Boxoffice-October.27.1951

*^7Jie luAe h/ me /P/&&^rL 7

^. 'Mi-i^'M
V4o^-
» "^!r
s
^$>^
Cot^^*^^
c
Cou Oiv
'//>.
Now pi««y'"9
STATE
Ci
•TEXAS
CARNWAt
^Techn\co\or]
^^^i
^"''•S
N!
/s
\

THE
BRIGHT
!
LIGHTS
>w
SPELL
M-G'M!
nRST
':¥??y^
IN
THE
FIRST
RUNS
ON
BROADWAY
(It's the same
all over the nation !)
Press
Time Flash!
"ACROSS THE WIDE MISSOURI" is
First 11 spots only 10% under terrific
"Show Boat" grosses.
sensational!

m^m
U^'S^^towe^
ALL
^^ffoLLyry^^c^mmnsfi'"'^^
}d DORIS t^
{S
* FBANK
LOVEcJOY
LOUELLA
• ^
jjnXK-
\\
'^
\'
V
Rarsonsk^
JANE
FR'
YWViVIAM

^Oll,^^ VIRGINIA
\
RUTH ,.A^
,
OMAN
GARY
OOPER
PHIL
HARRIS
LUCILLE
ORMAN
RANDOLPH
eOTT
PATRICE
YMORF
^ - ^^
The
song-and-celebrity
filled
story of
the stars who
fly
joy
to the boys
who fly the
Stars and
Stripes!
mmm''^
DIRECTED BY
ROY DEL RUTH
TRADE SHOW
ALBANY
OCT. 31
Wotnrf Scetninq Room
79N ttadil 1230PM
ATLANTA
20lh Cenruiy Foi S

h4^
».
'»•»
"^ikj
tki }
'•«i
.4Jial,
kitu< I,
« i^^^iJ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^H^^^I
m
flPH€UM
4^-^ 4.,^'^.

—
'
•'^n^Kfrnmrnmrnmovm" " "-^"; '
^i
'^i^wawwayaw tMiiiJ
'
—
oft/ie //iciion rictuie aiduAPii/
THE
NATIONAL FILM WEEKLY
Publltheii in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chief and Publisher
AMES M. JERAULD Editor
WTHAN COHEN...-Executive Editor
ESSE SHLYEN Managing Editor
VAN SPEAR Western Editor
L. THATCHER.. ..Equipment Editor
OHN G. TINSLEY..Advertising Mgr,
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Editorial Offices: 9 Itocliefeller Plaza, New
fork 20. N. Y. .lolin G. flnsloy. Advertising
Jl.inager; .lames M. Jerauld. Editor;
'tiester Friedman. Editor Showmandlser
Section: I.oii H. Gerard, Editor rromolion
clion: .1. A. Stncker, Equipment Adver-
!^lng. Telephone COliitnbus 5-6370.
.Publication Offices: 825 Van Brunt Blvd..
Kansas City 1. Mo. Nathan Cohen. Eseculivc
Editor: .lesse Shlyen. Managing Edl-
Kif Morris Sehlozman, Business Manager.
I. I,. Iliatetier, Editor The Modern Theatre
Section: ITerbert Roush. Sales Manager,
telephone CHeslnnt 7777.
Central Offices: Editorial—624 S. Mlchljan
Ate., Chicago 5, 111. Jonas Perlberg.
Telephone WEbstcr 9-4745. Advertising-
's East W.acker Drive. Chicago 1, III.
Ewing Hutchison and E. E. Veck. Telephone
ANdover 3-3042.
Western Offices: Editorial and Film Adverllslng—6404
Hollywood Bid., Hollywood
28. Calif. Iv,in Spear, manager. Telephone
GLadstone 1186. Equipment and
Non-Film Advertising—672 S. LaFayette
Park riace, Los Angeles, Calif. Bob Wettsteln,
manager. Telephone DUnkirk 8-2286.
WasliinBlon Offices: Al Goldsmith. 1365
Naliiinal Press BIdg. Phone Metropolitan
OOni. Sara Young, 932 New Jersey N.W.
London Offices: 47, Gloucester Terrace.
Lancaster Gate, W. 2. Telephone Paddlnglon
7509. John Sullivan, manager.
The MOUEIiN THEATRE Section is Included
in tile first Issue of each month.
Ilie PROMOTION Section Is Included In
the lliird Issue of ea* month.
Albany: 21-23 Walter Ave., M. Berrlgan.
Birmingham: The News, Eddie Badger.
Boston: Frances \¥. Harding, Lib. 2-9305.
Charlotte: 216 W. 4lh. Pauline Griffith.
Cincinnati: 4029 Reading, Lillian Lazarus.
Cleveland: Elsie Loeb, Falrmount 1-0046.
Dallas: 612% W. Jefferson, Frank Bradley.
nemcr: 1645 Lafayette. Jack Rnse.
Pes Moines: Register-Tribune, Russ Schoch.
Detroit: Fox Tlieatre BIdg., H. F. Iteves.
Indianapolis: Route 8. Box 770, Howard
M. Rudeaux, GA 3339.
Memphis: 707 Spring St., Null Adams.
Milwaukee: 2556 N. 3rd, C. W. Kraemer.
Minneapolis: 2123 Fremont, So.. Les Rees
New Haven: 42 Church. Gertrude Lander.
New Orleans: Frances Jordan. N.O. States.
nkln. City: Tcrmln.ll BIdg., Polly Trindle.
Om.iha; 911 51st St.. Trvlng Baker.
Phlladeliihia: 5363 Berks, Norman Shigon
Pltlshurgh: R. P. Kllngensmlth, 516 Jeannette,
Wllklnsburg. Churchill 1-2809.
Portland. Ore.: Arnold Marks. Oregon
Journal. Advertising: Mel Hickman, 907
Terminal Sales BIdg.. ATwater 4107.
St. Louis: 5149 Rosa, David Barrett.
Salt Lake City: Deseret News. H. Pearson.
San Antonio: 326 San Pedro, B-39280,
L. J. B. Ketner.
San Francisco: Gail Llpman. 25 Taylor St..
Ordwav 3-4812. Advertising: Jerry Nowell,
Howard BIdg., 209 Post St.,
YUkon 6-2522.
Seattle: 1303 Campus Pkwy. Dave Ballard
In
Canada
Calgary: The Alberlan. Helen Ahderson.
Montre,iI: 4330 Wilson, Itov Carmichael,
St. John: 116 Prince Edw.ird. W. McNulty.
Toronto: R. R. 1. York Mills, M. Galbraith.
Vancouver: Lyric Theatre BIdg.. Jack Droy.
Winnipeg: 282 Ruperts, Ben Somraers.
Member Audit Bureau of Circulations
Entered as Second Class matter at Post
•fflce, Kansas City, Mo. Seaional Edition.
$3.00 per year: National Edition, $7.50,
OCTOBER
VoL 59
2 7, 19 5 1
No, 26
(^ I'DGING from preliminary advices and
the large advance registration, the national Allied
convention promises to be a most lively affair.
There is even promise of considerable "fireworks"
over a number of the controversial
POINT OF ORDER
subjects
that have recently arisen as well as over the
perennial "weeds" that have cluttered up this
industry's landscape almost since its beginning.
It is, of course, hoped that the convention will
actually get rid of some of these problems, if
onlv the least of the vexatious ones, and get them
once and for all out of the way. That would
clear the ground for the "foundations" that
are
supposed to be laid at conventions and on which
to build solidly and constructively along newer
lines.
One of the principal features of Allied conventions,
both national and regional, has been
the film clinic. There is reason to believe that
this has value to exhibitors in their buying of
films. But we have often wondered if more attention
should not be given at exhibitor conventions
to the SELLING—the merchandising—of
pictures.
While these film clinic sessions may serve to
guide exhibitors in the fair and proper pricing
of the merchandise they have to buy—and sell
it would seem that in the proper selling of that
merchandise may lie- the only real answer to
whether or not a film is overpriced. Removal of
this contentious problem would certainly tend
to
open the way to the solution of the many others
that stem from it. That goes for clearance
and the multiple-dating and print shortages
which it has created.
It would certainly contribute
to the development of greater patronage, if
only because solution of the film rental problem
would allow more time to be devoted to the task
of selling seats. Controversy over film costs
never will be entirely eliminated, but it surely
would be lessened by increased theatre attendance,
for film rental is high only in comparison
to the gross. Excessive percentage terms are
excepted, of course.
Clinics that would serve to aid exhibitors with
patron-building ideas would be highly worthwhile.
Not only should these treat with improved
merchandising means and methods, but, also,
with operational policies that would make for
greater earnings for exhibitors—and
healthier state for the whole industry.
for
Antiquated policies should be changed. Exhibitors
at whose theatres attendance has fallen
off know this, but they need the guidance to be
drawn from the experience of others.
Programming
has been discovered to be a vitally important
factor in how much or how little attractionvalue
it has in theatre operations. Again, the
successful experience of experimental change can
serve as a guide to those who are seeking new
approaches to this constant problem. There are
countless other things that can contribute to the
upbuilding of attendance and which have a
proper place at exhibitor conventions, whether
called clinics or by any other name.
True, there
has been some attention to matters of this kind
at conventions, even 'way back when; but it has
never been enough and the need today is greater
than
ever.
Perhaps the upcoming Allied convention will
open the way to the new order of discussions attuned
to the needs of the times, taking into full
account that the profit for everybody in
this industry
comes from selling films—to the public.
There is prospect of this in a ])re-convention bulletin
from which we cull the following:
"The registration list, when analyzed, will
show that this is truly a representative exhibitor
convention. The actions taken will embody the
thoughts and ideas of exhibitors of all
classes
large, medium and small—from all sections of
the country. Such a cross-section of exhibitor
opinion should, and we believe will, command
the attention and receive the respectful consideration
of all
branches of the industry.
"With a growing recognition of the interdependence
of production, distribution and exhibition,
representatives of all these branches will
participate in
the convention."
That holds promise, indeed. As does the additional
information that the presidents of all but
two of the film companies will be in
attendance
on a day set aside for them: and also in the
panel discussion on film problems in which the
general sales managers of the various companies
will
take part.
ijiu^ yMJLity^^

IT WILL BE NO HOLDS BARRED'
''
AT ALLIED STATES MEETINGS
Full Trade Practices
Discussions on Tap
At Convention
NEW YORK—The annual convention of
Allied States Ass'n, the first it has ever
held in New York, will draw the biggest
attendance in the 22-year history of the
organization. Registrations reached the
500 mark early last week and the Biltmore
hotel management stopped taking any
reservations except for those wishing to
attend the convention.
Many exhibitors who are not members will
attend, and there will be a number of Theatre
Owner of America members present.
Reservations for TOA members have been
made through the office of Wilbur Snaper.
president of Allied Theatre Owners of New
Jersey, who is convention chairman.
Exhibition problems have never been more
complicated, says Snaper, and this is the
reason for the big registration. The fact that
New York is in itself an attraction also helps.
Many reservations came in immediately after
the joint TOA-Allied meeting at Memphis.
It will be a "no holds barred" convention,
Snaper predicts. Every trade practice—film
rentals, clearances, print shortages, grievances
of a regional nature and grievances
against individual companies—will be taken
up either in the clinics or on the convention
floor.
Three clinics for exhibitors will be held
Tuesday morning and three more Wednesday
morning and the conclusions reached at these
will come out on the convention floor Thursday
afternoon at an open forum.
Exhibitors will be given blank questionnaires
with spaces for the names of their
theatres and spaces for questions they want
brought before the convention.
Snaper has been acting as coordinator of
complaints for a long time and has acted as
contact between regional units and New
York sales executives. He wants the delegates
to bring out everything they want to discuss
and to present them directly to company
heads and sales managers who will be present.
Meetings of the board of directors will be
held Sunday (28) and Monday (29) at the
Biltmore hotel.
Registrations will start Tuesday morning.
Top Distribution
H. A. Cole AVilbur Snaper
John Wolfberg
Aid in
Nathan Tamins
Convention Planning
A luncheon will be held at 12:30 Tuesday at
which Cardinal Spellman will deliver the
invocation and Rev. Patrick J. Masterson,
executive secretary of the Legion of Decency,
will speak. The keynote address will be delivered
by Abram F. Myers, national board
chairman and general counsel. Talks will be
delivered by Trueman T. Rembusch, national
president; Marc Wolf and the presidents of
the film companies.
Nicholas M. Schenck, Barney Balaban, Ned
E. Depinet, Adolph Zukor, William F. Rodgers,
Al Lichtman, A. W. Schwalberg, Charles
Feldman, James R. Grainger, A. Montague,
Robert Mochrie, Herman Robbins and Robert
J. O'Donnell have agreed to attend.
Speakers will include Col. William Mc-
Craw, Variety International executive; Dore
Schary, head of production for MGM, and
the general sales managers. The sales managers
will appear at the Thursday open
forum and probably will answer questions.
Following the Thursday afternoon session
Executives to Speak at Convention
Barney Balaban Ned E. Depinet Nicholas Schenck Adolph Zukor
there will be a cocktail party in the late
afternoon and a banquet in the evening.
Adolph Zukor will be the honored guest at
the banquet.
Four awards will be made at the banquet
to men who have rendered distinguished service
to the industry during the year.
During the convention National Screen
Service will make films of exhibitor members
which will be presented to them for use in
their theatres. A studio has been set up
adjoining the ballroom of the Biltmore and
engagements for these appearances before
the cameras will be made by means of cards.
An elaborate equipment and accessory exhibit
with 40 spaces will be a feature of the
convention. All these spaces were sold out by
early October.
As usual, there will be an entertainment
program for women. A highlight of this will
be a fashion show which will be covered by
the newsreels and television
The convention accommodations are unusually
spacious. The Cascades Roof can hold
900 persons and there are surrounding rooms
on the 19th floor for the exhibits and committee
meetings.
Eric Johnston's Next Step
Not Publicly Indicated
WASHINGTON—There was no pubUc indication
of Eric Johnston's next move or the
timing of his next move on Wednesday (24),
the day his nine-month leave as president of
Motion Picture Ass'n of America formally
ended.
Johnston has been on loan to
the government
as chief of economic stabilization, and
some time ago emphasized that he would
leave the post as soon as his MPAA leave was
ended.
A source close to Johnston said that this
intention was still unchanged, but that it
might take as much as a month before Johnston
could turn over his government post to
a successor. Meanwhile, the last day of Johnston's
leave came and wnent without official
notice.
H. L. Bryant Appointed
TOA Grievances Head
NEW YORK—Howard L. Bryant has resigned
as executive sale.s and service coordinator
of the Paramount televLsion division
to become service coordinator for Theatre
Owners of America, effective Monday (29V
He had been with Paramount since 1946.
One of his main duties will be the handling
of exhibitor grievances from the field in line
with the new TOA setup recently decided
upon.
Gael Sullivan, executive director, paid
tribute to his statistical and re.search background
and said that Bryant will also be of
great aid to exhibitors in such matters as
taxation, television, government controls,
16mm competition, advertising aids, local
legislation and supplying general information.
^^
BOXOFFICE
:
: October 27, 1951

-
MAJOR FILM MERCHANDISING
CAMPAIGNS MAPPED BY MGM
'Quo Vadis' Selling Plans
To Be Formally Revealed
By Company Nov. 15
CHICAGO — Selling plans for "Quo
Vadis" will be announced to the trade on
or about November 15—marking the first
time in the history of Metro-Goldwyn-
Mayer that details of the basis on which
the company will sell a picture will be
published in advertisement form.
This approach to the sales campaign was
announced by William F. Rodgers, vice-president
and general sales manager, at the three
day conferences of sales executives held here
this week. Approximately 75 home office
executives, sales managers and district and
branch managers attended the session.
TO MAKE PLANS CLEAR
"Quo Vadis" and the way it will be sold
to the public and to exhibitors was the big
topic at the conference. The company considers
it its greatest production of all time.
The decision to officially let exhibitors know
what the score is on the selling arrangements
for the film came because the company felt
"the industry should be informed officially
and without any question of doubt as to what
the company's intentions are in the exhibition
of the film."
Howard Dietz, vice-president in charge of
advertising, publicity and exploitation; and
Dore Schary, vice-president in charge of
production, also spoke on other campaigns
to be undertaken.
Schary told the sales chiefs that MGM
faces the brightest sales prospects in its
history with its current and forthcoming
product.
DELIVER 82 FEATURES
The company is delivering the top product
it promised some 32 months ago. Of 117
films announced in that period, Schary
pointed out, 82 have been dehvered—which
in itself is a company record—13 are finished,
5 are in production and 8 are to start
soon.
As potential boxoffice hits to follow "An
American in Paris," Schary named "The
Wild North," "Westward the Women," "Callaway
Went Thataway," "Belle of New York,"
"When in Rome," "Singing in the Rain,"
"The Merry Widow," "Scaramouche," "Lovely
to Look At," and "Skirts Ahoy." He said these
films are either completed or shooting.
The MGM production chief revealed that
one of the most important film projects on
the future schedule will be "The Making of
rairvil' .'IJL
^ \
MGM sales executives some advance information on new product,
Besides giving:
Dore Schary, production chief, also had some good stories to tell. The one he told as
the cameraman clicked the shutter apparently topped them all—if the expressions on
the faces are an indication. L to R on the dais are: Si Seadler, advertising manager;
Rudy Berger, sales chief in Washington, D. C; Burtus Bishop jr., sales chief in the
Chicago division; Schary; William F. Rodgers, vice-president and general sales manager;
Charles Reagan, assistant to Rodgers; Howard Dietz, vice-president in charge of
advertising and publicity; John J. Maloney, sales chief in the Pittsburgh division, and
George Hickey, Los Angeles division sales manager.
a Marine," based on the recent Life magazine
story of U.S. marine training. He will personally
produce the film with WilUam A.
Wellman, directing.
Among the films now in preparation for an
early start, Schary named as outstanding
sales bets "The Student Prince," starring
Jane Powell and Ricardo Montalban; "Pat
and Mike" starring Spencer Tracy and
Katharine Hepburn; "Mr. Congressman";
"Carbine Williams," starring James Stewart;
"Plymouth Adventure," starring Spencer
Tracy and Van Johnson, which Schary will
also produce; "Eagle on His Cap"; "Mexican
Village," starring Ava Gardner, Fernando
Lamas, Ricardo Montalban and Cyd Charisse;
"Young Bess," starring Stewart Granger and
Jean Simmons; "Mogambo," starring Clark
Gable; "Tliree Love Stories," starring Fernando
Lamas, Pier Angeli and Leslie Caron;
"Years Ago," starring Spencer Tracy and
Debbie Reynolds; "Brigadoon," starring Gene
Kelly and Kathryn Grayson.
Promotion plans for "Quo Vadis" were outlined
in detail by Dietz. John Joseph, publicity
head; Dan S. Terrell, promotion manager,
and Silas F. Seadler, advertising manager.
Dietz spoke on pre-selling pictures by advance
publicity and national magazine ad-
This is the setting in the Ambassador
East hotel in Chicago where
the Metro - Goldwyn - Mayer sales
chiefs held their conference on 1951-
1953 product this week. Approximately
75 home office executives,
division sales managers and district
and branch managers participated
in the three-day discussions.
vertising and publicity.
He pointed out that
of the nation's 20 leading film grossers in 1950,
MGM tallied eight, and in the year before
garnered nine of the 20 leaders. In each
instance, he said, the 20 pictures were advertised
in national magazines.
"We have the superiority over other companies
because we at MGM have made many
top money grossers. Also, we at MGM have
never made a bad picture. The picture may
not have done as expected at the boxoffice,
but it was not a bad film. Sometimes it is
the public that is the "flop" and he enumerated
certain instances where outstanding pictures
did not get the public response they
should have.
Joseph spoke chiefly on MGM's excellent
showing in net linage publicity-wise in national
and fan magazines. He cited as an
example that in the 12-month period ending
October 1, MGM's showing in Redbook magazine
totaled 20',3 pages, leading all other
companies.
Terrell outlined the enormous number of
tieups on "Quo Vadis" and the understanding
with each of the manufacturers of "Q.
V." items to utilize a minimum of a fuU page
in magazines or newspapers, which has resulted
so far in 40 pages of advertising.
Seadler cited a recent interview by Russell
Downing of the Radio City Music Hall where
the New York managing director of the
Rockefeller Center Theatre declared business
so far this year was seven per cent better
than last year, and one of the reasons was
such pictures as "An American in Paris." The
MGM advertising head took the opportunity
to point out that so far this year, MGM had
40 weeks of the theatre's playing time and
that this figure would be increased in the
proportion of the holdover of "An American
in Paris."
BOXOFFICE :
: October 27, 1951

*i
M
Pcd^ Se

Boxoffice Article Used
To Sell MPAA Service
NEW YORK—An article published in
BOXOFFICE telling how the "green
sheet" estimates of films are prepared by
the Motion Picture Ass'n of America is
being used as an effective public relations
piece by the association to inform
hundreds of organizations and individuals
on how its rating service operates.
Since the article was published a year
ago, reprints have gone out to more than
2,000 schools, civic groups and community
organizations interested in better better
films.
The "green sheet" which is officially
known as Joint Estimates of Current Motion
Pictures is published twice monthly
and provides composite estimates of pictures
by more than a dozen organizations.
When there are dissenting opinions to
the general estimate, they also are published.
Carl Foreman Forms
His Own Company
HOLLYWOOD—Almost immediately after
the disclosure that he had withdrawn as
a shareholder and director of both Stanley
Kramer Productions, Inc., and the Stanley
Kramer Co., Carl Foreman announced formation
of his own company and consummation
of a financing and releasing deal with Robert
L. Lippert.
Foreman will write, direct and produce,
with his initial venture to be armounced
after he has returned from a brief vacation
and a business trip to New York. Shooting
on the first film will begin early next year.
A brief announcement by the Kramer organization
declared that Foreman's withdrawal
therefrom was accompanied by a "satisfactory
financial settlement." Termination
of the Foreman-Kramer association was an
outgrowth of the recent Hollywood hearings
by the house un-American activities committee,
at which Foreman was a witness.
The scenarist and production executive denied
at that time that he is now a Communist,
but declined to answer other questions.
Lippert, in commenting upon the new
liaison, emphasized that there "is not the
slightest doubt in my mind as to his loyal
Americanism," and said Foreman's pictures
will "speak for themselves."
Foreman has filed incorporation papers
in Sacramento, listing Gary Cooper, I. H.
Prinzmetal, Sidney Cohn and Publicist Henry
C. Rogers as stockholders in his new company.
While with the Kramer company. Foreman
wrote the screenplays for "The Men," "Cyrano
de Bergerac," "Champion," "Home of the
Brave" and "High Noon," all produced by
Kramer for United Artists release.
Universal Declares Dividend
NEW YORK—The board of directors of
Universal Pictures Co., Inc., has declared a
dividend of $1.06% cents per share on the
4'1 cumulative preferred stock of the company,
payable December 1 to stockholders of
record November 15.
MATERIALS SHORTAGE MAY CAUSE DELAY
Theatre, Color Television
May Run Into Roadblock
NEW YORK—Television may be heading
for a roadblock that could last two years
or more. Color television is the first casualty.
Manufacture of theatre television
apparatus may be the next, and some restrictions
may be applied to the manufacture
of home receivers.
On top of this it is practically certain that
there will be no new television stations so
long as war preparations remain in high gear,
even if the Federal Communications Commission
ends the construction freeze.
These are the considered opinions of several
men both inside and outside the television
and film industries.
WARNING FROM GOLDEN
Nathan D. Golden warned members of
the
Theatre Owners of America at their recent
New York convention that materials scarcities
were going to grow. Both before and
since that time others have predicted that
the arms program will not reach its peak
until 1953. So when Charles E. WUson, defense
mobilizer, asked Columbia Broadcasting
System to suspend further experimentation
on its color system and the proposed
manufacture of color sets there was mild
surprise, but no severe shock. CBS agreed
to stop work.
Dr. Allen B. DuMont objected, but no organized
opposition is expected because some
of the companies experimenting with color,
including Paramount and CBS, are doing defense
work. What they learn in behalf of
the armed forces will be available for civilian
use after the war emergency has passed. That
is what happened during World War II when
the scientific advances on radar and tube
making were swift.
One of the reasons that motivated Wilson's
request to CBS is said to have been his belief
that the widespread controversy over
color television might stimulate a demand for
color receivers and thereby increase materials
scarcities.
The meeting of interested manufacturers
and government officials in Washington on
Thursday was intended to clear up misunderstandings
and agree on a policy.
AS MANY AS 2,000 STATIONS
Theoretically, it will be possible to build
more than 2,000 television stations after the
FCC freeze is lifted. The same thing was
.said about frequency modulation a few years
ago. The FM stations were never built.
When the freeze has been lifted and the ultrahigh
frequencies have become available for
use it will still be some time before they are
used.
Materials will not be available.
There are about 30 TV projectors Installed
in theatres and about 85 under order. If
restrictions on materials spread, it will be
impossible to forecast how many of these
will be delivered.
Paramount recently
acquired a tube factory
at Stamford. Conn., and is getting ready to
turn out color tubes for television there.
Nobody will talk about the details, but the
impression prevails that Paramount is doing
important work on radar for the armed
Color TV Officially Off
During the Emergency
WASHINGTON—Color television is
officially
out for the duration of materials
shortages following a Thursday (25)
meeting between top defense officials and
leaders of the television industry.
Charles E. Wilson, defense mobilizer
and Manly Pleischmann, defense production
administrator, told executives representing
21 major manufacturers of television
sets that the scarcity of electronics
equipment and electronics engineers made
it necessary to halt mass production of
color receivers, and the manufacturers
unanimously agreed to cooperate.
Research and development of color TV
will not be affected. Theatre TV was not
mentioned at the meeting, but top National
Production Authority officials say
that the halt to color set manufacturing
will apply to color theatre TV as well.
forces and that it will turn out these tubes
for the government.
Just where RCA and the engineering committee
which is working on color for several
manufacturers and the Eidophor system
which 20th Century-Fox intends to import
this year for the purpose of having the apparatus
manufactured under license by General
Electric will fit into the changing situation
is nothing more than a matter of
speculation. None of the men cormected with
these companies want to commit themselves
at present.
National Theatres Plan
Roxy Acquisition
NEW YORK—National Theatres probably
will take over the Roxy Theatre, local showcase,
soon after A. J. Balaban retires as its
manager at the end of the year. That seemed
apparent during the week although no statement
was forthcoming from Charles Skouras,
NT head, here from Los Angeles. Spyros P.
Skouras, president of 20th Century-Fox,
which owns the theatre, was abroad. He
recently told stockholders he wanted divestiture
of theatres under the consent decree to
proceed as rapidly as possible.
David Idzal, manager of the Fox Theatre
in Detroit, has been mentioned as a likely
possibility to succeed Balaban. He is managing
the second most important theatre in
the NT chain.
The consent decree effected June 7 provided
that the Roxy be sold or leased within two
years, that 20th-Fox could not share in its
profits or control, and that National Theatres
could acquire it. Observers said the theatre
circuit would naturally want to take over the
valuable property.
BOXOFFICE :
: October 27, 1951 11

Only the Waterfront Sfiac/ows Knew Their Secrc
iNLY THE ANGRY SEA MATCHED THE PASSIONS
Shelley WINTERS
•
Richard CONTE
OS "Conn/'e'' of the waterfront as ^^Bruno^^, the fugitive
Stephen McNALLY • Charles BICKFO
as ^'Kelsey^', the hunter as "Ham//'' the fisherman
Alex NICOL wi. John MclNTIRE
OS "Cor/'' the sailor
>! [IBl I
mI, Gffli SMI w.«i Mm
mi
(^-S/^ftKes we p(crudes %

IIAT STORMED THEIR LIVES!
s^ir
.y'
V
\^A
^^J
v^/?e^ a mcrns hokincf /or
frouh/e — Hieres a/tvcre/s a
iVoma/7 ^ shoiv him the mtf!
iT^JHifc^
"^^^^j
^?(^
V^
EVERY
EXPLOSIVE
THRILL FROM THE
PAGES OF THE
SENSATIONAL
BEST-SELLING
BOOK > > > >
/ i
y£RN[ST ^Mnn^
mm me emir in moFtr /

"
POLICY SWITCHES BRINGS BAD REACTIONS f
RashofSuils.Threatsjii
Trouble for Drive-Ins
On Late-Season Bills
!
By H. F. REVES
DETROIT—The choice in late season bookings
by drive-ins landed unpleasantly in the
spotlight here, with letters to the editors of
local papers complaining about the type of
pictures at the drive-ins, and with a legal
charge against one house. With business
dwindling and ozoners about to close anyway,
the motive of quick profits before snow
falls tempted operators to a different pohcy
than that followed dui-ing the regular season.
Study of current billings indicated that,
while a number of drive-ins have been booking
pictures on narcotics and sex education,
the films themselves generally are accepted
for regular theatre showing and, in some instances,
have won substantial acclaim for
their educational value.
BIG DAILY AD SPACE
Last Thursday's issue of the Detroit Times
contained 11 ad spaces for pictures in this
classification, out of about 175 individual ads.
Typical offerings were:
Fort Drive-In—Three adult hits . . . "The
Burning Question," "Guilty Parents" and
"How to Take a Bath."
Grand River and Gratiot drive-ins— "Revealing
all the facts of life! Children must
be accompanied by parents. Now it can be
shown! It will amaze you! . . . Exposing the
stark naked facts of life! . . . See it in the
privacy of your car . . . Mothers, bring your
daughters! Fathers, bring your sons! Let
them know the Truth! 'Because of Eve.'"
Michigan Drive-In—"Adults only! See the
naked truth! 'Smashing Vice Trust' and
'Cocaine.'
Mount Clemens Drive-In— "Uncensored
Adults only! Revealing! Shows all! 'High
School Girl' and 'Devil's Sleep.'"
As noted, at least some of these films have
played conservatively operated houses and
secured respectable approval. Reaction of the
public indicates that people are quicker to
suspect trouble on film content at a drive-in
because of the reputation flamboyantly given
to the outdoor houses by some newspaper and
magazine stories. Filmites are questioning
whether a sound operating policy will require
the drive-ins to be even more conservative
than indoor houses in selecting and exploiting
their attractions in self-protection.
COMPLAINTS ON FILM
At the Division Drive-In, Grand Rapids, a
late-sea.son exploitation film resulted in a
formal complaint on showing of "Hurly
Burly." Jack D. Locks, operator of the Division,
offered full cooperation "with any
public-spirited individuals who would consult
with us should any complaints arise," in a
frank approach to the Kent county sheriff
when the exploitation film policy went into
effect.
Sheriff's representatives were present on
the opening night, and, according to Locks, no
complaints were received by the house, but
on the last night of the showing, deputies and
a representative of the pro.secutor's office
confiscated the film.
The film in question was approved by cen-
Drive-In Lure May End
Pennsylvania Blue Laws
PITTSBURGH — The popularity of
drive-in theatres may now accomplish
something that showmen and interested
voters have been trying to put over for
decades, the abolishment of Sunday "blue
laws" in Pennsylvania. It becomes increasingly
apparent in our civilization
that the average family's love of combining
Sunday motoring and "movieing"
be felt when Pennsylvania voters go to
the polls shortly.
More than 50 political subdivisions
within the Keystone state will have the
opportunity of accepting or rejecting Sunday
motion pictures at the general election
November 6. Voters in the cities,
boroughs and townships will decide the
issue by ballot. The popularity of outdoor
theatres has definitely brought
about the referendums in the smaller
communities.
Among the larger communities which
will decide the issue are Butler, Berwick,
Danville, Norristown, Shamokin, Somerset
and Lewisbiu-g.
sors for showing in Detroit, which is widely
known for strict censorship, and Chicago and
elsewhere, according to Dezel Productions,
distributors, so that Locks felt justified in
booking it and reported that "it definitely is
not obscene." The complaint was not to be
fought in the courts as a matter of policy,
although it was felt that the Division could
be clearly exonerated if the case went to
trial. Loeks' offer of full cooperation was
apparently overlooked when the decision to
seize the film was made.
Actual exploitation of these films has probably
been little, if any, more sensational than
that given many standard attractions by other
exhibitors, but the combination of drive-ins
plus exploitation films apparently has set up
a very sizable adverse public reaction.
The situation took a critical public turn
Friday (19) when the Michigan Catholic,
archdiocesan organ, in a front-page story
headed "Two Drive-ins Push Sex Film," stated
that Inspector Herbert W. Case, in charge of
Detroit censorship, Lssued "a warning to parents."
Reference was to "Because of Eve."
Case confirmed that the film was not approved
for showing inside the city limits, as
"a violation of state law and because it did
not pa.ss our standards."
Exhibition of physiological details appeared
to be a principal reason for the censor's
turndown. Case said that a major problem
in the case of some films of this general
cla.ss, which had been approved for local
showing, lay in the manner of exploitation
given them, and indicated that Detroit newspapers
had generally been cooperative in
avoiding offensive material in advertivins.
^5!?^„9"*i"''*"^**y
MINNEAPOLIS—This town is
breaking OL
in a rash of antitrust suits and threats c
suits. Papers have been prepared in a Sl,878,
600 damage suit against eight major filr
companies and the Minnesota Amusemen
Co. The plaintiffs, Ben and Isadore Fried
man, circuit owners, allege that the dam
ages were suffered in consequence of th
failure of their Edina. Minneapolis suburbai
theatre, to obtain a demanded 28-day clear
ance. The suit will be filed early next weel
unless the clearance is granted by then, it i
announced by Samuel Maslon, counsel for th>
Friedmans.
In granting 28-day clearance, the plaintiff:
allege that the defendant film companies, influenced
by the Minnesota Amusement Co
(United Paramount Theatres) discriminatec
against the Edina and in favor of other theatres,
causing the Edina to suffer monetarj
damage. There are 43 allegations, including
those of illegal clearance, discriminators
practices and admission price fixing in thf
lengthy brief.
STATEMENT IS ISSUED
In connection with the suit, Ben Fried
man issued a statement declaring that hi
has been trying in vain for two years t(
settle "these differences with the film companies"
out of court. There has been stalling
and negotiations have led nowhere "un_
finally the suit became necessary," according
to Friedman who points out that othe:
theatres, some older and others newer th
the Edina, have been granted the 28-day|
clearance. One of the defendants, MGM, he
says, recently agreed to split 28-day product
on a 50 per cent basis between the Edina
and the Richfield, the latter another independent
suburban theatre several miles distant,
but this was impractical from a booking
standpoint.
At the same time, trial is scheduled to start
before Federal Judge G. H. Nordbye here
Monday (29) in a $500,000 damage suit
brought by the Homewood, independent
neighborhood house, and S.
G. Lebedoff, one
of its owners, against six major distributors
and the MAC.
Cause of the alleged damages suffered
from 1935 through 1948 is action by the
film companies in taking away the run
had by the Homewood and giving it to other
theatres. Defendant film companies are
Paramount, MGM, Warner Bros., RKO, 20th-
Fox and Universal.
TRIAL TO LAST A MONTH
Lee Loevenger, counsel for the Homewood,
|
says the trial will "lay bare" through considerable
testimony allegedly improper film industry
trade practices. He expects the trial
to consume at least one month.
The Paul Mans group, circuit owners, still I
is withholding filing of the suit which it has
had prepared against MGM because the latter
required its Richfield 28-day, suburban theatre,
to bid competitively with the Edina on
'
28-day run pictures. In addition to damages,
it asks that the film company be made to
cease and desist insistence upon competitive
bidding.
However, MGM recently alloted "Show
Boat" both to the Richfield and Edina
in the 28-day slot, day and date, without §
competitive bids.
|
14
BOXOFFICE :
: October 27, 1951

Rllil
h
dahq.it^ I
V
/
\
/
otttsirfe i
jM^ljg^W.
0»
COIOR
BY 9\
m
BUI
99
15&
1 1.**"
eS" ^S ig «;&.',
.VnS^
'^
.•vy.
The box-office goWrush is off fo a great s\ar\
at the Paramounf IheaUe, New Haven; Strond, Manchester, N. H.;
9aramoK>n\, Springfield, Mass.; Cataract, Niagara Falls; Btood^NOY,
Portland, Oregon; Wisconsin, Milwaukee
...and these are just the first of the 408 theatres whose engagements
of "The Golden Horde" were nationally advertised in Look
and Life magazines.
IT'X^^cAaH^i /
'•?xtf5*-a^
mvermt .
tilemalUmci
UNIVERSAL-INTERNATIONAL
presents "THE GOLDEN HORDE" Color
Starring ANN BLYTH DAVID FARRAR with George Macready
Screenplay by Gerald Drayson Adams • Directed by George Sherman
by TECHNICOLOR
• Richard Egan and Peggie Castle
• Produced by Howard Christie and Robert Arthur

AN EXHIBITOR'S SON SURVEYS HIS AREA
In
Town of 40,000, 83% Attend Moviej'
51% Decide fo Go to a Theatre Before Knowing What Films Are Playing
By JIM LURIE
BLOOMINGTON, ILL.—This is a brief
summary of a survey made during the summer
months of 1951 in the adjoining communities
of Bloomington-Normal In order to
find out how often and why people of these
communities went to motion picture theatres.
The towns are located about 125 miles southwest
of Chicago.
A sample of a little over one per cent of
the population of 40,000 was personally interviewed
in representative areas.
It was discovered that 83 per cent of the
residents, 12 years old or over, went to the
movies to some extent, with 8.4 per cent
attending twice per week. 17.2 once per week,
10.2 per cent twice a month, 12 per cent once
a month, 35.5 per cent less than once a
month, and 16.7 per cent never attending.
THE 'LOST AUDIENCE' DEFINED
The "lost audience" is the older-age group,
tho.se with little education, and the lower
income groups.
Of those who do attend, the people in the
middle income groups and below go most
often, for movies are one of the entertainments
they can most easUy afford.
Those with high school educations go more
frequently than others. Persons 40 years old
and younger also make up the bulk of frequent
attendees.
As far as types of programs are concerned,
the single feature is definitely the most
popular.
There is a four-to-one preference for indoor
theatres.
Musicals led the field of preference by a
wide margin insofar as types of pictures were
concerned, followed by comedies, dramatic
films, westerns, adventure films and war pictures,
in that order. Both men and women
ranked musicals and comedies high on the
list, while dramatic and romantic pictures
ranked higher with women than with men.
Adventure and war pictures appealed more
to men than to women.
14% LIKE WESTERNS, WAR FILMS
Those who like westerns and war pictures
go to the movies more often than the rest of
the audience, so this element—14 per cent of
the total audience—can be counted upon to
attend when pictures of this type are booked.
The figures indicate that a large number of
the people who attend seldom are to be found
mainly among those who prefer musicals,
comedies and dramatic films, although the
former two also have strong following among
regular attendees.
The devotees of the western, war. adventure
and romantic films are among the lowerincome
groups, while musicals and dramatic
films are preferred by a group with higher
incomes.
Western and war film fans have educations
below the general level, suggesting ad campaigns
on these films which this group can
understand.
The people questioned were shown a list
of 13 factors which might have influenced
them to attend. Of these, 71.7 per cent named
Made As Part
Survey Is
Of University Thesis
BLOOMINGTON, ILL.—A city of 40,-
000. has a "lost" audience, like many other
cities. It also has
an audience that
hasn't been reported
missing yet.
In addition, it has
a young man who
can tell what percentages
of what
kind of people go
to certain kinds of
pictures, how often
they go. how much
attention they pay
to trailers, and a
Jim Lurie number of other
interesting facts.
This is the kind of market research
that builders of shopping centers accumulate,
but is seldom found among theatre
operators.
Jim Lurie, a graduate student in advertising
at the University of Illinois,
chose for his thesis the subject: "Moviegoing
Habits and the Effects of Advertising
Upon Them in Bloomington-Normal,
111." Quite a title!
There's nothing academic about what he
turned up. He had worked in his father's
theatre from the time he was old enough
to do so. He decided there was a lack of
information about theatre advertising
and where the patrons came from and
what caused them to come.
Bloomington has four indoor theatres,
three of which are circuit-operated.
Lurie worked up a questionnaire and set
out to reach one per cent of the population.
newspaper ads as a factor. This makes newspapers
a "must" on the advertising program
of a theatre. These ads served as directories
as well as selling aids.
Some people decide to go to a movie before
they know what is playing in town. These
were 51.4 per cent of the respondents. This
indicates the importance of the appeal of the
newspaper ads they glance at in order to
decide what to see, and also indicates that
many moviegoers are not pre-sold on a film
through national campaigns to the extent
that they will look for its appearance locally.
They simply go when they are in the mood,
picking the best that is currently available.
Stars proved to be a strong influence on
attendance— 40.6 per cent of the respondents
—showing that a popular star can often assure
the success of a film.
The influence of other members of the
family also is very important—40.3 per cent
of the respondents mentioned this. Often the
picture that appealed to the children in the
family brought out the parents with the
and the movie appealing to the wife brougb
the husband with her.
Recommendations from friends were
factor with about 30 per cent of the respond
li
ents, indicating the importance of word-ofl
mouth advertising. In towns the size oil
Bloomington-Normal the gross can quickly by
raised or lowered by the audience reaction.
The fact that a picture was playing at theil
favorite theatre influenced almost 25 per censf
of the respondents. The theatre ranked o|
the highest importance in the lower incomfl"
groups which often consider the theatre ail
a place of luxury that pulls them away fron|
unpleasant daily surroundings.
MAGAZINES INFLUENCE 16.4%
Publicity breaks in magazines influea
16.4 per cent of the respondents. While thi£|
is not a high percentage, it must be remem
bered that many who went to see a pictur(
that didn't have these breaks, increasing thi
value of this publicity on the few pictures]
that were mentioned in the national maga
zines.
Trailers influenced over 15.4 per cent ofl
the respondents. The highest influence, of
course, was recorded for groups which went]
to the movies regularly, and the figure wasi
brought down because a high percentage of
the population attended movies infrequently.
Prevues influenced only about one-fifth asi
many as the newspaper ads, but their cost is
only about one-twentieth of the average
newspaper budget.
Opinions of critics influenced 14.6 per cent
of the respondents, and these people were
mostly in the group that had all or part of
a college education. This points the fact that
it is not the critics who can make or break
the boxoffice in a small town, but the
opinions of those who see the picture. Critics'
opinions are an important factor, however,
in getting out the higher educated groups.
National magazine ads influenced 14.3 per
cent of the respondents. It must be kept in
mind that all pictures seen by the respondents
did not receive national advertising and
that faulty memory may have reduced the
response to this factor. Wliile tliese ads are
necessary in pre-selling, it seems strange
that studios have been shortening their co-op
newspaper budgets in favor of national ads
when the former are much more important
to the public.
THEATRE FOSTERS DRAW 10.6%
Posters in and around the theatre influenced
10.6 per cent of the respondents.
While they do little good as far as pre-selling
is concerned, they are important to that
segment of the audience that leaves home
without deciding on a movie and u.ses the
posters as a guide.
The fact that they liad read a book from
which the movie was adapted brought out 8.6
per cent of the respondents. These people
were mainly from the higher educated groups
and many were those who seldom attend the
(Continued on page 18'
16 BOXOFFICE October 27. 1951

THE
CROWDS
ARE
i
BACK
THANKS
TO
20th
Gentiary-Fox
* Globe Theatre, New York!
"The Desert Fox"=^
in city after cityis
on the march
to history-making
grosses, . .and the
crowds are back
thanks to "David
and Bathsheba" and
"People will Talk"
and "The Day the
Earth Stood Still"
and "Meet Me After
the Show" and "The
Frogmen" and "Take
Care of My
Girl".
Little
ire's
No Business Like 20th Century-Fox Business!

1
r?
THCH'

LETTERS
A Plan for Studio Visitors
To BOXOFFICE:
Your editorial "P. R. Begins at Home" of
October 13 commenting on Joe V. Gerbrach's
letter is very, very good and brings to mind
a suggestion I made to Arthur Mayer of
COMPO last August.
As I suggested to Mr. Mayer then, our
industry at large and the theatres in Hollywood
will be benefited immensely if the
major studios will take turns making possible
one hour's visit to the studios daily.
Not only the Chamber of Commerce of Los
Angeles and Hollywood but the hotels also
will cooperate and help publicize our industry
with their weekly publications and
theii' tour barkers because more visitors will
be attracted to Hollywood.
This can be done easily by having each
major studio set aside one day a week at
a convenient hour when the studio will not
be shooting—say between 11-12 a. m. or
2-3 p. m. (For instance, Paramount on
Monday, Warner Bros, on Tuesday, etc.)
One hour's time for one of the studio
employes acting as a guide once a week will
not be so costly, but will enlist the cooperation
of the Chamber of Commerce and
other organiaztions of Los Angeles and Hollywood
that will benefit our industry Immensely
in public relations, goodwill and newspaper
publicity.
Having the visit tours when there is no
work on pictures will not lessen the interest
or kill the glamor.
One hour's sacrifice on the part of the
studios weekly will help perpetuate COMPO's
slogan, "It is Movietime U.S.A."
Comet Theatre,
St. Louis, Mo.
THOMAS JAMES
Praises Movietime Star Appearances
To BOXOFFICE:
I wonder if the gratefulness of a small
town exhibitor can be in some way expressed
through your magazine.
We are in a very small town, but we realize
the value of Movietime and are cooperating
in every way that we can. On Tuesday,
October 9, a group of stars appeared in
Tonkawa, Okla., a town larger than ours some
20 miles distant. My wife and I drove over
there to see what went on; it is about this
that I write.
If there is a theatreman, large or small,
anywhere who can attend one of these gatherings
and come away from it feeling that
they are not doing a world of good, he ought
to be buried, as he has died.
My wife and I had the extreme pleasure
of personally meeting and of talking with
Roscoe Ates and Charles Starrett and we both
feel that we have never met nicer down-toearth
people than they are. Whatever they
did at Tonkawa cannot do anything but create
the highest regard for them and movies
in general. There were others in the party
who made fine appearances, but we did not
get to meet them and to talk with them as
we did Ates and Starrett.
These two gentlemen cooperated with me
fully in posing for snapshots to be used in
my theatre lobby, which incidentally are
creating a lot of interest.
It is the honest opinion of my wife and
I that these gatherings that are being or
have been held all over the United States
will do a powerful job for the movie industry.
We are glad to have a small part in
"It's Movietime U.S.A. and It's Movietime in
the O. K. State."
EDWIN A. FALK, SR.
Roxy Theatre,
Billings, Okla.
Hits at Noncooperative Stars
To BOXOFFICE:
The so-called stars of Hollywood who refused
to go on the Movietime U.S.A. tours
because some of the jumps were bad, ought
to be kicked out of Hollywood and blackballed
by the exhibitors of the country.
It is disgusting to read that in one instance
one of the temperamental hams refused to
cooperate because of hotel accommodations.
I use the term "ham" here in this instance
only, as applying to this one star.
The time has come when the men and
women in Hollywood who earn their living
from the movies should either play ball or
get out. The manner in which the exhibitors
and others of the nation in this business cooperated
and are cooperating to make Movietime
U.S.A. a success, should show certain
folks in Hollywood that they are but a small
part of this great industry.
Let's stop fooling around with the stars
who fight, or get into court action, who are
temperamental. There are too many fine men
and women in Hollywood to have to bow down
to a few who are so much impressed with
themselves they believe the business couldn't
do without them.
Let's know their names, these that refused
to go out, and let us, as exhibitors, keep their
names off the marquees, out of the ads, and
just play them down, regardless of how important
they might think they are.
A GEORGIA EXHIBITOR
Arthur Mayer to Suggest
New COMPO Fund Plan
JACKSONVILLE, FLA.—A new plan
for financing future operations of the
Council of Motion Picture Organizations
will be suggested at the next meeting of
the COMPO executive board by Arthur
L. Mayer, executive vice-president, he
told the Tuesday (23) meeting here of
the Florida Theatre Owners Ass'n, affiliate
of the Theatre Owners of America.
He said he believed that producers
should make public relations shorts gratis
for distribution at regular rentals to exhibitors,
the rental money to go to
COMPO. The present method calls for
exhibitors to give one-tenth of one per
cent of all rentals to COMPO, either by
check direct or through collections by a
distributing company.
Exhibitor Convention
On Product Selling
KANSAS CITY—The forthcoming fall convention
of the Kansas-Mi ;i ,
,
Ass'n, to be held here
November 6, 7, will be
unique in that exhibitor
members of the organization
will, for
what is believed to be
the first time, .sell
their fellow exhibitors
on forthcoming Hollywood
product.
The entire two-day
convention will be devoted
to discussions of
upcoming film product, Elmer Rhoden jr.
involving picture types, stories, preview-s and
methods of selling the film to the public.
Elmer Rhoden jr., convention chairman,
-said, he believed that at this convention for
the first time discussions would center around
forthcoming product, a subject which, he
said "we believe has been neglected heretofore
by exhibitor groups."
One exhibitor, Rhoden said, will speak on
each company and its product. The idea is
being worked, he added, with the full cooperation
of the film company publicity offices
in both New York and Hollywood.
Other features of the convention will include
discussions of advertising and showmanship,
by Joe Redmond of Fox Midwest
Amusement Corp., dealing in a large part
with methods of changing press books material
to fit the individual situation in both big
cities and small towns.
Jack Braunagel, head of drive-in operations
for Commonwealth Theatres, will discuss
applying drive-in exploitation stunts to
indoor theatres.
Rhoden said the various speeches on film
product would be spiced throughout with gags
applicable to the product. For instance, he
said, models in bathing suits or quartets will
appear during discussions of certain films,
tieing in with the film product.
Republic's 39-V/eek Profit
Slightly Down From '50
NEW YORK—Republic Pictures and its
subsidiaries report a net profit of $1,358,270.06,
before federal tax provision, estimated federal
normal and surtaxes of $630,000, for the 39
weeks ended July 28, 1951. This amounts to
a net after taxes of $728,270.06.
The 1951 figure compares to a net profit
of $1,390,922, before federal tax provision, estimated
federal normal and surtaxes, for the
39 weeks ended July 29, 1950. This compares
to $830,922 after taxes.
ELC Films Now Covered
In UA-NFSC Contract
NEW YORK—Product formerly scheduled
by Eagle Lion Classics, the distribution firm
which United Artists bought from Pathe Industries,
has been incorporated into the same
shipping contract which covers UA product,
according to an arrangement between UA and
the National Film Service Corp. of New York.
This information was reported by Albert E.
Bollingier, UA treasurer, when queried about
a report from Cleveland
deal with UA.
that NFSC made a
BOXOFFICE :
: October 27, 1951 19

starring
with
..iiii..
CpammotmL
F
Produced by PAUL JONES • Directed by NORMAN Z. McLEOD
Story and Adaptation by EDMUND BELOIN and LOU BRESLOW
Screenplay by EDIVIUND HARTMAN and JACK SHER
Additional dialogue by HAL KANTER
S

j0>
Millions Hear
Bob's NBC Plugs For
Best Letter Contest:
UA/iM ^^^/ //
IVhy I
Want
My Favorite
Spy World-
Premiered In
My Own Home
?T
This terrific
space-grabber puts
Bob's great comedy in
the headlines
just before its
big Christmas
play-off. Bob's plugging it on
NBC all thru October—and he's
waxed a special record about
it for 800 disc-jockeys all over
the country to play; Listen to
NBC's Hope Show on November
13th for the winner, the location
and the date of the premiere.

Flood-Ridden Kansas
Town Discovers How
Important a Theatre Is
To Community's Life
In Manhattan, They Find a Motion Picture Theatre Does
More Than Provide Entertainment, It Also Is Vital to Business
TP
ii»tmlBui^'.

k
theatre on the field, but they like to mix with
civilians and get away for a change. I consider
we have a certain responsibility for providing
wholesome recreation for them as well
as for the folks in our trade area. In a 40-
mile radius. I suppose that takes in around
70,000 people."
On the practical side, we found that Elroy
Oberheim, of the Manhattan Ti-ansit Line,
found it profitable to start his buses again
after the theatres opened, as it and other
factors created a demand for transportation
to and from town. W. F. Farrell felt the
business lift it gave even more, as he is a
man of many activities, running a taxicab
service, a cafe and a service station near the
theatre. The Wareham's reopening helped his
taxi business before and after the shows, and
his cafe remains open until 1 a. m., so he
catches a good part of the after-show trade
there. Those who drive to the show in cars
often stop for gas service.
WINDOW SHOPPERS RETURN
"There was just nothing to bring people
downtown nights when the theatres were
closed," he commented. "The reopenings not
only help my business—they help everyone in
the business area. I know, because my wife
window shops with me after the show, and
goes down next day to buy something she's
seen."
Mrs. Huldah B. Keith, who has the Children's
Wear Shop, reopened her place a few
days before the show and has noticed a big
difference in her trade since the Wareham
started up, especially before and after the
daily 1:30 matinee:
"Now the mothers bring the children in
early to fit them and then hurry off with
them to the show—or they take the children
over to the show and come back to do other
shopping. But I've noticed my busiest times
are around show hours, before and after. I've
also been noticing in our trade publications
about the 'Alice in Wonderland' tieups and
have been thinking I might do something
about them."
Lightner explained that "Alice" was coming
soon and that they could work something out
When residents of Russell, Kas., came
over as volunteer cleanup workers, one of
the troupe was Dale Danielson (L), former
president of the Kansas-Missouri
Theatre Ass'n, He went to the Wareham
Theatre and helped Manager Doug Lightner,
shown with him, in the rehabilitation
job.
Sliown above is the lobby of the Wareham
Theatre after the waters had receded
and crews began cleaning out. The water
reached a depth of six feet in the lobby.
The carpeting had been washed away,
floors were warped, plaster was off the
walls. At the right is the lobby as it is
today—and it was this sight of complete
rehabilitation which gave a terrific morale
boost to flood-stricken Manhattan residents,
many of whom despaired of ever
being able to clear the debris and destruction.
together—so business on Main Street and the
theatre will be cooperating further to mutual
benefit.
Another who expressed himself as delighted
to have the theatre back in operation was
Gene Martin, food service manager at the
Wareham hotel.
"The show always helps our business," he
said, speaking largely of the coffee shop,
newly decorated in attractive color. "People
going to the show often drop downtown to
have dinner beforehand. Even if it isn't an
SRO night at the show, frequently our place
could hang out the SRO sign right after the
first show. We close at ten, as this is a student
town and keeps early hours for the most
part."
Millard Moore, owner of the I.G.A. Food
Store, neighbor to the Wareham, was pleased
to tell how his business had been affected:
"It sure does mean a lot to me," he said.
"I was open before the theatre opened and
my afternoons were slow. Now they buy both
before and after the afternoon show—and the
same is true on Saturday nights."
FOOT TRAFFIC IS UP
Emphatic In stating that the foot traffic
was noticeably greater was H. R. Sanborn,
manager of the Manhattan Bootery.
"This is especially true in the downtown
area at night," he mentioned. "It was like
a shot in the arm for Main Street, to have
you folks up there again. You bring the folks
downtown—my display lobby is often lull
after the show."
J. E. Hayes, president of the First National
Bank, takes pride in the new theatre, which
he thinks is a credit to the community and
contributes to the town's rehabilitation. Like
the others, he mentioned that it is often the
show which brings people to town, but said
while there they will do business at the bank
and in the stores.
At the Style Shop, operated by Mary Waters
and Myrna Glenn, the women said they were
glad to be close to "such a lovely theatre."
It not only brings window shoppers but they
have noticed they are always rushed right
^
% ^' f
> 4A'
V
after the matinee. With Lightner they discussed
window cards on pictures which might
be suitable for display in their windows.
At the Norton Rexall drug store, Norton
mentioned how much more night traffic the
streets carried since the theatres reopened.
"We reopened as early as possible because
our prescription service was needed," he said,
"and we noticed that our business picked up
right away after the show got going—especially
at night and on the weekend."
At Montgomery Ward's reopened store,
W. T. Morris, manager, stopped a minute
from the business of getting his stock back
on orderly merchandise display to tell what
he had found to be true about a closed or
open theatre across the street.
AFTERNOON BUSINESS RISES
"Business has already picked up in the
afternoon," he said. "At least W'e are having
more floor traffic. If they don't always buy,
we know they are potential customers and will
be back. Right now we are handicapped because
our windows are not trimmed. As soon
as possible we'll have something in them to
attract the attention of patrons you bring
downtown."
So there it was—one after another t«Uing
simply from their own particular angle how
much the motion picture theatre meant to
the life of the business community. All of
them recognized that the townspeople and
those in the surrounding area had need of
something to take them out of their stresses
and worries and set them to laughing, or to
stir their emotions so that they could come
out refreshed and less tired than when they
went in. Most of them were regular patrons
themselves.
WTiile no one would wish for other theatres
and exhibitors to go through what the Wareham,
Doug Lightner and assistant Clyde
Bradley or Dave Dallas and TEI colleagues
did, it might be well for some of those
careless critics of the motion picture industry
to learn how much a town relies on its
theatre entertainment. Manhattan found it
out the hard way—and will remember.
Si
BOXOFFICE :
: October 27, 1951 23

.
The frank-as-life story of a teen-ager . . . who learned
a lot of things you never find in school books!
*Come on . .
let's have funT
JOAN EVANS
MELVYN DOUGLAS
LYNN BARI
Produced by COLLIER YOUNG
Directed by CHARLES LEDERER
Screenplay by DALE EUNSON and KATHERINE ALBERT

. . The
. . Jack
*f^oU

»
> lie, Jojii
j
j
j
PARAMOUNT. N.Y
L
HAS BIGGEST
WPTICO).
"tf-prisite
m,m
OPENING IN SIX
iitbtu
at Hi Ha
' local
led
US
Muf
MONTHS WITH
snasiijiii
iaid, il«s
aha
ill
bed;
COLUMBlA S
starring
BRODERICK CRAWFORD witi. Betty Buehler • Richard Kiley • Otto Hulett • Matt Crowley
Screen Play by WILLIAM BOWERS • Based on the Collier's magazine story, "Waterfront" by Ferguson Findley • Produced by JERRY BRESLER • Directed by ROBERT PARRISH

Republic Will Appeal
Roy Rogers TV Ruling
HOLLYWOOD—With a formal decision due
to be entered within the next few days, all
indications were that Republic would immediately
file an appeal in the precedential federal
district court suit whereby Judge Pierson
M. Hall ruled in favor of cowboy star Roy
Rogers in his action to prevent the studio
from selling and/or leasing Rogers starrers
to television.
Judge Hall was expected to enter his formal
decision after attorneys for Rogers have submitted
their findings of fact and conclusions
of law. Meantime Republic has made no official
comment beyond the declaration by one
legalite that an appeal will be filed.
Rogers was granted an injunction preventing
Republic from disposing to video of any
pictures made by the sagebrusher while he
was under contract to the valley studio. In
his ruling, Judge Hall upheld the actor's
contention that he has "the right to control
any commercial sponsorship or any advertising,
commercial or publicity purposes to
which his name, voice or likeness is attached
for other than the motion pictures which
Republic has already made."
The verdict was based upon the court's interpretation
of a term contract entered into
between Rogers and Republic in 1937 and subsequently
amended, and a new contract
signed in 1948. Judge Hall opined that even
if the Rogers films were to be telecast on a
sustaining basis, it would be considered a
"commercial u.se," and his ruling thus, in effect,
prohibits the dating of Rogers westerns
for any type of TV programming.
The decision was regarded by the Screen
Actors Guild as being of "great interest to
all motion picture actors." The SAG's executive
secretary, John Dales jr., commented that
"a prime goal" of the organization is to "stop
any theatrical pictures from being released
on television without suitable, fair arrangements
with the actors." To that end, the
SAG recently served notice on Lippert Productions
that its contract with that company
is being canceled on the grounds that Lippert
sold several films made after Aug. 1,
1948, to video stations, although the SAG
requires that "satisfactory" additional payment
must be made to the actors involved in
the event that pictures made after that date
are acquired for telecasting.
Although Rogers was granted his injunction,
the court denied damages asked by the
western star, who alleged Republic's plans to
sell and/or lease his films to TV had hindered
finalization of Rogers' plans to enter
video production on his own. Rogers additionally
had claimed Quaker Oats canceled
his radio show, and sought damages of $100,-
000. Judge Hall opined, however, that the
evidence in this regard was "nebulous and
uncertain."
Rogers has now embarked on a series of
30-minute TV programs starring himself under
sponsorship of General Foods.
Audrey Hepburn Is Signed
From Stage by Paramount
NEW YORK—Audrey Hepburn, young European
actress who is rehearsing for her
Broadway stage debut in Gilbert Miller's
production of "Gigi" in November, has been
signed to a long-term contract by Paramount
to start following the New York run of the
play. Miss Hepburn, who was born in Brussels,
recently played in both the French and
British versions of the picture, "Baby Beats
the Band" and "The Lavender Hill Mob."
M-G-M TRADE SHOW- NOV. 8th

I
PICTURE
DeCARLO
IN YOUR
HOUSE!
o.c^^^°,!n„o^.
"DeCARLO SINGING, DANCING
AND COQUETTING MOST EFFEC-
TIVELY! Joyful comedy... great fun!'
-SHOWMEN'S TRADE REVIEW
GCVtKOKCl
j
^MOTION
HERALD
/
'^'

BOXOFFICE
BAROMETE
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage m
relation to normal grosses as determined by the theatre managers. With 100 per cent as
"normal," the figures show the gross rating above or below that mark.
fclft'S
^
Basketball Fix, The (Realart)

i
-
United World to Make,
Distribute TV Films
NEW YORK—United World Films, subsidiary
of Universal-International, has concluded
plans for the extensive production,
distribution and sale of television pictures,
according to James Franey, president. The
plans include the production of color pictures,
in addition to those in black and white.
While the physical facilities of Universal-
International Studio in Universal City, California,
will be utilized for most of the production,
Franey emphasized that United
World's television pictures would not compete
with the full-length pictures Universal-International
produced for exhibition
in film theatres. No Universal contract players
will appear in the films, Franey said.
George Bole, assistant studio manager of
Universal-International, will serve as liaison
executive for the studio and United World.
United World, which was formed five
years ago, engaged in the sale of films for
use on television to a limited extent but has
specialized in the production and distribution
of motion pictures for non-theatrical or
home consumption.
Empty Seats Are the Enemies of Profits"
KROGER BABB SPEAKING AT KANSAS
CITY ALLIED CONVENTION, MAY 17, 1951
wit
RCA Service Contracts
Set for 154 Drive-Itis
NEW YORK—The RCA Service Co. has
signed contracts for servicing and parts replacement
for operators of 154 drive-ins since
last April, according to George F. Sanders,
manager of sales and merchandising for the
technical products division. The contracts
cover regularly scheduled service calls, emergency
service, parts protection for both sound
projection equipment and in-car speaker repairs.
"The increase in demand can be attributed
in part to the large number of drive-in theatres
opened in recent months, but it has been
evident that established operators are increasingly
anxious to extend the life of their
theatre equipment and maintain the highest
performance standards," Sanders said.
Reg Evans Named Ad-Film Official
NEW YORK—Reg Evans has been named
vice-president of the newly formed motion
picture distributing company Ad-Film Distributors,
Inc., 500 Fifth Ave. Evans was
formerly vice-president of General Screen
Advertising. Inc., and before that was with
the Saturday Evening Post and the Jam
Handy Organization.
I',
TICKET MACHINES
»!
As Low 0*
$125.00
WE
REPAIR
REBUILD
ALL
OLD MACHINES TAKEN IN TRADE
TICKET REGISTER INDUSTRIES
30 EAST ADAMS ST. CHICAGO (3)
MaoRV^ie S. WELUST.
ILLINOIS
BOXOFnCE :: October 27, 1951 31

At the SMPTE Convention:
Three-Dimensional Films Predicted
Most Promising Trade Development
HOLLYWOOD—With plans to hold Its next
conclave in Chicago next April, the Society
of Motion Picture and Television Engineers
concluded its 70th semiannual convention here
Friday (19) at which more than 600 motion
picture and TV engineers, scientists and research
analysts heard a record total of 65
papers and reports. The emphasis was upon
television in its technical aspects and as concerns
its Impact upon the motion pictiu:e Industry,
but the convention topics embraced a
wide range.
Generating considerable interest was the
three-dimensional film, which was envisioned
as "the most promising theatre entertainment
of the future" if filmdom's resources can be
put behind its further development. Speakers
on this subject included Raymond Spottiswoode,
technical director of the Festival of
Britain, who reported on the stereoscopic
three-dimension film program presented there
earlier this year; I. Melville TerwUliger, who
described his "Inspacian systems" for accomplishing
depth-dimension effects; Norman
McLaren, John O. Stott and M. L. Gunzburg.
In the latter days of the five-day meeting
the conventioneers also heard reports on
16mm, magnetic sound tracks, color photography
and other technical subjects.
Honoring three delegates who are nationally
known in the field of photographic optics, the
SMPTE's Pacific Coast section is planning a
CYCLdRAMIC
Cusfoni Screen
GIVES YOU
''CENTER SEAT VISION"
From every seat in the house!
ELIMINATES GLARE AND DISTORTION!
GIVES AMAZING NEW DEPTH!
PERFECT SOUND TRANSMISSION!
NO PERFORATIONS!
dinner meeting for Wednesday (31)
at which
the speakers will be Paul C. Foote, of Bell St
Howell, Chicago; Arthur Warmisham, Taylor
& Hobson, Leicester, England; and Malcolm
G. Townsley, also of Bell & Howell.
Around 2,744,831 TV Sets
For First 8 Months of Year
WASHINGTON — An estimated 2,744,831
television receivers were shipped to dealers
in the first eight months of 1951, according
to an announcement by the Radio-Television
Manufacturers Ass'n on Friday (12). Meanwhile,
Glen McDaniel, president of RTMA"
was telling a New Orleans gathering on the
same day that TV receiver production in
1951 would total no more than 5,250,000 sets,
compared with 7,400,000 in 1950 when material
shortages were not as acute.
McDaniel admitted during the course of
his speech that TV servicing Is a "serious
problem" due to the lack of trained and reliable
servicemen, and that there are some
grounds for complaint by the public.
Levin Names Kornbluth
NEW YORK—David Kornbluth has been
named New Haven representative for Jack H.
Levin Associates by Jack Levin, president. He
is the 22nd representative for the national
survey, research and checking company.
A'^cde^ec^f
Monufacturad by
B. F. SHEARER COMPANY
ti\l StCONU AVENUE, SEA1TL6, WAShlNGiON
EXPORT DISTRIBUTOR: FRAZAR & HANSEN LTD., 301 CLAY STREET, SAN FRANCISCO .. CANADA: DOMINION SOUND
EQUIPMENT LTD. .. OFFICES IN ALL PRINCIPAL CITIES
OUTDOOR
DRIVE-IN IN-A-CAR SPEAKERS
and junction boxct complcfc with
traniformcr to match any impedance.
to Coost
Alto replacement speaker conci (Jensen)
any sise.
I
DRIVE-IN THEATRE MFC. CO. ."' «.',l',',':''i:.
REFRESHMENT^
SERVICE
from Coast
over 'A Century
S-
SPORTSIRVICr CORP.
WOITMIVKI USO. • lUfrAlO. N. Y.
Refreshment
Service for
DRIVE - IN
THEATRES
Movies Win Over TV
As Kiddies'
Preference
PROVIDENCE—Proof that the "young
fry" are stUl 100 per cent movie fans,
television notwithstanding, the P>rovidence
Bulletin, which runs a Small Fry
Forum once a week on its feature pages,
recently asked the following question,
"Do You Think Movies Are Better Than
Television?" Every child "sampled" indicated
a decided preference for movies.
Scores of reasons were advanced for
their choice, and the consensus seemed
to be that the children felt the screen
entertainment brought them scenes and
action, as well as "color" that could not
be obtained on video.
Many of the youngsters stated that it
was more fun to go to the movies "because
you get to meet your friends, and
really have a good time."
One youngster (a boy) said that television
could never present his cowboy
heroes in the thrilling scenes he witnesses
in his favorite theatre.
He further said that movies shown on
television were not clear, and hurt his
eyes.
Not one vote was given to television
over movies as real entertaiimient.
20th-Fox Changing Titles
On Two Decemiser Films
NEW YOHK—Twentieth Century-t'ox has
made two tiile changes on pictures scheduled
for December release. In addition, "Kangaroo,"
the Technicolor picture filmed in Australia,
has been taken out of November release
to give full opportunity for an international
exploitation campaign in Australia
and the U.S.
The pictures scheduled for December release
now are: "I'll Never Forget You," final
title for "Man of Two Worlds," filmed in i
England in Technicolor and starring Tyrone
Power, Ann Blyth and Michael Rennie; "The
i
Girl on the Bridge," final title for the Hugo
Haas production, formerly called "The Bridge,"
with Haas, Beverly Michaels and Robert Dane
featured; "Elopement," starring Clifton Webb,
Anne Francis, Charles Bickford and William
Lundlgan, and "Fixed Bayonets," with Richard
Basehart, Michael O'Shea and Gene
Evans.
The revised release schedule for November
now has three pictures: "Let's Make It Legal,"
"Anne of the Indies" and "Golden Girl," the
last two in Technicolor.
Marc J.
Wolf to Induct
New Irish Variety Tent
NEW YORK—Marc J. Wolf, international
chief barker of Variety Clubs International,
will fly to Ireland November 23 to Induct
the new Dublin tent into the organization. At
that lime the tent will indentify the charity
it will adopt. Wolf will then go to London
to meet with the barkers In England.
Wolf also is scheduled to address the National
Allied convention which opens here
in October 28, and to dedicate Variety Manor,
school for feebleminded children sponsored
by the Variety Club of Dayton, Ohio, November
7.
vjltJ
wEDI
#
m
pit"
1)21 b! I
binl
32
BOXOFFICE :
: October 27. 1961
I

1
(yt:-
hi..
CHESTER FRIEDMAN
EDITOR
OXOfFiG
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
Warner Katz-Kabn Ad Team Scores
Big on 'Streetcar in Pittsburgh
Vprv Desirable
—B> Huntirrord
Quite abruptly, a few weeks ago, Phil
Katz, high pressure exploiteer and manager
of the Enright in Pittsburgh, found
himself elevated to the Warner zone office
in that city as assistant to Jack Kahn,
division advertising and publicity director.
The promotion came by way of reward for
an outstanding job at the Enright during
the last four years.
Ever since moving to his "desk" job,
Katz has been trying to live up to his reputation
by working up some live campaigns
to reactivate public interest in motion pictures,
especially these playing in the local
Warner downtown theatres.
He and Kahn did an excellent job of
selling "A Streetcar Named Desire." The
picture played at the Warner, opening big
and showing top grosses in its third week.
The advertising team chartered four
streetcars to carry patrons to the theatre
without charge for fare. The stunt was
tied in with the efforts of legislatures to
get a reduction in excessively high fares.
A congressman posed for pictures and
made a statement for the press on the
need for "cheap transportation." Cy Hungerford,
nationally famous cartoonist for
the Post-Gazette, picked up the gimmick
and the next day the paper broke a threecolumn
cartoon Illustration on page one.
Some of the gimmicks which swelled
interest in the picture were a top ad
schedule, ranging up to full-page layouts
in three daily papers; cross plug trailers
in 25 Warner houses in the area: a saturation
radio campaign on WCAE and
KQV; 10 window displays; a front cover
and feature story in "This Week In Pittsburgh,"
and a layout in the Sunday Press
roto section.
A "triple" sta^e wedding was in the
works in conjunction with the Stanley
engagement of "Here Comes the Groom."
All of Pittsburgh was invited and as an
indication of the tremendous interest
aroused, more than 350 couples responded
to an ad for three couples who desired
to hitch up on the Stanley stage. The
couples ra^te an all-expense honeymoon by
plane, a few thousand dollars worth of
rings, wedding trappings and service gifts,
and both the radio and newspaper sources
of news dissemination had a field day
with human interest
incidents.
A few days before "Force of Arms"
opened at the Warner, Katz located a
G.I. who had met and married an American
WAC in the Italian theatre of the
war. Since the couple's adventures followed
closely the pattern of the picture's
plot, they were spotted on a television program
and several radio shows for guest
shots.
To promote "That's My Boy," a Stanley
booking, a jingle contest was worked with
radio station KQV. The contest broke all
records for entries received at the station
on any similar setup. The two theatremen
promoted dozens of Martin and Lewis
>^^-
This fhree-column cartoon, the work of
Cy Hungerlord, cartoonist for the Pittsburgh
Post-Gazette, appeared on the front
page of that paper after an extensive attention-getting
publicity stunt developed
by Phil Katz and lack Kahn for the Enright
Theatre.
sports shirts for prizes, which were awarded
for the best "last lines" submitted by
station listeners.
So the kid trade was not neglected, Kahn
and Katz worked a tieup with a pet shop
to give the youngsters live rabbits in conjunction
with cartoon shows set in for
Teachers Institute day, October 12. The
sponsor received advertising on the screens
and in lobby displays at all participating
theatres. Both the news columns and radio
commentators carried announcements.
ue.did
in tfie ^JwtouSe
Periodically we have written about the lack of politeness and
courtesy in theatres and its effect on patronage.
An article on this same subject recently appeared in another
tradepaper. It immediately elicited a letter from a theatre manager
whose response can be summed up: 'If the ushers are discourteous,
then so are the patrons." The inference is that if the
people who buy admission tickets to the theatre were more civil and
courteous, the staff would be polite.
That type of thinking could only originate with one who does
not have long experience in business—we mean any business. It
is obviously a more modern philosophy of management in theatres,
aind indicates how far we are now removed from the old concepts
of sound management.
There are too many well-founded reasons to
explain the discourtesies
the patron endures without making him the goat. The
manager could say, if he wanted to, the reason is simply that we
are not getting the high caliber type of employe who at one time
was attracted by the glamor and the opportunities this business
offered. There was more incentive for ushers in this business at
one time.
Or, if he were well-versed in tradition, he could admit that
because there has been a gradual but steady loss of interest by
the circuits in such operational phases of management, that perhaps
his own training was neglected.
When the period of circuit expansion was at its zenith,
there was a vast reservoir of manpower constantly being trained.
Today, a sizable proportion of theatres are being managed by men
who came into this business since the war and whose training
frequently ended when they learned how, where aad when to bank
the daily receipts.
(Continued on next page)
mmmmmmmmmm^mi^mim^mi^^^^^s^^^^^^s^^i^^^^^^^^^^
BOXOFFICE Showmandiser
: : October 27, 1951 — 239^ 33

'
Merchant Co-Op Page
For 'Annie' Unusual
In British Cinema
A teaser campaign conducted through
slides flashed on the screen four weeks prior
to "Annie Get Your Gun" aroused strong
publicity for Len Crate, manager of the
Union Cinema, Dunstable, England.
A slide with the initials AGYG was used. The
following week, copy was changed to read,
"What is AGYG?" The third week, the title
was spelled out, with the catchline, "The
greatest musical under the sun." Music from
the picture was played simultaneously over
the house public address system.
A week in advance, Crate succeeded in
promoting a full-page cooperative ad in the
daily paper in which each merchant featured
one of the song titles in his display space. As
an example, a laundry advertised "Anything
you can do we can do better." A dairy used,
"There's no business like show business, and
there's no service to equal, etc., etc." The
theatre received a banner headline across the
page and a three-column display ad at no
cost.
Records from the picture were played continuously
in the theatre lobby on a small
record player, backed by a colorful art display.
For street ballyhoo, a member of the
theatre staff dressed as an oldtime barker
carried a large drum on which was lettered
picture and theatre copy. He distributed 1,000
throwaways to pedestrians. The theatre cashier
volunteered to ballyhoo the picture by
wearing a cowgirl costume and riding a horse
about town, with appropriate signs.
One thousand Indian headbands with theatre
imprint were distributed at the Saturday
kiddy show, and the youngsters helped
to publicize the picture by wearing the headbands
during their play hours. Crate promoted
numerous window displa's, tieing in
records and sheet music.
Students Earn Passes
For School Attendance
John Patton, manager of the Whitley City
(Ky.) Theatre, recently Introuced a plan
through the county school system whereby its
relations with the youngsters of the community
will be improved and cooperation of the
faculty enlisted.
Patton's plan calls for the presentation of
a free admission ticket to every child in the
county who has a perfect record of attendance
and punctuality each month. The superintendent
of county schools was happy to go
along on anything which provides an incentive
for the youngsters to cut down on absenteeism
and tardiness. Patton reports that
about 500 children qualify for the free tickets
each calendar month.
Since introducing the plan, two competitor
theatres have made similar tieups with
the school authorities.
Sells Co-Op Herald
Toby Ross, manager of the Fox Theatre,
Corning, N. Y., divided the back page of the
exchange herald on "Little Egypt" into six
small sections and sold individual ads to merchants
for $5 each. The $30 collected underwrote
the full cost of the herald including
imprinting and distribution.
Guests in
the House
If we are wron^, maybe someone could
tell us then how come so many projectionists
have to make up film schedules? And
how come the printer, instead of the manager,
decides whether the title of the picture
deserves bigger billing than the stars,
or vice versa? In a majority of cases the
printer merely receives from the theatre a
weekly list of bookings to guide him in
making up the ad matter.
Without getting too far from the original
subject, the lack of incentive, the lack
of a proper training program for ALL theatre
employes is something this industry
will have to reckon with one day.
It is 23 years, almost to the day, since we
waJked into the New York Paramount
lobby, engaged as an usher, and promptly
was placed through an intensive three-day
course of training before we were even
measured for a uniform.
During the next 16 years, while we were
actively engaged in theatre management,
we were never able to forget for even one
minute the essence of what we learned
during those three eventful days.
Patrons Get Discount
At Hamburger Stand
Hugh Borland, manager of the Louis Theatre
in Chicago, recently inaugurated a
special discount service which has created
goodwill for the theatre among regular patrons.
Borland took his cue from the prevailing
high cost of living and the fact that many of
his patrons are regular customers of a hamburger
stand located near the theatre. He
tied up with the owner of the stand so that
theatre patrons, each of whom receives a discount
card when they purchase a ticket, is
entitled to a 10 cent discount on any 50 cent
purchase.
The stand also works as a business stimulant
for the theatre, and with the merchant
paying the cost of the discount cards, Borland
has a good stunt at no expense to the theatre.
Display at Exposition
Aids 'Bright Victory'
The Chicago premiere of "Bright Victory"
at the Woods Theatre was exploited at the
Defenders Home Service exposition which
was staged at the Park City Bowl. A booth
was taken at the exposition, and a tieup was
consummated with Martin Jewelers to award
a $500 diamond ring to the winner on a wheel
of chance. Copy over the booth read, "Spin
the 'Bright Victory' wheel of luck, free. If
you hit a star, etc., etc." The back of the
booth was covered with color blowups of scene
stills, with a theatre announcement topping
the display.
Runs Cartoon Festival
Pearl Bryant, manager of the Federal Theatre
in Federalsburg, Md., promoted a special
Saturday matinee cartoon festival which coincided
with the teachers convention. The
show was sponsored by several Federalsburg
merchants who underwrote the cost of the
theatre rental and distributed free tickets to
their customers.
(Continued from preceding page)
It is that the patron is a guest. As a
guest, he is entitled to aU the hospitality
and courtesy he would receive if he were
visiting in our own home. As a paying
guest, he deserves even more consideration
since it is hoped he will visit us regularly
and often.
As a parting afterthought, we would like
to remind the reader that when people visit
in New York, they invariably make it their
business to attend the Radio City Music
Hall. When they return home, they have
had the thrill of seeing the world's finest
theatre, the symphony orchestra, the
Rockettes, the choral group, and all the
wonderful entertainment features the
theatre is noted for.
They have also enjoyed the experience of
being treated with real courtesy as befits
the world's greatest showplace. And that,
too, is what keeps those long lines of people
waiting to buy tickets on 50th street
week after week, year after year. The public
seems to know instinctively where it is
welcome.
— Chester Friedman
Timely Idea Clicks
But Cost Is Small
Manager Dana Bradford of the Rosett
in Miami, Fla., put on a promotion display^
for "Hurricane Island" which never fail
to get a rise in that coastal city. The pic-l
ture, scheduled during Miami's (sometimes) (
hurricane season, suggested the idea. Bradford,
assisted by Douglas Jernigan and|
Helene Grippe, assistant manager and cashier,
respectively, cut and painted strips ofl
paper which they attached to the lobby doorsi
to simulate boarding—a sight which is allJ
too familiar to localities at this time of year.J
The ends of the paper strips were made!
to resemble sawed ends of boards, and nail J
heads were painted on. Part of the glassed-inJ
cashier's cage was also "boarded." Tackedil
to the strips were signs reading variously: (
"We are boarding up for 'Hurricane Island,"
and "Warnings are up for (play dates)."
The response, Bradford said, was very goodil
and out of all proportion to the small amount!
of money that was expended. The picture?
played to satisfactory boxoffice and drew
all sorts of comment. People even called in
to say they had seen the theatre boarded and
'
was it because of a real hurricane?
Bradford found this promotion an example
of what can be accomplished witli almost
no money, but plenty of enthusiasm from an
alert staff, and everybody's willingness to
help.
Staffers in WAC Uniforms
Before the Paramount Theatre in Portland,
Ore., played William Holden's "Force of
Arms," Manager O.scar Nyberg got the aid
of the Portland WAC recruiting office. The
entire staff of usherettes, including cashiers,
were outfitted with authentic uniforms, the
cashiers in the whites. On a Friday night
during the run a contingent of Portland
women were sworn into the women's corps
on the Paramount stage.
34 — 240 — BOXOFFICE Showmandiser : : October 27, 1961

'5 result
^ take it n,
b
County War Memorial
Dedication Is Used
For 'Iron' Tieup
Charles Graziano. manager of the Paramount
in Syracuse, N. Y.. was fortunate in
having the new County War Memorial arena
dedicated Just as he was preparing to promote
the engagement of "Iron Man." He was
able to arrange a timely and effective tie-in
that got the picture some unusual news
breaks.
On the night the arena was officially
opened, the referee for the main bout was
Babe Risko, former middleweight champion
and a Syracuse resident. Graziano cleared
with the office of the boxing commission to
present the former champ with an "Iron
Man" trophy, just prior to the main event.
With hundreds of national sports-prominents
present because of the great local interest
in the new arena, the presentation
ceremony was carried over the radio circuits
and made all Syracuse papers as well as the
wire services, carrying mention of the picture
and theatre dates.
The Paramount manager also located a
popular boxer from Syracuse who was interviewed
by several local sports commentators
in conjunction with the theatre screen attraction.
Other facets of promotion also were explored
fully to gain as much publicity for the
picture as possible. Sporting goods stores
used window displays: Graziano distributed
500 fan photos of Jeff Chandler to kids at
the prior Saturday matinee; display cards
were placed in the YMCA and various boys
clubs; and drug stores featured an "Iron
Man" Punch with bar stickers advertising
the theatre attraction. Co-op ads and regular
publicity stories on the amusement pages of
the papers also helped to spread playdate
information around the city.
News Headline Makes
'Boat to Dublin' Tie-in
A timely bit of showmanship paid off with
extra attendance for "Night B^at to Dublin"
because of the alertness of L. F. Holman,
manager of the Ritz Theatre, Hereford, England.
Holman read a news story In the papers
reporting that "all Irish ships at sea have
been ordered to home waters." He immediately
made up six display signs such as are
used by news vendors, tieing the headline in
with the picture booking. The signs were
placed with local news agents, and the theatre
copy was thus brought before hundreds
of extra potential patrons.
Rhubarb Cut on Page One
Lee Thompson, manager of the State Theatre,
Menomonle, Wis., established a precedent
for theatre advertising in the Menomonie
Shopper, a weekly publication. Thompson
persuaded the editor to run a two-column
scene mat advertising "Rhubarb" just below
the banner headline. The catchline appeared
beneath the illustration, with "Adv." in small
type. Thompson's main difficulty arose in
convincing the editor that since the paper is
essentially a shopping guide, advertising
should be acceptable on the front page.
Daily Change of Shocker Bills
Gives Horror Fans Their Fill
Seasonal Display Sells
His Coming Programs
A seasonal display built around the boxoffice
received much favorable comment and
helped to stimulate word-of-mouth publicity
for coming shows booked at the Regal Cinema,
Walton-on-Thames, England.
Manager F. A. Barker obtained a branch of
a tree which was stripped of foliage. This
was then imbedded in turf and placed so
that it partially enveloped the ticket box but
left the window free. Plaques cut out to
resemble autumn leaves, with suitable coloring,
were then lettered with details of coming
films and playdates, and suspended from
the branch.
Leaves are removed as each respective film
concludes its run at the Regal.
Stills and Diapers Help
Publicize 'Dividend'
One entire sidewall of the theatre lobby was
covered with stills and posters advertising
"Father's Little Dividend" a week prior to
its opening at the Thompson Theatre, Hawkinsville,
Ga., by Manager Emmett Grimsley.
In the foreground, Grimsley had a highchair
with a baby doll and balloon copy reading,
"I am 'Father's Little Dividend.' Wait
till
you see me do my stuff here Sunday."
Near the ceiling, a line was suspended from
one end of the lobby to the other, hung with
diapers lettered with the picture title, star
names, etc.
Currently serving as a solid week's
business stimulant is a program being
offered by circuit theatres around the
country which provides 14 different horror
films on a daily change of program.
The shows are combinations of similar
themes or stars. Bill Trambukis, manager
of the State, Syracuse, N. Y., offers
this graphic evidence of his lobby display,
theme of his entire campaign. The photo
blowup at right shows Trambukis
donating blood to the local Red Cross.
Sign offers blood plasma on request to
squeamish patrons.
Animation Puts Zip
In
Egypt' Displays
M. T. Harmon, manager of the Palace Theatre,
Milwaukee, had two animated lobby displays
for "Little Egypt." On one board.
Harmon placed four figures of an oriental
girl in dancing poses with the catchline,
"Here are the basic motions of the hootchykootchy
dance." The figures were all life-size,
and in front of the display, a model dressed
in similar costume amused patrons by demonstrating
the different motions made famous
by the original Little Egypt of Chicago World
Fair renown.
The same model made appearances on the
Palace stage a week in advance of opening,
as a live trailer. Halfway through the regular
screen trailer, she made her appearance,
picked up with a steel blue spot. She danced
for about 25 seconds, directly in front of
the picture screen.
The second display was in the form of an
animated peepbox. Copy on the front read,
"You must see, etc., etc." Two large peepholes
were cut into the front board, and behind
this, stills revolved showing scene highlights
from "Little Egypt."
Carriers Are Guests
Adam Goelz, manager of the Hippodrome
in Baltimore, recently played host to news
carriers of the Baltimore News-Post and succeeded
in arousing extensive word-of-mouth
publicity for his current film program.
BOXOFFICE Showmandiser :: October 27, «61 — 241 — 35

Front Given Frenchy Atmosphere
For Frisco 'American in
Boyd Sparrow, manager of the Warfield in
San Francisco, received some timely news
breaks on "An American in Paris" by virtue
of the fact that Leslie Caron, new dancing
star introduced in this film, was in San
Francisco for the opening. Miss Caron was
married to George Hormel the day before the
premiere, and the daily papers went all-out
with front-page breaks, stories and art on
her arrival, with mention of the Warfield's
screen attraction.
The City of Paris, San Francisco's largest
department store, tied in on the premiere,
with Miss Caron appearing in the store's record
salon for an autograph party. The star
was guest of the president of the store and
appeared at a fashion show modeling the
same costumes she wore in the filming of
"An American in Paris." The store devoted
four large windows to the picture, displayed
three 30x40 posters on the main floor, and
took two cooperative ads in the San Francisco
Chronicle.
Miss Caron was interviewed on six radio
programs over KYA, KCBS and KGO. The
interviews included numerous plugs for "An
Kids Day Celebration
Includes Free Show
A program of special events, including a
free cartoon show at the Roxy Theatre in
Midland, Ont., was set up in celebration of
National kids day by Allan Perkins, manager
of the Roxy, through a tie-in with the local
Kiwanis club.
Perkins headed a committee which lined up
the special program climaxed by a grand
parade, the presentation of awards for special
events, and free gifts donated by the merchants
to the youngsters.
Parade entries were judged by a committee
including the mayor, and awards were made
for the best entries of doll carriages, bicycles,
tricycles and wagon classifications. Hundreds
of local children participated, following
which the youngsters were guests of Perkins
at the free cartoon show.
The daily newspaper was very cooperative,
and according to Perkins, both the theatre
and the Kiwanlans received many letters of
thanks for the public service.
Paris
American in Paris." The Del Courtney TV
show (KPIX) devoted a 12-minute salute to
George Gershwin music, giving the Warfield
playdates several plugs.
Record tieups resulted in window displays
with Sherman Clay, Charles Brown & Son,
the record room at the Fairmont hotel, and
the Clearcut drug store. Theatre employes
wore berets and badges 10 days in advance,
and cashiers announced the picture playdates
before giving the customary greeting on the
telephone.
Two circular Parisian advertising kiosks
were displayed in the lobby and moved out
front for current ballyhoo. French government
posters were mixed in with art displays
in the lobby to build advance interest in the
film.
A red and white striped awning was hung
under the theatre marquee during the current
playdates. To add a touch of Paris,
trees set in urns were placed along the curb.
A 30-foot banner was hung from the roof of
the building to the marquee.
Sparrow was assisted In setting up the
campaign by Ted Galanter, MGM explolteer.
Flash Front Puts Eyes
On 'Texas Carnival'
A flash front was built by Cornelius Webb,
manager of the Majestic Theatre, Dallas,
Tex., for "Texas Carnival." Overhead displays
featured colorful star blowups, with
emphasis on cheesecake art. Large banners
covering the regular theatre poster frames
were covered with scene-stills to command
attention from pedestrians.
Marquee copy, in addition to star names,
included the catchline, "The blg-as-Texas
Technicolor musical, 'Texas Carnival.' It's
Movietime in Texas, U.S.A."
Girls for 'Sahara'
A bevy of five scantily clad dancing girls
were dlspatfched by Ed Linder, manager of
the Astor Theatre, Syracuse, N. Y., to hotel
bars, restaurants and other public meeting
places to ballyhoo advance interest in "Hotel
Sahara." The five girls, models, carried
handbags lettered with the picture title and
theatre playdates. Window displays helped to
promote interest In the picture.
Ohio Theatre Manager
Promotes Full Month
Oi Topnotch Films
September was a busy month for Jack
Mitchell, manager of the Weslin Theatre.
Masillon, Ohio. Mitchell reports that outstanding
product booked during the month
kept him constantly on the go, promoting his
attractions. The highlight of his campaign
for "The Great Caruso" was music tieups.
with records and alubums displayed in music
store windows.
For "AUce in Wonderland," a downtown
bakery baked a huge 80-pound un-birthday
cake. This was displayed in the theatre in
advance, and slices were disributed to patrons
on opening day. The bakery ran a
large newspaper co-op announcing the largest
cake ever baked in Masillon.
A tieup with a local dress shop in conjunction
with "Rich, Young and Pretty" netted
newspaper co-op ads at no expense to the
theatre, on two successive days prior to opening.
To ballyhoo "'Comin' Round the Mountain,"
Mitchell had a Model-T Ford driven around
town by a couple of hillbilly characters. Signs
on the vehicle called attention to the playdates.
Large size blowups were used to sell "Prehistoric
Women." The cutouts were displayed
in the lobby for advance advertising, and
moved out front and in store windows for
current ballyhoo.
Newspaper Tieup Gets
Publicity on Page One
Silver Raley, manager of the Indiana Theatre
in South Bend, promoted a weekly contest
that appears on the front page of the Tri-
County News. The Indiana attractions as
well as programs booked at four affiliated
theatres in the area receive incidental plugs.
Each week, the Tri-County News publishes
a star cut in a two-column box about 12
Inches deep. Subscribers are invited to name
the film star and the title of her latest picture.
In addition, each contestant submits
a 25-word statement beginning, "I like to
read the Tri-County News because ."
. . Winners
receive guest tickets to the theatre nearest
their home.
The film attractions at each of the theatres
is listed every week, providing a source of
extra publicity for the houses.
News Stories Follow
'Soldiers' Promotion
The title of "Soldiers Three" suggested a
promotion to P. Tyler, assistant manager of
the Palace Cinema, Banbury. England, which
was well publicized by local newspapers.
Tyler selected three soldiers from a nearby
army camp who were taken on a conducted
tour of places of interest in Banbury including
the offices of the Dally Guardian. He
arranged with restaurants and hotels to extend
full courtesies and meals, and later had
the mayor of Banbury welcome them at the
Palace where they saw "Soldiers Three." For
their journey to and from the camp, a taxi
firm donated the use of a Rolls Royce.
More than 40 Inches of free publicity In
three local newspapers resulted.
36 242 — BOXOFFICE Showmandiser : : October 27. 1951

^.0
\ 1
6
Theatre Patron Sees
Program Every Week
Since House Opened
Special activities promoted by Manager
Sam Springfield publicized the 29th anniversary
week of the Palace Cinema in Eltham,
London, England.
Three weeks in advance, Springfield made
announcements from the stage, urging older
patrons to submit name, address and age.
From this group he selected Mrs. S. Nugent,
an 81 -year-old patron, who has visited the
Palace regularly once each week since the
theatre first opened. The newspaper was very
cooperative in publicizing Mrs. Nugent's recollections
of exceptional films she has en-
Joyed at the Palace during the past 29 years.
A baker donated a large birthday cake,
and patrons were invited to guess the weight.
The person coming closest to the exact answer
was presented with the cake on the
theatre stage.
The parents of the first baby born at the
local hospital during anniversary week received
an attractive gift from the theatre.
The front of the house was decorated with
flags, and lobby displays featured stills and
photographs of films and events connected
with the theatre's history.
Aircraft Exhibit Sells
'Leathernecks' Booking
Marvin Fox, manager of the Orpheum in
Seattle, Wash., had an extensive tieup with
the marine recruiting service in behalf of
"Plying Leathernecks."
A large traffic island which diverts traffic
in front of the theatre was roped off for an
exhibit of a marine Corsair plane. The aircraft
attracted large crowds to the area. All
lamp posts and poles in the neighborhood were
placarded with posters imprinted with "Plying
Leathernecks" and marine recruiting copy.
In the outer lobby of the Orpheum, a recruiting
and information booth was erected
and manned by marine personnel. In addition,
the unit supplied an aerial display over
the theatre on opening day, a loudspeaker
truck and weapons for a lobby display. On
opening day, a parade to the theatre consisting
of three bands, bannered Jeeps and msurching
units, directed attention to the Orpheum
attraction.
Cooling System Draws
Hay Fever Sufferers
Hugh Borland, manager of the Louis Theatre,
Chicago, capitalized on the hay-fever
season to attract extra business. A campaign
was directed to people who suffer from
hay fever through special copy emphasizing
that the Louis air conditioning unit extracts
pollen from the air through its washing and
filtering system. Neighborhood newspapers
published special stories, and the theatre program
and a special lobby display featured
catch copy headed, "Enjoy relief from hay
fever . . this theatre is equipped with Westinghouse
.
air conditioning,
etc."
DRIVE-IN COMBINATION ENTRANCE LIGHT &
ENTRANCE DRIVEWAY FLOODLIGHT -20 INCH
Alio I«i» Panili. ArroBi Ri|ht or Le«t.
DRIVE-IN THEATRE MFG. CO. '"^''"r"'
'^^^° o,cuioU! Pa,oH mmj
Gene Lutes Spots Attraction Plug
On Capitol Auditorium's Sidewall
Promotional ideas of members of the Kentucky
As.s'n of Theatre Owners are being
published in the KATO Bulletin, distributed
regularly to the membership. The showmanship
committee under the chairmanship
of C. K. "Buddy" Arnold is handling the
material.
Oscar Hopper of the Arista in Lebanon,
Ky., is showing 16mm motion pictures made
under his supervision by a group of high
school students. The films, of course, are
silent but the teenagers and their families
turn out in crowds to see them.
Gene Lutes, Chakeres district manager and
executive director of the Capitol Theatre,
Frankfort, uses a 2x3-inch slide to plug his
coming attractions. He takes a slide projector
and projects on his auditorium wall a
sign 20x30 feet, leaving it on during the entire
show. The patrons are mystified as to
how it is up there—it creates a lot of interest
and talk, but they know what's coming.
MAKES OWN NEWSREELS
A. N. Miles of the Eminence, Eminence,
and Bruce Aspley of the Aspley, Glasgow,
make their own newsreels. Bruce useS 35mm,
while Miles utilizes 16mm. They take pictures
of anything from the auction sale at
McDonalds to the local sports events. They
both have one thing in common, they take
their pictures in a crowd and they let the
people know they are there. It is human
nature for people to come out to see if their
picture will be on the screen.
Many exhibitors used the Back-to-School
matinee as an extra moneymaker. Gene
Lutes recommended the deal in all Chakeres
houses and Harold Sliter in all the Schine
situations. The idea is to rent the theatre
to a local merchant, dime store, dairy, etc.,
for a fee proportionate to the seating capacity.
Don't make the price too cheap. The
sponsor promotes the matinee for the goodwill
gained, the advertising and the traffic
brought in his place of business. The theatre
furnishes the screen program (western feature
and shorts or all cartoons) and screen
advertising. All kids come In free as guests
of the store—have them get their tickets in
the store. The fee is all yours—no admission
taxes. This can be used for any season:
Thanksgiving or Christmas party, etc.
CLACQVERS IN AUDIENCE
On "Show Boat" one Kentucky exhibitor
asked eight of his patrons to applaud when
the words "Show Boat" first appeared on the
screen during the running of the trailer.
These stooges were scattered over the theatre
and the house was full. When they
applauded, the entire house soon applauded
the coming of that attraction. Result: many
people were sold right then that this was
one they couldn't miss. It works!
Here's how Eddie Ornstein, Marengo, Ind.,
promoted "The Thing." He chained a big
heavy wooden box to a parking meter post
near his theatre. On it he painted this sign:
"The Thing" is in this box. Name it and
you can have it." Someone guessed a week's
pass and that's what he got.
Ornstein took a piece of cardboard 18 inches
square and hinged it at the top with a piece
of tape to the mirror over his drinking fountain.
On it he had this sign, "Raise This
Cover and See What's Coming." Under it
he had simply printed in red letters, "The
Thing." On the sidewalk he printed this
sign, "Stay Away From This Theatre Tonight
—The Thing is now here." He had a six-sheet
completely around his ticket office for one
week in advance of the play date. What
was the result of this very inexpensive advertising?
Ask Ornstein, for he did capacity
business.
"Make 'em read the ads." Ralph McClanahan,
Estill & Irvine Theatres at Irvine, uses
this one regularly. In his newspaper and herald
advertising he inserts the names of people
of his town in the ads. Those spotting
their names can claim a pass at his boxoffice.
According to the committee, the foregoing
ideas are used by about a half dozen exhibitors.
"Imagine what a source of ideas we
would have if each of you would pass on to
us the stunts and gags you have used that
pay off. Only by mailing us your promotion,
can this program work. So as you work
out your various promotions, and if they prove
to be successful pass them on to your fellow
exhibitors by sending them to the ICATO
showmanship chairman, and the committee
will circulate these ideas over the state."
Glens Falls Air Show
Promotes Pictures
A new radio show launched by George
Pugh, manager of the Rialto in Glens Falls.
N. Y., is reported to be building in popularity
and helping promote interest in current pictures.
The show is titled "Let's Talk About
the Movies" and has a 15-minute spot, from
1:45 to 2 p. m. every day. The show is gratis
for the theatre.
Format for the program was devised and
is handled by Pugh. Each day, a synopsis of
the current Rialto attraction is given during
the broadcast. Two local phone subscribers
are called and a two-way conversation is
held about current movies. If the two persons
called can name the current film at the
Rialto, they each receive a pair of guest
tickets.
After the phone calls, interesting items
concerning coming attractions, stars, etc.,
are discussed in informal chatter. Listeners
are encouraged to send in letters or postcards
requesting information on movies or stars
which are answered during the latter part of
the program.
Car Cards on 'Streetcar'
A big outdoor campaign for "A Streetcar
Named Desire" at the Boyd Theatre. Philadelphia,
was topped by 1,000 two-color cards
displayed on every trolley operated in the
city. Elmer Pickard, manager of the Boyd,
contracted for the space. Copy read: "STOP!
GO! see etc."
BOXOFFICE Showmandiser : : October 27, 1951 — 243 — 37

Lucky Star Night Is
Cued to Birth Dates
To Make It Legal
Merchandising Tieups
Promote 'Hoffmann'
G. Williams, manager of the Regent Cinema
in Chatham, Kent, England, arranged merchandising
tieups through window and counter
displays on "Tales of Hoffmann." Williams
succeeded in getting two of the
costumes used in filming the production and
had them displayed by Chatham's leading
fashion store, with appropriate theatre
credits.
The theatre used extra newspaper advertising
to promote the exhibition dates, and
the paper reciprocated by using two separate
star cuts along with publicity stories.
A sandwich man covered three adjacent
towns, with appropriate signs, and 30 threesheets
were posted in strategic locations in
Chatham. A laundry cooperated by posting
signs on six vans which make deliveries in
the area.
Ad Budget for 'David'
Stretched to Limit
Of Dollar Value
P EC H
mtsk ! 4 U AV ,D I l\*4
Gertrude Tracy Reynolds, manager of the
Parma Theatre, Cleveland, Ohio, recently introduced
a new boxoffice stimulant which
she hopes will overcome all legal objection
where "chance" is involved.
The new theatre promotion is a variation
of other cash devices but is based on the
birthdate of the participant. Patrons are
invited to register in the Parma Theatre
birthday book. On game night, a double
wheel is placed on the stage. One wheel includes
the 12 months, the other the various
days of the month by number from 1-31.
Volunteers from the audience spin the wheel
to determine who gets the weekly birthday
prize.
Mrs. Reynolds advertised the promotion for
two weeks in advance. She used a trailer
featuring a birthday cake, lighted candles
and an appropriate musical background.
A teaser display board was placed in the
lobby with a question mark and copy, and
later replaced by another announcement
board lettered wtih full information and inviting
patrons to sign the birthday book.
Seven thousand special heralds were distributed
house to house over a wide area to
reach people who do not usually patronize
the Parma. Trade name for the promotion is
Lucky Star night.
Des Moines Disk Jockey
Uses Contest on 'People'
Tony Abramovich, manager of the Des
Moines (Iowa) Theatre, tied up with disk
jockey Bob Earle for a contest which
drummed up excellent publicity for "People
Will Talk." Earle announced that any woman
who would phone ten friends and tell them
that "People Will Talk" was opening at the
Des Moines Theatre would receive a free
ticket to a morning matinee. To qualify,
listeners had to list the names of persons
called and mail them to Earle at the radio
station.
Earle presided as host at the morning
matinee, and coffee and cookies promoted by
Abramovich were .served to the guests.
Ball Team and Car
Ballyhoo 'Angels'
Frank Manente. manager of the Esquire
Theatre, Toledo, arranged a three-way tieup
with the winning team of the Boys' club
neighborhood baseball league and a new car
agency to ballyhoo "Angels in the Outfield."
A new convertible was obtained from the
auto dealer and bannered with copy, "We're
on our way to the Esquire to see 'Angels' etc."
The boys team, in baseball uniform, occupied
the car as it was driven about the business
and residential sections of Toledo.
Manente promoted 20 gratis announcements
over radio station WTOD, and used
them before opening and during the run.
Cards lettered with copy, "After the game,
see 'Angels in the Outfield' . . . Esquire, now"
were placed in taverns and restaurants where
the world series was shown on television. The
cards, in each place, were set next to the
television set where they received an ample
share of attention from spectators. The
stunt resulted in additional patronage at the
Esquire boxoffice.
Lemon Lozenges in Bags
Raise Interest in 'Kid'
A lobby contest and the distribution of
several thousand lemon drops enclosed in
glassine envelopes imprinted with copy helped
'The Lemon Drop Kid" for Robert Zielke,
co-owner manager of the Bruce (Wis.) Theatre.
A jar of lemon drops was displayed in
the lobby and patrons were invited to guess
the number of lozenges in the jar. Those
coming closest to the exact figure received
free theatre tickets to see "The Lemon Drop
Kid."
'Egypt' Idea in Column
Sam Greisman, manager of the Jefferson
Theatre, Fort Wayne, Ind., planted an idea
with Cliff Milnor, columnist for the Journal-
Gazette, which resulted in a half-column
writeup on "Little Egypt." Greisman suggested
to Milnor that there were probably
many people in Fort Wayne who had seen
Little Egypt at the Chicago world's fair in
1893. The result was an interesting story,
with many readers rising to the bait and
submitting their own recollections of the
attraction. Milnor maintained a steady flow
of copy on the subject for several days.
Ray Boyea, manager of the Mohawk in
Amsterdam, N. Y., made the most of his advertising
budget for "David and Bathsheba"
to gain maximum ad penetration at minimum
expense.
The Dick Haymes recording of the title
song was given to the local radio station and
was used gratis both before and after paid
spot plugs.
Two record shops used full window displays
and placed large banners over the
entrance, with the picture and playdates
getting top billing. The lobby entrance doors
were covered with special art panels a week
prior to opening and elaborate setpieces were
prepared in advance to serve double duty as
an attractive front for current exploitation.
Three-sheets and six-sheets were posted in
choice locations in town and on main highways
leading to the city. A teaser trailer was
used before the regular trailer and then was
and used at
supplemented with a date strip
the affiliated Schine Theatre in Amsterdam.
Special brochures obtained from the film
distributor were given to school principals for
distribution in classrooms. Boyea planted
advance readers with the weekly papers and
obtained additional space for feature stories
and art in the daily.
Ten Youth Clubs See
'Hornblower' Trailer
Robert Rowley, assistant at the Savoy
Cinema, Luton, England, conducted a fullscale
campaign on "Captain Horatio Hornblower."
He obtained a 16mm trailer from
Warner Bros., and on ten successive days,
arranged screenings before youth groups of
Luton and the district. Four leading chemists
used special window .space to promote the
picture, tieing in Corvette toilet articles and
lotions. Two windows were obtained in book
shops by tieing in the sale of books.
The Corvette distributors, in connection
with a national contest identifying various
Briti.sh ships of the line, made 3,000 circulars
available which included picture cerdits. A
15-foot display in the theatre lobby helped.
DRIVE-IN
ENTRANCE & EXIT LIGHTS
40 Inch, doublt'fici or iin|li, irrawi ri|lit ir lilt.
DRIVE-IN THEATRE MFQ. CO.
k;'„'..".';',',:,1;.
38 — 244 — BOXOFFICE Showmandjser
:
: October 27, 1951

L
111.
10 EC
to f
'i
11
lA Board Will Meet
In New York Nov. 12
NEW YORK—The general executive board
of lATSE will meet November 12 at the
union's headquarters here. Richard F. Walsh,
lATSE president, has invited all locals to
submit to the board before it convenes all
matters that require attention.
lATSE financial statement lists
The latest
assets of $829,182 and liabilities of only $8,540.
The total cash disbursements for the last
fiscal year were listed at $716,249 and total
cash receipts amounted to $674,837.
DISCUSS SALARIES OF STARS
A special committee of the salary stabilization
board, headed by Roy Hendrickson, concluded
a three-day meeting in New York
October 24 to help the board decide whether
ceilings should be put on salaries of film,
stage, radio and television stars. The other
members of the board were Neil F. Agnew,
president of Motion Picture Sales Corp. and
former president of Selznick Releasing Corp.,
and Philip F. Siff, former director of United
Artists and Selznick. Various talent groups
presented arguments in favor of "no restrictions"
before the committee during the three
days of closed hearings. Among the spokesmen
were Jack Dales jr.. Screen Actors Guild;
William Hinle, Ass'n of Motion Picture Producers;
Richard Murphy, Screen Writers
Guild; George Rice, Screen Directors Guild;
Adrian McColman and representatives from
the American Guild of Variety Artists, Television
Authority and American Federation of
Musicians.
The second annual convention of Television
Authority will be held in New York for three
days starting December 7. A decision Is expected
as to whether its five constituent talent
unions. Actors Equity, Chorus Equity, American
Guild of Musical Artists, American Federation
of Radio Artists, and American Guild
of Variety Artists, will be converted into a
new independent union to be under the jurisdiction
of Associated Actors and Artistes of
America.
ELECTIONS SCHEDULED
Meanwhile, the National Labor Relations
Board has scheduled elections among home
office employes of RKO, RKO Service Corp.
and United Artists New York exchange to
decide whether the Motion Picture Home
Employes Local H-63 will represent them in
negotiations for new wage contracts. Recent
NLRB elections resulted in employes of Columbia
Pictures, Columbia International and
Paramount and Paramount International voting
to retain Local H-63 as their bargaining
agent.
Eight Eastern Percentage
Actions Are Settled
BALTIMORE—Eight percentage actions
brought by distributors against Diamond Globe
Corp. and the executors under the will of Lee
W. Insley have been settled, with costs to be
paid by the defendants. The theatres involved
were the Globe and New in Berlin, Md.,
Diamond in Shelbyville; Auditorium in Lewes,
Blue Hen in Rehoboth Beach and Avenue in
Delmar, all in Delaware. The distributors were
United Artists, Columbia, RKO, U-I, Paramount,
Loew's, 20th Century-Fox and Warner
Bros.
Many Vital Topics Listed
For Allied Board Agenda
WASHINGTON—Abram F. Myers. Allied
board chairman, on Thursday i25) disclosed
the agenda for board meetings during the
New York City convention October 28-November
1.
Prominent among questions to be discu.ssed
by the board are renewal of Allied's COMPO
membership; discussion of and recommendations
about Movietime and other COMPO
activities; film prices; trade practices and
related subjects; competitive bidding; arbitration;
television; site of 1952 national convention;
feasibility of a joint convention with
the Theatre Equipment Dealers Ass'n and
the Theatre Equipment and Supply Manufacturers
Ass'n; "unjust" newspaper advertising
rates; noninflammable film.
Allied President Trueman T. Rembusch will
preside at all board sessions. The board will
formulate the detailed program for the group
meetings (clinics), the general business sessions
and the banquet and other convention
features.
The last renewal of Allied's COMPO membership
was on Sept. 30, 1950, and covered one
year "or until the next convention board
meeting in the fall of 1951." The board will
discuss whether the membership should be
renewed and, if so, upon what terms and
conditions and for what length of time.
The board will hear reports by directors
on conditions in their respective territories
in regard to film prices and terms in general,
and as regards particular pictures and distributors.
Written reports received during the
recent Allied survey also will be reviewed.
There will be further board discussion of
plans for "incentive selling," and whether
this should now be adopted as an association
policy and featured in speeches, bulletins, etc.,
as such. Wilbur Snaper will present a statement
concerning his work as co-ordinator of
the national film committee. The board will
FREE PASSES FOR A YEAR—That
was the good luck that befell Anita Zang,
Benton & Bowles ad agency secretary,
when she became the 100,000.000th customer
at the New York Roxy Theatre.
Flanking her (left to right) are David
Katz and A. J. Balaban, manager and
executive director, respectively, of the
showcase. The Roxy was opened by the
late S. L. Rothafel in March 1927 and will
celebrate its 25th anniversary in 1952.
discuss the print situation both as regards
regular features and PTA shows and whether
the print .shortage is being used to force bidding,
with Memphis to be .specially cited in
this connection.
Myers will present a report on competitive
bidding and the board will decide whether
the subject should be passed on to the convention
to give the rank and file an opportunity
to express their views concerning it
and for po.ssible reinforcement of the board's
position.
Myers also will pre.sent a report on arbitration,
and the board will decide whether he
should reopen negotiations with the film companies
notwithstanding their stand on competitive
bidding. If the subject is to be pursued,
should negotiations be limited to the
film companies or should subject first be
referred to the convention for an expression
of exhibitor opinion?
Rembusch will bring the board up to date
on television, and especially with respect to
theatre TV, the conference with Fabian and
Wolfson and Allied preparations of the FCC
theatre TV hearing in February. In response
to a request from New England, the board
will consider whether a group could be formed
within Allied "to insure reduction of cost and
a guarantee of programs after installations
have been made." Wolfberg will outline experiences
with large-screen TV in the Denver
Broadway Theatre, where there are no TV
stations in the city, and the board will consider
his suggestion for a special meeting
on that subject.
McHale Funeral Services;
Columbia Ad Copy Chief
NEW YORK—Funeral services for William
J. McHale. 58. advertising copy chief for Columbia
Pictures, were held at the Riverside
funeral chapel October 22. McHale died October
20 at his New York home after a long
illness.
McHale joined Columbia in 1937 after being
associated with Warner Bros, and United
Artists and being press representative for the
late Brock Pemberton, theatrical producer.
In 1943, he left Columbia to become associated
with Buchanan & Co., advertising firm,
and he later joined another advertising company,
Kayton-Spiero Co. He returned to Columbia
in 1945.
McHale is survived by his wife, the former
Phyllis Beveridge; a stepson, four half-sisters,
and a half-brother, John McHale. copy editor
on the New York Times staff.
Wolfson, Sullivan to Hear
Complaints at Charlotte
NEW YORK—Mitchell Wolfson. president
of the Theatre Owners of America, and Gael
Sullivan, executive du-ector, will hear exhibitor
complaints in Charlotte. They will be at
the Theatre Owners of North and South
Carolina convention November 18, their first
stop in a series of meetings decided upon at
the recent TOA convention. Herman Levy
will attend.
BOXOFFICE :
: October 27, 1951
N
39

. . Grace
. . Benay
. .
. .
BROADWAY
Tames Mason and wife Pamela Kellino arrived
from Hollywood for an appearance
on the Tallulah Bankhead NBC show October
28 and other radio and TV appearances.
Mason's "The Desert Fox" is playing at the
Globe and "A Lady Possessed," in which he
and Miss Kellino appear, will be released
shortly by Republic . . . Errol Flynn returned
to Hollywood from a four-day trip to Manhattan
. Kelly, who completed the
lead opposite Gary Cooper in "High Noon,"
got back to New York and stage work .
Charlton Heston, Hal Wallis star, was here
to play in Studio One's "Macbeth" and to
see the new plays.
Iris Mann, who has completed her first picture,
"Room for One More," for Warner Bros.,
is back in New York to continue her studies
at the Professional Children's school . . .
Noel Meadow, who publicizes both the new
Fine Arts Theatre and Discina International
Films, has sent around several lively slogans
on "Movies Will Always Be America's No. 1
Entertainment" as his contribution to the
Movietime U.S.A. campaign . . . Anatole Litvak,
co-producer and director of "Decision
Before Dawn," 20th-Fox release, who returned
from Europe October 23, was host to metropolitan
high school editors at a screening of
the picture October 26. A mass interview followed
the screening.
Charles LeMaire, executive director of the
20th-Fox wardrobe department, is here for
fashion tieups with local department stores
on "Golden Girl" . . . Richard Day, art direc-
.
tor for Samuel Goldwyn, is here to join the
production conferences on "Hans Christian
Andersen," with Moss Hart, author, and
Charles Vidor, director. Roland Petit, French
choreographer, also arrived for the talks . . .
Peter J. Buck, recording engineer for Western
Electric, London, arrived to take up his duties
as recording test engineer with the Westrex
Corp. Venuta and Fred Clark,
screen actor, were here to appear on radio
and TV shows.
John and ROy Boulting, British producers
who will make a picture for MOM in Hollywood,
arrived on the He de France and,
after a week in New York, will proceed to
the coast. Tlie same ship sailed back for
France with Van Johnson, MGM star, who
will attend the royal command performance
in London, with his wife and Calder Willingham,
novelist, and Jacques Carle, American
diplomat to the Egyptian UNA board . . . G. I.
Woodham Smith, director of the J. Arthur
EVERYTHING FOR YOUR CONCESSION
CANDY—POPCORN—SEASONINGS—ETC.
STANDARD VENDORS, Inc.
921 E. Fort Avenue
Baltimore 30, Maryland
ELMER H. BRIENT & SONS
925 New Jersey N.W.
Washington, D. C.
We Help You Moke
Movies Better Than Ever
Rank Org., with his wife, who is author of
the novel, "Florence Nightingale," came in
from London on the Queen Mary. The ship
sailed back to England with Richard Rodgers,
composer-producer of "South Pacific," who
will attend the opening of the musical in
London, aboard. Mrs. Francis L. Sullivan,
wife of the British film star, arrived on the
Caronia.
Frances Lane has joined MGM's exploitation
department under Dan S. Terrell to handle
fashion tieups on forthcoming product .
Mike Nidorf, Jo Stafford's manager, arrived
after two months in Hollywood completing
details for the singer's co-starring role opposite
Dennis Morgan in "My Fine Feathered
Friend" for Warner Bros. . . . Bernie Rubin,
distributor for Jack Broder Productions in
Cleveland, was in town for conferences with
Budd Rogers, who handles sales.
. . . George Roth,
James R. Grainger, Republic executive vicepresident
in charge of sales and distribution,
left for Gloversville, N. Y., accompanied
by John P. Curtin, district manager. They
negotiated with the Schine circuit, then returned
to the home office. Walter L. Titus
jr.. Republic district manager, returned here
after visits to Memphis, New Orleans, Jacksonville
and Charlotte
general sales representative for Fine Arts
Films, is on a 16-day tour of the southern
cities for the company's British films . . .
Harry Kalmine, president and general manager
of Warner Theatres, accompanied by
Stewart MacDonald, treasurer; Harry Goldberg,
advertising and publicity director, and
Nat Fellman, film buyer, went to Washington
for a meeting of the district and theatre
managers, then went to a Chicago meet.
Herbert J. Yates, Republic president, is
here from the coast . . Sir Alexander Korda,
.
British producer, and Carol Reed, director,
planed in from London ... F. J. A. Mc-
Carthy, Universal southern and Canadian
sales manager, left for St. Louis ... Sir
Arthur Jarratt, managing director of British
Lion, has arrived from London on a business
trip . . Hal Wallis, producer for Paramount,
.
is in New York to confer with
home
office executives on his forthcoming releases.
Hyman King of King Bros. Productions is
here looking for talent and stories after visiting
southern cities to attend openings of
"Drums in the Deep South," released by RKO.
He is staying at the Warwick hotel . . . Ben
Babb, Paramount promotion coordinator for
"When Worlds Collide," left for Charlotte
on the second series of key city tours. He will
then go to Atlanta, Dallas, Kansas City and
Chicago, where he will meet George Pal, producer,
and return to New York with him
. . . Richard Arlen arrived for interviews
and radio appearances in behalf of Nat Holt's
"Silver
City."
Promotes Fred Goldberg
NEW YORK—Fred Goldberg, in charge of
national tieups at the Paramount home office,
has been promoted to New York newspaper
contact by Herb Steinberg, publicity
manager. Goldberg has been with Paramount
for six years as tradepaper and syndicate
contact and in charge of national tieups.
Film Co. Men Attend
Lee Theatre Preview
NEW YORK — Representatives of every
major film company, as well as theatre circuit
heads, theatre supply companies and
The above were at the invitation preview
of the Lee Theatre in Fort Lee, N. J.,
October 23. Seen in the top photo, left to
right, are Max Roche of Roche and Roche,
architects; Charles B. Moss, head of the
B. S. Theatres, and Benjamin Schlanger
of Schlanger-Hoffberg, consulting architects.
Bottom photo shows Bill Sorenson,
manager of the Fort Lee, and Bill Nafash,
engineer for National Theatre Supply.
representatives of several New York papers
and the trade press attended the invitation
preview of the Lee Theatre, newest house in
the B. S. Moss chain, in Fort Lee, N. J., just
over the George Washington bridge, October
23.
Among those who attended a cocktail party
and buffet supper in the lobby of the 1.500-
seat house were; Saul Trauner, Irving Wormser
and George Josephs of Columbia Pictures;
Myron Battler, Jack Perley and Nat
Stein of Paramount; Ben Abner, Mike Dolid,
Al Blumberg, Irving Rothenberg, Stewart
Aarons and Lee Mayer of Warner Bros.; Harry
Margolies, Eddie Richter and Jay Eisenberg
of Loew's; David Levy, Nat Goldberg and Leo
Simon of Universal; William Murphy, Tony
Ricci and Robert Fannon of Republic; Nat
Furst, Jack Safer and Meyer Solomon of
Monogram; Alex Arnswalder, Abe Dickstein
and Moe Kurtz of 20th Century-Fox; Phil
Hodes and Herman Silverman of RKO; Ed
Mullen and George Waldman of United Artists;
Leo Samuels and Irving Ludwig of Walt
Disney; Jack Bellman and David Burkan of
Realart; Sherman Krellberg, Pi-incipal Films,
and Joseph Felder. Aslor Films.
Also: Al Senft, Sterling Sign Co.; Bernard
Kleid. Bill Nafash and Bill Smith, National
Theatre Supply Co.; Walter Reade jr. and
Jack Harris, Walter Reade Theatres; George
Hornstein, Schlanger & Hoffberg, architects;
Frank Qulnn, Dally Mirror; Alton Cook, World
40 BOXOFFICE
: : October 27, 1951

y.,...
n
Telegram and Sun; Maury Miller and Wilber
Snaper.
Present from the B. S. Moss organization
were: B. S. and Mrs. Moss, Charles B. and
Mrs. Moss; Larry Morris, general manager;
Milton Schwartz, manager of the Criterion,
New York; Conrad Fontaine, manager of the
Malverne; William A. Sorenson, Jerry Sager,
Clement and Mrs. Crystal and Phil Laufer.
Movietime Reception
Called Enthusiastic
NEW YORK—Industryites in many sections
of the country have reported enthusiastically
on the success attending the Movietime
U.S.A. personality tours, according to
Arthur L. Mayer, executive vice-president of
the Council of Motion Picture Organizations.
Will J. Conner of Seattle, reported that the
radio and press were greatly impressed, that
all exhibitors in his area were enthusiastic
and that a meeting has been called to talk
over plans "to keep the ball rolling."
Ed J. Weisfeldt of Milwaukee reported the
amount of newspaper space "without precedent,"
and J. H. Thompson of Hawkinsville,
Ga., that he had never known of another
campaign which met with such success.
Myron Blank of Des Moines said: "I personally
want to thank everyone concerned
with the star tour for the fine job. Thanks
again on behalf of the industry." Pat McGee
of Denver, remarking that "all the Hollywood
people worked like Trojans and so did
all of our local committee," called the tour
a "tremendous success." Guthrie F. Crowe of
Louisville said the personalities made "an
excellent impression."
"The Florida tour has been thoroughly
successful," J. L. Cartwright of Jacksonville
reported. "The troupe we had, worked untiringly
for the good of the cause. I think
they did a splendid job for the industry and
I am proud of each one of them." A. Julian
Brylawski of Washington, D. C, termed the
affair "a good job."
"I wish it were possible for you to have
been on the sidelines in some of these towns,"
reported Sam B. Kirby, midsouth coordinator,
"and to have watched Ward Bond, Cap
Palmer, Julia Adams, Rick Montalban and
Vince Barnett when they poured their hearts
out to a lot of people in selling the Hollywood
story and Movietime U.S.A. Thanks for
sending us these fine people. They did a
great
job."
Rocky Lane, Republic western star who
toured Indiana and Kentucky, is the first
actor to volunteer for any future tours, according
to COMPO. He expressed his willingness
to
COMPO to help at any time.
Albany Area Star Tour
Likely Later in Drive
ALBANY—Prospects for a resumption of
the Movietime U.S.A. star tour through the
Albany exchange district took on a rosier
hue as a result of a conference with cochairman
Harry Lamont held in New York
with Bob Coyne, assistant to national chairman
Robert J. O'Donnell. Coyne told Lamont
that O'Donnell, now back at the helm of the
Interstate circuit in Texas, hoped to arrange
a tour by Hollywood personalities of territories
not covered in the recent treks. These
include Salt Lake City, New Orleans, West
Virginia, New Jersey, Buffalo and Albany.
TV Draining Off Patrons
For 'Average
NEW YORK—"TV has drained off the
audiences who used to go to see 'just average'
pictures in theatres," according to Jerry
Wald and Norman Krasna, who have completed
the first two of their pictures for
RKO release.
"This was the same type of audience which
used to patronize the balcony in the heyday
of the legitimates and support such minor
comedies as "Getting Gertie's Garter" until
movies came along and drained off the patrons
who had been paying the legitimate
balcony prices," Krasna declared.
Because both Wald and Krasna believe
that the public will always pay to see "big
pictures" that they have been reading about
and that their friends are talking about, they
will concentrate on five or six big pictures
during their first year producing for RKO
instead of the 12 they originally planned when
they first announced their affiliation. However,
they will spend the same amount of
money on these five or six and give them
more thought and preparation, bigger casts,
etc.
TREND TO BETTER FILMS
Although they admit that the change will
be gradual, the producers see a trend toward
fewer and more important pictures being produced
by each of the major studios. There
is room on the top for 100 good pictures
yearly of the type of "Quo Vadis," "A Place
in the Sun," "An American in Paris," "A
Streetcar Named Desire" and RKO's own
forthcoming "Jet Pilot," to mention some of
the big pictures they discussed, in addition
to their own "The Blue Veil," which they
admitted cost under $1,000,000 but has a topflight
name cast. The picture took them far
longer to make than they had planned because
they had to wait until Jane Wyman
was available for the lead and the other
players, Joan Blondell, Charles Laughton,
Agnes Moorehead, etc., were free of commitments.
Wald and Krasna are following the same
policy with their current production, "Clash
by Night," which will star the ever-reliable
Barbara Stanwyck, Paul Douglas and Robert
Ryan and the up-and-coming Marilyn Monroe,
who "is getting more fan magazine publicity
at present than many top stars," according
to Wald. Because they have these
four names, they can afford to give an
equally important part to a screen newcomer,
Keith Andes, who starred in the road company
of "Kiss Me, Kate."
SEEKING BEST TALENT
For one of their future productions for
RKO, "Pilate's Wife." by Clare Booth Luce,
Wald and Krasna will exercise the same care
in casting and are willing to wait until
Laurence Olivier and Vivien Leigh are available.
They have made overtures to the famous
British acting team, who will be in
America late in December for a Broadway
stage engagement in "Antony and Cleopatra"
and "Caesar and Cleopatra." Another future
production will be "Memoirs of Casanova,"
which will also have a name cast.
The average age of the U.S. resident is
now 30, instead of the 24 of a generation ago,
Pictures
Jerry Wald, center, and Norman Krasna,
right, who produce for RKO release, with
Frank Leyendecker, of the BOXOFFICE
staff, at a New York interview during
their stay to attend the world premiere of
"The Blue Veil" at the Criterion Theatre.
and Wald and Krasna
according to statistics,
use this as a basis for their belief that audiences
are gradually demanding "more adult"
films. Patrons are also shopping for their
film product and making plans to see the
big pictures while they are passing by "the
shaky As and quivering Bs" because they can
get "mediocrity" in the old pictures being
shown on their home TV sets.
For this reason, the producing team believes
that there will eventually be few«r
pictures made but longer runs for the more
important product. Double bUls are no longer
necessary, they feel, because big A pictures
like "An American in Paris" don't need a supporting
feature.
As an example, one exhibitor in Beverly
Hills, ordinarily "a bad picture town," has
played "The Great Caruso" for four and
one-half weeks and drawn an audience of
one-half the population of the town. He expects
to get another one-fourth of the town's
population before the run is ended, he told
Wald and Krasna. Audiences also don't mind
paying for something they want to see, as
witness "La Ronde," French-language film
with a star-studded cast, which is expected
to play six months In Hollywood despite the
fact that the theatre has been gradually raising
its prices, but with no complaints from
the regular customers.
Exhibitors also don't mind spending extra
money on advertising as long as they know
that it will pay off in longer runs. "What's
the use of advertising a picture which won't
be playing by the time the advertising has
started to penetrate?" they asked.
WB Club Elects Officers
NEW YORK—The national Warner club
elected the following officers: Bernard H.
Rosenzweig. home office theatre department,
president; Tom O'SuUivan, vice-president;
Frank Kiernan, vice-president in charge of
membership; Ruth Weisberg, vice-president
in charge of welfare; Fred Stengel, vice-president
in charge of claims; John Holmes,
treasurer; Barry O'Conner, assistant treasurer,
and Harry OUson, secretary.
BOXOFFICE :
: October
27, 1951
41

. . . Jack
. . . Mike
. . Gerard
. . Jared
. . Louis
. . The
. . Charles
. , Eddie
. . Judy
Along New York's Filmrow
By TED GOTTFRIED
T OOK magazine devoted three pages and house. The money was buried by a brother,
the cover to the latest campaign of the who died recently, as a safeguard against
Committee of 13 and Nicholas Matsoukas of bank failures during the depression. He had
Skouras Theatres, who founded the organization
which combats prejudice, fear and super-
neglected to tell anyone it was there.
stition. The article, in the October 23 issue, Jack Safer, Monogram manager, was due to
is titled "Making Fun of Fear" . . . Marty return from his vacation Monday (29) . . .
Workman, MGM booking department, passed Irving Michaels, managing director of the
his draft physical . Lee, MGM Plaza Theatre, Flatbush, visited the RKO exchange
Tuesday (23) ... The New York
head shipper, was on vacation . Republic
16mm department released the first exchange is leading the UA sales drive . . .
issue of a weekly newspaper called the Republic
Show Times . Millan, 16mm for Skouras Theatres, returned from a va-
Rudy Keuhn, New Jersey division manager
salesman for Republic, was due to return cation . Penser, RKO salesman,
Monday (29) from a five-day trip to Washington
and Philadelphia . . . Harry Feller-
making a copper bust of Joe Hornstein for
returned from a trip to Albany. Penser is
man, head of the special sales division of U-I, the Variety Club.
is visiting the Buffalo and Albany exchanges.
Two pairs of tickets to the Sunday (28)
Eddie Dudowicz, former RKO typist-clerk, performance of "Two on the Aisle" were the
had a play produced on television recently door prizes won by Leo Greenfield, U-I salesman,
and Pearl Elsohn, former PRC booker,
DeWaal, RKO auditor, came in
from Philadelphia . . . Joseph E. St. Clair at a meeting of the Motion Picture Bookers
has been transferred from the 20th-Fox club Monday (22). The next meeting on
Empire state division to the home office November 5 will be open to members of the
Nuzolla. 20th-Fox salesman, was exchanges and their families . . . Josephine
quoted in a recent column by Walter Winchell
as saying, "Reporters today look for signed to go to Union Carbide & Carbon Co.,
Zito, WB secretary for four years, has re-
who, what, where, when, and Wow" . . . Sylvia where her twin sister works . . . Olga Burtyk,
Sussman, Republic accounting department, MGM cashier's clerk, was off sick . . . New
has resigned . . . Mike Levitt, formerly of switchboard equipment was installed in the
the MGM cashier's department, has been UA exchange last week . . . Jerry Goldstein,
wounded in Korea . Notis, Bonded former 20th-Fox shipper, visited the exchange
film inspector found $2,000 buried under his Monday (22).
Louis Allerhand, Saal Gottlieb and Herman
Ripps,
THEATRE OPERATOR'S
MGM sales managers, were due
back from the Chicago sales meeting Friday
(26)
OPPORTUNITY
. . . Zena Mandel, secretary to the Republic
manager, went home sick Tuesday
to buy at bargain figure
(23) . . . 'Victor Ghidalia, WB publicist, became
engaged last week . Dallek
Profitable Drive-in Theatre
of the U-I booking department returned from
a one-week illness . . . Jack Graver, Monogram
booker, was to be married Sunday (28)
• located outside large
city in up-state N. Y.
and leave for a Miami honeymoon. The office
threw a surprise party Thursday (25) and
• 1,000 car capacity
presented him a pop-up toaster and pressure
cooker.
• Quality construction
• Finest Equipment
Sol Menschel, Bonded night shipper, returned
to work following a one-week absence
due to an injury received on the job . . .
Partners splitting up. Your chance to Charlie Raffaniello, RKO New Jersey booker,
buy favorably. Write or wire Boxoffice left on a vacation . Berkoben, former
RKO office clerk, is
No. 4455.
on tour with a stock
company giving children's plays . . . Sophie
Bochilo, secretary, has been transferred from
the UA home office to the exchange . . . Al
Wartell, former assistant Bonded shipper, visited
the shipping room last week. He just
returned from California
BOOK IT NOW!!!
. . . Adrian Kass
is the new assistant boxoffice statement clerk
at 20th-Fox.
WAHOO is the world's most thrilling
screen game. Now being used
I. N. Margolin
successFully by hundreds
New Post
oF indoor
NEW YORK— Irving N. Margolin has been
and outdoor theatres all over America.
promoted to head the motion picture department
of Samuel Hacker & Co., industry pub-
Send for complete details. Be sure
land give seating or car lic
capacity.
accountants. He has been assistant for
the past two years. Before that he was assistant
Hollywood
to the president of
Amusement
the
Co.
Jayem circuit
and during a 20-year period prior to
831 S. Wabash Avenue, Chicago 5, III. that was in the Loew's, Inc., and MGM sales
and accounting departments.
Modify Decree as UPT
Ends 67 Partnerships
NEW YORK — The progress made by
United Paramount Theatres ih conforming
with divestiture provisions of the consent
decree as reported by Leonard H. Goldenson,
president, was followed closely by the signing
Monday (22) of a modification of the decree
by Judge Augustus N. Hand in the U.S.
statutory court here.
REPORTS ON SALES
Goldenson had reported to stockholders
that during the third quarter of the year UPT
ended joint interests with co-owners in 67
theatres located mainly in Georgia. He said
further that the company received a 100 per
cent interest in 19 of the theatres and a 75
per cent interest in two, the other 25 per cent
being held by an investor, and that UPT
must dispose of five of the 19 wholly owned
under the terms of the decree. He also said
that during the period UPT disposed of a
number of individual theatres and properties.
The decree modification filed with the court
had to do with Georgia theatres. It ruled
that UPT cannot buy out co-owners of four
houses in Waycross, four in Gainesville, five
in Macon and three in Brunswick. It said
that UPT can obtain the interests of joint
owners in the Palace and Ritz, Athens:
the Imperial and Rialto in Augusta, and the
Bradley or Georgia in Columbus. In the latter
city, UPT may acquire two of six jointly
owned theatres and retain the Columbus
Drive-In if evidence is presented there will
be no restraint of competition. If UPT retains
less than two of the theatres, construction
of a new theatre will be approved. If
it relinquishes all of its Macon theatres, it
can acquire an existing theatre there.
Goldenson's report showed that $2,297,000
of net capital gains listed comprised the values
assigned the properties and stocks received in
the third-quarter transactions, together with
$1,672,000 proceeds realized in cash and notes,
less the carrying value of the properties and
stocks disposed of and applicable capital
gains taxes.
PREPAYMENTS MADE
In addition, the report noted prepayment
September 28 of an additional $1,750,000 to
three banks holding the 2'- per cent notes
issued under a loan agreement. A total of
$3,500,000 has now been paid on the notes,
comprising all maturities to and including Jan.
1, 1953, which includes payments of $875,000
on normal maturities and $2,625,000 of prepayments.
The balance of $5,250,000 of the
notes matures semiannually July 1. 1953. to
and including Jan. 1, 1956. Semiannual payments
on the $36,250,000 of 3^- per cent notes
due Jan. 1. 1971, which are outstanding, begin
July 1, 1956.
Skouras Will Be Honored
At Israel Bond Dinner
NEW YORK—Spyros P. Skouras, president
of 20th Century-Fox, will be honored by Israel
at a dinner in the Astor hotel December 12,
according to Max A. Cohen, president of
Cinema circuit, who is dinner chairman. The
testimonial will climax the campaign of the
amusement division for State of Israel bonds,
for which industrywide committees are now
being organized. Barney Balaban, Harry
Brandt, Jack Cohn, Si Fabian, Herman Gelber
and Sol Schwartz are on the executive
committee.
|!
42
BOXOFFICE :
: October
27, 1951

M .
i
.
'^iln^Balaban, Howell Get
WW
'"% New Para. TV Duties
"
NEW YORK—Burt Balaban has been
named director of programming and production,
and John Howell, director of sales and
John Howell Burt Balaban
merchandising of Paramount Television Production
by Paul Raibourn, president. The appointments
followed the resignation of George
T. Shupert, formerly director of commercial
operations.
Balaban previously headed the television
film department and Howell was television
merchandising executive.
Each Paramount television program will be
completely merchandised and exploited as a
client service and the new appointees will
concentrate on obtaining rights to and producing
the highest quaUty television film
properties, Raibourn said. Operations will
be on a national, regional and local basis.
Golf Event to Benefit
United Cerebral Palsy
NEW YORK—All proceeds of the nationwide
Weathervane open golf tournament in
1952 will be devoted to United Cerebral Palsy
Ass'n's efforts to help palsied children according
to Leonard F. Goldenson, president
of UCP, and Alvin Handmacher, sponsor of
the Weathervane tournament. Decision to
play sectional tournaments in four cities from
coast to coast, starting in February, was made
at a meeting in the offices of United Paramount
Theatres. The final event is again
set for the New York area in late May or
early June, as it was In 1951.
Ampa to Honor O'Donnell
Fall Luncheon
At First
NEW YORK—The Associated Motion Picture
Advertisers will salute R. J. "Bob" O'Donnell
for his work for Movietlme U.S.A. at the
first meeting of the fall season in the Piccadilly
hotel November 1. Ned E. Depinet,
president of RKO. will pay a public tribute to
O'Donnell. Sam Harris, publisher of Cinema
magazine, oldest British trade paper, also
will
be an honored guest.
Benefit Opening on 29th
NEW YORK—The opening performance of
"The Browning Version" at the Sutton Theatre
October 29 will be held under the sponsorship
of the British Consul General and Mrs.
H. A. Hobson. Invitations have been sent to
prominent people in the diplomatic, social
and theatrical fields. The J. Arthur Rank film
is being released in the U.S. by Universal-
International. "The Ooompahs," Columbia's
latest UPA cartoon, will be on the same
program.
'Mob' and 'Desert Fox Start Big
On Broadway; 'American Strong
NEW YORK—Two exploitable pictures,
"The Mob" and "The Desert Fox," had strong
opening weeks at the Paramount and Globe,
re.spectively, to join "An American in Paris,"
in its third big week at the Radio City Music
Hall, as top money films among the Broadway
first runs. "A Streetcar Named Desire,"
in its fifth week at the Warner, al.so continued
to do exceptional business for this
stage of its run.
"The Mob," which was aided by personal
appearances of the star, Broderick Crawford,
at all performances opening day and the first
Friday, Saturday and Sunday, had the biggest
opening since the in-person appsarance of
Dean Martin and Jerry Lewis July 4. The new
Fine Arts Theatre had a smash opening week
for "The Lavender Hill Mob," which was
aided by rave newspaper reviews, and "The
Red Badge of Courage" also had a good
opening week at the Trans-Lux 52nd Street.
Two other new films disappointed by doing
just average business. They were "Angels in
the Outfield" at the Capitol and "Thunder
on the Hill" at the Trans-Lux 60th Street.
Also weak were the second and final weeks
of "The Whistle at Eaton Falls" at the Victoria
and "Mr. Imperium" at the Criterion.
New pictures which opened included "The
Blue Veil," which had a benefit premiere
October 26; "Anne of the Indies" and "Ten
Tall Men," in addition to several art house
films.
(Average Is 100)
Astor—Here Comes the Groom (Para), 5th wk .106
Bijou—Tales oi Hofimcmn (Lopert), 29th wk. of
two-a-day .- 100
Cap;tol—Angels in the Outfield (MGM) 110
Criterion—Mr. Imperium (MGM), 2nd wk 95
Fine Arts—The Lavender Hill Mob (U-I) 125
Globe—The Desert Fox (20th-Fox) 135
Loew's State—Texas Carnival (MGM), 2nd wk 110
Mayfair—The Day the Earth Stood Still (20th-Fox).
5th wk 105
Paramount—The Mob (Col), plus stage show 130
Pans—The River (UA), 6th wk. ot two-a-day 110
Park Avenue—Oliver Twist (UA), 12th wk 105
Radio City Music Hall—An American in Paris
(MGM). plus stage show, 3rd wk 150
Rivoh—David and Bathsheba (20lh-Fox), 10th wk.,,105
Roxy—A Millionaire for Christy (20th-Fox), plus
stage show, 3rd wk 105
Sutton—The Medium (Lopert), 7th wk 85
Trans-Lux 52nd Street—The Red Badge of Courage
(MGM) 125
Trans-Lux 60th Street-Thunder on the Hill (U-I)... 105
Trans-Lux 72nd Street—Ninotchka (MGM), revival,
3rd wk 95
Victoria—The Whistle at Eaton Foils (Col), 2nd
wk 85
Warner—A Streetcar Named Desire (WB), 5th wk...l20
World—Pickup (Col), 8th wk 85
"Desert Fox' Gives Buffalo
House Terrific Opening
BUFFALO — Beautiful weekend weather
took a crack at boxoffices but some were
kept real busy. At the Center, for instance,
"The Desert Fox" gave that spot its best
opening land on a Wednesday!) in several
years. The attraction held up so well it will
be held for a second stanza. "Come Fill the
Cup" was also strong and "Mr. Imperium"
drew fair crowds. So did "Behave Yourself"
and "Little Egypt.'
Buffalo—Mr. Imperium (MGM) 90
Center—The Desert Fox (20th-Fox) 115
Century—Behave Yourself (RKO) 90
(iine.Tia—Seven Journeys
(
'Vogue) 75
Lafayette—Little Egypt (U-I) 90
Poramcunt—Come Fill the Cup (WB) 100
Teck—On the Town (MGM), Luxury Uner (MGM).. 85
'Desert Fox' Stands Out
In Philadelphia Slump
PHILADELPHIA — Bad weather helped
bring down first run gro.',ses to the level
of a prevailing slump. The paying public
.seemed to want none of the holdovers and
even a couple of the newcomers. A surprise
sensation, however, was the 160 scored by
"The Desert Fox." "Saturday's Hero" was
second best with HO. The fourth week of
"Streetcar" at 100 was, of cour.se, very fine.
Aldine— The Whiille at Eaton Falls (Col) 65
Boyd—A Streetcar Named Desire (WB), 4th wk 100
F.arle-Highly Dangerous (LP): Lost Continenl (LP) 45
Fox—The Desert Fox (20lh-Fox) 160
Golcimaii—Behave Yourself (RKO), 2nd wk 60
Mastbaum—Saturday's Hero (Col) UO
Midtown—The Man With a Cloak (MGM) 95
Rondolph—Thunder on the Hill (U-I), 2nd wk 50
Stanley—Painting the Clouds With Sunshine (WB).
2nd wk 60
Stanton— The Mob (Col), 3rd wk 85
Hot Time in Baltimore,
Outside and in Theatres
BALTIMORE— Extremely warm weather in
tow-n and extremely hot pictures doing a big
gross—that was the scene at the downtown
boxoffices. "Across the Wide Missouri" did
'way over average business to lead the town,
with "The Day the Earth Stood Still" running
a very close second.
Century—Across the Wide Missouri (MGM) 152
Hippodrome-The Day the Earth Stood SBU (20th-
Fox) 142
Keiths—Lost Continent (LP) 97
Mayiair—The Sea Hornet (Rep) _ 95
New—The Desert Fox !20th-Fox) _ 118
Stanley—Come Fill the Cup (WB) 105
Town—Drums in the Deep South (RKO) 102
Valencia—The Red Badge of Courage (MGM)
2nd wk 96
Jonas Rosenfield Feted
At Farewell Luncheon
NEW YORK—Jonas Rosenfield jr., who is
retiring as advertising manager for 20th Century-Fox
here, was honored by co-workers and
friends at a luncheon at the Du Mide restaurant
Wednesday (24). Among the more than
50 persons attending were Stirling Silliphant,
publicity manager; Rodney Bush, exploitation
manager; Roger Ferri, editor of the house
organ; Morris Caplan, sales statistician;
Harry Mersay, head of the print department;
Joe Gould, assistant advertising manager; Vic
Gedlow, art director, and Jerry Novat, poster
art director.
Alec Morse is temporarily replacing Rosenfield.
Move 'Detective Story'
Opening to Mayfair
NEW YORK—"Detective Story," Paramount
film produced by William Wyler, will open
Tuesday i6) at Brandt's Mayfair Instead of
at the Globe, as originally scheduled. The
change was made necessary when it appeared
that "The Desert Fox" (20th-Foxi was in
for a long run at the latter house.
iH A
SPECIAL TRAILER hurry?
1327 S.Wabash
Chicago, Illinois
FILMACK
630 Nlilh Ave.
New York, N.Y.
BOXOFFICE :
: October 27, 1951 43

. . Edward
. .
:
ALBANY
TXTarner Theatres will establish an Albany
precedent by the simultaneous showing of
"A Streetcar Named Desire" at the Strand and
Ritz, starting October 31 at $1.20 top. Trailers
in the four local WB houses explain that
the local dates are the northern New York
premiere for roadshow presentation. It is said
to be the first time a picture has been shown
at the same time in two downtown houses.
The Ritz has taken certain top Warner releases
on a moveover from the Strand.
Moving of the Warner Theatres zone offices
from 79 North Pearl St. to the Strand
Theatre building at 110 North Pearl was completed
Monday. The new offices are on the
second and third floors, formerly used by
station WABY. Zone Manager Charles A.
Smakwitz and his aides worked in old clothes
over the weekend to effect the transfer of
records in large packing boxes. The Warner-
Fabian screening room is on the third floor
of the Strand. Warners had occupied space
on the second and third floors of the old
Albany Business college building for 15 years.
A staff of eight is on duty in the new
quarters
. McCue, former newspaperman,
is now assistant manager of the
Ritz. He succeeded Walter G. Freese, who
resigned to accept another position.
There were 127,800 television sets in the
WRGB primary area on October 1, the General
Electric Co. revealed in Schenectady.
The figure for Oct. 1, 1950, was 107,000 .
Al Swett, manager of Warners' Madison, and
Mrs. Swett welcomed a baby daughter .
John Dilson, former auditor for Warner Theatres,
has switched to a similar position with
Warner Pictures. He recently has been undergoing
break-in training at the Albany exchange.
Alex Papayanakos' Moonlight Drive-In, the
Rustic at West Sand lake and Mitchell &
Warnken's Del Sego at Oneonta are among
those which are closing the final days of
October ... A September spurt in the subsequent
runs was followed by an October
dip, an observer reported. Asked the reason,
he replied: "Many exhibitors think it is
television. The stronger video shows are returning
after a summer layoff" . . . Movietime
U.S.A. streamers on the windows of
Filmrow exchanges can be seen by passing
motorists and bus riders. Some Albany theatres
have not yet posted any Movietime promotion.
assistant chief barker, was appointed director
of the Big Brother promotion. Assisting
him will be committees captained by Chief
Barker Rosen, Harry Lamont, Charles A.
Smakwitz, Saul J. Ullman, Neil Hellman, Dr.
Benjamin Volk and Nate Winig. A kickoff
dinner will be held around November 1. The
Thanksgiving week Denial campaign will be
dropped. Instead, about April 1 Tent 9 will
distribute cans in public places. The Heart
fund goal is $25,000. Six hundred boys enjoyed
vacations at the camp on Thompson
lake last summer.
"The Four Poster," a Columbia picture,
scenarist Allan Scott to associate producer on
The Stanley Kramer unit has boosted
Society, Screen Stars
At 'Veil' Benefit
NEW YORK—Society leaders, as well as
several screen stars, attended the benefit performance
of the Wald-Krasna production,
"The Blue Veil," at the Criterion Theatre
Friday (26). All proceeds of the opening were
donated to the United Hospital fund, currently
holding its 73rd annual drive to aid
New York hospitals.
Among those present: Marlene Dietrich,
Anne Jeffreys, Robert Sterling, Luise Rainer,
Max Gordon, Faye Emerson, Skitch Henderson,
Roddy McDowall, Eva Gabor, Roy E.
Lar.son, president of Time, Inc.; Henry L.
and Mrs. Moses, Mrs. John H. Reynolds, Edward
C. and Mrs. Vogel, Mrs. Kenneth Lyons
and Douglas and Mrs. Elliman.
The producers, who also attended the opening,
received a letter of commendation from
Prof. Robert Gessner, on behalf of their alma
mater. New York university, at a press luncheon
at 21 Club the day of the opening.
The first thousand women who attended
the picture on opening day Saturday (27)
received blue veils, handed them by Midge
Ware, RKO starlet. The latter sold tickets in
different New York department stores, as
well as in a stand in front of the Criterion,
for five days before the benefit opening.
Newsreel to Show TV
On Its Large Screen
NEW YORK— A commercial television pro
gram will be shown in a theatre for th
first time when the Embassy Guild News
reel Theatre, Rockefeller Plaza, will shov
the opening chapter of "Crusade in thi
Pacific" on its theatre television screei
simultaneously with its initial telecast ove
WJZ-TV October 30.
The opening chapter, titled "The Pacific
in Eruption." is part of a 26-chapter Marcl'
of Time production paralleling the successfUH
"Crusade in Europe," which was telecast last
year. The program wUl be aired each Tues-i
day from 10 to 10:30 p. m. under the sponsorship
of Welch's Wine.
This showing will be strictly an experiment
and no money is being paid March of Time
for the program, according to Norman Elson
president of Guild Enterprises. In explaining
the precedent of picking up and presenting
a commercial TV program to its audience;
Elson said:
"The March of Time movie productions were
always a bulwark of strength to our newsreel
theatres. Now that we have moved into television
and are bringing their film history of
the Pacific war to New York TV audiences
for the first time, in recognition of the importance
of 'Crusade in the Pacific," we are
happy to present a special pickup of the premiere
telecast to our theatre audience at the
same time it goes out over the air via WJZ-
TV October 30." «
$250,000 Damage Action
Filed Over Open-Airer
BALTIMORE—Suit for $250,000 damages
was filed in federal court here in connection
with a dispute over who is to operate
an open-air theatre in the 6200 block of
Marlboro pike in Prince Georges county.
The action was filed by Penninsula Amusement
Corp., Petersburg, Va., against Charles
Hoile, owner of a 15-acre tract on the Marlboro
pike, and Sidney B. Lust of Hyattsville.
Stanley B. Frosh is counsel for the com-j
plainant.
The plaintiff alleged that while its option >
to lease the tract of ground was still m ef-lj
feet. Lust induced Hoile to enter into a 35-
year lease arrangement with him. The Virginia
concern contended that Lust knew of
its option, that it had spent money to have
j
the area rezoned and that it had entered i
Presentation of "Carmen" by the London
Grand Opera Co. at Proctor's in Schenectady
drew a good-sized audience. Phil Rapp substituted
for Fabian City Manager Guy A.
Graves of Schenectady on a broadcast of
Luncheon in the Ten Eyck over WPTR to
promote "Carmen."
The Variety Club voted to hold yearly dues
at the present $20, but to impose an extra
assessment of $20 for 1952 and 1953. This
action was taken in lieu of a proposal to
increa.se dues to $35. The assessment, payable
quarterly, starting December 1, should
make Tent 9 self-sufficient. Chief Leo Rosen
said. Separation of the annual Variety Club
Denial drive into two parts, a fall solicitation
for Big Brothers and a spring appeal
tying in with the Albany County Restaurant
and Liquor Dealers A.ss'n's can collections was
voted at the meeting. Harold Gabrilove,
44
AT 'BLUE VEIL' OPENING — Milton
Schwartz, manager of the Criterion Theatre
in New York, is shown here with
starlet Midge Ware, who assisted in the
theatre lobby by .selling tickets for the
benefit world premiere of the Jerry Wald-
Norman Krasna production, "The Blue
Veil," which took place October 26. Miss
Ware is wearing "The Blue Veil " costume
worn by Jane VVyman in the picture.
into contracts for building materials and
>
motion picture equipment.
Pathe's Triple-Damage Suit
Set for Trial This Winter
NEW YORK—Pathes triple-damage suit
is set for trial this winter. William C. Mac-
Millen jr., Pathe president, has received details
from his attorneys regarding pictures
played by RKO and Loew's to use in his
$15,000,000 antitrust action against two New
York circuit.s.
Two Rank Officials in U.S.
NEW YORK—Two J. Ai'thur Rank representatives
will be in New York in November.
John Davis is due November 19, and G. I.
Woodham-Smith, financial adviser, already
is here, despite Rank's statement that he
will not sell his .shares to Decca.
BOXOFFICE :
f-j
: October 27, 1951

y
!
Critics,
1 Ben
'
I
;
. . James
. . . Exhibitors
. . Ernestine
. . Jack
' Wttr
' -i to op
[
'
PHILADELPHIA
tPhe world premiere of "The Racket" was held
at the Earle . . . Barbara Payton was due
here Saturday (27) to appear on the stage
at the Stanton for "Drums in the Deep
. .
South" Howard Barnes, theatre and
motion picture critic, who has twice been
president of the New York Drama Critics
times chairman of the Film
Circle and three
spoke at the Art Alliance.
. .
Harris reports that his American film
exchange is handling the distribution in this
territory of an American version of "Oliver
Twist" The Fox Theatre is negotiating
with
.
the musicians and stagehands unions
with an eye toward future stage attractions
if the Mastbaum's new stage show policy is
successful.
"Closed for the Summer" .
The Vorli still has this sign on its marquee
. . The Philadelphia
Forum opened its 31st season Friday (26)
by presenting Charles Boyer, Agnes Moorhead,
Charles Laughton and Cedric Hardwicke in
Bernard Shaw's "Don Juan in Hell."
Pete Ciccotta, formerly a shipper at U-I, is
a new booker, replacing Pete Holman, who
resigned . . . Peggy Marcerato, MGM biller,
was married Saturday (20) ... Some 500 city
officials saw a preview of the first two motion
pictures in the city-sponsored Know
Your City series when the films were
screened at the Aldine Wednesday (24) night.
The films, entitled, "Philadelphia—City of
Two Million" and "Philadelphia — On the
March," depict transit and transportation,
the gas works and other city services and
facilities. The films will be loaned free to
organizations.
Mildred Green, Republic booker, resigned
. . . E. G. "Eddie" Grainger, formerly with
20th-Fox as a home office sales executive and
now head of the Shea circuit for the last few
years, reports that he has run into opposition
to advanced boxoffice admission prices
for special pictures from newspaper people,
radio station representatives and the general
film patron. Grainger claims that the hiking
of admission prices on such pictures as
"David and Bathsheba" and "Streetcar
Named Desire" was badly timed, since they
occurred during the Movietime U.S.A. campaign
when the industry is trying to get people
back into the theatregoing habit.
Arthur Piper, Stanley-Warner's contact department,
has become the father of a boy,
to the Omaha
his third son . . .
convention of the Colosseum of Motion Picture
Salesmen reported to the local group.
The delegates were Keith Godfrey, Columbia;
Joseph Schaeffer, Republic, and Norman
Weitman, U-I. Godfrey was elected to the
national executive board as a committeeman
Columbia exploiteer
of the eastern division . . .
Milt Young was in
Nebraska.
Bob Schmidt, owner of the Seaside in Sommers
Point, N. J., is closing his house for
the winter and is looking for a managerial
position . . . Arline Siegle is a new bookers
stenographer at 20th-Fox . Herman Margies
. .
now is doing the booking, buying and
managing of the Mayfair for the Blumberg
Bros.
. . .
The 20th-rox girls threw a shower for Bea
Chance and Delores Gallagher, cashier assistants
Stanley-Warner's Ogontz has become
. . . a weekend operation Jack Rentschler
is the new warehouse manager at
YcfeY Supply Co. . . . Ned Yaffe, Y&Y Supply
Co. executive, will undergo surgery next
Wednesday (31).
The Stanley Corp. has given a 20-year lease
on the Princess Theatre for an aggregate
rental of about $400,000 to the Spencer Shoe
Corp. The Princess has been in operation
The Parker in Darby, formerly
since 1913 . . .
a Stanley-Warner house, has been turned
into a skating rink . . . K. Katz's Villa has
been shuttered and it is rumored that it may
be turned into a church The Royal in
. . .
Hummelstown has changed its name to the
Standard.
District Court Judge McGranery, upon the
suggestion of Francis T. Anderson, counsel
for Independent Poster exchanges, deferred
decision on rendering a final decree in the
monopoly suit against National Screen Service
until the time for trial, tentatively scheduled
for about Jan. 28. 1952. Anderson said
it would be extremely difficult for the judge
to frame a decree at this stage of the proceedings
because "present conditions render halfway
measures impractical." Noted among
those present at the court sessions were
Herman Robbins, president of National
Screen Service, and George Dembow, vicepresident
of National Screen Service. This is
the first time in some years that Herman
Robbins has come to Philadelphia.
BUFFALO
The Courier-Express used a two-page splash
on Movietime U.S.A. in its Sunday rotogravure
section, showing some of the inside
operations of distribution and exhibition ends
of the business. One of the photos showed
Henry Fritz. Harold Vanderbush and Sherwood
Dowd loading a Smith & Howell truck
with film to be delivered to theatres in this
exhange area. Another photo showed Frank
Neumeister storing film in the vaults at U-I
while another featured Clara Florek of U-I
inspecting film for breaks or oil. There was
a view of a group previewing a feature in
the Paramount screening room; a shot inside
the booth in Shea's Teck showing John
Walsh jr. and Pierce Webster at the projection
machines, and a final photo showing
Carl Rindcen. house manager at the Buffalo
at his desk in the ace Shea house, with his
assistant Sonny Christopher.
Milt Harris is presenting "Tales of Hoffmann"
at the Cinema, local art house, following
its advanced-price run of several
weeks in the Erlanger .
Michaels,
manager of the Mercury, arranged with the
advisory council of the Albright Art gallery
to sponsor the premiere of "The River" in
his theatre. Proceeds were given to the gallery
and Jim got some swell publicity in the
society columns.
Al Herman, local Columbia salesman, is
back on the job after suffering a broken leg
in a fall in a Silver Creek theatre. Al covers
the western New York area for Columbia
... An extensive advance publicity and exploitation
campaign is being arranged by
Arlhur Krolick and Charles B. Taylor for the
world premiere of "When Worlds Collide" at
the Paramount November 6. Ben Babb. representing
George Pal. the producer, and E. J.
Wall, special Paramount representative, are
assisting. A tie-in with Bell Aircraft Corp. is
one of the highlights of the campaign.
WASHINGTON
Trying Martin, Loew's Columbia Theatre
manager, was vacationing in Miami Beach.
He drove there with Ben Young, husband of
Sara S. Young, 20th Century-Fox booker . . .
Gus Eysell spent .several days in Williamsburg
conferring with Tom McCaskey and Tom
Halligan Mr. and Mrs. Prank Boucher,
K-B
. . .
Amusement Co., celebrated their seventh
wedding anniversary . HoUisher
is the new office manager at Columbia.
.
. . . 'Variety Tent
Robert Diamond is the new shipper at
National Screen Service, replacing Agnes
Childress who resigned to await a visit from
the stork Bandell is entertaining
her cousin. Rose Gelber, who is vLsiting
her from New York
11 held a gala Halloween party and dance
in the clubrooms Saturday evening .
thy Evans, formerly of UA, joined
. . Doro-
RKO as
.switchboard operator . . . Booker George Sullivan
celebrated a birthday October 18 and
his 20th wedding anniversary on the 17th.
Curtis Hildebrand, Roth circuit, rolled a
high game of 142 last Friday night in the
Filmrow Bowling league play. Al Fields and
Jack Dillon of Warner Exchange are high
men with an average of 108 and 104, respectively,
and Pauline Struck continues as
high woman. Highway Express Lines and
U-I are tied for first place with 13 wins
each; 20th-Fox and the All-Stars are tied
for second place with 11 wins each; RKO and
Republic are tied for third place with ten
wins each, with Warner and Columbia bringing
Twentieth-Fox cashier
up the rear . . . Caroline Nassau is wearing an engagement
ring.
. . .
The wife of Frank Blake, projectionist, has
returned to her home in Washington after
having been confined to a hospital in Austin.
Minn., as the result of an automobile accident
which occurred when she and Blake
were touring out west Sympathy to the
family of Edith Clark. MGM. who died in a
restaurant the evening of October 17.
. . . Cecil Curtis came in from
Drive-ins closing this week included the
Family at Frederick and the Bartow at Bartow.
Va.
Galax. Va.. to book his Colonial and Rex
theatres there and the Penn in Independence
in town included Max Goodman.
Jack and Julius Levine. Henry Sauber,
Mike Leventhal. Frank Hornig. Morris Oletsky
and Tom Halligan.
Sir Sidney Clift Dies;
Top British Exhibitor
LONDON—Sir Sidney Clift. 66. chairman
and managing director of Clifton Cinemas
and its associated companies, collapsed and
died in the Birmingham railway station October
20.
Sir Sidney was also a director of British
Cinecolor and former president of the Cinematograph
Exhibitors' Ass'n. He was also
president and chairman of the Birmingham
and Midland Trade Benevolent Ass'n.
Sir Sidney, who was knighted in the king's
June birth honors list in 1947, was a native
of Birmingham, where he made his headquarters.
He visited the U.S. in 1948 on an unofficial
personal mission to improve the state
of Anglo-American film relations.
BOXOFFICE October 27, 1951 45

1
Macy Executive Reviews
Advertising Handicaps
NEW YORK—Questions about advertising
fall into one or another of four categories,
according to Victor Ratner, vice-president.
Macy's New York department store. These.
he told a Boston conference on distribution.
are advertising as an art, as a science, as a
factor in making profits and as a cultural
force, "and it's useful to know which category
we're in when talking about any part of
advertising."
Ratner recently spurred interest in film
advertising by production of an advertisement
naming "An American in Paris" (MGMi
Macy's picture selection of the month. This
went far in the direction of simplicity of language
and almost understatement in appealing
to the public to patronize good films.
Advertising as an art calls for eloquence,
vitality and emotion because buying most
things "is a matter of emotion and fun as
well as practicality and logic."
"But eloquence comes only from individual
talent," he said. "And talent is a scarce
commodity ... It is here that the science of
advertising comes in : the development of facts
and techniques, of measurements and principles
anyone should be able to use. And it is
here we are enormou.sly handicapped by how
little really firm knowledge we have yet accumulated
about advertising.
"Today, our media are massive, and advertisers
must make very important dollar-decisions
on their relative values. Yet what
objective and solid data do we have to go on?
All promotion claims to the contrary, we have
only the vaguest impressions of the relative
value of different advertising media, and we
know very little more about how they work
individually."
Remarking that almost the entire Macy
budget has gone into newspapers for 93 years.
Ratner said the only precise knowledge about
newspapers is their circulation and rates.
"We don't know for papers as a whole, except
in hazy terms," he said, "who reads
what newspapers, how many women, how
many men, what kind of people they are,
when they read the papers and where."
An advertiser who discovers a new technique
wants to keep it a trade secret, Ratner
said. He added, however, that a formula
might be worked out through which advertisers
would report their data to an impartial
university or foundation for analysis.
The second most important thing about
advertising, according to Ratner, is absolute
honesty about the merchandise, and third
is the contribution made by advertising itself—the
form and excitement given the message
through advertising techniques.
"Our media are busily at work doing three
different things," he said. "They move entertainment,
they move merchandise, and they
move ideas. I place them in this order because
it is in this order we are successful
with them. Our media are at their best today
in distributing entertainment across the
country, whether by comedy on the air or by
comic strips in the newspaper—the most
widely read feature of any paper. And our
media are least effective today in moving
serious ideas to the public."
New Anglo-American Film Pact Signed
Sir Frank Lee, permanent secretary of the British Board of Trade (center), is
shown taking a pen from Joyce O'Hara, acting president of the Motion Picture Ass'n
of America, to sign the new Anglo-American film agreement. Looking on is Ellis G.
Arnall, president of the Society of Independent Motion Picture Producers, who also
signed the pact, along with O'llara. The ceremony, which took place at the MPAA
headquarters in Washington, extended the agreement another year. Industry and
government officials attended, including Eric Johnston, MPAA president on leave as
economic stabilization administrator; John W. Snyder. Secretary of the Treasury, and
Nicholas M. Schenck, president of Loew's.
Turkish Film Industr
Produces 24 Features
WASHINGTON — The Turkish film i:
dustry has made considerable progress boi
in the quality and quantity of productior
During the 1949-50 film year 20 feature filn
were produced. This was increased to :
during the 1950-51 season and forecasts f(
the coming year indicate that productic,
will reach about 35 films. The market hii
a good supply of rawstock film, especial)
from Belgium. Turkish producers have ab
succeeded in obtaining an allocation of $50
000 for imports of rawstock film from tt
U.S.
Probably the principal factor in this ex
pansion has been the admission tax differer,
tial in favor of Turkish produced films. Th
admissions tax on Turkish films is 25 p«
cent as compared to 70 per cent tax on imported
films. This 45 per cent tax differen
tial in favor of Turkish films virtually com
pels theatre owners to show Turkish film:
In taking advantage of this situation th
Turkish film industry is invading the marke
by putting into circulation more than te:
copies of a film at one time. As a result, n
matter how successful and good a foreig!
film might be, the difference in net revenu
is so great that a number of importers anc
distributors heretofore specializing entire!
in foreign films began distributing Turkisl
films.
While the public still gives definite preference
to U.S. films it is reported that Italiai
films are constantly increasing in popularit;
and constitute a threat to British and Prencl
films on the market. During the first fivi
months of 1951, a total of 134 feature film:
were exhibited in Istanbul. Of these. 92 wen
U.S. films, 13 were Turkish productions, 1(
were Italian, 9 French, 9 British, and 1 wa:
an Argentine film. Of the 92 U.S. films released,
31 were dubbed and 16 were reissues
U.S. Films Most Popular
With Natives of Haiti
WASHINGTON — United States films in
general continue to
be preferred by the majority
of Haitians, however, French pictures
occupy a prominent second position. Distribution
of motion pictures in Haiti is handled
by three firms. One distributor handles
U.S. films almost exclusively and in 1950
reportedly imported 100 U.S. films. A second
distributor imports approximately half U.S.
films and half foreign, mostly French, and is
reported to have imported 60 U.S. films last
year. A third distributor handles mainly
French films and imports about 40 to 45
films a year. It is estimated that 50 per
cent of the films imported are of U.S. origin,
40 per cent are French, with the balance coming
from other countries.
There are 20 theatres in Haiti, three of
which are equipped to show 16mm films only.
Total seating capacity of the 17 theatres
equipped to show 35mm films is approximately
6,850. Action type films are favored. Westerns,
both .serials and features, are popular, ij|
but equally well received are swashbuckling j
action films combining sword play with romance.
Tommy Rettig has been handed the top role
of the youngster in Producer Stanley Kramer's I
"5000 Fingers of Dr. T.," a Columbia release, ft
J
46 BOXOFFICE :
: October 27. 1951
I

i
OLLYWOOD
AND VIEWS THE PRODUCTION
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager
Fox Wilshire Debuts
'Detective Story'
HOLLYWOOD—A substantial segment of
the film colony's thespian and executive brass
was among the first-night audience when
"Detective Story," produced and directed by
William Wyler for Paramount, was given its
invitational world premiere Wednesday (24)
at the Fox Wilshire Theatre here. Among
those present were Kirk Douglas, Eleanor
Parker, William Bendix, Paul Douglas, Janet
Leigh, James Mason, Rosalind Russell, Joan
Crawford, Joan Bennett, Producer Walter
Wanger and many others.
Producers Jerry Wald and Norman Krasna
checked out for New York to attend the
world premiere of their first film, "The Blue
Veil," at the Criterion Theatre Friday (26).
Also in attendance were Curtis Bernhardt,
who directed, and Raymond Hakim, the associate
producer. The opening was a benefit
performance for the 73rd annual campaign
for the United hospital fund of New York.
* * *
Recently acquired for distribution by Lippert
Pictures, "Unknown World," a sciencefiction
subject produced by Jack Rabin and
Irving Block, opened locally Tuesday (23) at
the United Artists, Ritz and Iris theatres
here. Featuring Marilyn Nash and Bruce
Kellogg, and directed by Terry Morse, the
opus concerns a journey to the center of the
earth. It has already had a prerelease test
engagement in Seattle.
* * *
Saluting Navy day on Thursday (25), stars
of Paramount's "Submarine Command" participated
in several events in connection with
west coast openings of the film. William
Bendix was on hand at the California Theatre
in San Diego; Don Taylor appeared at
the Paramount in San Francisco, along with
Producer Joseph Sistrom and Director John
Farrow. Officials and personnel of the Vallejo
naval base attended the Oakland opening
at the Fox Theatre in that city.
* * *
RKO's new Technicolor musical, "Two
Tickets to Broadway," will be world-premiered
November 7 at the Pantages Theatre
here, beginning its regular run the following
day at that showcase and the RKO Hillstreet.
* » *
Paramount's world premiere of Producer
George Pal's "When Worlds CoHide" at the
Paramount Theatre in Buffalo November 6
will be a salute to the Bell Aircraft Corp. of
that city. Top Bell executives and key production
workers will be guests of honor, and
there will be a lobby display of Bell's contributions
to rocket-power development.
East: Eugene Zukor, Paramount studio
executive, headed for New York on a combined
business-vacation trip. Accompanied
by Mrs. Zukor, he will return in about two
weeks.
* * *
North: Morey Goldstein, Monogram-Allied
Artists vice-president and sales chief, checked
out for San Francisco en route back to his
New York office after attending a western
district sales session here Saturday (20).
Goldstein was accompanied north by Harold
Wirthwein, western sales head, and Mel Hulling,
co-owner with Howard Stubbins of the
Monogram-AA west coast franchise.
* * *
West; Howard Dietz, Loew's, Inc., vicepresident
in charge of advertising and publicity,
is due here early next month. He will
collaborate with Arthur Schwartz on the
musical score for a new Arthur Freed production
at MGM.
* * *
West; Henry R. Benjamin, president of
Benagoss Productions, arrived from New
York and Paris following the completion in
Europe of an independent entry starring
Glenn Ford.
* * *
East: Hal Wallis. who produces independently
for Paramount release, left for New
York on a business junket. He was to be
joined in the east by his executive film editor,
Warren Low.
* * *
West: Harry Popkin, producing for United
Artists release, returned from huddles in
Manhattan with UA toppers anent final releasing
plans for his latest film, "The Well."
* * *
West: Due at MGM at month's end were
John and Roy Boulting, British filmmakers,
who will write, produce and direct a picture
for
the Culver City studio.
* «^ *
West; Art Arthur, executive secretary of
the Motion Picture Industry Council, returned
from Washington, after huddles with
State department officials anent Hollywood
cooperation with the department's international
film program.
* * *
West; Cecil B. DeMille, Paramount producerdirector,
checked in from New York after
home office conferences. He also was a keynote
speaker at the annual American Legion
convention in Miami.
lA Workers Receive
Boost of 24c Plus
HOLLYWOOD—Taking cognizance of costof-living
increases, major producers and the
lATSE have reached accord on a new basic
working agreement which, in addition to
granting wage boosts of 10 per cent or 24
cents an hour—whichever is greater—also
provides for the immediate establishment of
a jointly administered health and welfare
fund, which the studios will support by payment
of five cents an hour for all straighttime
lA workers.
Effective Thursday (25) the new contract
is for a two-year period. It contains a costof-living
"escalator" clause which, after the
cost index has gone up five cents, grants a
one-cent-an-hour increase for each .8 of a
point advance in the index, to be computed
quarterly. lATSE workers also are granted
six paid holidays annually.
Announcement of the new agreement was
made jointly by Richard F. Walsh, the lA's
international president, and Charles Boren,
industrial relations director for the Ass'n of
Motion Picture Producers.
* « *
Ballots have been mailed out to nearly
8,000 thespians who are eligible to vote in the
Screen Actors Guild's annual election of officers
and board of directors. Running unopposed
for re-election are Ronald Reagan,
president; Walter Pidgeon and John Lund,
second and third vice-presidents; Paul Harvey,
recording secretary, and George Chandler,
treasurer. However. 13 other offices are
being competed for on an independent ticket
in opposition to the official SAG slate.
Election results will be announced at the
annual membership meeting on November 11.
* « *
Closely paralleling the new lATSE-producer
contract, accord was reached between
major filmmakers and the five basic agreement
crafts on a two-year ticket calling for
wage increases of 10 per cent or 24 cents an
hour, whichever is greater, and a cost-of-living
escalator clause in the same pattern as
that formulated in the lATSE commitment.
The contract is subject to ratification by
members of the teamsters, plasterers, utility
workers, janitors and electricians unions.
Schory to Produce 'Marine'
HOLLYWOOD—Based on a recent Life
magazine layout concerning bootcamp routine,
MGM is preparing "The Making of a
Marine," to be personally produced by Dore
Schary, studio head, and directed by William
A. Wellman. The subject will star Keefe
Brassell, Ralph Meeker and James Whitmore.
BOXOFTICE :
: October 27, 1951 47

'
'
' a
'
STUDIO PERSONNEUTIES
Cleffers
Metro
VICTUR YOUNG is writing the score for "Scaramouche."
Monogram
Set as musical director on "Ghost Town," "Whip
Law" and "Stage From Amarillo" was RAOUL
KRAUSHAAR.
Republic
Composer STANLEY WILSON was handed a new
contract.
Warners
MAX STEINER is writing the musical score ior
"Room for One More."
Meggers
Columbia
The Stanley Kramer unit boosted scenarist ALLAN
SCOTT to associate producer on "The Four Poster,"
the Rex Harnson-Lilli Palmer vehicle, for which
Scott wrote the screenplay.
RAY NAZARRO will direct "Rough Tough West,"
an entry in the Durango Kid sagebrush series toplining
Charles Starpett and Smiley Burnette. Colbert
Clark will produce
Warners
WILLIAM JACOBS drew the production reins on
"Hobby Horse," a musical, which is being penned
by Ken Englund.
Options
Columbia
PEGGIE CASTLE, JOHN DEHNER and PAUL
MARION joined the cast of the Joan Davis comedy,
"The Harem Girl," being megged by Edward Bernds
and produced by Wallace MacDonald.
Cast as the heavies in "King of the Congo," serial
being produced by Sam Katzman, were LEONARD
PENN and NICK STEWART. Al^o set for the cliffhanger,
which stars Buster Crabbe, were RICK
VALLIN and NEIL MORROW. Spencer Bennet directs.
Hcnded the top role of the youngster in Producer
Stanley Kramer's "The 5,000 Fingers of Dr. T" was
TOMMY RETTIG. The opus is to be megged by Roy
Rowland.
GRIFF BARNETT drew a character lead in the
Judy HoUiday starrer, "The Marrying Kind." The
Bert Granet production is being directed by George
Cukor.
Signed to a term contract was GLORIA KRIEGER,
blond queen of the Portland, Ore., Rose festival.
Metro
Inked to a term ticket was JANICE RULE, starlet
last under contract to Warner Bros.
ALICE MARKHAM and GLORIA NOBLE were set
for supporting parts in "Skirts Ahoy," Producer Joe
Pasternak's Technicolor musical, which stars Esther
Williams and Vivian Blaine under direction of Sidney
Lanfield.
CARL "KILLER" DAVIS, wrestler, was cast as
a rccketeer in "Young Man in a Hurry," the Glenn
Ford starrer, which is being produced by Gottfried
Reinhardt and William H. Wright, and megged by
Mitchell Leisen.
Set for the new Mario Lanza starrer, "Because
You're Mine," was SPRING BYINGTON. The Technicolor
musical, a Joe Pasternak production, will
be meggfed by Alexander Hall.
REX REASON has been signed to a term acting
ticket. He made his film debut in "Storm Over
Tibet," an independent film which Columbia acquired
for release.
Monogram
Radio and TV announcer TOM HANLON was inked
for "Hold That Lme." the Bowery Boys comedy,
w.hich William Beaudine is directing for Producer
Jerry Thomas.
EMMETT LYNN and GEORGE TOBIAS were set
for "Starlight Canyon," the Wayne Morris starrer,
which George Blair directs for Producer Lindsley
Parsons.
Paramount
GRETCHEN HALE, widow of the late Alan Hale,
draws a character role in the Wrlliam Holden starrer,
"This Is Dynamite," which William Dieterle
is directing for Producer Irving Asher, Cast in the
picture was CAROLYN JONES, Little Theatre actress.
ROBERT ARTHUR was inked for the Bing Crosby-
Jane Wyman-Ethel Barrymore vehicle, "Famous,"
soon to go into work with Pat Duggan producing,
Elliott Nugent at the megaphone. Booked was BEN
LESSY, nightclub comedian.
Handed a term ticket was AUDREY HEPBURN,
European actress soon to make her Broadway stage
debut.
RKO Radio
DOROTHY PATRICK is Tim Holt's leading ladv in
"Road Agent," the sagebrusher being produced by
Herman Schlom and megged by Lesley Selander.
Cast were TOM TYLER. STANLEY BLYSTONE and
BOB WILKE.
Producer Edmund Grainger ticketed LARRY STEW-
ART for a featured part in the Robert Mitchum
starrer, "The Korean Story," which T'ay Gamett is
directing. JOHN MALLORY, younger brother of Robert
Mitchum, was cast.
Republic
Inked to a new term ticket was MURIEL LAW-
RENCE, singer-actress, currently toplining "Bal
Tabarin," being filmed on location in Paris.
Cast in "Radar Men From the Moon" was
ALINE TOWNE.
20th Century-Fox
Set for the Philip Dunne production, "Way of a
Gaucho," being lensed in Argentina, was RICHARD
BOONE. Starring Rory Calhoun and Gene Tierney,
it is being directed by Jacques 'Tourneur.
ANNE BAXTER and DALE ROBERTSON wiU topline
the Julian Blaustein production, "Outcasts of Poker
Flat," which rolls next month with Joseph Newman
directing.
JAMES MILLICAN was booked for the Tyrone
Power-Patricia Neal vehicle, "Diplomatic Courier,"
to be megged by Henry Hathaway for Producer
Casey Robinson.
Radio-TV comic SAM HEARN was ticketed for the
Mitzi Gaynor title-roler, "The I Don't Care Girl,"
being produced by George Jessel and directed by
Lloyd Bacon.
Producers Walter Wcmger and Eugene Frenke
pacted PAUL CAVANAGH for a supporting part in
"The Lady in the Iron Mask," which stars Patricia
Medina and Louis Hay ward under the direction of
Ralph Murphy.
ETHEL BARRYMORE will star with Humphrey
Bogart in "Deadline, U.S.A.," the Sol C. Siegel
production, being written and to be megged by Richard
Brooks.
Inked for a character lead in "Swamp Girl,"
tille-roling Jean Peters, was TOM TULLY. Robert
Wise will meg the Robert Jacks production.
Comedian CLINTON SUNBERG was added to the
cast of the June Haver-Dan Dailey vehicle, "The
Girl Next Door," which is being directed by Richard
Sale lor Producer Robert Bossier.
Universal-International
Inked for a character role in "Oh Money, Money."
the comedy starring Charles Coburn and Piper
Laurie, was FRANK FERGUSON. The Technicolor film
is being megged by Douglas Sirk for Producer
Ted Richmond. Also signed was FORREST LEWIS.
Making her Hollywod film debut in "Ma and Pa
Kettle Go to Paris" is BODIL MILLER, Danish actress
recently signed to a long-term ticket by the studio.
With Leonard Goldstein producing, the Marjorie
Main-Percy Kilbride starrer is being directed by
Charles Lamont.
Character actor WALLACE FORD was signed for
"Hear No Evil," the prizefight drama starring Tony
Curtis, which Joseph Pevney megs for Producer Leonard
Goldstein.
Joining Ann Sheridan, John Lund and Howard
Duff in the cast of "Steel Town" was ELAINE
RILEY- Leonard Goldstein's production is being
directed by George Sherman.
Contractee HUGH O'BRIEN joined Jeff Chandler
and Alex Nicol in the topline cast of Producer
Aaron Rosenberg's "Red Ball Express," which is
being piloted by Bud Boetticher. SUSAN CABOT
was set.
Warners
RUTH ROMAN will star with Errol Flynn in
"Mara Maru." the David Weisbart production, being
megged by Gordon Douglas. RAYMOND BURR joined
the cast. MICKEY SIMPSON wi\l enact a heavy role.
HOPE SANSBURY joined the cast of "She's Working
Her Way Through College," Also cast was RAY-
'Desert Rats' Now
On Fox Schedule
Hollywood — Having subjected Nazi
Field Marsha! Erwin Rommel to biographical
treatment in the current "The
Desert Fox," 20th Century-Fox is now
going to approach the subject from a diametrically
opposite direction. In the
works is "The Desert Rats," which will
glorify the British forces which fought
and defeated Rommel at Tobruk.
The Robert L. Jacks production is being
scripted and will be megged by Samuel
Fuller.
MONO GREENLEAF. The William Jacobs production
is being megged by Bruce Humberstone.
KATHARINE WARREN and FRANKIE HYERS were
;
added to the cast of "This Woman Is Dangerous."
toplining '
Felix Feist i
Also
Joan
inked for
Crawford,
the Robert
was
Sisk
JIMMY
production
CROSS.
IS the director. In the cast is SHERRY JACKSON,
9-year-old actress.
Scripters
Republic
JACK TOWNLEY is developing "The Hot Heiress,"
a Judy Canova starring comedy, for Producer Sidney
Picker.
United Artists
The Dougfair Corp., headed by Douglas Fairbanks
jr., inked D. M. MARSHMAN JR, to screenplay
"Elephant Walk" from the novel by Robert Stanaish.
Warners
ROBERT RILEY CRUTCHER is working on the
screenplay of "Smile, Please," a comedy about a
woman photographer, which Robert Arthur will produce.
Story Buys
20th Century-Fox
"Never Too Late, comedy by George W.
George and George Slavin, was purchased and assigned
to Producer Frank Rosenberg.
For release through this company, the independeni
production team of Joseph Bernhard and Anson Bend
acquired "The Story of Esther," a screenplay by
Frank and Doris Hursley based upon the Biblical tale.
It is being planned for Technicolor production.
Universal-Intemational
"Joshua, ' an original western by Irving Ravetch,
was acquired for production by Howard Christie.
Joseph Hoffman will write the screenplay.
Technically
Republic
Staff assignments for "Radar Men From the Moon"
include ROY WADE, unit manager; CLIFF BELL, film
editor: ART VITARELLI, assistant director: FRED
HITTER, art director, and JOHN MacBURNIE, cameraman.
20th Century-Fox
Assigned the cinematography chore on "Diplomatic
Courier" was LUCIEN BALLARD.
United Artists
Associated Artists and Producers, headed by Sol
Lesser, Edward Small and Sam Briskin, inked BEN
HERSH to a term deal as production manager. The
unit has a six-picture slate for the year.
Warners
S'et as technical adviser on "Mara Maru" was
n^ED ZANDER, deep-sea salvage diver and underwater
welder.
Title Changes
Metro
"The Naked Sky" to THE NAKED SPUR.
Monogram
"Down on the Farm" to PLOUGH JOCKEY.
RKO Radio
"Tarzan the Hunted" to TARZAN'S SAVAGE FURY.
'Dawn' in Academy Series
HOLLYWOOD—"Decision Before Dawn."
the Richard B.'isehart starrer produced entirely
in Germany by 20th Century-Fox. was
to be screened Sunday (28) at the Academy
Awards Theatre as the third in the Academy's
series of film forums. With Mel Ferrer as
moderator, "Dawn's" co-producers, Anatole
Litvak and Frank McCarthy, were to be on
stage with their production staff to participate
in audience discussion.
Mort Goodman Is Chairman
HOLLYWOOD—Suceedins Lou Smith, Columbia
studio publicity director, Mort Goodman,
head of tlie Republic drumbeating department,
has been named ch.Tirman of the
studio publicity directors' committee of the
A.ss'n of Motion Picture Producers for a sixmonth
term. He will be succeeded at the
end of that time by Alex Evelove, Warner
studio publicity-advertising chief.
f
I "^
I
«i
48
BOXOFFICE :
: October 27, 1951

—
"
U-I Studio to Make
Television Subjects
HOLLYWOOD— Significant in that it involves
use of the physical facilities of a studio
heretofore devoted exclusively to theatrical
film production is the disclosure that
United World Films, a subsidiary of U-I, has
completed plans for extensive production, distribution
and sale of TV subjects. From
James Franey, TJWF president, came word
that the U-I studio here will be utilized for
most of the production, although no U-I
contract players will appear in any of the
films.
George Bole, U-I's assistant studio manager,
will serve as a liaison executive. Franey
emphasized that UWF's output will not compete
with U-I's theatrical product and said
entire program is designed expressly for TV.
+ * *
Expanding its organization to service the
increasingly active video field, Charles K.
Peldman's Famous Artists Corp. has appointed
Joe C. Donohue to head the TV and
radio departments of the agency.
* * «
Filming has been launched at Jerry Fairbanks
Productions on "That I May See." a
60-minute religious film which will be made
available to the video nets and independent
stations as a Thanksgiving week presentation.
It is being produced under supervision
of the Rev. Patrick Peyton, CSC, who turned
out three similar, previous entries— "Hill
Number One," "The Joyful Hour" and "The
Triumphant Hour." Script for "That I May
See," based on a New Testament story, was
written by Fred Niblo jr.
* + *
"Washington Spotlight," a new series of
TV subjects featuring Marquis Childs, columnist
and commentator, is being produced
for Lou Snader Productions by Milton Hammer
and Robert Maurer. Being shot in Washington,
the films have a 15-minute running
time, with 52 planned.
* * *
An announcement by station KTTV here
that it had acquired a block of 25 features
originally produced for theatrical release by
Edward Small drew fire from the Screen Actors
Guild when that organization challenged
KTTV's statement that "many of these pictures
were produced in the last tliree years."
In a letter to Richard A. Moore, KTTV general
manager, John Dales jr., SAG executive
secretary, informed that all of the pictures
are more than three years old.
A clause in SAG-producer contracts specifies
that films made after that date cannot
be sold to TV without satisfactory additional
payment to the actors involved—and that in
the event such payment is not made, SAG
has the right to cancel its contract with the
producer of the film so disposed of.
Purchased through Peerless Television Productions,
the Small features include "Getting
Gertie's Garter," "Count of Monte Cristo,"
"Twin Beds," "The Man in the Iron Mask"
and others which originally were released
through United Artists.
* * *
An experimental, hour-long TV subject,
split into four quarter-hour segments, is in
preparation by Hal Roach sr., with S. S. Van
Keuren as the producer and Maureen O'SuUivan
booked to emcee. Titled "Children's
Hour," it will include a comedy, a fantasy, a
Biblical story and a clown act.
yERILY, a prophet is without glory in
his own bailiwick.
Ironical as it may seem, in California,
fountainhead home-state of movies, the exhibition
branch of the film trade gave hardly
a tumble to Movietime U.S.A., the nationwide,
all-industry campaign designed to revive the
public's waning interest in motion pictures
and its patronage of the theatres in which
they are exhibited.
There is no need to recap what happened
at the loudly ballyhooed Hollywood huddles
of COMPO at which filmdom's top brass,
from all divisions, labored and brought forth
the Movietime idea. Comparably unnecessary
is the chronicling of subsequent developments
in organization and execution of the
venture. They have been so thoroughly
covered in the minutest details by the trade
press that blind indeed is the industryite who
hasn't been familiarized therewith.
As to how successful, how promising of
ultimate productivity of upped grosses the
campaign has been seems at this writing to
be a matter of personal opinion as well as
geography. From some communities have
come glowingly enthusiastic reports of what
the drive has accomplished; from other segments
of the hinterlands such reports were a
bit on the sour side.
But, regardless of reactions—hot or cold
there was not an exchange center—with the
exception of those in California—that didn't
give Movietime U.S.A. at least a chance to
accomplish its purpose.
In Los Angeles the organizational procedure
paralleled that of all other major communities.
Robert J. O'Donnell, national chairman
of the campaign, and Arthur Mayer, COMPO
vice-president, trekked here to meet with
the area's showmen in a session which unofficially
at least, was sponsored and blessed by
the Southern California Theatre Owners
Ass'n. Some hundreds of members of that
organization, as well as other independent
operators and representatives of all of the
territory's large circuits, including Fox West
Coast, biggest chain in the area, assembled to
hear O'Donnell, Mayer and other speakers
outline the Movietime project. The meeting
was characterized by the same high pitch of
enthusiasm as had been attained at earlier
and similar huddles conducted by the
O'Donnell-Mayer duo in other territories
during their nationwide barnstorming junket
on behalf of the drive; and from all indications
at that time, the southland's showmen
were willing; nay, eager to contribute their
allout efforts toward making Movietime a
success.
But right there southern California's participation
in Movietime U.S.A. ended. True,
the Los Angeles city council adopted a resolution
congratulating the industry upon its
50 years of glamorous operations and bidding
success to the revival drive which, accompanied
by characteristic Hollywood cheesecake
art, found its way into one-shot print in
the local metropolitan dailies. And that was
it.
It might have been argued that the Los
Angeles area, of which the movie production
capital is an integral part, could not be expected
to react favorably to the Hollywood
glamor modus operandi employed elsewhere
throughout the nation; because the community
had long since become calloused to .such
glamor through decades of premieres. Academy
awards events and countless more glittering
clambakes. And that might be held
as the reason why showmen in these immediate
environs turned on the chill for Movie-
.
time U.S.A.
But such reasoning certainly cannot be applied
to San Francisco, itself an exchange
center; Sacramento, San Diego. Fresno and
other larger cities.
Which projects the choice of two conclusions
—either the exhibitors of the Golden State
—and they are the closest to the source of
supply of their stock in trade—never did
think too well of the Movietime U.S.A. idea,
or as showmen they are inferior to their
counterparts in other states.
Addressing a luncheon at the 70th semiannual
meeting of the Society of Motion
Picture and Television Engineers, Jerry Wald
of the firm of Wald-Krasna, producer for
RKO, devoted his remarks to "mass-kissing."
According to a report from Perry Lieber's
RKO praisery, "by Wald's definition, 'massliissing'
is the art of making pictures the way
the producer thinks the public wants them
made, rather than striving for any artistic
standard . . . 'Mass-kissers will learn the hard
way,' Wald predicted, 'that you can't be successful
trying to copy yesterday's hits or
In view of
the fact that Producer Wald is
a fast-talking individual, the double entendre
or would it be more rhetorical to describe
it as a pun?—was inescapable. Individual
listeners to the Waldean words of wisdom
were left to decide whether it was clever or
bordering upon doubtful taste.
^
"The Champagne Bandits" is the new title
playing the dangerous game of follow-theleader.'
for Warners' "Carson City."
Any day now expect announcement that
Murray Lerner of Lippsrt Productions is preparing
one titled "The Beer Burglars."
IN YOUR HAT DEPARTMENT
(Bernie Kamins Division)
Bernie, the bashful boy blurber, who won
fame as a publicizer of auctions when the
furniture and falsies of Hedy Lamarr went
under the hammer, now informs that 'the
famous colorful hats of Hollj-wood columnist
Hedda Hopper will be put on the block at
the American .'Irt
Galleries."
If Bernie could only arrange to have Hedda
in one of the hats to be sold down the river,
the bidding would be much brisker.
BOXOFFICE :
; October 27, 1951
49

'
s^ondoft ^efiont
Q,EORGE MINTER seems to be working on
the right lines with his concentration
on the British classics. First, "Tom Brown's
School Days" which did very good business
on Odeon. and now he has shown to the
trade his version of Dickens' A Christmas
Carol which he has titled "Scrooge." This
was produced and directed by Brian Desmond
Hurst and stars Alastair Sim as the immortal
miser.
Right from the opening, with Scrooge on
the steps of the Stock Exchange telling a
debtor to go to prison if he cannot pay his
bills. Brian Hurst has pulled no punches in
his determination to make this a typical
Victorian melodrama. This is a sensible decision
since the film must be played that way
if it is to be credible. It is a tribute to director,
star and cast that the picture holds
the interest from start to finish. The ghost
of Jacob Marley and the three spirits of
Christmas—past, present and future—are all
put over by means of some clever photography.
American art house patrons will welcome
this picture since it contains among its cast
so many well-known British character artists.
Mervyn Johns is the pitiful Bob Cratchit,
warming his fingers over a candle in the
miser's office and Kathleen Harrison is Mrs.
Dilber, the charwoman, who robs the dead of
their bedclothes. Young Glyn Dearman,
whom Minter discovered for "Tom Brown's
School Days," will pull at the heartstrings of
every sentimentalist with his portrayal of
Tiny Tim, the crippled lad.
This is not just Christmas entertainment,
but a film which will pull them in all the
year round—anywhere that there are people
that hke to laugh and to cry over their
films. It is Dickens at his best, full-blooded
and warm-hearted and it should be a natural
in any location with a family trade.
• * *
BUSINESS GENERALLY SEEMS to be
improving with the boxoffice taking rather
more money than last year. The first ten
months of the Eady plan payments produced
around $3,750,000 which was more than the
estimate for a full year. For the last two
months of the original scheme the producers'
bonus has amounted to 20 per cent of their
distributors' gross takings, a substantial sum
and one which should go a long way towards
reducing the gap between profit and loss.
With these figures as a guide it looks as
though the new scheme which started on
August 5 should produce nearly ten million
dollars yearly for the British producer if the
boxoffice take remains as high as at present.
This is problematic as a new television transmitter
has now opened to service the north
of England. Although television has had little
effect here, since the programs are so bad,
it may be that a drop will be noticed when
the northerners buy large numbers of sets.
The industrial north is the great market for
movies, and audiences have the reputation of
watching every penny they spend. It is more
than likely that once they have been persuaded
to invest in a set they will take good
care to use it, with bad programs or good.
As these lines are written the general election
is working up to its close and business
is being affected in some spots by nightly
political meetings which most people look
By JOHN SULLIVAN
upon as free entertainment since they have
already made up their minds which way they
will vote. Whichever party forms a government
the result is not likely to affect the
film industry to any very great extent since
both the major parties are pleged to continue
the support of the British production industry
and neither of them will commit their
party to any substantial reduction of the
entertainment tax.
As a sidelight to the election it is interesting
to note that one producer is directly
affected by it since the premiere of his latest
film has been postponed. This is Paul Soskin,
whose film "High Treason" was due to open
at the Leicester Square Theatre last week.
The picture deals with the activities of a
group of Communist saboteurs who conspire
to blow up all the power stations in Britain
and it is felt that a film with such a political
theme should wait until the election fever
has died down. It opens the night after the
general election.
* ^: *
THE ASS'N OF CINE TECHNICIANS
again has used obstructive tactics in its dispute
with the British Film Producers Ass'n.
As their claim for a lai-ge wage increase was
turned down by the BFPA the union's officials
ordered all its members to "work to
rule" in studios which, in efect, puts a ban on
all overtime. Since the other two unions.
National Ass'n of Theatrical and Kine Employes
and Electrical Trades Union have already
accepted the smaller increase offered
by the producers, their members are affected
by ACT'S decision. NATKE and ETU members
generally receive much lower salaries
than ACT members and the overtime which
they earn in the course of a week makes a
susbtantial difference to their pay packet.
NATKE personnel have asked their general
secretary, Tom O'Brien, to intervene on their
behalf between ACT and the BFPA and
O'Brien is reported to have advised the producers
to take their dispute with the technicians
union to national arbitration.
A simple machinery exists to settle these
industrial disputes and nearly all other labor
BOOKERS MEET STAR—Bookers
for
theatre circuits in Denver posed with
Broderick Crawford recently upon his
visit to the city in connection with the
opening of "The Mob." Shown here with
the actor are Daviette Haralett, Fox Intermountain,
and Mary Lee Baker, Atlas
Tlieatres.
unions throughout the country abide by the
rules and report to an arbitrator when their
negotiations with employers have broken
own. Nothing is lost by this since any award
given is invariably made retroactive. ACT's
action has, as usual, succeeded in alienating
the two other unions and has made most
people in the industry sympathetic to the
employers.
Four Hollywood Stars
In Seattle During Week
SEATTLE—Even though skies
were cloudy
last week, Seattle saw a plenty of "stars"
when such film notables as Rita Hayworth,
Beverly Michaels, Sterling Hayden and Herbert
Heyes were all in town either for business
or pleasure.
Miss Hayworth, accompanied by her secretary,
was here for personal appearances before
wounded veterans in the Bremerton
Naval hospital and the Madigan Army hospital
at Ft. Lewis. Miss Michaels, new Columbia
star, was also here on business, making
stage appearances at the Coliseum Theatre
where her picture, "Pickup," is showing.
Both Hayden and Heyes were in town for
pleasure. Hayden, an ardent yachtsman, was
a guest aboard the Gracie S, a schooner he
formerly owned which is now moored in
Seattle at the Yacht club, and was also entertained
at a dinner party at the Seattle
Tennis club and Town and Country club, attended
by E. A. Black, Mr. and Mrs. Knute
Qvale, Mr. and Mrs. James Gibbs jr., and
Mr. and Mrs. Fred W. Geibel.
Heyes, accompanied by his sister, was up
here for some fall fishing in Puget Sound.
He has fond memories of the Pacific northwest,
having been born in Vader, Lewis
county, and raised in Portland.
Theatres and Movies
Goats in Crime Wave
SALT LAKE CITY—The theatre business
took it on the chin as a result of a recent
wave of hoodlumism in this area. City commissioners
and police officials decided to ban
juveniles from midnight shows and to enforce
the rigid curfew law.
Trying to center the blame on motion pictures
was E. J. Steinfeldt, captain of the
police department, who said that "movies
foster much of the criminal sex activity . . .
What can you expect besides a rash of sex
crimes when people see sex playing a major
role in movies and books."
This latest action comes following the second
wave of hoodlumism in the city. As a
result of sex crimes, attacks and general destructiveness
earlier in the year, the city decided
to enforce the curfew law which
restricts attendance of minors to before
10 p. m. Showhouses have cooperated fully,
putting large signs in the bo.xoffice saying
that those under 16 years of age would not
be admitted after 8:20 p. m.
A decline in hoodlumism was noted when
school opened, but lately another outburst
has been noted.
Phil Rosen Dead
HOLLYWOOD — Services were held
Wednesday (24) for Phil Rosen, 63, pioneer
film magaphonist, who began his career as
a cameraman for Edison in 1912. He was a
charter member of the American Society of
Cinematographers and active in the formation
of the Screen Directors Guild.
ft
50
BOXOFFICE :
: October 27. 1951

. . . Ralph
. . Sue
. . Gloria
Projectionists Seek
10 Per Cent Increase
LOS ANGELES—A wage increase of 10 per
cent, plus other amendments to its current
contract, are being sought by Projectionists
Local 150 in negotiations now under way with
circuit-operated theatres. The boothmen also
seek a change in vacation pay schedules
whereby time would be included in the vacation
wage specifications.
Local 150 is represented in the negotiations
by George Schaffer, business agent. They are
huddling with Fox West Coast, Warners,
RKO, Fanchon &; Marco and other local circuits.
'Saturday's Hero' Showings
Picketed in Los Angeles
HOLLYWOOD — Not taken too seriously,
and reportedly exercising only a negligible
downward effect upon the boxoffice, was
picketing activity at the RKO Hillstreet and
Pantages theatres which began with the daydate
opening of Columbia's "Saturday's Hero."
The pickets are members of the Wage Earners
committee, which charges Sidney Buchman,
who produced, Millard Lampell, who
wrote, and Alexander Knox, who plays in
"Hero," are "known Reds."
WEC's charges are being refuted by Columbia
via a transcribed message which is being
played continuously in both showcases over
lobby p.a. systems. The transcription contends
the WEC attack is "false and unfounded,"
that the organization is not authorized
by any responsible labor union and
that the pickets are injuring film industry
wage earners.
Pickets also popped up—likewise with a reportedly
negligible effect—at the Globe Theatre,
downtown Pox West Coast house, where
20th Century-Fox's "David and Bathsheba"
is now in its eighth week. Emissaries of the
Church of Christ, the pickets deplored, on
their placards, the feature's long local run,
with banners proclaiming, "Eight weeks is
too long with adultery and sin." They also
charged the feature was "written and acted
by known Reds."
Fred Hoffman to Laramie
McCOOK, NEB.—Fred Hoffman has left
for Laramie, Wyo., to assume new duties as
assistant manager of the Fox Theatre there.
Mrs. Hoffman and their son will remain here
until after the first of the year. Fred has
been associated with Fox theatres here for the
past year and has also been commanding
officer of the McCook Civil
BOOK IT
Air patrol.
NOW!!!
WAHOO is Ihe world's most thriliing
screen game. Now being used
successFully by hundreds oF- indoor
and outdoor theatres all over America.
Send for complete details. Be sure
and give seating or car capacity^
'.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
Alec Thorn, General Sales
Manager
For 20th-Fox in Australia, Dies
By WILLIAM BEECHAM
Australian Bureau, BOXOFFICE
PERTH, W. A.—We regret to record the
death from a heart attack of Alec Thom, general
sales manager and director of 20th-Fox.
Thom, who was 52 years old, was extremely
popular throughout the industry. He was
on the board of management of the Film
Protection Ass'n for 27 years and was active
in the affairs of the Film Renters Ass'n.
He was past master of the Masonic Lodge
Birkenhead and past president of the Drummoyne
subbranch of the Returned Servicemen's
league. He is survived by his wife and
two sons.
* * *
The net profit of Union Theatres Investments,
towner of the State at Sydney and
a block of store buildings, fell from £45,891
to £41,211 in the year ending June 28, 1951.
Net surplus declined from £95,744 to £90,320,
while taxation (£29,250 the previous year)
took £28,500. Ordinary dividend is reduced
from 5 per cent to 4 per cent, but carryforward
is increased from £23,816 to £24,027.
« « «
It is semiofficially stated that the number
of churches in Australia now using 16mm
motion picture film exceeds 800, while nearly
3,000 Sunday schools possess or have access to
film
projectors.
* * *
Rumors are afoot that all is not right with
the Commonwealth Jubilee film competition.
Latest news is that Ken Hall, a leading member
of the film industry here, has resigned
from the committee attempting to organize
the affair. This leaves the film industry
without a representative on the committee,
and as the mouthpiece of the Australian
film industry the Film Weekly says: "We said
that what might have been a worthy idea
had been left too late and been botched,
was farcical as a competition for feature
films, and ought to be abandoned."
* * *
National Films of Sydney has, through Castlereagh
Films, re-edited the Fritz Lang silent
epic, "Metropolis." Two reels have been eliminated
and sound effects and commentary
added. Commercial release now is being
sought. In charge of the job of re-editing
was Ray Rushmer, who remade "Strong Is
the Seed" into "The Farrer Story" for TV,
and who transformed "Red Sky at Morning"
into "Escape at Dawn."
* * *
Two films made by the Australian Wool
Board — "The Drover" and "Sheep in the
Desert"—have been accepted by Hoyts Theatres
for exhibition throughout its circuit.
This is the first time that the wool board's
films have been screened on a commercial
circuit. Both films were made primarily for
exhibition overseas, but are said to have a
good entertainment value for local audiences.
"The Drover" recalls the romantic days of
sheep droving, while "Sheep in the Desert"
shows activities on one of the country's largest
sheep ranches.
* * *
Avondale studios at Turrella, New South
Wales, is specializing in the production of
industrial films. Many fine cameras have
been secured, including a Newall which cost
£5,000; an mimen.se .sound stage has been
erected and the largest Western Electric
sound recording unit in the .southern hemisphere
installed. It is reported that Australian
attendances at nontheatrical .screenings
amount to well over 7,000,000 a year.
SEATTLE
.
T eonard Minton, former merchandising manager
at the Orpheum, replaces Rex Jackson
as assistant at the Music Hall. Jack.son
has resigned Purvis is the new
switchboard-receptionist at the Paramount
. . . Here for the big Illinois-Washington game
last week were John Dore and Pete Panagoes
of the Midstate Amusement Corp., Chicago.
Celia and Harry Blatt have returned from
New York, where they took in several of the
leading shows, including "Guys and Dolls,"
"Two on the Aisle" and "Call Me Madam"
Hayden, Paramount office manager,
is resigning and plans to return to
Kansas City, Mo. . . Will J. Conner, executive
.
vice-president of John Hamrick
Theatres,
is in Portland on a short business trip.
. . . Bill Shartin of the
Calling at Saffle's Theatre Service last
week were Henry Mullendore, Auburn;: Ernie
Landry, Cheney, and Willard Gamble, Centralia
and Chehalis
Blandish Corp. honored his wife's birthday
last week with a dinner party catered at the
James Hendel home. Present were Mr. and
Mrs. James Hendel, Sterling Theatres; Mr.
and Mrs. Buck Brodie. National Screen Service
and Mr. and Mrs. Jack Engerman, Lippert
Pictures.
Max Burcett, Warner Bros, exploiteer. was
in Seattle conferring with Hamrick officials
regarding the promotion of "A Streetcar
Named Desire" which opens soon at the Music
Hall . Bates, head inspector at Paramount,
is out of the hospital and recovering
at home after recent minor surgery.
Bernie Wolf, division manager of National
Screen Service, was in Seattle last week conferring
with H. B. Sobottka, vice-president of
John Hamrick Theatres . . . Tom Shearer
of the B. F. Shearer Co. is in Los Angeles
attending the Theatre Dealers Ass'n meeting.
I
I
I
IK A SPECIAL TRAILER hurry:
I327S. Wabash
Chieaeo, lllinoit
We
have the
^
FILMAGK
Bft*f^.
Count on liS (or Quick AcHonl
630 Ninth Ave.
New York, N.Y.
for
YOUR
THEATRE
Our vrid« coatacU with the exhibitori
e yc o' >o*'ultfCIorT resultv
THEATRE EXCHANGE CO.
201 Fine Arts Bldg. Portland 5. Ortooni
L
BOXOFFICE :
: October 27, 1951 51

. . Dave
. . Roy
. .
. . . Betty
. . H.
. . Pauline
,
SAN FRANCISCO
IJelen Taylor, secretary at Western Theatrical
Equipment Co., resigned and now is
welcoming friends at the tropical fruit bar
in the Crystal Palace market . Fehner,
sales manager and an employe of UA
for seven years, resigned to enter business for
himself in the lower San Joaquin valley.
Frank Harris, who joined UA three months
ago as salesman, has taken over as sales
manager.
Mary Marquart, secretary to L. C. Wingham
at MGM, returned from a New York
vacation . . . L. C. Wingham, MGM, manager.
Joined George Hickey, west coast sales manager,
to travel to Chicago for a company sales
meeting . . . Sid Schuster, salesman at MGM,
returned after a vacation in Los Angeles.
.
.
The premiere of "Submarine Command" at
the Paramount found navy brass and navy
bands participating. The deal was arranged
by Earl Long, Paramount manager . . . Gerald
Karski, Motion Picture Service, moved his
horne to Hillsborough Peterson,
WTE, is sporting new red suspenders
Lila Goodin, office manager at MGM, has
an attractive new hairdo.
Reports are that the opening of "Quo
Vadis" here November 20 will be preceded by
an MGM-sponsored trip of local drama editors
to New York where they will attend the
opening of the film, then be returned by
plane to San Francisco . . . The publicity on
the opening of "You Never Can Tell" was
given a hypo by capable publicist Anne Belfer
of North Coast Theatres when film star
Joyce Holden arrived in town. Miss Holden's
picture appeared in all the daily papers.
Mike Vogel of U-I assisted on promotion for
the film.
Sam Liles, advertising director for North
Coast Theatres, celebrated his birthday and
his 17th wedding anniversary October 16 . . .
Mr. and Mrs. R. B. Smith were in from
Chowchilla
Engineering Co., RCA, Camden, was in town
. . . Pete Garrette, Woodland, owner of the
Yolo Theatre and Sunset Drive-In, was on
the Row . . . Al Stanford was in from Paso
Robles and his Oaks Drive-In
Earth of Classic Pictures spent a fer days
here from Los Angeles.
Pat Patterson, Astor Films, went to Los
Angeles, then to New York on business . .
.
Mary Bottarini, booker at Republic, is dieting
Paul Schmuck, Republic salesman.
. . .
returned from a San Joaquin valley trip . . .
Frank Enean was in from Monterey . . . Carl
Hunt came in from Dinuba . . . Walter
Schwarz visited the Row from Point Richmond
. . . Al Adolph came down from his
Klamath Falls cinema . B. Nevill was
in from San Miguel.
Jack Goodwin, San Francisco Poster & Advertising,
attended the UC-USC game at
Berkeley and said it made the 29th time he
has seen a California home game.
Bill Peters came in from Manteca . . . Nate
. . . Gladys Paull, left
Krevitz, Pittsburg man for Blumenfeld
WB.
circuit,
was here
for Yosemite for a week . . . Jesse Wright,
WB booker, took his second-week vacation
and announced his plan to paint his house
Chase, WB, returned to work temporarily,
while Joe Cannon took his annual
time off. Joe is vacationing in Boulder
Creek.
Dorothy Silverstri is new receptionist at
Tony Lopez returned to
United Artists . . .
work as office manager of the E. I. Rubin
Mel Hulling, James P. Myers, Clint
Co. . . .
Mecham, Howard Butler and Alan Held,
Monogram staff, attended a Monogram convention
in Los Angeles October 20, 21.
John Trout, ConsoUdated Amusement Co.,
flew in from Honolulu, then to Los Angeles
and back to the islands, in a rush business
trip . . . Don Heitman of Coast popcorn was
stricken with polio and is in the hospital in
San Mateo . . . Stewart Klein, formerly with
Lippert Theatres at the Terrace Drive-In, is
now studio representative for United Artists
on "The River" at the Stage Door Theatre.
Gordon Allen, Motor Movies in Hayward,
James Doolittle returned to
was in town . . .
Western Theatrical Equipment Co. as sales
manager. Doolittle recently had been in Los
Angeles . . . George Sandor, sales manager,
RCA Service, Camden, visited here from the
recent Los Angeles convention . . . Also
stopping off here en route home were Eddie
Walton and Selom Burns of Modern Theatre
Supply, Seattle; Mr. and Mrs. W. E. Cheesman,
sales manager of chairs and carpet for
RCA; Mr. and Mrs. H. R. Henken, manager
for RCA theatre advertising and sales promotion;
Bill Jones, vice-president in charge
of RCA service; Carl Johnson, manager of
RCA service, and Mr. and Mrs. Al Mortenson,
RCA dealer in Houston, Tex.
Sherrill C. Corwin, president of North Coast
Theatres, came up from Los Angeles to confer
with Graham Kislingbury, district manager
here for the organization.
DENVER
:
xxrhen Wolfberg Theatres take over the
Paramount next March, the circuit will
install telescreening equipment as soon as it
can be secured. Fox Intermountain Theatres
lease on the Paramount will expire in
the spring . . . Victor E. Love, Denver representative
for United Film Service, presented
a 24-minute screening before the Denver Ad i
club luncheon last week showing how ad films
fit into ad budgets.
George "Scotty" Allan has been put on as
salesman at RKO, succeeding Frank Shef- a
.
;
field, who resigned. Several months ago Allan
resigned as salesman for National Screen
Service to enter the real estate business ...
About 150 attended the first annual stag dinner
at the Variety Tent 37. The committee
included Scotty Allan, Victor Love and Ralph
Gene Klein, head booker at
Batschelet . . .
Universal, resigned to go to Los Angeles to
enter other business.
. . . Dolores
.
Oscar Gallanter, office manager, and Les
Laramie, booker at U-I, went to Los Angeles
to attend a bookers convention
Markowitz, U-I ledger clerk, has resigned to
go to work for her father Hall,
secretary at Paramount is serving on the
criminal petit jury for a couple of weeks . . .
Foster Blake, division manager for U-I, and
Barney Rose, district manager, were here
calling on the circuits and conferring with
Mayer Monsky, branch manager.
. .
W. H. Turpie, division representative for
Manley, was in Denver from his Los Angeles
headquarters conferring with Arlie Deery, district
manager, and calling on customers .
Among those that will attend the Allied convention
in New York the last of next month
are Harris and John Wolfberg, Denver; Mr.
and Mrs. J. R. Smith, Steamboat Springs;
Mr. and Mrs. Neal Beezley, Burlington, and
Mrs. Mary Lind, Rifle.
Filmrow visitors included Lloyd Greve,
Eagle; Mr. and Mrs. Fred Hall, Akron, and
George Allan sr.. North Platte, Neb.
Mr. and Mrs. Ward Pennington are parents
of a baby boy named Francis Scott. Pennington
is Paramount manager . . . Kenneth
Upton of Manley, Inc., Kansas City, came
here to assist Arlie Beery, district representative
. . . F. A. Bateman, Republic district
manager, was calling on the circuits and conferring
with Gene Gerbase, branch manager.
Mrs. James Carter, secretary at the Allied
Rocky Mountain Independent Theatres offices,
gave birth to a baby girl last week . . .
Robert Lippert conferred with Tom Bailey,
franchise owner here and Salt Lake City.
Lippert also made a trip to Colorado Springs
to visit the Alexander Film Co. plant.
IN THE SMART STYLING OF THE NEW
HEYWOOD -WAKEFIELD THEATRE CHAIRS
Pacific Coost Distributors
B. F. SHEARER COMPANY
HEYWOOD-f
WAKEFIELD y
QUKK THEATRE SALES!
Selling theatres is our business. Live
organization, quick results. When others
fail, give us a try, past record of sales
is our proof.
UNITED STATES COVERAGE
Inquiries Answered Immediately
Write Irv Bowron, Sales Mgr.
11
I
SEATTLE PORTUNO S»N f RANCISCO LOS ANGELES
?3I8 SECOND AVE. 1947 N.W.KEARNEY 243 GOLDEN GATE AVE. 19E4 SO. VERMONT
ELliot 8247 ATwater 7543 UNderhill 1816 Rochester 1145
FRED B. LUDWIG, Realtor
4229 N. E. Broadway * Portland 13, Ore.
52 BOXOFTICE ;
: October
27, 1951
k

!
outfit.
1 Frank
;
chief
j
sales
; Mclntyre
I
k
'
checked
I
I fice
I Al
I
I
W.
i
Paramount
/Congratulations
'
. . Among
. .
—
"ie Ci
I
itis>;,.
LOS ANGELES American in Paris' SALT LAKE
. . .
were in order for Harry and
Rose Rackin, celebrating their first wedding
anniversary. Backslapping Harry at the
Exhibitors Service office, where Rackin and
Syd Lehman are partners, were Lloyd Miller
of the 99 Drive-In and Henry Baffa of the
Congress Theatre . . . Ralph Carniichael,
sales manager, is vacationing
Irving Sklar, operator of the Crest Theatre
in Oceanside, took a few days off to hobnob
with his father-in-law Oscar Rudnick, Bak-
cattle grower.
ersfield
W. McKendrick, formerly of Salt Lake
City, has joined UA, covering the Arizona
territory . . Sick list report: Recuperating
.
were AI Bowman, U-I salesman,, and Manny
Feldstein of the Dietrich-Peldstein circuit,
while Pacific Drive-Ins' Guy Gunderson was
still laid up . booking-buying visitors
were Mr. and Mi's. Ernie Harper of the
Fontana Theatre in Fontana and Wade
Loudermilk, operator of several houses in
;
Arizona.
In from San Francisco was Barney Rose,
U-I western district manager, huddling here
with Bill Marriott, head man at the local of-
. . . Stogie-passing was Murray Peck,
former manager of the Center Theatre for
Galston and Jay Sutton. Peck's daughter
gave birth to a baby son who has been tagged
David Norman Breskin. Pop is now in military
service.
Pat Patterson, head of Astor Pictures,
In for conferences with Roy Reed,
local manager, before taking off for New
York on a buying trip . . . Jack Mclntyre,
son of Herb Mclntyre, RKO western district
manager, and Muriel Hall were married Saturday
(20) at St. Vincent's church. Young
is associated with a food products
George Hickey, Pacific Coast sales
firm . . .
for MGM, left for Chicago to attend a
j
meeting called by William Rodgers,
distribution chief. Hickey was accompanied
by his aide, Samuel Gardner; Tom Aspell,
local branch manager, and L. C. Wingham,
who heads the San Francisco office.
Among the Fox West Coasters: George
Kane's resignation as manager of the Fox
Wilshire necessitated personnel shifts which
brought Louis Silverstein over to the Wilshire
from the Uptown, with Joe Piatt moving
to the Uptown from the Studio City and
Olson filling in at the Studio City .
Reub Kaufman, head of sales for the Lou
Snader organization, appointed Herb Bregstein
western division manager and Robert
Kronenberg Pacific coast sales chief for the
Kronenberg is opening new exchanges
in San Francisco and Seattle.
Still 200 in Frisco
SAN FRANCISCO — "An American in
Paris," with patrons' undying devotion, maintained
a boastful 200 per cent high for its
third week at Loew's Warfield.
{Average Is 100)
Cinema—The Day Ihe Earth Stood Still (20lh-Fox):
No Questions Asked (MGM), 3rd wk 120
Fox— People Will Talk (20th-Fox): The Tall Target
(MGM)
I-IO
Golden Gate—Native Son (Classics); Assassin ior
Hire (Dielz) 90
Orpheum—Saturday's Hero (Col); Sunny Side ol
the Street (Col) 160
Paramount— Warpath (Para), Tomorrow Is Another
Day (WB) 100
Si. Francis—a Streetcar Named Desire (WB), 2nd
wk 175
United Artists— Five (Col), Son of Dr. lekyll (Col)..170
Warfield—An American in Paris (MGM), 3rd wk 200
'River' Roadshow Tops LA
'Fox,' 'Cup' Tie at 125
LOS ANGELES — Sparked by a klieglighted
premiere, "The River" topped local
first runs with a 175 per cent rating in the
first stanza of an advanced-price engagement.
Business otherwise was spotty, with
"The Desert Fox" and "Come Fill the Cup"
tied
for place money at 125 per cent.
Chinese, Uptown, Los Angeles, Loyola, Wilshire
The Desert Fox (20th-Fox); Havana Rose (Rep) 125
Downtown, Hollywood Paramounts—The Family
Secret (Col); Sunny Side of the Street (Col) ...-. 90
Globe, Vogue, El Rey—David and Bathsheba
(20th-rox), 8th wk - -.100
Egyptian, State—Mr. Imperium (MGM); The Man
With a Cloak (MGM) 100
Fine Arts—The River (UA), advanced prices 175
Four Star—Kind Lady (MGM), 3rd wk 80
HiUstreet, Pontages—Saturday's Hero (Col); The
Magic Carpet (Col) 100
Orpheum, Hawaii—On the Loose (RKO); Slaughter
Trail (RKO), 2nd wk 80
Laurel— Tales of Hoffmarui (Lopert), advanced
prices, 21st wk 85
United Artists, Ritz, Iris—Reunion in Reno (U-I) .. 60
Warners Beverly—A Streetcar Named Desire (WB),
advanced prices, 5th wk 100
Warners Downtown, Hollywood. Wiltern—Come
Fill the Cup (WB) 125
"Unkno'wn World' Leads Grosses
In Seattle b-y Five Per Cent
SEATTLE—The science-fiction film, "Unknown
World," was leading Seattle's film fare
at the end of the week. It had a 5 per cent
edge over three other attractions, "The Golden
Horde," "Behave Yourself!" and "A Place in
the Sun."
Blue Mouse—Force of Arms (WB); Utah Wagon
Train (Rep), 2nd wk 70
Coliseum—The Day the Earth Stood Still (20th-Fox);
Joe Palooka in the Triple Crois (Mono), 2nd wk 100
Fifth Avenue—David and Bathsheba (20th-Fox),
3rd wk - 100
Liberty—Behave YouiseU! (RKO); Mark of the
Renegade (U-I) 125
Music Box—IJnknowm World (LP); Highly Dangerous
(LP) 130
Music Hall—The CJolden Horde (U-I); Two-Dollar
Bettor (Realart) 125
Orpheum— Painting the Clouds With Sunshine
(WB) 100
Paramount—A Place in the Sun (Para); The Basketboll
Fix (Realart), 9 days 125
•Pent 38 of Variety has nominated the following
for new officers: Bob Braby, Ken
Friedman, Giff Davi.son, Howard Pearson,
Charles J, lacona, Bill Gordon, Ralph
Trathen, Gene Bowles, Russ Dauterman,
Eugene Jclesnik and Sid Ross. A nominating
meeting will be held November 5, when
further names may be given, and elections
are scheduled for December 3.
Exhibitors on Filmrow last week included
Mr. and Mrs. Jose Montez of Helper, Earl
Steel of Nephi, George Forsey of Eureka and
Deward Shiner and his son from Vernal . . .
With winter weather rapidly closing in, only
four drive-ins remain in operation in the
Salt Lake area. Others have run "Thank
You; See You Next Spring" advertisements
. . . Nevin McCord, manager of the Centre
Theatre, has been named chairman of the
Variety tent drive to collect copper drippings
for the government.
Herbert Schoenhardt has moved over from
his assistant job at the Centre to management
of the Capitol, and Howard Sorensen
has moved from the Capitol to Ogden to
take over his post as manager of the Paramount
... "A Streetcar Named Desire"
opened a roadshow engagement at the Capitol
Theatre following a heavy advertising
campaign.
William Jacobs drew the production reins on
Warners' "Hobby Horse."
DO rr
NOW
Customers Are Coming Back
To The Theatre . . .
KEEP THEM COMING
WITH FIRST CLASS
ACCOMMODATIONS
See
Us About Replacing
Your Worn Out
Equipment
On RCA's Easy Terms!
Metro has Inked to a term ticket Janice
Rule, starlet last under contract to Warners.
VOUR ORDER
mOTIOn PICTURE SERVIClCi
115 HYDE ST. San francisco(2)Cal*F.
'Desert Fox' Is Fine
At Denver and Esquire
DENVER—"The Desert Fox" and "Corky of
Gasoline Alley" were fine at the Denver and
Esquire, and were moved to the Rialto for a
week. "Tony Draws a Horse" was nice in its
second week at the 'Vogue.
Aladdin, Tabor, Webber—Adventures of Captain
Fabian (Rep); Sea Hornet (Rep) 100
Broadway—Rich. Young and Pretty (MGM), 3rd wk. 90
Denham—A Place in the Sun (Para), 3rd wk 95
Denver, Esquire—Desert Fox (20th-Fox); Corky
of Gasoline Alley (Col) 15C
Orpheum—The Strip (MGM); Red Bac'ge of
Courage (MGM) 125
Paramount—Man With My Face (UA); Three Steps
North (UA) 85
Vogue—Tony Draws a Horse (Fine Arts), 2nd wk. 125
wEsmw
337C0LD^NGATEAVE.«HE 1-8302.
SAN FUNCISCO X,CALIF.
BOXOFFICE : : October 27, 1951 53

Montana ITO Session
At Butie Nov. 13, 14
GREAT PALLS, MONT.—A two-day annual
meeting has been scheduled for November
13. 14 in Butte. Mont., by the Independent
Theatre Owners of Montana, a member
of the Pacific Coast Conference of Independent
Theatre Owners.
The ITO is headed by Fred Arnst, president,
who operates the Capitol in Fort Benton;
J. M. Sucicstorff, vice-president, who
owns the Centre and Princess theatres in
Sidney; and Clarence Colder, secretary-treasurer,
operator of the Civic Center Theatre
here.
Fairbanks Jr. to Narrate
HOLLYWOOD—A special introduction for
six Douglas Fairbanks sr. reissues being readied
for release by Odyssey Productions will
be narrated by Douglas Fairbanks jr., partner
in the company with Sol Lesser. With
new titles and musical scores, the six reissues
are "Robin Hood," "The Iron Mask," "The
Black Pirate," "Mr. Robinson Crusoe," "The
Gaucho" and "The Three Musketeers."
Duryea to Royal Screening
HOLLYWOOD—Dan Duryea has been set
as the fourth member of the Hollywood star
group to appear at the annual royal film
performance in London November 5. He joins
Jane Russell, Van Johnson and Jane Powell.
)tii workman
Is about Afs foo/s
/ Yes, it takes good
equipment, as well
as good workmen, to
produce Mne theatre
screen advertising.
That's
why
discriminating
Exhibitors
use
BUSINESsTFtldTI^S^,
Local Screen Advertising of Quality
^
i
Arizona Commissioner
Denies Boycott by Studios
PHOENIX—Charges that Hollywood studios
are boycotting Arizona as a film site
because of high industrial insurance premium
rates have been denied by B. F. Hill, chairman
of the Arizona Industrial commission.
Replying to a series of recurrent accusations
by civic booster groups throughout the state.
Hill said that last year ten major film companies
made pictures in Arizona and nine of
them returned this year.
"Obviously," Hill said, "this does not reflect
that our state is being blacklisted by
the motion picture producers of California
because of the present rates charged under
the state workmen's compensation law.
"Most all of the major producers appear to
be satisfied with the present treaty and the
few who have expressed dissatisfaction are
using the method of collecting premiums as
stipulated by Lloyds of London in our reinsurance
treaty as the sole basis of their
criticism."
Hill explained that in order for the state
to obtain a reinsurance contract with Lloyds
of London, premiums must be collected on
a 26-day-month basis regardless of the actual
number of days a production company
might remain in Arizona. Lloyds claimed that,
since it was obligated to pay compensation
benefits on the basis of one month, premiums
also should be collected on the month's basis.
And without the reinsurance contract with
Lloyds, Hill said, the state commission could
not issue coverage to the film industry while
operating in Arizona.
Hill reviewed practices of the film company
prior to 1947 in paying premiums to the industrial
commission upon only such persons
as were employed in Arizona for only the
days they worked. This practice was labeled
illegal and was taken to the state high court,
which ruled that the commission must collect
sufficient premiums to take care of its
losses.
In other words, Hill said the commission
ruled that all the various classifications of
industry, including motion picture producing,
must stand on their own feet and pay sufficient
premiums to cover their losses.
"Other policyholders should not have to
carry any one industry," Hill continued.
Okay New Building Plans
SAN FRANCISCO—Preliminary plans for
the new Grove Theatre, to replace the $200,-
000 structure destroyed by fire last June 21,
have been drawn up by Alexander A. Cantin,
local architect, and have been approved by the
Pacific Grove planning commission.
Columbia, Virginia Van Upp Pact
HOLLYWOOD—Differences of opinion over
story development led to the amicable termination
of the one-picture writing ticket between
Virginia Van Upp and Columbia. The
scenarist had been penning an untitled original
to star Rita Hayworth.
2269 Ford Parkway
St. Paul I, Minnesota
Ell ii iwirM iCTDicc t^xr-"
FILM INDUSTRIES, INC.
208 So. LaSalle St
Chicago A, Illinois
THEATRE /ALE/
.ARAKELIAN
SYit I N ri?AHCI9CC
PHONE PROSPECT 5-7146
54
BOXOFFICE :
: October 27, 1951
1

L.
'iSi-
Film Stars lo Appear
At KMTA Convention
KANSAS CITY—Promises of at least two
film stars to be here for personal appearances,
two cocktail parties and discussions of forthcoming
product this week presupposed a very
successful convention November 6, 7 for the
Kansas-Missouri Theatre Ass'n.
Elmer Rhoden jr., general convention chairman,
said that RKO had promised to send
Mala Powers and Margaret Sheridan here for
the convention. Manley Popcorn Co. and
Alexander Film will join forces the first
evening (Tuesday) as hosts at a cocktail party
for exhibitors. The cocktail party the second
evening will be hosted by the Pepsi-Cola
CO.
Meantime, Rhoden scheduled a meeting
with convention committeemen for Thursday
(1) at room 211 of the President hotel at
12:15 to complete final arrangements for the
convention.
Last week the board of directors of KMTA,
in its monthly meeting, voted to hold a panel
discussion on the first day of the convention
on the subject: "What KMTA Can Do to Help
the Exhibitor." The panel will be conducted
by Elmer Bills, Tom Edwards, Homer Strowig,
R. R. Biechele and Dale Danielson, all pastpresidents
of KMTA, with the exception of
Danielson, who is the current president of the
organization.
One outstanding feature of
the convention
will be the scheduled exhibitor talks on various
film companies, in which the speakers
will outline forthcoming product of the film
companies, as to type, previews, subject matter
and methods of selling to the public.
One exhibitor will speak on each film company,
and young Rhoden said that the talks
would bs made with the full cooperation of the
publicity offices of the film companies in both
New York and Hollywood.
Highlight speeches of the convention will be
on Wednesday afternoon when Jack Braunagel,
chief of drive-in operations for Commonwealth,
will discuss applying drive-in exploitation
stunts to indoor theatres. Other
speakers will be Ben Shlyen, publisher and
editor in chief of BOXOFFICE; Herman Levy,
general counsel of TOA, and Gael Sullivan,
executive director of TOA.
Jim Miller Wins Award
For Wedding at Slater
SLATER, MO.—Jim Miller, manager of the
Kiva Theatre, was selected Manager of the
Month in the October issue of Enterprise,
monthly publication of Theatre Enterprises,
Inc. The award was won by Manager Miller
for his promotion of a stage wedding at the
Kiva.
The stunt was said to be one of the most
spectacular theatre promotions yet and the
bulletin said he "carried it through with all
the finesse of master showmanship and
wound up with a terrific business." Miller
is from Auburn, Neb., and received his managership
training under the watchful eye of
Manager Glenn Leonard there. After leaving
Auburn to take on various assistant
managerships, he was finally sent to Slater,
where he has been setting management records.
Nerlien & Co., one of the largest distributors
in Norway, is the only private importer
of U.S. 16mm educational films.
Northwest Theatres, Inc.
Opens Dakota in Bismarck
BISMARCK, N. D.—October 12 was set for
the grand opening of the Dakota Theatre here
and the 1,100-seat house was lighted for the
state premiere of "St. Benny the Dip." The
new house offers air conditioning, hearing
aids and other comforts and the color scheme
followed throughout the building is rose "and
yellow. The theatre is also equipped for
stage shows.
The Dakota is a unit of Northwest Theatres,
Inc., of which Urban L. Anderson, Minneapolis,
is district manager. The circuit also
operates all theatres in Valley City and a
house at Lewistown, Mont.
Airer for Bennie Berger;
Green Unit to Pappas
MINNEAPOLIS — Bennie Berger, whose
present circuit comprises 14 conventional theatres
and who also owns several houses under
lease to the Minnesota Amusement Co.,
will enter the ozoner field next spring with
the construction of a 370-car drive-in at
Fergus Palls, Minn.
At the same time, Ralph Green and associates,
local conventional and drive-in theatre
circuit owners, are selling one of their airers,
the Racine, Wis., drive-in, to the Pappas
chain.
Fred Hoffman to Laramie
McCOOK, NEB.—Fred Hoffman has left
for Laramie, Wyo., to assume new duties as
assistant manager of the Fox Theatre there.
Mrs. Hoffman and their son will remain here
until after the first of the year. Fred has
been associated with Fox theatres here for the
past year and has also been commanding
officer of the McCook Civil Air patrol.
Showman's Mother Visits
MANHATTAN, KAS.—Mrs. D. J. Lightner
of Jefferson City, mother of Douglas Lightner,
Wareham Theatre manager, spent several
days here with her son while his wife was in
a Topeka hospital recovering from an attack
of polio.
Lauds Chas. Skouras
At Theatre Opening
SIDNEY, NEB.—The New Fox Theatre
opened here with bursting bombs, bands
playing and searchlights raking the skies. The
unveiling of the 1,000-seat theatre started a
three-day city celebration. Sidney, seat of
a booming oil field, also was going allout in
observance of Oil Progre.ss week and banners
waved throughout the town in honor of the
two industries.
Rex Allen was the top personal attraction.
Theatre officials present were headed by
Frank H. Ricketson jr., president of Fox Intermountain.
"Meet Me After the Show"
was the screen attraction.
Jack Lowe, editor of the Sidney Telegraph
and a former industry man himself, devoted
eight pages to the new theatre in a special
section. He lauded Charles P. Skouras, once
Lowe's boss and now president of Fox West
Coast Theatres and National Theatres Amusement
Co.
"He taught me the most valuable of all
lessons," said Lowe editorially. "That is, that
it's a waste of time looking backward. It's
the forward look
that counts.
"The New Fox Theatre 'is a milestone in
the growth of the community and an expression
of faith by a multimillion dollar company
which, by its investment, has signified its
intention of remaining an important part of
our business life for many years."
Doris Day's Omaha Fans
Hitch Wagons to Star
OMAHA—Fans jamming around Doris Day
at her personal appearance at record departments
in Omaha stores resembled bargain day
sales hunters. The singer w'as in town for the
Music Operators of America convention.
Even Miss Day's husband Marty Melcher got
into the act. Everyone wanted his autograph,
too. When he asked one small fan why, he
got this reply:
I
"I saw everybody getting your autograph so
figured you must be somebody important."
STAR IN TWIN CITIES—Film star John Derek met Minnesota exhibitors recently
upon his visit to the Twin cities to make personal appearances on the stages of the
Orpheum theatres in both Minneapolis and St. Paul. Shown with the actor at left,
left to right: Hy Chapman, Columbia manager in Minneapolis; Fred Schnee, Hollywood
Theatre, Litchfield, Minn.; Derek; Dick Toilette, booker and buyer for Northwest
Theatre Service; Jimmy Zien, buyer for S. E. Heller circuit, and B. C. Marcus,
district manager for Columbia. At right: Bob Whelan, manager, Orpheum, Minneapolis;
Derek, and Eddie Ruben, head of the Ruben circuit.
BOXOFFICE :
: October 27, 1951 MW 55

. . . The
. .
. . The
Around the Midwest
TV^elvin Blackledge, manager of the Frontier vacation until December 15. Jack Gross of
Drive-In at East Atchison, Kas., has announced
a new policy which will permit the Rogers said he planned to get in a lot of
Wichita will be in charge during his absence.
driver of any car to attend free if they clip fishing in a lot of places . . . "Miss Pittsburg
the advertisement from the paper each day Jaycee" was chosen on the stage of the Midland
Theatre in a tieup arranged by Tom
and present it to the cashier. "This is being
done as an inducement to the public to attract
new patrons and to reward regular pa-
Manager G. L. Nichols of the Regent in Well-
Steele, manager of the Kansas town . . .
trons for their fine patronage," said Melvin ington, Kas., staged an American Royal Queen
... Ed Henrich, manager of the Towne at contest . . . The Fox Lyons, Star and Lyons
Olathe, Kas., his wife and Bob Parker, manager
of the Trail; Bill Sutherland of KPRS, in Lyons, Kas., and lined up Mayor R. S. Flora.
Drive-In theatres participated in Movietime
and others went to Topeka for a Movietime
meeting . . . Frank Barnes of the Elite at Earl Hilton, manager of Fox theatres in
Crawford. Neb., has put the theatre on its Salina, supervised the Movietime tour in his
winter schedule.
Kansas situation . . . Lloyd W. Morris, division
manager of Commonwealth Theatres in
Grant Roseth, owner of the Rose Theatre at Great Bend, Kas., received a certificate of
Underwood, N. D., has installed Altec-Lansing membership in the "Million-Air club" when
speakers and Magna-Ai-c high intensity lamps he stepped on a Continental Airlines plane
and a new projection machine. Hearing aids recently. Morris bought the first ticket when
were also put in for the deafened. The house Continental opened operations there and has
celebrated its second anniversary October 7 used the line for travel consistently ever since.
first of 12 free shows sponsored by Membership denotes that he has traveled
the merchants of Elma, Iowa, was presented 1,000,000 miles by air . . . Arnold Nordstrom,
at the Dawn Theatre this month. All children
of the community under 15 are invited Neb., closed the ozoner for the season this
owner of the Tekamah Drive-In at Tekamah,
free . . . The Dodge Theatre at Dodge City, month.
Kas., was judged one of the winners of the
best kept business houses during Fire Prevention
week. Cash award of $25 went with W. L. Barritt, O. F. Sullivan, C. C. Murray,
Mrs. T. H. Slothower and T. H. Slothower
jr.,
the honor.
Fox city manager; Harold Gibbons, Frank
Whittam, Al C. McClure and L. J. Kane, all
William H. Wagner, city manager over the Wichita, Kas., showmen, were photographed
Booth and Beldorf theatres for TEI in Independence,
Kas., hosted the Movietime stars in Kansas . Drive-In Theatre at Har-
together by the Beacon in behalf of Movietime
there. "Bill" was a former casting director risonville. Mo., closed for the season and
at the First National studios in Hollywood stated that in spite of the many nights rain
.
Voice of the Theatre sound system has been interfered with the program, the management
installed at the Fessenden Theatre in Fessenden,
N. D., by Manager Gotfred Olson the main . . . The Seneca in
thanked the community for a good season in
.
that
. .
Kansas
Work has begun on the remodeling of the Fix town is also on winter schedule now . . . Ted
Theatre at St. John, Kas. Two rows of seats Irwin, manager of the Royal at Hoisington,
were removed to enlarge the lobby shop to Kas., talked at a school assembly recently.
that extent and a new brick-red colored sidewalk
put down. The step up from the .side-
to be presented a football player for out-
He offered the school a beautiful new trophy
walk was replaced by a ramp.
standing performance at season's end, and a
general student ticket costing $1 which entitles
students to a 40-cent admission when
Bud Sommers of the Durwood theatres at
Leavenworth, Kas., reopened the Orpheum used and shown. In return, Irwin asked only
Theatre recently after recarpeting and refurbishing.
It also got new sound and screen tre property.
that students do not purposely damage thea-
and is presenting first run product.
Still in Leavenworth, Beverly Miller has reopened
the Bev
Commonwealth
Theatre for the
Opens
fall season.
First runs are also featured here, with continuous
shows evenings and weekend matinees SUPERIOR, NEB.—Finishing touches were
Crest at Superior, Neb.
. . . Carl P. Rogers, manager of the Brown- rushed on the ultramodern Crest Theatre for
Grand Theatre at Concordia, Kas., will be on
its opening October 17. The $125,000 structure
is distinctive in its second story clubroom,
which is available for meetings and
.social events. Also included is a soundproof,
glass-fronted room in which social parties
may view the picture in privacy.
BOOK IT NOW!!!
lV
The new Crest is a unit of the Commonwealth
WAHOO is ^h^ world's most thrilfing
screen game. Now being used
Theatres circuit and is managed by
Ray Watkins.
successFully by hundreds oF indoor
and outdoor theatres all over America. Theatreman to Tourist Council
Send for complete details. Be sure MANHATTAN, KAS.—Dave Dallas, TEI
city
and give seating
manager,
or
has
car capacity.
been appointed to the
tourist promotion council of the Kansas State
Chamber of Commerce by C. C. Kilker,
Hollywood
manager
of the local chamber. The council will
Amusement Co.
831 S. Wabash Avenue, Chicago" 5, III. execute a program of exploitation and advertising
to attract tourist dollars to the state.
Movietime Drive Pace
Continues Strong
KANSAS CITY—The Movietime U.S.A
campaign in Kansas and western Missour
maintained its pace this week as exhibitor;
continued to report tremendous public reaction
from the film personality tours ant
from the general Movietime drive.
Renewed interest in the theatre was being
felt throughout the territory as local newspapers
carried additional stories and photographs
about Movietime and as exhibiton
continued bannering theatres, theatre ads
and the screens with signs, slugs and trailers
proclaiming "It's Movietime U.S.A."
Harold Lyon, executive director of the
Paramount Theatre here, and Russell Borg.
branch manager for Warner Bros., said this
week that exhibitors throughout the territory
are continuing their efforts in behalf of
Movietime and are almost without exception,
digging into their bags of showmanship tricks
to come up with new ideas and new gags to
emphasize the Movietime campaign on the
local
level.
Meanwhile, Lyon and Borg said, they have
been assured by Hollywood representatives
that additional star tours are being planned,
probably for some time next year.
The Motion Picture Ass'n public relations
shorts, released over a period of the last few
years, are being rereleased to exhibitors and
can be purchased for $100 for the series of 12.
The series is titled, "The Movies and You."
In other activities, three midwestern men
were picked as regional members of the Theatre
Owners of America's eight representatives
to the executive board of the council of
Motion Picture Organizations. They are
Elmer Rhoden sr., president of Fox Midwest
Theatres here; Tom Edwards, Farmington,
Mo., theatreman, and Myron Blank, Des
Moines showman.
Lou Heal and Wife 111;
Exhibitor at Fullerton
FULLERTON, NEB.—Lou Heal, owner of
the Royal and veteran exhibitor of this area,
is seriously ill in the hospital here. Mrs.
Heal also is ill.
Mons Thompson, exhibitor at nearby St.
Paul, is looking after Heal's theatre during
his illness. Heal recently was in Omaha to
arrange a set of bookings.
Boys Admit Theatre Thefts
DENISON, IOWA—Three boys— 11, 12 and
i
13 years of age—have admitted thefts at the I
Iowa Theatre here and have been remanded
to the juvenile court. One of the boys was
caught inside the theatre at 6:30 a. m. He
i
admitted he had entered the house "eight or I
nine times," getting in through a window
I
near the boiler room. The boy said he had
taken about $2 from the cash register each
time, and sometimes had helped himself to
money and candy from the candy case. He
implicated the two others.
New Owners at Murdock
MURDOCK, MINN.—Hatling & Rustad
have acquired the Lee Theatre here. Lester
Egerstrom is the former owner.
^>
56
BOXOFFICE :
: October 27, 1951
I

. . . Jimmy
. . William
L. J. Kimbriel Wins
Top RCA Honors
KANSAS CITY—L. J. Kimbriel, manager of
the Missouri Theatre Supply Co. here, returned
last week from
the west coast meetings
of TESMA and
an RCA dealers meeting,
elated that he was
the only RCA dealer
to be singled out by
the company for high
honors.
Kimbriel received
special awards and
high praise from RCA
for his outstanding
sales in RCA seats,
Kimbriel sound equipment and
drive-in theatre equipment. He led all other
dealers in the nation in those fields, and he
was the only dealer to be so honored at the
convention.
Jack O'Brien, sales manager of the theatre
equipment and theatre television divisions
of RCA in Camden, N. J., gave Kimbriel special
awards including a radio, gold cuff links
and tie clasp and other personal gifts.
Kimbriel has been in the Kansas City Missouri
Theatre Supply office for about ten
years, according to Don Davis, division manager
of
the RCA theatre division here.
Martin and Lewis Agree
To Minneapolis Date
MINNEAPOLIS—Dean Martin and Jerry
Lewis have agreed to head a Radio City stage
show late in November in partial amends for
their Uth hour cancellation of the Radio
City August date. The deal is satisfactory to
the Minnesota Amusement Co., according to
Harry B. French, president. Long negotiations
between attorneys for both sides finally
brought the matter to a head.
When Martin and Lewis were set for last
August, Radio City advertised and publicized
the show for more than a month. French received
notice only three days before it was
supposed to open that the comedians had decided
to terminate their personal appearance
tour in Chicago immediately and wouldn't
come to Minneapolis. The reason given was
that Lewis' health necessitated his return
to Hollywood at once.
Fire Destroys Norborne
CARROLLTON, MO.—The Norborne Theatre
was destroyed by a fire earlier this month
that swept through the building between midnight
and 12:30. The Norborne fire department
extinguished the blaze but damage to
the West Second street structure was estimated
to run into the thousands of dollars by
Elvyn Campbell and his son George, who own
and have operated the theatre for the past
two years. Contents were partially covered
by insurance. The fire is believed to have
started from defective wiring and was confined
to the south end of the building but the
remainder of the interior was a complete loss
due to the smoke and intense heat. The
screen as well as the stage was destroyed completely.
Gretchen Hale, widow of the late Alan
Hale, has been assigned a character role in
Paramount's "This Is Dynamite."
SHOVVM.VN VISITS STUDIO—Ralph
Goldberg, operator of a circuit in the
Omaha territory, dropped in at the Paramount
studio in Hollywood during a
southern California holiday. Here the
theatreman is shown with his wife. Dean
Martin and Mrs. Beth VVofford, a friend of
the Goldbergs.
NCA Sends Group of 18
To Allied's Convention
MINNEAPOLIS—One of the largest North
Central Allied delegations ever to attend an
Allied States convention from this area departed
for New York this week prepared to
ask the parent body to demand a showdown
in the matter of alleged consent decree violations,
including improper handling of competitive
bids. It also will press for the elimination
of most percentage films, espscially
in the smaller and subsequent run situations,
and for a paring down of present "unconscionable"
rental demands.
One of the delegates is Bennie Berger, representative
on the board of directors and a
longtime NCA president, who will ask Allied
States to divorce itself from COMPO and to
quit Movietime U.S.A. unless distributor treatment
of the independent exhibitor "takes an
immediate sharp turn for the better."
The local delegation was headed by Ted
Mann and S. D. Kane, NCA president and executive
counsel, respectively. It numbered 18,
including George Granstrom, Charlie Rubenstein,
Paul Mans, Sim Heller, George Gould,
Al Lee, Berger, Sidney Volk and Jack Heywood
among others.
Two Shows for Chest
DES MOINES—Manager J. M. Cappel of
the Town Theatre in the Fort Des Moines
housing project, turned over all the receipts
from his Friday and Saturday night showings
to the Community Chest drive.
Gridders Guests at 'Boy'
MANHATTAN, KAS.—As added exploitation
for "That's My Boy," TEI City Manager Dave
Dallas invited all members of the Kansas
State football team and the coaching staff
to be his guests on the opening night of the
comedy at the Campus Theatre.
MINNEAPOLIS
pddie Ruben, local channian for Movietime
U.S.A., is resting in Florida following
.strenuous Movietime work. Future plans are
being held in abeyance pending his return
Nederlander, manager of the
Lyceum, legitimate roadshow house that plays
occasional pictures, was in New York in quest
of more attractions. "Tales of Hoffmann"
just finished a three-week roadshow run at
the Lyceum and the reissued "Fantasia" Ls
booked for after the first of the year . . .
M. A. Levy, 20th-Fox district manager, visited
the St. Louis exchange.
Louis Orlove, MGM exploiteer, paid his
first visit here in six weeks after piloting the
Wisconsin Hollywood Movietime U.S.A. unit
about the state . . . Mr. and Mrs. Art Johnson,
Galesville, Wis., exhibitors, were Filmrow
visitors . . . L. E. Goldhammer, Monogram
western sales manager, came in from
Republic's "Adventures of
New York . . .
Captain Fabian" went into the Minnesota
. . .
Amusement Co. loop A-house, the State
Northwest Variety Club had a big turnout for
its homecoming night dance the evening of
the Minnesota-Nebraska homecoming football
game.
George Engelking, Paramount booker, is
a father for the sixth time. It's a girl—the
Engelkings' fifth . . . Vincent Callahan, MGM
home office auditor, was a visitor . . . John
K. Sherman, Minneapolis Star and Tribune
film editor and critic, who rarely reviews
a film, did so for "The River," which opens
a roadshow engagement at the World here.
As a result, the picture had two reviews in
the Minneapolis Tribune last Sunday, the
other being written by Bob Murphy, the
paper's regular film editor and critic. Both
Sherman and Murphy tossed raves at the picture.
Ben Friedman, circuit owner, is receiving
congratulations for the fine job done on his
Broadway Theatre at Albert Lea, Minn. Approximately
$50,000 was spent to remodel the
house and another $25,000 for new seats and
equipment, including a new Walker large
plastic screen. It is the A-house in Albert
Lea. A gala four-day celebration was staged
with the theatre's reopening.
Changes at the Paramount exchange find
Bert Zats moved back from the contract to
the booking department; Frank Campo advanced
from shipper to trainee booker, and
Bob Anderson an addition to the shipping
group . J. Heineman, United Artists
distribution vice-president, was a visitor
. . . Pi-ojectionists have been requested by
the Northwest Variety Club to turn copper
drippings to the National Theatre Supply, 56
Glenwood Ave., for the government scrap
drive. This follows the action of National
Production Authority in naming the club to
head the drive here.
An Adolphe Menjou Political Date
MINNEAPOLIS— Minnesota Republicans
are bringing actor Adolphe Menjou here November
2 to help launch their 1952 campaign.
Menjou w:ll speak at a dinner rally
preceding a Republican state convention,
Minnesota's first experiment with such an
affair in an off-campaign year.
BOXOFFICE :
: October 27, 1951
57

KANSAS CITY
13ube Melcher, head of Poppers Supply, returned
home from the hospital last weekend
after a checkup, and was back at work
this week . . . The Filmrow friends of Howard
Ross, booker for Monogram who has been
transferred to Denver, gave a barbecue luncheon
in the Kansas-Missouri Theatre Ass'n
office Monday (22). Rosedale Barbecue
catered for the lunch and many Filmrow
friends, including those from Allied Independent
Theatre Owners, were in attendance.
. . .
. . William Porter, auditor
Ralph R. Winship, exhibitor at Phillipsburg,
Kas., returned home after a checkup at
the University of Kansas hospital here. He
was on Filmrow Friday and returned to
Phillipsburg on Saturday Bob Carney,
Monogram salesman, took his vacation to
attend the national American Legion convention
in Miami .
COMPLETE THEATRE EQUIPMENT
400 Seats, Carpet, RCA sound, Simplex
Projection, low lamps $3,500
Contact
COMMONWEALTH AMUSEMENT CORP.
215 W. 18th St., Kansas City, Mo.
or RAY WATKINS of Crest Theatre, Superior.Neb
for Monogram, left last Saturday after several
days working in the local branch.
Woody Latimer, head of L&L Popcorn Co.,
spent a few days last week helping out at
the American Royal. He acted as checker and
timer for the horse shows . . . Harry Gaffney,
head of Dixie Films, now is able to return
to the office for about one hour each day
after a lengthy siege of illness . . Bill Feld,
.
head of Triangle Films, returned from a tour
of the territory.
Nina Bridges, secretary at United Film Co.,
went to Joplin last weekend to visit her
sister-in-law. Walter Lambader, head of
United, said he was substituting for his secretary
on Friday . . . C. H. Badger, head of
Stebbins Theatre Supply Co., went to Wichita
last weekend to visit his daughter, Phyllis,
and his young grandson. Badger goes to
Wichita frequently to see the young grandson,
of whom he is very proud.
Homer Strowig of Abilene was on the Row
last Friday . . . Duke Clark, Paramount southcentral
division manager, came in Monday
and Tuesday from his office in Dallas for
confabs with Branch Manager Harry Hamburg
and the local staff . . . E. C. Wiley, RCA
Service engineer from Cape Girardeau, Mo.,
was in last weekend to see RCA Service Division
Manager E. D. Van Duyne.
THEATRE MARQUEES
Attraction
Boards
Vertical Signs Neon Signs
UNITED NEON COMPANY
4607 Proscect, Kansas City, Mo., Phone AR. 8208
Jh yo44A Stlivia Suuyt /S99
STEBBINS THEATRE Equipment Co.
)80

On-Again, Off-Again
Ozoner Is On Again
PAOLA, KAS.—Work finally started In
earnest on the off-again, on-again drive-in
located midway between here and Osawatomie
on US 169. At last reports in BOX-
OFFICE, construction was off until spring
but it now develops that the screen tower
and projection booth are nearing completion
and grading of the grounds was to start
about mid-October, according to W. F. Hauber,
manager of the Osawa and Kansan
theatre in Osawatomie.
Poles for the screen tower were set and
concrete poured in late September on the
location near the Plum Creek schoolhouse
corner. If weather permits, the surface is
to be rocked immediately. The entrance to
ihe airer from either direction is the old
route of 169 and the site is on the ground
between the old and new highway routing.
It is probable the fence will be constructed
this fall so that everything will be ready for
a grand opening early in the spring by Theatre
Enterprises, Inc.
If the weather is pleasant during late October
and in November, it is possible there
will be a few showings yet this fall at the
new TEI theatre, it was said.
M. A. Lightman jr. Confers
With Jack Braunagel
KANSAS CITY—M. A. Lightman jr.
of the
Malco Theatres circuit, Memphis, Tenn., operator
of 56 theatres in southeastern states,
was in Kansas City early this week to visit
with Jack Braunagel, supervisor of drive-ins
for Commonwealth Theatres.
Lightman and Braunagel toured Commonwealth
drive-in installations in this area and
discussed operations of the open-air theatres.
Lightman only last week was elected president
of the Tristates Theatre Owners Ass'n,
affiliate of Theatre Owners of America,
at the regional organization's joint meeting
with the Allied affiliate in Memphis. Previously,
he had been secretary-treasurer of the
Tristates group. He succeeded K. K. King
of Searcy, Ark., as president.
Leonard Wood to Chariton
CHARITON, IOWA — Leonard Wood of
Burlington has been named manager of the
Ritz Theatre. He replaces Floyd Lewis,
temporary manager since the transfer of Paul
Scholer to Oelwein. Wood is a veteran Central
States Theatre Corp. employe.
TEI Managers Conier
MANHATTAN, KAS.—The first
of a series
of managers meetings was held here last week
by TEI District Manager Ed Kidwell. Among
those attending were Chet Posey, Beloit;
Francis Wright, Junction City; Max Thomas,
Osage City, and Dave Dallas, local manager.
CDCHT MPKDM
STAGE
lUIILMI
EQUIPMENT COMPANY
IILdlLIIIII.
FVERYTHINC FOB THE STACt •
BOX OFFICE • 1334 Grand
DES MOINES
pdward E. Gruenberg is the new sale.sman
at Columbia replacing Ted Mendenhall
who resigned. Gruenberg was formerly on
the Row, both at Columbia and RKO, but
more recently has been in business for hlm.self
. . . Joy Canady, secretary to Dale MacFarland
at Tri-States, was married to Theodore
E. Foster. Margaret Niemann, also of Tri-
States, was maid of honor. After a motor
trip to the Smoky mountains and Washington,
D. C, the couple will live in Moline,
111., where the bridegroom is a sales engineer
with the United Cork Co. Jean Wall has
taken over Joy's duties at Tri-States.
Marilyn Gibson, NSS, spent the weekend
in Omaha, and Clifford Bayles, Norma Norman
and Betty Hemstock, all of NSS,
traveled to Iowa City for the University of
Iowa homecoming celebration . . . Mable
Magnusson, Lou Levy's secretary at U-I,
gave her daughter Barbara Bumgarner,
former U-I secretary, a stork shower . . .
Also showered last week was Jadie Johnston,
Tri-States booking department, who will be
married in November. The Tri and Central
States girls had a dinner, shower and screening
for Jadie.
Several lowans were among those who left
during the week for the National Allied convention
in New York City; namely. Bob Pridley.
Lake City; Mr. and Mrs. Vic Shipwright,
Osceola; Mr. and Mrs. Frank Shipley, Lennox;
Leo Wolcott, Eldora, and Charles Niles,
Anamosa.
Mr. and Mrs. A. H. Blank are spending two
weeks in Hot Springs, Ark. . . .
Complimentary
remarks are still being heard around
the state about the recent tour of Hollywood
stars. Probably most popular was Iowa-born
Macdonald Carey who impressed old friends
and new with his sincerity, personahty and
good looks. In Waterloo, he was greeted by
DON'T WAIT
Mrs. Elmer Cohn who reminded him that
she played opposite him in his first high
school play in Sioux City. He remembered
her and they had a brief visit. A Waterloo
newspaper reporter commented that "if all
the Hollywood stars were as congenial and
candid as Macdonald Carey much ol the unfavorable
publicity might be avoided."
In Winterset, the touring group was entertained
by Mr. and Mrs. D. C. Kennedy, owners
of the Iowa Theatre, Mr. and Mrs. Marion
Hesselink. Don Wilhite and Mr. and Mrs.
Ken Weldon.
Improve St. Joseph Rialto
After Quarter Century
ST. JOSEPH, MO.—The Rialto Theatre,
which was built about 25 years ago, has been
remodeled extensively and Manager Patrick
Silverio expected improvements to be completed
by October 15. A first run attraction
was booked for that date. The theatre was
not closed during the renovation.
Upper portions of the interior walls were
painted apple green, with the lower part
trimmed in isinglass green. The ceiling was
coated oyster white. New projection equipment
and a new screen drop, 18x22, were
added. Silverio reports the screen will be
the largest in a St. Joseph motion picture
theatre. Present seats were replaced by 832
theatre-style chairs with harmonizing green
upholstery. About 450 of the old seats were
moved from the Rialto at 239 Illinois avenue
to the King Theatre at 6115 King Hill avenue,
where they will be used. Sections of the
Rialto's side interior walls, measuring about
100 feet from the entrance, were reinforced
with acoustic plaster, and new neon tubes
were set in the marquee. All-glass doors were
installed in the lobby.
Till Your Projector Breaks Down.
Have It Overhauled Now in Our Modern
Repair
Shop.
We Supply Loan Equipment Free of Charge,
DES MOINES THEATRE SUPPLY CO.
1121-23 High St. Des Moines, Iowa
BOXOFFICE :
: October 27, 1951
59

. . . Frank
. . Dod
. . Doris
——
—
OMAHA
Catherine Erstad has joined the RKO staff
as booker's stenographer. Both her husband
and the husband of biller Donna Carpenter
are stationed at Offutt air force base
near here . . . Max Rosenblatt, RKO manager,
visited Sioux City and Onawa, Iowa,
with salesman Paul Back ... J. J. Sparks,
former Omahan called to service while with
RKO in Des Moines, was back on furlough
from Camp Carson, Colo.
Adolph Rozanek, owner of the Times at
Crete who teacher in high school during winter
months at Cicero, 111., was a visitor at
the Theatre Booking Service office . . . Milton
Swift, head of the WB shipping department,
and Peggy Bragg, Warner inspector,
both celebrated birthday anniversaries . . .
Tino Salerno of MGM was given a cake and
a pair of gloves by the staff on her birthday
McCormick, MGM booker, attended
the Minnesota-Nebraska football game at
Minneapolis.
, . .
Jack Jorgens, MGM salesman, his wife and
son Jackson were weekend guests at Kansas
City of the William Gaddonis. Gaddoni
was former branch manager at Omaha, now
heads the Kansas City MGM office . . . Jake
Lankhorst died at Hawarden, Iowa, where his
brother, Harry J., operates the theatre
Bill Barker, partner in the Mort Ives Booking
Service, returned from western Nebraska
and got his woolens out of mothballs after
running into a snowstorm in the Ainsworth
area.
Mrs. Mary Black, mother of RKO salesman
Paul Black, is in St. Joseph's hospital
with fractured ribs and bruises suffered in
a pedestrian-truck accident on the west edge
of town . . . The mother of Regina Molseed,
20th-Fox office manager, fell and broke her
hip . Kosuit, Bernice Tomasiewicz
and Ceil Wolbach, all of MGM, attended the
Ak-Sar-Ben coronation.
Lucille Sorenson, MGM branch managers
secretary, will take the second week of her
vacation in November hunting pheasants
with her husband in southern Nebraska . . .
Rich Wilson, MGM salesman who accompanied
the Hollywood star caravan on the
Movietime U.S.A. junket, still is awed by the
number of autograph hunters who besieged
him on the trip . Day visited the
Warner staff while in Omaha for a Columbia
records appearance . . . Johnny Jones,
MGM booker, has learned that the price of
parking in downtown alleys is a traffic violation
ticket.
Mrs. Don McLucas, wife of the United
Artists manager, made the World-Herald
picture page in a layout of winter preparations.
Mrs. McLucas was snapped digging up
begonia bulbs . . . George Hollander, maninaSPECIAL
TRAILER HURRTr
1st
l327S.Wabath
Chidage, lllinoit
sH-H-iristsi
^ M \0^(\\\MU J
FILMACK
630 NiRth Ave.
New York, N.Y.
ager of the State and a Goldberg Enterprises
employe of 17 years, is vacationing and Ben
Magzamin of the Dundee is filling in during
his absence . . . Eddie Horton, former assistant
manager of the State, is now manager
of the Military, replacing Gaylord Vermoss.
Sand Hills lakes and Nebraska rivers drew
many exhibitors last week but a goodly number
made a visit to Pilmrow. Included were
Burley Chamberlain, Winnebago; Bert Beams,
Sutton; Mr. and Mrs. Waldo Waybill, North
Bend; Mrs. Hans Bohnker, Charter Oak,
Iowa; Mrs. Arch Conklin, Griswold, Iowa;
Arnold Johnson, Onawa, Iowa; Cliff Shearon,
Genoa; Ralph Martin, Moorhead, Iowa; Frank
Good, Red Oak, Iowa; Tony Polonka, Shelby;
Mel Kruse, Pierce; Mr. and Mrs. Arthur
Goodwater, Madi.son; Art Sunde, Papillion;
Abe Sadoff and Bob Kruger, Sioux City, Iowa;
Mons Thompson, St. Paul, and D. T. Campbell,
Central City.
Music Operators Discuss
Their OPS Troubles, Too
OMAHA—One of the principal moves of the
six-state convention of the Music Operators
of America here was to separate the music
operators from other coin-machine operators.
The music men want only music machines.
Sid Levine of New York, general counsel for
the music operators, said juke boxes are now
at their height in Israel, Venezuela, Puerto
Rico and many other countries. George Miller,
national president, said juke box operators are
having OPS troubles, too. Until it unfreezes
the cost of playing the boxes, the operators
can get only five cents per record. He said
even those which had gone to ten cents had
been ordered to drop back to a nickel.
Methods of dropping controls was one of
the top subjects of the meeting. More than
1,000 persons viewed the showing of new
machines at the Paxton hotel. The convention
included representatives from Nebraska,
Iowa, Minnesota, Wisconsin and North and
South Dakota.
Businessmen Join to Give
Theatre to Comstock, Neb.
COMSTOCK, NEB.—Plans were made to
start a motion picture theatre here at a
recent meeting of the Businessmen's club in
the Petet cafe. The move will go forward
within the next few weeks. M. F. Henderson
consented to run the theatre but, before the
house is opened again, it was decided to make
the necessary repairs and a small amount
of rebuilding and redecorating.
The present equipment in the theatre belongs
to Charles Brown and this will either
be purchased or other equipment installed in
the building after it has undergone minor
remodeling. Henderson is said to have had
a wide experience in operating theatres and
he assured Comstock of good shows while he
is at the helm.
New Operation at Revillo
'Place
REVILLO, S. D.— E. Warren Washburn has
taken over the operation of the Auditorium
Theatre here.
in Sun' Leads
Strong Omaha List
OMAHA — "A Place in the Sun" at the Paramount
led a strong list of offerings. "Fabiola"
at the Omaha had a disappointing 95 mark.
John Derek's appearances at the Brandeis
and about town and several stories in the
press plus a picture in an ancient auto
marked the opening of "Saturday's Hero."
The results were a HO week.
(Average Is 100)
Omaha—Fobiolo (UA); The Sun Sets at Dawn
(UA) 110
Orpheum—The Day the Earth Stood Still (20th-
Fox); Bandit Queen (LP) _ _105
Paramount A Place in the Sun (Para) 120
RKO Brandeis—Saturday's Hero (Col); The Lady
and the Bandit (Col) _ 110
State The Golden Horde (U-I); Kentucky lubilee
(LP), 2nd wk _ 100
Town—Devils in the Flesh (Lux); Isle oi Sinners
(Lux); Gold Strike (UA) 100
'Carnival' Scores
160 in Kansas City
KANSAS CITY—Aftermath of the American
Royal and the introduction of the new
legitimate theatre season made its weight
felt along the local first run rialto. Best
gross of the week was held by Loew's Midland,
where "Texas Carnival" scored 160 per
cent. "The Desert Fox" bowed into the fourhouse
Fox Midwest lineup to score 125 in a
pleasing week. Others were average or above.
Esquire, Uptown, Fairway and Granada — The
Desert Fox (20th-Fox); Pride of Maryland
(Mono), at Esauire and Granada only 125
Kimo Tales of Hoffmann (Lopert), 5th wk 150
Midland—Texas Carnival (MGM); The Strip
(MGM) 160
Missouri Fainting the Clouds With Sunshine
(WB); Jungle Manhunt (Col) _ 110
Paramount A Place in the Sun (Para), 2nd wk 105
Tower—People Will Talk (20th-Fox), 2nd d, t. wk.,
plus vaudeville „ _._ 100
Vogue Faust and the Devil (Col) 120
Twin City Newcomers Good;
'People' Heads for Third
MINNEAPOLIS — Such newcomers as
"Painting the Clouds With Sunshine," "The
Mob" and "No Highway in the Sky" got some
boxoffice attention. Holdovers were "The
Day the Earth Stood Still," in its third week,
and "People Will Talk" and "Saturday's
Hero," in their seconds. "People" continued to
show vitality and remained for a third week.
Century—People Will Talk (20th-Fox), 2nd wk 110
Gopher—The Day the Earth Stood Still (20th-Fox).
3rd wk 85
Lyric—Sunny Side of the Street (Col); The Big
Gu-iher (Col) 90
Pix—Saturday's Hero (Col), 2nd wk 90
Radio City Painting the Clouds With Sunshine
(WB) 100
RKO Orpheum—The Mob (Col) 100
RKO Pan—Drums in the Deep South (RKO);
lungle Manhunt (Col) „ 90
Slate—No Highv»ay in the Sky (20th-Fox) 90
World The Dancing Years (Mono) 85
Burglar Calls Twice
COUNCIL BLUFFS, IOWA—A burglar who
may have made certain his work would be an
"inside job" by staying until every one else
had gone home, ransacked the Council Bluffs
Drive-in's coin machines. The dial was
knocked off the safe but attempts to open it
failed. The theatre lost $500 to a yegg several
months ago. This time vending machine coin
boxes were smashed open and an undetermined
amount of cash and loot taken.
Improvements at Tabor
TABOR, IOWA—A new beaded screen has
been installed at the Isis Theatre. Also new
at Max Shoemaker's theatre are new projection
lenses and a new automatic oil furnace.
i
60 BOXOFFICE :
: October 27, 1951

I
ply
i
rock
i
effective
were
i
river
. deposits
which
Underlying
Kaycee MPA lo Help
United Fund Drive
KANSAS CITY—For the first time in the
history of the industry in Kansas City, an organization
of motion picture executives has
taken over the obligation of soliciting funds
for this city's annual charity drive— this year
named the United Fund appeal instead of the
Community Chest drive.
The Motion Picture Ass'n of Greater Kansas
City, local organization of theatre, distribution
and allied industry executives, has assumed
the responsibility of collecting funds
from theatres, film companies and allied industries,
all to be included in a report of this
new division of the United Fund appeal.
Senn Lawler, secretary of the MPA here,
said this week that heretofore, gifts from the
motion picture industry to the annual big
charity drive had been lost in final reports.
"We feel." Lawler said, "that we are big
enough industry to handle our part of the
campaign and that we should get full credit
for our part in the United Appeal drive."
Organizational setup for the motion picture
industry division of the United Fund appeal
will be announced later, Lawler said.
Golden Triangle Supply
Of Water Is Limited
From Mideast Edition
PITTSBURGH—The Pennsylvania department
of internal affairs has put out word
that there is a limit to the supply of cold
water under the Golden Triangle used to
air condition Pittsburgh's downtown buildings
during the season of hot weather and
the limit is being approached. The report
sounds no alarm but makes a factual presentation
that the city would do well to look
to the conservation of its valuable water resource.
The booklet is "Air Conditioning and
Ground Water in Pittsburgh," by D. W. Van
Tuyl of Harrisburg, hydraulic engineer of
the U.S. Geological Survey.
the Golden Triangle at 50 to
'
"SalE,
Mm 70 feet are sand and gravel deposits that
'
!
I
IM'^ washed into the Allegheny and Ohio
idn
valleys during the glacial epoch. These
'**"'
nit
—
are a reservoir of cold pure *ater
is being pumped out during the summer
months at the rate of 10,000,000 gallons a
snib day. At that rate, it is pointed out, the sup-
-—-
would be exhausted in 50 to 80 days if it
kT were not replenished. A natural, underground
-f-^
wall of the preglacial valley is an
barrier against infiltration of water
from beyond.
The Stanley Theatre was the first Pittsburgh
building to tap this underground
source for air conditioning. Since the pioneer
installation in 1927, 32 downtown structures
have installed this type of cooling. Pumpage
for other uses has nearly doubled in volume.
Modern paving these days prevents rain water
from naturally replenishing the supply.
Another
man-made barrier against natural replenishment
is the 3,750-foot wall the city
built along the Allegheny. It has reduced
the flow of river water Into the reservoir by
about half.
Only the wintertime decline in pumping
gives the underground reservoir a chance to
refill and, were it not so, the valuable water
supply would already be inadequate, 'Van
Tuyl warned.
A Movietime
Feat
Al Myrick, manager of the State Theatre
at Lake Park in northwest Iowa, was left
holding the bag when a scheduled appearance
by a Movietime star unit was canceled. The
Lake Park Chamber of Commerce planned
a big time, sparked by the stars and six
consolidated high schools and queens participating.
But Myrick does not give up easily,
and thanks to him, the town of 1,000 had its
stars and "was thrilled beyond words." By
long distance phone calls and driving personally
to Mitchell, S. D., Myrick succeeded
in getting Smiley Burnette and Gene Autry's
Champion and Little Champion steeds in
Lake Park on the scheduled day. Above photo
shows Burnette with the .six high school
queens, and below, Myrick astride Champion.
There are now 15 motion picture theatres
operating in Jordan. Four others are in the
process of construction.
Neligh to Be Smallest
Neb. Town With Ozoner
NKLIOH, NEB.— Walter B. Bradley, manauci
ol the New Moon Theatre, announced
this month that Neligh would have a 400-
car drive-in this coming summer. Plans for
the ozoner were contained in a letter to
Ivan Monnette from Manager Bradley, who
was en route east for a visit. The Bradleys
left for New York City and plans for the
project apparently were made in Omaha.
Monnette is managing the New Moon during
Bradley's vacation.
Bradley did not reveal the location for
the proposed theatre but .said work should
get under way about the middle of October
or a little later. The Ballantyne company
of Omaha will construct the airer. At the
present time, the nearest outdoor theatre is
in Norfolk, although O'Neill will also have a
drive-in next summer, it was announced some
time ago. Neligh will be the smallest town in
the state to have a drive-in but Bradley's letter
promised that it would be a de luxe situation.
Hillsboro Situation Sold
By Dickinson to Wiseman
HILLSBORO, KAS.—A deal was closed
earlier this month in which T. W. Wiseman
of San Angelo, Tex., purchased the Avon
Theatre here from the Dickinson Operating
Co., of Mission, Kas. The circuit has owned
and operated the situation at different intervals
for the past several years. Wiseman
was born and reared in Topeka, graduated
from Washburn and moved to Texas, where
he has been engaged in a cola bottling business
for ten years. He recently sold out and
decided to return to Kansas.
Wiseman bought the building and equipment
and has already been busy doing some
remodeling, decorating and painting in preparation
for the reopening with "Comin' Round
the Mountain." As a policy. Wiseman said
he expected to play all product first run in
the future. The showman is a veteran of the
last war and is a captain in the reserve.
R. P. DeVries Sells Ritz
CORRECTIONVILLE, IOWA—R. P. De-
Vries has sold his Ritz Theatre to Edward
Osipowicz. Theatre Booking Service of Omaha
is handling the booking for the new owner.

y
CA5E STUDY NO. I:
88 Carloads
Here's a photographic equipment manufacturer
with a systematic metal-salvage program.
No more scrap, they said. Yet, after more
careful study, they found 88 carloads of heavy
iron and steel scrap in a 30-day period!
CASE STUDY NO. 2
Metalworking Plant Surprised!
This big fabricator reported all scrap being turned
in. When told needed scrap includes old equipment,
not just "production" scrap, they uncovered
extra tons or iron and steef.
your
for more
Steel!
You, too, may have iron and steel
scrap you don't know about. Almost
any plant has.
That scrap is badly needed to aid
defense. Steel mills may have to let
furnaces grow cold unless they get
more scrap to meet the needs of greatly
expanded capacity.
Remember—we need 3000 carloads
NON-FERROUS SCRAP IS
of scrap a day for steel mills and
foundries— much more than we are
getting now. Every pound counts.
Start joar scrap salvage program tot/ay
by writing for your copy of "Top
Management: Your Program For
Emergency Scrap Recovery", to Advertising
Council, 2 5 W. 45 St., New
York 19,N. Y.
NEEDED, TOO!
This advertisement is a contribution, in the national interest,
by
CASE STUDY NO. 3:
Paper Converter Delivers!
This plant replaced 3000 obsolete machines
with new ones. Held old ones for
occasional spare parts. Changed mind,
scrapped 2800, reduced inventory.
SWAPFY SAYS
TOMORROW
B O X O F F I C
E
62 BOXOrnCE :
: October 27, 1951

i
by
I
other
I
down
I
I
tion
I
i
JACKSONVILLE—Declaring
JNDUSTRY ARBITRATION URGED
AS CHECK TO RACKETEERING'
Distribution, Film Costs
Too High, Nat Williams
Tells Florida TOA
By HARRY HART
the time has
come to "call names and facts about industry
practices that are working hardships on exhibitors,"
Nat M. Williams of Thomasville.
Ga., regional vice-president of the Theatre
Owners of America, charged at the annual
Motion Picture Exhibitors of Florida convenhere
Monday (22), that distribution
charges were far too high.
"It is time some questions are asked by exhibitors,"
he asserted. "They are getting
tired of paying large prices for poor pictures
. . . pictures that sliould never have been
made in the first place."
He cited the 40 per cent asked for "Show
Boat" as a fair rate for a picture "as good as
this is," but that "there was nothing fair
about being asked to pay 70 per cent for
"David and Bathsheba."
PRAISES ONE COMPANY
Williams praised one company which he
said "has fired men who have been guilty of
malpractices against exhibitors," but declared
"other companies have delighted in hiring
such men to harass exhibitors and cause them
to pay out the profits made on good pictures
to keep their doors open by buying sorry
films at exorbitant rates."
Williams contended that voluntary arbitration
of industry disputes is needed to "stop
racketeering in the industry."
Mitchell Wolfson, head of the Wometco
circuit of Miami, who recently was elected
president of the TOA, also said he would like
to see a system of arbitration put into effect.
He emphasized the urgent need for overall
unity in the film industry, first because the
industry is vulnerable to the attacks of every
politician and tax-seeker and adverse legislation
that can be imagined, and second because
unity will bring about voluntary arbitration.
"Arbitration should solve 90 per cent of
the industry's lawsuits and injustices," he
said, "despite the fact that some chiselers still
would use the courts for selfish purposes.
Lawsuits camiot solve our problems, but
amicable compromise worked out through a
system of voluntary arbitration can."
CITES ADVISORY SYSTEM
Wolfson cited the regional advisory system
set up by TOA for the southeast, headed
E. D. Martin, and other capable men in
areas. He asserted this system should
reach the grassroots, from the large exhibitor
to the smallest because the man with
one theatre can make use of it as easily as
the largest.
"It is time to stop talking about big and
little men since no big man is big enough
to do the job alone," he said. "Unity is the
only answer . . . The industry must pull together
and work together and not waste its
energy on lawsuits.
Wolfson quoted from an article written by
Morton G. Thalhimer, head of Neighborhood
J. L. Cartwright Nat Williams
Theatres of Richmond, Va., in which he
pointed out that there is now one theatre seat
for every ten persons in the U.S. following
an increase of 38 per cent in the nation's
seating capacity in the last few years, but
that motion picture attendance had declined
20 per cent.
The TOA president reiterated his contention
that the motion picture exhibitor whose
job it is to provide visual entertainment and
who is familiar with local problems and public
tastes, is better qualified than any other
group to provide television entertainment.
"Theatre television will become a reality in
most every theatre in the country sooner or
later," he said. "Prices of TV equipment
will come down the same as sound installations
dropped after an introductory period.
He asserted that exhibitors,
through TOA,
do not want to take anything away from
operators of television stations in their request
to the FCC for six TV channels.
THEATRE FILMS NOT FOR TV
"Through these channels the theatres can
bring many events to the public that otherwise
would have no opportunity of receiving
general telecasting," he explained.
He also contended that films made for
theatre exhibition are not suitable for telecasting
over present video stations to small
home receivers, and these should use films
specially made for home sets.
The TOA leader urged all exhibitors to give
public service to their communities and always
be on the alert to aid any worthy
cause.
John Alsop, regarded as Florida's oldest
exhibitor, asserted the true showman always
places service to his community above service
to himself. Alsop opened the Grand Theatre
40 years ago in Jacksonville, and served
as mayor there for 18 years. He recounted
that he and the late Will Rogers inaugurated
the Community Chest 26 years ago and Jacksonville
oversubscribed the quota for the first
and only time in the city's history. Alsop
added, "It takes showmanship to do anything."
Jack Jackson declared exhibitors who spend
most of their time bemoaning the lack of business
would enjoy increased patronage if they
spent the same time trying to get customers.
He mentioned that the Coca-Cola company
solved the problem of higher costs by increasing
its volume of busine.ss, and the motion
picture industry could do the same.
Jack.son complained that the juvenile audience
between 6 and 10 years old and the grayhaired
group above 55 are being neglected by
theatremen despite the fact that census figures
show great gains in these segments of
the population.
Gael Sullivan, executive director of TOA,
assured that the TOA organization is 100 per
cent behind President Wolfson's plan to set
i.p six regional committees to enable TOA to
provide service right down to the grassroots
level. Howard Bryant of Winder, Ga., will
take over as coordinator of this .service October
29. Sullivan said problems referred to
the regional committees can be passed on
quickly to the national office where proper
presentation can be made to producers and
distributors to bring results.
MUST INCREASE PRODUCTION
Hollywood must increase its production
more than the 200 features now being made
yearly, Sullivan said, if the smaller exhibitor
is to survive.
He also made these points:
Theatre television has proved its worth.
TOA is compiling a national portfolio
on theatre tax problems.
Spending for entertainment should increase
as a result of the expansion of the
national income from 144 billion to 152
billion dollars in the next few months.
J. L. Cartwright, Florida Movietime chairman,
commended Richard Beck who assisted
in the campaign. He commented that the
Hollywood representative tours achieved marvelous
results in beneficial public relations,
and that if the motion picture story had been
carried to the country similarly in times past,
the industry would not now be carrying the
highest tax burden of any group in the world.
There were some faults in the planning, he
admitted, but the star groups covered 56
communities in the five days they were in
Florida.
UP TO EXHIBITORS
"The star tours constitute only one phase
of the campaign before us," he said, "and it
now is up to the exhibitors to keep the ball
rolling. Each exhibitor will benefit by Movietime
if he will get behind it and push. Unity,
however, must come from the heart, not by
lip service alone.
"All Movietime activities will be worthless
unless they are accepted and made use of by
the individual exhibitor."
He appealed to exhibitors not to permit
Movietime to die but to put forth every
effort to bring its message to every town.
To Open Next Month
STARKE, FLA.—The new Starke Drive-In,
barring delays caused by adverse weather, will
be completed early in November by the
Martin circuit. I. G. Harris, manager of the
Florida Theatre here, will manage the airer.
D. Lawrence Buzbee Named
DADEVILLE, ALA.—D. Lawrence Buzbee,
owner of the Ritz Theatre here, has been appointed
to serve on the committee on achievement
reports of Kiwanis International. The
appointment was made by the Kiwanis club
president, Claude B. Hellmann, of Baltimore.
lH^i
BOXOFFICE : : October 27, 1951 SE 63

''
i
i
"5 is chief bookkeeper for the chain of 87 thei'
.{ tres.
« * *
]
At the fashion show for the women's luncli
eon at the convention, Pat Smith, film actres'
was a guest. Kroger Babb, producer, ar
Judge Camille Kelley, juvenile court jud{
whose career Babb is making into a film, "Di
linquent Angels," also were guests of honor.
Mrs. F. J. Kaiser was chairman and Mr
Roy Cochran, Nona White and Mrs. Ed Cu
lins were co-chairmen. Hostesses were Mr
Stewart Perrin, Mrs. Fred Stovenour, Mr
K. K. King and Mrs. Bill Watson.
P
NEW MIDSOUTH ALLIED
OFFICERS-
Here are the new officers of Allied of Midsouth elected last week in convention at
Memphis. Front row, left to right: Lyle Richmond, Senath, Missouri vice-president;
T. M. Jourdan, luka, Miss., director; John Mohrstadt, Hayti, Mo., re-elected president;
Roy Cochran, Little Rock, Arkansas vice-president; C. W. Tipton, Manila, Ark., director,
and Tom Ballas, Memphis, director. Back row: Dwight Blissard, Okolona, Miss., secretary-treasurer;
Guy B. Amis of Lexington, Robert West of Centerville, Tenn., and
Jim West, Memphis, directors, and Arthur Rush, Houston, Miss., chairman of the board.
Officers not in picture are Grady Cook of Pontotoc, Miss., Whyte Bedford of
Marion, Ala., and Edward Cullins, Memphis, vice-presidents and directors Mrs. Clara
M. Davis, Drew, Miss.; Lawrence Landers, Harrisburg, Ark., and Gene Higginbotham,
Leachville, Ark.
Highlights
MEMPHIS—Highlights of the Midsouth Allied
and Tristates Theatre Owners joint convention
in Memphis last week included a
warning that motion picture exhibitors must
be continually on the alert against the threat
of either state or municipal censorship.
Leon J. Bamberger, sales promotion manager
of RKO, said:
"We must emphasize that every city, county
and state ah'eady has on its statute books
adequate laws to punish anyone who really
gives offense to the moral standards of his
community. People must be made to understand
that if anyone makes a complaint, the
local authorities will consider it, that police
have the power to arrest and the courts the
jurisdiction to prosecute.
"We must somehow make them understand
the difference between punishment and the
right of a police authority or board arbitrarily
to preclude an exhibitor from showing a
picture and the pubhc from judging it. So
long as the people do not understand this, a
minority in any comunity can bring enough
political pressure to bear to have its point of
view prevail against what the people as a
whole would approve as entertaining.
"Censorship is the business of 'thought police',
who would dictate on political principles
what is good or bad. If we yield to it, it
would mean a weakening of our democracy.
Let us never allow that to happen."
A dainty little woman whose physical and
mental activity belie a confessed 40 years in
the amusement industry was the object of innumerable
friendly greetings at the convention.
Everybody knew and liked Mrs. Mary
Brockett of Crescent Amusement Co., Na.shville.
Mrs. Brockett was with Tony Sudekum
when he first opened a theatre when she "was
just out of school." The late Sudekum was
a pioneer exhibitor in this section of the
country. Mrs. Brockett recalled that the General
Film Co. would send a package of films
of Memphis Convention
to a theatre to be screened so the theatreman
would know what he had to run on the
screen.
She reminisced: "A 30-minute film in those
days was feature-length. They had slides
like 'Ladies Will Kindly Remove Their Hats'
and one-reelers. When they worked up to
two reels it was a sensation." Mrs. Brockett
NEW TRISTATES
TOA OFFICERS-
Start Tallahassee Airer
On When-and-If Basis
TALLAHASSEE—Tallahassee
Enterprise
has started construction of its second drive
in in this area, intending to complete wor
as government restrictions permit. The ne'
airer is a few miles from town on the Perr
highway. The company also operates thre
downtown theatres. Tommy Hyde is IocE;
manager.
Appoint Jack Holtmon
WILMINGTON, OHIO — Recent appoint
ments announced by Jack Thomas, vice-presi
dent and general manager of Hallmari
Productions, include Jack Holtman as a uni
manager for the Tennessee-Louisiana zon^
with "The Prince of Peace"; Lelah Foreshi
assigned a position in the contract depart
ment: Janet Ames appointed as an assistan
to photo lab director Herb Beins.
To Open January 1
POMPANO BEACH, FLA.—Construction o
a drive-in by Angelo Monolo just north o:
town is expected to be completed by the yeaij
end. A January 1 opening is scheduled. I
Introducing the new officers for Tristates Theatre Owners who were elected at the
Memphis convention last week. Front row, left to right: Mrs. H. A. Fitch, Erin, Tenn.,
director; Max Connett, Newton, Miss., national TO.A secretary; Gael Sullivan, New
York, executive secretary of TOA; M. A. Lightman jr., president of Tristates; W. F.
Ruffin jr., Covington, Tenn.. representative to the TOA board, and Louise Mask, Bolivar,
Tenn., director. Back row: T. M. Jourdon, luka. Miss., director; Nathan Flexer,
Waverly, Tennessee vice-president; Roy L. Cochran, Little Rock, director; R. B. Cox,
Batesville, Mississippi vice-president; K. K. King, Searcy, Ark., retiring president and
director; T. E. Williams, Clarksdale, Miss., regional vice-president to the TOA board,
and N. B. Fair, Somerville, Tenn., director.
Other officers not in the picture include Gordon Hutchins, Corning, Ark.,
Arkansas vice-president; Leon Roundtree, Holly Springs, Miss., secretary-treasurer;
and directors Don Landers, Harrisburg, Ark.; Mrs. Jessie Howe, Hot Springs; E. W.
Clinton, Monticello, Miss.; Earl Elkins, Aberdeen, Miss.; Charles Eudy, Houston, Miss.,
and E. P. Sapinsley, Memphis.
64 BOXOFFICE :
: October 27, 1951
J

I
I
1 Ludwig
.
in
I
child
»«!li"
Theatres Sel Aside
Matinee Kid Seats
FORT LAUDERDALE—A reserved
section
has been set aside for children in all theatres
Broward county at Saturday matinees.
R. J. Ludwig, city manager for Florida State
Theatres, said that the action has been taken
in response to agitation for protection against
molestation.
When accompanied by their parents children
may sit anywhere in the theatres, but
they are required to sit in the reserved section
when alone.
said that this is another measure
taken by Florida State for protection of the
public, and that while "we have been fortunate
in not having many of these cases, we
have been watching the situation for years
and have taken steps to prevent instances of
child molestation."
Movietime Stars Visit
In McMinnville, Tenn.
McMINNVILLE, TENN.—Touring Movietime
U.S.A. representatives of the film industry
were guests of McMinnville civic clubs
during their stay here. They were actor James
Craig, actress Kay Brown and screen writer
Douglas Morrow.
Cowan Oldham, president and general
manager of Cumberland Amusement Co., and
his wife were hosts at a Country club luncheon.
Alabama Theatre Gross
Continues to Climb
BIRMINGHAM—Alabama's theatre boxoffice
"take" continues to climb slowly over
last year. The University of Alabama's
bureau of business research reports that
July receipts were four-tenths of 1 per cent
over July 1950. The survey is based upon
reports of sales tax collections.
At the same time July receipts were reported
to have Increased 4.2 per cent over
those for June.
BOOK IT
WAHOO is
NOW!!!
the world's most thrilling
screen game. Now being used
successFully by hundreds oF indoor
and outdoor theatres all over America.
Send For complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
MOVIES ARE BETTER THAN EVER
MOVIETIME U. S. A.
These are fine slogans and should be quife effective
BUT...
It seems to me that some practical inducement is indicated
to get customers back through turnstiles.
When I was a boy down on the farm we usually started
killing hogs about mid-November.
Shortly thereafter chittlin's began to appear on the supper
table. But I never cared for them and would not eat them.
My mother always told me, "Son, the chittlin's are better
than ever this year and you ought to try them." But I stayed
cold and refused to touch them.
Then finally,
one brisk fall night, she started the usual sales
talk by telling me that the chittlin's were better than ever.
I SHOWED NO INTEREST. She said, "Son, I will give you
a nickel if you will try these chittlin's just once."
THIS CAUGHT ME in a weak spot and I
promptly ate one a
yard long.
NOW THE POINT IS, SLOGANS ARE RNE to have but
FREQUENTLY A PRACTICAL INDUCEMENT is needed to produce
DEHNITE results and I maintain JACKPOT QUIZ NIGHT
fills
this need.
It is LEGAL IN ALL STATES. With a proved record of BOX-
OFFICE RESULTS over the past 3 years with exhibitors YOU
either know it by name or reputation. ASK ME FOR A LIST OF
DRIVE-IN THEATRES that could not hove operated last winter
except for the STIMULUS OF JACKPOT QUIZ NIGHT.
Ask me for a list of conventional theatres that have improved
receipts up to 500 % or more on Tuesday and Wednesday
nights, normally the worst of the week.
We hold copyrights and are registered with many secretaries
of states; also on Patronage Builders, Jackpot nights and
JACKPOT QUIZ NIGHTS.
Violators are subject to prosecution.
. >|g.
Don't Get Caught Short
REPLACE OR REPAIR SOUND AND PRO-
JECTION EQUIPMENT NOW WHILE
OUR STOCKS ARE COMPLETE.
UNITED THEATRE SUPPLY CORP.
no Franklin St. Tampa, Flo.
Phone 2-3045
CHARLES W. CLARK
PATRONAGE BUILDERS, INC.
TELEPHONE EVergreen 2448 P. 0. Box 1442
ATLANTA, GA.
EOXOFTICE :
: October 27, 1951 65

;
!
Despite
Movietime Postponement
Many Stars Visit New Orleans
NEW ORLEANS—In spite of the postponement
of Movietime in Dixie in this area. New
Orleans has had a flurry of film celebrities
in town. Most spectacular were Barbara Payton
and Franchot Tone. Something of a
Hollywood production, the transcontinental
honeymooners arrived in New Orleans for a
one-night stand. Miss Payton was here for
the southern premiere of "Drums in the Deep
South," which opened at the Orpheum. A
bride of only a few weeks, most of which time
she had been separated from her husband.
Miss Payton was joined here by Tone, who accompanied
her on the stage for five personal
appearances that day.
Tone flew in from Los Angeles an hour
before the arrival of his bride from Savannah,
Ga. Interviews, pictures and personal appearances,
however, did not stop them from
taking in the sights of New Orleans before
they separated the next day for Miss Payton
to
continue her tour.
The couple, who had been headline news
for some weeks, chatted with reporters about
future plans and their home life.
The Orpheum packed in good crowds on the
opening date of "Drums in the Deep South"
due, undoubtedly, to the presence of the star,
since the film received only lukewarm reviews.
In connection with the premiere, John
Dostal, manager of the Orpheum, conducted
a contest to find a local girl representing the
most typical "southern belle." The winner,
Shirley Norman, competed with selections
from 13 other southern states in Atlanta the
following Sunday. The finalist in the Southern
Belle contest will receive a trip to London
and Paris and a seven-year contract with the
King Bros., producers of "Drums in the Deep
South."
The latest arrivals here were actress Joan
Fontaine and Hugh Herbert, stage, film and
television comic, who hit town Saturday (20).
Miss Fontaine was in the middle of a jaunt
^
NO
PERFORATIONS
20% MORE LIGHT
and BETTER VISION from
EVERY SEAT!
CYCimMIC *
The FIRST
Custom Screen
'Potent applied for
that would make most men envious. Breezing
across country in a new powerful foreign automobile,
she explained that she was "going
home to California a roundabout way."
She was accompanied by Peggy Rutledge,
secretary to actress Elizabeth Taylor with
whom Miss Fontaine is starred in MGM's
production of "Ivanhoe," filmed this summer
in England. Miss Fontaine made a trip
to South America in March as a goodwill
ambassador for the film industry. While there,
she adopted a little 5-year-old Inca-Spanish
girl, Marita, because, she said, she was captivated
by the little mountain girl and "her
parents were poor."
Hugh Herbert, on the other hand, was here
not in the interest of films, but grand opera.
He will appear here Thursday, Friday and
Saturday (25-27) in the New Orleans Opera
House Ass'n production of "Die Fledermaus,"
at Municipal auditorium. Herbert recounted
the origin of his trade mark "Woo-woo," which
he said started when he was making a pictrue
with Louis Calhern.
Walter Pidgeon got off to a bad start arriving
here ill with a troublesome head cold and
refused to meet the press on the night of his
arrival. All was forgiven next day, however,
when he received them in his Roosevelt hotel
suite.
En route to Miami to represent the film
colony at the American Legion convention,
the star said that he is not interested in television
but is content to devote all of his time
to films.
Although the film folk made no personal
appearances here, they were played up in the
three daily papers with pictures and interviews.
Since the public apparently never tires
of learning first hand what their favorite
stars eat for breakfast, do with their spare
time and how they look, the industry received
a decided break in the attendant publicity.
Personal appearances were made by Andy
The Magic Screen of
The Future ... NOW
Perfect
sound transmission
Elimination of backstage
Reverberation
Perfect vision in
Rows
Better Side Vision
Front
Devlne and actor Guy Madison who met thi
fans at the annex of the D. H. Holmes C,
department store Thursday il8i. Devi'
amused the customers by telling them th
he "kinda fell into the movies."
"I was walking along the street one d,
and this fellow grabs me and puts me in
college picture. Then after a while th
started making a villian out of me and final
I got around to being a cowboy."
Madison said he and Devine were gettii
quite a kick out of their present radio-T
series, as well as their personal appearani
tour.
On the day before they entertained tl
orphans at Madonna Manor and the childre
at Charity hospital. They received the kej
to the city from Mayor Chep Morrison an
ended their stay here by saying "howdy" t'
the New Orleans children at the departmei
store.
Meanwhile, Movietime in Dixie tentativel
is scheduled for this area the last week i
November or the first in December, accordin
;
:
to Eldon Briwa, business manager. Due t
the large territory to be covered, he saic
they are asking three of the major studios fo
groups of five actors each.
"We don't think it is a good idea to forn;
tours of actors from the same company, si;
we are going to scramble them up after the;!
get here," he explained.
\
Although the campaign receievd a tremen-j
dous amount of publicity before the date ii,
was originally scheduled, Briwa said that thi
postponement had apparently not lessenect
the interest.
"Exhibitors throughout the territory are enthusiastic
about the tour and are building up
big promotions on it."
J. E. Hendrix Is New Owner
TAMPA—The Broadway Theatre has been
reopened by J. E. Hendrix, who has been connected
with the Florida State and State circuits.
A feature will be free admission for
children under 12 when accompanied by their
parents.
Renovate Jackson Amite
JACKSON, MISS. — The Amite Theatre
here is going to undergo a renovation. Plans
for the project have been drawn by Bobby
Overstreet, architect. Orkin Brothers of
Jackson are the owners.
w^^^^^^^^^w^^^^^^^^^^^^^^^^^^t
'
SPECIAL TRAILERS
Quality & Service
Serving theatres in the South for 31 years.
1 2 cents per word
Lowest cost anywhere
Strickland Film
Co.
220 Pharr Rood, N. E. Atlanta
Major Screen
Improvement In
30 Years!
WIL-KIN THEATRE SUPPLY, INC.
Atlanta, Georgio Charlotte, North Corollna
I'
I "Eyerything for the theatre except film"
COMPLETE THEATRE SUPPLIES
DRIVE-IN EQUIPMENT
Prompt, Courteous Service
DIXIE THEATRE SERVICE & SUPPLY CO.
1014 North Slappey Drive Albany, Ga.
Phone 3431 — Night Phone 2015
66 BOXOFFICE :
: October 27, 1951

.:ei!rthi;:;
. . Edward
. . Charles
MEMPHIS
lur A. Lightman jr., Malco Theatres, was in
Kansas City Tuesday (231 to discuss
drive-in operations with! Jack Braunagel, head
of drive-ins for Commonwealth Theatres chain
in the midwest . E. Ti-eas, owner,
has completed the Westwood Drive-In at
Aberdeen, Miss. Formal opening has been
set for November 10 . . . Broderick Crawford,
actor, was scheduled to appear here in connection
with the opening of "The Mob" at the
State.
Ringling Bros., Barnum & Bailey circus will
skip Memphis this year for the fii-st time in
many years . . . RKO .screened "Two Tickets
to Broadway" for exhibitors at Loew's State
P. Sapinsley, Malco official, will
address the southwestern federation of Jewish
Welfare Agencies convention in Memphis
. . . Joe W. Crawford, owner, has closed
the Mercer at Mercer, Tenn.
Arkansas exhibitors visiting Memphis included
C. W. Tipton, Tipton Circuit, Manila;
Tom Ford, Ford, Rector; Mrs. J. D. Lowrey,
Lowrey, Russellville; J. W. Parham. Harlem,
Forrest City: Roy Bolick. Kaiser, Kaiser; Mr.
and Mrs. Howard Sanders, Ken, Marshall;
J. T. James, James, Cotton Plant; Mrs. J.
R. Keller, Joiner, Joiner; Roy and June Cochran,
Juroy, North Little Rock; K. H. Kinney,
Hays, Hughes; Douglass Pierce, Rand. Pocahontas;
Mr. and Mrs. Henley Smith, Imperial,
Pocahontas, and Don Landres, Radio.
Harrisburg.
Dark, handsome John Derek flew here from
St. Louis to make four personal appearances
at Loew's State where his picture, "Saturday's
Hero," was opening. And he had the
sniffles and the first thing he wanted was
nose drops. "Disgusted with myself," he said
of his cold. Derek was glad to see Memphis
because two of his best friends back home in
Hollywood were from here and he had heard
so much about it from them—Frank Ralston
jr., student at UCLA, and Hunter Logan,
who plays piano at a lot of Hollywood parties
for the younger set.
J. C. Mohrstadt, Joy and Missouri. Hayti;
E. G. Vandiver, Joy, Kennett. and Roy Dillard.
Dillard, Wardell, were in town from Missouri
. . . Mississippi visitors included Leon Roundtree,
Holly, Holly Springs; J. C. Bonds, Von,
Hernando; J. R. Adams, Jeran, Booneville;
J. H. Moore, Ritz, Crenshaw; Mrs. Grady
Green, Union, Grenada; A. N. Rossie, Roxy,
Clarksdale; Fred Crawford. Ashland, Ashland;
Mr. and Mrs. R. B. Cox, Eureka, Batesville,
and B. F. Jackson, Delta, Ruleville.
Additional visitors from Arkansas included
Herold Jamerson, Airway, Little Rock, and
Paul Shaffer, Poinsett Drive-In, Marked Tree
. . . N. H. Leach, owner. Leach Theatre, La-
FoUette, Ark., is giving away a 1951 Pontiac
convertible November 22, Thanksgiving day,
at his theatre. This is part of his Movietime
U.S.A. celebration. The car is on display in
front of his theatre. To win a person must
be present or must have purchased a $1 ticket
to the Leach the day of the drawing. The
winner is determined by drawing a coupon
from a barrel . . . W. D. Mitchell, owner,
has closed the Vox at Harrison, Ark.
From Tennessee came Louise Mask, Luez,
Bolivar; M. E. Rice jr.. Rice, Brownsville;
Amelia Ellis, Mason, Mason; W. F. Ruffin jr.,
Ruffin Amusement Co., Covington; L. J. Denning,
YMCA, Bemis, and Aubrey Webb,
Webb, Ripley.
Abraham Harrison Dies;
Owner of Ad Film Firm
NEW ORLEANS—Abraham Harrison jr.,
59, motion picture advertising and photography
supply executive, died recently at De-
Paul sanitarium. The native of Brenham, Tex.,
Harrison opened the Harcol Film Co. in the
old Tudor Theatre building in 1915. He later
renamed his company and moved to its present
location, HarFilms, Inc., 600 Baronne. He
also operated the Harcan Photo Supply shop,
218 Baronne.
Known as a pioneer in the south in the
visual advertising and educational fields, he
possessed some of the first such equipment in
this vicinity. He distributed films over 12
southern states and was at one time southern
representative for a number of large motion
picture companies. Harrison's company in the
past has photographed on motion picture
film the amiual Sugar Bowl football New
Year's day game here.
He was a member of the Congregation Gates
of Prayer. He is survived by his wife Rose,
a son and daughter by a former marriage,
Alvin Harrison, Seattle, Wash., and Mrs. Dora
Warren, San Francisco, and a brother, Alfred
W., of New Orleans. Interment was made
in the Gates of Prayer cemetery following
funeral services October 16.
Marl: Dupree Is Elected
DAYTONA BEACH — Mark Dupree of
Florida State Theatres has been been elected
president of the Kiwanis club.
Buys Crystal Lake, 111., House
CRYSTAL LAKE, ILL.—L. J. DeMarce has
purchased the El Tovar Theatre here from
Sidney Saukstone. The transaction became
effective October 14.
Vandals Hit Rossville Ritz
ROSSVILLE. GA.—The Ritz Theatre here
was entered by vandals who ripped the screen
with a knife.
MONARoTf
Theatre Supply, Inc.
Neil Blount
492 So. Second St
Memphis, Tenn.J
JACKSONVILLE
IJank llcarn and Charles King have opened
Exhibitors Service in Jacksonville and not
. . .
the Exchange Service as was previously reported
. . . O.scar Morgan of the newsreel and
short subjects department in New York visited
the Paramount office here Jack Pickett,
former assistant at the Palace, has been inducted
into the army and now is at Ft.
Jackson, S. C.
Bob Ingram, district manager from Atlanta,
spent a week here . . . Robert Capps, office
manager for MGM, and family were visiting
in Atlanta ... Ed Matthews, MGM booker,
and wife Dorothy enjoyed a two-week trip
through New York and New England . . . John
Thomas, manager of the Empress and the
Imperial th^.tres, was home ill several days.
Mrs. John Futch, mother of John Futch,
manager of the Beach Theatre, is spending a
month in New York.
WE HAVE JUST PRODUCED
FRENCH FOLLIES
IT'S T-E-R-R-l-F-l-C
READY IN 3 WEEKS
Now Booking
\S^li^^th
.owe-ooNe.'
^^ R,0U6E
^ILLONA^
THE BAVARIAN ORCHID.' SS
IvaPrattt-TheRedMillCuties
WRITE,
WIRE
OR PHONE!
H. G. A R E N S N'S
ROAD SHOW ATTRACTIONS
Charlotte 7, North Carolina
3450 Selwyn Ave. Phone 40-553
ABC THEATRICAL ENT.
P.O. Box 1345
Atlanta,
Ga.
ff
Room 312 Guorontee
Life Bidg., 137 East
Forsythe Street.
Phone S-9227
Jacksonville,
Performing The Basic Service of
BUYING and BOOKING
'•'A'e Moke It Eosy to Own o Theotre"
R. J. (HAP) BARNES
ALBERT E.
(AD ROOK
Fla.
KARL (BUD) CHALMAN
C. B. (CLIFF) WILSON
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listings.
Highest reputation for l

g
HART
D. MARTIN said Martin Theatres planned
to build a number of drive-ins in Florida,
Georgia, Alabama and
Tennessee. Sites have
been purchased and
construction will start
as soon as possible.
Sites are at Dalton,
Dawson, Washington,
Manchester, Baxley,
Monroe. Winder, Valdosta
and Columbus, all
in Georgia; at Evergreen,
Opelika, Phenix
City and Dothan, all
in Alabama; at Port
St. Joe and Starke, Fla., and at Etowah, Tenn.
Three of the drive-ins are under construction
now and are expected to be completed
in about four weeks. They are a 200-car sitution
at Starke. Fla.; a 400-car drive-in at
Valdosta, Ga., and a 700-car theatre at Columbus,
Ga. With the completion of these
open-airers, Martin Theatres will have two
drive-ins operating at Valdosta and two at
Columbus.
BEATS
.By HARRY HART.
Ronnie Otwell, editor of the Martin Tipster,
is the father of a son named Ronnie jr.,
born October 3. Otwell said that the circuit
IN A SPECIAL TRAILER HURRY!
Chicige, Illinois
FILIvlACK
630 Ninth Ave.
New York, N.Y.
For all your theatre needs
THE QUEEN TESTURE SERVrCE; INC
1912'/4 Morris Avenue
Birmingham 3, Alabama
SPACABB AUTOMATIC DHINK MACHINES-
MINIATURE TRAINS
P..0-. At 9595 ' P0 8o< 580 ATLANTA.S*
SNOW CONE & ICE CREAM UNITS
^"Dittrihutort oi Recreation and KthtAmtnt Zquipmtnt in the South"—
^ff^mmy^

George Eitel, city manager for Gortowsky
Bros. Theatres, Albany, Ga., said there was
a shortage of projectionists in that city due
to expansions of war contracts. Several of
his regular operators also have been called
into the armed services. Eitel said that the
firm's drive-in at Albany would try to remain
open all winter.
The Albany Theatre was sporting new rubber
matting on the lobby entrance, supplied
by National Floor Covering Co.
Adolph Gortowsky, head of the circuit, said
he had been enjoying very good health and
that he thought business at his theatres was
about normal.
* « *
L. T. Sheffield of the Capitol Drive-In and
the Slappey Drive-ins said his firm is handling
accounts and booking for theatres at
Headland, Ala., Hartford, Ala., and Bonifay,
Fla. Howard Schuessler is acting as booking
agent.
The firm played the "Jackie Robinson
Story" at the Slappey Drive-In and admitted
Negroes to the second show.
* * *
Nat M. Williams of Interstate Enterprises
at Thomasville, Ga., was working in his
greenhouse on the grounds of the drive-in,
where he has his offices. Nat prides himself
on his "green thumb" evidenced by the perfection
of landscaping at the open-airer.
Nat jr. was injured seriously while returning
from a football game at Chapel Hill, N. C,
when the car in which he was riding had a
blowout and overturned. He will be confined
in the hospital at Thomasville for several
more weeks, but it is reported that his condition
is improving.
* * *
The elder Williams said that he arranged for
a fund-raising campaign for the hospital in
Thomasville in connection with the Movietime
U.S.A. celebration and that a nice sum was
raised.
At the Alimar Theatre in Live Oak, Fla.,
Manager L. D. Vaughn was busy with a crowd
of children. He played "Alice in Wonderland"
at a morning show at 9:30 a. m. and
12;30 for school children of the county. Those
from a distance were brought in by school
buses and included both white and Negro
students.
Bob Cannon was preparing to take his son
Robert jr. on a camping trip when I called.
Install In-Car Heaters
CHATTANOOGA, TENN.—The Red Bank
Drive-In, suburban ozoner, has been equipped
with Little Inferno in-car heaters for the fall
and winter season.
Carl "Killer" Davis, wrestler, will play the
role of a racketeer in MGM's "Young Man in
a Hurry."
Pan by Biniord
Boom for Picture!
Memphis—Ward Bond, touring with
the Movietime stars, had a few pointed
remarks to make while here. Noting the
fact that Memphis censor board chairman
Lloyd T. Binford had just ordered
some scenes out of "David and Bathsheba,"
Bond said that when Binford
cracks down on a picture in Memphis,
it booms business for the picture everywhere
else.
ATLANTA
Three Community Chest workers were injured
when a 16-foot 2x4 fell from a scaffold
su.spended three stories up on the building
occupied by Monogram, Capital City Supply,
the Joiner booking office and the Kay
and Astor exchanges. P. H. Savin of Monogram
gave first aid.
. . . George
Visitors on the Row: Paul Engler, Birmingham;
Hugh Martin. Leesburg. Fla.;
George Odium, Cleveland, Tenn.: Mrs. Margaret
Storey, Warrenton, Ga.; M. C. Hortman,
Louisville, Ala.; W. W. Fincher. Chattsworth,
Ga.; Bobby Cobb, Richards Theatre, Fayette.
Ala.; M. M. Osman, Strand, Covington; John
Hackney, Porterdale, Ga.; Mrs. Wallace
Smith, Gem, Barnesville; Otis Hudgins,
Thomaston, Ga.; Stanley Rosenbaum, Muscle
Shoals, Florence, Ala.; Bill Yarbough, Emily,
Hartwell; Walter Morris, Knoxville; Mose
Lebovitz. Chattanooga; Bill Griffin, Culman;
Mr. and Mrs. Tate, Boaz, Ala., and Paul Gaston
of Griffin, Ga.
Edna Lamb of MGM and Sam Brown of
Decatur will be married soon
Head and his Blue Ridge Mountain Boys
have signed with the Martin circuit . . Ira
.
Stone of RKO, Bill Kelley of U-I, Ed Brauer
of Republic and Rube Joiner of Joiner Booking
Service attended the annual convention
of the Florida Motion Picture Exhibitors
Ass'n in Jacksonville this week.
Tommy Thompson of Martin Thompson
Theatres, Hawkinsville, recently entertained
Nelson Towler of Lippert, and Ruddy
Lehman, circuit booker, with an exhibition of
his prowess as a follower of Izaak Walton by
catching six bass in six successive casts at
Tommy's private lake near Hawkinsville.
However, Rudy and Nelson did not feel too
badly as they caught four bass each while
fishing with red wigglers.
Visitors on the Row: W. W. Fincher, Fox
Theatres, Chatsworth, Ga.; Harry Hardeman,
Community Tlieatre. Trion; A. L. Shepard,
Grand, Waynesville; Ebb Duncan and Clyde
Sampler, Carrolton; Ernest Martin, Grand,
Montezuma; Mrs. Carolyn White, Blair,
Blairsville; W. W. Hammond, Marshall Drive-
In, and Col. Thomas E. Orr, Albertville, and
Al Allen. Dan Dee Drive-In, Columbia Tenn.
. . .
Jack Dumestre sr. of the Southeastern Theatre
Supply Co. went to California on a vacation
"Seven Days to Noon," which
played in the Peachtree Arts Theatre, deals
with civil defense. It is distributed by Wallace
Film Exchange, 109 Walton St. . . .
Cliff Wilson of ABC booking agency returned
from a visit to Memphis, his former
home, where he met friends that he had not
seen in the past ten years. Cliff also attended
a Movietime meeting held in the
Marion hotel at Little Rock. ABC has moved
in its new quarters in Jacksonville, Fla., room
12, 137 East Forsyth St. Betty Whitmire of
the Atlanta office has been transferred there
assist Bud Chalman.
to
Herman King, producer of "Drums in the
Deep South," was here working with pubhcity
men on the Atlanta premiere . . . Floyd
Stowe, now operating a booking agency in
Jacksonville, was here renewing old acquaintances
. . . Friends of R. A. Dye of the
Monteagle (Tenn.) Theatre will be happy to
know he is recuperating after a serious operation
and soon will be up and about again.
His partner, Mrs. Ted Van Wagner, has done
a very good job of rurvning the theatre in
view of the fact her home is in Chattanooga
and the theatre is 54 miles away and over
mountain roads.
Bayou Drive-In Incorporates
BATON ROUGE—Bayou Theatres, Inc., a
drive-in theatre, 714 Louisiana National bank
building, filed articles of incorporation with
the office of the secretary of state, listing
capital stock at $50,000.
Memphis Beauty Wins
'Deep South' Contest
ATLANTA—Barbara Bracewell, 18-year-old
brunette from Memphis, Tenn., won the title
of Southern Belle and prizes including a
Barbara Bracewell, left, winner of the
Southern Belle contest conducted in Atlanta
and other southern cities in connection
with the premiere of "Drums in
the Deep South," is shown at left above
with Barbara Payton, star of the film,
and Franehot Tone, Miss Payton's husband.
Christmas week visit to London and Paris
and a seven-year Hollywood contract.
Nosing out ten other beauties representing
the original states of the Conferderacy, Miss
Bracewell was chosen on the stage of the
Rialto here Wednesday (17) at the climax of
the premiere of "Drums in the Deep South."
Runnerup in the competition was Dorothy
Snow, 20. of Chattanooga, Tenn. Miss Bracewell,
a five-foot-six-inch beauty with blue
eyes and black half, is a member of Alpha
Delta Pi sorority at Memphis State college.
Maurice and Hyman King of King Bros.
Productions studio, which made "Drums in
the Deep South," and representatives of
RKO, distributor of the film, assured Miss
Bracewell that she had many attributes to
contribute to success in motion pictures.
The contest was sponsored by the American
Cancer Society. Georgia division, for
which a sizable donation was netted from
the film premiere.
In language schools throughout Norway
motion picture films are used for teaching
English and French.
BOXOFFICE :
: October 27, 1951 69

.
CHAP
:''i
,.j»-^--
a.*««" ,jfi2S*-^*
^rfB*"-"
.JERR^^
jjj>.jj-jr'.
MAN ,„.PMAH MOTORS noco «*.«'^=
BOW .e.-r'exas
juiy
15.
1951-
825 ^^r^ \. Wo.
Kansas Ci^V
surely ^'f^ all to *" from &" °-,
tbeffi. »„,
enUre stoo^- ,e

1
i
4 !
t

Patrons Request
Year-Round Airer
MARLIN, TEX.—J. L. "Boots" Compere,
manager, will keep the Royal Drive-In, open
through the winter and place it on a yearround
policy. Compere said that after the
ozoner closed for the winter season last year,
theatre patrons of this section were disappointed.
He added that there had been hundreds
of requests this year that the theatre
remain open.
The Royal has been bringing first run product
to Marlin, and Compere stated, "Attendance
this year at the drive-in for the first
run and also the regular run pictures has been
encouraging and gratifying, resulting in our
decision to go into year-round operation."
Compere said the personnel of the theatre
is doing everything possible to improve the
facilities and service to the patrons. He uses
a 174-mile-per-week route to advertise the
programs. Compere and his chief projectionist,
Edward Turman, personally re-cone and
repair all speakers at the theatre immediately
now, whereas it used to take about five weeks
when they were sent out for repairs. He said
that training was received in Dallas and tools
and materials were secured with which to do
this work.
The drive-in features a well-equipped playground,
and birthday parties may be held
there free if arrangements are made 24 hours
in advance. Compere stated. Personnel of the
theatre includes Irene Reinke, Butch Kaiser,
Dorothy Lee Turman and Frank Geyer.
biaSPECIALTRAILERhsbss
1 327 S. Wabash
Ghieaeo, Illinois FILMACK
630 Nintli A«i.
NtwYork,N.Y.
PAINT UP YOUR THEATRE!
REFINISH YOUR SCREEN!
Drive-lns!
DRIVE-IN THEATRE PAINTING
E. L. EVANS & SONS
THEATRE SEAT INSTALLATION
2719 Mateur Ave. Dallas, Texas
E. L Evans, Jr., FE-002S Evans, Sr., YU-3397
E. L.
Further Plans Announced
For New TEI Maria Airer
MARFA. TEX.—Additional
information on
Marfa's proposed new drive-in as reported in
BOXOFFICE recently was given this week by
Clifton Durham, local manager for Theatre
Enterprises of Dallas, which will build the
ozoner in addition to the operation of its
Texas and Palace theatres here.
"The plans received this month call for the
setting of 237 speakers," Durham said. "In
addition, there will be two big ramps to which
wiring may be extended to increase the
speakers to about 300 if necessary." According
to the plans, the screen will be almost at the
highway and facing almost due north. Entrance
and exit will be at the opposite sides
of the screen tower with the boxoffice located
in the entrance lane near the highway.
A big concessions building is to be located
almost in the middle of the parking area.
The theatre is to be built on ten acres leased
from Mrs. L. C. Brite on Highway 90 at the
west edge of town. Poles for the tower were
expected daily and that construction was due
to start as soon as they arrived. Durham
stated. Considerable other equipment for the
airer already had begun to arrive last week.
'Gallega' Is Released
SAN ANTONIO—Clasa-Mohme here has
announced its newest release, "Una Gallega
en Mexico." It is the comedy which broke all
attendance records in Mexico City, and is
crowded with big names in the story of a
Spanish refugee woman's experiences in
Mexico. There are special songs by Jorge
Negrete and Los Panchos, the debut of Alma
Rosa Aguirre, a new face and figure, and
rhumba dances by shapely Lilia Prado. The
running time is 106 minutes.
'Red' Leathers Plans Airer
PADUCAH, TEX.—"Red" Leathers rushed
into print in the Post here recently with the
announcement that Paducah will have a
drive-in theatre. "That is about all that I
can announce today," he said, "but it will be
constructed just west of town on land leased
from Bill Bigham." He promised that additional
information concerning the project will
be announced later.
Paul Cavanagh has been given a supporting
role in 20th-Pox's "The Lady in the Iron
Mask."
HANDY SUBSCRIPTION ORDER FORM

pen
1 w
:,
il
Movieiime Reports
Show Big Success
OKLAHOMA CITY—Reports of the huge
success of the Movietime U.S.A. caravans in
this state continued to pour into headquarters
here, according to Ralph Drewry, Movietime
executive director and vice-president of Tulsa
Downtown Theatres. Drewry this week said
that the tremendous success of the caravan
was due entirely to the allout cooperation of
the exhibitors in the towns through which
the caravan passed and to the film salesmen
and distributors who helped out with the tour.
MAIN COURSE TO COME
"Our Movietime campaign is just starting,"
Drewry said. "We launched the anniversary
celebration with the star caravan as the first
course, but we still have the main course and
more to go. Movietime officials have other
ideas and projects for the campaign. Things
are just beginning to roll and we want Movietime
to keep right on rolling.
"We don't want to drop the ball now that
Movietime has gained the public spotlight,"
he said. "We still have a big job to do which
will require the continued cooperation and
assistance of all exhibitors. We want to employ
every possible plan and idea to keep
Movietime and the good things about the
industry and Hollywood before the public."
Drewry said plans include an active speakers
bureau and other projects to be inaugurated
soon.
In retrospect, Drewry credited Mrs. O. L.
Smith of Marlow with organizing a crowd
Of 3,500 film fans to greet the troupe upon its
stop in that city, which was bedecked with
flags and pennants. Morgan "Tiny" Duvall
of Duncan accompanied the troupe to Marlow,
the first stop after Duncan.
In Altus, W. T. Spears, Video partner;
Forrest Castleberry, manager of the Ritz for
Volney Hamm, and Benson Dean, manager of
the Video-owned Plaza, organized a big welcome,
which included a procession of about
30 highly decorated autos and a crowd of
more than 4,000. Howard Francis, Blair exhibitor,
was in Altus for the caravan visit,
as was Bill Cleverdon, Eldorado showman.
800 CHILDREN FREE
Paul Stonum, exhibitor at Anadarko,
opened his Redskin Theatre free to about
800 children just before the stop of the troupe.
He showed a western film, then let the show
out about five minutes before the arrival of
the film contingent. Stonum is a partner
with Elmer Bills and Homer Strowig in the
Anadarko situation. Stonum rode with the
caravan to the Riverside Indian school for
a brief stop to visit the 400 youngsters unable
to get into town or the public show. In
Anadarko for the caravan stop was Clint
Applewhite of Carnegie.
Eugene Martin, exhibitor at Snyder, had a
I
VOUR ORDER
mOTIOn PICTURE SERVICED
us HYDE ST. San Francisco (2) CalTP.
band and about 500 town.speople out to welcome
the troupe, while at Apache, Houston
Burns said .some 800 citizens greeted the
troupe despite the fact that il was cottonpicking
time and many folk were busy in
the fields. Walter White of Alex attended
the big .show in Apache.
Mrs. Avece Waldron arranged the reception
at Lindsay and also for special gifts to
be given to the visitors. At Pauls Valley,
L. E. Brewer set up a public gathering, broadcasts
and a luncheon, while his son Johnny
presented red roses to trouper Eden Hartford.
Levi Metcalf arranged details of the stop at
Purcell, attended also by Mrs. Elsie Chandler,
Wayne exhibitor.
Flowers also were given to Miss Hartford
by Paul Gay, manager of the Video-owned
Ramona, and Homer Gimlin, manager of
Volney Hamm's Okia Theatre at Frederick.
L. D. Burns of Grandfield was in Frederick
to participate in the festivities.
Exhibitors meeting the caravans in other
Oklahoma towns and credited with special
efforts toward making Movietime a success
included:
Temple—Raymond Sparks.
Walters—Ed Asher.
HoUis—Watt Long and Raymond Patten.
Waurika—Ernest Crew.
Cyril—lesse Sloan.
El Reno— E. R. "Red" Slocum.
Kingfisher—^J. E. Jones.
Pond Creek—W. A. LaBarthe.
Hobart—Hollis Herod.
Sayre—George Stovall.
Jet— Mrs. Joe Henigman.
Cherokee—T'om Lewis.
Alva—Homer Jones and W. F. Deaton
Waynoka— Melville Danner.
Mooreland—Bill Wilson.
Woodward—Vance and Ben Terry
Seiling— Mrs. Rhoda Cates.
Clinton— C. J. Oliver and Mrs. Myrtle Guthrie.
Elk City—James Rush and Harold Sinor.
Cordell—Creal Black, C. H. "Buck" Weaver and
Tom McKean.
Mangum—Joe Delorio.
Comanche—V. A. Wilkerson.
Duncan—R. J. "Jack" Wilbern and Morgan "Tiny"
Duvall.
Lawton—Clyde Walker, Joe Turner, Will Austin,
Volney Hamm, Max Brock and Ned and Jack Hankins.
Chickasha—Horace Clark.
Maysville—Sam Ridgeway.
Clasa-Mohme Releasing
'Arriba'
SAN ANTONIO—Clasa-IVIohme is releasing
"Arriba el Norte," a Mexican western
starring Joaquin Pardave, Marga Lopez, and
Luis Aquilar. Running time is 87 minutes.
'Earth/ 'Clouds' Score 100
In Better Dallas Week
DALLAS— Business was some better the
pa.st period, with two attractions hitting 100
per cent and a double bill weighing In at 90
in another situation.
(Average Is 100)
Majestic—The Day tho Earlh Stood SHll (20lh-Fox) .100
Melba—Kind Lady (MGM; BO
Palact— Painting tho Clouds With Sunshine (WB) .100
Fiallo— Quebec (Paraj; Molly (Para) 90
MACHINE FOLD
• ROLL, SINGLE-DUPLEX
• RESERVED SEAT
* BOOK STRIP
THEATER GIFT COUPON BOOKS
SEASON PASSES — ONE TtME COMPS.
-A-eeURAGY-
SOUTHWEST TICKET & COUPON CO.
2H0 CORINTH ST. • Horwood 7185 • DALLAS, TEX.
THEATRE CHAIR INSTALLATION
SEAT REPAIRING
EXPERIENCED WORKMEN
Forrest Dunlap, Jr.
DUNLAP SEATING CO.
200S Jackson— Rl. 3595 Dallas. Texas
UKi INVENTORY OF YOUR PROMTION BOOTH
REPLACE WORN & OBSOLETE ITEMS
Amplifiers
Strong Lamps
Speakers
Rectifiers
Tubes
Wenzel Projectors
Sound Heads Rectifier Tubes
Exciter Lamps—Sand Urns
Photo Electric Cells
HERBER
Popcorn Machines—Reels
Sno Cone Machines—Film Cabinets
Pecmut Machines—Film Tables
Deep Frye Machines—Tickets
Hot Dog Machines—Ticket Machines
Light Fixtures
Projection Machine Parts
Film Splicers
AND MANY OTHER ITEMS
BROTHERS
"Fair Treatment and Adequate Service for 25 Years"
408 S. HARWOOD DALLAS 1, TEXAS
BOXOFFICE : : October 27, 1951 73

. . Volney
. . Max
'
'•
OKLAHOMA CITY
T ocal theatres ars sponsoring a Saturday
afternoon football scoreboard over this
city's 50,000-watt station KOMA from 5 to
5:30 p. m. Sponsors of the 30-minute program
are Warner Theatres, State Theatres.
Video Independent Theatres and Cooper
Foundation. Warners operates the Midwest,
Warner and Sooner here; State Theatre operates
the Center and State; Video operates
the Will Rogers, May, Agnew, Gaiety, Redskin,
Reno, Rialto. Rodeo and Twilight Gardens,
and Cooper Foundation operates the Criterion.
Harber. Tower. Plaza and Capitol.
Ollie Brownlee is operating the Ritz. sub-
BUILT TO TAKE IT
-
. Griggs
Chairs
WITHSTAND
TOUGHEST WEAR
Comfort — the minute
they're occupied!
Their Beauty sportclei!
WRITE FOR CATALOG
GRIGGS EQUIPIVIE^T CO.
Belton, Texas
urban situation formerly affiliated with the
Cooper Foundation Theatres. Brownlee came
here from Fort Smith, Ark., to lease the
house, effective October 15. He formerly lived
here at one time, working for the Capitol,
a Cooper Foundation house. He also worked
Ralph Ayer,
for the Griffith circuit . . .
Cooper Foundation official from Lincoln,
Neb., arrived Monday (22) to spend a few
days here.
. . .
. . Al office
Kroger Babb of Hallmark Pictures, Wilmington,
Ohio, was in town on business
Also Paul Wilson, assistant division sales
manager for 20th-Fox in Atlanta, who spent
Newman, a couple of days here .
manager for Universal, and Glen Fowler, Universal
booker, attended the meeting- in St.
Louis at the Chase hotel with F. T. Murray,
head of branch operations, and Irving Sochin.
assistant general sales manager, both of New
York. The meeting was held to discuss the
current print situation.
Mr. and Mrs. Roger Rice of Video and
R. T. Williams, RKO manager, were among
film industry representatives at the OU-
Kansas football game at Norman. Attending
from Tulsa were Mr. and Mrs. C. B.
Akers. Also among the spectators were Mr.
and Mrs. Morris Loewenstein and Mr. and
Mrs. Bob Clark.
About 45 Oklahoma exhibitors, distributors
and representatives, including film salesmen,
attended a three-day fishing party at Lake
Murray October 16-18. Out-of-state fishermen
included Bob Warner of Manley Popcorn
and Hi Martin, district manager for Univer-.
sal, both of Dallas. In charge of arrange-'
ments for the outing were Glen Thompson/
city circuit owner; Harry Lord, Moore ex-
hibitor; Lament King, Marietta exhibitor,
and Harry Lawrence, Madill showman. The
stag event is a semiannual affair.
;
O. L. Smith of Marlow left on a three-week
deer-hunting trip in Colorado . Brock,
Lawton exhibitor, went to California for a .
week's visit . . . L. E. Brewer of Pauls Valley
spent the weekend in Austin, flying his own ,
airplane, to see his son L. E. Brewer jr., who
I
is now in the air corps, his daughter-in-law
and his new grandson, Paul Shaw Brewer,
eight weeks old.
R. V. McGinnis was in . . . Jack Crooks
and Mr. and Mrs. John Knisely of Norman
were also at the OU-Texas game . . . Mrs.
j
Margaret Day, "Mrs. Show Business" in I
Lawton, is chairman of the board for the
\
town's new million dollar hospital. She re- !
ports that the new institution began to oper- I
ate in the black after its first month. She
is Joe Turner's partner and, incidentally, his
grandmother .
Snyder and the Fanroy and Alamo theatres,
has purchased a new four-seater plane which
will enable him to transact business on Filmrow
more conveniently and be back home
before showtime.
Ralph Drewry and wife spent Monday and
part of Tuesday in the city . . . Mr. and Mrs.
Paul Rice of Paramount also attended the
OU-Texas game in Dallas, as did George
LeBlanc of Altec, Finis Stilwell of Ada. Larry
Boggs of Ardmore, Paul Cornwell. Roger Rice,
Sam Stone and their wives; Janie Isom, Jane
Welch, Virginia Marcum, Billijo Herman and
Mrs. Donald Asher, all of Video in the city.
Ralph Hughes of Heavener was in town on
I
business . . . Bill Wilson, manager of the
Mooreland situation, also was in . . . Walter
;
|
Kreh. Republic
in town .
auditor from New York, was
Hamm of Lawton, who
'
owns situations in Elk City, Altus. Frederick
and Law'ton, was here . Mrs. Vance Terry
of Woodward is in
, .
New Mexico undergoing
treatment for an allergy. Vance Terry re- i
The Ben
turned from there October 8 . . .
Terry's new home in Woodward is strictly
an answer to any homemaker's dream, with
everything new to make housekeeping a pleasure.
Nothing has been left out of the $160,000
layout. The door to the garage is electric
and opens with a push button installed in the
family car. We understand Ben did the
building, while the missus did the interior
decorating. Ben has used every newfangled
idea in the building business to make his
home, without doubt, one of the fanciest, most
up-to-date homes in the state.
Radio Comic in 'I Don't Care Girl'
Sam Hearn. radio-TV comic, has been ticketed
to the Mitzi Gaynor title-roler, "The I
Don't Care Girl," a 20th-Fox release.
FOOTBALL
SCOOPS
Book Now! Two Issues Weekly!!
WAREHOUSES
HOUSTON — 1209 Commerce at
San Jacinto St.
BEAUMONT — 550 Main Street
LUBBOCK — 1405 Avenue A
EQUIPMENT DISPLAY SALES
GARDEN WAREHOUSE, 1209 Commerce at S.in J.icirito Street
OKLAHOIVIA THEATRE SUPPLY CO.. 629 West Grand, Oklalioma City, OI

I
brought
; awarded
I
headdress.
!
made
i
Mr.
'
I
would
, Regina,
'
;
garet
i
Johnston,
I
Tjaymond
. . Howard
. . Porter
DAL LAS
F. Comes, for many year.s manager
of the Palace and Cornes theatres,
died at his home in Farmersville Monday
(221 of a heart attack. He was a member of
the Dallas Variety Club. He is survived by
wife: a .son Frank and his mother, Mrs.
W. F. Cornes of Farmersville . K.
Interstate circuit, is enjoying a
three-week vacation in New York, Boston
and other eastern cities.
Fran McCarty is leaving B&B Booking Co.
November 1 to go with Clark Cowden Drilling
Corp. in the M&W Tower building . . . Mar-
Rowland is now working at Superior
Booking Co., after being with Paramount
14 months . Baskin, booker for
Interstate who has been in the hospital for
several months, has returned to his home and
like to hear from his friends.
and Mrs. Dan Hulse and Dan jr. enjoyed
a pleasant vacation in Canada visiting
Moose Jaw and Winnipeg. Dan jr.
was awarded a scholarship to Southern Methodist
university by the Dallas Masonic lodge.
Willie Mae Southern, inspector at Metro,
the film industry some extra pub-
I licity recently. She attended a church break-
'
fast in south Dallas in which gifts were
for the most interesting and novel
Willie Mae wore a gay number
up of a reel bent slightly to fit her
head and decorated with strips of film, 35mm
interwoven with 16mm film. To complete the
effect in behalf of Movietime in Texas, she
wore Movietime valances from her shoulders.
She was interviewed ten days later about
her novel costume on the radio.
William MeCraw, executive director of Variety
International, has been engaged by John
Wayne as technical adviser for "The Alamo."
McCraw is an authority on Texas history . . .
Mrs. Mary Anna Davis, secretary to Louis J.
Weber at Metro, was married to Gordon Murphy,
former ice skating champion from Canada
. . . Charlie Weisenberg has bought an
interest in the Arlington Drive-In and is tak-
BOOK IT
WAHOO is
NOW!!!
the world's most thrilling
screen game. NoW being used
successFully by hundreds oF indoor
and outdoor theatres all over America.
Send (or complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabosh Avenue, Chicago 5, III.
SELL
YOUR THEATRE PRIVATELY
Urgesl coveraoc in U.S. No "Net" listiiios.
Hioliest reputation for Imow-hon
and fair dealing. 30 years experience in*
eluding exhibition. Ask Better Business Bu.
reau. or our customers. Know your hrol(er
ARTHUR LEAK Theotre Specialists
3305 Caruth. Dallas, Texas
Telephones: EM 023S - EM 74S9
CONFIDENTIAt CORRESPONDENCE INVITED
. . Bill O'Donnell
ing over active management .
of Interstate reports the National and
Palace in Breckenridge have been sold to
Douglas & Associates.
Henry Penix will take over the operation
of Tower in Wichita Falls November 1 . . .
Joe Love's theatres in Snyder have been sold
to J. L. Fife and V. F. Nichols of Seminole.
John Puller, manager for Love, has taken over
the booking and buying for the new management
. . . Jim Prichard, division manager
for Monogram, attended the joint Allied and
TOA regional meeting in Memphis.
Seen on Filmrow: E. W. Capps of the Hi-
Ho, Gainesville; Sidney F. Smith, Limestone
Theatre, Groesbeck; George C. Chatmas,
Hearne: Mr. and Mrs. H. H. Stroud, Hamilton;
Miss Dorothy Matson, Rockdale; Gerard
J. Ebeier, King Drive-In, San Marcos; C. O.
Simmons, Plaza, Denton; G. Martini, Martini,
Galveston; Mr. Hust, Liberty, Fort Worth:
Marvin McLarty, Circle Drive-In, Lubbock;
"Doc" Schwartz, Tower. Wichita Falls; R. M.
Shaw, Star Drive-In, Turnertown; Henry F.
Smith, Texas, McGregor; Audrey Cox, Palace,
Lamesa; Watson Davis, Pike Drive-In,
Port Worth; Mrs. George Franklin, Colonial
Drive-In, Argyle; Mr. and Mrs. Fort Keith,
Palace, Granbury; Johnny Blocker, El Paso,
and Jewel Archer of the Wes-Mer, Mercedes.
Around noon Monday the Town and Country
restaurant, a favorite spot for Filmrowers,
sent one of their personnel to the bank. A
hundred feet away, a young man brushed by
and grabbed the bank deposits, which he
stuffed in his shirt. The police finally got on
his trail after he jumped into a car. The car
drove around the block and he jumped out on
Jackson street, dropped his loot and ran into
National Screen Service offices hoping to
lose himself, and make a backdoor exit. He
was caught, however, without much trouble
and brought out to a waiting patrol car on
Jackson Street. Over 150 Filmrow employes
were out on the street by that time watching
action and wondering what everybody else
was doing.
Charles Connaught Dead
CHICAGO—Charles L. Connaught, former
owner of the State Theatre at Olivia, Minn.,
died suddenly from a heart attack at his
home in Haddonfield, N. J. At the time of
his death, Connaught was employed by RCA
Victor at Camden. He had only recently been
transferred from Chicago to the New Jersey
home office. He leaves a wife and two sons.
Two Azteca Releases
SAN ANTONIO—Two new Azteca releases,
announced by booker Fernando Obledo, are
"Adventurea" with Ninon Sevilla, Andrea
Palma and Tito Junco, and "Rosauro Castro"
starring Pedro Armendariz.
U.S. Productions Screened in Mexico
Out of a total of 201 feature films screened
in the federal district of Mexico during the
first six months of this year 120 were U.S.
productions, 52 Mexican, eight Spanish, eight
French, seven Italian, four Argentine and two
British.
RESEARCH
for
BUREAU
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
10-27-51
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning:
n Acoustics
n Lighting Fixtures
Air Conditioning Plumbing Fixtures
n Architectural Service Q Projectors
D "Black" Lighting
q projection Lamps
n Building Material p geating
^ " Signs and Marquees
n Coin Machines
n Sound Equipment
n Complete Remodeling'"
Television
Decorating
Drink Dispensers Theatre Fronts
Q Drive-In Equipment Q Vending Equipment
D Other
Theatre
Seating
Address
City
State
Subjects
Capacity
Signed
Postage-paid reply cords for your further convenience
in obtaining information are provided in The MODERN
THEATRE Section, published with the first issue of
each month.
BOXOFFICE October 27, 1951 74-A

. . . Milton
. .
. . "Tembo,"
. . Rudolph
. .
,
•tbti
SAN ANTONIO
. . . "Painting
. . . Over 50,000
Tanie Cardenas, hello girl for International
Amusement Co., vacationed
the Clouds With Sunshine" opened Thursday
(18) at the Aztec Theatre
television receiving sets are now In operation
in San Antonio and Bexar county .
Harry Griffith has been retained as manager
of the Municipal auditorium following a
clash with Mayor Jack White over the bookkeeping
system kept at the civic theatre.
The mayor discharged Graydon L. Buck as
assistant manager and appointed Ted E.
Waggoner to take his place. Waggoner formerly
operated the South San Theatre.
The Polack Bros. Shrine circus drew near
capacity houses at the Municipal auditorium
for the past week ... A number of Cantinflas'
film fans journeyed to Nuevo Laredo,
Mexico, to see him (Mareo Moreno) perform
in the bull ring.
. .
Visiting- the Latin-American exchanges
were G. C. Pena and brother of the Belmita
Theatre, Delmita; Benito Silvas and brother
Mike Silvas, Mexico Theatre, Carrizo Springs,
and Silvas Theatre, Asherton . Three new
employes were added at Azteca: Olivia Ayala,
file clerk; Abel Cortines, advertising clerk,
and Felix Marin, inspector.
Alfred N. Sack, executive of Sack Amusement
& Television Enterprises in Dallas, was
in the city recently on a combined business
and pleasure trip . . Visiting the local film
.
exchanges were Frank Fletcher of the Ritz In
Houston and Mr. and Mrs. Jose Suarez from
the Mexico Theatre at Midland.
Azteca Films is scheduled to open its new
film exchange at 410 San Pedro Ave. on November
3 . . . Louis Hess, assistant manager
of the Clasa-Mohme exchange here, is on
temporary duty at the Los Angeles home office
. . . Every theatre and film exchange in
town was represented at the recent COMPO
luncheon held in the Colonial room of the
Menger hotel here.
Margaret Douglas of Uvalde, mother of
Don C. Douglas of Dallas, was here to welcome
the group of Movietime in Texas Hollywood
representatives at the party given for the
stars and others in the Texas room of the
Gunter hotel. Being a prohibitionist, Mrs.
Douglas did all her toasting with soda water
Overman, UA, was in town during
WE HAVE IT M !
Single Bill Headline Features
!
Double Bill Features — Westerns
Serials — Shorts — Unusual Road
Show Attractions
n
J(ioHN)
(O. K.)
ENKINS & D OURGEOIS
ASTOR PICTURES COMPANY
Harwood and Jackson Sta. PRospect 2408
DALLAS I. TEXAS
MEMPHIS: 408 So. Second St.
NEW OHLEANS: 218 So. Liberty St.
the showing of "Cyrano de Bergerac," which
did extra good business at the Aztec . . . Redd
Harper and Cindy Walker of Hollywood, who
have the leading roles in "Mr. Texas," were
here for the showing of that picture in the
Trinity Baptist church auditorium. It was
billed as "the world's first Chj'istian western
picture." Billy Graham Evangelistic Ass'n
is the distributor.
The Amazing Doctor X of screen and radio
appeared at three of the five Statewide
Drive-In Corp. theatres here recently . . .
"Cyrano de Bergerac" was at the Aztec, "His
Kind of Woman" at the Majestic and "David
and Bathsheba" at the Texas . de
la Fuente, National Theatre doorman, rounded
out his sixth year with that popular west side
house.
Harley W. Kier of Kier Film Co. here was
due back from a New York business trip . . .
Ed Brady, Palace, San Benito, participated in
the annual Texas Golf Ass'n senior championship
played at the San Antonio Country
club . which scored a big hit at
the Texas for a week, was moved to the Empire
. . . Curly Williams, who worked in western
adventure shorts filmed in and around
San Antonio in recent years, is vacationing
in Minnesota.
From Austin comes the news that the secretary
of state has assigned the trademark
name "Lucky License Nite" to the Bayou
Drive-In at La Marque, Tex. This 500-car
ozoner is owned by K. M. McDaniels .
Recent visitors: Lloyd Munter, Eagle Pass;
C. C. Chaldwell of Lubbock, who books films
for the Mesa Theatre, O'Donnell; David J.
Young sr., Mexico, Brownsville, who took in
an art exhibition; Bob Bauer, San Miguel
Allende, Mexico, theatreman; Enrique Flores,
Rio, Mission; Mr. and Mrs. F. Lynn "Red"
Fetz, Denver, Colo., and Sammy Jones, Rio
Theatre, Brownfield, Tex.
Tower in Corpus Christi
Open After Renovation
CORPUS CHRISTI—The Tower Theatre,
1647 Alameda, one of the theatres operated
by Corpus Christi Theatres, was closed 12
days for redecoration which included new
draperies, carpets, lighting, and plushcovered
cushioned seats. It reopened October
14 with "Flying Leathernecks." Jack Trench,
formerly connected with Midway Theatre in
Dallas, has been made manager of the Tower
by Bruce Collins, president of Corpus Christi
Theatres. Trench was once a catcher for the
Corpus Cliristi Aces.
Victor Young is writing the score for "Scaramouche"
for Metro.
Splendid North Central Texas Theatre
situation available. $70,000 to
handle. Address P. 0. Box 752,
Dallas.
BUFFALO COOLING EQUIPMENT
lOth Fl., 2nd Unit. Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas. Tex.
One-Man Committee
Gets New Rio Theatre
NEDERLAND, TEX.—A greatly
improvet
Rio Theatre will be reopened here, probabl;
this week or next, after being closed tw(
months, it was announced by Earl Gish
chairman of the Nederland Chamber of Commerce
theatre committee. Gish has been £
one-man committee that has worked hours
on negotiations with Jefferson Amusement
Co. officials on reopening plans.
Workmen moved in the last of September
to begin their job of renovation. The building
will have a new front, the interior will be
cleaned and remodeled, there will be new,
carpet on the floor, seats worked over, new
boxoffice, snack bar, repainted floors, new
screen, repair of sidewalls and the construction
of a beam ceiling.
One of the important changes will be the
scheduling of first run pictures for the Rio,
Gish stated. They will come here immediately
after playing at the Jefferson in Beaumont
and the Neches in Port Neches. Melvin Wilson,
Midcounty theatre manager, said that
this week the company probably would have
a complete announcement as to the manager,
policies, etc.
Plains at Lockney, Tex.,
Open After Renovation
LOCKNEY, TEX.—The new Plains Theatre,
remodeled and redecorated, reopened recently
almost complete. Manager J. B. Seale said
one or two small items in the renovation program
would have to be completed after the
reopening.
The entire front of the theatre was changed,
with the boxoffice moved to the north side of
the entrance, three slab doors replacing the
old type and a green tile front and brown
tile floor laid in the entrance and across the
front. A stairway was built at the north side
of the building leading to the offices upstairs
and the balcony for colored people. A marquee
was added to the front, built in a circular
shape.
The entrance to the auditorium was
changed completely and the lobby was textoned
and finished in pale pink. Murals with
a western theme now decorate the walls, one
of them depicting Texas longhorns at a windmill
and the other a ranch camp scene. Bestrooms
are to the right and left and a glassedin
cryroom and smoking room are provided.
The lobby floor is partially covered with tile
and the remainder leading into the auditorium
is carpeted. The auditorium itself was
redecorated with floral scenes on the walls.
New lighting was installed. The remodeling
left room for seating to be added and 53 more
seats were installed.
Adult prices will be 44 cents at the Plains
and' Saturday matinees are being discontinued.
The town's other theatre, the Mesa,
will show on Friday night, Saturday matinee
and night.
Reel Drive-In Improved
ROCKDALE, TEX.—The Reel Drive-In Is
now featuring individual car speakers. C. W.
Matson. owner of the theatre, .said he now has
186 speakers installed and ready for use and,
when completed, the installation will be provided
for 350 cars.
fr^lt
74-B
BOXOFFICE :
: October
27, 1951

otheniiti;
L,
i
Movielime Message
To Schoolteachers
FORT WORTH—Frank Weatherford, city
manager for Interstate Theatres in Fort
Worth, with offices in the Palace Theatre
building, for several years now has been mailing
circular-type letters to city and regional
school teachers twice a year concerning pictures.
The unusual promotion has been found
very effective. He sent out a separate letter
during the early Movietime campaign. It
reads as follows:
"IT'S MOVIETIME IN TEXAS—U.S.A.
"Now that you have weathered the first
onslaught of children returning to school,
may we suggest that you take time out to
enjoy a movie. This letter is your invitation
to be our guest at any Fort Worth Interstate
theatre.
"Too, we are anxious to express our appreciation
for the spirit of friendliness you
have shown us on the occasions we have
requested your cooperation.
"Showmen in Fort Worth, all over Texas,
and throughout the country have launched
a campaign to tell the public in a straightfrom-the-shoulder
manner the important role
the movie theatre plays in each and every
community. Millions of families have accepted
movies as their main source of relaxation
and entertainment. However, it is the
teacher who forms the nucleus of that small
minority who realizes the importance of motion
pictures as a medium of education.
"Under the label of entertainment, large
portions of art, music . . yes, and inspiration,
are consumed daily by the showgoing public
without being conscious of their enlightenment.
When it becomes a more secure financial
risk to present these elements to
the public in a forthright manner, Hollywood
is prepared to produce an increasing number
of fine films of 'The Red Shoes' and 'Of Men
and Music' stature. They are eager to bring
to life on the motion picture screen other
great classics as 'Hamlet' and 'Cyi-ano de
Bergerac' ."
. .
The letter then mentions outstanding
product during Movietime, and concludes:
"So, at your convenience, select a movie of
your choice and be our guest. This letter when
presented at the boxoffice of any Fort Worth
Interstate theatre will serve as admission
for you and one, except on special road show
attractions."
C. C. Caldwell Adds Airer
To O'Donnell Holdings
O'DONNELL, TEX.—C. C. Caldwell of Lubbock,
owner of two theatres here, said he
has bought a block of land from A. H. Koeninger
just west of the city park on the Wells
road for erection of a modern drive-in that
will "seat" 250 cars.
Work began this month but Caldwell declined
to estimate the total cost, only saying
that theatres of this type are expensive. There
will be a snack bar similar to those in neighboring
towns. All technical equipment has
been purchased. Hervey Gardenshire is manager
of the local Caldwell theatres.
Advertising Films in Netherlands
Good advertising motion picture films made
in the Netherlands, it is said, can compete
favorably with those of any foreign country.
Bullington-Lee-McMahon
Airer to Have Enclosure
WICHITA FALLS. TEX.—Tht-
new drivein
being constructed by Bullington-Lee-Mc-
Mahon at 3006 Grant will be limited in size
and capacity by government restrictions controlling
copper. "It will hold from 200 to 250
cars, however," said L. B. Lee, one of the
members of the firm that now owns and operates
the Twin Falls and Scottic drive-ins.
"We would have made it some larger but
there were restrictions allowing only so much
copper to be used in construction work. Copper
is the wiring that equips the cars with
speakers," he said. Actual construction began
about October 1 but the property for the project
was bought a year ago. The theatre is
being built at a cost of $7,500 and will be
ready by December 1.
Though smaller in size, the new drive-in. as
yet unnamed, will be unique in having a
glassed-in seating arrangement for spectators
not in cars. The enclosure will be equipped
with heating and air conditioning.
Dallas Tent to Elect
Crew November 5
DALLAS—The board of directors of 'Variety
Tent 17 has set Monday (5i as the date
for the election of the crew for 1952.
The meeting will be held in the club rooms,
with a dinner at 6 p. m. and the election at
7, at which time a report will be made by the
nominating committee. Only regular barkers,
whose 1951 dues are paid and who are in
good standing, are eligible to vote. Associate
barkers are welcome to attend, but may not
cast
votes.
Twenty-two nominees have been submitted
by the existing crew of which 11 will be voted
upon for the 1952 crew. Additional nominations
may be made from the floor.
Those nominated are Ray Beall, Jack Corgan,
Charles E. Darden, C. A. Dolsen. Don C.
Douglas, Paul M. Evans, John J. Houlihan,
Phil R. Isley, Harry L. Kaplan, Alex C. Keese,
Sam B. Landrum, C. D. Leon, Wilbur L.
Marshall, R. I. Payne, J. A. Pi'ichard. Meyer
J. Rachofsky, Clyde W. Rembert, A. H. Reynolds,
L. M. Rice, Harold Schwarz, P. L.
Stocker and Ken Way.
Frels Circuit Sells Its
New Braunfels House
NEW BRAUNFELS, TEX.—The Capitol
Theatre this month went under new management
and promised the public a revitalized
entertainment policy. J. 'V. Theatre Enterprises
assumed ownership as of October 7 and
General Manager Kenneth Lemke said the
house henceforth will show a better grade of
pictures with a stage show once every two
weeks.
The purchase price was a reported $95,000
and owner of the company is Gerald Ebeier
of San Marcos, who operates the King Drivein
there. Purchase was made from the Frels
Theatres of 'Victoria.
The latest manager of Frels, H. C. Cox,
who has been here since June, will go to
Victoria to supervise the four Frels situations
there. Lemke, originally from Milwaukee,
will manage the Capitol and make his home
in the apartment on the second floor. Mrs.
Lemke will join him here shortly.
Crimand Hartgrove
Obtain Telenews
DALLAS—Telenews Theatres will turn over
the Dallas Theatre to the new lessee. Greater
Texas Theatres, owned and operated by L. N.
Crim jr. and Robert Hartgrove. effective
November 1.
The first film under the new management
will be the American premiere of the Alexander
Korda Technicolor production, "Bonnie
Prince Charlie." starring David Niven. According
to Hartgrove, the U.S. release on the
film will be effective about 30 days later
when theatres in Los Angeles, Chicago and
other cities will get it.
Hartgrove and Crim plan to rename the
theatre, redecorate and remodel, closing for
about a week in December. Remodeling will
include a new sign, front, renovation of seats
and a mural for the downstairs lobby. The
mural will be painted by H. R. McBride,
muralist for the Cowtow-n Drive-ln, Fort
Worth, also owned by the Greater Texas
Theatres.
A policy of top fare films and first runs
has been announced by Crim and Hartgrove,
and "The Wooden Hor.se," another British
film starring Leo Genn, is slated to follow
"Bonnie Prince Charlie."
Sylvan Goldfinger, division manager for
Telenews, was to arrive Friday to make final
arrangements for turning over the theatre
to the new lessees.
Mexican Films Second
To U.S. in Colombia
From Eastern Edition
WASHINGTON—The present motion picture
market in Colombia would be amply
covered with about 350 to 375 feature films,
200 to 250 short subjects and 200 newsreels
annually. During 1950 a total of 407 feature
films were released, of which 250 were United
States films, 22 were British, 60 Mexican, 20
Argentine, 20 Spanish, 18 French, 16 Italian
and one was a German film.
The principal competitor of United States
films in Colombia are Mexican films. The
wider distribution of Mexican films throughout
the small towns and rural areas contributes
to a greater income per film than is
achieved by United States productions. Of
total estimated gross boxoffice receipts of
40.000,000 pesos in 1950, United States films
accounted for 19.000,000 pesos and Mexican
films for about 11,000,000 pesos. lOne peso
equals about 40 cents in U.S. currency.
It is estimated that there are approximately
550 motion picture theatres showing 35mm
films in Colombia having a total seating capacity
of 375,000. The average weekly theatre
attendance is estimated at about 1.000,000.
Admission prices range from 30 centavos in
suburban and rural theatres, to 60, 70 and 80
centavos in second and third run metropolitan
theatres, and 1.00, 1.20 and 1.50 pesos
in first run theatres. In the metropolitan
areas the audiences generally prefer films
with heavy melodramatic and romantic
themes, and next in order there is a preference
for comedies in Spanish ichiefly of
Mexican origin). In the rural areas there
is a greater acceptance of adventure films,
but again the stress is on heavy melodrama.
Musicals (except those featuring Latin
music) and detective themes have very little
audience appeal.
BOXOFFICE :
: October 27, 1951
74-C

:
How Can America Produce 4f/ the Sfeel It Needs
,.,for Military. . . ancf Civilian Purposes ?
FREE BOOKLET Tells How to
Conduct Scrap Salvage Program
in Your Business.
Address Advertising Council, 25
W. 45th St., New York 19, N. Y.
SCRAPPY SAYS
One way is to feed more pig iron into
the furnaces. But . . .
That will require more supplies of ore,
limestone, coal, etc.*— to say nothing
of more new ore boats and rail cars to
transport the additional supplies.
A better way— the only practical way
— is to use the dormant iron and steel
scrap lying around in
machines, equipment, tools
the form of old
and metal
structures.
Your business must have available
scrap— in some form. That scrap is
needed to keep the furnaces going in the
steel mills ... to keep our fighting
forces and our allies well armed ... to
sustain our civilian life at home.
Think how many ways you use iron
and steel. Think what would happen if
it became extremely scarce. Put your
iron and steel scrap to good use— now
— by selling it to your local scrap dealer.
Don't delay— the emergency is becoming
more severe every day.
For every ton of scrap fed into the furnaces,
we save approximately 2 tons of iron ore,
1 ton of coal, nearly 'A ton of limestone and
many other critical materials. Also, scrap helps
make steel faster, shortens the refining process.
NON-FERROUS SCRAP IS NEEDED, TOO!
This advertisement Is a contribution. In the national Interest, by
B O X O F F I C
E
74-D BOXOFFICE
: : October 27, 1951

: October
tonia is finished, Clinton will boast two of
the finest theatres in the country for a town
Theatre Renovation
'Derails' Old Train
CLINTON. ILL.—Work of redecorating and
refurnishing the Clintonia Tl-ieatre wa.s being
rapidly finished this month. The Kaye Theatre,
also under the ownership of the Mc-
Cullom circuit and the management of J. C.
Nelson, was closed several months for extensive
alteration but has already been reopened,
as reported in BOXOFFICE October 6.
Axel Claussen, interior decorator for the
McCulIom chain, was in charge of the local
project. The interior of the Clintonia has
been entirely redecorated and all new furnishings
added. The foyer and the lounge on the
second floor were recarpeted, laid over foam
rubber lining. Style of the furniture in the
foyer has been changed and several more
new pieces added. The lounge chairs are
covered with a special fabric and frames are
in blond wood.
The lounge was formerly known as the
Railroad Lounge and had a picture of the
Illinois Central's Green Diamond streaminer
passenger train painted on the south
wall. It has been completely redecorated and
the wall on which the picture was painted
has been finished in a dark grey against
which new light fixtures with a modern
decorative shield in gold bronze are hung.
A modernistic painting has replaced the old
train on the same wall. The ceiling of the
louHge is finished in chartreuse and colors
used in the upholstery of the furniture are
grey, turquoise and green. All the lamps in
the lounge are modernistic, including the
"question mark" lamp which came from a
California firm specializing in modern furniture.
Drapes of mustard yellow hang in both
foyer and lounge.
The numerous improvements, costing several
thousand dollars, are being reviewed by
theatregoers as the work goes on without the
theatre being closed down. When the Clin-
its size.
Essoness Makes Three
Changes in Management
CHICAGO—Some personnel shifts have
been made public by Ed Masters, local repre-
village theatres.
sentative in Oak Park and River Forest for
the Essaness company, operator of the three
Jack Champagne has been appointed manager
of the Lamar, with Herb Crane going
back to the Southern as manager after six
months' temporary duty at the Lamar. Frank
Brennan, who has been with the Lake Theatre
for the last six years, was named one of
the assistant managers. He is a retired postal
employe and lives at the Elks club.
Drive-In Named After Baby
JACKSON, MO.—A 325-car drive-in is being
built on Highway 25 just north of Hubble
creek by William Sherman, who operates theatres
in Advance and Bloomfield, Mo. Sherman
has named the new drive-in after his
daughter Jackie Linn, born the same day he
broke ground for the theatre. Prior to entering
exhibition, Sherman was St. Louis exchange
manager and later district manager
for Eagle Lion.
Jay B. Smith Jungle Film
Is Acquired by Triangle
ST. LOUIS—Triangle Film Distributors,
Inc., St. Louis, has announced the acquisition
for world-wide distribution of the color motion
pictures .shot by Jay B. Smith, St. Louis
traveler and photographer, that reveal the
primitive life of the Aparari Indians in the
jungles on the upper reaches of the Amazon
river in South America.
Triangle also recently purchased 51 pictures
that formerly had been distributed in
this territory by Eagle Lion. These films, purchased
from Julie Chapman of New York City,
include the Red Stallion series, Lash LaRue
westerns, Eddie Dean westerns, "Repeat Performance"
and many others.
Paul Krueger. co-general manager of
Wehrenberg Theatres here, recently purchased
a one-third interest in Triangle. The other
stockholders, each holding one-third of the
shares, are Tom Bloomer of Belleville, 111.,
and Cliff Mantle of St. Louis.
Portland Theatre Co. Sues
For Princess Possession
PORTLAND, IND.—An action for ejectment
and po.5session of the Pi-incess Theatre on
North Meridian street was filed here by Portland
Theatre Realty Co. against Peter Mailers
of Fort Wayne and the Bluffton Grand
Amusement Co. The complaint stated the
defendants now hold possession of said real
estate without right and have unlawfully kept
the plaintiff company out of possession to
their damage of $20,000.
The Portland Theatre Realty Co. also owns
the other downtown theatre, the Hines, and
the Beacon Drive-In, all of Portland. Officials
are Rep. Ralph G. Hines, president; H. Harold
Hines and Ruth Hines A.shcraft, secretarytreasurer.
Simons Will Address Two
Films Council Meetings
CHICAGO—M. L. Simons will address the
Better Films Council of Sheboygan, Thursday
( 1 > and the Wisconsin convention of Better
Films Councils in Milwaukee November 5. He
will discuss the importance of the motion
picture theatre to the business community.
Simons, assistant to H. M. Richey, MGM exhibitor
relations head, will show 50 slides
from "Quo Vadis" at both meetings.
Chicago's Lex Bought
CHICAGO—The campaign in
the suburban
Garfieldian and Austin News against the unsafe
condition of the Lex Theatre, which was
abandoned last winter after a fire, has paid
dividends, according to the newspapers. The
new owner, who asked that his name be withheld
temporarily, called a reporter for the
papers and asked them to "take it easy on
the building" for he had just bought it and
planned to renovate and remodel.
New Illiopolis Open Soon
ILLIOPOLIS, ILL.—The new Illiopolis Theatre
is scheduled to open about November 1,
Edward Griesheim, manager and principal
owner, has announced. The new 360-seater,
replacing Griesheim's theatre which was destroyed
in an $86,000 explosion and fire July
4, 1950, is on the same site.
Wisconsin ITO Heads
Plan ior Convention
MILWAUKEE—Tony La Porte and John
McKay, convention co-chairmen, have begun
working on the program for the annual Wisconsin
Allied meeting December 10-12 at the
Schroeder hotel here. President Ben Marcus
said there will be a well-rounded program of
speakers, including .some of the Allied national
leaders, and exhibits. The .showman's
side of theatre TV and film buying problems
are on the agenda for discu.ssion.
One of the highlights will be the di.splays
of theatre TV units, new types of drive-in
equipment, new carpeting styles, labor-saving
devices in theatre operation and a complete
array of vending equipment and theatre supplies.
The entire fifth floor foyer of the
Schroeder will be filled with exhibits.
Another highlight promised by the chairmen
is the "Boost Your Business" Individual
group di.scussions for the sub.sequent, small
town and first run situations. The discussions
have been very informative and helpful in
past meetings and this year's seminars are
expected to draw 100 per cent participation.
Promising to outdo themselves in a program
of social events as well, the committees
are planning the convention with the slogan:
"Ushering in the movies' greatest year." Convention
headquarters are at 1027 West
Wells St.
In charge of the exhibitor group discussions
will be Russell Leddy, key town: Angelo
Provinzano, subsequent run: Eric Brown, small
town, and S. J. Goldberg, drive-in. The publicity
committee consists of A. M. Spheeris, L.
Beltz, Louis Orlove, Angelo Provinzano and
Henry Toilette: while Howard Gleason, John
P. Adler, Arnold Brumm, Provinzano and
Oliver Trampe comprise the program and arrangements
committee. Edward Johnson is
looking after year book and exhibits. On the
registration committee are William Pierce,
Sidney Margoles and Elmer Schwanke.
H. J. Quartemont Named
Chief at Prairie Du Chien
PRAIRIE DU CHIEN, WIS. — Henry J.
Quartemont has been appointed manager for
the Metro and Regent theatres, operated
here by Unity Theatre Management of Milwaukee.
Resigning as studio manager in Black
River Falls, Wis., for WKLJ, Quartemont is
no newcomer to show business, having been
in it since 1942. Beginning as an operator in
silent picture days in a dance hall theatre,
he has at various times been employed by
Fox. Warner and Saxe in Milwaukee as manager,
and was for eight years manager and
supervisor for M&E Theatres. He also published
and edited several newspapers.
Matt Davis Loses Again
ST. LOUIS—The U.S. court of appeals
here has affirmed the decision of the district
court in St. Louis finding for the defendant.
RKO Pictures, in the suit brought by Matthew
L. Davis of St. Louis for alleged damages to
him because one of the characters in the
motion picture, "Fighting Father Dunne," bore
the same name as his and was depicted as a
criminal. Davis, at one time a resident of
Father Dunne's Newsboys Home here, had
sought $300,000 damages.
BOXOFFICE :
27, 1951 75

. . Word
. . Children
ST .
LOUIS
Tyjorgan Hudgins, MGM publicist was to be
here two days i25, 26) working on "Quo
Vadis." He is to speak at meetings in both
the Southwest and Normandy high schools
and at sessions in the Art Theatre for the
Better Film Council and the audio-visual
education department of the board of education.
All talks ar? to be illustrated by
selected lantern slides of scenes from the
picture. A Hollywood premiere is scheduled
for the film November 20 with spotlights
and invited celebrities. Night performances
are to be on a reserved seat basis at $1.50
each while daytime shows are to be continuous
from 10 a. m.
50 for children.
at 90 cents for adults and
A free slhow at the Clark in Pittsfield, 111.,
on a recent Saturday featuring "Johnny
Holiday" attracted a packed house despite
rain. In addition a thousand balloons were
given away ... A new marquee is being installed
at the Melba Theatre, a unit of the
Wehrenberg circuit, and the house also is
to be remodeled. The circuit also is installing
a new marquee and attraction board at
Ronnie's Drive-In and its 66 Park-In on U.S.
66 . . . Ollie Broughton was at MGM inspectboasts
about his tools
/ Yes/ it takes good
equipment, as well
as good workmen, to
produce fine theatre
screen advertising.
That's
why
discriminating
Exhibitors
use
BUSINES
Local Screen Advertising of Quality
ing the inspection and shipping room facili
ties.
The police department and merchants li
various parts of the city have arranged i
number of Halloween programs for the children
in an effort to hold vandalism to s
minimum. Many merchants are offering
special prizes in window decorating contests
so as to channel the soap and candle activities
of the youngsters into less destructive
Exhibitors seen on the Row-: Harrj
lines . . .
Miller, Festus; Tom Bloomer, Belleville;
Loren Cluster, Salem; Marc Steinberg, East
Alton.
. . .
Margaret Whiting, singer: Pat Williams,
formerly with Ken Murray's "Blackouts," and
Robert Ford, actor, helped out in the "Scott
Varieties of '51" presented in hangar No. 2 at'
Scott air force base near Belleville Tuesday
and Wednesday An unexpected extra
show w'as put on at the Rustic Star Light
Drive-In on U.S. No. 40, one mile east of
Effingham, recently when a heifer escaped
from the truck of Lloyd Steger of near Montrose,
111., and then led Steger and Chief of
Police Charles Althof f of Effingham on a
merry chase that finally ended in the drivein.
Of course, it all happened in the daytime,
so there were no cash customers on hand to
enjoy the last roundup for the heifer.
J. V. Walker, former manager of the Plaza
in Mount Vernon, recently was transferred
by the Fox Midwest Theatres to assume the
management of the Plaza in Marion, 111. His
home city is Du Quoin . of St.
John's orphanage at Belleville recently were
the guests of the Belleville Rotary club at a
Lincoln Theatre party in that city to see
"Alice in Wonderland." Phil Hill, manager of
the theatre, past president of the Rotary
club, assisted in serving the kiddies plenty of
popcorn and soda pop.
N. H. Leach, owner of the Leach Theatre
in LaFoUette, Tenn., plans to give away a
1951 Pontiac convertible on Thanksgiving
day as part of a promotion for Movietime in
his area. The car is on display in front of
the theatre. Leach uses this slogan "Go to
Church and Thank God You Ai-e Free to Go
to Church."
David Beznor of Milwaukee, attorney for
the Colosseum of Motion Picture Salesmen of
Amer.ca, attended an afternoon meeting of
the St. Louis loge Saturday (20i and explained
various portions of the agreement
recently signed with film companies covering
wage and expense account increases for film
salesmen . comes from Doniphan,
Mo., that a controversy has developed there
as to the person who now holds the lease on
Mis.50Lri Theatre, a 270-seater, that has been
operated for some time by Mrs. E. J. Chilton.
One ver.sion is that Mrs. Chilton's lease expired
and had not been renewed and that
instead the owner of the rival 350-seat Hunt
Theatre, operated by Gerald H. Hunt, had
obtained a lease on the Missouri. But, information
in film circles, has it that Mrs.
Chilton has refused to give up the theatre
and continues her operation.
FILM INDUSTRIES, INCr
2269 Ford Parkway
208 So. LaSalle St
St. Paul I, Minnesota
Chicago 4, Illinois
EVERYTHING FOR THE THEATRE
Personalized Service
St. Louis Theatre Supply Company
Arch Hosier
3310 Olive Street, Si. Louis 3. Mo.
Telephone JEiferson 7974
76 BOXOFFICE :
: October 27. 1951

. . Jack
. . Kerasotes
. . Gus
——
—
—
—
SttOl;,
SPRINGFIELD
Tjroderick Crawford, here to promote his new
film. "The Mob," visited Gov, Adlai Stevenson
with Roy Jones. Columbia; Frank
Doyle, Ozark Airlines. C. D. Hill. St. Louis.
Columbia manager; Paul Becker, Springfield
Theatre Guild; Mayor John E. MacWherter
and Elden Becker, county auditor.
Mortimer Berman, manager of Great-States
Orpheum. is making plans for taking the free
vacation in Arizona that he won as an award
in Paramount's "Furies" contest . . . Bill
Souttar, Lincoln manager, also has caught
the fever and was gunning for a prize in the
"The Day the Earth Stood Still" contest. Bill
had a special front, a page of cooperative
merch.int newspaper ads. special radio spots,
a soundtruck on the street and giant tabloid
heralds.
Louis Kerasotes was home on a weekend
visit from Minneapolis where he is .stationed
as a lieutenant in the army reserve . . . Work
on the Kerasotes new drive-in came to a halt
as a result of a dispute among carpenters
and laborers as to which craft is to hoist the
lumber up to carpenters applying the facing
on the tower . plans extensive
remodeling of the front and entrance lobby
of the Rialto in Peoria.
CHICAGO
r\uo Vadis" was screened at the Esquire ex-
^ clusively for MGM delegates attending the
sales rally . . . Irving Joseph, head of Essanjay
Film Co.. left for the west coast to open four
distribution offices in that territory.
Frank Wichlac jr., previously of the Luna
. . . Herb
.
staff for B&K, returned from Korea, to reestablish
his own Pipe Organ Sales & Service
office. Frank was honorably discharged after
Jimmy Smith,
a stretch of army service . . .
manager of the Southern Theatre for Essaness
circuit at Oak Park, resigned to take a
job with Brink's, Inc.. in Chicago
Crane has been shifted from the LaMar, Oak
Park, to the Southern in Oak Park by
Essaness Champagne, previously
assistant manager at the Lake in Oak Park, is
now manager of the LaMar . Bjelke,
veteran B&K manager, returned to managerial
duties after leaving the company last spring.
He now is stationed at -the Portage Theatre
here.
Capt. Harry Fulmer of the Chicago police
department and head of the censor board for
the last two years, will retire November 1 . . .
Warren Slee, MGM's transportation chief
THE^JTRE EQUIPMENT
442 NORTH ILLINOIS STREET
INDIANAPOLIS
INDIANA
"Everything for fhe Theatre"
here, was elected treasurer of the Chicago
Essaness circuit closed its
Publicity club . . .
Pour-Screen Drive-In and North Avenue
Outdoor Theatre for the season.
Leonard Utecht, who has been doing summer
managerial relief work for Balaban &
Katz and who formerly was manager for
Essaness Theatres, has recovered after an
illness and will open a public relations office
soon to handle theatre exploitation in
the Chicago area.
Sixth Week of 'David'
Tops Chicago at 120
CHICAGO — First run grosses held well
above the average mark throughout the Loop,
with "David and Bathsheba," in its sixth
week at the State-Lake, still ranking as top
money-maker with a gross of 120 per cent.
"Angelo," in its fourth week at the World
Playhouse, gave a good accounting of itself
with 115 per cent. At the Oriental, "Texas
Carnival," in its second week, got a hefty
boost from the stage show headed by Betty
and Jane Kean. while at the Chicago "Jim
Thorpe—All American" and "The Roarin'
20s" on stage did average in a second stanza.
(Average Is 100)
Chicago Jim Thorpe — -All American (WB), plus
stage show, 2nd wk 109
Grand—The Day the Earth Stood Still (20th-Fox);
Gasoline Alley (Col) 110
Onentcl — Texas Carnival (MGM). plus stage
show, 2nd wk , 105
Roosevelt The Magic Face (Col); Crimiiial LoTwyer
(Col), 2nd wk 105
State-Lake—David and Bathsheba (20th-Fox), Bth
wk 120
Surf Tony Draws a Horse (Fine Arts) ..115
United Artists—Golden Horde (U-I); The Basketball
Fix (Realart) 110
World Playhouse Angelo (Scalera), 4th wk 115
Woods—Bright Victory (U-1) 110
Ziegfeld—No Highway in the Sky (20th-Fox) 115
'Across Wide Missouri'
Tops Indianapolis List
INDIANAPOLIS — Boxoffice grosses were
considered good last week at the majority of
first runs. "Across the Wide Missouri" topped
the list.
Circle—David and Bathsheba (20th-Fox), 5 days
of 2nd wk 100
Indiana Painting the Clouds With Sunshine (WB);
Hurricane Island (Col) 100
Keiths—People Will Talk (20th-Fox); Pardon My
French (UA), 2nd d ! wk 75
Loews Across the Wide Missouri (MGM); The
strip (MGM) 120
Lyric Tomorrow Is Another Day (WB); Jungle
Manhunt (Col) 95
Rocky Lane Appearances
At Indiana Hospitals
INDIANAPOLIS—Rocky Lane, western film
star, and Bernard Brager. manager for Republic,
visited the James Whitcomb Riley
hospital for crippled children, the Indiana
Boys at Plainfield, the Harry Mock hospital
for crippled children, and the Ball General
hospital at Muncie in connection with the
Movietime U.S.A. celebration. Lane went to
Louisville, Ky., from here.
Booth Union Blamed
ST. LOUIS—After a protest from the projectionist
Local 143, the St. Louis public
library has decided not to resume its free
motion picture shows at the central branch
library. The union objected because regular
employes of the library were serving as projectionists
at these shows instead of members
of
the union.
INDIANAPOLIS
. . Al
. .
Tirilliam Brower, former booker at U-I who
has .served two years in Korea, has
been discharged. He was with U-I in Cincinnati
Mrs. Barbara Ann Carr. has joined
. . . the Realart staff . . . Alex Kalafat. who operates
the Garrett Drive-In, recently was a
patient at St. Francis hospital, Fort Wayne,
and now is recuperating at his home .
Borken.stein, Wells, Fort Wayne, is fishing
in Canada . John Mlcu, State, Fort Wayne,
and Peter Mailers spent .several days in Detroit
on business.
George Mailers and his brother Peter jr.
and Larry Shubnell, booker, attended a banquet
in honor of Jeanne Crain, film star who
was the principal speaker at the Movietime
affair at Defiance, Ohio ... Vic Burkle.
Rialto, Fortville, returned after an extended
fishing trip at the Lake of the Woods in
Canada.
. . .
. .
Ruth Goodridge, 20th-Fox inspection department,
underwent an operation recently,
is convalescing at home . . . James Franklin,
booker at 20th-Fox, is father of a baby boy,
born Friday (12 1 at the Methodist hospital
here. The boy has been named James Michael
Hazel Baily. has joined the inspection department
at 20th-Fox .
Exhibitors visiting
Filmrow were J. Griffis, Boswell, Boswell;
William Studebaker, Logan. Logan-sport;
Walter Weil, Greenfield, and Forrest Songer,
Drive-In, Veedersburg.
Earl Penrod of Affiliated Advertising Distributors
has the following new accounts for
his Lucky Name night; Comet, Bourbon;
Vivian, Carlisle: Starlite Drive-In, Tell City;
Daisy, Indianapolis; Bell. Indianapolis, and
the Scott, Scottsburg.
Scenic Is Redecorated
ASSUMPTION. ILL.—The Scenic Theatre
has been redecorated by W. Robert Johnson,
who took over the ownership August 19.
IS
IT ACTION YOU WANT?
Possibly more theatre: s are sold through our
offices in the areas in which we operate than
most other mediums combined. No listing
fee Multiple service.
HAHRY BUCK
405 Pence Building,
Minneapolie 2, Minn.
R. M. COPELAND
1719 ATyandotte.
Suite 205
Kansas City, Mo.
HARRY SAVEREIDE
509 Securities Bldg.
Des Moines 9, Iowa
HARRY BUCK and
ALEXANDER VALOS
1114 Blum Bldg.
Chicago 5, Illinois
SAVEREIDE THEATRE BROKERS
Largest fxcyusive Theatre Brokers in America
Theatre
ONE COLOR • TWO COLOR
PROGRAMS
Covering ONE or TWO WEEKS
ONE DAY SERVICE — On Request'
• Your Inquiries Solicited •
Theatrical Advertising Co.
"Serving Exhibitors for 35 Years"
2310 CASS AVE. DETROIT 1, MICH,
Phone: WO. 1-2158
BOXOFFICE :
: October 27, 1951 77

-
staff under the late George "Dad" McKean.
George Ware Retires being assigned to the northern portion of the
southern Illinois territory. He has continued
Special Jurist Named
Hollywood Amusement
Complete Lyric
Co.
Remodeling
831 S. Wabash Avenue, Chicago redecorating
5, III. job now being completed at the Lyric includes
a new front and marquee.
Chicago, Illinois FILMACK
l327S.Wabath
to sell in that same territory during his entire
association with 20th Century-Fox and its
predecessor the Fox Film Corp.
An only child, George has never married,
his only relatives being several cousins.
Through the years he has been one of the
of
most highly respected motion picture salesmen
in the middle west. He resides at the
Kingsway hotel here.
Large-Screen Video
To Indiana Theatre
INDIANAPOLIS — Large screen television
will be installed at the Indiana Theatre here
within 30-days, according to Mark- Brazee,
general manager for Greater Indianapolis
Amusement Co.
A RCA "direct viewer," to be mounted on
ture patrons' tires
the rail of the Indiana balcony will flash
pictures 15x20 feet on the screen.
"Eventually all our houses will
The
be equipped
ONLY Big-Screen TV
for large-screen television," Brazee declared.
for
These include the Circle, Lyric and Keith's.
He predicted that teleca.sts of Broadway
shows will be offered soon to theatre audiences
Drive -In Theatres
here. Brazee estimated the cost of the Indiana's
large screen installation at $25,000.
Tlie project is part of a general improvement
PARAMOUNT PICTURES' program now under way at theatres controlled
by the Greater Indianapolis Amusement
Co.
THEATRE TV
"The System That Never Misses a Show"
Big-theatre picture quality.
Harley Sutton Sells Out
Hope Theatre to Skyline
"•'
Uses standard theatre projectors.
< The only Big-Screen TV for Drive-in
HOPE, IND.—Sale of the Hope Theatre to
the Skyline Corp. of Shelbyville was completed
theatres.
last week, according to Harley A. Sut-
ton,
K the Permits
owner. professional programming
The Skyline group operates
and
the drive-in
editing of regular near Shelbyville.
shows.
Sutton also sold
his household goods at public auction.
'^ Returns greater profit per broadcast
Under the new management and with
moke
new
repeat showings just like any
equipment, the theatre was to reopen
other
later
film.
this month.
Designed to produce professional motion
picture big-screen results.
Write, Wire or Phone Theatre Equipment for
Airer for Jimmy Minnix
LONDON, KY.—Jimmy Minnix, co-operator
Information and Early Delivery.
of the Southland Theatre, which was destroyed
by fire, is erecting a drive-in at Lily,
Thehtre EquipmEHT [o.
where he recently purchased 11 acres of land.
A Pineville man will be associated with him
in the outdoor situation, which will accommodate
micHicnn
3O0 automobiles.
ADAMS 8107
Knox Airer 500-Car Job
VINCENNES, IND.—The Knox Drive-In to
be constructed east of here on U.S. 50 by John
W. McGiffen and Gerald E. Quick will have
a 500-car capacity and a 60-foot screen, it is
BOOK
further
IT
learned by
NOW!!!
BOXOPFICE, which reported
the construction recently.
ville, 111.
WAHOO is the world's most thrilling
screen game. NoW being used Woody Bradburn Relocates
successfully by hundreds of indoor ROCKVILLE, IND.—-Woodrow "'Woody"
and outdoor theatres all over America. Bradburn resigned his position at the Ritz inaSPECIAL TRAILER HURRY!
Send for
Theatre
complete here and is
details. Be
now in Portland,
sure
Tenn.,
as manager of the Strand Theatre.
and give seating or car capacity.
As 20th-Fox Salesman
ST. LOUIS—George Ware, motion picture
film salesman for 20th-Fox, will retire under
the company's pension plan November 3.
Born in Sedalia, Mo., about 62 years ago,
Ware has been a salesman all of his business
life. He started at the age of 17 years
for the R. G. Dun Co., later merged into
Dun & Bradstreet. In 1911 he started selling
for the City Service Co. In March 1916
he entered the motion picture business as a
salesman in the Kansas City territory for the
old General Film Co. Later he joined VLSE
that later became Vitagraph, selling in both
the St. Louis and Kansas City areas. He
later became assistant manager and then
branch manager in St. Louis and still later
manager at Kansas City. He returned to St.
Louis in July 1925 to join the Fox Film sales
—
To Try Operator Suit
FORT WAYNE—George Kowalczyk ha
been named judge to try the injunction sui
of Charles and Leona Loudenslager, operator;
the Hillcrest Drive-In, against Projection
ists Local 466, to halt picketing of the drivein
south of town.
KowalczyK, a iawyer, was named specia
jurist when the names of Judge 'Walter Stump
of the DeKalb circuit court at Auburn anc
Clyde W. Feed, Fort 'Wayne lawyer, wer«
stricken from the panel of three candidates
The suit names Norris Smitley, union president,
and Paul M. Merrill, business agent, as
defendants in addition to the union. The
union is charged with having placed stench
bombs on the theatre premises, stopped up
toilets and to have scattered nails to punc-
because the Loudenslagers
failed to hire two union boothmen operators
at $180 a week. Loudenslager has been operating
the projection equipment and said he
could not afford to hire anybody.
Ralph Seats DeKalb Head;
Phil Zeller Buys Theatre
DE KALB, ILL.—Ralph Seats, who has
been with the 'Valos Brothers circuit for five
years has been named to the post of city
manager for the chain's local theatres, Hei
will oversee the Egyptian and Fargo theatres
and the De'Val Drive-In. Seats spent two
years in Geneva as manager of the Geneva
Theatre and came to DeKalb to take over
the management and operation of the De'Val
Drive-In. Previous to his affiUation with the
Valos Theatres, Seats was with the Phil
Crone Corp. in Bloomington as manager of
the Krone Drive-In Theatre, restaurant and
i
nightclub.
Phil Zeller, who was manager of the
Egyptian here, has purchased a theatre in
West Lafayette, Ohio, and has moved there
to take over active management.
Adler Firm to Build
MARSHFIELD, 'WIS.—J. P. Adler, former
president of Allied Theatre Owners of
'Wisconsin and president and general manager
of the Adler Theatre Co., said that his
company plans to build a 500-car drive-in
southeast of here as soon as materials and
authority to build can be obtained. Adler said
construction may not start until next year.
W. K. Embleton's Brother Dies
INDIANAPOLIS— 'W. K. Embleton, Monogram
manager, was saddened by the death of
his brother, Tom Embleton, 61, who died Friday
(12) at St. Elizabeth's hospital in Dan-
630 Ninth Ave.
New York, N.Y.
P
78
BOXOFFICE :
: October
27. 1951

Mas
^?* Walter js
't Aliblt;,
'•tee cati-
Harris Headquarters
Moved to New Home
PITTSBURGH — Harris Amusement Co.
has moved to the new general offices at
3875 Bigelow Blvd., which include complete
facilities for the art and advertising departments
and private offices for executives, a
dining room, recreation room and a projection
room, all completely air conditioned.
From the new headquarters the Harris organization
operates the Hornets hockey team,
"Ice-Capades," "Ice-Cycles," the Gardens
arena and Harris Theatres, one of the oldest
theatre companies in the world.
The Harris Hornets have opened their new
hockey season, again with Jimmy Balmer as
general manager. The Harris Newsreel Theatre
on Diamond street has been renovated
and refurnished in keeping with its new
policy of first run motion pictures. A complete
new front and marquee sign was installed
and the house was reopened October
18 under the new name of the Harris Palace.
Symposium on Films Held
At College in Detroit
DETROIT—A symposium on motion pictures,
tied in with the Movietime U.S.A. celebration,
was held here by Wayne university
climaxing a six-week exhibit of film literature
in the Detroit Public library. Other cooperating
organizations were the Detroit
Institute of Arts, Highland Park Junior college
and the Detroit Federation of Teachers.
The library exhibit, which closes October
31, includes books on motion pictures, scripts,
song material and other material, assembled
in over a dozen showcases. A special exhibit
on "Creative Aspects of the Film" was held
at the Art institute, October 12-28.
Five other special meetings and screenings
of films were held in the Wayne campus
area this week:
Monday—T. V. Adams, supervisor of programs
for National Film Board of Canada,
on "Production for Use." Screenings of "The
Longhouse People" and "The Oysterman."
Tuesday—Matinee screenings of "Canada's
Awakening North," "Folk Song Fantasy,"
"Break Down" and "French Canada 1534-
1848." Evening screening of "The Stars Look
Down."
Wednesday—Matinee screening of British
films, "Alien Orders," "It's a Small World,"
"Local Government," "Looking at Sculpture,"
"Caribbean" and an evening screening of a
dramatic film.
First Run Foreign Films
Tried at Detroit Roxy
DETROIT—Foreign films on a first run
basis are being tried out experimentally by
the Roxy Theatre, operated by the Cohen
circuit, with a dual Italian bill of "Woman,"
directed by Roberto Rossellini, and "Shamed."
Both were sold by Dezel Productions. This
marks the first time the Roxy has used
foreign first runs although the house played
"Bitter Rice" as a subsequent run along with
numerous other Detroit houses. Another innovation
for the current bill is a full week
instead of the usual split policy.
The Roxy is a Woodward avenue house,
normally run on an all-night policy, on the
fringe of the downtown district.
All-Theatre Gift Books
Suggested in Detroit
DETROIT—Plans for continued industrywide
cooperation as a re.sult of the Movietime
campaign are being worked out by
Irving Goldberg, Detroit city chairman, who
called a general meeting to work out details.
"The permanent objective of Movietime
should be for all in the industry to get their
heads and shoulders together," Goldberg said.
•'We must show that there are no ulterior
motives. We are all in this together, and it
does not matter who saves us, the big fellow
or the little fellow."
Specifically, Goldberg is proposing an areawide
theatre gift book, which will be accepted
for admissions in all theatres. The idea has
been widely used in the past here, especially
by United Detroit Theatres within its own
circuit, but never by exhibitors as a group.
A clearing house to handle the problem raised
by coupons redeemable at different prices,
according to the theatre, would be established.
The idea would result in spreading out this
extra business, through all cooperating theatres,
Goldberg said.
Rapid Film Processing
Is Shown by Eastman
DETROIT—Fast processing of motion picture
film was shown dramatically by Eastman
film of the Photographic Society of Ameriica
convention here. Pictures taken on 16mm
film during the program were developed on
the spot, and projected at once, with the
first frame coming through the apparatus in
about two minutes.
Standard film development was used, with
the developer sprayed on, at 15 degrees Fahrenheit.
Sodium sulphide was used as the second
developer. The process was said by an
Eastman representative not to be commercially
practical at this time, although it is
being used in certain types of theatre television
installations using film.
Also adaptable to theatre use was the Baldwin
Photoelectric Organ displayed at the
convention. Eastman also displayed a new
Double Image Colorama, well adapted for a
variety of dual purpose theatre display uses.
John E. Dyer, 67, Stricken;
An Actor for 47 Years
DETROIT—John E. Dyer, 67, who appeared
in motion pictures in the 1930's, died here
October 11. Best known as straight man in
a team with Frank Fay for seven years, he
had a long stage career, starting in 1904, and
appeared at one time with Douglas Fairbanks
on stage in "The Gentleman from Mississippi."
In recent years, he appeared in
commercial films produced in Detroit by the
Jam Handy Organization and Ross Roy. His
wife Nellie survives. Interment was in Grand
Lawn cemetery.
Durward Coe Sells Riaho
DAISYTOWN, PA.—Durward Coe has sold
the Rialto here to George Millan of California,
Pa. The new proprietor just took
over and the theatre will be licensed by
Vincent J. Corso, Pittsburgh agent.
While the Christmas season presents the
obvious maximum potential for sales of gift
books, a substantial volume could be spread
throughout the year by effective promotional
activities.
Meantime, Ernest T. Conlon, general secretary
for Movietime in Michigan, said the tremendous
uplift the theatre has enjoyed
through Movietime in Michigan must be continued.
Further activities will take a perhaps less
colorful, but just as important, direction, with
the committee objectives now "to stimulate
and encourage immediate and aggre.ssive action
through clinics held throughout the
state, where members of Women's clubs,
Parent-Teacher and other groups may attend
and where speakers representing the motion
picture may present it in a favorable light."
Other parts of the program are talks on w-hat
the motion picture theatre is doing in providing
proper entertainment, and instructing
the public on the part the PTAs perform in
various civic programs.
Detroit Madison Plays
Most Roadshow Films
DETROIT — The Madison Theatre, oldest
major theatre property of United Detroit circuit,
is being virtually converted to a roadshow
house, with "A Streetcar Named Desire'.'
set to go in on that ba'is following the current
engagement of "David and Bathsheba."
House has been getting a diversified policy,
including a period as a second run, but has
proved its continued drawing power on special
product and is likely to remain the ace
spot for such specialized booking when product
is available.
The aftermath of consent decree proceedings
gives UDT only three downtown houses,
restricting the choice of locale for particular
product, but apparently strengthening the
average booking in the remaining houses.
'Meet Me After the Show'
Title Taken Literally
BELLEVUE, PA. — Expert yeggs blasted
open the safe in the Bellevue early Friday
(19) and fled with $1,000 which represented
three days' receipts. The loot also included
important office papers and personal effects.
The safecrackers entered the theatre through
a side fire exit, then broke a lock in the office
The yeggs evidently "souped" the vault
with nitro-glycerine, a trademark of professional
cracksmen. John C. Miller, who manages
the theatre for Ike Browarsky. ruefully
admitted the feature film might have proved
too suggestive. The title: "Meet Me After the
Show."
Reject Fair Employment Bill
TOLEDO—The city council last week rejected
a proposed fair employment practices
bill by a 5 to 4 vote despite the support of
labor and minority groups. The proposal was
opposed by newspapers here, who said the
measure was politically inspired to affect the
November 6 general election.
BOXOFFICE :
: October 27, 1951 ME
79

. . Mrs.
. . The
PITTSBURGH
^XTilliam Serrao, New Kensington-Arnold exhibitor,
was in Mercy hospital here for
a checkup following a physical collapse . . .
Bill Mack of National Screen reports that his
brother-in-law was killed in an auto accident
in Indiana county . . . The mother of Pete
and Prank Dana, filmmen. is in a hospital at
Newark, N. J. . . . Bill Zeilor of the Harris
circuit, who was shifted recently from managerial
duties to assistant manager in the
publicity department, has resigned and is
resting at his old home in Romney, W. Va.
. . . Al Brevac, former assistant publicity director
for the Harris interests who resigned
recently to join the Walker & Downey advertising
agency, has quit this job and entered
the radio field here.
. . Marcie Cohen, wellknown
Rita Lois, daughter of Mr. and Mrs. Irving
(UA) Frankel, is engaged to wed David Lowenthal,
in December .
Filmrow girl, joined the Columbia
exchange in the billing department . . .
Westfield borough in Allegheny county will
conduct a Sunday sports referendum at the
November 6 general election . . . George Ball,
20th-Fox salesman, dressed in the outfit of a
man "from out of space," made a visit around
Filmrow Monday afternoon. Although he
didn't have any infernal machines, there was
no doubt that he was plugging "The Day the
Earth Stood Still" . . . The season ended October
21 for the Reynolds Drive-In at Transfer.
Duquesne university's well known Tamburitzans
were featured at the Cheswick Theatre
October 25 under auspices of the Springdale-
Cheswick Kiwanis club . . . Thomas King, 70,
doorman at Manant's Grand in Carnegie,
suffered a heart attack last Saturday. He
was reported much improved this week . . .
James H. Alexander, theatre supply man,
was reported improved. He is confined to his
home after suffering a heart attack . . .
Howard Crombie, local film salesman until
recently, was at Buffalo, Syracuse and Albany
breaking in with Tri-State Automatic
Candy Corp.
Bellefonte's community television system
atop Point McCoy has been completed and
reception service will be ready in a matter of
days. Installation was made by the Sordoni
Equipment Co., also installing the community
>. ALBERT DEZEL PROD., INC.
831 So. Wabash—Chicof-
2
o No// Booking Your
^ Territory.
SAM FINEBERG
TOM McCLEARY
84 Van Braam Street
p
PITTSBURGH 19, PA. I
Ph one Express 1-0777 |
Mo ies Are Better Thnn Ever How's Your Enuinment? ^-fi
system in Lewistown and Harrisburg . . . The
ABC Drive-In at Baden announced it would
City area
remain open through November . . .
schools were closed Friday (12) because of
Teachers' Institute meetings, and a dozen
Warner theatres presented morning cartoon
shows, each theatre giving away dozens of
live bunnies . . . Many of the doors and windows
on Filmrow have been peppered with
BB shots, scoring, nicking and breaking the
glass.
. . Horace
Equitable Gas Co. cooking school was
given October 19 at the Memorial in McKeesport,
with many prizes awarded .
MacMahon is scheduled to exploit "Detective
Ken Woodward,
Story" here October 29, 30 . . .
manager of the Manos at Monessen, took
films when the Movietime unit visited his
town and he exhibited these pictures as a
hometown newsreel . . . Lakevue Drive-In
near Canonsburg is closed for the season.
Operating on weekends only are such outdoor
theatres as the Westmont near Johnstown,
Auto near Titusville, Roof Garden near
Somerset, Hi-Way 51 in the Beaver valley.
Super 71 near Belle Vernon (due to road
construction). Associated circuit has closed
the Community Drive-In near Kittanning and
the Midway near Clarion, and after October
28 the Harmar at Harmarville will close for
the season.
Miriam Weinberger, RKO switchboard operator,
is recuperating satisfactorily after
undergoing a recent operation. She is expected
to return to duties within a week
or two.
The Capitol at Butler is featuring the
Burry's Cookies tieup for five Saturday noon
kiddy shows starting October 27. Ten supermarkets
are cooperating in the Hopalong
Cassidy deal. A Hoppy bike will be awarded
each Saturday and admission to the Capitol
. . .
is 15 cents and one empty cookie box
Maj. Phil Corso has returned to Tokyo from
Korea, according to his brother Vincent, operator
of the Star distributing agency on Pihnrow
. . . Lieut. John Betters of 73rd squadron
at Lockport, N. Y., was here last weekend.
He is co-owner of the Roof Garden Drive-In
near Somerset . James Retter, wife
of the Warner salesman, has been recuperating
in St. Joseph's hospital here, where she
underwent an operation October 17.
Mr. and Mrs. Ben White held open house
at their Town Barn, Star Brick, near Warren,
entertaining employes, stock car drivers
and guests numbering 175. The party officially
closed the seasons for the White-Way Drive-
In and the Dickey-Ben speedway. Films of
Dickey-Ben races were screened and Ford
Winner's orchestra provided music for dancing
Joe Bugala induced the Zi Alpha
. . . rushees of Beta Sigma Phi sorority to have
a party at the Manos in Uniontown . . . John
Goshorn, National Theatre Supply executive,
was a visitor . . . Charles Scadt, manager of
the refreshment stand at the Harmar Drive-
In, reported that only about $15 in merchandise
was stolen when thieves broke Into the
concession and office ... A visitor from the
west coast was Mark Browar, who retired
from exhibition here .some years ago. A
brother, Ike Browarsky, remains in the theatre
business here on the north side and in
Bellevue.
The Harry Rachieles again are grandpat
ents. A baby daughter named Arlene wa
born to the Arthur Rachieles. Papa wa'
called back into the army several month
ago and is scheduled to be moved to Europ
at an early date. Father of a 2-year-old soi
Lenny, Art managed Sharpsburg theatres fo
his father after fighting through World Wa
II . . . Industrial and labor leaders of th(
Shenango Valley were guests of the Nuluni
at Sharon last Saturday morning (20) for i
special preview of "The Whistle at Eatoi
Falls," which will be featured there at ai
early
date.
Variety Club will
sponsor a dinner honoring
Tom Troy at the WiUiam Penn hote!
November 29. Troy, manager of the hotel and
active barker of the club, will leave here the.
. . .
first of the year for New York, where hf
Saxton council
will manage the Statler . . .
has invoked a 9 p. m. curfew for teenagers
and children . . Forney Bowers resigned as
.
assistant at the local Fulton and returned to
his home in New Philadelphia, Ohio
Johnny Harris' "Ice Capades" will be featured
at the Memorial auditorium in Buffalo
November 6 through Armistice day.
. . . Hester, a
The St. Robert's church of East McKeesport
sponsored a benefit show one night last
week at the Maple Drive-In
used car described as a "rollin' fun-mobile,"
was awarded in a ticket contest Thursday
night last week at the Ritz in New Kensington
. Latonia at Oil City was leased
Thursday last week by the South Side Businessmen's
Ass'n for the presentation of a
special vaudeville show. This was a benefit to
obtain funds for the association's Halloween
celebration . With the Harris Newsreel
. .
here now on a new first run policy and
known as the Palace, Bob Taylor remains
there as manager of the house in Diamond
street.
. .
Sam Navari has reopened the New Perm
at Universal for weekend changes of program.
The theatre had been closed most of the
summer . The bigger-than-life-size figures
of Samson and Delilah used last week to ad-
. . Bill Zeilor,
vertise the movie at the Miami in Springdale
were created by high school artist Seward
Hirtle. This art work first was displayed
with the exhibition of the picture at the
Dattola in New Kensington .
now resting in Romney, W. Va., will return
:
to duties with the Harris Amusement Co.
here. Meanwhile, Bud Hahn of the booking
department has replaced Zeilor as as-
sistant in the publicity department . . . A
i
third new date is announced for the Variety
Club banquet. This time the date is set '
back to January 20.
Variety Club crew of 1952 was named last I
week; Carl Dozer, I. Elmer Ecker, Bill Finkel,
Joe Hiller, Bob Kimelman, Harold Lund, Norman
Mervis, Sammy Spearanza. Dave Silverman,
Mannie Ti-autenberg and Al Weiblinger.
Mervis and Speranza were named delegates
the convention in Las Vegas next April.
to
No Distributors in Tangier
There are no motion picture film distributors
in Tangier, the theatres there renting
their films from distributore in Spain and
French Morocco.
Dougfair Inks D. M. Marshman
The Dougfair Corp.. headed by Douglas
Fairbanks jr., has inked D. M. Marshman to
screenplay "Elephant Walk" for UA.
80 BOXOFFICE :
: October 27, 1951

—
—
ill at
J
Del Guidice 'Invention
Cuts Production Cost
From Soulheast Edition
MIAMI—Filippo Del Guidice, Italian-born
film producer of "Hamlet," "Henry V," etc.,
is taking practical steps to establish picture
making in Greater Miami. Up to now, according
to a story in the Miami Daily News,
most of the projects designed to this end
have been purely visionary, obviously speculative
or class B and shoe-stringy. Now a toprank
producer is sold on the idea, the article
reads.
"Mr. Del, as the industry calls him, has
examined the former Amelia Earhart airfield
hangars, already partially converted into
studios. He has sampled the area's culture,
paid high tribute to what the Ring Theatre
is doing for the community at the University
of Miami, and is certain this area has what
he needs to produce his own films, as well as
offering much to independent producers who
find working under the producer system of
Hollywood too great a burden on their artistic
senses.
"Admittedly Del Guidice hasn't sufficient
personal funds to finance such an undertaking,
though his films have made a lot of
money, especially the $15,000,000 grosser
'Henry V.' But British tax laws and wartime
restrictions governing an Italian national in
England prevented him from accumulating
any great wealth. At present there is a litigation
pending in American courts in which
he is seeking $300,000 damages in connection
with the American release of two foreign
pictures.
"He bases his belief that Florida can develop
a successful film industry on two
things which he calls 'my inventions.' The
first is mechanical. In Hollywood and London,
he says, studio rental on a picture Is
between $60,000 and $70,000 a week because
three sound stages must be available during
the filming of even the smallest budget film.
"At the Hialeah studios, he insists, use of
his plan for studio stages on wheels will require
only one sound-proofed studio, and but
a single technical setup. While he is filming
on one set,
the set for the next sequence will
be under construction in a much less costly
shed, at the same time that the set on which
filming has been finished is being demolished.
Since they are all on wheels they can be
moved about at will. Saving on time and
labor, as well as players' salaries, Guidice
says, will enable him to budget his rental
costs at about $12,000 to $15,000 a week."
BOOK IT
NOW!!!
WAHOO is ^he world's most thrilling
screen game. Now being used
successFully by hundreds of indoor
and outdoor theatres all over America.
Send for complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
State at Cuyahoga Falls
Starts Kid Amateur Show
CUYAHOGA FALLS. OHIO — The State
Theatre is offering special children's amateur
shows on its stage for 13 Saturdays. Each
program will include four cartoons and a
children's feature in addition to an amateur
show. A hundred free prizes will be offered
to the youngsters. There will be a matron
in attendance to handle any problems, .said
Ray Brown, manager. Applications for appearance
on the amateur programs are taken
at the theatre.
Pittsburgh Airport
Will Have Theatre
PITTSBURGH—As far as is known, the
new Greater Pittsburgh airport will be the
first in the world to boast a motion picture
theatre. It will be a 250-seat house available
principally to passengers passing time between
planes in the manner of the newsreel
theatres at Grand Central and Penn stations
in New York City. No policy is set for the
airport theatre yet, however, and, in fact, its
lessees-to-be are not settled.
The airport theatre apparently will be
leased by the Allegheny county commissioners
without sealed bids. They are awarding the
contract on the basis of negotiations in the
same way they have let concessions without
asking for sealed bids, including the drug
store, newsstand, exhibit concession for 129
windows, postoffice, etc.
The Greater Pittsburgh airport is unique
in many other respects. It will have cost
$28,500,000 by the time it is opened about January
15, and airlines using its facilities are
expected to pay only 25 per cent toward its
amortization. The rest of the money for retirement
of bonds and operating expense will
come from its many concesisons. There will
be no free spots for visitors to watch the
planes land and take off, either; they will
pay a fee to view the field from behind
plate glass windows on the second floor of
the huge building. Besides the theatre, concessions
include hotel, restaurants, three banquet
halls, cafeteria, coffee shop, tavern,
snack bars, dining room, cocktail lounge, service
bar, roof garden seating 2,000, checking
stands, parking lots, filling station, garage
and 20 or more stores.
Andrew Chakeres, operator of the Vogue
Terrace and Hotel Alpine at McKeesport and
owner-partner in the Roof Garden Drive-In
Theatre near Somerset, has been awarded a
tentative contract for eating, drinking, parking
and hotel concessions in the new airport
buildings.
BOWLING
DETROIT—Lorenzen Flower shop took two
games from Altec to challenge National Theatre
Supply for leadership in the Nightingales
club. New standings are:
Team Won Lost Team Won Lost
National Supply.. 8 4 National Carbon- 6 6
Lorenzen _.. 8 i Altec 5 7
Brenkert 7 5 McArlhur 5 7
Local 199 6 6 Ernie Forbes 3 9
High scores were rolled by Floyd Akins 235,
Jack Lindenthal 210, Gilbert Light 212. Edward
Waddell 211, Ralph Haskin 201, and
Donald Lewis 200.
Detroit on Even Keel;
'Place in Sun Best
DETROIT—Business was on an even keel
locally, with a minimum of strong attractions
to help. "A Place in the Sun" was the comparative
best. The Movietime buildup here
is expected to be a long-term rather than
an immediate assist.
(Average Is 100)
Ad-ims— Texas Carnival (MGM), 2nd wk....- 80
Cinc-ma— Tales o( Hoflmonn (Loperl). 3rd wk 190
Fox—Obsessed (UA); The Day (he Earth Stood Still
(20th-Fox) ,. 75
Madison—David and Balhsheba (20th-rox), 4th
wk - -...-120
Michigan—A Place in the Sun (Para); Two-Dollar
Bettor (Realart) 135
Palms-State— Jim Thorpe—All American (WB);
Jungle Manhunt (Col) 95
United Arlisls—The Man With a Cloak (MGM);
Disc Jockey (Mono) - 75
'American in Paris'
Oooh-La-La Third Week
CLEVELAND—A beautiful fall weekend attracted
hordes of people into the country,
with the result that theatres generally had
a bad Saturday and Sunday and little pickup
the beginning of the week. "An American in
Paris" continues to delight big crowds at
advanced prices and is holding over a fourth
straight week. Competition was heavy, with
the "Ice Capades" outgrossing last year's engagement
and Duke Ellington playing to 8,000
in the arena on a one-night stand.
Allen— Painting the Clouds With Sunshine (WB). .110
Hippodrome—The Golden Horde (U-I) 120
Lower Mall Tony Draws a Hor.e (Fine Arts) 70
Ohio—Texas Carnival (MGM), 2nd d. t. wk 120
Palace— Happy Go Lovely (RKO) - - 70
Stale Rhubarb (Pora) - - - _ 95
Slillman—An American in Paris (MGM), 3rd wk 200
Tower—Bright Victory (U-I), 2nd wk SO
'Streetcar/ 'Place in Sun'
Pittsburgh Phenomena
PITTSBURGH—"A Place in the Sun" and
"A Streetcar Named Desire" ran about dollar
for dollar at the boxoffice, while the barometer
reading was 20 per cent over average for
the former and 85 for the latter. "Streetcar"
was in its second week at increased prices.
Nothing else hit near the average mark. Out
in the area, receipts were very depressed as
they were in the neighborhoods.
Fulton—The Prowler (UA): The Hoodlum (UA).... 60
Harris—The Whistle at Eaton Falls (Col) 65
Penn—A Place in the Sun (Para) - 120
Stanley—His Kind of Woman (RKO) 75
Warner—A Streetcar Named Desiio (WB), 2nd
wk - — 185
Slim Margin Gives Lead
To 'Rhubarb' in Cincy
CINCINNATI—Business continued dull for
the second successive week. "Painting the
Clouds With Sunshine" was moved to the
Lyric for additional playing time after a
90 per cent week at the Palace. "Rhubarb"
scored comparatively best.
Albee—Rhubarb (Para) _ _ - 100
Capitol-A Place in the Sun (Para), 3rd wk 85
Grand—The Red Badge ol Courage (MGM);
Bannerline (MGM) - -. 90
Keiths—The Golden Horde (U-I) 90
Lyric—Under Age (SB): Missing Daughters (SR).... 70
Palace—Painting the Clouds With Sunshine (WB).... 90
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
GorOon Giltson. Mot.
402 Milteiiberoer St., GRant 1-4281
MOTIOGRAPH
Pittshurtili,
Pa.
MIRROPHONIC
BOXOFFICE :: October 27, 1951 81

. . Variety
. . . Serge
. . Sherwin
DETROIT
W&W Theatres, re-
T ew Wisper, partner In
turned on the Queen Mary over the weekend
from a six-week stay in Europe . . . Ben
Lefkowitz of L&L Concessions is giving revived
attention to their affiliate, Auto City
George McArthur is busy on
Candy Co. . . .
a new equipment deal . . . Leonard Soskin
reports no immediate plans for disposition
of the closed Keno Theatre . . William
.
Crowley, who's getting ready for closing of
the Belair Drive-In, is busy painting his house
daytimes.
Circuiteer Art Robinson was busy enticing
Clair Townsend, Lippert manager, into an Indian
summer boat ride . . . Albert Dezel returned
recently from Chicago . . . Jack Zide of
Allied Films has done a beautiful job enlarging
and modernizing his offices . . . Nicky
Goldhammer, Monogram executive, was in
from New York.
E. C. Loomis of Elk Rapids was in town
with a complete recording of the very successful
personal appearance of the Movietime
Star Caravan in his little town . . . Cass
Beechler and Ray Branch were other Motor
City visitors . . . Mary Ann McCarville is
the new assistant at the Warner booking department
. Club, the rumors have
THEATRE CHAIRS
Used—3,000 For Sale.
Sell Part. Also Cushions.
JESSE COLE
2565 McClellan Detroit, Mich.
Phone VAIley 2-3445 and EDgewoter 1-4444
Service ....
-
Repairs
DETROIT POPCORN CO.
READYTO-EAT POPPED CORN
Corn - Seasoning - Boxes - Bogs Salt
POPCORN MACHINES i
5633 Grand River Ave.
Detroit 8, Mich.
CARAMEL CORN EOUIPMENT
Phone TYler 4-6912
NighiB- UN 3-1468
IlLOWERS for
1 Every Occasion
LORENZEN'S
DETROIT'S THEATRICAL FLORIST
TOwnsend 8-6232
16457 Woodward Ave., Detroit 3. Mich.
Theatrp Sign and Marquee Maintenance
/^^^ Our Specialty
V^Fforstoait ^ Co.
3030 West Davidson Ave.
TOwnsend 8-2230
Detroit 6, Mich.
ERNIE FORBES
THEATRE SUPPLY
We Help You Moke Movies Better
214 W. Montcalm
Detroit 1, Mich,
woodward 1-1122
Than Byer
it, may move back to the TuUer hotel again
Carpenter, counterman at National
Theatre Supply, is back from a twoweek
Florida honeymoon and will live with
his bride in Dearborn.
.
Steve and Sally Anikowski, owners of the
Town at Grand Rapids, were the first dinner
guests at Bill Clark's new Huntington Woods
home Harris, United Artists
salesman in the Bay City territory, is contemplating
the purchase of a horse . . Warren
.
Wardwell, with Butterfield at the Ionia
and Center theatres in Ionia for about eight
years, is moving to Traverse City to become
city manager, succeeding the late Gus Bartram.
Walter Rekucki is being switched from
Grand Rapids to replace Wardwell at Ionia.
Nightingale Notes: Romulus Albu, back
from vacation, started off by making the difficult
3-10-7 split . . . Carl Larsen, despite
having to make a late start, manages to have
fun at his bowling . . . Francis Light and
Jim Powers tried to roll triplicates—167-169-
169 and 147-147-146, respectively . . . Mrs.
Floyd H. Akins advised the Nightingale
Ladies would stage a party at the Palmer
Park Recreation on October 26 at 1 p. m.
Feature was to be a cake baked by Mrs. S.
Fouchey, with the bowling secretary already
conniving for a piece . . . John Goosen is
reported lost in the Smoky mountains since
his vacation, his teammates report.
Bill Lane, formerly film editor at WWJ-TV,
is joining Video Films in charge of sales and
Leonard Slepski is planning
advertising . . .
to dispose of the Star in Hamtramck, which
he has owned for years. House was closed
in May by the Schram & Goldberg circuit,
who leased it . . . Tom
Grady, MGM booking
auditor, was in town for a few days, leaving
for Cincinnati . . . Bob Barrett of the
MGM shipping department has moved into
the booking desk vacated by Earl England,
and Chuck Engels has replaced him as shipper
at MGM.
. . . Lloyd
Jack Rider of Cincinnati is joining the
MGM sales staff here, replacing Bob Kraus,
who went to New York; he's no relation to the
Jack Rydsr who was once a Paramount salesman
. . . Ambrose J. Fitzgerald, veteran
supervisor of checkers for MGM, is reported
retiring . . . Jack Broder was in town, en
route to the coast, with his new production,
"Bride of the Gorilla," breaking in seven second
run houses day and date
Turel is maintaining headquarters for the
Van Houdt circuit in the Rainbo Tlieatre
building, although the house remains closed.
Mrs. Gladys B. Pike, Jane Robinson and
Mendon L. Wescott, who are president, secretary
and vice-president, respectively, of Film
Truck Service, were in Chicago for five days
attending the American Trucking Ass'n convention.
Mrs. Pike is on Uie national board of
governors for film carriers . . . Raymond
Moon, Fox central division manager, and his
assistant Arnold Monett were in town . . .
Mike Simon, Paramount manager, was in
New York for an executive gathering.
Oli Laphan, J. Edward Hagenmaier and
Budd F. Lynch, in charge of engineers, stagehadns
and microphone, respectively, set history
when they staged the first internationul
video network show across the river in Windsor
of Princess Elizabeth ... Ed McMille:
is back in Paradise for a few weeks, witl
George Daly, Merrill "Frenchy" Hanna, Ton
Ormiston, Perrie Donnelly and Ray Showalte
to help him backstage till the house close
down again Thanksgiving week.
James J. Cohen and Samuel Finkel, newcomers
to show business, are partners in thf
new Downtown Theatre operation, but active
management will remain in the hands of thf
other partners, Maurice and Sidney Wagner
with the former in direct charge of booking
Quiz lames Sharkey Again
In SIMPP Detroit Suit
DETROIT—Renewal of depositions in the,
$8,7&0,000 lawsuit in federal court here, filed'
by the Society of Independent Motion Pic--
ture Producers against United Detroit and
Cooperative Theatres as principal defendants,
was completed temporarily with testimony by
James F. Sharkey, film buyer for Cooperative.
Sharkey testified several months ago in considerable
detail, and the recall, sought by
attorneys for the plaintiff, was intended to
clear up and complete some of the earlier details.
Others called during the session here were
Leonard Goldenson, United Paramount executive;
Earl J. Hudson, president of United
Detroit; Sam Barrett, manager and Daniel
J. Lewis, booker at Cooperative. Further depositions
are expected to be taken within the
month, but it is not expected the case will be
ready for trial before next spring. Complaint
was filed in the fall of 1949.
Warners Buys 'Door'
CLEVELAND—Robert Richardson,
district
sales manager for Souvaine Pictures, reports
he has sold "Her Panelled Door" to Warner
Theatres for all of its situations in the Cleveland
and Pittsburgh exchange areas. It is
playing simultaneously at the Uptown. Vogue
and Variety, and at the Colony the next
week. "Tinder Box," a Hans Christian Andersen
cartoon feature in color, will be available
for Christmas release, Richardson said.
IN A
SPECIAL TRAILER HURRI
\Clli\HlVL\Tj.
r|l MAPIf
l327S.Wabaih
630 Ninlh A«e.
Chieaeo. Illineit rlLIVIflUIV NtwYork.N.Y.
NawYork,N.Y.
L O- L THEATRE CONCESSION
INCREASED PROFITS - DECREASED WORRIES
PERSONAUZED SUPERVISED SERVICE
DRIVE-IN AND INDOOR THEATRES
2937 St. Aubin Detroit 7. Mich.
Phone Te. 13352 Te. 13884
=EXPERT=
Upholstering, Repairing.
Heartanging & Installing.
THEATRE SEATS
Over 25 years experience
Immediate service anywhere
DONOHUE SEATING SERVICE
7119 Webb Ave. Detroit 4. Mich.
Phone Webster 3-5424
iW>^
LiUlO'
I
82 BOXOFFICE :
: October 27, 1951

. . Etta
"
. . Tribute
CINCINNATI
i^larence Greene, co-producer of "The Well,
was here to meet members of the press
and radio. The picture, scheduled to open
at the Palace October 31, is creating a great
deal of interest . . . Sam Galanty, Columbia
district manager, conferred with manager
Phil Fox . Also at Columbia were George
. .
Haupert, auditor, accompanied by John Mc-
Cusker, who is being shown the details of
auditing by Haupert.
Jack Keegan, Cooperative Theatre Service,
. . .
is back in the city from a recent visit to
Syracuse Carol Klosterman has joined
Paramount's booking department, replacing
Patrick Lunn, who left for duty in the navy
. . Mrs. Juanita Martin is the new ledger
clerk in the accounting department, replacing
Margaret Kaiser, who has been promoted to
assistant
cashier.
Paramount held a sneak preview of "My
Favorite Spy" at the Albee Tuesday in connection
with the regular showing of "Rhu-
~fa:-
i barb." Audience reaction was excellent . . .
Rosemary Meyer, former secretary to Office
Manager Howard Roudebush at U-I, now is
head of the contract department. Ann Wyer,
biller, U-I, has resigned.
Moe Dudelson, district manager, UA, was
in the city. He and Manager Jack Finberg
made a trip to Pittsburgh to confer with Bert
Service . . . UA has a new telephone operator,
Nedra Jandes, who was formerly employed
at Patterson field, in Dayton.
Helen Leisgang, secretary. Theatre Owners
Corp., is resigning at the end of October. Her
mother may have to undergo surgery, which
Is a major factor in hastening her decision
to discontinue working . Kuhlman,
booking clerk, WB, has returned to work after
a year's absence due to illness . . . Another
WB employe, Pat Quigley, booking clerk, has
been hospitalized for an eye operation. She
has recovered and will return to work at the
conclusion of her vacation.
Laura Gustin, inspector, WB, received
word that her son, a marine, was wounded
in action in Korea. Mrs. Gustin is waiting
more definite information . . . Leslie Buerkel,
cashier's department, WB, received an engagment
ring. The wedding is scheduled for
February ... J. A. Koger has opened a new
drlve-in in Cucumber, W. Va. This is a small
ozoner, with capacity for 120 cars.
. .
Mike R. Bigler is opening a theatre in
William Onie, owner of
Cowen, W. Va. . . .
the Rialto here, the Mariemont at Mariemont,
the Elmwood in Elmwood Place and
the Miami-Western, in Oxford, is vacationing
in Hot Springs, Ark. . Ray Moon, division
manager, 20th-Fox, was in the local
exchange accompanied by his new assistant,
Arnold Monnette.
Laura Finney, kead inspector, 20th-Fox,
suffered a broken finger while operating one
of the inspection machines. She was taken
to the St. Marys hospital for treatment . . .
On the Row were Christian Pfister, Troy;
Jack Hoffman, Greenup, Ky.; George Pekras,
Columbus; Lou Velas, Cambridge; Frank
Mandros, Charleston, W. Va.; Bob Harrell,
Cleves; J. E. Denton, Owenton, Ky.; Harley
Bennett, Chillicothe; Ray Law, Lebanon; Lou
Olt, Dayton, A. D. Curfman, Westerville.
The local Warner office is working hard to
make a success of the week dedicated to
Norman Moray, short subject sales manager,
November 25-December 1, in honor of Moray's
20th anniversary with the company.
Lower Tax Assessment
For Annex in Detroit
DETROIT — Reduction in tax assessment
has been secured for the Annex Theatre,
1,500-seat house which Ls a key spot in the
current Goldhar-Zimner Theatres and United
Detroit litigation. House was elo.sed a year
ago after being the headquarters of the G-Z
operation, which later went out of business.
Reduction is from $250,000 to $176,000, although
E. R. "Dick" Holtz, president of the
Century Theatre Co. and head of the realty
title holders, offered to .sell to the city for
only $150,000. Reduction is a tax saving of
$3,500 a year, with taxes now only $6,500 on
the closed house.
It is considered cheaper to carry it closed
than to attempt to reopen it, however, according
to Holtz, because of operating costs.
High cost of construction has proved a problem
here, with the house, built in the late
20s, costing $799,668.12—over $500 per seat
—considered a very high figure in the prewar
period.
The city council now is considering a plan
to buy it for $150,000 and tear it down to
make a parking lot.
Churches At Butler, Pa.,
Form Blue Law Group
BUTLER, PA.—Incorporation of the civic
commission of the Butler Council of Protestant
Churches to head a citizens' committee
against Sunday movies was announced by the
Rev. Frank Hiack, pastor of the Bethany
Evangelical and Reformed church and head
of the commission, at a meeting of the church
council Thursday night (11) in the YMCA.
The comm.ittee will include nonmembers of
the church council. The initial speaker was
the Rev. G. Carl Monroe, general secretary
of the Western Pennsylvania Sabbath
School Ass'n. Sunday movies will be voted
on in four communities of Butler county at
the general election on November 6.
The four districts that will vote on the
matter of permitting motion pictures to be
exhibited for admission are: City of Butler,
Summit township, Butler township and Fau--
view township.
Annual TMA Event Oct. 26
PITTSBURGH—Theatrical Mutual Ass'n,
Lodge 37, will hold its second annual dinner
dance October 26 at the May club. Sawmill
Run boulevard. Route 51. The TMA is the
oldest theatrical organization in the country,
having been organized in the eighteeneighties.
Pittsburgh Lodge 37 was at one time
a leading unit in the association but it became
dormant during the depression years.
In February 1948, the unit was reorganized
and granted its same lodge number by the
grand lodge. Members include projectionists,
stagehands, theatre managers, musicians and
others associated with the entertainment
business. Harold O'Donnell is recording secretary
of the local group.
Frank Ferguson has been signed for a character
role in U-I's "Oh Money, Money." starring
Charles Coburn and Piper Laurie.
COLUMBUS
The central parking district committee has
recommended to city officials the erection
of two multiple-deck parking garages in
the downtown area. One would be located on
east Town street in the rear of the Ohio,
Grand and Hartman theatres. The other
would be placed on East Long street in the
heart of the shopping district. Total capacity
would be nearly 1,000 cars. Such off-street
parking facilities would aid downtown theatres
considerably. Harry Schreiber, RKO
city manager, is a member of the committee.
. . .
"Holiday on Ice" provided stiff competition
for local theatres during its annual ten-day
run at the state fairgrounds Coliseum
Premiere of Katharine Cornell's new production,
"The Constant Wife," will be held at
the Hartman here for four days starting November
14 . . . First demonstration of color
TV was held here Saturday (20) in showrooms
of 12 dealers. The North Carolina-
Maryland game was the attraction. Pictures
were fairly clear but limited size of the
screens—12 li inches—prevented full enjoyment
by viewers. Most onlookers preferred
to watch the Ohio State-Indiana game, which
was telecast in black and white via WLWC
at the same time.
Mrs. Ethel Mae London, organist for the
Grand and the old Colonial here some years
ago, died here. At the time of her death she
was employed by the Carolyn Rug Co.
John Grabler, 57, of Mansfield, Ohio, died
here in White Cross hospital following an
operation. He was a former vaudevillian,
having toured the old Keith circuit. At one
time he was a member of the chorus of the
Metropolitan Opera Co. . . . Ira R. "Tommy"
Thompson, 69, of Buckeye Lake, Ohio, stagehand
at the Gayety here, died.
Leland S. McClelland, local cartoonist, had
his photo in the Hallmark Production news
letter in connection with his cartoons for
"Why Men Leave Home" . to
Kroger Babb, president of Hallmark, will be
paid at the opening of "Why Men Leave
Home" at the Murphy in Wilmington on
October 30.
GM Film on Road Safety
DETROIT—A new 25-minute film on highway
traffic problems, "Let's Get Out of the
Muddle," is being released October 20 by General
Motors for national distribution. The
picture features Albert Bradley, executive
vice-president of GM, who is also chairman of
the National Highway Users Conference, in
a foreword, and is narrated by John Daly,
radio-television commentator.
Beaverdale Rivoli Sold
BEAVERDALE, PA.—The Rivoli, operated
under lease by Max Bloomberg of Johnstown,
has been sold by owner R. Allison, circuit exhibitor,
to the Beaverdale school district. The
building will be converted into a recreation
project for the students. The Palace will continue
in business here under direction for the
estate of the late Michael Single, managed by
George Single.
Howard Christie has acquired "Joshua," an
original western by Irving Ravetch, for production
for Universal-International.
BOXOFFICE :: October 27, 1951 83

'
Leo Jones Tests Public Sincerity
In Demanding Top-Grade Pictures
UPPER SANDUSKY, OHIO—Leo Jones,
who has established a reputation as an independent
thinker and deviating from regular
industry practices, is
f
inaugurating a new
trial policy at his Star
Theatre to determine
whether the public is
sincere in demanding
outstanding pictures as
a condition of theatre
attendance.
During October and
November Jones will
play only A pictures.
And he will play them
Leo T. Jones on a single feature policy,
with two changes a week. This is in contrast
with his long established policy of showing
top pictures, single feature, the first half
of the week and B pictures, double feature,
the last half of the week.
Double Bills Return
To Toledo First Runs
TOLEDO—For several months three of the
four first run theatres here have been showing
single features, but early in October they
went back to double features and expect to
remain on that basis for a time. The managers
claim they do more business with double
features, despite the claims of filmgoers that
they don't want to waste time on a lesser
attraction.
Ruth Elgutter, theatre editor of the Toledo
Times, pointed out, "The only way to
show appreciation of a single feature is to
patronize it, providing, of course, that the
picture is worthy of patronage. That is the
inescapable responsibility of the theatre and
the producer.
"But surely such pictures as 'Angels in the
Outfield,' 'Saturday's Hero.' 'Force of Arms,'
'Red Badge of Courage' and 'Rhubarb' should
have enough patronage to stand on their own
merits ... To put a weak sister with it only
detracts from whatever appeal a main feature
may have."
Natural Gas Rates Raised
PITTSBURGH—Added to high cost of living,
increased trolley and bus fares, upped
federal income taxes, etc., etc., is the new
schedule of rates filed with the state PUC
by the Peoples Natural Gas Co., raising rates
to 215,000 domestic and commercial customers
on December 15, estimated additional yield
gross revenue being $2,625,000. The increa.se
amounts to 18 per cent since 1941.
Leonard Penn and Nick Stewart have been
oast as heavies in Columbia's "King of the
Congo."
OUTSTANDING
CRAFTSMANSHIP AND CNCINECRINO
"If the public is sincere in stating that it
wants to see only top-grade pictures, then
our new, experimental policy will click at the
boxoffice. If, on the other hand, it is not
sincere in attributing its nonattendance at
theatre to the quality of pictures shown, then
we'll soon find it out.
"To put over our new picture policy we
also have inaugurated a new publicity policy.
A special campaign will be developed for
each picture and every change will be handled
as an individual unit. It is our belief that,
inasmuch as we are catering to the public,
it is up to the public to let us know what
pictures it wants to see on our screens rather
than for us, as exhibitors, to present pictures
of doubtful public interest and then try to
create public interest in these pictures. We
think the new policy will at least show us
whether or not the public knows what it
wants to see on our screens."
There is no change in price for the policy.
Flat Rock, Mich., Citizens
Thrilled by Movietime
FLAT ROCK, MICH.—The policy of bringing
screen celebrities out to meet the hometown
people, which has characterized the
operation of Movietime in Michigan, was epitomized
in the appearance of author-director
Stephen Longstreet and starlet 'Yvette Dugay
in the high school auditorium here, arranged
by Joha Vlachos, owner of the 600-
seat Flatroc Theatre there.
Flat Rock is a little community of 1,800
in the southern end of Wayne county, known
to most Michiganders and tourists only as a
spot where they have to slow up on the highway
between Detroit and Toledo, because
there are a couple of traffic lights and a
state police post.
Vlachos figured out the star caravan would
be passing along the highway enroute between
the bigger cities, and put in his bid
for a local appearance. Then he went out
and told the townspeople by word of mouth
that he figured they would be along about
4:30 on a certain afternoon—a week ahead of
time. Actually, the caravan arrived early, at
3:45, before they were expected and just after
school let out.
The youngsters from the school and faculty
gathered—about 500 of them, together with
about 200 townspeople who could be reached
quickly and were able to get over to the auditorium.
Longstreet gave an informal chat on Hollywood
and about the celebration of the golden
jubilee. Miss Dugay talked about recent pictures,
giving little-known inside facts which
found a responsive audience.
Large Screen Theatre TV
For Toledo First in Area
TOLEDO—The Rivoli, first run Toledo
theatre is installing RCA instantaneous large
screen theatre television. This will be the
first in any theatre between Cleveland and
Chicago, said Howard Feigley, manager.
Installation will cost an estimated $35,000
and Feigley hopes to have the work done in
time to offer a football game November 3.
Drive-In Popularity
Forces Sunday Vole
PITTSBURGH—More than 50 political subdivisions
within the Keystone state of Pennsylvania
will have the opportunity of accepting
or rejecting Sunday showings of motion
.
pictures at the general election November 6,
when voters in the cities, boroughs and townships
will decide the issue by ballot. The
popularity of the outdoor theatres has brought
about the referendums in the small communities.
Among the larger communities which will
decide the issue are Butler, Berwick, Danville,
Norristown, Shamokin, Somerset and Lewisburg.
In western Pennsylvania, Sunday shows,
after 2 p. m., will be voted on in these counties:
Allegheny— Bellevue.
Armstrong—Rural Valley.
Beaver—Brighton township.
;
Bedford—Bedford township; Everett.
Blair— Antis township.
Butler—Butler; Butler township; Fairview township;
Summit township.
Cambria—South Fork.
Centre—State College; College township.
Clcnon—East Brady.
Clearfield — Bradford township; Osceola Mills;
Philipsburg.
Erie—Wayne township.
Franklin—Green township; Washington township.
Lawrence—Neshannock township; Shenango township,
Mercer—Greenville; Mercer.
Somerset— Somerset.
Union—Lewisburg.
Washington—Claysville.
Westmoreland— East Huntingdon township.
In eastern Pennsylvania, voting on Sunday
shows will be at the following:
Adams—Franklin township; Oxford township.
Berks— Birdsboro.
Chester—Kennett Square.
Columbia—Berwick; Scott township.
Dauphin—Middletown.
Delaware—Birmingham; Springfield township.
Lehigh—Hanover townshiD; Upper Milford township;
Upper Saucon township.
Lycoming—Loyalsock township; Montgomery.
Monroe—Hamilton township.
Montgomery— Lonsdale; Norristown.
Montour— Danville,
Northampton—Lehigh township.
Northumberland—Milton; Mount Carmel towTiship;
Northumberland; Shamokin.
S'chuylkill— Schuylkill Haven.
Snyder—Selinsgrove.
Pioneer Sandor Klinger
Dies at 80 in Cleveland
CLEVELAND—Funeral services were held
October 17 for Sandor Klinger, 80, a pioneer
in the motion picture exhibition field and
former owner of the Ritz and Ambassador
theatres in partnership with Morris Berkowitz
and Oscar Stotter. Prior to entering the motion
picture business he operated a liquor
store.
First theatre acquired by Klinger was the
Alvin, an old silent house, long dismantled.
A member of many benevolent organizations,
he was made a life member of the Eagles
when he was cited for rescue work in the
San Francisco earthquake.
'Perry' Drey Retiring
WEST UNION. W. VA.—B. P. "Perry" Drey,
veteran exhibitor here, retires November 1,
having sold the Regent to J. W. Vogeding,
owner-operator of the Elizabeth at Elizabeth,
W. Va.
Toledo Books 'Hoffmann'
TOLEDO--"Tales of Hoffmann" will start a
roadshow engagement in the Palace November
7.
\
vJ0
'
I*:
84 BOXOFFICE :
: October
27, 1951

. . . The
>n&
nig
tl
SPRINGFIELD
nil theatres in the Chakeres chain are
" sponsoring a Turkey night before Thanksgiving
and all managers have been able to
obtain the cooperation of local merchants in
this program. Fifteen to 30 turkeys will be
given away at each theatre. Midnight Halloween
spook shows were also set up in the
theatres.
A roadshow engagement of "A Streetcar
Named Desire" has been scheduled at the
Regent the latter part of November Heralds
on "Little Egypt" and "People Will Talk"
. . .
were distributed at a Springfield high school
football game and telephone mouthpieces for
the latter film were placed about the city
... A private Saturday morning showing of
"Angels in the Outfield" at the State Theatre
was arranged for ministers, school principals
and children at the Clark County Children's
Home.
Mrs. Tooker has replaced
Manager Bethel
of the Francis Theatre at Mechanicsburg . . .
Recent visitors to the Chakeres office included
Ed Paul, manager of the Logan; Connie
Mandros, St. Mary's manager; Minnie
Dwyer of the Celina Theatre and William
Meyer of the Paramount branch office at
Cincinnati ... A farewell office party was
given Mrs. Phyllis Shay who resigned from
Chakeres' advertising department . .
Bill
.
Luibel, Chakeres booker, is spending a
month's vacation at Miami, Fla.
Geraldine Brooks was accompanied by director
Fletcher Markle on the visit to Springfield
for Movietime U.S.A., instead of two
other actors as originally scheduled . .
Actress Ann Savage recently stopped overnight
at a Springfield hotel.
Experimental TV Station
Sought for W. Va. Area
FAIRMONT, W. VA.—According to an announcement
made a week ago by the Fairmont
Broadcasting Co., the possibility of more
adequate television reception not only in this
city, but in the entire Fairmont, Clarksburg
and Morgantown area, would be assured if
the FCC looks favorably upon an engineering
statement filed in Washington in support of
the amended application of the local broadcasting
company.
Along with the report of the engineering
concern went the request of the local company
to permit the operation of an experimental
television station even before the freeze on
the granting of such permits is lifted. One
such experimental station is said to be already
in operation at Bridgeport, Conn.
Toledo Gets 'Fledermaus'
TOLEDO—The Metropolitan Opera Co. of
New York will make the first Toledo appearance
in its history December 10, 11, when it
presents "Die Fledermaus" in the 3,400-seat
Paramount Theatre.
Exhibitor Son to Council
SAXTON, PA.—Thomas J. Hickes jr., son of
the local exhibitor, has been appointed to the
borough council to fill the unexpired term of
D. W. Frye who moved from the township.
.
Convention of KATO
Slated for Dec. 5, 6
LOUISVILLE—The annual convention of
the Kentucky Ass'n of Theatre Owners will
be held at the Henry Clay hotel here December
5, 6, Cliff Buecel, Katherine Overstreet,
Gene Lutes, E. L. Ornstein, Buddy Arnold and
W. E. Carrell, members of the convention
committee decided at the first meeting held
since their appointment.
Chairman Buechel pointed out the session
was dated later than former KATO conventions,
and said both the program of events
and exhibits probably will be more elaborate
than in past years.
IA287 Membership Grows
To 57 During 39 Years
BEAVER FALLS, FA.—lATSE Local 287,
organized in 1912 with seven members, now
has 57 members employed as projectionists at
theatres in Beaver county. Edward W. Zinkman
is president, H. E. Patterson, vice-president;
William J. Howe, recording and corresponding
secretary; Lawrence Stoner,
treasurer; H. E. Headland sr., business representative;
Thomas W. Roney, David E.
Dickinson and James A. Hindman, trustees
and Joseph Heymann, sergeant-at-arms.
Other officers and members include John
Srafin, Thomas Moore, Charles E. Mineard,
J. Edwin Ahrend, James R. Hodgkin, Milton
H. Bell, Michael Kubek, William E. Howe,
Lloyd G. Byers, Arthur F. Headland, Charles
L. Reno, Cecil Harding, Howard J. Mc-
Laughlin, John J. Heymann, Harold L. Mineard,
Harry M. Morrow, Miehael Babel, Elmer
Burkhart, Jack P. Headland, Harry E. Headland
jr., Edward F. Rawlins, Ramon T. Hansen,
Robert Batto, Victor J. Miller, Andrew
Brown, John Popescu, Oliver T. Grimes,
Clayton B. Marquette, Allen D. Schmidt,
Thomas J. Crawford, James DiBenedetto,
John Kashiwsky, Joseph T. Wable, Fred N.
Brass, John Amoroso, John Markovich, Daniel
J. DeSantis, Harry Pappas, Howard A. Myers,
Earl C. Plesher, James K. Steele, Robert A.
Russell, Harry L. Patten, William J. Geibel,
Paul Pietrandrea, Edwin L. Harding and Fred
D. Carlyle.
LOUISVILLE
T B. Minnix of London, Ky.. is completing
* construction of a 400-car drive-in, which
will replace the old Southland there, an indoor
theatre which was destroyed by fire a
short time back. The new drive-in will be
called the Ronnie and the formal opening
date was set for about November 1. The
theatre will be equipped with Motiograph
projection and .sound supplied by the Falls
City Theatre Equipment Co.
here.
Exhibitors seen on the Rovp included Homer
Wirth, Crane, Ind.; Jay Burton, West Liberty,
Ky.; Morris Smith. Taylorsville; Tom
Speer. Monroe City, Ind.; Mr. and Mrs. Fred
May. Carrollton, Ky.; Fred Belcher, Charlestown,
Ind.. and E. L. Ornstein, Marengo. Ind.
Preston Drive-In Theatre here is
. . .
offering Bargain Hour—28 cents 6 until
The
7
o'clock Monday through Thursday
father of Tom Maxedon, manager of the
Chakeres Shelby and Burley theatres in Shelbj-ville.
died of a heart attack.
K. V. Dinkle, who formerly operated the
Midway (Ky.) Theatre, is now operating the
Rand in Raceland and the Rus.sell in Russell.
No Opposition Expressed
So Far to Cleveland Ante
CLEVELAND—"A Streetcar Named Desire,"
opening October 31 at the Allen Theatre,
will be the sixth picture to be shown
locally within the past two months at advanced
prices. To date there has been no
adverse public reaction to this policy, because
the pictures involved have been of superior
quality. Exhibitors, however, fear that the
practice will spread to include pictures of
only fair quality, in which case the boxoffice
resistance will increase.
Pictures which, to date, have been presented
at advanced prices are "Tales of Hoffmann,"
$2.40 top; "An American in Paris," $1.00 top;
"David and Bathsheba." $1.19 top; "Bright
top.
Victory," $1.00 top and "The River," $2.40
After "Streetcar Named Desire," which will
play at $1.19 top, comes "Quo Vadis" at a
to be determined.
scale still
WEST VIRGINIA
rjonald R. Wilson, Clarksburg lawyer who
was elected national commander of the
American Legion, is a law partner of former
secretary of defense, Louis Johnson, himself
a past national commander of the Legion,
who is part owner of the Robinson Grand
at Clarksburg George Corcoraa, formerly
of
. . .
Pittsburgh's Pilmrow who manages
the Strand at Parkersburg, awarded free
tickets for winning reviews on "Kon-Tiki."
The Virginia at Wheeling was leased Thursday
last week for a Christian Doctrine meeting
... A hotpoint electric cooking school
was featured October 19 at the Ritz in Clarksburg
. . . The Hawkshaw Hawkins radio show
was presented on stage at the Palace in
The Capitol at
Parkersburg October 16 . . .
Wheeling recently introduced Friday as
family night, admitting the family for one
doUar. Now, in addition to film attractions,
Friday last week also was talent nite, the
. . .
Capitol presenting acts from the Horace Heidt
auditions The son of Cecil Snyder, projectionist
at the Manos in Grafton, was
wounded on Heartbreak Ridge in Korea . . .
A WAC/WAF recruiter was stationed in the
lobby of the Court in Wheeling during the
engagement of "Force of Arms." which was
presented on a money-back guarantee.
The state attorney general has ruled that
the new one-cent tax on soft drinks is a levy
on the manufacturer or distributor rather
than the consumer, and should be included
in the computation of state business and occupation
taxes . . . Wheeling theatres have
a News-Register tieup on Movietime whereby
the classified ad department publishes names
of residents who are awarded free admissions
by identification and showing the newspaper
at the boxoffice of the theatre named . . .
Musicians Local 507 celebrated its 40th anniversary
at Fairmont.
BOXOFFICE :
: October
27, 1951
85

—
. . Broderick
.1
CLEVELAND
"The Variety Club, homeless since spring
when it sold its Euclid avenue clubhouse,
will occupy spacious quarters in the Carter
hotel. Plans are now in the making to hold
a housewarming party in the new location on
November 1. Final arrangements are awaiting
the return from California of Chief
The ONLY Big-Screen TV
for
Drive- In Theatres —
PARAMOUNT
PICTURES'
THEATRE TV
"The System That Never Misses a Show"
"K Big-theatre picture quality.
* Uses standard theatre projectors.
"K The only Big-Screen TV for Drive-in
theatres.
"^ Permits professional programming ond
editing of regular shows.
+ Returns greater profit per broadcast
make repeat showings just like any
other film.
"^ Designed to produce professionol motion
picture big-screen results.
Write, Wire or Phone Theatre Equiprrtent for
Information and Early
Delivery.
Thehtre EquipmEniTo
micHicnn
ADAMS 8107

—
— —
—
—
—
Charles Darby Named
L&G District Chief
PROVIDENCE—Charles R. Darby, manager
of the Avon Cinema for six years, has
been appointed a district manager for Lockwood
& Gordon of Boston, which operates 23
theatres and seven drive-ins in New England,
including the Hope and Avon here.
Until his successor is appointed. Darby will
continue to manage the Avon, but also will
take over supervision of the Hope, the Braintree
in Braintree, Mass., the Cameo, South
Weymouth, and the Satuit Playhouse, Scituate,
Mass. Darby has been with L&G 11 years,
first as assistant manager of the Avon when
Robert Grossman was manager. Six months
later he was named manager of the Cameo
and also supervised the theatre in Braintree.
From there he went into the navy.
After three years' service he returned to the
Avon.
A native of Boston, Darby was educated
in Everett high school and took a premedical
course at Boston college. His first theatre
job was at the Paramount in Boston. Darby
distinguished himself in local theatre circles
by persistent promotions. His wide selection
of foreign films, operas and musicals built
up a wide reputation for the theatre.
Scollay Square Theatre
In $125,000 Transaction
BOSTON—A public auction of six pieces
of property in Scollay square, which housed
the Scollay Square Theatre and the sixstory
office building next door, was held last
week (161. Walter Hartstone, representing the
Realty Exchange, bought the property for
$125,000.
At one time the office building housed
the M&P Theatres circuit but has been
vacant since the splitup of the circuit into
American Theatres Corp. and New England
Theatres, both of which moved to other quarters.
The theatre itself has been closed for
some months.
It is not known what disposition will be
made of the theatre property but it is expected
that it will be converted into another
type of business. The office building will
probably be left intact as it is in excellent
condition. The entire property unit was built
in 1912. Papers will pass on the sale November
15. The assessment is $260,400 on the
land and $289,600 on the building.
New England Locales Set
For Three New Pictures
HARTFORD—New England locales will be
featured in several forthcoming Hollywood
films. Production gets under way soon at
Plymouth, Mass., on an MGM drama entitled
"Plymouth Adventure," starring Spencer
Ti-acy, Van Johnson and Nancy Johnson.
Church street in New Haven is seen in
sequence of "Love Is Better Than Ever," romantic
musical with Elizabeth Taylor and
Larry Parks. The latter portrays a theatrical
booker, with the Poll in New Haven, part
of a tryout circuit in his organiaztion. The
primary setting is New York. Hartford actress
Katharine Hepburn will star with Spencer
Tracy in "Pat and Mike," baseball comedy,
with production to precede "Plymouth Adventure"
on Tracy's schedule.
George Kraska Working
On 'The Nightingale'
BOSTON—George Kraska, who was the
first New Englander to present foreign films
to Boston audiences, is now representing "The
GEORGE KRASKA
Emperor's Nightingale" in this territory. This
Czechoslovakian film will open late this
month at the Exeter Street Theatre for its
second presentation in this country. It is
now in its 19th week at the Trans-Lux Theatre,
New York.
As part of the campaign for the Exeter
opening, Kraska has arranged a press luncheon
at the Hotel Vendome for the film critics
to introduce them to William Snyder, who
holds the American rights; "Sandy" Weiner,
national distributor, and Miss Phyllis Mc-
Ginley, well-known author of children's
stories who collaborated on the English narration
with Snyder. Boris Karloff, whose voice
is heard on the running commentary, will be
unable to attend.
"The Emperor's Nightingale" is the first
independent assignment for Ki-aska since his
resignation late this summer as managing
director of the Beacon Hill Theatre. Miss A.
Viola Berlin is managing director of the
Exeter.
After launching "The Emperor's Nightingale,"
Kraska intends to handle other foreign
productions in this territory. He is making
his headquarters at 246 Stuart St. in the
offices of Irving Farber and Eddie Ruff of
Regal Pictures, the distributors of "The Emperor's
Nightingale" in New England.
American Theatres Opens
Dorchester Morton Nov. 9
BOSTON—After complete redecorating and
refurbishing, the Morton Theatre at Dorchester
will reopen November 9. American
Theatres Corp. is putting the houes in shipshape
condition for the opening with new
Krohler pushback seats and painting and
refreshening throughout. The theatre has
been closed since last spring.
The Hamilton Theatre in Dorchester, operated
by Frank Lydon, has succumbed to bad
business and its doors were closed indefinitely.
This theatre had been running continuously
for 36 years.
Twin Bill Ties 'Earih'
In Boston Session
BOSTON—The double bill of "Texas Carnival"
and "The Red Badge of Courage" proved
a good draw and will hold over for a second
week. "Rhubarb" was also above average but
"Love Nest" was a disappointment. "The Day
the Earth Stood Still " al.so warranted a holdover.
(Average Is 100)
Aslor— People Will Talk (20th-Fox), 4lh wit 95
Beacon H.U- The River (UA), 3rd wk 120
Boston—The Day the Earth Stood Slill (20th-Fox);
Jungle Manhunt (Col) 135
Exeter Street—Mairy Ma (Snoder); The Wooden
Horse (Snaier). 2nd d. t. wlc 90
Memorial— Love Nest (20lh-Fox); Sky High (LP).,.. 80
Melropohlan—Meet Me Alter the Show (20lh-Fox);
The Basketball Fix (Reolarl) 95
Paramount and Fenv/ay Rhuharb (Para); Cage ot
Gold (Elhs) 120
Trans-Lux—Mister Droke's Duck (UA) 85
State and Orpheum Texas Carnival (MGM); The
Red Badge ot Courage (MGM) 135
"Place in Sun' Paces Hartford
With 135 in Second Week
time in months,
HARTFORD—For the first
there were more than two downtown first
run holdovers, and newcomers were also doing
well. "A Streetcar Named Desire," at
advanced prices, did impres.sively in a third
week at the Regal.
Allyn A Place in the Sun (Para); Leave It to the
Marines (LP), 2nd v/k 135
E M Loew— Little Egypt (U-I), King of the
BuUwhip (Western Adventure) 90
Poll— Let's Make It Legal (20th-Fox); Journey Into
Light (20'h-Fox) 100
Fclace Texas Carnival (MGM); Triple Cross
(Mono), 2nd wk 85
Regal—A Streetcar Named Desire (WB), 3rd wk.
of roadshow 130
Strand—Painting the Clouds With Sunshine (WB);
Gypsy Fury ( Mono) ..125
New Haven Paramount Grosses
160 on 'Place in Sun'
NEW HAVEN—The downtown Paramount
recorded its best gross in months, 160 per
cent, with "A Place in the Sun" on a double
bill with "Two Gals and a Guy" and a sneak
preview of "My Favorite Spy" thrown in.
All first runs recorded better than average
business, with second place honors going to
the advanced price run of "David and Bathsheba"
in its second week at the College.
College David and Bathsheba (20th-Fox), 2nd wk.
of roadshow - 112
Loew's Poll Saturday's Hero (Col); Sunny Side
of the Street (Col)..- 100
Paramount A Place in the Sun (Para); The Gals
and a Guy (UA) 160
Roger Sherman Painting the Clouds With Sunshine
(WB); This Is Korea (Rep) 100
Celebrate Anniversaries
At Poli in Worcester
WORCESTER. MASS.—Three anniversaries
are being celebrated at Loew's Poli this
month. The theatre is 25 years old and
Harold Maloney is observing his 15th year
as its manager and his 25th year with Loew's,
Inc. He has been in show business 35 years.
In celebration, a program was arranged for
the stage of the theatre, with three film stars
in as guests, Macdonald Carey, Joyce Mac-
Kenzie and Robert Wagner. Tliere was also
a promise that Carleton Carpenter and Debbie
Reynolds might attend.
The theatre was opened Oct. 25, 1926, by
the late S. Z. Poli, the last house he built.
Later it was operated by Fox. It is a deluxer,
seating 3.300, and one of the finest houses
physically on the Loew circuit.
BOXOFFICE :
: October 27, 1951 NE 87

BOSTON
Caul Simons, salesman at Columbia, and
his wife celebrated their 25th wedding
anniversary October 20 with a reception at
their Brookline home for 125 guests, including
the Harry Rogovins, Columbia district
manager; the Tom O'Briens, branch manager;
Eleanor Ahearn, secretary; Dick
Stephens, publicist, and all the salesmen,
bookers and office workers. Also present
were the two children of the Simonses, and
one grandchild.
Maurice Wolf of the public relations department
of MGM will address the New
Haven Advertising club November 12, when
the affair will be known as Loew's Poll day,
with Harry Shaw and Lou Brown as cochairmen
... It was fun to welcome back
David Perkins, former exhibitor and manager
for the old M&P circuit in Lowell, who was
in town during the run of "Love and Let
Love," the Ginger Rogers play. Perkins plays
the butler in the production.
Robert Z. Leonard, MGM director, is expected
in town with his camera crew to
take some shots of Marblehead for his newest
production, "Sometimes I Love You," in
which Clark Gable is starred . . . The
Motion Picture Salesmen's club is having a
dinner and screening at the MGM screening
room on Saturday evening.
A Dorchester minister on Sunday characterized
Darryl F. Zanuck's "David and
Bathsheba" as an authentic "moral, social
and theological" presentation of the problems
of David's time. The Rev. Robert H.
MacPherson of the First Parish church (Unitarian)
said the picture is "a real story of
real people encountering real problems. It
is not the story of puppets dancing on a
divine string, nor of plaster saints living
above the realm of human feelings. Mr.
Zanuck should be congratulated for his honesty,"
he continued. "Enough movies of this
kind would make the public realize that
Judaism and Christianity were not revealed
overnight but grew out o'f the struggle and
pain and passions of people who learned in
the crucible of experience the meaning of
life."
Members of Independent Exhibitors who
are planning to attend the Allied Theatres
convention October 30, 31 and November 1 in
New York City are president Norman Glassman,
executive director Ray Feeley, Leonard
Goldberg, Meyer and Joseph Stanzler, Peter
Marrone, Leslie Bendslev, Arthur Howard,
Irving Isaacs, Maurice and Melvin Safner,
Daniel Murphy, Ted Rosenblatt, Fred and
Edwin Fedeli, Julian Rifkin, Sam Resnik,
Walter Mitchell, Mrs. Katherine Avery and
Mrs. Ella Mills.
Following the press screening of "The Emperor's
Nightingale," a luncheon was held
1 327 S.Wabash
Chicago, Illinois
FILMACK
630 Ninth Ave.
New York, N.Y.
at the Hotel Vendome honoring William L.
Snyder, who is presenting the film to American
audiences. It is set for an extended engagement
at the Exeter Street Theatre in
Back Bay. Attending the luncheon to hear
Snyder speak on the film were the film
critics, Miss Viola Berlin, managing director
of the Exeter Theatre; Irving "Mac" Farber
and Eddie Ruff, New England distributors of
the film; George Kraska, who is handling the
puWicity for this area; newspaper drama and
music editors and radio commentators. Two
special windows featuring stills from the
film have been made up at Jordan Marsh
Co. and Kraska has arranged for displays in
the Boston public library and the 38 branches.
Snyder arrived a day in advance for radio
appearances and press interviews.
The Rudolph Valentino silent film "The
Eagle," was screened at the University Theatre
recently for Stanley Sumner, general
manager, who invited the members of the
Harvard university band to see it. Nat Ross
of Ross Films is handling it here and Sumner
is considering showing the 25-year-old
silent as part of his silver anniversary jubilee
celebration . . . John Latchis of Latchis
Theatres was in the district to arrange a
benefit show, an annual event, for the Brattleboro,
Vt., hospital.
A postcard from Al Fowler, former New
England publicist, came in from Columbus,
Ohio, discloses he is back on the road with
"Tales of Hoffmann" for Lopert Films. His
last assignment was with United Artists on
"Cyrano de Bergerac" . . . The same mail
brought a postcard from William Black of
Wellesley, drive-in contractor and builder,
who is vacationing with his family in New
Orleans.
Blythe Barrymore, daughter of the late
John Barrymore and Dolores Costello, is making
her film bow in RKO's "Androcles and
the Lion."
LETTERS
An Open Letter to All Exhibitors
To BOXOPFICE:
It was my privilege to tour part of New
England with the stars of Movietime U.S.A.
last week, and I had an opportunity to see
for myself what a superb job was done by the
stars, and especially the chairmen and committees
in charge, who should be highly commended
for their most efficient planning.
Personally, I think it is the basis of creating
good relationships with the pubUc and press
in all the communities which the stars visited.
I hope that the exhibitor will continue to
follow through with these good press relations
that have been started, and may I
.suggest that as a follow-through, since this
is the 50th anniversary of the motion picture
industry, each exhibitor in his local community
could invite as guests to his theatre
all couples married 50 years or more and
present them with a season's pass. I believe
that local merchants in the town might get
together and give these couples various gifts.
I feel certain that this would create a tremendous
amount of goodwill and additional
community spirit, whereby the local newspapers
would give this idea a great deal of
.space.
WILLIAM S. KOSTER
Executive Director
Variety Club of New England
These Stars
Appearance Skit
Rehearse
BOSTON—In connection with the world
premiere of "Let's Make It Legal," Macdonald
Carey, who is starred in the film
with Claudette Colbert, has developed a
new type of personal appearance which he
has presented to several New England cities.
Rather than the usual walk-on following
the showing of the film, during which
the star refers to "the return to his favorite
city." Carey, Robert Wagner, who
is featured in the film; starlet Joyce Mac-
Kenzie and pianist Larry Carr have worked
up a 30-minute skit of songs, comedy
sketches and routines.
This has proved a happy solution to the
usual strained type of star personal appearances.
Rehearsals for the skit were
conducted in Hollywood so that the entire
show had an air of professionalism as well
as delightful informality. This group appeared
in Boston at the Keith Memorial
on the opening day of the 20th-Fox film
and also visited theatres in Hartford,
Providence, Fall River, New Bedford,
Worcester, Lawrence, Concord, N. H., and
Portland, Me.
Eddie Solomon of the 20th-Fox publicity
office in New York accompanied
them. Boston press and film critics met
the stars, headed by Carey, at a "brunch"
at the Ritz Carlton hotel on the day preceding
the film's opening. Phil Engel and
Earl Evans of the Boston office were in
charge of the arrangements.
NEW HAMPSHIRE
Approximately 12,000 persons jammed the
downtown streets of Manchester October
16 for band concerts, vaudeville programs and
block dancing to mark the opening of the
annual Community Chest fund campaign . . .
The recent visit of Hollywood celebrities to
Manchester for Movietime celebration was
recalled by the showing of "Bird of Paradise,"
starring Debra Paget, at the Granite Square
Theatre, and "Strangers on a Train" at the
Pine Island Drive-In. Miss Paget and Hitchcock
were among the Queen City visitors . . .
Basil Rathbone spoke on "The Magic of the
Theatre" at a Colby Junior college artists
series program at the New London Baptist
church October 17.
The Sunday News recently published an
article on the dwindling flow of customer
traffic on Hanover street, one of Manchester's
best known thoroughfares. Later, as an afterthought,
the newspaper also ran an editorial
stating that the previous article had
"failed to dwell on what may well be a more
significant, if less well recognized, factor, and
that is the impact of television on Hollywood."
The editorial added; "Hollywood's
product is shown in Hanover street theatres,
most of which have found it necessary to close
their doors a substantial portion of last year.
Since for at least a generation, Hanover street
has been Manchester's version of the Great
White Way, the decline of Hollywood pulling
power cannot have failed to exert some
malign influence on the size of Hanover street
crowds."
88 BOXOFFICE :
: October 27, 1951

1
a
, seat
'
coming
'
I
etate
I
. . "Kiss
. . Dick
. . The
HARTFORD
.
. .
Treasurer Joe Adorno, son of the Sal
Adornos of the Adorno-Middletown Theatres,
was in Seattle, Wash., attending the
national State Treasures, Auditors and Controllers
convention Stephens, Columbia
exploitation representative, huddled
with George E. Landers, Hartford division
manager, for E. M. Loew's Theatres, on forthproduct
. Actor Basil Rathbone will
present a series of dramatic sketches at
Hawley armory on the University of Connecticut
campus in February.
. . . The
New dish deals have started at the 1,800-
Star on Tuesdays, Thursdays and Saturdays
Ray McNamara, Allyn, arranged
. . . department store fashion window display
on "A Place in the Sun" . . Pfc. Albert
.
S. Lessow, former assistant at the Palace,
was in on a weekend pass from Ft. Devens,
Joe Borenstein, manager of the
Mass. . . .
Strand, New Britain, and his wife are marking
their 23rd wedding anniversary
SRO sign was up in the lobby at Lockwood
& Gordon's Plaza, Windsor, the other morning
during the annual children's theatre party,
sponsored by the Windsor Police Mutual Benefit
Ass'n.
Tommy Williams, stagehand, had a dual
celebration the other night in Chicago. It
was Tommy's birthday and also the Windy
city opening of the musical, "Gentlemen Prefer
Blondes," after its great success on Broadway,
where he had been with the show during
its New York run.
Lenny Young, former house manager at
E. M. Loew's, now a night club and hotel
emcee, was in town on a weekend visit. He
stopped by Loew's Poll to say hello to Lou
Cohen and Norm Levinson . . . Mother of
Barney Tarantal, partner, Burnside, East
Hartford, died last week at 68 . . . Russ
Ordway, Lockwood & Gordon, tied in with the
First National store chain for a four-day
matinee cooking school at the Webb, Wethersfield.
Daily program was held from 1:30 to
3:30 p. m. . Me, Kate," stage musical,
played to capacity business for three days at
$4.20 top at the 3,300-seat Bushnell Memorial.
. . .
Al Schuman, general manager, Hartford
Theatre circuit, was guest of honor at a
birthday party held at the home of his
brother, Dr. D. H. Schuman, in West Hartford
John P. Sullivan jr., son of the
. . . Local 84 executive, is back at Ft. Bragg, N. C,
following a furlough here. Junior was on the
backstage staff at Bushnell for a few years
before donning khakis . . . Paul Treske, son of
the Lenox manager, is now in social work
Edward Rudner joined the service staff
of the Strand, New Britain.
Other New Britain notes: Randy Mailer,
for many years a manager on the Warner
circuit, has sold out his interest in a television
store and is reported planning to open
his own television-appliance business soon.
His brother Tom is working for a New York
neighborhood circuit . . . Bernie Levy of State
Management reports installation of a new
candy stand at the 500-seat State, New
Britain. In order to install the stand, half of
the last row on the main floor had to be removed.
MGM has postponed production of "Huckleberry
Finn" until next year.
Theatre Leaders Work
For Red Feather Drive
BOSTON—The Red Feather campaign will
kick off towards its $7,275,000 goal on October
21 with greater Boston theatres, musicians
and entertainers lending their talents. Herbert
Copellman, general manager of Snider
Theatrical Enterprises, is directing the efforts
of exhibitors, assisted by Ray Feeley, executive
director of Independent Exhibitors;
Arthur Jerome of Metro Premium Co.; Irving
Alexander, Snider Theatrical Enterprises;
Malcolm Green, Interstate Theatres; Al
Somerby, Old How^ard Theatre; Robert M.
Sternburg and Max L. Nayor of New England
Theatres; James J. Dempsey. Harry Wasserman,
John B. Carroll; Edward Cantor
and Francis McManus, all of American Theatres,
and Stanley Eilenberg of Middlesex
Amusement Co. Walter Diehl, business agent
of the operators Local 182, lATSE, is acting
as group assistant chairman to Copellman.
The distributors are represented by Benn
Rosenwald, manager of MGM, as chairman,
with Hatton Taylor, RKO manager, and James
M. Connolly, 20th-Fox manager, as assistants.
Sammy Eisen of
the Ruby Newman organization
is heading the music and entertainment
group. The Red Feather campaign annually
sustains over 300 health and welfare'
services in Boston.
FALL RIVER
Uigh praise for
the honesty of a Fall River
resident was voiced by William Howard,
husband of screen star Dorothy Lamour, during
the recent Movietime visit here. Howard
dropped his wallet in a Main street restaurant
and did not discover the loss until a Fall
Riverite recovered it and retiu'ned to him.
The wallet reportedly contained a large
amount of money.
The Cisco Kid and his friend Pancho were
given a great ovation by children of the
area at a free theatre party held recently
at the Durfee by the Pacific-Calso firm on
its silver anniversary. Admission was limited
to the thousands of children who were wearing
Pacific-Calso masks and sheriff badges,
donated at gasoline stations operated by the
firm in the area. A live pony, cowboy outfits
and hats were distributed at the show.
The Cisco Kid spoke over radio stations also
through the courtesy of Guimond Farms.
New on the staff of the Park Theatre, managed
by James MacNamara, are Terry Janson,
relief cashier, and Mary Perry, cashier, replac-
. . . Louis
ing Mrs. Theresa Wilkinson, who resigned.
Lillian Lima. Jane Kow^alski and Nancy Askew
are new at the refreshment bar
Mechaber is replacing Elmo Leno at Nathan
Yamins' Island Park. Lena joined the army.
Newington Airer Opened
BOSTON—The Newington Outdoor Theatre,
a 500-car drive-in on the Portsmouth,
N. H., border, opened its gates October 14.
James Nadeau is the owner. The airer is
equipped with Simplex sound and projection
equipment installed by National Theatre Supply.
It has a Console Aristocrat brand Manley
popcorn machine purchased through Sam
Horenstein, Manley's New England distributor.
NEW HAVEN
proderick Crawford Ls due at the Loew's
.
. . . American
Poli, for a personal appearance starting
November 1 at Worcester and November 2
at New Haven Palace, Stamford,
missed a show October 17 and has discontinued
matinees except on Saturday and
Sunday because of union difficulties . . Phil
.
Gravitz Metro manager here, was in Chicago
for the national MGM meeting . . . Dave
Lustig, Columbia exploiteer, visited the territory
and the exchange
Beauty dinnerware, sold by Micky Nunes, is
being advertised along with the new pictures
at the Park, Thomaston.
. . .
Connecticut representation a the Allied convention
in New York includes Dr. and Mrs.
J. B. Fishman, Mr. and Mrs. Harry Fishman,
Mr. and Mrs. Maurice Bailey and Mr.
and Mrs. MorrLs Shulman. Harlem Globetrotters,
who appeared in a game at the Arena
November 4, also tied in a little advance
publicity on the Columbia film by the same
name The State, Waterbury, had a
morning cartoon show Columbus day, with
The East Haven Drive-In is
17 cartoons . . .
due to close this month, but others still are
carrying on.
Lou Anger is running French, Hungarian
and Polish pictures at midweek at the Bridgeport
... Ed Lynch, Roger Sherman manager
who is on sick leave from Warner's, has left
for a Florida rest . . . Ralph Pasho, Gem,
Naugatuck, will be on hand the first day at
Topsfield, Me., for the opening of deer season
. . . Ray Cairns, MGM salesman, and
his wife were weekend visitors at Norwich
university to see their son play football.
. . Morton Cohen, son of
Bill Canelli, RKO salesman, is off on a vacation
. . . Micky Fishman, son of the J. B.
Fishmans, now a freshman at Yale, was sent
to the infirmary after an auto hit the bike
Paul Purdy, manager of the
he was riding . . .
new Ridgeway, Stamford, is renting his home
in Meriden and is living in a Stamford
apartment now .
Dick Cohen, Monogram ofice manager, is
at Ft. Dix readying for officers training . . .
Fred Quatrano is playing "Macbeth" at the
Alcazar and Win, Naugatuck.
The Howard Theatre pulled "Sideroad" at
the 11th hour, but Lawrence played it . . .
Red Cross lobby booth is being permitted in
the lobby of the Roger Sherman during the
"This is Korea" engagement .
Filmrow were Bill Brown of Greenwich: Walter
Higgins, Prudential, New York; Bernie
Menschel, Hartford; Paul Tolls, Newington;
Morris Shulman, Hartford . . . Sally Popolizio,
20th-Fox booker, is flashing art shots of
New assistant at the
her son Johnnie . . .
Paramount is Bernie Robinson of Brockton,
just out of service, but with previous experience
at the Capitol, New Bedford, and other
houses.
Andrew Tegu in Bradford
BOSTON—Andrew Tegu,
Vermont exhibitor,
has added the Bradford Theatre at
Bradford, Vt., to his string of theatres.
Tegu recently acquired the house from Leonard
Abdassah. Affihated Theatres will handle
the buying and booking.
The market for motion picture equipment in
Norway has declined, due in part to import
restrictions.
BOXOFFICE :: October 27, 1951 89
L..15.

. . . Maureen
. . . United
. . Madge
. . Leroy
.
!
WORCESTER
IJy coincidence, pictures of two theatre managers
appeared simultaneously in the
Familiar Faces series of the Sunday Telegram:
namely. Bill Brown of the Park and
Greendale and George Heeley of the Marlboro
Mrs. Penny Duncan,
in that city . . . "Mrs. America of 1951." was in town for the
Home and Food show at the Auditorium.
Taking stock on the visit of the film stars
for Movietime U.S.A., co-chairmen Leo Lajoie
and Johnny DiBenedetto were well pleased
with the way everything went off. Dorothy
Lamour, Debra Paget, Margaret Sheridan,
Tom Breen, Alfred Hitchcock and the rest
made an excellent impression all around. The
visit garnered much newspaper space, a couple
of editorials and one article extolhng the
benefits of the observance.
. . .
. . . Worcester's
The Strand in Clinton made a tieup with
the Clinton Daily Item in a picture contest
The Hudson in that town has discontinued
weekday matinees
Rita Johnson has been cast for "The Left
Hand of God" at RKO . . . When Loew's Poll
screened "Angels in the Outfield," acting
manager John DiBenedetto discovered Donna
Corcoran, the little gal featured, is the daughter
of a former Milford man and made the
papers with it.
Frankle Laine played a one-nighter at the
Auditorium, drawing a fine 3,300 persons.
With him was his wife, the former Nan
Grey of films, and the couple posed for
newspaper shots . . . Jack Kenney, old-time
Worcester vaudeville and friend of Bob
Portle of the Loew-Poli Elm Street, observed
his 80th birthday with a family party.
Payments in Sterling
Payments on contracts for U.S. films received
from Egypt are made in sterling, Egyptian
exporters being required to obtain necessary
foreign exchange.
Irving Loshin Reopens
Theatre at Devon, Conn.
DEVON, CONN.—When Irving F. Lashin
recently took over the Devon, a 289-seat rural
house, he found that neighborhood kids had
virtually ruined the seats, screen and other
parts of the theatre. He reconditioned and
reopened the house, which has been dark
much of the summer, on October 18, with a
plea for kiddy cooperation, offering a free
show of "Two Weeks With Love" to all teenagers.
He urged model behavior in return.
Regular opening of the theatre followed
October 19, featuring "Show Boat."
Lakeport to Isaac Deep;
Mrs. Cease at Unity, Me.
BOSTON—The Lakeport, N. H., theatre has
been sold again. Isaac Deep bought the situation
from Mrs. E. Cease.
Mrs. Cease has taken over operation of the
Unity Theatre at Unity, Me., which has been
closed for some time.
Kennedy Services Held
BOSTON—A solemn requiem mass was
sung Monday (15 1 at the Gate of Heaven
Roman Catholic church for John Joseph Kennedy,
RKO Far Eastern division manager,
who died of a heart attack October 11 at the
age of 52. Kennedy is survived by his parents,
P. J. and Mrs. Kennedy of Boston,
four brothers and two sisters, all of Boston.
Lucy Asher Hayes Dead
BOSTON—The death of Mrs. Lucy Asher
Hayes was reported here recently. Filmrow
extended sympathy to her husband and Saul
Hayes, manager for 36 years of the Strand
Theatre at Boothbay Harbor, Me. Mrs. Hayes
was the sister of the late Harry Asher, veteran
distributor in this area who lost his life
in the Cocoanut Grove tragedy.
ANNUAL INSTALLATION OF OFFICERS
DINNER
and
DANCE
LT. A. VERNON MACAULAY POST 270
at the Latin Quarter
November 12
Eastern States exposition in the Coliseum
drew a 2,500 crowd for personal appearance
of Movietime stars, including Dorothy Lamour,
Alfred Hitchcock, Debra Paget, Margaret
Sheridan, Oscar Brodney, Tom Breen and
Bill Grady. In charge of arrangements was
Dick Stephens, loaned by Columbia for this
New England tour. Andy Sette and Para-
BRIDGEPORT
I
Fred H. Russell, stage and screen editor!
of the Post and Telegram for the past If'
years, has added the radio and television editorship
to his chores. BOXOFFICE correspondent
here for 18 years, Russell will be
honored at a testimonial dinner at the Candlelite
restaurant November 8. Manager Matt
L. Saunders of Loew's Poli and Manager
Harry A. Rose of Loew's Majestic are cochairmen
for the dinner.
SPRINGFIELD
"The Broadway, dark all summer for remodeling,
will enter the legitimate field this
fall with the world premiere of Clare Boothe
Luce's "Child of the Morning," November
16, 17. Former child star Margaret O'Brien
heads the cast. Elihu Glass, owner-operator
of the Majestic in West Springfield, is handling
arrangements.
At the Art Theatre: Ralph Carrenza, manager,
is leaving for Warner Bros. Capitol at
Everett. Herbit Rothschild, Warners' assistant
in Worcester, will replace him, with the Capitol's
Andy Sette overseeing both houses . . .
"The Prince of Peace" was previewed for local
clergy and city officials . . . Mrs. Opie Brown,
cashier, was confined to her home by illness
Higgins is on her annual fortnight's
vacation . James Butman, assistant,
is now in defense work. Dave Sherman, head
usher at the Capitol, is new assistant.
Actor Wendell Corey, former Springfield
man, was awarded degree of Legion of Honor
by Springfield chapter. Order of DeMolay
Fund-Red Cross rally at the
mount's Ed Smith were in charge of the
Springfield program. A dinner for press and
Tack Schwartz, owner-manager of the Wes
End, celebrated a birth anniversary . .
Jerome Conboy, projectionist at Loew's Ma'
jestic, was in Willimantic for the marriag
of his son James to Marian Kilburn . . . Th.
first theatre in this area to install large
screen television will probably be in Ne^^
Haven . Blake, cashier at Loew'.'j
Poll, is honeymooning in Florida
Art Cinema held "Torment" and "Passionelle>
for an extra week.
Raymond Gilbert is now projectionist at thtl
American and his father Ernest is projection- i
ist at Loew's Majestic . Nickersorj
has shifted from Loew's Majestic to Loew's
Poli projection booth.
rally.
m
$5.00 per ticket.
Reservations,
Abe Barry, Columbia
St. Allans, Vt., Weldon Sold
ST. ALLANS, VT.—The Weldon Theatre
here ha-s been sold to Mrs. Peter Handy in a j
transaction handled by Frank's Real Estate of I
Burlington, Vt.
90 BOXOFFICE :
: October 27, 1951

.vjit.r
Name J. J. Fitzgibbons
Council Chairman
TORONTO—J. J. Fitzgibbons, president of
Famous Players Canadian Corp., has been
elected national chairman of the Canadian
Council of Christians and Jews, succeeding
Arthur Meighen of Toronto. The council
plans to conduct Canadian Brotherhood week
February 17-24.
Several prominent filmmen are serving as
national directors, including H. L. Nathanson,
managing director of MGM in Canada, and
Tom Daley, manager of the Toronto Imperial.
Chairman of the motion picture committee
for Brotherhood week is Gordon Lightstone,
general manager of Canadian Paramount.
Members are Jule Allen, N. A. Taylor,
Haskell Masters, Hye Bossin, C. S. Chaplin,
Prank H. Fisher and Fitzgibbons, Nathanson
and Daley.
Cameo Subject Filmed
On He Aux Coudres
MONTREAL — The spot Where Jacques
Cariter's feet first trod Canadian soil is the
scene for Associated Screen Studios' latest
Canadian Cameo short subject film, "The
Earth."
Fruitful
lie aux Coudres is a small Island 60 miles
below Quebec City, and is inhabited by descendants
of the original immigrant French
of more than 300 years ago. Through the
years, the soil has been the mainstay and
provider for the island's inhabitants. The
present-day habitant farmers still carry on
In the rugged and self-reliant traditions of
. their forebears, with all the family expected
to pitch in and help when Mother Nature rewards
their labor with bounteous amounts
of produce and foodstuffs.
"The Fruitful Earth" was filmed in Anscocolor.
It was directed by Gordon Sparling,
with camera work by Jack Hynes. Lucio
Agostini has taken a group of airs sung in
Quebec for centuries and has blended them
into an original background musical score
that will appeal to lovers of music.
The film was released by Associated Screen
News with the recent Thanksgiving holiday.
Several Drive-ins Close
For Season in Ontario
TORONTO—A number of drive-ins have
closed for the season in Ontario. First to
close were the Sunset at Brantford and the
Starlite at Chippawa, near Niagara Palls.
These were followed by the Aladdin at Ottawa,
which opened last summer.
The move was hastened by a spell of
snappy weather but it turned warm for several
days. Drive-in units of Famous Players
and 20th Century Theatres are continuing to
operate.
Kiddy Shows Show Gain
TORONTO—Juvenile programs are gaining
favor at local theatres. On Saturday (20) no
less than 32 houses offered pictures for children
either at separate performances or for
the early part of the regular matinee.
The list
included 17 units of Bloom & Fine
Theatres, four Famous Players houses, three
Odeon and eight independent theatres.
VARIETY CHECK TO DUKE—John J.
Fitzgibbons, president of Famous Players
Canadian and first chief barker of the Toronto tent, presents a check for S1,000 to the
Duke of Edinburgh, honorary member of the London Variety Club, while two other
Variety representatives look on. The money will be used for the London tent's project,
which is re-establishment of bombed-out playing fields for children. The photo was
taken outside the duke's lounge car during the visit of the royal couple at Toronto.
Left to right: Fitzgibbons, Marc J. Wolf, chief barker of Variety International; the duke
and J. J. Chisholm, chief barker of the Toronto club.
Speculation on Theatre
Stirred by Halifax Ad
HALIFAX, N. S.—Considerable interest has
developed in the district over an advertisement
in Halifax papers seeking "a piece of
rectangular real estate about 75 by 150 feet"
in Dartmouth, with insistence on location
"near the center of the town but not necessarily
on Portland street, if an auxiliary property
is available to provide a main street
entrance."
This advertising is presumed to be in connection
with a plan to establish a third theatre
in Dartmouth. There are already two
Dartmouth theatres, the Mayfair and Dundas,
both owned and operated by Franklin & Herschorn.
Tlie population of the town is about
12,000.
The name of B&L Theatres, based in Saint
John, has been rumored in the background
and in connection with Famous Players. Another
rumor is that FP alone is involved.
Reappoint NFB Members
OTTAWA—Three members of the government-appointed
board of governors of the
National Film Board have been named for
another term of three years. They are C. S.
Band, Toronto; Arthur McNamara. deputy
minister of labor. Ottawa, and Stuart Keate,
publisher of the Daily Times at Victoria, B. C.
Other members of the board have unexpired
terms in office. The film industry is not represented
among the governors.
Film Councils Elect
MONTREAL — R. H. Macklem was reelected
president of Federation of Film Councils
of Eastern Ontario at the recent session
in Cornwall. William Graff. Peterborough,
and C. A. Holmes. Prescott, were named vicepresidents;
Kathleen Healey, Kingston, secretary-treasurer;
W. G. Patterson of Kingston.
Charles Dowton of Oshawa, Damon Ball of
Renfrew, Mrs. Wanda Sine of Belleville and
J. E. Staples of Lindsay, directors. The federation
endorsed the Massey recommendations
on films.
FPC Boothmen Vote
In Favor of Strike
VANCOUVER—Projectionists in Famous
theatres in British Columbia voted. 63 to 6, in
favor of strike action in their dispute over
wages. The booth workers rejected a conciliation
board recommendation for a 28-cent
pay boost, which was accepted by the circuit,
but at a full union meeting last week the
members held out for an increase of 50 cents
an hour. Union representatives again met
Famous Players management in an effort to
arrive at a last-minute agreement which was
unsuccessful.
The members of Local 348 will be unable to
strike until they receive approval from lATSE
executives in New 'Y'ork. O. M. Jacobson, Pacific
coast lATSE representative, was here
from Tacoma to assist the local union in
making a settlement.
Meanwhile 53 projectionists employed by
Odeon Theatres in British Columbia are taking
a supervised strike vote. This group also
turned down the 28-cent per hour boost as did
16 men employed in five independent local
theatres, the Bya, Ridge, Studio, Colonial and
Rex. These 16 also are demanding a 50-cent
hourly boost.
Big-Screen Tele Planned
For Ottawa Sport Arena
OTTAWA—Manager T. P. Gorman of the
Auditorium, large local sport arena, said that
large-screen television will be introduced
there through an agreement with the Arena
Managers Ass'n of New York, which is linked
with the International Boxing club.
Canada has no television broadcasting, but
Gorman said that telecasts of big fights would
be brought in by a private network "just like
the theatres are doing in cities of the United
States." Gorman promised that other major
sport events would be shown on a TV screen
at the Auditorium, independent of local theatres.
BOXOFFICE :
: October 27, 1951 E 91

. . 20th-Fox
. . Support
I
MONTREAL
The Vimy at Rigaud has been purchased
from A. Bussiere, owner and builder, by
Van Develve, and Wilham Cote has bought
the Warwick in the town of that name from
Jose Igartua, who is returning to his native
John Ganetakos,
Porto Rico to reside . . .
executive of United Amusement and Confederation
circuits, spent a week in court in
the old Tabah litigation . . . Eugene Venne,
manager of International Films, reports his
company is distributing the long-awaited
Italian motion picture, "Bitter Rice." which
stars the tempestuous Silvana Mongano . . .
Gene Autry was appearing at the Forum, and
John Carroll at the Seville.
Following the Canadian Thanksgiving holiday
many exhibitors visited the Filmrow exchanges.
Among them were Charles Magnan,
Laurier, Victoriaville: J. M. Martin, Royal,
East Angus: Dick Allaire and Paul Gendron,
the Victoria, Victoriaville; T. C. Soucie of
the Larrainville in that town, and the Montcalm,
Rouyn, and Marcel Croisetiere, the
Oasis, Buckingham.
. . .
"Beaver Valley," wild life picture filmed by
Walt Disney, was shown at Montreal Museum
of Fine Arts Westmount High School
Alumnae Ass'n is holding theatre nights October
Irene Upton, billing clerk at
29, 30 . . . Columbia, has resigned . will lose
two staffers with the resignations of Simone
Moreau, cashier, and Grace O'Donnell, bookkeeping
machine operator. Succeeding them
are Francoise Michaud and Barbara Pradkin.
Miss Moreau has been 12 years with the
company and Miss O'Donnell five and a half
years.
. . . Roland
Jo Oupcher, salesman for United Ai-tists,
was in Quebec City, and Archie Cohen, Warner
Bros., was in the northern Quebec mining
district around Vald d'Or
Beaudry of Montreal Poster motored to Boston
with friends on a two-week vacation . . .
Lucien Lartigau, head booker for the same
company, became father of a baby girl.
"Stagecoach to the Stars," a new film issued
by the Canadian postoffice and produced
by National Film Board, was shown to
the Montreal Stamp club. Besides tracing the
history of the mail, it shows the preparation
and printing of the four new stamps issued
recently to commemorate Canada's first
postage stamp, the three penny Beaver.
Halt Smoking in Theatre
OTTAWA—Fire Chief William Beattie and
the municipal council of nearby Arnprior
have decided to clamp down on smoking by
patrons in the O'Brien Theatre. In recommending
the action. Chief Beattie said:
"Smoking in the theatre is a fire hazard and
must be stopped."
Claudette Colbert dropped out of the cast
of RKO's "The Korean Story" on doctor's
orders.
• POSTERS •
PUT PEP INTO SHOW BUSINESS
Use Our Rental Service
THEATRE POSTER EXCHANGE
CALGARY
Phones:
609A 8th Ave. W. Bus. 64919— Res. 22514
Confederation Corp.
Deal Is Contested
MONTREAL—Fred Tabah, or a number of
years president of Confederation Amusements,
asked the superior court to issue a
temporary injunction to prevent the directors
from enforcing certain regulations adopted
following the sale of 60 per cent of confederation's
preferred and common shares to
United Amusement Corp.
Confederation, through its counsel, Jean
Martineau, contested the application. Tabah
alleged that he is the possessor of 1,000 shares
of the company, and that the board of
directors sought to reduce the powers of
the president. He claimed that a resolution
adopted by the board April 27, 1949, named
one of the directors general manager with
absolute control of the books, documents and
contracts of the company. Following the
sale of control to the United Amusement
Corp., the directors, he claimed, created a
new category of shareholders, holders of A-
stock, which he contended exceeds their legal
rights. He also alleged the A-shareholders
were given the right to elect four directors of
a total of ten, and that it would be impossible
to increase the number of directors
without the consent of the new shareholders.
Justice Maurice Lelonde concluded the
hearing and took the matter under deliberation.
WINNIPEG
JJice weather is helping fill theatres in
Winnipeg and exhibitors have a nice assortment
of films. Harry Gray held over
"Saturday's Hero" at the Lyceum. Phil Young
had "Jungle Headhunters" and "Tokyo File
212," Eddie Newman held over for a second
week "Here Comes the Groom" at the Met;
Charles Straw rolled them in the aisles for a
second week with "Up in Arms" and "They
Got Me Covered" at the Gaiety: Bill Novak
brought in healthy grosses with "David and
Bathsheba" at the Capitol: the Valour showed
the British "Travelers Joy"; the Rialto played
"Babes for Sale" and "Black Parachute";
Mesho Triller had "Cyrano de Bergeac" at
the Dominion; Tom Pacey held "The Browning
Version" for a second week at the Odeon,
and Dave Saifeer held "Meet Me After the
Show" at the Garrick.
Visitors to Winnipeg were George OuUahan,
general manager of Fotonite, Toronto;
Bill Welykolawa of the Elite and Capitol,
Kamsack; Nate Bresver, of the Oak, Brandon,
on one of his recent Toronto jaunts.
FP, B&L Scout Another
Location After F&H Buy
SYDNEY, N. S.—Famous Players and B&L
Theatres are reported connected with a plan
to establish a drive-in on Cape Breton Island
between Sydney and Glace Bay.
A site which had been held by FP for several
years between the two spots has been
bought by Franklin & Herschorn and work is
under way on the location. Another site is
being considered for the proposed, second
outdoor theatre.
VANCOUVER
Morth Vancouver's population has jumped
from 8,914 to 15,579 in ten years, but the
city still has only one theatre, the Odeon, a
734-seater, since the Lonsdale, a 450-seater,
closed a year ago. Two other theatres are
in the planning stage but material shortages
are holding up construction. The North Vancouver
Board of Trade is trying to get some
action for at least one more theatre, but has
had no luck to date . . . Other census figures
show the Penticton population has increased
from 5,777 to 10,517 (one Famous Players
Theatrei; Port Albernie from 4.584 to 7,800
(three theatres). Vancouver and Victoria
populations have not yet been listed.
The Kershaw Agencies of Calgary, headed
by FVank Kershaw, former district manager
for Famous Players here, will resume distribution
of Manley popcorn machines and popcorn
supplies as exclusive agent in eastern
Canada. The Manley products formerly were
handled by a Toronto company and the agreement
was canceled by court action last year.
Local managers of the Odeon circuit are
engaged in the 13-week J. Arthur Rank
showmanship contest which started last week
(18) and covers exploitation, boxoffice returns
and candy sales ... All Famous Players
theatres were decorated with flags and bunting
for the Royal visit . . . Frank Goddard of
the staff of the Vogue Theatre, a retired veteran
of the Canadian army, is on the job daily
as doorman.
Clarence Whittingham of the Youbou circuit
on Vancouver Island, and Ron McKee
of the Lulu Theatre, Richmond, were Filmrow
Fred Poyser, projectionist,
visitors . . . died last week at the age of 85. He retired
from theatre work a few years ago at the
Metro Theatre, New Westminster . . . John
Turner of the JARO newsreel staff in England
is covering the royal tour in Canada.
His shots are being shown in west end theatres
in London in less than 48 hours after
being filmed.
The local Warner exchange's Haskell Masters
short subject week was the biggest in the
history of any distributor in the Vancouver
territory. Earl Dalgleish, WB manager, reports
. . . All Vancouver neighborhood theatres
are going after the Saturday children's
matinee business in a big way this year . . .
Len Johnson, president of the British Columbia
Exhibitors Ass'n, declared of the projectionists
union agitation for higher wages,
that it was only a matter of time before the
issue would become national.
Stuart Keate, publisher of the Victoria
Daily News, was elected to the nine-man National
Film Board of Canada for a threeyear
term as Pacific coast representative . . .
Carl Peppercorn, RKO Canadian general
manager, was in getting acquainted. He reported
that RKO business was tops across
Canada, the only problem spot being the Pacific
coast region . for a city
plebiscite on an open Sunday came from the
Vancouver Labor council, but the church
groups are protesting again.
Hold Art Films Third Week
TORONTO—The sister theatres of the arty
class held their attractions for a third week.
They were "Tales of Hoffmann," as a roadshow
at the Towne Cinema, and "Laughter
in Paradise" at the International Cinema.
i
92 BOXOFFICE :
: October 27. 1951

;
the
I
Many
!
manager.
: Sydney
i
i
his
I
. . The
. . . For
. . Maritime
Hettal
a«oiitl
MARITIMES
. . . While
I
IJenry McNeil, manager of the Roseland and
Academy in New Glasgow for Odeon, is
Riving special attention to candy sales, improving
facilities so that the stands will be
the most decorative in the chain
;
at Montreal on a business trip, Fred Gregor
of New Waterford was called back home when
wife underwent an operation.
A monthly calendar, listing the coming bills
at the Bedford in Bedford, N. S.. a suburb
of Halifax, has been introduced by W. Russell,
operator of the theatre. He has obtained
one-half dozen Bedford merchants as advertisers.
He gave special attention to films of
the second Robinson-Turpin fight for a twoday
run . interior of the Strand at
Mines will be revamped extensively
by Odeon and will include streamlining of
front and installation of a new marquee.
James McLaggan, former manager of
theatres in Halifax, is at the Strand helm,
with Johnny Farr supervising.
favorable comments have been received
by Farr on the interior decorations at
the Odeon in North Sydney of which he is
The art work was by Mi-s. Lionel
"Lee" April of St. John, who has a twoway
affiliation with the Odeon chain. She
is a daughter of Abe Garson, maritime head
of the circuit, and wife of the Garson assistant
in directing the affairs of the maritime
section of the chain.
Famous Players is reported to be resuming
attention on a drive-in project for Cape
Breton Island. The chain was the first to
consider a drive-in for the maritimes but
did not go ahead with it. A site between
Sydney and Glace Bay, which had been reported
under consideration by FPC, is now
a location for the first Cape Breton outdoorer,
and work on it has been under way
by a Sydney contractor for Franklin & Herschorn.
Two film shows each week are being presented
by the United church at Burin, Nfld.,
and the Angelica church there is offering a
film program each Saturday night in the
The city council of Sydney
church hall . . .
has ordered collection of a $25 annual tax
on pop vending machines for the balance of
this year. The levy has not been picked up
for several years. The council decided to
.seek repeal of the civic legislation imposing
the tax at the next session of the Nova
Scotia legislature, which will be in the spring
"David and Bathsheba," the price
sale at the Paramount in Halifax (FPC) wa-.
raised to $1.10 at nights and 75 cents for
afternoons.
Installed as officers of the St. John local of
the lATSE and MPO were Ted Chase, president;
Roy Burnet, vice-president; J. A.
Whitebone, secretary and busine.ss manager;
Cecil Beesley, recording .secretary; Joe Wedge,
treasm-er; L. J. McCourt, Les Sprague and
N. A. Peters, trustees. It was reported that
all members are fully employed, with virtually
all working agreements signed in St.
John and Moncton. A favorable year was indicated.
President Chase has been a member
the past three decades and is on the staff of
the Capitol in St. John. The retiring president,
A. C. Sprague, was unable to attend
the installation because of illness.
While the Kent at Spryfield, N. S.. was
shuttered for three weeks. Manager George
Heffler had the front of the theatre repainted
and the marquee altered. Heftier,
who is an uncle of Malcolm Walker, head of
the Walker chain of which the Kent is a unit,
is a retired employe of the C.N.R. and joined
his nephew's staff after his retirement from
the railway ... A member of the cast of "Out
West of Eighth," which folded recently after
four performances in New York, was Edne,
Preston, an erstwhile stock favorite in St.
John and Halifax.
At the Gaiety, Halifax, each afternoon except
Saturday is bargain day, with prices of
ten and 20 cents, tax included. The policy
calls for double bills, subsequent run. The
Gaiety is in the Walker-affiliated chain,
based at the Gaiety . exhibitors
have been having cifficulty maintaining a
semblance of permai.ency in their staffs.
Many girls quit or prove unsatisfactory after
only a week or two on jobs ushering, selling
candy or selling tickets.
Stevie Doane, chairman of the Nova
Scotian censor board, has returned to Halifax
after vacationing in Boston and New York
City. He was accompanied by his wife . . .
Billy Whalen and his cowboys from Halifax
have been varying bookings at film theatres
with fairs through Nova Scotia . . . The
Community, Yarmouth, N. S., has been redecorated.
HANDY SUBSCRIPTION ORDER FORM

TORONTO
m
1 m m 1
fm
m >m •:•:• •M
m
'0m
> • • ••
m
aiiiBiioi]
Hes HIS
Every week in
BOXOFFICE
Read fhe
J^fter three weeks of the Italian feature,
"Angelo," Ben Okun played a British film,
"Blackmailed," at his downtown Savoy, taking
on the aspects of an art house .
J. J. Fitzgibbons was chatting with the Duke
of Edinburgh in Toronto, the duke showed
sey
reports from exhibitors
in small-town, rural,
and city locations.
Big pictures in little locations
. . . little pictures in
big
places — you get the
. . When
special interest in the past chief barker's pin
in the coat lapel of the PPC president. Fitzgibbons
suggested that the duke would like
to have it as a souvenir of the Toronto Tent
'I'd be delighted," replied the royal visitor
whereupon "Fitz" handed it over. Fitzgibbons.
International Chief Barker Marc Wolf
and Chief Barker Jack Chisholm of the Toronto
Tent all agreed that the prince was "a
grand person." The pin changed hands when
the duke was given a $1,000 donation by FPC
in behalf of Toronto Variety to help restore
playgrounds for children in Britain.
Sam Freedman, prominent local exhibitor,
has gone to California for the winter and
Harry Rosenberg of St. Catharines, Ont., will
look after his three theatres in Peterboro.
Pembroke and St. Catharines . . . Jim Mc-
Donough, manager of the HamUton 'nvoU,
has been elected president of the Hamilton
Theatre Managers Ass'n. The other officers
are vice-president, Oscar Lang, Delta; directors,
Lou Rosefield, Westdale; J. L. Hunter,
Queen's; Ed Hubbard, Cinema; Paul Turnbull,
Granada, and secretary, Mrs. Jean Ford,
Windsor.
'A Place in Sun' Is Big
In Vancouver Week
VANCOUVER—Moderate first
run activity
was highlighted by "A Place in the Sun" at
the Capitol. Also good were "The Strip" plus
"Rich, Young and Pretty" at the Cinema and
"The Pi-owler" at the Plaza. "A Millionaire
for Christy" was disappointing at the Orpheum.
The weather was rainy and cold and
kept business away from the drive-in theatres,
w-hich are all double billing now.
(Average Is ICO)
Capitol—A Place in the Sim (Para)
Good
Cinema—The Strip (MGM); Rich, Young and
Pretty (MGM)
Good
Dominion—Here Comes the Groom (Para), 5th
d. t. wk
...Fair
Hastings Queen ior a Day (UAJ, plus stage
show
..Faif
Orpheum A Millionaire ior Chtisly
(20th-Fox)
_
Moderate
Paradise—Sidewalks oi London (SARD)- Paris
Underground (IFD)
Fair
Plaza—The Prowler (UA), The Macomber AUair
^ (UA) Good
State—Thieves Highway (WB), plus stage
show
pgjj
Strand The Law and the Lady (Para) ..........Fwx
Studio—Laughter in Paradise (IFD) Good
Vogue—Meet Me Alter the Show (20th-Fox)
2nd wk
_ Moderate
I
i
• • •
m•ivM*
1
V.V
V.V
V.V
reports right from the front.
JOIN THE CIRCLE
Send your reports to
Editor, Exhibitor Has His
Say
BOXOFFICE
Kansas City 1, Mo.
mmi'
'Desire' Grosses 140
In Toronto Debut
TORONTO—Five Toronto theatres held
over attractions. The Imperial held "A Place
in the Sun"; Loew's kept "Angels in the
Outfield"; Odeon, "The Desert Fox"; Uptown.
"The Golden Horde," and the Hyland held
"No Highway in the Sky."
Biltmore — Backlash (20th-Fox), The Return ol
Frank James (20th-Fox), reissues 95
Fairlown—Margie (20lh-Fox); Manila Calling (SRJ,
reissues
Hyland—No Highway in the Sky (20th-Fox) 4th
wk
85
Imperial—A Place in the Sun (Para), 2nd wk 105
Loew's—Angels in the Ouliield (MGM), 2nd wk 105
Odeon—The Desert Fox (20lh-Fox). 2nd wk 95
Shea's, Eglinton—Behave Yourself (RKO) 110
Tivoli, Capitol—Mr. Belvedere Rings the Bell
(2ath-Fox), 2nd d. t. wk,; Kiss of Death (20lh-
Fox), reissues 95
University, Nortown— Jim Thorpe—All American
,,(WB) 105
Uptown—The Golden Horde (U-1), 2nd wk. 85
Victoria—A Streetcar Named Desire (WB) MO
Change London Theatre Policy
LONDON, ONT—The name of the Elmwood
Theatre, operated for some years by
Canadian Odeon, has been changed to Elmwood
Cinema, along with the switch to a special
film policy. "Kon-Tiki" has been held
for a second week there.
90
BOXOFFICE :
: October 27, 1951

'
showed
I
[
Mack
I
I
Starrett,
I "Brown
1 Carter,
;
Blondie's
OXflf f ICE ( i) DDii J J] i^^JJ J D5
The EXHIBITOR HAS HIS SAY ABOUT
PiaURES
An open forum in which, for the most part, exhibitors report on subsequent-run
showings of pictures. One (•) denotes a new contributor: two (••) is one who
has been reporting for six months or longer; (•••) a regular who has been
reporting for one year or more. These columns are open to all exhibitors.
COLUMBIA
Sun.. Mon. Weather: Hot.—Marcella Smith,
Vinton Tlieatre,
Beware! Spooks! (Col)—Reissue. Joe
McArthur,
E.
Ohio. Small town
patrons.
• * •
Brown, Mary Carlisle, Clarence Kolb. Joe E.
Brown had 'em rolling in the aisles. The old Show Boat (MGM)—Ava Gardner, Howard
folks laughed harder than the kids. They Keel, Kathryn Grayson. We did very well
don't make 'em like this any more. Let's have considering, and just about paid out the
more of these reissues. This was combined rental percentage charged us. The picture
with "In Old Amarillo" (Rep) for a good was slow in spots but picked up in the last
weekend bill—Pri., Sat.—William W. Anderson,
Evart Theatre, Evart, Mich. Small town, and satisfied all the customers. We had many
two reels for a better than average pace,
*
rural patrons.
nice comments, which is unusual. Played
Tues. through Thurs.
Hero (Col) —
Weather: Fine. —
Penny Singleton,
Mayme P. Musselman, Roach Theatre. Lincoln,
Kas. Small town patrons. • • •
Arthur Lake, Larry Simms. Blondies are
very popular as a series with us. Give us
more, Columbia. Played Thurs., Fri., Sat.
Weather: Fair. — MONOGRAM
Harland Rankin, Rankin
Enterprises, Chatham, Ont. General
Short
patronage.
* • * Downs, Johnny Mack Brown. We played this
Grass (Mono)—Rod Cameron, Cathy
one rather late but it is worth running and is
Santa Fe (Col) — Randolph Scott, Janis a lot better than most of the westerns. The
Jerome Courtland. An entertaining rental was a little high for a double bill but
picture but it did not quite come up to expectations.
However, the customers will be to build up the running time of your program.
too short for a single without a lot of shorts
pretty well satisfied. Played Wed. through Played Fri., Sat. Weather: Rainy.—Mayme
Sat. Weather: Rain. — M. W. Mattecheck, P. Musselman, Roach Theatre, Lincoln, Kas.
Theatre, McMinnville, Ore. City and Small town patrons. * * *
rural patrons. * * *
Sierra Passage (Mono) — Wayne Morris,
Snake River Desperadoes (Col)—Charles Lola Albright, Alan Hale jr. I gave this every
Smiley Burnette, Don Reynolds break in the world—Robinson-Turpin fight
Jug." Apparently Charles Starrett pictures and a $340 jackpot on Saturday. The
will never wear out. His features appear to result was the poorest Friday this place has
be more exciting each time and provide just ever had and a below average Saturday. The
as much laughter as the previous one. This picture is fair, okay only with a strong top
was one of the alltime best in regard to feature. Weather: Clear. — Don Donohue,
action and comedy. Played Fri., Sat. Weather:
Cool.—Ralph Raspa, State Theatre, Rives- rural patrons. » • •
Novate Theatre, Novate, Calif. Small town,
ville, W. Va. Rural patrons. * * *
PARAMOUNT
METRO-GOLDWYN-MAYER
Lemon Drop Kid, The (Para)—Bob Hope,
Go for Broke! (MGM)—Van Johnson, Warner
Anderson, Lane Nakano. This is not
Marilyn Maxwell, Lloyd Nolan. This is just a
as good as "Battleground" and the boxoffice
it. I played it Mon., Tues. However,
it will please most patrons and you won't Upped Price on Reissues
lose money, so show it. Weather: Clear and
dry.—Kenneth Clem, Earle Theatre, Taneytown,
Md. Small town patrons. * * *
And Had Good Crowds
jl^KGENTINE NIGHTS (Realart)—Reissue.
Painted Hills, The Ritz Bros.,
(MGM)—Lassie, Paul
Andrews Sisters.
Kelly, Gary Gray. This
Doubled
is another
with
in the
"Captive Wild Woman." If
Lassie series that fell below average at the
you are in a small town and if you want
boxoffice. I guess they are too much alike. a double feature for any playdate of the
I used Disney's "Beaver Valley" with this week, try this combination. I strayed
for a suitable program and had better comments
on it than on the feature. Played Sun., these two on Sun., Mon. My usual policy
way, way off my beaten path and set
Mon. Weather: Okay.—D. W. Trisko, Ritz
Theatre, Jerome, Ariz. Mining patorns. * * *
is the best in single features on these
days, but after losing money over a period
of time with the topnotchers, I de-
Right Cross (MGM)—June Allyson, Dick
Powell, Ricardo Montalban. This was a real cided it was time to do something. I
clinker and didn't make expenses. My town raised the admission price a nickel (to
doesn't give a hoot for this kind of picture, make them think they were getting something
extra—they did!) and set these two
whether it is any good or not. Played Wed.,
Thurs.—Joseph Nehring, Floodwood Theatre, on Sun., Mon. I got
Ploodwood,
out some extra advertising
that paid off with extra good
Minn. Small town, rural patrons
* *
crowds both nights in spite of the
URoyal Wedding (MGM)—Fred Astaire, squally weather. Try it, fellows, and let
Jane Powell, Peter Lawford. This was a disappomtment
to me. It drew fairly well but money-making ideas, let me have them,
me hear from you. And if you have any
I did not notice any enthusiasm in the audience.
It impressed me as a picture that tried Fla. Small town, rural patrons. * * *
too.—I. Roche, Vernon Theatre, Vernon,
to be funny but fell short of its mark. Played
BOXOFFICE BoolcinGuide : : October 27, 1951
Technicolor in U-I Films
Praised by Exhibitor
LITTLE EGYPT (U-I)—Rhonda Fleming,
Mark Stevens, Nancy Guild. This
is spicy and nice and in beautiful Technicolor.
These Universal cameramen can
ju.st get more out of their TC cameras.
"Apache Drums," recently run, had some
was above average—no walkouts on
of the most unu.sual and beautiful camera
shots I have ever seen. And we can keep
U-I in focus, all the way through. Busines.

|
The
EXHIBITOR HAS HIS SAY
(Continued from preceding page)
—D. W. Trisko, Ritz Theatre, Jerome, Ariz.
Mining patrons. * * *
My Forbidden Past (RKO)—Ava Gardner,
Melvyn Dougla.s, Janis Carter. Waste! A
waste of Ava Gardner, a waste of my money,
and worst of all, a waste of my patrons' time
—which they made no bones about telling me.
Business was poor. Played Tues., Wed.,
Thurs. Weather: Clear.—Don Donohue, Novato
Theatre, Novate, Calif. Small town,
rural patrons.
Tarzan and the Leopard Woman (RKO)—
Reissue. Johnny WeissmuUer, Brenda Joyce,
Johnny Sheffield. Tarzan is Tarzan. If your
crowd likes this kind of picture, folks wiU
come to see it. At a reissue price, you won't
lose anything. This is one of the better
Tarzans. Played Fri., Sat. Weather: Clear
and dry. — Kenneth Clem, Earle Theatre,
Taneytown, Md. Small town patrons. * *
20th CENTURY-FOX
•
Call Me Mister (20th-Pox)—Betty Grable,
Dan Dailey, Dale Robertson. This wasn't up
to the usual Grable standard—or anyway, we
didn't do business on it. Played Mon., Tues.
Weather: Fair.—Harland Rankin, Rankin
Enterprises, Chatham, Ont. General Patronage.
Fourteen Hours (20th-rox)—Paul Douglas,
Richard Basehart, Barbara Bel Geddes. This
is not exactly for small towns. Action fans
were disappointed but the rest seemed satisfied.
It drags in spots. Played Fri., Sat.
Weather: Clear.—Don Donohue, Novate Theatre,
Novato, Calif. Small town, rural patrons.
OFrogmen, The (20th-Fox)—Richard Wid-
We sure
mark, Dana Andrews, Gary Merrill.
didn't do any business on this picture and it
is very good, but war stories scare them and
they stay home. We tried to run the picture
four days, when two days would have been
one too many—but after so long a time, you
do get slipped up on occasionally. Played
Wed. through Sat. Weather: Fine.—Mayme
P. Musselman, Roach Theatre, Lincoln, Kas.
Small town patrons.
t^JFrogmen, The (20th-Fox)—Richard Widmark,
Dana Andrews, Gary Merrill. This is
another good picture from Fox. but it did
very poorly at the boxoffice. Tlie weather
was good and I didn't have anything for
competition, but it will please all who see it.
The trailer is not too good to get women in
to see it. Played Tues., Wed. Weather: Clear
and dry. — Kenneth Clem, Earle Theatre,
Taneytown, Md. Small town patrons. • • *
Rawhide (20th-Fox)—Tyrone Power, Susan
Hayward, Hugh Marlowe. A first class western
which is plenty rough and tough in spots.
Business was above average. Play it. I
used it Sun., Mon. Weather: Good.—E. M.
Freiburger, Dewey Theatre, Dewey, Okla.
Small town patrons. ' * *
Rawhide (20th-Pox)—Tyrone Power, Susan
Hayward, Hugh Marlowe. Normal boxoffice
and this was well liked—it had my audience
tense from start to finish. I wonder if other
exhibs have kids who tear out of the front
seats and hover around the exits when the
bad ones get going. This one had 'em doing
it. Played Wed., Thurs. — Josef Nehring,
Floodwood Theatre, Ploodwood, Minn. Small
town, rural patrons. * *
Smoky (20th-Fox) — Reissue. Fred Mac-
Murry, Anne Baxter, Bruce Cabot. Here is a
good picture about a horse. The print is in
good shape and you can get it at a decent
price. I let in free all children under 12
years of age, when accompanied by adults. I
had a nice crowd. Played Monday. Weather:
Clear and dry.—Kenneth Clem, Earle Theatre,
Taneytown, Md. Small town patrons.
* * fli
Jeanne Crain, Dale Robertson, Mitzi Gajmor.
A very good picture that drew a little better
than average for us, and we had many nice
compliments. It was bought on percentage
and just about paid out on our old flat
rentals. Don't look for anything too big. but
get ready for extra business. It will do it.
Played Sun. through Tues. Weather: Fine.
Mayme P. Musselman, Roach Theatre, Lincoln,
Kas. Small town patrons. * * *
UNIVERSAL-INTERNATIONAL
Air Cadet (U-I) — Stephen McNally, Alex
Nicol, Gail Russell. I showed the Robinson-
Turpin fight pictures along with this, three
weeks after the fight. My business was above
normal but the rental I paid for the fight
pictures made me lose ten bucks on the deal,
the Robinson-Turpin championship fight.
I swear I won't go for any of their stuff
again. The people who came to see the
fight pictures are not those who -regularly
attend, anyway. Played Wed., Thurs.—Josef
Nehring, Floodwood Theatre, Ploodwood,
Minn. Small town, rural patrons. * •
Cattle Drive (U-I) — Joel McCrea, Dean
Stockwell, Leon Ames. A very good western
that didn't get the business merited, but we
Winter Setting in Now
As Show Builds Up
^>NE of our new contributors is Don
Haig of the Paramount Theatre at
Whitemouth, Manitoba. He writes this
news about himself and situation:
"We reopened in this town eight weeks
ago, after the theatre's former owner
had it closed for nearly a year. Slowly
the crowds are building up, but due to the
winter weather setting in soon, I'm afraid
we may find it difficult to keep going.
However, we'll keep going as long as possible.
I have been a steady reader of
your column for some time now, and find
It as interesting as every other article in
BOXOFFICE."
We extend our best wishes for Don's
success, and hope- for an open winter and
increased interest in his show.
sure surprised those that did come. This
western doesn't have guns or fights and is
one of the best stories you've seen in a long
time. It is worth the rental and in very
pretty color. Played Tues. through Thurs.
Weather: Pine. — Mayme P. Musselman,
Roach Theatre, Lincoln, Kas. Small town
patrons. * ' '
Double Crossbones (U-D—Donald O'Connor,
Helena Carter, Will Geer. I can't say if
this is good or bad. On the same bill I had
the Robinson-Turpin championship fight.
All who came to see the fight pictures said it
was no good, but all the Donald O'Connor
fans thought it was okay. However. I had a
poor crowd. I didn't take in enough to pay
the cost of my film, so I am going to lay off
fights from now on. Around here all the
sports are on TV and are free. Played Thurs.,
Fri. Weather: Clear and dry. — Kermeth
Clem, Earle Theatre, Taneytown, Md. Small
town patrons. * * *
Groom Wore Spurs (U-D—Ginger Rogers,
Jack Carson, Joan Davis. This, coupled with
a free coupon night, gave me 40 per cent
over normal for the mid-week show and was
much enjoyed. Personally, I think Ginger
Rogers is showing wear—and aren't we all I
Played Wed., Thurs.—Josef Nehring, Floodwood
Theatre, Floodwood, Minn. Small town,
rural patrons.
* *
Take Care of My Little Girl (20th-Pox)— Katie Did It (U-D— Ann Blyth, Mark
Repeat Patronage Liked
These Two Pictures
BROKEN ARROW (20th -Fox) —James
Stewart, Jeff Chandler, Debra Paget,
This is the second time I've played this
one and I'm certainly not sorry. Doubled
with "Sitting Pretty" to do average business.
In fact, the two played to almost
all repeat patronage. Played Sun., Mon.
Weather: Clear.—Don Donohue, Novato
Theatre, Novato, Calif. Small town, rural
patrons. • • •
Stevens, Cecil Kellaway. This is a boxoffic i
cutie, excellent for midweek. If you need
bright, sparkling little comedy, and want ti
see that look on your patrons's faces tha
says, "I enjoyed your picture," play it. Playei
Wed., Thurs. Weather: Excellent. — Walte
Austin, Plains Theatre, Plainview, Neb. Smal
town, rural patrons.
• •
Katie Did It (U-I) — Ann Blyth, Marl
Stevens, Cecil Kellaway. We made a mistake
on this one and double billed it Fri.
Sat., but it is a very good picture, wit!
laughs, and should stand up on your bes'
time. The rental was very fair and it shoulc
be a sleeper, because we had the best Saturday
in a long time. Weather: Rainy.—Mayme
P. Musselman, Roach Theatre, Lincoln, Kas
Small town patrons. • • *
Up Front (U-D—David Wayne, Tom Ewell
Marina Berti. We are below normal on this—
about 10 per cent. There was nothing toe
outstanding about the picture, although it
wasn't any worse than most. Played Sat.
Sun. — Josef Nehring, Floodwood Theatre
Floodwood, Minn. Small town, rural patrons.
WARNER BROS.
Dallas (WB)—Gary Cooper, Ruth Roman,!
Steve Cochran. This is a very good western
with a star that still draws here. Our rental
was in line with the business, so no squawks.!
The patrons liked the picture but are very
tired of westerns. Played Sun., Mon. Weather:
Fine.—Mayme P. Musselman, Roach Theatre,
Lincoln, Kas. Small town patrons. * * •
Goodbye, My Fancy (WB)—Joan Crawford,
Robert Young. Frank Lovejoy. This is a fine
picture. It did not draw very well, but that
is the fault of the community, not the picture.
Also, it is a woman's picture, although
I know one man who liked it. Played Sun.,
Mon. Weather: Nice.—Marcella Smith, Vinton
Theatre, McArthur, Ohio. Small town,
rural patrons. * * *
I Was a Communist for the FBI (WB) —
Frank Lovejoy, Dorothy Hart, Philip Carey.
A timely show that only went over average
at the boxoffice. The story was well written,
with a good cast. A show of this type should
pack them in, but it didn't for us. Played
Fri., Sat. Weather: Okay, wet.—D. W. Trisko.
Ritz Theatre, Jerome, Ariz. Mining patrons.
Lady Takes a Sailor (WB)—Jane Wyman,
Dennis Morgan, Eve Arden. I kicked and
bruited this oldie around for a year or so-
Just didn't like the title, as it sounded too
high class for my farmers. Finally the WB
salesman talked me into setting it in—said
it was funny and okay for my patrons. For
once, and only once, he was right. Tliis is a
roit of fun that is light and easy to take and
even easier to understand. I personally
counted 54 belly-laughs the second nightrcompare
this with nary a giggle in most
shows and you'll see what I mean. You won't
regret playing it. Played Wed., Thurs. Weather:
Squally.—I. Roche. Vcrmon Theatre. Vernon,
Pla. Smal Itown, rural patrons. * * '
BOXOFFICE BookinGuido : : October 27, 1951

!
Man
n Intarprativ* onolysis of lay and trodepreis reviews. The plus and minui slgni Indlcot* degree of
erit only; oudlonce claiiiflcation Is not rofed. Listings cover current reviews, brought up to date regularly.
his department serves also as an ALPHABETICAL INDEX to feature releases. Numeral preceding title
Pkture Guide Review page number. For listings by company, in the order of release, see Feature Chart.
H Very Good; + Good; — Fair; - Poor; — Very Poor, In the summary It is rated 2 pluses, — ot 2 minuses.
3 1 =
2 £ £
ta .S c ex M
: H = ^ °
A
|239 Abbott & Coslello Meet the Invisible
(82) Comedy U-l
Abilene Trail (64) Western Mono
j
ir/l Accordini to Mrs. Hoyle (60) Drama Mono
IzSSAce in the Hole (112) Drama Para
'!00 Across tlie Wide Missouri (81) Sup-West. .MGM
!01 Adventures of Captain Fabian (100) Drama. Rep
233 Air Cadet (94) Com-Dr U-l
,224AI Jeniiinos of Olclahoma (79) Drama Col
j275 Alice in Wonderland (75) Fantasy RKO
186 All About Eve (138) Drama 20tli-Fox
.256Alon|j the Great Divide (SS) West-Dr WB
293Ainerican in Paris, An (115) Musical.. MGM
(105) Drama 20th-Fox 11
293 American in Paris, An (115) Musical.. MGM 9
293 Anocis in the Outfield (102) Drama. ...MGM 9
310 Anne of the Indies (81) Drama. .. .20th-Fox 10
253 Apache Drums (75) Western U-l 4
251 Appointment With Danoer (90) Drama... Para 4
303 Arizona Manhunt (60) Western Rep 9
As You Were (57) Comedy LP
As Young as You Feel (77) Com 20th-Fox 6
i
1

REVIEW DIGEST ++ Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary -H- is rated 2 pluses, = as 2 minuses.
o
* t .2
X
a
m
1303 Havana Rose (77) Drama Rep 9-29-51 —
1248 Heart of the Rockies (67) Western Rep 4- 7-51 +
1267 He Ran All the Way (78) Drama UA 6- 9-51 +
1276 Here Comes the Groom (114) Rom-Com. .Para 7- 7-51 4+
1256 Her First Romance (73) Comedy Col 5-5-51 +
1195 He's a Cockeyed Wonder (77) Comedy Col 10-21-50 +
1299Hiolily Dangerous (SS) Drama LP 9-22-51 +
1208 Highway 301 (88) Drama WB 12- 2-50 ±
1292 Highwayman, The (82) Drama Mono 8-25-51 +
1297 Hills of Utah (70) Western Col 9-15-51 +
1280 His Kind of Woman (120) Drama RKO 7-21-51 +
1198 Hit Parade of 1951 (85) Musical Rep 10-28-50 +
1193 Holiday Rhythm (59) Comedy LP 10-14-50 +
1259 Hollywood Story (77) Mys-Dr U-l 5-19-51 +
1259 Home Town Story (61) Drama MGM 5-19-51 ±
1270 Hoodlum. The (61) Drama UA 6-16-5X +
Hot Lead (61) Western RKO
1198 Hot Rod (61) Drama Mono 10-28-50 +
1301 Hotel Sahara (87) Comedy UA 9-29-51 +
1239 House on Telegraph Hill (93) Drama. 20th-Fox 3-17-51 +
1216 Hunt the Man Down (6S) Drama RKO 12-23-50 ±
1277 Hurricane Island (72) Drama Col 7-14-51 ±
I
1244 I Can Get It for You Wholesale
(91) Drama 20th-Fox 3-24-51 +
Want You (..) Drama RKO
I
1246 I Wu an American Spy (85) Drama Mono 3-31-51 ±
1252 I Wat a Communist for the FBI
(S4) Drama WB 4-21-51 +
1223 I'd Climb the Hiahest Mountain
(88) Drama 20th-Fox 1-20-51 +
U89 I'll Get By (S3) Musical 20th-Fox 9-30-50 ff
1261 In Old Amarillo (67) Western Rep 5-26-51 +
1237 Inside Straight (87) Drama MGM 3-10-51 ±
1260 Inside the Walls of Folsom Prison
(87) Drama WB 5-19-51 ±
1246 Insurance Investigator (60) Drama Rep 3-31-51 +
1276 Iron Man (82) Drama U-l 7- 7-51 if
J
1192 Jackpot, The (85) Comedy 20th-Fox 10- 7-50 +
1269 Jim Thorpe—All American (105) Drama. .WB 6-16-51 ++
982 Joan of Arc (165) Drama RKO 10-30-48 ff
1298 Joe Palooka in Triple Cross (60) Drama. .Mono 915-51 +
1294 Journey Into Light (88) Drama 20th-Fox 9- 1-51 —
1258Jungle Headhunters (65) Travel RKO 5-12-51 -f-
1307 Jungle Manhunt C66) Drama Col 10-13-51 +
Jungle of Chang (..) Drama RKO
K
1203 Kansas Raiders (80) Western U-l 11-18-50 ±
1250 Katie Did It (81) Comedy U-l 4-14-51 ±
Kentucky Jubilee (67) Comedy LP
Kefauver Crime Investigation
(52) News 20th-Fox
1310 Kid From Amarillo, The (56) Western ... Col 10-20-51 +
U72 Killer That Stalked New York (79) Drama. Col 7-29-50 :!:
(Reviewed as Frightened City)
1210 Kim (113) Drama MGM 12- 9-50 ff
1272 Kind Udy (78) Drama MGM 6-23-51 +
1190 King Solomon's Mines (102) Drama MGM 9-30-50 ff
1247Kon-Tiki (68) Adv-Dr RKO 4- 7-51 rt
1222 Korea Patrol (57) Drama UA l-U-51 -
L
1285 Lady and the Bandit, The (79) Drama.. Col 8-U-51 +
1302 Lady From Texas (78) Drama U-l 9-29-51 +
1309Ladys Pays Off, The (SO) Drama U-l 10-20-51 +
Lady Says No, The (. .) Comedy UA
1194 Last of the Buccaneers (79) Drama Col 10-14-50 +
1250 Last Ouloost, The (87) Outd'r- Drama. .Para 4-14-51 +
1278 Law and the Udy (104) Comedy MGM 7-14-51 ±
Lawless Cowboys (..) Western Mono
1220 Uw of the Badlands (60) Western RKO 12-30-50 +
Leave It to the Marines (66) Comedy.... LP
1240 Lemon Drop Kid, The (91) Comedy Para 3-17-51 ff
1177 Let's Dance (112) Mus-Com Para 8-13-50 ft
1286 Let's Go Navy (68) Comedy Mono 8-11-51 +
Let's Make It Legal (77) Comedy 20th-Fox
1214 Lightning Guns (55) Western Col 12-16-50 +
1230 Liohlning Strikes Twice (91) Drama WB 2-10-51 ±
1290 Lilli Marlene (85) Drama RKO S-18-51 ±
1254 Lion Hunters, The (73) Drama Mono 4-28-51 +
1265 Little Big Horn (82) Western LP 6- 2-51 +
1283 Little Egypt (82) Comedy Ul 8-4-51 +
1238 Long Dark Hall, The (87) Drama UA 3-10-51 ±
1307 Longliorn, The (70) Western Mono 10-13-51 +
1267 Lorna Doone (84) Rom-Com Col 5-26-51 +
1281 Lost Continent, The (82) Adv-Dr LP 7-28-51 +
1307 Love Nest (84) Comedy 20th-Fox 10-13-51 +
1231 Lucky Nick Cain (87) Drama 20th-Fox 2-17-51 +
1240 Lullaby of Broadway (91) Musical WB 3-17-51 +

« Very Good; + Good; — Fair; — Poor; = Very Poor. In the tummorY ':* is rated 2 pluses, = as 2 minuses. REVIEW DIGEST
E
1
)=
at -
111
a ra 37

W.
I
Fingerprints
I
Savage
I
Bandit
. W.
I
I
Feature productions by company in order of reteose. Number in square Is notionat release date. Ru
time is in porentheses. Type of story is indicated by letters and combinations thereof as follows n
Comedy; (D) Droma; (CD) Comedy-Dromo; (F) Fantasy; (M) Musical; (W) Western; (SW) Superwe -«
Releose number follows. U denotes BOXOFFICE Blue Ribbon Award Winner. O denotes color
rophy. For review dotes and Picture Guide pope numbers, see R4>vrcw Digest.
ph ,.
PPI
COLUMBIA g 1°
Killer Thot Stalked N. Y. (79) D. .338
(Kcvlewed as Frightened City)
Evelyn Keyes, William Bishop
He's a Cockeyed Wonder (77). .C. .340
Miekey Itooney. Terry Moore. WUllam flemaresl
Lightning Guns (55) W..361
Cliarles Starrett. Smiley Biirnetle
Tougher They Come, The (69) . .0. .305
Wayne Morris, Preston Foster, Kay Buckley
Great Manhunt, The (97) D..331
(Rev. as State Secret) Douglas Fairbanks Jr.
Flying Missile, The (92) D..335
Glenn Ford. VIveca Llndfors. Henry O'Neill
©Stage to Tucson (82) W. .334
Itod Cameron, Wajne .Mtirrls
Prairie Roundup (53) W.. 363
Gasoline Alley (77) C .301
Scotty Beckett, Jimmy Lydon, S. Morrow
Gene Autry ond Mounties (70). .W. .351
Born Yesterday (103) C..344
.Indy Holllday, William Holden, Brod. Crawford
Operation X (79) D. .333
Eduard G. Robinson, Peggy Cummins
Revenue Agent (72) O. .312
l>ont;las Kennedy. Jean Willes, Onslow Steven.<
Counterspy Meets Scotland
Yord (67) O . . 307
Yank in Korea, A (73) D. .346
Ridin' the Outlaw Trail (56) W. .3 64
©Al Jennings of Oklahoma (79) D. .327
"M" (88) D..347
iiavid Wayne. Howard DaSllva, Luther Adler
My True Story (67) D..308
Willard Parker, Helen Walker, E. Risdon
Flame ot Stomboul (68) D. .314
Richard Denniiig, Lisa Ferraday
Texons Never Cry (70) W..352
Fort Sovoge Raiders (54) .365
Gene .\utry, Pat Buttram, Mary Castle
W.
©Valentino (1 OS) D . . 320
Eleanor Parker. .Anthony Dexter, R Carlson
©Santo Fe (89) W. .330
Randolph Scot!, Janis Carter, Jerome Courtland
Fury of the Congo (69) D. .329
Johnny Weissmniler. Sherry Moreland
Whirlwind (70) W .354
Gene Autry, Smiley Burnette, Gail Darts
Brave Bulls, The (108) D. .321
Mel Ferrer, Miroslava, AntJiony Qjiinn
Her First Romance (73) C. .358
Margaret O'Brien, Allan Martin jr., J. Hunt
©When the Redskins Rods (78) W. .339
Jon Hall. Mary Casile, James Seay
Smuggler's Gold (64) D. .315
Cameron Mitchell. Amanda Blake, C. B. Reld
Snoke River Desperadoes (541 W 366
Charles Starrett, Smiley Burnette, D. Reynold s
©Lorna Doone (84) C..336
Barbara Hale, Richard Greene, Bon Randell
©Texas Rangers, The (74) W. .325
George Montgomery, Gale Storm, N. Berry jr.
China Corsoir (67) D..316
Jon Hall, Lisa Ferraday, Ron Randell
Silver Canyon (70) W..355
Gen« Autry, Champion, Gall Darts
Sirocco (98) D..348
Humphrey Boeart, Lee J. Cobb, Marta Toreti
©Hurricane Island (72) D..349
Two of a Kind (75) D. .350
EMmond O'Brien, Liubetb Scott, Terry Moore
Big Gusher (68) D..306
Wayne Morris. Preston Foster. Dorothy Patrick
Bonanza Town (56) W . . 367
©Mask of the Avenger (83) D. .359
John Derek. Anthony Quinn, Jody Lawrance
Whistle ot Eaton Falls, The (96) D 322
Lloyd Bridges. Dorothy Gish, C. Carpenter
Never Trust o Gambler (79) . . .D. .326
Dane Clark. Calhy O'Donnell. Tom Drake
Pickup (78) D . . 357
Beverly Mlcliaels. Hugo Huts, Allan Nixon
Cyclone Fury (54) W 368
Charles Starrett, Smiley Burnette, F. Sears
Chain of Cireumstonce (68) . . . . D. .309
Richard Grayson, .Margaret Field, P. Fowley
Saturday's Hero (111) D..401
John Derek, Donna Reed. Sidney Blaokmer
Lady and the Bondit, The (79). D .337
I/onls Hayward. Patricia Medina. T. Tuliy
©Sunny Side of the Street (71). M. .408
Frankle Lalne, Billy Daniels, 'Perry Moore
Magic Foee, The (89) D . . 402
I.iilhi-r Ailler. Patricia Knight, W. L. Rhlrcr
Corky of Gasoline Alley (70). . . D . . 302
Hills o f Utah ( 70) . .356
©Magic Corpet', The (84) C. .410
Lucille Ball, John Agar, Patricia Medina
Criminal Lawyer (74) D. .412
P.-it O'Brien, Jrine Wyatt. Jerome Cowan
Mob, The (87) D. .407
Rrri.leriek Crawford, Kllev
Betty Buchler, li.
Five (93) O. .371
Willl.im Phlpiis, Susan Douglas, E.irl Leo
LIPPERT
Queen (72) .
. .
Barbara Britton, Philip
W..5011
Willard Parker
] Three Desperate Men (71). . .5009
Preston Fo8t«r, Jim Davis, Virginia Grey
[U Steel Helmet, The (84) D. .5006
Gene Evans, Steve Brodie, James Edward?
Don't Lie (56). . . . D. . 5015
^tm&rii trivia, Kid Melton, bbeila Uyau
IMosk of the Dragon (53) D..5013
XKAird TravlK. aid Uelton, Sheila llyan
] Stop That Cab (56) C. .5014
Sid Meiton. Iris Adrian, Marjorie Lord
S Donger Zone (56) D. .5017
Hugh Beaumont. Edward Brophy, R, Tr-ivis
m Pier 23 (59) D. .5018
Hugh Beaumont. Ann Savage
Si Rooring City (57) D. .5016
Hugh Beatimont, Richard Travis
a Kentucky Jubilee (67) C. .5007
Jerry Colonna, Jean Porter, James dlison
Little Big Horn
I
(82) W. .5003
John Ireland, Marie Windsor, Lloyd Bridges
Drums (70) W. .5001
Sabu. Llta Baron. Sid Uelton
[B G.I. Jone (62) C. .5012
Jean Porter. Tom Neal. Iris Adrian
a Yes Sir, Mr. Bones (53) M. .5019
All-SUr Minstrel Show
gg Varieties on Parade (67) ....M..5020
Jackie Cougan, All-Star Revue
Sa Lost Continent, The (82) D. .5004
Cesar Ronero, Hillary Brooke, Cblck Chandler
M Leave It to the Marines (66). . .C. .5005
Sid Melton, Mara Lynn
. 5024
[g As You Were (57) C. .5023
William Tracy. Joe Sawyer
g2] Highly Dangerous (88) D. .5029
Lockwood
Dane
P Sky
Hark.
High
Margaret
(60) C .
Sid Meluin, Mara Lynn
FBI Girl ( . . ) II O . . 5002
C.aar Romero. Georfo Brent
Jungle Manhunt (66) D. .411 P Unknown World (..) D. .S101
Ki d From Amorlllo, The (56) . . . W . . 488 Brucs Kciloin. Marilyn N««b
©Barefoot Mailman, The (..)..C..404 m The Great Adventure ( . . ) D . . S021
Robert Citmmlngs, Terry Monre
Dennis Price, Jack Hawkins
Harlem Globetrotters, The (80).. D. 405
Tllomas Gomez. Harlem Gloliet rotters
Son of Dr. Jekyll, The (77) D. .409
|i>I Superman and the Mole Men
Loolfl Hayward. Joflv Lawrance
(. .) D. .5030
Volley of Fire (63) W. .353 George Reerwi, Phyllis rotates
Gene Autry, Pat Rultram
fiol Talcs of Robin Hood ( . . ) D . . 5008
Unlieit Clarke. Mary Hatcher
M-G-M
Mrs. O'Malley and Mr.
Molone (69) C. .111
Marjorie Main. James Wbitmore, Ann Dvorak
gS ©Pagan Love Song (76) M..112
Esther Williams. Howard Keel. Minna Gombeil
@ Watch the Birdie (71) C..113
Red Skelton, Arlene DabI, Ann Miller
El Grounds for Marriage (89) C..114
Van Johnson. Katbryn Grayson, Paula Itaymond
HtiQKim (113) D..n5
Krrol Flynn. Dean Stockwell, Paul Lukas
[9] Magnificent Yankee, The (88).. D.. 116
Lriiuis Calhcrn, Ann Harding. Eduard Franz
a©Vengeonce Volley (82) SW..117
Burt Ijincaster. Robert Walker, Joanne Dru
g| Cause for Alarm (73) D..118
Loretta Voung, Barry StiUivti:. Bruce Cowling
m Three Guys Namerf Mike (90) . .C. .119
Jane Wyman, Van Johnson, Howard Keel
m Inside Straight (87) D..123
David Brian, Arlene Dahl. Barry Sullivan
S Kelly. Leslie Caron. Oscar Levant
©Pondoro and the Flying
Dutchman (123) D. .
Ava C.iriliiiT, .laiites Mason, N. Patrick
Too Young to Kiss ( , , ) C, .
Westward the (..)
Van .Inhtison, Jinic Allyson
Women D. .
Rohert Taylor. I>enlse Darcel
MONOGRAM
u
j^
a Father's Wild Game (61) .
Raymond Walbum, Gary Gray, Jane et(]
@ Outlaws of Texos (56) > 4911
Wti^p Wilson. PhyUis Coates. Andy ( ,
Q Call of the Klondike (67) 1
491)
Anne G^vynne. Tom Neal, Klrby (Jruj
@ Short Gross (82)
w KAU
Rod Cameron, Cathy Downs, J. M. B 3
El Sierra Passage (80) V 5IJJ
Wayne Morris. Lola Albright. Alan E ]r
M Colorado Ambush (52) ^ 4f||
Johnny Mack Brown. l>ols Hall, Myron tily
IS Bowery Battolion (69) < JU)
Leo Gorcey, Huntz Hall, Bowery Boj
11 ©Blue Blood (72) C 4H4
BUI Williams. Jane Nigk, Arthur Bblt
31 Abilene Troil (64) % M44
Whip Wilson. Andy Clyde, Noel
m Rhythm Inn (71)
NeUl '
M J1)|
June Frazee. Kirby Grant. Chtrles 8t
H, Vicious Years, The (81) C lit]
Tommy Cook, Gar Moore, Sybil Uwrtt
SI Navy Bound (60)
C II2C
lorn Nral. Regis Toomey, Wendy Waldr
•SI Man From Sonora (54) W ^141
Johnny Mack Brown. Lyle Talbot, Lee Wu
S Gypsy Fury (63) D MM
Viveca Lindiors. Clirlstopher Kent. R. 'nt
H Lion Hunters, The (73) fm
Johnny Sbeffleld. Ann Todd. Uorrli 1
S Canyon Raiders (54) W 111!
Whip Wilson, Fuzzy Knight, Phyllis O s
ns) I Was an Americon Spy (85) . .0. Alt
Ann Dvorak, Gene Evans, Douglas Ken )
m Ghost Chasers (69) C >1U
Huntz Hall, Leo Gorcey, Bowsry Boya
,
IS Blazing Bullets (51 ) W flO
Jiilinny .Mack Brown, Lois Hall
I
©Covolry Scout (78) W jlil
Audrey Long, Rod Cameron, Jim Darls
t
EI Nevodo Bodmen (58) W lO
Whip Wilson, Fuzzy Knight, PhyllU Co f
13 According to Mrs. Hoyle (60)..D.|1»I
Spring Byington, Tanis Chandler, Brett it
ipl Coso Manana (73) M
Robert Clarke. Virginia Welles
jl Fother Tokes the Air (61) C
U.iynionrt Walburn, Walter Catlelt i
J"
^ Montono Desperadoes (51) . . . .W.^ptt
Johnny Mack Brown. Lois Hall
8] Yukon Manhunt (62) D. JU
Klrby Grant, Chinook, GaU Davis
il Stagecoach Driver (52) W. Ill
Whip WUsoo
i
Let's Go Navy (68) C. Ill
Leo Gorcey ,
llunlz Hall, Tom Neal
"bklahomo Justice (56) W. 144
Johnny Mack Brown
S\ Wanted: Deod or Alive (59)
Whip Wilson. Andy Clvde
SS Joe Palooka In Triple Cross (60) D
.hie Ivlrkwond, Cathy Downs
W. 14
m Disc Jockey (80) M. .
H
Glnny SImms. Michael O'Shea, Jane Nil
m Whistling Hills (58) W.
.Inhnnv Mark Rrown. James Ellison
Fj' Yellow Fin (74) D.
Wayne Morris. Damlan fl'Flynn
HI ©The Highwoymon (82) D. .
PlilllP Friend. Wanda llendrll
>| Elephant Stompcdc (71) D.
Jolinny Sheffield. Donna Marirli
rV] Lawless Cowboys ( . . ) W.
Whhi Wlhiin
ill) ©Flight to Mors (..) D. •
Mugurrlte ntipniin. Cameron Mitchell
hat Crazy Over Horses (..) C.
.«««•'
'0
^^.H
'if'
II
m
I, (!orcry. Iliuitr Hall
'
^The Longhorn (70) W. M ,
BUI nillolt, Phyllis Coatee
liliili

I
I
I
©When
I
. . .C.
. D
I
Fort
FEATURE
CHART
Paramount
1rr7S«irTll3)
MC..5007
iiig Owliy. Ninw Olsim, rh»rlra rohurn
RKO RADIO
REPUBLIC
^ Callfornio Passage (90) W. .5005
Forrest Tucker. Adile M.ira, Jim Dailj
mOTrall of Robin Hood (67) ..W..4946
Roy Rogers, Penny Ed^arda. Gordon Jones
20TH CENIURY-FOX
©Amcricon Guerrlllo In the
Philippines (105) D..032
Tyrone P,,vier. Micheline Preile
For Heaven's Soke (92) C .033
tlirtoo Webt). Joan Bennett, Robert Cummlng.'
N:
-W .5009
-iBfonded (95)
•
Jwl Udd. Mona Fn'i'mnn. fliarlea Bicklord
ft War With the Army (93) . .C. .5014
i.«n .lerry Martin, l.tuls. \'Mi Berten
iptamber Atfoir (103) . . . D. .5012
nil Ifoniaiiic. Jostph t'liltcn. Jt'i'ssica
Tandy
g>Graot Missouri Raid, The (85) D. .5013
jVmlell Corey. Elltn Urew, Manlciiialii Carey
ledheod ond the Cowboy (82) O. .5015
lenn Ford, Rhonda Fleming. Alan Keed
5014
Rioting Season, The (101) . . . .C.
';erie 'Herney. John Liinii. -Miriam Honkkins
i{)Sainson ond Delilah (128) ..D..5010
flelor Matnce, Hedy Lamarr. Geortt S.iiidi'ra
Aolly (83) C..5011
a.'' [kyv. The Goldbergs)
i;erlriide Berg. Philip Loeb
'jQucbec (85) D..5017
.(ihti Barryniore Jr.. P. Knowles
Corinne Cal?ct,
Lemon Drop Kid, The (91) .5018
(ob Hope, Marilyn .Miiiffell. Lloyd Nolan
m V«nd«tt« (84) D. . 167
Filth liomergne, Qeorge Doleni, Hillary Brooke
j] Hunt the Man Down (68) ...D ..111
Mary .\jiderson, Uln Young, Lynne Roberts
(S Low of the Badlands (60) W.,113
Tim Holt, Richard Martin, .loan Uljoii
[fs Company Sha Keeps, The (83) . . D . . 1 09
l-izabeth ScolT. .lane tlreer, Deruiis t) Kcefe
g| Double Deol (65) D..112
Marie Windsor, Klrhard Denning, Fay B:iker
@ Gombling House (80) D .110
V'ict.ir Mature. Terry Moore, William Bendli
ggCry Donger (79) D..115
Dick Powell. Rhonda Fleming. Richard Erdmrui
g] Payment on Demand (90) . .171
Bette Davis, Barry Sullivan. Kent laylor
BSTarian's Peril (79) D. 172
Lex Barker, Virginia Huaton. George Macready
9 Thing From Another World (86) D..i;4
Eduard Franz, Margaret Sherldau. James Ameifl
(a Kon-Tiki (68) D..173
Tlior lleyerdaJiI, Kiiut Hauglaud
a Saddle Legion (60) W..H7
Tim Holt. Dorothy Malone, Richard Martin
e Footlight Varieties (61) M..I16
Jack Paar, Red Buttons, Leon Errol
glMy Forbidden Past (70) D..114
Ava (.Gardner, Melvyn Douglas, Robert Milclium
j Pride of Maryland (60) D. .5023
HtalUey Cleiiii-lits. Peggy Stewart, Fratikle loirri,
I
Bolle Le Grand (90) D .5006
Vera Ralslfjii. John Carroll, Iloiie Emerson
Rough Riders of Durongo (60). .W. .5058
Allan l,ane, Ahue Towtie. l(o.s,i Ford
a Spoilers of the Plains (67) W. .5041
Roy Rogers, Penny iWwards. Gordon Jones
O Missing Women (60) D 5025
Penny Edwards. James Millican. J. Alvln
m Night Riders of Montana (60) W. .5059
Allan Lane. Claudia Barrett, Chubby Johnson
ID Silver City Bonanza (67) W..5051
Rex Allen, Buddy Ebsen, Mary Ellen Kay
. 5008
(H Cuban Fireball (78) MC . . 5007
Eslulita Rodriguez. Warren Douglas
H ©Oh! Susanna (90) D .
Rod Cameron, Adrian Booth, Forrest 'lucker
O Insurance Invastigotor (60) ..D..5026
Richard Denning, Audrey Long. HUlarv Brooke
IS Heort of the Rockies (67) ...W..5042
Roy Rogers, Penny Edwards, Gordon Jones
\S Thunder in God's Country (67) .W. .5052
Rex Allen. Mary Ellen Kay, Buddy Ebsen
Mudlork, The (99) D. .101
Ireue Dunne. Alec Gulrme^s, -\ndrew Itay
Man Who Cheated Himself (81) O. .102
I.ee J. Cobb. Jane Wyatt. John Dall
CHolls of Montezuma (113) ...D..103
Richard Wulmark. Wal'er Pal.inre. K.arl Maiden > 90
-<
CColl Me Mister (95) M . 104
Betty Grablc, Dan Dalley. Dale Robertson
©I'd Climb the Highest
Mountoin (88) D..103 C9
Susan Hajward. William Lundlgan. R. Calhoun
13th Letter, The (85) D..107 c
Linda Darnell, Charles Boyer, MIrhael Uennle >JO
-<
©Sword of Monte Crislo (80) ..0..106
George Monlgomery. Berry Kroeger, P. Corilaj
Lucky Nick Cain (87) D .108
Ge.irge Raft. Coleen Gray. Charles Goldner
TBird of Parodite !100) D .109
I.onK J,„i,ilaii. Iiehri Pa,:et, Jeff flwndler
Of Men ond Music (85) M. .137
Artur Ruliuisteln. Jan Peerce, Jaarha Helfellt
Kefouver Crime Invest. (52) ..D..138
You're in the Novy Now (93) ..C..1I0
(l!ev as r.S.S. Tfalieltle) (iary Cooper
I Con Get It for You
Wholesale (91) D. .111
Dan Dalley, Susan Hayward. G. Sanders
14 Hours (91) D. .114
Paul Douglas. Richard Basehart. B. Bel Oeddes
>
70
>
so
!i
'appointment With Danger (90) O. .5019
Alan Ladd. Jan Sterling, Phyllis Calvert
ijLost Outpost, The (87) D. .5020
Ronald Iteagan. Rhonda Fleming. Peter Hanson
Pear Brot (82) D . . 5021
i.Mcna Frfem.m, Edward Arnold. Billy DeWolfe
Trio (92) CD. .5030
Jean Simmons, Michael Rennle. Anne Crawford
a Tokyo File 212 (84) D.,175
Florence Marly, Robert Peyton, K. Haida
Hi Sealed Cargo (90) 0.118
Dana Andrews, Claude Rains. Carla Balenda
[S 6Jungle Headhunters (65) 0. .177
Lewis Cotlow, All Native Cast
ID Hard, Fast and Beautiful (76) D .119
Claire Trevor, Sally Forrest, Carleton Young
6S ©Best of the Badmen (84) ....W..176
Robert Ryan, Claire Trevor, Jac* Buetel
d) Buckaroo Sheriff of Texas (60) W. .5066
Michael Chaitin. Eliene Janssen
ni In Old Amorillo (67) W..5043
Roy Rogers. Estelita Rodriguez, Penny Edwards
SI Wells Forgo Gunmoster (60) W .5061
Allan Lane. Mary Ellen Kay, C. Johnson
[tf Bullfighter and the Lady |S7) D..S009
IT]
Robert Stack, Gilbert Roland. Virginia Grey
Million Dollor Pursuit (60) . . . . D . . 5028
gS
I'enny Edwards, Grant Withers, Norman Budd
Fighting Coast Guard (86) . ..D. 5010
Brian Donlevy, Forrest Tucker, Ella Raines
j Secrets of Monte Carlo (60) .D..503O
Warren Douglas, Lois Hal], June Vincent
Follow the Sun (90) D..112
Glenn Ford. Anne Baxter, Uennls O'Keefe
Rawhide (86) SW .113
Tyrone Power. Susan Hayward, Hugh Marlovte
©On the Riviera (89) MC .115
Dmny Kaye. Gene Tlerney. Corinne Calvet
©Holf Angel (80) D. .116
Lorelia Voung. Joseiih Cotten. (Veil Kellaoa
House on Telegroph Hill (93) ..D..117
l.'iehard Ra.sehart. Valenllna Corlesa
As Young As You Feel (77) .. C..120
Monty Woolley. Tlielma Rlttef, David Wayne
>-<
[SiPossoge West (80) W. .5022
IJohn Payne, Arleen Whelan, Dennis O'Keefe
Ace In the Hole (112) D. .5023
Kirk nouglas. Jan Slerling, Porter Hall
55 QHoppy Go lovely (88) M . . 262
David Nlven, Vera-EUen, Cesar liomero
ii U©Alice in Wonderland (75). . .D. .291
(Walt Disney cartfuin)
Lilli Morlene (85) D 203
Lisa Daniely, Hugh McDermott, J. Blythe
(H The Dakota Kid (60) W. .5067
Micha*.! Cliapln. Eliene Janssen, James Bell
IS Rodeo King and Senorito (67) W..5053
Bex Allen, Mary Ellen Kay, Buddy ffljscn
T^ Fugitive Lcdy (781 D .5011
Janis Paige, Binnle Barnes, Tony Centa
Guy Who Come Bock, The (91) .D. .118
Paul Douglas. Joan Bennett. Linda Darnell
©Take Care of Little Girl (93) M..119
Jeanne Crain. Jean Peters. Dale Robertson
UFrogmen, The (96) D..I22
Dana Andrews. Gary Merrill, Richard Wldmark
Peking Express (85) D .3024
Joseph Cotten, Corinne Ctlret, Edround Gveim
Thofs My Boy (100) C. .5026
Mean Martin, Jerry LewJa, Ruth Hussey
ew.rpoth (95) D..5025
i^dnond f'Brlen, Dean Jagger, Forrest Tucker
IHere Comes the Groom (114) . C. .5101
IBInj Crosby, Jane Wyman, Franchot Tone
iPloce in the Sun, A (122) . . . D. .5102
MuntBomery Clitt. Elizabeth Taylor
Rhubarb (94) C. .5103
Kay MUlaod, Jan Sterling, Gene Lorkhart
M Flying Lcothernccki (102) D. .261
.lohn Wayne. Robert Ryan, Janla Carter
Roadblock (73) D. .204
Charles McGraw, Joan Dison
Pistol Harvest (60) W. .205
Tim Holt, Joan Dixon, Lowell Gilmore
gsl His Kind of Woman (120) O. .201
Robert Mltcbum, Jane Russell, Vincent Price
[g On the Loose (74) D..202
Joan Evans, Melvyn Douglas, Lynn Bar!
O Behave Yourself (81) CD. .206
Farley Granger, Shelley Winters, W. Demarest
jThls Is Korea (50 Doe. .5127
Dodge Stampede (60) W. .5062
Allan "Rocky" Lane, Mary Blltin Kay
gf Arizona Manhunt (60) W. 5068
Michael C!liapin, Eilene Janssen, James Bell
ei Havana Rose (77) 0..5124
Bitelita Rodriguez, Hugh Herbert, B. Williams
Secret of Convict Lake, The (83) D .123
Glenn Ford. Gene Tlerney. E'hel Rarryraore
Mr. Belvedere Rings the Bell (88) C. .124
rilft'.o Wehh Jn«nnp Dm P.r.ib MnrU«e
©Meet Me After the Show (86) M. .125
Belty Grable. Macdonald Carey. Rofj Calbotin
People Will Tolk (110) C. .126
C.iry Gr.int. Jeanne Cr.iln, F, Currie
Millionaire for Christy, A (90). C .127
Fred Mic-Miirray. Eleanor Parker. R. Carlson
Day the Eorth Stood Still (92).. D.. 129
Michael Rennie. Patricia Neal, H. Marlowe
>
o
c=
m
00
m
TO
OCrosswinds (93) D. 5104
.'nhn Piijnc, Rhonda Fleming, Forrest Tucker
Dorling, How Could You! (96). C. .5108
loan Fontaine, John Limd, Mona Freeman
Hot Lead (61) W7. 209
Tim Holt, Richard Martin
Jungle of Chang (..) D..208
Document.iry of Thailand
@ ©Drums in the Deep South (87) . . D . . 21
James Craig, Barbara I'ayton. G. Madison
g? The Blue Veil (114) 263
Jane Wyman. Ch.vles Laughton, J. Blondeil
[I] Adventures of Cpt. Fablan(IOO) D. .5101
Errol Fh-nn, Micheline Preile. V. Price
S Sea Hornet (84) D. .5102
li.jd Cameron. Adele Mara
55 Utah Wagon Train (67) W..5054
Itex Allen, i'enny Edwards
51 South of Coliente (67) W. .5151
lioy Rogers, Dale Evans
Desert Fox, The (87) D. .130
James Mason. Jessica Tandv. C. Hardwicke
Journey Into Light (87) D .132
Strrlmc Hayrtcn. Viveca Llndfors. T. Mitchell
No Highway in the Sky (98)... D 121
James Stewart. M.-irlene Dietrich, G. Johns
Love Nest (84) C..13I
June Haver, Wliliam Lundlgao, Prank Fay
O
O
00
Detective Story (103) D. .5111
Klrl nougla.s. Eleanor Parker, W. Bendix
I Submarine Commond (87) D. .5107
Williim Holden. Nancv Olson. W. Bendi.t
Worlds Collide (81 ) D . . 51 06
Richard Detr, Barbara Rush, J. Hoyt
Rocket, The (90) D. .210
lloherr Mitchum. Lizaheth Scott
©Slaughter Trail (78) D..207
©Two Tickets to Broadway (106). M. .264
Janet U^gh, Tony Martin
I Wont You (. .) D. .
Whip Hand, The ( . . ) D . .
Elliott Reid, Lurene Tuttle
. 5063
SI 30
Street Bandits ( . . ) D . .
Penny Edwards. Robert Clarke
Desert of Lost Men . . ) ( W .
Allan Lane. Mary Ellen Kay
Stormbound ( . . ) D . . 5032
Constance Dowling (Italian-huiguage)
Let's Make It Legal (77) C. .133
Claudeite Collwrt. Macdonald Carev
©Anne of the Indies .'.
(81). . . .D. .134
Jean Peters, Louis Jourdan, Debra Paget
z
o

D.
FEATURE
UNITED
ARTISTS
CHART
rr] Golden Solamonder, The (96) .D.
Anouk, Trevor Howard. Herbert Lom
271
1] Wicked City, The (76) D . . 206
Maria Montez. Lilll I'almer, J. P. Aiimont
lig Mister Universe (79) C..208
Jafk Carson, .larils Paige, Bert Lahr
fg Koreo Pof rol (S7) D . . 21
Uicliard Emory, Benson FonR, Terl Puna
gl Sun Sets ot Dawn, The (71) ...D..046
Walter Itecd. Sally Parr, Philip Shawn
(U They Were Not Divided (102) .0. 275
Edward Uiiderdown, Ralph Clanton, H. Cherry
UNIVERSAL-INT L g xo
Undercover Girl (83) D. .105
Alexis Smith. Scott Brady, Gladys George
Mystery Submarine (78) D. .106
Marta Toren. Macdooald Carey, Robert Douglas
Prelude to Fame (78) MD. .180
Gu; Rolfe, Kathleen Byron, Jeremy Spenser
©Frenchie (80) W. .108
Joel McCrea. Shelley Winters, Paul Kelly
UHorvey (104) C. .107
James Stewart. Peggy Dow, Josephine Hull
Under the Gun (83) D. .109
Richard Conte. Audrey Totter, Sam Jaffe
©Tomahawk (82) SW..110
Van Hellln, Yvonne DeCarlo, Preston Foster
Target Unknown (90) D..111
Mark Stevens, Don Taylor, Joyce Holden
Opcrotlon Disaster (101) D..113
John Mills. Richard Attenborough, Helen Cherry
Bedtime for Bonzo (83) C..112
Ronald Reagan, Diana liynn. Walter Slraak
WARNER BROS.
[S Breakthrough (91) D..010
David Brian, John Agar. Frank Lovejoy
S ©Dollas (94) SW .
Gary Cooper. Ruth Roman. Steve Cochran
[3] Highwoy 301 (83) D..012
Steve Cochran, Virginia Grey. Gaby Andre
US Operation Pacific (111)
D..013
John Wajne. Patricia Neal, Ward Bond
Storm Warning (91) D..014
Ginger Rogers. Ronald Reagan, Doris Day
IS Enforcer, The (88) D. .015
Humphrey Bogart. Zero Mostel, Ted de Corsla
MISCELLANEOUS
ASTOR
Border Fence (60) D.
Walt Wajne, Lee Morgan
Men of the Sea (70) D.
Roger Lively, Margaret Lockwood
HALLMARK
-r-K
One Too Mony (106) ....D..
Ruib Warrick, RlAard Travis, Ginger
WESTERN ADVENTURE
King of the Bullwhip (59) W.. m
Lash LaRue. Fuzzy St. John, Anne Guy
REISSUES
LD Blue Lamp, The (84) D. 016
Jack Warner, Jimmy Hailley. Dirk Bogarde
Noughty Arlette (86) C . 1151
'g My Outlow Brother (80)
.
226
D..209
(Rev. as My Brother, the Outlaw)
Nl Second Womon, The (91) D. .639
Itobert Young, Betsy Drake, John Sutton
m Circle of Donger (85) D. .207
liav Milland. Patricia line. Marlus Goring
gg So Long ot the Foir (85) . 270 D
.
a Bodmon's Gold (56) W. .262
H Scarf, The (86) D. .644
m Long Dork Holl, The (87) D. .214
Rel Harrison, Lllll Palmer
13] Queen for o Day (107) D. .645
13 When I Grow Up (90) D..215
^ Skipoiong Rosenbloom (73) . . . . W. .213
Mai Rosenbloom. Maj Baer, Jackie Coogan
Oliver Twist (105) D. .216
B Mon From Plonet X (72) ....P.. 647
a Try and Get Me (92) D . . 643
(Rev. as Sound of Fury) Frank Lovejoy
g) First Legion, The (86) D. .648
Cliarles Boyer, Lyle Bettger, Leo 6 Carroll
111 Odette (100) D..652
Anna Neagle, Trctor Howard. Marlus Goring
m Prowler, The (92) D . . 650
Eielyn Keyes, John Maxwell
VaD Hetlln,
a Fobiola (96) D. .651
Michcle Morgan. Henri Vidal. Michel Simon
H Mon With My Foce, The (7S) . .659
Barry Nelson, Lvnn Alnley. C. Matthews
g Three Steps North (85) D..657
Lloyd Bridges, Lea Padovanl. Aldo Fabrlzl
91 He Ron All the Way (78) D..646
John Garrield, Shelley Winters. W. Ford
gi Cyrono de Bergerae (113) ....O..660
Jose Ferrer, Mala Powers, William Prince
a Hoodlum, The (61) D. .653
Lawrence Tierney, Allene Roberts, L. Golm
51 Pordon My French (81) C. . .1402
Paul llenreid. Merle Oberon, P. Bonlfas
61 Four in o Jeep (97) D . 1 1 39
Viveca Lindfors. Ralph Meeker, M. Medwin
g ©New Mexico (84) D. .649
Lew Ayres, Marilyn Maxwell, .\ndy Devine
3 St. Benny, the Dip (81). .C..658
Dick Haymes. Nina Foch. Roland Young
gjjTwo Gals and o Guy (70) C .654
Janls Paige. Robert Alda. James Gleason
Mobsessed l77) D.1188
David Farrar. Geraldine Fitzgerald
BilGold Raiders (56) W.1172
George O'Brien. Sheila Ryan. L. Talbot
fm Mister Droke's Duck (81) C. .655
Douglaa Fairbanks jr., Yolande Donlan
Abbott and Costello Meet the
Invisible Man (82) C..116
Bud Abbott, Lou Costello, Nancy Guild
Groom Wore Spurs, The (81) ...C..114
Ginger Rogers, Joan Davis, Jack Carson
Air Cadet (94) CD.. 115
Stephen McNail;. Alez Niool, Gall Itussell
Up Front (92)
C..118
David Wayne. Tom Ewell, Marina BertI
©Double Crossbones (76) MC..119
Donald O'Connor. Helena Carler, Will Oeer
Mo and Pa Kettle Bock
on the Form (80) C..117
Marjorle Main, Percf KUbrlde. Mig Randall
Fat Mon, The (77) D..120
J. Scott Smart. Rock Hudson, Julie London
Kotie Did It (81) C..122
Ann Blyth, Mark Stevens, Cecil Kellaway
©Smuggler's Island (75) D..121
Jeff Chandler, Evelyn Keyes. Philip Friend
©Apoehe Drums (75) W..123
Stephen McNaily. Coleen Gray, Willard Parker
Hollywood Story (77) D..124
Richard Conte. Henry Hull. Julia Adams
Francis Goes to the Races (8tf) . .C. .125
Donald O'Connor, Piper L-aurle
©Prince Who Was a Thief (88). .D. .126
Tony Curtis, Piper Laurie, Cecil Kellaway
Comin' Round the Mountain (77) C. .127
Bud Abbott, Lon Costello, Dorothy Sbay
Iron Mon (82) D. .130
Jeff Chandler. BJvelyn Keyes. Stephen McNally
©Mork of the Renegade (81) . . D. 129
Ricardu Montalban, Cyd Charisse. J. C. Naish
©Cattle Drive (77) W. .128
Joel McCrea, Dean Stockwell, Leon Ames
©Little Egypt (82) CD. .131
Rhonda Fleming. Mark Stevens, Nancy Guild
You Never Con Tell (78) D. .132
Dick Powell. Peggy Dow. Joyce Holden
Thunder on the Hill (84) D. .133
Claudette Colbert, Ann Blyth, R. Douglas
Sj ©Sugorfoot (80) WD. .016
Randolph Scott, Adele Jergens, Raymond Massey
51 Lightning Strikes Twice (91) . . . .D. .019
Rutt) Roman. Richard Todd. M. .McCambrldge
@ ©Lullaby of Broadway (91) ..M..020
Doris Day. Gene Nelson, S. Z. Sakall
m Raton Pass (84) W. .021
Dennis Morgan, Patricia Neal, Steve Cochran
[fl
]Only the Valiont (105) SW..022
Gregory Peek. Barbara Payton. Ward Bond
Was a Communist for the
I
FBI (84) D..023
Frank Lovejoy. Dorothy Hart. Philip Carey
j Goodbye, My Fancy (107) C. .024
Joan Crawford, Robert Toung. Frank Lovejoy
m Along the Great Divide (88) . .SW. .025
Kirk Douglas, Virginia Mayo, John Agar
51 Inside Wolls of Folsom
Prison (87) D. .026
Steve Cochran. David Brian. Philip Carey
Strangers on a Train (101). . .D. @
. .027
Farley Granger, Ruth Roman. Robert Walker
55 ©Fort Worth (80) SW. .028
Randolph Scott, David Brian, Phyllis Tbaitet
H © On Moonlight Boy (95) ... . M
Doris Day, Gordon MacRae, Jack Smith
t^©Captain Horatio Hornblower
331
(117) D..030
Gregory Peek, Virginia Mayo, R. Beatty
[H Jim Thorpe—All American (105) D. .101
Burt Lani'a.ster, Charles Bickfurd, P. Thaiter
SS Force of Arms ( 1 00) D . . 1 02
William Holden. Nancy Olson. Frank Lovejoy
.
ASTOR
Bridge of San Luis Rey (91) D.'.i(!
Lynn Barl. Ixiuls Calhern
Mr. Ace (90) 0..
George Raft, Sylvia Sidney
Great John L., The (96)... D..
Linda Darnell, Rory Calhoun
Hillbilly Blitzkreig (63) C. 9
Bud Duncan, Edgar Kennedy
Lucky the Outcast (80) CD..S
Harry Davenport, Jerry Hunter
Private Snuffy Smith (67)..C..11
Bud Duncan, Edgar Kennedy
COLUMBIA
King of the Wild Horses (66) D.
William Jaiuiey. Dorothy Appleby
RKO RADIO
They Got Me Covered (94) C. S-
Bob Hope, Dorothy Lamoor
Up in Arms (105) C. t-
Danny Kaye. Dinah Shore, Dana Andrv
REALART
Confessions of a Model (78) D. . 4-
Danielle Darrleui, Douglas Fairbanki Jr
Deadly Enemies (86) D. . 2-^1
Rod Cameron, Broderick CrawTord
Daltons Ride Again (72) . . . . D. .$• 51
Alan Curtis. Lrfin Chaney
Little Giant, The (91) C. I- SI
Bud Abbott. Lou Costello
Phantom of Poris (60) . . . .D. . 1- SI
Maria .Montez. Palrlc Knowles
Prison Break (72) D..Ja'Slf
Barton MacLane. Constance Moore
Secrets of a Sinner (63) ..D.. 4- 51
Madge Evans, John Boles, Bruce Cabot
Time of Their Lives (91) . .C. . J- 51
|
Bud Ahliott. 1x111 Costello
Warden of the Big House
(78) D.
Victor McLagleu. Jackie Cooper
REPUBLIC
Lost Planet Airmen (65).. D.. 7-3
Tristram Colfln. .Mae Clarke
CENTURY-FOX
20th
©Jesse James (106) W. .Jinil-I
Tyrone Power. Henry Fonda, Nancy Kell)
i3 Hotel Sahara (87) D.1143
Yvonne lieCnrlo. Peter I'stlnov. R. Oliver
mMr. Peek-A-Boo (74) C.1146
Joan Greenwood. Marcel Arnold. R. TrevUle
© Lody From Texas (78) D..136
Howard Duff. Mona Freeman. J. Hull
Reunion In Reno (80) C. .135
Mark Stevens. Peggy Dow. 0. Perreau
©Golden Horde, The (76) D . . 1 34
David Farrar, .\nn Blyth, 0. Macready
S Tomorrow Is Another Day (90) .D..103
Ruth Roman. Steve Cochran. L. Tultle
(U ©Pointing the Clouds With
Sunshine (87) M..105
Dennis Morgan, Virginia Mayo, 8. Z. Sakall
SCome Fill the Cup (113) D. .106
James Cagney. James Gleason. R. Massey
©Kentucky (96)
D. .JuiM
Loretta Young. Richard Greene. Walter Bl I
©My Friend Flicka (89) D. .Jwlt]
Roddy McDowall, I'rrston Foster. Rita Jo I
©Return of Fronk James (. .)W. 'Jtivl*]
Henry Fonda, Gene llerney. Henry Hull
©Smoky (87)
D.Juril
l''red .MacMurray. Anno Baiter, Bruce Ct
f2] Tom Brown's Schoofdoys (..).. .D. .
Ito'MTt Ni'vvftm. Diana Wynyard
9] Fort Defiance (..) D.1147
Dane Hark. Ben .lohnson
161 Lady Soys No, The (. .) C. .
Joan Caulfleld, David Nlven
Lody Pays Off, The (80) D..202
l.inila Darnell, Slrphen McNally
Raging Tide, The ( . ) . D . . 203
Slielley Winters. Rlrhnrd Conte
©Cave of the Outlows (..)....0..
Alexis Smith, Macdonald Carey
B] Close to My Heart (90) D. .107
Ray Millanil. Gene Tleriiiy. Fay Bainter
53 Tanks Are Coming, The (..)... .D. . 108
Steve Cocliran, Eve Miller. Philip Carey
©Thunderheod—Son of
,,
Flicka (78) D Junl
Roddy McDowall. Preston Foster. Rita Jo >»
WARNER BROS.
Dodge City (104) SW.. S-1 I
Krroi Flynn. Olivia DcHavllland. Ann 8ll( n
Virginia City (121) SW . . 3-1 >'
Errol Flynn. Miriam Hopkins. Randolpk •

I 3806
'
! MUSIC
Slwrt tub|ect>, listed by company. In ordtr of relaaso. Running tlm* follows till*. First dolt Is notional
raloase, socond tho dote of review In BOXOFFICE. Symbol between dotes Is rating from BOXOFFICE
review. -H-
Very Good. + Good. ±: Fair. — Poor. = Very Poor. Q) Indicates color pliotogroptiy. >>}jUiiTij fiiJiiii'r
Columbia
id. No. Title Rel. Date Ratino Rev'd
ASSORTED COMEDIES
UWeddino Yells (16).... 2- 8-51 + 3-10
24 Wine. Women and Bong
(15i/j) 2-22-51 3-31
15 Blonde Atom Bomb (17) 3- S-51 + 4-14
'25 The Awful Sleuth (16).. 4-19-51 ±5-5
'16 Fun on the Run (16).. 5-10-51 ± 5-26
26 Woo Woo Blues (16)... 7- 2-51 + 7-21
1951-52 SEASON
11 Pleasure Treasure (17) . 9-10-51
.
12 She Took a Powder (. .).10-11-51
13 Trouble in Laws (..). .10-11-51
CANDID MICROPHONE
(One-Reel Specials)
53Sul)ecl No. 3 (lO'/j).. 2-15-51 3-17
;,54Sub|ect No. 4 (11).... 4-12-51 + 4-14
h55 Subject No. 5 (lO'/j).. 6-14-51 ± 6-23
,;56 Subject No. 6 (10) 8-15-51
CAVALCADE OF BROADWAY
:;53 Havana Madrid (10.).. 4-12-51 -f 5- 5
,54 New York After Midnioht
(11) 6-28-51 ++ 7-21
COLOR FAVORITES
(Technicolor Reissues)
;06 The Carpenters (8) 2- 8-51 + S-31
i07 Poor Little Butterfly (8) 3-15-51
iOSJitterbui Knijhts (T/x) 4-15-51 + 4-14
i09 Birds in Love (8) 5-17-51 ±6-9
JlOAir Hostess (8) 6-21-51 6-23
;il The Egg Hunt (71/2) - 7-26-51 + 7-21
512 Merry Manikins (8) 8-23-51
1951-52 SEASON
501 The Horse on the
Merry-Go- Round (7) .. 9-13-51
502 The Shoemaker and the
Elves (8) 10-18-51
COMEDY FAVORITES
(Reissues)
434 Champ's a Chump (19) 2-15-51 -f 3-17
435 General Nuisance (18) . . 4-12-51 -f 5- 5
436 Phony Cronies (I6I/2) 6-14-51 ± 6-30
1951-52 SEASON
431 She's Oil Mine aT/z) 9-20-51 + 10-20
JOLLY FROLICS
(Technicolor)
503 Family Circus {Si/i) . . 6-28-51++ 6-23
1951-52 SEASON
501 Georgie >nd the Dragon
(7) 9-27-51 +f 10-20
MR. MAGOO
(Technicolor)
1703 Barefaced Flatfool (7) 4-26-51 +5-5
1951-52 SEASON
|I70I Fuddy Buddy Buddy (7) .10-18-51
TO REMEMBER
'1752 Tchaikovsky's Nutcracker
Suite (91/2) + 10-14
}753 Tchaikovsky's Piano Concerto
in B-Flat Minor (10) + 11-11
i754 Grieg's Peer Gynt Suite (91/2)
)755 Tchaikovsky's 1812
Overture (11) + 12-23
3756 Tchaikovsky's Swan Lake
Ballet (10) + 2-24
SCREEN SNAPSHOTS
3856 Jimmy McHugh's Song
Party (IOI/2) 3-22-51 ± 4-14
3857 Hollywood Memories (9) 4-19-51 +5-5
3858 Hollywood Awards (91/2) 5-17-51 -j- 6-23
3859 Hollywood Pie Throwers
(91/2) 6-21-51 ± 7-21
3860 The Great Director (9) 7-19-51
1951-52 SEASON
4851 Hollywood at Play
(IO1/2)
4852 Hopalong in Hoppyland
9-13-51 + 10-20
(9^2) 10-18-51
STOOGE COMEDIES
3406 Baby Siller's Jitters (16) 3- 1-51 -f 3-17
3407 Don't Throw That Knife
(16) 5- 3-51 5-26
3408 Scrambled Brains (16) . . 7- 5-51 + 7-21
1951-52 SEASON
4401 Merry Mavericks (16) ... 9- 6-51
4402 The Tooth Will Out (16) 10- 4-51
TWO-REEL SPECIALS
3440 A Day With the FBI
(19) 7-21-51 ++ 5-26
VARIETY FAVORITES
3954 Brokers Fellies (ID... 2-22-51+ 3-31
1951-52 SEASON
4951 Noro Morales & Orch
(11) 9-20-51
4952 Dick Stabile and Orchestra
(..) 10-25-51
WORLD OF SPORTS
3805 Army's Ail-American (10) 2-22-51 + 3-31
Quebec Sports Holiday
,=/,, 4-12-51 +5-5
.
3807 Mr. Tennis (9) 4-26-51+ 5-26
3808 Future Major Leaguers
,„„
, (11) 5-31-51 + 6-23
3809 Sunshine Sports (10)... 6-28-51 ± 7-21
3810 Anglers Aweigh (10) . . 7-26-51
1951-52 SEASON
4801 The Willie Hoppe Story
(9) 9-22-51 + 10-20
4802 Flying Skis (9) 10-25-51
.
Xll-1 Vegetable Vaudeville
(..) 11- 9-51
PATHE SPORTSCOPES
14.307 The Big ShonI ,8) ... 3- 9-51
NOVELTOONS
+ 4-21
14.308 Slammin' Sammy Snead
(Technicolor)
(9) 4- 6-51 + 5-12
P10-5Mire Paradise (7) 3-9-51+ 3-24 14.309 First Lady of the Turf
PiO-6 Hold :he Lion, Please
(8) 5- 4-51 +6-2
(n 4-27-51 4-14 14.310 Ted Williams (8) 6- 1-51 6-23
PlO-7 Lano of Lost Watches(9)5- 4-51 5-19
PlO-8 As the Crow Lias (6) 6- 1-51 + 14.311 Lake Texoma (8) 6-29-51 ± 7-21
7-28 14.312 Rainbow Chasers (8) 7-27-51 +9-1
. .
P10-9SIIP U< Some Redskin
(7) 7- 6-51 + 7-a
PlO-10 Parly Smarty (8) 8- 3-51 + 9- 8
. . .
1951-52 SEASON
Pll-1 CatChoo (7) 10-14-51
SERIALS
+ 10-20
3140 Overland With Kit Carson 2-15-51 +
Pll-2 Audrey the Rainmaker
3-10
(8) 10-26-51
15 Chapters (reissue)
+ 10-20
Pll-3 Cat Tamale ( . . ) 11- 9-51
3160 ROM el the Iron Horsi.. 5-31-51 +6-2
15 Chapter*
PACEMAKERS
1951-52 SEASON
KlO-4 Music Circus (11) 2- 2-51
3180 Mysterious Island 9-13-51 + 10-13
2-24
KlO-5 Kids and Pels (11).. 3-23-51
15 Chapters
4-14
K10-6The + 5-19
Little 1 Ejotrl
1951-52
(10) 4-13-51
SEASON
Metro-Goldwyn-Moyer
Kll-1 Way Out West in Florida
(10) 10- 5-51 ± 10-20
Kll-2 Mermaid Bay (9) 10-5-51
Kll-3 A Ring for Roberta
(9) 2-51
Prod. No. Title Rel. Date Rating Rev'd
Kll-4 I Cover the Everglades
CARTOONS
(..) 11 9-51
U-
(Technicolor)
W-239Cock-a-Doodle Dog (7) 2-10-51 POPEYE CARTOONS
2-10
(Technicolor)
W-241 Daredevil Droopy (6).. 3-31-51 5-12
W-243 Droopy's Good Deed (7) 5- 5-51 5-26 ElO-5 Thrill of Fair (7).... 4-20-51 4-14
W-245 Symphony in Slang (7) 6-16-51 + 5-26 ElO-6 Alpine for You (7)... 5-18-51 + 5-19
ElO-7 Double Cross Country
1950-51 SEASON
Race (7) 6-15-51
W-331Slicked-Up Pup .
(6) . 9- 8-51 ++ 10-13
6-30
W-332 Car of Tomorrow aO-8 Pilgrim Pooeye (7) 7-13-51
(6) . . 9-22-51 +f 10-13
+ 7-14
W-333 Nitwitty Kitty (7) .. .10- 8-51 + 10-13
1951-52 SEASON
Ell-1 Let's Stalk Spinach
W-334 Inside Cackle Corners
(7) 10-19-51 ± 10-20
(9) 11-10-51
Ell-2 Punch and Judo (..). .11-16-51
W-335 Droopy's Double Trouble
(7) 11-17-51
POPEYE CHAMPIONS
(Reissues)
GOLD MEDAL REPRINTS
1951-52 SEASON
(Technicolor)
Zll-1 Anvil Chorus Girl (7).. 10- 5-51 ± 9- 8
W-263 Million Dollar Cat (7) 2-24-51 ++2-3 Zll-2 Spinach Packin' Popeye
W-264 The Shooting of Dan
(7) 10- 5-51 ± 9-15
McGoo (8) 4-14-51 5-12 Zll-3She Sick Sailors (6).. 10- 5-51
W-265 Gallooin' Gals (7) 6- 2-51 + 5-26
+ 9- 8
Zll-4 For Better or Nurse
W-266 The Bodyguard (7) . . . 8- 4-51
(7) 10- 5-51 + 9-15
1950-51 SEASON
W-361 Puttin' On tha Dog
SCREEN SONGS
(7) 10-20-51 + 10-13
(Color)
XlO-3 Tweet Music (7) 2- 9-51 3-10
PEOPLE ON PARADE
XlO-4 Drippy Mississippi (7). 4-13-51 + 4-14
(Technicolor)
XlO-5 Miners Forty Niners
(7) 5-18-51
P-212 Voices of Venice (8) . . 2- 3-51 + 4-14
+ 5-19
)(10-6Sing Again of Michigan
P-213 Springtime in Netherlands
(7) 6-29-51
(9) 4-21-51 ±6-2
+ 7-14
P-214 Und of Zulder Zee (9) 4-28-51 ±6-2
TOPPER
P-215 Word for the Greeks (8) 5-12-51
M-11-1 Barnyard Babies (10). 11- 2-51
P-216 Romantic Riviera (9) . 6-23-51
P-217 Glimpses of Morocco and
Algiers (8) 8- 4-51
P-218 Visiting Italy (8) 8-25-51 10-13
± 10-13
RKO Radio
PETE SMITH SPECIALTIES
S-256 Sky Skiers (8) 2-17-51 ++2-3 Prod. No. Title Rel. Date Rating Rev'd
S-257 Fixin' Fool (8) 3-24-51 + 4-14
S-258 Camera Sleuth (10) . . . 4-28-51 ++ 5-12 COMEDY SPECIALS
S-259 Bandage Bait (9) 6-16-51 + 5-26
S-260 Bargain Madness (9) 7-14-51
13.404 Tin Horn Troubadours
. .
(16) 3-16-51 ± 2-10
1950-51 SEASON
13.405 Newlyweds' Easy
S-351 Football Thrills No. 14
Payments (15) 5-11-51 ± 2-10
( ) 9- 1-51 ++ 10-13 13.406 From Rogues to Riches
S-352 That's What You Think
(15) 7- 6-51 ±9-1
(..) 10-13-51
EDGAR KENNEDY
TOM & JERRY CARTOONS
(Reissues)
(Technicolor)
23.501 Mad About Moonlight
W-240 Jerry and the Goldfish
(19) 9- 7-51
(7) 3- 3-51 4-14 23.502 It Happened All Night
W-242 Jerry's Cousin (7) 4- 7-51 + 5-12
(19) 9-28-51
W-244 Sleepy-Time Tom (7) . . 5-26-51 +6-2
W-246 His Mouse Friday (7) 7- 7-51
DISNEY CARTOONS
(Technicolor)
14.703 Merbabies (9)
(re.>iue) 2-23-51
Paramount
14.110 Dudf Duck (7) 3- 2-51 + 4-21
14.111 Home Made Home (7) 3-23-51 +5-5
14.112 Corn Chips (7) 4- 6-51 ++6-9
Prod. No. Title Rel. Date Rating Rev'd 14.704 The Ptaclical Pig (8)
(reissue) 4-20-51 ...
CASPER CARTOONS
14.113 Cold War (7) 4-21-51 +6-2
BlO-3 Boo Hoo Baby (8) 3-30-51 +f 3-17 14.114 Plutopia (7) 5- 18-51 +6-9
610-4 To Boo or Not to Boo
14.115 Test Pilot Donald (7) 6 8-51 6-23
(7) 6- 8-51 ++ 6-30 14.116 Toinonow We Diet (7) 6-29-51 + 6-23
BlO-5 Boo Scout (8) 7-27-51 + 7-14 14.705 Polar Trappers (8)
BlO-6 Casper Comes to Clown
(reissue) 7- 6-51 7-21
(8) 8-10-51 +9-8 14.117 A Lucky Number (7) 7-20-51 6-23
14.118 RCoor. Dav»g (7). .. 810-51 + 6-23
GRANTLAND RICE SPORTLIGHTS 14.706 Old Mill (9), reissue.. 8-24-51 ±9-8
RlO-7 Isle of Sport (10) 2-16-51 3-17 24,101 Get Rich Quick (6)
RlO-8 Big Little Leaguers (9) 3-16-51 + 4-21
RlO-9 Jumping Off Place
LEON ERROL COMEDIES
(10) 5-11-51 5-19
13.704 Punchy Pancho (16) . . 3-30-51 +2-3
RlO-10 Close Decisions (10) . 5-25-51 + 7-14
13.705 One Wild Niqhl (17).. 5-25-51 +6-2
RlO-11 City of Ball Toisers
13.706 Deal Me In (16) 8- 3-51
(lU) 6-22-51 + 7-21
RlO-12 Follow the Game Trails
MELODY TIME
(10) 7-20-51 + 7-21 23.201 Tex Beneke and the Glenn
1951-52 SEASON
Miller Orch. (18) 10- 5-51
Rll-1 Allen's Animal Kingdom
(10) 10- 5-51 + 10-20 MY PAL SERIES
the Rails 13.202 Pal's Gallant Journey
(22) 2-16-51 + 2-24
Rll-2 Ridin' (10). 11-
KARTUNE
2-51
14,313 Bridle Belles (8) . . . . 8-24-51
SCREENLINERS
14.207 Lifeguard (8) 2-23-51 ± 4-21
14.208 F lying Padre (9) 3-23-51+ 5-5
14,2U9 Youi Fate Is in Your
Hands (8) 4-20-Sl +6-2
14.210 Florida Cowhands (9) 5-18-51 + 6-23
14.211 Card Sharp (9) 6-15-51+ 7-14
14.212 Cleopatra's Playground
(9) 7-13-51 +9-1
14.213 Antigue Antics (8)... 8-10-51 ++9-8
24.201 Recording Session (9) 9- 7-51
THIS IS AMERICA
13.107 Cruise Ship (16) 3- 251 + 4-21
13.108 Day at the Fight (16) 3-30-51 ++ 5-12
13.109 MacArthur Story (16) 4-27-51 + 4-21
13.110 They Fly With the
Fleet (16) 6-22-51 H 7-14
13.111 Ambulance Doctor (16) 7-20-51 ++ 9- 1
13.112 Prison With a Future
(14) 8-17-51 +9-8
TRUE-LIFE ADVENTURE
23,301 Natures Half Acre
(33) 8- 3-n
20th Century-Fox
Prod. No. Title Rel. Date Rating Reu'd
MARCH OF TIME
Vol. 17, No. 1 Strategy for
Victory (I71/2) Feb.-51 ++ 2-10
Vol. 17, No, 2 Flight Plan (or
Freedom (I8V2) Mar.-51
Vol. 17, No 3 The Nation's
. . Apr.-51 + 5-5
Mental Health (19) .
Vol. 17, No. 4 Moroccan Outpost
(17) June-51 ++ 6-23
Vol. 17. No. 5 Crisis in Iran
(19) July-51 ++ 7-28
Vol. 17. No. 6 Formosa— Island
of Promise (17) Aug.-51 + 9-1
SPORTS
3102 Let's Go Marlin
Fishin' (10) Mar. -51 ± 6-23
3103 Mister BasVelhall (9) .. .June-51 + 8-27
3104 Football Winning Ways
(10) Aug.-51 + 10-13
TERRYTOONS
(Technicolor)
5105 Half Pint in Stage Struck
(7) Mar.-Sl + 2-3
5106 Mighty Mouse In Sunny
Italy (7) Mar.-Sl + 1-27
5107 Gandy Goose In Songs of
Erin (7) Mar.-51 + 1-27
5129 Shipyard Symphony (7)
(reissue) Apr. -51 —
5108 Bulldozing the Bull (7)..Apr.-51 + 5-19
5109 Gsndy Goose in Spring
Fever (7) Apr.-51 5-19
5110 Goons From the Moon (7) May-51 6-30
5111 Musical Madness (7) May-51 + 6-30
5130 Temperamental Lion
(7) (reissue) May-Sl
5112 Elephant Mouse (7) June-51
5113 The Rainmakers (7) June-51 ± 7-28
5114 Injun Trouble (7) June-51 + 7-28
5115 Seasick Sailors (7) July-51 7-28
5116Tall Timber Tale (7) July-51 ± 7-28
5117 Aesop's Fables Golden
Ega Goosie (7) Aug.-51 7-28
5118 A Swiss Miss (7) Aug.-51 + 7-28
5119 The Talking Magpies in
Steeple Jacks (7) Sept.-51 + 7-28
5120 The Terry Bears in Little
Problems (7) Sept.-51 + 7-28
5121 Little Roqiielort in Pastry
Panic (7) 0ct.-51 10-20
5122 The Helpful Geni (7) 0ct.-51 + 10-13
5123 The Talking Magpies in
Sno Fun (7) Nov.-51 ± 10-13
5124 Mighty Mouse in a Cat's
Tale (7) Nov.-51 +^ 10-13
5125 Beaver Trouble (7) Dec.-51 -f 10-20
5126 Litlle Roquefort in the
Haunted Cat (7) Dec. -51 + 10-13
Universal-International
Prod. No. Title Rel, Date Rating Rev'd
CARTOON ^1ELODIES
6383 Lower the Boom (10) , . 3-19-51 2-17
6384 Bubbles of Song (10) . 5- 7-51 + 6- 9
6385 Readin' Writin' and
Rilhi^ptic (10) 5-28-51 + 6-30
6-23
7-14
9-15
(15) 1-31-51
6305 Rav Anthony & His
+ 2-17
Orchestra (15) 2-28-51 + 3-17
6306 Tex Williams Western
Varieties (15) 3-28-51 ± 3-24
6307 Frank OeVol and His
Orch (15) 5- 2-51
3308 Eddie Peabody & Sonny
+ 5-U
Burke's Orch. (IS) , . 5-23-51 + 6- 9
S3SS Hilly Billy (10) 6-25-51 +
63S7 MacOonald's Farm (10) 7-30-51 +
6388 Down the River (10) . 9-10-51 ±
NAME BAND MUSICALS
6304 Frankie Carle & Orch,
BOXOFFICE BookinGuido : : October 27, 1951 9

.10-13-51
.
..Jean
SHORTS CHART
6309 Sportsmen and Ziggy
Elmans Orch. (15).. 6-13-51+ 5-12
6310 Teresa Brewer and Firehouse
Fi»e Plus Tv»o(15)6-27-51 + 6-30
TWO-REEL SPECIALS
6202 Arnold the Benedict
(IS) S- S-51 ± 7-14
TECHNICOLOR CARTUNES
(Reissues)
6325 Adventures o( Tom Thumb
(7) 2-12-51 + 3-10
6326 Woody Dines Out (7)... 3-19-51 -f 3-24
6327 Andy Panda Goes Fishing
(7) 4-23-51 -f 5-19
6328 Springtime Serenade (7) 5-14-51 ± 5-12
6329 Jungle Jive (7) 6- 18-51 + 6-23
6330 Who's Cookin' Who? (7) . 7-16-51
6331 Pied Piper of Basin Street
(7) 8-20-51
6332 100 Pygmies and Andy
Panda (7) 9-17-51
6333 The Fox and the Rabbit
(7) 10-15-51
VARIETY VIEWS
6342 Brooklyn Goes to Beantown
(9) 2-19-51 -f 2-17
6343 Springboard to Fame (9) 3- 5-51 3-24
6344 Hickory Holiday (9) 4-30-51 ± 5-19
6345 Finny Business (9) 5-21-51 +6-9
6346 Clubby Cub (9) 6-18-51 44 5-12
6347 Romeo Land (9) 8- 6-51 + 7-21
6348 Monkey Island (9) ... 9-10-51 ± 7-14
WOODY WOODPECKER CARTUNES
(Technicolor)
6352 Sleep Hapny (7) 3-26-51 + 4-21
6353 Wicket Wackey (7) 5-2S-51 ± 5-12
63r,4 Sling Shot 6% (7) 7-23-51 + 6-3(1
6355 Redwood Sap (7) 10- 1-51 ± 9-15
6356 Woody Woodpecker Polka
(7) 10-29-51 + 9-15
Warner Bros.
Prod. No. Title Rel. Date Rating Rcv'c
BLUE RIBBON HIT PARADE
(Tectinicolor Reissues)
7306 Flowers for Mailame (7) 2- 3-51 ...
7307 Life With Feathers (7). 3- 3-51
7308 Peck Up Your Troubles
(7) 3-24-51 + 4-2]
7309 Odor-Able Kitty (7)... 4-21-51
7310 Book Revue (7) 5-19-51
7311 Stagefright (7) 6-23-51
7312 Sioux Me (7) 7-21-51
7313 The Stupid Cuoid (7) . . 9- 1-51
1951-52 SEASON
8301 Holiday for Shoestring
(7) 9-15-51
8302 Lady in Red (7) 10-13-51
8303 Sniffles and Bookworm
(. .) 11-10-51
8304 Goldilocks Jivin' Bears
(..) 12- 1-51
BUGS BUNNY SPECIALS
(Technicolor)
7721 Rabbit Every Monday (7) 2-10-51 4-21
7722 Bunny Hugged (7) 3-10-51 + 4-21
7723 Fair-Haired Hare (7).. 4-14-51+ 6-2
7724 Rabbit Fire (7) 5-19-51 |+ 6-30
7725 French Rarebit (7) 6-30-51
7726 His Hare Raising Tale
(7) 8-11-51 +9-8
1951-52 SEASON
8723 Ballot Box Funny (7).. 10- 6-51
8724 Big Top Bunny (..)... 12- 1-51
FEATUHETTES
.
7104 Roarino Guns (19)
(reissue) 3-31-51
7105 Hunting the Hard Way
(20) 5-26-51
7106 Law o» the Badlands (20) 8- 4-51
1951-52 SEASON
8101 The Knife Thrower (20). 9-29-51 -H 10-20
8102 A Launh a Day (..). .11-24-51
8103 I Won't Play ( . ) 12-29-51
HIT
PARADE OF GAY NINETIES
7804 Childhood Days (10) .
7805 In Old New York
. .
(9).. 4-28-51
7806 Musical Memories (9) . . 6-30-51
lOE McDOAEES COMEDIES
7404 So You Want to B« «
Cowboy (10) 4-14-51 ± 5-26
7405 Se You Want to Be >
Paperbangtr (10) ... 6- 2-51 + 7-1'
7406 S» You Want to Buy •
UsMi Car (10) 7-28-51 ± 9- f
1951-52 SEASON
8401 So You Want to Be a
Bachelor (10) 9-22-51
8402 So You Want to Be a
Plumber (. .) 11-10-51
MELODY MASTERS BAND
,
1951-52 SEASON
8801 U.S. Army Band (10)
8802 Jan Garbcr and Orch.
.
(..) 11-17-51
MERRIE MELODIES
(Color)
7707 Canned Feud (7) 2- 3-51
7708 Putty Tat Trouble (7) 2-24-51 +f 4-14
7709 Corn Plastered (7) 3- 3-51 + 4-21
7710 Scent-lmental Romeo (7) 3-24-51 -H- 4-28
7711 A Bone for a Bone (7). . 4- 7-51 +6-9
7712 Hound for Trouble (7) . . 4-28-51 +6-2
r713 Early to Bet (7) 5-12-51 -H- 6- 9
7714 Room and Bird (7) 6- 2-51 + 7-14
r715 Chow Hound (7) 6-16-51 + 7-14
:7i6 Wearing of the Grin (7) 7-14-51
7717 Leghorn Swoggled
7718 Cheese Chasers (7)
7-28-51 ff 9-15
8-25-51 +9-8
(7) . .
1951-52 SEASON
Leghorn (7) . . . 9- 8701 Lovelorn 8-51 ....
S702Tweety's S.O.S. (7) 9-22-51
S703 A Bear for Punishment
(7) 10-20-51
8704 Sleepy Time Possum (7). 11- 3-51
8705 Drip-Along Daffy (7) .. .11-17-51
8706 Tweet Tweet Tweety (7) . 12-15-51
S707The Prize Pest (7) 12-22-51
SPORTS PARADE
(Technicolor)
7505 Will to Win (10) 2-24-51 4-14
7506 Rocky Eden (10) 4- 7-51 + 5-26
7507 Hawaiian Sports (10) . . 5-12-51 +6-9
6-16-51 6-30
. 7-14-51 + 9-15
of the
(10) g-lg-51
1951-52 SEASON
5501 Art of Archery (10)... 10- 6-51 ± 10-20
8502 Cowboy's Holiday ( . . ) . .11- 3-51
S503 Every Dog Has His Day
(..) 12-22-51
TECHNICOLOR SPECIALS
7005 Neighbor Next Door (20) 3-17-51 -H-
4-28
7006 Stranger in the
Lighthouse (20) 5- 5-51 -+6-2
7007 Sons of the Plains (19) 6- 9-51 + 6-30
7008 Enchanted Islands (20). 8- 4-51 -+9-8
1951-52 SEASON
SOOl Winter Wonders (20) ... 9- 8-51
8302 Ride, Cowboy, Ride (20) 10-27-51
8003 Lincoln in the White
House (..) 12- 8-51
VITAPHONE NOVELTIES
7508 Birds and Beasts Were
There (10)
7509 Making Mounties (10) .
7510 Kings Outdoors
7605 Horse-Hide Heroes (10) 3-10-51 + 4-28
7606 Anything for Laughs (10) 4-21-51 ±6-2
7607 World of Kids (10) 6-23-51 + 6-30
7608 Disaster Fighters (10).. 8-11-51 -H 9- 8
1951-52 SEASON
8601 To Bee or Not to Bee
(10) 9-15-51
5502 Lighter Than Air (10) . .10-20-51
8603 Stop! Look and Laugh
(..) 10-20-51
MISCELLANEOUS
Prod. No. Title Rel. Date Rating Rev'd
Monogram
LITTLE RASCALS
,
(Reissues)
Choo-Choo (. .) 10-28-51
Bargain Day (..) 11-11-51
Fly My Kite (..) 11-25-51
Shiver My Timbers (..).12- 9-51
Scanky (. .) 12-23-51
Male and Female (..). .11-11-51
Hide and Shriek (. .).. .11-25-51
Roamin' Holiday ( . ) . .12- 9-51
Framing Youth (..) 12-23-51
Republic
SERIALS
5082 Flying Disc Man From
Mars 3-17-51
12 Chapters
50S3 Perils of the Darkest
Jungle 6- 9-51
12 Chapters (reissue)
5084 Don Daredevil Rides Again
12 Chapters
THIS WORLD OF OURS
(Trucolor)
5072 Portugal (9) 2-15-51
W73 Spain (9) 3-15-51
5074 England (9) 4-15-51
5075 Hawaii (9) 5-15-51
5076 Greece (9) 6-15-51
1951-52 SEASON
5085 Belgium (9) 7-15-51
5086 Switzerland (9) 9- 1-51
Independents
Salzburg Fiesta (I21/2) Hoffberg + 5-5
The Beautiful Blue Danube
(121/2) Hoffberg + 5-5
Polkas (I21/2) Hoffberg -|- 5-5
United Nations Screen Magazine
No. 5 (10) UN + 5-12
United Nations Screen Magazine
No. 6 (10) UN + 5-12
United Nations Screen Magazine
No. 8 (10) UN + 5-12
W. B. Yeats—A Tribute
(24) Brinden Filmi -1+6-9
COMING FEATURES
Listed herein ore productions on which notional releose dotes hove not
been set or which 90 beyond the dotes covered by the Feoture Chort.
COLUMBIA
Boots Malone. .. William Holden, Johnny Stewart
©Brave Warrior Jon Hall, Christine Larson
©Brigand Anthony Dexter, Ron Randell
©California Conquest. Cornel Wilde, Teresa Wright
Clouded Yellow, The Jean Simmons, T. Howard
©Cripple Creek George Montgomery
Death of a Salesman F. March, M. Dunnock
Family Secret, The. John Derek, Jody Lawrance
First Time, The.. Robert Cummings, Barbara Hale
©Indian Uprising George Montgomery
©Man in the Saddle R. Scott, J. Leslie
Marrying Kind, The. .Judy Holliday, M. Kennedy
Mother, The Loretta Young, Alexander Knox
Purple Heart Diary. . Frances Langford. J. Holdren
Scandal Sheet John Derek, Broderick Crawford
©Ten Tall Men Burt Lancaster, Kieron Moore
©Thief of Damascus. .Paul Henreid, Jeff Donnell
Woman In Question, The. .Jean Kent. Dirk Bogarde
LIPPERT
For Men Only Paul Henreid, Margaret Field
Man Bait George Brent, Marguerite Chapman
Navaio Members of Navajo Tribe
METRO-GOLDWYN-MAYER
©Belle of New York Fred Astaire, Vera-Ellen
Callaway Went Thataway Fred MacMurray
Calling Bulldog Drummond.W. Pidgeon, M. Leighton
Hour of Thirteen The.. Peter Lawford D. Addams
Invitation, The. Dorothy McGuire, Louis Calhern
It's a Big Country All-Star Cast
I Was a Stranger. .James Wliitmore, P. Raymond
©Ivanhoe Robert Taylor, Elizabeth Taylor
Just This Once
Peter Lawford, Janet Leigh
Light Touch Stewart Granger, Pier Angeli
Lone Star Clark Gable, Ava Gardner
Love Is Better Than Ever Elizabeth Taylor
©Merry Widow, The Lana Turner, F. Lamas
©Quo Vadis Robert Taylor. Deborah Kerr
©Scaramouche. .Stewart Granger, Eleanor Parker
©Singin' in the Rain.. Gene Kelly. D. O'Connor
©Skirts Ahoy Esther Williams, Joan Evans
Sellout, The Walter Pidgeon, Audrey Totter
Talk About a Stranger. . George Murphy. N. Davis
Unknown Man Walter Pidgeon, Ann Harding
When in Rome Van Johnson, Paul Douglas
©Wild North. The S. Granger. W. Corey
Young Man in a Hurry Ruth Roman
MONOGRAM
©Aladdin and His Lamp... P. Medina, J. Sands
©Fort Osage.. Rod Cameron, J. Nigh, M. Ankrum
Northwest Territory Kirhy Grant, Chinook
©Rodeo Jane Nigh, John Archer
Steel Fist Roddy McDowall, K. Miller
Vengeance Trail Bill Elliott. Peggy Stewart
©Wagons West Rod Cameron
PARAMOUNT
©Aaron Slick From Punkin Crick. .Alan Young
Anything Can Happen. .. .Jose Ferrer. Kim Hunter
Carrie Laurence Olivier, Jennifer Jones
©Denver & Rio Grande... E. O'Brien. S. Hayden
©Flaming Feather ... .S. Hayden, Forrest Tucker
©Giant Timber John Payne. Susan Morrow
©Greatest Show on Earth. B. Hutton. J. Stewart
©Hong Kong. ... Ronald Reagan. Rhonda Fleming
Los Alamos Michael Moore, Nancy Gates
My Favorite Spy Bob Hope, Hedy Lamarr
My Son John Helen Hayes, Van Hef lin
©Red Mountain Alan Ladd, Lizabeth Scntt
Sailor Beware Dean Martin, Jerry Lewis
©Shane Alan Ladd, Jean Arthur
©Silver City. Yvonne de Carlo, Edmond O'Brien
©Somebody Loves Me. Betty Hutton, Ralph Meeker
Something to Live For.. Ray Milland, J. Fontaine
©Son of Paleface Bob Hope, Jane Russell
Stooge, The Dean Martin, Jerry Lewis
This Is Dynamite. .William Holden, Alexis Smith
©Thunder in the East. Alan Ladd, Deborah Kerr
©Warhonnet Charlton Heslon. P. Hanson
RKO RADIO
A Girl in Every Port.. Marie Wilson. G. Marx
Androcles and the Lion. . .J. Simmons, R. Newton
Big Sky, The Kirk Douglas, Dewey Martin
Clash by Night. .
Barbara Stanwyck, Paul Oougl.is
Crackdown Bill Williams, Robert Armstrong
Day Without End Ida Lupino, Robert Ryan
©Half Breed, The. ... Robert Young, Jack Bi
©Jet Pilot John Wayne, Janet L
Korean Story, The.. Robert Mitchum, C. Mel:
Las Vegas Story Jane Russell, Victor Ma
Macao Robert Mitchum Jane Rur|]
Montana Belle Jane Russell, George B:
On Dangerous Ground. .Robert Ryan, Ida Lui
3,000 A.D Robert Clarke, Margaret L)
Trail Guide Tim Holt, Richard Hi
REPUBLIC
Bal Tabarin Muriel Lawrence, William a
Girl From Panama Estelita Rodrii
Hoodlum Empire. .. .Brian Donlevy, Claire Tr
Lady Possessed James Mason, June Hi
©Oklahoma Annie Judy Car
©Pals of the Golden West . . Roy Rogers, Dale El
©Quiet Man, The.. John Wayne, Maureen O'H
Wild Blue Yonder w. Corey, V. Rals
Woman in the Dark.. Penny Edwards, Ross EIL
20TH CENTURY-FOX
©Belles on Their Toes.. Jeanne Grain, M.
"*
Bridge. The Hugo Haas, Beverly Mich
©David and Bathsheba. .Gregory Peck, S. Hay*
Decision Before Dawn.. Gary Merrill, R. Basek;
Down Among the Sheltering Palms.. W. Lundi
East Is East Don Taylor. Shirley Yamajti
Elopement Clifton Webb, Anne Frar
Five Fingers James Mason, Michael Ren
Fixed Bayonets Richard Basehart, M. O'SI
©Golden Girl Dennis Day, Mitzi Gay
Guest, The David Wolfe, Warner And»i
©I Don't Care Girl, The. .Mitzi Gaynor, D. Wi
©Kangaroo Maureen O'Hara, Peter Lavrfu
©Lydia Bailey. ... Dale Robertson, Anne Fran]
©Man of Two Worlds. .Tyrone Power, Ann BI;
Model and the Marriage Broker, The. .Jeanne Or
Phone Call From a Stranger Gary Men'
Pride of St. Louis Dan Dailey, Jeanne t
©Red Skies of Montana Richard Widmi
Thy Neighbor's Wife Hugo Hi;
Viva Zapata! Marlon Brando, Jean Pet'
©Wait Till the Sun Shines Nellie. .
Pet;
©With a Song in My Heart Susan Hayvn
UNITED ARTISTS
©African Queen. . Katharine Hepburn. H. Bofij
Big Night. The. .. .John Barrymore Jr., P. FHii
Christmas Carol, A Alastair S
High Noon Gary Cooper, Otto Ki
Learn to Love. ... Evelyn Keyes. Dennis
©River. The Arthur Shields. Nora Swinbi
Saturday Island Linda Dami
Tightrope. The John Forsythe, Geraldine H
Well, The Richard Rober, Barry Kb]
UNIVERSAL-INTERNATIONAL
©Battle of Apache Pass. .Jeff Chandler, John I
©Bend of the River.. James Stew.irt, A. Kennti
Bright Victory Arthur Kennedy, Peggy Dll
©Cimarron Kid....Audie Murphy, Beverly TyFl
Finders Keepers Tom Ewell, Julia Adwl
©Flame of Araby. .Maureen O'Hara. Jeff Chandl

Opinions on Current Productions; Exploitips
ri'AVJsVs.
Mmm
(FOR STORY SYNOPSIS ON EACH PICTURE, SEE
REVERSE SIDE)
The Lavender Hill Mob
Comedy
Umv.-Int'l (280) 82 Minutes Rel.
A sly, gentle and thoroughly amusing satire on gangster
pictures, which will delight class patrons in the art spots.
Although British-made, it has also enough excitement and
down-to-earth slapstick moments to entertain general audiences.
Alec Guinness, who is becoming known to American
fans through his superb portrayals in "Kind Hearts and
Coronets," "Last Holiday" and "Oliver Twist," gives another
fine performance as a timid bank clerk who plans a perfect
crime. Stanley HoUoway, as his bluff business man
accomplice, is another familiar face to followers of British
films and the supporting cast is studded with expert character
performances. The climactic chase, as hundreds of
police get all fouled up while chasing the crooks in a stolen
car, is comparable to the old Keystone Cops type of slapstick.
There is no romance and very few women in the cast.
First rate direction by Charles Crichton.
(exr)
Too Young to Kiss
p
'
Romantic
Comedy
MGM (211) 91 Minutes HeL Nov. 23, '51
Cunningly tailored to the fast and flip formula for light,
romantic comedy, here is frothy and frolicsome escapist fare
that will doubtless be welcomed and applauded by a wide
segment of today's motion picture audiences. It is freighted
with no worrisome messages and concentrates on running
the comedy gamut from sophisticated satire to slapstick—and,
although the approach thereto is a familiar one, the feature
can be appraised as a strong entry for general exhibition purposes.
There is marquee and merchandising fodder in the
teaming of June AUyson and 'Van Johnson in the romantic
leads, and the plot suggests tv/o other major exploitation
approaches—one. Miss AUyson's masquerade as a 14-year-old
piano prodigy; the other, a musical score which contains
some excellently rendered classical selections. The title, too,
certainly should be provocative of tieups at local levels.
Alec Guinness, Stanley Hollowoy, Alfie Bass, Sidney James,
Marjorie Fielding, Gibb McLaughlin, Audrey Hepburn.
June Allyson, Van Johnson, Gig Young, Paula Cordoy,
Kathryn Givney. Larry Keating, Hans Coniied.
Let's Make It Legal
Comedy
20th-Fox (133) 77 Minutes Rel. Nov. '51
An amusing, featherweight comedy dealing with marital
complications which is designed solely to entertain audiences
—which it will in almost any type of theatre. Of the three
stars, Claudette Colbert contributes the strongest name value
and her portrayal of a self-sufficient divorcee is up to her
high comedy standard. Macdonald Carey does a fine acting
job as her friendly ex-husband and Zachary Scott is good as
a wolfish, wealthy industrialist, who completes the triangle
of attractive stars. In addition, Barbara Bates and Robert
Wagner add to the picture's humorous content as a quarreling
young husband and wife. Most of the comic situations are
believable, as well as funny, and the dialog is filled with
wisecracks. A few of the scenes may be slightly risque but
never offensive. It's highly polished fare which has been
given the best in cast and production dressing. Directed
by Richard Sale.
Claudette Colbert, Macdonald Carey, Zachary Scott, Barbara
Bates, Robert Wagner, Marilyn Monroe, Frank Cady.
The Harlem Globe-Trotters F
Comedy
Columbia (405) 80 Minutes ReL Nov. '51
There have been enough unfavorable stories about sports
recently in public news sources to make this comedy not
only timely but desirable. It is an entertaining picture,
whether one is a basketball fan or not; and it does not contain
preachments along radical lines, though featuring one
of the most widely known Negro professional teams in the
country. Capitalizing on the droll antics for which the team
became famous as sports entertainers, the picture also has
a good little story carried through in authentic fashion. It
should be a natural in almost any situation where comedy
is used at all and has numerous possibilities for exploitation.
Special attention should be given to attracting students.
The pace is fast, even when the team is not in a game,
and the fact that the Globe-Trotters are so well known
should increase the boxoffice take. Phil Brown directed.
Thomas Gomez, Dorothy Dondridge, Bill Walker, Angela
Clarke, Peter Thompson, Steve Roberts, Peter 'Virgo.
Buw,
Fre(*
,ud»i^
Tom Brown's School Days F
United Artists (U48) 93 Minutes Rel
Drama
As a showcase for a large measure of British moppet
and adolescent thespian talent and for its patently painstaking
attention to every detail of atmosphere and circa, this
offering from England should rate the praise of critics and
the more selective among moviegoers. Whether or not such
noteworthy assets are sufficiently negotiable to make the
film a financial success probably will depend upon respective
situations and how productively the feature is exploited.
Castwise, about the only name that means anything to American
audiences is that of Robert Newton. He scores a refreshingly
restrained performance, but is pressed for acting honors
throughout by the above-mentioned juveniles. In addition
to Newton's name, merchandising possibilities lie in the
literary source, Thomas Hughes' classical novel, which has
been read by several generations. A sterling credit for both
Producer Brian Desmond-Hurst and Director Gordon Parry.
John Howard Davies, Robert Newton, James Hayter, John
Charlesworth, John Forrest, Michael Hordem.
Slaughter Trail
p Western
*
(Cinecolor)
RKO Radio (207) 76 Minutes ReL Nov. '51
Producer-Director Irving Allen, who made this independently
and then sold it to RKO, may have deliberately undertaken
to film the first picture that could be called a hoss
opera—literally as well as figuratively. That's what he finished
with. While the yarn pursues orthodox formula, for
cavalry-'n'-Indians pictures, its action unfolds to the accompaniment
of considerable singing. To make the "opera"
facet of the procedure the more noticeable, there is running
commentary throughout a large percentage of the footage—
and that, too, is in song. How the sagebrush fans will react
to such startling treatment is anyone's guess. At times they
may find it pleasing; while in other sequences it may prove
annoying. Allen mounted the vehicle impressively, with
plenty of spectacle and accenting Cinecolor photography,
which, along with the unusual approach and the moderately
important cast, can be utilized in merchandising.
Brian Donlevy, 'Virginia Grey, Gig Young, Andy Devine,
Robert Hutton, Terry Gilkyson, Myron Healey.
Elephant Stampede
Monogram (5110)
71 Minutes
Drama
Rel. Oct. 28, '51
If this entry differs at all from its predecessors in the adventure
series featuring Bomba, such difference lies in the
reaction that the most recent chronicling of the exploits
of the jungle boy seems to have been accorded more impressive
production values by Producer Walter Mirisch. Otherwise
it is cut and stitched to standard pattern and, resultantly,
is qualified to fill the exhibition niche for which it was made
—namely, the juvenile trade and the devotees of
films which
specialize in the fauna and flora of the Dark Continent.
True, and again according to formula, they are projected
through the copious use of stock shots. But it is good stock,
smoothly edited into the Hollywood footage, and its presence
suggests ideas for attention-commanding theatre fronts and
other inexpensive promotion. Performances, under the direction
of Ford Beebe, are generally acceptable.
Johimy Sheffield, Donna Martell, Edith Evonson, Martin
Willdns, lohu Kellogg, Myron Healey, Leonard Mudie.
1312 BOXOFFICE
e.\cli'
. lit,
omraiii
lOctober 27, 1951
Hot Lead
p
Western
RKO Radio (209)
60 Minutes HeL Oct. '51
Where those gallopers starring pleasing and plausible Tim
Holt habitually are booked, this entry probably will satisfy
his fans, although it assays several cuts below the average
for the v/ell-established series. The picture displays too
patently that it lacks the production values of many of
its predecessors—a paucity of horses and an obvious curtailment
of background dressing being foremost among its shortcomings.
Storywise it is up to par, with the expected assortment
of villainy, gunplay, chases, etc. Holt's performance is
standardly convincing, and with one exception—the lone
femme in the cast—he is given acceptable support. Employment
of stock footage of a cattle stampede accords its one
touch of opulence, but it fails to elevate the ensemble above
its overall aspect of austerity. Showmen, who regularly play
the Hollers, will know how best to sell the film. Produced
by Herman Schlom, directed by Stuart Gilmore.
Tim Holt, Joan Dixon, Ross Elliott, John Dehner, Paul Marion,
Lee MacGregor, Stanley Andrews, Richard Martin.
jgjj

. . The
. . The
I
I
. . . These
. . Claudette
FEATURE REVIEWS Sfory Synopsis; Adiines for Newspaper and Programs
THE STORY: "Too Young to Eiss"
Although she is a talented pianist, June Allyson is unsuccessful
in efforts to gain on interview with Van Johnson, a
concert manager. Despite the pleas of Reporter Gig Young
that she give up her career and marry him, June poses as
a pigtailed 14-year-old, enters Johnson's auditions for children,
and wins hands down. But to her dismay Johnson
announces he is going to feature her as a new child prodigy
in an extended concert tour. June has to keep up the hoax,
but promises Gig she'll expose her impersonation after the
first concert. Then, finding herself in love with Van, she
decides to quit and marry Gig rather than hurt Johnson.
Gig breaks the story of the hoax; Van offers to refund the
concert audience's money; June scores a hit as her own
adult self, and she and Van plan matrimony.
CATCHLINES:
It's a Deliriously Dazzling Romantic Mixup ... As June
Allyson and Van Johnson Make Wonderful Music Together
... In the Story of a Pigtailed Pianist . . . Who Wasn't Too
Young to Kiss.
51
"1
Clo.
©Cr
THE STORY:
"The Lavender Hill Mob"
Alec Guinness, a highly respected but modestly paid Bank
of England employe, supervises the gold deliveries from the
refinery while secretly plotting to appropriate a million dollars
in gold bars and live the rest of his life in luxury. He
has a foolproof plan but no method of disposing of the gold
until he meets Stanley Holloway, a manufacturer of souvenirs
for tourists. Together, they hit on the scheme of melting
down the bars and making miniature Eiffel Towers,
which can be shipped to France. The plan succeeds but, in
Paris, they discover that some of the miniatures have fallen
into the hands of English schoolgirls. They track down all
but one of the miniatures, which is given to a policeman.
After a wild police chase, is captured Holloway but Guinness
escapes to Brazil, where he lives lavishly until the law
catches up with him.
CATCHLINES:
Alec Guinness, Star of "Kind Hearts and Coronets," in
Another Delightful British Comedy . . . The Lavender Hill
Mob Fooled the Bank of England Itself . . . One Big Chuckle
From Beginning to End.
THE STORY:
"Tom Brovi^n's School Days"
In 1834, when Tom Brown (John Howard Davies) is sent to
Rugby school at the age of 11, the English public school
system is notoriously evil, but Doctor Arnold (Robert Newton),
the Rugby headmaster, is zealously trying to bring about
reforms. Tom quickly fits into school life until he offends an
upper-class bully and is subjected to ear-twisting, blankettossing,
and more fiendish tortures. However, Tom—true to
schoolboy tradition—refuses to be a stool pigeon. At last
Tom and two friends are involved in a swimming accident
and the bully, giving a lying account of it, charges Tom
with the responsibility; hov^ever. Doctor Arnold uncovers the
true facts, the bully is expelled and the reform of the educational
system has begun.
CATCHLINES:
Down Through the Generations
Beloved by Millions . . .
The Grea'est Story of Adolescent Life Ever Written . . .
. .
Comes to the Screen as a Masterpiece of Stirring Entertainment.
THE STORY:
"Slaughter Trail"
In the 1880s in the New Mexico-Arizona territory. Gig Young
leads a gang of bandits and stagecoach robbers. Their
accomplice is Virginia Grey, who carries the stolen loot.
After a holdup. Gig and his men shoot three Indians ^and
steal their horses. Brian Donlevy, commander of a U.S. army
fort, sends a patrol out to find the killers. The stagecoach
reaches the fort and Donlevy detains it there while beating
down an Indian uprising. Young, anxious to obtain the loot,
masquerades as a cattleman and goes to the fort. Meantime
Virginia, beginning to repent her ways, refuses to go with
Young after he has secured the stolen jewels from her.
In a subsequent attack on the fort by the Navajos, Young
and his henchmen are slain and peace restored.
CATCHLINES:
The Savage Drums Are Beating . Redskins Are
Taking to the Warpath . Border Is Aflame With
Violence and Fury . . . It's the Season's Most Thrilling Action
Adventure.
'IS
Selk
Talk-
THE STORY: "Let's Make It Legal"
After 20 years of marriage, Claudette Colbert and Macdonald
Carey get a divorce but remain friendly. Their daughter,
Barbara Bates, is married to Robert Wagner and lives
with her mother despite the young husband's pleas that they
need a home of their own. When Zachary Scott, millionaire
industrialist and Claudatte's old flame, returns to town,
Wagner sees a chance to renew the old romance and thus
get his mother-in-law married off. Scott renews his courtship
to Claudetts to Carey's dismay. He makes a bet with his
ex-wife that Scott will never marry her and she accepts the
challenge. She accepts Scott's proposal but an altercation
with Carey leads to newspaper headlines and ruins Scott's
chances of a Washington appointment. The young couple
get a house of their own and Claudette is reunited with her
ex-husband.
CATCHLINES:
As the Divorce Became Final, the Husband Wanted His
Wife Back— In His Arms . Colbert Is the Point
of a Triangle, With Macdonald Carey and Zachary Scott at
the Opposite Ends.
. . There's Hotter Their
THE STORY:
"The Harlem Globe-Trotters"
Abe Saperstein (Thomas Gomez) manages the Harlem
Globe-Trolters, famous Negro basketball team that has been
playing all over the country for 24 years. An AU-American
honor student, Roy Townsend (Billy Brown), tries to join the
team but is urged by Gomez to stay in college. Billy insists
and soon after joining the team becomes a star. He does
not show the right spirit of cooperation in following rigid
rules for the team, however, and when he slips away to
marry his sweetheart, Ann (Dorothy Dandridge), he injures
his knee and fails to report it. As a consequence, he loses
the next game for the team and because of his attitude, is
fired by Gomez. Later he comes back chastened at a crucial
moment and helps the team win.
CATCHLINES:
They're Champsl They're Scampsl It's an Ail-Out Feature
Thrill to Their Arena Razzle-Dazzle, Their Dressing-Room
Fun Hit) . . .
Drama, Their Straight-from-the-Coach's-Mouth Story
Miracle Men of Sports
Nothing
in a FuU-Length Feature
Than Gags,
for the Family .
Their Games.
THE STORY:
"Hot Lead"
THE STORY:
"Elephant Stampede"
To gel inside information on train shipments of gold, a
gang headed by John Dehner, plans to kill the telegrapher
and substitute Ross Elliott, a convict about to be paroled,
who was framed by Dehner for a robbery he did not commit.
On his way to the job, Elliott is abducted by Dehner's mob,
but the plan goes awry when Tim Holt and Richard Martin,
cowpokes on a ranch owned by Joan Dixon, rescues Elliott.
The latter reveals the plot and offers to play along with
the crooks to capture them red-handed. Although skeptical,
the sheriff consents. Apprised that a gold shipment is on
the way, Dehner captures Joan as a hostage and takes Elliott
with him to participate in the holdup. In time's nick Elliott
holds Dehner at bay while Holt and Martin subdue the other
bandits, the robbery is foiled and Joan rescued.
CATCHLINES:
Tim Holt Defies an Outlaw Ambush ... To Bring a Lawless
Gang to Justice . . . With Death in His Trigger Finger . . .
And Dynamite in His Fists ... In the Rugged, Roaring West.
RK'
Determined to hunt elephants for ivory in a restricted area
in Africa, Myron Healey and John Kellogg kill their guide
when he tries to stop them. Leonard Mudie, a game commissioner,
becomes suspicious when Kellogg poses as the
dead guide, and goes with them to a native village, where
Edith Evanson, a missionary, and Donna Martell, her native
house-girl, live. Bomba (Johnny Sheffield), the jungle boy,
discovers the murdered guide's body, and Healey and Kellogg
try unsuccessfully to kill him. Then Kellogg learns of a valuable
cache of ivory and, double-crossing Healey, goes out
alone to find it. Meantime Healey captures Bomba and plans
to torture Donna to make her reveal where the ivory has
been hidden. However, Kellogg slays Healey just as an
elephant herd stampedes, frees Bomba and kills Kellogg.
CATCHLINES:
Fury Sweeps the Jungle ... As Ivory Hunters Invade
And Killer Elephants Hit the Trail
Forbidden Territory . . .
. . . It's Tops in and Drama Excitement ... As Bomba
the Jtingle Boy Comes to the Rescue.

'
I icrienced
I
ains
Mob"
:oail
ion
4
a.
°'
-tg. i5(. per word, minimum $1.50, cash with copy. Four
LoING DATE: Monday noon preceding publication dale.
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.,
HELP WANTED
'f' '"^P- Morris. III.
Celtics \ited; Theatre manager. Apply Anderson TIk'-
Qrator wanted for small Arkansas town. Six
^iiry
35 a week. Write Theatre Manager. Box
two matinees. Single and nondrinker. Sal-
351 Kensett. Ark.
Ijeetionist, permanent job. Give experience,
"•'"

k SPECIAL
SERVICE FOR
EXHIBITORS..
THE BOOKING OF THE WEEK
...DESIGNE
TO HIGHLICiT i^^
CURRENT AO "
CHOICE PR(j)ycf ,;
TlBEMmC fARPET
THINGS YOUU
WANT TO KNOW
'for every*
body! 1001 Arabian
Nights adventures come
to life. 1001 Arabiannightie
•clad beauties
"II !'• love. Blushing
III >u|M'rl> rotor. A rar-
|M-I that flies thru the
air
with the greatest of
ease. A natural for lob*
by, stunt exploitation.
October
Columbia