBUTORS
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at Morris. The house was formerly owned
by Charles Knauf . . . Ti-uman Ellerd of
Blanchard. W. A. Howard and H. S. McMurray,
both of McLean. Tex., and Wesley and
Leroy Hodges, both of Anadarko. were Filmrow
visitors.
. . .
H. L. Boehm of Watonga closed the Rook
a month for remodeling . . , Eddie Thorne,
manager of the Capitol, a C&R house, left
on a vacation in Colorado H. B. Crum
purchased the Jewel at Chattanooga from
O. L. Bronson . . . Mr. and Mrs. H. C. Federer
returned from an eastern trip. Federer
operates both the Center and State here . . .
Joe Real, Warner manager, is on a two-week
vacation in New Mexico.
Lewis Barton, manager of the Skytrain in
Midwest City, aired a 30-minute variety
show over Oklahoma City's newest radio station,
KTOW. Scores of children were given
free ice cream after the broadcast . . . John
Brooks, Folly manager, a WB house, has returned
from a two-week vacation trip to
The local Warner house will
Tennessee . . .
play host to an array of Hollywood stars due
here August 7 for the opening of "Two Guys
From Texas." Stars include Dennis Morgan,
Jack Carson and Dorothy Malone. The film
will be premiered at El Paso August 2.
New SRO Distributors
Named in Southwest
PHILADELPHIA—William J. Clark, executive
vice-president of National Film Service,
Inc., has announced that the Oklahoma
City Shipping and Inspection Bureau and
the Film Inspection Service, Inc., of New
Orleans, will handle physical distribution for
the Selznick Releasing Organization. The
service includes shipping, film inspection,
mounting and storage.
Lou Waters Quits Ampro
To Take Dallas Position
DALLAS—Lou Walters, southwest district
manager for Ampro Corp., has resigned to
accept a position with a Dallas manufacturer.
Details of the change were not announced.
Ampro Corp. is a subsidiary of General Precision
Equipment Co. and manufactures 8 and
16mm motion picture projectors.
Dallas ITO to Meet June 29
DALLAS—The final meeting before the
summer suspension of the Dallas Independent
Theatre Owners will be held June 29. Mike
Rice, counsel for Robb & Rowley circuit, will
speak on aspects of the recent supreme court
decision in the antitrust suit.
ATTENTION DRIVE-IN THEATRE OPERATORS
Send for Our Special Trailer Ideas
for Drive-In Theatres
Motion Pifture Service Co.
125 Hyde St., San Francisco 2, Calif.
SELL YOUR THEATRE PRIVATELY
Your Deal Handled Personally
27 years experience
We Cover the U. S. Market
Arthur Leak
Theatre Sales Excluaively
3422 Kinmore Dallas 10. Texas
Phone T3-2026
94 BOXOFFICE :
: June 19, 1948

R
1 Varuiy of Memphis
To Expand Charily
MEMPHIS—Ed Williamson, Warner manager,
was installed as new chief barker of the
Variety Club and announced an intensification
of the club's charitable enterprises, including
a resumption of a series of entertainments
for nine shut-in institutions.
Pictures are shown at these entertainments,
refreshments are served and entertainers appear
under the committee's sponsorship.
Tom Young. 20th Century-Fox manager,
was named to supervise this activity.
Bailey Prichard, manager at Monogram,
and R. B. Reagin, RKO manager, were named
to the board of directors to succeed Tom
O'Ryan and David Flexer.
The club's annual picnic was announced for
Ellendale. a resort near here. July 24, with
paraplegic patients at Kennedy hospital as
special guests.
Harry Martin, amusements editor of the
Commercial Appeal and president of the
American Newspaper Guild, spoke. Martin,
who has just returned from the United Nations
conference on freedom of information
at Geneva, told of using Hitler's personal
recording machine to record a broadcast for
the entire German nation. This recording,
stressing the advantages of a free radio and
press, was made in Berlin at the request of
the American military government in Germany.
Fayetteville Houses
Are Leased to Malco
MEMPHIS — W. F. Sonneman, theatre
owner of Fayetteville, Ark., for 23 years, annoimces
that he has leased his four houses
at Fayetteville to Malco Theatres, Inc.
The lease will be effective July 3.
Malco announces that it plans to remodel
all of the buildings. Remodeling work on
Ozark, one of the four, will begin at once,
Malco officials said.
Mr. Sonneman will continue to operate
houses at Springdale, Ark.
New Martin Circuit Unit
In Opelika to Seat 800
OPELIKA, ALA.—A new 800-seat
theatre
for Opelika, on which construction will begin
shortly, has been announced by Duke Stalcup.
manager of the Martin Theatre here. Architect
for the new house will be R. E. Bland
of Columbus, Ga.
The other Martin house here, a 1,600-
seater, was opened in June 1938. It is one
of the largest and most modern of the 100
theatres circuit.
Friendly at Slocomb
Is Destroyed by Fire
SLOCOMB, ALA. — Damage estimated
$7,000 was caused by an early morning fire
which destroyed the Friendly Theatre, operated
by Grady Farmer and son.
Several other business buildings were destroyed
or damaged and the total loss placed
at more than $20,000. All of the buildings
and contents were partially covered by Insurance,
according to Mayor Bill Peel.
at
Tennessee Soon to Have
Another Censor Board
MEMPHIS—Memphis censorship is spreading
to the trade territory surrounding this
city.
Covington, 40 miles north of
here, has become
the first mldsouth town to follow in the
footsteps of Memphis and adopt a city ordinance
on movie censorship. The Covington
law passed three readings before the city
council and has gone into effect. It is patterned
after the local ordinance. A threeman
board of censors will be set up.
Mayor Clyde Walker of Covington said one
of the three theatres in Covington, the Gem,
operated by Cliff Peck, who lives here, has
been showing pictures banned in Memphis.
Mayor Walker and other Covington city officials
have taken the position that all pictures
banned in Memphis will be automatically
banned in Covington by the new cen.sorship
board without review.
•NO' ON RETURN OF 'DUEL'
Peck recently sought to bring back "Duel
in the Sun," which was banned in Memphis,
but which did a terrific business when shown
shortly thereafter in the Gem at Covington.
The mayor told Peck that "Duel in the Sun"
could not be shown in Covington a second
time. Peck obeyed.
Peck also showed the Hal Roach comedy,
"Curley," in his Gem at Covington after
it had been banned here because it showed
white and Negro children playing together
and attending the same school. The motion
picture industry is now testing the decision
of the Memphis censors on "Curley" in the
courts of Shelby county and plan to carry
this case to the U.S. supreme court if necessary.
"I don't think we ought to have shows that
Memphis doesn't allow," Walker said. "We
are trying to have a decent city, just like
Memphis. I think censorship should be
adopted everywhere. Our ordinance provides
for censorship of vaudeville and all sorts of
shows. But not books and magazines."
MAYOR ALSO CITY JUDGE
Walker also presides at the city court as
judge. Sunday shows are not permitted in
Covington under terms of Termessee's local
option law. Mayor Walker recently fined
Peck $100 for having Negro spiritual singers
on Sunday at the Gem Theatre. There was
no film shown and proceeds went to a church.
Many Memphians have been seeing the pictures
banned in Memphis at the Gem in Covington.
Crittenden Theatre, West Memphis,
Ark., and Von Theatre, Hernando, Miss.,
both just across the state lines from Memphis,
have also showed the films banned here
and have attracted patrons from Memphis.
Test Suit on Censors
Being Considered
MEMPHIS—A legal test of state and municipal
censor groups, such as the Memphis
board of censors headed by Chairman Lloyd
T. Binford, is contemplated by the American
Civil Liberties Union and the Motion Picture
Ass'n of America, it has been learned.
quoted in
A representative of the MPAA is
the New York Times as saying officials of
both organizations have confen-ed and "we
are both vitally interested."
The MPAA, meantime, is awaiting a decision
on its court action in Memphis where
"Curley," a Hal Roach comedy, was barred
because it showed white and Negro children
playing and attending school together.
Impetus for discussion of the new censor
test suit, MPAA officials were quoted as saying,
was a recent statement by the supreme
court that motion pictures, like newspapers
and radio, are included in the press, whose
freedom is guaranteed by the First amendment.
J. P. Mull Saves Lost Plane
By His Quick Thinking
HICKORY. N. C— J. P. Mull, manager of
the Hickoi-y Drive-In here, has been credited
with averting a possible airplane disaster.
One night recently a small airplane flew
dangerously low over the drive-in. It circled
and flew across the arena a number of
times. Mull called the airport and was told
that the plane probably was lost.
Then Mull an-anged to place cars on the
highway, lighting it from several directions,
to guide the plane to a safe landing. A high
tension wire was brightly illuminated. The
plane landed safely.
Jury Finds Youth Guilty
Of Gadsden Shooting
GADSDEN, ALA.—Charles Albert Nelson
jr., 21, has been sentenced to five years in
prison for the shooting of Benton Pierce jr.,
Gadsden Theatre manager.
Nelson, a navy veteran, was convicted by
a circuit court jury which deliberated about
an hour. He was charged with having shot
Pierce last February 5 during an attempted
robbery.
Pierce, who was seriously wounded, and
other state witnesses, identified Nelson as the
manager's assailant.
Sunday Shows Approved;
Profits Go to Hospital
CARROLLTON, GA.—Two local theatres
have resumed Sunday operations after i"eceiving
a "green light" recently from the
Carroll county grand jury. The jury approved
Sunday operation of the houses with an
added suggestion that profits from showings
be turned over to the CaiToll city-county hospital
authority.
Exhibitor Finds "Ideal Husband'
FORT MYERS. FLA.—Byron Cooper of
the Arcade has found the "Ideal Husband."
Dewey Murphy, News-Pi'ess advertising director,
came out far in the lead in the theatre
balloting. Murphy had nearly three times
the number of votes received by his nearest
competitor. The stunt was to promote the
Paulette Goddard film.
BOXOFFICE :: June 19, 1948 SE 95

. . . Roy
. . William
—
—
ATLANTA
Tee Goldsmith, office manager in Cleveland,
will be transferred to the U-I office here
in the same capacity . . . Altec district manager
Don Turner is back at his post after
a New York trip . . . Wallace Smith, former
Brookhaven, Ga., manager, is back in Atlanta
after a vacation . . . Manager Babe Cohen
of Monogram screened "Dude Goes West" at
the Paramount.
Harvey Smith, Tower manager, has a new
gimmick for promotion. Twice a week he
broadcasts over a local station from the lobby
of his theatre. At that time he places telephone
calls. If the person answering the
phone can tell him the name of the film
playing at the Tower they receive two passes
to the show.
Exhibitors throughout the state report that
business is far below average for this time ol
the year . . . Dusty Rhodes. WUlis Davis and
Hutton Summers of the Georgia Theatres are
off to Canada for a vacation . . . Visitors on
the Row include A. W. Huaget, Vedowee, Ala.;
H. G. Moore, Fox, Brighton, Ala.; James
Berry and S. C. Coleman, Regal, Smyrna,
Tenn.
. . Johnnie
Hattie Dorrian, formerly with Monogram
and Film Classics, has joined the Eagle Lion
Bernie Jacon, former
contract department . . .
Universal office manager, now distribu-
tor in New York, was visiting on the Row
Donaldson of Warners' booking department
is the proud father of a 9»2-pound
Levinia Farmer of Warners'
baby girl . . .
contract department, will leave for Denver
where she will make her home .
Backman, UA branch manager, is off on a
trip to Florida.
John Thompson, Pal Amusement Co.,
. . .
Vidalia, Ga., was here booking for the circuit
Lex Benton is back in town after a trip
to Jacksonville, and his brother, B. D., has
returned from Atlantic City . . . Visitors on
Filmrow included: Mr. and Mrs. Harry Whitestone,
Pairmount, Ga.; BiU King of the
For
Carolina, Hayesville, N. C, and Bob Dunn,
showman from South Georgia.
Atlanta's television station is expected to go
on the air about September 29. Test broadcasts
will begin August 22. The video sta-
. . .
tion will be on the air about 20 hours a
week and programs wUl have a range about
45 miles from Atlanta . Richardson
of Astor Pictures, is back from South
Georgia with plenty of fish . . . George L. Bell,
Monogram, returned to his desk after a long
illness . . . Mrs. Wallace Smith of the Gem,
BarnesviUe, Ga., was on the Row booking
The Carver, one of the Engler circuit,
is closed for remodeling . . . N. E. Savini,
Astor New York special representative in
Atlanta, says a contract has been signed with
Oscar Micheaux for the roadshowing of his
all-Negro cast feature, "The Wind From Nowhere."
Visitors on Filmrow included Dick Johnson,
booker for Florida States, Jacksonville; O. M.
Garrett and W. H. Alexander, RoopvUle, Ga.,
and Mose Liebowitz, Grand Amusement Co.,
Chattanooga, Tenn. . . . Maury Passero, Classic
Pictures Distributing, was in from New
York . . . Tommy Read, Georgia Theatres, is
at home nursing a sprained thumb.
John W. Mangham, president of Screen
Guild Productions in Georgia, has aimounced
the following changes: Ripley Davis was
named special Atlanta representative and
assistant to Mangham; Joe Fieldman was
named sales representative for north Georgia,
north Alabama and Tennessee . . . Riley Davis
has returned to the Row after a short time
operating the Royal in Panama City, Fla.
Harlow Lamb, Florida circuit owner, also
Jack Dumestre, Filmrow
was on the Rov/ . . .
supply dealer executive, has been telling of
the perils of deep sea fishing but professing
a deep affection for the sport . . . Happy
birthday greetings to Willis J. Davis, the
Georgia Theatres executive and president of
the Civitan club of Atlanta.
BETTER Performance
PROJECTORS AND MIRROPHONIC
SOUND SYSTEMS
ARE UNEQUALED IN TALENT
See,
Call or Write
THEATRE SUPPLY COMPANY
1021 Grand Fort Smith, Ark.
'Silver River' Leads
UnderPar Atlanta
ATLANTA—Business in local theatres here
was below the average. Weather was very
hot and dry. "Silver River," at the Fox, was
pacing the town, with "Homecoming," at
Loew's Grand, close behind.
(Average Is 100)
Loew's Grand Homecoming (MGM) 97
Tower Argentine Nights (Reolart); Hellzapoppin
(Realarl) 94
Pox—Silver River (WB) 99
Paramount—The Woman in White (WB) _ 95
Roxy The Iron Curtain (20th-Fox), moveover from
DeVry Sound Equipment
Installed in 5 Houses
CHARLOTTE—Theatre Equipment Co.
installed
sound equipment for the opening of
five new houses last week, according to R. C.
and Lewis Saunders, owners of the equipment
concern.
DeVry projection equipment and in-car
speakers were installed in four drive-ins: The
Union, at Union, S. C, owned by J. O. Corn
and w; H. McCall; the Midway at Durham,
N. C, owned by Jim Wallace; the Shelby at
Shelby, N. C, owned by Carl Queen and the
Roseland at Lincoln, N. C, owned by Wray
Chapman.
DeVry equipment also was installed at the
Viccar Theatre, Williamston, N. C, owned by
Dr. Victor Brown.
Boys Club Gets $25,000
From Atlanta Variety
ATLANTA—The local Variety Club has
given a $25,000 check to V. P. Warren, president
of the Altanta Boys Club, for use in
building an all-steel and concrete swimming
pool and gymnasium at the Warren Memorial
branch here.
The check was presented to Warren this
week by Chief Barker W. E. Whitaker.
Hallendale Drive-In Opens
HOLLYWOOD, FLA.—The 500-car HaDendale
Drive-In Theatre, located between Hallendale
and Hollywood, has been opened. The
Hallendale is the first drive-in to be constructed
in South Broward county. The ramp
construction does not follow the usual fan
shape, but is set up in a narrow, deep arrangement,
eliminating any distortion of the
screen. The screen measures 30x40 feet. All
projection and sound equipment is of the
latest
type.
ATTENTION DRIVE - IN THEATRE OPERATORS
Send ior Our Special Trailer Ideas
for Drive-In Theatres
Motion Picture Service Co.
125 Hyde St., San Francisco 2, Calil.
Phillip Turnipseed
CARPET LAYING CONTRACTOR
It you want it done right, let ub sew and lay it tight
530 E. Cambridge Ave
Phone CAlhoun 3642
COLLEGE PABE. GEOBQIA
(in suburban Atlanta)
96 BOXOFFICE
: : June 19, 1948

J
Martin Gives Prizes
In Goodwill Drive
BIRMINGHAM—At least five
Martin Theatres
in Alabama have announced contests
for the best written letters on "What a
Theatre Means to Your Town."
The contests were anounced earlier by the
Strand, Florala. and the Ritz, Brewton. Later
announcements came from the Martm, Roanoke,
LaFayette, LaFayette: Ritz, Talladega:
Ritz, Greenville, and Allison, Piedmont.
The contests are spread over a period of
four weeks and a total of $200 in cash is offered
for the best 50-word letters. Weekly
prizes are $25, $15, $10 and five trip pases.
Letters must be of not more than 50 words
and prizes will be presented on the stages
of the theatres after the close of each week's
contest.
J. B. Shuman, manager of the Florala,
sair the contest was "for the goodwill of the
community."
"Our purpose is to establish a more cooperative
spirit here." he continued. "The contest
will be one of the best ways I know of
to get the people's opinion of what a theatre
means to the people of Florala."
Fire Damage of $12,000
To New Fort Theatre
FORT DEPOSIT, ALA.—Damage to the
New Fort Theatre from a fire which recently
routed some 150 Sunday patrons, has been
estimated at $10,000 to $12,000 by exhibitor
John R. Moffitt.
Fire Chief Jack Crawford said the flames
started in the projection booth and ate
through walls and ceiling. No one was injured
in leaving the theatre as firemen
brought the flames under control.
Sunday Worship Services
In Enzor Theatre
TROY, ALA.—Manager Jimmy Gaylard of
the Enzor came to the rescue of the congregation
of the First Baptist church here. Gaylard
offered use of the theatre for Sunday
worship while the auditorium of the church
is being repaired and redecorated.
New Linden Drive-In
Nears Completion
LINDEN, ALA.—Larry Walters is completing
consti-uction of a drive-in near his home,
south of Linden. The theatre is expected to
be ready for a formal opening in several
weeks.
Free Summer Show
ANNISTON, ALA.—The city recreation department
is sponsoring free picture shows
during the suitmier. Shows are given at
Oxanna pool, Zinn park and the Carver community
center.
Kid Shows at Clearwater
CLEARWATER, FLA.—The Ritz has introduced
early Saturday morning matinees
for children. The shows start at 9:45 and
consists of a specially selected feature and
three cartoons.
BOXOFTICE :: Jvme 19. 1948
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New York Office 45 Weit 34th Street ^^Si^""-"' '"'^
/$' Ouaiom.ed by*^
.. YOU' VE COVERED EVERYTHING'

. . . Veterans
MEMPHIS
T A. Thornton, who recently sold the Bruce,
* Bruce. Miss., to Nathan Reiss. has bought
it back. Thornton will continue to operate
the Bruce and will do his booking on Memphis
Pilmrow. Thornton was a Memphis visitor
hospital, Fayetteville, Ark., has
reopened its theatre and will receive film
from Memphis. Authorization for reopening
was announced by George W. Smith, Veterans
administration, St. Louis, in ordering
shipments of film from Memphis ... J. A.
Wolfe, owner of the Star, Charleston. Miss.,
has closed it until further notice and is moving
to a new location.
The Base, operated by James C. Fisher,
Botheville, Ark., was destroyed by fire June
1, according to word reaching Memphis . . .
Two Memphis theatre managers, Jack Tunstill
of the Malco, accompanied by Mrs. Tunstill
and Mrs. E. W. Elrod of the Linden
Circle, accompanied by Mr. Elrod, are on an
automobile vacation trip to Texas.
Jack Sawyer, assistant controller of the
Malco Theatres, Inc., has bought a new home
. Leonard Shea, Eagle
here Alfred J. Delcambre, SRO district
. . .
manager, Dallas, is in on business . . . Fairy
Wilkinson, cashier at Paramount, is vacationing
. . Virginia Ormond, assistant Republic
.
cashier, is in Mississippi on a vacation
trip . . . Raymond Edwards, manager at Kay
Films, is on a business trip through western
Lion
Tennessee
manager,
.
is
.
in Arkansas on business.
Bob Rimer, EL booker, is fishing whUe on
his vacation . . . Hazel Briggs, EL cashier, has
quit to keep house . . . L. T. McGinley, New
York office, was at the local U-I exchange
Dewey Hopper, assistant shipper at
20th-Fox, is vacationing . . . Billie Maxey,
cashier at Republic in Dallas and formerly
with Republic in Memphis, is visiting here.
Midsouth exhibitors seen on the Row:
Amelia Ellis, Mason, Mason, Term.; W. C.
Kroeger, Shannon, Portageville, Mo.; Roy
Cochran, Juroy, North Little Rock, Ark.; Leon
Roundtree, HoUy at Holly Springs, Miss., and
Grand at Water Valley, Miss.; Cliff Peck,
Gem, Covington, Tenn.; Orris Collins, Cap-
Joe LOUIS vs. Joe WALCOTT
FIGHT ADVERTISING
READY 24 HOURS AFTER FIGHT WITH PROPER BOXOFFICE
SLANT BASED ON ACTION AND RESULTS
Anything Unusual Will Be Featured
LITHOGRAPHED PICTORIAL ADVERTISING
14x22 CARDS
HERALDS
2-COLOR PICTOHIAL e'/jxBVj ONE COLOR, ONE SIDE
50 DATED - - $5.50 i,oao DATED S3.S0
100 DATED 9.50 Each added 1,000, same order 3.00
UNDATED CARDS 10c EACH (No Orders Less Than 1,000 Dated)
ONE SHEETS soo undated $1.75
TWO COLORS, undated. 15c EACH ALL ORDERS F.O.B. OKLAHOMA CITY
AIRMAIL — WIRE — PHONE
COLORCRAFT POSTER CO.
Oklahoma City 6, Oklahoma
810 N. W. Third Street Phones 2-5107—2-5108
itol and Majestic, Paragould, Ark., and Louise
Mask, Luez, Bolivar, Tenn.
Also Wake Newsom, Dixie, Marmaduke,
Ark.; Mrs. Ann Hutchins and Gordon Hutchins,
State, Corning, Ark; L. J. Deiming,
YMCA, Bemis, Tenn.; W. F. Ruff in sr.. Ruffin
Amusement Co., Covington, Tenn.; C. T. Willis,
Munford, Munford, Tenn.; M. E. Rice,
Brownsville, Tenn.; G. H. Goff, Rustic, Parsons,
Tenn., and G. W. Jones, Busby Jones
circuit. Little Rock.
Also John Sonneman, Concord. Springdale,
Ark.; Cleo Spence, Times, DecaturvUle; Mrs.
Jack Wilbanks, Hinds, Walnut Ridge, Ark.;
W. A. Rush, Houston, Houston, Miss.; Tom
Ford, Ford, Rector, Ark.; K. H. Kinney,
Hayes, Hughes, Ark.; J. A. Owen, Amory,
Amory, Miss.; J. P. Adams, Tate, Coldwater,
Miss., and J. W. Crabtree, Merlu, Clarendon,
Ark.
W. L. Bostick, manager at National Theatre
. . .
Supply, has returned from a business trip to
New York . . . Willia Dean Birdwell, bookkeeper
at NTS, is in Florida on a vacation
"Ike" Myers, who brings Metropolitan
Opera and other musicals to Memphis, was
awarded a degree of Doctor of Fine Arts by
Southwestern university at this year's graduation
exercises. "Dr. Ike" is leaving soon for
a tour of Europe.
Grover Wray, former RKO film salesman,
has opened his own business, Exhibitors Service
Office, at 318 South Second St. . . .
Shannon Theatre, Portageville, Mo., operated
by Bill Kroeger, former Memphis film salesman,
screened RKO's "Fighting Father
Dunne." Special guest was Father S. P.
Stocking, who was the first priest to be graduated
from the famous newspaper boys' home
founded in St. Louis by Father Dunne, the
priest, played in the film by Pat O'Brien.
Summer Heat Defeated
By Air Conditioning
MEMPHIS—Three midsouth theatres are
installing refrigeration type of air conditioning
for the summer months. They are:
Princess, owned by M. E. McCuiston, Booneville.
Miss.
Grenada, owned by H. P. Williams, Grenada,
Miss.
State, owned by R. J. and A. L. Goodman,
Miss.
Starkville,
New Sound in Ridge Springs
CHARLOTTE—Simplex sound systems and
Simplex mechanisms have been installed at
the Ridge Springs, in Ridge Springs, S. C.
HANDY

MIAMI
. . . Paramount
TXTometco never deviates from its Sunday
policy of calling attention in its header
to "Church Day—a Privilege Americans Enjoy"
New summer prices prevail at
. . . Claughton's Royal, 50 cents top
Enterprises had the Zale-Graziano
championship fight films rushed here to show
at the Olympia, Beach and Gables theatres.
Miamians are being told that television experts
are going into the possibility of mass
distribution of their product to schools, clubs,
churches, industrial groups and even to individuals
for home showing. They may sell or
rent television film either in 35 or 16mm
size. Live shows may be filmed and prints
distributed through scores of small distributors
around the country already specializing
in the selling or renting of motion pictures.
This was "Lo, the poor Indian" week on
local screens, with "Fury at Furnace Creek"
at the Miami and Lincoln and "Fort Apache"
at the Sheridan, Paramount and Beach . . .
For Saturday morning's showing of "Conquest
of Cheyenne," plus six color cartoons, at
Paramount's Shores Theatre, free color photos
of Wild Bill Elliott, star of the feature, were
presented to the first 500 patrons at the boxoffice.
Free also were paddle ball sets,
awarded to 50 lucky winners.
A magician, with an audience participation
act, was presented at Paramount's Dade by
Bill Dock, manager, last Saturday morning.
Admission was 25 cents. In addition to an allstar
western there were four color cartoons.
Free comic books were given to youthful patrons
Rumors are being circulated that
. . . a group of "Florida millionaires" is setting
up a syndicate to build motion picture studios
between here and Palm Beach . . . Bernard
Schaft, manager of Wometco's Strand, reads
the Horace Dripple comic strip in the Daily
News. Noticing one in which the Dripples
argued over what film to see and made their
decision by picking the theatre which sold
the best popcorn, Schaft says the Dripples
undoubtedly would choose the Strand in
Miami and sent along a huge carton of popcorn
to the News' amusement editor to prove
his point.
Answering Wometco's No, 1 Query
Exercises Publicises
MIAMI—Heading Wometco's list of "Questions
most often asked us" is the query:
What does the name "Wometco" stand for?
The frequent seekers after this information
will, of cour.se, always receive a courteous
explanation from the organization's public
relations office, Mark Chartrand, director:
but just to vary the monotony the office
also takes the trouble to have a little fun
out of the oft-reiterated question.
Ray J. Schultis was awarded four free
theatre tickets for being "the millionth person"
to ask where the organization got its
trade name and wanting to know if it was of
Indian derivation. The answer was: "Wometco
is an Indian word peculiar to the Mitchellwolfsonsidneymeyer
tribe. Literally it means
Wigwams - of - great - beauty - wherebraves
- squaws - and - papooses - are -
received - graciously - and - served - courteously
- and - where - pictures - lifelike -
best fun - this - side - of - happy - hunting -
ground - and - worth - plenty - wampum -
but - cost - little. Or the word could have
come from the Wolfson-Meyer Theatre Co."
George Seymour got free tickets for his
letter asking the correct pronunciation of
Wometco. Answer: "It's pronounced WOE,
as in what you haven't got any of after visiting
one of our theatres; MET, as where people
are happier if they have met to see the
You can get your
SPECIRL TRAILERS
THE TIME
BY GOING TO YOUR NEAREST
ACK
BRANCH
New York
245 Will
55th $1.
Chicagb
1327 5.
Waboih
Lot
Angeles
1574 W.
Wolhingron
Talents
show at one of our theatres; CO, as the prefix
meaning 'with' or 'together,' as in the
statement, 'Go with me to a Wometco theatre
and we'll have a .swell time together.' Accent
the second .syllable."
Mrs. J. D. Woodbury received complimentary
tickets for asking what "Wometco"
stands for. Being a newcomer, she said, this
had worried her for some time. Answer: "For
being the first one to ask in the last five
minutes, Mrs. Woodbury, you win the two
passes. Wometco stands for 'Courtesy, Service
and Entertainment.'
For The
DRIVE-IN THEATRE
Blevins'
Has
Special Profit - Making
Concession
• Popcorn
• Snow Cones
• Peanuts
Equipment
• Candy Floss
Write for Complete Iniormation
and Catalog
BLEVINS POPCORN CO.,
Inc.
In Popcom Village e 3098 Cbailotte Ave.
NaihTilU, Tenn. e Phones: 7-3272-3-4
In Soulheaitern Induilrial Diitricl
6S0 Muiphy Ave.. S. W.
Bldg. E. Unit I e Atlanta. Go. e Amheral 7141
I
"The Great Waltz," the classic oldie starring
Louise Rainer, has been enjoying a
popular run in various local theatres. Latest
to show it is the Normandy, an independent
. . . Claughton's Embassy and Variety believe
in cooling off their customers in this
hot weather. Besides air conditioning, they
are offering a double bill, "Blonde Ice," and
"Discovery," the Admiral Richard Byrd Antarctic
expedition film.
Phil Masters, manager of Wometco's
Rosetta, has a whole series of promotions
planned for the coming months. Most ambitious
on the list probably will be the "Miss
Little River" contest, an annual affair. The
Rosetta has always been noted for the active
part it takes in its community's affairs.
Lions Elect Robin Wightman
ARKADELPHIA, ARK.—Robin Wightman,
manager of the Radio and Royal theatres
here, has been elected president of the Lions
club.
WIL-KIK
CHARLOTTE, N. C.
ATLANTil. OA.
"Sverything for the theatre except fUm"
BOXOFTICE :: June 19, 1948
99

Miami, South's Oldest Drive-ln Is 12
MIAMI—The Miami Drive-In, an independent
managed by E. Y. Stafford, is the only
theatre of its type in this area. It is also
the oldest drive-in in the south, being now
in its 12th year. It claims still another distinction,
having, to Stafford's best knowledge.
the largest screen in the country. The screen
is 80 feet high and 70 feet wide.
The theatre follows a double feature policy.
It opens at 6:30 and the films start as soon
as it is dark enough. There is room to accommodate
about 600 cars, and there are also
benches down front for those who prefer
getting out to view the show. A snack bar
offers hot dogs, popcorn, cold drinks and a
variety of other snacks. In the winter,
especially, patrons make use of the baby
Memphis Gets Drive-In,
Ice Rink Combination
MEMPHIS—A dual purpose drive-in, to
provide motion pictures in the summer and
Ice skating in the winter, is under construction
two miles east of the city limits. The
670-car drive-in is being built by Kemmons
Wilson of the Airways Theatre and John Reid,
Charles Chandler and J. A. Smith, associates.
Wilson said he hoped to have the theatre
in operation by August 1. He said the ice
rink might not be readied this winter but
that it would be completed within the year.
The rink will be 150x300 feet, and ice will be
frozen by the pipe system on a concrete base.
Wilson said his drive-in will be named the
Summer Drive-In, and that the front of the
building would be decorated with 1,500 feet
of neon tubing. In-car speaker sets will be
used and each will have a switch for calling
service from the concessions.
John Reid, one of the associates in the
enterprise, will manage the drive-in.
'Mom and Dad' Shown
At Gadsden Theatre
GADSDEN, ALA.—"Mom and Dad," banned
in Birmingham, was permitted to show at
the Gadsden Theatre after having been previewed
by city officials. Seven of the nine
persons in the audience voted to allow the
showing "under controlled circumstances."
Foch lor Lead in 'Dark Past'
The femme lead in Columbia's "The Dark
Past" has been given to
Nina Foch.
Phone, Wire, Write
For
Details
COMPLETE
DRIVE-IN
and
THEATRE EQUIPMENT
THE QUEEN FEATURE SERVICE,
INC.
19121/2 Morris Avenue Phone 3-8665
BIRMINGHAM. ALABAMA
bottle warming service.
In addition to the two features, there is
always a first run newsreel and a cartoon for
the youngsters. Children under 6 are admitted
without charge, older children 14
cents, adults 50 cents. A weekly program is
printed and distributed to patrons and a
supply given to merchants for distribution.
Occasional promotions and ballyhoos are put
on in the drive-in neighborhood. The daily
papers carry ads. with a bigger ad on Sundays.
Radio advertising is also used.
Stafford acts as his own assistant. In addition,
the staff includes two cashiers, two ticket
girls, six ushers, one special pohce, one caretaker,
one operator, three girls in the concession
booth.
Tristates Member 111
MEMPHIS—Emma Cox of the Gem. Osceola,
has been ordered to bed for a month's
rest. "Miss Emma." as she is affectionately
known, is a member of the executive board of
Theatre Owners of Tristates. Before entering
the theatre business, she worked with
a bank in Osceola.
Openings in Memphis Area
MEMPHIS—Two more theatres have opened
in the Memphis trade territory. Milton E.
Brister has opened the Kilmichael at Kilmichael,
Miss. Ruff Pi-ophet, owner, has
opened the Cozy at Bentonville. Ark. Both
new shows will be serviced with film from
Memphis.
Ilan to Open July 13
PERNANDINA. FLA.—C. E. Beach, owner
of the new Ilan Theatre here, has announced
July 13 as the opening date. Beach says
Carrier air conditioning now is being installed.
Five pictures a week will be run. Beach says,
including a double feature on Saturday.
Remodeling Job at Ritz
SARASOTA, FLA.—The Ritz here has been
closed for renovation and remodeling. While
the Ritz is dark the Art, which closed with
the end of the winter season, will be reopened.
Both houses are units of the Florida
State Theatres.
Tristate Head Visits Memphis
MEMPHIS—Orris Collins, who operates the
Majestic and Capitol theatres at Paragould,
Ark., and is president of the Tristates Theatre
Owners of America, was here this week in
the interest of the Kiwanis club's annual
horse show at Paragould June 17, 18. He is
chairman of the horse show committee.
Air Conditioning for State
TALLAHASSEE, PLA.—Perry Neel, manager
of the State here, says he hopes to install
a new air conditioning unit with in a
month. The contract has been let and work
is scheduled to start at once.
Features Short on Golf
McGEHEE, ARK.—Manager C. B. King of
the Ritz here featured a brief motion picture
of interest to golfers In which Joe Kirkwood,
famous trick golfer, shows some of his feats.
He ran it two days.
CHARLOTTE
.
TWTelvyn J. Austin is the new manager of
North 29 Drive-In here, according to
Byron Adams of the A.S.F. Corp. . . . Harry
Cooke of the Center in Mount Olive is booking
and buying for the Cai-y in Cary
Roy L.
. .
Champion of Weldon has opened his
new house in Littleton, N. C. and has closed
the old Littleton. Champion plans to open
the Starlight Drive-In, Weldon. in July . . .
Billie Harris. Republic booker, is on vacation.
William Fridell, owner of the Berkeley in
Moncks Corner, S. C. has again taken over
the management . . . J. B. Jones of the Carolina
in McColl, S. C, was a visitor . . . J. W.
Hill plans to open his new Roxy in Troutman,
N. C, in about 30 days ... Ed Haley of Haley
Theatres, Raleigh, is vacationing at Sarasota,
Fla.
Roy Turner is building a drive-in in Henderson,
Hugh Sykes and Hap Bell
N. C. . . . will book and buy for the drive-in in Newberry,
S. C, and for a new house in Merry
Hill, N. C. . . . Republic is all dressed up
with a new paint job ... A new theatre is
being constructed in Harmony, N. C. . . .
Joe Kelly is building a new theatre for colored
in Sanford, N. C, and expects to open
in about 30 days.
Employes of the Kehoe and Colonial in
New Bern, N. C, gave a surprise birthday
party for Ina Bright, who has been employed
as cashier at the Kehoe for 35 years . . .
S. L. Pinkston of the Pinkston, Gregg and
Byniun partnership was on the Row. His
company holds the franchise for Hillside
Drive-Ins for North Carolina.
Manager's secretary Myrtle Parker, her
husband and friends returned from a cold,
damp weekend trip to Ocean Drive.
They did not see the sun during the entire
trip . . . Janet Ingle, biller, and Mary Gregory,
stenographer, spent a weekend at
Myrtle Beach visiting friends . . . PBX operator
Margaret Luckey and husband spent the
weekend visiting in Newport News, Va. . . .
Booker Earle Fi-ady and party were at Lake
Lure, N. C, and stenographer Ruby Brown
visited her family, in York.
'Dad' Sipe Dies in Memphis
MEMPHIS — William E. "Dad" Sipe, for
many years manager at Universal here, died
this week at the age of 70 in St. Joseph's
hospital after an illness of 18 months. Sipe,
affectionately known as "Dad," was in the
furniture business. He was W'idely known in
the theatre circles over the south, and was a
member of the Rotary club.
'Lucky Hot Seat' Nights Now
GREENVILLE, MISS.—A "lucky hot seat
night" has been inaugurated at the Lincoln
Theatre here. Five cash prizes are given each
Wednesday to the five persons sitting in the
lucky seats.
Cartoons and Candy for Kids
FLORALA, ALA.—The Strand offered a
program of eight cartoon shorts Friday and
Manager J. B. Shuman offered a 5-cent candy
bar to the first 200 kids who attended.
Lead Role in 'St.
Louis'
Victor Jory has been ticketed for a lead role
in Warners' "South of St. Louis.
100 BOXOFFICE :
: June 19, 1948

91
Arkansas Supreme Court
Asked to Halt Builder
LITTLE ROCK — Tlie
Arkansas supreme
cowt was asked for a second time this week
to set aside a Sebastian county chancery
court order refusing to stop construction work
on a drive-in theatre near Fort Smith.
C. M. Wofford, Sebastian county chancellor,
declined to enjoin C. A. Lane from continuing
supervision of the new project, pointing
out that Arkansas law licensing contractors
does not prevent an owner of property
from hiring the workmen he may choose.
Several weeks ago the supreme court upheld
the chancellor in refusing to issue a restraining
order against J. D. Lee jr., J. D.
Lee sr. and J. H, Wisdom, other persons taking
part in the construction actvities.
The recent injunction was sought by the
Arkansas state licensing board, which contended
Lane is an out-of-state contractor
and as such should be licensed by the Arkansas
board.
Kids Get Free Show
LAKELAND, FLA.—Local youngsters enjoyed
a free show at the Palace here when
they saw "Alice in Wonderland" at the
invitation of a group of Lakeland merchants.
Chiefland Capitol Opened
CHIEFLAND. FLA.—Chiefland's new theatre,
the Capitol, has been opened. The initial
performance was "Albuquerque." Harlow
Land and E. S. Winburn are managers.
Cooler Now at Plaza
ATHENS, ALA.—Manager Robert Cannon
has completed the installation of an automatic
15-ton refrigeration unit at the Plaza
Theatre here.
Opens Williamston House
WILLIAMSTON. N. C—Dr. V. E. Brown
opened his new 500-seat Viccar Theatre here
last week.
Cove Theatre Closed
GREEN COVE, FLA.—The Cove Theatre
has been closed for the summer. The house
is an M&M unit. Oscar Gemar is manager.
FOR GREATER LISTENING PLEASURE
DIXIE THEATRE SERVICE & SUPPLY CO.
Albany, Georgia
"Serving the South"
THE BONANZA OF "EM ALL!
\M IIAI/U 1IIAI#A//
LUCKY BUCKS'
The thrilling, new
theatre game
of audience action
BUILDS BOXOFFICE! BUILDS PROFITS
Southern representative: Horry C. Bondurcmt
23 - 3rd St., Scfvannah, Ga.
Home Ofiice: "LUCKY BUCKS"
255 Clopper St., Greensburg, Pa.
Mrs. C W. Matson, Rockdale, Handles
Business End of 5 -Theatre Circuit
From Southwest Edition
DALLAS—Through the zipper of a big
brown hand-tooled leather portfolio carried
by Mrs. C. W. Matson of the Dixie at Rockdale
have been made many a film and equipment
deal. The portfolio is her portable office
and her inseparable accessory as she
visits the Row on frequent booking trips.
She bought the handsome container on a
vacation trip in Mexico City six years ago.
During 26 years in the show business Mrs.
Matson probably has made more business
trips to Dallas than most showmen who live
only a hundred miles and less distant.
She and her husband lived here during
their early married life. He was an electrician
with the light company and often noticed
the lamps and projectors on display in supply
houses, which then were on Main street.
He asked Roy Thrash, then manager of
Southern Theatre Equipment Co. for the late
William S. Oldknow, where he might buy a
theatre. Thrash suggested Crockett and Rockdale.
They turned down the first town to
their later regret, but have managed to do
very well with Rockdale since buying the
Dixie there in 1922 from Postmaster Long,
who had been operating the house on Friday
and Saturday.
They also bought out another house, name
unremembered, operated by Max Ferrari, who
still operates a candy store in Rockdale.
The Dallas News printed a story about a
shallow oil flurry near Rockdale, and that
influenced the Matsons to select that town.
But Mrs. Matson was a little skeptical. She
took her chickens and canned goods from
her suburban Dallas home over to her mother's
who lived nearby and said, "We'll be
back, and soon."
Mrs. Matson from the start began overseeing
the boxoffice, the booking of pictures
and the advertising. She had been a bookkeeper
in Dallas for a floral and seed company
and fitted naturally into the theatre's
business side. "Mat" knew electricity and
chose the equipment and maintenance end.
and purchased the Rio at Thorndale.
C. W. is a member of the Variety Club
It has been thus ever since.
There were lean boxoffice receipts in the
first depression but the Matsons held on, did
their own work and were on hand for better
times that followed. They soon bought the
theatre at Caldwell from a Baptist preacher,
Jesse Gandt, now a prominent preacher in
Fort Worth. Gandt had been using the little
show for pictures part of the time and his
church on Sundays. Mrs. Matson became
manager and named it the Matsonian.
Over at Giddings one day she took merchant
Henry Lehman up on his offer to sell
his show. Her sister Lillie Hardison has
been its manager ever since, this house too
taking the name of Dixie. So Mrs. Matson
popularized this three-town central Texas
circuit for the next 15 years.
Their two daughters Gladys and Dorothy
grew up, finished high school and entered
the University of Texas, from where they
were graduated in the late '30s. Gladys taught
school for a while but now both help with
the circuit of five houses. Mrs. Matson had
since opened the Majestic Theatre in Somerville
and went with Mrs. Matson to attend the
Variety convention in Mexico City last year.
but they were unable to make the Miami
affair this year because they were building
a drive-in near Rockdale.
But in these later and more prosperous
years she elected to improve the theatres
and live abundantly with her family in the
big two-story dwelling at Rockdale. Their
Negro cook dished up meals known by all
central Texas film salesmen. Mrs. Matson
mentioned the late B. C. Gibson, Jim Mc-
Kinney and Alfred Delcambre as ones who
"just happened" to meet there often, but
she knew they planned it way up the line.
PRINTS READY FOR JUNE
bner
Based on United Feature Comic
^ by Al Capp
%and featuring
SADIE HAWKINS
DAY
^^
. . . It's a
'—^ spinsters'
spree I
A«lor Picfvr*
Oirec4ed by ALBERT S. ROSELL. Scrt*
pl» by CKariM Kerr *nd Tvltr JoKnMa,
flSTOR
MAm
9845
More Popular Now
Than When First
Released
PICTURES CO.
OF GA., INC.
163 WALTON ST.
ATLANTA
BOXOFFICE :: June 19, 1948
lOl

"^
Keep them coming^
READ
USE.::
PROFIT BY.
P^^"''>'^VoT'^' l^.^^^^f^'
-•--i":^^--^-
$^^X:S^^P^r^
SHOWMANDISER q.
*•
^
^^ - ^°- =VERV EXHIBITOR
102 BOXOFFICE :
: June 19, 1948

Interior of New Halifax Vogue Theatre and Its
Builders
Franklin
Looking toward the screen in the photo above is the interior
of the new Vogue, the "modern as tomorrow" theatre constructed
in Halifax, N. S., by the Franklin & Herschorn Theatres. The
1,000-seat house is symbolic of the youth of the two young men
largely responsible for its planning, construction and equipping;
namely, Mitchell Franklin, vice-president of F&H, and Peter Herschorn,
secretary. Mitchell (inset) is the only son of Joseph M.
Franklin (lower right), president and founder, and Peter (upper
right) is the only child of the late Myer Herschorn, vice-president
who died in 1947.
The Vogue replaces the Community Theatre, a 650-seater, converted
from a church 26 years ago and demolished for the new
house. It is constructed of red brick, steel and concrete. Further
details of the deluxer appear in the Modern Theatre section of
this
issue.
Theatregoers Help
On Hospitalization
Columbia theatregoers
VICTORIA—British
are making substantial contributions toward
the government's compulsory hospital insurance
scheme. Soon after the Dominion
dropped the federal 20 per cent ticket tax
the provincial cabinet proclaimed an amusements
tax act, 1948, which provides for a 25
per cent tax on amusements. This represents
the 20 per cent collected previously by the
federal government and the 5 per cent collected
by the provincial government.
Four-fifths of the total net revenue received
under the act will be paid from the
province's general revenue funds into the hospital
insurance fund—the operating fund
from which the compulsory hospital insurance
scheme will be financed.
The taking over the tax means that the
premiums which British Columbians will pay
for their new hospitalization scheme may be
substantially reduced.
Patrons Continue to Pay
Ontario Amusement Tax
TORONTO—The Conservative government
of George A. Drew was returned to power
with a substantial majority of seats in the
provincial elections, although the premier
himself went down to personal defeat in the
Toronto Parkdale riding. The situation,
therefore, is that the newly enacted hospitals
amusement tax act will not undergo
any change and motion picture patrons will
continue to loot most of the annual $5,000,000
ticket assessment.
Leslie M. Fi-ost of Lindsay, sponsor of the
amusement tax bill at the last legislative
session, was returned to his seat by a large
majority. The Drew platform was based on
an anti-Communist policy and the amusement-tax
issue became a forgotten cause despite
recommendations of the Motion Picture
Theatres Ass'n of Ontario for exhibitor action
in the political field.
NFB Supervisor to Winnipeg
VANCOUVER — Tom Miller, well-known
Canadian newsman and theatrical representative
in the National Film board's local office,
has been transferred to the NFB office in
Winnipeg. Miller will supervise NFB affairs
m British Columbia, the prairies and northwestern
Ontario. He replaces Sam Miles,
who resigned to enter private business. Veteran
of World War II. Miller is a native of
Calgary. He has been with NFB since 1945
when he retired from the Royal Canadian
regiment.
Pete Hill Is Drive-In Manager
TORONTO—Pete Hill has arrived from
Boston to take over as manager of the Northwest
Drive-In, scheduled to open June 23 on
Malton road. Hill recently was graduated
from the Massachusetts Institute of Technology.
His wife Pat will take over as manager
of the Northeast Di'ive-In, now under
construction, when it opens.
Winnipeg Project Stirs
Strong Odeon Protest
WINNIPEG—Odeon circuit officials are up
in arms over a city project to build a comfort
station on a triangle of city-owned property
facing the local Odeon Theatre.
C. E. Pinkelstein
appeared before the civic health conimittee
to protest the proposed station, warning
that the city will be faced with lawsuits
and damage claims if it goes through with
the plan. Finkelstein said women did not
like to pass a comfort station on their way to
a show, and as a result the Odeon's patronage
would be hurt.
He reminded the committee Manitoba Theatre.
Ltd.. had renovated and rebuilt the old
Walker Theatre, which it bought from the
city and in 1944 had entered into a contract
with the city to operate it (now the Odeon')
for ten years. Finkelstein claimed nothing
should be done by the city to interfere with
carrying out of that contract.
He recalled that a comfort station located
on Fort Street had proved harmful to the old
National and to the Orpheum, and emphasized
that years ago the Occidental hotel was
awarded $15,000 damages from the city following
construction of a public comfort station
on Logan avenue.
The committee decided to wait for the city
engineer's report, and also asked for an estimate
on rebuilding the Fort and Garry
streets stations. .
BOXOFFICE ;; June 19, 1948 K 103

. . John
—
Many Theatres Closed
By B. C. Flood Waters
VANCOUVER—New fund-raising efforts
were made this week to combat the ravages
of flood waters which had caused more than
$30,000,000 damage in British Columbia.
Flood waters continued to sweep down
across the province and many theatres suffered
heavy damage. Every available amusement
source was put into service to raise
funds for the flood-ravaged area.
Many houses were forced to close their
doors as rail lines washed out and halted the
flow of film. Exchanges were caught short
of film, and attendance was at a new low in
most of the theatres throughout the flood
area.
CRITICAL IN SEVERAL PLACES
Executives and workers alike joined in to
help the armed forces reserve on sandbag
brigades.
Conditions were reported most critical in
the Prazer Valley zone, Tiail and Creston.
The Odeon Theatre at Trail was under water
and many other houses were damaged heavily.
It was estimated that it would be many
weeks before some of the houses could be
put back into operation.
In the Frazer Valley construction work on
on the $200,000 950-seat FPC house was held
up indefinitely.
Blue laws in the province went by the
board as Sunday flood relief showings continued.
However, Attorney-General Wismer
assured a group of local ministers that the
Sunday showings were temporary.
NO PRECEDENT
"This is an emergency," Wismer said, "I
couldn't very well refuse an opportunity of
having money given to the flood sufferers,
but the Sunday night shows certainly will
not be regarded as a precedent in the
province."
Sunday showings last week brought more
than $10,000 into the flood relief fund. Other
showings were scheduled throughout the
week at various motion picture houses in the
province.
Eighteen HoUjrwood stars were expected to
arrive in Vancouver for a special flood relief
show June 19. The stars include Jack
Carson, Dennis Morgan. Marion Hutton, Rod
Cameron, Wallace Ford, Tony Romano and
others.
Local amusement unions donated services
and money in an effort to battle flood damage.
Projectionists union 348 donated $1,000
THE FINEST IN
to flood relief. And the entire membership
of around 160 persons gave their services free
of charge in the relief shows held at their
theatres.
The two trans-continental rail lines connecting
Vancouver and eastern Canada were
out of service for nearly three weeks and
officials predicted service could not be restored
for another month.
Film exchanges often were caught short of
prints and were forced to import them by
air. Many small up-country theatres closed
their doors as the cost of flying prints became
prohibitive.
Exchanges at Calgary were sending prints
to British Columbia houses where possible.
Attendance in local houses continued low
as the flood crisis grew, but it was expected
to pick up after all beaches and salt water
swimming pools were ordered closed. The
close-up order came as officials announced
the fear of flood-caused disease. All beaches
had been crowded up until the time of the
ban.
SUPPLIERS OF
FORT WILLIAM
"The Lakehead had as its guest on a routine
inspection L. I. Bearg, western division
manager of Famous Players. Bearg inspects
all FPC theatres both at Fort William and
Port Arthur, including the new Paramount
now under construction in Port Arthur . . .
Anthony Ranicar, director of publicity for
Warners, also was a visitor. Ranicar replaces
Glen Ireton. It was his first trip to the
lakehead.
.
. . .
Mary Biggs, cleaner at the Orpheum, is
away on her annual vacation to United
States . . tiloyd Zaphe, projectionist, also
Howard
from the Orpheum is on vacation
Hainstock's wife Verna has returned
home after being in the hospital for the past
week . Vickruck, usher at the Royal,
is on vacation ... All the steel work for
the new "V" marquee at the Royal has been
erected and work on the stainless steel boxoffice
will commence next week.
Buchanan in 'Black Velvet'
From Columbia Edgar Buchanan will go
into Universal's "Black Velvet" to play a top
featured role.
PROJECTION AND SOUNO EQUIPMENT
Now equipped with increased space and facilities to provide better than
ever repair and rebuild service for oil types of Projectors, Arc Lamps and
Sound Systems.
Perkins Electric Company, Ltd. Perkins Electric Company. Ltd.
2027 Bleury Street 277 Victoria Ave..
Montreal, Que. Toronto. Ontario
Consult Us for Complete Theatre Equipment and Service.
Toronto Trade Slips;
'Arch' Goes One Week
TORONTO—An indication of slipping business
among first run theatres is the fact
"Arch of Triumph" at Loew's halted at the
end of the first week. There was a holdover
of "April Showers" at the Victoria and Nortown
while the showing of most other attractions
was close to average. Chief opposition
is the horse racing, but baseball is also in
in a slump.
(Average Is 100)
Danforlh and Fairlawn—The October Man (EL). .100
Eglintoon and Tivoh—Give My Regards to
Broadway (20th-Fox) 95
Imperial—Green Grass oi Wyoming (20th-Fox) .100
Loew's—Homecoming (MGM) 100
Sheas—Hazard ( Para) 105
Uptown—B. F.'s Daughter (MGM); Tenth Avenue
Angel (MGM) 95
Victoria and Nortown April Showers (WB),
2nd wk 90
Warm Weather and Floods
Hurt Vancouver Receipts
VANCOUVER — Downtown business was
slow here as warm weather and floods took
local interest. "Sitting Pretty" bowed out of
the Strand after five weeks of topnotch business.
Capitol—The Voice ol the Turtle (WB) fair
Cinema—My Girl TUa (20th-Fox); That Hagen
Girl (WB) Fair
Orpheum—II You Knew Susie (RKO) Fair
Park and Plaza—Are You With It? (U-I);
Bill and Coo (Rep) Moderate
Strand—Sitting Pretty (20th-Fox), 5th wk Good
Vogue—Arch oi Triumph (UA), 4 days Poor'
Hot Weather Takes Toll
Of Calgary Grosses
CALGARY—Hot weather brought outdoor
activities into full swing, and put local film
houses in the summer doldrums. Oddly
enough the fans had rival offerings of two
films with angelic visitors, of which "The
Bishop's Wife" was easily the strongest magnet,
although the renamed "Heaven Only
Knows" was generally well liked.
Capitol--Tho Bishop's Wile (RKO) Good
Grand—Montana Mike (Inll), The Way to
the Stars (EL) Fair
Palace—Let's Live Again (20th-Fox);
Hall Past Midnight (20th-Fox).. Fair
Palace—Scudda Hool Scudda Hoyl (20th-Fox) Fair
MONTREAL
. . Congratulations
/^ool and rainy weather during the first few
days of June was welcome to exhibitors
as it meant that hundreds of patrons went
to the theatre instead of outdoors .
are being showered on Irving
Sourkes. general manager of Confidential
Reports, on his appointment as a commissioner
Ben Etinson
of the superior court . . . was in Filmrow buying and booking pictures
for the new summer theatre he will operate
at Shawbridge in the Laurentians.
J. Hanna has opened his new Garden Theatre
Pete Delorme,
in Ste. Rose, west . . . former manager for Gaumont Kalee, visited
Filmrow to announce that he will open an
independent projection and sound service,
and will open an office probably on Monkland
avenue where most of the distributors
Dave Griesdorf, Toronto,
are located . . .
Canadian general manager of International
Film Distributors, was in town discussing
local business with Gerry Chernoff, Montreal
manager.
104 BOXOFFICE
:
: June 19, 1948

. . . The
. . Will
. . Manager
t\ Paramount Forces
Confer at Toronto
TORONTO—The first
big trade convention
held here this season was the annual sales
meeting of Paramount Film Service. Ltd.,
June 15, 16 at the King Edward hotel with
Gordon Lightstone, Canadian general manager,
presiding.
The social feature was the annual dinner
of the Paramount 25-Year club on the closing
night. A new member, Mabel May, was inducted
in recognition of her capable service
for a quarter of a century without a break.
The dinner was attended by many invited
guests, including executives of the theatre
companies and film exchanges as well as
the whole staff of the Canadian Paramount
home office with the branch delegates.
Oscar Morgan represented Paramount Pictures,
New York, of which he is the sales
manager of the short subjects and Paramount
Newsreel departments.
Among the Canadian representatives who
attended:
Canadian head office: W. J. O'Neill, secretry-treasurer;
Win Barron, public relations:
H. Q. Burns, ad sales.
Toronto branch: Russell Simpson, manager;
A. Hersh, salesman; C. Murphy, booker; A.
Theurer, booker: G. Cass, short subjects.
Montreal: Tom Dowbiggin, manager: R.
Goudreau, salesman, and W. Young, booker.
St. John: P. J. Hogan, manager, and R. A.
Thorne, booker.
Winnipeg branch: Syd Gunn. manager: R.
Lightstone. salesman, and E. Huber. booker.
Calgary: W. O. Kelly, manager; L. J. Moore,
salesman, and W. L. Gibson, booker.
Vancouver: Robert Murphy, manager, and
M. Stevenson, booker.
The business sessions occupied each of the
two days from 9:30 a. m., with Tuesday evening
being devoid of program so that the
delegates could view forthcoming pictures.
CALGARY
fln impromptu meeting of members in the
film exchanges, local and out-of-town
exhibitors and film salesmen was held at
Empire-Universal for a presentation of a
substantial purse to Reg Doddridge, veteran
member of the Calgary Film board. Full
attendance bore evidence to the high regard
felt toward the former manager at RKO who
resigned recently. Robert Radis has been
appointed vice-president of the board, replacing
Doddridge. Vernon Dixon has been
added to the panel of arbitrators as a distributor
representative.
A disastrous fire caused $200,000 damage to
business buildings in Beaver Lodge, Alta.
The Community Theatre e.scaped with .slight
damage.
Many film exclianges here received SOS
calls from Vancouver exchanges. The coast
city was isolated by heavy floods and much
film was delayed in transit by interrupted
rail service and washouts. Film shipments
were sent from Calgary by air express, avoiding
many a dark house in the interior of
British Columbia.
P. Anthony Ranicar, director of publicity
for Warner Bros, at Toronto, spent two
days here contacting radio stations and the
dailies on forthcoming products before leaving
for the Pacific coast.
Canadians Will Star
In EL Mountie Film
TORONTO—Canadian actors and technicians
will be used in the production of
Eagle Lion's opus concerning the Royal
Canadian Mounted Police, according to
Bryan Foy, vice-president in charge of production
at the company's Hollywood studios.
Foy, visiting in Canada for a
two-fold purpose,
also revealed that more than 300,000
American dollars would be spent in this country
as part of Hollywood's Canadian cooperation
project.
The Eagle Lion executive, meeting here
with members of International Film Distributors,
Canadian distributors for the
American comuany's product, said he would
use the same formula on the Mountie opus
that he used in Canon City, Colo., where he
just completed a production in the state penitentiai-y,
where the notorious jailbreak of 12
convicts took place last December.
LIKE COLORADO OPUS
In that production Foy used the prisoners
as his actors with the prison warden playing
his own role in the film. In Canada. Foy said,
he planned to bring only his Hollywod director,
chief electrician and one or two key
production men to supervise the work of the
Canadian technicians and performers.
Foy said he still sought a story about the
Mounties designed to emphasize the effective
detective work being done by the force and to
dispel the American impression that Mounties
are red-coated officers on horseback who
chase Eskimos and Indians.
While in Canada, Foy completed arrangements
for the world premiere of "Northwest
Stampede," a Cinecolor production that was
photographed in Canada at the Calgary
Stampede, the Duke of Windsor's ranch in
Alberta and other Canadian locations. The
picture tentatively was scheduled to open
in Calgary in mid-July.
INCLUDES TOURIST BID
Foy said that for the first time in Hollywood
history he had added at both the beginning
and end of the picture, special acknowledgment
to the people of Canada for making the
film posible. an invitation to Americans to
enjoy Canadian vacation lands.
During the first two years of Eagle Lion's
existence between 35 and 40 feature productions
have been made under Foy's executive
direction.
Among these have been such pictures
as "Love Prom a Stranger." currently
showing at the Danforth and Fairlawn here,
"Out of the Blue," "Red Stallion" and
"T-Men," scheduled at the Nortown and Victoria,
and "The Noose Hangs High." scheduled
at the Imperial next month.
Two New Companies Plan
Production in Canada
OTTAWA—Encouraged by the government's
so-called austerity policy for the conservation
of foreign exchange, a number of film
production projects have made their appearance
in the Dominion.
One new enterprise, Carillon Pictures.
Ltd., appears to be an offshoot of the J. Arthur
Rank Organization. The president is
Mel Turner who formerly was associated with
the Queensway Studios, Toronto, as production
manager and previously was with Associated
Screen News. The vice-president is D. J.
Ongley who is with the law firm of J. Earl
Lawson, president of Odeon Theatres of Canada,
and the secretary-trea.surer is George H.
Beeston who was once a member of the board
of directors of Canadian Odeon. Beeston also
is identified with Empire-Universal Films and
other companies. Carillon Pictures plans to
produce historical films.
Another new company is Canam Film Productions,
Toronto, of which the prime mover
is Roberty Montgomery but it is stated that
he is not the Hollywood actor. The first picture
on the program of this unit is announced
as "The Gallant Greenhorn" which
is scheduled to be made in western Canada.
OTTAWA
fl fter months of work, during which the
theatre was practically rebuilt, the Palace
has been reopened at Cornwall by C. G.
Markell who operates the theatre in partnership
with Famous Players Canadian. The extensive
alterations and improvements Included
an enlargement of the seating capacity
D. B, Stapleton. proprietor of the
. . . Centre, has been making trips by air almost
every weekend to his fishing lodge in the
woodlands north of the Canadian capital.
Although his catch generally reaches limit
proportions he rarely boasts about it.
Three of the modern neighborhood theatres
here have adopted the policy of showing
extra cartoons for the Saturday matinee
juvenile trade with steady results. They are
the Nelson and Somerset, owned by the Berlins,
and the Elmdale which belongs to Casey
Swedlove . McLaughlin, veteran reviewer
for the Journal, is following an easy
pace after his recent hospital experience.
The Riaito had a imique double bill insofar
as titles were concerned. The names on
the marquee were. "That's My Man" and
"That's My Gal." The program was paired
that way . Gord Beavis of the
Centre reported excellent business on "The
Voice of the Turtle." with the result that the
picture was held for a second week. He conducted
a "blind date" contest in conjunction
with the engagement with a presentation of
the valuable prizes on the stage on the first
Thursday night of the run.
"Sitting Pretty" would play six weeks at
the Elgin, it was predicted by Manager Ernie
Warren, but the comedy has gone into its
seventh week to establish a season's record
Cinema de Paris in Hull was the
score of a stage presentation of the Art
Dramatic School Thursday evening.
The National Film board staff closed its
bowling season with a dinner-dance featured
by the presentation of trophies, including one
from Ross McLean, film commissioner.
BOXOFFICE ;: June 19, 1948
105

. . . Construction
. . Due
. . Two
. . The
. . . Harland
. . Don
. . Jack
V>4A/C0L/Vf/? New Bill Would End TORONTO
Bob Murphy, Paramount manager, and Bill
Forward, manager of General Theatre
Supply Co., left for Toronto for their company's
Canadian conventions. Calgary and
Winnipeg managers will join them en route
. . . Larry Bearg, western division manager
of FPC, is in British Columbia on his semiannual
inspection trip . . . Dave Griesdorf,
general manager of International Distributors,
left for Calgary after a four-day visit.
While here he met with officials of the newly
formed white collar front office employes
union. Nothing was reported on disputes
about wage scale and working conditions.
Union demands will be discussed at Toronto
headquarters.
The Horston Co., French manufacturer of
16mm projectors, is entering the Canadian
field. George Touze, general agent for the
Dominion, is visiting key centers promoting
Coming from and
Hortson projectors . . .
going on vacation.s: George Gerrard and Irma
Phal, Strand: Jimmy Davie, RKO; Louis
Walker, Lux; Bill Myers, Odeon, Hastings;
Eric Handley, Orpheum; Red Flockhart,
Film Delivery Co.; June Mclvor, Paradise;
Helen Simpson, Paramount . new
film companies have been formed here:
Golden Eagle Pictures, Inc. of New Westminster,
and Coast Films, Ltd. of Vancouver,
the latter a 16mm concern.
A $30,000 theatre is being built by businessmen
at the farming town of Two Hills, Alta.
This will be the town's first 35mm theatre
of a theatre at Newton,
B. C, is under way . to earlier picture
commitments Abbott and Costello will
be unable to appear as advertised at a
local night club. The Vogue Theatre here
had rushed in a booking of "The Noose Hangs
High" to tie up with the night club engagement.
The film will run in spite of the missing
comedians . . . Two local projectionists,
Percy North of the Colonial and Eddie
Marshall of the Capitol, are mourning the
deaths of their mothers.
J. J. Fitzgibbons, president of FPC. and his
son John, manager of Theatre Confections.
Ltd., have returned to Toronto . four
girl members of Odeon's district office here
visiting the Birks Bldg. a pleasure. The
lassies are Joan Willsher, supervisor's girl
Friday; Beatrice Pentreath, advertising department;
Betty Wynne. Howard Boothe's,
secretary, and Bette Rousselet, booking department
secretary. Bette formerly was in
the radio .station at Vancouver.
FOR SALE: THEATRE CHAfflS
We now have a very large stock of excellent
reconditioned (as new) Theatre Chairs
Quantities up to 1200 of a kind
IMMEDIATE DELIVERY
NOW — New all-steel construction sprinoedge.
highest quality theatre chairs available.
7500 yards of Imported carpet direct from
England and Scotland
Inquiries Respectiully Solicited
LA SALLE RECREATIONS LTD.
(Theatre Seating and Carpet Division)
S. A. LECHTZtER. Pres.
945 arannlle SI. Vancouver. B. C.
Closings on Sunday
OTTAWA—Parliament plans to discard the
Lord's day act of 1859 at long last. This aged
statute, which is still in force for the whole
Dominion, makes a criminal offense of many
ordinary activities of the present day on
Sundays, but it is occasionally revived for
prosecutions within the jurisdiction of a
provincial government. For one thing, no
form of entertainment or indulgence in sport
is permitted under the antiquated law which
was passed long before the confederation of
the provinces in 1867.
A new bill covering the observance of Sunday,
and conforming with modern standards,
is being prepared for introduction before the
Canadian commons with the provision for
the repeal of the old statute.
Sunday film shows in the province of
Quebec and in military establishments, as
well as Sunday recreation, are a direct violation
of the 1859 statute. Exhibitors throughout
the country are watching the lawmakers
because of the possibility that Sunday preformances
will be legalized.
CHATHAM
.
. . . Albert
IJarry Wilson of the Capitol, Chatham, Just
finished a bang-up campaign on "Unconquered"
which brought most gratifying results
Watts of the Park has been
transferred to the Reo, Ottawa
Rolston of Little Current, Manitoulin Island,
is making plans for his new theatre there.
Mr. and Mrs. Rolston were guests of Mr.
and Mrs. Harland Rankin, president of
Rankin Enterprises, Chatham.
. . . Mannie
Jerry McGlochlin of Espanola is planning
a new theatre for his town
Chauvin of the Plaza, Tilbury, just completed
a benefit for the Boy Scouts . . . The Sea
Scouts cadet bandsmen were guests of the
Plaza at Tilbury and were guests at a luncheon
sponsored by the Tilbury town council.
Jack Dean of the Erie, Wheatley, just completed
a tieup with a local insurance agent
who sponsored a theatre party with door
Reg Jones, formerly of Windsor,
prizes . . .
is new manager of the Beau in Belle River
Rankin, president of Rankin
Enterprises, recently received an honorary
membership in the Detroit Power squadron.
He has been named secretary-treasurer of
the Erieau Yacht club for a fifth term.
Business in the last week or so has been off
in the Chatham area, due to nice weather
and increasing farm work . . . June Russell,
Rankin Enterprises secretary, spent a week
in Little Current as a guest of Mr. and Mrs.
Rolston . Dean, manager of the Erie,
introduced a very novel card to the summer
residents on Lake Erie near Wheatley. He
issued an invitation to his theatre to enjoy
good sound and comfortable seats.
1,500 SPRING CUSHION SEATS
Upholstered back; available June 1:
first come, first served.
Write, Wire or Phone
J. M. RICE
202 Canada Bldg. Winnipeg. Man.
XXyin Barron's Paramount News coverage of
the annual high school field day. including
its colorful pageantry, brought a rush
of student patronage to the local theatres.
The managers received many inquiries as to
when the five-minute film would be shown
and school teachers cooperated by making
announcements to scholars.
National Theatre Services, an auxiliary of
Odeon, has acquired the following theatre
clients in Ontario: Queen, Hespeler; Imperial,
Humberstone: Rex at London; Majestic.
Dimdas, and the Capitol, Meaford . . .
A unique program for an open-air theatre
was the all-cartoon show presented by the
Northeast Drive-In, the only unit of its type
in this area. The array of shorts, shown twice
on each of two nights, brought much family
patronage.
The arty crowd continued to flock to the
International for the third week of the French
feature. "Les Enfants du Paradis." despite
slipping business at a number of other tlieatres
. . . Morris Stein and William Summerville
report a heavy advance sale for the
Variety Club's benefit baseball game June
21 between the Toronto Leafs and Jersey City,
by which the tent hopes to raise an additional
$30,000 for its crippled children's vocational
school on which a construction start is to
be made shortly.
W. C. Tyers, appointed manager of the
Odeon here several months ago, is returning
after attending the premiere of "Hamlet" in
London, England. The impression is that this
will be the opening feature at the big Toronto
theatre when it gets under way in the fall . . .
Manager Len Bishop of the Tivoli has a new
assistant in Prank Barbetta, previously with
the head office audit department of Famous
Players Canadian Corp. Barbetta started his
career as an usher and has now returned to
theatre operation.
Margaret Marshall, former cashier of the
Famous Players' Victoria, who was Miss
Canada of 1947, returned to Toronto for a
visit from New York where she is studying
. .
at the Academy of Dramatic Arts for a stage
and screen future . The Adelphi, a Toronto
neighborhood link of the National circuit, is
offering dinnerware.
Irene Storey, cashier of the Victoria and
. . . Mrs. Rotenberg,
Tivoli. has resigned after 24 years service
with those two houses
wife of Charles Rotenberg, owner of the Empire
and the Chateau, died shortly after the
death of Hymie Rotenberg, her husband's
brother.
Edmonton Paper Starts
Running Film News
EDMONTON — The Bulletin, afternoon
newspaper recently acquired by Max Bell,
publisher of the Albertan in Calgary, is now
devoting a page daily to the theatres. The
page consists of Hollywood reports from wire
columnists and local items. This week a
three-column cut pictm'ed projectionist William
B. Allen at work in the booth of the
Capitol. An accompanying story dealt with
his duties and his reactions to pictures after
37 years in the booth.
106 BOXOFFICE :
: June 19, 1948

MECHMICU jffJMTMJME SECTm of
BOXOFFICE
s

,
Ch the Csxpe^ apn •
•
1. It's the boss's carpet, of course...
that shabby, worn-out, lobby carpet.
2. Say, give me an aspirin .. .how am I
to know how to estimate yardage like a
specialist .. .or decide on qualities, or
patterns, or colors?
*
3. I'm deep in beefing when in comes
Miss Dewdrop, with an Alexander
Smith-Masland ad saying. WHY NOT.,
ALEXANDER SMITH ^MASLAND
^

I
Illustrated: Masland's: "Decatur" Wilton Pattern #1189. Color 214.
2.
"So-o-o. . .I'm sending
for an Alexander Smith
3. Increase your satisfaction by suggesting
contractor or sales
the design and color which,
representative. He
will harmonize best with your
knows what's the best
theatre's interiors.
V, N bet in theatre carpets."
Vho will:
Yes, it will pay you to call in an Alexander
Smith contractor or sales representative.
The Alexander Smith and Masland lines handled
by him include a complete range of all
types, qualities, and colors of carpet
suitable for every theatre installation.
Cut costs by estimating accurately -
keep yardage down.
Save on upkeep by advising the most
economical quality and weave for each
specific location.
E5S3
ALEXANDER
SMITH
rsfSfth'^enre, nL York 16, N. V^
MA51AND

I
II
^ildsWrn
• We put "National" projector
carbons in the water-cooled jaws
of this special mechanism . . . sock
them with king-size jolts of electricity
. . . try them at different
angles . . . experiment with dozens
of sizes and types — and come
up with projector carbons that are
tailor made for your theatre. The
light from "National" carbons is
therefore brighter. It is steadier.
It is nearly perfect for bringing
out the rich tones of color movies.
This experimental arc mechanism
is only one detail in National
Carbon Company's extensive laboratory
effort to develop better projector
carbons. You, the exhibitor,
reap the benefits
in better screen
visibility, satisfied patrons, and
bigger box office!
The term "Nalional" is a registered trade'Tiiark of
NATIONAL CARBON COMPANY, INC.
VniS of Vnioti Carbide and Carbon Corpora/tot:
30 East 42nd Street, New York 17, N. Y.
Division Sales Offices: Atlanta, Chicago. Dallas,
Kansas Cit>', New York, Pittsburgh. San Francisco
QA
WHHN VOU B „,
PROi«TORCA«oril:iUY
"NATIONAL"'-
The MODERN THEATRE SECTION

MODEL No. TC-702
MODEL No. TC-703
Current models of Heywood-Wakefield
Encore and Airflo theatre chairs are
illustrated in full color in our new catalogue
available upon request.
HEYWOOD-WAKEFIELD COMPANY
Theatre Seating Division
VYAKrfJrLD
666 Lake Shore Drive, Chicago 11, Illinois
G u s PAT^ O^*
BOXOFFICE :: June 19, 1948

DOUBLE
FEATURE
THE
G-E incandescent lamps in the auditorium and the G-E fluorescent
lamps in the showcases are two features that help bring patrons
to the Warner Brothers Vogue Theatre in Shaker Heights, Ohio.
The auditorium's 500-watt G-E incandescent lamps operate on
dimmers, providing just the right amount of light to make seeing and
seating easier during the picture— and to speed traffic during the break.
that packs them in
To bring people in and bring them back, G-E 40-watt fluorescent
lamps are used in outside and foyer poster panels, which feature current
and coming attractions.
Good lighting can help you better your boxoffice. Always use G-E
lamps, because General Electric research works constantly to make
G-E lamps stay brighter longer!
6-E 40-waH fluorescent lamps brightly light
iNe posters in (he foyer, draw oHention of
'istomers as they enter and leave. Coming
factions are highlighted here.
G-E incandescent bulbs in the ladies' re5t
room provide o soft, flattering light. Overhead
G-E lamp gives added light for easy
Vte of cotmelict.
G-E projector flood and spot lamps, made of
hard-glass, are specially designed for use
in marquees and other outdoor locations.
G-E decorative and sign lamps come in
white and a variety of colors. Ideal for
building distinctive, eye-cotching displays.
G £ LAMPS
GENERAL fi ELECTRIC
The MODERN THEATRE SECTION
m

!
!
Special to the Waldoif
Bigelow's48'x69'Rug!
inteo
Special to You
The Same Custom Service for Your Problems!
p.
Breath-taking in size— breath-taking in beauty! That's
the specially designed and woven Bigelow Rug masterpiece
you see above, in New York's famed Waldorf-
Astoria Hotel!
Our designers planned it around the World Tree motif
— to harmonize with the Scandinavian inspired decor.
Our weavers loomed it— the largest rug ever produced by
Bigelow— to cover over 3300 square feet of tlie Waldorf's
main lobby!
Perhaps this is the most tiriiisiial assignment ever
filled by Bigelow craftsmen. But the Bigelow service —
specialized, custom planning by the Bigelow Carpet
Counsel— is entirely usual.
If you have a problem—bring it to our Carpet Counsel.
We offer the most complete and efficient service there is.
Let our Carpet Counsel experts help you get the most
value from every carpeting dollar. Advice on colors and
designs. Timesaving recommendations of carpets suited
to your problems of beauty and wear. Supervision right
through to the final installation. One of
our 26 Carpet Counsel offices is near
you — waiting to help. Call them in!
Bigelow rugs and carpets
Beauty you can see . . . quality you can trust . . . since 1825
RIC
BOXOFTICE :: June 19. 1948

Fairmount Theatre, Shaker Heights, Ohio. Architect: George H. Burrows, Cleveland, Ohio
'/
^airffjotj^l
^„j
Typical of many
letters we get from
theatre owners.
5PR/A/&'S/iC/C
m£/irj^£ c^/t//^5
The Aoe:
""5%Ti=|;.^;;;jj=co.p.„,
Cenlleioei;.
"" CiNH, ,OAD SHAKE, HEIGHTS, Ohio
"We take pride in
this theatre, having gone to great lengths to
fit it out with the finest furnishings and equipment," says Mr.
L. S. Greenberger, manager of the Fairmount Theatre in Shaker
Heights, Ohio. The Fairmount features Springback BODIFORM
Theatre Chairs by American Seating Company.
Patrons everywhere are talking about beautiful BODIFORM
Chairs. They're as comfortable as your favorite easy chair.
Theatre owners, too, are enthusiastic, for BODIFORMS give
remarkably long, profitable service with exceptional
maintenance economy. Tho.se installed in the Fairmount
Theatre in 1941, for example, are still in
excellent condition
today.
»- ""B in this theatre ha„i„»
GRAND RARDS 2. MICHIGAN
^R«l,iTAm,EO.EmcC«IP,»,
UOMRD CREEmERCER
Branch Offices and Distributors !n Principal Cities
WORLD'S LBADBR IN PUBLIC SEATING
Manufacturer of Theatre, Auditorium, Tronsportation, School, Church,
Stadium Seating, and Folding Chairs

. . An
. . not
. .
iijiiiiiiiimiiiiiii^
SIECHA^ICiL MAINTENANCE SECTION ol BOXOFFICB
Issue of JUNE 19. 1948 FLOYD M. MIX. Managing Editor HERBERT ROUSH, Sales Manager Vol. XV - No. 7
Topics:
sibility, too, not only for the quality of their work, but for care of theatre equip-
Outlook In . . . The Carpet Cetting the Most tor ttie
Industry June 1948 10
by Merrill A. Watson
Theatre Floors . . . Proper
Upkeep Protects Investment 12
by Dave E. Smalley
good and poor work.
-X
Facts About Carpeting 14 Good installation workers are trained to
A Classic Facade . . . Is Blended
With the Modern Touch 16
-X
ment and furnishings while carpeting is being laid.
The "New Look" in California
Theatres 20
¥
How a Theatre Built in 1920s
Acquired a 1948 Look 22
by Hanns R. Teichert
ing is another excuse for padding yardage.
-X
Questions and Answers on Air
Conditioning 26
by George F. Frantz
*
Careless cutters can waste a lot of carpet.
figures out an entire roll before making a single cut.
Carpet must be properly sewed to
Cine Clinic 28
and evenly sewed with thread that will not break or rot.
K
Southern California Is Amid
Boom in Planning New Drive-Ins 30
by Ivan Spear
-K
cooperation from the management is also a necessity.
Confections 33
*
Ritzy Bar . Integral Part
ing on extra strips costs money.
of a New Theatre 41
by William J. McNulty
News of What's Neiv in Modern
Theatre Equipment 43
right time .
About People and Product 57
as it is difficult to store and may get soiled or damaged.
Published 13 times yearly by Associated Publications
every fourth Saturday as a section of BOX-
OFFICE and included in all Sectional Editions of
'the AP group. Contents copyrighted, 1948, reproduction
rights reserved. All editorial or general
business correspondence relating to The MODERN
THEATfiE section should be addressed to the Publisher,
825 Van Brunt Blvd., Kansas City 1, Mo., or
Eastern Representcrtive; A. I.
New
Stocker, 9 Rockefeller
Money in a Carpeting Joti
In laying theatre carpeting there are some specific differences between
watch out for things which prolong
carpet life, eliminate waste and ways and means of laying the carpet
to make it show up to the best possible advantage. They assure full respon-
Correct estimating of the quantity required is mighty important to avoid
buying more carpet than needed. Some installers allow more for turnover
than is required, and on a large installation job this counts up.
Figure match-
A high-type carpet craftsman
provide neat appearance and maximum
wear. Good sewing means seams without ridges, perfectly matched
But, not all the responsibility of getting the utmost value for money spent
in a carpeting job can be unloaded on the craftsmen who lay the carpet.
In new-building construction carpeting should be included in early planning.
Areas to be carpeted should be designed to take multiple widths. Sew-
Full
Plenty of tacking strips are essential so there
will be something substantial to which the carpet can be securely anchored.
To avoid chances of having a new carpet damaged by decorators, electricians,
etc., carpeting should be one of the last jobs handled before opening
day. Delivery of the carpet should be timed so it gets there at just the
too far in advance of the time it is required for installation
In selecting a carpet pattern it is advisable to keep in mind the fact carpeting
may well be considered the basis of the entire decorating scheme.
design should be selected that will fit into a desirable decorating scheme .
one that won't be out of date in a short time. It is wise to remember that
economy does not mean the buying of the lowest price carpet available, but
it means buying the right fabric for the job at hand. It is usually better to buy
a better grade of less expensive weave than a poor grade of costly material.
A

Une Kyutlooh ^n
CARPET INDUSTRY: JUNE 1948
5HE OUTLOOK IN
the carpet industi-y today
is a bright one.
Besides the fact that
demand for cai-pets is
high and expected to
remain so, production
of wool floor coverings
is at an all-time peak.
It is estimated that,
barring unforeseen difficulties,
85 million
square yards of carpets
and rugs will be produced
in the United
Merrill Watson
States in 1948. When
this figure is compared with the 71 million
yards manufactured in 1947—which in itself
represented a 30 per cent increase over
1946—the 1948 increase in production becomes
an even more encouraging sign of
im,proving business conditions. The indication
is that contract carpet yardage will
increase proportionately.
Buying Interest Revival
Conditions during the past two years
have not always been so favorable. A
rather prolonged period of uncertainty in
the spring of 1947 resulted in a tug-of-war
between retailers and manufacturers, and
a similar period of uncertainty, although
shorter and less disturbing, occurred in
the spring of 1948. There was considerable
feeling at that time that consumer resistance
had hit a critical peak and that retail
sales, as a consequence, would show
a downward trend. Buying interest revived
strongly, however, with the public's
realization that the magnitude of America's
foreign commitments, together with a
long-term armament program, indicated
by MERRIU A. WATSON*
continuation of the current high level of
employment, manufacturing and retailing
throughout the year.
A bright outlook for the future does not
mean that a solution has been found for
The importation of larger quantities of
all the industry's problems. Several still
remain to plague manufacturers even in
the face of increased production.
Perhaps the most important of these
problems involves the supply of raw materials.
Wool imports furnish a good example
of the difficulties now facing floor
covering manufacturers. At the present
time the carpet industry is consuming raw
wool at a rate unequaled before in its
history: nearly 275 million pounds annually.
carpet wool, coupled with the inflationary
forces at work throughout the world, has
resulted in rising prices for this material
in those countries upon whom we depend
for a large portion of our supply. Those
who steadfastly maintain that the supplies
of wool in South America are adequate,
have explained this as an attempt by sellers
to take advantage of the record wool
demand. Such a policy, if continued, would
be singularly shortsighted. The inevitable
rise in prices would produce increased resistance
at the consumer level, narrow the
market for wool rugs and carpets, and,
ultimately, reduce the demand for wool.
No Reduction in Sight
Other raw materials have shown similar
price rises. Cotton yarns and jute, to cite
examples, advanced approximately 7 per
cent from May 1947 to May 1948. It has
been hoped that this year would show some
•President Institute oi Carpet Manufacturers of
America.
THE
reduction in the cost of raw materials,
but such a reduction is not yet in sight.
Another problem of concern to the industry
is the inadequacy of existing machinery.
With the demand for carpets and
rugs at an unprecedented peak and with
most existing looms now operating around
the clock, the need for new looms has become
a pressing one. Manufacturers have
been adding or replacing looms as fast as
possible. Depending as it does upon steel,
the production of textile machinery is limited,
and consequently carpet manufacturers
have been forced to take their place
in line. Only as more and more machinery
becomes available, can production be increased
further to meet increased demand.
New Designs Introduced
New developments in style and texture
have not been limited to carpets designed
for the home, but have been extended to
include all types of contract carpeting as
well. The newly-acquired style-and-color
consciousness of the public, as well as the
special problems presented by a theatre,
have been carefully recognized in all recent
carpet lines. And new designs, expressly
produced for use in theatres and
hotels, are being introduced each year.
Exemplifying the interest in theatre carpeting
are the experiments with fluorescent
floor coverings that have been conducted
by some manufacturers. A fluorescent
dye applied to part of the yarn makes
portions of the design stand out in soft
illumination under special lights. Ideal for
theatre aisles, this type of carpeting has
other interesting uses as well. One theatre
in Rockefeller Center, New York, utilizes
a thin fluorescent line in its carpeting as
a means of routing theatre traffic.
Variations of the beautifully sculptured
texture weaves so popular in homes and
offices may now be found in contract carpeting.
Such carpets give a third dimensional
effect through combinations of different
pile levels, combinations of looped
and clipped pile, and the clever manipulation
of color. Thus they are actually architectural
in construction as well as in
"Night Blooming Coreus" is the ncona ol the now A. and M. Karagheuuan
coipot pictured below in the lobby ol the Vogue Theatre. Ktuburg. Caliiomia.
The lloial pattern iailhlullY follow! notute'i own colora.
The emart Wilton-constiucted carpet, below, appear! in the lobby ol the
Fox Theatre. Turlock. Caliiomia. and ie choiacterielic oi intereeling new
carpet deiigne. It ii a product oi Mohowtc Carpet Mills, Inc.
-- -^^^ ,.^

—
mm /
feeling, and give an added sense of luxury
to any building.
Several new lines of carpets feature large
floral designs of rich colors suitable for
use in small, modern theatres as well as
in larger, more palatial buildings. Carpet
manufacturers today are highly conscious
of the needs of the intimate neighborhood
theatre as well as the de luxe city model.
And th» inherent coldness of modern decor
is complemented by the warm, rich tones
of modern floor coverings.
Typical of the never-ending research and
experimentation in the industry is the recent
introduction of a nylon carpet by one
manufacturer. Resembling wool, this new
carpeting has a natural sheen and is soft
to the touch. Its manufacturers claim
that their nylon carpet can be dry-cleaned
easily and that it will neither support
flame nor need special moth protection.
A new sense of style-consciousness, colorful
new designs, a continued program
of research and development, and a vastly
increased rate of production should make
one fact very clear the carpet industry
is not standing still.
SCREEN
PRESENTATION
will be the subject featured in our
forthcoming (July 17) issue where we
will review the latest technical developments
in projection and sound
equipment and accessories. Don't
miss it.
In the Photos
Illustrated here are interesting new carpet
desigiis which are especially adaptable
to theatre use.
Above, beginning at the left, the first
three designs are Gulistan carpet, made by
A. & M. Karagheusian, Inc. Five shades of
green characterize the first carpet, with
colors ranging from bottle green to subtle
sea green. The second illustration shows
"Night Blooming Cereus," ari unusual
large-scale pattern which follows nature's
colors. Large modern leaf effects in three
shades of gray characterise the carpet
shown in the third photo.
In the upper and lower right-hand corner
photos are designs from Alexander
Smith & Sons Carpet Co. At the upper right
is Crestwood pattern 2370-C, a modern leaf
design on red: below, right is Crestwood
pattern 2369-C. an Italian panel design in
red and tan.
The two right-center designs are from
M. J. Whittall Associates, Inc. The upper
photo shoivs Wearock No. 9274, a luxurious
fabric intended for long, hard wear. The
lower photo illustrates a Lenox pattern, in
a modern motif.
Below, are illustrated three attractive
patterns from the line of Mohawk Carpet
Mills, Inc. At the left is pattern PH-61 in
a three-frame Wilton featuring a red,
brown and green color scheme. To the
right are Mohawk Saxony pattern MS-
32 and Parkleigh pattern PH-13.

Ok t,
UPKEEP PROTECTS INVESTMENT
5»_>' HI HE MODERN THEATRE, even in Smaller
towns, usually represents an Investment
exceeding that of any ether comparable
enterprise in the community, and of this
investment the floors and floor coverings
represent a very considerable proportion.
In almost any building the part that suffers
most from use and abuse is the floor,
and this condition is doubly prevalent in
theatres where crowds are a daily event
and where stress and strain on property is
usually greater than average.
Keeping the theatre floors and floor
coverings clean and attractive is a matter
of good business. Protecting them from
abuse or deterioration is a matter of preserving
an investment. It is the purpose
of this article to tell, as briefly as possible
in the limited space, how both of
these objectives can be attained.
The hard surface and the resilient floors
most commonly found in modern theatres
are, in the probable order of their prevalence;
terrazzo, asphalt tile, marble in
conventional designs and in mosaic patterns,
and rubber tile. These floors generally
prevail in lobbies, rest rooms, etc.,
while much of other areas is carpeted.
Taking them in the order named, we begin
with:
TERRAZZO
Made of marble chips in concrete, the
maintenance of terrazzo must be considered
chiefly from the standpoint of its
most sensitive component which is the
marble. Tire use of alkalies and acids must
be avoided in the maintenance of marble.
When used in the mop or scrub water,
alkali settles in the fine pores of the
marble and upon drying expands causing
the marble to spall. A white powdery substance
forming on the surface of a terrazzo
floor is an indication of spalling. and
while it could be the result of faulty structure,
it is more likely due to the use of
by DAVE E.
eaipe 3LoorA PROPER
SMALLEY*
Frontispiece
A Luxurious carpeting helps make
^^ this lounge of the new Playhouse
J/>A Theatre. Washington. D. C, one
of the real features of the new
house. Especially designed for the
theatre by A. & M. Karagheusian Co.,
it is known as "Constellation." It is
woven of heavy looped yarns to produce
a three-dimensional texture, and
has a deep grey background enlivened
by sparkling silver accents.
improper cleaning materials. Spalling is
not only a nuisance from the standpoint
of maintenance creating a constant problem
of white dust but it signifies the slow
disintegration of the floor.
Except for occasional necessary scourings
to remove stains or accumulations
abrasive cleaners should not be used on
terrazzo. Abrasives are, however, very effective
in removing accumulation? of floor
wax, particularly the "water" or self-polishing
variety. Even then the cleaner
should be free of alkali.
The best and safest cleaning agent for
use on terrazzo is neutral soap, one containing
an excess of neither alkali nor acid.
For scouring sprinkle a little fine pumice
stone on the "soapy" floor and proceed to
scrub.
Do not use acids of any kind on terrazzo
or marble. Acids dissolve marble
and therefore cannot be used for removing
stains, etc. There is insufficient room in
this article to cover the remedies for
stains, but a simple method is to use a
poultice made of whiting saturated with
the natural solvent of the stain. For ex-
*E'ditor,
Floorcrait
ample, to remove grease or oil, mix the
whiting into a thick paste with naphtha
and let it lie on the stain until it dries.
Repeat if necessary. Chewing gum and
tar can be removed from any surface with
carbon tetrachloride, the liquid used in
most fire extinguishers.
For a terrazzo floor already spalling
wash for several days with a neutral soap
and then seal or wax the floor.
A good floor wax, preferably the wateremulsion
type, is one of the best all-around
materials for maintaining terrazzo. It is
quick and easy to apply, dries in a few
minutes and because it gives a smooth, impervious
surface, greatly simplifies maintenance.
Frequent moppings except in bad
weather become unnecessary.
There is, of course, the important problem
of safety in public places and sometimes
waxes are slippery on a hard surface,
especially in wet or snowy weather. If you
wax your terrazzo, therefore, first choose
a good wax and apply two coats. It is an
established fact that two coats of floor
wax are considerably less slippery than one
coat. Paradoxically a very thin coat such
as a reduction of 2 to 4 parts water gives
a safe surface.
If you are opposed to the use of floor
wax on your terrazzo there are available
certain terrazzo seals which serve with a
varying degree of satisfaction. Only the
"water white," non-yellowing seals should
be used—never the varnish type. The correct
terrazzo seals are very thin in consistency
and dry rapidly, usually within
an hour. In applying them they should be
rubbed out thoroughly with a lambswool
applicator to avoid streaking. If properly
applied they do not give a glossy surface
but provide a satin-like sheen, and if the
seal is a good one it fills the pores, simplifies
maintenance and should not be slippery
under any conditions.
ASPHALT TILE
The maintenance of asphalt tile, particularly
in public places, becomes somewhat
more of a problem than that of terrazzo.
However, asphalt is less susceptible
to chemical injuries and therefore does not
demand the same caution in the matter
of cleaners. Also it is much more resistant
to stains. About the only materials in-
NEW LINOLEUM DESIGNS: Many exhibitors are using linoleum. Linotile and
asphalt tile in theatre foyers and lounges to obtain special effects. Here are
three new designs in linoleum from the catalog of the Armstrong Cork Co.
At the left is a multi-colored design ivhich gives the illusion of biiilding up
and up into a terraced effect. The center design features a diamond motif

fitted
—
juiious to asphalt tile are greases, oils and
mineral spirits such as gasoline, naphtha,
etc., all of which are solvents of asphalt.
The best cleaners for asphalt tile are
mild alkaline solutions such as modified
soda, slightly alkaline soaps, etc. Strictly
neutral soaps .sometimes lean to the fatty
acid side and have been known to soften
the tile. You can test the soap first by
dipping a white cloth into the concentrated
solution and rubbing a tile. If the
color of the tile appears on the rag the
soap may prove injurious. Injuries from
the improper use of materials or use of
improper materials are seldom immediately
evident, but usually develop gradually
and manifest themselves after a period of
time. This fact applies to any kind of
floor.
While the cleaning of asphalt tile is a
simple matter, the use of a protective
coating is more of a problem. As far as
this writer knows, water wax emulsions
are the only successful materials for coating
asphalt tile. They add materially to
the appearance, simplify cleaning and protect
the surface. Pi'operly waxed floors
seldom need scrubbing. Occasional damp
moppings. buffing now and then with a
floor machine and sweeping with oilless
dust mops keep them looking their best.
However, discretion is demanded in the
use of wax on asphalt or sUpperiness will
result. Tests made by the U. S. Bureau of
Standards and other authorities have indicated
that properly waxed asphalt is no
more slippery than unwaxed asphalt, and
here again two coats are found to be safer
than one. If you are wary of wax on asphalt,
as some people are, you can still use
it safely, but with a lesser degree of effectiveness
by diluting it with four or five
parts of water and buffing when dry.
Some
maintenance people merely use the water
wax in the mop water as they would a
soap.
MARBLE
Much the same procedure should be followed
in the maintenance of marble as
that recommended for terrazzo, except that
sealers are not always as adaptable. Possible
streaks from the quick-drying seals
are less noticeable on the highly-variegated
patterns of the terrazzo.
RUBBER TILE
The proper methods for maintaining
rubber are simple but important. Wrong
measures such as contact with oils, gasoline,
grease, etc., can cause rapid deterioration.
Soap should not be used for
cleaning rubber since true soaps are
saponified fats or oils. The continuous use
of soap will cause the rubber to gradually
soften and eventually swell.
There are some synthetic soaps which
are not made from fats or oils and which
can be used on rubber with safety. But
usually mild alkaline cleaners such as
modified soda are preferable.
For the maintenance of the rubber tile
there is nothing better than a good water
wax and. because rubber is quite resilient,
^ood floor wax seldom makes it slippery.
Of course only the water waxes should be
used on rubber since the solvents in the
solvent-type waxes, including paste waxes,
are injurious to rubber. Neither should
any material of a varnish or lacquer nature
be used on rubber.
A good water wax adds much to the appearance
or rubber tile, preserves the nat-
ASPHALT TILING: A popular flooring is asphalt tiling. In this procedure, floors are composed of individual
tiles. In the event of damage, replacement is simple and inexpensive. Designs which can be
created are almost limitless; the tile withstand heavy footwear, cigarette burns, are anti-slip, and are
easy to maintain. {Photo courtesy Johna-Manville.)
ural plate finish from the abrasion of
traffic and simplifies cleaning. In fact
daily sweeping with oilless dust mops suffice,
though occasional damp mopping
may be necessary. Buffing a waxed surface
two or three times a week with an
electric floor machine saves wax and avoids
an excess accumulation of the latter. It
also removes the mars of traffic and keeps
the floor looking its best.
NEEDED EQUIPMENT
An electric floor machine for polishing
and scrubbing is almost essential for a
modern theatre, reducing labor and material
costs and promoting maximum
maintenance efficiency. Not only is such
a machine needed for cleaning and polishing
bare floors, but also for shampooing
carpets, as will be explained later.
Wliile opinions differ, this writer recommends
a single-brush machine, preferably
of 16-inch diameter, and one which operates
with the entire weight on the brush
not the "divided" weight type which operates
partly on casters. The "divided"
weight type is easier for the novice to use,
but the "concentrated" weight type is
faster and more efficient, and wheel tracks
on the floor or carpet are more readily
avoided.
Almost as essential to the modern theatre
is an industrial-type vacuum cleaner.
These are large, easily-portable tanks
i I from 10 to 20-gallon capacity with
a motor and vacuum-producing fan. A
flexible hose, from 10 to 15 feet long, connects
the operating "wand" and tool with
the tank so the operator can leave the
machine in the aisle while he cleans between
the seat rows. In point of cleaning
efficiency there is no substitute for a
vacuum cleaner.
CARPETS
Perhaps no other part of the theatre
suffers as much from abuse as the carpeting.
Besides the concentrated friction of
tramping, shuffling, twisting feet, there is
the deposit of tile-cutting grit. This deposit
cannot be removed by sweeping, and
if allowed to remain and accumulate it
causes slow disintegration of the carpet. It
can be removed effectively only with a
vacuum cleaner.
While it is easily and generally understood
that dust and grit should be removed
from the carpet, the need of shampooing
carpets to remove the smut and
stains of traffic is not so generally recognized.
In fact, the discoloration of carpets
in use is so gradual and often so uniform
it escapes notice. The first square foot or
two of shampooing, however, reveals an
amazing change that has taken place in
the shade of the carpet. Forgotten patterns
often reappear like magic.
But shampooing does a more essential
function than merely restoring the original
appearance of the covering. It actually
renews the hfe of it. The discoloration is
more than a visible impairment. It also
means slow deterioration from chemical
reaction—the formation of acid frcm accumulating
soot. etc. Candy and other
food stuffs mashed into the carpet also attract
mice.
Therefore, theatre carpets should be
shampooed at least once a year. Some
large hotels shampoo their lobby rugs every
month.
SHAMPOOING CARPETS
The quickest and most efficient way to
shampoo carpets is with a regular rugscrubbing
machine. This is simply a converted
floor-polishing machine fitted \vith
a center-feed rug brush and solution tank
connected with the brush by rubber and
metal tubes. A regular floor machine can
be made to serve almost as well by using
a scrub brush instead of a polishing brush.
A solution tank can be attached to the
I Continued on page 55 >
BOXOFFICE •: June 19, 1948 13

^aclA
ABOUT CARPETING
'M-
Types of Weave
Characteristics
Uses
i
Chenille
Custom order Chenilie can be specified in a
wide range of qualify and price. If has been
woven fo copy some of ihe finest and rarest
Oriental creations. It has been vroven in forms
up to several tons in weight, myriad shapes and
ultra modern in rough texture effects.
The striking characteristic of
custom order Chenille is its heavy
woolen back. This makes the fabric
almost a complete animal fibre
product. The heavy cushion-back
will guarantee greater wear to the
same amount of surface yarn.
The Chenille weave is adaptable
to any and every need. Any type
of yarn, any vridth to thirty feet
seamless, any shape and coloring,
any design, any density of pile and
in one of four depths oi pile, give
an architect a freedom of choice.
Worsted Wilton
Wilton is recognized as a luxury fabric. The
finer and more expensive worsted yarn grades
provide a detail ond delicacy in design, through
the use of the Jacquard pattern control, not possible
to obtain in any other of the standard
types.
I
The surface yarn buried in the body
of a lacquard Wilton weave (usually
seen through the back) and its consequent
sturdy construction are its
outstanding characteristics. The use
of Worsted yarn provides a delicacy
of design and permits frequent and
comparatively harsh cleaning.
In Worsted Wilton each fibre in
the face yarn is tied in to the back
construction. This makes if particularly
suitable for rooms where
any fluff would be objectionable; for
hospitals where cleanliness is paramount;
for Pullman cars for frequent
cleaning.
i
m
i
Wool Wilton
Woolen yarn, heavier and coarser than the
worsted, provides q luxury feeling under foot
coupled with design detail and an extremely
sturdy foundalioti construction. Expansive rugs
often provide the correct installation for large
lobby or foyer.
3
3 Compact in surface yam. staunch
in foundation and deep in pile,
better qualities of vrool Wilton are
distinguished for their splendid
wear value under severe traffic. Exceptional
wear can be met with the
use of a tightly twisted Saxony type
of surface yarn.
Wool Wilton can be chosen advisedly
for all the heavy traffic positions.
Particularly severe wear conditions
should be met by the use
of the tightly twisted yam known
to the trade as Saxony. This type
can also be woven economically in ;
lesser yardages.
Axminster
The Axminster construction leads in yardage
production in the U. S. A. Unlimited in use of
the number of colors, it fits perfectly into the
middle cost bracket in any requirement for
public or residential use.
Distinguished by the double row
of vreft binding and filling yarns
inserted by a needle thrust (easily
noted on the back). Axminster can
be rolled lengthwrise but not crosswise.
The better grades provide
deep pile and closeness of weave
that give them superb luxuriousness.
Axminster is woven in so wide a
range of qualities that it can be
adapted to almost any requirement
in the middle price bracket. It does
not compete with the Wilton or
Chenille iweaves for heavy duty in
public spaces. It is at its best for
silence and a sense of luxury.
Velvet
The Velvet weave is the simplest form of cc-rpet
construction. The uSe of razor bladed pile
wires cut the surface yam loops, giving Ihe
velvet-like face and the name for this construction.
Better qualities serve many requirements
with deserved success.
All the surface yarn is doing its
full duty in the Velvet as it is held
firmly in the back construction and
it is not buried too deeply in the
fabric. The usual construction is a
tightly woven pile of comparatively
short length intended to give maximum
service for the investment.
Velvet can be used where traffic '
\
is moderate or where there are defi-f
nite budget limitations. Where there
is a desire to change the decorative
scheme occasionally, as in supper
clubs, neighborhood theatres,
salesrooms and the like. Velvet can
be recommended with confidence.
;l
Tapestry
The Tapestry weave is formed by uncut sur
face yam loops over round pile wires in the
some simple loom operation as the cut pile Velvet.
It is often referred to as a Hooked type because
it simulates home hand-hooked products.
Unusual wear is assured from the
uncut loops in this Tapestry and
Hooked form. The use of heavy
yarn will furnish a depth of pile
and also allow for variety in the
height of the loops to form special
texture effects.
The uncut loop Tapestry and^i
Hooked effects give a longer wear;
value in the same locations but willii
often lack the resilience and sound
absorption found in the cut-pile
fabrics. There is a growing interest
in the use of high and low pile
novelties.
Chart courtesy Mohawk Carpet Mills, InssJ

o c
c c
HOW
SHOWING
I
I
THE DRINCOLATOR
Counter height to fit into your candy stand.
Height 42", width 26 1/2", depth 28".
Small installation cost— just plug into wall
socket and connect to city water
89%
OF ALL
MOTION PICTURE
HOUSES
kU LOSING MONEYl
Only 11 % of all houses satisfy the public's demand
for carbonated drinks such as Coca Cola and Root
Beer. The 89% who don't serve carbonated drinks
are losing money. This 89% claim handling bottled
beverages is too much trouble. We agree. Other theatres
have automatic dispensers. BUT living clerks do
4 to 5 more business than machines! The DRINCO-
LATOR is the answer to your prayers—the way to
make real money!
# EVERY CHAIN THAT HAS ORDERED THE
DRINCOLATOR HAS AT LEAST TRIPLED
ITS ORIGINAL ORDER!
# MANY CHAINS HAVE RE-ORDERED 10
TIMES OVER!
# DO YOU LIKE MONEY? WHAT ARE YOU
WAITING FOR?
''Correction, please. Approximately 6% have already installed
the Drincolator.
I
I
In seconds, the DRINCOLATOR carbonates,
refrigerates, flavors and dispenses an authentic
drink of Coca Cola, Root Beer or any other
two flavors desired! By simply pulling the
handle, the DRINCOLATOR can dispense 1
drinks per minute under 40 degrees
500 drink capacity
«t
i Takes less than a njinute to refill
DRINCOLATOR'S syrup tanks
MAKE FROM 250% TO 500% PROFIT
5c per cup— for each $3-60 you spend on 2 gallons of syrup
and cups, you receive $12.50. Your profit:
$8.90 -approximately 250%
lOcpercup-your profit $2 1.40 -almost 500%
For full information on obtaining the Drincolator for your theaters,
write to DRINCOLATOR Corporation, 342 Madison Avenue,
New York 1 7, N. Y.
TZi'
drincolator
¥
) •!
PAYS FOR ITSELF WHILE IT PAYS YOU**

—
_y\r L^iuddlc facade .
WITH TOUCH OF MODERN DECOR
. . IS BLENDED
Simon Zelnik
.Ati. N EXAMPLE OF HOW a pubUc building
already possessing a fine classic line can be
redesigned to retain
its distinctive facade
while completely restyling
the interior
to accommodate the
most modern theatre
facilities—and, at the
same time blending
the two so one complements
the other
is well illustrated in
the job just completed
for the Playhouse,
Washington, D. C,
luxury theatre.
When Simon B. Zelnik of New York and
his associate, Milton F. Kirchman, were
chosen to convert an old Washington landmark—a
building which once was a bank
and later a restaurant—they elected to keep
the original facade which is in the best
Neo-Classic tradition, but decided to give
the interior a complete restyling in the
luxury vein. As it turned out, the Playhouse
has become one of the capital's
swankiest film houses.
16
It was no little coincidence then that,
at the opening, the dedicatory performance
was attended by Mrs. Ti'uman and Margaret
Truman, the chief justice of the
United States, cabinet officers, senators
and congressmen, members of the diplomatic
corps and top-flight Washington socialites.
The United States air corps band
played outside the theatre as the guests arrived
and inside, the United States marine
band and Meyer Davis' orchestra entertained.
Probably no American theatre has
ever cpened with such a distinguished au-
BEFORE
dience in attendance. Receipts went to the
benefit of the National Symphony orchestra
of Washington.
Behind the project is a management
consisting of Mi's. Louise Noonan Miller,
Washington impresario, and Ilya Lopert,
president of Lopert Films of New York, who
already operate Washington's Little Theatre.
To create an atmosphere of elegance and
quiet luxury, the architects utilized a color
scheme of dove grey and coral. This scheme
was carried out in the specially-designed
carpeting named "Constellation" by its
creators, the A. and M. Karagheusian
iGulistani Co. This carpeting is woven
of heavy looped yarns to produce a threedimensional
texture, and has a deep gray
background enlivened by sparkling silver
accent-;. Here and there a few bright spots
have been placed, as in the red and white
AFTER
This is the classic front,
with the touch of the
modem marquee and the
effective lighting, on the
opening day of the Iheatre.
The introduction of
glass doors created an
illusion of width which
the building did not possess
in its original narrow-door
design.
—Photos by H. W. Pelton, Washington, D. C.
This charming classic structure known to Washington
residents as the home of a bank and a
restaurant over a period of many years, was
chosen for one of the capital's luxury art theatres.
The architects elected to retain the classic
flavor.
chintz on chairs in the ladies' powder room.
To insure perfect vision from every seat in
the theatre, the main floor and the mezzanine
have been fashioned into saucer
shapes. The mezzanine stands free of the
sidewalls of the original building, and is of
ingenious double-cantilevered reinforced
steel construction.
Maximum Seating Comfort
Maximum seating comfort was provided,
with the retractable type of chair placed
in rows 36 inches back-to-back.
The downstairs lounge is one of the
bright spots of the theatre. An area which
once served as a catch-all for the businesses
which previously occupied the building has
now been transformed into a luxurious spot
where patrons may rest, be served coffee
or tea and admire the art displays on the
walls.
General contractor for the project was
Morris Cladny. Seating equipment was
supplied by Joe Hornstein of New York.
Century projection was installed, and Altec's
"Voice of the Theatre" was used. York
air conditioning, supplied by Washington
Refrigeration Co.. was included in the renovating
process.
The job was under way for a period of
five months, and the owners spent approximately
$200,000 to complete the project.
The exterior looks little different than
it did before except that the extensive use
of glass in designing the doors has given
the building an air of expansive width
which it formerly did not possess. Outside
cf the marquee and the glass doors, nothing
was changed.
Additional photos on page 18.
The MODERN THEATRE SECTION

p«
I
Contractor: Trice Floor
Coverings, Inc., Dallas
and Houston.
The more competition increases, the more your theatre
itself is part of the show. More and more, competition-wise theatre men
are looking to Gulistan Theatre Carpet to provide the first attraction
in their theatres— a sense of luxury and style. The Esquire Theatre in
Dallas, Texas, uses a Gulistan design in soft greys on a riibv background
to lend distinction—to help make customers glad they came! Have your
supplier show you the new Gulistan designs.
WOVEN ON POWER LOOMS IN THE U. S. A. BY A. & M. K AR AG H EU SI AN, INC., 295 FIFTH AVENUE, NEW YORK 16, N. Y,
BOXOFFICE :: June 19, 1948
17

l/l/aAninaton
PLAYHOUSE
(Continued from Page 16)
ABOVE: What once was a restaurant
now is this luxury theatre.
For maximum comfort, seals
are 36-inches back to back. The
mezzanine stands free of the sidewalls
of the old theatre in an
unusual engineering design.
RIGHT: The ladies' powder room,
through its carpeting carries the
color scheme of the rest of the
theatre. However, it gets a touch
of bright color in the red and
white striped chintz on the chairs
and lounge.
ABOVE: Lobby of the theatre is
done in coral and dove gray. The
ceiling has been given an unusual
treatment for design and lighting effects.
wwwwwwunnui
RIGHT: Architect's floor plan for the
main floor, showing how the restaurant
interior was re-created inio
a theatre auditorium.
JJ J J n J J
////wjimuii]]
—Photos by H. W. Pellon, Washington
18 The MODERN THEATRE SECTION

f
A Typical
LEEDOM
Installation
Theatre owners look to
LEEDOM, through its contractors,
to meet their individual
requirements in higher quality,
well-styled 3/4 and 4/4
Carpeting. As a versatile
specialty mill, LEEDOM is
always ready to assist
in
meeting your carpet needs.
Through our contractors, we
are available for consuita*
tion
at any time.
19

JHE
I lew
CALIFORNIA
THEATRES
Hii
HUllUllllllllllllll
A new unit in the Southside Theatres, Inc., circuit of Los Angeles will be the Life Theatre, 1,700-seat house incorporating modern techniques
in design and construction. It will be the first of several new showhouses planned by this firm. Architect: W. L. Pereira.
LEFT: This is a new San Fernando valley operation, the
Reseda Theatre in Reseda, Calif,, to be co-managed by
Henry C. Kern and Charles W. Grenzbach, for Cinetel,
Inc. It features Simplex projectors. American Bodi-Form
seats. The theatre will have a seating capacity of 900.
The architect is S. Charles Lee.
RIGHT: Representing an investment of $500,000
is the projected Bay Theatre, to be erected in
Pacific Palisades, Calif., by Leland M. Ford and
operated by So-Cal theatres. It will house market
facilities and will have an ultra-modern interior
and exterior. There will be seating for
1,500; parking space for 500 cars. Architect: S.
Charles Lee.
I
20 The MODERN THEATRE SECTION

WHY DRIVE-INS
EVERYWHERE
RELY ON
BASE AND STANDARD LIGHT SERVICE SIGNAL LIGHT
niflriosaf)?}]
DEALERS
MOTIOGRAPH IN-CAR SPEAKER EQUIPMENT
WITH STANDARD LIGHT AND CONCESSION SIGNAL
The speakers and supporting standard are illuminated, thus eliminating maintenance
troulles otherwise occasioned by patrons dropping the speakers on the ground. Base
numbers are easily read, permitting patrons who leave their cars to easily iind them upon
return. Traiiic hazards are reduced and a beautiful appearance imparted to the entire
theatre
area without interfering with projection.
The red service signal light can be turned on, off, or flashed by push button switch on in-car
speaker, enobling concession workers to render prompt service, without annoying those
who do not wish to buy.
The junction box mounts on unthreaded pipe or tubing up to 3'/:" O. D. without the
necessity of purchasing pipe flanges, thus saving installation costs.
MOTIOGRAPH IN-CAR
SPEAKERS
MOTIOGRAPH SOUND SYSTEMS
employing highly efficient, weather and insect-proof speaker
units with a five inch cone and acoustically correci housing
design, guarantee better sound quality. Ruggedly constructed
to vrithstand rough handling, they may be quickly
disassembled for maintenance, yet cannot be opened with
a coin, kniie or ordinary screw driver. Nor can sharp instruments
be inserted in the housing perforations. Large
mechanical and electrical safety factor. Rubber plated
speaker hooks. Constant impedance type volume controls
make constant fader adjustments unnecessary. Available
with pleasing blue enamel finish and coiled cord (shown at
left) or with attractive brushed cadmium finish and straight
150, 250 and 500 watt systems for 600, 1,000 and
2,000 car capacity theatres.
MOTIOGRAPH DOUBLE SHUTTER PROJECTORS
HIGH INTENSITY PROJECTOR ARC LAMPS
MOTOR GENERATOR SETS
RECTIFIERS
ANTI-REFLECTION COATED LENSES
PROJECTION ROOM ACCESSORIES
cord (shown at right).
FREE!
Write for complete authoritative booklet "How
to Select the Site, Construct and Equip a Drivein
Theatre."
INC.
4431 W. Lake Sh-eet Chicago 24, 111.
BOXOFFICE ;: June 19, 1948 21

taste; and yet It should assure the management
of the easiest possible maintenance
and lowest over-all cost. A master
DECOnnM^r.
.^^:
plan was drawn up well in advance by Rex
Davis, of this company and all details coordinated.
The first result of this plan is shown in
TH| ARTISTIC SIDE OF ARCHITECTURE our second illustration, of the lobby. A
glance from this back to the first picture
AS APPLIED TD THEATRE DECORATIOi shows the refreshing change that is now
expressed throughout the whole theatre.
The entire atmosphere has been changed
from that of the fuddy-duddy, smalltime
out-dated house to one that appears to
have come off the postwar drafting boards.
And yet a study of the details of the overall
change will show that this dynamic
How Theatre Built in 1920s
new effect has been attained by really
minor additions and subtractions that add
Acquired n 1948 Look
up to comparatively little expenditure.
Let us analyze some of these details and
we think you will be surprised at how little
has
by HANNS R. TEICHERT*
gone into the making of a completely
new interior. Starting from the top of the
lobby down, the formerly dark and depressing
ceiling was painted a bone white to
form a good reflective surface for the smart
modern lighting fixture with its canyon red
BEFORE — I
3.
ROM the standpoint of what can be
accomplished in the modernization of a
theatre of average size, type, situation and
condition, one of the most interesting renovations
to be done in the midwest recently
is the Geneva Theatre, of Geneva, 111. This
house, owned and operated by the Valos
Theatres, of Chicago, has such an important
story to tell that we have decided to
detail it in two articles, of which this is
the first.
Why is this an especially significant
renovation? Because the Geneva Theatre
is close to average size and it is situated in
a typical town. But the qualities most in
common with its sister houses throughout
the country are its age and general condition.
It was built during the last big national
building boom, and a look at the two
pictures taken before the renovation will
show interiors that can yet be seen, regretably,
the length and breadth of the land.
But the Valos management had no intention
of permitting conditions and facilities
as outdated as these to serve a community
as discerning as Geneva. That
would have only been inviting progressive
competition, whereas this is now the only
theatre in town. The goal set for the
house was that it should offer every comfort,
expressed in the most accepted modern
AFTER
II
shades that forms the sole decoration for
that area. The walls above the lighting
troughs are painted a medium warm gray
while the woodwork is enameled in the
same color, only a few shades darker for
accent and practicality. These neutral
surfaces form a good foil for the panels
holding the coming attraction insets, which
are treated with a very richly patterned
marbalia of off-blacks, grays and much
lustrous gleaming gold. The flooring consists
of two shades of gray rubber tile
handled in a restrained border effect. Simple
enough, it is true, but just look again
(Continued on page 24)
•Theatre Decorating Specialist; Decorative Consultant
to The Modern Theatre Planning Institute.
The MODERN THEATRE SECTION

!
HfADOUAmERSJ
FOR
THEATRE DISPLAY
EQUIPMENT
THAT COMMANDS ATTENTION
ONLY WAGNER
oHers you so many show-selling devices.
ONLY WAGNER
letters and irames aiiord you so many
exclusive advantages.
ONLY WAGNER
window-type frames permit openings
of any height and length in ONE panel,
making it unnecessary to construct a
makeshift series of small signs and
join them together. They are by far
the most economical to maintain.
Lamps, neon and gloss, con be removed
and replaced from any section
of the sign without disturbing any
other portion and without removing
the irames.
ONLY WAGNER
shock-proof multi-size translucent jewel-like colored letters are made of the new plastic material which is 60% stronger
than any previously employed by anyone. Except in zero weather, these letters can be dropped from a marquee onto
ttbe sidewalk without harm. The gorgeous, deep colors go go all the way through the letter, cannot chip or scale.
never require painting or other maintenance. These popuIa>' Wagner letters afford freedom from freezing to the sign, as
in the case of letters designed for mounting arrangements which employ channels. Wagner's exclusive slotted method of
mounting provides more than six times the bearing surface of the lug-type letter. Complete safety is assured. They
void the eye-monotony of ineffective one-size letter copy, doubling the effectiveness of the display board. 4", 8", 10"
and 17" sizes ore available in red, green and blue 4". 8" and 10" sizes available in amber.
Wagner Plastic Letters Can Be Used in Combination With:
WAGNER SLOTTED ALUMINUM LETTERS
Many styles and colors in K" ,
6". 8", 10". 12", 16", 24" and 30"
sizes—more sizes than offered by any other company.
or with
WAGNER LOBBY DISPLAY UNITS
(White eaomeled aleel. 24". 3G" and 48" sections combine to make
any length.)
FREE
USE THE COUPON FOR BIG CATALOG ON
EFFECTIVE SHOW SELLING
218 S. Hoyna Avanua
CHICAGO 12, III.
or on
WAGNER MOUNTING STRIP
(White enameled sheet steel, drilled for mounting. No special wiring
required.)
WAGNER TRANSPARENCIES AND FRAMES
(Full colored photographs for marquee frame or lobby. All stars.
Any size.)
inMtDIATt
Wagner Sign Service, Inc.,
218 S. Hoyno Ave.,
Chicago 12. IlL
DtllY[RY!
Please send big lies catalog on Wagner theatre dleplay equipment, th

ILLUSTRATION III.—Foyer of Geneva. 111., theatre before being modernized.
Bare pipes run just below ceiling and there are several wall treatments.
ILLUSTRATION tV.—One view of the remodeled area. Note how the room
is "opened up" through use of irregularly shaped ceiling light area.
How a Theatre Built
In 1920s Acquired
A 1948 Look
(Continued from page 22)
at the first two illustrations and see the
complete change of effect.
At the same time, notice the very resourceful
handling of a common problem
in the matter of the doors to the foyer.
In the first illustration we see the usual
brass-mounted, dark-finished, varnished
and unbeautiful doors. These, alone, are
enough to take down the tone of the whole
area. But in the second illustration these
are the very same doors, only both sides
have been covered over with a plywood
mounting of good modern design. Small
moldings were run around the openings
for emphasis and finish, and new handles
applied. A coat of enamel in the woodwork
color, and there stand a very impressive
bank of doors that really adds conspicuously
to the smart effect of the whole
area. We think you will agree that resourcefulness
has been a considerable ingredient
of the successful change wrought
in this lobby.
Now let's take a look at the foyer, in our
third illustration, as it was before being
brought up to date. This area seemed to
be an architectural and decorative hodgepodge
left over from several successive remodelings.
You will notice that bare pipes
running just below the celling, the exposed
light bulbs, and the several conspicuous
changes of wall treatment, even to rough
and smooth plaster appearing on the same
walls. As for the decorations and furnishings,
some are left over from the worst
phase of the so-called modernistic era,
while the lamps and tables range from
baroque to conventional. The whole area
appears to be unnecessarily dark and generally
shabby.
Color Is Used Dynamically
Our fourth illustration shows one view
of this remodeled area and it challenges
the imagination to realize that it is the
same. The first thing to be noticed, perhaps,
is that the room is opened up through
use of an irregularly-shaped light area in
the ceiling. A further factor that enlivens
the foyer is the dynamic use of color. The
acoustic ceiling, a fine feature here for
deadening sounds that might filter into
the auditorium, is painted canyon red, as
are the walls backing the auditorium and
those holding the doors from the lobby.
The wall backing the decorative display is
of a deep and rich blue-green; and this
ILLUSTRATION V.—Foyer of
Geneva theatre.
Canyon red
frames are set off by bonewhite
wall areas against
which decorative motifs invite
the eye.
color, in lighter tones, is carried down to
the carpeting. The gold-leafed pipes, on
which is mounted the display holding fresh
flowers changed weekly by the local florist,
seems interesting enough in the room in
its own right. But it also serves a most
functional purpose by visually guiding traffic
toward the door to the auditorium. Before
this device was designed, absentminded
patrons were apt to find themselves
half way into the men's room, which,
it will be noticed, is close to this particular
auditorium door. Another very important
point in favor of this new treatment is
that it performs its function without visually
cutting down the size of the foyer.
Our fifth, and last, illustration of this
area of the Geneva Theatre shows a view
of the foyer looking in the opposite direction.
Here the canyon red ceilings, walls
and door frames are set off by bone-white
wall areas against which decorative motifs
invite the eye. These are executed in the
two tones of gray and off-black, with gold
and silver accents, recalled from the lobby.
With brilliant neon-green sofas below
them, and the wall opposite executed in
marbalia of this and deeper green and gold
tones, this room presents the patrons with
an atmosphere both stimulating and datelessly
smart. The pierced-brass lighting
fixtures, aisle markers and brushed-brass
door handles serve as further gold accents
so that while the room displays an effect
of almost tailored quality it is yet unmistakably
rich.
The stoi-y of concession handling, and
that of the auditorium is of such special
interest that this will be the subject of our
next and concluding article about this
theatre,
ADVISORY SERVICE
As Decorative Consultant to the MODERN
THEATRE section. Hanns R. Teichert will be glad
to correspond with any of our readers who may
wish information and advice on decorating procedure.
All such inqxiiries will be given proper
attention. Address your inquiry to The MOD-
ERN THEATRE. 825 Von Brunt Blvd.. Kansas
City 1, Mo. It vfiil be immediately referred to
Mr. Teichert for analysis and advice, without
obligation.
24 The MODERN TIffiATRE SECTION

II
This is wliere TROUBLE beginsI
UNLESS YOUR DRIVE-IN
lias tlie protection of the new
ticket-issuing and control systems
V'tt',!'-"^'!"''-"/-'.
\\ss;v„'v.-r(:: -
The Sfub Rod Confro/ Box
completes the Automaticket
Control System by
preserving stubs in sequence
of collection —
and protecting against
palming and re-selling,
and other ticket manipulations.
Especially designed for
drive-In theatres, the
only tickets that show
at a glance the number
o/ admissions which
have been paid for— because
patrons' stubs are
not folded.
For the first time, drive-in operators can have effective
assurance that an admission ticket has been issued, paid
for and collected for every occupant of every car. Tickets
show at a glance the number of admissions for which each
has been issued. Stubs are retained for analysis ... in
numerical order of collection. The Automaticket Control
Systems for Drive-Ins also speed collections . . , and
reveal time of and responsibility for irregularities which
may occur. Automaticket Systems are designed for driveins
of every t3TJe—including a special system for small
drive-in theatres (250 cars or less), priced under $100.
Ask your theatre supply dealer or write us today!
'general register corporation
36-20 THIRTY THIRD STREET LONG ISLAND CITY I, NEW YORK
Please send full details of the Automaticket Control
System for a Drive-ln Theatre of
cars.
The patron's stub of this Automaticket System drive-in
ticket enables management at arty time to check occupancy
of any car against paid admissions because
number of stubs is clearly visible.
Name
Company
Street Address
City
Zone
State
BOXOFFICE :: June 19, 1948
25

m mMimm
\^ We have a washed-oir cooling system
which has good distribution and ample capacity
but patrons complain of sultriness even
though the weather may be moderate and the
attendance small. A checkup showed that all
DEVOTED TO A BETTER UNDERSTANDINI
OF TEMPERATURE CONTROL IN THEATRES
Questions and Answers On
the nozzles were operating properly and that
there was a good volume of air coming from
all the outlets. Can you suggest what the
trouble may be?
Air
Conditioning
by GEORGE F. FRANTZ*
the cupped side of the curved blades on the
wheel face in the same direction as the air
travels through the blower.
\^ What is the major difference between a
fan or blower used for exhausting, and one
used for supplying air?
V^ We have a good-sized woshed-oir cooling
system and have plenty oi cool air "logging"
out through the lobby and front doors
but still many patrons complain of it being hot
and stuffy in the auditorium. We have checked
all the equipment and can find nothing wrong
with it and are wondering if you can help us
in this matter.
*• Without seeing your system or plans
it is rather difficult to be specific in answering
your question. However, assuming
that your situation is similar to the
average, that is, the cooled air is brought
in through openings on each side of the
stage and expelled through aisle openings
and the front doors, you will find that
pockets of stagnant air foi-m at the rear of
the house between aisles and between aisles
and walls. Unless your auditorium is unusually
short, the force of the incoming air
is spent before it reaches these areas and
as a result no circulation or cooling takes
place. You can determine if this is true in
your case by inquiring of patrons who complain,
where they have been sitting and
then charting the location on a floor plan
of your auditorium. To correct this condition
it is necessary to relieve such pockets
by providing outlets other than the aisle
openings in the rear wall so that the air
will be free to travel uniformly across the
entire width of the auditorium, and it may
be necessary to connect such new openings
to an exhaust system of ample size
so as to aid the air in this movement.
** Your description would indicate that
you are recirculating air from the auditorium
through the washer which increases
the moisture content to the point where all
cooling effect is lost and in addition creates
a "tacky," sultry condition. To correct
this condition see that your fresh air inlet
is wide open and that there are no other
openings between it and the washer inlet
through which air from the auditorium can
be recirculated.
Vc How often should the tank of our air
washer be cleaned and the water replaced?
** You will never go wrong if you do this
daily, especially if you operate long hours,
or, are located where there is considerable
dust and dirt in the air. In no case let it
go so long that you can see an accumulation
of sediment on the bottom of the tank
or the formation of algae.
V^ I
have recently installed a small blowertype
fan for exhaust purposes, and although
it is operating at the recommended speed it
does not seem to remove any air. I have
checked the duct between the blower and
the inlets to the duct and found it tight, and
have also determined that the blower is rotating
in the proper direction so am at a complete
loss to understand what can cause this
condition.
** In your particular case you will probably
find that somewhere along the line
someone has inverted the wheel in your
blower. Make a checkup and see to It that
** Technically, there is no difference between
fans or blowers used for these two
purposes. Fans and
blowers are primarily
designed to move air
and the use to which
they are put determines
whether they
serve as an exhaust fan
or as a supply unit. For
example, if we have a
room with an opening
in a wall and insert
a fan in this opening
in such a manner
that the fan takes
air from the room and
George Frontz
delivers it outside of
the room, the fan would be exhausting air
from the room and be termed an exhaust
fan. If we then take the same fan or
blower and turn it around in the same
opening so that the air is blown into the
room from a source outside, it would be
called a supply fan.
V^ Can propeller-type fans
blowers be used interchangeably?
and centrifugal
** Except for certain instances, these
two types should not be used interchangeably.
The propeller-type does not develop
much pressure and therefore it is not suitable
for moving air through ducts. The
centrifugal-type blower is capable of developing
a relatively high pressure and for
this reason it should be used wherever ducts
are required.
"President and General Manager o! Frantz Service
Company, Denver, Colo.
V^ We are figuring on a new cooling system
for our theatre and would like to know
how many degrees temperature drop the
equipment should be capable of providing.
Also, should it be designed to maintain a constant
temperature of, say 78 degrees regardless
of outside conditions?
** Many health authorities agree that
a person should not be subjected to a temperature
difference of more than 15 degrees
in situations similar to attending a
theatre, and some cities have ordinances to
Because of the sudden change
that effect.
in either entering or leaving a theatre,
greater temperature differences may be
uncomfortable and prove harmful to patrons
whose physical condition may not be
the best. In addition to the above which
should answer the second part of your
question, the cost and space necessary to
provide equipment to mairttain a definite
inside temperature regardless of outside
conditions, is usually prohibitive.
Are You Confused?
The subject of air conditioiung explained
in common, non-teclinical. every-doy lermft
becomes less baiiling to the man who wosts
to buy for best results. 11 you are contused
concerning the opplication of cdr conditioning
to your theatre, write a letter
to GEORGE
F. FRANTZ, 2090 S. Columbine St., Denver 10,
Colo., outlining your condition, seating capacity,
room dimensions, present equipment,
etc. Give Urn the facts. ENCLOSE POSTAGE
ioi reply, and he'll be glad to kelp yo"-
26 The MODERN THEATRE SECTION

.
r
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500 feet or more from the screen.
It is wasteful, as well as futile to bum more than 70
amperes in any reflector lamp, or twice the current in
consenser lamps.
THE NEW STRONG SINGLE PHASE
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GOING STRONG . .
There are more Strong-made D.C. 1 K.W. lamps used today
than all other makes of I K.W. lamps combined! The
Strong Utility for theatres with screens up to 18 feet in width,
delivers twice the light of the low intensity lamp at an increased
combined current and carbon cost of less than 2c
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Prices are the lowest of any lamps
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Possessing the highest efficiencies
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arc lighting. Strong lamps deliver
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Strong lamps assure longest life,
some of the original models built 25
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working every day.
Strong lamps are most simple in
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Having fewer parts, there is also less
possibility of failure.
Write for free literature or ask
your Independent Theatre Supply
Dealer for a demonstration.
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87 City Park Ave., Toledo 2, Ohio
T/ie
World's Largest Manufacturer
of Projection Arc Lamps
USE THIS COUPON FOR A FREE DEMONSTRATION OR LITERATURE.
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THE STRONG ELECTRIC CORPORATION
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J

uw cimc
Dear Subscriber: Please put a marker here and pass this issue on to Projection Room
PRACTICAL DISCUSSIONS ON MODERN
PROJECTION AND SOUND PRACTICES
Shutter Is Eliminated in Projector
s.ORDON Jackson, projectionist at the
Capitol Theatre in Port Alberni, B. C, has
built a projection machine which he claims
may in time revolutionize the motion picture
industry.
He explains his invention by pointing out
that motion picture machines today use
the same principle applied by Edison to his
invention 50 years ago. That is, the film
in passing through the projector starts
and stops 24 times a second. This causes
great strain on the delicate film, and reduces
the length of its service.
In the machine built by Jackson this intermittent
action is said to be entirely done
away with. By the skilled use and arrangement
of revolving mirrors the image is
thrown on the screen as the film passes
through the projector. Light, passing
through the film in the usual way, strikes
a stationary mirror which in turn reflects
the image back to the rotating mirrors.
Takes Flick Out of Flickers
The standard projector uses a shutter
which passes before the film while the picture
changes. The action is so fast that it
does not register on the eye of the person
watching the picture. In Jackson's machine,
use of the shutter is entirely eliminated,
resulting in considerable saving of
light. This machine will take the flick out
of flickers, he says.
Modern projectors are built with a precision
of .0001 inch, but in the building
of his projector, Jackson considers he has
achieved an accuracy of .002 inch. Thus,
he believes that when his projector is built
with the same degree of accuracy as present-day
projectors by the use of machine
tools, he will have a projector that will be
of better design and accuracy than those
used in motion picture theatres today.
In addition Jackson claims his invention
will lengthen the life of a film at least 20
times and will use only half the electricity
required by present-day projectors.
Jackson has already perfected several inventions
in the projection field. Best known
of his inventions is Jackson's Reel Signal,
which he perfected two years ago. This invention
gives a signal when a film reel approaches
the end. Other inventions include
a carbon saver, door stop and carbon tool
tweezer device.
Jackson has been in the motion picture
Invented by Canadian
business for 20 years, starting in Alberta.
Canada, in the silent days the hard way
—on the road in a different town every day
and transporting his own power equipment.
He went to Port Alberni seven years ago
and is secretary of the Port Alberni Tyee
Club.
Simplex Projectors
Used by G-E
In television stations when film broadcasts
are required. Simplex E7 projectors
are now used as standard equipment by the
General Electric Co., according to a recent
announcement.
The projection head has been modified
to aid in producing thirty 35mm frames per
second required by television. The equipment
projects pictures directly on the
pickup tube of the television camera.
The usual arc lamp is replaced with a
patented electronic "pulse" light solirce
known as the Synchro-Lite which eliminates
the need for a shutter and provides
flickerless light for scanning by television
cameras.
New Speakers for Drive-Ins
Introduced by DeVry
The DeVry Corpoi'ation of Chicago has
announced a completely new in-car speaker
for drive-in theatres.
In the new speaker every advancement
in design, mechanics and electronics were
utilized to the fullest degree to attain
highest efficiency of operation and high
fidelity reproduction, according to the
manufacturer.
The speaker housing is of the infinite
baffle-type and is fabricated of aluminumalloy
of a high-tensile strength. Hardware
is of stainless steel and the entire assembly
is corrosion protected. The finish is the
popular hammerloid, which is impervious
to rust, peeling, tarnishing and corrosion.
Principle Is Explained
Sound is transmitted to every part of
the car through a series of six curved
louvers on the face of the speaker housing.
The louvers are arranged to prevent water
from reaching the speaker cone on the inside
of the housing. Drain holes are provided
in the speaker housing so that in
the event of condensation within the housing
the water can be drawn off.
The speaker unit is a 5 in. Alnico 5 permanent
magnet type designed for in-car
operation. The speaker cone is chemically
treated to make it impervious to climatic
conditions.
Also announced in conjunction with the
new in-car speaker is an improved ramp
switch-panel. By means of this panel the
projectionist maintains absolute control
over the distribution of the sound to each
ramp in the drive-in theatre. Constant
loading is maintained on the amplifier at
all times, whether the ramps are on or off.
Further information on these products
may be obtained by writing to the DeVry
Corp., 1111 Armitage Ave., Chicago, 111.
Ordinance Requires Toilets
In Projection Booths
The city council, Pittsburgh. Pa., has
passed an ordinance requiring theatres to
install toilet facilities in fireproof booths
for projectionists. If installations are not
made, a relief projectionist will have to
be employed. Ordinance will not go into
effect for six months to permit operators
to make the necessary improvements.
I
28 The MODERN THEATRE SECTION

1
NEW . . . COMPACT ... 75 WATT
Wfestinghouse spoTwf^ flood
'oiW
TECHNICAL DATA
• Wotis 75
• Volli 115-120-125
• Bulb R-30
• Base Medium Screw
• Service Refl. Flood, Red. Spii
• Filoment Construction .C-ll
• Max. Overall Length ..S-3 16"
• Rated Life 1000 Hours
• Std. Poclcage Quantity. 60
List Price $1.25
Wesfinghouse Lamp District Offices:
10 High St., BOSTON; 2480 Peaclilree Rd.,
CHAMBLEE, GA; 20 N. Wacker Drive. CHICAGO;
TO Wall St . NEW YORK. 3001 Walnut S! .
PHILADELPHIA; 419 Wood St .
PITTSBURGH;
410 Busli St., SAN FRANCISCO;
411 N. ;ih St.. 31 LOUIS
Now you can have directed light of high intensity from a lamp of
small physical size. These new, compact lamps are ideal for use where
limited space is available or where small, inconspicuous lighting tmits
are desired.
In theatres they are particularly useful for highlighting lobby and
interior displays, box office, or to attain decorative effects; for floodlighting
stairways, for special stage lighting effects, or wherever local
lighting from out-of-the-way units is preferred.
These new 75-watt lamps fill a long-expressed need for a lower
wattage, smaller bulb lamp to supplement the standard 1.50- and
300-watt bulb reflector flood and reflector spot lamps. Lamp Division,
Westinghouse Electric Corporation, Bloomfield, N. J.
W^stin^febuse
PlANrS IN 35 cirifs
OFflCfS
fVfUrWHEKf
BOXOFFICE :: June 19, 1948
29
Ml
^^

-jffmen^muBSait^-iinjiLj,
i p I i n' I ^'
fi
INTERESTING COMMENTARIES ON
CONTEMPORARY PLAN PROCEDURE
Southern California Is Amid Boom
In Planning Drive-Ins
fm^ /rive-Tm theatres, the number of which
is increasing by leaps and bounds throughout
the country, have long since passed
from the novelty category into the realm
of big business, an important corollai-y to
the exhibition end of the industry. The
number of new installations in recent
years, and the eagerness with which both
veteran and newcomer showmen are investing
increasing amounts of money in
costly drive-in ventures, proves beyond
doubt that such open-air, see-the-picturesfrom-your-own-car
enterprises are here to
stay.
Climatic and other conditions make
California, particularly its southern portion,
especially desirable for operators casting
an envious eye on the drive-in field.
Resultantly, that area is amid a boom
period in the planning and constniction
of new drive-in projects.
Several factors account for this, in the
opinion of close observers. One, driveins
in the Southern California territory
can be operated virtually on a 365-day-ayear
basis, as compared to the maximum
of six to eight months in the east and
by rVAN SPEAR
midwest, where freezing winter weather
shutters the open-air houses. For another,
the Golden State lures, among its thousands
of annual visitors, many retired or
semi-retired showmen who have sold conventional
houses or small circuits after
operating them for years in other sections
of the country, and have traveled to California
with the idea of spending the rest
of their lives there.
Once settled down, however, a substantial
number of such retired exhibitors find
complete idleness irksome, and begin to
cast about for a theatre to operate. Since
such conventional showcases usually are
difficult to locate, many showmen then
are tempted to give consideration to the
feasibility of constructing drive-in units.
Of further advantage is the fact that, despite
its rapid growth of population. Southern
California still boasts plenty of available
land, particularly in and around
smaller communities away from such
PLAN A. A U-fihaped counter in concession
stand permits ease and speed in handling
refreshment-seeking customers.
This modem treatment is being given the nevr
Gilmore drive-in, a 650-car unit, to be built adjacent
to Los Angeles' famous farmers market
by the Los Angeles Drive-In Corp. The architects
are C. A. and W. G. Balch.
crowded areas as Los Angeles and its
environs.
A recent installation of this type is the
Valley Drive-In in Ontario, some 40 miles
from Los Angeles and a prosperous small
city in the heart of the rich citrus belt.
A 650-car unit, it is owned and operated
by the Sero Drive-In Corp., of which William
Oldknow is president; Arnold B. Anderson,
secretary, and Jack Anderson,
treasurer. The Andersons also operate conventional
houses in Ontario and nearby
Chino. The Valley boasts a 72-foot screen
tower, throwing a picture 39 by 55 feet;
300 stadium-type seats for "walk-in" patrons;
an elaborate "snack bar," and a
playground for the children in the event
they become restless.
The Sero Corp. also operates the new
Rancho Drive-In, near San Diego, Calif.,
PLAN B. Larger public space to reduce congestion
during intermissions. The service
counter, back of booth, is straight.
Here are iive types of projection
buildings, to include washroom
facilities and refreshment
bars, offered by W. A. Tharp's
Moonlight Movies system via a
licensing system. Projection is
at the top of each design, but
refreshment areas and washroom
facilities are switched
about to meet a variety uiitJiy of ui con-
^vu- *
ditions.
30
The MODERN THEATRE SECTION
1

,11
a 600-car unit, while Oldknow also is
active in the Los Angeles Drive-In Corp.,
of which his father, Oscar Oldknow, of
National Theatre Supply, and Gerald
Knudson are other directors. This firm
is completing construction of the Gihnore
Drive-In and plans to open it early in
June. The 650-car project, adjacent to
the nationally famous Farmers' Market in
Lcs Angeles, has 600 seats for walk-in patrons.
Theatre and parking facilities will
cover approximately six and one-half acres.
Another firm. Pacific Drive-In Theatres,
headed by C. A. Caballero and Guy Gunderson,
will open three more ozoners in
the near future—one in El Monte, one in
Van Nuys and one in Lakewood, near
Long Beach, Calif. These will bring to
eight the number of open-air houses operated
by the circuit, which already owns
drive-ins in West Los Angeles, Gardena,
Burbank, Santa Ana and Redlands, Calif.
West Coast Growth
F^irther manifestation of the growing
popularity of drive-in theatres is the recent
establishment and rapid growth of Moonlight
Movies System, which has devised
a new method of parkway and aisle design.
Headed by W. A. Tharp, former Indiana
exhibitor. Moonlight Movies headquarters
in San Bernardino, Calif., and in nearby
Rialto. Tharp has put his theories into
practice through the construction of the
Foothill Drive-In in that community.
Tharp offers his design to interested
showmen via a licensing agreement and at
present has available five designs for projection
building layouts. He furnishes detailed
construction plans and a building
advisory and cost-estimate service. In addition
he agrees to protect against any
claims of patent infringement.
Tharp and his general agent. Perry Ratcliffe,
claim some distinct advantages for
the Moonlight Movies system, principally
that it avoids sharp angles in grading and
provides more under-car clearance than is
present in other designs.
Ratcliffe, incidentally, provides statis-
7^ (..Jt** * >> •
This is Moonlight Movies System parkway and aisle design. The principal advantage claimed is
that it avoids sharp angles in grading and provides more tinder-car clearance than in other designs.
tics to indicate that average drive-in attendance
amounts to 2% persons per car,
and declares that his firm's experience
with the Foothill Drive-In has demonstrated
that from one-quarter to onethird
of the gross revenue so far has been
coming from the unit's snack bar.
Selecting the proper site for a drive-in
is of primary importance, Ratcliffe warned.
Enumerating some of the pitfalls for which
potential drive-in operators must watch,
he came up with the following:
1. "Most exhibitors have found that it is
advisable to be on an arterial highway,
located from two to four miles outside the
city." Such location, he said, is advantageous
in that such an arterial highway
is the connecting link between scattered
smaller communities, all of which are potential
patrons.
2. "Be careful that an excessive amount
of alkali is not present in the soil, since
macadam is the cheapest good paving material
in most communities, and is quickly
damaged by alkali. If the soil is too sandy
it will lack the body necessary for proper
packing to retain the original grading contours."
3. "The existence of knolls or gullies
must be considered in relation to the
amount of increased grading costs. However,
a small slope is not a disadvantage."
4. "Visualize the probable layout of the
future theatre. If the screen faces east it
will be possible to start the show a few
minutes earlier in the evening, and with
the growing popularity of daylight savings
time this becomes an important factor."
Ratcliffe, incidentally, pointed out that the
adoption of daylight savings in California
has hurt drive-in revenues to some extent.
Drive-in construction in California is
supervised under the same state regulations
which must be observed in the building
of conventional theatres. Plans must
be drawn by a licensed architect or engineer
and must be approved, in addition,
(Continued on page 32)
PLANC PLAN D PLANE
BOXOFHCE : : June 19, 1948
-J

Southern CaliioTnia
Drive-ins
(Continued from page 31)
by the state highway commission, which
has a watchful eye on possible traffic hazards.
For example, the unit must be 1,000
feet off the main highway with exits preferably
on side streets so that patrons will
not, upon leaving the parking area, be driving
directly into possible heavy arterial
traffic. State authorities often require a
"holding" area with a car capacity 50 per
cent of the theatre's car capacity.
Highway commissions in many states.
Ratcliffe added, are beginning to object to
any position of the screen in which the picture
can be seen by passing motorists, since
the traffic hazard inherent in such practice
is obvious.
Most drive-ins now planned or under
construction space the parking rows about
38 feet apart, permitting freedom to turn
in and out and yet holding waste space
to a reasonable figure. Thus a 624-car, 12-
row theatre would have a depth of approximately
580 feet, including a distance of 125
feet from the screen to the first row of
parked cars.
A Drive-In Piokeer
A pioneer in drive-in construction and
operation, Seth Perkins, recently emerged
from retirement to form Drive-In Theatres
of America, Inc., operating with a patented
drive-over ramp system developed by
Louis P. Josserand. Construction is now
under way in Culver City. Calif., on the
first of a projected chain of drive-ins utilizing
this system. In addition, the firm has
issued licenses to seven other builders in
the Los Angeles metropolitan district. The
Perkins company will advise clients as to
suitable locations, supervise construction
and equipment installation, and will do the
booking and buying for the completed
house.
Perkins drew upon his 35 years of experience
as actor, distributor and exhibitor
to set down the following rules for drivein
construction and operation:
1. The most profitable size would accommodate
400 to 450 cars. Such a drivein
is equal to a 1.200-seat theatre and can
be built, Perkins claims, for "about onefourth
the cost of the enclosed house with
seats and other expensive equipment."
2. A drive-in can be four, five or even
ten miles away from any given congested
area, making land values much lower, and
requiring no opera seats, no ventilating or
heating system, no draperies or carpeting.
3. The addition of a snack bar or concession
stand is "especially profitable."
"The appeal of drive-in theatres is .so
great that it would be hard to enumerate
them," Perkins declared. "Nevertheless
there is one point that I want to make very
forcibly, and that point, proven very conclusively,
is that the drive-in is not competition
to a closed theatre ... It has been
found that a different type of clientele will
patronize open-air houses." He referred,
of course, to the fact that drive-ins provide
entertainment for cripples, invalids,
elderly people, those who do not desire to
"dress up," parents with small children,
and other specialized groups.
32
Here is cm early California motif brought up to date. It is a highlight of the Ranch drive-in near
San Diego, Calif., which was recently opened with William and Oscar Oldknow associated in
its operation. It is a 600-car unit, details of which are given in the accompanying article.
r
____
___
StAJND^OPENlNf'^mGlT
.^ "—
i tf T-^< #
9r . viyi'J>/g J,'«j fiS.'-.'A--
'
"PANHANDLE" «"» ROD CAMERON '» "CLIMBING th< /
MATTERHORN" '» TWEETIE PIE
Above: This is a side view of the entrance to the parking area of the Sero Drive-In Corporation's
new Valley drive-in in Ontario. Calif.
Below: Serro's Valley Drive-In includes such added features as a playground for children and
300 stadium-type seats for "walk-in" patrons.
7^ '.
'
•""" '^

II
niyiicTiuy
CONCERNING EXTRA-INCOME POSSIBILITIES
IN CATERING TO THE HABITS OF PATRONS
Hot Dog! But Business Is Good At
West Coust Thentres
^^^
N November of 1947, the first "Jiffy
Dog" machines were installed in the Orpheum
Theatre in San Fi-ancisco. The Orpheum
had booked an exceptionally good
picture that week, which meant crowds
wandering about in the lobby waiting for
seats, and, coincidentally, stopping by the
candy counter for a drink or a snack to
shorten the delay.
The appearance of the new, very trim
little machine, about the size of a table
model radio, on the edge of the counter
was causing a great bit of speculation and
finally someone asked, "What's a Jiffy
Dog?" "It's a hot dog," said the girl behind
the counter, "A hot dog that cooks
itself." The customer laughed but he decided
to try one. Several people collected
to watch the experiment. The girl quickly
inserted a carton into one of the two slots
on the machine. A small red light flashed
on. For 80 seconds the girl behind the
counter attended to other customers who
wanted beverages or candy bars. 'When
the red light went out, she removed the
carton and delivered it, unopened, to the
customer who found it was not only thoroughly
cooked but enjoyably hot. He also
liked the taste of it. and relayed his opinions
to the crowd.
Since then the little red lights of the
Jiffy Dog machines have been winking
steadily at the Orpheum candy counter,
and at all of the other San Francisco theatres
where they have been placed. The
bulk of the sales are made during the evening
performance.
A Pre-assembled Process
Actually, the Jiffy Dog is cooked by a
simple electrical process. An electrode fits
through two slots on the carton and punctures
the "wienie" at each end. The contact
of the carton slipping into the machine
starts the current flowing between
the opposite ends of the electrodes, and a
timing control cuts it off when the hot dog
is done. Since the Jiffy Dog are completely
assembled and packed before they are delivered
to the theatre every day, the girl
behind the counter has no extra labor.
The distribution of the product is handled
through franchises arranged by the
Jiffy Dog Co. of Pasadena, Calif. They
The hot dog machine is neat and trim ond about
the size of a table-model radio. It offers theatre
owners a newr source of revenue at a good
profit. Here's o patron who's enioying a snack.
have distributors who install machines and
service them daily with fresh Jiffy Dogs.
The locations pay for the "dogs" as they
are delivered.
The Jiffy Dog machines were first started
in Northern California before the war,
but the service was halted for the duration
and only got started again about a year
ago.
For the purchaser, there is the advantage
of a dated carton assuring him of a fresh
product, and for the manager of the theatre
there is a new source of revenue at
a very good profit. Besides, who wants to
eat a hot dog without a drink of some kind
to go with it?
All Sales Increase
During an average week the Orpheum
Theatre sells as many of the new Jiffy
Dogs as they do beverages. Not long ago
Al Dunn, the theatre's manager, conducted
a survey, and found to his amazement
that not only had the sales of beverages
increased, but also the popcorn and the
candy were at new highs. The report
showed, too. that no other item at the
counter had suffered because of the popularity
of the Jiffy Dog.
Although by this time the regular nevermiss-a-picture
patrons of the Orpheum are
educated to the mysteries of the machine,
a night rarely passes without a new group
collecting while someone waits to find out
"What is a Jiffy Dog?"
Jiffy Dog machines have been in use by
two of the biggest chains, the Golden State
and Blumenfeld circuits, in Northern California
for the past six months. The results
are both gratifying to theatre chain
executives and the Jiffy Dog Co.
"Everybody" eats hot dogs at the confection
counter of the Orpheum Theatre in San Francisco,
where the sandwich idea was introduced.
The bulk of the sales are made during the evening
performance, according to the management.
EOXOFFICE :: June 19, 1948 33

A Swank Concession Bar Features
aNE OF THE MOST unusual Candy bar
dessigns in an American theatre is located
in the new Woods Theatre in Grosse Point,
a Detroit suburb.
Of special interest to exhibitors
who are considering beverage dispensers
in their confections area, is the
manner in which the Drincolator can be
built into a candy stand and becomes an
integral part of the layout. The dispenser
can be seen at the far right of the bar.
United Detroit Theatres, after installing
the Drincolator at the Woods and Palm-
State theatres, has standardized on this
type of equipment and is installing them
as rapidly as possible in the balance of
their locations. UDT reported that one
of the machines paid for itself in a month's
time and the other in six weeks—and in
the early spring weeks. All of which, it is
further explained, can be taken as an indication
of the beverage vending profits
in theatres.
Installations by Other Circotts
Other Paramount affiliated circuits
which have installed Drincolators are the
M&P circuit in Boston, Balaban & Katz in
Chicago; Intermountain in Salt Lake City,
Paramount-Nace Theatres in Phoenix,
Northio in Cincinnati, Monroe Amusements
in Rochester, Wesmas in Springfield,
Mass., and Paramount in San Francisco.
The dispenser also is now being used
Built-in Drincolntor
by such chains as Wometco of Miami,
Golden State of California, Griffith of Dallas,
Alliance Theatres of Chicago, Commonwealth
in Kansas City, Wisper & Wetsman
in Detroit, and Warners in Los Angales.
The Drincolator Corp. has developed a
high speed nozzle especially designed for
use in outdoor theatres, where it has been
found necessary in many instances to operate
a double unit. These special units
can produce drinks out of each faucet at
the rate of one drink each two seconds.
This permits quick service, especially during
the break, when attendants can serve
At the Sunrise
a drink every half second.
Drive-In at Valley Stream, Long Island,
the week's sales recently totaled $400 on
a syrup cost of less than $50.
The Drincolator in the Woods and the
Palms-State Theatres, Detroit, dispense
Hires Root Beer and Coca-Cola, and it will
surprise many theatre owners to know that
the demand for the root beer runs about
50-50 with the Cokes.
While this dispenser is usually sold to
the theatre owner direct, an increasing
number of bottlers throughout the country
are making the machines available to exhibitors
on a gallonage basis, which means
that they only pay for a small override on
the syrup until the unit is paid for.
The candy bar in the new Woods Theatre. Grosse Point. Mich., showing at the right how the
Drincolator becomes an integral part oi the layout. The carpeting is by Tbos. L. Leedom Co.
Architectural
Advisory Staii
THE PLANNING INSTITUTE is conducted in
collaboroiion with the ioUowing theatre
architects, structural designers and engineers
who have agreed to act as technical advisers
to the Institute and editorial text contributors
to The MODERN THEATRE section of BOX-
OFFICE Irom their respective localities.
ATLANTA. GA.
Tuclcer & Howell, Rhodes-Haverty Bldj).
CHARLOTTE, N. C.
M. R. Marsh. 509 Builders BIdg. 2
CHICAGO, ILL.
Roy B. Blass, 1167 Wilmette, Wilmette, III.
Erwin G. Fredrick, 225 N. Michigan Ave. 1
Edward Paul Lewin. 134 N. LaSaile St. 2
Rapp & Rapp, 230 N. Michigan Ave. 1
CINCINNATI, 0.
Grunkemeyer & Sullivan, 3717 Eastern Ave.
CLEVELAND. 0.
George A. Ebeling, Colonial Arcade 15
DALLAS, TEX.
Jack Corgan, 200S Jackson St. 1
DECATUR, ALA.
Albert R. Frahn
DENVER, COLO.
Charles D. Strong, 416 C. A. Johnson BIdg.
DES MOINES, lA.
Wetherell & Harrison, 506 Shops BIdg.
DETROIT, MICH.
Charles N. Agree, 1140 Book Tower 26
Bennett & Straight, Schaefer BIdg., Dearborn
HENDERSONVILLE, N. C.
Erie G. Stillwell, Inc.
JACKSONVILLE, FLA.
Kemp, Bunch & Jackson, 402 Fla. Theatrt BIdg.
KANSAS CITY, MO.
Robert 0. Boiler, 7332 Brooklyn Ave,
KNOXVILLE, TENN
Fred Manley Associates, 216 Twelfth St.
LOS ANGELES, CALIF
S. diaries Lee, 1648 Wilshire Blvd. 14
Paul R. Williams, 3757 Wilshire Blvd.
MINNEAPOLIS. MINN.
Liebenberg & Kaplan, 710 McKiiight BIdg.
MONTREAL, QUE.. CAN.
Henry E. Greenspoon, 1434 St. Catherine W.
NASHVILLE, TENN.
Marr & Holman, 701 Stahlman BIdg. 3
NEW LONDON. CONN.
Arthur Deimel, Mohican Hotel BIdg.
NEW YORK, N. Y.
Michael J. DeAngelis, Paramount BIdg. IS
Wm. I. Hohauser, Inc., 1841 Broadway 23
OMAHA. NEB.
H. A. Raapke. 1611 Davenport St.
PHILADELPHIA. PA.
David Supowitz, 246 S. IStli SL
PITTSBURGH. PA.
Victor A. Rigaumont, 5471 Coral St.
PORTLAND, ORE.
J. W. DeYouiig, 730 S. W. Salmon St.
ROCHESTER, N. Y.
Michael J. DeAngelis, Temple BIdg, 4
SALT LAKE CITY, UTAH
Paul K. Evans, 246 E. First South St.
SAN ANTONIO. TEX.
N. Straus Nayfach. Alamo Nat. Bk. BIdg. 5
Spillman & Spillman, Chandler BIdg.
SAN FRANCISCO, CALIF.
Vincent G. Raney. 233 Post St.
TORONTO, ONT., CAN.
Kaplan & Sprachman, 305 Dundee St., W.
NOTE: The Institute does not umdertake the
professional functions oi an architect or designer.
Its service is intended merely to
place our readers in touch writh reliable local
sources of preliminary information and advice
on theatre planning and structural problems.
The MODERN THEATRE SECTION

00
^5000'-^
pROftTl
VRIMKS
fBRf^t mih
I
TRADE-MARK REG. U. S. PAT. OFF.
THIRST AID STATION
TRADE-MARK REG. U. S. PAT. Off.
One theatre in a mid-west city of 500,000 people
reports $2160.00 sales and a gross profit of $1728.00
in only 36 days! Other similar profit records are in our
files—enthusiastic repons from theatres who use the
Orange-Crush "THIRST AID STATION" multiple
drink dispenser. Get the facts! Find out how it will
add year 'round extra profits to your business.
ENGINEERED FOR VOLUME SALES
SYRUP TANKS EASILY FILLED & CLEANED
Three stainless steel syrup
tanks are easily accessible
by simply lifting the top
of the cabinet. All three
can be filled in a jiffy. All
three can be removed for
cleaning in less than three
minutes — no wrenches
or other tools necessary.
view looking down into syrup tanks.
Easily accessible. Quickly cleaned.
1. Serves Orange-Crush — famous for 30 years,
OLD COLONY Root Beer and a Cola drink.
Permits you to cater to a wide range of tastes.
2. Designed especially to meet peak demands. Serves
600 to 800 drinks per hour— ice cold.
3. Gives you 8c gross profit on every 10c sale.
4. Engineered for minimum installation cost and ease
'of maintenance.
S^HD FOR COMPLETE INFORMATION #
MAIL THIS COUPON TODAY!
Fountain Division
Orange-CRUSH Company
318 W. Superior Street
Chicago 10, Illinois
Please rush us full details about the Orange-Crush THIRST
AID STATION Dispenser for building greater profits.
FOUNTAIN DIVISION
Orange-Crush Company, 318 W. Superior St., Chicago 10,
City
Name-
Address-
_State-
BOXOFFICE :: June 19, 1948
35

Warm Weather Here:
Watch Confections
In warm weather—even more so than
any other time— it's essential that you rotate
your stocks of particularly perishable
candy items. Chocolate and chocolate bars
have the highest mortality rate, with a
tendency to get up and walk down the aisle
themselves if left too long in the case.
So take special pains to see that new candy
is not placed on top of old stock when refilling
your display case. And by all means
make frequent inspections—at least once
a week—of refrigeration system.
(Reprinted from Shoiomanship.
organ of National Theatres).
house
Give your theatre "APPEAL"
use
TRADE MARK
Dixie Cup Acquires
Patents in Vending Field
The Dixie Cup Company, Easton, Pa,
was recently assigned United States Letters
Patent numbers 2,374,168 and 2,433,-
736 for cup dispensing mechanisms and
other patents which are pending. The first
of these patents was granted April 24, 1945
to Wade W. Bowman, arising out of application
serial No. 447,913 filed June 22,
1942. The assignment to Dixie Cup Company
was made by Spacarb, Inc. and others.
This invention features the automatic
maintenance of a supply of nested paper
cups in position for dispensing. As each
stack of paper cups is used, the supply is
replenished from auxiliary stacks.
The second patent was granted December
30, 1947 to Herman Carew and arises
out of application serial No. 502,679 filed
September 16, 1943. This invention features
a dispensing mechanism which
forces the separation of nested paper cups
and holds the bottom cup in position for
dispensing without interference.
The inventions covered by these patents
are included in the new automatic Dixie
Cup dispensing unit which is being used in
many of the automatic drink vendors now
appearing on the market.
For theatre seats, lounge furniture,
jonfection bars, wall panels—wherever it's
ised, Du Pont "Fabrllite"* adds beauty.
It's economical, too, because "Fabrilite"
resists water, grease, alcohol, perspiration,
dirt and grime. It stays new-looking.
Can be washed with a damp cloth.
Remember Du Pont "Fabrilite" if you're
remodeling or building a new theatre.
It dresses up your theatre . . . helps attract
more patrons. It's available in a variety
of colors and texture effects to blend
with your decorating scheme.
You'll find that this plastic-coated fabric
New Manley Booklet
Manley Inc., 1920 Wyandotte St., Kansas
City 8, Mo. . . booklet entitled, "How
to Make More Money Fi-om Your Popcorn
Crop." The booklet concerns planting,
care and harvesting of hybrid popcorn and
shows what is being done by the popcorn
industry today to assure theatre owners of
maximum dollar returns from their popcorn
sales.
The booklet was written by a prominent
plant pathologist, a member of the famoiis
Henry Ford committee whose purpose it
was to wed chemistry and agriculture. It
includes a comprehensive explanation of
popcorn hybrids and why growing hybrids
will make more money for the farmer as
well as for the popcorn machine owner.
is the practical material to use for seating
and for decorating. E. I. du Pont de
Nemours Sc Co. (Inc.), Fabrics Division,
Empire State Bldg., New York 1,N.Y.
*"FahrtUte" is Du Pont*s trailf mark for its
vinyl plastir-citatfd fabrit.
"EG.U.S. PAT Off.
SETTER THINGS FOR BETTER
.. .THROUGH CHEMISTRY
LIVING
mod-
Can small towns afford first-class
ern theatres? Exhibitors who have tried
it say yes.
Brighten up the house for better business.
Make your theatre look like new
and it will act like new ... at the boxoffice.
36
The MODERN THEATRE SECTION

fie!:
|i]r. -
^'COMPLETE
PACKAGE" P
• Manley's "Complete Package Program"' means just that! Manley
furnishes you with the best Popcorn Machine, the finest corn. Seasoning
Salt, and those famous red and white candy-striped Bags and
Boxes. That's a combination that has made popcorn sales history in
countless theatres from coast to coast. Now, Manley offers a new
Minute Movie... a trailer to help you build even bigger profits from
popcorn. The public naturally buys popcorn on their way " in" . . .
this
trailer will show you that it's possible to sell them on the way out
too. "Take home sales" have doubled popcorn profits in other houses
...why not yours? Send coupon for a prmt of this film now!
half-'
BOXOFFICE :: June 19. 1948 37
4i
^^

w
—
—
EQUIPPED AND STOCKED FOR EXTRA INCOME
Here's positive proof thai Popsit
Plus costs less than substitutes
judged by final results. Tests by
a leading agricultural college reveal
that Popsit Plus liquid seasoning
(1) pops more com by
volume; (2) leaves fewer duds;
(3) gives corn the flavor your customers
demand.
That's why Popsit Plus costs less. It
gives you more for your money than
so-called cheaper substitutes. Avoid
substitutes and save money.
i)S|})gi ill
means profit plus
Simonin of
Philadelphia
ifAiONiMO $naAU$t$ ro tni hauoh
'Q
3>aui/e YOUR POPCORN
with
CRETORS improved
GIANT MODELS
• Insures Large Production
• Weight Equalizing Device
Makes Pan Easy to Dump
The Gas Model 41 illustrated at right is a fast,
efficient, trouble-free popper that pops corn
direct in the seasoning and salt. Pan easily
dumped with handle interchangeable—right
or left hand operation. Patented popper pan
construction keeps heat where needed . . .
patented cover construction relieves the popping
corn pressure, insuring maximum popping
volume. Enclosed transmission. Gears
run in oil. Machines operated by bottle gas
or natural gas. Motor driven by electricity.
Gasoline extra.
Also available in all electric models.
Model 48 1 lb. Cap.; Model 51 1/2 lb. Cap.
C. CRETORS di CO
¥HE FIRST THING a patroii finds in his
line of vision as he opens the front
door, is the Candy Bar to the right,
and just off the lobby of the Peoples Theatre,
Superior, Wisconsin's 500-seat B
House.
A sliding window, at the right in photo,
with a counter board outside, provides Superior
with its first sidewalk service. In
the summertime the Candy Bar will also
specialize in ice cream bars, niblicks,
cheerios and popsicles to further popularize
the sidewalk service.
The entire back wall is mirrored. A new
Cretors machine was recently installed, as
was a self-service Coca-Cola vender.
PROFITS'
Giant Model 41
CAPACITY
Pops two pounds of raw corn
each poppino. With oood grade
corn, pops approximately 50 lbs.
raw corn per hour, giving about
13 bushels of popped corn per
hour.
604 W. Cermak Rd.
Chicago 16, Illinois
1
i
i
m
lilt
u
m
ft
tM
It
Bill
tetl
litlU
Us
Hj,
rJiio
•In
38 The MODERN THEATRE SECTION

j
New Popcorn Machine
Introduced by Star
The Star Mfg. Co. of St. Louis announces
a recent addition to their hne of popping
equipment, the 50-P machine, which it is
publicizing as "the lowest priced, full-size"
machine being manufactured.
Construction features include a new,
compact, streamJined popping unit, stainless
kettle bowl and chrome plated kettle
shell. An automatic connector cuts off current
when kettle is in lowered position.
Motor wiring and agitator mechanism are
In
ATIO
stock at your National Branch
MATIONAI.
PACKED IN HANDY ONE GALLON
CANS FOR YOUR CONVENIENCE
- SIX GALLONS TO CASE.
PRESENTS
MOVIE HOUR
IN POPCORN IT'S TASTE
THAT SELLS
*
A new superior blend of edible
refined oils especially
processed for theatres.
•
Gives popped corn an appetizing
golden color and delicious
flavor.
•
A popcorn sales booster!
i iif.nj^tmiii
concealed by polished cast aluminum
housing.
Upper trim is of chrome, lower cabinet
is stripped chrome, grained mahogany
porcelain enameled panels, stainless interior,
raw com bin, cash drawer, drop serving
door, storage room and rollaway door
that lifts out of the way. Overall size is
19x25x65 inches. It operates on 115-volt alternating
current, 1400 watts. Additional
information is available from Star Mfg.
Co., 6300 St. Louis Ave., St. Louis, Mo.
'Superman' Bubble Gum
By Fo-Lee Corporation
A new bubble-gum to be known as "Superman"
bubble gum will be on the market
shortly after July 1, according to its manufacturers,
the Fo-Lee Gum Corp., Philadelphia.
Po-Lee executives consist of Frank Levy,
president: Irvin Foster, secretary-treasurer;
Harland H. Hill, chemist in charge of production.
Hill states that he has perfected
a new formula for "Superman" gum which
will produce superlative-size bubbles that
will not stick to the face. The gum retails
at one penny.
A tiein has been completed with Columbia
Pictures Corp. who have produced a
series of pictures on "The Adventures of
Superman." The gum will be introduced
with the release of the pictures in 9,000
theatres throughout the country.
OPiH THE DOOR T0/^£IVPM/7S
• No Messy
Water Bafh
/nvesligo/e Ihii money-making unil TODAY,
A^ad the coupon for prices and fult information,
nnoERSon & uincnER inc.
8701 South Mettler Street • Los Angeles 3, Colif.
j
B^^
Hundreds of theatre operators are taking advantage
of the extra profits offered by the
EVERFROST Soda Bar. Here is the newest,
smartest, most profitable way of serving perfectly
cooled soft drinks to your lobby traffic.
Completely self-contained — just connect the
water line plug into a convenient electrical
circuit, and start bringing added profits to
your business. Available with completely
refrigerated dispenser to serve all kinds of
carbonated and sweet water dritiks.
"Buill for years of trouble-free performance."
Anderson & Wagner, Inc.
8701 Souch Metcler Street
Los Angeles 3. California
Gentlemen:
Please send us complete information on the new
EVERFROST Soda Bar.
Name
Address-
City -Zone- -5tate-
BOXOFFICE :
: June 19, 1948 39

SPECIAL LIGHTING USED TO ATTRACT PATRONS
I
. . . costs less than substitutes
because Seazo
1
keeps indefinitely . •
won't go rancid in
the
container . . . and pops
corn that slays fresh
longer.
• For fhose states where
colored oil is not sold
—use SIMKO brand.
By the mokers of POPSIT PLUS!
/' .
Simonin of Philadelphia
SEASONING SPfCIAllSrS fO THC NATION
Here's the new candy and popcorn service
unit installed at the Warner Theatre,
Lawrence. Mass., by Sanitary Automatic
Candy Corp.. Interstate division.
Modern in design, it has special lighting
features to focus the attention of patrons.
The warmer unit holds 24 pounds
of popcorn while the candy counter has a
Nat'l Installs Drincolator
National Theatre Supply has installed a
Drincolator soft drink dispenser in the
Kansas City office. Count deStefano reports
that half of Filmrow already has
dropped in to sample his "brew."
NEW LOCATION
We are now located in our
NEW and LARGER QUARTERS
Complete Line of
THEATRE CONFECTIONS
POPCORN SEASONING
POPCORN BOXES &
LOBBY DISPLAY COUNTERS
lust around the comer from Film Row
on Michigan Ave., opposite I. C. R. R.
stations.
Prompt Service - Popular Prices
KAYLINE CANDY CO.
WEbster 4643
1112 S. Michigan Ave. Chicago 5, 111.
OUTDOOR Now Specializing^
REFRESHMENT ^ in Refreshment
CONCESSIONAIRES
'Concessions for
Iroin Coast to Coasti
over V4 Century i^
RIVE-IN THEATRESy
SPORTSERVICE, Inc. jACon.s bros.
pHWRST atPG. BUFFALO, fi Y^'^
7-foot area for merchandise display.
This unit is one of many being installed
by the company for Warner Theatres of
New England of which Max Melincoff is
district manager. Louis Klebenov is the
general manager of the Sanitary New England
company. Sanitary is a subsidiary of
ABC Vending Corp.
Liquid Carbonic Corp.
Personnel Changes
p. F. Lavedan, president of The Xjquid
Carbonic Corporation. Chicago, announces
that Allan W. Walter has been appointed
financial vice-president. Walter comes to
Liquid Carbonic from Magnavox where he
acted in a consulting capacity.
W. D. Jordan, vice-president of Liquid
Carbonic's fountain-cabinet division, announces
that Ford SeBastian has been appointed
manager of the ice-cream cabinet
department.
Walter Ermer has joined Liquid Carbonic
as a cabinet sales supervisor in the Eastern
region with headquarters in New York.
Confectionery counters and stands have
been installed in 11 B&F theatres by Theatre
Confections. Ltd., a Famous Players-
Canadian subsidiary.
^"^NATION S FAVORITE
.'.
mate Profits foryou!"
HOWARD C.
TLNe
AMERICAN POP CORN CO.,
SMITH. Presidenl
r^,
SIOUX CITY, IOWA
40 The MODERN THEATRE SECTION

I
we're
I
I i.UVtEllTlttlliS rCitzu D3ar AH INTEGRAL
PART OF A NEW THEATRE
by WILLIAM J.
McNULTY
wHEN THE Franklin and Herschorn
interests penciled out sketches and plans
for a new theatre to replace the old Community
Theatre in Halifax, N. S., they included
a smart fountain and bar: one that
accommodates 23 persons at one time.
The location of the new Vogue is in the
midst of one of the busiest retail business
zones in the maritimes, and a very thickly
populated city area. The building is 150
feet long. 50 feet wide and about ditto for
height. Red brick, steel and concrete were
used in construction. The front is about
equally divided between imported buff
brick and black structural glass. Under
the ornamental brick and the black glass
squares, the latter with extruded aluminum
moldings, is Indiana limestone. At the
bottom are two large plate glass windows,
four Herculite doors for the theatre entrance,
two single doors, one at each end
of the front. The boxoffice is just inside
the entrance and to the left. All trimmings
for the glass, including the boxoffice are
of anodized aluminum.
The large lobby floor is covered with
terrazzo tile: walls are pale blue and spot
lighting prevails.
Entrance Prom Sidewalk
Part of the lobby space, on the right
righting and lefting from the angle
of the invader) is for the large and ritzy
fountain and bar. There is an entrance
directly from the sidewalk as well as via the
Herculite doors.
The fountain is 38 feet long and of stainless
steel. Stainless steel is also used for
the numerous appliances such as toasters.
mixers, etc. At each end of the fountain is
a set of corrugated fluorescent lights in
three always-moving colors. Stools for the
bar are of stainless steel with green leather
tops. The bar which is 48 feet long, and
reverse "S" in shape, is made of colored
marble. There is also a small bar for candy
near the aluminum and glass doors.
On the menu are six varieties of sundaes,
including a Vogue special: six super specials
in ice cream and fruit combos: large
and small sodas and carbonated beverages:
seven kinds of salads, wide selection of
sandwiches. The eat-and-drink staff numbers
six persons. The hours are from 9
a. m. to 11:30 p. m. The latter catches the
theatre leaving crowds, not only from the
Vogue but also the next door Casino of the
Odeon chain. This service which appeals
directly to sidewalk crowds has its base
within a few feet of the plate glass front,
and is the first such in the theatre trade
in the maritime provinces.
Prom the lobby and foyer, we go up the
wide and short stairs to the dual auditorium.
At the head of the stairway is a
standee rail of kiln-dried birch. The stairs,
aisles, and stage front, have thick, red
keynoted carpets covering the concrete
floor. All seats are of red foam rubber
with birch and metal for the balance. The
staggered plan has been used in the seating.
Six seats have been equipped for the
deaf.
Over the plaster in the walls and ceilings
are recessed acoustical, soundproof
breaks.
Decoration is in yellow, rose and blue
for walls and ceiling. Lighting is concealed
This is the Vogue's refreshment bar. It is 48 leet long and is of stainless steel. There aie six
employes on duty when the theatre is open for business. This is the first such operation in the
theatre trade in the maritime provinces.
EXTERIOR of the Vogue Theatre, showing the
refreshment "center" at the right. The bar is on
integral port of the theatre building and may be
entered from the street or foyer.
and in several colors. The screen is of
plastic and in one piece. Curtains are of
grey fibre glass. In grading the concrete
floor, the saucer design was introduced.
Heating and air conditioning have been
linked for separate winter and summer operation.
A low-pressure steam plant in the
basement forces hot air through systems of
ducts, providing heat and ventilation that
are free from draft. In the basement, besides
the heating and air conditioning
equipment, are several storage rooms, including
one for the eat-and-drink service.
In the projection room are two machines,
latest type: light lamps: an explosive
and smoke control tower, escape
hatch for projection room staff, emergency
lighting system, generator, toilet and wash
bowl for projectionists.
Symbolic of Youth
On each side of the building are two
emergency exits. Over the Herculite doors
is an entrance-wide frame for large letters
naming current bills. Above is a dual
electric sign marquee, projecting out from
the building, with Neon lights in a flashing
variety of colors twice spelling "Vogue"
in capitals, the two joining in a "V."
The Vogue is fully symbolic of youth,
as represented by the two young men Mitchell
Pranklin and Peter Herschorn. who
were largely responsible for the planning,
construction and equipment of this up-todate
entertainment center. FYanklin is
the only son of Joseph M. Pranklin, president
and founder of P&H. Herschorn is
the only child of Myer Herschorn, who had
been vice-president of P&H for many years,
before he died last summer.
BOXOFFICE :: June 19, 1948 41
i

Confection Sales Are Becoming
Big Business in
Portland
pORTLAND exhibitors have discovered the "gold mine" in the
confections and beverage business, and the west coast city
today is doing one of the top merchandising jobs in this hne in
the country.
The trend toward lobby merchandising began shortly after
the end of the war, and the confections and cold drinks supply
as well as construction materials required for candy and beverage
bars eased. Virtually all theatres have now been equipped
with modern "bars" merchandising popcorn, candy in both
bars and boxes, a selection of cold drinks, frozen candy bars and
ice cream.
The desirability of this all-out confections sales policy has
met with the complete favor of patrons, who find it convenient
to have the complete line available at the theatre—instead
of searching out after-theatre sweet shops.
Business is good despite the fact that the theatres offer
standard five-cent drinks and ice cream at a dime and get six
cents for candy bars. The price schedule has been no deterrent
to customer buying. Some of the theatres have gone in for
elaborate bars, featuring virtually everything a patron might
want in the way of confections. Specially-built units provide a
battery of beverage dispensers, nooks in which to place the
popcorn vending machine so that the machine looks like part of
the bar itself, and long rows of cases for candy.
Actually, business has grown to such proportions that the
Portland department of health has been forced to assign eight
inspectors, on a district coverage setup, to police theatre sanitation.
Girls employed behind the refreshment bars are now
required to hold health cards which, in the past, has been required
only of employes in cafes and restaurants.
The accompanying photographs show the expansion of refreshment
bars in two Portland theatres. At the top is the new
bar at the Mayfair Theatre, a J. J. Parker-Hamrick-Evergreen
operation—with Manager Herbert Royster. The lower photo
shows two of the girls at the long-style bar at FYank Pratt's
Paramount Theatre.
New Revenue Stimulant
by Anderson & Wagner
Self-contained, compact and eliminating
the nuisance of handling empty bottles is
M)DABAR
the new Everfrost soda bar, designed for
use in theatre lobbies as an addition to
various types of refreshment concessions.
Designed and manufactured by Anderson
and Wagner, Inc., of Los Angeles, the
Everfrost contains a refrigerated carbonator
and water cooler and a hermetically
sealed compressor concealed in the base of
the unit. Space is provided for a squat
tank of gas and, for installations where it
is impractical to connect to a drain, a portable
drain pan is provided.
The manufacturers claim several advantages
for this method as compared to the
handling of bottled drinks, including a
higher profit on each serving and elimination
of storage problems and loss through
breakage of bottles.
The Everfrost is designed to accommodate
two standard dispensers.
On Fountain Planning
The Liquid Carbonic Corp. of Chicago
has just published an informative booklet.
"Planning Your Fountain for Maximum
Profit." Many important factors which
should be considered in planning a new
fountain are revealed in the booklet, which
also tells how to lay out a fountain adequately.
A copy may be obtained by writing
to The Liquid Carbonic Corp., 3100
South Kedzie Ave., Chicago, HI.
Bobtail Fountain Offered
By Liquid Carbonic
Here's a new 6-ft. 6-in bobtail fountain
recently added to the line of Liquid Carbonic
Corp., Chicago.
The new unit incorporates three basin
sinks 10 in. by 14 in. by 12 in. deep with
two combination swing faucets. It will be
available in either single or double station
with provision for the addition of a third
draft arm. The bobtail fountain may be secured
in self-contained or remote models.
For further details write the Liquid Carbonic
Corp.. 3100 S. Kedzie Ave., Chicago
23, 111.
Clean up, paint and repair now so that
only minor maintenance will be required
during the busy fall and winter seasons.
42 The MODERN THEATRE SECTION

J
Railock Letter Mounting
For Wagner Signs
Featuring the protection of General Register's
Autoticket Control system, the Stub
Rod Control Box is designed to end ticket
manipulations and irregularities by providing
constant tight control of ticket stubs.
In operation, the Stub Rod Control Box
is placed at the door where the doorman
takes tickets and tears them, handing onehalf
to the patron in the usual way. The
theatre's stubs are then deposited in the
box—one or more stubs at a time, and they
are automatically filed in the sequence in
which they have been collected and are retained
in that exact order under lock and
key until removed by exhibitor or delegated
representative. The box operates a
week or longer without unloading. Stubs
are easily removed without interrupting its
operation.
Stubs are removed on sealed, numbered
strings, segregated by days, and each daily
string of tickets may be analyzed to show
admissions by hourly periods, time record
of cashiers, and doormen, etc. All ticket
irregularities are immediately revealed.
The Stub Rod Control Box has no moving
parts and can be easily moved from
door to door or any part of inner or outer
lobby.
A new and additional installation mounting
Representatives in leading centers who
have been appointed to handle distribution
for their Railock letters has been an-
include:
nounced by Wagner Sign Service, Inc., Chicago.
These letters in sizes from 6 to 30 Capitol Theatre Supply Co. and Globe
Boston: National Theatre Supply Co.,
inches can now be prepared for standee Ticket Co. New York: National Theatre
mounting on parapets or cornices.
Supply Co. and Joe Hornstein, Inc. Philadelphia:
The installation of an angle-iron bracket
National Theatre Supply Co. and
at the base of the letter is made before the Blumberg Bros. Baltimore: National Theatre
Supply Co. and Dusman Co. Wash-
letter is finished so that the screw heads
on the face of the letter are finished the ington, D. C: Elmer H. Brient & Sons,
same as the customer's specifications. -If Pittsburgh: National Theatre Supply Co.
the installation is to be made on stone, cement
and Alexander Theatre Supply Co. Cleve-
or brick, Ackerman Johnsons are
furnished: if on wood, wood screws; if
sheet metal, sheet metal screws or bolts. to desensitize the olfactory nerve of individuals
Descriptive literature will be sent free
near the deodorant.
to anyone addressing Wagner Sign Service, Odorid is an odorless powder. It is said
Inc., 218 S. Hoyne Ave., Chicago 12, 111. to be nontoxic, noncaustic, noncorrosive
and harmless to humans, animals or birds.
American Processing Deodorant
Additional information may be obtained
by writing to the American Processing Co..
Works on Different Principle
Hippodrome Bldg., Cleveland, Ohio.
A deodorant which operates on a different
principle is found in Odorid, now being
Distributorship Is Made
marketed by the American Processing Co.,
Cleveland, Ohio.
For Floor Machines
Odorid works on the principle of surface Distributorship of the newly-developed
absorption. According to the manufacturer,
Corbin electric floor machine, has been an-
it attracts millions of little particles nounced by West Disinfecting Co.
which travel on smell waves, just as sound These units, products of Corbin Screw
travels on sound waves and holds them to Div. of the American Hardware Corp., are
eliminate the odor. This differs from other available in twin brush or reversible single
deodorants which either send forth an brush models. According to the manufacturers,
odor to mask an unpleasant odor, or serve
the machines can be used for floor
DEVICE TO CONTROL TICKET MANIPULATION
i
land: National Theatre Supply Co. Columbus,
Ohio: American Theatre Equipment
Co. Cincinnati: Midwest Theatre Supply
Co., Inc. Louisville. Ky.: Falls City Theatre
Equipment Co. Indianapolis: National
Theatre Supply Co. and Midwest Theatre
Supply Co. Detroit: National Theatre
Supply Co. and Ernie Forbes Theatre Supply.
Chicago: National Theatre Supply
Co. and Abbott Theatre Equipment Co.
Memphis: Monarch Theatre Supply, Inc.
Miami: Joe Hornstein, Inc. Toledo: American
Theatre Supply Co. and Theatre
Equipment Co.
scrubbing, dry-cleaning, shampooing, polishing,
buffing, light sanding, honing and
steel wooling. Literature and additional
information may be obtained by writing to
West Disinfecting Co., 42-16 West St., Long
Island City 1, N.Y.
43

I
'
> DRIVE-IN
i
; DRIVE-
Universal "Mark-Rite" Junior
Announced by Universal
A companion to their de luxe portable
line marking device, Mark-Rite Junior,
has been announced by Universal Mfg. and
Sales Co. The Junior finds use around
drive-in theatres for marking direction
lines and in regular theatres for sidewalk
signs. It paints bold lines while being
pushed at walking speed. Cleaning is done
by flushing container, valve and brushes
with gasoline or thinner. Further details
on this product may be obtained by writing
to Universal Mfg. & Sales Co., 8716 Santa
Fe Ave., South Gate, CaUf.
Topflight Advertising Tape
Promotes Features
Now available to motion picture exhibitors
is a spot-promotion mediimi in the
form of cellulose adhesive tape. Its ease
of application and varied uses make it
particularly interesting to promotion men
in this industry.
Topflight tape may be placed in telephone
booths, on telephone books, on table
tops and cash registers, inside windows,
doors, under glass counters and even on
hotel or restaurant menus.
One exhibitor used these advertising
strips on toy balloons and gave the balloons
to the kiddies on a street corner in his city.
Because of its brilliant, colorful appearance
and glossy sheen the tape stays neat
and attractive. When it has served its
purpose it comes off clean, without residue.
According to reports of theatremen who
have used it. Topflight advertising strips
are an especially effective lowcost means
of advertising motion pictures in small
towns and city neighborhood theatres.
Topflight self-adhesive tape which is
made in a wide variety of colors and widths
ranging from V2 in. to 2 in., is processed
by the Topflight Tape Co.. York, Pa.
Drive-In Ticket Control
By General Register
Control of ticket- issuing and collection
in drive-ins is now readily available to exhibitors
through control systems and
equipment designed by the General Register
Corp., Long Island City, N. Y.
The systems give owners a constant
check on both the sale and collection of
[ORI»t-INTMitr».
mw TMH, » '• ;
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012533
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DRIVE -IN Tkoitre
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Drive-in ticket issued by Automatickel machine.
Patron's stub shows ai a glance number ol admissions
which have been paid.
A RESEARCH BUREAU
The MODERN THREATRE PLANNING INSTITUTE
825 Van Brunt Blvd.,
Kansas City 1, Mo.
Gentlemen:
for MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
Please enroll us in your RESEARCH BUREAU to receive
released, on the following subjects for Theatre Planning:
Acoustics
Air Conditioning
Architectural Service
n "Black" Lighting
n Building Material
n Carpets
Coin Machines
Theatre
Address
Complete Remodeling
Decorating
n Drink Dispensers
D Lighting Fixtures
D Plumbing Rxtures
n Projectors
n Projection Lamps
6-19-48
information regularly, as
n Sealing
n Signs and Marquees
D Sound Equipment
Television
n Theatre Fronts
Vending Equipment
D Other Subjects:
Seating Capacity
tickets, with the important advantage of
being able to tell by a glance at the issued
ticket oi- patron's stub, the number
of admissions which have been paid for in
any car.
One system designed for larger drive-ins
which have a box-office or tool booth,
includes a special Automaticket ticketissuing
machine for the sale of tickets and
a Stub Rod control box to keep track of
stub collections. The specially-printed
ticket which is issued is perforated lengthwise
and may be handed to the patron or
inserted under the automobile windshield
wiper.
The stubs are deposited in a control box
where they are retained in numerical order
of collection, under lock and key, to be
transferred later to a serial-numbered
sealed string, for checking and analysis.
For smaller drive-ins. General Register
has developed a drive-in Automaticket portable.
This compact machine weighs only
3I2 pounds and is carried by the ticket
employe on an over-the-shoulder strap.
enables the drive-in theatre to use "roving"
cashiers so that tickets may be sold
anywhere between highway and entrance
to the theatre, pre-selling to clear away
traffic jams.
This system utilizes consecutively-numbered
tickets which are inserted in the
Portable in packs up to 500. One ticket is
issued to each car. At time of issue the
ticket seller writes on the exposed face of
the ticket to be issued the number of
occupants in the car. As the numbers are
It
City
;
Signed
•• State
(Owii»r-Manager)
(Continued on page 46)
The MODERN THEATRE SECTION

27;!^THEflTRECRflFT:
MOBILTONE
On - QoA. Sftieahe'ii,
LEAD THE FIELD
lieautif,—
in
BUY DIRECT
AND SAVE
Hoi Sold Through Dealers Anywhere
* Heavy Gauge Aluminum Precision
Stampings—NOT Thin Porous Castings.
* Frosted Iridescent Anodizing Guarantees
Permanent Finish! Cannot Rust or
Corrode.
* Heavy Duty 11-foot Kellogg Koiled
Kords — Standard Equipment.
* 51/4 inch General Electric All-Weather
Aluminum Voice Coil Speakers! (newest
development)
* No Posts to Thread!
* Built-in Volume Controls!
* Our Engineering Staff Always at Your
Service!
Patents Pending
Per Complete Unit
For Two Cars
includes
"KOILED KORDS"
Immediate Delivery
"•^«a^Mj
u u
S'lsbury Dnve-In. Salisbury. N. C.
Manuiactured and Fully Guaranteed by
THEATRECRAFT MANUFACTURING CORP.
1878 East 18th St.
Cleveland 14,
Ohio
superior 3912

Your Theatre Front Has a Future
^ WHEN YOU INSTALL..:
News of What's New in
Modern Theatre
Equipment
(Continued from page 44)
written, a ribbon duplicator within the machine
records these details in multi-colored
indelible ink on the back of the patrons'
ticket as well as on a duplicate ticket which
remains sealed in the machine.
Complete details including recommended
installations may be obtained by writing
General Register Coitj., 36-20 33rd St., Long
Island City 1, N. Y.
THEATRE DISPLAY SYSTEMS
EXTRUDED
ALUMINUM
CONSTRUCTION
mox"""'" .
J
olumilost
the ""
ma.ntenanceV
Think of it! Maintenance
is liinited to on
occasional wiping with
damp (loth.
1
"Jacknife" Hinge Featured on
New Guth-Lite
A new fluorescent fixture has been designed
by the Edwin F. Guth Company to
eliminate much of the high cost in
maintenance and installation. Called the
Guth-Lite, it is said to be new and different
in concept, design and performance,
featuring the unique "jacknife"
hinge which does away with much bother
and inconvenience. For servicing and
cleaning the Guth-Lite, a light-weight
maintenance rod is included. In order to
change a lamp or starter all that needs be
done is to lower the reflector assembly
which includes all the component parts
with the maintenance rod. This takes but
a twist of the wrist. The manufacturer
states that the "jacknife" hinge affords
easy joining and disjoining and the entire
assembly may be cleaned at floor level
without using a ladder.
The two-piece "jacknife" construction of
this unit is said to make possible economical
installation short cuts. The separate
channel weighs only ten pounds, so
one man can mount it. The channel is
quickly mounted because the separate re-
LIN£
The purchase of Sealuxe display systems Is
not an expenditure. It is not necessary for
your theatre front to be untidy or have a
nondescript appearance. It is cheaper to
do it the right way.
Underneath the sparkling "alumilite" finish
of Sealuxe Theatre display systems, lies
a scientifically engineered product built
of hollow aluminum extrusions that will outlast
the life of any building . . . And with
no maintenance'
Consult your National Theatre Supply representative
TODAY.
Distributed
by
A few territories are available for
distributors. Wire or write for details.
J. P. ADLER—President, Adler
Theatre Company, Inc., Marshfield,
Wisconsin—says:
"RCA Service rates 100 per
cent with us; never a failure
in ten years."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Adv.
46
The MODERN THEATRE SECTION

!
A
I
I
!
Lok-Tite
I
ficient Illumination with two 40W or two
accessories and is joined to the channel by
the new type hinge.
The Guth-Ldte is engineered for efficient
illumination with two 40W or two
lOOW lamps. It has an attractive radiantglow
appearance when illuminated. This
luminous effect is produced with side and
spill lighting, without the use of glass or
plastic panels. For complete details about
the new Guth-Lite, write The Edwin F.
Guth Company, St. Louis 3, Mo.
Wall Speaker Enclosures
Announced by Jensen
Two wall-mounting enclosures, one for
8-inch speakers and the other for 6-inch
speakers, have been announced to the
trade by Jensen Mfg. Co. of Chicago.
Model H-81 reflex sector cabinet for
8-inch speakers, illustrated here, fits
anywhere—in 90 degree corners, flat on
walls, or at intersection of wall and ceiling.
Mounting may be singly, in pairs, or in
clusters around a post to attain wide-angle
distribution of sound. The cabinet is of
wood composition with frame of hard wood.
Finish is of brown opaque lacquer with
chrome trim. Cabinet height is 22 ',2 inches,
width 17^4 inches and depth 8 '2 inches.
Model J-61 is a peri-dynamic enclosure
m
to prevent disconnection on all types of
electrical equipment, the plug will not pull
from the outlet, and a tight safe connection
is assured.
The plug itself, of durable hard rubber,
is attached inside a metal holder. Projecting
ears on the holder engage under specially-formed
receiver prongs on the wall
plate and only a quarter turn will lock the
connection.
Further details may be obtained by making
inquiry to the Lok-Tite Mfg. Co., 1050
Sherman St., Denver, Colo.
Light is your best decorative element both
inside and outside. Perfect enhancement
and coloration can best be achieved by the
latest types of lamps and fixtures.
IN
SMALL
NEIGHBORHOOD
Container for Inflammable
Waste Available
A new container for storing oily rags
and similar inflammable waste is announced
by The General Detroit Corp.
Called Safe-Guard Combustible Waste
Cans, the new containers are available in
both pedal and manually operated models,
and in 7, 9, 12 and 15 gallon sizes.
The new container has a cylindrical
body which extends all the way to the
floor; a bottom which is recessed and
soldered into the can for extra strength;
and a strong carrying handle which is
riveted to the body of the can as well
as to the lid. Heavy circular beadisg
(Continued on following page)
IN
THE LARGER
METROPOLITAN
THEATRES
Pictured (left) is the palatial
Mexican Teiilro Juarez, one of
the world's finer theatres using
DeVrv "12000 Series" theatre
equipment to faithfully present
the producer's finest.
THEATRES
DeVrys are building audience
satisfaction in theatres
like the 250-seat New Era
at Harvey, 111.
designed to house 6-inch speakers. This
cabinet is finished in simulated brown
leather with grained effect and chrome
trim. Height is 16% inches width 12%
inches, depth 6 1/4 inches. Both cabinets
are furnished with brackets and screws for
mounting.
Study this sturdy projector pair pictured
in the New Era Theatre's tidy booth.
Then realize that whether you are a metropolitan
exhibitor or a neighborhood
operator, you can now afford perfection in
projection with DeVry's "12000 Series"
theatre equipment.
Lok-Tite Cord Plug
Hold Securely
plug and wall-plate unit, constructed
to maintain tight connections for electrical
oulets, has recently been developed by the
Mfg. Co., Denver Colo. Designed
Comple*®
Satisfaction
in Theatre
•'
Seating
./5 HELPING EXHIBITORS BUILD "BOX OFFICE"
In the display room of your
theatre supply dealer... in the
projection booths of many of the
world's finer theatres. .. and in a
daily increasing number of model
drive-ins you can see DeVry
"12000 Series" projectors and
amplifiers,
speakers, in action.
and DeVrv in-car
FOR THE PERFECT SHOW
Indoors or Out
n5^*DEYRY
DeVry Corporation, 1111 Armifage Avenue
Chicago 14, Illinois
Nome
Please rush information on [j "12000 Series" Proiectors
""12000 _ Series" Amplifiers; Q In-Car Speakers
Address-
^
City_ _Zone_ -Stote-.
^

Jo|)_Performaiice
Cleans Up
News oi What's New in
Modern Theatre
Equipment
(Continued from preceding page)
The NEW Ideal "Tank-Type" Cleaner offers you
the potent box office appeal of a thoroughly
clean theatre—at lower cleaning cost than for
the "once-over" treatment of ordinary cleaners.
For here is the cleaner that thorough-cleans
everything — and does it faster. Its specially
designed attachments easily get at the hardto-reach
places from floor to ceiling — in seats
and draperies. A single pass and the supersuction
of its IV3 H. P. motor picks up dust
and litter — even water and deeply embedded
dirt in rugs. The 30 -ft. cord permits 2700
sq. ft.
of coverage from a single outlet.
IDEAL
The New IDEAL
Tank-Type "
'Dc^ttcj&uted
Cleaner
The Ideal Cleaner is easy to use. It rolls
with fingertip lightness on large 5-in. diameter
wheels. Front SWIVEL WHEELS and
TURRET INLET that swings in a full circle
allow the Cleaner to follow every movement
of the operator. Though only 17in. wide, its
low center of gravity prevents tipping. Easy
to empty, too — just remove the vacuum sealed
cover (no nuts or bolts) and lift out the bag
and tank in a jiffy. IDEAL INDUSTRIES, Inc.,
Sycamore, Illinois.
ASK fOR FREE DEMONSTRATION
Get first hand proof of Ideal's better, easier
cleaning. Let your wholesaler give you a free
demonstration of this new "Tank-Type"
Cleaner; also of the "Hand-Type" Cleaner.
Call him TODAY.
'J^nw*^
AMERICA'S LEADING WHOLESALERS
Canadian Distributor: Irving Smith, Ltd., Montreal
I
around the top and bottom serves to
reinforce the can. The entire container
is constructed of heavy gauge rustproof
zinc coated steel.
The foot-operated models of Safe Guard
containers are designed to be easily operated
with either the right or left foot.
Double operating arms are provided
which equalize the pressure load when
the pedal is depressed and minimize strain
on the hinge.
Safe Guard Combustible Waste Cans are
approved by Underwriter's Laboratories.
Immediate delivery can be made. Prices
and full specifications are obtainable from
The General Detroit Corp., Detroit 7, Mich.
r
YOUR ASSURANCE OF THE
WENZEL
"Smooih-Running"
PROJECTOR
You are assured of "Smooth-Running" performance
with the Wenzel time-proven projector.
Use Wenzel's precision replacement parts . . .
and your present equipment will do a smoother
running job.
Write for folder No. WC-19 on
PRO -4 projector mechanism
WENZEL PROJECTOR COMPANY
2509-19 S. Stale SI. Chicago 16. III.
DAVID FLEXER— President, Flexer
Theatres of Tennessee, Inc.; Flexer
Theatres of Mississippi, Inc.; Flexer
Drive-In Theatres, Inc.— says:
"AH our theatres are free of
any projection-room trouble due
to our RCA Service contract."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey
Adv.
48 The MODERN THEATRE SECTION

New In-the-Car Speaker
By Dawo Company
In announcing a new in-car speaker No.
7600 set for drive-in theatres, the Dawo
Company of Toledo. Ohio reveals the following
information:
In designing the new speaker set. consideration
was given to the wants of theatre
owners and the results are a compact,
efficient design. The speaker case
measures4^8 in. wide. 3^8 in. thick and 6'2
in. high. Speaker cases and junction boxes
are finished with hard-wearing hammerloid
finish. The speaker used in the No.
7600 set is a 4-inch new design waterproof
speaker processed by the Dawo Co.
Additional information may be obtained
by writing to the Dawo Co.. Box 982. Toledo
1, Ohio.
when highline power fai'/sJ
New Plastic Material
By Bolta Products
Boltaflex Junior, a new .012 gauge allplastic
upholstery material has been announced
by Bolta Pi'cducts Sales.
This material was developed to fill the
demand for a lightweight, inexpensive material
suitable for applications which do
not require the strength of .022 gauge plastic.
In theatres it may be utilized for jobs
such as wall coverings, decorative wal:
panels, concession bar fronts.
Boltaflex Junior will be available in fifteen
two-tone antique crush, fifteen solid
base and three Spanish crush colors. The
colors range from delicate pastels to brillant
hues.
Additional information is available from
Bolta Products Sales. Inc.. 151 Canal St..
Lawrence, Mass.
Semi-Professional Splicer
By Bell & Howell
A combination 8mm and 16mm semiprofessional
splicer for heavy-duty use has
been announced by Bell & Howell. Chicago.
In one operation, says B&H, the new
splicer shears both ends of the film diagonally
and applies pressure to the film ends
while they are being cemented. An electrical
element in the base, operated by alternating
current, heats the shear blades.
The splicer is 6"4 by 5 '2 by 3^2 inches
and weighs three pounds.
Edgar Shoeffer, Manager, Roxy Theatre,
with Onon Standby System.
Plant runs on natural gat.
Hoxy Theatre, Slippery ffocJt, Pa.
Protected by Onan Standby Powf
Power failures are costly to theater operators.
Refunds must be made to disappointed
patrons, and there's always the
possibility of panic in the darkened theater.
You can protect yourself by installing a
low-cost Onan Standby System. The generating
plant starts automatically when
commercial power fails, takes over the
power load without interruption, stops
automatically when commercial power is
restored. Requires little maintenance between
periods of operation. Shipped complete,
ready to run. Easy to install . . . requires
little space.
Pennsylvania State
Approved
Onan A. C. Standby Plants
trom 1000 to 10.000 watts,
equipped with specified controls
and accessories are fullyapproved
by the Pennsylvania
Industrial Board. They
are recommended for standby
installations everywhere.
For further infoimation write Bell &
Howell Co., 7100 McCormick Road, Chicago
45, 111.
Video Filter Co., Yonkers, N. Y., recently
brought out a new item of television equipment—a
neutral-density light filter.
nan
PRODUCTS
D.We ONAN & SONS INC.
5122 Royalslon Ave., Minnsapolit 5, MInneiela
ONAN STANDBY POWER
BOXOFTICE June 19, 1948
49

I
i
THE
I
THEATRE FLOOR ENAMEL
UNPARALLELED CONCRETE FINISH!
• FIRE RETARDANT • LONG WEARING
• WASHABLE ABRASION RESISTANT SURFACE
MANUFACTURED BY
^
VORAC COMPANY
Rutherford, N.J.
Oistributed by
NATIONAL

MONTREAL,
1
Devises
m ỊTH THE CLOSE COOPERATION Of Sam
Handler, division supervisor, I have devised
what I beheve is a new method of repairing
ruptures and pinholes in finned
cooling coils.
The newly-devised method circumvents
many of the difficult tasks of the currently-accepted
procedure. Under the present
routine when a rupture or a pinhole is discovered
the tubing must be meticulously
prepared for proper soldering. The first
difficult problem is uncovering the tube
that is leaking. If it is one of the surface
tubes the job is a simple one; but if it is
found to be buried further within the coil
all the tubes in its path must be severed
to get at the point of rupture. This, of
course, multiplies the niunber of joints
necessary to complete the repair. The
fins on all the broken tubes must be
stripped off one inch on either side of the
breaks. Both sides of the cut tubes must
be filed clean and rubbed with emery cloth
to prepare the surface for soldering. Fluxing,
tinning and careful soldering must be
done at each joining with the use of an
acetylene torch. Even the most expert
solderer cannot guarantee the complete enclosure
of solder at the rear of each broken
tube. At best, there is a great dependence
on the capillary adhesion of the solder to
complete the joining in the rear. This is
true of the original break and of eveiT
other necessary one to get at that one. Another
hazard in this method is the time
consuming requirement of insuring that
the tubes are rid of all traces of water in
order to make a secure solder joint.
Compare this unpleasant chore with the
DAVID S.
MOLIVER — Owner,
David S. Moliver Theatres, Philadelphia,
Pa.—says:
"For twenty years I have relied
on RCA Service in my
theatres. Need I say more?"
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of Ainerica,
Camden, New Jersey.
Inexpensive New Method to
Adv.
Repair Cooling Coils
by JACK SIEBURT*
more simplified version to follow:
As in the old soldering method the fins
on both sides of each break ithe original
and the inflicted ones to get at the original
must be removed one inch en either
I
side of the break. A half-inch segment
of the tube at the break is removed by hack
saw; a compression type brass coupling
of the same OD as the tube is attached
first to one open end, tightened with end
wrenches and similarly attached to the
other open end; thus completing the joint.
Ihis type joint will normally withstand
pre.ssure far in excess of the pressure developed
by the commonly used well pump.
These simplified joints may be disconnected
and reconnected at will for any future
repairs in the same area. Compare
that with the inflexibility of the soldered
joint.
Even the tools required under the revised
method take the job from the sphere of a
skilled mechanic to the field of an allround
handyman. Under this method all
that is needed is a hacksaw and two open
end wrenches; whereas the first course required
an acetylene torch with gas supply,
solder, flux, file, emery cloth, and a prayer.
'Maintenance Dept., Interboro Circuit.
AHE YOU HITTING or MISSING
, . . with your Present Method of
INSeCT CONTROL?
Seeking a positive "hit-and-kill" way of solving your insect problem?
The neiv WEST YAPOMAT—filled just once \dth West Vaposector
Fluid* gives you "sure-fire" control of roaches and similar crawling
insects within areas of 50,000 cu. feet. "Effective KUl" oi flying insects
in areas up to 100,000 cu. feet is also accomplished.
The West Vapomat actually penetrates the "Hidden Breeding Places"
in your building—its tiniest cracks and crevices. Completely automatic,
economical, light and easy to operate—merely set time clock and plug
into AC or DC outlet, no manual attendance required.
A prompt, dramatic ilrinoiistration by one of West's
trained specialists ivill quickly convince you! MAKE US
PROVE WHAT WE SAY! WRITE US ON YOUR BUSI-
NESS LETTERHEAD NOW!
*West Vaposector Fluid is obtainable in non-inflammofa/e, odorless and regular
forms. Non-toxic as well as non-staining. West Vaposector Fluid is unsurpassed in
insect killing efficiency and economy.
PRODUCTS THAT PROMOTE SANITATION
WES
(DISINFECTING 42-16 West Street
Long Island City 1, N.Y.
WEST DISINFECTING CO. LTD., 5621-27 CASGRAIN AVE
,
P. Q.
BOXOFFICE :: June 19, 1948
51

A Memphis Exhibitor
Discovers
combines the cushioning factors
which afford comfort under
foot with the long-wearing
qualities which heretofore
have usually ruled out resiliency.
CORRUGATED SPONGE
RUBBER MATTING
Has a Va" corrugated rubber mat
ting top surface which is applied to a
3/16" sponge base, thus combining the
outstandingly popular features of both
corrugated matting, known for its serviceability,
and sponge rubber, which affords
comfort and silence. Easily handled and
easily
cleaned.
jy NULL ADAMS
When he became weary of having somebody
stick his fcot between the cushion and
the back of the seat in front of him and
liowl in anguish when another patron
Hopped down on it, babies in their mothers'
laps get their feet crushed, and of women's
dresses getting caught in bolts, Kemmons
Wilson, owner cf the Airway Theatre, Memphis,
tore out all the old seats and installed
new Kroehler pushback chairs.
The installation cost $19,000 and 100 of the
theatre's seating capacity were sacrificed in
the process. Other improvements brought the
modernization cost to $35 000.
"When you emerge teary-eyed from a theatre,
it should be at the fate of what happened
on the screen and not from having your toes
spiked or your eyes elbowed," Wilson reasons.
The last two months he has taken other
liazards out of theatregoing. He has put
chatty kid and crying babies behind soundproof
glass.
When you enter the Airway, you relax in a
rosy aura. The upholstered lounge seats are
rose-colored. Walls and ceiling are rose.
The screen glows like a red sunrise.
And your state of mind stays rosy after the
lights go down. When a late comer wants by.
you give a little lean forward, a little push
back, and the seat swings you out of his way.
Then you lean back again at a restful 35-
Air CMdithn
y^r Theater at
10W£ST COST!
You Can Sell Comfort
Kemmons Wilson, a little on the tubby side himself,
sho\vs there is plenty of room for passing
as Betty Sowell, cashier, slides back in one of the
new seats. Manager Bill Weaver, behind her,
smiles as his feet remain uncrushed in the exhibition.
His choir is in lounge position.
degree angle. You discover, if the picture
tores you, that you can sleep comfortably
without having to collapse your spine.
Your feet WON'T go to sleep, though. The
cushion of the seat is slanted, too.
Airway patrons for a few days thought the
IDEAL FOR USE:
• In theatre aisles, or any place where
carpet runners have heretofore been used
in a commercial field.
• Comes in 36" widths and in lengths up
to 25 yards.
ALSO
AMERICAN COUNTER-TRED
MATTING
EZY-RUG RUBBER LINK
MATTING
PERFORATED CORRUGATED
MATTING
FREE:
For prices and folder, "A mat for
every purpose," for promoting safety
and sanitation, write
AMERICAN MAT CORP.
"America's Largest Matting Specialists"
1719 Adams St. • Toledo 2. Ohio
tluiiU' -^^ds^Skw~
For theater comfort that's refreshing as an ocean breeze
. . . and almost as inexpensive. Ready-Power Engined
Refrigeration operates on natural gas, butane, gasoline ^
or fuel oil. Three phase electric power is not required.
DEPENDABLE KCHDV-POUIEK
ENGINED REFRIGERATION
These units are backed by more than 23 years
of manufacturing experience . . . built for
long life and dependability. Powered by International
engines. Automatic— no special attention
is required. Write The Ready- Power Co.
THE READY-POWER CO. ""3 freuo ave., DETROIT M, MICH.
52 The MODERN THEATRE SECTION

I
i BOXOFFICE
^
management was pulling a sour joke on them.
A trailer was being run announcing that the
new seats had been installed. The management
thought it said they "were going to be
installed soon." Every night when the trailer
In a soundproof "birthday room," Betty Guth
crowned queen of the Whitehaven Pan-American
dance recently, entertains her high school
friends on her i6th birthday. Their noisemakers
couldn't be heard outside the thermopaned room.
On the other side is a cry room for babies.
went on, everybody joined in a sitting
rhumba, but the old seats wouldn't budge.
Finally the new ones were put in, and all
rocked happily together.
Chattering birthday parties are welcomed
to the soundproofed "Birthday Room." Crying
babies can be hustled into another behindglass
booth, where their mothers can see the
rest of the show.
Wilson, who has three small boys of his
own, has thought of sometliing else, too. A
germ-killing light in both rooms keeps
measles or mumps from spreading from one
child to another.
Wilson is so busy as a home builder, partner
in a building supply house. Orange Crush
bottling plant and other enterprises, that he
can give only part time to the theatre. But
his manager. Bill Weaver, is so conscientious
that if the health department doesn't make
its monthly inspection, he calls up and asks
why.
Rest rooms at the Airway have been walled
in pink tones of the nev; aluminum tile.
Lobbies, richly carpeted, feature rose-colored
flex-glass, with gold neon cove lighting. All
fixtures in the remodeling were custom built.
A new molded plastic screen makes the
actors look the same from any angle in the
theatre.
Wilson is out to make his patrons "moviehappy."
So if you have any distracting picture
show habits, like cracking peanuts or
loudly predicting whodunit, you're Ukely one
of these days to find yourself locked in an
Airway sound-proofed "nuisance room." It
hasn't been devised yet. but who knows?
EVAPO-DRYER
Aulomalic
This entirely new automatic
hand dryer is the result of more
than 22 years of experience and
study of hand drying needs In
public buildings.
Eiectric-Aire Evapo-Dryer
permanently solves the paper
towel shortage problem. It is
completely automatic, providing
an uninterrupted hand drying
service. It's the easy, pleasant,
sanitary and modem way to dry
hands. It offers ten distinct advantages
over old-fashioned,
more costly methods.
Write for prices, delivery dates
and list of ten advantages.
ELECTRIC-AIRE
ENGINEERING CORP.
309 Weil Jackion Blvd., • Depl. <
Chicago 6, liilnoii
RECTIFIERS
For Evary Siza Thaatra
FOREST MFG. CORP., 9-11 WEST PARK ST. NEWARK 2, N. I.
4639 WEST lAKE STREET CHICAGO 4 4, ILLINOIS
:: June 19, 1948
53

'.
—
R-E-D-U-C-E
WASHROOM EXPENSE
Albi-R Paint Retards
Spread of Flame
Applied like paint by spray or brush,
Albi-R offers a simple and effective means
of protecting wood, fibreboard, acoustical
board and other interior combustible materials
against fire.
When a surface treated with Albi-R is
exposed to flame, the coating puffs up to
form a heavy protective insulating mat
which localizes the flame and prevents
penetration of heat to the surface underneath.
According to the manufacturers, it
effectively retards the spread of flame even
when over-coated with an oil paint, lacquer,
enamel or wall paper.
Albi-R comes in power form and is mixed
with water. It may be tinted any desired
shade by adding dry colors (except sulfide
pigments). It dries to a smooth, hard, flat
surface. The average coverage for one coat
Is 150 to 200 sq. ft. per gallon, depending
on roughness and absorbent characteristics
of the surface treated.
F\irther information may be obtained by
writing to the Albi Manufacturing Co., Inc.,
29 Bartholomew Ave., Hartford 6, Conn.
Pamphlet Issued
D. W. Onan & Sons, Inc. . . . folder on
portable power plants. Onan electric
plants are made portable by means of carrying
handles and frames and rubber-tired
dollies. Sizes range from 350 to 5,000
watts. Water-cooled, large capacity electricity
plants for trailer, skid or truck
mounting come in 2,000 to 35,000-watt sizes.
„' ^"^^
. i.c^^^^^-'^^^^^^j^^i^^^i^.^
-""*^^
^%>.
3iBRADLEY DUOS
Do The Work Of 6
Conventional Wash Basins
A modern way of reducing
washroom expense is with Bradley
DUOS— the two-ot-one Washfountain.
One DUO takes the
place of TWO single-person wash
basins and requires only 3 piping
connections (hot water, cold,
and drain) instead of the six connections
needed for 2 ordinary
wash basins. Maintenance is kept
to a minimum, water consumption
cut and space is saved.
Bradley DUOS ore also "TOPS"
for sanitation.
|R—=a«There are no
fi
faucet s
hands touch
nothing b u t
the
clean
s pr a Y o I
water.
Foot Control
operation
'»»i e 1 i m i n a t e s
con tagious
faucet c o n-
tacts and danger of skin infections.
A self-flushing bowl prevents
collections of contaminating
water.
BRADLEY
WASHFOUNTAIN
CO.
2363 W. Michigan St.
Milwaukee 1, Wisconsin
Distributed Through
Plumbing Wholesalers
Write for copy of illustrated Catalog 464-D.
A bandy reference guide for sanitary modern
wash fixtures.
^
No Troublesome
Chains or Belts in
SOUNDHEADS
^ v--i.
' *"'*" •*>>>i*aasS*»sSs&,6,ia.«*

I
(Continued
I
cleaner,
'
scrubbing
'
out
]
visible
I
Where
[
a
'
I
with
1 holstei^y
1
able
I BOXOFFICE
.
Theatre Floors:
Proper Maintenance
Protects Investments
from page 13)
handle of the machine, feeding the solution
down behind the brusii. If such a
solution tank is not available, the cleaning
solution can be mixed in a pail and poured
on the carpet ahead of the machine as
needed. Care must be used to apply it
sparingly, just enough to create a good
Too much moisture may cause the
lather.
carpet to shrink and rip at the seams.
In shampooing a carpet, best results are
obtained (avoiding streaks > by operating
the machine in a slightly circular motion
instead of a straight path across the
carpet.
The carpet should be dry-vacuumcleaned
before beginning the shampooing
and then during the shampooing process
a second operator, using the vacuum
should follow closely after the
machine to pick up the dirty
lather. Failure to remove the dirty lather
allows it to sink back into tlie carpet withthe
accomplishment of more than
results. To be sure the carpet will
look clean, but the soil has been removed
only from the tops of the pile and deposited
in the carpet backing.
Picking Up Lather
no vacuum cleaner is available
for picking up the lather, a rubber floor
squeegee and large dust pan are fairly effective,
or large, dry, absorbent cloths on
ordinary mop handles serve by changing
the cloths often as they become saturated.
Stair carpets must be cleaned by use of
hand brush dipped into the cleaning solution
and followed promptly by wiping
a dry, absorbent cloth. Pressure upcleaning
machines are very suitfor
cleaning stair carpets and can also
be valuable for cleaning the theatre upholstery
as well.
The best shampoo is made of cocoanut
oil soap with the necessary ingredients
to dissolve certain water insolubles, and to
prevent mold and disagreeable odors. The
wrong kind of cleaner may leave an offensive
odor in the building for months, so
use discretion in your selection.
Any one of the above operations entails
enough specific directions and suggestions
to justify an article in itself. Therefore, it
must be understood that only the high
points could be touched in this article.
Any requests for further information, or
any specific questions, addressed to the
author in care of this publication will be
gladly answered as nearly as possible and
without entailing any obligation.
Ready-Power Booklet
Wins Award
The Affiliated Advertising Agencies network
silver award for the best trade booklet
of 1947 has been won by Hopcraft-Keller.
Inc., Detroit advertising agency. The
prize-winning booklet was prepared and
produced by the agency for the Ready-
Power Co.. Detroit, manufacturers of engine
generators, engined refrigeration units
and gas-electric power units for industrial
trucks.
Keep the air conditioning system up-todate
and in proper operation. Year-round
temperature control through scientific air
conditioning is important to the health
and comfort of your patrons.
Fine theatres . . . fine films . . . fine equipment— they just
naturally go together.
You get your money's worth out of your projectors,
arcs, and screen— only when using the finest of
lenses. Try the f/2.0 Snaplite Series Il-or the
" T. incomparable f/1.9 Super-Snaplite— in your
projectors . . . and see the difference!
ONE-PIECE
MOUNT
THE LAST WORD IN MODERN
GENERATOR APPEARANCE
THE NEW
STABILARC
HERMETICALLY
SlirKlt-SKAIMJTESSGive You . .
• BRILLIANCE.
• CONTRAST
# SHARPNESS .
VALUE .
. the fastest lenses made: f/1.9
. . with durable coated optics.
. . that only a six-element anastigmat
can achieve.
. . one-piece mount, hermetically sealed to
last a lifetime.
Especially adaptable for use in
DRIVE-IN THEATRES
Write for details
AUTOMATIC DEVICES COMPANY
1035 Linden SI. Allentown, Pa.
Export Office: 220 W. 42nd SI., N. Y. C.
2 Franklin Avenue
Brooklyn 11, New York
Get full details of all Snaplite lenses in Bulletin
204, from your local theater supply house.
K^^^^Mcac
COKPOKATION
:: June 19, 1948 55
*

TESMA
,
Heavy Registration Is Looming For
Sept. TESMA Meeting
Hew Program Equipment
For Pontiac Drive-In
Illustrated here is the new changeable
program sign recently installed in the
Pontiac. Mich, drive-in. In the sign, four
lines of 10-inch Adler Letter Co. "third
Pf LANS ARE being completed for the annual
national trade show of the Theatre
Equipment & Supply Manufacturers Ass'n.
I I
Inc. at the Jefferson Hotel, St.
Louis. Mo., Sept. 28, 29, 30, 1948, which will
make it the largest and most complete exhibition
of theatre equipment and supplies
ever displayed, according to Roy Boomer,
secretary of that association.
There will be many attractions for the
theatre owner. Displays of all that is new
in drive-in theatre equipment, theatre television,
dispensing and vending equipment
in addition to equipment and supplies for
the standard type theatre including everything
from the street to the screen. Theatre
owners from coast to coast are invited
to attend this theatre equipment
market where they will meet the men who
manufacture the products they use and
plan for their coming needs.
The first two weeks booth space was on
sale the following firms reserved space:
Wenzel Projector Co., Autocrat, Inc..
Bausch & Lomb Optical Co., Krispy Kist
Corn Machine Co.. Poblocki & Sons. Drivein
Theatre Mfg. Co.. Forest Electronic Co.,
Inc., Forest Mfg. Co.. Raytcne Screen Co..
Kneisley Electric Co.. Auto-Vend. Inc., Gordos
Corp., National Super Service Co.,
Griggs Equipment Co., Murch Electric
Corp.. Superior Electric Co.. Tol-Pak Co.,
Star Mfg. Co.. Inc.. Lawrence Metal Products
Corp., Da-Lite Screen Co.. Irwin Seating
Co., Supurdisplay, Inc., Krohler Mfg.
Co.. General Register Corp.. Thomas L.
Leedom Co., Automatic Devices Co.. Motion
Picture Machine Co.. Essannay Electric Mfg.
Co.. Motiograph. Inc.. Champion Moulding
Mfg. Co., Century Projector Corp., Radiant
Mfg. Co.. Wagner Sign Service, Inc.,
LaVezzi Machine Works, Radio Corp, of
America, Mohawk Carpet Mills, Inc., International
Seat Corp., Brenkert Light Projection
Co., Ace Electric Mfg. Co.. Robin.
Inc.. Strong Electric Corp., Theatre Specialties,
Inc.. Vallen, Inc., DeVry Corp.,
Neumade Products Corp., Kncxville Scenic
Studios, Baldor Electric Co.. Pronto Pop
Corn Sales, Inc.. Globe Ticket Co.. C. S.
Ashcraft Mfg. Co.. Ballantyne Co., Ideal
Seating Co.. Kollmorgen Optical Corp.. Adler
Silhouette Letter Co.
The Theatre Supply Dealers Association
will hold their convention at the same time
and place. Luncheon and banquet arrangements
have all been completed as
well as special parties for the ladies accompanying
the delegates. Boomer states
that there are still preferred locations
available and same may be secured by contacting
Roy Bcomer, Sec'y Theatre Equipment
& Supply Manufacturers Ass'n.. Inc.,
4356 Washington Blvd.. Chicago 24. 111.
i
^
DRIVE-IN
THEATRE
fiwniiTTrrffiiiifr«[gt

about PEOPLE! and PRODUCT
AMPRO Announces
Personnel Changes
Rank Executive Visits
Bell & Howell Otficials
broaden the scope cf its advertising and
promotional campaign. Within a relatively
short period, manufacturer and consumer
enthusiasm has been achieved, according
to the firm, which manufactures
Boltaflex all-plastic upholstery material.
A well-coordinated program, in'iluding
consumer and trade advertising, publicity,
a comprehensive merchandising campaign
and vast direct mail activities, has been
developed and is now in operation.
1 i
H. R. A. DeJonge of the J. Arthur Rank
organization, recently flew from England
to Chicago to confer with Bell & Howell,
executives on the status of the British
manufacturing program. The British
Acoustic Films Limited, one of the Rank
companies, is manufacturing Bell & Howell
photographic equipment in England under
a long-time licensing agreement,
DeJonge reported that manufacturing
is progressing satisfactorily and that a
substantial quantity of 16mm sound projectors
have been shipped into the domestic
and foreign markets. He also reported
to J. H. McNabb. president of Bell & Howell.
that plants and facilities devoted to production
of Bell & Howell products in England
are being expanded on the basis of
reports coming in from representatives.
The illustration shows J. H. McNabb
demonstrating to DeJonge one of the B&H
products to be introduced this year,
James Lees and Sons
Announce Promotions
Joseph H. McFarland, vice-president
in charge of carpet sales for James
Lees & Sons Co, recently announced several
changes in personnel,
Stanley Bailey, eastern division manager
since 1946. has been made assistant
general sales manager and will establish
headquarters at the company's main offices
in Bridgeport. Bailey will be succeeded as
eastern division manager by Fred J. Lehnertz,
veteran Lees salesman,
Lehnertz will be succeeded in Northern
Michigan by James V, Walters, presently
located in New Orleans, The New Orleans
sales territory will be handled by George
M, Engels, who has been assistant customer
service director in the Bridgeport office.
Other additions to the sales staff include
Harry Hultine. assigned to J. H. Light,
western division manager in San Francisco
and Gordon Gustafson. who goes to the
central division under M. R. O'Hagan in
Chicago.
Bolta Products Intensify
Promotional Campaign
In a series of rapid moves Bolta Products
Sales. Inc., of Lawrence, Mass,, has launched
an expanded program to intensify and
Nerve-center of the entire program is the
new advertising, publicity and sales promotion
department at the Bolta factory in
Lawrence. Mass. Sol Sackel. formerly advertising-publicity
manager for a New York
manufacturer, was engaged to organize
and manage the activites of the new department.
Working with Cory Snow. Inc,
the Boston advertising agency, the new department
has centralized all promotion
activities.
Ready-Power Co, of Detroit. Mich., announces
the appointment cf William Wendt
as district manager for the Southwestern
states of Texas, New Mexico. Oklahoma,
Arkansas and Louisiana,
Raytheon Mfg, Co,'s New York offices
for its equipment sales division, international
division. Russell Electric Co. and
Submarine Signal Co, are now located at
50 Broadway. Raytheon's publicity department
and broadcast equipment sales
remains at 60 E. 42nd St. The New York
office of Belmont Radio Corp, is at 521
Fifth Ave,
Mark S, Hoban has been appointed factory
manager of the Century Projector
Corp. Hoban has had many years cf experience
in this and allied industries, having
been employed by such companies as
Federal Telephone and Radio Corp., Crosley,
Philco and others. In assuming his
duties at Century, he expressed the hope
that he will contribute to the further simplification
and sturdy construction of Century
equipment in view of providing equipment
to better serve the motion pict\u-e
industry.
Donald E. Ward has been named sales
manager for Reeves Soundcraft Corp., New
York City, according to an announcement
by A, C. Travis jr,. vice-president. Formerly
with Audio Devices and Muzak. Ward
joined Soundcraft in 1946,
Western Theatre Equipment Co, ha,s
taken temporary quarters in Salt Lake City
at 259 East First South, The company is
planning a new building in the Mormon
city, L, A, Pierce is manager,
Jake Mitchell, sales manager of the La-
Vezzi Machine Co,, Chicago, who claims to
be one of the oldest traveling theatre
equipment salesmen in the country, recently
spent several days at the Falls City
Theatre Equipment Co,
Harold Chesier, operator of the Bingham
Theatre. Salt Lake City, a member of
the national board for the Motion Picture
• Continued on following pagei
Goelz William Jonas
C, P, Goetz has been appointed director
of industrial sales for Ampro Corp.. according
to a recent announcement from
Harry Monson. vice-president and general
sales manager.
Goetz's experience before joining Ampro
was varied. He gained experience with
manufacturers of cine equipment, audo-visual
aids and industrial film producrs. He
assisted in the development of sound movies
while doing research for General Electric,
He has also been associated with the Jam
Handy organization, American Tcbacco Co,
and with Motion Picture Engineering,
Since the latter company was recently absorbed
by Ampro, the appointment of
Goetz is a rewarding upward step in the
Ampro organization.
In another personnel change. Bill Scranton,
advertising m.anager of Ampro announces
that William J. Jonas has been
appointed assistant advertising manager of
Ampro Corp.
Jonas was formerly with Sears, Roebuck,
Montgomery Ward and Coca-Cola Bottling
Co. of Chicago. For several years he was
assistant director of information for the
National Live Stock and Meat Board. He
was last associated with Florists' Telegraph
Delivery News. In his new position. Jonas
will edit Ampro's employee house organ
and assist in all phases of Ampro's advertising
program.
E. J. HALEY — President, Booker
T Theatres, Raleigh, North Carolina
—writes:
"Sound service is one of the
vital functions of successful
theatre operation. We have
found RCA Service to be
competent and responsible
in supplying this need."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Adv.
BOXOFFICE :: June 19, 1948 57

Bed PORTHOLE FIRE
SHUTTER
ahoui PEOPLE
and PRODUCT
PREVENT SMOKE
and flame irom spreading
into your auditorium
with BEST Porthole
Fire Shutters.
DROP PLATE wi7/ always Axaif
Made of heavy 10 gauge welded steel with no screws
or soldering, the BEST Porthole Fire Shutter meets all
State and City inspection laws. Grooves for 1/4" glass
frame are included on all shutters. Shipped complete,
ready to install.
Complete projection booth supplies are also available
including mechanical controls, slide projectors, carbon
savers, rewind pulleys, and copper terminal lugs.
See your Theatre
Supply Dealer or
write —
I
Continued from page 57)
Foundation and manager of the Theatre
Candy Distributors Co., has announced his
candidacy for a seat in the Utah house of
representatives from the 18th district.
M. LuDviGSEN of Oslo who is visiting the
United States, is inviting theatre equipment
firms to participate in a Norwegian
exhibition this summer. Mr. Lugvigsen's
company is a trade leader in Noi^way.
Reid H. Ray F^lm Industries, Inc. of St.
Paul, Minn., announce new Chicago offices,
located at 208 S. LaSalle St. Frank
Balkin who recently became affiliated with
the St. Paul company will be in charge.
Ray Film Industries, one of the oldest producers
of commercial films in this country,
has pioneered in the production of films
for television.
A Previeysf for Theatre Ov\^ners
Here is a new star for you, one thai will bring you a bigger box office
than the latest bobby-sox idol. The Super Heavy Duty Theatre Cleaner
will get top billing in any theatre. It can be depended upon to give
a perfect performance at all times.
This cleaner, especially engineered to meet the cleaning problems
of theatre owners, is equipped with special tools for
cleaning floor surfaces—carpeted or bare—upholstery, walls
and frescoes, including the screen, 15 feet plus the reach
of the operator.
Book the Super into your theatre for a continuous run
You can obtain a preview of this versatile and talented
star at our expense. Just take ad antage of our free
5-day trial offer. Ask your supply dealer.
NATIONAL SUPER SERVICE COMPANY. Inc.
1914 N. 12lh St. Toledo 2, Ohio
The Super Blower attachment boosts papers, boxes,
popcorn, all debris—out from under seats and down
the aisle to the front of the house where it can be
easily disposed of. The Super Spotlight conveniently
attached to the handle enables the
operator to clean more thoroughly under
seats and in dark places.
The Super Screen Brush
keeps screens and sound
holes clean.
NATIONAL SUPER SERVICE COMPANY of CANADA
Toronto. Ont. Vancouver, B. C.
Carrier Corporation (air conditioning,
refrigeration and industrial heating) completed
contracts and sales of $55,050,376
during the 12 months ending April 30,
1948, as compared with $37,450,297 in the
previous similar period. Net profit for the
period was $2,349,697 after provision for
taxes, certain non-recurring expenses and
a reserve for contingencies, which compares
with $1,570,336 for the twelve months
ending April 30, 1947.
A, S. AsHCRAFT Mfg. Co. has announced
that its new building erected to replace one
destroyed by fire a few months ago is completed
and that production and deliveries
are under way.
LaVezzi Machine Works of Chicago is
observing its 40th anniversary this year.
Thomas L. Leedom Co. of Bristol, Pa.,
manufacturers of theatre carpeting, is a
new member of TESMA,
Henry Sorenson of Modern Theatre
Equipment Co. of Dallas has been presented
with a gold life membership card in the
Dallas local of the lATSE.
One OF the features of World Trade
week in Omaha, was a display of projection
and sound equipment by the Ballantyne Co,
Ballantyne exports from Omaha to virtually
every country except England and nations
in Central Europe.
MORE POWER for
Drive-ios
W. E. 500-walt BOOSTER AMPLIFIERS for
any Sound System. Worth $2,000
SPECIAL $650
EVERYTHING FOR DRIVE-INS — In-Car
Speakers. Burial Cable, driveway entrance
far beJovy the mar-
and exit Floodlights,
ket price.
S. 0. S. CINEMA SUPPLY CORP.
Occupying entire building 602 W. 52nil St. N. Y. 19
IT
PAYS TO PATRONIZE
THOSE WHO ADVERTISE
IN The MODERN THEATRE
The New Ideal
SLIDE BACK CHAIR
THE
installed in
PLAYHOUSE
Washington, D. C.
for
"Posture Positive"
630 Ninth Avenue, New York. N. Y.
714 N. E. First Avenue, Miami, Fla.
Gene Custer of Cincinnati plans on opening
his new de luxe theatre in Dunbar,
W. Va., in the near future. Complete theatre
equipment has been purchased from
Charleston Theatre Supply, including Ideal
seating, Motiograph AA pro.iectors, Mirrophonic
sound and Voice of the Theatre
loudspeakers.
The RKO Palace, Chicago, is receiving a
$50,000 renovation job which will include
an 80-foot vertical sign from Whiteway
Electric, new canopy and complete interior
overhauling. American Seating Co. Bodiform
seats will be installed, Hans Teichert
furnished the plans.
National Research Bureau, Chicago, has
moved its production department from Chi-
58 The MODERN THEATRE SECTION

cago to Burlington, la. The executive olfices
are still located at 424 N. Deai'born
St., Chicago.
Ansco Division of General Aniline and
Film Corp. has granted cost of living wage
increases to 1,700 salaried workers. Weekly
salaried workers will receive increases starting
June 28. The increases will be received
by all employes who have been emplayed
more than six months.
Walter Bender, president of General
Fireproofing Co., Youngstown, Ohio, at a
recent sales conference reported that the
company set new records in sales and production
during the first four months of
1948.
National Theatre Supply, Cleveland, has
sold complete Simplex booth equipment for
the new 400-seat theatre Herbert Hoglan
is building in Genoa. The theatre will be
named by Genoa residents by means of a
contest.
The Ritz, a 900-seat theatre in Winter
Haven. Fla. will be air conditioned. Frank
Sparrow, manager, reports a Westinghouse
60-ton air conditioning unit has been shipped
from the factoi-y and will be installed
as soon as it arrives.
Cherokee Theatres, Inc. of Chester, S.C,
which operates the Chester Tlieatre on
Main street, has begun construction of a
new theatre on the site of its City Theatre
on Wylie street. About $50,000 will be
spent on the new theatres, according to
Fi-ed N. Powell, manager of both theatres.
A. J. Platt, formerly with the RCA Service
division, handling the Dayton territoiT.
has been appointed salesman for Midwest
Theatre Supply in Ohio. Platt has had a
number of years experience as service engineer
and salesman of theatre equipment
and supplies.
The Mint Pop Corp. with headquarters in
Dallas, Tex., has recently been organized
by A. M. Barnes sr., publisher of the Athens
Daily Review; Joe W. Burkett and R. N.
Langran jr., Dallas businessmen. The Mint
Pop Corp. owns a Texas franchise to handle
a new popcorn vending machine of the
same name. After a coin is dropped in a
slot, the corn is automatically measured,
popped, packed and delivered liot to the
waiting customer.
Jack Vocel of Wellsville, Ohio, son of the
late Clarence Vogel, well-known theatre
architect, has passed his state examinations
and is now a registered architectural
engineer. Following the traditions of the
family, Vogel plans to specialize in theatre
engineering and construction. At present
he is designing theatres for Louise Stewart
in Deshler, George Davis and Joe Sferra
in Midland, Pa. and new theatres for George
Manas in Columbiana, Louisville and Minerva,
Ohio.
The Maticka Construction Co. will build
a $70,000 theatre in Sanford, Mich., for
operation by J. H. Methner, operator of the
Gem in Beaverton.
Anthony Marino of Brownsville, Pa., has
plans for constructing a drive-in at Hiller,
Pa.
New marquees are being put up by Poblocki
& Sons at two Milwaukee, Wis. theatres—Fox
Wisconsin's Mojeska and tlie
Grand owned by Mrs. Evelyn Gutenberg.
Altec Service Corp. is now handling
servicing of the theatres in the Northio
circuit, Cincinnati district and the 24 theatres
of the Alpine circuit, Kingwood, W.
Va.
inirn "THIRD
dimension"
HULlii multiple size
LETTERS
and Excluiive
REMOVA-PANEL" Glast-in-Frame Unitt
ADLER SILHOUETTE LETTER CO.
3021 W. 36th St., Chicago 1451 Bway, N.Y.C.
^
Attention Drive-Ins !
AVOID ARC POWER
FAILURES AND REFUNDS
by installing either of these
2 DEPENDABLE MEANS
OF POWXR CONVERSION
ROBIN-IMPERIAL
Stediipower
Designed specifically for projection lamp
service. Not just a motor-generator, but
a guarantee of service— a power plant
with 56 vears' electrical know-how and
40 years' theatre experience "built in.'
or
ROBIN
SELENIUM RECTIPOWERS
Write for Literature
J. E. ROBIN, INC
330 W. 42nd St.. New York IS, N. Y.
^ORLD-WIDE
REPUTATION
. . , the movie -goer
responds to how he sees and
hears in your theatre.
Install CENTURY PROJECTION
AND SOUND SYSTEMS for
harmony of color tone and
picture brilliance.
SohJ IhroNs^h recognized theatre iupjtly t^eaien
CENTURY PROJECTOR CORP.
NEW YORK, N.Y.
J
BOXOFFICE :: June 19, 1948 59

. . . Informational
. . Book
^it
h
eruiure
60
The following concerns have recently
filed copies of interesting descriptive
literature with The Modern Theatre IntRtATING
SM/IRT
IT'S THE KNOW-HOW THAT
MAKES FOR THEATRE BEAUTY
Local history or legend can be depicted
at the sides of your proscenium, on
sidewall panels, or in your lobby, by
our brilliant murals executed in paint
on canvas, velour or other fabrics, or
etched in glass or plaster. Any size,
treatment or theme.
PAINTING • DECORATING • MURALS
CURTAINS • WALL COVERINGS
SPECTACULAR EFFECTS • DRAPERIES
ACOUSTIC WALL TREATMENTS
PLASTIC WALL PLAQUES AND INLAYS
LEATHERETTE WALL PANELS
ASBESTOS CURTAINS • CONTOUR CURTAINS
CURTAIN CONTROLS AND TRACKS
Dynamic, oustanding installations for theatre owners,
circuits and arctiitects throughout the world.
Phone, wire or write for details, or send rough sketches,
preliminary blueprints or plans for estimates and
preparation of color renderings.
n D V 5 rr V
J J SCENIC STUDIOS, INC.
32-34 W. 60TH ST., New York 23, N.Y.
DECORATORS • DESIGN ARTISTS
formation Bureau. Readers who wish
copies of such literature may obtain them
promptly by addressing the firms here
listed:
Mohawk Carpet Mills. Inc., 140 Madison
Ave., New York. N, Y. . . . Architect's
manual on Mohawk carpets. Discusses
technical aspects, weave characteristics, design,
carpet construction, planning and installation.
Bigelow-Sanford Carpet Co.. Inc.. 140
Madison Ave., New York, N. Y. . entitled,
"The Purchase and Care of Carpets."
Full of information on choosing carpets,
efficient carpet laying, repairing and remodeling,
cleaning, solving special carpeting
problems; how to remove spots and
stains.
Johns-Manville Corp,, 22 E. 40th St„
New York 16, N. Y.
"Colorful,
. . . Folder entitled,
Decorative Floors at Low Cost,"
The folder illustrates a wide variety of
plain and marbleized flooring and discusses
features of J-M asphalt tile.
CoNGOLEUM Nairn, Inc., Kearney, N. J.
. . . 1948 edition of the booklet "Nairn Linoleum
for Floor and Walls." In this booklet
Congoleum Nairn describes various types
of linoleum and their color correlation system
for insuring correct linoleum colors.
Included also is seme information on decorative
and labor-saving uses of Nairn
linoleum, and writing contractor's specifications
on linoleum floors,
Armstrong Cork Co.. Lancaster. Pa. . . .
Booklet entitled, "The Aristocrat of Floors
—Armstrong's Rubber Tile," Armstrong
rubber tile is available in many colors and
patterns that can be blended in numerous
ways to harmcnize with decorative schemes
and architectural designs.
Thos. Moulding Floor Mfg. Co.. 165 'W.
Booklet on
Wacker Drive. Chicago, 111. . . .
Thcmas Moulding floors from plastics. This
contains late information on "floors from
plastics."
National Terrazzo & Mosaic Ass'n, 1420
New York Ave., N. 'W., Washington 5. D.C.
kit containing data and
specifications on terrazzo and mosaics. In
this literature, considerable information is
given on correct usage of terrazzo and how
to maintain it; besides information on resiliency
tests,
American Abrasive Metals Co., Irvington.
N. J. , . Leaflet describing Amcolun
.
safety tile. This product is compounded of
abrasive material (aluminum oxide) and
bonded together with a thermo-setting
phenolic resin under heat and high pressure.
TuFCRETE Co.. 500 E. Locust St.. Des
Moines 9. la. . . . Circular on Tufcrete resurfacer.
This product is used in renewing
wood, concrete, brick, asphalt and composition
floors. The product supplied by
the manufacturer is mixed with cement
and sand and troweled down on the floor
to be covered, to about '2 -inch in thickness.
CURTAIN CO
Silent
' Smooth • Automatic
FREE CArAlOG
VALLEN, INC. AKRON, OHIO
INDEX
OF ADVERTISING IN THE MODERN
THEATRE SECTION
, 47
. GO
Adler Silhouette Letter Co. .59
American Mat Corp. 52
American Popcorn Co. 40
American Seating Co. ..: 8
Anderson & Wagner, Inc. 39
Automatic Devices Co. 55
Ballantyne Co.. The b4
Bausch & Lomb Optical Co 56
Best Devices Co.. Inc., The 58
Bigelow-Sanford Carpet Co. 7
Bradley Washlountain Co. 54
Century Projector Corp. 59
C. Cretors & Co. 38
DeVry Corp.
Drincolator Corp. 15
Droll Theatre Supply Co. 59
DuPont de Nemours & Co.. Inc., E. I. 3G
Ebco Manufacturing Co.. The 50
Electric-Aire Engineering Corp. 53
Forest Manufacturing Co. 53
General Electric Co. G
General Register Corp. 25
Heywood-Wakefield Co. 5
Horns tein. Inc., Joe 58
Ideal Industries. Inc. 48
Ideal Seating Co.
International Projector Corp. Back Cover
Irwin Seating Co. 47
Karagheusian, Inc., A. & M. 17
Kayline Candy Co. 40
Kollmorgen Optical Corp. 55
LaVezzi Machine Works 53
Leedom Co., Thomas L. 19
Manley. Inc. 37
Motiograph, Inc. 21
National Carbon Co. 4
National Super Service Co. 58
National Theatre Supply Co. 39
Novelty Scenic Studios, Inc. 60
Onan & Sons, Inc., D. W. 49
Orange-Crush Co. 35
RCA Service Co., Inc. 4G. 48. 51. 57
Ready-Power Co.. The 52
Robin, Inc.. ]. E. 59
Simonin of Philadelphia 38, 40
Smith & Sons, Alexander 2, 3
S.O.S. Cinema Supply Corp. 58
Sportservice, Inc. 40
Strong Electric Corp., The 27
Switzer Brothers. Inc. 50
Theatrecralt Manufacturing Corp. 45
Universal Corp. 46
Vallen, Inc 60
Vorac Co SO
Wagner Sign Service, Inc. 23
Wenzel Projector Co. 48
West Disinfecting Co. 51
Westinghouse Electrice Corp. 29
The MODERN THEATRE SECTION

—
h'
I BOXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY
~1
1 FEATURE CHART • REVIEW DIGEST • SHORTS CHART
BookinGuide 1
r
§
BOXOFFICE
FIRST RUN REPORTS
This chart shows the records made by
pictures in Kve or more of the 21 key cities
checked. As new runs are reported, ratings
are added and averages revised.
BAROMETER
TOP HIT OF THE WEEK
Homecoming
Los Angeles .
.200
Computed in terms of percentage in
relation to normal grosses. With 100
per cent as "normal," the figures
show the percentage above or below
that mark.
Adventures in Silverado (Col) 70 100 100 110 100 100 100 97
Adventures of Casanova (EL) 100 85 100 70 80 40 125 90 75 100 60 88 105 110 105 50 86
All My Sons (U-I) 130 98 90 85 140 100 145 155 100 120 90 114
Always Together (WB) 110 90 110 80 100 70 90 100 100 80 90 100 95 80 85 65 90 95 70 100 100 90
Angels' Alley (Mono) 100 100 85 80 100 85 115 100 65 92
Argyie Secrets, The (PC) 88 100 100 100 100 98
Assigned to Danger (EL) 97 100 100 100 90 97
Bride Goes Wild, The (MGM)

and
'<
EXHIBITOR HAS HIS SAY
ABOUT
PICTURES
Just as the Barometer page shows first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made by
exhibitors themselves. A one-star contributor is new, two stars mean the exhibitor
has been writing in for six months or longer, and a three-star contributor
is a regular of one year or more, who receives a token of our appreciation. All
exhibitors welcome.
COLUMBIA
Alias Mr. Twilight (Col)—MichaeP Duane,
Trudy Marshall, Lloyd Corrigan. Have you
passed up this grand little programer? I did
and then I picked it up because I needed
something cheap. Everyone got a pleasant
surprise. Here is a delightfully refreshing
story abou't a lovable confidence man and
his little granddaughter. The plot is cleverly
propelled from start to finish and your audience
will get a treat instead of being bored
to death with the usual old story of the detective
and his dumb girl friend. It has a
finale that will keep your patrons chuckling
for a week. Played Fri., Sat. Weather: Good.
—Robert Walker, Vintah Theatre, Fruita, Colo.
Rural partonage. * * *
Buckaroo From Powder River (Col)—Charles
Starrett, Smiley Burnett, Eve Miller. Need I
say more than that it had Charles Starrett
and that comedian. Smiley Burnette? The
picture is always a pleaser with this pair.
Played Fri., Sat.—James C. Balkcom jr., Gray
Theatre, Gray, Ga. Small town patronage.
Guilt of Janet Ames, The (Col)—Rosalind
Russell, Melvyn Douglas, Sid Caesar. This is
just another psychological picture with a small
comedy relief bit furnished by Sid Caesar.
I won't kick though—it did better than average.
Played Sun., Mon. Weather: Poor.—
A. L. Burke jr., Venita Theatre, Herculaneum,
*
Mo. Small town patronage.
Relentless (Col)—Robert Young, Marguerite
Chapman, Willard Parker. This is a good
action picture for weekend playdates. It is
a dressed-up western and should do well if
your folks like westerns. Played Fri., Sat.
Weather: Fine.—Harland Rankin, Erie Theatre,
Wheatley, Ont. General patronage. * * *
Singing on the Trail (Col)—Ken Curtis, Jeff
Donnell, Hoosier Hotshots. A western that
got by but was nothing to rave about. Business
was not up to par, due to a Catholic
mission for the week.—Harland Rankin, Plaza
Theatre, Tilbury, Ont. General patronage. * * *
EAGLE UON
Philo Vance's Secret Mission (EL)—Alan
Curtis, Sheila Ryan, Tola Birell. A fair little
mystery that seemed to please. Used it on a
weekend double bill with a western but business
was below average, as usual. Played
Fri., Sat. Weather: Rain.—Ralph Raspa, State
Theatre, Rivesville, W. Va. Rural patronage.
« » »
Noose Hangs High, The (EL)—Bud Abbott,
Lou Costello, Cathy Downs. Comments were
good. They did a nice job and the picture was
well received. It is hokum, but a lot better
entertainment than any gangster or murder
dramas. Played Wed. through Sat. Weather:
Rain.—M. W. Mattecheck, Mack Theatre, Mc-
Minnville, Ore. City and rural patronage.
• * *
Red Stallion, The (EL)—Ted Donaldson, Robert
Paige, Noreen Nash. This is a small town
natural. The horse-and-bear fight had them
on the edge of their seats. You can buy this
one if Eagle Lion doesn't ask for your blood
with it. Played Sun., Mon. Weather Fine.—
A. L. Burke jr., Venita Theatre, Herculaneum,
Mo. Small town patronage.
*
Return of Rin Tin Tin (EL)—Rin Tin Tin III,
Donald Woods, Claudia Drake. We had plenty
of kids but very few adults—at least, for a
dog show. It was too short for a single, but
too expensive for a double bill. With another
feature, business would have been much better.
Played Sun., Mon. Weather Fair.—Ralph
Raspa, State Theatre, Rivesville, W. Va. Rural
patronage. * * *
METRO-GOLDWYN-MAYER
—
Boom Town (MGM)—Reissue, Clark Gable,
Spencer Tracy, Hedy Lamarr. This is another
feature that definitely draws the patrons into
the small town theatre. Plenty of action and
just the right amount of comedy to please
them. Played Sat., Sun. Weather: Fair.
E. P. Amundson, Colton Theatre, Colton, S. D.
Small town and rural patronage. *
ery, Audrey Totter, Lloyd Nolan. This picture
Desire Me (MGM)—Greer Garson, Robert
Mitchum, Richard Hart. Thanks to that Republican
magazine, Life, this didn't draw.
Most of the ones who came thoroughly enjoyed
it. After all is seen and read, fellow
exhibitors, don't believe what Life says because
it's nothing wonderful to go by. Good
acting by Miss Garson. Played Mon., Tues.
James C. Balkcom jr.. Gray Theatre, Gray,
Ga. Small town patronage. * * *
Fiesta (MGM)— Esther Williams, Akim
Tcuniroff, Ricardo Montalban. A good show
in beautiful Technicolor that drew fairly good
crowds. If anything, it is just a little too high
class for a small rural town. Played Sun.,
Mon. Weather: Fine.—I. Roche, Vernon Theatre,
Vernon, Fla. Rural and small town patronage.
* *
Fiesta (MGM)—Esther Williams, Akim Tamiroff,
Ricardo Montalban. I was afraid of this
one. It didn't sound good to me, but how
wrong I was! Here is one of the best yel from
the luscious Esther. Beautiful color, beautiful
Esther, fine supporting cast, great story, wonderful
shots of Mexico and bull-fights that
will help build business when the word gets
out. Don't pass it up. Even business was
better than 1 thought it would be. Played
Sun., Mon. Weather: Fair.—Robert Walker,
Vintah Theatre, Fruita, Colo. Rural patronage.
* *
Song of the Thin Man, The (MGM)—William
Powell, Myrna Loy, Keenan Wynn. This is a
fair picture and it played to average attendance.
We played it Wednesday. Weather:
Fair and warm.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town and
rural .patronage. * * *
Request From London
For Universal Data
OOME of our exhibitor contributors are
doing their bit promoting good, international
relations. Ralph Raspa of the
State Theatre, Rivesville, W. Va., has received
this request from Patrick E. T.
Wliittington, 54, Fairway, Raynes Park,
Wimbledon, London, S. W., 20, England:
"I am prepared to purchase or pay for
the loan of any film material (1920-40)
including old trade paper issues, stills,
publicity material, and issues of the old
Universal Weekly, the current organ,
Progress, product announcement books,
release sheets, etc., connected directly or
indirectly with Universal."
Write directly to Whittington, if you
want to extend a hand across the sea.
Indicates What Patrons
Want From Hollywood
BRINGING UP FATHER (Mono)—Joe
Yule, Renie Riano, George McManus.
When you've had one boxoffice flop after
another on the big "supers," and then
people you've never seen before start
arriving in droves to see a little-heard-of
attraction like this, I think it is some indication
of what people want from Hollywood.
They came, they saw, and they
advertised by word-of-mouth. Run it.
Played Fri., Sat. Weather: Fair.—Robert
Walker, Vintah Theatre, Fruita, Colo.
Rural patronage.
• * •
Tarzan's Secret Treasure (MGM)—Reissue.
Johnny Weissmuller, Maureen O'SuUivan, John
Sheffield. Although I am generally shy of reissues,
I'd have pulled a boner if I had skipped
this one. Not only did they come but they
got a big thrill out of it. Played Sat., Sun.
C. J. Otts, Royse Theatre, Royse City, Tex.
Small town patronage. * *
MONOGRAM
Black Gold (AA-Mono) — Anthony Quinn.
Katharine DeMille, Elyse Knox. If a major
had this one, no one could afford it, but good
old Monogram comes fortu with a hit and lets
you make a little money on it. Perhaps the
critics won't give this the raves received by
"
"Thunderhead other 50 percenters, but
for good family entertainment, it is okay for
me. When you get through with it, you will
have more money, even though you don't do
as much business. A bad storm ruined me,
but had it been good weather, I would have
done top business. Played Sun., Mon. Weather:
Cold and stormy.—Robert Walker, Vintah
Theatre, Fruita, Colo. Rural patronage. * * *
Hard-Boiled Mahoney (Mono)—Leo Gorcey,
Huntz Hall, Patti Grill. The Bowery Boys are
certainly what I've been looking for to complete
a double bilL This comedy doubled with
a Durango Kid picture is unsurpassed. Played
Fri., Sat.—James C. Balkcom jr.. Gray Theatre,
Gray, Ga. Small town patronage. * * *
PARAMOUNT
Adventure Island (Para) — Rory Calhoun,
Rhonda Fleming, Paul Kelly. This is highly
entertaining for the Sunday patrons. Rory
Calhoun will soon have leading roles in better
pictures. Played Sunday.—James C. Balkcom
jr.. Gray Theatre, Gray, Ga. Small town
patronage. * •
Albuquerque (Para)—Randolph Scott, Barbara
Britton, George "Gabby" Hayes. This is
really a small town natural—at least it was
for me. Played Sat., Sun.—C. J. Otts, Royse
Theatre, Royse City, Tex. Small town patronage.
*
Big Clock, The (Para)—Ray Milland, Charles
Laughton, Maureen O'SuUivan. This is a fair!
murder mystery and brought us average at-
1
tendance. Played Wednesday. Weather:
Clear and warm.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town
and rural patronage. • • •
Golden Earrings (Para)-Ray Milland, Marlene
Dietrich, Murvyn Vye. This picture did
fair midweek business and opinions were divided
on it. Played Wed., "Thurs. Weather:
Cool—Harland Rankin, Beau Theatre, Belle
River, Ont. Small town patronage. * » •
Perils of Pauline (Para)—Betty Hutton, John
Lund, Constance Collier. We were disappointed
in this picture. It seemed to please
the older folks but did not go over so well
with the younger people who comprise the
most of our patrons. Played Sat., Sun. Weather:
Fair.—E. P. Amundson, Colton Theatre,
Colton, S. D. Small town and rural patronage.
Saigon (Para)—Alan Ladd, Veronica Lake,
Donald Dick. This is not worthy of either Alan
BOXOFFICE BookinGuide June 19, 1948
L
—
i
i

Ladd or Veronica Lake, ancl the picture is far
below the standard of former Ladd pictures.
No action. Played Sun. through Tues. Weather:
Fair.—M. W. Mattecheck, Mack Theatre,
McMinnville, Ore. City and rural patronage.
Variety Girl (Para)—Mary Hatcher, Olga
San Juan, De Forrest Kelley. This is very
funny in spots and very corny in spots but
much better than the average all-star thing.
They came, and they left smiling.—Frank
Sabin, Majestic Theatre, Eureka, Mont. Small
town patronage.
*
OWhere There's Liie (Para) — Bob Hope,
Signe Hasso, William Bendix. There is no
hope for us with Hope in the picture—he just
didn't go over. Playe.d Mon., Tues. Weather:
Fine.—Harland Rankin, Plaza Theatre, Tilbury,
Ont. General patronage. » » *
4i>Where There's Liie (Para) — Bob Hope,
Signe Hasso, William Bendix. The first time
since we have been in this business that
Paramount has let us down—and then only
due to the running time. It is much too short
for a Sunday picture and too expensive to
play a lot of shorts with. Played Sun., Mon.
Weather: Nice.— -Marcella Smith, Vinton Theatre,
McArthur, Ohio. Small town patronage.
* • *
RKO RADIO
Banjo (RKO)—Sharyn Moffett, Jacqueline
White, Walter Reed. One of the better B pictures
from RKO. This should do okay anywhere.
It certainly filled my bill.—James C.
Balkcom jr.. Gray Theatre, Gray, Ga. Small
town patronage.
* * *
i^Former's Daughter, The (RKO)—Lorefta
Young, Joseph Gotten, Ethel Barrymore. We
were fortunate in having this picture booked
for showing just a few weeks following the
Academy Awards. We did a real good business
on it and everyone who came was well
pleased. It is a natural for the small town
exhibitor. Let's have more of this type. Played
Gcrt., Sun. Weather: Nice.—E. P. Amundson,
Colton Theatre, Colton, S. D. Small town and
*
rural patronage.
From This Day Forward (RKO)—Joan Fontaine,
Mark Stevens, Rosemary De Camp.
This is the wholesome family type of feature
and should appeal to all. "Spook Busters"
(Mono) was doubled with it and is very good.
For light comedy, it will give all a laugh.
Played Fri., Sat.—C. M. Garre.tt, Yandell Theatre,
El Paso, Tex. Family patronage. * * *
Magic Town (RKO)—Jimmy Stewart, Jane
Wyman, Kent Smith. This is not what you
would expect in a James Stewart picture and
it is very poor entertainment. Comments were
very spotty. Played Sun. through Tues.
Weather: Good.—M. W. Mattecheck, Mack
Theatre, McMinnville, Ore. City and rural
patronage. « * «
Magic Town (RKO)—Jimmy Stewart, Jane
Wyman, Kent Smith. Jimmy Stewart is very
good and pleased the few who came but we
grossed 59 bucks and paid 30—ouchl—Frank
Sabin, Majestic Theatre, Eureka, Mont. Small
town
*
patronage.
Miracle of the Bells, The (RKO)—Fred Mac-
Murray, Valli, Frank Sinatra. One could lose
money on this production and still be a grateful
exhibitor. The majority will come out
thanking you for bringing it to your town.
Played Wed., Thurs.—C. J. Otts, Royse Theatre,
Royse City, Tex. Small town patronage.
* *
Out of the Past (RKO)—Robert Mitchum,
Jane Greer, Kirk Douglas. This is a very good
picture worthy of A time for my house, but I
put it on Tues., Wed. Business was very bad,
which was no fault of
the picture, as business
is off from 25 to 50 per cent here. Played
Sun., Mon. Weather: Fair.—Ralph Raspa,
State Theatre, Rivesville, W. Va. Rural patronage.
• * *
Painted Desert, The (RKO)—George O'Brien,
Laraine Johnson, Stanley Fields. We had a
few walkouts on this picture. It was doubled
BOXOFFICE BookinGuide June 19, 1948
with "The Tender Years' (20th-Fox) to average
attendance. Played Saturday. Weather:
Clear and cool.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town and
rural patronage. « • •
Tall in the Saddle (RKO)—John Wayne,
Ella Raines. This is nothing to write home
about. It you have western patrons, it will
get by okay. Played Fri., Sat. Weather:
Fine.—Harland Rankin, Beau Theatre, Belle
River, Ont. General patronage. * * *
Tycoon (RKO)—John Wayne, Laraine Day,
Sir Cedric Hardwicke. This is a very good
action picture in color. However, business was
just average, which is the kind of business we
have any more. After all, the war is over
and the bubble has burst. It is were not for
the reissues and the westerns, I would have
to close up shop. Played Sun., Mon. Weather:
Good.—E. M. Freiburger, Paramount Theatre,
Dewey, Okla. Small town patronage. * * *
REPUBUC
Along the Oregon Trail (Rep)—Monte Hale,
Adrian Booth, Clayton Moore. I prefer westerns
of this type—without Cinecolor or Trucolor.
Played Fri., Sat.—James C. Balkcom
jr.. Gray Theatre, Gray Ga. Small town patronage.
• * •
Guy Could Change, A (Rep)—Allan Lane,
Jane Frazee, Twinkle Watts. Not much of a
show. It must be doubled with some kind of
action feature if you buy it. Played Thursday—C.
M. Garrett, Yandell Theatre, El Paso,
Tex. Family patronage. * » *
Home in Oklahoma (Rep) — Roy Rogers,
George "Gabby" Hayes, Dale Evans. This is
Exhibitor Calls Judge
In To See a Picture
ALWAYS TOGETHER (WB) — Robert
Button, Joyce Reynolds, Cecil Kellaway.
One of the best comedies we have had the
pleasure of showing our audiences in
many a day! Having served on the jury
myself several times, I especially appreciated
the courtroom scene. In fact, as
soon as the first show was out, I contacted
our common pleas judge and sent
him to see it, and he really got a kick out
Of it. I hope we can have more of these
pictures. It is wonderful to stand in the
foyer and hear the folks laughing instead
of groaning. Played Tuesday. Weather:
Nice.—Marcella Smith, Vinton Theatre,
McArthur, Ohio. Small town patronage.
• • •
a very good western for the weekend. Played
Fri., Sat. Weather: Warm.—Harland Rankin,
Plaza Theatre, Tilbury, Ont. Small town patronage.
* » *
Always Loved You (Rep)—Philip Dorn,
I've
Catherine McLeod, William Carter. I thought
this would be good but felt that by itself I
could not get out a crowd so gave it to the high
school annual staff to help them raise money
for their yearbook. Schools let out and all the
children sold tickets. They upped the admission
and cleare.d over $100. I got a lot of
publicity and a free annual—but more than
that, I got a lot of people out to see a feature
they would ordinarily have passed up, and
they were pleased. Even the smallest youngsters
enjoyed it. Here is one of the best pictures
of its kind that I've ever had the privilege
of showing. The cast is little known but
excellent, story is nice, color good and so is
the direction. It's old but it's too good to leave
alone. Played Tuesday only. Weather: Good.
—Robert Walker, Vintah Theatre, Fruita, Colo.
Rural patronage. * • •
Trespasser, The (Rep)—Dale Evans, Warren
Douglas, Janet Marlin. This picture was
well liked and business was fair. Why did
Warners let Warren Douglas go? This fellow
Story That People Like:
American Family Liie
DEAR RUTH (Para)—Joan
Caulfield,
William Holden, Mona Freeman. This is
a picture that really pleased the patrons
and we had patrons aplenty. It is just
the kind of story that the people like, a
story built around American family life.
It is too bad that more such features
are not produced. It is definitely good for
small town showing. Played Sat., Sun.
Weather: Fair.—E. P. Amundson, Colton
Theatre, Colton, S. D. Small town and
rural patronage. *
is beginning to attract attention. He livens
up every picture I've seen him in. Played
Fri., Sat. 'Weather: Rain.—Ralph Raspa, State
Theatre, Rivesville, W. Va. Rural patronage.
* * *
20th CENTURY-FOX
Call Northsido 777 (20th-Fox)—James Stewart,
Richard Conte, Helen Walker. This is an
extra good picture that is worthy of your best
advertising campaign. Played Sat., Sun.—C.
J. Otts, Royse Theatre, Royse City, Tex. Small
town patronage. * *
Captain From Castile (20th-Fox) — Tyrone
Power, Jean Peters, Cesar Romero. This has
romance, adventure and history blended in
a picture that catches the eye and stirs the
imagination. Cesar Romero was great as
Cortez. It was well received by this small
town. Played Mon., Tues.—James C. Balkcom
jr.. Gray Theatre, Gray, Ga. Small town patronage.
• * *
Wonder Who's Kissing Her Now (20th-Fox)
I
June Haver, Mark Stevens, Martha Stewart.
Very good. The music, story, color and everything
about this picture is entertainment.
Doubled with "The Swordsman" (Col), which
is fair, with lots of color, not too much action,
not enough romance—but fair entertainment.
Played Tues., Wed., Thurs.—C. M. Garrett,
Yandell Theatre, El Paso, Tex. Family patronage.
* * *
Jewels of Brandenburg (20th-Fox)—Richard
Travis, Micheline, Cheirel, Leonard Strong.
This is a fair program picture that we played
over the weekend. Played Fri., Sat. Weather:
Warm.—Harland Rankin, Plaza Theatre, Tilbury,
Ont. Small town patronage. * * *
Late George Apley, The (20th-Fox)—Ronald
Colman, Peggy Cummins, Edna Best. Unless
your patrons are Ronald Colman fans, this
feature will not go over. Some very good acting
by Ronald Colman and cast. Fair entertainment
in a slow, easy-going way. (Just saw
"A Double Life" and can truthfully say
'Apley" is the better feature).—C. M. Garrett,
Yandell Theatre, El Paso, Tex. Family patronage.
* * •
Late George Apley, The (20th-Fox)—Ronald
Colman, Peggy Cummins, Edna Best. This is
very stiff and slow for our Sunday patrons
and so we had several walkouts.—James C.
Balkcom jr.. Gray Theatre, Gray, Ga. Small
town patronage. * * *
Mother Wore Tights (20th-Fox)—Betty Grable,
Dan Dailey, Mono Freeman. Chalk this
up as being good. It was thoroughly enjoyed
by above average attendance. A different
type of picture from the usual Betty Grable
show. Played Wednesday. Weather: Cloudy
and warm.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town and
rural patronage. * * *
Strange Journey (20th-Fox)—Paul Kelly, Osa
Massen, Hillary Brooke. The strangest journey
was after we played this and went home
with the receipts. They were slim, brethren.
(Continued on Page 14)

FEATURE CHART
Feature productions, listed by company, in order of release. Number in square is nalfl
release date. Production number is at right.) Number in parentheses is running tinMi,
furnished by home office of distributor; checkup with local exchanges is recommend;
R—is review date. PG—is Picture Guide page number. Symbol U indicates BOXOFF1|
Blue Ribbon Award Winner. Symbol ® indicates color photography.
AUGUST 9
jY] (69) Drama 813
THE SON OF RUSTY
Ted Donaldson
Stepben Dunne
Ann Doran
B—Am. 16—FO-848
(106) Drama 729
ROMANCE OF ROSY
RIDGE
Van Jotoaoo
Janet Leigh
Thomas Mitchell
R—July S—PO-836
AUGUST 16
(H] (55) Western 870
RIDERS OF THE
LONE STAR
Charles Starrett
Smiley Burnette
Virginia Hunter
AUGUST 23
^
(67) Mus-West 851
SMOKY RIVER
SERENADE
Hoosler Hotshota
Faui Campbell
Ruth Terry
l{—Aug. 23—PG-8S0
M (81) Drama 107
(63) Comedy 712
RED STALLION GAS HOUSE KIDS IN
Robert Paige
HOLLYWOOD
Noreen Nash
Carl 'Altalfa" gvtlUer
R—July 26—PO-841 Benny Bartiett
Rudy WIssler
Tommy Bond
B—Sept. 6—Pa-888
^
AUGUST 30
(58) Mystery 709
PHILO VANCE'S
SECRET MISSION
Alan Curtis
Sheila Ryan
i-'rank Jenks
R—Mar. 27—P0-9H
SEPTEMBER 6
[T{ (65) Mystery 821
BULLDOG ORUMMOND
STRIKES BACK
Ron Bandell
Gloria Henry
B—Aug. as—PG-86i
m (8«) Ca-H Wl
SONG OF THI THIN
MAM
WllUaa PaweU
Mynia Utf
ICeenan Wynn
B—Aiif. 1—P0-U4
SEPTEMBER 13 SEPTEMBER 20 SEPTEMBEl!!
^
(87) Mystery 803
THE ARNELO AFFAIR
John Hodlak
George Murphy
Frances Gifford
R—Feb. 15—PG-790
^ (68) Mus-Coi;|
WHEN A GIRL'S ll
BEAUTIFUL
Adele Jergens
Marc Piatt
Patrica White
Stepben Dunne-
R—Sept. 27—PO-i|
m
(72) Drama 7I(
RAILROADED i<
John Ireland I
R—Oct 18—P0-([.
DO PI
IW
(106) Drama 4613
OWELCOME STRANGER
Blng Crosby
Barry Fitzgerald
Joan Caulfleld
B—AprU 26—PO-814
[15| (OE) Drama 4617
©DESERT FURY
Llzabeth Scott
.lohn Hodlak
Burt Lancaster
K—Aug. 2—PO-844
_
g
(87) M'drama 4625 (93) Musical 408
JUNGLE FLIGHT VARIETY GIRL
Robert Lowery
Paramount st&rs
Ann Baiage
Mary Hatcher
B—Mar. 1—PO-795 Olga Ban Juan
B—July 19—Pa-84«
(SS) Drama 623
d]
ROBIN HOOD or
MONTEREY
GUbert Bolaad
Bvelyn Brent
Martin
Clirls-Pln
g (68) Drama 622 Allied Artists
NEWS HOUNDS ra (89) Outd'r-Dr AA2
Leo Oorcey
BLACK GOLD
Cfalratlne Mclntyre Anthony Quinn
Bowery Boys
B^une 28—PQ-833
B-^une 21—PQ-SSl
g (59) Western 673
FLASHING GUMS
B—Jan. 31—PG-895
(92) Dram I
|6l
WILD HARVEST
Alan Ladd
norothy Lamoar
liobert Preston
Lloyd Nolan
K—Aug. 9—?G-«
IS!!
Group 1
(80) Drama 803
RIFF-RAFF
rat O'Brien
Anne Jeffreys
K—June 14—PG-829
Group 1
(61) Western 805
UNDER THE TONTO
RIM
Tim Holt
Nan Leslie
li—June 14—PG-829
^
(68) Western 667
MARSHAL OF CRIPPLE
CREEK
Allan Lane-Bobby Blake
R—Aug. 23—PG-849
le] (69) Drama 620
THE PRETENDER
R—Aug. 30—PG-851
Group 1
(68) Drama
SEVEN KEYS TO
BALDPATE
PhUlip Terry
Oalre Trevor
R—June 7—PG-826
Group 1
Group 1
SpKial
804 (86) Drama 802 (05) Comedy 801 (97) Drama 861
CROSSFIRE
OBACHELOR AND THE THE LONG NIGHT
Robert Young
BOBBY-SOXER Henry Fonda
Robert MltctauD
Cary Grant
Barbara Bel Geddes
Robert Ryan
Myrna Loy
Ann Dvorak
Gloria Grataame
Shirley Temple
Vincent Price
Sam Levene B—June 7—PG-826 B—Juno 7—Pa-826
B—Juno 28—FO-HS
1^ (64) Western 661
©ALONG THE OREGON
TRAIL
Monte Hale
Adrian Bootb
R—Sept. 13—Pa-85»
[g] (S9) Drama 629 ra (96) Drama 621
EXPOSED
DRIFTWOOD
Adele Mara
Ruth Warrick
Robert Scott
Walter Brennao
R—Sept. 20—PG-887 Dean Jagger
B—Not. 15—PG-784
Special
(lOS)
Comedi
yOSECRET LIFtI
WALTER Nn
Danny Kaye
Virginia Mayo
R—July 19—P9-I
Will
[U (133) Musical
CARNEGIE HALL
William Prince
Marsha Hunt
Concert stars
R—Ma/. 8—PO-I»T
^ (112) Comediea
SCOMEDY CARNIVAL
Waiter Abel
Margot Grabame
R—Aug 30—PG-8(1
(1*7) MiiBlul 724
((MOTHER WORE
TIGHTS
Betty Grable
Dan Dalley
Mona Freeman
B—Aug. 30—pa-85a
[s] (102) Drama
i-bRSONAL COLUMR
(formerly LURED)
George Banders
Lucille Ball
Charles Cobum
R-^uly 19—PG-8S9
Relisutt
ra (86) Drama
RACKETEERS
Preston Foster
Melvyn Douglas
ra (74) Drama
CALL IT MURDER
Humphrey Bogart
Blcbtrd Wborf
(99) Drama 725
KISS OF DEATH
Victor Mature
Brian Doidevy
Coleen Gray
B—Aug. 16—PG-847
ra (93) Comedy
HEAVEN ONLY KNOWS
Bobert Cummlngs
Brian Donlevy
Marjorle Beynalds
R—Aug. 2—Pa-84S
Harald (Neoro)
S-1
g^ (69) Mus-Com X-2
BOY, WHAT A GIRLI
Tim Moore
Eawood Smith
S-2
ghella Ouyse
Duke William
B—Feb. 15—PG-790
Reissue
Reissue
(118) Drama 727 (90) Drama
HOW GREEN WAS MY SWAMP WATER
VALLEY
Walter Brennan
Walter Pldgeon
Walter Husti
Anne Baiter
(62) Drama 726 Dans Andrew!
SECOND CHANCE
R—July 26—PG-842
'mm
|hmi
(80) Drama
©SLAVE GIRL
Yvonne De Carlo
George Brent
R—July 26—PG-842
623
(89) Musical 621
SOMETHING IN THE
WIND
Deanna Durbln
John Dall
Donald 0'(^nnor
26—PO-842
R—July
(79) Drama 622
SINGAPORE
Fred MacMurray
Ava Gardner
Richard Haydn
B—Aug. 16—PG-848
(98) maw
FRIEDA
David Farrar
Olynis Johns
Flora Robson
R—Aug. 30—1(0
Reissues
[9] (81) Drama 626
MARKED WOMAN
Bette Davls-H. Bogart
d] (87) Drama 627
DUST BE MY DESTINY
John Garfield
PriscUla Lane
^
(84) Drama 625
CRY WOLF
Errol Flynn
Barbara Stanwyck
Geraldhie Brooks
R—July 12—PG-837
(104) Drama 701
U)
DEEP VALLEY
Ida Luplno
Dane Clark
Wayne Morris
B—Aug. 2—PG-843
p] (118) Comedy 702
©LIFE WITH FATHER
WlUlam Powell
Irene Dunne
EUiabeth Taylor
Edmund Owenn
ZaSu Pitts
R—Aug. 23—P(3-860
g (IM) Dm
DARK PASSASi
Humphrey Bogirt
Lauren Bacall
Bruce Bennett
Agnes Mooreheri
Tom D'Andrea
R—Sept. 6—TO
>*
Itj,,,
S
H Uartka Scott
(98) Drama Belssue
O
CHEERS FOR MISS
(64) Western New Bal
DEADLINE
Sunset Claraoa
Pat BtvUiw
(62) Western New Bel
FIGHTING MUSTAMG
Sunset Carson
Pat Starling
(70) Comedy Belssue
IT PAYS TO BE FUMMY
Bob Hope
Mlltoo Berle
(70) Comedy Reissue
LI'L ABNER
Martha »'DrlscoU
Edgar Kennedy
(57) Musical Belssue
ROAD TO HOLLYWOOD
Blng Croeby
B—Uar. 1—po-roe
(86) Mus-Dr Reissue
SECOND CHORUS
Paulette Goddard
Fred Asttlre
(60) Western New Bel
WESTERN TERROR
Dave Ter" O'Brlea
Buny Henry
(59) Western Belsaue
GHOST TOWM
Harry (Jarey
(St) Mus-Com Belssue
JIMMY STEPS OUT
Jamei Stewart
Ooddard
PtaMU
(64) Western Bel
WILD MUSTANG
Harry Carey
(87) Drama Id
LITTLE MEN
Kay Francla
Jack OaUe
m^
BOXOFFICE BookinGuide Jiuie 19,

I
IIIJ^
ICTOBER 4
CHECK RUNNING TIME WITH LOCAL EXCHANGES
OCTOBER 11
OCTOBER 18
OCTOBER 25
NOVEMBER 1
NOVEMBER 8
FEATURE CHART
NOVEMBER 15 NOVEMBER 22 |
^
1
.
[|] (67) Drimi 905 (B5)
[y] Western 961 (1*1) Musical 930 (77) Western 981 (86) Comedy
KEY WITNESS BUCKAROO FROM ©DOWN
929
TO EARTH
(l3j (68) Mystery 917 (66) Western 964
LAST ROUNDUP HER HUSBAND'S
John Beal
POWDER RIVER
R. Hayworlh-L. Parks
Gene
Trudy
Autry
AFFAIRS
LONE WOLF IN LAST DAYS OF BOOT
MnrstisU R—Nov. 15— PG-873 R— Aug. 8—PG-844
LONDON
Jimmy
"Champion"
R—July 26—
Lloyd
PG-841
HILL
[l6| (67) Comedy 911
Geruld Mohr
R—Sept. 6— PO-854
^ (68) Musical 918 Jean
Charles Slarrett
Heather
jT] (70) Musical 919 Nancy
BLONDIE Saunders
IN THE
SmIIcy Burnette
SWEET GENEVIEVE R—Oct. 11— PG-8fl3
DOUGH
TWO BLONDES AND li—Jan. 17—PO-892 li—Feb. 14—PG-900
J. Porter-J. Lydon
R—Sept. 27—Pa-859 R—Sept. 20—PO-8B8
A REDHEAD
R— Dec. 27—PG-88B
l93) Com-M;3t 802 In] (87) Comedy 801
|18] (68) Drama 803
Is] (68) Western 530 (67) Dutd'r-Dr 804
N FOR DANGER OUT (J]
Reissues
OF
[16] (89) Drama
THE BLUE
805
BURY ME DEAD CHEYENNE
Gray-Trevor Roviird
TAKES ©RETURN OF RIN TIN (110) Drama
1^ (62) Drama 807
735
Brent-5Iayo-Bey .
(J) WHISPERING
M.Hrk Daniels
CITY BLONDE
luMiig. 16—PO-848
OVER
SAVAGE
TIN
MAN IN
R—Sept. 6—rO-853
THE IRON I'aul
R—Oct. 11—PO-864
Lukas
Lief Erickson
R—Dec. 27—PQ-886 R—Nov. 8—PO-871 MASK
H—Nov.
(u] (53) Western 755 ^
22— PG-876 Gale Sherwood
(61) Western 756
(B8) Western
RETURN OF THE LASH FIGHTING VIGILANTES m
851 (T) (S2) Western 758
[£] (76) Drama 740 |is| (81) Drama 806 R—Oct. II—PO-864
.U "Lasb"
BLACK
STAGE
La Rue
HILLS
TO MESA CITY
Al "Lasb" La Rue
Al La Rue
GENTLEMAN AFTER LOVE FROM A
R—Feb.
R—Nov. IB—PQ-873
14—PQ-900
R—Nov. 29—PO-877
R—Jan. 31—PG-896 DARK
STRANGER
li—Nov. 15—l'li-873
fr'
liiiu
118) fw\ (118) 804 [It]
pi! (911 Drama 807
MNISHEO DANCE SONG OF LOVE MERTON OF
|m] (104) Musical 808
DESIRE
ret O'Brien
Katharine Hepbura MOVIES
ME
^ (141) Drama 811
©THIS TIME FOR
Greer Garson
GREEN DOLPHIN
Ikirlsst
Paul Henreld
Red Skelton
KEEPS
Robert Mltchum
STREET
Beotk
Robert Walker
Virginia O'Brien
Esther Williams
Lana
Richard
Turner
Hart
ig. 9—PQ-84J R—July 26—PO-841 R—July 19—PO-839
Jimmy Durante
Rictiard Hart
R—Sept. 27—Pa-8e0
Laurltz Melchior
Van Heflln
(82) Urami 802
Drama Comedy
THE
805
Johnnie Johnston
Donna Reed
R—Oct. 4—PG-861 R—Oct. 18— PG-865
3) Western 685 |u] (72) Drama 4701 ^ (72) Comedy 4702
^ (88) Drama 678 Ul (88) Drama 4703
[g] (86) Drama 624
DOWN THE
_
HIGH TIDE
JOE PALOOKA IN THE PRAIRIE EXPRESS LOUISIANA
KING OF THE
BOWERY BUCKAROOS
IL
Don Castle
KNOCKOUT
Johnny Mack Brown Gov. Jlmmle Davis BANDITS
L. Gorcey-Bowery Boys
ffatel;
.^nabel Sbav
Joe Klrknood jr.
Virginia Belmont
Margaret Lindsay
Gilbert Roland
Allied Artists
inball" Taylor
Lee Tracy
ray.fe Knox
Raymond Hatton R—Aug. 16—PG-847 Angela
Jobna
Greene
(86) Drama AA3
R—Aug. 9—PO-SIB Leon Errol
Chrls-PIn Martin
THE GANGSTER
R—Aug. 30—PG-881
Bellta-B. Sullivan
R—Oct. 4—PG-862
Drama 625 (78) Comedy 628
(92) Drama 630
IE PINK HORSE
(86) WISTFUL
Drama
WIDOW OF
631
THE EXILE
Montgomery WAGON GAP
THE UPTURNED GLASS
Douglas Fairbanks ]r.
' lendrli
James Mason
Abbott
•"l k Costello
Maria Monies
20—PO-887
Rosamund John
Marjorle Main
Paule Croset
Pamela
-11 !» Kelllno
Audrey Young
R—Oct. 28—PG-geg
Ann Stephens
R—Oct. 4—PG-862
R—Nov. 1—PO-869
Jo] (67) M-drama 4702
^ (98) Drama 4703
LDung
©ADVENTURE ISLAND
GOLDEN EARRINGS
^ (88) Comedy 4704
Rory Calhoun
Ray
UWHERE THERE'S
Mllland
?
Rhonda Flemlnc
Marlene
LIFE
Dletrlck
Bob Hope
yn Psj
Paul Kelly
R—Aug. 30—PG-882
SIgne Hasso
iJSdi
R—Aug. 23—PO-gSI
William Bendli
im-
R—Oct. 11—PO-884
Special
Special
Special
(73) Comedy 891
(103) Comedy 862
(89) Comedy 864
©FUN AND FANCY
MAGIC TOWN
MAN ABOUT TOWN
FREE
James Stewart
Maurice Chevalier
II Id
Gdgar Bergen
Jane Wyman
Francois Perler
ninab Shore
R—Aug. 30—P0-8B1
Marcelle Derrlen
jiiiii
Luana Patten
R—Oct. 28—PG-887
R—Aug. 23—Pa-849
9) Western 753
Is] (78) Outd'r-Mus 648
[5] (95) Drama 624
WILD FRONTIER
@0N THE OLD SPAN-
"Rocky" Lane
THE FABULOUS TEXAN
ISH TRAIL
Wlillam Elliott^
trailer
Roy Rogers
John Carroll
alt
Tito Gulzar
. 11—PG-863
Catherine McLeod
Jane Frazee
Albert Detker
Andy Devlne
R—Nov. 15—PO-873
R—Nov. 1—PO-878
(nj (78) Drama 4704 Herald (Neoro)
THE BURNING CROSS Hi) (76) Musical X-1
H
(71) Myj-Dr 4703
Reissue
DRAGNET
[s] (77) Western HC15
Bank Daniels
SEPIA CINDERELLA Henry WUcoion
Virginia Patton
THE FRONTIERSMAI
Billy Daniels
Mary Brian
Wllllan
8—July 26-PO-84i
Boyd
Sbella Ouyse
Virginia Dale
Gabby
Tondalayo
Hayes
Douglas Dumbrllle
Russell Haydei
Ruble Blakey R—July 12—PO-838
R—Aug. 9—PG-848
>) Drama 729
is] (73) Drama 732
Reissues
Special
OF HARROW (lo] (93) Drama 740 THE INVISIBLE WALL (140) Drama 733
(ill rrlson
R—Oct.
THE MARK OF ZORRO
16—PO-865 ©FOREVER AMBER
O'Hara
Power-Darnell
ID (111) Drama 730 Linda Darnell
ii»i« Haydn
lio] (103) Drama 741 NIGHTMARE ALLEY Cornel Wilde
en
Tyrone Power
Richard Greene
DRUMS ALONG THE
Brown
.lo.an Blondell
George Sanders
MOHAWK
27—PG-8S9
R—Oct. 18—PO-868 R—Oct. 18—PG-866
Claudette Colbert
131 A^
Osmedy
(133) Comedy
(90) Drama
(104) Drama
EDNESDAY MONSIEUR VERDOUX CHRISTMAS EVE
(80) Drama-Docum
BODY AND SOUL
Joyd
Cliarles Chaplin
George
THE
Raft
ROOSEVELT
John Garfield
Bamsden
Martha Raye
George
STORY
Brent
Lllll Palmer
2*—PO-792 R—Apr. 28—P0-81S Joan
Kenneth Lynch
Blondell
R—Aug.
Randolph
16—PO-848 Ed Begley
Scott
Canada
R—Oct. 8—PG-873
Lee
R-^uly 12—PQ-837
[TT] (1»3) Drama 786
Drama 704 tHE UNSUSPECTED
!!!'';VN of MISSOURI Joan Caulfleld
Claude Rains
Drama 705 Audrey Totter
}
iHiWN
I DIE Hurd Hatfield
MSUft R—Sept. 20— PO-888
[T| (83) Drama 707
THAT HAGEN GIRL
Ronald Reagan
Shirley Temple
Rory Calhoun
R—Oct. 28—PO-868
_
(104) Drama 708
ESCAPE ME NEVER
Brrol Flynn
Eleanor Parker
Ida Lupine
Gig Young
R—Nov. 8—PO-871
(. •) Drama New Eel
OSOFIA
Oene Raymond
Slgrld Giirie
(73) Drama
BLONDE ICE
New Bel
Leslie Brooks
Robert Paige
R—May 22—PO-938
(73) Drama New Re)
MONEY MADNESS
Hugh Beaumont
R—Apr. 3— PG-918
(63) Drama New Rel
ARGYLE SECRETS
William Gargan
Kfarjorle Lord
R—Apr. 24— PG-923
(74) Drama New Rel
DISCOVERY
Adm. R. E. Byrd
(61) Drama New Rel
DEVIL'S CARGO
John Calvert
Rocbelle Hudson
B—Apr. 10—PQ-920
(89) Drama New Rel
FURIA
(Italian)
R—Oct. 18—PO-868
(90) Drama New Rel
WOMEN IN THE NIGHT
Tala BIrell
WUllam Henry
B-^an. 17—PO-891
(76) Drama New Rel
FOR YOU I DIE
Cathy Downs
R—Dec 27—PO-888
(77) Drama New Rel
SPIRIT OF WEST
POINT
Rianchard-Davls
R—Oct. 11—PO-863
(97) Drama Reissue
HENRY THE EIGHTH
Charles Laughton
Robert Donat
(98) Drama Reissue
SCARLET PIMPERNEL
Merle Oberon
Leslie Howard
(1241 Drama Reissue
(81) Drama Reissue THAT HAMILTON
THE RETURN OF THE WOMAN
SCARLET PIMPERNEL Vlven Leigh
Barry Barnes Laurence OllTer
jBOXOFFICE BookinGuide :: June 19, 1948

8
I
MP
FEATURE CHART
NOVEMBER 29
I
g («6) Mystery 915
CRIME DOCTOR'S
GAMBLE
Warner Baxter
Mlchellne Chelre)
Roffer Dann
Steven Qeray
R—Dec. 13—PQ-881
g (88) Wertem 852
SHADOW VALLEY
Eddie Dean
R—Dec. 6—PG-880
DECEMBER 6 DECEMBER 13
(98) Comedy 931
923
IT HAD TO BE YOU
|ll] (62)
DEVIL
Drama
SHIP
(iirigtr Rogers
Richard Lane
Cornel Wilde
Louise Campbell
I'ercy Waram
William Bishop
R—Oct. 25—PG.867 B— Dec. 6—Pa-879
DECEMBER 20
^ (67) Comedy
BLONDIE'S
ANNIVERSARY
Penny Singleton
.Arthur Lake
Larry Sims
R— Dec. 27— PG-886
CHECK RUNNING TIME WITH LOCAL EXCHANGES
DECEMBER 27
^
913 (66) Musical 951
ROSE OF SANTA ROSA
Hoosler Hotshots
Patricia White
Eduardo Noriega
R—Jan. 3—PG-S88
JANUARY 3 JANUARY 10
(54) Western
[U
962
SIX-GUN LAW
Starrett-Buroetto
R—Jan. 10—PO-890
(81) Drama 932
(STHE SWORDSMAN
Larry Parks
R—Oct. 25—PO-867
JANUARY?
^ (68)
GUMOUR GIRL
Musical 9t
iJL
Virginia Grey Wi
Michael Duane
Gene Knipa's Orcfa
R—Jan. 3—PG-81
[s] (66) Mus-Com 808 [l^ (91) Drana 809
[n] (71) Connlrt
LINDA BE GOOD T-MEN,
HEADING FOR H{f|
Marie Wilson
Dennis O'Keefe
Stuart Erwtn
Elyse Knox
R—Dec. 20—PG-884 eienda Farrell
John Hubbard
R—Dec. 27—PO-;k
R—Not. 1—PG-869
[T) (103) Drama 809
KILLER McCOY
Micliey Rooney
Brian Donleyy
James Dunn
Ann BIyth
R—Not. 1—PG-879
§6] (95) Musical
@GOOD NEWS
June Allyson
Peter Lawford
Joan McCrackeo
R—Dec. 6—PO-879
810
(119) Drama 813
\J]
UCASS TIMBERLANE
Spencer Tracy
Lana Turner
Zachary Scott
R—Not. 8—PO-872
\e] (68) Drama 626
THE CHINESE RING
Roland Winters
Louise Dirrie
R— Dec. 20—PG-884
(58) Western
GUN TALK
Johnny Mack Brown
Virginia Christine
Raymond Hatton
674 Reissue
(68) [U
Drama
ID (66) Drama 4706 SMART POLITICS
BETRAYED
June Prelsser
Kim Hunter
Freddie Stewart
Dean Jagger
Noel Neill
Robert Mltchum
627 |io] (66) Comedy 4704
^
JIGGS AND MAGGIE
SONG OF THE ORfl
IN SOCIETY
Jimmy Wakely
Joe Yule
Renle RIano
R—Feb. 14—PG-go*
(69) [U
Drama 4705
BIG TOWN AFTER
DARK
Philip
Reed
Hillary Brooke
R—Not. 22—PO-87B
g^ (101) Comedy 4707
ROAD TO RIO
BIng Crosby
Bob Hope
Dorothy Lamour
R—Not. 8—Pa-871
|i^ (98) Drani
WALK ALOKE
Burt Lancaster
Ll2abeth Scott
Wendell Corey
IClrk Douglas
R—Dec. 20—F0-(
Group 2
(65) Mystery 809
DICK TRACY MEETS
GRUESOME
Ralph Byrd
Boris Karloff
Ann Gfwynn
R—Oct. 4—PG-861
Group 2
(97) Drama S07
OUT OF THE PAST
Robert Mltchum
Jane (Jreer
R—Not. 22—PO-878
Reissue
(60) Western
PAINTED DESERT
George O'Brien
Laraine Day
Ray Whitley
Group 2
Special
S83 (60) Western BOS
WILD HORSE MESA
(128)
©TYCOON
Drama 866
Tira Holt
John Wayne
Nan Leslie
Laraine Day
R—Not. 22—PG-975 R—Not. 29—PG-878
Group 2
(114) Drama 808
SO WELL
REMEMBERED
John MlUs
Martha Scott
Patricia Roc
R—Not. 1—PO-870
Group 2
(102) Drani
NIGHT SONG
Merle Oberoo
Daoa Andrews
Ethel Barrymote
R—Not.
15—PG4
g (ST) Drama

CHECK RUNNING TIME WITH LOCAL EXCHANGE
FEATURE CHART
^^TNUARY 24

EATURE CH

Ifl
CHECK RUNNING TIME WITH LOCAL EXCHANGES
FEATURE CHART

DtGEST and Alphabetical Picture Guide Index W
a>

An interpretative analysis of opinions deducted from the language of lay
and trade press reviews. The plus and minus signs indicate the degree
of favor or disfavor of the review. This department serves also as an
ALPHABETICAL INDEX to feature releases. Numeral preceding title is
Picture Guide Review page number. In parentheses after title is running
BOXOFFICE review date. Listings cow
time. Date following distributor is
current reviews. It is brought up to date regularly. The meaning of th0
various signs and their combinations is as follows:
++ Very Good: + Good; =t Fair; — Poor; = Very Poor.
In the summary H is rated as 2 pluses; = as 2 minuses.
I m
w
t^.
924
869
892
866
923
847
873

. 2-26
SHORTS CHART
Short subjects, listed by Company, in order of release. Running time foUowB
title. First dote is National release, second the dote of review in BOXOFFICE.
Symbol between dates is rating from the BOXOFFICE review. ++ Veiy Good,
+ Good, - Fair, — Poor, = Very Poor. © Indicates color photography.
Columbia
Metro-GoldwYn-Mayer
Prod. No. Title Rel. Date Ratino Rev'd
ASSORTED COMEDIES
9422 Should Husbands Marry?
(H. Herbert) (17) ... .11-13 + 12-27
9433 Wife to Spare (A. Clyde)
(16) U-20 ± 12-20
9434 Wedlock Deadlock (De Rite)
(16) 12-18 + 2-14
Zell)
(I71/2) 12-25 - 3-20
9435 Radio Romeo (Von
9436 Man or Mouse (Holloway)
(IS) 1-15
9423 Silly Billy (Billie Burke)
(IS) 1-29 ± 3-20
9424 Two Nuts in a Rut
(Shilling & Lane) (IS) 2-19 ± 4-24
9437 Eijht-Ball Andy (Clyde)
(171/2) 3-11
9425 Tall. Dark and Gruesome
(H. Herbert) (16) 4-15 ± 5-8
943S Jitter Bughouse (J. DeRita)
(IS) 4-29 ± 5-22
9426 Crabbin' in the Cabin (Vernon
& Quillan) (IS) 5-13
9427 Pardon My Ljmb Chop
(..) 6-10
9439 The Sheepish Wolf
(171/2) 5-27
9440 Flat Feat (..) 6-24
COLOR FAVORITES
9601 Dreams on Ice
(Re-releases)
(6I/2) 10-30 ± 11-8
9602 Novelty Shon (61/2) ... .11-20 ++ 12-27
9603 Dr. Bluebird (8) 12-lS +| 12-20
9604 In My Gondola (71/2) 1-22
9605 Animal Cracker Circus (7) 2-19
9606 Bon Bon Parade (SI/2) . . 4- 8
9607 House That Jack Built
(7) 5-6 ± 5-22
COLOR PHANTASIES
9701 Kitty Caddy «) U- 6 -f 11-29
9702 Topsy Turkey (6I/2) 2-5
9703 SJiort Snorts on Sports
(6/2) 6-3
COLOR RHAPSODIES
9502 Boston Beany (6) 12-4 ± 12-20
9503 Flora (7) 3-18
COMMUNITY SINGS
9653 No. 3 Peg 0' My Heart
(Leibert) (9) 11- 6 ± 2-14
9654 No. 4 When You Were Sweet
Sixteen (Leibert & Baker)
(91/2) 12- 4 dt 2-14
9655 No. 5 Fcudin' and Fishtirf'
(IOI/2) 1-8
9656 No. 6 Civilization (10)... 2-12 ± 4-24
9657 No. 7 I'm Looking Over a
Four-Leaf Clover (91/2) • 4-29
9658 No. 8 Manana (IOI/2) ... 6- 3 ....
FILM NOVELTIES
9901 Aren't We All? (Stoopnagle)
(10^2) 11-27 -f 2-14
SCREEN SNAPSHOTS
9853 Out of This World Series
(9) 11-27 + 1-3
9854 Off the Air (10) 12-18 -f 2-14
9855 Hawaii in Hollywood (10) 1-22
9556 Photoplay's Gold Medal
Awards (91/2) 3-18
9557 Smiles and Styles (9/2) 4-1
9858 Hollywood Honors Hersholt
(8) 5-6 + 5-22
9859 Hollywood Party (9) 6-10
SPECIAL MUSICAL FEATURETTE
9451 A Voice Is Born (Miklos
Gafni) (20/2) 1-15 H 10-25
STOOGE COMEDIES
9402 Sing a Song of Six Pants
(17) 10-30 ± U-29
9403 All Gummed Up (18)... 12-11 ± 12-20
9404 Shivering Shcrlocks (17) 1- 8 -f 4-24
9405 Pardon My Clutch (15) .
+ 3-20
9406 Squareheads of the Round
Table (IS) 3-4
9407 Fiddlers Three (17) 5-6 ± 5-22
THRILLS OF MUSIC
9952 Claude Thornhill & Orch.
(11) 10-30 + 11- B
9953 Lecuona Cuban Boys
(101/2) 11-13 tt 11-29
9954 Skitch Henderson & Orch.
(10) 12-U
9955 Charlie Barnet & Orch.
(IOI/2) 1-15 + 5-22
9956 Ted Wecms & Orch. (IOI/2) 3-25 ± 5-8
9957 Gene Krupa & Orch. (..) 6-10
WORLD OF SPORTS
9802 Ski Demons (9) 10-23 + 12-13
9803 Bowling Kings (10) 11-13 ± 1-3
9804 Navy Crew Champions
(10) 12-25 + 2-14
9805 Rodeo Thrills and Spills
(91/2) 1-29 + 4-24
9806 Net Marvels (9) 3-11
9807 Champions in the Making
(.) 5-13
9808 No Holds Barred (..).. 6-17
SERIALS
9140 Brick Bradford 12-18 -|- 1-3
15 Chapters
9160 Tex Grano"- 4-1 + 5-8
15 CblBtlTi
12
Prod. No. Title Rel. Date Rating Rev'd
FITZPATRICE
(Technicolor)
TRAVELTALES
T-S14 On the Shores of Nova
Scotia (8) 6-28 H 7-5
T-S15 Glimpses of New
Scotland (9) 8-30
1947-48 SEASON
T-911 Visiting Virginia (9)... 11-29 + 1-3
T-912 Cradle of a Nation (9) 12-13 + 1-3
T-913 Cape Breton Island (9) 5- 8
GOLD MEDAL REPRINTS
(Technicolor)
W-921 Goldilocks and the Three
Bears (11) 11-22 ± 1-3
W-922Tlie Fishing Bear (8).. 12-20 ± 1-3
W-923The Milky Way (8) +t 3-20
W-924 The Midnight Snack (9) 3-27 + 5-15
W-925 Puss 'n Toots (7) 4-24 + 5-15
MARTIN BLOCK'S MUSICAL
MERRY-GO-ROUND
M-981 Freddy Martin-Keenan
Wynn (10) 2-14 ff 3-6
M-9S2 Tex Beneke & Orch. (10) 4-24 + 3-6
NEWS OF THE
(Released Twice Weekly)
DAY
PASSING PARADE
K-572 Tennis in Rhythm (10) . . 8-23
K-873 Amazing Mr. Nofdill
(10) 8-30
K-971 Miracle in a Cornfield
(9) 12-20 ++ 1-3
K-972 It Can't Be Done (10) . .12-20 -f 2-28
K-973 Goodbye Miss Turlock
(10) 1-24 +1 2-21
K-974My OM Town (9) 2-7 +f 2-21
K-975 Souven?rs of Death
(10) 6-19
PETE SMITH SPECIALTIES
S-860 Pet Peeves (10) 7-5 ± 7-5
1947-48 SEASON
S-951 Football Thrills No. 10
(10) 9-10
S-952 Surfboard Rhythm (9).. 10-18 -H 11-8
S-953What D'Ya Know (9).. 11- 8 + 11-8
S-954 Have You Ever Wondered?
(9) 12-13 + 1-3
S-955 Bowling Tricks (10).... 1-10 + 2-21
S-956 I Love My Mother-in-Law
BUT (8) 2-7 4+ 2-14
S-957 Now You See It (9).... 3-20 ± 3-20
S-958 You Can't Win (9) + 5-15
SPECIALS
A-S02 Give Us the Earth (21). 6-21 -f 7-5
1947-48 SEASON
A-901 Drunk Driving (21) 3-27 + 3-20
A-902 Going to Blazes (21).. 4-24 +f 5-15
TECHNICOLOR CARTOONS
W.S36 Red Hot Rangers (8) . . 5-31 ±
W-839 Uncle Tom's Cabana (8) 8-19
1947-48 SEASON
W-931 Slap Happy Lion (7) 9-20 . . .
W-933 King Size Canary (7). 12- 6 ±
±
W-934The Bear and the Bean
(7) 1-31 +
W-936 Make Mine Freedom (6) 3-10 +
W-935 What Price Fleadom
(7) 3-20 ±
W-937 Kitty Foiled (7) 5-1 +
W-93S Little 'Tinker (8) 5-15
TOM & JERRY CARTOONS
(Technicolor)
7- 5
11- 8
W-837 Dr. Jekyll & Mr. Mouse
(8) 6-14 + 5-10
W-S3S Salt Water Tabby (7) . . 7-12
W-840 Mouse in the House (8) 8-30
1947-48 SEASON
W-932The Invisible Mouse (7) 9-27 ++ U- 8

f 8602
I
(IS/z)
!
1947-48
i
Vol.
SHORTS CHART
20th Gentury-Fox
prod. No. Title Rcl. Date Rating Rev'd
DRIBBLE PUSS PARADE
8901 Album of Animals (8) 11-21
8902 Divino to Live (9) May
±
+
9-27
6-5
FEMtNINE WORLD
g£01 Sometliing Old—Something New
(Ilka Chase) (8) Feb.
Fashioned for Action
(Ilka Chase) (S) Apr.
\i MARCH OF TIME
ttll.
13, No. 12 New Trains
'
for Old? (18) 7-11 ++
i
Vol. 13, No. 13 Turkey's 100 Million
8-8 +
SEASON
V«l. 14, No. 1 Is Everybody
i
Listening? (18) 9- S +
14, No. 2 T-Men in Action
(18) 10- 3 H
I Vol. 14, No. 3 End of an Empire
(18) 10-31 H-
Vol. 14, No. 4 Public Relations
I
This Means You! (17) . .11-28 H
Vol. 14, No. 5 The Presidential
Year (IS) 12-26
i
Vol. 14, No. 6 The Cold War
(18) 1-24 ++
I Vol. 14, No. 7 Marriage and Divorce
(16) Feb. #
I Vol. 14, No. 8 Crisis in Italy
(17) Mar. -I-
I Vol. 14, No. 9 Life With Junior
(IS)
Apr.
[Vol. 14, No. 10 Battle of Greece
(17) May +
|VeL14, No. llThe Fight Game
(19) June +
MOVIETONE ADVENTURES
17256 ©Zululand (8) 6-6
J/Z570Gardens of the Sea (8) 6-20
17258 QRomance of the Fjords
(8) 6-27
117203 Harvest of the Sea (9) . . 7- 4
1947-48 SEASON
118251® Holiday in South Africa
(S) 8-22
118202 The 3 R's Go Modern (9) 11- 7
[8201 Horizons of Tomorrow (S) 9-12
|8252(£lHome of the Danes (S) 10-17
|iS253®Jungle Closeups (8)... 12-12
n8254QCopenhagen Pageantry
(8) Jan.
(Sky Thrills (9) Mar.
MOVIETONE NEWS
(Released Twice Weekly)
SPORTS
1947-48 SEASON
,1
||!301 Greatness (9) . . S- Gridiron 1
Ii351 ©Vacation Magic (8) . 9-26
|i352@Aqua Capers (8) Jan.
1302 Olympic Class (10) Feb.
1353 ©Playtime in Scandinavia
1„ (8) Apr.
sD3 Everglades Adventure (9) . . May
Im
TERRY-TOONS
-! (Technicolor)
1502 Talking Magpies in Flying
South (7) 8-15
1503 Mighty Mouse in a Date for
Dinner (7) 8-29
1504 Talking Magpies in Fishing
by the Sea (7) 9-19
i505 Mighty Mouse in the First Snow
,„, (7) 10-10
,>50t Talking Magpies in the Super
Salesman (7) 10-24
Mighty Mouse to
[1507 in a Fight
the Finish (7) 11-24
!508The Wolfs Pardon (7).. 12- 5
S09 Mighty Mouse in Swiss Cheese
Family Robinson (7) .12-19
.
>510 Talking Magpies in Hitch
Hikers (7) 12-21
511 Mighty Mouse in Lazy Little
Beaver (7) 12-26
512 Felix the Fox (7) Jan.
513 Talking Magpies in Taming
the Cat (7) Jan.
501 One Note Tony (7) Feb.
514 Mighty Mouse and the Magician
„^ (7) Mar.
515 Gandy Goose and the Chipper
Chipmunk (7) Mar.
516 Hounding the Hares (7).. Apr.
517 Mighty Mouse and the Feudin'
Hillbillies (7) Apr.
518 Mystery in the Moonlight
.„ ,31Tha Butcher of Seville
May
.,,. (9) May
>32 Mighty Mouse In the
Grwn Lin* (7) Hay
2-28
4-17
7-19
8- 2
S-30
10-11
U- 1
11-29
1-31
2-28
4-10
5-15
6-12
4-26
7- 5
9-27
9-27
12-20
9-27
3- 6
4-10
4-10
H 7-5
+

EXHIBITOR HAS HIS SAY
(Continued from Page 3)
Played Fri., Sat.—Harland Rankin, Plaza Theatre,
Tilbury, Ont. General patronage. • • •
You Were Meant for Me (20th-Fox)—Jeanne
Grain, Dan Dailey, Oscar Levant. The only
mistake Fox made about this was that it
wasn't in Technicolor.—James C. Balkcom jr..
Gray Theatre, Gray, Ga. Small town patronage.
* * *
UNITED ARTISTS
Body and Soul (U A)—John Garfield, Lilli
Palmer, Hazel Brooks. This is a good action
picture. The story was plausible and boxing
scenes very exciting. Played Fri., Sat. The
Friday attendance was very poor but Saturday
was better. UA can claim the trailer
on this one. Weather: Clear and warm.—^J. E.
Rougeau, Club Theatre, Seven Sisters Falls,
Man. Small town and rural patronage. * * *
Marauders, The (UA)—William Boyd, Andy
Clyde, Dorinda Clifton. Boyd is always good,
which helped the situation some, but .did not
have the business we used to enjoy with
him. Played Fri., Sat. Weather: Fine.^Harland
Rankin, Plaza Theatre, Tilbury, Ont.
General patronage. * * *
Song of the Open Road (UA)—Edgar Bergen,
Bonita Granville. This is a very good
comedy which I double billed, hoping for
better business, but it was still off. What
have some of you small towners done to bring
in more business? Played Tues., Wed. Weather:
Good.—Ralph Raspa, State Theatre, Rivesville,
W. Va. Rural patronage. * * *
See our Showmandiser section, Ralph.
You'll find a lot of suggestions there for the
type of trade secret you are looking for.
UNIVERSAL-INTERNATIONAL
—
Slave Girl (U-I)—Yvonne DeCarlo, George
Brent, Broderick Crawford. This is very good.
It has action, comedy and beautiful color.
Played Sun., Mon.—C. M. Garrett, Yandell
Theatre, El Paso, Tex. Family patronage. * * *
Vigilantes Return, The (U-I)—Jon Hall, Margaret
Lindsay, Paula Drew. This is just the
type of outdoor action picture that the patrons
of a small town theatre like. Something with
plenty of action, but still with a good story
and a good cast. Played Sat., Sun. Weather:
Fair.—E. P. Amundson, Colton Theatre, Colton,
S. D. Small town and rural patronage. *
Wistful Widow of Wagon Gap, The (U-D—
Bud Abbott, Lou Costello, Marjorie Main. Miss
Main stole the show. It is a western comedy
which should do okay in the small town.
James C. Balkcom jr., Gray Theatre, Gray,
Ga. Small town patronage. * * *
Wistful Widow of Wagon Gap, The (U-I)—
Bud Abbott, Lou Costello, Marjorie Main. I
thought Abbott and Costello's popularity had
waned in this community, but definitely not
or else they have come back with a bang.
had the best weekend since our "depression"
I
set in. Universal is starting to treat us nice.
I sure hope they keep it up. Played
Mon.—Marcella Smith, 'Vinton Theatre,
Sun.,
Mc-
Arthur, Ohio. Small town patronage. * * *
WARNER BROS.
Torrid Zone (WB)—Reissue. James Cagney,
Ann Sheridan, Pat O'Brien. I thought this a
fine picture of its type but it didn't click.
Cagney doesn't go over like he once did.
Played Mon., Tues. Weather: Warm.—Harland
Rankin, Beau Theatre, Belle River, Ont. General
patronage. * * *
Wild Bill Hickok (WB)—Reissue. Constance
Bennett, Bruce Cabot, Warren Williams. This
is one of the best of the reissues and is very
ABOUT
PICTURES
suitable for the weekend customers. Played
Fri., Sat.—James C. Balkcom jr., Gray Theatre,
Gray, Ga. Small town patronage. * * *
MISCELLANEOUS
Mom and Dad (HP)—(Social hygiene film
with lecturer.) It was indeed a pleasure to
have Mr. O'SulIivan and his unit in the Gray
Theatre. "Mom and Dad" is a picture that
the public should be made to see. It awakens
people to actual conditions, as it stamps out
ignorance and silly sex secrets. The lectures
by Mr. O'SulIivan packed a punch of truth
and clean living that everyone should and
did appreciate. So I express my thanks and
send an orchid along to Hygienic Productions
for having such foresight and vision to
make a picture like "Mom and Dad." Played
Mon., Tues.—James C. Balkcom jr.. Gray Theatre,
Gray, Ga. Small town patronage. * * *
Pittsburgh (SG)—Reissue. Marlene Dietrich,
John Wayne. This is a swell feature but
business was below par. There are fights,
laughs, love and suspense, and the film was
sold at a fair price. Played Tues., Wed.
Weather: Fair.—Ralph Raspa, State Theatre,
Rivesville, W. 'Va. Rural patronage. * * *
Holland Showman Writes
Of Its Trade Practices
TJARLAND RANKIN of the Chatham
Enterprises, Chatham, Ont., corresponds
with a fellow exhibitor in Holland,
who wrote in late April:
"In Holland great changes have taken
place. You know the financial position of
our country is very poor, as in most of
the countries of Europe. This means that
our government needs money, the more
the better. One of the measures to get
the necessary money has been to raise
the tax on amusement. It is now 35 per
cent, which means of our sale. At the
same moment, the government forced us
to reduce our net prices 9 per cent. These
measures had the same effect as a knockout.
"The tax on amusement is fixed by local
authorities, but the government informed
them that in case they did not fix the
tax according to its directives, the communities
could not get the financial support
they will need in the future, and at
this moment. The league of the picture
business has done whatever it could, but
nothing resulted. In our community
(Zutphen) I have done n»y best to convince
local authorities of the dangers
of such a raise in tax, but the result
has been the same as it has been everywhere
in Holland. You must know that
for all the theatres in Holland, prices
are fixed. That means the cinemas are
divided into several classes and each class
has its fixed average net price. Thus the
small theatres are maneuvered into a difficult
position. We were forced to show
at least 35 per cent non-American pictures
a year. The last decision is to show
during the next half year only eight weeks
of American pictures. In general, American
pictures are much more appreciated.
" 'The Best Years of Our Lives' is
showing in Holland and is the boxoffice
champion. Showing this picture means
the best weeks for the exhibitor."
In the Newsreels
Movietone News, No. 46: Tension over
truce brings new climax to Palestine war;
President Truman speaks at Chicago; 4\Q
midshipmen say farewell to Annapolis; midget
auto racing; English derby; sweepstake
ticket brings $25,000 to Bronx family.
News of the Day, No. 280: Benes resigns as
Reds tighten grip on Czechoslovakia; happy
day for future admirals; big fair boosts world
trade; Palestine war news; long shot wins
English derby; jackpot for sweep winner.
Paramount News, No. 83: The heel'n toe
classic; Laskau walks into America's Olympic
lineup; show window for the world; Reds win
single slate election; President Benes—last
films before resigning; President Truman
makes 10,000-mile speaking tour; English
derby run before million fans.
Universal News, No. 150: Midshipmen graduate
at Annapolis; Truman at Chicago and
Omaha on midwest tour; Canada's trade fair
opens at Toronto; cops take kids on PAL
outing; long shot wins English derby; midget
race at New York debut.
Warner Pathe News, No. 85: Truman on
tour; Benes resigns; report from Palestine;
Annapolis graduation; Miss Europe; sports.
Movietone News, No. 47: Palestine truce
opens the way to peace; President Truman
hailed in far west; Senator 'Vandenberg blasts
ERP fund slash; Atlantic City Shriner's parade;
West Point graduates; President Auriol visits
Normandy; U.S. visitors flock to Canada for
shopping; U.S. Olympic divers display fine
form at Los Angeles.
•
News of the Day, No. 281: GOP convention
preview; Truman relaxes; West Point graduation;
Normandy four years after; diving stars
show pre-OIympic form; sailboat age for teenage
skippers.
Paramount News, No. 84: Tuna fishing; Boston;
three Americans honored by interstate
group; the great vacation season; S. S. Queen
Mary brings popular screen actor; Vandenberg
assails cut on foreign aid; story on Palestine.
Universal News, No. 151: Vandenberg protests
ERP cut; Truman continues pre-election
tour; West Point graduation; new exemption
for tourists in Canada; third generation midgets'
second birthday; Olympic divers in Los
Angeles tryouts.
Warner Pathe News, No. 86: West Point
graduation; Canada tourist boom; fashions in
the swim; underwater picnic; flea way fighters;
great Americans—Custer's Last Stand.
•
All American News, Vol. 6, No. 294: Thousands
watch gigantic Memorial day parade
in Chicago; army's only Negro Catholic chaplain
inspects war memento collection; Kentucky
boy receives highest Scout honor; Mauri
Rose wins Indianapolis 500-mile race for third
time; Bill Robinson christens steamship named
S. S. Bojangles in his honor; Joe Louis trains
for return engagement with Jersey Joe Walcott.
•
Telenews Digest, No. 23: Oregon flood
waters continue to take toll; Eisenhower takes
office as president of Columbia university;
pickets dressed in the traditional costume of
Uncle Sam parade their opposition to the
draft in full view of the White House; co-eds
from George Washington university parade
with picket signs to protest the expressed
preference of male students for French girls;
Communists in Czechoslovakia hold first election;
Benes resigns; the life story of a kirig;
band leader's son renounces U.S. citizenship;
public figures of America and Greece attend
the funeral of CBS correspondent George
Polk; President Auriol of the French republic
reviews the French fleet at Brest; Field Marshal
Earl Wavell receives the key to the
Tower of London; Cardinal Spellman of NeW
York is welcomed to Batavia; Palomar telescope
goes into service.
14 BOXOFFICE BookinGuide June 19. 1948

I
Opiaions oa Curreat Productioas; Exploitips for Selliag to tho Public FEATURE REVIEWS 1
Michael O'Halloran F
Drama
Lulu Belle
Drama
Monogram (4719) 79 Minutes Rel. Aug. 8. '48
Columbia ( )
86 Minutes Rel.
Expected it is that the screen version of any Gene Strattori-
Porter novel should be as wholesome as the morning dew
and comparably damp as concerns tear-jerking potentialities.
The trick is to endow it with such qualities without having
the results slop over into the maudlin. Here's a glowing
example to prove that it can be done, which accomplishment
is the more praiseworthy because the picture is the kickoff
venture of a new independent outfit, Windsor Pictures.
Through careful casting of experienced actors—both adolescent
and adult—thoughtful direction and a sensible script, the
film adds up to an unusually fine morsel of entertainment
which will warm the hearts of all spectators and can add
materially to the popularity and profits of any program,
whether it is used as support or in the top spot, a position
it merits in subsequent bookings. Directed by John Rawlins.
Scotty Beckett, Allene Roberts, Tommy Cook, Isabel lewell,
Charles Arnt, Jonathan Hale, Gladys Blake.
Beyond Glory
Paramount (4726)
F
82 Minutes Rel.
With national attention focused more and more on the
armed forces, pictures about the service schools, of which
this is the first of a sizable upcoming cycle, should find a
ready-made backlog of interest on the part of ticket buyers.
Added to that inherent asset there is, in this case, the established
marquee magnetism of Alan Ladd's name, and, resultantly,
the picture should be dependable for profitable
patronage, particularly in its first run engagements. While it
supplies an engrossing insight into the lives, loves, problems
and ideals of students at postwar West Point and of the
operation of that institution of learning, the story which
backgrounds those elements is, unfortunately, neither exciting
nor convincing. And it is rendered a bit confusing by
indiscriminate employment of flashback technique. Production
is on the lavish side. Directed by John Farrow.
Alan Ladd, Donna Reed, George Macready, George Coulouris,
Harold Vermilyea, Henry Travers, Luis Van Rooten.
Tilt
Orel
In portraying the screen version of the title role wench of
the David Belasco stage hit, Dorothy Lamour is given a
chance to use her voice and her curves so effectively that
the delineation probably is her best dramatic effort to date.
True, for the sake of the family trade and with a weather
eye to screen censorship, the character is considerably diluted
as concerns color, credo and conversation. Yet, it still is sufficiently
torrid and tempestuous to win the picture a prominent
spot on many a fan's "must see" list—and such listing cannot
help but win it impressive dollar records at ihe turnstiles,
regardless of critical reactions. Produced by Benedict
Bogeaus, whose output usually is handled by United Artists,
the film is substantially mounted and La Lamour's sterling
performance is given the backing of support in kind and the
skillful direction of Leslie Fenton.
Dorothy Lamour, George Montgomery, Albert Dekker, Otto
Eruger, Glenda FarrelL Greg McClure, Charlotte Wynters.
Feudin, '
Fussin' and A-Fightin' F *i^:„:,"r
Univ.-Int'l ( ) 77 Minutes ReL
As a showcase for the rather abundant singing, dancing
and clowning talents of Donald O'Connor, this serves the
purpose adequately and should earn itself a satisfactory
reception wherever audience tastes lie in the direction of
light comedy entertainment. It's a peculiar mixture of buffoonery
and near-burlesque, affording rich supporting comedy
roles for Marjorie Main and Percy Kilbride, whose drolleries
first were teamed in "The Egg and I." George Sherman's
direction for the most part is successful in overcoming some
script weaknesses, chief of which is the fact that there
wasn't quite enough story material to stretch through the running
time, resulting in a touch of dragginess at intervals.
O'Connor, a hair-tonic drummer, is made captive by the
citizens of Rimrock and pressed involuntarily into service as
that community's entry in the annual footrace. He wins.
Donald O'Connor, Marjorie Main, Percy Kilbride, Penny
Edwards, Fred Eohler jr., Howard Chamberlain.
ablt
Mine Own Executionei A fror
20th-Fox (824) 105 Minutes Rel. July '48
A serious drama dealing with psychiatry which turns to
violent melodrama for its occasional exciting moments. With
Burgess Meredith as the sole marquee name in an otherwise
British cast, this Alexander Korda film is best suited to art
houses and a few metropolitan first runs. It's an adult theme
which will appeal to discriminating patrons rather than to
general audiences, who will more likely label it slow-moving
and dull. Much of the footage highlights the case history of
a war-shocked ex-fighter pilot who has mental lapses during
which he exhibits murderous tendencies toward the wife he
really loves. Mered.ith gives a convincing performance as a
lay psychiatrist who takes the case of the former pilot at the
request of the latter's wife. During the treatment, Meredith
temporarily neglects his schizophrenic patient, as well as his
own wife, while he engages in an affair with a married
woman. Directed by Anthony Kimmins.
Burgess Meredith, Dulcie Gray. Eieron Moore, Christine Norden,
John Laurie, Barbara White, Lawrence Hanray.
seats,
igerat
Corridor of Mirrors
Oniv.-Int'l ( ) 96 Minutes Rel.
F
Drama
Blatancy of musical score, slipshod recording and heavy
British accents combine to make it impossible for the average
spectator to hear any more than half of the dialog in this
entry from J. Arthur Rank's productional stable. Such technical
and lingual shortcomings may be considered a blessing
rather than a curse, inasmuch as the offering has little but
dialog to offer and that of a definitely inferior quality. While
the mountings are impressive and obviously costly they, too,
are heavy-handed in the manner of performances, direction
and story. The last named hovers somewhere between the
psychiatric drama and the horror play and serves as a disappointing
introductory vehicle for loudly ballyhooed Edana
Romney. As to exhibition, the film presents considerable
of a problem—it's too weak for topside and too long for 'the
supporting spot. Directed by Terence Young.
Eric
Portmon, Edana Ronmey, loan Maude, Barbara Mullen.
Alan Wheatley, Bruce Belfrage, Leslie Weston.
i
Marius A
""""'
Sirilzky Inti 128 Minutes ReL
A colorful, excessively talky French language film about
life and love along the Marseilles waterfront. With the late
Raimu and Pierre Fresnay popular with art theatre patrons,
the picture will do strong business in these class spiots. Picture
is far too long and slow moving for general audiences.
This is the first part of Marcel Pagnol's trilogy, of which the
previously-shown "Fanny" was the second part. "Cesar,"
which has not yet been shown in America, is the third. The
film was originally produced in 1933 and directed by Alexander
Korda who makes his characters realistic and human
at all times. Raimu, as a kindly, middle-aged cafe owner;
Chorbert, as a widower, and Alida Rouffe, as an excitable
beldame, contribute excellent character portrayals. The
story concerns a young man and his love for the sea. Siritzky
Int'l is at 250 West 57th St., New York City.
Raimu, Pierre Fresnay, Orone Demazis,
Rouffe, Robert Vattier.
Charpin,
Alida
Jealousy
Best Films Corp. 100 Minutes Rel.
A tragic drama, replete with melodramatic situations,
which is produced, acted and directed to appeal to Italianspeaking
patrons. A slow-moving period piece, with names
that are unfamiliar even to art theatre audiences, the picture
is suited only to houses where Italians predominate.
The film was probably produced some time ago as both the
star, Luisa Ferida, who gives an effective dramatic portrayal,
and the director, Ferdinando Poggioli, have since died. The
male lead, Roldano Lupi, does some scenery chewing in the
part of a nobleman who broods over a murder he committed
for the servant girl he loved. Based on a Sicilian classic,
the picture is grim fare which ends with the nobleman losing
his mind and finally dying alone, vanquished by jealousy
and passion. Best Films is at 10 West 47th St., New York City
Luisa Ferida, Roldano Lupi, Elena Zareschi, Ruggero Ruggori,
Bella Starace Sainati, Vanda Capodaglio.
944 BOXOFFICE June 19, 1948 943

. . . And
. . The
. . She
. . . And
. . And
. . Though
. . The
. . Played
. . Torn
. . Raimu,
. . The
. . Who
EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and Program*
SELLING ANGLES:
"Lulu Belle"
SELLING ANGLES:
"Michael O'Halloran"
Dorothy Lamour is the name to sell. Spot a life-sized cutout
of her in the lobby, surrounded by portrait heads of the
men whose lives she ruins in the film. Send teaser post
cards to the men on your mailing list, written in a woman's
hand and signed "Lulu Belle." Persuade a local drug store
to feature a "Lulu Belle" sundae during the picture's run.
The plot line—wealth versus love—^might be used as a question
on a local radio quiz show. If there is a local girl named
"Lulu Belle," invite her as your guest opening night.
CATCHLINES:
You'll Have Nothing but Pity in 'Your Heart for Lulu Belle
(or the Men Who Lovedl Her . 'Was Beautiful
.. . Irresistible . . . And Doomed to Tragedy ... In Her
Relentless Pursuit of Wealth . . . And Her Failure to Recognize
That Love Meant More Than Money.
Her Beauty Tempted Four Men ... But They Were All
Ruined by Lulu Belle's Tainted Touch ... By Her Reasoning
You Don't Have to Love a Man to Marry Him . . . And You
Don't Have to Hate a Man to Destroy Him.
uUivi
'ivir
jckei
Plot problems—a crippled child and an alcoholic mothersuggest
that you stage a special showing for child welfare
groups, psychiatrists, your local parent-teacher organization
and similar outfits. The film is based on a novel by Gene
Stratton-Porter, so work with bookstores and libraries on
special displays of the widely read writer's books. Newspaper
files may reveal stories of crippled children bought
back to normalcy. If so, blow up some of the yarns for use
in lobby easels.
CATCHLINES:
Tender and Touching . Picture With an Emotional
Wallop That Will Leave 'You Limp . . . Every Woman Will
Understand This Gripping Story of a Mother Who Had to Hit
Rock Bottom ... So Her Child Could Be Saved.
The Heart-Stirring Story of a Mother Who Lost Her Way
a Child Who Was Helpless in the Clutch of an Evil
She Could Not Understand . . . You'll Sigh a Little . . . You'll
Cry a Little ... At Screen Drama Which Surges With Tender
Emotion . . . And Violent Conflict.
SELLING ANGLES: "Feudin', Fussin' and A-Fighlin' "
SELLING ANGLES:
"Beyond Glory"
Get the juveniles together the day before the picture opens
and have them stage a free-for-all foot race, each entrant
carrying a card on his back with picture and theatre billing.
Winner over a prescribed course would receive merchandise
prizes, free tickets, etc. Secure music store tieups on special
displays of the popular hillbilly record from which the film
derives its title. Point out that Marjorie Main and Percy Kilbride,
the comedy stars of "The Egg and I,' aie reunited
herein.
Tie this in with the current revival of public and governmental
interest in strengthened defense measures. Arrange
to have a U.S. army recruiting station set up in the lobby
during the run of the picture. Send special invitations to the
opening night's performance to West Point graduates in your
vicinity, and elicit their comments on the picture for use in
newspaper and radio advertising. Stage a contest, with newspaper
backing, among high school students on "Why I would
like to go to West Point."
CATCHLINES:
You've Never Laughed So Hard in All Your Life ... As
You Will When You See the Wonderful Race at Rimrock . . .
As Mayor Marjorie Main Kidnaps a Fleet-Foote.d Hair Tonic
Salesman ... To Uphold the Honor of the Town.
He Was a Hair Tonic Salesman With Nothing on His
Mind But Merchandise . . . Until He Tried to Run Away From
Rimrock
. . . And Was Dragged Back Forcibly by Mayor
Marjorie Main . . . And Her Pretty Niece . . . You'll Vote
It the Year's Top Comedy Smash ... A Riot of Laughter.
CATCHLINES:
All the Color . . . The Romance . . . The Drama of West
Point . . . Wrapped Up in One Great Hunk of Surging Entertainment
As Alan Ladd at His AU-Time . . . It's Best ... a
World War II Hero Who Has to Choose Between Love and
Loyalty .
Dare Not Face the Crisis.
Tender; Poignant Romance . Against the Colorful,
Tr.adition-Steeped Background of West Point
Story of a World 'War Hero and a War Widow .
. . . The
Must
Decide Whether They Have the Right to Live and Love Again.
SELLING ANGLES:
"Corridor of Minors"
A plot development has Eric Portman searching for a girl
who resembles a 400-year-old portrait. Conduct a similar
search, with newspaper cooperation, using a blown-up still
of Edana Romney and offering prizes for the local girl who
most resembles her. Sell the picture as an example of new
British production techniques by arranging special showings
for newspaper and radio critics, art students and similar
groups. Borrow some freak mirrors from a nearby amusement
park and line the theatre foyer with them.
CATCHLINES:
It's a Masterpiece of Mounting Suspense . . . The Dramatic,
Violent Story of a Man Who Lived in the Past . . . Who
Taught a Woman the Terror of a Mad Obsession . . . Victim
of Dark, Insidious Impulse.
A Drama of Violence and Hate . . . The Impact of Its
Explosive Conflict of Innocence and Utmost Evil Will Hit
You Full in the Face ... It Brings to You a Great New Star
... In a Story of Flaming Love That Knew No Barriers.
'ent
of
TOV
SELLING ANGLES:
"Mine Own Executioner"
Burgess Meredith, the best selling name, is well known
for his screen performances in "The Story of G.I. Joe" and
"Diary of a Chambermaid." To attract women patrons, play
up Kieron Moore, who was the romantic lead opposite Vivien
Leigh in "Anna Karenina." Arrange a tieup with a local
bookshop for window displays of the novel by Nigel Balchin,
which had a wide sale. The psychiatric angle is a ticklish
one, which should be stressed only in art theatre showings.
. . .
CATCHLINES:
The Compelling Novel by Nigel Balchin Becomes a Brilliant
Film of Modern Psychiatry Burgess Meredith, One of
America's Greatest Actors, Co-starred with Kieron Moore,
England's New Romantic Lead . Between Two Loves,
a Loyal, Devoted Helpmate and a Fascinating, Two-Timing
Woman.
Love Made Him Forget the Danger That Lurked Around
the Corner . He Tried to Save Others From Death,
He Became His Own Executioner ... A Drama That Probes
Into the Inner Recesses of the Mind.
SELLING ANGLES:
"Jealouay"
SELLING ANGLES:
"Marius"
Since the Italian-language film has little to offer American
patrons, the selling campaign must be directed to Italian
moviegoers. Mention that the film was awarded the "Silver
Ribbon" by the National Syndicate of Italian Cinema Journalists
in Rome. Also that it was adapted from a wellknovm
novel, "The Marquis of Roccaverdina," by Luigi
Against High Ideals.
Ferida, Beloved Italian Star . . . His Unwarranted Jealousy
Proved to Be His Undoing ... A Drama of Base Passions
Capuana. Stress the fact that it is the last film make by
Luisa Freida, noted Italian film star.
CATCHLINES:
Jealousy—the Inching Madness . . . Another Great Italian
Drama Adapted From the Well-Known Novel, "The Marquis
of Roccaverdina" . . . Now You Can See the Winner of the
Silver Ribbon Award Selected by Italian Cinema Journalists.
Sequences of Violent Emotion in a Drama of Man's Consuming
Passion . Final Cinematic Triumph of Luisa.
*veek
the
For the art theatres, play up the fact that this is the first
part of Marcel Pagnol's trilogy, of which the previouslyshown
"Fanny" was the second. Pagnol is famous as the
other of "Topaze" and other successful plays and films. The
late Raimu was also the star of "The Well-Digger's Daughter,"
"The Baker's Wife" and other notable French films and Pierre
Fresnay is another selling name for foreign-language picture
fans. Mention that Alexander Korda directed.
CATCHLINES:
The Beginning of Marcel Pagnol's Trilogy of Life and Love
on the Marseilles Waterfront . . . Raimu in One of His Heart-
Warming and Human Characterizations . Story of
Three Delightful French Characters, "Marius," Son of "Cesar,"
Who Loved the Little Oyster-seller, "Fanny."
His Love for the Bounding Main Was Greater Than Hisj
Affection for His Loyal Sweetheart . Charbert andwj
Pierre Fresnay, the Stars of Pagnol's "Fanny," in Anotherj
Great French Film.

J
Box
-
Kansas
''jrjii
ATES: 10c per word, minimuni $1.00, cash with copy. Four insertions for price ol three.
jLOSING DATE: Monday noon preceding pubUcation date. Send copy and answers to
Numhers to BOXOFHCE, 825 Van Brunt Blvd., Kansas City 1, Mo. •
GENERAL EQUIPMENT—USED
[Outdoor theatres msJie SOS your headquarters
piplete sound projection outfits starting at
995: ne» SOO-watt Western Electric booster
ipliflers, $650: new Dual in-car speakers with
ictlon bos and transformer, $14.35; new drives'
entrance and exit signs, Illuminated. $18 76-
rial cable, TAc ft.: generators 70/140 amperes
25; Super Snaplite 9 ft. lenses increase light
%, from $160. New .address, S.O.S. Cinema
jply Corp., 602 W. 62nd St.. New York 19
lEconomizniB? Here's the spot. Daytime Shadowr:
beaded screens, collapsible, 39x62 in,, worth
.•;5, now $44.50: Soundfilm amplifiers, $29 50
( coinomelers, $49.50: portable 35mm sound
(jectors, $89.50 up; 16mra sound projectors
}».75 up: complete PA systems, $44.75: rebuilt
Jieral two unit electric ticliet machtaes, $139 50
tti for sales bulletin. New address SOS
eema Supply Corp.. 602 W. 52nd St New
Vk 19.
Compare our prices. New RCA SOW theatre
olifiers, $137.50: Simplex rear shutter double
jrlng mechanisms, spiral gears, excellent
!l9.50: Powers 6B mechanisms, rebuilt. $114 5o'
A soundheads, belt driven, rebuilt with motors'
»9.50 pair: Strong 50 amp. larophouses, excel-
1|., $250 pair. Star Cinema Supply. 459 West
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lave your machines rebuilt and modernized by
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ipecialty. Projection Service 4 Supply Co
North llth St., Minneapolis 3, Minn
ompletely rebuilt guaranteed like new project(
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Royal Soundm.aster soundheads with new
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i5 cycle Hertner transverter high intensity, like
ni Town changing to 60 cycle. Bargain. Also,
-^eycle motors in most sizes, f^-ft" Gem TVioat,^' Theatre,
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GENERAL EQUIPMENT—NEW
Drive-In Theatre Projection and sound equipment.
Brand new: nothing else needed, $2,974
Theatre equipment $2,794, and $2,280, complete
and Installed. Ace Camera Supply, 160 N. Irby,
Florence, S. C.
Poster Cases. Stainless steel or estruded aluminum
poster cases, muminated or noa-llluminatcd.
Available in all sizes. Prompt delivery. Poblocki
and Sons, 2159 South Kinnlcklnnic Ave., .Milwaukee
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Phillips new safety carbon saver,
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THEATRES WANTED
Ask
your
Sell your theatre privately. Confidential correspondence
invited. Leak Tlieatre Sales, 3422
Klnmore, Dallas. 1109 Orchard Lane, Des
Moines. Iowa.
Is your theatre for sale? Our cash buyers are
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prompt estimate of your present theatre value.
Write us today. "Joe" Joseph, 2409 Sunset Ave.
Phone Yale 2-7650. Dallas, Texas.
Will buy or lease theatre in good midwest town.
Confidential. H. McCloughan, 125 East Second,
Concordia, Kas.
Will buy or lease theatre in good town anywhere
except eastern sUtes. Box 131, St. Louis,
Mich.
Want to buy or lease theatre in California or
Oregon: no large city; ample cash. E. D. Seetins,
P. 0. Box 469, Anaheim, Calif.
and new gear boxes,
iinirs 50 series amplifiers,
Utwo way horn systems,
Small town theatre,
de luxe
non-competitive,
projector
lease or
bases
Bj'r and lower
buy.
magazines
Great Lakes region. priced complete
William Patrick Dowries,
with
t

I M DEC U S PAI Off.
THE FIRST NAME IN
DRIVE-IN PROJECTION AND SOUND
MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • BLOOMFIELD, NEW JERSEY