Boxoffice-July.30.1949

TOTAL NET PAID CIRCULATION EXCEEDS 23,000
rlotioii l.kiana
Divestiture
Ordered
By Court for Loew's,
20th -Fox,
Warners
^/;
important Decision Handed Down
In Government's Antitrust Suit
Pay* 8
r

HOW
BEAl
THE SUMMERS
fBy Leo, Winner of the "Exhibitor Magazine" \
\ Theatre Poll for "Best Product and Fairest Terms" I
I'm an old hand at competing with the hot weather and the d'
_
tractions of vacation-time. As in previous years I've got a supjJI^^^i
fire policy: BIG ATTRACTIONS! And as in previous years I refo^Wry |||!'j
to hold back my Big Ones. I'm delivering to my friendly M-Gi^j.
showmen the best shows to keep the folks movie-mindeq|(|Ck

SI
I
: »
After a day at the beach those M-G-M Technicolor
Musicals, "Neptune's Daughter", "Take
Me Out To The Ball Game" and "Barkleys
of Broadway", are just right.
"I'm treating the family
to 'Little Women'
after lunch, and tomorrow
we're off to
see 'The Wizard of Oz'.
Nice holiday,
toots!"
Plenty of thrills in
today's ball game
but more tonight at
"Scene of the Crime"
'What a vacation.
Golf by day, movies
at night! 'TheStratton
Story' was swell and I
hear great things about
M-G-M's Technicolor
Musical 'In The Good
Old Summertime'."
"Hey mister, I like my men
rugged. Take me to see
'Any Number Can Play'."
,'earsl'
hear M-G-M's made a wonderful
picture of 'Madame
Bovary'. Let's watch for it."
Time to get ready
for dinner and
movies. Tonight
they'll be thrilled by
"The Great Sinner".
Tomorrow night,
"Edward, My Son".
*: I R I E N D LY
in
the Summer too!

6t[Vtj|j^ n.
111'
^^mi\

«s»-
lOPER
UenIraT
IN
'P" COLOR BY _
t TECHNICOLOR
GIRL FROM JONES
RONALD
VIRGINIA
REAGAN* MAYO
^TOiT^S^
,N COLOR
evTBCH IV
SHIRLEY (- BARRy
COLOR
UIT
CHAIN LIGHTNING
BOGART
J
ITS A GREAT FEELING
.N COLOR ey TECHNICOLOR
Morgan * Day* Carson
WITH ALL THESE GUEST S^/IRS
GARY COOPER * JOAN CRAWFORD « ERROL FLYNN
SYDNEY GREENSTREET * PATRICIA NEAL
RONALD REAGAN *
EDW.G. ROBINSON
' ELEANOR PARKER
* JANE WYMAIn
Mr. Waraer Exhibitor is geared to JQ|J as never before!

'
THE NATIONAL FILM WEEKLY
PUIISNEO IN NINE SECTIONAL EOITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
JAMES M. JERAULD Editor
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IVAN SPEAR Western Editor
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Published Every Saturday by
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1IB6.
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Manager. Telephone, Wisconsin 3271. Filmrow:
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Other PubUcations: BOXOFFICE BAROMETER, published
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ALBANY—21-23 Waller Ave., M. Berrigan.
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CINCINNATI—4029 Reading Rd., Ullian Lazarus.
CLEVELAND—Elsie Loeb, Fairmount 0046.
DALLAS^525 Holland, V. W. Crisp, J8-9780.
DENVER— 1645 Lalayette, Jack Rose, TA 8517.
DES MOINES—Register & Tribune Bldg., Russ Schoch.
DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.
Telephones; WOodward 2-1100; Night, UN-4-02I9.
HARTFORD— 109 Westborne, Allen Widem.
HARRISBURG, PA.—Mechonicsburg, Lois Fegan.
INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manlon E. Harwood.
2952 Merrick Rd., Elizabeth Sudlow.
MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462.
MILWAUKEE—3057 No. Murray Ave., John E. Hubel,
WO 2-0467.
MINNEAPOLIS—29 Washington Ave. So., Les Rees.
NEW HAVEN—42 Church St., Gertrude Lander.
NEWARK, N. J.—207 Sumner, Sara Carleton.
NEW ORLEANS—Frances Jackson, 218 So. Liberty.
OKLAHOMA CITY—216 Terminal Bldg., Polly Trindle.
OMAHA—Omaha World-Herald Bldg., Lou Gerdes.
PHILADELPHIA— 5363 Berks St., Norman Shigon.
PITTSBURGH—86 Van Braam St., R. F. Klingensmith.
PORTLAND, ORE.—Edward Cogan, Nortonia Hotel,
nth and Stark.
RICHMOND—Grand Theatre, Sam Pulliam.
ST. LOUIS—5149 Rosa, David Barrett, FL-3727.
SALT LAKE CITY—Deseret News, Howard Pearson.
SAN ANTONIO—211 Cadwalder St., San Antonio.
L. J. B. Ketner.
SAN FRANCISCO — 25 Taylor St., Gail Upman,
ORdway 3-4S12.
SEATTLE—928 N. 84th St., Willard Elsey.
TOLEDO—4330 Willys Pkwy., Anna Kline, LA 7176.
IN CANADA
CALGARY—The Albertan, Wm, Campbell.
MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael.
Walnut 5519.
ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.
TORONTO—R. R. No. I, York Mills, Milton Galbraith
VANCOUVER—ill Lyric Theatre Bldg., Jack Droy.
VICTORIA—938 Island Hijhway, Alec Merriman.
WINNIPEG—The Tribune, Ben Lepkin.
Member Audit Bureau of Circulations
Entered as Second Class matter at Post Office, Kansas City, Mo.
Sectional Edition, $3.00 per year; National Edition, $7.50
OXOFFICE
MORE LITIGATION AHEAD
•^^ HE industry's days in court will not end with
the issuance oi a decree in the government's suit against the
major distributors or the subsequent ruling of the Supreme
Court in the event oi an appeal, which is expected. That
seems to be the gist oi the words that Ellis Amall, president
oi the Society oi Independent Motion Picture Producers, let ily
in his testimony beiore the judiciary subcommittee oi the House
oi Representatives investigating monopoly when he appeared
beiore the group last week.
According to Mr. Amall the Supreme Court's denouncement
of monopoly in this industry has not eliminated it. Nor
will monopoly lose its hold on the industry "even ii the Big
Five lose all their theatres." Only with the breaking up oi
"other restrictive circuit monopolies and buying combines,"
does Mr. Amall think the relief needed by the independent
factors can be attained.
If one may judge from the length of time the "Big Case"
was in court, it is going to take a very long, long time to
accomplish this end. Of course, if the recommendations that
Mr. Amall made to the committee are heeded and new legislation
such as he advocated is enacted, there would be a
speedup of court procedures. But that's a big order. And the
industry still w^ould be in the courts.
It is regrettable that the prospect of litigation is showing signs
of increasing rather than decreasing. Already the industry is involved
in suits that total a hundred million dollars or more.
If judgments to even a fraction of this extent had to be paid,
the production-distribution end of the industry would be bankrupted.
Meanwhile costs are incurred which, in themselves,
take a heavy toll of the industry's resources. Further, all of
this contention entails the time, thought and energy of many
key people in the industry which could otherwise be devoted
to making more and better pictures and contributing generally
to the progress of the industry.
Many of the suits that recently have been filed have only
nuisance value. But there are legitimate grievances that I .cgj^.
should not have been permitted to fester; that should, and
(J 11
probably could, have been settled without litigation. If the
industry is to leam from the costly lesson that it has thus iar
had
'f's
and irom the prospect oi an even costlier one—ii the
litigative trend is not stemmed—it needs to iind some means micuia:
by which it can resolve these buyer-seller squabbles within its
own portals; with processes oi its ovm that can be quick, easy
and amicable.
S Bi,:;.
Conciliation methods have been tried and iound worfc
able. But they have not been adequate and they have been^
perhaps, too loosely contrived. Arbitration also has been tried
and in some phases oi its application has been iound wanting.
But, as other industries have made arbitration work well and
jjjigeiiieasiu*"
oJoineliiod*
1
picture in*
i some suck «1
III
exhiiilon and
11
wayraJ f
ate llieii
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'
lit climces lot (
In me beiin k
'kioTOioblynf
i s iiiiiiliei of ei
ikoicoune.ofiFOi
siliiolioD eqrai c
likitewhaiili
Cngiessmm Doi^
iieewastepertid
ibekdicaledli
« would lei ii j
itflotsiraaagi
iiorga
Itenemikbjk
'nil luxation, fy
'-ioliisoiraaiHi
:(i 11131119 Iheifai
ai loiDomt; do i
iWtfor^
: ,
Vol. 55
JULY
No. 13
3 0, 1949

'.
:
J\ie
Congressman
PcddcSeaU
[An Ivilh large measure of satisfaction, it seems feasible that a
(v>ty and a method can be found to apply it to a considerable
djree of satisfaction in dealing with the internal problems of
il motion picture industry.
;Miicets, ii!
bieoldig up
^fing conbic'
Kibe"
a9.ioi
Until some such system is set up and earnestly fostered
b both exhibitors and distributors, trade practices will conliae
on a wayward path and costly court procedures will
cutinue their noxious course.
tjx Fight Must Continue
The chances for a reduction in the federal admisflilis
tax are better than good. The Senate Finance Comi^tee
has favorably reported on the bill that provides reducti(i
of a number of excise taxes including the ticket tax.
is, of course, opposition to such action, but sources close
itDjhe situation express confidence that the bill will be passed
;:$ithe Senate when it is put to a vote.
-«
I
ed and Berk
i
hat mold M State
tg order, hi^
aitiowiii;:
flbeisdusliy^
B ddlos o;
It had lo ke
ttymuldbe
1)4 in
cei,
Fortlier.
oi
ud energy
bawise be ie"
Doughton of the House Ways and Means
l^nmittee was reported opposed to any tax cuts at this time
I to have indicated that, if the Senate passes the measure.
House would let it die in the hopper. But this should not
it exhibitors from aggressively fighting for passage of the
exhibitor organizations and the industry's national tax
imittee are working hard to bring about an adjustment of
unfair taxation. They need help. It behooves every extor—in
his own interests—to write to his senators and conissmen
urging their favorable action in this instance.
(t until tomorrow; do it now!
lought for the Day
Don't
The Alberton, daily newspaper of Alberta, Canada,
off a recent "Show World Topics" department with
.m a Movie Fan" set in double-column measure. FoUowcame
this comment:
"The foregoing is much more than an appreciation of the
n|h-maligned movies. It reveals a sense of joy of living, of
ood things of life, rare indeed in this year of complaints
\
fault-finding, of discontent and beefs."
There's a cue in that which would make this a belter
ar-'fiid, particularly for the motion picture industry and for the
,. jBil joir.e E^-^jile who like the movies. If the critics and reviewers would
.ig so much stress on the negative, many thousands of
>le who have been steered away would be seeing more
ies and genuinely enjoying the many good things which
offer.
Call Meeting to Discuss
Film Festival Plans
Ted Gamble invites distribution executives
and others to Hotel Astor luncheon August
1 to hear comments and expand plans if
the idea is accepted.
New Finance Group Heads
Gather in New York
Assemble late in the week for meeting
scheduled Tuesday at the Waldorf-Astoria to
approve incorporation papers and other details
of National Exhibitors Film Co.
Shea Complaint vs. Warners
To Remain in U.S. Court
Judge Vincent L. Leibell rejects Shea motion
to remand dispute over Youngstown,
Ohio, pool to the New York Supreme Court,
where it was originally filed.
-K
Republic, Ad Agencies Map
TV Trailer Possibilities
Film company starts video screenings at
its studios in order to get ideas on the coordination
of television with the motion picture
industry.
Danson Leaves; Jonas Arnold
Is Eagle Lion Ad Chief
Both with the company since its start in
1947, both formerly were with Paramount,
where Ai-nold succeeded Danson as pressbook
editor, the job he also held at EL.
June Ticket Tax Receipts
Exceed Month of May
Collections in June amounted to $30,459,373,
compared with $30,440,911 in May and $31,-
639,479 in June 1948, Bureau of Internal
Revenue reports.
*
FCC Delays Stop Warners
From Buying TV Outlet
Proposed sale of KLAC-TV in Los Angeles
by Mrs. Dorothy Schiff (Thackrey) before
deadline of August 1 dealt death blow
when FCC denies petition of both parties for
oral arguments.
Ascap Renews Extension
For TV Use of Music
Deadline of September 1 set by board to
permit completion of license fee negotiations
with NAB group after failing to fix performance
rates by August 1.
^loiiiid'
«ork«
V.^Cta>
Deadlock Over Lab Pact
Continues at Weekend
Local 702 says strike threat against 19
plants with 1,800 workers for July 31 stands
imtil companies make better offer than one
already rejected.

ij
•
-
COURT ORDERS DIVORCEMENT
FOR FOX. LOEWS. WARNERS
In Addition, the Circuits
Must Sell If Proof of
Monopoly Is Offered
NEW YORK—Divorcement of production
and distribution from theatre holdings
for Warners Bros., Loew's, Inc. and 20th
Century-Fox, along the lines ordered for
Paramount and RKO in consent decrees is
now in prospect.
This was made plain by the three-judge
expediting court in a decision handed down
July 25. How many theatres each will be allowed
to transfer to new theatre companies
will be determined after further hearings.
Briefs muct be submitted September 20.
The court ruled that the Department of
Justice had not presented sufficient proof
on how individual theatres had been obtained
and whether they were the fruits of
monopoly. At the same time it served warning
that local monopolies will not be permitted.
SEE ADDITIONAL LITIGATION
What had been expected to be a final decision
turned out to be just another step in
the litigation which began Sept. 20, 1939.
Whether the litigation will continue to be
fought out on a theatre-by-theatre basis or
whether it will come to a speedy end this
year by agreement on theatres to be dropped
will be up to the defendants. The court indicated
it expected the question of theatre disposals
would be settled by agreement.
On this point the decree portion of the decision
read: "We may perhaps indulge in the
hope that the parties may be able to agree as
to the disposition of any such interests, as
they have done in the case of the joint ownerships."
Pleas of the Little Three—United Artists,
Universal-International and Coliunbia—for
permission to grant franchises and have
roadshows and other special treatment were
turned down.
NO CROSS-LICENSING BAN
The court also rejected the repeated pleas
of the Department of Justice for a ban on
cross-licensing of film among circuit owning
defendants.
Arbitration received unqualified approval,
but whether it will continue to be the present
form of arbitration or a new setup to be defined
by the American Arbitration Ass'n is
not clear.
On this topic the court said: "The arbitration
system and the appeal board which has
been a part of it have been useful in the
past and as we understand it have met with
the general approval of the plaintiff and
of those defendants who have agreed to it.
In our opinion it has saved much litigation
in the courts and it should be continued.
"Accordingly, the three major distributordefendants
and any others who are willing
to file with the American Arbitration Ass'n
their consent to abide by the rules of arbitration
and to perform the awards of the arbitrators,
should be authorized to set up an
arbitration system with an accompanying ap-
Highlights of the Decision:
Divorcement of exhibition from production and distribution for
Loew's, Inc.. 20th Century-Fox and Warner Bros, was ordered by the court.
The question of which theatres and how many theatres must be
divested was left open, presumably for negotiation between the government
and the defendants. The court held that at present there was insufficient
evidence on hand to order specific divestiture, and indicated
hope the defendants and the Department of Justice may agree on theatres
to be dropped as was done in the Paramount and REG consent
decrees.
The Little Three—United Artists, Universal-International and Columbia—was
denied its pleas for special treatment on franchises, roadshows,
the right to favor old customers and other prohibited trade practices.
The Department of Justice lost its demand for a ban on cross-licensing
of features.
Future theatre acquisitions by the defendants must be approved by
the court.
All trade practices rulings of the earlier decree, with some variations,
were upheld, but competitive bidding has been dropped as required by
the Supreme Court.
Arbitration was strongly endorsed and its use authorized by those
willing to abide by American Arbitration Ass'n rules, but any new system
which may be devised must first obtain the court's approval.
peal board, which will become effective as
soon as it may be organized after the decree
to be entered in this action shall be made,
upon terms to be settled by the court upon
notice to the parties in this action."
The opinion was written by Judge Augustus
N. Hand and was signed by him and by
Judges Henry W. Goddard and Alfred C.
Coxe. What they said about divorcement
was no surprise to most of the lawyers, because
the Paramount and RKO consent decrees
have provisions for granting better
terms to these companies if any other defendant
gets better terms, and few expect
they will. The unknown factor now is how
many theatres the three remaining theatreowning
defendants will have to drop.
The pattern for divorcement was set in the
Crescent decree. It was followed in the Paramount
and RKO consent decrees and in the
Schine decree. Essentially it required divestiture
of stock held by the defendant companies
to terminate affiliations and prevent
further violations of the antitrust laws.
More than half of the decision is a historical
review of the case and a detailed analysis
of what the Supreme Court ordered the
three-judge court to do when it sent the case
back for re-study and threw out competitive
bidding.
The decree portion of the document runs
a mere three pages. In it the court says:
"The Supreme Court has asked us to divest
any theatres which may be fruits of past illegal
restraints or conspiracies. It may appear
also to be necessary, irrespective of our
general plan of divorcement, to terminate
theatre monopolies in certain local situations
fruits is not now available. So far as local
monopolies are concerned, the statistics presented
by the plaintiff were furnished to sup
port the need for a general divorcement which
this opinion has sanctioned and did not pra
cisely reach any situations of local monopoly
which may require divestiture of specific
theatres.
"Moreover, certain of the statistics presented
by the plaintiff go no farther Uian
the year 1945, and there have been various
changes in theatre holdings since that date.
Accordingly, consideration of fruits and lo-
BjMlesiIwi*'
'*
"On rffltd,'
liif 3-
i-l
lliat
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- (hrrf ni-
IlWJlMII «
,1 He delanWu
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lrilllllo^"
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lie opilUtll
BKSKtors, to '
a ten iiipww: t
jtHiiiiteiis
iUnotliiti "J'
He com OKI :,;
Bjff deleiiiiiL:; 'ii
KJlled illf?i -I,'-
aiiutfo, thes:-ji;.
ttlicnieasire t;
adtapnaaji.
nit coimeiiiK „
» SfaiM ml .:.;
Bit jiBraa: n i:
ro A roxspiurr
possessed by any individual defendant or by
any new theatre circuit which may be set up a praclics at
under the divorcement decree we propose.
"The plaintiff has presented insufficient
evidence to justify us in disestablishing particular
theatres either on the theory of local
monopolies or of illegal fruits, and indeed it
has formally stated that evidence of illegal
cal monopolies will be suspended in the decree
which we shall presently make.
"In accordance with the instructions of the"
Supreme Court it is necessary that the pro-*
vision * * • our former decree in respect to
expansion of theatre holdings is vacated. A
provision should be substituted in the decre«
to be entered which enjoins the three exhibl
tor-defendants and any theatre-holding cor
poration resulting from the divorcement wi
propose from acquiring a beneficial inte:
in any additional theatre unless the acquir'
ing exhibitor-defendant or corporation sha^
show to the satisfaction of the court, aai
the court shall first find, that such acqulsl]
tion will not unduly restrain competition I*
tiiit
e
8 BOXOFFICE July 30, 19< f;;;;,..

j
'
ruled,
'
think
!
as
I
i
'
drastic
I
tinue
i
court
i
an
'
; icompulsory
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•
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. which
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consent
; present
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nopoly
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r
In disposing of the Department of Justice
j contention that cross-hcensing of films between
defendant circuits should be banned
the court pointed out this would deprive the
circuit houses of more than half their product.
The court admitted that this might encourage
theatre building by independents,
but decided the selection of the pictures
might lead to difficulties which would make
the ban unwise.
"Our remedy for divorcement," the court
"will meet all of the purposes for
which the plaintiff is striving. We do not
that its completion will be so delayed
to justify this doubtful and difficult ad
interim remedy proposed by the plaintiff."
sf
LANGUAGE IS
SPECIFIC
The court was definite and specific in its
views on divorcement. Its language read:
". . . there must, in onr opinion, be a di-
Torcement or separation of the business
of the defendants as exhibitors of fihns
from their business as producers and distributors."
The opinion struck like a thunderbolt in
some sectors. Some of the defendant lawyers
had been impressed by a comment by Justice
Hand during last spring's hearings that
he did not think that total divorcement was
the remedy to the problem.
11 The court did not hold with the three
H major defendants that because many of the
li so-called illegal trade practices had been
eliminated, the situation no longer called for
measures. "The temptation to conthese
practices will still be strong," the
commented, "and we cannot regard
injunction as a sufficient preventive."
defendants had suggested an injunction
by a prohibition of discriminagainst
small independents and adearbitration
as "an adequate remedy."
! FIND A CONSPIRACY
"Assuming that this Is so," (that many of
> the practices and monopolies have ended >
1 the court said, "nevertheless, we have found
1 that a conspiracy has been maintained
through price-fixing, runs and clearances, induced
by vertical integration ,and that this
conspiracy resulted in the exercise of monopoly
power. The necessity of terminating
such a conspiracy by the three defendants
have not subjected themselves to a
decree would be unaffected by the
existence or non-existence of a moon
their part in first-runs, for the
conspiracy
^
is illegal even though the participants
may have ceased at least for the time
I
to possess monopoly power. Moreover, the
(monopoly power might be built up again if
(the illegal practices were not terminated by
'divorcement, irrespective of the fact that two
1 of the conspirators have been eliminated
i
the conspiracy by the consent decree.
iTherefore, the divorcement we have deterjmined
to order appears to be the only adeiquate
means of terminating the conspiracy
*'
'and preventing any resurgence of monopoly
power on the part of the remaining defendants.
Beyond all the above considerations
there would seem to be an inherent injusjtice
in allowing defendants to avoid divorce-
,ment when they would have been originally
^
|subjected to it merely because two of their
t {confederates eliminated themselves from a
decree which would have been
[based upon the participation of all in the
lionspiracy."
court went into the matter of geoifraphical
distribution of theatres among the
:ive major defendants, as it was requested
Abram F.
Myers for Allied:
Victory-Total and Complete'
WASHINGTON—"For Allied, this is victory—
total and complete."
That's the way Allied States Association
general counsel, Abram F. Myers, described
Judge Hand's Paramount case decision.
"Every legal argument Allied has advanced
in favor of divorcement now has judicial
sanction. Every benefit Allied claimed would
result from divorcement is in process of fulfillment.
More pictures are being produced.
First run monopolies are crumbling. Unreasonable
clearances are being shortened, and
the film salesmen are beginning to appreciate
their customers. That the pictures produced
for a free market will improve in
quality, we have no doubt."
Myers called on Attorney Robert L. Wright
to return to the department to finish the
case, warning that it would be a "calamity"
if the government softened now and "should
succeed in snatching defeat from the jaws
of victory."
"There is no reason to assume this will
happen," the Allied official said. "Certainly
there would be a terrible public reaction
if it did. But it would be reassuring if Wright
could be induced to return to the department
to do by the Supreme Court. In undertaking
this study, the court did not take into
account the presence or absence of Independent
theatres in the areas dealt with. The
court did not find an agreement between the
defendants to divide the country geographicaUy.
"But," he added, "we do hold that geographical
distribution became a part of a
system in which competition was largely absent
and the status of which was maintained
by fixed runs, clearances and prices and
joint ownership among the major defendants,
and by cross-licensing which made it
necessary that they should work together.
The court further said it thought "there
can hardly be adequate competition among
the defendants where such interdependence
exists."
The opinion went thoroughly into the competitive
situation, between the defendants on
a geographical basis. The court pointed out
that in towns of less than 100,000 population
the five majors had 2,020 theatres in 834
towns and in only 26 of these towns was
there competition with another defendant,
that in 5 per cent there were pooling arrangements
and that in 92 per cent of the towns
only one of the defendants had theatres. "It
appears," said the court, "that the effect of
the geographical distribution in towns having
less than 100,000 population was largely
to eliminate competition among all of the
defendants in the areas where any of them
had theatres."
In cities over 100,000 population, the court
foimd that the five majors had interests in
1,112 theatres in 87 cities. In 46 of these
cities, containing 23 per cent of the theatres,
only one defendant owned theatres. In 11.5
per cent there were pooling arrangements to
limit competition and in another 11.5 per
cent of the cities one defendant was so dominant
that competition "was unsubstantial."
In 31 per cent of the cities, containing 44 per
to clear up the loose ends."
Myers indicated that he did not believe
the companies would appeal. "The opinion is
notable for its logic, force and clarity," he
declared. "The film companies mutter about
an appeal, but when their lawyers tell them
how Judge Hand has tied in their theatre
acquisitions as 'active aids to the conspiracy,'
they will realize there is no further hope for
them in the courts."
A detailed plan of divorcement and further
evidence on divestiture must still be submitted,
Myers said. "Both phases involve
exercise of discretion by the Department of
Justice, which to be sound should be based
on a thorough knowledge of the case. It is
a great loss to the government, to the independent
exhibitor, and to the public that
Robert L. Wright should have resigned before
it was wound up. To him should go
the honor of presenting the final decree of
divorcement and divestiture. More important,
he should be on the job to match his
experience and knowledge of the evidence
and industry conditions with the knowledge
and experience of the learned counsel for
the defense."
cent of the theatres, there was competition.
But, pointed out the court, this figure contained
theatres owned in New York by RKO
and Loew's, Inc. and these theatres should
be excluded from the total figure because
there was no competition between RKO and
Loew's in obtaining product.
Admitting that these were 1945 figures,
the court said it was of the opinion that there
has been no substantial change in towns under
100,000 population and some in towns
over 100,000 because of the end of pooling
arrangements.
"The situation in 1945 would be far more
important in determining whether violations
of the antitrust laws occurred rather than
the status existing after the defendants had
been found guilty of wrongs and were merely
taking steps to carry out our remedial decree,"
Justice Hand wrote.
Decree News Followed
By Decline in Stocks
NEW YORK—The prices of Warner Bros.,
Century-Fox and Loew's common stock
20th
declined slightly Tuesday (26) after news of
the antitrust decision reached Wall Street.
The market closed Monday (25) before word
of the new divorcement ruling was reported.
That day the 20th-Fox and Loew's stock went
up fractional points and Warner stock went
down in price.
Below are the prices for Monday and Tue«-
day:
MONDAY
Opened Closed Change
Loew's I8V2 18% +'/2
20th-Fox 2278 225/8 +'/t
Wcjrner Bros ll'A Il'/8 —'A
TUESDAY
Loew's 183/8 181A -Vs
20th-Fox 22% 221/2 -3/8
Warner Bros 11 Vg H —'/a
liOXOFnCE July 30, 1949

Reactions to the Court's Opinion
Levy Sees Need to Clarify
'Competitive Bidding
NEW YORK—Some of the wording of the
latest decision in the antitrust case may lead
to further litigation unless clarified in the
final decree, predicts Herman Levy, general
counsel for the TOA. This applies to the reference
to competitive bidding, he points out.
"With all due deference to and respect for
the court," he states in an analysis of the
decision, "this language—meaning the court's
—lends itself to the interpretation of compulsory
competitive bidding. The court is obviously
not unmindful of the fact that it
might be so claimed and, therefore, adds the
comment that it does. It is difficult to understand
how 'any feature' can be licensed
'theatre by theatre' except on a competitive
bidding basis."
NEED A LANGUAGE CHANGE
"The least that can be said is that there is
an honest disagreement of opinion among
lawyers. That being so, it is my feeling that
the language should be changed to state unequivocaUy
what is intended. If this provision
means that a distributor may license
'a group of pictures' as long as there is no
conditioning in the deal, why not have the
decree state so specifically and not leave the
matter to court adjudication."
Levy intends to ask authority from the
TOA board of directors to seek court permission
to appear as amicus curiae to present
these views when the case comes up for
hearing in September.
He had high praise for the arbitration suggested
by Judge Augustus Hand. In a summary
of his comment on the case, Levy said
"The major beneficiary of this case was
to be the independent exhibitor. That was
the motivating force behind the action. Now
that this industry case is reaching out to the
end of its long road, it is fitting to take inventory
to determine how and whether the
independent exhibitor has benefited. If competitive
bidding, if the elimination of licensing
an entire season's product at one time,
if the licensing of pictures one at a time,
if the loss of treasured runs and clearances,
If
the loss of status as an old good customer,
if the taking away of theatres from distributors
and placing them in the hands of others
who have no market to protect, if the
opening of the door for producers and distributors,
divorced from exhibition, to produce
and distribute directly for television,
since again, they will have no theatres to
protect, if the constant threat of cut-throat
competition and the resulting fantastic increases
in film rentals, if all of these things,
and many others, are good, then the independent
exhibitor has been benefited.
STRIPPED OF GENERALITIES
"These are the facts stripped of all hollow
and illusory generalities."
In other comment on the decision, Levy
said: "The government was successful in
most of its claims and it certainly appears
unlikely that it will appeal again to the
Supreme Court. As far as the defendants
'We Won Hands Down/
D of J
Chief Says
WASHINGTON—Top Justice department
officials were adopting a cautious
attitude in commenting on the New York
court's Paramount case decision.
They all said they wanted a chance to
read and study the actual text before
commenting in detail. However, Antitrust
Chief Herbert A. Bergson said that
from a sketchy fill-in on the decision, "I
believe we won hands down."
are concerned it is not fair or possible to
predict whether they will appeal. This much,
however, can be said. If the Supreme Court
finds that the lower court has followed pretty
much what was suggested by it when the
case was sent back to the lower court, it is
unlikely, if there be an appeal, that the case
will be further disturbed.
"The court paid little attention to the
claims of the defendants that actions on
their part since the earlier decision had either
eliminated monopoly or lessened it appreciably."
At another point he pointed out the difference
between a decision and a final decree
by saying:
"The decree in a case represents the final
judgment entered. What we are discussing
represents the opinion of the court and it is
on that decision that the decree will be based.
The parties are requested to file their proposals
by September 20. Thereafter the decree
will be entered."
LIKES FRANCHISE CLAUSE
Levy describes the ban on franchise as unquestionably
of benefit to independents. He
also says the rules on clearance will strike
exhibitors as "either fair and good, or not
fair and good, depending upon which side
of the fence they are. The ultimate decisions
and answers may have to be given by
the courts. It is to be fervently hoped that all
of them, however, will be answered instead
by distributors and by exhibitors with a minimal
amount of litigation."
In his comment on the restrictions against
theatre expansion by distributors. Levy says
that under the language of the decision distributors
are free to acquire theatres again
without court approval, because the decision
limits this provision to "exhibitor defendants."
"Since this provision refers only to exhibitor
defendants," he says, 'it would appear
that, as in the Paramount companies consent
decree, there is no prohibition against the
new distribution companies, after divorcement,
acquiring theatres without court permission,
so long as they are not theatres
previously theirs or those of any other defendant."
Levy said TOA was gratified
dorsement of arbitration.
at the en-
'Shocking' Decision
May Speed Decree
NEW YORK Although the new antitrust
decision of the three-judge expediting
court came as an "unpleasant shock" to Warners,
20th Century-Pox and Loew's, it is reported
that these companies may reach an
agreement with the Department of Justice
patterned after the Paramount consent decree.
The court ordered the Department of Jus-,
tice and the defendants to submit proposed
decrees by September 20, and expressed the'
hope that both sides might be able to agreej
as to which theatres will be sold because'
they come within the Supreme Court's opinion
on monopoly holdings.
LAWYERS IN CONFERENCE
Less than 48 hours after the three-judge;
court ruled that complete divorcement is the
only solution to the antitrust case, leading
officials of Warners, Loew's and 20th-Fox
met in the MPAA offices to consider a course!
of action. At the same time their lawyersi
were holding home office sessions to discuss'
the various implications of the opinion.
It has also been reported that little hopc|
is held for a successful Supreme Court appeal
but that an appeal against complete divorce-!
ment may be filed as a matter of routine.
The opinion came as a hard blow to J'
Robert Rubin, vice-president and general
counsel for Loew's. He said he was "shocked,']
because Loew's has always operated withlii
the confines of the antitrust law and its drl
cult is relatively small. !
At 20th-Fox and Warners the attorney!
reacted as if they had expected a tough de!
cision, although not complete divorcement
"To put is mildly," one said, "the decision wa'
unpleasant."
;
However, they did not think that it wll
lead to a more severe decree than the on
signed by the Department of Justice am
Paramount. That decree separates produc
tion-distribution from exhibition; requires th
sale of theatres in closed situations and ii
so-called first run monopoly situations, ani •«!*,
established a trusteeship for the theatre com I *- d.
pany stock pending the sale of stock in on
of the companies by the present shareholder;
CLARIFIED LOT OF LITTLE 3
The Little Three—Columbia, Umted Art;
tists and Universal-International—accepte
the decision as better than they had expectec
They said the three-judge court helped
lot by clarifying certain issues over road
shows, extended runs, moveovers, franchise
and group selling.
Louis D. Frohlich, attorney for Columbli;
pointed out that roadshows will be permitte
as long as the contracts do not fix admL'i
sions or contain any other restraints; frar
chises with independents will be permitted
they also steer clear of restraints, and th
same applies to moveovers and extendt
run. He also said that he has been vind,
cated in his fight for group selling on a th(
atre-by-theatre basis. The court will permj
group selling, but banned the conditioning
one picture on the sale of another. Frohll*
said Columbia has been using this methf!
for years.
Lawyers for United Artists and U-I s]
his view that nothing could be gained by
Supreme Court appeal.
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Text of the Opinion of the Statutory Court
In
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UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Equity No. 87-273
UNITED STATES OF AMERICA,
Plaintiff,
against
PARAMOUNT PICTURES, INC.; PARAMOUNT
* FILM DISTRIBUTING CORPORATION; LOEW'S
INCORPORATED; RADIO-KEITH-ORPHEUM COR-
PORATION; RKO RADIO PICTURES, INC.;
KEITH-ALBEE-ORPHEUM CORPORATION; RKO
PROCTOR CORPORATION; RKO MIDWEST COR-
PORATION; WARNER BROS. PICTURES, INC.;
VITAGRAPH, INC.; WARNER BROS. CIRCUIT
MANAGEMENT CORPORATION; TWENTIETH
CENTURY-FOX FILM CORPORATION; NA-
TIONAL THEATRES CORPORATION; COLUM-
BIA PICTURES CORPORATION; COLUMBIA PIC-
TURES OF LOUISIANA, INC.; UNIVERSAL COR-
PORATION!; UNIVERSAL FILM EXCHANGES,
INC.; BIG U FILM EXCHANGE, INC.; and
UNITED ARTISTS CORPORATION,
Defendants.
Before
AUGUSTUS N. HAND, Circuit Judge,
HENRY W. GODDARD and ALFRED C. COXE,
District Judges.
Herbert A. Bergson, Assistant Attorney General;
Robert L. Wright and J. Francis Hoyden,
Special Assistants to the Attorney General;
George H. Davis, Jr., and Harold Lasser,
Special Attorneys, for United States of
America.
Davis, Polk, Wordwell, Sunderland & Kiendl; J.
Robert Rubin, Attorneys for Defendant Loew's,
Inc.; John W. Davis, J. Robert Rubin, S. Hazard
Gillespie, Jr., and Benjamin Melniker,
Counsel.
Joseph M. Proskauer and Robert W. Perkins,
Attorneys for the Warner defendants; Joseph
M. Proskauer, Robert W. Perkins, J. Alvin Van
Bergh, Howard Levinson, and Harold Berkowitz,
Counsel.
James F. Byrnes; Dwight Harris Kloegel &
Caskey, Attorneys for Twentieth Century-Fox
Film Corporation and National Theatres Corporation,
Defendants; James F. Byrnes, Otto
E. Kloegel, John F. Caskey, and Frederick W.
R. Pride, Counsel.
Schwartz & Frohlich, Attorneys for Defendant.
Columbia; Louis D. Frohlich and Everett A.
Frohlich, Counsel.
Charles D. Prutzmcn, Attorney for the Universal
Defendants; Cyril S. Landau, Counsel.
O'Brien, Driscoll & Raftcry, Attorneys for the
Defendant United Artists Corporation; Edward
C. Raftery and George A. Raftery, Counsel.
AUGUSTUS N. HAND, Circuit Judge:
This case comes before us after a decision
by the Supreme Court affirming in part and
reversing in part our decree and findings of
December 31, 1946. United States v. Paramount
Pictures, Inc., 334 U. S. 131. Under oiufindings
of fact, we held that there had been
violations of Sections 1 and 2 of the Sherman
Anti-Trust Act which were summarized in the
conclusions of law as follows:
"7. The defendants Paramount Pictures,
Inc.; Paramount Film Distributing Corporation;
Loew's, Incorporated: Radio-Keith-Orpheum
Corporation, RKO Radio Pictures,
Inc.; Keith-Albee-Orpheum Corporation;
RKO Proctor Corporation; RKO Midwest
Corporation; Warner Bros. Pictures, Inc.;
Vitagraph, Inc.; Warner Bros. Circuit Management
Corporation; Twentieth Century-
Fox Film Corporation; National Theatres
Corporation; Columbia Pictures Corporation;
Columbia Pictures of Louisiana, Inc.; Universal
Corporation; Universal Film Exchanges,
Inc.; Big U Film Exchange, Inc.;
and United Artists Corporation have imreasonably
restrained trade and commerce in
the distribution and exhibition of motion
pictures and attempted to monopolize such
trade and commerce, *** in violation of the
Sherman Act by:
"(a) Acquiescing in the establishment of a
price fixing system by conspiring with one
another to maintain theatre admission prices;
"(b) Conspiring with each other to maintain
a nationwide system of runs and clearances
which is substantially uniform in each
local competitive area.
"8. The distributor defendants Paramount
Pictures, Inc.; Paramount Film Distributing
Corporation; Loew's, Incorporated; Radio-
Keith-Orpheum Corporation; RKO Radio
Pictures, Inc.; Warner Bros. Pictures, Inc.;
Vitagraph, Inc.; Twentieth Century-Fox Film
Corporation; Columbia Pictures Corporation;
Columbia Pictures of Louisiana. Inc.; Universal
Coi-poration; Universal Film Exchanges,
Inc.; Big U Film Exchange, Inc.; and United
Artists Corporation, have unreasonably restrained
trade and commerce in the distribution
and exhibition of motion pictures and
attempted to monopolize such trade and
commerce, *** in violation of the Sherman
Act by:
"(a) Conspiring with each other to maintain
a nationwide system of fixed minimum
motion picture theatre admission prices;
"(b) Agreeing individually with their respective
licensees to fix minimum motion
picture theatre admission prices;
"(c) Conspiring with each other to maintain
a nationwide system of runs and clearances
which is substantially uniform as to
each local competitive area;
"(d) Agreeing individually with their respective
licensees to grant discriminatory
license privileges to theatres affiliated with
other defendants and with large circuits as
found in finding No. 110 above;
"(e) Agreeing individually with such licensees
to grant unreasonable clearance
against theatres operated by their competitors;
"(f) Making master agreements and franchises
with such licensees;
"(g) Individually conditioning the offer of
a license for one or more copyrighted films
upon the acceptance by the licensee of one
or more other copyrighted films, except in
the case of the United Artists Corporation;
"(h) The defendants Paramount and RKO
making formula deals.
"9. The exhibitor-defendants, Paramount
Pictures, Inc.; Loew's, Incorporated; Radio-
Keith-Orpheum Corporation; Keith-Albee-
Orpheum Corporation; RKO Proctor Corporation;
RKO Midwest Corporation; Warner
Bros. Pictures, Inc.; Warner Bros. Circuit
Management Corporation; Twentieth
Century-Fox Film Corporation; and National
Theatres Corporation have unreasonably restrained
trade and commerce in the distribution
and exhibition of motion pictures '•••in
violation of the Sherman Act by:
"(a) Jointly operating motion picture theatres
with each other and with independents
through operating agreements or profit-sharing
leases;
"(b) Jointly owning motion picture theatres
with each other and with independents
through stock interests in theatre buildings;
"(c) Conspiring with each other and with
the distributor-defendants to fix substantially
uniform minimimi motion pictures theatre
admission prices, runs, and clearances;
"(d) Conspiring with the distributordefendants
to discriminate against independent
competitors in fixing minimum admission
price, run, clearance, and other license terms."
As a remedy for the violations which we
have summarized above, we held that a system
of competitive bidding for film licenses
should be introduced, saying in Finding 85
that:
"Competition can be introduced into the
present system of fixed admission prices,
clearances, and runs, by requiring a defendant-distributor
when licensing its featiires to
grant the license for each run at a reasonable
clearance (if clearance is involved) to the
highest bidder, if such bidder is responsible
and has a theatre of a size, location, and
equipment adequate to yield a reasonable return
to the licensor. In other words, if two
theatres are bidding and are fairly comparable,
the one offering the best terms shall
receive the license. Thus, price fixing among
the licensors or between a licensor and its
licensees as well as the non-competitive
clearance system may be terminated."
We also said in Finding 111 that the granting
of discriminatory license privileges would
be impossible under such a system of competitive
bidding as we have mentioned. In
addition to providing a system of competitive
bidding, we enjoined the unlawful practices
above referred to, other than discrimination
in granting licenses, which was sufficiently
obviated by the provisions for competitive
bidding.
In connection with the foregoing, we denied
the application of the plaintiff to divest the
major defendants of their theatres on the
ground that such a remedy was too harsh
and that the system of competitive bidding
when coupled with the injunctive relief
against the practices we found to be imlawful
was adeguate relief, at least until the efficiency
of that system had been tried and found
wanting. We held that the root of the lack
of competition lay not in the o-miership of
many or most of the best theatres, but in the
illegal practices of the defendants, which
we believed would be obviated by the remedies
we proposed. We examined the theatre
holdings of the major defendants, found that
they aggregated only about 17"^^ of all theatres
in the United States, and held tJiat these
defendants by such theatre holdings alone
did not collectively or individually have a
monopoly of exhibition. While we did not
find in express terms that there was no
monopoly in first-nm exhibition, we did review
the statistics as to the first-run ownership
in the 92 largest cities and stated in our
.; Jlllj*
BOXOFTICE :: July 30, 1949
I
11

^
'j:
I
opinion of June 11, 1946, that the defendants
were not to be viewed collectively in determining
the question of monopoly. See 66 P.
Supp. 323, 354. We also found no substantial
proof that any of the corporate defendants
was organized or had been maintained for
the purpose of achieving a national monopoly.
Finding No. 152. Likewise, even as to localities
where one defendant owned all first-run
theatres, we found no sufficient proof of
purpose to create a monopoly or that the total
ownership in such places had not rather
arisen from the inertness of competitors,
their lack of financial ability to build comparable
theatres, or from the preference of
the public for the best equipped theatres.
Finding No. 153.
Supreme Court Cited
In its opinion remanding the case for
further consideration in certain respects, the
Supreme Court affirmed our findings as to
price-fixing, runs, clearances, and discriminatory
licenses and other practices which we
found to be unlawful, with certain minor
reservations as to the unlawfulness of joint
interests and franchises. It eliminated, however,
the provisions of our decree for competitive
bidding "so that a more effective
decree may be fashioned," adding by way of
caution that: "The competitive bidding system
was perhaps the central arch of the
decree designed by the District Court. Its
elimination may affect the cases in ways
other than those which we expressly mention.
Hence on remand of the cases the
freedom of the District Court to reconsider
the adequacy of decree is not limited to those
parts we have specifically indicated." [334
U. S. at p. 1661. It directed our further consideration,
of monopoly, divestiture and expansion
of theatre holdings, giving as one
reason the following: "As we have seen, the
District Court considered competitive bidding
as an alternative to divestiture in the
sense that it concluded that further consideration
of divestiture should not be had until
competitive bidding had been tried and found
12
there has been a geographic distribution of
theatre ownership among the major defendants.
The opinion also says:
"It is clear, so far as the five majors are
concerned, that the aim of the conspiracy
was exclusionary, i. e. it was designed to
strengthen their hold on the exhibition
field. In other words, the conspiracy had
monopoly in exhibition for one of its goals,
as the District Court held. Price, clearance,
"It is,
and run are interdependent. The clearance
and run provisions of the licenses
fixed the relative playing positions of all
theatres in a certain area; the minimum
price provisions were based on playing
position—the first-run theatres being reqvured
to charge the highest prices, the
second-run theatres the next highest, and
so on. As the District Court found, 'In
effect, the distributor, by the fixing of minimum
admission prices, attempts to give the
prior-run exhibitors as near a monopoly of
the patronage as possible.'
therefore, not enough in determining
the need for divestiture to conclude
with the District Court that none of the
defendants was organized or has been maintained
for the purpose of achieving a
'national monopoly,' nor that the five majors
through their present theatre holdings
'alone' do not and cannot collectively or
individually have a monopoly of exhibition.
For when the starting point is a conspiracy
to effect a monopoly through restraints of
trade, it is relevant to determine what the
results of the conspiracy were even if they
fell short of monopoly." [334 U. S. at pp
170-171].
We were also directed to determine whether
any "illegal fruits" were acquired or maintained
by the defendants as results of unlawful
conspiracies and to divest any such
fruits, irrespective of whether monopoly had
in fact been achieved. The plaintiff has not
introduced evidence to support any claim of
divestiture of "Ulegal fruits" and expressly
reserves the presentation of such an issue
for the future.
Because of the view of the Supreme Court
as to matters to be specially considered on
the remand as well as its view regarding
other matters which it left open for consid-
wanting. Since we eliminate from the decree
the provisions for competitive bidding, it is
necessary to set aside the findings on divestiture
so that a new start on this phase of the
cases may be made on their remand." [334
U. S. at p. 1751.
eration by this court, it set aside our findings
As further reasons for directing a reconsideration
of the above issues, we were asked visions prohibiting fiu-ther theatre expansion
on monopoly and divestiture and our pro-
to determine whether the vertical integration
of the major defendants, which was held order that "the District Court should be
and our provisions for competitive bidding, in
not to be unlawful per se, was conceived with allowed to make an entirely fresh start on
an intent to monopolize or was of such a the whole of the problem."
character as to confer a known monopoly
power. If the power be established, a specific
Shift in Interpretation
intent to monopolize need not be shown. As
was said by Justice Douglas in United Statas Although we previoiisly held In Finding No.
V. Griffith, 334 U. S. 100, 105 and referred
154 that the illegalities and restraints were
to In United States v. Paramount, 334 U. S.
not in the ownership of theatres by the major
131, 173:
defendants but In their unlawful practices,
"It is, however, not always necessary to this finding was made because of our view
find a specific intent to restrain trade or to that the competitive bidding system, when
build a monopoly in order to find that the coupled with Injunctions, would terminate the
anti-trust laws have been violated. It is sufficient
that a restraint of trade or monopoly nated, the theatre ownerships alone would not
illegalities, and if such illegalities were termi-
results as the consequence of a defendant's be unlawful. This interpretation of our finding
is justified by our former conclusion
conduct or business arrangements. United
States v. Patten, 226 U. S. 525. 543': United that divestiture should not be tried unless
States V. Masonite Corp., 316 U. S. 265, 275. the competitive bidding system was found
To require a greater showing would cripple wanting. In other words, if theatre ownership
were regarded as under no circumstances
the Act. As stated in United States v. Aluminum
Co. of America. 148 F. 2d 416, 432, -no related to violations of the Sherman Act,
monopolist monopolizes imconsclous of what divestiture could not be a proper remedy and
he is doing.' Specific intent in the sense In would not have been suggested as a possible
which the common law used the term Is alternative in our former opinion.
necessary only where the acts fall short of the Similarly, our Findings 152 and 153 that
re.So(i

:'.
,
j^,30,liWsOXOFnCE
complete freedom from price competition
among theatre holders could only be obtained
if prices were fixed by all distributors, and
such a result was substantially obtained.
Consequently, the system of theatre licensing
had a vital and all-pervasive effect in restricting
competition for theatre patronage.
In our Finding 72 we held that: "The differentials
in admission price set by a distributor
in licensing a particular feature in
theatres exhibiting on different inins in the
same competitive area are calculated to encourage
as many patrons as possible to see
the picture in the prior-run theatres" and
thus the distributor "attempts to give the
prior-rim exhibitors as near a monopoly of
the patronage as possible." This policy not
only benefited the distrijjutors in securing to
them a maximum rental income from their
3 S! p. Hi
films, but also benefited the major defendants
! ici liJ mH
as exhibitors, since they were by far
the largest owners of first-i-un theatres in
s 'hell le, jii
1
the coimtry.
'--ut ioiul i
On Runs and Clearances
1 "S7 8(...
The fixed ^nai system, of runs and clearances
the mji
which we found, involved a cooperative arrangement
among the defendants, was also
ia:iitlieal)stat
sill?, the andesigned
to protect their theatre holdings
Stintats hiB
ctajTOlatioBsi
and safeguard the revenue therefrom. Like
the system of fixed prices, it could only succeed
in eliminating competition if the defendants
generally cooperated in maintaining it,
s Holds I as we have held they did. The major defendants'
predominant position in first-rim theatre
'. ';!
MaiiS
- ::i:> 'or
holdings
fai:
was strongly protected by a fixed
system of clearances and runs. As we said in
'T.^ *belr fib
our former opinion:
i,-; ilteted us
-:::;. Wefe
"The evidence we have referred to shows
-.":.;:?(! mf& that both independent distributors and exhibitors
ii mjar fr
when attempting to bargain with
the defendants have been met by a fixed
scale of clearances, runs, and admission
•.-:r; (ompei;;!
prices to which they have been obliged to
conform if they wished to get their pictures
.T. •.•fi::es mte
c:;ht:, sme ti
shown upon satisfactory runs or were to
-A bv any compete in exhibition either with the defendants'
theatres or with theatres to which
• tin
i :.:?:.« w
ie the biiiite
latter have licensed their pictures. Un-
tin
j~(r W.tla der the circumstances disclosed in the record
- ure one of i
there has been no fair chance for either
the present or any future licensees to
change a situation sanctioned by such effective
.._. [:-;(: opinii
control and general acquiescence as
have obtained." [66 F. Supp. at p. 346].
- -lirfdantsi*
,',.-:;: B Our view was confirmed jrices
Douglas
.'.k,.ji
as follows:
;jiey oti
by Mr. Justice
,^-'':pwea
"Clearances have been used along with
price fixing to suppress competition with
""ieiiiitotii!
the theatres of the exhibitor defendants
T.v-^ areasand
with other favored exhibitors." [334
."jfj.^jxalaft
U. S. 131, 148].
'^;"- li'J'aiii
While we pointed out in our former opinion
that there was discrimination in clearance
and run by distributors and theatre
m
holders in particular instances, such as Goldman
Theatres v. Loew's, 150 F. 2d 738 (C.A. 3),
and Bigelow v. RKO Radio Pictures, Inc., 150
P. 2d 877 (C.A. 7), reversed on other grounds,
327 U. S. 251, we concluded that we could not
:-ii;on'
-_s
say upon the facts before us that this discrimination
was general. Nevertheless, as
IWP-'-
already stated, we held that the defendants
had set up a system of fixed runs and clearances
'ertial.';
'\Jgj0
which prevented any effective com-
petition by outsiders. This system, in the
absence of competitive bidding which has
now been rejected, gave the defendants a
practical control over the run and clearance
status of any given theatre and irrespective
.r/jnes?««f of the extent of local discriminations violated
the Sherman Act. It involved discrimination
'-,i.c«.oiiis*f.
against persons applying for li-
^••;.= totl»'":„
-
..(Will'''
'•'''
L
OfTlS
I censes and seeking runs and clearances for
[their theatres, because they had no reason-
,able chance to improve their status by building
or improving theatres while the major
[defendants possessed superior advantages,
erefore, though the evidence was insufficient
to convince us that there was discrimination
in negotiation for clearances and
runs theatre by theatre, because it was welln.gh
impossible to establish that a particular
clearance or run was not refused because
of the inadequacy of the applicant's theatre,
the system of clearances and runs was such
as to make competition against the defendants
practically impossible.
As we have held, the licensing agreements
in use by the defendants discriminated
against small independents in favor of the
larger circuits of affiliated and unaffiliated
theatres. This discrimination was effected
through formula deals, and certain privileges
frequently granted to large circuits in franchises
and master agreements. They not onl^
showed discrimination against small theatre
owners, but in many instances also showed
cooperation among the major defendants in
their respective capacities as distributors and
exhibitors. The minor defendants as distributors
acceded to and cooperated with these
restrictions, which excluded small independents.
Formula deals and certain master agreements,
both of which involved licenses to
more than one theatre, and frequently to
affiliated or large independent circuits, permitted
the exhibitor to allocate film rental
and playing time and thus precluded other
theatre owners from the opportunity of competing
for films theatre by theatre. While the
Supreme Court has said that franchises are
not necessarily objectionable per se, the defendants
in various instances coupled their
franchises with contract provisions which
were not included in the standard forms of
contract tmder which small independents
were licensed. These provisions, which at
times conferred great competitive advantages
upon those receiving them, were:
"Suspending the terms of a given contract,
if a circuit theatre remains closed
for more than eight weeks, and reinstating
it without liability upon reopening; allowing
large privileges in the selection and
elimination of films; allowing deductions in
fUm rentals if double bills are played;
granting moveovers and extended runs;
granting road show privilege^ allowing
overage and underage; granting unlimited
playing time; excluding foreign pictures
and those of independent producers; granting
rights to question the classification of
features for rental purposes." [Finding 110].
We have been instructed by the Supreme
Court to consider the question of geographical
distribution of theatres among the five major
defendants. In dealing with this subject, we
do not take into account the presence or
absence of independent theatres in the areas
dealt with. We have examined the defendants'
theatre holdings and find that in cities
of less than 100^000 in population, there is
no doubt that Paramount, Warner, Fox and
RKO owned or operated theatres either in
largely separate market areas or in pools,
without more than trifling competition among
themselves or with Loew's. In cities having a
population of more than 100,000, there was
in general little competition among the defendants,
although considerably more than
in towns of under 100,000. A summary of
the data which substantially represents the
true situation, but owing to certain differences
in the proofs offered must be regarded
as approximate rather than as entirely accurate,
is as follows:
Cities of Less Than 100,000
In cities of less than 100,000, Paramount
had complete or partial interests in or pooling
agreements* with other defendants affecting
1,236 theatres located in 494 towns. In 13
of these towns containing 31 of the theatres—
or only 3%—there was competition with another
defendant. In 9% of these towns com-
:: July 30, 1949 m
petition between Paramount and the only
other defendant in the town was substantially
lessened or eliminated by means of a pooling
agreement affecting some or all of their theatres;
and in this 9% were located 10% of
Paramount 's theatre interests. And in 88%
of the towns, containing 87 Si of Paramount's
theatre interests, Paramoimt was the only defendant
operating theatres. Thus it appears
that there was little, if any, competition between
Paramount and any other defendant in
97%, of the towns of under 100,000 and in
respect to 97 7o of the theatres in which
Paramount had an interest.
Fox had similar theatre interests in 428
theatres located in 177 towns. In 13 of these
towns containing 29 Fox theatres, or about
7% thereof, there was competition with another
defendant. In about 93% of the towns
containing the same percentage of Fox's theatre
interests, Fox was the only defendant
operating theatres.
Warner had similar theatre interests in
306 theatres located in 155 towns of less than
100,000. In 17 towns, or 11%, containing 30
Warner theatres, or 10 7o of its holdings,
there was competition with another major
defendant. In 3% of the towns, competition
between Warner and the only other defendant
in the town was substantially lessened
or eliminated by means of pooling agreements;
and in this 3% were located 4% of
Warner's theatre interests. In 86% of the
towns containing the same percentage of
Warner's theatre interests. Warner was the
only defendant operating theatres. Thus,
there appears to have been little, if any,
competition between Warner and any other
defendant in 89% of the towns and in respect
to 90% of the theatres in which Warner
had an interest.
Loew had interests in only 17 theatres
located in 14 towns. In 4 towns, or 29%, containing
4 Loew theatres, or 23%, there was
competition with another defendant. In 14%
of the towns, competition was substantially
lessened or eliminated by means of pooling
agreements; and iA this 14% were located
18% of Loew's theatre interests. In 57%; of
the towns, containing 59% of Loew's theatre
interests, Loew was the only defendant
operating theatres. Thus, there appears to
have been little, if any, competition between
Loew and any other defendant in 71% of the
towns and in respect to 77% of the theatres
in which Loew had an interest. It is to be
noted, however, that Loew's theatre interests
in towns of less than 100,000 constitute a
far smaller proportion of its total theatre
holdings than do those of the other defendants.
On Holdings of RKO
RKO had interests in 150 theatres located
in 66 towns. In 6 towns, or 10%, containing
6 RKO theatres, or 4%, there was competition
with another major defendant. In 60%
of the towns, competition was substantially
lessened or eliminated by means of pooling
agreements, and in this 60% were located 73%
of RKO's theatre interests. In 30% of the
towns, containing 23% of RKO's theatre interests,
RKO was the only defendant operating
theatres. Thus, there appears to have
been little, if any, competition between RKO
and any other defendant in 90% of the towns
and in respect to 96%. of the theatres in
which RKO had an interest.
As a further illustration of the absence of
substantial competition among the five major
defendants in towns of less than 100,000
population, the proofs as to their total theatre
holdings make the following showing
which seems to us impressive. They had interests
altogether in 2,020 theatres located in
834 towns. In 26 towns, or 3%, containing
'Pooling agreements and joint interests among
defendants are treated as indistinguishable for the
purF>ose of summarizing geographical distribution.
13

|
100 of their theatres, or 5%, there was competition
among some of them. In somewhat
over 5% of the towns, competition between
them was substantially lessened or eliminated
by means of pooling agreements, and in this
5% were located IVo of their theatre interests.
And in somewhat less than 92% of
the towns, containing 88% of their theatre
interests, only one of the major defendants
owned theatres in the area. Thus, there
appears to have been little, if any, competition
among the five defendants or any of
them in 91% of the towns and in respect
to 95% of the theatres in which they had
an interest.
It appears from the foregoing that the
effect of the geographical distribution in
towns having a population of less than 100,-
000 was largely to eliminate competition
among all of the defendants in the areas
where any of them had theatres. The details
upon which our results have been based
appear in the statistical data set forth at
the end of the opinion in Appendix 1.
Cities of 100.000 and Over
In cities of over 100,000 Paramount had
complete or partial interests in or pooling
agreements with other defendants affecting
352 theatres in 49 cities. In 18 of these cities,
or 317c, containing 91 Paramount theatres,
or 26%, there was competttion with other
defendants. In an additional 10% of the
cities, containing 17% of Paramount 's theatre
holdings, there were other defendants
having theatre interests, but those interests
were so relatively small as compared with
Paramount, both on first and later runs,
that competition with Paramount was unsubstantial
owing to the dominance which
the latter's theatre holdings gave it. In 12%
of these cities competition between Paramount
and the only other defendants in the
city was substantially lessened or eliminated
by means of a pooling agreement affecting
some or all of their theatres, and in this
12% were located 18% of Paramount 's theatre
interests. And in 41%, of the cities, containing
39 %> of Paramount's theatre interests.
Paramount was the only defendant operating
theatres. Thus, it appears that there
was little, if any, competition between Paramount
and any other defendant in 63% of
.
the cities of over 100,000 and in respect to
74% of the theatres in which Paramount
had an interest.
Pox had similar theatre interests in 211
theatres located in 17 cities. In 5 of these
cities, or 29%, containing 54 Fox theatres, or
26%, there was competition with other defendants.
In an additional 18% of the cities,
containing 41% of Pox's theatre holdings,
there were other defendants having theatre
interests, but those interests were so relatively
small as compared with Fox, both on
first and later nms, that competition with
Fox was imsubstantial owing to the dominance
which the latter's theatre holdings
gave it. In 53% of the cities, containing
33% of Fox's theatre interests. Fox was the
only defendant operating theatres. Thus, it
appears that there was little, if any, competition
between Pox and any other defendant
In 71% of the cities and in respect to
74% of the theatres in which Fox had an
interest.
Warner had similar theatre interests In
243 theatres located in 26 cities. In 14 of
those cities, or 54%, containing 89 theatres,
or 37%, there was competition with other
defendants. In an additional 8% of the
cities, containing 5% of Warner's theatre
holdings, there were other defendants having
theatre interests, but those interests were
so relatively small as compared with Warner,
both on first and later runs, that competition
with Warner was unsubstantial owing
to the dominance which the latter's theatre
holdings gave it. In 19% of these cities competition
between Warner and the only other
defendants in the city was substantially lessened
or eliminated by means of a pooling
agreement affecting some or aU of their theatres,
and in this 19% were located 51% of
Warner's theatre interests. And in 19% of
the cities, containing 7% of Warner's theatre
interests, Warner was the only defendant
operatmg theatres. Thus, it appears that
there was little, if any, competition between
Warner and any other defendant in 46% of
the cities and in respect to 63% of the theatres
in which Warner had an interest.
Loew had similar theatre interests in 144
theatres located in 37 cities. In 32 of those
cities, or 86%, containing 122 Loew theatres,
theatres. Thus, it appears that there was
little, if any, competition between Loew and
any other defendant in 14% of the cities
and in respect to 15% of the theatres in
or 85%,, there was competition with other
defendants. In 3% of these cities, competition
between Loew and the only other defendant
in the city was eliminated by means
of a poolmg agreement affecting all of their
theatres, and in this 3% were located 7% of
Loew's theatre interests. And in 11% of the
cities, containing 8%, of Loew's theatre interests,
Loew was the only defendant operating
which Loew had an interest. In the matter
of mere geographical distribution of its theatres,
Loew has the most favorable record of
any of the major defendants. But it is to be
noted that, while it is true that as to its
neighborhood prior run theatres in New York,
there was competition with RKO in the sense
that both operated in New York on the sanie
runs, nevertheless these two companies divided
the' product of the various defendant
distributors under a continmng arrangement
so that there w^s no competition between
them in obtaining pictures. Indeed, on one
occasion where Paramount was having a long
dispute with Loew's as to rental terms for
Paramount fihns to
be shown in Loew's New
York neighborhood circuit of theatres, no attempt
was made by Paramount to lease its
films to RKO for exhibition in the latter's
circuit, nor was any effort made by RKO
to procure Paramoimt films as they both
evidently preferred to adhere to the existing
arrangement, imder which Loew's circuit consistently
exhibited the films of itself. Paramount,
United Artists, Columbia and half of
Universal, whUe RKO exhibited the films of
itself. Fox, Warner, and half of Universal.
Accordingly, we think that the showing that
85% of Loew's theatres are in competition
with theatres of other defendants is misleading
and may properly be reduced by the
exclusion of its New York neighborhood
theatres. If this is done, it would give Loew
a percentage of approximately 42% of its
theatres in competition with other defendants
in cities over 100,000.
of its theatre interests were located in New
York on neighborhood nms, and the same
comments as to distribution of film made in
regard to Loew's are applicable to RKO. If
its New York neighborhood theatre interests
were excluded from the category of
theatres in competition with other defendants,
the RKO percentage would then be
only about 16% in competition with other
defendants.
The major defendants had interests altogether
in 1,112 theatres located in 87 cities
of more than 100,000. In 46% of these cities,
containing 23% of their theatre interests,
only one of the major defendants owned
theatres in the area. In 11.5% of the cities,
competition between them was substantially
lessened or eliminated by means of pooling
agreements, and in this 11.5% were located
16% of their theatre holdings. In an additional
11.5% of the cities, containing 17%
of their theatre interests, there was more
than one defendant having theatre interests
in the city, but the position of one defendant
was so dominant relative to the others
that competition between them was unsubstantial.
In 31%, of the cities, containing 44%
of their theatre interests, there was competition
among the defendants. But the New
York neighborhood theatres of Loew and
RKO, which are included in reaching the
44% figure, should properly be excluded because
there is no competition between Loew
and RKO in obtaining pictures for the reasons
we have already given. This would reduce
the percentage of defendants' theatres
which compete with one another to 27.
Limited Competition
It appears from the foregoing that the effect
of the geographical distribution in cities (
jjlusliott*"'
iJjarily
tM^'
moiliB ow ••
ttoW
& t!«"'-
e( i
:are;:'-
Compelilini
Ii m 'is: tbai
fti
conpfti'jts
siicli
mienlifi
n.tlieDtlieiHali
sistossitttpiA
iKiiiiTiooldillic:
itns tbemtlm, M
ItlwealiadrM
loB wunted pM
having a population of more than 100,000 | BsililtbluK
was substantially to limit competition among
iitixaileils. In m
the major defendants. The details upon
(trilled flit I iTMd
which our results have been based appear iitbeWH
in the statistical data set forth at the end
j
of the opinion in Appendix 2.
njot delendua n
tillliesttes.
The statistics contained in both Appendix Dm (I
1 and Appendix 2 are derived from data submitted
at the original trial and show the situation
in 1945. Since the entry of our original
decree, these figures have not been substantially
changed as to towns of under 100,-
000, but have been somewhat changed, principally
by the dissolution of pools pursuant
pret,
to our decree, in fhe case of cities of more SratK
than 100,000. The situation in 1945, however,
would seem to be far more important
in determining whether violations of the
Sherman Anti-Trust Act occm-red than the
status existing after the defendants had
been found guilty of wrongs and were merely i
it'll'.
RKO in Larger Cities
taking steps to carry out our remedial de- i
RKO had similar theatre interests in 256 cree. For this reason, we have included
'aeicise
theatres in 31 cities. In 22 of these cities, statistics relating to the conduct of Paramount
and RKO, even though the remedies
or 72%, containing 190 theatres, or 74%,
there was competition with other defendants. against them are now provided under con-
,
In an additional 6% of the cities, containing sent decrees.
Ctll r;.:
4% of RKO's theatre holdings, there were The plaintiff contends that the figures as i
other defendants having theatre interests, to geographical distribution require a finding
that there was an agreement to divide
:* 0! '
but those interests were so relatively small
as compared with RKO, both on first and territory, but the evidence indicates that
later runs, that competition with RKO was
i
&•..,
much of the acquisition of theatres was due.
unsubstantial owing to the dominance which
to the buying up of circuits and that the pur- i
;itfii!:v
the latter's theatre holdings gave it. In 16% chases at least in some of these cases involved
competition among certain of the de-
%ali6r,
of these cities, competition between RKO
and the only other defendants in the city
fendants. We, therefore, do not find an
was substantially lessened or eliminated by
agreement to divide territory geographically;
means of a pooling agreement affecting some
in the organization of the defendants' the-.
or all of their theatres, and in this 16%
atre circuits, but we do hold that the geographical
distribution became a part of
were located 15% of RKO's theatre interests.
And in 6% of the cities, containing 7% 8'
of
RKO's theatre interests, RKO was the only
system in which competition was largely a'>"il!-;ir,^'
defendant operating theatres. Thus, it appears
that there was little, if any, competi-
by fixed runs, clearances and prices, by pool-/
sent and the status of which was maintained
tion between RKO and other defendants in ing agreements and joint ownerships among:
•-a::;
28% of the cities and in respect to 26% of the major defendants, and by cross-licensing:
the theatres in which RKO had an interest. which made it necessary that they should
With respect to mere geographical distribution,
RKO's v./;, record icvuiu was «»o relatively ^^.^...^.j good b- but —" defendants that they had no opportunity to
work together. The argument of some of the
it is to ''be'^nored"^har'approximately" "58% change this geographical status not only
nt otter neui gi p
Nk froni bdii i
BtewbiclitooiiH
teoJlttfiii*'*."
Pidfr,,
.
ii!

- '•im
I
j
j
major
i and
I some
!: companies
1
BMkU would sufficiently control the reliance of the
tat
defendants on one another's product
theatres. That system having been rej
i t loth Ajjrt
jected
:^ Iron to
by the Supreme Court, we must find
s*
other
iiai show the 5
means of preventing the major
from being in a state of interde-
^e:so!oiirw
pendence which too greatly restricts competisiiTt
not teens*
•.;ju of into *
rt'j;cliM?«i.P*
tlon.
One of the chief matters referred to us by
the Supreme Court is the effect of vertical
pools P«i
integration upon competition in the industry.
:: c:
x-t i cities ol
While vertical integration would not per se
,jj juff impoM violate the Sherman Act, the Supreme Court
'
made it clear that if such integration is
r ralaliins
•
conceived with a specific intent to control
•ccin*'
the market or creates a power to control the
j
t
I
j
[:
has
We
shown
I
market
;
has
I
illegal,
I
I
illegal.
I
and
,
integrations
was UK
i asm jitetBii
^ jl one defeii
~"i to
lie otlBi
^ Bu: the h
n* o! Imi uiH
1 In leacUiigll
itkoeWIt'
(tiRi lot the %
91 tliitmid
lefaduiiftheslii
ifgoig that the d'
MMmlndlit
te tki Witt
; ggBldillOS iUIl
HaMm
Hie
'ie'sttoJi
seems inherently improbable but affirmatively
contradicted by the making of pooling
agreements and entering into joint ownerships
with one another. Moreover, even in
the relatively few areas where more than one
of the major defendants had theatres, competition
for first-run licensing privileges was
generally absent because the defendants customarily
adhered to a set method in the distribution
and playing of their filmjs. In substantiation
of the general picture, the plaintiff
has shown, on the basis of a study of four
seasons between the years 1936 and 1944,
that during this period the privilege of firstrun
exhibition of a defendant's films was
ordinarily transferred from one defendant
to another only as the result of dissolution of
a theatre operating pool or an arbitrary division
of the product known as a "split."
The lack of competition which we have described
has undoubtedly been induced in
large measure by the reliance of the defendants
on each other in obtaining pictures for
use in their various theatres throughout the
country. The defendants were also dependent
on one another to obtain theatre outlets
for their own pictures, for the best customers
of any defendant were ordinarily one
or more of the other defendants.
Competitive Bidding Out
We think that there can hardly be adequate
competition among the defendants
where such interdependence exists. Moreover,
when the defendants were interdependent
as to a great part of their activities, it
necessarily would affect not only competition
among themselves, but with independents.
We have already found such effects in the
various concerted practices of the defendants
which have restricted competition with
independents. In our former opinion, we
provided for a system of competitive bidding
1 for film in the beUef that such a system
market which is accompanied by an intent
to exercise trie power, the integration bejjjliii
1 comes illegal.
j
. W
Ksiat! ol '
are not satisfied that the plaintiff has
'(^ a calculated scheme to control the
"i'i'l: 'if i
^
iiiidet t»|
in the conception of the defendants'
vertical integration, rather than a purpose to
an outlet for their pictures and a
•fftse cases* '"'—""'•
'
— -'- -' '-^- " '— ---'—'
^ f»jKs» obtain '
J,
*
supply of film for their theatres. li* But here
sot to
Jjtir'e a ^ ! ^^ ^^^ presented with a conspiracy among
'
the defendants to fix prices, runs and clear-
iS
I
*l'*Tj!''jjs(il jances which we have already pointed out was
B^^f'lmeig powerfully aided by the system of vertical
oe
"" ^
oltte*
jjjj
-., i
I .
iants. Such a situation has made the vertical
! (I integrations active aids to the conspiracy and
rendered them in this particular case
however innocent they might be in
other situations. We do not suggest that
every vertically integrated company which
(engages in restraints of trade or conspiracies
will thereby render its vertical integration
The test is whether there is a close
relationship
j
between the vertical integration
the illegal practices. Here, the vertical
were a definite means of carry-
'ing out the restraints and conspiracies we
(have described. Moreover, we concluded in
lour prior findings, and the Supreme Court
' -
has affirmed our conclusion, that the distribution
practices of the defendants constituted
an attempt to obtain a monopoly in exhibition
forbidden by the Sherman Act, a conclusion
which requires the elimination of our Findings
152 and 153, as explained above.
In respect to monopoly power, we think it
existed in this case. As we have shown, the
defendants were all working together. There
was a horizontal conspiracy as to pricefixing,
runs and clearances. The vertical integrations
aided such a conspiracy at every
point. In these circumstances, the defendants
must be viewed collectively rather than
independently as to the power which they exercised
over the market by their theatre holdings.
See American Tobacco Co. v. United
States, 328 U. S. 781. The statement in our
former opinion that the defendants were to be
treated individually is subject to our comments
in dealing with Findings 152, 153 and
154. We were 'then proposing to set up a
bidding system which was thought adequately
to restore competition and, therefore, to
render a treatment of the defendants in the
aggregate as irrelevant. We regard such
treatment as now necessary.
If viewed collectively, the major defendants
owned in 1945 at least 70% of the firstrun
theatres in the 92 largest cities, and the
Supreme Court has noted that they owned
60% of the first-rim theatres in cities with
populations between 25,000 and 100,000. As
distributors, they received approximately 73%
of the domestic film rental from the films,
except Westerns, distributed in the 1943-44
season. These figures certainly indicate,
when coupled with the strategic advantages
of vertical integration, a power to exclude
competition from these markets when desired.
This power might be exercised either
against non-affiliated exhibitors or distributors,
for the ownership of what was generally
the best first-run theatres, coupled w^ith the
possession by the defendants of the best pictures,
enabled them substantially to control
the market. If an intent to exercise' the
power be thought important, it existed in this
case, as we noted above in finding an attempt
to monopolize. Our former Finding No. 119
was not made in consideration of first-run
theatres but was based on total theatre holdings
in the country, of which the theatres
owned by the defendants represented but a
small fraction. We, therefore, did not take
into consideration the monopoly power in respect
to first-run theatres, which we have
since been directed to consider. Accordingly,
our Finding No. 119 is in view of our further
consideration misleading and must be vacated.
We may add that what we have said about
the power to exclude independents from firstruns
in the 92 cities is supported by evidence
of actual exclusion which is presented in the
Government's original brief, pages 13-14 and
35-40. In many cities, there was complete
exclusion of independents and in numerous
others a restricted distribution of pictures to
independents, at times by only one of the
defendants, and at other times by most
limited percentages of pictures as compared
with the number distributed to affiliated theatres.
The facts as to film distribution in the
1943-44 season show that the five major defendants
achieved a monopoly of first-run
exhibition of the feature films distributed by
the five major defendants in about 43 of the
92 cities of over 100,000 and of the feature
films distributed by the eight defendants in
about 143 of the 320 cities of 25,000 to 100,-
000. [See Government Exhibits 489, 490,
490 (a).] In addition to the proof of monopoly
control in cities of more than 25,000, the
plaintiff has produced proof that in approximately
238 towns involving in all but about 17
cases populations of less than 25,000 but
having two or more theatres, some single one
of the five major defendants, or in about 18
cases two of the defendants, had all the theatres
and therefore possessed a complete local
monopoly in exhibition. [See Government
Exhibit 488.] These figures are subject
to some qualifications because of inaccuracy
as to a few localities, but for the
most part they appear to be correct and to
show either total absence of competition or
slight competition from drive-ins and theatres
in nearby communities. They afford
significant additional proof of monopoly control.
Accordingly, there was not only the
power to exclude which might be exercised
at will but an actual exclusion approximating
in the aggregate 70% of the first-run theatre
market in the 92 largest cities. This percentage
is based on the proportions of theatre
ownership of the major defendants in these
cities as compared with independents. There
is certainly no reason to suppose that at least
as great a percentage would not exist in favor
of the major defendants in the number
of feature films distributed on first-run.
Furthermore, the power to fix clearances
and runs which we have found existed and
was exercised by the major defendants was
in itself a power to exclude independents
who were competitors, and was accompanied
by actual exclusion.
THE REMEDY
The Supreme Court has denied the remedy
of requiring the defendants to offer films to
the highest bidder and has required us to
find some other means of obviating the illegal
practices and attempted monopoly on
the part of the defendants. The latter argue
that the injunction issued in our prior decree,
supplemented by a prohibition of discrimination
against small independents and an adequate
arbitration system, would afford a sufficient
remedy. Mr. Justice Douglas has in
this very case pointed out the inadequacies
of an injunction to deal with situations much
like the present. In discussing the objections
to competitive bidding, he alluded to
the fact that the determination of what was
the best bid in a given case would depend
on a comparison of the theatres and theatre
operators desiring a picture, rentals offered,
which might be a flat rental for one
theatre and a percentage rental for another,
and the relative value in respect to the various
offers of the clearances and runs proposed.
He said: "It would involve the judiciary
in the administration of intricate and
detailed rules governing priority, period of
clearances, length of run, competitive areas,
reasonable return, and the like." [United
States V. Paramount Pictures, Inc., 334 U. S.
131, 163.] Practically all of the same objections
would exist if an injunction should be
relied on as the only remedy for the abuses
which have been found to exist in the case at
bar. The effect of such a solution would be
to leave the determination of difficult comparisons
to the discretion of the very parties
who have frequently abused that discretion
in the past, or to a detailed supervision by
the courts, the burden of whieh would only be
ameliorated by a system of arbitration if and
in so far as particular independents having
grievances might be willing to adopt it. If
we had regarded an injunction as a sufficient
remedy, we would not have required a competitive
bidding for films in our original
opinion.
In United States v. Crescent Amusement
Co., 323 U. S. 173, 189-190, Mr. Justice Douglas,
in discussing the inadequacy of injimctions
and the propriety of divestiture to prevent
violations of the Sherman Act, said:
"The fact that the companies were affiliated
induced joint; action and agreement.
Common control was one of the instruments
in bringing about unity of purpose and unity
of action and in making the conspiracy ef-
BOXOFFICE July 30, 1949 15

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cedure when another effective one is
fective. If that affiliation continues, there
wUl be tempting opportunity for these exhibitors
to continue to act in combination
against the independents. The proclivity in
the past to use that affiliation for an unlawful
end warrants effective assurance that no
such opportunity will be available in the future.
Hence we do not think the District
Court abused its discretion in failing to limit
the relief to an injunction against future
violations. There is no reason why the protection
of the public interest should depend
solely on that somewhat cumbersome pro-
available."
In the Crescent case, the court accordingly
affirmed an order of divestiture of stock
held by the defendant companies to terminate
affiliations and prevent further violations
of the Act.
Injunction Insufficient
As an Injunction is regarded as an insuffi

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road shows, we see no reason for exempting
them from the various injunctive provisions
of our decree. It is entirely possible for the
licensor to license for road shows, so long
as it is not done in a discriminatory manner,
either at a flat rental or on the basis
of some percentage of what the show is
thought likely to yield. But it would be unlawful
in this, as in the case of other licenses,
for the licensor to require a fixed admission
price as a condition of the license.
The three minor defendants argue that
they should be allowed to retain their old customers
irrespective of discrimination and
contend that the Supreme Court has indicated
that they possess tjiis right. We cannot
so interpret the opinion of the Supreme
Court. It only presented the argument that,
if competitive bidding had been sanctioned,
the three minor defendants would lose the
relationships they had with old customers
and would be at a disadvantage in competing
with the more powerful major defendants
whose own theatres were not subject to competitive
bidding. The system of preferring
old customers undoubtedly aided discrimination
in the past and served as a ready excuse
for a fixed system of runs and clearances
and was to that extent unlawful. When separation
of the business of distribution from
that of the operation of theatres is effected,
there will be a favorable market for the three
minor defendants in which to license their
pictures. This will be not only a compensation
for inability to prefer their old customers
but apparently a substantial added advantage
to them in obtaining a greater opportunity
to license their pictures than they
had heretofore.
The Decree
The Supreme Court has asked us to divest
any theatres which may be fruits of past illejgal
restraints or conspiracies. It may appear
jalso to be necessary, irrespective of our genleral
plan of divorcement, to terminate the-
!'atre monopolies in certain local situations
[possessed by any individual defendant or by
any new theatre circuit which may be set
up under the divorcement decree we propose,
nie plaintiff has presented insufficient evidence
to justify us in disestablishing particular
theatres either on the theory of local
monopolies or of illegal fruits, and indeed it
has formally stated that evidence of illegal
fruits is not now available. So far as local
.monopolies are concerned, the statistics prejSented
by the plaintiff were furnished to support
the need for a general divorcement which
ithis opinion has sanctioned and did not prepisely
reach any situations of local monopoly
iWhich may require divestiture of specific
theatres. Moreover, certain of the statistics
presented by the plaintiff go no farther than
the year 1945, and there have been various
changes In theatre holdings since that date.
Accordingly, consideration of fruits and local
monopolies will be suspended tn the decree
which we shall presently make.
In accordance with the instructions of the
Supreme Court it is necessary that the provisions
of paragraph 6 In Section III of our
former decree in respect to expansion of theatre
holdings be vacated. A provision should
be substituted in the decree to be entered
which enjoins the three exhibitor-defendants
and any theatre-holding corporation resulting
from the divorcement we propose from
acquiring a beneficial interest in any additional
theatre unless the acquiring exhibitordefendant
or corporation shall show to the
satisfaction of the court, and the court shall
first find, that such acquisition wiU not unduly
restrain competition in the exhibition
of feature motion pictures.
It is argued by the plaintiff that a Umited
prohibition of cross-licensing of pictures
among the three major defendants should be
adopted temporarily. We think such a limitation
would be unwarrantedly injurious both
to those defendants and to the public. The
plaintiff proposes that each major defendant
be enjoined from licensing more than
half of Its films to any of the other defendants
pending the completion of divorcement
plans in those towns where the plaintiff
claims there are no inde{>endent theatres or
at least no independent first-run theatres.
The plaintiff evidently hopes that such a limitation
would induce independents to acquire
theatres in so-called closed towns. Unless
and until that should happen, one or two of
the major defendants might be unable to
show more than half of their pictures in such
towns, and if but one of the major defendants
had theatres there, those theatres could
show only half of the films of the other two.
It is manifest that this limitation upon crosslicensing
would injure both the major defendants
and the public, who would be deprived
of seeing some of the pictures. In
addition to this, the selection of the particular
pictures in the half which could be licensed
would Involve some difficulties and
might prove in the end to have been unwise,
both for the distributor involved and the
public interest. Our remedy of divorcement
will meet all of the purposes for which the
plaintiff is striving. We do not think that
its completion will be so delayed as to justify
this doubtful and difficult ad interim remedy
proposed by the plaintiff.
The arbitration system and the Appeal
Board which has been a part of it have been
useful in the past and as we understand it
have met with the general approval of the
plaintiff and of those defendants who have
agreed to It. In our opinion It has saved
much litigation in the courts and It should
be continued. Accordingly, the three major
distributor-defendants and any others who
are willing to file with the American Arbitration
Association their consent to abide by
the rules of arbitration and to perform the
awards of arbitrators, should be authorized
to set up an arbitration system with an accompanying
Appeal Board, which wiU become
effective as soon as it may be organ-
, ized after the decree to be entered in this
"
action shall be made, upon terms to be settled
by the court upon notice to the parties
to this action.
The decree herein should be settled on notice
and should be in accord vrith what we
have said in the foregoing opinion. The terms
as to divorcement set forth in the plaintiff's
proposed decree seem to us satisfactory, except
that the reference to paragraph 10 in
Section III relating to joint interests, which
we have rejected, should be deleted. We also
approve of the further proposal of the plaintiff
that the plaintiff and the defendants
shall submit plans calling for such divestiture
of theatres as may comply with the requirements
of the Supreme Court regarding
local monopolies and Illegal fruits. Any ultimate
disposition, however, must await a
later order which shall be dependent upon
the proof the plaintiff may furnish as to
local monopolies and illegal fruits. We may
perhaps indulge in the hope that the parties
may be able to agree as to the di^osition
of any such interests, as they have done in
the case of joint ownerships.
We do not approve of the provisions liniiting
cross-licensing pending the completion
of divorcement or the provisions relating to
dissolution of joint interests with independents,
which have been sufficiently provided
for in stipulations of the three major
defendants and the orders entered thereon
to which we have made reference. Our opinion
indicates other changes in the decree proposed
by the plaintiff, which should be embodied
in the amended decree.
We have specified former findings which
should be vacated and in some instances
have set forth proper substitutes. Further
disposition of any findings to be made should
await submission by the parties.
Submit proposed amended decree and findings
on or before September 20, 1949.
AUGUSTUS N. HAND, U. S. C. J.
Dated July 25, 1949.
HENRY W. GODDARD, U. S. D. J.
ALFRED C. COXE, U. S. D. J.
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APPENDIX 1
SUMMARY OF THEATRE HOLDINGS — MAJOR DEFENDANTS
TOWNS UNDER 100,000 — 1945
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Fox Screening Room
1052 Broadwoy
ATLANTA
RKO Screening Room
195 Lucl

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Before
Exhibitors for Film Festival;
Distributors Are Studying It
NEW YORK—Great interest has developed
among exhibitors in the Film Festival
plan to stimulate business proposed by
Gael Sullivan, Theatre Owners of America
executive director. Letters came in steadily
to TOA headquarters during the first
week after Sullivan announced his plan
through a memo to leading lights in the
industry, and almost all of them were favorable.
A few questioned details or suggested
extension of the plan.
Sullivan said that when he has sufficient
wTitten evidence of exhibitor interest to back
up his contention that the plan is sure to
boom October theatre business, he will ask
distributors and producers to meet with him
and go over the subject thoroughly. He said
that a date for such a meeting might be set
within a week.
Comment was slow in coming from distributors,
evidently because of a suggestion that
clearances be relaxed and also because of a
necessity for an increased number of prints,
suggested by Sullivan, to insure real national
coverage. Nicholas M. Schenck, president of
Loew's, wrote acknowledging Sullivan's
memo. He said he had referred the matter
to WiUiam F. Rodgers, vice-president and
general sales manager, for consideration, and
When It
that Sullivan would hear direct from Rodgers.
Sullivan said he had included the matter
of clearances so that 30-day and 60-day exhibitors
would not be excluded from obtaming
the topnotch pictures designed to attract
new patrons to the theatres as well as increase
attendance by the regulars.
Sullivan has an open mind on the subject
of reduced clearances and. doubling of the
number of
When he began discussion of the general idea
of a festival several months ago. he sounded
sentiment at six regional TOA conventions
In each instance smaller exhibitors pointed
out that with regular clearances they would
not get a chance to play any of the specially
selected films within the month allotted.
In some areas, exhibitors pointed out, under
ordinary conditions about five to ten
prints are available. These theatremen
pointed out to him that the regional mass
prints for use during the festival.
openings staged by some of
the major companies,
the latest of which has been RKOs
New England campaign on "The Mighty Joe
Young," set a pattern for special short-period
stimulation.
Sullivan says that he hopes this problem
com-
can be settled to the satisfaction of all
panies at a conference.
Comes to Public Relations,
Maryland Exhibitors Are Scientific
BALTIMORE — Maryland exhibitors are
about to launch one of the most ambitious
public relations programs ever sponsored by
an exhibitor association, and they are undertaking
it on a scientific planned program.
embarking on the plan, they had the
industry itself and film patrons analyzed by
an outside agency.
They first went out to discover what the
public thinks about the motion picture business,
and then started planning.
The findings showed that the biggest factor
in the boxoffice slump is due to the indifference
of the theatregoing public. Interest
in motion pictures is at a low point. The
thinking that pictures are bad, that the industry
itself thinks pictures are at a low entertainment
point has sunk deep into the
various social levels. The big problem now,
the exhibitors learned, Is to try something
to offset that thinking.
Early this summer, Maryland theatre men
decided that it was time to quit complaining
about product, particularly In public, and to
do something positive to boost theatre attendance.
A committee was appointed, headed
by Joe Alderman, and including Leon Bach,
Elmer Nolte, I. M. Rappaport. Jack Whitte,
William Allen, Lou Gaertner, Luke Green
and Oscar Coblentz. This group called in
the Azrael advertising agency to make a survey
of the Maryland theatre problem and to
present a hard-hitt*ng program.
The committee and the agency studied all
the excuses which have been projected as being
responsible for the boxoffice slump—television,
lower family Income, night time
amusements, etc.
And they found that none
of these factors were really important, at
this stage of the game. The big factor was
the effect of the wide publicity which had
been given that pictures are of a low caliber
these days. Prospective filmgoers who had
not formed any opinions of their own were
being told by magazine and newspaper commentators
that pictures were bad. Large segments
of the population were aware of the
fact that "Hollywood" itself was complaining
that something was wrong with pictures. Exhibitors
were aiding and abetting the cause
by complaining themselves in public that the
current film fare was bad.
Maryland exhibitors, meeting to receive the
report this week, believe that something can
be done. First, they want exhibitors, distributors
and producers to quit complaining
about their business, especially about pictures.
In other words, the committee warned, it is
time for the industry to start praising its
product instead of condemning it.
The campaign which Is being planned will
steer clear of any shouting commands such
as "Go to the movies."
The cony is to be convincing, and easy to
read, and will be hard-hitting, selling advertisements
rather than of the institutional
type. Newspaper advertising will be supplemented
with posters, car cards, direct mall,
radio, theatre banners, trailers and, possibly,
television—and the campaign is scheduled to
break about September 1. It is expected that
the camoaign will cost exhibitors about 10
cents a seat.
L. A. PAPER BOOSTS MOVIES
LOS ANGELES—Dwindling southland boxoffices
may receive a shot in the arm if a
current goodwill campaign for the motion
picture industry—just undertaken by the Los
Angeles Examiner—bears fruit. That publication
has launched a weekly series of institutional
advertisements urging the public
to "go to the movies," which the pubhcation
calls "the finest form of escapist entertainment."
The idea was sold to the Examiner by Sherrill
Corwin, prominent local circuit operator,
who—during a recent trip to east—had observed
a similar series of advertisements appearing
in a Chicago newspaper.
The series, which will run each Sunday
for several months, features the "escapism"
theme in copy. Arrangements have been
made whereby every Hollywood studio will
receive an equal amount of pubUcity for upcoming
pictures, with one new film to be
plugged each week.
No mention is made of specific theatres,
since Corwin and the Examiner agreed that
the overall campaign should be conducted on
an impartial, institutional basis.
Public Relations Confab
Set for August 30-31
NEW YORK—An all-industry meeting to
discuss a joint, cooperative public relations
program will be held August 30, 31 at the
Drake hotel, Chicago, according to Ned E.
Depinet, RKO president and chairman of the
Motion Picture Ass'n of America exhibitorcommunity
relations committee, after a meeting
of that group July 26.
The Society of Independent Motion Picture
Producers has been invited—and indicated
acceptance—to the all-industry public
relations meeting. Reports were circulating
that SIMPP toppers were offended
that their organization had not been I
invited directly, but would be represented i
at the meeting only through its membership
|"
on the Motion Picture Industry Council.
^
20
BOXOFnCE :: July 30, 1949 u

1 BOXOFFICE
T
RKO Opens K.C Showcase
In Impressive Premiere
Company Spends $500,000 on Renovation Job;
Debuts 'She Wore a Yellow Ribbon' at Opening
KANSAS CITY—RKO gave Kansas City
another key-run theatre this week, and
staged an elaborate and colorful star-studded
premiere to create more patron excitement
than this metropolitan area has had in years.
The new theatre is the RKO Missouri, known
as the Mainstreet until it was shuttered a
decade ago. In the dark years, it was owned
jointly by RKO and 20th Centiu'y-Fox, but
RKO gained itself a substantial showcase for
Kansas City by swapping the Orpheum Theatre
for the 50 per cent Fox interest in the
Mainstreet and spending approximately $500,-
000 to renovate the house.
HOLD WORLD PREMIERE
For the formal opening, RKO held a world
premiere of "She Wore a Yellow Ribbon,"
brought in Hollywood stars to lend glamor
to the occasion, staged a downtown parade,
hosted a big luncheon for the press and radio,
held a cocktail party for distinguished local
leaders and visiting theatre executives, and
generally promoted the event to gain maximum
results in business and public relations.
Home office executives who were here for the
festivities included Malcolm Kingsberg, president
of RKO Theatres; Sol Schwartz, RKO
Theatres vice-president and general manager;
Harry Mandel, advertising and publicity director
of RKO Theatres; and Jerry Shinbach,
divisional manager, of Chicago.
From the west coast came Jane Russell,
Alan Hale and Gordon MacRae and three
stars from "She Wore a Yellow Ribbon,"
George O'Brien, Harry Carey jr. and Ben
Johnson. Their presence in town demonstrated
once again to film people here that
there is nothing like personal appearances to
generate the kind of excitement about mo-
tion pictures that the Industry finds stimulating
to the boxoffice. The theatre was
filled to capacity for the premiere, and
thousands jammed the street adjacent to the
house and lined the streets to see the parade
and the special outfront activities.
RKO had turned the Missouri into a luxury
house. In reseating the auditorium, the
company sacrificed 685 chairs in order to introduce
staggered rows of comfort seats and
provide more space between rows. It now
has 2,615 seats. While the remodeling called
for little physical remodeling, other than
the boxoffice area, the house itself has been
completely overhauled. It has been equipped
with a new cooling plant, treated acoustically,
given new carpeting, and wall coverings in a
variety of colors and materials. The lobby
has been rebuilt, and is now a circular affair
of mahogany color Tennessee marble, a circular
boxoffice of marble and stainless steel.
The marquee has also been modernized and
its 100-foot sign is a feature of the exterior
design.
SPECIAL FOYER TREATMENT
Special treatment went into the impressive
foyer. The Missouri foyer is 80 feet by 30 feet.
While soft pastel shades are used here, as in
the rest of the house, color is added by the
red and tan carpeting, an unusually styled refreshment
service center and special treatment
for the elevators and checking lockers.
The orchestra promenade leading into the
auditorium has one wall covered in red
quilted leather, trimmed with gold braid, and
the aisle doors are upholstered in an ivorybeige
leather. The same luxury treatment
has gone into the mezzanine, the men's and
ladies' lounges. The powder room is done in
This is the new RKO Missouri Theatre
on opening night. The crowd is but part
of several thousand who jammed nearby
streets to witness the premiere ceremonies.
gray, both in the walls and carpeting, but
the foyer leading to the room has blue carpeting
and pink walls.
The stage has been rebuilt, the three-manual
Kimball organ has been rebuilt, a red
velvet curtain of high-piled plush sets off the
front of the house—and the Missouri will entertain
its first vaudeville troupe, the week
beginning August 10.
RKO has won immeasurable goodwill for
the film industry In the manner in which it
presented the new house to the community.
Kansas Citians for a decade had been somewhat
resentful that a big house a block off
the main business area was being kept dark.
All has been forgiven and Kansas Citians
are pleased no end at the job that has been
done in giving them another film showcase.
'riablictel''*',
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Here are two scenes at the opening ceremonies held in connection with the opening of the RKO Missouri. ."Vt the right is the street
parade which attracted thousands of Kansas Citians, with the film stars and colorful western riders. At the left are RKO officials
and screen stars at the premiere. Left to right (standing): Harry Mandel, national director of advertising for RKO Theatres; Malcolm
Kingsberg, president of RKO Theatres; Sol Schwartz, vice-nresident and general manager for the firm; Alan Hale and Ben
Johnson, from Hollywood; and (seated) Harry Carey jr. and George O'Brien, stars of "She Wore a Yellow Ribbon," the premiere picture.
.
jijly»
:
: July 30, 1949
2)

IN THE JOHN FORD
TRADITION OF GREATNESS
v^.
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John Ford and Merian C. Coo
present
JOHN WAYNE
JOANNE DRU
JOHN AGAR ,,.
BEN JOHNSON I'
HARRY CAREY, Jl
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VICT( VICTOR McLAGLEN • MIIIK
GfoPG;
Directed by JUI|[D
Story by JAMES WARNER BELLAH Screen
»•*»•
Produced by ARGOSY PICTURES CORPOflt^i

John Ford, Merian C. Cooper and
RKO Radio Pictures are honored
that "SHE WORE AYELLOW RIBBON"
has been chosen as the pre-release
attraction to launch Kansas City's
wonderful new
MISSOURI THEATRE
a modern palace of entertainment
of which all
American showdom can
JOANNE DRU
as Olivia
. . . vivacious
. . . provocative
. . . wearing the
yellow ribbon
of the cavalry
in her hair.
well be proud.

RKO Radio Pictures is
also proud that
the beautiful MISSOURI THEATRE
bas selected for its grand opening...
ACADEMY-AWARD SHORT FEATURE *
A TRUE LIFE ADVENTURE
Photographed on the
Pribilof Islands in
the Bering Sea
"^;'>«i»v:-.-- ' ""x-tf •^,cj-«;j,iSyS'

;
ith
1948 Good Film Year,
But Income Is Down
WASHINGTON—The total number of
dollars spent by the U.S. film-going public
in 1948 was the third highest on record,
divided payments by film companies were
second highest on record and corporation
sales were at an all-time high, the Commerce
department reported this week.
At the same time, however, net income
of the film companies both before and after
taxes dropped to the lowest levels since
1941.
Dividend payments were only $1,000,000
below the all-time 1947 high of $75,000,000.
These were the highlights of the Commerce
department's annual report on key national
income statistics. All figures, unless specifically
noted to the contrary, cover production,
distribution and exhibition.
NET INCOME IS DOWN
Corporations in 1948 had net income after
all federal and state income and excess
profits taxes of only $75,000,000, compared
with $133,000,000 in 1947 and $186,000,000 in
1946. The figures went up steadily from
$53,000,000 in 1941 through 1946.
Corporate income before taxes amounted
to $124,000,300 in 1948, as against $322,000,000
in 1946 and $223,000,000 in 1947. The 1948
figure was the lowest since the $79,000,000
reported in 1941. As made clear by these
figures, taxes paid by the industry continued
to fall through 1948. Only $49 000,000 was
paid by industry corporations last year, compared
with $90,000,000 in 1947, $136,000,000 in
1946, $147,000,000 in 1945 and $156,000,000 in
1943 and 1944.
The dividend payments for 1948 were well
above the $64,000,000 paid in 1946, third highest
on record.
Putting the income and dividend figures
together, Commerce said that industry retained
only $1,000,000 for investment and expansion
last year, the lowest figure since 1937
when there was a "minus" or net borrowing
of $4,000,000. In 1947, the industry kept
558,000,000 of its earnings, and in 1946, $122,-
100,000.
American families spent $1,386,000,000 In
1948 on film admissions, according to the
!overnment report. This compared to $1,493,-
)00,000 in 1946 and $1,417,000,0000 in 1947.
Unincorporated enterprises didn't do much
letter than corporations. In 1948, they had
ncome before taxes of $64,000,000, the lowest
ince the $47,000,000 reported in 1942 and
comparing with $70,000,000 in 1947 and $92,-
00,000 in 1946.
)THER INDUSTRY FIGURES
Here are some of the other key figures In
he Commerce department's report:
Wages and employes: The industry paid
ut $64,000,000 in wages and salaries in 1948,
s against $694,000,000 in 1947 and $679,000,000
1 1946. There were the equivalent of 224,-
|50 full-time employes last year, compared
228,000 in 1946 and 229,000 in 1947. The
ctual number of full-time and part-time
[Oiployes in 1948 was 248,000, compared with
,000 in both 1947 and 1946. The average
ual earning per full-time employe dropped
$2,964 from $3,031 in 1947 and $2,978 in
;6.
In addition to wages, the industry paid
s employes another $18,000,000 in 1948 in
isions, social security payments, accident
ipensation,
etc.
Talk Industry Problems
At 20th- fox Sessions
NEW YORK — Some straight - from - the -
shoulder talk on the need for fair sharing
of the boxoffice dollar between theatres and
producer-distributors, for a new approach to
public relations and advertising and an assertion
that more A product may be needed
was given Thursday (28) at the start of a
two-day "merchandising meeting" called by
Charles Einfeld at the 20th Century-Fox
home office.
Talks were delivered by Al Lichtman, vicepresident,
and Andy W. Smith jr., vice-president
in charge of distribution. Einfeld began
the conference by outlining its purposes and
discussing recent successes with mass opening
campaigns—a policy that is to be applied
on a wider scale by the company.
36 EXPERTS ON HAND
Thirty-six circuit and independent theatre
advertising and exploitation experts came in
from various parts of the country.
Lichtman said the matter of successfully
producing films has become a greater gamble
than at any time in the history of the industry.
"The rewards have been far less for successful
pictures than ever before, and the
losses on pictures that have failed to merit
sufficient
support are staggering," he said.
Then he made it plain that he was quoting
statistics about company losses for the purpose
of "stimulating your minds into constructive
thinking for the benefit of the industry
as a whole."
After quoting a series of statistics he said:
"This is of vital interest and importance to
all of us. Not only did the producers fail
to get a satisfactory return for their effort
and investment, but the producers of shorts
never made any money. It is also regrettable
that no short producers can make any money,
regardless of how good they are. Disney for
years has made no money from his cartoons.
The only money he made was from his byproducts,
such as comic books, strips and
toys.
FOR DIVIDING REWARDS
"I state these facts to you with the hope
that you will approach your phase of the
job in the merchandising and exploitation of
pictures with perhaps a clearer understanding
of the problems of the world's biggest
gamblers—namely, the producers of motion
pictures."
The problem sums up into two things, he
said—rewards should be divided equitably,
and producers-distributors and exhibitors
must work in full cooperation and sjTnpathy
for one another's problems.
Lichtman also said "cheap" pictures were
damaging the business and double bills were
to blame for these.
Smith put considerable emphasis on public
relations and said: "You men here represent
the public relations minds of the exhibition
field. You know intimately your own
territory and your own theatres as well as
the communities they serve. You are the
men who can work at the grassroots level
correcting bad im.pressions that are being
spread so widely throughout the country.
And your own interest demands that you
begin doing so immediately."
Smith also decried the multiplicity of lawsuits.
Television came into the discussion when
Smith said 20th-Fox was preparing a new
format for Movietone News. He pointed out
that television carries spot news ahead of
the newsreels. He said the proposed change
in newsreel format would aim to eliminate
the sharp corLflict between television news
coverage and the film newsreels. He asked
for suggestions on this problem.
Turning to the subject of territorial saturation
bookings, he said the company had
found them beneficial because they increase
public interest, return bigger grosses for
all theatres playing the picture, and the small
town exhibitor gains prestige he could get
in no other way.
Smith said it was .necessary to turn to a
new type of public approach in advertising in
order to "give the public in advance an idea
of what is in a picture in such a way as to
intrigue them and create the all-important
desire to see. We are attempting to find
the solution on the national level, but it is
even more important that you men charged
with selling pictures to the ultimate consumer
work even harder toward developing
this type of approach."
TWO RELEASES MONTHLY
When he referred to the company's release
schedule he pointed out that the present
plans call for two pictures a month, but
that this decision was not final "because In
the present market we recognize that there
is a need for additional A productions."
Einfeld, who presided, read cables from
Spyros P. Skouras, sent from Barcelona,
Spain, and from Darryl P. Zanuck, from Cap
D'Antibes, France.
Einfeld discussed recent experiences with
saturation campaigns and explained the general
purposes of the gathering. Plans for
"Come to the Stable" were discussed in detail
and those present attended the premiere
of this picture Wednesday night at the
Rivoli Theatre.
On Thursday, following a buffet lunch, the
gathering was addressed by Martin Quigley,
head of Quigley Publications. A screening
of "Everybody Does It" followed.
Ben Shlyen, publisher of BOXOFFICE. delivered
a talk calling for a new feeling for
public relations for the welfare of the industry
as a whole. He pointed out the growing
awareness of this problem, and read the
anonymous essay on this topic published recently
on the cover of BOXOFFICE. This
attracted widespread attention, drew letters
from many leading distribution and production
executives, and from hundreds of exhibitors.
It has been re-published in many
newspapers.
Final meetings were held Friday, with a
discussion of campaign plans for "I Was a
Male War Bride," a talk by Jay Emanuel,
head of Jay Emanuel Publications, a screening
of "Prince of Foxes" and discussion of
campaign plans, and talks by a number of
the out-of-town guests.
*
JlXOFTIGE July 30, 1949 25

RKO Lists 40 Features
For 1949-50 Schedule
NEW YORK — Forty films will be included
in the 1949-50 schedule for RKO.
Of these, more than half have been completed,
11 will be furnished by independent
producers and nine will be in color.
Samuel Goldwyn will provide three, Walt
Disney will have three features in Technicolor,
there will be one
Tarzan feature, and
six Tim Holt westerns.
Announcement o f
the product plans was
made during the week
at the last of a series
of regional sales conventions
in San Francisco.
Details of the program
were completed
recently in Hollywood
by Ned E. Depinet,
Ned E. Depinet company president, in
conference with Howard Hughes, who has
taken charge of production.
Three of the principal attractions will be
"The Outlaw," "Mad Wednesday" and "Vendetta,"
which were produced by Hughes before
he acquired a controlling interest in the
company.
INDEPENDENT PRODUCERS
» Independent producers releasing through
RKO are: Samuel Goldwyn, Disney, John
Ford and Merian C. Cooper, Walter Wanger,
Sol Lesser, Polan Banks, Jack H. Skirball,
Niven Busch, Irving Allen and Franchot
Tone.
In making his announcement Depinet said
that as a result of the mass openings of
"Mighty Joe Young" in New England and
northern New York he was convinced this
picture would top the attendance figures of
any film released in recent years.
Nine of the features to be produced in color
will include six in Technicolor, two in the
new Ansco color process and one in Trucolor.
Goldwyn's trio includes: "Roseanna Mc-
Coy," the story of a Kentucky feud, with
Farley Granger, Charles Bickford, Raymond
Massey, Richard Basehart and the child star,
Gigi Perreau; "Beloved Over All," in which a
new find, Phyllis Kirk, is introduced, and
"My Foolish Heart," with Dana Andrews,
Susan Hayward, Kent Smith and Lois
Wheeler. Mark Robson, who made "Champion"
and "Home of the Brave," will be the
director.
THREE FROM DISNEY
Disney's three will be: "The Adventures of
Ichabod and Mr. Toad," an all-cartoon feature
based on Washington Irving's "Sleepy
Hollow" legend; "Treasure Island," an all
live-action feature, and "Cinderella," an allcartoon
feature in Technicolor.
Howard Hughes' pictures include "Mad
Wednesday," with Harold Lloyd, and "Vendetta,"
with a cast headed by Faith Domergue,
George Dolenz and Hillary Brooke.
Jane Russell will appear in three: "It's
Only Money," a comedy with music, which
will co-star Frank Sinatra and Groucho
Walt Disney to Have 18
For RKO Shorts List
NEW YORK — RKO's short subject
schedule for 1949-50 includes 18 Walt
Disney single reel releases, six specials
and six revivals of cartoon hits. The
first of the new True Life series from
Disney, which will run two and three
reels in length, will be "Seal Island,"
photographed in color in the Pribllof
Islands.
Other shorts will be the new "My Pal"
series, featuring the dog Flame, six tworeel
comedies starring Leon Errol and
six two-reel Comedy Specials, featuring
comedy stars.
RKO Pathe will supply 13 of the "This
Is America" series and 13 "Sportscopes";
two two-reel sport subjects and a tworeel
Technicolor special, "The Boy and
the Eagle," narrated by Dickie Moore.
There also will be the continuing series
of 13 one-reel "Screenliner" subjects.
Marx; "Shanghai Incident," produced by
Wan-en Duff, with Robert Mitchum costarred,
and "Montana Belle," a super western
in Trucolor-, with Miss Russell portraying
the famous woman bandit, Belle Starr.
Other pictures will
be:
"Cheater of Cheats," starring Cary Grant,
to be directed by Nicholas Ray, producer and
writer of the screenplay, "John Houseman."
"Jet Pilot," which will co-star John Wayne
and Janet Leigh, in Technicolor; to be personally
supervised by Hughes.
"She Wore a Yellow Ribbon," an Argosy
production, directed by John Ford in Technicolor
in a western setting, with John Wayne,
Joanne Dru, John Agar, Ben Johnson, Harry
Carey jr., Victor McLaglen, George O'Brien,
Arthur Shields and Mildred Natwick. Many
of the scenes were made in Monument Valley.
"Christmas Gift," starring Roliert Mitchum,
with Janet Leigh co-starred.
"The Big Steal," starring Robert Mitchum,
with William Bendix co-starred, and Jane
Greer featured.
"Weep No More," co-starring Joseph Gotten
and VaUi.
"Love Is Big Business," starring Claudette
Colbert, George Brent and Robert Young;
produced by Jack H. Skirball.
"Blind Spot," to be produced by Skirball;
now being cast.
"The Man on the Eiffel Tower." filmed in
Paris in Ansco color, starring Charles
Laughton, Franchot Tone, Burgess Meredith,
Robert Hutton, Jean Wallace, Patricia Roc
and Belita; Irving Allen and Franchot Tone,
co-producers.
"Savage Splendor," in color, records an expedition
into Africa by Armand Denis and
Lewis N. Cotlow.
"The White Tower," with Glenn Ford and
Valli; made in the French Alps under the
direction of Ted Tetzlaff, with Sir Cedrlc
Hardwicke, Claude Rains and Oscar Homolka.
"Mr. Whiskers," starring Victor Mature, the
story of a man who wakes up to the value
of his American citizenship.
"Interference," starring Victor Mature, the
story of the private life of a professional
football hero, with Lucille Ball, Llzabeth
Scott, Sonny Tufts and Lloyd Nolan.
"Carriage Entrance," to be produced by
Polan Banks from his own novel, with Ann
Sheridan and Robert Young starred.
"Bed of Roses," with a cast headed by Joan
Fontaine, Robert Ryan, Zachary Scott and
Joan Leslie; now before the cameras.
"I Married a Communist," with Laraine
Day, Robert Ryan and John Agar.
"The Bail Bond Story," an expose, with
George Raft, Ella Raines, Pat O'Brien and
Bill WilUams.
"They Live by Night," melodrama about a
fugitive, with Farley Granger and Cathy
O'Donnell co-starred; directed by Nicholas
Ray.
"Roughshod," a western, starring Robert
Sterling, John Ireland, Claude Jarman jr.,
and Gloria Grahame.
"Tarzan and the Slave Girl," produced by
Sol Lesser.
"Come Share My Love," to be produced by
Harriet Parsons.
"Strange Bargain," a drama with Martha
Scott and Jeffrey Lynn.
"Joan of Arc," the Walter Wanger-Vlctor
Fleming production starring Ingrid Bergman.
"Follow Me Quickly," with William Limdlgan
and Dorothy Patrick.
"Make Mine Laughs," a new variety musl-'
cal, with Ray Bolger, Dennis Day, Jack
Haley, Frances Langford and others.
"Arctic Fury," true to life adventure of
a doctor lost on the icebound top of the'
world, produced in fae actual locale, with Michael
O'Shea, Charles McGraw and Virginia,
Grey. -
,
I
Six Tim Holt westerns.
Report Fox, Meyer, Work
Bidding for RKO Houses
NEW YORK—A new group has entered the
field as would-be purchasers of Howard;
Hughes' 24 per cent interest in the new theatre
company which will take over RKO's
circuit in the process of putting the consent!
decree into effect.
The backers are: Matthew Fox, formei
executive vice-president of Universal-Inter'
national; Stanley Meyer, former supervisor
for Fox West Coast theatres, and Cliff Work,
former Universal studio head, who is also
experienced theatreman.
It is reported they are willing to put up
$5,574,120 which is at the rate of $6 per share
for the 929,020 shares to be issued by the new
company. This odd figure is due to the fact
that the consent decree requires that holders
of each share of RKO stock will re^
ceive one share of the stock in the proposed
new company. This splitup will give Howard
Hughes 24 per cent of the total in each comi
pany, but the decree requires that he get rid
of his shares in one of the companies. H«
has elected to drop his theatre interests.
To date Malcolm Kingsberg, present heai
of RKO theatres, has been mentioned a!
leading the field among prospective buyers,
•
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26
BOXOFFICE :: July 30, 1941
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.
YEAR'S
SUPPLY OF REISSUES
TRIPLES OVER '47-48 PERIOD
Total of 124 Releases Listed;
Columbia, RKO, Republic
Have Greatest Increase
By FRANK LEYENDECKER
NEW YORK—At least 124 reissues were
placed on the regular release schedules of 12
major companies during the 12 months ending
August 1949, almost three times the total
of 44 on the general release schedules during
1947-48. Universal-International, which sold
all its older films to Realart for reissue, is
the only major not on this list. These totals
do not include reissues from Realart or from
Astor Pictures, which also specializes in older
product.
In addition, Motion Picture Sales Corp.,
newly-formed by Neil Agnew and Charles
Casanave, is bringing back seven of Harold
Lloyd's feature comedies, starting with
"Movie Crazy" in July. MP Sales is playing
down the reissue angle and MGM prefers to
call its reissues "reprints." Whatever the
name, the pictures were all proven successes
when originally released from six to 16 years
ago. With the average new release getting
shorter playing time, especially in first runs,
the companies are using these old hits to fill
out their current release schedules.
In almost every case, the company is putting
out new advertising copy and pressbooks
for the reissues. In many cases, these play up
present-day marquee names who were merely
featured or supporting players when the pictures
were first released. At least a half-dozen
CROWDS LINED XJP—Outside
the
Mayfair Theatre on Broadway, New
York City, and stretching around the
comer to 47th street, during the opening
days of the six-week engagement of
MGM's "The Wizard of Oz," which Is
being reissued ten years after it was
first released.
pictures starring Robert Mitchum or Kirk
Douglas, now top names, have played the 42nd
Street houses during the past few months.
The recent romantic adventures of Ingrid
Bergman and Rita Hayworth have prompted
the reissue of some of their early starring
pictures by Columbia, 20th Century-Fox and
Eagle Lion.
The greatest increases in the number of
reissues set were RKO, Columbia and Republic,
which scheduled 16, 43 and 14 reissues,
respectively, in 1948-49, in comparison to
1947-48 when RKO had six reissues and
Columbia and Republic had none regularly
listed. However, both Film Classics and
Screen Guild, which started out as reissue
firms, have both concentrated on new releases
in recent months and played down their
reissue product. Astor Pictures, too, is putting
out a few new westerns.
Listed by companies, the reissue product
already released or scheduled through August
is:
Take It With You" "Holiday," "The Daring
Yoimg Man," "Shut My Big Mouth," "Beware,
Spooks" and "So, You Won't Talk,"
starring such names as Edward G. Robinson,
Glenn Ford, Joe E. Brown, Katharine Hepburn,
Cary Grant, Jean Arthur and James
Stewart, in April: "Commandos Strike at
Dawn," "The Invaders," "Pennies from
Heaven," "The More the Merrier," "Dirigible"
and "Submarine," starring such players as
Laurence Olivier, Paul Muni, Bing Crosby,
Leslie Howard, Jack Holt, Ralph Graves.
Chester Morris and Dolores Del Rio, in May;
"The Talk of the Town," "Mr. Smith Goes
to Washington," "One Night of Love," "More
Than a Secretary," "Let Us Live" and "Kansas
City," starring such names as Cary Grant,
Jean Arthur, James Stewart, Grace Moore,
Ronald Colman, Henry Fonda and Joan
Davis, in June; "His Girl Friday," "Renegades,"
"Desperadoes," "Penny Serenade,"
"Penitentiary" and "Women in Prison," with
such stars as Cary Grant, Rosalind Russell,
Irene Dunne, Larry Parks, Glenn Ford,
Jean Parker and Claire Trevor, in July, and
"You Were Never Lovelier" and "Cover Girl,"
both starring Rita Hayworth, in August.
EAGLE LION — Three David O. Selznick
pictures, "Since You Went Away," starring
Claudette Colbert, Jennifer Jones and Shirley
Temple; "Intermezzo," starring Ingrid
Bergman and Leslie Howard, and "Rebecca,"
starring Joan Fontaine and Laurence Olivier,
and four former UA releases, "International
Lady," "My Son, My Son," "The Count of
Monte Cristo" and "Son of Monte Cristo."
EL also has six other SRO pictures for reissue
later. They are: "Duel in the Sun,"
"Garden of Allah," "Since You Went Away,"
"Prisoner of Zenda," "Spellbound" and "The
Adventures of Tom Sawyer."
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FILM CLASSICS—A dozen former Univer
sal-International releases, including "Califor- ;1« si
nia Straight Ahead," "Stormy," "Mob Town,"
ffiTP.
"Hit the Road," "Murders in the Rue Morgue,"
"The Raven" and "Cobra Woman," as well
as "Jacare" and "India Speaks."
MGM—"The Wizard of Oz," in Technicolor,
starring Judy Garland, Ray Bolger, Bert Lahr
;
and Jack Haley: "A Night at the Opera,'
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HUGE PAINTED SIGN — Atop the
Mayfair on Broadway where Paramonnt's
"The Trail of the Lonesome Pine," one
of the first Technicolor pictures originally
released in 1936, played two weeks of the
reissue run.
COLUMBIA—"Texas," "Arizona," "Golden
Boy," "Adventure in Manhattan," "Two Yanks
in Trinidad" and "Flight Lieutenant." starring
such names as Jean Arthur, Glenn Ford,
Barbara Stanwyck, William Holden, Pat
O'Brien, Janet Blair and Joel McCrea, in
January; "The Doctor Takes a Wife," "Only
Angels Have Wings," "Adam Had Pour Sons,"
"Good Girls Go to Paris," "Coast Guard" and
"She Couldn't Take It," with such names as
Loretta Young, Ray Milland, Ingrid Bergman,
Gary Grant, Jean Arthur, George Raft,
Warner Baxter, Joan Blondell, Randolph
Scott and Joan Bennett, in February: "Lost
Horizon," "It Happened One Night,"
"Sahara." "The Boogie Man Will Get You,"
"The Return of the Vampire" and "Louisiana
Hayride," starring such players as Ronald
Colman, Humphrey Bogart, Clark Gable,
Claudette Colbert, Boris Karloff and Judy
Canova, in March: "Destroyer," "You Can't
MARQUEE DISPLAY—The Ambassador
Theatre, a few feet off Broadway on 49th
street, where the RKO reissue package of
"The Lost Patrol" and "Gunga Din" was
in its third week. The pictures were originally
released in 1934 and 1939, respectively.
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28
BOXOFFICE :: July 30, iMf tlOlHj

'
starring the Marx Bros., and "San Francisco,"
starring Jeanette MacDonald, Spencer Tracy
and Clark Gable.
MONOGRAM—"And So They Were Married,"
starring Robert Mitchum, and "Unknown
Guest," with Victor Jory.
100 PARAMOUNT—"The Trail of the Lonesome
Pine," in Technicolor, starring Henry
Fonda, Fred MacMurray and Sylvia Sidney,
and "Geronimo," with Preston Foster, Ellen
Drew and Ralph Morgan.
RKO—"Last Days of Pompeii," "She,"
"Pride of the Yankees," "Saludos Aniigos,"
"Dumbo," "Lost Patrol," "Gunga Din," "Tall
in the Saddle," "Tarzan's Triumph," "Tarzan's
Desert Mystery" and six George O'Brien
westerns, "Fighting Gringo," "Legion of the
Lawless," "Marshal of Mesa City," "Bullet
Code," "Prairie Law" and "Stage to Chino."
RKO had only six reissues in 1947-48.
»DSRio,:iMit
REPUBLIC—"The Castaway," originally released
'Hi. Sfflilh &(
i: qI LoTt," Mm
as "The Cheaters," starring Joseph
Lite" and "in Schildkraut and BiUie Burke; "Scatterbrain,"
'.
leuCmGiB "Yokel Boy," "Sing, Neighbor, Sing," "Jamboree,"
five Roy Rogers westerns, "Saga of
n". Grace Moon
Death Valley," "Colorado," "Ranger and the
Lady," "Frontier Pony Express" and "In Old
:: Friday; 'lie*
Caliente," and five Bill Elliott "Red Ryder"
'?!:i5 Seiensii
£. 1 Praa,' westerns, "San Antonio Kid," "Sheriff of Las
u: Rosaliid Bn Vegas," "Vigilantes of Dodge City," "The
Great Stagecoach Robbery" and "Cheyenne
Pt-ii. Glenn Fti
Wildcat." Eagle Lion, which is releasing a
r'iuitoTerGsi new series of Red Ryder westerns starring
Jim Bannon, has objected to the ads on the
Republic Ryder westerns, which play down
the fact that they are reissues.
ft; Jny," stun
!e Jews and a SCREEN GUILD—"Flirting With Fate,"
"That's My Baby," "Duke
S" fATillt li?
of West Point,"
"Miss Annie Rooney" and
a-i, and 'Het«a
two Hopalong Cassidy
westerns, "Stagecoach War" and "Hidden
nilioitnee
Gold."
iia, "Wenato
ix.' Tlie Com' TWENTIEra CENTURY-FOX—"Hangover
c ol Motie CiBi iSquare," "The Lodger," "I Wake Up Screamling,"
"Blood and Sand," "Johnny Apollo,"
-Dad iL tie Si "Show Them No Mercy," "Guadalcanal
« Ton Went AW Diary," "The Purple Heart," "My Gal Sal"
snil ""
rtiiboiBii" and "The House on 92nd Street."
IJB.
UNITED ARTISTS—"Guest in the House,"
starring Anne Baxter, and "Lady of Bur-
Jesque," starring Barbara Stanwyck.
•Cii
WARNER BROS. — "Casablanca," starring
Humphrey Bogart and Ingrid Bergman;
"^
Wfliiw-"
n "G-Men," starring James Cagney; Sergeant
York," starring Gary Cooper; "Castle on the
Hudson," starring John Garfield and Ann
^Ot-iiTec* Sheridan; "They Drive by Night," starring
pjtBcljer.Ben Humphrey Bogart and George Raft, and
.T-Ib'*"' ,,
,
mi
f
'Angels With Dirty Faces," starring James
Cagney and Humphrey Bogart.
20th-Fox Studio to Take
Breather for Auaust
HOLLYWOOD—After reaching a high proluctional
point during the early summer
nonths, with a total of ten pictures being
!unned during June and July, 20th Century-
.''ox's Westwood studio will take a breather
n August. No new vehicles will be launched
luring that period and most employes will
lake their vacations, with only construction
md maintenance crews remaining at full
trength.
The studio has six pictures currently in
rork here and one being filmed on location
a Italy. The sextet of local ventures all
?111 be completed early in August, which
nil give the company a backlog of 20 fin-
?hed features.
Producer-Exhibitor Talkfest for TOA
Here are an artist's sketches of the entrance facade (top photo) and the display
area at the Theatre Owners of America convention, to be staged in Los Angeles
September 12-15.
LOS ANGELES—One of the highlights of
the annual Theatre Owners of America convention,
to be held here at the Hotel Ambassador
September 12-15, will be a dinner given
by producers to the exhibitors September 14,
according to Gael Sullivan, executive director,
in the TOA bulletin. This will be the first
time that a large representative group of
producers and exhibitors will sit across the
table to discuss their mutual problems, Sullivan
said. The morning business sessions of
the same day will be devoted to an open
forum in which exhibitors will be able to air
their grievances, if any, and offer suggestions
for poUcies or projects to be undertaken
by their national association.
The TOA plans for the entertainment of
approximately 500 women guests will include
a fashion show, a morning radio broadcast,
sightseeing trips and conducted tours to the
studios. On the night of the producers' dinner
for men only, the women guests will attend
a screening of a new picture in the hotel
theatre.
R. H. McCullough, chairman of the exhibits
committee, is arrangihg for installation
of approximately 67 booths to display
newest developments in theatre projection
and sound equipment, seating, ventilating,
lighting, television and concessions. The motion
pictiu-e studios also will contribute displays
of new techniques in picture-making
and the progress that has been made in the
past quarter-century.
Companies which have already made reservations
for the exposition include: B. F.
Shearer, National Theatre Supply Co., Sound
Control, Mohawk Carjjet, Karagheusian Carpet,
C. A. Balch, Globe Ticket Co., Metropolitan
Engravers, R. I. Grosch Draperies,
Theatre Upholstery Co., American Seating
Co., Theatre Specialties and Theatre Supply.
Sullivan pointed out that special cars on
through trains may be arranged by exhibitors
leaving New York, Boston, Chicago,
Atlanta, Dallas, St. Louis and other large
cities if prompt action is taken. He said air
lines also have offered the services of their
traffic departments in arranging cross country
flights.
TOA Changes Its System
Of Picture Ratings
NEW YORK—Mailing of the Theatre
Owners of America picture rating reports to
members is expected to start August 1, according
to Gael Sullivan, executive director.
After a study of preliminary reports from
contributing members, which were based on
a percentage of normal gross, TOA has decided
to change the rating system and have
all pictures rated as: Big, Very Good, Good,
Pair, Poor or suitable for second features
only. In order to obtain a wider participation
in the reporting service, TOA has
changed the population categories of towns
or cities playing the pictures to 2,000 to 10,-
000; 10,000 to 25,000 and Over 25,000. Exhibitors
in small towns are asked to participate
in this service to members.
joiy'
OXOFFICE July 30, 1949
29
Jfflff

CENTURY-FOX
proudly plays
theatre Ad Execs
I
GERRY ATKINS, iramer Circuit, Albany, N. Y. • ISABEL AUSTIN, Ro>:y Theatre, Ne^ York City, N. Y. • RUSS
BROWN Hamrick-Evergreen Theatres, Portland, Ore. ' MISS BRUNNER, Fox IFisconsin Amusement Corp., Milwaukee,
lyisc ' OLLIE BROOKS, Butterffield Circuit. Detroit. Mich. ' HARRY BROWNING, Ne^ England Theatres. Inc..
Boston Mass. • LOU BROWN, Loe'w's Poli Circuit. Ne-w Ha-uen. Conn. ' EMIL BERNSTECKER, Paramount Theatre,
'
Knox^ille, Tenn. JOHN CARROLL, Faye's Majestic Theatre. Providence. R. I. ' TOM CLEARY, Consolidated
• DOROTHY DAY, Central States Theatres. Des Moines. loiva • ERNEST EMERLING,
Theatres Lid Montreal Que.
Loe^'s Theatres. Ne^ York City, N. Y. • AL FLORSHEIMER, JR., U^alter Reade Theatres, Ne.. York City, N. Y.
RUSS FRASER Tri-Slates Theatres, Des Moines, lo-wa ' HARRY FREEMAN, Fox Theatre, Philadelphia, Pa.
CHARLES FREEMAN, Criterion Theatre, Oklahoma City, Okla. • VIC GAUNTLETT, Hamrick - E'vergreen Theatres,
Seattle Wash. • HELEN GARRITY, Inter-Mountain Theas., Inc.. Salt Lake City, Utah ' HARRY GOLDBERG,
irarner Bros Circuit, Ne^ York City, N. Y. • ALICE GORHAM, United Detroit Theatres, Detroit. Mich. • EDGAR GOTH,
Fab.an Theatres, Ne^ York City, N. Y. ' BERNIE HYNES, Denver Theatre, Denver, Colo. ' KEN HOEL, Hams
Amusement Co.. Pittsburgh. Pa. • BOB JOHNSTON, Missouri Theatre. St. Louis, Mo. ' HERMAN KERSKEN, Fox
Ifest Coast Theatres. Oakland, Calif. • NORMAN E. KASSEL, Essaness Theatres, O/.icago, III. • SENN LAWLER,
Fox Mid-west Theatres, Kansas City, Mo. ' PAUL LEVI, American Theatres Corp.. Boston. Mass. ' HARRY MANDEL,
RKO Theatres. Ne-w York City. N. Y. • NICK MATSOUKAS, Skouras Theatres Corp.. Ne^ York Cty, N. Y.
SEYMOUR MORRIS, Schine Circuit, Gloversville. N. Y. • MORRIS MECHANIC, Ne^ Theatre, Baltimore, Md.
JIMMY NAIRN, Famous Players Canadian Corp., Toronto, Canada SEYMOUR '
REISER, Fox West Coast Theatres. Los
Angeles. Cal.f. '
HOWARD PETTINGILL, Florida State Theatres. Jacksonville, Fla. ' FAY REEDER, Fox West Coast
Theatres. San Francisco. Cal.f. • TOM READ, Fox Theatre, Atlanta, Ga. • HAROLD RINZLER, Randforce Amusement
Corp., Brooklyn, N. Y. ' EMMET ROGERS, Tivoli Theatre. Chattanooga. Tenn. • ROGER E. RICE, Grtff.th Theatres.
Oklahoma City. Okla. ' FRANK STARZ, Interstate Circuit, Inc.. Dallas. Texas ' BETTE SMITH, Fox Theatre, Detroit.
Mich
. SONNY SHEPHERD, Wometco Theatre,, Miami, Fla. • HARRY SPIEGEL, Comerford Theatres,
Scranton, Pa. • CHARLES TAYLOR, Great Lakes Theatre. Buffalo. N. Y. • E. E. WHITTAKER, Georgia Theatres.
Inc.. Atlanta. Ga. • DAN WILKINSON, Neighborhood Theatres. Inc.. Richmond. Va.
There'll be plenty of buzzin' over the
BIG DOINGS under way for your industry,
your theatre and your future with
COME TO THE STABLE • I WAS A
EVERYBODY DOES IT • YOU'RE MY EVE|5re4
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Dead Time Is Dead Wood,
Al Lichtman Declares
NEW YORK—"Dead time is dead wood," necessary to reawaken interest after a long
says Al Lichtman, vice-president of 20th Century-Fox.
By "dead time" he means the "This plan has been proved practical, he
lapse.
lapse between first run release and subsequent
nm playoff.
states. "It is no longer an experiment. It is
deserving of an opportunity to prove its
In a signed article in the Dynamo, 20th- soundness in every territory. In fact, I thinli
Fox sales department publication, Lichtman we should proceed further with territorial this will be the first permanent instantaneous
projection unit. The large-screen tele-
says- "I think we should lose no time profiting
from the lesson taught by the saturation cedure would not only create an opportunity vision equipment now in operation in the
releasing of our pictures. I think such pro-
campaigns in Georgia on 'It Happens Every for us to gross more money for such pictures, New York Paramount and the Balaban &
Spring- and in the Far West and Midwest on but in addition to stimulating greater boxoffice
return for the exhibitor, it would also screen film method that projects the picture
Katz Chicago theatres uses an off-the-
•Sand.' These have conclusively proved that
dead time is dead wood. By dead time I help us to economize on prints in that we about 60 seconds after it has been received.
mean that time between the showing of a could transfer prints from one territory to
IMAGE TO BE 15x20 FEET
picture in branch key city and its opening another. This would enable us and the exhibitor
to give greater concentration than is
in secondary key cities, as well as between
The Fox Theatre set will produce a 15x20-
key city first runs and small town and subsequent
runs. I consider this dead time not tory."
the special telecast in June of the Walcott-
now possible on every picture in every terri-
foot picture. Fabian decided to install the
set as a result of the favorable reaction to
only a waste of valuable playing time, but
Charles fight from Chicago with an experimental
RCA model. The permanent unit will
also a dissipation of the effort spent in nationally
and sectionally exploiting a picture."
Warners May Terminate have a 28-inch spherical mirror in contrast
Lichtman points out that the company's
to the 20-inch ipirror used in the experimental
model. This will permit the optical bar-
new method of playing off pictures in Chicago,
Philadelphia, Cleveland and other spots HOLLYWOOD—An association of 18 years
Bette Davis Contract
rel to be mounted directly on the front of
has provided greater profit for both the company
and its customers.
cessful films and two Academy Awards for
which has produced a lengthy list of suc-
the balcony. The experimental model used
an extension platform.
"Here in New York and in other key cities the actress may shortly be terminated as
Fabian said the Fox Theatre wiU be the
we spend large sums of money advertising a the result of current negotiations toward
proving ground for theatre television for all
picture's engagement at first runs," he points that end by Bette Davis and Warner Bros.
theatres in the U.S.
out. "We should acquaint the circuit and Reasons for the decision to cancel Miss
Referring to the fight telecast in June,
other accounts with our advertising plan Davis' contract—which has nearly four years
Fabian said: "We know from recent experi-
prior to the attraction's initiation in the territory,
with the understanding that this inmen
in terms of "an amicable disagreement
to run—were shrouded by company spokesvestment
is made not only to launch the over story properties and production policies."
They added that it probably will be
production first run, but also with the thought
in the arm is helpful." The fight telecast
of making it more valuable to all runs. This "some time" before aU necessary arrangements
have been made for La Davis to bow
was a sellout, with standing room only.
first run exploitation should promptly be put
to effective use—and that is not done through out of her commitments.
belated subsequent run bookings. We should She currently is before the cameras in
have the whole-hearted cooperation of the "Beyond the Forest" and has starred in
exhibitor in speeding up subsequent bookings,
if for no other reason than that such since joining the company in 1931. Early
dozens of pictures under the Warner banner
speedup would exhilarate boxoffice patronage."
this year she was given a new four-year contract
giving her the right to make one picture
annually outside the Warner ticket and
The success of such a plan depends on
branch managers, salesmen and bookers, says one picture a year for the studio. The Davis
Lichtman. He also points out that subsequent
runs cannot afford the heavy advertising
Academy statuettes were for
1935 and "Jezebel" in 1938.
"Dangerous" in
Patrons Pepper Tomatoes at Police
In Hattiesburg Blue Law Battle
HATTIESBURG, MISS.—Theatre patrons
armed with tomatoes got into the
battle over Sunday motion pictures here
as the opening and closing of theatres
and the arrest of operators, projectionists
and other employes continued.
In the latest phase of the battle, which
began June 26 when local police decided
to enforce Hattiesburg blue laws, three
policemen reported they were peppered
with tomatoes by theatre patrons.
Twenty-four managers, projectionists,
ticket sellers and takers were arrested,
taken to jail, released on bond, then arrested
again for a total of 86 times. Three
projectionists made the trip eight times
in the shuttle between the police station
and the local
theatres.
Most of the action took place at the
Saenger Theatre, largest of the six local
houses, where a projectionist locked himself
in the projection room to continue
showing the film. Then a policeman
covered the projection outlet with his hat
for about 15 minutes so the picture could
not be shown. Patrons booed and yelled
as the screen went black.
Armed \^ith an ax and crowbar, the
police later prepared to break into the
projection booth. The projectionist unlocked
the door and was taken to jail.
After the projectionist left, organ music
was played and couples danced on the
stage.
Fabian Fox to Have
Firsl RCA TV Sel
NEW YORK — RCA will install its first
permanent theatre television unit in the
4,100-seat Fabian Fox Theatre, Brooklyn, in
about six months. The equipment will provide
direct view projection, and will cost
about $25,000, exclusive of installation charges.
According to a joint statement by Si H.
Fabian, head of Fabian Theatres, and W. W.
Watts, engineering vice-president of RCA,
ence that television In the theatre can produce
a tremendous effect on the audience
and boost the boxoffice at a time when a shot
Nathan L. Halpern, television consultant
to Fabian, is now working on programming.
He recently returned from California where
he swapped notes with Fox West Coast Theatre
officials, who are planning to install
RCA theatre units in 25 California houses
next year.
Halpern said that initial emphasis will be
placed on sports, news and special events.
He said that efforts will be made to get the
theatre television rights to the World Series,
some of the Brooklyn Dodgers' games, major
football contests, boxing matches and important
civic functions. Later, experiments
will be made to work out special theatre television
shows.
EXPERIMENTING SINCE 1930
Watts said that RCA has been experl-j
menting with theatre television since 1930.1
He cited the large-screen demonstration InJ
the New Yorker Theatre in 1941. Last year!
RCA installed an experimental unit in the!
Fox Theatre in Philadelphia for the Louis-|
Walcott fight. The set was removed after|
the contest.
Gael Sullivan, executive director of the
Theatre Owners of America, and Donald E.I
Hyndman, chairman of the committee oi)|
theatre television of the Society of Motion
Picture Engineers, hailed Fabian's plans.
Start Tele Station Tour
NEW YORK—James B. Harris and David
L. Wolper, president and treasurer of Plaj
mingo Films, Inc., will leave August ^ "" *[
tour of 85 cities during which they will vlsltj
100 television stations.
34
BOXOFFICE
:: July 30, 194S

I
The most powerful screen
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UNIVERSAL-INTERNATIONAL presents
,., iis betn

^oUcf(Mod defiant
HoUingshead Is Observing
12th Year With Warners
currently observing his 12th anniversary
as head of the short subjects production department
at Warners is Gordon Holhngshead,
who has been quietly piling up Academy
Awards year after year while the more
glamorous winners of "Oscars" monopolized
the headlines. HoUingshead has won 11
statuettes, more than any other person has
ever received in industry history.
Ten of the "Oscars" were for short subjects,
two others for his work as an assistant director.
He functioned in that capacity on the
first talkie, "The Jazz Singer."
Currently HoUingshead is editing his 528th
short, "Snow Carnval," which is being narrated
by Gary Cooper.
Henry Wilcoxon to Make
Personals for 'Samson'
What with the nation's boxoffices in their
present none-too-healthy condition, a prescription
often advanced has been a return
to the "fundamentals of good old-fashioned
showmanship."
And that is exactly what has been blueprinted
by Paramount on behalf of the upcoming
Cecil B. DeMille opus, "Samson and
Delilah." As part of a long-range promotion
campaign in advance of the picture's release
early next year, Henry Wilcoxon—who has
one of the toplines in the Hedy Lamarr-
Victor Mature co-starrer—has been designated
"ambassador of goodwill" and, early
next month, will make an extended nationwide
tour as a glorified drumbeater.
Wilcoxon, who will cover the country via a
MGM Ready to Produce
'How to Win Friends'
Many a waggish head was shaken and
abimdant was the output of cinematic
wisecracks when, some years back, MGM
grabbed the screen rights to that bonanza
of best-sellers, Dale Carnegie's "How to
Win Friends and Influence People."
Admittedly, the volume was—and still is
—a household word 'round the world, but,
queried filmdom observers, how the
dickens could anyone make a picture out
of it?
But the Mighty Leo, who picked up the
tome in 1937, ignored the witticisms directed
at him for the purchase, placed
the book on the inactive list and went
on to other things. Now it has been
dragged out of the vaults at the behest
of Dore Schary, the studio's production
chief, and is being transformed into a
screenplay to star none other than Red
Skelton—who, through his strenuous
screen, radio and personal appearance
activities, probably has won almost as
many friends and influenced almost as
many people as has the Carnegie book.
Arthur Freed will produce it and Harry
Ruskin has already started to work on
the screen treatment.
By
IVAN SPEAR
specially chartered plane, to be flown by
William P. Odom — noted round-the-world
flyer—will address women's groups and civic
organ- zations and will meet with the press
to supply a description of the film, its cast,
its background and its boxoftice potential.
The Wilcoxon jimket was mapped in conferences
between DeMille, Norman Siegel,
Paramount studio director of advertising and
publ'city, and Richard Condon, overall coordinator
of the "Samson and Delilah" campaign.
Wilcoxon will tour key cities over a
period of from four to six weeks.
Maxwell Shane to Produce
'Hickory Stick' for Fox
School teachers and their economic plight—
the subject of considerable discussion and
agitation throughout the country in recent
years—will be brought into the cinematic
limel'ght via the projected making of "The
Hickory Stick," a new novel by Prof. Virgil
Scott of Michigan State college, just purchased
by Producer-Director-Writer Maxwell
Shane. An indictment of small-town school
systems and the shabby treatment some
teachers are given, "The Hickory Stick" will
be made independently by Shane as an outs'de
commitment from his long-term ticket
at 20th Century-Fox ... To be made for
Paramount release. Producer Hal Wallis acquired
"That's My Boy," a comedy by Mary
Ellen Baylinson, which will serve as a starring
vehicle for Buffoons Dean Martin and
Jerry Lewis . .
Abandoning plans to produce
.
it himself, Gary Cooper disposed of his
screen rights in "The Girl on the Via
Flaminia," a novel by Alfred Hayes to Leland
Hayward and Director Anatole Litvak. They
have booked Montgomery Clif t to star and
are blueprinting plans to produce the subject
in Italy . . . Producer Milton Bren, Director
William A. Sieter and Actor Fred MacMurray,
who pooled their interests to turn out
the' recently-completed "Borderline," are going
to continue their partnership. They have
purchased "Beloved," an original by Corey
Ford, for production early in 1950 . . .
Republic
picked up "South of Monterey," an
original screenplay by Sloan Nibley. and assigned
it to Producer Edward J. White as the,
initial Roy Rogers starrer in Ti-ucolor on the
studio's 1949-50 program. William Witney
will wield the megaphone.
Jane Russell to Co-Star
With Mitchum for RKO
That oft-recurring report that two of
RKO's hottest boxoffice properties—Robert
Mitchum and Jane Russell—were being
slated for teaming by Howard Hughes materialized
with the disclosure that Mitchum
and Russell will be co-starred in "Shanghai
Incident," a story of the Chinese city's recent
fall . . . Joan Caulfield will have the title
role in Columbia's "The Petty Girl" . . .
Another topflight marquee magnet, Montgomery
Clift, was booked by 20th Century-
Fox to star in "Two Corridors East," story
of the Berlin airlift, which will be filmed
in Germany . . . MGM spotted Teresa Celli
opposite Gene Kelly in "The Knife" . .
Keefe Brasselle, who was one of the male top-
Stromberg Signs Contract
As Columbia Producer
Another independent producer, and one
of the top-ranking members of that picture-making
fraternity for the past seven
years, has decided that the grass grows
greener in a studio contractual post.
Hunt Stromberg is abandoning his .own
unit and has signed a long-term ticket as
a salaried producer at Columbia.
Going with Stromberg to Columbia are
his screen rights to "The Fat Man," based
on the nationally known radio detective
program of that name, and featuring a
character created by Dashiell Hammett.
For the past three years "The Fat Man"
has been heard weekly over more than
200 ABC network stations.
Stromberg will produce the mystery
yarns as a series, and will turn out other
properties as well.
For many years a top MGM producer,
Stromberg left that studio in 1942 to
form his own production imit. During
the ensuing seven years he made six pictures,
all for United Artists release, the
last being "Too Late for Tears."
In rejoining a studio pay roll, Stromberg
follows the example set earlier by
such industry figures as Michael Curtiz,
Nunnally Johnson, Sam Wood and the
organizers of Liberty Films—Frank Capra,
George Stevens, William Wyler and Sam
Briskin.
liners in Ida Lupine's Film Classics produc-|
tion, "Not Wanted," goes into "Never Fear,"
La Lup'no's second film-making try . . .
Carol!
Thurston will have the femme lead in Screenji|
Guild's "Apache Chief" . . . Character Actor
Melville Cooper joined the cast of Para-|
mount's Fred Astaire-Betty Hutton musicalj
"Let's Dance."
MacEwen Leaves Lasky;
Returning to Warners
A production partnership under which twcjl
independent films had been turned out, bott I
for RKO Radio release, came to an end witta
the resignation of Walter MacEwen as vice-f
president of Jesse L. Lasky Productions!
MacEwen is returning to the executive staff
of Warners, which studio post he left IM
1942 after a 13-year association with thfl
'
company.
I
Lasky and MacEwen joined forces in 194(1
and made "Without Reservations" and "Th|
Miracle of the Bells." Remaining on th|
Lasky agenda is "Trilby," which Lasky plan|
to produce in England.
United Artists to Release
Orbit's Next Production
After turning out two pictures for Eagj
Lion, Orbit Productions — an independeir
unit headed by Anthony Z. Landi and Cor
stantin David—has swung over to Unite|
Artists via arrangements whereby that con"
pany will distribute its next release.
Slated to roll in September, the opus
"The Hard Pillow," a suspense mystery
\
Theodore Strauss and Josef Mischel. OrbitI
first pair, released under the EL bannejj
were "Parole, Inc.," and "Alimony."
36
BOXOFFICE
: : July 30, 19^

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West
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TVct^^iH'^tfm
^cfi^ont
By ALAN HERBERT
Theatre
Construction,
Openings and Sales
Aiit-
I
•THE DRIVE TO CUT excises this year continues
to pick up momentum, but still
seems destined to get nowhere. Chances for
a cut next year now appear excellent.
Biggest push to the drive came this week
in a statement by Senate Finance Committee
Chairman George urging an immediate cut
in the admission tax and other levies as one
way to halt the business downturn. The
finance committee handles tax legislation In
the senate, and so George Is in a key spot.
The catch is that the administration Is
opposed to action this year, and so Is House
Ways and Means Committee Chairman
Doughton. And since all tax legislation must
originate in the house, Doughton is likely
to get his way.
The senate finance committee has already
voted, 7 to 6, to include an amendment cutting
excises to prewar levels to a bill giving
the Internal revenue commissioner certam
subpena powers. However, this is a
relatively unimportant biU, and the senate
Democratic leaders have apparently decided
not to call the bill up this year. (George, Incidentally,
voted against the amendment,
feeling It was not "germane" to the pending
bill.)
House Republicans are circulating a "discharge
petition," to get the excise tax reduction
biU brought up directly on the house
floor. However, this Is picking up signatures
very slowly, and It is not considered likely
that It will get anywhere in time for action
this session.
The only possibility for some tax cut this
year, it is believed, will materialize if some
administration "must" bill is moved by the
ways and means committee. Then the senate
finance committee could again tack on
the Johnson amendment, forcing house and
senate action. The catch here is that no
such "must" bill has materialized yet.
Chief administration opposition to excise
reduction now stems from the fact that the
Treasury is already running in the red and
top Treasury officials believe they cannot
afford to lose any more revenue. This situation
will not have changed next year, but two
other factors will be diiferent, probably leading
the adm nlstration to change its stand.
One factor is that next year is an election
year, and excise cuts will be politically popular.
The second factor is that a continued
business slump may make the administration
ready to grasp at any straw that may bolster
the economy..
PUBLICLY REPORTED CASH dividend
payments by film companies in May were
only $224,000, compared with $1,986,000 In
May 1948, according to preliminary figures of
the Commerce department.
Commerce officials were quick to point out,
however, that the final revised figures might
change this, making May of this year close
to or above last May. This is because Stanley
Co., which usually pays substantial dividends
in February, May, August, and November,
does not report them quarter by
quarter but only at the end of the year.
Thus, a $1,810,000 Stanley dividend is included
in the May 1948 figure, while nothing
was reported for this May. A similar situation
was true in February. Later revised
figures include Stanley payments, and the
whole picture changes.
Even taking into account the Stanley situation,
however, the figures for the first five
months are considerably below the comparable
1948 figures, and Commerce spokesmen
said that practically all companies contributed
to the drop. For 1949, the January
through May total is $13,193,000, compared
with $18,929,000 for the first five months of
1948.
The department usually figures that publicly
reported cash dividends account for
about 60 to 65 per cent of all dividends, but
officials believe that they may represent a
larger share in the motion picture industry.
* * *
ALL THREE PARTIES to the K-B Amusement
Co. case here have now filed their appeals
from District Court Judge Matthew
McGuire's decision.
K-B and Kass Realty Corp. had filed their
appeals earlier, and Stanley Co. filed its
appeal last week. Argument will not be
heard in the U.S. Court of Appeals for the
District of Columbia before next year.
McGuire ruled that the contract between
K-B and Stanley for joint operation of the
MacArthur Theatre here was part of the
whole conspiracy feimd illegal by the Supreme
Court in the Paramount case and so
not enforceable in federal courts. For the
same reason he threw out a dispute among
K-B, Stanley and Kass about construction
of a second theatre.
* * *
THE ARMY HAS TOLD the State department
to rest easy—there'll be no film import
quotas in western Germany. The official
inter-departmental message confirmed the
earlier informal assurances given MPAA
President Eric Johnston by John J. McCloy,
U.S. high commissioner for Germany. Johnston
protested both to McCloy and Secretary
of State Acheson. The State department
asked the Pentagon for details, and the Pentagon
queried American military government
officials In Germany.
This week the answer came in from Germany
for transmitting to the State department.
It not only said there would be no
quota; it confirmed that the quota request
had originated with the German industry
until then, only rumored. "Any request for
import quotas originated by Germans," the
cable said, "must be submitted to the Joint
Export Import Agency for approval. No
screen quotas have been or can be Imposed,
since the U.S. element on JEIA will not approve."
* • *
TOP ARMY BRASS WAXED enthusiastic
about MGM's new film,
"Battleground," after
a special preview showing at the Pentagon.
Carter Barron, Loew's eastern district manager
who took the film to the Pentagon, said
the generals felt that the Dore Schary film
captured completely the spirit and fortitude
of the World War II infantryman.
MGM Sets 2 Tradeshows
NEW YORK—MGM will
tradeshow "That
Midnight Kiss" August 23 and "The Doctor
and the Girl" September 7. Both pictures
will be released during September.
CONSTRUCTION:
Alameda, Calif.—Construction ol 800-car drive-in lo
begin soon lor Nasser bros.
Alameda. Calii.—New $200,000, 850-car drive-in to
be built tor John Huston.
Albany, N. Y.—New drive-in now under construction
lor two Albany businessmen.
Alexander City. Ala.—Plans being completed for
new dnve-in tor Mack lackson.
Buckhannon. W. Va.—7i5-seat theatre under construction
tor Ray Colerider.
Columbus. Ind.—Syndiccrte Theatres, Inc., have
begun work on a 700-car drive-in.
El Dorado, Eas.— Drive-in under construction lor
Ben Adams.
Erie, Pa.—Unnamed theatre under construction for
Zeny Bros.
Evansville. 111.—700-car drive-ir> to be built by
Fine Bros.
Goodland, Kas.—Construction begun on 250-car
drive-in tor Commonwealth Theatres.
Hartford. Conn.—Construction begun on $250,000
shopping center and theatre.
Memphis. Tenn.—New theatre begun by Malco
Theatres, Inc.
Park Falls, Wis.—Park Theatre under construction
for James and George Esterl.
Philadelphia, Pa.—^2,000-seat thecrtre under way lor
Melvin Fox.
Pontiac. III.—New drive-in begun.
Portales. N. M.—Work begun on 950-seat Tower
Theatre for Theatre Enterprises, Inc.
Pratt. Kas.—New 250-car drive-in nearly completed.
Tom3 River. N. J.—Toms Drive-In now under contion
by Izzy Hirschblomd.
Toms River, N. I.—Bay Drive-In now under construction
for Izzy Hirschblomd.
Trenton. N. J.—Burlington Drive-In in planning!
stttges for David Supowitz.
Trenton. N. J.—Trenton Drive-In constructed fori
Melvin Fox, W. W. Smith and Walter Reed jr.
Valley City, N. D.—Construction of 1,104-seat
Omwich Theatre nearly completed for Clark-Thomas
Corp.
Palm Beach, Fla.—Construction under way
on theatre for Florida State Thecrtres.
Wichilo, Kas.—Construction begun on $400,000.
l,5C0-seat theatre for Sullivan Independent Theatres.jj
Winslow, Me.—Lockwood & Gordon Enterprise!
have begurl construction of 500-car drive-in.
OPENINGS:
Alexandria. La.-:-500-car drive-in opened by Bill;
Fox.
Charlotte. N. C—North 21 StatesviUe Road Drive
In, 400 cars, to open about August 1.
Cho^e. Kas.—Chase Theatre opened by owne;
C. D. and Ira Ruark and William Guttman.
Du Bois. Pa.—Hi-Way Drive-In, 350 cars, openei
here recently.
Greentown, Ind.—200-secft Open Air Theatre openedji
Helena. Mont.—Sunset Drive-In opened.
Jamestown, N. D.—^300-seat theatre opened by Freq^
and Albert Krieger.
\
Pueblo. Colo.—Lake Drive-In opened. :
Roxboro. N. C.—O. J. Kirby will open his 1,000-seail
Kirby Theatre soon.
j
Sikeston. Mo.—400-car drive-in opened by O. D;
Clayton.
SALES:
Hibbing, Minn.—Avon Theatre sold by Elmor

I
,
more
I
!
In
litriidioo,
iiKJ
Sales
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
umm
SECTION
'KIS,
he
' aa: oetrA
few a be
tjji
"•3 osja jj
*rs
^ ttgun on ISIJ
*^ as: Knsirtc
vvj-rii K* uniie: a
zd
s !rm-lD in c!ca
fclHJ CfffiM »I -
Hoii.

Sidewalk Artist Gets
Locals Talking About
'Portrait of Jennie'
For a street stunt on "Portrait of Jennie,"
Lou Cohen, manager of Loew's PoU in Hartford,
Conn., engaged a local artist to sketch
people on the street in front of the theatre
for several days ahead of playdate. The
sketches were presented to the persons who
posed for them, and the gag resulted m
some extra press mentions.
Cohen tied up with stores carrying artist
supplies for displays on the film.
A jukebox was borrowed from a local distributor
for a lobby stunt on "The Barkleys
of Broadway." The dealer provided display
for the lobby to plug the jukebox and the
picture, while tunes from the film were
played on the machine.
In connection with "Force of Evil," thousands
of numbered cards were distributed on
the streets, with a notice that several lucky
numbers were posted on a lobby display board.
Those turning in lucky numbered cards received
guest tickets.
Novelty counters in department stores and
five-and-dime stores featured special displays
of "Jigsaw," and dog and food store
windows were lined up for "The Sun Comes
Up."
Assistant Norman Levinson worked with
Cohen on the various promotions.
Ice Cream, Candy, Too
For a recent kid show at the Hippodrome
in Corbin, N. Y., Manager Lou Merenbloom
tied up with two local dealers who provided
free ice cream and candy for every youngster
who attended.
100,000th Patron
Hits the Jackpot
The 100,000th person to enter the Center
Theatre in Windsor, Ont., received
almost $1,000 worth of prizes as a goodwill
gesture, through a citywide promotion
by Ray McAuliffe, assistant manager
of the house.
The prizes, including radios, tea kettles,
sweaters, wagons, shoes, groceries,
etc., were promoted from local merchants
and displayed in the theatre lobby along
with an announcement that the 10O,0OOth
person to purchase a ticket at the Center
would receive all the gifts.
Cooperating merchants also sponsored
a large ad in the local Riverside News,
announcing the giveaway offer.
Swan Soap-CARE Tieup
Promotes 'Red Shoes'
Irving Cantor, manager of
the Eckel Theatre,
Syracuse, and Eagle Lion exploiteer
Addle Addison made an excellent tieup with
Swan soap distributor and CARE in behalf
of "The Red Shoes," which netted elaborate
displays in every grocery and drug store in
the city.
The deal was hooked to the current CARE
campaign to collect Swan soap wrappers
which can be redeemed for cakes of soap to
be sent to needy children in Europe. Every
day, the person presenting the greatest number
of Swan wrappers at radio station WSYR,
local outlet for the Swan soap program, receives
a pair of guest tickets to see "The
Red Shoes."
Because of the popular interest in CARE,
all the newspapers and radio stations have
been extremely generous with plugs for the
picture and theatre.
Summertime Is Bathing Beauty Time
Window displays and a bathing beauty contest were big guns «» the exploitat on
campaign pSt on for "Neptune's Daughter" by Howard Burkhordt. '"""^ °j '^^
Midland in Kansas City. More than a dozen of the hnesl downtown stores tied n
on the promotion. Fairyland Park displayed two 40x60 boards or two weeks m
advance announcing a back-stroke swim meet for an Esther W.lhams trophy. The
meet and the picture playdates were also announced over the parks public address
system each day.
40
— 238
Rural and City Selling
Varied for
Promise'
By Frank Boyle
trank Boyle, manager of the Saxon,
Fitchbmg, Mass., used two different selling
angles to promote "The Green Promise. In
'
the city, the picture was sold as a great family
show, with quotes from various magazmes
and organization heads. In the rural areas
it was sold as "the 4-H picture." via spec^l
ads and stories in country weeklys. The
rural weeklies were 100 per cent cooperative
in plugging the 4-H angle.
,,_„.„
Boyle tied in with Sears, Roebuck & Co. to
bring the winner of the Sears, Roebuck
Foundation 4-H contest to the openmg night
performance.
"The Stratton Story," likewise, was sold
on two different angles for its Saxon playdate.
On the amusement page, and m morning
broadcasts aimed at reaching women patrons,
the fUm was exploited as "the great
true love story of our time." On the sports
pages, ads plugged the baseball angle with
big league stars named in the supporting
cast. Catchlines for the ads featuied "Base
ball tonight."
Young Hospital Patients
Are 'Circus Days' Guests
Highlighting extensive exploitation foi
"Circus Days" when it was shown at thf
Mohawk and Saratoga Drive-In theatres operated
by the Pabian-Hellman circuit, spe
cial screenings of the picture were arrangec
for youthful patients at the Sunny View hos^
pital and the Brooks.de camp sponsored b?
the Children's Home society.
The young patients were taken to tn
Mohawk Drive-In in special buses charterer
by officials of the circuit jointly with th
Schenectady Union-Star. Ice cream, popcor;
and candy were distributed to the kiddie|
during the performance.
One hundred. three-sheets and 200 one
sheets were posted in Albany, Troi
and Schenectady, and vicinities. Teaser a
were used in all daily and weekly news
papers published in the area. Special cop
also was used in comic sections and oj
sports pages. More than 5,000 heralds wei|
distributed in surrounding localities. Variov
radio stations contributed announcemen;
publicizing the tOieatre and the picture, i
Studebaker Sponsors
Co-Ops on 'Champion'
Lou Hart, Schine district manager, a,1
ranged for newspaper co-op ads on "C^MJ
pion" at the Avon, Watertown, N. Y. Tl
v«rtm
\t, m
to !!
Iriers. uc -
it! ;c
|w,iijntin;:shrir
m," C!er
local Studebaker distributor ran a series
.
^^
ads tying in the film with the Studebak ;
j^j '^
Champion model.
*•
Noting that Kirk Douglas, star of the m
is a St. Lawrence university alumnus, Hs
planted newspaper stories in the Waterto^U *« 3
Daily News.
Passes for Lucky Spins
A lottery wheel was used in the ^°^^j—
Keith's Theatre, Baltimore, by Fred Scha
.^^^
berger, manager, for "The Lady GambW .p-i.
A sign headed, "For Ladies Only," offej
one spin of the wheel. Those who hit lu^^
numbers received guest tickets.
BOXOFnCE Showmandiser :: July 30, 1 pay,
>ncE,
Pf.::-. -,.

H'-i
J8
b
I
WANTED!
YOUNG MARRIED COUPLE with
high school education or better,
free to travel, owning good car, to
handle unit of "Prince of Peace."
Work entailed, supervising theatre
engagements, financial settlement,
and ten minutes speaking
on stage crt each performance.
Steady work, basic expenses and
pay, plus fine commission arrangement.
Jobs in all sections of
nation open.
WANTED,
YOUNG SHOWMEN,
with high school education or better,
free to travel, owning car, to
learn agency assignments, booking
and exploitation work, to
handle route of "Prince of Peace."
Excellent opportunity for hard
workers. Exclusive territory. Opportunity
to become zone manager
within month. Basic expenses
and pay plus fine commission arrangement.
New territory open
everywhere.
WANTED, YOUNG WOMEN, with
high school education or better,
free and desiring to travel, to
work on unit shows on "Prince of
Peace." Clean, interesting work.
Jobs open all sections of country.
REQUIREMENTS:
MUST be honest and clear for
bonding.
MUST hove high school education
or better.
MUST be willing and a hard
worker.
MUST be free to travel and accept
assignments any place in
U.S.
MUST make neat appearance,
have good personality, and make
friends easily.
R^
JMIS
NOW
READY
HewVoxllHice
||roffl:
lEAT
Ina
m0IPIH0EMT
EXU81T0S
...after 300
Test Runs iE
ALL NEW
CAMPAIGN
Tried- Tested -
Champion lo
WESTERN
UNION
,OT.ON P.CTURE ""'^'J^ P CTURE
OPPORTUNE AND GIVE ^O"" = " ^
Proven
THE ..DEST POSSIBLE
^„„ ^UR ISDUSTRY PUBLIC
DISTRIBUTION AS A "'B^^^I'^ qN AND BEST WISHES TO HALLMARK
.ND,ANA=
R tfaiitbw y Wfii 1 e aiy^^^^^^f
^^
S.ONS P^o^^^^V^^^rS tS auburn
PRCDUCTIONS--" ^ "*"' WIMI—Ill
State
Coast-to-Coast Tours Open AUGUST ISth
Opportunity To Work And Travel
In All Foreign Countries Will Be
Available Within Month.
. Si'**
Hallmark and Hygienic employes
are best paid roadshow people in
America. Beside basic expense
and pay, our employes have
earned nearly $500,000 m
bonuses.
If you want a job—write or wire
today. Mcdl, airmail recent snapshot
or photo along with brief
resume of your experiences, age,
etc.
in af
r-ose Ills'"
.'-sets.
Address all applications to MRS. HELEN
STOWELL. Director of Personnel,
HALLMARK PRODUCTIONS, Inc.,
Hallmark Bldg., Wilmington, Ohio
It's
ENTIRELY IN CINECOLOR
J*»
'XOFFICE Showmandiser :: July 30, 1949
— 239 —
41

Widespread Ballyhoo
Given to 'Wizard' at
Worcester, Mass.
^ >-OilUf U\ ' _
^^1

, ^
'
: ISPECIAL
I
elk
.
j
j^
"^
t Newspaper Publicity
i
Puts Punch in Frisco
'Stallion' Campaign
Newspaper publicity was the big punch in
the campaign for "Red Stallion in the
Rockies" at the Paramount Theatre, San
Francisco, jointly executed by Earl Long,
manager, and Jerry Juroe, publicist. For
three days in the week preceding opening,
they ran a seven-inch teaser ad, staggering
them to break in one morning and one afternoon
paper daily. This was followed by display
ads for two days, with a 36-inch ad
breaking on opening day.
H| MOTHER HUBBARD ASSISTS
-"'•"tialitoiill
".'.:! visible ii si
'i i"m ol Ral;l
'^
: Riala in fc
-i 3f«llillg ol
With the cooperation of Mother Hubbard
*^° conducts a Saturday kiddy page in the
!News and averages 30,000 letters from readers
monthly, a coloring contest was arranged,
depicting a sketch of the fight between the
and the stallion. She ran a large spread
on her page urging readers to enter the contest,
accompanied by a two-column story lib-
ia comic strip mi:'
eraily splashed with picture and playdate an-
TEMi?! ns J i
I nouncements. The winners were announced
- :'.'.
ott of plvw'
1
) in her column the following Saturday ,and
li'- SSI
lilit tlie
' they were rewarded with prizes on the stage
rj; J
3"iched to i
of the Paramount that night.
j
'c mIow c
. , A four-colunm art break with a story on
/ .. TjLeatrice Joy and her return to films was
r.nWMlisj j^^g^ in the News, the Call Bulletin had a
''^'^'"'"'ijs-column, 10-inch art break of Jean Heather,
at others. 1
)
and the Examiner and Chronicle broke with
,,[1 four pieces of art each, with stories.
ipirtletsplicM|
^^^ Malloy of station KYA conducted a
'^"""" "radio contest for one week, tied in with
^galbemlto
comments on "Red Stallion in the Rockies."
It
'.Each day he mentioned two animals and
asked listeners to name the films in which
B iiiii m:
Ithey were featured. Those phoning in correct
answers received theatre
t.ctjpa-'fc fc'
passes.
•'- ''' '
A
FRONT BUILT
special front was constructed, stressing
'-
'the picture's action and the animal fight.
pa {.'^(Portions of the front were animated and
.; Siiperami'iliUuminated at night. The theatre lobby had
!i huge cutout of the animal fight a week
•r.
In soy*''
--. -Hfalltl
nols Create
jna'Display
9
!.n advance of opening.
\ Six travel agencies were tied up for win-
'dow displays, with copy recommending a
Mp to the picturesque Rockies and a trip to
:;he Paramount Theatre to see "Red Stallion."
ISach window displayed a 22x28 poster with
tills from the picture.
Two sound trucks, each bearing 24-sheets,
raveled the downtown section and suburban
';xeas prior to and during the current run.
selected illuminated spots in San Franisco
were secured for 24-sheet posting.
Jlope in Window Object
Jj>f Hope' Guessing Gag
A guessing contest for "Rope" was set up
y Ray Chabillon, manager of the Audien
.heatre, Wetaskiwin, Alta.
**!'oU!Os« iWith the cooperation of a local hardware
^oitM'i'',
/srtW ?" "' '*""^' coiled jl
rope was displayed in the winj3Jjjtorsii*"'Jow
with an invitation to "Guess the length
* .jjini Si"5 ' .^f this rope." The five closest guessers re-
^:... I'ived two passes each.
Chabillon reports that in addition to the
Be results achieved with this simple stunt,
,n£t»^ co-l
5 was able to increase his mailing list for
monthly screen calendar he uses, from the
unes and addresses found in the contest box.
.^ J*' OXOFFICE Showmandiser July 30, 1949
Guessing Contest,
Head 'Pride of Yankees
Sports tieups and a guessing contest were
the big guns in the campaign to exploit
Pride of the Yankees" by George Maxwell,
manager of the Empire Theatre, Syracuse,
N. Y. He obtained a picture of the Yankee
baseball team of 1938. This was placed on
a 40x60 along with an invitation to the public
to identify each member of the team and
a chance to win 25 guest tickets for the correct
answers. The display was set up in the
lobby and kept outdoors a good part of the
time next to a special ballot box and entry
blanks for interested people.
Maxwell also arranged for a contest on
station WNDR, with the radio audience invited
to submit the names of all players who
were on the Lou Gehrig team of 1938. Yankee
baseball caps were offered as prizes for
the first 25 listeners submitting the correct
names.
Favorite Book Contest
Aids Cleveland 'Garden'
Vaughn O'NeUl, manager of the Ohio Theatre,
Cleveland, tied up with the editor of
the Cookie club, a daily column in the Cleveland
News, for a letter-writing contest on
"The Secret Garden."
The newspaper for a week in advance invited
juvenile members of the Cookie club to
submit letters stating their favorite book
and reasons for liking it. For prizes, ten
autographed copies of the book, "The Secret
Garden," signed by Dean Stockwell and
Margaret O'Brien, and 40 pairs of theatre
tickets for the Ohio, were offered to winners.
O'Neill promoted roses from a neighborhood
florist which were presented to the first
200 women attending opening day matinee.
Cashes in on Local Angle
Lou Cohen, manager of Loew's Poll, Hartford,
Conn., got some extra press notices for
"It Happens Every Spring" by mentioning
to newspaper editors the fact that Ed Begley,
former Hartford resident, has a prominent
role in the picture.
— 241 —
Cap Giveaway
Buildup
Newspaper boys in the downtown area and
all route delivery boys in Syracuse were provided
with Yankee baseball caps. An additional
supply of caps was given to the recreational
department of the city for distribution
to sandlot baseball teams in the parks.
Still more caps were given away to the first
50 boys attending the opening day matinee.
Special newspaper stories and ads, radio announcements
and a 40x60 in the lobby announced
this offer.
Four book stores were contacted and window
displays set up utilizing the book tiein,
along with stills and posters announcing the
Empire showing of "Pride of the Yankees."
A 24-sheet board was set up in the lobby
two weeks prior to opening. Maxwell mailed
stories and pictures to sportswriters in the
Syi-acuse press and to all sports commentators
on local radio stations.
Extensive School Aid
Supports 'Hamlet'
Bernie Depa, manager of the State Theatre.
Lexington, Ky., cashed in heavily with
educational tieups on "Hamlet" and was rewarded
with above average business during
the run of the picture.
The county and city high schools were
given study guides for discussions of the film
in school classes, and postere were displayed
on all school bulletin boards. The University
of Kentucky and the University of
Ti-ansylvania likewise had display posters exhibited,
and the former used a program devoted
to an album from "Hamlet" on its
radio station.
Members of the Theatre Guild and professional
people throughout the area received
mailing pieces and literature plugging
the picture. Newspaper publicity included
advance and current readers plus art breaks.
The picture was sold in and around the theatre
as a "double Academy award winner."
43

Lobby Ideas Stand Out
At RKO in Cleveland
Lobby promotion has been doing a fine
job of selling attractions, according to Ed
Pyne, manager of the RKO 105th Street Theatre,
Cleveland.
In his campaign for "The Window," Pyne
advertised a contest open to all window
washers in which free tickets were offered
for a 25-word description of "the most interesting
sight I have ever seen looking into a
window." The stunt was inspired by a
query which appeared in the Inquiring Photographer
column of the Plain Dealer.
Two weeks in advance of "The Set-Up,"
Pyne used a 40x80 "see" board in the shape
of a huge boxing glove on which was pasted
a still montage.
>»
Smart Use of Radio Marks
Campaign for 'Colorado'
Smart radio promotion was the highlight
of a campaign on "The Man From Colorado"
executed by Sidney Bowden, publicity manager
for the Newport and Colley theatres,
Norfolk, Va.
Daily plugs were promoted over station
WSAP several days prior to opening, and a
fashion commentator on this same station
helped to reach potential women patrons.
Miss Nellie Griffin, on her morning show
over WGH, featiu-ed a quiz suggested in the
press book and offered theatre passes to the
Newport and Colley for winners.
Further cooperation from station WSAP
involved a four-day "Silver Dollar" answer
contest.
KLIEG LIGHTS
ON KELVINATOR
Photo above was taken on one of Kelvinator's movie-ad sets
at the Alexander Film Co. Produced in natural color, the new
Kelvinator movie shorts are now being seen by millions of movie
fans throughout the nation.
Nash-Kelvinator Corp., and 43 other major national manufacturers
rely on the Alexander Film Co., for top quality, interestcompelling
movie-ads. More than half of the nation's theatres
screen Alexander ads.
It's the easy way to boost theatre income,
with regular "added profits"!
— WRITE TODAY FOR FULL INFORMATION —
Bally for 'Daughter'
Helps Set New Mark
New records were established for the Cen-, t"
ter Theatre at Rehobath Beach, Del., by'
"Neptune's Daughter" largely as the resultj]
of an aggressive exploitation campaign de-|
vised and executed by William Derrickson
owner and manager, and Tom Baldridge
MGM exploiteer.
In advance of the playdates, a large standi
of Esther Williams and Red Skelton wad
placed in the lobby, along with a set of llxl4-i
inch stills. A transcribed interview witW
Esther Williams was played between showj
over the house sound system. Teaser ano.
regular trailers also were shown at everji
performance.
i
On the opening day, a large cutout o;!
Esther Williams, frozen in a 300-pound cake o,
ice, was placed in the lobby, and prizes weM
offered to the persons guessing closest whei'
the ice would be completely melted. Monj
than a thousand special heralds were placeci k
in local hotel lobbies, and special cards weriT
placed in store windows and tacked on poIes|
Several three-column and four-column adi
were used in advance of the playdates. i
feature story, "It Took a Lot of Room
Film 'Neptune's Daughter,' " was planted
one of the dailies. A sound truck used
advance and during the rtm carried sign|
listing the attraction and the playdates.
Staffers Don Sea Whites
For 'Sea in Ships' Showing]
Ralph Lanterman, manager of the Com
munity Theatre, Morristown, N. J., had a.'
the ushers and doormen wear sailor suits fo'
a week prior to the opening of "Down to th <
Sea in Ships." Their white sailor caps wer;
lettered with the picture title.
An interesting lobby piece for this play
date was prepared by Fred Utter, assistar
manager, with the use of star stills, a boi
rowed ' fish net -and life preserver, and a
anchor cut from cardboard. The dark articli
attractively arranged against a white bad
ground made an eye-catching display.
For "Yellow Sky," Lanterman borrowf
a telescope, tied a piece of cardboard ovi]
the end, and placed it in the lobby with
sign: "Look through this. You'll see 'Ye|
low Sky.' " Most people stopped to take
look and although all they saw was a lot
magnified yellow cardboard, the stunt seemij
to amuse them.
New Car for 'Riley'
A tieup with the Hudson Motor distrib
tor in Cambridge, Md., resulted in a cost-fr:
street ballyhoo on "The Life of Riley." Hej
man Stevens, manager of the Arcade The|
tre, obtained a new Hudson which was driv
around the town and surrounding area wil
banners lettered, "You'll live "The Life
Riley' when you drive a new Hudson." Oi
included the Arcade playdates.
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HOME OFFICE, COLORADO SPRINGS, COLO.
44 — 242 —
Promotes Co-Op Herald
Frank Hambridge, assistant at the Wl(|
mico Theatre, Salisbury, Md., laid out
attractive "See" herald for "Canadiancif'c."
Hambridge then sold the back p^
of the layout to a local photographer
enough cash to cover all costs.
BOXOFFICE Showmandiser :: July 30, Ifl
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Local Coniesl Seeks
Miss America Enlry
Fred Greenway, manager of Loew's PoU
Palace in Hartford, Conn., tied in with the
management of a slenderizing salon for a
contest to select Miss America of 1949. The
salon sponsored the contest and paid for the
cost of heralds announcing the competition.
Any single girl between the ages of 18 and
28, a high school senior or graduate, was
eligible to participate. Contestants were required
to appear on the stage of the theatre
in evening gowns or bathing suits, and were
judged on the basis of looks, figure and personality.
Local merchants as well as the salon donated
prizes, and winners were likewise entitled
to participate in the state finals for
Miss Connecticut, offering $25,000 scholarship
awards in Atlantic City, to be staged in September.
Extensive newspaper publicity resulting
from the contest carried liberal theatre mentions
on every occasion.
Lamb in Pen Effective
A sidewalk stunt which provoked amusing
comments for "So Dear to My Heart," reports
Sam Carr, manager of the Ritz, Greenville,
Ala., involved a live black lamb borrowed
from a nearby farmer. The lamb was enclosed
in a handmade pen in front of the
theatre, with a sign, "I'm waiting to see my
brother in, etc., etc." The stunt turned out
to be a real traffic stopper.
NUGGETS
Cowboys and a lobby directional sign, prior
to "Texas, Brooklyn and Heaven" at the
Strand in Long Branch, N. J., caused many
a patron to smile. Tom Phelan, manager,
had his doorman and ushers dressed in western
outfits. The directional sign pointed out
the mileage from the theatre to Texas, from
the theatre to Brooklyn, and the picture playdates.
Spencer Steinhurst, manager of the Weis
Theatre, Savannah, Ga., distributed cocktaU
doilies to hotels, night clubs and bars, imprinted
with copy: "For a cooling taste treat,
try a 'Red Menace' cocktail. For explosive,
shocking entertainment, see 'The Red Menace'
starting, etc." These were distributed
in large quantities and received excellent
coverage all over town. For additional advance
promotion. Savannah Beach Road was
posted with 300 window cards.
To attract attention to his booking of "My
Wild Irish lose," H. Clayton-Nutt, manager
of the Broadway Theatre, Eccles, England,
tied up with a local florist for a competition
in which prizes were awarded for the most
beautiful hand-made artificial roses. The
contest was divided into three classes, children,
teen-agers and adults. The owner of
the flower shop was the sole judge, and
among the promoted prizes for winners were
boxes of real roses and guest tickets to the
Broadway.
Feather-Guessing
Good Xhicken' Gag
For "Chicken Every Sunday," Herman
Slepian, manager of the State, Brooklyn,
held a feather-guessing contest in the theatre
lobby. A container with feathers was
on display, and two weeks in advance coupons
were distributed for patrons to write
in the amount of feathers they thought was
in the jar. The one who came closest to the
correct answer received an electric broiler,
while ten chickens were awarded to the runnersup.
The prizes were promoted, as well as
the cost of the coupons, and the no-cost stunt,
reports Slepian, was reflected at the boxoffice.
Summer policy at the State has the doors
opening one hour earlier than usual, and
to announce this, Slepian has a huge sign
in the lobby, reading: "Summer time is Air
Conditioning Showtime . . . Pun for the
Family . open, etc."
Two pair of boxing gloves were borrowed
from the YMCA, and used to decorate a
lobby poster for "The Set-TTp." The gloves
were placed on on each corner of the poster
and attracted attention to the copy.
Sketches Sell 'Freshman'
Leonard Tuttle, manager of the St. Albans
Theatre in St. Albans, N. Y., used blackboard
sketches by a local high school student to
bally "Mother Is a Freshman." He also obtained
a dummy figure from a dress shop
which furnished school and college pennants
to round out the lobby display.
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IF YOU ARE NOT BUYING NEW CHAIRS
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lARaST DISTRIBUTORS OF REBUIIT OVRA CHAIRS IN THt USA. *^
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July'
DXOFFICE Showmandiser :: July 30, 1949 — 243 —
45

Flashy Jungle Front
And Gorilla Bally
Exploit 'Island'
Special exploitation helped roll up extra
grosses for Bob Tarbeck, manager of the
Liberty Theatre, Pikesville, Ky., on "Unknown
Island."
Tarbeck built a spectacular false front
against a jungle background, with posters and
special art work. He sold 2,000 exchange
heralds to a local merchant carrying the
sponsor's imprint, and distributed these in
Pikeville and the rural area.
Newspaper teaser ads helped to create
advance interest ten days prior to opening.
For local street ballyhoo, a man dressed in
a gorilla costume paraded the streets with
signs two days in advance. A sound truck
was engaged to reach the small mining camps
located outside the city lim'its.
Announcements were made over the house
public address system a week before opening,
exchange three-sheets were posted on
all main highways leading into Pikeville, and
150 window cards were spotted all over town
and through the mining district.
DRIVE-IN
THEATRES
Entertain the children with the latest kiddie
riding devices. Complete line of miniature trains,
auto rides, pony rides, and airplane rides. Immediate
deliverv. lArm^ arranged.
KING AMUSEMENT CO-
Mt. CUnuns. Wch.
kill See Our Ad in Modem Theatre Section
,„ A STEEL SCREEN TOWER
ERECTED ON YOUR LOT, FffST
AT A PRICE YOU CAN AFFORD
MALEY CONSTRUCTION CO.
Thoafro Bldg. Wayne- Mich.
Teen-Age Fashions Tieups
Started for 'Roseanna'
A national teen-age fashions tieup on
"Roseanna McCoy" was planted in Seventeen
magazine as the opening gun in a crosscountry
department store ballyhoo by Samuel
Goldwyn Productions.
The two-page fashions article in the teenage
publication was arranged by the Goldwyn
offices with Lord & Taylor, New York
department store, a Fort Wayne, Seattle and
San Francisco firm. Tlae section mentioned
the film and introduced its teen-age star
Joan Evans.
The first local break was set in the Cincinnati
Post in a tieup with Mabley & Carew
store there. The store ran a full-page ad
saymg that a teen fashion council for the
store would be selected by Samuel Goldwyn.
The ad included mention of the film and
the opening date at the RKO Albee, along
with photos of Goldwyn, Joan Evans and a
scene from the film.
Staffers Go Collegiate
For Coed Double Feature
John Balmer, manager of the Paramount,
Long Branch, N. J., had his cashier and doorman
wear sweaters and Eton type "beanies"
to promote interest in his double feature of
"Mother Is a Freshman" and "Mr. Belvedere
Goes to College."
The lobby and theatre front were festooned
with pennants from different colleges. Cheerleader
megaphones were placed in strategic
locations in the lobby and under the marquee.
A dress shop specializing in teen-age girls'
clothes utilized a full window display, tying
in both pictures.
For "Family Honeymoon," Balmer promoted
a huge wedding cake, displayed it in
the lobby, and had a toy railroad running
around the display for animation. Stills and
special ad copy hooked up the display with
the title.
Promotes Magazines
James F. Steppello, manager of the James
Theatre, Utica, N. Y., tied up with the distributing
company of Reader's Digest to give
away 100 free copies of the Italian edition
of the publication, in conjunction with the
booking of an all-Italian program. The free
magazine offer was advertised in the theatre
lobby and in the James newspaper ads.
Some Exhibitors Are
Dumb like A Fox'
CLEARING HOUSE
THEATRE TICKETS
Prompt service. Special printed roll tickets.
100,000. $23.95; 10.000. $6.85: 2.000, $4.45.
Each change in admission price, including change
hi color. $3.00 citra. Double numbering extra
Shipping charges paid to 500 miles. Cash with
order. Kansas City Ticket Co., Dept. 9. 1819
Central, Kansas Cily. .Mo.
SIGNS
Easy Way to Paint Signs. Use letter patterns.
.\void sloppy work and wasted time. No experience
needed for expert work. Write for Iree samnles.
.lohn Rahn, B-1329. Central Ave., Chicago
51, ni.
THEATRE SEATING
Parts for all chairs. Send sample foi quotation.
Pensin Seating Co.. Chicago 5.
Patch-0-Seat cement. i''atching cloth, solvent.
etc. Fensin Seating Co.. Chic.igo 5.
Tiflhten loose ciiairs with Permastone anchor
cement. Fensin Seating Co.. Chicag6 5.
Chair supplies. Everything for theatre chairs.
Fensin Seating Co.. Chicago 5.
Used chairs, guaranteed good. .Advise quantity
wanted. Photographs mailed with quotation. Fensin
Seating Co.. Chicago 5.
No more torn seats: Kepair with the original
I'atch-.^-Seat. Complete kit, $6. General Chair
Co.. Chicago 22, 111.
Chair Parts: We rurnlsh most any part you require.
Send sample for price, brackets, backs
and seals. General Chair Co., 1308 Elston Ave..
Chicago 22. 111.
Many years In the seating business Is your
guarantee. Good used chairs are not too plentiful
but we have the pick. Full upholstered, panel
back and miiny other styles. We furnish proper
slope or level standards to fit your floor. All
size 18x21-lnch chairs. Our prices are lowest.
Write for exact photo and price. We furnish parts
for all makes. Send sample. Good quality plastic
coated leatherette 25x26-inci), all colors, 55c ea.
Chicago UseS Chair Mart, 829 South State St.,
Chicago 5. 111.
No more loose chairs: Get "Firmastone" Anchor
cement. $5 per box. General Chair Co.. Chicago
22. 111.
Seat Covers: Quality pre-cut leatherette 25"
by 20" at 65c each. Sewn covers with cloth
skirts, from 90c. Fred's Theatre Service, Vina.
Alabama.
Several thousai^d used opera chairs now In
stock. Can furnish any amount you request. Pull
upholstered back, insert panelback. hoxsprlng and
spring edge seat. Write for photo and -tate
amount and inclihe. We also manufacture 'lew
chairs. General Chair Co., 1308-22 Elston Ave..
Chicago 22. III.
Artificial leather. All colors, 50 In. wide, at
$1.25 yd. Samples on request. Commerclaleather.
116 MiMrlmac St.. Boston. Mass.
Theatre chairs, used. 6,000 In stock. $1.50 each
lip. With spring edge and box spring cushions,
Mith lull upholstered, panel and veneer backs.
1.000 u-Ileer chairs, 800 good backs, 3,500 A-1
spring cushions. 50c each. Write tor prices and
exact photographs. Immediate delivery. .Advise
how many you need. We export an.vwhere. Convenient
terms. Jesse Cole, 2565 McClellan Ave.
Phone Valley 23445. lietroit, Mich.
n.
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PLANNING a DRIVE-IN?
We can furnish lunction Box Post Lights with any
of our In-A-Cor speokers at a VERY SMALL additional
cost.
DRIVE-IN THEATRE MANUFACTURING CO.
729 BaltilDOie (Phone HA. 8007) Kansas Cily, Mo.
Upholstery Service: Chairs completely rebuilt.
We furnish all material necessary. $1.50 per
back, $1.50 per cushion. Have back or cushion
recovered free and be convinced. Write Albany
Theatre Supply Co., 1046 Broadway, Albany, N. Y.
Flash!! 474 excellent veneer portable folding
chairs, $3.50 each. Telephone, wire or write for
Chair Bulletin 15, showing closeouts on other
good used and rebuilt lots. Dept. C. S.O.S. anema
Supply Corp.. 602 W. 52nd St., New York 19.
^•**%,
46
OUTDOOR NOW SPECIALIZING'
REFRESHMENT IN REFRESHMENT
CONCESSIONAIRES SERVICE FOR
fKOM COAST ro COASr .
IRIVE-IN THEATRESy
Corp. JACOBS BROS.
T03MAIN ST. • BUFFALO. N. Y. • WA. 2S06
MDGROjP^
'iiON»^MD'
HYGIENIC PRODUCnONS.M
Aima^>e»>.mG\fME
BLPG. WILMINGTON. OHIO..-
— 244 —
400 theatre seats in good condition. Biiispring,
heavy veneer backs. Gilbert May. 220 Elraa St..
Cnrydon, Iiid.
Theatre chairs, many reconditioned. Trade your
veneers on cusiiion chairs. Lone Star Film Co..
Dallas. Tex.
MOIUi: CLASSIFIED ON
INSIDE BACK COVER
BOXOFFICE Showmandiser :: July 30, 1»
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Film Firm Purposes
Set Out in Papers
ALBANY—To provide funds, literary material,
services and other facilities for and
generally to aid and encourage the production
of motion pictures of every kind by
existing or newly created producing enterprises
in such manner as the board of directors
may authorize and approve were given
as purposes in incorporation papers recorded
by Schwartz & Frohlich, New York attorneys.
for the National Exhibitors Film Invest. ng
Corp.
Any action which may be incidental to the
stated purposes of the new corporation may
include the making of completion bonds and
other guarantees and commitments, foreclosure
of liens and other steps to protect
any investment, including the production of
any film, and to select and approve of a distributor
of any such motion picture.
A proviso, setting forth three limitations
to corporation powers, declares it shall not
have authority to approve or reject licenses
for exhibition of any films, to commit any
of its stockholders to exhibition of any motion
pictures, or to commit any producer or
exhibitor to license them for showing in any
particular theatre.
The corporation may acquire by purchase
or otherwise, and ovm, sell, assign or otherwise
dispose of shares of the capital stock,
rights, bonds or other securities and to sell,'
pledge or otherwise dispose of notes or other
obligatioiLs.
Provision is made for no fewer than thi-ee
or more than nine directors. The principal
office is to be located in the borough of
Manhattan. Meetings may be held outside of
New York state. Directors and officers of the
corporation do not have to be stockholders.
Directors named include Ev9:-ett A. Frohlich,
Mortimer N. Felsinger and Leonard Kaufman.
Mayor to Install ITOA Officers
NEW YORK—Mayor William O'Dwyer wiU
act as instaUation official at the 15th annual
installation dinner of the Independent
Theatre Owners Ass'n August 11 at the Astor
hotel.
FCC Denies Arguments
In KLAC Sale to WB
WASHINGTON—The Federal Communications
commission this week wi-ote "finis" to
the likelihood of an early decis.on on whether
the Paramount defendants will be allowed
to operate television stations.
The commission denied the petitions of
Mrs. Dorothy Schiff (Thackrey) and Warner
Bros, for immediate oral arguments and
a ruling before August 1 on the proposed
sale of KLAC-TV, Los Angeles, and two
radio stations to the film company.
The Warner agreement with Mrs. Schiff,
publisher of the New York Post Home News,
to buy KLAC-TV, KLAC and KYA, San
Francisco, from her for $1,045,000 expires
August 1, and Warners formally notified the
commission that it would not extend the
contract.
The commission said it would not be able
to hear arguments and render a decision by
August 1, and, anyway, oral arguments alone
would not be suff.cient to determine Warner
Bros.' qualifications as a licensee.
FINAL DECISION FACTOR
To determine these qualifications, g&id the
commission, full consideration must be given
to the effect of the company's states as a
defendant in an antitrust suit, in the light
of the Supreme Court decision in the Paramount
case.
The commission has repeatedly stated that
the Supreme Court ruling would be a factor
in its final decision on the qualificatipns of
the film company defendants as broadcasters,
but it has not taken any steps to air the
subject until July 13, when it announced that
hearings would be held on the Schiff-Warner
proposals, filed more than a year agp.
With the termination of the contract, there
will not longer be any basis for hearings in
this case—except in the highly improbable
event that Warners reverses its announced
decision and extends the agreement.
Elimination of delays like this and the resultant
discomfiture to applicants (Mrs.
Schiff told the commission that failure to
act by August 1 would leave her personally
liable for some $950,000 advanced by Warner
Bros, for work on KLAC-TV) is one of the
objectives of a bill reported last week by the
senate interstate committee.
The measure would reorganize FCC procedures
and functions, and is designed to
speed the handling of cases before it, and to
force it to act on applicat.ons instead of sitting
on them for an indefinite period, such
as it has been doing with the film company
applications.
'FAIR TIME LIMITS'
The bill sets "fair time limits" of three
months for final commission disposition of
nonhearing cases, and six months from the
final date of hearing on all hearing cases.
The commission would be required to report
to Congress all cases pending before it longer
than these periods, stating the reasons for
delay.
The bill
also would benefit the Paramount
defendants by virtually eliminating the possibility
of their blanket disqualification by
the FCC as television licensees.
The commission would retain the authority
to weight the effect of an antitrust violation
in considering an applicant's qualifications
for a broadcasting license, but it would
no longer have the authority to institute antitrust
proceedings of its own.
Under this section of the communications
act, the commission now has the power to
begin license revocation proceedings where
a licensee has been found guilty in court of
an antitrust violation but where the court
did not exercise its authority to order revocation.
The power of the courts to impose revocation
of a commission license as an additional
penalty for violation of the antitrust statutes
would not be impaired under the bill.
I ^ it I).
'
S«.'"
iifKroV"
Construction has been started on a theatre and shopping center
by Fred S. Kogod on a site at Piney Branch road and Flower avenue
m Taicoma Park, Md. Designed by John Zinlt. Baltimore architect,
tte theatre will contain 1,000 seats and will be known as the Flower.
Provision for television will be made. Plans provide for a large
parking lot. The project will include ten storerooms for a food
market, a drug store, a dry cleaning establishment and shops featuring
men's and women's wearing apparel and accessories. The project,
which is being built by the Roscoe Engineering Co., is expected
to be completed in December.
JiiltS*
OXOFTICE July 30, 1949
N
47

. . Louis
. . Perry
. . Norbert
. . Maurice
. . Max
. . Clyde
. . Walter
. . Other
BROADWAy
John Joseph, assistant to Howard Dietz, vis-
* ited Washington for conferences with
executives of MGM and Loew's in connection
with "Battleground," which was shown
to army officers a week ago .
Lieber,
head of RKO studio pubUcity, was here for
home-office conferences on new product . . .
Harpo Marx arrived from London and went
immediately to Detroit for the opening of
"Love Happy" (UAi at the Pal State Theatre.
He also was due to visit Milwaukee
and Chicago.
.
Richard DeRochemont, producer of March
of Time, anived on the He de France July
27 after ten weeks in Paris where he supervised
planning of MOT production for the
next year Lazar. vice-president of
Paramount International Theatres, is back
from Paris . .
MGM reprints
William B. Zoellner, head of
and short subjects sales, left
.
for visits to branches in New Haven, Boston,
Albany and Buffalo . . . Sam Siritzky of
Siritzky International Pictures Corp. left for
Paris to discuss American distribution of
French films.
Ruth Cosgrove has been named radio and
magazine contact for Eagle Lion by Leon
Brandt, national director of advertising, publicity
and exploitation. She has been associated
in the past with Samuel Goldwyn,
Robert Taplinger and George Evans . . .
Herbert Crooker, MGM publicity manager,
and Hal Burrows, head of the art department,
Virginia Mayo
left for vacations . . . and Michael O'Shea have returned to Hollywood
after short visits here . . . Patty Mc-
Queen, recently chosen "Doll of New Orleans"
because of her resemblance to Arlene Dahl,
is here as guest of Eagle Lion for radio and
television appearances and interviews . . .
Glenn Ford and Valli sailed to join director
Ted Tetzlaff in the French Alps where an
RKO picture will be made . Sosinki
of MGM's Pittsburgh office and his wife
vacationed here.
Charles Korvin, actor; Richard Kollmar,
producer, and Merle MUler, writer, took part
in a nationwide broadcast celebrating the
147th anniversary of the birth of Alexander
Dumas . . . Phil Cowan, formerly United Artists
trade press representative, has joined
Eagle Lion as trade news and syndicate contact
. N. Wolf of MGM spoke before
the Junior Chamber of Commerce in
Spokane on July 25, and the Lions club at
Wenatchee, Wash, on July 29 . . Jack Dunning,
.
cutter on "Battleground" (MGM), has
returned to Hollywood.
.
Shirley May France, who left for England
to try to swim the channel, has a tieup as
"amphibious press agent" for Edward Small
and "Black Magic," according to United
Artists. She is expected to make personal
appearances for the film, which opens dayand-date
in 400 cities August 19 . . . R. E.
Pierce, Altec sales representative in Boston,
visited New York E. Youngsteln,
Paramount national director of advertising,
publicity and exploitation, left for Hollywood
for a series of meetings with studio executives
on advertising campaigns for "The
Heiress" and "Samson and Delilah."
Al Kane, Paramount assistant eastern and
southern division manager, met with Maurice
Simon, Buffalo branch manager, in that city
during the week . Goodson. Paramount
Atlanta manager and co-captain of
the eastern and southern divisions in the
Gold Rush of '49 sales drive, was due here
over the weekend . Oberst, sound
technician, and Schuyler Sanford. assistant
cameraman, were en route to Rome to work
oh Hal Wallis' "September" . sailings
included Joseph H. Moskowitz, vicepresident,
20th Century -Fox; Frederick Lonsdale,
playwright, and Mrs. Irene Selznick.
Ai-rivals included Harry Brandt, theatre
owner; Charles Boyer and Harpo and Mrs.
Marx and son.
Tom Clark Is Not Expected
On Para., Griffith Cases
WASHINGTON—Attorney General Tom
Clark, named to fill the Supreme Court vacancy
left by the death of Justice Murphy,
will probably not participate in the Paramount
or Griffith cases if they get back to
the high court. Justices usually disqualify
themselves from sitting on cases with which
they were associated before being named to
the court.
Moderate Film Trade
Along Sunny B'way
NEW YORK—Business generally was moderate
as a result of perfect beach and park
weather over the weekend and the departure
of the visting and free-spending Lions.
"You're My Everything" set a mild pace during
its fu-st week at the Roxy. "Not Wanted"
opened above average at the Globe. Two
Walt Disney reissues, "Dumbo" and "Saludos
Amigos." were among the leaders when they
opened at the Gotham. Holdovers which
pulled customers were "The Great Gatsby"
at the Paramount and "Look for the Silver
Lining" at the Music Hall.
"Hamlet" still was selling plenty of tickets
during its 44th week at the Park Avenue and
so was "The Red Shoes" during its 40th week
at the Bijou. The new arrivals were "Come
to the Stable" (20th-Pox) at the Rivoli,
"Mighty Joe Young" (RKO) at the Criterion
and "The Window" at the "Victoria.
(Average Is 100)
Astor—Lost Boundaries (FC), 4th wk 95
Bijou—The Red Shoes (EL), 40th wk. of two-a-day 85
Capitol Any Number Can Play (MGM), plus
stage show, 4th wk 90
Criterion Calamity Jane and Sam Bass (U-I), 4
days of 2Tid wk 55
Globe—Not Wanted (FC) 105
Gotham—Dumbo (RKO), Saludos Amigos (RKO).
reissues 105
Loew's State—The Great Sinner (MGM), 4th wk 95
Mdyfair-The Big Steal (RKO), 3rd wk 100
Palace Alimony (RKO), plus 'stage show 105
Paramount The Great Gatsby (Para), plus stage
show, 2nd wk.- 105
Park Avenue Hamlet (U-I), 44th wk. of two-aday
90
Radio City Music Hcrll Look for. the Silver Lining
(WB), plus stage show, 6th wk 105
Rivoli—Take One False Step (U-I), 5th wk 55
Roxy You're My Everything (20th-Fox), plus stage
show - 110
Strand—The Fountainhead (WB), 3rd wk 70
Sutton—Quartet (EL), 18th wk 90
Victoria Home ol the Brave (UA), 11th wk 80
Tra(de
Steady in Baltimore
Despite Continued Heat
BALTIMORE—Continued hot weather kept
many persons out of the downtown district,
but trade at local first runs was fairly steady.
"One Woman's Story" at the Town chalked
up 108 per cent to set the pace for newcomers.
"Any Number Can Play," in a second round
at the Century, topp'ed holdovers with a rating
of 122 per cent.
Century—Any Number Can Play (MGM), 2nd wk...l22
Hippodrome Roughshod (RKO), plus stage show. .106
Keith's Calamity Jane and Sam Bass (U-I) 95
Mayfair Champion (UA), 4th wk 114
New—House of Strangers (20th-Fox), 2nd wk 98
Stanley—G-Men (WB), reissue , 97
Town—One Woman's Story (U-I) 108
Valencia ^Neptune's Daughter (MGM), 4th wk 97
UseA F/Z.MACK
IfiSPECIAL TRAILER
1^ To Help Put It Across !
F I L M A C K
CHICAGO 1327 S. Wabash Ave.
NEW YORK 619 West 54th. St.
NEW MIRROPHONIC SOUND
JOE
HORNSTEIN, Inc.
630 NinUi Ave.. N«w York City
Eric Johnston in Spokane
For a Short Vacation
WASHINGTON—Eric Jolinston, president
of the Motion Picture Ass'n of America, is in
Spokane for a "two or three week" vacation.
He left Washington by plane Wednesday, and
MPAA officials said they did not expect him
back untU after the middle of August. There
was still doubt when he left as to whether
he would stop in Hollywood before he comes
back.
Paige Subs at Music Hall
NEW YORK—Raymond Paige, radio, film
and symphonic music conductor, has been
appointed guest conductor of the Radio City
Music Hall orchestra during the vacation of
Alexander Smallens. He will direct the
music for the show which will open August 4.
'Beach' Paces First Runs
At 107 in Buffalo
BUFFALO—"The Gii-1 Prom Jones Beach"
led in a listless week here. Hot weather returned
after a brief respite. "House of
Strangers" was fair at the Buffalo and "The
Fountainhead" held up fairly well in a second
week at the Hippodrome.
Buffalo-House of Strangers (20th-Fox); The Daring
Caballero (UA) 96
Great Lakes—The Girl From Jones Beach (WB);
The Fan (20th-Fox) 107
Hippodrome—The Fountainhead (WB), 2nd d. I.
wk 91
Lafayette The Doolins of Oklahoma (Col); Lady
at Midnight (EL) 83
Teck—Africa Screams (UA); Streets of San Francisco
(Rep), 2nd d. t, wk 79
20th Century—Mighty Joe Young (RKO); Trouble
Makers (Mono), 2nd d. t. wk
86 i'
THE IDEAL THEATRE CHAIRS
JOE HORNSTEIN has them
48 BoxorncE July 30, 1949

V.y-'
He gives shape to things to come...
HIS the ability to see each script through
the camera's eye ... to picture with brush
and pencil the story's dramatic highlights
. . . and, finally, to shape sketches
into settings of authentic merit.
He is the screen's art director, at once
responsive and responsible. Not only
must he be sensitive to the mood of the
story
giving full consideration, as well,
to the personality of the star . . . but
also he must be constantly aware of the
practicalities of motion picture production,
be able to work closely with scores
of crafts within and without the studio.
Above all, the art director knows the
importance of the faithful reproduction
of the values he creates ... an assignment
he is well content to see competently
handled
by Eastman's famous family of
motion picture films.
EASTMAN KODAK COMPANY
ROCHESTER 4, N. Y.
J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE • CHICAGO • HOLLYWOOD
J* 30, IK BOXOFFICE :: July 30, 1949 49

. . . Gene
•
Along New York's Filmrow
.By
n NEW THEATRE, the Roosevelt, was
opened Thursday (28) at Hyde Park,
N. Y. The 600-seat house is operated by
Phil Eisenberg. Sidney Cohen, Elliott Roosevelt
and Faye Emerson Roosevelt. The coowners
gave a dinner to mark the opening.
New York branch managers and sales personnel
were among those invited . . . Ira
Michaels was to replace Don Kranze as New
Jersey salesman for Eagle Lion on August 1.
Michaels resigned from Selznick Releasing
Oi-ganizatlon on July 29. He had been handling
the New Jersey and upstate areas.
Clarence Eiseman, district manager for
Warner Bros., spent part of his vacation at
T.mberdoodle lodge, Lake Placid, as a guest
cf Frsd Schwartz, vice-president of Century
Theatres. Eiseman now is at Saranac Lake
... It was reported that Harry Brandt's
Wakefield Theatre in the Bronx will receive
day-and-date clearance with the Loew's theatres
in that borough. Brandt's Mosholu
Theatre, also in the Bronx was among the
first independents to get day-and-date runs
with Loew's early this year.
. . .
Myron Sattler reported that the New York
Paramount branch was in fourth place for
consolidated standings on all national sales
at the last official check. The percentage
of sold possibilities was 80.62. Eddie Bell
and Phil Isaacs of the New York branch
were among the leading Paramount salesmen
The Film Center Bldg. had a fire drill
Tuesday (26).
Vacation news: Harold Forma of the Windsor
Theatre, Manhattan, returned from a
two-week trip to Cape Cod and Cape Ann . . .
Dave Klein, MGM booker, left July 29 for
a motor trip to Florida . . . Dick Lubin, also
of MGM, left for the seashore the same day
. Lou Allerhand, MGM branch manager for
New Hampshire and to Canada during the
latter part of the month.
. .
New Jersey, will .spend the first two weeks
in August upstate . . . Moe Rose, MGM
booker for New York City, will motor to
More about vacations: Faye Starr, New
Jersey booker for Eagle Lion, and Zelda
Rosenberg of the L shipping department
were out of town . . . Tommy Goff, Brooklyn
CLASS DISTRIBUTION FOR
THE ENTIRE SOUTH — thru
ATLANTA: Aslor, W. M. Richordaon
(3) 163 Walton St., NW
DALLAS: Jenldns & Bourgeoia, Aator
(1) Harwood & Jackson Streets
NEW ORLEANS: Dixie. R. A. (Bob) Kelly
(13) 218 S. UbertY
Ramp Identification
SAVES TIME
DRIVE-IN THEATRE MFG. CO
WALTER WALDMAN.
Lights
ELIMINATES CONTUSION
729 Baltimore
K. C. Mo.
"Voice of Theatre Speakers"
JOE HORNSTEIN has them!
booker for Universal-International, returned
from his vacation . . . Mel Sherman, print
booker for the same company, still is enjoying
his two-week holiday . . . Eileen Coyne,
also of EL, was back at work.
Al Mendelson, New Jersey booker for
20th-Fox, was on vacation . . . Ann Jones,
secretary to Sam Diamond, 20th-Pox branch
manager, left for Great Harrington Friday
Newman and Rita Klie, both of
Paramount, still are out of town . . . Herb
Pickman, Warner Bros, field man for the
New York territory, had a reunion with
Charles Taylor, director for the Paramount
theatres in Buffalo, who was in town for
the 20th-Fox merchandising meeting of ad
and publicity directors.
other Filmrow visitors: Bill Didsbury,
Didsbury Theatre, Walden, N. Y.; Al Mac-
Kennan, Albermac Theatre, Pawling, N. Y.;
Milton Coleman, State Theatre, West Orange,
N. J.; Irving DoUinger, Independent Theatre
Service; Irving Renner, Endicott circuit;
Tony DiSabato, Park Theatre, South Plainfield;
L. Basser, Europa Theatre, New Brunswick;
Harold Klein, J. J. Theatres, and Seymour
Florin and Sonny Liggett, Liggett-
Florin booking service . . . Phil
the RKO exchange at 3:30 p.
Hodes closed
m. Wednesday
(27) because of the heat.
DeMille Off With Circus
To Get Film Atmosphere
NEW YORK—Cecil B. DeMille and members
of his staff will travel with the Ringling
Bros.-Barnum and Bailey circus for three
weeks to absorb atmosphere for "The Greatest
Show on Earth," his next Paramount
picture. They will be with the circus during
its three-day stand in Chicago August 5-7
and the next two days in Milwaukee. The
itinerary then will be Sheybogan, Oshkosh,
Madison, Winona, Eau Claire and Marshfield,
Wis.; Duluth and Bemidji, Minn., and Grand
Porks, Devil's Lake and Minot, N. D.
New York lATSE Unions
Convening at Syracuse
NEW YORK—The annual convention of
lATSE District 10, composed of local unions
throughout New York state, will be held
July 31 at the Syracuse hotel, Syracuse, one
day before the opening of the New York
State AFL convention in that city.
James J. Brennan, fourth vice-president,
has been named by Richard F. Walsh, president,
to preside at the convention. H. Paul
Shay of Local 289, Elmira, is secretary-treasurer
of the district. Tom Murtha of Local
4, Brooklyn, heads the legislative committee.
'Patch' Gets 338 Dates
NEW YORK—"The Great Dan Patch" has
been booked into 338 situations in the first
three or four weeks of its availability, according
to Fred M. Jack, UA western general
sales manager. The Indianapolis exchange
has 134, Minneapohs, 100, Chicago 64, and
Milwaukee 40.
Paramount Field Men
Told Latest Methods
NEW YORK—New approaches to sales and
promotion were the theme at a series of meetings
with the five Paramount division managers
and other executives which was opened
July 28 by A. W. Schwalberg, vice-president
and general sales manager. There was specific
discussion of plans for "The Heiress,"
William Wyler production; the "Gold Rush
of '49 Sales Drive," which opens Labor Day,
and a preview of advertising campaigns for
Cecil B. DeMille's "Samson and Delilah," Hal
Wallis' "My Friend Irma" and "Rope of
Sand," "Top O' the Morning," "Song of Surrender"
and "Red, Hot and Blue." The meetings
were scheduled to run through the
weekend.
The division managers were: Hugh Owen,
eastern and southern division; H. H. Goldstein,
mideastern; J. J. Donahue, central;
M. R. Clark, south central, and George A.
Smith, western. Home office executives participating
were Barney Balaban, president;
E. K. O'Shea, assistant general sales manager;
Russell Holman, eastern production
manager, and Max E. Youngstein, national
director of advertising, publicity and exploitation.
'Sword' Art Completed
NEW YORK—Roy Besser,
magazine illustrator,
has completed a series of five portraits
of the leading characters in "Sword
in the Desert" (U-I), a film about Palestine
immigration. The portraits will be used for
the advertising and exploitation campaigns.
The pictures show Dana Andrews, Marta
Torn, Stephen McNally, Jeff Chandler and
Liam Redmond in their roles.
James Lees Net Lowered
BRIDGEPORT, PA.—Net earnings of $1,-
860,039 are reported by James Lees & Sons
Co. for the six months ending July 2. This
is equivalent to $2.2'l per share on the common.
For the first half of 1948 the net was
$2,311,056, or at the rate of $2.76 per share_
on the common. ;
Preview Catskill Theatre
CATSKILL, N. Y.—A special preview of
the new Catskill Theatre was held here Friday
night by owner Sam Rosenblatt for representatives
of industry, the clergy and civic
leaders. Regular shows will commence Saturday.
The 600-seat house cost $170,000 to
erect.
Walter Gould Resigns
NEW YORK—Walter Gould, who resigned
as United Artists foreign manager July 17,
was guest of the company's foreign department
at a Club 21 luncheon Friday (29).
Gould is about to start his own business.
Balaban Flies to Europe
NEW YORK—Barney Balaban, Paramount
president, flew to Europe Fi-iday (29) to join
Ma-s. Balaban and his two youngest children,
Judith and Leonard, for a vacation on the^
Fi-ench Riviera.
$
50
BOXOFFICE :: July 30, 1949

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'Stable' Opening
YORK—"Come to the Stable" C20th-
Pox) was given an elaborate premiere at the
Rivoli Theatre Wednesday night (27) with
an array of notables and two distinct novel-
ties.
was the first premiere to be put on a
network and it was the first to
have a 50,000-watt bulb on the marquee. The
bulb could be used only intermittently, because
it generated so much heat.
Also present were nearly 50 out of town
and local exploitation and publicity experts
in town for a three-day conference on showmanship
at the 20th Century-Fox home office
under the chairmanship of Charles Einfeld,
director of advertising, publicity and exploitation.
MANY COUNTRIES REPRESENTED
Consuls general from many countries were
present, as were city officials, including the
five borough presidents and members of the
city council.
The television and radio activity started
at 8 p. m. The DuMont network assigned
Wendy Barrie to do the comment and interview
celebrities as they entered. The New
York outlet was WABD. Others connected
with it were: WFIL-TV, Philadelphia;
WAAM, Baltimore; WTTG, Washington;
WNAC-TV, Boston; WNHC-TV, New Haven;
WGN-TV, Chicago; WJBK-TV, Detroit;
WEWS, Cleveland; WDTV, Pittsburgh;
WSPD-TV, Toledo; WBEN-TV, Buffalo:
WICU, Erie; WHAM-TV, Rochester: WTVR,
Richmond; KSD-TV, St. Louis; WTMJ-TV,
Milwaukee; WRGB, Schenectady; WDEL-TV,
Wilmington, and WGAL-TV, Lancaster.
A video transcription of the activities was
shown the following day via Kinescope at the
merchandising meeting at the 20th-Fox home
office.
WINS COVERS OPENING
Station WINS, with Martin Starr, commentator,
covered the opening for the metropolitan
area.
Those irom out-oi-town invited to the screening
included: Gerry Atkins, Warner Bros., Albany: Emil
Bernstecker, Tennessee Theatres, Knoxville: Ollie
Brooks, Butterfield circuit, Detroit: Lou Brown,
Loew's Poli circuit, New Haven; Russ Brown, Hatn-
Theatres, Portland, Ore-: Harry
New England Theatres, Boston; Miss H.
Fox Wisconsin, Milwaukee; Tom Cleary,
Theatres, Montreal; Dorothy Day, Cen-
States, Des Moines: Russ Eraser, Tri-fftates,
Des Moines: Harry Freeman, Fox Theatre, Philadelphia;
Charles Freeman, Cooper Theatres, Oklahoma
City; Helen Garrity, Inter-Mountain, Salt Lake City:
Vic Gauntlet, Hamrick-Evergreen, Seattle; Alice Gorham.
United Detroit Theatres: Ken Hoel, Harris
Amusement Co., Pittsburgh: Bernie Hynes, Denver
Theatre, Denver: Bob Johnston, Fcmchon & Marco,
St. Louis; Norman E. Kassel, Eseaness Theatres,
Chicago; Senn Lawler, Fox Midwest, Kansas City;
Paul Levi, American Theatres, Boston; Morris A.
\ Mechanic, New Theatre, Baltimore.
i
Seymour Morris, Schine circuit, Gloversville; Seymour
I j
Peiser, Fox West Coast, Los Angeles; Howard
I ) Pettingill, Florida State Theatres, Jacksonville; Tom
I Read, Georgia Theatre Co., Atlanta; Fay Reeder.
I Fox West Coast, San Frcmcisco; Roger E. Rice,
Griffith Theatres, Oklahoma City: Emmet Rogers,
j
Tivoli Theatre, Chattanooga; Sonny Shepherd,
Theatres, Miami; Bette Smith, Fox Theatre,
Detroit: Harry Spiegel, Comenord Theatres,
Scranton; FrcCnk Starz, Interstate circuit, Dallas;
Charles Taylor, Great Lakes Theatre, Buffalo; E. E.
Whittaker, Georgia Theatres, Atlanta; Dan Wilkinson,
Neighborhood Theatres, Richmond.
Kew Yorkers attending
dud ad men. They were:
included both circuit men
Harry Mandel, RKO Theatres;
Ernest Emerling, Loew's Theatres; Harry Goldberg,
Warner Bros.: Edgar Goth, Fabian Theatres:
Nick John Matsoukas, Skouras Theatres; Harold
Rinzler, Randforce Amusement Co.; Emanuel Frisch,
Randforce; Irwin Gold, Rcfndforce: Al Florsheimer,
Walter Reade Theatres, and Isabelle Austin, Roxy
Theatre.
Field men of 20th-Fox present were: Eddie Yarbrough,
San Francisco; Eddie Solomon, Chicago;
Jimmy Gillespie, Dallas, and Sam Glctsier, Toronto.
WASHINGTON
Variety Club Tent 11: A buffet meeting was
held in the Willard hotel by the welfare
awards committee to discuss the 1949 drive.
Fred S. Kogod, chairman, and Wade Pearson
and Morton Gerber, assistants, were in
charge . Pruett, club steward, returned
from his vacation, looking hale and hearty
New associate members elected by the
. . .
board of governors include Norman G. Cohen.
New Central Fuel Co.; Dr. Julius Epstein
physician, and Philip Lustine, Lustine-Nicholson
Motor Co. . D. Golden, chief
of the motion picture photographic branch
of the Department of Commerce who is attending
conferences in Europe this summer,
writes that he and his wife are having an
enjoyable t.'me. They expect to return to
Washington early in September.
. . . "Angle"
. . .
. . .
Warner Theatres short subject booker
"Buster" Root is vacationing
Ratto, Loew's Palace manager, is away
Bernard Lust, Lust circuit, his wife and two
sons are vacationing in Bridgeport, Conn.,
home of Mrs. Lust's parents There was
a small fire in the Tivoli Theatre, which
necessitated closing the house for one night
Lyric Theatre, Occoquan, Va., will
close permanently August 1.
The Ira Sichelmans, 20th Century-Fox, are
entertaining Mrs. Jack Sichelman, Jesse
Sichelman and son Allen at their cottage in
Glenn Norris' secretary
Ocean City, Md. . . .
Mary Claspell is getting ready for her vacation.
Husband Bill, who is with Clark Film,
Eugenia Stevens is the
will vacation also . . .
new booker's clerk at 20th Century-Fox . . .
Bookkeeper Anna Sknerski is vacationing . . .
JVLi-. and Mrs. Joe Cohan have returned from
a two-week vacation in Atlantic City.
At Columbia, film inspectors Margaret
Cain and Bessie Murdock are vacationing .
You can tell that Sally Zeoli Myers is a
newlywed. Husband Sammy accompanies her
to the office every morning . . . Elsie Baldson
will become a grandmother in September.
Sindlinger & Co. Elects
Officers and Directors
PHILADELPHIA—Albert E.
Sindlinger was
elected president of Sindlinger & Co., Inc.,
operators of Radox, at the annual meeting
of stockholders July 19. Thomas M. Searles
was named executive vice-president and
treasurer and Robert Wolf was named secretary.
Ralph A. Bard of Chicago was elected
chairman of the board of directors and Paul
Raibourn. Paramount vice-president, of New
York, was named a member of the board.
Others on the board are: Sindlinger, Searles,
Wolf and Harold R. Reiss of Philadelphia:
Henry Isham and Robert Betten of Chicago
and Dr. Albert F. Murray of Washington.
Sindlinger, Bard and Searles were elected to
an executive committee and Sindlinger, Reiss
and Dr. Murray were elected to the engineering
committee.
Plans for expediting the automatic operation
for Radox were put into action at a
recent board meet'ng and it is now possible
for Radox to expand to other cities. The
board also set up a radio-television industry
advisory board of personalities in the radiotelevision
field to advise on expansion plans
and the use of Radox ratings.
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BOXOFnCE
:: July 30, 1949
51

. . . Reissues
. . Ernie
Virginia Mayo and Michael O'Shea
At Albany 'Jones Beach' Send-Off
Virginia Kayo, star of "The Girl From Jones Beach," being received at the
executive chamber in Albany by Gov. Thomas E. Dewey during a visit to the city
for a personal appearance at the Strand in connection with the local premiere of
the picture. Left to right: Michael O'Shea, film star, and Miss Mayo's husband;
Miss Mayo; Governor Dewey and Charles A. Smakwitz, Warner Theatres zone manager.
ALBANY—Praising motion pictures as "the
finest moderate-priced entertainment in the
country" Virginia Mayo spolce to fans over
station WABY during a personal appearance
here in connection with the premiere of "The
Girl From Jones Beach."
Miss Mayo and her husband Michael
O'Shea appeared at the Strand for a one-day
stand. Ttt'o performances were arranged by
Charles A. Smakwitz, Warners zone manager,
and Al LaFlamme, manager of the Strand,
In order that the overflow crowd which gathered
for the first show could be accommodated.
O'Shea, speaking for both, expressed appreciation
to the patrons and declared it was
a "good thing for stars to get around the
country and see the fans."
As a part of her stage appearance. Miss
Mayo presented prizes to queen Elsa Brill and
her court of three, who reigned over a bathing
beauty contest. The contestants had
been chosen by audience applause the night
before. ..
ALBANY
The new 600-seat theatre erected by Sam
Rosenblatt in Catskill was to be opened
July 29 with a dedicatory program in which
civic officials were to participate . . . Al
Suchnian, SRO assistant general sales manager,
was a visitor . . . Mrs. Jack Goldberg,
wife of the MGM branch manager, sustained
a broken right wrist in a recent fall . . .
Eddie Ruff, former Paramount branch manager
here and now district head for Motion
Picture Associates in Boston, visited friends
here.
. .
The Rivoli at Schenectady has been sold
by Jules Perlmutter to the Eddy brothers,
new to the theatre business . Wolfe
was reported to have planned reopening of
the Avalon in Lowville in about ten days
of "The Trail of the Lonesome
Pine" and "Geronimo" were to be shown at
the Grand . Arthur Treacher, film player,
was a visitor here while on the way to
While in the city, the stars attended a reception
and accepted a key to the city at the
city hall with Senator Peter J. Dalessandro
presiding in the absence of Mayor Corning.
During a meeting with Gov. Thomas E.
Dewey in the executive chamber at the capitol,
Miss Mayo and the governor discussed
their appearances on the screen. Governor
Dewey told the film star he "did not particularly
like" his newsreel shots.
The husband-and-wife screen team were
provided with a marine corps of honor and
two special automobiles during their stay
here. They flew to New York following their
appearance at the Strand.
Among those attending the reception were
Smakwitz, Jerry Atkin, Jim Faughnan, Joe
Weinstem and Sylvia Closson of the Warners
organization; George O. Williams, managing
editor of the Times-Union; Clif Bradt,
film critic for the Knickerbocker News; Edgar
S. Van Olinda. critic on the Times-Union
and representatives of stations WABY,
WROR, WXKW, WGY and WRGB.
Saratoga for a guest appearance in
Spirit."
•Blithe
Leonard L. Rosenthal, film buying coun-
. . The
selor for Upstate Theatres, Inc., and his
wife spent the weekend out of town .
Warner club held an annual outing Wednesday
1 27 1 at the Grand for officials of veteran
and patriotic organizations, clergymen and
newspaper and radio writers . . Jules Lapidus.
.
Warner eastern division manager, and
Ed Henchey, circuit contact representative.
were visitors here.
New air conditioning equipment at Warners'
Troy, installed at a cost of approximately
Prank Wieting,
$50,000, was in use . . . operator of the Park at Cobleskill. was a
"The Red Shoes" was being
Filmrow visitor . . .
shown at the Congress in Saratoga at ad-
Radio advertising is being
vanced prices . . .
used by the Fabian-Hellman circuit to exploit
the Mohawk and Saratoga drive-in
theatres.
Anglo-U.S. Meeting
Called 'Dead Issue'
WASHINGTON—The Motion Picture Ass'rjj
of America last week drove a few more nails 4
into the coffin of the Anglo-American Film'
Council. An announcement made simultanjj
eously here and in London said that the twc;
key features of the April agreement woul(
not be put into effect, and that the nexi
meeting of the council would again be post-1
poned.
1
Neither announcement was particular!;'
startling. They merely made official wha'
had long been rumored and said "off the rec
ord."
The two features which will not be puf
into effect are those guaranteeing that th

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Monogram to Convene
In Chicago August 6
HOLLYWOOD—Pioduction plans for 1949-
50 will be revealed, and sales policies will
be determined for the coming year at a
meeting of Monogram's top executives, franchise
holders and branch managers, set for
August 6, 7 at the Drake hotel. Chicago.
Attending from the west coast will be President
Steve Broidy; Harold Mirisch. vicepresident:
Harold Wirthwein, western sales
manager: Howard Stubbins and Mel Hulling,
west coast franchise holders: and L. E. Goldhammer,
eastern sales manager, who will be
in Hollywood for huddles with Broidy prior
to the meeting.
Attending from New York will be Edward
Morey, vice-president: M. R. Goldstein, general
sales manager, and Lloyd Lind, supervisor
of exchanges. J. A. Prichard, southwest
division manager headquartered in Dallas,
and Sol Francis, midwest sales manager
from Des Moines, will also be on hand, as
will franchise holders including Arthur C.
Brombei-g, Atlanta: William Hurlbut, Detroit:
Herman Rifkin, Boston: Harry Berkson,
Buffalo; Charles W. Trampe, Milwaukee:
Irving Mandel, Chicago: Ben Williams,
Pittsburgh: Nate Schultz, Cleveland, and
George West, Cincinnati.
In addition, branch managers of all the
31 Monogram exchanges in the U.S. will be
in attendance.
Chilean Wins Rank Drive
By U-I in So. America
NEW
YORK — Universal-International's
Chile office, managed by Raul Viancos, has
won the recently ended Latin American drive,
according to Joseph H. Seidelman, head of
foreign operations. Viancos will leave soon
for London where he will be the guest of the
J. Ai-thur Rank Organization. The drive began
January 1 and ended June 30. It was
confined to Rank product. Among the pictures
included were: "Bad Sisters," "The
Brothers," "Corridor of Mirrors," and "Hamlet."
Three September Meetings
Scheduled by Republic
NEW YORK—Three Republic sales meetings
have been scheduled for September by
James R. Grainger, executive vice-president
of Republic Pictures. The first will be
Wednesday and Thursday, September 7, 8,
at the North Hollywood studio. The second
will be at the Blackstone hotel, Chicago, and
the third in New York, The dates have not
been set. Herbert J. Yates, president, will
speak at all three meetings. Branch managers
and home office executives will attend.
Four Early DeMille Films
Sought for Cannes Event
PARIS—The committee in charge of the
annual film festival at Cannes has asked
Cecil B. DeMille for permission to screen
four of his early productions. The pictures
selected are: "The Squaw Man," made in
1913 as DeMille's first film: "The Cheat,"
produced in 1915: "Male and Female," made
in 1919, and "The Ten Commandments,"
made in 1923.
NBC Takes Over Belasco;
Makes 11 Radio-TV Spots
NEW YORK—The Shuberts, owners of
the
Belasco Tlieatre, long established as a legitimate
theatre, have leased the house to the
National Broadcasting Co. for the broadcasting
of radio programs for the next three
years. This makes the seventh former legitimate
house currently leased for radio shows,
the others being the Avon, Longacre, and
R,itz, in the west 40s, and the Guild and Hammerstein,
in the 50s.
Michael Myerberg, owner of the Mansfield
Theatre on west 47th street, is negotiating with
\VPIX, the Daily News television station,
for the lease of the house for television
broadcasts. Four other former legitimate
theatres now being used by television interests
are: the Adelphi, now known as the
DuMont Television Playhouse: the International,
the Playhouse and the Maxine Elliott.
However, all of these, except the Playhouse
on west 48th street, are outside the T.mes
Square district.
With the closing of the Belasco Theatre
deal, only 29 theatres are still available for
legitimate play bookings, compared to close
to 60 playing legitimate in the late 1920s.
All the former legitimate theatres directly
facing Times Square, except the Empire,
Broadway and Winter Garden, are now first
run film houses. However, the latter two reverted
to legitimate plays last year after
several years as first run film theatres.
Sees Ultra Short Waves
For TV Two Years Away
NEW YORK—Ultra-high frequency use for
television is still three years away, declared
William Balderston, president of Philco, at
a dealers convention in the Waldorf-Astoria
early last week. Hearings on the desirability
of assigning channels for this type of service
have been called dui-ing August by the Federal
Communications commission.
Balderston said the ultra-high frequencies
would provide the only way in which some
small communities can get television service.
He advocated a requii-ement by the FCC,
so that when color television comes in it will
have a gadget for use on the 2,000,000 present
receivers which will permit these receivers
to receive the color pictures in black and
white.
Two Venezuelan Players
To Get Trips to U.S.
NEW YORK — Two Venezuelan
amateur
baseball players will get a chance to visit the
United States, meet President Truman,
Jackie Robinson and other members of the
Brooklyn Dodgers, through a benefit premiere
of MGM's "The Stratton Story" at the
Avila Theatre, Caracas, Venezuela.
The showing is sponsored by the U.S. Embassy
and the North American Ass'n of
Venezuela and the proceeds will be donated
to bettering international relations through
sports.
O'Connell in Venezuela
NEW YORK—Richard F. O'Connell has
succeeded Moe Rotman as manager in Venezuela,
according to George Weltner, president
of Paramount International Films. Robert
L. Graham, assistant to division manager
A. L. Pratchett, is in Caracas handling the
change in personnel.
Lining Up Program
For SMPE Session
NEW YORK—Many well-known leaders in
the technical and scientific branches of the
industry will take part in the program of the
66th semiannual convention of the Society
of Motion Picture Engineers to be held at
the Hollywood-Roosevelt hotel, Hollywood,
October 10, according to William C. Kunzmann,
convention vice-president.
S. P. Solow, chairman of the Pacific Coast
section, is in charge of local arrangements.
Watson Jones is chairman of the hotel housing
and reservations committee, and Herbert
Griffin is in charge of transportation.
N. L. Simmons, chairman of the papers
committee, has requested all authors planning
to present papers that their titles and abstracts
should be in the hands of Lorin Grignon,
vice-chairman of the papers committee,
by August 15, if they are to be included in
the convention program.
Authors' forms are available from N. L.
Simmons, 6706 Santa Monica Blvd., Hollywood:
Grignon, 20th Century -Fox, Beverly
Hills; J. E. Aiken, 116 North Galveston St„
Arlington, Va.: E. S. Seeley, Altec Service
Corp., 161 Sixth Ave., New York: R. T. Van
Niman, 4501 Washington Blvd., Chicago, and
H. S. Walker, 1620 Notre Dame St., W., Montreal.
Other chairmen of the convention are:
Harold D. Desfors, publicity: C. W. Handley,
registration and information: J. P. Livadary,
luncheon and banquet; Lee Jones, membership
and subscriptions: Mrs. Peter Mole,
ladies reception committee; Lloyd T. Goldsmith,
public address system; R. H. McCullough,
35nun projection, and H. W. Remer'
scheid, 16mm projection.
Business Bad in Far East,
Says Eastman Kodak Man
NEW YORK—Market conditions in the
Far East are not satisfactory, says G. A. R.
Mergard, manager for Eastman Kodak at
Singapore, who is*>now in the United States.
"Singapore and Malaya have been in a
state of emergency for the past 11 months,"
he says. "Food rationing is still in effect.
Items such as butter, fats and sugar are
scarce. The official rice allocation for
Asiatics is well below actual requirements,
necessitating purchases of black market rice
for daily consumption.
"The market for photographic supplies is
hindered by a lack of U.S. dollars, as in;
many other countries. This makes it prac-i
tically impossible for Orientals to buy the^
more expensive types of equipment."
!
Japs Learn Democracy
From American Pictures
NEW YORK—Democracy in Japan is being
fostered by American films, state!
Makoto Hori, member of the Japanese house
of councillors, in a letter to Gen. Douglas
MacArthur.
"American motion pictures," the lettei
states, "are proving an important social force
in edifying the Japanese nation. By presenting
aspects of American democracy iT.
a way we can all understand, these films are
giving our people a better understanding ol
America and an insight into the better way 01
life in a democratic society."
54 BOXOFHCE :
: July 30. 194£l

NEWS AND VIEWS THE PRODUCTION CEINTER
(Hollywood Office—Suite 2iy at 6404 Hollywood Blvd.: Ivan Spear, Western Manager
)U
IM
nioiii
!
i
SWG Approves Setup
Of League TV Group
HOLLYWOOD — A television formula
reached in New York by the Authors' League
to handle all writers' problems in the new
field has been described by the Screen Writers
Guild as being "eminently satisfactory."
The SWG's representatives, Oliver H. P.
Garrett, Valentine Davies and Ernest Pas-
. cal, returned from a two-day Manhattan
conference with spokesmen for other crafts
under the Authors' League aegis and reported
they had been completely successful in gaining
acceptance of the SWG's demands for
the formation of a TV committee by the
league.
Of 26 committee members, split between
the east and west coasts, the SWG will furnish
eight—seven for the west, one for the
east. The new video committee first will
concern itself with the question of minimum
wages in the TV field and then will open
bargaining negotiations with employers.
* « *
A new series of 39 video shorts will be
launched by Henry B. Donovan, president of
Telemount Pictures, upon his return from
an eastern trip, where he will confer with
local and regional sponsors for 13 productions
which have already been completed in
the "Magic Lady and Boko" series. Donovan
has established the Telemount Music Publishing
Co. as an adjunct to his television
organization and is now in the process of
turning out 13 songs for use in future films.
* * »
Here to compare west and east coast production
techniques in the video and industrial
film field is Maurice Masters of the Master
Motion Picture Co. of Boston. He produces
educational, industrial and TV subjects In
New England.
* *
LeRoy Prinz, veteran film dance director,
will plunge into TV production this fall
when, in association with Louis Lewyn, he
will turn out a series of 30-minute programs,
"Spotlight Parade," to star Jerry Colonna
and Robert Alda. A live show at its point
of origination, Station KLAC-TV, "Parade"
will be "cinemascoped" on film for use on
other video outlets. The "cinemascope" device
has been developed by KLAC-TV and is
claimed by the station to be an improvement
over standard kinescoping processes.
Housman Returns to RKO
HOLLYWOOD—Producer John Housman
has returned to RKO to begin preparation
on a new starring vehicle for Cary Grant,
an untitled original scheduled for an autumn
start.
SIGNED AND SEALED — President
Malcolm Kingsberg of RKO Theatres
made a flying trip to Los Angeles to affix
his signature to the final papers transferring
control of the Pantages Theatre,
first run Hollywood boulevard showcase,
to the RKO circuit. Waiting to add his
signature to the deal is Rodney Pantages,
who had been managing director
of the property. For many years the
Pantages had been operated as a daydate
partner with RKO's Hillstreet in
downtown Los Angeles under a pooling
arrangement with the Pantages family.
That day-date arrangement will be maintained.
SPG to Bolster Fund
With Radio Program
HOLLYWOOD—As a means of swelling its
welfare fund, the Screen F>ublicists Guild is
packaging a radio show, Hollywood Star-
Makers, to be written, directed and produced
by the film drumbeaters for possible network
sponsorship. Carl Post has been named
chairman of a committee handling the venture,
with Jane Lait and Bob Rains, aides.
Meantime those publicists favoring affiliation
with the lATSE unloosed another broadsde
against the independent SPG, blasting
what it terms "machine" rule by Milton Gottlieb,
the SPG business manager, and accusing
Gottlieb of promoting "subversive ideologies"
within the organization. A National Labor
Relations Board election to determine jurisdiction
over studio publicists is impending.
Goldwyn Signs Lew Kemer
HOLLYWOOD — Samuel Goldwyn has
signed Lew Kerner as executive talent director.
Kemer checks into the post immediately.
Kansas City Opening
Aided by Film Stars
HOLLYWOOD—Headed by Jane Russell,
a group of Hollywood film personalities assisted
in ceremonies opening the new $500,-
000 RKO Missouri Theatre in Kansas City
July 26, with the premiere of "She Wore a
Yellow Ribbon," the John Ford-Merian C.
Cooper Technicolor presentation distributed
by RKO. Others taking part in the opening
included Ben Johnson, Harry Carey jr.,
George O'Brien. Gordon MacRae and Alan
Hale. "She Wore a Yellow Ribbon," which
stars John Wayne, Joane Dru, John Agar,
Johnson and Carey, will not go into general
distribution until October.
Pursuing a new policy of holding sneak
previews outside Hollywood MGM held a
surprise showing of "Battleground" at Loew's
72nd Street Theatre in New York City, the
first time in more than a decade that the
studio has flown a work print of any forthcoming
release for a New York sneak. The
event marked the turnout of the company's
top executives, including Nicholas M.
Schenck, president of Loew's, Inc.; Louis B.
Mayer, and sales head William F. Rodgers.
* * *
A triple world premiere of U-I's "Johnny
Stool Pigeon," which stars Howard Duff,
Shelley Winters and Dan Duryea, was set
for July 27 in San FYancisco, Vancouver and
Tucson, the three cities in which the actual
filming of the picture was done. Immediately
following the triple premiere, the
entire state of Arizona will be blanketed with
the picture, which already has been set to
open in 44 of the 48 first run theatres in the
state.
Charles Skouras Named
Community Chest Chief
HOLLYWOOD—Exhibition, production, film
labor and radio executives are among those
appointed to the Community Chest public
relations committee for the upcoming Chest
campaign.
Chairman of the group is Charles P.
Skouras, president of National Theatres and
Fox West Coast, with Thornton Sargent, NT
public relations chief, serving as his assistant.
Others named to the committee:
Actor Edward Arnold, president of the motion
picture industry's permanent charities
committee: Dick Dickson, southern California
dstrict manager for FWC; free-lance publicist
Margaret Ettinger: Y. Frank Freeman,
Paramount vice-president: Ray Leheney,
teamsters' union, and Nelson Mclninch and
Lewis Allen Weiss, radio executives.
,.
jjl,3lll# BOXOFFICE :: July 30, 1949
55

which
STUDIO PERSONNELITIES
Barnstormers
Metro
LASSIE, canine star ol the recently completed
"Challenge to Lassie," left with Trainer Rudd
Weatherwdx lor a two-week appearance at the
Oriental Theatre, Chicago, which began July l\.
Monogram
PEGGY RYAN and RAY McDONALD, upon completion
ol their current vehicle, "Tliere s a Girl
in My Heart," leave ior England lor a three-weeic
engagement at London's Palladium, beginning August
29.
Paramount
BOB HOPE was guest of honor at Minneapolis'
annual Aquatennial, water lestival, July 22 through
July 31.
Blurbers
Independent
Franklin Productions have set Mike Newman &
Associates advertising agency, to prepare the national
advertising campaign ior its Lila Leeds starrer
dealing wi'.h the marijuana racket, "Wild Weed.
Newman is currently in Chicago supervising the
world premiere ol the picture at the Rialto Theatre,
where Miss Leeds will make a personal appearance.
Republic
Here lor a two-week stay is EVELYN KOLEMAN,
home ollice publicity manager.
'
Universal-International
"
DAVID A. LIPTON. national advertising-publicity
director, is confined to his home with a serious
ailment.
Briefies
Columbia
Third short on Producer Hugh McCollum's 1949-50
calendar will be a Hugh Herbert two-reeler, to be
directed by Del Lord Irom a script by Elwood UUman.
Al-o cast were Dudley Dickerson, Vernon
Dent, Phil Van Zandt and Paul Bryar.
Metro
Dave Barclay and Jimmie Gruen have scripted
"Fixin' Fool," new Pete Smith Specialty lor the
1949-50 program. Dave O'Brien will be featured in
the short, which concerns home-lixing amateurs.
Universal-International
Signed lor a musical lealurette were Woody Herman
and his orchestra.
Cleffers
Metro
MIKLOS ROZSA was set as musical director for
"Adam's Rib "
Monogram
Producer Lindsley Parsons signed EDDIE KAY to
score "Black Midnighl," which Oscar Boetticher
directed.
United Artists
FRANZ WAXMAN was signed to write and direct
the musical score for R. W. Alcorn's production,
"Johnny Holiday."
Producer Colin Miller signed WERNER HEYMANN
to write the musical score for "A Kiss for Corliss."
RUDY POLK will supervise and PAUL SAWTELL
conduct the score of the film, which Richard Wallace
directed.
Loanouts
Meggers
Metro
MARK STEVENS, on loan from 20lh Century-Fox,
replaces Van Johnson as the male lead in Producer
Vol Lewton's "Please Believe Me." Johnson was
withdrawn to star with Elizabeth Taylor in "The
Big Hangover."
Columbia
Producer Armand Schoefer signed JOHN ENGLISH
to direct Gene Autry's next picture, "Beyond the
Purple Hills."
Independent
FRED ZINNEMAN has been signed to direct Roberts
Productions' John Garfield starrer. ""The Italian
Story," yarn concerning the career of composerconductor
Guido Cantelli.
Metro
""Visa," a Cyril Hume original about illegal immigration,
will be megged by JOHN BERRY lor Producer
Sam Marx.
56
COMPTON BENNETT was assigned to direct "King
Solomon's Mines" for Producer Sam Zimbalist.
Monogram
Producer Louis Gray sig.ied OLIVER DRAKE to
meg the Jimmy Wakely starrer, "Lawless Code."
Paramount
WILLIAM WYLER will produce and direct "Detective
Story," filmizalion of Sidney Kingsley s
Broadway hit.
"Eagles of the Navy," Alan Ladd cmd William
Bendix topliner to be produced by Robert Fellows,
will be directed by JOHN FARROW.
RKO Radio
Assigned to meg the Ann Sheridan vehicle. "Carriage
Entrance," for Producer Polan Banks was
NICHOLAS RAY.
Assigned by Producer Sid Rogell to meg "Gravesend
Bdy" was RICHARD FLEISCHER.
Signed to direct the next Tim Hoh starrer, "Range
War," was LESTLEY SELANDER.
Republic
PAUL MALVERN has checked in on a one-picture
deal to produce "Rock Island Trail, western to be
"
directed by Joe Kane.
Screen Guild
PAUL LANDERS will handle the director's chore
"
on "Square Dance Jubilee, to be produced by
Ron Ormond.
Options
Columbia
MARY JANE SAUNDERS was signed to
play Rosalind
Russell's adopted daughter in "Woman of Distinction."
CHARLES WINNINGER joins William Holden and
Barbara Hale as one of the principals in "A Mother
for May," to be directed by Norman Foster for
Producer S. Sylvan Simon.
DIANA LYNN will play the femme lead opposite
John Derek in "Swords of Sherwood Forest." GIG
YOUNG joins topliners Derek and George Macready.
Independent
Ida Lupino and Collier Young signed KEEFE
BRASSELLE for a lead in Emerald Productions
"Never Fear."
Metro
KATHRYN GRAYSON and ROBERT WALKER were
assigned starring roles in "Grounds for Marriage,
to be produced by Som Marx.
Signed for the cast of "Key to the City" were
NANA BRYANT, WILLIAM FOfiEST. PIERRE WATKIN,
BERT FREED and VICTOR SEN YOUNG.
EARLY-DAY CAMERA — This
^^\^
Clark
"S.'eedograph," popularly used by Hollywood
lensmen in the late 'teens, is one
of the historical items in the museum
collection of early motion picture equipment
rounded up by the Academy of
Motion Picture Arts and Sciences. The
curio is inspected by Margaret Herrick
(left), the Academy's executive secretary,
and Sol Dolgin, who presented the camera
to the Academy, at the recent unveiling
of the museum collection.
Monogram
C
RILEY HILL, TRISTRAM COFFIN, MYRON HEALEY
and KENNE DUNCAN were cast in "Lawless Code,"
Jimmy Wakely starrer to be produced by Louis
Gray and directed by Oliver Drake. Set for the
femme lead opposite Wakely was ELLEN HALL.
Included in the cost of the Peggy Ryan and
Gloria Jean starrer, "There's a Girl in My Heart,"
are LON CHANEY, IRIS ADRIAN, IRENE RYAN,
LUDWIG DONATH, PAUL GUILFOYLE, RICHARD
LANE, LANNY SIMPSON and KAY ANNE NELSON.
Next starring vehicle for WHIP WILSON with
ANDY CLYDE will be "Riders of the Dusk."
Actor DICK FOOTE had his contract renewed.
Paramount
CHESTER CONKLIN, one of the original Keystone
Kops. was cast in the Bob Hope-Lucille Ball starrer,
"Where Men Are Men," under the direction of
George Marshall for Producer Robert Welch. Also
pacted for the film was EDGAR DEARING. Added
to the cast was HOWARD MITCHELL.
DENNIS O'KEEFE was signed for the lead in
Pine and Thomas' "The Eagle and the Hawk."
Inked for a key role in the Barbara Stanwyck
and John Lund topliner, "The Lie," was RICHARD
DENNING. Added to the cast were ESTHER HOW-
ARD and RAY WALKER. Mitchell Leisen is directing.
Actor CHARLES DAYTON was given a new longterm
contract.
RKO Radio
Assigned to a top role in Producer-Director Don
Hartman's "Christmas Gift" was GORDON GEBERT.
The 7-year-old actor will play Janet Leigh's son.
IRVING BACON and FRANK ARNOLD are additions
to the cast of "Bed of Roses."
Set to play the femme lead opposite Tim Holt
in "Range War" was NOREEN NASH.
ROBERT MITCHUM and Jane Russell will star in
'"Shanghai Incident," original story by Warren Duff,
who will also produce.
Producer Samuel Goldwyn booked BILLY LORD,
SAM ASH and JAY ADLER for roles in "My Foolish
"
Heart, Mark Robson directs. JERRY PARIS.
BOB STRONG and TOM GIBSON are additions to the
cast.
Screen Guild
Additions to the "Apache Chief" cast are FUZZY
KNIGHT, FRANCIS McDONALD and ROY GORDON.
DON BARRY and MARY BETH HUGHES will star
in the Ron Ormond production, ""Square Dance
Jubilee." Set for featured roles in the film, to be
direc'ed by Paul Landres, were WALLY VERNON,
BRITT WOOD and MAX TE"^HUNE. COWBOY CO-
PAS, radio star of the Grand Ole Op'ry program,
was signed.
20th Century-Fox
JOHN GARFIELD will star in "The Big Fall,;' Casey
Robinson production to be directed by Jean Negulesco.
Set to star in "Two Quarters East," to be pro- I
duced in Germany by William Perlberg, was MONT-
GOMERY CLIFT.
United Artists
Producer Philip Krasne signed ANNE SAVAGE and
|
CLAIRE CLAIRMONT lor roles in "Satan's Cradle,"
Cisco Kid" film being" directed by Ford Beebe.
Universal-International
WILLIAM VEEDER and J. LOUIS JOHNSON were
inked for roles in Producer Robert Arthur's Yvonne
DeCarlo starrer, "Buccaneer's Girl." Frederick De-
Cordova directs.
Signed for a leading character role in "The Story
of Molly X" was ISABEL JEWELL. Signed for parts
were ANN MORRISON and HAL MARCH. Crane
Wilbur directs the Aaron Rosenberg production.
KATHRYN SHELDON, KENNETH TOBEY and LOREN
RIEBE were set for supporting roles in Producer
Robert Buckner's ""Free for All."
Option was lifted on actress PEGGY DOW.
Warners
Dancer GENE NELSON will have a top featured
role in ""The Daughter of Rosie O'Grady."
DEAN REISNER, screen writer and short subjects
director, turns actor for a role in "Young Man With
a Horn." Cast in the film was TOMMY WALKER.
Michael Curtiz directs for Producer Jerry Wald.
Burlesque queen ARABELLA ANDRE was cast in
the Milton Berle starrer, "Always Leave Them Laughing,"
a Jerry Wald production.
Scripters
Metro
Assigned to screenplay the Clark Gable vehicle
"To Please a Lady," was ROBERT PIROSH. Clarence
Brown will produce
Monogram
Producer Jelfrey Bernerd inked SCOTT DARLING
to do the original screenplay on an untitled racetrack
drama, formerly known as ""The Tipster."
LAMBERT HILLYER was signed to direct "Riders Its,
in the Dust," western to star Whip Wilson.
RKO Radio
CHARLES BENNETT was inked to script "A White
BOXOFFICE
:: July 30, 1949

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Rose of Julia" trom the Leo Rosten novel.
Universal-International
FANYA LAWRENCE checked in lo do the screen
treatment of her own original yarn, "Occupation,
Housewife."
Story Buys
Independent
Producer-Director Maxwell Shane acquired rights
to "The Hickory Stick," bast-seller by Proiessor
Virgil Scott ot Michigan State college. Yarn, an
indictment of small town school systems and the
shabby trealment given teachers, will be produced
independently.
Gary Cooper has sold his screen rights to "The
Girl on the Via Flaminia," novel by Alfred Hayes,
to Leland Hayward and Anatol Litvok. Irwin Shaw
is screenplaying the film, which will star Montgomery
Clift.
Metro
Acquired for production was "The Big Hangover,"
original screenplay by Norman Krasna. who
will also direct. Van Johnson and Elizabeth Taylor
will star.
"The Big Ape," original yarn by Ladislas Fodor,
was acquired as a starring vehicle for Lano Turner,
Robert Taylor and Van Johnson.
Paramount
Acquired for production by Hal Wallis was "That's
My Boy," by Maty Ellen Baylinson, in which Dean
Martin and Jerry Lewis are slated to star.
Warners
"Bimini Run," forthcoming novel by Howard Hunt,
was purchased for production by Joy Dratler on the
studio's 1949-50 program.
Technically
Metro
E
'I PAUL YOGEL will lens "The Knife," with AL
SHENBERG set as unit manager and AL lENNINGS
i OS assistant to Director Richard Thorpe.
Monogram
I
-11 Staff assignments on "Lawless Code" include
' EDDIE DAVIS, assistant; HARRY NEUMANN, cam-
JOHN KEAN, sound, and JOHNNY FULLER,
cutter.
Lj
RKO Radio
1^
Crew assignments on Producer Herman Schlom's
"I
Holt starrer, "Range War," include J. ROY
cameramcm; JOHN CASS, sound; FIELD GREY.
associate art director, and JOHN POMMER, assistant
director.
Camera assignment on Producer Sol Lesser 's
"Tarzan and the Slave Girl" goes to RUSSELL
HARLAN.
20th Century-Fox
Designed RENE HUBERT was assigned the costume
chores for the Anne Baxter-Dan Dailey storrfir,
"A Ticket to Tomahawk.
addition, she
will work on "Turned Up Toes" and "Warpaint."
Universal-International
Chief cinematographer spot on the Maureen
O'Hara-Macdonald Carey topliner, "The Bowie
Story," will be filled by MAURY GERTSMAN.
i-George Sherman directs for Producer Leonard Gold-
Stein.
Title Changes
Monogram
LAWLESS CODE is the new tag on the Jimmy
Wakely starrer formerly entitled "Melody Roundup."
Republic
THE KID FROM CLEVELAND is the findl title for
the Herbert Kline production formerly tagged "The
Cleveland Story."
20th
Century-Fox
New title for "Quartered City," to be produced
in Germany by William Perlbera, is TWO CORRI-
DORS EAST.
United Artists
Producer Phil Krasne set SATAN'S CRADLE as the
new title for the Cisco Kid film formerFy tabbed
"Robin Hood of Sin City."
Teamsters File Pay Suit
For 'Red River' Work
HOLLYWOOD—To the problems stemming
from production on location away from the
film capital was added another In the form
!0f a lawsuit when a superior court action
was filed on behalf of a group of Arizona
teamsters and wranglers against Howard
Hawks, Charles K. Feldman, Actor John
Wayne and Monterey Productions, all coniJiected
with the making of "Red River" for
tJnlted Artists release.
THERE
are both a danger signal and a
manifestation of Hollywood's chickens
coming home to roost in a recent action
taken by American Legionnaires of California's
17th district.
Unanimously passed at a meeting of that
Legion district was a resolution condemning
the employment of known Communists "or
members of fellow-traveler organizations" by
the motion picture companies, and favoring
a boycott by Legionnaires and theii- families
of "any futm-e motion pictures including such
persons that are made after the notification
..." This resolution is slated to be presented
at the Legion's state convention in
Long Beach next month and, if approved
there, will be forwarded to the national convention
in Philadelphia.
The Legionnaires' perturbance over Communists
in the film industry very obviously
can be traced to several causes. In the first
place, for too many years there has been far
too much public mud-tossing between Hollywood
groups of opposing political and sociological
persuasions. The rightists always
have been too loud and too eager to shout
and usually in paid advertising space
"Communist" at the leftists, while the latter
group has been equally guilty of unnecessary
dirty-linen-in-public demonstrations by
accusing their hecklers of being "Fascists."
It was that initial and often childish teacup
tempest over ideologies in Cinemania which
first focused attention on the always overrated
possibility of widespread Communistic
leanings in the film center.
Then came the investigation by Rep. J.
Parnell Thomas' house committee on un-
American activities and the hysterical and
probably expensive intra-industry action
which it engendered, highlight of which was
the suspension from pay roUs and/or the
right to work of members of the so-called
"unfriendly 10," and the resultant multimillion
doUar lawsuits against many of the
trade's most prominent companies and executives.
Parenthetically, it still has not been
definitely determined whether or not any or
all of the "unfriendly 10" are or are not
members of the Communist party.
Most recent—and probably most ridiculous—development
in the Commmiism-in-
Hollywood was double-edged and unnecessarily
smeared a number of innocent people.
That dual barrage, aimed at many top film
personalities and accusing them of being
Communists or fellow-travelers, stemmed
from both the nation's capital, Washington,
and the California state capital, Sacramento.
During the recent espionage trial of Judith
Coplon, former state department employe,
an FBI report was read into the court records
bringing Communist charges against a
number of screen personalities, while simultaneously
from Sacramento came a report
on the findings of the state's senate's un-
American activities committee, piloted by
Senator Jack B. Tenney, which also listed a
number of motion picture folk a, being
"within the various Stalinist orbits." There
•3 ro need, at this point, again to cite the
many such cinema celebrities so accused
suffice it to say that more than two dozen
upper-bracket names were included.
The local repercussions from those two
developments were immediate. Many of the
HoUywoodians so indicted came forward with
indignant and strongly-worded statements,
stoutly denying they were or ever had been
members of the Communist party or had
had any dealings which in any way could be
construed as identifying them as fellowtxavelers.
So, unavoidably posed, is the question as
to what pictures worked in or on by what
people will the Legionnaires boycott? The
filmmakers have already adhered to the exservicemen's
demands as concerns the "unfriendly
10." And if the vicious practice of
boycott is applied toward pictures utilizing
the talents or services of the many others
whose names have been dragged into the
mad melee of suspicions and accusations,
there's no estimating how much the industry
and many of its loyal-American workers can
be damaged.
Already overburdened w.th regional censorship
and prejudices, the industry can ill
afford moves toward—or even talk of—boycotts,
most especially the possibility of boycotts
predicated upon such flimsy premises
as to who in Hollywood is or is not Communistic;
possibilities which easily could
spread thi-oughout the nation and become
powerful instruments of destruction in the
hands of over-zealous, unthinking patriots
or calculating bigots.
How many more of such danger signals
must be hoisted before motion picture people
awaken to a realization that their very
existence depends upon immediate elimination
of the.r propensity toward inviting the
public to be ringside spectators at family
quarrels: before they learn that their salvation
lies in presenting a sohd, unified front
to the rest of the nation and world?
Straining for a crumb, Paramount's praisers
inform that "Typecasting became a literal
fact in the case of Joe Wong, Chinese actor,
in Paramount's "Where Men Are Men,' Bob
Hope-Lucille Ball Technicolor co-starrer . . .
His character name in the picture will be:
Joe Wong."
Right or Wong, he's working—which is
more than can be said of many an actor.
And from the same blurbery intelligence
that "the operator of the Skyline Drive-In
at Rawlins, Wyo., in the midst of the desert,
reports the height of realism occurred last
weekend when he played Paramount's 'Desert
Fury' and the fm-y of an electrical storm
demolished the projection booth."
Too bad he wasn't playing Allied Artists'
"Strike It Rich."
rj"''
fflU
July'
BOXOFFICE July 30, 1949
57

.>do*tctoK
^efia^
PARL ST. JOHN, one of the three executive
producers of the J. Arthur Rank Productions,
returns to his
native America in August
for a three-week
tour which will enable
him to renew old contacts
and at the same
time carry out a sales
campaign on one of
the latest Rank pictures.
The picture
concerned is "The Gay
Lady" (in England,
"Trottie True") and It
is a mark of the faith
Earl St. John ^^^^ gj j^j^ ^nd
other Rank executives have in the pictiu-e
that he is taking the print over himself for
its American presentation.
"The Gay Lady" is the story of an Edwardian
Gaiety Girl and for some time past the
grapevine has been buzzing with rumors that
this will be one of the big pictures of the
year. It was directed by the Irish director,
Brian Desmond Hurst, who has many good
pictures to his credit including that wartime
record-breaker, "Suicide Squadron," which
featured the Warsaw concerto. The role of
the Gaiety Girl who becomes a duchess was
handed to Jean Kent, a young actress who
started life herself as a dancer and after a
series of dramatic parts has jimiped to the
second position in the popularity polls.
If "The Gay Lady" is a success one person
who will derive some unexpected benefit is
George Minter, chief of Renown Pictures, who
has borrowed Miss Kent for his Anglo-Italian
picture "Her Favorite Husband."
* * *
MANY FILM EXECUTIVES attended a
memorial service last week for the late Ernest
W. Fredman, who was for many years managing
editor of the Daily Film Renter. Among
those present at the simple but dignified service
at St. George's, Hanover Square, were
Sir PhiUp Warter, C. J. Latta, and D. J.
Goodlatte of Associated British, William Moffatt
of Pathe, Sydney Wynne and Victor
Finney representing the Rank organization,
his old friends Herbert Wilcox and Anna
Neagle, and a large number of other wellknown
film personalities who had gathered
to pay tribute to "Freddie" as he was affectionately
known.
The position he has left as managing editor
of the paper will be taken over by his old
associate, Bernard Charman, who has been
with the Daily Film Renter for 16 years and
has held the position of associate editor since
1939. Promoted to associate editor is Edward
Betts, who also has been with the paper for
many years.
* * *
ONE OF THE LAST PICTURES to be made
at Shepherd's Bush studios before being
closed early this year had its west end premiere
last week. Titled "Don't Ever Leave
Me" it was produced by Betty Box, directed
by Arthur Crabtree and stars Jimmy Hanley,
Petula Clark and Hugh Sinclair.
"Don't Ever Leave Me" is a light comedy
dealing with an old ex-convict who is taunted
by his friends with the fact that he is getting
too old for crime. He kidnaps the teen-age
daughter of a Shakespearean actor and hides
By JOHN SULLIVAN
her in the apartment of his grandson, a young
car salesman. When the young man dis;overs
her there he tries to return her to her
father but she refuses to go. It is only by
striking a bargain with, her that he persuades
her to go home.
The picture itself is disarming and those
fans of British character actors will find a
great deal of interest, for there are some
extremely good performances from Jimmy
Hanley, Hugh Sinclair, Edward Rigby and
Mam-ice Denham. It is, however, a trifle
which will not really stand up to top billing,
even in this country.
* * *
THE LATEST STATISTICS on production
personnel which were released by the Joint
Advisory Council last week show that unemployment
has dropped by nearly 500 in the
past four months and the number of pictures
has increased from nine features on the floor
in March to 21 features actually at work this
week. The three trade unions covering the
film industry state that their unemployment
lists have been cut by 25-50 per cent during
the last three months. This is an encouraging
sign, but the council points out that this
is not necessarily a permanent condition. Too
many factors have to be taken into consideration
before the British industry can be reckoned
to be completely prosperous again.
* * *
WE RECENTLY COMMENTED in this column
on the decision of the Film Finance
Corp. to lend money to Parthian Productions
who is producing a series of short films for
sale to American television stations. It has
now been disclosed that the films will be re-
be-
leased in the U.S. by a company which is
ing formed by David H. Coplan, who was
formerly managing director in Great Britain
of United Artists. The first series of pictures
has just been completed at the Kay Carlton
Hill studios and this series consists of puppet
cartoons, each running 12 and a half minutes.
This will allow a two and a half-minute commercial
to be added in the U.S. None of
these short films will have a theatrical distribution
over here or in America, but Coplan
hopes to sell TV rights to the British Broadcasting
Co. in Great Britain.
if * *.
ALTHOUGH IT WAS FIRST SHOWN in
London in May 1948 Sir Laurence Olivier's
production of "Hamlet" will not be released
until October 2 of this year. When the picture
opened here it ran for six months in the
west end of London and later had pre-release
dates in key towns throughout the country.
It did not, however, play on a general circuit
release as executives of the Rank organization
remembered the bad business done by
"Henry V" some years ago when it was allowed
to take its chance on circuit.
Presumably as a result of the enormous
amount of publicity, which the picture has
garnered after gaining awards in nearly every
country where it has been shown. General
Film Distributors has decided that it justifies
a release at normal prices and with continuous
showing. Pre-release runs will start at
the big seaside Odeons almost immediately.
E. J. Carr, joint managing director, of GFD,
reports that as soon as it was announced that
the picture would be generally released he
received a flood of inquiries from exhibitors
SAG Membership Down
To New Low of 6,533
HOLLYWOOD—Active membership in
th(
Screen Actors Guild is now at the lowest,
point in its history, it was revealed in a re-j
port to the membership by the organization's
board of directors. TTie statistics disclosec
that as of June 30, 1949, active membershii
in the guild totaled only 6,533. This compared
with 7,008 on June 30, 1948: 7,756 Ir
1947; and 7,898 in 1946. In previous so-callec,
normal years, about 1,000 newcomers havt]
joined the Guild yearly and about 1,000 per-'
sons, including many of these same newcom-|i
ers, have withdrawn each year. Compared
to this, only 353 newcomers have joined the
Guild in the 10-month period from Sept. 1'
1948, to June 30, 1949, and in this same pe'
riod, there were issued 1,328 withdrawal anc
suspended payment cards.
The report came as an authoritative refuta^
tion of some recent tradepaper stories indi'
eating that some bankers and studios havil
adopted a new policy of demanding "neV
faces" in films and implying that establishet
character and supporting actors and bit players
were to be "blacklisted" in favor of unknown
newcomers.
The SAG directorate, in conversations wltl
casting officials of all major studios and bi)^^.
independents, learned that there has beei
no thought of any change in general castini
policy. Officials handling motion picture fi
nancing for banking institutions informed tht
'^ Guild that their banks are proceeding on thi '
same casting policies as always regarding thi
financing of films.
; cecj.il tt
'^^'^'
^ "**'=
St!]!
tt'-.
tee:. 'S,-:.
MiTood .IT.
'Copacabana' Case Orde^.Mpc
iiaeMPIC
Issued to Standard Corp.
HOLLYWOOD — In an action involvini
"Copacabana," the Groucho Marx-Carmei
Miranda musical produced in 1947 by Beacoi
o, ^^ „»,„
Dfaictfln
Pictures and released by United Artists, th(
fLpilmOoBdjui^
foHoT'ol Hictri/>t r-nnrf ba« l.'^snpH an Order tl t UnfiAH u.,_ k_
DHctmhi
federal district court has issued an order ti
the Standard Capital Corp., which has ai
investment in the, feature, to show cause wh
an injunction recently obtained agains
Standard by a group of San Francisco finan
ciers who also are investors in "Copacabana
should not remain in force.
The Standard firm recently received fed
eral court approval to foreclose its first mort
gage on the picture. Subsequently the Sal
Francisco group sought a petition in invol
untary bankruptcy and the court issued ai
injimction against Standard Capital to pre
vent them from foreclosing on the film.
The San Francisco financiers had charged
Standard was a production partner with San
Coslow, the late David Hersh, Monte Prosei
Walter Batchelor and George Frank in mak
ing "Copacabana," and therefore had n
right to seize all available funds withou
other creditors being paid
Anniversary Pressbook
For Shirley Temple Film
HOLLYWOOD—A special "fifteenth anni
versary" Shirley Temple pressbook is bein
prepared by United Artists in connectioi
with the current appearance of the actres
in Producer Colin Miller's "A Kiss for Cor
liss," sequel to "Kiss and Tell." In additio)
to the regular pressbook, Shirley's 15 starrin
years in films will be highlighted, going "
bac
to "Baby Takes a Bow," her first.
tlieSodeijfl!!
lot Price G
^t Purple Hft
' sB?e s,Vc li,
a Ford,
ip;er
^4 IB He*:-, -^
O'jt-
'
siJobimj,-.
OTl tl-
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Ktiji
Jet "ii Ml. • , ,
58
BOXOFFICE :: July 30, 194' IXOrnct
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Pressbool!
the a
Mirror's Series Protested;
MPIC Charges Articles
'Reckless, Unworthy'
HOLLYWOOD—Charging the articles
were
"reckless, unworthy and irresponsible," the
Motion Picture Industry Council—which is
dedicated to improving filmdoni's overall
public relations—has dispatched a stinging
letter of protest to Virgil Pinkley, publisher
of the Los Angeles Mirror, branding as "journalistic
distortion for purposes of pure sensationalism"
a recent series of articles about
Hollywood by the tabloid newspaper.
The series, tagged "Hollywood: Fame or
Shame," purported to "expose" certain unsavory
methods allegedly employed by studio
representatives in their dealings with
feminine newcomers to the film capital who
have screen aspirations.
Bearing the names of eight organizations
representing every major group connected
with Hollywood film production, the MPIC
communique to the Mirror asserted it is
"regrettable that any newspaper should so
improperly and unfairly give free rein to the
highly discolored statements of unfortunates,
whose counterparts could be found in any
large-size American city." The stories, the
communique charged, defeated "any constructive
purpose to which they might have
been dedicated."
Signatories to the note of protest included
Cecil B. DeMille, retiring MPIC chairman;
Ronald Reagan, incoming chairman, and
president of the Screen Actors Guild; Roy
M. Brewer, lATSE executive and chairman of
the Hollywood AFL Film Council; and Dore
Schary, MGM production executive and chairman
of the MPIC's public relations committee.
Member groups supplementing the signatures
and representing at least 35,000 people
employed in the industry consist of the
SAG, Screen Directors and Writers Guilds,
AFL Film Council, Independent Office Workers,
Motion Picture Producers Ass'n, Society
of Independent Motion Picture Producers
and the Society of Motion Picture Art Directors.
II •
Film
^t,tt««it>
Cfi-SBff
fH
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m
oftbe itt*
Cv.fVVSW'
..
July*
_
'What Price Glory' Cast
Get Purple Heart Scrolls
HOLLYWOOD—Testimonial scrolls in recognition
of their contr;butions to the recent
stage presentation of "What Price Glory"
were awarded a number of film luminaries
at a meeting of the motion picture chapter
of the Military Order of the Purple Heart.
The stage show was presented by Director
John Ford, who heads the Purple Heart
chapter, and proceeds therefrom went to a
ranch in Reseda operated by the group.
Handed the awards were cast members of
"Glory" including Maureen O'Hara, Gregory
Peck, John Wayne, Ward Bond, Pat O'Brien
and many others.
Holdup Man Gets $170
SAN FRANCISCO — A holdup man got
away with $170 recently when he threatened
John Martinson, assistant manager of the
Midtown, with a gun. The bandit approached
Martinson in the mezzanine office and the
assistant manager gave him $70 of his own
money and $100 from the theatre safe.
BOXOFnCE :: July 30. 1949
£'Xec44^loe
^^uufele^
VISITOR FROM ITALY—Pilade Levi (center), Paramount's general manager in
Italy, spent several days in huddles at the studio. Here he Is shown at luncheon with
Frank Capra (left), producer-director, and Luigi Luraschi, of the studio's foreign
publicity department.
West: Louis B. Mayer returned to his MGM
studio post after a ten-day trip to New York,
during which the details of a new five-year
contract were ironed out and the commitment
was signed. The ticket, as revealed in
Gotham by Nicholas M. Schenck, president
of Loew's. Inc., goes into effect September 1
with the expiration of Mayer's current contract.
He is currently observing his 25th anniversary
with the company. Meantime
Pandro S. Herman, MGM producer, went to
New York for home office business sessions
and will leave from there for Europe on a
combined business-pleasure junket. Also
heading east was Producer Arthur Freed, who
planned a two-week New York stay to catch
the new Broadway shows.
* * *
West: Joseph H. Hazen, executive of Hal
Wallis Productions, arrived from New York
to attend to business matters that have developed
since Wallis departed for Italy to
launch production of a Joan Fontaine starrer
to be distributed by Paramount,
* * *
East: Perry Lieber, RKO studio publicityadvertising
chief, left for Manhattan for a
week of parleys with eastern drumbeating
executives of the company.
* * *
West: Kay Harrison, managing director for
Techncolor in London, came in for conferences
with Dr. Herbert T. Kalmus, the tint
company's president and general manager.
* * *
West: Arthur Greenblatt. general sales
chief for Screen Guild Productions, planed
in from New York for talks with President
Robert L. Lippert on new product and to
view six recently completed pictures. Joining
Greenblatt and Lippert in the conferences
was Al Grubstick, assistant sales manager
in charge of home office operations, who
came down from San Francisco.
* * «
West: William Melniker, managing director
of MGM's foreign theatres, came in from
w
Gotham for a week of conferences at the
studio.
* * *
East: Benedict Bogeaus, United Artists producer,
hopped a train for New York on a
business trip.
* • *
East: Sydney Gross, national publicity-advertising
chief for Film Classics, returned to
his New York headquarters after setting up *
a Pacific coast campaign for "Lost Boundaries."
The western campaign will be handled
by William Hebert, who recently resigned
as publicity advertising director for
Samuel Goldwyn and set up his own offices.
* * *
West: Adolph Zukor, chairman of the
Paramount board, arrived for conferences at
the studio with Cecil B. DeMille and studio
executives on release plans for "Samson and
Delilah," DeMille Technicolor opus.
+ * *
East: Cecil B. DeMille, Paramount producer-director,
will leave next week to join
the Ringling Brothers-Barnum & Bailey circus
in Chicago for a three-week swing
through the northern states with the "big
top" to gather background material and
absorb the spirit of the circus for his next
production, "The Greatest Show on Earth."
4 « *
South: With the conclusion of RKO's fifth
and final regional sales meeting in San
Francisco, Robert Mochrie, vice-president
and general sales manager, stopped over at
the studio for a week of scanning newly
completed company product before continuing
on to the New York home office.
Other RKO executives visiting Hollywood for
various periods, ranging from a day to a
week, en route east are Harry J. Michalson,
short subjects sales manager; Walter Branson,
western division sales manager, and his
assistant Harry Gittleson; A. A. Schubart,
manager of exchange operations, and Joseph
C. Emerson, Denver sales manager, whose
exchange finished first in the 1949 Ned Depinet
drive.
59

'Bray/e
Opens With 160 Per Cenf
To Lead First Runs in
SEATTLE—"Home of the Brave" opened
at the Music Hall and did a fine 160 per
cent business. "The Girl From Jones Beach"
also had a satisfactory debut with 150 at
the Orpheum.
(Average Is 100)
Blue Mouse—The Founlainhead (WB), Alimony
(EL), 3rd d, 1, wk 110
Coliseum—Manhandled (Para): Special Agenl
( Para) v .T- ^°
Fifth Avenue—Too Late for Tears (Para); Ringside
(SG) 91
Liberty-The SItatton Story (MGM), 2nd wk 130
Music Box—Sorrowrtul lones (Para); Jigsaw (UA),
4lh d. t. wk 130
Music Hall—Home ol the Brave (UA); Cover-Up
(UA) 160
Orpheum The Girl From Jones Beach (WB); The
Daring Caballero (UA) 150
Paramount — The Big Steal (RKO); Stagecoach
Kid (RKO) 13b
Seattle
while a 120 per cent rating was attained by
"The Doolins of Oklahoma."
Belmont, Culver, El Rey, Iris, Orpheum—
Reign of Terror (EL); Sleeping Cor to Trieste
(EL), 2nd wk 90
Chinese, Slate, Uptown, Loyola—You're My
Everything (20th-Fox); Temptation Harbor
(Mono) 150
Fine Arts—The Red Shoes (EL), 30th wk 70
Ritz, Studio City, United Artists, Vogue—Calamity
Jane and Sam Bass (U-I); Mississippi
Rhythm (Mono), 2nd wk ._. ^...
^
90
Downtown, Hollywood Paramounts Manhandled
(Para); Special Agent (Para) '5
Egvptian, Los Angeles, Wilshire Any Number
Con Play (MGM) 160
Four Music Halls—Africa Screams (UA), 3rd wk 70
Four Star—Edward, My Son (MGM), 4lh wk 110
Pontages, Hillstreet—The Doolins of Oklahoma
(Col); Devil's Henchman (Col) 120
Warners Hollywood, Downtown, Wiltern The
Girl From Jones Beach (WB), 2nd wk 100
Fred Weimer Resigns
To Form New Firm
SALT LAKE CITY — Fred F. Weimer,
branch manager for National Screen Service
here, resigned Wednesday (27) to enter partnership
with Russell Dauterman and Harold
Chesler, Utah theatre owners, in forming
General Theatre Service.
m^
'Stratton' and 'Terror' Hit
L30 in San Francisco
SAN FRANCISCO—Two houses came forth
to split top honors for the week with a reading
of 130 per cent. The second week of
"The Stratton Story" at the Paramount and
the first week of "Reign of Terror" at the
Warfield were the leaders. Second spot honors
went to the Golden Gate with the opening
of "Massacre River."
Esquire—Take One False Step (U-1); Ride, Ryder.
Ride (EL) -, 115
Fox—Neptune's Daughter (MGM), 2nd wk 120
Golden Gate Massacre River (Mono); Bomba,
-
the Jungle Boy (Mono) 125
Orpheum Johimy Allegro (Col); The Daring
Caballero (UA) 120
Paramount—The Stratton Story (MGM); Daughter
ol the West (FC), 2nd wk 130
St. Francis—Edward, My Son (MGM), 5th wk 70
Stole^^orrowiul Jones (Para); Amazon Quest
(FC), 4th wk 110
, "nited Artists—Africa Screams (UA), 2Tid wk 100
United Nations The Fountorinhead (WB); Leave It
to Henry (Mono). 4th d. t. wk 110
Warlield—Reign of Terror (EL); Sleeping Car to
Trieste (EL) 130
W. C. Fields Reissues High
With 140 in Denver
DENVER—Film houses had too many outsde
attractions to fight with around 10,000
attending the ball games over the weekend
and picnic weather.
Aladdin — The Fountodnhead (WB); Daughter of
the West (FC), 4th d. t. wk 110
Broadway—Tulsa (EL), 5 days, 4th wk 50
Denham Sorrowful Jones (Para), 4th wk 60
Denver, Esquire, Webber Champion (UA); The
Crime Doctor's Diary (Col) - 90
Orpheum—The Big Steal (RKO); Rustlers (RKO),... 90
Paramount, Ftialto Citv Across the River (U-l);
Search lor Danger (FC) 100
VnTue My Little Chickadee (U-I); Never Give a
Sucker an Even Break (U-l), reissues 140
"Everything' and 'Any Number'
Split Los Angeles Honors at 160
LOS ANGELES—Three strong new bills
coupled with cooler weather resulted in generally
upped boxoffice takes along the first
run rialto while in the holdover division
the British import, "The Red Shoes," continued
to chalk up new long-run marks by completing
its 30th week. Pacing the field, with
160 per cent averages each, were "You're My
Everything" and "Any Number Can Play,"
ATTRACTIVE POPCORN BOXES
Printed in Red and White
$7.50 per thousand
Complete Popcorn Supplies
ARTHUR UNGER CO., INC.
IDS Goldet\ Gala Ave. San Francisco 2, Cal.
Dual Bill
Leads Portland
With 165 Per Cent
PORTLAND—Filling the bills in both the
Oriental and the Orpheum, "House of Strangers"
coupled with "Forbidden Street" took
top honors of 165 per cent in a slow downtown
week. "Africa Screams" and "Jigsaw"
held down the place position at the Broadway
with 160.
Broadway—Africa Screams (UA); Jigsaw (UA) 160
Mayfair—Illegal Entry (U-I); Tucson (20th-Fox)....105
Music Box Sorrowful Jones (Para); Hold That
Baby (Mono), 3rd d. t. wk 120
Oriental and (Orpheum House of Strangers
(20th-Fox); Forbidden Street (RKO) 165
Paramount The Doolins of Oklahoma (Col); Arson,
Inc. (SG) -
'''^
,v;
Plavhouse—The Big Steal (RKO); Red Stallion
(EL), 2nd d. t. wk 95
United Artists—The Stratton Story (MGM), 2nd
d. t. wk 155
Charity Heart Award Given
To Variety Club Tent 25
LOS ANGELES—For its achievement in
sponsoring the Variety Boys' club in East
Los Angeles as a means of combating juvenile
delinquency, Tent 25, Variety Club of
Southern California was to receive the annual
Charity Heart award citation of Variety
Clubs International at a banquet here
August 1.
International officers attending were to include
Chief Barker Robert O'Donnell and
Col. William McCraw, executive director.
Charles P. Skouras, Tent 25 chief barker, and
Dave Bershon, chairman of the Heart committee,
will accept the award.
Anaheim Orange Drive-In
Installs Kiddy Train
ANAHEIM, CALIF.—A miniature Santa
Fe Super Chief train with accommodations
for 14 youngsters has been Installed at the
Orange Drive-In. Kiddies attending the
drive-in are given a whirl around the 180-
foot track free of charge.
"We charge one smile," Manager Tom Mccormick
stated, "and believe me, we've collected
thousands of smiles already."
Studio Demurrers Denied
HOLLYWOOD—Demurrers entered by Republic
to a $100,000 plagiarism suit filed by
Writers Dick Irving Hyland and Charles
O'Neal were overruled by Superior Judge
Arnold Praeger and the studio was given
ten days in which to file an answer to the
act'on. Plaintiffs charge Republic appropriated
their story filming "Calendar Girl."
FRED F.
WEIMEE
The new company, which will have its]
offices here, will do buying and booking,
handle theatre brokerage and act as adver-|
tising consultant and offer services as general
manager and boxoffice stimulator at|
theatres. No successor for Weimer at National
Screen has been named.
FWC Division Manager,
Richard Spier, Dies
SAN FRANCISeO—Richard Spier, north
em Californa division manager for Fox
West Coast, died here recently. Spier who
had been on leave for several months
was 55,
because of illness.
A native of Germany, he began work with
West Coast Theatres, Inc., more than 30
years ago and later served as manager of the
California and Warfield theatres here. He
was appointed manager of the theatre chain's
Oregon territory in 1928 and became northern
California division manager of Fox West
Coast in 1945.
Producer Carl Ray Dies
LOS ANGELES—Carl Ray, pioneer film
producer and theatre owner, died recetly at
California hospital after a brief illness. A
resident of Los Angeles for the last 40 years,
Ray was one of the earliest film producers.
At one time, he produced a motion picture
which starred the late William S. Hart. Ray
began his theatrical career in Muskegon,
Mich., but upon coming here he founded a
number of local theatres. At the time of his
death, he owned properties in Las Vegas,
Nev., and Cheyenne, Wyo. He foimded the
film firm known as the Carl Ray Motion,
Picture Co., in his early days here. He Is
survived by his wife Ida and a daughter
Carlita Nancy.
^'1
60
BOXOFHCE :
: July 30, 1949 i
•tajl

, jM
He gives shape to things to come...
HIS the ability to see each script through
the camera's eye ... to picture with brush
and pencil the story's dramatic highlights
. . . and, finally, to shape sketches
into settings of authentic merit.
He is the screen's art director, at once
responsive and responsible. Not only
must he be sensitive to the mood of the
story . . . giving full consideration, as well,
to the personality of the star . . . but
also he must be constantly aware of the
practicalities of motion picture production,
be able to work closely with scores
of crafts within and without the studio.
Above all, the art director knows the
importance of the faithful reproduction
of the values he creates ... an assignment
he is well content to see competently
handled
by Eastman's famous family of
motion picture films.
ipitWi'
EASTMAN KODAK COMPANY
ROCHESTER 4, N. Y.
* '
,„ SlotiH
J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE • CHICAGO • HOLLYWOOD
JA' 30, m BOXOFTICE :: July 30, 1949
61
t

Modernistic Quonset Hut Theatre
Opened at Spanisti Fork, Utah
by C. R. Sagert, G. N. GUlenwater, Clarence
Shimanek and Clay Nichols, local businessmen,
has been opened here under the management
of Ben Adams of Jones Enterprises,
Inc.
The stadium-type theatre was erected at
a cost of $120,000. A wide ramp leads up
from each side of the lobby to a central elevation
in the auditorium. Aisles give access
to seats arranged on steps eight inches in
height.
$30,000 Renovation at Capitol
SALT LAKE CITY—A $30,000 renovation ,
job at the Capitol is scheduled for comple- i
tion by mid-August, according to Robert E.
Ingebretsen, consulting engineer for the
project. The Intermountain house will undergo
an interior paint job as well as carpet
repairing. The Capitol was damaged in a
recent fire.
Roseville Buys Site
ROSEVILLE, CALIF.—The Roseville
The- I
The novel facade of the new Arch Theatre at Spanish Fork, Utah, is pictured
above showing the finished product, made from a quonset hut structure which had
been used as a theatre for the last few months.
atre Corp. has purchased part of a ranch on I
the west side of Highway 40 one-fourth mile I
south of the city for the construction of a
j
drive-in. A minimum of $15,000 will be ij
spent on the 800-car project.
W.th civic and business officials and theatremen
in attendance, the new Arch Theatre
of the Huish-Gilhool circuit was opened at
Spanish Ferk, XJtah, last week. The novel
new showhouse was built around the shell
of a quonset hut, which had been serving as
the theatre for the past few months. A California-designed
exterior is used in front and
at the sides of the quonset-hut auditor um.
Flagstone and redwood have been used for
this construction.
The auditorium has indirect lighting and
ventilation in a central arch running down
the center of the ceiling.
Situa ted on the main highway leading into
Spanish Fork from the north, the Arch is
an impressive sight as motorists make a turn
into the city's main street. Vincent A. Gilhool
is manager of the Huish-Gilhool circuit
which operates the Arch and several other
theatres in Utah.
Arvin to Cost $200,000
SAN FRANCISCO—A late September opening
is planned for the Arvin Theatre being
constructed on the corner of Hill and Bear
Mountain drive for James Banducci. The
870-seat house is expected to cost $200,000.
Banducci owns and operates the River Theatre
in Bakersfield and the present Arvin
here.
Lippert-Moim Opens Starlite
KEYES, CALIF. — The 551-car Starlite
Drive-In opened recently on Highway 99 between
Modesto and Turlock. Louie Vaughan
manages the Lippert-Mann theatre which
was built by Ted F. Baun, contractor.
The $140,000 drive-in features a synthetic
"moon" and a playground for the kiddies.
The 70-foot tower supports a 61x61-foot
THEATRE FOR SALE
Couple nets over $700 month. Easy opez'ation.
Only theatre in this Central California town.
SIO.OOO dovm, balance payout mthin one year.
I. D. ARAKELIAN
25 Taylor St. San Francisco 2
Phone Prospect S-714S
screen. RCA and Brenkert projection equipment
is in use. Manager Vaughn was supervising
the Motor-In at Salida which has now
been turned over to Celeste Vaughan.
State Features Miniature Railway
MISSOULA, MONT.—Novel feature of the
State Drive-In recently opened south of the
city off U.S. 93 is a miniature electric train
on which children are given free rides.
Owned by the Treasure State Amusement
Corp., the 450-car theatre was built under
the supervision of Bill Powers. Contractors
included the Pew Construction Co., the Electrical
Shop, Ray Pew, C. W. Schmid Plumbing
& Heating and the Montana Ready Mix
Co.
$175,000 Lincoln Opens
MARYSVILLE, CALIF.—The $175,000 Lincoln
Theatre opened here recently with
George Perry managing. The new theatre
seats 758.
Ozoner Opens in Salt Lake
SALT LAKE CITY—United Intermountain
has opened the Ozoner Drive-In at 3700
South Redwood Rd. Special feature of the
drive-in is triangular parking, designed to
abolish distorted views of the screen. A wading
pool for children has been built in the
picnic playground area. The 12V2-acre area
also includes barbecue pits, pony rides and
bottle warmers.
Hermiston Drive-In Begun
HERMISTON, ORE.—Work has begun on
the first local drive-in, to be located on a
ten-acre tract north of town. Owner L. A.
Moore says the theatre will accommodate 500
cars. A playground and concession stand are
included in the plans. The site was selected
because of protection from wind by trees on
all four sides.
Jones Enterprise, Inc.,
Manages Park Theatre
LEBANON, ORE.—The Park Theatre, built
To Replace Brewster Theatre
BREWSTER, WASH.—Sterling Monroe of I
Okanogan and Jerry B. Davis have begun
work on a new Caribou Theatre to replace
\
the building recently destroyed by fire.
A. A. Cantin Named Architect
SAN JOSE, CALIF.-A. A. Cantin of San >"
Francisco is the architect on the $100,000 ;l»l
i
Borg of San Francisco. The theatre will seat '
theatre to be constructed here for Lawrence i
| fjfconN t^l,ln
900 and will include two storerooms.
Star Lite Co. Files
ROCK SPRINGS, WYO.—Articles of incorporation
were filed by the Star Lite Theatre
Co., Inc., for the construction and operation
of a di'ive",in to be built near here at
a cost of $50,000.
Chico Drive-In Opens
CHICO, CALIF. — The 650-car Starlil
Drive-In opened one mile south of town on
Hghway 99-E. The entire area is paved and
a concession stand is located in the center
Petition for Gait Drive-In
SAN FRANCISCO-The county planningl
commission scheduled a public hearing on al
petition which would permit construction olj
a drive-in in Gait. The theatre would bt|
located between the fairgrounds and Hlgh-j
way 99.
Film Crosby Trailer
HOLLYWOOD—Paramount sent a 20-mar|
crew to Bing Crosby's Elko, Nev., ranch tcl
film a Technicolor trailer for "Top O' thil
Morning," Der Single's new starring vehicle|
Crosby and his four sons, now on vacatioc
there, will appear in the trailer.
Attempted Break-In Foiled
EL PASO—A 21 -year-old man was pickecl
up by two local police officers as he at-l
tempted a break-in at the Ellanay Theatri|
here recently.
^^
62 BOXOFHCE :: July 30, 194
lOFFlCE

1
tHEATRE CHAIRS
.1
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WAKEFIELD
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CSrVIiMlSV^
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BEST
PRODUCTS
and
SERVICE!
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FURNITURE
THEATRE DISPLAY \
SYSTEMS
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AUTOMATIC DEVICES COMPANY
ROBIN-IMPERIAL
/
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/(n)!)7J06Jif)P}J
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PROJECTORS
AND SOUND SYSTEMS
POPCORN MACHINES I
^V^»ll^-innrtl\l^nt / THE NEW LOOK IN THEATRE CURTAINS
^^ STEDYPOWER/ /"
,
MOTOR GENERATOR /
ASHCRAFT / y /
/ /" /
CYCLSRAMIC
CUSTOM SCREEN
•Potent Applied For
Dislribufed on fhe Pacific Coast by
B. F. SHEARER COMPANY
Mi* PORTLAND: 1947 II HI Kikki) • >T»>lir 154)
LOS ANGELES: I9C4 Soiilk Virmoat l[)i>l'C 1 I
SAN FRANCISCO: 243 Cilltii Cil> tii UNdirhill I HIS • SEATTLE: 2311 S>c>ii4 *i« • CLIitn 1247
62-A

. . Repairs
SAN FRANCISCO
. . .
lyjr. and Mrs. Morris Lane of New York
celebrated their 25th wedding anniversary
in the Golden Gate city. Lane is owner
Amateui-
of a chain of New York theatres
safecrackers took $574 from the safe
of the San Jose Drive-In on Gish road. The
burglary was reported by Edward L. Strom,
assistant manager, who discovered the loss
when he arrived to prepare for the evening
show to the cascade waterfall
.
adjacent to the Woodminster Amphitheatre
have been completed and the waterfall and
fountain will be in operation for the remainder
of the summer.
.
North Coast theatres have formed a bowling
league . Bob Apple, enterprising manager
of the
.
Grand Lake in Oakland, tied in
with Hotpoint for a school of Modern Cookery
in honor of Hotpoint's 2,000,000th electric
range. The range, which is finished in
gold, was flown in for exhibition purposes.
Apple not only made a profit on the show,
but received valuable publicity, including
the sponsor's full page ad.
Fox West Coast Theatres in Oakland,
Berkeley and Richmond held a Ford giveaway
last week with Miss Oakland assisting
Manager Frank Burhans in conducting the
drawing on the Paramount stage in Oaldand.
All houses were packed. While overflow
crowds stood in the lobby of the Paramount
for 45 minutes prior to the drawing, assistant
manager Eddie Bogensian ran back and
forth getting drinks and candy for the customers
from the concession bar. At the
same time, radio announced Jerry Morton
and publicist Harms Kolmar talked over the
microphone about current and coming Fox
attractions, keeping the crowd entertained.
The Film Industry picnic, sponsored by
Variety Club Tent 32, will be held August
17 at Adobe Creek lodge in Los Altos . . .
Chris Peters, son of Manteca circuit owner
SCREENO
The Original Screen Game Is Again
Packing Them In!
Call
Gordon Allen Collect
Lucerne 2-0210
1074 Medford, Hayword, California
FOR

'
Classics,
I
I
change
I
Park
'
races
i
took
i
'
L
. . George
jsAiellleqdii
ay in Gallup
LOS ANGELES
T> G. Kranz, general sales manager for Film
checked in from New York for
~
huddles with Bob Abelson, district manager,
and Branch Manager Bill Parker on cam-
- pa:gns for "Not Wanted" and "Lost Boundaries"
. . . Frank Pratt, Portland Paramount
Theatre manager, made the Filmrow rounds
while on a southern California vacation.
Local visitor was Sid Gross, national advertising
and publicity director for Film
Earl Collins, Republic manager,
Classics . . .
is motoring with his family to Indian-
apolis . . . Leo Samuels, Walt Disney representative,
trained in from New York for parleys
with local Disneyites.
i
Joe Markowitz, theatre owner in Encinitas
and Solano Beach, was on the Row buying
and booking . . . RKO salesman J m Powell
-
was baptized by Arizona heat on his first
trip through the territory . . . RKO exemployes
club picnicked at Griffith
July 30, with a fine spread of chow,
and all the usual trimmings of such
•t^i
''i.
aifi
wl Pigeon
First Runs
:?: : ,
affairs
.-a JoliiiiiJ *
,^i prom*j^.'
shOP
rJoMS*,
plus some film stars in the flesh.
. . Jack
Al Bowman, U-I salesman, and his wife
off for a June Lake vacation .
Jacobs, National Screen Service salesman, is
back on the job after a tough siege of ill-
- ness . . . August 10 is the opening date for
Howard Goldenson's and Jules Seder's new
Encino Theatre.
Judy Poynter, operator of the Colorado
Theatre in Pasadena, is fishing in the High
Sierras . . Foreign Film Distributor-Exhibitor
.
Sid Pink went to San Francisco on
booking business ... A vacation in Cleveland
is on the docket for Morris Borgos,
BOXOFFICE Filmrow representative and
theatre guide manager for the Los Angeles
Times, and his wife.
A Filmrow visitor was M. J. Carnakis,
operator of the Vista and Virginia theatres
in Bakersfield . A. Smith, western
div.sion chief for Paramount, left for New
York and home office sales huddles . .
.
Seymour Peiser, publicity-advertising director
for Fox West Coast, headed for Manhattan
to huddle with toppers of the Theatre Owners
of America on plans for the upcoming
TOA convention here. The conclave will be
held September 12-15.
UCLA students and other residents of
Westwood Village got a glimpse of the showmanship
tactics of Albert A. Galston, veteran
theatre operator, with the gala opening
of Galston's newest Orange Julius drinkstand
— part of the coast-to-coast expansion
program of the company, of which the theatreman
is president. Utilized were college
tieups, gags and arc lights, and some Westwooders
said they thought a new theatre
was opening . . Neil Winter of the executive
.
staff of Interstate Theatres in El Paso,
Tex., was a visitor at Paramount.
Off on his annual holiday, Lon Hoss, U-I
salesman, headed north to Salinas, where
his son Russell manages a theatre. Russ
some years ago was a member of the Hollywood
staff of BOXOFFICE.
August 1 Opening for Drive-In
GILROY, CALIF.—The 400-car drive-in on
Hecker Pass road at Kern avenue was sched-
Muled to open August 1.
First Foreign Theatre
To Open at Salt Lake
SALT LAKE CITY—The first foreign art
film theatre in Utah will be opened here in
the new Film Center building, which has
been constructed at 264 E. First South St.
The theatre, to be named the Cinema Art,
will be operated by Gordon Crowe, president
of Cooper & Crowe advertising agency, on
a lease from Intermountain Theatre Supply,
which constructed the center.
Films will be shown at night in the 100-
seat screening room in the center.
The building already is occupied by a film
distributing and shipping firm. Within two
or three weeks, Intermountain will move in
its equipment and furnishings and other
offices are expected to be occupied soon.
Phil Guss, general manager for the supply
company, was in charge of the building construction.
SEATTLE
^harles P. Skouras, National Theatres president;
Han-y Cox, treasurer; John Bertero,
attorney; John Lavery, his assistant,
and Roy Bradley, merchandising chief, were
in town conferring with Frank L. Newman
sr.. Evergreen circuit president, and William
H. Thedford, Newman's assistant . . . L. O.
Lukan, general manager for the B. F. Shearer
Co. theatre division, and his wife are back
from two months in Juneau and Ketchikan,
Alaska.
Budd Rogers, executive v ice-president of
Realart Pictures, and brother of Charles R.
Rogers, producer, arrived from New York
with his wife. He conferred with Buck Smith,
northwest manager for Favorite Films . . .
Cloudy and drizzly weather brought a glint
of joy to western Washington exhibitors . . .
Merrill Coy, brother of Walter Coy, independent
exhibitor, was here from San Francisco
. . . Richard Dirkes, U-I auditor, was in town.
. . Visitors to Filmrow
L. G. "Butch" Wingham, former MGM
manager here now holding the same position
in San Francisco, vacationed here for a few
days . . . Mel Hulling, western district manager
for Monogram, and Harold Wirthwein,
western sales manager, met with Ralph Abbett,
local head .
Included
Arthur and Ed Zabel, Olympia; W. B.
McDonald, Olympia; Ollie Hartman, Coulee
Dam; Walter Casey jr., Bonners Ferry, Ida.,
and Rex Thompson, Port Orchard.
New Manager at Campbell
CAMPBELL, CALIF.—Harold Donner, former
assistant manager at the Downtown
Theatre in San Francisco, has replaced Nevin
Davidson as manager of the Campbell Theatre
here. Davidson has been transferred
to the theatre in Los Gatos. Both theatres
are Sunnymount circuit houses.
For Quick Results in Sale of Your Theatre
\
jfTlCE
.; July*
iOXOFnCE :: July 30, 1949

. . Mrs.
. . . Cy
. . . Out
1 201
. . Charles
DENVER
E*aced with a shortage of baby sitters in
Buffalo, Wye, Sam Rosenthal, owner of
the Bison, came up with at least a partial
solution. Having two rooms on the ground
level that were not occupied, he turned them
into a nursery and playroom. In one of the
rooms he placed a number of baby beds, so
that small tots could go to sleep. In the other
he has spotted several pieces of playground
equipment, including hobby horses and slides,
and has placed a woman in charge. Rosenthal
advertised the layout by radio and
trailer, and it is becoming popular with
parents.
.
. . Robert is
Tom Bailey and two of his salesmen went
to Chicago to attend sales meeting on "Jingle
Jamboree." The salesmen making the trip
were Bill WUliams and Homer Ellison, both
recently added to Bailey's staff. In order
to get to Chicago early on a Monday morning
it was necessary to go to Kansas City
by train and fly from there Leon
Coulter, wife of the owner of the Loveland
in Loveland, is recuperating at home following
an operation at F>resbyterian hospital
here . . C. J. Duer is recovering nicely from
.
a cataract operation performed at Presbyterian
hospital . . . Tom Ribble has opened his
540-car $150,000 Star Drive-In in Albuquerque,
N. M., with all Motiograph equipment
Adams bought from Ted Knox .
building a 350-car $75,000 drive-in at Laramie,
Wyo., with Motiograph sound and booth,
and Service Theatre Supply speakers, bought
from Ted Knox.
JDMaL
mOTIOn PICTURE SERVICE [B
.
Fay Gardner Is building a theatre at Curtis,
Neb., to replace the Star. The new theatre
will be the New Star, will seat 350 and
cost about $100,000. Ideal chairs vrill be used
and other equipment will be moved from the
old theatre . . . Robert Otwell, who owns the
drive-in at Riverton, Wyo., is building a new
theatre there with 500 regular and 150 loge
Norman Probstein, owner of the
seats . . .
State, was here looking after his property
follow:ng a few weeks spent at his St. Louis
home Purdusky, Columbia
booker in Kansas City, spent part of his vacation
here.
Paul Rothman, partner in the Star, Colorado
Springs, Colo., is the father of a baby
girl, Bonnie Sue, born at General Rose hospital
. . . Melvin Meier has improved his
Sununit in Harrison, Neb., with~ new Motiograph
and sound . . . The sales staff at the
U-I exchange, including the salesmen, manager
and bookers, are hard at work on the
Bill Scully month, and expect to finish near
the top in the drive.
Herb Cohen, Monogram booker, and Mrs.
Cohen, vacationed in Glenwood Springs, Colo.
Don Beers, owner of the Santa Fe in
. . .
Santa Fe, is now managing his theatre, following
the resignation of Bill Williams as
manager. Virginia Wheeler is his assistant
Lee is running the concessions at the
Marty Weiser,
dog track, Pueblo, Colo. . . .
Warner Bros, publicity man, is here for the
campaign in connection with the running of
"Silver Lining" at the Broadway and the
four drive-ins.
J. R. Lutz, National Theatre Supply salesman,
is father of a new baby girl, Janet Sue,
born on his birthday at St. Luke's hospital
of town folks seen on FUmrow included
Dr. and Mrs. F. E. Rider, Wauneta,
Neb.; George Nescher, Springfield; Neal Beezley,
Burlington: Lem Lee, Greeley; Emmett
Warner, Albuquerque, N. M., and R. D. Erwin
and Ross Gantt, Kremmling.
Eight New Mexico Owners
its HYDE ST. M beRALDl.KAftSKI
VAN FRANCISCO ID CAL. ^^ (j
To Attend TOA Meeting
E N E R. A L M A N A d E tl
CLOVIS, N. M.—Eight reservations have
cleared through the office of E. R. Hardwick,
secretary of the New Mexico Theatre
Ass'n, for exhibitors in the state who will
attend the TOA convention in Los Angeles
in September. Hardwick says he expects 15
reservations by the time of the convention.
That, he adds, would be one-third of the
IDEAL'
membership and a very good average.
MODERN
THEATRE Max Best Buys Coronado
ALBUQUERQUE—Sale of the Coronado
SEATING
Theatre to Max Best was said to have involved
"less than $50,000." Best, a former
_i
clothing manufacturer in California, bought
the theatre from Emmet Warner. The new
owner is investigating the possibility of bank
icckU
nights.
UNderhill 1-7571
We
(or
have the
YOUR
Count on US lor Quick AcHonl | n E#% I Kb
STANDEE SPEAKERS
Our wid* contacts Witb tti* •xhibiten
Ottur* you ol •otUldQerY ranilU.
FOR FRONT SECTION AND BEAR RAMPS
FOR TRUCKS AND OVERFLOW
r
DRIVE-IN THEATRE MFG. CO. "k.^'.'mT"
THEATRE EXCHANGE Cai
187 Golden Gale Ave. San Francisco 2, Cilif.
Fint Arts Bldg. PartlaniJ S, Ortgon
<
SANTA FE
Career Garson and oil man Buddy Fogelson
were wed in Santa Fe recently with little,
^
publicity. They honeymooned at Swan Lake;(||
ranch north of here and Miss Garson went, ii
into Taos one day to shop . . . The proposed' ft
filming of Bob Hope's new picture in this
area has been postponed indefinitely because
of the lack of hotel accommodations for the
company. When the crew could not arrive
as scheduled, local hostelries revealed they;
couldn't handle the crowd at any other time.,.
With the Santa Fe Fiesta coming up the first'
_
week of September, the town is crowded with' |
tourists.
jL ^
No new manager has yet been named forjBU'i''*.
the Santa Fe Theatre, independent house!*-
owned by Don Beers ... A 12-foot cutout of; ):
Betty Grable perched atop the Lensic The-jf
atre marquee helped bolster grosses on "Beautiful
Blonde From Bashful Bend."
Sam Bernard and Wiley of Martin Mooney's
Talent Search, Inc., were here to stage']
a local talent quest, part of the national
event scheduled in 100 cities of 25,000 population.
Winning contestants will be givenr
a screen test on the theatre stage in each'
city and the 100 tests gathered throughoufcj
the country will be shown to a committeei(
headed by George Jessel, Jimmy Durante:
Dale Evans and others. The grand vminer£|
will get a trip to Hollywood, $500 a weel
salary and a part in a forthcoming Moonejl
production. Prom here, the advance agentis!
were to continue towards Kansas City. Nc
deal was definitely set for Santa Fe.
The Star Drive-In at Albuquerque has beer
opened by owner-manager Thomas E. Ribble.
The 512-car drive-in has been undei
construction for several months. Ribble saic)
the ozoner will open at 6:30 p. m. with showf.
starting at 7:40 and 9:50 p. m.
Appearance With Circus
Gains Theatre Goodwill
SANTA FE—Henry B. Valleau, manager o:
the Lensic TheatVe and originator and im'
personator of Snorky the Clown, has gar
nered good publicity for his theatre by arranging
to appear with Clyde Beatty's circu
upon its appearance here.
Valleau, a mimic and makeup artist, be';
comes Snorky, a local radio favorite, ever;
week in his theatre to promote kiddy mati
nees. Recently, he obtained permission froDJ
the circus management to app»ear as a clowi]
in the two performances to be given hen
He arranged the details with Marc Anthonjj
producing clown, and Johnny Cline, ring'
master.
The plan calls for Snorky to appear in tl
Grand Entry march and in the clown alle:'
walk-arounds. The editor of the local pape
has told Valleau that he wants to run
story, complete with pictures, about the local
clown visiting clown alley.
The papers already have given Valleau
news and an editorial break which said:
local theatre manager, whose business wll
suffer when the circus is here, isn't madhe's
going to paint up and be a circus clo'
New Seats in Aztec
AZTEC, N. M.—The Aztec Theatre bal
installed an additional 100 seats and nef
projection equipment. A new cooling systeij
will also be installed.
bote Hoi
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BOXOFHCE :: July 30, IWl

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Theatre Owners Help
Fight Against Polio
ST. LOUIS—The Motion Picture Theatre
Owners Ass'n has been asked by the local
chapter of the National Foundation for Infantile
Paralysis to cooperate in the distribution
of a public information trailer on the
disease. The board of MPTO at a recent
meeting voted to endorse the exhibition of
the trailer, according to a letter sent out
by Secretary Ansell.
The general poliomyelitis s tuation in
this area is not alarming. A total of four
deaths had been reported here as of July
23, with the total number of cases for the
year at 82. In the previous peak year, 1946,
there were 47 cases and two deaths at this
same time.
In southeast Missouri,
the Dunklin county
total rose to 21 with 15 cases in the last 21
days. Theatres in Ava, Mo., and Gainesville,
Mo., operated by L. H. Pettit, were
closed temporarily unt 1 polio conditions improve.
The local board of education closed all ten
of the wading pools on public school playgrounds
to prevent the spread of the disease,
but outdoor shower sprays on 17 other
school playgrounds were kept in operation.
The two big outdoor swimming pools and
an indoor pool, which were closed following
the race rioting in the vicinity of Fairground
Park on June 21, continued out of operation.
An emergency medical meeting was held at
Caruthersville, Mo., to prepare plans for
combatting the disease in southeastern Missouri
and northeastern Arkansas. It was reported
that more than 250 persons in the
two-state area had been stricken with the
disease. The total in Illinois as of July 23
stood at 192 cases. The highest concentration
was at Centralia with 30 cases, and in
Cook county.
Renovate Hannibal House
HANNIBAL, MO.—The familiar old Orpheum
Theatre here was given a facelifting
and improvements which set the Frisina
Amusement Co., owner, back some $50,000.
When the work was completed the name of
the house was changed to the Tom Sawyer.
The new marquee, extending over Broadway,
was erected by Poblocki & Sons, Milwaukee.
The ceiling contains 48 150-watt
bulbs while countless smaller globes are used
in the chaser effect on the marquee and in
the theatre name. Other improvements at
the theatre included air conditioning and
redecoration.
Thomsen Leases Hebron
HEBRON, IND.—J. M. Thomsen, formerly
with Ashman Theatres in Caro, Mich., has
leased the Hebron Theatre from Mr. and
Mrs. Leslie Pratt of Chesterton. Thomsen
has had nearly 13 years experience in the
theatre business, beginning as a doorman at
the Rialto in Missouri Valley, Iowa.
Install Air Conditioner
FRENCH LICK, IND.—The Dream Theatre
here recently completed installation of a refrigerated
air conditioning system.
Businessmen at Nauvoo
Will Finance Theatre
NAUVOO, ILL.—A move has been started
among business leaders here to finance construction
of a new and larg-er theatre to replace
the 400-seat Mormon, which was destroyed
by fire July 15. If and when the
theatre is built, it would be leased to Mrs.
Gail Butterfield, widow of Ken Butterfield,
who took over the Mormon following the
death of her husband earlier this year. Mrs.
Butterfield held a lease on the theatre section
of the building.
The cause of the fire has not been determined.
It apparently originated in an unoccupied
section of the building and later
spread to the theatre.
Since the destruction of the Mormon has
left Nauvoo without a theatre several businessmen
decided to start the move for a new
and larger theatre to be leased to Mrs. Butterfield.
They feel that she is entitled to the
first chance to lease the building if she wants
to continue in the business.
Tumer-Farrar Circuit
Opens Grayville Wabash
GRAYVILLE, ILL.—The new $100,000 Wabash
Theatre had its grand opening Thursday

'
I
Mother and Daughter Cashier Team
Total 73 Years in Peoria Theatres
PEORIA, ILL.—Millions of hands have
been shoved through the little glass windowbefore
Mrs. Louise Heath and her daughter
Mrs. Ethel Claudin. both currently selling
tickets at the Madison Theatre here, and
marking a collective total of 73 years as
theatre cashiers in this city.
The mother, Mrs. Heath, has been a cashier
at var ous Peoria theatres since 1910 and
the daughter, Mrs. Claudin, has been a cashier
since 1915. They have sold collectively
an estimated 30,000,000 theatre tickets, ranging
in admission price from 5 cents to 85
cents, during this period.
Mrs. Heath started selling tickets at the
Princess Theatre in 1910 and Mrs. Claudin
got her start at the old Empress five years
later. Both of them went to work in the
new Madison when it was built by Dee
Robinson in 1920. The Madison was later
acquired by the Great States circuit and is
now under the direction of Great States-
Balaban & Katz. Len Worley is city manager
for the Peoria Great States Theatres,
with offices in the Madison.
Mrs. Health has never experienced a holdup.
THEATRE CHAIRS?
JOE HORNSTEIN INC.
3146 Olive
can deliver
LUcas 2710 St. Louis
?r.
T
/
/^
Mrs. Ethel Claudin, left, and her
mother Mrs. Louise Heath have a collective
total
of 73 years as theatre cashiers
in Peoria, HI. Both now are selling
tickets at
the Madison Theatre there.
but her daughter was the victim of a youthful
bandit, whom she scared out of robbery
by answering his "stick 'em up" order with
"Are you kidd.ng?" The youth fled.
Mrs. Heath's pet peeve is the patron who,
when tendering a $5 bill, calls her attention
to it being a five—as though she couldn't
5
tell a one from a five. She believes that
theatre patrons are not as courteous as they
used to be, since they become very impatient
,
it they have to wait to purchase tickets.
She somet mes does a little wishful thinking
and wondering what she would have been
doing if she could have devised some legal
,
way of collecting at least one-fourth of .
a
cent of Heath tax on each ticket she and :
her daughter have sold. Mrs. Claudin has a
daughter who is being married this month
but, so far, the daughter has shown no desire
to take up ticket selling.
Reel Fellows Golf Party
Will Be Held August 22
MILWAUKEE—A golf party and outing has
been arranged for August 22 by the Reel
Fellows club of Milwaukee. It will be held at
the Port Washington Country club, about 95
miles north of Milwaukee. Golfing will start
at noon and dinner will be served at 7:00 p. m.
There will be prizes for everyone. Tickets are
$5 each and can be obtained from R. W.
Baker at the RKO office. Reservations also
can be made by contacting Etave Chapman at
Columbia. This is the fifth annual outing for
the group.
To Film 'Blood Money'
CHICAGO—Edwin Silverman, president of
Essaness Theatre circuit, says his production.
"Blood Money," story of track-wire service
will start August 8 at General Service
Studio in Hollywood. Second money is being
supplied by the Continental Illinois Trust
Bank of Chicago, vrith a budget set at around
$550,000.
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64 BOXOFFICE :: July 30, 1949

.„ Its
^J^
Vaudeville Boosts
Chicago Top to 250
CHICAGO—Thousands of visiting Shriners
arrived in advance of a four-day convention
and gave Loop houses a good play. Fine
weather also helped. Biggest thing in town
was the comeback of vaudeville to the Palace
for one week, plus "The Judge Steps Out" on
the screen and all backed by a terrific advance
campaign, which gave that house a
record gross. The Woods, with "Champion"
on the screen, had a record first week. The
Chicago had a nice second week witli "The
Girl From Jones Beach," plus the Disk Jockeys
and Evelyn Knight heading a stage show.
The Oriental also did okay with a second
week of "It Happens Every Spring" and
Prankie Laine and Monica Lewis heading
stage revue.
(Average Is 100)
Chicago—The Girl From Jones Beach (WB), plus
stage show, 2nd wk ^ 120
Garrick—Big lack (MGM); Red Stallion in the
Rockies (EL) 100
Grand—House of Strangers (20th-Fox), 2nd wk 110
Oriental It Happens Every Spring (20th-Fox)
plus stage show, 3rd wk.- 115
Palace The Judge Steps Out (RKO), plus vaudeville
on stage - 250
Rialto—Wild Weed (Cummings) 90
Roosevelt—Alias Nick Beal (Para); The Crooked
Way (UA) 100
Selwyn—The Red Shoes (EL), 30th wk., roadshow
Light
State-Lake—Any Number Can Play (MGM),
2nd wk 100
Studio—Forbidden Love (FC), Girls From Paris
(FC) 100
UTiited Artists Trail of the Lonesome Pine (Parcr);
Geronimo (Para), reissues 95
Woods—Champion (UA) 175
World Playhouse—La Traviata (Col); One Night of
Love (Col) , reissue 110
'Garden' Grosses 120 to Lead
In Indianapolis
INDIANAPOLIS—"The Secret Garden" led
local first runs with 120 per cent at Loew's.
Others ranged from fair to good despite the
weather.
Circle The Beautiful Blonde From Bashful Bend
(20th-Fox); Forbidden Street (20th-Fox) 100
Indiana City Across the River (U-I); Leave It to
Henry (Mono) 60
Loew's The Secret Garden (MGM); Gun Smugglers
(RKO), 2nd d. t. wk 120
Lyric—Not Wanted (FC); Amazon Quest (FC) 100
Object to Proposed Drive-In
WAUKESHA, WIS.—A permit to construct
an outdoor theatre has been granted to E. J.
Lipson at Menonom.ee in Wauesha county,
about 18 miles west of Milwaukee, but objection
is being raised to the project. A protest
meeting will be held by residents of the area
where the proposed drive-in would be built.
This is the neighborhood in which an attempt
was made by Lipson last year, but the
project was stopped after the sheriff of the
county and residents objected.
Those objecting to the current drive-in
claim that such a theatre would result in
more juvenile delinquency and immoral conduct.
The town clerk has been asked to cancel
the permit for construction.
Film Stars to Appear
WHEELING, ILL.—The Chevy Chase, local
community theatre, will have an eightweek
summer season. Among stars expected
to appear during the summer are Peggy Ann
Garner, Nina Foche, Mady Christians, Tom
Drake, Signe Hasso and Buddy Ebsen. The
Chevy Chase is located at the former site of
the Bon Air country club on Milwr.uk.ee avenue
north of town.
Niol'me, III.,
Theatre Tax
Ruled Invalid by Court
Reopen Drive-In Hearing
After Citizens Protest
INDIANAPOLIS—Opponents of a drive-in
under construction at 38th street and GeorgetowTi
road won a first round victory when
the Marion county planning commission
agreed to reopen the case and hear objections
August 4.
Objectors to the drive-in filed a petition
asking the commission and county commissioners
to rescind the rezoning action. They
claimed they were misled in believing the 30-
acre tract was to be used for a business block
and shopping center. Approval of the rezoning
petition was granted the Indiana Trust
Co., acting for an undisclosed party. The
petitioners said later the party was Joe Cantor,
theatre operator, and that he planned
an outdoor theatre on the tract.
About 40 objectors filed into circuit com-t
to back up their petition. Told they couldn't
be heard because the matter hadn't been
referred officially to the commission, they
went to see the county commissioners, who
have the final say on rezoning actions.
The county commissioners drew up an official
request for a rehearing. Armed with
that action, the delegation swarmed back into
the court room and the planning commissioners
set the date. Harry W. Claffey,
planning commission president, said his
group had gone on record to reopen the case
if and when proper request was made.
lATSE Banquet Given
On 40th Anniversary
OSHKOSH, WIS.—About 70 members of
Local 167 of lATSE assembled at the Hotel
Athearn here for a dinner on the 40th birthday
of the organization. Four of the members
were honored. One of them, John Phillip,
was given a wrist watch by the Fox
Theatre Co. for length of service. Special
tribute also was paid to Harvey Getchel,
Percy Keene and Emmett Casford. The
speaker was Richard Walsh of New York City,
the international representative of the group,
who complimented the local on the minimum
amount of labor trouble in which it was involved
in this area.
Films showing the history of the organization
were shown. The local theatre operators
were introduced, and William Shields,
the local's president, gave the response. The
history of the local union was traced by
Shirley Robertson.
New Fan at Shoals
SHOALS, IND.—Owner James Hardy has
installed a new fan in his Shoals Theatre.
THEATRE
2 COLOR PROGRAMS
ONE DAY SERVICE On Request
THEATRICAL ADV.
CO.
•SERVING EXHIBITORS FOR 33 YEARS"
2310 CASS wo. 1-2158. DETROIT, 1, MICH
MOLINE, ILL.—The long-disputed Moline
4 per cent theatre tax ordinance has been
termed inval.d by Judge Leonard A. Telleen
in circuit court here. The decision on the tax,
passed on March 23, 1948, sustains the position
of Tri-States Theatre Corp., which has
contended the levy was arbitrary and discriminatory
against the theatres.
The case had been under advisement in
circuit court since March of this year. And
the ruling from the circuit court thus reversed
the decision of Police Magistrate
Ralph Stephen.son, who upheld the constitutionality
of the ordinance when the case was
tried before him in the summer of 1948.
PATRONS MAY UECL.Virvl TAX
Isador Katz, an attorney for Tri-States,
said: "This (the judge's decision) wipes the
case right off the book. The old ordinance
is dead and ineffective." Speaking for H. D.
Groves, Quad-City manager of the theatre
firm, Katz said theatre patrons may claim
all the tax money they paid under terms
of the disputed ordinance by submitting to
theatre officials half-tickets or any other
evidence that they attended the affected
theatres during the tenure of the law.
The ordinance as originally passed imposed
a 4 per cent tax on all forms of a
public amusement, but, before the act went
into effect on April 10, 1948, it was amended
to exclude all forms of amusement except
theatres.
At this time, the theatre owners called the
ord. nance discriminatory and invalid. When
the case was brought before Magistrate Stephenson,
the act was called constitutional
and the case was taken to the circuit court.
While the case was being disputed, the
tax was collected under protest by the Paradise,
Roxy, Hiland and Moline Orpheum
theatres. The Illini and LeClaire theatres,
however, owned by the Tri-States Theatre
Corp. of Des Moines, collected the tax but
refused to turn over the money to the city.
The action of these two theatres set the
stage for the test case. All Moline theatres
promised the money would be returned to
patrons if the ordinance were declared invalid.
LATER RULING IN FORCE
Last June 14, the ordinance was replaced
by a new act which imposed a 2 per cent
tax on all amusements, including motion
pictures, circuses, athletic contests, bowling,
billiards, pool and a number of other itemized
amusements. Judge Telleen's ruling does
not affect the new ordinance.
^M
mOTIOn PICTURE SERYICECq
I PRODUCERS of SK

. . . Among
. . The
. . Mary
Ji
Arts, will be wed to Henry Edward Costa ofl
Berkeley, Calif., August 20. Costa expects toJ
go into motion picture commercial art, which fl
he has studied for some time.
m
MOONLITE DRIVE-IN OPENED—Pictured above is the new Moonlite Drive-In
in Hammond, Ind., on the Gary city limits line. The drive-in, owned by Peter Mc-
Keone of Chicago and Joseph Finerty, is located in a 40-acre plot and has a capacity
of 1,000 cars. In the 75-foot tower is an apartment for Manager Tom Norman. Lewis
Dealer, formerly connected with McKeone at the Michigan City Drlve-In, is assistant
manager. The drive-in has an open-air snack bar in front of which is a patio plaza
with 150 reclining chairs for patrons who wish to leave their cars.
MILWAUKEE
Dad Boy" was shown for one day at the
Strand, sponsored by the Variety Club of
Wisconsin, with the proceeds of about $5,000
going to the Heart of Variety fund. A twoweelc
campaign was put on by members of the
. . .
. . . After
film industry Screen Guild has engaged
Gladys Glander as stenographer
an operation at Deaconess hospital here,
P
p^l^'T^jY?^ifPH
TO ANNOUNCE ?
Use A F/LMACK
SPECIAL trailer;
, ToHelpPut It Across!
F I L M A C
CHICAGO 1327 S. Wobosh Ave.
NEW YORK 619 West 54th. St.
COMPLETE THEATRE
RCA EQUIPMENT
'^'^•'.'^
MID.W€ST TH€ATR€
SUPPLY COMPANY, Inc.
Br«nk«rt Projection Equipment — Ideally
Suited ior DnTe-In Theatres.
448 North Illinois St.
Riley - 5655. Indianapolis, Ind.
Twenty-four hour service
Inez Gore, secretary to Jack Lorentz of 20th
Century-Fox, has returned to her home for
a short convalescence.
A shower was given for Mary Mucci, cashier
at 20th Century-Pox, who will be married
in September. The crowd rented Centui'y
hall on Milwaukee's east side for the occasion
the showmen on vacation are
Arnold Brumm of the Ritz and his family,
spending a couple of weeks at their summer
home at High lake in northern Wisconsin,
and Angelo Pi-ovizano of the Mozart and
Alamo theatres, who is up at the Northernaire
resort on the Wisconsin-Michigan state line.
Bill Foley of RKO also is taking a vacation
The projectionist at the Fox-Downer,
. . . Ervin Rotter, has undergone an operation
at St. Michael's hospital and is reported to
be doing well . . . Milton Harmon, a former
employe of Saxe Amusement Enterprises
(later Fox-Wisconsin), and now with Saxe
White Towers, has brought his family to
Milwaukee from Riverside, Conn., for a vacation.
Ray Smith's theatre supply house on Filmrow
was the scene of a robbery, when someone
got away with $1,000 in checks and $85
in cash. The thief entered through a basement
door. This is reported to be the first
robbery at the Smith store in the 36 years
of its existence. The Smith house is the oldest
one of its kind here. Jerry Kurz, Smith's
assistant, has been at this establishment for
18 years . J. G. Amusement Co. has
opened its outdoor theatre at Marinette,
Wis.—the Highway 64 Outdoor. All of the
equipment was fm-nished by the Theatre
Equipment & Supply Co.
Screen Guild reports the largest showing
of films at local theatres since the branch
was opened. Among the features now on the
screens or about to appear are "Jesse James"
at the Fox Palace, "Arson, Inc.," at the Warner,
"White Horse" at the Fox Palace, "Ringside"
at Fox Palace . Marilynne
Belot, receptionist and stenographer at Film
The new outdoor vaudeville theatre being] j
operated by Erwin Rush at Ackerville, nearjj
west Bend, about 36 miles northwest of Milwaukee,
is reported to be doing very well.J
While no films are contemplated at this!)
time, according to Rush, many patrons wishtj
an outdoor theatre could be added. At present,
hillbilly stars, folk music singers, andl
stars from the Chicago radio station, are|
being shown.
"The Great Dan Patch" opened at the Fox!
Palace here, with "The Secret of St. Ives" as]
a second featui-e. In addition to this Milwaukee
showing, the other world premiere!
showings will be held at Wisconsin Theatres!
... A building permit has been granted fori
construction of a new outdoor theatre at]
Fond du Lac, Wis., for the Lakeside Out-1
door Theatre Co. there. A capital stock ofi
1,500 shares of common stock at a par valuef
of $100 per share has been authorized. ObjectJ
is to operate outdoor motion picture theatres.!
Incorporators are Samuel G. and Feme CostasI
and Loula M. Blackman. Minimum capital!
will be $50,000.
The work of remodeling the Atlas Theatre!
on North Third street here is progressing!
rapidly. Cost of remodeling will be about!
$40,000. Myles Belongia, Milwaukee architect,!
furnished the design.
Parking Lot Provided
GREEN BAY, WIS.—After the Starlite Out-i
door Theatre was opened and in operation
for several days, it became evident that;
space should be provided for waiting cars,,
so that none would encroach on the highway
before being able to find space before the
screen. A parking area for 250 waiting cars
was provided.
This was necessary since the
highway at the theatre is being reconstructed,
and the highway commission is considering
widening the highway at the entrance
and exit to the grounds, to avoid congestion.
Two policemen from the county have been
assigned to clear- the highway at the site.
On a recent Sunday night the line of waiting
cars stretched from the theatre grounds
to the city limits diie to the work being done
on the main highway.
New Drive-In Manager
NEW CASTLE, IND.—Clifford York, former
deputy sheriff and state employe, hasi
been named manager of the drive-in on Route]
3. He succeeds David Gaffney who is now!
in Cleveland. York, who had been working!
on the traffic detail at the theatre, imder- (
went a period of schooling in theatre management
before taking over his new duties.
CARPET?
call JOE HORNSTEIN Inc.
3146 Olive Lucas 2710 St. Louis
NEO-SEAL BURIAL WIRE
FOR IMMEDIATE DEUVEBY
DRIVE-IN THEATRE MFG. CO.
"k. c'.'mT'
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Dud S jail
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66 BOXOFFICE :: July 30, 1949

.
I
I
. . . Ruby
. . The
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"•V !!3ve t
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or iuli iXfflS ««« Rob
Andy Dietz to New York
To Seek First Run Films
ST. LOUIS—Andy Dietz, general manager
for Cooperative Theatres, a booking and buying
agency whicli represents 16 drive-ins and
12 other theatres in eastern Missouri, southern
Illinois and northwestern Kentucky, has
gone to New York City where he hopes to
negotiate with general sales managers of
various motion picture companies relative to
booking first runs, principally for his drive-in
accounts.
Dietz said he believed that by conferring
with the top men in distribution he could
convince them that the drive-ins can pay
adequate rentals for first runs, and that they
should not be compelled to wait until pictures
are exhibited in the regular theatres.
With 28 accounts. Cooperative Theatres,
Dietz feels, is in a position to offer any of
the film companies a proposition for early
runs that will be fair to both the film companies
and the theatre owners.
The most recent theatre to retain the services
of Cooperative Theatres is the Time,
Memphis, Mo., owned by H. Locke.
New Airway Theatre
MILWAUKEE—Two young bandits robbed
the new Airway Theatre of $125 recently.
The cashier described the holdup men as
about 19 and 23 years of age. She said they
had come to the ticket window like regular
customers, as if to purchase tickets for the
show, but drew pistols and demanded the
cash. She handed over the receipts and the
holdup men ran away.
The Airway was opened only recently. It
is located at the Milwaukee city limits to the
wuth.
You Asked for It
So—here they are!
NOISELESS
Popcorn Bags for
5c Sellers, 1/2 lb. size
$2.75 per 1.000, case lots of 4.000
$2.95 per 1,000. smaller lots
Good combination with
lOc Noiseless Bags, I-lb. size
S3.7S per 1.000, case lots of 4.000
$3.95 per 1,000. smaller lots
Have you seen a sample yet? They
CANT be "popped"—they can't even
be blown up.
PRUNTY
Write to
SEED & GRAIN CO.
G20 North 2nd St., St. Louis 2. Mo.
Producers oi famous RUSH HOUR Popcorn
EVERYTHING FOR THE THEATRE
Personalized Service
St. Louis Theatre Supply Company
Arch Hosier
3310 Olive Street. St. Louts 3. Mo.
Telephone lEfferson 7974
ST.
LOUIS
•Tom Williamson, St. Louis manager for
RKO, returned from Chicago after a tworegion
sales conference at the Drake hotel
S'Renco, owner of the Art, left
for New York City, where he plans to book
a number of new pictm-es for his theatre.
"The Eternal Return" a French picture,
opened a run at the Art.
Clifford and Ralph Hough of Lebanon, who
are finishing construction of a 200-car drivein
on Route 32 five miles east of there, have
started work on a similar project near Rolla.
It has been reported also that Rowe E. Carney,
head of the R. E. Carney Theatres, contemplates
construction of a 500-car drive-in
in the Rolla area. Carney owns the RoUamo
and Uptown in Rolla and recently perfected
arrangements with Mildred Rauth, owner of
the 600-seat Ritz there, for a merger of their
booking and buying Interests, with Miss Rauth
doing the booking and buying . 200-
seat Divernon at Divemon, 111., recently
purchased by Ira Rose from Earl Anderson,
has been returned to Anderson. Details of
the new deal have not been revealed.
H. Paul Stroud, head of World Theatrical
Enterprises, has annoimced that the company's
834-car drive-in at West Quincy, Mo.,
just across the Mississippi from Quincy, 111.,
will open August 5. The screen tower is up
and most of the construction has been completed
. . . Bernie Palmer, buyer-booker for
Columbia Amuement Co., Paducah, Ky., and
his family have gone to the Kentucky lakes
area for a vacation.
Eugene Fitzgibbons, salesman for 20th Century-Fox,
and his wife are vacationing in
Toronto as the guests of his father J. J. Fitzgibbons,
president of Famous Players Canadian
Corp. Gene is due to return to St. Louis
July 30 . . Art McManus, also of the 20th-
.
Fox sales staff, and his wife will leave St.
Louis for a two-week vacation in northern
Michigan.
R. D. Von Engeln, St. Louis representative
for the Manley Popcorn Co., and his family
are vacationing at Kudington, Mich. He reports
weather and the beach are great . . .
Larry Parks and Betty Garrett opened a stage
engagement at Loew's State Theatre . . .
The Shady Oak Theatre in Clayton opens
a run of "Saraband' . . . "Grand Illusion,"
the second of the summer series of foreign
films to be shown at the Young Men's Hebrew
Ass'n, opened a rim. Other films scheduled
for the theatre are "Die Fledermaus"
and "Dona Barbara."
Don Davis of Kansas City, special sales
representative for RCA, returned from a
visit with Grace and Walter Rodgers of
Cairo, 111. Carson W. Rodgers, president of
the Rodgers Theatres, Inc., son of Grace and
Walter, still is on vacation in Florida . . .
The Wehrenberg circuit threw a special party
for the youngsters in celebration of the first
anniversary of the 1,000-car Ronnie's Drivein.
There was a large birthday cake, topped
by one candle. Ronnie Krueger, grandson
of the late Fred Wehrenberg, for whom the
theatre is named, was on hand to greet those
attending the party.
Over in Belleville, III., friends and relatives
gathered in the children's recreational area
of the Bloomer Amusement Co.'s Skyview
Drive-In to celebrate the fifth birthday of
Tommy Bloomer jr., whose father is associated
with the amusement company, which
also owns the Rex and Ritz theatres in Belleville.
The children were entertained with
rides and games, making use of the playground's
fine equipment.
Firemen were called to the City Theatre at
Granite City, 111., when smoke from a rubbish
fire seeped into the theatre auditorium. No
damage resulted and there was no interruption
of shows that night.
Burlesque House Closed
For Fire Code Violations
INDIANAPOLIS—In a drive to close fire
traps in this city. State Fu-e Marshal Alex
Houghland has ordered closed the Mutual
Burlesque Theatre at 132 South Illinois St.
The notice, revoking the theatre license and
citing 13 specific violations of the state fire
code, was served by Delbert E. Taflinger, chief
inspector for the fire marshal's office.
The building commissioner said that Glen
Black, manager of the theatre, had been
warned repeatedly to make repairs but that
all warnings were disregarded. Taflinger
warned Black to comply with the closing
order or make himself liable to a fine of $500
and 90 days at the state farm.
To Script "A White Rose'
Charles Bennett has been inked to script
"A White Rose for Julia" for RKO.
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68
BOXOFFICE :: July 30, 19'

^J^
. . . Caralee
'W^l Danziger Bros. Producing
'Runaway' in New York
NEW YORK—Edward J. and Harry Lee
Danziger have started filming their second
eastern production, "Riinaway," starring Paul
Henreid, which will be shot entirely on locations
in New York and Long Island. Like
their previous eastem-made film. "Jigsaw."
it will be released by United Artists.
Catherine McLeod will be featured opposite
Henreid and Grace Coppin, Ann Jackson and
Rosita Moreno are also in the cast. "Runaway."
which is based on an original story
by Hugo Butler. Joan Rouverol and Bernard
Vorhaus, will be directed by Vorhaus.
The Danziger Bros., who are the owners
of the Eastern Sound studios at 550 Fifth
Ave., will continue their program of eastern
production with "St Benny the Dip," an
original which they have just purchased.
Peter Fortune to Manage
Co-Op at Indianapolis
INDIANAPOLIS—Peter Fortune has resigned
his sales post with RKO to become
general manager of the Indianapolis Cooperative
Theatres, Inc., according to a report
from Harry Markun, president and founder
of the group. Before Fortune joined the sales
organization at RKO, he was associated with
Universal.
Charter O'Keeie Corp
SPRINGFIELD, ILL.—An Illinois charter
has been issued to the O'Keefe Amusement
Corp. of Danville, 111., which owns and operates
a large drive-in on the outskirts of
that city. The new corporation is headed by
Roy O'Keefe of Vincennes, Ind.
Air Conditioning at Lakes
MONTICELLO, IND.—A General Electric
11 air conditioning system has been installed at
'
the Lakes Theatre here. The Lakes is managed
by Mark Alexander.
THESyfRE EQUIPMENT
442 NORTH ILLINOIS STREET
INDIANAPOLIS
INDIANA
For Drive-ln Theatre Equipment
See
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3146 Olive LUcas 2710 St. Louis
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INDIANAPOLIS
Doy Furman, representing the Ted Gamble
interests' New York office, was here to
confer with Kenneth Collins, general manager
for the Greater Indianapolis Amusement
Co. . . . Jack Dowd, manager for Republic,
visited Chicago and called on the Gregory
circuit . . . Sol Greenburg, Film Classics,
attended the Shrine convention in Chicago,
and then went to Lake Wawasee, Ind., to
complete his vacation . . Comiie Paxton of
.
National Screen Service is vacationing at
Bayne City, Mich., and Irene Ayres of the
same office is vacationing at Bass Lake, Ind.
. .
Tom Dillon, booker at Columbia, is vacationing
with his family in Lafayette, Ind.,
Francis Pierce, head inspector
and Louisville . . .
at Warner Bros., is spending her va-
cation at home . The new Arlington Theatre
here is scheduled to open September 1,
with new RCA booth equipment, Brenkert
projectors, RCA sound and booth accessories,
furnished by the Mid-West Theatre Supply
Patty Rauck, Eagle Lion, is vacationiiag
Co. . . .
in
Florida.
James Milburn, assistant shipper at Warner
Bros., is the father of a baby boy, bom
at the Methodist hospital . . . Virgil Jones,
booker at Warners, was stricken by virus X
while at work. He was taken home where
he was confmed for several days . . . Rosemary
Geigerrich. assistant cashier at Warners,
is spending her vacation in Madison,
Ind. Fi-ank Warren, U-I salesman, and
. . .
his family are vacationing in Wisconsin.
Mrs. Nellie Arvin, head inspector at U-I,
was saddened by the death of her father . . .
Mrs. Dora Blankenbaker, biller at U-I, visited
her son, who operates the Pastime Theatre,
Richmond, Ind. . . . A. B. Thompson, operator
of the Park and Ritz, North Vernon, Ind.,
his wife and daughter are vacationing in
Chicago.
. . . Jean is the
. . .
Gordon Forbes, home office representative
for Screen Guild, San Francisco,
Morton
is at the
new
local branch
bookkeeper and cashier at Screen Guild here
Wisehart is the new employe in
the cashiers department at 20th-Fox
K. L. Dotterer, salesman at 20th-Fox, has
returned from his vacation in Michigan and
Mackinac Island, after a successful fishing
trip.
Exhibitors seen on Filmrow during the
week were Michael Murphy, Victory, Huntingburg:
William Connors, Marionaire, Marion;
John Micu, Indiana-State, Fort Wayne;
Robert L. Hudson jr., Hudson circuit, Richmond:
Don LeBrun, Kent, South Whitley;
Tom Goodman, Marion, Poseyville, Dream
at Corydon and Strand at New Harmony,
and William Handley, Rembusch circuit,
Franklin.
Okay Trial Parking Meters
INDIANAPOLIS—Parking metere received
imanimous approval from the city council
for a "trial run" but some officials had their
fingers crossed. The experiment probably will
not begin until fall.
Plans call for a 50-50 split of revenue between
the city and the M. H. Rhodes Co.,
manufacturer of Mark-Time meters.
RESEARCH BUREAU
fsr
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
7-30-49
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning;
D Acoustics D Lighling Fixtures
n Air Conditioning Q Plumbing Fixtures
D Architectural Service |--| projectors
D "Black" Lighling
^ projection
n Building Material
Seatmg
Lamps
n Carpets
,_,„.,,.. D Signs and Marquees
D Coin Machmes
n Complete RemodelingD Sound Equipment
D Decorating
Television
n Drink Dispensers D Theatre Fronts
n Drive-In Equipment D Vending Equipment
n Other
Subjects
Theatre - •
Seating
Address
City
State
Capacity
Signed
Postage-paid reply cards for your further convenience
in obtaining information are provided in The MODERN
THEATRE RED BOOK (Nov. 20, 1948).
BOXOFFICE July 30, 1949 69

CHICAGO
Uarold Lloyd, new imperial potentate of the
Shrine, took time out to greet many local
and out-of-town exhibitors attending the
Shrine convention. He also was a visitor at
the Variety Club with another film star,
Monte Blue. Carl Nlese, Indianapolis theatre
operator, was host to a group of Shriners
from Indianapolis and other towns, and Irving
Mack, Irving Mandel, Fred Mindlin. and
other barkers of the local tent were on hand
to greet the visiting Shriners.
"D-Day" for the Chicago Theatre is Au-
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gust 5, when Dennis Day opens his one-week
appearance with his own show, including
Gale Robb.ns. Ed Seguin is betting that Day
will top Jack Benny's attendance records
on the strength of the exploitation and publicity
campaign under way. All-out cooperation
of NBC, RCA-Victor and Day's radio
sponsor, Colgate-Palmolive-Peet, makes it
almost a certainty that the whole town will
be turning out for the show . . . Bob Hope
was a surprise visitor here the same day
"Sorrowful Jones" bowed at the Chxago,
which resulted in publicity breaks on front
pages of all dailies, radio and WBKB television.
James R. Grainger and Edward L. Walton,
Republic executives, were here for a confab
with local manager Abe Fischer . . . Terry
Turner, RKO director of exploitation, startled
the town with his latest bit of ballyhoo. A
15-foot gorilla riding around town on a giant
truck and emitting jungle growls in the Loop
was an advance notice that "M'ghty Joe
Young" was to open at the Grand August 3
Abe Piatt was given a congratulatory
. . .
luncheon at Fritzel's upon his appointment
as manager of B&K's north side theatres
. . . Alex Manta of Manta & Rose is a grandpa.
His daughter Mrs. Don Warner, wife of
the M&R purchasing department head, gave
birth to a baby girl.
Jack Garber has all the work he could ask
for this month. July 27 he opened "The
Great Dan Patch" at the B&K Roosevelt,
with accompanying fanfare including a "Dan
Patch" n ght at the sulky races at Sportsmen
Park. Then on August 10, comes the
world premiere of "Yes Sir, That's My Baby,"
with guests stars including Donald O'Connor,
Gloria DeHaven and Charles Coburn
. President Truman, during his visit at
the Shrine convention, asked Harold Lloyd
for a print of "Movie Crazy" for a White
House showing. He is a Lloyd fan. The film
opened its Chicago run at the Garrick July
29.
"Any Number Can Play" moved from a
Loop showing to some 16 houses in outlying
ai-eas. "Neptune's Daughter" is playing date
and date in 26 neighborhood houses. MGM
is giving both pictures a big bally with large
ads in the papers and spot announcements
on the radio . . . Gary Grant, en route to
Johns Hopkins hospital in Baltimore for a
checkup, had a simple request during his
I
stopover here—a convertible car in which,1
to soak up sunshine while making a tour of
the city. His wish was fulfilled by Wally
Heim and Harry Burt of RKO's publicity
department, who did the chauffeuring.
After the furore he created at the Paramount,
New York, Billy Eckstine's current
Chez Paree engagement is comparatively
quiet. Billy opens at the Chicago August 12.
"Look for the Silver Lining" will be the picture,
which gives the Chicago a powerhouse
combo opposite the Oriental's George Jes.sel
stage show and "You're My Everything."
Pittsfield Clark Starts
Two Shows Nightly
PITTSFIELD, ILL. — The Clark Theatre!
has inaugurated a new policy under which|
two complete shows will be given ever
Wednesday, Thursday and Friday night. Thel
first show starts at 7:00 p. m. and the second
at 9:15. The theatre is owned by Clark andj
Russell Armenti'out.
About 500 women filled the Clark Theatrd
in Barry, 111., for the free cooking schoofl
sponsored by the Ross Furniture store. Misa
Betty Crose, Uregas home economist, pre^^
sided. There were a number of valuable at-j
tendance prizes, donated by the merchants ofl
Barry.
Film Arts Shoots TV Film
MILWAUKEE—Members of the Film Arti
personnel on location shooting a TV filirl
covering a sportsmen's fishing holiday an
A. K. Hadley, Milton H. Abram, Roy Hadley
Ed Beyler and Jay O. Ferch. The location iS
in the northern wilds of Wisconsin. Thi^
will be the first of a group of TV hobby fea^
tures which are in the making. Other hobbjl
•motion picture films to be produced by th(
company building and operation of a toj
railroad; amateur radio communications; old
automobiles and carriages, flower, vegetable
and landscape gardening. These are only 8
few of 13 hobby films to be produced by this
company.
Sign RCA Sound Contracts,
CAMDEN, N. J,—Sound service contracts
have been signed by the RCA Service Co,
with the Roxy Theatre, Carthage; the Rex
Joplin; the Strand, Pierce City; Orris, SI
Genevieve, all in Missouri and the Fenwayj
Fennimore; the Fort, Fort Atkinson, and thi
Mode, Waterloo, Wis.
HANDY SUBSCRIPTION ORDER FORM
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THEATRE
STREET ADDRESS
TOWN
NAME
STATE.
POSITION.
Take South Bend Depositions
CHICAGO—In the South Bend OutdooJ
Theatre Co. antitrust case, attorneys for thJ
plaintiff started taking about 20 depositions
which will continue for five weeks. Alreadf
interrogated are Tom Gillam, 20th CenturyTJ
Fox manager, and William DeVaney, MGN|
manager. A. W. Schwalberg, Paramount
general sales manager, is expected next weel|
from New York.
William Lemke Opens Holiday
ROUND LAKE, ILL.—Owner WilliaE
Lemke presented Hawaiian orchids to thfl
first 450 women entering his new Holidaa
Theatre on its opening night. The $90,00M
theatre is located in Round Lake park or
Highway 134. The Holiday, which was be[
gun early in December, seats 700 and ii,,
equipped with a cry room and a soda bar
the lobby.
•fte loi
c.
'>f«hfr
"stjtni,
70 BOXOFFICE :
: July 30, 194

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Wichita Men Start
Junction City Airer
CITY, KAS.—Work has begun
a 500-car drive-in on Grant avenue bethis
city and Fort RUey. It will be
by Warren Weber and Vic Harris, both
of Wichita. Weber is an experienced showman,
having operated houses in Great Bend,
St. John, Burlington and Stafford. At present,
he is operating a theatre in Winfield.
Harris, partner in the airer, is a Wichita
restaurant owner. They plan construction of
several more drive-ins with the one here as
first in the projected circuit.
Bollinger of Emporia, according to
;. Weber and Harris, will do the construction.
The operators plan to spend between $80,000
and $90,000 on the 22-acre plant. The tower
will measure 90x125 feet, including wings. The
screen proijer will be 40x50 feet. About 100
carloads of gravel will be used for surfacing
the field. Each of the 500 in-car speakers
will have individual volume control. There
will be a concession bar for popcorn, soft
drinks, hot dogs, coffee, tobacco and candy.
Opening is slated for about September 10.
When finished, this will be the second drivein
in this area. A 350-car ozoner is operated
by TEI just outside nearby Manhattan.
Tnta:. ! Wayne
•=: Fdi As !
- '
TV a
I
H,;c,
Film Club in Kansas City
Plans First Luncheon
KANSAS CITY—Approximately 30 exhibitors,
exchange executives and other film
world officials will gather at noon August
8 at Bretton's restaurant here for the initial
monthly luncheon to be sponsored by a new
: hi* I
lij ii,
V- 1 :
and as yet unnamed club composed of in-
\ dustry representatives.
A group which met at the restaurant sev-
,r
J
eral weeks ago became the nucleus for the
,,
new luncheon club, which in the future will
meet regularly on the second Monday of each
and anyone in the film world will be
jsiiiM by 11! month. The luncheons will not be invita-
welcomed.
ind Contracts I
,ii i
Dart Games at Theatre
Ruled Legal by Court
CARTHAGE, MO.—A dart-throwing
j
tional,
contest
on the theatre stage, even when cash
prizes are awarded, is not gambling and does
not violate state laws, the circuit court here
has ruled.
Clarence McDonald, Webb City theatre
operator, had been charged with gambling.
Judge W. E. Bailey sustained a defense
motion to quash. McDonald's attorney contended
that the dart game was a game of
skill and did not constitute gambling. Judge
Bailey's ruling came after studying briefs of
the case for about two weeks.
Les Roth Builds Estelline
ESTELLINE, S. D.—Les Roth, owner and
manager of the State, has begun work on a
300-seat theatre to be opened in September.
The theatre building, which will house a business
office and a large dental clinic on the
second floor, is being built of Haydite, a
stone block of shale content.
Theatre for Schuyler
SCHUYLER, NEB,—A 600-seat theatre is
one of four new structures planned for the
business area here. Others are a hospital,
a fire station and a new high school.
SOXOFnCE :: July 30, 1949
Minnesota Solons Pledge
Aid for Tax Repeal
Editorial Lauds Move
To Repeal Ticket Tax
CEDAR RAPIDS—The Cedar Rapids Gazette,
on its editorial pages, "saw merit" in
the proposal advanced by theatremen and
railroads that wartime federal taxe^ on theatre
and train tickets be removed.
"The theatres—or for that matter the individuals
who were fortunate to be at home
and able to buy tickets to films while others
were in uniform—did not object to these
taxes as wartime measures. But the business
now feels that the time has come when the
taxes should be removed because the amount
of the tax often makes the difference between
whether the individual goes to a show
or makes a train trip or stays home," the
editorial stated.
"Bluntly," it continued, "both the theatres
and the railroads have good reason to believe
that the tax is reducing their businesses
considerably. Thus, at a time when business
is on the decline, their officials feel that
elimination of these taxes would act as a shot
in the arm for their respective businesses.
"We think there is considerable merit in
their argument—and in those of some other
businesses for the elimination of wartime
taxes. Certainly, in the case of the theatres
in particular, it is the little man who is hardest
hit."
Hillbilly Show on Stage
MANHATTAN—The increased interest of
ticket buyers in vaudeville or stage presentations,
even in smaller localities, was
demonstrated here when a Western Hillbilly
Roundup, featuring performers from
radio station WIBW, Topeka, was more than
well received by patrons of the State
Theatre.
Mary Lou Irvine to Wed
MANHATTAN—Mary Lou Irvine, secretary
to Dave Dallas, TEI city manager, will
marry Leonard James Taylor of Topeka at
the Seven Dolors cnurch here. Miss Irvine,
a theatre employe for the last two years,
has resigned.
David Church on Vacation
MANHATTAN—David Church, chief projectionist
at the Sosna Theatre here, left
on his vacation. Church and a party of
friends will take a motor trip through the
west.
Buy Ironton, Minn., Theatre
IRONTON, MINN.—Rudy St. Anthony and
Henry Mulder, operating as the Range Theatre
Co., have bought the Ironton Theatre.
The former owner was Wayne Marx.
Upholster Theatre Seats
WINTERSET, IOWA— All seats on the
main floor of the Iowa Theatre have been
reupholstered. Upholstery includes both mohair
and a new leather type.
MW
has
MINNEAPOLIS—North Central Allied
received replies from one U.S. senator and
five representatives, members of the Minnesota
delegation, in reply to letters urging
the repeal of the wartime admissions tax.
Replies are most encouraging, says S. D.
Kane, executive counsel. Each declared himself
in favor of the repeal and pledged cooperation.
Senator E. J. Thy wrote that he
believes revision of the excise taxes has a
good chance for passage. Congressman H. C.
Hagen of the ninth Minnesota district said:
"I am supporting all efforts and all legislation
to eliminate, or at least modify and
reduce, the federal theatre admission tax."
Coming out flatly for repeal, Congressman
A. H. Andresen asserted, "I have already
signed a petition to this effect and hope we
will be able to secure the necessary vote to
bring the Martin bill up for consideration."
Congressman E. J. McCarthy informed
North Central Allied that he's in principle
opposed to such forms of taxation "because
they are, in effect, a sales tax." He expressed
himself as hopefiil that other sources of revenue
can be found "which will make it possible
to repeal excise taxes."
"I have signed a petition in the house to
remove all wartime excise taxes, including
the amusement tax," Congressman Roy W.
Wier stated in his letter.
Congressman W. J. Judd, wrote: "If we
can get the bill, as amended by Senator Johnson,
reducing the excise tax on many items,
including admissions, passed by the senate,
I believe we can get it up in the house."
Iowa Film Chautauqua
Held at Lake Okoboji
SPIRIT LAKE, IOWA—An Iowa Film
Chautauqua was held at Gull Point lodge on
West Okoboji, under the sponsorship of the
state conservation commission and the University
of Iowa. Programs were presented
each night from July 25 through July 29.
The Iowa Film Chautauqua, a new venture,
is designed to combine the spirit and technique
of old Chautauqua with present-day
audio-visual education methods. If successful
here, a Chautauqua program will be available
to every community and, in this case,
the Lake Okoboji project will become the
parent state organization. Among the speakers
was Roger Albright, director of educational
services for Motion Picture Ass'n of
America. He discussed business and industry.
Renovate Britt Princess
BRITT, IOWA—Remodeling plans for his
Princess TTieatre are so extensive that H. S.
"Doc" Twedt, owner, is going to change the
name as well. Doc is going to have a contest
—he's already selected the new name—among
his patrons. The one who guesses correctly
will receive a prize. Among the improvements
being made at the theatre are a new front,
new marquee and a new paint job. ITie name
contest will close August 6.
71

1
It was a pleasure
to have been the Floor Covering Contractor
that helped to beautify the New
RKO Missouri Theatre
ALEXANDER SMITH - MASLAND CARPETS
AMERICAN RUBBER TILES HOOD ASPHALT TILES
U.S. ROYALITE ENTRANCE MATS
Installed By
R. D. MANN CARPET CO.
928-932 Central
Victor 1171
Room 455, Paul Brown Bldg. CHestnut 4499
Kansas City, Mo.
St. Louis, Mo.
72
BOXOFHCE :: July 30, 194(

I
'
Alice
. . James
Kansas City Grosses
In Upward Swing
KANSAS CITY—Bolstered by the reopening
of the former Mainstreet Theatre as
the RKO Missouri, trade at first run houses
here generally showed improvement. With
Jane RusseU and other Hollywood personalities
making personal appearances during
opening night festivities, the Missouri was
launched to capacity business throughout the
remainder of the week. "Any Number Can
Play," dualed with "The Secret of St. Ives"
at the Midland, registered a rugged 150 per
cent. "Look for the Silver Lining" chalked
up a potent 140 per cent at the Paramount.
In a 14th week at the Kimo, "The Red Shoes"
was nearing the end of its record-breaking
run at the southside theati-e.
(Average is 100)
Esquire, Apollo The Red Menace (Rep) 100
Kimo The Red Shoes (EL), advanced prices,
14th wk -145
Midland—Any Number Can Play (MGM); The
Secret of St. Ives (Col) 150
Paramount Look (or the Silver Lining (WB) 140
RKO Missouri—She Wore a Yellow Ribbon (RKO) ...
Roxy The Trail oi the Lonesome Pine (Para);
Geronimo (Para), reissues 95
Tower, Uptown, Fairway House of Strangers
(20th-Fox) 75
"Dan Patch' Premiere
Gets 135 at Twin City
MINNEAPOLIS—"The Great Dan Patch"
and the reissued "Wizard of Oz" made the
best boxoffice showings here. "Dan Patch"
had its world premiere and was helped by
a tremendous advertising and exploitation
campaign and the fact that the famous pacer
did much of his running hereabouts. With
Bob Hope in person for the Aquatennial celebration,
his "Sorrowful Jones" continued to
prosper mightily in its second Radio City
week. The Aquatennial's counter attractions
and extreme heat hurt business generally.
Aster Return of the Vampire (Col); Boogie
Mon Will Get You (Col), reissues 95
Century-The Wizard of Or (MGM), reissue 110
Gopher—I Shot Jesse James (SG); Cover-Up (UA).. 95
Lyric—City Across the River (U-1). 2nd wk 90
Pic—Torment (Dist); Passionelle (DisI) 100
Radio City Sorrowful Jones (Para), 2nd wk 125
RKO Orpheum—The Doolins of Oklahoma (Col)-. 90
RKO Pan—^Massacre River (Mono); Leave It to
Henry (Mono) 90
State—The Great Dan Patch (UA) 135
World—The Red Menace (Rep) 100
'Calamity lane' Leads Omaha
On Double Bill
OMAHA— "Calamity Jane and Sam Bass"
and "Homicide" had a slight edge in a field
that included three holdover bills. "The Stratton
Story" held for a third week at the State
Theatre. Weather was generally fair, not too
hot.
Omaha—Sorrowful Jones (Para), 2nd d, t. wk 90
Orpheum Calamity Jane and Sam Bass (U-I);
Homicide (U-I) 105
Paramount Neptune's Daughter (MGM), 2nd d. t.
wk 90
RKO Brandeis—Tall in the Saddle (RKO); Pride
of the Yankees (RKO) 95
State—The Stratton Story (MGM), 3rd d. t. wk 85
Town—Winner Take All (Mono); Code of the West
(Mono); The Wolf Man (FC); split with Fighting
Mad (Mono); Frontier Days (SR); From This
Doy Forward (RKO), reissues 105
Becnity Vies for 'Neptune'
OMAHA—Manager Donald Shane of the
Paramount Theatre staged a big bathing
beauty contest to let the city know about
"Neptune's Daughter." Navy, marine and
army officers served as judges in naming
Kuam, 19, top mermaid over 11 other
contestants.
KANSAS CITY
DKO Theatres executives here for the reopening
last Tuesday night (26) of the
former Mainstreet as the Missouri included
Malcolm Kingsberg, president; Sol Schwartz,
vice-president and general manager, and
Harry Mandel, advertising director . . . Louis
Astor, New York, Columbia circuit sales official,
visited the local branch .
R.
Grainger, New York, Republic vice-president
in charge of sales and distribution, left after
conferring with Robert F. Withers, local exchange
head.
R. E. Conrad, Wichita, one of the first drivein
theatre operators in Kansas, visited Arthur
DeStefano, National Theatre Supply
Co. branch manager ... J. V. Scully, New
York, Republic special representative, left for
Denver after checking the local exchange
... Ed Haas, Fox Midwest Theatres district
manager, was vacationing in Colorado . . .
Elmer C. Rhoden jr., Commonwealth Theatres
chief film buyer, returned from California
. . . Don Davis, RCA-Victor district
manager, was in St. Louis territory.
C. M. Parkhurst, Kansas-Missouri Allied
unit general manager, was in central Kansas
.. . T. R. Thompson, Monogram branch
manager, returned from South Dakota . . .
Larry Biechele, Film Classics salesman, spent
a week at the local branch . . . Ralph Heft,
former Screen Guild salesman, was named
booker and buyer for the downtown Palace
. . . Chris Bean, Fox Midwest Theatres, became
the father of a daughter born July 20.
Rube Melcher, Poppers Supply Co., returned
from the Shrine convention in Chicago
. . . Hal Parker, cameraman, was at
work on several commercial productions for
clients . . . Walter Shreve, Shreve Theatre
Supply Co., returned from north Missouri . . .
Earl Ogan, Paramount salesman, was ill . . .
Walter Young, formerly at the State in St.
Louis, assumed duties as assistant manager
at the Midland succeeding Martin Maher,
who resigned to become associated with the
Confection Cabinet Corp.
Operation of the Harris, Hugoton, Kas., is
being continued by Mr. and Mrs. R. L.
Harris, who recently opened the Rusada . . .
Construction has been started on the drivein
being erected by Ray Walsh near Chanute,
Kas., and it will be ready for opening late
this summer . . . The Trojan Theatre at
Troy, Mo., has been leased by Mr. and Mrs.
C. B. Rudolph to Edward Long of Bowling
Green, Mo. . . . Theatre Enterprises is expected
to open the new Ben Bolt at Chillicothe.
Mo., about August 20.
. . .
W. F. Sonneman, operator of the Shiloh
and Concord, Springdale, Ark., was a Filmrow
visitor . . . Kansas theatre operators
seen included Dan Blair, Blair, Smith Center;
G. R. Crocker, Rialto, Lyndon, and Warren
Weber, Nile, Winfield Among Missouri
showmen in town were Bill Silver, Silver,
Cameron; C. B. Sherman, Uptown, St.
Joseph; Harley Fryer, Orpheum, Neosho;
Charles Fisk, Fisk, Butler; Joe Ghosen, Uptown,
Sedalia; Charles Mohler, DeRay, Joplin,
and E. A. Peterson, Plaza, Greenfield.
New Curtain at Madrid, Iowa
MADRID, IOWA—A new curtain has been
purchased for the Iowa Theatre here.
Former Pastor Acquires
Calmar. Iowa. Theatre
CALMAR, IOWA—Dr. John C. Eichorn of
Bridgeport, Conn., has purchased the Calmar
Theatre from John LaDue. Eichorn is having
the theatre rewired and is making other
improvements.
A native of Mendota. 111., the new owner
is a graduate of Wheaton college, Wheaton,
111.; Temple Hall seminai-y, Chicago; Clark
university, Worcester, Mass.; Yale imiversity
and Columbia university. He taught
speech for two years at Wheaton, after
which he served as pastor of the Bethany
Congregational church in Bridgeport. Several
months ago he was forced to give up his
pastorate because of poor health.
$0.63 HERE YOU ARE $0.63
Ideal Theatre Chairs
The most comiortable, substantial,
troublefree
chair that gives you years of service.
If you want the best, now at reduced prices
Call — Wiite or Wire
STEBBINS THEATRE EQUIPMENT CO.
1804 Wyandolfe St. Kansas City 8, Mo.
Clyde H. Badger, Manager
Theatre Design, Construction and
Remodeling
F. A. McMICHAEL & SON
GENERAL CONTRACTORS
Osborne, Kansas
Satisfaction — Always
Missouri Theatre Supply Co.
L. I. KIMBRIEL, Manager
Phone BAItimore 3070
= 115 W. 18th Kansas City 8. Mo. =
The Pure Cocoanut Oil Popcorn Seasoning
and
A Complete Line of Popcorn and Popcorn
Supplies
SEE
HUBE MELCHER POPPERS SUPPLY CO.
114 W. 18th Street Kansas City 8, Mo.
NEO-SEAL BURIAL WIRE
10-2 12-2 — 14-2
DRIVE-IN THEATRE MFG. CO.
Hn IfaxiA SeAiMX SUux 1S99
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STEBBINS THEATRE Equipment Co.
KANSAS CITY 6, MOfWTV^
'' ^
..Jill; 30,1^
BOXOFFICE :: July 30, 1949
73

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We are proud to have
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house draperies
for
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1324 Grand Avenue Kansas City, Missouri
74 BOXOFFICE :: July 30, 194

'
sters
To Honor A. H. Blank
At Des Moines Fete
DES MOINES—A. H. Blank, president of
Tri-States Theatre Corp. and Central States
Theatre Corp., was to be honored at an invitational
testimonial banquet Sunday night
(31) at the Standard club here. More than
200 civic leaders have been invited. Blank
celebrated his 70th birthday July 27.
"He is being honored in appreciation of his
generosity and interest in all civic and world
affairs, especially his gift to Des Moines of
the Raymond Blank Memorial hospital for
children in memory of his son Raymond,"
said Harry Ginsberg, general chairman for
the banquet.
Joseph Rosenfield will be toastmaster.
Speakers will include Gov. William S.
Beardsley, Herbert L. Horton, Ralph Jester
and Rabbi Eugene Mannheimer of Des Moines
and Col. William McCraw, executive director
of Variety Clubs International. A bronze
plaque is to be presented to Mi-, and Mrs,
Blank at the banquet. It will be placed in
the lobby of the Blank hospital.
Robert Hynes Is Promoted
To City Manager Post
ST. JOSEPH, MO.—Robert Hynes, in the
theatre business since 1925 and manager of
the Missouri here since October 1947, has
been appointed city manager for the Durwood
circuit, according to Stanley H. Durwood,
vice-president in charge of operations.
Hynes began his career with the Loew circuit
in Pittsburgh, Pa., and since that time
he also has been with the Warner and Fox
chains. He was manager of the Criterion
Theatre in Oklahoma City, Okla., before coming
here.
A. J. Boos, formerly assistant manager at
the Missouri, has been named manager of
the Electric Theatre. He joined the Durwood
organization in September 1947. Kenneth
Melchose, former manager of the Orpheum,
has been appointed manager of the new
Skylark Drive-In Theatre opened this week
by the Durwood circuit. He has been succeeded
at the Orpheum by George MuUare,
formerly with the Pox Midwest organization
in Kansas City.
Allied Group to Discuss
Film Rental Situation
MINNEAPOLIS—Directors of North Central
Allied will meet next month to discuss
ways and means by which film costs may be
reduced "proportionately to the downward
trend in boxoffice grosses."
Bennie Berger, North Central Allied president,
declares that distributors now are demanding
rentals which are out of line with
the present trend in theatre grosses.
One of the measures to be considered at
the meeting will be an exhibitor strike which
would close theatres in protest for a specified
time. Use of screen trailers and newspaper
advertisements to present the case of exhibitors
to patrons also will be proposed.
\ Arnold Johnson Is Father
^ ONAWA, IOWA—Arnold Johnson, owner
of the Iowa and Onawa theatres, had more
than one reason to celebrate July 4. His
wife gave birth to a second son named John.
jjlK BOXOFFICE I :: July 30, 1943
New Rusada Theatre Is Opened
As Memorial in Hugoton, Kas.
HUGOTON, KAS.—The new Rusada Theatre
stands as a memorial in this small Kansas
community to Russ and Ada (Russ-Ada)
Harris, an enterprising couple who for nearly
25 years have brought motion pictures to the
farmland town.
The Harrises started into show business
here in November 1925 when they bought the
Gem Theatre from Charlie Nolan. In those
days of silent films they lived at the theatre
and Harris commuted to his farm in the
mornings and back to the theatre at night
to run the hand-operated projector while
Mrs. Hulah Kilbourne furnished the music
Population Is Greater;
Downtown Traffic Off
OMAHA—Downtown theatre operators as
well as other businessmen this week pondered
the results of the 26th annual pedestrian
count which showed fewer persons on downtown
streets than 25 years ago.
Despite an increase in population from
191,601 in 1920 to 265,000, the count is down
from 185,000 to 155,000. The figures started
many downtown leaders talking the need for
parking facilities again and brought these
major conclusions:
Parking shortage is causing shoppers to
limit downtown trips.
Shoppers buy more in fewer visits. Retail
sales continue extremely high. Store modernization
and air conditioning aid this.
More shoppers get out of cars closer to
the stores—thus passing fewer doors when
more walking was done.
Some businesses and professions have left
the downtown area.
Suburban shopping and entertainment is
more popular.
J. F. Brown Opens Theatre
MECHANICSVILLE, IOWA — The Miller
building, remodeled into a theatre building,
was opened recently. Owners are Mr. and
Mrs. J. F. Brown, who named the theatre
the New Cedar. The theatre is newly decorated
and air conditioned.
Owners Sponsor Parade
STATE CENTER, IOWA—For the third
consecutive year, the State Theatre here
sponsored a novelty parade at the annual
fall festival. July 26. During the last two
years, entries have been confined to youngand
their pets. This year Mr. and Mrs.
John Shultz, owners, had entries of comic
and film characters. Cash prizes were awarded
and all entries received free tickets.
at the piano.
AVhen the film machine broke, Harris always
had a slide ready asking patrons to be
patient a minute. Then he'd grab his tractor
tools and repair the damage. The seats
were benches and if the patron was lucky
enough he sometimes got a folding chair.
During the wait for film repairs the patrons
could visit.
Five years later, in 1930, the Harrises built
and opened the Harris Theatre. The opening
attraction was "Montana Moon," starring
Joan Crawford, the first sound motion
picture in Hugoton. Mrs. Harris sold the
first five tickets on opening night at $1
each.
The same year the depression hit, along
with a few dust storms, rangmg from one a
day to the rough storms that lasted for two
or three weeks at a time. Many of the native
sons moved away and motion pictures
were like diamonds, a luxury to be enjoyed
infrequently if at all.
Somehow the Harrises weathered the depression
along with their farm friends but
the years of hard work had begun to show,
and with the return of prosperity Harris
found his health would no longer stand the
Kansas climate. He and his wife turned
operation of the theatre over to son Merle
and began traveling.
The Harrises decided eventually to build
another theatre here but ran into difficulty
in obtaining a government permit. When
the permit finally came in the Harrises were
in California. But three days later they got
home and work began on the theatre. The
Rusada was the result.
Murals to Be Featured
At Chillicothe House
CHILLICOTHE, MO. — Two 12x30-foot
murals now being painted by Frank J. Zimmerer,
California artist, will be among architectm'al
features of the new Ben Bolt Theatre
being erected by Theatre Enterprises,
Inc., and which is expected to be ready for
opening August 18.
An original plan to have the two murals
depicting the theme of the old song "Ben
Bolt" has been abandoned, and the two
panels will be fanciful early day scenes. One
will picture a couple in a carriage driven
along a road toward a covered bridge. The
other will depict two lovers against a background
which includes a mill pond and a
mUl.
A native of Nebraska City, Neb., Zimmerer
painted the murals in the new Mary Lou
Theatre at Marshall, Mo., recently opened by
Geoi-ge and J. Leo Hayob. He has designed
and painted stage settings for many theatrical
productions, among them "Diamond Lil."
George Rose, 62, Dies;
Former Theatre Owner
KANSAS CITY—George Rose, 62, former
operator of the old southside Bancroft Theatre
here, died last Sunday (24) after a long
illness. Born in Glasgow, Scotland, he had
lived here about 35 years. When he first
came here, he processed handmade cigarets.
He is survived by his wife Mrs. Polly Rose,
two daughters, three sons, a sister and a
brother.
W. A. Burke Rejoins RKO
YANKTON, S. D—William A. Burke recently
resigned as Yankton Theatre manager
to return to the motion picture distribution
business. Burke previously had been connected
with the RKO distribution department.
He will be RKO distributor for Omaha.
75

. . Jack
. . WilUam
. . The
'
|
'
OMAHA
the south Omaha theatre picture with the
purchase of the Roseland and the Tivoli from
the Epstein circuit . . . The circuit now is
down to four Omaha houses and may get rid
pvert Cununings, former Tri-States Theatres
district manager here, has opened and "Pride of the Yankees" at the RKO- and the Chief, the latter in South Omaha
running a third week at the State Theatre, of those . . . Blank also owns the Admiral
the Meralta Theatre at Downey, Calif. Brandeis. The same two teams, White Sox
. . . Dawo Co., Toledo, now has turned out
. . .
Sam Deutsche, U-I manager, shoves off for and Yankees, provide the background in both 50,000 in-a-car speakers for the Ballantyne
a California vacation August 1 . . . Claude films but your sympathies follow a different Co., Omaha. Robert J. Hoff, Ballantyne sales
Morris, veteran film public relations man, team in each.
manager, accepted the 50,000th from Dave
was in town . . . Competition from sports is Mrs. Madeline Schiller Kaufmann, one of Wolf of Dawo in Chicago.
credited as a major reason for dull business Tri-States partners at Grand Island, has a
throughout the area recently . . • Sioux City 35 U -pound muskie she caught at the Lake
Council of PTA is lending its name
Pioneer
to approved
films in ads in its local newspaper. office in the Grand Theatre . local Still Operates Grand
C. V. Danielson
of the Woods mounted and hanging in her
press estimates two million have attended
Julian Bowes, United Artists exploiteer,
WILTON, N. D.—C. V. Danielson, owner of
community sings in the past 11 seasons . . .
was in towai to make arrangements for the
the Grand Theatre here, is one of the oldest
territorial premiere of "The Great Dan
MGM's short, "Drunk Driving," rated local
settlers of this area, coming to Painted
safety publicity . . . Bill Miskell reports his
Patch" . Andrews, Paramount salesman
who lives in Norfolk, is vacationing in
land with a yoke of oxen and a walking plow,
Woods in 1879. He recalls days of plowing
i
gang got in some excellent bass and crappie
fishing while at Breezy Point, Minn.
Canada . . . The local press pointed out that
and he can remember the great herds of
They portaged a bit to do it . . . The old
things are evened up in "The Stratton Story,"
antelope that once roamed the plains.
Rialto Theatre building at 15th and Douglas The theatreman came to Wilton in 1905
streets is getting its first washing since it
and opened a store which he operated for
was built 30 years ago . . . Buddy Fogelson,
several years until he purchased a meat
who married Greer Garson, used to hail from market. He sold the meat market when his.
Lincoln and was a student at the University
health failed and later built the theatre and;
of Nebraska some years back.
a garage which he is still operating.
B^fjiii iii art a
Dave Arthur, RKO salesman, is vacationing
in California . . . Robert Hirz, Warners salesman,
is spending most of his two weeks at
Vaudeville Acts Given
Plattsmouth, Neb.
Especial trailers
1^ To Help Put It Across A
. Miskell, Omaha By Davenport Orpheum
district manager, topped the field in Tri- DAVENPORT, IOWA—Vaudeville came
States Theatres' A. H. Blank 70th anniversary
drive, winning a trip to California
back to the stage of the Orpheum Theatn
!
F I L M A C K
. . .
here. Eight acts from the Palace in Newi
Kermit Carr of Des Moines was second and York City were welcomed in special cere-ti
Herb Grove of Davenport, third . . . The monies with Mayor Arthur Kroppach and''
Epstein circuit has installed new sound in
CHICAGO 1327 S. Wabash Ave.
members of the troupe, including Pat Roone;
the Berkley here.
sr., taking part.
NEW YORK 619 West 54th. St.
Ralph Blank has achieved
With the show was the picture, "The Judgi
full control of
Steps Out." In addition to Rooney, were the^i
two well-known comediennes Fanny and Kitt-'
ty Watson. The program, a continuous one,
ran four days. Seats were not reserved.
These Midwest Drive-ins Are Using
Free Show to Rural Folk
BEV
ANAMOSA, IOWA — A free movie wa^
sponsored at the Niles Theatre here last week
by the merchants. Tickets were free to alf|
boxholders in the county. Shown was
"Blondie Brings Up Baby" and four cartoonsl
Sign Letters in Plastic
Parents Take Over Theatre
CHARTER OAK, IOWA—Eugene Bohnkei
KANSAS
IOWA
has transferred the Uptown Theatre here tq
DODGE CITY—Dodge City Driv«-In
AMES—Ames Drive-In
his parents, Mr. and Mrs. H. H. Bohnker, wht
GARDEN CITY—Drive-In
BURLINGTON-Palace Drive-In
will operate it. Eugene will devote most or
HAYS—Hays Driveln
CEDAR RAPIDS—Cedar Rapids Drive-In
his time to his gasoline tank wagon business:
i
KANSAS CITY—Shawnee Drive-In
CLEAR LAKE—Ritz Drive-In
PRATT-Trail Drive-In
CLINTON—Clinton Drive-In
Drive-In Has Birthday Party
TOPEKA—Community Drive-In
DAVENPORT, IOWA—The Bel-Aire Drive|
WICHITA—42 Drive-In
NEBRASKA
In at the Mississippi Valley amusement pari
observed its first birthday last week wltl
FREMONT—Fremont Drive-In
MISSOU R I
GRAND ISLAND—Grand Island Drive-In
Mayor Arthur Kroppach officiating at th
KANSAS CITY—Riverside Drive-In
NORFOLK—Norfolk Drive-In
cake-cutting ceremonies.
lOPLIN—Tri-Slates Drive-In
YORK—Pines Drive-In
Theatre Closed for Civic Fete
WAPELLO, IOWA—The Wapello Theatr
HERE ARE THE REASONS!
was closed for three days last week becaus]
Finest Stroke and Character
• Non-Breakable Plexiglass
of the town's homecoming celebration. B
Buffington is manager.
• Visible Third Dimension
• No Vertical Shadows
• Exclusive Lock-Lug Anchors
• More Light—No Maintenance
Virgil Anderson B\iys Theatre
A Product of THEATRE SPECIALTIES, INC., Los Angeles
OSSIAN, IOWA—Virgil Anderson, forme,,
operator of the Nicandy Cafe here, has pi
chased the theatre at Bucklin, Mo.
/^ NATIONAL^
EQUIPMENT AND SUPPLIES
FOR EVERY THEATRE NEED
Screenwriter Dean Reisner has been ticket!
ed for a role in "Young Man With a Horn(j|
a Warners film.
76 BOXOFFICE :: July 30, 194
k.u
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Grand
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Orpheum
Quick
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iKl-Eiigeiie Bo*
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batij
jay Party
_J. folS
Crowd Greets Hope
At Minneapolis Airport
MINNEAPOLIS—Bob Hope received what
is believed to be the most enthusiastic greeting
ever accorded any celebrity locally when
he arrived at the airport to participate in
the Minneapohs Aquatennial, local annual
summer festival. Police estimated the crowd
to number 15,000 and declared it the largest
ever on hand for any notable.
Making a rush to reach Hope, the crowd
broke through the police cordon. Many spectators
defied the police and climbed roofs
of airport buildings to get a glimpse of the
Paramount star. Police finally succeeded in
getting him to his waiting automobile.
Hope rode in the opening Aquatermial parade,
was on the air a number of times and
was the star of a radio show witnessed by
10,000 people who packed the Auditorium at
seat prices up to $6.
After interviewing and watching Bob Hope
on a Northwest Air Lines plane en route from
Chicago to the Minneapolis Aquatennial, Virginia
Hoffstrom, St. Paul Dispatch movie
editor, concluded that one of the principal
secrets of the Paramount ace comedian is
his "friendliness for the whole world."
"Bob Hope appears to be just about as
popular in Minnesota as a Democrat in Missouri,"
Miss Hoffstrom wrote in her column.
Action by Doorman
Saves Theatre From Fire
OTTUMWA, IOWA—City firemen said that
quick action on the part of Donald Conners,
doorman at the Capitol Theatre here, averted
what might have been a serious fire in the
building. On smelling smoke in the structure,
Conners located a small paper fire in a room
on the second floor. He immediately turned
off the air conditioning system and went to
work with a fire extinguisher. Meanwhile,
other employes called the fire department.
The blaze, which had started up a wall, was
put out without any confusion among the
crowd in the theatre auditorium.
Mrs. C. V. Stewart Retires
From Mayfair Theatre
SHENANDOAH, IOWA—Mrs. C. V. Stewart,
who has operated the Mayfair Theatre
here since the death of her husband, has
retired because of ill health. The Stewart
family had been with the Mayfair for 19
ySars. Virgil Harbison of Tarkio will take
over the management about September 1.
Meanwhile, the theatre will be closed for repainting
and redecoration. Mrs. Stewart also
has sold her interest in the cafe and fountain
snack bar in the May building.
PES MOINES
JJarry Colbum, former Des Moines Filmrowite,
was back in town last week as
Columbia's traveling auditor Pursee,
.
former U-I salesman, now is selling for
WiHiam Miskell and H. D.
Warners . . .
Groves, Tri-States district managers from
Omaha and Davenport respectively, attended
a meeting at the home office last Monday
Tri-States vacationers include
(25) . . . Leone Mathews, booking department; Betty
Hensler, manager of the Uptown, who is
spending a week in Kentucky, and Harold
Lyon, manager of the Des Moines, who was
in Nebraska.
Max Rosenblatt, RKO manager, returned
from a district sales meeting in Chicago . . .
The Monogram offices were t>eing
Other Filmrow vacationers were Hazel
Hudson, Warners: Oscar Galanter, Columbia
booker; Peggy Hume, Columbia stenographer;
Betty Souder, Fred Gordon and Phyllis
Brewer of NSS; Waverly Edgington, RKO
inspector; Harold Sutphin, Metro booker,
and Howard Dunn, Metro salesman . . . RKO
employes honored Eddie Holland, publicity
man, with a surprise luncheon at the office.
Each of the women brought a covered dish,
and a fancy birthday cake completed the
meal. Jerry Blaedow, Orpheum manager,
kept the unsuspecting Holland busy until
time for the party.
redecorated
.. . Clark Baker, Columbia manager, returned
from Detroit . . . E. L. Walton, Republic
general sales manager, was a visitor
here.
COMPLETELY NEW
HORKY'S CAFE
Bigger and Better Than Ever
— Featuring "Delish" Steaks
1202 High St. Des Moines. Iowa
"Where Filmrow Friends Gather"
Open Daily at 4 p. m.
Commonwealth to Operate
Royal at Unionville, Mo.
KANSAS CITY—The 400-seat Royal at
Unionville, Mo., operated about 30 years by
George W. Summers, will be taken over August
1 by Commonwealth Theatres under the
terms of a ten-year lease, according to Robert
Shelton, vice-president and general manager
of the cii'cuit. Summers and his wife will
leave about August 10 for a vacation in California,
after which they will devote much
of their time to travel.
Leo Hayob Addresses Rotary
MARSHALL, MO.— "A theatre is a service
house for the community," said Leo J. Hayob
at the Rotai-y club meeting held recently at
the Viking hotel. Hayob spoke in connection
with the opening of the Mary Lou Theatre,
of which he is part owner. He explained that
the slogan for the new house was "the best
for comfort and safety." Following his
speech, the Rotary members were taken on
a tour of the theatre.
mny
GUli
mOTIDH PICTURE SERVICE [q
rftSHYDESr. M OERALDl.KARSKI
SAN FRANCtSCOtllCAl- '^

''
-*
^^^SM^^ \/(/B '.»**i^33|
Tri-States Will Manage
Drive-In at Iowa City
IOWA CITY, IOWA—The Central States
j
Theatre Corp. of Des Moines and the Chapman
family of Iowa City have acquired an|
interest in the drive-in theatre at Coralvillej
near here, it has been announced by Ansel]
Chapman, manager of the Varsity. The in-^
terest was acquired from the Highway Theatre
Corp., which has been operating the J
outdoor house. The drive-in will be vmderl
the management of Tri-States, which now]
operates the Englert. Varsity and Strand j
theatres here. John Nai-gang has been appointed
manager of the drive-in.
^-^^^1 MINNEAPOLIS
mU
IIS-
Hi -
NEW WICHITA DKIVE-IN OPENED—The Sky-Vue, fourth drive-in theatre in the
vicinity of Wichita, Kas., was opened July 19 by Lee Sproule, Wichita, and Ed Foy,
Hutchinson, Kas. RCA sound equipment has been installed. A snack bar will be added
to conveniences, which now include a playground. The drive-in accommodates 500
cars, according to Foy, who is manager.
Opening of Drive-Ins Highlight
Theatre News in
WEBSTER CITY, IOWA — The Corral
Drive-In. a 430-car theatre erected by the
Pioneer Theatre Corp., has opened here.
The Pioneer company operates the Webster
and Isis theatres here. Percy Long is in
charge. Long has been a theatre man for 33
years. He began his career in 1916 as an
operator. He worked as a projectionist in
several Minnesota towns until 1925 when he
was hired as assistant manager and lobby
artist for the Sherman in St. Cloud.
the F&R Grand
Long became manager of
Theatre in St. Cloud in 1926 and remained
there until 1930 when he was transferred to
the Lyric in Watertown, S. D. He also managed
theatres at Madison and Sioiix Palls,
S. D., for Publix Theatres Corp. In 1932,
he resigned from Publix to manage the theatre
in Bemidji, Minn , for the Berger Amusement
Co. In April 1933, he joined the Pioneer
group and came to Webster City. He
left in 1939 and returned again in 1945. Long
is president of the Webster City Chamber of
Commerce, a member of the Elks lodge and
a past president of the Botai-y club.
* * *
SPENCER, IOWA—The Corral Drive-In
Order Your Screen Coating and
Masking for Spring Painting NOW
DRIVE-IN THEATRE MFG. CO.
''1%'.%T
SELL YOUR THEATRE PRIVATELY
We Cover the U. S. Market
A dilferent service ol long
experience and reputntion
ARTHUR LEAK THEATRE SALES
3422 Kinmore 1109 Orchard Lone
Dallas T3-2026 Des Moines 4-9087
Midwest
Theatre here was sprayed by airplane last
week to kill mosquitoes and flies.
Start 350-Car Drive-In
Near Concordia, Kas.
KANSAS CITY—Consti-uction was started
July 23 on a 350-car drive-in being erected
by Alex Schniderman, operator of the Paseo
Theare here, at a site on Route 81 two miles
north of Concordia, Kas. The contractor for
the new open air theatre is Morris Hoffman,
local builder. George E. Mclntyre, local
architect, drew the plans for the project.
The new drive-in will have a 40x50-foot
screen, and in-car speakers will be installed.
An opening date has not yet been determined
by Schniderman.
Orleans, Neb., Exhibitor
Will Enlarge Theatre
ORLEANS, NEB.—Harold Burright, who
has remodeled the Orleans Theatre, put in
new seats, projection equipment, sound and
air conditioning, now is planning an addition
to his present building. The addition, steel
and concrete construction, will provide an
apartment for the Burright family and will
include a sundeck in the rear. Western Theatre
Supply Co., Omaha, has provided equipment
for the theatre.
Improvements at Time Theatre
ALBERT CITY, IOWA—Clinton Bahensky,
manager of the Time Theatre, reports the
screen has been enlarged and new lenses installed
on the projectors.
Ranch Opens at Ames
AMES. IOWA—The 750-car
Ranch Drive-
In has opened one mile west of here on
Highway 30. Joe Gerbroch is the manager.
Recurrence of extreme heat the past weekend
dented grosses as temperatures went
above 100 in some parts of the territory
M. A. Levy, 20th-Fox manager, was back
from two-week vacation in the east . . .
a
Milton Zimmerman, once a U-I booker here
and now the company's city salesman in
Detroit, vacationed here . . . The local RKO
exchange finished in third place nationally
in the special Walt Disney drive which was
part of the recent Ned Depinet campaign.
Virginia Safford, Minneapolis Star columnist,
paid a tribute in her column to the
histronlc talent of May Diane Seibel, youngi
daughter of Ev Seibel, Minnesota Amuse
ment Co. advertising and exploitation head,i
who distinguished herself in the recent Oldl
Log Theatre production of "The Heiress" andi
who previously had made a name for herself,
in other offerings in the Twin Cities. She
also will play a leading role in the forthcoming
Old Log presentation of "I Remember
Mama." A still younger daughter Dorothy;
nine years old, also will have a role in "I
Remember Mama."
LeRoy J. Miller, U-I manager, is vacationing
in northern Minnesota for a fortnight
. . . Fay Dressell, RKO manager, was back
from the companyts sales meeting in Chicago
. . . Columbia had a sneak and invitation
preview of "Anna, Lucasta" at the RKO-,
Orpheum . . . United Artists' highly praised
picture, "Home of the Brave," has been set
for its Twin City first run at the State here
August 25.
I^
tin iv
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- bb ml of
.jnaaiitlKii
-:: : 'la (
iifsm •
in lid r
WtO'jKll.
)letoDr
Ben Blotcky, Paramount manager, and
Harold Snyder and Bill Soper of his stafl
were guests at the CBS buffet dinner for r^'-
Bob Hope at the Hotel Radisson Gold room f^'';>P'
. . . W. H. Workman. MGM manager, alsc]^ tens, lat d
was a guest . . . Louis Orlove, MGM exploi ''mm. vcn j,
teer, was in from Milwaukee for the first]
time since July 1 ... J. B. McGovern, Para
mount home office representative, left foij
Milwaukee . . . The Home Theatres group]
has bought the E. J. Baehr stock for a re^
ported $150,000. Baehr has built a new thea
tre in Anoka, Minn., and has other theatre]
projects on his own.
St. Paul neighborhood and suburban ex^l
hibitors are reported to be readying earliei
availability demands . . . Bill Elson and Gil
bert Nathanson, who own and operate coil'
ventional theatres at Detroit Lakes, Minn,
have bought a site on its outskirts on whic]
they will build a $100,000 drive-in . . . Edd:
Ruben and Joe Floyd have sold their Rapi

: .'a'c: 1
The
,
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'
'
CLEVELAND
I
bination
|
making
radiating
I
TOLEDO—J.
Ml
'a City
Ticket Tax Cut Gets
J:SS5i Columbus Press Nod
**»»! Coral v;
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phte Btionsft
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COLUMBUS—In support of the theatres'
campaign to reduce the federal admissions
tax, the Citizen printed a letter from Pi-ed
Oestreicher, publicity manager of Loew's
Ohio and Broad theatres, which urged support
of the Senator Johnson amendment
which would cut the tax in half.
Wrote Don Weaver, Citizen editor:
"We suggest that all theatre owners and
theatregoers who are tired of the burdensome
wartime excise taxes, sit down and
write to their congressmen, their senators
and the F>resident. Tell them how you feel
about government waste of tax money."
Clyde Moore, Ohio State Journal editorial
wTiter, also supported the campaign, writing:
"The man who takes his family out for
an evening's entertainment at the movies or
a sports event finds his pleasure somewhat
diluted by reason of the heavy taxes assessed
against amusements. The federal excise tax of
20 per cent plus the city admissions tax of
3 per cent makes a total of 23 per cent added
to the price of a ticket. This takes a rather
devastating bite out of the funds set aside
for amusements in the average family budget.
"In view of the fact that the 20 per cent
federal tax was a wartime measure, there is
a widespread feeling that inasmuch as the
war has been over for four years, a reduction
is in order. To this end Senator Johnson
has proposed the federal tax be cut 10
per cent, which would be of considerable
help, both to the amusement industry and its
patrons."
individual Car Heaters
3 Available to Drive-Ins
"•
;;;;:;:
::ri:;:
— The Theatrecraft Mfg
'Corp., manufacturer of the Mobiltone com-
heater-speaker for drive-ins, is now
individual heaters to operate in
;;::::! conjunction with any speaker already in-
stalled.
r,.;:;;
heater, bearing the approval of the
;, 550' |Board of Underwriters, makes use of ceramic
inserts designed to prevent the heat from
t!.* to the case. Stainless steel shadow
;
vj-rfi ipole motors are guaranteed to run indefiinitely
under any climatic conditions. GE
,calrod heating elements are used. The han-
,
,'
Idle is the same safety-grip type used in the
combination unit and a bracket mounted on
'"''_',,
: 'Jthe post is provided to hold the heater.
David Sandler, head of the eight-month-
[
'"
'Old ; corporation, says delivery of the new
,.,.. '!!' ijiobiltone heaters is immediate.
;J.
Donald Ridge Killed
:In Highway Collision
••^
y.ioi
Donald Ridge, 23, manager
of Pantheon Theatre here, was killed July
18 when his automobile collided with a truck
* °^ Woodville
sibiirtan iftipju"
road while he was on the way
..-eirlis
home from Masillon, Ohio, where he has
"
?raduation from high school in 1943, he began
been managing the Stark County Drive-In
n,ntuonaBil*
'Theatre operated by the Skirball circuit. He
o«a«d«pe»>^„
was a lifelong resident here. Following his
his career at the Colony Theatre. Later
lie became manager of the Clinton at Port
' dhton. He was a member of the Variety
misAiii"*'
J slks t*
•* ''^'" ^^'^P- Survivors include his mother and two
^. Bes
Bisters.
Nine Theatres Opened
In Cleveland Area
CLEVELAND—Theatre construction in
the
Greater Cleveland area has been at a peak
during the past year, with nine new theatres
built, opened and in operation, and seven
more in various stages of construction.
Completed within the 12-month period are
the Mayland, Richmond, Avon Lake in Cleveland;
Belmont in Youngstown; Shea's in
Ashtabula; Paulding in Paulding; Ritz,
Akron, and South in North Canton, and Gallon
in Gallon.
Under construction are the following:
Berea in Berea, Lake and Madison in Cleveland,
all nearing completion. Also under
construction are the Mapletown in the suburb
of Maple Heights, the Mercury in the suburb
of Middleburg, the Independence in nearby
Independence and an unnamed house in
Cuyahoga Falls. This means an addition of
more than 20,000 seats in this area.
Small Screen Shows
Film at Candy Stand
PITTSBURGH—The South Park Drive-In
on Route 88, which was enlarged and beautified
this season and modernized w th RCA
In-car speakers, has stepped out with a special
exhibition screen in the concession stand.
The picture showing on the giant screen may
be seen and heard by patrons purchasing refreshments
at the stand without interruption
by viewing a 24x36-inch screen. A mirror
device throws back the picture from in front
of the projectors in the booth to the cutout
center frame in the concession stand. The
special exhibition attracts considerable com-
for the first
ment and many people viewing it
time believe it is television. Ernest Stern of
the South Park states that the concession
picture device was engineered by the ozoner's
Manager Louis Kestenbaum and projectionist
Elmer Peters. This drive-in was the first to
be opened in this area and is in its tenth
season.
Limberlost Ready August 1
GENEVA, IND.—The Limberlost Drive-In
Theatre now under construction near here is
expected to be ready for opening about August
1. W. R. Meller and Clyde Nihiser are
tuilding the theatre.
Two Drive-Ins Under Way
On Nearly Same Location
DETROIT—Down-river Detroit will witness
an unusual competitive situation when two
drive-ins are opened across the street from
each other. One of the theatres will be the
Fort Drive-In in Ecorse township to be built
by Nicholas George, owner of the Allen Park
Theatre and the Michigan Drive-In. The
other airer is owned by Wisper and Wetsman
Thea^ ""= largest local independent
circuit, whi, ,egan construction of the new
1,000-car Y- 'ot Drive-In about two weeks
ago. Accordmg to Lew Wisper, ths house,
designed by architect Ted Rogvoy, may be
ready for opening late this fall. However,
opening may be delayed until spring.
Across the street, at Port and LeRoy streets,
the Fort also is to be a 1 000-car project, de-
signed by engineer Robert West and costing
$175,000. Maley Construction Co. of Wayne.
Mich., has been awarded the tower contract.
Labor day is the tentative opening date.
Fairview Drive-In Opened
FAIRMONT, W. VA. — Another outdoor
theatre has entered the field here. The new
Fairview Drive-In has been opened. It is
located on the athletic field and admission is
35 cents for adults, while children under 12
are admitted free when accompanied by parents.
Competitor Takes Over
First Runs Second Week
DETROIT—Local film history was made
here with the move of a double bill first run
to an opposition first run house for a continued
run. "A Man About the House," a
20th-Pox film, and Film Classics' "Not Wanted,"
were the pictures involved, playing a
week at the 6,000-seat Fox, run by National
Theatres, but crowded out when the Horace
Heidt unit starring Dick Contino opened.
Result was that the Madison Theatre,
operated by United Detroit Theatres, took
the films over from the Fox.
"Hearts of the World," which opened for
two weeks at the Washington in June 1918,
and moved into the Detroit Opera House for
another eleven w'eeks, was the only similar
instance which old-timers can recall.
Bowling League to Hold
Golf Tourney August 22
DETROIT—The Film Bowling league will
sponsor a golf tournament August 22 at the
Bonnie Brook Golf club, which is located
on Telegraph road between the Seven and
Eight Mile roads. Added attractions will include
a Softball game between exhibitor and
distributor teams, horseshoe pitching and
card games. Tickets for the event are being
sold by Jack Saxe of Monogram and Fred
Sturgess of Cooperative Theatres.
Jack O'Connell Elected
Toledo Ass'n President
TOLEDO — Jack O'Connell, president of
the Loop Theatre, has been named president
of the reorganized Toledo Theatre Managers
Ass'n. Other officers, all of whom also are
directors of the group, include Nathan
Charnas, Toledo Theatre Enterprises, first
vice-president: Marvin Harris, Paramount
Theatre manager, second vice-president: Abe
Ludacer, Valentine manager, third vice-president,
and Martin G. Smith, Smith & Beidler
Theatres, secretary and treasurer.
New School Tax Passed
PITTSBURGH—The school district of
Bethel township has enacted a 10 per cent
amusement tax which affects the South Park
Drive-In and all theatrical oerformances and
exhibitions. Affected by the ordinance also
are all recreational activities. The new levies
are effective September 1.
ffKJ
J*
iOXOrnCE
3,
1)1
:
: July 30, 1949
ME
79

:
inr
Wiethe Opens Theatre, Big Shop-In Center
CINCINNATI—Louis Wiethe, veteran showman,
celebrated his 25th anniversary as an
exhibitor by opening the newest and most
luxurious of his theatres, the $400,000 Valley
at nearby Roselawn. On Friday, July 15, he
held a private premiere for friends and business
acquaintances and it was an impressive
opening of an outstanding project.
The Valley Theatre is but one feature of
a million dollar shopping center project
which soon will be operating in full swing
a project which Wiethe planned and developed.
The theatre and business shops are
located on a seven-acre area called Valley
Shop-in Center. The shops offer virtually
every variety of service necessaiy for a community.
There are 16 stores and 10 office
suites.
The theatre has a 1,500-patron capacity, all
on one floor. There is room for 550 cars on
the adjoining parking area, with the space
paved and given a smooth surface of blacktop.
Highlighting the general area itself is
a 71 -foot pylon finished in porcelain. A
seven-foot rotating wheel in neon is at the
top of the pylon. The shopping center is so
located that the parking area can be entered
from three highways.
When the theatre was formally opened to
the public on July 17, patrons found many
Innovations in both theatre design and programming.
The auditorium has been equipped
with an organ and music is played at 7 p. m.
and 9 p. m. daily, for five and six-minute
periods. In an effort to popularize these
musical interludes, Wiethe has invited patrons
to suggest music they want to hear.
For the comfort of patrons, a staggered
seating plan has been introduced, on a steep
pitch, which makes every seat a so-called
front seat. The contour curtain, new in the
Cincinnati area, consists of a vertically rising
curtain of gold brocaded satin, backed by
An architect's drawing of the Valley Shop-In Center built by Louis Wiethe
another of rose brocaded satin and opening
horizontally.
Wiethe has paid attention to the minutes
detail and even the ushers' uniforms in kell
green, gray and yellow were planned to blen
with the interior color scheme.
The building was designed and built b
the F&Y Building Service Corp. of Columb'
Foyer decorations and furnishings were sup
plied by Backus Bros.; contour curtains an^
drapes by Knoxville Scenic studios. The seat
ing is Kroehler's Push-Back chairs.
Projection and sound were furnished b
Mid-west Theatre Supply of Cincinnati. Thi
firm equipped the booth with Brenkert pre
jectors and the auditorium with RCA sounc
The company also supplied the carpeting.
The Wiethe circuit, which operates a circu;
of theatres in anrj near Cincinnati, will mov
its headquarters into the shopping distric
from the Paramount building. The busines
section will open in about three weeks.
W"
2^..^
80 BOXOFFICE :: July 30, 19^
"^^CE
;

VALLEY THEATRE
TWIN DRIVE-IN
IN "THE VALLEY SHOP-IN" THEATRES
CINCINNATr OHIO
CINCINNATI, OHIO
BOTH
THE VALLEY THEATRE, CINCINNATrS LARGEST SUBURBAN HOUSE
AND THE
Twin Drive-In, Cincinnati's Largest Drive-In Theatre Operation
SELECTED
RCA-BRENKERT SOUND AND
PROJECTION EQUIPMENT
TO GIVE THEIR PATRONS THE FINEST PICTURE
AND THE
MOST REALISTIC SOUND QUALITY
Over 100 Exhibitors in the Cincinnati Film Territory Have Purchased
Similar Equipment For Their Theatres Within the Post Three Years
BEFORE YOU BUY EQUIPMENT. SEE US
The Finest Equipment Will
May Pay For Other Kinds
Cost You No More Than You
"Everything For the Theatre"
MID-WEST THEATRE SUPPLY CO., INC
1638 Central Parkway
CINCINNATI 10, OHIO
CHerry 7724-7725
448 N. Illinois St.
INDIANAPOLIS 4, INDIANA
Riley 5655
31, :
1» 80XOFFICE
: July 30, 1949 81

. . . John
DETROIT
Ooris Bernard! secured more than 1,000 signatures
in one day from theatre patrons
on petitions for reduction of admission taxes
Maruska was pinch-hitting for
Claude Sanderson at the Van Dyke, and Bill
Graham for Walter Pate at the Palmer Park
in H ghland Park while the two managers
Clyde Adler of the
were on vacation . . .
Michigan and his wife have been vacationing
at Rochester and Cook, Minn.
Walter Dodge, who was with the Broder
circuit about two years ago, has joined the
Korman circuit as relief manager for its
westside houses . Walt Horstman is installing
a
. .
new marquee, and Ernie Forbes a
new screen, booth equipment and carpeting
in the Atlas for Saul Korman while Anthony
Eugenio is redecorating the house .
Seaver has rejoined
. .
Jam Handy and
Frank
is in
charge of television production at its New
Edward Miller of Altec has
York office . . .
been inspecting downtown booths.
. . .
of
Adolph and Irving Goldberg were in Cleveland
for several days . . . Martin Max Kaplan,
theatrical insurance man, is the newest
member of the Variety Club, coming in as an
associate member Simon Lipson and
Harold Sandelman were his sponsors . . .
Jan Matusik, secretary to Charles W. Snyder
at Allied Theatres, returned from a vacation
in California
Veterans
. . .
Food Products
A. M. Friedman
was installing new
potato chip equipment in his plant.
LOUISVILLE!
TXr E. Carrell of the Falls City Theatn
Equipment Co. here attended the open-',
ing of Lou Wiethe's new Valley Theatre, built
in conjunction with the Valley Shop-In
Cincinnati ... In addition to operating th£|
Columbian Theatre and a furniture store irl
Columbia, Ky., Mr. and Mrs. Clyde Marshall
have added an appliance store to their enter-]
prises . . . Exhibitors on the Row were Georgjj
Lindsay, Lindsay Theatre, Brownsville; Lev
Baker, Star, West Point; George Peytonl
Griffith, La Grange; W. Freeman Smith, Ken-f
tucky, Cadiz; Andy Anderson, Anderson The-j
atres, Hartford; E. L. Ornstein, Rialto; Mar-j
engo, Ind.; Elmer Schowe, Sky-Line DriveJ
In, Madison, Ind..; C. K. Arnold, Arco ancj
Crystal Theatres, Bardstown; C. R. Mitchelll
Barbourville Amusement Co., Barbomville
C. O. Hiunston, Lyric, Lawrenceburg, anq
Ray Rogers, Clinton, Albany.
i)«»"
HQH
lAtti
With harness racing in progress at th«
state fairgroimds and the amphitheatre ii
106 Michigan St., N. W.,
Telephone GLendale 4-8852
They cost less over the years when you install
PROJECTORS
AND
SOUND SYSTEMS
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MOTIOGRAPH PROJECTOR
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DRIVE-IN THEATRE SOUND SYSTEMS
COMPLETE IN-CAR SPEAKER EQUIPMENT
RINGOLD THEATRE
EQUIPMENT COMPANY
Grand Rapids 2,
Michigan
Nights and Sundays 3-2413
full swing, there seems to be quite a bit o;
competition for the amusement trade . .
A. V. Luttrell is going ahead with the construction
of his new theatre in Russel
Springs, with opening contemplated withii
six months. When completed the new thea
tre will replace the Strand, which is currently
in operation under the direction o
Luttrell . . . New popcorn concession equip,
ment has been added to Lewis E. Baker'i
Star Theatre, West Point ... J. V. Snool]
has purchased new Ideal chairs for his Grif
fith Theatre, La Grange.
While new product dominated the first nH
scene, holdovers and reissues were very mud
in evidence. The National held over the mai^
body of its stage show for another week, augmented
by some vaudeville acts. Accompanying
the stage presentation was "Last of th«
Wild Horses" plus a reissue, "Idol of th(
Crowds." The Mary Anderson offeree
"Johnny Allegro" as a singleton, while Loew't
double billed "The Secret Garden" and "Th<
Wizard of Oz." Also doubling were th<
Rialto with "SarnJ" and "State Department
File 649," and the Strand with "The Rec,
Menace" coupled with "Flaming Fury." Tht
Brown took over for a second week "It Hap-'
pens Every Spring" and "The Fan" whic
ran previously at the Rialto.
ri^lll PROGRAMS
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CO.
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%kJHorstma,n

,
i
I
[
i
. .
. . . Jack
'omtiojtt,
•'Jcitiire
iiort
!
"
-a!lo;Sla.
-too It I
" MitcK I
B.'-.
V. Siw
I
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I
Manos to Renovate
Tarentum, Pa., House
TARENTUM. PA. — Michael Manos has
files, sketches and plans for complete remodeling
and modernization of the Palace
here, which has been owned by the Manos
circuit for a decade and which has been
under lease to the Warner circuit. On September
15, the lease expires and the Manos
interests take possession. The theatre will
be closed for about six weeks for remodeling
and, when reopened, the house name will be
the Manos.
In recent months new Manos theatres
have been opened at Monessen, Pa., and at
Grafton, W. Va., and the Manos at EUwood
City, Pa., has been extensively remodeled.
The Tarentum theatre's seating capacity
will be increased by 100, giving the Manos
a total of 625 seats. New seating will be installed
over a new raised concrete floor.
Rest rooms will be constructed in the basement
and there will be a 50x42-foot lounge
on the lower level floor. The auditorium will
be decorated and new carpets, drapes and
stage curtains will be installed. There will
be new lighting systems and fixtures and
various new equipment. The lobby will be
new and an attractive refreshment counter
will be installed. To be erected outside is a
stainless steel front and marquee. Sketches
for the project are being prepared by Victor
A. Rigaumont, architect, of Pittsburgh.
TOLEDO
. . . Lucille Clay,
Approximately 59,000 persons attended the
annual Aquarama Festival here July 8-17.
Buster Crabbe and Vicki Draves were featured
in the water events
Esquire cashier, returned from a vacation
trip . . . "Sorrowful Jones" ended a four-week
run at the Princess. Despite the heat which
has prevailed here, the film proved to be one
of the biggest grossers of the year.
The Park Theatre in West Toledo gave a
free show for children July 22, which was
observed as West Toledo day. Westerns and
cartoons were shown to a packed house . . .
"Not Wanted" was held for a second week at
the Palace . . . Dave Rokicki, night club
owner, and Ann Bailey, treasurer of the firm,
were to be married July 30.
Clymer, Pa., State Reopens
CLYMER, PA.—The State, closed for about
two weeks for renovation, reopened with a
midnight sneak preview of "Champion."
Becy Bianco, proprietor, had the assistance
of two brothers and others in finishing the
work. An air conditioning unit has been
ordered for the theatre and will be installed
upon arrival.
First Schine House Sold
NORWALK, OHIO—Sale of
the Moose, of
the Schine circuit, to Elmer Babin, Cleveland,
for $8,000 was approved by Judge John
Knight of the Federal district court, Buffalo,
N. Y., as the first in the consent decree sale
of 40 Schine theatres in several states.
Set for
Musical Director
Miklos Rozsa has been set as musical director
for "Adam's Rib," a Metro film.
Film Stars World Series Serves
As Major Public Relations Asset
PITTSBURGH—The film star
"world series" closed its tour of nine
cities here, with a gala performance
in which it was not quite certain
just who won, the tragedians or the
comedians. The game was a solid
goodwill builder for the film industry.
Proceeds go to the Motion Picture
Relief fund, B'nai B'rith, Western
Pennsylvania Safety Council and
the City of Hope hospital.
Candid photos taken at the game
are shown at the right: In the top
panel, left to right: Wayne Morris,
Charles E. Warner, Clarksburg, W.
Va., exhibitor; Laura Elliott, Mrs.
Warner and Dick Winslow. In the
second panel down are Harry Lauter,
Mrs. Warner, Harry Carey jr., and
Mrs. Carey, and at the right, Buddy
Rogers, producer - actor, and actor
Rod Cameron.
In the third panel are Bill Boyd,
the western star, and Grace Bradley,
his wife, and Roddy McDowall,
young actor, with Abe Weiner, Monogram
manager at Pittsburgh, who
was being congratulated on bis third
anniversary drive.
In the bottom panel are star Virginia
O'Brien (right) and Roslyn
Terry, who served as bat girls in the
game, and Maxie Rosenbloom (left)
and Sonny Tufts in a catcherpitcher
confab during the game.
Eddie Bracken was the master of
ceremonies. Others who participated
were Alan Mowbray, Belita, Claire
and Lois James, Joe Kirkwood, Albert
Dekker, Ward Bond, George
Tobias, Barney Ross, Marc Lawrence
and Kirk "Superman" Alyn.
CINCINNATI
•The Variety Club Will sponsor its annual picnic
August 22 at the Summit Hills Country
club . . . Jerome J. Kunz opened his new
drive-in theatre on the Harrison pike near
Dent, Ohio, last Thursday night (28) ...
Jane Spanagel, daughter of Mike Spanagel
of Midstates Theatres, was to be married
Saturday (30) to Robert Glenn Wickstrom
of Kansas City . . . Albert Shane has resigned
as Columbus salesman for United
Artists.
John Eifert, Warner Bros, sales manager
who recently underwent a major operation,
was expected to return to his desk soon .
Warner Bros, personnel sponsored an annual
picnic July 16 at the Blue Grass Gun club.
White Villa, Ky. ... J. J. Grady, Paramount
branch manager, and his wife observed their
25th wedding anniversary July 24 . . . William
Garner, former Thalheimer circuit booker
in Logan, W. Va., now is West Virginia salesman
for 20th-Fox.
Nate Wise, RKO publicist, was on vacation
. . . Mrs. Ruth Knollman, wife of Tony
KnoUman of 20th-Fox, won a television set
at the front office union picnic . . . Laura
Gustin, Warner inspector, was confined to
her home with a leg infection . . . Marie
Klag. RKO cashier, celebrated her birthday
Desmond, Eagle Lion office manager,
was vacationing at Indian Lake . . .
William Borack of the Cooperative Theatre
Service, was visiting in New York.
Among theatre operators who were buying
and booking on Filmrow were Ross Filson,
Point Pleasant; Frank AUara, Matewan, W.
Va.; J. B. Weddle, Lawrenceburg, Ind.; Frank
Yassenoff, Columbus, and C. E. Harvey, New
Boston, Ohio, and A. J. Sexton, Ashland, Ky.
. . . The Freeman and Broadway theatres
here and the Gem at Logan, W. Va., have
Joe Saladin, 20th-Pox cashier,
been closed . . .
was on
vacation.
To Renovate Concession Stand
BLACKSVILLE, W. VA.—Mr. and Mrs.
Guy Pauley plan to remodel and enlarge the
refreshment stand at the Blacksvllle Drive-
In on Route 7.
BOXOFFICE :
: July 30, 1949
83

II
TV Lounge at Cleveland
Alhambra Cost $35,000
CLEVELAND — The Alhambra
1.300-seat de luxe first run theatre
located at Cleveland's busiest intersection,
Euclid avenue and East
105th street, became the first film
house in this area to offer its patrons
free television programs on
a large size screen in an auditorium
separate and distinct from the
theatre auditorium.
The Alhambra TV lounge, 25x100
feet and seating 250, is a complete
theatre within a theatre. It is located
on the balcony floor. The
foyer of the TV lounge is tastefully
decorated in green and gold and
features a tropical fish bowl built
into the wall. The ceiling and
walls are acoustically treated, same
as in the main auditorium. Unusual
floor treatment is a six-inch
luminous painted stripe down each
side of the aisle carpet which glows brightly
when the theatre lights are out, making easy
access to the seats. Black lighting is used
in the ceiling.
The large 7x9-foot screen is of the glass
bead type. Installation of TV required erection
of a 45-foot antenna on the roof of the
theatre. Engineers have had difficulty overcoming
interference caused by diathermy
machines used by doctors with offices in the
Alhambra Theatre building and other structures.
They have practically beaten this interference
with the use of special antennae
shields. Merril Cowan, owner of the Alhambra,
says that the FCC and RCA have cooperated
to meet this situation and are
working on the problem to eliminate interference
entirely.
Not only is the Alhambra TV lounge completely
fireproof, but a firewall has been
Installed between the lounge and the theatre
balcony so that a fire in either one cannot
spread to the other.
Complete TV programs are advertised in
the theatre lobby. Special TV events are
advertised on the marquee. Patrons can
see both the picture and the TV program
without extra charge.
"Our TV lounge is strictly a theatre promotion,"
Merrill Cowan says. "We are in
the picture business and we hope that the
George Josack Appointed
To Columbia Sales Post
PITTSBURGH—George Josack has joined
Columbia as north area sales representative,
succeeding Herb Berman, who has been transferred
to the company's Buffalo branch.
Josack formerly was a film salesman, premium
representative, roadshow film distributor,
theatre manager and theatrical booking
agent. He had been associated for a number
of years with the local Warners circuit.
R. D. Marks Vets Commander
CLARKSBURG, W. VA.—Richard D.
Marks of Marks' Orpheum was named
AMVETS district three commander at the
West Virginia department convention at
Morgantown.
84
TV lounge will bring us new patrons. We
have had the lounge open to the public about
two weeks and already we can see its drawing
power as an added attraction. Especially
during the baseball season, we find keen
public interest in our sports programs."
The Alhambra TV lounge cost approximately
$35,000 according to Cowan. This includes
all construction work, installation
equipment, decoration and furnishing a special
15x25-foo't smoke room off the lounge
foyer.
"No Legal Proceedings'
Against Alhambra TV
CLEVELAND—There is no basis of fact in
the recently published report that WEWS,
local TV station, plans to institute legal
proceedings against the Alhambra Theatre
for presenting TV programs regularly in its
newly equipped television lounge, according
to James Hanrahan, vice-president of Scripps-
Howard Radio and general manager of
WEWS.
"Our course of action in this matter," said
Hanrahan, "is not determined. But I can
say that we have no such action in mind at
this time and we have made no decisions to
institute any legal proceedings in the matter."
Jukebox TV in Columbus
COLUMBUS — Jukebox television Is the
newest wrinkle in video reception here. Drop
in a nickel, sit back and enjoy the show.
Bars have installed the new gadget which
works like this: The screen is on all the
time but the sound is cut off unless a nickel
is dropped in one of the jukebox control unit
slots placed on the bar and in the booths.
The nickel buys three minutes' sound time.
Reissues No Draw, Says Critic
PITTSBURGH-"For some reason reissues
draw poor attendance in Pittsburgh," wrote
Kaspar Monahan, Press Show Shopper.
"These rereleases, as the movie men prefer
to call them, often play to big audiences
elsewhere. Here they invariably fail to cause
any stir at the ticket counters."
'Big Steal' Gross High
Ai 105 in Pittsburgh
PITTSBURGH—Grosses were around average
for the summer season with "The Bg
Steal" going over the top at the Stanley.
"Neptune's Daughter" and "The Fountain^
head" were attractive in second weeks.
(Average Is 100)
Harris Johnny Allegro (Col) .'..
d&j
Penn—Neptune's Daughter (MGM), 2nd wk 9r
Ritz—Wizard of Oi (MGM), reissue 10(
Senator Siren of Atlantis (UA); Girl From Manhattan
(UA) 8(
Stanley—The Big Steal (RKO) 105;
Warner—The Fountainhead (WB), 2nd d. t. wk 100|
'Crooked Way/ Stage Bill
Pace Trade in Detroit
DETROIT—Trade at local first run houses
generally was steady at the level which has
prevailed in recent weeks. With "Thel
Crooked Way" on the screen, the Pox rang]
up a husky 125 per cent as a stage bill featuring
Dick Contino bolstered the retumsj
"The Fountainhead," paired with "One Last!
Fling" at the Michigan, was next best with]
a carding of 105 per cent.
Adams—Edward. My Son (MGM) 80
Cinema Snowbound (U-I); Dulcimer Street (U-I).. 80]
Downtown The Lovable Cheat (FC); Neptune's
Daughter (MGM), 2nd wk 90
Fox—The Crooked Way (UA), plus stage show....l25l
Madison—Not Wanted (FC); A Man About the
House (20th-Fox), 2nd d. t. wk lOOl
Michigan — The Fountainhead (WB); One Last
Fling (WB), 2nd wk I05|
Palms-State—The Window (RKO); Roughshod
(RKO) 8S|
United Artists—The Girl From lones Beach (WB);
Streets oi San Francisco (Rep) 95i
'Any Number' Scores 125
To Lead in Cincinnati
CINCINNATI—Trade generally at first runJ
theatres here was spotty as high summer
temperatures held grosses down. "Any Nimi
ber Can Play" at the Capitol paced the city
with a rating of 125 per cent and merited
a holdover. "House of Strangers," showing
with "The Lone Wolf and His Lady" at the
Albee, was moved to the Shubert after an|
average stanza. A fourth round of "Sorrow
ful Jones," with "The Crime Doctor's Diary"
at the Lyric, continued to draw heavily.
Albee—House o£ Strangers (20th-Fox); Lone WoH
and His Lady (Col) 100
Capitol—Any Number Can Play (MGM) 120'
Grand—The Stratton Story (MGM), 3rd wk lOfl
Keiths—The Lady Gambles (U-I) 851
Lyric Sorrowiul Jones (Para); The Crime Doctor's
Diary (Col), 4th d. t. wk IIQ
Palace—The Girl From Jones Beach (WB); Secret
of SI. Ives (Col) 90
Shubert—The Fountainhead (WB); Law of the
Barbory Coast (Col), 2nd d. t. wk 80
'Secret Garden' Hits 125
To Top Cleveland Trade
CLEVELAND—Slightly cooler weather bolstered
trade at first run houses here. "Thai
Secret Garden" at the Ohio registered a lively
125 per cent to pace newcomers. Personal]
appearances by Virginia Mayo helped "The|
Girl From Jones Beach" to card a lusty 105
per cent at the Hippodrome. "The Big Steal"
rated 105 per cent at the Palace.
Allen—Sand (20th-Fox) 95
Esquire One Woman's Story (U-1), 2nd wk 80
Hippodrome The Girl From Jones Beach (WB)....105
Lower Mall — Volpone (Siritzky); The Queen's
Virtue (Siritzky) 100
Ohic^The Secret Garden (MGM) 125
Palace—The Big Steal (RKO) 105
State—Africa Screams (UA) 85
Stillman—Neptune's Daughter (MGM), 3rd wk 80
School District Tax Started
NANTYGLO, PA.—The school district's 10
per cent amusement tax has gone into effect
here. Blatt Bros.' two theatres are managed
by Tom Bello.
BOXOFTICE :: July 30, 194fl
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CLEVELAND
TJay Moon, 20th-Fox central division manager,
was in conference with local branch
manager I. J. Schmertz . . . Jack Ochs of
the Ochs Drive-In circuit made a booking
tour of the territory last week covering Pittsburgh,
Cincinnati. Indianapolis and Detroit
McDonald of the Warner Theatres
home office and Nat Wolf, Ohio zone
manager, visited the circuit's southern Ohio
theatres during the past week . . . Republic's
"Red Menace" is scheduling its Ohio premiere
August 3 at Warners' Ohio Theatre,
Canton. A big campaign is in the making,
including special screenings for organization
and civic leaders.
. . .
. . Associated
Warners are busy with premieres these
days. "Yes Sir, That's My Baby," U-I picture,
is headed for a world premiere at the
Allen Theatre, Cleveland, on August 18. Donald
O'Connor, Gloria DeHaven and Charles
Coburn are to be here for the occasion
Ben L. Ogron of Ohio Theatre Supply Co.
has just completed installing a pair of new
Motiograph AA projector mechanisms in
Paul Gusdanovic's Avalcn Theatre .
with Ted and Albert Vermes in the
new Mercury Theatre that got under way
this past week at West 130th street in suburban
Middleburg Heights are Howard Reif,
well-known exhibitor, and A. Visconsi.
M. H. Fritchle of Oliver Theatre Supply
Co. and Milt Mooney of Co-operative Theatres
of Ohio attended last week's opening
of the South Theatre in North Canton. This
is the first quonset type theatre built In this
area. Owners are three Shaheen brothers,
Samuel, George and William, all newcomers
in the entertainment field. Co-op is doing
the booking. Oliver Theatre Supply furnished
the RCA sound, Brenkert projectors and
lamps. International chairs and Mohawk
carpet . . . Sid Cooper, UA branch manager.
TO ANNOUNCE ?
Use A F/iMACK ^
SPECIAL TRAILERi
To Help Across
r I L M A c
CHICAGO 1327 S. Wabash Ave.
NEW YORK 619 West 54th. St.
OUTSTANDING
CRAFTSMANSHIP AND ENCINEeRINC
a'SJ?
«" FLOODLIGHTS
DRIVE-IN THEATRE MFG. CO.
"k.c^mT"
reports that his picture "Black Magic" opens
at Loew's State Theatre, Cleveland, on August
18.
.
J. S. Jossey of Hygienic Productions is fishing
at his Canadian lodge before his business
trip to England in August . . . Leah
Goldman of UA is back from a vacation
in Canada Sunshine of Advanads,
Milt Grant of Silk Screen Studios and Irwin
Shenker spent the weekend in Canada . . .
Miss Rickie Labowitch, secretary for the
Cleveland Motion Picture Exhibitors Ass'n,
underwent a minor operation to relieve her
chronic laryngitis . . . S. P. Gorrel of General
Theatres announces that his circuit
takes over the Garden Theatre, Cleveland,
on September 1 when a new 20-year lease
becomes effective. This is the sixth link in
the General chain, the others being the Detroit,
Southern and Sun in Cleveland, and
the Orr and Park in Orville.
Walter Olds of Argus, Inc., is getting ready
to leave for Arizona in August to visit his
daughter and to welcome his second grandchild
. . . Joe Robins of Warren and Mrs.
Robins and Mr. and Mrs. Prinsen of Youngstown
were the only out-of-town exhibitors at
the Variety Club golf tournament last Monday
. . . Leo Jones of Upper Sandusky and
his family are vacationing in Providence,
Leo's former hometown.
Otto Braeunig, RKO office manager, at
last account was trying to decide between
Michigan and Canada for his current vacation
Operators union. Local 160, broke
. . . ground last week for its new office building
located at 1866 East 25th St. between Payne
and Chester avenue . . . Floyd Akin of the
Detroit Nightingale bowling league and Mrs.
Akin drove over to Cleveland to visit with
Tom and Mrs. Fitzgerald of the Cleveland
bowling league.
"Lost Boundaries," Film Classics' factual
story produced by Louis DeRochemont, may
have a run of at least six weeks at the Esquire.
Cleveland Critics Applaud
Parks-Garrett Vaudeville
CLEVELAND—It isn't often that a new
vaudeville team gets the unanimous applause
of both the public and the newspaper critics
as have Betty Garrett and Larry Parks,
headlining the stage show at Loew's State
Theatre this week. They put on a comedy
and singing act that took the crowds and
they have been filling the theatre. "The two
of them give Clevelanders as funny, wholesome,
delightful, frolicsome and as varied
a vaudeville turn as the most ardent devotee
could wish for," said W. Ward Marsh, motion
picture critic of the Plain Dealer, an opinion
shared by Omar Ranney of the Press and
Arthur Spaeth.
Callier Arbitration Suit
Is Settled Out of Court
DETROIT—The year-old arbitration case
filed by the Callier Enterprises, operating
the Callier Theatre at Beldmg, Mich., has
been withdrawn. The case was essentially
a move concerning availability of pictures,
naming the Silver and Gibson theatres of
Greenville. It was stated that pictures were
not made available to the Callier within a
satisfactory period after national release
date. Originally set for hearing, the matter
was then postponed from time to time, until
an ultimate agreement was reached.
COLUMBUS
Wance Schwartz is the new owner of the
Alhambra. The 600-seat house will be
turned into a foreign language house, providing
competition for the World, of the
H&S Theatres, located a few blocks north
of the Alhambra . Nadel, film
editor of the Citizen, spent part of his vacation
moving to his new home at 312 Blenheim
road. Gertrude Wolf is substituting
for Nadel on the theatre page . free
shows are being given for Hilltop children
by George Pekras, of the Rivoli and Ritz.
Pekra§ is cooperating with the Hilltop Kiwanis
club. Shows will be held alternately
at the Rivoli and Ritz through August 20.
Jay Jackson, former WBNS announcer and
well known along the Row, has been tentatively
signed to play the Andy role in the
television version of Amos 'n' Andy, scheduled
for network airing this fall. Jackson,
a native of Waverly, Ohio, won the part after
'
CBS had auditioned 150 actors for various
roles in the new show. Jackson Berch was
'.
tentatively signed for the part of Amos.
Jackson has been announcing various radio
and television shows in New York for the I
past several years.
Downtown public and private parking fa-
'.
cilities for 3,250 cars are provided in plans
announced by the Columbus traffic and transportation
commission. All would be located
'
in the theatre area. A parking deck over
the Scioto river accommodating 750 cars and :
a two-deck underground area under the State
Capitol with spaces for 960 cars are novel
elements of the plan. The latter 'figure is a
reduction from a previous plan to build a
sub-surface garage accommodating 2,400 cars
in Capitol square. Traffic Engineer Harry
Turner said that a capacity of more than
1,000 cars would create congestion.
Frank Karalfa to Ceremony
JOHNSTOWN, PA.—Frank Karalfa represented
lATSE I,i0cal 561 at the ground
breaking at Roxbury Park for a $7,500 monument
to the late President Franklin D.
Roosevelt. The shrine is being erected by i
organized labor and will be dedicated Labor]
day.
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RETURN STANDARD 10c COMIC BOOKS 3c ea.
POPULAR BRANDS CANDY 78c and 7Sc per
box. 24/5c bars. Chewing Gum. 60c per box.
(48 boxes prepaid shipment).
5c Popcorn Bags ^...S1.20 per 10c Popcorn Bags 1.70 per M
(50M PREPAID)
REFINED CORN OIL 20c per lb., in 400 lb.
drums, prepaid.
Complete line of nationally advertised theatrical
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Free Candy and Brock Balloons for BROCK
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UNIVERSAL SOUND MOVIE CO.
CALHOUN. KY.
86 BOXOFFICE :: July 30, 194SI

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August 3 Date Is Set
For Meriden Opening
HARTFORD—Paul S.
Purdy, general manager
of the Kounaris-Tolis-Ulyssis interests,
says that the 1,000-seat Meriden, Conn., theatre,
now under construction, will be opened
August 3.
A special trade premiere, with representatives
of the Connecticut film industry invited,
has been scheduled by Purdy for Tuesday
(2). Invitations for the event wiU be sent
by mail. On the August 2 schedule are buffet
luncheon, cocktails and a screening.
General contractor for the theatre is the
New Britain firm of Bisoni Bros. Balbesari
of New Britain was the architect. The site
has parking facilities for 600 cars. An ice
cream parlor is included in the theatre building.
The house is air conditioned. Construction
started in 1948.
Wilkinson, Pickus Named
Chairman for Tourney
HARTFORD — George H. Wilkinson jr.,
owner of the Wilkinson Theatre at
Wallingford
and president of the MPTO of Connecticut,
and Albert M. Pickus, owner of the
Stratford Theatre in Stratford and regional
TOA vice-president, have been named cochairmen
for the annual golf tournament
which the former organization will sponsor
next month, the exact time and place yet remaining
unselected.
Committeemen will include Herman M.
Levy, Lou Brown, Ted Jacocks, Sam Rosen,
Carl Goe, Henry Germaine, Barney Pitkin,
James Darby, Harry F. Shaw, Max Hoffman,
Harry Rosenblatt and Sam Weber. Luncheon
and dinner vrill be served, and tournament
prizes will be awarded at the dinner.
Cocktail Lounge Okayed
For Center at Boston
BOSTON—E. M. Loew has been granted a
permit by the Brockton licensing board to
open a cocktail lounge, bar and a luncheonette
under the name of Center Lounge, Inc.
The new lounge is connected with the Center
Theatre and will have an opening from
the lobby of the theatre as well as from the
street. It is believed that this is the first
theatre in New England to have a cocktail
bar under the same roof and management
with a theatre. However, in East Dennis on
Cape Cod, Louis Segrini has opened a cocktail
bar within the refreshment area of his
newly constructed drive-in.
Boston Gets Vaudeville
After Lapse of Years
Nick Kounaris Launches
Dispensing Service
HARTFORD—The Crown Ice
Cream and
Dairy Co., of which Nick Kounaris, head of
the Kounaris-Tolis-Ulyssis theatre .nterests,
is president, has launched a new ice
cream dispensing service for Connecticut theatres
and is planning to expand to Massachusetts
locations shortly.
The new service, with Joseph Roberts as
general manager, has signed up 42 Connecticut
theatres, including eight Warner houses,
the Perakos circuit, and the Markoff Theatres.
A special truck for servicing accounts
is being used and ice cream deep freezer dispensers
and storage units are being distributed.
Kounaris says that the company wiU expand
still further in the fall, with the foi-ming
of a candy department for theatres.
Ben Rebchick Is Promoted
BOSTON—Ben Rebchick has been promoted
from salesman to assistant manager
of the MGM branch here. He has been with
the company since 1927, when he started as
a shipper. Benn H. Rosenwald is the branch
manager.
BOSTON—Vaudeville will return to the
Boston Theatre here on August 4 when the
policy now in effect at New York's Palace
will prevail. The opening program will consist
of eight acts and a feature picture. In
the stage acts are the Edwards Brothers,
acrobats: singer Yvonne Moray; the Marvellos
in music and magic; Cook and Brown,
knockabouts comedy duo; Steve Evan, comedy
impressionist; th«i Appletons in an Apache
number; Frankie Ross, local entertainer, and
Gus Van, once of Van and Schenck. Othe:-
entertainers will appear on the stage of the
Boston for twelve weeks at popular admission
prices. Since the Palace was returned
to vaudeville, RKO has re-:ntroduced this
form of entertainment to 13 cities, among
them Cleveland, Cincinnati and Chicago.
Two other Boston motion picture theatres,
the Metropolitan and Loew's State, which
have played vaudeville in the past and could
convert to that type of entertainment, are
not contemplating any changes at this time.
According to officials at New England Theatres,
Inc., operators of the Met, the present
poUcy of two pictures will prevail. The same
policy is in effect at Loew's.
"The Big Fish," story by Jack Sher. for
Paramount reliease will be the new vehicle
for Bob Hope.
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Philip Depetro, 42, Dies
At Hospital in Boston
BOSTON—Philip D. Depetro, 42, manager
of the Capitol Theatre at Allston, died Sunday
night (24) at St. Elizabeth's hospital following
a severe illness. He had been with
the M&P circuit about 20 years, having
served as manager of the Oriental, Mattapan
and Paramount theatres here and the Jamaica
in Jamaica Plain.
Ralph Pickard Resigns
HARTFORD—Ralph Pickard, assistant at
the Newington for the last two years, has resigned
to join the staff of the Home for
Crippled Children. Replacement has not
been named.
FETE RECORD-BREAKING "RED SHOES" RUN—Opening of the 36th week of
"The Red Shoes" at the Majestic Theatre in Boston, breaking the record established
three years ago when "Henry V" ran 35 weeks, was celebrated by Eagle Lion with a
cocktail party at the Ritz-Carleton hotel. Shown left to right in the front row of the
accompanying picture are Bill Tourney, New York, and William Heineman, vice-president
in charge of distribution; back row, Joe Mansfield, Boston; Leon Brandt, New
York; Jock Lawrence, J. Arthur Rank representative in the United States, and Harry
Segal, Boston.
BOXOFFICE July 30, 1949 NE 87
JUiS'
1,111

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HARTFORD
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IndoorsorOut ^ ^«^^

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'Boundaries' Gross
Tops Boston at 200
BOSTON — "Mighty Joe Young" at the Memorial
and "Lost Boundaries" at the Aster
divided top honors for an encouraging spurt
at the boxoffice. "House of Strangers" at the
Met also challied up a fine first week and
held over. "Lost Boundaries" broke a house
record on Sunday while "Mighty Joe Young"
had the third best opening week in the history
of the house.
(Average Is 100)
Astor— Lost Boundaries ( FC) 200
Beacon Hill—As You Uke It (UA), 3rd wk 100
Boston—Illegal Entry (U-I); Loaded Pistols (Col).... 90
Exeter Street Saraband (EL), Don't Trust Your
Husband (UA), 2nd wk 85
Majestic-The Red Shoes (EL), 35th wk 70
Memorial Mighty Joe Young (RKO), 2nd wk.;
Mutineers (Col) 200
Metropolitan ^House ol Strangers (20th-Fox); Hold
That Baby (Mono) 130
Paramount and Fenway Forbidden Street
(20lh-Fox); Ringside (SG), 2nd wk 80
State and Orpheum Africa Screams (U-1) 80
Rainy Weekend Helps
Grosses at New Haven
NEW HAVEN—A rainy weekend was musx
to exhibitors, and receipts were better. The
Roger Sherman made an excellent showing
with "Champion" and "Siren of Atlantis," but
did not hold the dual over. The Loew's Poli
did well with "Mighty Joe Young" and "Crime
Doctor's Diai-y," and the program moved over
to the College for a second week. Detal for
the week ended July 20:
Bijou Spy Ring (Embassy); Double Alibi
(Embassy), reissues 50
College Any Numier Can Play (MGM); Leave It
to Henry (Mono), 2nd d. t. wk 90
Loew's Poli Mighty Joe Young (RKO); Crime
Doctor's Diary (Col) 104
Paramount Trail oi the Lonesome Pine (Para);
Geronimo (Para), reissues 90
Roger Sherman Champion (UA); Siren of Atlantis
(UA) 113
Heat antd Rain Cut Trade
At Hartford First
Runs
HARTFORD—Torrid weather took its toll
at boxoffices here, and rainstorms also hampered
first run trade. "Any Number Can
Play," paired with "Miranda" at the Palace,
paced the city with a rating of 90 per cent.
AUyn City Across the River (U-I); Daughter of
the West (FC) 70
Center Stagecoach (Realart); Long Voyage Home
(Realort), reissues 40
E. M. Loew You Were Never Lovelier (Col);
Cover Girl (Col), reissues 60
Poli Africa Screams (U-I); Sleeping Car to Trieste
(EL) 40
Palace Any Number Can Play (MGM); Miranda
(EL), 2nd wk 90
Regal—Mighty Joe Young (RKO); Fcllovir Me
Quietly IRKO), 2nd wk 50
Strand—The Girl From Jones Beach (WB); One
Last Fling (WB) 35
New England Theatremen
Oppose Sign Tax Bill
BOSTON—An amendment added to a general
appropriations bill at a recent session of
the state legislature would impose a tax of
$1 a year for every 20 feet of revenue-producing
signs. While the measure has been
intended primarily to apply to billboards, it
also will include theatre marquees and signs.
The motion picture industry throughout
the state is opposing the amendment vigorously,
since permits for marquees and overhanging
signs must be obtained on a sliding
scale of fees and the imposition of the
proposed tax would be a duplicate levy. A
public hearing on the amendment was to be
held July 25 at the Gardner auditorium.
BOSTON
A new drive-in is being constructed at Morrisville,
Vt., located between Hardwick
and Burlington. Arnold McNally is the
owner of the 150-car theatre, which is set
Ira Vincent has
for August 1 opening . . .
closed the Empire, St. Albans, Vt., for remodeling.
He expects to reopen the house
September 10. New seats and a new marquee
will be added with painting and refurbishing
thi'oughout.
. . .
While U-I's Sylvia Steinman and Affiliated's
Toby Tobaschnick were vacationing
at Gray's Inn near Jackson, N. H., Sylvia
won first prize in a rumba contest. The cup
is prominently on display at Hari-y's Snack
bar Ray Kiniry, district manager at Interstate,
and his son Teddy visited Toni
Russo, manager of the Star, St. Johnsbury,
Vt., and found Toni sporting a new Buick.
The Russos and their four children are
spending the summer at Joe's Pond.
Clayton Eastman, Film Classics manager,
signed a deal with American Theatres Corp,
for the feature "Not Wanted," Ida Lupino's
fii'st independent production, to open at the
Mayflower July 28 for an extended run . .
.
Mr. and Mrs. Louis Rothenberg are spending
two weeks at Bill Hahn's, Westbrook,
Conn., where their daughter Mrs. Harold
Watchmaker is summering with her two children.
Stanley Rothenberg is able to come
to town only two days a week from Marblehead,
due to a severe knee ailment which
necessitates a plaster cast.
Betty Posner, secretary to Bill Jennings at
Film Classics, was able to give "Lost Boundaries"
a plug over station WBZ on the
"Merchants Limited" program. Betty was
waiting for her train at the Back Bay station
to go to New York when she was invited
to go on the um-ehearsed program. She
accepted and stated that "Lost Boundaries"
had opened that day at the Astor, that she
had met both Richard Hylton, the star, and
Louis DeRochemont, the producer, who were
in Boston, and that the film was sure to be
a huge boxoffice success. Betty is resigning
from Film Classics to be married September
3 at the Hotel Bradford.
Doris Mollica, manager of the Opera House,
Lebanon, N. H., traveled to Brooklyn to take
in the All-Star game . Long, secretary
to John Scully at U-I, will tour New
England summer spots for her vacation . . .
Ora Caron, owner and operator of the Memorial
Theatre, Barton, Vt., is recovering from
a serious illness and is able to be up and
The Sunset Drive-In,
aroimd the house . . .
Burlington, Vt., is offering free pony rides
to children . . . Isabel Gorman, contract clerk
at U-I, and Edna Burke, secretary to Chester
Stoddard at New England Theatres, are taking
a week's cruise up the Saguenay river.
. .
Harry Thomas, Equity Pictures producer,
visited the local Eagle Lion office . . Charlotte
.
Rifkin, Rifkin circuit bookkeeper, was
on vacation . Jeanne Flnkelstein, secretary
to Roy Heffner at the Poppers Supply Co.,
spent a week of her vacation at Old Orchard
Beach, Me. . State at Rochester, N. H.,
recently purchased by John E. Voudoukis,
was reopened July 20 after liaving been
closed several weeks for remodeling.
Judge Pike of the Playhouse at Lisbon,
N. H., accompanied by Miss Beryl Aldrich,
. .
his law partner, were visiting in the district
E. Voudoukis has purchased the
Berlin House, an inn at Berlin, N. H. . .
.
Carmen Urcuioli is managing the State and
The
Scenic theatres at Rochester, N. H. .
William Riseman Associates were in charge
of the remodeling recently completed at the
State in Rochester, N. H.
NEW HAVEN
. .
TJill Horan, Warner Bros, district manager,
was a visitor at the local branch . . . Barney
Pitkin, RKO manager, was in Boston
with Bill Canelli, salesman, Hugh Maguire,
The
office manager, for a sales meeting .
Amalgamated Booking and Buying Service
will move to new quarters on Meadow street
soon . . . The Jodoin at Baltic, recently
acquired by Edward Lord, will be reopened
about August 15 as the Baltic.
Phil Sherman of the Hamilton at Waterbury
returned from a vacation in Canada
. . . Maurice Shulman of the Shulman interests
is commuting to and from Clinton,
where his family is spending the summer . . .
Alex Schimel, U-I salesman, will vacation
in Maine and New Hampshire . . . Bernard
Scholtz, RCA district manager, was at Cape
Cod . Levine, Warner booker, and
Leo Alderman, bookkeeper, will leave for a
vacation August 6.
Jack O'ConneU, Roger Sherman assistant
manager, became the father of a daughter
born July 18 at St. Raphael's hospital . . .
The Music Box at New Britain now has a
. . .
nine-cent admission price for children
A drive-in theatre will be built on the highway
between Groton and Mystic, according
to a rumor on Filmrow . . . The arbitration
hearing which had been scheduled for July
20 for the Crown at Hartford was postponed.
$50,000 Front Finished
At Providence Albee
PROVIDENCE—The new $50,000 theatre
front adorning the RKO Albee was viewed
by the public with admiration and approval.
The work, held up by a series of strikes, transformed
the front of the house into one of the
largest in the cHy.
Close to 1,000 lamps highlight the red Swedish
granite finish in the outer lobby. Five
large display panels, ranging from three
40x60s in front to a 7x5 inside, herald current
and coming attractions.
A new, modern, streamlined boxoffice on
the right replaces the old center ticket booth.
The new front gives an appearance of a
greatly enlarged outer lobby.
Dpvid Levin, manager, has had scores o:
compliments on the new front vvifch nas
given Westminster street, the main shopping
street, a inucii-needed "lift."
Addifons to RKO's "Bed of Roses" cast are
Irving Bacon and Frank Arnold.
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FOR REPLACEMENT JOBS
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89
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'BOXOFFICE :: July 30, 1949

. . The
. . Herman
WORCESTER
. .
T^athalie Thebodeaii, cashier at the Capitol,
John Hesse,
has been on vacation . . . New England advertising manager for Warners
circuit, was here from New Haven to
confer with Murray Howard, manager of
the Warner . Guy Palmerton of the Playhouse
is a little annoyed at the Rex Harrison
picture called "Unfaithfully Yours." He
did a play here two years ago with that title,
and at that time Winchell referred to it as
a "million dollar title."
Hedda Hopper and Louella Parsons, the
Hollywood columnists, are the principal characters
in a play by Robert Van Hooten that
the Westboro Red barn will try out this season
. . . Lynn Carver, film actress, gueststarred
at the Lakeside in Thompson, Conn.,
this week in "The Little Foxes" . . . Mike
Todd, Broadway producer and husband of
Joan Blondell, was a visitor.
Waldo Hemingway, stage manager of the
Capitol, his mother and his daughter left for
Oak Bluffs on a vacation . . . Win Scott,
stagehand, more recently at the Auditorium,
was taken to Memorial hospital in a serious
condition due to shock, after he was nearly
struck by an automobile.
Leo Lajoie, manager of the Capitol, was
ready to go on his vacation, but had to call
it off when his youngster was taken ill . . .
Harold Maloney, manager of Loew's Poll,
tells of a patron who complained that the air
conditioning affected his arm. The house
is not air conditioned.
Fly-In, Drive-In Opens
HARTFORD — Louis Segrini, owner and
builder of the Dennis Drive-In, Fly-In Theatre,
East Dennis, Mass., has opened the 70-
acre site. It is believed to be the first outdoor
location providing facilities for airborne
trade. Located on Cape Cod, the
drive-in situation includes a landing strip
for light planes.
LYNN
philip Bloomberg, for 20 years president and
director of the Naumkeag Amusement Co.
of Salem, owners of the Paramount and Empire
theatres of that city, has sent in his
resignation to John A. Deary, the principal
shareholder, and will organize a circuit of
his own in Salem and nearby towns. He
already has acquired one theatre. His many
friends expect his ability as an organizer,
his knowledge of publicity and long experience
in the theatrical field, will result in the
early organization of a prosperous circuit
with the pick of the best pictures. At the
Empire, he gave Salem patrons four acts of
the only vaudeville east of Boston. His introduction
to the theatrical world was at
the Strand Theatre in Gloucester. He is
vice-president of the Salem Rotary club
and has been prominent in all movements
for the betterment of the city.
Manager James Davis of Lynn's Paramount
will motor through Canada in August, where
he expects to meet many of his old friends
now playing in stock companies. Assistant
Lawrence J. Burke is on an auto trip through
northern New York.
AT 'BOUNDARIES' LUNCHEON—Producer
and star of "Lost Boundaries,"
Louis DeRocIiemont and Richard Hylton,
snapped at a press luncheon at the Ritz-
Carlton hotel in Boston when they were
guests of the Astor Theatre. Picture
opened July 15 at the Astor. DeRochemont,
a native New Englander who has
lived in Chelsea and Portsmouth, N. H.,
filmed the entire picture depicting the
life story of the Negro doctor who
"passed" as white, around Portsmouth.
He said his next film also will have a
New England locale but he declined to
reveal the subject matter. AI Margolian,
publicist for the Astor Theatre, operated
by the B&O circuit, was in charge of
arrangements of the luncheon for critics.
Fourth and Fifth Airers
Slated by L&G Circuit
BOSTON— Construction has started on the
fom-th drive-in to be built this season by
Lockwood & Gordon Enterprises. A permit
also has been granted for a fifth in Concord,
N. H. On July 1, the circuit opened the
Lewiston Drive-In at Lewlston, Me., and the
following night the gates were opened at the
1,000-car Portland Drive-In at Scarborough,
Me. A week later, bulldozers started work
on property in Winslow, Me., on the Augusta-
Waterville highway for the third drive-in, a
500-car situation to be called the Waterville
Drive-In. The fourth airer for the circuit
will be located in Danbui'y, Conn., on Route
7, which will accommodate 400 cars when
completed late in August. The new theatre
in Concord, N. H., will be built on the Daniel
Webster highway on the south side of the
city, but it is undecided whether or not construction
will start this season.
Allyn Retains Hartford
Softball League Lead
HARTFORD—The latest standings in the
Hartford Theatres Softball league are as follows:
Team Won Lost
Allyn 11
Poli 9 2
E. M. Loew. 7 4
Strand 6 5
Regal 5 G
Bushnell 2 6
Palace 2 10
Slate _ 1 U
Attends Air Force Meeting
HARTFORD—John Perakos, assistant district
manager of the Perakos Connecticut
theatres, has returned from an army air
force plans and training conference at Washington.
Perakos holds the rank of captain
in the air forces reserve.
^
SPRINGFIELD
. . .
John Silverwatch, manager of the Cour'
Square, will go on vacation late in Augus
Another late August vacationer will be A
Donovan, city manager in North Adams ant
Williamstown for the E. M. Loew circuit . .
W. Richard Martin, formerly assistant man
ager at the Bijou in Holyoke, is the new as
sistant manager at the Court Square. Th
Bijou is managed by Sam Schubouf, formerl
manager of the Colonial in Hartford.
George E. Landers, Hartford division man
ager for the E. M. Loew circuit, visiteJ
Springfield, West Springfield, Worcester ani
Webster . . . Larry Wallace, head of the Loe^
concession department, was another visito
The Springfield dailie
in this territory . . .
last week broke two-column photos of Georg
E. Freeman, Loew's Poli manager, visitin
with Franlc Sinatra at the recent opening c'
Loew's Poli in Norwich.
Jim Cotoia, manager of the Art, will leav
August 15 for a vacation in Bermuda. Hi,
assistant Norman Corbett was back from
New York vacation . . . The Parkway Drive-I
is the first area ozoner to start weekly showB
ings of a serial. Bill Powell, formerly witf
the Rifkin and Goldstein circuits, is genersil
manager . Globe at Holyoke, ownej(
by Mrs. E. Wotton, is being renovated
Mrs. George E. Freeman, wife of the Loew.f
Poli manager, entered a local hospital for
tonsillectomy.
FALL RIVERl
. . . Mrs. Pai
John McAvoy, Empire manager, returne.i
from his vacation . . . James Knight wi
replacing William Hughes at the Park whi
the latter was on vacation
Slayer, wife of the Durfee manager, was cor
valescing after a recent illness at the Unio:
Maureen Harrington and Mai
hospital . . .
Guay, Empire cashiers, were vacationing.
William S. Canning, Yamins represents
tive, and his wife were vacationing at Kermi.
The engagement of Anr|
bunk. Me. . . .
Elizabeth Luddy, former Empire cashier,
Joseph G. Keffe, former manager of tlj
house, was among those announced in loc|
newspapers . Duquette, assista
to Norman Zalkind at the Strand, was

.
jiilj30,l

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:
Texan Backs Up Faith
In Negro Theatres
(Continued from preceding page)
ion, is the leadership which motion picture
business is in best position to provide In
evaluating needs and opportunities, and then
to propose the most practical method of capitalizing
upon them.
Meanwhile, Tankersley and Mrs. Breco
were in agreement upon one point: The need
for more all-Negro films and a more generous
casting of Negroes in other productions.
These are the pictures which keep lines
formed at the boxoffices of places like theirs
and which appeal most strongly to the more
than 15,000,000 Negroes in the United States,
thev declared.
Palace Changes Admissions
COMMERCE, TEX.—The newly renovated
Palace Theatre here has decreased Its children's
admissions from 12 to nine cents. The
adult ticket price was raised from 30 to 35
cents.
Post Oak Gets Charter
AUSTIN, TEX.—A charter of Incorporation
has been granted to the Post Oak Corp., owners
of the new Post Oak Drive-In in Houston.
Construction has begun on the outdoor project.
To Play With Tim Holt
Noreen Nash has been set to play opposite
Tim Holt in "Range War," an RKO
film.
Usher Is Mr. Belvedere
In Bally at Texas Tech
LUBBOCK, TEX.—An inexpensive bit of
exploitation was credited with paying boxoffice
dividends when "Mr. Belvedere Goes
to College" played the first run New Lindsey
Theatre here recently. Lee R. Phillips, recently
appointed promotion manager of
Lindsey Theatres, Inc., which operates the
New Lindsey, cooked up the idea with the
cooperation of J. B. Rhea, general manager,
and Jerry Wheeler. 17-year-old high school
student who doubles as an usher.
Clad in a tui'tle-neck Texas Technological
college sweater, frosh cap, high-rolled trouser
cuffs and screaming socks, young Wheeler
stepped off a Continental Airlines plane
laden with tennis racquet, golf clubs and
two heavy volumes. His appearance on the
Texas Tech campus, which has an enrollment
exceeding 7,000 students, and on downtown
streets attracted a good deal of attention.
Photos were used in newspaper and window-card
advertising.
Rhea announced that Phillips will continue
his duties as manager of the Tower,
another of the Lindsey theatres, in addition
to those of exploitation manager for the
seven-house chain.
A native of Ada, Okla., Phillips enlisted in
the navy immediately after graduating from
high school. He was at Pearl Harbor at the
time of the Japanese attack and was on
Okinawa when the war ended.
He joined the Griffith Consolidated staff
at Ada after his return to civilian life in
1946, was assigned to Kermit, Tex., for awhile
and come to the Lindsey Theatres here about
a year ago. Griffith is a Lindsey partner.
Arrest 18 for Picketing
Alameda in San Antonio
SAN ANTONIO—A total of 18 men have
been taken into custody in two mass arrests
on charges of illegal picketing of the Alameda
Theatre here, where a strike of projec-
.,
-
tionlsts has been in progress for several
months. The first ten men arrested were re-
|
leased on $200 bonds, while the last eight |
were freed on $50 bonds.
Van Henry Archer, attorney for the pickets,
asserted that he would seek authority from
Chief of Police Fred Palmer to employ a
special officer to protect union men in the
picket line. He denied that the men arrested
were picketing, but said that they were in
i
front of the theatre at the time.
Starlight Tower Damaged
GALVESTON, TEX.—The outdoor Starlight
Theatre on Galveston's $2,000,000 Pleasi
ure Pier, which opened June 1, is now out of
operation since a high wind carried away
I
the screen tower. Joe Stjepcevich, manager
of the 650-seater, is looking forward to having
the screen reinstalled.
Kiddies Style Show at West
GEORGE WEST, TEX.—A juvenile
stytel
show was held at the West Theatre here in f
cooperation with the Beeville Baby center.
Title Changed to 'Satan's Cradle'
"Satan's Cradle" is the new title for the I
United Artists picture formerly tabbed!
"Rob'n Hood of Sin City," a Cisco Kid film.
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IN -A-CAR SPEAKER
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MODERN THEATRE EQUIPMENT
COMPANY
214 SOUTH ST. PAUL STREET
DALLAS, TEXAS RIVERSIDE 5009
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92 BOXOFFICE July 30,

. . . O.
Dallas Premiere Set
For Murphy Starrer
DALLAS—October 8 will be a big day in
Dallas with the opening of the State Fair,
the Texas-Oklahoma football game in the
Cotton bowl and the midnight premiere of
"Kid From Texas" in 25 local theatres, with
star Audie Mm-phy and cast members Gale
Storm, Albert Dekker, Shepperd Strudwick,
Will Geer and Ray Teal on hand for personal
appearances.
Producer Paul Short, onetime local theatre
manager, who produced the U-I Technicolor
film, arranged the premiere with Interstate
circuit
officials.
Short, who still maintains his home here,
had this to say of the young star:
"Audie is really an actor now. He also does
. . .
his own horse riding and he is the quickest
boy on a draw in the whole history of motion
pictures. Yes sir, he can handle guns
everybody now regards the much-decorated
war hero as a bona fide screen personality."
"Kid From Texas" presents the Farmersville,
Tex., star as Billy the Kid. Locale of
the film is Lincoln county.
Short soon will shoot another film witii
Murphy, called "Police Story."
Short, once manager the Rialto, Melba and
Majestic theatres here, maintains his home
in Dallas and lives in an apartment in Hollywood.
Mrs. Short has been visiting her
family for a month and will return to Hollywood
this week with her husband.
Twilite Gets Publicity
STERLING CITY, TEX. — The Twilite
Drive-In on the Mertzon highway was given
prominent mention in the Merchants and
Ranchers special edition of the Sterling City
News-Record.
Maury Gertsman Signed
Chief cinematographer spot on "The Bowie
Story," a U-I pictui-e, will be filled by Maury
Gertsman.
From the BOXOFFICE Files
• • •
(Twenty Years Ago)
•PHE NEW $150,000 Rialto Theatre in El
Dorado, Ark., the venture of Bo Clark
and associates, will throw open its door September
1. The house will seat 1,200 . . . E. C.
Leeves, recently resigned as Pathe branch
manager in Dallas, has been appointed southwestern
representative of RCA Photophone
interests.
* * *
A. M. Avery, First National representative,
has been appointed by W. E. Callaway, district
manager, as assistant manager of the
Dallas Pathe office. W. B. Wesley, veteran
film salesman with a lofty batting average, has
left Tiffany to return to Pathe as salesman
E. "Shorty" Hall has been transferred
from New Orleans back to Dallas as Tiffany-
Stahl representative under J. E. Huey, branch
manager.
Grand Is Modernized
YOAKUM, TEX.—The Grand Theatre is
undergoing modernization job, according to
C. J. McCarty, local manager for the Cole
circuit. Future plans call for the erection of
a 1,000-seat Cole house here, it was said.
Pix Gives Benefit Show
HALE CENTER, TEX.—During Hale Center's
annual homecoming celebration, the
Pix Theatre sponsored a benefit showing of
"Old-Fashioned Girl" for the local Girl Scout
troop.
Programs Thrown From Plane
DENTON — The Colonial Drive-In here
tossed 100 printed programs worth $1 each
from an airplane over the city. Written
on the back side of the program was: "Good
for $1 at the Boxoffice of the Colonial Drive-
In."
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J. T. BOUTWELt INSTAtLATION COMPANY
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We install any Chair for anyone at any place.
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UNITED THEATRES SERVICE CORPORATION
Confidential Booking & Buyino
'i'liere is a reason why . . . many large and sni;ill
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Let us, wUhuiit obligation give you complete information,

. . Oklahoma
. . Dean
. . "Sorrowful
. . The
i
OKLAHOMA CITY
f^huck Freeman of C&R Theatres flew to
New York for a few days . Davis,
Center manager, and his family vacationed
About 100 persons attended
in Nebraska . . .
a screening of "Home of the Brave" at the
Center. The regular run opened the following
day at the Center . popcorn
production, sixth in the nation in 1945, has
dropped substantially, a report from the federal
crop statistician reveals. An estimated
8,000 acres was planted in the state this year
as compared to 27,000 acres in 1948. In 1945,
there were 38,000 acres harvested and 32,300,-
000 pounds produced. The crop brought
farmers $1,195,000.
Noll Gurney and Lou Moss, both long iden-
Boot HtLL
IS
plutrv >Pull
o'fcll
ONE SECOND
Too slow
—installing the fine Theatre
Seats from Griggs. Go Griggs
and plea"se your patrons!
^ Jei 1/fi REPAIR
damaged backs, seats or other parts.
We can re-cover worn or torn seals
and backs in your theatre. Contact us
regarding replacing parts and recovering
seats.
See Forrest
Dunlap
in our Dallas oifice, 2008 Jackson Slreei
Riverside 3S95, Dallas, Texas
Or Call. Wire or Write:
GRIGGS
(Office also in Memphis)
^
Texas
tified with filmmaking in Hollywood, were
out in the state, looking over possibilities of
producing a film based on a story written
by Charles Brill of Oklahoma City, "Conquest
of the Southern Plains" . . . When Sir
Alexander Fleming, who discovered penicillin,
was here recently to dedicate the Variety
Club building of the Oklahoma Medical Research
foundation, W. C. McCraw of Dallas,
executive director of Variety International,
was on the program, speaking for Variety.
Some 2,500 persons attended the ceremony
and heard the Scotsman and others talk.
Variety Tent 22 is contributing $600,000 to
build and equip a laboratory.
Cathy O'Donnell was here recently when
her mother, Mrs. Charles W. Gentry, was
seriously ill in an Oklahoma City hospital.
Cathy recently completed "They Walk By
Night" and "Side Street."
. .
Oklahoma City's Municipal auditorium has
moved out of the red and well into the black.
Last year, the city pocketed $123,566 from this
auditorium . The city plans to spend $106,-
894 to operate the auditorium next year . . .
Opening in four C&R houses was "You're
My Everything" . Liberty is showing
"Any Number Can Play" . . . "The Doolins of
Oklahoma" moved from the Center to the
State . . . Moving into the Midwest was "The
Girl From Jones Beach."
.
. . .
"Since You Went Away" is showing at the
Home Jones" held at the
Criterion and Tower for three weeks
Margaret Garland, who was selected by March
of Time as the "typical young American actress,"
is an Oklahoma City girl. She appeared
in a film entitled, "On Stage," a i-ecent
March of Time release. She has been
in several Broadway shows, including "Anne
of the Thousand Days."
Richard Beavers, under contract to
MGM,
is visiting in HoUis with his mother and in
Oklahoma City . . . Your correspondent, who
was away on a three-week trip to Tennessee
and Mississippi, got back a little the worse
for wear and had to go to bed for about a
week. However, your correspondent now is
back in the harness. Write your news to 216
Terminal building or call 2-7126.
Morris Loewenstein, TOO president, wrote
exhibitors, urging them to help the industry
by writing senators and representatives in
regard to the bill to reduce admission taxes.
Loewenstein enclosed names of the senators
and representatives. The TOO chief wrote
another plea a few days later after receiving
replies from Washington. "Something
must be done quickly if we are to get any
relief now and no opportunity should be lost
to pursue this outrageous injustice on our
business to a finish," he wrote the state's
showpeople.
Amateur Show at Pecos
PORT STOCKTON, TEX. — The Pecos
Theatre cooperated with the makers of
Bronco Punch to stage an amateur show on
the boards here.
Circuit Aids Hospital Fund
LLTFKIN, TEX.—East Texas Theatres, Inc.,
is among the 14 business firms and industries
that contributed to the fund to build
the 102-bed Angelina County hospital here.
Dancer Gene Nelson will have a top featured
role in "The Daughter of Rosie
O'Grady," a Warners film.
Columnist Gets Part
In
Pine-Thomas Epic
HOUSTON—In talent-heavy Houston, it
seems that everyone wants to get into the act
—the film act.
Within the span of a few short weeks, actor
Bruce Cabot signed Constable Dale Richardson,
the bat-swinging foe of bookie establishments,
to a personal western-film contract.
Then Ray Stricklin, Houston actor in
summer theatre work on the east coast, was
tested
by MGM.
Latest Houstonian to hear from Hollywood
is Paul Hochuli, motion picture editor of
the Houston Press, who is slated for a bit
part in the next Pine-Thomas outdoor epic.
Hoe's film career started as a gag last spring
while he was traveling from El Paso to Houston
with Bill Thomas and a personal-appearance
troupe. Thomas was telling Hochuli
about a forthcoming film which was in the
wrifng stage. One thing led to another imtil
the producer said to Hoc, "You ought to be in
pictures." The newspaperman, countered
with. "How about a part in the picture youi(
were just talking about?"
;
Thomas laughingly agreed, tliinking that!
Hoc was clowning. But the former Rice In-;
stitute football star kept the subject alive
in his coliunn. The Show Case. Thomas
finally broke down and wrote Hoc to standi
by for an early- August studio call. !i
Thus far, the Pine-Thomas picture is still
untitled, but it will be a color sagebrusher
with a southwestern locale.
Quik-Serv for
Profits
Front-side vie^vs D-S modol. compact.' ISVs sq..
stainless steel. Other sizes: Contact: FORREST
DUNLAP, JR.
QUIK-SERV
FOUNTAINETTE, INC.
211 S. Pearl F7-3470 DaUas
AMERICAN DESK
MANUFACTURING COMPANY
Manufacturers oi Theatre Seating
Mr. W. H. Matlingly, 201 IV2 Jackson St.
Dallas, Texas Ph., Prospect 71398
ij tlie W
111
.:nr
IeuiI iKilt Im Hi
liolf lor
Op«f
laran ra-t
li!BKoacD:v(-lL
^„V>
94
BOXOFFICE :
: July 30, 19491
JOfTiCE

I
'
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Forest Theatre, lAOOSeater, Opens
For Interstate Circuit at Dallas
DALLAS—The New Forest Theatre opened
here with "It Happens E^very Spring" as the
first feature attraction. The 1,400-seat Interstate
house is managed by Louis Charninsky,
veteran Elm street showman.
O'Rourke Construction Co. built the theatre
from plans drawn up by Pettigrew-Worley
& Co. Innovation of the new house is
a sweeping ramp leading to the balcony from
the foj'er. A three-sided neon sign tops the
porcelain marquee. Eight glass doors lead
into the foyer which slopes down to the
auditorium. The wall opposite the refreshment
bar is decorated with flower murals
done by decorator Eugene Gilboe. A waiting
room and restrooms are located in the mezzanine
and there is a second set of restrooms
on the first floor. The two-tiered
balcony slopes downward, as does the auditorium.
Push-back seats are installed
throughout, with acoustical aids installed in
some. Smoking is allowed in the balcony.
At the theatre's rear, a large lighted parking
lot offers free service to patrons. A
sidewalk leads from the lot to the theatre
lobby.
Publicity for Opening
LONGVIEW, TEX.—The recent opening of
the River Road Drive-In by East Texas The-
atres. Inc., and M. T. Flanagan, set a new
high in free newspaper publicity. The Longview
Daily News carried 11 stories in all,
several of which landed on the front page.
Carl Burrows is manager of the new drivein
and his wife manages the concession stand.
Dumas Dogie Days Tiein
DUMAS, TEX.—The recently opened 400-
car Prairie Drive-In tied in with the Dumas
Dogie Days celebration. H. S. McMurry
manages the Prairie and Ted Powell is assistant
manager.
M. A. Sisk Builds in Lewisville
LEWISVILLE, TEX.—M. A. Sisk is building
a 650-seat, 40xll0-foot theatre next to
the postoffice. The building, of tUe and brick
construction, was designed by Raymond F.
Smith of Dallas. Plans call for 500 seats in
the orchestra and 150 seats in the balcony for
Negroes. All new fixtures and equipment will
be installed,
Sisk said.
Gerhard Bros. Build Airer
MOLTNT PLEASANT, TEX. — Ray and
Shelton Gerhard, owners and operators of
the Martin and Texas theatres here, have
purchased a 13-acre tract of land on High-
way 271 south of town where they will build
a drive-in.
Plans call for a 400-car situation with individual
speakers, concessions booth, screen
tower and projection dugout. The Gerhard
brothers estimate that six weeks will be required
to complete the construction and installation.
Hunt Drive-In Started
GREENVILLE, TEX.—M. E. and C. C.
Hamm, north Texas theatre operators, have
started construction of a drive-in in Mineral
Heights which will accommodate 500 cars.
The theatre wall be known as the Hunt
Drive-In and will be under the direction of
M. E. Hamm, who formerly owned two theatres
in Henrietta.
C. C. Hamm owns two downtown houses
and a drive-in in Vernon, Tex.
L. N. Childress Starts Drive-In
DALLAS—L.
N. Childress, who has an interest
in some local theatres, has started
construction of an 840-car drive-in on Harry
Hines boulevard here. It wUl be named the
Harry Hines.
Varsity Drive-In Opened
SAN ANTONIO—The Varsity Drive-In
Theatre located at Culebra and Bandera
roads has been oi>ened by Mul-Den Enterprises.
The new drive-in is equipped with
in-car speakers. Among the features are an
air conditioned snack bar and a playground
for
children.
I olor nitint
ik
fTAe^i^o/Zf^ofn^ptan^ AND related lines
YOU Can Sell
Snow Balls
to Eskimos! I
One taste of the delicious, refreshing
"Polar Pete" Sno'w Cone, and even an
Eskimo will gladly part with a dime lor
a fiill portion.
"Polar Pete" makes snow cones better,
faster, more profitable—and speaking of
profits, you'll be amazed to know that
every dime you invest in ice, syrup, and
CHAS. E. DARDEN & CO:^ paper cup cones turns into $1 "cold cash."
308
Send for complete details
S. HARWOOD
while there's
• DALLAS, TEXAS
P. O. BOX 2207 • PHONE RfVERSIDE 6134
EOUIPMENT DISPLAY-SALES \
still time for handsome summer profits!
HOUSTON POPCORN DELTA THEATRE
& EQUIPMENT CO.
A. J. Schmitt, Mgr.
1315 Palmer Street
Phone: Atwtud 8-6606
Houston, Texas
SUPPLY
John F. Elzey, Mgr.
214 S. Liberty
New Orleans, La.
Phone Raymond 5772
OKLAHOMA THEATRE SUPPLY CO.
J. Eldon Peek 62S W. Grand Oklahoma City, Okla.
WAREHOUSES
HOUSTON BEAUMONT LUBBOCK
1315 Palmer Street 550 Main Street 702 Texas Street.
XOFFICE July 30, 1949
95

. . . The
in
'
I,
Texas Theatres Start Polio Fund
As Cases Near Record Number
Gov. Allen Shivers, left, is sliown thanking Texas theatremen represented by
Lynn Smith of Gonzales, Theatre Enterprises, Inc., for taking the lead in aiding
the state's polio patients by sponsoring the Texas Theatres Polio fund campaign.
Smith, a member of the drive advisory committee, was among founders of the
Gonzales Warm Springs foundation. Behind Smith is Ross Boothe, Gonzales foundation
president, and Dnrwood Manford, speaker of the state house of representatives.
DALLAS — As the number of infantile
paralysis cases in Texas spread to an alltime
record high, with the state reporting onefourth
of all cases in the U.S., theatres in
the state prepared for a special Texas Theatres
Polio fund campaign.
Donations will be collected in all theatres
during the week beginning Thursday, August
11, under the slogan "Texas Takes Care of Its
Own."
Theatremen, making an all-out effort to
aid the infantile paralysis campaign, are using
a special trailer featuring Gov. Allen
Shivers and Mrs. Kay Garner of San Antonio,
a 26-year-old polio patient at the
Gonzales Warm Springs foundation. Mrs.
Garner, mother of two children, is the wife
of a former theatre manager at Lockhart,
Tex.
The trailer will be shown in all Texas theatres
for one week, preceding audience colfLAV-O-NUT
ih Pure Cocoanut Oil Popcorn Seasoning
and
A Complete Lino of Popcorn and Popcorn
Supplies
BOTE MELCHER POPPERS SUPPLY CO.
114 W. 18th Street Kansas City 8. Mo.
lections, which heretofore have not been
made in Texas thatres.
L. M. Rice, Dallas attorney for Robb-Rowley
United, is chairman of the committee
arranging the campaign. Other committee
members are R. J. O'Donnell and John Q.
Adams, Interstate Theatres circuit; R. I.
Payne, Theatre Enterprises, Inc.; S. L. Oakley,
Jefferson Amusement Co.; P. W. AUen,
National Screen Service; Johnny Long, Long
Theatres, Bay Town, and Bob Douglas of
Robb & Rowley.
A special advisory committee of Texas theatremen
includes H. A. Cole, Allied Theatre
Owners of Texas; C. C. Ezell, Ezell Theatres;
Ruben Frels, Frels Theatres, Victoria; Henry
Hall, Hall Theatres; Phil Isley, Isley Theatres;
C. D. Leon, Leon Theatres; B. R. Mc-
Lendon, Tri-State Theatres; Henry Reeve,
president of Texas Theatre Owners, Menard;
Lynn Smith, Theatre Enterprises, Inc., Gonzales;
R. N. Smith, Smith Theatres, and Gidney
Talley, Talley Enterprises, San Antonio.
The Texas public health department as of
July 16 showed 1,034 cases of polio in the
state since January. This is 25. per cent of
the 3,971 cases reported in the entire U.S.
Money given in Texas theatres will be used
for treatment of Texans in Texas. The Texas
Theatre Polio fund headquarters are at 801
Mercantile Bank Bldg., Dallas.
Newsreel Media Praised
By Governor of Texas
NEW YORK — The commercial
newsreei
surpasses all other informational media Ir
recording events of liistorical significance, say;
Allen Shivers, governor of Texas, in an articlt
appearing in the current issue of International
Photographer.
The Texas chief executive characterizes a;
1
j
"priceless" the role the newsreel plays in capturing
on film the liistory-making events o;i
the day and conveying them each week tc
millions of Americans via the nation's |
screens.
Pointing out that an estimated 3,000,00(1
persons in Texas, half the state's population^
view the newsreels each week, the governoi]]
governor says, with 21 educational film lir
braries serving some 2,000 subjects to supi]
plement schoolroom instruction.
|
He recalls the daring on-the-spot newsJ
reel coverage of the 1947 Texas City ex|.
plosion and cites it as typical of the often<
times heroic part played by newsreel cameraj
men.
HOUSTON
Wariety Club of Houston and Variety Interij
national will take part in a designer^
miUuiery festival September 11, 12 in thj]
Emerald room of the Shamrock hotel. Fre^j
Nahas, chief barker of the Houston tent, an|j
Robert J. O'Donnell have invited film an(j
radio stars to participate in the benefit show]
First Texas showing of "Quartet" opened
the River Oaks for a week's inm . . . WhilJ
at
G. R. Walker, manager of the Texan, is or
vacation in Georgia, Leona Wawarofsky i|
. . Pearso;
filling in for hftn. Leona regularly is asi
sistant skipper of the Uptown .
Watts, formerly with Hudson Theatres i:
Indiana, is new assistant manager at th;
Texan.
i
Ken McNeice, assistant manager at th,
Fulton, is poised to take off on his vacatlo.!
. . .
. . .
Delman gave "Impact" its firii
Houston unveiling "The Stratton Story!
finished a one-week holdover at Loew's Stat'
and was followed by "Too Late for Tear?
"Hangover Square" was revived at th
Fred Cannata, general man;
River Oaks . . .
ager of Horwitz Theatres, is booking an in*
pressive number of first run films.
*Wi
.
says, "to the majority, newsreels are thti|
most enlightening contact with not only tht
grim tragedy in the news, but with govern'
ment, science, transportation, national de^)
fense and all facets of progress, both na-,j llli»l!E,TCf-
tional and international."
jjjll(bt5ttf.'-'-
Newsreels have become a major part
j
o]
visual instruction Texas classrooms, tho I
;!>•,
K
jl((snliiscw8i
je, to lioa
Ciiiiiiitorteii"'"
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jilke limotb
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'
TICKETS
MACHINE
FOLDED
^»—^A-eeuR-AeY-
SPEED
^M RESERVED SEAT W
TICKETS
SOUTHWEST TICKET
& COUPON CO.
2110 CORINTH STREET
DALLAS (H-7185) TEXAS
TICKETS
ROLL
Ramsey Yelvington's comedy, "Come tj
Galveston," had its world premiere at tb
Southwest Summer Theatre in Waco ani
Texas showmen are saying that the play hsi
definite film possibilities . . . Bob Bailey, th
16mm industrial film producer, is on locatioj
in Detroit and other midwest points . . .
General Motors travelog, containing clips
Houston, has been booked into the Avaloi
Globe, North Houston, South Houston, Surj
set. Airway, Grand, Joy, Lindale, Port a:
Union theatres.

. River
'
Melba
I When
jl Don
I
SEALY,
. . . The
. . are
5f Texas \
-at;..;
-'lap.!-'
'Jones' Sparks Gross
IWith 140 at Dallas
DALLAS—^"Sorrowful
I
Jones" at the Ma-
'jestic led the city with 140 per cent. Sec-
'ond place honors went to the Palace with
"In the Good Old Summertime" at 110.
Others were below average.
(Average Is 100)
Ccspltol Spook Busters (Tower); Pony Express
(Rep) 90
Majestic—5orrowiul Jones (Para) 140
Trail oi the Lonesome Pine (Para),
reissue 85
Palace—In the Good Old Summertime (MGM) 110
Rialto—Red Canyon (U-I) 75
Telenews Arctic Manhunt (U-1); End oi the
(U-I) 75
Tower—The Fountainhead (WB) 80
nician by hobby and theatre manager by ve-
nearly
I35 years. Skipper of the Grim Theatre here,
Theatreman Knox Lamb
xation, has been in show business for
out as janitor for the theatre there.
atre manager in 1928.
10
uaindVarietjlB
pin in a deslpi
MDier 11, U ill
Stiaiincl! botel. n
! fie Houston ttiU
inn isTlted lilni
utiDtbibeielil
of "Qiiaittt" 0)1
I
ii«d'smi..J
sB!tlieton,ii
Ltooa Wiwi
[touRSulailrlsi
I
Uptown W
.
Bullion HieitB
I
mm giaii;tr it
;since.
lb oil on to*
ill
y( iBipaCt"
11, stretton S:
Texas Theatre Repainted
ridomsil^w'*^
^
Hjo Uie (01
[has been given a new paint job.
>•• jDzierzanowski and Jerry Tauber.
.^^, IS took'"'
"(0
1) (OBrii
«rii pre'" "
.'-j^.juttlieP'"!
!^' job Bill?.
Phone T3-2026
.»«* the
rilpW i4
Arranges Texas Shows
KILGORE, TEX.—Knox Lamb, pyrotech-
'Lamb began his career at the age of 14 in
Gainesville, his home town, when he hired
Included
'in his many duties was operating the oldtime
hand-cranked projector.
Lamb started up the ladder in Lufkin,
'where he served as projectionist and assistant
manager, becoming a full-fledged the-
Similar jobs followed
in Marshall and Port Arthur. He came to
iKilgore late in 1931 as manager of the
^Strand.
Showmanship with Lamb is not entirely
tdictated by the theatre. Brilliant outdoor
[fireworks displays are his hobby. This came
[about in the late 30s during the Kilgorama
^celebration. A nationally-known fireworks
(expert was in Kilgore to stage the outdoor
jshow. He told Lamb all he knew, and that's
|When the fireworks bug bit Lamb.
Ever since that time, he's been called on
|to stage his specialty at football games, theatre
openings, fairs, expositions, etc., in the
ilgore area. He hasn't misfired yet, his
jadmiring followers declare.
the new Grim Theatre was opened
|in 1939 in Kilgore, Lamb switched from the
jStrand to the new house in the manager's
jspot. The showman has been there ever
Prahl is assistant manager, Howard
Wright and Bill Mabery, projectionists, and
Mrs. Launa Slack, floor manager.
TEX.—The Texas Theatre here
The interior
iredecoration was executed by artists Anton
SELL YOUR THEATRE PRIVATELY
Your Deal Handled Personally
i
27 years experience
We Cover the U. S. Market
Arthur Leak
Theatre Solei Exclusively
3422 Kinmer* Dallas 10, Texas
I
IN-A-CAR SPEAKERS;
SPEAKER POSTS
DRIVE-IN THEATRE MFG. CO.
^k^.c'ImT"
DALLAS
Xfisltors on the Dallas Filmrow were Hiram
Parks of the Rialto, Brownfield; Mrs.
G. W. Matson, Dixie, Rockdale; Kirksey of
the Gem, Brownwood; J. Groves, El Rancho
Drive-In, Vernon; Jobe of the Harlem, Terrell,
and Mrs. H. R. Bisby. Plaza, Garland
new Manley building at 2013 Young
St. has a special window display showing the
new Super-Stadium model popcorn machine.
The display shows the special lighting, black
enamel panels, glass and stainless steel finish
of the machine.
Dorothy Franey, producer of the Ice Show
at the Adolphus hotel, was a dinner guest at
the home of Charles E. Darden. While there
she played a game of badminton and immediately
thereafter started plans for a badminton
number on ice . . . She has been engaged
again this year by the Variety Club to
produce the ice show for the Turtle Derby,
which will include a circus number.
The popcorn crop in Texas fell in 1949 with
only 4,100 acres of land planted compared
with 5,500 last year. The 1938-47 average
harvest was 5,665 acres, while this year's
estimated harvested crop is some 1,265
acres lower than the average. This reflected
the trend in virtually all major popcorngrowing
states, where 1949 acreage is considerably
lower than that of 1948.
Grace Brewer of the Charles E. Darden
& Co. office has been spending two weeks
vacationing on the Gulf coast.
J. W. Cole, who recently sold his Rains
Theatre at Emory, Tex., to Harry Clark of
Fairfield, now is working for the R. R. Mc-
Gauley Real Estate Brokers located at 4215
Live Oak St., Dallas.
Houston Village Robbed
HOUSTON—The Village Theatre, an Interstate
neighborhood house, was robbed of
$189 recently by a nervous masked gunman
who left $80 in coins. The robber locked
A.ssistant Manager Wiley Neal Grantham
and candy girl Patricia Ann Ambrose In a
tiny office on the second floor and then
made his getaway. Miss Ambrose held
slashed telephone wires together while Grantham
phoned for help.
Magic Show at Texas
BAY CITY, TEX.—The Texas Theatre
booked Don Cardoza and his magic show for
two days.
mmm
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HAROLD SCHWARZ
302 S. Harwood St. Dollas I, Texas
Phones C-7357 and R-3998
Our Popcorn Sales
Were Upped 331/3%'
". the results of our use of tlie Atomic Ring Coupon
. .
Box . very satisfactory," writes Mr, R. E. Cannon
of Cannon Theatres, Live Oak, Fla. "Despite the fact
that our attendance was off 20%, due to cHmatic conditions
in this section, our popcorn sales were up
33 1/3%. I am sure that all exhibitors will be pleased
with the increase in their popcorn sales by using the
Atomic Ring Coupon Box."
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•Southwest Regional Office .
Room 205 Interstate-Trinity Whse. BIdg. 'W^
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^
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BUFFALO COOLING EQUIPMENT
lOfh n., 2nd Unit, Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas, Tex.
0i
.July
30,
BOXOFFICE July 30, 1949
97

I
SAN ANTONIO
Kane Wueste is the new cashier at the
Aztec boxofflce . . . The Varsity, a Mul-
Den Enterprise theatre, is giving away free
balloons and bubble gum to all children that
enter the drive-in . . . Norman Schwartz,
manager at the Azteca, is on vacation . . .
"Home of the Brave" opened at the Majestic
. . . Another former San Antonian making
good in pictures is Anne Gwynne, who attended
school here.
Sylvan K. Barry, former operator of the
Ritz here, is new manager of the Varsity
Showing at the first runs last
Drive-In . . .
week were "The Fountainhead" at the Majestic,
"We Were Strangers" at the Aztec,
"Badmen of Tombstone" at the Empire,
"The Magic Bow" at the Josephine and "Bride
of Vengeance" at the Texas.
Melvin Kelley, new Film Classics salesman
for south Texas, was among recent callers
from Dallas. Also in town was Henry Sorenson,
Modern Theatre Equipment Co. head,
Dallas. He was on his way to Corpus ChristI
for some deep water fishing . . . Victor Mc-
Cracken, director of Geller Productions, Hollywood,
was a visitor, arriving via plane from
the coast. He will have charge of the centennial
celebration show to be staged in Boerne
next month.
Henry Cooke, 17, usher at the Texas, fell
from the balcony while dusting the foot rail
and landed on the lower floor, a distance of
15 feet, and fractured his leg ... Jo Ann
Eidom is pinch-hitting as amusements editor
of the Austin American and Statesman
while Steve Perkins is away on vacation.
. .
Dorothy White, San Antonio concert pianist,
was to be presented in a benefit performance
this Saturday morning for the Gonzales
Warm Springs foundation at the Lynn Theatre
in Gonzales. The Young Musicians club
of that city is sponsoring the event . . . The
Josephine played "Mourning Becomes Electra"
as a first run . . . "Fantasia"
four day revival at the Laurel .
played a
The Majestic
was reserved for a special midnight
showing of "Home of the Brave" for Negro
patrons the Saturday preceeding its regular
opening ... All local theatres will participate
in the passing of collection plates August 11
through 18 to benefit sufferers of polio in
Texas.
Free Matinees Lauded
KNOXVILLE, IOWA—Free matinees for
women and children of Knoxville are held
at the Grand Theatre each Thursday. The
event has received recognition on the editorial
pages of the Knoxville Express which
said, "these are the kind of things that help
to make a better town—a livelier town—and
Manager George Hart deserves a lot of credit
for his part in making Knoxville a better
town."
Signed as Camercrtnan
J. Roy Hunt has been signed as cameraman
for RKO's "Range War."
Carnival Week Plans
Under Way at Dallas
DALLAS—The annual Carnival week of
Variety Club Tent 17, held just prior to the
official Turtle Derby each year, has been
scheduled to begin August 17. The Carnival,
...jsjtit--
week, one of the gala Variety events of the 5
year, is enjoyed with as much enthusiasm as
the derby itself. All barkers, their families;
and friends attend the carnival and manyextra
turtles are disposed of during the run of
j .i si 1
events. The program as set up for the week] f_^ ^^^
is:
Wednesday, August 17—Allied Industries,)
Radio, Newspapers: Chairmen, Harry Kap-1
Ian, Ves Box.
Thursday—Film Distributors : Chairmen,!
Duke Clark, Jack Houlahan.
Friday—Associate Members: Chairmen, Edj
Gall, George Schepps.
Saturday—Theatres: Chairmen: C. D.
Leon, R. E. Davis.
Weekly Church Services
At South Dakota Ozoner
SIOUX FALLS—Religious services Sundays
at 8:30 a. m. will be sponsored by the Sioux
Falls Ministerial Ass'n at the East Park}
Drive-In Theatre near here starting July 24,1
according to Harold Boyd, vice-president oi
the operating company. The worship pro--
gram, including recorded religious music, wlllj
be conveyed by means of the in-car speak'
ers to persons attending the services.
[yeniiicil
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to —
THE EXHIBITOR HAS HIS SAY
|*HMl.iMltx;
»„:
U 1';
lltOBte;'
A Widely Read Weekly Feature of Special Interest
Address your letters to Editor,
"Exhibitor Has His Say," 825
Van Brunt Blvd., Kansas City,
Mo.
BOXOFFICE
Always in the Forefront With the News
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Premiere of 'Slatlery'
In Florida August 3
MIAMI—When "Slattery's Hurricane," a
picture made mostly in Miami, opens here at
Wometco's Miami, Lincoln and Miracle theatres
August 3, it will have had a top-notch
send-off.
Each daily newspaper has given the story
prominent space in its news sections, illustrated
with stills from the picture. A contest
was begun in connection with the premiere
and got a big Sunday writeup. The
newspapers believe that practically every
person in Miami will feel that he has a stake
in this film since many Miamians actually
do appear on the screen, and since everyone
will recognize most of the film's background.
OPENS HURRICANE SEASON
"Slattery's Hurricane" opens at the beginning
of the hurricane season here. Miami's
hurricane hunting squadron has gone on duty,
and it is the efforts of the navy's hurricane
fliers, making their headquarters in
Miami, that the film glorifies. The 20th-
Pox picture was made with the cooperation
of the navy, the air force and the weather bureau.
All of the storm scenes are bona fide,
taken during hurricane distiirbances in this
area last year.
On August 4, the day after the Miami
premiere, the picture will open at theatres in
most of the state's other leading cities. A
Wometco official calls it Saturation Florida.
The greater Miami premiere will be minus
any of the picture's four stars in person who
were here for several weeks during the filming.
Veronica Lake, especially, is no stranger
around the area, being a former Miami
beauty contest winner. Linda Darnell, Richard
Widmark, and John Russell are the other
three stars who were popular with local
movie patrons during their stay.
Arrangements are in the making for a
parade to open the premiere at noon, with
personnel of VP-23, the hurricane hunting
squadron at the Miami naval air station,
participating. Later in the day navy persoimel
and their families will see the picture
as guests of the management. There will be
plenty of bona fide props, including a jet
engine and hurricane flags, on display in the
Miami theatre lobby. There will be no chance
taken about displaying a hurricane warning
flag anyplace where some unwary Miamian
may get the idea it's the real thing.
USED MIAMI EXTRAS
Hundreds of Miamians were used as extras
when the film was made last November and
December. All exterior shots were made
here. Some interiors were made in California.
Miami's famous skyline will show up, and
background shots for the opening titles are
actual scenes taken on Miami's bayfront
during a real storm.
A contest which was inspired by the premiere
presents the idea of sending in a short
account of some fuony incident which has
happened about a hurricane. The first prize,
donated by David M. Lesser, president of
Allied Travel Service & Tours, is a two-day
and two-night stay in Havana and another
stay of the same length in Nassau, for two
persons. The second prize is a two-day
stay in Havana. Other prizes are to be announced
as time goes on, but many items
of use during hurricanes, such as storm
shutters and jalousies, will be given by local
firms.
Return of Vaudeville
Rumored at Memphis
M. A. Lightman to Attend
Exhibitors Co. Meeting
MEMPHIS—M. A. Lightman sr., president
of Malco Theatres, Inc., will attend a meeting
of the executive committee of the Exhibitors
Film Co. in New York August 2.
This company already has a financial backing
of $2,500,000 and is pledged to as much
as $10,000,000, if needed, to help independent
producers make pictures, Lightman said.
Some of the independents, who have been
responsible for production of many good films
in the past, have fallen on bad financial
ways in recent years, Lightman said. The
newly formed organization wants to encourage
them and to add to the breadth of Hollywood's
product, he said.
Georgia Theatre Chain
Charges Brunswick Tax
BRUNSWICK, GA.—Local Georgia Theatre
Co. houses have begun charging a 10 per
cent admission tax in compliance with the
city's new ordinance. The legality of the tax
is still being questioned in the courts although
two judges have given rulings in favor of
the city.
Mrs. Alma King, city manager, said the tax
will be turned over to charity if the theatres
win the ruling. So far, the Georgia theatres
are the only amusement places charging the
tax.
Rename Florida Theatre
WEST PALM BEACH—The name of
the
old Florida Theatre has been changed to
the Palms. Following a custom of Florida
State Theatres, owner of the Palms, the
leading theatre in a community Is named the
Florida. A new super theatre is being erected
in West Palm Beach so the name, Florida,
automatically is transferred to this house
and the old Florida becomes the Palms.
MEMPHIS—Vaudeville is the topic of conversation
these days in Memphis. Persistent
rumors are that Loew's and Malco plan to
bring it back.
M. A. Lightman sr., president of Malco
Theatres, Inc., recently remarked that if the
quality of pictures didn't get better this fall
he would bring in variety entertainers. That
may have started it.
He said he has no definite plans, however.
"Don't get me wrong," said Lightman. "Hollywood
has done a terrific job, and it is a huge
job to try to supply first rate pictures to
four or five theatres at the same time. But
there has been a lag in the quality and in
stories.
"The outlook for the future is good. But
if it should happen that not enough good
pictures come along, we might bring in some
live entertainment."
Allen Sparrow, southern division manager
for Loew's, who is in Memphis relieving
Cecil Vogel, Loew's Palace manager, while
Vogel is on vacation, said rumors that Loew's
was remodeling for vaudeville's return are
wrong.
"We have no plans for vaudeville at this
time," said Sparrow. Loew's in St. Louis recently
revived vaudeville, he said, but there
are no plans for trying it elsewhere in the
south at this time.
Cook Switches Policy
ADEL, GA.—The Cook Theatre has rearranged
the schedule of mixed single and
dual billing. The big hits are shown on
Sunday and Monday followed by a one-night
date for outdoor pictures plus a serial on
Tuesday. This plan switches the double features
to Wednesday and Thursday, instead
of Tuesday and Wednesday as in the past.
A western feature is shown on Friday and
Saturday, as before.
OLD FRIENDS MEET—When Vice-President Alben Barkley recently visited the
Carolinas, he renewed acquaintances with an old friend, Col. J. Bates Harvey of Clover,
S. C. Colonel Bates is president of Theatre Owners of North and South Carolina.
Shown in the accompanying photo, in the vice-president's suite, are State Senator
W. Lewis Wallace of York; Colonel Harvey; the vice-president, and Mrs. Wallace.
ffiiJ
.. jiir*'
:
: July 30, 1949
SE 99

. . John
MEMPHIS
A baby daughter has been born to Mr. and
and Mrs. Gordon Hutchins, who operate
the State Theatre, Corning, Ark. . . . Milt
Overman, Kansas City, publicity man for
Eagle Lion, was in Memphis with the picture,
."The Big Cat," opening soon at the Warner
... A 300-car drive-in is being built on
Highway 51, Brookhaven, Miss., of concrete
blocks, brick and asbestos. The new drive-in
is near the Brookhaven Golf and Country
club.
Boot HiLL
Cemetehy
IS
planfv -full
o'fcll
ONS SECOND
Too slow!
—installing the line Theatre
Seats from Griggs. Go Griggs
and pledse your patrons!
^ J!ei m REPAIR
damaged backs, seals or other parts.
We can re-cover worn or torn seats
Olid backs in your theatre. Contact us
jegarding replacing parts and recovering
seats.
See Harlan Dunlap
in our Memphis, Tenn., office
al 410 S. Second St., Phone 8-1770
See Alon Boyd
Louisiana and Southern Mississippi Exhibitors:
Alon Boyd, Box 213 Cedar
Grove Station, Phone 6101, Shreveport,
Louisiana
Or Call, Wire or Write:
GRIGGS
Qoififianif.
'
Texas
(Office also in Dallas, Texas)
. . . Evelynn
Mrs. LaVoda Wray Hanna, 50, sister of
Grover Wray, Exhibitors Services, died at
her home in Savannah, Tenn. . . . Sue Eubanks,
assistant cashier at 20th-Fox, has resigned
. . . Vivian Wahlquist, formerly of
Oklahoma City, is a new stenographer at
Edith Floyd, assistant cashier
20th-Pox . . .
for Eagle Lion, is on vacation
Hammonds, branch manager's secretary at
20th-Fox, is on a vacation trip to Sardis,
Milan and McKenzie.
Joe Ries, shipper, is vacationing from Warners
. . . Gertie Deen, bookkeeper in the cashier's
department at Warners, is on a vacation
trip to Canada . . . Jean Russell, Universal
clerk, is vacationing . . J. R. Bugbee, service
.
engineer for National Theatre Supply Co., is
vacationing at Yellowstone National Park
. . . Willa Dean Birdwell, bookkeeper at National,
is in Iowa on a vacation . Goshorn,
chair representative. Canal Fulton,
Ohio, was a visitor at National.
Mississippi exhibitors seen on Filmrow included
Bern Jackson, Delta, Ruleville; Jessie
H. Moore, Ritz, Crenshaw; Grady Cook, Joy,
Pontotoc; Leon Roundtree, Grand and Valley
at Water Valley and Princess at Lexington;
Mrs. J. C. Noble, Harlem and Temple at Leland
and Roosevelt at Hollendale.
C. N. Eudy, Ackerman at Ackerman and
Houston at Houston; Mr. and Mrs. S. J. Azar,
Lincoln and Harlem, Greenville; J. C. Bonds,
Von, Hernando; T. E. Williams, Tyson,
Clarksdale; Grady Green, Union, Grenada;
A. N. Rossi, Roxy, Clarksdale, and J. A.
Owens, Amory, Amory, were other Mississippi
exhibitors booking here . . . Whyte Bedford,
Marion, Hamilton, was in town from Alabama.
Ned Green, Legion and Princess, Mayfield,
was here from Kentucky with news that his
new 45 Drive-In is doing fine . . . Lyle Richmond,
Richmond, Senath; Bill Kroeger,
Shannon and Maxon, Portageville, and James
W. Seay, Grand, Cardwell, were Missouri
visitors . . . From Tennessee came Guy Amis,
Princess, Lexington; Amelia Ellis, Mason;
M. E. Rice jr.. Rice, Brownsville; W. F. Ruffin
sr., Ruffin Amusement Co., Covington;
Louise Mask, Luez, Bolivar; G. H. Goff,
Rustic, Parsons, and C. D. McAllister, Grand,
Grand Junction.
Arkansas exhibitors included Fred Jaynes,
Joy, West Memphis; Willis Houck, Joy, Magnolia;
Lorin Hinds, Hinds Amusement Co.,
Jonesboro; J. F. Singleton, Tyro, Tyronza;
W. R. Lee, Gem, Heber Springs; Gene Higginbotham.
Melody, Leachville; John Staples,
Carolyn and Franklin, Piggott; Mrs. Harold
Hatcher, Victory, Weiner, and R. P. Beith,
Ferguson, Ferguson.
Also D. D. Flippin, Dell, Dell; L. N. Hynes,
Hynes, Nettleton; Mr. and Mrs. S. R. Watson,
New, Elaine; Moses Sliman, Lux at Luxora
and Murr at Osceola; Tom Kirk, Tuckerman;
Don Landers, Radio, Harrisburg; Gayle Miller,
Plaza, Helena; J. W. Parham, Forrest
City; Bill Malin, Lura, Augusta; C. W. Tipton,
Manila, Monette and Caraway; Perry
Axley, New, England, and R. H. Kinney,
Hays, Hughes.
Whip Wilson will star with Andy Clyde
in "Riders of the Dusk," a Monogram picture.
Hot Weather Crimps
Atlanta First Runs
ATLANTA — Hot weather continued toll
crimp trade at first run houses here. "Thell
Stratton Story" at Loew's and "Colorado||
Territory" at the Pox both were average.j|
Other downtown theatres were below par.
'(Avercfge Is 100)
Fox—Colorado Territory CWB) 1^1
Loews—Tlie Siratlon Story (MGM) _ lOOl
Paramount—My Gal Sal (20th-Fox), reissue 99:1
Rhodes—Sofia (FC) 98|
Roxy—The Fountainhead (WB), 2nd d. t. wk 95j|
Stratton Pulls 105
For New Orleans Top X\
NEW ORLEANS—Grosses hovered around
average with "The Stratton Story" topping
the list with 105 per cent at Loew's State,
"The Big Steal" in its second downtownj
week at the Liberty rated 90 per cent.
Joy My Dear Secretary (UA) 91
Liberty—The Big Steal (RKO), 2nd d. t. wk 90
Loew's Slate-The Stratton Story (MGM) 105
Orpheum—The Girl From Jones Beach (WB) 101
Saenger Colorado Territory (WB) 9B
William Kemp to Marry
MEMPHIS—William Kemp, manager of
Loew's State Theatre and one of Memphis'
most eligible bachelors, will hear wedding
bells August 6. Announcement is made of the
engagement of Ann Ragland, daughter ofl
Mi-s. Eva M. Howard of Memphis, to Kemp,
son of Mrs. Bonnie E. Kemp, Athens, Ga.
The wedding will take place at Madison
Heights Methodist church August 6.
Cecil Vogel on Vacation
MEMPHIS—Cecil Vogel, manager of Loew's
Palace Theatre and dean of Memphis managers,
is off for his simimer visit with his
mother at the Vogel country home in Owens
boro, Ky.
ten days.
Vogel will be out of the city aboui
NOW DISTRIBUTING
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In Memphis Film Area
V/rite for trial trim — State size.
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318 So. Second St.
Memphis, Tenn.
MONARCH
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Neil Blount
492 So. Second St,
Memphis. Tenn.
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PROMPT SHIPMENT
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imniffiijii
The "fly loft" was removed, a relic of the
days when the theatre presented roadshows
and vaudeville troupes, and it was necessary
to have machinery to shift scenery. Old
seats were replaced with modern push-back
chairs, and an air conditioning system was
installed. New projection room equipment
was brought in, including projectors and
RCA sound equipment.
Now further improvements are under way.
The concession room is being moved to the
opposite side of the foyer where it is accessible
to both white and colored. In the old
concession room, the management plans to
a game room for children and adults.
Builds 500-Seater
BRYSON CITY, N. C—Gomer H. Martin,
local chief of police, will lease his theatre
now under construction to Massie Theatres,
Inc., of Waynesville, present operators of
the Bryson Theatre here.
Tentative opening
is set for October 15.
Martin is planning a cinder block building
with a brick veneer. The building will have
a 42',^ -foot front on Main street and will
be 120 feet deep. Twenty feet in the front
will be two stories high. Harley Sherrill is
in charge of overall construction.
J. E. Massie, owner of the theatre chain,
plans installation of between $15,000 and
$18,000 worth of equipment including 500
seats, stage curtains and backdrops, a large
screen and Western Electric sound equipment.
A soda shop will be operated in connection
with the theatre, Massie said.
Estill Springs area and will have a 400-car
capacity.
The corporation has also begun work on
a drive-in about three miles outside the city
on the Manchester highway. It will also have
a capacity of 400 cars. James Cardwell of
Sparta has been named general manager of
the new organization.
W. P. Gammon Opens Ocilla
OCILLA, GA.—W. P. Gammon opened his
650-seat Ocilla Theatre here recently. The
building is a 40xl20-foot structure of red
brick. The lobby has a tiled floor and includes
a glass brick concession bar. Interior
walls are white with geometric designs and
modernistic chrome light fixtures. The triangular
marquee is topped with a large sign
extending the height of the building. The
entrance to the theatre is fronted with oak
colored marble.
Negro House in Brunswick
BRUNSWICK, GA.—Georgia Theatre Co.
has reopened the Roxy as an all-Negro house
following a remodeling program which included
a new screen and projection equipment,
air conditioning and complete redecoration.
Mrs. Alma W. King is city manager
of the chain and the Roxy is managed by
Theodore Crittenden. C. McGarvey was the
architect on the project which was handled
by the Dorris-Greene Contracting Co. The
Roxy was originally built in 1940.
Drive-In for Douglas, Ga.
DOUGLAS, GA.—John Y. Brown and Alma
B. McLendon are constructing a drive-in on
the Ocilla highway near the city limits. H. C.
Russ and L. L. Waldroup are contractors for
the job which they expect to complete for
an early opening.
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FEATURE EVERY WEEK
DURING THIS DRIVE]
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CARBONS
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"A Friendly Service"
WILSON-MOORE ENT.. INC.
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inspect the
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This new machine combines eye-appeal of glass, stainless steel, special
lighting and block enamel panels, with warming oven lorge enough for
200 boxes. A popping capacity of 40 bushels per hour and facilities
for two attendants to serve simultaneously.
J* »li BOXOFnCE :: July 30, 1949
Mid-Tennessee to Build
Two 400-Car Drive-ins
McMINNVILLE, TENN. — Plans are being
JATINGAND
drawn up and sites considered for a drive-in
to be built by the Mid-Tennessee Amusement
PAINT
fo
Co., Inc., headed by C. D. Walling. The
theatre will be located somewhere between
TuUahoma and Winchester, probably in the
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FT^Ct
THE BIGGEST NAME IN POPCORN
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ATLANTA, GA.
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CHARLOTTE
101

I
Actress Builds Tourist Court
JENSEN BEACH, FLA.—Actress Frances
Langford, who is a pretty smart business
woman as well as a star, has built five tourist
cottages at Jensen Beach. She and her husband,
actor Jon Hall, are preparing to build
five more. They are among the celebrities
who have homes in this area.
It's
New!
It's Beautiful!
It's
Comfortable!
It's
Economical!
Memphis Censor Likes
'Pride of the Yankees'
MEMPHIS—The public has heard much
about the pictures that Lloyd T. Binford,
chairman of the Memphis Board of Censors,
does not like. He has censored so many of
them that Memphis has attracted nationwide
attention and lawsuits are now in the bosom
of the courts against the Memphis censors.
But there are some pictures that Binford
likes. And when he likes a picture he reaUy
likes it. One such picture is "The Pride of
the Yankees."
Binford liked it so much when he saw it
for censoring purposes that he arranged for
an additional screening and called up a
group of friends to come as his guests to see
"a real picture."
"And I'm not a baseball fan, either," he
said of the life .story of Lou Gehrig.
'Summertime' Contest
Pays Off at Memphis
MEMPHIS—A midsummer promotion that
paid off in Memphis was staged by Loew's
m^'.
m^^.
Spring Edge Seats .. Face Padded Backs
Cost Iron Standards .. Ball Bearing Hinges
For complete information write:
SOUTHERN DESK COMPANY
Theatre Seating
Division
P. 0. Box 630 HICKORY, N. C.
ALWAYS IN
Memphis Bristol Theatre
Is Sold to J. Fred Brown
MEMPHIS—Contract was signed in Memphis
this week for Exhibitors Services to do
the booking and buying for J. Fred Brown's
theatres in Prescott, BerryviUe, Salem, Melbourne,
Black Rock and Hardy, Ark. Exhibitors
Services also will become the agent
for Bristol Theatre in Memphis when Brown
becomes owner of the Bristol on August 1.
Brown has bought the Bristol from E. R.
GiUett.
Astor Producer in New York
NEW YORK—Producer Milton M. Agins
of Astor's Variety Pictures was here from Dallas
for a week to discuss new vaudeville shorts
with R. M. Savini, president of Astor. Agins
will visit Boston and Provincetown to spend
a few weeks with his family before returning
to Dallas.
PRIME
POPPING CONDITION
WILKIN SELECT POPCORN
Signs Eddie Kay
Producer Linsley Parsons has signed Eddie
Kay to score "Black Midnight" for Monogram.
Alene AUio, Memphis stenographer, is
shown here receiving a $100 check as
first prize for winning a recent Loew's
Palace contest in Memphis. Allen Sparrow,
southern division manager for
Loew's Theatres, is presenting the check.
Palace Theatre and the Press-Scimitar.
The
i
j
picture, "In the Good Old Summertime," is
packing them in currently at the Palace as
j
a result.
A $100 prize was offered for the best 50 I
words or less essay on "What I Enjoy Doing
j
Most in the Good Old Summertime." The
^
Palace furnished the prize and awarded 15
|
pairs of free tickets to see the Judy Garland-
Van Johnson picture for the best runnersup.
Alene Allio, Memphis, won the $100. Allen I
Sparrow, southern division manager for J
Loew's Theatres, who is managing the Pal- j
ace while Cecil Vogel is vacationing, gavej
her the check.
The winner's picture and essay were published
the day the picture opened. But, if,
you don't want trouble—don't let the winner's \
essay run more th&n 50 words if the contest]
rules say 50 words or less. It won't work.
Since this essay exceeded the 50-word rule, J
others In the contest began to complain.!
The conductor of the contest said he assumed
that words like "the" and "a" didn'tj
count.
So the Press-Scimitar awarded a secondJ
$100 prize to the next best essay which wasj
in 50 words or less.
This prize went to W. L. Wilder, 21, a GIj
student at Memphis State college.
The best obtainable.
brim.
No waste.
Fills you' popper to the
Top it with tasty Wil-Kin seasoning and put
it in attractive Wil-Kin bags. Then watch the
proiits pour in.
WIL-KIN.
CHARLOTTE, N. C.
ATLANTA. GA.
.i:t^'B^''^:Uf>p,
"Everything for the theatre except film'
UseA F/LMACK
SPECIAL TRAILER!
,; To Help Put It Across!
F I L M A C
CHICAGO 1327 S. Wabash Ave.
NEW YORK 619 West 54th. St.
102
BOXOFFICE :: July 30, 194(

n
i MEMPHIS—Dates
i
^^ MPTO Convention
f-
'i
k AH thttk js
< > Wttt tew'i
«Ul .UtiSpat-
M aiiiitti tot
Ibt chtiL
Pna-Scmitai, %
M SmMertiiit;
OrittliePalactii
nd lot the best ii
IhU I EnjoT Doi(
Dates Are Changed
tor the annual convention
of the Motion Picture Theatre Owners
of Arkansas, Mississippi and Tennessee have
ibeen changed to October 18-20 at the Gayoso
hotel in Memphis.
W. F. Ruffin jr., president of the organization,
said the change in the scheduled convention
was voted by officers and directors
in a recent meeting here. Ruffin said officers
of the group were enthusiastic about
the forthcoming event and believed that it
would be the largest convention of exhibitors
lever held in this area. A registration of
more than 500 persons is expected.
J. L. Beach to St. Augustine
To Manage Jefferson
ST. AUGUSTINE, FLA.—James L. Beach
ihas been sent here to take over managership
bf the Jefferson Theatre. He has been associated
with the Roxie at Orlando for some
itime. Both houses are units in the Florida
jrheatre chain.
Phil Lentz, former manager of the Majanzas
Theatre, has been transferred to Jacksonville
where he will manage the Edgewood,
janother unit of the Florida State chain.
iLocke Crumley will continue to serve as city
laianager for both the Matanzas and Jefferl>on
theatres.
SBuntime." Ill 'r. Hyde Named Manager
nt ind aniiled li
tt it My GaM
I iiie tat tuinerssi
100 the tm iyifi
ittn wstt f«
I iHiiapg lit H'
k ntationiiis, ^i !:wo
iche Florida Theatre.
ltd etty leie pi^
atopacil. But,!
^irtWtliewiw'
Dixie Undergoes Repairs
inriiiltlitcoDtes WRIGHTSVILLE, GA.—Extensive
f, iinn'twort
^IlieiO-totilriilt
Iqn to conpltt
am said lit >•'
•^ ami "8"
^
Mt
ifjried « sm4 aouse.
J essay
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]iW.b.>hA«;
TALLAHASSEE, FLA.—Tommy Hyde has
ioeen named manager of the State Theatre, a
temporary assignment, for as soon as the new
jrallahassee Drive-In is completed, he will
ibecome its manager. He* came to Tallajiiassee
from Vero Beach, where for the last
and a half years he has been managing
repairs,
uicluding recarpeting, scrubbitag and painting
)ind rewiring of the sound system were completed
recently at the Dixie Theatre. Carlson
Tapley, former assistant manager at
(the Dixie Theatre in Sylvania, has been
aamed manager of the Dixie Amusement
a(|r. U. McCormick Vacations
LAKELAND, FLA.—J. U. McCormick, who
operates the Roxy Theatre here, his wife
and their daughter Mrs. Ruth Matthews are
racationing in Myrtle Beach, S. C, where
they are the guests of Mrs. McCormick's
irother W. L. Parker, operator of theatres
ill Myrtle Beach.
ive-In Screen Replaced
OCEAN DRIVE, S. C—The screen of the
J^cean Breeze Drive-In, destroyed in a resent
blaze which threatened a nearby motor
sourt, has been replaced and operation has
leen resumed. Owners of the theatre are
Soy B. Harelson of Georgetown and Walter
Morgan of Ocean Drive.
Producer-Director Maxwell Shane has aclUired
"The Hickory Stick," best-seller by
if. Virgil Scott.
Theatre Helps Nanny, an Ex-Slave,
Celebrate Her Wth Birthday
CEDARTOWN, GA. — Aunt Nanny
Whatley, ex-slave and "honorable citizen
of Cedartown" was scheduled to celebrate
her 111th birthday by attending the first
motion picture of her life at the West, local
unit of the Lam Amusement Co. But
following her appearance on the stage of
the theatre, she declined the invitation,
saying, "I don't want to go . . . I'd rather
sit here and talk to my chillun."
In her first trip to town in 12 years,
Nanny, who has lived through the administrations
of 26 U. S. presidents, faced
newspaper photographers and spoke into
the first microphone she had ever seen
with the calm of a veteran actress.
Seated on the stage of the theatre, she
received the congratulations of the local
ATLANTA
Dob Moscow, formerly with Sack Enterprises
at Dallas, has purchased the Cameo Theatre
from Sol Miller . . . Mark Chartrand,
Wometco pubUcist, and his wife became the
parents of a daughter . . . Gregory VoJae,
Columbia office manager for the last year,
has resigned . . . Hugh Owen, Paramount
eastern and southern division manager, returned
to New York after a visit here.
O. S. Barnett, Monogram Southern Exchange
office manager, and his wife left for
a vacation in Florida . . . Dave Prince, RKO
southeastern district manager, and Hubert
Lyons, branch manager, returned from a
sales meeting in New Orleans . . . John Dunphy,
formerly with various local exchanges,
now is associated with the National Theatre
Don Hassler, Astor Pictures
Supply Co. . . .
office manager, and his family were in Florida.
Katie Evans of Screen Guild was back from
New York . . . Rose Lancaster of Astor Pictures
was vacationing in Quincy, 111. . . .
Ralph McCoy and C. H. Roebuck of Film
Classics were in Florida territory . . . Boyd
Fry, MGM branch manager, returned to his
desk following vacation in Florida . . .
a
Lionel Nash has succeeded Harvey as manager
of the Tower Theatre . . Sol Edwards,
.
Eagle Lion home office representative, visited
the local branch.
J. H. Thompson and John Harrell, Martin
and Thompson Theatres, were Filmrow visitors
William Griffin of the Cullman
. . . Amusement Co., CuUman, Ala., also was visiting
Gene Meredith has been appointed
here . . . manager of the new Warner Bros,
exchange in Jacksonville. Fla. . . . Glenn
Gryder, head booker for Talgar Theatres,
Jacksonville, spent his vacation here.
USED THEATRE CHAIRS
American or Heywood Veneer Back
Spring Cushion Type—A-1 Condition Guaranteed
$3.50 Each F.03. New York City
10% discount if buyers pick up choirs.
ALBANY THEATRE SUPPLY CO.
1046 Broadway Phoae 5-5055
Albany. New York
citizenry, represented by leading businessmen
and civic officials. By her side was
A. J. Whitehead, 71-year-old grandson of
her former master O. B. Whatley. Whitehead
attested to Narmy's age through records
in the family Bible.
Whitehead told the audience that his
former nurse "lived as a faithful servant
who had never been in court and has always
paid all her debts."
A large birthday cake with 111 candles
and a wheelban-ow full of gifts from local
merchants and friends were brought to the
spry little woman as a climax to her
party. After the excitement was over two
former residents of the old plantation
went back stage to greet her, and Aunt
Nanny passed up a chance to see her first
film to sit and talk to them.
[SOCIAL PHOTO
ENLARGE'^l!iLl
Rapid Service
Low Prices
Standard Date
Slides
3 for $1.00
Quik-Serv for
Profits!
D-l Model. Also available wdth ice compartment.
Stainless steel. Other sizes.
Contact: FORREST DUNLAP, JR.
QUIK-SERV
FOUNTAINETTE, INC.
211 S. Pearl P7-3470 Dallas
;
l)|lOXOFnCE : : July 30, 1949
103

-
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
7-30-49
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning;
D Acoustics D Lighting Fixtures
n Air Conditioning Q Plumbing Fixtures
n Architectural Service |--| projectors
n "Black" Lighting
^ projection
n Building Material
n Seatmg
Lamps
D Carpets
D Coin Machines ° ^igns and Marquees
D Complete RemodelingD Sound Equipment
D Decorating
Television
D Drink Dispensers D Theatre Fronts
n Drive-In Equipment D Vending Equipment
n Other
Theatre
Seating
Address
City
State
Subjects
Capacity
Signed..
Postage-paid reply cards for your further convenience
in obtaining information are provided in The MODERN
THEATRE RED BOOK (Nov. 20, 1948).
MIAMI
•Phe Wometco Theatre of the Air now is
being televised daily over WTVJ ... An
exhibition of oil and watercolor paintings
by Elizabeth Murdock May was being featured
at the Colony Theatre under the auspices
of the Miami Art league . . . The jackpot
for the Stop the Show broadcast heard
Monday evenings from the Miami Theatre
amounted to $4,000 worth of prizes. Instead
of identifying tunes, contestants try to identify
films by means of portions of sotmd
tracks heard over the house soimd system.
"Look for the Silver Lining," which opened
at the Gables, Sheridan, Beach and Paramount
theatres, received rave notices from
local film critics . . . The Town Theatre
continues its summer policy of playing Spanish-language
films. "Dios Se Lo Pague,"
with titles in English, is the latest attraction
for siunmer tourists from South American
countries . . . Wometco employes will frolic
August 4 at the Quarterdeck club.
Wometco staff members on vacation included
Harvey Fleischman, who was in New
York; Prank Rubel, at Ft. Myers, Fla., and
Claude Norton, who was in Texas . . . The
Mitchell Wolfsons returned from Portland,
Ontario . . .
Meyers and his Sidney family,
with Roy Schechter and his family, left for
a European trip which will last until September
7. They will visit Chicago before returning
home.
Bijou Amusement Signs
RCA Service Contract
CAMDEN, N. J.—For the sixth consecutive
year, RCA sound-equipment service is
provided to theatres of the Bijou Amusement
Co., Nashville, Tenn., under a contract signed
by the theatre group With the RCA Service
Co.
The agreement covers 35 theatres in Arkansas,
Florida, Georgia, Louisiana, Mississippi,
North Carolina, Oklahoma, South Carolina,
Tennessee and Texas.
Joseph Zaro signed for the theatre group,
while Walter W. Gilreath, Dallas district
manager, and George F. Sandore, Atlanta
district manager, represented RCA Service
Co.
20-Year Lease of Miami
MIAMI—A $150,000 lease, covering a period
of 20 years, for the South Miami Theatre
located on South Dixie highway, has been
taken out by the South Miami Theatre Corp.
The company leased the theatre from the
Peninsular Investment Corp.
M. C. Talley Is Stricken
LAKELAND, FLA.—M. C. Talley, secretarytreasurer
of the Talgar Theatres circuit, died
recently in Baltimore, Md. He had been ill
for some time and was in Baltimore for
treatment.
IN-A-CAR SPEAKERS
FOR NEW JOBS
OR REPLACEMENTS
DRIVE-IN THEATRE MFG. CO.
729 Baltimore
K. C, Mo.
EL to Release 'Dedee/
French Production
NEW YORK — Eagle Lion has acquire*
"Dedee," French-language feature starring
Simone Signoret, from Vog Films for na^
tional release. The picture, which had
ten-week run at the Ambassador Theatre
under Vog auspices, has superimposed Engi
lish titles and features Marcel Pagliero
Marcel Dalio.
Eagle Lion will also release "Down Memory
Lane," a compilation of four of Macki
Bennett's comedies and additional vintage
footage tied into a single feature. The fouii
comedy shorts selected for the package are
"Sing, Bing, Sing" and "In the Blue of the
Night," both starring Bing Crosby when he
was an aspiring crooner; "The Singingi
Boxer," in which Donald Novis is featured
in three songs, and "The Dentist," an earlj
short made by the late W. C. Fields. Mach
Sennett, himself, will appear in the vintagf;
footage as will Gloria Swanson, Mabel Nor-;
mand, Phyllis Haver, Charley Murray, Macl
Swain and the Keystone Cops. Aubre]
Schenck produced and Phil Karlson directec
additional footage in which Steve Allen, notei
disk jockey, portrays a television maestro ir,
new scenes intercut with the vintage com;
edies.
(fVJ-
WPIX Takes 20 Westerns
For Use on Television
NEW YORK—WPIX, the New York Daili
News television station, has obtained 20 west
em and action features for showing on "Sii
Gun Playhouse," the daily one-hour film fea
ture at 6 p. m. The pictures star Harr;
Carey, Johnny Mack Brown, Robert Ann(^Jiily2l)
strong, Wallace Ford and Lyle Talbot.
Edward Evans, film program directM
closed the deal. He also secured two serial!
IkBnThrtUT
(Mills eiKCw
for future showing over WPIX. They ar :tei;,r
"The Black Coin," with Ralph Graves, Davi Hi i-
O'Brien and Ruth Mix, and "The Clutchin Jsi^taij
Hand," with Jon Hall, Jack Mulhall, Rut:
Mix and William Farnum.
_
WPIX currently is showing a series t
*ps on Ftoit a
Alexander Korda features, another series c
'^ *'"*; * I
old British-mad& features and shortly wii ^ '«». Itt
^'^
start showing a series of 13 features, boti M. ConuB am*
British and American-made, originally rt *; ""tt I*ii* I
leased by United Artists.
;
ff ORI
Wciiit.Roiitio, :
WPIX also showed the first motion pi^
"!' **. Smp
ture trailer made by Warner Bros., a om ij'l Cmtoa; f i
minute commercial on "The Fountainhead' «. U, mi I! h
three times during the AAU boxing prograi
at Ridgewood Grove July 9. The trailer W8
produced ui Hollywood and placed on WPE
by Blaine Thompson, Inc. "The Fountain
"mflieBOXC
head" opened at the Strand July 8.
Fire Destroys Screen
h It'
fislG;.
(TwiWty
NEWPORT, TENN.—A fire, reported t —
have started from the sun's rays, complete ^ MAffisnc T^
demolished the screen at the Newport Drivi (tersectim k j,j,
In here.
Manager Winston Baird planned plar * ^ ittettl;
ojarebuild
and go into operation again
of two weeks. Damage was estimated
$3,000.
AMERICAN DESK
MANUFACTURING
COMPAN'
Manufacturers of Theatre Seating
Mr. W. A. Prewitt. Jr.. 223 South Liberty S
New Orleans, La. Ph: Magnolia 6571
!'S,(M hoij, ,
"»(l!th((s,
* • I
H It
"••I,
104
BOXOFFICE :: July 30, 18
'OFnCE
***

I
.
iorai
,.
j,
, ^Vacherie,
.
der
, Siegel,
I
head
i broadcasting.
i the
! and
I
Siegel
I tary
; film
'
follow.
i
commercial
i $30,000
I
Paul
I
Mee;
* « four oi
Id
»!««. Tijii
;^ltapacka;e,
i;* tin Blue 01;
«« Ctosbj jha
"W; Tie siBji
^ ^"^ is
ton
^ ^to," a (i
fCFleldi lb
Wv is the liio
*«•. Mabels
*»ltj Himy, Hi
WM Cops. Auk
nQIukondini
tderisiai iDiestig
20 Westerns
rffl.
; :;-i York t
Vi.:ei!.)i£
.:KSl'!illI:
Municipal Station Makes
First Documentary Film
NEW YORK—The new television-film unit
of the Municipal Broadcasting system is
making its first documentary picture dealing
with New York's housing problem unthe
direction of Clifford Evans and a
field force of four or five technicians.
When the 30-minute film is completed in
August, it will be lent to commercial television
stations, according to Seymour N.
director of radio communications and
of New York City's division of radio
Later, the films will go into
city's archives for showing at schools
museums when needed.
expects that the next city documenwill
be on municipal hospitals and a
on a day in the life of a policeman may
Siegel said that the housing docuimentary
will cost about $7,500 while a recent
documentary cost its producer
for 10 minutes of film.
NEW ORLEANS
!"Phe Rio Theatre here, recently operated by
Giangrosso, has been taken over by
[Don Kay ... A 600-car drive-in theatre will
be erected between Harvey and Marerro, La.,
iby Edward Jenner, who now operates open
air theatres at Laurel and Vicksburg, Miss.,
'and Bill Schiell, Film Classics salesman . . .
1^ Q Q(,j, j^^g purchased the Patsy at Kent-
'
^'wood, La., from Jack Weems.
lall,
'••'
.
The Rex Theatre at Canton, Miss., was
'closed July 20 for remodeling . . Ike Katz,
Bi
a s«nes
ac matlier serie
,;i.-ts aad slortl]
5 j| I! featuiei
u.jude,
oiifful
Kay Films executive from Atlanta, was a visitor
. . . Employes of the Motion Picture Advertising
Service held an annual picnic July
il7 at Covington, La. Ann Gravell, Lee Doskey
and Sara Brouwer were winners of a
Ibathing beauty contest which climaxed the
Ifete.
Visitors on Filmrow included L. W. Illsey,
Rebel, Columbia; W. L. Moseley, Ritz, Plc-
,ajmne; Ed Jenner, Drive-In, Laurel; Max
jConnett, Connett circuit, Newton, and Frank
Corbitt, Ritz, Laurel, Miss.; C. E. Cooper,
[Page circuit, Robelene; Doyle Maynard, Don
"
[George circuit,
J
Shreveport; E. R. Sellers,
:
'*
.^'.Cankton, Cankton; F. J. Pratt jr., Vacherie,
'f
Wine: "
La., and Ed Frenkel, Century, Mo-
"^ '-'' il bile, Ala.
.j_,9,
^ ill
Screen
i
nie trailer'
piacf""
'"
(-4 lirt, ifii«»
x=jssrass.*P»
;,;aeWrt'W
.^^BiWP'""
a«
tas
esliM
intersection of Bankhead and English
avenues, recently opened. J. A. Rebb, a pio-
neer exhibitor in the southeast, will operate
ijj
From the BOXOFFICE FiJes
• • «
(Twenty Years Ago)
TOE MAJESTIC Theatre, Atlanta, at the
the $15,000 house . . . William G. Pormby,
editor of Exhibitors' Tribune, writes that indignant
protests have been pouring in from
all sections of the state against the evident
unfairness of the proposed 5 per cent levy on
OSS receipts of theatres and other forms of
.usement.
« * *
The American Theatre in High Point, N. C,
Manager Asked to Run for Civic Job
From Southwest Edition
MADISONVILLE, TEX.—John W. Crain,
manager of the Mustang Theatre here and
mayor of Madisonville, has been asked to run
for executive committeeman for this district
in the next election. But, Crain, whose activities
number everything from theatre management
through club leadership to head of
John W. Crain photographed
with Smiley Burnette
the city government, says he hasn't decided
whether to run for the office.
"That's a very responsible position," the
Mustang manager says, "and it will take lots
of time."
His buddies, however, feel sure he could
carry out the job. They point with pride to
his record in Madisonville since his election
as mayor in 1948. Since that time, the city
has completed an. $83,000 sewage extension
and disposal plant project and started work
on a $50,000 water extension. And Crain says
he hopes to have all the local property owners
signed up soon for new curbs and gutters.
Even the state plans to do its share with a
$66,000 widening program on Highway 21
through the city.
Crain broke into show business about 40
years ago as a property man's helper at the
old Wichita Theatre in Wichita Falls. Later
he handled just about every job around the
theatre. He worked for Fred Hoenscheidt,
now an official with Griffith Theatres in
Dallas, in later years, and he spent 12 years
HANDY
in radio and vaudeville. He had an act
known as Frankie and Johnnie with his wife,
and a hillbilly band known as the Texas
Trail Riders.
Crain served in World War I, but when the
second war came along he enlisted at the age
of 46. After his dlscharg« he came to work
at the Mustang here for Johnny Long, owner
of a circuit of Texas theatres.
Crain came here as a stranger and built
up goodwill for the theatre and made friends
for himself. Just a year later, in 1943, he
was named county Red Cross chairman. The
local paper lauded Crain time and again for
his contributions of time and his theatre to
aid bond drives, polio campaigns and other
civic and national projects.
Finally, in 1948, Crain ran for mayor against
one of the best opponents the opposition
could find. It was a hotly contested race,
but Crain won by a vote of 215 to 197.
Besides being mayor and active in political
affairs, Crain also is county democratic chairman,
vice-president of the democrats of the
fifth senatorial district, worshipful master of
the Masonic Lodge 740 and vice-president of
the Masters, Wardens and Secretarys Ass'n
of the 29th Masonic district.
He also is a member of the Royal Arch
Masons, Knight Templars, Arabia Shrine
Temple at Houston, American Legion, legislative
committee of the fifth senatorial district
for the League of Texas Municipalities, the
Showman's League of Texas and the Madisonville
Sidewalk Cattlemen's Ass'n.
Frank Morin Returns Home
CORAL GABLES—Frank Morin, who has
been vacationing in southeast Florida, has
returned to his home in Hartford, Conn.
Morin is manager of the Regal Theatres in
that city.
Archie Adams Is Manager
VERO BEACH, FLA.—Archie Adams is
the
new manager of the Florida Theatre. He
comes here from Jacksonville.
Lassie in Two-Week Appearance
Lassie, canine star of MGM's "Challenge
to Lassie," will make a two-week appearance
at Oriental Theatre in Chicago with trainer
Rudd Weatherwax.
'ecently opened with a large audience . . .
e New Marion Theatre, Marion, N. C., has
ipened. It seats 600 and cost approximately
60,000.
lOXOFFICE :: July 30, 1949

•
Tell . , and Sell
Scores of busy little messages
go out every week to over 23,000
subscribers —and they get a tremendous
response!
Every exhibitor is
busy— buying,
selling, renting, hiring. All this is
made easier
and more profitable
with the classified ads in Clearing
House each week.
READ • USE • PROFIT BY—
Classified Ads
in
BOXOFFICE
Cost very little . . . easy to write . . . easy to read . . . pay big
dividends ... 10c per word per issue.
Four Insertions for Price of Three
106 BOXOrnCE :: July 30. 194
i

.
i
school
I raising
I
^t
40,000 Goal Reached
jAt Toronto Ball Game
TORONTO—It was a big night for Chief
Barker J. J. Fitzgibbons and his 272 associates
in the Toronto Variety tent when 18,946 people
assembled in Maple Leaf stadium for the
annual benefit baseball game. When the fundcommittee
got through counting the
money, special chairman Herb Allen said that
the goal of $40,000 had been reached. The
money will go toward the completion of
Variety Village in September when the first
I
class of 25 crippled children of Ontario will
ibe assembled for vocational training in the
[first school of its kind in Canada. The vililage
will be operated by the Ontario Society
ifor Crippled Children.
The estimated cost of the ultramodern
workshop is $250,000, all of which has
[been raised by Toronto Tent 28 through sponsoring
benefit baseball and hockey games,
theatre nights and stunts.
The Variety members called it a perfect
(night—even the Toronto Leafs registered a
5-2 triumph over their arch-rivals from
Montreal in an International league fixture.
Talent galore was presented in a two-hour
show before the start of the game, vaudejVille
and night-club artists donating their
(services to the cause. A feature was the
parade of 60 bathing beauties for the Miss
Toronto pageant of the Toronto Police Athletic
Ass'n. Three bands, including the crack
'band of the 48th Highlanders, played during
the evening without charge by permission
of the musicians union. Larry Grabum of
Canadian Odeon head office portrayed the
traditional baseball role of "Handlebar
Hank" and Sam Wacker appeared in the
character of "Mr, Showbusiness."
The Royal Box was occupied by 24 boys of
the Ontario Society for Crippled Children as
special guests of Toronto Variety.
Halifax Garrick Robbed
HALIFAX — Safecrackers broke into the
Garrick Theatre and escaped with about
$1,000. They pried off the main entrance,
chain lock and sprung the lock, moved the
safe from the second floor office to an anteroom
and hammered it open. Six weeks previously,
a break was made into the Garrick,
but the loss was minor. The payoff take
here by safe specialists was about six years
ago, when they obtained $5,500 at the Capitol.
The Garrick is owned by Abe Garson,
maritime manager for Odeon, and managed
by Howard Binns.
Art Features Continued
TORONTO—The Toronto public refused to
let two special film engagements come to
in end. Definite announcement was made
that the runs of "Quartet" at the International
Cinema and of "Paisan" at the Towne
Cinema were terminating. The resulting
pickup in patronage caused "Quartet" to continue
for a 16th week, while "Paisan" went
3n and on for an eighth week.
Art Policy Successful
TORONTO—The Community at
Hamilton,
)perated by 20th Century Theatres, Toronto,
is the first art theatre in the nearby city,
las had a three-week engagement of "My
Brother Jonathan." The Community was
•eopened two months ago after a moderniza-
.ion job and the class pohcy caught on nicely.
David Griesdorf Named
Odeon Theatres Head
Manager Roy Chown Quits
As Stampede Statistician
CALGARY—Roy Chown, manager of the
Strand Theatre, has doubled as Stampede
statistician of cowboy competitions during
the annual rodeo week here for the last 21
years, but he called it quits when he closed
the record-breaking 1949 books.
At a brief ceremony in the exhibition
grounds, Chown was given an engraved gold
belt buckle on behalf of the Stampede and
Exhibition Ass'n by President J. B. Cross.
"I'm getting too old for the job," said
Chown, "but it has been a lot of fun. I've
found the boys who compete in the rodeos
to be among the finest fellows I've met in
any business. I'll miss working with them
in the future but the time has come when
a younger man will have to take over the
job of checking the scores and keep.ng the
books on how much the boys win."
Casey Tibbs. 20-year-old bronco rider from
Pierre, S. D., walked off with the new North
American bronco ridmg championship, while
another lad from across the border. Eddie
Akridge, Beaver, Okla., was North American
all-around cowboy champ.
Consider Airer Permit
CALGARY — Application of the Sunset
Drive-In, Ltd., for permission to build a
drive-in on the Edmonton trail was considered
by the Calgary town planning cormnission.
The site, consisting of 17 acres of cityowned
land, lies near the northern outskirts
within an unzoned area.
Dave O'Brien will be featured in the Metro
short, "Fixin' Fool," which concerns homefixing
amateurs.
MONTREAL—David Griesdorf has been
named the first general manager for Odeon
Theatres of Canada, effective August 1, when
he will step out of the dual posts of president
and general manager of International
Film Distributors, Toronto.
J. Earl Lawson, head of the J. Arthur Rank
interests in Canada and president of the
Odeon chain, said the completion of the circuit's
building program across the nation
called for an increase in senior operating personnel.
The expansion program added 25
ultramodern theatres to the chain, bringing
the total to 116.
Griesdorf was division manager for British
Columbia during the early organization
period of Odeon. He has been identified with
the film industry in both Canada and the
U.S. for many years.
Prior to his creation of International Film
Distributors in 1947, with the Canadian franchise
for Eagle Lion of Hollywood product,
Griesdorf was identified with film companies
in New York and Los Angeles. He was for
a time associated with James Roosevelt in
film production.
He entered the motion picture industry in
Edmonton, later was engaged in film distribution
in Calgary, Winnipeg and Vancouver.
Griesdorf will relieve Lawson of many managerial
duties at a time when Lawson is recovering
gradually from a persistent illness.
The appointment took place following a visit
RKO HOSTS CANADA THEATREMEN—RKO was host to Canadian exhibitors
at a luncheon in connection with the regional sales meeting in Toronto. Pictured
alH>ve, left to right, around the table, are: B. Friedman, Allied Theatres; Robert
Mochrie, RKO vice-president; R. Bolstad, Famous Players; M. L, Devaney, RKO manager,
Montreal; B. Singleton, Associated Screen News; Harry Cohen, RKO manager,
St. John; Meyer Nackimson, RKO manager, Winnip^-; L. Lester, National Booking
Office; A. A. Schubart, manager of exchange operations; M. G. Poller, assistant to
Mochrie; B. Geldsaler, Famous Players; Carl Peppercorn, assistant to Charles Boasberg;
R. Auerbach, Twinex Theatres; Charles Boasberg, RKO division manager;
G. Allen, Premiere Operating; J. Bernstein, RKO, Toronto; N. Taylor, Twinex; M.
Stein, Famous Players; H. Hunt, Odeon; L. M. Devaney, RKO Canadian district
manager, and Ted Carey, assistant to Devaney.
to Toronto by John Davis, managing director
of British Odeon and a member of the Canadian
board.
No indications were given of any other
changes in top-bracket Canadian Odeon personnel.
C. J. Appel continues as eastern division
manager with office at Toronto, while
Howard Boothe is directing Odeon operations
in British Columbia from his Vancouver office.
July 3«.
OXOFFICE :: July 30, 1949
E 107

. . The
. . Rev.
. . . Owen
. . Jean
. . Jacques
. . James
MONTREAL
pUmrow distributors are giving thought to
the possibility that reduced imports from
the U.S.. which seem likely to be arranged,
may affect the quantity of films allowed in
Canada. General opinion, however, is that
the Canadian Cooperation Project of the
American film industry will protect its exports
to Canada since it has increased tourist
interest in the Dominion and educated
American filmgoers on the progress and
potent alities of Canada. . Emile
Legaunt. founder-director of the Montreal
amateur theatre group, "Les Compagnons,"
is in Paris where he met the British actor
Robert Speaight who will cooperate on a
French language presentation of T. S. Eliot's
"Murder in the Cathedral." Quebec Productions
will film the French radio series. "Le
Cure de Village." with Paul I'Anglais. vicepresident,
producing. Exterior shots will be
filmed at St. Damasse and St. Dominique
and interiors in the studio at St. Hyacinths.
. . . Willie Czaikowski, a
.
France Film Co. presented "Cyrano de
Bergerac" at the St. Denis . . . Romeo Goudreau,
of Montreal, is the first French-Canadian
to be admitted into the Paramount
100 per cent club
youthful Polish displaced person, plays himself
in "Valley of Gold." latest release in
the Canada Carries On series of the National
Film Board ... A new theatre in St. Gabriel
de Brandon, owned by Noel Leclerc, has been
named the St. Gabriel Dieppe, new
theatre at Montreal South, is scheduled to
open August 6. Emile Ruffo is proprietor.
Mount Royal Theatre on Laurier avenue is
being renovated by its proprietors, United
Amusement Corp. It will have a new marquee
and a new floor, and a redecorated
lobby. Name of the theatre will be changed
to the Avon . . . Montreal branch of RKO won
the annual Ned Depinet drive, which means
that two weeks salaries will be given as a
bonus to all employes who have been with
the Montreal branch since last January.
. . .
of
. .
Michel de Roussy de Sales, co-managing
director of Fi-ance Film Co., and his wife
were to sail July 31 from New York on the
De Grasse for a six weeks stay in Europe.
Roger Champoux, publicity director of the
same company, left a week ago for Europe
to undertake a month's study
Roger Hamel,
of
manager
film publicity
there
Foto-Nite, opened a Foto-Nite at the Laurentain,
St. Gabriel de Brandon . Jack Roher,
president of Peerless Films, who spent a few
days here, has returned to Toronto.
. . . Eric
Henry Falk, owner of the Bijou, Montreal,
is .summering at Ste. Marguerite
USED THEATRE CHAIRS
All lofs in A-1 condition ert only $3.75 each. Now
located along Canadian border. All chairs guaranteed
and full refund will be made if disaatis*
fied. Terms offered if so desired. Contact us
today while the selections are unlimited.
ALBANY THEATRE SUPPLY CO.
1046 BROADWAY Phone 5-5055 ALBANY, N. Y.
IN-A-CAR SPEAKERS;
SPEAKER POSTS
DRIVE-IN THEATRE MFG. CO.
729 Baltimore
K. C. Mo.
Donkin, switchboard operator and office
clerk of Confederation Amusement, is leaving
to work with Mon-o-Cel Products in St.
Laurent . Guy Blouin, formerly with
Montreal Poster Exchange, has returned to
the company receiving department after six
months absence . . . Mrs. Thelma Henderson,
assistant cashier at 20th-Fox, is a new addition
to the staff of the Montreal office.
Herbert Mathers, manager of Production
Francaise de Luxe and manager of the
French department of Empire-Universal,
suffered an attack of appendicitis while in
Toronto on business and is in the hospital
Lightstone. manager of Empire
Universal, and Jason Cohen, office manager
of the same company, are holidaying at Lake
Placid . Charlebois, assistant
shipper at Elmpire-Universal, was hospitalized
for two days . . . Joe Dorfman, Empire-Universal
salesman, returned from a short trip
in the western townships . . . William Elman,
rnanager for Columbia, is spending two weeks
in Atlantic City.
Bill Young, Paramount booker, is at his
summer home at Coteau Landing for two
weeks . . . Pat Rodgers, switchboard operator
at United Amusement Corp. left for a
two-week stay at Dunany, Que. . . . Exhibitors
in town include L. Payeur of the Pigalle,
Thetford Mines; J. E. Dufour, the St. Jovite,
St. Jovite: A. Simard, the Acton, Acton Vale;
Armand Champagne, the Capitol, Sherbrooke,
and P. Madore, the Rickois and the Cartier.
Rimouski.
Sotnone Moreau, cashier at 20th-Fox, is
spending two weeks at Old Orchard, Me. . . .
Mrs. Jeanne Despatie, revisor at 20th-Fox,
is on a two-week holiday . Pearson,
20th-Fox salesman, is spending two weeks
at Old Orchard, and Roger Gignac, assistant
booker at the same office, is holidaying for
two weeks in the States.
"Lawless Code" is the new tag on the
Jimmy Wakely starrer formerly titled "Melody
Roundup," a Monogram film.
OTTAWA
following: the opening of the Odeon, there
has been a shakeup in featim-e bookings
for Ottawa theatres with the J. Arthur Rank
house getting a share of U-I and Warner
Bros, product, which had appeared elsewhere
for many years. In lining up the change. P.
Anthony Ranicar. promotion manager for the
Toronto headquarters of Warner Bros. Distributing
Co., was a visitor.
After some delay, extensive alterations proposed
for the Ottawa Regent are scheduled
to get under way August 2. A big change is
expected in the entrance to the theatre,
which has been largely the same for a score
of years. Improvements are also promised
for the Capitol, the Famous Players' unit in
the capital city . . . Soldiers in training at
Camp Petawawa in the Ottawa valley are
having their film entertainment in a new
theatre. "Rope" was a recent attraction there,
the one admission price being 25 cents without
tax.
Amedee Tremblay, 74, died in Los Angeles,
Resort Trade Is Important
In Maritime Operations
ST. JOHN—Summer resort patronage playsl
an important part in the operation of many^
theatres in the maritimes. In New Brunswick,
they are;
Marina Theatre, St. Andrews, operated by,
Ed Finigan.
Happy Hour, North Head, by Theodore R.
Griffin; Community at Grand Harbor, by
Harry Cheney, both on Gran Manan island.
Maple Leaf, Campobello island, Winfield
Newman.
Mayfair, Deer island, Ira Butler.
Capitol, St. George, B&L circuit.
Shediac, Joe LeBlanc.
Imperial and Vogue, Sackville, Walker circuit.
Opera House, Newcastle, Mrs. Jeanie Mc-
Laughlin.
Capitol, Tracadie, by Joe McCalvy.
Opera House, Bathurst, by Pete Leger.
Nova Scotia
Goudey's, Barrington Passage, by Percy R.
Fielding.
Capitol, by Ernie Hatfield for Odeon, and
Community, by Sydney Wyman, for Franklin
& Herschorn, both at Yarmouth.
Capitol. Pictou, by Herb Wisener.
Chester and Mahone Bay Ken-Eric theatres
run by Redden & Corkum.
Capitol in Digby and Avon and Capitol in
Bridgewater, by Art Fielding.
Capitol theatres in Shelburne and Lockfr
port, B&L circuit.
Gem theatres in
Hubbards and Parrsboro,
by Frank and Myrtle Audas.
Vimy, Clark's Harbor; Mayfair and Duii'
das, Darthmouth, managed by Ivan Haley
for Franklin & Herschorn circuit.
Orpheum, Wolfville, owned by Gerald Spencer.
Armview, Halifax, by Walker circuit.
Prince Edward Island
Canadian Clegion, Georgetown, by W. J.
Fitzgerald.
Regent and Capitol, Summerside, and Princess
Pat Alberton,,by White & Son.
Capitol and Priiice Edward, CharlottetownJ
Spencer lineup.
Yeo's, Souris, by B. Yeo.
according to word revived by his brother-inlaw
here, Arthur A. Lemay. For 25 years,
Tremblay was prominent in Ottawa music
circles as pianist and organist at local thea'
tres during the silent film days. On Sundays
he played the organ in the Basilica and
eventually went to St. Vincent's cathedralj
Los Angeles.
Manager J. Domville of the Larder Lake
Theatre in the northern mining town of
Larder Lake was credited with the capture
of one of two gunmen who robbed the local
bank of $10,000. Domville tracked down one
crook in the bush after an unsuccessful at'
aim.
tempt to make his getaway in a stolen ain
plane . . For the week's engagement of
.
"Cover Girl" and "You Were Never Lovelier.'l
Manager Don Watt of the Ottawa Nelson pro-*
moted a tieup with the Arthur Murray DancO
academy for 15 dancing lessons for each 0*
the six nights. The first 15 persons at the Sutei
evening pei-formance each received a certifH
cate good for class instruction.
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108
BOXOFFICE :: July 30, 1949
"OFFICE
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'Brave' Tops Toronto
With Rating of 115
TORONTO—Cooler weather helped trade
at first run houses here, and the return of
early vocationists also bolstered business generally.
"Home of the Brave" at the Odeon
set the pace for new product with a rousing
115 per cent. "Sorrowful Jones," in a fourth
round at the Imperial, continued to draw
nicely. "The Girl From Jones Beach" was
fairly steady in a second stanza at Shea's.
(Average Is 100)
Biltmore—The Glass Key (Para); The Last Outpost
(Para) 90
Danforth, Humber and Hyland Tulsa (EL); The
Home Stretch (Para) 95
Fairlawn—The Walls of lericho (20th-Fox); Home
Sweet Homicide (20th-Fox) 90
Imperial Sorrowful Jones (Para), 4th wk 80
Loews Champion (UA), 2nd wk 9b
Odeon Toronto Home of the Brave (UA) llii
Shea's—The Girl From Jones Beach (WB), 2nd wk. 85
TivoU Adventure in Baltimore (RKO); The Green
Promise (RKO) 95
Uptown Phantom of the Opera (U-I); The Climax
(U-I) _ 90
Cooler Weather Boosts Trade
At Vancouver First Runs
VANCOUVER — Cooler weather bolstered
trade at first run houses here. An influx of
tourists also helped theatre business generally.
"Blue Lagoon," in a third stanza at the Vogue,
continued to draw heavily. "The 'Window,"
showing with "A Woman's Secret" at the
Capitol, also pulled well.
Capitol—The Window (RKO); A Woman's Secret
(RKO) _ Good
Cinema ^Manhandled (Para); Special Agent
(Para) _
Good
Orpheum Johnny Allegro (Col) Fair
Paradise—C-Man (EC); Amazon Quest (FC) Good
Plaza-Miranda (EL); Incident (Mono) Fair
Strand-Forbidden Street (20th-Fox) Fcfir
Studio-Bond Street (IFD) Good
iV' ogue—Blue Lagoon (EL), 3rd wk Excellent
TORONTO
Q,eorge R. Miller, president of the Saskatchewan
Motion Picture Exhibitors Ass'n and
owner of the independent Vogue at 'Wynyard.
Sask., was a visitor several days during
which he dealt with new contracts w th
distributors. His predecessor in the Saskatchewan
association's presidency was P. 'W.
Mahon of Pi-ince Albert, an associate of
Famous Players, who held the office for 18
years. After a stay with his sister in Toronto,
the westerner and his family motored
to Niagara Falls for the weekend. Miller had
lunch with Arch H. Jolley, executive secretary
of the Ontario Theatres Ass'n.
Although he was holidaying until July 31,
President J. J. Fitzgibbons of Famous Players
returned to Toronto for the beneft base-
. . .
ball game of the Toronto Variety tent of
which he is chief barker Jack Arthur,
head office district manager for Famous Players
here, produced the all-Canadian show
which made a big hit at the International
Lions convention in Madison Square Garden,
New York. Featured acts were the Dr. Leslie
Bell Singers, vocalist Giselle LaFleche, the
Georgetown Girls Pipe band and comedians
Wayne and Shuster.
. . For
Manager George Robinson of the Odeon at
St. Thomas introduced stage presentations at
the new theatre in the appearance of a
Hawaiian unit ... As a part of its foreignfilm
policy, the King on College street had
a successful week's engagement of a double
bill comprising "Dente per Dente" and "The
King's Jester" for first local showing .
a Saturday morning juvenile show, the Centre
at Windsor offered two feature films, a cartoon,
ten stage acts and a chance to win a
$75 puppy. The top pictures were "Good
Sam" and "Trail Street."
It's a long way for Dave Griesdorf, newly
appointed general manager of Canadian
Odeon, Toronto, since he was the owner of
his first theatre in the small town of Leduc,
Alta.
Famous Players Increases
Its Service to Tourists
TORONTO—Famous Players Theatres here
and in other situations have become a tourist
information bureau for visitors flocking from
the United States in greater numbers than
ever before.
A special one-sheet is displayed at theatre
entrances, reading: "Welcome Visitors—Tourist
Information Available Here—A Famous
Players Service." In support of the service,
theatre staffs have been provided with maps
and literature. It has been figured that 9
cents of every tourist dollar is spent for entertainment,
a total of $15,000,000 for Ontario.
PRE-FABRICATED STEEL
SCREEN TOWERS
LOW PRICES
— PROMPT SHIPMENT
DRIVE-IN THEATRE MFG. CO.
729 Baltimore
K. C, Mo.
r lalto ciiml
irilslud
'ff^cm, by
L-TWT'jie and Pn
Yk
;^t)tllisW
Lflaj,
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'Jones' Best at Calgary
During Stampede Week
CALGARY—Some ram and overcast skies
did not hinder Stampede celebrations enough
to greatly benefit theatres, but the influx of
visitors
.
a help. Many took in a showafter
the cowboy feats, the usual Midway
attractions, the livestock and the grandstand
events and fireworks. The Gypsy Rose Lee
sideshow went over big. Of the first runs,
the only real magnet was "Sorrowful Jones,"
Which held up strong.
Capitol Sorrowful Jones (Para) 'Very good
3rand—The Untamed Breed (Col) Fair
'alace—That Wonderful Urge (20th-Fox) Fair
F. G. Spencer Asks $167,196
r
In Theatre Damage Suit
ST. JOHN—F. G. Spencer Co., operators
vith Famous Players of a chain of maritime
iieis .heatres, has brought a $167,196 damage suit
igainst the Irving Oil Co. charging that the
;ervice station chain is responsible for a fire
UlBvhich destroyed the Capitol Theatre
Urif'
at Kentthe
'ille in February 1948.
The operators of the 878-seat Capitol conend
that oil leaked into the basement of the
milding during a delivery of fuel oil. The
•esulting fire completely demolished the
milding, fixtures and equipment.
The local theatre chain states there was an
mplied condition in the agreement with the
il company that deliveries would be made
DjcB'ithout damage to the building or its coni§ents.
Since the closing of the Capitol, the Pam-
.eri!§''US-Spencer chain is represented in Kentille
by the 84-seat Empire.
W/iOit 0He Saiiilied Ga^tame^ Saifi
Mar^ayne Alberta
luW 7»^' ^^*'
I M. Ri« & Company,
WINNIPEG, Man.
Dear Sirs: ^ gi^ce V°"' •- ' paring this uin- •
Hice a> ^— ' - i
'fmssmrss?^:^:
and 1 can sincerely ,„uation. I am.
jf /}. Call
per H. A.
Corr
J. M. RICE & CO.
202 Canada Bldg.
Phone 25371
Winnipeg. Manitoba
„t»as*"'-
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Tiff
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30X0FFICE :: July 30, 1949
109

. . The
. . Rumors
|
j
VANCOUVER
preliminary scouting of territory is under
way in British Columbia for "Cariboo
Trail," a Hollywood film about the arrival
of the first cattle in the 1870s. Edwin L.
Martin, supervisor, Arthur Rosson, director
of outdoor sequences, and Fred Jackson jr.,
head cameraman, all of Nat Holt Pi-oductions,
flew here from Los Angeles bound for the
Johnny Wade ranch near Quesnel, where all
the outdoor shots will be taken . . .
Howard
Fletcher, who formerly operated the Holly
burn Theatre at West Vancouver, will erect
another on Marine Drive in the newly developed
Capilano section. The house will
seat 400 and will be a studio-type theatre,
Fletcher said.
Earl Barlow, assistant manager at the Capitol,
is pinch-hitting for his boss Charlie Doctor,
who is on vacation south of the border
. . . Bill Turner is in charge of the Odeon-
Plaza, while Manager Al Jenkins is on holiday
... A new theatre is being planned for
Rose Valley, Sask. It will replace the present
160-seater operated by George Miller,
which plays one night weekly . State,
Vancouver's only vaudeville house, was to
close July 30 to undergo many alterations be- ,
fore the fall season.
Bert Hawley, who has operated the Orpheum
at Fernie in the Crows Nest section
for the last 16 years, has sold the 250-seater
Sam Rosell of the Vogue, who will operate
to
the coal town's two theatres in August .
. .
Famous Players will make extensive alterations
to the recently acquired Edison Theatre
in New Westminster. The 900-seater is the
oldest theatre in the Fraser Valley and is
situated a block from the Columbia in New
Westminster.
. . .
Two new theatres, the Village at Qualicum
Beach on Vancouver Island, operated by the
Warren family of Port Albemi, and the Boyd
Drive-In at Kelowna, built by Bill Boyd,
former Peace River exhibitor, opened
Reggie Wilson, recently appointed head of
the MGM 16mm for the Dominion, was in
town on his first visit conferring with Charlie
Ramage, MGM manager. The narrow gauge
films will be serviced by the local MGM exchange
for British Coltunbia.
Roy Gordon, Seattle promoter, is playing
three Vancouver Island points with his
Search for Talent stage shows at Alberni,
Nanaimo and Victoria. They are helping
business in theatres on off nights, theatremen
report . . . Coming from and going on vacations
were Bert Pollock and Edith Smith,
Capitol: Bob Harris and Phillis Manson,
Hastings: Al Jenkins, Plaza: Battista and
Gordon Munro, Odeon district office; Cecil
Neville, Famous Players booker, and Brenton
Kelley, Oak Theatre.
.
Mickey Goldin, manager of the Studio, had
something new in marquee signs taking advantage
of the short title "Bond Street." He
spread his entire marquee with six-foot letters
in red aluminum paint. The art work
was done by Francis Martineau of Olson
.Geoffrey Collins, who worked for
signs . .
Odeon Theatres as projectionist in England
for three years,' recently arrived in Canada
and is in charge of the booth at the new
Village Theatre at Qualicum Beach on Vancouver
Island Foreign films are doing
big business in
. .
the prairie provinces and in
British Columbia and are snaring plenty of
playing time from Hollywood and British
pictures. This is a big change from a year
ago when they were passed up by most exhibitors.
William Winterton, son of Bill Winterton,
manager of the Capitol, Saskatoon, graduated
in law at the University of British Columbia
with high honors .
in Vancouver
theatre circles is that bigtime vaudeville will
make a comeback this fall to compete with
night clubs and build up business. Houses
mentioned are the Famous Players Orpheum
and the Odeon Hastings.
. . .
Bob Fraser spent a busy two-week holiday
building a home in North Van, across the
inlet from here. At the same time,
Howard
he
acquired a real summer tan
Boothe, Odeon district manager, was in
Seattle where, it is rumored, he is trying to
line up stage shows for the Odeon Hastings
and other spots . . . Competition for regular
theatres in British Columbia came with the
opening of the two drive-ins in the interior
at Kelowna and Penticton. Both are cutting
into the circuit houses, theatremen report.
A change in the Amusements act of the
province of Alberta, will place 16mm films
in the same category as 35mm. The change
removes the possibihty of ISmm spots applying
for exemption under the clause which
formerly stated no tax shall be collected from
theatres sponsored by local business organizations
in order to keep business in the small
corrmiunities. Regular theatres objected to
the exemption as unfair competition and
were successful in having the clause changed.
The four projectionists at the Strand have
a terrific record in theatre business. They
are George Gerrard, 38 years: Wally Woolridge,
35 years: Fred Wilson, 38 years, and
Bill Tenney, 37 years, a total of 148 years
service in operating rooms, mostly in British
Columbia. Gerrard and Woolridge worked
together in lumber camps before entering
show business.
First Foreign Student
Studies Film Making
MONTREAL—National Film Board officials
have welcomed Fidel D. DeCastro of the
Philippines, first of a number of foreign
students to study documentary filmmaking
under a fellowship program worked out with
the United Nations' educational, social and
cultural organization.
Ross McLean, film commissioner, said the
visit reversed Canada's position of 10 years
ago. "In our formative years we welcomed
a large number of experienced filmmakers
from other lands who made films for us
and trained our own people in the art," he
said.
"Now the board is staffed by Canadians
and we are being sought out by governments,
international foundations and individuals all
over the world who provide their own funds
to have their people come to Canada to be
instructed by Canadians in the methods of
documentary film production."
DeCastro is attached to the information
division of the U.S. Public Health Service at
Manila and will be attached to the board for
six months.
Also in Canada is D. S. Tschertok of Israeli,
making a tour of the board divisions for the
Jewish National fund, which plans to establish
a film unit in Jerusalem. The fellowship
program under which DeCastro is visiting
is sponsored by the Canadian Council
for Reconstruction through UNESCO.
ST.
JOHN
palph MacDonald of Kentville has bought
the Maple Leaf hotel property there and
will convert it into a motion picture house.
,
The building was damaged by fire not long
.
ago. About two years ago, a move was
,
started to establish a quonset-type theatre
;
in Kentville, but the plan collapsed. The
promoter was P. Joseph of Kentville. There
|
is only one theatre in Kentville at present,
i
the Empire, a unit in the FPC-Spencer hookup.
It seats 684. The Capitol, seating 878
and also in that chain, was burned several i
years ago.
The local police shut the barn door after
]
the horse was stolen when they closed some
\
sucker games at the Robbins Bros, circus
when it played here. The rackets had aH
ready plucked large sums out of the victims,
and when several of the latter objected theyj
were given the Hey, Rube! treatment . . .!
The smallest film theatre in the maritlmesi
is the Town Hall at Tiverton, N. S. It seats!
100. ;

IXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY
BookinGuidie
i^TURE CHART • REVIEW DIGEST • SHORTS CHART
tiORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS
BOXOFFICE
FIRST RUN REPORTS
This chart shows the records made by
key cities
pictures in five or more of the 21
checked. As new runs are reported, ratings
ore added and averages revised.
BAROMETER
TOP HIT OF THE WEEK
Champion
Chicago 175
•
- '..le mantis
«oii.S.S,
II a
Computed in terms of percentage in
relation to normal grosses. With 100
per cent as "normal," the figures
show the percentage above or below
that mark.
U
O

j
"
EXHIBITOR HAS HIS SAY
AUUUI
PICTURES
Just as the Barometer page shows first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made
by exhibitors themselves. A one-star contributor is new, two stars means the exhibitor
has been writitig in for six months or longer, and a three-star contributor
is a regular of one year or more, who receives a token of our appreciation. All
exhibitors welcome.
ASTOR
Li'l Abner ( Astor) — Reissue. Martha
O'Di-iscoll, Edgar Kennedy. Maybe everyone
but me played this one years ago, but I have
never read a report on this picture in EHHS.
I debated with myself a long time and finally
played it. I pushed it big and held my breath,
but after the first five minutes of the picture,
I could draw a sigh of relief. The
laughter drowned out the dialog and everyone
came out with a big grin left over. The kids
raved and the adults laughed, so I know they
all enjoyed it. I had the best Pri., Sat. business
in a long while. Weather: Hot.—Mrs.
Pat Murphv. Queen, Holliday, Tex. Oil
field.
COLUMBIA
Fuller Brush Man, The (Col)—Bed Skelton,
Janet Blair, Don McGuire. We had a
fair gross on this picture and we bought it
right, so we had a satisfactory net profit.
We played the picture late and that may
have resulted In lower boxoffice. It is worth
preferred playing time, at low flat rental.
Played Sun,, Mon. Weather: Fair.—E. A.
London, State, Olivet, Mich. Rural and small
town.
Heavenly Daze (Col) — Short subject—
Stooges. Talk about a drawing card—these
fellows have what it takes to get 'em in, irregardless
of the features. This one differs
slightly, and as usual it kept the kids from
6-to-60 on the edges of their seats or rolling
in the aisles from sheer laughter. Shimp,
Larry and Moe are always welcome at the
Roxy. Played Fri., Sat. Weather: Cloudy
and sultry.—Jim Dunbar, Roxy, Wichita,
Kas. Second and third downtown run. * •
Man From Colorado, The (Col) — Glenn
Ford, William Holden, Ellen Drew. This
Technicolor western did only average business
but pleased those who came. Maybe the
plot was not modern enough. The story was
laid in the days of the Civil War. I broke
even on it. Played Wed., Thurs. Weather:
Good.—E. M. Freiburger, Paramount, Dewey,
Okla. Small town. • • •
Return of October, The (Col)—Glenn Ford,
Terry Moore, Albert Sharpe. This Is exciting
and refreshing. Terry Moore is my pick for
a coming star. Glenn Ford was typed perfect
and this was enjoyed by all. Play it.
Played Mon., Tues. Weather: Good.—^W. S.
Funk, Star, St. Stephen, S. C. Small town
and farm. * * *
Undercover Man, The (Col)—Glerm Ford,
Nina Poch, James Whitmore. We had good
business for this type of show and were
pleasantly surprised by the film. It was
okay, with good story and acting; but whodunits
are so plentiful, it Is a wonder any
of them hold up to even fair business. Played
Tues., Wed. Weather: Good.—Bob Curtis,
Capitol, Meridian, Tex. Rural and small
town.
*
Untamed Breed, The (Col)—Sonny Tufts,
Barbara Britton, George "Gabby" Hayes. This
is a very good action picture that pleased
all. Business was above average, the color
and scenery good, and we had a good print.
What more could you want? The patrons all
came out saying: "Very good." Thanks, Columbia.
Played Thurs., Fri., Sat. Weather:
Hot.—H. J, McFall, Lyric, Russell, Man. Small
town and rural. * *
Untamed Breed, The (Col)—Sonny Tufts,
Barbara Britton, George "Gabby" Hayes.
*
This well advertised horse-and-buU picture
should go well anywhere. We did a swell business
on it and the type of customers who come
to see this kind of picture really buy the
popcorn! Only complaints are from the cashier
and the popcorn attendant when we show
pictures of this type—they are overworked!
Played Fri., Sat. Weather: Hot.—L. D. Montgomery,
Melba, Oakwood, Tex. Small town. *
Walk a Crooked Mile (Col)—Louis Hayward,
Dennis O'Keefe, Louise Albritton. This
was a very good picture, suitable for action
houses, but the heat was against good boxoffice
results here. Played Mon., Tues.—Harland
Rankin, Beau, Belle River, Ont. General.
EAGLE LION
Adventures of Gallant Bess (ED—Cameron
Mitchell, Audrey Long, Fuzzy Knight. The
color in this plus the horse pleased the majority
of our customers. However, other than
that, there is very little cast and the story
is slightly weak. It shouldn't be compared
with Metro's "Gallant Bess." This should
hold well in western action houses and small
towns. 'Tain't the best and 'tain't the worst.
Used as the bottom half of i^'Shockproof"
(Col). Played Tues., Wed., Thurs. Weather:
Clear and temperature of 100 degrees.—Jim
Dunbar, Roxy, Wichita, Kas. Second and
third downtown run. * *
Caravan (EL)—Stewart Granger, Anne
Crawford, Jean Kent. The action-packed
trailer and the handsome man. Granger,
shown on the one-sheet probably lured them
in. The English talk and the cut-up film
moved them back out again, although it Is
good, for an English show.
Played Tues., Wed.
Weather: Warm.—Ralph Raspa, State, Rlvesville,
W. Va. Rural. * * *
Ruthless (ED—Zachary Scott, Louis Hayward,
Diana Lynn. Comments were not too
good on this. Personally, I did not enjoy the
picture. The main character was just a
little too ruthless. It is well done but indifferent
entertaimnent. Played Sun., Tues.
Weather: Fine.—M. W. Mattecheck, Mack,
McMinnville, Ore. City and rural. * *
Sutter's Gold (EL)—Reissue. Edward Arnold.
This old reissue is a honey of an action
picture. Edward Arnold turns in a top-notch
performance and ably portrays the life of
Sutter, who has some amazing adventures
in different parts of the world. I think this
will go over in the smaller towns—it did fine
Our We/come Mat Out
For W. A. Collins
^NE of our new contributors this week
is W. A. Collins of the Collins Theatres,
of De Soto, Mo. Collins, who has a
theatre bearlnfr his name and one carrying
the name of the town, prefaces
his contribution with this note:
"I would like to become a new contributor
to your columns, THE EXHIBI-
TOR HAS HIS SAY. I read these comments
each week with much interest and
I believe every exhibitor should contribute
to this department, as I can see
where it is a great help to all exhibitors."
Nice to have you with us, Mr. Collins,
and that was a nice bunch of reports
you sent on pictures you had played.
Come again.
'Proof of the Pudding,'
L. E. Wolcott Can Say
T
E. WOLCOTT of the Quinlan Theatre
at Quinlan, Tex., gives other exhibitors
the benefit of his own experience turning
"blue" Mondays (because they made
him go in the "red") into paying show
nights:
"When we bought the Quinlan, the
Monday nights were not paying," Wolcott
writes. "Then we started to give a
$5 basket of groceries and some free
passes on that night and have built it
up to four times our take before. I have
been told that this kind of a deal does
not work—but it sure has here!"
_1
for me in spite of a rainy week. Played Sun.,
Mon.—I. Roche, Vernon and Veil, Vernon,
Fla. Small town and rural. • '
FILM CLASSICS
Buck Privates (PC)—Reissue. Bud Abbott,!
Lou Costello, Lee Bowman. This gave us owe.
most profitable midweek this summer. If
properly spaced, the A&C pictures do well
still. Our A&C reissues have done better
in net profit than the new ones. Played t
Tues., Wed. Weather: Pair.—E. A. London,;
State, Olivet, Mich. Small town and rural. •
METRO-GOLDWYN-MAYER
Act of Violence (MGM)—Van Heflin, Robert
Ryan, Janet Leigh. This is not a bad
picture but the heat was against us on this
as well as on many others we have played
lately. This one ran Wed., Thurs.—Harland
Rankin, Erie, Wheatley, Ont. General. * * •
«Little Women (MGM)— June AUyson,
Peter Lawford, Margaret O'Brien. This is
a real piece of entertainment. Everybody
likes a picture like this. It strikes home and
has fine sentiment, with no shooting and; fctofti,
killing. This is one that leaves a fine taste
in the mouth when you leave the theatre.
Played Wed., Sat. Weather: Good.—M. W.
Mattecheck, Mack, McMinnville, Ore. City to
and rural.
*
Night at the Opera, A (MGM)—Reissue,
Marx Bros., Kitty Carlisle. For 'the tops In
slapstick, come the, Marx Bros. Normally they
should do business, but like everything else,
they wouldn't click at this season. This gave"
me the worst Saturday since last Christmas
Saturday, and that isn't anything to brag
about. Averaged only 55 per cent for the
change, doubled with "Carson City Raiders'"
(Rep). Played Fri., Sat. Weather: Clear
and 100 degrees.—Jim Dunbar. Roxy, Wich
ita, Kas. Second and third downtown run •
On an Island With You (MGM)—EsthM
Williams, Peter Lawford, Jimmy Duranb
I played this picture late and it did very;
well here, with people coming from far and
near. I would think it would fit any type
situation. The color and swimming sho\ «t8
were very good. Also, I had a nice price from
MGM. Played Sat. (late show) , Sun. Weather:
Dry and hot.—L. E. Wolcott. Quinlan. Quinlan,
Tex. Rural and small town.
Search, The (MGM) — Montgomery Cliftj
Aline MacMahon. Jarmila Novotna. This
a very good picture that did not draw any!
extra business on our weekend double, bat
It is not exactly the kind we like to have on
our best change, either.
Maybe you could sdJ
it for a super, but the young people don''
want them, and they're the paying customers
now. Played Fri., Sat. Weather: Hot.—Mayme
P. Musselman, Roach, Lincoln, Kas. SmaB
town.
Secret Land, The (MGM)—Men and ships
of the U.S. navy, with narration by Robm
Montgomery, Robert Taylor, Van Heflin. Dou-i
bled with "High Fury" (UA) , and oh, brother
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BOXOFHCE BookinGuide :: July 30, 1941
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r. >3ie tie ttoa
lay off this dud. I wonder why UA releases
such product! "The Secret Land" was entertaining
and different, but it is the same old
story—no stars, no boxoffice. Sicip both pictures
and you'll be ahead. Played Fri., Sat.
Weather: Hot and dry.—Ken Christianson,
Roxy, Washburn, N. D. Rural and small
town.
•
Secret Land, The (MGM)—Men and ships
the U.S. navy. Narration by Robert Mont-
Robert Taylor and Van Heflin. This
one doesn't deserve the panning it has had.
It is beautiful and oh, so nice to look at
those icebergs and cool water when the temperature
outside is 90 degrees! Our adult
patrons who came in on the middle of this
sat all through it again. They ate it up
especially navy veterans. Children got a
little restless but it's a memorable show. We
coupled it with a good western to nice busi-
Played Fri., Sat. Weather: Hot.—Robert
and EUouise Halstead, Tri-Town, Lindi
Strom, Minn. Rural and small town. » * •
UTake Me Out to the Ball Game (MGM)—
Frank Sinatra, Esther Williams, Gene Kelly.
is one of the best and we were able to
add an extra day to its run. Played Sun.,
Mon. Weather: Fair.—A. E. Jarboe, Ritz,
Mo. Small town. * * »
UTake Me Out to the Ball Game (MGM)—
Prank Sinatra, Esther Williams, Gene Kelly.
This is an excellent picture. The music and
story blended perfectly. Play this and advertise
it big. You won't be sorry. Played
Thurs., Fri. Weather: Good and hot.—W. S.
Punk, Star, St. Stephen, S. C. Small town
and farm.
• • •
Three Godfathers (MGM) — John Wayne,
Pedro Armendariz,
j Harry Carey jr. This
Technicolored western is
I
just what the small
town exhibitor needs, as it brought me the
', ObL Gsiieral,
first worthwhile business I have had in weeks.
GM'-tae Ailya Some thought the picture was too long and
rr Oinei Tto i that the three bandits were lost
j
in the sand
tmh:, Evetrte too much footage. Made a profit on this.
r.Kris
Wed., Thurs. Weather: Good.—E. M.
vi :o ihooniii i#
i: >jTei a fite to
Preiburger,
town,
Paramount, Dewey, Okla. Small
* • •
I
Three Godfathers (MGM)—John Wayne,
•Itarle, Ore, Gf f
Pedro Armendariz, Han-y Carey jr. This is
"|{ one of the best and it held up well here
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the week. It has sufficient action
and outstanding Technicolor photography.
Played Tues., Wed. Weather: Warm.—Wayne
Stebbins, Saranac, Saranac, Mich. Small
town. * * *
MONOGRAM
Bowery Buckaroos, The (Mono)—Leo Gorcey,
Huntz Hall, Bobby Jordan. I doubled
this with "Trail to Laredo" (Col) -to very
satisfactory business. The Bowery Boys always
go over well in my situation. The age
of this one didn't seem to matter very much.
It is an ideal program picture in every respect.
Plenty of laughs, which add up to good entertainment.
Played Mon., Tues. Weather:
Light rain. — Art V. Phillips, Elinda Ann
iDrive-In, 'Whitesburg, Ky. Subsequent run,
county wide. * • *
^
''
1 Kf ^ P^'
^;.'"sjn,WeallH Louisiana (Mono) — Gov. Jimmie Davis,
Q" ^Margaret Lindsay, John Gallaudet. We
bought this picture on the strength of a good
report in this department, and were not dislappointed.
It was doubled with "The Countess
tof Monte Cristo" (U-I), which was poor. The
"Louisiana" print was bad but the movie was
Tfiw "dern"
etteW !««
good, especially for the small town.
Played Tues., Wed., Thurs. Weather: Rainy
—William J. Harris, Crown, Lincoln, Ark.
Rural and small town.
•
Rangre Reneg-ades (Mono)—Jimmy Wakely,
Jennifer Holt, "Cannonball" Taylor. This is
^bout on a par with all the little westerns
*;jjand they don't draw anything but adverse
(iTiticism, even from the kids—who know the
•i.in
W formula and are getting tired of these. Played
Fri., Sat, Weather: Hot.—Mayme P. Musselman,
Roach, Lincoln, Kas. Small town. • • •
Smuggler's Cove (Mono) — Leo Gorcey,
Huntz Hall, Gabriel Dell. Once again the
Bowery Boys prove their rating as best in
their class. This current hit has a shgntly
different twist to it, introducing foreign
agents, haunted houses and secret passages.
It was highly satisfying here and enjoyed
by all. I just can't fail to have above average
boxoffice when a Bowery Boys' hit is booked
at the Roxy. Our co-hit was "The Prairie"
(SGi, which is a fair feature with some action.
Played Fri,, Sat. Weather: Cloudy and
sultry.—Jim Dunbar, Ro.xy, Wichita, Kas.
Second and third downtown run. * •
PARAMOUNT
Connecticut Yankee in King Arthur's Court,
A (Para I—Bang Crosby, Rhonda Fleming, Sir
Cedric Hardwicke. This is not as bad as
"The Emperor Waltz" was. You do not have
to run and hide when the show is out. This
one is not too good and not too bad. It held
up for us three days, so we cannot complain.
Although I was afraid of this one, as advance
Information was not so good, I was surprised
at the business it did and am glad I played
it. Played Sun., Mon., Tues.—W. A. Collins.
Collins, De
•
Soto, Mo. Small town.
El Paso (Para)—John Payne, Gail Russell,
Sterling Hayden. This picture was sure a
Returns on a 'Sleeper
Worth Passing On
RETURN OF OCTOBER, THE (Col)—
Glenn Ford, Terry Moore, Albert Sharpe.
This is the first time in years that I have
ever written in about a picture, but when
a sleeper comes along that will outgross
"The Paleface" and satisfy 100 per cent,
I think one should pass the information
along. The title scared me about giving
it Sunday playing time—nevertheless, I
did, and I don't want any other exhibitor
to be in the same fix I was. Play it on
your best days and give it everything
you've got. Then stand at the door when
they come out and they will tell you
about the picture—you won't have to ask
them.—A. G. Miller, Miller, Atkinson,
Neb. Small town. *
honey. Gail Russell and John Payne were
the exact star combination to give an excellent
performance. Play it, by all means.
Played Thurs., Fri. Weather: Good.—W. S.
Funk, Star, St. Stephen, S. C. Small town
and farm. * * *
Miss Tatlock's Millions (Para) — Wanda
Hendrix, Barry Fitzgerald, John Lund. This
is strictly program fanfare and didn't go
over too well.
from the heat. Played Wed., Thurs.—Harland
Rankin, Beau, Belle River, Ont. General.
* » *
People here are In a bad mood
Paleface, The (Para)—Bob Hope, Jane Russell,
Robert Armstrong. This is a good picture
and should be a natural for any situation, but
grosses fell here, due to the hot weather. It
was no fault of the picture—we should have
more hke this one. Played Sun., Mon.
Weather: Hot. — Wayne Stebbins, Saranac,
Saranac, Mich. Small town. * * *
Whispering Smith (Para)—Alan Ladd, Robert
Preston, Brenda Marshall. Here is a
dilly for the sagging boxoffice. Although
Paramount got more than its share on this
fine production, it was truly gratifying to
see the patrons come—and what's more, enjoy
themselves. This can be termed a western
with the necessary different twist. The
color was fine and business ran about 125
per cent of normal. Doubled with "Disaster"
for a superb action program. Played Sat.
Bob Curtis and Patrons
Go for Betty Garrett
NEPTUNE'S DAUGHTER (MGM)—
Esther WUliams, Red Skelton, Ricardo
Montalban. This town is ready for Betty
Garrett to star in a picture. She stole
the laughs and show away from Red
Skelton and Esther Williams. Nobody
paid any attention to Ricardo anyway.
We had good business and it is a good
show. Played Tues., Wed. Weather:
Good.—Bob Curtis, Capitol, Meridian, Tex.
Rural and small town.
•
(preview). Sun., Mon. Weather: Partly cloudy
and sultry.—Jim Dunbar, Roxy, Wichita, Kas.
Second and third downtown run. *
Wild Harvest (Para)—Alan Ladd, Dorothy
Lamoiu-, Robert Preston. This is a good
action story of a combine crew on the trek
from Texas to Canada. They have lots of
adventures—the kind your small town audience
enjoys. I'll bet you'll hke it even if the
Barometer didn't. — Frank Sabin, Majestic,
.Eureka, Mont. Small town. * * •
RKO RADIO
Every Girl Should Be Married (RKO)—
Cary Grant, Betsy Drake, Diana Lynn. This
has a good story and is clever comedy but is
not strong enough for preferred playing time.
We did not have satisfactory business on it
and cannot recommend it strongly for small
towns. Played Sun., Mon. Weather: Fair.—
E. A. London, State, Olivet, Mich. Rural and
small town.
•
Every Girl Should Be Married (RKO)—
Cary Grant, Betsy Drake. Diana Lynn. We
gave this special advertising and booked it
for Father's day. It was enthusiastically
received, especially by the men! RKO has
put out very nice comedies this year. We
have "lotsa" people come in for comedies.
Can't they make more comedies and less
gangster and psychological stuff? Or have
you read and said that before !—Robert and
Elloulse Halstead, Tri-Town, Lindstrom,
Minn. Rural and small town. * * •
OSo Dear to My Heart (RKO)—Burl Ives,
Bobby Driscoll, Luana Patten. This is one
of the finest pictures we have ever played.
It is family entertainment. More of this type
for me! Beulah Bondi was superb. Played
Mon., Tues.—W. S, Punk, Star, St. Stephen,
S. C. Small town and farm. * * •
Song Is Bom, A (RKO)—Danny Kaye.
Virginia Mayo, Benny Goodman. We all enjoyed
this and thought it good fanfare. In
general, opinions seemed to agree on it.
Played Wed,, Thurs. Weather: Hot.—Harland
Rankin, Erie, Wheatley, Ont. General.
• • •
REPUBLIC
Angel on the Amazon (Rep)—George
Brent, Vera Ralston, Brian Aherne. The
Barometer readings were bad on this, but it
turned out to be quite satisfactory here. My
people said it was good entertainment, and
that's what counts. Played Tues., Wed.
Frank Sabin, Majestic, Eureka, Mont. Small
town. * • *
Gallant Legion, The (Rep)—Bill Elhott,
Adrian Booth, Joseph Schildkraut. This is
no good and we starved to death on it. It
just didn't go over at all here. Played Fri.,
Sat. Weather: Warm.—Harland Rankin,
Erie, Wheatley, Ont. General. • •
Grand Canyon Trail (Rep)—Roy Rogers,
Jane Frazee, Andy Devine. Roy Rogers has
lost his pulling power in our situation but
we can still do well by doubling with an
Autry or an Abbott and Costello reissue. We
(Continued on page 4)
.joIvW
BOXOFHCE BookinGuide :: July 30, 1949
I

'
,
ll'l
Exhibitor Has His Say
(Continued from page 3)
doubled this with "Argentine Nights," which
was not strong enough to show a satisfactory
profit. Played Thurs., Fri., Sat. Weather:
Fair.—E. A. London, State, Olivet, Mich.
*
Ruial and small town.
Last Bandit, The (Rep)—William Elliott,
Forrest Tucker, Adrian Booth. This is a
lot better than the average western, with
good Trucolor. It has lots of action, shooting
and riding. It looks to me like this
Forrest Tucker is going places. His work in
"The Big Cat" and now in this one is outstanding.
He is a good actor and should
go to the top fast. Played Wed., Thm-s.-
W. A. Collins, De Soto, De Soto, Mo. Small
*
town.
SCREEN GUILD
Son of a Badman (SG) — Lash LaRue,
"Fuzzy" St. John, Michael Whalen. This was
not up to the standard of its stars. There
were too many long rides with not enough
action. My people were a little disappointed
as the other Lash LaRue pictures I have
played were liked by all. The boxoffice was
a little above average. Played Fri., Sat.
Weather: Hot.—L. E. Wolcott, Quinlan, Quinlan,
Tex. Rural and small *
town.
20lh' CENTURY-FOX
Belle Starr's Daughter (20th-Fox)—George
Montgomery, Rod Cameron, Ruth Roman.
This is a good western with a weak title.
We bought it right and therefore had a fair
net even though it did not draw as well as
average. Played Thurs., Fri., Sat. Weather:
Fair.—E. A. London, State, Olivet, Micli.
Small town and rural.
•
Chicken Every Sunday (20th-Fox) — Dan
Dailey, Celeste Holm, Hugh Marlowe. This
is a refreshing comedy and was enjoyed by
all. Played Mon., Tues. Weather: Good.—
W. S. Funk, Star, St. Stephen, S. C. Small
town and farm. * * *
Down to the Sea in Ships (20th-Fox)—
Richard Widmark, Dean Stockwell, Lionel
Barrymore. I thought this a fine action picture
which should please in any town, large
or small. If we could get product as good
as this every day, we exhibitors would all
be happy. Naturally, I showed a profit on the
engagement.—E. M. Freiburger, Paramount,
Dewey, Okla. Small town. * * •
UGreen Grass of Wyoming (20th-Fox)—
Peggy Cummins, Charles Coburn, Lloyd
Nolan. I held this feature late in order to
play it in the summer season and am certainly
well paid for it. This did very well
by us and was a grand family picture. If
you have not played it, be sure to do so.
Played Mon., Tues., Wed. Weather: Clear
and hot.—H. J. McFall, Lyric, Russell, Man.
Small town and rural. * *
UGreen Grass of Wyoming (20th-Fox1—
Peggy Cummins, Charles Coburn, Lloyd
Nolan. If your folks like westerns, you'll
hang out the SRO with this one. If they don't
like westerns, you'U stUl hang out the SRO—
it's that kind of show. Played Fri., Sat.,
Sun. Weather: Okay.—Frank Sabin, Majestic,
Eureka, Mont. Small town. * * *
Yellow Sky (20th-Fox) — Gregory Peck,
A'nne Baxter, Richard Widmark. This picture
is excellently done but was weak at the
boxoffice. College is out here now and we
are depending on just the town and rural
trade. If this had been played during the
college term, this picture would probably
have shown a good profit. Played Thurs.,
Fri., Sat. Weather: Fair.—E. A. London,
State, Olivet, Mich. Rural and small town. •
UNITED ARTISTS
Champion (UAI—Kirk Douglas, Marilyn
Maxwell, Arthur Kennedy. One of the best
shows ever to play in this theatre. Drama,
comedy, music, romance and a story with
fine acting are here—it has all of these. The
sad part was that the boxoffice receipts were
poor, but this should be good for any situation.
Played Sun., Mon. Weather: Good.
Bob Curtis, Capitol, Meridian, Tex. Rural
and small town.
'
UNIVERSAL-INTERNATIONAL
Ma and Pa Kettle (U-D—Marjorie Main,
Percy Kilbride, Richard Long. The people
liked it and we had the best Fourth of July
weekend ever, but it has no acting, little
story and few laughs. Still, they came, saw,
laughed and seemed to like it. Good business.
Played Sun., Mon. Weather: Hot but
good.—Bob Curtis, Capitol, Meridian, Tex.
*
Rural and small town.
One Touch of Venus CU-D—Robert Walker,
Ava Gardner, Dick Haymes. This is a good
clean comedy that pleased those that turned
out for it—some of the men came a second
time to see sultry Ava Gardner. I had good
sound on a good print. However, what shekels
I did take in went on to Universal—their
rental was too high for me. Played Wed.,
Thurs. Weather: Fair and hot.—I. Roche,
Vernon and Veil, Vernon, Fla. Small town
and rural. ' ' *
One Woman's Story (U-D— Ann Todd,
Claude Rains, Trevor Howard. This is an
English picture—just what they like in a
His Redecorating Job
Goes on With Shows
T5EDECORATING a theatre while it
keeps open is pretty much of an undertaking,
according to L. E. Wolcott of the
Quinlan Theatre at Quinlan, Tex.:
"At this time we are having the front
of our theatre painted," he writes. "The
colors are very dark red up four feet,
with white covering the rest of the front.
The lobby will be a rich peach with dark
trim around the doors, and the boxoffice
will have its coat of paint, with new curtains.
"We are not closing while this work is
going on, but wish we had!"
college town. We take our hats off to some
of these English films. They are extremely
well done and most interesting. Played
Thm-s., Fri. Weather: Hot.—Ken Gorham,
Town Hall, Middlebury, Vt. College. * * *
Red Canyon (U-D—Ann Blyth, Howard
Duff, George Brent. This is a good western
in Technicolor. It is well liked and we had
no unfavorable comments. The color adds
a lot to an outdoor picture, especially if
special scenery is photographed. Played
Sun., Tues. Weather: Splendid.—M. W.
Mattecheck, Mack, McMinnviUe, Ore. City
and rural. * * *
Tap Roots (U-D—Van Heflin, Susan Hayward,
Boris Karloff. This picture was good
enough to make up for the last three flops
we played from this company. It is excellent
in every respect and we had the best crowd
of the year for it. Cure the slump with "Tap
Roots." Played Mon., Tues. Weather: Rain.
—W. S. Funk, Star, St. Stephen, S. C. Small
town and farm. * * *
You Gotta Stay Happy (U-D—James Stewart,
Joan Fontaine, Eddie Albert. This is
a really fine comedy which pleased the kids
as well as the older ones. The trained chimp
which smoked cigars thrilled the kids and
Percy Kilbride added a few laughs to an
already laugh-studded show. Push this one
they'll all like it. Played Sun., Mon. Weather:
Hot.—Mrs. Pat Murphy, Queen, Holliday,
Tex. Oil field. * * '
WARNER BROS.
Flamingo Road (WB) — Joan Crawford,
Satisfied Customers
Make Day Complete
STALLION ROAD (WB)—Ronald Reagan,
Alexis Smith, Zachary Scott. This jl
gave full satisfaction and we had many
good comments from peftple on their way
out. I've operated this show shop 29
years, and when they say: "That was a
swell picture," right then my day is
complete.—Frank Sabin, Majestic, Eureka,
Mont. Small town. * * *
Zachary Scott, Sydney Greenstreet. This is|
a pretty good picture that didn't even drawl
film rental in three nights of our best play-i
ing time. This type of show just doesn't!
seem to be what our patrons want, so nol
more for us. And goodbye, Joan. You should!
have stayed put—in the moth balls. PlayedJ
Tues., Thurs. Weather: Fair and cool.—
Mayme P. Mussehnan, Roach, Lincoln, Kasj
Small town. * *
yjohnny Belinda CWB)— Jane WymanJ
Lew Ayres, Charles Bickford. This brol
our midweek record and was praised by
everyone. Give us more like this and ou" kMCi
business will increase and the public wi
look more favorably upon our industry]
Played Tues., Wed. Weather: Pair-.—E. A
London, State, Olivet, Mich. Rui-al and
small town.
June Bride (WB)—Bette Davis, Robertl
Montgomery, Fay Bainter. This is a good
comedy but nothing is comical when it
as hot as it has been here. Who would _
to a theatre then? Played Wed., Thurs.-
Harland Rankin, Erie, Wheatley, Ont. Genn
eral.
My Dream Is Yours (WB)—Jack CarsonJ
Doris Day, Lee Bowman. This is a good!
show that didn't break any records butj
seemed to please a small crowd on om- besff
nights. There was too much other enterj
tairunent for just a little better than ordinarf
picture to combat. We had a "bloodhounds
on the door to get Warners' share, but ifl
cost them to coUect. Played Sun., Mod
Weather: Fair. — Mayme P. Musselma-
Roach, Lincoln, Kas. Small town. * *
One Sunday Afternoon (WB)— Denn
Morgan, Janis Paige, Don DePore. This ilM
good entertainment. It has comedy ami
music but a thin story. We had fail" busmesf|
with it and bought the picture right. It '
worth preferred playing time at a low fli
rental. Played Sun., Mon. Weather: Fair.-
E. A. London, State, Olivet, Mich. Rural an
small town.
Romance on the High Seas (WB)—Jacj
|l-«i'
R
Q!
_ !|
Ifll t-
(Si I.
t !m IS'
It iSii Sc
B
'>
tiiliiJ), '» •
Morris, Claire Trevor, Frank McHugh. Thi '!l^ll»!l«^
g^
good old-timer surely brings in the cus «li..»-.
"Uffi »:,'
tomers, and they ate it up. It is "meller
dramrner" at its vei-y best. Played Pri„ Sal
«
w,j„,^^
Weather: Good.—Frank Sabin, Majestic, EU «,.,
I-l
**
reka, Mont. Small town.
Younger Brothers, The (WB)—Wayne Moi
ris, Janis Paige, Bruce Bennett. Our aud) )n
«i tti
ence never seems to tire of these supei
Technicolor westerns, and I can't say thf
I blame them, for I too like them best aft<
seeing other movies that do nothing but tal
My people want action, not talk. We di
good business on this one and it was we
liked by all who saw it. Played Wed., Thun __
Fri., Sat.—W. A. Collins, De Soto, De Sot|
Mo. Small town.
j
itWiFiaMHIi
;"'
i ''"islnp":' '
BOXOrnCE BookinGuide :: July 30, 194
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kriMS
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'
Spiritualist)
tofflers
Alphabetical Picture Guide Index and
REVIEW DIGEST
Dfflplele
s«tt,
Hi
Xtt
is
£1
)JAbbott & Costello Meet Frankenstein
(83) U-l
ltd
By dayi (^Accused, The (100) Para.
* «i«it, E,. ^Act af Violence (S2) MGM
j] Adventure in Baltimore (89) RKO.
)j Adventures of Don Juan (110) WB.
9( Adventures of Gallant Bess (73) EL.
T,. 10, Affairs of a Rogue. The (95) Col...
:,: lO: Africa Screams (79) U
O'Aoainst the Wind (88) EL
..:lO;Air Hostess (51) Col
:lO\Alias Nick Beal (93) Para
.X). Alimony (72) EL
; lOAIi Over the Town (88) U-l
Z, L jl
((Apartment for Peggy (96) 20-Fox
1^. y ,?f
t. m.
-flKa
Daiis,
wr. His is a ja
4-24-48
.
9-18-48
JAppointment With Murder (67) FC 10-16-48
Arctic Fury (61) Plymouth.
6-18-49
;Argyle Secrets, The(63) FC.
Arkansas Swing (65) Col..
7-24-48
;Arson, Inc. (64) SG
5-21-49
I ccolcal tu ii
Babe Ruth Story, The (107) Mono. 7-31-48
So; Tm lOUld
Bad Boy (87) Mono
1-22-49
Ii!*! Wed. fc_. Badmen of Tombstone (74) Mono U-18-48
Wbatle?,Oii;.Ge|lB,j Sister (90) u-i
6-12-48
KBarkleys of Broadway, The (110)
4-16-49
WB'-JatsCais i
MGM
!^ ni5 is a ^1 It Beautiful Blonde From Bashful Bend, The
!U ay records (77)
's j
20-fox
5-28-49
±; mid OE on t(
(Behind Locked Doors (61) EL 9-18-48
rjth eniM Belle Starr's Daughter (87) 20-Fox 10-30-48
i: 0',lier
Betrayal, The (183) Astor... 8-28-48
jfMttlmordilll
!>
im Beyond
J
Glory (82) Para.
6-19-48
lb-Big Cat, The (75) EL ^
5- 7-49
lOiBig Jack (85) MGM
4- 9-49
Jo. Big Sombrero, The (78) Col
4-16-49
Big Steal, The (71) RKO
6-18-49
IP'
5-22-48
( Big Town Scandar (62) Para
VM iWB'-D« Black Arrow, The (76) Col
7-10-48
Dec Defort, Tiiii Black Bart (SO) U-l
2- 7-48
I; to conedy
We had fan b*
•'. :.ciit
;-.,.,}. a'
1&'
WB'-8f---
''
rislii. I'
-;-:: Fji
IB '«
It
Black Eagle, the Story of a Horse
(76) Col
Blanche Fury (93) EL
Blind Goddess, The (SS) U-l
Blonde Ice (73) FC
Blondie's Big Deal (60) Col
Blondie's Secret (68) Col
Blood on the Moon (88) RKO
iU3i-Ji
Blue Lagoon, The (105) U-l
,S, Bodyguard (62) RKO
is
'men
;tC Bomba, the Jungle Boy (71) Mono..
'ft Boston Blackie's Chinese Venture
I: (57) Col
« Boy With Green Hair, The (82) RKO
lOA Bride of Vengeance (92) Para
iribe. The (98) MGM
Broken Journey (89) EL
Brothers, The (90) U-l
Brothers in the Saddle (60) RKO..
Bungalow 13 (65) 20-Fox
3 Calamity Jane and Sam Bass
"ol'fdFTi
iSlt"'"'
>i
ibnadian Pacific (97) 20-Fox
in iCanterbury Tale, A (93) EL
"»''*"""
,«Bi-Wiyi>'
(•) u-l
Oillll ibught (88) MGM
:,. *
jBdlt
:':
Challenge of the Range (56) Col. .
'^Champion (100) UA
S, Checkered Coat, The (67) 20-Fox.
Chicken Every Sunday (94) 20-Fox.
City Across the River (91) U-l . .
7- 3-48
11-20-48
12-25-48
3-26-49
12-25-48
7-31-48
2-19-49
5- 7-49
6- 4-49
7-23-49
1-22-49
7- 2-49
6-11-49
.
S.Amazina Mr. X, The (Formerly The
•-•*-. Ucou, £i (79) EL
8- 7-48
" |i Amazon Quest (70) FC
5-28-49
»B'-Jaie te "*" *'' °' ""''"' *"" "'
9- 4-48
•f*"''! "" *•" A"!^"
BttlOll W h
(86) Hep 12-25-48
10-30-48
7-16-49
6- 4-49
9- 4-48
9-18-48
7- 9-49
. 5-22-48
. 3-26-49
12- 4-48
,11-13-48
9- 4-48
3- 5-49
3-26-49
11-20-48
4- 2-49
2-12-49
6-11-49
5-22-48
3- 5-49
6-11-49
2-26-49
2-12-49
2-19-49
3-19-49
8- 7-48
12-18-48
3- 5-49
+
-f
+
H-
H-
+
+ ±
+
+ =
+ ±
+ ±
+ ±
+ -f
+
+ +
++
++
-f +
++
-t-
+1-
-t-
+
+
+
+
++
+t
H-
+ +
+
-f ++ # + ±
± ± ± +
H
+ + +
H- +f
+
+ ±
+ ±
+
H-
7+2-
10+2-
7+2-
8+2-
9+1-
8+6-
3+*-
6+1-
4+2-
4+4-
10+2-
4+6-
6+5-
6+4-
4+5-
R+
5+4—
2+7-
5+2-
+ 8+1-
++ 12+
- 4+5-
4+2-
4+2-
2+2-
± 5+3-

++ Very Good; + Good; - Fair; — Poor; = Very Poor. In the summary H is rated as 2 pluses; — as 2 minuses.
I
. 5 J SB
a. P £ Q c
1038 Frontier Investioator (60) Rep 5-21-49
G
979 Gallant Blade, The (81) Col 10-23-48
933 Gallant Legion, The (SS) Rep 5-29-48
1040 Gay Amioo (62) UA 5-28-49
942 Gay Intruders, The (68) 20-Fox 6-12-48
973 Gentlemen From Nowhere (66) Col... 5-15-48
1047 Girl From Jones Beach (78) WB 6-25-49
972 Girl From Manhattan, The (81) UA 9-25-48
Golden Eye, The (69) Mono
956 Good Sam (114) RKO
989 Grand Canyon Trail (67) Rep
1056 Great Dan Patch. The (94) UA...
1032 Great Gatshy, The (91) Para
1050 Great Sinner, The (110) MGM...
1017 Green Promise, The (94) RKO
GunninQ for Justice (55) Mono....
Gun Runner (56) Mono
1000 Gun Smugglers (62) R KO
H
950 Hamlet (155) U-l
990 Harpoon (81) SG
986 He Walked by Night (80) EL
1043 Hellfire (90) Rep
1007 H wiry, the Rainmaker (64) Mono...
at
8

'^BCta
++ Very Good; + Good: — Fair; — Poor; = Very Poor. In the summary '* is rated as 2 pluses; — as 2 minuses.
g
'S
Out of the Storm (61) Rep 9-25-48
Outlaw Brand (57) Mono
Outlaw Country (60) SG

I-CAIUKE ^HART
furnished
by home office of distributor; checkup with local exchanges is recMJ
R—is review date. PG—is Picture -Guide page number. Symbol U indicates B(f
Blue Ribbon Award Winner. Symbol ® indicates color photography.
Week
Ending COLUMBIA EAGLE LION FILM CLASSICS M-G-M MONOGRAM PARAMOUNT RKO
Oct
30
Nov
6
Nov
13
Nov
20
Nov
27
Dec
4
Dec
11
Dec
18
Dec
25
Jan
1
Jon
8
Jan
15
Jan
22
Jon
29
Feb
5
Feb
12
Feb
19
Feb
26
Mar
5
Mar
12
Mar
19
Mar
26
Apr
2
(98) Drama 129
©THE LOVES OF CARMEN
Rita Hayworth-Glerai Pord
Ron Kandell-Victor Jory
H—Aug. 21—P0-9ei
m (79) Outd'r-Dr 130
©THE UNTAMED BREED
Sonny Tufrs—B. Brltton
George "Gabby" Hayes
R—Oct. 23—PO-979
53 (75) Drama 119
LEATHER GLOVES
Cameron Mitcbell-V. Orey
Jane Nigh-Sam Levene
R—Nov. 13—PO-985
@ (66) Drama
RACING LUCK
Gloria Henry-S. Clements
David Bruce
R—Nov. 6—PO-983
31 (89) Com-Fantasy 131
©The Return of October
(81) Melodrama 132
©THE GALLANT BLADE
Larry Parks-M. Chapman
ag (85) Comedy 907
LETS LIVE A LITTLE
Hedy Lamarr-R. Cummings
Anna Sten-Robert Shayne
R—Oct. 30—PG-981
118 (73) Act-Dr 90S
Million Dollar Weekend
G. Raymond-Stephanie Paull
Francis Lederer-Patricla Shay
R—Oct. 16—PG-977
(80) Melodrama 910
HE WALKED BY NIGHT
Richard Basehart-Scott Brady
Roy Roberts-Whit Bissell
R—Nov. 13—PO-98e
E] (54) Western 167
QUICK ON THE TRIGGER
Charles Starrett
Smiley Bumette
Helen Parrish
(99) West-M'drama 133 m (71) Melodrama 911
©The Man From Colorado PAROLE, INC.
Glenn Ford-WilUam Holdcn Michael O'Shea-Turhan Bey
Ellen Drew
Evelyn Ankers-M. Whalen
R—Nov. 20—PO-988 R—Jan. 15—PG-1003
(73) Outd'r-Dr 134 S (60) Drama 909
JUNGLE JIM
The Strange Mrs. Crane
Johnny WelssmuUer
Marjorie Lord-Robert Shayne
51 (61) Act-Mus 151 Ruth Brady-Pierre Watkin
Smoky Mountain Melody R—Oct. 30—PO-981
S (68) Comedy
BLONDIE'S SECRET
Penny Slngletoo
Arthur Lake
R— Dec. 4—PO-991
(79) Drama
SHOCKPROOF
Cornel Wilde-P. Knight
John Baragrey
R-Jan. 16—PO-1003
(75) Drama 13
THE DARK PAST
William Holden-Nlna Foch
Lee J. Cobb-Adele Jergens
B—Jan. 1—PG-1000
(79) Western 181
LOADED PISTOLS
Gene Autry-Champlon
Barbara Britton-Chlll Wills
R—Jan. 8—PQ-1001
15 (67) Mystery
©APPOINTMENT WITH
MURDER
John Calvert-Lyle Talbot
R--Oct. 16—PG-978
(71) Documentary 905
©THE SECRET UXND
Commentators
R. Montgomery-R. Taylor
R—Aug. 28—PG-96S
Jl (57) Western
OUTLAW BRAND
Jimmy Wakely
Christine
Larson
4764 (92)
STATION WEST
Diclc Powell-JaiiiJ
Agnes Moorebei
R—Sept. 4 f
(U (83) Drama 4804
SEALED VERDICT
R.iy MUland-Florence Marly
Broderick Oawford-John Holt
R—Sept. 11—PO-967
Special
IS (110) Mil
©A SONG IS I
Danny Kaye-Vlil
R—Aug.
28— if
H (96) Comedy 904 (r (55) Western 4755
NO MINOR VICES GUNNING FOR JUSTICE
Dana Andrews-Lllli Palmer Johnny Macli Bro\
Jane Wyatt-Louis Jourdan BvebTi Finley
R—Oct. 9—PG-976
Raymond Hatton
H (101) Comedy 4805
Miss Tatlock's Millions
John Lund-Wanda Hendrlx
B. Fitzgerald-M. Woolley
R—Sept. 18—PG-970
51 (125) Drama 906 13 (56) Western 4768 m (88) W(|
y©The Three Musketeers COURTIN' TROUBLE
BLOOD ON TH|
Lana Turner-Gene Kelly Jimmy Wakely
R. Mltchum-B.
June Allyson-Van Heflin
R—Oct. 16—PG-978
(97) Drama 909
©Hills of Home (Also Dan
ger in the Hills)
Tom Drake—Janet Lelgb
R—Oct. 9—Pa-976
Cannonball"
Taylor
M (80) Cost-Di 4725
KIDNAPPED
R. McDowall-Sue England
Dan O'Herllhy-R. Winters
R—Sept. 18—PG-969
[5] (51) Western 4851
HIDDEN DANGER
Johnny Mack Brown
Raymond Hatton
@ (66) Comedy 4805
JIGGS AND MAGGIE
IN COURT
Joe Yule-Renle Riano
R—Dec. 4—PG-991
1071 @ (61) Mystery 4823
The Feathefed Serpent
Roland Winters
Keye Luke
R—June 11—PO-1043
\S (81) Drama AA12
m (82) Com-Dr 912
AN OLD-FASHIONED GIRL
Gloria Jean-Jimmy Lydon
Frances Rafferty-J. Hubbard
R—Dec. 18—PO-996
Jl (69) Melodrama
THE JUDGE
Milburn Stone
[Catherine DeMllle
ID (56) Western 166
Challenge of the Range
(Siarles Starrett
Smiley Burnette
Paula Raymond
m (61) Musical 114
UDIES OF THE CHORUS
Adele Jergens-M. Monroe
Rand Brooks
R—Jan. 22—PG-1005
(81) Com-Dr 137 51 (93) Drama 919 m (76) Drama
SLIGHTLY FRENCH ©BLANCHE FURY ©STATE DEPARTMENT,
D. Lamour-Don Ameche V. Hobson-S. Granger
FILE 649
J. Carter-W. Parker
Walter Fitzgerald
William Lundigan
R—Feb, 12—PG-1010 R—Sept. 18—PG-969 R—Mar. 5—PG-1016
(77) Jungle-Dr 138 S (59) Western 953
SONG OF INDIA
©RIDE, RYDER, RIDE
Sabu-Gail Russell
Jim Bannon
(95) Drama 139 Little Brown Jug
The Affairs of a Rogue R—Mar. 12—PG-1017
HI (57) Mystery
BOSTON BLACKIE'S
CHINESE VENTURE
(tester Morris-Maylia
R—Mar. 26—PG-1021
Bl (60) Comedy 108
BLONDIE'S BIG DEAL
P. Sincleton-Arthur Lake
Larry Simms-Marjorle Kent
R—Mar
26—PG-1021
13] (68) Mus-Com
MANHATTAN ANGEL
fliorla Jean-Ross Ford
Patricia White
It—Nov. 20—PO-988
a
122 (U (85) Outd'r-Dr 925 S) (77) Drama
©Red Stallion in the Rockies ALASKA PATROL
.Arthur Franz-Jean Heather Richard Travis
Jim Davis-Red Stallion Helen Westcott
R—Mar. 19—PO-1019
116
(7S) Western 182
©THE BIG SOMSRERO
Gene Autry-EIena Verdugo
(78) Drama 140
THE WALKING
HILLS
(lOOl Dr.ima 141
KNOCK ON ANY DOOR
II. Bot:art-John Derek
G. Macre.Tdv-AUene Roberts
R— Fob. 26—PG-1013
51 (75) Com-Fant 923'
MIRANDA
Glynis Johns-Griffith Jones
Google Wilhers-J. McCallum
R—Jan. 15—PG-1003
H (88) Melodrama 941
It Always Rains on Sunday
Google Withers-Jack Warner
John McCallum
R—M.ir. 12—PG-1017
H (70) drama
AMAZON QUEST
Tom Neal
Carol Mathews
T) (76) Drama
©DAUGHTER OF
THE WEST
Philip Reed
R—Apr, 2—PG-1023-A
m (100) Musical 913
©THE KISSING BANDIT
Frank Sinatra-K. Grayson
C. (Siarlsse-J. Carrol Nalsh
R—Nov. 20—PO-988
E) (60) Drama 4806
DISASTER
Richard Denning-T. Marshall
Will Wright-Jack Lambert
R—Oct. 23—PG-980
m (91) Com-West 4807
©THE PALEFACE
Bob Hope-Jane Russell
R. Armstrong-John Litel
R—Oct. 23—PG-980
Robert Preston-'H
R—Nov. 13—
m (64) wa
INDIAN AGENII
Tim Holt-Noalil
Richard Martin [
R—Nov. 13— P|
19 (85) Col
Every Girl Shoull
Gary Grant-Bet«|
Franchot Tone
R—Nov. 20— P|
R. Osterlob-J. Compton
R—Jan. 1—PG-999
m (56) Western 4861
(68^ Drama 4809
DYNAMItE
William Gargan-V. Welles
R. Crane-I. Bacon
R—Nov. -20—PG-988
g (84) Drama 4810
MY OWN TRUE LOVE
Phyllis Calvert-M. Douglas
fume
t-ki-K
R—Jan. 22— P' t HKlUt S
GUN RUNNER
Jimmy Wakely
Cannonball Taylor
Wanda Hendrlx-Blnnle Barnes
Noel NclU
R—Dec. 11—PG-994
B) (82) Drama
m (85)
ACT OF VIOLENCE
A WOMAN'S
Van Heflin-Robert Ryan
Maureen O'H
Janet Leigh-Mary Astor
Gloria Grahame
R—Dec. 26—PG-997
R—Feb. 12—1
(111) War Drama 915 S (64) Comedv 4830 (g (89) Super-West 4811 d] (60) Wi
COMMAND DECISION HENRY, THE RAINMAKER ©WHISPERING SMITH Brothers in the
Clark Oable-W. Pidgeon W. Tracy-R. Walburn
Alan Ladd-Robert Preston Tim Holt-Rlcha
V. Johnson-Brian Donlevy Walter Catlett-Mary Stuart Donald Crlsp-B. Marshall Steve Brodie
R—Dec. 25—PG-997 R—J.in. 29—PG-1007 R—Dec. 11—PG-994 R—Mar. 5—PC
(93) Drama 916 a (87) Drama AA15
©THE SUN COMES UP BAD BOY
MacDonald-Uoyd Nolan Lloyd Nolan-Audie Murphy
C. Jarman jr. -Lassie g (54) Western 4852
R—Jan 8—PO-1002 LAW OF THE WEST
[g (98) Melodrama 917
THE BRIBE
Robert Taylor-Ava Gardner
R—Feb. 12—PG-1010
C. Laughton-John Hodlak
H (93) Drama 48
ALIAS NICK BEAL
Audrey Totter- T. Mitchell
(119) Musical «1«
(62) Wd
©WORDS AND MUSIC STRIKE IT RICH
GUN SMUGGLE]
Judy Garland-Gene Kelly Rod Cameron
Tim Holt-Rtclnl
Mickey Rooney
Bonita Granville
Martha Hyer-(
R-^Dec. 11-P0-W4 R—Nov. 27—PG-989
R—Jan. 1—PO
[U (66) Comedy 4727 [H (82) Fa|
TROUBLE MAKERS
y©The BoyV
Leo Gorcey
Pat O'Brien-H i-Ratl
Bowery Boys
Dean Stockwell J
R—Nov. 20—Pi
a (108) Super-West 911 (3 (57) Western H (100) Drama 4808 m (82) Cc
©3 GODFATHERS CRASHING THRU
THE ACCUSED
y©So Dear U
WajTie-Harry Carey jr. Whip Wilson
L. Young-R. Cummings Burl Ives-Beulll
Armendariz-Ward Bond Andy Clyde
W. Corey-Sam Jaffe
Bobby DriscoU-
R—Dec. 4—PO-992
R—Nov. 20—PG-987 R— Dec. 11—1
(88) Drama 912 a (74) Western AAll
m (82) F»
PICCADILLY INCIDENT BADMEN OF TOMBSTONE
Tarzan's Magic
Anna Neagle-M. Wilding Barry Sullivan
Lex Barker
Reginald Owen-M. Laurence Marjorie Re>Tiolds
Brenda Joyce
R—Feb. 7—PG-897 R—Dec. 18—PO-995
(67) M'drama '4829
INCIDENT
W. Dougla5-Jane Frazee
George Macready
R—Jan. 22—PO-1002
S) (66) Drama 4803
(102) D
Joe Palooka in the Big Fight
ENCHANTMENT
loe Kirkwood
David Niven-Tei
Leon Errol
Evelyn Keys-F.
R—Feb. 26—PG-1014
R—Dec. 11—
!1 (54) Western 4862 S (94)
GUN LAW JUSTICE
THE GREEN
Jimmy Wakely
Robert Paige
Cannonball Taylor
Walter Brenni
R—Mar. 12—;
(79) Drama 919||g (71) Melodrama 4806
(63) Mdi
FORCE OF EVIL
Bomba, the Jungle Boy
THE CLAY PII
lohn Garfield-B. Pearson Johnny Sheffield
Bill Williams-^
Thomas Gomez-Marie Windsor Peggy Ann Garner
Richard Qnlnei
R—Jan. 1—PG-999 R—Mar. 5—PG-1016
R—Feb. 19—1
U (93) Mus-Com 921, (a (110) Melodrama 4821 T] (103) Super-West 4815 m (72) I
©TAKE ME OUT TO TEMPTATION HARBOR ©EL PASO
THE SET-UP
THE BALL GAME Simone Simon-Robert Newton John Payne-Gail Russell Robert Ryan-Ai
Frank Sinatra-E. Williams R—Mar. 19—PG-1020
S. Hayden-"Gnbhv" H.iyes Georce Tnhlas-
R—Mar- 12—PG-1018
R—Mar. 12—PG-1018 R—Mar. 26—1
BOXOFHCE BookinGuide^ " July 30»
,

I
"
UNIV.-INT'L
lA
PUBLIC
M'drama 713 §1 (69) Documentary 4803 (95) Melodrama 841
i SCOTLAND YARD SOS SUBMARINE
CRY OF THE CITY
I!—Oct. 10— PG-977
Victor Mature-Hlchard Conte
Fred Clark-Shelley Ki-
Winters
1!—Sept. 25—PO-972
ll lis—rG-970
Drama 720 [5] (60) Weslern
THE AMAZON DEAD MAN'S GOLD
i
Lash LaKiie
I'^nzzy St. John
PG-998
Western SGI
JV IN SANTA FE
Le-Eddy Waller
intt
-^) Weslern 734
N CANYON TRAIL
r 7—PQ-989
-)) Western 862
..WES OF SONORA
' ••.:ky" Lane
. Wer
jrift
.
jj Western 721
lUNDERERS
won
Hey
,. —PG-982
-)i Mvs-Dr 851
ill FOR THREE
:':
ig-W. Douglas
hers
—PG-992
I '-ight
^•:ii:
9—PG-1007
'"'"'
-'fc Western
|ni'!i
VlF WICHI'
ilrev, |i3||.Lyn Wilde Vilde
r. —PO-1015
863
CHECK RUNNING TIME WITH LOCAL EXCHANGES
SCREEN GUILD 20TH-FOX UNITED ARTISTS
I
(87) Western 846 m (70) Drama 593 (112) Drama
Belle Starr's Daughter HIGH FURY
DULCIMER STREET
Rod Cameron-Ruth Roman Madeleine CarroII-Ian Hunter R. Attenborough-A. 81m
George Montgomery
.Michael Rennie
Fay Compton
R—Oct. 30—PG-982 R—Nov. 13—PO-985
Stephen Murray
g (931 .Mus-Dr 4805 (65) Drama 847
THE MOZART STORY BUNGALOW 13
Hans Holt-Winnie Markus Tom Conway
Irene von Mevdendorff M. Hamilton
n—Nov. 27—PG-990 Richard Oomwell
S (84) Western 4806
(77) Mus-Com 683
Last of the Wild Horses
The Countess of Monte Cristo
•lames Ellison-Jiuie Frazee
Sonja Henie-Olga San Juan
Marv Beth Hushes
I!— Dec. 18— PG-995
a (62) Act-Dr 4809
THUNDER IN THE PINES
George Reeves-Ralph Byrd
(ireg McClure
Lyie Talbot
m (58) Drama 4813
HIGHWAY 13
Robert Lowery-Pamela Blake
Michael Whalen-Dan Seymour
R—Jan. 1—PG-1000
, 595
(95) Drama 844 m (941 Comedy
ROAD HOUSE
MY DEAR SECRETARY
Ida Lupino-Cornel Wlldc Laraine Day-KIrk Douglas
li. Widmark-Celeste Holm Keenan Wynn-Helen Walker
R—Oct. 2— PG-974 R—Sept. 11—PO-968
(98) Mus-Com 845
©WHEN MY BABY SMILES
AT ME
Betty Grablc-D.an Dalley
R—Nov. 13—PG-9S6
(70) War Drama 848
JUNGLE PATROL
Kristine Miller-Mickey Knox
Arthur Franz-Gene Reynolds
R—Sept. 25—PO-972
(105) Com-Fantasy 850
UNFAITHFULLY YOURS
Rex Harrison-Limla Darnell
B. Lawrence-Rudy Vallee
R—Oct.
9—PG-97e
WARNER BROS.
HO (62) Oufr-Dr 4810 (100) Super-West 849
574 (77) Comedy 684
SHEP COMES HOME YELLOW SKY
MEXICAN HAYRIDE
Robert Lowery-RIargla Dean Gregory Peck-Anne Baxter Maria Montez-Dennis 0' Keefe Bud. Abbott-Lou Costello
Billy Klmbley
Richard Widmark-R. Arthur Jean-Pierre Aumont
Virginia Grey-Luba Malina
R—.Ian. 8—PO-lOOl R—Nov. 27—PG-990 R—Dec. 25—PG-998 R—Dec. 11—PG-994
II (60) Western 4811 (63) Melodrama 851
(76) Adv-Dr 635 (75) Drama 809
FRONTIER REVENGE TROUBLE PREFERRED
BUSH CHRISTMAS THE DECISION OF
Lash LaRue
Peggy Knudsen
Cliips Rafferty-Helen Grieve CHRISTOPHER BLAKE
Fuzzy St. John
Charles Russell
John Fernside
AIe.':is Smith-R. Douglas
Lynn Roberts
Nicky Yardley
R— Dec. 4—PG-992
Mus-West a (60) Western 4812 (108) Drama 90
(100) Comedy 685 El (90) Musical 810
R FRONTIER OUTLAW COUNTRY (ITHE SNAKE PIT
You Gotta Stay Happy ©One Sunday Afternoon
Lash LaRue
Olivia DeHavilland-Leo Genn
Joan Fontaine-Jimmy Stewart Dennis Morgan-D. Malone
Fuzzy St. John
Mark Stevens-Celeste Holm
Eddie Albert-Roland Young Don DeFore-Janis Paige
•PG-10117
R—Nov. 13—PG-986
R—Nov. 6—PO-984 R—Dec. 18—PG-995
Drama so;
WTHE YUKON
'Wic-Myrna Dell
[a (60) Western 4815
SON OF A BAD MAN
Lash LaRue
Fuzzy St. John
(82) Comedy 902
THAT WONDERFUL URGE
Tyrone Power-Gene Tierney
R. Gardiner-Arleen Whalen
R—Nov. 27—PG-990
(102) Drama 903
THIS WAS A WOMAN
Sonia Dresdel-B. White
W. Fltzgerald-C. Raymond
R—Jan. 8—PO-1002
(103) Drama 906
A Letter to Three Wives
Jeanne Crain-Llnda Darnell
.\nn Sothern-Kirk Douglas
R—Dec. 11—PG-993
(94) Comedy 907
Chicken Every Sunday
Dan Dailey-(?eleste Holm
Colleen Townsend-A. Young
R—Dec. 18—PG-996
(69) Comedy 912
MISS MINK OF 1949
Jimmy Lydon-Lols Collier
Richard Lane
R—July 2.3—PG-1055
(811 Comedy 911
©Mother Is a Freshman
Loretta Young-Van Johnson
Rudy Vallee-B. Lawrence
R—Mar. 5—PG-1016
(86) Comedy 599
JUST WILLIAM'S LUCK
Leslie Bradley-Garry Marsh
Jane Welsh-William Grabam
R—Dec. 18—PG-996
01 (83) Drama
SIREN OF ATLANTIS
(79) Melodrama 681
Kiss the Brood Off My Hands
(Also The Unafraid)
Burt Lancaster-.loan Fontaine
R—Oct. 18— PG-n7S
(86) Melodrama 682 (97) Comedy 805
ROGUES' REGIMENT JUNE BRIDE
Dick Powell-Marta Toren Bette Davis-R. Montgomery
Vincent Price-S. McNally Fay Bainter-Betty Lynn
R—Oct. 9—PG-975 R—Oct. 23—PG-979
HJ (60) Western 600 (90) Drama 686
VALIANT HOMBRE AN ACT OF MURDER
Duncan Renaldo-L. Carrlllo Fredric March-E. O'Brien
John Utel-B. BiUingsIey Florence Eldridge-G. Brooks
R—Jan. 8—PG-1001 R—Sept, 4—PG-965
a (99) Com-Dr 601
THE LUCKY STIFF
D. Lamour-Brian Donlevy
Claire Trevor
R—Jan, 29—PG-1008
(83) Mystery 602
COVER-UP
W. Bendix-Dennis O'Keefe
Michael Kirby
R—Nov. 6—PG-984
gl (94) War-Dr 806
©FIGHTER SQUADRON
Edmond O'Brien-Robert Stack
John Rodney-Henry Hull
R—Nov. 27—PG-989
311 (91) Drama 811
WHIPLASH
Dane Clark-AlexIs Smith
Zacbary Scott-Eve Arden
R—Dec. 25—PO-998
(94) Com-Dr 68
THE FIGHTING O'FLYNN
Douglas Fairbanks jr.
Helena Carter-R. Greene
R—Jan. 15—PG-1004
H (87) Drama 688 (86) Drama 813
CRISS CROSS
FLAXY MARTIN
B. Lancaster-Y. DeCarlo Virginia Mayo-Z. Scott
D. Duryea-S. McNally Dorothy Malone-T. D'Andrea
R—Jan. 22—PG-1005 R—.Ian 22—PO-1006
(81) West-Dr 4814 (93) Melodrama 909
SHOT JESSE JAMES A Man About the House
Preston Foster-B. Britton Kieron Moore-M. Johnston
John Ireland-Reed Hadley Dulcle Gray G. Mlddleton Barbara Britton-Art Baker
Feb. 12—PG-1009 R—Jan. 29—PG-1008 R—Feb. 26—PG-1014
a (60) Western 4816
(90) Comedy 689
Son of Billy the Kid
FAMILY HONEYMOON
Lasb LaRue
C. Colbert-Fred MacMurray
Fuzzy St. John
Rita Jehnson-W. Daniels
R— Dec. 18—PG-995
m (67) Western 4817 (120) Drama 910 E] (71) Mystery 603
RIMFIRE
Down to the Sea in Ships JIGSAW
J. Millican-Mary Beth Hughes L. Barryinore-R. Widmark Franchot Tone-Jean Wallace
Reed Hadley
Dean Stockwell
M. Lawrence-M. McCormick
R— .\ug. 2—PG-1024-A |R—Feb. 19—PG-1012 R—Mar. 19—PG-1019
(H (111) Drama 605
IMPACT
Brian Donlevy-EUa Raines
Helen Walker
R—Mar. 26—PG-1021
a (87) Comedy 690
THE LIFE OF RILEY
W. Bendix-R. DeCamp
James Gleason-Beulah Bondl
R—Feb. 12—PG-1009
(82) Outd'r-Dr 691
©RED CANYON
Ann Blyth-George Brent
Howard Duff-E. Buchanan
B—^eb. 12—PG-1009
la (110) Melodrama 812
©Adventures of Don Juan
Errol Flynn-V. Llndfors
Robert Douglas-AIan Hale
R—Dec. 25—PG-998
SI (96) Comedy 814
JOHN LOVES MARY
R. Reagan-Jack Carson
W. Morris-Edward Arnold
B—Jan. 29—PG-1008
m (88) Hlst-Dr 816
©SOUTH OF ST. LOUIS
Joel McCrea-AIexis Smith
Zacbary Scott-D. Malone
R—Feb. 19—PG-1011
5§ (87) Comedy 816
A KISS IN THE DARK
David Niven-Jane Wyman
Victor Moore-WajTie Morris
R—Mar. 5—PG-1016
[g (77) Melodrama 81
HOMICIDE
Robert Douglas-H. Westcott
Robert Alda-Monte Blue
R—Mar. 12—PG-1018
FEATURE CHART
O*^
<
IE
B
O
U
u
E
MISCELLANEOUS
.Mar. ID (72) Western
RIO GRANDE
Sunset Carson-Evohn Keyes
June B (72) Western
©STALLION CANYON
Ken Kurtl.s
July Q] (66) Western
Trouble at Melody Mesa
C. Shrun-B. King
(111) Rellg-Dr
©THE LAWTON STORY
Ginger Prince-Forest Taylor
R—Apr. 9—PG-1026
(58) Documentary
PREJUDICE
R—Mar. 12—PG-1018
REISSUES
,lan. [7] (56) Western
FRONTIERS OF '49
Wild Bill Elliott
Feb. [Tj (61) Western
MAN FROM TUMBLEWEEDS
Wild Bill Elliott
Mar. B (55) Western
IN EARLY ARIZONA
Wild Bill Elliott
Apr. Q] (58) Western
TAMING OF THE WEST
Wild Bill Elliott
May H (60) Western
Pioneers of the Frontier
WUd Bill Elliott
May (68) Melodrama
GHOSTS ON THE LOOSE
East Side Kids
May (69) Melodrama
SPOOKS RUN WILD
East Side Kids
July (65) Melodrama
BLACK DRAGONS
Bela Lugosi
July (66) Melodrama
KID DYNAMITE
East Side Kids
Mar. gl (130) Drama 985
SINCE YOU WENT AWAY
C. Colbert-J. Jones.-S. Temple
June (70) Drama 989
INTERMEZZO
Ingrid Bergman-Leslie Howard
July (..) Drama 988
REBECCA
Joan Fontaine-L. Olivier
June (118) Comedy
TALK OF THE TOWN
Gary Grant-Jean Arthur
June (77) Comedy
MORE THAN A SECRETARY
Jean Arthur-George Brent
June (130) Comedy
MR. SMITH GOES TO
WASHINGTON
Jimmy Stewart-Jean Arthur
June (69) Drama
LET US LIVE
Maureen O'Hara-Henry Fonda
June (72) Comedy
KANSAS CITY KITTY
Joan Davis
July (79) Drama
PENITENTIARY
William Connolly
July (59) Drama
WOMEN IN PRISON
W. Cahoon-S. Carlton
July (88) Drama
©RENEGADES
Larry Parks-Evelyn Keyes
July (120) Drama
PENNY SERENADE
Irene Dunne-Cary Grant
July (92) Comedy
HIS GIRL FRIDAY
Gary Grant-Rosalind Russell
July (85) Drama
DESPERADOES
Randolph Scott-Evelyn Keyes
Aug. (110) Musical
©COVER GIRL
Rita Haywortii
Aug. (97) Musical
You Were Never Lovelier
Rita Hayworth
Feb. in (77) Travelog
INDIA SPEAKS
Mar. 511 (66) Western
California Straight Ahead
John Wayne
Mar. EH (67) Drama
STORMY
Noah Beery jr.
Mar. @ (60) Drama
MOB TOWN
Dead End Kids
Mar. a (62) Drama
HIT THE ROAD
Dead End Kids
tXOFFICE BookinGuide : : July 30, 1949

.
FEATURE CHART
Week
Ending
Apr
9
Apr
16
Apr
23
Apr
30
May
7
May
14
Jul
2
Jul
9
Jul
16
Jul
23
COLUMBIA
\S (68) IJram;i 112
LIFE
RUSTY SAVES A
Ted nonaldson-Gloria Henry
B] (56) Western 16
DESERT VIGILANTE
[f§ (62) Acl-Mus 162
HOME IN SAN ANTONE
Itny Acuff-.I. Thomas
Bill Edwards
Tlie Mndernaires
S (CO) Adv-Dr
THE
MUTINEERS
Jun Ilall-Adele Jergens
George Reeves
R—Apr. 23—Pr.-1029
101
(85) Adv-Dr 142
THE UNDERCOVER MAN
Glenn Fonl-Nina Foch
.1. Whltmore-Biirry Kelley
R—Mar. 20—Pr,-in21
(106) Adv-Dr 143
WE WERE STRANGERS
.lennlfer Jones-John Garfield
Pedro Armendariz
Gilbert Roland
(72) Melodrama 144
THE LOST TRIBE
Johnny Welssmuller
Mvrna Dell-Elena Verdugo
U—May 14—PO-1036
51 (55) Western 161
LARAMIE
Charles Starrett-Fred Scars
(76) Melodrama 103
THE SECRET OF ST. IVES
Richard Ney-Vanessa Brown
Henry Daniell
R—July 2—PG-1049
d] (56) Western 162
THE BLAZING TRAIL
Charles Starrett-Fred Sears
Smiley Burnette-M. Stapp
EAGLE LION
[E (89) Drama 916
BROKEN JOURNEY
Phyllis Calvert-M. Grahame
James Donald-F. L. Sullivan
R—June n—PG-1044
m (88) Act-Dr
©TULSA
Susan Hayward-R. Preston
Pedro Armendariz
R—Mar. 26—PO-1022
(111) Drama 920
©Scott of the Antarctic
,lohn Mills-Derek Bond
H. Warrcnder-J. R. Justice
R—Apr. 16—PG-1028
a (58) Western 954
©ROLL, THUNDER, ROLL
J. Bannon-Llttle Brown Jug
Emmett Lynn-Marin Sails
R—July 16-PO-1053
(120) Com-Dr 915
QUARTET
Herraione Baddeley-C. Parker
Dick Bogarde-Mervyn Johns
R—Apr. 2—PO-1023-A
(95) Hlst-Dr 921
©SARABAND
Stewart Granger-J. Greenwood
F. Rosay-Flora Robson
R—Apr. 23—PG-1029
(75) Outd'r-Dr 928
May
©THE BIG
L. McCalllster-F.
CAT
Ann Garnei
21 Smiley Burnette-Tom Ivo Preston Foster
R—.lune 4—Pn-1041 R—May 7—PO-1033
(70) Guld'r-Mus 183 (71) Mus-Com 930
May Riders of the Whistling Pines SHAMROCK HILL
Gene Autry-Jimmy Lloyd Peggy Ryan-Ray McDonald
28 Patricia White-Champion Trudy Marshall
R—June 4—PG-1041 R—May 14—PG-1035
a (79) Musical 105 (131) Drama 990
Jun Make Believe Ballroom DUEL IN THE SUN
Jerome Courtland
(95) Mvs-Melodrama 922
4 Ruth Warrlck-Frankie Laine SLEEPING CAR TO TRIESTE
R—May 21—PG-in:!7 Jean Kent-Albert Lleven
[E (61) Mvslery 10!) (117) Drama 99]
Jun CRIME DOCTOR'S DIARY THE PARADINE CASE
Warner Baxter
(72) Drama 931
11 8. Dunne-Lois Maxwell ALIMONY
R—June 11—Pn-1043 Martha Vickers-John Beal
(90) Ilist-Dr 145 (96) Comedy 992
Jun LUST FOR GOLD
MR. BLANDINGS BUILDS
Ida Lupino-Glenn Ford
HIS DREAM HOUSE
18 Olg Young-\V. Prhice
(93) Com-Dr 959
R—May 28—PG-1039 A CAtJTERBURY TALE
(81) Drama 146 (9D) Com-Fantasy 939 a (94)
Jun JOHNNY ALLEGRO
DON'T TAKE IT TO HEART
George Raft-Nlna Foch Richard Greene-A. Drayton
25 (jeorge Macreadv-W. Geer Patricia Medlna-R. Bird
R—June 25—PG-1047 R—Jan. 29—PG-1007
Jul
30
Aug
6
Aug
13
(91) Drama 924
Mr. Perrin and Mr. Traill
David Farrar-Greta Gynt
Marius Goring-R. Huntley
R—Dec. 25—PG-997
(96) Melodrama 964
MY BROTHER'S KEEPER
Jack Warner-Jane Hylton
FILM CLASSICS
927 (B (63) Mystery
SEARCH FOR DANGER
John Calvert
Albert Dekker
Ji] (74) Comedy
THE LOVABLE CHEAT
Charles Buggies
R—Apr. 9—PG-1025
(76) Drama
C-MAN
Dean Jagger-John Carradine
Edith Atwater-Harry Landers
R—Apr. 30—PG-1032
Drama
NOT WANTED
Sally Forrest-Keefe Brasselle
Leo Penn—Dorothy Adams
R—June 25—PG-1048
CHECK RUNNING TIME WITH LOCAL EXCHANGES
M-G-M
a (88) Drama 918
CAUGHT
J. Mason-Barbara Bel Geddes
Robert Ryan-Curt Bols
R—Feb. 19— PG-1012
R. Conte-Edward Arnold
R—Apr. 9—PG-1025
O (110) Musical 92.5
U©Barkleys of Broadway
Fred Astalre-Ginger Rogers
Oscar Levant-Billie Burke
R—Apr. 16—PO-1028
m (112) Drama 926
EDWARD. MY SON
S. Tracy-Deborah Kerr
Ian Hunter-Leueen MacGrath
R—Apr. 30—PG-1031
a (94) Mus-Com 927
©NEPTUNE'S DAUGHTER
Red Skelton-E. Williams
R. Montalban-K. Wynn
R—May 21—PG-1038
(S (106) Drama 929
THE STRATTON STORY
James Stewart
June AUyson
R—May 7—PC-1034
m (102) Drama 930
ANY NUMBER CAN PLAY
Oark Gable-Alexis Smith
MONOGRAM
a (55) Western 48
TRAILS END
Johnny Mack Brown
Max Terhune-Kay Morley
Keith Richards
El (64) Mystery 4824
SKY DRAGON
Roland Wlnters-Keye Luke
Tim Ryan-Noel Nelll
R—July 23—PG-1056
PARAMOUNT
m (92) Cost-Dr 4816
BRIDE OF VENGEANCE
P. Goddard-John Lund
M. Carey-Albert Dekker
R—Apr. 2—PG-1023-A
RKO
g] (58) Western 48541
WEST OF ELDORADO
Johnny Mack Brown
Max Terhune
SIl (57) Comedy 4825
LEAVE IT TO HENRY
Raymond Walburn
Walter Catlett-Gary Gray
R—May 28—PG-1040
H (64) Comedy
HOLD THAT BABY
Leo Gorcey
Bowery Boys
4817
(D (105) Drama AA13
MY BROTHER JONATHAN
Michael Denison-Dulcie Gray
M. Carey-Mona Freeman
R—Feb. 12—PG-1010
m (96) Mystery 4817
MANHANDLED
D. Lamour-Sterllng Hayden
Dan Dtiryea-Irene Hervey
jR-Apr. 16—PG-1027
HI (88). Corn-Drama 4818
SORROWFUL JONES
Bob Hope-Lucille Ball
W. Demarest-B. Cabot
R—Apr. 16—PG-1027
«ii)i«
m (91) QmHIsa tU
THE JUDGE STHtlifmiL
Ann Sothern-A.
George Tobias
R—May 14--P
m (71)
THE BIG STEAIl
Robert Mltchuiim^
William Bendli
R—June
631 (121) Drama 922 H (77) Melodrama 4804
©LITTLE WOMEN TUNA CLIPPER
une Allyson-Peter Lawford Roddy McDowall-E. Verdugo
M. O'Brien-E. Taylor
Ruliuid Winters
R—Feb. 26—PG-1014 R—Mar. 19—PG-1020
(69) Comedy 4816 (107) Fantiisy 4814 m (89) CM
FIGHTING FOOLS ©A Connecticut Yankee in Adventure in Bll
Leo Gorcey
King Arthur's Court Robert Young-i
Bowery Boys
Ring Crosby-R. Fleming John Agar
R—July 23—PG-1056 R—Feb. 26—PG-1013 R—Mar. 26-
g (85) Com-Dr 924
BIG JACK
M. Main-Wallace Beery
S3 (60) Wei
RUSTLERS
Tim Holt-Rlchudli
Martha Hyer-St«|
R—Mar. 26-POd
H (55) Western 4863
m (75)
ACROSS THE RIO GRANDE
THE WINDOW
Jimmy Wakely
Bobby Drlscoll-
Cannonball Taylor
A. Kennedy-Ruth
Reno Browne
R—May 14—PO-Sl
iH (67) Mus-M'drama 4810 ^ (92) Super-West 4813
MISSISSIPPI RHYTHM ©STREETS OF LAREDO
Jimrole Davis-Lee White William Holden-W. Bendix
Sue England-V. A. Borg
63 (65) Drama 103
ig (66) Drama 4813
m (88) Wei
KAZAN
FORGOTTEN WOMEN
ROUGHSHOD
Stephen Dunne-Joe Sawyer
Elyse Knox-T. Lynch
R. Sterling-G,
Lois Maxwell-Zoro
George Cole-Bill Owen
W. Corey-Audrey Totter Veda Ann Borg
R—May 21—
R—July 2—PG-1049 R—Mar. 5—PG-1016
R—June 4—PG-1042 R—.luly 9--PG-1052
gl (65) Drama 115 (90) Drama 993
m (56) Western 4864 [2l (70) Drama 4819 a (93) Adv-
Law o! the Barbary Coast PORTRAIT OF JENNIE
BRAND OF FEAR
SPECIAL AGENT
MIGHTY JOE
Gloria Henry-Stephen Dunne Jennifer Jones-Joseph Gotten
a (78) West-Drama AA9 William Eythc-George Reeves Terry Moore-Ben
Adele Jergens
Ethel Barrymore
MASSACRE RIVER
Laura Elliot-Paul Valentine R. Armstrong-P.
R—July 16—PG-1054 R—Jan. 1—PG-999
Guy Madlson-Rory Calhoun R— Apr. 30— PG-1033 R—May 28—P(
(90) Western-Dr 147 (62) Documentary 944
m (102) Mus-Com 932 13 (..) Western 4842
(50) Drama
The Doolins of Oklahoma BLACK SHADOWS
©In the Good Old Summertime SHADOWS OF THE WEST
FOLLOW ME Q
Randolph Scott-John Ireland Filmed in African
Judy Garland-Van Johnson Whip Wilson
William Lundiglt f'|
(70) West-Dr 186 Congo Jungles
S. Z. Sakall-Spring Bylngton Andy Clyde
Dorothy Palrlch
RIM OF THE CANYON
R—June 25—PG-1048
R—July 9—PO*
(86) Drama
HI (97) Documentary-Drama dl (110) Drama 923 El (. .) Western 4820 (S (91) Drama 4820
ANNA LUCASTA
LOST BOUNDARIES THE GREAT SINNER TRAIL OF THE YUKON THE GREAT GATSBY
Paulette Goddard-B. Crawford
Beatrice Pearson-Mel Ferrer Gregory Peck-Ava Gardner Kirby Grant-Suzanne Dalberi Alan Ladd-Bctty Field
John Ireland-William Bishop
Susan Douglas-Richard Hylton Walter Huston
Macdonald Carey
R—July 16—PG-1054
R—July 2—PO-1050 R—July 2—PG-1050
R—Apr. 30—PG-1032
10] (60) Drama 123
(3 ( . ) Western 4855 m (115) Dralfi
LONE WOLF AND HIS LADY
RANGE JUSTICE ,
THE OUTLAW
Ron Randell-June Vincent
Johnny Mack Brown
Jane Russell-Jae
Alan Mowbray
Max Terhune
Walter Huston-1
18—PI
i;iir iU 9

I Western
I
.
CHECK RUNNING TIME WITH LOCAL EXCHANGE
FEATURE CHART
PUBLIC
go Western 831
Ct)F THE PLAINS
,ie
I
uvls
iar[!3—PG-1030
Jo" Drama
San Francisco
t mstrong '
a;e-Gary Grey
-;„) —PG-1034
)0 Drama 806
E iST BANDIT
m lllott
_
l.ine
--tb [»—PG-1011
if Ould'r-Mus
SftIA PASS
tois
lis
"JIK m Western 865
Tit INVESTIGATOR
le-Eddy WaUer
Baoft
(11—PG-1038
»« «ll|
Jim
I
rl«II
psnEK
*i Holm
Mr;,*.
•mm
'i Km*-!
Wit IH
Western
le Golden West
le
In m m
\
I
SCREEN GUILD
842 g (58) Drama
OMOO-OMOO
Hon Handell
Pedro Decordoba
R—July 9—PG-1051
20TH-FOX
(97) Hist-West 908
©CANADIAN PACIFIC
iiaiidolph Sc-ott-Jane Wyatt
J. Carrol Naish-Vlctor Jory
It—Feb. 26—PG-1013
UNITED ARTISTS
(71) Drama 905
(76) Comedy 692
CHEATED THE LAW
MA AND PA KETTLE
Tom Conway-Steve Brodle
M. MaUi-Percy Kilbride
H. Osterloli-B. BilUngsley
Richard Long-Meg Randall
R—Jan. 15—PG-1004
U—Apr. 2—PG-1024-A
gi (39) Drama 609
THE CROOKED WAY
John Payne-Ellen Drew
Sonny Tufts
R—May 14—PG-1035
(83) Comedy 913 dj (92) Drama 607 [D (91) Drama 69(
Mr. Belvedei'e Goes to College OUTPOST IN MOROCCO CITY ACROSS THE RIVER
Clifton Webb-Shirley Temple George Raft-M. Windsor S. McNaUy-8ue England
Tom Drake-Alan Young Aklm lamiroff-John Lltel P. Fernandez-rhelma Rltter
R—Apr. 9—PG-1026 R—Apr. 2—PG-1024-A R—Mar. 5—PG-1015
(79) Cost-Dr 914 H (62) Western 604 (69) Drama 695 gl (84) Drama
THE FAN
THE GAY AMIGO
ARCTIC MANHUNT NIGHT UNTO NIGHT
R. Reagan-V. Lindfors
Jeanne Crain-M. Carroll
G. Sanders-Richard Greene
R—Apr. 9—PG-1026
(64) Drama
TUCSON
Jimmy Lydon
Penny Edwards
R—June 4—PG-1041
Duncan Kenaldo-Armida
Leo Carrillo-Joe Sawyer
R—May 28—PG-1040
9UM (100) Drama 60t
CHAMPION
Kirk Douglas-M. Maxwell
.\. Kennedy-Ruth Roman
R—Mar. 19—PG-1019
m (79) Adv-Com 610
AFRICA SCREAMS
Bud Abbott-Lou Costello
Clyde Beatty-Frank Buck
a—May 7—PG-1033
UNIV.-INT'L
Mikel Conrad
Carol niurston
Wally Cassell
WARNER BROS.
ag (101) Mu.'i-Com 820
©MY DREAM IS YOURS
Jack Carson-Doris Day
Lee Bowman-Eve Arden
R—Mar. 19—PG-1020
g (94) Drama 821
FLAMINGO ROAD
J. Crawford-S. Greenstreet
Z. Scott-Gladys George
R—Apr. 9—PG-1025
B. Crawford-R. DeCamp
B—Apr. 16—PG-1028
(88) Drama 904
(99) Drama 693
THE FORBIDDEN STREET
THE LADY GAMBLES
D. Andrews-M. O'llara
B. Stanwyck-S. McNally
D. S. Thorndike-D. Hart
R. Preston-Edith Barrett
R—May 7—PG-1034
R—May 14—PG-1036
Western 853
(77) Comedy 916
ai (84) Drama 698 an (94) Outd'r-Dr 824
f«jyOI!i*i OF THE TRAIL
©BEAUTIFUL BLONDE
ILLEGAL ENTRY
COLORADO TERRITORY
lie
FROM BASHFUL BEND
Howard Duff-Marta Toren Joel McCrea-Virglnia Mayo
o'ai
Betty Grable-Cesar Romero
George Brent-Gar Moore Henry HuU-D. Malone
?-ii« 11-
R—May 28—PG-1040
R—June 18— PG-1046 B—May 21—PG-1038
Outd'r-Dr 814 H (62) Drama
(87) Comedy 917 Hz] (86) Drama 612 (90) Drama 697
ONE
RINGSIDE
It Happens Every Sprino HOME OF THE BRAVE ONE WOMAN'S STORY
ron-Adrian Booth Don Barry
Ray Milland-Jean Peters Edwards-Douglas Dick Ann Todd-Qaude Rains
ennan
Tom Brown
Paul Douglas-Alan Hale jr. Lloyd Bridges-Steve Brodie Trevor Howard
R—July 28—PG-1056 R—May 14—PG- 1036 R— Apr. 30—PG-1031 R—June 4—PG-1042
|H (64) Melodrama 4819
a (61) Western
(94) Mystery 69
ARSON, INC.
DARING CABALLERO TAKE ONE FALSE S1EP
R. Lowery-Anne Gwynne
Duncan Renaldo
William Powell-M. Hunt
Marcia Mae Jones
Leo Carrillo
S. Winters-James Glea/ on
R—May 21—PG-1037
R—June 4—PG-1041
Outd'r-Dr 811
(77) Outd'r-Dr 918
(85) West-Dr 699 (3 (113) Drama 827
RE
©SAND
©CALAMITY JANE AND THE FOUNTAINHEAD
Illott-Jim Davis
Mark Stevens-Coleen Gray
SAM BASS
Gary Cooper-Patricia Neal
idsor
Rory Calhoun-Bob Patten
Yvonne Det^rlo-Howard Duff Raymond Massey-Kent Smith
11—PG-1043
R—Apr. 30—PG-1031
R—June 11—PG-1044 R—June 25—PG-1048
SI (99) Melodrama 606
TOO LATE FOR TEARS
Ltzabeth Scott-Dan Duryea
D. DeFore-Arthur Kennedy
R—Apr. 16—PG-1028
I Si
86
(101) Melodrama 919
(69) Comedy 701 M (78) Drama
OMING BANDIT
HOUSE OF STRANGERS
WOMAN HATER
GIRL FROM JONES BEACH
^ky" Lane
Richard Conte-E. G. Robinson
Stewart Granger-R. Squire Virginia Mayo-Eddie Bracken
Ml! !1^ et
Susan Hayward-Debra Paget
Edwlge FeuiUere
Ronald-Reagan-Dora Drake
R—June 18—PG-1946
R—June 25—PG-1047
Western 845 a (..) Drama 4823
& (94) Drama 611
IT RIO
SKY LINER
THE GREAT DAN PATCH
le
Richard Travis
Dennis O'Keefe
fit
Pamela Blake-R. Hudson
Gail Russell
R—July 23—PG-1056
Semidocum 11 Drama
(
(751 Melodrama 700 m (106) Musical 829
. . )
IFS..:* )!|| FURY
CALL OF THE FOREST
JOHNNY STOOL PIGEON ©LOOK FOR THE SILVER
tts-Davld Wolfe Robert Lowery
Dan Duryea-Howard Duff LINING
loper
Martha Sherrill
Shelley Winters
June Haver-Ray Bolger
lie—PG-1053
R—July 23—PG-1055 R—July 2—PG-1049
(94) Musical-Comedy 920 E] (91) Comedy 614 (105) Romance
SJ (64) Comedy 830
©YOU'RE MY EVERYTHING LOVE HAPPY
©THE BLUE LAGOON ONE UST FLING
Dan Dailey-Anne Baxter Man Bros.-Vera-Ellcn Jean Simmons
Alexis Smlth-Zachary Scott
Anne Eevere-Shari Robinson Marion Button
Donald Houston
R-^uly 9—PG-1051
R—July 9—PG-1052
Noel Purcell
[g ( . Drama 4822 (..) Drama 921
GRAND CANYON
SLATTERY'S HURRICANE
Richard Arlen
Veronica Lake-Linda Darnell
Mary Beth Hughes
Richard Wldmark
(95) Drama 922
COME TO THE STABLE
Loretta Young
Celeste Holm
) Musical
©Yes Sir, That's My Baby
Donald O'Connor
Cliarles Coburn
Gloria DeHaven
I(.
51] (105) Melodrama
BLACK MAGIC
Orson Welles-Nancy Guild
Akim Tamiroff-F. Latimore
( . . ) Comedy-Drama
ABBOTT AND COSTELLO
MEET THE KILLER
Bud Abbott-Lou Costello
Boris Karloff
( . ) Drama
.
SWORD IN THE DESERT
Marta Toren-Dana Andrews
Stephen McNally
822
gi (77) Drama 823
©The Younaer Brothers
Wayne Morris-Janis Paige
B. Bennett-G. Brooks
R—May 7—PG-1033
(. ) Drama
.
ONCE MORE MY
BJ ( . . ) Drama
DARLING ©MONTANA
Robert Montgomery-A. Blytb Errol Flynn-AlcKls Smith
Jane Cowl
S. Z. Sakall
O

SHORTS CHART
anon suojecis, iisiea oy company, in oraer oi release, nunning lune louov
title. First date is national release, second the date oi review in BOXOFFICE.
Symbol between dates is rating irom the BOXOFFICE review: H Very Good,
+ Good, — Fair, — Poor, = Very Poor. © Indicates color photography.
Columbia
Prod. No. Rel. Date Rating Rev'd
ASSORTED COMEDIES
1431 A Pinch in Time (16).. 11-11 ± 12-11
1423 Parlor, Bedroom and Wrath
(16) 1216 + 1-22
1432 He's in Aoain (16i4) 1-13 • Vt 4-16
1433 Miss in a Mess . .
(15pi) 1-20 ± 4-9
1424 Radio Riot (16) 2-10 ±
142SSunk in the Sink (16).. 3-10 -f
4-16
4-2
1434 Trapped by a Blonde
(I51/2) 4-7
1426 Microspook (16)
1435Fluno by a Flinj (16).. 512
6-9
1436 Clunked in the Clink (16) 7-13
CAN YOU TOP THIS?
1411 Can You Top This? (13). 11-18
COLOR FAVORITES
1603 The Little Match Girl
(8I/2) 11-25 It 12-11
1604 Glee Worms (71/2) 12-16
1605 A Boy and His Dog (7).. 1- 6 4-9
1606 Spring Festival (8) 3-17 4-2
±
+
1607 Indian Serinade (8) . . . 5- 5 ....
1608 Two Lazy Crows (7) 7-13
RHAPSODIES
1502 Lo, the Poor Buffal
(6I/2) 11- 4
COLOR
± 11-6
1503 Coo-Coo Bird Dog (6)... 2- 3
Grape 1504 Nutty (6) 4-14
1505 Cat-Tastrophy (6) 6-30
COMEDY FAVORITES
1443 Static in the Attic (19). 12-23 + 1-22
1444 Nothinf But Pleasure
(17; 3-31 + 4-30
1445 A Rookie's Cookie (17) . . 5-19
1446 Crazy Like a Fox (I8I/2) 6-16
COMMUNITY SINGS
5657 No. 7 Series 8 Christmas
Carols (12) Reissue. ..12- 9
1653 No. 3 It's Magic (91/2) 12-23
1664 No. 4 Bouquet of Roses
(91/2) 3-10
1655 No. 5 June in January
(10) 4-21
1656 No. 6 My Blue Heaven
(9i/2) 7-7
FILM NOVELTIES
1901 Rhapsody on Ice (9)... 12-23
FOX AND CROW
1701 Robin Hoodlum (7) 12-23
1702 Magic Fluke (7) 3-24 +
ONE-REEL SPECIAL
6-11
1552 No. 2 Candid Microphone
(IO/2) 3-3 + 5-7
1553 No. 3 Candid Microphone
(10) 8-19
SCREEN SNAPSHOTS
1853 Stars to Remember (91/2) 11-18
1854 Hollywood's Santa Claus
Lane (10) 12-23 + 1-22
1855 A Rainy Day in Hollywood
(10) 1-27 — 3-26
1856 Frank Borzage Golf
Tournament (10) 3-3 + 4-2
1857 Medals for Hollywood
Stars (91/2) 4-14
1858 Vacation at Del Mar
(10/2) 5-12
1859 Hollywood's Happy Homes
(9/2) 6-16
1860 Howdy Podner (91/2) 7-20
STOOGE COMEDIES
1404 Crime on Their Hands
(I71/2) 12- 9
1405 The Ghost Talks (16) ... 2- 3 ± 3-26
1406 Who Done ItT (16i/2> . . 3- 3 + 4-2
1407 Hokus Pokus (16) 5-5
1408 Feulin' Around (16) 7-7
THRILLS OF MUSIC
1952 Ray Eberle & Orch.
(IO/2) 11- 4 n- 6
1953 Louis Prima & Orch .(10) 12-16 + 1-22
1954 Buddy Rich & Orck
(IOI/2) 1-20 + 5-7
1955 Charlie Spivak & Orch.
(10) 3-24
1956 Frankie Carle & Orch.
(9) 4-21
VERA VAGUE LAFF TOURS
1752 Sllka Sue (lO/j) 1-20 ± 4-9
WORLD OF SPORTS
1803 Babe DIdrikson, Queen of
Sports (9) 11-25
1804 Flashing Fins (91/2) 12-23
1805 Mrs. Coif (8V2) 2-24 + 3-26
1806 Trigger Magic (10) 3-17
Lady of the Links (8).. 4-28 -f 7-23
1808 Racing Greyhounds (91/2) 5-26
1807
1809 Rasslin' Riot (SI/2) 6-23
1810 West Point Track Champions
(9) 7-27
SERIALS
1140 Bruce Gentry 2-10 +f 3-5
15 Chapters
1180 New Adventures of Batman and
Robin 5-26 + 7-23
15 Chapters
1160 Great Adventures of Wild Bill
Hickok 9-8
15 Chapters (Reissue)
Metro-Goldviryn-Mayer
Prod. No. Title Rel. Date Rating Rev'd
CARTOONS
(Technicolor)
W-939The Bear and the Hare
(7) 6-26 + 7-10
W-941 Half-Pint Pygmy (7) ... 8- 7 + 10- 9
1948-49 SEASON
W-32 Lucky Ducky (S) 10-9
W-34 The Cat That Hated People
(7) 11-20 ++ 12-18
W-36 Goggle Fishing Bear (7) 1-15 + 2-5
W-37Bad Luck Blackie (7).. 1-22 4+ 2-5
W-39 Senor Droopy (8) 4-9 + 5-28
W-41 Meet King Joe (9) 5-28 -ff 7-9
W-43 The House of Tomorrow
(7) 6-11 + 7-9
W-45 Doggone Tired (8) 7-20
FITZPATRICK TRAVELTALKS
(Technicolor)
T-914 Chicago, the Beautiful
(10) 7-17 -f- 8-14
1948-49 SEASON
T-11 Wandering Through Wales
(9) 10-16 -f U-27
T-12 Night Life in Chicago (9). U-27 + 12-18
T-13 Scholastic England (S).. 12-18 + 2-5
T-14 Ontario, Land of Lakes
(10) 2-12 + 4-2
T-15 Calling on Michigan (10) 3- 5 + 4-2
T-16 Playland of Michigan (9) 4- 9 -f 4-9
r-17 Quebec in Summertime (10) 4- 9 -j- 5-21
T-IS Roaming Through Northern
Ireland (..) 7-9
GOLD MEDAL REPRINTS
(Technicolor)
W-926T1ie Bowling Alley Cat
(8) 6-12 -f 7-10
1948-49 SEASON
W.21The Little Goldfish (8).. 11-20 + U-27
W-22 Fine Feathered Friends
(8) 1-1
W-23The Blue Danube (7) + 4-2
W-24 Sufferin' Catf (8) 6-4 ....
MARTIN BLOCK'S MUSICAL
MERRY-GO-ROUND
M-983 Ray Noble-Buddy Clark
(11) 6-26 -1- 7-10
M-9S4 Les Brown-Virginia O'Brien
(10) 7-17 ± 8-14
M-986 Art Lund, Les Brown,
Tex Beneke (10) 8-3 + 10-9
M-985 Frankie Carle & Orch.
(10) 8-28 -f 10- 9
NEWS OF THE DAY
(Released Twice Weekly)
PASSING PARADE
K-975 Souvenirs of Death
(10)
K-976 The Fabulous Fraud
(11) 8-28 + 10- 9
1948-49 SEASON
K-71The City of Little Men
(10) U-20 -f- 11-27
K-72 Annie Was a Wonder (11) 1-29 2-5
-H-
. . . 3-26 + 4-2
K-73 Stuff for Stuff (U) .
K-74 Mr. Whitney Had a Notion
(11) 5-7 -1- 5-28
K-75 Clues to Adventure (10) 6-11 -f 7-9
PETE SMITH SPECIALTIES
S-958 ©You Can't Win (9) . . . 5-29
S-959 Just Suppose (9) 7-17
S-960 Football Thrills No. 11
(9) 8-21
1948-49
S-51Why Is It? (8)
SEASON
9-U
5-52 Pigskin Skill (8) 9-18
S-53 Ice Aces (9) 11- 6
S-54 Let's Cogitate (8) 12-25
S-55 Super Cue Men (9) 1-29
S-56What 1 Want Next (8).. 2-12
S-57 Scientifiquiz (10) 4- 2
S-58 Those Good Old Days (10) 4-16
S-59 Fishing for Fun (9) 4-23
SILVER
934 Some of the Best (40)
6-19 -f 7-10
ANNIVERSARY SHORT
SPECIALS
A-1 Mighty ManhatUn (21)... 7-30 ++ 6-11
TOM 4 JERRY CARTOONS
(Technicolor)
W-940 The Truce Hurts (8)... 7-17 + B-14
1948-49 SEASON
W-31 Old Rockin' Chair Tom
(7) 9-18 + 10-16
W-33 Professor Tom (8) 10-30 + 11-27
W-35 Mouse Cleaning (7) 12-11 + 12-18
W-3S Polka Dot Puss (8) 2-26 + 4-9
W-42The Little Orphan (8).. 4-30 -H-
5-21
W-40 Hatch Up Your Troubles
(7) 5-14 + 5-a
-f-
12

' ,i
'
tl
I (17)
!
Power
! (18)
'
(20)
MOVIETONE
bWOHTS CHART
!«ni"
ton 171.
20th Century-Fox
Ki,_ Title Rel. Date Ratino Rev'd
DRIBBLE PUSS PARADE
1949 SERIES
Satisfied Saurians (9) Mar.
FEMININE WORLD
1949 SERIES
ok Talented Beauties cVyvyan
Doiiiier) (11) June
MARCH OF TIME
14, No. 12 Tlie Case of IVlrs.
Conrad (IS) July
Vi 14. No. 13 White Collar Girls
Auo-
^ u.,i VI 14, No. 14 Life Witii Grandpa
*0 lui
(19) Sept.
V! 14, No. 15 Battle for
Germany (19) Oct.
V'14 No. 16 America's New Air
(19) Nov.
^114, No. 17 Answer to Stalin
f
(19) Nov.
1/114, No. 18 Watchdojs of tbe
Mail (IS) Dec.
1949 SERIES
^1 15, No. 1 On Staje (IS) Jan.
.7.15
i
R'i"'^
tS m \ l-l
+
MOVIETONE ADVENTURES
l}' M^'g'f^ »'
.'^.'".°T".'. .... July tt
IffflOlCOMEDE iji ©Riddle of' Rhodesia (8). -July iIb1U|.,.J.1I +1 W®Bermuda (8) Auj. Mtmn m ©Desert Linhts (S) Auj. «l*»Ofl-U-l! - 3»©Portrait of the West (8) Oct. +
,
• M« QS).122t T »)©Way of the Padre« (8) Dee. +
*hll(ffl.Ml+ ] 1949 SERIES
Ubi in.... MS
1 1 ©Landscape of tlie None
; laM, (g) Jw- HI I 12 Quaint Quebec (8) April +
MmUWI WGolden Transvaal (S) May
(.5 sit Maine Sail (..) August
HTPAISEBIES SPECIALTY
3-12
+ 7-23
I**! »l Hi + |(l Synipliony of a City (11). Sept. + 10-23
.
1949 SERIES
ImOI M «M_l Struggle for Survival (9). Feb. -H '-J^
92 The Hunter (. .) August
°2»0Sf
1
tT- tt
VIS, No. 3 Wish You Were Here
(17) Mar. +
VI 15, No. 4 Report on the Atom
,
Apr.
15. No. 5 Sweden Lool

SHORTS REVIEWS Opinions on the Current Sliort Subjetts- tt^^
Goin Hollywood
Paramount (Speaking of Animals) 10 Mins.
Fair. This is a tour through Hollywood
with the main sights, not the stars but their
pets. Among the pets shown are Mary
Jane Saunders' dog, Somiy Tufts' parrot,
"Blabbermouth"; Mona Freeman's monkey,
whose name is "Orson," and the pet dog of
Ish Kabibble, the radio comic, with a haircut
just like his wacky master. It winds up with
a visit to Xavier Cugat's little pooch, Tico
Tico.
Seaweed Science
Paramount (Popular Science) 10 Mins.
Good. Another compilation of unusual
subjects. A gigantic machine, known affectionately
as Louise, combs Manhattan Beach
in southern California and retrives articles
lost in the sand; American laboratory men
are shown using chemicals to make synthetic
gems, a grounded transport plane is transformed
into an aviation school and a small
boat in a Florida waterway is used for bringing
up seaweed which is processed for scientific
research.
Top Figure Champs
(Grantland Rice Sportlight)
Paramount
10 Mins.
Good. An entertaining sports short in
Which Dick Button, OJympic and world
champion figure skater, does some dazzling
tricks on the ice. It winds up with a visit to
"Little Alps," near Lake Placid, where a
skating coach puts his 'teen-age pupils
through their paces. Some of the youngsters
look to have the makings for future Champs.
Canadian Roughriders
RKO (Sportscope) 8 Mins.
Good. Very few spectators will realize
that wild horses still roam the plains of
western Canada today, just as they did 150
years ago. Once a year, on an Indiana reservation
in Alberta, range riders conduct a
wild horse roundup. There are also some
shots of the Calgary Stampede, where the
bronco busters have a try at taming the captured
steeds, as well as a chuck wagon race
and some calf roping.
A Cold Romance
20th-Fox (Terrytoon) 7 Mins.
Fair. Another adventure of Mighty Mouse
which is more fantastic than laugh-provoking
and will prove more entertaining to the
kiddies than their elders. Up in the frozen
north. Mighty Mouse is engaged in a terrific
duel with villainous Oil Can Harry, a treacherous
cat. Lovable Little Nell, the girl mouse,
is captured by Harry but the Tarzanic Mouse
finally rescues her.
The Golden Transvaal
20th-Fox (Movietone Adventure) 8 Mins.
Good. This time the Movietone traveling
camera transports the audience to a littleknown
and seldom photographed country. In
the cities of Capetown, Pretoria and Johannesburg,
all of them very modem, we
see the bustling metropolitan 1 fe in South
Africa. There are also some interesting shots
of the famous gold mines and the short ends
with a spectacular native dance festival.
The Kitten Sitter
20th-Fox (Terrytoon) 7 Mins.
Fair. Fido's mistress decides that the dog
should be given the job of kitten sitting
while she is away from the house. The mentally
backward canine is no match for the
mischievous kittens who tease him and finally
land him into the clutches of a dogcatcher.
They then feel sorry for him and
resourcefully effect his rescue. But Fido now
seems doomed to a regular job of kitten
sitting.
Flop Goes the Weasel
Warner Bros. (Blue Ribbon Hit Parade)
7 Mins.
Very good. The so-called Wily Weasel is
flabbergasted when an egg he has stolen from
a barnyard hen for his meal suddenly hatches
out a smaU chick. The chick mistakes the
weasel for its mother and the rodent is
forced to play the game. He tries, without
success, to lure the chick into the roasting
pan.
Daredevils on Wheels
Warner Bros. (Sports Parade) 10 Mins.
Good. Motorcycle racing in the British
Isles is a major sport, judging from the
crowds that turned out for the events photographed
in this short. The film has a
number of interesting scenes shot on the
Isle of Man where one of the famous international
races, held annually, is thoroughly
covered.
Henhouse Henery
Warner Bros. (Merrie Melody) 7 Mins.
Very good. There are plenty of laughs in
this short about Henery Hawk and his efforts
to capture a fresh rooster. The rooster
makes a fool of Henery until the little hawk
gets some vei-y good advice from a dog.
Henery then traps the rooster.
Highland Games
Warner Bros. (Sports Parade) 10 Mins.
Good. An interesting series of shots showing
Scotsmen playing golf, dancing the highland
fling and holding a track meet. The
color and camera work are highly effective.
Long-Haired Hare
Warner Bros. (Bugs Bunny Special) 7 Mins.
Very good. Bugs Bunny delivers his full
quota of wisecracks and plays a number of
amusing practical jokes on an opera singer
who tries to discourage Bugs from singing.
After the opera singer wraps a harp around
Bugs' neck, the brash bunny declares war,
and the opera singer is sorry he started.
The Singing Dude
(Technicolor Special)
Warner Bros.
20 Mins.
Good. This is a reissue of an early Technicolor
two-reeler featuring Dennis Morgan
before the actor became one of Warners' top
stars. Fuzzy Knight also has a featm-ed role.
Morgan plays the part of a singing broncobuster
who is wanted for murder. He wins
a bronco-busting contest at a rodeo, cops
the prize money and turns it over to a pretty
rancher (female) who needs the cash. All
ends happily when the sheriff tells Morgan
that his victim is a hardened criminal. Morgan
is cleared.
So You Want to Be a
Muscle Man
(Joe McDoakes Comedy)
Warner Bros.
10 Mins.
Good. George O'Hanlon creates several
amusing situations as a jealous husband who
tries to become a strong man. When his \^^fe
admires Clarence Ross, winner of the Mr.
America and Mr. USA titles, O'Hanlon sends
away for a muscle-building course. This
only leads to a peck of trouble.
In the Newsreels m^^^
!(*•'
Movietone News, No. 58: President Trumari
signs housing bill; chiefs of staff meeting]
submarine rescue diving bell; Navy ROTC'
training; 2,500-pound dud bomb near hospital
in London; Munich studio fire; Princt
Charles at eight months.
News of the Day, No. 292: Troops called &[
London dock strike grows; rescue bell save
crew on sunken submarine; first intimatt
films of Prince Charlee; chiefs of staff meei
for parleys and play; German film studi(|
goes up in flames; Salt Lake gift thrilli
Japanese; kid ski star; unique swimminil
pool; Calgary stampede.
j
Paramount News, No. 95: Gay Paree cele-l
brates Bastille day; fire destroys big filn!
stage in Munich; Tokyo receives gift of ani-l;
mals from Salt Lake City; President slgniL
bill for vast building program; rare filnuf
of a futiure king.
J
Universal News, No. 266: London docll
strike; model plane: Truman—housing bill WameBo
studio fire; Piince Charles poses prettily fo;
camera; horse race; rodeo. r
Warner Pathe News, No. 97: Chiefs of staff
President Truman; Harry Warner receive
award; Pi-ince Charles; diving bell; submarine
rescues; Bastille day; Munich fire; kit
water skier; gold cup race; trotting races.
•
Movietone News, No. 59: Ti-uman at th(
Shriners diamond jubilee; Seattle plant
crash; He de France; Switzerland—two Czecl
tennis players; Jackie Robinson; premiere—
"You're My Everything"; seat-ejection bai
out; cosmic ray rockets.
News of the Day, No. 293: sho Aumen
re^
veal cosmic data; Jackie Robinson up
holds Negro loyalty to U.S.; air liner set
homes afire in fatal crash; Shriners' rallj
hears Truman warn Soviet; fish story frou,
from plane
new
at 550 M.P.H.; navy rockets
I
lenti lai
liiiilei
down imder; water ballet.
(3inki|teb
Paramount News, No. 96: Truman's speecil
follows five-hour Shriners' parade; Jacki(
Robinson testifies on Negro loyalty; airline fie Lone W(
crashes into home; France bids for return ti
see power.
Universal News, No. 267: Shriners am
Colmliiiidlll
Lions hold anftual parade; seat-ejectoiiH
rocket firing; Jackie Robinson; Dr. Bunchi)
award and India reception; airline crash an<
funeral in India; bull fighting; wild horses.
Warner Pathe News, No. 98: Parades-
Lions in New York (Shriners and Truman)
ziM loaatci
air forces bail out; Ernie Pyle plane T\Tecke(
in Seattle and navy rocket; summer fuis
Jackie Robinson; water show.
•
All American News, No. 353: Unusua
hobby furnishes home in Louisville, Ky,
youngsters of Kansas City, Kas., in secom
annual fishing rodeo; first Negro pohce o
Memphis in historical debut; New Yorli
Giants sign two Negro players; Presiden
Truman addresses Shriners' convention.
Germany—sha
Telenews Digest, No. 29A:
dow blockade; Korea—last U.S. troops leave
Washington—Martin answers Truman
Rome—the Pope blesses 100 motorcyclists
London—unexploded "blockbuster" discovere*
next door to London hospital; Montevldei
sends statue to Minnesota: California—at
force displays a new "ejection-seat"; EtM
opia—African athletes.
Telenews Digest, No. 29B: Tiuman a
Shrine meet; Argentina—Independence Day
Jackie Robinson answers Robeson; excluslw
films of secret atom meeting: union leade
Harry Bridges accused of Communism: sabo
tage derails a Tokyo railroad train: Frencl
Zone. Germany—tons of high explosive de
tonate, reduce town of P>i-uem to rubble; Popi
Pius XII addresses Berlin Catholics by radic
fs»'
14
BOXOFFICE BookinGuide :: July 30, 19$

Opinions on Current Productions; Exploitips for Selling to the Public
FEATURE REVIEWS
It's a Great Feeling F ,,r,*o.
Warner Bros. (831) 85 Minutes Rel. Aug. 20, '49
Here are those "two guys" again—Dennis Morgan and
Jack Carson—who, when in two earlier pictures their geneses
were respectively Milwaukee and Texas, garnered plenty
of chuckles and shekels. This time they are in their natural
habitat, Hollywood, which much maligned community is
treated to an all-out ribbing to background the "guys' "
collective and individual clowning. The yarn is a continuous
caravan of gags—some old, some new, all of them funny
many to the degree of hilarity. And to make the funfest
unusually acceptable to audiences there are countless other
assets: flashy Technicolor photography, catchy tunes, Doris
Day, and insert bits by virtually every star on the Warner
payroll. It all adds up to topnotch escapist entertainmeni,
just the kind that should again prove that good pictures
can still do capacity business in all bookings. Expertly
directed by David Butler.
Dennis Morgan, Doris Day. Jack Carson, Bill Goodwin, Irving
Bacon, Claire Carleton, Harlan Warde, Jacqueline DeWitt.
Madame Bovary A 'j::!
MGM (931) 114 Minutes Rel. Aug. 19, '49
About the best thing that can be said about this period
portrait of an unfaithful wife is that- the picture is faithful
to the original, to the aura, manners and morals, costumes
and dialog of that era in French history against which it is
backgrounded. Perhaps such fidelity to productional details
and the obvious magnetism of a name-weighted cast will
attract enough business to the feature's first runs—from those
who seek what they hope will be sensationally sexy—to
make initial bookings profitable. It appears probable that
subsequently the offering will encounter difficulty. The
biographing of Gustave Flaubert's lady of great ambitions
and small principles is snail-paced, sometimes confusing an^
often irritating. Performances, under heavy-handed direction
by Vincente Minnelli, are overstressed, possibly due to an
effort to make them adhere to the stage technique long
associated with pieces of its ilk.
Jennifer Jones, James Mason, Van Heflin, Louis Jourdan.
Christopher Kent, Gene Lockhart, Frank AUenby.
id Itdi
cent
,rn 1
Once More, My Darling
Univ.-Int'l (703) 92 Minutes
F
Comedy
Rel. Aug. '49
After it once gains momentum, this develops into a
lightning-paced romantic comedy in which both the situations
and dialog show more than a little brilliance. What's
more—and it will prove no hurdle in the offering's financial
path—they become just a mite naughty in spots. While
Robert Montgomery has the topline—and is entitled to an
additional bow for an efficient job of directing the picture
carried away by Ann Blyth. The feature
is
bolstered by an impressive
—acting honors
opulently
are
mounted, which fact,
supporting cast, records it as an important, high-
budget production undertaking. Montgomery, a Hollywood
attorney turned film actor, is recalled to service in army
intelligence to track down a jewel thief. In pursuit of duty he
has to make a play for' the Blyth gal, spoiled and superromantic
daughter of a tycoon. The romance turns serious
as well as hilarious.
Robert Montgomery, Ann Blyth, Jane Cowl, Lillian Randolph,
Steven Geray, John Ridgely, Roland Winters.
She Wore a Yellow Ribbon
TP
'-
Drama
(Technicolor)
RKO ( ) 103 Minutes ReL
Treated to unstinting productional values, flaming Technicolor
photography, meticulous attention to historical and
technical details and the vast know-how the industry has
developed in five decades, here nonetheless is an action
drama that reverts to the fundamentals which first ushered
in westerns as the ever-ready and always reliable wheelhorse
of escapist entertainment. Yes, it's cavalry and Indians,
but seldom, if ever, before have they been projected more
stirringly, more convincingly or more expertly. For which
accomplishment by Argosy Picture'!? credit goes to many
factors, among them a carefully '^^'tocted tough thespian
competition, a praiseworthy sjj|.j'j'„|.f^ \ breathtaking natual
backgrounds, and sterling di^ There's plenty in the
picture to more than satisfy' every film taste and it seems
inescapable that it will be a top-money attraction in every
booking. Directed by John Ford.
John Wayne, Joanne Dru, John Agar, Ben Johnson, Harry
Carey jr., Victor McLaglen, George O'Brien.
SB:
WJ";jB—
: Jiily 30,1
The Lone Woli and His Lady
F
Mystery
Drama
Columbia (123) GO Minutes Rel. Aug. 11, '49
Another in this series which carries on the traditional
reformed crook-hero type of melodrama where detectives are
confused and inclined to suspect him as the obvious thief
when the Tahara diamond is stolen. His one-time partnerbutler
supplies much of the humor as they clear themselves,
and the romantic interest is a girl reporter who is as unbelievable
as the plot, but there are several amusing angles.
In fact, this has entertaining angles that make it good program
fare in the mystery class since Ron Randell makes an
engaging "Lone Wolf" and Alan Mowbray is a favorite, in
character roles. The set of crooks af'er the diamond are
outwitted by the master crook of all, a distinguished jewel
cutter who covets the beautiful stone and conceals it in his
tools. The Lone Wolf then outwi's him and proves his own
innocence. This should not be plaved alone but has possibilities
for the lower half. lohn Hoffman directed.
Ron Randell, June Vincent, Alan Mowbray, William Frawley,
CoUette Lyons, Douglass Dumbrille, James Todd.
The Wyoming Bandit
Republic (868) 60 Minutes Rel. July 15, '49
Allan "Rocky" Lane, ready and rugged as ever, in this entry
in the venerable series of his starring gallopers, doesn't have
quite the usual amount of action into which he can sink his flying
fists and lead. An effort apparenlly was made to endow
the chapter with more s'ory values, than normally and the
bang-bang facets of the offering suffered in compensation
therefor. But to the followers of Lane's sagebrush sagas
and such followers ore legion—and in the houses where his
pictures are regularly booked, the film will serve with the
same degree of satisfaction as its predecessors. It adheres
to established policy inasmuch as the cast is exclusively
male, with no romantic or musical interludes to detract from
the main theme. Rocky again portrays a deputy marshal
and this time he has to enlist the services of a bandit to
track down a gang of more vicious outlaws. Directed by
Philip Ford.
Allan "Rocky" Lane, Eddv Waller, Trevor Bardette, Victor
Kilian, Rand Brooks, William Haade, Harold Goodwin.
1058
F
TIlis .
ilense
Savage Splendor
RKO ( ) 60 Minutes
African Adventure
(Tectinicolor)
Rel. Sept. '49
The Technicolor photogaphy, which enhances the beauty
of the jungle backgounds and adds tremendous realism to
the wild animal hunts, gives this African adventure film an
advantage over all previous pictures made about the Dark
Continent. The subject lends itself to spectacular exploitation
for the action houses and its hour-long running time
makes it ideal for the supporting spot in neighborhood theatres.
The Armand Denis-Lewis Cotlow expedition traveled
22,000 miles by car and truck and obtained a magnificent
pictorial record of strange tribes, peculiar customs and the
capture of a giraffe, a zebra, an ostrich and a dangerous rhinoceros,
among others. A visit to the pygmies shows them
to be a strange and friendly people while the Watusi tribe
is unusually tell and given to weird dances. The coronation
of a Congo king is a colorful highlight while some underwater
shots of hippos relaxing on the bottom of a clear
pool are indescribably beautiful. Narration is simple and
informative. Jay Bonafield supervised the cutting of (he film.
Daybreak
Univ.-Int'l ( )
A
81 Minutes Rel.
A grim romantic triangle which ends in tragedy for all
concerned, this is strictly art theatre fare. While Ann Todd
has developed some name draw generally, the story of
illicit love and dark doings on a British river barge is certainly
too realistic for family audiences. However, the acting
is excellent and the unusual photography and splendid
musical score will add to its appeal in class houses specializing
in Prestige Pictures product. Director Compton Bennett
has sustained the unhappy mood throughout, but the
picture suffers from some careless editing. There is considerable
suspense and -an exciting knife battle but no lighter
touches to relieve the tension. Miss Todd gives an appealing
portrayal of a pathetic dancehall girl who almost finds
happiness with a middle-aged barge owner, who, unknown
to her, is also the public executioner.
Ann Todd, Eric Portman, Maxwell Reed, Edward Rigby, Bill
Owen, Jane Hylton, Eliot Makehcmi, Margaret Withers.
BOXOFFICE July 30, 1949 1057

. . . and
. . . Lusty
. . . Striking
. . The
. . Even
. . Robert
. . The
. . Love's
. . Because
. . . Who
. . Are
. . The
. . The
. . The
. . One
. . That
. . Even
. .
^^EXPLOITIPS«'
Suggestions for Selling; Adlines for Newspaper and Progrt
SELLING ANGLES
"Once More, My Darling"
SELLING ANGLES: "It's a Great Feeling"
A jewelled pendant figures prominently in the plot. Stills
of Ann Blyth wearing tfie trinket could be planted with
jewelry stores as the centerpiece for a display of bracelets
and necklaces. Stills from a scene in which Robert Montgomery
is knocked out by a falling slot machine might be
planted effectively with banks and savings-and-loan firms,
along the lines: "Gambling doesn't pay. Invest your money
safely and securely." Set up. a contest for amateur songwriters
to write tunes using the picture's title.
/fins.
•ca)'
Many—probably most—^theatregoers have never been
inside a motion picture studio. Pitch your advertising to
them along the lines that this film gives them an opportunity
to see how a Hollywood studio functions. Capitalize on
Doris Day's popularity as a radio and recording star by
effecting tieups with music stores on her disks and sheet
music.
See that local disk jockeys are supplied with recordings
of the six new songs, including the title ballad. Many
obvious commercial tieups can be effected through the title.
CATCHLINES:
Roaring Room Only . . . Better Hurry Over . We
Guarantee the Screen Has Never Been So Happy . . . the
Fun Has Never Been So Hilarious .
in Full Swing
It's One Long, Loud Howl.
A New Laugh Team . Montgomery and Ann
Happiest Hit of the Year ... So New . . .
Blyth ... in the
So Naughty ... So Nice . . . It's Got Romance With a Smile
and Laughter With a Sigh in It.
in It . . .
CATCHLINES:
Those Two Terrific Guys . . . Dennis Morgan and Jack
Carson . Back Again . . . With a New Gal Friend . . .
Sensational Doris Day ... In the Kind of Comedy Musical
. . . That Will Make You Laugh and Sing.
Hollywood Was Never Like This . . . But You'll Laugh
Yourself Silly ... At the Amazing Antics of Dennis Morgan
and Jack Carson . Uproarious "Two Guys" . . . And
a Screen-Struck Gal Named Doris Day.
SELLING ANGLES:
"She Wore a Yellow Ribbon"
SELLING ANGLES:
"Madame Bovary"
For street ballyhoo dress a man as a cavalryman of the
'70s and have him ride about town on horseback, using
bugle calls to attract attention. His saddle bags should be
lettered with picture and theatre credits. Make over theatre
front and lobby to resemble a log fort and add decorations
such as old-time muskets, sabres, Indian head dresses, and
bows and arrows. See that your femme attendants wear
yellow fibbons as sashes or hair decorations preceding the
opening of the picture—the ribbons being imprinted with
the title.
CATCHLINES: . v
Here Is RoaringJ^^',,^*^ ^f Love and Gloiry ... In the
""
Days
of America's Flamfu*^-. ^O.., Told as Only John Ford
Can Tell It . . . Epic in ZVm i Intimate in Heart-Power
in Its Rugged Humor.
Throbbing With the Lusty
A Mighty Motion Picture . .
Laughter . Crimson Courage . . . The Anxious Hearts
... Of Gallant Soldiers Who Little Knew the Deathless
Glory ... Of Their Inspired Deeds.
SELLING ANGLES:
"Savage Splendor"
-meri.
are-
Contact bookstores and libraries for local promotions of
the classic Gustave Flaubert novel and see that displays of
the tome are studded with stills from the picture. Jennifer
Jones' elaborate wardrobe can be tied into fashion displays
at women's shops, contrasting the styles of 1850 with the
present. See if discussion of the novel and picture can be
stirred up among women's club forums and similar group.5
Remind your audience that Miss Jones is an Academy award
winner.
CATCHLINES:
You've Never Met a Woman
One Enchanted Moment .
Like
Into a Network . .
. Emma .
of
.
Deceit
Who Spun
... At
Last the Screen Dares to Tell One Woman's Story .
Could Be Any Woman's Shocking Secret.
A Literary Sensation for Nearly One Hundred Years .
Becomes a Milestone in the Screen's Dramatic History . . .
The Story of a Woman Who Was Unfaithful . to
Herself . . . Who Precipitated a Scandal That Rocked the
World.
SELLING ANGLES:
"The Lone Woli and His Lady"
The first African adventure film in Technicolor lends itself
to spectacular ballyhoo. Dress up the lobby with imitation jungle
growth and poster cutouts of wild animals or savages. A
youngster or undersized man can be blacked up and dressed
as a pygmy to attract attention in the lobby or as a walking
ballyhoo for the film. Secure endorsement of a local natural
history society and invite members to give a talk on the
merits of the film.
CATCHLINES:
The Dark Continent Is Seen in All Its Colorful Splendor for
the First Time ... All the Strangeness, Mystery and Wonder
of the African Jungles . World's Tiniest—and Friendliest—People
as Well as the Seven-Foot-Tall Watusi Tribe
Are Shown in Their Natural African Haunts.
Jewelry stores should be induced to have window displays
of diamonds, with window cards advertising the picture with
such lines as: "Diamonds^ Are Preferred by the Lone Wolf
and His Lady." Since the story is biiilt around the "famous
Tahara" diamond, try for newspaper cooperation in a feature
story about real diamonds and their histories, such as
the "Hope" diamond and legends that have grown up about
them. Also run stories about diamond mines and' the way
the stones are handled before being mounted.
CATCHLINES:
Cracking a Front-Page Diamond Robbery, the Lone Wolf
and His Lady . Cops Want to Slug Him, the Crooks
Want to Plug Him, but the Girls Want to Hug Him! . . . The
Lone Wolf Turns Reporter to Prove His Own Innocence . . .
Meet the Lone Wolf's New Partner in Love.
The First All-Color Feature Filmed Entirely in Primitive
Africa ... A Ten-Month Safari Into the Jungle With Camera
and Lasso to Photograph and Capture Wild Animal Life
Color, Dangerous Adventure.
That Irrepressible Gentleman-Adventurer Who Specializes
in Love and Larceny . of the World's Most Famous
Rogue-Heroes . . .
Suave, Good-Humored and Good-Looking,
as Adept at Stealing Hearts as When He Stole Jewels.
SELLING ANGLES:
"Daybreak"
SELLING ANGLES:
"Wyoming Bandit"
Ann Todd, who sprang to fame in "The Seventh Veil" and
has since appeaed in "So Evil, My Love," the Hollywoodmade
"The Paradine Case" and the recent "One Woman's
Story," is a good selling name generally. Eric Portman is
Ijest known to art theatre patrons through "A Canterbury
Tale," "The Corridor of Mirrors" and other J, Arthur Rank"
films. A hangman's noose or rope suspended from the ceiling
will be an inexpensive attention-getter for your lobby
or theatre front.
CATCHLINES:
The Lovely Star of "The Seventh Veil," Ann Todd, Is
Reunited With the Producer and Director of That Great Dramatic
Film . His Wife Never Suspected the Secret
of His Overnight Trips to London . . . The Shadow of the
Hangman's Noose Blighted Their Marital Happiness.
A "Dead Man" Gets His Revenge on the Man Who "Murdered"
Him ... A "Frankie and Johnnie" Romance on the
London Waterfront ... A Vivid Tale of Life Among the
Little People of the World.
'me 8
-» J-
ig m
Make up "Reward" placards for "Wyoming Dan," describing
him as the bandit who "never shot to kill." Arrange
for heralds and other material to be stuffed in western and
adventure pulp magazines. A masked "cowboy," either
walking or riding a horse and carrying picture and theatre
billing, could be used in street ballyhoo. Promote a tengallon
hat and some empty rifle shells and run a lobby
contest offering guest tickets to those who can most closely
guess the number of shells "used by 'Wyoming Dan' in a
raid."
CATCHLINES:
Join the Most Thrilling Manhunt . Ever Scorched
the Rugged West . Search Is on for Wyoming Dan
Was More Feared Than Jesse James > . . More
Daring Than the Daltons.
Wyoming Dan ... A Name That Made Men Go for Their
Guns ... But Dan Never Shot to Kill . . . Until He Joined the
Forces of Law and Order ... To Fight the Most Dangerous
Bad Men ... Of a Dangerous Country.

. «?v.
fi). .fOS S. Harwood St., Dallas, Tex. Teleiil
\h~
Spedd
'\kS: 10c par word, minimum $1.00, cash with copy. Four insertions ior price oi three.
USING DATE: Monday noon preceding publication date. Send copy and answers to
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 1, Mo. •
j- HELP WANTED
Ql!ified piujcL'lionist and sound serviceman
iJiigh school education, plus six years exile,
to teach projection and sound. Fiie-
M-eli. Salary coramensuiale with experience,
n'uni|)lete personal data and sxperience rccoiii
mail to National Theatre Institute, P. 0.
^ircit. Dallas, Tex.
P ectjonjst wanted. Must be good mainteneiaii.
sober and reliable. Furnish references.
it salary desired in first letter. Boxofflce.
i;,
O'ator, $25 per week. Noll Theatre, Betfaany,
POSITIONS WANTED
t. manager, now employed, desires change,
e theatre or chain. Expert at advertising,
iTirig grosses and expenses fur best results,
p linxofflce, 3501.
Pectionlst; all around man; sign man and
111 advertising. Prefer vvest Texas. New Mex-
.Arlzotia. Give all first letter, .lue Judkins.
6|il St., Apt. P, Richmond. Calif.
Qlifjed projectionists, capable of mirintaining
ifient. Av.tilable immediately. NTI gradus
Write, wire or phone National Theatre In-
Pr-.1731.
P ectionist, manager, or manager-operator, 28
t experience: 8 years projectionist New York
y Strictly sober, excellent references. BoxiJ
3523.
Miager, 10 years, best references, exploitation.
"•' iighly experienced in vaudeville and screen
:* prions. Family, Salary open. Boxoffice. 3525,
.Maoer, 25 years old: 6 years in first and
J)lQt
Id run houses. Good on exploitation, adver-
. i^ and house management. Single, wUl go
n.Te. Boxofflce, 3529.
^iaoer. projectionist; 6 years experience as
i; ionlst. Southern California only. Boxofflce,
PJiectionist, 5 years experience, desires per-
C't connection in south. Capable of malnri:
and repairing equipment. $50. No
-It. Boxoffice. 3530.
GENERAL EQUIPMENT—USED
Special S.O.S. Sale continues: Completely rebuilt
Holmes Educator 35mm sound pio ectors,
2,000' magazines, amplifier, speaker, lenses; single
outfit, $350; dual, $550 (formerly $6951;
many other comiilcte dual lebuilt oulfils; DeVry
.\U. $595; Simplex Standard or SP, $995; all
available on time p.iyments. Dept C. S.O.S.
Cinema Supply Corp., 602 \V. 52nd St., N. Y. 19.
Projection bulbs. GE. l.OOU-wait T20, Mogul
prelocus. C131). Brand new, $1.50 each. Supply
limited, minimum order, one dozen. .1. Epstein,
«01 Pelham Parkway, liionx 67. N. Y.
Pay cash. Pay less! DeVry transportables, complete,
like new, $575 pair: Weber Syncrofllm
portables, $435 pair; Simplex 5-|Htint pedestals
with heavy braces, pair. $135; compleie booth
with Simplex rear shutter iirojecturs. Peerless
lamphouses. KCA soundheads, amplifier, spe.iker,
etc., excellent, a real bargain at $875 What
do you need? Star Cinema Supply, 441 W. oOth
St.. New York 19.
Pair rebuilt Preddy lamps, new reflectors. One
Century 25-50 generator: both in good condition.
$150 takes all. f.o.b. Crawford. Neb. Write Isabella
Strohmeyer, 2201 S. Marion St., Denver.
Colo.
Dependable sound projection with unprecedented
economy: Complete dual DeVry XD 35mm sound
projectors with rotary sound drum and double
Plectionist wants connection. Age 45. Strictly
If steady worker. IJeferences. Prefer southern bearing intermittent movement, rebuilt, refinished,
t L. J. Bateman. 908 Court St., Ports- guaranteed: including 1000-watt Mazda lamphouses,
Va.
18" magazines, series II lenses, full set cables.
II
P,ect(onist, 25 years experience, single, sober, DeVry ND30 6L6 amplifier, binnd new 12" PM
heavy duty speaker In Bass reOex baffle. $555
i.'e. now available. Arthur Blair, 5011^
f.o.b. New York City. Paromel Co., 475 Fifth
liiinson. Oklahoma City, Okla.
Ave.. New York 17, N. Y.
Plectionist, 25 years experience aTT types
ii equipment, sober, reliable, married, pern-
job only. Available now, Boxofflce. 3528.
KIVE-IN THEATRE EQUIPMENT
C|fe-ins, Hurry! Hurry! Hurry! Order now
ii?t opened this season. Comfilete equipments
l|lng high intensty arcs, amplification, lenses,
~:j .;) (time deals Invited) : new amplifiers, 75
,;,. li$295: 150 watt. $450; burial cable. No. 14.
;. 5|)M, No, 16. $44.20 (delivered) : in-car
"^
ijrs. $15.97 pair; illuminated entrance exit
::::* n $22.50: standee speakers. $18.50: Masonlte
,,- ijee letters. 35c up. Write for 1949 catalog
l|special drive-in section. Dept. C. S.O.S.
'\ i Supply Corp., 602 W. 52nd St.. N. Y. 19.
B'e-in theatre speakers. $15 per set. Com-
Hdrive-in projection equipment, slightly used,
,',:,: J). Projection equipment for small theatre,
.,-;,. i $1,250. Also new equipment at lowest
r'. < Contact nearest office. Theatre Sup-
"
: Florence. S. C. or Henderson. Ky.
^il screen towers, prefabricated, any size,
!;d to withstand 110 mile per hour wind:
feet: $3,700 complete. Plus skilled superservice.
Fast delivery, quick erection.
m Drive-In Theatre Construction Co., P. 0,
513, Memphis. Tenn.
.llENERAL EQUIPMENT—NEW
.S. features new equipment. With cooperaf
manufacturers S.O.S. has assembled latest
fffouffl! Bmdit" equipments for theatres and drlve-lns at
of market price! Time deals and trades.
Dent. C. S. 0. S. Cinema Supply Corp..
r. 52nd St.. New York 19
ve jot plenty of values Get your free S.O.S
ated catalog showing: Illuminated directional
$3.95; projector oil, 95c gallon: film cement,
lint: automatic enclosed rewinds, $69,50;
•overs, $39,95: plastic sonndscreens, 39V.C
.: beautiful stage settings, $277.50: coin
•rs. $149.50: rectifier bulbs, 6 amp., $2.95:
ip., $4.95. Dept C. S.O.S. Cinema Supply
602 W. 52nd St., New York 19.
track's, ciir-
' machines. Send for dimension form for
Ions.
{ Fred's Theatre Service. Vina, Ala.
Iiager: Save $7 and up per case on carbons,
jour theatre supply dealer for "Phillips"
Carbon Savers.
}
complete equipment for outdoor and indoor
is. Queen Feature Service, Inc.. Blrmingi'
Ala.
,1 l.-if
i
For Sale: 400 pairs carbons for low intensity
lamp. Make offer. Cash or trade. Boxofflce,
3532.
EQUIPMENT WANTED
Wanted projector mechanisms: Simplex, Brenkeri.
Century, Motiograph and Superior. nil We
buy any of the above heads regardless of condition
if your price is right. Boxoffice. 3506.
STUDIO AND PRODUCTION
EQUIPMENT
Catalog Sturelab now being reprinted Producers,
cutters, labmen ask for yours. Over 5.000 items
you need every day. Automatic 16mm lab processor,
$1,295; Maurer professional camera. 4
lenses, tripod, magazine, syncmotor, almost new,
$3,495: MB lOOOW Solarspots. $64.50; Synchronous
tape recorders with amplification, $740;
sound and picture 16mm Ediola. $295: new 16mm
sound printers. $685; composite sound moviola.
$495: Eyemo Q turret camera, $695: stop watch
film timer. $24.75; Neumade combination
16/35mm automatic film cleaner, $350 value.
$194.50; Giant Spotlite tripods. 8' high. $9.95.
Dept. C. S.O.S. Cinema Supply Corp. 602 W.
52nd St. New York 19,
BUSINESS STIMULATORS
Comic books again avall;ible as premiums, giveaways
at your kiddy shows. Large variety latest
48-page newsstand editions. Comics Premium Co.,
412B Greenwich St., New Y'ork City.
Bingo with more action. $2.75 thousand cardf.
Also other games. Novelty Games Co., 1434 Bedford
Ave., Brooklyn, N. Y.
Theatre Managers: Something new! Dartaway.
A game of skill, legal in any state. Terms reasonable.
Pack your theatre. No theatre too big
or too small. For information, write or call
Jlmmie Stepina. Aztec Theatre. Shawnee. Kas.
Bingo die-cut cards. 75 or 100 numbers. $3
per IVI. Bingo Screen Dial $30. Any dial to suit
your condition. Premium Products, 354 W. 44th
St.. New York 18.
Giveaways, guaranteed boxoffice stimulator
bikes, combinations, refrigerators, dlnnerware. etc.
No cost to theatres. Advertising tieup. Interstate
Theatre Service, 1115 E. Armour. Kansas
City. Mo.
BUILDING SERVICE
Drive-in theatre construction handled, reasonable,
estimates your plans or mine. Write Box
office. 3514.
Complete drive-in theatre construction. 30 days
completion. As low as $70 per Ciir, including
In-car speakers, steel screen tower. We furnish
every detail. Y'our or our specifications. Now
hnll'dlng B & W Drivn-In theatre. Hopkinsville,
Ky. Southern Drive-In Theatre Construction Co.,
P. 0. Box 4013, Memphis. Tenn.
THEATRES FOR SALE
Theatre For Sale: Selected listings in Oregon
and Washington now available. Write (or list.
Theatre Exchange Co., Fine Arts Bldg., Portland.
Ure,
Theatres For Sale: For choice selection of
Northwest Theatres, write Irv Bowron, mgr.. Theatre
Sales Division, John L. Gray, Itealtor. 3418
S, E. Hawthorne Blvd,. Porthand 15, Oregon
Build double parking drlve-ln theatres under
franchise patent No. 2,102.718, reissue No.
22.756 and Improvements, patent pending. Up
to 30 per cent more seating capacity with little
additional cost. Louis .losserand. architect. 3908
S, Main St.. Houston. Tex.
Theatres For Sale: Montana listings. Write to
your theatre brokers. Moschelle & Fauver, Big
Timber, Mont.
Theatre near San Antonio. Payroll, agricultural
town 2,000. Non-competltlve. Includes
new building, equipment. $300 weekly profit.
$39,000, Terms. Boxoffice. 3505^
Theatre attractive northern Iowa trade center
1.500. New equipment. Unusual value: $13,000
down. Worthy closest examination. Leak, 1109
Orchard Lane, Des Moines, Iowa. Others from
$5,000. Send for list.
County seat, north central Texas. 300 seats.
Western Electric sound. Strong lamps. Simplex
machines all perfect. Average weekly gross $350.
Large drawing area with no competition. $9,500
down to responsible party. E. Montgomery, 202
W, Wright. Baytown. Tex,
Southern New Mexico's finest climate. Grow
ing mountain valley town 3.000. liliis 25.000 an
nu.il guests. Both theatres, buildings, furnished
apartments. 740 seals. 4-Star Simplex, B.ink
Night just leg.alized! Tremendous potential
locally owned. Certified records. $66,000.
$26,000 handles. Exceptional every respect. Coloi
book available. Exclusive Arthur Leak, Specialist.
3422 Kinmore. Dallas. Tex. T3-2026.
North Central Texas county seat, 300 cushion
seats. $2,000 neon front. Simplex booth, perfect
equipment and business; $9,500 down. East Texas.
325 seats. Simplex booth, neon front; $12,500:
town. 200-seater, nice throughout: $8,500 cash,
will carry $2,900. East Central Texas small
$4,300 down; others listed. State your needs.
We have It or can get it. E. Montgomery Real
Estate. 202 W. Wright. Baytown. Tex
Drive-in. good income, located prosperous Colorado
farming area. $95,000. Shooker, Colorado
Bldg.. Denver
Theatre. Central llllnnis 300-seat house. First
time offered. Wire or write Boxofflce. 3518.
For Sale: De Luxe drlve-ln. 412-car capacity,
opened April 1949. located In Illinois. Owners
inexperienced. Will sell well below construction
cost, Boxofflce. 3519.
Two theatres for sale: Located In Grand Tower
and Ava. HI. Modern throughout. Money makers.
No correspondence. If interested. Inspect theatre
and business thoroughly, then contact owner.
Frank J. Glenn. Tamnrna. Ill
Brookneal Theatre, Brookneal. Va.. with adjoining
incompleted buildin;;. $60,000. 460 seats, no
competition. North Miami theatre. North Miami.
Fla., over 600 seats. $150,000, Coral Way .\uto
The.ltre, Coral Gables, Fla.. 250 cars, $87,500.
Reply North Miami Theatre, North Miami. Fla,
Want a good theatre in a good small town?
Then write Otto Riggers, 522 15th St., Lewiston,
Idaho, for full particulars.
Theatre, Denver; colored district; everything
new; long term lease; terms. Arthur Shooker,
Colorado Building, Denver.
Exceptionally nice, near Dallas. $3,500 down.
3422 Kinmore. Dallas. Tex,
Two. Texas twin towns. Only theatres. Large
permanent payrolls. Best equipment. Schools unsurpassed.
Priced for short pay-out on $17,000
yearly profit. Or sold separately. Terms. Arthur
Leak. 3422 Kinmore. Dallas. 21 others. Know
your broker. Ask Better Business Bureau first.
$22,000; $14,000 down. Iowa. 40-foot brick
building included. 390 seats. Owner died. Arthur
Leak, 1109 Orchardlane, Des Moines, Iowa. Also
excellent buy $5,000 down. Others. Know your
broker. Ask Better Business Bureau first.
Theatre lease and business. New 400-seat theatre
in northern Indiana showing a net of $100 to
$200 per week. Good reason for selling. Price
$5,000 cash which includes furnished living quarters,
also leased. This offer good for 30 days
only. Boxofflce. 3527.
Theatre located in central Michigan town of
1.500, No competition, drawing area of 10.000.
Pictures available on national release date. Should
pay out in 2^ or 3 years. Equipment booth,
ooncession in exceUent condition, long lease. Exceptionally
low rental. Must sell because of other
interests. This is an outstanding proposition. No
shoppers, ple.ase. $35,000 cash. Boxoffice. 3533.
Theatre for sale in Gulf coast area. 850 se.its,
doing over $1,000 per week net gross. Air-conditioned,
new equipment. A real opportunity for
person who really wants good theatre. Will take
$40,000 cash to handle: terms on balance. Gus
J. Haase. Hieatre Brokers, 309 McCall Bldg,.
Memphis. Tenn.
CUflRlOG HOUSt
THEATRES FOR SALE (Cont'd)
^
New drive-in for sale at $10,000 less than cost
42.';-car capacity, excellent et|uipment, in-car
spe:J

mm
ONE OFmmr
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